premise: A Receiving Party agrees, acknowledges and undertakes to  (i) hold the Confidential Information of the Disclosing Party in strictest confidence, and subject to the terms of this Agreement, not to disclose Confidential Information to any third party unless it is a regulated investment body, solicitor, accountant or private investors known to the Party.  Such information shall be shared freely.  Where the Party does not know the intended third party then the Party shall ask for prior written consent of the Disclosing Party (which may be given on such terms as the Disclosing Party considers appropriate),  (ii) not to use the Confidential Information for any purpose (including but not limited to any competitive or commercial purpose) other than in relation to the PR activities as contemplated under any other written agreement between the parties which references this Agreement, and  (iii) protect such Confidential Information by using the same degree of care as it uses to protect its own highly Confidential Information of similar value and sensitivity, but not less than reasonable care. 3. Exceptions.  Notwithstanding the provisions of this Agreement, the obligations and restrictions set forth herein regarding Confidential Information shall not apply to information that the Receiving Party can establish (i) is or becomes publicly available other than as a result of a breach of this Agreement by the Receiving Party, (ii) is lawfully received from a third party which is, to the reasonable knowledge and belief of the Receiving Party, not under any obligation of confidentiality for the benefit of the Disclosing Party,