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ES2002a | The project manager introduced the upcoming project to the team members and then the team members participated in an exercise in which they drew their favorite animal and discussed what they liked about the animal. The project manager talked about the project finances and selling prices. The team then discussed various features to consider in making the remote. The industrial designer will work on the working design of the remote. The user interface designer will work on the technical functions of the remote. The marketing executive will work on what requirements the remote has to fulfill The remote will sell for 25 Euro. The remote will be sold on an international scale. The production costs cannot exceed 12.50 Euro. Whether the remote will be used exclusively for televisions. | Okay . Right . Um well this is the kick-off meeting for our our project . Um and um this is just what we're gonna be doing over the next twenty five minutes Mm-hmm . . Um so first of all , just to kind of make sure that we all know each other , I'm Laura and I'm the project manager . Do Great you . want to introduce yourself again ? Hi , I'm David and I'm supposed to be an industrial designer Okay . . And I'm Andrew and I'm uh our marketing Um expert . I'm Craig and I'm User Interface . Great . Okay . Um so we're designing a new remote control and um Oh I have to record who's here actually . So that's David , Andrew and Craig , isn't it ? And you all arrived on time . Um yeah so des uh design a new remote control . Um , as you can see it's supposed to be original , trendy and user friendly . Um so that's kind of our our brief , as it were . Um and so there are three different stages to the design . Um I'm not really sure what what you guys have already received um in your emails . What did you get ? Um , I just got the project announcement about Mm-hmm what the project . is . Designing Mm-hmm a . remote control . That's about it Mm-hmm , didn't . Yeah get , that's anything that's else Is that what it everybody Yeah . . Did got . you get the same thing ? Okay Yeah . ? . Um . So we're gonna have like individual work and then a meeting about it . And repeat that process three times . Um and at this point we get try out the whiteboard over there . Um . So uh you get to draw your favourite animal and sum up your favourite characteristics of it . So who would like to go I first will go ? . That's fine . Very good . Alright . So This one here , right ? Mm-hmm Okay . . Very nice . Alright . My favourite animal is like A beagle . Um charac favourite characteristics of it ? Is that right Yeah ? Uh . Yeah . , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . And , yeah that they have lots of personality and uh be fit and in robust good health . So this is blue . Blue beagle . My family's beagle . Right . Lovely . Well , my favourite animal would be a monkey . Then they're small cute and furry , and uh when planet of the apes becomes real , I'm gonna be up there with them . Right Cool . . There's too much gear . You can take as long over this as you like , because we haven't got an awful lot to discuss . Ok oh we do we do . Don't feel like you're in a rush , anyway Okay . . I coulda told you a whole lot more about beagles Ach . Boy , let me tell why not you We might have to get you up again then . . I don't know what mine is . I'm gonna have to think on the spot now . Impressionist . Can't draw . Is Um that a whale . Yeah . ? Um , well anyway , I don't know , it's just the first animal I can think off the top of my head . Um . Yes . Big reason is 'cause I'm allergic to most animals . Allergic Ah to animal fur . , so um fish was a natural choice . Um , yeah , and I kind of like whales . They come in and go eat everything in sight . And they're quite Alright harmless . and mild and interesting . Mm . Okay . God , I still don't know what I'm gonna write about . Um . Superb sketch , by the way . Tail's a bit big , I think I . was gonna choose a dog as well . But I'll just draw a different kind of dog Yep . . M my favourite animal is my own dog at home . Um That doesn't really look like him , actually . He looks more like a pig , actually . Ah well . I see a dog in there Do you . Yep ? Oh . that's very good of you . Now I see a rooster . Uh . What kind is it ? Um he's a mixture of uh various things . Um and what do I like about him , um That's just to suggest that his tail wags . Um he's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he's quite quite wee as well so you know he can doesn't take up too much space . Um and uh And he does a funny thing where he chases his tail as well , which is quite amusing Is , so he aware that th it's his own cha tail he's chasing ? It is . I think it is . He only does it after he's had his dinner and um he'll just all of a sudden just get up and start chasing his tail Hmm . 'round the living room . It's an after dinner dog then . Yeah , so Probably when uh he was little he got lots of attention for doing it and Yeah has , maybe forever been conditioned . . Maybe . Right , um where did you find this ? Just down here ? Yeah . Okay . Um what are we doing next ? Uh um . Okay , uh we now need to discuss the project finance . Um so according to the brief um we're gonna be selling this remote control for twenty five Euro , um and we're aiming to make fifty million Euro . Um so we're gonna be selling this on an international scale . And uh we don't 'Kay want it to . cost any more than uh twelve fifty Euros , so fifty percent of the selling price . Um , can we just go over that again ? Sure . Uh , so bas at twel Alright , yeah . Okay . So cost like production cost is All together twelve . fifty , but selling price is is that wholesale or retail ? Like on the shelf . Um I dunno . I