As a project at BrainStation, I conducted a heuristic evaluation and created improved designs of the Save My Spot! mobile app (iOS version 2.3.5) by LifeLabs to improve the usability for British Columbians within existing design constraints.
Collaboration Tools (Slack, Google Docs, FigJam)
LifeLabs is a Canadian-owned company that has been providing laboratory tests to over a million Canadians every year for more than 50 years. Save My Spot! is an app by LifeLabs created to reduce wait times for customers without an appointment. However, usability issues within the app add difficulty for users in the booking process.
Studies have shown that it takes less than a few seconds for visitors to form an important first impression of an app. One study found that 94% of visitors would reject a website or app, or even mistrust a company based on its design-related aspects like clutter, poor error prevention, and inconsistency, which affect user engagement long-term. Source
I used Jakob Nielsen's 10 Usability Heuristics to examine the interface and judge the app's compliance with the recognized usability principles. Then, we rated each defiance on a scale from 0 (no usability problem) to 4 (usability catastrophe). We used the design prioritization matrix to identify which issues should be redesigned first.
The main and only task flow of this app is checking-in to a LifeLabs. This main task consists of subtasks including:
Here are 4 examples of the Heuristic Evaluation:
The app allows users to make false or unwanted decisions. Without proofreading, users can check-in with the wrong information with no warnings.
To add an error message when users enter an invalid phone number and to grey out the ‘Check In’ button when invalid entries exist.
There are no "emergency exits" to leave the unwanted state. This may result to users pulling a "no-show" and affecting wait time accuracy.
Add a secondary button that allows users to cancel their booking.
For small screens, the primary button is usually located on the right side while the secondary is on the left. Users may accidentally cancel their check-in as their thumbs naturally tap the right.
Place the secondary button, 'Cancel', on the left and 'Done' on the right.
There is no address in the pin after the confirmation. Therefore, users must rely on recall when they see the map to see the address of their check-in location.
Maintain the LifeLabs lab location name on the pin and make the check-in location visually significant.
Design Prioritization Matrix
Since I did not have access to LifeLab's official UI library, I built my own with existing elements, components, and branding within the app. I used screenshots of the app and Figma to trace UI components and used various plugins, such as Redlines, to build a functional UI library.
For elements and components that LifeLabs did not already have, I took inspiration from the the LifeLabs website and everyday apps such as Google Maps. This allowed me to work off of existing mental models to make the features understandable.
Created smaller map pins for both check-in and appointment-based LifeLabs for the zoomed out map state
Added an autocomplete feature with suggestions based on the shared GPS location
Redesigned map pins to ensure consistency and relevancy of information.
Added a filter feature to only show locations that have a check-in option, as well as locations open now and appointment only.
Hid the location hours in a toggle list & used icons to balance negative space
Organized each section to look consistent
Added an error message and visual indicator when users enter invalid information& button to check-in is greyed out
Added a cancel button to allow users to cancel their booking in the event of a mistake, providing an exit.
Added a clear visual indicator of checked-in confirmation and simplified instructions.
Added a confirmation card at the top of the map to provide a visual cue of checked-in status and location.
Added a clear visual indicator of checked-in status and simplified instructions when lab location is tapped.
It was important to refer back to the existing UI library when building new screens to create consistency within the app. I often had to remind myself that this exercise is about usability and not branding so all efforts should go towards improving the usability of the app.
Working in a partnership required constant communication and organization. Before starting the project, it was helpful to outline expectations and standards (such as naming systems) to set us off on the right foot.
I would like to conduct usability test with LifeLabs patients to ensure that the new UI changes did not negatively affect usability or raise new concerns.
Since the Save My Spot! app has a wide range of users and level of technology fluency, I would like to create a 'What's New' modal or onboarding tutorial for new and returning users. This way, the new features can be smoothly be adopted by LifeLabs patients.


