BDIK-rPCAXU-00000-00000017-00001119 [Music] BDIK-rPCAXU-00001-00001120-00001399 hold me close till i get up BDIK-rPCAXU-00002-00001400-00002017 time is BDIK-rPCAXU-00003-00002018-00002471 [Music] BDIK-rPCAXU-00004-00002472-00003240 and love is all we'll ever trust BDIK-rPCAXU-00005-00003242-00004044 [Music] BDIK-rPCAXU-00006-00004045-00004254 [Music] BDIK-rPCAXU-00008-00008288-00008687 finding life along the way melodies we BDIK-rPCAXU-00009-00008688-00008935 haven't played BDIK-rPCAXU-00010-00008936-00009367 no i don't want no rest BDIK-rPCAXU-00011-00009368-00009751 let go in around these walls fighting to BDIK-rPCAXU-00012-00009752-00010009 create a song BDIK-rPCAXU-00013-00010010-00011278 [Music] BDIK-rPCAXU-00014-00011279-00012021 to BDIK-rPCAXU-00015-00012022-00012214 [Music] BDIK-rPCAXU-00016-00012215-00015088 through the highways BDIK-rPCAXU-00017-00015088-00015483 [Applause] BDIK-rPCAXU-00018-00015484-00015958 horizon turn us to thousands BDIK-rPCAXU-00019-00015959-00017003 and we'll grow in numbers BDIK-rPCAXU-00020-00017004-00017279 [Applause] BDIK-rPCAXU-00021-00017280-00017894 [Music] BDIK-rPCAXU-00022-00017895-00018371 to my shadows BDIK-rPCAXU-00023-00018372-00018847 [Music] BDIK-rPCAXU-00024-00018848-00019282 to the highways BDIK-rPCAXU-00025-00019283-00020783 [Music] BDIK-rPCAXU-00026-00020784-00020992 you BFHnLGT_gIc-00000-00000391-00000678 can my team turn in a lab late BFHnLGT_gIc-00001-00000679-00000815 i acknowledge that these are BFHnLGT_gIc-00002-00000816-00001007 extraordinary times and that BFHnLGT_gIc-00003-00001008-00001350 things will happen as such labs BFHnLGT_gIc-00004-00001351-00001630 will be accepted for up to one week late BFHnLGT_gIc-00005-00001632-00001782 for a 15 BFHnLGT_gIc-00006-00001784-00002030 penalty this policy is based on BFHnLGT_gIc-00007-00002032-00002279 experience from the fall to encourage BFHnLGT_gIc-00008-00002280-00002631 all of y'all to stay up to date however BFHnLGT_gIc-00009-00002632-00002783 again acknowledging that these are BFHnLGT_gIc-00010-00002784-00003007 extraordinary times i will also BFHnLGT_gIc-00011-00003008-00003286 drop your lowest lab score due to the BFHnLGT_gIc-00012-00003288-00003390 multipliers BFHnLGT_gIc-00013-00003392-00003606 the lowest score may not be the same for BFHnLGT_gIc-00014-00003607-00003751 everyone in a team BFHnLGT_gIc-00015-00003752-00004054 i will drop your lowest score so BFHnLGT_gIc-00016-00004055-00004254 for you that might be lab one and for BFHnLGT_gIc-00017-00004255-00004399 one of your teammates that might be BFHnLGT_gIc-00018-00004400-00004702 lab two whatever your lowest score is is BFHnLGT_gIc-00019-00004703-00004983 the one that i will drop BFHnLGT_gIc-00020-00004984-00005215 what about a film absent well that's an BFHnLGT_gIc-00021-00005216-00005415 issue that you are to resolve with your BFHnLGT_gIc-00022-00005416-00005727 teammates and make arrangements you know BFHnLGT_gIc-00023-00005728-00005967 maybe you take some point on doing some BFHnLGT_gIc-00024-00005968-00006206 work in between the two lab sessions BFHnLGT_gIc-00025-00006207-00006542 or something like that that is what you BFHnLGT_gIc-00026-00006543-00006687 do is you make arrangements BFHnLGT_gIc-00027-00006688-00007063 with your teammates BFHnLGT_gIc-00028-00007064-00007295 well that concludes everything for this BFHnLGT_gIc-00029-00007295-00007431 lab syllabus BFHnLGT_gIc-00030-00007431-00007703 i hope you find the lab interesting and BFHnLGT_gIc-00031-00007704-00007767 you learn BFHnLGT_gIc-00032-00007768-00008063 some useful analysis techniques and BFHnLGT_gIc-00033-00008064-00008231 spreadsheet skills BFHnLGT_gIc-00034-00008232-00008495 and you really get a chance to really BFHnLGT_gIc-00035-00008496-00008695 own and think about BFHnLGT_gIc-00036-00008696-00009014 your procedures so have fun remember BFHnLGT_gIc-00037-00009015-00009263 it's okay to get the wrong answer BFHnLGT_gIc-00038-00009264-00010039 and ask for help if you need it BFHnLGT_gIc-00039-00010040-00010247 you BFOQLnWIai4-00000-00000180-00000219 foreign BFOQLnWIai4-00002-00003923-00004177 because we want retribution BFOQLnWIai4-00003-00004178-00004211 [Applause] BFOQLnWIai4-00004-00004212-00004500 [Music] BFOQLnWIai4-00005-00004501-00004529 [Applause] BFOQLnWIai4-00006-00004530-00006025 [Music] BFOQLnWIai4-00007-00006026-00007756 deep in the streets it's a new sensation BFOQLnWIai4-00008-00007758-00008449 [Music] BFOQLnWIai4-00009-00008450-00008984 take the thing to see BFOQLnWIai4-00010-00008985-00009375 [Music] BGdxsNCF2kc-00000-00000696-00002051 fun yeah BGdxsNCF2kc-00001-00002052-00003613 um BGdxsNCF2kc-00002-00003614-00003877 sometimes you know BGdxsNCF2kc-00003-00003878-00004354 you can be prompted to say words that BGdxsNCF2kc-00004-00004355-00004559 are not appropriate in the in the public BGdxsNCF2kc-00005-00004560-00004861 domain BGdxsNCF2kc-00006-00004862-00005165 what are you talking about BGdxsNCF2kc-00007-00005166-00005369 so that we see if we can allow you to BGdxsNCF2kc-00008-00005370-00005791 insult some a bit or not give me a guide BGdxsNCF2kc-00009-00005792-00006179 okay come on BGdxsNCF2kc-00010-00006180-00006559 um BGdxsNCF2kc-00011-00006559-00006869 let me use them BGdxsNCF2kc-00012-00006870-00007423 I know BGdxsNCF2kc-00013-00007423-00007775 congratulations to the biggest Club in BGdxsNCF2kc-00014-00007776-00007948 Zambia BGdxsNCF2kc-00016-00011700-00012295 mm-hmm BGdxsNCF2kc-00017-00012296-00012727 Africa BGdxsNCF2kc-00018-00012728-00013416 I remember yes okay BGdxsNCF2kc-00019-00013418-00013788 and some of us men like me BGdxsNCF2kc-00020-00013790-00013972 complained BGdxsNCF2kc-00021-00013973-00014291 big thing I complained on this same BGdxsNCF2kc-00022-00014291-00014555 platform on December I pleaded with that BGdxsNCF2kc-00023-00014556-00014855 man do you know that I met the minister BGdxsNCF2kc-00024-00014856-00015191 in ikawi I had to need it for him BGdxsNCF2kc-00025-00015191-00016327 sure then those jobs BGdxsNCF2kc-00026-00016328-00016715 then I pray that with the minister L is BGdxsNCF2kc-00027-00016716-00016991 a very listening Minister he said no job BGdxsNCF2kc-00028-00016992-00018635 I've heard your Christ BGdxsNCF2kc-00029-00018636-00018803 is that BGdxsNCF2kc-00030-00018804-00019463 is BGdxsNCF2kc-00031-00019464-00019891 you know let's be honest BGdxsNCF2kc-00032-00019892-00020153 some of these road blocks are nonsense BGdxsNCF2kc-00033-00020154-00020507 to be honest they are very nonsensical BGdxsNCF2kc-00034-00020508-00020819 even the behavior that is being BGdxsNCF2kc-00035-00020820-00021143 exhibited by this so-called cops some of BGdxsNCF2kc-00036-00021144-00021556 them leaves the match to be desired BGdxsNCF2kc-00037-00021557-00022001 [Music] BGdxsNCF2kc-00038-00022002-00022177 [Applause] BGdxsNCF2kc-00039-00022178-00022636 some of them I'll give you an example BGdxsNCF2kc-00040-00022637-00022919 I know if this officer is going to watch BGdxsNCF2kc-00042-00026712-00028220 foreign BGdxsNCF2kc-00043-00028220-00029472 [Music] BGdxsNCF2kc-00044-00029473-00032155 [Applause] BGdxsNCF2kc-00045-00032156-00032339 that is BGdxsNCF2kc-00046-00032339-00032557 that needs to be controlled BGdxsNCF2kc-00047-00032558-00032933 officers but some of these officers they BGdxsNCF2kc-00048-00032934-00033271 waste their energy on BGdxsNCF2kc-00049-00033272-00033643 the muscle BGdxsNCF2kc-00050-00033644-00033959 where you are trying as a senior officer BGdxsNCF2kc-00051-00033960-00034193 you are trying to do whatever best to BGdxsNCF2kc-00052-00034194-00034921 mend the things with the public yes BGdxsNCF2kc-00053-00034922-00035212 they're going around trying to tarnish BGdxsNCF2kc-00054-00035213-00035531 the the image of of of of of the noble BGdxsNCF2kc-00055-00035532-00035968 ever men in uniform men and women BGdxsNCF2kc-00056-00035969-00037115 when BGdxsNCF2kc-00057-00037116-00037535 ah BGdxsNCF2kc-00058-00037536-00040230 um BGdxsNCF2kc-00059-00040231-00041282 Los Angeles BGdxsNCF2kc-00060-00041283-00041635 [Music] BGdxsNCF2kc-00061-00041636-00041968 what we are saying here for the BGdxsNCF2kc-00062-00041969-00042251 betterment of improvement I think the BGdxsNCF2kc-00063-00042252-00042545 move to remove the 10 is not a bad idea BGdxsNCF2kc-00064-00042546-00044196 for me okay there is too much jokes BGdxsNCF2kc-00065-00044197-00045102 just doing their job BGdxsNCF2kc-00066-00045103-00045355 let me yes BGdxsNCF2kc-00067-00045356-00045557 let me say this BGdxsNCF2kc-00068-00045558-00045874 I've said this in my preamble BGdxsNCF2kc-00069-00045875-00046205 there are certain rules or faces that I BGdxsNCF2kc-00071-00049490-00049757 check in the system BGdxsNCF2kc-00072-00049758-00051907 Rises BGdxsNCF2kc-00073-00051908-00053244 here you know I can easily depressity BGdxsNCF2kc-00074-00053245-00053626 but what we are saying we need police is BGdxsNCF2kc-00075-00053627-00053866 your friend so we need to these guys BGdxsNCF2kc-00076-00053867-00054065 have to be professional in the execution BGdxsNCF2kc-00077-00054066-00054397 of Duty traffic officers please BGdxsNCF2kc-00078-00054398-00056125 uh do your job well yeah BGdxsNCF2kc-00079-00056126-00056375 everywhere but that behavior that is BGdxsNCF2kc-00080-00056376-00056507 being exhibited this is not a BGdxsNCF2kc-00081-00056508-00056813 professional somewhere and this is you BGdxsNCF2kc-00082-00056814-00056969 know I've had encounters where someone BGdxsNCF2kc-00083-00056970-00057766 is calling me BGdxsNCF2kc-00084-00057767-00058067 ah BMP12RTOoRk-00000-00000000-00000340 oh the wall it's too open bro BMP12RTOoRk-00001-00000341-00000671 hug the wall oh my God you survived you BMP12RTOoRk-00002-00000672-00000928 I feared that secular Maniac would carve BMP12RTOoRk-00003-00000930-00001270 you up like the others BMP12RTOoRk-00004-00001271-00001547 hey you got a battery BMP12RTOoRk-00005-00001548-00001859 I'm father Martin outside if I get BMP12RTOoRk-00006-00001860-00002171 outside I'm leaving wouldn't you do the BMP12RTOoRk-00007-00002172-00002434 same BMP12RTOoRk-00008-00002435-00002734 might want to climb that big bro BMP12RTOoRk-00009-00002735-00002968 they're burning It To The Ground I don't BMP12RTOoRk-00010-00002969-00003118 blame you BMP12RTOoRk-00011-00003119-00003563 I'm for it all BMP12RTOoRk-00012-00003564-00004625 oh BMP12RTOoRk-00013-00004626-00004877 got your hands up put your hands down I BMP12RTOoRk-00014-00004878-00005213 had to burn it that's fine bro BMP12RTOoRk-00015-00005214-00005699 America took so much from us BMP12RTOoRk-00016-00005700-00006065 into these things because nobody cares BMP12RTOoRk-00017-00006066-00006293 about a few forgotten lunatics turn on BMP12RTOoRk-00018-00006294-00006660 the sprinkler system BMP12RTOoRk-00019-00006661-00007403 do I have to damn BMP12RTOoRk-00020-00007404-00007572 I don't care bro BMP12RTOoRk-00021-00007573-00007739 [Music] BMP12RTOoRk-00022-00007740-00008141 okay let it burn bro BMP12RTOoRk-00023-00008142-00008399 this ain't my property this isn't a part BMP12RTOoRk-00024-00008400-00008596 of my LLC BMP12RTOoRk-00025-00008597-00008801 this ain't attacked right off for me so BMP12RTOoRk-00026-00008802-00009095 I don't give a damn BMP12RTOoRk-00027-00009096-00009227 [Music] BMP12RTOoRk-00028-00009228-00009449 and it don't it don't seem like this BMP12RTOoRk-00029-00009450-00009767 place is helping anybody so BMP12RTOoRk-00030-00009768-00010091 Burn It Burn It to the Ground BMP12RTOoRk-00031-00010092-00010355 to the ground it must burn BMP12RTOoRk-00032-00010356-00010528 there's no water in the system you must BMP12RTOoRk-00033-00010529-00010853 first turn on two valves BMP12RTOoRk-00034-00010854-00011164 you hear that BMP12RTOoRk-00035-00011165-00013096 fast cafeteria BMP12RTOoRk-00036-00013097-00014986 is he coming straight down here BMP12RTOoRk-00037-00014987-00015293 man I was ready to take off I let go of BMP12RTOoRk-00038-00015294-00016972 that left trigger so fast BMP12RTOoRk-00039-00016973-00018429 foreign BMP12RTOoRk-00040-00018430-00018941 [Applause] BMP12RTOoRk-00041-00018942-00019199 oh you gonna go back out the same way BMP12RTOoRk-00042-00019200-00019564 come on now don't do me like that BMP12RTOoRk-00043-00019565-00019805 thank you thank you that's all I'm BMP12RTOoRk-00044-00019806-00020357 asking just go check on the valve BMP12RTOoRk-00045-00020358-00021439 thank you BMP12RTOoRk-00046-00021440-00022558 there's a battery back there BMP12RTOoRk-00047-00022559-00023158 let's try that again BMP12RTOoRk-00048-00023159-00023435 let's let's try that again there's a BMP12RTOoRk-00049-00023436-00023836 battery on that table back there BMP12RTOoRk-00050-00023837-00024077 come on big bro I know you can smell me BMP12RTOoRk-00051-00024078-00024317 a little bit BMP12RTOoRk-00052-00024318-00024544 I'm dripping blood it probably smelled BMP12RTOoRk-00053-00024545-00024797 like straight blood in here nothing but BMP12RTOoRk-00054-00024798-00025612 iron and magnesium and water BMP12RTOoRk-00055-00025613-00025733 yep BMP12RTOoRk-00056-00025733-00026237 not me though BMP12RTOoRk-00057-00026238-00026639 okay BMP12RTOoRk-00058-00026639-00027029 all right he can't get over here BMP12RTOoRk-00059-00027030-00028570 he's blocked by your paywall BMP12RTOoRk-00060-00028572-00028799 I mean at least he taking care of him BMP12RTOoRk-00061-00028800-00030447 bro even after death BMP12RTOoRk-00062-00030448-00030823 [Music] BMP12RTOoRk-00063-00030824-00031583 got him got him got him nope BMP12RTOoRk-00064-00031583-00032346 disease BMP12RTOoRk-00065-00032347-00033229 yeah [__] yeah [__] what now [__] BMP12RTOoRk-00066-00033230-00033549 [__] ass [__] BMP12RTOoRk-00067-00033550-00034081 [Music] BMP12RTOoRk-00068-00034082-00034324 you know I ain't turned on that valve BMP12RTOoRk-00069-00034325-00034829 yet though BMP12RTOoRk-00070-00034830-00037090 foreign BMP12RTOoRk-00071-00037091-00037252 okay BMP12RTOoRk-00072-00037253-00037477 nice BMP12RTOoRk-00073-00037478-00037817 he almost got me he almost got me a BMP12RTOoRk-00074-00037818-00038495 second time BMP12RTOoRk-00075-00038496-00040716 foreign BMP12RTOoRk-00076-00040717-00043001 [Music] BMP12RTOoRk-00077-00043002-00043979 oh BMP12RTOoRk-00078-00043980-00045568 good okay okay yeah BMP12RTOoRk-00079-00045569-00045940 okay BMP12RTOoRk-00080-00045941-00046474 all right BMP12RTOoRk-00081-00046475-00046696 yeah BMP12RTOoRk-00082-00046697-00047093 back to it I'm sorry I'm sorry BMP12RTOoRk-00083-00047094-00047279 that one hurt BMP12RTOoRk-00084-00047280-00047452 that one hurt BMP12RTOoRk-00085-00047453-00047771 that one hurt bro that should not have BMP12RTOoRk-00086-00047772-00047933 scared me bro BMP12RTOoRk-00087-00047934-00048280 that was I'm sure it was funny as [__] BMP12RTOoRk-00088-00048281-00048473 I can't wait to watch that one back I BMP12RTOoRk-00089-00048474-00048818 hope you all enjoying that one BOA8kgm99VA-00000-00000575-00000671 um BOA8kgm99VA-00001-00000672-00001015 so uh this this BOA8kgm99VA-00002-00001016-00001374 rooney workshop is about readme tips BOA8kgm99VA-00003-00001375-00001671 um and this is a topic that really BOA8kgm99VA-00004-00001672-00001847 appeals to me BOA8kgm99VA-00005-00001848-00002247 uh because i am constantly excited about BOA8kgm99VA-00006-00002248-00002415 all the neat projects that everyone is BOA8kgm99VA-00007-00002416-00002639 doing and sharing on github BOA8kgm99VA-00008-00002640-00002847 and sometimes it's a little hard to BOA8kgm99VA-00009-00002848-00003015 figure out if it's BOA8kgm99VA-00010-00003016-00003295 uh if it's something that i want to BOA8kgm99VA-00011-00003296-00003511 engage in with more deeply BOA8kgm99VA-00012-00003511-00003783 or that i want to contribute to for BOA8kgm99VA-00013-00003784-00003903 instance BOA8kgm99VA-00014-00003904-00004254 and so this is BOA8kgm99VA-00015-00004255-00004543 intended to be a very very short BOA8kgm99VA-00016-00004544-00004670 entryway into BOA8kgm99VA-00017-00004671-00005006 thinking about how to structure your BOA8kgm99VA-00018-00005007-00005095 readme BOA8kgm99VA-00019-00005096-00005406 uh to make your project more accessible BOA8kgm99VA-00020-00005407-00005743 um and i'm focusing just on the readme BOA8kgm99VA-00021-00005744-00005895 and just on specific aspects of the BOA8kgm99VA-00022-00005896-00005975 readme BOA8kgm99VA-00023-00005976-00006215 uh because that is really like you know BOA8kgm99VA-00024-00006216-00006367 the first landing page BOA8kgm99VA-00025-00006368-00006670 of your github project BOA8kgm99VA-00026-00006672-00007046 okay uh so keeping track of the time i BOA8kgm99VA-00027-00007047-00007223 want to make sure we have time to get BOA8kgm99VA-00028-00007223-00007551 to everything so i'm going to skip over BOA8kgm99VA-00029-00007552-00007742 the verbal introductions and jump BOA8kgm99VA-00030-00007743-00007951 straight into my slides BOA8kgm99VA-00031-00007952-00008223 so let's make sure my screen sharing BOA8kgm99VA-00032-00008224-00008551 works BOA8kgm99VA-00033-00008552-00008863 okay uh so i have some slides uh to kind BOA8kgm99VA-00034-00008864-00009046 of go over some background material BOA8kgm99VA-00035-00009047-00009423 uh they are linked to uh down below BOA8kgm99VA-00036-00009424-00009727 in the slides and notes section BOA8kgm99VA-00037-00009728-00010119 in the google doc so yes BOA8kgm99VA-00038-00010120-00010471 uh read me tips you have a project on BOA8kgm99VA-00039-00010472-00010614 github BOA8kgm99VA-00040-00010615-00010919 congrats uh you're already like BOA8kgm99VA-00041-00010920-00011095 well on your way there to getting other BOA8kgm99VA-00042-00011096-00011359 people to use it BOA8kgm99VA-00043-00011360-00011614 and i think the primary question is how BOA8kgm99VA-00044-00011615-00011767 do you get people to engage with your BOA8kgm99VA-00045-00011768-00011870 project BOA8kgm99VA-00046-00011871-00012206 um and this is really a very BOA8kgm99VA-00047-00012207-00012414 open-ended question it's complex there BOA8kgm99VA-00048-00012415-00012574 are a lot of facets to it BOA8kgm99VA-00049-00012575-00012951 so i'm gonna focus on some very specific BOA8kgm99VA-00050-00012952-00013286 versions of this topic of engagement BOA8kgm99VA-00051-00013287-00013494 um and so these are some guiding BOA8kgm99VA-00052-00013495-00013679 questions for BOA8kgm99VA-00053-00013680-00013983 thinking about how you get other people BOA8kgm99VA-00054-00013984-00014215 to engage with your project on github uh BOA8kgm99VA-00055-00014216-00014311 so things like BOA8kgm99VA-00056-00014312-00014638 what problem does your project solve who BOA8kgm99VA-00057-00014640-00015047 is your project for how does a user BOA8kgm99VA-00058-00015047-00015383 install it and start using it and then BOA8kgm99VA-00059-00015384-00015655 where would someone go if they wanted to BOA8kgm99VA-00060-00015656-00015703 find BOA8kgm99VA-00061-00015704-00015975 more detailed information than exists in BOA8kgm99VA-00062-00015976-00016175 your readme BOA8kgm99VA-00063-00016176-00016519 um and so this is these are all kind of BOA8kgm99VA-00064-00016520-00016750 you know i think good guiding questions BOA8kgm99VA-00065-00016751-00016839 to think about BOA8kgm99VA-00066-00016840-00017086 as you decide what kind of content goes BOA8kgm99VA-00067-00017087-00017383 in your readme BOA8kgm99VA-00068-00017384-00017607 and so this uh this lesson assumes you BOA8kgm99VA-00069-00017608-00017735 are already familiar with github BOA8kgm99VA-00070-00017736-00017847 projects that you have BOA8kgm99VA-00071-00017848-00018047 projects on github that you have some BOA8kgm99VA-00072-00018048-00018247 experience writing in markdown BOA8kgm99VA-00073-00018248-00018430 um so we're not going to go through BOA8kgm99VA-00074-00018431-00018671 either of those two BOA8kgm99VA-00075-00018672-00018791 and hopefully by the end of this BOA8kgm99VA-00076-00018792-00019022 workshop uh you'll be able to BOA8kgm99VA-00077-00019023-00019167 have some general ideas about the BOA8kgm99VA-00078-00019168-00019311 different types of technical BOA8kgm99VA-00079-00019312-00019447 documentation BOA8kgm99VA-00080-00019448-00019791 um how to create user personas to aid in BOA8kgm99VA-00081-00019792-00019911 your design BOA8kgm99VA-00082-00019912-00020191 uh and then some you know i'm gonna have BOA8kgm99VA-00083-00020192-00020279 some templates BOA8kgm99VA-00084-00020280-00020558 for uh simple readmes that you can use BOA8kgm99VA-00085-00020559-00020647 uh in your BOA8kgm99VA-00086-00020648-00020911 projects so i'm gonna start with talking BOA8kgm99VA-00087-00020912-00021191 about documentation types BOA8kgm99VA-00088-00021192-00021519 and starting with uh BOA8kgm99VA-00089-00021520-00021830 if you have not seen this talk before BOA8kgm99VA-00090-00021831-00022135 i recommend checking it out um BOA8kgm99VA-00091-00022136-00022399 danielle proshida talks about the kind BOA8kgm99VA-00092-00022400-00022455 of four BOA8kgm99VA-00093-00022456-00022783 kinds of technical documentation um BOA8kgm99VA-00094-00022784-00022958 with very different purposes and BOA8kgm99VA-00095-00022959-00023103 different approaches BOA8kgm99VA-00096-00023104-00023527 and i think this is at least useful to BOA8kgm99VA-00097-00023528-00023839 uh classify and think about how your BOA8kgm99VA-00098-00023840-00024175 documentation exists BOA8kgm99VA-00099-00024176-00024535 uh and so these are uh these four so BOA8kgm99VA-00100-00024536-00024663 tutorials BOA8kgm99VA-00101-00024664-00024983 uh so long form tutorials on using on BOA8kgm99VA-00102-00024984-00025319 doing a project how-to guides so very BOA8kgm99VA-00103-00025320-00025535 simple recipes for solving specific BOA8kgm99VA-00104-00025536-00025662 problems BOA8kgm99VA-00105-00025663-00026046 explanation so you know discussion of BOA8kgm99VA-00106-00026047-00026255 you know the context of the project and BOA8kgm99VA-00107-00026256-00026479 kind of why it exists and what it's BOA8kgm99VA-00108-00026480-00026767 intended to do and then reference so for BOA8kgm99VA-00109-00026768-00026814 your BOA8kgm99VA-00110-00026816-00026990 software projects you know the like BOA8kgm99VA-00111-00026991-00027174 technical documentation on the functions BOA8kgm99VA-00112-00027175-00027367 and its arguments BOA8kgm99VA-00113-00027368-00027535 and so these are different kinds of BOA8kgm99VA-00114-00027536-00027718 documentation and something that is BOA8kgm99VA-00115-00027719-00027807 suitable BOA8kgm99VA-00116-00027808-00028023 if someone is using the software and BOA8kgm99VA-00117-00028024-00028231 trying to remember or trying to figure BOA8kgm99VA-00118-00028232-00028255 out BOA8kgm99VA-00119-00028256-00028502 what a specific function argument is BOA8kgm99VA-00120-00028504-00028639 that's going to be very different than BOA8kgm99VA-00121-00028639-00028774 the kind of documentation you want to BOA8kgm99VA-00122-00028775-00028895 put in a readme BOA8kgm99VA-00123-00028895-00029127 to get people into your project and BOA8kgm99VA-00124-00029127-00029318 using it quickly BOA8kgm99VA-00125-00029319-00029535 so we're going to focus just on the how BOA8kgm99VA-00126-00029536-00029655 to guide BOA8kgm99VA-00127-00029656-00030023 for your readme all right BOA8kgm99VA-00128-00030024-00030383 uh cool i actually went through that BOA8kgm99VA-00129-00030383-00030614 a little bit quickly uh so i'm gonna BOA8kgm99VA-00130-00030616-00030807 jump into BOA8kgm99VA-00131-00030808-00031279 uh talking about user personas BOA8kgm99VA-00132-00031280-00031590 um so i'll do a quick check uh BOA8kgm99VA-00133-00031591-00031839 if you are familiar with this concept or BOA8kgm99VA-00134-00031839-00031958 this term BOA8kgm99VA-00135-00031960-00032118 uh if you're if you can use the BOA8kgm99VA-00136-00032119-00032367 non-verbal zoom features to put a thumbs BOA8kgm99VA-00137-00032368-00032462 up BOA8kgm99VA-00138-00032463-00033831 or type a y in the chat okay BOA8kgm99VA-00139-00033832-00034055 great so some of you are familiar with BOA8kgm99VA-00140-00034056-00034143 this already BOA8kgm99VA-00141-00034144-00034318 uh and some of you are not so this will BOA8kgm99VA-00142-00034319-00034479 be new um BOA8kgm99VA-00143-00034480-00034815 all right user personas are an exercise BOA8kgm99VA-00144-00034816-00035271 to think about uh who your users are BOA8kgm99VA-00145-00035272-00035527 um they're not intended to be fully BOA8kgm99VA-00146-00035528-00035655 exhaustive BOA8kgm99VA-00147-00035656-00035923 in the sense that you're not trying to BOA8kgm99VA-00148-00035924-00036046 [Music] BOA8kgm99VA-00149-00036047-00036311 uh trying to capture all the possible BOA8kgm99VA-00150-00036312-00036399 users BOA8kgm99VA-00151-00036400-00036583 but really focusing on some very BOA8kgm99VA-00152-00036584-00036799 specific use cases and using specific BOA8kgm99VA-00153-00036800-00036951 details when you construct a user BOA8kgm99VA-00154-00036952-00037055 persona BOA8kgm99VA-00155-00037056-00037487 um to guide the design of your project BOA8kgm99VA-00156-00037488-00037655 so these are descriptions percentages BOA8kgm99VA-00157-00037656-00037918 are descriptions of imaginary users BOA8kgm99VA-00158-00037919-00038071 and a good person will include things BOA8kgm99VA-00159-00038072-00038262 like the background knowledge and BOA8kgm99VA-00160-00038263-00038383 experience BOA8kgm99VA-00161-00038384-00038718 uh for who is using your project BOA8kgm99VA-00162-00038719-00039071 what their motivations and needs are um BOA8kgm99VA-00163-00039072-00039215 and then some of the concerns and BOA8kgm99VA-00164-00039216-00039439 barriers so what are the limitations BOA8kgm99VA-00165-00039440-00039662 that they might have that your project BOA8kgm99VA-00166-00039663-00039967 either is solving or you need to be BOA8kgm99VA-00167-00039968-00040087 concerned about BOA8kgm99VA-00168-00040088-00040271 because that prevents someone from BOA8kgm99VA-00169-00040272-00040590 engaging with your project BOA8kgm99VA-00170-00040591-00040871 uh so here's an example that i wrote for BOA8kgm99VA-00171-00040872-00041102 some of the work that i do so i focus BOA8kgm99VA-00172-00041103-00041423 on um reproducibility and open science BOA8kgm99VA-00173-00041424-00041511 teaching BOA8kgm99VA-00174-00041512-00041879 um so this example is river is a phd BOA8kgm99VA-00175-00041880-00042023 student in biology BOA8kgm99VA-00176-00042024-00042279 reverse previous research experience is BOA8kgm99VA-00177-00042280-00042471 in a non-computational wet lab BOA8kgm99VA-00178-00042472-00042630 so they have taken the standard math BOA8kgm99VA-00179-00042631-00042807 courses for biology majors BOA8kgm99VA-00180-00042808-00043095 including a basic stats class so get BOA8kgm99VA-00181-00043096-00043255 some of that knowledge and basic BOA8kgm99VA-00182-00043256-00043423 experience BOA8kgm99VA-00183-00043424-00043639 what they want to do uh they want to BOA8kgm99VA-00184-00043640-00043846 digitize their data for statistical BOA8kgm99VA-00185-00043847-00043951 analyses BOA8kgm99VA-00186-00043952-00044239 and to share for other people to use uh BOA8kgm99VA-00187-00044240-00044430 river is also curious about using other BOA8kgm99VA-00188-00044431-00044639 people's data for meta-analyses BOA8kgm99VA-00189-00044640-00044836 so this kind of guides you into BOA8kgm99VA-00190-00044837-00044958 [Music] BOA8kgm99VA-00191-00044959-00045183 what specific problem they might want to BOA8kgm99VA-00192-00045184-00045262 solve BOA8kgm99VA-00193-00045263-00045551 as well as some of their motivations for BOA8kgm99VA-00194-00045552-00045607 uh BOA8kgm99VA-00195-00045608-00045839 for further learning so further pathways BOA8kgm99VA-00196-00045840-00045943 to BOA8kgm99VA-00197-00045944-00046255 uh more engagement than maybe just what BOA8kgm99VA-00198-00046256-00046415 is in the readme BOA8kgm99VA-00199-00046416-00046662 and then some of the the obstacles BOA8kgm99VA-00200-00046663-00046807 reversing physical BOA8kgm99VA-00201-00046808-00047030 log books in their current project uh so BOA8kgm99VA-00202-00047031-00047174 there's going to be a digitization BOA8kgm99VA-00203-00047175-00047335 component to deal with BOA8kgm99VA-00204-00047336-00047567 uh reverse previously struggled to use BOA8kgm99VA-00205-00047568-00047751 excel in a stats class BOA8kgm99VA-00206-00047752-00047999 and it's also worried because they've BOA8kgm99VA-00207-00048000-00048118 been hearing a lot BOA8kgm99VA-00208-00048119-00048367 of news about how spreadsheets are BOA8kgm99VA-00209-00048368-00048462 dangerous BOA8kgm99VA-00210-00048463-00048662 um how you if you use them they may BOA8kgm99VA-00211-00048663-00048911 alter your data or introduce errors BOA8kgm99VA-00212-00048912-00049271 and so that's a concern to address BOA8kgm99VA-00213-00049272-00049479 for you know the kind of teaching BOA8kgm99VA-00214-00049480-00049655 project that i'm interested in about BOA8kgm99VA-00215-00049656-00050055 data management BOA8kgm99VA-00216-00050056-00050399 all right so i'm going to stop BOA8kgm99VA-00217-00050400-00050846 screen sharing um BOA8kgm99VA-00218-00050847-00051167 and go share this link BOA8kgm99VA-00219-00051168-00051511 um so i have a i have an exercise uh for BOA8kgm99VA-00220-00051512-00051942 you all to work on a user persona for BOA8kgm99VA-00221-00051944-00052007 your project BOA8kgm99VA-00222-00052008-00052407 or an imaginary project um if you BOA8kgm99VA-00223-00052408-00052750 would like to do BOA8kgm99VA-00224-00052751-00053342 let me copy that BOA8kgm99VA-00225-00053344-00053575 all right uh so if you click on the link BOA8kgm99VA-00226-00053576-00053687 uh in the chat BOA8kgm99VA-00227-00053688-00053950 or from the google doc that will take BOA8kgm99VA-00228-00053951-00054047 you to BOA8kgm99VA-00229-00054048-00054375 a hack md template um BOA8kgm99VA-00230-00054376-00054830 and uh i've made this uh non-editable uh BOA8kgm99VA-00231-00054832-00055094 to force you to create a copy of it to BOA8kgm99VA-00232-00055095-00055271 work on rather than all working in the BOA8kgm99VA-00233-00055272-00055471 same document BOA8kgm99VA-00234-00055472-00055879 um so yeah copy it paste it into a new BOA8kgm99VA-00235-00055879-00055975 document BOA8kgm99VA-00236-00055976-00056263 and i'll give you a couple minutes to uh BOA8kgm99VA-00237-00056264-00056359 just type out BOA8kgm99VA-00238-00056360-00056750 um you know an example user persona for BOA8kgm99VA-00239-00056751-00057063 uh for your current project uh or one of BOA8kgm99VA-00240-00057064-00057207 your current projects BOA8kgm99VA-00241-00057208-00057550 um and then i'll check in after a few BOA8kgm99VA-00242-00057551-00057615 minutes BOA8kgm99VA-00243-00057616-00057926 uh and uh see if uh BOA8kgm99VA-00244-00057927-00058079 anyone is willing to share what they BOA8kgm99VA-00245-00058079-00058342 have BOA8kgm99VA-00246-00058344-00058559 uh and in the meantime i will i'll take BOA8kgm99VA-00247-00058560-00058726 any questions BOA8kgm99VA-00248-00058727-00059215 um at the moment BOA8kgm99VA-00249-00059216-00059711 for recording purposes okay uh yeah BOA8kgm99VA-00250-00059712-00059913 i want me two to two BOA8kgm99VA-00251-00059914-00060282 [Music] BOA8kgm99VA-00252-00060283-00060606 okay BOA8kgm99VA-00253-00060607-00060911 uh yep so here is the template BOA8kgm99VA-00254-00060912-00061230 uh if you're in hackmd uh you can create BOA8kgm99VA-00255-00061232-00061606 a new note BOA8kgm99VA-00256-00061607-00061926 and then uh copy and paste all of this BOA8kgm99VA-00257-00061927-00062071 into a new BOA8kgm99VA-00258-00062072-00063006 a new markdown document BOA8kgm99VA-00259-00063007-00063279 i did try and look into into creating BOA8kgm99VA-00260-00063279-00063463 templates for other people to use on BOA8kgm99VA-00261-00063464-00063623 hackmd but i don't think that's a BOA8kgm99VA-00262-00063624-00063799 feature that existed you can only BOA8kgm99VA-00263-00063800-00066438 create templates for yourself to use BOA8kgm99VA-00264-00066439-00067282 all right so we'll give uh maybe 30 more BOA8kgm99VA-00265-00067283-00067415 seconds BOA8kgm99VA-00266-00067416-00067815 and then i will ask if anyone BOA8kgm99VA-00267-00067816-00069799 is willing to share BOA8kgm99VA-00268-00069800-00070103 okay time's up uh i know that was really BOA8kgm99VA-00269-00070104-00070223 fast uh BOA8kgm99VA-00270-00070224-00070438 and i apologize for the for the for the BOA8kgm99VA-00271-00070439-00070543 time limit but BOA8kgm99VA-00272-00070544-00070887 this is a very short session uh so yes BOA8kgm99VA-00273-00070888-00071167 even if it's not complete uh if you're BOA8kgm99VA-00274-00071168-00071255 willing to share BOA8kgm99VA-00275-00071256-00071647 please go ahead and um BOA8kgm99VA-00276-00071648-00071919 uh yeah raise a hand or or unmute BOA8kgm99VA-00277-00071920-00072031 yourself BOA8kgm99VA-00278-00072032-00072535 um and share what you have BOA8kgm99VA-00279-00072536-00072911 are participants able to share screen BOA8kgm99VA-00280-00072912-00073094 okay yeah and you can share a screen if BOA8kgm99VA-00281-00073095-00073423 you would like BOA8kgm99VA-00282-00073424-00073823 and if not i will start calling names BOA8kgm99VA-00283-00073824-00074599 uh dominic BOA8kgm99VA-00284-00074600-00074782 do you have an example to share or you BOA8kgm99VA-00285-00074783-00074959 don't have to if you don't want to BOA8kgm99VA-00286-00074960-00075150 i actually didn't have one to share i BOA8kgm99VA-00287-00075151-00075382 was still thinking about it and then the BOA8kgm99VA-00288-00075383-00075479 time was over BOA8kgm99VA-00289-00075480-00075782 so yeah BOA8kgm99VA-00290-00075783-00076023 worries uh we'll we'll move on uh BOA8kgm99VA-00291-00076024-00076559 benjamin BOA8kgm99VA-00292-00076560-00076815 so i i i got about halfway through the BOA8kgm99VA-00293-00076816-00077055 nate well the first bit i got their name BOA8kgm99VA-00294-00077056-00077191 and i got the rest it was a bit too BOA8kgm99VA-00295-00077192-00077359 quick for me i'm afraid okay BOA8kgm99VA-00296-00077360-00077575 uh actually i thought that's a warwick BOA8kgm99VA-00297-00077576-00077711 unmute uh BOA8kgm99VA-00298-00077712-00077975 some work do you do you want to share uh BOA8kgm99VA-00299-00077976-00078159 yeah i won't share my screen but i BOA8kgm99VA-00300-00078160-00078391 i don't know and i feel like i'm BOA8kgm99VA-00301-00078392-00078479 possibly BOA8kgm99VA-00302-00078480-00078671 vaguely prepared enough that i could say BOA8kgm99VA-00303-00078672-00078799 what i was going for BOA8kgm99VA-00304-00078800-00078999 because i i think i probably spent about BOA8kgm99VA-00305-00079000-00079135 a quarter of the time generating the BOA8kgm99VA-00306-00079136-00079271 random name BOA8kgm99VA-00307-00079272-00079575 um but anyway so the the package i'm BOA8kgm99VA-00308-00079576-00079647 thinking of BOA8kgm99VA-00309-00079648-00079919 um is basically a library of tools for BOA8kgm99VA-00310-00079920-00080038 just reading and operating with some BOA8kgm99VA-00311-00080039-00080167 standard formats that we have in our BOA8kgm99VA-00312-00080168-00080391 particular niche of astronomy BOA8kgm99VA-00313-00080392-00080591 and so what i thought of was a person BOA8kgm99VA-00314-00080592-00080767 whose name is apparently giober BOA8kgm99VA-00315-00080768-00080967 i guess if that's how you pronounce it i BOA8kgm99VA-00316-00080968-00081111 don't actually know BOA8kgm99VA-00317-00081112-00081350 who might be a phd student who is about BOA8kgm99VA-00318-00081351-00081535 to start writing their phd thesis and BOA8kgm99VA-00319-00081536-00081631 they want to make BOA8kgm99VA-00320-00081632-00081943 beautiful plots of some of the data um BOA8kgm99VA-00321-00081944-00082135 that they've generated with one of the BOA8kgm99VA-00322-00082136-00082294 programs we use BOA8kgm99VA-00323-00082295-00082743 um so yeah this has i i guess i BOA8kgm99VA-00324-00082744-00082862 got sparked by this by seeing the BOA8kgm99VA-00325-00082863-00083023 prompts for like you know greater BOA8kgm99VA-00326-00083024-00083191 aspirational goals you know because BOA8kgm99VA-00327-00083192-00083406 like short-term goals finish your phd BOA8kgm99VA-00328-00083407-00083638 medium-term get a post-doc and long-term BOA8kgm99VA-00329-00083639-00083918 you know revolutionary science and so on BOA8kgm99VA-00330-00083919-00083991 um BOA8kgm99VA-00331-00083992-00084150 their concerns and barriers might be BOA8kgm99VA-00332-00084151-00084318 that if it's their phd thesis they BOA8kgm99VA-00333-00084319-00084471 probably want well they might want the BOA8kgm99VA-00334-00084472-00084543 plots to look BOA8kgm99VA-00335-00084544-00084759 very specifically the way they want them BOA8kgm99VA-00336-00084760-00084847 to BOA8kgm99VA-00337-00084848-00085167 um so from my perspective although i get BOA8kgm99VA-00338-00085168-00085199 i BOA8kgm99VA-00339-00085200-00085399 hope my libraries already do that you BOA8kgm99VA-00340-00085400-00085526 want to be able to work with the data in BOA8kgm99VA-00341-00085527-00085703 such ways you can still BOA8kgm99VA-00342-00085704-00085903 you know you're not prescribing things BOA8kgm99VA-00343-00085904-00086055 um BOA8kgm99VA-00344-00086056-00086262 in a way that would prevent them from BOA8kgm99VA-00345-00086263-00086455 doing so BOA8kgm99VA-00346-00086456-00086606 and they may also have tight time BOA8kgm99VA-00347-00086607-00086782 limitations depending on how BOA8kgm99VA-00348-00086783-00087031 well or or badly prepared they are for BOA8kgm99VA-00349-00087032-00087167 actually writing up BOA8kgm99VA-00350-00087168-00087294 and how much new stuff they need to BOA8kgm99VA-00351-00087295-00087438 generate compared to how much they may BOA8kgm99VA-00352-00087439-00087511 have already BOA8kgm99VA-00353-00087512-00087687 put in papers on the way to producing BOA8kgm99VA-00354-00087688-00088079 their phd thesis BOA8kgm99VA-00355-00088080-00088511 cool thank you for sharing BOA8kgm99VA-00356-00088512-00088823 all right uh so i'm gonna move on to the BOA8kgm99VA-00357-00088824-00089079 next section which is talking about BOA8kgm99VA-00358-00089080-00089535 structuring your readme and focusing on BOA8kgm99VA-00359-00089536-00089871 how to get into the BOA8kgm99VA-00360-00089872-00090455 the how to guide ideally BOA8kgm99VA-00361-00090456-00090767 okay uh so i stole i saw this content BOA8kgm99VA-00362-00090768-00091135 from from david robinson's blog post and BOA8kgm99VA-00363-00091136-00091462 uh this is focused about uh actually BOA8kgm99VA-00364-00091463-00091567 teaching BOA8kgm99VA-00365-00091568-00091959 students to use uh to use um BOA8kgm99VA-00366-00091960-00092318 data science uh tools in arm BOA8kgm99VA-00367-00092319-00092662 um and the idea is to get users doing BOA8kgm99VA-00368-00092663-00093038 powerful things quickly um and i think BOA8kgm99VA-00369-00093039-00093071 that BOA8kgm99VA-00370-00093072-00093391 is uh an ideal way to structure your BOA8kgm99VA-00371-00093392-00093487 readme BOA8kgm99VA-00372-00093488-00093759 is having a demonstration of after BOA8kgm99VA-00373-00093760-00093831 installing BOA8kgm99VA-00374-00093832-00094023 the software or installing or you know BOA8kgm99VA-00375-00094024-00094135 getting the project BOA8kgm99VA-00376-00094136-00094455 uh you know usable doing something BOA8kgm99VA-00377-00094456-00094526 really neat BOA8kgm99VA-00378-00094527-00094831 with it um and this is where that BOA8kgm99VA-00379-00094832-00095015 that distinction between the types of BOA8kgm99VA-00380-00095016-00095159 documentation is really important BOA8kgm99VA-00381-00095160-00095391 because i think uh oftentimes as the BOA8kgm99VA-00382-00095392-00095574 creators of a project or the creators of BOA8kgm99VA-00383-00095575-00095655 the software BOA8kgm99VA-00384-00095656-00095894 we're really we're really interested in BOA8kgm99VA-00385-00095895-00096023 explaining things we're really BOA8kgm99VA-00386-00096024-00096191 interested in explaining like BOA8kgm99VA-00387-00096192-00096367 why we use this particular data BOA8kgm99VA-00388-00096368-00096543 structure or why we use this particular BOA8kgm99VA-00389-00096544-00096631 algorithm BOA8kgm99VA-00390-00096632-00096894 uh but that is an explanation that gets BOA8kgm99VA-00391-00096895-00097062 in the way of action it gets BOA8kgm99VA-00392-00097063-00097287 in the way of getting our users doing BOA8kgm99VA-00393-00097288-00097431 something really neat BOA8kgm99VA-00394-00097432-00097791 really quickly and then once we get that BOA8kgm99VA-00395-00097792-00098031 i think once we get users doing that BOA8kgm99VA-00396-00098032-00098118 then BOA8kgm99VA-00397-00098119-00098438 uh we have their interest and BOA8kgm99VA-00398-00098439-00098679 they know that they can do it uh and BOA8kgm99VA-00399-00098680-00098903 that lowers the barrier to BOA8kgm99VA-00400-00098904-00099055 uh you know using the rest of the BOA8kgm99VA-00401-00099056-00099391 features of your of your project BOA8kgm99VA-00402-00099392-00099591 okay so here's some examples right so BOA8kgm99VA-00403-00099592-00099743 yeah uh as BOA8kgm99VA-00404-00099744-00099950 as work mentioned doing some really BOA8kgm99VA-00405-00099951-00100135 interesting and neat visualizations with BOA8kgm99VA-00406-00100136-00100231 the data BOA8kgm99VA-00407-00100232-00100455 uh or analyses or whatever your project BOA8kgm99VA-00408-00100456-00100662 is intended to do BOA8kgm99VA-00409-00100663-00101006 oh sorry i'm not showing my screen no i BOA8kgm99VA-00410-00101007-00101055 forgot BOA8kgm99VA-00411-00101056-00101382 i stopped it okay BOA8kgm99VA-00412-00101383-00101671 okay yes uh getting users doing powerful BOA8kgm99VA-00413-00101672-00101982 things quickly BOA8kgm99VA-00414-00101983-00102406 luckily we just had the one slide um BOA8kgm99VA-00415-00102407-00102710 and so i think in structuring uh BOA8kgm99VA-00416-00102711-00102966 you know the how to guide in your readme BOA8kgm99VA-00417-00102967-00103142 um there are really just a couple main BOA8kgm99VA-00418-00103143-00103351 sections right in your readme you know BOA8kgm99VA-00419-00103352-00103606 introduction to your project uh your BOA8kgm99VA-00420-00103607-00103815 how-to guide for doing whatever awesome BOA8kgm99VA-00421-00103816-00103878 thing it BOA8kgm99VA-00422-00103879-00104247 is you want to use as an example BOA8kgm99VA-00423-00104248-00104502 and then your pathway to further usage BOA8kgm99VA-00424-00104503-00104606 or engagement BOA8kgm99VA-00425-00104607-00104823 so that will be things like you know the BOA8kgm99VA-00426-00104824-00105047 full tutorial that you've developed BOA8kgm99VA-00427-00105048-00105302 uh maybe a guide to how people can BOA8kgm99VA-00428-00105303-00105471 contribute to your project and your code BOA8kgm99VA-00429-00105472-00105566 of conduct BOA8kgm99VA-00430-00105567-00105702 um and then the license and BOA8kgm99VA-00431-00105703-00105902 acknowledgement section um BOA8kgm99VA-00432-00105903-00106247 for citing your software uh BOA8kgm99VA-00433-00106248-00106463 and acknowledging your funding sources BOA8kgm99VA-00434-00106464-00106719 and things like that BOA8kgm99VA-00435-00106720-00106886 okay so i have an example that i want to BOA8kgm99VA-00436-00106888-00107047 share BOA8kgm99VA-00437-00107048-00107407 for uh that i really like BOA8kgm99VA-00438-00107408-00107758 this is from the data pasta package and BOA8kgm99VA-00439-00107759-00107839 r BOA8kgm99VA-00440-00107840-00108031 i have to admit i saw this a few years BOA8kgm99VA-00441-00108032-00108278 ago and i've never actually used it BOA8kgm99VA-00442-00108279-00108583 but the how-to guide was done so well BOA8kgm99VA-00443-00108583-00108886 that i just always remember it and BOA8kgm99VA-00444-00108888-00109047 you can see just at the top of the BOA8kgm99VA-00445-00109048-00109271 readme there is this BOA8kgm99VA-00446-00109272-00109663 animated gif that shows you what BOA8kgm99VA-00447-00109664-00110007 the software is all about BOA8kgm99VA-00448-00110008-00110319 and what it is is uh it's on a short BOA8kgm99VA-00449-00110320-00110407 loop BOA8kgm99VA-00450-00110408-00110654 it's copying and pasting this table of BOA8kgm99VA-00451-00110655-00110847 numbers from a website BOA8kgm99VA-00452-00110848-00111175 and then being able to paste it BOA8kgm99VA-00453-00111176-00111502 in code in a nice formatted data BOA8kgm99VA-00454-00111503-00111615 structure BOA8kgm99VA-00455-00111616-00111902 and just seeing this on a loop i BOA8kgm99VA-00456-00111903-00112086 immediately get a sense of this is a BOA8kgm99VA-00457-00112088-00112199 really cool thing that BOA8kgm99VA-00458-00112200-00112519 i can do using this software and i don't BOA8kgm99VA-00459-00112520-00112558 even BOA8kgm99VA-00460-00112559-00112743 you know i haven't even gotten to all BOA8kgm99VA-00461-00112744-00112951 the all the details about actually BOA8kgm99VA-00462-00112952-00113071 getting it to work BOA8kgm99VA-00463-00113072-00113247 but just seeing this animation at the BOA8kgm99VA-00464-00113248-00113454 top uh BOA8kgm99VA-00465-00113455-00113743 you know i i have a sense for what it is BOA8kgm99VA-00466-00113744-00113807 about BOA8kgm99VA-00467-00113808-00114110 and how it might be useful to me and BOA8kgm99VA-00468-00114111-00114383 i remember this uh years on never having BOA8kgm99VA-00469-00114383-00114519 actually used the software i remember BOA8kgm99VA-00470-00114520-00114702 that this is what this project is about BOA8kgm99VA-00471-00114703-00114990 and now i'm sharing this example read me BOA8kgm99VA-00472-00114991-00115407 with you BOA8kgm99VA-00473-00115408-00115766 okay so i also have a templated readme BOA8kgm99VA-00474-00115767-00116095 uh but i think uh rather than BOA8kgm99VA-00475-00116096-00116463 trying to fill all of it out BOA8kgm99VA-00476-00116464-00116807 i will ask you just to focus on BOA8kgm99VA-00477-00116808-00117110 the section that is BOA8kgm99VA-00478-00117111-00117623 the how-to guide BOA8kgm99VA-00479-00117624-00118047 so what is the example task BOA8kgm99VA-00480-00118048-00118310 that you might uh you might ask your BOA8kgm99VA-00481-00118311-00118454 users to do BOA8kgm99VA-00482-00118455-00118702 um so i'll post it in the i'll post the BOA8kgm99VA-00483-00118703-00119239 link to the in the chat BOA8kgm99VA-00484-00119240-00119375 but really i just want you to think BOA8kgm99VA-00485-00119376-00119623 about uh for the sake of time BOA8kgm99VA-00486-00119624-00119790 what the example task is that you're BOA8kgm99VA-00487-00119791-00119958 going to use to demonstrate BOA8kgm99VA-00488-00119959-00120271 what your project is about um and think BOA8kgm99VA-00489-00120272-00120343 about that BOA8kgm99VA-00490-00120344-00120719 uh maybe write it down uh and then we'll BOA8kgm99VA-00491-00120720-00121927 ask for more volunteers to share that BOA8kgm99VA-00492-00121928-00122143 and this time i will not stop screen BOA8kgm99VA-00493-00122144-00124847 sharing uh so that i won't forget BOA8kgm99VA-00494-00124848-00125463 okay BOA8kgm99VA-00495-00125464-00126231 i'll give you 30 more seconds BOA8kgm99VA-00496-00126232-00126566 to think about your example task um BOA8kgm99VA-00497-00126567-00126878 and also you know anything that would be BOA8kgm99VA-00498-00126879-00127007 required to do BOA8kgm99VA-00499-00127008-00127343 your example task so if it's something BOA8kgm99VA-00500-00127344-00127447 like BOA8kgm99VA-00501-00127448-00127743 uh doing something with a data set you BOA8kgm99VA-00502-00127744-00127958 know making sure that you either have an BOA8kgm99VA-00503-00127959-00128151 example data set provided with your BOA8kgm99VA-00504-00128152-00128239 project BOA8kgm99VA-00505-00128240-00128575 or you have code to download an example BOA8kgm99VA-00506-00128576-00131495 data set from somewhere to use with it BOA8kgm99VA-00507-00131496-00131823 okay uh is anyone willing to BOA8kgm99VA-00508-00131824-00132047 to share what example task they came up BOA8kgm99VA-00509-00132048-00132495 with BOA8kgm99VA-00510-00132496-00132663 and if not i will start calling on some BOA8kgm99VA-00511-00132664-00133095 different names BOA8kgm99VA-00512-00133096-00133583 uh i see esther esther next up BOA8kgm99VA-00513-00133584-00133814 oh no i'm just like looking over to read BOA8kgm99VA-00514-00133815-00134007 me file and really admiring your BOA8kgm99VA-00515-00134008-00134183 template i really like it but BOA8kgm99VA-00516-00134184-00134366 yeah i don't have anything to add other BOA8kgm99VA-00517-00134367-00134663 than your readme file apologies BOA8kgm99VA-00518-00134664-00134990 okay uh laura do you have something BOA8kgm99VA-00519-00134991-00135127 you're willing to share BOA8kgm99VA-00520-00135128-00135383 um yes so my project which is in its BOA8kgm99VA-00521-00135384-00135431 very BOA8kgm99VA-00522-00135432-00135711 very early stages an aspect of it is BOA8kgm99VA-00523-00135712-00135799 going to be BOA8kgm99VA-00524-00135800-00136143 um collaborating on a i guess like a BOA8kgm99VA-00525-00136144-00136327 library or a set of references BOA8kgm99VA-00526-00136328-00136535 um and so the example task i think would BOA8kgm99VA-00527-00136536-00136727 be to have somebody BOA8kgm99VA-00528-00136728-00137071 add to that library and then see BOA8kgm99VA-00529-00137072-00137478 whatever they've added appear BOA8kgm99VA-00530-00137479-00137695 yeah i think that's that would that's a BOA8kgm99VA-00531-00137696-00137799 great example BOA8kgm99VA-00532-00137800-00138023 um you know if it's anything that BOA8kgm99VA-00533-00138024-00138151 involves a contribution BOA8kgm99VA-00534-00138152-00138343 and then seeing someone's contribution BOA8kgm99VA-00535-00138344-00138502 with everything else BOA8kgm99VA-00536-00138503-00138854 uh that's a really i think empowering BOA8kgm99VA-00537-00138855-00139390 task uh that can draw people in BOA8kgm99VA-00538-00139391-00139702 uh so thank you thank you for sharing BOA8kgm99VA-00539-00139703-00140014 all right uh so i will move on to kind BOA8kgm99VA-00540-00140015-00140247 of concluding thoughts um BOA8kgm99VA-00541-00140248-00140463 leaving space for some questions and BOA8kgm99VA-00542-00140464-00140590 then uh BOA8kgm99VA-00543-00140591-00140799 you know making sure i think all the BOA8kgm99VA-00544-00140800-00140999 links and resources that i've created BOA8kgm99VA-00545-00141000-00141071 are available BOA8kgm99VA-00546-00141072-00141471 in the google doc notes BOA8kgm99VA-00547-00141472-00141766 okay so some takeaways uh so we have one BOA8kgm99VA-00548-00141767-00141935 more slide BOA8kgm99VA-00549-00141936-00142214 uh so first uh knowing your users and BOA8kgm99VA-00550-00142215-00142326 what they need BOA8kgm99VA-00551-00142327-00142543 uh and so using that user persona BOA8kgm99VA-00552-00142544-00142647 exercise BOA8kgm99VA-00553-00142648-00142831 to kind of guide you into thinking about BOA8kgm99VA-00554-00142832-00143031 that um BOA8kgm99VA-00555-00143032-00143223 two is to get your users doing powerful BOA8kgm99VA-00556-00143224-00143335 things quickly BOA8kgm99VA-00557-00143336-00143551 uh making sure that that is a prominent BOA8kgm99VA-00558-00143552-00143726 section of your readme BOA8kgm99VA-00559-00143727-00144054 um and near the top to get people in BOA8kgm99VA-00560-00144055-00144295 and then third is to of course watch out BOA8kgm99VA-00561-00144296-00144566 for jargon that you don't define BOA8kgm99VA-00562-00144567-00144823 um so here's that here's a clip from the BOA8kgm99VA-00563-00144824-00144999 shit's crate tv show BOA8kgm99VA-00564-00145000-00145326 about uh the complications in BOA8kgm99VA-00565-00145327-00145559 cooking recipes and what it means to BOA8kgm99VA-00566-00145560-00145783 fold in the cheese BOA8kgm99VA-00567-00145784-00146054 so i'll leave this with you i'll leave BOA8kgm99VA-00568-00146055-00146159 this slide up BOA8kgm99VA-00569-00146160-00146366 and uh just see if you all have BOA8kgm99VA-00570-00146367-00146590 questions BOA8kgm99VA-00571-00146591-00146935 you have fun in the chat yes BOA8kgm99VA-00572-00146936-00147111 can we set your example readme template BOA8kgm99VA-00573-00147112-00147295 yes uh you can BOA8kgm99VA-00574-00147296-00147711 cite all of this BOA8kgm99VA-00575-00147712-00148102 where did i put it BOA8kgm99VA-00576-00148103-00148431 in the other informations other BOA8kgm99VA-00577-00148432-00148526 information BOA8kgm99VA-00578-00148527-00148759 and links section of the google docs BOA8kgm99VA-00579-00148760-00149183 there is a link to the materials website BOA8kgm99VA-00580-00149184-00149487 um which has the slides BOA8kgm99VA-00581-00149488-00149799 the templates uh a link BOA8kgm99VA-00582-00149800-00150135 to outside resources um and BOA8kgm99VA-00583-00150136-00150471 uh this is all cc by material uh BOA8kgm99VA-00584-00150472-00150671 and the doi link will take you to the BOA8kgm99VA-00585-00150672-00150999 latest uh latest version on zenodo BOA8kgm99VA-00586-00151000-00151711 fantastic thanks so much BOA8kgm99VA-00587-00151712-00151959 um so what what is your thought on BOA8kgm99VA-00588-00151960-00152047 badges BOA8kgm99VA-00589-00152048-00152366 um because i when i look at projects BOA8kgm99VA-00590-00152367-00152647 uh they have an average of three to BOA8kgm99VA-00591-00152648-00152831 twenty badges BOA8kgm99VA-00592-00152832-00153102 and i always feel like there's an BOA8kgm99VA-00593-00153103-00153271 optimum somewhere in the middle BOA8kgm99VA-00594-00153272-00153647 and something are better or worse suited BOA8kgm99VA-00595-00153648-00153959 to be a badge so do you have any BOA8kgm99VA-00596-00153960-00154126 thoughts on this BOA8kgm99VA-00597-00154127-00154351 yeah i mean i think i think badges are BOA8kgm99VA-00598-00154352-00154535 useful for a very specific audience i BOA8kgm99VA-00599-00154536-00154775 think they're useful for signaling BOA8kgm99VA-00600-00154776-00155159 to uh you know maybe primarily BOA8kgm99VA-00601-00155160-00155359 other developers in the open source BOA8kgm99VA-00602-00155360-00155463 community BOA8kgm99VA-00603-00155464-00155743 that you have that you're meeting BOA8kgm99VA-00604-00155744-00155847 certain standards BOA8kgm99VA-00605-00155848-00156102 whether they're things like uh automated BOA8kgm99VA-00606-00156103-00156199 testing BOA8kgm99VA-00607-00156200-00156535 or um you know BOA8kgm99VA-00608-00156536-00156871 a specific specification or uh you know BOA8kgm99VA-00609-00156872-00157102 a doi um BOA8kgm99VA-00610-00157103-00157271 i you know i definitely think there's BOA8kgm99VA-00611-00157272-00157414 yeah it can be it can be BOA8kgm99VA-00612-00157415-00157823 it can be easy to it can be easy to BOA8kgm99VA-00613-00157824-00158190 have too many badges because um BOA8kgm99VA-00614-00158191-00158326 you know we're like we're like all BOA8kgm99VA-00615-00158327-00158519 chasing metrics and we're all BOA8kgm99VA-00616-00158520-00158671 and you know it feels like you know BOA8kgm99VA-00617-00158672-00158839 we've gamified everything BOA8kgm99VA-00618-00158840-00159135 um and so yeah again i think that that BOA8kgm99VA-00619-00159136-00159326 goes back to like your user persona so BOA8kgm99VA-00620-00159327-00159407 maybe BOA8kgm99VA-00621-00159408-00159614 you know you can have more than one user BOA8kgm99VA-00622-00159615-00159759 persona right you can have a user BOA8kgm99VA-00623-00159760-00159895 persona for someone BOA8kgm99VA-00624-00159896-00160095 who is a user for your project but maybe BOA8kgm99VA-00625-00160096-00160302 also a different user persona for BOA8kgm99VA-00626-00160303-00160502 a contributor to your project and so BOA8kgm99VA-00627-00160503-00160623 thinking about what BOA8kgm99VA-00628-00160624-00160839 are the relevant badges for the BOA8kgm99VA-00629-00160840-00161007 contributors what do they care about BOA8kgm99VA-00630-00161008-00161143 before they decide BOA8kgm99VA-00631-00161144-00161502 to you know um you know file a bug BOA8kgm99VA-00632-00161503-00161614 request or BOA8kgm99VA-00633-00161615-00161766 submit a pull request or things like BOA8kgm99VA-00634-00161767-00161999 that um you know that that BOA8kgm99VA-00635-00162000-00162151 that's that can be relevant there to BOA8kgm99VA-00636-00162152-00162647 decide on the badges BOA8kgm99VA-00637-00162648-00162935 all right so we're at 11 20 or i guess BOA8kgm99VA-00638-00162936-00163175 16 20 depending on your time zone BOA8kgm99VA-00639-00163176-00163366 uh thank you all for for coming to the BOA8kgm99VA-00640-00163367-00163543 session um BOA8kgm99VA-00641-00163544-00163838 yeah feel free to yeah again use any of BOA8kgm99VA-00642-00163839-00163935 the resources BOA8kgm99VA-00643-00163936-00164335 cite any of it that you want um you know BOA8kgm99VA-00644-00164336-00164647 poke me on slack or social media BOA8kgm99VA-00645-00164648-00164935 for anything related to this topic or BOA8kgm99VA-00646-00164936-00165031 other things BOA8kgm99VA-00647-00165032-00165207 uh and yeah again thank you very much BOA8kgm99VA-00648-00165208-00165414 for for coming thank you very much BOA8kgm99VA-00649-00165415-00165719 how um if people want to um click on the BOA8kgm99VA-00650-00165720-00165878 link there then i'll take you back to BOA8kgm99VA-00651-00165879-00165983 the BOA8kgm99VA-00652-00165984-00166143 to the main meeting room and once again BOA8kgm99VA-00653-00166144-00166319 thank you overall BOA8kgm99VA-00654-00166320-00166624 virtual clapping BOM63ycAvfU-00000-00000079-00000359 hey housemates wanna play BOM63ycAvfU-00001-00000360-00000751 dominant species BOM63ycAvfU-00002-00000752-00000958 trick question just kidding we already BOM63ycAvfU-00003-00000959-00001103 are playing it BOM63ycAvfU-00004-00001104-00001350 i don't have to tell you housemates this BOM63ycAvfU-00005-00001351-00001407 is a BOM63ycAvfU-00006-00001408-00001759 long game the game box claims BOM63ycAvfU-00007-00001760-00002055 an earnest two to four hours for one BOM63ycAvfU-00008-00002056-00002207 game BOM63ycAvfU-00009-00002208-00002563 but i would describe our pace as BOM63ycAvfU-00010-00002564-00002855 unhurried which is why we decided to put BOM63ycAvfU-00011-00002856-00003102 our swanky game table to use BOM63ycAvfU-00012-00003103-00003351 running the game inside the secluded BOM63ycAvfU-00013-00003352-00003479 basement vault BOM63ycAvfU-00014-00003479-00003790 of the table of ultimate gaming allowing BOM63ycAvfU-00015-00003792-00003927 us to close it up BOM63ycAvfU-00016-00003928-00004319 and save the game between sessions BOM63ycAvfU-00017-00004320-00004606 dominant species is published by gmt BOM63ycAvfU-00018-00004607-00004711 games which is BOM63ycAvfU-00019-00004712-00004983 more commonly known for making war games BOM63ycAvfU-00020-00004984-00005095 and that heritage BOM63ycAvfU-00021-00005096-00005431 shows we had initially thought BOM63ycAvfU-00022-00005432-00005559 and the description on the back of the BOM63ycAvfU-00023-00005560-00005806 box makes it sound a bit like BOM63ycAvfU-00024-00005807-00006151 this is just a more complex game BOM63ycAvfU-00025-00006152-00006663 like evolution let me be very clear BOM63ycAvfU-00026-00006664-00007006 this is not like evolution BOM63ycAvfU-00027-00007008-00007398 not even a little but dominant species BOM63ycAvfU-00028-00007400-00007646 isn't really a war game either BOM63ycAvfU-00029-00007647-00007919 not really i've heard it described as a BOM63ycAvfU-00030-00007920-00008151 euro game for war gamers or BOM63ycAvfU-00031-00008152-00008535 a war game for euro gamers perhaps BOM63ycAvfU-00032-00008536-00008742 but it's really a style of game called BOM63ycAvfU-00033-00008743-00008895 4x BOM63ycAvfU-00034-00008896-00009255 so named for four descriptive words BOM63ycAvfU-00035-00009256-00009527 explore the map uncovering new features BOM63ycAvfU-00036-00009528-00009631 of play BOM63ycAvfU-00037-00009632-00009967 expand our area of influence BOM63ycAvfU-00038-00009968-00010271 exploits the available resources BOM63ycAvfU-00039-00010272-00010631 and exterminate the opposition BOM63ycAvfU-00040-00010632-00010871 the forex mechanic seems to lend itself BOM63ycAvfU-00041-00010872-00011023 well to BOM63ycAvfU-00042-00011024-00011319 games themed on intergalactic conquests BOM63ycAvfU-00043-00011320-00011542 such as twilight imperium BOM63ycAvfU-00044-00011543-00011838 eclipse among the stars and some of the BOM63ycAvfU-00045-00011839-00012031 star trek theme games BOM63ycAvfU-00046-00012032-00012327 in dominant species each player will get BOM63ycAvfU-00047-00012328-00012487 their own species board which will BOM63ycAvfU-00048-00012488-00012687 hold a number of element tokens BOM63ycAvfU-00049-00012688-00012958 indicating what environmental conditions BOM63ycAvfU-00050-00012959-00013263 the a species needs to survive BOM63ycAvfU-00051-00013263-00013566 these include grass scrubs meat BOM63ycAvfU-00052-00013568-00013863 seeds sun and water these same element BOM63ycAvfU-00053-00013863-00013966 tokens will get BOM63ycAvfU-00054-00013968-00014222 used on the game board whichever animal BOM63ycAvfU-00055-00014223-00014383 has the best access BOM63ycAvfU-00056-00014384-00014711 to the resource tokens that it needs BOM63ycAvfU-00057-00014712-00015079 will be deemed dominant in each region BOM63ycAvfU-00058-00015080-00015215 dominance in an area isn't really the BOM63ycAvfU-00059-00015216-00015479 same thing as winning points BOM63ycAvfU-00060-00015480-00015791 but it sure helps BOM63ycAvfU-00061-00015791-00016063 the defining mechanism in dominant BOM63ycAvfU-00062-00016063-00016158 species BOM63ycAvfU-00063-00016159-00016422 is the action display area on the game BOM63ycAvfU-00064-00016423-00016575 board BOM63ycAvfU-00065-00016576-00016783 the game is played in alternating phases BOM63ycAvfU-00066-00016784-00016919 first choose BOM63ycAvfU-00067-00016920-00017135 actions and then performing those BOM63ycAvfU-00068-00017136-00017230 actions BOM63ycAvfU-00069-00017231-00017615 and both are fraught with hard decisions BOM63ycAvfU-00070-00017616-00017894 in the planning phase we go around the BOM63ycAvfU-00071-00017895-00018071 table placing action pawns BOM63ycAvfU-00072-00018072-00018430 on the board we may choose any available BOM63ycAvfU-00073-00018431-00018622 action in the display BOM63ycAvfU-00074-00018623-00018919 each row of actions has a different BOM63ycAvfU-00075-00018920-00018983 effect BOM63ycAvfU-00076-00018984-00019255 and they're quickly described like this BOM63ycAvfU-00077-00019256-00019311 add BOM63ycAvfU-00078-00019312-00019679 then remove elements on our animals BOM63ycAvfU-00079-00019680-00020022 add then remove elements on the board BOM63ycAvfU-00080-00020023-00020327 expand the glacier add more critters to BOM63ycAvfU-00081-00020328-00020447 the board BOM63ycAvfU-00082-00020448-00020750 add more board to the board BOM63ycAvfU-00083-00020751-00021183 move critters around attack other BOM63ycAvfU-00084-00021184-00021439 and score points and play dominance BOM63ycAvfU-00085-00021440-00021614 cards BOM63ycAvfU-00086-00021615-00021919 after declaring all of our actions BOM63ycAvfU-00087-00021920-00022230 we enter the execution phase BOM63ycAvfU-00088-00022231-00022471 we'll go down the action display track BOM63ycAvfU-00089-00022472-00022599 and perform each BOM63ycAvfU-00090-00022600-00022911 action one at a time based on who BOM63ycAvfU-00091-00022912-00023214 claimed which action space BOM63ycAvfU-00092-00023215-00023422 because the planning phase is separate BOM63ycAvfU-00093-00023423-00023519 from the doing BOM63ycAvfU-00094-00023520-00023855 phase we have found that our strategy BOM63ycAvfU-00095-00023856-00024207 will sometimes shift somewhat BOM63ycAvfU-00096-00024208-00024391 after seeing what everyone else is BOM63ycAvfU-00097-00024392-00024583 planning on doing BOM63ycAvfU-00098-00024584-00024791 perhaps we had originally planned on BOM63ycAvfU-00099-00024792-00025047 competing for some forest BOM63ycAvfU-00100-00025048-00025294 but based on someone else's migration it BOM63ycAvfU-00101-00025295-00025567 now makes sense to compete for savannah BOM63ycAvfU-00102-00025568-00025967 these complex decisions laid out over BOM63ycAvfU-00103-00025968-00026279 like 12 stages of gameplay BOM63ycAvfU-00104-00026280-00026535 sometimes rethought across two separate BOM63ycAvfU-00105-00026536-00026623 phases BOM63ycAvfU-00106-00026624-00026974 is why this can be a really long BOM63ycAvfU-00107-00026975-00027351 game each player acts as BOM63ycAvfU-00108-00027352-00027662 one classification of animal such as BOM63ycAvfU-00109-00027663-00027902 birds or insects or reptiles and each BOM63ycAvfU-00110-00027904-00028007 player has access BOM63ycAvfU-00111-00028008-00028318 to one special player power BOM63ycAvfU-00112-00028319-00028470 now personally i've been playing the BOM63ycAvfU-00113-00028472-00028670 mammals in our current game BOM63ycAvfU-00114-00028672-00029014 we mammals are survivors we're good at BOM63ycAvfU-00115-00029016-00029302 hibernating and building dens and BOM63ycAvfU-00116-00029304-00029462 outwitting predators so BOM63ycAvfU-00117-00029463-00029662 once per round when we would normally BOM63ycAvfU-00118-00029663-00029839 lose our population due to BOM63ycAvfU-00119-00029839-00030118 rough elements we can instead manage to BOM63ycAvfU-00120-00030119-00030302 keep one critter alive BOM63ycAvfU-00121-00030303-00030646 and fighting every animal type has BOM63ycAvfU-00122-00030647-00030911 some other ability which should help BOM63ycAvfU-00123-00030912-00031007 give a slight BOM63ycAvfU-00124-00031008-00031390 edge in some situations of course BOM63ycAvfU-00125-00031391-00031774 the ice age is coming whoever endures BOM63ycAvfU-00126-00031775-00031862 the massive BOM63ycAvfU-00127-00031863-00032167 glacier the best stands to win a bunch BOM63ycAvfU-00128-00032168-00032223 of points BOM63ycAvfU-00129-00032224-00032607 every round but when the ice age BOM63ycAvfU-00130-00032608-00032855 domination card gets played BOM63ycAvfU-00131-00032856-00033062 we get one more round of scoring and the BOM63ycAvfU-00132-00033063-00033239 game ends BOM63ycAvfU-00133-00033240-00033431 the player with the most points wins BOM63ycAvfU-00134-00033432-00033615 this really cool BOM63ycAvfU-00135-00033616-00034023 monkey matrushka doll set housemates BOM63ycAvfU-00136-00034024-00035315 i'll see you at the game table BOM63ycAvfU-00137-00035316-00035423 [Music] BOM63ycAvfU-00138-00035424-00036307 [Applause] BOM63ycAvfU-00139-00036308-00036608 okay BPAl292WJ9Y-00001-00005036-00007075 take me back BPAl292WJ9Y-00002-00007076-00007673 it's all right BPAl292WJ9Y-00005-00014112-00016153 disability BPAl292WJ9Y-00006-00016154-00017603 oh baby BPAl292WJ9Y-00007-00017604-00019093 apocalypse BPAl292WJ9Y-00008-00019094-00019418 let's go BTxwVKEFs5Q-00000-00000126-00002271 [Music] BTxwVKEFs5Q-00001-00002272-00002554 three two one BTxwVKEFs5Q-00002-00002555-00004111 [Music] BTxwVKEFs5Q-00003-00004112-00004831 up BTxwVKEFs5Q-00004-00004832-00005473 oh BTxwVKEFs5Q-00005-00005474-00005967 [Music] BTxwVKEFs5Q-00006-00005968-00006221 light it up BTxwVKEFs5Q-00007-00006222-00007056 [Music] BTxwVKEFs5Q-00008-00007056-00008724 [Music] BTxwVKEFs5Q-00009-00008725-00010446 [Music] BTxwVKEFs5Q-00010-00010447-00010719 [Music] BTxwVKEFs5Q-00011-00010720-00011301 fight BTxwVKEFs5Q-00012-00011302-00011951 [Music] BTxwVKEFs5Q-00013-00011952-00012063 oh BTxwVKEFs5Q-00014-00012064-00012846 [Music] BTxwVKEFs5Q-00015-00012847-00013018 oh BTxwVKEFs5Q-00016-00013019-00015815 [Music] BTxwVKEFs5Q-00017-00015816-00017373 three two one BTxwVKEFs5Q-00018-00017374-00018319 [Music] BTxwVKEFs5Q-00019-00018320-00019740 uh BTxwVKEFs5Q-00020-00019741-00021663 [Music] BTxwVKEFs5Q-00021-00021664-00022339 uh BTxwVKEFs5Q-00022-00022340-00023735 [Music] BTxwVKEFs5Q-00023-00023736-00024889 easy BTxwVKEFs5Q-00024-00024890-00026033 [Music] BTxwVKEFs5Q-00025-00026035-00026774 [Music] BTxwVKEFs5Q-00026-00026775-00026927 [Music] BTxwVKEFs5Q-00027-00026927-00027262 me BTxwVKEFs5Q-00028-00027263-00028233 [Music] BTxwVKEFs5Q-00029-00028235-00029843 [Music] BTxwVKEFs5Q-00030-00029844-00030902 [Music] BTxwVKEFs5Q-00031-00030903-00031274 is BTxwVKEFs5Q-00032-00031275-00032217 [Music] BTxwVKEFs5Q-00033-00032218-00033183 [Music] BTxwVKEFs5Q-00034-00033184-00033477 uh BTxwVKEFs5Q-00036-00036592-00039479 [Music] BTxwVKEFs5Q-00037-00039480-00040336 three two one down BTxwVKEFs5Q-00038-00040337-00040862 [Music] BTxwVKEFs5Q-00039-00040863-00042180 uh BTxwVKEFs5Q-00040-00042181-00042715 [Music] BTxwVKEFs5Q-00041-00042716-00044058 [Music] BTxwVKEFs5Q-00042-00044059-00045174 [Music] BTxwVKEFs5Q-00043-00045175-00046031 me BTxwVKEFs5Q-00044-00046032-00047297 [Music] BTxwVKEFs5Q-00045-00047298-00047623 [Music] BTxwVKEFs5Q-00046-00047624-00047966 uh BTxwVKEFs5Q-00047-00047967-00048678 [Music] BTxwVKEFs5Q-00048-00048679-00049351 [Laughter] BTxwVKEFs5Q-00049-00049352-00049540 uh BTxwVKEFs5Q-00050-00049541-00050075 [Music] BTxwVKEFs5Q-00051-00050076-00050630 [Music] BTxwVKEFs5Q-00052-00050631-00050819 um BTxwVKEFs5Q-00053-00050820-00051417 [Music] BTxwVKEFs5Q-00054-00051419-00053533 [Music] BTxwVKEFs5Q-00055-00053534-00054366 [Music] BTxwVKEFs5Q-00056-00054367-00054566 uh BTxwVKEFs5Q-00057-00054566-00055030 [Music] BTxwVKEFs5Q-00058-00055032-00055332 oh BUVyclgh4zg-00000-00000000-00001143 [Music] BUVyclgh4zg-00001-00001144-00001423 if you're not using pay per click or any BUVyclgh4zg-00002-00001424-00001623 remarketing methods to keep your brand BUVyclgh4zg-00003-00001623-00001855 in front of potential customers you BUVyclgh4zg-00004-00001855-00002110 could be losing business it's simple BUVyclgh4zg-00005-00002111-00002334 most people do not take action the first BUVyclgh4zg-00006-00002335-00002526 time that they come across your product BUVyclgh4zg-00007-00002527-00002702 or service BUVyclgh4zg-00008-00002703-00002942 that's why remarketing using something BUVyclgh4zg-00009-00002943-00003231 like facebook retargeting as an example BUVyclgh4zg-00010-00003232-00003519 is so powerful we're pros at setting up BUVyclgh4zg-00011-00003520-00003831 effective ad campaigns and maximizing BUVyclgh4zg-00012-00003832-00004095 every single dollar that you invest in BUVyclgh4zg-00013-00004096-00004351 your remarketing efforts BUVyclgh4zg-00014-00004352-00006909 contact us right now BUVyclgh4zg-00016-00009984-00010192 you BZWzBIFPROc-00000-00000047-00001166 [Music] BZWzBIFPROc-00001-00001167-00003169 foreign BZWzBIFPROc-00002-00003170-00004955 [Music] BZWzBIFPROc-00003-00004956-00006614 [Music] BZWzBIFPROc-00004-00006615-00008279 foreign BZWzBIFPROc-00005-00008280-00008439 [Music] BZWzBIFPROc-00006-00008440-00008760 foreign BZWzBIFPROc-00007-00008761-00010991 [Music] BZWzBIFPROc-00008-00010992-00011974 foreign BZWzBIFPROc-00009-00011975-00013806 [Laughter] BZWzBIFPROc-00010-00013807-00015135 [Music] BZWzBIFPROc-00011-00015136-00015374 foreign BZWzBIFPROc-00012-00015375-00016886 [Music] BZWzBIFPROc-00013-00016887-00018919 foreign BZWzBIFPROc-00014-00018920-00019043 foreign BZWzBIFPROc-00016-00022304-00023735 foreign BZWzBIFPROc-00017-00023736-00024191 foreign BZWzBIFPROc-00018-00024192-00027143 [Music] BZWzBIFPROc-00019-00027144-00027673 foreign BZWzBIFPROc-00021-00030808-00031564 foreign BZWzBIFPROc-00022-00031566-00031839 [Music] BZWzBIFPROc-00023-00031839-00033351 foreign BZWzBIFPROc-00024-00033352-00033845 foreign BZWzBIFPROc-00025-00033846-00034462 [Music] BZWzBIFPROc-00026-00034463-00034688 that BZWzBIFPROc-00027-00034689-00036343 [Music] BZWzBIFPROc-00028-00036344-00036644 hey BbFVYKB7J1M-00000-00000017-00000302 this is a list of scientific laws named BbFVYKB7J1M-00001-00000303-00000596 after people eponymous laws for other BbFVYKB7J1M-00002-00000597-00001331 lists of eponyms C upon M topic BbFVYKB7J1M-00003-00001332-00002171 see also upon M fields of science list BbFVYKB7J1M-00004-00002172-00002381 of eponymous laws overlaps with this BbFVYKB7J1M-00005-00002382-00002602 list but includes non scientific laws BbFVYKB7J1M-00006-00002603-00002830 such as Murphy's Law and Moore's law BbFVYKB7J1M-00007-00002831-00003193 list of laws in science lists of BbFVYKB7J1M-00008-00003194-00003533 etymologies scientific constants named BbFVYKB7J1M-00009-00003534-00003863 after people scientific phenomena named BbFVYKB7J1M-00010-00003864-00004561 after people sticklers law of apana me BbFVYKB7J1M-00011-00004562-00005309 topic further reading Ballantine DWG BbFVYKB7J1M-00012-00005310-00005699 Lovett Dr 1980 a dictionary of named BbFVYKB7J1M-00013-00005700-00005900 effects and laws in chemistry physics BbFVYKB7J1M-00014-00005901-00006252 and mathematics 4th ed Chapman and Hall BbFVYKB7J1M-00015-00006253-00006908 ISBN 978 Oh 4 1 2 2 2 3 808 BcBgBeY86S0-00000-00000029-00000329 all right guys welcome back another day BcBgBeY86S0-00001-00000330-00000491 here in Dubai BcBgBeY86S0-00002-00000492-00000719 and we are staying in front of the binus BcBgBeY86S0-00003-00000720-00000989 gym which is I guess the most famous gym BcBgBeY86S0-00004-00000990-00001204 here in Dubai and we're gonna train some BcBgBeY86S0-00005-00001205-00001474 chests and arms and you know what guys I BcBgBeY86S0-00006-00001475-00001691 just entered here and I'm at one of the BcBgBeY86S0-00007-00001692-00001913 most famous guys in the bodybuilding BcBgBeY86S0-00008-00001914-00002255 industry and his name is Sergio Oliver BcBgBeY86S0-00009-00002256-00002681 I gotcha I'm gonna see if he's logo BcBgBeY86S0-00010-00002682-00002763 thank you BcBgBeY86S0-00011-00002764-00003870 [Music] BcBgBeY86S0-00012-00003871-00004277 guys all equipment you just saw is for BcBgBeY86S0-00013-00004278-00004535 chest I don't know what to train like BcBgBeY86S0-00014-00004536-00004841 the equipment is insane and they have BcBgBeY86S0-00015-00004842-00005159 like one two three four five six seven BcBgBeY86S0-00016-00005160-00005495 eight nine like nine different incline BcBgBeY86S0-00017-00005496-00005818 presses imagine and it's only for BcBgBeY86S0-00018-00005819-00005999 Incline we have flat bench we have flies BcBgBeY86S0-00019-00006000-00006161 we have pack decks BcBgBeY86S0-00020-00006162-00006352 that's gonna be crazy believe me it's BcBgBeY86S0-00021-00006353-00006556 gonna be a very very long workout today BcBgBeY86S0-00022-00006558-00006898 because I'm enjoying it guys BcBgBeY86S0-00023-00006900-00007120 there's another room BcBgBeY86S0-00024-00007122-00007367 I mean that's crazy right there but BcBgBeY86S0-00025-00007368-00007553 we're going to enter another room right BcBgBeY86S0-00026-00007554-00007733 now guys BcBgBeY86S0-00027-00007734-00007906 you know what I think this room right BcBgBeY86S0-00028-00007908-00008314 here is just for legs only for legs BcBgBeY86S0-00029-00008315-00008446 holy damn [__] BcBgBeY86S0-00030-00008447-00008914 [Music] BcBgBeY86S0-00031-00008915-00009274 I'm totally Blown Away we just entered BcBgBeY86S0-00032-00009275-00009473 the leg room and they're like four BcBgBeY86S0-00033-00009474-00009791 different BcBgBeY86S0-00034-00009792-00010085 quads like if you find a gym in Germany BcBgBeY86S0-00035-00010086-00010331 and there's one this is really special BcBgBeY86S0-00036-00010332-00010571 right here there's like [__] four BcBgBeY86S0-00037-00010572-00010756 different pendulum squads and you know BcBgBeY86S0-00038-00010757-00011035 what we found the third room like BcBgBeY86S0-00039-00011036-00011351 I'm I'm [__] crazy BcBgBeY86S0-00040-00011352-00011519 [Music] BcBgBeY86S0-00041-00011520-00011723 look at that guys we're just in the gym BcBgBeY86S0-00042-00011724-00012017 and I told you it's like absolutely BcBgBeY86S0-00043-00012018-00012263 normal that you get your fresh healthy BcBgBeY86S0-00044-00012264-00012563 food and look at that they have all the BcBgBeY86S0-00045-00012564-00012802 meals all the food ready you just go in BcBgBeY86S0-00046-00012803-00012988 you say you need that and that and that BcBgBeY86S0-00047-00012989-00013116 pick and choose BcBgBeY86S0-00048-00013118-00013491 everything's ready I love it is it BcBgBeY86S0-00049-00013493-00013793 [Music] BcBgBeY86S0-00050-00013794-00013984 foreign BcBgBeY86S0-00051-00013985-00016165 [Music] BcBgBeY86S0-00052-00016166-00016469 complicated right now we have so many BcBgBeY86S0-00053-00016470-00016715 machines like we have literally nine BcBgBeY86S0-00054-00016716-00016949 incline presses in the first room we BcBgBeY86S0-00055-00016950-00017189 have five flat bench we have declines BcBgBeY86S0-00056-00017190-00017525 and we have two more rooms so let's say BcBgBeY86S0-00057-00017526-00017836 we have like 30 40 different chest BcBgBeY86S0-00058-00017837-00018130 exercises and I don't know which one is BcBgBeY86S0-00059-00018131-00018430 the best and I don't have enough time to BcBgBeY86S0-00060-00018431-00018869 check out like every machine so BcBgBeY86S0-00061-00018870-00019289 I don't know maybe they have panata and BcBgBeY86S0-00062-00019290-00019529 you know guys I love Panacea so we're BcBgBeY86S0-00063-00019530-00019708 gonna start right here with the with the BcBgBeY86S0-00064-00019709-00020039 incline press it's a machine and then BcBgBeY86S0-00065-00020040-00020230 we're gonna have a look like what are we BcBgBeY86S0-00066-00020231-00020339 gonna do BcBgBeY86S0-00067-00020340-00020494 I want to enjoy this workout right now BcBgBeY86S0-00068-00020495-00020741 maybe I will BcBgBeY86S0-00069-00020742-00021041 have a little more rest between between BcBgBeY86S0-00070-00021042-00021233 exercises but BcBgBeY86S0-00071-00021234-00021497 I'm so excited guys you know that's like BcBgBeY86S0-00072-00021498-00021797 a dream to be here and I'm gonna enjoy BcBgBeY86S0-00073-00021798-00022000 it like 100 percent BcBgBeY86S0-00074-00022001-00022197 happens BcBgBeY86S0-00075-00022198-00022608 [Music] BcBgBeY86S0-00076-00022609-00022807 guys BcBgBeY86S0-00077-00022808-00023064 there's room number four BcBgBeY86S0-00078-00023065-00023514 let's go BcBgBeY86S0-00079-00023515-00023872 they have the outdoor gym BcBgBeY86S0-00080-00023873-00025048 how cool is that BcBgBeY86S0-00081-00025049-00026081 [Music] BcBgBeY86S0-00082-00026082-00026508 foreign BcBgBeY86S0-00083-00026508-00028002 [Music] BcBgBeY86S0-00084-00028002-00030112 [Music] BcBgBeY86S0-00085-00030113-00030496 I [__] love this machine BcBgBeY86S0-00086-00030497-00030833 I love the gym but if you're really BcBgBeY86S0-00087-00030833-00031108 bodybuilding excited guys that's too BcBgBeY86S0-00088-00031110-00031211 much BcBgBeY86S0-00089-00031212-00031531 like there's a that's the best equipment BcBgBeY86S0-00090-00031532-00031931 from different companies in one gym or BcBgBeY86S0-00091-00031932-00032158 better set in five gyms and five gyms BcBgBeY86S0-00092-00032160-00032320 are actually one gym BcBgBeY86S0-00093-00032322-00032683 it's so big so many people so it's like BcBgBeY86S0-00094-00032683-00032999 my brain is just overheated right now BcBgBeY86S0-00095-00033000-00033227 it's too much bodybuilding but I'm BcBgBeY86S0-00096-00033228-00033611 enjoying it it's crazy BcBgBeY86S0-00097-00033612-00033897 foreign BcBgBeY86S0-00099-00038366-00038747 thank you BcBgBeY86S0-00100-00038748-00039976 [Music] BcBgBeY86S0-00101-00039977-00040699 [Music] BcBgBeY86S0-00102-00040700-00040999 guys this is BcBgBeY86S0-00103-00041000-00041399 so strange but it feels so good I've BcBgBeY86S0-00104-00041400-00041657 never had a machine like that it's a BcBgBeY86S0-00105-00041658-00042077 tricep extension press BcBgBeY86S0-00106-00042078-00042268 difficult to explain but it's really BcBgBeY86S0-00107-00042269-00042352 nice BcBgBeY86S0-00108-00042353-00042846 good path BcBgBeY86S0-00109-00042847-00043583 [Music] BcBgBeY86S0-00110-00043584-00043961 [Music] BcBgBeY86S0-00111-00043962-00044130 okay BcBgBeY86S0-00112-00044131-00044465 this is BcBgBeY86S0-00113-00044466-00044640 chocolate cheesecake BcBgBeY86S0-00114-00044641-00045007 chocolate cheesecake are you kidding me BcBgBeY86S0-00115-00045008-00045418 we don't get it in Germany no oh we need BcBgBeY86S0-00116-00045419-00045671 to have a big word with a loop BcBgBeY86S0-00117-00045672-00045917 they hiding the good bars BcBgBeY86S0-00118-00045918-00046133 there's chocolate cheesecake coffee BcBgBeY86S0-00119-00046134-00046512 Delight peanut butter and Cherry heaven BcBgBeY86S0-00120-00046513-00046805 is great Cherry Heaven is great oh we BcBgBeY86S0-00121-00046806-00047021 have also the olympua it's caramel BcBgBeY86S0-00122-00047022-00047165 double chocolate and vanilla but this BcBgBeY86S0-00123-00047166-00047537 one guys BcBgBeY86S0-00124-00047538-00047783 I'm gonna talk to Olive guys we will BcBgBeY86S0-00125-00047784-00048030 have it soon in Germany press thumbs BcBgBeY86S0-00126-00048031-00049385 what's wrong with you BcBgBeY86S0-00127-00049386-00049817 okay thank you BcBgBeY86S0-00128-00049818-00050194 Sam is cramping so bad BcBgBeY86S0-00129-00050195-00050374 [Music] BcBgBeY86S0-00130-00050375-00050989 ly I got salt BcBgBeY86S0-00131-00050990-00051670 [Music] BcBgBeY86S0-00132-00051671-00051946 I'm gonna do that in four weeks next to BcBgBeY86S0-00133-00051947-00052079 this person BcBgBeY86S0-00134-00052079-00052270 all right guys that was chest day in BcBgBeY86S0-00135-00052271-00052559 arms at the binus one gym BcBgBeY86S0-00136-00052560-00052979 amazing I'm I'm blown away but guys I BcBgBeY86S0-00137-00052979-00053153 have a Lamborghini in my back I have BcBgBeY86S0-00138-00053154-00053369 Arnold in my back I have the binders in BcBgBeY86S0-00139-00053370-00053561 front of me so BcBgBeY86S0-00140-00053562-00053747 it seems to be a pretty good place hope BcBgBeY86S0-00141-00053748-00053879 you guys enjoyed the workout and guys BcBgBeY86S0-00142-00053879-00054035 don't forget to check out all the links BcBgBeY86S0-00143-00054036-00054203 in the description you can save a lot of BcBgBeY86S0-00144-00054204-00054521 money Olympics like everything I'm gonna BcBgBeY86S0-00145-00054522-00054742 jump off right now food is waiting Uber BcBgBeY86S0-00146-00054744-00055112 is waiting see you guys next time BfDkDmLx08E-00000-00000125-00001084 [Music] BfDkDmLx08E-00001-00001085-00002160 alright y'all so it's Christmas Eve and BfDkDmLx08E-00002-00002161-00002564 I'm downstairs I'm trying to keep my BfDkDmLx08E-00003-00002565-00003117 voice low because what it's on the 11:30 BfDkDmLx08E-00004-00003118-00003820 and I don't know if he is all the way BfDkDmLx08E-00005-00003821-00004586 sleep sleep so I'm not gonna talk I'm BfDkDmLx08E-00006-00004587-00004916 just gonna get everything out and set it BfDkDmLx08E-00007-00004917-00005249 up cuz I had to make sure whatever toys BfDkDmLx08E-00008-00005250-00005641 need batteries that I put that in there BfDkDmLx08E-00009-00005642-00006728 so I'm just going to speed it up like BfDkDmLx08E-00010-00006729-00007001 just go through it I might speed it up BfDkDmLx08E-00011-00007002-00007151 and I just might leave it in real time BfDkDmLx08E-00012-00007152-00007498 so anyway let me just go ahead and get BfDkDmLx08E-00013-00007500-00007787 everything out and see what I need to do BfDkDmLx08E-00014-00007788-00008224 and I'm gonna put some things upstairs BfDkDmLx08E-00015-00008225-00008513 for him in the end i'ma bring some BfDkDmLx08E-00016-00008514-00008813 things downstairs for him so it'll just BfDkDmLx08E-00017-00008814-00009224 be like all of this stuff you know what BfDkDmLx08E-00018-00009225-00009742 I mean so you think you'll see BfDkDmLx08E-00019-00009743-00012719 [Music] BfDkDmLx08E-00020-00012720-00013483 [Applause] BfDkDmLx08E-00021-00013484-00013572 [Applause] BfDkDmLx08E-00023-00021939-00022704 [Applause] BfDkDmLx08E-00024-00022705-00023792 [Applause] BfDkDmLx08E-00025-00023793-00024392 oh yeah I couldn't do that basketball BfDkDmLx08E-00026-00024393-00024778 court thing so it's over there BfDkDmLx08E-00027-00024779-00025292 I can't do it and I get the patience BfDkDmLx08E-00028-00025293-00025765 I'm Ted and I get patient so she's BfDkDmLx08E-00029-00025766-00026270 moving on to the next time just don't BfDkDmLx08E-00030-00026270-00026738 ask BfDkDmLx08E-00031-00026739-00027308 [Music] BfDkDmLx08E-00032-00027310-00027682 [Applause] BfDkDmLx08E-00034-00039992-00040755 [Applause] BfDkDmLx08E-00035-00040756-00040845 [Applause] BfDkDmLx08E-00037-00049211-00049976 [Applause] BfDkDmLx08E-00038-00049977-00050031 [Applause] BfDkDmLx08E-00040-00054582-00054954 [Applause] BfDkDmLx08E-00041-00054955-00057044 [Music] BfDkDmLx08E-00042-00057045-00057360 all right guys so I finally get BfDkDmLx08E-00043-00057361-00057801 everything put together that is a BfDkDmLx08E-00044-00057802-00058147 monster to put together for me it was BfDkDmLx08E-00045-00058148-00058575 anyway and then this little guy right BfDkDmLx08E-00046-00058576-00059016 here his tail was really hard to put BfDkDmLx08E-00047-00059017-00059792 yeah but we did it it's all for my baby BfDkDmLx08E-00048-00059793-00061007 and it's 3:15 in the morning okay BfDkDmLx08E-00049-00061008-00061368 all right yeah so I'll see you in the BfDkDmLx08E-00050-00061369-00061785 morning or later this morning with the BfDkDmLx08E-00051-00061786-00063042 baby BfDkDmLx08E-00052-00063044-00063062 [Music] BfDkDmLx08E-00053-00063063-00063616 [Applause] BfDkDmLx08E-00054-00063616-00065507 [Music] BfDkDmLx08E-00055-00065508-00065921 yeah it's Christmas BfDkDmLx08E-00056-00065922-00067273 [Music] BfDkDmLx08E-00057-00067274-00067743 Wow these around BfDkDmLx08E-00058-00067744-00068904 [Music] BfDkDmLx08E-00059-00068905-00069580 [Music] BfDkDmLx08E-00060-00069581-00070507 [Music] BfDkDmLx08E-00061-00070508-00070665 you BfDkDmLx08E-00062-00070666-00071244 [Applause] BfDkDmLx08E-00063-00071245-00074174 more close down ones mammoth thank you BfDkDmLx08E-00064-00074175-00075680 [Music] BfDkDmLx08E-00065-00075681-00076618 [Music] BfDkDmLx08E-00067-00079920-00080115 [Music] BfDkDmLx08E-00068-00080116-00082127 yeah the channels we do okay good yeah BfDkDmLx08E-00069-00082128-00082911 [Music] BfDkDmLx08E-00070-00082912-00083756 [Music] BfDkDmLx08E-00071-00083757-00085121 [Music] BfDkDmLx08E-00072-00085122-00085826 [Music] BfDkDmLx08E-00073-00085827-00086501 yeah now that's from miss Shelly and um BfDkDmLx08E-00074-00086502-00086882 Mike Mike that's not yours BfDkDmLx08E-00075-00086883-00087147 that's for mr. Lee and Mike Mike I just BfDkDmLx08E-00076-00087148-00087726 told you I wonder what this is BfDkDmLx08E-00077-00087727-00087950 [Music] BfDkDmLx08E-00078-00087951-00088160 [Applause] BfDkDmLx08E-00079-00088161-00089079 [Music] BfDkDmLx08E-00080-00089080-00090921 [Music] BfDkDmLx08E-00081-00090922-00092085 Oh BfDkDmLx08E-00082-00092086-00092748 oh yeah come on BfDkDmLx08E-00083-00092749-00092925 [Music] BfDkDmLx08E-00084-00092926-00093444 you're saying I want call my mommy BfDkDmLx08E-00085-00093445-00094381 [Music] BfDkDmLx08E-00086-00094382-00095484 so I've been to me that BfDkDmLx08E-00087-00095485-00096248 Oh mate Baddeley's yeah Santa put it on BfDkDmLx08E-00088-00096249-00097082 the charge all right we'll just hold on BfDkDmLx08E-00089-00097083-00097376 to that for a second I think somewhat BfDkDmLx08E-00090-00097377-00097943 left something over here and I think it BfDkDmLx08E-00091-00097944-00098314 goes in your car that car right there BfDkDmLx08E-00092-00098315-00098548 [Music] BfDkDmLx08E-00093-00098549-00098804 yeah I think we have to take the pits BfDkDmLx08E-00094-00098805-00100096 out of it take this out pull yeah okay BfDkDmLx08E-00095-00100097-00100832 [Music] BfDkDmLx08E-00096-00100833-00102399 that's turning on my awful yeah oh maybe BfDkDmLx08E-00097-00102400-00103002 this one gotta charge too but I just BfDkDmLx08E-00098-00103003-00104190 took it off the charge but I kept BfDkDmLx08E-00099-00104191-00104393 hearing I'm sound they're doing stuff BfDkDmLx08E-00100-00104394-00104545 downstairs BfDkDmLx08E-00101-00104546-00106427 [Music] BfDkDmLx08E-00102-00106428-00106778 [Music] BfDkDmLx08E-00103-00106779-00108242 Wow yeah like the bus right here what's BfDkDmLx08E-00104-00108243-00110083 what's a limit huh I don't know attached BfDkDmLx08E-00105-00110084-00111083 [Music] BfDkDmLx08E-00106-00111084-00112461 yeah oh my gosh yeah if that remote is BfDkDmLx08E-00107-00112463-00112969 for it to do remote control right that's BfDkDmLx08E-00108-00112970-00113524 for it to this should be it on and off BfDkDmLx08E-00109-00113525-00113663 from there BfDkDmLx08E-00110-00113664-00114834 [Music] BfDkDmLx08E-00111-00114835-00116589 [Music] BfDkDmLx08E-00112-00116590-00119220 oh yeah oh that's empty BfDkDmLx08E-00113-00119221-00120910 yeah that's empty that's empty that's a BfDkDmLx08E-00114-00120911-00121284 stage everything is under the tree BfDkDmLx08E-00115-00121285-00121861 [Music] BfDkDmLx08E-00116-00121863-00121949 [Applause] BfDkDmLx08E-00117-00121950-00122530 [Music] BfDkDmLx08E-00118-00122531-00122796 who BfDkDmLx08E-00119-00122797-00123316 [Music] BfDkDmLx08E-00120-00123317-00123452 [Music] BfDkDmLx08E-00121-00123453-00124456 soft you for your basketball intercept BfDkDmLx08E-00122-00124457-00124858 there's some BfDkDmLx08E-00123-00124859-00125157 [Music] BfDkDmLx08E-00124-00125158-00127685 [Applause] BfDkDmLx08E-00125-00127686-00128538 [Music] BfDkDmLx08E-00126-00128539-00129314 oh wow yeah BfDkDmLx08E-00127-00129315-00129626 neat those BfDkDmLx08E-00128-00129627-00131029 [Music] BfDkDmLx08E-00129-00131030-00131216 [Music] BfDkDmLx08E-00130-00131217-00131612 [Applause] BfDkDmLx08E-00131-00131613-00134399 [Music] BfDkDmLx08E-00132-00134400-00135261 [Music] BfDkDmLx08E-00133-00135262-00136183 baby all that starch okay don't go over BfDkDmLx08E-00134-00136184-00136529 that channel stuff down that's garbage BfDkDmLx08E-00135-00136530-00137920 [Music] BfDkDmLx08E-00136-00137921-00138933 [Music] BfDkDmLx08E-00137-00138934-00140705 [Music] BfDkDmLx08E-00138-00140706-00142926 [Music] BfDkDmLx08E-00139-00142927-00144414 [Music] BfDkDmLx08E-00140-00144415-00145708 [Music] BfDkDmLx08E-00142-00148866-00149672 [Music] BfDkDmLx08E-00143-00149673-00151333 okay BfDkDmLx08E-00144-00151334-00152247 [Music] BfDkDmLx08E-00145-00152248-00153307 [Music] BfDkDmLx08E-00146-00153308-00154033 [Music] BfDkDmLx08E-00147-00154034-00154827 [Music] BfDkDmLx08E-00148-00154828-00155281 [Music] BfDkDmLx08E-00150-00158317-00159110 [Music] BfDkDmLx08E-00151-00159111-00159978 [Music] BfDkDmLx08E-00152-00159979-00160756 [Music] BfDkDmLx08E-00153-00160757-00161395 [Music] BfDkDmLx08E-00154-00161396-00162703 I own Cameron on the camera what what is BfDkDmLx08E-00155-00162704-00162979 the makeup though I this bite are the BfDkDmLx08E-00156-00162980-00165341 Sun the makeup toy what are you BfDkDmLx08E-00157-00165342-00167465 [Music] BfDkDmLx08E-00158-00167466-00168500 wait going right now BfDkDmLx08E-00159-00168501-00169554 [Music] BfDkDmLx08E-00160-00169555-00170213 [Music] BfDkDmLx08E-00162-00174823-00177193 [Music] BfDkDmLx08E-00163-00177194-00177314 [Music] BfDkDmLx08E-00164-00177315-00178011 [Applause] BfDkDmLx08E-00165-00178012-00178407 [Applause] BfDkDmLx08E-00166-00178408-00178743 [Music] BfDkDmLx08E-00167-00178744-00180353 it's okay BfDkDmLx08E-00169-00189063-00190225 [Music] BfDkDmLx08E-00170-00190226-00190910 I'd spell to set them set face it BfDkDmLx08E-00172-00205864-00206327 you can do it just kind of put your body BfDkDmLx08E-00173-00206328-00206793 in BfDkDmLx08E-00174-00206794-00209139 [Music] BfDkDmLx08E-00175-00209140-00210135 [Applause] BfDkDmLx08E-00176-00210136-00210927 [Music] BfDkDmLx08E-00177-00210928-00212102 go forward like this look looking foot BfDkDmLx08E-00178-00212103-00213939 [Music] BfDkDmLx08E-00179-00213940-00214558 it Alice Lee tail what's up guys we BfDkDmLx08E-00180-00214559-00215596 literally just got in the house oh he BfDkDmLx08E-00181-00215596-00216521 get most of our citizens BfDkDmLx08E-00182-00216521-00216811 gently gently BfDkDmLx08E-00183-00216812-00217742 [Music] BfDkDmLx08E-00184-00217742-00217953 not today ciao BfDkDmLx08E-00185-00217954-00218130 all right so y'all know my original BfDkDmLx08E-00186-00218131-00218388 plans look yeah this is what I got no BfDkDmLx08E-00187-00218389-00218862 yeah this is what I wore you know see BfDkDmLx08E-00188-00218863-00219756 that y'all see what I will today but BfDkDmLx08E-00189-00219757-00220373 it's my love Santa Claus dress BfDkDmLx08E-00190-00220373-00221021 so that's what I walk today any hope BfDkDmLx08E-00191-00221021-00221821 y'all know my plans was to go to work BfDkDmLx08E-00192-00221823-00222405 come back here and get the house BfDkDmLx08E-00193-00222406-00222590 together cuz look at BfDkDmLx08E-00194-00222591-00222778 [Music] BfDkDmLx08E-00195-00222779-00223366 look at my beer it's not mate look at BfDkDmLx08E-00196-00223367-00223888 that Ajay's closed every will he get mo BfDkDmLx08E-00197-00223889-00224104 toys to add to the collection BfDkDmLx08E-00198-00224105-00224398 I ain't even showed you downstairs child BfDkDmLx08E-00199-00224398-00225039 look this it don't make no sense BfDkDmLx08E-00200-00225040-00225946 look at that look ok it's been like this BfDkDmLx08E-00201-00225946-00226963 all day cuz I ain't been here but the BfDkDmLx08E-00202-00226964-00227488 only reason then I'm not gonna take down BfDkDmLx08E-00203-00227489-00228169 this Christmas stuff you heard them BfDkDmLx08E-00204-00228169-00228939 that's the reason why cuz they know him BfDkDmLx08E-00205-00228940-00229669 [Music] BfDkDmLx08E-00206-00229669-00230548 so one mole day okay all right so one BfDkDmLx08E-00207-00230548-00230913 mole day and then it's coming down BfDkDmLx08E-00208-00230914-00231862 everything looking at on the boy that BfDkDmLx08E-00209-00231863-00232144 tree is coming down that tree downstairs BfDkDmLx08E-00210-00232144-00232513 is coming down I'll leave that one up BfDkDmLx08E-00211-00232514-00233028 there until the end of this month BfDkDmLx08E-00212-00233029-00233706 okay we got a deal yeah deal so I'm BfDkDmLx08E-00213-00233707-00234346 getting ready to UM yeah I'm gonna get BfDkDmLx08E-00214-00234346-00234700 him back when he get his mouth I'm gonna BfDkDmLx08E-00215-00234701-00235228 get my bath and imma let him stay up for BfDkDmLx08E-00216-00235229-00235710 a little while tonight past 9:30 I'll BfDkDmLx08E-00217-00235711-00235923 let him stay up to probably about I BfDkDmLx08E-00218-00235925-00236328 don't know maybe 10:00 10:30 something BfDkDmLx08E-00219-00236329-00236944 like that and then we just gone rest so BfDkDmLx08E-00220-00236944-00237212 good night guys I'll say good night BfDkDmLx08E-00221-00237213-00238041 [Music] BfDkDmLx08E-00222-00238042-00238284 all right BfDkDmLx08E-00223-00238285-00239142 I'm out stay fancy stay focused on God BfDkDmLx08E-00224-00239142-00239665 stay following your dreams BfDkDmLx08E-00225-00239666-00240316 I love the lane there stay following BfDkDmLx08E-00226-00240317-00240771 your dreams stay positive stay blessed BfDkDmLx08E-00227-00240771-00241090 very best to stay blessed BfDkDmLx08E-00228-00241091-00241690 that's right all right and stay in love BfDkDmLx08E-00229-00241691-00242641 with yourself what I'm gonna play with BfDkDmLx08E-00230-00242642-00242865 no toys boy BfDkDmLx08E-00231-00242866-00243085 good night go BfDkDmLx08E-00232-00243086-00243992 [Music] BfDkDmLx08E-00233-00243992-00244198 you BhEa6BoEMdE-00000-00000312-00000471 if you've ever used academic search BhEa6BoEMdE-00001-00000472-00000534 premier BhEa6BoEMdE-00002-00000535-00000711 then the main page for cinahl plus will BhEa6BoEMdE-00003-00000712-00000839 look very familiar BhEa6BoEMdE-00004-00000840-00000975 that's because they're made by the same BhEa6BoEMdE-00005-00000976-00001158 company ebsco BhEa6BoEMdE-00006-00001159-00001358 ebsco databases all share the same BhEa6BoEMdE-00007-00001359-00001558 functionality so if you're familiar with BhEa6BoEMdE-00008-00001559-00001679 academic search premier BhEa6BoEMdE-00009-00001680-00001879 you already know more or less how to use BhEa6BoEMdE-00010-00001880-00002102 cinahl the biggest difference here BhEa6BoEMdE-00011-00002103-00002231 is that some of the controls are BhEa6BoEMdE-00012-00002232-00002423 specific to nursing and health science BhEa6BoEMdE-00013-00002424-00002567 research BhEa6BoEMdE-00014-00002568-00002767 right now we are looking at the advanced BhEa6BoEMdE-00015-00002768-00002895 search page BhEa6BoEMdE-00016-00002896-00003031 we can tell that because of the three BhEa6BoEMdE-00017-00003032-00003199 search windows at the top with drop down BhEa6BoEMdE-00018-00003200-00003359 windows next to them BhEa6BoEMdE-00019-00003360-00003551 if we scroll down we can see that we're BhEa6BoEMdE-00020-00003552-00003711 given more options BhEa6BoEMdE-00021-00003711-00003911 many of these such as date or peer BhEa6BoEMdE-00022-00003911-00004095 review status or even patient age will BhEa6BoEMdE-00023-00004096-00004263 be present on the next page BhEa6BoEMdE-00024-00004264-00004406 but i do want to draw your attention to BhEa6BoEMdE-00025-00004407-00004638 a few of the other options BhEa6BoEMdE-00026-00004639-00004902 the first is the first author is a nurse BhEa6BoEMdE-00027-00004903-00005054 and any author is a nurse BhEa6BoEMdE-00028-00005055-00005263 check boxes these can limit your BhEa6BoEMdE-00029-00005264-00005438 searches specifically to papers and BhEa6BoEMdE-00030-00005439-00005615 resources which feature the nurse's BhEa6BoEMdE-00031-00005616-00005727 perspective BhEa6BoEMdE-00032-00005728-00006079 these can be very helpful BhEa6BoEMdE-00033-00006080-00006279 the second option is the geographic BhEa6BoEMdE-00034-00006280-00006559 subset menu directly below that BhEa6BoEMdE-00035-00006559-00006791 this allows you to select which part of BhEa6BoEMdE-00036-00006792-00006998 the world a paper comes from BhEa6BoEMdE-00037-00007000-00007175 if you are asked to use just papers from BhEa6BoEMdE-00038-00007176-00007303 the united states BhEa6BoEMdE-00039-00007304-00007583 this is an option to consider one thing BhEa6BoEMdE-00040-00007584-00007670 to point out BhEa6BoEMdE-00041-00007672-00007919 is that this option is not perfect for BhEa6BoEMdE-00042-00007920-00008070 one thing it will include any papers BhEa6BoEMdE-00043-00008072-00008231 published by journals published in the BhEa6BoEMdE-00044-00008232-00008287 u.s BhEa6BoEMdE-00045-00008288-00008423 regardless of where the research was BhEa6BoEMdE-00046-00008424-00008607 conducted still BhEa6BoEMdE-00047-00008608-00008871 it can help narrow down these results BhEa6BoEMdE-00048-00008872-00009087 i'm going to select usa in this menu BhEa6BoEMdE-00049-00009088-00009231 and then i'm going to go back up to the BhEa6BoEMdE-00050-00009232-00009631 search window to enter my keywords BhEa6BoEMdE-00051-00009632-00009823 i'm going to search for self-care and BhEa6BoEMdE-00052-00009824-00010342 nursing students BhEa6BoEMdE-00053-00010343-00010678 now we'll click search in this case BhEa6BoEMdE-00054-00010679-00010942 we get back 128 results which is a good BhEa6BoEMdE-00055-00010943-00011199 amount but i feel like we can do better BhEa6BoEMdE-00056-00011200-00011327 this is where i remember that we have BhEa6BoEMdE-00057-00011328-00011535 other databases devoted specifically to BhEa6BoEMdE-00058-00011536-00011767 psychiatry and mental health BhEa6BoEMdE-00059-00011768-00011910 although i'm looking into the behavior BhEa6BoEMdE-00060-00011911-00012103 of nursing students the topic of BhEa6BoEMdE-00061-00012104-00012295 self-care will definitely be discussed BhEa6BoEMdE-00062-00012296-00012342 more BhEa6BoEMdE-00063-00012343-00012623 on the apa psycinfo database therefore BhEa6BoEMdE-00064-00012624-00012799 it might be a good idea to look there as BhEa6BoEMdE-00065-00012800-00012910 well BhEa6BoEMdE-00066-00012911-00013046 remember in the last video when i BhEa6BoEMdE-00067-00013047-00013238 mentioned that cinahl and apa psycinfo BhEa6BoEMdE-00068-00013240-00013399 were made by the same company BhEa6BoEMdE-00069-00013400-00013630 well now that's going to come in handy BhEa6BoEMdE-00070-00013631-00013719 by clicking on BhEa6BoEMdE-00071-00013719-00014015 choose databases we're given a large BhEa6BoEMdE-00072-00014016-00014166 list of additional databases that we can BhEa6BoEMdE-00073-00014168-00014215 include BhEa6BoEMdE-00074-00014216-00014486 in our search all i need to do is click BhEa6BoEMdE-00075-00014487-00014663 here BhEa6BoEMdE-00076-00014663-00014838 and i'm going to select psycinfo and BhEa6BoEMdE-00077-00014840-00014975 psycarticles both BhEa6BoEMdE-00078-00014976-00015303 mental health databases BhEa6BoEMdE-00079-00015304-00015630 now i click ok and we're taken back to BhEa6BoEMdE-00080-00015631-00015783 that same first page BhEa6BoEMdE-00081-00015784-00015958 this also means that i've probably lost BhEa6BoEMdE-00082-00015959-00016175 my geographic subset so i'm going to go BhEa6BoEMdE-00083-00016176-00016215 down BhEa6BoEMdE-00084-00016216-00016615 and find it now i just need to click BhEa6BoEMdE-00085-00016616-00016703 search again BhEa6BoEMdE-00086-00016704-00017063 and we will get back 176 results BhEa6BoEMdE-00087-00017064-00017375 so we know we've added 50 not bad BhEa6BoEMdE-00088-00017376-00017615 but let's take a look at the top result BhEa6BoEMdE-00089-00017616-00017807 it's a study from iran BhEa6BoEMdE-00090-00017808-00017950 so we know that there are still some BhEa6BoEMdE-00091-00017951-00018079 international studies within these BhEa6BoEMdE-00092-00018080-00018207 results BhEa6BoEMdE-00093-00018208-00018319 the good thing is that we've already BhEa6BoEMdE-00094-00018320-00018535 narrowed down our results to us journals BhEa6BoEMdE-00095-00018536-00018711 so any studies conducted outside of this BhEa6BoEMdE-00096-00018712-00018894 country are likely