imagine That's a good Our question sale . our sale anyway I imagine it probably is our . Yeah sale , okay actually because it's probably okay up to . the the um the retailer to uh Okay sell . it for whatever price they want Mm-hmm . . Um . Alright . But I I don't know , I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all ? Yes . Think it will Mm-hmm . ? Um . Mm-hmm . Hmm . Well right away I'm wondering if there's um th th uh , like with D_V_D_ players , if there are zones Oh yeah . Um , regions and f stuff , yeah frequencies or something . Yeah um . Okay . as well as uh characters , um different uh keypad styles and s symbols Hmm Yeah . . . Well for Um a remote control . , do you think that will be I suppose I don't it's know depends . on how complicated our remote control is . Yeah . It does make sense from maybe the design point of view 'cause you have more complicated characters like European languages , then you need more buttons . Yeah Yeah . So , yeah , possibly Yeah . . Okay . And then a . and then al the other thing international is on top of the price . I'm thinking the price might might appeal to a certain market in one region , whereas in another it'll be different , so What , just like Just in a terms chara just of like a characteristic the wealth of the of country the ? Like how Just much money people have to spend on things Or just like like ? , basic product podi positioning , the twenty five Euro remote control might be a big hit in London , might not be such a big hit in Greece , who knows Aye , I , something see what like you that mean , yeah , yeah . . Marketing . Good marketing Yep thoughts . . Oh gosh , I should be writing all this down . Um . Right away I'm making some kind of assumptions about what what information we're given here Mm , thinking . , 'kay trendy probably means something other than just basic Yeah , something . other than just standard . Um so I'm wondering right away , is selling twenty five Euros , is that sort of the thi is this gonna to be like the premium product kinda Yeah thing , yeah or . Like how much does , you know , a remote control cost Uh-huh . . Well twenty five Euro , I mean that's um that's about like eighteen pounds or something , isn't it Mm-hmm ? Or no , is . it as much as that ? Sixteen Yep . seventeen eighteen pounds Yeah , I'd say so . , yeah . Um , I dunno , I've never bought a remote control , so I don't No know . how how good a remote Yeah control that would get you , yeah . Um . . But yeah , I suppose it has to look kind of cool Mm-hmm and . gimmicky . Um right , okay . Let me just scoot on ahead here . Okay . Um well d Does anybody have anything to add to uh to the finance issue at all ? Do Thin we have any other background information on like how that compares to other No , actually . That other would be useful , though , wouldn't it , if you knew like Yeah what . your money would get you Hmm . now . Mm-hmm . Mm-hmm . Yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , I just don't think of remote controls as somethin something people consciously assess in their purchasing habits Yeah . It's just , yeah . like getting shoelaces with shoes or something Oh . . It just Five comes minutes along to . end of meeting . Oh , okay . We're a bit behind Do you know what I mean . Yeah ? Like Yeah so . . sort of like how do you I I mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want I a know better um one or something . My But parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things Right the house . Right . So um . Okay for them so it was just how many devices control . Right , so in function one of the priorities might be Yeah . to combine as many uses Right , so do you think that should be like a main design aim of our remote control d you know I think so , do your . Yeah your satellite and , yeah your . regular telly and Yeah your . V_C_R_ and everything Well like um ? , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . They're gone from being just like little sort of scribble boards to cameras , M_P_ three players Mm-hmm . , telephones , everything , agenda . So , like , I wonder if we might add something new to the to the remote control Yeah market , such . as the lighting in your house , or um Or even like , you know , notes about um what you wanna watch . Like you might put in there oh I want Yeah to watch such and such , yeah and look a Oh that's a good idea . An . So extra functionalities Yeah . . Like , p personally for me , at home I've I've combined the um the audio video of my television set and my D_V_D_ player and my C_D_ player . So they w all work actually function together but I have different remote controls for each of them Mm-hmm . So it's . sort of ironic that that then they're in there um you know , the sound and everything it's just one system . But each one's Hmm got its own . little part . Um okay , uh I'd wel we're gonna have to wrap up pretty quickly in the next couple of minutes . Um I'll just check we've nothing else . Okay . Um so anything else anybody wants to add about what they don't like about remote controls they've used , what they would really like to be part of this new one at all ? And you keep losing them . You keep Mm losing . them . Okay . Finding them is really Mm a pain , you know . I . Mm mean . it's usually quite small , or when you want Mm-hmm it right , it slipped . Mm-hmm behind . the couch or it's Yeah Yeah kicked . under the table . . W Yeah . You get You those know ones where you . can That's just really , if good you id like , whistle or make a really high pitched noise they beep Yep . . There I mean is that something we'd want to include , do you think ? Uh Dunno , sure . Okay maybe . . I remember when the first remote control my my family had was on a cable . Actually had a cable between it and the T_V_ and big like buttons that sort of like , like on a blender or something My goodness . And . um , you know , when I think about what they are now , it's better , but actually it's still kind of , I dunno , like a massive junky thing on the table Still . Maybe feels we could quite think primitive about how . , could be more , you know , streamlined Maybe . S like a touch screen or something ? Something like that , yeah Okay . Or whatever . would be technologically reasonable . Uh-huh , okay . Well 'Cause I guess it could that's b up it to could our industrial it could be designer that f it . could be that functionally that doesn't make it any better , but that just the appeal It looks of better of not . having You know , these days there's a r pe things in people's homes are becoming more and more like chic , you know Yeah . . Um , nicer materials and Okay . might be Okay be . worth exploring anyway Uh . . Right , well um so just to wrap up , the next meeting's gonna be in thirty minutes . So that's about um about ten to twelve by my watch . Um so inbetween now and then , um as the industrial designer , you're gonna be working on you know the actual working Yep . design of it so y you know what you're doing there . Um for user interface , technical functions , I guess that's you know like what we've been talking about , what it'll actually do . Um and uh marketing executive , you'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you'll all get instructions emailed to you , I guess . Okay . Um . Yeah , so it's th the functional design stage is next , I guess . And uh and that's the end of the meeting . So I got Um that little message a lot . sooner than I thought I would , so Before we wrap up , just to make sure we're all on the same page here Mm-hmm . , um , do we We were given sort of an example of a coffee machine or something Uh-huh , right , yeah Mm-hmm . ? Well , . um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? Or are we keeping Th sort of like a a design commitment to television features Okay ? I , well I don't know just . very quickly 'cause this we're supposed to finish now Yep . Um I guess . Yeah , sure . that's up to us , I mean you probably want some kind of unique selling point of it Okay . , so um I , you think know one factor would be production cost . Okay , yeah Because Yeah . there's a cap . there , so um Okay . depends on how much you can cram into that price Mm-hmm Okay . . . Um . Yeah I think . that that's the main factor . Okay Okay . . Right , okay , we'll that's that's the end of the meeting , then Alright . Um . . So , uh thank you all for coming Cool . . |
ES2002b | The project manager briefed the team on some new requirements to consider when designing the remote. The user interface designer presented two existing products and discussed what was wrong with each product. The team discussed how to create a remote which did not include the problems present in the existing products presented by the interface specialist. The marketing expert presented consumer preferences and requirements and the team discussed who their target demographic should be and whether to include speech recognition in their product. The industrial designer discussed the interior workings of a remote and the team discussed various options for components and energy sources. The team then discussed features to include in the remote and what they could do to figure out how to categorize them. The industrial designer will work on the components concept. The user interface designer will work on the user interface. The marketing expert will work on trend watching The team will not work with teletext. The remote will only control televisions. The corporate color and design must be incorporated into the design of the remote. The remote will have buttons for the following functions: on and off, channel up and down, volume up and down, and entering channel numbers. The remote has to look good and be easy to use. The target demographic is people aged fifteen to thirty five. The remote will use an infra-red sensor. The remote will use regular batteries. How to categorize the functions on the remote. How to implement the categorization of functions in the design of the remote. Defining a target demographic. Whether to include speech recognition as a feature in the remote. How to incorporate more advanced functions into the remote while keeping the design and usability of the remote simple. | Is that alright now ? Okay . Sorry ? Okay , everybody all set to start the meeting ? Okay , we've got half an hour for this one Could you plug um me in ? to uh discuss the um functional design Okay . Thanks . . All ready to go ? Okay Okay . Um so hopefully . you've all been working away , and I've put the minutes of the last meeting in the project folder . Um so I guess just to to recap on uh what we did last time . Um kind of uh got to know each other a little bit and uh got familiar with all the equipment and started to discuss um a bit about the project , you know , cost-wise how much how much money we had to s Um just want to tell you that you have three new requirements , um which is the The first one is that um uh the company's decided that teletext is outdated uh because of how popular the internet is . Nobody uses teletext very much anymore 'Kay , so . we don't really need to consider that in the functionality of the of the remote control . Um they've also suggested that we um we only use the remote control to control the television , not the V_C_R_ , D_V_D_ or anything else . I think the worry is that if the project becomes too complex then it'll affect um how long it takes us to get it into into production , the time to market Okay . . So um , we're just gonna keep it simple and it'll just control the T_V_ . And the other thing was that the company