Upload 11 files

ad_objectives.py

@@ -1,44 +1,44 @@
-ad_objectives = {
-    "Ninguno": {
-        "name": "Ninguno",
-        "description": "No specific campaign objective",
-        "key_metrics": ["General metrics"],
-        "copy_strategy": "Create a balanced ad without focus on specific metrics"
-    },
-    "Reconocimiento": {
-        "name": "Reconocimiento",
-        "description": "Increase your brand visibility and reach people more likely to remember it",
-        "key_metrics": ["Reach", "Impressions", "Ad recall lift", "Video plays"],
-        "copy_strategy": "Use memorable messages that highlight brand identity, create content with visual and emotional impact, and emphasize what makes the brand unique"
-    },
-    "Tráfico": {
-        "name": "Tráfico",
-        "description": "Direct people to a specific destination such as website, Facebook page, Instagram store or app",
-        "key_metrics": ["Link clicks", "Page views", "Daily unique reach", "Impressions"],
-        "copy_strategy": "Include clear and direct CTAs, create urgency to visit the destination, highlight the value they'll find when clicking, and use language that invites immediate action"
-    },
-    "Interacción": {
-        "name": "Interacción",
-        "description": "Promote interactions with your page, posts, videos or start conversations in Messenger",
-        "key_metrics": ["Page interactions", "Post interactions", "Video plays", "Messages"],
-        "copy_strategy": "Ask intriguing questions, invite people to share opinions, create content that generates discussion, and use a conversational tone that encourages participation"
-    },
-    "Clientes potenciales": {
-        "name": "Clientes potenciales",
-        "description": "Collect contact information from people interested in your business through forms",
-        "key_metrics": ["Lead generation", "Messages", "Conversions", "Cost per lead"],
-        "copy_strategy": "Offer clear value in exchange for contact information, highlight exclusive benefits, minimize risk perception, and create a sense of limited opportunity"
-    },
-    "Promoción de la app": {
-        "name": "Promoción de la app",
-        "description": "Increase installations and specific actions within your mobile application",
-        "key_metrics": ["App installations", "App actions", "Cost per installation"],
-        "copy_strategy": "Highlight the app's unique features, emphasize ease of use, show attractive screenshots, and clearly communicate the problem the app solves"
-    },
-    "Ventas": {
-        "name": "Ventas",
-        "description": "Maximize conversions and sales on your website, app, or Facebook or Instagram store",
-        "key_metrics": ["Conversions", "Catalog sales", "Average order value", "ROAS"],
-        "copy_strategy": "Emphasize irresistible offers, create a sense of scarcity or urgency, highlight testimonials from satisfied customers, and eliminate purchase objections with clear guarantees"
-    }
+ad_objectives = {
+    "Ninguno": {
+        "name": "Ninguno",
+        "description": "No specific campaign objective",
+        "key_metrics": ["General metrics"],
+        "copy_strategy": "Create a balanced ad without focus on specific metrics"
+    },
+    "Reconocimiento": {
+        "name": "Reconocimiento",
+        "description": "Increase your brand visibility and reach people more likely to remember it",
+        "key_metrics": ["Reach", "Impressions", "Ad recall lift", "Video plays"],
+        "copy_strategy": "Use memorable messages that highlight brand identity, create content with visual and emotional impact, and emphasize what makes the brand unique"
+    },
+    "Tráfico": {
+        "name": "Tráfico",
+        "description": "Direct people to a specific destination such as website, Facebook page, Instagram store or app",
+        "key_metrics": ["Link clicks", "Page views", "Daily unique reach", "Impressions"],
+        "copy_strategy": "Include clear and direct CTAs, create urgency to visit the destination, highlight the value they'll find when clicking, and use language that invites immediate action"
+    },
+    "Interacción": {
+        "name": "Interacción",
+        "description": "Promote interactions with your page, posts, videos or start conversations in Messenger",
+        "key_metrics": ["Page interactions", "Post interactions", "Video plays", "Messages"],
+        "copy_strategy": "Ask intriguing questions, invite people to share opinions, create content that generates discussion, and use a conversational tone that encourages participation"
+    },
+    "Clientes potenciales": {
+        "name": "Clientes potenciales",
+        "description": "Collect contact information from people interested in your business through forms",
+        "key_metrics": ["Lead generation", "Messages", "Conversions", "Cost per lead"],
+        "copy_strategy": "Offer clear value in exchange for contact information, highlight exclusive benefits, minimize risk perception, and create a sense of limited opportunity"
+    },
+    "Promoción de la app": {
+        "name": "Promoción de la app",
+        "description": "Increase installations and specific actions within your mobile application",
+        "key_metrics": ["App installations", "App actions", "Cost per installation"],
+        "copy_strategy": "Highlight the app's unique features, emphasize ease of use, show attractive screenshots, and clearly communicate the problem the app solves"
+    },
+    "Ventas": {
+        "name": "Ventas",
+        "description": "Maximize conversions and sales on your website, app, or Facebook or Instagram store",
+        "key_metrics": ["Conversions", "Catalog sales", "Average order value", "ROAS"],
+        "copy_strategy": "Emphasize irresistible offers, create a sense of scarcity or urgency, highlight testimonials from satisfied customers, and eliminate purchase objections with clear guarantees"
+    }
 }

app.py

@@ -24,7 +24,7 @@ def get_model(temperature):
     return genai.GenerativeModel('gemini-2.0-flash', generation_config=generation_config)
 
 # Function to generate Facebook ads
-def generate_fb_ad(target_audience, product, temperature, selected_formula, selected_angle, selected_persona, ad_objective=None):
+def generate_fb_ad(target_audience, product, temperature, selected_formula, selected_angle, selected_persona, story_prompt="", ad_objective=None):
     if not target_audience or not product:
         return "Por favor, completa todos los campos requeridos."
     
