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Update ad_objectives.py
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ad_objectives.py
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ad_objectives = {
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"Ninguno": {
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"name": "Ninguno",
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"description": "No specific campaign objective",
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"key_metrics": ["General metrics"],
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"copy_strategy": "Create a balanced ad without focus on specific metrics"
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},
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"Reconocimiento": {
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"name": "Reconocimiento",
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"description": "Increase your brand visibility and reach people more likely to remember it",
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"key_metrics": ["Reach", "Impressions", "Ad recall lift", "Video plays"],
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"copy_strategy": "Use memorable messages that highlight brand identity, create content with visual and emotional impact, and emphasize what makes the brand unique"
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},
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"Tr谩fico": {
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"name": "Tr谩fico",
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"description": "Direct people to a specific destination such as website, Facebook page, Instagram store or app",
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"key_metrics": ["Link clicks", "Page views", "Daily unique reach", "Impressions"],
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"copy_strategy": "Include clear and direct CTAs, create urgency to visit the destination, highlight the value they'll find when clicking, and use language that invites immediate action"
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},
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"Interacci贸n": {
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"name": "Interacci贸n",
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"description": "Promote interactions with your page, posts, videos or start conversations in Messenger",
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"key_metrics": ["Page interactions", "Post interactions", "Video plays", "Messages"],
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"copy_strategy": "Ask intriguing questions, invite people to share opinions, create content that generates discussion, and use a conversational tone that encourages participation"
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},
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"Clientes potenciales": {
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"name": "Clientes potenciales",
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"description": "Collect contact information from people interested in your business through forms",
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"key_metrics": ["Lead generation", "Messages", "Conversions", "Cost per lead"],
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"copy_strategy": "Offer clear value in exchange for contact information, highlight exclusive benefits, minimize risk perception, and create a sense of limited opportunity"
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},
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"Promoci贸n de la app": {
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"name": "Promoci贸n de la app",
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"description": "Increase installations and specific actions within your mobile application",
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"key_metrics": ["App installations", "App actions", "Cost per installation"],
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"copy_strategy": "Highlight the app's unique features, emphasize ease of use, show attractive screenshots, and clearly communicate the problem the app solves"
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},
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"Ventas": {
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"name": "Ventas",
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"description": "Maximize conversions and sales on your website, app, or Facebook or Instagram store",
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"key_metrics": ["Conversions", "Catalog sales", "Average order value", "ROAS"],
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"copy_strategy": "Emphasize irresistible offers, create a sense of scarcity or urgency, highlight testimonials from satisfied customers, and eliminate purchase objections with clear guarantees"
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}
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}
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