premise: To further the potential business relationship between AirWatch and Company (the “Purpose”), it is necessary and desirable that each party to this Agreement furnish the other party with certain proprietary information, which includes, but is not limited to that which relates to software, computer codes or instructions, developments, inventions, processes, designs, drawings, engineering, pricing, research, statistics, business plans, product plans, products, services, customers or prospective customers, contractors, licensors, suppliers, markets, marketing, finances, and any other materials that have not been made available to the general public and which have been the subject of reasonable efforts to be kept secret ("Confidential Information").