The API-First Revolution is reshaping the Software as a Service (SaaS) industry by prioritizing the development and integration of Application Programming Interfaces (APIs) at the core of business strategies. This paradigm shift towards an API-centric business model is not just a technical change but a strategic one that can lead to increased profitability and market differentiation. In this article, we will explore how companies can transform their SaaS offerings into profitable, API-centric businesses by embracing the API-First approach, designing APIs for extensibility and scalability, effectively monetizing APIs, marketing their API-centric solutions, and navigating the challenges of API adoption.
- Adopting an API-First strategy can significantly enhance a SaaS business’s flexibility, scalability, and potential for innovation.
- A well-designed API that emphasizes extensibility and scalability is crucial for long-term success and can serve as a foundation for a thriving ecosystem.
- Monetizing APIs requires careful consideration of pricing models, the creation of an API marketplace, and efficient management of API usage and billing.
- Effective marketing of an API-centric SaaS involves identifying the target audience, creating comprehensive API documentation, and employing strategies for evangelism and advocacy.
- While API adoption presents technical and cultural challenges, these can be overcome by ensuring backward compatibility and actively seeking and incorporating user feedback.
Embracing the API-First Approach
Defining API-First Strategy
An API-First strategy prioritizes the development of APIs at the outset of a project, rather than as an afterthought. This approach ensures that APIs are treated as first-class citizens throughout the software development lifecycle. API-First is about planning for growth and integration from the very beginning, making it easier to connect with other systems and applications in the future.
- Design Phase: Start with a clear API specification.
- Development Phase: Build the API before the application.
- Testing Phase: Test the API independently of the application.
- Deployment Phase: Release the API with comprehensive documentation.
By adopting an API-First strategy, businesses can create a flexible foundation that allows for easier expansion, quicker iterations, and a more seamless integration experience for developers and partners.
The shift to an API-First strategy can be transformative, but it requires a cultural change within the organization. It’s about more than just technology; it’s a mindset that values external integrability as much as internal functionality.
Benefits of API-Centric Architecture
Adopting an API-centric architecture offers a multitude of benefits that can significantly enhance the value proposition of a SaaS business. Increased agility and faster time-to-market are among the most compelling advantages, as APIs allow for rapid iteration and deployment of new features. This architectural approach also fosters innovation by enabling third-party developers to build upon the platform, creating an ecosystem of applications that can drive additional revenue streams.
- Cost Efficiency: By reusing APIs across different parts of the application, companies can reduce development costs.
- Scalability: APIs facilitate the scaling of applications by allowing services to be easily integrated or modified.
- Flexibility: An API-centric approach provides the flexibility to integrate with a multitude of other services and platforms.
Embracing an API-centric architecture not only streamlines internal development processes but also opens up new business opportunities by making it easier to partner with other companies and enter new markets. The strategic value of APIs extends beyond technical benefits, positioning companies to better adapt to changing market demands and customer needs.
Case Studies: Successful API-First Transformations
The shift to an API-first approach has been a game-changer for many SaaS companies, enabling them to unlock new revenue streams and foster innovation. Salesforce, for instance, attributes over 50% of its revenue to APIs, demonstrating the transformative power of this strategy. Similarly, Twilio has built a highly successful business around its communication APIs, which are now integral to countless applications.
- Salesforce: Over 50% of revenue from APIs
- Twilio: Communication APIs central to business model
Embracing an API-first approach not only enhances the flexibility and reach of a SaaS platform but also allows for the creation of an ecosystem where third-party developers can contribute and innovate.
Other notable examples include Stripe for payment processing and Shopify for e-commerce, both of which have seen significant growth by enabling third-party integrations through their APIs. These cases illustrate the potential of APIs to extend the capabilities of a platform and to create a community of developers around it.
Designing Your API for Extensibility and Scalability
Principles of RESTful API Design
Designing a RESTful API requires adherence to key principles that ensure the API is efficient, flexible, and user-friendly. Uniform Interface is one of the fundamental principles, which dictates that the API should provide a consistent way of accessing and manipulating resources. This includes using standard HTTP verbs and returning predictable resource representations.
- Statelessness: Each request from the client to the server must contain all the information needed to understand and complete the request. The server should not store any session state.
- Client-Server Separation: The client application and server application should act independently of each other, allowing both to evolve separately without any dependency.
- Layered System: The API should be structured in layers, with each layer having a specific function. This can improve scalability and security.
- Cacheable Responses: Whenever possible, responses should be defined as cacheable to improve client-side performance.
By focusing on these principles, developers can create APIs that are not only robust and performant but also stand the test of time in terms of maintainability and future growth.
Ensuring API Security and Compliance
In the API-centric business landscape, security and compliance are non-negotiable. As APIs expose business functionalities to external developers and applications, they become a potential vector for security breaches. To mitigate these risks, it’s essential to adopt a robust security framework that encompasses authentication, authorization, encryption, and regular security audits.
- Authentication: Verify the identity of users and services accessing the API.
- Authorization: Ensure users have permission to perform actions or access data.
- Encryption: Protect data in transit and at rest from eavesdropping or tampering.
- Security Audits: Conduct regular assessments to identify and rectify vulnerabilities.
By embedding security considerations into the API design and development process, organizations can create a secure and compliant ecosystem that fosters trust among users and partners.
Compliance with industry standards and regulations, such as GDPR, HIPAA, or PCI-DSS, is also critical. It not only protects users’ data but also shields the company from legal and financial repercussions. Establishing clear policies and procedures for data handling, privacy, and security will help in maintaining the highest standards of compliance.
Leveraging API Gateways for Management
API gateways serve as the critical linchpin in managing the traffic between clients and services, offering a centralized point of control for routing, authentication, and monitoring. They enable fine-grained access control and provide valuable analytics that inform business decisions.
- Centralized Authentication & Authorization
- Rate Limiting & Throttling
- API Version Management
- Analytics & Usage Reporting
By abstracting the complexity of microservices and backend systems, API gateways simplify the developer experience, making it easier to consume APIs. They also facilitate the implementation of changes and updates without disrupting the client applications.
The use of API gateways allows for the seamless scaling of API operations, accommodating an increasing number of API calls without compromising performance. This ensures that as your SaaS grows, your API remains reliable and efficient, fostering a positive developer experience and customer satisfaction.
Monetizing Your API
API Pricing Models
Choosing the right pricing model is crucial for the success of your API-centric SaaS. The goal is to strike a balance between value for your users and profitability for your business. Various models can be adopted, each with its own set of advantages.
- Pay-As-You-Go: Users are charged based on the amount of API calls or data consumed. This model is transparent and aligns costs with usage.
- Tiered Pricing: Offers different levels of access or features at set price points. It encourages users to upgrade as their needs grow.
- Freemium: Provides basic API functionalities for free, while premium features are locked behind a subscription. This can attract a larger user base and convert them over time.
- Subscription: Users pay a recurring fee for access to the API, which can ensure a steady revenue stream.
It’s essential to consider the competitive landscape and customer expectations when setting prices. Your pricing strategy should be flexible enough to adapt to market changes and user feedback.
Building an API Marketplace
An API marketplace serves as a centralized hub where API providers can offer their services and API consumers can discover and integrate these services into their own applications. Creating a successful API marketplace involves more than just listing your APIs; it requires a strategic approach to attract both providers and consumers.
- Define your niche: Focus on a specific industry or type of service to attract a targeted audience.
- Ensure API quality: Rigorously test APIs to maintain a high standard that will instill trust in your marketplace.
- Provide clear documentation: Offer comprehensive and user-friendly documentation to facilitate easy integration.
- Implement robust search and discovery: Make it simple for users to find the APIs they need with effective search functionality.
By fostering a community around your API marketplace, you encourage collaboration and innovation, which can lead to the development of new and exciting use cases for your APIs.
Remember, the key to monetizing your API through a marketplace is to understand the needs of your potential users and to provide them with valuable tools that solve their problems. This will not only drive traffic to your marketplace but also build a loyal user base that relies on your platform for their API needs.
Managing API Usage and Billing
Effective management of API usage and billing is crucial for maintaining a profitable API-centric business. Accurate tracking and transparent billing practices are essential to ensure customer trust and satisfaction. By implementing usage quotas and rate limits, businesses can provide scalable services while protecting their systems from overload.
- Usage Quotas: Set limits on how much a user can consume your API to prevent abuse and ensure fair access.
- Rate Limits: Implement restrictions on the number of API calls within a certain timeframe to maintain performance.
- Billing Cycles: Establish clear billing periods and communicate any changes promptly to users.
It’s important to provide users with real-time access to their usage data, enabling them to monitor their consumption and adjust their usage patterns accordingly.
Choosing the right tools and platforms for managing API usage and billing can streamline operations and reduce administrative overhead. Consider integrating with established billing systems or developing custom solutions tailored to your API’s specific needs.
Marketing Your API-Centric SaaS
Identifying Your Target Audience
Understanding who will benefit most from your API is crucial to the success of your API-centric SaaS. Identifying your target audience involves analyzing potential users based on their needs, technical capabilities, and the value they seek from your API. This process not only informs your marketing strategy but also guides the development of features and support systems.
- Developers and technical teams looking for integration capabilities
- Businesses seeking to enhance their services with your API’s functionality
- Entrepreneurs and innovators who require a reliable API for new products
By pinpointing your target audience, you can tailor your API’s features, documentation, and support to meet their specific requirements, ensuring a better user experience and higher adoption rates.
Once you have a clear picture of your audience, segment them into categories such as industry, company size, and use case. This segmentation allows for more personalized marketing efforts and can lead to more effective communication and higher conversion rates.
Creating Effective API Documentation
Effective API documentation is the cornerstone of a successful API-centric SaaS. It serves as a guide for developers to understand and integrate your API seamlessly into their projects. Good documentation can significantly reduce the learning curve and foster a positive developer experience.
- Start with a clear overview of what your API does.
- Include a quick start section to help developers make their first API call.
- Provide detailed explanations of each endpoint, including parameters, request and response formats.
- Use examples to illustrate common use cases.
- Ensure that the documentation is easily navigable with a logical structure.
Remember, your API documentation is not just a manual; it’s a marketing tool that can showcase the capabilities and ease of use of your API.
Consistently updating the documentation to reflect changes in the API is crucial. It’s also beneficial to provide interactive elements, such as API explorers or sandboxes, which allow developers to test endpoints directly within the docs. This hands-on approach can help developers understand the potential of your API more effectively.
Strategies for API Evangelism and Advocacy
In the realm of API-centric SaaS, evangelism and advocacy are pivotal for driving adoption and fostering a community. To effectively promote your API, consider the following strategies:
- Engage with developer communities: Participate in forums, contribute to open-source projects, and attend hackathons to showcase the capabilities of your API.
- Host workshops and webinars: Educate potential users about your API by providing hands-on experiences and live demonstrations.
- Create compelling use cases: Illustrate the power of your API through real-world scenarios that resonate with your target audience.
By consistently delivering value and maintaining open channels of communication, you can cultivate a loyal following that will champion your API to others.
Remember, the goal is to create a narrative around your API that emphasizes its ease of use, reliability, and the innovative solutions it enables. Tailor your message to address the specific needs and pain points of your audience, and always be ready to listen to their feedback and adapt your approach accordingly.
Navigating the Challenges of API Adoption
Overcoming Technical and Cultural Hurdles
The journey to an API-centric business model is often fraught with technical and cultural challenges. Adopting an API-first approach requires a shift in mindset from viewing APIs as mere tools to seeing them as core products. This paradigm shift can be difficult for organizations accustomed to traditional software development practices.
To facilitate this transition, consider the following steps:
- Educate and train your team on the importance and benefits of APIs.
- Foster a culture of collaboration between developers, product managers, and stakeholders.
- Implement agile methodologies that support iterative API development and feedback.
- Encourage internal use and dogfooding of your APIs to promote understanding and refinement.
It’s crucial to establish a clear vision and roadmap for API adoption that aligns with business goals. This ensures that technical advancements go hand-in-hand with creating value for the company and its customers.
Addressing the cultural aspect involves promoting an API-centric mindset across the organization. This can be achieved by highlighting successful use cases and actively involving various departments in API-related projects. By doing so, APIs become a shared asset that everyone is invested in, smoothing the path towards a successful API-first transformation.
Maintaining Backward Compatibility
Maintaining backward compatibility is crucial for ensuring that existing users of your API are not disrupted by new updates. It is a commitment to your user base that their integrations will continue to function as expected, even as your API evolves. To achieve this, consider the following strategies:
- Semantic versioning: Use a clear versioning strategy to communicate changes. Major versions indicate breaking changes, while minor and patch versions should not affect existing functionality.
- Deprecation policy: Clearly communicate the lifecycle of API versions and provide ample notice before deprecating old versions.
- Thorough testing: Implement automated tests to ensure new changes do not break existing functionality.
When introducing new features, it’s essential to add them in a way that does not obligate users to change their current implementations. This often involves providing new endpoints or parameters while keeping the old ones operational.
By adhering to these practices, you can foster trust with your users and encourage the adoption of new features without forcing them to undertake significant refactoring efforts.
Gathering and Incorporating User Feedback
In the API-first world, user feedback is the compass that guides the evolution of your API offerings. Actively seeking and meticulously analyzing feedback is crucial for continuous improvement and ensuring that your API meets the evolving needs of developers and end-users.
- Surveys and Questionnaires: Regularly distribute these to gather structured feedback.
- Community Forums: Monitor and engage with users in dedicated forums or on social media.
- Direct Communication: Encourage open channels for users to report issues or suggest enhancements.
- Analytics: Use API usage data to infer where users are encountering difficulties or require additional features.
By establishing a systematic approach to collecting and acting on user feedback, you can foster a community of loyal users who feel invested in the success of your API. This not only improves the API itself but also enhances user satisfaction and retention.
Remember, feedback is not just about identifying what’s wrong; it’s also about recognizing what’s right. Celebrate the successes and make sure to reinforce and build upon the features that users love. This balance between addressing pain points and amplifying strengths is key to a thriving API ecosystem.
The API-First Revolution is not just a trend; it’s a strategic shift that can significantly enhance the value proposition of SaaS businesses. By embracing an API-centric approach, companies can unlock new revenue streams, foster innovation, and create a more flexible, scalable product offering. The journey towards becoming an API-centric business involves careful planning, a deep understanding of customer needs, and a commitment to continuous improvement. As we’ve explored throughout this article, the benefits of this transformation are manifold, offering a competitive edge in a rapidly evolving digital landscape. For SaaS providers looking to stay ahead of the curve, the API-First Revolution presents an opportunity to redefine their business models and pave the way for a future where integration, collaboration, and adaptability are key to success.
Frequently Asked Questions
What is an API-First strategy and how does it differ from traditional software development?
An API-First strategy prioritizes the design and development of APIs at the outset of a project, rather than as an afterthought. This approach ensures that APIs are treated as first-class citizens, leading to more robust, scalable, and flexible integrations. Traditional software development often focuses on building the application’s user interface and internal features before considering API development.
What are the key benefits of adopting an API-centric architecture for SaaS businesses?
An API-centric architecture offers numerous benefits, including the ability to easily integrate with other systems, foster innovation through third-party developers, scale more efficiently, and potentially open up additional revenue streams. It also allows for greater agility in responding to market changes and customer needs.
Can you provide examples of companies that have successfully transformed into API-centric businesses?
Companies like Twilio, Stripe, and Shopify are prime examples of successful API-centric transformations. They have built their platforms with APIs at the core, allowing them to easily expand their offerings and integrate with a wide range of third-party services.
What are some best practices for designing RESTful APIs for extensibility and scalability?
Best practices for RESTful API design include using HTTP methods appropriately, leveraging status codes, providing meaningful error messages, implementing versioning, and ensuring the API is stateless. Consistent naming conventions and a focus on resource-oriented design also contribute to API extensibility and scalability.
How can SaaS companies effectively monetize their APIs?
SaaS companies can monetize their APIs through various pricing models, such as pay-per-use, subscription-based access, freemium models with premium features, or even revenue sharing with developers who build on their platform. It’s important to align the pricing model with the value provided and the target market’s expectations.
What are some strategies for marketing an API-centric SaaS product?
Marketing an API-centric SaaS product involves identifying the target audience, creating comprehensive and user-friendly documentation, engaging in API evangelism to build a developer community, and leveraging success stories and case studies. It’s also crucial to provide robust support and actively seek feedback from users.


