CBS set the base rate for a 30-second advertisement at $5,000,000, a record high price for a Super Bowl ad. As of January 26, the advertisements had not yet sold out. CBS mandated that all advertisers purchase a package covering time on both the television and digital broadcasts of the game, meaning that for the first time, digital streams of the game would carry all national advertising in pattern with the television broadcast. This would be the final year in a multi-year contract with Anheuser-Busch InBev that allowed the beer manufacturer to air multiple advertisements during the game at a steep discount. It was also the final year that Doritos, a longtime sponsor of the game, held its "Crash the Super Bowl" contest that allowed viewers to create their own Doritos ads for a chance to have it aired during the game. Nintendo and The Pokémon Company also made their Super Bowl debut, promoting the 20th anniversary of the Pokémon video game and media franchise.
What was Nintendo celebrating?
20th anniversary of the Pokémon video game and media franchise