premise: 2. As used herein, “Confidential Information” shall mean all information furnished by the Disclosing Party or its Representatives (defined below) to the Receiving Party or its Representatives which is either designated in writing by the Disclosing Party as confidential or should be reasonably understood by the Receiving Party to be confidential, including but not limited to, information that is related to: (a) the business plans or operations of the Disclosing Party;  (b) the research and development or investigations of the Disclosing Party; (c) the business of any customer or partner of the Disclosing Party;  (d) the Disclosing Party’s properties, employees, customers, finances, operations;  (e) any information about or concerning any third party (which information was provided to the Disclosing Party subject to an applicable confidentiality obligation to such third party);  (f) software and related documentation (“Disclosing Party’s Software”) including but not limited to the following information regarding the Disclosing Party’s Software:  (i) computer software (object and source codes), programming techniques and programming concepts, methods of processing, system designs embodied in the Disclosing Party’s Software; and  (ii) discoveries, inventions, concepts, designs, flow charts, documentation, product specifications, application program interface specifications, techniques and processes relating to the Disclosing Party’s Software; and  (g) product offerings, content partners, product pricing, product availability, technical drawings, algorithms, processes, ideas, techniques, formulas, data, schematics, trade secrets, know-how, improvements, inventions (whether patentable or not), marketing plans, forecasts and strategies.