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README.md

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-    <p><strong><a href="https://deepset.ai">deepset</a></strong> is the company behind <strong><a href="https://haystack.deepset.ai/">Haystack</a></strong>, an open-source NLP framework to help you build production ready search systems or applications powered by various NLP tasks such as Question Answering. We host our models and datasets we create on Hugging Face 🤗! Haystack is designed to help you build systems that work intelligently over large document collections. It achieves this with the concept of <strong>Pipelines</strong> consisting of various <strong>Nodes</strong> such as a <strong>DocumentStore</strong>, a <strong>Retriever</strong> and a <strong>Reader</strong>.
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-    <p>For more info on Haystack, visit our <strong><a href="https://github.com/deepset-ai/haystack">GitHub</a></strong> repo and <strong><a href="https://docs.haystack.deepset.ai">Documentation</a></strong>. You can also <strong><a class="h-7" href="https://haystack.deepset.ai/community">join us on Discord</a></strong>
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-    <p align="center"><img src="https://img.shields.io/pypi/v/farm-haystack?label=Haystack%20version"/></p>
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+[**deepset**](https://www.deepset.ai/) is the company behind [**Haystack**](https://haystack.deepset.ai/), an open source LLM framework to help you build production ready applications powered by LLMs, Transformer models, vector search and more. Whether you want to perform retrieval-augmented generation (RAG), document search, question answering or answer generation, Haystack provides the tools to implement composable AI systems that are easy to use, customize, extend, optimise, evaluate and ultimately deploy to production.
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+* 📚 Start learning Haystack with our [Tutorials](https://haystack.deepset.ai/tutorials) 
+* 🧑‍🍳 Check out example notebooks in our [Cookbooks](https://github.com/deepset-ai/haystack-cookbook) 
+* 🤗 We host our models and datasets on [Hugging Face](https://huggingface.co/deepset)   
+* 📺 Regular [Open NLP Meetups](https://www.meetup.com/open-nlp-meetup/) 
+* 🌐 For events by Haystack, follow [our Luma calendar](https://lu.ma/haystack) 
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+<p align="center">For more info on Haystack, visit our <strong><a href="https://docs.haystack.deepset.ai">Documentation</a></strong>. You can also <strong><a href="https://discord.com/invite/VBpFzsgRVF">join us on Discord</a></strong></p>
+<p align="center"><img src="https://img.shields.io/pypi/v/haystack-ai?label=Haystack%20version"/></p>