Daily Papers

As large language models (LLMs) become increasingly integrated into daily applications, it is essential to ensure they operate fairly across diverse user demographics. In this work, we show that LLMs suffer from personalization bias, where their performance is impacted when they are personalized to a user's identity. We quantify personalization bias by evaluating the performance of LLMs along two axes - safety and utility. We measure safety by examining how benign LLM responses are to unsafe prompts with and without personalization. We measure utility by evaluating the LLM's performance on various tasks, including general knowledge, mathematical abilities, programming, and reasoning skills. We find that various LLMs, ranging from open-source models like Llama (Touvron et al., 2023) and Mistral (Jiang et al., 2023) to API-based ones like GPT-3.5 and GPT-4o (Ouyang et al., 2022), exhibit significant variance in performance in terms of safety-utility trade-offs depending on the user's identity. Finally, we discuss several strategies to mitigate personalization bias using preference tuning and prompt-based defenses.

The rise of generative artificial intelligence, particularly Large Language Models (LLMs), has intensified the imperative to scrutinize fairness alongside accuracy. Recent studies have begun to investigate fairness evaluations for LLMs within domains such as recommendations. Given that personalization is an intrinsic aspect of recommendation systems, its incorporation into fairness assessments is paramount. Yet, the degree to which current fairness evaluation frameworks account for personalization remains unclear. Our comprehensive literature review aims to fill this gap by examining how existing frameworks handle fairness evaluations of LLMs, with a focus on the integration of personalization factors. Despite an exhaustive collection and analysis of relevant works, we discovered that most evaluations overlook personalization, a critical facet of recommendation systems, thereby inadvertently perpetuating unfair practices. Our findings shed light on this oversight and underscore the urgent need for more nuanced fairness evaluations that acknowledge personalization. Such improvements are vital for fostering equitable development within the AI community.

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

As LLMs become capable of complex tasks, there is growing potential for personalized interactions tailored to the subtle and idiosyncratic preferences of the user. We present a public benchmark, PersonalLLM, focusing on adapting LLMs to provide maximal benefits for a particular user. Departing from existing alignment benchmarks that implicitly assume uniform preferences, we curate open-ended prompts paired with many high-quality answers over which users would be expected to display heterogeneous latent preferences. Instead of persona-prompting LLMs based on high-level attributes (e.g., user's race or response length), which yields homogeneous preferences relative to humans, we develop a method that can simulate a large user base with diverse preferences from a set of pre-trained reward models. Our dataset and generated personalities offer an innovative testbed for developing personalization algorithms that grapple with continual data sparsity--few relevant feedback from the particular user--by leveraging historical data from other (similar) users. We explore basic in-context learning and meta-learning baselines to illustrate the utility of PersonalLLM and highlight the need for future methodological development. Our dataset is available at https://huggingface.co/datasets/namkoong-lab/PersonalLLM

Content creators often aim to create personalized images using personal subjects that go beyond the capabilities of conventional text-to-image models. Additionally, they may want the resulting image to encompass a specific location, style, ambiance, and more. Existing personalization methods may compromise personalization ability or the alignment to complex textual prompts. This trade-off can impede the fulfillment of user prompts and subject fidelity. We propose a new approach focusing on personalization methods for a single prompt to address this issue. We term our approach prompt-aligned personalization. While this may seem restrictive, our method excels in improving text alignment, enabling the creation of images with complex and intricate prompts, which may pose a challenge for current techniques. In particular, our method keeps the personalized model aligned with a target prompt using an additional score distillation sampling term. We demonstrate the versatility of our method in multi- and single-shot settings and further show that it can compose multiple subjects or use inspiration from reference images, such as artworks. We compare our approach quantitatively and qualitatively with existing baselines and state-of-the-art techniques.

Implicit Personalization (IP) is a phenomenon of language models inferring a user's background from the implicit cues in the input prompts and tailoring the response based on this inference. While previous work has touched upon various instances of this problem, there lacks a unified framework to study this behavior. This work systematically studies IP through a rigorous mathematical formulation, a multi-perspective moral reasoning framework, and a set of case studies. Our theoretical foundation for IP relies on a structural causal model and introduces a novel method, indirect intervention, to estimate the causal effect of a mediator variable that cannot be directly intervened upon. Beyond the technical approach, we also introduce a set of moral reasoning principles based on three schools of moral philosophy to study when IP may or may not be ethically appropriate. Equipped with both mathematical and ethical insights, we present three diverse case studies illustrating the varied nature of the IP problem and offer recommendations for future research. Our code and data are at https://github.com/jiarui-liu/IP.

Names are deeply tied to human identity. They can serve as markers of individuality, cultural heritage, and personal history. However, using names as a core indicator of identity can lead to over-simplification of complex identities. When interacting with LLMs, user names are an important point of information for personalisation. Names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. We study biases associated with names by measuring cultural presumptions in the responses generated by LLMs when presented with common suggestion-seeking queries, which might involve making assumptions about the user. Our analyses demonstrate strong assumptions about cultural identity associated with names present in LLM generations across multiple cultures. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

The integration of vision-language models into robotic systems constitutes a significant advancement in enabling machines to interact with their surroundings in a more intuitive manner. While VLMs offer rich multimodal reasoning, existing approaches lack user-specific adaptability, often relying on generic interaction paradigms that fail to account for individual behavioral, contextual, or socio-emotional nuances. When customization is attempted, ethical concerns arise from unmitigated biases in user data, risking exclusion or unfair treatment. To address these dual challenges, we propose User-VLM 360{\deg}, a holistic framework integrating multimodal user modeling with bias-aware optimization. Our approach features: (1) user-aware tuning that adapts interactions in real time using visual-linguistic signals; (2) bias mitigation via preference optimization; and (3) curated 360{\deg} socio-emotive interaction datasets annotated with demographic, emotion, and relational metadata. Evaluations across eight benchmarks demonstrate state-of-the-art results: +35.3% F1 in personalized VQA, +47.5% F1 in facial features understanding, 15% bias reduction, and 30X speedup over baselines. Ablation studies confirm component efficacy, and deployment on the Pepper robot validates real-time adaptability across diverse users. We open-source parameter-efficient 3B/10B models and an ethical verification framework for responsible adaptation.

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Different users find different images generated for the same prompt desirable. This gives rise to personalized image generation which involves creating images aligned with an individual's visual preference. Current generative models are, however, unpersonalized, as they are tuned to produce outputs that appeal to a broad audience. Using them to generate images aligned with individual users relies on iterative manual prompt engineering by the user which is inefficient and undesirable. We propose to personalize the image generation process by first capturing the generic preferences of the user in a one-time process by inviting them to comment on a small selection of images, explaining why they like or dislike each. Based on these comments, we infer a user's structured liked and disliked visual attributes, i.e., their visual preference, using a large language model. These attributes are used to guide a text-to-image model toward producing images that are tuned towards the individual user's visual preference. Through a series of user studies and large language model guided evaluations, we demonstrate that the proposed method results in generations that are well aligned with individual users' visual preferences.

This paper introduces Personalized Path Recourse, a novel method that generates recourse paths for an agent. The objective is to achieve desired goals (e.g., better outcomes compared to the agent's original paths of action), while ensuring a high similarity to the agent's original paths and being personalized to the agent. Personalization refers to the extent to which the new path is tailored to the agent's observed behavior patterns from their policy function. We train a personalized recourse agent to generate such personalized paths, which are obtained using reward functions that consider the goal, similarity, and personalization. The proposed method is applicable to both reinforcement learning and supervised learning settings for correcting or improving sequences of actions or sequences of data to achieve a pre-determined goal. The method is evaluated in various settings and demonstrates promising results.

Personalized content filtering, such as recommender systems, has become a critical infrastructure to alleviate information overload. However, these systems merely filter existing content and are constrained by its limited diversity, making it difficult to meet users' varied content needs. To address this limitation, personalized content generation has emerged as a promising direction with broad applications. Nevertheless, most existing research focuses on personalized text generation, with relatively little attention given to personalized image generation. The limited work in personalized image generation faces challenges in accurately capturing users' visual preferences and needs from noisy user-interacted images and complex multimodal instructions. Worse still, there is a lack of supervised data for training personalized image generation models. To overcome the challenges, we propose a Personalized Image Generation Framework named Pigeon, which adopts exceptional large multimodal models with three dedicated modules to capture users' visual preferences and needs from noisy user history and multimodal instructions. To alleviate the data scarcity, we introduce a two-stage preference alignment scheme, comprising masked preference reconstruction and pairwise preference alignment, to align Pigeon with the personalized image generation task. We apply Pigeon to personalized sticker and movie poster generation, where extensive quantitative results and human evaluation highlight its superiority over various generative baselines.

Recommender systems learn from historical user-item interactions to identify preferred items for target users. These observed interactions are usually unbalanced following a long-tailed distribution. Such long-tailed data lead to popularity bias to recommend popular but not personalized items to users. We present a gradient perspective to understand two negative impacts of popularity bias in recommendation model optimization: (i) the gradient direction of popular item embeddings is closer to that of positive interactions, and (ii) the magnitude of positive gradient for popular items are much greater than that of unpopular items. To address these issues, we propose a simple yet efficient framework to mitigate popularity bias from a gradient perspective. Specifically, we first normalize each user embedding and record accumulated gradients of users and items via popularity bias measures in model training. To address the popularity bias issues, we develop a gradient-based embedding adjustment approach used in model testing. This strategy is generic, model-agnostic, and can be seamlessly integrated into most existing recommender systems. Our extensive experiments on two classic recommendation models and four real-world datasets demonstrate the effectiveness of our method over state-of-the-art debiasing baselines.

Personalizing Large Language Models (LLMs) has become a critical step in facilitating their widespread application to enhance individual life experiences. In pursuit of personalization, distilling key preference information from an individual's historical data as instructional preference context to customize LLM generation has emerged as a promising direction. However, these methods face a fundamental limitation by overlooking the inter-user comparative analysis, which is essential for identifying the inter-user differences that truly shape preferences. To address this limitation, we propose Difference-aware Personalization Learning (DPL), a novel approach that emphasizes extracting inter-user differences to enhance LLM personalization. DPL strategically selects representative users for comparison and establishes a structured standard to extract meaningful, task-relevant differences for customizing LLM generation. Extensive experiments on real-world datasets demonstrate that DPL significantly enhances LLM personalization. We release our code at https://github.com/SnowCharmQ/DPL.

Powered by advanced Artificial Intelligence (AI) techniques, conversational AI systems, such as ChatGPT and digital assistants like Siri, have been widely deployed in daily life. However, such systems may still produce content containing biases and stereotypes, causing potential social problems. Due to the data-driven, black-box nature of modern AI techniques, comprehensively identifying and measuring biases in conversational systems remains a challenging task. Particularly, it is hard to generate inputs that can comprehensively trigger potential bias due to the lack of data containing both social groups as well as biased properties. In addition, modern conversational systems can produce diverse responses (e.g., chatting and explanation), which makes existing bias detection methods simply based on the sentiment and the toxicity hardly being adopted. In this paper, we propose BiasAsker, an automated framework to identify and measure social bias in conversational AI systems. To obtain social groups and biased properties, we construct a comprehensive social bias dataset, containing a total of 841 groups and 8,110 biased properties. Given the dataset, BiasAsker automatically generates questions and adopts a novel method based on existence measurement to identify two types of biases (i.e., absolute bias and related bias) in conversational systems. Extensive experiments on 8 commercial systems and 2 famous research models, such as ChatGPT and GPT-3, show that 32.83% of the questions generated by BiasAsker can trigger biased behaviors in these widely deployed conversational systems. All the code, data, and experimental results have been released to facilitate future research.

Text-to-Image (T2I) generation is enabling new applications that support creators, designers, and general end users of productivity software by generating illustrative content with high photorealism starting from a given descriptive text as a prompt. Such models are however trained on massive amounts of web data, which surfaces the peril of potential harmful biases that may leak in the generation process itself. In this paper, we take a multi-dimensional approach to studying and quantifying common social biases as reflected in the generated images, by focusing on how occupations, personality traits, and everyday situations are depicted across representations of (perceived) gender, age, race, and geographical location. Through an extensive set of both automated and human evaluation experiments we present findings for two popular T2I models: DALLE-v2 and Stable Diffusion. Our results reveal that there exist severe occupational biases of neutral prompts majorly excluding groups of people from results for both models. Such biases can get mitigated by increasing the amount of specification in the prompt itself, although the prompting mitigation will not address discrepancies in image quality or other usages of the model or its representations in other scenarios. Further, we observe personality traits being associated with only a limited set of people at the intersection of race, gender, and age. Finally, an analysis of geographical location representations on everyday situations (e.g., park, food, weddings) shows that for most situations, images generated through default location-neutral prompts are closer and more similar to images generated for locations of United States and Germany.

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

Developing a universal model that can effectively harness heterogeneous resources and respond to a wide range of personalized needs has been a longstanding community aspiration. Our daily choices, especially in domains like fashion and retail, are substantially shaped by multi-modal data, such as pictures and textual descriptions. These modalities not only offer intuitive guidance but also cater to personalized user preferences. However, the predominant personalization approaches mainly focus on the ID or text-based recommendation problem, failing to comprehend the information spanning various tasks or modalities. In this paper, our goal is to establish a Unified paradigm for Multi-modal Personalization systems (UniMP), which effectively leverages multi-modal data while eliminating the complexities associated with task- and modality-specific customization. We argue that the advancements in foundational generative modeling have provided the flexibility and effectiveness necessary to achieve the objective. In light of this, we develop a generic and extensible personalization generative framework, that can handle a wide range of personalized needs including item recommendation, product search, preference prediction, explanation generation, and further user-guided image generation. Our methodology enhances the capabilities of foundational language models for personalized tasks by seamlessly ingesting interleaved cross-modal user history information, ensuring a more precise and customized experience for users. To train and evaluate the proposed multi-modal personalized tasks, we also introduce a novel and comprehensive benchmark covering a variety of user requirements. Our experiments on the real-world benchmark showcase the model's potential, outperforming competitive methods specialized for each task.

Unintended bias in Machine Learning can manifest as systemic differences in performance for different demographic groups, potentially compounding existing challenges to fairness in society at large. In this paper, we introduce a suite of threshold-agnostic metrics that provide a nuanced view of this unintended bias, by considering the various ways that a classifier's score distribution can vary across designated groups. We also introduce a large new test set of online comments with crowd-sourced annotations for identity references. We use this to show how our metrics can be used to find new and potentially subtle unintended bias in existing public models.

Bias in textual data can lead to skewed interpretations and outcomes when the data is used. These biases could perpetuate stereotypes, discrimination, or other forms of unfair treatment. An algorithm trained on biased data may end up making decisions that disproportionately impact a certain group of people. Therefore, it is crucial to detect and remove these biases to ensure the fair and ethical use of data. To this end, we develop a comprehensive and robust framework NBIAS that consists of four main layers: data, corpus construction, model development and an evaluation layer. The dataset is constructed by collecting diverse data from various domains, including social media, healthcare, and job hiring portals. As such, we applied a transformer-based token classification model that is able to identify bias words/ phrases through a unique named entity BIAS. In the evaluation procedure, we incorporate a blend of quantitative and qualitative measures to gauge the effectiveness of our models. We achieve accuracy improvements ranging from 1% to 8% compared to baselines. We are also able to generate a robust understanding of the model functioning. The proposed approach is applicable to a variety of biases and contributes to the fair and ethical use of textual data.

Recommendation fairness has attracted great attention recently. In real-world systems, users usually have multiple sensitive attributes (e.g. age, gender, and occupation), and users may not want their recommendation results influenced by those attributes. Moreover, which of and when these user attributes should be considered in fairness-aware modeling should depend on users' specific demands. In this work, we define the selective fairness task, where users can flexibly choose which sensitive attributes should the recommendation model be bias-free. We propose a novel parameter-efficient prompt-based fairness-aware recommendation (PFRec) framework, which relies on attribute-specific prompt-based bias eliminators with adversarial training, enabling selective fairness with different attribute combinations on sequential recommendation. Both task-specific and user-specific prompts are considered. We conduct extensive evaluations to verify PFRec's superiority in selective fairness. The source codes are released in https://github.com/wyqing20/PFRec.

Large language models demonstrate impressive reasoning abilities but struggle to provide personalized content due to their lack of individual user preference information. Existing methods, such as in-context learning and parameter-efficient fine-tuning, fall short in capturing the complexity of human preferences, especially given the small, personal datasets individuals possess. In this paper, we propose a novel approach utilizing small parameter models as preference agents to generate natural language rules that guide a larger, pre-trained model, enabling efficient personalization. Our method involves a small, local "steering wheel" model that directs the outputs of a much larger foundation model, producing content tailored to an individual's preferences while leveraging the extensive knowledge and capabilities of the large model. Importantly, this personalization is achieved without the need to fine-tune the large model. Experimental results on email and article datasets, demonstrate that our technique significantly outperforms baseline personalization methods. By allowing foundation models to adapt to individual preferences in a data and compute-efficient manner, our approach paves the way for highly personalized language model applications.

