premise: 1.1 "confidential information" – is information which is confidential to FP and includes but is not limited to: 1.1.1 any information in respect of know-how, formulae, statistics, processes, systems, business methods, marketing, trading and merchandising methods and information, promotional and advertising plans and strategies, financial plans and models, inventions, long-term plans, research and development data, user or consumer data and profiles, ideas, computer programmes, drawings and any other information of a confidential nature of FP, in whatever form it may be; 1.1.2 the contractual business and financial arrangements between FP and other Parties with whom it has business arrangements of whatever nature; 1.1.3 all information peculiar to FP that is not readily available to a competitor of FP in the ordinary course of business; 1.1.4 the fact of and content of the discussions between the Parties referred to in 2.1 below as well as the existence and content of this agreement and any other agreement that the Parties hereto might conclude; 1.1.5 all other matters of a confidential nature that relate to FP's business; 1.1.6 generally, information that is disclosed in circumstances of confidence or would be understood by the Parties, exercising reasonable business judgement, to be confidential;