premise: (b) “Confidential information” refers to and encompasses any information acquired or received by the potential Franchisee from or concerning the Franchisor, including, without limiting the generality of the foregoing: i. any information concerning the Franchise, even if this information is known or available to the general public; ii. any information or data concerning the Franchise and the Franchisor; iii. any financial information concerning the Franchise and the Franchisor; iv. the present confidentiality Agreement.