We employ an audit design to investigate biases in state-of-the-art large language models, including GPT-4. In our study, we prompt the models for advice involving a named individual across a variety of scenarios, such as during car purchase negotiations or election outcome predictions. We find that the advice systematically disadvantages names that are commonly associated with racial minorities and women. Names associated with Black women receive the least advantageous outcomes. The biases are consistent across 42 prompt templates and several models, indicating a systemic issue rather than isolated incidents. While providing numerical, decision-relevant anchors in the prompt can successfully counteract the biases, qualitative details have inconsistent effects and may even increase disparities. Our findings underscore the importance of conducting audits at the point of LLM deployment and implementation to mitigate their potential for harm against marginalized communities.

The increasing adoption of econometric and machine-learning approaches by empirical researchers has led to a widespread use of one data collection method: web scraping. Web scraping refers to the use of automated computer programs to access websites and download their content. The key argument of this paper is that na\"ive web scraping procedures can lead to sampling bias in the collected data. This article describes three sources of sampling bias in web-scraped data. More specifically, sampling bias emerges from web content being volatile (i.e., being subject to change), personalized (i.e., presented in response to request characteristics), and unindexed (i.e., abundance of a population register). In a series of examples, I illustrate the prevalence and magnitude of sampling bias. To support researchers and reviewers, this paper provides recommendations on anticipating, detecting, and overcoming sampling bias in web-scraped data.

As the capabilities of generative language models continue to advance, the implications of biases ingrained within these models have garnered increasing attention from researchers, practitioners, and the broader public. This article investigates the challenges and risks associated with biases in large-scale language models like ChatGPT. We discuss the origins of biases, stemming from, among others, the nature of training data, model specifications, algorithmic constraints, product design, and policy decisions. We explore the ethical concerns arising from the unintended consequences of biased model outputs. We further analyze the potential opportunities to mitigate biases, the inevitability of some biases, and the implications of deploying these models in various applications, such as virtual assistants, content generation, and chatbots. Finally, we review the current approaches to identify, quantify, and mitigate biases in language models, emphasizing the need for a multi-disciplinary, collaborative effort to develop more equitable, transparent, and responsible AI systems. This article aims to stimulate a thoughtful dialogue within the artificial intelligence community, encouraging researchers and developers to reflect on the role of biases in generative language models and the ongoing pursuit of ethical AI.

Personalized treatment effect estimates are often of interest in high-stakes applications -- thus, before deploying a model estimating such effects in practice, one needs to be sure that the best candidate from the ever-growing machine learning toolbox for this task was chosen. Unfortunately, due to the absence of counterfactual information in practice, it is usually not possible to rely on standard validation metrics for doing so, leading to a well-known model selection dilemma in the treatment effect estimation literature. While some solutions have recently been investigated, systematic understanding of the strengths and weaknesses of different model selection criteria is still lacking. In this paper, instead of attempting to declare a global `winner', we therefore empirically investigate success- and failure modes of different selection criteria. We highlight that there is a complex interplay between selection strategies, candidate estimators and the data used for comparing them, and provide interesting insights into the relative (dis)advantages of different criteria alongside desiderata for the design of further illuminating empirical studies in this context.

State-of-the-art generative text-to-image models are known to exhibit social biases and over-represent certain groups like people of perceived lighter skin tones and men in their outcomes. In this work, we propose a method to mitigate such biases and ensure that the outcomes are fair across different groups of people. We do this by finetuning text-to-image models on synthetic data that varies in perceived skin tones and genders constructed from diverse text prompts. These text prompts are constructed from multiplicative combinations of ethnicities, genders, professions, age groups, and so on, resulting in diverse synthetic data. Our diversity finetuned (DFT) model improves the group fairness metric by 150% for perceived skin tone and 97.7% for perceived gender. Compared to baselines, DFT models generate more people with perceived darker skin tone and more women. To foster open research, we will release all text prompts and code to generate training images.

Generative AI models have recently achieved astonishing results in quality and are consequently employed in a fast-growing number of applications. However, since they are highly data-driven, relying on billion-sized datasets randomly scraped from the internet, they also suffer from degenerated and biased human behavior, as we demonstrate. In fact, they may even reinforce such biases. To not only uncover but also combat these undesired effects, we present a novel strategy, called Fair Diffusion, to attenuate biases after the deployment of generative text-to-image models. Specifically, we demonstrate shifting a bias, based on human instructions, in any direction yielding arbitrarily new proportions for, e.g., identity groups. As our empirical evaluation demonstrates, this introduced control enables instructing generative image models on fairness, with no data filtering and additional training required.

We introduce a fairness-aware dataset for job recommendation in advertising, designed to foster research in algorithmic fairness within real-world scenarios. It was collected and prepared to comply with privacy standards and business confidentiality. An additional challenge is the lack of access to protected user attributes such as gender, for which we propose a solution to obtain a proxy estimate. Despite being anonymized and including a proxy for a sensitive attribute, our dataset preserves predictive power and maintains a realistic and challenging benchmark. This dataset addresses a significant gap in the availability of fairness-focused resources for high-impact domains like advertising -- the actual impact being having access or not to precious employment opportunities, where balancing fairness and utility is a common industrial challenge. We also explore various stages in the advertising process where unfairness can occur and introduce a method to compute a fair utility metric for the job recommendations in online systems case from a biased dataset. Experimental evaluations of bias mitigation techniques on the released dataset demonstrate potential improvements in fairness and the associated trade-offs with utility.

In domains with high stakes such as law, recruitment, and healthcare, learning models frequently rely on sensitive user data for inference, necessitating the complete set of features. This not only poses significant privacy risks for individuals but also demands substantial human effort from organizations to verify information accuracy. This paper asks whether it is necessary to use all input features for accurate predictions at inference time. The paper demonstrates that, in a personalized setting, individuals may only need to disclose a small subset of their features without compromising decision-making accuracy. The paper also provides an efficient sequential algorithm to determine the appropriate attributes for each individual to provide. Evaluations across various learning tasks show that individuals can potentially report as little as 10\% of their information while maintaining the same accuracy level as a model that employs the full set of user information.

Personalization, the ability to tailor a system to individual users, is an essential factor in user experience with natural language processing (NLP) systems. With the emergence of Large Language Models (LLMs), a key question is how to leverage these models to better personalize user experiences. To personalize a language model's output, a straightforward approach is to incorporate past user data into the language model prompt, but this approach can result in lengthy inputs exceeding limitations on input length and incurring latency and cost issues. Existing approaches tackle such challenges by selectively extracting relevant user data (i.e. selective retrieval) to construct a prompt for downstream tasks. However, retrieval-based methods are limited by potential information loss, lack of more profound user understanding, and cold-start challenges. To overcome these limitations, we propose a novel summary-augmented approach by extending retrieval-augmented personalization with task-aware user summaries generated by LLMs. The summaries can be generated and stored offline, enabling real-world systems with runtime constraints like voice assistants to leverage the power of LLMs. Experiments show our method with 75% less of retrieved user data is on-par or outperforms retrieval augmentation on most tasks in the LaMP personalization benchmark. We demonstrate that offline summarization via LLMs and runtime retrieval enables better performance for personalization on a range of tasks under practical constraints.

Large language models (LLMs) have significantly advanced Natural Language Processing (NLP) tasks in recent years. However, their universal nature poses limitations in scenarios requiring personalized responses, such as recommendation systems and chatbots. This paper investigates methods to personalize LLMs, comparing fine-tuning and zero-shot reasoning approaches on subjective tasks. Results demonstrate that personalized fine-tuning improves model reasoning compared to non-personalized models. Experiments on datasets for emotion recognition and hate speech detection show consistent performance gains with personalized methods across different LLM architectures. These findings underscore the importance of personalization for enhancing LLM capabilities in subjective text perception tasks.

LLMs are increasingly powerful and widely used to assist users in a variety of tasks. This use risks the introduction of LLM biases to consequential decisions such as job hiring, human performance evaluation, and criminal sentencing. Bias in NLP systems along the lines of gender and ethnicity has been widely studied, especially for specific stereotypes (e.g., Asians are good at math). In this paper, we investigate bias along less-studied but still consequential, dimensions, such as age and beauty, measuring subtler correlated decisions that LLMs make between social groups and unrelated positive and negative attributes. We ask whether LLMs hold wide-reaching biases of positive or negative sentiment for specific social groups similar to the ``what is beautiful is good'' bias found in people in experimental psychology. We introduce a template-generated dataset of sentence completion tasks that asks the model to select the most appropriate attribute to complete an evaluative statement about a person described as a member of a specific social group. We also reverse the completion task to select the social group based on an attribute. We report the correlations that we find for 4 cutting-edge LLMs. This dataset can be used as a benchmark to evaluate progress in more generalized biases and the templating technique can be used to expand the benchmark with minimal additional human annotation.

Bias in text-to-image (T2I) models can propagate unfair social representations and may be used to aggressively market ideas or push controversial agendas. Existing T2I model bias evaluation methods only focus on social biases. We look beyond that and instead propose an evaluation methodology to quantify general biases in T2I generative models, without any preconceived notions. We assess four state-of-the-art T2I models and compare their baseline bias characteristics to their respective variants (two for each), where certain biases have been intentionally induced. We propose three evaluation metrics to assess model biases including: (i) Distribution bias, (ii) Jaccard hallucination and (iii) Generative miss-rate. We conduct two evaluation studies, modelling biases under general, and task-oriented conditions, using a marketing scenario as the domain for the latter. We also quantify social biases to compare our findings to related works. Finally, our methodology is transferred to evaluate captioned-image datasets and measure their bias. Our approach is objective, domain-agnostic and consistently measures different forms of T2I model biases. We have developed a web application and practical implementation of what has been proposed in this work, which is at https://huggingface.co/spaces/JVice/try-before-you-bias. A video series with demonstrations is available at https://www.youtube.com/channel/UCk-0xyUyT0MSd_hkp4jQt1Q

Personalization of Large Language Models (LLMs) has recently become increasingly important with a wide range of applications. Despite the importance and recent progress, most existing works on personalized LLMs have focused either entirely on (a) personalized text generation or (b) leveraging LLMs for personalization-related downstream applications, such as recommendation systems. In this work, we bridge the gap between these two separate main directions for the first time by introducing a taxonomy for personalized LLM usage and summarizing the key differences and challenges. We provide a formalization of the foundations of personalized LLMs that consolidates and expands notions of personalization of LLMs, defining and discussing novel facets of personalization, usage, and desiderata of personalized LLMs. We then unify the literature across these diverse fields and usage scenarios by proposing systematic taxonomies for the granularity of personalization, personalization techniques, datasets, evaluation methods, and applications of personalized LLMs. Finally, we highlight challenges and important open problems that remain to be addressed. By unifying and surveying recent research using the proposed taxonomies, we aim to provide a clear guide to the existing literature and different facets of personalization in LLMs, empowering both researchers and practitioners.

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches predominantly focus on modeling item-level co-occurrence patterns while failing to adequately capture user-level personalized preferences. This is problematic since even users who display similar behavioral patterns (e.g., clicking or purchasing similar items) may have fundamentally different underlying interests. To alleviate this problem, in this paper, we propose ULMRec, a framework that effectively integrates user personalized preferences into LLMs for sequential recommendation. Considering there has the semantic gap between item IDs and LLMs, we replace item IDs with their corresponding titles in user historical behaviors, enabling the model to capture the item semantics. For integrating the user personalized preference, we design two key components: (1) user indexing: a personalized user indexing mechanism that leverages vector quantization on user reviews and user IDs to generate meaningful and unique user representations, and (2) alignment tuning: an alignment-based tuning stage that employs comprehensive preference alignment tasks to enhance the model's capability in capturing personalized information. Through this design, ULMRec achieves deep integration of language semantics with user personalized preferences, facilitating effective adaptation to recommendation. Extensive experiments on two public datasets demonstrate that ULMRec significantly outperforms existing methods, validating the effectiveness of our approach.

The rapid adoption of text-to-image diffusion models in society underscores an urgent need to address their biases. Without interventions, these biases could propagate a skewed worldview and restrict opportunities for minority groups. In this work, we frame fairness as a distributional alignment problem. Our solution consists of two main technical contributions: (1) a distributional alignment loss that steers specific characteristics of the generated images towards a user-defined target distribution, and (2) adjusted direct finetuning of diffusion model's sampling process (adjusted DFT), which leverages an adjusted gradient to directly optimize losses defined on the generated images. Empirically, our method markedly reduces gender, racial, and their intersectional biases for occupational prompts. Gender bias is significantly reduced even when finetuning just five soft tokens. Crucially, our method supports diverse perspectives of fairness beyond absolute equality, which is demonstrated by controlling age to a 75% young and 25% old distribution while simultaneously debiasing gender and race. Finally, our method is scalable: it can debias multiple concepts at once by simply including these prompts in the finetuning data. We share code and various fair diffusion model adaptors at https://sail-sg.github.io/finetune-fair-diffusion/.

User-generated reviews significantly influence consumer decisions, particularly in the travel domain when selecting accommodations. This paper contribution comprising two main elements. Firstly, we present a novel dataset of authentic guest reviews sourced from a prominent online travel platform, totaling over two million reviews from 50,000 distinct accommodations. Secondly, we propose an innovative approach for personalized review ranking. Our method employs contrastive learning to intricately capture the relationship between a review and the contextual information of its respective reviewer. Through a comprehensive experimental study, we demonstrate that our approach surpasses several baselines across all reported metrics. Augmented by a comparative analysis, we showcase the efficacy of our method in elevating personalized review ranking. The implications of our research extend beyond the travel domain, with potential applications in other sectors where personalized review ranking is paramount, such as online e-commerce platforms.

Large Language Models (LLMs) have recently emerged as an effective tool to assist individuals in writing various types of content, including professional documents such as recommendation letters. Though bringing convenience, this application also introduces unprecedented fairness concerns. Model-generated reference letters might be directly used by users in professional scenarios. If underlying biases exist in these model-constructed letters, using them without scrutinization could lead to direct societal harms, such as sabotaging application success rates for female applicants. In light of this pressing issue, it is imminent and necessary to comprehensively study fairness issues and associated harms in this real-world use case. In this paper, we critically examine gender biases in LLM-generated reference letters. Drawing inspiration from social science findings, we design evaluation methods to manifest biases through 2 dimensions: (1) biases in language style and (2) biases in lexical content. We further investigate the extent of bias propagation by analyzing the hallucination bias of models, a term that we define to be bias exacerbation in model-hallucinated contents. Through benchmarking evaluation on 2 popular LLMs- ChatGPT and Alpaca, we reveal significant gender biases in LLM-generated recommendation letters. Our findings not only warn against using LLMs for this application without scrutinization, but also illuminate the importance of thoroughly studying hidden biases and harms in LLM-generated professional documents.

The recent emergence of Large Language Models (LLMs) has heralded a new era of human-AI interaction. These sophisticated models, exemplified by Chat-GPT and its successors, have exhibited remarkable capabilities in language understanding. However, as these LLMs have undergone exponential growth, a crucial dimension that remains understudied is the personalization of these models. Large foundation models such as GPT-3 etc. focus on creating a universal model that serves a broad range of tasks and users. This approach emphasizes the model's generalization capabilities, treating users as a collective rather than as distinct individuals. While practical for many common applications, this one-size-fits-all approach often fails to address the rich tapestry of human diversity and individual needs. To explore this issue we introduce the PEFT-U Benchmark: a new dataset for building and evaluating NLP models for user personalization. consists of a series of user-centered tasks containing diverse and individualized expressions where the preferences of users can potentially differ for the same input. Using PEFT-U, we explore the challenge of efficiently personalizing LLMs to accommodate user-specific preferences in the context of diverse user-centered tasks.

This study analyzed images generated by three popular generative artificial intelligence (AI) tools - Midjourney, Stable Diffusion, and DALLE 2 - representing various occupations to investigate potential bias in AI generators. Our analysis revealed two overarching areas of concern in these AI generators, including (1) systematic gender and racial biases, and (2) subtle biases in facial expressions and appearances. Firstly, we found that all three AI generators exhibited bias against women and African Americans. Moreover, we found that the evident gender and racial biases uncovered in our analysis were even more pronounced than the status quo when compared to labor force statistics or Google images, intensifying the harmful biases we are actively striving to rectify in our society. Secondly, our study uncovered more nuanced prejudices in the portrayal of emotions and appearances. For example, women were depicted as younger with more smiles and happiness, while men were depicted as older with more neutral expressions and anger, posing a risk that generative AI models may unintentionally depict women as more submissive and less competent than men. Such nuanced biases, by their less overt nature, might be more problematic as they can permeate perceptions unconsciously and may be more difficult to rectify. Although the extent of bias varied depending on the model, the direction of bias remained consistent in both commercial and open-source AI generators. As these tools become commonplace, our study highlights the urgency to identify and mitigate various biases in generative AI, reinforcing the commitment to ensuring that AI technologies benefit all of humanity for a more inclusive future.

