Question: What is the standard amount of RAM shipped with most Mac models?

Answer: 8 GB

The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. <hl> All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. <hl> Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.

The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least <hl> 8 GB <hl> of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.


Question: What processors are used by the current Mac product family?

The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.

Answer: Intel x86-64

<hl> The current Mac product family uses Intel x86-64 processors. <hl> Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.

The current Mac product family uses <hl> Intel x86-64 <hl> processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.


Question: How many data transfer ports are included in most current Macs?

Answer: two

The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. <hl> Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). <hl> MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.

The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include <hl> two <hl> standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.


Question: According to Apple, how fast can the Thunderbolt port transfer data?

Answer: up to 10 gigabits per second.

The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). <hl> MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds up to 10 gigabits per second. USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. <hl> Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.

The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transitioned to a new CPU architecture, and has done so twice. All current Mac models ship with at least 8 GB of RAM as standard other than the 1.4 GHz Mac Mini, MacBook Pro (without Retina Display), and MacBook Air. Current Mac computers use ATI Radeon or nVidia GeForce graphics cards as well as Intel graphics built into the main CPU. All current Macs (except for the MacBook Pro without Retina Display) do not ship with an optical media drive that includes a dual-function DVD/CD burner. Apple refers to this as a SuperDrive. Current Macs include two standard data transfer ports: USB and Thunderbolt (except for the MacBook (2015 version), which only has a USB-C port and headphone port). MacBook Pro, iMac, MacBook Air, and Mac Mini computers now also feature the "Thunderbolt" port, which Apple says can transfer data at speeds <hl> up to 10 gigabits per second. <hl> USB was introduced in the 1998 iMac G3 and is ubiquitous today, while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. Starting with the then-new iMac G5, released in October 2005, Apple started to include built-in iSight cameras on appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer. Front Row has been discontinued as of 2011, however, and the Apple Remote is no longer bundled with new Macs.


Question: Which technique was once used to boot an alternate operating system than Mac OS?

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.

Answer: boot into Mac OS and then to hand over control to a Mac OS-based bootloader application

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. <hl> The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application . <hl> Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to <hl> boot into Mac OS and then to hand over control to a Mac OS-based bootloader application <hl>. Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.

The most common workaround, is to <hl> boot into Mac OS and then to hand over control to a Mac OS-based bootloader application <hl> .


Question: What was introduced that made using Mac OS alternative operating systems easier?

Answer: Open Firmware-based PCI Macs

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. <hl> Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs , though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs. <hl>

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of <hl> Open Firmware-based PCI Macs <hl>, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.

Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of <hl> Open Firmware-based PCI Macs <hl> , though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.


Question: What were Open Firmware-based PCI Macs used as a convenience because of?

Answer: bugs in the firmware implementation

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. <hl> Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation .[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs. <hl>

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to <hl> bugs in the firmware implementation <hl>.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.

Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to <hl> bugs in the firmware implementation <hl> .[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.


Question: Where does Mac hardware boot directly to in all Intel-based Macs?

Answer: EFI

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. <hl> Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs. <hl>

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or <hl> EFI <hl> in all Intel-based Macs.


Question: Where does Mac harware boot directly to in most PowerPC-based Macs?

Answer: Open Firmware

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. <hl> Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of Open Firmware -based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs. <hl>

Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of <hl> Open Firmware <hl>-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.

Used even by Apple for A/UX and MkLinux, this technique is no longer necessary since the introduction of <hl> Open Firmware <hl> -based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.[citation needed] Now, Mac hardware boots directly from Open Firmware in most PowerPC-based Macs or EFI in all Intel-based Macs.


Question: Who was brought in to shape the marketing of Macintosh in 1982?

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.

Answer: Regis McKenna

<hl> In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. <hl> Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.

In 1982, <hl> Regis McKenna <hl> was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.


Question: What role did Andy Cunningham and Jane Anderson have in the Macintosh launch plan?

Answer: primary authors

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. <hl> Cunningham and Anderson were the primary authors of the Macintosh launch plan. <hl> The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the <hl> primary authors <hl> of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.


Question: Who introduced the "multiple exclusive" event marketing concept to Apple?

Answer: John Sculley

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. <hl> The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley , who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation. <hl>

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to <hl> John Sculley <hl>, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.

The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to <hl> John Sculley <hl> , who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.


Question: Which company first used the "multiple exclusive" event marketing concept?

Answer: Pepsi

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. <hl> The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi ), creating a mystique around a product and giving an inside look into a product's creation. <hl>

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from <hl> Pepsi <hl>), creating a mystique around a product and giving an inside look into a product's creation.

The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from <hl> Pepsi <hl> ), creating a mystique around a product and giving an inside look into a product's creation.


Question: What did the "multiple exclusive" event marketing concept create around a product?

Answer: a mystique

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. <hl> The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation. <hl>

In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating <hl> a mystique <hl> around a product and giving an inside look into a product's creation.


