premise: Each party hereto shall:  (a) not disclose the Confidential Information of the other party hereto to any other party and will use best efforts to protect the confidentiality of such information,  (b) not use the Confidential Information except for the Purpose of this Agreement, and  (c) not reproduce, copy or photograph any document or other medium which contains Confidential Information, without the prior written approval of the Disclosing Party; provided, however, that each party hereto may furnish the other’s Confidential Information to those employees or representatives of such party who need to have access to such Confidential Information to assist such party in achieving the Purpose of this Agreement. 