premise: All Confidential Information contained in the membership database may be used by the Receiving Party exclusively for conducting the business of the Society.  Any disclosure of Confidential Information to any person or corporation for any commercial or other purpose not necessary for the conduct of the Society’s business shall be deemed Improper Disclosure. 3. Obligations of Receiving Party.  Receiving Party shall hold and maintain the Confidential Information in strictest confidence for the sole and exclusive purposes of the Society.  Receiving Party shall not use any Confidential Information for their own benefit or permit the use of Confidential Information by others for their benefit or to the detriment of the Society or its good name. 