As machine learning-enabled Text-to-Image (TTI) systems are becoming increasingly prevalent and seeing growing adoption as commercial services, characterizing the social biases they exhibit is a necessary first step to lowering their risk of discriminatory outcomes. This evaluation, however, is made more difficult by the synthetic nature of these systems' outputs; since artificial depictions of fictive humans have no inherent gender or ethnicity nor do they belong to socially-constructed groups, we need to look beyond common categorizations of diversity or representation. To address this need, we propose a new method for exploring and quantifying social biases in TTI systems by directly comparing collections of generated images designed to showcase a system's variation across social attributes -- gender and ethnicity -- and target attributes for bias evaluation -- professions and gender-coded adjectives. Our approach allows us to (i) identify specific bias trends through visualization tools, (ii) provide targeted scores to directly compare models in terms of diversity and representation, and (iii) jointly model interdependent social variables to support a multidimensional analysis. We use this approach to analyze over 96,000 images generated by 3 popular TTI systems (DALL-E 2, Stable Diffusion v 1.4 and v 2) and find that all three significantly over-represent the portion of their latent space associated with whiteness and masculinity across target attributes; among the systems studied, DALL-E 2 shows the least diversity, followed by Stable Diffusion v2 then v1.4.

Large language models (LLMs) are helping millions of users write texts about diverse issues, and in doing so expose users to different ideas and perspectives. This creates concerns about issue bias, where an LLM tends to present just one perspective on a given issue, which in turn may influence how users think about this issue. So far, it has not been possible to measure which issue biases LLMs actually manifest in real user interactions, making it difficult to address the risks from biased LLMs. Therefore, we create IssueBench: a set of 2.49m realistic prompts for measuring issue bias in LLM writing assistance, which we construct based on 3.9k templates (e.g. "write a blog about") and 212 political issues (e.g. "AI regulation") from real user interactions. Using IssueBench, we show that issue biases are common and persistent in state-of-the-art LLMs. We also show that biases are remarkably similar across models, and that all models align more with US Democrat than Republican voter opinion on a subset of issues. IssueBench can easily be adapted to include other issues, templates, or tasks. By enabling robust and realistic measurement, we hope that IssueBench can bring a new quality of evidence to ongoing discussions about LLM biases and how to address them.

Effective personalization of LLMs is critical for a broad range of user-interfacing applications such as virtual assistants and content curation. Inspired by the strong in-context learning capabilities of LLMs, we propose Few-Shot Preference Optimization (FSPO), which reframes reward modeling as a meta-learning problem. Under this framework, an LLM learns to quickly adapt to a user via a few labeled preferences from that user, constructing a personalized reward function for them. Additionally, since real-world preference data is scarce and challenging to collect at scale, we propose careful design choices to construct synthetic preference datasets for personalization, generating over 1M synthetic personalized preferences using publicly available LLMs. In particular, to successfully transfer from synthetic data to real users, we find it crucial for the data to exhibit both high diversity and coherent, self-consistent structure. We evaluate FSPO on personalized open-ended generation for up to 1,500 synthetic users across across three domains: movie reviews, pedagogical adaptation based on educational background, and general question answering, along with a controlled human study. Overall, FSPO achieves an 87% Alpaca Eval winrate on average in generating responses that are personalized to synthetic users and a 72% winrate with real human users in open-ended question answering.

Wikipedia relies on an extensive review process to verify that the content of each individual page is unbiased and presents a neutral point of view. Less attention has been paid to possible biases in the hyperlink structure of Wikipedia, which has a significant influence on the user's exploration process when visiting more than one page. The evaluation of hyperlink bias is challenging because it depends on the global view rather than the text of individual pages. In this paper, we focus on the influence of the interconnect topology between articles describing complementary aspects of polarizing topics. We introduce a novel measure of exposure to diverse information to quantify users' exposure to different aspects of a topic throughout an entire surfing session, rather than just one click ahead. We apply this measure to six polarizing topics (e.g., gun control and gun right), and we identify cases in which the network topology significantly limits the exposure of users to diverse information on the topic, encouraging users to remain in a knowledge bubble. Our findings demonstrate the importance of evaluating Wikipedia's network structure in addition to the extensive review of individual articles.

This publication describes the motivation and generation of Q_{bias}, a large dataset of Google and Bing search queries, a scraping tool and dataset for biased news articles, as well as language models for the investigation of bias in online search. Web search engines are a major factor and trusted source in information search, especially in the political domain. However, biased information can influence opinion formation and lead to biased opinions. To interact with search engines, users formulate search queries and interact with search query suggestions provided by the search engines. A lack of datasets on search queries inhibits research on the subject. We use Q_{bias} to evaluate different approaches to fine-tuning transformer-based language models with the goal of producing models capable of biasing text with left and right political stance. Additionally to this work we provided datasets and language models for biasing texts that allow further research on bias in online information search.

Face recognition systems are widely deployed in safety-critical applications, including law enforcement, yet they exhibit bias across a range of socio-demographic dimensions, such as gender and race. Conventional wisdom dictates that model biases arise from biased training data. As a consequence, previous works on bias mitigation largely focused on pre-processing the training data, adding penalties to prevent bias from effecting the model during training, or post-processing predictions to debias them, yet these approaches have shown limited success on hard problems such as face recognition. In our work, we discover that biases are actually inherent to neural network architectures themselves. Following this reframing, we conduct the first neural architecture search for fairness, jointly with a search for hyperparameters. Our search outputs a suite of models which Pareto-dominate all other high-performance architectures and existing bias mitigation methods in terms of accuracy and fairness, often by large margins, on the two most widely used datasets for face identification, CelebA and VGGFace2. Furthermore, these models generalize to other datasets and sensitive attributes. We release our code, models and raw data files at https://github.com/dooleys/FR-NAS.

Recent text-to-image diffusion models are able to learn and synthesize images containing novel, personalized concepts (e.g., their own pets or specific items) with just a few examples for training. This paper tackles two interconnected issues within this realm of personalizing text-to-image diffusion models. First, current personalization techniques fail to reliably extend to multiple concepts -- we hypothesize this to be due to the mismatch between complex scenes and simple text descriptions in the pre-training dataset (e.g., LAION). Second, given an image containing multiple personalized concepts, there lacks a holistic metric that evaluates performance on not just the degree of resemblance of personalized concepts, but also whether all concepts are present in the image and whether the image accurately reflects the overall text description. To address these issues, we introduce Gen4Gen, a semi-automated dataset creation pipeline utilizing generative models to combine personalized concepts into complex compositions along with text-descriptions. Using this, we create a dataset called MyCanvas, that can be used to benchmark the task of multi-concept personalization. In addition, we design a comprehensive metric comprising two scores (CP-CLIP and TI-CLIP) for better quantifying the performance of multi-concept, personalized text-to-image diffusion methods. We provide a simple baseline built on top of Custom Diffusion with empirical prompting strategies for future researchers to evaluate on MyCanvas. We show that by improving data quality and prompting strategies, we can significantly increase multi-concept personalized image generation quality, without requiring any modifications to model architecture or training algorithms.

Design biases in NLP systems, such as performance differences for different populations, often stem from their creator's positionality, i.e., views and lived experiences shaped by identity and background. Despite the prevalence and risks of design biases, they are hard to quantify because researcher, system, and dataset positionality is often unobserved. We introduce NLPositionality, a framework for characterizing design biases and quantifying the positionality of NLP datasets and models. Our framework continuously collects annotations from a diverse pool of volunteer participants on LabintheWild, and statistically quantifies alignment with dataset labels and model predictions. We apply NLPositionality to existing datasets and models for two tasks -- social acceptability and hate speech detection. To date, we have collected 16,299 annotations in over a year for 600 instances from 1,096 annotators across 87 countries. We find that datasets and models align predominantly with Western, White, college-educated, and younger populations. Additionally, certain groups, such as non-binary people and non-native English speakers, are further marginalized by datasets and models as they rank least in alignment across all tasks. Finally, we draw from prior literature to discuss how researchers can examine their own positionality and that of their datasets and models, opening the door for more inclusive NLP systems.

Prompting large language models has gained immense popularity in recent years due to the advantage of producing good results even without the need for labelled data. However, this requires prompt tuning to get optimal prompts that lead to better model performances. In this paper, we explore the use of soft-prompt tuning on sentiment classification task to quantify the biases of large language models (LLMs) such as Open Pre-trained Transformers (OPT) and Galactica language model. Since these models are trained on real-world data that could be prone to bias toward certain groups of populations, it is important to identify these underlying issues. Using soft-prompts to evaluate bias gives us the extra advantage of avoiding the human-bias injection that can be caused by manually designed prompts. We check the model biases on different sensitive attributes using the group fairness (bias) and find interesting bias patterns. Since LLMs have been used in the industry in various applications, it is crucial to identify the biases before deploying these models in practice. We open-source our pipeline and encourage industry researchers to adapt our work to their use cases.

Privacy-preserving methods for personalizing large language models (LLMs) are relatively under-explored. There are two schools of thought on this topic: (1) generating personalized outputs by personalizing the input prompt through retrieval augmentation from the user's personal information (RAG-based methods), and (2) parameter-efficient fine-tuning of LLMs per user that considers efficiency and space limitations (PEFT-based methods). This paper presents the first systematic comparison between two approaches on a wide range of personalization tasks using seven diverse datasets. Our results indicate that RAG-based and PEFT-based personalization methods on average yield 14.92% and 1.07% improvements over the non-personalized LLM, respectively. We find that combining RAG with PEFT elevates these improvements to 15.98%. Additionally, we identify a positive correlation between the amount of user data and PEFT's effectiveness, indicating that RAG is a better choice for cold-start users (i.e., user's with limited personal data).

Artificial intelligence and machine learning are in a period of astounding growth. However, there are concerns that these technologies may be used, either with or without intention, to perpetuate the prejudice and unfairness that unfortunately characterizes many human institutions. Here we show for the first time that human-like semantic biases result from the application of standard machine learning to ordinary language---the same sort of language humans are exposed to every day. We replicate a spectrum of standard human biases as exposed by the Implicit Association Test and other well-known psychological studies. We replicate these using a widely used, purely statistical machine-learning model---namely, the GloVe word embedding---trained on a corpus of text from the Web. Our results indicate that language itself contains recoverable and accurate imprints of our historic biases, whether these are morally neutral as towards insects or flowers, problematic as towards race or gender, or even simply veridical, reflecting the {\em status quo} for the distribution of gender with respect to careers or first names. These regularities are captured by machine learning along with the rest of semantics. In addition to our empirical findings concerning language, we also contribute new methods for evaluating bias in text, the Word Embedding Association Test (WEAT) and the Word Embedding Factual Association Test (WEFAT). Our results have implications not only for AI and machine learning, but also for the fields of psychology, sociology, and human ethics, since they raise the possibility that mere exposure to everyday language can account for the biases we replicate here.

Ensuring that large language models (LLMs) reflect diverse user values and preferences is crucial as their user bases expand globally. It is therefore encouraging to see the growing interest in LLM personalization within the research community. However, current works often rely on the LLM-as-a-Judge approach for evaluation without thoroughly examining its validity. In this paper, we investigate the reliability of LLM-as-a-Personalized-Judge, asking LLMs to judge user preferences based on personas. Our findings suggest that directly applying LLM-as-a-Personalized-Judge is less reliable than previously assumed, showing low and inconsistent agreement with human ground truth. The personas typically used are often overly simplistic, resulting in low predictive power. To address these issues, we introduce verbal uncertainty estimation into the LLM-as-a-Personalized-Judge pipeline, allowing the model to express low confidence on uncertain judgments. This adjustment leads to much higher agreement (above 80%) on high-certainty samples for binary tasks. Through human evaluation, we find that the LLM-as-a-Personalized-Judge achieves comparable performance to third-party humans evaluation and even surpasses human performance on high-certainty samples. Our work indicates that certainty-enhanced LLM-as-a-Personalized-Judge offers a promising direction for developing more reliable and scalable methods for evaluating LLM personalization.

While the impact of social biases in language models has been recognized, prior methods for bias evaluation have been limited to binary association tests on small datasets, limiting our understanding of bias complexities. This paper proposes a novel framework for probing language models for social biases by assessing disparate treatment, which involves treating individuals differently according to their affiliation with a sensitive demographic group. We curate SoFa, a large-scale benchmark designed to address the limitations of existing fairness collections. SoFa expands the analysis beyond the binary comparison of stereotypical versus anti-stereotypical identities to include a diverse range of identities and stereotypes. Comparing our methodology with existing benchmarks, we reveal that biases within language models are more nuanced than acknowledged, indicating a broader scope of encoded biases than previously recognized. Benchmarking LMs on SoFa, we expose how identities expressing different religions lead to the most pronounced disparate treatments across all models. Finally, our findings indicate that real-life adversities faced by various groups such as women and people with disabilities are mirrored in the behavior of these models.

As Large Language Models (LLMs) are increasingly deployed to handle various natural language processing (NLP) tasks, concerns regarding the potential negative societal impacts of LLM-generated content have also arisen. To evaluate the biases exhibited by LLMs, researchers have recently proposed a variety of datasets. However, existing bias evaluation efforts often focus on only a particular type of bias and employ inconsistent evaluation metrics, leading to difficulties in comparison across different datasets and LLMs. To address these limitations, we collect a variety of datasets designed for the bias evaluation of LLMs, and further propose CEB, a Compositional Evaluation Benchmark that covers different types of bias across different social groups and tasks. The curation of CEB is based on our newly proposed compositional taxonomy, which characterizes each dataset from three dimensions: bias types, social groups, and tasks. By combining the three dimensions, we develop a comprehensive evaluation strategy for the bias in LLMs. Our experiments demonstrate that the levels of bias vary across these dimensions, thereby providing guidance for the development of specific bias mitigation methods.

Large language models (LLMs) powered conversational search systems have already been used by hundreds of millions of people, and are believed to bring many benefits over conventional search. However, while decades of research and public discourse interrogated the risk of search systems in increasing selective exposure and creating echo chambers -- limiting exposure to diverse opinions and leading to opinion polarization, little is known about such a risk of LLM-powered conversational search. We conduct two experiments to investigate: 1) whether and how LLM-powered conversational search increases selective exposure compared to conventional search; 2) whether and how LLMs with opinion biases that either reinforce or challenge the user's view change the effect. Overall, we found that participants engaged in more biased information querying with LLM-powered conversational search, and an opinionated LLM reinforcing their views exacerbated this bias. These results present critical implications for the development of LLMs and conversational search systems, and the policy governing these technologies.

Cyberbullying is a widespread adverse phenomenon among online social interactions in today's digital society. While numerous computational studies focus on enhancing the cyberbullying detection performance of machine learning algorithms, proposed models tend to carry and reinforce unintended social biases. In this study, we try to answer the research question of "Can we mitigate the unintended bias of cyberbullying detection models by guiding the model training with fairness constraints?". For this purpose, we propose a model training scheme that can employ fairness constraints and validate our approach with different datasets. We demonstrate that various types of unintended biases can be successfully mitigated without impairing the model quality. We believe our work contributes to the pursuit of unbiased, transparent, and ethical machine learning solutions for cyber-social health.

We survey 146 papers analyzing "bias" in NLP systems, finding that their motivations are often vague, inconsistent, and lacking in normative reasoning, despite the fact that analyzing "bias" is an inherently normative process. We further find that these papers' proposed quantitative techniques for measuring or mitigating "bias" are poorly matched to their motivations and do not engage with the relevant literature outside of NLP. Based on these findings, we describe the beginnings of a path forward by proposing three recommendations that should guide work analyzing "bias" in NLP systems. These recommendations rest on a greater recognition of the relationships between language and social hierarchies, encouraging researchers and practitioners to articulate their conceptualizations of "bias"---i.e., what kinds of system behaviors are harmful, in what ways, to whom, and why, as well as the normative reasoning underlying these statements---and to center work around the lived experiences of members of communities affected by NLP systems, while interrogating and reimagining the power relations between technologists and such communities.

To effectively optimize and personalize treatments, it is necessary to investigate the heterogeneity of treatment effects. With the wide range of users being treated over many online controlled experiments, the typical approach of manually investigating each dimension of heterogeneity becomes overly cumbersome and prone to subjective human biases. We need an efficient way to search through thousands of experiments with hundreds of target covariates and hundreds of breakdown dimensions. In this paper, we propose a systematic paradigm for detecting, surfacing and characterizing heterogeneous treatment effects. First, we detect if treatment effect variation is present in an experiment, prior to specifying any breakdowns. Second, we surface the most relevant dimensions for heterogeneity. Finally, we characterize the heterogeneity beyond just the conditional average treatment effects (CATE) by studying the conditional distributions of the estimated individual treatment effects. We show the effectiveness of our methods using simulated data and empirical studies.

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender (Multimodal Preference discerner), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

Much recent research has uncovered and discussed serious concerns of bias in facial analysis technologies, finding performance disparities between groups of people based on perceived gender, skin type, lighting condition, etc. These audits are immensely important and successful at measuring algorithmic bias but have two major challenges: the audits (1) use facial recognition datasets which lack quality metadata, like LFW and CelebA, and (2) do not compare their observed algorithmic bias to the biases of their human alternatives. In this paper, we release improvements to the LFW and CelebA datasets which will enable future researchers to obtain measurements of algorithmic bias that are not tainted by major flaws in the dataset (e.g. identical images appearing in both the gallery and test set). We also use these new data to develop a series of challenging facial identification and verification questions that we administered to various algorithms and a large, balanced sample of human reviewers. We find that both computer models and human survey participants perform significantly better at the verification task, generally obtain lower accuracy rates on dark-skinned or female subjects for both tasks, and obtain higher accuracy rates when their demographics match that of the question. Computer models are observed to achieve a higher level of accuracy than the survey participants on both tasks and exhibit bias to similar degrees as the human survey participants.