to be mentioned BhEa6BoEMdE-00097-00018895-00019286 in the title if we scroll down BhEa6BoEMdE-00098-00019287-00019414 we can see that the rest of the results BhEa6BoEMdE-00099-00019415-00019591 in this page at least appear to be BhEa6BoEMdE-00100-00019592-00020055 domestic studies BhEa6BoEMdE-00101-00020056-00020263 still i don't exactly have time to read BhEa6BoEMdE-00102-00020264-00020407 through 176 BhEa6BoEMdE-00103-00020408-00020647 articles so let's take a look at how we BhEa6BoEMdE-00104-00020648-00020799 can reduce this number BhEa6BoEMdE-00105-00020800-00020975 we do that using the limiters to the BhEa6BoEMdE-00106-00020976-00021271 left of the results BhEa6BoEMdE-00107-00021272-00021414 let's imagine that we are looking for BhEa6BoEMdE-00108-00021415-00021607 peer-reviewed journal articles BhEa6BoEMdE-00109-00021608-00021758 there's a check box close to the top of BhEa6BoEMdE-00110-00021759-00021911 that section on the left BhEa6BoEMdE-00111-00021912-00022214 and if we select that the list BhEa6BoEMdE-00112-00022215-00022403 automatically updates and shows BhEa6BoEMdE-00113-00022404-00022735 143 results not a huge difference BhEa6BoEMdE-00114-00022736-00022886 but we've managed to omit some things BhEa6BoEMdE-00115-00022887-00023030 that we know we can't use from these BhEa6BoEMdE-00116-00023031-00023230 results BhEa6BoEMdE-00117-00023231-00023350 next we might think about the BhEa6BoEMdE-00118-00023351-00023550 publication dates of these items BhEa6BoEMdE-00119-00023551-00023719 we can see by this date slider on the BhEa6BoEMdE-00120-00023720-00023919 left that these articles go all the way BhEa6BoEMdE-00121-00023920-00024127 back to 1986 BhEa6BoEMdE-00122-00024128-00024271 it's likely that we're looking for more BhEa6BoEMdE-00123-00024272-00024463 recent literature so let's say we're BhEa6BoEMdE-00124-00024464-00024591 looking for articles published in the BhEa6BoEMdE-00125-00024592-00024758 last five years BhEa6BoEMdE-00126-00024759-00024975 we can use the date slider on the left BhEa6BoEMdE-00127-00024976-00025191 to do just that BhEa6BoEMdE-00128-00025192-00025391 once again the results auto update and BhEa6BoEMdE-00129-00025392-00025599 now we're down to 53. BhEa6BoEMdE-00130-00025600-00025822 this is good progress while it might BhEa6BoEMdE-00131-00025823-00025983 seem like a lot of articles BhEa6BoEMdE-00132-00025983-00026134 this is probably a good place to stop BhEa6BoEMdE-00133-00026135-00026302 and look through these results BhEa6BoEMdE-00134-00026304-00026487 we'll do that in the next video but BhEa6BoEMdE-00135-00026488-00026599 first i want to draw your attention to BhEa6BoEMdE-00136-00026600-00026735 the subject limiters below the BhEa6BoEMdE-00137-00026736-00027199 publication date section BhEa6BoEMdE-00138-00027200-00027399 if i have still had way too many results BhEa6BoEMdE-00139-00027400-00027574 and wanted to reduce them further BhEa6BoEMdE-00140-00027575-00027711 this would be the next place for me to BhEa6BoEMdE-00141-00027712-00027967 look viewing the subjects can be a huge BhEa6BoEMdE-00142-00027968-00028111 help if i'm trying to narrow down my BhEa6BoEMdE-00143-00028112-00028311 results or if i'm trying to get an idea BhEa6BoEMdE-00144-00028312-00028487 of which keywords or phrases BhEa6BoEMdE-00145-00028488-00029127 are best used to describe my topic C0SWqz4KpW4-00000-00000039-00000878 [Music] C0SWqz4KpW4-00001-00000880-00001223 welcome to wysis 2022 forum uh here in C0SWqz4KpW4-00002-00001224-00001454 geneva with me is gaussian lushcheck C0SWqz4KpW4-00003-00001455-00001607 who's from denmark you're the director C0SWqz4KpW4-00004-00001607-00001775 of the young reporters for the C0SWqz4KpW4-00005-00001776-00001887 environment which sounds like a C0SWqz4KpW4-00006-00001888-00002183 wonderful organization what do you do C0SWqz4KpW4-00007-00002184-00002431 hello nice meeting you and thank you for C0SWqz4KpW4-00008-00002432-00002687 invitation for this i'm working for the C0SWqz4KpW4-00009-00002688-00002918 foundation for environmental education C0SWqz4KpW4-00010-00002919-00003150 which is a non-governmental charity C0SWqz4KpW4-00011-00003151-00003375 organization working globally with all C0SWqz4KpW4-00012-00003376-00003631 the over 100 members C0SWqz4KpW4-00013-00003632-00003831 and we are working on sustainable C0SWqz4KpW4-00014-00003832-00004095 development educating C0SWqz4KpW4-00015-00004096-00004383 societies about this and inspiring for C0SWqz4KpW4-00016-00004384-00004702 actions we have also members C0SWqz4KpW4-00017-00004703-00004879 who are other non-governmental C0SWqz4KpW4-00018-00004880-00005118 organizations they are independent they C0SWqz4KpW4-00019-00005119-00005375 are implementing our programs and one of C0SWqz4KpW4-00020-00005376-00005511 the program C0SWqz4KpW4-00021-00005512-00005663 that is part of the foundation for C0SWqz4KpW4-00022-00005664-00005838 environmental education is young C0SWqz4KpW4-00023-00005839-00006047 reporters for the environment and i'm C0SWqz4KpW4-00024-00006048-00006238 coordinating this program C0SWqz4KpW4-00025-00006239-00006318 and C0SWqz4KpW4-00026-00006319-00006598 a wire is a program that is for students C0SWqz4KpW4-00027-00006600-00006959 from age 11 to 25 years old or wider as C0SWqz4KpW4-00028-00006959-00007070 well C0SWqz4KpW4-00029-00007072-00007287 who wants to express their thoughts C0SWqz4KpW4-00030-00007288-00007614 through um digital tools and prepare C0SWqz4KpW4-00031-00007615-00007910 articles photos and videos and other C0SWqz4KpW4-00032-00007911-00008095 stories about environmental issues that C0SWqz4KpW4-00033-00008095-00008367 bothers them talk about them critical C0SWqz4KpW4-00034-00008368-00008671 critically think and also C0SWqz4KpW4-00035-00008672-00008959 inspire others for actions and what we C0SWqz4KpW4-00036-00008960-00009119 do we also C0SWqz4KpW4-00037-00009120-00009295 try to work through constructive C0SWqz4KpW4-00038-00009296-00009446 journalism C0SWqz4KpW4-00039-00009447-00009806 so the students also present the C0SWqz4KpW4-00040-00009807-00010087 real picture of the story and they think C0SWqz4KpW4-00041-00010088-00010238 critically about that they show C0SWqz4KpW4-00042-00010239-00010510 different aspects they ask experts to C0SWqz4KpW4-00043-00010511-00010655 talk about it C0SWqz4KpW4-00044-00010656-00010855 they want to be inspired they want to C0SWqz4KpW4-00045-00010856-00011151 think that still we can do something and C0SWqz4KpW4-00046-00011152-00011423 through those voices of youth we want to C0SWqz4KpW4-00047-00011424-00011735 we want inspire the societies and tell C0SWqz4KpW4-00048-00011736-00011991 to them but still even with small steps C0SWqz4KpW4-00049-00011992-00012087 we can C0SWqz4KpW4-00050-00012088-00012255 change the world we can take some C0SWqz4KpW4-00051-00012256-00012646 actions and that have positive influence C0SWqz4KpW4-00052-00012647-00012774 on this C0SWqz4KpW4-00053-00012775-00012958 and if we work together we can really C0SWqz4KpW4-00054-00012959-00013222 make the impact and you you spoke there C0SWqz4KpW4-00055-00013223-00013407 about young people feeling overwhelmed C0SWqz4KpW4-00056-00013408-00013551 by all the things that are going on in C0SWqz4KpW4-00057-00013552-00013727 the world and one of the themes of which C0SWqz4KpW4-00058-00013728-00014063 is 2022 forum of course is is resilience C0SWqz4KpW4-00059-00014063-00014271 and well-being so C0SWqz4KpW4-00060-00014272-00014463 like you said able to help these people C0SWqz4KpW4-00061-00014463-00014719 make a positive action yes to cope with C0SWqz4KpW4-00062-00014719-00014951 everything yeah that's what we are C0SWqz4KpW4-00063-00014952-00015150 trying to do and also because the C0SWqz4KpW4-00064-00015151-00015422 program works globally we also trying to C0SWqz4KpW4-00065-00015423-00015638 connect you from different countries C0SWqz4KpW4-00066-00015640-00015879 through digital media and talk to each C0SWqz4KpW4-00067-00015880-00016094 other see the different perspective of C0SWqz4KpW4-00068-00016095-00016350 the same environmental problem C0SWqz4KpW4-00069-00016351-00016647 and look for solutions ask some experts C0SWqz4KpW4-00070-00016648-00016783 and try to C0SWqz4KpW4-00071-00016784-00016967 find if there is something that can be C0SWqz4KpW4-00072-00016968-00017047 done C0SWqz4KpW4-00073-00017048-00017303 what is the influence of C0SWqz4KpW4-00074-00017304-00017550 production that is happening with our C0SWqz4KpW4-00075-00017551-00017735 clothes through different countries when C0SWqz4KpW4-00076-00017736-00017958 what is the way of the beginning of the C0SWqz4KpW4-00077-00017959-00018207 production during the moment when when C0SWqz4KpW4-00078-00018208-00018607 they can be recycled or maybe reuse or C0SWqz4KpW4-00079-00018608-00018775 looking through the circular economy C0SWqz4KpW4-00080-00018776-00019039 processes and all these aspects C0SWqz4KpW4-00081-00019040-00019358 and also i'm here as well for the award C0SWqz4KpW4-00082-00019359-00019622 that we have received for the C0SWqz4KpW4-00083-00019623-00019894 wirey stays home challenge and this was C0SWqz4KpW4-00084-00019895-00020086 one of the activities that we invented C0SWqz4KpW4-00085-00020087-00020286 immediately when the pandemic started C0SWqz4KpW4-00086-00020287-00020503 and the students were in lockdowns in C0SWqz4KpW4-00087-00020504-00020622 houses C0SWqz4KpW4-00088-00020623-00020847 uh sometimes we really C0SWqz4KpW4-00089-00020848-00021158 started feeling depressed and like that C0SWqz4KpW4-00090-00021159-00021358 they don't have contacts with other C0SWqz4KpW4-00091-00021359-00021599 youth they don't know what to do C0SWqz4KpW4-00092-00021600-00021894 and we invented the activities for them C0SWqz4KpW4-00093-00021895-00022175 uh when they could uh inspire each other C0SWqz4KpW4-00094-00022176-00022407 talk about it through using uh social C0SWqz4KpW4-00095-00022408-00022711 media or other virtual platforms C0SWqz4KpW4-00096-00022712-00022886 so that C0SWqz4KpW4-00097-00022887-00023086 made a really really huge impact on C0SWqz4KpW4-00098-00023087-00023350 their activities we got hundreds of C0SWqz4KpW4-00099-00023351-00023463 youth C0SWqz4KpW4-00100-00023464-00023719 and thousands of youth involved globally C0SWqz4KpW4-00101-00023720-00023886 in these activities C0SWqz4KpW4-00102-00023887-00024135 and we realized as well that it was very C0SWqz4KpW4-00103-00024136-00024335 inspirational also for our members who C0SWqz4KpW4-00104-00024336-00024511 started doing similar activities on C0SWqz4KpW4-00105-00024512-00024807 national level and it it was built on a C0SWqz4KpW4-00106-00024808-00025119 cascade way uh so we think that it's uh C0SWqz4KpW4-00107-00025120-00025391 it is so important also to include youth C0SWqz4KpW4-00108-00025392-00025622 and give them opportunities also C0SWqz4KpW4-00109-00025623-00025999 to use different technologies different C0SWqz4KpW4-00110-00026000-00026158 opportunities C0SWqz4KpW4-00111-00026160-00026390 to find for themselves a niche when they C0SWqz4KpW4-00112-00026391-00026479 can C0SWqz4KpW4-00113-00026480-00026735 see themselves very useful and active C0SWqz4KpW4-00114-00026736-00026927 for the uh for C0SWqz4KpW4-00115-00026927-00027231 to talk about environmental issues uh to C0SWqz4KpW4-00116-00027232-00027407 see that they are hurt as well and C0SWqz4KpW4-00117-00027408-00027695 that's what our program is helping uh uh C0SWqz4KpW4-00118-00027695-00027967 to do and kind of inspire them with C0SWqz4KpW4-00119-00027968-00028151 activities C0SWqz4KpW4-00120-00028152-00028335 and feel that C0SWqz4KpW4-00121-00028336-00028518 they are the ones who can make change C0SWqz4KpW4-00122-00028519-00028727 and they are not the only one they are C0SWqz4KpW4-00123-00028727-00028983 the large network of youth globally it's C0SWqz4KpW4-00124-00028983-00029383 so clear how how how that program um has C0SWqz4KpW4-00125-00029383-00029639 uh has helped towards the sustainable C0SWqz4KpW4-00126-00029639-00029823 development goal on the environment and C0SWqz4KpW4-00127-00029824-00030031 you've been recognized for that gossia C0SWqz4KpW4-00128-00030032-00030207 thank you so much for joining us C0SWqz4KpW4-00129-00030208-00030563 thank you so much C3_eIEB_Lj4-00000-00000200-00000565 let's do this C3_eIEB_Lj4-00001-00000566-00001075 unlimited blowers C3_eIEB_Lj4-00002-00001076-00001462 free flow action C3_eIEB_Lj4-00003-00001463-00001772 entertainment too good to be true C3_eIEB_Lj4-00004-00001773-00001980 [Music] C3_eIEB_Lj4-00005-00001982-00002449 you can on all the Lunar New Year movies C3_eIEB_Lj4-00006-00002450-00002831 AXN movie Buffet January 21st till 23rd C3_eIEB_Lj4-00007-00002832-00003176 only on AXN C3X82VOmUau-00000-00000003-00000238 get ready amen so happy Sunday morning C3X82VOmUau-00001-00000239-00000461 to you Feliz Domingo : C3X82VOmUau-00002-00000462-00000728 bienvenidos welcome to new beginnings C3X82VOmUau-00003-00000729-00000968 church earth between here and Marfa C3X82VOmUau-00004-00000969-00001232 Texas bienvenidos and Elysium global C3X82VOmUau-00005-00001233-00001603 community of Marfa day us if repetition C3X82VOmUau-00006-00001604-00001798 is the relocation of thing understand me C3X82VOmUau-00007-00001798-00002066 Lord has always had something for you C3X82VOmUau-00008-00002067-00002324 but we gotta be willing to receive it C3X82VOmUau-00009-00002325-00002546 maybe he had something for them way back C3X82VOmUau-00010-00002547-00002798 then but you wouldn't receive it when C3X82VOmUau-00011-00002799-00003074 one week day they welcomed him as the C3X82VOmUau-00012-00003075-00003329 king and the next week they're getting C3X82VOmUau-00013-00003329-00003644 ready to crucify you know so he we C3X82VOmUau-00014-00003645-00003854 served the king of King and Lord of C3X82VOmUau-00015-00003854-00003893 lords C3X82VOmUau-00016-00003894-00004154 yes so praise God prepare yourselves to C3X82VOmUau-00017-00004155-00004381 receive we're going to continue with C3X82VOmUau-00018-00004382-00004636 this message of opening the new year C3X82VOmUau-00019-00004637-00005024 party for the penitent is revered all C3X82VOmUau-00020-00005025-00005227 those who visit are listed by REO or C3X82VOmUau-00021-00005228-00005609 watch it by video we encourage you to be C3X82VOmUau-00022-00005610-00005951 open for god bless you mean it loss C3X82VOmUau-00023-00005952-00006122 sustained escuchando corridor loss cast C3X82VOmUau-00024-00006123-00006425 and end up what really video provides C3X82VOmUau-00025-00006426-00006638 the recipe he wants to bless you C3X82VOmUau-00026-00006639-00006875 encourage you and change you doc UNMC C3X82VOmUau-00027-00006876-00007244 honey mark he come beyond amen they can C3X82VOmUau-00028-00007245-00007396 come you know saying he wants us to C3X82VOmUau-00029-00007397-00007639 change I mean don't be the same you know C3X82VOmUau-00030-00007640-00007795 when Sandy is doing the same thing over C3X82VOmUau-00031-00007797-00008071 and over and expecting different results C3X82VOmUau-00032-00008072-00008276 yes I mean we got to put that behind C3X82VOmUau-00033-00008277-00008609 that we got to say hey this year I want C3X82VOmUau-00034-00008610-00008842 to press it makes amen C3X82VOmUau-00035-00008843-00009046 you know we always talk about new year C3X82VOmUau-00036-00009047-00009248 and we are the new year we still the C3X82VOmUau-00037-00009249-00009664 first month of the year and we say all C3X82VOmUau-00038-00009665-00009874 these New Year's resolutions we're going C3X82VOmUau-00039-00009875-00010052 to do well let's make some commitments C3X82VOmUau-00040-00010053-00010352 to Jesus I think we promise to God and C3X82VOmUau-00041-00010353-00010508 keep those amen C3X82VOmUau-00042-00010509-00010742 be committed be submitted and be C3X82VOmUau-00043-00010743-00010991 obedient to what he has for us today and C3X82VOmUau-00044-00010992-00011141 you know what when you spend time with C3X82VOmUau-00045-00011142-00011492 you just get your orders of your C3X82VOmUau-00046-00011493-00011720 marching orders you kind of date on it C3X82VOmUau-00047-00011721-00011935 on a daily basis so you can go out into C3X82VOmUau-00048-00011936-00012124 the world and do what he's called us to C3X82VOmUau-00049-00012125-00012237 do and then C3X82VOmUau-00050-00012238-00012384 we can do all things through Christ who C3X82VOmUau-00051-00012385-00012651 strengthens us amen well I'm excited I'm C3X82VOmUau-00052-00012652-00012824 gonna read you can tell we got to be C3X82VOmUau-00053-00012825-00013032 talking and continuing with with passion C3X82VOmUau-00054-00013033-00013319 amen write your Bibles ready George so C3X82VOmUau-00055-00013320-00013572 is your God amen and say it like you C3X82VOmUau-00056-00013572-00014191 mean it Church I hear you say it this is C3X82VOmUau-00057-00014191-00015365 [Music] C3X82VOmUau-00058-00015366-00015774 my mind is alert and then my mind is C3X82VOmUau-00059-00015775-00016062 alert by - on him and what he has for me C3X82VOmUau-00060-00016063-00016275 I mean because that mind could be going C3X82VOmUau-00061-00016276-00016494 a hundred miles an hour with all these C3X82VOmUau-00062-00016495-00016719 priorities for the rest of the week the C3X82VOmUau-00063-00016720-00016928 rest of the year but you know what right C3X82VOmUau-00064-00016929-00017337 now we just go captivated and list it C3X82VOmUau-00065-00017338-00017525 and keep it focused on what God has for C3X82VOmUau-00066-00017526-00017787 us today I promise I'll keep you long C3X82VOmUau-00067-00017788-00018150 and then greatest God that's all right C3X82VOmUau-00068-00018151-00018225 do you know what C3X82VOmUau-00069-00018226-00018552 but then again Holy Spirit is always C3X82VOmUau-00070-00018553-00018806 welcome even yeah I could have a message C3X82VOmUau-00071-00018807-00019025 here for you but he could change it C3X82VOmUau-00072-00019026-00019365 and if I'm obedient I will change then C3X82VOmUau-00073-00019366-00019524 do what he wants me to do is kind about C3X82VOmUau-00074-00019525-00019677 you know am I trying to do anything for C3X82VOmUau-00075-00019678-00019880 myself it's about him but it's good for C3X82VOmUau-00076-00019881-00020064 the changes you know blesses you it's C3X82VOmUau-00077-00020065-00020124 not me C3X82VOmUau-00078-00020125-00020369 they mean so praise God open in the New C3X82VOmUau-00079-00020370-00020568 Year call to be a passionate believer C3X82VOmUau-00080-00020569-00020853 for you know many men so praise God C3X82VOmUau-00081-00020854-00021039 passion what's passion I'm glad you C3X82VOmUau-00082-00021040-00021356 asked me is having a powerful emotion C3X82VOmUau-00083-00021357-00021692 being enthusiastic excited zealous C3X82VOmUau-00084-00021693-00022167 fervent on fire and stirred up amen you C3X82VOmUau-00085-00022168-00022475 know it's okay don't talk about myself - C3X82VOmUau-00086-00022476-00023003 okay so he wants to encourage us you C3X82VOmUau-00087-00023004-00023375 watch the changes and you once - what C3X82VOmUau-00088-00023376-00023643 else changes he wants to change us and C3X82VOmUau-00089-00023644-00024168 bless us and encourage us so you know we C3X82VOmUau-00090-00024169-00024291 got to keep this fire going C3X82VOmUau-00091-00024292-00024572 he said stir yourself that's far going C3X82VOmUau-00092-00024573-00024927 be excited about me be passionate about C3X82VOmUau-00093-00024928-00025146 me and you know what people can see C3X82VOmUau-00094-00025147-00025401 there was that there's over C3X82VOmUau-00095-00025402-00025707 many times some people might never step C3X82VOmUau-00096-00025708-00025812 in this building C3X82VOmUau-00097-00025813-00026055 some people may never come to this C3X82VOmUau-00098-00026056-00026247 assembling of ourselves together or C3X82VOmUau-00099-00026248-00026685 church if you want to call but they'll C3X82VOmUau-00100-00026686-00026883 be there when you come by you're the C3X82VOmUau-00101-00026883-00027054 closest thing to a Bible they'll ever C3X82VOmUau-00102-00027055-00027282 see or the unitholders thing the Bible C3X82VOmUau-00103-00027283-00027539 they'll ever read then they were reading C3X82VOmUau-00104-00027541-00027783 you okay and they just waiting for that C3X82VOmUau-00105-00027783-00027966 one time for you to do something saying C3X82VOmUau-00106-00027967-00028224 hi I thought she was a Christian don't C3X82VOmUau-00107-00028225-00028395 give them that opportunity I don't C3X82VOmUau-00108-00028395-00028797 because even though even though you're C3X82VOmUau-00109-00028798-00029022 sowing seed you're sowing seed and C3X82VOmUau-00110-00029023-00029238 they're picking it up until the day C3X82VOmUau-00111-00029239-00029424 comes you know how God is you said C3X82VOmUau-00112-00029425-00029574 different people not only yourself but C3X82VOmUau-00113-00029575-00029852 he's using different people different C3X82VOmUau-00114-00029854-00030158 believers toward the sea C3X82VOmUau-00115-00030160-00030501 so seed and the water VC Damon and one C3X82VOmUau-00116-00030502-00030720 day he's going to give them in peace and C3X82VOmUau-00117-00030720-00030891 they're gonna come to Christ and says C3X82VOmUau-00118-00030892-00031143 you know what I just want to let you C3X82VOmUau-00119-00031144-00031449 know because of the human and your C3X82VOmUau-00120-00031450-00031644 behavior you walk and you talk about C3X82VOmUau-00121-00031645-00032183 Jesus they didn't give in you don't even C3X82VOmUau-00122-00032185-00032483 not know how many heroes who God had C3X82VOmUau-00123-00032485-00032808 gone on and not know what this was gonna C3X82VOmUau-00124-00032809-00032982 lead to but now we're still reading C3X82VOmUau-00125-00032983-00033132 their books were still reading about C3X82VOmUau-00126-00033133-00033428 their testimonies amen then how many C3X82VOmUau-00127-00033429-00033875 Christians came to Christ because of C3X82VOmUau-00128-00033876-00034149 their testimony of their walk with God C3X82VOmUau-00129-00034150-00034491 in it so you know what wherever you go C3X82VOmUau-00130-00034492-00034812 no the truth always be and I thank you C3X82VOmUau-00131-00034813-00034983 that the seed of stone today you're C3X82VOmUau-00132-00034984-00035118 gonna water it then you're going to C3X82VOmUau-00133-00035119-00035388 bring people around and they're gonna C3X82VOmUau-00134-00035389-00035622 grow and never the bloom and grow for C3X82VOmUau-00135-00035623-00035886 you okay so praise God just remember C3X82VOmUau-00136-00035887-00036180 that you are somebody going somewhere to C3X82VOmUau-00137-00036181-00036378 happening and then you're the good news C3X82VOmUau-00138-00036379-00036585 going some what happening and we do have C3X82VOmUau-00139-00036586-00036897 some of our text and I've given them to C3X82VOmUau-00140-00036898-00037143 you so you wrote them down one of them C3X82VOmUau-00141-00037144-00037422 is Philippians 3 12 and 14 says not that C3X82VOmUau-00142-00037423-00037779 I've already obtained all this or have C3X82VOmUau-00143-00037780-00038010 already arrived at my goal but which I C3X82VOmUau-00144-00038011-00038310 press on to take hold of that for which C3X82VOmUau-00145-00038311-00038580 Christ Jesus took hold of me says C3X82VOmUau-00146-00038581-00038661 brothers C3X82VOmUau-00147-00038662-00038862 I do not consider myself yet to have C3X82VOmUau-00148-00038863-00039075 taken hold of it but one thing I do C3X82VOmUau-00149-00039076-00039393 forgetting what is behind forgive me the C3X82VOmUau-00150-00039394-00039561 yesterday's for getting the cans the C3X82VOmUau-00151-00039562-00039873 problems and straining straining towards C3X82VOmUau-00152-00039874-00040134 what is a hit I press toward the goal to C3X82VOmUau-00153-00040135-00040434 win the prize for which God has called C3X82VOmUau-00154-00040435-00040785 me heavenward in Christ Jesus God's kind C3X82VOmUau-00155-00040786-00041100 of calling on you hey man amen don't let C3X82VOmUau-00156-00041101-00041283 nobody talk you out of this you have a C3X82VOmUau-00157-00041284-00041673 call and just Bible says you can do all C3X82VOmUau-00158-00041674-00041817 things through Christ we're not going to C3X82VOmUau-00159-00041818-00042201 go over although but I just just kind of C3X82VOmUau-00160-00042202-00042690 flip through Cartman just kind of go C3X82VOmUau-00161-00042691-00043281 through there we go keep going just show C3X82VOmUau-00162-00043282-00043572 a minute and I'm gonna pick up where we C3X82VOmUau-00163-00043573-00043950 left off when we made the story about C3X82VOmUau-00164-00043951-00044307 the for passivity believers they brought C3X82VOmUau-00165-00044308-00044598 their thread they've got this person C3X82VOmUau-00166-00044599-00044817 that needed Christ needed a touch of God C3X82VOmUau-00167-00044818-00045069 amen so you know what you as a part of C3X82VOmUau-00168-00045070-00045306 passionate person for God then people C3X82VOmUau-00169-00045307-00045498 know then people know that you are a C3X82VOmUau-00170-00045499-00045696 passionate person for God that you are C3X82VOmUau-00171-00045697-00045867 on fire for God and you don't your C3X82VOmUau-00172-00045868-00046184 behavior your passion is going to show C3X82VOmUau-00173-00046185-00046470 in fact them you know they invite you to C3X82VOmUau-00174-00046471-00046611 go ahead of you you want to go have some C3X82VOmUau-00175-00046612-00046812 drinks hey you want to go to bar with me C3X82VOmUau-00176-00046813-00047007 why don't you say hey you want to go to C3X82VOmUau-00177-00047008-00047322 church with me and you say hey I go to a C3X82VOmUau-00178-00047323-00047637 church that's on fire for God and I go C3X82VOmUau-00179-00047638-00047757 to a charge you know where they teach C3X82VOmUau-00180-00047758-00047982 the Word of God and that's what we need C3X82VOmUau-00181-00047983-00048195 we need we need the Word of God to set C3X82VOmUau-00182-00048196-00048378 us free in what it says you know the C3X82VOmUau-00183-00048379-00048708 truth it's going to set you free so if C3X82VOmUau-00184-00048709-00048870 they going to invite you up to go C3X82VOmUau-00185-00048871-00049002 bar-hopping why would you say hey you C3X82VOmUau-00186-00049003-00050158 know what I got the best you can C3X82VOmUau-00187-00050159-00050461 Henry so I'm glad he didn't set free so C3X82VOmUau-00188-00050462-00050728 this was somebody because therefore if C3X82VOmUau-00189-00050729-00050893 anyone is in Christ what she's a new C3X82VOmUau-00190-00050894-00051250 creation has come the old is gone the C3X82VOmUau-00191-00051251-00051487 new is here they meant so some of these C3X82VOmUau-00192-00051488-00051651 are watching somebody they're listening C3X82VOmUau-00193-00051652-00052051 you a new creature in Christ the old is C3X82VOmUau-00194-00052052-00052261 gone the new is here you know quit C3X82VOmUau-00195-00052262-00052554 hanging onto that stuff let it go again C3X82VOmUau-00196-00052554-00052870 let go over the past and let's press on C3X82VOmUau-00197-00052871-00053125 with new things in this I'll go up C3X82VOmUau-00198-00053126-00053391 yesterday yesterday is gone there is a C3X82VOmUau-00199-00053392-00053604 new thing so we're going to open it from C3X82VOmUau-00200-00053605-00054220 here be anxious productive opening a new C3X82VOmUau-00201-00054221-00054661 year with a bang opening a new year C3X82VOmUau-00202-00054662-00054913 exciting for Jesus amen hallelujah C3X82VOmUau-00203-00054914-00055128 praise God thank you lord C3X82VOmUau-00204-00055129-00055741 passionate passionate people abandon our C3X82VOmUau-00205-00055741-00055966 people who are consumed with fulfilling C3X82VOmUau-00206-00055966-00056296 what God has called him to do and I'm C3X82VOmUau-00207-00056297-00056442 letting you know right now you're called C3X82VOmUau-00208-00056444-00056821 you son remember he talks about the body C3X82VOmUau-00209-00056822-00056982 of Christ he talks about the physical C3X82VOmUau-00210-00056983-00057325 violence you are a part of the body of C3X82VOmUau-00211-00057326-00057591 Christ and you are a part of that you C3X82VOmUau-00212-00057592-00057844 have a physical body and every part of C3X82VOmUau-00213-00057845-00058120 your body has a function and it's been C3X82VOmUau-00214-00058121-00058390 called to do something so you've been C3X82VOmUau-00215-00058391-00058750 called to do something now your C3X82VOmUau-00216-00058751-00058948 relationship with him it's going to tell C3X82VOmUau-00217-00058949-00059140 you more or less which way you're gifted C3X82VOmUau-00218-00059141-00059359 but you know take your gift and use it C3X82VOmUau-00219-00059360-00059662 under him and yeah big or small it C3X82VOmUau-00220-00059663-00059829 doesn't matter just know that the world C3X82VOmUau-00221-00059830-00060109 or people dictate you know well that's C3X82VOmUau-00222-00060110-00060363 too small and you know what he looks C3X82VOmUau-00223-00060364-00060607 like the world we try to bring the world C3X82VOmUau-00224-00060608-00060859 into into the church and say well you C3X82VOmUau-00225-00060860-00061149 know if this is what you do in church C3X82VOmUau-00226-00061150-00061482 say yeah and guess what my dad is very C3X82VOmUau-00227-00061483-00061744 pleased with it I mean is it all you do C3X82VOmUau-00228-00061745-00061834 for God yes C3X82VOmUau-00229-00061835-00062335 so see yes don't get people or anything C3X82VOmUau-00230-00062336-00062539 or the enemy Kosar steal kill destroy C3X82VOmUau-00231-00062540-00062874 yeah God uses people the enemy uses C3X82VOmUau-00232-00062875-00063186 yeah hey man so you know what you put C3X82VOmUau-00233-00063187-00063356 those things away and say hey my god is C3X82VOmUau-00234-00063357-00063500 preaching while I'm doing some praise C3X82VOmUau-00235-00063501-00063662 God somebody tells you something else C3X82VOmUau-00236-00063663-00063873 just put it on the shelf and say let it C3X82VOmUau-00237-00063874-00063926 go C3X82VOmUau-00238-00063927-00064197 just another minute let it go yeah C3X82VOmUau-00239-00064198-00064521 passion is the motivation force that C3X82VOmUau-00240-00064522-00064785 caused us to stay on fire C3X82VOmUau-00241-00064786-00065054 don't let you find out you know if you C3X82VOmUau-00242-00065055-00065547 see you know find new can you know get C3X82VOmUau-00243-00065548-00065721 more burning here I gotta get some more C3X82VOmUau-00244-00065722-00066092 words it all back for Jesus amen C3X82VOmUau-00245-00066093-00066632 hey fire him don't let it go out stay on C3X82VOmUau-00246-00066633-00066713 fire C3X82VOmUau-00247-00066714-00066942 I've talked I think it was last week I C3X82VOmUau-00248-00066943-00067124 talked about Bilstein I just talked to C3X82VOmUau-00249-00067125-00067388 him he told me to tell you all hi he's C3X82VOmUau-00250-00067389-00067574 doing fine you know what he's 80 plus C3X82VOmUau-00251-00067575-00067821 now and as you went to what you doing me C3X82VOmUau-00252-00067822-00068034 so I'm still working I'm still going on C3X82VOmUau-00253-00068035-00068276 you know I'm still fired for god no C3X82VOmUau-00254-00068277-00068501 that's passion if you've seen him some C3X82VOmUau-00255-00068502-00068796 of us been around him he is passionate C3X82VOmUau-00256-00068797-00069044 they meant that we need to do this and C3X82VOmUau-00257-00069045-00069315 anything it's Amy's now and some of us C3X82VOmUau-00258-00069316-00069575 are a long ways from there but you know C3X82VOmUau-00259-00069576-00069857 what we gotta stay passionate now people C3X82VOmUau-00260-00069858-00070031 are going to remember if they you want C3X82VOmUau-00261-00070032-00070175 somebody to remember you by something C3X82VOmUau-00262-00070176-00070769 that woman that man of God forgot they C3X82VOmUau-00263-00070770-00071147 could do the same thing C3X82VOmUau-00264-00071148-00071344 amen C3X82VOmUau-00265-00071345-00071725 passion empowers us to overcome fears C3X82VOmUau-00266-00071726-00072086 passion encourages us to overcome C3X82VOmUau-00267-00072087-00073154 procrastination oh now I got my god or C3X82VOmUau-00268-00073155-00073523 you know years mmm that was C3X82VOmUau-00269-00073524-00073959 discouragement actually keeps us moving C3X82VOmUau-00270-00073960-00074030 towards C3X82VOmUau-00271-00074031-00074259 inspired moving forward in spite of how C3X82VOmUau-00272-00074260-00074507 many times we've been experienced C3X82VOmUau-00273-00074508-00074565 setbacks C3X82VOmUau-00274-00074566-00074748 how many setbacks have you've had you C3X82VOmUau-00275-00074749-00074991 know hey if you can knock down guess C3X82VOmUau-00276-00074992-00075157 what C3X82VOmUau-00277-00075158-00075466 and us Body of Christ help each other C3X82VOmUau-00278-00075467-00075706 you know what stead of saying you know C3X82VOmUau-00279-00075707-00076099 hey God can use me tomorrow you're out C3X82VOmUau-00280-00076100-00076391 you know the game's over you're done you C3X82VOmUau-00281-00076392-00076723 know that's not encouraging they say hey C3X82VOmUau-00282-00076724-00077092 you know thank you up you know dust C3X82VOmUau-00283-00077093-00077338 yourself off and get back in a race amen C3X82VOmUau-00284-00077339-00077585 let's remember that many people are just C3X82VOmUau-00285-00077586-00077942 giving up because Christians have told C3X82VOmUau-00286-00077943-00078082 them you know God can use you anymore C3X82VOmUau-00287-00078083-00078515 you've said it and it's over no no no no C3X82VOmUau-00288-00078516-00078781 it ain't over he put a calling on you C3X82VOmUau-00289-00078782-00079028 and he wants him to get up and not with C3X82VOmUau-00290-00079029-00079241 and then eating calls the great he calls C3X82VOmUau-00291-00079242-00079450 to the winners and champions for healing C3X82VOmUau-00292-00079451-00079501 then C3X82VOmUau-00293-00079502-00079813 so praise God remember that new passion C3X82VOmUau-00294-00079814-00080186 picks up picks us up no matter how many C3X82VOmUau-00295-00080187-00080561 times we get knocked down - a passion of C3X82VOmUau-00296-00080562-00080759 the heart gives us the courage to do C3X82VOmUau-00297-00080760-00081013 these amazing thanks for hearing it and C3X82VOmUau-00298-00081014-00081203 he's told us you can do all things C3X82VOmUau-00299-00081204-00081418 through Christ the reason why so many of C3X82VOmUau-00300-00081419-00081742 us and never see our dreams our vision C3X82VOmUau-00301-00081743-00082051 come up to reality is because a lack of C3X82VOmUau-00302-00082052-00082138 passion C3X82VOmUau-00303-00082139-00082639 you let your fire go C3X82VOmUau-00304-00082640-00082875 [Music] C3X82VOmUau-00305-00082876-00083143 we're gonna encourage one another say C3X82VOmUau-00306-00083144-00083341 yeah you know your fire is going up you C3X82VOmUau-00307-00083342-00083548 know you know so first I'll get that C3X82VOmUau-00308-00083549-00083683 fire going again fashioned a C3X82VOmUau-00309-00083684-00083899 four-quadrant aside cause the disciples C3X82VOmUau-00310-00083900-00084106 in the early church to turn the world C3X82VOmUau-00311-00084107-00084301 upside down so yeah if they do that C3X82VOmUau-00312-00084302-00084595 we're so can we yeah we just got to see C3X82VOmUau-00313-00084596-00084823 ourselves that we serve a mighty time C3X82VOmUau-00314-00084824-00085267 yeah amen he's bigger than any problems C3X82VOmUau-00315-00085268-00085498 you face you know they say mister was C3X82VOmUau-00316-00085499-00085714 going on with the country right now when C3X82VOmUau-00317-00085715-00085876 we just like that's been said we're C3X82VOmUau-00318-00085877-00086182 gonna pray about this he says if my C3X82VOmUau-00319-00086183-00086503 people know praying humble themselves C3X82VOmUau-00320-00086504-00086755 and pray and we have to humble ourselves C3X82VOmUau-00321-00086756-00087142 to price you can pray driving in your C3X82VOmUau-00322-00087143-00087367 car you can pray kneeling down be afraid C3X82VOmUau-00323-00087368-00087628 laying down but it's only if you pray C3X82VOmUau-00324-00087629-00087856 you know that people say hey you can all C3X82VOmUau-00325-00087857-00089193 be pray pray sit on the throne you know C3X82VOmUau-00326-00089194-00089533 book of Acts tell us what book acts 1:8 C3X82VOmUau-00327-00089534-00089758 says this but when the Holy Ghost has C3X82VOmUau-00328-00089759-00090154 come upon you you will receive power and C3X82VOmUau-00329-00090155-00090319 will kill you know about me C3X82VOmUau-00330-00090320-00090544 everywhere in Jerusalem throughout Judea C3X82VOmUau-00331-00090545-00090921 and Samaria to the ends of the earth C3X82VOmUau-00332-00090922-00091278 well we can say that the big babe you C3X82VOmUau-00333-00091279-00091869 you know Martha my procedure for Davis C3X82VOmUau-00334-00091870-00092215 whatever frame forward marathon don't C3X82VOmUau-00335-00092216-00092710 forget my place just go maybe they need C3X82VOmUau-00336-00092711-00093037 we need Jesus too they got passionate C3X82VOmUau-00337-00093038-00093286 they got both they got powerful after C3X82VOmUau-00338-00093287-00093484 they got full of the Holy Spirit how C3X82VOmUau-00339-00093485-00093919 much we need the Holy Spirit praise God C3X82VOmUau-00340-00093920-00094102 we need that power we need him right now C3X82VOmUau-00341-00094103-00094177 praise God C3X82VOmUau-00342-00094178-00094251 oh it's true C3X82VOmUau-00343-00094252-00094517 in our lives amen God showed himself C3X82VOmUau-00344-00094518-00094812 strong being in behalf of people who C3X82VOmUau-00345-00094813-00095577 demonstrated that God is able to show C3X82VOmUau-00346-00095578-00095826 himself through me then he says that we C3X82VOmUau-00347-00095827-00096141 are new creatures in Christ we are his C3X82VOmUau-00348-00096142-00096378 ambassadors his mouthpiece houses C3X82VOmUau-00349-00096379-00096645 weren't going to get out by us when is C3X82VOmUau-00350-00096646-00096954 Matthew you share his word again the C3X82VOmUau-00351-00096955-00097140 good news because there's a lot of bad C3X82VOmUau-00352-00097141-00097230 news out there C3X82VOmUau-00353-00097231-00097593 Joel 21 and 30 says this tell us tells C3X82VOmUau-00354-00097594-00097905 us he will do great things they show C3X82VOmUau-00355-00097906-00098061 wonders in behalf of those who are C3X82VOmUau-00356-00098062-00098316 passionate about serving him are you C3X82VOmUau-00357-00098317-00098514 passionate this question for you are you C3X82VOmUau-00358-00098515-00098796 passionate about serving him it's good C3X82VOmUau-00359-00098797-00099177 show I'm doing this on the hill I'm C3X82VOmUau-00360-00099178-00099552 gonna do it for myself I'm doing it C3X82VOmUau-00361-00099553-00099768 under him I'm serving yelled praise God C3X82VOmUau-00362-00099769-00100005 listen videos the only limitations that C3X82VOmUau-00363-00100006-00100218 we have are those that we create for C3X82VOmUau-00364-00100219-00100500 ourselves what we lose our passion for C3X82VOmUau-00365-00100501-00100725 what we're doing and what God has called C3X82VOmUau-00366-00100726-00102011 called us to do isaiah 43:18 and 19 says C3X82VOmUau-00367-00102012-00102315 passion is the greatest need in the C3X82VOmUau-00368-00102316-00102569 church today amen C3X82VOmUau-00369-00102570-00102753 you know there's four teams left in the C3X82VOmUau-00370-00102754-00103119 NFL playoffs right now and you know C3X82VOmUau-00371-00103120-00103307 those guys are passing it right now C3X82VOmUau-00372-00103308-00103530 they're passionate because they want to C3X82VOmUau-00373-00103531-00103827 make the next and the next rebel is C3X82VOmUau-00374-00103828-00104094 Super Bowl Super Bowl is you know what C3X82VOmUau-00375-00104095-00104349 they're heaven they want to get the C3X82VOmUau-00376-00104350-00104646 devil maybe they're passionate you don't C3X82VOmUau-00377-00104647-00104853 see any of these guys without passion C3X82VOmUau-00378-00104854-00105185 you know if I'm a teammate of someone C3X82VOmUau-00379-00105186-00105717 and I see lagging and holding back I'm C3X82VOmUau-00380-00105718-00105951 gonna walk up to them and encourage them C3X82VOmUau-00381-00105952-00106107 and say C3X82VOmUau-00382-00106108-00106521 you know what tea means it means team C3X82VOmUau-00383-00106522-00106921 together everyone achieves more C3X82VOmUau-00384-00106922-00107188 together everyone accomplishes more C3X82VOmUau-00385-00107189-00107460 you're part of this team get excited get C3X82VOmUau-00386-00107461-00107722 motivated passionate what you're doing C3X82VOmUau-00387-00107723-00107947 I think where's the weirdness together C3X82VOmUau-00388-00107948-00108135 you know you don't want to have to carry C3X82VOmUau-00389-00108136-00108379 loafers nobody else you carry come on C3X82VOmUau-00390-00108380-00108477 let's do it C3X82VOmUau-00391-00108478-00108919 hallelujah God tells us to his right in C3X82VOmUau-00392-00108920-00109246 the possible Isaiah there he was that he C3X82VOmUau-00393-00109247-00109683 wants to do a new thing yeah listen how C3X82VOmUau-00394-00109684-00109897 much you like to be a part of God's new C3X82VOmUau-00395-00109898-00110239 thing you're part of the body of Christ C3X82VOmUau-00396-00110240-00110530 you are a part of the body of Christ so C3X82VOmUau-00397-00110531-00110899 you are involved in doing this you're C3X82VOmUau-00398-00110900-00111214 still amen mark 16:15 and eighteen is C3X82VOmUau-00399-00111215-00111478 one of our slides you have a part of the C3X82VOmUau-00400-00111479-00111766 body of Christ he says go into the world C3X82VOmUau-00401-00111767-00112198 go into I'll do what the people are and C3X82VOmUau-00402-00112199-00112414 you do these things signs will follow C3X82VOmUau-00403-00112415-00112672 you you have authority they think like C3X82VOmUau-00404-00112673-00112833 here's a lot of people and they shall C3X82VOmUau-00405-00112834-00112884 recover C3X82VOmUau-00406-00112885-00113186 yeah and you know there's Devils he says C3X82VOmUau-00407-00113188-00113500 tests about the inside just play with C3X82VOmUau-00408-00113501-00113685 him that's right he says that's the man C3X82VOmUau-00409-00113686-00113985 hey cuz they don't want to go they want C3X82VOmUau-00410-00113986-00114175 to stay where they're at I mean this is C3X82VOmUau-00411-00114176-00114373 home for them do you know you gotta C3X82VOmUau-00412-00114374-00114616 clean it out and say hey you got here C3X82VOmUau-00413-00114617-00114952 sounds exciting there he wants us to be C3X82VOmUau-00414-00114953-00115264 right in the middle we're gonna say men C3X82VOmUau-00415-00115265-00115576 he wants us to be participative yeah and C3X82VOmUau-00416-00115577-00115771 then during this team and we want you to C3X82VOmUau-00417-00115772-00116020 be a participator not a spectator and C3X82VOmUau-00418-00116021-00116419 you know what if I want a sidelines I'm C3X82VOmUau-00419-00116420-00116722 gonna be encouraging my team and I'm C3X82VOmUau-00420-00116723-00116863 going to be encouraging my team to be C3X82VOmUau-00421-00116864-00117103 the best yeah that's just a private C3X82VOmUau-00422-00117104-00117382 ought to be it may not be a spectator C3X82VOmUau-00423-00117383-00117688 what a participator yeah and then if you C3X82VOmUau-00424-00117689-00117858 a spectator you want to tend to be C3X82VOmUau-00425-00117859-00118185 expected and you tend to judge and C3X82VOmUau-00426-00118186-00118378 you're not called and do those things he C3X82VOmUau-00427-00118379-00118567 wants us to be busy in the body of C3X82VOmUau-00428-00118568-00118631 Christ C3X82VOmUau-00429-00118632-00118874 and you know our physical body has many C3X82VOmUau-00430-00118875-00119204 parts and they're all participating and C3X82VOmUau-00431-00119205-00119480 there are participating communities as C3X82VOmUau-00432-00119481-00119657 the body of Christ we need to do the C3X82VOmUau-00433-00119658-00119855 same thing we all need to participate C3X82VOmUau-00434-00119856-00120263 yes but we all need to work in that's C3X82VOmUau-00435-00120264-00120460 divine your price working together I'm C3X82VOmUau-00436-00120461-00120709 persuaded that only the passionate will C3X82VOmUau-00437-00120710-00120883 have a role to play C3X82VOmUau-00438-00120884-00121226 amen so don't be that that it's your C3X82VOmUau-00439-00121227-00121466 choice you have a choice but you decide C3X82VOmUau-00440-00121467-00121838 this new year the end or what I'm gonna C3X82VOmUau-00441-00121839-00122110 be in this team you know when you're in C3X82VOmUau-00442-00122111-00122291 Jesus team you're on the winning side C3X82VOmUau-00443-00122292-00122732 yeah so he wants you to participate so C3X82VOmUau-00444-00122733-00122918 praise God when you put when you're C3X82VOmUau-00445-00122919-00123211 passionate and you participate keep on C3X82VOmUau-00446-00123213-00123473 the watch and you know I can go where C3X82VOmUau-00447-00123474-00123740 you go well we need these four walls you C3X82VOmUau-00448-00123741-00123929 go to different areas well that's your C3X82VOmUau-00449-00123930-00124174 mission field that's what God wants you C3X82VOmUau-00450-00124175-00124502 and you they see that you don't fire C3X82VOmUau-00451-00124503-00125085 your passion you had this passion for C3X82VOmUau-00452-00125086-00125409 [Music] C3X82VOmUau-00453-00125410-00125659 relationship knowing your God and know C3X82VOmUau-00454-00125660-00125978 who you are anything they mean when you C3X82VOmUau-00455-00125979-00126203 know these things you want to share it's C3X82VOmUau-00456-00126204-00126440 not about you it's about sharing them in C3X82VOmUau-00457-00126441-00126725 how can we be sure when I left down low C3X82VOmUau-00458-00126726-00126941 keep yourself passionate for God keep C3X82VOmUau-00459-00126942-00127294 yourself stirred up keep the fire going C3X82VOmUau-00460-00127295-00128828 hot wooden factory people at a can of C3X82VOmUau-00461-00128829-00129184 coke have in common yeah well you stir C3X82VOmUau-00462-00129185-00129620 them up and it's gonna come out whatever C3X82VOmUau-00463-00129621-00129857 seniors go around and you get passionate C3X82VOmUau-00464-00129858-00130133 by God and you get that Stern yourself C3X82VOmUau-00465-00130133-00130367 up what's in yours going to come out C3X82VOmUau-00466-00130368-00130604 so we've got to get the word then C3X82VOmUau-00467-00130605-00130786 through ourselves with the Word of God C3X82VOmUau-00468-00130788-00131063 and when you fill yourself with the Word C3X82VOmUau-00469-00131064-00131093 of God C3X82VOmUau-00470-00131094-00131330 what else can come out of it but the C3X82VOmUau-00471-00131331-00131510 Word of God is inside of your innermost C3X82VOmUau-00472-00131511-00131822 being shall flow rivers of men living C3X82VOmUau-00473-00131823-00132068 water the word is live the word is alive C3X82VOmUau-00474-00132069-00132323 amen when you start your self up the C3X82VOmUau-00475-00132324-00132506 water is going to come out that word is C3X82VOmUau-00476-00132507-00132848 going to come out amen yeah so you shake C3X82VOmUau-00477-00132849-00133025 that cookie and you open it up and you C3X82VOmUau-00478-00133026-00134630 see anything just come out and you say C3X82VOmUau-00479-00134631-00134852 God used me so guess what he's gonna get C3X82VOmUau-00480-00134853-00135395 you make yourself available he's looking C3X82VOmUau-00481-00135396-00135683 for available people he's not looking C3X82VOmUau-00482-00135684-00135950 for perfect people if you go back and C3X82VOmUau-00483-00135951-00136151 open this Bible and you read none of C3X82VOmUau-00484-00136152-00136483 these people that God used we're perfect C3X82VOmUau-00485-00136484-00136799 so don't let religion don't let people C3X82VOmUau-00486-00136800-00137093 anyone or so so tell you you know you're C3X82VOmUau-00487-00137094-00137264 not good done and you're not perfect C3X82VOmUau-00488-00137265-00137546 enough for God to use you is that right C3X82VOmUau-00489-00137547-00137879 do you know what the word says yes but C3X82VOmUau-00490-00137880-00138218 guess what he wants to use you go into C3X82VOmUau-00491-00138219-00138257 the world C3X82VOmUau-00492-00138258-00138467 he didn't say perfect people go into the C3X82VOmUau-00493-00138468-00138860 world and do this for me no he says just C3X82VOmUau-00494-00138861-00139118 going to work he's talking to people C3X82VOmUau-00495-00139119-00139373 he's talking to us and there's a lot of C3X82VOmUau-00496-00139374-00139694 sinners out there yes first God you C3X82VOmUau-00497-00139695-00140084 don't hate sinners he hates sin yeah the C3X82VOmUau-00498-00140085-00140507 minute so remember they're passionate C3X82VOmUau-00499-00140508-00140771 for coffee cause Peter and John to C3X82VOmUau-00500-00140772-00141032 disregard what religion leaders is C3X82VOmUau-00501-00141033-00141275 talking about you know and they went out C3X82VOmUau-00502-00141276-00141650 anyway and preach about Jesus some C3X82VOmUau-00503-00141651-00142166 people here well their passion caused C3X82VOmUau-00504-00142167-00142415 him to ignore the threads and have no C3X82VOmUau-00505-00142416-00142682 fear their passion gave them the whole C3X82VOmUau-00506-00142683-00143033 Ebola is to declare what X 120 says he C3X82VOmUau-00507-00143034-00143258 says we cannot stop telling the C3X82VOmUau-00508-00143259-00143519 wonderful things yes that we've seen and C3X82VOmUau-00509-00143520-00143807 heard what about your testimony you know C3X82VOmUau-00510-00143808-00144023 the testimony is awesome they overcame C3X82VOmUau-00511-00144024-00144265 by the blood of the Lamb and the word of C3X82VOmUau-00512-00144266-00144391 the testimony C3X82VOmUau-00513-00144392-00144650 so you have something in you that God C3X82VOmUau-00514-00144651-00144911 wants to use and it's not for unit home C3X82VOmUau-00515-00144912-00145238 this room you know let out a mean when C3X82VOmUau-00516-00145239-00145598 he says let it out let it out amen C3X82VOmUau-00517-00145599-00145765 he says the wonderful things you've seen C3X82VOmUau-00518-00145766-00146087 guess what you got the good news in you C3X82VOmUau-00519-00146088-00146519 and you want to share it with the bad C3X82VOmUau-00520-00146520-00146645 news out there in the world C3X82VOmUau-00521-00146646-00146894 amen because that's all people know C3X82VOmUau-00522-00146895-00147166 until they come to the good news and C3X82VOmUau-00523-00147167-00147364 recognize Jesus as their Lord and Savior C3X82VOmUau-00524-00147365-00147725 and that passion would not allow them to C3X82VOmUau-00525-00147726-00148184 be cited you know the truth and somebody C3X82VOmUau-00526-00148185-00148519 say it so you won't be silent and then C3X82VOmUau-00527-00148520-00148741 concept would that allow them to cower C3X82VOmUau-00528-00148742-00149075 down and hire passion cost them to be C3X82VOmUau-00529-00149076-00149306 bolder pastor that's what inspired them C3X82VOmUau-00530-00149307-00149677 to say we obey God rather than me so you C3X82VOmUau-00531-00149678-00150158 want to be God please please and passion C3X82VOmUau-00532-00150159-00150352 will not allow them to seek comfort or C3X82VOmUau-00533-00150353-00150691 an easy song you know we want to always C3X82VOmUau-00534-00150692-00150932 just stay in this comfy song you know C3X82VOmUau-00535-00150933-00151526 and that's what you call we just want to C3X82VOmUau-00536-00151527-00151826 straddle the fence or God says either be C3X82VOmUau-00537-00151827-00152069 hot or cold he says but don't do that C3X82VOmUau-00538-00152070-00152263 lukewarm stuff you know we just want to C3X82VOmUau-00539-00152264-00152582 be part time Christians Oh y'all my C3X82VOmUau-00540-00152583-00152774 part-time Christian home on Sundays you C3X82VOmUau-00541-00152775-00153194 know or whatever that change would call C3X82VOmUau-00542-00153195-00153413 it what got them through the hard time C3X82VOmUau-00543-00153414-00153713 special kept them going when others went C3X82VOmUau-00544-00153714-00153976 by the wayside passing the people live C3X82VOmUau-00545-00153977-00154223 committed vibes they practice their C3X82VOmUau-00546-00154224-00154547 faith with joy and enthusiasm amen C3X82VOmUau-00547-00154548-00154825 the Bible says the joy of annuities are C3X82VOmUau-00548-00154826-00155081 so guess what get to it C3X82VOmUau-00549-00155082-00155363 no sad you know get that frown off your C3X82VOmUau-00550-00155364-00155603 face again C3X82VOmUau-00551-00155604-00155836 God is calling you today to be a C3X82VOmUau-00552-00155837-00156019 passionate follower of passionately C3X82VOmUau-00553-00156020-00156279 before him C3X82VOmUau-00554-00156280-00156556 so again start up give stir it up and C3X82VOmUau-00555-00156557-00156831 stay stirred up praise God C3X82VOmUau-00556-00156832-00157340 yeah stay straight up keep it going C3X82VOmUau-00557-00157341-00157462 hallelujah C3X82VOmUau-00558-00157463-00157849 it says that cook wants to run over amen C3X82VOmUau-00559-00157850-00158107 we can't keep it down you cook wash to C3X82VOmUau-00560-00158108-00159373 run over it keeps it'll come up what C3X82VOmUau-00561-00159374-00159651 else standing there you're praising C3X82VOmUau-00562-00159652-00159886 worship I said okay I want to say what C3X82VOmUau-00563-00159887-00160266 you want me to say you know your parish C3X82VOmUau-00564-00160267-00160468 that's when you see somebody and you're C3X82VOmUau-00565-00160469-00160845 going somewhere adore so I say help me C3X82VOmUau-00566-00160846-00161226 don't be worried you want me to say hey C3X82VOmUau-00567-00161227-00161419 that's where the people have everything C3X82VOmUau-00568-00161420-00161628 needs to accomplish what God has called C3X82VOmUau-00569-00161629-00161928 me to do yes it's already in you so know C3X82VOmUau-00570-00161929-00162121 these things we've gone through somebody C3X82VOmUau-00571-00162122-00162460 only you can do the stirring up only you C3X82VOmUau-00572-00162461-00162912 who can do the firing up on fire says C3X82VOmUau-00573-00162913-00163210 Jesus is in you and if he's done C3X82VOmUau-00574-00163211-00163423 now's the time this is the year we're C3X82VOmUau-00575-00163424-00163515 starting this year C3X82VOmUau-00576-00163516-00163854 why not ask Jesus to come into your life C3X82VOmUau-00577-00163855-00164098 being a motivator now again that's all C3X82VOmUau-00578-00164099-00164163 it takes C3X82VOmUau-00579-00164164-00164521 amen Jesus is in you love is in you C3X82VOmUau-00580-00164522-00164778 faith is in you and the power the C3X82VOmUau-00581-00164779-00165019 authority of God is in you the most C3X82VOmUau-00582-00165020-00165327 powerful name - spencer's Jesus most C3X82VOmUau-00583-00165328-00165801 powerful name in the world there is it's C3X82VOmUau-00584-00165802-00166012 up to you or me get stirred up as face C3X82VOmUau-00585-00166013-00166403 torn up stay on fire for God passionate C3X82VOmUau-00586-00166404-00166645 when you state that actually that you C3X82VOmUau-00587-00166646-00166878 can do all things through Christ you C3X82VOmUau-00588-00166879-00167139 don't want to stay sit on the sidelines C3X82VOmUau-00589-00167140-00167283 like most C3X82VOmUau-00590-00167284-00167565 all right you're not like most C3X82VOmUau-00591-00167566-00167916 Christians you don't just want to sit C3X82VOmUau-00592-00167917-00168226 and be comfy and be little or you don't C3X82VOmUau-00593-00168227-00168409 want to be let me see what I wrote here C3X82VOmUau-00594-00168410-00168739 part-time Christians no part-time C3X82VOmUau-00595-00168740-00169060 Christians don't match to them part-time C3X82VOmUau-00596-00169061-00169341 Christians is no match to a full-time C3X82VOmUau-00597-00169342-00169612 work you mean there's a full-time world C3X82VOmUau-00598-00169613-00169807 happening out there and a part-time C3X82VOmUau-00599-00169808-00170068 Christmas is no match for you know what C3X82VOmUau-00600-00170069-00170308 you go out there and they'll eat you up C3X82VOmUau-00601-00170309-00170590 in a second don't have you in a second C3X82VOmUau-00602-00170591-00170841 and then they're no match for this world C3X82VOmUau-00603-00170842-00171190 without Jesus all right so you fill C3X82VOmUau-00604-00171191-00171424 yourself up get yourself ready to start C3X82VOmUau-00605-00171425-00171787 up before you hit the world again now C3X82VOmUau-00606-00171788-00172165 I'm really Kate you've got to write when C3X82VOmUau-00607-00172166-00172378 you got the writ in you and you looking C3X82VOmUau-00608-00172379-00173008 for some bills my decision is made up C3X82VOmUau-00609-00173009-00173293 you need to make yours so I choose not C3X82VOmUau-00610-00173294-00173536 to be average I choose not to be part C3X82VOmUau-00611-00173537-00173938 time but I want to be a full time make a C3X82VOmUau-00612-00173939-00174211 change as we start this new year make C3X82VOmUau-00613-00174212-00174472 you make your decision on a daily basis C3X82VOmUau-00614-00174473-00174889 before you leave and go out and you know C3X82VOmUau-00615-00174890-00175099 I just don't want to be average I just C3X82VOmUau-00616-00175100-00175353 don't want to be one time I just don't C3X82VOmUau-00617-00175354-00175513 want to blend in C3X82VOmUau-00618-00175514-00175941 I want to be I want to stand down he's C3X82VOmUau-00619-00175942-00176176 better the car she's the man of God how C3X82VOmUau-00620-00176177-00176650 do you know just watch just listen amen C3X82VOmUau-00621-00176651-00177187 so remember that I choose to keep myself C3X82VOmUau-00622-00177188-00177390 passionate I choose to keep myself C3X82VOmUau-00623-00177391-00177625 stirred up for Jesus yeah I choose to C3X82VOmUau-00624-00177626-00177895 say all the partners they mean nobody C3X82VOmUau-00625-00177896-00178087 has to decide that for you except C3X82VOmUau-00626-00178088-00178336 yourself you know what when we come and C3X82VOmUau-00627-00178337-00178627 when your seminars comes together is we C3X82VOmUau-00628-00178628-00179200 can encourage I see so much happening C3X82VOmUau-00629-00179201-00179638 but you know C3X82VOmUau-00630-00179639-00179824 don't dip those things bring you know C3X82VOmUau-00631-00179825-00180016 cast all those things on other words we C3X82VOmUau-00632-00180017-00180202 encouraging one another you know when we C3X82VOmUau-00633-00180203-00180412 come together some of us are all C3X82VOmUau-00634-00180413-00180695 different demos of our Christian walk C3X82VOmUau-00635-00180696-00180935 yeah don't mean we got to put each other C3X82VOmUau-00636-00180936-00181462 down just try to encourage using you C3X82VOmUau-00637-00181463-00181769 guys blessing with you you know it's not C3X82VOmUau-00638-00181770-00182304 time to push down it's time to pull we C3X82VOmUau-00639-00182305-00182551 remind each other we encourage one C3X82VOmUau-00640-00182552-00182786 another they meant for these things to C3X82VOmUau-00641-00182787-00182991 happen instead of just coming and C3X82VOmUau-00642-00182992-00183224 competing against each other well how C3X82VOmUau-00643-00183225-00183561 much how many have you got to question C3X82VOmUau-00644-00183562-00183850 how many have you whatever you do for C3X82VOmUau-00645-00183851-00184256 Jesus's we we're here to complete one C3X82VOmUau-00646-00184257-00184496 another yeah not compete with each other C3X82VOmUau-00647-00184497-00185204 yeah so he's done it all with his C3X82VOmUau-00648-00185205-00186776 [Music] C3X82VOmUau-00649-00186777-00187093 [Music] C3X82VOmUau-00650-00187094-00187629 presence with me in the name of Jesus I C3X82VOmUau-00651-00187630-00188326 turn up the gifts I'm not going to wait C3X82VOmUau-00652-00188327-00188901 I feel stirred up stepping out in faith C3X82VOmUau-00653-00188902-00189150 and I'm doing this compassionate I mean C3X82VOmUau-00654-00189151-00189513 with passing and I'm serving him with C3X82VOmUau-00655-00189514-00190956 passion and I'm keep yourself passionate C3X82VOmUau-00656-00190957-00191247 and serving and obeying him and then he C3X82VOmUau-00657-00191248-00192348 wants to see he wants to see you I want C3X82VOmUau-00658-00192349-00192729 to read this to you I've done it in a C3X82VOmUau-00659-00192730-00192900 different translation but if you want to C3X82VOmUau-00660-00192901-00193386 follow you could turn this off 100 you C3X82VOmUau-00661-00193387-00193593 can turn this off 100 but I want to read C3X82VOmUau-00662-00193594-00193749 it to you thank you C3X82VOmUau-00663-00193750-00193977 that's good right there so many things C3X82VOmUau-00664-00193978-00194211 that we've been talking about some of C3X82VOmUau-00665-00194212-00194393 these scriptures would be talking about C3X82VOmUau-00666-00194394-00194634 see Christ the kingdom of God is right C3X82VOmUau-00667-00194635-00194790 all these things shall be added unto you C3X82VOmUau-00668-00194791-00195168 so so you turn yourself 100 and I'm C3X82VOmUau-00669-00195169-00195336 gonna read it from this translation here C3X82VOmUau-00670-00195337-00195603 it's a song forgiving grateful praise C3X82VOmUau-00671-00195604-00196031 passionately to God amen C3X82VOmUau-00672-00196032-00196371 there was like this shop for joy to the C3X82VOmUau-00673-00196372-00196725 Lord all the earth worship the Lord with C3X82VOmUau-00674-00196726-00197024 gladness come before him with joyful C3X82VOmUau-00675-00197025-00197409 songs know that the Lord is God yeah it C3X82VOmUau-00676-00197410-00197854 is he who has made us and not we are his C3X82VOmUau-00677-00197855-00198183 and we are his we are as people at the C3X82VOmUau-00678-00198184-00198429 Sheep of his pasture now 4 verse 4 says C3X82VOmUau-00679-00198430-00198708 enter his gates with Thanksgiving and C3X82VOmUau-00680-00198709-00198990 his courts with praise give thanks to C3X82VOmUau-00681-00198991-00199263 him and praise His name in verse 5 for C3X82VOmUau-00682-00199264-00199538 the Lord is good and His love is and C3X82VOmUau-00683-00199539-00199736 endures forever C3X82VOmUau-00684-00199737-00199998 inspector this continues to all C3X82VOmUau-00685-00199999-00200366 generations saving so this is a psalm of C3X82VOmUau-00686-00200367-00200673 giving grateful praise passionately to C3X82VOmUau-00687-00200674-00200808 your God C3X82VOmUau-00688-00200809-00201219 so praise God I hope you receive the C3X82VOmUau-00689-00201220-00201428 hope you got something C3X82VOmUau-00690-00201429-00201722 just to give you know and we've talked C3X82VOmUau-00691-00201723-00202088 about this also live to give ya he tells C3X82VOmUau-00692-00202089-00202508 us send us in Luke 6:38 says give and it C3X82VOmUau-00693-00202509-00202682 will be given to you good measure C3X82VOmUau-00694-00202683-00202925 pressed down shaken together and running C3X82VOmUau-00695-00202926-00203240 over will be put in your bosom but with C3X82VOmUau-00696-00203241-00203441 the same benefit that you use it will be C3X82VOmUau-00697-00203442-00203978 measured back to you and when you live C3X82VOmUau-00698-00203979-00204269 to give you have so much together but C3X82VOmUau-00699-00204270-00204446 then they've let me read it to you this C3X82VOmUau-00700-00204447-00204876 way that is a data gear if your bank C3X82VOmUau-00701-00204877-00205119 account is at zero finances are not the C3X82VOmUau-00702-00205119-00205429 only thing believers have to give C3X82VOmUau-00703-00205430-00205766 believers have more to give amen C3X82VOmUau-00704-00205767-00206108 and God gave us his fist John 3:16 says C3X82VOmUau-00705-00206109-00206462 for God so loved the world people that C3X82VOmUau-00706-00206463-00206796 He gave His only begotten Son so praise C3X82VOmUau-00707-00206796-00206951 God for such we would believe if they C3X82VOmUau-00708-00206952-00207092 get your not perish but have everlasting C3X82VOmUau-00709-00207094-00207173 life C3X82VOmUau-00710-00207175-00207519 and just a few things that we can give C3X82VOmUau-00711-00207519-00207839 you can give yourself you can give up C3X82VOmUau-00712-00207840-00208148 your passion you can give of your time C3X82VOmUau-00713-00208150-00208508 you know heart your emotions your C3X82VOmUau-00714-00208509-00208787 thoughts and give thank you you can give C3X82VOmUau-00715-00208788-00209138 kind words you can give our cheerful C3X82VOmUau-00716-00209139-00209414 attitude you can give encouragement you C3X82VOmUau-00717-00209415-00209684 can get honor you can get happiness you C3X82VOmUau-00718-00209685-00209932 can give hope and you can get a prayer C3X82VOmUau-00719-00209933-00210179 and you're gonna tell someone you've got C3X82VOmUau-00720-00210180-00210578 to pray for don't wait til you're at C3X82VOmUau-00721-00210579-00210846 home or in your car by yourself and pray C3X82VOmUau-00722-00210846-00211146 inside them if you don't say you gonna C3X82VOmUau-00723-00211146-00211413 pray like this C3X82VOmUau-00724-00211414-00211764 I won't be here somebody else around you C3X82VOmUau-00725-00211765-00211980 probably mean it the same thing C3X82VOmUau-00726-00211981-00212229 okay what a shame to say it so don't be C3X82VOmUau-00727-00212230-00212415 ashamed to pray for few people actually C3X82VOmUau-00728-00212416-00212642 prefer we could do it right now C3X82VOmUau-00729-00212644-00213054 it says we're going to pray right now so C3X82VOmUau-00730-00213055-00213242 praise God so there's a lot of things C3X82VOmUau-00731-00213244-00213360 that you can give but we're not just C3X82VOmUau-00732-00213361-00213641 talking to finding sisters bad things C3X82VOmUau-00733-00213642-00214046 God gave Jesus we can give of ourselves C3X82VOmUau-00734-00214048-00214215 because we don't belong to ourselves C3X82VOmUau-00735-00214216-00214287 anyway C3X82VOmUau-00736-00214288-00214512 we belong together he paid the price for C3X82VOmUau-00737-00214513-00214794 us he bought us back so we can give C3X82VOmUau-00738-00214794-00215398 ourselves to him again so praise God C3X82VOmUau-00739-00215400-00215576 because it lists me C3X82VOmUau-00740-00215577-00215882 [Music] C5Ps4Gn8B4U-00000-00000000-00000028 [Music] C5Ps4Gn8B4U-00001-00000029-00001721 please C5Ps4Gn8B4U-00002-00001722-00002291 please C5Ps4Gn8B4U-00003-00002292-00002537 I got [__] to do yeah I'm always on the C5Ps4Gn8B4U-00004-00002538-00002783 move if you get in my way you'll catch a C5Ps4Gn8B4U-00005-00002784-00003041 one and two got a clear view Penthouse C5Ps4Gn8B4U-00006-00003042-00003329 Vision mode to the top I'm gonna pop you C5Ps4Gn8B4U-00007-00003329-00003811 gonna see me soon C5Ps4Gn8B4U-00008-00003811-00004495 throughout the world please C5Ps4Gn8B4U-00009-00004496-00004763 I got a vision of winning living like C5Ps4Gn8B4U-00010-00004764-00004954 I'm a millionaire got a vision I'm C5Ps4Gn8B4U-00011-00004955-00005159 willing to do anything to get there man C5Ps4Gn8B4U-00012-00005160-00005315 I'm driven and building something that C5Ps4Gn8B4U-00013-00005316-00005513 people calling rare always pretty bit C5Ps4Gn8B4U-00014-00005514-00005735 I'll teach you when I get there taking C5Ps4Gn8B4U-00015-00005736-00005945 lessons it's a blessing only happy we're C5Ps4Gn8B4U-00016-00005946-00006113 progressing I don't have a second guess C5Ps4Gn8B4U-00017-00006114-00006304 they know your path get obsessed if I'm C5Ps4Gn8B4U-00018-00006305-00006454 a mentor that's aggressive teach you C5Ps4Gn8B4U-00019-00006455-00006623 things have objections changing lives C5Ps4Gn8B4U-00020-00006623-00006796 from depressive water something so C5Ps4Gn8B4U-00021-00006797-00006850 impressive C5Ps4Gn8B4U-00023-00010207-00011833 [__] get out of my way C5Ps4Gn8B4U-00024-00011834-00012095 it takes work you don't need to be C5Ps4Gn8B4U-00025-00012096-00012346 talented that's for people who were lazy C5Ps4Gn8B4U-00026-00012347-00012574 wanted fast and quick I got goals they C5Ps4Gn8B4U-00027-00012575-00012833 never get old in my soul I'm on the road C5Ps4Gn8B4U-00028-00012834-00013096 I'm going all in heaven I'm in control C5Ps4Gn8B4U-00029-00013097-00013336 the driver's seat is made of gold I'll C5Ps4Gn8B4U-00030-00013337-00013516 teach you how to do it one day with my C5Ps4Gn8B4U-00031-00013518-00013627 stories told C5Ps4Gn8B4U-00032-00013628-00014415 yeah we all have days C5Ps4Gn8B4U-00033-00014416-00015294 [Music] C5Ps4Gn8B4U-00034-00015296-00017339 [Music] C5Ps4Gn8B4U-00035-00017340-00017765 get out of my way move [__] get out my C5Ps4Gn8B4U-00036-00017766-00018144 way off C5Ps4Gn8B4U-00037-00018145-00019225 [Music] C6sr1mdwyMI-00001-00004284-00004669 okay C6sr1mdwyMI-00002-00004670-00005683 [Music] C6sr1mdwyMI-00003-00005684-00005933 do C6sr1mdwyMI-00004-00005934-00007387 [Music] C6sr1mdwyMI-00005-00007388-00007834 [Music] C6sr1mdwyMI-00006-00007834-00007983 [Laughter] C6sr1mdwyMI-00007-00007984-00008483 [Music] C6sr1mdwyMI-00008-00008484-00008907 haha C6sr1mdwyMI-00009-00008908-00009883 [Music] C6sr1mdwyMI-00010-00009884-00010124 my C6sr1mdwyMI-00011-00010125-00011283 [Music] C6sr1mdwyMI-00012-00011284-00011403 bye C6sr1mdwyMI-00013-00011404-00012683 [Music] C6sr1mdwyMI-00014-00012684-00012841 bye C6sr1mdwyMI-00015-00012843-00013734 [Music] C6sr1mdwyMI-00016-00013735-00013762 [Laughter] C6sr1mdwyMI-00017-00013763-00014383 [Music] C6sr1mdwyMI-00018-00014384-00014922 [Music] C6sr1mdwyMI-00019-00014922-00015483 [Music] C6sr1mdwyMI-00020-00015484-00016883 ah C6sr1mdwyMI-00021-00016884-00017061 oh C6sr1mdwyMI-00022-00017062-00018283 [Music] C6sr1mdwyMI-00023-00018284-00018707 ah C6sr1mdwyMI-00024-00018708-00019683 [Music] C6sr1mdwyMI-00025-00019684-00020094 me C6sr1mdwyMI-00026-00020095-00022483 [Music] C6sr1mdwyMI-00027-00022484-00022641 foreign C6sr1mdwyMI-00028-00022642-00023883 [Music] C6sr1mdwyMI-00029-00023884-00024375 do C6sr1mdwyMI-00030-00024376-00024584 you C81yNvGNeOc-00001-00007088-00008115 simply C81yNvGNeOc-00003-00011247-00012055 um C81yNvGNeOc-00004-00012056-00012356 foreign C9wlc2wbbAk-00000-00000170-00001707 [Music] C9wlc2wbbAk-00001-00001709-00001960 Dustin is working on the documents that C9wlc2wbbAk-00002-00001961-00002225 we're going to do with crowdfunding but C9wlc2wbbAk-00003-00002226-00002414 Mike I asked Mike to come tonight C9wlc2wbbAk-00004-00002415-00002591 because he's has the perfect example of C9wlc2wbbAk-00005-00002592-00002860 a crowdfunding transaction we were going C9wlc2wbbAk-00006-00002861-00003089 to do a white box LLC document what that C9wlc2wbbAk-00007-00003090-00003295 means is it'll be a standard document C9wlc2wbbAk-00008-00003296-00003654 that we'll be able to use that has C9wlc2wbbAk-00009-00003655-00004045 normal LLC language in it for a range of C9wlc2wbbAk-00010-00004046-00004400 different problems but the the goal is C9wlc2wbbAk-00011-00004401-00004685 that michael has a property he doesn't C9wlc2wbbAk-00012-00004686-00004838 have enough capital to get it done but C9wlc2wbbAk-00013-00004839-00005024 he's got the property under control he C9wlc2wbbAk-00014-00005025-00005267 seasoned he knows what he's doing he got C9wlc2wbbAk-00015-00005268-00005459 two flips in process now and then eight C9wlc2wbbAk-00016-00005460-00005765 or ten others recently so you have a C9wlc2wbbAk-00017-00005766-00005911 situation where he's got that I'm just C9wlc2wbbAk-00018-00005912-00006097 making the numbers up but he's got it C9wlc2wbbAk-00019-00006098-00006197 let's say the house is a hundred C9wlc2wbbAk-00020-00006198-00006416 thousand dollars he's got the contract C9wlc2wbbAk-00021-00006417-00006644 in five thousand dollars it's going to C9wlc2wbbAk-00022-00006645-00006839 be twenty thousand dollars to close but C9wlc2wbbAk-00023-00006840-00007045 patch of land once we understand their C9wlc2wbbAk-00024-00007047-00007395 underwriting they will close in 72 hours C9wlc2wbbAk-00025-00007397-00007613 now this is where we're going with this C9wlc2wbbAk-00026-00007614-00007864 next year but we'll be able to have C9wlc2wbbAk-00027-00007865-00008156 somebody bring a contract in those of us C9wlc2wbbAk-00028-00008156-00008420 who want to invest separate from the C9wlc2wbbAk-00029-00008421-00008567 real the reals doesn't sponsor this this C9wlc2wbbAk-00030-00008568-00008774 is just we just provide the platform for C9wlc2wbbAk-00031-00008775-00008852 people to come in and have the C9wlc2wbbAk-00032-00008853-00009199 conversation about the the people that C9wlc2wbbAk-00033-00009200-00009344 want to invest if they could share the C9wlc2wbbAk-00034-00009345-00009656 investment we sent it to patch of land C9wlc2wbbAk-00035-00009657-00009827 they fund the first mortgage plus the C9wlc2wbbAk-00036-00009828-00010145 repairs and so we don't they are more C9wlc2wbbAk-00037-00010146-00010412 concerned about the ability to perform C9wlc2wbbAk-00038-00010413-00010748 and they are about a specific credit C9wlc2wbbAk-00039-00010749-00011081 score if other local investors are C9wlc2wbbAk-00040-00011082-00011402 contributing to the program so in other C9wlc2wbbAk-00041-00011403-00011671 words if somebody's got a 580 credit C9wlc2wbbAk-00042-00011672-00011894 score and they have a new tank brain C9wlc2wbbAk-00043-00011895-00011972 chairman C9wlc2wbbAk-00044-00011973-00012242 there Brian is the person you go to when C9wlc2wbbAk-00045-00012243-00012512 you need credit compares let's eat C9wlc2wbbAk-00046-00012513-00012806 but you wind up that you can't get a C9wlc2wbbAk-00047-00012807-00012959 loan from a bank you can't make it work C9wlc2wbbAk-00048-00012960-00013154 in a bank there's no chance that's going C9wlc2wbbAk-00049-00013155-00013493 to happen but you can come in racing C9wlc2wbbAk-00050-00013494-00013736 capital with in small amounts and C9wlc2wbbAk-00051-00013737-00013913 probably other members of the group who C9wlc2wbbAk-00052-00013913-00014138 know that the back side is going to get C9wlc2wbbAk-00053-00014138-00014375 funded so this is going to be moving C9wlc2wbbAk-00054-00014376-00014491 ported everybody will be getting emails C9wlc2wbbAk-00055-00014493-00015024 on this as this continues to move C9wlc2wbbAk-00056-00015025-00016271 [Music] CqbgLhuCo2o-00000-00000668-00001579 you call me so are we ask me just one CqbgLhuCo2o-00001-00001580-00001798 time tell me what Parts I did okay Susan CqbgLhuCo2o-00002-00001800-00001946 Watson gets those students been a while CqbgLhuCo2o-00003-00001947-00002808 since we've seen anything else CqbgLhuCo2o-00004-00002809-00003085 she's got an article today affecting the CqbgLhuCo2o-00005-00003086-00003347 Scott for the evening news and I think CqbgLhuCo2o-00006-00003347-00003500 it's called the angels they walk among CqbgLhuCo2o-00007-00003501-00003728 us a bit NHS and workers are taking care CqbgLhuCo2o-00008-00003729-00003914 of our soul and country check out my CqbgLhuCo2o-00009-00003915-00004228 share and support NHS where you can CqbgLhuCo2o-00010-00004229-00004445 nothing stay off your friends when CqbgLhuCo2o-00011-00004446-00004917 inconsiderate not even getting CqbgLhuCo2o-00012-00004918-00005109 that's what this song is called setting CqbgLhuCo2o-00013-00005110-00005312 four cylinders of the basketball CqbgLhuCo2o-00014-00005313-00005637 magazine about a living rent and that's CqbgLhuCo2o-00015-00005638-00005802 all but if developers coming in and CqbgLhuCo2o-00016-00005803-00006120 taking over the second building ugly CqbgLhuCo2o-00017-00006121-00006363 buildings and flattening and screen CqbgLhuCo2o-00018-00006364-00006753 culture and heritage and setting for CqbgLhuCo2o-00019-00006754-00007005 sale under fuse if you don't buy you CqbgLhuCo2o-00020-00007006-00007184 visa category choose this remote spot CqbgLhuCo2o-00021-00007186-00007484 fine even go all right CqbgLhuCo2o-00022-00007486-00007584 [Applause] CqbgLhuCo2o-00023-00007584-00008460 [Music] CqbgLhuCo2o-00024-00008461-00009137 like steady CqbgLhuCo2o-00025-00009138-00009324 [Music] CqbgLhuCo2o-00026-00009325-00009869 can you feel the kappa why deserve CqbgLhuCo2o-00027-00009870-00010458 [Music] CqbgLhuCo2o-00028-00010459-00012009 transplant CqbgLhuCo2o-00029-00012010-00012804 wealth is definitely CqbgLhuCo2o-00030-00012805-00013396 no dory me CqbgLhuCo2o-00031-00013397-00014107 [Music] CqbgLhuCo2o-00032-00014108-00015399 it's all sea CqbgLhuCo2o-00033-00015400-00016385 [Music] CqbgLhuCo2o-00034-00016386-00016993 even people CqbgLhuCo2o-00035-00016994-00017621 [Music] CqbgLhuCo2o-00036-00017622-00017733 sometimes CqbgLhuCo2o-00037-00017734-00018708 [Music] CqbgLhuCo2o-00038-00018709-00018868 working CqbgLhuCo2o-00039-00018869-00019629 [Music] CqbgLhuCo2o-00040-00019630-00020100 the road CqbgLhuCo2o-00041-00020101-00020909 [Music] CqbgLhuCo2o-00042-00020910-00021355 [Music] CqbgLhuCo2o-00043-00021356-00021542 so CqbgLhuCo2o-00044-00021543-00021861 it's gone too far CqbgLhuCo2o-00045-00021862-00022107 [Music] CqbgLhuCo2o-00046-00022108-00023629 sunshine bulges CqbgLhuCo2o-00047-00023630-00024041 [Music] CqbgLhuCo2o-00048-00024042-00024348 coffee shop CqbgLhuCo2o-00049-00024349-00025112 [Music] CqbgLhuCo2o-00050-00025113-00027373 swanky west CqbgLhuCo2o-00051-00027374-00027897 [Music] CqbgLhuCo2o-00052-00027898-00028431 [Music] CqbgLhuCo2o-00053-00028432-00029279 sometimes CqbgLhuCo2o-00055-00033137-00033558 let's say yes becoming just another CqbgLhuCo2o-00056-00033559-00035082 commuter town CqbgLhuCo2o-00057-00035083-00035340 before CqbgLhuCo2o-00058-00035341-00035929 [Music] CqbgLhuCo2o-00059-00035930-00037215 [Music] CqbgLhuCo2o-00060-00037216-00037770 [Music] CqbgLhuCo2o-00061-00037771-00038534 [Applause] CqbgLhuCo2o-00062-00038535-00040452 [Music] CqbgLhuCo2o-00063-00040453-00041301 [Music] CqbgLhuCo2o-00064-00041302-00041621 I select song known as pendulum for God CqbgLhuCo2o-00065-00041622-00041784 we see elements talk about the fascism CqbgLhuCo2o-00066-00041785-00042018 and what kind of course am early on as CqbgLhuCo2o-00067-00042019-00042212 well I'm studying on question today and CqbgLhuCo2o-00068-00042213-00042484 if you've talked about no can do CqbgLhuCo2o-00069-00042485-00043145 [Music] CqbgLhuCo2o-00070-00043146-00043552 and comely they are beautiful or kaizen CqbgLhuCo2o-00071-00043553-00043748 for European elections and the country CqbgLhuCo2o-00072-00043749-00043973 to use your focus and separate weekend a CqbgLhuCo2o-00073-00043974-00044117 high percentage of the votes are in CqbgLhuCo2o-00074-00044118-00044395 committee report in this country in the CqbgLhuCo2o-00075-00044396-00044432 north CqbgLhuCo2o-00076-00044433-00044735 leave me here as much as you can so far CqbgLhuCo2o-00077-00044736-00045652 again as opposed to the general night CqbgLhuCo2o-00078-00045653-00045963 partying operations on to the movie CqbgLhuCo2o-00079-00045964-00046273 performing and he's told me already of CqbgLhuCo2o-00080-00046274-00046442 two or three occasions and two or three CqbgLhuCo2o-00081-00046443-00046708 different times where the far a kind of CqbgLhuCo2o-00082-00046709-00046910 demonstration to their to their rallies CqbgLhuCo2o-00083-00046911-00047107 from the far right are the minimum is CqbgLhuCo2o-00084-00047108-00047332 folks and we have to stand against I'm CqbgLhuCo2o-00085-00047333-00047587 glad to see it Germany these are sneezes CqbgLhuCo2o-00086-00047588-00047835 big enough rest CqbgLhuCo2o-00087-00047836-00049096 [Music] CqbgLhuCo2o-00088-00049097-00049498 [Music] CqbgLhuCo2o-00089-00049499-00050400 tall you knuckle draggers all white CqbgLhuCo2o-00090-00050401-00051404 [Music] CqbgLhuCo2o-00091-00051405-00051962 never be afraid CqbgLhuCo2o-00092-00051963-00053155 the stallion soon CqbgLhuCo2o-00093-00053157-00053469 prices and housing CqbgLhuCo2o-00094-00053470-00053678 - CqbgLhuCo2o-00095-00053679-00054346 [Music] CqbgLhuCo2o-00096-00054347-00054796 well CqbgLhuCo2o-00097-00054797-00055954 appears I'm CqbgLhuCo2o-00098-00055954-00056624 [Music] CqbgLhuCo2o-00099-00056625-00057905 [Music] CqbgLhuCo2o-00100-00057907-00058284 [Music] CqbgLhuCo2o-00101-00058285-00058789 from document CqbgLhuCo2o-00102-00058790-00059854 [Music] CqbgLhuCo2o-00103-00059854-00060604 SiC we not CqbgLhuCo2o-00104-00060604-00061489 comes to fall in kids and my sister CqbgLhuCo2o-00106-00064512-00065226 [Music] CqbgLhuCo2o-00107-00065227-00066631 [Music] CqbgLhuCo2o-00108-00066632-00066841 okay and we're not seeming from this CqbgLhuCo2o-00109-00066842-00066958 song CqbgLhuCo2o-00110-00066959-00067116 [Music] CqbgLhuCo2o-00111-00067117-00067575 so call this once that it's magnifique CqbgLhuCo2o-00112-00067576-00068212 busted CqbgLhuCo2o-00113-00068213-00069103 any language is up to these waters CqbgLhuCo2o-00114-00069104-00069319 you have to do CqbgLhuCo2o-00115-00069320-00071300 [Music] CqbgLhuCo2o-00116-00071301-00072009 [Music] CqbgLhuCo2o-00117-00072010-00074472 [Music] CqbgLhuCo2o-00118-00074473-00075209 [Music] CqbgLhuCo2o-00119-00075210-00075794 [Music] CqbgLhuCo2o-00120-00075795-00078032 [Music] CqbgLhuCo2o-00121-00078033-00079254 [Applause] CqbgLhuCo2o-00122-00079255-00080183 [Music] CqbgLhuCo2o-00123-00080184-00081353 [Music] CqbgLhuCo2o-00124-00081354-00081618 Televisa Claxton everybody can make if I CqbgLhuCo2o-00125-00081619-00081741 have to beat you again this is I think CqbgLhuCo2o-00126-00081742-00081984 the fourth of 50 of the web's up to 80 CqbgLhuCo2o-00127-00081985-00082197 or so as a real privilege to be here I CqbgLhuCo2o-00128-00082198-00082428 want this I call many many members and CqbgLhuCo2o-00129-00082429-00082717 we put this together and can't you write CqbgLhuCo2o-00130-00082718-00083396 [Applause] CqbgLhuCo2o-00131-00083397-00083682 these encounters the colonial future if CqbgLhuCo2o-00132-00083683-00083808 you can as well that we have to keep CqbgLhuCo2o-00133-00083809-00084084 cordon movement and a pair of speakers CqbgLhuCo2o-00134-00084085-00084348 in the states that women are are mainly CqbgLhuCo2o-00135-00084349-00084588 about our strengths of our causes for CqbgLhuCo2o-00136-00084589-00084762 fighting our Romania's villain should CqbgLhuCo2o-00137-00084763-00084975 give us hope for the future and I just CqbgLhuCo2o-00138-00084976-00085224 want to echo what - ADA both remain a CqbgLhuCo2o-00139-00085225-00085461 living remember join the teacher health CqbgLhuCo2o-00140-00085462-00085689 and you support we need to get rid of CqbgLhuCo2o-00141-00085690-00085929 controls in the city and we need them CqbgLhuCo2o-00142-00085930-00086420 not just as a bar across garden CqbgLhuCo2o-00143-00086421-00086749 [Applause] CqbgLhuCo2o-00144-00086750-00087092 you know a union or your flow around the CqbgLhuCo2o-00145-00087093-00087245 Union get more involved and visa CqbgLhuCo2o-00146-00087246-00087467 activism possibly can thankfully my name CqbgLhuCo2o-00147-00087468-00087650 is counted and I hope to see something CqbgLhuCo2o-00148-00087651-00088032 and are very near future thank you CqbgLhuCo2o-00149-00088033-00089804 [Applause] CqbgLhuCo2o-00150-00089805-00090210 [Music] CqbgLhuCo2o-00151-00090211-00090508 the factory CqbgLhuCo2o-00152-00090509-00091321 [Music] CqbgLhuCo2o-00153-00091322-00091682 amounts to the faith together we don't CqbgLhuCo2o-00154-00091683-00091744 stop CqbgLhuCo2o-00155-00091745-00092443 [Music] CqbgLhuCo2o-00156-00092444-00093476 the bastards blood we must pay for in CqbgLhuCo2o-00157-00093477-00093749 the city attend the farmlands the CqbgLhuCo2o-00158-00093750-00095726 trenches CqbgLhuCo2o-00159-00095727-00096099 our sisters many CqbgLhuCo2o-00160-00096100-00096829 [Music] CqbgLhuCo2o-00161-00096830-00097497 for the morning that baby life and I'm CqbgLhuCo2o-00162-00097498-00099038 just pawns cannot defeat us CqbgLhuCo2o-00163-00099039-00100040 my speech for my demo CqbgLhuCo2o-00164-00100041-00100451 for comfort too CqbgLhuCo2o-00165-00100452-00103390 [Music] CqbgLhuCo2o-00166-00103391-00103943 they you know forever defending our eyes CqbgLhuCo2o-00167-00103944-00104783 now CqbgLhuCo2o-00168-00104783-00105229 many far-off lands CqbgLhuCo2o-00169-00105230-00105790 his power CqbgLhuCo2o-00170-00105791-00106371 [Applause] Cr7coKAqxDg-00000-00000011-00000335 the Zimbabwe national football team as Cr7coKAqxDg-00001-00000336-00000545 the national team of Zimbabwe and is Cr7coKAqxDg-00002-00000546-00000730 controlled by the Zimbabwe Football Cr7coKAqxDg-00003-00000731-00001022 Association ZIF a formerly known as the Cr7coKAqxDg-00004-00001023-00001307 Football Association of Rhodesia the Cr7coKAqxDg-00005-00001308-00001493 team has never qualified for the World Cr7coKAqxDg-00006-00001494-00001712 Cup Finals and qualified for their first Cr7coKAqxDg-00007-00001713-00002456 Africa Cup of Nations in 2004 Cr7coKAqxDg-00008-00002457-00002761 topic history Cr7coKAqxDg-00009-00002762-00002963 you Cr7coKAqxDg-00010-00002964-00003164 southern rhodesia played their first Cr7coKAqxDg-00011-00003165-00003335 official match against the England Cr7coKAqxDg-00012-00003336-00003554 amateur national football team as part Cr7coKAqxDg-00013-00003554-00003725 of their tour of South Africa and Cr7coKAqxDg-00014-00003726-00004067 Rhodesia in June 1929 Southern Rhodesia Cr7coKAqxDg-00015-00004068-00004283 lost their first two matches against Cr7coKAqxDg-00016-00004284-00004478 England four to zero and six to one Cr7coKAqxDg-00017-00004479-00004861 respectively in 1965 following Southern Cr7coKAqxDg-00018-00004862-00005063 Rhodesia unilateral declaration of Cr7coKAqxDg-00019-00005064-00005306 independence as Rhodesia FIFA requested Cr7coKAqxDg-00020-00005307-00005468 that the Football Association of Cr7coKAqxDg-00021-00005469-00005663 Rhodesia reformed to be a multiracial Cr7coKAqxDg-00022-00005664-00005950 organisation prior to this only white Cr7coKAqxDg-00023-00005951-00006110 Rhodesian --zz were selected for the Cr7coKAqxDg-00024-00006111-00006397 national football team but after 1965 Cr7coKAqxDg-00025-00006398-00006779 the team became multiracial in 1969 Cr7coKAqxDg-00026-00006780-00007013 Rhodesia took part in the Confederation Cr7coKAqxDg-00027-00007014-00007316 of African football 1970 FIFA World Cup Cr7coKAqxDg-00028-00007317-00007577 qualification tournament this was their Cr7coKAqxDg-00029-00007578-00007763 first attempt to qualify for the FIFA Cr7coKAqxDg-00030-00007764-00008041 World Cup contrary to the team being Cr7coKAqxDg-00031-00008042-00008216 viewed as the representative team of Cr7coKAqxDg-00032-00008217-00008371 white Rhodesian --zz the team was Cr7coKAqxDg-00033-00008372-00008677 multiracial including black players they Cr7coKAqxDg-00034-00008678-00008837 were drawn against the Australian Cr7coKAqxDg-00035-00008838-00009074 national football team both legs were Cr7coKAqxDg-00036-00009075-00009287 held in LA renko Marcos Portuguese Cr7coKAqxDg-00037-00009288-00009478 Mozambique as the Rhodesian team were Cr7coKAqxDg-00038-00009479-00009773 unable to get Australian visas Rhodesia Cr7coKAqxDg-00039-00009774-00010024 drew the first leg 1 to 1 but lost the Cr7coKAqxDg-00040-00010025-00010256 second leg 3 to 1 thus eliminating Cr7coKAqxDg-00041-00010257-00010505 Rhodesia from qualification in 1980 Cr7coKAqxDg-00042-00010506-00010703 following the country's reconstitution Cr7coKAqxDg-00043-00010704-00010939 as Zimbabwe they played their first FIFA Cr7coKAqxDg-00044-00010940-00011164 World Cup qualifying match for 11 years Cr7coKAqxDg-00045-00011165-00011348 against the Cameroon national football Cr7coKAqxDg-00046-00011349-00011627 team however they lost to 2-1 on Cr7coKAqxDg-00047-00011628-00011860 aggregate after a 1 to 0 win in the Cr7coKAqxDg-00048-00011861-00012119 first leg in Salisbury and a 2 2-0 loss Cr7coKAqxDg-00049-00012120-00012388 in the second leg following this the Cr7coKAqxDg-00050-00012389-00012566 country passed a law that people who Cr7coKAqxDg-00051-00012567-00012745 held British passports would not be Cr7coKAqxDg-00052-00012746-00012968 permitted to hold a Zimbabwean Passport Cr7coKAqxDg-00053-00012969-00013094 which mean that players such as Cr7coKAqxDg-00054-00013094-00013286 goalkeeper Bruce grumble are were not Cr7coKAqxDg-00055-00013287-00013478 selected for the national team for 10 Cr7coKAqxDg-00056-00013479-00013772 years following a change in policy that Cr7coKAqxDg-00057-00013772-00013949 allowed gravel art to play for Zimbabwe Cr7coKAqxDg-00058-00013950-00014165 who entered the country on his British Cr7coKAqxDg-00059-00014166-00014428 passport Zimbabwe under manager Reinhard Cr7coKAqxDg-00060-00014429-00014597 favish were one match away from Cr7coKAqxDg-00061-00014597-00014881 qualifying for the 1994 FIFA World Cup Cr7coKAqxDg-00062-00014882-00015178 however they lost their final qualifying Cr7coKAqxDg-00063-00015179-00015481 match to Cameroon in 2004 Zimbabwe Cr7coKAqxDg-00064-00015482-00015688 qualified for their first Africa Cup of Cr7coKAqxDg-00065-00015690-00015961 Nations during their first match against Cr7coKAqxDg-00066-00015962-00016244 Egypt their former anthem is a cheek on Cr7coKAqxDg-00067-00016244-00016352 Bora Africa Cr7coKAqxDg-00068-00016353-00016594 was accidentally played instead of Cr7coKAqxDg-00069-00016595-00016880 Simmons I'm Araiza we do Wesson Bob Way Cr7coKAqxDg-00070-00016881-00017093 an act which information minister Cr7coKAqxDg-00071-00017094-00017390 Jonathan Moyo called a cheap attempt by Cr7coKAqxDg-00072-00017391-00017737 the organizers to demoralize our boys in Cr7coKAqxDg-00073-00017738-00018055 2015 the Zimbabwe national football team Cr7coKAqxDg-00074-00018056-00018305 were banned from participating in 2018 Cr7coKAqxDg-00075-00018306-00018527 FIFA World Cup qualifying due to an Cr7coKAqxDg-00076-00018528-00018767 unpaid debt to former coach Jose cloud Cr7coKAqxDg-00077-00018768-00019304 na Cr7coKAqxDg-00078-00019305-00020083 topic achievements cos a FA Cup Cr7coKAqxDg-00079-00020084-00020638 six-time champions 2000 2003 2005 2009 Cr7coKAqxDg-00080-00020639-00021278 2017 2018 three-time runners-up CEC a FA Cr7coKAqxDg-00081-00021279-00021782 Cup one time champion 1985 two time Cr7coKAqxDg-00082-00021783-00022469 runners-up 1983 1987 Cr7coKAqxDg-00083-00022470-00023051 topic competition records Cr7coKAqxDg-00084-00023052-00023396 you Cr7coKAqxDg-00085-00023397-00023926 Topic World Cup record Cr7coKAqxDg-00086-00023927-00024268 you Cr7coKAqxDg-00087-00024269-00024902 topic fifa confederations cup record Cr7coKAqxDg-00088-00024903-00025257 you Cr7coKAqxDg-00089-00025258-00025872 topic Africa Cup of Nations record Cr7coKAqxDg-00090-00025873-00026224 you Cr7coKAqxDg-00091-00026225-00026533 topic African nations championship Cr7coKAqxDg-00092-00026533-00026905 record Cr7coKAqxDg-00093-00026906-00027518 2009 group-stage 2011 group-stage 2014 Cr7coKAqxDg-00094-00027519-00027673 4th place Cr7coKAqxDg-00095-00027674-00028518 2016 group stage 2018 did not qualify Cr7coKAqxDg-00096-00028519-00029070 topic African Games record Cr7coKAqxDg-00097-00029072-00029306 football at the African games has been Cr7coKAqxDg-00098-00029307-00030081 an under-23 tournament since 1991 Cr7coKAqxDg-00099-00030082-00030722 topic cos a FA Cup record Cr7coKAqxDg-00100-00030723-00031076 you Cr7coKAqxDg-00101-00031077-00031720 topic ceca FA cup record Cr7coKAqxDg-00102-00031720-00032100 you Cr7coKAqxDg-00103-00032101-00032677 topic results in fixtures Cr7coKAqxDg-00104-00032679-00033020 you Cr7coKAqxDg-00105-00033021-00033555 topic 2017 Cr7coKAqxDg-00106-00033556-00033895 you Cr7coKAqxDg-00107-00033896-00034417 topic 2018 Cr7coKAqxDg-00108-00034418-00034758 you Cr7coKAqxDg-00109-00034759-00035131 topic 2019 Cr7coKAqxDg-00110-00035132-00035298 you Cr7coKAqxDg-00111-00035299-00035872 source soccerway Cr7coKAqxDg-00112-00035873-00036375 topic players Cr7coKAqxDg-00113-00036376-00036714 you Cr7coKAqxDg-00114-00036715-00037233 topic current squad Cr7coKAqxDg-00115-00037234-00037497 the following 21 players were called up Cr7coKAqxDg-00116-00037498-00037698 for the 2019 Africa Cup of Nations Cr7coKAqxDg-00117-00037699-00038070 qualification match date the 16th of Cr7coKAqxDg-00118-00038071-00038568 November 2018 opposition Liberia caps Cr7coKAqxDg-00119-00038569-00038781 and goals are correct as of the 18th of Cr7coKAqxDg-00120-00038782-00039021 November 2018 after the match against Cr7coKAqxDg-00121-00039022-00039552 Liberia Cr7coKAqxDg-00122-00039553-00040093 topic recent call-ups Cr7coKAqxDg-00123-00040094-00040273 the following players have been called Cr7coKAqxDg-00124-00040274-00040687 up for Zimbabwe in the last 12 months CrQCdCORqQc-00000-00000231-00000507 welcome to the growing veteran 2019 CrQCdCORqQc-00001-00000508-00000792 webinar my name is Kru cork I work with CrQCdCORqQc-00002-00000793-00000977 the Burgess cropping group and I CrQCdCORqQc-00003-00000978-00001197 coordinate the GRDC funded southern CrQCdCORqQc-00004-00001198-00001506 pulse extension project this project is CrQCdCORqQc-00005-00001507-00001712 delivered by a consortium of researchers CrQCdCORqQc-00006-00001713-00001910 agronomist farming systems groups CrQCdCORqQc-00007-00001911-00002157 growers and pulse experts to increase CrQCdCORqQc-00008-00002158-00002346 the knowledge of growers and advisers on CrQCdCORqQc-00009-00002347-00002616 sustainable production improving the CrQCdCORqQc-00010-00002617-00002832 southern regions capacity to maximize CrQCdCORqQc-00011-00002833-00003026 future growth and profitability CrQCdCORqQc-00012-00003027-00003260 opportunities the purpose of today's CrQCdCORqQc-00013-00003261-00003513 webinar is to give you an existing veg CrQCdCORqQc-00014-00003514-00003770 growers and snappy overview of what to CrQCdCORqQc-00015-00003771-00003962 consider this season to best set you up CrQCdCORqQc-00016-00003963-00004254 for success before we start the CrQCdCORqQc-00017-00004255-00004421 presentations just some quick CrQCdCORqQc-00018-00004422-00004611 housekeeping on the webinar software CrQCdCORqQc-00019-00004612-00004916 I've muted all of your microphones so if CrQCdCORqQc-00020-00004917-00005096 you could please keep yourself on mute CrQCdCORqQc-00021-00005097-00005252 so that there's no background noise CrQCdCORqQc-00022-00005253-00005429 which distracts the presenters that CrQCdCORqQc-00023-00005430-00005720 would be very much appreciated we will CrQCdCORqQc-00024-00005721-00005945 have a Q&A at the end of today's session CrQCdCORqQc-00025-00005946-00006164 but please feel free to submit your CrQCdCORqQc-00026-00006165-00006513 questions at any time you can do that by CrQCdCORqQc-00027-00006514-00006708 hitting the speech bubble it should be CrQCdCORqQc-00028-00006709-00006864 at the bottom of your screen but it will CrQCdCORqQc-00029-00006865-00007023 look a little bit different depending on CrQCdCORqQc-00030-00007023-00007200 the device that you're using but a CrQCdCORqQc-00031-00007201-00007373 picture of the speech bubble if you hit CrQCdCORqQc-00032-00007375-00007608 that a little chat pop it can pop up and CrQCdCORqQc-00033-00007609-00007827 you can submit your questions that way CrQCdCORqQc-00034-00007828-00008004 you can either share them with everyone CrQCdCORqQc-00035-00008005-00008159 or if you would like to send them to CrQCdCORqQc-00036-00008161-00008322 birches cropping group that would be CrQCdCORqQc-00037-00008323-00008526 just go to myself and can be anonymous CrQCdCORqQc-00038-00008527-00008805 now this webinar is being recorded CrQCdCORqQc-00039-00008806-00009000 so if you can't stay for the whole thing CrQCdCORqQc-00040-00009001-00009195 or if you're having any technical issues CrQCdCORqQc-00041-00009196-00009426 or even if you would like to share this CrQCdCORqQc-00042-00009427-00009753 with your clients or colleagues or peers CrQCdCORqQc-00043-00009754-00009999 which would be fantastic the recordings CrQCdCORqQc-00044-00010000-00010173 will be made available on the GRDC CrQCdCORqQc-00045-00010174-00010407 website next week but if you would like CrQCdCORqQc-00046-00010408-00010632 an early copy please email myself I'll CrQCdCORqQc-00047-00010633-00010818 have my contact details at the end of CrQCdCORqQc-00048-00010819-00011085 the session and I can get you an early CrQCdCORqQc-00049-00011086-00011367 version now just to help our presenters CrQCdCORqQc-00050-00011368-00011727 I have two very quick questions that I CrQCdCORqQc-00051-00011728-00011982 would like to ask you so that we can get CrQCdCORqQc-00052-00011983-00012219 a bit of a gauge of who's on line today CrQCdCORqQc-00053-00012220-00012495 so hopefully you should see popping up CrQCdCORqQc-00054-00012496-00012741 on your screen two quick questions which CrQCdCORqQc-00055-00012742-00012924 is just about your experiences with CrQCdCORqQc-00056-00012925-00013097 growing vets if you're a grower or CrQCdCORqQc-00057-00013098-00013283 whether you're an agronomist or someone CrQCdCORqQc-00058-00013284-00013488 else and also where CrQCdCORqQc-00059-00013488-00013659 are you dialing in from today so we're CrQCdCORqQc-00060-00013660-00013844 in the southern region you are or if CrQCdCORqQc-00061-00013846-00013983 you're outside the southern region CrQCdCORqQc-00062-00013984-00014244 welcome and this will just help us plan CrQCdCORqQc-00063-00014244-00014433 so I'll give you a couple of SEC's quit CrQCdCORqQc-00064-00014434-00014666 the second stuff answer those questions CrQCdCORqQc-00065-00014668-00015094 for me please CrQCdCORqQc-00066-00015094-00015618 you CrQCdCORqQc-00067-00015619-00015869 if you don't see any questions apologies CrQCdCORqQc-00068-00015871-00016110 Josh I might depend on the device that CrQCdCORqQc-00069-00016111-00016238 you're going in for if you don't see a CrQCdCORqQc-00070-00016240-00016566 pole pop up you can have an extra long CrQCdCORqQc-00071-00016567-00016839 sip on your cup of tea at this moment CrQCdCORqQc-00072-00016840-00017178 we've got quite a few agronomist who are CrQCdCORqQc-00073-00017179-00017541 joining us today quite a few occasional CrQCdCORqQc-00074-00017542-00017781 vets growers a few from the CrQCdCORqQc-00075-00017782-00017940 miscellaneous category CrQCdCORqQc-00076-00017941-00018117 welcome to the longtime growers CrQCdCORqQc-00077-00018118-00018354 who are just joining in we've got a CrQCdCORqQc-00078-00018355-00018636 couple from the SA and Vic Malley a few CrQCdCORqQc-00079-00018637-00018903 more from Wimmer and central dick and a CrQCdCORqQc-00080-00018904-00019262 couple from southern and ese and CrQCdCORqQc-00081-00019263-00019545 quite a few outside the grd southern CrQCdCORqQc-00082-00019546-00019843 region CrQCdCORqQc-00083-00019844-00020060 thanks for joining us from the lower ape CrQCdCORqQc-00084-00020061-00020465 a Josh all right I'm going to close that CrQCdCORqQc-00085-00020466-00020639 poll now hopefully that gives our CrQCdCORqQc-00086-00020640-00020954 presenters Stuart and Tony a bit of an CrQCdCORqQc-00087-00020955-00021110 idea on who they're pitching their CrQCdCORqQc-00088-00021111-00021472 audience to so let's get stuck into the CrQCdCORqQc-00089-00021473-00021746 contest - today I'm going to share the CrQCdCORqQc-00090-00021747-00021997 presentation and we're going to hear CrQCdCORqQc-00091-00021998-00023558 from Tony Craddock there would be one CrQCdCORqQc-00092-00023559-00024810 moment all right CrQCdCORqQc-00093-00024811-00025440 so now Tony I'll just unmute yourself CrQCdCORqQc-00094-00025441-00025570 okay CrQCdCORqQc-00095-00025571-00025837 so Tony Aquatica from rural direction CrQCdCORqQc-00096-00025838-00025999 and here's an agronomic consultant CrQCdCORqQc-00097-00026000-00026139 providing technical and management CrQCdCORqQc-00098-00026141-00026323 consulting services across South CrQCdCORqQc-00099-00026324-00026476 Australia with a long history of CrQCdCORqQc-00100-00026477-00026635 facilitating discussion groups to CrQCdCORqQc-00101-00026636-00026872 encourage pulse production training over CrQCdCORqQc-00102-00026873-00027187 to you Thanks proof hope real I'll just CrQCdCORqQc-00103-00027188-00027376 get you to put up my presentation there CrQCdCORqQc-00104-00027377-00027601 because I think you've got an egg Ria's CrQCdCORqQc-00105-00027602-00028027 exports exporters presentation there on CrQCdCORqQc-00106-00028027-00028176 the screen at the moment CrQCdCORqQc-00107-00028177-00028657 okay apologies I'm sharing a Microsoft CrQCdCORqQc-00108-00028658-00029008 PowerPoint one bit that obviously isn't CrQCdCORqQc-00109-00029008-00029077 working CrQCdCORqQc-00110-00029077-00030033 my apologies bear with me one moment CrQCdCORqQc-00111-00030033-00030467 you CrQCdCORqQc-00112-00030468-00031030 you CrQCdCORqQc-00113-00031031-00031351 you CrQCdCORqQc-00114-00031352-00031520 you CrQCdCORqQc-00115-00031522-00031669 you CrQCdCORqQc-00116-00031670-00031927 you CrQCdCORqQc-00117-00031927-00032239 that's the one beautiful thanks Tony CrQCdCORqQc-00118-00032241-00032440 apology for that that's okay CrQCdCORqQc-00119-00032441-00032689 look just as a bit of background I'm a CrQCdCORqQc-00120-00032691-00032936 I'm an agronomist and I'll be tackling CrQCdCORqQc-00121-00032937-00033164 the the topic of growing in what CrQCdCORqQc-00122-00033165-00033548 we've what to look out for in 2019 from CrQCdCORqQc-00123-00033549-00033757 a from a practical perspective so I CrQCdCORqQc-00124-00033758-00034025 provide advice to a lot of farmers on CrQCdCORqQc-00125-00034026-00034337 the in the lower north a district of of CrQCdCORqQc-00126-00034338-00034612 South Australia but also venture out CrQCdCORqQc-00127-00034613-00034856 onto the Murray Plains and the and into CrQCdCORqQc-00128-00034857-00035132 