want the corporate colour and slogan to be implemented in the new design . Um I'm not entirely sure what the corporate colour is . It might be yellow , because there seems to be a lot of yellow everywhere And . the slogan , like the actual written slogan , or just to embody the idea of the slogan ? Well that's the thing , I'm I'm not sure um uh th because on the the company website , uh what does it say 'Bout Uh something putting the fashion in electronics Yeah . Mm yeah , I . mean do they Is that something they want actually written on it , 'cause it's quite long . Um or yeah , just the idea , but I'm not sure . So that's something we can discuss as well . So those are the three things , just not to worry about teletext , uh only control the T_V_ , and um and uh incorporate the uh colour and slogan of the company . Um so is everybody okay with any of that , or do you want me to recap at all Nope , we're all set . ? Right um , time for presentations then . Who would like to go first ? I'll go first . Sure Okay . , cool . Alright um , can I st steal this from the back of your laptop Oh ? Uh yeah , of course , yeah . G go on ahead . so this is the technical functions design . Um Right to do the um the design I have I've had a look online , I've had a look at the homepage , which has given us um some insp inspiration from previous products Mm-hmm . . Um I've had a look at the previous products to see what they offer and um I would like to ask you guys for um your ideas about the design at the end of the meeting . Um unfortunately we're not allowed to talk outside the meeting room , so Right Okay . . Um , having a look at the existing products , I found out that um it tends to come in sort of two extremes , there's either um a very complicated one that's got lots of buttons , lots of colours , very confusing , you don't know what you're doing . Um in that case the the labelling tends to be very bad . Um there's an example I'll show you at the end , um sh show you now . Uh Alright here um . the button there and there . This one's prog . Sorry . That one's perg and that one's prog , and it doesn't really tell you what it does . Um , not sure if you had a a look at the other um control in that example . Um it's a very simple one . It's got only the basic functions mm but um it's the same size as the the Oop hard . to use one . Uh it looked a bit clunky . They're very big and not very much use for buttons . Um , and it's just very hard to access the advanced functions . There's there's nothing for instance for a slow motion button . Um , my own preferences , I prefer the the clunky one . Um it's very easy to use . Um but unfortunately it does lack the advanced functions which I I quite like having on the controls . Um so I believe the the advanced functions should maybe be hidden in a drawer , or something like tha from the bottom of it . So , now I'd like to ask for your preferences . Um not sure of how long we've got , uh Um . Well we can chat away for uh for five minutes or so I think at Mm-hmm at most . . Just a couple of minutes anyway . M yeah , like a lot of a lot of what I've um read and prepared for this meeting fits in really closely with what with what Craig's just gone over . So in part I could I could give you some of my personal preferences but I could also th add some to this which is just about sort of um sort of market research Mm-hmm . But anyway , um . Shall we sh well we might we'll come stick to that later Which to kind which . of is your the clunky area one for now , the . one on left Um or , the on clunky the one right?. is the . one on the right . Okay . Yeah Um . clunky in what sense , like um h heavier ? Larger Um I think it's supposed ? to be the same size , but um it's got much fewer buttons . It's , you know I see , so , it's it's more very just spread out Looks and basic kind kind of of Yeah . . Right , okay you know . , I get the idea it'd be sort of about this size Yeah . . got very few buttons on Yeah it and . Sure . Well I think it's a valid point . I mean like the one on the left looks quite um quite complicated , and that P_R_T_ p P_R_O_T_ thing is incredibly confusing . Um so I see I see why yo you know you might prefer the simpler design , but yeah you don't want to lose out on , you know , what it does Mm-hmm , so maybe . you know you know you get a lot of remote controls where you kind of flip the thing open , I think that's a Mm-hmm good idea . . I Mm-hmm think . it's a good idea . Mm-hmm . Um , do we have any functions that um we'd want on it ? I mean so far I've got um on and off Mm-hmm , um switch the . channel up and down , and put the volume up and down Uh-huh . Um . they're just the the very basics you could use for a T_V_ . Uh-huh , and then actual numbers for channels as well , yeah Okay . . Um , you say that's a h a required one or a requested one Which ? Would you was that like ? um the channels like the the numbers Up on the numbers thing , or the up down ? God , um , I wou I would say that's required , I mean there's no way anybody's gonna buy a remote control these days when if you can't actually individually Yeah select . channels , I mean would anybody disagree Yeah with . that ? Um , what else , uh So don't need to worry about teletext , don't need to worry about V_C_R_ , uh any kind of We like don't display ? No controls ? at all do you think we need to worry about , you know like Yeah brightness . and contrast Well I think ? I think es essentially what we're doing right now is we're categorising . We're saying well we want this to be a product that offers all the Mm sort . of more tricky features but we want them to be in another area ? Is that right ? Is that what we're Yeah . Um we're doing ? We're kind , yeah of . like sorting them an Or Um are we actually eliminating things we just