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Mar 12

Unbiased Learning to Rank with Unbiased Propensity Estimation

Learning to rank with biased click data is a well-known challenge. A variety of methods has been explored to debias click data for learning to rank such as click models, result interleaving and, more recently, the unbiased learning-to-rank framework based on inverse propensity weighting. Despite their differences, most existing studies separate the estimation of click bias (namely the propensity model) from the learning of ranking algorithms. To estimate click propensities, they either conduct online result randomization, which can negatively affect the user experience, or offline parameter estimation, which has special requirements for click data and is optimized for objectives (e.g. click likelihood) that are not directly related to the ranking performance of the system. In this work, we address those problems by unifying the learning of propensity models and ranking models. We find that the problem of estimating a propensity model from click data is a dual problem of unbiased learning to rank. Based on this observation, we propose a Dual Learning Algorithm (DLA) that jointly learns an unbiased ranker and an unbiased propensity model. DLA is an automatic unbiased learning-to-rank framework as it directly learns unbiased ranking models from biased click data without any preprocessing. It can adapt to the change of bias distributions and is applicable to online learning. Our empirical experiments with synthetic and real-world data show that the models trained with DLA significantly outperformed the unbiased learning-to-rank algorithms based on result randomization and the models trained with relevance signals extracted by click models.

A Large Scale Search Dataset for Unbiased Learning to Rank

The unbiased learning to rank (ULTR) problem has been greatly advanced by recent deep learning techniques and well-designed debias algorithms. However, promising results on the existing benchmark datasets may not be extended to the practical scenario due to the following disadvantages observed from those popular benchmark datasets: (1) outdated semantic feature extraction where state-of-the-art large scale pre-trained language models like BERT cannot be exploited due to the missing of the original text;(2) incomplete display features for in-depth study of ULTR, e.g., missing the displayed abstract of documents for analyzing the click necessary bias; (3) lacking real-world user feedback, leading to the prevalence of synthetic datasets in the empirical study. To overcome the above disadvantages, we introduce the Baidu-ULTR dataset. It involves randomly sampled 1.2 billion searching sessions and 7,008 expert annotated queries, which is orders of magnitude larger than the existing ones. Baidu-ULTR provides:(1) the original semantic feature and a pre-trained language model for easy usage; (2) sufficient display information such as position, displayed height, and displayed abstract, enabling the comprehensive study of different biases with advanced techniques such as causal discovery and meta-learning; and (3) rich user feedback on search result pages (SERPs) like dwelling time, allowing for user engagement optimization and promoting the exploration of multi-task learning in ULTR. In this paper, we present the design principle of Baidu-ULTR and the performance of benchmark ULTR algorithms on this new data resource, favoring the exploration of ranking for long-tail queries and pre-training tasks for ranking. The Baidu-ULTR dataset and corresponding baseline implementation are available at https://github.com/ChuXiaokai/baidu_ultr_dataset.

Pre-trained Language Model based Ranking in Baidu Search

As the heart of a search engine, the ranking system plays a crucial role in satisfying users' information demands. More recently, neural rankers fine-tuned from pre-trained language models (PLMs) establish state-of-the-art ranking effectiveness. However, it is nontrivial to directly apply these PLM-based rankers to the large-scale web search system due to the following challenging issues:(1) the prohibitively expensive computations of massive neural PLMs, especially for long texts in the web-document, prohibit their deployments in an online ranking system that demands extremely low latency;(2) the discrepancy between existing ranking-agnostic pre-training objectives and the ad-hoc retrieval scenarios that demand comprehensive relevance modeling is another main barrier for improving the online ranking system;(3) a real-world search engine typically involves a committee of ranking components, and thus the compatibility of the individually fine-tuned ranking model is critical for a cooperative ranking system. In this work, we contribute a series of successfully applied techniques in tackling these exposed issues when deploying the state-of-the-art Chinese pre-trained language model, i.e., ERNIE, in the online search engine system. We first articulate a novel practice to cost-efficiently summarize the web document and contextualize the resultant summary content with the query using a cheap yet powerful Pyramid-ERNIE architecture. Then we endow an innovative paradigm to finely exploit the large-scale noisy and biased post-click behavioral data for relevance-oriented pre-training. We also propose a human-anchored fine-tuning strategy tailored for the online ranking system, aiming to stabilize the ranking signals across various online components. Extensive offline and online experimental results show that the proposed techniques significantly boost the search engine's performance.