answer: Several characters in Portland native Matt Groening 's television show The Simpsons have names based on the alphabetically named streets in the Northwest District: Ned Flanders , the bully Kearney , Reverend Lovejoy , Mayor Quimby , Milhouse Van Houten (actually in North Portland), and possibly C. Montgomery Burns[ide ] (also named for the large neon Montgomery Park , formerly Montgomery Ward , sign).