premise: (c) “Confidential Information” refers to all non-public information concerning itself, its affiliates and subsidiaries, which may include, but is not limited to  (i) all discussions between the Company and Vendor pursuant to and relating to the Activity,  (ii) any business, marketing, human resource, financial, technical, scientific or other information in tangible or intangible form, disclosed by one Party (including its Affiliates) (hereinafter known as the “Disclosing Party”) to the other Party (including its Affiliates) (hereinafter known as the “Receiving Party”) which, at the time of disclosure is designated as confidential (or like designation), is disclosed in circumstances of confidence, or would be understood by the Parties (or its Affiliates) exercising reasonable business judgment, to be confidential, specifically including the Parties’ business, finances, operations, including projections and analysis, business plans, service delivery concepts, technical know-how, patent applications, staff strength, staff records, payroll, customer lists, supplier lists, methods of operations, price lists, software code, development strategies, distribution arrangements, financial data, marketing plans, and business practices or policies.