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These continued technology investments aim to ensure we have a robust
platform that allows us to more quickly adapt to the needs of our Hosts
and guests around the world and increase the productivity of our product
development organization.
Our Marketing
Our marketing strategy includes brand marketing, communications, and
performance marketing. Brand marketing increases awareness among
potential Hosts and guests, helping them understand the benefits of
hosting and booking stays and experiences, and what makes these stays
and experiences distinctly Airbnb. Our global communications team works
across press, policy, and influencers to share timely and important news
about Airbnb. They also oversee the execution of a global consumer,
product, corporate, and policy-communications plan that supports our
brand strategy and generates considerable press and social media
coverage. While performance marketing drives additional traffic from
high-intent prospective guests, the strength of the Airbnb brand and our
communications strategy allows us to be less reliant on performance
marketing.
Human Capital
We consider the management of our global talent to be essential to the
ongoing success of our business. As of December聽1, 2022, we had 6,811
employees.
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As of December聽1, 2022, we relied on a global network of approximately
11,000 third-party contingent workers to handle the vast majority of our
community support contacts. Our internal community support employees are
comprised of operations teams who handle complex and sensitive issues,
and enablement teams who support all community-facing teams, including
our partners.
Attracting, recruiting, developing, and retaining diverse talent enables
us to provide our Hosts and guests with innovative products and services
as well as serve our other stakeholders. As of December聽1, 2022, 49% of
our global employees identify in the gender binary as women and 16% of
our U.S.-based employees identify as under-represented minorities.
Through our hiring process, we commit to encouraging diversity and
eliminating bias, and we publish the changing demographic makeup of our
workforce to hold ourselves accountable. We are also focused on
supporting our employees across the full employee lifecycle from
recruitment to onboarding to ongoing development.
Given the productivity of our workforce throughout the COVID-19
pandemic, in April 2022, we announced our Live and Work Anywhere policy.
This policy allows for the vast majority of our employees to work
remotely on a permanent basis. We believe that expanding our talent pool
beyond the commuting radius near our offices will allow us to attract
the best and most diverse employees over time. We aim to create a highly
coordinated working culture, and as such, will continue to promote ways
to keep employees highly engaged and connected by aligning
employees'work through our roadmap, as well as curating employee
collaboration sessions either in the office or at off-site locations.
Climate Change
In 2021, we announced our commitment to operating as a Net Zero company
for our global corporate operations by 2030. To meet our goal, we have
committed to a number of steps, including reducing greenhouse gas
emissions associated with our corporate operations, and investing in
quality nature-based solutions to offset residual emissions. This
commitment is the latest step we are taking to help address the climate
crisis. In 2020 and 2021, we achieved 100 percent renewable energy in
our global offices, fulfilling a commitment we made in 2020, by
purchasing energy attribute certificates sufficient to match our global
electricity use for our corporate operations for those years.
Additionally, in early 2021, we became a founding participant in the
Lowering Emissions by Accelerating Forest Finance Coalition, a new
public-private initiative that has mobilized \$1 billion to fight
tropical deforestation.
Regulations
We are subject to laws, regulations, and rules that affect the
short-term rental and home sharing business at city, state, country, and
regional levels. While a number of cities and countries have implemented
legislation to address short-term rentals, there are many others that
are not yet explicitly addressing or enforcing short-term rental laws,
and could follow suit and enact regulations. We seek to work with
governments to establish clear, fair, and workable home sharing rules to
create clarity for our Hosts.
No single city represented more than 1.3% of our revenue before
adjustments for incentives and refunds during the year ended December聽1,
2022 or 1.1% of our active listings as of December聽1, 2022. Incentives
include our referral programs and marketing promotions to encourage the
use of our platform and attract new Hosts and guests, while our refunds
to Hosts and guests are part of our support activities. We do not
believe that the current regulations in our top 10 cities, in the
aggregate, have had or are expected to have a material adverse impact on
our results of operations and financial condition. We will continue to
collaborate with policymakers to implement sensible legislation around
the world.
In addition to laws, regulations, and rules directly applicable to the