premise: In this Agreement "Confidential Information" shall, with respect to each Party, mean any and all information which a Party, its directors, employees, representatives or advisors, have received or shall receive in connection with the Business Purpose from the other Party (whether disclosed or obtained in writing, orally, in electronic form, by demonstration or otherwise or in other forms) which  (i) by its nature should be treated confidentially or  (ii) which have been marked or otherwise designated by the disclosing Party as confidential prior to or after disclosure or receipt. 