don't want the product to have ? I think are you are you maybe kind of thinking what we absolutely have to have and what would Uh be nice , to start with ? um sort of a bit both , um we need to find out exactly what we have to have Mm-hmm um and . after that we can add things if they're possible . Okay , right . Well , do you wanna maybe just , at this point decide on what we absolutely must have as Yeah a p . as a function of this Yep . Um . , so so far , just to recap you've got There's um volume on and off and channel , um control and volume and channel , and skip to certain channels with the numbers . Right okay . Um Well , one one way I would look at this um would be that we a approach the different controls in terms of um like control types , so that for the user it's very clear what they want to do where they Mm-hmm go yeah . Uh and . also think maybe a little bit about sorta w w what would just wanna be acc easily accessible . For example Oka if we had audio controls , those could be something people set up very rarely . Maybe they're un they're they're they're in a little area Mm-hmm but covered . up um , things like channel and volume um are used all the time , so we just have them right out on top , um very just very sort of self-explanatory . Um so maybe we need to think about having three or more groupings of controls , you know like one which are just the the habitual ones that should be right within your natural grip . And others that are uh also available and then others that are concealed . Something Okay like that . . Uh well , just to to wrap up quickly on this this little section Have I just lost Oh no . Um , uh do you think maybe that's the only kind of uh essential requirements , and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that , maybe like a mute button , that sort of thing Yeah . Any . of you anything to add to that at all No ? No . I'll add it . later , I guess the Okay Mm-hmm presentation . , right . Yeah . . Um okay , if we can move on to next presentation then please Sure . . Um Do Do you you wanna want to Can switch places this can ? this pl reach ? Can this plug No come across Probably . No . not , actually ? No . . So why don't I just pick up and move Yeah then . . Here , I'll just Why don't I just Mm Just just switch them er . , can you go up behind me ? Kinda This is so This bit complicated . It'd I'm all in be a nice knot if everything now . was wireless , wouldn't it ? Okay . Right . Um . So I can I can say already , I dunno whether this is for good or for bad but there'll be a lot of kind of uh redundancy in the in the the issues and the the uh Oh , like the things overlap between . Yeah what you said ? Oh , yeah well , for all you know . Which that is ma not that'll happen necessarily a . bad thing , but may what I've already started doing is cr I created a slide in in my presentation here so um so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine , because certainly I I have a hard time separating separating things completely . Obviously Mm hard to know what obviously where your what role you've just ends told , yeah me what you've just told . me impacts a lot on what um like market research mm that that I've been So Okay how do . I how do I get Um this function up F_ eight . Uh pr yeah , press ? Okay function . and F_ eight , yeah . Okay . Alright . So F_ eight ? Function , the blue button . Next to the control on the left Oh , and F_ . Yeah Mm eight . . You . Okay have to push it together . . Mm-hmm . Yep . Okay , I think that that's doing it now . Nope . Try that again . Uh , again Think ? maybe the Wait the . wire in the back might be loose . Okay . Yeah , you wanna Um Oh oh here Yep we , okay , there go we great go . There . you . go . Okay . Just um Before I bring this up what I'll just say is um what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing . And then kind of lead us in the direction of deciding , 'kay what what are our options , what should we decide and do you know what I mean , so . Increase Um that 'cause we can't see the Okay . Okay . That's much better . Right . Can you um There Right you go . , okay . Okay . Alright . That would be Okay . So um does that make sense ? So what I basically got is I just looked into some information and sort of th tried to think about how how we could review it and how we could and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things we can think about what are our priorities . 'Cause certainly there's lots of different information to go through . So um I'm thinking here about uh primarily about customer needs , that we start with the customer , and w you know , what they want and what are issues with with um existing products . Uh to think about trends and also about try and connect that as you see with the company vision which is about fashion in electronics . Um and then , as I say uh w we'd like to prioritise our design features from this and um Bouncing on top Dunno . Okay Yeah . . . Um . So this is what I've found here , um a lot of this is new to me , so we'll just read through together . Um , users dislike the look and feel of current remote controls . So they find them ugly . Most people find them ugly . Um the vast majority would spend more money for it to look fancy as well , we'll see later , the vast majority would spend more money for um slightly more intuitive control , such as Mm-hmm voice recognition . . Okay I'm gonna we'll look at that in a second . Um most people use only a f a very slim portion of all the controls . So I guess what we're looking at here is people want this h technology , they tend to use the most simple controls and overall they find remote controls to be something they don't doesn't really appeal to them . Mm-hmm So . I think what we're doing is we're trying to take like if for