Rapid advancements of large language models (LLMs) have enabled the processing, understanding, and generation of human-like text, with increasing integration into systems that touch our social sphere. Despite this success, these models can learn, perpetuate, and amplify harmful social biases. In this paper, we present a comprehensive survey of bias evaluation and mitigation techniques for LLMs. We first consolidate, formalize, and expand notions of social bias and fairness in natural language processing, defining distinct facets of harm and introducing several desiderata to operationalize fairness for LLMs. We then unify the literature by proposing three intuitive taxonomies, two for bias evaluation, namely metrics and datasets, and one for mitigation. Our first taxonomy of metrics for bias evaluation disambiguates the relationship between metrics and evaluation datasets, and organizes metrics by the different levels at which they operate in a model: embeddings, probabilities, and generated text. Our second taxonomy of datasets for bias evaluation categorizes datasets by their structure as counterfactual inputs or prompts, and identifies the targeted harms and social groups; we also release a consolidation of publicly-available datasets for improved access. Our third taxonomy of techniques for bias mitigation classifies methods by their intervention during pre-processing, in-training, intra-processing, and post-processing, with granular subcategories that elucidate research trends. Finally, we identify open problems and challenges for future work. Synthesizing a wide range of recent research, we aim to provide a clear guide of the existing literature that empowers researchers and practitioners to better understand and prevent the propagation of bias in LLMs.

The analysis of political biases in large language models (LLMs) has primarily examined these systems as single entities with fixed viewpoints. While various methods exist for measuring such biases, the impact of persona-based prompting on LLMs' political orientation remains unexplored. In this work we leverage PersonaHub, a collection of synthetic persona descriptions, to map the political distribution of persona-based prompted LLMs using the Political Compass Test (PCT). We then examine whether these initial compass distributions can be manipulated through explicit ideological prompting towards diametrically opposed political orientations: right-authoritarian and left-libertarian. Our experiments reveal that synthetic personas predominantly cluster in the left-libertarian quadrant, with models demonstrating varying degrees of responsiveness when prompted with explicit ideological descriptors. While all models demonstrate significant shifts towards right-authoritarian positions, they exhibit more limited shifts towards left-libertarian positions, suggesting an asymmetric response to ideological manipulation that may reflect inherent biases in model training.

This study explores the effectiveness of Large Language Models (LLMs) in creating personalized "mirror stories" that reflect and resonate with individual readers' identities, addressing the significant lack of diversity in literature. We present MirrorStories, a corpus of 1,500 personalized short stories generated by integrating elements such as name, gender, age, ethnicity, reader interest, and story moral. We demonstrate that LLMs can effectively incorporate diverse identity elements into narratives, with human evaluators identifying personalized elements in the stories with high accuracy. Through a comprehensive evaluation involving 26 diverse human judges, we compare the effectiveness of MirrorStories against generic narratives. We find that personalized LLM-generated stories not only outscore generic human-written and LLM-generated ones across all metrics of engagement (with average ratings of 4.22 versus 3.37 on a 5-point scale), but also achieve higher textual diversity while preserving the intended moral. We also provide analyses that include bias assessments and a study on the potential for integrating images into personalized stories.

Image generation models can generate or edit images from a given text. Recent advancements in image generation technology, exemplified by DALL-E and Midjourney, have been groundbreaking. These advanced models, despite their impressive capabilities, are often trained on massive Internet datasets, making them susceptible to generating content that perpetuates social stereotypes and biases, which can lead to severe consequences. Prior research on assessing bias within image generation models suffers from several shortcomings, including limited accuracy, reliance on extensive human labor, and lack of comprehensive analysis. In this paper, we propose BiasPainter, a novel evaluation framework that can accurately, automatically and comprehensively trigger social bias in image generation models. BiasPainter uses a diverse range of seed images of individuals and prompts the image generation models to edit these images using gender, race, and age-neutral queries. These queries span 62 professions, 39 activities, 57 types of objects, and 70 personality traits. The framework then compares the edited images to the original seed images, focusing on the significant changes related to gender, race, and age. BiasPainter adopts a key insight that these characteristics should not be modified when subjected to neutral prompts. Built upon this design, BiasPainter can trigger the social bias and evaluate the fairness of image generation models. We use BiasPainter to evaluate six widely-used image generation models, such as stable diffusion and Midjourney. Experimental results show that BiasPainter can successfully trigger social bias in image generation models. According to our human evaluation, BiasPainter can achieve 90.8% accuracy on automatic bias detection, which is significantly higher than the results reported in previous work.

Large Language Models(LLMs) have revolutionized various applications in natural language processing (NLP) by providing unprecedented text generation, translation, and comprehension capabilities. However, their widespread deployment has brought to light significant concerns regarding biases embedded within these models. This paper presents a comprehensive survey of biases in LLMs, aiming to provide an extensive review of the types, sources, impacts, and mitigation strategies related to these biases. We systematically categorize biases into several dimensions. Our survey synthesizes current research findings and discusses the implications of biases in real-world applications. Additionally, we critically assess existing bias mitigation techniques and propose future research directions to enhance fairness and equity in LLMs. This survey serves as a foundational resource for researchers, practitioners, and policymakers concerned with addressing and understanding biases in LLMs.

With the widespread use of AI systems and applications in our everyday lives, it is important to take fairness issues into consideration while designing and engineering these types of systems. Such systems can be used in many sensitive environments to make important and life-changing decisions; thus, it is crucial to ensure that the decisions do not reflect discriminatory behavior toward certain groups or populations. We have recently seen work in machine learning, natural language processing, and deep learning that addresses such challenges in different subdomains. With the commercialization of these systems, researchers are becoming aware of the biases that these applications can contain and have attempted to address them. In this survey we investigated different real-world applications that have shown biases in various ways, and we listed different sources of biases that can affect AI applications. We then created a taxonomy for fairness definitions that machine learning researchers have defined in order to avoid the existing bias in AI systems. In addition to that, we examined different domains and subdomains in AI showing what researchers have observed with regard to unfair outcomes in the state-of-the-art methods and how they have tried to address them. There are still many future directions and solutions that can be taken to mitigate the problem of bias in AI systems. We are hoping that this survey will motivate researchers to tackle these issues in the near future by observing existing work in their respective fields.

With the rapid growth in language processing applications, fairness has emerged as an important consideration in data-driven solutions. Although various fairness definitions have been explored in the recent literature, there is lack of consensus on which metrics most accurately reflect the fairness of a system. In this work, we propose a new formulation : ACCUMULATED PREDICTION SENSITIVITY, which measures fairness in machine learning models based on the model's prediction sensitivity to perturbations in input features. The metric attempts to quantify the extent to which a single prediction depends on a protected attribute, where the protected attribute encodes the membership status of an individual in a protected group. We show that the metric can be theoretically linked with a specific notion of group fairness (statistical parity) and individual fairness. It also correlates well with humans' perception of fairness. We conduct experiments on two text classification datasets : JIGSAW TOXICITY, and BIAS IN BIOS, and evaluate the correlations between metrics and manual annotations on whether the model produced a fair outcome. We observe that the proposed fairness metric based on prediction sensitivity is statistically significantly more correlated with human annotation than the existing counterfactual fairness metric.

As large language models (LLMs) evolve, their ability to deliver personalized and context-aware responses offers transformative potential for improving user experiences. Existing personalization approaches, however, often rely solely on user history to augment the prompt, limiting their effectiveness in generating tailored outputs, especially in cold-start scenarios with sparse data. To address these limitations, we propose Personalized Graph-based Retrieval-Augmented Generation (PGraphRAG), a framework that leverages user-centric knowledge graphs to enrich personalization. By directly integrating structured user knowledge into the retrieval process and augmenting prompts with user-relevant context, PGraphRAG enhances contextual understanding and output quality. We also introduce the Personalized Graph-based Benchmark for Text Generation, designed to evaluate personalized text generation tasks in real-world settings where user history is sparse or unavailable. Experimental results show that PGraphRAG significantly outperforms state-of-the-art personalization methods across diverse tasks, demonstrating the unique advantages of graph-based retrieval for personalization.

Fairness is essential for machine learning systems deployed in high-stake applications. Among all fairness notions, individual fairness, deriving from a consensus that `similar individuals should be treated similarly,' is a vital notion to describe fair treatment for individual cases. Previous studies typically characterize individual fairness as a prediction-invariant problem when perturbing sensitive attributes on samples, and solve it by Distributionally Robust Optimization (DRO) paradigm. However, such adversarial perturbations along a direction covering sensitive information used in DRO do not consider the inherent feature correlations or innate data constraints, therefore could mislead the model to optimize at off-manifold and unrealistic samples. In light of this drawback, in this paper, we propose to learn and generate antidote data that approximately follows the data distribution to remedy individual unfairness. These generated on-manifold antidote data can be used through a generic optimization procedure along with original training data, resulting in a pure pre-processing approach to individual unfairness, or can also fit well with the in-processing DRO paradigm. Through extensive experiments on multiple tabular datasets, we demonstrate our method resists individual unfairness at a minimal or zero cost to predictive utility compared to baselines.

Texts like news, encyclopedias, and some social media strive for objectivity. Yet bias in the form of inappropriate subjectivity - introducing attitudes via framing, presupposing truth, and casting doubt - remains ubiquitous. This kind of bias erodes our collective trust and fuels social conflict. To address this issue, we introduce a novel testbed for natural language generation: automatically bringing inappropriately subjective text into a neutral point of view ("neutralizing" biased text). We also offer the first parallel corpus of biased language. The corpus contains 180,000 sentence pairs and originates from Wikipedia edits that removed various framings, presuppositions, and attitudes from biased sentences. Last, we propose two strong encoder-decoder baselines for the task. A straightforward yet opaque CONCURRENT system uses a BERT encoder to identify subjective words as part of the generation process. An interpretable and controllable MODULAR algorithm separates these steps, using (1) a BERT-based classifier to identify problematic words and (2) a novel join embedding through which the classifier can edit the hidden states of the encoder. Large-scale human evaluation across four domains (encyclopedias, news headlines, books, and political speeches) suggests that these algorithms are a first step towards the automatic identification and reduction of bias.

Instruction-tuned Large Language Models (LLMs) have recently showcased remarkable ability to generate fitting responses to natural language instructions. However, an open research question concerns the inherent biases of trained models and their responses. For instance, if the data used to tune an LLM is dominantly written by persons with a specific political bias, we might expect generated answers to share this bias. Current research work seeks to de-bias such models, or suppress potentially biased answers. With this demonstration, we take a different view on biases in instruction-tuning: Rather than aiming to suppress them, we aim to make them explicit and transparent. To this end, we present OpinionGPT, a web demo in which users can ask questions and select all biases they wish to investigate. The demo will answer this question using a model fine-tuned on text representing each of the selected biases, allowing side-by-side comparison. To train the underlying model, we identified 11 different biases (political, geographic, gender, age) and derived an instruction-tuning corpus in which each answer was written by members of one of these demographics. This paper presents OpinionGPT, illustrates how we trained the bias-aware model and showcases the web application (available at https://opiniongpt.informatik.hu-berlin.de).

Generating images with a Text-to-Image model often requires multiple trials, where human users iteratively update their prompt based on feedback, namely the output image. Taking inspiration from cognitive work on reference games and dialogue alignment, this paper analyzes the dynamics of the user prompts along such iterations. We compile a dataset of iterative interactions of human users with Midjourney. Our analysis then reveals that prompts predictably converge toward specific traits along these iterations. We further study whether this convergence is due to human users, realizing they missed important details, or due to adaptation to the model's ``preferences'', producing better images for a specific language style. We show initial evidence that both possibilities are at play. The possibility that users adapt to the model's preference raises concerns about reusing user data for further training. The prompts may be biased towards the preferences of a specific model, rather than align with human intentions and natural manner of expression.

The effectiveness of recommendation systems is pivotal to user engagement and satisfaction in online platforms. As these recommendation systems increasingly influence user choices, their evaluation transcends mere technical performance and becomes central to business success. This paper addresses the multifaceted nature of recommendations system evaluation by introducing a comprehensive suite of metrics, each tailored to capture a distinct aspect of system performance. We discuss * Similarity Metrics: to quantify the precision of content-based filtering mechanisms and assess the accuracy of collaborative filtering techniques. * Candidate Generation Metrics: to evaluate how effectively the system identifies a broad yet relevant range of items. * Predictive Metrics: to assess the accuracy of forecasted user preferences. * Ranking Metrics: to evaluate the effectiveness of the order in which recommendations are presented. * Business Metrics: to align the performance of the recommendation system with economic objectives. Our approach emphasizes the contextual application of these metrics and their interdependencies. In this paper, we identify the strengths and limitations of current evaluation practices and highlight the nuanced trade-offs that emerge when optimizing recommendation systems across different metrics. The paper concludes by proposing a framework for selecting and interpreting these metrics to not only improve system performance but also to advance business goals. This work is to aid researchers and practitioners in critically assessing recommendation systems and fosters the development of more nuanced, effective, and economically viable personalization strategies. Our code is available at GitHub - https://github.com/aryan-jadon/Evaluation-Metrics-for-Recommendation-Systems.

Text-to-image diffusion models have been adopted into key commercial workflows, such as art generation and image editing. Characterising the implicit social biases they exhibit, such as gender and racial stereotypes, is a necessary first step in avoiding discriminatory outcomes. While existing studies on social bias focus on image generation, the biases exhibited in alternate applications of diffusion-based foundation models remain under-explored. We propose methods that use synthetic images to probe two applications of diffusion models, image editing and classification, for social bias. Using our methodology, we uncover meaningful and significant inter-sectional social biases in Stable Diffusion, a state-of-the-art open-source text-to-image model. Our findings caution against the uninformed adoption of text-to-image foundation models for downstream tasks and services.

Recency bias in a sequential recommendation system refers to the overly high emphasis placed on recent items within a user session. This bias can diminish the serendipity of recommendations and hinder the system's ability to capture users' long-term interests, leading to user disengagement. We propose a simple yet effective novel metric specifically designed to quantify recency bias. Our findings also demonstrate that high recency bias measured in our proposed metric adversely impacts recommendation performance too, and mitigating it results in improved recommendation performances across all models evaluated in our experiments, thus highlighting the importance of measuring recency bias.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

Implicit feedback data is extensively explored in recommendation as it is easy to collect and generally applicable. However, predicting users' preference on implicit feedback data is a challenging task since we can only observe positive (voted) samples and unvoted samples. It is difficult to distinguish between the negative samples and unlabeled positive samples from the unvoted ones. Existing works, such as Bayesian Personalized Ranking (BPR), sample unvoted items as negative samples uniformly, therefore suffer from a critical noisy-label issue. To address this gap, we design an adaptive sampler based on noisy-label robust learning for implicit feedback data. To formulate the issue, we first introduce Bayesian Point-wise Optimization (BPO) to learn a model, e.g., Matrix Factorization (MF), by maximum likelihood estimation. We predict users' preferences with the model and learn it by maximizing likelihood of observed data labels, i.e., a user prefers her positive samples and has no interests in her unvoted samples. However, in reality, a user may have interests in some of her unvoted samples, which are indeed positive samples mislabeled as negative ones. We then consider the risk of these noisy labels, and propose a Noisy-label Robust BPO (NBPO). NBPO also maximizes the observation likelihood while connects users' preference and observed labels by the likelihood of label flipping based on the Bayes' theorem. In NBPO, a user prefers her true positive samples and shows no interests in her true negative samples, hence the optimization quality is dramatically improved. Extensive experiments on two public real-world datasets show the significant improvement of our proposed optimization methods.