October 13, 2010 The date they can start discharging into the Ocean.
February 19, 2011 Submit a revised best management plan (BMPP) to identify measures that the Discharger will take to minimize discharges of BODs and TSS.
December 16, 2010 Provide financial assurances for funding design and construction of the wastewater treatment plant.
December 16, 2010 Submit preliminary project proposal, including a description of the treatment technology selection process.
January 10, 2011 Submit complete application to the County of Humboldt to secure permits for the wastewater treatment plant.
January 10, 2011 Submit complete application to the North Coast Unified Air District for an Authority to Construct Permit for the wastewater treatment plant.
March 16, 2011 Award engineering and design contract for the wastewater treatment plant.
September 12, 2011 Complete 60% level specifications and design drawings.
February 7, 2012 Submit final specifications and design drawings to the Regional Water Board.
April 6, 2012 Issue bid packages for construction contract.
June 6, 2012 Award construction contract.
July 5, 2012 Commence construction of the treatment plant.
October 29, 2013 Complete construction of the treatment plant
January 23, 2014 Full operation of the treatment plant in compliance with permit limits and performance tests.
February 27, 2014 Submit final drawings and results of performance tests.
January 31, 2011 Review monitoring data and conduct initial technology evaluation for dewatering of water treatment plant solids.
March 14, 2012 Characterize the settling properties of the treatment plant solids for final evaluation of dewatering technologies.
June 12, 2012 Conduct onsite pilot testing.
August 9, 2012 Submit workplan of implementing compliance solution.
November 8, 2012 Submit complete applications for permits necessary to implement compliance solution.
March 7, 2013 Complete and submit engineering design specifications for compliance solution.
May 8, 2013 Award contract for the installation and construction of the compliance solution.
September 5, 2013 Complete construction of the compliance solution.
October 10, 2013 Achieve full operation of the compliance solution and compliance with NPDES permit effluent limits following start-up and initial performance tests.
Interim Limitations for TSS in effect until October 10, 2013.
Until October 10, 2013 they shall maintain compliance with effluent limitations for suspended solids...
The complete cease and desist order is available on the North Coast Regional Water Quality Board website.