Question: Who initiated a successful price war among PC manufacturers in 1994?

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.

Answer: Compaq

<hl> Compaq , who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. <hl> Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.

<hl> Compaq <hl>, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.

<hl> Compaq <hl> , who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place.


Question: Who did Compaq overtake in the price war of 1994?

Answer: IBM

<hl> Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. <hl> Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling <hl> IBM <hl> and relegating Apple to third place. Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.


Question: What happened to Apple's market share with the release of Windows 95?

Answer: struggled

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. <hl> Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. <hl> Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further <hl> struggled <hl> due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.


Question: What unified Microsoft's MS-DOS and Windows products?

Answer: Windows 95

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. <hl> Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. <hl> Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the release of the <hl> Windows 95 <hl> operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.


Question: What significantly enhanced the multimedia capability of IBM PC compatible computers?

Answer: Windows 95

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. <hl> Apple's market share further struggled due to the release of the Windows 95 operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. <hl> Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.

Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the release of the <hl> Windows 95 <hl> operating system, which unified Microsoft's formerly separate MS-DOS and Windows products. Windows 95 significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought the capabilities of Windows to parity with the Mac OS GUI.


Question: What percent of the desktop share in the U.S. did Apple have in 2003?

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).

Answer: 2.06

<hl> Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. <hl> As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).

Statistics from late 2003 indicate that Apple had <hl> 2.06 <hl> percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).


Question: Who are IDC and Gartner?

Answer: research firms

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. <hl> As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. <hl> Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, <hl> research firms <hl> IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).


Question: What was Apple's market share in the U.S. by 2006?

Answer: 6.1 percent

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. <hl> Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. <hl> The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and <hl> 6.1 percent <hl> (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).


Question: What percentage of unit sale increase did Apple see from 2005 to 2006?

Answer: 30

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. <hl> Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. <hl> The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than <hl> 30 <hl> percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005).


Question: What was the estimated installed base of Mac computers in 2009?

Answer: 16%

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. <hl> The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to 16% (estimated in 2005). <hl>

Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5% (estimated in 2009) to <hl> 16% <hl> (estimated in 2005).


Question: When was the Macintosh SE released at the same time as?

The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

Answer: the Macintosh II

<hl> The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. <hl> The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

The Macintosh SE was released at the same time as <hl> the Macintosh II <hl> for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.


Question: What was the first compact Mac with a 20 MB internal hard drive and an expansion slot?

Answer: The Macintosh SE

<hl> The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. <hl> The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

<hl> The Macintosh SE <hl> was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.


Question: What was the starting price of the Macintosh SE?

Answer: $2900

<hl> The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. <hl> The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

The Macintosh SE was released at the same time as the Macintosh II for <hl> $2900 <hl> (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.


Question: What did the location of the SE's expansion slot potentially expose an upgrader to?

Answer: high voltage

The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. <hl> The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage . <hl> For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to <hl> high voltage <hl>. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to <hl> high voltage <hl> .


Question: Who did Apple suggest users go to for performing updates on their SE's?

Answer: an authorized Apple dealer

The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. <hl> For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. <hl> The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to <hl> an authorized Apple dealer <hl> to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.


Question: What is partially credited for the significant boost in sales of Macs in recent years?

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers.

Answer: the success of the iPod and the iPhone

In recent years, Apple has seen a significant boost in sales of Macs. <hl> This has been attributed, in part, to the success of the iPod and the iPhone , a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. <hl> Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers.

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to <hl> the success of the iPod and the iPhone <hl>, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers.

This has been attributed, in part, to <hl> the success of the iPod and the iPhone <hl> , a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs.


Question: What allows users to easily sync data between an iPhone and a Mac?

Answer: iCloud cloud service

In recent years, Apple has seen a significant boost in sales of Macs. <hl> This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. <hl> Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers.

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the <hl> iCloud cloud service <hl> that allows users to seamlessly sync data between these devices and Macs. Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers.


Question: What consumer trend has hurt many personal computer manufacturers?

Answer: smartphones and tablet computers

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. <hl> Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers. <hl>

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards <hl> smartphones and tablet computers <hl> (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers.


Question: Which smartphone has hurt personal computer manufacterers the most?

Answer: Apple's own iPhone

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. <hl> Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad, respectively) as the computing devices of choice among consumers. <hl>

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly <hl> Apple's own iPhone <hl> and iPad, respectively) as the computing devices of choice among consumers.


Question: What are the top two computing devices consumers are choosing?

Answer: iPhone and iPad

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. <hl> Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own iPhone and iPad , respectively) as the computing devices of choice among consumers. <hl>

In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users to seamlessly sync data between these devices and Macs. Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own <hl> iPhone and iPad <hl>, respectively) as the computing devices of choice among consumers.

