Anupam251272 commited on
Commit
3ab0741
1 Parent(s): 40eeeff

Update app.py

Browse files
Files changed (1) hide show
  1. app.py +221 -7
app.py CHANGED
@@ -4,7 +4,6 @@ import logging
4
  from typing import Dict, Any, Optional
5
  from dataclasses import dataclass, asdict
6
  import json
7
- import gradio as gr
8
 
9
  # Configuration Management
10
  @dataclass
@@ -33,10 +32,7 @@ class MarketingLogger:
33
  "CRITICAL": logging.CRITICAL
34
  }
35
 
36
- # Create log directory if it doesn't exist
37
- log_dir = os.path.dirname("marketing_assistant.log")
38
- os.makedirs(log_dir, exist_ok=True)
39
-
40
  logging.basicConfig(
41
  level=logging_levels.get(level.upper(), logging.INFO),
42
  format='%(asctime)s - %(name)s - %(levelname)s - %(message)s',
@@ -47,8 +43,226 @@ class MarketingLogger:
47
  )
48
  return logging.getLogger(__name__)
49
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
50
 
51
- # ... (rest of your code, unchanged)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
52
 
53
  # Main Execution
54
  def main():
@@ -64,7 +278,7 @@ def main():
64
 
65
  # Create and launch Gradio interface
66
  interface = create_marketing_interface(strategy_generator)
67
- interface.launch(share=True, debug=True) # Added share=True for public sharing
68
 
69
  if __name__ == "__main__":
70
  main()
 
4
  from typing import Dict, Any, Optional
5
  from dataclasses import dataclass, asdict
6
  import json
 
7
 
8
  # Configuration Management
9
  @dataclass
 
32
  "CRITICAL": logging.CRITICAL
33
  }
34
 
35
+ # Configure logging
 
 
 
36
  logging.basicConfig(
37
  level=logging_levels.get(level.upper(), logging.INFO),
38
  format='%(asctime)s - %(name)s - %(levelname)s - %(message)s',
 
43
  )
44
  return logging.getLogger(__name__)
45
 
46
+ # Strategy Generation Core
47
+ class MarketingStrategyGenerator:
48
+ def __init__(self, config: MarketingConfiguration):
49
+ """
50
+ Initialize marketing strategy generator
51
+
52
+ :param config: Configuration for strategy generation
53
+ """
54
+ self.config = config
55
+ self.logger = MarketingLogger.setup_logging(config.logging_level)
56
+
57
+ # Ensure output directory exists
58
+ os.makedirs(config.output_directory, exist_ok=True)
59
+
60
+ def validate_inputs(self, inputs: Dict[str, Any]) -> bool:
61
+ """
62
+ Validate input parameters
63
+
64
+ :param inputs: Dictionary of input parameters
65
+ :return: Boolean indicating input validity
66
+ """
67
+ required_keys = [
68
+ 'product_description',
69
+ 'audience_details',
70
+ 'budget',
71
+ 'channels'
72
+ ]
73
+
74
+ for key in required_keys:
75
+ if not inputs.get(key):
76
+ self.logger.error(f"Missing required input: {key}")
77
+ return False
78
+
79
+ try:
80
+ budget = float(inputs['budget'])
81
+ if budget <= 0:
82
+ self.logger.error("Budget must be a positive number")
83
+ return False
84
+ except ValueError:
85
+ self.logger.error("Invalid budget format")
86
+ return False
87
+
88
+ return True
89
+
90
+ def generate_marketing_strategy(self, inputs: Dict[str, Any]) -> Dict[str, Any]:
91
+ """
92
+ Generate a comprehensive marketing strategy
93
+
94
+ :param inputs: Marketing strategy inputs
95
+ :return: Generated marketing strategy
96
+ """
97
+ # Input validation
98
+ if not self.validate_inputs(inputs):
99
+ return {"error": "Invalid input parameters"}
100
+
101
+ try:
102
+ # Professional strategy generation template
103
+ strategy = {
104
+ "product": inputs['product_description'],
105
+ "target_audience": inputs['audience_details'],
106
+ "budget": inputs['budget'],
107
+ "channels": inputs['channels'],
108
+ "strategy_components": {
109
+ "market_positioning": self._generate_positioning(inputs),
110
+ "channel_strategy": self._generate_channel_strategy(inputs),
111
+ "budget_allocation": self._allocate_budget(inputs),
112
+ "performance_metrics": self._define_performance_metrics(inputs)
113
+ },
114
+ "risk_assessment": self._assess_marketing_risks(inputs)
115
+ }
116
+
117
+ # Log strategy generation
118
+ self.logger.info(f"Strategy generated for: {inputs['product_description']}")
119
+
120
+ return strategy
121
+
122
+ except Exception as e:
123
+ self.logger.error(f"Strategy generation error: {str(e)}")
124
+ return {"error": str(e)}
125
+
126
+ def _generate_positioning(self, inputs: Dict[str, Any]) -> Dict[str, str]:
127
+ """
128
+ Generate market positioning strategy
129
+ """
130
+ return {
131
+ "unique_value_proposition": f"Innovative solution for {inputs['audience_details']}",
132
+ "brand_messaging": f"Targeting {inputs['channels']} with focused approach"
133
+ }
134
+
135
+ def _generate_channel_strategy(self, inputs: Dict[str, Any]) -> Dict[str, Any]:
136
+ """
137
+ Generate channel-specific marketing strategies
138
+ """
139
+ channels = inputs['channels'].lower().split(',')
140
+ strategies = {}
141
+
142
+ channel_mapping = {
143
+ 'instagram': {
144
+ 'content_type': 'Visual storytelling',
145
+ 'engagement_strategy': 'Influencer partnerships'
146
+ },
147
+ 'linkedin': {
148
+ 'content_type': 'Professional thought leadership',
149
+ 'engagement_strategy': 'B2B networking'
150
+ },
151
+ 'email': {
152
+ 'content_type': 'Personalized nurture campaigns',
153
+ 'engagement_strategy': 'Segmented communication'
154
+ }
155
+ }
156
+
157
+ for channel in channels:
158
+ channel = channel.strip()
159
+ strategies[channel] = channel_mapping.get(
160
+ channel,
161
+ {'content_type': 'Generic digital marketing', 'engagement_strategy': 'Multi-channel approach'}
162
+ )
163
+
164
+ return strategies
165
+
166
+ def _allocate_budget(self, inputs: Dict[str, Any]) -> Dict[str, float]:
167
+ """
168
+ Intelligent budget allocation
169
+ """
170
+ total_budget = float(inputs['budget'])
171
+ channels = inputs['channels'].lower().split(',')
172
+
173
+ # Basic budget allocation strategy
174
+ base_allocation = {
175
+ 'digital_advertising': 0.4,
176
+ 'content_creation': 0.25,
177
+ 'channel_specific': 0.25,
178
+ 'analytics_tools': 0.1
179
+ }
180
+
181
+ allocated_budget = {
182
+ category: total_budget * percentage
183
+ for category, percentage in base_allocation.items()
184
+ }
185
+
186
+ return allocated_budget
187
 