Every Beginner Freelancer Website Should Include These 10 Basic Fundamental Building Blocks
You’ve made the decision to start your own website because you know in the long run, your business will be more profitable.
Designing your website and creating your blog is a very exciting and fun step in your business plan.
At least it should be! Building a website can be challenging if your not quite sure what to do or where to start.
No fear! Follow this link to read 4 easy steps you can take today to get your blog up and running in no time.
A little recap of how to set up your first website:
Create a domain name
Register your name with a hosting site
Design a website
We are going to talk about step number 3 – designing your website. Specifically, about 10 essential fundamental building blocks your freelancer website needs.
Ready to start creating? Lets Go!
Website Building Block #1: Your Logo
Your freelance business needs a logo because it is a visual representation of your brand. Often a logo is the first impression your clients have, so its important your logo is memorable.
Your logo should be:
There are a few ways you can design your logo:
1.Design Your Logo By Hand
Make a brief sketch of your logo, then use an online platform like Canva to bring your image to life. Canva is great because its free, online, and customizable. To help your creative process you can use Canva’s templates and upload your own images, fonts, and graphics.
To use Canva first go to Canva.com and search for logo.
Second, pick out a template to structure your logo design.
Customize your template with the endless elements Canva offers. From images, photos, charts, illustrations, and fonts Canva has it all.
To download your template, click the download button on the right. Select the file type you would like and Canva will download your first design for free. They offer a 30-day free trial for new users!
After going through a series of questions, Tailor Brands will generate a logo for you. The logo is customizable. Just click the “customize” button and you will be able to edit the image, color, font, and size.
When you are happy with your logo, you will need to purchase. We recommend just a basic plan which comes with the PNG of your logo. However, one benefit of the premium plan is the business card generator!
3. Hire A Freelance Graphic Designer
You can list your job on Upwork or Freelancer and let various graphic designers pitch their services. In addition, you can search for a freelancer on Fiverr. Personally, I hired a freelancer on Upwork and loved the results. There are a few things to remember when hiring a freelancer.
Check Their Portfolio: Peruse their past work to have an idea of the extent of their skills and knowledge.
Check Their Testimonials: See what previous clients say regarding communication, timeliness, and attention to detail. The last thing you want is a freelancer to ghost you in the middle of your project or design your logo incorrectly.
Check Out Their Website: I recommend only hiring freelancers with a personal website because it provides a greater understanding of their personality.
Read Their Pitch Carefully: Look for spelling and grammar mistakes that could indicate a lack of detail. Make sure the tone is professional and they use the lingo of their trade.
Set Clear Deadlines and Expectations: Make sure both of you understand the project’s length, cost’s, and final result.
Where you place your logo on your website is largely up to you. We recommend you put your logo on your landing page, portfolio, hire me pages, and professional email. More details on these pages soon. Keep reading!
Website Building Block #2: Your Blog
Your freelancer website should absolutely have a blog. If you are not convinced why you should have one I have a more in depth article explaining why your freelancer business needs one.
Your blog will be the key stone of your content marketing strategy. The content you create helps establish your brand, build a loyal following, and ultimately sell services or products.
Website Building Block #3: Your About Me Page
Disclaimer alert: your about me page is not really about you!
Though your about me page should have a professional photo of you, it should not have a long story about how you became a freelancer, your life struggles, or your dreams, etc. Bluntly, clients really don’t care about your life’s details. What they do care about are the services you will provide them.
Your about me page is really your “Elevator Pitch Page.”
An elevator pitch is a brief sales pitch that succinctly sums up why someone should hire you. Here are my steps to creating a stellar elevator pitch:
Address the consumer’s problem upfront
Offer a solution to the consumer’s problem
Briefly describe your solution
Close with a call to action
Here is the very first elevator pitch on my writers website:
Creating content for your blog is time consuming hard work and you’re not getting anywhere fast.
I have a solution – let me help you!
Hi, I’m Demeris, a professional freelance writer, photo editor, and web designer with over three years of experience. I create content for your websites, businesses, and social media accounts.
My content is creative, professional, and most importantly, it converts by increasing traffic and engagement. Ultimately, my content generates more leads, sales, and money for you.
Email me today to receive a quote on your next project.
BOOM. The sales pitch address my audience’s pain points – its hard work to create content when you have little to no time. Then I offer a solution – I can help because I offer content creation services. I express my skills and value – my content will make you a profit. Finally I ask my consumer, to take action – email me.
Here is a screen shot of our current about me page, broken down visually for you.
PRO TIP: Place your call to action in a button or link, that will link your about me page to your connect page so your clients have a clear way to contact you.
In sum, your about me page should have three things:
A Professional Photo of You
Your Elevator Pitch
A Call to Action Button or Link
Next, you will use the elevator pitch template to design your “Hire Me” page.
Website Building Block #4: Your Hire Me Page
Your hire me page is really just a “Resume Page.”
Like your about me page, your hire me page should be formatted like an elevator pitch, with additional details about your skills and experiences.
The structure of your hire me page should go like this:
Confront consumer problem
Offer a solution
Your brief intro
Descriptions of your services
List of relevant skills & knowledge
Describe how your skills will be valuable
List of experiences, projects, and awards
Proof of your work
A call to action
Here is an example of our current hire me page visually broken down for you. The order of the images correspond with the order of the placement on our website.
Your hire me page is the page that clients will read the most. We recommend putting extra work into this page and editing it via these guidelines:
User Experience: Make sure the page looks clean. All your headers and fonts match, your photos are high resolution, and all the links work properly.
Spelling and Grammar: Make sure there aren’t typos or grammar mistakes. Typos look unprofessional and easily indicate to a client your lack of detail.
Your as Detailed as Possible: Statistics are very persuasive. Inject them wherever you can. You boosted a clients social media following? By how much?
Once you create a hire me page, you need a page of proof to back up your claims. Hence, your portfolio and testimonial pages!
Website Building Block #5: Your Portfolio & Testimonials Page
Your portfolio and testimonial pages are the proof of your skills. Clients will look at the quality of your portfolio and decide if your skills and expertise are relevant to their project.
Your portfolio should include the following:
Your name and logo at the top of the page
Images and written descriptions of your skills
Names of previous employers and clients
A list of relevant skills
Education and Certificates
Call To Action Button
You can display your portfolio however you like but we recommend making all your projects easy to skim through. A grid or stacked layout works great for a portfolio. Check out a snippet our portfolio for an example:
One of the strengths of having your own website is your portfolio. All of your work is organized into one easy place clients can reference when you apply for jobs or pitch your services. Say a client reads your portfolio, likes your work, and believes you would be a good fit for his job, what does he do next?
He tries to contact you, so you definitely need a connect or contact me page for clients to reach out to you.
Website Building Block #6: Your Connect Page
You readers and clients need a way to contact you if they want to leave feedback, write a testimonial, or hire you.
To do this you must create an email form and link it to you freelancer email. I will briefly show you how to do this in Squarespace and WordPress.
For WordPress we believe Caolan O’Connor’s Mailchimp Sign Up Form For WordPress video is perfect for beginners. Watch this video to learn how to set up mail chip email services and connect it you WordPress account:
Once you have your connect form set up, readers and clients will be able to communicate with you through your email. Make sure to check your freelancer email daily and respond to questions within 24 hours. Good communication is key to building rapport with your followers and clients.
Website Building Block #7: Your Landing Page
A landing page is the first page, readers “land on” when they visit your site. In marketing terms a landing page is a “lead generator page” and its sole purpose is to turn traffic into followers and leads. A landing page is a must have to start building your audience and landing more clients faster.
How do landing pages convert traffic?
Well designed landing pages convert because they are a visually stunning first impression of your business. Landing pages with images and videos elicit an emotional response in readers, which influences them to take action. Testimonials and logos of brands offer immediate proof that a company is established or a professional is experienced. Furthermore, landing pages are specifically designed with one target audience in mind. Headlines, images, and call to actions are geared to help a specific consumer take action.
How do you design a landing page?
A landing page has these key elements:
Your Service or Product
Call to action
Sign Up Form
Read further and follow these steps to create your first simple but effective landing page.
1. Write A Catchy Headline
A short one sentence tagline about your services or products.
2. Briefly Describe Your Attributes
Similar to an elevator pitch your attributes should touch on pain points, features, and benefits of your services and products.
3. Include A Picture Of Your Service Or Product
If you are offering your service we recommend including a picture of you performing your service. If its your product then a picture of your course, ebook, etc. You images should be high resolutions, clean, and precise. Nothing looks worse than pixilated images!
4. Create A Call To Action Button With Incentive
Make it easy for readers to convert to potential customers or leads by including a “sign up” form on your page. Remember it is all about the customers, so you need to include an incentive. Incentives could be a free course or book, discounts to your products, or a free quote.
Your call to action is the highlight of your landing page. Make it front and center of the stage and remove any distracting buttons or images from around it. Make it pop with catchy colors and designs.
5. Add A Navigation Bar
You want to direct consumers to the rest of your website. You can do this by including your navigation bar. However, you do not want your nav bar to distract from your call to action. Minimize your bar or put it at the bottom of the page.
6. Make It Simple
There is no need to go crazy with designs on your landing page. You want your page to be as transparent as possible for customers. Make sure your sign up form is obvious, your photos are high resolution, and all your buttons work.
We really like Neil Patel’s landing page template and its a perfect guideline for beginners:
If you are struggling to design your landing page you can also use templates and optimizers to make sure your landing page is maximizing conversions. Unbounce, Landingi, and Leadpages are all great online tools and resources to help you build a killer page.
Website Building Block #8: Your Newsletter Sign-Up Form
You may think that emailing is dead, but in fact email marketing is the corner stone to many successful business’s marketing plans. Approximately 3 billion people world wide use email to communicate, thats about half of the worlds population! Most of your readers are using email, so you should be using email to communicate with them.
Email marketing works because it is:
Personal to your reader
Directs your audience to new content
Subtly markets your new content
Encourages readers to buy
An email newsletter is a versatile tool which keeps you connected to you readers. In addition, you readers continue to receive value in the form of fresh content not found on your blog. Your email list is your golden egg because they are people who have “opted-in” to receive your content. Readers that “opt-in” are much more likely to become loyal followers, buy products, and share your content because they see your value and choose to consume your content.
Not quite sure how to set up an email newsletter campaign with Mailchimp? No worries we got you covered!
1. Set up your newsletter campaign with MailChimp. Check out this video from Wiyre:
For Squarespace, you must add Mailchimp into the form itself, no plugins required. Watch this video for Squarespace:
Once you create your newsletter and understand how to add an email form to your site, then you want to add the newsletter form to your site!
Place your newsletter form at your footer of all your blog posts and the side bar of your website! You want readers to obviously see your newsletter form when they are browsing your site so they can easily sign up to receive your email content.
Website Building Block #9: Your Social Media Links
Social media makes distributing content easier than ever before. In minutes you can upload your content and platforms will automatically share it to potentially thousands of viewers at no work or cost to you.
Similar to email marketing, social media allows you to connect with customers. An established social media presence gives you authority. Today savvy customers take time to look up brands on social media like Facebook and Instagram. When your social media pages are empty, you will immediately look illegitimate and readers will bounce from your page.
Start building an online presence today with Facebook and Linkedin. Once you have your accounts, link your social media pages to you website to encourage readers to follow you on other channels as well. Put you social media links and logos in your footer, side bar, and contact pages.
Website Building Block #10: Your Design
Keep your first website design simple. You mantra is, “less is more.” Not only do you save yourself a lot of time and confusion, you make it easier for your readers to browse your site. User experience (UX) is all about how a page looks, feels, and functions. Lets break these down further:
Looks: People are visual consumers. A simple but eye catching design encourages users to dig deeper.
Feels: Your page should be a pleasurable experience to use. Easy and intuitive designs elicit positive reactions.
Functions: All of your buttons, links, and animations need to work to establish credibility and trust.
To start, keep your designs and color palates simple. White space is your friend when writing blog posts. All your images should be high resolution and clear. Make sure that all your buttons, links, and forms work properly.
As you grow, you can slowly reformat your website with more animations and pages, but initially resist the urge to bite off more than you can chew.
Owning your own website and creating your own blog is empowering! The creative process of designing and customizing your blog is exciting and very rewarding.
We leave you with this final idea – ultimately your website is a business tool. Keep your audience in mind while putting your website together. Include elements that in the long run bring in more clients for you such as a logo, landing page, hire me page, connect, about me, newsletter sign up, and social media links.
Lastly, don’t get too caught up in the fine details. A simple but functional site is more powerful than a complicated and non-functional site. Get your website up and running and start pumping out content to fill your pages!
Do you need any help creating one of these essential elements for your freelance website? Let us know we would be happy to help.