me this is sorta like three different different um inspirations , you know , one is that we want uh something that's high-tech but we want it to seem easy . And in spite of the primitive side of it and the very high-tech side , we want it to just be an appealing piece of equipment in people's hands . Um , frustrations . They get lost a lot , s as it came up in our last meeting . Um , takes time to learn how to use them . This is uh why I mention when Craig was uh showing us some ideas that we actually try and group controls , so d it doesn't just look like a big panel , kinda like when you you look at , you know , a new computer keyboard , or something that is quite explanatory . If you want audio , if you want visual , then you have those . Um and I will admit I don't know what R_S_I_ stands for Repetitive strain . injury . Is installing a new remote control something that people Uh , no , that did not come up at all . Um so here here is another um sort of a a review here of the main things . I also found that most people would uh adults at least would pay more for voice recognition . Now apparently we do have access to all the tech cutting edge technology in remote control . So I dunno if that's possible we might consider getting into it . Um . And and again here as we sort of move m sort of thin start thinking about how we wanna sell and market this , I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek Mm-hmm and . trendy . Um people uh additionally aren't aren't liking the appearance of their products , so we wanna think about as we take all the sort of the techie features how we can um put that into a unit which is which people like . You know Okay , they like the aesthetics and the ergonomics . . So want something that looks good and is easy to use Yeah , big priorities . Yeah . Okay , so . you know just c looking at what what Craig um Craig's i uh ideas are s sorta tell me that maybe what we wanna do is try and um separate the different things that we wanna include in this . So if we do say well we want there to be all the technology will we try and make that almost be like optional technology . You know , it's like like I find a lot of T_V_s these days , something really like about 'em is if you wanna just turn 'em on and off you can , but they have little panels where you click Mm and there's just . like tons of features So you it go you through wanna group all the . different kind of Yeah types . of functions together , you know . That's I think Yeah it's a good idea . That's . s that's sort of the um But I I'm my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move Mm-hmm on . with it . Um Okay I I . haven't brought out one specific marketing idea , although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles Mm-hmm . , and then use that . But not let that confine us technologically . Okay So . Right . Alright ? Any um comments on all of that ? Well , um That's one uh of the things that we have to decide on by the end of the meeting is who we're gonna be um who's our our target audience , our target market Yeah . . Um , so if we want something that that looks good and is easy to use , but has y is fairly powerful product , whatever , who do we really want to aim that at Okay . ? I mean Where's the money , maybe Yeah . , who wou who would have the money to spend Yeah . Well i if . And who watches if like T_V_ . twenty five Euro is our is our selling price Mm-hmm then . you can imagine , well I don't I'm not really sure how much that will Mm retail . at . But you want it's somebody who's not gonna just use the remote that comes with their telly , I suppose Mm-hmm , they're gonna actually go out and buy one . Yeah . So . , who do you think we're aiming this at ? Um , I think it'll be the mid range to the high end market , in terms of people . 'Cause twenty five Euros for a remote , how much is that lo locally in pounds It's about ? sixteen , seventeen pounds , I think Is that . too is that a lot of money to buy an extra remote or a replacement Yeah remote Mm-hmm . , okay ? Right . . Um so maybe not the high end range , but maybe middle , middle up-ish Okay . Kind . of . You know how much ? I dunno I guess you pay Okay , what . , ten ten quid for a remote ? Like a simple replacement Yeah , right . I . mean if you lost your remote and the first thing Yeah you just wanna go Yeah out and get , yeah . . This , would you this how much kinda would you touches pay on your ? comments there , David . These are the age groups which we Yeah have . information on and these are this is a table of h what people would pay more for a certain feature . Just Okay gives us a rough idea of where the w the will to spend money on T_V_ equipment is Okay . Mostly focused . around the twenty five age group . Yeah , so do you think we're we're aiming at a fairly young market then ? Yep . Sort of young professional , kind Yeah of . Mm-hmm , okay Um . Um do you think then uh voice recognition is something we should really seriously consider ? What what do you think , Craig ? Well , did you not say it was the the adults that were going for the the voice recognition ? Sort of the Uh the older , yeah group . , it's the Yep Uh . It f does it does fit with the market that we're sort of identifying N yeah . , in terms of I think we are gonna have to narrow it down , to say let's target these Okay people . and give them what they want and Yeah 'cause . you know Sure . , there needs to be some kind of Sure selling . point to Yeah . it . So um anybody anything there to add Just kind of young professionals , uh th like if we are going to include speech recognition , it's kind of between fifteen and thirty five seems to be like a really high response to that Mm-hmm . So . we could say I that I was think our target twenty five . to thirty five is is is fair