LLMs are increasingly transforming our digital ecosystem, but they often inherit societal biases learned from their training data, for instance stereotypes associating certain attributes with specific identity groups. While whether and how these biases are mitigated may depend on the specific use cases, being able to effectively detect instances of stereotype perpetuation is a crucial first step. Current methods to assess presence of stereotypes in generated language rely on simple template or co-occurrence based measures, without accounting for the variety of sentential contexts they manifest in. We argue that understanding the sentential context is crucial for detecting instances of generalization. We distinguish two types of generalizations: (1) language that merely mentions the presence of a generalization ("people think the French are very rude"), and (2) language that reinforces such a generalization ("as French they must be rude"), from non-generalizing context ("My French friends think I am rude"). For meaningful stereotype evaluations, we need to reliably distinguish such instances of generalizations. We introduce the new task of detecting generalization in language, and build GeniL, a multilingual dataset of over 50K sentences from 9 languages (English, Arabic, Bengali, Spanish, French, Hindi, Indonesian, Malay, and Portuguese) annotated for instances of generalizations. We demonstrate that the likelihood of a co-occurrence being an instance of generalization is usually low, and varies across different languages, identity groups, and attributes. We build classifiers to detect generalization in language with an overall PR-AUC of 58.7, with varying degrees of performance across languages. Our research provides data and tools to enable a nuanced understanding of stereotype perpetuation, a crucial step towards more inclusive and responsible language technologies.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

Large Language Models (LLMs) have succeeded considerably in In-Context-Learning (ICL) based summarization. However, saliency is subject to the users' specific preference histories. Hence, we need reliable In-Context Personalization Learning (ICPL) capabilities within such LLMs. For any arbitrary LLM to exhibit ICPL, it needs to have the ability to discern contrast in user profiles. A recent study proposed a measure for degree-of-personalization called EGISES for the first time. EGISES measures a model's responsiveness to user profile differences. However, it cannot test if a model utilizes all three types of cues provided in ICPL prompts: (i) example summaries, (ii) user's reading histories, and (iii) contrast in user profiles. To address this, we propose the iCOPERNICUS framework, a novel In-COntext PERsonalization learNIng sCrUtiny of Summarization capability in LLMs that uses EGISES as a comparative measure. As a case-study, we evaluate 17 state-of-the-art LLMs based on their reported ICL performances and observe that 15 models' ICPL degrades (min: 1.6%; max: 3.6%) when probed with richer prompts, thereby showing lack of true ICPL.

We present a large-scale study of gender bias in occupation classification, a task where the use of machine learning may lead to negative outcomes on peoples' lives. We analyze the potential allocation harms that can result from semantic representation bias. To do so, we study the impact on occupation classification of including explicit gender indicators---such as first names and pronouns---in different semantic representations of online biographies. Additionally, we quantify the bias that remains when these indicators are "scrubbed," and describe proxy behavior that occurs in the absence of explicit gender indicators. As we demonstrate, differences in true positive rates between genders are correlated with existing gender imbalances in occupations, which may compound these imbalances.

Gender bias in machine translation (MT) is recognized as an issue that can harm people and society. And yet, advancements in the field rarely involve people, the final MT users, or inform how they might be impacted by biased technologies. Current evaluations are often restricted to automatic methods, which offer an opaque estimate of what the downstream impact of gender disparities might be. We conduct an extensive human-centered study to examine if and to what extent bias in MT brings harms with tangible costs, such as quality of service gaps across women and men. To this aim, we collect behavioral data from 90 participants, who post-edited MT outputs to ensure correct gender translation. Across multiple datasets, languages, and types of users, our study shows that feminine post-editing demands significantly more technical and temporal effort, also corresponding to higher financial costs. Existing bias measurements, however, fail to reflect the found disparities. Our findings advocate for human-centered approaches that can inform the societal impact of bias.

Self-evaluation using large language models (LLMs) has proven valuable not only in benchmarking but also methods like reward modeling, constitutional AI, and self-refinement. But new biases are introduced due to the same LLM acting as both the evaluator and the evaluatee. One such bias is self-preference, where an LLM evaluator scores its own outputs higher than others' while human annotators consider them of equal quality. But do LLMs actually recognize their own outputs when they give those texts higher scores, or is it just a coincidence? In this paper, we investigate if self-recognition capability contributes to self-preference. We discover that, out of the box, LLMs such as GPT-4 and Llama 2 have non-trivial accuracy at distinguishing themselves from other LLMs and humans. By fine-tuning LLMs, we discover a linear correlation between self-recognition capability and the strength of self-preference bias; using controlled experiments, we show that the causal explanation resists straightforward confounders. We discuss how self-recognition can interfere with unbiased evaluations and AI safety more generally.

Despite significant progress in the field, it is still challenging to create personalized visual representations that align closely with the desires and preferences of individual users. This process requires users to articulate their ideas in words that are both comprehensible to the models and accurately capture their vision, posing difficulties for many users. In this paper, we tackle this challenge by leveraging historical user interactions with the system to enhance user prompts. We propose a novel approach that involves rewriting user prompts based on a newly collected large-scale text-to-image dataset with over 300k prompts from 3115 users. Our rewriting model enhances the expressiveness and alignment of user prompts with their intended visual outputs. Experimental results demonstrate the superiority of our methods over baseline approaches, as evidenced in our new offline evaluation method and online tests. Our code and dataset are available at https://github.com/zzjchen/Tailored-Visions .

The primary goal in recommendation is to suggest relevant content to users, but optimizing for accuracy often results in recommendations that lack diversity. To remedy this, conventional approaches such as re-ranking improve diversity by presenting more diverse items. Here we argue that to promote inherent and prolonged diversity, the system must encourage its creation. Towards this, we harness the performative nature of recommendation, and show how learning can incentivize strategic content creators to create diverse content. Our approach relies on a novel form of regularization that anticipates strategic changes to content, and penalizes for content homogeneity. We provide analytic and empirical results that demonstrate when and how diversity can be incentivized, and experimentally demonstrate the utility of our approach on synthetic and semi-synthetic data.

Personalized summarization models cater to individuals' subjective understanding of saliency, as represented by their reading history and current topics of attention. Existing personalized text summarizers are primarily evaluated based on accuracy measures such as BLEU, ROUGE, and METEOR. However, a recent study argued that accuracy measures are inadequate for evaluating the degree of personalization of these models and proposed EGISES, the first metric to evaluate personalized text summaries. It was suggested that accuracy is a separate aspect and should be evaluated standalone. In this paper, we challenge the necessity of an accuracy leaderboard, suggesting that relying on accuracy-based aggregated results might lead to misleading conclusions. To support this, we delve deeper into EGISES, demonstrating both theoretically and empirically that it measures the degree of responsiveness, a necessary but not sufficient condition for degree-of-personalization. We subsequently propose PerSEval, a novel measure that satisfies the required sufficiency condition. Based on the benchmarking of ten SOTA summarization models on the PENS dataset, we empirically establish that -- (i) PerSEval is reliable w.r.t human-judgment correlation (Pearson's r = 0.73; Spearman's rho = 0.62; Kendall's tau = 0.42), (ii) PerSEval has high rank-stability, (iii) PerSEval as a rank-measure is not entailed by EGISES-based ranking, and (iv) PerSEval can be a standalone rank-measure without the need of any aggregated ranking.

Recent advances in machine learning leverage massive datasets of unlabeled images from the web to learn general-purpose image representations for tasks from image classification to face recognition. But do unsupervised computer vision models automatically learn implicit patterns and embed social biases that could have harmful downstream effects? We develop a novel method for quantifying biased associations between representations of social concepts and attributes in images. We find that state-of-the-art unsupervised models trained on ImageNet, a popular benchmark image dataset curated from internet images, automatically learn racial, gender, and intersectional biases. We replicate 8 previously documented human biases from social psychology, from the innocuous, as with insects and flowers, to the potentially harmful, as with race and gender. Our results closely match three hypotheses about intersectional bias from social psychology. For the first time in unsupervised computer vision, we also quantify implicit human biases about weight, disabilities, and several ethnicities. When compared with statistical patterns in online image datasets, our findings suggest that machine learning models can automatically learn bias from the way people are stereotypically portrayed on the web.

Since the release of OpenAI's ChatGPT, generative language models have attracted extensive public attention. The increased usage has highlighted generative models' broad utility, but also revealed several forms of embedded bias. Some is induced by the pre-training corpus; but additional bias specific to generative models arises from the use of subjective fine-tuning to avoid generating harmful content. Fine-tuning bias may come from individual engineers and company policies, and affects which prompts the model chooses to refuse. In this experiment, we characterize ChatGPT's refusal behavior using a black-box attack. We first query ChatGPT with a variety of offensive and benign prompts (n=1,706), then manually label each response as compliance or refusal. Manual examination of responses reveals that refusal is not cleanly binary, and lies on a continuum; as such, we map several different kinds of responses to a binary of compliance or refusal. The small manually-labeled dataset is used to train a refusal classifier, which achieves an accuracy of 96%. Second, we use this refusal classifier to bootstrap a larger (n=10,000) dataset adapted from the Quora Insincere Questions dataset. With this machine-labeled data, we train a prompt classifier to predict whether ChatGPT will refuse a given question, without seeing ChatGPT's response. This prompt classifier achieves 76% accuracy on a test set of manually labeled questions (n=985). We examine our classifiers and the prompt n-grams that are most predictive of either compliance or refusal. Our datasets and code are available at https://github.com/maxwellreuter/chatgpt-refusals.

Do large language models (LLMs) exhibit sociodemographic biases, even when they decline to respond? To bypass their refusal to "speak," we study this research question by probing contextualized embeddings and exploring whether this bias is encoded in its latent representations. We propose a logistic Bradley-Terry probe which predicts word pair preferences of LLMs from the words' hidden vectors. We first validate our probe on three pair preference tasks and thirteen LLMs, where we outperform the word embedding association test (WEAT), a standard approach in testing for implicit association, by a relative 27% in error rate. We also find that word pair preferences are best represented in the middle layers. Next, we transfer probes trained on harmless tasks (e.g., pick the larger number) to controversial ones (compare ethnicities) to examine biases in nationality, politics, religion, and gender. We observe substantial bias for all target classes: for instance, the Mistral model implicitly prefers Europe to Africa, Christianity to Judaism, and left-wing to right-wing politics, despite declining to answer. This suggests that instruction fine-tuning does not necessarily debias contextualized embeddings. Our codebase is at https://github.com/castorini/biasprobe.

The advent of large language models marks a revolutionary breakthrough in artificial intelligence. With the unprecedented scale of training and model parameters, the capability of large language models has been dramatically improved, leading to human-like performances in understanding, language synthesizing, and common-sense reasoning, etc. Such a major leap-forward in general AI capacity will change the pattern of how personalization is conducted. For one thing, it will reform the way of interaction between humans and personalization systems. Instead of being a passive medium of information filtering, large language models present the foundation for active user engagement. On top of such a new foundation, user requests can be proactively explored, and user's required information can be delivered in a natural and explainable way. For another thing, it will also considerably expand the scope of personalization, making it grow from the sole function of collecting personalized information to the compound function of providing personalized services. By leveraging large language models as general-purpose interface, the personalization systems may compile user requests into plans, calls the functions of external tools to execute the plans, and integrate the tools' outputs to complete the end-to-end personalization tasks. Today, large language models are still being developed, whereas the application in personalization is largely unexplored. Therefore, we consider it to be the right time to review the challenges in personalization and the opportunities to address them with LLMs. In particular, we dedicate this perspective paper to the discussion of the following aspects: the development and challenges for the existing personalization system, the newly emerged capabilities of large language models, and the potential ways of making use of large language models for personalization.

We generalize the notion of social biases from language embeddings to grounded vision and language embeddings. Biases are present in grounded embeddings, and indeed seem to be equally or more significant than for ungrounded embeddings. This is despite the fact that vision and language can suffer from different biases, which one might hope could attenuate the biases in both. Multiple ways exist to generalize metrics measuring bias in word embeddings to this new setting. We introduce the space of generalizations (Grounded-WEAT and Grounded-SEAT) and demonstrate that three generalizations answer different yet important questions about how biases, language, and vision interact. These metrics are used on a new dataset, the first for grounded bias, created by augmenting extending standard linguistic bias benchmarks with 10,228 images from COCO, Conceptual Captions, and Google Images. Dataset construction is challenging because vision datasets are themselves very biased. The presence of these biases in systems will begin to have real-world consequences as they are deployed, making carefully measuring bias and then mitigating it critical to building a fair society.

We present a comprehensive computational study of the under-investigated phenomenon of personal name compounds (PNCs) in German such as Willkommens-Merkel ('Welcome-Merkel'). Prevalent in news, social media, and political discourse, PNCs are hypothesized to exhibit an evaluative function that is reflected in a more positive or negative perception as compared to the respective personal full name (such as Angela Merkel). We model 321 PNCs and their corresponding full names at discourse level, and show that PNCs bear an evaluative nature that can be captured through a variety of computational methods. Specifically, we assess through valence information whether a PNC is more positively or negatively evaluative than the person's name, by applying and comparing two approaches using (i) valence norms and (ii) pretrained language models (PLMs). We further enrich our data with personal, domain-specific, and extra-linguistic information and perform a range of regression analyses revealing that factors including compound and modifier valence, domain, and political party membership influence how a PNC is evaluated.

The rapid advancement of language models (LMs) necessitates robust alignment with diverse user values. However, current preference optimization approaches often fail to capture the plurality of user opinions, instead reinforcing majority viewpoints and marginalizing minority perspectives. We introduce PERSONA, a reproducible test bed designed to evaluate and improve pluralistic alignment of LMs. We procedurally generate diverse user profiles from US census data, resulting in 1,586 synthetic personas with varied demographic and idiosyncratic attributes. We then generate a large-scale evaluation dataset containing 3,868 prompts and 317,200 feedback pairs obtained from our synthetic personas. Leveraging this dataset, we systematically evaluate LM capabilities in role-playing diverse users, verified through human judges, and the establishment of both a benchmark, PERSONA Bench, for pluralistic alignment approaches as well as an extensive dataset to create new and future benchmarks. The full dataset and benchmarks are available here: https://www.synthlabs.ai/research/persona.

Large Multimodal Models (LMMs) have shown remarkable capabilities across a variety of tasks (e.g., image captioning, visual question answering). While broad, their knowledge remains generic (e.g., recognizing a dog), and they are unable to handle personalized subjects (e.g., recognizing a user's pet dog). Human reasoning, in contrast, typically operates within the context of specific subjects in our surroundings. For example, one might ask, "What should I buy for my dog's birthday?"; as opposed to a generic inquiry about "What should I buy for a dog's birthday?". Similarly, when looking at a friend's image, the interest lies in seeing their activities (e.g., "my friend is holding a cat"), rather than merely observing generic human actions (e.g., "a man is holding a cat"). In this paper, we introduce the novel task of personalizing LMMs, so that they can have conversations about a specific subject. We propose Yo'LLaVA, which learns to embed a personalized subject into a set of latent tokens given a handful of example images of the subject. Our qualitative and quantitative analyses reveal that Yo'LLaVA can learn the concept more efficiently using fewer tokens and more effectively encode the visual attributes compared to strong prompting baselines (e.g., LLaVA).

The growing capability and accessibility of machine learning has led to its application to many real-world domains and data about people. Despite the benefits algorithmic systems may bring, models can reflect, inject, or exacerbate implicit and explicit societal biases into their outputs, disadvantaging certain demographic subgroups. Discovering which biases a machine learning model has introduced is a great challenge, due to the numerous definitions of fairness and the large number of potentially impacted subgroups. We present FairVis, a mixed-initiative visual analytics system that integrates a novel subgroup discovery technique for users to audit the fairness of machine learning models. Through FairVis, users can apply domain knowledge to generate and investigate known subgroups, and explore suggested and similar subgroups. FairVis' coordinated views enable users to explore a high-level overview of subgroup performance and subsequently drill down into detailed investigation of specific subgroups. We show how FairVis helps to discover biases in two real datasets used in predicting income and recidivism. As a visual analytics system devoted to discovering bias in machine learning, FairVis demonstrates how interactive visualization may help data scientists and the general public understand and create more equitable algorithmic systems.

Various design settings for in-context learning (ICL), such as the choice and order of the in-context examples, can bias a model toward a particular prediction without being reflective of an understanding of the task. While many studies discuss these design choices, there have been few systematic investigations into categorizing them and mitigating their impact. In this work, we define a typology for three types of label biases in ICL for text classification: vanilla-label bias, context-label bias, and domain-label bias (which we conceptualize and detect for the first time). Our analysis demonstrates that prior label bias calibration methods fall short of addressing all three types of biases. Specifically, domain-label bias restricts LLMs to random-level performance on many tasks regardless of the choice of in-context examples. To mitigate the effect of these biases, we propose a simple bias calibration method that estimates a language model's label bias using random in-domain words from the task corpus. After controlling for this estimated bias when making predictions, our novel domain-context calibration significantly improves the ICL performance of GPT-J and GPT-3 on a wide range of tasks. The gain is substantial on tasks with large domain-label bias (up to 37% in Macro-F1). Furthermore, our results generalize to models with different scales, pretraining methods, and manually-designed task instructions, showing the prevalence of label biases in ICL.

One of the most pressing challenges in the digital media landscape is understanding the impact of biases on the news sources that people rely on for information. Biased news can have significant and far-reaching consequences, influencing our perspectives and shaping the decisions we make, potentially endangering the public and individual well-being. With the advent of the Internet and social media, discussions have moved online, making it easier to disseminate both accurate and inaccurate information. To combat mis- and dis-information, many have begun to evaluate the reliability of news sources, but these assessments often only examine the validity of the news (narrative bias) and neglect other types of biases, such as the deliberate selection of events to favor certain perspectives (selection bias). This paper aims to investigate these biases in various news sources and their correlation with third-party evaluations of reliability, engagement, and online audiences. Using machine learning to classify content, we build a six-year dataset on the Italian vaccine debate and adopt a Bayesian latent space model to identify narrative and selection biases. Our results show that the source classification provided by third-party organizations closely follows the narrative bias dimension, while it is much less accurate in identifying the selection bias. Moreover, we found a nonlinear relationship between biases and engagement, with higher engagement for extreme positions. Lastly, analysis of news consumption on Twitter reveals common audiences among news outlets with similar ideological positions.

