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Update sophistication/levels.py
Browse files- sophistication/levels.py +38 -27
sophistication/levels.py
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sophistication_levels = {
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"Nivel 1: Primera promesa fuerte": {
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"description": "
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"questions": [
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],
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"strategy": "
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"example": "Pierde 10 kg en 30 días sin esfuerzo."
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},
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"Nivel 2: Competencia aparece con la misma promesa": {
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"description": "
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"questions": [
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"strategy": "
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"example": "Pierde 10 kg en 30 días con un 50% más de rapidez que cualquier otra dieta."
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},
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"Nivel 3: Mercado saturado de la misma promesa": {
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"description": "
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"questions": [
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],
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"strategy": "Introduce
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"example": "La única dieta que activa tu
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},
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"Nivel 4: Mercado escéptico y desconfiado": {
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"description": "
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"questions": [
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],
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"strategy": "
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},
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"Nivel 5: Mercado insensibilizado y hastiado": {
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"description": "
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"questions": [
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],
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"strategy": "
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"example": "No te prometo perder 10 kg en una semana, pero si sigues este plan, verás resultados reales y sostenibles."
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}
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}
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sophistication_levels = {
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"Nivel 1: Primera promesa fuerte": {
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"description": "The market has never heard this promise before. You don't need to differentiate yourself, just make a clear and attractive offer.",
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"questions": [
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"Am I the first to make this promise in my industry?",
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"Is the market not used to hearing this benefit?",
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"Can I capture attention with a strong promise without needing to explain more?"
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],
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"strategy": "Make an impactful and direct promise without the need for differentiation. Avoid complications or advanced mechanisms.",
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"example": "Pierde 10 kg en 30 días sin esfuerzo."
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},
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"Nivel 2: Competencia aparece con la misma promesa": {
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"description": "Others are already making the same promise. You need to make it stronger or add something extra.",
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"questions": [
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"Are my competitors already using my promise?",
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"Can I strengthen my promise with an additional benefit or more proof?",
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"Is my offer still standing out or is it starting to lose impact?"
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],
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"strategy": "Increase the impact of your promise by adding a quantitative or qualitative differentiator.",
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"example": "Pierde 10 kg en 30 días con un 50% más de rapidez que cualquier otra dieta."
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},
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"Nivel 3: Mercado saturado de la misma promesa": {
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"description": "Customers have heard the promise so many times that they no longer believe it. You need a unique mechanism.",
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"questions": [
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"Is my market tired of hearing the same promise?",
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"Do I need a 'secret mechanism' or special methodology to differentiate myself?",
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"How can I make my solution seem new without changing the base promise?"
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],
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"strategy": "Introduce a unique mechanism that explains why your solution is different.",
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"example": "La única dieta que activa tu 'hormona quemagrasa' mientras duermes."
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},
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"Nivel 4: Mercado escéptico y desconfiado": {
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"description": "The audience has tried too many similar solutions, is highly informed, and has been deceived many times. They seek compelling evidence and challenges to the status quo.",
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"questions": [
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"Have customers tried similar products without success?",
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"Is there great distrust in my industry?",
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"Can I use solid and specific evidence to build credibility?",
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"Can I directly challenge what my audience thinks they know about the industry?",
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"Do I have elements of exclusivity or urgency that I can offer?"
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],
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"strategy": "Directly challenge established beliefs with a provocative tone, offer detailed authority proof, address deep objections, and add elements of exclusivity. Use language that makes the customer feel part of a select group of informed people.",
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"characteristics": [
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"Challenging language that questions the status quo",
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"References to specific research and verifiable data",
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"Provocative tone that encourages immediate action",
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"Elements of exclusivity or limited access",
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"Tangible and diversified results in multiple areas of life",
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"Elimination of final and more sophisticated objections",
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"Guarantees backed by concrete evidence"
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],
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"example": "Mientras el 90% de los expertos en pérdida de peso siguen promoviendo métodos obsoletos, un estudio reciente de la Universidad de Harvard ha demostrado que solo 3 de cada 100 dietas funcionan a largo plazo. ¿Te atreves a descubrir por qué la nuestra es una de ellas? Respaldada por 200 médicos y con resultados documentados en más de 5,000 pacientes que no solo perdieron peso sino que mejoraron sus marcadores metabólicos en un 40%."
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},
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"Nivel 5: Mercado insensibilizado y hastiado": {
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"description": "Customers ignore all promises and distrust any advertising.",
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"questions": [
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"Do people no longer believe in my industry?",
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"Have they seen so many similar offers that they ignore any advertising?",
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"Can I break the pattern with radical honesty?"
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],
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"strategy": "Use radical honesty to differentiate yourself.",
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"example": "No te prometo perder 10 kg en una semana, pero si sigues este plan, verás resultados reales y sostenibles."
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}
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}
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