Nonetheless, like other personal computer manufacturers, the Macintosh lines have been hurt by consumer trend towards smartphones and tablet computers (particularly Apple's own <hl> iPhone and iPad <hl> , respectively) as the computing devices of choice among consumers.


Question: What did Apple introduce in 1990 to combat competition from smartphones?

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

Answer: relatively inexpensive Macs

<hl> In response, Apple introduced a range of relatively inexpensive Macs in October 1990. <hl> The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

In response, Apple introduced a range of <hl> relatively inexpensive Macs <hl> in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.


Question: What was the less expensive version of the Macintosh SE that was offered until 2001?

Answer: The Macintosh Classic

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. <hl> The Macintosh Classic , essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. <hl> The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. <hl> The Macintosh Classic <hl>, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

<hl> The Macintosh Classic <hl> , essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001.


Question: Which Macintosh had a distinctive "pizza box" case?

Answer: LC

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. <hl> The 68020-powered Macintosh LC , in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. <hl> The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh <hl> LC <hl>, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

The 68020-powered Macintosh <hl> LC <hl> , in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor.


Question: How many expansion slots did the Macintosh IIsi have?

Answer: only one

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. <hl> The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. <hl> All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with <hl> only one <hl> expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.


Question: How did Apple's profit margin on the lower cost Mac's compare to the profit margin onearlier models?

Answer: considerably lower

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. <hl> All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models. <hl>

In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was <hl> considerably lower <hl> than that on earlier models.


Question: When did Apple begin to favor aluminum in their design?

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Answer: 2006

<hl> Starting in 2006 , Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. <hl> Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Starting in <hl> 2006 <hl>, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Starting in <hl> 2006 <hl> , Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro.


Question: Which Mac used aluminum in it's construction?

Answer: MacBook Pro

<hl> Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro . <hl> Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first <hl> MacBook Pro <hl>. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first <hl> MacBook Pro <hl> .


Question: Which material did Apple add with the 2008 unibody MacBrook Pro?

Answer: Glass

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. <hl> Glass was added in 2008 with the introduction of the unibody MacBook Pro. <hl> These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. <hl> Glass <hl> was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.


Question: Are aluminum and glass considered to be environmentally friendly or environmentally harmful?

Answer: environmentally friendly

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. <hl> These materials are billed as environmentally friendly . <hl> The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as <hl> environmentally friendly <hl>. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

These materials are billed as <hl> environmentally friendly <hl> .


Question: What has Chief Designer Jonathan Ive been able to eliminate in Mac notebooks?

Answer: replaceable batteries

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. <hl> Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of replaceable batteries in notebooks. <hl> Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.

Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines currently all use aluminum enclosures, and are now made of a single unibody. Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel, including eliminating of <hl> replaceable batteries <hl> in notebooks. Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse and Magic Trackpad for desktops.


Question: Who began the Macintosh project in 1979?

The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")

Answer: Jef Raskin

<hl> The Macintosh project was begun in 1979 by Jef Raskin , an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. <hl> He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")

The Macintosh project was begun in 1979 by <hl> Jef Raskin <hl>, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")

The Macintosh project was begun in 1979 by <hl> Jef Raskin <hl> , an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer.


Question: What was Jef Raskin's profession?

Answer: an Apple employee

<hl> The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. <hl> He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")

The Macintosh project was begun in 1979 by Jef Raskin, <hl> an Apple employee <hl> who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")


Question: What did Jef Raskin envision for a computer to be for an average consumer?

Answer: easy-to-use, low-cost

The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned <hl> an easy-to-use, low-cost computer for the average consumer. <hl> He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")

The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an <hl> easy-to-use, low-cost <hl> computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")


Question: Why was the spelling of McIntosh changed to Macintosh?

Answer: for legal reasons

The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. <hl> He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. <hl> Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")

The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" <hl> for legal reasons <hl> as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")


Question: What did McIntosh Laboratory, Inc. manufacture?

Answer: audio equipment

The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. <hl> He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer. <hl> Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")

The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the <hl> audio equipment <hl> manufacturer. Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name. (A 1984 Byte Magazine article suggested Apple changed the spelling only after "early users" misspelled "McIntosh". However, Jef Raskin had adopted the Macintosh spelling by 1981, when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for "legal reasons.")


Question: Who discussed rumors of a mysterious "MacIntosh" project in 1983?

After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."

Answer: John Dvorak

<hl> After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. <hl> The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."

After the Lisa's announcement, <hl> John Dvorak <hl> discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."


Question: Where was the Macintosh 128K manufactured?

Answer: Apple factory in Fremont, California

After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. <hl> The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California —in October 1983, followed by an 18-page brochure included with various magazines in December. <hl> The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."

After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an <hl> Apple factory in Fremont, California <hl>—in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."

The company announced the Macintosh 128K—manufactured at an <hl> Apple factory in Fremont, California <hl> —in October 1983, followed by an 18-page brochure included with various magazines in December.