Monday, 5 March 2012
A bedroom is a place where we go to unwind and relax away from all the demands that modern life puts upon us. Therefore when looking at a bedroom interior design should take time to careful plan just what you want in order to achieve a tranquil and peaceful haven away from modern living. Remember a bedroom is the most personal room to you in your home as it is a room where you can relax and dream.
Beds, when not in use, can be disguised in a variety of ways:
Convertible chair- and sofa-beds are sold in their thousands and are extremely popular, but be aware that some seating comfort may be compromised by the bed mechanism.
The fold-away type which emerges, ready-made, from a wall cupboard is easy to erect and is unobtrusive when not in use.
A fold-up camp bed is cheap and useful for visiting children, but may not offer sufficient comfort for an adult. There is also the problem of housing the bed when it is not in use.
A day bed is for many the most satisfactory solution. When dressed with bolsters during the day, it provides useful seating and can be handsomely draped for decorative impact. Bedding may be contained within drawers beneath the divan or in a separate blanket box or chest.
If your need is to provide for two guests, one of the best solutions is a bed with collapsible legs which slips beneath a second bed when not required.
Lighting in this dual-purpose room needs to be carefully thought through if it is to serve both uses adequately. Incorporating free-standing lights such as table lamps and standard lamps will allow you to make swift minor adjustments to your arrangement. Always ensure that there is some form of lighting which can be switched from the bedside.
A wash basin in a guest room is a boon, giving independence to the guest and relieving pressure on a family bathroom। A nearby radiator could have a temporary rack attached for holding towels and a folding screen might be employed to hide the basin when it's not in use.


A fine artist. A problem solver. Put the two together, and you get a graphic designer. It isn't just about making things look pretty or following the lastest trend. Being a graphic designer means, first and foremost, solving a problem through visual communication. Designers should be thought of as mentors and consultants to clients to help them get their message out to a particular audience. The client knows the story best. A graphic designer's job is to listen, and help them tell it.
Design begins at the concept, development, and thinking process of a project. Working together, an idea formulates. Inspiration can come from anywhere, from a humble gum wrapper to a mighty billboard. Design is a part of our daily lives. And everyone is a part of the process to design the world around us.
I'd love to help you tell your story. Take a look at my portfolio of work and if you like what you see, please contact me.


I get despatched rather a lot of headphones. A lot so, that it’s uncommon that I get actually excited a couple of new pair of headphones. That, nevertheless, occurred after I received a bundle from Focal — a bundle that I knew included the Focal Utopia headphones.
The Focal Utopia headphones are imagined to be one of the best of what Focal can provide in a pair of headphones — and it’s an bold endeavor. Focal is understood for its high-end gear, however it clearly has to significantly impress to warrant the value tag of an eye-watering $4,000.
In fact, given the premium supplies and high-tech design, they might be definitely worth the cash — and we’ve had the enjoyment of placing them to the check over the previous few weeks to search out out for ourselves.
Focal has been constructing high-end audio merchandise for many years now, and it reveals. Externally, the headphones are constructed with lovely metallic silver accents, gentle but robust leather-based, and a premium look all through. Focal even makes use of carbon fiber for a super-strong body — and whereas we might by no means advocate utilizing these as headphones you are taking out and about, a robust construct helps be certain that the headphones final for years of day-to-day use and the unintentional drop every so often. Be aware: we didn’t drop-test the Focal Utopia headphones, and we advocate being extremely cautious if you find yourself getting your palms on them.
Whereas some like a number of coloration, I respect what a glossy black construct can provide. Whereas the headphones do have a number of silver accents within the type of the Focal brand on the ear cup and a silver speaker grill, aside from that, these headphones are black-on-black — and it’s lovely.
All the things else concerning the headphones screams premium too. The cables are thick and professional-grade, and it terminates in a Neutrik 1/4-inch plug. There’s loads of gentle padding within the ear cups and underneath the headscarf, and that padding is roofed with lambskin leather-based.
The design of those headphones extends underneath the hood. The large-ticket function right here is the beryllium drivers, that are mounted barely off-center and deep into the ear cups, in an try to supply a wider soundstage. We’ll get into how they fare a bit of later within the overview, however even with the driving force design the ear cups aren’t overly thick. They’re massive, to make sure, however not unnecessarily so.
Finally, once you’re spending such an enormous sum of cash on a pair of headphones, you need them to sound superb — however an amazing design helps too. The Focal Utopia headphones look costly — and so they’re constructed with clearly premium supplies too.
The gentle padding, lambskin leather-based, and delightful construct efficiently makes for a snug listening expertise — which is nice information contemplating the truth that as soon as you set these headphones on, you gained’t need to take them off. All of the tech underneath the hood does make for a heavy pair of headphones, and these are available in at 490 grams, or a bit of over 17 ounces, and that may be felt — however not as a lot as you’d count on.
Regardless of the heavy weight, we had been capable of hearken to music on these headphones for hours on finish, so don’t let the burden put you off an excessive amount of. Coupled with the soft-feeling leather-based and good quantity of padding, and you’ve got a reasonably comfy match certainly.
On to the primary occasion — the sound high quality. Let’s get the apparent out of the best way: the Focal Utopia headphones sound unbelievable. Coupled with a Feliks Audio Espressivo amplifier and at occasions an Audio Technica vinyl participant, the headphones ship an ultra-wide soundstage, superbly pure frequency response, and a ton of element. Audiophiles, take notice — in the event you’re on the lookout for arguably the best-sounding pair of headphones you’ll find, the Focal Utopia headphones might be it.
Normally once we overview shopper headphones we take a look at bass, midrange, and high-end individually, however there’s virtually no level in doing that right here — these headphones do all of it properly. It’s nonetheless value a shot although — the bass response is punchy and fast. Some headphones react a bit of slower to the low finish, however these headphones don’t actually fall into that lure — which is an efficient factor. Bass response can be very pure. It’s not excessive, as shopper headphones would possibly are likely to get, however it’s nonetheless clear-sounding and detailed.
The phrase “detailed” could develop into a theme right here. The midrange boasts loads of readability, with a natural-sounding heat to the low-mids and a sure air to the high-mids that’s uncommon to search out within the headphone world.
The high-end completes the image. Transient response on the Focal Utopia headphones is unbelievable, whereas the imaging is extraordinarily exact. The headphones have the uncanny means to ship dynamics with ease — quiet, sloppy, laid-back jazz piano sounds simply nearly as good on these headphones as a rock observe that’s been lower to hell and again in recording.
The open-back design helps make for a extra pure really feel too. These headphones are constructed to be loved at house, with out a lot exterior noise, so don’t count on to have the ability to take these out in public.
Ultimately, the Focal Utopia headphones sound effortlessly unbelievable. Frequency response is tuned to close perfection, whereas the soundstage is big and the element is nearly unmatched.
So the Focal Utopia headphones are arguably an ideal pair — however there’s one different breathtaking factor about these headphones, and that’s the value. Are the value it? Effectively, for many, no — however these headphones aren’t constructed for many. For the suitable individual, the Focal Utopia headphones are completely value shopping for. In the event you’re an audiophile wanting arguably the best-sounding headphones on the planet, and are prepared to spend money on a good headphone amp and high-quality audio, then we advocate the Focal Utopia headphones with out hesitation.
There’s no surprises right here — the Focal Utopia headphones are one of many few pairs of headphones to get the Headphone Evaluate Gold Medal. These are additionally the primary pair of headphones to get an ideal rating in sound — and that’s not one thing we do frivolously.
|Frequency response||5Hz – 50kHz||Energetic noise cancellation
|Driver dimension||40mm||Noise attenuation||Unknown|
|Sensitivity||104dB||Earpad materials||Reminiscence Foam|
|Complete harmonic distortion
|Rated enter energy
|Most enter energy
||No||Cable size||3m (9.8ft)|


