premise: The term "Confidential Information", as used herein, means all information or material not generally known by non-Company personnel constituting Assets and acquired by Buyer under the Purchase Agreement which  (i) gives the Company some competitive business advantage or the opportunity of obtaining such advantage or the disclosure of which could be detrimental to the interests of the Company;  (ii) which is owned by the Company or in which the Company has an interest and  (iii) which is either  (A) marked "Confidential Information," "Proprietary Information" or other similar marking,  (B) known by Covenantor to be considered confidential and proprietary by the Company as of the date hereof or  (C) from all the relevant circumstances should reasonably be assumed by Covenantor to be confidential and proprietary to the Company. 