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These continued technology investments aim to ensure we have a robust |
platform that allows us to more quickly adapt to the needs of our Hosts |
and guests around the world and increase the productivity of our product |
development organization. |
Our Marketing |
Our marketing strategy includes brand marketing, communications, and |
performance marketing. Brand marketing increases awareness among |
potential Hosts and guests, helping them understand the benefits of |
hosting and booking stays and experiences, and what makes these stays |
and experiences distinctly Airbnb. Our global communications team works |
across press, policy, and influencers to share timely and important news |
about Airbnb. They also oversee the execution of a global consumer, |
product, corporate, and policy-communications plan that supports our |
brand strategy and generates considerable press and social media |
coverage. While performance marketing drives additional traffic from |
high-intent prospective guests, the strength of the Airbnb brand and our |
communications strategy allows us to be less reliant on performance |
marketing. |
Human Capital |
We consider the management of our global talent to be essential to the |
ongoing success of our business. As of December聽1, 2022, we had 6,811 |
employees. |
4 |
As of December聽1, 2022, we relied on a global network of approximately |
11,000 third-party contingent workers to handle the vast majority of our |
community support contacts. Our internal community support employees are |
comprised of operations teams who handle complex and sensitive issues, |
and enablement teams who support all community-facing teams, including |
our partners. |
Attracting, recruiting, developing, and retaining diverse talent enables |
us to provide our Hosts and guests with innovative products and services |
as well as serve our other stakeholders. As of December聽1, 2022, 49% of |
our global employees identify in the gender binary as women and 16% of |
our U.S.-based employees identify as under-represented minorities. |
Through our hiring process, we commit to encouraging diversity and |
eliminating bias, and we publish the changing demographic makeup of our |
workforce to hold ourselves accountable. We are also focused on |
supporting our employees across the full employee lifecycle from |
recruitment to onboarding to ongoing development. |
Given the productivity of our workforce throughout the COVID-19 |
pandemic, in April 2022, we announced our Live and Work Anywhere policy. |
This policy allows for the vast majority of our employees to work |
remotely on a permanent basis. We believe that expanding our talent pool |
beyond the commuting radius near our offices will allow us to attract |
the best and most diverse employees over time. We aim to create a highly |
coordinated working culture, and as such, will continue to promote ways |
to keep employees highly engaged and connected by aligning |
employees'work through our roadmap, as well as curating employee |
collaboration sessions either in the office or at off-site locations. |
Climate Change |
In 2021, we announced our commitment to operating as a Net Zero company |
for our global corporate operations by 2030. To meet our goal, we have |
committed to a number of steps, including reducing greenhouse gas |
emissions associated with our corporate operations, and investing in |
quality nature-based solutions to offset residual emissions. This |
commitment is the latest step we are taking to help address the climate |
crisis. In 2020 and 2021, we achieved 100 percent renewable energy in |
our global offices, fulfilling a commitment we made in 2020, by |
purchasing energy attribute certificates sufficient to match our global |
electricity use for our corporate operations for those years. |
Additionally, in early 2021, we became a founding participant in the |
Lowering Emissions by Accelerating Forest Finance Coalition, a new |
public-private initiative that has mobilized \$1 billion to fight |
tropical deforestation. |
Regulations |
We are subject to laws, regulations, and rules that affect the |
short-term rental and home sharing business at city, state, country, and |
regional levels. While a number of cities and countries have implemented |
legislation to address short-term rentals, there are many others that |
are not yet explicitly addressing or enforcing short-term rental laws, |
and could follow suit and enact regulations. We seek to work with |
governments to establish clear, fair, and workable home sharing rules to |
create clarity for our Hosts. |
No single city represented more than 1.3% of our revenue before |
adjustments for incentives and refunds during the year ended December聽1, |
2022 or 1.1% of our active listings as of December聽1, 2022. Incentives |
include our referral programs and marketing promotions to encourage the |
use of our platform and attract new Hosts and guests, while our refunds |
to Hosts and guests are part of our support activities. We do not |
believe that the current regulations in our top 10 cities, in the |
aggregate, have had or are expected to have a material adverse impact on |
our results of operations and financial condition. We will continue to |
collaborate with policymakers to implement sensible legislation around |
the world. |
In addition to laws, regulations, and rules directly applicable to the |