Top 5 Free Stranger Things SVG Bundle Download – 2023. If you’re a fan of the hit Netflix series Stranger Things, you’re probably already familiar with the iconic imagery associated with the show – from the alphabet wall to the glowing lights of the Upside Down.
But did you know that you can incorporate these elements into your own crafting projects with Stranger Things SVGs?
What are Stranger Things SVGs?
For the uninitiated, SVG stands for Scalable Vector Graphics. Essentially, an SVG file is an image that is made up of mathematical equations, rather than pixels like a JPEG or PNG. This means that SVGs can be resized infinitely without losing resolution or becoming pixelated.
In the context of Stranger Things, SVGs are digital files that feature elements from the show, such as characters, logos, and quotes. These files can be used to create custom merchandise, such as t-shirts, mugs, and phone cases, as well as for home decor projects like wall art and pillows.
Why Use Stranger Things SVGs?
There are several reasons why Stranger Things SVGs have become so popular among crafting enthusiasts:
- Personalization: By using Stranger Things SVGs, you can create truly unique and personalized items that reflect your love for the show.
- Cost-effective: Compared to buying officially licensed merchandise, creating your own using SVGs can be a more affordable option.
- Versatility: SVGs can be used for a variety of crafting projects, from vinyl decals to embroidery designs.
- Nostalgia: For fans of the show, incorporating Stranger Things elements into their crafting projects can be a fun way to revisit their favorite moments from the series.
Where to Find Stranger Things SVGs?
There are many websites that offer Stranger Things SVGs for download, both free and paid. Here are a couple of websites I personally use:
Pro Tip: When searching for SVGs, be sure to use specific keywords related to Stranger Things, such as “Eleven SVG” or “Demogorgon SVG,” to narrow down your results.
Where to get Stranger Things SVG Bundle for Free
There are tons of websites offering Stranger Things SVG bundles for Free. Some are with limitations or with special terms and conditions of use whereas others are completely Free to use without any limitation. As I said above, make sure to check the licensing terms while downloading any such file from a website offering such SVGs for Free.
Here is the list of Free SVG websites I visit frequently:
How to Use Stranger Things SVGs for Crafting?
Once you’ve downloaded your desired Stranger Things SVG, you can use it in a variety of crafting projects. Here are some ideas to Stranger Things SVGs for Clothing and Accessories:
- Create custom t-shirts with your favorite characters or quotes.
- Personalize your backpack or tote bag with a Stranger Things logo or icon.
- Design your own enamel pins or patches featuring elements from the show.
Stranger Things SVGs for Home Decor
- Use an SVG to create a wall decal of the alphabet wall.
- Make a pillow featuring your favorite character or quote.
- Create a custom doormat with a Stranger Things design.
Stranger Things SVGs for Business and Marketing
- Incorporate Stranger Things elements into your company’s branding for a fun and unique twist.
- Use an SVG to create promotional items to give away at events, such as stickers or buttons.
- Create custom packaging for your products featuring Stranger Things designs.
Stranger Things SVG Bundles for Extra Savings
- Many websites offer bundles of multiple Stranger Things SVGs at a discounted price, allowing you to get more designs for less.
- Look for bundles that feature a variety of characters and elements to maximize your options.
Free Stranger Things SVGs You Can Download Today:
- Some websites offer free Stranger Things SVGs for download, such as SVG & Me and Love SVG.
- Be sure to check the license terms of any free SVGs you download to ensure they can be used for commercial purposes. SVGHouse, SVG4K, SVGCrush are among Free SVG download sites where you can download Stranger Things SVGs for free.
How to Customize Your Own Stranger Things SVGs
- Use design software such as Adobe Illustrator or Inkscape to modify existing SVGs or create your own from scratch.
- Experiment with different colors, fonts, and layouts to create a truly unique design.
Creating Stranger Things-Inspired Merchandise for Sale
- If you’re interested in selling your Stranger Things-inspired creations, be sure to research copyright laws and obtain any necessary licenses.
- Consider selling your items on platforms such as Etsy or Redbubble.
Stranger Things SVGs for Parties and Events:
- Use an SVG to create custom invitations for a Stranger Things-themed party.
- Make decorations such as banners and centerpieces featuring Stranger Things elements.
- Create party favors such as keychains or magnets using Stranger Things SVGs.
Top Stranger Things Characters I use to Feature on my SVG files:
Stranger Things SVG Color Schemes and Fonts:
- The show’s color palette features shades of red, yellow, and black, as well as neon accents.
- Fonts used in the show’s logo include Benguiat and ITC Benguiat.
- Consider using similar fonts and colors in your own designs for a cohesive look.
Tips and Tricks for Using Stranger Things SVGs:
- Be sure to size your SVG appropriately for your project before cutting or printing.
- Test your design on scrap material before committing to the final product.
- Consider layering multiple SVGs for a more complex design.
Final Words: My Opinion
Stranger Things SVGs are a fun and versatile way to incorporate elements from the hit Netflix series into your crafting projects. With a wide range of designs and applications, there’s no limit to what you can create. Whether you’re a fan of Eleven, the Demogorgon, or the Upside Down itself, there’s a Stranger Things SVG out there for you. Happy crafting!
Can I use Stranger Things SVGs for commercial purposes?
It depends on the license terms of the specific SVG. Some may allow for commercial use, while others may not. Be sure to read the license terms carefully before using an SVG for commercial purposes.
How do I resize an SVG?
SVGs can be resized using design software such as Adobe Illustrator or Inkscape. Simply select the object and adjust its dimensions as desired.
What file formats do Stranger Things SVGs come in?
Stranger Things SVGs typically come in SVG file format, but may also be available in other formats such as PNG or JPEG.
Can I sell merchandise featuring Stranger Things SVGs?
If you plan to sell merchandise featuring Stranger Things SVGs, it’s important to research copyright laws and obtain any necessary licenses. Some SVGs may be licensed for commercial use, while others may not be.
Where can I download free Stranger Things SVGs?
There are many websites that offer free Stranger Things SVGs for download, such as SVG & Me and Love SVG. Be sure to check the license terms of any free SVGs you download to ensure they can be used for commercial purposes.
How can I use Stranger Things SVGs in my business or marketing?
Incorporating Stranger Things elements into your company’s branding can be a fun and unique way to stand out. Use Stranger Things SVGs to create promotional items such as stickers, buttons, or packaging for your products.
Can I modify existing Stranger Things SVGs?
Yes, you can modify existing Stranger Things SVGs using design software such as Adobe Illustrator or Inkscape. This allows you to customize the design to your liking and create a truly unique product.
What are some popular Stranger Things color schemes and fonts?
The show’s color palette features shades of red, yellow, and black, as well as neon accents. Fonts used in the show’s logo include Benguiat and ITC Benguiat. Consider using similar fonts and colors in your own designs for a cohesive look.
What are some popular Stranger Things characters to feature on SVGs?
Some of the most popular Stranger Things characters to feature on SVGs include Eleven, Mike, Dustin, Lucas, Will, Hopper, Joyce, Steve, Max, and Robin.
Where can I sell my Stranger Things-inspired merchandise?
If you’re interested in selling your Stranger Things-inspired creations, consider selling them on platforms such as Etsy or Redbubble. Be sure to research copyright laws and obtain any necessary licenses before selling your products.
Read More: Top 10 Must-Watch Netflix shows
Visit our contact page for any further help.


The industry as seen by top designers.
FINDING THE BEST DESIGNER FOR YOUR BUSINESS
Some practical suggestions.
by Lynda Musante and Tracia Williams (August, 2003)
One question we heard over and over at the July ACCI show was,
"I've met so many designers here, how do I know which one will
be right for my business?"
There are a few things you can count on. To be successful in this
marketplace for the long-term, you need experienced designers who
have been in this industry for several years and have a knowledge of
product successes and failures. Also, they have worked hard to
create a network of relationships they can call on, such as editors
and publishers, while working to build your business. Experienced
designers insure that your needs are met on time, complete with
projects ready for photography with impeccable instructions.
However, as with so many questions, there's no simple or single
answer. Like other consultants, craft designers vary in specialties
and expertise. Before you search for the right designer, you must
decide what your needs are. That way you'll increase the likelihood
of a successful, long-term business relationship.
We'll say it again: Every designer is different. There is no single
standard of measurement for craft design. Some designers only design
with products that are ready for market, while others will work
closely with your staff to develop a product or product line from
concept to launch. There are designers who only work within a
specific technique category such as scrapbooking, while others have
a wide range of skills and work in many different product
categories. Some simply create projects as needed, and others assist
in marketing and/or sales support.
The larger the opportunity you have, the more you will need to
prepare in order to narrow the field of candidates. Here are some
suggestions for starting the process:
Planning: Outline the tasks you wish the designer to execute.
You should have an idea of the time frame required, as well as the
budget you can apply to the efforts. It'll be most time efficient
for both parties for you to present this information to your
candidate prior to any meeting. Then the designer has sufficient
time to assess your project needs and gather examples of past work
for your review. Also, request background information and samples of
Background: Ask the designer about her specialties and
experiences working on a project similar to yours. An experienced
designer will have a portfolio of published work, a brochure with
capabilities outlined, business cards, and business references.
Skill/Knowledge Levels: If you are concerned about the
designer's skill level or experience, ask for preliminary sketches
or low resolution jpegs of a project in progress. Also, ask for
samples of project instructions.
Relationship: Know the type of relationship you want. Will
the designer become an employee? Remain a freelancer to potentially
work with other vendors? Be under contract and not work with other
vendors? Do you want/need exclusivity?
Finances: Know what you're willing to pay and how you wish to
be billed. Openly discuss payment. There are many options, and the
designer may want to know how she would be paid -- hourly, per
project, royalty, or a monthly retainer fee. In most instances, the
least expensive designer is not the best candidate. Experienced
designers may cost more, but they will have a history in the
industry and will be able to apply that knowledge to your business.
Additional Expenses: Who will cover the cost of additional
supplies and shipping expenses? How would you prefer these expenses
be submitted? Will they need to be approved in advance?
Once you believe you've found the right candidate, consider these
Project Needs: Be clear about your goals for the project. Be
precise about WHICH products you want to feature and HOW you want
them featured. For example, if you have a definitive marketing plan
for a product and do not want the product showcased any other way,
you must let the designer know.
Some designers specialize in taking a new product and using it a
completely different way; this may or may not be what you are
looking for. For example, "I do not want our new glass paint
used on any surface other than glass, as we do not want our consumer
On the other hand, experimentation might be exactly what you DO
want: "I want you to take this glass paint that we have
manufactured for several years and see if you can come up with new
uses for it; I am specifically interested to see if it could fit
into paper crafting."
Once they are developed, how will you use the designs? Designs for
different uses require forethought and planning. A knowledgeable
designer will know how best to create a project to suit the specific
business needs, such as:
1. Story boards for use in sales calls. These designs should
showcase the product's versatility and how the product will
integrate with the other products in the buyer's category.
2. Project sheets. Will the design combine an existing
product in your line with a new product release? Or highlight a line
3. Packaging models: Designs need to be eye-catching,
colorful, beginner-level projects showcasing the products
Format: Be sure to provide the designer with the correct
templates, word counts, or guidelines required for any instructional
materials they will create for your business.
Deadlines: Set deadlines for projects; this ensures that
projects will not get pushed aside and stagnate.
As in most business scenarios, clear and constant communication can
mean the success in a design relationship, resulting in a win for
the business and a win for the designer. Great design will inspire
consumers to try your product vs. another.
A Final Note.
The Society of Craft Designers is the only association for
craft designers. Each year SCD sponsors an educational seminar. The
2003 event takes place in St. Louis October 8 - 11. This is a venue
for manufacturers, publishers, editors and designers to network and
conduct business. Visit www.craftdesigners.org/events.htm
for more information.
Note: Any comments or questions? Any suggestions for topics
for future columns? Email Lynda Musante, Nifty Development
Corporation and email@example.com
and Tracia Williams, Tracia & Company, at firstname.lastname@example.org.
To read earlier columns, see menu at the top right of this page.


