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22,675 | Example Reflection – Storytelling
Challenge & Selection Storytelling is a great tool that I use all the time.
Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool.
Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative.
Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. T
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22,677 | Mind Mapping Tool
1.Challange
I am a college student for undergraduation as i have to study various large concept and stored all my information by collecting them from various books ,lectures and online materials as well so the my challege is that to manage all this information and remeber it.
2.Selection and Application
So as i mention above situation i selected the best tool in design thinking and innovation is Mind Mapping . As you know in my day to day life i came across various information and concept daily i need to remeber them for my futuere need. So i used Mind Mapping to easy the things to explain as well as to remeber for long term effects.
3.Insights and Approach
In Mind Mapping We can stored a large content and information in very easy and shoretly such to remeber . The Good thing is that its represent the way we are thinking in Our own Mind so it gets easy to recall things and understand things easily and effectively. By using Mind Mapping i was really statisfy because its help me lot.
Last modified: 2:46 pm
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22,678 | EXAMPLE – JOURNEY MAP
THE CHALLENGE My wife owns a business that sells health and beauty products. As a result of the codvid pandemic and the restrictions that are in place until now, sales fell. delivery personnel had to be fired and operations slowed down. There are restrictions for the sale of products in store. Although deliveries are made at home and at no additional cost, sales do not go up. The option to reduce the price of the product was not an option, there had been product promotions without great variations in sales THE SELECTION We provide solutions through the design thinking method with the aim of increasing sales. but lacking quantitative information, we opted for a journey map as a tool. We carry out the research with regular customers of the products. The journey map was done with 4 costumers. THE APPLICATION For the application of the jurney map we contacted frequent clients, who through interviews via ZOOM could not be face-to-face due to bio-security measures, key questions were asked and they were used to show the benefits of the products. The discoveries when talking directly with our clients generated several hypotheses. We were somehow advancing what would be WHAT IF ?. The results generated in the interviews and through the journal map we were able to do interviews every other day, for a week 15 minutes. the new normal allows us to be flexible in our research methods. In a next meeting and with the results obtained, we opted for some ideas for rapid implementation. INSIGHT & APPROACH The information collected from our clients was very valuable. Despite the quarantine, they continued to buy the products.
• underlying diseases (reunatism, joint pain)
• Being natural products, our clients felt that they were better than chemical ones.
• Customers knew that the products we sold were fortified with VITAMINS A B C E D OMEGA 3.
• in times of codvid, is necessary to reinforce the immune system with vitamins.
They valued that the delivery personnel have biosecurity measures in the deliveries of the product. The data we obtained led us to make the decision to make a change in communication on social networks, which is the channel through which more sales are made. We made multimedia material showing the staff making the deliveries with all the biosafety measures, we made more emphasis on the consumption of the product as a vitamin supplement, which in addition to doing good for basic diseases were reinforced with vitamins. Carrying out these two actions obtained from the journey maps and interviews with clients, they gave us enough feedback and insights to better analyze how to arrive objectively in the communication of the product. Although we have not yet had an exponential increase in sales, the level of inquiries about potential customers has risen, which indicates that we are on the right track. The non-traditional tools that design thinking gives us are applicable and flexible even for small businesses such as my wife.
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22,679 | Why Mind Mapping?
Mind maps are graphical representations of information. In contrast to the traditional, linear notes you might make in a text document or even on paper, mind maps let you capture thoughts, ideas and keywords on a blank canvas. These ideas are organized in a two-dimensional structure, with the title/main idea always located in the center of the map for visibility. Related ideas branch off from the center in all directions, creating a radiant structure.
Despite these key principles, the fact that mind mapping has existed for almost half a century makes it inevitable that some divergence will exist when it comes to defining what a mind map actually is.
mind mapping is a particular technique that requires the following key elements to be effective:
• A central image, to stimulate memory, associations and thought
processes
• Curvilinear branches, emanating from the central image, to depict
the basic ordering ideas (BOIs)
• A (theoretically infinite) network of smaller branches to depict ideas
stemming from the BOIs at different levels of detail
• Conscious use of color to separate ideas by topic
• A single keyword for each branch
Many purists argue to this day that his method remains the one true technique: a map without the elements above cannot be considered a “true” mind map.