188
+ def _define_performance_metrics(self, inputs: Dict[str, Any]) -> Dict[str, str]:
189
+ """
190
+ Define key performance indicators
191
+ """
192
+ return {
193
+ "conversion_rate": "Track sales and lead generation",
194
+ "customer_acquisition_cost": "Monitor marketing efficiency",
195
+ "engagement_metrics": "Analyze channel-specific interactions",
196
+ "roi_tracking": "Measure return on marketing investment"
197
+ }
198
+
199
+ def _assess_marketing_risks(self, inputs: Dict[str, Any]) -> Dict[str, str]:
200
+ """
201
+ Conduct basic marketing risk assessment
202
+ """
203
+ return {
204
+ "market_saturation": "Potential challenges in competitive landscape",
205
+ "audience_alignment": f"Relevance to {inputs['audience_details']}",
206
+ "budget_constraints": f"Limited budget of ${inputs['budget']}",
207
+ "channel_effectiveness": f"Risks in {inputs['channels']} channels"
208
+ }
209
+
210
+ def save_strategy(self, strategy: Dict[str, Any], filename: Optional[str] = None) -> str:
211
+ """
212
+ Save marketing strategy to a JSON file
213
+
214
+ :param strategy: Generated marketing strategy
215
+ :param filename: Optional custom filename
216
+ :return: Path to saved strategy file
217
+ """
218
+ if not filename:
219
+ filename = f"marketing_strategy_{strategy['product'].replace(' ', '_').lower()}.json"
220
+
221
+ filepath = os.path.join(self.config.output_directory, filename)
222
+
223
+ try:
224
+ with open(filepath, 'w') as f:
225
+ json.dump(strategy, f, indent=4)
226
+
227
+ self.logger.info(f"Strategy saved to {filepath}")
228
+ return filepath
229
+ except Exception as e:
230
+ self.logger.error(f"Error saving strategy: {e}")
231
+ return ""
232
+
233
+ # Gradio Interface
234
+ def create_marketing_interface(generator):
235
+ import gradio as gr
236
+
237
+ def generate_strategy_wrapper(product, audience, budget, channels):
238
+ inputs = {
239
+ 'product_description': product,
240
+ 'audience_details': audience,
241
+ 'budget': budget,
242
+ 'channels': channels
243
+ }
244
+ strategy = generator.generate_marketing_strategy(inputs)
245
+
246
+ # Save strategy to file
247
+ generator.save_strategy(strategy)
248
+
249
+ # Convert strategy to readable format
250
+ return json.dumps(strategy, indent=2)
251
+
252
+ interface = gr.Interface(
253
+ fn=generate_strategy_wrapper,
254
+ inputs=[
255
+ gr.Textbox(label="Product Description"),
256
+ gr.Textbox(label="Target Audience Details"),
257
+ gr.Number(label="Marketing Budget ($)"),
258
+ gr.Textbox(label="Marketing Channels")
259
+ ],
260
+ outputs="text",
261
+ title="Professional Marketing Strategy Generator",
262
+ description="Generate comprehensive marketing strategies with advanced analytics"
263
+ )
264
+
265
+ return interface
266
 
267
  # Main Execution
268
  def main():
 
278
 
279
  # Create and launch Gradio interface
280
  interface = create_marketing_interface(strategy_generator)
281
+ interface.launch(debug=True)
282
 
283
  if __name__ == "__main__":
284
  main()