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Mar 11

Contrastive Learning for Cold Start Recommendation with Adaptive Feature Fusion

This paper proposes a cold start recommendation model that integrates contrastive learning, aiming to solve the problem of performance degradation of recommendation systems in cold start scenarios due to the scarcity of user and item interaction data. The model dynamically adjusts the weights of key features through an adaptive feature selection module and effectively integrates user attributes, item meta-information, and contextual features by combining a multimodal feature fusion mechanism, thereby improving recommendation performance. In addition, the model introduces a contrastive learning mechanism to enhance the robustness and generalization ability of feature representation by constructing positive and negative sample pairs. Experiments are conducted on the MovieLens-1M dataset. The results show that the proposed model significantly outperforms mainstream recommendation methods such as Matrix Factorization, LightGBM, DeepFM, and AutoRec in terms of HR, NDCG, MRR, and Recall, especially in cold start scenarios. Ablation experiments further verify the key role of each module in improving model performance, and the learning rate sensitivity analysis shows that a moderate learning rate is crucial to the optimization effect of the model. This study not only provides a new solution to the cold start problem but also provides an important reference for the application of contrastive learning in recommendation systems. In the future, this model is expected to play a role in a wider range of scenarios, such as real-time recommendation and cross-domain recommendation.

Leveraging Large Language Models for Enhanced Product Descriptions in eCommerce

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the 'cold start' problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics, including NDCG, customer click-through rates, and human assessments, to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.

GenUP: Generative User Profilers as In-Context Learners for Next POI Recommender Systems

Traditional POI recommendation systems often lack transparency, interpretability, and scrutability due to their reliance on dense vector-based user embeddings. Furthermore, the cold-start problem -- where systems have insufficient data for new users -- limits their ability to generate accurate recommendations. Existing methods often address this by leveraging similar trajectories from other users, but this approach can be computationally expensive and increases the context length for LLM-based methods, making them difficult to scale. To address these limitations, we propose a method that generates natural language (NL) user profiles from large-scale, location-based social network (LBSN) check-ins, utilizing robust personality assessments and behavioral theories. These NL profiles capture user preferences, routines, and behaviors, improving POI prediction accuracy while offering enhanced transparency. By incorporating NL profiles as system prompts to LLMs, our approach reduces reliance on extensive historical data, while remaining flexible, easily updated, and computationally efficient. Our method is not only competitive with other LLM-based and complex agentic frameworks but is also more scalable for real-world scenarios and on-device POI recommendations. Results demonstrate that our approach consistently outperforms baseline methods, offering a more interpretable and resource-efficient solution for POI recommendation systems. Our source code is available at: https://github.com/w11wo/GenUP.

Balancing the Budget: Understanding Trade-offs Between Supervised and Preference-Based Finetuning

Post-training of Large Language Models often involves a pipeline of Supervised Finetuning (SFT) followed by Preference Finetuning (PFT) using methods like Direct Preference Optimization. Both stages require annotated data that are very different in structure and costs. We study how to optimally allocate a fixed training data budget between the two stages, through extensive experiments spanning four diverse tasks, multiple model sizes and various data annotation costs. Our findings reveal that just SFT on the base model dominates performance in low-data regimes (<1,000 annotated examples). With larger data-budgets, we observe that a combination of SFT and PFT, often with increasing portions allocated towards preference data yields optimal performance. However, completely eliminating SFT and running PFT directly on the base model yields suboptimal performance, described as the cold start problem on tasks like mathematics. We observe that this is due to the distribution shift arising from using DPO directly on the base model to elicit step-by-step reasoning. This limitation can be effectively addressed by allocating even a small portion (<10%) of the budget to SFT first, resulting in performance improvements of 15-20% on analytical benchmarks like GSM8k. These results provide actionable insights for researchers and practitioners optimizing model development under budget constraints, where high-quality data curation often represents a significant portion of the total costs of model development.

Serverless Cold Starts and Where to Find Them

This paper releases and analyzes a month-long trace of 85 billion user requests and 11.9 million cold starts from Huawei's serverless cloud platform. Our analysis spans workloads from five data centers. We focus on cold starts and provide a comprehensive examination of the underlying factors influencing the number and duration of cold starts. These factors include trigger types, request synchronicity, runtime languages, and function resource allocations. We investigate components of cold starts, including pod allocation time, code and dependency deployment time, and scheduling delays, and examine their relationships with runtime languages, trigger types, and resource allocation. We introduce pod utility ratio to measure the pod's useful lifetime relative to its cold start time, giving a more complete picture of cold starts, and see that some pods with long cold start times have longer useful lifetimes. Our findings reveal the complexity and multifaceted origins of the number, duration, and characteristics of cold starts, driven by differences in trigger types, runtime languages, and function resource allocations. For example, cold starts in Region 1 take up to 7 seconds, dominated by dependency deployment time and scheduling. In Region 2, cold starts take up to 3 seconds and are dominated by pod allocation time. Based on this, we identify opportunities to reduce the number and duration of cold starts using strategies for multi-region scheduling. Finally, we suggest directions for future research to address these challenges and enhance the performance of serverless cloud platforms. Our datasets and code are available here https://github.com/sir-lab/data-release