When it comes to creating your mind map, the most important things to consider are what you need and how you learn best. Sometimes, you may not even need a mind map at all. While almost all mapping techniques were developed as an alternative to long-form text and linear notes, there are plenty of situations where linear note-taking is a perfectly suitable method.
Your needs and goals should also be considered when you decide how to create the mind map itself. While traditional paper mind maps are great for developing ideas by yourself, the development of online mind mapping tools has enabled millions of people to brainstorm and plan together in real time. It’s for this reason that MindMeister, our very own online mind mapping tool, features such an intense focus on collaboration and group work.
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22,681 | Challenge
So, a few months back, I had chosen to intern with a start-up that was just three months old to understand the nitty-gritty of the initial phases of an organization set-up. We were given the challenge to formulate a Business plan. The challenges they faced were Brand positioning, market penetration, and customer segmentation of the target market. As the start-up was targeting a very niche market, there wasn’t much data available on the same. So, we faced a challenge wherein no other similar business was in-place to take as a reference. The outline of the project was to get candidates specifically from PSU (Government-run organization) to enroll for the mentorship program to pursue higher education
Selection
Due to a lack of data and a similar business model, we realized that Storytelling would be a crucial tool in conveying our project effectively. We felt that we need to ignite and unite our mentors to make our customers believe. We also felt that connecting with people and their emotions, as conveyed in the Storytelling tool video, would enable us to understand them better and our project as well.
Application
Since there was no data available with us, we decided to perform some research and generate our data by interviewing some immediate stakeholders like current PSU employees and mentors since mentors have traversed through the same path. We found many crucial insights through this activity. We also got some hard facts based on which we started to build some recommendations. By the time we came up with some suggestions, we had realized we need to build suspense to develop their interest. Therefore, we started re-collecting the “Ahaa” moments that we experienced while solving problems related to various aspects of the B-plan discussed above. We began to design our presentation by making a concerted effort to get our audience in the frame of mind, which we required them to be.
Through these insights and planned efforts, we were able to deliver a presentation that connected with our mentors who had been through a similar path. Before addressing every problem (Brand positioning, market penetration, and customer segmentation of the target market), we built suspense before addressing that issue. Hence, our panelists were always interested and on the edge of their seats. Due to this, we were able to deliver an effective solution to our panelists and deliver it in a way that connected well with the mentors as well. We eventually won a pre-placement offer from the start-up.
Insights
After the presentation, we saw that some other submissions had similar recommendations, but the way we designed and conveyed our work, in the form of a story with spikes laid out in between, was admired and valued by the panelists and mentors. Hence, we realized that the effective communication of an idea plays a vital role in conveying an idea.
Approach
After completing the course, I realized that we could have used Mind-mapping in conjunction with Storytelling, which could have aligned our thoughts in a better way, and we could have come up with better insights through structured thinking.
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22,684 | Brainstorming
Challenge & Selection
Brainstorming is a very powerful method for generating ideas that can solve a problem at the early stage of a design process. Its purpose is to invoke uninhibited thoughts and it can be practiced by an individual or a group of people. Group should meet in a comfortable environment equipped with stationery and feel free to throw any idea or thought, even those that might seem ridiculous. It is very important that group is diverse and consist of people from a wide range of backgrounds. Although this method focuses on quantity rather than quality, creativity of ideas is highly desirable. Most important advantages of this technique are that many ideas can be generated in a short time period, great deal of them can be put aside for later projects, and it doesn’t require lots of resources.
When my team faced the challenge to create a new, motivating mobile application that will inspire users to set and accomplish their goals in life, this method proved to be an excellent method to set the foundations. Team itself was consist of members from different parts of the world and that also played pivotal role in the design process. All of my peers were familiar with applications that were trying to solve the same problem statement: People tend to set goals to improve their lives but very few manage to accomplish them. Since there were several similar applications on the market already, the biggest challenge was to determine what can we do to make our app better than the others. We found the answer to that question during the brainstorming session, along with the ideas for several more features that will motivate users and make our product stand out from the others.