In August 2007, Denmark’s renowned Louisiana Museum of Modern Art presented ‘Richard Avedon: Photographs 1946-2004’, the first major retrospective devoted to Avedon’s work since his death in 2004. To accompany the exhibition this beautifully produced catalogue was published. Designed by the renowned Danish graphic designer Michael Jensen, and featuring deluxe tritone printing and varnish on premium paper, the book includes 125 reproductions of Avedon’s greatest work from across the entire range of his oeuvre – including fashion photographs, reportage and portraits. It also contains texts by Jeffrey Fraenkel, Judith Thurman, Geoff Dyer, Christoph Ribbat, Rune Gade and curator Helle Crenzien.
Published: Denmark, Louisiana Museum, 2007


Richmond Doors bespoke wooden front doors enhance the original character of your home, and bring significant benefits of outstanding durability, security and kerb-appeal.
Every home deserves a Richmond Door.
Richmond Doors are made from FSC-certified Accoya timber.
Acccoya is a process that transforms timber’s chemical structure, rendering it incredibly tough, stable and moisture-resistant.
A Secure Home
We only use the highest quality mortice and latches from well-known brands like Banham and ERA.
Bolts, bars, mortice locks and spy holes can also be built into your door for added security.
Our glaziers can make any kind of panel, from toughened glass and etched, through to leaded stained glass windows.
We offer a wide range of styles and finishes for door knockers, knobs, numbers and letterboxes or we can restore your antique knocker to pride of place on your new door.
A Richmond Door is hand-painted using the very best water-based primers and paints for the ultimate finish and weather resistance.
The Extra Mile
Richmond Doors prides itself on going the extra mile and we always leave your doorway in pristine condition at the end of a project.
We would be delighted to give you a free consultation and survey.
Or call us on 0208 226 6887.


4 METHODS FOR SATELLITE SIGNAL DISTRIBUTION IN CABLE NETWORKS
The matrix switching system
Pros: Standard DSTV decoders can be used, no special configuration is required.
Cons: Very labour intensive, originally designed for smaller systems. To avoid the many problems typical in the L-Band spectrum, the systems layout for larger systems will be very costly and complex.
This is due to the many active and passive components required in the system and the resulting mismatching and noise. In these high frequencies the transitional losses on all connections increase with time, making such systems unreliable and troublesome. Expansions of such systems (to include additional satellites or new devices such as PVR's) are very expensive and complicated.
One wire IF systems
Pros: Standard DSTV decoders can be used, single cable design and components are more cost effective than matrix system.
Cons: Very difficult to balance signal levels, high losses mean extra amps introducing noise. All amplifiers must include a slope adjustment. In these high frequencies the transitional losses on all connections increase with time. Such systems require a high amount of maintenance.
Digital Conversion Systems
Pros: Ideal for medium to larger systems. As all signals are within the cable spectrum (47 to 862 MHz) signal levels can be maintained without problem. Depending on the component quality (domestic, commercial, professional), the systems are stable and reliable.
These system are software driven (none volatile memory) highly flexible and can be reprogrammed to changing requirements and additional services.
Cons: Require re-converters on the subscriber side and special LO settings. Depending on the decoder software, opposite polarities on the transponders are not necessarily, a problem. As full transponders are converted (minus roll off), large frequency chunks are required out of the available spectrum.
This could be improved if the decoders use self-seeking software. Additional services require adding a converter to the head end for each new transponder.
64 and 128 QAM Transmodulation
Pros: This is the most economic way of transporting large numbers of digital services over cable TV networks.
The transmodulation technique converts the QPSK satellite signal to an 8MHz QAM modulated signal. The software driven, modular Head End System has a re-programmable NIT table and transponder split facility (enables the digital information of one heavily modulated transponder to be split over 2 8MHz channels).
There are no problems in adding additional services from various satellites to the system.
Cons: Requires QAM decoders. Additional services require adding a converter to the head end for each new transponder.
We provide assistance in systems design and on site commissioning, as well as full support of all products sold. For information on our product range call the nearest branch.