@@ -36,7 +36,8 @@ def generate_fb_ad(target_audience, product, temperature, selected_formula, sele
         selected_angle,
         selected_persona,
         ad_objective,
-        language="español"  # Fixed to Spanish
+        language="español",  # Fixed to Spanish
+        story_prompt=story_prompt  # Add the new parameter
     )
     
     response = model.generate_content([ad_instruction], generation_config={"temperature": temperature})
@@ -69,7 +70,8 @@ col1, col2 = st.columns([1, 2])
 with col1:
     ad_target_audience = st.text_input("¿Quién es tu público objetivo?", placeholder="Ejemplo: Madres trabajadoras de 30-45 años")
     ad_product = st.text_input("¿Qué producto tienes en mente?", placeholder="Ejemplo: Curso de gestión del tiempo")
-
+    input_prompt = st.text_area("Escribe de qué quieres que trate la historia:", placeholder="Escribe aquí tu idea...")
+    
     with st.expander("Opciones avanzadas"):
         # Selector de fórmula de anuncio
         ad_formula_key = st.selectbox(
@@ -78,7 +80,7 @@ with col1:
             label_visibility="visible"
         )
         ad_formula = ads_formulas[ad_formula_key]
-
+        
         # Selector de ángulo emocional
         emotional_angle_key = st.selectbox(
             "Ángulo emocional",
@@ -129,8 +131,8 @@ if submit_ad:
                 ad_formula,
                 emotional_angle,
                 ad_persona,
+                input_prompt,  # Pass the new story prompt
                 selected_objective
-                # Removed language parameter
             )
             if not isinstance(generated_ad, str):
                 col2.error("Error al generar el anuncio")
@@ -141,6 +143,5 @@ if submit_ad:
                         <p>{generated_ad}</p>
                     </div>
                 """, unsafe_allow_html=True)
-
     else:
         col2.warning("Por favor, completa todos los campos antes de generar el anuncio.")

prompts.py

@@ -19,7 +19,7 @@ from emotional_angles import emotional_angles
 # Importar las fórmulas de anuncios desde la carpeta ads
 from ads_formulas import ads_formulas
 
-def create_fb_ad_instruction(target_audience, product, selected_formula, selected_angle, selected_persona, ad_objective=None, language="español"):
+def create_fb_ad_instruction(target_audience, product, selected_formula, selected_angle, selected_persona, ad_objective=None, language="español", story_prompt=""):
     """
     Creates an instruction for generating Facebook ad copy
     
@@ -31,6 +31,7 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
     - selected_persona: Copywriting legend personality to adopt
     - ad_objective: The campaign objective (awareness, traffic, engagement, etc.)
     - language: Target language for the ad (default: "español")
+    - story_prompt: Specific theme or idea for the ad story (default: "")
     
     Returns:
     - Instruction string for the model
@@ -51,6 +52,27 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
         - {ad_objective['copy_strategy']}
         """
     
+    # Create story prompt instruction if provided
+    story_instruction = ""
+    if story_prompt:
+        story_instruction = f"""
+        **Personalized Story - CRITICAL INSTRUCTION:**
+        
+        Build an authentic and relatable narrative specifically centered on this theme:
+        "{story_prompt}"
+        
+        ESSENTIAL REQUIREMENTS:
+        - The story MUST reflect a real and everyday situation that {target_audience} regularly experiences
+        - Use specific details that make {target_audience} think "this is happening to me"
+        - Include moments of frustration, challenge, or aspiration that are EXACTLY like those experienced by your audience
+        - Narrate the story as if you were describing the situation of someone from the target audience, NOT in first person
+        - Incorporate phrases, jargon, or cultural references that {target_audience} would naturally use
+        - Make sure the story evokes specific emotions that {target_audience} feels about this topic
+        - The narrative must create a "moment of recognition" where the reader feels completely reflected
+        
+        This story MUST feel as if you have been observing the daily life of your audience and perfectly understand their challenges related to "{story_prompt}".
+        """
+    
     persona_instruction = f"""
     Adopt the personality and writing style of {selected_persona['description']}
     
@@ -105,6 +127,7 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
         Note: These are just the titles. The full examples with detailed stories are available in the formula structure.
         """
     
+    # Add the story_instruction to the main instruction
     instruction = f"""
     {system_prompt}
     
@@ -112,6 +135,8 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
     
     {objective_instruction if ad_objective else ""}
     
+    {story_instruction if story_prompt else ""}
+    
     {persona_instruction}
     
     Ad Requirements:
@@ -199,6 +224,15 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
     2. Are the headlines creative and compelling enough to make the reader stop scrolling?
     3. Do the headlines offer different angles/approaches to the same core message?
     4. Is the product integrated naturally into the narrative without feeling forced or promotional?
+    5. Does the story authentically reflect a real-life situation that {target_audience} faces daily?
+    6. Are the specific challenges, frustrations, and aspirations mentioned in the ad truly representative of {target_audience}'s experience?
+    7. If a story theme was provided ("{story_prompt}"), does the ad narrative clearly center around this specific topic?
+    8. Does the ad use language, references, and examples that would immediately resonate with {target_audience}?
+    9. Would someone from {target_audience} read this ad and think "this person understands exactly what I'm going through"?
+    10. Does the ad effectively incorporate the emotional angle "{selected_angle['description']}" throughout the copy?
+    11. Is the writing style authentically reflective of {selected_persona['description']}'s signature approach?
+    12. Is the Call to Action (CTA) clear, specific, and compelling enough to drive the desired action?
+    13. Does the CTA naturally flow from the story and provide a logical next step for the reader?
     
     Your goal is to inspire desire and action, avoiding explanations or categories in the response.
     """