Application
During the brainstorming session team generated lots of creative ideas. Then we organized them into groups and subgroups in order to analyze all generated data. Having ideas organized like that, it was much easier to evaluate them, compare them with the current state of the art, predict their cost and feasibility, and finally, decide on which ones were the best. We came up with the key solution to our problem statement. What we needed to make our app successful was the instrument of encouragement. We also figured out how to motivate our users gradually, which was very important because it usually takes time to accomplish a goal.
Insight & Approach
Brainstorming is a technique that never failed me in my experience so far. In this particular case it had provided me and my team with lots of creative ideas which helped us form a set of features for a new mobile application that can stand fresh and original against what was currently on the market. Brainstorming method fosters collaboration, creativity, and productivity. To ensure a successful outcome it is good to have an experienced moderator to facilitate the session. Experienced moderator will know how to encourage participants to come up with more ideas and how to build up on them. He will also keep in mind that it is very important to have a well defined problem statement, and make sure that focus stays on users that the group is trying to solve the problem for. That is something that we, as we were unexperienced designers at that time, didn’t know. Although we had defined the problem statement and kept focus on it, we could have completed a successful brainstorming session in much less time if we had had an experienced facilitator to lead our group.
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22,687 | Mind Mapping
Challenge
My consulting teammates and I, specialized in analyzing business concerns and finding the best solutions for their problems, were assigned to a project which consisted on investigating which are the key issues that determine the well-being of the employees in the auditing department of a multinational company, with the aim of pursuing the increase of level of happiness among the workforce environment.
The reason why we were asked to carry out this research is because the department to investigate is recently reporting high employee stress and unsatisfaction, after suffering heavy work waves with numerous demands concerning firm auditing after the break of the Covid-19 economic crisis. We have a pretty short deadline to face this challenge, so we are thinking about testing all employees of the department in one unique experiment.
Selection
Out of all design thinking tools that we could use in order to find an approach that shows us the way to increase employee wellbeing, we have decided to use the mind mapping tool. This design thinking tool is the most appropriate when the experiment aims at finding patterns in given data among the surveyed people. What we want to extract with this method is a group of several personalities when thinking about the key issues for corporate wellbeing, just as we saw in the MeYou Health Story in the Design Thinking course.
Application
In order to apply the mind-mapping tool in an effective manner, we handed out to all employees a blank piece of paper and told them to draw an eight-portion pizza. Each of these portions had to be filled in with a factor that the participant considered mostly essential for his/her wellbeing among the auditing department, out of eight factors we listed to them. This means that the employees had to write eight factors on each of their pizzas but, in case of considering one of those elements more important than others, that element could be written in more than one portion, according to how critical it is in comparison to the rest. The eight factors the participants had to consider for their portions were: career potential, salary, balance with personal life, vacation periods, training financed by the firm, transport provision to go to the office and return to home, the provision of meal tickets and other benefits of working at the company such as online shopping discounts.
After completing this task, the employees were ordered to gather in groups of six people and discuss about why each of them had reached their conclusions about giving more importance to some factors than others.
Insights
Once the whole process mentioned above was finished, we found out that there were interesting results, as patterns of data existed among the selected elements. We concluded that there were different types of employee preferences, as those that selected career potential also tended to choose salary and training paid by the firm. These employees, therefore, could be classified as a first prototype of worker, which are more worried about having a successful professional career, rather than other benefits.
Another clear pattern was showed when observing that those who chose balance with personal life tended to also select vacation periods and transport to go and return from the office. We could conclude, therefore, that this type of employee worries mostly about having time to spend with their family. Finally, there were people that selected a mix of these elements, mainly the four most chosen factors: balance with personal life, salary, vacation periods and career potential. The elements that were less considered among candidates were transport provision and other benefits such as shopping discounts.
Approach
I believe that this tool was accurate for measuring what people consider important for their wellbeing in their company, because it gave us different points of view since we drew conclusions concerning diverse kinds of personalities. Despite this, another valid tool that could fit in this experiment is visualization, where pictures of a successful manager or a happy family would be shown, in order to see which result more attractive for the candidates and conclusions would be drawn by stating the factors determining wellbeing mentioned before, representing the opposite order of the process explained above.
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