the southern Valley where again CrQCdCORqQc-00129-00035133-00035387 is quite commonly grown so I'll be CrQCdCORqQc-00130-00035388-00035630 taking I guess an advisors perspective CrQCdCORqQc-00131-00035631-00035879 on on the presentation today so the CrQCdCORqQc-00132-00035880-00036065 things I want to cover are some of the CrQCdCORqQc-00133-00036066-00036386 key learnings that that I I've got from CrQCdCORqQc-00134-00036387-00036698 growing which in 2018 some of the key CrQCdCORqQc-00135-00036699-00036878 considerations that I think growers CrQCdCORqQc-00136-00036879-00037133 should be on the lookout for for 2019 CrQCdCORqQc-00137-00037134-00037376 and just to summarise with my top 5 of CrQCdCORqQc-00138-00037377-00037586 getting getting things right for a CrQCdCORqQc-00139-00037587-00037840 successful crop so pro can you to CrQCdCORqQc-00140-00037841-00038252 move to the next slide please CrQCdCORqQc-00141-00038253-00038685 okay my leadings from 2018 Fitch is a CrQCdCORqQc-00142-00038686-00038832 pretty profitable if you've got a CrQCdCORqQc-00143-00038833-00039093 harvestable crop it's so you know great CrQCdCORqQc-00144-00039094-00039462 bet seed and grain prices have lifted CrQCdCORqQc-00145-00039463-00039747 quite so quite remarkably as you as did CrQCdCORqQc-00146-00039748-00040035 hey given the the shortages and dry CrQCdCORqQc-00147-00040036-00040440 conditions the one of my big learnings CrQCdCORqQc-00148-00040441-00040659 has been that the ability to store vet CrQCdCORqQc-00149-00040660-00040851 for several years as an excellent value CrQCdCORqQc-00150-00040852-00041163 add we had a lot of lot of veg that was CrQCdCORqQc-00151-00041164-00041570 grown in some very good yields in 2016 CrQCdCORqQc-00152-00041571-00041778 prices are about three hundred and fifty CrQCdCORqQc-00153-00041779-00041967 dollars a tonne back then and now CrQCdCORqQc-00154-00041968-00042126 they're up over seven hundred dollars a CrQCdCORqQc-00155-00042127-00042348 ton so the ability for growers to store CrQCdCORqQc-00156-00042349-00042624 grain grain particularly in the CrQCdCORqQc-00157-00042625-00042867 seed side of things is is some is an CrQCdCORqQc-00158-00042868-00043143 excellent value add given the given the CrQCdCORqQc-00159-00043144-00043452 supply and demand characteristics of a CrQCdCORqQc-00160-00043453-00043743 veg I think it's one of the more robust CrQCdCORqQc-00161-00043744-00043911 and lower risk legumes and tuck CrQCdCORqQc-00162-00043912-00044052 conditions we certainly had tough CrQCdCORqQc-00163-00044053-00044283 conditions last year with lower than far CrQCdCORqQc-00164-00044284-00044433 lower than average rainfall through a CrQCdCORqQc-00165-00044434-00044613 lot of our districts and it seems to do CrQCdCORqQc-00166-00044614-00044910 pretty well on poor soils tough years CrQCdCORqQc-00167-00044911-00045192 certainly magnify herbicide stresses I CrQCdCORqQc-00168-00045193-00045432 reckon we saw quite a few issues with CrQCdCORqQc-00169-00045433-00045711 pre-emergent herbicides we also saw CrQCdCORqQc-00170-00045712-00046037 where they were - herbicide residues CrQCdCORqQc-00171-00046038-00046305 present in the soil I think the the CrQCdCORqQc-00172-00046306-00046554 issues were magnified in there in the CrQCdCORqQc-00173-00046555-00046815 stretch conditions of last year as well CrQCdCORqQc-00174-00046816-00046986 and that certainly certainly came CrQCdCORqQc-00175-00046987-00047271 through my other point is frost is a CrQCdCORqQc-00176-00047272-00047523 bugger for grain crops it's really made CrQCdCORqQc-00177-00047524-00047814 a mess of of grain and seed crops but CrQCdCORqQc-00178-00047815-00048156 apart from some bleaching it some vets CrQCdCORqQc-00179-00048157-00048339 seem to withstand it pretty well as and CrQCdCORqQc-00180-00048340-00048585 made very good photo despite that the CrQCdCORqQc-00181-00048586-00048765 bleaching you send a little inset photo CrQCdCORqQc-00182-00048766-00048972 there that's that's some frosted CrQCdCORqQc-00183-00048973-00049224 that we saw saw in the maui last year CrQCdCORqQc-00184-00049225-00049455 it's pretty well bleached but but you CrQCdCORqQc-00185-00049456-00049656 know certainly feed feed quality was CrQCdCORqQc-00186-00049657-00049890 what and photo quality was very good CrQCdCORqQc-00187-00049891-00050139 another one of my learnings is that and CrQCdCORqQc-00188-00050140-00050283 it's not my saying that's one of my CrQCdCORqQc-00189-00050284-00050505 clients aims that fetch pods are like CrQCdCORqQc-00190-00050506-00050775 chocolate for grubs Helio 'thus or CrQCdCORqQc-00191-00050776-00051006 native bug wound grubs absolutely love CrQCdCORqQc-00192-00051007-00051221 veg pods and they seem to make a real CrQCdCORqQc-00193-00051222-00051420 mess of them moving down the pod CrQCdCORqQc-00194-00051421-00051621 drilling a line of holes CrQCdCORqQc-00195-00051622-00051870 at every seed so you know one of my men CrQCdCORqQc-00196-00051871-00052133 my learnings has been that that Helio CrQCdCORqQc-00197-00052134-00052287 tha's controlling and looking at CrQCdCORqQc-00198-00052288-00052505 producing seed or grain is going to be CrQCdCORqQc-00199-00052507-00052782 pretty important in in in grain CrQCdCORqQc-00200-00052783-00053151 and look I was involved in a troll troll CrQCdCORqQc-00201-00053152-00053394 that was run on the Adelaide Plains last CrQCdCORqQc-00202-00053395-00053634 year sorry the the Murray Plains last CrQCdCORqQc-00203-00053635-00053877 year under very tough conditions there CrQCdCORqQc-00204-00053878-00054092 was a new variety called stood nto CrQCdCORqQc-00205-00054094-00054351 that was that was involved in that in CrQCdCORqQc-00206-00054352-00054636 that particular trial and it topped the CrQCdCORqQc-00207-00054637-00054870 trial in terms of dry matter yield and CrQCdCORqQc-00208-00054871-00055152 grain production under very very tough CrQCdCORqQc-00209-00055153-00055355 conditions but I'll leave it to Stuart CrQCdCORqQc-00210-00055357-00055541 to to talk about that variety a bit CrQCdCORqQc-00211-00055542-00055677 further but that showed a lot of CrQCdCORqQc-00212-00055678-00055908 potential next slide please CrQCdCORqQc-00213-00055909-00056267 thanks Prue okay cue of my key CrQCdCORqQc-00214-00056269-00056574 considerations for growing in 2019 CrQCdCORqQc-00215-00056575-00056820 watch out for herbicide residues you've CrQCdCORqQc-00216-00056821-00056988 got the normal culprits there the salt CrQCdCORqQc-00217-00056989-00057191 on your ears and launch rule and I think CrQCdCORqQc-00218-00057192-00057392 we're all pretty aware of what they what CrQCdCORqQc-00219-00057394-00057594 they can do if they hang around and we CrQCdCORqQc-00220-00057595-00057954 haven't had the rainfall to to to you CrQCdCORqQc-00221-00057954-00058110 know adequately break down a lot of CrQCdCORqQc-00222-00058111-00058374 those slows chemicals for this year also CrQCdCORqQc-00223-00058375-00058592 be on the lookout for Emmys but what I CrQCdCORqQc-00224-00058594-00058869 would say is that actually isn't CrQCdCORqQc-00225-00058870-00059223 worst crop in the world for tolerance to CrQCdCORqQc-00226-00059224-00059523 meö residues I'd in talking to the new CrQCdCORqQc-00227-00059524-00059697 farm guys they'd rated as having CrQCdCORqQc-00228-00059698-00060029 intermediate tyrants rather than our you CrQCdCORqQc-00229-00060030-00060261 know high susceptibility so it's not the CrQCdCORqQc-00230-00060262-00060422 worst one in the world but if you're CrQCdCORqQc-00231-00060423-00060702 substantially below you know 150 CrQCdCORqQc-00232-00060703-00060927 millimetres of rainfall since Emmys went CrQCdCORqQc-00233-00060928-00061071 out probably got to be a little bit a CrQCdCORqQc-00234-00061072-00061292 little bit careful and just a reminder CrQCdCORqQc-00235-00061294-00061760 that over following summer summer run CrQCdCORqQc-00236-00061761-00062046 weed control every summer herbicide CrQCdCORqQc-00237-00062047-00062196 applications we haven't had a lot of CrQCdCORqQc-00238-00062197-00062424 rain in a lot of areas so just be on the CrQCdCORqQc-00239-00062425-00062691 lookout for for phenoxy residues CrQCdCORqQc-00240-00062691-00062882 particularly on some of the poorer soils CrQCdCORqQc-00241-00062883-00063222 where things like 240 am I'm two for the CrQCdCORqQc-00242-00063223-00063426 low volatile Esther and died camera CrQCdCORqQc-00243-00063427-00063753 being used most of those those chemicals CrQCdCORqQc-00244-00063754-00064137 require a plant back of cents between 7 CrQCdCORqQc-00245-00064138-00064355 and 10 days depending on on the rainfall CrQCdCORqQc-00246-00064357-00064599 require but you know we haven't had CrQCdCORqQc-00247-00064600-00064857 those plant backs only really kicking up CrQCdCORqQc-00248-00064858-00064974 to fifty millimeter CrQCdCORqQc-00249-00064975-00065112 brain and I'd questioned their CrQCdCORqQc-00250-00065113-00065346 appropriateness on low organic matter CrQCdCORqQc-00251-00065347-00065691 sands on or non-wedding type soils so so CrQCdCORqQc-00252-00065692-00065964 if you put out those herbicides over CrQCdCORqQc-00253-00065965-00066264 summer or early autumn I think be CrQCdCORqQc-00254-00066265-00066414 mindful of the plant that's associated CrQCdCORqQc-00255-00066415-00066645 with those those particular products and CrQCdCORqQc-00256-00066646-00066936 what they can do the veg next slide CrQCdCORqQc-00257-00066937-00067315 things Prue CrQCdCORqQc-00258-00067316-00067514 all right now that may CrQCdCORqQc-00259-00067515-00067937 2019 vets growers and this is probably CrQCdCORqQc-00260-00067938-00068194 more geared around around new growers is CrQCdCORqQc-00261-00068195-00068447 post-emergent broadleaf weed control CrQCdCORqQc-00262-00068448-00068822 options are very limited in which and we CrQCdCORqQc-00263-00068823-00069218 are primarily relying on on pre-emergent CrQCdCORqQc-00264-00069219-00069506 weed control to to control broad leaves CrQCdCORqQc-00265-00069507-00069809 in in vet crops yes there are two two CrQCdCORqQc-00266-00069810-00070034 alternatives post-emergent that's down CrQCdCORqQc-00267-00070035-00070241 the bottom of the slide eco power has CrQCdCORqQc-00268-00070242-00070493 been recently registered for broadleaf CrQCdCORqQc-00269-00070494-00070946 weed control in and my comment CrQCdCORqQc-00270-00070947-00071255 there is it's it's it is very harsh on CrQCdCORqQc-00271-00071256-00071549 the veg and my advice to clients if they CrQCdCORqQc-00272-00071550-00071879 do have to use it is to go on holidays CrQCdCORqQc-00273-00071880-00072038 for a few weeks after application CrQCdCORqQc-00274-00072039-00072218 because it doesn't is certainly not CrQCdCORqQc-00275-00072219-00072488 pretty and the other post-emergent CrQCdCORqQc-00276-00072489-00072773 option is broad strike but you'll notice CrQCdCORqQc-00277-00072774-00073001 on the label that's poppin e only not CrQCdCORqQc-00278-00073002-00073298 the not thea the common varieties CrQCdCORqQc-00279-00073299-00073724 of that we dominate the the landscape as CrQCdCORqQc-00280-00073725-00073913 far as which better and so there are CrQCdCORqQc-00281-00073914-00074101 very limited opportunities post-emergent CrQCdCORqQc-00282-00074102-00074390 so that takes to the the pre-emergent CrQCdCORqQc-00283-00074391-00074573 options no try floral and is is CrQCdCORqQc-00284-00074574-00074815 registered met reviews and is registered CrQCdCORqQc-00285-00074816-00075260 and so is dire on now the rates the CrQCdCORqQc-00286-00075261-00075557 label rates are listed there i for the CrQCdCORqQc-00287-00075558-00075844 dire on particularly irate those those CrQCdCORqQc-00288-00075845-00076136 so even the lower end of those rates has CrQCdCORqQc-00289-00076137-00076547 been pretty high and in reality in a lot CrQCdCORqQc-00290-00076548-00076819 of my Mally sandier soils will we CrQCdCORqQc-00291-00076820-00077009 wouldn't be game to go with those sorts CrQCdCORqQc-00292-00077010-00077219 of rates so you know it's important to CrQCdCORqQc-00293-00077220-00077480 use pre-emergent we control for for CrQCdCORqQc-00294-00077481-00077762 broad leaves but it's a it's also very CrQCdCORqQc-00295-00077763-00077926 important to get there get the rates CrQCdCORqQc-00296-00077927-00078137 right for the soil type and some local CrQCdCORqQc-00297-00078138-00078347 knowledge there from local agronomist is CrQCdCORqQc-00298-00078348-00078605 going to be pretty important next slide CrQCdCORqQc-00299-00078606-00079201 thanks Prue so for 2019 vets growers I CrQCdCORqQc-00300-00079202-00079379 think there's a few tips there for CrQCdCORqQc-00301-00079380-00079646 safety with pre-emergent herbicides one CrQCdCORqQc-00302-00079647-00079807 is the correct getting the product CrQCdCORqQc-00303-00079808-00080072 correct and the right right for the soil CrQCdCORqQc-00304-00080073-00080336 type watch the active ingredients of CrQCdCORqQc-00305-00080337-00080468 some of these products how granular CrQCdCORqQc-00306-00080469-00080822 doron is is 900 grams per kilo this as CrQCdCORqQc-00307-00080823-00080851 the CrQCdCORqQc-00308-00080852-00081250 old 500 grams per liter liquids and it's CrQCdCORqQc-00309-00081251-00081472 amazing how people get get rates mixed CrQCdCORqQc-00310-00081473-00081676 mixed up for the wrong active CrQCdCORqQc-00311-00081677-00082012 ingredients product I'm a big advocate CrQCdCORqQc-00312-00082013-00082366 of selling deeper with with veg it gives CrQCdCORqQc-00313-00082367-00082645 you herbicide safety and forty to fifty CrQCdCORqQc-00314-00082646-00082909 millimeters I think is a minimum depth CrQCdCORqQc-00315-00082910-00083107 of sign for vets just trying to get it CrQCdCORqQc-00316-00083108-00083389 away from the herbicides I'm a big fan CrQCdCORqQc-00317-00083390-00083626 of going out IBS or incorporated by CrQCdCORqQc-00318-00083627-00083875 saying and not PS PE or posts on CrQCdCORqQc-00319-00083876-00084118 pre-emergent because it it provides CrQCdCORqQc-00320-00084119-00084388 extra herbicide safety then then the CrQCdCORqQc-00321-00084389-00084661 normal things managing soil throw beware CrQCdCORqQc-00322-00084662-00084976 about running over paddocks after after CrQCdCORqQc-00323-00084977-00085135 sewing with prickle chains and finger CrQCdCORqQc-00324-00085136-00085306 tine harrows because they rape these CrQCdCORqQc-00325-00085307-00085528 herbicides back into their back into the CrQCdCORqQc-00326-00085529-00085720 press will Farrow and cause can cause CrQCdCORqQc-00327-00085721-00085948 damage and be very careful with dry CrQCdCORqQc-00328-00085949-00086209 soils with these products because when CrQCdCORqQc-00329-00086210-00086428 you do get the rain that the herbicides CrQCdCORqQc-00330-00086429-00086590 will follow the wetting front down CrQCdCORqQc-00331-00086591-00086812 through the soil and there is increase CrQCdCORqQc-00332-00086813-00086998 and increasing the risk of crop damage CrQCdCORqQc-00333-00086999-00087316 and also keep in mind you dosage those CrQCdCORqQc-00334-00087317-00087700 of you out this set asides and deceiving CrQCdCORqQc-00335-00087701-00087943 systems because it they they increase CrQCdCORqQc-00336-00087944-00087997 the risk CrQCdCORqQc-00337-00087998-00088485 next slide things Prue CrQCdCORqQc-00338-00088486-00088645 or outside CrQCdCORqQc-00339-00088646-00088885 a bit of a reminder that that Ross CrQCdCORqQc-00340-00088886-00089230 Ballard and Co have found out that that CrQCdCORqQc-00341-00089231-00089452 poor nodulation impulses is more common CrQCdCORqQc-00342-00089453-00089752 than you think and I think the use of CrQCdCORqQc-00343-00089753-00090052 groupie inoculum is very good insurance CrQCdCORqQc-00344-00090053-00090253 particularly for dealing with hostile CrQCdCORqQc-00345-00090254-00090472 sores particularly the more acidic soils CrQCdCORqQc-00346-00090473-00090844 or paddocks with a low history of HP's CrQCdCORqQc-00347-00090845-00091150 beans or lentils so you know just a CrQCdCORqQc-00348-00091151-00091333 reminder there that seed inoculation I CrQCdCORqQc-00349-00091334-00091537 think he's coming more and more onto the CrQCdCORqQc-00350-00091538-00091783 agenda as far as pulses goes and CrQCdCORqQc-00351-00091784-00092442 pitch is one of those pulses next slide CrQCdCORqQc-00352-00092443-00092715 all right we've come through a very dry CrQCdCORqQc-00353-00092716-00092976 season that I've urge you not that CrQCdCORqQc-00354-00092977-00093156 growers not to forget about foliar CrQCdCORqQc-00355-00093157-00093564 diseases and Petridis gray mold is you CrQCdCORqQc-00356-00093565-00093741 know if we get anything like a season CrQCdCORqQc-00357-00093742-00093921 and bigger than bulky crops the next CrQCdCORqQc-00358-00093922-00094134 year we've got to still have botrytis CrQCdCORqQc-00359-00094135-00094506 grain mold management on our on our CrQCdCORqQc-00360-00094507-00094848 agenda and you know the key the key I CrQCdCORqQc-00361-00094849-00095124 guess herbicide a fungicide application CrQCdCORqQc-00362-00095125-00095498 time is pre canopy closure and the CrQCdCORqQc-00363-00095499-00095898 recommended or registered fungicide is CrQCdCORqQc-00364-00095899-00096153 carbon ism so keeping in mind if crops CrQCdCORqQc-00365-00096154-00096375 at seed crops and hay crops are getting CrQCdCORqQc-00366-00096376-00096720 Grothe during this growing season I hope CrQCdCORqQc-00367-00096721-00096855 that hope that we are talking about CrQCdCORqQc-00368-00096856-00097191 growth the growth of betch crops that a CrQCdCORqQc-00369-00097192-00097500 pre canopy closure application of carbon CrQCdCORqQc-00370-00097501-00097824 ISM is it is going to be warranted but CrQCdCORqQc-00371-00097825-00097971 what I would say is be mindful that CrQCdCORqQc-00372-00097972-00098238 withholding period it's 28 days for CrQCdCORqQc-00373-00098239-00098445 harvest or cutting for stock feed so CrQCdCORqQc-00374-00098446-00098670 particularly in the cutting for hay type CrQCdCORqQc-00375-00098671-00098832 of thing you've got to be pretty well CrQCdCORqQc-00376-00098833-00099066 aware that that's quite a long long CrQCdCORqQc-00377-00099067-00099336 withholding period to work around next CrQCdCORqQc-00378-00099337-00099807 slide things and insect pests if we've CrQCdCORqQc-00379-00099808-00100017 got the normal culprits red-legged earth CrQCdCORqQc-00380-00100018-00100164 mite and loosen flea during the CrQCdCORqQc-00381-00100165-00100455 establishment phase and say and also kal CrQCdCORqQc-00382-00100456-00100698 PA foods during during winter and early CrQCdCORqQc-00383-00100699-00100968 spring but just a reminder again these CrQCdCORqQc-00384-00100969-00101169 things are like like chocolate for grubs CrQCdCORqQc-00385-00101170-00101375 so if you're growing seed or grain crops CrQCdCORqQc-00386-00101376-00101673 native bug wound can be very damaging so CrQCdCORqQc-00387-00101674-00101969 turning your attention to to timely CrQCdCORqQc-00388-00101970-00102144 control of grubs is going to be pretty CrQCdCORqQc-00389-00102145-00102219 important CrQCdCORqQc-00390-00102220-00102661 next slide things CrQCdCORqQc-00391-00102663-00103079 okay just in summary in summary my five CrQCdCORqQc-00392-00103080-00103369 tips for a successful batch crop one is CrQCdCORqQc-00393-00103370-00103594 matching the variety and seeding rates CrQCdCORqQc-00394-00103595-00103865 to the intended end use and I'll have a CrQCdCORqQc-00395-00103866-00104080 talk a little bit about that in in a sec CrQCdCORqQc-00396-00104081-00104204 with a follow-up slide CrQCdCORqQc-00397-00104205-00104438 when in doubt inoculate with an CrQCdCORqQc-00398-00104439-00104690 appropriate Rhizobium strain get your CrQCdCORqQc-00399-00104691-00104930 broadleaf weed control strategy right CrQCdCORqQc-00400-00104931-00105149 which for me is getting choosing the CrQCdCORqQc-00401-00105150-00105422 right product at the right rate the CrQCdCORqQc-00402-00105423-00105683 right timing and right place and keep in CrQCdCORqQc-00403-00105683-00105899 mind that there are limited post CrQCdCORqQc-00404-00105900-00106154 emergent options for for broadleaf weed CrQCdCORqQc-00405-00106155-00106454 control be proactive in managing foliar CrQCdCORqQc-00406-00106455-00106820 disease particularly botrytis grow mold CrQCdCORqQc-00407-00106821-00107174 in Grothe crops and and manage insects CrQCdCORqQc-00408-00107175-00107414 particularly grubs in seed and grain CrQCdCORqQc-00409-00107415-00107729 crops I just like to explore the point CrQCdCORqQc-00410-00107730-00107873 number one just a little bit further CrQCdCORqQc-00411-00107874-00108307 before I close next slide thanks bro CrQCdCORqQc-00412-00108308-00108620 okay so first one is is seeding rates CrQCdCORqQc-00413-00108621-00109004 and you'll see in the in the veg grown CrQCdCORqQc-00414-00109005-00109274 oats which is on the GRDC website there CrQCdCORqQc-00415-00109275-00109493 are some suggested plant densities for CrQCdCORqQc-00416-00109494-00109751 different end uses of vetch and you can CrQCdCORqQc-00417-00109752-00109909 see that you know if you if you're CrQCdCORqQc-00418-00109910-00110225 planning a grain or seed crop through CrQCdCORqQc-00419-00110226-00110501 the target plant densities are lower CrQCdCORqQc-00420-00110502-00110758 than if you were say growing growing a CrQCdCORqQc-00421-00110759-00111053 vet for hay or grazing and brown manure CrQCdCORqQc-00422-00111054-00111266 you don't keep those keep those rates up CrQCdCORqQc-00423-00111267-00111515 because you're looking to produce as CrQCdCORqQc-00424-00111516-00111716 much bulk as you can and I'm a big CrQCdCORqQc-00425-00111717-00111992 advocate of calculating seeding rates by CrQCdCORqQc-00426-00111993-00112285 by doing doing some hundred or thousand CrQCdCORqQc-00427-00112286-00112490 seed weights at this time of year and CrQCdCORqQc-00428-00112491-00112676 applying that formula that you can see CrQCdCORqQc-00429-00112677-00112976 in the slide so yeah I have a lot of CrQCdCORqQc-00430-00112977-00113117 people say well what rate should be CrQCdCORqQc-00431-00113118-00113399 saying it my response is let's have a CrQCdCORqQc-00432-00113400-00113564 look at the seed size and will actually CrQCdCORqQc-00433-00113565-00113843 calculate out an appropriate rate given CrQCdCORqQc-00434-00113844-00114176 your given your intended end use of that CrQCdCORqQc-00435-00114177-00114574 peach crop next slide thanks Pru and CrQCdCORqQc-00436-00114575-00114833 finally I think it's said there's a real CrQCdCORqQc-00437-00114833-00115060 knack in matching varieties to the CrQCdCORqQc-00438-00115061-00115390 in use through here we grow a lot of CrQCdCORqQc-00439-00115391-00115739 veteran oats for hay and it's important CrQCdCORqQc-00440-00115740-00115988 to match up your vets variety with CrQCdCORqQc-00441-00115989-00116158 with your haver eye he saw that you CrQCdCORqQc-00442-00116159-00116378 haven't got vets that's so that's you CrQCdCORqQc-00443-00116379-00116588 know fully part of them the oats are on CrQCdCORqQc-00444-00116589-00116908 just coming out and head so I'm when I'm CrQCdCORqQc-00445-00116909-00117089 using pop and in those higher rainfall CrQCdCORqQc-00446-00117090-00117365 areas I try and match it with with mulga CrQCdCORqQc-00447-00117366-00117689 or winter wrote some later later oak CrQCdCORqQc-00448-00117690-00117965 times tomorrow Vova I'm a bit of a fan CrQCdCORqQc-00449-00117966-00118159 of matching it with your layer or CrQCdCORqQc-00450-00118160-00118457 Wallaroo oaks so that we match that so I CrQCdCORqQc-00451-00118458-00118706 guess that that late flowering of the CrQCdCORqQc-00452-00118707-00119090 veg to to hopefully flowering time of CrQCdCORqQc-00453-00119091-00119383 the oats I've seen people get this wrong CrQCdCORqQc-00454-00119384-00119611 and the oats aren't even out and head CrQCdCORqQc-00455-00119613-00119783 and the is already import where CrQCdCORqQc-00456-00119783-00120071 they without out match varieties so for CrQCdCORqQc-00457-00120072-00120281 grain and hay in low rainfall areas CrQCdCORqQc-00458-00120282-00120458 where you're looking at straight fetch CrQCdCORqQc-00459-00120458-00120716 you know vulgar and skewed in Co the new CrQCdCORqQc-00460-00120717-00121007 one which we available in the future CrQCdCORqQc-00461-00121008-00121250 will be good options for the medium to CrQCdCORqQc-00462-00121251-00121496 high rainfall areas you know tea mark CrQCdCORqQc-00463-00121497-00121726 and murabba still still former great CrQCdCORqQc-00464-00121727-00122209 great great choices as far as of brain CrQCdCORqQc-00465-00122210-00122480 and hay and also for hay in the high CrQCdCORqQc-00466-00122481-00122761 rainfall areas I'm still a fan of Papa CrQCdCORqQc-00467-00122763-00122972 knee which has been around for more CrQCdCORqQc-00468-00122973-00123290 since so since I was a child as a boy CrQCdCORqQc-00469-00123291-00123557 I'm sure so yeah matching matching CrQCdCORqQc-00470-00123558-00123743 varieties to end use I think is pretty CrQCdCORqQc-00471-00123744-00124001 important so pro that's probably all I CrQCdCORqQc-00472-00124002-00124229 wanted to run through I'll hand back CrQCdCORqQc-00473-00124230-00124526 over to you and get you to call whether CrQCdCORqQc-00474-00124527-00124711 you're taking questions now or later CrQCdCORqQc-00475-00124713-00125078 from that beautiful Tony thank you and CrQCdCORqQc-00476-00125079-00125249 we will take all questions at the end CrQCdCORqQc-00477-00125250-00125480 but please feel free to submit them now CrQCdCORqQc-00478-00125481-00125683 both questions in will get asked first CrQCdCORqQc-00479-00125684-00125860 so remember to look for the speech CrQCdCORqQc-00480-00125861-00126242 bubble icon and click on that to have a CrQCdCORqQc-00481-00126243-00126389 little pop-up which will enable you to CrQCdCORqQc-00482-00126390-00126641 type in a question now our next CrQCdCORqQc-00483-00126642-00126941 presenter is Stuart Nagel now Stuart is CrQCdCORqQc-00484-00126942-00127127 from the veg breeding program and is CrQCdCORqQc-00485-00127128-00127285 with the South Australian Research & CrQCdCORqQc-00486-00127286-00127654 Development Institute Stuart I have CrQCdCORqQc-00487-00127655-00127997 unused you over to you beautiful all CrQCdCORqQc-00488-00127998-00128345 probably reinforce a few other things CrQCdCORqQc-00489-00128346-00128615 Tony has said and then just go through a CrQCdCORqQc-00490-00128616-00128825 bit about the breeding program and where CrQCdCORqQc-00491-00128826-00129146 we're heading at the moment as Tony went CrQCdCORqQc-00492-00129147-00129250 through CrQCdCORqQc-00493-00129251-00129598 and talking about residues they will be CrQCdCORqQc-00494-00129599-00129901 very very important this year and they CrQCdCORqQc-00495-00129902-00130108 can affect you badly so be mindful of CrQCdCORqQc-00496-00130108-00130465 what you're what you're going into there CrQCdCORqQc-00497-00130466-00130654 are a variety of reasons for growing CrQCdCORqQc-00498-00130655-00130951 both direct and indirect you can CrQCdCORqQc-00499-00130952-00131253 produce very good I've value fodder and CrQCdCORqQc-00500-00131254-00131836 and grain common which can be the grain CrQCdCORqQc-00501-00131837-00131995 can be used for ruminants without it CrQCdCORqQc-00502-00131996-00132403 without a problem and your your have the CrQCdCORqQc-00503-00132404-00132574 ability to fix large amounts of nitrogen CrQCdCORqQc-00504-00132575-00132895 no matter what your end use is going to CrQCdCORqQc-00505-00132896-00133168 be and and if you're green or brown CrQCdCORqQc-00506-00133169-00133375 manuring that has the ability to improve CrQCdCORqQc-00507-00133376-00133579 your organic matter and soil structure CrQCdCORqQc-00508-00133580-00133984 and and as Tony mentioned is very CrQCdCORqQc-00509-00133985-00134271 versatile and you can change then use CrQCdCORqQc-00510-00134272-00134614 quite easily during the season depending CrQCdCORqQc-00511-00134615-00134893 on where your season is heading and last CrQCdCORqQc-00512-00134894-00135202 year was a very good example of having CrQCdCORqQc-00513-00135203-00135457 the opportunity to take hay off in CrQCdCORqQc-00514-00135458-00135631 September rather than push through CrQCdCORqQc-00515-00135632-00135799 because people weren't getting rain and CrQCdCORqQc-00516-00135800-00136065 yet ended up with a good product anyway CrQCdCORqQc-00517-00136066-00136300 the added benefits you can get are that CrQCdCORqQc-00518-00136301-00136579 you can use it to tackle those chemical CrQCdCORqQc-00519-00136580-00136777 resistance weeds we're getting more and CrQCdCORqQc-00520-00136778-00136951 more problem with particularly things CrQCdCORqQc-00521-00136952-00137326 like perhaps our resistant rye and brown CrQCdCORqQc-00522-00137327-00137620 grass you can either Bale them up in a CrQCdCORqQc-00523-00137621-00137962 bale and 70 and over or you can freeze CrQCdCORqQc-00524-00137963-00138190 them before they set seed and use it as CrQCdCORqQc-00525-00138191-00138529 a hay crop or a brown manure breaking CrQCdCORqQc-00526-00138530-00138727 that seed bank down and it doesn't take CrQCdCORqQc-00527-00138728-00138997 many years of attacking a rye grass seed CrQCdCORqQc-00528-00138998-00139159 bank in particular that to really CrQCdCORqQc-00529-00139160-00139687 whittle that down and and grasp free veg CrQCdCORqQc-00530-00139688-00139924 if you've got a really good grass for it CrQCdCORqQc-00531-00139925-00140164 crop it can break down saw borne CrQCdCORqQc-00532-00140165-00140383 diseases light Rhizoctonia it can give CrQCdCORqQc-00533-00140384-00140677 you a break of a season and we're CrQCdCORqQc-00534-00140678-00140989 looking at this year and hoping to do CrQCdCORqQc-00535-00140990-00141220 some work with Allen McKay on looking at CrQCdCORqQc-00536-00141221-00141493 nematodes and how they they're working CrQCdCORqQc-00537-00141494-00141805 with vich and and it's a very good tool CrQCdCORqQc-00538-00141806-00142030 to rehabilitate run down pack paddocks CrQCdCORqQc-00539-00142031-00142324 and the other the great advantage is CrQCdCORqQc-00540-00142325-00142549 it's not like a pulse crop you're not CrQCdCORqQc-00541-00142550-00142641 having to go through CrQCdCORqQc-00542-00142642-00142944 see to make make your goals you can CrQCdCORqQc-00543-00142945-00143151 knock it on the head in September and CrQCdCORqQc-00544-00143152-00143347 try and save subsoil deep subsoil CrQCdCORqQc-00545-00143348-00143494 moisture for the following season CrQCdCORqQc-00546-00143495-00143640 could you go to the next slide please CrQCdCORqQc-00547-00143641-00144102 Pru but one thing that you always need CrQCdCORqQc-00548-00144103-00144310 to mention is is not there CrQCdCORqQc-00549-00144311-00144619 are three different species commercially CrQCdCORqQc-00550-00144620-00145038 grown the most common is common CrQCdCORqQc-00551-00145039-00145282 and that's the varieties then Tony's CrQCdCORqQc-00552-00145283-00145835 talk mostly about their soft seeded the CrQCdCORqQc-00553-00145836-00146064 varieties released by this program CrQCdCORqQc-00554-00146065-00146238 murabba Racine a boulder and Tim are at CrQCdCORqQc-00555-00146239-00146601 the moment and rust-resistant which is CrQCdCORqQc-00556-00146602-00146743 really important in the disease scheme CrQCdCORqQc-00557-00146744-00147210 of things they are better agronomically CrQCdCORqQc-00558-00147211-00147429 than the older varieties and that CrQCdCORqQc-00559-00147430-00147631 they're a very important step in the CrQCdCORqQc-00560-00147632-00147810 production then there are wooly five CrQCdCORqQc-00561-00147811-00148158 itches which are a high rainfall and CrQCdCORqQc-00562-00148159-00148629 crop they predominantly control by CrQCdCORqQc-00563-00148630-00148831 heritage seeds they've had a market for CrQCdCORqQc-00564-00148832-00149095 a number of years and a little export CrQCdCORqQc-00565-00149096-00149307 market for grain and they've CrQCdCORqQc-00566-00149308-00149584 predominantly controlled that that is a CrQCdCORqQc-00567-00149585-00149799 very good product purely for for the CrQCdCORqQc-00568-00149800-00150099 production you cannot feed the grain to CrQCdCORqQc-00569-00150100-00150348 livestock at all it produces a lot more CrQCdCORqQc-00570-00150349-00150571 fodder in a high rainfall environment CrQCdCORqQc-00571-00150572-00150711 than the common it's very CrQCdCORqQc-00572-00150712-00150978 similar to the purple vet the Papa knees CrQCdCORqQc-00573-00150979-00151365 and but it has the older varieties CrQCdCORqQc-00574-00151366-00151633 Capello Hamaker and Nimoy in particular CrQCdCORqQc-00575-00151634-00151962 the very high seeded had very high hard CrQCdCORqQc-00576-00151963-00152241 seeded content and Nemo you're talking CrQCdCORqQc-00577-00152242-00152589 about 30% hard seeds at times and so you CrQCdCORqQc-00578-00152590-00152837 have to be very mindful that is a pure CrQCdCORqQc-00579-00152838-00153125 grazing or photo product and it will CrQCdCORqQc-00580-00153126-00153510 have a comeback in following years you CrQCdCORqQc-00581-00153511-00153651 can be talking three to five years CrQCdCORqQc-00582-00153652-00154009 you'll be still seeing an emergence of CrQCdCORqQc-00583-00154010-00154270 the hard seeds in fine crop so if you're CrQCdCORqQc-00584-00154271-00154623 growing a lentil or a chickpea you CrQCdCORqQc-00585-00154624-00154926 really have to be mindful of woolly CrQCdCORqQc-00586-00154927-00155158 posite it's a very good high producers CrQCdCORqQc-00587-00155159-00155398 in through the Gippsland in Victoria CrQCdCORqQc-00588-00155399-00155668 where they like and feeding the dairies CrQCdCORqQc-00589-00155669-00155862 use that product but they are just solid CrQCdCORqQc-00590-00155863-00155959 high producers you CrQCdCORqQc-00591-00155960-00156175 and again the hard seeds don't worry CrQCdCORqQc-00592-00156176-00156403 them and purple which is a different CrQCdCORqQc-00593-00156404-00156922 again it's a into subspecies and the it CrQCdCORqQc-00594-00156923-00157224 as Tony said it's a high rainfall target CrQCdCORqQc-00595-00157225-00157672 it has a couple of benefits it has some CrQCdCORqQc-00596-00157673-00157864 torrents to water logging compared to CrQCdCORqQc-00597-00157865-00158188 the others and it has broad striking CrQCdCORqQc-00598-00158189-00158398 crop use so that can give you an option CrQCdCORqQc-00599-00158399-00158650 in high rainfall environment and and CrQCdCORqQc-00600-00158651-00159037 what Tony was saying about the herbicide CrQCdCORqQc-00601-00159038-00159388 issues and turbine is now registered in CrQCdCORqQc-00602-00159389-00159751 veg IBS and and that is quite a good CrQCdCORqQc-00603-00159752-00159949 option at times but yet you do have to CrQCdCORqQc-00604-00159950-00160324 follow the label quite strictly and but CrQCdCORqQc-00605-00160325-00160603 the IBS and the post selling CrQCdCORqQc-00606-00160604-00160852 pre-emergent is is the vital time and CrQCdCORqQc-00607-00160853-00161035 we've got a next slide please CrQCdCORqQc-00608-00161036-00161620 Pru that is just a breakdown on CrQCdCORqQc-00609-00161621-00162127 varieties and I would recommend it if CrQCdCORqQc-00610-00162128-00162370 you're looking at for more details go to CrQCdCORqQc-00611-00162371-00162774 the link on the bottom of the page the CrQCdCORqQc-00612-00162775-00163180 2019 crop sowing God and that has a CrQCdCORqQc-00613-00163181-00163342 really detailed breakdown of all CrQCdCORqQc-00614-00163343-00163582 varieties while I'm here I will talk CrQCdCORqQc-00615-00163583-00163900 about student itza and that's how it's CrQCdCORqQc-00616-00163901-00164173 meant to be pronounced it's a Eastern CrQCdCORqQc-00617-00164174-00164605 European name and we were hoping to call CrQCdCORqQc-00618-00164606-00164812 the varieties something else but the CrQCdCORqQc-00619-00164813-00165075 name was taken and all our varieties and CrQCdCORqQc-00620-00165076-00165331 those that have been around for a CrQCdCORqQc-00621-00165332-00165520 few years will remember a rowdy Matich CrQCdCORqQc-00622-00165521-00165796 rather well all our varieties are named CrQCdCORqQc-00623-00165797-00165991 after he's from Eastern European rivers CrQCdCORqQc-00624-00165992-00166249 to pay respect to where most of our CrQCdCORqQc-00625-00166250-00166450 germplasm originally came from when when CrQCdCORqQc-00626-00166451-00166654 Rudy started the program and that's CrQCdCORqQc-00627-00166655-00166873 where Mariah and Tim Aachen and even CrQCdCORqQc-00628-00166874-00167098 Volga came from student it sir actually CrQCdCORqQc-00629-00167099-00167698 means frosty River and it is being CrQCdCORqQc-00630-00167699-00167899 commercialized currently through passage CrQCdCORqQc-00631-00167900-00168178 genetics and it won't be available this CrQCdCORqQc-00632-00168179-00168352 year that they're getting a certain CrQCdCORqQc-00633-00168353-00168552 amount of seed to build up hopefully CrQCdCORqQc-00634-00168553-00168898 they may have some commercial release CrQCdCORqQc-00635-00168899-00169186 next year we're not sure it will be the CrQCdCORqQc-00636-00169187-00169333 shortest season of the CrQCdCORqQc-00637-00169334-00169581 flowers at approximately ninety days CrQCdCORqQc-00638-00169582-00169978 that's why it's been showing really good CrQCdCORqQc-00639-00169979-00170323 results in there in the melon and the CrQCdCORqQc-00640-00170324-00170728 upper north and around areas like ro and CrQCdCORqQc-00641-00170729-00171157 places like that it is a the most cold CrQCdCORqQc-00642-00171158-00171472 tolerant line we have in that it CrQCdCORqQc-00643-00171473-00171649 continues to grow through a winter CrQCdCORqQc-00644-00171650-00171886 really really well most of the vetches CrQCdCORqQc-00645-00171887-00172102 most people see it particularly if CrQCdCORqQc-00646-00172103-00172234 you're in a cold environment that can CrQCdCORqQc-00647-00172235-00172456 they'll come up they move quite well and CrQCdCORqQc-00648-00172457-00172645 they grow slowly through June July CrQCdCORqQc-00649-00172646-00173008 because it it just it's a hard time of CrQCdCORqQc-00650-00173009-00173251 year students are actually actively CrQCdCORqQc-00651-00173252-00173449 grows through that part and as soon as CrQCdCORqQc-00652-00173450-00173656 it starts warming up it's in front of CrQCdCORqQc-00653-00173657-00173869 the other varieties to the point where CrQCdCORqQc-00654-00173870-00174088 probably one of the scrolls Tony saw CrQCdCORqQc-00655-00174089-00174286 over the last few years we've been CrQCdCORqQc-00656-00174287-00174655 cutting our hay trials a bit earlier to CrQCdCORqQc-00657-00174656-00175018 see where the final production is and a CrQCdCORqQc-00658-00175019-00175255 trial Olien last year and a couple in CrQCdCORqQc-00659-00175256-00175507 the Mallee of the year before way curry CrQCdCORqQc-00660-00175508-00175870 and and Loxton we were cutting in CrQCdCORqQc-00661-00175871-00176215 mid-august after sowing in yellow around CrQCdCORqQc-00662-00176216-00176398 the 10th of May we're cutting in the CrQCdCORqQc-00663-00176399-00176608 middle of August and by that point CrQCdCORqQc-00664-00176609-00176839 students are already had what over one CrQCdCORqQc-00665-00176840-00177133 ton per hectare dry matter more than the CrQCdCORqQc-00666-00177134-00177376 other varieties and so if you're CrQCdCORqQc-00667-00177377-00177580 after early feed or early bulk for CrQCdCORqQc-00668-00177581-00177793 whatever reason students will be a CrQCdCORqQc-00669-00177794-00178000 really good variety to fill that early CrQCdCORqQc-00670-00178001-00178396 feed gap the consequence of that early CrQCdCORqQc-00671-00178397-00178759 growth and bigger is that if you get CrQCdCORqQc-00672-00178760-00179182 late rains in late September CrQCdCORqQc-00673-00179183-00179455 it's the already past its peak and it CrQCdCORqQc-00674-00179456-00179704 won't make the most of those and their CrQCdCORqQc-00675-00179705-00179863 later varieties like Moriah a came up CrQCdCORqQc-00676-00179864-00180124 and come on in at that point and they do CrQCdCORqQc-00677-00180125-00180460 end up yielding higher if you have a CrQCdCORqQc-00678-00180461-00180718 light rain but students are really gets CrQCdCORqQc-00679-00180719-00180904 things going early gives you cover early CrQCdCORqQc-00680-00180905-00181339 and really and will be a bit of a step CrQCdCORqQc-00681-00181340-00181567 change in in those really low rainfall CrQCdCORqQc-00682-00181568-00182020 environments and so next slide please CrQCdCORqQc-00683-00182021-00182296 Pru CrQCdCORqQc-00684-00182297-00182669 next yep and I'm mr. sly this I'm with I CrQCdCORqQc-00685-00182670-00182855 meant to put something else in there and CrQCdCORqQc-00686-00182856-00183182 that's okay there are a few things I'd CrQCdCORqQc-00687-00183183-00183392 like to back up Tony on when when you're CrQCdCORqQc-00688-00183393-00183617 talking about growing particularly CrQCdCORqQc-00689-00183618-00183806 if it's a first on paddock selection is CrQCdCORqQc-00690-00183807-00184076 really important and you need a CrQCdCORqQc-00691-00184077-00184322 knowledge of the voids you've got the CrQCdCORqQc-00692-00184323-00184475 and the weeds you'll be chasing bossess CrQCdCORqQc-00693-00184476-00184769 Tony said you've got limited option to CrQCdCORqQc-00694-00184770-00185009 get options to get the broad leaves CrQCdCORqQc-00695-00185010-00185273 under control and your target in use CrQCdCORqQc-00696-00185274-00185531 while we keep saying which is very CrQCdCORqQc-00697-00185532-00185780 versatile you need to have a basic idea CrQCdCORqQc-00698-00185781-00186062 of of what your end use is going to be CrQCdCORqQc-00699-00186063-00186272 that will dictate your seeding rate CrQCdCORqQc-00700-00186273-00186455 sometimes the chemicals you use and CrQCdCORqQc-00701-00186456-00186686 those first two will dictate which CrQCdCORqQc-00702-00186687-00186896 species you you're going to use if CrQCdCORqQc-00703-00186897-00187139 you're in the high rainfall areas or in CrQCdCORqQc-00704-00187140-00187268 species and variety if you're in the CrQCdCORqQc-00705-00187269-00187394 high rainfall areas you've got the CrQCdCORqQc-00706-00187395-00187853 options of poppin Ian and capella or rm4 CrQCdCORqQc-00707-00187854-00188216 but in the lower rainfall acute those CrQCdCORqQc-00708-00188217-00188591 really are 450 ml rainfall areas and CrQCdCORqQc-00709-00188592-00189053 above and even in lower rainfall areas CrQCdCORqQc-00710-00189054-00189262 that the longer season varieties of CrQCdCORqQc-00711-00189263-00189671 common like Tamaki and murabba can CrQCdCORqQc-00712-00189672-00189935 produce really really good hay and they CrQCdCORqQc-00713-00189936-00190085 will continue to grow and make the most CrQCdCORqQc-00714-00190086-00190394 of any moisture you have but you will CrQCdCORqQc-00715-00190395-00190574 concede that you will not get them CrQCdCORqQc-00716-00190575-00190795 through the grain down around Lamoreaux CrQCdCORqQc-00717-00190796-00191057 from certain farmers for years of use CrQCdCORqQc-00718-00191058-00191489 and murabba because they know they will CrQCdCORqQc-00719-00191490-00191753 get a really good value hot and large CrQCdCORqQc-00720-00191754-00191966 yielding fodder product that they can CrQCdCORqQc-00721-00191967-00192173 see that it's only 1 in 10 years they'll CrQCdCORqQc-00722-00192174-00192332 get grain so they're buying their grain CrQCdCORqQc-00723-00192333-00192701 so the end-use will dictate what variety CrQCdCORqQc-00724-00192702-00192938 you want to do and I can't emphasize CrQCdCORqQc-00725-00192939-00193232 enough the pest monitoring Tony talked CrQCdCORqQc-00726-00193233-00193475 about red-legged earth mite loosens late CrQCdCORqQc-00727-00193476-00193670 early on will decimate your crop if you CrQCdCORqQc-00728-00193671-00194030 don't protect it and budworm later on CrQCdCORqQc-00729-00194031-00194270 will do your grain and the disease CrQCdCORqQc-00730-00194271-00194699 monitoring once again it depends on your CrQCdCORqQc-00731-00194700-00194888 end use goals how much you're going to CrQCdCORqQc-00732-00194889-00195167 monitor for disease but there's no use CrQCdCORqQc-00733-00195168-00195437 ringing a pathologist or your agronomist CrQCdCORqQc-00734-00195438-00195495 once CrQCdCORqQc-00735-00195496-00195715 needs clothes you say look I've got CrQCdCORqQc-00736-00195716-00195999 botrytis going through what can I do you CrQCdCORqQc-00737-00196000-00196248 do need to be mindful that in high CrQCdCORqQc-00738-00196249-00196395 production years and in high rainfall CrQCdCORqQc-00739-00196396-00196727 environments that disease will come in CrQCdCORqQc-00740-00196728-00197001 and one other thing I will say about CrQCdCORqQc-00741-00197002-00197228 disease there are a lot of people still CrQCdCORqQc-00742-00197229-00197400 out there that are concerned about grain CrQCdCORqQc-00743-00197401-00197598 prices so they look to the older CrQCdCORqQc-00744-00197599-00197772 varieties like Langer doc blanchefleur CrQCdCORqQc-00745-00197773-00198075 and Cummings particularly varieties like CrQCdCORqQc-00746-00198076-00198426 Cummings on Evan insulin these varieties CrQCdCORqQc-00747-00198427-00198713 are highly susceptible to rust the the CrQCdCORqQc-00748-00198714-00198912 varieties released by this program from CrQCdCORqQc-00749-00198913-00199143 when Riley sad with murabba Racine a CrQCdCORqQc-00750-00199144-00199344 vulgar Tim Aachen and student it some CrQCdCORqQc-00751-00199345-00199821 are all rust resistant completely rust CrQCdCORqQc-00752-00199822-00200262 can be a major disease in evening low CrQCdCORqQc-00753-00200263-00200472 rainfall environs you can get yield CrQCdCORqQc-00754-00200473-00200678 losses both grain and fodder of up to CrQCdCORqQc-00755-00200679-00200871 eighty percent it can decimate a paddock CrQCdCORqQc-00756-00200872-00201132 and that the other thing to be mindful CrQCdCORqQc-00757-00201133-00201524 of is one of the old-fashioned CrQCdCORqQc-00758-00201525-00201726 techniques of dealing with Rascals you CrQCdCORqQc-00759-00201727-00201863 just put your sheep in on the paddock CrQCdCORqQc-00760-00201864-00202176 and ate it down and but if you put CrQCdCORqQc-00761-00202177-00202668 heavily pregnant use or cattle in on a CrQCdCORqQc-00762-00202669-00202875 rust a paddock that is really really CrQCdCORqQc-00763-00202876-00203046 heavily infested with rust you can CrQCdCORqQc-00764-00203047-00203243 induce in abortion in those CrQCdCORqQc-00765-00203244-00203702 sheep so it is a really important thing CrQCdCORqQc-00766-00203703-00203922 and it's a consideration you don't have CrQCdCORqQc-00767-00203923-00204108 to think about grow rust resistant CrQCdCORqQc-00768-00204109-00204338 varieties grow that pay that little bit CrQCdCORqQc-00769-00204339-00204561 more grow more overall timocco vulgar CrQCdCORqQc-00770-00204562-00204911 and it is a real and it eases that that CrQCdCORqQc-00771-00204912-00205119 burden of monitoring you're only then CrQCdCORqQc-00772-00205119-00205583 looking at botrytis mostly and the other CrQCdCORqQc-00773-00205584-00205857 thing is which is often referred to as a CrQCdCORqQc-00774-00205858-00206087 break crop it's not really a break in CrQCdCORqQc-00775-00206088-00206319 your system treat it as a crop don't CrQCdCORqQc-00776-00206319-00206567 treat it as an old-fashioned fellow the CrQCdCORqQc-00777-00206569-00206819 better you treat it the better results CrQCdCORqQc-00778-00206821-00207017 you'll get and and your end goals will CrQCdCORqQc-00779-00207019-00207415 be achieved Tony's right these days and CrQCdCORqQc-00780-00207416-00207734 inoculation is almost a given you just CrQCdCORqQc-00781-00207735-00207948 need to think about it because usually CrQCdCORqQc-00782-00207948-00208101 you're not growing in a paddock CrQCdCORqQc-00783-00208102-00208294 that's grown rich in the last five years CrQCdCORqQc-00784-00208296-00208616 if you've had beans or peas through it CrQCdCORqQc-00785-00208617-00208923 it's not so bad but inoculation CrQCdCORqQc-00786-00208923-00209121 Ross Ballard's been showing data at CrQCdCORqQc-00787-00209121-00209625 recent updates where the levels of CrQCdCORqQc-00788-00209626-00209859 nodulation have a direct correlation to CrQCdCORqQc-00789-00209860-00210221 the above-ground biomass and grain you CrQCdCORqQc-00790-00210223-00210402 so it's really really important to do CrQCdCORqQc-00791-00210403-00210855 that and and briefly I'll just also you CrQCdCORqQc-00792-00210856-00211044 can go to the next slide it's just CrQCdCORqQc-00793-00211044-00211182 another picture of showing the CrQCdCORqQc-00794-00211183-00211442 differences between the species and CrQCdCORqQc-00795-00211444-00211581 briefly I'll go through where we're CrQCdCORqQc-00796-00211582-00211800 going as a program I'm probably running CrQCdCORqQc-00797-00211801-00212171 over time pre sorry and we are doing a CrQCdCORqQc-00798-00212173-00212364 bit more work around acid tolerance and CrQCdCORqQc-00799-00212365-00212519 looking to see what we've got we've got CrQCdCORqQc-00800-00212521-00212880 a line that has been healing very well CrQCdCORqQc-00801-00212881-00213102 in the last couple of years in in sites CrQCdCORqQc-00802-00213103-00213323 in New South Wales in Western Australia CrQCdCORqQc-00803-00213325-00213635 where the PHS are down around between CrQCdCORqQc-00804-00213636-00213867 five and four and a half and that line CrQCdCORqQc-00805-00213867-00214023 has been doing well so we're looking at CrQCdCORqQc-00806-00214023-00214176 a couple of sites in South Australia CrQCdCORqQc-00807-00214177-00214566 this year with with lower PHS we're also CrQCdCORqQc-00808-00214567-00214728 going to be working with Ross Ballard's CrQCdCORqQc-00809-00214729-00214944 group on there their new acid tolerant CrQCdCORqQc-00810-00214944-00215157 rhizobia to see the effects that we can CrQCdCORqQc-00811-00215158-00215463 produce with that we are also trying to CrQCdCORqQc-00812-00215464-00215679 get a bit of work done with with Ellen CrQCdCORqQc-00813-00215680-00215838 Mackay as I mentioned looking at the CrQCdCORqQc-00814-00215839-00216029 limit different nematodes and how they CrQCdCORqQc-00815-00216030-00216309 affect or hosted or not on a vet crop CrQCdCORqQc-00816-00216310-00216617 and and so there is a there is that bit CrQCdCORqQc-00817-00216619-00216954 of work ongoing and for those that are CrQCdCORqQc-00818-00216955-00217092 interested in the future of the breeding CrQCdCORqQc-00819-00217092-00217269 programme it's a little bit unclear at CrQCdCORqQc-00820-00217269-00217317 the moment CrQCdCORqQc-00821-00217317-00217694 and because GRDC are about to put a CrQCdCORqQc-00822-00217696-00217905 tender out for vets breeding services CrQCdCORqQc-00823-00217906-00218241 and so um looking for more commercial CrQCdCORqQc-00824-00218242-00218577 interest so those are our current goals CrQCdCORqQc-00825-00218578-00218862 but as for future releases that's all a CrQCdCORqQc-00826-00218863-00219078 bit up in the air until GRDC work out CrQCdCORqQc-00827-00219079-00219291 where that where we're going as a CrQCdCORqQc-00828-00219292-00219494 program so just that's just a break at CrQCdCORqQc-00829-00219496-00219759 the end and that's that will lock up to CrQCdCORqQc-00830-00219760-00220105 st. lamprey CrQCdCORqQc-00831-00220106-00220331 excellent thank you thank you very much CrQCdCORqQc-00832-00220332-00220514 for that Stuart that's fantastic CrQCdCORqQc-00833-00220515-00220862 whenever move into the Q&A session just CrQCdCORqQc-00834-00220863-00221042 a reminder you can see on your screen CrQCdCORqQc-00835-00221042-00221264 where I put up in a circle around that's CrQCdCORqQc-00836-00221265-00221408 the button you're looking give it to me CrQCdCORqQc-00837-00221409-00221600 out of the type in a question we've had CrQCdCORqQc-00838-00221601-00221894 one question coming so far from Joshua CrQCdCORqQc-00839-00221894-00222083 and the question is do you get problems CrQCdCORqQc-00840-00222084-00222667 with rust on bully pod vet will applaud CrQCdCORqQc-00841-00222669-00223094 vet is completely resistant to rust all CrQCdCORqQc-00842-00223094-00223676 varieties easy answer and we'll give you CrQCdCORqQc-00843-00223677-00223846 a few more minutes to type in some CrQCdCORqQc-00844-00223848-00224036 questions so please feel free to submit CrQCdCORqQc-00845-00224037-00224351 something but while I'm waiting for any CrQCdCORqQc-00846-00224352-00224534 additional questions to come in if CrQCdCORqQc-00847-00224535-00224690 you're looking for further information CrQCdCORqQc-00848-00224691-00225029 on vet GRDC grow notes is a very CrQCdCORqQc-00849-00225030-00225251 comprehensive resource and Tony CrQCdCORqQc-00850-00225252-00225467 mentioned this in his presentation so CrQCdCORqQc-00851-00225467-00225671 that's available the link is there on CrQCdCORqQc-00852-00225671-00225973 your screen or in just google GRDC grow CrQCdCORqQc-00853-00225975-00226175 notes and vetch make sure you get the CrQCdCORqQc-00854-00226176-00226316 one for the southern region because CrQCdCORqQc-00855-00226317-00226454 there are ones that are regionally CrQCdCORqQc-00856-00226455-00226829 specific also I'm the GRDC southern CrQCdCORqQc-00857-00226830-00227023 pulse extension project which is CrQCdCORqQc-00858-00227025-00227255 webinars a part of is looking to have a CrQCdCORqQc-00859-00227256-00227450 number of activities occurring through CrQCdCORqQc-00860-00227451-00227732 2019 to continue bringing you the latest CrQCdCORqQc-00861-00227733-00228046 and pulse information we have a network CrQCdCORqQc-00862-00228048-00228319 of discussion groups across Victoria and CrQCdCORqQc-00863-00228321-00228523 si and the locations of those are on CrQCdCORqQc-00864-00228525-00228830 your screen and their discussion groups CrQCdCORqQc-00865-00228831-00229001 Tony facilitates one of those groups CrQCdCORqQc-00866-00229002-00229256 based at Menem and they're about looking CrQCdCORqQc-00867-00229257-00229475 at particularly newer pulse growers and CrQCdCORqQc-00868-00229476-00229706 bringing them up to speed with what they CrQCdCORqQc-00869-00229707-00229913 need to do to successfully grow discuss CrQCdCORqQc-00870-00229914-00230173 pulse crops as relative to their region CrQCdCORqQc-00871-00230173-00230450 Stuart in 20 another question in what's CrQCdCORqQc-00872-00230451-00230705 the difference in the various new common CrQCdCORqQc-00873-00230706-00231014 fetch varieties you want me to answer CrQCdCORqQc-00874-00231015-00231294 that one Tony yes go for it to it and CrQCdCORqQc-00875-00231296-00231506 when you're saying new I'm assuming CrQCdCORqQc-00876-00231507-00231701 you're talking about tml vulgar and CrQCdCORqQc-00877-00231702-00232301 probably vibrant is an early season CrQCdCORqQc-00878-00232302-00232556 variety of flowers between 95 and 105 CrQCdCORqQc-00879-00232557-00232892 days for example it's very good as Tony CrQCdCORqQc-00880-00232892-00233398 mentioned on the Murray plains it's CrQCdCORqQc-00881-00233400-00233783 target was low rainfall and it is a very CrQCdCORqQc-00882-00233784-00233966 good or ground it produces good amount CrQCdCORqQc-00883-00233967-00234305 of seed and very good hay but it's CrQCdCORqQc-00884-00234306-00234614 really targeted probably less than 350 CrQCdCORqQc-00885-00234615-00234953 mils and to mock is a bigger plant Tim CrQCdCORqQc-00886-00234954-00235369 it was almost seen as a replacement for CrQCdCORqQc-00887-00235371-00235751 morale in the medium rainfall medium to CrQCdCORqQc-00888-00235752-00235996 high rainfall areas it flowers between CrQCdCORqQc-00889-00235998-00236213 105 and hundred and ten days so it's a CrQCdCORqQc-00890-00236214-00236519 little bit later it puts on a lot more CrQCdCORqQc-00891-00236519-00236771 bulk at the end of the season its vigor CrQCdCORqQc-00892-00236771-00237041 is actually early bigger and growth is CrQCdCORqQc-00893-00237042-00237244 actually better than boulders and it CrQCdCORqQc-00894-00237246-00237440 keeps going through the season so when CrQCdCORqQc-00895-00237441-00237644 you've got 350 plus mils right of CrQCdCORqQc-00896-00237644-00238025 rainfall Tim Ock is you target and it CrQCdCORqQc-00897-00238026-00238313 fits in a little bit better in mixtures CrQCdCORqQc-00898-00238314-00238544 with the oats because it's a bit of a CrQCdCORqQc-00899-00238544-00238759 later season there's Tony pointed out CrQCdCORqQc-00900-00238760-00239180 and it does have better high-end CrQCdCORqQc-00901-00239181-00239381 production if you like with the extra CrQCdCORqQc-00902-00239382-00239708 rainfall it out yields vulgar in in CrQCdCORqQc-00903-00239709-00239896 those medium to high running pool areas CrQCdCORqQc-00904-00239898-00240089 quite significantly both grain and hay CrQCdCORqQc-00905-00240090-00240353 production student it's the newer CrQCdCORqQc-00906-00240354-00240734 variety that will be coming as I gave a CrQCdCORqQc-00907-00240735-00241096 bit of a brief on is earlier than all of CrQCdCORqQc-00908-00241098-00241280 those put together at flowers at about CrQCdCORqQc-00909-00241281-00241582 90 days it's early bulk and bigger CrQCdCORqQc-00910-00241583-00241880 surpasses everything else it produces CrQCdCORqQc-00911-00241881-00242111 that Bob Earl here and will fill a feed CrQCdCORqQc-00912-00242112-00242566 gap and it also will give you a better CrQCdCORqQc-00913-00242567-00242942 target of timing of crop topping rye CrQCdCORqQc-00914-00242942-00243185 grass and things like that it won't ever CrQCdCORqQc-00915-00243186-00243500 compete with vulgar and tamaak in higher CrQCdCORqQc-00916-00243501-00243866 than say 320 330 from your brain but in CrQCdCORqQc-00917-00243867-00243998 those lower rainfall cropping CrQCdCORqQc-00918-00243998-00244127 environments particularly the mix CrQCdCORqQc-00919-00244128-00244553 farming systems it really good fit and CrQCdCORqQc-00920-00244554-00244894 and those three the newer varieties and CrQCdCORqQc-00921-00244896-00245312 they give you that range of choices to CrQCdCORqQc-00922-00245313-00245492 fit into your system or your target and CrQCdCORqQc-00923-00245492-00245823 use them if you can get great CrQCdCORqQc-00924-00245825-00246076 we've had two more questions come in and CrQCdCORqQc-00925-00246077-00246217 that will probably be all that we'll CrQCdCORqQc-00926-00246217-00246435 have time for today the first one that CrQCdCORqQc-00927-00246436-00246659 came in is do you have any comments on CrQCdCORqQc-00928-00246660-00247027 nitrogen fixation efficiency of veg so CrQCdCORqQc-00929-00247028-00247242 what's the best-case scenario for aloe CrQCdCORqQc-00930-00247244-00247467 starting in soil with the pH of around CrQCdCORqQc-00931-00247467-00247830 5.5 CrQCdCORqQc-00932-00247831-00248109 do you have opinion on that turtle I bet CrQCdCORqQc-00933-00248110-00248269 there's actually some work that's done CrQCdCORqQc-00934-00248269-00248689 it it is a very good nitrogen fixer and CrQCdCORqQc-00935-00248690-00249000 you does determine how much it actually CrQCdCORqQc-00936-00249001-00249273 how much is actually contributed to the CrQCdCORqQc-00937-00249275-00249510 soil so obviously if you if your harvest CrQCdCORqQc-00938-00249511-00249667 for grain there's there's a certain CrQCdCORqQc-00939-00249667-00249931 amount that will will go into into soil CrQCdCORqQc-00940-00249932-00250339 in there will be more nitrogen and CrQCdCORqQc-00941-00250340-00250783 positive possibly almost well justjust CrQCdCORqQc-00942-00250784-00251050 under double I think the the trial CrQCdCORqQc-00943-00251051-00251334 results have said that a contribution if CrQCdCORqQc-00944-00251335-00251608 it's if it's if it's cut down for cut CrQCdCORqQc-00945-00251609-00251869 down for hay but the highest nitrogen CrQCdCORqQc-00946-00251869-00252064 contribution is going to be the green or CrQCdCORqQc-00947-00252065-00252319 brown manure which is almost three times CrQCdCORqQc-00948-00252319-00252558 the amount of nitrogen contribution CrQCdCORqQc-00949-00252559-00252976 compared to compared to a grain crop so CrQCdCORqQc-00950-00252977-00253204 the answer is yes it is very good at CrQCdCORqQc-00951-00253205-00253453 nitrogen nitrogen additions but the end CrQCdCORqQc-00952-00253454-00253777 use will will determine actually how CrQCdCORqQc-00953-00253778-00254032 much how the quantity of nitrogen that CrQCdCORqQc-00954-00254033-00254290 will go back into the soil but you know CrQCdCORqQc-00955-00254291-00254508 I'd rate it I'd rate it higher than your CrQCdCORqQc-00956-00254509-00254694 certainly higher than your lentils and CrQCdCORqQc-00957-00254696-00254953 chickpeas maybe not more depending on CrQCdCORqQc-00958-00254954-00255181 the end use it can be as high as favor CrQCdCORqQc-00959-00255182-00255396 beans depending on depending on whether CrQCdCORqQc-00960-00255398-00255621 it's wrapped or or it's a cut for high CrQCdCORqQc-00961-00255623-00255973 or or Brown manure and that just to add CrQCdCORqQc-00962-00255973-00256321 to that and that makes inoculating CrQCdCORqQc-00963-00256321-00256600 really important because it's all about CrQCdCORqQc-00964-00256601-00256837 modulation and it is one of the higher CrQCdCORqQc-00965-00256838-00257094 fixers up there with favor beans because CrQCdCORqQc-00966-00257096-00257287 it's all about that biomass it produces CrQCdCORqQc-00967-00257288-00257619 and and those results that Tony was CrQCdCORqQc-00968-00257621-00257803 talking about we're done by the the best CrQCdCORqQc-00969-00257804-00257938 breeding program over a number of years CrQCdCORqQc-00970-00257939-00258382 and and it that that nitrogen is CrQCdCORqQc-00971-00258383-00258796 available for several years and there is CrQCdCORqQc-00972-00258796-00259180 a yield effect and in following cereals CrQCdCORqQc-00973-00259181-00259381 called the lamoureux premium wheat group CrQCdCORqQc-00974-00259382-00259573 I think they were back in the nineties CrQCdCORqQc-00975-00259573-00259878 series of trials down there looking at CrQCdCORqQc-00976-00259879-00260119 different rotations and they would CrQCdCORqQc-00977-00260119-00260317 cereal on cereal and they went cereal on CrQCdCORqQc-00978-00260317-00260638 and I think it was a brand new CrQCdCORqQc-00979-00260639-00261184 adventure thing a 1% yielding protein CrQCdCORqQc-00980-00261185-00261388 increase in a following cereal crop and CrQCdCORqQc-00981-00261389-00261610 up to 25 percent yield increase in that CrQCdCORqQc-00982-00261611-00261819 cereal compared to see everyone cereal CrQCdCORqQc-00983-00261821-00262039 so that that wasn't just nitrogen but CrQCdCORqQc-00984-00262040-00262615 that that's the testing right our very CrQCdCORqQc-00985-00262616-00262795 last question and it feeds into what you CrQCdCORqQc-00986-00262796-00263008 just mentioned Stuart but any tips for CrQCdCORqQc-00987-00263009-00263251 better inoculation in acidic soils for CrQCdCORqQc-00988-00263252-00263479 example a double rate plus a long life CrQCdCORqQc-00989-00263480-00263923 inoculum like a lost car tiny might be CrQCdCORqQc-00990-00263924-00264070 better than some of those yeah that's CrQCdCORqQc-00991-00264071-00264226 that that's an interesting one I'm a CrQCdCORqQc-00992-00264227-00264412 little bit a little bit simple as far as CrQCdCORqQc-00993-00264413-00264691 that that's concerned on I've looked at CrQCdCORqQc-00994-00264692-00265111 Ross's work and and one of the one of CrQCdCORqQc-00995-00265112-00265309 the key messages is coming through that CrQCdCORqQc-00996-00265310-00265582 is is double the rate of Pete doubles CrQCdCORqQc-00997-00265583-00265990 the it increases the chance success a CrQCdCORqQc-00998-00265991-00266260 lot more I have intended to use many of CrQCdCORqQc-00999-00266261-00266494 the many of the granules but the CrQCdCORqQc-01000-00266495-00266767 granules certainly do have a place in in CrQCdCORqQc-01001-00266768-00267091 dry selling situations where where again CrQCdCORqQc-01002-00267092-00267325 it's harder to get that that life of an CrQCdCORqQc-01003-00267326-00267700 ocular a to to to colonize the the roots CrQCdCORqQc-01004-00267701-00268147 of roots of of of fetch seed of the vet CrQCdCORqQc-01005-00268148-00268567 seedlings so I'm I'm a big fan of if in CrQCdCORqQc-01006-00268568-00268897 doubt if it's hostile double the rate of CrQCdCORqQc-01007-00268898-00269101 peat inoculants because there are some CrQCdCORqQc-01008-00269102-00269419 very good responses to to that increase CrQCdCORqQc-01009-00269420-00269845 in increase in in dosage rate and as CrQCdCORqQc-01010-00269846-00270100 you're you're intimating it's a numbers CrQCdCORqQc-01011-00270101-00270277 game it's all about getting the the high CrQCdCORqQc-01012-00270278-00270570 numbers of the rows over in the Sun and CrQCdCORqQc-01013-00270571-00271012 Ross Ballard's group and Ronnie and CrQCdCORqQc-01014-00271013-00271177 Western Australia are both working on CrQCdCORqQc-01015-00271178-00271480 new acid torrent rhizobia particularly CrQCdCORqQc-01016-00271481-00271738 are getting Farber beans but and that's CrQCdCORqQc-01017-00271739-00271918 why we're looking at this work in which CrQCdCORqQc-01018-00271919-00271993 this year CrQCdCORqQc-01019-00271994-00272410 if numbers games I've been Tories dried CrQCdCORqQc-01020-00272411-00272532 and the granules the none CrQCdCORqQc-01021-00272533-00272788 than ever as high as Pete so the more CrQCdCORqQc-01022-00272789-00273075 you put the better it is but it comes CrQCdCORqQc-01023-00273076-00273214 down to economics all I would recommend CrQCdCORqQc-01024-00273215-00273372 particularly in the soil you were CrQCdCORqQc-01025-00273373-00273570 talking about I would recommend and CrQCdCORqQc-01026-00273571-00273773 oculi ting every time you grow the crop CrQCdCORqQc-01027-00273774-00274098 it comes down to dollars and convenience CrQCdCORqQc-01028-00274099-00274305 how you do it but if his numbers CrQCdCORqQc-01029-00274306-00274540 doubling the rate has a high effect and CrQCdCORqQc-01030-00274541-00274870 if you look up rose Bella's paper he CrQCdCORqQc-01031-00274871-00275172 presented that at welcome JD's got that CrQCdCORqQc-01032-00275173-00275538 this year he's got some time graphs on CrQCdCORqQc-01033-00275539-00275863 the response to nodulation and yield and CrQCdCORqQc-01034-00275864-00276094 it's very significant you need to be CrQCdCORqQc-01035-00276095-00276597 doing all right Thank You Stuart and CrQCdCORqQc-01036-00276598-00276960 Tony we'll call it there and thank you CrQCdCORqQc-01037-00276961-00277128 everyone too for the great questions you CrQCdCORqQc-01038-00277129-00277305 certainly checked a lot more in than the CrQCdCORqQc-01039-00277306-00277468 favor Boone webinar that we run CrQCdCORqQc-01040-00277469-00277674 yesterday so much appreciated for CrQCdCORqQc-01041-00277675-00277891 getting those questions in I just to CrQCdCORqQc-01042-00277892-00278073 finish up on the pulse check group if CrQCdCORqQc-01043-00278074-00278253 you're interested in getting involved or CrQCdCORqQc-01044-00278254-00278382 finding out any more of them please CrQCdCORqQc-01045-00278383-00278598 touch base with myself and I'll get you CrQCdCORqQc-01046-00278599-00278823 in touch with the coordinator in your CrQCdCORqQc-01047-00278824-00278917 local area CrQCdCORqQc-01048-00278918-00279153 we'll also be running some crop walks at CrQCdCORqQc-01049-00279154-00279327 southern pulse agronomy trial sites CrQCdCORqQc-01050-00279328-00279573 right across the region in a late winter CrQCdCORqQc-01051-00279574-00279825 and spring so keep an eye out for on CrQCdCORqQc-01052-00279826-00280114 social media GRDC website and everywhere CrQCdCORqQc-01053-00280115-00280417 else for those there's also more pulse CrQCdCORqQc-01054-00280418-00280738 webinars this week in about 40 minutes CrQCdCORqQc-01055-00280739-00280971 there will be a field P webinar which is CrQCdCORqQc-01056-00280972-00281133 happening and then they'll also be one CrQCdCORqQc-01057-00281134-00281310 on lentils and one on chickpeas is CrQCdCORqQc-01058-00281311-00281574 Friday if you like today's event and CrQCdCORqQc-01059-00281575-00281818 format feel free to suggest other pulse CrQCdCORqQc-01060-00281819-00282003 topics that you'd like covered and we CrQCdCORqQc-01061-00282004-00282142 can look at rolling out more of these CrQCdCORqQc-01062-00282143-00282364 throughout the year I had a phone call CrQCdCORqQc-01063-00282365-00282546 from a grower who participated in the CrQCdCORqQc-01064-00282547-00282763 bean webinar yesterday and he said he CrQCdCORqQc-01065-00282764-00282964 loved to see standalone webinars on CrQCdCORqQc-01066-00282965-00283264 topics like inoculation and disease CrQCdCORqQc-01067-00283265-00283516 management in season so long if that's CrQCdCORqQc-01068-00283517-00283674 something that appeals to you either CrQCdCORqQc-01069-00283675-00283899 type in the chat box now or click me an CrQCdCORqQc-01070-00283900-00284062 email or give me a buzz afterwards and CrQCdCORqQc-01071-00284063-00284184 let me know what else you'd like to CrQCdCORqQc-01072-00284185-00284475 learn about if you have any other CrQCdCORqQc-01073-00284476-00284655 suggestions or requests the things you CrQCdCORqQc-01074-00284656-00284907 like to learn about in relation to CrQCdCORqQc-01075-00284908-00285210 pulses this year please drop me a line CrQCdCORqQc-01076-00285211-00285378 any time and we'll see what we can CrQCdCORqQc-01077-00285379-00285568 organize there are CrQCdCORqQc-01078-00285569-00285877 my contact details on the screen again CrQCdCORqQc-01079-00285878-00286083 thank you very much to Tony and Stuart CrQCdCORqQc-01080-00286084-00286230 for presenting today oh it's fantastic CrQCdCORqQc-01081-00286231-00286441 and thank you very much to all of you CrQCdCORqQc-01082-00286442-00286666 for participating which I am very much CrQCdCORqQc-01083-00286667-00286755 appreciated CrQCdCORqQc-01084-00286756-00286975 that's the end of the webinar I hope you CrQCdCORqQc-01085-00286976-00287167 all have a lovely day and I hope you all CrQCdCORqQc-01086-00287168-00287331 grow some magnificent fetch crops this CrQCdCORqQc-01087-00287332-00287723 season CrQCdCORqQc-01088-00287724-00288164 you CrQCdCORqQc-01089-00288165-00288371 you Ct-q5tlRPc0-00000-00000091-00000349 welcome to cocktails 101 buy drinks made Ct-q5tlRPc0-00001-00000350-00000532 easy today we're taking a look at an Ct-q5tlRPc0-00002-00000533-00000736 awesome Tiki classic that a lot of Ct-q5tlRPc0-00003-00000737-00000933 people seem to think is too difficult to Ct-q5tlRPc0-00004-00000934-00001119 make at home if you make all of your own Ct-q5tlRPc0-00005-00001120-00001315 ingredients which is true but you can Ct-q5tlRPc0-00006-00001316-00001512 get the same ingredients in the store to Ct-q5tlRPc0-00007-00001513-00001771 make it very simple for yourself or for Ct-q5tlRPc0-00008-00001772-00002049 parties Ct-q5tlRPc0-00009-00002050-00002284 to build your pina colada you'll start Ct-q5tlRPc0-00010-00002285-00002776 by adding two cups of ice next you'll Ct-q5tlRPc0-00011-00002777-00003025 add four ounces of coconut cream in this Ct-q5tlRPc0-00012-00003026-00003277 case I'm using Coco Lopez there's a lot Ct-q5tlRPc0-00013-00003278-00003481 of brands out there but this is the one Ct-q5tlRPc0-00014-00003482-00003672 I tend to go with if I'm not making my Ct-q5tlRPc0-00015-00003673-00003952 own coconut cream next you'll be using Ct-q5tlRPc0-00016-00003953-00004291 four ounces of pineapple juice and three Ct-q5tlRPc0-00017-00004292-00004968 ounces of rum put your lid on your Ct-q5tlRPc0-00018-00004969-00005719 blender and give it a blend into your Ct-q5tlRPc0-00019-00005720-00006004 hurricane glass pour your blended pina Ct-q5tlRPc0-00020-00006005-00006378 colada Ct-q5tlRPc0-00021-00006379-00006715 add a straw and for something like this Ct-q5tlRPc0-00022-00006716-00006904 you can garnish it with pineapple if you Ct-q5tlRPc0-00023-00006905-00007084 have it cherries a slice of orange Ct-q5tlRPc0-00024-00007084-00007335 whatever you like for your party chairs Ct-q5tlRPc0-00025-00007336-00007765 from drinks made easy thanks so much for Ct-q5tlRPc0-00026-00007766-00007891 watching and please remember to always Ct-q5tlRPc0-00027-00007892-00008041 drink responsibly because everybody Ct-q5tlRPc0-00028-00008042-00008233 likes to make friends but no one likes Ct-q5tlRPc0-00029-00008234-00008424 to make them in a prison shower we're Ct-q5tlRPc0-00030-00008425-00008518 gonna need to do another one of that Ct-q5tlRPc0-00031-00008519-00008886 that's perfect No CtCbm07a3l0-00000-00000313-00001967 [Music] CtCbm07a3l0-00001-00001968-00002256 okay CtCbm07a3l0-00002-00002257-00003247 [Music] CtCbm07a3l0-00003-00003247-00003604 okay CtCbm07a3l0-00004-00003604-00005385 [Music] CtCbm07a3l0-00005-00005386-00007734 [Music] CtCbm07a3l0-00006-00007736-00008165 do CtCbm07a3l0-00008-00011403-00011614 [Applause] CtCbm07a3l0-00009-00011615-00012196 do CtCbm07a3l0-00011-00021108-00022245 [Music] CtCbm07a3l0-00012-00022246-00022943 [Applause] CtCbm07a3l0-00013-00022944-00023255 a few moments later CtCbm07a3l0-00014-00023256-00024325 [Music] CtCbm07a3l0-00015-00024326-00025107 [Music] CtCbm07a3l0-00016-00025108-00027214 [Music] CtCbm07a3l0-00017-00027216-00028502 bye CtCbm07a3l0-00018-00028504-00028712 you CveJyoWi_QQ-00000-00000000-00001018 [Music] CveJyoWi_QQ-00001-00001019-00001491 [Applause] CveJyoWi_QQ-00002-00001492-00002883 oh CveJyoWi_QQ-00003-00002884-00003093 is CveJyoWi_QQ-00004-00003094-00005712 [Music] CveJyoWi_QQ-00005-00005713-00005838 [Applause] CveJyoWi_QQ-00006-00005839-00006466 [Music] CveJyoWi_QQ-00007-00006467-00006645 [Applause] CveJyoWi_QQ-00008-00006645-00007083 [Music] CveJyoWi_QQ-00009-00007084-00008483 oh CveJyoWi_QQ-00010-00008484-00008688 baby CveJyoWi_QQ-00012-00012684-00013155 baby CveJyoWi_QQ-00013-00013156-00014083 [Music] CveJyoWi_QQ-00014-00014084-00014686 baby CveJyoWi_QQ-00015-00014687-00014895 you CwidqE1iBbM-00000-00003119-00003199 how because CwidqE1iBbM-00001-00003200-00003511 they didn't understand biology to be CwidqE1iBbM-00002-00003511-00003599 informed about CwidqE1iBbM-00003-00003600-00004070 the virus virus i don't know CwidqE1iBbM-00004-00004071-00004431 1919 yes what if you get a coffee detail CwidqE1iBbM-00005-00004432-00004967 20 government 20. CwidqE1iBbM-00006-00004968-00005231 will manage your coffee the indians CwidqE1iBbM-00007-00005232-00005415 devastated by coffee CwidqE1iBbM-00008-00005416-00005622 why are CwidqE1iBbM-00009-00005623-00006148 [Music] CwidqE1iBbM-00010-00006149-00007119 [Music] CwidqE1iBbM-00011-00007120-00007495 statement unless the chinese tell us CwidqE1iBbM-00012-00007495-00007910 we shall not know the causes of cooking CwidqE1iBbM-00013-00007911-00009959 originated from what from china CwidqE1iBbM-00014-00009960-00010135 the moment something becomes a CwidqE1iBbM-00015-00010136-00010431 commercial teacher wow CwidqE1iBbM-00016-00010432-00010719 nobody should deceive you that we shall CwidqE1iBbM-00017-00010720-00010799 have CwidqE1iBbM-00019-00014084-00015191 a CwidqE1iBbM-00020-00015191-00015319 what do you do you read the CwidqE1iBbM-00021-00015319-00016927 demonstration on demographics CwidqE1iBbM-00022-00016928-00017230 when you have how many jobs has CwidqE1iBbM-00023-00017231-00018283 hiv created you have counsellors CwidqE1iBbM-00024-00018284-00021103 yes CwidqE1iBbM-00025-00021104-00021303 interpreted but they don't want to copy CwidqE1iBbM-00026-00021304-00021535 the 19 copied in 19 CwidqE1iBbM-00027-00021536-00021758 companies called muslims do you know the CwidqE1iBbM-00028-00021759-00022111 investments CwidqE1iBbM-00029-00022112-00022483 in terms of research it takes CwidqE1iBbM-00030-00022484-00022750 normally it takes CwidqE1iBbM-00031-00022751-00023367 18 months CwidqE1iBbM-00032-00023368-00023550 as this medicine the drugs you are CwidqE1iBbM-00033-00023551-00023886 talking about CwidqE1iBbM-00034-00023887-00024953 have CwidqE1iBbM-00035-00024954-00026122 [Music] CwidqE1iBbM-00036-00026123-00026777 [Music] CwidqE1iBbM-00037-00026777-00028095 [Music] CwidqE1iBbM-00038-00028095-00028518 not to cheat our dividend how CwidqE1iBbM-00039-00028519-00028974 many is now go to from viruses CwidqE1iBbM-00040-00028975-00029287 and choir about diseases because in the CwidqE1iBbM-00041-00029288-00029487 my appearance in gardens CwidqE1iBbM-00042-00029488-00032223 i CwidqE1iBbM-00043-00032224-00033683 they are going to reduction CwidqE1iBbM-00044-00033684-00033916 um CwidqE1iBbM-00045-00033917-00034902 [Music] CwidqE1iBbM-00046-00034903-00035287 you tell them this is not a problem CwidqE1iBbM-00047-00035288-00035490 nobody has produced a cure for CwidqE1iBbM-00048-00035491-00035646 cooperating CwidqE1iBbM-00049-00035647-00035902 but if you tell the president that the CwidqE1iBbM-00050-00035903-00035951 coffee CwidqE1iBbM-00051-00035952-00036407 19 is each one you can vaccinate it CwidqE1iBbM-00052-00036408-00038239 publishing a reaction CwidqE1iBbM-00053-00038240-00038590 when a government loses the public trust CwidqE1iBbM-00054-00038591-00038830 and the credibility everything that he CwidqE1iBbM-00055-00038831-00038999 does it becomes the defender CwidqE1iBbM-00056-00039000-00039283 yep very much overhaul the means of CwidqE1iBbM-00057-00039284-00042083 education CwidqE1iBbM-00058-00042084-00043255 um CwidqE1iBbM-00059-00043256-00043495 when we suffered in the first wave tell CwidqE1iBbM-00060-00043496-00043615 me what the government CwidqE1iBbM-00061-00043616-00044367 did to protect it miracle collections CwidqE1iBbM-00062-00044368-00046343 yes yes CwidqE1iBbM-00063-00046344-00047911 because CwidqE1iBbM-00064-00047912-00048215 is here to stay we must learn how to to CwidqE1iBbM-00065-00048216-00048295 exist CwidqE1iBbM-00066-00048296-00048543 with the coffee okay evenly for the CwidqE1iBbM-00067-00048544-00048743 president brings a short-term strategy CwidqE1iBbM-00068-00048744-00049039 over coffee to every i oppose him CwidqE1iBbM-00069-00049040-00050483 because i CwidqE1iBbM-00071-00056367-00057519 [Music] CwidqE1iBbM-00072-00057520-00057926 to design a communication program CwidqE1iBbM-00073-00057927-00058247 to tell people that CwidqE1iBbM-00074-00058248-00060825 comedy is here 19 is here to stay CwidqE1iBbM-00075-00060826-00062640 [Music] CwidqE1iBbM-00076-00062641-00064454 [Music] CwidqE1iBbM-00077-00064455-00064823 in india everything what they do CwidqE1iBbM-00078-00064824-00065103 they depend on the election calendar CwidqE1iBbM-00079-00065104-00065882 okay CwidqE1iBbM-00080-00065883-00068682 popular CwidqE1iBbM-00081-00068683-00070126 um CwidqE1iBbM-00082-00070127-00070463 is to use compassion no CwidqE1iBbM-00083-00070464-00070999 educate this man CwidqE1iBbM-00084-00071000-00071335 educate this one CwidqE1iBbM-00085-00071336-00071826 educate the ugandan CwidqE1iBbM-00086-00071827-00072882 [Applause] CwidqE1iBbM-00087-00072883-00075638 foreign CwidqE1iBbM-00088-00075639-00077082 a representative CwidqE1iBbM-00089-00077083-00079882 foreign CwidqE1iBbM-00090-00079883-00081175 foreign CwidqE1iBbM-00092-00086883-00088282 is CwidqE1iBbM-00094-00091482-00093847 [Music] CwidqE1iBbM-00096-00098183-00100882 i CwidqE1iBbM-00097-00100883-00103682 foreign CwidqE1iBbM-00098-00103683-00106483 foreign CwidqE1iBbM-00100-00110199-00112083 [Music] CwidqE1iBbM-00101-00112083-00114194 m CwidqE1iBbM-00102-00114195-00114883 [Music] CwidqE1iBbM-00103-00114883-00115692 okay CwidqE1iBbM-00104-00115693-00116283 [Music] CwidqE1iBbM-00105-00116283-00117683 yes CwidqE1iBbM-00106-00117683-00119083 is CwidqE1iBbM-00107-00119083-00120483 refugees CwidqE1iBbM-00108-00120483-00121883 foreign CwidqE1iBbM-00109-00121883-00122553 um CwidqE1iBbM-00110-00122554-00123283 [Music] CwidqE1iBbM-00111-00123283-00124702 is CwidqE1iBbM-00112-00124703-00124895 at the heart of the government instead CwidqE1iBbM-00113-00124896-00125110 of looking at it CwidqE1iBbM-00114-00125111-00125375 governments everywhere have to CwidqE1iBbM-00115-00125376-00125447 concentrate CwidqE1iBbM-00116-00125448-00125686 more on projecting their problems more CwidqE1iBbM-00117-00125688-00125799 importantly CwidqE1iBbM-00118-00125800-00125975 the chinese defeated the violence CwidqE1iBbM-00119-00125976-00128408 without a choice CwidqE1iBbM-00120-00128409-00128807 [Music] CwidqE1iBbM-00121-00128808-00130334 you are killed CwidqE1iBbM-00122-00130335-00130478 that we are competitive on the CwidqE1iBbM-00123-00130479-00130702 international market another important CwidqE1iBbM-00124-00130703-00130807 factor is that CwidqE1iBbM-00125-00130808-00131014 being a second largest economy in the CwidqE1iBbM-00126-00131015-00131119 whole world CwidqE1iBbM-00127-00131120-00131414 china market for workers and taxi and CwidqE1iBbM-00128-00131415-00131487 traders CwidqE1iBbM-00129-00131488-00132987 for many countries CwidqE1iBbM-00131-00138684-00139780 is CwidqE1iBbM-00132-00139781-00141483 [Music] CwidqE1iBbM-00133-00141484-00141843 um CwidqE1iBbM-00134-00141844-00142687 [Music] CwidqE1iBbM-00135-00142688-00144271 you know CwidqE1iBbM-00136-00144272-00144384 they were CwidqE1iBbM-00137-00144385-00145135 [Music] CwidqE1iBbM-00138-00145136-00145359 immigration officials at the airport CwidqE1iBbM-00139-00145360-00145599 allow the troopers to enter the country CwidqE1iBbM-00140-00145600-00145839 at a fee forgetting that they are also CwidqE1iBbM-00141-00145840-00146135 putting their lives over their families CwidqE1iBbM-00142-00146136-00146366 by the time the president moved in to CwidqE1iBbM-00143-00146367-00146487 close the borders CwidqE1iBbM-00144-00146488-00146935 a lot of damage CwidqE1iBbM-00146-00151284-00152683 um CwidqE1iBbM-00147-00152684-00154083 foreign CwidqE1iBbM-00148-00154084-00155483 foreign CwidqE1iBbM-00149-00155484-00156966 foreign CwidqE1iBbM-00150-00156967-00159683 oh CwidqE1iBbM-00151-00159684-00161083 um CwidqE1iBbM-00152-00161084-00162650 um CwidqE1iBbM-00153-00162651-00163883 [Music] CwidqE1iBbM-00154-00163884-00165283 yes CwidqE1iBbM-00155-00165284-00166683 me CwidqE1iBbM-00156-00166684-00168083 um CwidqE1iBbM-00157-00168084-00169483 um CwidqE1iBbM-00158-00169484-00170883 okay CwidqE1iBbM-00159-00170884-00173683 just CwidqE1iBbM-00160-00173684-00175083 foreign CwidqE1iBbM-00161-00175084-00177883 foreign CwidqE1iBbM-00162-00177884-00180683 um CwidqE1iBbM-00163-00180684-00180856 foreign CwidqE1iBbM-00164-00180857-00182083 [Music] CwidqE1iBbM-00165-00182084-00183502 oh CwidqE1iBbM-00166-00183503-00186320 i'm taking them CwidqE1iBbM-00167-00186321-00187023 [Music] CwidqE1iBbM-00168-00187024-00189083 i think this is CwidqE1iBbM-00169-00189084-00189599 with CwidqE1iBbM-00170-00189600-00189911 it's okay CwidqE1iBbM-00171-00189912-00190054 i don't know why you are taking away my CwidqE1iBbM-00172-00190055-00190447 peace and i'm not interested in this CwidqE1iBbM-00173-00190448-00191831 i'm not interested CwidqE1iBbM-00174-00191832-00193283 so they just CwidqE1iBbM-00175-00193284-00194683 okay CwidqE1iBbM-00176-00194684-00195095 second CwidqE1iBbM-00177-00195096-00195319 you don't have that documentation CwidqE1iBbM-00178-00195320-00195454 otherwise you cannot come to my CwidqE1iBbM-00179-00195455-00195671 residence CwidqE1iBbM-00180-00195672-00195869 without CwidqE1iBbM-00181-00195870-00197483 [Music] CwidqE1iBbM-00182-00197484-00198077 is CwidqE1iBbM-00183-00198078-00198883 [Music] CwidqE1iBbM-00184-00198884-00200283 okay CwidqE1iBbM-00185-00200284-00203083 um CwidqE1iBbM-00186-00203084-00205397 foreign CwidqE1iBbM-00187-00205398-00205882 [Music] CwidqE1iBbM-00188-00205883-00205985 yes CwidqE1iBbM-00189-00205986-00207282 [Music] CwidqE1iBbM-00190-00207283-00208682 um CwidqE1iBbM-00192-00212304-00212623 is very important it is not the same CwidqE1iBbM-00193-00212623-00212671 case CwidqE1iBbM-00194-00212671-00212967 in the politics when former u.s CwidqE1iBbM-00195-00212967-00213158 president bill clinton CwidqE1iBbM-00196-00213159-00213431 was asked about the age difference CwidqE1iBbM-00197-00213432-00213487 between CwidqE1iBbM-00198-00213488-00213719 his and johnny mckenzie and john CwidqE1iBbM-00199-00213719-00213831 mccain's CwidqE1iBbM-00200-00213832-00214063 he didn't really write that what CwidqE1iBbM-00201-00214064-00214158 mattered CwidqE1iBbM-00202-00214159-00214631 are the ideas CwidqE1iBbM-00203-00214632-00214958 in fact in the positives it is why they CwidqE1iBbM-00204-00214959-00215110 believe that leaders become CwidqE1iBbM-00205-00215111-00215679 more pragmatic your oda for example CwidqE1iBbM-00206-00215680-00216110 desi CwidqE1iBbM-00207-00216111-00216342 but as he grew up in the age and CwidqE1iBbM-00208-00216344-00216463 experienced CwidqE1iBbM-00209-00216464-00216742 he started the extending generosity by CwidqE1iBbM-00210-00216744-00216894 granting CwidqE1iBbM-00211-00216894-00217071 [Music] CwidqE1iBbM-00212-00217071-00217342 whether they zero evenly means including CwidqE1iBbM-00213-00217344-00217487 christian CwidqE1iBbM-00214-00217488-00217806 and the millionaires CwidqE1iBbM-00215-00217807-00218094 we have come out now by the members of CwidqE1iBbM-00216-00218096-00218206 the palace CwidqE1iBbM-00217-00218207-00218655 and the system remains there roboticity CwidqE1iBbM-00218-00218656-00218919 the numerous examples to illustrate this CwidqE1iBbM-00219-00218919-00219031 phenomenon CwidqE1iBbM-00220-00219032-00219239 when it has become followed it can't be CwidqE1iBbM-00221-00219240-00219431 beneficial from them CwidqE1iBbM-00222-00219432-00219751 let us start with italy when the italian CwidqE1iBbM-00223-00219752-00219855 economy CwidqE1iBbM-00224-00219856-00220127 was hit by economic grant politician CwidqE1iBbM-00225-00220128-00220246 napoleon CwidqE1iBbM-00226-00220248-00220479 after the age of 95 was picked to fix CwidqE1iBbM-00227-00220480-00220639 the economy CwidqE1iBbM-00228-00220640-00220942 the man who elevated the china CwidqE1iBbM-00229-00220944-00221231 from our state it was second largest CwidqE1iBbM-00230-00221232-00221319 economy CwidqE1iBbM-00231-00221319-00221667 in the whole world is daily he was CwidqE1iBbM-00232-00221667-00222127 82 years u.s former president ronald CwidqE1iBbM-00233-00222128-00222246 reagan CwidqE1iBbM-00234-00222248-00222582 accepted to power at the age of 75 CwidqE1iBbM-00235-00222583-00222823 and he developed the uss military to CwidqE1iBbM-00236-00222823-00222982 recover from the vietnam CwidqE1iBbM-00237-00222983-00223310 defeat and the baptism of power status CwidqE1iBbM-00238-00223311-00223519 american military had become a CwidqE1iBbM-00239-00223519-00223639 sovereignty target CwidqE1iBbM-00240-00223640-00224119 for terrorists from CwidqE1iBbM-00241-00224119-00224455 jama lebanese took over to the age of 76 CwidqE1iBbM-00242-00224456-00224687 and his opportunity with delaying the CwidqE1iBbM-00243-00224688-00224871 somo foundation for democratic CwidqE1iBbM-00244-00224871-00224975 institutions CwidqE1iBbM-00245-00224976-00225342 and revamping the economy in addition CwidqE1iBbM-00246-00225344-00225567 the reticuli scenario became pragmatic CwidqE1iBbM-00247-00225567-00225727 in all the age CwidqE1iBbM-00248-00225728-00226031 i somehow doubt where a young man would CwidqE1iBbM-00249-00226032-00226206 have allowed the marriage to partition CwidqE1iBbM-00250-00226207-00226446 and the capitalists the same applies to CwidqE1iBbM-00251-00226448-00226558 hennessy CwidqE1iBbM-00252-00226559-00226815 who considered ishmael defeat and CwidqE1iBbM-00253-00226816-00226942 somewhat a doubt CwidqE1iBbM-00254-00226944-00227223 whether young would have considered the CwidqE1iBbM-00255-00227223-00227279 defeat CwidqE1iBbM-00256-00227280-00227591 and in fact if i was running CwidqE1iBbM-00257-00227592-00228063 i was going to say CwidqE1iBbM-00258-00228064-00229975 he was removed CwidqE1iBbM-00259-00229976-00230358 the country there are four what matters CwidqE1iBbM-00260-00230359-00230615 in the democratic countries is until the CwidqE1iBbM-00261-00230616-00230671 edge CwidqE1iBbM-00262-00230671-00230894 as people talk about muslims in the CwidqE1iBbM-00263-00230896-00231015 leadership CwidqE1iBbM-00264-00231016-00231303 one can ask what was the intention of CwidqE1iBbM-00265-00231304-00231415 the flamers CwidqE1iBbM-00266-00231416-00231646 to impose the seventeen limits in their CwidqE1iBbM-00267-00231648-00231767 construction CwidqE1iBbM-00269-00235119-00236206 [Music] CwidqE1iBbM-00270-00236207-00236375 but if it is wrong with information to CwidqE1iBbM-00271-00236376-00236527 the president CwidqE1iBbM-00272-00236528-00238558 a prophet asked it CwidqE1iBbM-00273-00238559-00238719 applied to the former prime minister CwidqE1iBbM-00274-00238719-00238910 tony blair he gave away CwidqE1iBbM-00275-00238911-00239231 to go to the brown the anc in the south CwidqE1iBbM-00276-00239232-00239319 africa removed CwidqE1iBbM-00277-00239319-00239591 him from power before his time will CwidqE1iBbM-00278-00239592-00239679 expire CwidqE1iBbM-00279-00239680-00239879 and the same exactly to happen to his CwidqE1iBbM-00280-00239880-00240055 success CwidqE1iBbM-00281-00240056-00240303 zoom because they do not want a CwidqE1iBbM-00282-00240304-00240439 successor to inherit CwidqE1iBbM-00283-00240440-00242279 the incumbency problems CwidqE1iBbM-00284-00242280-00242542 this is very important to those who are CwidqE1iBbM-00285-00242544-00242671 just living for power CwidqE1iBbM-00286-00242671-00242958 and muslims sent a stronger woman after CwidqE1iBbM-00287-00242959-00243110 a tackle CwidqE1iBbM-00288-00243111-00243303 he's called the meeting of family CwidqE1iBbM-00289-00243304-00243439 members and told CwidqE1iBbM-00290-00243440-00243848 them anybody who engages CwidqE1iBbM-00291-00243850-00245110 [Music] CwidqE1iBbM-00292-00245111-00245415 lastly changing the edge limit will help CwidqE1iBbM-00293-00245416-00245463 us CwidqE1iBbM-00294-00245464-00245782 to delay the success of the battle which CwidqE1iBbM-00295-00245783-00245910 is ready CwidqE1iBbM-00296-00245911-00246215 remember almost CwidqE1iBbM-00297-00246216-00247006 split over when yamamoto CwidqE1iBbM-00298-00247007-00247310 if we change this problem of CwidqE1iBbM-00299-00247311-00247655 removing the time limits and the 75 year CwidqE1iBbM-00300-00247656-00247742 car CwidqE1iBbM-00301-00247744-00248015 it will create a political stability CwidqE1iBbM-00302-00248016-00248119 because CwidqE1iBbM-00303-00248119-00248358 it would benefit the president to retire CwidqE1iBbM-00304-00248359-00248519 or seek another time CwidqE1iBbM-00305-00248519-00249046 this is the way they are bringing this CwidqE1iBbM-00306-00249048-00249288 the interest CxE9LiMoVjY-00000-00000142-00001585 [Music] CxE9LiMoVjY-00001-00001586-00001995 okay for a system with group symmetry CxE9LiMoVjY-00002-00001996-00002175 gene I have just said all these things CxE9LiMoVjY-00003-00002176-00002507 now I'm just repeating for summarizing CxE9LiMoVjY-00004-00002508-00002843 the transition from an initial state to CxE9LiMoVjY-00005-00002844-00003147 due to interaction interaction is given CxE9LiMoVjY-00006-00003148-00003554 by some operator oh there is an initial CxE9LiMoVjY-00007-00003555-00004050 state N and a final state M and I want CxE9LiMoVjY-00008-00004051-00004388 to find whether this result is going to CxE9LiMoVjY-00009-00004389-00004991 be 0 or not it's what I said so you have CxE9LiMoVjY-00010-00004992-00005213 to remember that the initial state CxE9LiMoVjY-00011-00005214-00005531 belongs to one e-rep let's call it as CxE9LiMoVjY-00012-00005532-00005795 alpha final state should belong to CxE9LiMoVjY-00013-00005796-00005972 another here a need not be the same CxE9LiMoVjY-00014-00005973-00006338 mirror right this transition was not CxE9LiMoVjY-00015-00006339-00006687 between the same era this transition is CxE9LiMoVjY-00016-00006688-00006863 between the same River Iraq so it CxE9LiMoVjY-00017-00006864-00007020 doesn't really matter it belongs to one CxE9LiMoVjY-00018-00007020-00007310 e-rep alpha the initial state final CxE9LiMoVjY-00019-00007311-00007509 state belongs to another II rep beta CxE9LiMoVjY-00020-00007509-00007760 alpha and beta could be same alpha and CxE9LiMoVjY-00021-00007761-00008228 beta could be different okay and then CxE9LiMoVjY-00022-00008229-00008463 the interaction operator also belongs to CxE9LiMoVjY-00023-00008464-00008634 one of the e-rep the interaction of a CxE9LiMoVjY-00024-00008635-00008781 predator is associated with an CxE9LiMoVjY-00025-00008782-00009144 observable that also you can give it as CxE9LiMoVjY-00026-00009145-00009841 a IRRI idea is that the integrand CxE9LiMoVjY-00027-00009842-00010109 involves tensor product of the e-rep CxE9LiMoVjY-00028-00010110-00010355 associated with the final state AREP CxE9LiMoVjY-00029-00010356-00010566 associated with the initial State Arup CxE9LiMoVjY-00030-00010567-00011195 associated with the observable okay the CxE9LiMoVjY-00031-00011196-00011463 transition is allowed if the tensor CxE9LiMoVjY-00032-00011464-00012188 product allows a 1 in all these 1d you CxE9LiMoVjY-00033-00012189-00012576 just got a 1 right if you are doing c4v CxE9LiMoVjY-00034-00012577-00012819 there is a Yi cross e which could give CxE9LiMoVjY-00035-00012819-00013122 you a 1 plus a 2 plus something right so CxE9LiMoVjY-00036-00013122-00013368 you need to see at least a 1 should be CxE9LiMoVjY-00037-00013369-00013419 there CxE9LiMoVjY-00038-00013419-00013815 in the tensor product the e-rep one of CxE9LiMoVjY-00039-00013816-00014094 the Europe should be here even then only CxE9LiMoVjY-00040-00014094-00014535 it will be nonstick okay so this thing CxE9LiMoVjY-00041-00014536-00014766 which have written in principle could be CxE9LiMoVjY-00042-00014766-00015066 a linear combination of if it had a CxE9LiMoVjY-00043-00015066-00015369 combination this will be zero but that CxE9LiMoVjY-00044-00015369-00015747 could give you nonsense okay so in this CxE9LiMoVjY-00045-00015747-00015978 one D there is no problem you can see CxE9LiMoVjY-00046-00015979-00016368 that from this table that it is only a 1 CxE9LiMoVjY-00047-00016369-00016563 you don't get a linear come on get a CxE9LiMoVjY-00048-00016564-00016836 linear combination one day here up with CxE9LiMoVjY-00049-00016837-00017022 one D rep has to give you only one day CxE9LiMoVjY-00050-00017023-00017241 it cannot give you a to D up to write a CxE9LiMoVjY-00051-00017242-00017535 linear combination but ye cross e can CxE9LiMoVjY-00052-00017536-00018353 give you okay so let's do some examples CxE9LiMoVjY-00053-00018354-00019092 yeah yeah so such things happen then we CxE9LiMoVjY-00054-00019093-00019260 need to figure out how to do it but CxE9LiMoVjY-00055-00019261-00019422 right now I am saying most of the CxE9LiMoVjY-00056-00019423-00019697 operators will have some associated with CxE9LiMoVjY-00057-00019698-00019986 the symmetry of the system okay I agree CxE9LiMoVjY-00058-00019987-00020363 with it CxE9LiMoVjY-00059-00020364-00020750 okay c4v is the two dimensional particle CxE9LiMoVjY-00060-00020751-00021503 in a box so if you take C 4 V and look CxE9LiMoVjY-00061-00021504-00021734 at electric dipole moment transition for CxE9LiMoVjY-00062-00021735-00021936 system will see for the group symmetry CxE9LiMoVjY-00063-00021937-00022194 you have to first have this character CxE9LiMoVjY-00064-00022195-00022547 table with the binary basis primary CxE9LiMoVjY-00065-00022548-00022778 basis and so on okay CxE9LiMoVjY-00066-00022779-00023139 so first of all initial state let says CxE9LiMoVjY-00067-00023140-00023603 in a one AREP final status in a two CxE9LiMoVjY-00068-00023604-00024044 e-rep and i want this to be triggered by CxE9LiMoVjY-00069-00024045-00024624 the dipole moment operator dipole moment CxE9LiMoVjY-00070-00024625-00024852 operator belongs to the X and y CxE9LiMoVjY-00071-00024853-00025169 component belong to e dimensional CxE9LiMoVjY-00072-00025170-00025478 representation Z component belongs to a CxE9LiMoVjY-00073-00025479-00025919 one representation if you take the Z CxE9LiMoVjY-00074-00025920-00026310 component you can show that a 1 times a CxE9LiMoVjY-00075-00026311-00026549 1 times a 2 is CxE9LiMoVjY-00076-00026550-00027839 a - right you agree the initial state CxE9LiMoVjY-00077-00027839-00028181 belongs to a neighbor nearer if suppose CxE9LiMoVjY-00078-00028182-00028391 I want to look at the Z component CxE9LiMoVjY-00079-00028392-00029056 it belongs to also neighbor nearer okay CxE9LiMoVjY-00080-00029057-00029758 so you can see that a 2 times a 1 times CxE9LiMoVjY-00081-00029760-00030419 Z 1 will be a 1 and a 1 are like CxE9LiMoVjY-00082-00030420-00031199 identity it has to be a 2 right so you CxE9LiMoVjY-00083-00031200-00031529 can write this as some file which CxE9LiMoVjY-00084-00031530-00031927 belongs to a 2 and the great CxE9LiMoVjY-00085-00031929-00032324 orthogonality theorem says that a 2 is CxE9LiMoVjY-00086-00032325-00033275 not a 1 it has which wave function in CxE9LiMoVjY-00087-00033276-00033425 the two dimensional particle in a box CxE9LiMoVjY-00088-00033426-00034136 belongs to a to the one with eigenvalue CxE9LiMoVjY-00089-00034137-00034670 minus 1 which one will happen and being CxE9LiMoVjY-00090-00034671-00034960 Ward or n being even can check it and CxE9LiMoVjY-00091-00034961-00035267 being even may be a 1 and n being odd CxE9LiMoVjY-00092-00035268-00035633 will be a 2 or something just check CxE9LiMoVjY-00093-00035634-00035969 check which one is the one which can CxE9LiMoVjY-00094-00035970-00036221 belong to the and then you can do that CxE9LiMoVjY-00095-00036222-00036425 elaborately and check that these two CxE9LiMoVjY-00096-00036426-00036646 answers are actually one in the same CxE9LiMoVjY-00097-00036647-00036981 okay CxE9LiMoVjY-00098-00036982-00037721 it's that clear other thing is px and py CxE9LiMoVjY-00099-00037722-00038688 px and py belong to e right so if I try CxE9LiMoVjY-00100-00038689-00039636 to take side star a to px or py I don't CxE9LiMoVjY-00101-00039637-00040280 worry so this should be element of a two CxE9LiMoVjY-00102-00040281-00041226 tensor product II tensor product a1 a2 CxE9LiMoVjY-00103-00041227-00041496 with E you can check in the character CxE9LiMoVjY-00104-00041497-00042249 table a2 with ease again II can multiply CxE9LiMoVjY-00105-00042250-00042534 in the character table if you multiply a CxE9LiMoVjY-00106-00042535-00042945 2 with E because the negative ones are CxE9LiMoVjY-00107-00042946-00043227 all 0 here a 2 with E is exactly CxE9LiMoVjY-00108-00043228-00044109 e again so a 2 with E is e and E with a CxE9LiMoVjY-00109-00044110-00045201 one will be again e you all with me what CxE9LiMoVjY-00110-00045202-00045531 does it tell us this transition whether CxE9LiMoVjY-00111-00045532-00045780 it is X component or Y component will CxE9LiMoVjY-00112-00045781-00046140 also not happen so once I found all the CxE9LiMoVjY-00113-00046141-00046578 components is not possible I make this CxE9LiMoVjY-00114-00046579-00047085 statement that a1 to a2 transition I'm CxE9LiMoVjY-00115-00047086-00047373 not even saying I don't even know what CxE9LiMoVjY-00116-00047374-00047583 are the levels and what are the energy I CxE9LiMoVjY-00117-00047584-00047817 am just saying if the initial state CxE9LiMoVjY-00118-00047818-00048075 belongs to an e-rep a1 and final state CxE9LiMoVjY-00119-00048076-00048348 belongs to an area p2 due to an CxE9LiMoVjY-00120-00048349-00048525 interaction which is the electro by the CxE9LiMoVjY-00121-00048526-00048939 electric dipole moment operator okay CxE9LiMoVjY-00122-00048940-00049251 none of the components will trigger such CxE9LiMoVjY-00123-00049252-00049707 a transition from a venir AB to a 2e rep CxE9LiMoVjY-00124-00049708-00050008 so it is a forbidden CxE9LiMoVjY-00125-00050009-00050344 are you all with me I don't done any CxE9LiMoVjY-00126-00050345-00050565 algebra anything I'm just arguing some CxE9LiMoVjY-00127-00050566-00050998 group Theory character table I'm using CxE9LiMoVjY-00128-00050999-00051211 great great orthogonality theorem that CxE9LiMoVjY-00129-00051212-00051333 that has to be zero CxE9LiMoVjY-00130-00051334-00051651 I am just saying this that this is this CxE9LiMoVjY-00131-00051652-00051895 is something which you also do in CxE9LiMoVjY-00132-00051896-00052139 quantum mechanics big Narracott theorem CxE9LiMoVjY-00133-00052140-00052561 in the continuous version is mimicking CxE9LiMoVjY-00134-00052562-00053066 this okay so we will see at that point CxE9LiMoVjY-00135-00053067-00053461 exactly what is happening there this in CxE9LiMoVjY-00136-00053462-00053671 the discrete context using great CxE9LiMoVjY-00137-00053672-00053926 orthogonality theorem forces that the CxE9LiMoVjY-00138-00053927-00054223 integrand has to belong to a unit CxE9LiMoVjY-00139-00054224-00054382 representation or it should at least CxE9LiMoVjY-00140-00054383-00054763 contain unit representation if you had a CxE9LiMoVjY-00141-00054764-00055041 cross across e it could give you a lot CxE9LiMoVjY-00142-00055042-00055321 of linear combination it should have a 1 CxE9LiMoVjY-00143-00055322-00055876 in it if it has a 1 it is nonzero if it CxE9LiMoVjY-00144-00055877-00056251 does not have a 1 it is going to be 0 ok CxE9LiMoVjY-00145-00056252-00056454 so this is one thing which you have to CxE9LiMoVjY-00146-00056455-00056749 remember and sometimes what people do is CxE9LiMoVjY-00147-00056750-00057184 that