premise: Each Party agrees:   (a) to hold the other Party’s Confidential Information in strict confidence in accordance with this Agreement;   (b) to exercise at least the same care in protecting the other Party’s Confidential Information from disclosure as the Party uses with regard to its own Confidential Information (but in no event less than reasonable care);   (c) not to disclose such Confidential Information to third parties (including, without limitation, any clients, affiliates, independent contractors and consultants) without the prior, written consent of the Disclosing Party except as expressly permitted under Paragraph 4; and   (d) not to use any Confidential Information for any purpose except for the Business Purpose without the prior written consent of the Disclosing Party.   4. Disclosure to Representatives, Conduct of Activities, and Prohibited Activities.   (a) Subject to the restrictions set forth below in this Section 4, each Party may disclose the other Party’s Confidential Information to its directors, officers, employees, legal advisors, financial advisors and accountants, each bound by obligations of confidentiality consistent with this Agreement, who have a bona fide need to know (“Representatives”), but only to the extent necessary to carry out the Business Purpose. 