to add that in as Yeah a group Mm-hmm as well because . . Yeah that's . more than half your group of people who are willing to at least try Yeah and use your technology Mm-hmm , yeah . . . Okay , so fifteen to thirty five , look fairly young Yeah Yeah . You know . . , they have bit of expendable income to spend on this sort of thing Mm-hmm I . think . perhaps that age group is significant as well because those are people who use the computer Mm-hmm . , who are familiar with their with computers in in their everyday work Yeah . Mm-hmm . I think . people who are maybe about Mm-hmm . I wouldn't say thirty five , but people who are about Mm-hmm forty-ish . and above now Mm-hmm . would But not yeah be so . dependent and reliant on a computer Yeah or Yeah a mobile . , sure phone or something like that So . Mm-hmm . So these . are people who are gadgety , right ? People Yeah who are u . growing up used to , you know in schools and in universities , when you go on to their working lives Yeah , people who would . So you they'll know regular not sh not shy Yeah away from something . Yeah quite high-tech Yeah . That . that's . Mm that's . a good point . Um okay , so um so shall we make the decision uh to include speech recognition If we can if . we can I I think Yeah . . one thing we should try not to avoid is not to say we have to use speech recognition right now Yeah Okay . , because . Why is that ? um , based on what you've go y everybody's saying , right , you want something simple . You want basic stuff and you want something that's easy to use . Speech recognition might not be the simplest thing Right . for somebody Okay to . use Could . it be an on off thing Um ? Like if you want it Where you can , but activate what on I'm saying it and is deactivate that we're it Yeah ? we're . trying to lock ourselves into a s particular kind of technology Yeah Yeah , rather . . than focusing on on exactly what are the features that we're Yeah gonna say Okay , and then . , you know . Sure , say . speech recognition is good for this , speech recognition is not good for this Sure . So Okay maybe we should . I suggest . Yeah . that we think about speech recognition Sure , anyway it's a it's something . that can be used to fulfil a function , but Uh-huh at . end of the day we don't look at the technology , but Yeah we look at . the function first . Okay Sure . Yep . Uh . okay , well do you wanna um give us your presentation Okay , sure and then . then we can I Yep don't . know um might have been a good idea to all deliver our presentations and then discuss Yeah , but , it's this is good this well is it's how we're good to get ideas out while Yeah they're fresh in mind , exactly , yeah . Um . Oh it's something that's just occurred to me as well is if we make it um speech reco if we incorporate speech recognition , that's appealing to people um maybe with Not a physical disability as well Yeah . Um . And . not losing . And also it helps in terms of people not losing this , you know they Yeah they're . saying oh it's I lose it in the couch Yeah . . like we're kind of what we're b sort of getting in into here is mating different uh design features Mm-hmm together . that they I reckon one problem with speech recognition is um I've actually seen one of them used and uh the technology that was in that one wasn't particularly amazing , so you end up yelling at the control for hours Really Right . Channel ? up . Oh . really , you've seen one before Do you think . maybe we need like Um further advances in that kind of area until it's worthwhile incorporating I think it'd it probably though ? quite expensive Sorry , do to you mind passing Mm put in me my . Course . notepad not . Thanks . Cool . There you go . , um . Okay . Um Right . . Well this is just the working design Mm-hmm um . . Well this is just what how I would go about it . Um I guess I try to define like what we're doing now , try to define what we're trying to get done . Um Right I think . in a practical way , we kind of know what it is . We've used it , we're familiar with it , but we're we can't n we haven't narrowed down um exactly what the things we're trying to fulfil , like Besides the basics , I think back in the back of our minds we know what the basics are . Has to change channels , has to change volume , but in like specifics , right , which one of the basics are you trying to target Mm-hmm . Um . are there certain parts of the basics that are more important or less important than the basics ? Um and I just the idea is just to get everybody to um I usually have a have have a design that's there as a basic , so , you know , things that to start everything going . But I guess everybody does have some idea , so I don't think um there's a need for that . Um okay this finding things is a little bit confusing , so I'll go into the diagram first . It just explains how the process goes through Mm-hmm , from a . from the basic technology point of view , the basic steps that you need um in the diagram and in this slide probably works better . Um okay , you need some power source . 