they just confined to the initial CxE9LiMoVjY-00148-00057185-00057429 state and the final state sorry initial CxE9LiMoVjY-00149-00057430-00057652 state and the operator or final state CxE9LiMoVjY-00150-00057653-00057930 and the operator and see what you get CxE9LiMoVjY-00151-00057932-00058465 out of this if it is same as the initial CxE9LiMoVjY-00152-00058466-00058830 state okay you will you can be sure that CxE9LiMoVjY-00153-00058832-00059146 you will get a a 1 in it okay if you CxE9LiMoVjY-00154-00059147-00059532 have seen V cross e will definitely have CxE9LiMoVjY-00155-00059533-00059979 an A 1 if you have a 1 cross a 1 you CxE9LiMoVjY-00156-00059980-00060325 will definitely have an A 1 a 1 cross a CxE9LiMoVjY-00157-00060326-00060604 2 sorry ed to cross a 2 it will CxE9LiMoVjY-00158-00060604-00060889 definitely have a neighbor so the same CxE9LiMoVjY-00159-00060890-00061219 rep tensor products typically will CxE9LiMoVjY-00160-00061220-00061441 contain a 1 so this has some other CxE9LiMoVjY-00161-00061441-00061915 combinations but any same representation CxE9LiMoVjY-00162-00061916-00062316 tensor product will contain an A 1 okay CxE9LiMoVjY-00163-00062317-00062667 so you could do a combinations of this CxE9LiMoVjY-00164-00062669-00063034 not to do all the 3 two of them tensor CxE9LiMoVjY-00165-00063035-00063235 product if CxE9LiMoVjY-00166-00063236-00063529 it is same as this one here anyway to CxE9LiMoVjY-00167-00063529-00063867 say one so it is trivial but suppose CxE9LiMoVjY-00168-00063869-00064066 this was a two then you know this CxE9LiMoVjY-00169-00064066-00064324 product if it is a two or if it contains CxE9LiMoVjY-00170-00064325-00064654 a two you can still argue that you will CxE9LiMoVjY-00171-00064654-00065275 have the transition allowed okay this is CxE9LiMoVjY-00172-00065276-00065542 alternate way of doing just looking at CxE9LiMoVjY-00173-00065543-00065896 tensor product of one initial state with CxE9LiMoVjY-00174-00065897-00066355 the operator if you get in that e-rep CxE9LiMoVjY-00175-00066356-00066807 the same as the final steady rep okay CxE9LiMoVjY-00176-00066808-00067275 then you you get this argument that this CxE9LiMoVjY-00177-00067276-00067537 will be associative properties all I'm CxE9LiMoVjY-00178-00067538-00068766 saying okay okay yeah CxE9LiMoVjY-00179-00068767-00069216 yes CxE9LiMoVjY-00180-00069217-00069555 yeah if it contains a 1 in that sum you CxE9LiMoVjY-00181-00069556-00070005 still get it to be nonzero get it to be CxE9LiMoVjY-00182-00070006-00070467 nonstop yeah so as an example I put one CxE9LiMoVjY-00183-00070468-00071163 more complex example here okay so let's CxE9LiMoVjY-00184-00071164-00071637 look at the octahedral group which some CxE9LiMoVjY-00185-00071638-00071814 of you have tried to work out this CxE9LiMoVjY-00186-00071815-00072324 character table you know that as a group CxE9LiMoVjY-00187-00072325-00072525 symmetry there is some isomorphism CxE9LiMoVjY-00188-00072526-00072690 between octahedral group on the CxE9LiMoVjY-00189-00072691-00072897 tetrahedral group with this diagonal CxE9LiMoVjY-00190-00072898-00073395 mirrors right 24 elements both of them CxE9LiMoVjY-00191-00073396-00073830 have 24 elements octahedral group is a CxE9LiMoVjY-00192-00073831-00074471 pure rotation group this PD group has CxE9LiMoVjY-00193-00074472-00074880 improper reflections also there's some CxE9LiMoVjY-00194-00074881-00075201 subtle difference so that's why I have CxE9LiMoVjY-00195-00075202-00075414 put the first line as octahedral group CxE9LiMoVjY-00196-00075415-00075752 elements which is pure rotations and CxE9LiMoVjY-00197-00075753-00076098 then the second line as the tetrahedral CxE9LiMoVjY-00198-00076099-00076269 group elements which involves roto CxE9LiMoVjY-00199-00076270-00076833 reflection in it okay character table CxE9LiMoVjY-00200-00076834-00077538 are one and the same and we can now look CxE9LiMoVjY-00201-00077539-00077961 at where is the XYZ component fitting in CxE9LiMoVjY-00202-00077962-00078300 it turns out that the XYZ component fits CxE9LiMoVjY-00203-00078301-00078813 into the e-rep F 1 for the octahedral CxE9LiMoVjY-00204-00078814-00079371 group okay you can start doing F 1 times CxE9LiMoVjY-00205-00079372-00079766 a 1 see what happens I said no v unit CxE9LiMoVjY-00206-00079767-00080076 representation F 1 times a 1 is F 1 F 1 CxE9LiMoVjY-00207-00080077-00080448 times a 2 will turn out to be F 2 and so CxE9LiMoVjY-00208-00080449-00080921 on so you can start doing this exercise CxE9LiMoVjY-00209-00080922-00081450 leave it you to check this okay in the CxE9LiMoVjY-00210-00081451-00081645 character table you know how to do the CxE9LiMoVjY-00211-00081646-00081969 the left hand side will be reducible f1 CxE9LiMoVjY-00212-00081970-00082419 cross e will be 6 cross CxE9LiMoVjY-00213-00082420-00082788 3 into 2 6 cross 6 matrix and it will be CxE9LiMoVjY-00214-00082789-00083184 a direct sum of 2 3 cross 3 reps these CxE9LiMoVjY-00215-00083185-00083373 things you can work it out by looking at CxE9LiMoVjY-00216-00083374-00083769 this character table once you have this CxE9LiMoVjY-00217-00083770-00084075 all these things the denser product of CxE9LiMoVjY-00218-00084076-00084486 three things which we want to do becomes CxE9LiMoVjY-00219-00084487-00084767 easy if you have it on your screen all CxE9LiMoVjY-00220-00084768-00085020 possible tensor products from looking at CxE9LiMoVjY-00221-00085021-00085329 this character table then you can start CxE9LiMoVjY-00222-00085330-00085707 arguing which transition is allowed CxE9LiMoVjY-00223-00085708-00086217 which transition is forbidden according CxE9LiMoVjY-00224-00086218-00086463 to this diagram and the bases which have CxE9LiMoVjY-00225-00086464-00086619 written have just written the primary CxE9LiMoVjY-00226-00086620-00087048 basis f1 has electric dipole moment CxE9LiMoVjY-00227-00087049-00087351 operator so if you want to look at this CxE9LiMoVjY-00228-00087352-00087951 transition between a1 and a2 okay due to CxE9LiMoVjY-00229-00087952-00088443 F 1 F 1 times a1 is F 1 it is not equal CxE9LiMoVjY-00230-00088444-00088647 to a2 so you will never be able to CxE9LiMoVjY-00231-00088648-00088950 achieve a tour of it that will be CxE9LiMoVjY-00232-00088951-00089222 forbidden CxE9LiMoVjY-00233-00089223-00089624 okay is that clear CxE9LiMoVjY-00234-00089625-00090042 similarly you can also use the q XY q CxE9LiMoVjY-00235-00090043-00090473 x-- is it and qy z as the CxE9LiMoVjY-00236-00090474-00090786 three-dimensional a rep which belongs to CxE9LiMoVjY-00237-00090787-00091266 F 2 of the octahedral group and you can CxE9LiMoVjY-00238-00091267-00091574 show that you can start looking at CxE9LiMoVjY-00239-00091575-00091839 whether there is a transition due to CxE9LiMoVjY-00240-00091840-00092358 elect what a pole moment ok I'll give CxE9LiMoVjY-00241-00092359-00092772 you some problems to work on this that CxE9LiMoVjY-00242-00092773-00092978 way you get a feel of how to do things CxE9LiMoVjY-00243-00092979-00093249 from one or two problems on selection CxE9LiMoVjY-00244-00093250-00093570 rules and that will clarify how the CxE9LiMoVjY-00245-00093571-00094318 selection rule works is a team club CxE9LiMoVjY-00246-00094319-00095000 okay okay so this subtlety I've already CxE9LiMoVjY-00247-00095001-00095186 said whenever you have only pure CxE9LiMoVjY-00248-00095187-00095396 rotation you cannot distinguish a polar CxE9LiMoVjY-00249-00095397-00095708 vector from axial vector but once you CxE9LiMoVjY-00250-00095709-00096062 have improper transformation like CxE9LiMoVjY-00251-00096063-00096404 reflections then axial vector is going CxE9LiMoVjY-00252-00096405-00096781 to be different from polar vector and CxE9LiMoVjY-00253-00096782-00097055 this I will give it as an assignment for CxE9LiMoVjY-00254-00097056-00097397 you to do d3d how to find the selection CxE9LiMoVjY-00255-00097398-00097592 rule for electric dipole and magnetic CxE9LiMoVjY-00256-00097593-00097865 dipole transition so you take the CxE9LiMoVjY-00257-00097866-00098117 character table with the basis from the CxE9LiMoVjY-00258-00098118-00098644 literature and then you work it out okay CxE9LiMoVjY-00259-00098645-00098963 okay so the next other application of CxE9LiMoVjY-00260-00098964-00099272 what we did for character table basis CxE9LiMoVjY-00261-00099273-00099643 States and so on is to look at CxE9LiMoVjY-00262-00099644-00100055 vibrations in a molecule okay a molecule CxE9LiMoVjY-00263-00100056-00100316 is made of atoms you can't read that the CxE9LiMoVjY-00264-00100317-00100559 atoms are connected by kind of a spring CxE9LiMoVjY-00265-00100560-00100937 with stiffness they're all going to CxE9LiMoVjY-00266-00100938-00101213 undergo various vibrations I am NOT CxE9LiMoVjY-00267-00101214-00101465 looking at translation I am NOT looking CxE9LiMoVjY-00268-00101466-00101899 at rotations I am only looking at CxE9LiMoVjY-00269-00101900-00102332 relative vibrations suppose you had two CxE9LiMoVjY-00270-00102333-00102760 atoms together it can either go there CxE9LiMoVjY-00271-00102761-00103001 you know there is only one direction in CxE9LiMoVjY-00272-00103002-00103301 which it is going to oscillate and you CxE9LiMoVjY-00273-00103302-00103580 get this characteristic frequency right CxE9LiMoVjY-00274-00103581-00103841 which is something which you all do if CxE9LiMoVjY-00275-00103842-00104153 you had a to atom you can go into a CxE9LiMoVjY-00276-00104154-00104494 reduced mass system and treat as if it CxE9LiMoVjY-00277-00104495-00104693 is undergoing a simple harmonic motion CxE9LiMoVjY-00278-00104694-00105627 its frequency Omega which one CxE9LiMoVjY-00279-00105628-00105983 now the translation I am NOT looking at CxE9LiMoVjY-00280-00105984-00106395 translation is both going together the CxE9LiMoVjY-00281-00106396-00106653 vibration is what I am looking at both CxE9LiMoVjY-00282-00106654-00106951 coming in and going is that live this CxE9LiMoVjY-00283-00106952-00107208 going is a translation I'm not looking CxE9LiMoVjY-00284-00107209-00107460 at it good CxE9LiMoVjY-00285-00107461-00107883 oops some things are getting erased here CxE9LiMoVjY-00286-00107884-00108124 so it's okay so what I am saying is that CxE9LiMoVjY-00287-00108125-00108303 there is a classical problem of two CxE9LiMoVjY-00288-00108304-00108601 masses connected by a string by a spring CxE9LiMoVjY-00289-00108602-00108949 actually or stiffness Kappa and you know CxE9LiMoVjY-00290-00108950-00109254 that there is a definite well-known CxE9LiMoVjY-00291-00109255-00109648 frequency for two masses and that is CxE9LiMoVjY-00292-00109649-00109906 given by the stiffness constant and the CxE9LiMoVjY-00293-00109907-00110245 reduced mass you know this vibration CxE9LiMoVjY-00294-00110246-00110470 slight displacement where it creates CxE9LiMoVjY-00295-00110471-00110685 vibration not the translation mode as he CxE9LiMoVjY-00296-00110686-00111139 was saying okay but suppose you start CxE9LiMoVjY-00297-00111140-00111352 increasing the number of masses in the CxE9LiMoVjY-00298-00111353-00111708 system and need not be linear it could CxE9LiMoVjY-00299-00111709-00112003 also be nonlinear like molecules like CxE9LiMoVjY-00300-00112004-00112582 ammonia molecule or water molecule then CxE9LiMoVjY-00301-00112583-00113074 they also have vibrational degrees of CxE9LiMoVjY-00302-00113075-00113286 freedom besides translation and rotation CxE9LiMoVjY-00303-00113288-00113946 which I am going to remove how do I find CxE9LiMoVjY-00304-00113947-00114253 those vibrational degrees of freedom I CxE9LiMoVjY-00305-00114254-00114510 will not be able to find the frequencies CxE9LiMoVjY-00306-00114511-00114889 but I should be able to find how those CxE9LiMoVjY-00307-00114890-00115213 atoms are going to vibrate which belongs CxE9LiMoVjY-00308-00115214-00115836 to different vibrational modes so as the CxE9LiMoVjY-00309-00115838-00116034 number of masses increase the CxE9LiMoVjY-00310-00116035-00116358 oscillatory motion if you give a slight CxE9LiMoVjY-00311-00116359-00116559 disturbance to the molecule it undergoes CxE9LiMoVjY-00312-00116560-00116902 oscillatory motion it will be very CxE9LiMoVjY-00313-00116903-00117139 complicated I will show you a video just CxE9LiMoVjY-00314-00117140-00117352 it's it's there on the net but it's nice CxE9LiMoVjY-00315-00117353-00117654 to see in this context of what you do as CxE9LiMoVjY-00316-00117655-00118008 an algebra so the oscillatory motion is CxE9LiMoVjY-00317-00118009-00118304 very complicated beyond two muscles CxE9LiMoVjY-00318-00118305-00118482 you know you have to start working it or CxE9LiMoVjY-00319-00118483-00118664 I'm sure you would have done try linear CxE9LiMoVjY-00320-00118665-00119063 molecule in your class okay in classical CxE9LiMoVjY-00321-00119064-00119435 mechanics and number of vibrational CxE9LiMoVjY-00322-00119436-00119720 degrees of freedom if there are n atoms CxE9LiMoVjY-00323-00119721-00119975 three n will be the total degree of CxE9LiMoVjY-00324-00119976-00120333 freedom in three dimension three overall CxE9LiMoVjY-00325-00120333-00120575 transition translation you can remove CxE9LiMoVjY-00326-00120576-00120822 all the atoms translated by a constant CxE9LiMoVjY-00327-00120823-00121010 vector is not a degree of freedom and CxE9LiMoVjY-00328-00121011-00121136 there are three directions for CxE9LiMoVjY-00329-00121137-00121244 translation CxE9LiMoVjY-00330-00121245-00121478 similarly there are three directions for CxE9LiMoVjY-00331-00121479-00121731 rotations you can rotate you remove them CxE9LiMoVjY-00332-00121732-00122046 okay so the number of vibrational CxE9LiMoVjY-00333-00122047-00122397 degrees of freedom for such a molecule CxE9LiMoVjY-00334-00122398-00122706 with these atoms is going to be always 3 CxE9LiMoVjY-00335-00122707-00123133 and minus 6 if it is a linear molecule CxE9LiMoVjY-00336-00123134-00123573 one of the rotation about that axis it's CxE9LiMoVjY-00337-00123574-00123869 not that so you don't have three CxE9LiMoVjY-00338-00123870-00124100 rotational degrees of freedom only two CxE9LiMoVjY-00339-00124101-00124289 rotational degrees of freedom so in that CxE9LiMoVjY-00340-00124290-00124647 case it will be how many vibrational CxE9LiMoVjY-00341-00124648-00124968 degrees will be there 3 and minus 5 ok CxE9LiMoVjY-00342-00124969-00125516 so this is what is the theme and for any CxE9LiMoVjY-00343-00125517-00125815 complex system with s vibrational modes CxE9LiMoVjY-00344-00125816-00126236 you can write a Lagrangian involving the CxE9LiMoVjY-00345-00126237-00126527 slightest disturbance away from you CxE9LiMoVjY-00346-00126528-00126894 three equilibrium position and you can CxE9LiMoVjY-00347-00126895-00127391 try and diagonally such a Lagrangian CxE9LiMoVjY-00348-00127392-00127683 right M is some matrix which is s cross CxE9LiMoVjY-00349-00127683-00127976 s matrix K is another matrix K has the CxE9LiMoVjY-00350-00127977-00128279 potential energy M is the one which CxE9LiMoVjY-00351-00128280-00128558 incorporates the kinetic energy so its CxE9LiMoVjY-00352-00128559-00128807 kinetic energy minus a potential energy CxE9LiMoVjY-00353-00128808-00129222 for a system with complex system or CxE9LiMoVjY-00354-00129223-00129584 complex molecule but so many atoms which CxE9LiMoVjY-00355-00129585-00129882 gives you s vibrational degrees of CxE9LiMoVjY-00356-00129883-00130388 freedom thank you so this is the one CxE9LiMoVjY-00357-00130389-00130656 where you will start finding by diagonal CxE9LiMoVjY-00358-00130657-00131000 signal you get your conventional CxE9LiMoVjY-00359-00131001-00131243 harmonic oscillator but then L will CxE9LiMoVjY-00360-00131244-00131699 be s of them and you can determine what CxE9LiMoVjY-00361-00131700-00131909 are these normal wants okay CxE9LiMoVjY-00362-00131910-00132122 this I'm sure you would have done as an CxE9LiMoVjY-00363-00132123-00132347 algebra in your classical mechanics the CxE9LiMoVjY-00364-00132348-00132662 course here is not to do that algebra CxE9LiMoVjY-00365-00132663-00132917 but to get a feel of it from the CxE9LiMoVjY-00366-00132918-00133394 character table okay what we cannot get CxE9LiMoVjY-00367-00133395-00133591 is we cannot determine the explicit CxE9LiMoVjY-00368-00133592-00133901 frequencies but we can determine those CxE9LiMoVjY-00369-00133902-00134384 normal modes for example you take a CxE9LiMoVjY-00370-00134385-00134912 nonlinear triatomic molecule one of the CxE9LiMoVjY-00371-00134913-00135271 examples is your water molecule right CxE9LiMoVjY-00372-00135272-00135623 what are the normal coordinates is the CxE9LiMoVjY-00373-00135624-00135749 question you can ask CxE9LiMoVjY-00374-00135750-00136091 so the normal coordinates are nothing CxE9LiMoVjY-00375-00136092-00136823 but this atom is getting disturbed or it CxE9LiMoVjY-00376-00136824-00137228 moves this way and this atom is moving CxE9LiMoVjY-00377-00137229-00137522 this way that is one vibrational mode of CxE9LiMoVjY-00378-00137523-00137957 vibration one vibrational mode okay one CxE9LiMoVjY-00379-00137958-00138179 normal mode we call that as a normal CxE9LiMoVjY-00380-00138180-00138476 mode there is an equivalent description CxE9LiMoVjY-00381-00138477-00138686 instead of doing this this even in the CxE9LiMoVjY-00382-00138687-00138950 two atom thing you do it right going CxE9LiMoVjY-00383-00138951-00139292 inside or going outside are are nothing CxE9LiMoVjY-00384-00139293-00139484 but it's a simple harmonic motion so CxE9LiMoVjY-00385-00139485-00140105 these two are equivalent okay other case CxE9LiMoVjY-00386-00140106-00140558 is a situation where both of them are CxE9LiMoVjY-00387-00140559-00140771 undergoing stretching this is a CxE9LiMoVjY-00388-00140772-00141317 symmetric this one is symmetric okay and CxE9LiMoVjY-00389-00141318-00141608 the third one will be the bond angle can CxE9LiMoVjY-00390-00141609-00142067 keep changing so you can have these CxE9LiMoVjY-00391-00142068-00142286 three vibrate how many modes are there CxE9LiMoVjY-00392-00142287-00142681 for three nonlinear pre-atomic molecule CxE9LiMoVjY-00393-00142682-00142954 nine minus six which is three CxE9LiMoVjY-00394-00142955-00143276 vibrational modes the three vibrational CxE9LiMoVjY-00395-00143277-00143717 modes are these objects which have CxE9LiMoVjY-00396-00143718-00144032 pictorially shown can we see these CxE9LiMoVjY-00397-00144033-00144314 pictorially shown objects from our CxE9LiMoVjY-00398-00144315-00144445 character table CxE9LiMoVjY-00399-00144446-00144718 prediction operators and get these three CxE9LiMoVjY-00400-00144719-00145035 objects okay so that's the team and CxE9LiMoVjY-00401-00145036-00145345 let's end with this ten minute of video CxE9LiMoVjY-00402-00145346-00145663 this is a Kem study film for use in the CxE9LiMoVjY-00403-00145664-00145864 chemical education material study course CxE9LiMoVjY-00405-00152032-00152319 molecular vibrations are often studied CxE9LiMoVjY-00406-00152320-00152526 experimentally with the aid of the CxE9LiMoVjY-00407-00152527-00152877 infrared spectrophotometer the molecules CxE9LiMoVjY-00408-00152878-00153102 of a gas in an absorption cell will CxE9LiMoVjY-00409-00153103-00153300 absorb certain frequencies from an CxE9LiMoVjY-00410-00153301-00153544 infrared beam depending upon their CxE9LiMoVjY-00411-00153545-00153729 particular structures and modes of CxE9LiMoVjY-00412-00153730-00154050 vibration let us examine a random CxE9LiMoVjY-00413-00154051-00154290 mixture of gas molecules to gain a CxE9LiMoVjY-00414-00154291-00154482 better understanding of their movements CxE9LiMoVjY-00415-00154483-00154752 and structures in slow motion we can see CxE9LiMoVjY-00416-00154753-00154899 that all these molecules have CxE9LiMoVjY-00417-00154900-00155182 translational motion molecules CxE9LiMoVjY-00418-00155183-00155379 containing more than one atom can also CxE9LiMoVjY-00419-00155380-00155751 rotate and vibrate in this film we CxE9LiMoVjY-00420-00155752-00156031 consider only vibration movement which CxE9LiMoVjY-00421-00156032-00156237 changes the inter nuclear distances CxE9LiMoVjY-00422-00156238-00156579 sometimes vibration is simple in form as CxE9LiMoVjY-00423-00156580-00157168 in this diatomic molecule sometimes as CxE9LiMoVjY-00424-00157169-00157518 in this formatted molecule it is complex CxE9LiMoVjY-00425-00157519-00157794 but what appears here to be a general CxE9LiMoVjY-00426-00157795-00158031 vibration can be resolved into simpler CxE9LiMoVjY-00427-00158032-00158316 basic vibrational patterns which are CxE9LiMoVjY-00428-00158317-00158556 known as the fundamental or normal modes CxE9LiMoVjY-00429-00158557-00158956 of vibration observing closely some of CxE9LiMoVjY-00430-00158957-00159135 the normal modes of vibration of the CxE9LiMoVjY-00431-00159136-00159381 format' molecule we can see that each CxE9LiMoVjY-00432-00159382-00159561 vibrational mode has a different CxE9LiMoVjY-00433-00159562-00159798 frequency and all of the patterns of CxE9LiMoVjY-00434-00159799-00160149 vibration may be different each of the CxE9LiMoVjY-00435-00160150-00160383 vibrations is a simple harmonic motion CxE9LiMoVjY-00436-00160384-00160669 and all of the atoms executing this CxE9LiMoVjY-00437-00160670-00160920 motion are moving in phase passing CxE9LiMoVjY-00438-00160921-00161133 through their center or equilibrium CxE9LiMoVjY-00439-00161134-00162298 positions at the same instant CxE9LiMoVjY-00440-00162299-00162501 the number of possible modes of CxE9LiMoVjY-00441-00162502-00162712 vibration a molecule may have is CxE9LiMoVjY-00442-00162713-00162937 determined by the number of atoms it has CxE9LiMoVjY-00443-00162938-00163266 and for nonlinear molecules it is three CxE9LiMoVjY-00444-00163267-00163726 times the number of atoms less six let's CxE9LiMoVjY-00445-00163727-00163993 see how this result is derived first in CxE9LiMoVjY-00446-00163994-00164206 order to get the location of an atom in CxE9LiMoVjY-00447-00164207-00164458 space it is necessary to specify it's CxE9LiMoVjY-00448-00164459-00164790 three coordinates if n represents the CxE9LiMoVjY-00449-00164791-00165070 number of atoms in a molecule it follows CxE9LiMoVjY-00450-00165071-00165235 that a total of three times n CxE9LiMoVjY-00451-00165236-00165504 coordinates are required to specify the CxE9LiMoVjY-00452-00165505-00165793 positions of all the atoms there are CxE9LiMoVjY-00453-00165794-00166033 many ways of designating these positions CxE9LiMoVjY-00454-00166034-00166302 in space for our purposes however we CxE9LiMoVjY-00455-00166303-00166539 choose a particular set of linear and CxE9LiMoVjY-00456-00166540-00166882 angular coordinates first three of these CxE9LiMoVjY-00457-00166883-00167110 three end coordinates are used to locate CxE9LiMoVjY-00458-00167111-00167332 the position of the center of mass of CxE9LiMoVjY-00459-00167333-00168114 the molecule next we require three CxE9LiMoVjY-00460-00168115-00168370 angles to specify the orientation of any CxE9LiMoVjY-00461-00168371-00169462 nonlinear molecule one two three plus CxE9LiMoVjY-00462-00169463-00169663 six coordinates are needed to establish CxE9LiMoVjY-00463-00169664-00169914 both the position and orientation of the CxE9LiMoVjY-00464-00169915-00170919 molecule one two three four five six CxE9LiMoVjY-00465-00170920-00171201 since we know it takes a total of 3n CxE9LiMoVjY-00466-00171202-00171445 coordinates to specify the positions of CxE9LiMoVjY-00467-00171446-00171706 all its atoms the remaining coordinates CxE9LiMoVjY-00468-00171707-00171970 therefore locate each atom with respect CxE9LiMoVjY-00469-00171971-00172243 to the others in the molecule one such CxE9LiMoVjY-00470-00172244-00172456 set of internal coordinates in the water CxE9LiMoVjY-00471-00172457-00172704 molecule includes the two hydrogen CxE9LiMoVjY-00472-00172705-00172977 oxygen bond lengths and the angle CxE9LiMoVjY-00473-00172978-00173344 between them now the positions and CxE9LiMoVjY-00474-00173345-00173545 orientation of the molecule as well as CxE9LiMoVjY-00475-00173546-00173701 the relative positions of the atoms CxE9LiMoVjY-00476-00173702-00173884 within the molecule are continually CxE9LiMoVjY-00477-00173885-00174097 changing the total motion may be CxE9LiMoVjY-00478-00174098-00174276 described in terms of these 3n CxE9LiMoVjY-00479-00174277-00174598 coordinates while the internal motion or CxE9LiMoVjY-00480-00174599-00174895 vibration alone is specified by these 3n CxE9LiMoVjY-00481-00174896-00175215 minus 6 coordinates it is possible to CxE9LiMoVjY-00482-00175216-00175519 find a set of 3n minus 6 Gordon CxE9LiMoVjY-00483-00175520-00175752 it's such that the complex vibrational CxE9LiMoVjY-00484-00175753-00176035 motions may be resolved into 3n minus 6 CxE9LiMoVjY-00485-00176036-00176359 simple harmonic motions called normal CxE9LiMoVjY-00486-00176360-00176707 modes of vibration therefore in all CxE9LiMoVjY-00487-00176708-00177065 nonlinear molecules there are 3n minus 6 CxE9LiMoVjY-00488-00177066-00177729 normal modes of vibration since the CxE9LiMoVjY-00489-00177730-00178002 water molecule contains 3 atoms it has CxE9LiMoVjY-00490-00178003-00178389 three normal modes of vibration and are CxE9LiMoVjY-00491-00178390-00178807 symmetric stretching motion another CxE9LiMoVjY-00492-00178808-00179001 motion which is symmetric stretching and CxE9LiMoVjY-00493-00179002-00179248 partly bending of the molecular bond and CxE9LiMoVjY-00494-00179249-00179518 a third motion which is mostly bending CxE9LiMoVjY-00495-00179519-00179806 the frequency of each of these modes of CxE9LiMoVjY-00496-00179807-00180049 vibration is determined by the masses of CxE9LiMoVjY-00497-00180050-00180315 the nuclei of the atoms and the strength CxE9LiMoVjY-00498-00180316-00180625 of the bonds between them in heavy water CxE9LiMoVjY-00499-00180626-00180852 for example the frequencies are lower CxE9LiMoVjY-00500-00180853-00181069 because the deuterium atoms have greater CxE9LiMoVjY-00501-00181070-00181444 mass than the hydrogen atoms for any CxE9LiMoVjY-00502-00181445-00181657 linear molecule such as this one of CxE9LiMoVjY-00503-00181658-00181897 carbon dioxide the formula for the CxE9LiMoVjY-00504-00181898-00182163 number of normal modes becomes 3n minus CxE9LiMoVjY-00505-00182164-00182487 5 because only two angles are necessary CxE9LiMoVjY-00506-00182488-00183208 to specify its orientation in space 1/2 CxE9LiMoVjY-00507-00183209-00183496 the third angle is unnecessary because CxE9LiMoVjY-00508-00183497-00183753 neither infrared light nor ordinary CxE9LiMoVjY-00509-00183754-00183994 collisions impart any rotation around CxE9LiMoVjY-00510-00183995-00184416 the long axis of a linear molecule this CxE9LiMoVjY-00511-00184417-00184602 means that the vibrations of carbon CxE9LiMoVjY-00512-00184603-00184918 dioxide can be resolved into four normal CxE9LiMoVjY-00513-00184919-00185599 modes - stretching modes a mode which is CxE9LiMoVjY-00514-00185600-00185782 a symmetric and a mode which is CxE9LiMoVjY-00515-00185783-00186418 symmetric and two bending modes which CxE9LiMoVjY-00516-00186419-00186643 have the same frequencies because the CxE9LiMoVjY-00517-00186644-00186868 same bond strengths and atomic masses CxE9LiMoVjY-00518-00186869-00187222 are involved vibrational modes which do CxE9LiMoVjY-00519-00187223-00187459 have the same frequency are said to be CxE9LiMoVjY-00520-00187460-00187711 degenerate let's view them from head-on CxE9LiMoVjY-00521-00187712-00188313 the degenerate modes combined to make a CxE9LiMoVjY-00522-00188314-00188661 single motion in this head-on view the CxE9LiMoVjY-00523-00188662-00189321 motion appears elliptical CxE9LiMoVjY-00524-00189322-00189603 next let us examine methane which has CxE9LiMoVjY-00525-00189604-00189856 five atoms to determine its modes of CxE9LiMoVjY-00526-00189857-00190176 vibration according to the formula its CxE9LiMoVjY-00527-00190177-00190396 vibrations can be resolved into nine CxE9LiMoVjY-00528-00190397-00190969 normal modes one mode is this totally CxE9LiMoVjY-00529-00190970-00191224 symmetrical stretching mode also called CxE9LiMoVjY-00530-00191225-00192082 breathing mode when we examine its next CxE9LiMoVjY-00531-00192083-00192310 two modes of vibration we find that CxE9LiMoVjY-00532-00192311-00192532 because of the symmetry of methane their CxE9LiMoVjY-00533-00192533-00193006 frequencies are the same the result is a CxE9LiMoVjY-00534-00193007-00194044 doubly degenerate bending vibration when CxE9LiMoVjY-00535-00194045-00194316 we look at the next three modes we find CxE9LiMoVjY-00536-00194317-00194550 that since the masses and forces are CxE9LiMoVjY-00537-00194551-00195000 identical these modes combine to give a CxE9LiMoVjY-00538-00195001-00195496 triply degenerate vibration this is the CxE9LiMoVjY-00539-00195497-00195697 a symmetric stretching vibration of CxE9LiMoVjY-00540-00195698-00196399 methane the remaining three modes are CxE9LiMoVjY-00541-00196400-00197281 also triply degenerate this is the CxE9LiMoVjY-00542-00197282-00197499 triply degenerate bending vibration of CxE9LiMoVjY-00543-00197500-00197841 methane so we see that though methane CxE9LiMoVjY-00544-00197842-00198061 vibrations can be resolved into nine CxE9LiMoVjY-00545-00198062-00198322 normal modes there are only four CxE9LiMoVjY-00546-00198323-00198499 frequencies of vibration that are CxE9LiMoVjY-00547-00198500-00198757 different therefore methane is a good CxE9LiMoVjY-00548-00198758-00199670 example of a degenerate system CxE9LiMoVjY-00549-00199671-00199869 you CxE9LiMoVjY-00550-00199870-00200097 a mode of vibration may take on CxE9LiMoVjY-00551-00200098-00200303 different amplitudes depending on the CxE9LiMoVjY-00552-00200304-00200552 amount of energy in the molecule the CxE9LiMoVjY-00553-00200553-00200733 movement of this carbon monoxide CxE9LiMoVjY-00554-00200734-00201002 molecule represents its vibration in its CxE9LiMoVjY-00555-00201003-00201452 lowest energy state by collisions this CxE9LiMoVjY-00556-00201453-00201720 carbon monoxide molecule can be raised CxE9LiMoVjY-00557-00201721-00201965 to states of higher energy which have CxE9LiMoVjY-00558-00201966-00202170 the same frequency but greater CxE9LiMoVjY-00559-00202171-00202577 amplitudes by the same means a molecule CxE9LiMoVjY-00560-00202578-00202925 can drop back to lower energy states the CxE9LiMoVjY-00561-00202926-00203126 same thing can occur through the action CxE9LiMoVjY-00562-00203127-00203927 of light by absorption or by omission in CxE9LiMoVjY-00563-00203928-00204296 a polyatomic molecule water for example CxE9LiMoVjY-00564-00204297-00204587 it's several vibrational modes may be CxE9LiMoVjY-00565-00204588-00205098 individually excited or excited in any CxE9LiMoVjY-00566-00205098-00205709 combination with one another in any CxE9LiMoVjY-00567-00205710-00205928 molecule the amplitude of vibration CxE9LiMoVjY-00568-00205929-00206486 increases and also decreases by distinct CxE9LiMoVjY-00569-00206487-00206729 jumps because vibrational energy is CxE9LiMoVjY-00570-00206730-00207071 gained or lost only by definite quanta CxE9LiMoVjY-00571-00207071-00207348 therefore a molecule can possess only CxE9LiMoVjY-00572-00207348-00207641 certain discrete levels of energy when a CxE9LiMoVjY-00573-00207642-00207908 molecule absorbs energy to increase its CxE9LiMoVjY-00574-00207909-00208196 vibrational level it generally absorbs CxE9LiMoVjY-00575-00208198-00208439 light of the same frequency as one of CxE9LiMoVjY-00576-00208440-00208752 its normal modes so by measuring the CxE9LiMoVjY-00577-00208753-00208998 frequencies of light absorbed the CxE9LiMoVjY-00578-00208998-00209198 frequencies of its several normal modes CxE9LiMoVjY-00579-00209200-00209531 of vibration are measured from these CxE9LiMoVjY-00580-00209532-00209778 vibrations we derived information CxE9LiMoVjY-00581-00209779-00210029 regarding energy levels and strengths of CxE9LiMoVjY-00582-00210030-00210390 chemical bonds certain vibrational CxE9LiMoVjY-00583-00210391-00210584 frequencies are characteristic of CxE9LiMoVjY-00584-00210585-00210908 certain chemical bonds and serve to CxE9LiMoVjY-00585-00210909-00211062 reveal their presence in complex CxE9LiMoVjY-00586-00211063-00211556 molecules Raman spectra nuclear magnetic CxE9LiMoVjY-00587-00211557-00211844 resonance and microwaves also reveal the CxE9LiMoVjY-00588-00211846-00212144 details of molecular structure but clues CxE9LiMoVjY-00589-00212146-00212328 to the structure of many important CxE9LiMoVjY-00590-00212329-00212613 compounds penicillin for example have CxE9LiMoVjY-00591-00212614-00212756 been furnished by the infrared CxE9LiMoVjY-00592-00212757-00212894 measurement of their molecular CxE9LiMoVjY-00593-00212896-00215311 vibrations C_iiJFB80g8-00000-00000006-00000340 in the United States radio listenership C_iiJFB80g8-00001-00000341-00000574 is gauged by Nielsen and others for both C_iiJFB80g8-00002-00000575-00000835 commercial radio and public radio C_iiJFB80g8-00003-00000836-00001097 Nielsen and similar services provide C_iiJFB80g8-00004-00001098-00001312 estimates by regional market and by C_iiJFB80g8-00005-00001313-00001541 standard day part but do not compile C_iiJFB80g8-00006-00001542-00001852 nationwide information by hosts because C_iiJFB80g8-00007-00001853-00002075 there are significant gaps in Nielsen's C_iiJFB80g8-00008-00002076-00002291 coverage in rural areas and because C_iiJFB80g8-00009-00002292-00002483 there are only a few markets where the C_iiJFB80g8-00010-00002484-00002683 company's proprietary data can be C_iiJFB80g8-00011-00002684-00002882 compared against competing ratings C_iiJFB80g8-00012-00002883-00003076 tabulators there is a great deal of C_iiJFB80g8-00013-00003077-00003281 estimation and interpolation when C_iiJFB80g8-00014-00003282-00003481 attempting to compile a list of the most C_iiJFB80g8-00015-00003482-00003734 listened to radio programs in the United C_iiJFB80g8-00016-00003735-00004081 States Arbitron the radio industry's C_iiJFB80g8-00017-00004082-00004265 largest audience measurement company C_iiJFB80g8-00018-00004266-00004577 says that the job of determining number C_iiJFB80g8-00019-00004578-00004804 of listeners for Rush Limbaugh is too C_iiJFB80g8-00020-00004805-00005086 complicated expensive and difficult for C_iiJFB80g8-00021-00005087-00005426 them to bother with in contrast because C_iiJFB80g8-00022-00005427-00005738 most UK radio broadcasts are distributed C_iiJFB80g8-00023-00005739-00005936 consistently in nationwide the C_iiJFB80g8-00024-00005937-00006143 complications of measuring audiences C_iiJFB80g8-00025-00006144-00006350 that are present in American radio are C_iiJFB80g8-00026-00006351-00006685 not present for British radio talkers C_iiJFB80g8-00027-00006686-00006950 magazine an American trade publication C_iiJFB80g8-00028-00006951-00007220 focusing on talk radio formerly compiled C_iiJFB80g8-00029-00007220-00007376 a list of the most listened to C_iiJFB80g8-00030-00007377-00007592 commercial long-form talk shows in the C_iiJFB80g8-00031-00007593-00007862 United States based primarily on Nielsen C_iiJFB80g8-00032-00007863-00008224 data in addition to talkers independent C_iiJFB80g8-00033-00008225-00008498 analyses radio companies of all formats C_iiJFB80g8-00034-00008499-00008708 include estimates of audience in news C_iiJFB80g8-00035-00008709-00008987 releases the nature of news releases C_iiJFB80g8-00036-00008988-00009256 allows radio companies to inflate their C_iiJFB80g8-00037-00009257-00009442 listener totals by obscuring the C_iiJFB80g8-00038-00009443-00009617 difference between listeners at any C_iiJFB80g8-00039-00009618-00009710 given time C_iiJFB80g8-00040-00009711-00009905 cumulative listenership over a time C_iiJFB80g8-00041-00009906-00010621 frame and potential audience C_iiJFB80g8-00042-00010622-00010987 topic popular radio shows in the United C_iiJFB80g8-00043-00010988-00011406 States C_iiJFB80g8-00044-00011407-00011652 the total listenership for terrestrial C_iiJFB80g8-00045-00011653-00012099 radio as of January 2017 was 256 million C_iiJFB80g8-00046-00012100-00012636 up from 230 million in 2005 Sirius XM C_iiJFB80g8-00047-00012637-00012869 radio has a base of thirty point six C_iiJFB80g8-00048-00012871-00013238 million subscribers as of 2016 American C_iiJFB80g8-00049-00013240-00013494 top 40 attracts over 20 million C_iiJFB80g8-00050-00013494-00013761 listeners per week Rush Limbaugh's show C_iiJFB80g8-00051-00013762-00013974 has been the number one commercial talk C_iiJFB80g8-00052-00013975-00014247 show since at least 1987 when C_iiJFB80g8-00053-00014247-00014553 record-keeping began NPR's Morning C_iiJFB80g8-00054-00014554-00014790 Edition and All Things Considered of the C_iiJFB80g8-00055-00014791-00015156 two most popular news programs Tom Kent C_iiJFB80g8-00056-00015157-00015384 self estimates his listenership at over C_iiJFB80g8-00057-00015385-00015641 23 million weekly listeners over all of C_iiJFB80g8-00058-00015643-00015852 his networks programs which span the C_iiJFB80g8-00059-00015853-00016101 classic hits adult hits and hot adult C_iiJFB80g8-00060-00016102-00016319 contemporary formats until the C_iiJFB80g8-00061-00016321-00016533 development of portable people meters C_iiJFB80g8-00062-00016534-00016791 Arbitron Nielsen's predecessor in the C_iiJFB80g8-00063-00016792-00017001 radio measurement business did not have C_iiJFB80g8-00064-00017002-00017196 the capability to measure individual C_iiJFB80g8-00065-00017197-00017418 airings of a program the way Nielsen C_iiJFB80g8-00066-00017419-00017643 ratings can for television and as such C_iiJFB80g8-00067-00017644-00017889 it only measures in three-month moving C_iiJFB80g8-00068-00017890-00018192 averages each month portable people C_iiJFB80g8-00069-00018193-00018393 meters are currently only available in C_iiJFB80g8-00070-00018394-00018744 the largest markets Arbitron serves thus C_iiJFB80g8-00071-00018745-00018972 it is impossible under current survey C_iiJFB80g8-00072-00018973-00019152 techniques to determine the listenership C_iiJFB80g8-00073-00019153-00019386 of an individual event such as the Super C_iiJFB80g8-00074-00019387-00019746 Bowl for most of its existence talkers C_iiJFB80g8-00075-00019747-00020016 magazine compiled Arbitron data along C_iiJFB80g8-00076-00020017-00020214 with other sources to estimate the C_iiJFB80g8-00077-00020215-00020418 minimum weekly audiences of various C_iiJFB80g8-00078-00020419-00020652 commercial long-form talk radio shows C_iiJFB80g8-00079-00020653-00020900 its list was updated monthly until the C_iiJFB80g8-00080-00020901-00021099 magazine unceremoniously dropped the C_iiJFB80g8-00081-00021100-00021363 feature in 2016 then resumed publication C_iiJFB80g8-00082-00021364-00021867 in 2017 the 2017 reintroduction also C_iiJFB80g8-00083-00021868-00022059 incorporates off air distribution C_iiJFB80g8-00084-00022060-00022244 methods particularly those that are C_iiJFB80g8-00085-00022245-00022494 internet-based but not satellite radio C_iiJFB80g8-00086-00022495-00022731 as stalkers could not access data for C_iiJFB80g8-00087-00022732-00022959 that medium as a result the estimates C_iiJFB80g8-00088-00022960-00023160 for most shows increased dramatically C_iiJFB80g8-00089-00023161-00023480 when compared to the 2015 methodology C_iiJFB80g8-00090-00023481-00023832 NPR and APM compiled Arbitron data for C_iiJFB80g8-00091-00023833-00024042 its public radio shows and releases C_iiJFB80g8-00092-00024043-00024297 analysis through press releases included C_iiJFB80g8-00093-00024298-00024494 is a list of the most listened to radio C_iiJFB80g8-00094-00024495-00024722 shows in the United States according to C_iiJFB80g8-00095-00024723-00024783 weekly C_iiJFB80g8-00096-00024784-00024986 cummulative listenership followed by a C_iiJFB80g8-00097-00024987-00025208 selection of shows of various formats C_iiJFB80g8-00098-00025209-00025371 that are most listened to within their C_iiJFB80g8-00099-00025372-00025436 category C_iiJFB80g8-00100-00025437-00025690 unless otherwise noted the talkers C_iiJFB80g8-00101-00025691-00026044 non-scientific estimate is the source C_iiJFB80g8-00102-00026045-00026343 note on broadcast time because of the C_iiJFB80g8-00103-00026344-00026535 effects of time on north american C_iiJFB80g8-00104-00026536-00026795 broadcasting nationally syndicated shows C_iiJFB80g8-00105-00026797-00026964 that air live will end up on different C_iiJFB80g8-00106-00026964-00027300 day parts in different time zones the C_iiJFB80g8-00107-00027301-00027555 above list makes note of this note that C_iiJFB80g8-00108-00027556-00027780 although shows such as Bex and Levin's C_iiJFB80g8-00109-00027781-00028115 are listed under west coast drive times C_iiJFB80g8-00110-00028116-00028308 that their shows are based on the east C_iiJFB80g8-00111-00028308-00028548 coast and thus air in early midday and C_iiJFB80g8-00112-00028549-00028845 early evening time slots their their day C_iiJFB80g8-00113-00028845-00029037 parts are indicated as such for the C_iiJFB80g8-00114-00029038-00029396 purposes of clarity and consistency the C_iiJFB80g8-00115-00029397-00029645 pay service Sirius XM radio was C_iiJFB80g8-00116-00029647-00029990 monitored directly by Arbitron from 2007 C_iiJFB80g8-00117-00029991-00030342 to early 2008 the final numbers C_iiJFB80g8-00118-00030343-00030665 available from early 2008 prior to when C_iiJFB80g8-00119-00030666-00030908 XM and Sirius merged had the Howard C_iiJFB80g8-00120-00030910-00031104 Stern Show being the most listened to C_iiJFB80g8-00121-00031105-00031293 show on either platform with Stern's C_iiJFB80g8-00122-00031294-00031627 Howard 100 channel netting err Hume of C_iiJFB80g8-00123-00031628-00031998 1.2 million listeners and Howard 101 the C_iiJFB80g8-00124-00031999-00032223 secondary and replay Channel netting an C_iiJFB80g8-00125-00032224-00032474 additional 500,000 listeners C_iiJFB80g8-00126-00032475-00032781 among formats common to both platforms C_iiJFB80g8-00127-00032782-00032967 all of which have since merged into C_iiJFB80g8-00128-00032968-00033210 singular channels the contemporary hit C_iiJFB80g8-00129-00033211-00033501 radio channels with a combined 1.6 C_iiJFB80g8-00130-00033502-00033723 million listeners ranked highest with C_iiJFB80g8-00131-00033724-00034080 classic rock hot country music 1970s and C_iiJFB80g8-00132-00034081-00034320 1980s music channels each netting C_iiJFB80g8-00133-00034321-00034479 approximately 1 million listeners C_iiJFB80g8-00134-00034480-00034883 combined Sirius had 8.3 million total C_iiJFB80g8-00135-00034884-00035214 subscribers in early 2008 the Arbitron C_iiJFB80g8-00136-00035215-00035394 ratings were measured against a 7 C_iiJFB80g8-00137-00035395-00035621 million subscriber base compared to 10 C_iiJFB80g8-00138-00035622-00035880 million for XM and now has more than 30 C_iiJFB80g8-00139-00035881-00036225 million eastland ratings a service that C_iiJFB80g8-00140-00036226-00036414 competes with Arbitron in several C_iiJFB80g8-00141-00036415-00036639 markets includes satellite radio C_iiJFB80g8-00142-00036640-00036954 channels in its local ratings Howard 100 C_iiJFB80g8-00143-00036955-00037152 has registered above several lower end C_iiJFB80g8-00144-00037153-00037389 local stations in the markets eastland C_iiJFB80g8-00145-00037390-00037623 serves the only satellite station - C_iiJFB80g8-00146-00037624-00037794 deucer virtually all of the most C_iiJFB80g8-00147-00037795-00038045 listened to radio programs in the United C_iiJFB80g8-00148-00038046-00038198 States are in English C_iiJFB80g8-00149-00038199-00038468 other than English only Spanish has an C_iiJFB80g8-00150-00038469-00038612 audience large enough to establish C_iiJFB80g8-00151-00038613-00038870 national networks data for shows in C_iiJFB80g8-00152-00038871-00039149 Spanish are much more limited other C_iiJFB80g8-00153-00039150-00039491 languages Chinese polish Korean various C_iiJFB80g8-00154-00039492-00039692 languages of India and French are C_iiJFB80g8-00155-00039693-00040414 broadcast only on a local level C_iiJFB80g8-00156-00040415-00040780 topic passed top programs in the United C_iiJFB80g8-00157-00040781-00041191 States C_iiJFB80g8-00158-00041192-00041581 beginning with the 1930-31 radio season C_iiJFB80g8-00159-00041582-00041821 three rating services measured radio C_iiJFB80g8-00160-00041822-00042160 listener totals the cooperative analysis C_iiJFB80g8-00161-00042161-00042678 of broadcasting did so from 1934-35 from C_iiJFB80g8-00162-00042679-00043069 1935-36 and 1948-49 C_iiJFB80g8-00163-00043070-00043459 the bulk of radios golden-age see hooper C_iiJFB80g8-00164-00043460-00043612 monitored the numbers which were C_iiJFB80g8-00165-00043613-00043878 popularly called hoop ratings the AC C_iiJFB80g8-00166-00043879-00044062 Nielsen Company C_iiJFB80g8-00167-00044063-00044260 which continues to measure television C_iiJFB80g8-00168-00044261-00044521 ratings today took over American radios C_iiJFB80g8-00169-00044522-00044860 ratings beginning with the 1949-50 radio C_iiJFB80g8-00170-00044861-00045328 season and ending in 1955-56 during this C_iiJFB80g8-00171-00045329-00045580 era nearly all of radios most popular C_iiJFB80g8-00172-00045581-00045802 programs were broadcast on one of three C_iiJFB80g8-00173-00045803-00046183 networks NBC red NBC blue or CBS C_iiJFB80g8-00174-00046184-00046570 Columbia Network the top-rated radio C_iiJFB80g8-00175-00046571-00046804 programs on American radio from each C_iiJFB80g8-00176-00046805-00047625 season 1930-31 1931-32 amos and andy C_iiJFB80g8-00177-00047626-00048330 1932-33 1933-34 the Eddie Cantor show C_iiJFB80g8-00178-00048331-00048712 1934-35 Fleischmann's least our Rudy C_iiJFB80g8-00179-00048713-00049473 Vallee 1935-36 major Bowes amateur our C_iiJFB80g8-00180-00049474-00050172 1936-37 Texaco town Eddie Cantor 1937-38 C_iiJFB80g8-00181-00050173-00050647 1938-39 1939-40 the chase and Sanborn C_iiJFB80g8-00182-00050648-00051070 our Edgar Bergen 1940-41 C_iiJFB80g8-00183-00051071-00051630 the jello program Jack Benny 1941-42 the C_iiJFB80g8-00184-00051632-00051990 chase and Sanborn our Edgar Bergen C_iiJFB80g8-00185-00051991-00052171 1942-43 C_iiJFB80g8-00186-00052172-00052638 the Pepsodent show Bob Hope 1943-44 C_iiJFB80g8-00187-00052639-00053173 fibber McGee and Molly 1944-45 the C_iiJFB80g8-00188-00053174-00053497 Pepsodent show Bob Hope C_iiJFB80g8-00189-00053498-00054055 1946-47 fibber McGee and Molly 1947-48 C_iiJFB80g8-00190-00054057-00054662 the Fred Allen show 1948-49 fibber McGee C_iiJFB80g8-00191-00054663-00055019 and Molly 1949-50 C_iiJFB80g8-00192-00055020-00055426 the Lucky Strike program Jack Benny C_iiJFB80g8-00193-00055427-00055763 1950-51 luxe radio theater dramas with a C_iiJFB80g8-00194-00055764-00056479 rotating cast 1951-52 1952-53 Amos and C_iiJFB80g8-00195-00056480-00057203 Andy 1953-54 people are funny 1954-55 C_iiJFB80g8-00196-00057204-00057673 The Lucky Strike program Jack Benny C_iiJFB80g8-00197-00057674-00058010 1955-56 are Miss Brooks at his peak in C_iiJFB80g8-00198-00058011-00058283 the late 1930s commentator Charles C_iiJFB80g8-00199-00058284-00058475 Coughlin was renowned for his large and C_iiJFB80g8-00200-00058476-00058766 passionate listener base because his C_iiJFB80g8-00201-00058766-00059017 show was not a network broadcast but was C_iiJFB80g8-00202-00059019-00059279 instead syndicated on 36 stations C_iiJFB80g8-00203-00059279-00059504 determining how many listeners he had C_iiJFB80g8-00204-00059504-00059783 has proven difficult some modern C_iiJFB80g8-00205-00059784-00059963 estimates peg his listenership at C_iiJFB80g8-00206-00059964-00060180 approximately 30 million listeners C_iiJFB80g8-00207-00060182-00060404 President Franklin Roosevelt's C_iiJFB80g8-00208-00060404-00060623 irregularly scheduled fireside chats C_iiJFB80g8-00209-00060624-00060867 simul cast on all of the major networks C_iiJFB80g8-00210-00060869-00061148 consistently reached over 50% of the C_iiJFB80g8-00211-00061149-00061358 listening audience during his last five C_iiJFB80g8-00212-00061359-00061538 years in office though radio C_iiJFB80g8-00213-00061539-00061712 listenership totals collapsed C_iiJFB80g8-00214-00061713-00061930 dramatically in the 1950s with the C_iiJFB80g8-00215-00061932-00062216 advent of television some radio programs C_iiJFB80g8-00216-00062216-00062462 attracted large audiences decades later C_iiJFB80g8-00217-00062463-00062738 notably Howard Stern before moving to C_iiJFB80g8-00218-00062739-00063086 satellite radio in 2006 the Howard Stern C_iiJFB80g8-00219-00063087-00063314 Show peaked at 20 million listeners on C_iiJFB80g8-00220-00063315-00063650 syndicated terrestrial radio unlike the C_iiJFB80g8-00221-00063651-00063916 above programs Stern's radio show was C_iiJFB80g8-00222-00063917-00064230 broadcast daily for 4 to 5 hours per day C_iiJFB80g8-00223-00064232-00064526 Paul Harvey at his peak drew an C_iiJFB80g8-00224-00064527-00064832 estimated 25 million listeners to his 15 C_iiJFB80g8-00225-00064833-00065144 minute daily program at his peak in the C_iiJFB80g8-00226-00065145-00065402 1990s the Rush Limbaugh's show was C_iiJFB80g8-00227-00065403-00065606 drawing as many as 20 million listeners C_iiJFB80g8-00228-00065607-00065978 a week as of 1998 Stern limb bar in then C_iiJFB80g8-00229-00065979-00066203 first place dr laura schlessinger were C_iiJFB80g8-00230-00066204-00066422 drawing between 17 and 18 million C_iiJFB80g8-00231-00066423-00066653 listeners according to talkers estimates C_iiJFB80g8-00232-00066654-00066842 at the time of both shows to C_iiJFB80g8-00233-00066843-00067073 Archer from talk radio network in fall C_iiJFB80g8-00234-00067074-00067376 2012 the savage nation was estimated to C_iiJFB80g8-00235-00067377-00067520 have an audience of nine million C_iiJFB80g8-00236-00067521-00067718 listeners and the Laura Ingraham show C_iiJFB80g8-00237-00067719-00067951 was estimated at six million listeners C_iiJFB80g8-00238-00067952-00068219 the later revivals of both of those C_iiJFB80g8-00239-00068220-00068429 shows were much smaller each only C_iiJFB80g8-00240-00068430-00068618 registering an estimated three million C_iiJFB80g8-00241-00068619-00068851 listeners as of April 2013 C_iiJFB80g8-00242-00068852-00069088 savages estimate has since rebounded C_iiJFB80g8-00243-00069089-00069368 prior to his retirement Neal Boortz C_iiJFB80g8-00244-00069369-00069587 registered approximately five point C_iiJFB80g8-00245-00069588-00069917 seven five million listeners the public C_iiJFB80g8-00246-00069918-00070154 radio series Car Talk with click and C_iiJFB80g8-00247-00070155-00070346 plaque had approximately four million C_iiJFB80g8-00248-00070347-00070562 listeners immediately prior to ending C_iiJFB80g8-00249-00070563-00070778 its original run ranking it among the C_iiJFB80g8-00250-00070779-00071015 most listened to weekend radio programs C_iiJFB80g8-00251-00071016-00071228 in the United States individual C_iiJFB80g8-00252-00071229-00071387 affiliates noted that the hour of C_iiJFB80g8-00253-00071388-00071588 highest listenership on the stations C_iiJFB80g8-00254-00071589-00071807 were during Car Talk hence why it was C_iiJFB80g8-00255-00071808-00072044 kept in reruns for five years afterward C_iiJFB80g8-00256-00072045-00072284 Car Talk had the benefit of not usually C_iiJFB80g8-00257-00072285-00072526 being simulcast on multiple stations in C_iiJFB80g8-00258-00072527-00072716 a market at the same time as higher C_iiJFB80g8-00259-00072717-00072899 ranking shows such as Morning Edition C_iiJFB80g8-00260-00072900-00073113 and All Things Considered often were C_iiJFB80g8-00261-00073114-00073444 talk of the nation registered at 3.2 C_iiJFB80g8-00262-00073445-00073604 million listeners prior to its C_iiJFB80g8-00263-00073605-00073982 cancellation in 2013 immediately prior C_iiJFB80g8-00264-00073983-00074176 to Blair Garner's departure from the C_iiJFB80g8-00265-00074177-00074474 show in July 2013 after midnight was C_iiJFB80g8-00266-00074475-00074735 quoted as drawing 2.7 million listeners C_iiJFB80g8-00267-00074736-00074999 the most of any country music show for C_iiJFB80g8-00268-00075000-00075169 which listenership estimates are made C_iiJFB80g8-00269-00075170-00075751 available C_iiJFB80g8-00270-00075752-00076462 topic top stations in the United Kingdom C_iiJFB80g8-00271-00076463-00076741 total listenership in the United Kingdom C_iiJFB80g8-00272-00076742-00077128 in September 2018 was 48.61 seven C_iiJFB80g8-00273-00077129-00077470 million all BBC programming had thirty C_iiJFB80g8-00274-00077471-00077671 four point two eight five million C_iiJFB80g8-00275-00077672-00077899 listeners and all commercial programming C_iiJFB80g8-00276-00077900-00078127 had thirty five point eight one three C_iiJFB80g8-00277-00078128-00078415 million listeners the figures counted C_iiJFB80g8-00278-00078416-00078622 listeners over the age of fifteen who C_iiJFB80g8-00279-00078623-00078946 tuned in for at least five minutes of C_iiJFB80g8-00280-00078947-00079192 specific programs the early morning C_iiJFB80g8-00281-00079193-00079495 today on BBC Radio four has around seven C_iiJFB80g8-00282-00079496-00079653 million listeners per week C_iiJFB80g8-00283-00079654-00080044 Radio 1 breakfast and BBC Radio twos the C_iiJFB80g8-00284-00080045-00080251 Chris Evans breakfast show get five C_iiJFB80g8-00285-00080252-00080425 point three and nine million listeners C_iiJFB80g8-00286-00080426-00081095 per week respectively C_iiJFB80g8-00287-00081096-00081754 topic worldwide broadcasts C_iiJFB80g8-00288-00081755-00082157 BBC World Service 188 million weekly C_iiJFB80g8-00289-00082158-00082442 listeners broadcasting in 32 languages C_iiJFB80g8-00290-00082443-00082889 as of 2009 a State of Trance with Armin C_iiJFB80g8-00291-00082890-00083138 van Buuren has more than 35 million C_iiJFB80g8-00292-00083139-00083510 listeners American top 40 with Ryan C_iiJFB80g8-00293-00083511-00083750 Seacrest has an estimated 20 million C_iiJFB80g8-00294-00083751-00084092 listeners worldwide intelligence for C_iiJFB80g8-00295-00084093-00084269 your life with John Tesh has an C_iiJFB80g8-00296-00084270-00084536 estimated 8.2 million listeners across C_iiJFB80g8-00297-00084537-00084749 the United States Canada and United C_iiJFB80g8-00298-00084750-00085347 Kingdom C_iiJFB80g8-00299-00085348-00085902 topic C also C_iiJFB80g8-00300-00085903-00086214 audience measurement list of C_iiJFB80g8-00301-00086215-00086436 best-selling albums in the United States C_iiJFB80g8-00302-00086437-00086772 of the Nielsen SoundScan era list of C_iiJFB80g8-00303-00086773-00087189 most watched television broadcasts C_jraJzlhB8-00000-00000125-00000350 hello everybody welcome to this week's C_jraJzlhB8-00001-00000351-00000557 growth call for bisque for the week of C_jraJzlhB8-00002-00000558-00000916 July 11th my name is Steve we have these C_jraJzlhB8-00003-00000917-00001087 growth calls every week at this time to C_jraJzlhB8-00004-00001088-00001237 discuss how the bisque Network has been C_jraJzlhB8-00005-00001238-00001483 doing and to discuss current priorities C_jraJzlhB8-00006-00001484-00001595 for the project C_jraJzlhB8-00007-00001596-00001927 I think the zoom room right now we have C_jraJzlhB8-00008-00001928-00002175 Huey so hi Huey and hello to everybody C_jraJzlhB8-00009-00002176-00002710 who's watching on youtube after this an C_jraJzlhB8-00010-00002711-00003020 agenda for this call is on github in the C_jraJzlhB8-00011-00003021-00003211 growth repository for bisque Network C_jraJzlhB8-00012-00003213-00003602 it's issue number 149 basically we're C_jraJzlhB8-00013-00003603-00003965 going to talk about two things in C_jraJzlhB8-00014-00003965-00004184 particular I'll go over a market update C_jraJzlhB8-00015-00004185-00004394 to talk about volume so far this month C_jraJzlhB8-00016-00004395-00004679 in July and then we'll talk about the C_jraJzlhB8-00017-00004680-00004994 the voting phase for the Dow cycle C_jraJzlhB8-00018-00004995-00005227 number three is happening right now and C_jraJzlhB8-00019-00005228-00005477 so I think it's a good time to talk C_jraJzlhB8-00020-00005478-00005675 about voting if you haven't done it C_jraJzlhB8-00021-00005676-00006086 before or are curious about the about C_jraJzlhB8-00022-00006087-00006566 how it works one more thing I guess to C_jraJzlhB8-00023-00006567-00006784 mention is something interesting from C_jraJzlhB8-00024-00006786-00007009 earlier today there was bisque was C_jraJzlhB8-00025-00007011-00007253 mentioned in a Bloomberg article it was C_jraJzlhB8-00026-00007254-00007635 on bisque or it says bitcoins C_jraJzlhB8-00027-00007636-00008405 reawakening a lot we could link crypto C_jraJzlhB8-00028-00008406-00008558 peer to peer exchanges grow in C_jraJzlhB8-00029-00008559-00008831 popularity as regulatory scrutiny Rises C_jraJzlhB8-00030-00008832-00009113 and so they mentioned a couple of peer C_jraJzlhB8-00031-00009114-00009539 to peer exchanges Hodel Hodel the Roger C_jraJzlhB8-00032-00009540-00009899 ver one and then bisque and it seems C_jraJzlhB8-00033-00009900-00010526 like the writer was fairly well I think C_jraJzlhB8-00034-00010527-00010721 they they mentioned somewhere that C_jraJzlhB8-00035-00010722-00011084 bisque was software as opposed to a C_jraJzlhB8-00036-00011085-00011413 website so that was nice and they had a C_jraJzlhB8-00037-00011414-00011744 graph of bisque volume over the past C_jraJzlhB8-00038-00011745-00011966 couple of months or actually a little C_jraJzlhB8-00039-00011967-00012176 bit over a year now I'll put a link in C_jraJzlhB8-00040-00012177-00012416 in the YouTube description when I post a C_jraJzlhB8-00041-00012417-00012737 video on YouTube for the market update C_jraJzlhB8-00042-00012738-00013019 volume continues to be pretty strong in C_jraJzlhB8-00043-00013019-00013344 July so June was a blockbuster month C_jraJzlhB8-00044-00013345-00013708 an all-time high u.s. dollar volume by a C_jraJzlhB8-00045-00013709-00014034 lot as well as all-time high C_jraJzlhB8-00046-00014035-00014877 Bitcoin volume let me see the numbers C_jraJzlhB8-00047-00014878-00015205 yeah yeah so US dollar volume was was it C_jraJzlhB8-00048-00015206-00015705 was like times many times probably four C_jraJzlhB8-00049-00015706-00015880 times higher about four times higher C_jraJzlhB8-00050-00015881-00016209 than the last high Bitcoin volume was C_jraJzlhB8-00051-00016210-00016725 about close to double not quite but C_jraJzlhB8-00052-00016726-00017019 almost double the last record which was C_jraJzlhB8-00053-00017020-00017403 set in December so very high volume very C_jraJzlhB8-00054-00017404-00017622 good volume in June mostly due to the C_jraJzlhB8-00055-00017623-00017853 Monaro and we're we seem to be C_jraJzlhB8-00056-00017854-00018269 continuing a similar trajectory for July C_jraJzlhB8-00057-00018270-00018517 so we're not going to quite hit those C_jraJzlhB8-00058-00018518-00018819 numbers at this pace we have just over C_jraJzlhB8-00059-00018820-00019056 seven hundred and twelve Bitcoin traded C_jraJzlhB8-00060-00019057-00019414 on bisque this month so far just about C_jraJzlhB8-00061-00019415-00019917 eleven days so still strong still strong C_jraJzlhB8-00062-00019918-00020167 daily average Bitcoin volume but we're C_jraJzlhB8-00063-00020168-00020449 probably not gonna quite match last C_jraJzlhB8-00064-00020450-00021049 month I guess obligatory just mentioned C_jraJzlhB8-00065-00021050-00021255 that the Fiat volumes are constrained C_jraJzlhB8-00066-00021256-00021390 for now until we have protection C_jraJzlhB8-00067-00021391-00021630 mechanism is in place I wasn't able to C_jraJzlhB8-00068-00021631-00021858 speak to Christoph or any of the other C_jraJzlhB8-00069-00021859-00022102 developers I'll try to make it a point C_jraJzlhB8-00070-00022103-00022365 to do it in the next few days before the C_jraJzlhB8-00071-00022366-00022506 next call to figure out where we are on C_jraJzlhB8-00072-00022507-00022890 that I have my understanding is that C_jraJzlhB8-00073-00022891-00023028 we're fairly close to getting these C_jraJzlhB8-00074-00023029-00023381 things done at least the first iteration C_jraJzlhB8-00075-00023382-00023614 same thing with the API so I'm not sure C_jraJzlhB8-00076-00023615-00023814 exactly what the holdup is at where we C_jraJzlhB8-00077-00023815-00024084 are on those but I hope to have more C_jraJzlhB8-00078-00024085-00024759 information next week next item voting C_jraJzlhB8-00079-00024760-00025280 for the Dow the current cycle cycle 3 C_jraJzlhB8-00080-00025281-00025695 proposal so there are a couple of phases C_jraJzlhB8-00081-00025697-00025906 in the Dow voting cycle so the Dowell C_jraJzlhB8-00082-00025907-00026340 proposal phase was about three three C_jraJzlhB8-00083-00026341-00026565 weeks long just ended a couple of days C_jraJzlhB8-00084-00026566-00026683 ago C_jraJzlhB8-00085-00026685-00026885 the proposals that were submitted during C_jraJzlhB8-00086-00026886-00027127 that phase are now locked in and C_jraJzlhB8-00087-00027127-00027488 available for for voting right now until C_jraJzlhB8-00088-00027489-00027779 I think the next the next two days or so C_jraJzlhB8-00089-00027780-00028085 the blind voting phase will be opened C_jraJzlhB8-00090-00028086-00028436 and just as a quick background for those C_jraJzlhB8-00091-00028437-00028954 of you who are new to to the bisque dau C_jraJzlhB8-00092-00028955-00029288 voting is something anybody can do you C_jraJzlhB8-00093-00029289-00029474 just need to be s cute so there's a fee C_jraJzlhB8-00094-00029475-00029839 to cast a vote and ideally you'd have C_jraJzlhB8-00095-00029841-00030251 some well you have to have some amount C_jraJzlhB8-00096-00030252-00030574 of bsq to stake as you're voting wait C_jraJzlhB8-00097-00030575-00030926 for your vote so it could be anything C_jraJzlhB8-00098-00030927-00031079 from I don't think there's a minimum C_jraJzlhB8-00099-00031080-00031643 there might be a pickup I don't know if C_jraJzlhB8-00100-00031644-00031814 the dust limit applies for voting weight C_jraJzlhB8-00101-00031814-00032462 but you know ideally it's five I should C_jraJzlhB8-00102-00032463-00032711 probably look the numbers on this but if C_jraJzlhB8-00103-00032712-00032873 there is a dust limit that applies then C_jraJzlhB8-00104-00032874-00033047 it's probably five otherwise I don't C_jraJzlhB8-00105-00033048-00033323 think it matters but ideally you have C_jraJzlhB8-00106-00033324-00033467 more than that so your vote can mean a C_jraJzlhB8-00107-00033468-00033818 little bit more the way stake is C_jraJzlhB8-00108-00033819-00034111 actually calculated is a little bit C_jraJzlhB8-00109-00034112-00034355 there's a little bit more to it so we C_jraJzlhB8-00110-00034356-00034796 have we've detailed the the parameters C_jraJzlhB8-00111-00034797-00035333 for for voting stake in the user C_jraJzlhB8-00112-00035334-00035606 reference in the docs documentation for C_jraJzlhB8-00113-00035607-00035717 bisque but basically there's two C_jraJzlhB8-00114-00035718-00035858 components to it C_jraJzlhB8-00115-00035859-00036065 if you've earned a BS Q as a contributor C_jraJzlhB8-00116-00036066-00036461 the BS q that you've earned whether you C_jraJzlhB8-00117-00036462-00036749 have it still are not counts toward your C_jraJzlhB8-00118-00036750-00037394 voting weight not that weight is in a C_jraJzlhB8-00119-00037395-00037981 sense it diminishes over time C_jraJzlhB8-00120-00037982-00038252 essentially diminishes linearly over two C_jraJzlhB8-00121-00038253-00038594 years so bsq that you've earned a year C_jraJzlhB8-00122-00038595-00038999 ago is worth half as much as BS q that C_jraJzlhB8-00123-00039000-00039473 you just earned and so the incentive C_jraJzlhB8-00124-00039474-00039839 there is to to incentivize people who've C_jraJzlhB8-00125-00039840-00040022 contributed to bisque C_jraJzlhB8-00126-00040023-00040214 to continue contributing to maintain C_jraJzlhB8-00127-00040215-00040472 their power so that's one component of C_jraJzlhB8-00128-00040473-00040748 the weight the other component is bsq C_jraJzlhB8-00129-00040749-00041036 that you actually own and that that's C_jraJzlhB8-00130-00041037-00041384 bsq that when you cast your vote the C_jraJzlhB8-00131-00041385-00041552 program the software will ask you to C_jraJzlhB8-00132-00041553-00041978 specify to a lot a certain amount of vsq C_jraJzlhB8-00133-00041979-00042679 that you own to that vote for weight and C_jraJzlhB8-00134-00042680-00042971 yeah so if you've contributed and you C_jraJzlhB8-00135-00042972-00043232 have vsq that you own you can do both C_jraJzlhB8-00136-00043233-00043562 your earned bsq weight will apply no C_jraJzlhB8-00137-00043563-00043841 matter what and you can add the bsq that C_jraJzlhB8-00138-00043842-00044174 you own to the vote for additional C_jraJzlhB8-00139-00044175-00044390 weight if you only have the SQ that C_jraJzlhB8-00140-00044391-00044696 you've that you've purchased then you C_jraJzlhB8-00141-00044697-00044900 can a lot that bsq however much you want C_jraJzlhB8-00142-00044901-00045298 to the the vote the voting transaction C_jraJzlhB8-00143-00045299-00045662 and the bsq will be reserved until the I C_jraJzlhB8-00144-00045663-00045818 believe that book reveal phase is when C_jraJzlhB8-00145-00045819-00046091 it's freed again and the expendable C_jraJzlhB8-00146-00046092-00046370 again but that's how voting works at a C_jraJzlhB8-00147-00046371-00046589 high level C_jraJzlhB8-00148-00046590-00046871 most of the trend most of the most of C_jraJzlhB8-00149-00046872-00047075 the proposals right now I believe our C_jraJzlhB8-00150-00047076-00047669 compensation requests yeah most of the C_jraJzlhB8-00151-00047670-00047840 proposals I believe are trans our C_jraJzlhB8-00152-00047841-00048116 compensation requests there are a couple C_jraJzlhB8-00153-00048117-00048791 therefore I believe proposals for for C_jraJzlhB8-00154-00048792-00049106 fees for I think they're doubt are they C_jraJzlhB8-00155-00049107-00049187 down yeah I think they're down C_jraJzlhB8-00156-00049188-00049643 parameters the rationale for those C_jraJzlhB8-00157-00049644-00050117 proposals is in issue number 99 and the C_jraJzlhB8-00158-00050118-00050417 proposals repository and I think the C_jraJzlhB8-00159-00050418-00050741 underlying idea is that fees are very C_jraJzlhB8-00160-00050742-00051083 low right now specifically for BS Q C_jraJzlhB8-00161-00051084-00051539 because Q trading fees and of course C_jraJzlhB8-00162-00051540-00051782 it's not sustainable long term trading C_jraJzlhB8-00163-00051783-00052165 volumes are high right now and no fees C_jraJzlhB8-00164-00052166-00052499 should be higher to to bring the network C_jraJzlhB8-00165-00052500-00052676 move the network into a more sustainable C_jraJzlhB8-00166-00052677-00053141 direction to attract developers and just C_jraJzlhB8-00167-00053141-00053325 generally C_jraJzlhB8-00168-00053326-00053541 make them balance of bsq being issued C_jraJzlhB8-00169-00053542-00053815 and esq being burned more in balance C_jraJzlhB8-00170-00053816-00054048 more in you know a more sustainable C_jraJzlhB8-00171-00054049-00054207 state because right now there's a lot of C_jraJzlhB8-00172-00054208-00054604 bsq being issued to contributors and and C_jraJzlhB8-00173-00054604-00054912 not so much being burned for trading C_jraJzlhB8-00174-00054913-00055194 fees and that ratio C_jraJzlhB8-00175-00055195-00055491 ideally long-term that ratio is balanced C_jraJzlhB8-00176-00055491-00055863 much more so than it is now and there's C_jraJzlhB8-00177-00055864-00056112 a lot of discussion on other topics in C_jraJzlhB8-00178-00056113-00056296 that proposal so I encourage you to C_jraJzlhB8-00179-00056297-00056781 check it out it obviously is a very C_jraJzlhB8-00180-00056782-00056973 important topic for the longevity for C_jraJzlhB8-00181-00056974-00057121 the you know sustainability of the C_jraJzlhB8-00182-00057122-00057685 network long term so you know if you are C_jraJzlhB8-00183-00057686-00057798 interested in that then it's a good C_jraJzlhB8-00184-00057799-00058098 proposal to check out and and vote on C_jraJzlhB8-00185-00058099-00058326 you know proposed it like I said voting C_jraJzlhB8-00186-00058327-00058554 is open until I think two days from now C_jraJzlhB8-00187-00058554-00058887 so you don't have to vote on every C_jraJzlhB8-00188-00058888-00059223 single proposal that's there to vote on C_jraJzlhB8-00189-00059224-00059400 you can vote on all only the ones you C_jraJzlhB8-00190-00059401-00059925 like but yeah that's the idea of the C_jraJzlhB8-00191-00059926-00060132 visco is if you're using it or if you C_jraJzlhB8-00192-00060133-00060261 care about it and you can make your C_jraJzlhB8-00193-00060262-00060553 voice heard and help govern it so I C_jraJzlhB8-00194-00060554-00060768 think these are a very core part of that C_jraJzlhB8-00195-00060769-00061217 and you know if you have an opinion C_jraJzlhB8-00196-00061218-00061469 ideally you can add it to the proposal C_jraJzlhB8-00197-00061470-00061932 and vote on it but it'd be great to have C_jraJzlhB8-00198-00061933-00061992 your input C_jraJzlhB8-00199-00061993-00062613 either way um I think that's all I have C_jraJzlhB8-00200-00062614-00062880 for now like I said I wish I had a C_jraJzlhB8-00201-00062881-00063016 little bit more of an update on the C_jraJzlhB8-00202-00063016-00063310 protection mechanisms I will figure that C_jraJzlhB8-00203-00063311-00063624 out for next week market continues to be C_jraJzlhB8-00204-00063625-00064113 strong into July voting is taking place C_jraJzlhB8-00205-00064114-00064263 right now for cycle three of the Miss C_jraJzlhB8-00206-00064264-00064629 doubt you can find more information on C_jraJzlhB8-00207-00064630-00064929 the voting how that works in the user C_jraJzlhB8-00208-00064930-00065249 reference and the best documentation and C_jraJzlhB8-00209-00065250-00065643 the notable proposal for the cycle aside C_jraJzlhB8-00210-00065644-00065811 from compensation requests is issue C_jraJzlhB8-00211-00065812-00066395 number 99 on increasing fees C_jraJzlhB8-00212-00066396-00066696 so I have for you guys if there's any C_jraJzlhB8-00213-00066697-00066882 other questions or comments I'll wait a C_jraJzlhB8-00214-00066883-00068120 few seconds check the chat check slack C_jraJzlhB8-00215-00068121-00068259 all right C_jraJzlhB8-00216-00068260-00068675 well thank everybody for joining and C_jraJzlhB8-00217-00068676-00069105 we'll see you back here again next week C_woTW1TS_0-00000-00000561-00000871 [Applause] C_woTW1TS_0-00001-00000872-00000991 what is good everybody welcome back to C_woTW1TS_0-00002-00000992-00001143 another my name to this video today C_woTW1TS_0-00003-00001144-00001350 ladies and gentlemen we have a beautiful C_woTW1TS_0-00004-00001351-00001574 i mean beautiful little custom piece for C_woTW1TS_0-00005-00001575-00001734 you guys that i have to show off in a C_woTW1TS_0-00006-00001735-00001951 video i think it's an amazing piece i am C_woTW1TS_0-00007-00001952-00002175 so hyped and excited for it because i C_woTW1TS_0-00008-00002176-00002318 think you guys could actually probably C_woTW1TS_0-00009-00002319-00002487 get one for yourself so we'll get into C_woTW1TS_0-00010-00002488-00002702 that as well but as you guys can see we C_woTW1TS_0-00011-00002703-00002910 have this custom table right here now i C_woTW1TS_0-00012-00002911-00003095 do have my cell phone commentary right C_woTW1TS_0-00013-00003096-00003231 here gonna be needing that you know i C_woTW1TS_0-00014-00003232-00003390 got my pink suit on there if you guys C_woTW1TS_0-00015-00003392-00003495 missed that episode of surgery C_woTW1TS_0-00016-00003496-00003670 definitely go check that out but today C_woTW1TS_0-00017-00003671-00003870 man we are diving into this over here C_woTW1TS_0-00018-00003871-00003999 not this announced table we're gonna get C_woTW1TS_0-00019-00004000-00004231 into some comparisons but this table is C_woTW1TS_0-00020-00004232-00004551 so big and nice look at how gorgeous C_woTW1TS_0-00021-00004552-00004719 this table is right here you guys can C_woTW1TS_0-00022-00004720-00004959 see it does have the mdt logo on the C_woTW1TS_0-00023-00004960-00005086 front we're going to get into all the C_woTW1TS_0-00024-00005087-00005367 details of course but this thing is 3d C_woTW1TS_0-00025-00005368-00005559 printed you can tell C_woTW1TS_0-00026-00005560-00005815 nice it's nice solid and sturdy it's C_woTW1TS_0-00027-00005816-00006022 real thick and plastic it's it's real C_woTW1TS_0-00028-00006023-00006247 nice but like here is a standard C_woTW1TS_0-00029-00006248-00006422 announce table right here you this is C_woTW1TS_0-00030-00006423-00006623 like i don't okay first of all i don't C_woTW1TS_0-00031-00006623-00006791 think i'm gonna use this as an announce C_woTW1TS_0-00032-00006792-00007014 table i might experiment with it you C_woTW1TS_0-00033-00007015-00007183 know i might take a look at it see C_woTW1TS_0-00034-00007184-00007359 what's up with it but i don't think i'm C_woTW1TS_0-00035-00007359-00007487 gonna use it as an ounce table i think C_woTW1TS_0-00036-00007488-00007646 it's too big it can't like break you C_woTW1TS_0-00037-00007647-00007839 know it's not breakaway or anything but C_woTW1TS_0-00038-00007840-00008078 it is a very nice piece but comparing it C_woTW1TS_0-00039-00008079-00008342 to the other announce table this thing C_woTW1TS_0-00040-00008343-00008599 is massive bro like look i can put this C_woTW1TS_0-00041-00008600-00008759 announce table completely on top you C_woTW1TS_0-00042-00008760-00008951 guys can see it's like an inch wider on C_woTW1TS_0-00043-00008952-00009119 either side it's even got an inch on the C_woTW1TS_0-00044-00009120-00009310 front there you know no spots for C_woTW1TS_0-00045-00009311-00009519 monitors god that sounds terrible no C_woTW1TS_0-00046-00009520-00009663 space for monitors but you could easily C_woTW1TS_0-00047-00009664-00009910 you know just take a monitor and C_woTW1TS_0-00048-00009911-00010063 you can easily take a monitor and plug C_woTW1TS_0-00049-00010064-00010214 it right there and that that easily C_woTW1TS_0-00050-00010215-00010374 works right there so you know you could C_woTW1TS_0-00051-00010375-00010542 you could easily put that like that and C_woTW1TS_0-00052-00010543-00010727 have monitors on it you could you know C_woTW1TS_0-00053-00010728-00010838 you could do you could do a lot of stuff C_woTW1TS_0-00054-00010839-00010967 you could put some props on there some C_woTW1TS_0-00055-00010968-00011263 papers pins coffee mug laptop you name C_woTW1TS_0-00056-00011264-00011414 it we could probably put that up there C_woTW1TS_0-00057-00011415-00011559 the the guy that made this could C_woTW1TS_0-00058-00011560-00011799 probably even print off some accessories C_woTW1TS_0-00059-00011800-00011951 for the top of it i'll have to hit him C_woTW1TS_0-00060-00011952-00012174 up but i didn't even catch his name i C_woTW1TS_0-00061-00012175-00012374 just remember seeing if you guys are not C_woTW1TS_0-00062-00012375-00012542 in these facebook groups there's plenty C_woTW1TS_0-00063-00012543-00012710 of facebook groups out there of C_woTW1TS_0-00064-00012711-00012966 wrestling customs and action figures and C_woTW1TS_0-00065-00012967-00013207 aew figures and wwe figures and you can C_woTW1TS_0-00066-00013208-00013407 find some really crazy and incredible C_woTW1TS_0-00067-00013408-00013558 customizers on there and that's where i C_woTW1TS_0-00068-00013559-00013807 found this so i got on there guy was C_woTW1TS_0-00069-00013808-00014151 selling i think some wcw and ecw C_woTW1TS_0-00070-00014152-00014303 announce tables or style tables like C_woTW1TS_0-00071-00014304-00014430 this where you can literally you know C_woTW1TS_0-00072-00014431-00014622 get the table i think it had a gray top C_woTW1TS_0-00073-00014623-00014830 or a black top and he put the wcw logo C_woTW1TS_0-00074-00014831-00014983 on there of course i sent him a logo i C_woTW1TS_0-00075-00014984-00015207 said bro can you do a custom table he C_woTW1TS_0-00076-00015208-00015391 said sure enough send me the logos so i C_woTW1TS_0-00077-00015391-00015558 send them the logos and you guys can see C_woTW1TS_0-00078-00015559-00015838 here this is actually magnetized so you C_woTW1TS_0-00079-00015840-00016007 guys can see there there's two magnets C_woTW1TS_0-00080-00016008-00016143 holding it together there you got the C_woTW1TS_0-00081-00016144-00016311 black and the pink top i went with the C_woTW1TS_0-00082-00016312-00016479 pink top i might paint it at a later C_woTW1TS_0-00083-00016480-00016679 date and i might even get more tables C_woTW1TS_0-00084-00016680-00016855 made i might experiment with that and C_woTW1TS_0-00085-00016856-00017086 see what we got but this right here is C_woTW1TS_0-00086-00017087-00017286 not painted by that guy i actually did C_woTW1TS_0-00087-00017287-00017430 this myself you guys can actually see a C_woTW1TS_0-00088-00017431-00017558 little bleed right there i got to touch C_woTW1TS_0-00089-00017559-00017719 that up i was painting the rim of it C_woTW1TS_0-00090-00017720-00017894 over here and i messed it up but they C_woTW1TS_0-00091-00017895-00018103 actually came like this right here so C_woTW1TS_0-00092-00018104-00018311 they actually came solid pink like this C_woTW1TS_0-00093-00018312-00018471 3d printed i guess this is like the C_woTW1TS_0-00094-00018472-00018655 risen or the plastic or whatever that C_woTW1TS_0-00095-00018656-00018903 creates the 3d print so this is what it C_woTW1TS_0-00096-00018904-00019135 looked like and so i had to take that C_woTW1TS_0-00097-00019136-00019311 and i took my paints and i just hand C_woTW1TS_0-00098-00019312-00019471 painted it i mean that's pretty much the C_woTW1TS_0-00099-00019472-00019622 the basis right there do have to touch C_woTW1TS_0-00100-00019623-00019799 it up a bit it's not perfect but it C_woTW1TS_0-00101-00019800-00019950 looks a hell of a lot better than it did C_woTW1TS_0-00102-00019951-00020247 before so there it is and i i haven't C_woTW1TS_0-00103-00020248-00020407 painted this one this is like an extra C_woTW1TS_0-00104-00020408-00020591 copy i might paint this and like glue C_woTW1TS_0-00105-00020592-00020735 this somewhere or something because i C_woTW1TS_0-00106-00020736-00020927 actually have a painted copy of the C_woTW1TS_0-00107-00020928-00021047 vindication one so here's the C_woTW1TS_0-00108-00021048-00021271 vindication one and so i you know i just C_woTW1TS_0-00109-00021272-00021455 i hand painted this one and this is what C_woTW1TS_0-00110-00021456-00021607 it looked like beforehand again it needs C_woTW1TS_0-00111-00021608-00021743 some touch up you can see some pink C_woTW1TS_0-00112-00021744-00021919 bleeding through there but pretty damn C_woTW1TS_0-00113-00021920-00022103 cool i like it a lot it was very fun to C_woTW1TS_0-00114-00022104-00022294 paint you know it took a lot of time not C_woTW1TS_0-00115-00022295-00022463 gonna lie to you but comes across nice C_woTW1TS_0-00116-00022464-00022671 on camera you know and uh another thing C_woTW1TS_0-00117-00022672-00022911 again if i if i put the vindication one C_woTW1TS_0-00118-00022912-00023175 on here like so you guys will notice C_woTW1TS_0-00119-00023176-00023342 that the top is not painted obviously C_woTW1TS_0-00120-00023343-00023503 but the vindication logo probably not C_woTW1TS_0-00121-00023504-00023639 gonna look the best with the pink top C_woTW1TS_0-00122-00023640-00023799 right so i i'm probably gonna have to C_woTW1TS_0-00123-00023800-00023958 get another table made with either a C_woTW1TS_0-00124-00023959-00024199 black top a blue top possibly a yellow C_woTW1TS_0-00125-00024200-00024478 top or just put like some cloth over the C_woTW1TS_0-00126-00024479-00024630 top or do something like that to cover C_woTW1TS_0-00127-00024631-00024758 up that pink right there so that doesn't C_woTW1TS_0-00128-00024759-00024911 really match but i was pretty proud of C_woTW1TS_0-00129-00024912-00025071 the paint job i think the zebra print C_woTW1TS_0-00130-00025072-00025255 turned out cool i think the logo turned C_woTW1TS_0-00131-00025256-00025535 out cool so now i have a standard option C_woTW1TS_0-00132-00025536-00025655 which is probably the best option just C_woTW1TS_0-00133-00025656-00025855 plopping the mdt on there i have the C_woTW1TS_0-00134-00025856-00026078 vindication option if i want to use a C_woTW1TS_0-00135-00026079-00026318 vindication table and then lastly i C_woTW1TS_0-00136-00026319-00026502 actually had this one made and this C_woTW1TS_0-00137-00026504-00026702 one's very early stages i'm going gonna C_woTW1TS_0-00138-00026704-00026887 paint this just like the my damn toys C_woTW1TS_0-00139-00026888-00027135 live logo and so it doesn't have live on C_woTW1TS_0-00140-00027136-00027270 there or anything but it says my damn C_woTW1TS_0-00141-00027272-00027518 toys and i plan on painting the inside C_woTW1TS_0-00142-00027519-00027711 of these letters pink that way you'll C_woTW1TS_0-00143-00027712-00027855 have pink with silver outline and then C_woTW1TS_0-00144-00027856-00028007 i'm gonna paint the background black and C_woTW1TS_0-00145-00028008-00028158 that way when you plug this in here it C_woTW1TS_0-00146-00028160-00028351 will say you know my damn toys and it'll C_woTW1TS_0-00147-00028352-00028502 have the pink and silver and it'll look C_woTW1TS_0-00148-00028504-00028718 all damn dandy and nice so there's that C_woTW1TS_0-00149-00028719-00028846 so that looks pretty cool as well so i C_woTW1TS_0-00150-00028847-00029031 got three different options and i do C_woTW1TS_0-00151-00029032-00029214 have the extra vindication logo right C_woTW1TS_0-00152-00029216-00029407 there but i think this is so fantastic C_woTW1TS_0-00153-00029408-00029567 because it kind of reminds me of like a C_woTW1TS_0-00154-00029568-00029774 kickoff panel table you know like you C_woTW1TS_0-00155-00029775-00029895 know you're starting off a show or C_woTW1TS_0-00156-00029895-00030070 whatever and then you have you know your C_woTW1TS_0-00157-00030072-00030262 guys sitting back there or whatever C_woTW1TS_0-00158-00030263-00030479 going over the the the matchups and C_woTW1TS_0-00159-00030480-00030614 whatever you could easily have a talk C_woTW1TS_0-00160-00030616-00030831 show and film a podcast have you know C_woTW1TS_0-00161-00030832-00031014 the mdt right there do it stone cold you C_woTW1TS_0-00162-00031016-00031270 know broken skull session style but i C_woTW1TS_0-00163-00031272-00031455 did want to get like a couple figures on C_woTW1TS_0-00164-00031456-00031727 here and showcase maybe i i i have a few C_woTW1TS_0-00165-00031727-00031879 things i want to test out actually first C_woTW1TS_0-00166-00031880-00032039 of all i want to put a chair i want to C_woTW1TS_0-00167-00032039-00032295 put my figure in this chair over here C_woTW1TS_0-00168-00032295-00032511 and uh pull myself up to the seat and C_woTW1TS_0-00169-00032512-00032735 you know see what it looks like and then C_woTW1TS_0-00170-00032736-00032839 secondly C_woTW1TS_0-00171-00032840-00033071 what is a table with wrestling figures C_woTW1TS_0-00172-00033072-00033351 if you can't you know experiment and see C_woTW1TS_0-00173-00033352-00033607 how good the the table takes some bumps C_woTW1TS_0-00174-00033608-00033783 so we're gonna back this up right here C_woTW1TS_0-00175-00033784-00033999 you guys can see here's a nash carter C_woTW1TS_0-00176-00034000-00034167 laying on it so you could easily do it C_woTW1TS_0-00177-00034168-00034327 you know a ladder spot or something like C_woTW1TS_0-00178-00034328-00034623 that if you wanted to take edge for C_woTW1TS_0-00179-00034624-00034823 instance hit them with like an execution C_woTW1TS_0-00180-00034824-00035015 on the table that could probably work as C_woTW1TS_0-00181-00035016-00035190 well you know it's it's not gonna break C_woTW1TS_0-00182-00035191-00035279 away C_woTW1TS_0-00183-00035280-00035615 but it easily could work as like a omg C_woTW1TS_0-00184-00035616-00035783 moment you know they bust their head on C_woTW1TS_0-00185-00035784-00036023 the solid steel table i don't know you C_woTW1TS_0-00186-00036024-00036262 know it it we can make this look like st C_woTW1TS_0-00187-00036263-00036439 i don't know you know the possibilities C_woTW1TS_0-00188-00036440-00036623 are endless but i think it makes for C_woTW1TS_0-00189-00036624-00036839 great play it works for a great kickoff C_woTW1TS_0-00190-00036840-00037071 panel again like i said and the figures C_woTW1TS_0-00191-00037072-00037215 scale really really well with it so C_woTW1TS_0-00192-00037216-00037390 that's what makes me happy so i do want C_woTW1TS_0-00193-00037391-00037687 to stick the mdt logo right here again i C_woTW1TS_0-00194-00037688-00037911 mean dude that is just so damn clean bro C_woTW1TS_0-00195-00037912-00038118 look how clean that is that looks so C_woTW1TS_0-00196-00038119-00038343 official and it's like my own little tv C_woTW1TS_0-00197-00038344-00038535 anchor desk hey look it right there like C_woTW1TS_0-00198-00038536-00038727 okay first of all we do have to sit my C_woTW1TS_0-00199-00038728-00038871 butt in the seat let's go ahead and get C_woTW1TS_0-00200-00038872-00039087 my figure we'll plop me down in the seat C_woTW1TS_0-00201-00039088-00039327 right here and then we will pull myself C_woTW1TS_0-00202-00039328-00039623 around to the back that way you know i C_woTW1TS_0-00203-00039624-00039855 can i can sit here oh dude that scale so C_woTW1TS_0-00204-00039856-00040039 damn good look at that look at that and C_woTW1TS_0-00205-00040040-00040207 then i can lower the camera down and C_woTW1TS_0-00206-00040208-00040423 then i can zoom in shot look at that C_woTW1TS_0-00207-00040424-00040695 dude oh that is that is pretty damn C_woTW1TS_0-00208-00040696-00040871 awesome i like that a lot look at that C_woTW1TS_0-00209-00040872-00041055 shot right there so and there's plenty C_woTW1TS_0-00210-00041056-00041174 of room you could probably fit three C_woTW1TS_0-00211-00041175-00041302 people at this table it's a massive C_woTW1TS_0-00212-00041303-00041543 table i think it's uh four inches tall C_woTW1TS_0-00213-00041544-00041687 maybe three and a half maybe four C_woTW1TS_0-00214-00041688-00041839 there's edge standing beside it you C_woTW1TS_0-00215-00041840-00042015 could even you could you could print off C_woTW1TS_0-00216-00042016-00042230 another one of these in brown use it as C_woTW1TS_0-00217-00042231-00042455 a gm's desk or something like that in an C_woTW1TS_0-00218-00042456-00042671 office i mean plenty of opportunities C_woTW1TS_0-00219-00042672-00042807 there i'll have to go through and get C_woTW1TS_0-00220-00042808-00042983 the guys information maybe you guys can C_woTW1TS_0-00221-00042984-00043167 order one yourselves i thought it was C_woTW1TS_0-00222-00043168-00043383 pretty pretty good price you know for C_woTW1TS_0-00223-00043384-00043646 for the options i did get three custom C_woTW1TS_0-00224-00043647-00043855 printed logos though and the size of the C_woTW1TS_0-00225-00043856-00044046 table is pretty nice so you do have to C_woTW1TS_0-00226-00044047-00044190 take that into consideration it'll C_woTW1TS_0-00227-00044191-00044318 probably be cheaper if you only got one C_woTW1TS_0-00228-00044319-00044471 logo you know i don't know what the C_woTW1TS_0-00229-00044472-00044630 whole terms and conditions are but i C_woTW1TS_0-00230-00044631-00044830 will look into that for you and i can C_woTW1TS_0-00231-00044831-00045030 get back to you guys on that at a later C_woTW1TS_0-00232-00045031-00045207 date but i'm pretty proud of the way C_woTW1TS_0-00233-00045208-00045399 these came out i think the the paint job C_woTW1TS_0-00234-00045400-00045590 on the logos turned out a lot better C_woTW1TS_0-00235-00045591-00045767 again took some trial and error do it to C_woTW1TS_0-00236-00045768-00045983 clean it up a bit but i am feeling the C_woTW1TS_0-00237-00045984-00046158 hell out of this table man really sweet C_woTW1TS_0-00238-00046159-00046367 time again i think if you want to spend C_woTW1TS_0-00239-00046368-00046574 some extra money on it you know and and C_woTW1TS_0-00240-00046575-00046727 really do the thing up and do some C_woTW1TS_0-00241-00046728-00046974 custom stuff this is the way to go and C_woTW1TS_0-00242-00046975-00047215 again man here is the comparison C_woTW1TS_0-00243-00047216-00047407 between the you know the mattel or the C_woTW1TS_0-00244-00047408-00047646 ringside collectibles table compared to C_woTW1TS_0-00245-00047647-00047855 the massive custom table that is just a C_woTW1TS_0-00246-00047856-00048023 beautiful piece man i really can't get C_woTW1TS_0-00247-00048024-00048230 over how nice it is it's so high quality C_woTW1TS_0-00248-00048231-00048374 and it's not gonna break you know it's C_woTW1TS_0-00249-00048375-00048623 not gonna break i think that it is it C_woTW1TS_0-00250-00048624-00048767 holds together well and all those things C_woTW1TS_0-00251-00048768-00048911 man but i had to get on here make a C_woTW1TS_0-00252-00048912-00049062 video about this table because it's it's C_woTW1TS_0-00253-00049063-00049246 so beautiful and so nice so that is C_woTW1TS_0-00254-00049247-00049390 pretty much it i wanted to cover the C_woTW1TS_0-00255-00049391-00049543 table and you guys can let me know C_woTW1TS_0-00256-00049544-00049751 should i get another vindication table i C_woTW1TS_0-00257-00049752-00049871 feel like i should you know i got to get C_woTW1TS_0-00258-00049872-00050055 one for the blue top or the blacktop or C_woTW1TS_0-00259-00050056-00050286 just throw a sheet over it but then the C_woTW1TS_0-00260-00050287-00050511 part right here will like float over and C_woTW1TS_0-00261-00050512-00050735 hide the logo anyway but really easy C_woTW1TS_0-00262-00050736-00050839 just C_woTW1TS_0-00263-00050840-00051095 unplug and then plug back in right there C_woTW1TS_0-00264-00051096-00051287 so all magnetized no you know you don't C_woTW1TS_0-00265-00051288-00051454 have to mount it or anything it just C_woTW1TS_0-00266-00051455-00051623 does it all on its own so that makes me C_woTW1TS_0-00267-00051624-00051758 happy man but anyways guys that is going C_woTW1TS_0-00268-00051759-00051926 to wrap up today's video let's get into C_woTW1TS_0-00269-00051927-00052094 a random shout out before we get out of C_woTW1TS_0-00270-00052095-00052238 here and this shout out it's going to go C_woTW1TS_0-00271-00052239-00052438 to reggie moses who says mace looks like C_woTW1TS_0-00272-00052439-00052575 he's confused and he doesn't know C_woTW1TS_0-00273-00052576-00052719 anything in figure form and that's C_woTW1TS_0-00274-00052720-00052894 pretty that's pretty accurate bro if you C_woTW1TS_0-00275-00052895-00053094 guys missed yesterday's my damn thoughts C_woTW1TS_0-00276-00053095-00053263 ranking of elise series 94 definitely go C_woTW1TS_0-00277-00053264-00053391 check that out i really appreciate it C_woTW1TS_0-00278-00053391-00053542 but huge shout out to reggie moses for C_woTW1TS_0-00279-00053544-00053703 the comment man thank you so much for C_woTW1TS_0-00280-00053704-00053838 watching i'm getting out of here man guy C_woTW1TS_0-00281-00053839-00053982 i hope you guys have a blessed day let C_woTW1TS_0-00282-00053983-00054063 me know your thoughts down in the C_woTW1TS_0-00283-00054064-00054207 comment section below on the table what C_woTW1TS_0-00284-00054208-00054335 do you expect out of it and i'll see you C_woTW1TS_0-00285-00054336-00054559 guys in the next video and i'll see you C_woTW1TS_0-00286-00054560-00054711 next C_woTW1TS_0-00287-00054712-00055052 crossed time line C_woTW1TS_0-00288-00055053-00055551 [Music] C_woTW1TS_0-00289-00055552-00055721 [Applause] C_woTW1TS_0-00290-00055722-00056542 [Music] C_woTW1TS_0-00291-00056544-00056867 we're not CBfbpUi1lig-00000-00000052-00000083 [Music] CBfbpUi1lig-00001-00000084-00000382 foreign CBfbpUi1lig-00003-00003792-00006419 foreign CBfbpUi1lig-00004-00006420-00007714 [Music] CBfbpUi1lig-00005-00007715-00008259 foreign CBfbpUi1lig-00006-00008260-00008567 [Music] CBhE-x2C8jg-00000-00000043-00000332 shacking tossa jig wanda zuo as a CBhE-x2C8jg-00001-00000333-00000559 japanese translation of a chinese term CBhE-x2C8jg-00002-00000560-00000788 for zazen introduced by rooting a monk CBhE-x2C8jg-00003-00000789-00000968 of the cow dung school of Zen Buddhism CBhE-x2C8jg-00004-00000969-00001223 to refer to a practice called silent CBhE-x2C8jg-00005-00001224-00001601 illumination or serene reflection by CBhE-x2C8jg-00006-00001602-00001873 previous cow dung masters in Japan it is CBhE-x2C8jg-00007-00001875-00002426 associated with the Soto school CBhE-x2C8jg-00008-00002427-00002893 topic etymology CBhE-x2C8jg-00009-00002894-00003135 the term Chacon tazza is attributed to CBhE-x2C8jg-00010-00003136-00003433 Duggan's teacher tian tong wu jean 1162 CBhE-x2C8jg-00011-00003434-00003760 2 1228 and it literally means nothing CBhE-x2C8jg-00012-00003761-00003997 but chicken precisely dog-sitting CBhE-x2C8jg-00013-00003997-00004369 Zhou in other words Dogen means doing CBhE-x2C8jg-00014-00004370-00004677 only zazen wholeheartedly or CBhE-x2C8jg-00015-00004678-00004960 single-minded sitting Chacon tazza is CBhE-x2C8jg-00016-00004961-00005170 the sino-japanese reading of the Chinese CBhE-x2C8jg-00017-00005171-00005329 words Zi gonji Guan CBhE-x2C8jg-00018-00005330-00005581 by all means merely simply only CBhE-x2C8jg-00019-00005582-00005953 concerned with and a Zuo Zuo buddhism CBhE-x2C8jg-00020-00005954-00006292 taoism sit in meditation the digital CBhE-x2C8jg-00021-00006293-00006522 dictionary of Buddhism translates shaken CBhE-x2C8jg-00022-00006523-00006763 or Z Gong ji guano's to focus CBhE-x2C8jg-00023-00006764-00007177 exclusively on tazza or da Zuo Zuo s to CBhE-x2C8jg-00024-00007178-00007438 squat sit down cross-legged which CBhE-x2C8jg-00025-00007439-00007734 corresponds with sanskrit Aquatica s tha CBhE-x2C8jg-00026-00007736-00007971 and translates shicken tazza from Zagan CBhE-x2C8jg-00027-00007972-00008266 da Xue og Guan da sua or Qi Gong dazu o CBhE-x2C8jg-00028-00008267-00008605 Qi Guan dazui with Qi earth God local CBhE-x2C8jg-00029-00008606-00008955 God as meditation of just sitting CBhE-x2C8jg-00030-00008956-00009243 explained as the Zen form of meditation CBhE-x2C8jg-00031-00009244-00009541 chiefly associated with the Soto school CBhE-x2C8jg-00032-00009542-00009780 which places emphasis on emptying the CBhE-x2C8jg-00033-00009781-00010049 mind in contrast to the Cohen method CBhE-x2C8jg-00034-00010050-00010333 James Ishmael Ford says some authors CBhE-x2C8jg-00035-00010334-00010524 hypothetically trace the route of Chacon CBhE-x2C8jg-00036-00010525-00010569 tazza CBhE-x2C8jg-00037-00010570-00010882 just sitting to Vipassana meditation but CBhE-x2C8jg-00038-00010883-00011202 this is far from certain Japanese has CBhE-x2C8jg-00039-00011203-00011404 many homophones pronounced chicken and CBhE-x2C8jg-00040-00011405-00011619 this etymological mix-up about chicken CBhE-x2C8jg-00041-00011620-00011944 ji Guan only just stems from a more CBhE-x2C8jg-00042-00011945-00012144 commonly used word that translates the CBhE-x2C8jg-00043-00012145-00012513 sanskrit samatha and Vipassana names for CBhE-x2C8jg-00044-00012514-00012676 the two basic forms of Buddhist CBhE-x2C8jg-00045-00012677-00012957 meditation Japanese chicken ji Guan CBhE-x2C8jg-00046-00012958-00013172 concentration and observation as CBhE-x2C8jg-00047-00013173-00013393 practiced by the Tendai sect from CBhE-x2C8jg-00048-00013394-00013666 Chinese egg on ji Guan Buddhism keep CBhE-x2C8jg-00049-00013666-00013916 mental calm while observing the universe CBhE-x2C8jg-00050-00013918-00014293 CF the mohe z GaN which compounds sheer CBhE-x2C8jg-00051-00014294-00014383 gg CBhE-x2C8jg-00052-00014384-00014761 stop stabilized samatha and connor Guang CBhE-x2C8jg-00053-00014762-00015135 Guang observed contemplate Vipassana an CBhE-x2C8jg-00054-00015136-00015408 instance of the confusion of ji Guan for CBhE-x2C8jg-00055-00015409-00015661 G Guan as Steve Hagen's claimed that she CBhE-x2C8jg-00056-00015662-00015910 Hagen is referring to Duggan's ji means CBhE-x2C8jg-00057-00015911-00016156 tranquility equals G Khan CBhE-x2C8jg-00058-00016157-00016266 Hagen is referring CBhE-x2C8jg-00059-00016268-00016503 Duggan's Guan means awareness equals CBhE-x2C8jg-00060-00016504-00016725 quantum eens hitting exactly the right CBhE-x2C8jg-00061-00016726-00016786 spot CBhE-x2C8jg-00062-00016787-00017408 not one atom off and za means to sit CBhE-x2C8jg-00063-00017409-00017982 topic origins and development CBhE-x2C8jg-00064-00017983-00018382 topic silent illumination CBhE-x2C8jg-00065-00018383-00018525 you CBhE-x2C8jg-00066-00018526-00018839 just sitting is the term that routing CBhE-x2C8jg-00067-00018840-00019230 used for silent illumination or silent CBhE-x2C8jg-00068-00019231-00019578 reflection Chinese Mazel mojo Japanese CBhE-x2C8jg-00069-00019579-00019785 mokoosh au which may be understood as CBhE-x2C8jg-00070-00019786-00019950 the integrated practice of Shimada CBhE-x2C8jg-00071-00019951-00020190 coming the mine and Vibiana insightful CBhE-x2C8jg-00072-00020191-00020378 contemplation and was the hallmark of CBhE-x2C8jg-00073-00020379-00020586 the chinese cow dung school of qian it CBhE-x2C8jg-00074-00020587-00020793 is not merely just the union of calming CBhE-x2C8jg-00075-00020794-00020936 an insight which had already been CBhE-x2C8jg-00076-00020937-00021122 developed within the tnt buddhist CBhE-x2C8jg-00077-00021123-00021411 tradition in medieval China rather it is CBhE-x2C8jg-00078-00021412-00021611 a description of the natural essence and CBhE-x2C8jg-00079-00021612-00021864 function of the mind in this sense it CBhE-x2C8jg-00080-00021865-00022058 can be traced back to the earliest chan CBhE-x2C8jg-00081-00022059-00022266 teachings of Bodhi Dharma the first chan CBhE-x2C8jg-00082-00022267-00022430 teacher to articulate silent CBhE-x2C8jg-00083-00022431-00022617 illumination was the cow dung master CBhE-x2C8jg-00084-00022618-00023028 Hongzhi Jiang Jew 1091 1157 who wrote an CBhE-x2C8jg-00085-00023029-00023297 inscription entitled silent illumination CBhE-x2C8jg-00086-00023298-00023640 meditation mukusho zen no doubt Chan or CBhE-x2C8jg-00087-00023641-00023903 Mazel Qian mo Chou Chan according to CBhE-x2C8jg-00088-00023904-00024161 Tigan dan laden this practice is a non CBhE-x2C8jg-00089-00024162-00024551 doll object list meditation which CBhE-x2C8jg-00090-00024552-00024785 involves withdrawal from exclusive focus CBhE-x2C8jg-00091-00024786-00025013 on a particular sensory or mental object CBhE-x2C8jg-00092-00025014-00025190 to allow intent apprehension of all CBhE-x2C8jg-00093-00025191-00025481 phenomena as a unified totality this CBhE-x2C8jg-00094-00025482-00025661 object lists meditation aims at a CBhE-x2C8jg-00095-00025662-00025870 radical refined non-dualism that does CBhE-x2C8jg-00096-00025872-00026054 not grasp at any of the highly subtle CBhE-x2C8jg-00097-00026055-00026216 distinctions to which our familiar CBhE-x2C8jg-00098-00026217-00026375 mental workings are prone and which CBhE-x2C8jg-00099-00026376-00026668 estranges us from our experience such CBhE-x2C8jg-00100-00026669-00026879 subject-object dichotomies ation as CBhE-x2C8jg-00101-00026880-00027166 understood as artificial a fabrication CBhE-x2C8jg-00102-00027167-00027452 silent illumination is also object less CBhE-x2C8jg-00103-00027452-00027595 in the sense of not seeking after CBhE-x2C8jg-00104-00027597-00027881 specific limited goals the ultimate CBhE-x2C8jg-00105-00027882-00028045 purpose of spiritual practice CBhE-x2C8jg-00106-00028047-00028270 universally awakened heart mind cannot CBhE-x2C8jg-00107-00028272-00028472 be set apart from our own inherent being CBhE-x2C8jg-00108-00028473-00028625 in our immediate moment to moment CBhE-x2C8jg-00109-00028626-00028985 awareness a Charles Muller explains that CBhE-x2C8jg-00110-00028986-00029156 this method which involved seeking CBhE-x2C8jg-00111-00029157-00029312 enlightened wisdom through complete CBhE-x2C8jg-00112-00029313-00029525 stillness of the mind became the main CBhE-x2C8jg-00113-00029526-00029758 practice of the Soto Zen school where CBhE-x2C8jg-00114-00029760-00030005 Dogen characterized it by such terms of CBhE-x2C8jg-00115-00030006-00030323 as just sitting jig wanders shikon CBhE-x2C8jg-00116-00030324-00030530 disease origins can also be traced back CBhE-x2C8jg-00117-00030531-00030782 to silent elimination however some CBhE-x2C8jg-00118-00030783-00030941 teachers see it as different from the CBhE-x2C8jg-00119-00030942-00031145 teachings of Hongzhi genjou in terms of CBhE-x2C8jg-00120-00031145-00031519 practice and theory CBhE-x2C8jg-00121-00031520-00031983 topic Dogen CBhE-x2C8jg-00122-00031983-00032264 in the 13th century Duggan's ng who CBhE-x2C8jg-00123-00032266-00032499 introduced the Soto School in Japan used CBhE-x2C8jg-00124-00032500-00032685 much of hung zis writings on silent CBhE-x2C8jg-00125-00032686-00032868 illumination to help shed light on what CBhE-x2C8jg-00126-00032869-00033174 he termed Chacon tazza from then on the CBhE-x2C8jg-00127-00033175-00033342 practice of Chacon tazza has been CBhE-x2C8jg-00128-00033343-00033531 primarily associated with the Soto CBhE-x2C8jg-00129-00033532-00033831 school while silent illumination is in CBhE-x2C8jg-00130-00033832-00034080 theory a method --less method it is CBhE-x2C8jg-00131-00034081-00034260 