Discover how to choose plants perfectly suited for Houston's unique climate, with Lawn John's expert tips on drought resistance, native species, and seasonal color.
Navigating the challenges and opportunities of landscaping in the Houston area, including Sugar Land, requires a nuanced understanding of the local climate and ecology. The region's distinctive weather patterns, characterized by hot summers, mild winters, and periodic droughts, demand a strategic approach to plant selection. At Lawn John, we specialize in curating landscapes that are not only beautiful but also resilient and sustainable, tailored to thrive in Houston's unique environmental conditions.
Selecting the right plants for Houston's climate goes beyond aesthetic preferences—it's about creating landscapes that are in harmony with the local ecosystem. This approach ensures that gardens are not only easier to maintain but also contribute positively to the environment. By focusing on drought-resistant landscaping, incorporating native plants, and planning for seasonal color, homeowners can enjoy vibrant gardens that enhance their outdoor living spaces year-round.
In the heart of Sugar Land, Texas, where the sun blazes and rainfall can be sporadic, creating a lush, vibrant landscape poses unique challenges. Lawn John, a leader in providing premier lawn care services, recognizes the necessity of adopting drought-resistant landscaping practices to maintain beautiful gardens that thrive in this demanding climate. Embracing xeriscaping principles and selecting the right plants are not just about conserving water; they're about fostering a sustainable relationship with the local environment, ensuring that your garden is not only resilient but also a haven for local biodiversity.
Xeriscaping, a landscaping philosophy designed to minimize water use, is particularly relevant in regions like Sugar Land. The key to successful xeriscaping lies in understanding the soil composition, improving it if necessary to enhance water retention and drainage, and choosing plants that are naturally adapted to dry conditions. Incorporating mulch into garden beds further reduces evaporation, retains soil moisture, and suppresses weed growth, contributing to the overall efficiency of water use in the garden.
Selecting plants for a drought-resistant landscape involves focusing on native species and those adapted to arid environments. Succulents like Agave and Yucca, perennials such as Russian Sage and Lavender, and ornamental grasses, including Blue Grama Grass and Buffalo Grass, are all excellent choices for Sugar Land gardens. These plants not only survive but thrive in hot, dry conditions, requiring minimal supplemental watering once established. Integrating a variety of these plants can create a visually appealing landscape that is both vibrant and water-efficient.
A unique tip from Lawn John for enhancing your drought-resistant landscape is to implement a drip irrigation system. This system delivers water directly to the base of each plant, reducing waste and ensuring that water goes exactly where it's needed. Coupled with a smart irrigation controller that adjusts watering based on weather conditions, this setup can significantly reduce water usage while keeping your garden healthy and hydrated.
As we consider the future of landscaping in Sugar Land, it's clear that drought-resistant practices are not just a trend but a necessary evolution in our approach to gardening. By adopting xeriscaping principles and carefully selecting appropriate plants, homeowners can create sustainable, water-efficient landscapes that stand up to the challenges of the local climate. Lawn John is committed to leading this charge, offering expertise and services that align with these environmentally conscious practices. Our dedication to sustainability, combined with our deep knowledge of local conditions, makes us the ideal partner for creating beautiful, resilient landscapes in Sugar Land.
In the thriving ecosystems of Sugar Land, Texas, native plants offer an array of benefits that extend far beyond their natural beauty. At Lawn John, we understand the significant advantages that native vegetation brings to landscaping projects, from reducing maintenance efforts and conserving water to supporting local wildlife. Leveraging the innate resilience and ecological compatibility of these plants, we can create landscapes that are not only aesthetically pleasing but also environmentally sustainable and beneficial for the local ecosystem.
The use of native plants in landscaping is grounded in their adaptability to the local climate and soil conditions. These plants have evolved to thrive in Sugar Land's specific environment, making them inherently more resilient to the area's weather patterns, pests, and diseases. This natural resilience translates into lower maintenance requirements for homeowners, as native plants typically require less supplemental watering, fertilizing, and pest control than their non-native counterparts. By incorporating these plants into landscaping designs, we can significantly reduce the need for chemical interventions, promoting a healthier and more sustainable garden ecosystem.
In regions like Sugar Land, where the climate can oscillate between periods of intense heat and sporadic rainfall, water conservation is a critical aspect of sustainable landscaping. Native plants, accustomed to the local precipitation patterns, are particularly adept at managing water usage efficiently. Their deep root systems enhance soil structure, improving water infiltration and retention, and reducing runoff. This not only minimizes the landscape's irrigation needs but also contributes to the conservation of valuable water resources, aligning with broader environmental conservation efforts.
One of the most compelling benefits of using native plants in landscaping is their role in supporting local wildlife. These plants provide essential habitats and food sources for a variety of local animals, including birds, bees, butterflies, and other beneficial insects. By creating a biodiverse environment that mimics natural ecosystems, native plant gardens can become vibrant hubs of wildlife activity. This biodiversity not only enhances the ecological value of the landscape but also contributes to the overall health and balance of the local ecosystem.
A valuable tip for incorporating native plants into your Sugar Land landscape is to plan your garden in layers. Start with a foundation of native grasses and groundcovers, add shrubs and perennials for mid-level interest, and finish with a canopy of native trees. This layered approach not only creates a visually appealing landscape but also mimics natural ecosystems, providing diverse habitats and resources for local wildlife.
In conclusion, the advantages of using native plants in landscaping are manifold. From reducing maintenance and conserving water to supporting local wildlife, native plants offer a sustainable and ecologically responsible approach to beautifying outdoor spaces. At Lawn John, we're dedicated to promoting the use of native Sugar Land plants in our landscaping projects, helping our clients achieve beautiful, resilient, and environmentally friendly gardens. Our commitment to leveraging the benefits of native vegetation reflects our broader mission to enhance the beauty and sustainability of Sugar Land's landscapes, one garden at a time.
With passion at our core and expertise in every tool, we turn your landscaping visions into vibrant realities. Step into a renewed outdoor space where dreams take root and flourish.
At Lawn John, we believe every green space tells a story. With a blend of artistry and expertise, we craft landscapes that not only beautify but resonate with personal touch. Choose Lawn John and let us write a beautiful chapter for your outdoor haven.Free Estimate


The thermistor will be in an inactive state for a long time; when the ambient temperature and current are in the c zone, the heat dissipation power of the thermistor is close to the heating power, so it may or may not operate. When the thermistor is at the same ambient temperature, the operating time decreases sharply as the current increases; the thermistor has a shorter operating time and a smaller maintenance current and operating current when the ambient temperature is relatively high.
Each thermistor has parameters such as "withstand voltage", "withstand current", "maintaining current" and "action time". We need to choose according to the requirements of the specific circuit and control the parameters of the product. The specific methods are as follows:
1. First determine the maximum ambient temperature of the protected circuit during normal operation, the working current in the circuit, the maximum voltage that the thermistor needs to bear after the operation, and the required operating time and other parameters;
2. According to the characteristics of the circuit or product to be protected, select the thermistor of different shapes such as "chip type", "radial lead type", "axial lead type" or "surface mount type";
3. According to the maximum ambient temperature and the working current in the circuit, select the product specification whose "maintenance current" is greater than the working current;
4. According to the maximum working voltage, select the product series whose "withstand voltage" level is greater than or equal to the maximum working voltage;
5. Confirm that the operating time of the thermistor of this specification is less than the time required by the protection circuit;
6. According to the data provided in the specification, confirm that the size of the thermistor of this specification meets the requirements.


Scientists from the Fraunhofer Institute for Solar Energy Systems ISE have developed a technical concept and design for a hydrogen generation plant optimized for use at sea. The “OffsH2ore” project aims to define a technically and economically optimized design for an integrated offshore hydrogen production plant using proton exchange membrane (PEM) electrolysis, including the transport of the compressed hydrogen gas to land.
The power supply for the electrolysis comes from an offshore wind farm directly connected to a 500 MW electrolysis platform. The platform can produce up to 50,000 tons of green hydrogen per year. Fresh water for the PEM electrolyser is obtained by desalinating seawater using residual heat from electrolysis.
The produced hydrogen is purified and dried, compressed to 500 bar, and transferred to a transport vessel that can carry up to 400 tons of hydrogen from the platform to the mainland. This concept is independent of the hydrogen transport pipeline and offers flexibility in the choice of location.


Furniture can make up a large portion of your home style. There are a lot more furniture buyers out there than there are smart furniture buyers, though! This article gives you expert advice on the topic.
If you are seeking out old furniture, ensure you examine its underside so that you ensure stability. Furniture looks good on top, but not necessarily underneath. Older furniture can be plagued with things such as rust or even dry rot.
When you're thinking of buying furniture for where you live, you need to think carefully about the colors you're working with. Keep in mind that really bold colors are tough to match. Neutral colors will go with anything; use patterns and bright colors on the accessories instead.
An option that works great for families that eat at dinner tables is buying a type of tile top table. These tables are simple to clean and they are able to be disinfected. There are a lot of options, such as chairs and bench seating, which make them a good idea for busy families.
You should find pieces that offer multiple uses for a home office. For instance, you can use an amoire for storing many different things. When the printer is not in use, the armoire can be closed, keeping things neat.
When purchasing a sofa, make sure that you inspect the frame. You want thicker wood, at least an inch or so. You will have a squeaky couch if the board is thinner. Sit on and more around on any sofa you are considering purchasing.
It is a good idea to choose furnishings that are neutral in color. This will give you a great deal of flexibility in accessories and other items of decor. You can have more choices when you use neutral furniture and they tend to match decor better. Lots of neutral options are available to work with any home plan or decorating style.
The best color choices for living room furniture include neutral colors like tan, ecru, grey or black. When you select neutrals, you can change up the look of everything else, such as picking brightly colored throw pillows, paints and accessories. You can also change things for just a little bit of money.
When buying a sofa that has a pattern you need to ensure that the fabric is aligned correctly. If an item of upholstered furniture is cheap, you may find the pattern askew at the seams. Only choose a piece where the pattern lines up. Don't buy it if the tailoring is poor.
Make sure you plan a specific budget before you go furniture shopping. There are all sorts of prices for similar pieces of furniture. You might end up bankrupt if you aren't prepared. Keeping a figure in your head is a great way to make sure you don't overspend.
Furnishing a house can be a big task, especially if you are not well informed about what to look for and what to avoid. It is important to be armed with the right information before making any solid decisions. Use this resource to help guide you the next time you are shopping for furniture.


Introducing a stunning and unique line of our resin and Dried Flower Tray, the perfect addition to any home decor collection. Handcrafted with care, this beautiful tray is made using high-quality epoxy resin and carefully picked, dried and pressed flowers arranged to create a one-of-a-kind design. The vibrant colors of the flowers are perfectly preserved in the clear, glass-like surface of the epoxy, creating a mesmerizing visual effect.
Each tray is unique and varies slightly in design, making it a perfect and thoughtful gift for someone special or as a treat for yourself. It is also ideal for a variety of uses, including as a serving tray for small treats or as a stylish centerpiece on a coffee table or dresser.
The Epoxy Dried Flower Tray is not only a beautiful and functional addition to your home but also an eco-friendly option. The dried flowers used in the design are sourced sustainably and are repurposed to create a stunning work of art.
The tray is easy to care for and clean, simply wipe it down with a damp cloth to keep it looking as good as new. This gorgeous piece is available in size small (7”x11.5”) or large (8”x14”) to suit your needs, so don’t miss out on this opportunity to add a touch of natural beauty to your home decor. Order yours today and enjoy the beauty of nature in your home.