premise: 2. Without the prior written consent of the other Party or except as otherwise provided herein, neither COMPANY nor XPLORE will:  (i) distribute or disclose to any other person any of the other Party’s Information;  (ii) permit any other person to have access to the other Party’s Information;  (iii) use the other Party’s Information for any purpose other than the Permitted Use;  (iv)  (A) use the other Party’s Information in any way that would allow it to obtain a competitive advantage with respect to such Party or  (B) reverse engineer such other Party’s Information; or  (v) disclose to any other person  (A) that discussions, investigations or negotiations are taking place concerning a possible transaction between the Parties, or  (B) the terms, conditions, status or other facts regarding a possible transaction between the Parties, or  (C) that a Party has received Information from the other Party. 