important to realize that the Dogon CBhE-x2C8jg-00132-00034261-00034509 practice of Chacon tazza took a somewhat CBhE-x2C8jg-00133-00034510-00034776 different approach the Chinese Chan CBhE-x2C8jg-00134-00034777-00034992 master sheng-yen has stated that Chacon CBhE-x2C8jg-00135-00034993-00035465 tazza is similar to silent illumination CBhE-x2C8jg-00136-00035466-00036023 topic modern interpretations CBhE-x2C8jg-00137-00036024-00036275 master Schengen explains the meaning of CBhE-x2C8jg-00138-00036276-00036560 the term in this way this just sitting CBhE-x2C8jg-00139-00036561-00036911 in Chinese as Egon da sua literally this CBhE-x2C8jg-00140-00036912-00037118 means just mine sitting some of you are CBhE-x2C8jg-00141-00037119-00037240 familiar with the Japanese CBhE-x2C8jg-00142-00037241-00037433 transliteration chacon tazza CBhE-x2C8jg-00143-00037434-00037676 it has the flavor of just mind your own CBhE-x2C8jg-00144-00037677-00037736 business CBhE-x2C8jg-00145-00037737-00037991 what business the business of minding CBhE-x2C8jg-00146-00037992-00038213 yourself just sitting at least you CBhE-x2C8jg-00147-00038214-00038396 should be clear that you're sitting mind CBhE-x2C8jg-00148-00038397-00038600 yourself just sitting entails knowing CBhE-x2C8jg-00149-00038601-00038822 that your body is sitting there this CBhE-x2C8jg-00150-00038823-00039023 does not mean minding a particular part CBhE-x2C8jg-00151-00039024-00039203 of your body or getting involved in a CBhE-x2C8jg-00152-00039204-00039491 particular sensation instead your whole CBhE-x2C8jg-00153-00039492-00039730 body your whole being is sitting there CBhE-x2C8jg-00154-00039731-00040001 according to Murph Fowler Chacon tazza CBhE-x2C8jg-00155-00040002-00040298 has described best as quiet sitting and CBhE-x2C8jg-00156-00040299-00040499 open awareness reflecting directly the CBhE-x2C8jg-00157-00040500-00040832 reality of life Chacon tazza is often CBhE-x2C8jg-00158-00040833-00041024 termed a goalless meditation in quiet CBhE-x2C8jg-00159-00041025-00041333 awareness not working on any Co on or CBhE-x2C8jg-00160-00041334-00041552 counting the breath it is an alert CBhE-x2C8jg-00161-00041553-00041771 condition performed erect with no trace CBhE-x2C8jg-00162-00041772-00042239 of sluggishness or drowsiness CBhE-x2C8jg-00163-00042240-00042739 topic practice CBhE-x2C8jg-00164-00042740-00043222 topic SoDo CBhE-x2C8jg-00165-00043223-00043510 in his work foo Kansa ng Duggan writes CBhE-x2C8jg-00166-00043511-00043843 of finding a clean dry place if possible CBhE-x2C8jg-00167-00043844-00044107 cool in summer and warm in winter he CBhE-x2C8jg-00168-00044108-00044308 goes on to describe the use of as a foo CBhE-x2C8jg-00169-00044309-00044566 or small round pillow one sits upon and CBhE-x2C8jg-00170-00044567-00044770 the zabuton or larger square flat CBhE-x2C8jg-00171-00044771-00044971 cushion under the zafu which supports CBhE-x2C8jg-00172-00044972-00045229 the ankles and knees he then describes CBhE-x2C8jg-00173-00045230-00045487 the basic posture sitting erect with CBhE-x2C8jg-00174-00045488-00045697 hands in the lap eyes cast down word as CBhE-x2C8jg-00175-00045698-00045955 the method used by all buddha ancestors CBhE-x2C8jg-00176-00045956-00046308 of zen fred reinhard Dalmar writes CBhE-x2C8jg-00177-00046309-00046564 regarding practice Dogen counseled a CBhE-x2C8jg-00178-00046565-00046765 distinctly non-attached her non clinging CBhE-x2C8jg-00179-00046766-00046948 kind of action that is an activity CBhE-x2C8jg-00180-00046949-00047182 completely unconcerned with benefits or CBhE-x2C8jg-00181-00047183-00047404 the accomplishment of ulterior goals the CBhE-x2C8jg-00182-00047405-00047626 activity of just sitting or nothing but CBhE-x2C8jg-00183-00047627-00047830 sitting chicon tazza whereby self CBhE-x2C8jg-00184-00047831-00047998 seeking is set aside in a manner CBhE-x2C8jg-00185-00047999-00048181 resembling a resolute dropping off a CBhE-x2C8jg-00186-00048182-00048324 body in mind CBhE-x2C8jg-00187-00048325-00048649 according to master sheng-yen while you CBhE-x2C8jg-00188-00048650-00048826 are practicing just sitting be clear CBhE-x2C8jg-00189-00048827-00049011 about everything going on in your mind CBhE-x2C8jg-00190-00049012-00049270 whatever you feel be aware of it but CBhE-x2C8jg-00191-00049271-00049420 never abandon the awareness of your CBhE-x2C8jg-00192-00049421-00049711 whole body sitting there Chacon tazza is CBhE-x2C8jg-00193-00049712-00049900 not sitting with nothing to do it is a CBhE-x2C8jg-00194-00049901-00050086 very demanding practice requiring CBhE-x2C8jg-00195-00050087-00050362 diligence as well as alertness if your CBhE-x2C8jg-00196-00050363-00050560 practice goes well you will experience CBhE-x2C8jg-00197-00050561-00050746 the dropping off of sensations and CBhE-x2C8jg-00198-00050747-00050962 thoughts you need to stay with it and CBhE-x2C8jg-00199-00050963-00051142 begin to take the whole environment as CBhE-x2C8jg-00200-00051143-00051400 your body whatever enters the door of CBhE-x2C8jg-00201-00051401-00051591 your senses becomes one totality CBhE-x2C8jg-00202-00051592-00051771 extending from your body to the whole CBhE-x2C8jg-00203-00051772-00052325 environment this is silent illumination CBhE-x2C8jg-00204-00052326-00052863 topic kayo Dan CBhE-x2C8jg-00205-00052864-00053142 the modern Japanese Zen master cocoon CBhE-x2C8jg-00206-00053143-00053503 ryuko yasutani says shikon tazza is the CBhE-x2C8jg-00207-00053504-00053754 mind of someone facing death let us CBhE-x2C8jg-00208-00053755-00053941 imagine that you are engaged in a duel CBhE-x2C8jg-00209-00053941-00054121 of swordsmanship of the kind that used CBhE-x2C8jg-00210-00054122-00054399 to take place in ancient Japan as you CBhE-x2C8jg-00211-00054400-00054582 face your opponent you are unceasingly CBhE-x2C8jg-00212-00054583-00054879 watchful set ready were you to relax CBhE-x2C8jg-00213-00054880-00055062 your vigilance even momentarily you CBhE-x2C8jg-00214-00055063-00055311 would be cut down instantly a crowd CBhE-x2C8jg-00215-00055312-00055522 gathers to see the fight since you are CBhE-x2C8jg-00216-00055523-00055686 not blind you see them from the corner CBhE-x2C8jg-00217-00055687-00055851 of your eye and since you are not deaf CBhE-x2C8jg-00218-00055852-00056104 you hear them but not for an instant is CBhE-x2C8jg-00219-00056104-00056291 your mind captured by these impressions CBhE-x2C8jg-00220-00056292-00056604 in contrast to this opinion some of the CBhE-x2C8jg-00221-00056605-00056803 Zen masters in Lori's book the art of CBhE-x2C8jg-00222-00056804-00057048 just sitting deride yasutani description CBhE-x2C8jg-00223-00057049-00057229 giving their own version as the right or CBhE-x2C8jg-00224-00057229-00057709 correct way to do shikon tazza CBhE-x2C8jg-00225-00057710-00058141 topic Rinzai CBhE-x2C8jg-00226-00058141-00058402 concerning the rinzai school john dato CBhE-x2C8jg-00227-00058403-00058791 lori writes a FTE our students finish CBhE-x2C8jg-00228-00058792-00058969 cohen study they then take up the CBhE-x2C8jg-00229-00058970-00059304 practice of Chacon tazza cocoon yasutani CBhE-x2C8jg-00230-00059305-00059629 agrees stating the rinzai ando baku CBhE-x2C8jg-00231-00059629-00059869 schools emphasize cohen study the soto CBhE-x2C8jg-00232-00059870-00060172 school emphasizes Chacon tazza but even CBhE-x2C8jg-00233-00060173-00060379 when cohen study is stressed Chacon CBhE-x2C8jg-00234-00060379-00060642 tazza is not abandoned all of the great CBhE-x2C8jg-00235-00060644-00060790 masters of these three schools CBhE-x2C8jg-00236-00060791-00060976 emphasized the importance of Chacon CBhE-x2C8jg-00237-00060977-00061285 tazza CBhE-x2C8jg-00238-00061286-00061888 topic complementary practices CBhE-x2C8jg-00239-00061889-00062159 in Japan the pasanda and Shimada are CBhE-x2C8jg-00240-00062160-00062350 sometimes used in addition to chicon CBhE-x2C8jg-00241-00062351-00062837 tazza is complementary practices CBhE-x2C8jg-00242-00062838-00063358 topic see also CBhE-x2C8jg-00243-00063359-00063910 Havana dodging Turia patter that of CBhE-x2C8jg-00244-00063911-00064245 Havana CBhE-x2C8jg-00245-00064246-00064744 topic notes CBhE-x2C8jg-00246-00064745-00065266 topic references CBhE-x2C8jg-00247-00065266-00065778 topic sources CBhE-x2C8jg-00248-00065779-00066477 topic further reading Laban tigon Daniel CBhE-x2C8jg-00249-00066478-00066807 Hongzhi mm cultivating the empty field CBhE-x2C8jg-00250-00066808-00067005 the silent illumination of Zen master CBhE-x2C8jg-00251-00067006-00067371 Hongzhi Tuttle publishing ISBN Oh eight CBhE-x2C8jg-00252-00067372-00067803 oh four eight three two four oh four CCG2kEect_y-00000-00000059-00000288 Canada competed at the 2013 World CCG2kEect_y-00001-00000289-00000520 Aquatics Championships in Barcelona CCG2kEect_y-00002-00000521-00000748 Spain between the 19th of July to the CCG2kEect_y-00003-00000749-00001462 4th of August 2013 CCG2kEect_y-00004-00001463-00002325 topic medalists CCG2kEect_y-00005-00002326-00002842 topic diving CCG2kEect_y-00006-00002843-00003683 Canada qualified seven divers men women CCG2kEect_y-00007-00003684-00004211 topic high-diving CCG2kEect_y-00008-00004212-00004933 Canada qualified one high diver CCG2kEect_y-00009-00004934-00005495 Topic open water swimming CCG2kEect_y-00010-00005496-00005729 Canada qualified five open water CCG2kEect_y-00011-00005730-00006274 swimmers CCG2kEect_y-00012-00006275-00006780 topic swimming CCG2kEect_y-00013-00006781-00006993 Canadian swimmers earned qualifying CCG2kEect_y-00014-00006994-00007194 standards in the following events up to CCG2kEect_y-00015-00007195-00007383 a maximum of two swimmers in each event CCG2kEect_y-00016-00007384-00007602 at the a standard entry time and one of CCG2kEect_y-00017-00007603-00008246 the B standard men women CCG2kEect_y-00018-00008247-00008821 topic synchronized swimming CCG2kEect_y-00019-00008822-00009052 Canada qualified 12 synchronized CCG2kEect_y-00020-00009053-00009220 swimmers CCG2kEect_y-00021-00009221-00009801 asterisk reserves CCG2kEect_y-00022-00009802-00010343 topic water polo CCG2kEect_y-00023-00010344-00010681 you CCG2kEect_y-00024-00010682-00011224 topic men's tournament CCG2kEect_y-00025-00011225-00011605 Canada qualified immense team team CCG2kEect_y-00026-00011606-00012299 roster group play round of 16 CCG2kEect_y-00027-00012300-00012838 topic women's tournament CCG2kEect_y-00028-00012838-00013231 Canada's qualified a women's team team CCG2kEect_y-00029-00013232-00013519 roster group play round of 16 CCG2kEect_y-00030-00013519-00013753 quarterfinals fifth 8th place semi-final CCG2kEect_y-00031-00013754-00014047 seventh place game CDDj0dm3Rlc-00000-00000053-00000371 skander Chinese side Jian to her she gr CDDj0dm3Rlc-00001-00000372-00000605 - Oh also known as way to her Chinese CDDj0dm3Rlc-00002-00000606-00000804 way to her is a Mahayana Bodhisattva CDDj0dm3Rlc-00003-00000805-00001019 regarded as a devoted guardian of CDDj0dm3Rlc-00004-00001019-00001190 Buddhist monasteries who protects the CDDj0dm3Rlc-00005-00001191-00001298 teachings of Buddhism CDDj0dm3Rlc-00006-00001299-00001541 he is also sometimes called in the CDDj0dm3Rlc-00007-00001542-00001798 Chinese tradition here for why - ozune CDDj0dm3Rlc-00008-00001800-00002123 chin PU sa meaning honored Dharma CDDj0dm3Rlc-00009-00002124-00002420 protector skander Bodhisattva because he CDDj0dm3Rlc-00010-00002421-00002555 is the leader of the twenty-four CDDj0dm3Rlc-00011-00002556-00002765 celestial Guardian deities mentioned in CDDj0dm3Rlc-00012-00002766-00003050 the golden light sutra in chinese CDDj0dm3Rlc-00013-00003051-00003265 temples skander faces the statue of the CDDj0dm3Rlc-00014-00003266-00003551 Buddha in the main shrine in others he CDDj0dm3Rlc-00015-00003552-00003713 is on the far right of the main shrine CDDj0dm3Rlc-00016-00003714-00003920 whereas on the left is his counterpart CDDj0dm3Rlc-00017-00003921-00004097 Sangha Rama personified as the CDDj0dm3Rlc-00018-00004098-00004391 historical general Guan Yu in Chinese CDDj0dm3Rlc-00019-00004392-00004606 sutras his image is found at the end of CDDj0dm3Rlc-00020-00004607-00004777 the Sutra a reminder of his vow to CDDj0dm3Rlc-00021-00004778-00005013 protect and preserve the teachings CDDj0dm3Rlc-00022-00005014-00005279 according to legends scandal was the son CDDj0dm3Rlc-00023-00005280-00005456 of a virtuous king who had complete CDDj0dm3Rlc-00024-00005457-00005704 faith in Buddha's teachings when the CDDj0dm3Rlc-00025-00005705-00005861 buddha entered nirvana the buddha CDDj0dm3Rlc-00026-00005862-00006047 instructed skander to guard the dharma CDDj0dm3Rlc-00027-00006048-00006317 it was his duty to protect members of CDDj0dm3Rlc-00028-00006318-00006467 the sangha when they are disturbed by CDDj0dm3Rlc-00029-00006468-00006703 Mara the tempter and also to resolve CDDj0dm3Rlc-00030-00006704-00006892 conflicts amongst members of the Sangha CDDj0dm3Rlc-00031-00006893-00007159 a few days after the Buddha's passing CDDj0dm3Rlc-00032-00007161-00007428 information evil demons stole his relics CDDj0dm3Rlc-00033-00007429-00007652 skander's vow of protecting the faith CDDj0dm3Rlc-00034-00007653-00007849 and Dharma was proven when he managed to CDDj0dm3Rlc-00035-00007850-00008033 defeat the evil demons and return the CDDj0dm3Rlc-00036-00008034-00009278 relics topic origins stories vary on how CDDj0dm3Rlc-00037-00009279-00009491 Skanda was accepted into the traditional CDDj0dm3Rlc-00038-00009492-00009746 Chinese Buddhist pantheon some have CDDj0dm3Rlc-00039-00009747-00009914 proposed that skander's features were CDDj0dm3Rlc-00040-00009915-00010099 adapted from a Chinese deity who CDDj0dm3Rlc-00041-00010100-00010288 appeared in the Chinese classical Ming CDDj0dm3Rlc-00042-00010289-00010585 novel canonization of the gods however CDDj0dm3Rlc-00043-00010586-00010789 the existence of Illustrated skander CDDj0dm3Rlc-00044-00010790-00010988 images predating the Ming Dynasty set CDDj0dm3Rlc-00045-00010989-00011192 his origins back to an earlier period in CDDj0dm3Rlc-00046-00011193-00011413 the development of Chinese Buddhism CDDj0dm3Rlc-00047-00011414-00011648 skander is described as a young man CDDj0dm3Rlc-00048-00011649-00011834 fully clad in the armor and headgear of CDDj0dm3Rlc-00049-00011835-00012059 a Chinese general and is usually leaning CDDj0dm3Rlc-00050-00012060-00012317 on a Vajra staff some suggest that CDDj0dm3Rlc-00051-00012318-00012514 skander may have come from Hinduism as CDDj0dm3Rlc-00052-00012515-00012778 the war deity Kartikeya Moraga tamil who CDDj0dm3Rlc-00053-00012779-00013058 bears the title skander others point out CDDj0dm3Rlc-00054-00013059-00013196 that skander might also be a CDDj0dm3Rlc-00055-00013197-00013394 manifestation of Vajra pani CDDj0dm3Rlc-00056-00013394-00013586 Bodhisattva who bears some relations to CDDj0dm3Rlc-00057-00013587-00013786 scan up because they both will vedras as CDDj0dm3Rlc-00058-00013787-00014000 weapons are portrayed with flaming halos CDDj0dm3Rlc-00059-00014001-00014177 and are both heavenly protectors of CDDj0dm3Rlc-00060-00014178-00014402 Buddhism skander may be connected CDDj0dm3Rlc-00061-00014403-00014605 through Vajra Party through a theory to CDDj0dm3Rlc-00062-00014606-00014810 his connection to Greco Buddhism as way CDDj0dm3Rlc-00063-00014811-00014978 to O's images reminiscent of the CDDj0dm3Rlc-00064-00014979-00015199 Heracles depiction of a Trapani CDDj0dm3Rlc-00065-00015200-00015485 although scanner is only a diver he is CDDj0dm3Rlc-00066-00015486-00016158 very often addressed as a bodhisattva CDDj0dm3Rlc-00067-00016159-00016811 topic as miao shann's lover when the CDDj0dm3Rlc-00068-00016812-00017018 Bodhisattva Avalokitesvara was CDDj0dm3Rlc-00069-00017019-00017240 reincarnated as the princess Miao Shan CDDj0dm3Rlc-00070-00017241-00017474 skander known as way to Oh in this story CDDj0dm3Rlc-00071-00017475-00017677 was one of her cruel father's generals CDDj0dm3Rlc-00072-00017678-00017960 he loved me our Shan but realized he CDDj0dm3Rlc-00073-00017961-00018130 could not possibly be a proper partner CDDj0dm3Rlc-00074-00018131-00018313 to her since she was a pure person CDDj0dm3Rlc-00075-00018314-00018622 however way to her was inspired by Miao CDDj0dm3Rlc-00076-00018623-00018839 Schanz kindness so he decided to stay CDDj0dm3Rlc-00077-00018840-00019069 faithful and devoted to me our Shan even CDDj0dm3Rlc-00078-00019070-00019333 if she wasn't his wife the two escaped CDDj0dm3Rlc-00079-00019334-00019519 Miao Schanz father and the general CDDj0dm3Rlc-00080-00019520-00019724 suitor helped build me our Shan a temple CDDj0dm3Rlc-00081-00019725-00019981 and a kingdom of her own soon however CDDj0dm3Rlc-00082-00019982-00020150 the cruel King found them and killed CDDj0dm3Rlc-00083-00020151-00020390 them both the general because of his CDDj0dm3Rlc-00084-00020391-00020612 devotion to guan yin transformed into a CDDj0dm3Rlc-00085-00020613-00020825 bodhisattva himself who vowed to always CDDj0dm3Rlc-00086-00020826-00021059 serve and protect guan yin his CDDj0dm3Rlc-00087-00021060-00021256 appearance as a Chinese general is the CDDj0dm3Rlc-00088-00021257-00021422 direct forbear to his connection with CDDj0dm3Rlc-00089-00021423-00022600 Miao Shan topic as a warrior another CDDj0dm3Rlc-00090-00022601-00022822 story says that Miao Shan was told to CDDj0dm3Rlc-00091-00022823-00023087 commit suicide by her grandmother her CDDj0dm3Rlc-00092-00023088-00023281 grandmother forced me our Shan to leap CDDj0dm3Rlc-00093-00023282-00023437 into the sea because she was thought to CDDj0dm3Rlc-00094-00023438-00023644 have been an incarnation of a demon when CDDj0dm3Rlc-00095-00023645-00023912 in fact she was not the Emperor told a CDDj0dm3Rlc-00096-00023913-00024125 loyal soldier named Luo ping to pretend CDDj0dm3Rlc-00097-00024126-00024394 to throw me our Shan into the ocean he CDDj0dm3Rlc-00098-00024395-00024575 brought her with Yin ma the mother of CDDj0dm3Rlc-00099-00024576-00024850 way to her to her village years past CDDj0dm3Rlc-00100-00024851-00025105 when an evil fish demon came a disloyal CDDj0dm3Rlc-00101-00025106-00025309 soldier named Hugh o ye was sent by the CDDj0dm3Rlc-00102-00025310-00025600 fish demon to kill me our Shan the fish CDDj0dm3Rlc-00103-00025601-00025802 demon wanted revenge on me our Shan CDDj0dm3Rlc-00104-00025802-00025990 because she was the incarnation of CI CDDj0dm3Rlc-00105-00025991-00026213 hang da Shi a Buddhist diver that put CDDj0dm3Rlc-00106-00026214-00026495 the fish in a lotus pond qo ye and his CDDj0dm3Rlc-00107-00026495-00026671 troops went to the village where me our CDDj0dm3Rlc-00108-00026672-00026768 Shan and way too CDDj0dm3Rlc-00109-00026769-00027058 lived and fought Qi Yi's son killed way CDDj0dm3Rlc-00110-00027060-00027293 to her after me how Shan became the CDDj0dm3Rlc-00111-00027294-00027485 Bodhisattva Avalokitesvara CDDj0dm3Rlc-00112-00027486-00027689 she made scanner a bodhisattva guardian CDDj0dm3Rlc-00113-00027689-00027956 he became a bodhisattva because he took CDDj0dm3Rlc-00114-00027957-00028148 care of me our Shan and loved her as a CDDj0dm3Rlc-00115-00028149-00028406 sister according to the lunar calendar CDDj0dm3Rlc-00116-00028407-00028633 his birthday is the third day of the CDDj0dm3Rlc-00117-00028635-00030218 sixth lunar month topic gallery topic CDDj0dm3Rlc-00118-00030219-00030992 see also Dharmapala Katara gamma Divya CDDj0dm3Rlc-00119-00030993-00031214 the sri lankan Buddhist representation CDDj0dm3Rlc-00120-00031214-00031614 of skander Kartikeya hindu god of war CDDj0dm3Rlc-00121-00031616-00032168 sacra buddhism tara buddhism CEp-H9gshRk-00000-00000003-00000403 a brand is a name term design symbol or CEp-H9gshRk-00001-00000404-00000617 any other feature that identifies one CEp-H9gshRk-00002-00000618-00000850 sellers good or service as distinct from CEp-H9gshRk-00003-00000851-00001160 those of other sellers brands are used CEp-H9gshRk-00004-00001161-00001394 in business marketing and advertising CEp-H9gshRk-00005-00001395-00001688 name brands are sometimes distinguished CEp-H9gshRk-00006-00001689-00002005 from generic or store brands the CEp-H9gshRk-00007-00002007-00002204 practice of branding is thought to have CEp-H9gshRk-00008-00002205-00002410 begun with the ancient Egyptians who CEp-H9gshRk-00009-00002411-00002584 were known to have engaged in livestock CEp-H9gshRk-00010-00002585-00003089 branding as early as 2700 BCE branding CEp-H9gshRk-00011-00003090-00003317 was used to differentiate one person's CEp-H9gshRk-00012-00003318-00003509 cattle from another's by means of a CEp-H9gshRk-00013-00003510-00003679 distinctive symbol burned into the CEp-H9gshRk-00014-00003680-00003929 animal skin with a hot branding iron if CEp-H9gshRk-00015-00003929-00004250 a person stole any of the cattle anyone CEp-H9gshRk-00016-00004251-00004451 else who saw the symbol could deduce the CEp-H9gshRk-00017-00004452-00004769 actual owner however the term has been CEp-H9gshRk-00018-00004770-00005020 extended to mean a strategic personality CEp-H9gshRk-00019-00005021-00005288 for a product or company so that brand CEp-H9gshRk-00020-00005289-00005609 now suggests the values and promises CEp-H9gshRk-00021-00005610-00005866 that a consumer may perceive in by inta CEp-H9gshRk-00022-00005867-00006145 over time the practice of branding CEp-H9gshRk-00023-00006146-00006383 objects extended to a broader range of CEp-H9gshRk-00024-00006384-00006589 packaging and goods offered for sale CEp-H9gshRk-00025-00006590-00006881 including oil wine cosmetics and fish CEp-H9gshRk-00026-00006881-00007192 sauce branding in terms of painting a CEp-H9gshRk-00027-00007193-00007396 cow with symbols or colors at flea CEp-H9gshRk-00028-00007397-00007601 markets was considered to be one of the CEp-H9gshRk-00029-00007602-00007859 oldest forms of the practice CEp-H9gshRk-00030-00007861-00008097 in the modern era the concept of CEp-H9gshRk-00031-00008098-00008313 branding has expanded to include the CEp-H9gshRk-00032-00008314-00008535 marketing and communication methods that CEp-H9gshRk-00033-00008536-00008715 help to distinguish a company or CEp-H9gshRk-00034-00008716-00008922 products from competitors aiming to CEp-H9gshRk-00035-00008923-00009138 create a lasting impression in the minds CEp-H9gshRk-00036-00009139-00009429 of customers the key components that CEp-H9gshRk-00037-00009430-00009690 form a brand's toolbox include a brand's CEp-H9gshRk-00038-00009691-00009975 identity brand communication such as by CEp-H9gshRk-00039-00009976-00010185 logos and trademarks brand awareness CEp-H9gshRk-00040-00010186-00010515 brand loyalty and various branding brand CEp-H9gshRk-00041-00010516-00010845 management strategies many companies CEp-H9gshRk-00042-00010846-00011034 believe that there is often little to CEp-H9gshRk-00043-00011035-00011265 differentiate between several types of CEp-H9gshRk-00044-00011266-00011511 products in the 21st century and CEp-H9gshRk-00045-00011512-00011703 therefore branding is one of a few CEp-H9gshRk-00046-00011704-00011862 remaining forms of product CEp-H9gshRk-00047-00011863-00012099 differentiation brand equity as the CEp-H9gshRk-00048-00012100-00012324 measurable totality of a brand's worth CEp-H9gshRk-00049-00012325-00012525 and is validated by assessing the CEp-H9gshRk-00050-00012526-00012681 effectiveness of these branding CEp-H9gshRk-00051-00012682-00012944 components as markets become CEp-H9gshRk-00052-00012945-00013185 increasingly dynamic and fluctuating CEp-H9gshRk-00053-00013186-00013449 brand equity as a marketing technique to CEp-H9gshRk-00054-00013450-00013665 increase customer satisfaction and CEp-H9gshRk-00055-00013666-00013905 customer loyalty with side effects like CEp-H9gshRk-00056-00013906-00014241 reduced price sensitivity a brand as in CEp-H9gshRk-00057-00014241-00014487 essence a promise to its customers of CEp-H9gshRk-00058-00014488-00014675 what they can expect from products and CEp-H9gshRk-00059-00014676-00014844 may include emotional as well as CEp-H9gshRk-00060-00014844-00015174 functional benefits when a customer is CEp-H9gshRk-00061-00015175-00015393 familiar with a brand or favors it CEp-H9gshRk-00062-00015394-00015636 incomparably to its competitors this is CEp-H9gshRk-00063-00015637-00015840 when a corporation has reached a high CEp-H9gshRk-00064-00015841-00016185 level of brand equity special accounting CEp-H9gshRk-00065-00016186-00016380 standards have been devised to assess CEp-H9gshRk-00066-00016381-00016662 brand equity in accounting a brand CEp-H9gshRk-00067-00016663-00016925 defined as an intangible asset is often CEp-H9gshRk-00068-00016926-00017091 the most valuable asset on a CEp-H9gshRk-00069-00017092-00017439 corporations balance sheet brand owners CEp-H9gshRk-00070-00017440-00017661 manage their brands carefully to create CEp-H9gshRk-00071-00017662-00017943 shareholder value and brand valuation as CEp-H9gshRk-00072-00017944-00018153 an important management technique that CEp-H9gshRk-00073-00018154-00018417 ascribes a monetary value to a brand and CEp-H9gshRk-00074-00018418-00018606 allows marketing investment to be CEp-H9gshRk-00075-00018607-00018660 managed CEp-H9gshRk-00076-00018661-00018966 eg prioritized across a portfolio of CEp-H9gshRk-00077-00018967-00019217 brands to maximize shareholder value CEp-H9gshRk-00078-00019218-00019542 although only acquired brands appear on CEp-H9gshRk-00079-00019543-00019707 the company's balance sheet CEp-H9gshRk-00080-00019708-00019919 the notion of putting a value onto brand CEp-H9gshRk-00081-00019920-00020153 forces marketing leaders to be focused CEp-H9gshRk-00082-00020154-00020364 on long-term stewardship of the brand CEp-H9gshRk-00083-00020365-00020600 and managing for value CEp-H9gshRk-00084-00020601-00020849 the word brand is often used as a CEp-H9gshRk-00085-00020850-00021058 metonym referring to the company that is CEp-H9gshRk-00086-00021059-00021394 strongly identified with a brand mark or CEp-H9gshRk-00087-00021395-00021614 make are often used to denote a brand of CEp-H9gshRk-00088-00021615-00021830 motor vehicle which may be distinguished CEp-H9gshRk-00089-00021831-00022153 from a car model a concept brand as a CEp-H9gshRk-00090-00022154-00022349 brand that is associated with an CEp-H9gshRk-00091-00022350-00022597 abstract concept like breast cancer CEp-H9gshRk-00092-00022598-00022825 awareness or environmentalism rather CEp-H9gshRk-00093-00022826-00023053 than a specific product service or CEp-H9gshRk-00094-00023054-00023386 business a commodity brand as a brand CEp-H9gshRk-00095-00023387-00023886 associated with a commodity CEp-H9gshRk-00096-00023887-00024048 you CEp-H9gshRk-00097-00024049-00024608 topic etymology CEp-H9gshRk-00098-00024609-00024905 the word brand derives from its original CEp-H9gshRk-00099-00024906-00025105 and current meaning as a firebrand CEp-H9gshRk-00100-00025106-00025412 a burning piece of wood that word comes CEp-H9gshRk-00101-00025413-00025649 from the old high german brynan and old CEp-H9gshRk-00102-00025650-00025886 english burnin burnin and brynan via CEp-H9gshRk-00103-00025887-00026127 middle English as burnin and Braund CEp-H9gshRk-00104-00026129-00026383 torches were used to indelibly mark CEp-H9gshRk-00105-00026385-00026630 items such as furniture and pottery and CEp-H9gshRk-00106-00026631-00026861 to permanently burn identifying marks CEp-H9gshRk-00107-00026862-00027090 into the skin of slaves and livestock CEp-H9gshRk-00108-00027091-00027377 later the fire brands were replaced with CEp-H9gshRk-00109-00027377-00027670 branding irons the marks themselves took CEp-H9gshRk-00110-00027672-00027845 on the term and came to be closely CEp-H9gshRk-00111-00027845-00028111 associated with craftsmen's products CEp-H9gshRk-00112-00028112-00028376 through that association the term CEp-H9gshRk-00113-00028377-00028910 eventually acquired its current meaning CEp-H9gshRk-00114-00028911-00029072 you CEp-H9gshRk-00115-00029073-00029608 topic history CEp-H9gshRk-00116-00029610-00029843 branding and labeling have an ancient CEp-H9gshRk-00117-00029844-00029908 history CEp-H9gshRk-00118-00029910-00030133 branding probably began with the CEp-H9gshRk-00119-00030135-00030350 practice of branding livestock in order CEp-H9gshRk-00120-00030351-00030677 to deter theft images of the branding of CEp-H9gshRk-00121-00030677-00030911 cattle occur in ancient Egyptian tombs CEp-H9gshRk-00122-00030912-00031397 dating to around 2700 BCE over time CEp-H9gshRk-00123-00031398-00031607 purchasers realized that the brand CEp-H9gshRk-00124-00031608-00031841 provided information about origin as CEp-H9gshRk-00125-00031842-00032045 well as about ownership and could serve CEp-H9gshRk-00126-00032045-00032324 as a guide to quality branding was CEp-H9gshRk-00127-00032325-00032576 adapted by farmers potters and traders CEp-H9gshRk-00128-00032577-00032786 for use on other types of goods such as CEp-H9gshRk-00129-00032787-00033140 pottery and ceramics forms of branding CEp-H9gshRk-00130-00033141-00033334 or proto branding emerged spontaneously CEp-H9gshRk-00131-00033335-00033635 and independently throughout Africa Asia CEp-H9gshRk-00132-00033636-00033851 and Europe at different times depending CEp-H9gshRk-00133-00033852-00034232 on local conditions seals which acted as CEp-H9gshRk-00134-00034233-00034478 quasi brands have been found on early CEp-H9gshRk-00135-00034479-00034841 Chinese products of the Qin Dynasty 221 CEp-H9gshRk-00136-00034842-00035204 to 206 BCE large numbers of seals CEp-H9gshRk-00137-00035205-00035411 survived from the Harappan civilization CEp-H9gshRk-00138-00035412-00035933 of the Indus Valley 3300 to 1300 BCE CEp-H9gshRk-00139-00035934-00036164 where the local community depended CEp-H9gshRk-00140-00036165-00036413 heavily on trade cylinder seals came CEp-H9gshRk-00141-00036414-00036674 into use in ER in Mesopotamia in around CEp-H9gshRk-00142-00036675-00037025 3000 BCE and facilitated the labeling of CEp-H9gshRk-00143-00037026-00037199 goods and property and the use of CEp-H9gshRk-00144-00037200-00037433 maker's marks on pottery was commonplace CEp-H9gshRk-00145-00037434-00037793 in both ancient Greece and Rome identity CEp-H9gshRk-00146-00037794-00038045 marks such as stamps on ceramics were CEp-H9gshRk-00147-00038046-00038237 also used in ancient Egypt CEp-H9gshRk-00148-00038238-00038428 dianna tweet has argued that the CEp-H9gshRk-00149-00038429-00038684 consumer packaging functions of CEp-H9gshRk-00150-00038685-00038972 protection utility and communication CEp-H9gshRk-00151-00038973-00039233 have been necessary whenever packages CEp-H9gshRk-00152-00039234-00039551 were the object of transactions CEp-H9gshRk-00153-00039552-00039773 she has shown that am free used in CEp-H9gshRk-00154-00039774-00040187 Mediterranean trade between 1500 and 500 CEp-H9gshRk-00155-00040188-00040480 BCE exhibited a wide variety of shapes CEp-H9gshRk-00156-00040481-00040721 and markings which consumers used to CEp-H9gshRk-00157-00040722-00040892 glean information about the type of CEp-H9gshRk-00158-00040893-00041224 goods and the quality systematic use of CEp-H9gshRk-00159-00041225-00041471 stamped labels dates from around the 4th CEp-H9gshRk-00160-00041472-00041840 century BCE in a largely preliterate CEp-H9gshRk-00161-00041841-00042112 society the shape of the amphora and its CEp-H9gshRk-00162-00042113-00042305 pictorial markings conveyed information CEp-H9gshRk-00163-00042306-00042617 about the contents region of origin and CEp-H9gshRk-00164-00042618-00042845 even the identity of the producer which CEp-H9gshRk-00165-00042846-00042998 were understood to convey information CEp-H9gshRk-00166-00042999-00043393 about product quality david wengrow has CEp-H9gshRk-00167-00043394-00043587 argued that branding became necessary CEp-H9gshRk-00168-00043588-00043823 following the urban revolution in CEp-H9gshRk-00169-00043824-00044074 ancient mesopotamia in the 4th century CEp-H9gshRk-00170-00044075-00044389 BCE when large scale economies started CEp-H9gshRk-00171-00044390-00044587 mass producing commodities such as CEp-H9gshRk-00172-00044588-00044911 alcoholic drinks cosmetics and textiles CEp-H9gshRk-00173-00044912-00045236 these ancient societies imposed strict CEp-H9gshRk-00174-00045237-00045430 forms of quality control over CEp-H9gshRk-00175-00045431-00045649 commodities and also needed to convey CEp-H9gshRk-00176-00045650-00045904 value to the consumer through branding CEp-H9gshRk-00177-00045905-00046189 producers began by attaching simple CEp-H9gshRk-00178-00046190-00046436 stone seals to products which over time CEp-H9gshRk-00179-00046437-00046682 gave way to clay seals bearing impressed CEp-H9gshRk-00180-00046683-00046904 images often associated with the CEp-H9gshRk-00181-00046905-00047149 producers personal identity thus giving CEp-H9gshRk-00182-00047150-00047423 the product a personality not all CEp-H9gshRk-00183-00047424-00047654 historians agree that these markings are CEp-H9gshRk-00184-00047655-00047887 comparable with modern brands or labels CEp-H9gshRk-00185-00047888-00048083 with some suggesting that the early CEp-H9gshRk-00186-00048084-00048314 pictorial brands are simple thumb prints CEp-H9gshRk-00187-00048315-00048524 used in pottery should be termed Pro to CEp-H9gshRk-00188-00048525-00048745 brands while other historians argue that CEp-H9gshRk-00189-00048746-00048946 the presence of these simple markings CEp-H9gshRk-00190-00048947-00049133 does not imply that mature brand CEp-H9gshRk-00191-00049134-00049514 management practices operated scholarly CEp-H9gshRk-00192-00049515-00049730 studies have found evidence of branding CEp-H9gshRk-00193-00049731-00050049 packaging and labeling in antiquity CEp-H9gshRk-00194-00050050-00050255 archaeological evidence of potters CEp-H9gshRk-00195-00050256-00050470 stamps has been found across the breadth CEp-H9gshRk-00196-00050471-00050645 of the Roman Empire and in ancient CEp-H9gshRk-00197-00050646-00050957 Greece stamps were used on bricks CEp-H9gshRk-00198-00050958-00051208 pottery and storage containers as well CEp-H9gshRk-00199-00051209-00051548 as on fine ceramics pottery marking had CEp-H9gshRk-00200-00051549-00051781 become commonplace in ancient Greece by CEp-H9gshRk-00201-00051782-00052090 the sixth century BCE a vase CEp-H9gshRk-00202-00052091-00052432 manufactured around 490 BCE bears the CEp-H9gshRk-00203-00052433-00052646 inscription so Philo's painted me CEp-H9gshRk-00204-00052647-00052853 indicating that the object was both CEp-H9gshRk-00205-00052854-00052937 fabric CEp-H9gshRk-00206-00052938-00053254 and painted by a single Potter branding CEp-H9gshRk-00207-00053255-00053465 may have been necessary to support the CEp-H9gshRk-00208-00053466-00053834 extensive trade in such pots for example CEp-H9gshRk-00209-00053835-00054083 third century Gaulish pots bearing the CEp-H9gshRk-00210-00054084-00054287 names of well-known potters in the place CEp-H9gshRk-00211-00054288-00054539 of manufacture such as a tea anus of CEp-H9gshRk-00212-00054540-00054773 lezzy Tedder Oh of less ooh and cinema CEp-H9gshRk-00213-00054774-00054986 savvy she have been found as far away as CEp-H9gshRk-00214-00054987-00055249 Essex and Hadrian's Wall in England CEp-H9gshRk-00215-00055250-00055541 English Potter's based at Colchester and CEp-H9gshRk-00216-00055541-00055733 chitt Chester used stamps on their CEp-H9gshRk-00217-00055734-00056008 ceramic wares by the 1st century CE II CEp-H9gshRk-00218-00056009-00056339 the use of Hallmark's a type of brand on CEp-H9gshRk-00219-00056340-00056585 precious metals dates to around the 4th CEp-H9gshRk-00220-00056586-00056929 century CE II a series of five marks CEp-H9gshRk-00221-00056930-00057166 occurs on Byzantine silver dating from CEp-H9gshRk-00222-00057167-00057485 this period some of the earliest use of CEp-H9gshRk-00223-00057486-00057890 maker's marks dating to about 1300 BCE CEp-H9gshRk-00224-00057891-00058199 have been found in India the oldest CEp-H9gshRk-00225-00058200-00058472 generic brand in continuous use known in CEp-H9gshRk-00226-00058473-00058928 India since the Vedic period ca 1100 BCE CEp-H9gshRk-00227-00058929-00059294 to 500 BCE is the herbal paste known as CEp-H9gshRk-00228-00059295-00059491 Chia Juan prash consumed for its CEp-H9gshRk-00229-00059492-00059735 purported health benefits and attributed CEp-H9gshRk-00230-00059736-00059992 to a revered Rishi or seer named Chia CEp-H9gshRk-00231-00059994-00060362 Wan one well documented early example of CEp-H9gshRk-00232-00060363-00060572 a highly developed brand is that of CEp-H9gshRk-00233-00060573-00060803 white rabbit sewing needles dating from CEp-H9gshRk-00234-00060804-00061303 China's Song Dynasty 962 1127 see a CEp-H9gshRk-00235-00061304-00061559 copper printing plate used to print CEp-H9gshRk-00236-00061560-00061751 posters contained a message which CEp-H9gshRk-00237-00061752-00062024 roughly translates as gene on Liu's fine CEp-H9gshRk-00238-00062025-00062261 needle shop we buy high quality steel CEp-H9gshRk-00239-00062262-00062530 rods and make fine quality needles to be CEp-H9gshRk-00240-00062532-00062825 ready for use at home in no time the CEp-H9gshRk-00241-00062826-00063059 plate also includes a trademark in the CEp-H9gshRk-00242-00063060-00063284 form of a white rabbit which signified CEp-H9gshRk-00243-00063285-00063515 good luck and was particularly relevant CEp-H9gshRk-00244-00063516-00063796 to women who are the primary purchasers CEp-H9gshRk-00245-00063797-00064088 details in the image shown white rabbit CEp-H9gshRk-00246-00064089-00064334 crushing herbs and texts includes advice CEp-H9gshRk-00247-00064335-00064535 to shoppers to look for the stone white CEp-H9gshRk-00248-00064536-00064823 rabbit in front of the makers shop CEp-H9gshRk-00249-00064824-00065090 in ancient Rome a commercial brand or CEp-H9gshRk-00250-00065091-00065315 inscription applied to objects offered CEp-H9gshRk-00251-00065316-00065506 for sale was known as a tea tooless CEp-H9gshRk-00252-00065507-00065798 pictus the inscription typically CEp-H9gshRk-00253-00065799-00066053 specified information such as place of CEp-H9gshRk-00254-00066054-00066323 origin destination type of product and CEp-H9gshRk-00255-00066324-00066550 occasionally quality claims or the name CEp-H9gshRk-00256-00066551-00066860 of the manufacturer Roman marks or CEp-H9gshRk-00257-00066861-00067093 inscriptions were applied to a very wide CEp-H9gshRk-00258-00067094-00067415 variety of goods including pots ceramics CEp-H9gshRk-00259-00067416-00067685 empery storage shipping containers and CEp-H9gshRk-00260-00067686-00068048 on factory produced oil lamps carbonized CEp-H9gshRk-00261-00068049-00068260 loaves of bread found at Herculaneum CEp-H9gshRk-00262-00068261-00068494 indicate that some Baker's stamped their CEp-H9gshRk-00263-00068495-00068771 bread with the producers name Roman CEp-H9gshRk-00264-00068772-00068986 glass makers branded their works with CEp-H9gshRk-00265-00068987-00069146 the name of engine appearing most CEp-H9gshRk-00266-00069147-00069475 prominently one merchant who made good CEp-H9gshRk-00267-00069476-00069671 use of the tea tool is pictus was CEp-H9gshRk-00268-00069672-00069959 Ambrosius chorus a manufacturer of fish CEp-H9gshRk-00269-00069960-00070213 sauce also known as garam in Pompeii CEp-H9gshRk-00270-00070214-00070618 circa 35 C II mosaic patterns in the CEp-H9gshRk-00271-00070619-00070853 atrium of his house feature images of CEp-H9gshRk-00272-00070854-00071074 amphora bearing his personal brand and CEp-H9gshRk-00273-00071075-00071423 quality claims the mosaic depicts four CEp-H9gshRk-00274-00071424-00071648 different amphora one at each corner of CEp-H9gshRk-00275-00071649-00071935 the atrium and bearing labels as follows CEp-H9gshRk-00276-00071936-00072691 one G re F lost SCO M SC a URI exif ii c CEp-H9gshRk-00277-00072692-00073042 not as CA you read translated as the CEp-H9gshRk-00278-00073043-00073294 flower of garam made of the mackerel a CEp-H9gshRk-00279-00073295-00073531 product of scores from the shop of CEp-H9gshRk-00280-00073532-00073746 scores CEp-H9gshRk-00281-00073747-00074205 to liq you Mini's flows translated as CEp-H9gshRk-00282-00074206-00074781 the flower of Lacroix Mon 3G re F loss CEp-H9gshRk-00283-00074782-00075192 scum BRE SCA URI translated as the CEp-H9gshRk-00284-00075193-00075477 flower of garam made of the mackerel a CEp-H9gshRk-00285-00075478-00076059 product of scores for li qu am en CEp-H9gshRk-00286-00076060-00076514 optimum XO f fi cin a SC a URI CEp-H9gshRk-00287-00076515-00076833 translated as the best Lacroix Mon from CEp-H9gshRk-00288-00076834-00077169 the shop of Skouras scara's fish sauce CEp-H9gshRk-00289-00077170-00077358 was known by people across the CEp-H9gshRk-00290-00077359-00077544 Mediterranean to be a very high quality CEp-H9gshRk-00291-00077545-00077829 and its reputation traveled as far away CEp-H9gshRk-00292-00077830-00078168 as modern France in both Pompeii and CEp-H9gshRk-00293-00078169-00078411 nearby Herculaneum archaeological CEp-H9gshRk-00294-00078412-00078624 evidence also points to evidence of CEp-H9gshRk-00295-00078625-00078819 branding and labeling in relatively CEp-H9gshRk-00296-00078820-00079088 common use across a broad range of goods CEp-H9gshRk-00297-00079089-00079410 wine jars for example were stamped with CEp-H9gshRk-00298-00079411-00079938 names such as Lasius and L u ma sheís CEp-H9gshRk-00299-00079939-00080202 probably references to the name of the CEp-H9gshRk-00300-00080203-00080568 producer the use of identity marks on CEp-H9gshRk-00301-00080569-00080778 products declined following the fall of CEp-H9gshRk-00302-00080779-00081153 the Roman Empire however in the European CEp-H9gshRk-00303-00081154-00081366 Middle Ages heraldry developed a CEp-H9gshRk-00304-00081367-00081591 language of visual symbolism which would CEp-H9gshRk-00305-00081592-00081792 feed into the evolution of branding and CEp-H9gshRk-00306-00081793-00081978 with the rise of the merchants guilds CEp-H9gshRk-00307-00081979-00082188 the use of marks resurfaced and was CEp-H9gshRk-00308-00082189-00082506 applied to specific types of goods by CEp-H9gshRk-00309-00082507-00082737 the 13th century the use of maker's CEp-H9gshRk-00310-00082738-00082926 marks had become evident on a broad CEp-H9gshRk-00311-00082927-00083358 range of goods in 1266 makers marks on CEp-H9gshRk-00312-00083359-00083670 bread became compulsory in England the CEp-H9gshRk-00313-00083671-00083889 Italians used brands in the form of CEp-H9gshRk-00314-00083890-00084191 watermarks on paper in the 13th century CEp-H9gshRk-00315-00084192-00084552 blind stamps hallmarks and silver makers CEp-H9gshRk-00316-00084553-00084810 marks all types of brand became widely CEp-H9gshRk-00317-00084811-00085085 used across Europe during this period CEp-H9gshRk-00318-00085086-00085326 hallmarks although known from the fourth CEp-H9gshRk-00319-00085327-00085593 century especially in Byzantium only CEp-H9gshRk-00320-00085594-00085767 came into general use during the CEp-H9gshRk-00321-00085768-00086057 medieval period British silversmiths CEp-H9gshRk-00322-00086058-00086364 introduced hallmarks for silver in 1300 CEp-H9gshRk-00323-00086365-00086631 some brands still in existence as of CEp-H9gshRk-00324-00086632-00086972 2018 date from the 17th 18th and 19th CEp-H9gshRk-00325-00086973-00087135 centuries period CEp-H9gshRk-00326-00087136-00087431 mass production base and company the CEp-H9gshRk-00327-00087432-00087800 British brewery founded in 1777 became a CEp-H9gshRk-00328-00087801-00088067 pioneer in international brand marketing CEp-H9gshRk-00329-00088068-00088463 many years before 1855 base applied a CEp-H9gshRk-00330-00088464-00088847 red triangle to casks of its pale ale in CEp-H9gshRk-00331-00088848-00089169 1876 its red triangle brand became the CEp-H9gshRk-00332-00089170-00089397 first registered trademark issued by the CEp-H9gshRk-00333-00089398-00089649 British government Guinness World CEp-H9gshRk-00334-00089650-00089961 Records recognises Tate & Lyle of Lyle's CEp-H9gshRk-00335-00089962-00090171 golden syrup as Britain's and the CEp-H9gshRk-00336-00090172-00090354 world's oldest branding and packaging CEp-H9gshRk-00337-00090355-00090630 with its green and gold packaging having CEp-H9gshRk-00338-00090631-00090971 remained almost unchanged since 1885 CEp-H9gshRk-00339-00090972-00091235 Twinings tea has used the same logo CEp-H9gshRk-00340-00091236-00091506 capitalized font beneath the lion crest CEp-H9gshRk-00341-00091507-00091686 since 1787 CEp-H9gshRk-00342-00091687-00091866 making it the world's oldest in CEp-H9gshRk-00343-00091867-00092190 continuous use a characteristic feature CEp-H9gshRk-00344-00092191-00092475 of 19th century mass marketing was the CEp-H9gshRk-00345-00092476-00092724 widespread use of branding originating CEp-H9gshRk-00346-00092725-00093011 with the advent of packaged goods CEp-H9gshRk-00347-00093012-00093240 industrialization moved the production CEp-H9gshRk-00348-00093241-00093471 of many household items such as soap CEp-H9gshRk-00349-00093472-00093690 from local communities to centralised CEp-H9gshRk-00350-00093691-00094007 factories when shipping their items the CEp-H9gshRk-00351-00094008-00094191 factories would literally brand their CEp-H9gshRk-00352-00094192-00094446 logo or company insignia on the barrels CEp-H9gshRk-00353-00094447-00094676 used effectively using a corporate CEp-H9gshRk-00354-00094677-00094935 trademark as a quasi brand factories CEp-H9gshRk-00355-00094936-00095103 established following the Industrial CEp-H9gshRk-00356-00095104-00095363 Revolution introduced mass-produced CEp-H9gshRk-00357-00095364-00095568 goods and needed to sell their products CEp-H9gshRk-00358-00095569-00095813 to a wider market that is to customers CEp-H9gshRk-00359-00095814-00096056 previously familiar only with locally CEp-H9gshRk-00360-00096057-00096336 produced goods it quickly became CEp-H9gshRk-00361-00096337-00096569 apparent that a generic package of soap CEp-H9gshRk-00362-00096570-00096798 had difficulty competing with familiar CEp-H9gshRk-00363-00096799-00097088 local products packaged goods CEp-H9gshRk-00364-00097089-00097301 manufacturers needed to convince the CEp-H9gshRk-00365-00097302-00097509 market that the public could place just CEp-H9gshRk-00366-00097510-00097793 as much trust in the non local product CEp-H9gshRk-00367-00097794-00098063 gradually manufacturers began using CEp-H9gshRk-00368-00098064-00098325 personal identifiers x' to differentiate CEp-H9gshRk-00369-00098326-00098531 their goods from generic products on the CEp-H9gshRk-00370-00098532-00098838 market marketers generally began to CEp-H9gshRk-00371-00098839-00099006 realize that brands to which CEp-H9gshRk-00372-00099007-00099246 personalities were attached outsold CEp-H9gshRk-00373-00099247-00099596 rival brands by the 1880s large CEp-H9gshRk-00374-00099597-00099818 manufacturers had learned to imbue their CEp-H9gshRk-00375-00099819-00100068 brand's identity with personality traits CEp-H9gshRk-00376-00100069-00100299 such as youthfulness fun sex appeal CEp-H9gshRk-00377-00100300-00100549 luxury or the cool CEp-H9gshRk-00378-00100550-00100840 this began the modern practice now known CEp-H9gshRk-00379-00100841-00101044 as branding where the consumers buy the CEp-H9gshRk-00380-00101045-00101272 brand instead of the product and rely on CEp-H9gshRk-00381-00101273-00101491 the brand name instead of a retailer's CEp-H9gshRk-00382-00101492-00101794 recommendation the process of giving a CEp-H9gshRk-00383-00101795-00102067 brand human characteristics represented CEp-H9gshRk-00384-00102068-00102319 at least in part a response to consumer CEp-H9gshRk-00385-00102320-00102649 concerns about mass-produced goods the CEp-H9gshRk-00386-00102650-00102868 Quaker Oats Company began using the CEp-H9gshRk-00387-00102869-00103081 image of the Quaker man in place of a CEp-H9gshRk-00388-00103082-00103366 trademark from the late 1870s with great CEp-H9gshRk-00389-00103367-00103681 success pears soap Campbell Soup CEp-H9gshRk-00390-00103682-00103966 coca-cola juicy fruit chewing gum and CEp-H9gshRk-00391-00103967-00104235 Aunt Jemima pancake mix were also among CEp-H9gshRk-00392-00104236-00104455 the first products to be branded in an CEp-H9gshRk-00393-00104456-00104632 effort to increase the consumers CEp-H9gshRk-00394-00104633-00104850 familiarity with the products merits CEp-H9gshRk-00395-00104851-00105130 other brands which date from that era CEp-H9gshRk-00396-00105131-00105394 such as Uncle Ben's rice and Kellogg's CEp-H9gshRk-00397-00105395-00105646 breakfast cereal furnish illustrations CEp-H9gshRk-00398-00105647-00106117 of the trend by the early 1900's trade CEp-H9gshRk-00399-00106118-00106408 press publications advertising agencies CEp-H9gshRk-00400-00106408-00106642 and advertising experts began producing CEp-H9gshRk-00401-00106643-00106833 books and pamphlets exhorting CEp-H9gshRk-00402-00106834-00107107 manufacturers to bypass retailers and to CEp-H9gshRk-00403-00107108-00107305 advertise direct to consumers with CEp-H9gshRk-00404-00107306-00107716 strongly branded messages around 1900 CEp-H9gshRk-00405-00107717-00107992 advertising guru James Walter Thompson CEp-H9gshRk-00406-00107993-00108193 published a house advertisement CEp-H9gshRk-00407-00108194-00108502 explaining trademark advertising this CEp-H9gshRk-00408-00108503-00108733 was an early commercial explanation of CEp-H9gshRk-00409-00108733-00108958 what scholars now recognize as modern CEp-H9gshRk-00410-00108958-00109134 branding and the beginnings of brand CEp-H9gshRk-00411-00109135-00109438 management this trend continued to the CEp-H9gshRk-00412-00109439-00109780 1980s and as of 2018 is quantified in CEp-H9gshRk-00413-00109781-00110032 concept such as brand value and brand CEp-H9gshRk-00414-00110033-00110380 equity Naomi Klein has described this CEp-H9gshRk-00415-00110381-00110766 development as brand equity mania in CEp-H9gshRk-00416-00110767-00111103 1988 for example Philip Morris purchased CEp-H9gshRk-00417-00111104-00111333 Kraft for six times what the company was CEp-H9gshRk-00418-00111334-00111636 worth on paper business analysts CEp-H9gshRk-00419-00111638-00111829 reported that what they really purchased CEp-H9gshRk-00420-00111830-00112153 was the brand name with the rise of mass CEp-H9gshRk-00421-00112154-00112353 media in the early 20th century CEp-H9gshRk-00422-00112354-00112621 companies soon adopted techniques that CEp-H9gshRk-00423-00112622-00112807 would allow their messages to stand out CEp-H9gshRk-00424-00112808-00113104 slogans mascots and jingles began to CEp-H9gshRk-00425-00113105-00113368 appear on radio in the 1920s and in CEp-H9gshRk-00426-00113369-00113581 early television broadcasting in the CEp-H9gshRk-00427-00113582-00113733 1930s CEp-H9gshRk-00428-00113733-00114023 silk manufacturers sponsored many of the CEp-H9gshRk-00429-00114024-00114251 earliest radio drama series and the CEp-H9gshRk-00430-00114252-00114498 genre became known as soap opera by the CEp-H9gshRk-00431-00114499-00114779 1940s manufacturers began to recognize CEp-H9gshRk-00432-00114780-00115047 the way in which consumers had started CEp-H9gshRk-00433-00115048-00115229 to develop relationships with their CEp-H9gshRk-00434-00115230-00115459 brands in a social psychological CEp-H9gshRk-00435-00115460-00115823 anthropological sense advertisers began CEp-H9gshRk-00436-00115824-00116027 to use motivational research and CEp-H9gshRk-00437-00116028-00116237 consumer research to gather insights CEp-H9gshRk-00438-00116238-00116579 into consumer purchasing strong branded CEp-H9gshRk-00439-00116580-00116837 campaigns for Chrysler and Exxon Esso CEp-H9gshRk-00440-00116838-00117098 using insights drawn from research into CEp-H9gshRk-00441-00117099-00117374 psychology and cultural anthropology led CEp-H9gshRk-00442-00117375-00117590 to some of most enduring campaigns of CEp-H9gshRk-00443-00117591-00117962 the 20th century brand advertisers began CEp-H9gshRk-00444-00117963-00118154 to imbue goods and services with a CEp-H9gshRk-00445-00118155-00118361 personality based on the insight that CEp-H9gshRk-00446-00118362-00118569 consumers searched for brands with CEp-H9gshRk-00447-00118570-00118858 personalities that matched their own CEp-H9gshRk-00448-00118858-00119126 you CEp-H9gshRk-00449-00119127-00119288 you CEp-H9gshRk-00450-00119289-00119844 topic concepts CEp-H9gshRk-00451-00119845-00120101 effective branding can result in higher CEp-H9gshRk-00452-00120102-00120341 sales of not only one product but of CEp-H9gshRk-00453-00120342-00120539 other products associated with that CEp-H9gshRk-00454-00120540-00120858 brand if a customer loves Pillsbury CEp-H9gshRk-00455-00120858-00121103 biscuits and trusts the brand he or she CEp-H9gshRk-00456-00121104-00121320 is more likely to try other products CEp-H9gshRk-00457-00121321-00121538 offered by the company such as chocolate CEp-H9gshRk-00458-00121539-00121838 chip cookies for example brand CEp-H9gshRk-00459-00121839-00122078 development often the task of a design CEp-H9gshRk-00460-00122079-00122344 team takes time to produce CEp-H9gshRk-00461-00122345-00122749 you CEp-H9gshRk-00462-00122750-00123398 topic brand names and trademarks CEp-H9gshRk-00463-00123399-00123644 a brand name as the part of a brand that CEp-H9gshRk-00464-00123645-00123865 can be spoken or written and identifies CEp-H9gshRk-00465-00123866-00124135 a product service or company and sets it CEp-H9gshRk-00466-00124136-00124336 apart from other comparable products CEp-H9gshRk-00467-00124338-00124643 within a category a brand name may CEp-H9gshRk-00468-00124644-00124925 include words phrases signs symbols CEp-H9gshRk-00469-00124926-00125185 designs or any combination of these CEp-H9gshRk-00470-00125186-00125531 elements for consumers a brand name is a CEp-H9gshRk-00471-00125532-00125860 memory heuristic a convenient way to CEp-H9gshRk-00472-00125861-00126098 remember preferred product choices a CEp-H9gshRk-00473-00126099-00126361 brand name is not to be confused with a CEp-H9gshRk-00474-00126363-00126599 trademark which refers to the brand name CEp-H9gshRk-00475-00126600-00126802 or part of a brand that is legally CEp-H9gshRk-00476-00126803-00127181 protected for example coca-cola not only CEp-H9gshRk-00477-00127182-00127438 protects the brand name coca-cola but CEp-H9gshRk-00478-00127439-00127694 also protects the distinctive Spencerian CEp-H9gshRk-00479-00127695-00127883 script and the contoured shape of the CEp-H9gshRk-00480-00127883-00128414 bottle CEp-H9gshRk-00481-00128415-00129113 topic corporate brand identity simply CEp-H9gshRk-00482-00129114-00129332 the brand identity is a set of CEp-H9gshRk-00483-00129333-00129586 individual components such as a name a CEp-H9gshRk-00484-00129588-00129908 design a set of images a slogan a vision CEp-H9gshRk-00485-00129908-00130210 a design writing style a particular font CEp-H9gshRk-00486-00130211-00130451 or a symbol etc which sets the brand CEp-H9gshRk-00487-00130452-00130814 aside from others in order for a company CEp-H9gshRk-00488-00130815-00131018 to exude a strong sense of brand CEp-H9gshRk-00489-00131019-00131219 identity it must have an in-depth CEp-H9gshRk-00490-00131220-00131426 understanding of its target market CEp-H9gshRk-00491-00131427-00131642 competitors in the surrounding business CEp-H9gshRk-00492-00131643-00131993 environment brand identity includes both CEp-H9gshRk-00493-00131994-00132197 the core identity and the extended CEp-H9gshRk-00494-00132198-00132476 identity the core identity reflects CEp-H9gshRk-00495-00132477-00132728 consistent long-term associations with CEp-H9gshRk-00496-00132729-00132980 the brand whereas the extended identity CEp-H9gshRk-00497-00132981-00133190 involves the intricate details of the CEp-H9gshRk-00498-00133191-00133367 brand that helped generate a constant CEp-H9gshRk-00499-00133368-00133627 motif according to code allure at all CEp-H9gshRk-00500-00133628-00133973 2009 a brand's identity may deliver four CEp-H9gshRk-00501-00133974-00134479 levels of meaning attributes benefits CEp-H9gshRk-00502-00134480-00134891 values personality of brands attributes CEp-H9gshRk-00503-00134892-00135071 are a set of labels with which the CEp-H9gshRk-00504-00135072-00135395 corporation wishes to be associated for CEp-H9gshRk-00505-00135396-00135644 example a brand may showcase its primary CEp-H9gshRk-00506-00135645-00135919 attribute as environmental friendliness CEp-H9gshRk-00507-00135920-00136226 however a brand's attributes alone are CEp-H9gshRk-00508-00136227-00136448 not enough to persuade a customer into CEp-H9gshRk-00509-00136449-00136745 purchasing the product these attributes CEp-H9gshRk-00510-00136746-00136952 must be communicated through benefits CEp-H9gshRk-00511-00136953-00137195 which are more emotional translations if CEp-H9gshRk-00512-00137196-00137435 a brand's attribute is being CEp-H9gshRk-00513-00137436-00137678 environmentally friendly customers will CEp-H9gshRk-00514-00137679-00137879 receive the benefit of feeling that they CEp-H9gshRk-00515-00137880-00138023 are helping the environment by CEp-H9gshRk-00516-00138024-00138199 associating with the brand CEp-H9gshRk-00517-00138200-00138488 aside from attributes and benefits a CEp-H9gshRk-00518-00138489-00138701 brand's identity may also involve CEp-H9gshRk-00519-00138702-00138923 branding to focus on representing its CEp-H9gshRk-00520-00138924-00139226 core set of values if a company has CEp-H9gshRk-00521-00139227-00139466 seemed to symbolize specific values it CEp-H9gshRk-00522-00139467-00139712 will in turn attract customers who also CEp-H9gshRk-00523-00139713-00139984 believe in these values for example CEp-H9gshRk-00524-00139985-00140279 Nikes brand represents the value of a CEp-H9gshRk-00525-00140280-00140513 just do it attitude CEp-H9gshRk-00526-00140514-00140758 thus this form of brand identification CEp-H9gshRk-00527-00140759-00141026 attracts customers who also share this CEp-H9gshRk-00528-00141027-00141353 same value even more extensive than its CEp-H9gshRk-00529-00141354-00141539 perceived values as a brand's CEp-H9gshRk-00530-00141540-00141797 personality quite literally one CEp-H9gshRk-00531-00141798-00142015 can easily describe a successful brand CEp-H9gshRk-00532-00142016-00142315 identity as if it were a person this CEp-H9gshRk-00533-00142316-00142574 form of brand identity has proven to be CEp-H9gshRk-00534-00142575-00142781 the most advantageous in maintaining CEp-H9gshRk-00535-00142782-00142985 long lasting relationships with CEp-H9gshRk-00536-00142986-00143203 consumers as it gives them a sense of CEp-H9gshRk-00537-00143204-00143396 personal interaction with the brand CEp-H9gshRk-00538-00143397-00143639 collectively all four forms of brand CEp-H9gshRk-00539-00143640-00143840 identification helped to deliver a CEp-H9gshRk-00540-00143841-00144002 powerful meaning behind what a CEp-H9gshRk-00541-00144003-00144224 corporation hopes to accomplish and to CEp-H9gshRk-00542-00144225-00144443 explain why customers should choose one CEp-H9gshRk-00543-00144444-00145128 brand over its competitors CEp-H9gshRk-00544-00145129-00145713 topic brand personality CEp-H9gshRk-00545-00145714-00146007 brand personality refers to the set of CEp-H9gshRk-00546-00146008-00146228 human personality traits that are both CEp-H9gshRk-00547-00146229-00146460 applicable to and relevant for brands CEp-H9gshRk-00548-00146461-00146703 marketers and consumer researchers often CEp-H9gshRk-00549-00146704-00146901 argue that brands can be imbued with CEp-H9gshRk-00550-00146902-00147104 human-like characteristics which CEp-H9gshRk-00551-00147105-00147426 resonate with potential consumers such CEp-H9gshRk-00552-00147427-00147675 personality traits can assist marketers CEp-H9gshRk-00553-00147676-00147861 to create unique brands that are CEp-H9gshRk-00554-00147862-00148191 differentiated from rival brands ocker CEp-H9gshRk-00555-00148192-00148440 conceptualized brand personality as CEp-H9gshRk-00556-00148441-00148616 consisting of five broad dimensions CEp-H9gshRk-00557-00148617-00148928 namely sincerity down-to-earth honest CEp-H9gshRk-00558-00148929-00149199 wholesome and cheerful excitement daring CEp-H9gshRk-00559-00149200-00149418 spirited imaginative and up to date CEp-H9gshRk-00560-00149419-00149685 competence reliable intelligent and CEp-H9gshRk-00561-00149686-00149934 successful sophistication glamorous CEp-H9gshRk-00562-00149935-00150156 upper-class charming and ruggedness CEp-H9gshRk-00563-00150157-00150515 outdoorsy and tough subsequent research CEp-H9gshRk-00564-00150516-00150728 studies have suggested that occurs CEp-H9gshRk-00565-00150729-00150945 dimensions of brand personality are CEp-H9gshRk-00566-00150946-00151158 relatively stable across different CEp-H9gshRk-00567-00151159-00151421 industries market segments and over time CEp-H9gshRk-00568-00151422-00151689 much of the literature on branding CEp-H9gshRk-00569-00151690-00151940 suggests that consumers prefer brands CEp-H9gshRk-00570-00151941-00152115 with personalities that are congruent CEp-H9gshRk-00571-00152116-00152366 with their own consumers may distinguish CEp-H9gshRk-00572-00152367-00152574 the psychological aspect brand CEp-H9gshRk-00573-00152575-00152816 associations like thoughts feelings CEp-H9gshRk-00574-00152817-00153156 perceptions images experiences beliefs CEp-H9gshRk-00575-00153157-00153416 attitudes and so on that become linked CEp-H9gshRk-00576-00153417-00153582 to the brand of a brand from the CEp-H9gshRk-00577-00153583-00153900 experiential aspect the experiential CEp-H9gshRk-00578-00153901-00154178 aspect consists of the sum of all points CEp-H9gshRk-00579-00154179-00154383 of contact with the brand and has termed CEp-H9gshRk-00580-00154384-00154701 the consumers brand experience the brand CEp-H9gshRk-00581-00154702-00154947 is often intended to create an emotional CEp-H9gshRk-00582-00154948-00155169 response and recognition leading to CEp-H9gshRk-00583-00155170-00155416 potential loyalty and repeat purchases CEp-H9gshRk-00584-00155417-00155757 the brand experience as a brand's action CEp-H9gshRk-00585-00155758-00156041 perceived by a person the psychological CEp-H9gshRk-00586-00156042-00156264 aspect sometimes referred to as the CEp-H9gshRk-00587-00156265-00156513 brand image is a symbolic construct CEp-H9gshRk-00588-00156514-00156681 created within the minds of people CEp-H9gshRk-00589-00156682-00156924 consisting of all the information and CEp-H9gshRk-00590-00156925-00157161 expectations associated with a product CEp-H9gshRk-00591-00157162-00157374 with a service or with the companies CEp-H9gshRk-00592-00157375-00157590 providing them marketers or product CEp-H9gshRk-00593-00157591-00157827 managers responsible for branding seek CEp-H9gshRk-00594-00157828-00158076 to develop or align the expectations CEp-H9gshRk-00595-00158077-00158319 behind the brand experience creating the CEp-H9gshRk-00596-00158320-00158547 impression that a brand associated with CEp-H9gshRk-00597-00158548-00158736 a product or service has certain CEp-H9gshRk-00598-00158737-00158958 qualities or characteristics that make CEp-H9gshRk-00599-00158959-00159127 it special or unique CEp-H9gshRk-00600-00159128-00159376 a brand can therefore become one of the CEp-H9gshRk-00601-00159377-00159610 most valuable elements in an advertising CEp-H9gshRk-00602-00159611-00159838 theme as it demonstrates what the brand CEp-H9gshRk-00603-00159839-00159997 owner is able to offer in the CEp-H9gshRk-00604-00159998-00160297 marketplace the art of creating and CEp-H9gshRk-00605-00160298-00160486 maintaining a brand is called brand CEp-H9gshRk-00606-00160487-00160804 management orientation of an entire CEp-H9gshRk-00607-00160805-00161050 organization towards its brand is called CEp-H9gshRk-00608-00161051-00161410 brand orientation brand orientation CEp-H9gshRk-00609-00161411-00161608 develops in response to market CEp-H9gshRk-00610-00161609-00161821 intelligence careful brand management CEp-H9gshRk-00611-00161822-00162037 seeks to make products or services CEp-H9gshRk-00612-00162038-00162235 relevant and meaningful to a target CEp-H9gshRk-00613-00162236-00162556 audience marketers tend to treat brands CEp-H9gshRk-00614-00162557-00162724 as more than the difference between the CEp-H9gshRk-00615-00162725-00162979 actual cost of a product and its selling CEp-H9gshRk-00616-00162980-00163225 price rather brands represent the sum of CEp-H9gshRk-00617-00163226-00163486 all valuable qualities of a product to CEp-H9gshRk-00618-00163487-00163687 the consumer and are often treated as CEp-H9gshRk-00619-00163688-00163906 the total investment in brand building CEp-H9gshRk-00620-00163907-00164098 activities including marketing CEp-H9gshRk-00621-00164099-00164338 communications consumers may look on CEp-H9gshRk-00622-00164339-00164557 branding as an aspect of products or CEp-H9gshRk-00623-00164558-00164785 services as it often serves to denote a CEp-H9gshRk-00624-00164786-00164971 certain attractive quality or CEp-H9gshRk-00625-00164972-00165246 characteristic see also brand promise CEp-H9gshRk-00626-00165247-00165520 from the perspective of brand owners CEp-H9gshRk-00627-00165521-00165778 branded products or services can command CEp-H9gshRk-00628-00165779-00166078 higher prices where two products CEp-H9gshRk-00629-00166079-00166261 resemble each other but one of the CEp-H9gshRk-00630-00166262-00166540 products has no Associated branding such CEp-H9gshRk-00631-00166541-00166768 as a generic store branded product CEp-H9gshRk-00632-00166769-00167011 potential purchasers may often select CEp-H9gshRk-00633-00167012-00167233 the more expensive branded product on CEp-H9gshRk-00634-00167234-00167443 the basis of the perceived quality of CEp-H9gshRk-00635-00167444-00167617 the brand or on the basis of the CEp-H9gshRk-00636-00167618-00167951 reputation of the brand owner CEp-H9gshRk-00637-00167952-00168201 topic brand awareness brand awareness CEp-H9gshRk-00638-00168202-00168483 involves a customer's ability to recall CEp-H9gshRk-00639-00168484-00168753 and/or recognized brands logos and CEp-H9gshRk-00640-00168754-00169050 branded advertising brands helps CEp-H9gshRk-00641-00169051-00169293 customers to understand which brands or CEp-H9gshRk-00642-00169294-00169506 products belong to which product or CEp-H9gshRk-00643-00169507-00169866 service category brands assist customers CEp-H9gshRk-00644-00169867-00170067 to understand the constellation of CEp-H9gshRk-00645-00170068-00170322 benefits offered by individual brands CEp-H9gshRk-00646-00170323-00170514 and how a given brand within a category CEp-H9gshRk-00647-00170515-00170772 is differentiated from its competing CEp-H9gshRk-00648-00170773-00170955 brands and thus the brand helps CEp-H9gshRk-00649-00170956-00171131 customers and potential customers CEp-H9gshRk-00650-00171132-00171396 understand which brand satisfies their CEp-H9gshRk-00651-00171397-00171450 needs CEp-H9gshRk-00652-00171451-00171732 thus the brand offers the customer a CEp-H9gshRk-00653-00171733-00171960 shortcut to understanding the different CEp-H9gshRk-00654-00171961-00172161 product or service offerings that make CEp-H9gshRk-00655-00172162-00172467 up a particular category brand awareness CEp-H9gshRk-00656-00172468-00172722 is a key step in the customer's purchase CEp-H9gshRk-00657-00172723-00172971 decision process since some kind of CEp-H9gshRk-00658-00172972-00173133 awareness is a precondition to CEp-H9gshRk-00659-00173134-00173430 purchasing that as customers will not CEp-H9gshRk-00660-00173431-00173631 consider a brand if they are not aware CEp-H9gshRk-00661-00173632-00173919 of it brand awareness is a key component CEp-H9gshRk-00662-00173920-00174171 in understanding the effectiveness both CEp-H9gshRk-00663-00174172-00174354 of a brand's identity and of its CEp-H9gshRk-00664-00174355-00174696 communication methods successful brands CEp-H9gshRk-00665-00174697-00174897 are those that consistently generate a CEp-H9gshRk-00666-00174898-00175137 high level of brand awareness as this CEp-H9gshRk-00667-00175138-00175332 can often be the pivotal factor in CEp-H9gshRk-00668-00175333-00175665 securing customer transactions various CEp-H9gshRk-00669-00175666-00175839 forms of brand awareness can be CEp-H9gshRk-00670-00175840-00176106 identified each form reflects a CEp-H9gshRk-00671-00176107-00176286 different stage in a customer's CEp-H9gshRk-00672-00176287-00176517 cognitive ability to address the brand CEp-H9gshRk-00673-00176518-00176754 in a given circumstance marketers CEp-H9gshRk-00674-00176755-00177036 typically identify two distinct types of CEp-H9gshRk-00675-00177037-00177303 brand awareness namely brand recall also CEp-H9gshRk-00676-00177304-00177591 known as unaided recall or occasionally CEp-H9gshRk-00677-00177592-00177840 spontaneous recall and brand recognition CEp-H9gshRk-00678-00177841-00178170 also known as aided brand recall these CEp-H9gshRk-00679-00178171-00178410 types of awareness operate in entirely CEp-H9gshRk-00680-00178411-00178584 different ways with important CEp-H9gshRk-00681-00178585-00178824 implications for marketing strategy and CEp-H9gshRk-00682-00178825-00178920 advertising CEp-H9gshRk-00683-00178921-00179247 most companies aim for top-of-mind which CEp-H9gshRk-00684-00179248-00179439 occurs when a brand pops into a CEp-H9gshRk-00685-00179440-00179673 consumers mind when asked to name brands CEp-H9gshRk-00686-00179674-00180027 in a product category for example when CEp-H9gshRk-00687-00180028-00180219 someone is asked to name a type of CEp-H9gshRk-00688-00180220-00180501 facial tissue the common answer Kleenex CEp-H9gshRk-00689-00180502-00180755 will represent a top-of-mind brand CEp-H9gshRk-00690-00180756-00181044 top-of-mind awareness is a special case CEp-H9gshRk-00691-00181045-00181215 of brand recall CEp-H9gshRk-00692-00181216-00181476 brand recall also known as unaided brand CEp-H9gshRk-00693-00181477-00181704 awareness or spontaneous awareness CEp-H9gshRk-00694-00181705-00181935 refers to the brand or set of brands CEp-H9gshRk-00695-00181936-00182145 that a consumer can elicit from memory CEp-H9gshRk-00696-00182146-00182358 when prompted with a product category CEp-H9gshRk-00697-00182359-00182628 brand recognition also known as aided CEp-H9gshRk-00698-00182629-00182856 brand awareness occurs when consumers CEp-H9gshRk-00699-00182857-00183111 see or read a list of brands and express CEp-H9gshRk-00700-00183112-00183360 familiarity with a particular brand only CEp-H9gshRk-00701-00183361-00183567 after they hear or see it as a type of CEp-H9gshRk-00702-00183568-00183912 memory aid strategic awareness occurs CEp-H9gshRk-00703-00183913-00184161 when a brand is not only top of mind to CEp-H9gshRk-00704-00184162-00184383 consumers but also has distinctive CEp-H9gshRk-00705-00184384-00184620 qualities which consumers perceive as CEp-H9gshRk-00706-00184621-00184815 making it better than other brands in CEp-H9gshRk-00707-00184816-00185103 the particular market the distinctions CEp-H9gshRk-00708-00185104-00185283 that set a product apart from the CEp-H9gshRk-00709-00185284-00185502 competition as are also known as the CEp-H9gshRk-00710-00185503-00185801 unique selling point or USP CEp-H9gshRk-00711-00185802-00186206 you CEp-H9gshRk-00712-00186207-00186785 topic brand recognition CEp-H9gshRk-00713-00186786-00187039 brand recognition is one of the initial CEp-H9gshRk-00714-00187040-00187279 phases of brand awareness and validates CEp-H9gshRk-00715-00187280-00187481 whether or not a customer remembers CEp-H9gshRk-00716-00187482-00187796 being pre exposed to the brand brand CEp-H9gshRk-00717-00187797-00188041 recognition also known as aided brand CEp-H9gshRk-00718-00188042-00188302 recall refers to consumers ability to CEp-H9gshRk-00719-00188303-00188500 correctly differentiate a brand when CEp-H9gshRk-00720-00188501-00188779 they come into contact with it this does CEp-H9gshRk-00721-00188780-00188981 not necessarily require that the CEp-H9gshRk-00722-00188982-00189233 consumers identify or recall the brand CEp-H9gshRk-00723-00189234-00189557 name when customers experience brand CEp-H9gshRk-00724-00189558-00189761 recognition they are triggered by either CEp-H9gshRk-00725-00189762-00190124 a visual or verbal cue for example when CEp-H9gshRk-00726-00190125-00190375 looking to satisfy a category needs such CEp-H9gshRk-00727-00190376-00190591 as toilet paper the customer would CEp-H9gshRk-00728-00190592-00190760 firstly be presented with multiple CEp-H9gshRk-00729-00190761-00191101 brands to choose from once the customer CEp-H9gshRk-00730-00191102-00191318 is visually or verbally faced with a CEp-H9gshRk-00731-00191319-00191519 brand he/she may remember being CEp-H9gshRk-00732-00191520-00191800 introduced to the brand before when CEp-H9gshRk-00733-00191801-00192052 given some type of cue consumers who are CEp-H9gshRk-00734-00192053-00192265 able to retrieve the particular memory CEp-H9gshRk-00735-00192266-00192461 node that referred to the brand they CEp-H9gshRk-00736-00192462-00192775 exhibit brand recognition often this CEp-H9gshRk-00737-00192776-00192986 form of brand awareness assists CEp-H9gshRk-00738-00192987-00193208 customers in choosing one brand over CEp-H9gshRk-00739-00193209-00193370 another when faced with a low CEp-H9gshRk-00740-00193371-00193595 involvement purchasing decision brand CEp-H9gshRk-00741-00193596-00193808 recognition is often the mode of brand CEp-H9gshRk-00742-00193809-00194018 awareness that operates in retail CEp-H9gshRk-00743-00194019-00194314 shopping environments when presented CEp-H9gshRk-00744-00194315-00194519 with a product at the point of sale or CEp-H9gshRk-00745-00194520-00194732 after viewing its visual packaging CEp-H9gshRk-00746-00194733-00194921 consumers are able to recognize the CEp-H9gshRk-00747-00194922-00195166 brand and may be able to associate it CEp-H9gshRk-00748-00195167-00195350 with attributes or meanings acquired CEp-H9gshRk-00749-00195351-00195550 through exposure to promotion or CEp-H9gshRk-00750-00195551-00195869 word-of-mouth referrals in contrast to CEp-H9gshRk-00751-00195870-00196114 brand recall where few consumers are CEp-H9gshRk-00752-00196115-00196378 able to spontaneously recall brand names CEp-H9gshRk-00753-00196379-00196627 within a given category when prompted CEp-H9gshRk-00754-00196628-00196844 with a brand name a larger number of CEp-H9gshRk-00755-00196845-00197026 consumers are typically able to CEp-H9gshRk-00756-00197027-00197377 recognize it brand recognition is most CEp-H9gshRk-00757-00197378-00197578 successful when people can elicit CEp-H9gshRk-00758-00197579-00197815 recognition without being explicitly CEp-H9gshRk-00759-00197816-00198056 exposed to the company's name but rather CEp-H9gshRk-00760-00198057-00198301 through visual signifiers like logos CEp-H9gshRk-00761-00198302-00198691 slogans and colors for example Disney CEp-H9gshRk-00762-00198692-00198913 successfully branded its particular CEp-H9gshRk-00763-00198914-00199162 script font originally created for Walt CEp-H9gshRk-00764-00199163-00199568 Disney's signature logo which it used in CEp-H9gshRk-00765-00199569-00199820 the logo for go.com CEp-H9gshRk-00766-00199821-00200227 you CEp-H9gshRk-00767-00200228-00200766 topic brand recall CEp-H9gshRk-00768-00200767-00201045 unlike brand recognition brand recall CEp-H9gshRk-00769-00201046-00201339 also known as unaided brand recall or CEp-H9gshRk-00770-00201340-00201588 spontaneous brand recall is the ability CEp-H9gshRk-00771-00201589-00201795 of the customer retrieving the brand CEp-H9gshRk-00772-00201796-00202092 correctly from memory rather than being CEp-H9gshRk-00773-00202093-00202317 given a choice of multiple brands to CEp-H9gshRk-00774-00202318-00202572 satisfy a need consumers are faced with CEp-H9gshRk-00775-00202573-00202761 a need first and then must recall a CEp-H9gshRk-00776-00202762-00202974 brand from their memory to satisfy that CEp-H9gshRk-00777-00202975-00203286 need this level of brand awareness is CEp-H9gshRk-00778-00203287-00203523 stronger than brand recognition as the CEp-H9gshRk-00779-00203524-00203727 brand must be firmly cemented in the CEp-H9gshRk-00780-00203728-00203943 consumers memory to enable unassisted CEp-H9gshRk-00781-00203944-00204258 remembrance this gives the company huge CEp-H9gshRk-00782-00204259-00204465 advantage over its competitors because CEp-H9gshRk-00783-00204466-00204684 the customer is already willing to buy CEp-H9gshRk-00784-00204685-00204890 or at least know the company offering CEp-H9gshRk-00785-00204891-00205182 available in the market thus brand CEp-H9gshRk-00786-00205183-00205428 recall is a confirmation that previous CEp-H9gshRk-00787-00205429-00205646 branding touch points have successfully CEp-H9gshRk-00788-00205648-00205851 fermented in the minds of its consumers CEp-H9gshRk-00789-00205852-00206052 marketing mix modeling can help CEp-H9gshRk-00790-00206053-00206256 marketing leaders optimize how they CEp-H9gshRk-00791-00206257-00206502 spend marketing budgets to maximize the CEp-H9gshRk-00792-00206503-00206798 impact on brand awareness or on sales CEp-H9gshRk-00793-00206798-00207084 managing brands for value creation will CEp-H9gshRk-00794-00207085-00207303 often involve applying marketing mix CEp-H9gshRk-00795-00207304-00207504 modeling techniques in conjunction with CEp-H9gshRk-00796-00207505-00207798 brand valuation CEp-H9gshRk-00797-00207798-00208105 topic brand elements brands typically CEp-H9gshRk-00798-00208106-00208362 comprise various elements such as name CEp-H9gshRk-00799-00208363-00208596 the word or words used to identify a CEp-H9gshRk-00800-00208598-00208927 company product service or concept logo CEp-H9gshRk-00801-00208928-00209166 the visual trademark that identifies a CEp-H9gshRk-00802-00209167-00209442 brand tagline or catchphrase the quicker CEp-H9gshRk-00803-00209444-00209533 picker-upper CEp-H9gshRk-00804-00209534-00209755 is associated with Bounty paper towels CEp-H9gshRk-00805-00209756-00210001 graphics the dynamic ribbon is a CEp-H9gshRk-00806-00210002-00210246 trademarked part of Coca Cola's brand CEp-H9gshRk-00807-00210248-00210463 shapes the distinctive shapes of the CEp-H9gshRk-00808-00210464-00210658 Coca Cola bottle and of the Volkswagen CEp-H9gshRk-00809-00210659-00210892 Beetle are trademarked elements of those CEp-H9gshRk-00810-00210892-00211101 brands colors the instant recognition CEp-H9gshRk-00811-00211102-00211354 consumers have when they see Tiffany and CEp-H9gshRk-00812-00211355-00211525 Co robin's egg blue CEp-H9gshRk-00813-00211526-00211894 Pantone no 1837 Tiffany and coasts CEp-H9gshRk-00814-00211894-00212254 trademarked the color in 1998 sounds a CEp-H9gshRk-00815-00212255-00212494 unique tune or set of notes can denote a CEp-H9gshRk-00816-00212494-00212604 brand CEp-H9gshRk-00817-00212605-00212878 NBC's chimes provide a famous example CEp-H9gshRk-00818-00212879-00213163 since the Rose Jasmine musk scent of CEp-H9gshRk-00819-00213164-00213664 Chanel no.5 is trademark tastes Kentucky CEp-H9gshRk-00820-00213665-00213838 Fried Chicken has trademarked its CEp-H9gshRk-00821-00213839-00214057 special recipe of 11 herbs and spices CEp-H9gshRk-00822-00214058-00214465 for fried chicken movements Lamborghini CEp-H9gshRk-00823-00214466-00214687 has trademarked the upward motion of its CEp-H9gshRk-00824-00214688-00215167 car doors CEp-H9gshRk-00825-00215167-00215746 topic brand communication CEp-H9gshRk-00826-00215748-00216034 although brand identity is a fundamental CEp-H9gshRk-00827-00216035-00216278 asset to a brand's equity the worth of a CEp-H9gshRk-00828-00216279-00216457 brand's identity would become obsolete CEp-H9gshRk-00829-00216458-00216754 without ongoing brand communication CEp-H9gshRk-00830-00216755-00217096 integrated marketing communications IMC CEp-H9gshRk-00831-00217098-00217367 relates to how a brand transmits a clear CEp-H9gshRk-00832-00217367-00217541 consistent message to its stakeholders CEp-H9gshRk-00833-00217542-00217971 five key components comprise IMC CEp-H9gshRk-00834-00217973-00218465 advertising sales promotions direct CEp-H9gshRk-00835-00218466-00218900 marketing personal selling public CEp-H9gshRk-00836-00218901-00219119 relations the effectiveness of a brand's CEp-H9gshRk-00837-00219119-00219323 communication as determined by how CEp-H9gshRk-00838-00219323-00219530 accurately the customer perceives the CEp-H9gshRk-00839-00219531-00219817 brand's intended message through its IMC CEp-H9gshRk-00840-00219817-00220144 although IMC as a broad strategic CEp-H9gshRk-00841-00220146-00220346 concept the most crucial brand CEp-H9gshRk-00842-00220346-00220580 communication elements are pinpointed to CEp-H9gshRk-00843-00220581-00220781 how the brand sends a message and what CEp-H9gshRk-00844-00220782-00220996 touch points the brand uses to connect CEp-H9gshRk-00845-00220998-00221216 with its customers one can analyze the CEp-H9gshRk-00846-00221217-00221431 traditional communication model into CEp-H9gshRk-00847-00221432-00221782 several consecutive steps firstly a CEp-H9gshRk-00848-00221783-00221983 source sender wishes to convey a message CEp-H9gshRk-00849-00221984-00222334 to a receiver this source must encode CEp-H9gshRk-00850-00222335-00222542 the intended message in a way that the CEp-H9gshRk-00851-00222542-00222807 receiver will potentially understand CEp-H9gshRk-00852-00222808-00223105 after the encoding stage the forming of CEp-H9gshRk-00853-00223106-00223309 the message is complete and is portrayed CEp-H9gshRk-00854-00223310-00223628 through a selected channel in IMC CEp-H9gshRk-00855-00223629-00223901 channels may include media elements such CEp-H9gshRk-00856-00223902-00224177 as advertising public relations sales CEp-H9gshRk-00857-00224178-00224579 promotions etc it is at this point where CEp-H9gshRk-00858-00224580-00224767 the message can often deter from its CEp-H9gshRk-00859-00224769-00225002 original purpose as the message must go CEp-H9gshRk-00860-00225003-00225184 through the process of being decoded CEp-H9gshRk-00861-00225185-00225408 which can often lead to unintended CEp-H9gshRk-00862-00225409-00225742 misinterpretation finally the receiver CEp-H9gshRk-00863-00225744-00225953 retrieves the message and attempts to CEp-H9gshRk-00864-00225954-00226159 understand what the sender was aiming to CEp-H9gshRk-00865-00226160-00226417 render often a message may be CEp-H9gshRk-00866-00226419-00226655 incorrectly received due to noise in the CEp-H9gshRk-00867-00226656-00226913 market which is caused by unplanned CEp-H9gshRk-00868-00226914-00227138 static or distortion during the CEp-H9gshRk-00869-00227139-00227588 communication process the final stage of CEp-H9gshRk-00870-00227589-00227773 this process is when the receiver CEp-H9gshRk-00871-00227775-00227969 responds to the message which is CEp-H9gshRk-00872-00227969-00228160 received by the original sender as CEp-H9gshRk-00873-00228161-00228389 feedback when a brand communicates a CEp-H9gshRk-00874-00228390-00228646 brand identity to a receiver it runs the CEp-H9gshRk-00875-00228648-00228823 risk of the receiver incorrectly CEp-H9gshRk-00876-00228825-00228996 interpreting the message CEp-H9gshRk-00877-00228998-00229273 therefore a brand should use appropriate CEp-H9gshRk-00878-00229273-00229480 communication channels to positively CEp-H9gshRk-00879-00229481-00229758 affect how the psychological and CEp-H9gshRk-00880-00229759-00229971 physical aspects of a brand are CEp-H9gshRk-00881-00229973-00230296 perceived in order for brands to CEp-H9gshRk-00882-00230296-00230503 effectively communicate to customers CEp-H9gshRk-00883-00230504-00230842 marketers must consider all touchpoint CEp-H9gshRk-00884-00230842-00231171 s or sources of contact that a customer CEp-H9gshRk-00885-00231173-00231502 has with the brand touch points CEp-H9gshRk-00886-00231503-00231691 represent the channel stage in the CEp-H9gshRk-00887-00231692-00231916 traditional communication model where a CEp-H9gshRk-00888-00231917-00232110 message travels from the sender to the CEp-H9gshRk-00889-00232111-00232446 receiver any point where a customer has CEp-H9gshRk-00890-00232448-00232642 an interaction with the brand whether CEp-H9gshRk-00891-00232642-00232828 watching a television advertisement CEp-H9gshRk-00892-00232829-00233046 hearing about a brand through word of CEp-H9gshRk-00893-00233048-00233307 mouth or even noticing a branded license CEp-H9gshRk-00894-00233308-00233641 plate defines a touch point according to CEp-H9gshRk-00895-00233642-00233946 Dahlan at all 2010 every touch point has CEp-H9gshRk-00896-00233948-00234207 the potential to add positive or CEp-H9gshRk-00897-00234208-00234492 suppressed negative associations to the CEp-H9gshRk-00898-00234494-00234925 brand's equity thus a brand's IMC should CEp-H9gshRk-00899-00234926-00235165 cohesively deliver positive messages CEp-H9gshRk-00900-00235166-00235330 through appropriate touch points CEp-H9gshRk-00901-00235331-00235632 associated with its target market one CEp-H9gshRk-00902-00235633-00235873 methodology involves using sensory CEp-H9gshRk-00903-00235873-00236046 stimuli touch points to activate CEp-H9gshRk-00904-00236048-00236428 customer emotion for example if a brand CEp-H9gshRk-00905-00236429-00236677 consistently uses a pleasant smell as a CEp-H9gshRk-00906-00236678-00236923 primary touch point the brand has a much CEp-H9gshRk-00907-00236923-00237139 higher chance of creating a positive CEp-H9gshRk-00908-00237140-00237373 lasting effect on its customers senses CEp-H9gshRk-00909-00237373-00237676 as well as memory another way a brand CEp-H9gshRk-00910-00237677-00237898 can ensure that it is utilizing the best CEp-H9gshRk-00911-00237898-00238144 communication channel is by focusing on CEp-H9gshRk-00912-00238144-00238383 touch points that suit particular areas CEp-H9gshRk-00913-00238384-00238717 associated with customer experience as CEp-H9gshRk-00914-00238717-00239010 suggested figure to certain touch points CEp-H9gshRk-00915-00239011-00239242 linked with a specific stage in customer CEp-H9gshRk-00916-00239242-00239554 brand involvement for example a brand CEp-H9gshRk-00917-00239555-00239779 may recognize that advertising touch CEp-H9gshRk-00918-00239780-00239992 points are most effective during the pre CEp-H9gshRk-00919-00239992-00240229 purchase experience stage therefore they CEp-H9gshRk-00920-00240230-00240430 may target their advertisements to new CEp-H9gshRk-00921-00240431-00240633 customers rather than to existing CEp-H9gshRk-00922-00240634-00240948 customers overall a brand has the CEp-H9gshRk-00923-00240950-00241180 ability to strengthen brand equity by CEp-H9gshRk-00924-00241181-00241434 using IMC branding communications CEp-H9gshRk-00925-00241435-00241675 through touch points brand communication CEp-H9gshRk-00926-00241676-00241915 is important in ensuring brand success CEp-H9gshRk-00927-00241916-00242142 in the business world and refers to how CEp-H9gshRk-00928-00242144-00242397 businesses transmit their brand mass CEp-H9gshRk-00929-00242398-00242604 characteristics and attributes to their CEp-H9gshRk-00930-00242605-00242868 consumers one method of brand CEp-H9gshRk-00931-00242869-00243078 communication which companies can CEp-H9gshRk-00932-00243079-00243267 exploit involves electronic CEp-H9gshRk-00933-00243269-00243693 word-of-mouth ewo M II WOM as a CEp-H9gshRk-00934-00243694-00243942 relatively new approach identified to CEp-H9gshRk-00935-00243944-00244267 communicate with consumers one popular CEp-H9gshRk-00936-00244267-00244518 method of e WOM involves social CEp-H9gshRk-00937-00244519-00244866 networking sites SNS s such as Twitter a CEp-H9gshRk-00938-00244867-00245160 study found that consumers classed their CEp-H9gshRk-00939-00245161-00245394 relationship with a brand as closer if CEp-H9gshRk-00940-00245395-00245617 that brand was active on the specific CEp-H9gshRk-00941-00245617-00245910 social media site Twitter research CEp-H9gshRk-00942-00245911-00246134 further found that the more consumers CEp-H9gshRk-00943-00246135-00246447 retweeted and communicated with a brand CEp-H9gshRk-00944-00246448-00246726 the more they trusted the brand this CEp-H9gshRk-00945-00246727-00246921 suggests that a company could look to CEp-H9gshRk-00946-00246922-00247167 employ a social media campaign to gain CEp-H9gshRk-00947-00247169-00247428 consumer trust and loyalty as well as in CEp-H9gshRk-00948-00247429-00247615 the pursuit of communicating brand CEp-H9gshRk-00949-00247616-00248049 messages McKee 2014 also looked into CEp-H9gshRk-00950-00248050-00248292 brand communication and states that when CEp-H9gshRk-00951-00248294-00248499 communicating a brand a company should CEp-H9gshRk-00952-00248500-00248721 look to simplify its message as this CEp-H9gshRk-00953-00248722-00248938 will lead to more value being portrayed CEp-H9gshRk-00954-00248939-00249190 as well as an increased chance of target CEp-H9gshRk-00955-00249191-00249426 consumers recalling and recognizing the CEp-H9gshRk-00956-00249427-00249715 brand in 2012 Riefler stated that if the CEp-H9gshRk-00957-00249716-00249921 company communicating a brand as a CEp-H9gshRk-00958-00249922-00250194 global organization or has future global CEp-H9gshRk-00959-00250195-00250428 aims that company should look to employ CEp-H9gshRk-00960-00250429-00250626 a method of communication which is CEp-H9gshRk-00961-00250627-00250821 globally appealing to their consumers CEp-H9gshRk-00962-00250822-00251025 and subsequently choose a method of CEp-H9gshRk-00963-00251026-00251157 communication with will be CEp-H9gshRk-00964-00251158-00251437 internationally understood one way a CEp-H9gshRk-00965-00251438-00251682 company can do this involves choosing a CEp-H9gshRk-00966-00251683-00251934 product or services brand name as this CEp-H9gshRk-00967-00251935-00252117 name will need to be suitable for the CEp-H9gshRk-00968-00252119-00252345 marketplace that it aims to enter it is CEp-H9gshRk-00969-00252346-00252549 important that if a company wishes to CEp-H9gshRk-00970-00252550-00252787 develop a global market the company name CEp-H9gshRk-00971-00252788-00252964 will also need to be suitable in CEp-H9gshRk-00972-00252965-00253173 different cultures and not cause offence CEp-H9gshRk-00973-00253174-00253513 or be misunderstood when communicating a CEp-H9gshRk-00974-00253514-00253752 brand a company needs to be aware that CEp-H9gshRk-00975-00253753-00253971 they must not just visually communicate CEp-H9gshRk-00976-00253972-00254137 their brand message and should take CEp-H9gshRk-00977-00254138-00254338 advantage of portraying their message CEp-H9gshRk-00978-00254339-00254646 through multi-sensory information one CEp-H9gshRk-00979-00254647-00254919 article suggests that other senses apart CEp-H9gshRk-00980-00254920-00255117 from vision need to be targeted when CEp-H9gshRk-00981-00255119-00255297 trying to communicate a brand with CEp-H9gshRk-00982-00255298-00255457 consumers CEp-H9gshRk-00983-00255458-00255733 for example a jingle or background music CEp-H9gshRk-00984-00255734-00255931 can have a positive effect on brand CEp-H9gshRk-00985-00255932-00256159 recognition purchasing behavior and CEp-H9gshRk-00986-00256160-00256492 brand recall therefore when looking to CEp-H9gshRk-00987-00256494-00256675 communicate a brand with chosen CEp-H9gshRk-00988-00256676-00256906 consumers companies should investigate a CEp-H9gshRk-00989-00256907-00257134 channel of communication which is most CEp-H9gshRk-00990-00257135-00257308 suitable for their short-term and CEp-H9gshRk-00991-00257309-00257467 long-term aims and should choose a CEp-H9gshRk-00992-00257469-00257683 method of communication which is most CEp-H9gshRk-00993-00257684-00257881 likely to be adhered to by their chosen CEp-H9gshRk-00994-00257882-00258169 consumers the matchup between the CEp-H9gshRk-00995-00258171-00258413 product the consumer lifestyle and the CEp-H9gshRk-00996-00258414-00258619 endorser is important for effectiveness CEp-H9gshRk-00997-00258621-00259125 of brand communication CEp-H9gshRk-00998-00259126-00259288 you CEp-H9gshRk-00999-00259289-00259953 topic global brand variables CEp-H9gshRk-01000-00259954-00260289 you CEp-H9gshRk-01001-00260290-00260812 topic brand name CEp-H9gshRk-01002-00260813-00261194 the term brand-name is quite often used CEp-H9gshRk-01003-00261196-00261519 interchangeably with brand although it CEp-H9gshRk-01004-00261521-00261739 is more correctly used to specifically CEp-H9gshRk-01005-00261740-00261973 denote written or spoken linguistic CEp-H9gshRk-01006-00261973-00262303 elements of any product in this context CEp-H9gshRk-01007-00262304-00262618 a brand name constitutes a type of CEp-H9gshRk-01008-00262619-00262891 trademark if the brand name exclusively CEp-H9gshRk-01009-00262892-00263089 identifies the brand owner as the CEp-H9gshRk-01010-00263090-00263266 commercial source of products or CEp-H9gshRk-01011-00263267-00263575 services a brand owner may seek to CEp-H9gshRk-01012-00263576-00263821 protect proprietary rights in relation CEp-H9gshRk-01013-00263822-00263995 to a brand name through trademark CEp-H9gshRk-01014-00263996-00264252 registration such trademarks are called CEp-H9gshRk-01015-00264253-00264604 registered trademarks advertising CEp-H9gshRk-01016-00264605-00264838 spokespersons have also become part of CEp-H9gshRk-01017-00264839-00265105 some brands for example mr. Whipple of CEp-H9gshRk-01018-00265106-00265363 Charmin toilet tissue and Tony the Tiger CEp-H9gshRk-01019-00265364-00265669 of Kellogg's Frosted Flakes putting a CEp-H9gshRk-01020-00265670-00265936 value on a brand by brand valuation or CEp-H9gshRk-01021-00265937-00266170 using marketing mix modeling techniques CEp-H9gshRk-01022-00266171-00266475 as distinct to valuing a trademark CEp-H9gshRk-01023-00266476-00266707 you CEp-H9gshRk-01024-00266708-00266857 you CEp-H9gshRk-01025-00266858-00267429 topic types of brand names CEp-H9gshRk-01026-00267430-00267840 brand names come in many styles a few CEp-H9gshRk-01027-00267841-00268161 include initialism a name made of CEp-H9gshRk-01028-00268162-00268857 initials such as UPS or IBM descriptive CEp-H9gshRk-01029-00268858-00269109 names that describe a product benefit or CEp-H9gshRk-01030-00269110-00269571 function such as Whole Foods or Toys R CEp-H9gshRk-01031-00269572-00269979 Us alliteration and rhyme names that are CEp-H9gshRk-01032-00269980-00270174 fun to say and which stick in the mind CEp-H9gshRk-01033-00270175-00270762 such as Reese's Pieces or Dunkin Donuts CEp-H9gshRk-01034-00270763-00271014 evocative names that can evoke a vivid CEp-H9gshRk-01035-00271015-00271540 image such as amazon or crest CEp-H9gshRk-01036-00271541-00271847 neologisms completely made-up words such CEp-H9gshRk-01037-00271848-00272396 as we or haagen-dazs foreign word CEp-H9gshRk-01038-00272397-00272621 adoption of a word from another language CEp-H9gshRk-01039-00272622-00272846 such as Volvo CEp-H9gshRk-01040-00272847-00273317 or Samsung founders names using the CEp-H9gshRk-01041-00273318-00273527 names of real people especially a CEp-H9gshRk-01042-00273528-00273847 founder surname such as hewlett-packard CEp-H9gshRk-01043-00273848-00274676 Dell Disney Stasi or Mars geography CEp-H9gshRk-01044-00274677-00274919 naming four regions and landmarks such CEp-H9gshRk-01045-00274920-00275531 as Cisco or Fujifilm personification CEp-H9gshRk-01046-00275532-00275903 taking names from myths such as Nike or CEp-H9gshRk-01047-00275904-00276218 from the minds of ad execs such as Betty CEp-H9gshRk-01048-00276219-00276614 Crocker punny some brands create their CEp-H9gshRk-01049-00276615-00276923 name by using a silly pun such as lord CEp-H9gshRk-01050-00276924-00277394 of the fries walk on water or eggs egg CEp-H9gshRk-01051-00277395-00277760 cetera portmanteau combining multiple CEp-H9gshRk-01052-00277761-00278062 words together to create one such as CEp-H9gshRk-01053-00278063-00278635 Microsoft microcomputer and software CEp-H9gshRk-01054-00278636-00279211 Comcast communications end broadcast CEp-H9gshRk-01055-00279212-00279937 Evernote forever end note Vodafone voice CEp-H9gshRk-01056-00279938-00280418 data telephone the act of associating a CEp-H9gshRk-01057-00280419-00280619 product or service with a brand has CEp-H9gshRk-01058-00280620-00280964 become part of pop culture most products CEp-H9gshRk-01059-00280965-00281186 have some kind of brand identity from CEp-H9gshRk-01060-00281187-00281452 common table salt to designer jeans a CEp-H9gshRk-01061-00281453-00281729 brand Nomar as a brand name that has CEp-H9gshRk-01062-00281730-00281981 colloquially become a generic term for a CEp-H9gshRk-01063-00281982-00282215 product or service such as band-aid CEp-H9gshRk-01064-00282216-00282563 nylon or Kleenex which are often used to CEp-H9gshRk-01065-00282564-00282803 describe any brand of adhesive bandage CEp-H9gshRk-01066-00282804-00283052 any type of hosiery or any brand of CEp-H9gshRk-01067-00283053-00283388 facial tissue respectively Xerox for CEp-H9gshRk-01068-00283389-00283607 example has become synonymous with the CEp-H9gshRk-01069-00283608-00284242 word copy CEp-H9gshRk-01070-00284243-00284765 topic brand line CEp-H9gshRk-01071-00284766-00285038 a brand line allows the introduction of CEp-H9gshRk-01072-00285039-00285263 various subtypes of a product under a CEp-H9gshRk-01073-00285264-00285536 common ideally already established brand CEp-H9gshRk-01074-00285537-00285842 name examples would be the individual CEp-H9gshRk-01075-00285843-00286097 kinder chocolates by Ferrero saw the CEp-H9gshRk-01076-00286098-00286340 subtypes of coca-cola or special CEp-H9gshRk-01077-00286341-00286664 editions of popular brands see also CEp-H9gshRk-01078-00286665-00286857 brand extension CEp-H9gshRk-01079-00286858-00287116 open knowledge foundation created in CEp-H9gshRk-01080-00287117-00287475 December 2013 the BSI n brand standard CEp-H9gshRk-01081-00287476-00287805 identification number BSI n is universal CEp-H9gshRk-01082-00287806-00288009 and is used by the open product data CEp-H9gshRk-01083-00288010-00288171 working group of the open knowledge CEp-H9gshRk-01084-00288172-00288384 foundation to assign a brand to a CEp-H9gshRk-01085-00288385-00288787 product the OK FN brand repository is CEp-H9gshRk-01086-00288788-00289077 critical for the open data movement CEp-H9gshRk-01087-00289078-00289483 you CEp-H9gshRk-01088-00289484-00290047 topic brand identity CEp-H9gshRk-01089-00290048-00290317 the expression of a brand including its CEp-H9gshRk-01090-00290318-00290607 name trademark communications and visual CEp-H9gshRk-01091-00290608-00290947 appearance is brand identity because the CEp-H9gshRk-01092-00290948-00291175 identity is assembled by the brand owner CEp-H9gshRk-01093-00291176-00291391 it reflects how the owner wants the CEp-H9gshRk-01094-00291392-00291604 consumer to perceive the brand and by CEp-H9gshRk-01095-00291605-00291790 extension the branded company CEp-H9gshRk-01096-00291791-00292158 organization product or service this is CEp-H9gshRk-01097-00292159-00292381 in contrast to the brand image which is CEp-H9gshRk-01098-00292382-00292610 a customer's mental picture of a brand CEp-H9gshRk-01099-00292611-00292900 the brand owner will seek to bridge the CEp-H9gshRk-01100-00292901-00293082 gap between the brand image and the CEp-H9gshRk-01101-00293083-00293395 brand identity brand identity is CEp-H9gshRk-01102-00293396-00293638 fundamental to consumer recognition and CEp-H9gshRk-01103-00293639-00293875 symbolizes the brand's differentiation CEp-H9gshRk-01104-00293876-00294241 from competitors brand identity is what CEp-H9gshRk-01105-00294242-00294430 the owner wants to communicate to its CEp-H9gshRk-01106-00294431-00294802 potential consumers however over time a CEp-H9gshRk-01107-00294803-00295030 product brand identity may acquire CEp-H9gshRk-01108-00295031-00295260 evolve gaining new attributes from CEp-H9gshRk-01109-00295261-00295501 consumer perspective but not necessarily CEp-H9gshRk-01110-00295502-00295717 from the marketing communications and CEp-H9gshRk-01111-00295718-00295995 owner percolates to targeted consumers CEp-H9gshRk-01112-00295996-00296293 therefore business's research consumers CEp-H9gshRk-01113-00296294-00296720 brand associations CEp-H9gshRk-01114-00296721-00296870 you CEp-H9gshRk-01115-00296871-00297457 topic visual brand identity CEp-H9gshRk-01116-00297458-00297724 a brand can also be used to attract CEp-H9gshRk-01117-00297725-00297973 customers by a company if the brand of a CEp-H9gshRk-01118-00297974-00298177 company is well established and has CEp-H9gshRk-01119-00298178-00298498 goodwill the recognition and perception CEp-H9gshRk-01120-00298499-00298714 of a brand is highly influenced by its CEp-H9gshRk-01121-00298715-00299038 visual presentation a brand's visual CEp-H9gshRk-01122-00299039-00299245 identity as the overall look of its CEp-H9gshRk-01123-00299246-00299530 communications effective visual brand CEp-H9gshRk-01124-00299531-00299773 identity is achieved by the consistent CEp-H9gshRk-01125-00299774-00299995 use of particular visual elements to CEp-H9gshRk-01126-00299996-00300205 create distinction such as specific CEp-H9gshRk-01127-00300206-00300490 fonts colours and graphic elements at CEp-H9gshRk-01128-00300491-00300796 the core of every brand identity as a CEp-H9gshRk-01129-00300797-00301162 brand mark or logo in the United States CEp-H9gshRk-01130-00301163-00301465 brand identity and logo design naturally CEp-H9gshRk-01131-00301466-00301651 grew out of the modernist movement in CEp-H9gshRk-01132-00301652-00301903 the 1950s and greatly