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Update sophistication/sophistication_levels.py
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sophistication/sophistication_levels.py
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sophistication_levels = {
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"Nivel 1: Primera promesa fuerte": {
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"description": "The market has never heard this promise before. You don't need to differentiate yourself, just make a clear and attractive offer.",
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"questions": [
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"Am I the first to make this promise in my industry?",
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"Is the market not used to hearing this benefit?",
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"Can I capture attention with a strong promise without needing to explain more?"
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],
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"strategy": "Make an impactful and direct promise without the need for differentiation. Avoid complications or advanced mechanisms.",
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"example": "Pierde 10 kg en 30 días sin esfuerzo."
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},
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"Nivel 2: Competencia aparece con la misma promesa": {
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"description": "Others are already making the same promise. You need to make it stronger or add something extra.",
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"questions": [
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"Are my competitors already using my promise?",
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"Can I strengthen my promise with an additional benefit or more proof?",
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"Is my offer still standing out or is it starting to lose impact?"
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],
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"strategy": "Increase the impact of your promise by adding a quantitative or qualitative differentiator.",
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"example": "Pierde 10 kg en 30 días con un 50% más de rapidez que cualquier otra dieta."
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},
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"Nivel 3: Mercado saturado de la misma promesa": {
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"description": "Customers have heard the promise so many times that they no longer believe it. You need a unique mechanism.",
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"questions": [
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"Is my market tired of hearing the same promise?",
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"Do I need a 'secret mechanism' or special methodology to differentiate myself?",
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"How can I make my solution seem new without changing the base promise?"
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],
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"strategy": "Introduce a unique mechanism that explains why your solution is different.",
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"example": "La única dieta que activa tu 'hormona quemagrasa' mientras duermes."
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},
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"Nivel 4: Mercado escéptico y desconfiado": {
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"description": "The audience has tried too many similar solutions, is highly informed, and has been deceived many times. They seek compelling evidence and challenges to the status quo.",
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"questions": [
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"Have customers tried similar products without success?",
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"Is there great distrust in my industry?",
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"Can I use solid and specific evidence to build credibility?",
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"Can I directly challenge what my audience thinks they know about the industry?",
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"Do I have elements of exclusivity or urgency that I can offer?"
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],
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"strategy": "Directly challenge established beliefs with a provocative tone, offer detailed authority proof, address deep objections, and add elements of exclusivity. Use language that makes the customer feel part of a select group of informed people.",
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"characteristics": [
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"Challenging language that questions the status quo",
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"References to specific research and verifiable data",
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"Provocative tone that encourages immediate action",
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"Elements of exclusivity or limited access",
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"Tangible and diversified results in multiple areas of life",
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"Elimination of final and more sophisticated objections",
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"Guarantees backed by concrete evidence"
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],
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"example": "Mientras el 90% de los expertos en pérdida de peso siguen promoviendo métodos obsoletos, un estudio reciente de la Universidad de Harvard ha demostrado que solo 3 de cada 100 dietas funcionan a largo plazo. ¿Te atreves a descubrir por qué la nuestra es una de ellas? Respaldada por 200 médicos y con resultados documentados en más de 5,000 pacientes que no solo perdieron peso sino que mejoraron sus marcadores metabólicos en un 40%."
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},
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"Nivel 5: Mercado insensibilizado y hastiado": {
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"description": "The audience no longer believes in promises or proofs. They're tired of sales messages and immune to any type of direct offer. Here the focus is no longer on the product or service, but on emotional connection and values. The brand leaves an imprint on the consumer's subconscious, aligning with their principles, lifestyle, or worldview.",
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"questions": [
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"What values or emotions do I want to convey beyond the product?",
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"How can my brand represent a lifestyle or identity that my audience identifies with?",
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"Is my message aligned with a deeper idea than just the sale?",
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"How can I create an emotional experience instead of just highlighting benefits?",
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"Does my brand stand for something meaningful that transcends the product itself?",
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"How can my message transform the customer's identity or worldview?",
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"What larger movement or philosophy can my brand embody?"
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],
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"strategy": "Instead of selling directly, convey a purpose or philosophy that resonates with the audience. Use storytelling, emotional branding, and inspirational messages. Let the audience want to identify with what your brand represents. Communication doesn't focus on product features, but on how the customer feels when choosing you and the transformation in their identity.",
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"characteristics": [
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"Emotional connection over rational benefits",
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"Brand values and purpose at the forefront",
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"Storytelling that creates identity and belonging",
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"Minimal direct selling or product mentions",
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"Focus on lifestyle and emotional experience",
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"Inspirational tone that transcends the product category",
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"Emphasis on transformation of identity, not just results",
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"Invitation to join a movement or philosophy",
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"Language that empowers and elevates the customer",
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"Focus on the journey and emotional transformation"
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],
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"example": "Creemos que aprender es un viaje para cambiar tu vida. ¿Listo para dar el siguiente paso?",
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"advanced_examples": [
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"No se trata solo de usar IA para generar texto, sino de cambiar la forma en que creas, te comunicas y lideras en tu campo.",
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"Como muchos, llegaste buscando una solución rápida. Pero lo que descubrimos juntos va más allá de las herramientas; es una filosofía que te conecta con tu verdadera capacidad de impactar a tu audiencia.",
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"Aquí no solo te damos herramientas. Te damos la oportunidad de ser parte de un cambio real en la industria, de crear un impacto duradero en tu audiencia y en tu vida.",
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"Únete a una comunidad de innovadores que no solo dominan el copywriting, sino que lideran el futuro de la comunicación humana con IA."
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],
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"brand_examples": [
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"Coca-Cola: 'Destapa la felicidad.' → No habla del refresco, sino de un sentimiento.",
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"BMW: '¿Te gusta conducir?' → No vende autos, vende placer y experiencia.",
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"Nike: 'Just Do It.' → No vende zapatillas, vende determinación y superación personal.",
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"Apple: 'Think Different.' → No vende tecnología, vende innovación y pertenencia a un grupo selecto.",
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"Dove: 'Belleza Real.' → No vende jabón, vende autoestima y aceptación.",
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"Airbnb: 'Pertenece a cualquier lugar.' → No vende alojamiento, vende experiencias y conexión humana."
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],
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"implementation_tips": [
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"Focus on the emotional journey of your customer, not just their practical needs",
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"Create a narrative that positions your brand as part of the customer's identity evolution",
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"Use language that speaks to transformation and becoming part of something larger",
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"Minimize mentions of features, benefits, or measurable promises",
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"Position your offering as a philosophy or movement rather than a product or service",
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"Speak to the customer's aspirational self - who they want to become"
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]
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}
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}
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