tokens: High sales reflect power of advertising and not the real need Nowadays, we can see advertisements everywhere, from television set to posters on the streets . Some people believe that these various advertisements get people to buy products that are unnecessary and only look good on television . I tend to agree with this view . To boost their sales and win over customers, companies pour a great amount of money into advertising . Most of the time, it is not about the function or quality of the commodities themselves but really the promotion of the good feeling of possessing the product . By which I mean, huge cooperation hire celebrities as the face of their product . By casting famous singers in their television advertisement, motorcycles or clothes for example, sales increase significantly since youngsters, as the target consumers, love celebrities . Since having these products shows their status, the quality obviously is not relatively important . However, despite the fact that advertisements can be falseful and exaggerated, it is also true that it plays and important role economically . They introduce new products, and provide various choices, not to mention they are often visually enjoyable, since they aim to grab your attention . Advertising also helps to keep prices at reasonable levels, creates a fair environment for commercial competition . Otherwise the market may be monopolistic, and the price as well as the choice will not be so selective . The power of advertising maybe over-rated, we can not deny that the final decision is on the hands of us consumers . No matter how appealing the advertisements are, we should be able to make the decision on our own .