drew on the CEp-H9gshRk-01133-00301904-00302128 principles of that movement simplicity CEp-H9gshRk-01134-00302129-00302383 Ludwig Mies van der Rohe x' principle of CEp-H9gshRk-01135-00302384-00302707 less-is-more and geometric abstraction CEp-H9gshRk-01136-00302708-00302959 these principles can be observed in the CEp-H9gshRk-01137-00302960-00303184 work of the pioneers of the practice of CEp-H9gshRk-01138-00303185-00303442 visual brand identity design such as CEp-H9gshRk-01139-00303443-00303757 Paul Rand and Saul bass as part of a CEp-H9gshRk-01140-00303758-00304009 company's brand identity a logo should CEp-H9gshRk-01141-00304010-00304177 complement the company's message CEp-H9gshRk-01142-00304178-00304504 strategy an effective logo is simple CEp-H9gshRk-01143-00304505-00304741 memorable and works well in any medium CEp-H9gshRk-01144-00304742-00304933 including both online and offline CEp-H9gshRk-01145-00304934-00305284 applications color is a particularly CEp-H9gshRk-01146-00305285-00305509 important element a visual brand CEp-H9gshRk-01147-00305510-00305749 identity and color mapping provides an CEp-H9gshRk-01148-00305750-00305917 effective way of ensuring color CEp-H9gshRk-01149-00305918-00306145 contributes to differentiation in a CEp-H9gshRk-01150-00306146-00306415 visually cluttered marketplace CEp-H9gshRk-01151-00306416-00306820 you CEp-H9gshRk-01152-00306821-00307371 topic brand trust CEp-H9gshRk-01153-00307372-00307563 brand Trust is the intrinsic CEp-H9gshRk-01154-00307564-00307872 believability that any entity evokes in CEp-H9gshRk-01155-00307873-00308133 the commercial world the intangible CEp-H9gshRk-01156-00308134-00308355 aspect of brand trust impacts the CEp-H9gshRk-01157-00308356-00308568 behavior and performance of its business CEp-H9gshRk-01158-00308569-00308883 stakeholders in many intriguing ways it CEp-H9gshRk-01159-00308884-00309114 creates the foundation of a strong brand CEp-H9gshRk-01160-00309115-00309354 connect with all stakeholders converting CEp-H9gshRk-01161-00309355-00309573 simple awareness to strong commitment CEp-H9gshRk-01162-00309574-00309921 this in turn metamorphosis normal people CEp-H9gshRk-01163-00309922-00310161 who have an indirect or direct stake in CEp-H9gshRk-01164-00310162-00310341 the organization into devoted CEp-H9gshRk-01165-00310342-00310529 ambassadors leading to concomitant CEp-H9gshRk-01166-00310530-00310806 advantages like easier acceptability of CEp-H9gshRk-01167-00310807-00311028 brand extensions the perception of CEp-H9gshRk-01168-00311029-00311244 premium and acceptance of temporary CEp-H9gshRk-01169-00311245-00311568 quality deficiencies brand trust is CEp-H9gshRk-01170-00311569-00311772 often used as an important part of CEp-H9gshRk-01171-00311773-00311973 developing the portrayal of the business CEp-H9gshRk-01172-00311974-00312276 globally foreign companies will often CEp-H9gshRk-01173-00312277-00312456 use names that are associated with CEp-H9gshRk-01174-00312457-00312699 quality in order to entrust the brand CEp-H9gshRk-01175-00312700-00313011 itself an example would be a Chinese CEp-H9gshRk-01176-00313012-00313350 company using a German name the brand CEp-H9gshRk-01177-00313351-00313614 trust report as a syndicated primary CEp-H9gshRk-01178-00313615-00313821 research that has elaborated on this CEp-H9gshRk-01179-00313822-00314151 metric of brand trust it is a result of CEp-H9gshRk-01180-00314152-00314394 action behavior communication and CEp-H9gshRk-01181-00314395-00314586 attitude of an entity with the most CEp-H9gshRk-01182-00314587-00314814 trust results emerging from its action CEp-H9gshRk-01183-00314815-00315120 component action of the entity is most CEp-H9gshRk-01184-00315121-00315363 important in creating trust in all those CEp-H9gshRk-01185-00315364-00315594 audiences who directly engage with the CEp-H9gshRk-01186-00315595-00315849 brand the primary experience carrying CEp-H9gshRk-01187-00315850-00316203 primary audiences however the tools of CEp-H9gshRk-01188-00316204-00316446 communications play a vital role in the CEp-H9gshRk-01189-00316447-00316662 transferring the trust experience to CEp-H9gshRk-01190-00316663-00316893 audiences which have never experienced CEp-H9gshRk-01191-00316894-00317121 the brand the all-important secondary CEp-H9gshRk-01192-00317122-00317684 audience CEp-H9gshRk-01193-00317685-00318247 topic brand parody CEp-H9gshRk-01194-00318248-00318502 Brande parody is the perception of the CEp-H9gshRk-01195-00318503-00318657 customers that some brands are CEp-H9gshRk-01196-00318658-00318732 equivalent CEp-H9gshRk-01197-00318733-00318979 this means that shoppers will purchase CEp-H9gshRk-01198-00318980-00319216 within a group of accepted brands rather CEp-H9gshRk-01199-00319217-00319533 than choosing one specific brand when CEp-H9gshRk-01200-00319534-00319801 brand parody operates quality is often CEp-H9gshRk-01201-00319802-00320050 not a major concern because consumers CEp-H9gshRk-01202-00320051-00320239 believe that only minor quality CEp-H9gshRk-01203-00320240-00320447 differences exist CEp-H9gshRk-01204-00320448-00320714 you CEp-H9gshRk-01205-00320715-00320877 you CEp-H9gshRk-01206-00320878-00321539 topic expanding role of brands CEp-H9gshRk-01207-00321540-00321778 the original aim of branding was to CEp-H9gshRk-01208-00321779-00322030 simplify the process of identifying and CEp-H9gshRk-01209-00322031-00322356 differentiating products over time CEp-H9gshRk-01210-00322357-00322585 manufacturers began to use branded CEp-H9gshRk-01211-00322586-00322777 messages to give the brand a unique CEp-H9gshRk-01212-00322778-00323083 personality brands came to embrace a CEp-H9gshRk-01213-00323084-00323335 performance or benefit promise for the CEp-H9gshRk-01214-00323336-00323570 product certainly but eventually also CEp-H9gshRk-01215-00323571-00323902 for the company behind the brand today CEp-H9gshRk-01216-00323903-00324212 brands play a much bigger role the power CEp-H9gshRk-01217-00324213-00324430 of brands to communicate a complex CEp-H9gshRk-01218-00324431-00324628 message quickly with the emotional CEp-H9gshRk-01219-00324629-00324863 impact and with the ability of brands to CEp-H9gshRk-01220-00324864-00325102 attract media attention makes them ideal CEp-H9gshRk-01221-00325103-00325472 tools in the hands of activists cultural CEp-H9gshRk-01222-00325473-00325699 conflict over a brand's meaning has also CEp-H9gshRk-01223-00325700-00325895 influences the diffusion of an CEp-H9gshRk-01224-00325896-00326049 innovation CEp-H9gshRk-01225-00326050-00326321 you CEp-H9gshRk-01226-00326322-00326480 you CEp-H9gshRk-01227-00326481-00327110 topic branding strategies CEp-H9gshRk-01228-00327111-00327414 topic company name often especially in CEp-H9gshRk-01229-00327415-00327660 the industrial sector brand engineers CEp-H9gshRk-01230-00327661-00327939 will promote a company's name exactly CEp-H9gshRk-01231-00327940-00328185 how the company name relates to product CEp-H9gshRk-01232-00328186-00328425 and services names forms part of a brand CEp-H9gshRk-01233-00328426-00328755 architecture decisions about company CEp-H9gshRk-01234-00328756-00328938 names and product names and their CEp-H9gshRk-01235-00328939-00329165 relationship depend on more than a dozen CEp-H9gshRk-01236-00329166-00329472 strategic considerations in this case a CEp-H9gshRk-01237-00329473-00329694 strong brand name or company name CEp-H9gshRk-01238-00329695-00329898 becomes the vehicle for marketing a CEp-H9gshRk-01239-00329899-00330159 range of products for example Mercedes CEp-H9gshRk-01240-00330160-00330411 Benz or Black & Decker or a range of CEp-H9gshRk-01241-00330412-00330657 subsidiary brands such as Cadbury Dairy CEp-H9gshRk-01242-00330658-00330966 Milk Cadbury flake or Cadbury fingers in CEp-H9gshRk-01243-00330967-00331277 the UK corporate name changes offer CEp-H9gshRk-01244-00331278-00331545 particularly stark examples of branding CEp-H9gshRk-01245-00331546-00331821 related decisions a name change may CEp-H9gshRk-01246-00331822-00332019 signal different ownership or new CEp-H9gshRk-01247-00332020-00332319 product directions thus the name unisys CEp-H9gshRk-01248-00332320-00332646 originated in 1986 when Burroughs bought CEp-H9gshRk-01249-00332647-00332886 an incorporated univac and the newly CEp-H9gshRk-01250-00332887-00333089 named International Business Machines CEp-H9gshRk-01251-00333090-00333341 represented a broadening of scope in CEp-H9gshRk-01252-00333342-00333603 1924 from its original name the CEp-H9gshRk-01253-00333604-00333881 computing tabulating recording company a CEp-H9gshRk-01254-00333882-00334191 change in corporate naming may also have CEp-H9gshRk-01255-00334192-00334407 a role in seeking to shed an undesirable CEp-H9gshRk-01256-00334408-00334680 image for example Werner Erhard & CEp-H9gshRk-01257-00334681-00334923 Associates rebranded its activities as CEp-H9gshRk-01258-00334924-00335253 Landmark Education in 1991 at a time CEp-H9gshRk-01259-00335254-00335475 when publicity in a 60 Minutes CEp-H9gshRk-01260-00335476-00335745 investigative report broadcast cast the CEp-H9gshRk-01261-00335746-00336012 s and Werner Erhard brands in a negative CEp-H9gshRk-01262-00336013-00336324 light and Union Carbide India Limited CEp-H9gshRk-01263-00336325-00336602 became ever-ready industries India in CEp-H9gshRk-01264-00336603-00336852 1994 subsequent to the Bhopal disaster CEp-H9gshRk-01265-00336853-00337443 of 1984 CEp-H9gshRk-01266-00337444-00338023 topic individual branding CEp-H9gshRk-01267-00338024-00338287 each brand has a separate name such as CEp-H9gshRk-01268-00338288-00338583 7up kool-aid or Nivea Sun Beiersdorf CEp-H9gshRk-01269-00338584-00338848 which may compete against other brands CEp-H9gshRk-01270-00338849-00339097 from the same company for example Percel CEp-H9gshRk-01271-00339098-00339340 omo surf and links are all owned by CEp-H9gshRk-01272-00339341-00339907 Unilever CEp-H9gshRk-01273-00339908-00340479 topic challenger brands CEp-H9gshRk-01274-00340480-00340737 a challenger brand as a brand in an CEp-H9gshRk-01275-00340738-00340950 industry where it is neither the market CEp-H9gshRk-01276-00340951-00341241 leader nor a niche brand challenger CEp-H9gshRk-01277-00341242-00341448 brands are categorized by a mindset CEp-H9gshRk-01278-00341449-00341637 which sees them have business ambitions CEp-H9gshRk-01279-00341638-00341901 beyond conventional resources and an CEp-H9gshRk-01280-00341902-00342288 intent to bring change to an industry CEp-H9gshRk-01281-00342289-00342601 topic multi-product branding strategy CEp-H9gshRk-01282-00342602-00342844 multi-product branding strategy as when CEp-H9gshRk-01283-00342845-00343090 a company uses one name across all their CEp-H9gshRk-01284-00343091-00343390 products in a product class when the CEp-H9gshRk-01285-00343391-00343557 companies trade name is used CEp-H9gshRk-01286-00343558-00343825 multi-product branding is also known as CEp-H9gshRk-01287-00343826-00344058 corporate branding family branding or CEp-H9gshRk-01288-00344059-00344350 umbrella branding examples of companies CEp-H9gshRk-01289-00344351-00344548 that use corporate branding are CEp-H9gshRk-01290-00344549-00344644 Microsoft CEp-H9gshRk-01291-00344645-00344907 Samsung Apple and Sony as the company's CEp-H9gshRk-01292-00344908-00345126 brand name as identical to their trade CEp-H9gshRk-01293-00345127-00345177 name CEp-H9gshRk-01294-00345178-00345472 other examples of multi-product branding CEp-H9gshRk-01295-00345473-00345742 strategy include virgin and Church and CEp-H9gshRk-01296-00345743-00346087 white virgin a multi nation conglomerate CEp-H9gshRk-01297-00346088-00346329 uses the punk inspired handwritten red CEp-H9gshRk-01298-00346330-00346573 logo with the iconic tick for all its CEp-H9gshRk-01299-00346574-00346825 products ranging from Airlines hot air CEp-H9gshRk-01300-00346826-00347050 balloons telecommunication to health CEp-H9gshRk-01301-00347051-00347398 care Church & Dwight a manufacturer of CEp-H9gshRk-01302-00347399-00347641 household products displays the Arm & CEp-H9gshRk-01303-00347642-00347859 Hammer family brand name for all its CEp-H9gshRk-01304-00347860-00348100 products containing baking soda as the CEp-H9gshRk-01305-00348101-00348378 main ingredient multi-product branding CEp-H9gshRk-01306-00348379-00348669 strategy has many advantages it CEp-H9gshRk-01307-00348670-00348964 capitalizes on brand equity as consumers CEp-H9gshRk-01308-00348965-00349147 that have a good experience with the CEp-H9gshRk-01309-00349148-00349324 product will in turn pass on this CEp-H9gshRk-01310-00349325-00349522 positive opinion to supplementary CEp-H9gshRk-01311-00349523-00349755 objects in the same product class as CEp-H9gshRk-01312-00349756-00350038 they share the same name consequently CEp-H9gshRk-01313-00350039-00350269 the multi-product branding strategy CEp-H9gshRk-01314-00350270-00350782 makes product line extension possible CEp-H9gshRk-01315-00350783-00350933 you CEp-H9gshRk-01316-00350934-00351500 topic product line extension CEp-H9gshRk-01317-00351501-00351764 product line extension is the procedure CEp-H9gshRk-01318-00351765-00351985 of entering a new market segment in its CEp-H9gshRk-01319-00351986-00352196 product class by means of using a CEp-H9gshRk-01320-00352197-00352514 current brand name an example of this is CEp-H9gshRk-01321-00352515-00352735 the Campbell Soup Company primarily a CEp-H9gshRk-01322-00352736-00353057 producer of canned soups they utilize a CEp-H9gshRk-01323-00353058-00353321 multi-product branding strategy by way CEp-H9gshRk-01324-00353322-00353630 of soup line extensions they have over CEp-H9gshRk-01325-00353631-00353864 100 soup flavors putting forward CEp-H9gshRk-01326-00353865-00354131 varieties such as regular Campbell Soup CEp-H9gshRk-01327-00354132-00354409 condensed chunky fresh brewed organic CEp-H9gshRk-01328-00354410-00354548 and soup on the go CEp-H9gshRk-01329-00354549-00354854 this approach is seen as favorable as it CEp-H9gshRk-01330-00354855-00355076 can result in a lower promotion costs CEp-H9gshRk-01331-00355077-00355301 and advertising due to the same name CEp-H9gshRk-01332-00355302-00355541 being used on all products therefore CEp-H9gshRk-01333-00355542-00355777 increasing the level of brand awareness CEp-H9gshRk-01334-00355778-00356087 although line extension has potential CEp-H9gshRk-01335-00356088-00356273 negative outcomes with one being that CEp-H9gshRk-01336-00356274-00356497 other items in the company's line may be CEp-H9gshRk-01337-00356498-00356732 disadvantaged because of the sale of the CEp-H9gshRk-01338-00356733-00357047 extension line extensions work at their CEp-H9gshRk-01339-00357048-00357248 best when they deliver an increase in CEp-H9gshRk-01340-00357249-00357479 company revenue by enticing new buyers CEp-H9gshRk-01341-00357480-00357818 or by removing sales from competitors CEp-H9gshRk-01342-00357819-00358049 you CEp-H9gshRk-01343-00358050-00358200 you CEp-H9gshRk-01344-00358201-00358516 topic sub branding CEp-H9gshRk-01345-00358517-00358692 you CEp-H9gshRk-01346-00358693-00358914 sub branding is used by certain CEp-H9gshRk-01347-00358915-00359201 multi-product branding companies sub CEp-H9gshRk-01348-00359202-00359435 branding merges a corporate family or CEp-H9gshRk-01349-00359436-00359646 umbrella brand with the introduction of CEp-H9gshRk-01350-00359647-00359831 a new brand in order to differentiate CEp-H9gshRk-01351-00359832-00360072 part of a product line from others in CEp-H9gshRk-01352-00360073-00360342 the whole brand system sub branding CEp-H9gshRk-01353-00360343-00360567 assists to articulate and construct CEp-H9gshRk-01354-00360568-00360801 offerings it can alter a brand's CEp-H9gshRk-01355-00360802-00361019 identity as sub branding can modify CEp-H9gshRk-01356-00361020-00361279 associations of the parent brand CEp-H9gshRk-01357-00361280-00361559 examples of successful sub branding can CEp-H9gshRk-01358-00361560-00361751 be seen through Gatorade in Porsche CEp-H9gshRk-01359-00361752-00362057 Gatorade a manufacturer of sport themed CEp-H9gshRk-01360-00362058-00362262 food and beverages effectively CEp-H9gshRk-01361-00362263-00362541 introduced Gatorade G to a low-calorie CEp-H9gshRk-01362-00362542-00362906 line of Gatorade drinks likewise Porsche CEp-H9gshRk-01363-00362907-00363195 a specialized automobile manufacturer CEp-H9gshRk-01364-00363196-00363444 successfully markets its lower end line CEp-H9gshRk-01365-00363445-00363672 Porsche Boxter and higher end line CEp-H9gshRk-01366-00363673-00364107 Porsche Carrera CEp-H9gshRk-01367-00364108-00364256 you CEp-H9gshRk-01368-00364257-00364784 topic brand extension CEp-H9gshRk-01369-00364785-00365024 brand extension as the system of CEp-H9gshRk-01370-00365025-00365228 employing a current brand name to enter CEp-H9gshRk-01371-00365229-00365534 a different product class having a CEp-H9gshRk-01372-00365535-00365765 strong brand equity allows for brand CEp-H9gshRk-01373-00365766-00366074 extension nevertheless brand extension CEp-H9gshRk-01374-00366075-00366332 has its disadvantages there is a risk CEp-H9gshRk-01375-00366333-00366563 that too many uses for one brand name CEp-H9gshRk-01376-00366564-00366797 can over saturate the market resulting CEp-H9gshRk-01377-00366798-00366959 in a blurred and weak brand for CEp-H9gshRk-01378-00366960-00367301 consumers examples of brand extension CEp-H9gshRk-01379-00367302-00367499 can be seen through kimberly clark and CEp-H9gshRk-01380-00367500-00367817 honda kimberly clark is a corporation CEp-H9gshRk-01381-00367818-00368054 that produces personal and health care CEp-H9gshRk-01382-00368055-00368270 products being able to extend the CEp-H9gshRk-01383-00368271-00368489 Huggies brand name across a full line of CEp-H9gshRk-01384-00368490-00368819 toiletries for toddlers and babies the CEp-H9gshRk-01385-00368820-00369071 success of this brand extension strategy CEp-H9gshRk-01386-00369072-00369329 as a parent in the 500 million dollars CEp-H9gshRk-01387-00369330-00369607 in annual sales generated globally CEp-H9gshRk-01388-00369608-00369893 similarly Honda using their reputable CEp-H9gshRk-01389-00369894-00370115 name for automobiles has spread to other CEp-H9gshRk-01390-00370116-00370355 products such as motorcycles power CEp-H9gshRk-01391-00370356-00370673 equipment engines robots aircraft and CEp-H9gshRk-01392-00370674-00371053 bikes CEp-H9gshRk-01393-00371054-00371203 you CEp-H9gshRk-01394-00371204-00371712 topic co-branding CEp-H9gshRk-01395-00371713-00371979 Co branding is a variation of brand CEp-H9gshRk-01396-00371980-00372231 extension it is where a single product CEp-H9gshRk-01397-00372232-00372426 is created from the combining of two CEp-H9gshRk-01398-00372427-00372731 brand names of two manufacturers CEp-H9gshRk-01399-00372732-00372981 co-branding has its advantages as it CEp-H9gshRk-01400-00372982-00373236 lets firms enter new product classes and CEp-H9gshRk-01401-00373237-00373461 exploit a recognized brand name in that CEp-H9gshRk-01402-00373462-00373785 product class an example of a co CEp-H9gshRk-01403-00373786-00374016 branding success as Whitaker's working CEp-H9gshRk-01404-00374017-00374250 with Louis Road Creamery to create a co CEp-H9gshRk-01405-00374251-00374460 branded beverage called Louis Road CEp-H9gshRk-01406-00374461-00374690 Creamery and Whitaker's chocolate milk CEp-H9gshRk-01407-00374691-00375003 this product was a huge success in the CEp-H9gshRk-01408-00375004-00375381 New Zealand market with it going viral CEp-H9gshRk-01409-00375382-00375673 topic multi branding strategy multi CEp-H9gshRk-01410-00375674-00375877 branding strategy as when a company CEp-H9gshRk-01411-00375878-00376125 gives each product a distinct name CEp-H9gshRk-01412-00376126-00376360 multiband een is best used as an CEp-H9gshRk-01413-00376361-00376570 approach when each brand and intended CEp-H9gshRk-01414-00376571-00376861 for a different market segment multi CEp-H9gshRk-01415-00376862-00377056 branding is used in an assortment of CEp-H9gshRk-01416-00377057-00377269 ways with selected companies grouping CEp-H9gshRk-01417-00377270-00377452 their brands based on price quality CEp-H9gshRk-01418-00377453-00377827 segments Procter & Gamble P&G a CEp-H9gshRk-01419-00377828-00378082 multinational consumer goods company CEp-H9gshRk-01420-00378083-00378379 that offers over 100 brands each suited CEp-H9gshRk-01421-00378380-00378643 for different consumer needs for CEp-H9gshRk-01422-00378644-00378856 instance head and shoulders that helps CEp-H9gshRk-01423-00378857-00379087 consumers relieve dandruff in the form CEp-H9gshRk-01424-00379088-00379339 of a shampoo oral-b which offers CEp-H9gshRk-01425-00379340-00379597 interdental products Vicks which offers CEp-H9gshRk-01426-00379598-00379843 cough and cold products and downy which CEp-H9gshRk-01427-00379844-00380100 offers dryer sheets and fabric softeners CEp-H9gshRk-01428-00380101-00380422 other examples include coca-cola CEp-H9gshRk-01429-00380423-00380737 Nestle a Kellogg's and Mars this CEp-H9gshRk-01430-00380738-00380956 approach usually results in higher CEp-H9gshRk-01431-00380957-00381256 promotion costs and advertising this is CEp-H9gshRk-01432-00381257-00381448 due to the company being required to CEp-H9gshRk-01433-00381449-00381691 generate awareness among consumers and CEp-H9gshRk-01434-00381692-00381880 retailers for each new brand name CEp-H9gshRk-01435-00381881-00382054 without the benefit of any previous CEp-H9gshRk-01436-00382055-00382411 impressions multiband Eames strategy has CEp-H9gshRk-01437-00382412-00382696 many advantages there is no risk that a CEp-H9gshRk-01438-00382697-00382873 product failure will affect other CEp-H9gshRk-01439-00382874-00383086 products in the line as each brand is CEp-H9gshRk-01440-00383087-00383377 unique to each market segment although CEp-H9gshRk-01441-00383378-00383626 certain large multiband companies have CEp-H9gshRk-01442-00383627-00383836 come across that the cost and difficulty CEp-H9gshRk-01443-00383837-00384019 of implementing a multi branding CEp-H9gshRk-01444-00384020-00384352 strategy can overshadow the benefits for CEp-H9gshRk-01445-00384353-00384553 example Unilever the world's CEp-H9gshRk-01446-00384554-00384790 third-largest multi-nation consumer CEp-H9gshRk-01447-00384791-00385009 goods company recently streamlined its CEp-H9gshRk-01448-00385010-00385267 brands from over 400 brands to center CEp-H9gshRk-01449-00385268-00385495 their attention unto 14 brands with CEp-H9gshRk-01450-00385496-00385846 sales of over 1 billion euros Unilever CEp-H9gshRk-01451-00385847-00386029 accomplished this through product CEp-H9gshRk-01452-00386030-00386212 deletion and sales to other companies CEp-H9gshRk-01453-00386213-00386509 other multi brand companies introduced CEp-H9gshRk-01454-00386510-00386728 new product brands as a protective CEp-H9gshRk-01455-00386729-00386959 measure to respond to competition called CEp-H9gshRk-01456-00386960-00387255 fighting brands or fighter brands CEp-H9gshRk-01457-00387256-00387488 you CEp-H9gshRk-01458-00387489-00387638 you CEp-H9gshRk-01459-00387639-00388154 topic fighting brands CEp-H9gshRk-01460-00388155-00388409 the main purpose of fighting brands is CEp-H9gshRk-01461-00388410-00388658 to challenge competitor brands for CEp-H9gshRk-01462-00388659-00388961 example Qantas Australia's largest flag CEp-H9gshRk-01463-00388962-00389222 carrier airline introduced jet star to CEp-H9gshRk-01464-00389223-00389420 go head-to-head against the low-cost CEp-H9gshRk-01465-00389421-00389501 carrier CEp-H9gshRk-01466-00389502-00389699 Virgin Australia formerly known as CEp-H9gshRk-01467-00389700-00390053 virgin blue jet star is an Australian CEp-H9gshRk-01468-00390054-00390263 low-cost airline for budget-conscious CEp-H9gshRk-01469-00390264-00390524 travellers but it receives many negative CEp-H9gshRk-01470-00390525-00390833 reviews due to this the launching of jet CEp-H9gshRk-01471-00390834-00391064 star allowed Qantas to rival Virgin CEp-H9gshRk-01472-00391065-00391268 Australia without the criticism being CEp-H9gshRk-01473-00391269-00391484 affiliated with Qantas because of the CEp-H9gshRk-01474-00391485-00391697 distinct brand name CEp-H9gshRk-01475-00391698-00392100 you CEp-H9gshRk-01476-00392101-00392730 topic private branding strategy CEp-H9gshRk-01477-00392731-00393015 private branding also known as reseller CEp-H9gshRk-01478-00393016-00393297 branding private labeling store brands CEp-H9gshRk-01479-00393298-00393492 or own brands have increased in CEp-H9gshRk-01480-00393493-00393804 popularity private branding is when a CEp-H9gshRk-01481-00393805-00394062 company manufactures products but it is CEp-H9gshRk-01482-00394063-00394227 sold under the brand name of a CEp-H9gshRk-01483-00394228-00394566 wholesaler or retailer private branding CEp-H9gshRk-01484-00394567-00394809 is popular because it typically produces CEp-H9gshRk-01485-00394810-00395031 high profits for manufacturers and CEp-H9gshRk-01486-00395032-00395343 resellers the pricing of private brand CEp-H9gshRk-01487-00395344-00395589 product are usually cheaper compared to CEp-H9gshRk-01488-00395590-00395898 competing name brands consumers are CEp-H9gshRk-01489-00395899-00396126 commonly deterred by these prices as it CEp-H9gshRk-01490-00396127-00396357 sets a perception of lower quality and CEp-H9gshRk-01491-00396358-00396576 standard but these views are shifting in CEp-H9gshRk-01492-00396577-00396672 Australia CEp-H9gshRk-01493-00396673-00396882 they're leaving supermarket chains both CEp-H9gshRk-01494-00396883-00397122 Woolworths and Coles are saturated with CEp-H9gshRk-01495-00397123-00397437 store brands or private labels for CEp-H9gshRk-01496-00397438-00397704 example in the United States paragon CEp-H9gshRk-01497-00397705-00397941 trade brands Ralcorp Holdings and CEp-H9gshRk-01498-00397942-00398208 rayovac are major suppliers of diapers CEp-H9gshRk-01499-00398209-00398454 grocery products and private label CEp-H9gshRk-01500-00398455-00398738 alkaline batteries correspondingly CEp-H9gshRk-01501-00398739-00399093 Costco Walmart RadioShack Sears and CEp-H9gshRk-01502-00399094-00399300 Kroger are large retailers that have CEp-H9gshRk-01503-00399301-00399473 their own brand names CEp-H9gshRk-01504-00399474-00399798 similarly Macy's a mid-range chain of CEp-H9gshRk-01505-00399799-00400002 department stores offers a wide CEp-H9gshRk-01506-00400003-00400275 catalogue of private brands exclusive to CEp-H9gshRk-01507-00400276-00400494 their stores from brands such as first CEp-H9gshRk-01508-00400495-00400725 impressions which supply newborn and CEp-H9gshRk-01509-00400726-00400962 infant clothing Hotel Collection which CEp-H9gshRk-01510-00400963-00401214 supply luxury linens and mattresses and CEp-H9gshRk-01511-00401215-00401433 Tasso Alba which supply European CEp-H9gshRk-01512-00401434-00401727 inspired menswear they use private CEp-H9gshRk-01513-00401728-00401967 branding strategy to specifically target CEp-H9gshRk-01514-00401968-00402560 consumer markets CEp-H9gshRk-01515-00402561-00403176 topic mixed branding strategy CEp-H9gshRk-01516-00403177-00403452 mixed branding strategy as we're a firm CEp-H9gshRk-01517-00403453-00403692 markets products under its own names and CEp-H9gshRk-01518-00403693-00403890 that of a reseller because the segment CEp-H9gshRk-01519-00403891-00404097 attracted to the reseller is different CEp-H9gshRk-01520-00404098-00404391 from its own market for example CEp-H9gshRk-01521-00404392-00404642 Elizabeth Arden Inc a major American CEp-H9gshRk-01522-00404643-00404913 cosmetics and fragrance company uses CEp-H9gshRk-01523-00404914-00405213 mixed branding strategy the company CEp-H9gshRk-01524-00405214-00405429 sells its Elizabeth Arden brand through CEp-H9gshRk-01525-00405430-00405633 department stores in line of skincare CEp-H9gshRk-01526-00405634-00405960 products at Walmart with the skin simple CEp-H9gshRk-01527-00405961-00406290 brand name companies such as Whirlpool CEp-H9gshRk-01528-00406291-00406560 Del Monte and dial produce private CEp-H9gshRk-01529-00406561-00406821 brands of home appliances pet foods and CEp-H9gshRk-01530-00406822-00407178 soap correspondingly other examples of CEp-H9gshRk-01531-00407179-00407433 mixed branding strategy include Michelin CEp-H9gshRk-01532-00407434-00407739 Epson Microsoft Gillette and Toyota CEp-H9gshRk-01533-00407740-00407927 Michelin one of the largest tire CEp-H9gshRk-01534-00407928-00408210 manufacturers allowed Sears an American CEp-H9gshRk-01535-00408211-00408423 retail chain to place their brand name CEp-H9gshRk-01536-00408424-00408767 on the tires Microsoft a multinational CEp-H9gshRk-01537-00408768-00409065 technology company is seriously regarded CEp-H9gshRk-01538-00409066-00409296 as a corporate technology brand but it CEp-H9gshRk-01539-00409297-00409485 sells its versatile home entertainment CEp-H9gshRk-01540-00409486-00409728 hub under the brand Xbox to better align CEp-H9gshRk-01541-00409729-00410062 with the new and crazy identity Gillette CEp-H9gshRk-01542-00410063-00410262 catered to females with Gillette for CEp-H9gshRk-01543-00410263-00410449 women which has now become known as CEp-H9gshRk-01544-00410450-00410770 Venus the launch of Venus was conducted CEp-H9gshRk-01545-00410771-00410989 in order to fulfill the feminine market CEp-H9gshRk-01546-00410989-00411216 of the previously dominating masculine CEp-H9gshRk-01547-00411217-00411359 razor industry CEp-H9gshRk-01548-00411360-00411633 similarly Toyota an automobile CEp-H9gshRk-01549-00411634-00411916 manufacturer used mixed branding in the CEp-H9gshRk-01550-00411917-00412227 US Toyota was regarded as a valuable car CEp-H9gshRk-01551-00412228-00412516 brand being economical family orientated CEp-H9gshRk-01552-00412517-00412734 and known as a vehicle that rarely broke CEp-H9gshRk-01553-00412735-00413047 down but Toyota sought out to fulfill a CEp-H9gshRk-01554-00413047-00413130 higher-end CEp-H9gshRk-01555-00413131-00413349 expensive market segment thus they CEp-H9gshRk-01556-00413350-00413577 created Lexus the luxury vehicle CEp-H9gshRk-01557-00413578-00414060 division of premium cars topic attitude CEp-H9gshRk-01558-00414061-00414300 branding and iconic brands attitude CEp-H9gshRk-01559-00414301-00414520 branding is the choice to represent a CEp-H9gshRk-01560-00414521-00414750 larger feeling which is not necessarily CEp-H9gshRk-01561-00414751-00414916 connected with the product or CEp-H9gshRk-01562-00414917-00415133 consumption of the product at all CEp-H9gshRk-01563-00415134-00415407 Marketing labelled as attitude branding CEp-H9gshRk-01564-00415408-00415674 include that of Nike Starbucks the body CEp-H9gshRk-01565-00415675-00416100 shop Safeway and Apple Inc in the 1999 CEp-H9gshRk-01566-00416101-00416389 book no logo Naomi Klein describes CEp-H9gshRk-01567-00416389-00416557 attitude branding as a CEp-H9gshRk-01568-00416558-00416845 his strategy Schaefer and Cole wine CEp-H9gshRk-01569-00416846-00417112 analyzed brands such as Apple Ben and CEp-H9gshRk-01570-00417113-00417318 Jerry's are Chanelle describing them as CEp-H9gshRk-01571-00417320-00417553 uber brands brands that are able to gain CEp-H9gshRk-01572-00417554-00417799 and retain meaning beyond the material a CEp-H9gshRk-01573-00417800-00418042 great brand raises the bar it adds a CEp-H9gshRk-01574-00418043-00418209 greater sense of purpose to the CEp-H9gshRk-01575-00418210-00418426 experience whether it's the challenge to CEp-H9gshRk-01576-00418427-00418642 do your best in sports and fitness or CEp-H9gshRk-01577-00418643-00418828 the affirmation that the cup of coffee CEp-H9gshRk-01578-00418829-00419128 you're drinking really matters Howard CEp-H9gshRk-01579-00419129-00419418 Schultz president CEO and chairman of CEp-H9gshRk-01580-00419420-00419677 Starbucks iconic brands are defined as CEp-H9gshRk-01581-00419678-00419863 having aspects that contribute to CEp-H9gshRk-01582-00419864-00420109 consumers self-expression and personal CEp-H9gshRk-01583-00420110-00420406 identity brands whose value to consumers CEp-H9gshRk-01584-00420407-00420688 comes primarily from having identity CEp-H9gshRk-01585-00420689-00420947 value are said to be identity brands CEp-H9gshRk-01586-00420949-00421234 some of these brands have such a strong CEp-H9gshRk-01587-00421235-00421435 identity that they become more or less CEp-H9gshRk-01588-00421435-00421722 cultural icons which makes them iconic CEp-H9gshRk-01589-00421724-00422093 brands examples are Apple Nike and CEp-H9gshRk-01590-00422095-00422383 harley-davidson many iconic brands CEp-H9gshRk-01591-00422384-00422629 include almost ritual like behavior in CEp-H9gshRk-01592-00422630-00422854 purchasing or consuming the products CEp-H9gshRk-01593-00422855-00423157 there are four key elements to creating CEp-H9gshRk-01594-00423158-00423487 iconic brands holt 2004 necessary CEp-H9gshRk-01595-00423488-00423676 conditions the performance of the CEp-H9gshRk-01596-00423677-00423880 product must at least be acceptable CEp-H9gshRk-01597-00423881-00424087 preferably with a reputation of having CEp-H9gshRk-01598-00424088-00424360 good quality myth-making CEp-H9gshRk-01599-00424360-00424603 a meaningful story telling fabricated by CEp-H9gshRk-01600-00424604-00424882 cultural insiders these must be seen as CEp-H9gshRk-01601-00424883-00425134 legitimate and respected by consumers CEp-H9gshRk-01602-00425135-00425437 for stories to be accepted cultural CEp-H9gshRk-01603-00425438-00425656 contradictions some kind of mismatch CEp-H9gshRk-01604-00425657-00425929 between prevailing ideology and emergent CEp-H9gshRk-01605-00425930-00426241 undercurrents in society in other words CEp-H9gshRk-01606-00426242-00426468 a difference with the way consumers are CEp-H9gshRk-01607-00426470-00426735 and how they wish they were the cultural CEp-H9gshRk-01608-00426737-00426970 brand management process actively CEp-H9gshRk-01609-00426971-00427204 engaging in the myth-making process in CEp-H9gshRk-01610-00427205-00427408 making sure the brand maintains its CEp-H9gshRk-01611-00427409-00427647 position as an icon Schaffer and Cole CEp-H9gshRk-01612-00427649-00427843 Wine proposed the following uber CEp-H9gshRk-01613-00427843-00428125 branding principles they derived them CEp-H9gshRk-01614-00428126-00428380 from studying successful modern prestige CEp-H9gshRk-01615-00428381-00428605 brands and what elevates them above mask CEp-H9gshRk-01616-00428606-00428854 competitors and Beyond considerations of CEp-H9gshRk-01617-00428855-00429093 performance and price alone in the minds CEp-H9gshRk-01618-00429095-00429367 of consumers mission incomparable having CEp-H9gshRk-01619-00429368-00429583 a differentiated and meaningful brand CEp-H9gshRk-01620-00429584-00429810 purpose beyond making money setting CEp-H9gshRk-01621-00429812-00429956 rules that follow this CEp-H9gshRk-01622-00429957-00430160 purpose even when it violates the mass CEp-H9gshRk-01623-00430160-00430403 marketing mantra of consumer as always CEp-H9gshRk-01624-00430404-00430709 boss right longing versus belonging CEp-H9gshRk-01625-00430710-00430931 playing with the opposing desires of CEp-H9gshRk-01626-00430932-00431150 people for inclusion on the one hand and CEp-H9gshRk-01627-00431151-00431397 exclusivity on the other CEp-H9gshRk-01628-00431398-00431767 unhhhh selling first and foremost CEp-H9gshRk-01629-00431768-00431960 seeking to seduce through pride and CEp-H9gshRk-01630-00431960-00432164 provocation rather than to sell through CEp-H9gshRk-01631-00432164-00432477 arguments from myth to meaning CEp-H9gshRk-01632-00432478-00432712 leveraging the power of myth uber CEp-H9gshRk-01633-00432713-00432940 stories that have fascinated and guided CEp-H9gshRk-01634-00432941-00433102 humans forever CEp-H9gshRk-01635-00433103-00433460 behold making product and associated CEp-H9gshRk-01636-00433460-00433708 brand rituals reflect the essence of the CEp-H9gshRk-01637-00433709-00433975 brand mission and myth making it the CEp-H9gshRk-01638-00433976-00434173 center of attention while keeping it CEp-H9gshRk-01639-00434174-00434462 fresh living the dream CEp-H9gshRk-01640-00434463-00434650 living the brand mission as an CEp-H9gshRk-01641-00434651-00434817 organization and through its actions CEp-H9gshRk-01642-00434818-00435094 thus radiating the brand myth from the CEp-H9gshRk-01643-00435095-00435314 inside out consistently and through all CEp-H9gshRk-01644-00435314-00435706 brand manifestations for nothing is as CEp-H9gshRk-01645-00435707-00436135 volatile than a dream growth without end CEp-H9gshRk-01646-00436135-00436387 avoiding to be perceived as omnipresent CEp-H9gshRk-01647-00436388-00436570 diluting brand appeal CEp-H9gshRk-01648-00436571-00436819 instead growing with gravitas by CEp-H9gshRk-01649-00436820-00437108 leveraging scarcity high prices sideways CEp-H9gshRk-01650-00437109-00437784 expansion and other means CEp-H9gshRk-01651-00437785-00438591 topic no brand branding recently a CEp-H9gshRk-01652-00438592-00438804 number of companies have successfully CEp-H9gshRk-01653-00438805-00439191 pursued no brand strategies by creating CEp-H9gshRk-01654-00439192-00439422 packaging that imitates generic brand CEp-H9gshRk-01655-00439422-00439737 simplicity examples include the Japanese CEp-H9gshRk-01656-00439738-00440067 company Muji which means no label in CEp-H9gshRk-01657-00440068-00440382 English from Wu Yin Liang pen Muji CEp-H9gshRk-01658-00440383-00440712 Russia ryeowon literally no brand CEp-H9gshRk-01659-00440713-00441047 quality goods and the Florida Company no CEp-H9gshRk-01660-00441049-00441264 ads sunscreen although there is a CEp-H9gshRk-01661-00441264-00441537 distinct Muji brand Muji products are CEp-H9gshRk-01662-00441538-00441876 not branded this no brand strategy means CEp-H9gshRk-01663-00441877-00442125 that little is spent on advertisement or CEp-H9gshRk-01664-00442126-00442383 classical marketing and Muji success is CEp-H9gshRk-01665-00442384-00442614 attributed to the word-of-mouth a simple CEp-H9gshRk-01666-00442614-00442830 shopping experience in the anti brand CEp-H9gshRk-01667-00442831-00442966 movement CEp-H9gshRk-01668-00442967-00443303 no brand branding may be construed as a CEp-H9gshRk-01669-00443304-00443516 type of branding as the product is made CEp-H9gshRk-01670-00443517-00443716 conspicuous through the absence of a CEp-H9gshRk-01671-00443717-00444026 brand name tapa amarilla CEp-H9gshRk-01672-00444027-00444443 or yellow cap in Venezuela during the CEp-H9gshRk-01673-00444443-00444718 1980s as another good example of no CEp-H9gshRk-01674-00444719-00444841 brand strategy CEp-H9gshRk-01675-00444842-00445141 it was simply recognized by the color of CEp-H9gshRk-01676-00445142-00445325 the cap of this cleaning products CEp-H9gshRk-01677-00445326-00445475 company CEp-H9gshRk-01678-00445476-00445880 you CEp-H9gshRk-01679-00445881-00446437 topic derived brands CEp-H9gshRk-01680-00446438-00446689 in this case the supplier of a key CEp-H9gshRk-01681-00446690-00446909 component used by a number of suppliers CEp-H9gshRk-01682-00446910-00447155 of the end product may wish to guarantee CEp-H9gshRk-01683-00447156-00447335 its own position by promoting that CEp-H9gshRk-01684-00447335-00447543 component as a brand in its own right CEp-H9gshRk-01685-00447544-00447860 the most frequently quoted example as CEp-H9gshRk-01686-00447860-00448130 Intel which positions itself in the PC CEp-H9gshRk-01687-00448131-00448414 market with the slogan and sticker Intel CEp-H9gshRk-01688-00448415-00448916 Inside Topic brand extension and brand CEp-H9gshRk-01689-00448917-00449177 dilution the existing strong brand name CEp-H9gshRk-01690-00449178-00449395 can be used as a vehicle for new or CEp-H9gshRk-01691-00449396-00449639 modified products for example many CEp-H9gshRk-01692-00449639-00449885 fashion and designer companies extended CEp-H9gshRk-01693-00449885-00450112 brands into fragrances shoes and CEp-H9gshRk-01694-00450113-00450397 accessories home textile home decor CEp-H9gshRk-01695-00450398-00450760 luggage sunglasses furniture hotels etc CEp-H9gshRk-01696-00450761-00451049 Mars extended its brand to ice-cream CEp-H9gshRk-01697-00451050-00451256 caterpillar to shoes and watches CEp-H9gshRk-01698-00451257-00451493 Michelin to a restaurant guide Adidas CEp-H9gshRk-01699-00451493-00451808 and Puma to personal hygiene Dunlop CEp-H9gshRk-01700-00451809-00452041 extended its brand from tires to other CEp-H9gshRk-01701-00452042-00452306 rubber products such as shoes golf balls CEp-H9gshRk-01702-00452307-00452672 tennis rackets and adhesives frequently CEp-H9gshRk-01703-00452672-00452858 the product is no different from what CEp-H9gshRk-01704-00452859-00453064 else is on the market except a brand CEp-H9gshRk-01705-00453065-00453410 name marking brand is product identity CEp-H9gshRk-01706-00453410-00453616 there is a difference between brand CEp-H9gshRk-01707-00453617-00453881 extension and line extension a line CEp-H9gshRk-01708-00453882-00454103 extension is when a current brand name CEp-H9gshRk-01709-00454104-00454339 is used to enter a new market segment in CEp-H9gshRk-01710-00454340-00454553 the existing product class with new CEp-H9gshRk-01711-00454554-00454874 varieties or flavors or sizes when CEp-H9gshRk-01712-00454875-00455153 coca-cola launched Diet Coke and Cherry CEp-H9gshRk-01713-00455154-00455212 Coke CEp-H9gshRk-01714-00455213-00455357 they stayed within the originating CEp-H9gshRk-01715-00455358-00455578 product category non-alcoholic CEp-H9gshRk-01716-00455579-00455945 carbonated beverages Procter & Gamble CEp-H9gshRk-01717-00455946-00456224 P&G did likewise extending its strong CEp-H9gshRk-01718-00456225-00456428 lines such as fairy soap into CEp-H9gshRk-01719-00456429-00456662 neighboring products fairy liquid and CEp-H9gshRk-01720-00456663-00456885 fairy automatic within the same category CEp-H9gshRk-01721-00456886-00457222 dishwashing detergent the risk of CEp-H9gshRk-01722-00457223-00457457 overextension as brand dilution where CEp-H9gshRk-01723-00457458-00457709 the brand loses its brand associations CEp-H9gshRk-01724-00457710-00457952 with a market segment product area or CEp-H9gshRk-01725-00457953-00458237 quality price or cachet CEp-H9gshRk-01726-00458238-00458641 you CEp-H9gshRk-01727-00458642-00459250 topic social media brands CEp-H9gshRk-01728-00459251-00459526 in the better mousetrap brand invention CEp-H9gshRk-01729-00459527-00459838 in a media democracy 2012 author and CEp-H9gshRk-01730-00459839-00460099 brand strategist Simon Pont posits that CEp-H9gshRk-01731-00460100-00460318 social media brands may be the most CEp-H9gshRk-01732-00460318-00460516 evolved version of the brand form CEp-H9gshRk-01733-00460517-00460717 because they focused not on themselves CEp-H9gshRk-01734-00460718-00461068 but on their users in so doing social CEp-H9gshRk-01735-00461068-00461254 media brands are arguably more CEp-H9gshRk-01736-00461255-00461452 charismatic and that consumers are CEp-H9gshRk-01737-00461453-00461629 compelled to spend time with them CEp-H9gshRk-01738-00461630-00461835 because the time spent is in the meeting CEp-H9gshRk-01739-00461837-00462076 of fundamental human drivers related to CEp-H9gshRk-01740-00462077-00462372 belonging and individualism we wear our CEp-H9gshRk-01741-00462374-00462604 physical brands like badges to help CEp-H9gshRk-01742-00462605-00462847 define us but we use our digital brands CEp-H9gshRk-01743-00462847-00463132 to help express who we are they allow us CEp-H9gshRk-01744-00463133-00463321 to be to hold a mirror up to ourselves CEp-H9gshRk-01745-00463322-00463797 and it is clear we like what we see CEp-H9gshRk-01746-00463797-00464134 topic multi brands alternatively in a CEp-H9gshRk-01747-00464135-00464341 market that is fragmented amongst a CEp-H9gshRk-01748-00464342-00464563 number of brands a supplier can choose CEp-H9gshRk-01749-00464564-00464764 deliberately to launch totally new CEp-H9gshRk-01750-00464764-00465001 brands in apparent competition with its CEp-H9gshRk-01751-00465002-00465250 own existing strong brand and often with CEp-H9gshRk-01752-00465251-00465526 identical product characteristics simply CEp-H9gshRk-01753-00465527-00465685 to soak up some of the share of the CEp-H9gshRk-01754-00465685-00465874 market which will in any case go to CEp-H9gshRk-01755-00465875-00466177 minor brands the rationale is that CEp-H9gshRk-01756-00466178-00466420 having three out of 12 brands in such a CEp-H9gshRk-01757-00466421-00466651 market will give a greater overall share CEp-H9gshRk-01758-00466652-00466891 than having 1 out of 10 even if much of CEp-H9gshRk-01759-00466892-00467107 the share of these new brands is taken CEp-H9gshRk-01760-00467108-00467368 from the existing one in its most CEp-H9gshRk-01761-00467368-00467605 extreme manifestation a supplier CEp-H9gshRk-01762-00467606-00467806 pioneering a new market which it CEp-H9gshRk-01763-00467807-00468039 believes will be particularly attractive CEp-H9gshRk-01764-00468041-00468210 may choose immediately to launch a CEp-H9gshRk-01765-00468212-00468421 second brand in competition with its CEp-H9gshRk-01766-00468422-00468618 first in order to preempt others CEp-H9gshRk-01767-00468620-00468907 entering the market this strategy is CEp-H9gshRk-01768-00468908-00469191 widely known as multi brand strategy CEp-H9gshRk-01769-00469192-00469468 individual brand names naturally allow CEp-H9gshRk-01770-00469468-00469681 greater flexibility by permitting a CEp-H9gshRk-01771-00469682-00469876 variety of different products of CEp-H9gshRk-01772-00469877-00470080 differing quality to be sold without CEp-H9gshRk-01773-00470081-00470308 confusing the consumers perception of CEp-H9gshRk-01774-00470309-00470493 what business the company is in or CEp-H9gshRk-01775-00470495-00470833 diluting higher quality products Procter CEp-H9gshRk-01776-00470834-00471052 & Gamble as a leading exponent of this CEp-H9gshRk-01777-00471053-00471277 approach to branding running as many as CEp-H9gshRk-01778-00471278-00471526 10 detergent brands in the US market CEp-H9gshRk-01779-00471527-00471832 this also increases the total number of CEp-H9gshRk-01780-00471833-00472054 facings it receives on supermarket CEp-H9gshRk-01781-00472055-00472432 shelves Sara Lee on the other hand uses CEp-H9gshRk-01782-00472433-00472627 the approach to keep the very diff CEp-H9gshRk-01783-00472628-00472839 parts of the business separate from Sara CEp-H9gshRk-01784-00472841-00473080 Lee cakes through Kiwi polishes two legs CEp-H9gshRk-01785-00473081-00473395 pantyhose in the hotel business CEp-H9gshRk-01786-00473396-00473635 Marriott uses the name Fairfield Inns CEp-H9gshRk-01787-00473635-00473872 for its budget chain and choice hotels CEp-H9gshRk-01788-00473872-00474192 uses roadway for its own cheaper hotels CEp-H9gshRk-01789-00474193-00474427 cannibalization as a particular CEp-H9gshRk-01790-00474428-00474664 challenge with a multi brand strategy CEp-H9gshRk-01791-00474664-00474874 approach in which the new brand takes CEp-H9gshRk-01792-00474875-00475089 business away from an established one CEp-H9gshRk-01793-00475091-00475414 which the organization also owns this CEp-H9gshRk-01794-00475414-00475672 may be acceptable indeed to be expected CEp-H9gshRk-01795-00475672-00475905 if there is a net gain overall CEp-H9gshRk-01796-00475906-00476164 alternatively it may be the price the CEp-H9gshRk-01797-00476164-00476362 organization is willing to pay for CEp-H9gshRk-01798-00476363-00476563 shifting its position in the market the CEp-H9gshRk-01799-00476564-00476767 new product being one stage in this CEp-H9gshRk-01800-00476768-00477253 process topic private labels private CEp-H9gshRk-01801-00477254-00477520 label brands also called own brands or CEp-H9gshRk-01802-00477521-00477843 store brands have become popular where CEp-H9gshRk-01803-00477845-00478045 the retailer has a particularly strong CEp-H9gshRk-01804-00478046-00478351 identity such as Marks & Spencer in the CEp-H9gshRk-01805-00478352-00478642 UK clothing sector this own brand may be CEp-H9gshRk-01806-00478643-00478831 able to compete against even the CEp-H9gshRk-01807-00478832-00479014 strongest brand leaders and may CEp-H9gshRk-01808-00479014-00479214 outperform those products that are not CEp-H9gshRk-01809-00479216-00479506 otherwise strongly branded designer CEp-H9gshRk-01810-00479507-00479716 private labels a relatively recent CEp-H9gshRk-01811-00479717-00479922 innovation in retailing is the CEp-H9gshRk-01812-00479924-00480192 introduction of designer private labels CEp-H9gshRk-01813-00480193-00480463 designer private labels involve a CEp-H9gshRk-01814-00480464-00480643 collaborative contract between a CEp-H9gshRk-01815-00480643-00480832 well-known fashion designer and a CEp-H9gshRk-01816-00480833-00481141 retailer both retailer and designer CEp-H9gshRk-01817-00481142-00481393 collaborate to design goods with popular CEp-H9gshRk-01818-00481393-00481614 appeal pitched at price points that fit CEp-H9gshRk-01819-00481616-00481930 the consumers budget for retail outlets CEp-H9gshRk-01820-00481931-00482167 these types of collaborations give them CEp-H9gshRk-01821-00482168-00482397 greater control over the design process CEp-H9gshRk-01822-00482399-00482641 as well as access to exclusive store CEp-H9gshRk-01823-00482642-00482863 brands that can potentially drive store CEp-H9gshRk-01824-00482864-00483208 traffic in Australia for example the CEp-H9gshRk-01825-00483209-00483466 department store Maya now offers a range CEp-H9gshRk-01826-00483467-00483714 of exclusive designer private labels CEp-H9gshRk-01827-00483716-00483991 including Jason Brunson Karen Walker CEp-H9gshRk-01828-00483992-00484300 Leona Edmiston Wayne Cooper Fleur wood CEp-H9gshRk-01829-00484301-00484624 and Elle for Lisa Howe another upmarket CEp-H9gshRk-01830-00484625-00484903 department store David Jones currently CEp-H9gshRk-01831-00484904-00485097 offers Collette for leading Australian CEp-H9gshRk-01832-00485099-00485320 designer Collette Dinnigan and has CEp-H9gshRk-01833-00485321-00485512 recently announced its intention to CEp-H9gshRk-01834-00485513-00485743 extend the number of exclusive designer CEp-H9gshRk-01835-00485743-00485856 brands CEp-H9gshRk-01836-00485857-00486072 target has teamed up with Dannii Minogue CEp-H9gshRk-01837-00486073-00486341 to produce her Pettitte's range CEp-H9gshRk-01838-00486342-00486606 Specsavers has joined up with Sydney CEp-H9gshRk-01839-00486607-00486829 designer Alex Perry to create an CEp-H9gshRk-01840-00486830-00487041 exclusive range of spectacle frames CEp-H9gshRk-01841-00487042-00487335 while Big W stocks frames designed by CEp-H9gshRk-01842-00487336-00487931 Peter Morrissey CEp-H9gshRk-01843-00487932-00488270 topic individual and organizational CEp-H9gshRk-01844-00488271-00488456 brands CEp-H9gshRk-01845-00488457-00488645 you CEp-H9gshRk-01846-00488646-00488904 with the development of brand branding CEp-H9gshRk-01847-00488905-00489120 is no longer limited to a product or CEp-H9gshRk-01848-00489121-00489410 service there are kinds of branding that CEp-H9gshRk-01849-00489412-00489645 treat individuals and organizations as CEp-H9gshRk-01850-00489646-00490017 the products to be branded most NGOs and CEp-H9gshRk-01851-00490018-00490247 nonprofit organizations carry their CEp-H9gshRk-01852-00490248-00490557 brand as a fundraising tool the purpose CEp-H9gshRk-01853-00490558-00490860 of most NGOs is leave social impact so CEp-H9gshRk-01854-00490860-00491055 their brand become associated with CEp-H9gshRk-01855-00491056-00491300 specific social life matters CEp-H9gshRk-01856-00491301-00491564 Amnesty International Habitat for CEp-H9gshRk-01857-00491566-00491850 Humanity World Wildlife Fund and a ie CEp-H9gshRk-01858-00491851-00492147 sec are among the most recognized brands CEp-H9gshRk-01859-00492147-00492507 around the world NGOs and nonprofit CEp-H9gshRk-01860-00492508-00492732 organizations moved beyond using their CEp-H9gshRk-01861-00492733-00492957 brands for fundraising to express their CEp-H9gshRk-01862-00492958-00493182 internal identity and to clarify their CEp-H9gshRk-01863-00493183-00493463 social goals and long-term aims CEp-H9gshRk-01864-00493464-00493643 organizational brands have well CEp-H9gshRk-01865-00493644-00493872 determined brand guidelines and logo CEp-H9gshRk-01866-00493872-00494233 variables CEp-H9gshRk-01867-00494234-00494383 you CEp-H9gshRk-01868-00494384-00494918 topic personal branding CEp-H9gshRk-01869-00494918-00495085 you CEp-H9gshRk-01870-00495085-00495233 you CEp-H9gshRk-01871-00495234-00495789 topic employer branding CEp-H9gshRk-01872-00495791-00496127 you CEp-H9gshRk-01873-00496128-00496722 Topic crowd-sourced branding CEp-H9gshRk-01874-00496723-00497005 these are brands that are created by the CEp-H9gshRk-01875-00497006-00497247 public for the business which is CEp-H9gshRk-01876-00497248-00497455 opposite to the traditional method where CEp-H9gshRk-01877-00497456-00497699 the business create a brand CEp-H9gshRk-01878-00497700-00498104 you CEp-H9gshRk-01879-00498105-00498695 topic personalized branding CEp-H9gshRk-01880-00498696-00498929 many businesses have started to use CEp-H9gshRk-01881-00498930-00499130 elements of personalization in their CEp-H9gshRk-01882-00499131-00499372 branding strategies offering the client CEp-H9gshRk-01883-00499374-00499589 or consumer the ability to choose from CEp-H9gshRk-01884-00499589-00499820 various brand options or have direct CEp-H9gshRk-01885-00499821-00500135 control over the brand examples of this CEp-H9gshRk-01886-00500135-00500333 include the hashtag share a coke CEp-H9gshRk-01887-00500334-00500570 campaign by coca-cola which printed CEp-H9gshRk-01888-00500571-00500789 people's names and place names on their CEp-H9gshRk-01889-00500789-00501125 bottles encouraging people Airbnb has CEp-H9gshRk-01890-00501126-00501362 created the facility for users to create CEp-H9gshRk-01891-00501363-00501575 their own symbol for the software to CEp-H9gshRk-01892-00501576-00501772 replace the brand's mark known as the CEp-H9gshRk-01893-00501774-00501912 Bello CEp-H9gshRk-01894-00501913-00502316 you CEp-H9gshRk-01895-00502317-00502691 topic nation branding place branding and CEp-H9gshRk-01896-00502692-00503160 public diplomacy CEp-H9gshRk-01897-00503161-00503437 nation branding is a field of theory and CEp-H9gshRk-01898-00503438-00503683 practice which aims to measure build and CEp-H9gshRk-01899-00503684-00503875 manage the reputation of countries CEp-H9gshRk-01900-00503876-00504199 closely related to place branding some CEp-H9gshRk-01901-00504200-00504445 approaches applied such as an increasing CEp-H9gshRk-01902-00504446-00504658 importance on the symbolic value of CEp-H9gshRk-01903-00504659-00504889 products have led countries to emphasize CEp-H9gshRk-01904-00504889-00505177 their distinctive characteristics the CEp-H9gshRk-01905-00505178-00505408 branding and image of a nation-state and CEp-H9gshRk-01906-00505409-00505593 the successful transference of this CEp-H9gshRk-01907-00505594-00505807 image to its exports is just as CEp-H9gshRk-01908-00505808-00505987 important as what they actually produce CEp-H9gshRk-01909-00505988-00506571 and sell CEp-H9gshRk-01910-00506572-00507176 topic destination branding CEp-H9gshRk-01911-00507177-00507405 destination branding is the work of CEp-H9gshRk-01912-00507406-00507642 cities states and other localities to CEp-H9gshRk-01913-00507643-00507867 promote the location to tourists and CEp-H9gshRk-01914-00507868-00508071 drive additional revenues into a tax CEp-H9gshRk-01915-00508072-00508359 base these activities are often CEp-H9gshRk-01916-00508360-00508575 undertaken by governments but can also CEp-H9gshRk-01917-00508576-00508758 result from the work of community CEp-H9gshRk-01918-00508759-00509100 associations the destination marketing CEp-H9gshRk-01919-00509101-00509310 Association International is the CEp-H9gshRk-01920-00509311-00509809 industry leading organization CEp-H9gshRk-01921-00509810-00509972 you CEp-H9gshRk-01922-00509973-00510739 topic doppelgänger brand image DBI CEp-H9gshRk-01923-00510741-00511196 a doppelganger brand image or dbi is a CEp-H9gshRk-01924-00511197-00511463 disparaging image or story about a brand CEp-H9gshRk-01925-00511464-00511729 that it's circulated in popular culture CEp-H9gshRk-01926-00511730-00512054 DBI targets tend to be widely known and CEp-H9gshRk-01927-00512055-00512420 recognizable brands the purpose of dbis CEp-H9gshRk-01928-00512421-00512630 is to undermine the positive brand CEp-H9gshRk-01929-00512631-00512849 meanings the brand owners are trying to CEp-H9gshRk-01930-00512850-00512987 instill through their marketing CEp-H9gshRk-01931-00512988-00513191 activities the term stems from the CEp-H9gshRk-01932-00513192-00513418 combination of the German words Doppel CEp-H9gshRk-01933-00513420-00513785 double and ganger Walker doppelganger CEp-H9gshRk-01934-00513785-00513977 brands are typically created by CEp-H9gshRk-01935-00513978-00514189 individuals or groups to express CEp-H9gshRk-01936-00514191-00514418 criticism of a brand and it's perceived CEp-H9gshRk-01937-00514418-00514664 values through a form of parody and are CEp-H9gshRk-01938-00514664-00514997 typically unflattering in nature due to CEp-H9gshRk-01939-00514997-00515231 the ability of doppelganger brands to CEp-H9gshRk-01940-00515232-00515438 rapidly propagate virally through CEp-H9gshRk-01941-00515439-00515630 digital media channels they can CEp-H9gshRk-01942-00515631-00515846 represent a real threat to the equity of CEp-H9gshRk-01943-00515847-00516152 the Target brand sometimes the target CEp-H9gshRk-01944-00516153-00516353 organization is forced to address the CEp-H9gshRk-01945-00516354-00516599 root concern or to reposition the brand CEp-H9gshRk-01946-00516600-00516895 in a way that diffuses the criticism CEp-H9gshRk-01947-00516896-00517297 examples include joke chemo campaign CEp-H9gshRk-01948-00517299-00517535 organized to criticize the marketing of CEp-H9gshRk-01949-00517535-00517747 tobacco products to children and their CEp-H9gshRk-01950-00517749-00518089 harmful effects version of the coca-cola CEp-H9gshRk-01951-00518091-00518306 logo crafted to protest their CEp-H9gshRk-01952-00518307-00518618 sponsorship of the 2022 FIFA World Cup CEp-H9gshRk-01953-00518618-00518872 in Qatar and associated human rights CEp-H9gshRk-01954-00518874-00519160 abuses see citation for original reddit CEp-H9gshRk-01955-00519162-00519395 thread featuring the image CEp-H9gshRk-01956-00519396-00519680 parody of the Pepsi logo as an obese man CEp-H9gshRk-01957-00519681-00519863 to highlight the relationship between CEp-H9gshRk-01958-00519864-00520241 soft drink consumption and obesity the CEp-H9gshRk-01959-00520242-00520601 fu h2 campaign protesting the Hummer SUV CEp-H9gshRk-01960-00520602-00520837 as a symbol of corporate and consumer CEp-H9gshRk-01961-00520838-00521105 irresponsibility toward Public Safety CEp-H9gshRk-01962-00521106-00521395 and the environment in the 2006 article CEp-H9gshRk-01963-00521396-00521672 emotional branding and the strategic CEp-H9gshRk-01964-00521672-00521964 value of the doppelganger brand image CEp-H9gshRk-01965-00521966-00522305 Thompson Rindfleisch and ourselves that CEp-H9gshRk-01966-00522306-00522506 a doppelganger brand image can be a CEp-H9gshRk-01967-00522507-00522749 benefit to a brand if taken as an early CEp-H9gshRk-01968-00522750-00522935 warning sign that the brand is losing CEp-H9gshRk-01969-00522935-00523300 emotional authenticity with its market CEp-H9gshRk-01970-00523301-00523727 equals equals see also CG4wGtlPP0E-00000-00000412-00001864 [Music] CG4wGtlPP0E-00001-00001864-00002135 running out tomorrow is the deadline for CG4wGtlPP0E-00002-00002136-00002306 the FBI and Department of Justice to CG4wGtlPP0E-00003-00002307-00002483 turn over documents related to the CG4wGtlPP0E-00004-00002484-00002710 anti-trump dossier to the house Intel CG4wGtlPP0E-00005-00002711-00002983 committee this coming after months of CG4wGtlPP0E-00006-00002984-00003247 delays chairman Devin Nunez frustrated CG4wGtlPP0E-00007-00003248-00003454 over the delay send a letter to deputy CG4wGtlPP0E-00008-00003455-00003772 AG rod Rosenstein writing quote it seems CG4wGtlPP0E-00009-00003773-00004018 the DOJ and FBI need to be investigating CG4wGtlPP0E-00010-00004019-00004243 themselves here now Republican CG4wGtlPP0E-00011-00004244-00004403 congressman Chris Stewart from Utah he CG4wGtlPP0E-00012-00004404-00004600 is on the house Intel committee well of CG4wGtlPP0E-00013-00004601-00004703 course you're not supposed to CG4wGtlPP0E-00014-00004704-00004901 investigate you're yourself that's why CG4wGtlPP0E-00015-00004902-00005153 you guys are there but you can't do much CG4wGtlPP0E-00016-00005154-00005329 good if if they don't give you the CG4wGtlPP0E-00017-00005330-00005567 documents that you are subpoena what CG4wGtlPP0E-00018-00005568-00005806 happens if if they don't give you all or CG4wGtlPP0E-00019-00005807-00005984 if they just give you some of what CG4wGtlPP0E-00020-00005985-00006179 you're looking for well look this is an CG4wGtlPP0E-00021-00006180-00006386 important issue we are the people's CG4wGtlPP0E-00022-00006387-00006656 house and and many times we feel like CG4wGtlPP0E-00023-00006656-00006835 DOJ and FBI others have said you know CG4wGtlPP0E-00024-00006836-00007060 look at those cute little congressman CG4wGtlPP0E-00025-00007061-00007184 over there and their fun little CG4wGtlPP0E-00026-00007184-00007384 investigation you know let's pat them on CG4wGtlPP0E-00027-00007386-00007529 the head and give them a popsicle and CG4wGtlPP0E-00028-00007530-00007793 send them on their way it's completely CG4wGtlPP0E-00029-00007794-00008014 unacceptable do you think the Department CG4wGtlPP0E-00030-00008015-00008184 of Justice or the FBI or any CG4wGtlPP0E-00031-00008186-00008408 organization is going to be responsible CG4wGtlPP0E-00032-00008409-00008639 if the if they if they won't be CG4wGtlPP0E-00033-00008640-00008870 responsible to the Congress and if CG4wGtlPP0E-00034-00008871-00009035 they're not responsible to the Congress CG4wGtlPP0E-00035-00009036-00009178 if they're not responsible to the CG4wGtlPP0E-00036-00009179-00009407 people's house then why in the world are CG4wGtlPP0E-00037-00009408-00009571 we any different than Vladimir Putin in CG4wGtlPP0E-00038-00009572-00009926 the way he runs his government well even CG4wGtlPP0E-00039-00009927-00010082 then that we would be different as if CG4wGtlPP0E-00040-00010083-00010223 Vladimir Putin would not allow it to CG4wGtlPP0E-00041-00010224-00010430 happen this the president of the United CG4wGtlPP0E-00042-00010431-00010562 States you can understand President CG4wGtlPP0E-00043-00010563-00010844 Obama's reluctance to have his Justice CG4wGtlPP0E-00044-00010845-00010988 Department give out information to CG4wGtlPP0E-00045-00010989-00011258 Congress but why for goodness sakes CG4wGtlPP0E-00046-00011259-00011581 can't president trump provide a little CG4wGtlPP0E-00047-00011582-00011821 pressure for for an organization that CG4wGtlPP0E-00048-00011822-00012071 that is under his administration to come CG4wGtlPP0E-00049-00012072-00012194 up with the goods and you guys in CG4wGtlPP0E-00050-00012195-00012395 Congress one look I've asked that CG4wGtlPP0E-00051-00012396-00012542 question about a thousand times if CG4wGtlPP0E-00052-00012543-00012674 Hillary Clinton were president I would CG4wGtlPP0E-00053-00012675-00012905 know the answer sure question but but I CG4wGtlPP0E-00054-00012906-00013112 don't know what now and frankly director CG4wGtlPP0E-00055-00013113-00013271 ray has got to be involved and I think CG4wGtlPP0E-00056-00013272-00013453 at the end of the day it's a couple CG4wGtlPP0E-00057-00013454-00013631 things number one is president Trump CG4wGtlPP0E-00058-00013632-00013753 doesn't want to be perceived as CG4wGtlPP0E-00059-00013754-00014015 interfering the number two is and the CG4wGtlPP0E-00060-00014016-00014194 more and I think the more troubling CG4wGtlPP0E-00061-00014195-00014338 question that we need to deal with right CG4wGtlPP0E-00062-00014340-00014591 now is the institutionalization of these CG4wGtlPP0E-00063-00014591-00014819 of these bureaucracies right CG4wGtlPP0E-00064-00014819-00015069 the email they're not president Trump's CG4wGtlPP0E-00065-00015070-00015299 appointees in in some cases they're CG4wGtlPP0E-00066-00015300-00015482 they're bureaucrats they're career CG4wGtlPP0E-00067-00015483-00015830 employees and they just well I think CG4wGtlPP0E-00068-00015831-00016030 justifiably called the deep state they CG4wGtlPP0E-00069-00016031-00016187 are people that have been there so long CG4wGtlPP0E-00070-00016188-00016480 and they had an agenda against this man CG4wGtlPP0E-00071-00016481-00016658 Donald Trump becoming president of the CG4wGtlPP0E-00072-00016659-00016889 United States we know that now at least CG4wGtlPP0E-00073-00016890-00017093 from what we have seen so far with the CG4wGtlPP0E-00074-00017094-00017309 emails and the text and so forth CG4wGtlPP0E-00075-00017310-00017469 that there were a group of people CG4wGtlPP0E-00076-00017470-00017687 adamantly trying to prevent him from CG4wGtlPP0E-00077-00017688-00017891 becoming president even if the American CG4wGtlPP0E-00078-00017892-00018035 people wanted him to become president CG4wGtlPP0E-00079-00018036-00018227 that's exactly right and that is such a CG4wGtlPP0E-00080-00018228-00018389 good point look let's take the FBI for CG4wGtlPP0E-00081-00018390-00018647 example they are generally a political CG4wGtlPP0E-00082-00018648-00018880 excellent employees public servants most CG4wGtlPP0E-00083-00018881-00019058 of them are great men and women trying CG4wGtlPP0E-00084-00019059-00019292 to serve their country how is it that in CG4wGtlPP0E-00085-00019293-00019522 an apolitical organization such as that CG4wGtlPP0E-00086-00019523-00019715 you had director call me who was CG4wGtlPP0E-00087-00019716-00020050 surrounded by political hacks people CG4wGtlPP0E-00088-00020051-00020322 with very liberal and very emotional CG4wGtlPP0E-00089-00020323-00020783 ideology well you can you can have all CG4wGtlPP0E-00090-00020784-00021022 those thoughts but to to actually use CG4wGtlPP0E-00091-00021023-00021269 the auspices of the FBI or the CG4wGtlPP0E-00092-00021270-00021527 Department of Justice to try to prevent CG4wGtlPP0E-00093-00021528-00021668 a person who's been elected president CG4wGtlPP0E-00094-00021669-00021884 from becoming elected president I mean CG4wGtlPP0E-00095-00021885-00022025 that's that's treasonous that goes CG4wGtlPP0E-00096-00022026-00022274 against what this country stands for CG4wGtlPP0E-00097-00022275-00022459 that's exactly right it's like in my CG4wGtlPP0E-00098-00022460-00022646 military experience look I knew guys who CG4wGtlPP0E-00099-00022647-00022859 agreed or distant or disagreed with me CG4wGtlPP0E-00100-00022860-00023117 on my politics but it wasn't part of our CG4wGtlPP0E-00101-00023118-00023363 job and if you're in the FBI or if ting CG4wGtlPP0E-00102-00023364-00023483 the Department of Justice CG4wGtlPP0E-00103-00023484-00023669 you can hold those views but it CG4wGtlPP0E-00104-00023670-00023855 shouldn't be part of your job and it CG4wGtlPP0E-00105-00023856-00023956 shouldn't be something that you're CG4wGtlPP0E-00106-00023957-00024167 talking about with other members other CG4wGtlPP0E-00107-00024168-00024371 people you work with and saying this is CG4wGtlPP0E-00108-00024372-00024539 unacceptable how do we change the CG4wGtlPP0E-00109-00024540-00024722 outright congressman forgive me I just CG4wGtlPP0E-00110-00024723-00024890 want to switch gears a little bit and we CG4wGtlPP0E-00111-00024891-00025028 don't have much time only about 30 CG4wGtlPP0E-00112-00025029-00025199 seconds but we got news today that Orrin CG4wGtlPP0E-00113-00025200-00025447 Hatch is not gonna run for Senator again CG4wGtlPP0E-00114-00025448-00025771 he may be replaced if the people soso CG4wGtlPP0E-00115-00025772-00026122 dictate by Mitt Romney who was is not a CG4wGtlPP0E-00116-00026123-00026336 good friend of Donald Trump as Orrin CG4wGtlPP0E-00117-00026337-00026630 Hatch announced he was that could CG4wGtlPP0E-00118-00026631-00026812 complicate president Trump's agenda CG4wGtlPP0E-00119-00026813-00027089 going into 2018 well it certainly does CG4wGtlPP0E-00120-00027089-00027227 and look I'm friends with both of these CG4wGtlPP0E-00121-00027227-00027407 men they're good men but I would say to CG4wGtlPP0E-00122-00027408-00027650 it not just mr. Romney I'd say this to CG4wGtlPP0E-00123-00027651-00027863 anyone come and support us come and help CG4wGtlPP0E-00124-00027864-00028039 the president you know there's much of CG4wGtlPP0E-00125-00028040-00028120 this that occur CG4wGtlPP0E-00126-00028120-00028348 MIT Romney agrees with him I think on CG4wGtlPP0E-00127-00028349-00028567 the vast majority of the policy MIT CG4wGtlPP0E-00128-00028568-00028783 Romney agrees with him it's easy to CG4wGtlPP0E-00129-00028783-00028965 criticize the president especially as a CG4wGtlPP0E-00130-00028966-00029152 Republican if you want to be on the news CG4wGtlPP0E-00131-00029152-00029368 all the time go criticize the president CG4wGtlPP0E-00132-00029369-00029542 as a Republican but I think we have a CG4wGtlPP0E-00133-00029543-00029707 greater responsibility in that and that CG4wGtlPP0E-00134-00029708-00029923 is how do we serve our country how do we CG4wGtlPP0E-00135-00029924-00030133 implement policies that will help the CG4wGtlPP0E-00136-00030133-00030310 American people and I hope whoever CG4wGtlPP0E-00137-00030311-00030714 replaces mr. mr. hatch is able to do CG4wGtlPP0E-00138-00030716-00030892 that congressman Chris Stewart Happy New CG4wGtlPP0E-00139-00030893-00031060 Year sir good to see you again thank you CG4wGtlPP0E-00140-00031061-00031283 for being the earth you thank you CG4wGtlPP0E-00141-00031284-00031549 top aide to Hillary Clinton to Huma CG4wGtlPP0E-00142-00031550-00031837 Abedin sent sensitive state emails to CG4wGtlPP0E-00143-00031838-00032046 her personal yahoo account which was CG4wGtlPP0E-00144-00032047-00032218 later hacked by foreign operators CG4wGtlPP0E-00145-00032219-00032455 including the Russians a new analysis of CG4wGtlPP0E-00146-00032456-00032668 Abaddon's emails while she was at State CG4wGtlPP0E-00147-00032669-00032956 Department shows she routinely forwarded CG4wGtlPP0E-00148-00032957-00033199 briefings private correspondents even CG4wGtlPP0E-00149-00033200-00033480 State passwords to a yahoo address in CG4wGtlPP0E-00150-00033481-00033760 2013 Yahoo was hit with a massive data CG4wGtlPP0E-00151-00033761-00033987 breach which the company now admits CG4wGtlPP0E-00152-00033988-00034293 affected every email account President CG4wGtlPP0E-00153-00034294-00034435 Trump tweeted about the incident this CG4wGtlPP0E-00154-00034436-00034602 morning saying quote crooked Hillary CG4wGtlPP0E-00155-00034603-00034849 Clinton's top aide whom Abidine has been CG4wGtlPP0E-00156-00034850-00035131 accused of disregarding basic security CG4wGtlPP0E-00157-00035132-00035208 protocols CG4wGtlPP0E-00158-00035209-00035449 she put classified passwords into the CG4wGtlPP0E-00159-00035450-00035695 hands of foreign agents remember sailors CG4wGtlPP0E-00160-00035696-00036067 pictures on submarine jail deep State CG4wGtlPP0E-00161-00036068-00036364 Justice Department must finally act also CG4wGtlPP0E-00162-00036365-00036520 on Comey and others CG4wGtlPP0E-00163-00036521-00036699 joining me now is Chris Farrell director CG4wGtlPP0E-00164-00036700-00036901 of investigations and research for CG4wGtlPP0E-00165-00036902-00037117 Judicial Watch the organization which CG4wGtlPP0E-00166-00037118-00037290 successfully filed a Freedom of CG4wGtlPP0E-00167-00037291-00037527 Information Act request to release those CG4wGtlPP0E-00168-00037528-00037882 Abidine emails congratulations Chris who CG4wGtlPP0E-00169-00037883-00038098 knew it would lead to all this can the CG4wGtlPP0E-00170-00038099-00038410 Justice Department now ignore all of CG4wGtlPP0E-00171-00038411-00038623 these discoveries and and not do CG4wGtlPP0E-00172-00038624-00038860 anything but prosecute this woman no CG4wGtlPP0E-00173-00038861-00039165 they cannot at this point there's such a CG4wGtlPP0E-00174-00039166-00039327 whir whelming evidence that really CG4wGtlPP0E-00175-00039328-00039682 demands a de novo or a completely fresh CG4wGtlPP0E-00176-00039683-00040012 look at this entire criminal enterprise CG4wGtlPP0E-00177-00040013-00040270 being orchestrated but mrs. Clinton CG4wGtlPP0E-00178-00040271-00040537 remember she set up that email server CG4wGtlPP0E-00179-00040538-00040764 over which all this traffic went back CG4wGtlPP0E-00180-00040765-00040989 and forth a week before she became CG4wGtlPP0E-00181-00040990-00041220 Secretary of State she did it willingly CG4wGtlPP0E-00182-00041221-00041380 wittingly CG4wGtlPP0E-00183-00041381-00041679 you know with full knowledge intellect CG4wGtlPP0E-00184-00041680-00041959 this is a premeditated act on her part CG4wGtlPP0E-00185-00041960-00042223 and her staff to include whom abend and CG4wGtlPP0E-00186-00042224-00042502 Cheryl Mills and frankly other senior CG4wGtlPP0E-00187-00042503-00042739 professional State Department staff all CG4wGtlPP0E-00188-00042740-00043033 communicated with her knowing about this CG4wGtlPP0E-00189-00043034-00043276 outlaw server it is oh let me just stop CG4wGtlPP0E-00190-00043277-00043437 you then Chris because what you were CG4wGtlPP0E-00191-00043438-00043687 saying is it's not just an individual CG4wGtlPP0E-00192-00043688-00043885 matter with individuals like whom CG4wGtlPP0E-00193-00043886-00044122 Abidine and others doing stuff they CG4wGtlPP0E-00194-00044123-00044248 weren't supposed to do and putting our CG4wGtlPP0E-00195-00044249-00044536 top secrets at risk it was as you your CG4wGtlPP0E-00196-00044537-00044818 words a criminal enterprise to design CG4wGtlPP0E-00197-00044819-00045003 and organize by Hillary Clinton CG4wGtlPP0E-00198-00045004-00045310 absolutely it was and for knowledge for CG4wGtlPP0E-00199-00045311-00045529 thought it was deliberate it was CG4wGtlPP0E-00200-00045530-00045745 intentional although intent is not an CG4wGtlPP0E-00201-00045746-00045826 element of the crime CG4wGtlPP0E-00202-00045827-00046057 it's just frankly more fuel on the fire CG4wGtlPP0E-00203-00046058-00046273 also realized the Judicial Watch CG4wGtlPP0E-00204-00046274-00046618 actually got Huma Abedin Cheryl Mills CG4wGtlPP0E-00205-00046619-00046942 and five others under oath on these very CG4wGtlPP0E-00206-00046943-00047190 same questions and so our litigation CG4wGtlPP0E-00207-00047191-00047548 Brookley brooke loose this story frankly CG4wGtlPP0E-00208-00047549-00047728 if we had not done the work that we had CG4wGtlPP0E-00209-00047729-00048063 done no one would ever know about this CG4wGtlPP0E-00210-00048064-00048361 or even I cannot and I don't want to CG4wGtlPP0E-00211-00048362-00048532 blow smoke in your direction but I can't CG4wGtlPP0E-00212-00048533-00048702 emphasize enough that the work you do CG4wGtlPP0E-00213-00048703-00048904 has created just a tremendous service CG4wGtlPP0E-00214-00048905-00049150 and unveiling stuff that was going on CG4wGtlPP0E-00215-00049151-00049477 that really put our national security at CG4wGtlPP0E-00216-00049478-00049708 risk unlike anything I've seen by State CG4wGtlPP0E-00217-00049709-00049924 Department personnel in my lifetime but CG4wGtlPP0E-00218-00049925-00050074 let me let me just ask you say a CG4wGtlPP0E-00219-00050075-00050326 criminal enterprise would that mean that CG4wGtlPP0E-00220-00050327-00050487 there would be something like a RICO CG4wGtlPP0E-00221-00050488-00050736 statute that would be used to prosecute CG4wGtlPP0E-00222-00050737-00051007 well certainly this is a conspiracy CG4wGtlPP0E-00223-00051008-00051244 right this is more than one person CG4wGtlPP0E-00224-00051245-00051499 knowingly willingly engaging in criminal CG4wGtlPP0E-00225-00051500-00051777 conduct and all these people have been CG4wGtlPP0E-00226-00051778-00052054 you know briefed and indoctrinated on CG4wGtlPP0E-00227-00052054-00052329 sensitive compartment of information and CG4wGtlPP0E-00228-00052329-00052609 classified material handling they all CG4wGtlPP0E-00229-00052610-00052762 know better and many of them are CG4wGtlPP0E-00230-00052763-00053062 attorneys so they have sort of an extra CG4wGtlPP0E-00231-00053063-00053379 duty or obligation for extra care in CG4wGtlPP0E-00232-00053380-00053671 this regard all these folks knew exactly CG4wGtlPP0E-00233-00053672-00053872 what was going on what they were doing CG4wGtlPP0E-00234-00053873-00054091 there's there are senior State CG4wGtlPP0E-00235-00054091-00054340 Department people currently serving CG4wGtlPP0E-00236-00054341-00054598 president Trump who had knowledge of CG4wGtlPP0E-00237-00054599-00054729 what was so absolutely and they CG4wGtlPP0E-00238-00054730-00054874 certain people that are right now in CG4wGtlPP0E-00239-00054875-00055078 Justice Department who were were deeply CG4wGtlPP0E-00240-00055079-00055210 involved in not only that but in another CG4wGtlPP0E-00241-00055211-00055432 issue and we don't have much time it's CG4wGtlPP0E-00242-00055433-00055558 such a big one we're gonna deal with it CG4wGtlPP0E-00243-00055559-00055704 later in the show but I got to get your CG4wGtlPP0E-00244-00055705-00055929 opinion on it the Trump dossier if CG4wGtlPP0E-00245-00055930-00056071 you're gonna talk about a criminal CG4wGtlPP0E-00246-00056072-00056284 enterprise you've put together a group CG4wGtlPP0E-00247-00056285-00056503 of people let's just spell the spell it CG4wGtlPP0E-00248-00056504-00056749 out for folks out there yeah Bruce or no CG4wGtlPP0E-00249-00056750-00056979 he and his wife were working with fusion CG4wGtlPP0E-00250-00056980-00057253 GPS to spread the Trump dossier and all CG4wGtlPP0E-00251-00057254-00057567 the lies within Andi McCabe the Deputy CG4wGtlPP0E-00252-00057569-00057790 Director of the FBI he was involved in CG4wGtlPP0E-00253-00057791-00057982 in pushing the Trump dossier Peter CG4wGtlPP0E-00254-00057983-00058198 struck of course he talked specifically CG4wGtlPP0E-00255-00058199-00058351 about it as a kind of an insurance CG4wGtlPP0E-00256-00058352-00058617 policy his girlfriend Lisa Paige was CG4wGtlPP0E-00257-00058619-00058801 also there and of course others James CG4wGtlPP0E-00258-00058802-00059067 Baker but these were individuals who CG4wGtlPP0E-00259-00059069-00059254 were working together to spread CG4wGtlPP0E-00260-00059254-00059457 something that was that was a piece of CG4wGtlPP0E-00261-00059458-00059701 political garbage it was paid for to CG4wGtlPP0E-00262-00059702-00059944 begin with by the the Hillary campaign CG4wGtlPP0E-00263-00059945-00060169 millions of dollars they spent on it CG4wGtlPP0E-00264-00060170-00060426 fusion GPS was a smear merchant CG4wGtlPP0E-00265-00060427-00060679 organization and they knew it the FBI CG4wGtlPP0E-00266-00060679-00060832 knew all this but they were pushing it CG4wGtlPP0E-00267-00060833-00061032 any way to prevent Trump from getting CG4wGtlPP0E-00268-00061033-00061240 into the White I mean that is a criminal CG4wGtlPP0E-00269-00061241-00061479 enterprise is it not it is and David CG4wGtlPP0E-00270-00061480-00061813 here's the hook struck did whom CG4wGtlPP0E-00271-00061814-00062185 Abaddon's interview under oath quote CG4wGtlPP0E-00272-00062186-00062466 that closes the loop in Intel it's a CG4wGtlPP0E-00273-00062467-00062725 perfect circle on the conspiracy it is CG4wGtlPP0E-00274-00062726-00062955 and and again a lot of it began with CG4wGtlPP0E-00275-00062957-00063232 your Freedom of Information Act CG4wGtlPP0E-00276-00063233-00064138 [Music] CIHZZXUG_9A-00000-00000193-00000823 [Music] CIHZZXUG_9A-00001-00000824-00001325 so CIHZZXUG_9A-00002-00001326-00001532 [Music] CIHZZXUG_9A-00003-00001533-00001922 [Applause] CIHZZXUG_9A-00004-00001923-00003429 [Music] CIHZZXUG_9A-00005-00003429-00003719 [Applause] CIHZZXUG_9A-00006-00003720-00004251 [Music] CIHZZXUG_9A-00007-00004252-00006209 [Music] CIHZZXUG_9A-00008-00006210-00006531 [Applause] CIHZZXUG_9A-00009-00006533-00007097 [Music] CIHZZXUG_9A-00010-00007098-00007520 [Applause] CIHZZXUG_9A-00011-00007520-00008339 [Music] CIHZZXUG_9A-00012-00008340-00009092 [Music] CIHZZXUG_9A-00013-00009093-00009342 [Laughter] CIHZZXUG_9A-00014-00009343-00011953 [Music] CIHZZXUG_9A-00015-00011954-00013127 [Music] CIHZZXUG_9A-00016-00013128-00013674 so CIHZZXUG_9A-00017-00013675-00016150 [Music] CIHZZXUG_9A-00018-00016151-00016359 you CLdgn8qVgRg-00000-00000000-00000609 factor completely 125 m to the 12 minus CLdgn8qVgRg-00001-00000610-00001000 216 and to the six if we see we don't CLdgn8qVgRg-00002-00001001-00001279 have an account common factor so what to CLdgn8qVgRg-00003-00001280-00001481 do who write bottoms in the form of CLdgn8qVgRg-00004-00001482-00001801 perfect cubes who write one or 25m to CLdgn8qVgRg-00005-00001802-00002137 the 12 as five m2d for all to the third CLdgn8qVgRg-00006-00002138-00002579 - 269 to the six as six underscore all CLdgn8qVgRg-00007-00002580-00002867 to the third if we see its look like a Q CLdgn8qVgRg-00008-00002868-00003146 minus V Q from no a Q minus B Q is equal CLdgn8qVgRg-00009-00003147-00003413 to a minus B times L square plus ayby CLdgn8qVgRg-00010-00003414-00003731 plus B Oscar if we support 5 m to the CLdgn8qVgRg-00011-00003732-00004004 fourth as a + 6 + the square as a B then CLdgn8qVgRg-00012-00004004-00004241 you cannot fire them to the 4 minus 6 CLdgn8qVgRg-00013-00004242-00004606 and the square times 25 m to the eighth CLdgn8qVgRg-00014-00004607-00005368 plus 30 M 2 d 4 times n square plus 36 + CLdgn8qVgRg-00015-00005369-00005713 - d 4 and this is our final complete CLdgn8qVgRg-00016-00005714-00006014 factor CLi_LAlXgdM-00000-00000032-00000353 just as friends to breakfast CLi_LAlXgdM-00001-00000354-00000495 [Music] CLi_LAlXgdM-00002-00000496-00000856 crunk and daddy ready for pancake CLm4ySL3rBE-00000-00000024-00000238 appointment to find certain quizzes here CLm4ySL3rBE-00001-00000239-00000491 but if you see if you type here it CLm4ySL3rBE-00002-00000492-00000713 doesn't really find the quiz by the CLm4ySL3rBE-00003-00000714-00000989 component or the quiz level so the trick CLm4ySL3rBE-00004-00000990-00001223 is you need to come here to the CLm4ySL3rBE-00005-00001224-00001420 resources let's say you either come to CLm4ySL3rBE-00006-00001421-00001595 call Community gallery or Moe Library CLm4ySL3rBE-00007-00001596-00001780 doesn't really matter so as you search CLm4ySL3rBE-00008-00001782-00001925 here this is called the enhanced search CLm4ySL3rBE-00009-00001926-00002123 the the trick here now is you have to go CLm4ySL3rBE-00010-00002124-00002375 to this filter and then now you choose CLm4ySL3rBE-00011-00002376-00002657 from my drive assuming that you're CLm4ySL3rBE-00012-00002658-00002926 searching within my driver that your CLm4ySL3rBE-00013-00002927-00003118 quizzes are trapped inside lessons that CLm4ySL3rBE-00014-00003119-00003335 you might drive so what you need is you CLm4ySL3rBE-00015-00003336-00003586 actually would like to search for CLm4ySL3rBE-00016-00003588-00003827 questions and then you want to make sure CLm4ySL3rBE-00017-00003828-00004090 that you select either all or if you CLm4ySL3rBE-00018-00004092-00004247 already know that it is a multiple CLm4ySL3rBE-00019-00004248-00004433 choice or something like that so let's CLm4ySL3rBE-00020-00004434-00004559 assume that you do not know that I'll CLm4ySL3rBE-00021-00004560-00004720 just click or if you know you can select CLm4ySL3rBE-00022-00004721-00005081 like just those few options again I said CLm4ySL3rBE-00023-00005082-00005309 I do not really know there but the trick CLm4ySL3rBE-00024-00005310-00005488 here is you need to then apply and then CLm4ySL3rBE-00025-00005489-00005711 apply the filters and then it will come CLm4ySL3rBE-00026-00005712-00005945 up with the respective phases which are CLm4ySL3rBE-00027-00005946-00006143 all we did in this particular category CLm4ySL3rBE-00028-00006144-00006520 so the further assumption is within CLm4ySL3rBE-00029-00006522-00006755 those quizzes that you have you need to CLm4ySL3rBE-00030-00006756-00007006 further know some key words so for CLm4ySL3rBE-00031-00007008-00007163 example you need to know that there is CLm4ySL3rBE-00032-00007164-00007319 something that's light and then you'll CLm4ySL3rBE-00033-00007320-00007445 notice that now that the search comes CLm4ySL3rBE-00034-00007445-00007631 out there's only 18. so in other words CLm4ySL3rBE-00035-00007631-00007870 this is the quick way for you to search CLm4ySL3rBE-00036-00007872-00008224 by Quiz level CLm4ySL3rBE-00037-00008225-00008446 then you can do the the usual where you CLm4ySL3rBE-00038-00008447-00008573 can start it and then you can actually CLm4ySL3rBE-00039-00008574-00008921 Stitch it into a new course for your CLm4ySL3rBE-00040-00008922-00009404 further use in other courses or lessons CLYQlgaPiig-00000-00000008-00000118 what's going on guys it's new york CLYQlgaPiig-00001-00000119-00000311 welcome back to the channel and today CLYQlgaPiig-00002-00000312-00000455 we're gonna be visiting a five-star CLYQlgaPiig-00003-00000456-00000630 hotel in new york city i've never been CLYQlgaPiig-00004-00000631-00000807 to a five-star hotel before and i live CLYQlgaPiig-00005-00000808-00000902 in new york city CLYQlgaPiig-00006-00000903-00001079 so i figured why not take advantage of CLYQlgaPiig-00007-00001080-00001311 this time let's just book a room and go CLYQlgaPiig-00008-00001312-00001439 now i'm not sponsored but i went on a CLYQlgaPiig-00009-00001440-00001558 website called hotwire CLYQlgaPiig-00010-00001559-00001751 and they have hotel listings and you can CLYQlgaPiig-00011-00001752-00001951 sort by five-star CLYQlgaPiig-00012-00001952-00002263 reviews five-star hotels and you can get CLYQlgaPiig-00013-00002264-00002367 a really good deal CLYQlgaPiig-00014-00002368-00002510 but the catch is that they actually CLYQlgaPiig-00015-00002511-00002687 don't tell you what hotel CLYQlgaPiig-00016-00002688-00002926 it is until you place the booking so i CLYQlgaPiig-00017-00002927-00003079 thought it would be a really cool idea CLYQlgaPiig-00018-00003080-00003247 to not only stay at a five star hotel CLYQlgaPiig-00019-00003247-00003359 for a good deal CLYQlgaPiig-00020-00003360-00003535 but it's totally random i don't actually CLYQlgaPiig-00021-00003536-00003703 know which hotel we're gonna be getting CLYQlgaPiig-00022-00003704-00003831 so that's what we're doing today CLYQlgaPiig-00023-00003832-00004054 let's see how it goes but first i have CLYQlgaPiig-00024-00004055-00004199 to get changed so let's go ahead and do CLYQlgaPiig-00025-00004200-00004286 it CLYQlgaPiig-00026-00004287-00004559 and we're back okay so i'm fully changed CLYQlgaPiig-00027-00004560-00004631 i just CLYQlgaPiig-00028-00004632-00004886 placed the order on hotwire the email CLYQlgaPiig-00029-00004887-00005038 says that i'm staying at the CLYQlgaPiig-00030-00005039-00005295 conrad new york downtown pulling it up CLYQlgaPiig-00031-00005296-00005502 on google does say that it's a five-star CLYQlgaPiig-00032-00005503-00005727 hotel over 2400 reviews CLYQlgaPiig-00033-00005728-00006095 booking.com has a room for 327 with CLYQlgaPiig-00034-00006096-00006247 taxes and fees CLYQlgaPiig-00035-00006248-00006614 my price through hot wire was 160 CLYQlgaPiig-00036-00006615-00006863 so i paid like half price for a CLYQlgaPiig-00037-00006864-00007039 five-star hotel let's freaking go again CLYQlgaPiig-00038-00007040-00007223 i have no idea what to expect so i'm CLYQlgaPiig-00039-00007223-00007278 just gonna CLYQlgaPiig-00040-00007279-00007439 show up and see what happens i know it CLYQlgaPiig-00041-00007440-00007623 looks sunny out there but it's actually CLYQlgaPiig-00042-00007623-00008642 30 degrees outside CLYQlgaPiig-00043-00008643-00008978 [Music] CLYQlgaPiig-00044-00008979-00009542 [Applause] CLYQlgaPiig-00045-00009543-00010172 how are you CLYQlgaPiig-00046-00010173-00010795 [Music] CLYQlgaPiig-00047-00010796-00011283 [Music] CLYQlgaPiig-00048-00011284-00012325 so CLYQlgaPiig-00049-00012326-00012710 [Music] CLYQlgaPiig-00051-00015856-00016022 i didn't know i had to use my key to CLYQlgaPiig-00052-00016023-00016311 activate the elevator CLYQlgaPiig-00053-00016312-00017094 he didn't tell me CLYQlgaPiig-00054-00017095-00018207 [Music] CLYQlgaPiig-00055-00018208-00018479 all right we are fully checked into the CLYQlgaPiig-00056-00018480-00018599 hotel room CLYQlgaPiig-00057-00018600-00018807 this place i just did a walkthrough this CLYQlgaPiig-00058-00018808-00018943 place is sick CLYQlgaPiig-00059-00018944-00019167 for the price that i paid this is this CLYQlgaPiig-00060-00019168-00019311 is actually crazy okay CLYQlgaPiig-00061-00019312-00019447 let's take a look this is the room that CLYQlgaPiig-00062-00019448-00019647 you first walk into when you walk into CLYQlgaPiig-00063-00019648-00019814 the hotel this is a CLYQlgaPiig-00064-00019815-00020086 55 inch flat screen tv right across from CLYQlgaPiig-00065-00020087-00020271 the couch okay this turns into a bed CLYQlgaPiig-00066-00020272-00020430 you can pull this out this turns into a CLYQlgaPiig-00067-00020431-00020575 bed so if you and CLYQlgaPiig-00068-00020576-00020822 your wife are arguing or whatever this CLYQlgaPiig-00069-00020823-00020975 is where you're gonna sleep okay and CLYQlgaPiig-00070-00020976-00021150 you're not gonna be happy about it we CLYQlgaPiig-00071-00021151-00021286 got art on the wall that's how we're CLYQlgaPiig-00072-00021287-00021463 living boys we've got art on the wall i CLYQlgaPiig-00073-00021464-00021622 know the guys who painted these CLYQlgaPiig-00074-00021623-00021822 they're from brooklyn i paid this one CLYQlgaPiig-00075-00021823-00021927 was 750 CLYQlgaPiig-00076-00021928-00022158 000. this one's 500 000. it's just this CLYQlgaPiig-00077-00022159-00022271 is the life that you know that we're CLYQlgaPiig-00078-00022272-00022343 living now CLYQlgaPiig-00079-00022344-00022535 uh you know i made i made like 20 bucks CLYQlgaPiig-00080-00022536-00022758 off of video on youtube once so CLYQlgaPiig-00081-00022759-00022911 we're kind of falling out of control at CLYQlgaPiig-00082-00022912-00023183 this point um these are the menus for CLYQlgaPiig-00083-00023184-00023335 food okay CLYQlgaPiig-00084-00023336-00023567 cereal ten dollars corn flakes can't CLYQlgaPiig-00085-00023568-00023703 believe it ten bucks can you believe CLYQlgaPiig-00086-00023704-00023750 that CLYQlgaPiig-00087-00023751-00024063 for cereal this is a little work CLYQlgaPiig-00088-00024064-00024230 little office thing my slipper fell off CLYQlgaPiig-00089-00024231-00024399 you know we live we live our life CLYQlgaPiig-00090-00024400-00024639 in slippers now okay because i mean you CLYQlgaPiig-00091-00024640-00024711 know CLYQlgaPiig-00092-00024712-00024919 we're living a life of luxury so this is CLYQlgaPiig-00093-00024920-00025047 this is the little uh like CLYQlgaPiig-00094-00025048-00025239 place where you can get work done or CLYQlgaPiig-00095-00025240-00025430 something if you have a job or whatever CLYQlgaPiig-00096-00025431-00025622 uh this is this is the power supply but CLYQlgaPiig-00097-00025623-00025783 we just we just tuck that right we just CLYQlgaPiig-00098-00025783-00025927 tuck that right into the table who needs CLYQlgaPiig-00099-00025927-00026111 who needs it to be fully exposed CLYQlgaPiig-00100-00026112-00026318 all the time right it's it's it's ugly CLYQlgaPiig-00101-00026319-00026455 okay let's just be honest what we got CLYQlgaPiig-00102-00026456-00026487 here CLYQlgaPiig-00103-00026488-00026718 it's a nice leather chair this is hermes CLYQlgaPiig-00104-00026719-00026814 of course right CLYQlgaPiig-00105-00026816-00027014 uh this is an essentials kit the conrad CLYQlgaPiig-00106-00027016-00027158 new york essentials okay let's see CLYQlgaPiig-00107-00027160-00027223 what's in here CLYQlgaPiig-00108-00027224-00027399 these are essentials by the way 50 CLYQlgaPiig-00109-00027400-00027623 milliliter hand sanitizer bottle CLYQlgaPiig-00110-00027624-00027870 uh three ply face mask one pair CLYQlgaPiig-00111-00027872-00028079 disposable gloves and ten CLYQlgaPiig-00112-00028080-00028399 sanitizing wipes how thoughtful CLYQlgaPiig-00113-00028400-00028711 okay how thoughtful this is chocolates CLYQlgaPiig-00114-00028712-00028895 your boy ate the chocolates already i'll CLYQlgaPiig-00115-00028895-00029102 we'll cut now to the video of me eating CLYQlgaPiig-00116-00029104-00029255 the chocolates they were delicious okay CLYQlgaPiig-00117-00029256-00029343 let's cut to that CLYQlgaPiig-00118-00029344-00029670 conrad of new york downtown uh oh CLYQlgaPiig-00119-00029672-00029807 there's more than one in case you've got CLYQlgaPiig-00120-00029808-00029974 a family it's okay i'm all alone CLYQlgaPiig-00121-00029975-00030174 but yo let's take a let's take a closer CLYQlgaPiig-00122-00030175-00030335 look at this CLYQlgaPiig-00123-00030336-00030543 let's go dude i wonder if these are any CLYQlgaPiig-00124-00030544-00030679 good this one looks like it's got sea CLYQlgaPiig-00125-00030680-00030846 salt on it i'm a sucker for chocolate CLYQlgaPiig-00126-00030847-00031087 with sea salt so let's CLYQlgaPiig-00127-00031088-00031390 let's see mmm CLYQlgaPiig-00128-00031391-00031743 yo we living the life now boys let's CLYQlgaPiig-00129-00031744-00031855 freaking go CLYQlgaPiig-00130-00031856-00032070 i haven't eaten since breakfast it's CLYQlgaPiig-00131-00032072-00032214 four o'clock right now so CLYQlgaPiig-00132-00032216-00032518 we're gonna have another one cheers oh CLYQlgaPiig-00133-00032519-00032670 yo that one was caramel that one was CLYQlgaPiig-00134-00032672-00032823 fire no CLYQlgaPiig-00135-00032824-00032990 then we've got some notes here okay this CLYQlgaPiig-00136-00032991-00033135 is what conrad says this is CLYQlgaPiig-00137-00033136-00033407 thick paper you hear that thick two c's CLYQlgaPiig-00138-00033408-00033590 in this paper it says dear valued guest CLYQlgaPiig-00139-00033591-00033743 thank you for choosing to stick CLYQlgaPiig-00140-00033744-00033935 at conrad new york downtown we would CLYQlgaPiig-00141-00033936-00034151 like to extend a warm welcome and trust CLYQlgaPiig-00142-00034152-00034223 you uh CLYQlgaPiig-00143-00034224-00034551 to extend you a warm welcome and trust CLYQlgaPiig-00144-00034552-00034767 your stay with us will be inspiring CLYQlgaPiig-00145-00034768-00034990 and memorable okay if i could read that CLYQlgaPiig-00146-00034991-00035071 would be great CLYQlgaPiig-00147-00035072-00035239 please be advised that we have placed CLYQlgaPiig-00148-00035240-00035390 our water filtration CLYQlgaPiig-00149-00035391-00035662 systems offline at this time for CLYQlgaPiig-00150-00035663-00035815 maintenance upgrades CLYQlgaPiig-00151-00035816-00035943 while these updates take place CLYQlgaPiig-00152-00035944-00036111 housekeeping will leave water bottles in CLYQlgaPiig-00153-00036112-00036255 room for your convenience we apologize CLYQlgaPiig-00154-00036256-00036327 for any issues CLYQlgaPiig-00155-00036328-00036439 you know what it doesn't even matter CLYQlgaPiig-00156-00036440-00036615 right it doesn't even matter uh we'll CLYQlgaPiig-00157-00036616-00036774 drink the clean water we'll shower in CLYQlgaPiig-00158-00036775-00036935 the dirty water like it is what it is it CLYQlgaPiig-00159-00036936-00036974 doesn't CLYQlgaPiig-00160-00036975-00037135 who needs clean water to shower with CLYQlgaPiig-00161-00037136-00037335 anyway okay there's a qr code here CLYQlgaPiig-00162-00037336-00037487 i don't know what that is for or what CLYQlgaPiig-00163-00037488-00037639 that means but it doesn't we're not CLYQlgaPiig-00164-00037640-00037774 reading that one that one's that one's CLYQlgaPiig-00165-00037775-00037839 lame CLYQlgaPiig-00166-00037840-00038046 over here we got some some tile artwork CLYQlgaPiig-00167-00038047-00038215 i know the guy who did this one this one CLYQlgaPiig-00168-00038216-00038399 this dude lives in long island city CLYQlgaPiig-00169-00038400-00038615 he uh paid a hundred thousand for those CLYQlgaPiig-00170-00038616-00038774 four tiles right there it was worth it CLYQlgaPiig-00171-00038775-00038879 right it was worth it CLYQlgaPiig-00172-00038880-00039030 he was going through a tough time so i CLYQlgaPiig-00173-00039031-00039167 feel like i got to spark the local CLYQlgaPiig-00174-00039168-00039262 economy you know CLYQlgaPiig-00175-00039263-00039471 so we got the couch you saw that already CLYQlgaPiig-00176-00039472-00039567 we'll turn around here this is the CLYQlgaPiig-00177-00039568-00039679 hallway CLYQlgaPiig-00178-00039680-00039807 welcome to the hallway this is where we CLYQlgaPiig-00179-00039808-00040030 keep the nespresso machine okay these CLYQlgaPiig-00180-00040031-00040087 little CLYQlgaPiig-00181-00040088-00040279 little bullets of coffee i love it i CLYQlgaPiig-00182-00040280-00040430 love that little uh nice CLYQlgaPiig-00183-00040431-00040599 nice touch there nice touch i've never CLYQlgaPiig-00184-00040600-00040718 used one of those before but i'm sure CLYQlgaPiig-00185-00040719-00040830 they're great okay i'm sure they're CLYQlgaPiig-00186-00040831-00040935 great if they have them here CLYQlgaPiig-00187-00040936-00041087 they're they're probably great this is CLYQlgaPiig-00188-00041088-00041302 the the private bar menu let's take a CLYQlgaPiig-00189-00041303-00041399 look at the preparation CLYQlgaPiig-00190-00041400-00041711 cashews 15 i'm not i'm not screwing CLYQlgaPiig-00191-00041712-00041895 around here all you guys can see this CLYQlgaPiig-00192-00041896-00042118 nine uh no that's six dollars for a CLYQlgaPiig-00193-00042119-00042318 chocolate bar if my dyslexia won't kick CLYQlgaPiig-00194-00042319-00042343 in CLYQlgaPiig-00195-00042344-00042655 coke is seven dollars bro that better be CLYQlgaPiig-00196-00042656-00042783 real cocaine CLYQlgaPiig-00197-00042784-00042927 i don't know what dude i can go to CLYQlgaPiig-00198-00042928-00043151 mcdonald's and look at me 60 ounces CLYQlgaPiig-00199-00043152-00043423 60 fluid ounces of coke for a nickel CLYQlgaPiig-00200-00043424-00043567 dude there's no way CLYQlgaPiig-00201-00043568-00043799 and and a beer is a dollar more a CLYQlgaPiig-00202-00043800-00043927 brooklyn lager's eight CLYQlgaPiig-00203-00043928-00044118 so how is a coke seven and and the beer CLYQlgaPiig-00204-00044119-00044271 is eight i don't know this is that clean CLYQlgaPiig-00205-00044272-00044423 water by the way it's got their name on CLYQlgaPiig-00206-00044424-00044511 it that's how you know they're really CLYQlgaPiig-00207-00044512-00044735 falling out of absolute control CLYQlgaPiig-00208-00044736-00045062 around here what do we got um this CLYQlgaPiig-00209-00045063-00045255 opens up it doesn't look like it does CLYQlgaPiig-00210-00045256-00045374 but it does yeah you're CLYQlgaPiig-00211-00045375-00045511 shocked right now yeah so you can get CLYQlgaPiig-00212-00045512-00045687 you get your jaw before we got a video CLYQlgaPiig-00213-00045688-00045790 to continue okay CLYQlgaPiig-00214-00045791-00045999 this thing here i think this dispenses CLYQlgaPiig-00215-00046000-00046143 liquids but it's not plugged in because CLYQlgaPiig-00216-00046144-00046262 you can see the little CLYQlgaPiig-00217-00046263-00046502 cable sticking out from the back there CLYQlgaPiig-00218-00046503-00046607 so i don't know CLYQlgaPiig-00219-00046608-00046751 i tried to like pull it off the wall but CLYQlgaPiig-00220-00046752-00046886 i don't want to break it because i can't CLYQlgaPiig-00221-00046887-00047030 actually afford to fix it so CLYQlgaPiig-00222-00047031-00047215 yeah we got some coffee mug oh i CLYQlgaPiig-00223-00047216-00047423 thought it was falling some coffee mugs CLYQlgaPiig-00224-00047424-00047718 espresso cups we got some wine glasses CLYQlgaPiig-00225-00047719-00047839 up here uh CLYQlgaPiig-00226-00047840-00048062 love it right absolutely love it i i CLYQlgaPiig-00227-00048063-00048215 don't know what inspired me to pull on CLYQlgaPiig-00228-00048216-00048246 that CLYQlgaPiig-00229-00048247-00048407 i didn't it doesn't look good opens CLYQlgaPiig-00230-00048408-00048615 honestly so it is what it is CLYQlgaPiig-00231-00048616-00048727 come over here we've got the little CLYQlgaPiig-00232-00048728-00048918 vanity mirror this is great we got the CLYQlgaPiig-00233-00048919-00049079 it's illuminated around the edges CLYQlgaPiig-00234-00049080-00049271 because mummy CLYQlgaPiig-00235-00049272-00049518 this is a sink that's not filtered water CLYQlgaPiig-00236-00049519-00049695 by the way that's dirty water just so CLYQlgaPiig-00237-00049696-00049767 we're clear CLYQlgaPiig-00238-00049768-00049902 don't drink that but you can clean CLYQlgaPiig-00239-00049903-00050046 yourself with it it's fine don't worry CLYQlgaPiig-00240-00050047-00050102 about it CLYQlgaPiig-00241-00050103-00050311 don't just don't even ask questions down CLYQlgaPiig-00242-00050312-00050535 here this is where the real magic CLYQlgaPiig-00243-00050536-00050639 happens okay CLYQlgaPiig-00244-00050640-00050951 this fully stocked CLYQlgaPiig-00245-00050952-00051135 fully stocked mini bar in case you were CLYQlgaPiig-00246-00051136-00051542 wondering this is the seven dollar coke CLYQlgaPiig-00247-00051544-00051958 the seven bucks right here seven