text: <s>[INST] Frequent Motor Starting I have a case conveyor application that requires frequent starting/stopping of a 1/2 HP squirrel cage motor at 10 times per minute. (3 seconds on - 3 seconds off). I am concerned that if I use a NEMA starter for this application that it will beat itself to death within a year or so. Would a SMC soft starter be able to handle this frequent start/stop application? [/INST] I have used a freq drive for similar applications. I would consider using a fan cooled inverter duty motor. Have an application where we are starting and stopping a 2hp motor 30 to 40 times a minute, been running 6 years. \\n </s>