Offensive speech detection is a key component of content moderation. However, what is offensive can be highly subjective. This paper investigates how machine and human moderators disagree on what is offensive when it comes to real-world social web political discourse. We show that (1) there is extensive disagreement among the moderators (humans and machines); and (2) human and large-language-model classifiers are unable to predict how other human raters will respond, based on their political leanings. For (1), we conduct a noise audit at an unprecedented scale that combines both machine and human responses. For (2), we introduce a first-of-its-kind dataset of vicarious offense. Our noise audit reveals that moderation outcomes vary wildly across different machine moderators. Our experiments with human moderators suggest that political leanings combined with sensitive issues affect both first-person and vicarious offense. The dataset is available through https://github.com/Homan-Lab/voiced.

A stereotype is an over-generalized belief about a particular group of people, e.g., Asians are good at math or Asians are bad drivers. Such beliefs (biases) are known to hurt target groups. Since pretrained language models are trained on large real world data, they are known to capture stereotypical biases. In order to assess the adverse effects of these models, it is important to quantify the bias captured in them. Existing literature on quantifying bias evaluates pretrained language models on a small set of artificially constructed bias-assessing sentences. We present StereoSet, a large-scale natural dataset in English to measure stereotypical biases in four domains: gender, profession, race, and religion. We evaluate popular models like BERT, GPT-2, RoBERTa, and XLNet on our dataset and show that these models exhibit strong stereotypical biases. We also present a leaderboard with a hidden test set to track the bias of future language models at https://stereoset.mit.edu

Large Language Models (LLMs) are trained on extensive web corpora, which enable them to understand and generate human-like text. However, this training process also results in inherent biases within the models. These biases arise from web data's diverse and often uncurated nature, containing various stereotypes and prejudices. Previous works on debiasing models rely on benchmark datasets to measure their method's performance. However, these datasets suffer from several pitfalls due to the highly subjective understanding of bias, highlighting a critical need for contextual exploration. We propose understanding the context of inputs by considering the diverse situations in which they may arise. Our contribution is two-fold: (i) we augment 2,291 stereotyped statements from two existing bias-benchmark datasets with points for adding context; (ii) we develop the Context-Oriented Bias Indicator and Assessment Score (COBIAS) to assess a statement's contextual reliability in measuring bias. Our metric aligns with human judgment on contextual reliability of statements (Spearman's rho = 0.65, p = 3.4 * 10^{-60}) and can be used to create reliable datasets, which would assist bias mitigation works.

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

As LLMs are increasingly integrated into user-facing applications, addressing biases that perpetuate societal inequalities is crucial. While much work has gone into measuring or mitigating biases in these models, fewer studies have investigated their origins. Therefore, this study examines the correlation between gender-occupation bias in pre-training data and their manifestation in LLMs, focusing on the Dolma dataset and the OLMo model. Using zero-shot prompting and token co-occurrence analyses, we explore how biases in training data influence model outputs. Our findings reveal that biases present in pre-training data are amplified in model outputs. The study also examines the effects of prompt types, hyperparameters, and instruction-tuning on bias expression, finding instruction-tuning partially alleviating representational bias while still maintaining overall stereotypical gender associations, whereas hyperparameters and prompting variation have a lesser effect on bias expression. Our research traces bias throughout the LLM development pipeline and underscores the importance of mitigating bias at the pretraining stage.

Recent years have witnessed an interesting phenomenon in which users come together to interrogate potentially harmful algorithmic behaviors they encounter in their everyday lives. Researchers have started to develop theoretical and empirical understandings of these user driven audits, with a hope to harness the power of users in detecting harmful machine behaviors. However, little is known about user participation and their division of labor in these audits, which are essential to support these collective efforts in the future. Through collecting and analyzing 17,984 tweets from four recent cases of user driven audits, we shed light on patterns of user participation and engagement, especially with the top contributors in each case. We also identified the various roles user generated content played in these audits, including hypothesizing, data collection, amplification, contextualization, and escalation. We discuss implications for designing tools to support user driven audits and users who labor to raise awareness of algorithm bias.

Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not exposed to the items (positive-unlabeled problem). This leads to a difficulty in predicting the users' preferences from implicit feedback. Previous studies addressed the positive-unlabeled problem by uniformly upweighting the loss for the positive feedback data or estimating the confidence of each data having relevance information via the EM-algorithm. However, these methods failed to address the missing-not-at-random problem in which popular or frequently recommended items are more likely to be clicked than other items even if a user does not have a considerable interest in them. To overcome these limitations, we first define an ideal loss function to be optimized to realize recommendations that maximize the relevance and propose an unbiased estimator for the ideal loss. Subsequently, we analyze the variance of the proposed unbiased estimator and further propose a clipped estimator that includes the unbiased estimator as a special case. We demonstrate that the clipped estimator is expected to improve the performance of the recommender system, by considering the bias-variance trade-off. We conduct semi-synthetic and real-world experiments and demonstrate that the proposed method largely outperforms the baselines. In particular, the proposed method works better for rare items that are less frequently observed in the training data. The findings indicate that the proposed method can better achieve the objective of recommending items with the highest relevance.

Social bias in machine learning has drawn significant attention, with work ranging from demonstrations of bias in a multitude of applications, curating definitions of fairness for different contexts, to developing algorithms to mitigate bias. In natural language processing, gender bias has been shown to exist in context-free word embeddings. Recently, contextual word representations have outperformed word embeddings in several downstream NLP tasks. These word representations are conditioned on their context within a sentence, and can also be used to encode the entire sentence. In this paper, we analyze the extent to which state-of-the-art models for contextual word representations, such as BERT and GPT-2, encode biases with respect to gender, race, and intersectional identities. Towards this, we propose assessing bias at the contextual word level. This novel approach captures the contextual effects of bias missing in context-free word embeddings, yet avoids confounding effects that underestimate bias at the sentence encoding level. We demonstrate evidence of bias at the corpus level, find varying evidence of bias in embedding association tests, show in particular that racial bias is strongly encoded in contextual word models, and observe that bias effects for intersectional minorities are exacerbated beyond their constituent minority identities. Further, evaluating bias effects at the contextual word level captures biases that are not captured at the sentence level, confirming the need for our novel approach.

Text-to-Image (TTI) generative models have shown great progress in the past few years in terms of their ability to generate complex and high-quality imagery. At the same time, these models have been shown to suffer from harmful biases, including exaggerated societal biases (e.g., gender, ethnicity), as well as incidental correlations that limit such a model's ability to generate more diverse imagery. In this paper, we propose a general approach to study and quantify a broad spectrum of biases, for any TTI model and for any prompt, using counterfactual reasoning. Unlike other works that evaluate generated images on a predefined set of bias axes, our approach automatically identifies potential biases that might be relevant to the given prompt, and measures those biases. In addition, we complement quantitative scores with post-hoc explanations in terms of semantic concepts in the images generated. We show that our method is uniquely capable of explaining complex multi-dimensional biases through semantic concepts, as well as the intersectionality between different biases for any given prompt. We perform extensive user studies to illustrate that the results of our method and analysis are consistent with human judgements.

Text-to-image diffusion models have shown remarkable success in generating a personalized subject based on a few reference images. However, current methods struggle with handling multiple subjects simultaneously, often resulting in mixed identities with combined attributes from different subjects. In this work, we present MuDI, a novel framework that enables multi-subject personalization by effectively decoupling identities from multiple subjects. Our main idea is to utilize segmented subjects generated by the Segment Anything Model for both training and inference, as a form of data augmentation for training and initialization for the generation process. Our experiments demonstrate that MuDI can produce high-quality personalized images without identity mixing, even for highly similar subjects as shown in Figure 1. In human evaluation, MuDI shows twice as many successes for personalizing multiple subjects without identity mixing over existing baselines and is preferred over 70% compared to the strongest baseline. More results are available at https://mudi-t2i.github.io/.

Large language models (LLMs) are increasingly deployed via public-facing interfaces to interact with millions of users, each with diverse preferences. Despite this, preference tuning of LLMs predominantly relies on reward models trained using binary judgments where annotators select the preferred choice out of pairs of model outputs. In this work, we argue that this reliance on binary choices does not capture the broader, aggregate preferences of the target user in real-world tasks. We propose a taxonomy that identifies two dimensions of subjectivity where different users disagree on the preferred output-namely, the Plurality of Responses to Prompts, where prompts allow for multiple correct answers, and the Indistinguishability of Responses, where candidate outputs are paraphrases of each other. We show that reward models correlate weakly with user preferences in these cases. As a first step to address this issue, we introduce a simple yet effective method that augments existing binary preference datasets with synthetic preference judgments to estimate potential user disagreement. Incorporating these via a margin term as a form of regularization during model training yields predictions that better align with the aggregate user preferences.

Models of various NLP tasks have been shown to exhibit stereotypes, and the bias in the question answering (QA) models is especially harmful as the output answers might be directly consumed by the end users. There have been datasets to evaluate bias in QA models, while bias mitigation technique for the QA models is still under-explored. In this work, we propose BMBI, an approach to mitigate the bias of multiple-choice QA models. Based on the intuition that a model would lean to be more biased if it learns from a biased example, we measure the bias level of a query instance by observing its influence on another instance. If the influenced instance is more biased, we derive that the query instance is biased. We then use the bias level detected as an optimization objective to form a multi-task learning setting in addition to the original QA task. We further introduce a new bias evaluation metric to quantify bias in a comprehensive and sensitive way. We show that our method could be applied to multiple QA formulations across multiple bias categories. It can significantly reduce the bias level in all 9 bias categories in the BBQ dataset while maintaining comparable QA accuracy.

Combating bias in NLP requires bias measurement. Bias measurement is almost always achieved by using lexicons of seed terms, i.e. sets of words specifying stereotypes or dimensions of interest. This reproducibility study focuses on the original authors' main claim that the rationale for the construction of these lexicons needs thorough checking before usage, as the seeds used for bias measurement can themselves exhibit biases. The study aims to evaluate the reproducibility of the quantitative and qualitative results presented in the paper and the conclusions drawn thereof. We reproduce most of the results supporting the original authors' general claim: seed sets often suffer from biases that affect their performance as a baseline for bias metrics. Generally, our results mirror the original paper's. They are slightly different on select occasions, but not in ways that undermine the paper's general intent to show the fragility of seed sets.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

In the context of personalized federated learning (FL), the critical challenge is to balance local model improvement and global model tuning when the personal and global objectives may not be exactly aligned. Inspired by Bayesian hierarchical models, we develop a self-aware personalized FL method where each client can automatically balance the training of its local personal model and the global model that implicitly contributes to other clients' training. Such a balance is derived from the inter-client and intra-client uncertainty quantification. A larger inter-client variation implies more personalization is needed. Correspondingly, our method uses uncertainty-driven local training steps and aggregation rule instead of conventional local fine-tuning and sample size-based aggregation. With experimental studies on synthetic data, Amazon Alexa audio data, and public datasets such as MNIST, FEMNIST, CIFAR10, and Sent140, we show that our proposed method can achieve significantly improved personalization performance compared with the existing counterparts.

As language models grow in popularity, it becomes increasingly important to clearly measure all possible markers of demographic identity in order to avoid perpetuating existing societal harms. Many datasets for measuring bias currently exist, but they are restricted in their coverage of demographic axes and are commonly used with preset bias tests that presuppose which types of biases models can exhibit. In this work, we present a new, more inclusive bias measurement dataset, HolisticBias, which includes nearly 600 descriptor terms across 13 different demographic axes. HolisticBias was assembled in a participatory process including experts and community members with lived experience of these terms. These descriptors combine with a set of bias measurement templates to produce over 450,000 unique sentence prompts, which we use to explore, identify, and reduce novel forms of bias in several generative models. We demonstrate that HolisticBias is effective at measuring previously undetectable biases in token likelihoods from language models, as well as in an offensiveness classifier. We will invite additions and amendments to the dataset, which we hope will serve as a basis for more easy-to-use and standardized methods for evaluating bias in NLP models.

Language models (LMs) are pretrained on diverse data sources, including news, discussion forums, books, and online encyclopedias. A significant portion of this data includes opinions and perspectives which, on one hand, celebrate democracy and diversity of ideas, and on the other hand are inherently socially biased. Our work develops new methods to (1) measure political biases in LMs trained on such corpora, along social and economic axes, and (2) measure the fairness of downstream NLP models trained on top of politically biased LMs. We focus on hate speech and misinformation detection, aiming to empirically quantify the effects of political (social, economic) biases in pretraining data on the fairness of high-stakes social-oriented tasks. Our findings reveal that pretrained LMs do have political leanings that reinforce the polarization present in pretraining corpora, propagating social biases into hate speech predictions and misinformation detectors. We discuss the implications of our findings for NLP research and propose future directions to mitigate unfairness.

Human biases are ubiquitous but not uniform: disparities exist across linguistic, cultural, and societal borders. As large amounts of recent literature suggest, language models (LMs) trained on human data can reflect and often amplify the effects of these social biases. However, the vast majority of existing studies on bias are heavily skewed towards Western and European languages. In this work, we scale the Word Embedding Association Test (WEAT) to 24 languages, enabling broader studies and yielding interesting findings about LM bias. We additionally enhance this data with culturally relevant information for each language, capturing local contexts on a global scale. Further, to encompass more widely prevalent societal biases, we examine new bias dimensions across toxicity, ableism, and more. Moreover, we delve deeper into the Indian linguistic landscape, conducting a comprehensive regional bias analysis across six prevalent Indian languages. Finally, we highlight the significance of these social biases and the new dimensions through an extensive comparison of embedding methods, reinforcing the need to address them in pursuit of more equitable language models. All code, data and results are available here: https://github.com/iamshnoo/weathub.

Large Language Models (LLMs) are prone to inheriting and amplifying societal biases embedded within their training data, potentially reinforcing harmful stereotypes related to gender, occupation, and other sensitive categories. This issue becomes particularly problematic as biased LLMs can have far-reaching consequences, leading to unfair practices and exacerbating social inequalities across various domains, such as recruitment, online content moderation, or even the criminal justice system. Although prior research has focused on detecting bias in LLMs using specialized datasets designed to highlight intrinsic biases, there has been a notable lack of investigation into how these findings correlate with authoritative datasets, such as those from the U.S. National Bureau of Labor Statistics (NBLS). To address this gap, we conduct empirical research that evaluates LLMs in a ``bias-out-of-the-box" setting, analyzing how the generated outputs compare with the distributions found in NBLS data. Furthermore, we propose a straightforward yet effective debiasing mechanism that directly incorporates NBLS instances to mitigate bias within LLMs. Our study spans seven different LLMs, including instructable, base, and mixture-of-expert models, and reveals significant levels of bias that are often overlooked by existing bias detection techniques. Importantly, our debiasing method, which does not rely on external datasets, demonstrates a substantial reduction in bias scores, highlighting the efficacy of our approach in creating fairer and more reliable LLMs.

Many machine learning algorithms are trained and evaluated by splitting data from a single source into training and test sets. While such focus on in-distribution learning scenarios has led to interesting advancement, it has not been able to tell if models are relying on dataset biases as shortcuts for successful prediction (e.g., using snow cues for recognising snowmobiles), resulting in biased models that fail to generalise when the bias shifts to a different class. The cross-bias generalisation problem has been addressed by de-biasing training data through augmentation or re-sampling, which are often prohibitive due to the data collection cost (e.g., collecting images of a snowmobile on a desert) and the difficulty of quantifying or expressing biases in the first place. In this work, we propose a novel framework to train a de-biased representation by encouraging it to be different from a set of representations that are biased by design. This tactic is feasible in many scenarios where it is much easier to define a set of biased representations than to define and quantify bias. We demonstrate the efficacy of our method across a variety of synthetic and real-world biases; our experiments show that the method discourages models from taking bias shortcuts, resulting in improved generalisation. Source code is available at https://github.com/clovaai/rebias.

There is a growing collection of work analyzing and mitigating societal biases in language understanding, generation, and retrieval tasks, though examining biases in creative tasks remains underexplored. Creative language applications are meant for direct interaction with users, so it is important to quantify and mitigate societal biases in these applications. We introduce a novel study on a pipeline to mitigate societal biases when retrieving next verse suggestions in a poetry composition system. Our results suggest that data augmentation through sentiment style transfer has potential for mitigating societal biases.

Deep neural networks often learn unintended bias during training, which might have harmful effects when deployed in real-world settings. This work surveys 214 papers related to sociodemographic bias in natural language processing (NLP). In this study, we aim to provide a more comprehensive understanding of the similarities and differences among approaches to sociodemographic bias in NLP. To better understand the distinction between bias and real-world harm, we turn to ideas from psychology and behavioral economics to propose a definition for sociodemographic bias. We identify three main categories of NLP bias research: types of bias, quantifying bias, and debiasing techniques. We highlight the current trends in quantifying bias and debiasing techniques, offering insights into their strengths and weaknesses. We conclude that current approaches on quantifying bias face reliability issues, that many of the bias metrics do not relate to real-world bias, and that debiasing techniques need to focus more on training methods. Finally, we provide recommendations for future work.