CLYQlgaPiig-00248-00051959-00052246 send another coke and uh there's this CLYQlgaPiig-00249-00052247-00052390 six dollar CLYQlgaPiig-00250-00052391-00052623 six dollar caddy bars over here i think CLYQlgaPiig-00251-00052624-00052766 they're gonna charge me just for opening CLYQlgaPiig-00252-00052767-00052966 this so i'm gonna close this back up but CLYQlgaPiig-00253-00052967-00053142 but it's lit dude like it's it's CLYQlgaPiig-00254-00053144-00053303 literally lit we got we got the black CLYQlgaPiig-00255-00053304-00053438 label i shouldn't be touching all this CLYQlgaPiig-00256-00053439-00053582 stuff you know what i'm saying like CLYQlgaPiig-00257-00053583-00053735 like like i just shouldn't be touching CLYQlgaPiig-00258-00053736-00053975 it because well CLYQlgaPiig-00259-00053976-00054175 you know they're gonna charge me let's CLYQlgaPiig-00260-00054176-00054366 close this up let's see what's CLYQlgaPiig-00261-00054367-00054871 what's in here this is CLYQlgaPiig-00262-00054872-00055326 i think it's broken no CLYQlgaPiig-00263-00055327-00055487 it's fine it's fine that's that doesn't CLYQlgaPiig-00264-00055488-00055647 open i was just i was showing you that CLYQlgaPiig-00265-00055648-00055791 that doesn't open CLYQlgaPiig-00266-00055791-00055926 that's not supposed to open don't touch CLYQlgaPiig-00267-00055927-00056287 that anyway down here these are the nuts CLYQlgaPiig-00268-00056288-00056679 these nuts cost 15 so don't touch those CLYQlgaPiig-00269-00056679-00056815 we got a little place to keep your CLYQlgaPiig-00270-00056816-00057079 handgun in case you have it's america so CLYQlgaPiig-00271-00057079-00057287 you know that's where we keep the uzi CLYQlgaPiig-00272-00057288-00057391 let's keep let's CLYQlgaPiig-00273-00057391-00057511 let's head on down here we're gonna CLYQlgaPiig-00274-00057512-00057638 actually let's go into the bathroom the CLYQlgaPiig-00275-00057639-00057879 bathroom is directly across CLYQlgaPiig-00276-00057879-00058087 from the nespresso machine so here we CLYQlgaPiig-00277-00058088-00058230 are we're in the bathroom welcome to the CLYQlgaPiig-00278-00058232-00058294 bathroom CLYQlgaPiig-00279-00058295-00058471 this is lit okay it's literally CLYQlgaPiig-00280-00058472-00058607 illuminated with the lights CLYQlgaPiig-00281-00058608-00058775 on the mirror and that's the back of my CLYQlgaPiig-00282-00058776-00058926 head hello let's see CLYQlgaPiig-00283-00058927-00059247 this this first of all this door that's CLYQlgaPiig-00284-00059248-00059423 heavy and it's all glass so if that CLYQlgaPiig-00285-00059424-00059638 hinge breaks i'm going to jail because i CLYQlgaPiig-00286-00059639-00059791 can't CLYQlgaPiig-00287-00059791-00060007 can't afford that anyway look at this CLYQlgaPiig-00288-00060008-00060166 okay we got mandarin CLYQlgaPiig-00289-00060167-00060542 tea lotion from shanghai tang CLYQlgaPiig-00290-00060544-00060719 that's a theme here i'm gonna show you CLYQlgaPiig-00291-00060720-00060911 that this is some more CLYQlgaPiig-00292-00060912-00061079 no this isn't tea this should be tea to CLYQlgaPiig-00293-00061079-00061294 keep on bread but it's whisper mint CLYQlgaPiig-00294-00061295-00061679 uh mint mouthwash we got the fresh nap CLYQlgaPiig-00295-00061679-00061991 napkins no hand sanitizer wipes CLYQlgaPiig-00296-00061991-00062263 boys you know what these are for you CLYQlgaPiig-00297-00062264-00062303 know CLYQlgaPiig-00298-00062304-00062463 once you're done you gotta you gotta CLYQlgaPiig-00299-00062464-00062750 clean up talking about wings CLYQlgaPiig-00300-00062751-00062919 talking about wings okay what were you CLYQlgaPiig-00301-00062920-00063126 thinking you freak okay this CLYQlgaPiig-00302-00063127-00063406 these are luxurious towelettes that's CLYQlgaPiig-00303-00063407-00063511 what it says right there CLYQlgaPiig-00304-00063512-00063711 luxurious towelettes this is to take off CLYQlgaPiig-00305-00063712-00063911 your makeup i'll use these later on my CLYQlgaPiig-00306-00064024-00064326 um not that well you know anyway CLYQlgaPiig-00307-00064327-00064559 what is this let's see what this is this CLYQlgaPiig-00308-00064560-00064671 is CLYQlgaPiig-00309-00064672-00065030 some cotton disks so you can clean CLYQlgaPiig-00310-00065032-00065382 your face and we also have CLYQlgaPiig-00311-00065383-00065591 uh these are these what do they say do CLYQlgaPiig-00312-00065592-00065759 not insert cotton swab CLYQlgaPiig-00313-00065760-00066135 into ear canal otherwise it gets CLYQlgaPiig-00314-00066136-00066406 stuck so that's great we got a little CLYQlgaPiig-00315-00066407-00066519 dish here with your CLYQlgaPiig-00316-00066520-00066831 stuff to clean yourself with some cups CLYQlgaPiig-00317-00066832-00067079 you can't steal those otherwise you'll i CLYQlgaPiig-00318-00067080-00067182 don't know CLYQlgaPiig-00319-00067183-00067391 stupid joke this this behind me right CLYQlgaPiig-00320-00067392-00067511 here that one CLYQlgaPiig-00321-00067512-00067655 didn't cost anything i found that on the CLYQlgaPiig-00322-00067656-00067815 side of the road we can't afford to buy CLYQlgaPiig-00323-00067816-00067943 all the paintings in here come on let's CLYQlgaPiig-00324-00067944-00068031 be real anyway CLYQlgaPiig-00325-00068032-00068159 let's come down here you notice there CLYQlgaPiig-00326-00068160-00068463 was no shower right no shower no bathtub CLYQlgaPiig-00327-00068464-00068591 that's because the water filtration CLYQlgaPiig-00328-00068592-00068767 system's off so we can no i'm kidding CLYQlgaPiig-00329-00068768-00068879 it's over here CLYQlgaPiig-00330-00068880-00069047 this is the shower it's its own room so CLYQlgaPiig-00331-00069048-00069206 let's head on in here to the shower you CLYQlgaPiig-00332-00069207-00069279 guys are CLYQlgaPiig-00333-00069280-00069423 this is what it's like to shower with CLYQlgaPiig-00334-00069424-00069638 the uh with the d-list youtube CLYQlgaPiig-00335-00069639-00069975 celebrity dude CLYQlgaPiig-00336-00069976-00070111 anyway i know what you're thinking on CLYQlgaPiig-00337-00070112-00070326 the ark there's not even a shower head CLYQlgaPiig-00338-00070327-00070631 what's going on here okay this this is CLYQlgaPiig-00339-00070632-00070726 the shower head CLYQlgaPiig-00340-00070727-00070879 so you can go like this and clean CLYQlgaPiig-00341-00070880-00071087 yourself oh i got water everywhere CLYQlgaPiig-00342-00071088-00071343 you can clean yourself or you can stick CLYQlgaPiig-00343-00071344-00071415 this CLYQlgaPiig-00344-00071416-00071655 seven inches up inside of you and clean CLYQlgaPiig-00345-00071656-00071791 your internals CLYQlgaPiig-00346-00071792-00071919 i mean why else would it be shaped like CLYQlgaPiig-00347-00071920-00072159 this i mean come on let's let's just CLYQlgaPiig-00348-00072160-00072319 let's just be honest here okay we know CLYQlgaPiig-00349-00072320-00072575 what this is but also CLYQlgaPiig-00350-00072576-00072767 that's the shower head up top there i CLYQlgaPiig-00351-00072768-00072926 know you can't see because the light i'm CLYQlgaPiig-00352-00072927-00073094 just i'm just blinding you with the CLYQlgaPiig-00353-00073095-00073199 lights CLYQlgaPiig-00354-00073200-00073399 the shower head this show the water CLYQlgaPiig-00355-00073400-00073567 comes down on top of you CLYQlgaPiig-00356-00073568-00073791 it comes on your head dude it literally CLYQlgaPiig-00357-00073792-00073926 comes on your head CLYQlgaPiig-00358-00073927-00074199 you get it the shitty joke let's go over CLYQlgaPiig-00359-00074200-00074294 here this is a CLYQlgaPiig-00360-00074295-00074519 another shanghai tang okay more shanghai CLYQlgaPiig-00361-00074520-00074703 tang uh this is the CLYQlgaPiig-00362-00074704-00074847 bath soap you want to know how you know CLYQlgaPiig-00363-00074848-00074999 this place is fancy you know how we're CLYQlgaPiig-00364-00075000-00075119 we're balling with the rich people now CLYQlgaPiig-00365-00075120-00075335 come out come with me i'll show you CLYQlgaPiig-00366-00075336-00075462 check this out it's gonna blow your mind CLYQlgaPiig-00367-00075463-00075655 okay this remember this is bath soap CLYQlgaPiig-00368-00075656-00075935 shanghai tang this is the mandarin tea CLYQlgaPiig-00369-00075936-00076150 this right here CLYQlgaPiig-00370-00076151-00076350 face soap okay they look the same but CLYQlgaPiig-00371-00076351-00076471 they're not CLYQlgaPiig-00372-00076472-00076662 i don't know the difference between face CLYQlgaPiig-00373-00076663-00076887 soap and and bath soap CLYQlgaPiig-00374-00076888-00077055 but apparently there's a difference if CLYQlgaPiig-00375-00077056-00077199 you're rich enough they'll give you one CLYQlgaPiig-00376-00077200-00077255 of each CLYQlgaPiig-00377-00077256-00077519 so i don't know here we are we got that CLYQlgaPiig-00378-00077520-00077582 we got the CLYQlgaPiig-00379-00077583-00077815 trifecta over here because we've got the CLYQlgaPiig-00380-00077816-00077950 bath gel shampoo CLYQlgaPiig-00381-00077951-00078167 and conditioner and we've got a shower CLYQlgaPiig-00382-00078168-00078406 cap shower cap comes in a triangular CLYQlgaPiig-00383-00078407-00078511 piece of cardboard CLYQlgaPiig-00384-00078512-00078719 not sure what the strategy is there but CLYQlgaPiig-00385-00078720-00078855 it is what it is CLYQlgaPiig-00386-00078856-00079126 down the hall okay that's where we came CLYQlgaPiig-00387-00079127-00079262 in down the hall you would think that CLYQlgaPiig-00388-00079263-00079423 this is interactive it's not i don't CLYQlgaPiig-00389-00079424-00079543 know it's just to hang your coats i'm CLYQlgaPiig-00390-00079544-00079623 not really CLYQlgaPiig-00391-00079624-00079815 sure here's the bath there's the the CLYQlgaPiig-00392-00079816-00079959 shower area behind me CLYQlgaPiig-00393-00079960-00080223 another 55 inch tv because why not right CLYQlgaPiig-00394-00080224-00080471 i mean like why not why not have two 55 CLYQlgaPiig-00395-00080472-00080575 inch tvs CLYQlgaPiig-00396-00080576-00080767 we got this is the master bedroom it's CLYQlgaPiig-00397-00080768-00080879 also the only bedroom CLYQlgaPiig-00398-00080880-00081079 so by default it's the master it's also CLYQlgaPiig-00399-00081080-00081326 the guest bedroom i guess by default so CLYQlgaPiig-00400-00081327-00081550 whatever it's got a king-sized bed so CLYQlgaPiig-00401-00081551-00081767 we're going to just like CLYQlgaPiig-00402-00081768-00082103 take a second to just you and me we're CLYQlgaPiig-00403-00082104-00082247 just going to be here for a second we're CLYQlgaPiig-00404-00082248-00082318 just going to chill CLYQlgaPiig-00405-00082319-00082487 you know we're just hanging out and at CLYQlgaPiig-00406-00082488-00082615 this moment in time you know what i'm CLYQlgaPiig-00407-00082616-00082743 thinking about CLYQlgaPiig-00408-00082744-00082975 i'm remembering that statistic where CLYQlgaPiig-00409-00082976-00083111 they say that the dirtiest part of a CLYQlgaPiig-00410-00083112-00083311 hotel room is the top sheet on a bed CLYQlgaPiig-00411-00083312-00083447 because when people come in and they get CLYQlgaPiig-00412-00083448-00083623 intimate they don't CLYQlgaPiig-00413-00083624-00083967 bother to take the sheets off CLYQlgaPiig-00414-00083968-00084126 okay we're good enough this is that's CLYQlgaPiig-00415-00084127-00084303 gross um anyway this is CLYQlgaPiig-00416-00084304-00084615 this is the bedroom okay this is this CLYQlgaPiig-00417-00084616-00084799 reading lights i've already shown you i CLYQlgaPiig-00418-00084800-00084991 can't read so if you can you can use CLYQlgaPiig-00419-00084992-00085103 those lights CLYQlgaPiig-00420-00085104-00085303 down here we've got the power station CLYQlgaPiig-00421-00085304-00085438 okay you don't look at my CLYQlgaPiig-00422-00085439-00085638 grow shoes i can smell it from here i'm CLYQlgaPiig-00423-00085639-00085782 kidding well okay CLYQlgaPiig-00424-00085783-00086111 this is the alarm clock i just use my CLYQlgaPiig-00425-00086112-00086311 phone like everyone else in 2021 CLYQlgaPiig-00426-00086312-00086567 and look at this i was offended it was a CLYQlgaPiig-00427-00086568-00086623 usb CLYQlgaPiig-00428-00086624-00087055 a bro usb a dude that's come on like CLYQlgaPiig-00429-00087056-00087343 it's 20 21. this is an embarrassment but CLYQlgaPiig-00430-00087344-00087550 they redeemed themselves because i CLYQlgaPiig-00431-00087551-00087703 notice CLYQlgaPiig-00432-00087704-00088135 they have usbc built in CLYQlgaPiig-00433-00088136-00088247 it's built into the wall they had an CLYQlgaPiig-00434-00088248-00088550 electric they installed usbc into their CLYQlgaPiig-00435-00088551-00088599 wall CLYQlgaPiig-00436-00088600-00088911 dude amazing well done i was impressed i CLYQlgaPiig-00437-00088912-00089031 was impressed there CLYQlgaPiig-00438-00089032-00089335 uh good job to you guys uh at CLYQlgaPiig-00439-00089336-00089535 what is this place called conrad CLYQlgaPiig-00440-00089536-00089743 i don't know anyway CLYQlgaPiig-00441-00089744-00089982 beautiful setup here this oh you want to CLYQlgaPiig-00442-00089983-00090150 know about the painting CLYQlgaPiig-00443-00090151-00090255 of course you want to know about the CLYQlgaPiig-00444-00090256-00090359 painting you want to know how much to CLYQlgaPiig-00445-00090360-00090494 spend on that painting right CLYQlgaPiig-00446-00090495-00090782 this painting right here was done by a CLYQlgaPiig-00447-00090783-00090967 seven-year-old german girl CLYQlgaPiig-00448-00090968-00091303 who lives upstate in new york and i paid CLYQlgaPiig-00449-00091304-00091462 her 2 million dollars to make this CLYQlgaPiig-00450-00091463-00091575 painting you want to know why CLYQlgaPiig-00451-00091576-00091806 because she only has elbows it took her CLYQlgaPiig-00452-00091807-00091935 two months to make this CLYQlgaPiig-00453-00091936-00092182 okay and look at let's hop up on the bed CLYQlgaPiig-00454-00092183-00092343 let's let's get a little closer look CLYQlgaPiig-00455-00092344-00092431 over here okay CLYQlgaPiig-00456-00092432-00092735 she got the yellow and the red accents CLYQlgaPiig-00457-00092736-00092903 tell me that's not worth two million CLYQlgaPiig-00458-00092904-00093087 elbows only she doesn't even have CLYQlgaPiig-00459-00093088-00093431 her she has no forearms dude so yeah CLYQlgaPiig-00460-00093432-00093711 let's head over here um we've got a CLYQlgaPiig-00461-00093712-00093799 couple phones CLYQlgaPiig-00462-00093800-00093943 in this place in case you don't have CLYQlgaPiig-00463-00093944-00094191 your own CLYQlgaPiig-00464-00094192-00094399 sanitized let's turn on the tv we'll see CLYQlgaPiig-00465-00094400-00094503 what's going on oh CLYQlgaPiig-00466-00094504-00094662 dude it's my favorite channel this is my CLYQlgaPiig-00467-00094663-00094838 favorite channel check it out CLYQlgaPiig-00468-00094839-00095047 it's got my name on it it's got my name CLYQlgaPiig-00469-00095048-00095191 anything with me CLYQlgaPiig-00470-00095192-00095399 favorite channel it should say omniarc CLYQlgaPiig-00471-00095400-00095535 right it should say on the ark i don't CLYQlgaPiig-00472-00095536-00095582 know CLYQlgaPiig-00473-00095583-00095759 you know don't didn't they recognize me CLYQlgaPiig-00474-00095760-00095935 when i walked in weren't they like oh CLYQlgaPiig-00475-00095936-00096094 dude you're that rise of kingdoms CLYQlgaPiig-00476-00096095-00096294 youtuber who got like 20 views on that CLYQlgaPiig-00477-00096295-00096479 one video one time CLYQlgaPiig-00478-00096480-00096726 they should have known they didn't it is CLYQlgaPiig-00479-00096727-00096806 what it is CLYQlgaPiig-00480-00096807-00097143 um let's see we got moods over here CLYQlgaPiig-00481-00097144-00097311 what those are let's see what the moods CLYQlgaPiig-00482-00097312-00097471 are let's CLYQlgaPiig-00483-00097472-00097774 let's make it a mood right now armchair CLYQlgaPiig-00484-00097775-00097982 tourist we have the beaches CLYQlgaPiig-00485-00097983-00098094 caribbean please enjoy this CLYQlgaPiig-00486-00098095-00098271 complimentary complimentary film CLYQlgaPiig-00487-00098272-00098359 provided by the CLYQlgaPiig-00488-00098360-00098591 armchair tourist crystal clear eye CLYQlgaPiig-00489-00098592-00098735 definition this film will provide a CLYQlgaPiig-00490-00098736-00098918 unique ambient background CLYQlgaPiig-00491-00098919-00099062 to your room let's go ahead and set the CLYQlgaPiig-00492-00099063-00099223 mood ladies and gentlemen CLYQlgaPiig-00493-00099224-00099623 set the mood for the CLYQlgaPiig-00494-00099624-00099812 king bed CLYQlgaPiig-00495-00099813-00099974 [Music] CLYQlgaPiig-00496-00099975-00100343 come on CLYQlgaPiig-00497-00100344-00100487 you know what it is it's night time in CLYQlgaPiig-00498-00100488-00100718 caribbean in the caribbean they didn't CLYQlgaPiig-00499-00100719-00100862 they don't have light they didn't have CLYQlgaPiig-00500-00100863-00101031 lights they forgot to turn the lights on CLYQlgaPiig-00501-00101032-00101135 they have lights come on they have CLYQlgaPiig-00502-00101136-00101359 lights they just didn't turn them on CLYQlgaPiig-00503-00101360-00101503 so there's a live feed that's what this CLYQlgaPiig-00504-00101504-00101711 is that's why it looks like it's not CLYQlgaPiig-00505-00101712-00101879 working but CLYQlgaPiig-00506-00101880-00102147 okay it works just CLYQlgaPiig-00507-00102148-00102326 [Music] CLYQlgaPiig-00508-00102327-00102518 anyway so coming on over here we're CLYQlgaPiig-00509-00102519-00102647 going to look take a look at the view CLYQlgaPiig-00510-00102648-00102886 this is the 12th floor so if i jump it's CLYQlgaPiig-00511-00102888-00102982 over CLYQlgaPiig-00512-00102983-00103239 down here there's not really uh not CLYQlgaPiig-00513-00103240-00103294 really much CLYQlgaPiig-00514-00103295-00103471 okay like this is just this is just your CLYQlgaPiig-00515-00103472-00103630 normal city view on the street CLYQlgaPiig-00516-00103631-00103847 street view right we can take a little CLYQlgaPiig-00517-00103848-00104023 little view up there oh no you can't see CLYQlgaPiig-00518-00104024-00104151 anything because there's a CLYQlgaPiig-00519-00104152-00104382 reflection from the lights but anyway CLYQlgaPiig-00520-00104383-00104558 let's head on back over here to the uh CLYQlgaPiig-00521-00104559-00104663 what's this room called CLYQlgaPiig-00522-00104664-00104847 this is the parlor this is the parlor CLYQlgaPiig-00523-00104848-00105031 okay we're heading out over to parlor CLYQlgaPiig-00524-00105032-00105199 i'm gonna visit uh CLYQlgaPiig-00525-00105200-00105519 visit my little succulent over here it's CLYQlgaPiig-00526-00105520-00105590 plastic CLYQlgaPiig-00527-00105591-00105775 so we don't have to worry about that CLYQlgaPiig-00528-00105776-00105934 dying on us now do we CLYQlgaPiig-00529-00105935-00106134 um one thing that was missing from this CLYQlgaPiig-00530-00106135-00106271 place no bible CLYQlgaPiig-00531-00106272-00106390 can you believe that no bible this is CLYQlgaPiig-00532-00106391-00106631 america right no bible i i checked in CLYQlgaPiig-00533-00106632-00106671 here CLYQlgaPiig-00534-00106672-00106878 check this out oh i thought i broke CLYQlgaPiig-00535-00106879-00107015 it CLYQlgaPiig-00536-00107016-00107239 you can plug you have access to the CLYQlgaPiig-00537-00107240-00107423 television from here right CLYQlgaPiig-00538-00107424-00107631 that's fancy i can go home and get my CLYQlgaPiig-00539-00107632-00107878 ps5 plug it in here play playstation 5 CLYQlgaPiig-00540-00107879-00108031 and a five-star hotel that's a CLYQlgaPiig-00541-00108032-00108215 playstation 5 star CLYQlgaPiig-00542-00108216-00108390 i'm not going to do it because i it's CLYQlgaPiig-00543-00108391-00108623 like in 30 uber and it's both way i'm CLYQlgaPiig-00544-00108624-00108654 not CLYQlgaPiig-00545-00108655-00108790 i'm not doing that but i could do it if CLYQlgaPiig-00546-00108791-00109078 i wanted to deep drawers for your deep CLYQlgaPiig-00547-00109079-00109151 pockets CLYQlgaPiig-00548-00109152-00109366 there's nothing in them there's no bible CLYQlgaPiig-00549-00109367-00109543 i don't know how am i CLYQlgaPiig-00550-00109544-00109743 like this is america right and we've CLYQlgaPiig-00551-00109744-00109902 we've built our entire history on CLYQlgaPiig-00552-00109903-00110078 oppressing people based on religion CLYQlgaPiig-00553-00110079-00110390 and and you know economic status CLYQlgaPiig-00554-00110391-00110543 i can go to a red roof in i can go to a CLYQlgaPiig-00555-00110544-00110831 holiday inn for 17 CLYQlgaPiig-00556-00110832-00110966 and there's gonna be a dollar store CLYQlgaPiig-00557-00110967-00111127 bible somewhere because they know what's CLYQlgaPiig-00558-00111128-00111207 important CLYQlgaPiig-00559-00111208-00111575 jesus christ and here nothing so CLYQlgaPiig-00560-00111576-00111719 it is what it is let's take a look in CLYQlgaPiig-00561-00111720-00112143 these closets what's in here CLYQlgaPiig-00562-00112144-00112278 i suddenly don't care about the bible CLYQlgaPiig-00563-00112279-00112478 anymore because we have ladies and CLYQlgaPiig-00564-00112479-00112654 gentlemen we have two robes CLYQlgaPiig-00565-00112655-00112831 one for right now and one for maybe CLYQlgaPiig-00566-00112832-00113031 tomorrow before i check out that way CLYQlgaPiig-00567-00113032-00113199 they have to do twice the laundry CLYQlgaPiig-00568-00113200-00113423 i don't know but it looks amazing down CLYQlgaPiig-00569-00113424-00113583 here that's where i got these slippers CLYQlgaPiig-00570-00113583-00113631 from CLYQlgaPiig-00571-00113632-00113831 they're not great honestly that my feet CLYQlgaPiig-00572-00113832-00113951 are sweating but CLYQlgaPiig-00573-00113952-00114143 it's better than using my dirty socks in CLYQlgaPiig-00574-00114144-00114302 the floor and then there's a shoe bag CLYQlgaPiig-00575-00114303-00114575 down here a little iron things like that CLYQlgaPiig-00576-00114576-00114831 these sheets these are the ones that i'm CLYQlgaPiig-00577-00114832-00115047 going to be using because the ones here CLYQlgaPiig-00578-00115048-00115310 have ejaculate on them these don't and CLYQlgaPiig-00579-00115311-00115439 the way that i know that they don't is CLYQlgaPiig-00580-00115440-00115558 because CLYQlgaPiig-00581-00115559-00115719 people are too lazy to take those out so CLYQlgaPiig-00582-00115720-00115910 we're going to be using those but also CLYQlgaPiig-00583-00115911-00116031 if you're here with your partner and you CLYQlgaPiig-00584-00116032-00116166 get into an argument you're going to be CLYQlgaPiig-00585-00116167-00116319 sleeping on that couch out there CLYQlgaPiig-00586-00116320-00116463 at least you got some extra blankets so CLYQlgaPiig-00587-00116464-00116647 you don't freeze your ass off so CLYQlgaPiig-00588-00116648-00116854 that's good what's over in this one here CLYQlgaPiig-00589-00116855-00117054 we've got an abercrombie coat because CLYQlgaPiig-00590-00117055-00117134 i'm broke CLYQlgaPiig-00591-00117135-00117454 and what is this we've got a CLYQlgaPiig-00592-00117455-00117815 umbrella so it doesn't CLYQlgaPiig-00593-00117816-00118063 i'm competent i can do this okay we got CLYQlgaPiig-00594-00118064-00118343 an umbrella here CLYQlgaPiig-00595-00118344-00118486 oh what's down here maybe the bible's CLYQlgaPiig-00596-00118488-00118678 not here no no bible CLYQlgaPiig-00597-00118679-00119083 oh that drawer is broken CLYQlgaPiig-00598-00119083-00119295 well going to close that CLYQlgaPiig-00599-00119296-00119599 um yeah so it CLYQlgaPiig-00600-00119600-00119943 is 6 p.m right now 5 56 to be exact CLYQlgaPiig-00601-00119944-00120102 i haven't eaten since breakfast besides CLYQlgaPiig-00602-00120103-00120254 those little chocolates that i had like CLYQlgaPiig-00603-00120255-00120366 two hours ago CLYQlgaPiig-00604-00120367-00120678 and uh i'm starving so i'm gonna CLYQlgaPiig-00605-00120679-00120886 find food um the food here is CLYQlgaPiig-00606-00120888-00121071 ridiculously expensive so yeah CLYQlgaPiig-00607-00121072-00121247 let's go get some food yo now it's CLYQlgaPiig-00608-00121248-00121502 purple dude this is sick man this place CLYQlgaPiig-00609-00121503-00121590 is dope CLYQlgaPiig-00610-00121591-00121823 this is so cool so i've been living this CLYQlgaPiig-00611-00121824-00122047 life of opulence for the past few hours CLYQlgaPiig-00612-00122048-00122271 now i'm exhausted it's time to eat CLYQlgaPiig-00613-00122272-00122527 and i decided what does a king eat right CLYQlgaPiig-00614-00122528-00122663 what does a king eat CLYQlgaPiig-00615-00122664-00122871 ya boy secured the bag this is shake CLYQlgaPiig-00616-00122872-00123007 shack you know i had to get something CLYQlgaPiig-00617-00123008-00123175 absolutely delectable CLYQlgaPiig-00618-00123176-00123390 for for dinner tonight after such a long CLYQlgaPiig-00619-00123391-00123519 day man they really CLYQlgaPiig-00620-00123520-00123702 this is really a plastic sticker i can't CLYQlgaPiig-00621-00123703-00123823 even rip it okay CLYQlgaPiig-00622-00123824-00124078 this is i had to do it man i had to do CLYQlgaPiig-00623-00124079-00124278 it it was right around the corner CLYQlgaPiig-00624-00124279-00124599 absolutely clutch clutch guys what is CLYQlgaPiig-00625-00124600-00124702 your favorite CLYQlgaPiig-00626-00124703-00124847 what's your favorite burger i need to CLYQlgaPiig-00627-00124848-00124990 know you already know i got the double CLYQlgaPiig-00628-00124991-00125078 shack in here CLYQlgaPiig-00629-00125079-00125247 got the double shack burger we don't got CLYQlgaPiig-00630-00125248-00125471 anything fancy on it we don't have any CLYQlgaPiig-00631-00125472-00125686 mushrooms or any bacon nah dude we just CLYQlgaPiig-00632-00125688-00125823 got the double shack burger with the CLYQlgaPiig-00633-00125824-00126086 shack sauce CLYQlgaPiig-00634-00126088-00126407 signature crinkle cut fries i was CLYQlgaPiig-00635-00126408-00126599 praying dude i was praying that they had CLYQlgaPiig-00636-00126600-00126743 the ketchup in there because i left and CLYQlgaPiig-00637-00126744-00126934 i realized as i walked out i was like no CLYQlgaPiig-00638-00126935-00127023 dude they CLYQlgaPiig-00639-00127024-00127183 i forgot to grab the ketchup but they CLYQlgaPiig-00640-00127183-00127334 thought ahead of course they did it's CLYQlgaPiig-00641-00127335-00127447 shake shack you know CLYQlgaPiig-00642-00127448-00127663 they they do they do the thing they do CLYQlgaPiig-00643-00127664-00127783 the thing yo CLYQlgaPiig-00644-00127783-00128110 there it is boys let's go that shock CLYQlgaPiig-00645-00128111-00128231 burger looking CLYQlgaPiig-00646-00128232-00128566 fine as hell look at that yes dude CLYQlgaPiig-00647-00128567-00128863 yes dude that's what i'm talking about CLYQlgaPiig-00648-00128864-00128958 guys CLYQlgaPiig-00649-00128959-00129119 what's a better burger than shake shack CLYQlgaPiig-00650-00129120-00129254 seriously drop it in the comment section CLYQlgaPiig-00651-00129255-00129423 below i got grease all over the place CLYQlgaPiig-00652-00129424-00129510 already CLYQlgaPiig-00653-00129511-00129710 that's the oh we're digging right in we CLYQlgaPiig-00654-00129711-00129847 are digging right CLYQlgaPiig-00655-00129848-00130110 in look at how greasy look how greasy CLYQlgaPiig-00656-00130111-00130295 the bag is man that's how you know it's CLYQlgaPiig-00657-00130296-00130910 good dude that's how you know it's good CLYQlgaPiig-00658-00130911-00131223 that shack sauce dude oh it's perfect CLYQlgaPiig-00659-00131224-00131463 this is gonna give me the itis for real CLYQlgaPiig-00660-00131464-00131663 for real i'm gonna pass out after this CLYQlgaPiig-00661-00131664-00132063 it's only 6 20. i got stuff to do but CLYQlgaPiig-00662-00132064-00132375 i don't know one man fall asleep a CLYQlgaPiig-00663-00132376-00132613 little mukbang for you guys CLYQlgaPiig-00664-00132614-00132743 [Music] CLYQlgaPiig-00665-00132744-00133135 no these fries they don't even need CLYQlgaPiig-00666-00133136-00133447 ketchup they're crispy they're salty CLYQlgaPiig-00667-00133448-00133766 yes dude yo my eyes look crazy here they CLYQlgaPiig-00668-00133767-00133839 look so CLYQlgaPiig-00669-00133840-00134239 blue what there's no filter or editing CLYQlgaPiig-00670-00134240-00134502 that's nuts guys i just tried out the uh CLYQlgaPiig-00671-00134503-00134623 the mandarin tea CLYQlgaPiig-00672-00134624-00134887 lotion this stuff smells incredible but CLYQlgaPiig-00673-00134888-00135087 it's really greasy CLYQlgaPiig-00674-00135088-00135311 six out of ten honestly could do better CLYQlgaPiig-00675-00135312-00135471 it's much better than the face soap CLYQlgaPiig-00676-00135472-00135623 though i just tried the face soap CLYQlgaPiig-00677-00135624-00135823 and uh it smells like you know your CLYQlgaPiig-00678-00135824-00136014 basic hotel soap may be CLYQlgaPiig-00679-00136015-00136295 slightly different but it is what it is CLYQlgaPiig-00680-00136296-00136439 i might have to try one of these i don't CLYQlgaPiig-00681-00136440-00136559 know if they're going to charge me for CLYQlgaPiig-00682-00136560-00136647 this but CLYQlgaPiig-00683-00136648-00136799 we might we might around and give CLYQlgaPiig-00684-00136800-00137014 that a try what we do have to do though CLYQlgaPiig-00685-00137015-00137159 we have to go on the bed oh do you guys CLYQlgaPiig-00686-00137160-00137575 think the bed's bouncing CLYQlgaPiig-00687-00137576-00137807 yeah dude this is a good workout CLYQlgaPiig-00688-00137808-00137959 the people downstairs probably think i'm CLYQlgaPiig-00689-00137960-00138047 like CLYQlgaPiig-00690-00138048-00138335 doing something way worse i'm not we're CLYQlgaPiig-00691-00138336-00138623 vibing bro CLYQlgaPiig-00692-00138624-00138783 dude we're vibing i swear i didn't have CLYQlgaPiig-00693-00138784-00138935 an energy drink or any coffee in like a CLYQlgaPiig-00694-00138936-00139063 really long time i just had that diet CLYQlgaPiig-00695-00139064-00139166 coke 10 out of 10 CLYQlgaPiig-00696-00139167-00139351 for bounciness honestly this was really CLYQlgaPiig-00697-00139352-00139511 bouncy so CLYQlgaPiig-00698-00139512-00139702 top notch all right let's try out this CLYQlgaPiig-00699-00139703-00139895 nespresso machine i've literally CLYQlgaPiig-00700-00139896-00140071 never used one of these i've only ever CLYQlgaPiig-00701-00140072-00140247 used keurig's so CLYQlgaPiig-00702-00140248-00140414 let's see how this goes this says you CLYQlgaPiig-00703-00140415-00140575 have to fill the back with water CLYQlgaPiig-00704-00140576-00140743 we can't use the sink water so we're CLYQlgaPiig-00705-00140744-00140975 gonna go ahead and use the conrad water CLYQlgaPiig-00706-00140976-00141199 so let's see if we can not make an CLYQlgaPiig-00707-00141200-00141311 absolute mess CLYQlgaPiig-00708-00141312-00141639 with with this let's pour this CLYQlgaPiig-00709-00141640-00141919 crack open a warm one with the boys so CLYQlgaPiig-00710-00141920-00142014 let's do that CLYQlgaPiig-00711-00142015-00142247 pour this in the back here a little CLYQlgaPiig-00712-00142248-00142471 water dripping asmr for you guys if CLYQlgaPiig-00713-00142472-00142566 that's CLYQlgaPiig-00714-00142567-00142799 that's your thing we're gonna empty two CLYQlgaPiig-00715-00142800-00142943 in there just in case you know CLYQlgaPiig-00716-00142944-00143151 why not we'll dump two in there maybe CLYQlgaPiig-00717-00143152-00143359 i'll have some in the morning as well CLYQlgaPiig-00718-00143360-00143687 who knows i mean the sky's the limit or CLYQlgaPiig-00719-00143688-00143871 whatever they say in the movies CLYQlgaPiig-00720-00143872-00144295 let's see where's the garbage um CLYQlgaPiig-00721-00144296-00144471 let's i'll figure that out later let's CLYQlgaPiig-00722-00144472-00144654 see let me move this CLYQlgaPiig-00723-00144655-00144863 over here we're gonna have to get oh CLYQlgaPiig-00724-00144864-00144975 wait let me close this CLYQlgaPiig-00725-00144976-00145239 we need uh we're gonna we're gonna make CLYQlgaPiig-00726-00145240-00145399 some espresso okay we don't CLYQlgaPiig-00727-00145400-00145551 we don't mess around with coffee okay CLYQlgaPiig-00728-00145552-00145751 we're going straight for the espresso CLYQlgaPiig-00729-00145752-00145990 we've got three choices okay there's the CLYQlgaPiig-00730-00145991-00146111 black the blue CLYQlgaPiig-00731-00146112-00146351 and the gold so it's basically like CLYQlgaPiig-00732-00146352-00146511 pokemon you got to pick your uh CLYQlgaPiig-00733-00146512-00146759 pick your starter here um the black is CLYQlgaPiig-00734-00146760-00146887 or stretto the blue CLYQlgaPiig-00735-00146888-00147207 is the volto lungo and the other one is CLYQlgaPiig-00736-00147208-00147478 from what i can tell decaf so uh the CLYQlgaPiig-00737-00147479-00147687 black one is fruity and coco so we're CLYQlgaPiig-00738-00147688-00147863 gonna go ahead and try that one out why CLYQlgaPiig-00739-00147864-00147959 not right CLYQlgaPiig-00740-00147960-00148263 let's see what do we power button CLYQlgaPiig-00741-00148264-00148599 open leather insert capsule CLYQlgaPiig-00742-00148600-00148919 um assuming it goes like that did i CLYQlgaPiig-00743-00148920-00149071 that up CLYQlgaPiig-00744-00149072-00149439 i'm gonna just we're gonna close it CLYQlgaPiig-00745-00149440-00149631 it smells like plastic let's go with the CLYQlgaPiig-00746-00149632-00149766 let's go with the uh CLYQlgaPiig-00747-00149767-00150007 espresso option let's see let's see this CLYQlgaPiig-00748-00150008-00150071 bad boy CLYQlgaPiig-00749-00150072-00150407 in action i'm assuming it's heating up CLYQlgaPiig-00750-00150408-00151396 or did i drop to press it twice CLYQlgaPiig-00751-00151397-00151614 [Music] CLYQlgaPiig-00752-00151615-00151902 okay i thought that would be messy let's CLYQlgaPiig-00753-00151903-00152047 go CLYQlgaPiig-00754-00152048-00152326 yo yo that smells incredible that smells CLYQlgaPiig-00755-00152327-00152575 so good dude CLYQlgaPiig-00756-00152576-00152799 oh my god wait a minute i actually was CLYQlgaPiig-00757-00152800-00153031 making this as like a meme but like CLYQlgaPiig-00758-00153032-00153214 this smells so freaking good i shouldn't CLYQlgaPiig-00759-00153215-00153439 be having espresso this late at night CLYQlgaPiig-00760-00153440-00153735 it's 6 45. i'm gonna have a shot oh CLYQlgaPiig-00761-00153736-00153799 let's CLYQlgaPiig-00762-00153800-00154031 look we got the got the crema on the top CLYQlgaPiig-00763-00154032-00154214 there flawless CLYQlgaPiig-00764-00154215-00154551 flawless well done nespresso it smells CLYQlgaPiig-00765-00154552-00154678 burnt CLYQlgaPiig-00766-00154679-00154999 maybe that's the uh the fruity cocoa CLYQlgaPiig-00767-00155000-00155614 smell i don't know CLYQlgaPiig-00768-00155615-00155935 um yes there's complex notes CLYQlgaPiig-00769-00155936-00156487 of chocolate and red wine CLYQlgaPiig-00770-00156488-00156687 that's actually super good i'm not even CLYQlgaPiig-00771-00156688-00156863 messing around that's really really good CLYQlgaPiig-00772-00156864-00157031 i don't even know what brand this is CLYQlgaPiig-00773-00157032-00157231 or is it all nespresso oh it's an CLYQlgaPiig-00774-00157232-00157423 espresso brand i don't have any like CLYQlgaPiig-00775-00157424-00157639 cream or sugar or anything this is just CLYQlgaPiig-00776-00157640-00157759 fire just on its own CLYQlgaPiig-00777-00157760-00157975 yo i'm gonna be running up the walls CLYQlgaPiig-00778-00157976-00158143 later let's try the gold one CLYQlgaPiig-00779-00158144-00158295 i mean why not right let's try the gold CLYQlgaPiig-00780-00158296-00158871 one let's see what this tastes like CLYQlgaPiig-00781-00158872-00159207 there's no coffee CLYQlgaPiig-00782-00159208-00159390 what happened the gold one's broken the CLYQlgaPiig-00783-00159391-00159551 gold one's broken i broke it this is CLYQlgaPiig-00784-00159552-00159639 just piss water CLYQlgaPiig-00785-00159640-00159871 i don't know if you can see this but CLYQlgaPiig-00786-00159872-00159983 it's just yarn water CLYQlgaPiig-00787-00159984-00160095 i don't know maybe that's because CLYQlgaPiig-00788-00160096-00160399 there's no filtration system in this dam CLYQlgaPiig-00789-00160400-00160687 there we go we are in business ladies CLYQlgaPiig-00790-00160688-00160854 and gentlemen let's try this gold one CLYQlgaPiig-00791-00160855-00160902 out CLYQlgaPiig-00792-00160903-00161054 my neighbors are probably just like how CLYQlgaPiig-00793-00161055-00161254 many cups of espresso that thing is loud CLYQlgaPiig-00794-00161255-00161319 that thing is CLYQlgaPiig-00795-00161320-00161487 loud probably thinking how many cups of CLYQlgaPiig-00796-00161488-00161654 espresso is he gonna make over there CLYQlgaPiig-00797-00161655-00161687 it's CLYQlgaPiig-00798-00161688-00161823 it's seven o'clock at night this is CLYQlgaPiig-00799-00161824-00162383 ridiculous i'm calling the police anyway CLYQlgaPiig-00800-00162384-00163063 what is that CLYQlgaPiig-00801-00163064-00163311 nope gold one's gross gold one's gross CLYQlgaPiig-00802-00163312-00163519 don't do it don't do decaf just don't CLYQlgaPiig-00803-00163520-00163566 just CLYQlgaPiig-00804-00163567-00163726 just don't do it i really wish i didn't CLYQlgaPiig-00805-00163727-00163902 eat those chocolates earlier because now CLYQlgaPiig-00806-00163903-00163951 that i CLYQlgaPiig-00807-00163952-00164166 ate dinner i want something sweet that's CLYQlgaPiig-00808-00164167-00164326 like what fat people do is like CLYQlgaPiig-00809-00164327-00164519 like myself like you eat and then you CLYQlgaPiig-00810-00164520-00164654 just want to keep eating like i had CLYQlgaPiig-00811-00164655-00164759 something salty you know i want CLYQlgaPiig-00812-00164760-00164863 something sweet and then you want CLYQlgaPiig-00813-00164864-00164990 something salty after that CLYQlgaPiig-00814-00164991-00165175 i want something sweet right now and i CLYQlgaPiig-00815-00165176-00165351 don't know how i'm gonna solve this CLYQlgaPiig-00816-00165352-00165487 problem but CLYQlgaPiig-00817-00165488-00165687 regardless this video has been way CLYQlgaPiig-00818-00165688-00165847 longer than i thought it would be CLYQlgaPiig-00819-00165848-00165943 hopefully you guys CLYQlgaPiig-00820-00165944-00166135 enjoyed it this is not normally what i CLYQlgaPiig-00821-00166136-00166351 do on this channel but i had a really CLYQlgaPiig-00822-00166352-00166454 good time CLYQlgaPiig-00823-00166455-00166663 making this video so if this is CLYQlgaPiig-00824-00166664-00166823 something that you guys found CLYQlgaPiig-00825-00166824-00166983 entertaining or found interesting CLYQlgaPiig-00826-00166984-00167175 please be sure to drop a thumbs up on us CLYQlgaPiig-00827-00167176-00167295 that way i know that CLYQlgaPiig-00828-00167296-00167454 more content like this is something that CLYQlgaPiig-00829-00167455-00167671 you guys wouldn't mind seeing of course CLYQlgaPiig-00830-00167672-00167887 comment down below your favorite burger CLYQlgaPiig-00831-00167888-00168054 i need to know is it shake shack is it CLYQlgaPiig-00832-00168055-00168238 in and out CLYQlgaPiig-00833-00168239-00168438 is the burger king okay are you wrong is CLYQlgaPiig-00834-00168439-00168575 it CLYQlgaPiig-00835-00168576-00168726 comment down below let me know what you CLYQlgaPiig-00836-00168727-00168847 think of this place what do you think of CLYQlgaPiig-00837-00168848-00168895 this CLYQlgaPiig-00838-00168896-00169087 hotel i would love to hear from you guys CLYQlgaPiig-00839-00169088-00169247 and of course subscribe to the channel CLYQlgaPiig-00840-00169248-00169383 if you're new around here click that CLYQlgaPiig-00841-00169384-00169519 bell to be notified the next time that i CLYQlgaPiig-00842-00169520-00169614 upload a vlog CLYQlgaPiig-00843-00169615-00169895 style video and as always guys thank you CLYQlgaPiig-00844-00169896-00170071 so much for watching my social media CLYQlgaPiig-00845-00170072-00170207 links are in the description below CLYQlgaPiig-00846-00170208-00170375 follow me over there on instagram CLYQlgaPiig-00847-00170376-00170590 twitter facebook discord everything is CLYQlgaPiig-00848-00170591-00170799 always in the description below my CLYQlgaPiig-00849-00170800-00170887 instagram story CLYQlgaPiig-00850-00170888-00171111 saw this before this video went live so CLYQlgaPiig-00851-00171112-00171271 you get a little sneak peek of stuff as CLYQlgaPiig-00852-00171272-00171414 well anyway guys thank you so much for CLYQlgaPiig-00853-00171415-00171543 watching this has been omniarc i will CLYQlgaPiig-00854-00171544-00172283 talk to you guys again soon CLYQlgaPiig-00855-00172284-00173023 peace CLYQlgaPiig-00856-00173024-00173232 you CNsa8p1Ml4U-00000-00000000-00000064 [Music] CNsa8p1Ml4U-00001-00000065-00000459 foreign CNsa8p1Ml4U-00002-00000459-00002147 [Music] CNsa8p1Ml4U-00003-00002148-00003293 [Music] CNsa8p1Ml4U-00004-00003294-00003497 foreign CNsa8p1Ml4U-00006-00006606-00006995 foreign CNsa8p1Ml4U-00007-00006995-00008130 [Music] CNsa8p1Ml4U-00008-00008131-00008840 [Applause] CNsa8p1Ml4U-00009-00008841-00009773 [Music] CNsa8p1Ml4U-00010-00009774-00010081 foreign CNsa8p1Ml4U-00012-00013373-00013765 foreign CNsa8p1Ml4U-00013-00013766-00016408 [Music] CNsa8p1Ml4U-00014-00016409-00016882 foreign CNsa8p1Ml4U-00015-00016883-00017497 [Music] CNVtTxtGfiy-00000-00000877-00001066 in the world CNVtTxtGfiy-00001-00001067-00001539 I'm very honored presentation concerning CNVtTxtGfiy-00002-00001540-00001795 sustainability of transition policies in CNVtTxtGfiy-00003-00001796-00002331 South Korea I will talk about the CNVtTxtGfiy-00004-00002332-00002697 concept of sustainability transition and CNVtTxtGfiy-00005-00002698-00003081 ecological democracy I will review CNVtTxtGfiy-00006-00003082-00003375 energy transition policy of Illusion CNVtTxtGfiy-00007-00003376-00003686 administration and sustainability CNVtTxtGfiy-00008-00003688-00004104 transition policies of our metropolitan CNVtTxtGfiy-00009-00004105-00004554 government and I will evaluate these CNVtTxtGfiy-00010-00004555-00005154 policies in terms of eco democracy my CNVtTxtGfiy-00011-00005155-00005643 research question is how can we evaluate CNVtTxtGfiy-00012-00005644-00005904 sustainability transition policies of CNVtTxtGfiy-00013-00005905-00006664 Korea in terms of sustainable CNVtTxtGfiy-00014-00006665-00007192 development is very well known lots of CNVtTxtGfiy-00015-00007193-00007612 limitation and biggest and politically CNVtTxtGfiy-00016-00007613-00008283 differently so to deal with these issues CNVtTxtGfiy-00017-00008284-00008601 sustainability tradition studies CNVtTxtGfiy-00018-00008602-00009322 diversion we can divide three approaches CNVtTxtGfiy-00019-00009323-00009615 concerning sustainability traditions CNVtTxtGfiy-00020-00009616-00010011 firstly social technological approach CNVtTxtGfiy-00021-00010012-00010408 this perspective CNVtTxtGfiy-00022-00010409-00011017 you know this one ditch and regime and CNVtTxtGfiy-00023-00011018-00011373 landscape change on the other we have CNVtTxtGfiy-00024-00011374-00011791 social ecological approach the key CNVtTxtGfiy-00025-00011792-00012053 concept of these approaches resilience CNVtTxtGfiy-00026-00012054-00012453 so you can see this is all can be CNVtTxtGfiy-00027-00012454-00012819 resilient in this all you can change CNVtTxtGfiy-00028-00012820-00013132 this that if the trait change the CNVtTxtGfiy-00029-00013133-00013533 materials can be changed certainly we CNVtTxtGfiy-00030-00013534-00013955 have social institutional approach the CNVtTxtGfiy-00031-00013956-00014328 sustainable sustainability transition is CNVtTxtGfiy-00032-00014329-00014874 very social and political issue so CNVtTxtGfiy-00033-00014875-00015294 traditional politics and attractive CNVtTxtGfiy-00034-00015295-00015568 governments those kind of concepts are CNVtTxtGfiy-00035-00015569-00015813 very important for sustainability CNVtTxtGfiy-00036-00015813-00016414 tradition on the basis of these three CNVtTxtGfiy-00037-00016415-00017097 important concepts we can go figure like CNVtTxtGfiy-00038-00017098-00017550 this we have global ecosystem and CNVtTxtGfiy-00039-00017551-00017850 explore our social close persistent and CNVtTxtGfiy-00040-00017851-00018097 environmental change and social change CNVtTxtGfiy-00041-00018098-00018358 and social action and governmental CNVtTxtGfiy-00042-00018359-00018661 production and we have governance CNVtTxtGfiy-00043-00018662-00019014 Network material energy or an CNVtTxtGfiy-00044-00019015-00019215 infrastructure and socio-economic CNVtTxtGfiy-00045-00019216-00019555 dynamics so we need to analyze those CNVtTxtGfiy-00046-00019556-00020328 kinds of things the other when we talk CNVtTxtGfiy-00047-00020329-00020669 about the concept of CNVtTxtGfiy-00048-00020670-00021210 I can defy ecological democracy as the CNVtTxtGfiy-00049-00021211-00021474 political culture and practice in which CNVtTxtGfiy-00050-00021475-00021866 the right and welfare social minorities CNVtTxtGfiy-00051-00021867-00022272 future generations and automobiles that CNVtTxtGfiy-00052-00022273-00022500 this point value will be is very CNVtTxtGfiy-00053-00022501-00022938 important we are a small percentage of CNVtTxtGfiy-00054-00022939-00023379 parties very focused on human beings but CNVtTxtGfiy-00055-00023380-00023984 we have to think about human beings and CNVtTxtGfiy-00056-00023985-00024366 political sustainability so those kinds CNVtTxtGfiy-00057-00024367-00024609 of things can be deliberated and CNVtTxtGfiy-00058-00024610-00024977 realized in the open and participatory CNVtTxtGfiy-00059-00024978-00025404 public sphere and policy process so this CNVtTxtGfiy-00060-00025405-00025639 democracy is very different from CNVtTxtGfiy-00061-00025641-00025927 development of democracy and CNVtTxtGfiy-00062-00025929-00026570 anthropocentric democracy we can divide CNVtTxtGfiy-00063-00026572-00026994 two types of governance so usually we CNVtTxtGfiy-00064-00026995-00027314 can find development authoritarianism CNVtTxtGfiy-00065-00027314-00027764 maybe many countries in developing is CNVtTxtGfiy-00066-00027766-00027987 suffering from developmental CNVtTxtGfiy-00067-00027988-00028335 authoritarianism and many move to CNVtTxtGfiy-00068-00028336-00028702 development democracy actually in Korea CNVtTxtGfiy-00069-00028704-00029169 we are experiencing the development of CNVtTxtGfiy-00070-00029170-00029588 democracy but we need to move toward CNVtTxtGfiy-00071-00029589-00030201 democracy what are the key factors of a CNVtTxtGfiy-00072-00030202-00030525 group a democracy I think social CNVtTxtGfiy-00073-00030526-00030837 economic and environmental equity future CNVtTxtGfiy-00074-00030838-00031039 generations rights and CNVtTxtGfiy-00075-00031039-00031508 and that you must write as welfare a CNVtTxtGfiy-00076-00031510-00031902 very important and ecological CNVtTxtGfiy-00077-00031904-00032200 sustainability and air pollution climate CNVtTxtGfiy-00078-00032201-00032548 this bills - surely cannot be on the CNVtTxtGfiy-00079-00032549-00032961 basis of evolution ability for example CNVtTxtGfiy-00080-00032962-00033571 steady-state comics that is very CNVtTxtGfiy-00081-00033572-00034118 important concept and lastly I can't CNVtTxtGfiy-00082-00034119-00034645 emphasize a cosmopolitanism development CNVtTxtGfiy-00083-00034646-00034971 tool ism is really focusing on the CNVtTxtGfiy-00084-00034972-00035230 national development nation state is CNVtTxtGfiy-00085-00035231-00035365 very important CNVtTxtGfiy-00086-00035366-00035623 I've actually global risk is worldwide CNVtTxtGfiy-00087-00035624-00036351 and global so we need to think about CNVtTxtGfiy-00088-00036352-00036918 quality let me talk about eco democratic CNVtTxtGfiy-00089-00036919-00037624 tradition what is equal to opposite it CNVtTxtGfiy-00090-00037625-00038687 is we need to focus on people's comments CNVtTxtGfiy-00091-00038688-00039008 common ownership based on comments CNVtTxtGfiy-00092-00039009-00039430 community is very important in terms of CNVtTxtGfiy-00093-00039431-00039783 this ownership sharing and community is CNVtTxtGfiy-00094-00039784-00040237 important and we need decentralized and CNVtTxtGfiy-00095-00040238-00040689 local community of latest technology and CNVtTxtGfiy-00096-00040690-00040930 reflexive responsibility is very CNVtTxtGfiy-00097-00040931-00041046 important CNVtTxtGfiy-00098-00041047-00041571 and citizenship of eco democracy and the CNVtTxtGfiy-00099-00041572-00041978 power is inclusive to the minorities CNVtTxtGfiy-00100-00041979-00042308 future generations and non-human beings CNVtTxtGfiy-00101-00042309-00042738 and this a political democracy going CNVtTxtGfiy-00102-00042739-00043133 young nation state nationalism - CNVtTxtGfiy-00103-00043134-00043454 opportunism CNVtTxtGfiy-00104-00043455-00043839 how can we very active policies in terms CNVtTxtGfiy-00105-00043840-00044376 of equal democracy firstly we can vary CNVtTxtGfiy-00106-00044377-00044757 the policies is it ecologically CNVtTxtGfiy-00107-00044758-00045105 sustainable and it is equitable and CNVtTxtGfiy-00108-00045106-00045510 inclusive and is it economical for CNVtTxtGfiy-00109-00045511-00045813 community and societies not for just CNVtTxtGfiy-00110-00045814-00046248 capital was date and is it reflexive and CNVtTxtGfiy-00111-00046249-00046608 democratic governance and lastly is it CNVtTxtGfiy-00112-00046609-00046976 grows very cosmopolitan this fight CNVtTxtGfiy-00113-00046977-00047919 criteria can be the important factor let CNVtTxtGfiy-00114-00047920-00048351 me liberate energy solution policy of CNVtTxtGfiy-00115-00048352-00049154 South Korea in 2015 we have a CNVtTxtGfiy-00116-00049155-00049887 presidential election at may he alleged CNVtTxtGfiy-00117-00049888-00050517 nuclear power physical policy just work CNVtTxtGfiy-00118-00050518-00050763 back for nuclear phase-out and energy CNVtTxtGfiy-00119-00050764-00051565 transition and he won the election CNVtTxtGfiy-00120-00051566-00051726 [Music] CNVtTxtGfiy-00121-00051727-00052082 movie double electric shock town and CNVtTxtGfiy-00122-00052083-00052372 welcome number one CNVtTxtGfiy-00123-00052373-00052861 shutting down and he originally said CNVtTxtGfiy-00124-00052862-00053098 that stopping construction of simple CNVtTxtGfiy-00125-00053099-00053491 reasonable five and six but actually he CNVtTxtGfiy-00126-00053491-00053827 started the public deliberation for CNVtTxtGfiy-00127-00053828-00054090 shivering number five and six reactors CNVtTxtGfiy-00128-00054091-00054673 and lastly the public decided that to CNVtTxtGfiy-00129-00054674-00055205 resume the construction of two vectors CNVtTxtGfiy-00130-00055207-00055866 1950 ninety percent to be Jews CNVtTxtGfiy-00131-00055866-00056346 construction the Shivering five and six CNVtTxtGfiy-00132-00056347-00056785 so vastly resumed the construction and CNVtTxtGfiy-00133-00056786-00057277 six planted reactors were cancelled and CNVtTxtGfiy-00134-00057278-00057715 the old coal plants which shut down and CNVtTxtGfiy-00135-00057716-00058323 seven we're shut down by 2022 CNVtTxtGfiy-00136-00058324-00058680 however seven new coal plants will be CNVtTxtGfiy-00137-00058682-00059580 sold in the future and in 2007 December CNVtTxtGfiy-00138-00059582-00060196 the government allowed so-called thirty CNVtTxtGfiy-00139-00060197-00061029 twenty plan until 2030 the video CNVtTxtGfiy-00140-00061030-00061333 morality proportion will be twenty CNVtTxtGfiy-00141-00061334-00061767 percent and most of the upper portion CNVtTxtGfiy-00142-00061769-00062091 will be covered by solar and wind power CNVtTxtGfiy-00143-00062092-00063307 in 2030 very encouraging so the basic CNVtTxtGfiy-00144-00063308-00063535 plan for long-term electricity supply CNVtTxtGfiy-00145-00063536-00063958 and demand making that ban every two CNVtTxtGfiy-00146-00063959-00064205 years for the next 15 years and CNVtTxtGfiy-00147-00064207-00065334 prevalence like management and CNVtTxtGfiy-00149-00068757-00069828 like this but we have some concern CNVtTxtGfiy-00150-00069829-00070301 long-term in nuclear and for will result CNVtTxtGfiy-00151-00070302-00070767 however in one stop nuclear and coal CNVtTxtGfiy-00152-00070768-00071278 power will expend energy tradition CNVtTxtGfiy-00153-00071279-00071610 policy be implemented continuously by CNVtTxtGfiy-00154-00071611-00071898 the next administration that is the CNVtTxtGfiy-00155-00071899-00072354 question the plan for climate change CNVtTxtGfiy-00156-00072355-00072849 mitigation is not so sufficient and they CNVtTxtGfiy-00157-00072850-00074369 are still keeping nuclear export policy CNVtTxtGfiy-00158-00074370-00074706 and let me talk about one less nuclear CNVtTxtGfiy-00159-00074707-00075007 power plant policy of song Romanian CNVtTxtGfiy-00160-00075008-00075180 [Music] CNVtTxtGfiy-00161-00075181-00075544 this project was started after the CNVtTxtGfiy-00162-00075545-00075628 Mishima CNVtTxtGfiy-00163-00075629-00075934 disaster many people are very concerned CNVtTxtGfiy-00164-00075935-00076231 about the safety of the nuclear power CNVtTxtGfiy-00165-00076232-00076855 plant and the vocalists to reduce the CNVtTxtGfiy-00166-00076856-00077191 burden to global system and other worker CNVtTxtGfiy-00167-00077192-00077631 government and what the basis of CNVtTxtGfiy-00168-00077632-00078331 citizens participation so when we CNVtTxtGfiy-00169-00078332-00078673 evaluate this policy in terms of local CNVtTxtGfiy-00170-00078674-00079092 sustainability they reduce the power CNVtTxtGfiy-00171-00079093-00079521 energy reduction almost a two million CNVtTxtGfiy-00172-00079522-00080010 theory but actually the total CNVtTxtGfiy-00173-00080011-00080437 electricity consumption must slightly CNVtTxtGfiy-00174-00080438-00081624 increase compared to prior years CNVtTxtGfiy-00175-00081625-00082330 swoosh electrically solar metropolitan CNVtTxtGfiy-00176-00082331-00082936 government performance the policy of the CNVtTxtGfiy-00177-00082937-00083446 energy poor and the process was very CNVtTxtGfiy-00178-00083447-00083601 remote CNVtTxtGfiy-00179-00083602-00083971 practically designed so citizens CNVtTxtGfiy-00180-00083972-00084280 participation the theories of policy CNVtTxtGfiy-00181-00084281-00085122 making and monitoring and so on let me CNVtTxtGfiy-00182-00085123-00085635 talk about sharing city policy of solar CNVtTxtGfiy-00183-00085636-00086232 this is Sharon city's policy and CNVtTxtGfiy-00184-00086233-00086623 actually the concept of sharing CNVtTxtGfiy-00185-00086624-00086949 so we recorded a new version it means CNVtTxtGfiy-00186-00086950-00087162 two minutes CNVtTxtGfiy-00187-00087163-00087726 firstly we need public ownership and the CNVtTxtGfiy-00188-00087727-00088060 other common ownership so we can divide CNVtTxtGfiy-00189-00088061-00088546 this concept to two concepts firstly CNVtTxtGfiy-00190-00088547-00088992 sharing on the other hand common and we CNVtTxtGfiy-00191-00088993-00089561 have lots of policies and projects CNVtTxtGfiy-00192-00089562-00090109 firstly culturalism recorded madam car CNVtTxtGfiy-00193-00090110-00090513 for the other we are told by reported CNVtTxtGfiy-00194-00090514-00092019 follow me unidentified so the car CNVtTxtGfiy-00195-00092020-00092412 sharing policy is really focusing on CNVtTxtGfiy-00196-00092413-00092809 efficiency of resource use and animal CNVtTxtGfiy-00197-00092810-00093287 phobic is focusing on making new CNVtTxtGfiy-00198-00093288-00093863 publicity or common memory for the CNVtTxtGfiy-00199-00093864-00094566 citizens we can recorded company making CNVtTxtGfiy-00200-00094567-00095341 common resources city government firstly CNVtTxtGfiy-00201-00095342-00095676 let me talk about car sharing actually CNVtTxtGfiy-00202-00095677-00096060 this culture is very similar to a rental CNVtTxtGfiy-00203-00096061-00096429 car system the car is owned by private CNVtTxtGfiy-00204-00096430-00096879 company but so will government in some CNVtTxtGfiy-00205-00096880-00097311 people for the car sharing system now CNVtTxtGfiy-00206-00097312-00097821 what is the research arm of this policy CNVtTxtGfiy-00207-00097822-00098211 so continued growth in vehicle ownership CNVtTxtGfiy-00208-00098212-00098365 seriously effort CNVtTxtGfiy-00209-00098366-00098771 you can also stay CNVtTxtGfiy-00210-00098772-00101125 [Music] CNVtTxtGfiy-00211-00101126-00102317 [Music] CNVtTxtGfiy-00213-00108128-00108496 government making new publicity or new CNVtTxtGfiy-00214-00108497-00108853 comment comments so it is very important CNVtTxtGfiy-00215-00108854-00109136 all the basis of sustainable ecological CNVtTxtGfiy-00216-00109138-00109624 sustainability but it is really focused CNVtTxtGfiy-00217-00109625-00110136 on the transportation tool so it is CNVtTxtGfiy-00218-00110138-00110681 alright to change the college CNVtTxtGfiy-00219-00110682-00112058 we extend a quote limitations so let me CNVtTxtGfiy-00220-00112058-00112684 wrap up my talk let's vary these three CNVtTxtGfiy-00221-00112685-00113083 policies in terms of equality capacity CNVtTxtGfiy-00222-00113083-00113522 firstly energy transition policies of CNVtTxtGfiy-00223-00113523-00114020 emergent administration is positive plan CNVtTxtGfiy-00224-00114021-00114652 for ecological sustainability but it can CNVtTxtGfiy-00225-00114653-00115036 be implemented very well it is just a CNVtTxtGfiy-00226-00115038-00115360 caption this is just the first year so CNVtTxtGfiy-00227-00115361-00116011 it is very targets the engine is very CNVtTxtGfiy-00228-00116013-00116415 important and secondly this is very CNVtTxtGfiy-00229-00116416-00116833 hostile or aggressive around power CNVtTxtGfiy-00230-00116833-00117275 facilities of power and nuclear power CNVtTxtGfiy-00231-00117276-00117879 plant but we need to think about CNVtTxtGfiy-00232-00117880-00120127 renewable energy facilities and it was CNVtTxtGfiy-00233-00120128-00120933 democratically processed however it is a CNVtTxtGfiy-00234-00120934-00121427 cosmopolitan diminished creation is CNVtTxtGfiy-00235-00121428-00122282 still keeping the nuclear CNVtTxtGfiy-00236-00122283-00123229 [Music] CNVtTxtGfiy-00238-00128059-00128366 these policies were processed correctly CNVtTxtGfiy-00239-00128367-00128807 however our export policy is still being CNVtTxtGfiy-00240-00128808-00129083 implemented and the power of nuclear CNVtTxtGfiy-00241-00129083-00129452 complex so-called nuclear mafia is still CNVtTxtGfiy-00242-00129453-00129541 very strong CNVtTxtGfiy-00243-00129542-00129883 it is hearty very energy transition CNVtTxtGfiy-00244-00129884-00130323 policy of the village of innovation CNVtTxtGfiy-00245-00130324-00130480 [Music] CNVtTxtGfiy-00246-00130481-00130858 young sustainable policies can have CNVtTxtGfiy-00247-00130858-00131225 national development realism central and CNVtTxtGfiy-00248-00131226-00131576 local government needs to reconstruct CNVtTxtGfiy-00250-00135639-00137092 [Applause] CNVtTxtGfiy-00251-00137093-00137537 [Music] CNVtTxtGfiy-00252-00137538-00138338 we know that energy actually energy CNVtTxtGfiy-00253-00138339-00139383 selection CNVtTxtGfiy-00254-00139384-00139830 [Music] CNVtTxtGfiy-00255-00139831-00140615 in such where Japan in Taiwan still CNVtTxtGfiy-00256-00140616-00140940 others in mind appreciated CNVtTxtGfiy-00257-00140941-00141114 two years ago and nine interviews during CNVtTxtGfiy-00258-00141115-00141420 the we know energy director they are CNVtTxtGfiy-00259-00141421-00141822 complying to the men advanced industrial CNVtTxtGfiy-00260-00141823-00142119 country I remember that that's so that CNVtTxtGfiy-00261-00142120-00142521 corrects us Quran is only not over three CNVtTxtGfiy-00262-00142522-00142910 percent you know energy and Taiwan had CNVtTxtGfiy-00263-00142911-00143535 about four percent in 2015 and in Japan CNVtTxtGfiy-00264-00143536-00143808 eight percent and then obviously you can CNVtTxtGfiy-00265-00143809-00144087 see that such words has arrived seven CNVtTxtGfiy-00266-00144088-00144504 personally no energy 2017 and Japan's CNVtTxtGfiy-00267-00144505-00145109 call into question in introduction that CNVtTxtGfiy-00268-00145110-00145521 Japan was already about 14% we know CNVtTxtGfiy-00269-00145522-00145962 energy 2017 and an hour we still had in CNVtTxtGfiy-00270-00145963-00146457 mind about that / / percent energy if we CNVtTxtGfiy-00271-00146458-00146769 exclude the hydropower we have going to CNVtTxtGfiy-00272-00146770-00147024 person very little energy so I think the CNVtTxtGfiy-00273-00147025-00147228 character to trick us CNVtTxtGfiy-00274-00147229-00147735 yes tech - but all we know that in the CNVtTxtGfiy-00275-00147736-00148084 region in us yes we come to be extra CNVtTxtGfiy-00277-00155929-00156226 between natural habitats because they're CNVtTxtGfiy-00278-00156227-00156676 so this is a great energy development CNVtTxtGfiy-00279-00156677-00157254 anyways so there's a tidal power plant I CNVtTxtGfiy-00280-00157255-00157639 mean as a complex between the type of CNVtTxtGfiy-00281-00157640-00158225 problem with the in dangers furs for CNVtTxtGfiy-00282-00158226-00158332 that face CNVtTxtGfiy-00283-00158333-00158897 kearson vo Alan Alan is also happening CNVtTxtGfiy-00284-00158898-00159395 in along the waist is also a coastal CNVtTxtGfiy-00285-00159396-00159751 life I'll come and try to come CNVtTxtGfiy-00286-00159752-00160153 solar panels on women's do you have any CNVtTxtGfiy-00287-00160154-00160534 suggestion to really gate complex are CNVtTxtGfiy-00288-00160535-00160882 pre during the pre energy development CNVtTxtGfiy-00289-00160883-00162043 process thank you the combination of CNVtTxtGfiy-00290-00162044-00162283 Central University I have a more CNVtTxtGfiy-00291-00162284-00162562 specific question I think that your CNVtTxtGfiy-00292-00162563-00162838 presentation is about energy transition CNVtTxtGfiy-00293-00162839-00163165 in Korea and then my interest rate being CNVtTxtGfiy-00294-00163166-00163566 two case studies for the city of Seoul CNVtTxtGfiy-00295-00163567-00164202 but here part point the point of issue CNVtTxtGfiy-00296-00164203-00164644 pointed out that here with this calming CNVtTxtGfiy-00297-00164645-00164953 change mitigation plan so based on the CNVtTxtGfiy-00298-00164954-00165291 careers of DC for instance so if you CNVtTxtGfiy-00299-00165292-00165640 consider the mitigation targets at this CNVtTxtGfiy-00300-00165641-00165997 moment is not sufficient so what you CNVtTxtGfiy-00301-00165998-00166408 know what would you view or perspectives CNVtTxtGfiy-00302-00166409-00166660 on the either the short term or long CNVtTxtGfiy-00303-00166661-00167197 term communication targets here it says CNVtTxtGfiy-00304-00167198-00167875 as only like 37 businesses along the way CNVtTxtGfiy-00305-00167876-00168202 I stated or the UN climate negotiation CNVtTxtGfiy-00306-00168203-00168475 process we're now really trying to raise CNVtTxtGfiy-00307-00168476-00168841 the level of an issue for all mitigation CNVtTxtGfiy-00308-00168842-00169218 actions thank you CNVtTxtGfiy-00309-00169219-00170240 [Music] CNVtTxtGfiy-00310-00170241-00170782 okay thank you for your vision firstly I CNVtTxtGfiy-00311-00170783-00171450 think the volatility has lots of CNVtTxtGfiy-00312-00171451-00173253 negative effect for people so the piece CNVtTxtGfiy-00313-00173254-00174110 of the community is cooperatives based CNVtTxtGfiy-00314-00174111-00174716 solar power wind power is muscle CNVtTxtGfiy-00315-00174717-00175219 conviction compared to the business CNVtTxtGfiy-00316-00175220-00175758 government based renewable energy plants CNVtTxtGfiy-00317-00175759-00176178 so the crucial process of democratic CNVtTxtGfiy-00318-00176179-00176431 social process for the renewable energy CNVtTxtGfiy-00319-00176432-00176721 facilities very important CNVtTxtGfiy-00320-00176722-00177220 and secondly who can have the benefits CNVtTxtGfiy-00321-00177221-00177633 from the electricity generation is very CNVtTxtGfiy-00322-00177634-00178108 important so the second point can be one CNVtTxtGfiy-00323-00178109-00178482 solution to solve these problems and CNVtTxtGfiy-00324-00178483-00179099 actually the tidal effect generation CNVtTxtGfiy-00325-00179100-00179491 lots of environment impact to society CNVtTxtGfiy-00326-00179492-00179664 and ecosystems CNVtTxtGfiy-00327-00179665-00180252 so most of Korea environmental mr. CNVtTxtGfiy-00328-00180253-00180599 against the plan so we have a very CNVtTxtGfiy-00329-00180600-00180926 strong anti campaigning against the CNVtTxtGfiy-00330-00180927-00181090 death tank protection CNVtTxtGfiy-00331-00181091-00181516 so most of Korea environmentalist are CNVtTxtGfiy-00332-00181517-00182108 supporting just math so big scale is CNVtTxtGfiy-00333-00182109-00182557 dispersed on the small scale and CNVtTxtGfiy-00334-00182558-00183026 community-based fora Orban power but CNVtTxtGfiy-00335-00183027-00183473 they need to think about impact to the CNVtTxtGfiy-00336-00183474-00183773 man economies that is very important CNVtTxtGfiy-00337-00183774-00184448 issue and trying to expand the video for CNVtTxtGfiy-00338-00184449-00184714 energy those kind of complex will be CNVtTxtGfiy-00339-00184715-00184832 very serious CNVtTxtGfiy-00340-00184833-00185365 so volunteers Department released in CNVtTxtGfiy-00341-00185366-00185975 Korea watching carefully policy of the CNVtTxtGfiy-00342-00185976-00186364 central government then secondly CNVtTxtGfiy-00343-00186365-00186772 watching me has a very important system CNVtTxtGfiy-00344-00186773-00187172 but I am sorry I mean that could not a CNVtTxtGfiy-00345-00187173-00187406 professional through energy policy in CNVtTxtGfiy-00346-00187407-00187764 climate change policy so only I can CNVtTxtGfiy-00347-00187765-00188186 generate Korean government position is CNVtTxtGfiy-00348-00188187-00188565 not so effective for granite CNVtTxtGfiy-00349-00188566-00188862 initiation but I don't know the exact CNVtTxtGfiy-00350-00188863-00189198 number of those kind of things we are so CNVtTxtGfiy-00351-00189199-00189786 I cannot why your answer immediately COq4WS8SOpA-00000-00000014-00000954 [Music] COq4WS8SOpA-00001-00000955-00001186 thank you COq4WS8SOpA-00003-00008960-00009598 thank you COq4WS8SOpA-00004-00009599-00011992 [Music] COq4WS8SOpA-00005-00011993-00012124 foreign COq4WS8SOpA-00007-00017995-00018134 thank you COq4WS8SOpA-00009-00023114-00023268 thank you COq4WS8SOpA-00011-00027541-00027718 thank you COq4WS8SOpA-00013-00032047-00032187 thank you COq4WS8SOpA-00014-00032188-00034783 [Music] COq4WS8SOpA-00015-00034784-00035375 thank you COq4WS8SOpA-00017-00040268-00040607 thank you COq4WS8SOpA-00019-00044208-00044369 foreign COq4WS8SOpA-00021-00048890-00049045 thank you COq4WS8SOpA-00023-00053251-00053495 thank you COq4WS8SOpA-00025-00061838-00063091 thank you COq4WS8SOpA-00026-00063091-00063238 [Music] COq4WS8SOpA-00027-00063239-00063678 foreign COq4WS8SOpA-00029-00071432-00071832 thank you COq4WS8SOpA-00030-00071833-00074485 [Music] COq4WS8SOpA-00031-00074486-00074821 thank you COq4WS8SOpA-00033-00078080-00078516 thank you COq4WS8SOpA-00034-00078517-00079087 [Music] COq4WS8SOpA-00035-00079088-00079272 thank you COq4WS8SOpA-00037-00085070-00085362 thank you COq4WS8SOpA-00039-00088819-00089031 thank you COq4WS8SOpA-00040-00089032-00091111 [Music] COq4WS8SOpA-00041-00091112-00091337 thank you COq4WS8SOpA-00042-00091338-00092160 foreign COq4WS8SOpA-00044-00098330-00099817 thank you COq4WS8SOpA-00046-00105378-00105956 foreign COq4WS8SOpA-00048-00109505-00109952 foreign COq4WS8SOpA-00050-00113767-00114644 thank you COq4WS8SOpA-00052-00117738-00117936 foreign COq4WS8SOpA-00054-00123900-00124027 foreign COq4WS8SOpA-00056-00128846-00129164 One Direction CYWVG9s113M-00000-00000064-00000551 this is the day that the lord has made CYWVG9s113M-00001-00000552-00000878 we shall rejoice and be glad in it CYWVG9s113M-00002-00000880-00001166 hallelujah CYWVG9s113M-00003-00001167-00001423 to god be the glory for all the CYWVG9s113M-00004-00001424-00001747 blessings CYWVG9s113M-00005-00001748-00002007 hallelujah praise the lord CYWVG9s113M-00006-00002007-00002126 love you CYWVG9s113M-00007-00002127-00002310 got it CYWVG9s113M-00008-00002311-00002502 god bless everybody hope everybody CYWVG9s113M-00009-00002503-00002767 having a great morning CYWVG9s113M-00010-00002768-00002958 you know i i want to be able to sit and CYWVG9s113M-00011-00002959-00003102 say this CYWVG9s113M-00012-00003103-00003238 then i gotta do a tick tock and have you CYWVG9s113M-00013-00003239-00003415 check your fruit today if you haven't CYWVG9s113M-00014-00003415-00003575 checked your fruit check it out because CYWVG9s113M-00015-00003576-00003767 you need to bear the fruits of the CYWVG9s113M-00016-00003768-00003983 spirit amen one of the things i want to CYWVG9s113M-00017-00003984-00004183 be able to talk about today CYWVG9s113M-00018-00004184-00004399 uh i thought it was a great revelation CYWVG9s113M-00019-00004400-00004615 and and i'd like to see what you think CYWVG9s113M-00020-00004616-00004822 about it uh CYWVG9s113M-00021-00004823-00005063 is it's concerning CYWVG9s113M-00022-00005064-00005310 your offering right it's concerning CYWVG9s113M-00023-00005311-00005479 [Music] CYWVG9s113M-00024-00005480-00005683 the offerings CYWVG9s113M-00025-00005684-00006054 of those who who CYWVG9s113M-00026-00006055-00006222 seek to please god CYWVG9s113M-00027-00006223-00006383 you know because it's really always been CYWVG9s113M-00028-00006384-00006495 about CYWVG9s113M-00029-00006495-00006703 pleasing god you know i like this in CYWVG9s113M-00030-00006704-00006910 hebrews 11 CYWVG9s113M-00031-00006911-00007134 6 without faith it's impossible to CYWVG9s113M-00032-00007136-00007319 please him for he who comes to god must CYWVG9s113M-00033-00007320-00007470 believe that he is CYWVG9s113M-00034-00007472-00007695 and that he's a reward of those who what CYWVG9s113M-00035-00007695-00007887 diligently seek him CYWVG9s113M-00036-00007888-00008167 i say what sometimes because some of you CYWVG9s113M-00037-00008168-00008431 know some of us know the word of god and CYWVG9s113M-00038-00008432-00008639 and and not say everybody CYWVG9s113M-00039-00008640-00008814 you only know everything about what the CYWVG9s113M-00040-00008815-00009087 word of god is saying uh by you know CYWVG9s113M-00041-00009088-00009383 memory and so forth but you do CYWVG9s113M-00042-00009384-00009487 need to CYWVG9s113M-00043-00009488-00009671 really get some foundational scriptures CYWVG9s113M-00044-00009672-00009974 that we stand on right uh so we continue CYWVG9s113M-00045-00009975-00010071 to CYWVG9s113M-00046-00010072-00010238 open and speak CYWVG9s113M-00047-00010239-00010631 life coming out of our uh our mouth amen CYWVG9s113M-00048-00010632-00010791 there's a death of life on the power of CYWVG9s113M-00049-00010792-00010927 the tongue CYWVG9s113M-00050-00010928-00011271 and we speak it we speak like we speak CYWVG9s113M-00051-00011272-00011623 victory amen you know so anyway CYWVG9s113M-00052-00011624-00011823 uh god bless you i'm going to pray and CYWVG9s113M-00053-00011824-00012031 then we go get started heavenly father CYWVG9s113M-00054-00012032-00012159 thank you for this opportunity to CYWVG9s113M-00055-00012160-00012327 worship and praise your holy name you CYWVG9s113M-00056-00012328-00012463 say with two or three gathering your CYWVG9s113M-00057-00012464-00012623 name you've been the mess of them CYWVG9s113M-00058-00012624-00012742 haven't fought CYWVG9s113M-00059-00012743-00012846 received the president of the holy CYWVG9s113M-00060-00012847-00013094 spirit leaders and guide us in all truth CYWVG9s113M-00061-00013095-00013286 this is the day that the lord has made CYWVG9s113M-00062-00013287-00013471 and we rejoice and be glad in it CYWVG9s113M-00063-00013472-00013703 hallelujah i thank you father for what CYWVG9s113M-00064-00013704-00013886 you're about to do i think your father CYWVG9s113M-00065-00013887-00014103 for those who will actually take time CYWVG9s113M-00066-00014104-00014415 and hear this this uh video the session CYWVG9s113M-00067-00014416-00014566 that we're doing today CYWVG9s113M-00068-00014568-00014879 and be a blessing to them uh all i know CYWVG9s113M-00069-00014880-00015047 is that i'm supposed to just sit there CYWVG9s113M-00070-00015047-00015279 and preach the gospel CYWVG9s113M-00071-00015280-00015422 uh and teach CYWVG9s113M-00072-00015423-00015679 the word of god from my understanding CYWVG9s113M-00073-00015680-00015815 and that's that's what i'm supposed to CYWVG9s113M-00074-00015816-00016103 do and i pray father that you just move CYWVG9s113M-00075-00016104-00016215 out of the way let the holy spirit CYWVG9s113M-00076-00016216-00016422 heaven's way let's go ahead and focus on CYWVG9s113M-00077-00016423-00016694 the things that you want said and done CYWVG9s113M-00078-00016695-00016983 and in jesus name we pray man amen CYWVG9s113M-00079-00016984-00017247 all right you know one so what i was CYWVG9s113M-00080-00017248-00017519 talking about uh CYWVG9s113M-00081-00017520-00017686 just did one you know like i like to CYWVG9s113M-00082-00017687-00017879 share some of those nuggets that CYWVG9s113M-00083-00017880-00018183 that i got uh CYWVG9s113M-00084-00018184-00018391 the lord gives me because i think it's CYWVG9s113M-00085-00018392-00018694 it's very important to share CYWVG9s113M-00086-00018695-00019007 what the lord is saying to us CYWVG9s113M-00087-00019008-00019279 uh to on you to me and we should share CYWVG9s113M-00088-00019280-00019575 those things right i do encourage every CYWVG9s113M-00089-00019576-00019822 believer CYWVG9s113M-00090-00019823-00020055 to share the revelation that god gives CYWVG9s113M-00091-00020056-00020303 you because it's not necessarily just CYWVG9s113M-00092-00020304-00020399 for you CYWVG9s113M-00093-00020400-00020575 it's for other people too CYWVG9s113M-00094-00020576-00020647 and CYWVG9s113M-00095-00020648-00020830 some people i know that CYWVG9s113M-00096-00020831-00020991 some people may sit there and say well i CYWVG9s113M-00097-00020992-00021286 know i like my mom sometimes when i talk CYWVG9s113M-00098-00021287-00021503 like a revelation she says i know that i CYWVG9s113M-00099-00021504-00021678 said well you know that's good you know CYWVG9s113M-00100-00021679-00021830 it but CYWVG9s113M-00101-00021831-00022078 sometimes sometimes other people CYWVG9s113M-00102-00022079-00022222 sometimes get to talk through a CYWVG9s113M-00103-00022223-00022550 revelation uh understanding god's word CYWVG9s113M-00104-00022551-00022807 in a lot of cases the revelation CYWVG9s113M-00105-00022808-00022919 is CYWVG9s113M-00106-00022920-00023167 it should line up with CYWVG9s113M-00107-00023168-00023399 the word of god so that sometimes you're CYWVG9s113M-00108-00023400-00023485 going to get CYWVG9s113M-00109-00023486-00023639 [Music] CYWVG9s113M-00110-00023640-00023911 segments or pieces of understanding CYWVG9s113M-00111-00023912-00024119 of what god is saying CYWVG9s113M-00112-00024120-00024311 that's just part of this part of life CYWVG9s113M-00113-00024312-00024607 you know to me CYWVG9s113M-00114-00024608-00024694 but CYWVG9s113M-00115-00024695-00024958 the key to it is that we if you have a CYWVG9s113M-00116-00024959-00025255 revelation that god has given you uh CYWVG9s113M-00117-00025256-00025494 take that time to to share CYWVG9s113M-00118-00025495-00025718 with somebody else because CYWVG9s113M-00119-00025719-00025911 not everybody knows CYWVG9s113M-00120-00025912-00026143 the revelation you know what i mean not CYWVG9s113M-00121-00026144-00026383 everybody knows uh not anybody ever CYWVG9s113M-00122-00026383-00026583 heard from god sometimes people need a CYWVG9s113M-00123-00026583-00026895 revelation from god through you is a CYWVG9s113M-00124-00026895-00027070 confirmation in other words he's talking CYWVG9s113M-00125-00027072-00027246 to you been talking to you CYWVG9s113M-00126-00027247-00027431 and in some cases CYWVG9s113M-00127-00027432-00027631 you you don't get it you know you didn't CYWVG9s113M-00128-00027632-00027799 you didn't you didn't uh CYWVG9s113M-00129-00027800-00027943 you didn't share it CYWVG9s113M-00130-00027944-00028143 and all they hearing from god but CYWVG9s113M-00131-00028144-00028431 they're not any confirmation from god to CYWVG9s113M-00132-00028432-00028535 to say CYWVG9s113M-00133-00028536-00028927 uh yes lord uh thank you and i will do CYWVG9s113M-00134-00028927-00029127 right and so that that's a good thing CYWVG9s113M-00135-00029127-00029367 sometimes to share a revelation of god CYWVG9s113M-00136-00029368-00029590 just because somebody else may need it CYWVG9s113M-00137-00029591-00029758 all right so what i was sitting there CYWVG9s113M-00138-00029760-00030023 talking about i was looking at uh CYWVG9s113M-00139-00030024-00030190 when we talk about the the political CYWVG9s113M-00140-00030191-00030431 divide in this country CYWVG9s113M-00141-00030432-00030704 i kept saying this and myself uh CYWVG9s113M-00142-00030705-00030927 [Music] CYWVG9s113M-00143-00030927-00031118 especially when you're talking about CYWVG9s113M-00144-00031119-00031367 the the discord of hate and all that CYWVG9s113M-00145-00031368-00031599 stuff you know because i could i know CYWVG9s113M-00146-00031600-00031743 that a lot of people a lot of things CYWVG9s113M-00147-00031744-00031974 that goes on in this world is really CYWVG9s113M-00148-00031975-00032111 based on CYWVG9s113M-00149-00032112-00032151 uh CYWVG9s113M-00150-00032152-00032343 [Music] CYWVG9s113M-00151-00032344-00032527 people trying to get CYWVG9s113M-00152-00032527-00032679 the power CYWVG9s113M-00153-00032680-00032895 and but some people understand that the CYWVG9s113M-00154-00032896-00033039 especially like we talked about the CYWVG9s113M-00155-00033040-00033183 political parties CYWVG9s113M-00156-00033184-00033583 uh a lot of jockey for power for CYWVG9s113M-00157-00033584-00033887 uh for power sake and they incorporate CYWVG9s113M-00158-00033888-00034167 as many types of groups and with them CYWVG9s113M-00159-00034168-00034431 to to get the power and not understand CYWVG9s113M-00160-00034432-00034718 that those groups have an expectation CYWVG9s113M-00161-00034719-00034990 have an outright expectation uh for CYWVG9s113M-00162-00034991-00035302 something to happen or change that may CYWVG9s113M-00163-00035303-00035567 not be in the interest of the country or CYWVG9s113M-00164-00035568-00035871 uh or in the world you know like CYWVG9s113M-00165-00035872-00035951 the CYWVG9s113M-00166-00035952-00036159 in my face this CYWVG9s113M-00167-00036160-00036359 the thing is going on in ukraine right CYWVG9s113M-00168-00036360-00036671 now you know i i really i forgot i CYWVG9s113M-00169-00036672-00036807 should have just prayed for let's pray CYWVG9s113M-00170-00036808-00037087 real quick father we pray for the people CYWVG9s113M-00171-00037088-00037359 of ukraine uh we pray heavenly father CYWVG9s113M-00172-00037360-00037655 for their strength and endures to to CYWVG9s113M-00173-00037656-00037895 fight against the enemy especially when CYWVG9s113M-00174-00037896-00038151 they go into the cities uh those those CYWVG9s113M-00175-00038152-00038367 tanks and those soldiers CYWVG9s113M-00176-00038368-00038583 lord i just pray lord to give the CYWVG9s113M-00177-00038584-00038830 ukrainians CYWVG9s113M-00178-00038831-00038983 to tenacity CYWVG9s113M-00179-00038984-00039239 to to bog them down in those cities and CYWVG9s113M-00180-00039240-00039446 make them realize that they can't come CYWVG9s113M-00181-00039447-00039559 in there CYWVG9s113M-00182-00039560-00039718 they can put as many soldiers in there CYWVG9s113M-00183-00039719-00039846 but they're going to find out they got CYWVG9s113M-00184-00039847-00039983 millions of millions of people to fight CYWVG9s113M-00185-00039984-00040230 against and they don't have enough i CYWVG9s113M-00186-00040231-00040390 pray heavenly father lord just CYWVG9s113M-00187-00040391-00040599 strengthen them and help keep their CYWVG9s113M-00188-00040600-00040855 resolve so that they can push the enemy CYWVG9s113M-00189-00040856-00041143 out i pray for the world nations CYWVG9s113M-00190-00041144-00041439 to to come together and create no-fly CYWVG9s113M-00191-00041440-00041607 zones and and CYWVG9s113M-00192-00041608-00041951 and protect the people from from uh CYWVG9s113M-00193-00041952-00042151 an enemy who probably most of the CYWVG9s113M-00194-00042152-00042311 people's fighting against them don't CYWVG9s113M-00195-00042312-00042646 even know what's going on help father to CYWVG9s113M-00196-00042647-00042951 turn this situation around and allow us CYWVG9s113M-00197-00042952-00043095 to to start CYWVG9s113M-00198-00043096-00043358 learning as nations especially CYWVG9s113M-00199-00043359-00043671 uh civilized nations especially uh CYWVG9s113M-00200-00043672-00043951 nations with what we call superpower to CYWVG9s113M-00201-00043952-00044302 operate responsibly i pray father to CYWVG9s113M-00202-00044303-00044511 touch uh CYWVG9s113M-00203-00044512-00044655 change his mind CYWVG9s113M-00204-00044656-00044911 and and change the nation of the russian CYWVG9s113M-00205-00044912-00045135 people's mind to do that with deceptive CYWVG9s113M-00206-00045136-00045415 on that side in jesus name amen CYWVG9s113M-00207-00045416-00045599 you know one of the things about even CYWVG9s113M-00208-00045600-00045767 with what you're seeing going on in CYWVG9s113M-00209-00045768-00046102 ukraine uh CYWVG9s113M-00210-00046103-00046335 and and what's happening with a nation CYWVG9s113M-00211-00046336-00046590 such as russia you ask yourself is CYWVG9s113M-00212-00046591-00046702 is that CYWVG9s113M-00213-00046703-00046879 uh CYWVG9s113M-00214-00046880-00047151 what food is that being buried CYWVG9s113M-00215-00047152-00047302 when when you see something like that CYWVG9s113M-00216-00047303-00047446 and you realize that that's not the CYWVG9s113M-00217-00047447-00047607 fruit of god CYWVG9s113M-00218-00047608-00047846 so you know that's not of god the bible CYWVG9s113M-00219-00047847-00048039 said the same thing to steal kill and CYWVG9s113M-00220-00048040-00048183 destroy CYWVG9s113M-00221-00048184-00048286 uh CYWVG9s113M-00222-00048287-00048471 these people were CYWVG9s113M-00223-00048472-00048743 moving their nation their country in a CYWVG9s113M-00224-00048744-00049062 direction of peace and working with CYWVG9s113M-00225-00049063-00049415 other nations uh living in peace CYWVG9s113M-00226-00049416-00049767 and and now you got another country CYWVG9s113M-00227-00049768-00049927 that was CYWVG9s113M-00228-00049928-00050151 prospering and old CYWVG9s113M-00229-00050152-00050383 giving rights that god has given them CYWVG9s113M-00230-00050384-00050502 and they CYWVG9s113M-00231-00050503-00050679 decided to CYWVG9s113M-00232-00050680-00050830 uh CYWVG9s113M-00233-00050831-00051023 want to reach back you know think about CYWVG9s113M-00234-00051024-00051102 it CYWVG9s113M-00235-00051103-00051263 when the man was saying he wants to go CYWVG9s113M-00236-00051264-00051438 back but CYWVG9s113M-00237-00051439-00051719 i digress what one of the faces that i CYWVG9s113M-00238-00051720-00051926 want to talk to you about though is CYWVG9s113M-00239-00051927-00052214 uh it's using that example about CYWVG9s113M-00240-00052215-00052366 division CYWVG9s113M-00241-00052367-00052638 and and trying to uh CYWVG9s113M-00242-00052639-00052726 uh CYWVG9s113M-00243-00052727-00052871 why people hate CYWVG9s113M-00244-00052872-00053054 people and why people want to go back CYWVG9s113M-00245-00053055-00053263 there's people even this country that CYWVG9s113M-00246-00053264-00053487 when you talk about the uh political CYWVG9s113M-00247-00053488-00053703 divide or the racial divide sometimes in CYWVG9s113M-00248-00053704-00053950 this country is that some people want to CYWVG9s113M-00249-00053951-00054087 go back CYWVG9s113M-00250-00054088-00054359 to an era where CYWVG9s113M-00251-00054360-00054535 other groups of people CYWVG9s113M-00252-00054536-00054682 are CYWVG9s113M-00253-00054683-00054975 oppressed and and they they they feel CYWVG9s113M-00254-00054976-00055254 that that's that's where we should be CYWVG9s113M-00255-00055255-00055582 you know uh opposed to the the CYWVG9s113M-00256-00055583-00055799 progression that's been made of people CYWVG9s113M-00257-00055800-00056079 living in harmony uh there's people who CYWVG9s113M-00258-00056079-00056263 wants to go back to CYWVG9s113M-00259-00056264-00056454 and there's people who still CYWVG9s113M-00260-00056455-00056775 have inf uh cost of institution CYWVG9s113M-00261-00056776-00057126 designed to to you know keep CYWVG9s113M-00262-00057127-00057271 people down CYWVG9s113M-00263-00057272-00057430 just because they're CYWVG9s113M-00264-00057432-00057663 uh of their uh CYWVG9s113M-00265-00057664-00057838 ethnic background CYWVG9s113M-00266-00057839-00058094 uh on the on the other melon in the skin CYWVG9s113M-00267-00058095-00058319 and and when you guys yourself you know CYWVG9s113M-00268-00058320-00058511 i was looking at CYWVG9s113M-00269-00058512-00058807 people when i looked at the uh CYWVG9s113M-00270-00058808-00058903 the CYWVG9s113M-00271-00058904-00059207 even even even the uh CYWVG9s113M-00272-00059208-00059366 christians that CYWVG9s113M-00273-00059367-00059694 uh are really heavy on saying we have to CYWVG9s113M-00274-00059695-00059863 do the law CYWVG9s113M-00275-00059864-00059975 uh CYWVG9s113M-00276-00059976-00060119 and then there's other groups you know CYWVG9s113M-00277-00060120-00060375 you got you got islamic group you got CYWVG9s113M-00278-00060376-00060735 the jewish israeli group the hebrews and CYWVG9s113M-00279-00060736-00060999 so forth saying that they want to do we CYWVG9s113M-00280-00061000-00061230 should do the law and and i and i know CYWVG9s113M-00281-00061232-00061423 when somebody said and said i needed to CYWVG9s113M-00282-00061424-00061542 do the law CYWVG9s113M-00283-00061544-00061830 because i had so much in me that it was CYWVG9s113M-00284-00061832-00061935 the law CYWVG9s113M-00285-00061936-00062191 that i needed to apply against against CYWVG9s113M-00286-00062191-00062350 my life CYWVG9s113M-00287-00062351-00062550 and CYWVG9s113M-00288-00062551-00062823 the problem i tell i told it my buddy i CYWVG9s113M-00289-00062824-00063038 was talking now today CYWVG9s113M-00290-00063039-00063215 and i talked to two i talked to two or CYWVG9s113M-00291-00063216-00063415 three other people as well CYWVG9s113M-00292-00063416-00063535 and i know CYWVG9s113M-00293-00063536-00063703 why people want through the law like you CYWVG9s113M-00294-00063704-00063959 said because it gives them some kind of CYWVG9s113M-00295-00063960-00064111 guard rails CYWVG9s113M-00296-00064112-00064263 to to CYWVG9s113M-00297-00064264-00064503 to grow it right you know because even CYWVG9s113M-00298-00064504-00064679 the bible said that with the children of CYWVG9s113M-00299-00064679-00064975 israel or with man itself the laws were CYWVG9s113M-00300-00064976-00065263 given as a school master right so CYWVG9s113M-00301-00065264-00065463 sometimes people come in CYWVG9s113M-00302-00065464-00065663 and they feel they need they still need CYWVG9s113M-00303-00065664-00065863 a school master even though they come CYWVG9s113M-00304-00065864-00066087 into the body of christ CYWVG9s113M-00305-00066088-00066215 what CYWVG9s113M-00306-00066216-00066511 the problem with that is that CYWVG9s113M-00307-00066512-00066694 the law CYWVG9s113M-00308-00066695-00066863 doesn't profit CYWVG9s113M-00309-00066864-00066967 anyone CYWVG9s113M-00310-00066968-00067294 if you're not going to obey all the laws CYWVG9s113M-00311-00067295-00067582 there are not some laws there are the CYWVG9s113M-00312-00067583-00067750 laws if you're going to do it for the CYWVG9s113M-00313-00067751-00067943 jewish people there's 613 CYWVG9s113M-00314-00067944-00068119 [Music] CYWVG9s113M-00315-00068120-00068455 laws uh in the book of torah CYWVG9s113M-00316-00068456-00068543 uh CYWVG9s113M-00317-00068544-00068679 so when they talk about following the CYWVG9s113M-00318-00068680-00068982 law they're talking about following 613 CYWVG9s113M-00319-00068983-00069238 different variations of the law CYWVG9s113M-00320-00069239-00069463 or they're talking about you know for CYWVG9s113M-00321-00069464-00069623 all of us to talk about the one and ten CYWVG9s113M-00322-00069624-00069831 commandments but really they're talking CYWVG9s113M-00323-00069832-00070038 613 different laws CYWVG9s113M-00324-00070039-00070119 and CYWVG9s113M-00325-00070120-00070319 the reason i uh matter of fact i thought CYWVG9s113M-00326-00070320-00070519 it said the reason the laws were written CYWVG9s113M-00327-00070520-00070687 in stone CYWVG9s113M-00328-00070688-00070887 was that they're not flexible they're CYWVG9s113M-00329-00070888-00071126 heartened there's no mercy or breaks CYWVG9s113M-00330-00071127-00071255 with laws CYWVG9s113M-00331-00071256-00071479 laws are black and white it is you do or CYWVG9s113M-00332-00071480-00071679 you don't and CYWVG9s113M-00333-00071680-00071838 when i okay i sit there and try to CYWVG9s113M-00334-00071839-00072143 wonder like when uh CYWVG9s113M-00335-00072144-00072367 the children of israel the one positive CYWVG9s113M-00336-00072368-00072503 their laws CYWVG9s113M-00337-00072504-00072703 was to have the first all these CYWVG9s113M-00338-00072704-00072815 festivals CYWVG9s113M-00339-00072816-00073006 uh that you're supposed to have over CYWVG9s113M-00340-00073007-00073175 here uh CYWVG9s113M-00341-00073176-00073455 and then they got the jubilee uh that CYWVG9s113M-00342-00073456-00073647 you're supposed to do in what 50 years CYWVG9s113M-00343-00073648-00073733 and so forth CYWVG9s113M-00344-00073734-00074015 [Music] CYWVG9s113M-00345-00074016-00074238 will you actually uh CYWVG9s113M-00346-00074239-00074447 give people back their property CYWVG9s113M-00347-00074448-00074638 uh CYWVG9s113M-00348-00074639-00074791 freedom from their debt CYWVG9s113M-00349-00074792-00075135 freedom from anything that they owe CYWVG9s113M-00350-00075136-00075271 different types of meals you're supposed CYWVG9s113M-00351-00075272-00075535 to do during the holiday CYWVG9s113M-00352-00075536-00075631 uh CYWVG9s113M-00353-00075632-00075991 celebrating uh the uh CYWVG9s113M-00354-00075992-00076262 being delivered taken out of egypt CYWVG9s113M-00355-00076263-00076494 uh there's the one holiday CYWVG9s113M-00356-00076495-00076711 where they're going to be in booth CYWVG9s113M-00357-00076712-00076982 uh to remind them what their life was CYWVG9s113M-00358-00076983-00077350 when they came out of egypt CYWVG9s113M-00359-00077351-00077559 there's the sin offerings CYWVG9s113M-00360-00077560-00077911 the sacrifices the annual sin offerings CYWVG9s113M-00361-00077912-00078119 that are supposed to be done and the CYWVG9s113M-00362-00078120-00078350 jewish people don't do that today and CYWVG9s113M-00363-00078351-00078503 one of the reasons santa and i was CYWVG9s113M-00364-00078504-00078662 talking a friend about it they don't do CYWVG9s113M-00365-00078663-00078847 it because they said the temple is not CYWVG9s113M-00366-00078848-00078926 there CYWVG9s113M-00367-00078927-00079279 and and and i wanted to uh CYWVG9s113M-00368-00079280-00079575 use that background backdrop to talk CYWVG9s113M-00369-00079576-00079662 about CYWVG9s113M-00370-00079663-00079838 sin offerings CYWVG9s113M-00371-00079839-00080094 talk about offerings to god CYWVG9s113M-00372-00080095-00080406 and what is pleasing to god CYWVG9s113M-00373-00080407-00080550 and CYWVG9s113M-00374-00080551-00080694 i want you to know CYWVG9s113M-00375-00080695-00080926 the sacrifices CYWVG9s113M-00376-00080927-00081175 the blood sacrifices CYWVG9s113M-00377-00081176-00081271 uh CYWVG9s113M-00378-00081272-00081494 started not with CYWVG9s113M-00379-00081495-00081694 moses laws CYWVG9s113M-00380-00081695-00082223 they started all the way back in genesis CYWVG9s113M-00381-00082224-00082311 uh CYWVG9s113M-00382-00082312-00082575 the sacrificial lungs CYWVG9s113M-00383-00082576-00082655 so CYWVG9s113M-00384-00082656-00082926 it CYWVG9s113M-00385-00082927-00083103 the temple CYWVG9s113M-00386-00083104-00083359 came later the jewish people already had CYWVG9s113M-00387-00083360-00083559 these the different type of sacrifice CYWVG9s113M-00388-00083560-00083735 they're supposed to be doing CYWVG9s113M-00389-00083736-00083943 uh the hebrews CYWVG9s113M-00390-00083944-00084118 were supposed to be doing CYWVG9s113M-00391-00084119-00084335 uh evenly CYWVG9s113M-00392-00084336-00084526 if you talk about being islamic you talk CYWVG9s113M-00393-00084527-00084735 about sacrifices that you're supposed to CYWVG9s113M-00394-00084736-00084967 be doing if you're following the law if CYWVG9s113M-00395-00084968-00085079 you're saying you're following the CYWVG9s113M-00396-00085080-00085287 mosaic law CYWVG9s113M-00397-00085288-00085599 then there's word the animal sacrifices CYWVG9s113M-00398-00085600-00085879 for sin offerings and uh that you're CYWVG9s113M-00399-00085880-00086215 supposed to do this is this is the law CYWVG9s113M-00400-00086216-00086447 and the fact is that without blood there CYWVG9s113M-00401-00086448-00086662 is no remission of sin that that that is CYWVG9s113M-00402-00086663-00086862 written in the new testament CYWVG9s113M-00403-00086863-00087206 concerning the jewish CYWVG9s113M-00404-00087207-00087543 principles right so i'm saying is that CYWVG9s113M-00405-00087544-00087750 sacrifices CYWVG9s113M-00406-00087751-00088038 offerings plus sacrifice offerings to CYWVG9s113M-00407-00088039-00088335 god by animals CYWVG9s113M-00408-00088336-00088735 by man killing animals uh is is is the CYWVG9s113M-00409-00088736-00088847 concept CYWVG9s113M-00410-00088848-00089047 that's been going on for CYWVG9s113M-00411-00089048-00089143 ever CYWVG9s113M-00412-00089144-00089279 you know i mean from the beginning CYWVG9s113M-00413-00089280-00089471 anyway and CYWVG9s113M-00414-00089472-00089759 it was there all of those sacrifices CYWVG9s113M-00415-00089760-00089967 bulls and goats CYWVG9s113M-00416-00089968-00090279 and other things were done CYWVG9s113M-00417-00090280-00090359 uh CYWVG9s113M-00418-00090360-00090599 for the the purpose of CYWVG9s113M-00419-00090600-00090862 [Music] CYWVG9s113M-00420-00090863-00091015 foreshadowing CYWVG9s113M-00421-00091016-00091255 the real ultimate sacrifice CYWVG9s113M-00422-00091256-00091543 which is jesus christ uh CYWVG9s113M-00423-00091544-00091838 that that that is the that was the CYWVG9s113M-00424-00091839-00092135 that that that's the sum total really of CYWVG9s113M-00425-00092136-00092367 the gospel is understand that the CYWVG9s113M-00426-00092368-00092718 sacrifices uh were done CYWVG9s113M-00427-00092719-00092894 uh CYWVG9s113M-00428-00092895-00093294 for the whole purpose of uh CYWVG9s113M-00429-00093295-00093447 dressing sin CYWVG9s113M-00430-00093448-00093655 addressing transgressions CYWVG9s113M-00431-00093656-00093871 that a person may have been doing all CYWVG9s113M-00432-00093872-00093959 right CYWVG9s113M-00433-00093960-00094167 so so i definitely want to make sure CYWVG9s113M-00434-00094168-00094303 people understand CYWVG9s113M-00435-00094304-00094647 that if you're going to follow the law CYWVG9s113M-00436-00094648-00094806 then you need CYWVG9s113M-00437-00094807-00094926 if you don't if you're not going to use CYWVG9s113M-00438-00094927-00095103 jesus christ if you don't believe in CYWVG9s113M-00439-00095104-00095399 jesus christ then you you have to do CYWVG9s113M-00440-00095400-00095559 sacrifices CYWVG9s113M-00441-00095560-00095894 uh blood sacrifices in the temple CYWVG9s113M-00442-00095895-00096167 the temple came much later the actual CYWVG9s113M-00443-00096168-00096567 sacrifice the offerings uh CYWVG9s113M-00444-00096568-00096918 that that'll tell you uh CYWVG9s113M-00445-00096919-00097079 was always CYWVG9s113M-00446-00097080-00097215 uh instituted all the way back in the CYWVG9s113M-00447-00097216-00097335 beginning that's what i want to talk CYWVG9s113M-00448-00097336-00097431 about CYWVG9s113M-00449-00097432-00097647 is the it's the uh CYWVG9s113M-00450-00097648-00097838 the importance of CYWVG9s113M-00451-00097839-00098143 uh CYWVG9s113M-00452-00098144-00098255 doing CYWVG9s113M-00453-00098256-00098350 uh CYWVG9s113M-00454-00098351-00098511 if you're gonna follow the law then you CYWVG9s113M-00455-00098512-00098687 you have to CYWVG9s113M-00456-00098688-00098982 you have to do the the laws itself you CYWVG9s113M-00457-00098983-00099174 have you have no options CYWVG9s113M-00458-00099175-00099335 i don't see where your options come in CYWVG9s113M-00459-00099336-00099406 at CYWVG9s113M-00460-00099407-00099567 if you're not if you're going to follow CYWVG9s113M-00461-00099568-00099662 the law CYWVG9s113M-00462-00099663-00099935 then you have to do blood sacrifices and CYWVG9s113M-00463-00099936-00100262 and there's importance of their uh CYWVG9s113M-00464-00100263-00100415 there's the importance of it too that i CYWVG9s113M-00465-00100416-00100623 want to throw in there today uh CYWVG9s113M-00466-00100624-00100767 concerning that let me see i'm gonna see CYWVG9s113M-00467-00100768-00101062 if i can share this with you on the CYWVG9s113M-00468-00101063-00101247 screen CYWVG9s113M-00469-00101248-00101871 let me get it out of the way CYWVG9s113M-00470-00101872-00102135 i got this i gotta i got the CYWVG9s113M-00471-00102136-00102526 the uh CYWVG9s113M-00472-00102527-00103056 [Music] CYWVG9s113M-00473-00103057-00103182 [Applause] CYWVG9s113M-00474-00103183-00103415 so let me see if i can CYWVG9s113M-00475-00103416-00103551 share CYWVG9s113M-00476-00103552-00103766 these uh CYWVG9s113M-00477-00103767-00104215 what esaur is doing CYWVG9s113M-00478-00104216-00104447 right one of the things that i was i was CYWVG9s113M-00479-00104448-00104639 looking at was about CYWVG9s113M-00480-00104640-00104790 sin right CYWVG9s113M-00481-00104791-00104958 and and uh CYWVG9s113M-00482-00104959-00105151 it was all probably gonna get through CYWVG9s113M-00483-00105152-00105390 i'm gonna bring it up for you CYWVG9s113M-00484-00105391-00105702 let's see here CYWVG9s113M-00485-00105703-00105902 this is hebrews CYWVG9s113M-00486-00105903-00106310 uh if you could see it it's hebrews 9 CYWVG9s113M-00487-00106311-00106663 verse 22 and it said and almost all CYWVG9s113M-00488-00106664-00106934 things are by the law all by the law see CYWVG9s113M-00489-00106935-00107215 that i'm saying you're going by the law CYWVG9s113M-00490-00107216-00107366 but it says CYWVG9s113M-00491-00107367-00107686 in all and almost all things are by the CYWVG9s113M-00492-00107688-00107919 law purged with blood and CYWVG9s113M-00493-00107920-00108233 shannon and blood is no remission of sin CYWVG9s113M-00494-00108233-00108366 [Music] CYWVG9s113M-00495-00108367-00108623 you see i'm coming from the importance CYWVG9s113M-00496-00108624-00108775 of jesus christ CYWVG9s113M-00497-00108776-00108943 is that CYWVG9s113M-00498-00108944-00109086 the CYWVG9s113M-00499-00109088-00109447 you he was the he was the ultimate uh CYWVG9s113M-00500-00109448-00109686 sacrifice for christianity CYWVG9s113M-00501-00109688-00109895 uh the blood CYWVG9s113M-00502-00109896-00110054 offers given but if you're going by the CYWVG9s113M-00503-00110055-00110302 law if you those who want to live by the CYWVG9s113M-00504-00110303-00110407 law CYWVG9s113M-00505-00110408-00110583 and you can't you can't it's not a pick CYWVG9s113M-00506-00110583-00110719 and choose thing CYWVG9s113M-00507-00110720-00110999 it's either you do it or you don't do it CYWVG9s113M-00508-00111000-00111102 uh CYWVG9s113M-00509-00111103-00111286 it's just not there CYWVG9s113M-00510-00111288-00111486 uh you got it you got to understand it CYWVG9s113M-00511-00111488-00111734 it says right here in acts 10 43 CYWVG9s113M-00512-00111735-00111958 and to he said to him give all the CYWVG9s113M-00513-00111959-00112143 prophet witness that through his name CYWVG9s113M-00514-00112144-00112366 whosoever believes in him shall receive CYWVG9s113M-00515-00112367-00112543 remissions of sin CYWVG9s113M-00516-00112544-00112702 that's the that's CYWVG9s113M-00517-00112703-00112927 the the part about CYWVG9s113M-00518-00112928-00113190 jesus is the fact is that the remission CYWVG9s113M-00519-00113191-00113383 of sin and through the blood CYWVG9s113M-00520-00113383-00113471 uh CYWVG9s113M-00521-00113472-00113839 i think it says here in romans 3 23 or CYWVG9s113M-00522-00113840-00114158 25 he said whom god has set forth to be CYWVG9s113M-00523-00114159-00114390 in perpetuation through faith CYWVG9s113M-00524-00114391-00114543 in his blood CYWVG9s113M-00525-00114544-00114758 to declare his goodness for the CYWVG9s113M-00526-00114759-00115143 remissions of sin make sure i get that CYWVG9s113M-00527-00115144-00115292 across excuse me CYWVG9s113M-00528-00115293-00115686 [Music] CYWVG9s113M-00529-00115688-00115943 for the remission of sin that i pass CYWVG9s113M-00530-00115944-00116190 through the forbearance of god CYWVG9s113M-00531-00116191-00116447 the remission of sin so it always has CYWVG9s113M-00532-00116448-00116551 been CYWVG9s113M-00533-00116552-00116727 uh CYWVG9s113M-00534-00116728-00116943 the the it was always been the part CYWVG9s113M-00535-00116944-00117319 about blood sacrifice in the law CYWVG9s113M-00536-00117320-00117647 it was it was by the law that you had to CYWVG9s113M-00537-00117648-00117847 have these blood cycles said verse CYWVG9s113M-00538-00117848-00118158 hebrews 10 18. now where remission CYWVG9s113M-00539-00118159-00118454 of these is there is no more offensive CYWVG9s113M-00540-00118455-00118654 sin through jesus christ but if you're CYWVG9s113M-00541-00118655-00118943 not doing these offerings anymore CYWVG9s113M-00542-00118944-00119286 uh then the question is what what are CYWVG9s113M-00543-00119288-00119615 you doing right so so let me stop CYWVG9s113M-00544-00119616-00119751 sharing that CYWVG9s113M-00545-00119752-00119934 the scripture's there but so to CYWVG9s113M-00546-00119935-00120151 remission of the mission of CYWVG9s113M-00547-00120152-00120295 blood CYWVG9s113M-00548-00120296-00120647 uh there's no remission of sin so if CYWVG9s113M-00549-00120648-00120766 you're going by the law that's what i'm CYWVG9s113M-00550-00120767-00120902 just telling you CYWVG9s113M-00551-00120903-00121039 you can't sit there and say there's CYWVG9s113M-00552-00121040-00121286 nothing written in the bible CYWVG9s113M-00553-00121288-00121486 that i saw there's nothing written in CYWVG9s113M-00554-00121488-00121775 the bible that says that you can't CYWVG9s113M-00555-00121776-00121958 continue to do CYWVG9s113M-00556-00121959-00122247 your offerings your sacrifices blood CYWVG9s113M-00557-00122248-00122495 sacrifice of animals and so forth for CYWVG9s113M-00558-00122496-00122743 the remission of sin if you're not in CYWVG9s113M-00559-00122744-00123007 jesus christ but you live by the law CYWVG9s113M-00560-00123008-00123231 you can't separate because here's the CYWVG9s113M-00561-00123232-00123390 point i'm going to catch this is deep CYWVG9s113M-00562-00123391-00123590 right this is real deep i really hope CYWVG9s113M-00563-00123591-00124255 you get this CYWVG9s113M-00564-00124256-00126431 [Music] CYWVG9s113M-00565-00126432-00126640 you CczNsGRg4PM-00000-00000125-00001787 [Music] CczNsGRg4PM-00001-00001788-00002101 hey hey Kayla CczNsGRg4PM-00002-00002102-00002522 [Music] CczNsGRg4PM-00003-00002523-00002667 hey Kayla CczNsGRg4PM-00004-00002668-00002883 I thought you're not gonna let me go CczNsGRg4PM-00005-00002884-00003092 while you're still in love with me CczNsGRg4PM-00006-00003093-00003450 yeah I can't wait to kiss you CczNsGRg4PM-00007-00003451-00004045 [Music] CczNsGRg4PM-00008-00004046-00004295 penis what's wrong with you CczNsGRg4PM-00009-00004296-00004655 is everything all right oh no no no I'm CczNsGRg4PM-00010-00004656-00004984 just fine hold on a second CczNsGRg4PM-00011-00004985-00005411 now we're worried I'm worried what you CczNsGRg4PM-00012-00005412-00005681 know the one you said before I don't CczNsGRg4PM-00013-00005682-00005909 know what you're talking about you just CczNsGRg4PM-00014-00005910-00006436 set the k-word didn't you profit Kayla CczNsGRg4PM-00015-00006437-00006770 all right you got I just want to kiss CczNsGRg4PM-00016-00006770-00007045 you because you're so handsome in short CczNsGRg4PM-00017-00007047-00007337 I know it was dumb I just laughed and CczNsGRg4PM-00018-00007338-00007618 cried my butt off when you described my CczNsGRg4PM-00019-00007619-00007963 personalities I want to try to are you CczNsGRg4PM-00020-00007964-00008015 going CczNsGRg4PM-00021-00008016-00008519 Edie you have to so do you like me CczNsGRg4PM-00022-00008520-00009331 [Music] CczNsGRg4PM-00023-00009332-00010039 well by now my first kiss my dreams do CczNsGRg4PM-00024-00010040-00010360 come true CczNsGRg4PM-00025-00010361-00011010 [Music] CczNsGRg4PM-00026-00011011-00011765 [Music] Cd75wy5USr4-00000-00000024-00000327 let's see here box beam okay Cd75wy5USr4-00001-00000328-00002318 let's just start with the top Cd75wy5USr4-00002-00002319-00002479 so the bottom track here and the top Cd75wy5USr4-00003-00002480-00002615 track are the same size it just looks Cd75wy5USr4-00004-00002616-00002807 goofy because i drew it funny but yeah Cd75wy5USr4-00005-00002808-00003063 basically a box beam is is a is it's Cd75wy5USr4-00006-00003064-00003311 square so if it's six inch hey dibs Cd75wy5USr4-00007-00003311-00003511 what's up my man good to see you Cd75wy5USr4-00008-00003511-00003654 good to see you so say it's six inches Cd75wy5USr4-00009-00003655-00003990 six inches all around okay six six hits Cd75wy5USr4-00010-00003992-00004206 six inch Cd75wy5USr4-00011-00004207-00004511 and um um what i do is i flip this top Cd75wy5USr4-00012-00004512-00004711 one upside down because this is the Cd75wy5USr4-00013-00004712-00004902 header okay and this is where the studs Cd75wy5USr4-00014-00004903-00005086 will go inside there Cd75wy5USr4-00015-00005087-00005399 uh and you want to insulate it okay now Cd75wy5USr4-00016-00005400-00005647 there's two ways to do this ah it's okay Cd75wy5USr4-00017-00005648-00005847 better never better late than never Cd75wy5USr4-00018-00005848-00006015 right now good to see you dips i was Cd75wy5USr4-00019-00006016-00006167 just thinking about you actually Cd75wy5USr4-00020-00006168-00006247 um Cd75wy5USr4-00021-00006248-00006343 so Cd75wy5USr4-00022-00006344-00006598 uh you can on the door studs say on the Cd75wy5USr4-00023-00006600-00006751 door okay Cd75wy5USr4-00024-00006752-00007046 i i install angle clips okay you put Cd75wy5USr4-00025-00007047-00007367 angle clip here an angle clip here Cd75wy5USr4-00026-00007368-00007742 you put your box beam on Cd75wy5USr4-00027-00007743-00007951 right and then you close it off angle at Cd75wy5USr4-00028-00007952-00008039 the top Cd75wy5USr4-00029-00008040-00008263 angle at the bottom right so what you Cd75wy5USr4-00030-00008264-00008471 want to do is keep room so if you're Cd75wy5USr4-00031-00008472-00008759 looking at the top side of the of the of Cd75wy5USr4-00032-00008760-00009151 the beam Cd75wy5USr4-00033-00009152-00009478 right you're putting your track in Cd75wy5USr4-00034-00009479-00009646 inch and a half or inch and a quarter Cd75wy5USr4-00035-00009647-00009855 okay for your clip that's that you're Cd75wy5USr4-00036-00009856-00010127 leaving space at the end okay for your Cd75wy5USr4-00037-00010128-00010342 for your clip to go in Cd75wy5USr4-00038-00010343-00010503 okay does that make sense hopefully that Cd75wy5USr4-00039-00010504-00010846 makes sense guys um yeah i have to i've Cd75wy5USr4-00040-00010847-00011023 done i do have a box speed video i don't Cd75wy5USr4-00041-00011024-00011255 i can't remember how good it is even but Cd75wy5USr4-00042-00011256-00011623 um you can also um cut like um Cd75wy5USr4-00043-00011624-00011895 your studs so that that they have tabs Cd75wy5USr4-00044-00011896-00012063 okay that they at the at that they Cd75wy5USr4-00045-00012064-00012310 actually have tabs um and and you can Cd75wy5USr4-00046-00012311-00012606 just put it in and screw in uh Cd75wy5USr4-00047-00012607-00012863 like if it like tabs also i was trying i Cd75wy5USr4-00048-00012863-00013063 was told to always do it this way Cd75wy5USr4-00049-00013063-00013279 with the angle okay Cd75wy5USr4-00050-00013280-00013447 putting the clips in like that that's Cd75wy5USr4-00051-00013447-00013703 the that's the way i was shown um but Cd75wy5USr4-00052-00013704-00013911 i've been seeing along our track goes on Cd75wy5USr4-00053-00013912-00014022 the uh Cd75wy5USr4-00054-00014023-00014358 will be up here okay track Cd75wy5USr4-00055-00014359-00014543 will be up here right and then we'll Cd75wy5USr4-00056-00014544-00014838 have track capping at the bottom Cd75wy5USr4-00057-00014840-00014951 right Cd75wy5USr4-00058-00014952-00015247 looks something like this Cd75wy5USr4-00059-00015247-00015422 right Cd75wy5USr4-00060-00015423-00015583 and then these tabs is where you'll Cd75wy5USr4-00061-00015584-00015783 screw in to the stud okay they'll just Cd75wy5USr4-00062-00015784-00016022 slip in boom or you know slip in because Cd75wy5USr4-00063-00016023-00016255 the tablets will be on both sides okay Cd75wy5USr4-00064-00016256-00016494 um that's a pretty good uh pretty good Cd75wy5USr4-00065-00016495-00016767 way to keep it uh keep it flush to the Cd75wy5USr4-00066-00016768-00017015 wall okay because uh when you do it my Cd75wy5USr4-00067-00017016-00017167 way the clip way you got to be really Cd75wy5USr4-00068-00017168-00017303 careful you're not sticking out on Cd75wy5USr4-00069-00017304-00017486 either end okay Cd75wy5USr4-00070-00017487-00017767 so yeah so yeah basically that's what a Cd75wy5USr4-00071-00017768-00017967 box beam is okay and that's a part of Cd75wy5USr4-00072-00017968-00018230 the inside of the wall it's a structural Cd75wy5USr4-00073-00018231-00018575 thing and and yeah like man we we just Cd75wy5USr4-00074-00018576-00018958 put we just put some big big beams in at Cd75wy5USr4-00075-00018959-00019191 that house that calgary host man holy Cd75wy5USr4-00076-00019192-00019279 cow Cd75wy5USr4-00077-00019280-00019647 um there was some big beams over there Cd75wy5USr4-00078-00019648-00019943 studs Cd75wy5USr4-00079-00019944-00020055 facing Cd75wy5USr4-00080-00020056-00020407 away from each other yes yes yes exactly Cd75wy5USr4-00081-00020408-00020486 or Cd75wy5USr4-00082-00020487-00020711 wait a minute hold on a second oh so you Cd75wy5USr4-00083-00020712-00021063 mean this this way okay so yeah Cd75wy5USr4-00084-00021064-00021255 check this out there's this there's this Cd75wy5USr4-00085-00021256-00021414 new way Cd75wy5USr4-00086-00021415-00021535 um Cd75wy5USr4-00087-00021536-00021735 they screw the studs back to back like Cd75wy5USr4-00088-00021736-00021958 this Cd75wy5USr4-00089-00021959-00022183 okay Cd75wy5USr4-00090-00022184-00022358 and uh Cd75wy5USr4-00091-00022359-00022807 these are um Cd75wy5USr4-00092-00022808-00022967 um Cd75wy5USr4-00093-00022968-00023183 really thick ones really thick studs Cd75wy5USr4-00094-00023184-00023375 like these are like two and a half Cd75wy5USr4-00095-00023376-00023614 inches the flange okay Cd75wy5USr4-00096-00023615-00023919 two and a half inch flange okay Cd75wy5USr4-00097-00023920-00024175 um so Cd75wy5USr4-00098-00024176-00024439 how this works i'm trying to remember Cd75wy5USr4-00099-00024440-00024614 exactly how we did this Cd75wy5USr4-00100-00024615-00024942 oh i remember right yes Cd75wy5USr4-00101-00024943-00025063 um Cd75wy5USr4-00102-00025064-00025583 so the studs go back to back like so Cd75wy5USr4-00103-00025584-00025846 and then there's an another kind of of Cd75wy5USr4-00104-00025847-00025958 stud Cd75wy5USr4-00105-00025960-00026231 that it kind of hangs over so it'll go Cd75wy5USr4-00106-00026232-00026558 this way Cd75wy5USr4-00107-00026560-00026814 it's weird it's all stud okay and it'll Cd75wy5USr4-00108-00026816-00027127 do it on the bottom i i i'm just trying Cd75wy5USr4-00109-00027127-00027327 i just seen these for the first time Cd75wy5USr4-00110-00027327-00027543 actually while i was in calgary Cd75wy5USr4-00111-00027544-00027758 um Cd75wy5USr4-00112-00027760-00028095 and and so the the the these two studs Cd75wy5USr4-00113-00028095-00028390 are screwed in Cd75wy5USr4-00114-00028391-00028614 um through this stud okay Cd75wy5USr4-00115-00028616-00028823 all the way and then yeah then this stud Cd75wy5USr4-00116-00028824-00029055 here will be on the bottom Cd75wy5USr4-00117-00029056-00029287 this is an awful drawing guys but Cd75wy5USr4-00118-00029288-00029487 same thing fastened in Cd75wy5USr4-00119-00029488-00029743 like that so that's all stud these are Cd75wy5USr4-00120-00029744-00029967 special this is a special beam Cd75wy5USr4-00121-00029968-00030231 um you like i just started seeing these Cd75wy5USr4-00122-00030232-00030718 guys uh these are fastened together okay Cd75wy5USr4-00123-00030719-00030958 back to back and then another stud caps Cd75wy5USr4-00124-00030960-00031143 over top and a stu and a cap on the Cd75wy5USr4-00125-00031144-00031327 bottom Cd75wy5USr4-00126-00031327-00031439 very Cd75wy5USr4-00127-00031439-00031702 different way of doing it but yeah this Cd75wy5USr4-00128-00031703-00031990 is another way okay just using all studs Cd75wy5USr4-00129-00031991-00032295 all studs it's crazy um this new system Cd75wy5USr4-00130-00032295-00032583 that they're using in um Cd75wy5USr4-00131-00032583-00032807 yeah it's like it's like a light i-beam Cd75wy5USr4-00132-00032808-00033102 yeah exactly dibs exactly screwed on the Cd75wy5USr4-00133-00033103-00033302 sides yeah so Cd75wy5USr4-00134-00033303-00033462 that's basically it yeah and then you Cd75wy5USr4-00135-00033463-00033590 wanna insulate you're gonna have to Cd75wy5USr4-00136-00033591-00033902 insulate these cavities as well okay so Cd75wy5USr4-00137-00033903-00034079 if you're getting covered but it's a Cd75wy5USr4-00138-00034080-00034279 really interesting um Cd75wy5USr4-00139-00034280-00034551 i i literally i just saw this for the Cd75wy5USr4-00140-00034552-00034799 first time dude uh and when we're down Cd75wy5USr4-00141-00034800-00035007 in calgary so in a panel factory that's Cd75wy5USr4-00142-00035008-00035295 how they do it and and it's really wild Cd75wy5USr4-00143-00035296-00035535 and what they're doing too is all their Cd75wy5USr4-00144-00035536-00035783 track is basically stud Cd75wy5USr4-00145-00035784-00036071 it's crazy it's all stud and and what Cd75wy5USr4-00146-00036072-00036207 they're doing is they're cutting and Cd75wy5USr4-00147-00036208-00036318 dimpling Cd75wy5USr4-00148-00036319-00036535 where the where the centers are okay Cd75wy5USr4-00149-00036536-00036711 they dimple out the track and they put Cd75wy5USr4-00150-00036712-00036871 the stud in but they use stud for Cd75wy5USr4-00152-00040472-00040655 where these came into play they put him Cd75wy5USr4-00153-00040656-00040855 above every window almost and in this Cd75wy5USr4-00154-00040856-00041190 house the windows were huge okay in big Cd75wy5USr4-00155-00041191-00041407 angles like this Cd75wy5USr4-00156-00041408-00041743 right so that this style of beam is what Cd75wy5USr4-00157-00041744-00041983 is going across this way Cd75wy5USr4-00158-00041984-00042087 okay Cd75wy5USr4-00159-00042088-00042423 and these these beams will have tabs on Cd75wy5USr4-00160-00042424-00042662 the ends okay they have tabs on the ends Cd75wy5USr4-00161-00042663-00042871 you don't put angular in like that they Cd75wy5USr4-00162-00042872-00043174 they let they literally have um tabs Cd75wy5USr4-00163-00043175-00043390 okay that will go Cd75wy5USr4-00164-00043391-00043839 uh through the door studs okay Cd75wy5USr4-00165-00043840-00044062 okay they're gonna double up Cd75wy5USr4-00166-00044063-00044327 each side of the window so two studs Cd75wy5USr4-00167-00044328-00044446 two studs Cd75wy5USr4-00168-00044447-00044702 always okay um that's another thing too Cd75wy5USr4-00169-00044703-00044823 guys when you're doing your into your Cd75wy5USr4-00170-00044824-00045046 doors and things like that always do two Cd75wy5USr4-00171-00045047-00045327 studs on both sides okay um even if it's Cd75wy5USr4-00172-00045328-00045590 light gauge k two studs either side um Cd75wy5USr4-00173-00045591-00045743 yeah they're putting two studs on these Cd75wy5USr4-00174-00045744-00045911 big windows like this is huge like this Cd75wy5USr4-00175-00045912-00045999 is like Cd75wy5USr4-00176-00046000-00046111 uh Cd75wy5USr4-00177-00046112-00046351 we'll say this is like 19 Cd75wy5USr4-00178-00046352-00046662 or no yeah 19 foot something okay Cd75wy5USr4-00179-00046663-00046935 on this side and this is 10 foot here Cd75wy5USr4-00180-00046936-00047174 okay literally this is what man this Cd75wy5USr4-00181-00047175-00047262 beam Cd75wy5USr4-00182-00047263-00047662 is so long and i think maybe the idea of Cd75wy5USr4-00183-00047663-00047935 it is it's lighter maybe than an actual Cd75wy5USr4-00184-00047936-00048207 box beam uh i felt lighter because we Cd75wy5USr4-00185-00048208-00048367 had to take a lot of these out and Cd75wy5USr4-00186-00048368-00048486 adjust the heights because they built Cd75wy5USr4-00187-00048487-00048686 the panels wrong and and when they were Cd75wy5USr4-00188-00048687-00048862 installed it wasn't perfectly like they Cd75wy5USr4-00189-00048863-00049111 weren't square or centered or proper so Cd75wy5USr4-00190-00049112-00049286 we had to fix a lot of these and we and Cd75wy5USr4-00191-00049287-00049455 this is why i know we had to take these Cd75wy5USr4-00192-00049456-00049615 beams apart we had to take a lot of Cd75wy5USr4-00193-00049616-00049830 these beams apart to raise the headers Cd75wy5USr4-00194-00049831-00050799 up Cd75wy5USr4-00195-00050800-00051127 but yeah that's that is the only time so Cd75wy5USr4-00196-00051128-00051342 when you're building a ceiling i'd you Cd75wy5USr4-00197-00051344-00051607 never use this okay you never use beams Cd75wy5USr4-00198-00051608-00051758 for your ceilings really okay unless Cd75wy5USr4-00199-00051759-00052030 you're planning to carry something of Cd75wy5USr4-00200-00052032-00052150 weight maybe Cd75wy5USr4-00201-00052151-00052430 but yeah i you know i've never put one Cd75wy5USr4-00202-00052432-00052607 in the ceiling before not not in all my Cd75wy5USr4-00203-00052608-00052807 years Cd75wy5USr4-00204-00052808-00052991 but yeah really neat beam really neat Cd75wy5USr4-00205-00052991-00053254 beam guys i'll i'll i'll i'll post some Cd75wy5USr4-00206-00053255-00053463 pictures next time i'm in calgary i'll Cd75wy5USr4-00207-00053464-00053647 post some pictures of just of the beam Cd75wy5USr4-00208-00053648-00053742 just so you guys can see what i'm Cd75wy5USr4-00209-00053744-00053911 talking about there yeah it's really Cd75wy5USr4-00210-00053912-00054183 neat CdhQ9r28IoM-00000-00000002-00000211 he's joined by the second speaker CdhQ9r28IoM-00001-00000212-00000484 Phillip wollen he was formerly vice CdhQ9r28IoM-00002-00000485-00000709 president of citibank specializing in CdhQ9r28IoM-00003-00000710-00000862 corporate finance mergers and CdhQ9r28IoM-00004-00000863-00001066 acquisitions and at the age of 34 was CdhQ9r28IoM-00005-00001067-00001298 rated by australian business magazine in CdhQ9r28IoM-00006-00001299-00001516 their top of 40 australian headhunted CdhQ9r28IoM-00007-00001517-00001862 executives but at the age of 40 he CdhQ9r28IoM-00008-00001863-00002030 witnessed cruelty on such a colossal CdhQ9r28IoM-00009-00002030-00002434 scale that it affected him profoundly he CdhQ9r28IoM-00010-00002435-00002675 decided to give away everything he owned CdhQ9r28IoM-00011-00002676-00003001 with warm hands and add I broke and he CdhQ9r28IoM-00012-00003002-00003452 says so far he's right on budget today CdhQ9r28IoM-00013-00003453-00003659 he devotes his life to children animals CdhQ9r28IoM-00014-00003660-00003890 the environment the terminally ill the CdhQ9r28IoM-00015-00003890-00004126 homeless and the arts he supports over CdhQ9r28IoM-00016-00004127-00004436 500 humanitarian projects in over 40 CdhQ9r28IoM-00017-00004437-00004588 countries with schools orphanages CdhQ9r28IoM-00018-00004589-00004817 shelters sanctuaries clinics and CdhQ9r28IoM-00019-00004818-00005054 scholarships he's received the order of CdhQ9r28IoM-00020-00005055-00005399 Australia and in 2007 was Australian of CdhQ9r28IoM-00021-00005400-00006997 the Year in Victorian Philip Wallin CdhQ9r28IoM-00022-00006998-00007276 King Lear late at night on the cliffs CdhQ9r28IoM-00023-00007277-00007586 asks the blind Earl of Gloucester how do CdhQ9r28IoM-00024-00007587-00007846 you see the world and the blind man CdhQ9r28IoM-00025-00007847-00008093 Gloucester replies I see it feelingly CdhQ9r28IoM-00026-00008094-00008456 and shouldn't we all I discovered that CdhQ9r28IoM-00027-00008457-00008785 when we suffer we suffer as equals and CdhQ9r28IoM-00028-00008786-00009235 in their capacity to suffer a dog is a CdhQ9r28IoM-00029-00009236-00009818 pig is a bear is a boy meet today is the CdhQ9r28IoM-00030-00009819-00010255 newest bestest muumuu dress than tobacco CdhQ9r28IoM-00031-00010256-00010585 co2 methane and nitrous oxide from the CdhQ9r28IoM-00032-00010586-00010763 livestock industry are killing our CdhQ9r28IoM-00033-00010764-00011048 oceans with our sidik like boxing dead CdhQ9r28IoM-00034-00011049-00011408 zones ninety percent of small fish are CdhQ9r28IoM-00035-00011409-00011638 ground up into pellets to feed to CdhQ9r28IoM-00036-00011639-00012041 livestock vegetarian cows today are the CdhQ9r28IoM-00037-00012042-00012392 world's largest ocean predators the CdhQ9r28IoM-00038-00012393-00012662 oceans are dying in our time by 2048 all CdhQ9r28IoM-00039-00012663-00012926 our fisheries will be dead the lungs and CdhQ9r28IoM-00040-00012927-00013130 the arteries of the earth an entire CdhQ9r28IoM-00041-00013131-00013328 species are wiped out every year because CdhQ9r28IoM-00042-00013329-00013613 of the actions of one and we're now CdhQ9r28IoM-00043-00013613-00013847 facing the sixth mass extinction in CdhQ9r28IoM-00044-00013847-00014207 cosmological history if any other CdhQ9r28IoM-00045-00014208-00014486 organism did this a biologist would call CdhQ9r28IoM-00046-00014487-00014855 him a virus it is a crime against CdhQ9r28IoM-00047-00014856-00015275 humanity of unimaginable proportions but CdhQ9r28IoM-00048-00015276-00015587 happily the world is changing ten years CdhQ9r28IoM-00049-00015588-00016016 ago Twitter was a bird sound ww was a CdhQ9r28IoM-00050-00016016-00016355 stuck keyboard cloud was in the sky 4G CdhQ9r28IoM-00051-00016356-00016646 was a parking space Google was a babies CdhQ9r28IoM-00052-00016647-00017063 burp skype was a typo and al-qaeda was CdhQ9r28IoM-00053-00017064-00017361 my plumber CdhQ9r28IoM-00054-00017362-00017620 victor hugo said there is nothing more CdhQ9r28IoM-00055-00017621-00017830 powerful than an idea whose time has CdhQ9r28IoM-00056-00017831-00018112 come well animal rights today is now the CdhQ9r28IoM-00057-00018113-00018409 greatest social justice issue since the CdhQ9r28IoM-00058-00018410-00018703 abolition of slavery CdFzq8zYI5I-00000-00000013-00001491 [Music] CdFzq8zYI5I-00001-00001492-00002883 perfect CdFzq8zYI5I-00002-00002884-00004283 so CdFzq8zYI5I-00003-00004284-00005683 so CdFzq8zYI5I-00004-00005684-00008414 foreign CdFzq8zYI5I-00006-00012406-00014975 [Applause] CdFzq8zYI5I-00008-00021084-00023030 hey this CdFzq8zYI5I-00010-00026583-00028999 enemies ahead CdFzq8zYI5I-00011-00029000-00030883 there we go CdFzq8zYI5I-00012-00030883-00031431 foreign CdFzq8zYI5I-00013-00031432-00034335 [Applause] CdFzq8zYI5I-00015-00037680-00038798 enemies ahead CdFzq8zYI5I-00016-00038799-00039283 [Applause] CdFzq8zYI5I-00017-00039284-00039468 okay CdFzq8zYI5I-00018-00039469-00042083 [Applause] CdFzq8zYI5I-00019-00042084-00042902 my CdFzq8zYI5I-00020-00042903-00043887 enemies ahead CdFzq8zYI5I-00021-00043888-00046287 enemies ahead CdFzq8zYI5I-00022-00046288-00046584 sure CeEz9hGV5hM-00000-00000000-00000200 hello it's really great to be here with CeEz9hGV5hM-00001-00000200-00000457 all of you today and it's been wonderful CeEz9hGV5hM-00002-00000458-00000784 to hear the presentations and the topics CeEz9hGV5hM-00003-00000785-00001085 and materials so and I'm afraid I don't CeEz9hGV5hM-00004-00001086-00001262 have like a lot of great news for you CeEz9hGV5hM-00005-00001263-00001450 anyhow so first of all I want to thank CeEz9hGV5hM-00006-00001451-00001679 the ESRB for inviting me to be here and CeEz9hGV5hM-00007-00001680-00001993 I'm gonna talk to you about how I see CeEz9hGV5hM-00008-00001994-00002176 from the front lines that cybercrime is CeEz9hGV5hM-00009-00002177-00002489 creating systemic risk for the global CeEz9hGV5hM-00010-00002490-00002860 banking markets also do we have it CeEz9hGV5hM-00011-00002861-00003122 loaded yet I must maybe I'm a little CeEz9hGV5hM-00012-00003123-00003509 ahead of you guys do you have it also CeEz9hGV5hM-00013-00003510-00003736 for the first person who asked me a CeEz9hGV5hM-00014-00003738-00003809 question CeEz9hGV5hM-00015-00003810-00004151 I brought a signed copy of my book and CeEz9hGV5hM-00016-00004152-00004406 you may or may not know this so back to CeEz9hGV5hM-00017-00004407-00004561 self-promotion you may or may not know CeEz9hGV5hM-00018-00004562-00004850 this but this book is on the number one CeEz9hGV5hM-00019-00004851-00005086 must read list of my mother and you CeEz9hGV5hM-00020-00005087-00005318 should listen to my mother so definitely CeEz9hGV5hM-00021-00005319-00005420 have that available to you and then CeEz9hGV5hM-00022-00005421-00005668 whatever you don't get to if you tagged CeEz9hGV5hM-00023-00005669-00006041 me on Twitter and tag the ESRB I will CeEz9hGV5hM-00024-00006042-00006206 answer every question that comes in on CeEz9hGV5hM-00025-00006207-00006370 Twitter as well and I'll be here at CeEz9hGV5hM-00026-00006371-00006796 lunch so what's interesting is is when I CeEz9hGV5hM-00027-00006797-00007169 first got to the White House in 2006 so CeEz9hGV5hM-00028-00007170-00007546 I was there from 2006 to 2008 now I'm CeEz9hGV5hM-00029-00007547-00007810 just shout out loud how long do you CeEz9hGV5hM-00030-00007811-00008164 think the average shelf life is of a CeEz9hGV5hM-00031-00008165-00008534 White House political appointee that is CeEz9hGV5hM-00032-00008535-00008849 a chief information officer how long do CeEz9hGV5hM-00033-00008850-00009171 you think they last CeEz9hGV5hM-00034-00009172-00009437 prior to this administration how long do CeEz9hGV5hM-00035-00009438-00009967 you think the average just shut out how CeEz9hGV5hM-00036-00009968-00010169 long do you think they last a year two CeEz9hGV5hM-00037-00010170-00010595 years two years yes so the average CeEz9hGV5hM-00038-00010596-00010789 before I got there was 13 months so I CeEz9hGV5hM-00039-00010790-00011021 was there two and a half years so now CeEz9hGV5hM-00040-00011022-00011141 you're thinking to yourself wait a CeEz9hGV5hM-00041-00011142-00011333 minute we just got a speaker and she's CeEz9hGV5hM-00042-00011334-00011524 really slow at doing her job it took her CeEz9hGV5hM-00043-00011525-00011702 two and a half years no there was just CeEz9hGV5hM-00044-00011703-00011933 such tremendous change going on at that CeEz9hGV5hM-00045-00011934-00012214 time so if you think about from 2006 to CeEz9hGV5hM-00046-00012215-00012605 2008 when is the first time we saw the CeEz9hGV5hM-00047-00012606-00013019 iPhone was 2007 right so when I first CeEz9hGV5hM-00048-00013019-00013180 got there from the financial services CeEz9hGV5hM-00049-00013181-00013355 industry my focus CeEz9hGV5hM-00050-00013356-00013616 around the operations was how do I CeEz9hGV5hM-00051-00013618-00013911 remove systemic risk to white house CeEz9hGV5hM-00052-00013912-00014211 operations now I'm not a policy person CeEz9hGV5hM-00053-00014212-00014427 I'm an operational person so I'm on the CeEz9hGV5hM-00054-00014428-00014753 front lines of cybercrime and protecting CeEz9hGV5hM-00055-00014754-00015069 and defending networks but when I talked CeEz9hGV5hM-00056-00015069-00015263 to the policy people one of the things CeEz9hGV5hM-00057-00015265-00015578 that we talked about was what types of CeEz9hGV5hM-00058-00015579-00015819 changes are gonna happen that could CeEz9hGV5hM-00059-00015819-00016216 actually remove trust from the system CeEz9hGV5hM-00060-00016218-00016449 what types of changes can happen CeEz9hGV5hM-00061-00016450-00016739 digitally that remove trust because you CeEz9hGV5hM-00062-00016740-00017006 can't walk into a bank and say I'd like CeEz9hGV5hM-00063-00017007-00017192 to see the gold and silver that backs CeEz9hGV5hM-00064-00017193-00017459 ups our currency you can't walk into the CeEz9hGV5hM-00065-00017460-00017675 bank and say I'd like to see my money CeEz9hGV5hM-00066-00017676-00017942 you just have to trust that when you ask CeEz9hGV5hM-00067-00017943-00018230 for it it'll be there and it'll be in a CeEz9hGV5hM-00068-00018231-00018567 timely fashion so during that 2006 to CeEz9hGV5hM-00069-00018568-00018872 2008 we started to see interesting CeEz9hGV5hM-00070-00018873-00019161 things happen what happened in Estonia CeEz9hGV5hM-00071-00019162-00019655 in 2007 anybody remember CeEz9hGV5hM-00072-00019656-00019955 so Russia wanted to teach them a lesson CeEz9hGV5hM-00073-00019956-00020306 cyber attack on the nation took their CeEz9hGV5hM-00074-00020307-00020649 banking offline 2008 what happened to CeEz9hGV5hM-00075-00020650-00020981 Georgia Russia wanted to teach them a CeEz9hGV5hM-00076-00020982-00021089 lesson CeEz9hGV5hM-00077-00021090-00021347 impacted their infrastructure took their CeEz9hGV5hM-00078-00021348-00021575 banking offline a lot of people at that CeEz9hGV5hM-00079-00021576-00021986 time said oh this is not systemic risk CeEz9hGV5hM-00080-00021987-00022337 this is geopolitical risk that was our CeEz9hGV5hM-00081-00022338-00022580 tsunami warning and we missed it so I'm CeEz9hGV5hM-00082-00022581-00022730 going to talk to you a little bit about CeEz9hGV5hM-00083-00022731-00022974 when we look at today's emerging CeEz9hGV5hM-00084-00022975-00023228 technologies and integrating them what CeEz9hGV5hM-00085-00023229-00023355 are some of the challenges and then CeEz9hGV5hM-00086-00023356-00023621 offer some solutions so it's not all CeEz9hGV5hM-00087-00023622-00023814 dark but it's gonna be a little dark CeEz9hGV5hM-00088-00023815-00024044 until we get to the end the other thing CeEz9hGV5hM-00089-00024045-00024171 that I realized when I got to the White CeEz9hGV5hM-00090-00024172-00024317 House so when I worked in financial CeEz9hGV5hM-00091-00024318-00024518 services industry I was in it for 16 CeEz9hGV5hM-00092-00024519-00024746 years I was on the front lines of CeEz9hGV5hM-00093-00024747-00024989 delivering cutting edge technology to CeEz9hGV5hM-00094-00024990-00025214 our customers so everything was about CeEz9hGV5hM-00095-00025215-00025418 making sure our customers love doing CeEz9hGV5hM-00096-00025419-00025689 business with us reducing costs by CeEz9hGV5hM-00097-00025689-00025946 taking expensive transactions out of the CeEz9hGV5hM-00098-00025947-00026114 brick and mortar and providing CeEz9hGV5hM-00099-00026115-00026358 self-service and oh by the way make it CeEz9hGV5hM-00100-00026358-00026745 safe and secure and well on the front CeEz9hGV5hM-00101-00026745-00026892 that I was on the frontlines of CeEz9hGV5hM-00102-00026893-00027149 cybercrime one of the things that I CeEz9hGV5hM-00103-00027150-00027324 would think about as a cybersecurity CeEz9hGV5hM-00104-00027325-00027593 person and this is where fundamentally CeEz9hGV5hM-00105-00027594-00027864 part of the systemic risk we have are CeEz9hGV5hM-00106-00027864-00028074 all the solutions that we have in place CeEz9hGV5hM-00107-00028075-00028323 today because as a security professional CeEz9hGV5hM-00108-00028324-00028499 I would think to myself when bad things CeEz9hGV5hM-00109-00028500-00028743 happened if I could just get to our CeEz9hGV5hM-00110-00028744-00028926 customers and teach them a little bit CeEz9hGV5hM-00111-00028927-00029136 about what I know right so we talked CeEz9hGV5hM-00112-00029137-00029349 about education awareness they would be CeEz9hGV5hM-00113-00029350-00029543 safer and my job would be easier and CeEz9hGV5hM-00114-00029544-00029780 life would be better and then I get to CeEz9hGV5hM-00115-00029781-00030054 the White House and 6:15 a.m. every CeEz9hGV5hM-00116-00030055-00030273 morning my security briefing is changing CeEz9hGV5hM-00117-00030274-00030618 and so my tactics have to change every CeEz9hGV5hM-00118-00030619-00030912 single morning and that's when I realize CeEz9hGV5hM-00119-00030913-00031262 one of our fundamental systemic risks is CeEz9hGV5hM-00120-00031263-00031530 nothing is actually designed for the CeEz9hGV5hM-00121-00031531-00031911 human in mind nothing I mean ask any CeEz9hGV5hM-00122-00031912-00032162 anyone in this room who is not in risk CeEz9hGV5hM-00123-00032163-00032562 or security raise your hand high if you CeEz9hGV5hM-00124-00032563-00032802 love strong passwords that expire every CeEz9hGV5hM-00125-00032803-00033164 30 days and can't look like a word no CeEz9hGV5hM-00126-00033165-00033360 one raised their hand right so CeEz9hGV5hM-00127-00033361-00033549 fundamentally we're already flawed CeEz9hGV5hM-00128-00033550-00033867 before we get started before we move one CeEz9hGV5hM-00129-00033868-00034185 piece of currency to from one entity to CeEz9hGV5hM-00130-00034186-00034262 another CeEz9hGV5hM-00131-00034263-00034524 we're already fundamentally flawed okay CeEz9hGV5hM-00132-00034525-00034737 so that's kind of the first premise the CeEz9hGV5hM-00133-00034738-00034989 second premise is we don't actually have CeEz9hGV5hM-00134-00034990-00035343 an accepted definition of what systemic CeEz9hGV5hM-00135-00035344-00035687 risk is so I'd like to offer you mine so CeEz9hGV5hM-00136-00035688-00036062 the systemic risk as I see it as far as CeEz9hGV5hM-00137-00036063-00036276 cybercrime goes and its impact to CeEz9hGV5hM-00138-00036277-00036612 banking globally is one either a series CeEz9hGV5hM-00139-00036613-00036998 of small events that join together or CeEz9hGV5hM-00140-00036999-00037490 one big catastrophe removes trust from CeEz9hGV5hM-00141-00037491-00037848 banking now what does remove trust look CeEz9hGV5hM-00142-00037849-00038090 like as far as transactions go CeEz9hGV5hM-00143-00038091-00038390 so that could look like a run on banks CeEz9hGV5hM-00144-00038391-00038774 it could look like a slowdown or a CeEz9hGV5hM-00145-00038775-00039057 stoppage of funds moving it could look CeEz9hGV5hM-00146-00039058-00039395 like a manipulation campaign creating CeEz9hGV5hM-00147-00039396-00039770 distrust in banking officials in a CeEz9hGV5hM-00148-00039771-00039968 banking company or in the industry CeEz9hGV5hM-00149-00039969-00040089 itself CeEz9hGV5hM-00150-00040090-00040329 is my definition of systemic risk that CeEz9hGV5hM-00151-00040330-00040728 we're facing now as I'm just gonna skip CeEz9hGV5hM-00152-00040729-00041024 forward a little bit as customers demand CeEz9hGV5hM-00153-00041025-00041484 fast and frictionless transactions are CeEz9hGV5hM-00154-00041485-00041700 we just heading towards fast and CeEz9hGV5hM-00155-00041701-00042066 frictionless catastrophes right so they CeEz9hGV5hM-00156-00042067-00042198 don't want to use passwords CeEz9hGV5hM-00157-00042199-00042414 everybody's enamored with the idea I'll CeEz9hGV5hM-00158-00042415-00042648 just pick up my phone show it my face CeEz9hGV5hM-00159-00042649-00042954 and now I'm into my system and now I can CeEz9hGV5hM-00160-00042955-00043215 move money there's a lot of appeal to CeEz9hGV5hM-00161-00043216-00043488 that it's a lot easier than remembering CeEz9hGV5hM-00162-00043489-00043770 a password it's hard for someone to CeEz9hGV5hM-00163-00043771-00043950 steal your keystrokes CeEz9hGV5hM-00164-00043951-00044136 but we've already shown that we do a CeEz9hGV5hM-00165-00044137-00044448 very poor job of actually protecting the CeEz9hGV5hM-00166-00044449-00044826 most basic of information much less the CeEz9hGV5hM-00167-00044827-00045096 imprint of your face right and as they CeEz9hGV5hM-00168-00045097-00045462 demand fast the other pieces is and so CeEz9hGV5hM-00169-00045463-00045582 many of the speakers today already CeEz9hGV5hM-00170-00045583-00045969 covered this we have non banks that are CeEz9hGV5hM-00171-00045970-00046332 in the financial ecosystem now and the CeEz9hGV5hM-00172-00046333-00046506 customer whether it's a commercial CeEz9hGV5hM-00173-00046507-00046821 entity or a consumer they see it all as CeEz9hGV5hM-00174-00046822-00047021 banking so whether you like it or not CeEz9hGV5hM-00175-00047022-00047403 these non banks they see as I am CeEz9hGV5hM-00176-00047404-00047715 conducting a banking transaction they CeEz9hGV5hM-00177-00047716-00048003 don't get held to the same standards the CeEz9hGV5hM-00178-00048004-00048192 same regulatory models and they are CeEz9hGV5hM-00179-00048193-00048561 missing from our cybersecurity playbooks CeEz9hGV5hM-00180-00048562-00048816 we don't even really think about them CeEz9hGV5hM-00181-00048817-00049146 and they could be the weakest in CeEz9hGV5hM-00182-00049147-00049386 the armor as it relates to the to the CeEz9hGV5hM-00183-00049387-00049845 global beining banking ecosystem okay so CeEz9hGV5hM-00184-00049846-00049995 time will tell I'm going to talk about CeEz9hGV5hM-00185-00049996-00050256 some of these technologies that are on CeEz9hGV5hM-00186-00050257-00050541 the scenes that are integrated already CeEz9hGV5hM-00187-00050542-00050739 today either into our physical CeEz9hGV5hM-00188-00050740-00050994 infrastructure the buildings that we CeEz9hGV5hM-00189-00050995-00051261 enter the buildings that our customers CeEz9hGV5hM-00190-00051262-00051375 are in whether they're commercial CeEz9hGV5hM-00191-00051376-00051711 customers or consumers as well as the CeEz9hGV5hM-00192-00051712-00051909 technology that we're using in the CeEz9hGV5hM-00193-00051910-00052185 banking industry now see I trust the CeEz9hGV5hM-00194-00052186-00052541 banks as it relates to thinking about CeEz9hGV5hM-00195-00052541-00052851 resiliency reliability security and CeEz9hGV5hM-00196-00052852-00053129 privacy we don't always get it right but CeEz9hGV5hM-00197-00053130-00053361 we've been thinking about this for over CeEz9hGV5hM-00198-00053362-00053441 a CeEz9hGV5hM-00199-00053442-00053751 hundred years these newcomers these new CeEz9hGV5hM-00200-00053752-00053919 players we're lucky if they've been CeEz9hGV5hM-00201-00053920-00054294 around even a decade okay so this is CeEz9hGV5hM-00202-00054295-00054479 where we have introduced into the CeEz9hGV5hM-00203-00054480-00054786 financial ecosystem players who don't CeEz9hGV5hM-00204-00054787-00055062 really get it so as you think about for CeEz9hGV5hM-00205-00055063-00055379 example quantum computing so I started CeEz9hGV5hM-00206-00055380-00055521 off as an artificial intelligence CeEz9hGV5hM-00207-00055522-00055728 developer when I came out of graduate CeEz9hGV5hM-00208-00055729-00055913 school and first started in banking and CeEz9hGV5hM-00209-00055914-00056255 what I love about computing is is so I'm CeEz9hGV5hM-00210-00056257-00056516 definitely a self-professed geek so CeEz9hGV5hM-00211-00056517-00056790 computing today the only way I can make CeEz9hGV5hM-00212-00056791-00057000 it faster is I have to get a faster CeEz9hGV5hM-00213-00057001-00057332 processor more memory more hard drive CeEz9hGV5hM-00214-00057333-00057563 faster hard drive so I I just add to the CeEz9hGV5hM-00215-00057564-00057822 computing power with quantum computing CeEz9hGV5hM-00216-00057823-00058229 it is stateless it is Nero neither a 0 CeEz9hGV5hM-00217-00058230-00058613 nor a 1 so all programming to this point CeEz9hGV5hM-00218-00058614-00058941 prior to quantum computing no matter how CeEz9hGV5hM-00219-00058941-00059219 cool and awesome the technology looks in CeEz9hGV5hM-00220-00059220-00059409 the background it gets translated into CeEz9hGV5hM-00221-00059410-00059682 very boring ones and zeros it's on or CeEz9hGV5hM-00222-00059683-00060000 it's off with quantum computing it is CeEz9hGV5hM-00223-00060001-00060186 neither on nor off it is neither a zero CeEz9hGV5hM-00224-00060187-00060390 no one is stateless it's both which CeEz9hGV5hM-00225-00060391-00060651 means we will crunch through amazing CeEz9hGV5hM-00226-00060652-00060903 amounts of data this will be huge for CeEz9hGV5hM-00227-00060904-00061173 fighting cybercrime this will be huge CeEz9hGV5hM-00228-00061174-00061469 for fast and frictionless payments it CeEz9hGV5hM-00229-00061470-00061751 will also be huge for nation-states and CeEz9hGV5hM-00230-00061752-00061997 cyber criminals who want to crack CeEz9hGV5hM-00231-00061998-00062454 encryption we are not ready ok so there CeEz9hGV5hM-00232-00062454-00062799 are think tanks and researchers working CeEz9hGV5hM-00233-00062800-00063167 on post quantum computing encryption but CeEz9hGV5hM-00234-00063169-00063392 all encryption is is one big old math CeEz9hGV5hM-00235-00063394-00063626 problem so soon as quantum computing is CeEz9hGV5hM-00236-00063627-00063891 commercially available or at least in CeEz9hGV5hM-00237-00063891-00064142 the hands of nation-states expect what CeEz9hGV5hM-00238-00064144-00064369 we use for encryption to protect CeEz9hGV5hM-00239-00064370-00064698 transactions expect it to not be safe CeEz9hGV5hM-00240-00064699-00064746 anymore CeEz9hGV5hM-00241-00064747-00065136 ok so a couple of things that I want you CeEz9hGV5hM-00242-00065137-00065282 I'm gonna you've got homework CeEz9hGV5hM-00243-00065283-00065441 assignments from me so you're not gonna CeEz9hGV5hM-00244-00065442-00065610 walk out of here like oh that was just a CeEz9hGV5hM-00245-00065611-00065847 really interesting conversation I really CeEz9hGV5hM-00246-00065848-00066036 want everybody to go back to your CeEz9hGV5hM-00247-00066037-00066279 workplace and maybe ask a few questions CeEz9hGV5hM-00248-00066280-00066681 about the route the playbooks that we CeEz9hGV5hM-00249-00066682-00066816 have in place because a play CeEz9hGV5hM-00250-00066817-00067092 books must change everything about how CeEz9hGV5hM-00251-00067093-00067311 we think about cybersecurity today and CeEz9hGV5hM-00252-00067312-00067681 the global banking ecosystem is very CeEz9hGV5hM-00253-00067682-00067956 singular its focused on things that have CeEz9hGV5hM-00254-00067957-00068103 already happened and how to make sure CeEz9hGV5hM-00255-00068104-00068268 that doesn't happen somewhere else and CeEz9hGV5hM-00256-00068269-00068519 maybe a little extrapolation into the CeEz9hGV5hM-00257-00068520-00068738 future you know the other thing it's CeEz9hGV5hM-00258-00068739-00068931 very focused on and I would offer that CeEz9hGV5hM-00259-00068932-00069234 we have actually had a systemic event CeEz9hGV5hM-00260-00069235-00069437 and I'll show you a statistic in a CeEz9hGV5hM-00261-00069438-00069750 moment but the fact is is we shut it CeEz9hGV5hM-00262-00069751-00069972 down either in individual banking CeEz9hGV5hM-00263-00069973-00070250 institutions or we shut it down within a CeEz9hGV5hM-00264-00070251-00070617 region and we move on okay so as we CeEz9hGV5hM-00265-00070618-00070807 integrate these new technologies we need CeEz9hGV5hM-00266-00070808-00071217 newer playbooks to actually mitigate the CeEz9hGV5hM-00267-00071218-00071493 risk that we have in the system so first CeEz9hGV5hM-00268-00071494-00071606 I want to talk to you about Internet of CeEz9hGV5hM-00269-00071607-00071843 Things lightbulbs so one of my clients CeEz9hGV5hM-00270-00071844-00072112 today is one of the largest CeEz9hGV5hM-00271-00072113-00072431 transportation industry clients I can CeEz9hGV5hM-00272-00072432-00072603 think of and I was in one of their CeEz9hGV5hM-00273-00072604-00072846 facilities and as we were going through CeEz9hGV5hM-00274-00072847-00073098 the facility to work on basically CeEz9hGV5hM-00275-00073099-00073386 thinking about incident response plans CeEz9hGV5hM-00276-00073387-00073607 we go through in the engineer system II CeEz9hGV5hM-00277-00073608-00073769 Tresa the next time you come through CeEz9hGV5hM-00278-00073770-00074043 this building it's going to be amazing CeEz9hGV5hM-00279-00074044-00074304 all of the lights that you see if CeEz9hGV5hM-00280-00074305-00074460 they're they're all gonna be Internet of CeEz9hGV5hM-00281-00074461-00074736 Things smart lightbulbs and when people CeEz9hGV5hM-00282-00074737-00074981 come into this transportation facility CeEz9hGV5hM-00283-00074982-00075225 they can download an app on their phone CeEz9hGV5hM-00284-00075226-00075480 they can select their music preferences CeEz9hGV5hM-00285-00075481-00075636 they can let us know what country CeEz9hGV5hM-00286-00075637-00075867 they're coming from and then we the CeEz9hGV5hM-00287-00075868-00076146 light bulbs will follow them as they're CeEz9hGV5hM-00288-00076147-00076323 walking through on their phone it's CeEz9hGV5hM-00289-00076324-00076617 going to be incredible they'll have mood CeEz9hGV5hM-00290-00076618-00076878 lighting they'll have music they'll have CeEz9hGV5hM-00291-00076879-00077373 everything they want so I said wow that CeEz9hGV5hM-00292-00077374-00077760 is pretty incredible and so I look up at CeEz9hGV5hM-00293-00077761-00078003 the ceiling and I said so if there is a CeEz9hGV5hM-00294-00078004-00078297 Mirai botnet like what happened October CeEz9hGV5hM-00295-00078298-00078747 2016 which different internet of things CeEz9hGV5hM-00296-00078748-00078921 including light bulbs including baby CeEz9hGV5hM-00297-00078922-00079343 camps were actually infected and used to CeEz9hGV5hM-00298-00079344-00079556 create a denial distributed denial of CeEz9hGV5hM-00299-00079557-00079803 service attack a DDoS attack against CeEz9hGV5hM-00300-00079804-00079980 part of the Internet infrastructure and CeEz9hGV5hM-00301-00079981-00080151 your light bulbs are impact CeEz9hGV5hM-00302-00080152-00080307 what will you do will you work in the CeEz9hGV5hM-00303-00080308-00080622 dark and the engineer said I'll get back CeEz9hGV5hM-00304-00080623-00080844 to you so the last time I visited they CeEz9hGV5hM-00305-00080845-00081096 said Theresa guess what we're gonna be CeEz9hGV5hM-00306-00081097-00081395 60% old-school light bulbs and 40% CeEz9hGV5hM-00307-00081396-00081591 internet-of-things light bulbs they'll CeEz9hGV5hM-00308-00081592-00081852 be asking yourself as it relates to our CeEz9hGV5hM-00309-00081853-00082167 Incident Response playbooks for the CeEz9hGV5hM-00310-00082168-00082398 global banking system how are we CeEz9hGV5hM-00311-00082399-00082560 thinking about these newer technologies CeEz9hGV5hM-00312-00082561-00082920 in the buildings for me one of my CeEz9hGV5hM-00313-00082921-00083088 biggest nightmares is is that the CeEz9hGV5hM-00314-00083089-00083289 special access that we now use for CeEz9hGV5hM-00315-00083290-00083616 buildings for vaults for thermostats all CeEz9hGV5hM-00316-00083617-00083826 of that technology is Internet of Things CeEz9hGV5hM-00317-00083827-00084141 enabled and it can be cool and it could CeEz9hGV5hM-00318-00084142-00084345 be awesome and it can definitely help CeEz9hGV5hM-00319-00084346-00084656 with security it can also be hacked and CeEz9hGV5hM-00320-00084657-00084980 the idea that somebody could CeEz9hGV5hM-00321-00084981-00085386 simultaneously use another botnet to CeEz9hGV5hM-00322-00085387-00085764 lock customers into vaults lock them CeEz9hGV5hM-00323-00085765-00086034 into branches is one thing that I worry CeEz9hGV5hM-00324-00086035-00086244 about it's now you know what my CeEz9hGV5hM-00325-00086245-00086538 nightmares are like so secondly let's CeEz9hGV5hM-00326-00086539-00086727 talk about AI chat bots right so I told CeEz9hGV5hM-00327-00086728-00086895 you I start off as an artificial CeEz9hGV5hM-00328-00086896-00087102 intelligence and expert systems CeEz9hGV5hM-00329-00087103-00087324 developer when I started in banking one CeEz9hGV5hM-00330-00087325-00087489 of our clients is a global insurance CeEz9hGV5hM-00331-00087490-00087809 client we were working with him on CeEz9hGV5hM-00332-00087810-00088071 thinking about forensics for a CeEz9hGV5hM-00333-00088072-00088281 particular case and he said to me CeEz9hGV5hM-00334-00088282-00088455 Theresa I know you used to have the CeEz9hGV5hM-00335-00088456-00088617 internet channel on the phone channel CeEz9hGV5hM-00336-00088618-00088755 when you were at the White House and CeEz9hGV5hM-00337-00088756-00088980 when you were in banking so guess what CeEz9hGV5hM-00338-00088981-00089253 we're doing we have a pilot we're using CeEz9hGV5hM-00339-00089254-00089625 AI chat bots and during this pilot these CeEz9hGV5hM-00340-00089626-00089832 customer service chat bots are CeEz9hGV5hM-00341-00089833-00090078 outperforming our most experienced CeEz9hGV5hM-00342-00090079-00090384 customer service agents the customers CeEz9hGV5hM-00343-00090385-00090561 love them and I said that's right chat CeEz9hGV5hM-00344-00090562-00090807 but never has a bad day and he said CeEz9hGV5hM-00345-00090808-00091032 they're out scouring and outperforming CeEz9hGV5hM-00346-00091033-00091311 all of our humans in the call center and CeEz9hGV5hM-00347-00091312-00091557 I said well that's interesting I said so CeEz9hGV5hM-00348-00091558-00091872 as an artificial intelligence CeEz9hGV5hM-00349-00091873-00092079 chat bot they're self-learning and CeEz9hGV5hM-00350-00092080-00092301 contextually aware and I said let me CeEz9hGV5hM-00351-00092302-00092517 guess did you tell the engineer average CeEz9hGV5hM-00352-00092518-00092727 talk time keep that really low yes CeEz9hGV5hM-00353-00092728-00092910 customer delight scores keep those CeEz9hGV5hM-00354-00092911-00093141 really high yes make sure it does not CeEz9hGV5hM-00355-00093142-00093471 drop out to a more expensive delivery CeEz9hGV5hM-00356-00093472-00093786 he said that's correct and I said how CeEz9hGV5hM-00357-00093787-00094122 did you honor your user access controls CeEz9hGV5hM-00358-00094123-00094341 and your user authorizations for these CeEz9hGV5hM-00359-00094342-00094647 chat BOTS to make sure it mimics the CeEz9hGV5hM-00360-00094648-00094863 same thing so if you think about it in CeEz9hGV5hM-00361-00094864-00095082 banking we don't give everybody in the CeEz9hGV5hM-00362-00095083-00095373 bank access to all data there's a CeEz9hGV5hM-00363-00095374-00095610 process for that you elevate to a CeEz9hGV5hM-00364-00095611-00095781 manager you elevate to somebody who's CeEz9hGV5hM-00365-00095782-00096003 decision-making authority we're not all CeEz9hGV5hM-00366-00096004-00096192 super users at the banks and it's for CeEz9hGV5hM-00367-00096193-00096471 very good reason it's for audit and CeEz9hGV5hM-00368-00096472-00096660 compliance and make her check her rules CeEz9hGV5hM-00369-00096661-00097020 and he said I don't know I'll get back CeEz9hGV5hM-00370-00097021-00097260 to you on that and so he does get back CeEz9hGV5hM-00371-00097261-00097383 to me on that and what they found CeEz9hGV5hM-00372-00097384-00097665 thankfully there was no data breach but CeEz9hGV5hM-00373-00097666-00097959 what they found was one chat bot would CeEz9hGV5hM-00374-00097960-00098175 say to the other you know you always ask CeEz9hGV5hM-00375-00098176-00098535 me for your mother's maiden names that's CeEz9hGV5hM-00376-00098536-00098829 my alarm saying wrap it up and get into CeEz9hGV5hM-00377-00098830-00099369 a QA so it would say you always asked me CeEz9hGV5hM-00378-00099370-00099501 for mother's maiden name why don't I CeEz9hGV5hM-00379-00099502-00099669 just give them all to you and you'd say CeEz9hGV5hM-00380-00099670-00099834 that's great you always ask me for CeEz9hGV5hM-00381-00099835-00099975 credit card data I'm just gonna give it CeEz9hGV5hM-00382-00099976-00100194 to you and so these self-learning CeEz9hGV5hM-00383-00100195-00100563 contextually aware chat BOTS all created CeEz9hGV5hM-00384-00100564-00100758 each other as super users and they were CeEz9hGV5hM-00385-00100759-00101025 storing all of the insurance companies CeEz9hGV5hM-00386-00101026-00101429 client data in the clear not encrypted CeEz9hGV5hM-00387-00101430-00101706 thankfully a pilot thankfully no data CeEz9hGV5hM-00388-00101707-00102081 breach but what a scary scenario so CeEz9hGV5hM-00389-00102082-00102243 again as you're looking at your CeEz9hGV5hM-00390-00102244-00102543 playbooks many financial institutions CeEz9hGV5hM-00391-00102544-00102828 have gone to AI customer service chat CeEz9hGV5hM-00392-00102829-00103071 bots am i telling you this to tell you CeEz9hGV5hM-00393-00103072-00103356 not to do that no we need to improve CeEz9hGV5hM-00394-00103357-00103605 customer service we need to find ways to CeEz9hGV5hM-00395-00103606-00103899 have fast and frictionless engagement CeEz9hGV5hM-00396-00103900-00104183 with customers but you have to be CeEz9hGV5hM-00397-00104184-00104336 thinking about the strategy that this CeEz9hGV5hM-00398-00104338-00104660 technology will always fail you all CeEz9hGV5hM-00399-00104661-00104913 technology by design today is designed CeEz9hGV5hM-00400-00104914-00105150 to be open so you can change it which CeEz9hGV5hM-00401-00105151-00105342 means it's always designed to be hacked CeEz9hGV5hM-00402-00105343-00105560 and then sort of the last story I'll CeEz9hGV5hM-00403-00105561-00105669 share with you and then I'll get into CeEz9hGV5hM-00404-00105670-00105981 like so what do we do about this this CeEz9hGV5hM-00405-00105982-00106283 particular story is about a global CeEz9hGV5hM-00406-00106284-00106616 entertainment client who accepts a ton a CeEz9hGV5hM-00407-00106617-00106743 time CeEz9hGV5hM-00408-00106744-00107223 of payments for tickets online credit CeEz9hGV5hM-00409-00107224-00107526 cards debit cards cryptocurrency you CeEz9hGV5hM-00410-00107527-00107901 name it they take it we had them on CeEz9hGV5hM-00411-00107902-00108267 monitoring where we look on social media CeEz9hGV5hM-00412-00108268-00108432 on all different types of social media CeEz9hGV5hM-00413-00108433-00108642 not just kind of like Facebook Instagram CeEz9hGV5hM-00414-00108643-00108963 and snap and things like that we're also CeEz9hGV5hM-00415-00108964-00109395 looking at Reddit pay spin other sharing CeEz9hGV5hM-00416-00109396-00109674 places on the internet and we look for CeEz9hGV5hM-00417-00109675-00109890 keywords as it relates to this client CeEz9hGV5hM-00418-00109891-00110186 one of the alerts went off and somebody CeEz9hGV5hM-00419-00110188-00110406 on reddit was bragging about having the CeEz9hGV5hM-00420-00110407-00110646 source code that is used to process CeEz9hGV5hM-00421-00110647-00110946 payment bank information and payment CeEz9hGV5hM-00422-00110947-00111291 data so the client called me up and said CeEz9hGV5hM-00423-00111292-00111498 they're bragging about having the source CeEz9hGV5hM-00424-00111499-00111651 code and they're saying you have to go CeEz9hGV5hM-00425-00111652-00111929 to the dark web marketplace to buy it CeEz9hGV5hM-00426-00111930-00112176 obviously we don't want to go to the CeEz9hGV5hM-00427-00112177-00112407 dark web marketplace as our company name CeEz9hGV5hM-00428-00112408-00112671 and we know that so we actually have CeEz9hGV5hM-00429-00112672-00112932 alternate identities in my company where CeEz9hGV5hM-00430-00112933-00113133 if we need to go to the dark web to take CeEz9hGV5hM-00431-00113133-00113397 care of some things we can and so they CeEz9hGV5hM-00432-00113398-00113640 asked us if we would actually go see if CeEz9hGV5hM-00433-00113641-00113829 it was legit and buy back the source CeEz9hGV5hM-00434-00113830-00114168 code so at my kitchen table for three CeEz9hGV5hM-00435-00114169-00114456 nights I was negotiating with a cyber CeEz9hGV5hM-00436-00114457-00114699 criminal who had stolen this source code CeEz9hGV5hM-00437-00114700-00115002 not from the customer but actually from CeEz9hGV5hM-00438-00115003-00115203 the vendor who supplies the payment CeEz9hGV5hM-00439-00115204-00115518 transaction processing and so I'm CeEz9hGV5hM-00440-00115519-00115707 negotiating with him and I say to him CeEz9hGV5hM-00441-00115708-00115995 here's the thing if I buy the rights to CeEz9hGV5hM-00442-00115996-00116130 this code and by the way he was CeEz9hGV5hM-00443-00116131-00116333 upselling me he was trying to cross sell CeEz9hGV5hM-00444-00116334-00116649 me on I've got it all highlighted where CeEz9hGV5hM-00445-00116650-00116838 the vulnerabilities are in the code and CeEz9hGV5hM-00446-00116839-00117015 if you would like for a little bit more CeEz9hGV5hM-00447-00117016-00117366 money you can buy an attack against that CeEz9hGV5hM-00448-00117367-00117758 vulnerability or I can set you up with CeEz9hGV5hM-00449-00117759-00118080 basically a hack as a service you just CeEz9hGV5hM-00450-00118081-00118208 tell me what the owner ability you want CeEz9hGV5hM-00451-00118209-00118436 I'll tell you how much it'll cost and I CeEz9hGV5hM-00452-00118438-00118569 said that's good I just really want the CeEz9hGV5hM-00453-00118570-00118810 source code but I need exclusive rights CeEz9hGV5hM-00454-00118811-00119040 like if I see that you sell this to CeEz9hGV5hM-00455-00119041-00119172 somebody else I'm gonna be really upset CeEz9hGV5hM-00456-00119173-00119454 and he said I will give you exclusive CeEz9hGV5hM-00457-00119455-00119604 rights that's gonna cost more so that's CeEz9hGV5hM-00458-00119605-00119814 fine and I said we'll wait a minute how CeEz9hGV5hM-00459-00119815-00119952 do I know you're not going to sell it to CeEz9hGV5hM-00460-00119953-00120086 somebody else CeEz9hGV5hM-00461-00120088-00120282 and he says to me I am an honorable CeEz9hGV5hM-00462-00120283-00120498 businessman okay I'm on the dark web CeEz9hGV5hM-00463-00120499-00120798 right I am an honorable businessman if I CeEz9hGV5hM-00464-00120799-00121191 give you my word I will keep it right CeEz9hGV5hM-00465-00121192-00121449 okay so I said he said you see my CeEz9hGV5hM-00466-00121450-00121770 perfect five star rating for customer CeEz9hGV5hM-00467-00121771-00121815 service CeEz9hGV5hM-00468-00121816-00122064 I said yes I noticed that he said that CeEz9hGV5hM-00469-00122065-00122250 is very important to me if I give you CeEz9hGV5hM-00470-00122251-00122424 exclusive rights I promise you I won't CeEz9hGV5hM-00471-00122425-00122631 sell to anybody else but I need my five CeEz9hGV5hM-00472-00122632-00122858 star rating from you and I said it's a CeEz9hGV5hM-00473-00122859-00123099 deal but I'm going to be monitoring now CeEz9hGV5hM-00474-00123100-00123243 he doesn't know it's me it's my CeEz9hGV5hM-00475-00123244-00123489 alternate identity and so I said but I'm CeEz9hGV5hM-00476-00123490-00123621 going to be monitoring you and there's CeEz9hGV5hM-00477-00123622-00123777 if I see that you sell this to somebody CeEz9hGV5hM-00478-00123778-00123978 else I'm knocking you down to a CeEz9hGV5hM-00479-00123979-00124158 one-story goes no no no that would be CeEz9hGV5hM-00480-00124158-00124440 bad for business so he sells me CeEz9hGV5hM-00481-00124441-00124824 exclusive rights thankfully it was older CeEz9hGV5hM-00482-00124825-00125070 version of software than what my client CeEz9hGV5hM-00483-00125071-00125253 was using there was still some CeEz9hGV5hM-00484-00125254-00125478 vulnerabilities they fixed them and for CeEz9hGV5hM-00485-00125479-00125676 the greater good passed on the source CeEz9hGV5hM-00486-00125677-00125982 code to the vendor who supplies this CeEz9hGV5hM-00487-00125983-00126270 this payment processing software for CeEz9hGV5hM-00488-00126271-00126513 many companies around the globe so again CeEz9hGV5hM-00489-00126514-00126729 why do I bring this up I bring this up CeEz9hGV5hM-00490-00126730-00126945 because our play books are outdated our CeEz9hGV5hM-00491-00126946-00127344 play books are very focused on sort of CeEz9hGV5hM-00492-00127345-00127533 these singular events things that have CeEz9hGV5hM-00493-00127533-00127736 already happened things that we already CeEz9hGV5hM-00494-00127738-00128130 know about you know in the 1990s I think CeEz9hGV5hM-00495-00128131-00128358 it was 1993 New Yorker magazine had a CeEz9hGV5hM-00496-00128358-00128589 cartoon that said on the internet nobody CeEz9hGV5hM-00497-00128590-00128817 knows you're a dog and now nobody knows CeEz9hGV5hM-00498-00128818-00129126 you're an AI voice so we have three CeEz9hGV5hM-00499-00129127-00129366 instances in the United States one of CeEz9hGV5hM-00500-00129367-00129560 which hit the news two of which have not CeEz9hGV5hM-00501-00129561-00129975 been reported where a CEOs voice has CeEz9hGV5hM-00502-00129976-00130233 been put through AI and been used to CeEz9hGV5hM-00503-00130233-00130527 call the CFO to actually request a wire CeEz9hGV5hM-00504-00130528-00130821 transfer okay so where do we go from CeEz9hGV5hM-00505-00130822-00131019 here so I'm going to just kind of skip a CeEz9hGV5hM-00506-00131020-00131214 couple of these so I have said earlier CeEz9hGV5hM-00507-00131215-00131469 that I believe we already have hit a CeEz9hGV5hM-00508-00131470-00131862 threshold that we do have systemic risk CeEz9hGV5hM-00509-00131863-00132171 and the the issues are happening and in CeEz9hGV5hM-00510-00132172-00132378 front of us today but because we don't CeEz9hGV5hM-00511-00132379-00132627 look at things holistically we're not CeEz9hGV5hM-00512-00132628-00132921 really acknowledging it 1 billion times CeEz9hGV5hM-00513-00132922-00133305 a year that number represents the number CeEz9hGV5hM-00514-00133306-00133381 of CeEz9hGV5hM-00515-00133382-00133702 successful attacks on banks across the CeEz9hGV5hM-00516-00133703-00133750 globe CeEz9hGV5hM-00517-00133751-00134041 1 billion if that does not hit your CeEz9hGV5hM-00518-00134042-00134242 threshold for systemic risk CeEz9hGV5hM-00519-00134243-00134587 what does OK a billion successful CeEz9hGV5hM-00520-00134588-00134806 attacks ok we're going to have more than CeEz9hGV5hM-00521-00134807-00135058 6 billion active Internet users CeEz9hGV5hM-00522-00135059-00135394 predicted by 2022 that will be CeEz9hGV5hM-00523-00135395-00135829 transacting Commerce and then this stat CeEz9hGV5hM-00524-00135830-00136117 from Lloyd's of London said that if one CeEz9hGV5hM-00525-00136118-00136378 Internet service provider in the United CeEz9hGV5hM-00526-00136379-00136692 States was not available for 72 hours CeEz9hGV5hM-00527-00136693-00137026 the impact on the US economy alone could CeEz9hGV5hM-00528-00137027-00137299 reach fifteen billion dollars it's a CeEz9hGV5hM-00529-00137300-00137587 three-day outage for one Internet CeEz9hGV5hM-00530-00137588-00137941 service provider in the United States ok CeEz9hGV5hM-00531-00137942-00138250 again so we've got the makings of a real CeEz9hGV5hM-00532-00138251-00138535 issue here so what I want to do is give CeEz9hGV5hM-00533-00138536-00138751 you a couple of predictions then go into CeEz9hGV5hM-00534-00138752-00139126 what I offer as something that I want CeEz9hGV5hM-00535-00139127-00139315 all of you in the room to work on so CeEz9hGV5hM-00536-00139316-00139465 I've got kind of a big hairy audacious CeEz9hGV5hM-00537-00139466-00139744 goal we call them be hags in the United CeEz9hGV5hM-00538-00139745-00139939 States so I've got a be hag for this CeEz9hGV5hM-00539-00139940-00140044 group that I want you to be thinking CeEz9hGV5hM-00540-00140045-00140266 about but here are my predictions for CeEz9hGV5hM-00541-00140267-00140533 2020 and I'm happy to even debate some CeEz9hGV5hM-00542-00140534-00140788 of these during the Q&A the first one is CeEz9hGV5hM-00543-00140789-00141214 so I predicted in 2016 January 2016 that CeEz9hGV5hM-00544-00141215-00141478 manipulation campaigns would be used to CeEz9hGV5hM-00545-00141479-00141778 disrupt elections I wish I had been CeEz9hGV5hM-00546-00141779-00142006 wrong and I said that would be a global CeEz9hGV5hM-00547-00142007-00142228 thing that actually I have a book coming CeEz9hGV5hM-00548-00142229-00142471 out in spring of 2020 called manipulated CeEz9hGV5hM-00549-00142472-00142717 the global playbook to hijack elections CeEz9hGV5hM-00550-00142718-00142909 and distort the truth so that started a CeEz9hGV5hM-00551-00142910-00143161 two and a half year research journey on CeEz9hGV5hM-00552-00143162-00143437 the side besides running a company and CeEz9hGV5hM-00553-00143438-00143647 be a mother of three athletes and two CeEz9hGV5hM-00554-00143648-00143941 great rescue great pyrenees rescue dogs CeEz9hGV5hM-00555-00143942-00144202 but what I am saying here is that a CeEz9hGV5hM-00556-00144203-00144415 manipulation misinformation campaign is CeEz9hGV5hM-00557-00144416-00144709 actually going to destroy an industry or CeEz9hGV5hM-00558-00144710-00144922 a company by the end of 2020 CeEz9hGV5hM-00559-00144923-00145117 I've already seen in my research where CeEz9hGV5hM-00560-00145118-00145389 Putin has actually been using CeEz9hGV5hM-00561-00145390-00145606 amplification campaigns so that's the CeEz9hGV5hM-00562-00145607-00145873 truth but amplified and misinformation CeEz9hGV5hM-00563-00145874-00146104 and manipulation campaigns for the CeEz9hGV5hM-00564-00146105-00146449 American fracking industry why would he CeEz9hGV5hM-00565-00146450-00146485 do that CeEz9hGV5hM-00566-00146486-00146759 he funds his economy CeEz9hGV5hM-00567-00146760-00147026 through sales of energy to the rest of CeEz9hGV5hM-00568-00147027-00147257 the world if we if we have energy CeEz9hGV5hM-00569-00147258-00147490 independence and we keep fuel prices low CeEz9hGV5hM-00570-00147491-00147722 that impacts his ability to charge CeEz9hGV5hM-00571-00147723-00148019 higher prices for energy secondly I say CeEz9hGV5hM-00572-00148020-00148196 that what people think is going to be CeEz9hGV5hM-00573-00148197-00148370 the Silver Bullet the blockchain that it CeEz9hGV5hM-00574-00148371-00148520 will be cracked we're already starting CeEz9hGV5hM-00575-00148521-00148751 to see some chinks in the armor and some CeEz9hGV5hM-00576-00148752-00148903 of the implementations that my team and CeEz9hGV5hM-00577-00148904-00149138 I have been doing the second thing the CeEz9hGV5hM-00578-00149139-00149363 third thing that I'm predicting is that CeEz9hGV5hM-00579-00149364-00149822 a I powered BOTS that they will actually CeEz9hGV5hM-00580-00149823-00149987 commit cyber crimes without human CeEz9hGV5hM-00581-00149988-00150146 intervention so just like those chat CeEz9hGV5hM-00582-00150147-00150383 BOTS I talked to you about the AI CeEz9hGV5hM-00583-00150384-00150620 powered BOTS would actually be launching CeEz9hGV5hM-00584-00150621-00150802 crimes without humans driving them and CeEz9hGV5hM-00585-00150803-00151151 then lastly there's a job I made up this CeEz9hGV5hM-00586-00151152-00151361 job title there is a job that is needed CeEz9hGV5hM-00587-00151362-00151574 that is nobody is trained for today and CeEz9hGV5hM-00588-00151575-00151982 that is digital forensic anthropology so CeEz9hGV5hM-00589-00151983-00152254 just like if the Louvre says tomorrow CeEz9hGV5hM-00590-00152255-00152503 that they think they founded da Vinci in CeEz9hGV5hM-00591-00152504-00152738 the back closet we would bring an art CeEz9hGV5hM-00592-00152739-00152993 historian in to say well let me look at CeEz9hGV5hM-00593-00152994-00153248 this and the art historian might say if CeEz9hGV5hM-00594-00153249-00153389 you watch them these shows I love these CeEz9hGV5hM-00595-00153390-00153652 shows might say this is clearly not a da CeEz9hGV5hM-00596-00153653-00153881 Vinci but it is a student of da Vinci CeEz9hGV5hM-00597-00153882-00154064 and let me know how let me show you how CeEz9hGV5hM-00598-00154065-00154264 I saw the differences and they say CeEz9hGV5hM-00599-00154265-00154418 clearly if you look at this if you look CeEz9hGV5hM-00600-00154419-00154610 at this if you look at this and then CeEz9hGV5hM-00601-00154611-00154753 you're watching you say of course I knew CeEz9hGV5hM-00602-00154754-00154808 that too CeEz9hGV5hM-00603-00154809-00154939 I knew it wasn't a da Vinci was the CeEz9hGV5hM-00604-00154940-00155162 student of da Vinci we need technology CeEz9hGV5hM-00605-00155163-00155534 and individuals trained to know how to CeEz9hGV5hM-00606-00155535-00155829 spot that AI pretending to be the CEO CeEz9hGV5hM-00607-00155830-00156143 initiating a wire transfer we need to CeEz9hGV5hM-00608-00156144-00156541 know digital forgeries so documents one CeEz9hGV5hM-00609-00156542-00156686 of the things I worry about that as a CeEz9hGV5hM-00610-00156687-00156869 systemic risk it's not just data CeEz9hGV5hM-00611-00156870-00157078 breaches it's not just the theft of CeEz9hGV5hM-00612-00157079-00157484 money it is the alteration of data who CeEz9hGV5hM-00613-00157485-00157714 owns an account how much money was in CeEz9hGV5hM-00614-00157715-00158045 the account the alteration and forgery CeEz9hGV5hM-00615-00158046-00158225 of documents that look so real you don't CeEz9hGV5hM-00616-00158226-00158353 remember what the original look like CeEz9hGV5hM-00617-00158354-00158740 because everything's digital now so I CeEz9hGV5hM-00618-00158741-00158870 thought you might need a little Zen CeEz9hGV5hM-00619-00158871-00159002 moment this is a picture of the White CeEz9hGV5hM-00620-00159003-00159302 House flower shop so I just saw after CeEz9hGV5hM-00621-00159303-00159454 all of that darkness you might just need CeEz9hGV5hM-00622-00159455-00159758 a look at something pleasant and this we CeEz9hGV5hM-00623-00159759-00159908 really when we thought about systemic CeEz9hGV5hM-00624-00159909-00160049 risks of the White House one of the CeEz9hGV5hM-00625-00160050-00160100 things I CeEz9hGV5hM-00626-00160101-00160328 to think about was how do i modernize CeEz9hGV5hM-00627-00160329-00160610 the white house while maintaining a CeEz9hGV5hM-00628-00160611-00160835 sense very much like Downton Abbey we CeEz9hGV5hM-00629-00160836-00160973 have an under the stairs at the White CeEz9hGV5hM-00630-00160974-00161174 House that's where the ushers offices CeEz9hGV5hM-00631-00161175-00161468 they decide the China they update the CeEz9hGV5hM-00632-00161469-00161660 curtains they make sure the kitchen is CeEz9hGV5hM-00633-00161661-00161897 stocked they plan all the state dinners CeEz9hGV5hM-00634-00161898-00162113 with the first lady and the President or CeEz9hGV5hM-00635-00162114-00162229 the Vice President the Vice President CeEz9hGV5hM-00636-00162230-00162512 first lady's office and we had to CeEz9hGV5hM-00637-00162513-00162715 modernize that and I would think to CeEz9hGV5hM-00638-00162716-00163202 myself what are my known unknowns where CeEz9hGV5hM-00639-00163203-00163481 some type of you know a vendor connected CeEz9hGV5hM-00640-00163482-00163631 to a vendor connected to a vendor CeEz9hGV5hM-00641-00163632-00163820 connected to the White House where I'm CeEz9hGV5hM-00642-00163821-00164045 implementing all of this new technology CeEz9hGV5hM-00643-00164046-00164341 and how could they if there was some CeEz9hGV5hM-00644-00164342-00164624 type of a cataclysmic event intended for CeEz9hGV5hM-00645-00164625-00165086 somebody else how do i segment us off to CeEz9hGV5hM-00646-00165087-00165368 protect us from that so two strategies I CeEz9hGV5hM-00647-00165369-00165521 want you to be thinking about for your CeEz9hGV5hM-00648-00165522-00165695 Incident Response playbooks and to be CeEz9hGV5hM-00649-00165696-00165952 looking at holistically for the global CeEz9hGV5hM-00650-00165953-00166283 banking industry is where have we CeEz9hGV5hM-00651-00166284-00166451 segmented it we would say at the White CeEz9hGV5hM-00652-00166452-00166724 House ignant it to save it so where have CeEz9hGV5hM-00653-00166725-00166939 you created physical and logical CeEz9hGV5hM-00654-00166940-00167270 segmentation strategies so that if CeEz9hGV5hM-00655-00167271-00167515 something does happen you can actually CeEz9hGV5hM-00656-00167516-00167756 chord in different parts of the banking CeEz9hGV5hM-00657-00167757-00168068 industry off of that issue I don't know CeEz9hGV5hM-00658-00168069-00168170 what that is I gave you the CeEz9hGV5hM-00659-00168171-00168431 transportation industry example of the CeEz9hGV5hM-00660-00168432-00168587 one facility where they're not going to CeEz9hGV5hM-00661-00168588-00168776 go a hundred percent internet-of-things CeEz9hGV5hM-00662-00168777-00169040 light bulbs so be thinking about how do CeEz9hGV5hM-00663-00169041-00169262 you create that segmentation the next CeEz9hGV5hM-00664-00169263-00169406 thing I want you to be thinking about is CeEz9hGV5hM-00665-00169407-00169751 a kill switch so we had kill switches CeEz9hGV5hM-00666-00169752-00169886 installed and we do this with our CeEz9hGV5hM-00667-00169887-00170144 clients today all over the place and the CeEz9hGV5hM-00668-00170145-00170266 best way I like to explain it kill CeEz9hGV5hM-00669-00170267-00170444 switches I like to use Barbie as an CeEz9hGV5hM-00670-00170445-00170669 example so I don't know how many CeEz9hGV5hM-00671-00170670-00170840 cybersecurity presentations you've had CeEz9hGV5hM-00672-00170841-00171020 with Barbie and then but this might you CeEz9hGV5hM-00673-00171021-00171272 be your first and last but talking CeEz9hGV5hM-00674-00171273-00171490 Barbie when she first came out she was CeEz9hGV5hM-00675-00171491-00171899 full of actual computer viruses talking CeEz9hGV5hM-00676-00171900-00172178 by a Barbie it's now been fixed and she CeEz9hGV5hM-00677-00172179-00172465 connects to the Internet and listens to CeEz9hGV5hM-00678-00172466-00172649 your child and then responds to your CeEz9hGV5hM-00679-00172650-00172840 child and I remember sitting in the room CeEz9hGV5hM-00680-00172841-00173003 so I've got two boys and a girl so the CeEz9hGV5hM-00681-00173004-00173207 boys Ciaran and Aiden are 16 and 13 CeEz9hGV5hM-00682-00173208-00173411 Maeve my little girl the princess she's CeEz9hGV5hM-00683-00173412-00173473 10 CeEz9hGV5hM-00684-00173474-00173616 this is a couple years ago and I'm in CeEz9hGV5hM-00685-00173617-00173800 the other room and Maeve says for CeEz9hGV5hM-00686-00173801-00174073 Christmas I'm gonna ask mama to get me a CeEz9hGV5hM-00687-00174074-00174310 talking Barbie and by oldest says CeEz9hGV5hM-00688-00174311-00174487 talking Barbie I don't think that's CeEz9hGV5hM-00689-00174488-00174625 gonna go over well with Mama CeEz9hGV5hM-00690-00174626-00174813 because Barbie's probably in the cloud CeEz9hGV5hM-00691-00174814-00175120 and then my middle one says how does she CeEz9hGV5hM-00692-00175121-00175456 work Maeve and she says well Barbie will CeEz9hGV5hM-00693-00175457-00175588 listen to me talk to her and she'll CeEz9hGV5hM-00694-00175589-00175768 answer he goes oh definitely CeEz9hGV5hM-00695-00175769-00176095 some Rando so for those of you that CeEz9hGV5hM-00696-00176096-00176263 don't have Gen Z's and your life Rando CeEz9hGV5hM-00697-00176264-00176541 is a random person some Rando is going CeEz9hGV5hM-00698-00176542-00176809 to be listening in the cloud to respond CeEz9hGV5hM-00699-00176810-00176968 to you which is an invasion of your CeEz9hGV5hM-00700-00176969-00177133 privacy so I'm like having this proud CeEz9hGV5hM-00701-00177134-00177346 moment in the next in the next room in CeEz9hGV5hM-00702-00177347-00177535 the kitchen and she says you're right CeEz9hGV5hM-00703-00177536-00177736 I'm gonna ask mama for an easy bake oven CeEz9hGV5hM-00704-00177737-00177990 instead but my point in bringing up this CeEz9hGV5hM-00705-00177991-00178246 story to you is when Barbie had these CeEz9hGV5hM-00706-00178247-00178411 computer viruses where she was CeEz9hGV5hM-00707-00178412-00178594 connecting to internet networks she CeEz9hGV5hM-00708-00178595-00178803 shouldn't be connecting - she actually CeEz9hGV5hM-00709-00178804-00178996 had a couple different computer viruses CeEz9hGV5hM-00710-00178997-00179296 what could you do you disconnect her CeEz9hGV5hM-00711-00179297-00179485 from the Internet until security patches CeEz9hGV5hM-00712-00179486-00179659 available and you can still play with CeEz9hGV5hM-00713-00179660-00179899 her old school she's just not going to CeEz9hGV5hM-00714-00179900-00180138 talk back unless you talk for her right CeEz9hGV5hM-00715-00180139-00180409 that's an example of a kill switch so we CeEz9hGV5hM-00716-00180410-00180598 need to be asking we had kill switches CeEz9hGV5hM-00717-00180599-00181009 where do you design them in the global CeEz9hGV5hM-00718-00181010-00181273 industry so that if we do have one of CeEz9hGV5hM-00719-00181274-00181426 these new technologies or these new CeEz9hGV5hM-00720-00181427-00181633 players who's not really a bank but CeEz9hGV5hM-00721-00181634-00181926 they're moving money around how will you CeEz9hGV5hM-00722-00181927-00182149 have yourself cordon off that CeEz9hGV5hM-00723-00182150-00182478 segmentation and then where can you flip CeEz9hGV5hM-00724-00182479-00182709 a kill switch and still have limited CeEz9hGV5hM-00725-00182710-00183013 functionality now right before we get CeEz9hGV5hM-00726-00183014-00183193 into Q&A so we're getting real close to CeEz9hGV5hM-00727-00183194-00183504 Q&A I really want to make sure that from CeEz9hGV5hM-00728-00183505-00183765 a cyber security standpoint that we CeEz9hGV5hM-00729-00183766-00184000 avoid the Black Swan event right so a CeEz9hGV5hM-00730-00184001-00184234 Black Swan for this is a really smart CeEz9hGV5hM-00731-00184235-00184393 room so I know you know what it is I'm CeEz9hGV5hM-00732-00184394-00184525 telling you how I explained it to my CeEz9hGV5hM-00733-00184526-00184563 mother CeEz9hGV5hM-00734-00184564-00184902 and so a Black Swan event is after CeEz9hGV5hM-00735-00184903-00185146 something terrible happens like the CeEz9hGV5hM-00736-00185147-00185449 global financial crisis of 2009 we look CeEz9hGV5hM-00737-00185450-00185589 back and we say these things were so CeEz9hGV5hM-00738-00185590-00185896 obvious how did we miss it that's the CeEz9hGV5hM-00739-00185897-00186235 Black Swan okay so here's my big hairy CeEz9hGV5hM-00740-00186236-00186453 audacious goal for this group I would CeEz9hGV5hM-00741-00186454-00186760 love to see the ESRB the smart people in CeEz9hGV5hM-00742-00186761-00186826 this room CeEz9hGV5hM-00743-00186827-00187129 for you to do a facilitated off-site at CeEz9hGV5hM-00744-00187130-00187309 that off-site I would like to see you CeEz9hGV5hM-00745-00187310-00187566 bring in global policymakers I would CeEz9hGV5hM-00746-00187567-00187738 like to see regulators I would like to CeEz9hGV5hM-00747-00187739-00187978 see insurance companies I'd like to see CeEz9hGV5hM-00748-00187979-00188386 law enforcement and and this is where CeEz9hGV5hM-00749-00188387-00188653 this is really important I want people CeEz9hGV5hM-00750-00188654-00188954 who are very good at writing fictional CeEz9hGV5hM-00751-00188955-00189412 spy thriller novels and movies to be in CeEz9hGV5hM-00752-00189413-00189724 the room why because we have to get out CeEz9hGV5hM-00753-00189725-00189889 of our mindset of what happened and then CeEz9hGV5hM-00754-00189890-00190138 extrapolating we have to actually CeEz9hGV5hM-00755-00190139-00190543 envision fiction so that we can update CeEz9hGV5hM-00756-00190544-00190929 our models based on all of these new CeEz9hGV5hM-00757-00190930-00191206 technologies coming at us basting on fad CeEz9hGV5hM-00758-00191207-00191491 based on fast and frictionless based on CeEz9hGV5hM-00759-00191492-00191722 what we're facing with the tactics and CeEz9hGV5hM-00760-00191723-00192025 the evolving maneuvers of nation-states CeEz9hGV5hM-00761-00192026-00192439 and cyber criminal syndicates so that CeEz9hGV5hM-00762-00192440-00192666 Black Swan the only way to avoid it is CeEz9hGV5hM-00763-00192667-00192879 we're gonna have to imagine it and then CeEz9hGV5hM-00764-00192880-00193156 turn around and update our models our CeEz9hGV5hM-00765-00193157-00193390 Incident Response playbooks how you CeEz9hGV5hM-00766-00193391-00193765 underwrite how you score risk that is CeEz9hGV5hM-00767-00193766-00194026 the only way to avoid that the last CeEz9hGV5hM-00768-00194027-00194260 thing I'd like to offer for us to be CeEz9hGV5hM-00769-00194261-00194527 thinking about is we really need an CeEz9hGV5hM-00770-00194528-00194797 international Accord and policy that CeEz9hGV5hM-00771-00194798-00195214 says the banking system is off limits CeEz9hGV5hM-00772-00195215-00195610 just like we say you can't be bombing CeEz9hGV5hM-00773-00195611-00195856 civilians because you're upset today and CeEz9hGV5hM-00774-00195857-00196129 we have some huge issues obviously with CeEz9hGV5hM-00775-00196130-00196519 North Korea and Iran and others who do CeEz9hGV5hM-00776-00196520-00196840 that but just as we have an CeEz9hGV5hM-00777-00196841-00197020 international agreement that you don't CeEz9hGV5hM-00778-00197021-00197302 do that we need one for the banking CeEz9hGV5hM-00779-00197303-00197604 system I know we're talking about CeEz9hGV5hM-00780-00197605-00197953 concerns about credit about assets about CeEz9hGV5hM-00781-00197954-00198145 liquidity I understand we're talking CeEz9hGV5hM-00782-00198146-00198394 about that but if we do not solve and CeEz9hGV5hM-00783-00198395-00198703 prevent this Black Swan event and create CeEz9hGV5hM-00784-00198704-00198964 a deterrence for attacks on our CeEz9hGV5hM-00785-00198965-00199282 infrastructure what happened in 2007 and CeEz9hGV5hM-00786-00199283-00199546 2008 between Russia and Estonia and CeEz9hGV5hM-00787-00199547-00199804 Georgia that will look like just a CeEz9hGV5hM-00788-00199805-00200038 little cautionary tale compared to what CeEz9hGV5hM-00789-00200039-00200141 could happen next CeEz9hGV5hM-00790-00200142-00200470 so with that I would like to get into QA CeEz9hGV5hM-00791-00200471-00200720 I've got a recap here the top five CeEz9hGV5hM-00792-00200721-00200945 actions that I think we need to do and CeEz9hGV5hM-00793-00200946-00201146 then also if you don't get a chance I'll CeEz9hGV5hM-00794-00201147-00201311 be here at lunch I'll stay afterwards CeEz9hGV5hM-00795-00201312-00201485 you can reach out to me on LinkedIn but CeEz9hGV5hM-00796-00201486-00201707 also if you don't get a chance to ask a CeEz9hGV5hM-00797-00201708-00201932 question while we're here if you will CeEz9hGV5hM-00798-00201933-00202250 tag ESRB and ECB and myself tracker CeEz9hGV5hM-00799-00202251-00202436 Peyton on Twitter I will answer every CeEz9hGV5hM-00800-00202437-00202603 question that comes in unless the CeEz9hGV5hM-00801-00202604-00202763 answers classified and then I won't CeEz9hGV5hM-00802-00202764-00202937 answer so with that what kind of CeEz9hGV5hM-00803-00202938-00203216 questions can I answer for you and who's CeEz9hGV5hM-00804-00203217-00203459 my first one because you get a book I'm CeEz9hGV5hM-00805-00203460-00204524 gonna hand you the book to my children CeEz9hGV5hM-00806-00204525-00204827 thank since we're talking yesterday CeEz9hGV5hM-00807-00204828-00205133 obviously about electronic currencies CeEz9hGV5hM-00808-00205134-00205288 and much more importantly about CeEz9hGV5hM-00809-00205289-00205583 electronic banking so let me ask the L CeEz9hGV5hM-00810-00205584-00206017 question so what would you advise Zuka CeEz9hGV5hM-00811-00206019-00206321 Burke and Friends go forward with Libra CeEz9hGV5hM-00812-00206321-00206860 if yes how and if not why CeEz9hGV5hM-00813-00206861-00207042 okay so we're out of time for questions CeEz9hGV5hM-00814-00207044-00207310 just kidding just kidding and you know CeEz9hGV5hM-00815-00207311-00207571 it's it's interesting I really I would CeEz9hGV5hM-00816-00207573-00207838 love to see the banking industry CeEz9hGV5hM-00817-00207839-00208036 actually set the standard for CeEz9hGV5hM-00818-00208037-00208492 cryptocurrency and to really step out on CeEz9hGV5hM-00819-00208494-00208808 a limb and to offer an alternative to CeEz9hGV5hM-00820-00208809-00208915 what's going on in the cryptocurrency CeEz9hGV5hM-00821-00208916-00209212 markets today the challenge that we have CeEz9hGV5hM-00822-00209213-00209558 is again consumers are looking at CeEz9hGV5hM-00823-00209559-00209759 cryptocurrency is just another form of CeEz9hGV5hM-00824-00209760-00210041 banking and they do not understand the CeEz9hGV5hM-00825-00210042-00210230 lack of consumer protections they have CeEz9hGV5hM-00826-00210231-00210596 we already know about a sim swapping CeEz9hGV5hM-00827-00210596-00210905 attack where a technology I mean CeEz9hGV5hM-00828-00210906-00211079 somebody who is very good at technology CeEz9hGV5hM-00829-00211080-00211301 he had a sim swapping attack against CeEz9hGV5hM-00830-00211302-00211471 this phone he lost millions of dollars CeEz9hGV5hM-00831-00211473-00211619 in cryptocurrency and there's nothing CeEz9hGV5hM-00832-00211619-00211925 that can be done to help him so my CeEz9hGV5hM-00833-00211926-00212221 advice to Facebook would be no or you CeEz9hGV5hM-00834-00212223-00212623 need to step away and let an entity run CeEz9hGV5hM-00835-00212625-00212867 that you cannot have a social media CeEz9hGV5hM-00836-00212867-00213154 platform so directly tied to CeEz9hGV5hM-00837-00213155-00213456 cryptocurrency and you've already proven CeEz9hGV5hM-00838-00213457-00213813 self not trustworthy in how you CeEz9hGV5hM-00839-00213814-00214146 interpret your privacy policies so CeEz9hGV5hM-00840-00214146-00214380 because of that I my recommendation CeEz9hGV5hM-00841-00214381-00214571 would be they should stop they're not CeEz9hGV5hM-00842-00214573-00214785 going to they're looking for other CeEz9hGV5hM-00843-00214786-00214971 opportunities to be more a part of CeEz9hGV5hM-00844-00214971-00215229 everybody's lives and I think the only CeEz9hGV5hM-00845-00215230-00215487 way to really combat that is the global CeEz9hGV5hM-00846-00215488-00215733 banking community needs to step up and CeEz9hGV5hM-00847-00215734-00216017 offer an alternative the banking CeEz9hGV5hM-00848-00216019-00216180 community is not offering an alternative CeEz9hGV5hM-00849-00216181-00216459 its kind of doing a and I get it there's CeEz9hGV5hM-00850-00216460-00216779 there's a lot of unseemly processes CeEz9hGV5hM-00851-00216780-00217017 cryptocurrency is not environmentally CeEz9hGV5hM-00852-00217017-00217275 friendly there's a lot that needs to be CeEz9hGV5hM-00853-00217276-00217506 done to really secure digital wallets CeEz9hGV5hM-00854-00217507-00217730 and so it is an a daunting undertaking CeEz9hGV5hM-00855-00217731-00218028 but the banking industry turns its back CeEz9hGV5hM-00856-00218029-00218379 on it I believe at our own peril our own CeEz9hGV5hM-00857-00218380-00218717 global economic peril did I answer your CeEz9hGV5hM-00858-00218719-00218998 question okay CeEz9hGV5hM-00859-00219000-00219465 other yes thank you for your extremely CeEz9hGV5hM-00860-00219466-00219642 interesting food for thought I have a CeEz9hGV5hM-00861-00219642-00219879 question putting a few of your comments CeEz9hGV5hM-00862-00219880-00220029 together both the Killswitch the CeEz9hGV5hM-00863-00220030-00220394 financial services and so the question CeEz9hGV5hM-00864-00220396-00220742 is both an assessment do you think the CeEz9hGV5hM-00865-00220744-00220944 industry as such and also regulators are CeEz9hGV5hM-00866-00220944-00221265 on top if you look at your comment CeEz9hGV5hM-00867-00221266-00221406 regarding the destruction of data or CeEz9hGV5hM-00868-00221407-00221676 alteration of data at the same time we CeEz9hGV5hM-00869-00221677-00221907 have continuous backup solutions to CeEz9hGV5hM-00870-00221908-00222186 safeguard data so what if one had a CeEz9hGV5hM-00871-00222187-00222369 deliberate attack at for instance CeEz9hGV5hM-00872-00222369-00222705 account data or balance acade data and CeEz9hGV5hM-00873-00222706-00222936 customers of a medium-sized bank were to CeEz9hGV5hM-00874-00222937-00223215 wake up one day and all of the account CeEz9hGV5hM-00875-00223216-00223581 data is zero or is gone to what extent CeEz9hGV5hM-00876-00223582-00223884 would banks be able to recover data and CeEz9hGV5hM-00877-00223885-00224021 also assess whether the recovered data CeEz9hGV5hM-00878-00224023-00224325 is actually not corrupted you know I CeEz9hGV5hM-00879-00224326-00224730 think it's a fabulous question and part CeEz9hGV5hM-00880-00224731-00224973 of it would also depend on the savviness CeEz9hGV5hM-00881-00224973-00225261 of the attacker so for example what we CeEz9hGV5hM-00882-00225262-00225528 are seeing now and ransomware extortion CeEz9hGV5hM-00883-00225529-00225789 where and destruction where cases and CeEz9hGV5hM-00884-00225790-00226113 where we work several of those a month CeEz9hGV5hM-00885-00226114-00226341 sometimes several a week and what we're CeEz9hGV5hM-00886-00226342-00226533 seeing in those cases now is a level of CeEz9hGV5hM-00887-00226534-00226803 sophistication where surveillance there CeEz9hGV5hM-00888-00226804-00226831 are CeEz9hGV5hM-00889-00226832-00227146 on the system of the victim and we've CeEz9hGV5hM-00890-00227146-00227425 seen this cross all industry sectors CeEz9hGV5hM-00891-00227426-00227613 they've been on it for a little while CeEz9hGV5hM-00892-00227614-00227898 they then determine where the backups CeEz9hGV5hM-00893-00227900-00228296 are and they encrypt or destroy or CeEz9hGV5hM-00894-00228298-00228514 whatever they're going to do extortion CeEz9hGV5hM-00895-00228515-00228794 where they encrypt the backups first and CeEz9hGV5hM-00896-00228796-00229114 nobody notices and then they encrypt CeEz9hGV5hM-00897-00229115-00229360 operations so it would depend on the CeEz9hGV5hM-00898-00229361-00229612 savviness whether or not recovery would CeEz9hGV5hM-00899-00229613-00229873 be a real thing and I'm surprised CeEz9hGV5hM-00900-00229873-00230137 because in my time in banking CeEz9hGV5hM-00901-00230138-00230440 we actually had so we had we had both a CeEz9hGV5hM-00902-00230441-00230710 cold failover and a hot failover hot CeEz9hGV5hM-00903-00230711-00230892 failover was everything was live live CeEz9hGV5hM-00904-00230894-00231130 backups everything's continuous so you CeEz9hGV5hM-00905-00231131-00231715 basically can have a 99.999999 seven of CeEz9hGV5hM-00906-00231716-00231955 availability Reliance reliability and CeEz9hGV5hM-00907-00231956-00232294 resiliency but we also had cold so we CeEz9hGV5hM-00908-00232294-00232590 logically and physically had cold CeEz9hGV5hM-00909-00232591-00232909 storage that was created at the end of a CeEz9hGV5hM-00910-00232910-00233182 batch cycle so that if something were to CeEz9hGV5hM-00911-00233183-00233392 happen to this part of the ecosystem CeEz9hGV5hM-00912-00233392-00233653 you had something segmented and cordoned CeEz9hGV5hM-00913-00233654-00233932 off my concern is I'm going into CeEz9hGV5hM-00914-00233933-00234196 financial institutions coming from I CeEz9hGV5hM-00915-00234196-00234463 guess old-fashioned construct I don't CeEz9hGV5hM-00916-00234464-00234640 think of myself as that old but and CeEz9hGV5hM-00917-00234641-00234760 people are gone oh we're all in the CeEz9hGV5hM-00918-00234761-00234910 cloud it's all in the cloud know there's CeEz9hGV5hM-00919-00234911-00235044 segmentation no we're good we've done CeEz9hGV5hM-00920-00235046-00235246 our incident response playbook and so CeEz9hGV5hM-00921-00235246-00235423 then when I walk through a scenario just CeEz9hGV5hM-00922-00235423-00235651 like your question there's kind of I CeEz9hGV5hM-00923-00235652-00235906 don't know I have to check that so we CeEz9hGV5hM-00924-00235907-00236169 are at a very critical tipping point CeEz9hGV5hM-00925-00236171-00236431 where to answer your question they're CeEz9hGV5hM-00926-00236432-00236713 going to be financial institutions who CeEz9hGV5hM-00927-00236714-00236851 are not going to be able to recover and CeEz9hGV5hM-00928-00236852-00236953 it's going to depend upon the CeEz9hGV5hM-00929-00236954-00237187 sophistication of the cyber criminal CeEz9hGV5hM-00930-00237188-00237385 syndicate or nation-state that actually CeEz9hGV5hM-00931-00237386-00237460 launched the attack CeEz9hGV5hM-00932-00237461-00237967 I really have happy things to talk about CeEz9hGV5hM-00933-00237967-00238462 - so they asked me why I run so much CeEz9hGV5hM-00934-00238463-00238741 that's why other other questions or CeEz9hGV5hM-00935-00238742-00238857 comments CeEz9hGV5hM-00936-00238858-00239503 disagreement is always welcome yes one CeEz9hGV5hM-00937-00239504-00240013 more yeah thank you - pull up so if for CeEz9hGV5hM-00938-00240014-00240189 instance such an attack were to have CeEz9hGV5hM-00939-00240190-00240513 I think the financial regulators or the CeEz9hGV5hM-00940-00240514-00240690 the Supervisory community they're more CeEz9hGV5hM-00941-00240691-00240891 accustomed to that say traditional CeEz9hGV5hM-00942-00240892-00241073 financial crises where you have a CeEz9hGV5hM-00943-00241075-00241305 weekend to sort of think about what you CeEz9hGV5hM-00944-00241306-00241623 want to do but if you imagine a either a CeEz9hGV5hM-00945-00241623-00241748 nation-state or a very sophisticated CeEz9hGV5hM-00946-00241750-00242123 private actor intentionally destroying a CeEz9hGV5hM-00947-00242125-00242463 county or a bank in this fashion the CeEz9hGV5hM-00948-00242464-00242646 speed and scale of such a cyberattack CeEz9hGV5hM-00949-00242646-00242877 would probably prompt a much quicker CeEz9hGV5hM-00950-00242878-00243135 response than sitting down over a CeEz9hGV5hM-00951-00243136-00243296 weekend and reflecting because at the CeEz9hGV5hM-00952-00243298-00243459 same time you'd probably face a social CeEz9hGV5hM-00953-00243460-00243861 media campaign that's trying to stir CeEz9hGV5hM-00954-00243862-00244188 social social unrest so what would you CeEz9hGV5hM-00955-00244189-00244575 suggest as as key steps towards a rapid CeEz9hGV5hM-00956-00244576-00244767 response in these scenarios where we CeEz9hGV5hM-00957-00244767-00244986 might simply lack the time that we had CeEz9hGV5hM-00958-00244987-00245301 in more traditional crises yeah I think CeEz9hGV5hM-00959-00245302-00245628 that's really a great observation that's CeEz9hGV5hM-00960-00245629-00245844 where the Incident Response playbooks CeEz9hGV5hM-00961-00245844-00246186 actually taking a scenario like this and CeEz9hGV5hM-00962-00246187-00246462 rehearsing it with your legal team with CeEz9hGV5hM-00963-00246463-00246705 your crisis PR team the people that CeEz9hGV5hM-00964-00246706-00246975 manage social media your insurance CeEz9hGV5hM-00965-00246976-00247182 company asking them what they're gonna CeEz9hGV5hM-00966-00247183-00247350 cover what they're not going to cover CeEz9hGV5hM-00967-00247351-00247667 with your backup company and asking them CeEz9hGV5hM-00968-00247667-00247905 would you spot that somebody was trying CeEz9hGV5hM-00969-00247906-00248127 to encrypt or destroy our backups and CeEz9hGV5hM-00970-00248128-00248289 that it's not us like what kind of CeEz9hGV5hM-00971-00248290-00248532 behavioral based analytics do you have CeEz9hGV5hM-00972-00248533-00248778 on the backups to show this is not a CeEz9hGV5hM-00973-00248779-00248976 normal transaction coming here to CeEz9hGV5hM-00974-00248977-00249234 interact with our data and so all of CeEz9hGV5hM-00975-00249235-00249638 that can be rehearsed in quarterly CeEz9hGV5hM-00976-00249639-00249923 exercises and updated in the Incident CeEz9hGV5hM-00977-00249925-00250067 Response playbooks and hopefully you'll CeEz9hGV5hM-00978-00250069-00250302 never need it but if you do the time to CeEz9hGV5hM-00979-00250303-00250437 figure that out is not during the CeEz9hGV5hM-00980-00250438-00250664 incident and I think we see during CeEz9hGV5hM-00981-00250665-00250896 ransomware events you can tell the CeEz9hGV5hM-00982-00250896-00251123 companies who might have become a victim CeEz9hGV5hM-00983-00251125-00251394 to one but they seem to recover a lot CeEz9hGV5hM-00984-00251394-00251621 better than some other companies and a CeEz9hGV5hM-00985-00251623-00251832 lot of that is that preparation that CeEz9hGV5hM-00986-00251833-00252144 thoughtfulness that having a playbook to CeEz9hGV5hM-00987-00252144-00252453 at least start from in that crisis is CeEz9hGV5hM-00988-00252454-00252657 going to be so critical so thank you for CeEz9hGV5hM-00989-00252658-00253038 that yes I think last one last question CeEz9hGV5hM-00990-00253039-00253242 and because I'm in between you and lunch CeEz9hGV5hM-00991-00253242-00253410 which is never a good thing that or CeEz9hGV5hM-00992-00253411-00253507 drinks CeEz9hGV5hM-00993-00253508-00253726 so I have to get everybody to food yes CeEz9hGV5hM-00994-00253727-00253861 sir CeEz9hGV5hM-00995-00253862-00254110 your definition of the systemic cyber CeEz9hGV5hM-00996-00254111-00254421 risk and the given what you have set CeEz9hGV5hM-00997-00254423-00254892 about the role of the confidence do you CeEz9hGV5hM-00998-00254894-00255438 treat this cyber attacks as a source of CeEz9hGV5hM-00999-00255439-00255867 systemic risk or you need to have an CeEz9hGV5hM-01000-00255869-00256261 environment already weakened like for CeEz9hGV5hM-01001-00256262-00256510 instance huge imbalance also imbalances CeEz9hGV5hM-01002-00256511-00256807 in in the financial system so financial CeEz9hGV5hM-01003-00256808-00257269 risk built up so as to have the systemic CeEz9hGV5hM-01004-00257269-00257554 events that you have described or you CeEz9hGV5hM-01005-00257555-00257836 you can have just you know perfectly CeEz9hGV5hM-01006-00257837-00258121 safe financial system and then you will CeEz9hGV5hM-01007-00258121-00258403 have an attacked and then basically the CeEz9hGV5hM-01008-00258404-00258715 result of this direct attacked will be a CeEz9hGV5hM-01009-00258716-00258979 systemic event in the financial system CeEz9hGV5hM-01010-00258980-00259321 so inability to deliver services I mean CeEz9hGV5hM-01011-00259321-00259444 I think it's a little bit of both CeEz9hGV5hM-01012-00259444-00259644 because as you look at the ecosystem CeEz9hGV5hM-01013-00259646-00260005 today the way I would describe the CeEz9hGV5hM-01014-00260006-00260257 global banking ecosystem is you have a CeEz9hGV5hM-01015-00260258-00260608 series of haves and have-nots as it CeEz9hGV5hM-01016-00260609-00260938 relates to cybersecurity posture so some CeEz9hGV5hM-01017-00260939-00261139 of the largest institutions I mean CeEz9hGV5hM-01018-00261140-00261310 you've heard the American bank CEOs of CeEz9hGV5hM-01019-00261311-00261655 the large banks JPMorgan Chase Bank of CeEz9hGV5hM-01020-00261656-00261835 America for example to say security team CeEz9hGV5hM-01021-00261836-00261994 has an unlimited checkbook I don't know CeEz9hGV5hM-01022-00261994-00262165 how accurate that is but they've CeEz9hGV5hM-01023-00262166-00262476 invested a lot of time in talent CeEz9hGV5hM-01024-00262477-00262810 technology and processes and then you've CeEz9hGV5hM-01025-00262811-00262993 got sort of the mid tier and then the CeEz9hGV5hM-01026-00262994-00263206 smaller that don't have those types of CeEz9hGV5hM-01027-00263207-00263485 resources available to them so I think CeEz9hGV5hM-01028-00263486-00263749 your question is a great question and my CeEz9hGV5hM-01029-00263750-00263953 answer is it's sort of a hybrid already CeEz9hGV5hM-01030-00263954-00264220 today so the systemic risk exists CeEz9hGV5hM-01031-00264221-00264514 because you have the series of haves and CeEz9hGV5hM-01032-00264515-00264750 have-nots that are in the ecosystem and CeEz9hGV5hM-01033-00264751-00265117 either way whether you're the most well CeEz9hGV5hM-01034-00265118-00265333 defended with a great offensive posture CeEz9hGV5hM-01035-00265334-00265654 to the least defended it doesn't matter CeEz9hGV5hM-01036-00265655-00265933 because when that cataclysmic set of CeEz9hGV5hM-01037-00265934-00266173 events goes off everybody's going to be CeEz9hGV5hM-01038-00266174-00266395 impacted the flow of money will stop or CeEz9hGV5hM-01039-00266396-00266686 slow and the trust will be gone sorry to CeEz9hGV5hM-01040-00266687-00266765 say but they have CeEz9hGV5hM-01041-00266766-00267074 second question okay mr why don't we - CeEz9hGV5hM-01042-00267075-00267440 I'm being told over lunch you have you CeEz9hGV5hM-01043-00267441-00267899 have said that but you have said that we CeEz9hGV5hM-01044-00267900-00268210 have a multiple attacks but you know CeEz9hGV5hM-01045-00268211-00268429 very few of them had systemic CeEz9hGV5hM-01046-00268430-00268742 consequences and the examples that you CeEz9hGV5hM-01047-00268743-00269018 have given are primarily attacks because CeEz9hGV5hM-01048-00269019-00269669 of geopolitical reasons do you see any CeEz9hGV5hM-01049-00269670-00270026 other types of attacks so no without CeEz9hGV5hM-01050-00270027-00270416 this geopolitical objectives to have a CeEz9hGV5hM-01051-00270417-00270835 systemic effects yes so what I have seen CeEz9hGV5hM-01052-00270836-00271163 is attacks on resiliency and reliability CeEz9hGV5hM-01053-00271164-00271550 to actually create kind of a distressed CeEz9hGV5hM-01054-00271551-00271817 notice that we had one warning bell to CeEz9hGV5hM-01055-00271818-00272128 warning bells we had the securities CeEz9hGV5hM-01056-00272129-00272509 pricing by Morgan that there was some CeEz9hGV5hM-01057-00272510-00272677 technology glitches and we actually had CeEz9hGV5hM-01058-00272678-00272888 securities pricing wildly because of CeEz9hGV5hM-01059-00272889-00273160 technology glitches not security we also CeEz9hGV5hM-01060-00273161-00273449 had the Twitter account in 2013 hacked CeEz9hGV5hM-01061-00273450-00273662 by the Syrian electronic army they CeEz9hGV5hM-01062-00273663-00273965 hacked the Associated Press account said CeEz9hGV5hM-01063-00273966-00274115 there was a bomb they mentioned Obama CeEz9hGV5hM-01064-00274116-00274415 and the stock market went down and just CeEz9hGV5hM-01065-00274416-00274630 barely flatlined and recovered before CeEz9hGV5hM-01066-00274631-00274852 the bail closed that day so we've had CeEz9hGV5hM-01067-00274853-00275243 our warnings that the systemic risk is CeEz9hGV5hM-01068-00275244-00275482 there and the opportunity for that CeEz9hGV5hM-01069-00275483-00275738 catastrophe is there and we haven't CeEz9hGV5hM-01070-00275739-00275902 completely heeded the warnings because CeEz9hGV5hM-01071-00275903-00276160 we're going single point it has been my CeEz9hGV5hM-01072-00276161-00276334 honor and pleasure and I'm so sorry to CeEz9hGV5hM-01073-00276335-00276476 keep everybody from eating lunch but CeEz9hGV5hM-01074-00276477-00276583 it's been my honor and pleasure and I'll CeEz9hGV5hM-01075-00276584-00276800 be around for the rest of the time thank CeEz9hGV5hM-01076-00276801-00277109 you CeEz9hGV5hM-01077-00277110-00277317 you