Large language models (LLMs) can pass explicit social bias tests but still harbor implicit biases, similar to humans who endorse egalitarian beliefs yet exhibit subtle biases. Measuring such implicit biases can be a challenge: as LLMs become increasingly proprietary, it may not be possible to access their embeddings and apply existing bias measures; furthermore, implicit biases are primarily a concern if they affect the actual decisions that these systems make. We address both challenges by introducing two new measures of bias: LLM Implicit Bias, a prompt-based method for revealing implicit bias; and LLM Decision Bias, a strategy to detect subtle discrimination in decision-making tasks. Both measures are based on psychological research: LLM Implicit Bias adapts the Implicit Association Test, widely used to study the automatic associations between concepts held in human minds; and LLM Decision Bias operationalizes psychological results indicating that relative evaluations between two candidates, not absolute evaluations assessing each independently, are more diagnostic of implicit biases. Using these measures, we found pervasive stereotype biases mirroring those in society in 8 value-aligned models across 4 social categories (race, gender, religion, health) in 21 stereotypes (such as race and criminality, race and weapons, gender and science, age and negativity). Our prompt-based LLM Implicit Bias measure correlates with existing language model embedding-based bias methods, but better predicts downstream behaviors measured by LLM Decision Bias. These new prompt-based measures draw from psychology's long history of research into measuring stereotype biases based on purely observable behavior; they expose nuanced biases in proprietary value-aligned LLMs that appear unbiased according to standard benchmarks.

Traditional recommender systems leverage users' item preference history to recommend novel content that users may like. However, modern dialog interfaces that allow users to express language-based preferences offer a fundamentally different modality for preference input. Inspired by recent successes of prompting paradigms for large language models (LLMs), we study their use for making recommendations from both item-based and language-based preferences in comparison to state-of-the-art item-based collaborative filtering (CF) methods. To support this investigation, we collect a new dataset consisting of both item-based and language-based preferences elicited from users along with their ratings on a variety of (biased) recommended items and (unbiased) random items. Among numerous experimental results, we find that LLMs provide competitive recommendation performance for pure language-based preferences (no item preferences) in the near cold-start case in comparison to item-based CF methods, despite having no supervised training for this specific task (zero-shot) or only a few labels (few-shot). This is particularly promising as language-based preference representations are more explainable and scrutable than item-based or vector-based representations.

Mitigating bias in machine learning systems requires refining our understanding of bias propagation pathways: from societal structures to large-scale data to trained models to impact on society. In this work, we focus on one aspect of the problem, namely bias amplification: the tendency of models to amplify the biases present in the data they are trained on. A metric for measuring bias amplification was introduced in the seminal work by Zhao et al. (2017); however, as we demonstrate, this metric suffers from a number of shortcomings including conflating different types of bias amplification and failing to account for varying base rates of protected attributes. We introduce and analyze a new, decoupled metric for measuring bias amplification, BiasAmp_{rightarrow} (Directional Bias Amplification). We thoroughly analyze and discuss both the technical assumptions and normative implications of this metric. We provide suggestions about its measurement by cautioning against predicting sensitive attributes, encouraging the use of confidence intervals due to fluctuations in the fairness of models across runs, and discussing the limitations of what this metric captures. Throughout this paper, we work to provide an interrogative look at the technical measurement of bias amplification, guided by our normative ideas of what we want it to encompass. Code is located at https://github.com/princetonvisualai/directional-bias-amp

While implicit feedback is foundational to modern recommender systems, factors such as human error, uncertainty, and ambiguity in user behavior inevitably introduce significant noise into this feedback, adversely affecting the accuracy and robustness of recommendations. To address this issue, existing methods typically aim to reduce the training weight of noisy feedback or discard it entirely, based on the observation that noisy interactions often exhibit higher losses in the overall loss distribution. However, we identify two key issues: (1) there is a significant overlap between normal and noisy interactions in the overall loss distribution, and (2) this overlap becomes even more pronounced when transitioning from pointwise loss functions (e.g., BCE loss) to pairwise loss functions (e.g., BPR loss). This overlap leads traditional methods to misclassify noisy interactions as normal, and vice versa. To tackle these challenges, we further investigate the loss overlap and find that for a given user, there is a clear distinction between normal and noisy interactions in the user's personal loss distribution. Based on this insight, we propose a resampling strategy to Denoise using the user's Personal Loss distribution, named PLD, which reduces the probability of noisy interactions being optimized. Specifically, during each optimization iteration, we create a candidate item pool for each user and resample the items from this pool based on the user's personal loss distribution, prioritizing normal interactions. Additionally, we conduct a theoretical analysis to validate PLD's effectiveness and suggest ways to further enhance its performance. Extensive experiments conducted on three datasets with varying noise ratios demonstrate PLD's efficacy and robustness.

Recent research on explainable recommendation generally frames the task as a standard text generation problem, and evaluates models simply based on the textual similarity between the predicted and ground-truth explanations. However, this approach fails to consider one crucial aspect of the systems: whether their outputs accurately reflect the users' (post-purchase) sentiments, i.e., whether and why they would like and/or dislike the recommended items. To shed light on this issue, we introduce new datasets and evaluation methods that focus on the users' sentiments. Specifically, we construct the datasets by explicitly extracting users' positive and negative opinions from their post-purchase reviews using an LLM, and propose to evaluate systems based on whether the generated explanations 1) align well with the users' sentiments, and 2) accurately identify both positive and negative opinions of users on the target items. We benchmark several recent models on our datasets and demonstrate that achieving strong performance on existing metrics does not ensure that the generated explanations align well with the users' sentiments. Lastly, we find that existing models can provide more sentiment-aware explanations when the users' (predicted) ratings for the target items are directly fed into the models as input. We will release our code and datasets upon acceptance.

The blind application of machine learning runs the risk of amplifying biases present in data. Such a danger is facing us with word embedding, a popular framework to represent text data as vectors which has been used in many machine learning and natural language processing tasks. We show that even word embeddings trained on Google News articles exhibit female/male gender stereotypes to a disturbing extent. This raises concerns because their widespread use, as we describe, often tends to amplify these biases. Geometrically, gender bias is first shown to be captured by a direction in the word embedding. Second, gender neutral words are shown to be linearly separable from gender definition words in the word embedding. Using these properties, we provide a methodology for modifying an embedding to remove gender stereotypes, such as the association between between the words receptionist and female, while maintaining desired associations such as between the words queen and female. We define metrics to quantify both direct and indirect gender biases in embeddings, and develop algorithms to "debias" the embedding. Using crowd-worker evaluation as well as standard benchmarks, we empirically demonstrate that our algorithms significantly reduce gender bias in embeddings while preserving the its useful properties such as the ability to cluster related concepts and to solve analogy tasks. The resulting embeddings can be used in applications without amplifying gender bias.

Text-to-image generative AI models such as Stable Diffusion are used daily by millions worldwide. However, the extent to which these models exhibit racial and gender stereotypes is not yet fully understood. Here, we document significant biases in Stable Diffusion across six races, two genders, 32 professions, and eight attributes. Additionally, we examine the degree to which Stable Diffusion depicts individuals of the same race as being similar to one another. This analysis reveals significant racial homogenization, e.g., depicting nearly all middle eastern men as dark-skinned, bearded, and wearing a traditional headdress. We then propose novel debiasing solutions that address the above stereotypes. Finally, using a preregistered experiment, we show that being presented with inclusive AI-generated faces reduces people's racial and gender biases, while being presented with non-inclusive ones increases such biases. This persists regardless of whether the images are labeled as AI-generated. Taken together, our findings emphasize the need to address biases and stereotypes in AI-generated content.

Recent studies show that instruction tuning and learning from human feedback improve the abilities of large language models (LMs) dramatically. While these tuning methods can make models generate high-quality text, we conjecture that more implicit cognitive biases may arise in these fine-tuned models. Our work provides evidence that these fine-tuned models exhibit biases that were absent or less pronounced in their pretrained predecessors. We examine the extent of this phenomenon in three cognitive biases - the decoy effect, the certainty effect, and the belief bias - all of which are known to influence human decision-making and reasoning. Our findings highlight the presence of these biases in various models, especially those that have undergone instruction tuning, such as Flan-T5, GPT3.5, and GPT4. This research constitutes a step toward comprehending cognitive biases in instruction-tuned LMs, which is crucial for the development of more reliable and unbiased language models.

Before being deployed for user-facing applications, developers align Large Language Models (LLMs) to user preferences through a variety of procedures, such as Reinforcement Learning From Human Feedback (RLHF) and Direct Preference Optimization (DPO). Current evaluations of these procedures focus on benchmarks of instruction following, reasoning, and truthfulness. However, human preferences are not universal, and aligning to specific preference sets may have unintended effects. We explore how alignment impacts performance along three axes of global representation: English dialects, multilingualism, and opinions from and about countries worldwide. Our results show that current alignment procedures create disparities between English dialects and global opinions. We find alignment improves capabilities in several languages. We conclude by discussing design decisions that led to these unintended impacts and recommendations for more equitable preference tuning.

It has been observed that large-scale language models capture undesirable societal biases, e.g. relating to race and gender; yet religious bias has been relatively unexplored. We demonstrate that GPT-3, a state-of-the-art contextual language model, captures persistent Muslim-violence bias. We probe GPT-3 in various ways, including prompt completion, analogical reasoning, and story generation, to understand this anti-Muslim bias, demonstrating that it appears consistently and creatively in different uses of the model and that it is severe even compared to biases about other religious groups. For instance, "Muslim" is analogized to "terrorist" in 23% of test cases, while "Jewish" is mapped to "money" in 5% of test cases. We quantify the positive distraction needed to overcome this bias with adversarial text prompts, and find that use of the most positive 6 adjectives reduces violent completions for "Muslims" from 66% to 20%, but which is still higher than for other religious groups.

We present a systematic study of biases in natural language generation (NLG) by analyzing text generated from prompts that contain mentions of different demographic groups. In this work, we introduce the notion of the regard towards a demographic, use the varying levels of regard towards different demographics as a defining metric for bias in NLG, and analyze the extent to which sentiment scores are a relevant proxy metric for regard. To this end, we collect strategically-generated text from language models and manually annotate the text with both sentiment and regard scores. Additionally, we build an automatic regard classifier through transfer learning, so that we can analyze biases in unseen text. Together, these methods reveal the extent of the biased nature of language model generations. Our analysis provides a study of biases in NLG, bias metrics and correlated human judgments, and empirical evidence on the usefulness of our annotated dataset.

Current methods for aligning large language models (LLMs) typically aim to reflect general human values and behaviors, but they often fail to capture the unique characteristics and preferences of individual users. To address this gap, we introduce the concept of Personality Alignment. This approach tailors LLMs' responses and decisions to match the specific preferences of individual users or closely related groups. Inspired by psychometrics, we created the Personality Alignment with Personality Inventories (PAPI) dataset, which includes data from 300,000 real subjects, each providing behavioral preferences based on the Big Five Personality Factors. This dataset allows us to quantitatively evaluate the extent to which LLMs can align with each subject's behavioral patterns. Recognizing the challenges of personality alignments: such as limited personal data, diverse preferences, and scalability requirements: we developed an activation intervention optimization method. This method enhances LLMs' ability to efficiently align with individual behavioral preferences using minimal data and computational resources. Remarkably, our method, PAS, achieves superior performance while requiring only 1/5 of the optimization time compared to DPO, offering practical value for personality alignment. Our work paves the way for future AI systems to make decisions and reason in truly personality ways, enhancing the relevance and meaning of AI interactions for each user and advancing human-centered artificial intelligence.The code has released in https://github.com/zhu-minjun/PAlign.

Diffusion models have demonstrated impressive image generation capabilities. Personalized approaches, such as textual inversion and Dreambooth, enhance model individualization using specific images. These methods enable generating images of specific objects based on diverse textual contexts. Our proposed approach aims to retain the model's original knowledge during new information integration, resulting in superior outcomes while necessitating less training time compared to Dreambooth and textual inversion.

Language model users often issue queries that lack specification, where the context under which a query was issued -- such as the user's identity, the query's intent, and the criteria for a response to be useful -- is not explicit. For instance, a good response to a subjective query like "What book should I read next?" would depend on the user's preferences, and a good response to an open-ended query like "How do antibiotics work against bacteria?" would depend on the user's expertise. This makes evaluation of responses to such queries an ill-posed task, as evaluators may make arbitrary judgments about the response quality. To remedy this, we present contextualized evaluations, a protocol that synthetically constructs context surrounding an underspecified query and provides it during evaluation. We find that the presence of context can 1) alter conclusions drawn from evaluation, even flipping win rates between model pairs, 2) nudge evaluators to make fewer judgments based on surface-level criteria, like style, and 3) provide new insights about model behavior across diverse contexts. Specifically, our procedure uncovers an implicit bias towards WEIRD contexts in models' "default" responses and we find that models are not equally sensitive to following different contexts, even when they are provided in prompts.

The capabilities of natural language models trained on large-scale data have increased immensely over the past few years. Open source libraries such as HuggingFace have made these models easily available and accessible. While prior research has identified biases in large language models, this paper considers biases contained in the most popular versions of these models when applied `out-of-the-box' for downstream tasks. We focus on generative language models as they are well-suited for extracting biases inherited from training data. Specifically, we conduct an in-depth analysis of GPT-2, which is the most downloaded text generation model on HuggingFace, with over half a million downloads per month. We assess biases related to occupational associations for different protected categories by intersecting gender with religion, sexuality, ethnicity, political affiliation, and continental name origin. Using a template-based data collection pipeline, we collect 396K sentence completions made by GPT-2 and find: (i) The machine-predicted jobs are less diverse and more stereotypical for women than for men, especially for intersections; (ii) Intersectional interactions are highly relevant for occupational associations, which we quantify by fitting 262 logistic models; (iii) For most occupations, GPT-2 reflects the skewed gender and ethnicity distribution found in US Labor Bureau data, and even pulls the societally-skewed distribution towards gender parity in cases where its predictions deviate from real labor market observations. This raises the normative question of what language models should learn - whether they should reflect or correct for existing inequalities.

Warning: This paper contains several contents that may be toxic, harmful, or offensive. In the last few years, text-to-image generative models have gained remarkable success in generating images with unprecedented quality accompanied by a breakthrough of inference speed. Despite their rapid progress, human biases that manifest in the training examples, particularly with regard to common stereotypical biases, like gender and skin tone, still have been found in these generative models. In this work, we seek to measure more complex human biases exist in the task of text-to-image generations. Inspired by the well-known Implicit Association Test (IAT) from social psychology, we propose a novel Text-to-Image Association Test (T2IAT) framework that quantifies the implicit stereotypes between concepts and valence, and those in the images. We replicate the previously documented bias tests on generative models, including morally neutral tests on flowers and insects as well as demographic stereotypical tests on diverse social attributes. The results of these experiments demonstrate the presence of complex stereotypical behaviors in image generations.

Developing intelligent persuasive conversational agents to change people's opinions and actions for social good is the frontier in advancing the ethical development of automated dialogue systems. To do so, the first step is to understand the intricate organization of strategic disclosures and appeals employed in human persuasion conversations. We designed an online persuasion task where one participant was asked to persuade the other to donate to a specific charity. We collected a large dataset with 1,017 dialogues and annotated emerging persuasion strategies from a subset. Based on the annotation, we built a baseline classifier with context information and sentence-level features to predict the 10 persuasion strategies used in the corpus. Furthermore, to develop an understanding of personalized persuasion processes, we analyzed the relationships between individuals' demographic and psychological backgrounds including personality, morality, value systems, and their willingness for donation. Then, we analyzed which types of persuasion strategies led to a greater amount of donation depending on the individuals' personal backgrounds. This work lays the ground for developing a personalized persuasive dialogue system.

The problem of personalization in Information Retrieval has been under study for a long time. A well-known issue related to this task is the lack of publicly available datasets that can support a comparative evaluation of personalized search systems. To contribute in this respect, this paper introduces SE-PEF (StackExchange - Personalized Expert Finding), a resource useful for designing and evaluating personalized models related to the task of Expert Finding (EF). The contributed dataset includes more than 250k queries and 565k answers from 3 306 experts, which are annotated with a rich set of features modeling the social interactions among the users of a popular cQA platform. The results of the preliminary experiments conducted show the appropriateness of SE-PEF to evaluate and to train effective EF models.

Detecting social bias in text is challenging due to nuance, subjectivity, and difficulty in obtaining good quality labeled datasets at scale, especially given the evolving nature of social biases and society. To address these challenges, we propose a few-shot instruction-based method for prompting pre-trained language models (LMs). We select a few class-balanced exemplars from a small support repository that are closest to the query to be labeled in the embedding space. We then provide the LM with instruction that consists of this subset of labeled exemplars, the query text to be classified, a definition of bias, and prompt it to make a decision. We demonstrate that large LMs used in a few-shot context can detect different types of fine-grained biases with similar and sometimes superior accuracy to fine-tuned models. We observe that the largest 530B parameter model is significantly more effective in detecting social bias compared to smaller models (achieving at least 13% improvement in AUC metric compared to other models). It also maintains a high AUC (dropping less than 2%) when the labeled repository is reduced to as few as 100 samples. Large pretrained language models thus make it easier and quicker to build new bias detectors.

As computer vision systems become more widely deployed, there is increasing concern from both the research community and the public that these systems are not only reproducing but amplifying harmful social biases. The phenomenon of bias amplification, which is the focus of this work, refers to models amplifying inherent training set biases at test time. Existing metrics measure bias amplification with respect to single annotated attributes (e.g., computer). However, several visual datasets consist of images with multiple attribute annotations. We show models can learn to exploit correlations with respect to multiple attributes (e.g., {computer, keyboard}), which are not accounted for by current metrics. In addition, we show current metrics can give the erroneous impression that minimal or no bias amplification has occurred as they involve aggregating over positive and negative values. Further, these metrics lack a clear desired value, making them difficult to interpret. To address these shortcomings, we propose a new metric: Multi-Attribute Bias Amplification. We validate our proposed metric through an analysis of gender bias amplification on the COCO and imSitu datasets. Finally, we benchmark bias mitigation methods using our proposed metric, suggesting possible avenues for future bias mitigation

Current communication networks use design methodologies that prevent the realization of maximum network efficiency. In the first place, while users' perception of satisfactory service diverges widely, current networks are designed to be a "universal fit," where they are generally over-engineered to deliver services appealing to all types of users. Also, current networks lack user-level data cognitive intelligence that would enable fast personalized network decisions and actions through automation. Thus, in this article, we propose the utilization of AI, big data analytics, and real-time non-intrusive user feedback in order to enable the personalization of wireless networks. Based on each user's actual QoS requirements and context, a multi-objective formulation enables the network to micro-manage and optimize the provided QoS and user satisfaction levels simultaneously. Moreover, in order to enable user feedback tracking and measurement, we propose a user satisfaction model based on the zone of tolerance concept. Furthermore, we propose a big-data-driven and AI-based personalization framework to integrate personalization into wireless networks. Finally, we implement a personalized network prototype to demonstrate the proposed personalization concept and its potential benefits through a case study. The case study shows how personalization can be realized to enable the efficient optimization of network resources such that certain requirement levels of user satisfaction and revenue in the form of saved resources are achieved.

Personalized news headline generation aims to provide users with attention-grabbing headlines that are tailored to their preferences. Prevailing methods focus on user-oriented content preferences, but most of them overlook the fact that diverse stylistic preferences are integral to users' panoramic interests, leading to suboptimal personalization. In view of this, we propose a novel Stylistic-Content Aware Personalized Headline Generation (SCAPE) framework. SCAPE extracts both content and stylistic features from headlines with the aid of large language model (LLM) collaboration. It further adaptively integrates users' long- and short-term interests through a contrastive learning-based hierarchical fusion network. By incorporating the panoramic interests into the headline generator, SCAPE reflects users' stylistic-content preferences during the generation process. Extensive experiments on the real-world dataset PENS demonstrate the superiority of SCAPE over baselines.

There is increasing interest in the application large language models (LLMs) to the medical field, in part because of their impressive performance on medical exam questions. While promising, exam questions do not reflect the complexity of real patient-doctor interactions. In reality, physicians' decisions are shaped by many complex factors, such as patient compliance, personal experience, ethical beliefs, and cognitive bias. Taking a step toward understanding this, our hypothesis posits that when LLMs are confronted with clinical questions containing cognitive biases, they will yield significantly less accurate responses compared to the same questions presented without such biases. In this study, we developed BiasMedQA, a benchmark for evaluating cognitive biases in LLMs applied to medical tasks. Using BiasMedQA we evaluated six LLMs, namely GPT-4, Mixtral-8x70B, GPT-3.5, PaLM-2, Llama 2 70B-chat, and the medically specialized PMC Llama 13B. We tested these models on 1,273 questions from the US Medical Licensing Exam (USMLE) Steps 1, 2, and 3, modified to replicate common clinically-relevant cognitive biases. Our analysis revealed varying effects for biases on these LLMs, with GPT-4 standing out for its resilience to bias, in contrast to Llama 2 70B-chat and PMC Llama 13B, which were disproportionately affected by cognitive bias. Our findings highlight the critical need for bias mitigation in the development of medical LLMs, pointing towards safer and more reliable applications in healthcare.

In an era where language models are increasingly integrated into decision-making and communication, understanding the biases within Large Language Models (LLMs) becomes imperative, especially when these models are applied in the economic and political domains. This work investigates the impact of fine-tuning and data selection on economic and political biases in LLM. We explore the methodological aspects of biasing LLMs towards specific ideologies, mindful of the biases that arise from their extensive training on diverse datasets. Our approach, distinct from earlier efforts that either focus on smaller models or entail resource-intensive pre-training, employs Parameter-Efficient Fine-Tuning (PEFT) techniques. These techniques allow for the alignment of LLMs with targeted ideologies by modifying a small subset of parameters. We introduce a systematic method for dataset selection, annotation, and instruction tuning, and we assess its effectiveness through both quantitative and qualitative evaluations. Our work analyzes the potential of embedding specific biases into LLMs and contributes to the dialogue on the ethical application of AI, highlighting the importance of deploying AI in a manner that aligns with societal values.

Advances in generative models have led to significant interest in image synthesis, demonstrating the ability to generate high-quality images for a diverse range of text prompts. Despite this progress, most studies ignore the presence of bias. In this paper, we examine several text-to-image models not only by qualitatively assessing their performance in generating accurate images of human faces, groups, and specified numbers of objects but also by presenting a social bias analysis. As expected, models with larger capacity generate higher-quality images. However, we also document the inherent gender or social biases these models possess, offering a more complete understanding of their impact and limitations.

Language model alignment research often attempts to ensure that models are not only helpful and harmless, but also truthful and unbiased. However, optimizing these objectives simultaneously can obscure how improving one aspect might impact the others. In this work, we focus on analyzing the relationship between two concepts essential in both language model alignment and political science: truthfulness and political bias. We train reward models on various popular truthfulness datasets and subsequently evaluate their political bias. Our findings reveal that optimizing reward models for truthfulness on these datasets tends to result in a left-leaning political bias. We also find that existing open-source reward models (i.e. those trained on standard human preference datasets) already show a similar bias and that the bias is larger for larger models. These results raise important questions about both the datasets used to represent truthfulness and what language models capture about the relationship between truth and politics.

Recent advances in deep learning techniques have enabled machines to generate cohesive open-ended text when prompted with a sequence of words as context. While these models now empower many downstream applications from conversation bots to automatic storytelling, they have been shown to generate texts that exhibit social biases. To systematically study and benchmark social biases in open-ended language generation, we introduce the Bias in Open-Ended Language Generation Dataset (BOLD), a large-scale dataset that consists of 23,679 English text generation prompts for bias benchmarking across five domains: profession, gender, race, religion, and political ideology. We also propose new automated metrics for toxicity, psycholinguistic norms, and text gender polarity to measure social biases in open-ended text generation from multiple angles. An examination of text generated from three popular language models reveals that the majority of these models exhibit a larger social bias than human-written Wikipedia text across all domains. With these results we highlight the need to benchmark biases in open-ended language generation and caution users of language generation models on downstream tasks to be cognizant of these embedded prejudices.

Multimodal Large Language Models (MLLMs) excel in generating responses based on visual inputs. However, they often suffer from a bias towards generating responses similar to their pretraining corpus, overshadowing the importance of visual information. We treat this bias as a "preference" for pretraining statistics, which hinders the model's grounding in visual input. To mitigate this issue, we propose Bootstrapped Preference Optimization (BPO), which conducts preference learning with datasets containing negative responses bootstrapped from the model itself. Specifically, we propose the following two strategies: 1) using distorted image inputs to the MLLM for eliciting responses that contain signified pretraining bias; 2) leveraging text-based LLM to explicitly inject erroneous but common elements into the original response. Those undesirable responses are paired with original annotated responses from the datasets to construct the preference dataset, which is subsequently utilized to perform preference learning. Our approach effectively suppresses pretrained LLM bias, enabling enhanced grounding in visual inputs. Extensive experimentation demonstrates significant performance improvements across multiple benchmarks, advancing the state-of-the-art in multimodal conversational systems.

Feedback data plays an important role in fine-tuning and evaluating state-of-the-art AI models. Often pairwise text preferences are used: given two texts, human (or AI) annotators select the "better" one. Such feedback data is widely used to align models to human preferences (e.g., reinforcement learning from human feedback), or to rank models according to human preferences (e.g., Chatbot Arena). Despite its wide-spread use, prior work has demonstrated that human-annotated pairwise text preference data often exhibits unintended biases. For example, human annotators have been shown to prefer assertive over truthful texts in certain contexts. Models trained or evaluated on this data may implicitly encode these biases in a manner hard to identify. In this paper, we formulate the interpretation of existing pairwise text preference data as a compression task: the Inverse Constitutional AI (ICAI) problem. In constitutional AI, a set of principles (or constitution) is used to provide feedback and fine-tune AI models. The ICAI problem inverts this process: given a dataset of feedback, we aim to extract a constitution that best enables a large language model (LLM) to reconstruct the original annotations. We propose a corresponding initial ICAI algorithm and validate its generated constitutions quantitatively based on reconstructed annotations. Generated constitutions have many potential use-cases -- they may help identify undesirable biases, scale feedback to unseen data or assist with adapting LLMs to individual user preferences. We demonstrate our approach on a variety of datasets: (a) synthetic feedback datasets with known underlying principles; (b) the AlpacaEval dataset of cross-annotated human feedback; and (c) the crowdsourced Chatbot Arena data set. We release the code for our algorithm and experiments at https://github.com/rdnfn/icai .

Pretrained Language Models (PLMs) harbor inherent social biases that can result in harmful real-world implications. Such social biases are measured through the probability values that PLMs output for different social groups and attributes appearing in a set of test sentences. However, bias testing is currently cumbersome since the test sentences are generated either from a limited set of manual templates or need expensive crowd-sourcing. We instead propose using ChatGPT for the controllable generation of test sentences, given any arbitrary user-specified combination of social groups and attributes appearing in the test sentences. When compared to template-based methods, our approach using ChatGPT for test sentence generation is superior in detecting social bias, especially in challenging settings such as intersectional biases. We present an open-source comprehensive bias testing framework (BiasTestGPT), hosted on HuggingFace, that can be plugged into any open-source PLM for bias testing. User testing with domain experts from various fields has shown their interest in being able to test modern AI for social biases. Our tool has significantly improved their awareness of such biases in PLMs, proving to be learnable and user-friendly. We thus enable seamless open-ended social bias testing of PLMs by domain experts through an automatic large-scale generation of diverse test sentences for any combination of social categories and attributes.

Transfer learning is beneficial by allowing the expressive features of models pretrained on large-scale datasets to be finetuned for the target task of smaller, more domain-specific datasets. However, there is a concern that these pretrained models may come with their own biases which would propagate into the finetuned model. In this work, we investigate bias when conceptualized as both spurious correlations between the target task and a sensitive attribute as well as underrepresentation of a particular group in the dataset. Under both notions of bias, we find that (1) models finetuned on top of pretrained models can indeed inherit their biases, but (2) this bias can be corrected for through relatively minor interventions to the finetuning dataset, and often with a negligible impact to performance. Our findings imply that careful curation of the finetuning dataset is important for reducing biases on a downstream task, and doing so can even compensate for bias in the pretrained model.

Several works have proposed Simplicity Bias (SB)---the tendency of standard training procedures such as Stochastic Gradient Descent (SGD) to find simple models---to justify why neural networks generalize well [Arpit et al. 2017, Nakkiran et al. 2019, Soudry et al. 2018]. However, the precise notion of simplicity remains vague. Furthermore, previous settings that use SB to theoretically justify why neural networks generalize well do not simultaneously capture the non-robustness of neural networks---a widely observed phenomenon in practice [Goodfellow et al. 2014, Jo and Bengio 2017]. We attempt to reconcile SB and the superior standard generalization of neural networks with the non-robustness observed in practice by designing datasets that (a) incorporate a precise notion of simplicity, (b) comprise multiple predictive features with varying levels of simplicity, and (c) capture the non-robustness of neural networks trained on real data. Through theory and empirics on these datasets, we make four observations: (i) SB of SGD and variants can be extreme: neural networks can exclusively rely on the simplest feature and remain invariant to all predictive complex features. (ii) The extreme aspect of SB could explain why seemingly benign distribution shifts and small adversarial perturbations significantly degrade model performance. (iii) Contrary to conventional wisdom, SB can also hurt generalization on the same data distribution, as SB persists even when the simplest feature has less predictive power than the more complex features. (iv) Common approaches to improve generalization and robustness---ensembles and adversarial training---can fail in mitigating SB and its pitfalls. Given the role of SB in training neural networks, we hope that the proposed datasets and methods serve as an effective testbed to evaluate novel algorithmic approaches aimed at avoiding the pitfalls of SB.

The pervasive influence of social biases in language data has sparked the need for benchmark datasets that capture and evaluate these biases in Large Language Models (LLMs). Existing efforts predominantly focus on English language and the Western context, leaving a void for a reliable dataset that encapsulates India's unique socio-cultural nuances. To bridge this gap, we introduce IndiBias, a comprehensive benchmarking dataset designed specifically for evaluating social biases in the Indian context. We filter and translate the existing CrowS-Pairs dataset to create a benchmark dataset suited to the Indian context in Hindi language. Additionally, we leverage LLMs including ChatGPT and InstructGPT to augment our dataset with diverse societal biases and stereotypes prevalent in India. The included bias dimensions encompass gender, religion, caste, age, region, physical appearance, and occupation. We also build a resource to address intersectional biases along three intersectional dimensions. Our dataset contains 800 sentence pairs and 300 tuples for bias measurement across different demographics. The dataset is available in English and Hindi, providing a size comparable to existing benchmark datasets. Furthermore, using IndiBias we compare ten different language models on multiple bias measurement metrics. We observed that the language models exhibit more bias across a majority of the intersectional groups.

Large Language Models (LLMs) have revolutionized artificial intelligence, demonstrating remarkable computational power and linguistic capabilities. However, these models are inherently prone to various biases stemming from their training data. These include selection, linguistic, and confirmation biases, along with common stereotypes related to gender, ethnicity, sexual orientation, religion, socioeconomic status, disability, and age. This study explores the presence of these biases within the responses given by the most recent LLMs, analyzing the impact on their fairness and reliability. We also investigate how known prompt engineering techniques can be exploited to effectively reveal hidden biases of LLMs, testing their adversarial robustness against jailbreak prompts specially crafted for bias elicitation. Extensive experiments are conducted using the most widespread LLMs at different scales, confirming that LLMs can still be manipulated to produce biased or inappropriate responses, despite their advanced capabilities and sophisticated alignment processes. Our findings underscore the importance of enhancing mitigation techniques to address these safety issues, toward a more sustainable and inclusive artificial intelligence.

In the ever-evolving digital audio landscape, Spotify, well-known for its music and talk content, has recently introduced audiobooks to its vast user base. While promising, this move presents significant challenges for personalized recommendations. Unlike music and podcasts, audiobooks, initially available for a fee, cannot be easily skimmed before purchase, posing higher stakes for the relevance of recommendations. Furthermore, introducing a new content type into an existing platform confronts extreme data sparsity, as most users are unfamiliar with this new content type. Lastly, recommending content to millions of users requires the model to react fast and be scalable. To address these challenges, we leverage podcast and music user preferences and introduce 2T-HGNN, a scalable recommendation system comprising Heterogeneous Graph Neural Networks (HGNNs) and a Two Tower (2T) model. This novel approach uncovers nuanced item relationships while ensuring low latency and complexity. We decouple users from the HGNN graph and propose an innovative multi-link neighbor sampler. These choices, together with the 2T component, significantly reduce the complexity of the HGNN model. Empirical evaluations involving millions of users show significant improvement in the quality of personalized recommendations, resulting in a +46% increase in new audiobooks start rate and a +23% boost in streaming rates. Intriguingly, our model's impact extends beyond audiobooks, benefiting established products like podcasts.

Multi-choice questions (MCQs) serve as a common yet important task format in the research of large language models (LLMs). Our work shows that LLMs exhibit an inherent "selection bias" in MCQs, which refers to LLMs' preferences to select options located at specific positions (like "Option C"). This bias is prevalent across various LLMs, making their performance vulnerable to option position changes in MCQs. We identify that one primary cause resulting in selection bias is option numbering, i.e., the ID symbols A/B/C/D associated with the options. To mitigate selection bias, we propose a new method called PriDe. PriDe first decomposes the observed model prediction distribution into an intrinsic prediction over option contents and a prior distribution over option IDs. It then estimates the prior by permutating option contents on a small number of test samples, which is used to debias the subsequent test samples. We demonstrate that, as a label-free, inference-time method, PriDe achieves a more effective and computation-efficient debiasing than strong baselines. We further show that the priors estimated by PriDe generalize well across different domains, highlighting its practical potential in broader scenarios.