'Kay , a battery or something Mm-hmm , to keep it going . . Um and that power source is important because it ties you down to um how long the device will last Uh-huh . . Um it ties you down perhaps a bit later on in terms of the technologies um how far you can transmit the signal or the complexity of the functions Mm-hmm that . you want . Like for example , voice recognition , right . That might be constrained because that you might need to power a microphone , you might need to power other things , so that's one perhaps constraint there . Um Th Okay , the basic thing is there's a user interface where people punch a button or talk into it or smile to it or blink their eyes , whatever Hmm . . You know , and that um picks up an input from a user , um uh a logic a series of logic has to decide what the user is telling the device , and the device has to r you know , based on you push button A_ , so I will do something with button A_ . So maybe button Mm-hmm A_ is the power . button Mm-hmm , okay . . Um and then it needs to be able to send the signal out to the device itself which is the receiver here . Um and I think that's about it in terms of my design um . It's fairly general , um and I guess the purpose of this is also not to restrict you Mm-hmm in . in the way you're thinking , like um voice recognition , right , um , if it's something which is important then we just add more power rather than having a thing that we don't have enough power . So it's not Okay really a constraint . in that sense Mm-hmm , but . I mean these are functionally , you know , the base Mm-hmm , what . Okay the . technology has to do Okay Mm-hmm . . . Um so I guess the rest of it I think we should maybe you you wanna go back to what the functions are ? I think that's 'Kay Uh more . relevant to a discussion ? . Well , do Sure you wan do you wanna finish up . Sure . your your whole presentation Yeah , w I'm done then ? Are you are you all done . More or less ? . Yeah . Ps Oh , it's just putting the rest of it into words , but it's essentially Yep the same . thing Mm . . Um you have a transmitter , an input Okay device . , logic chip , you know , stuff Okay Right like . that . Um . Right And like on . the means I guess this would b be Since we're on the topic of the technology Yep . , uh are there any like what are our options ? Alright , what's what i in Is this the only way that we go about it , or are there Um other , these these thin aren't technology options in that sense Right . This . is just um The basic a principle basic of principles Okay and . 'Kay basic . components that are needed Right Mm-hmm . . For example . , if you needed um if you needed to add uh a voice recognition , right , then your user interface would be split , broken down into more components Okay Mm-hmm . , right . , which you have a microphone Oh , the V_R_ Okay and stuff . like that . So this just show how . Uh we're kind of modularising the whole Yep thing . Okay . Yep . . So each component represents one function Mm-hmm , but I think . the basic functions are the logic , the transmitter , um and the receiver Mm-hmm . , okay , and the power are things that you won't have to care about Mm-hmm . Yeah . Um and . those are things that based on what your user interface requires then Mm-hmm we'll add more . functionality to it Okay . Um . there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example Okay . Okay . Okay , um . are we gonna restrict ourselves to using the traditional technologies of infra-red Okay thing . ? Because that's something you need to actually be physically be pointing to Okay Right . . Right . . Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect um how long how long it took us to get this to market , so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface and not worry so much about uh how we transmit it Yep . um because I mean it it's tried and tested intra-red , so There might we be could one stay with tha other problem with the transmission , um in particular right now , since we're talking about voice recognition . Um if somebody's gonna h talk to the device , you ideally Mm-hmm want them to hold it to them Oh . I it Right , yeah . you may . not require that , but Right you . know , um it's it's it's something very natural , I guess Yeah , you know , to , mm-hmm hold it , to signal to the user . , and push a button maybe to start s talking Okay about it . . Then you need to send the signal out , so Mm because if . you're using infra-red , the line of sight Mm um . say the T_V_'s at that chair , and I'm standing in front of here and the transmitter is here Yeah . , it blocks it Okay . So . in that sense , there's not really a restriction but it's something which Right . you may have to think about later on in the process Okay . Not . so much Okay further . And down um . just a clarification before we finish this . Uh does c is our controller is it have the option of being um on a standard uh frequency as all of the other equipment , so that the one controller can control There's there's not much specific several pieces of specific equipment ? information W , but I think that um one indication of infra-red mean that you're just targeting traditional devices Yeah Okay . Because . W . infra-red is something which everybody has Well . well we've um In the new requirement spec they said just to focus Just on to the T_V_ T_V_ , okay , so that's . what we should do for now I think Okay . Something . I was wondering about was the power . Um , is it worth considering like having like a charging unit as opposed to just regular batteries ? I mean is that something we really want to go into , do you think , or should we There's just consider a there's running Okay on , from regular from batteries a from ? a component point of view there's added complexity Uh-huh , and you . add cost to it Uh-huh . , um and then there's probably the fact that you need another physical component . You need a docking cradle , for Mm-hmm example Yeah , for you to . Mm-hmm . put . it in to charge Okay . Or you need . to get the user to plug it in . Um Okay , so and most users are very f use already used to the idea of buying batteries and putting it into Yeah the controller . . But unless the controller's gonna consume a lot of batteries , like he's gonna run through like Yeah twenty batteries . a month , then I don't think rechargeable is something we should you know , we Yeah Okay really . , so need just to stick to to regular care about . Um . Okay . Um , right . So basically the um I'm just gonna just recap uh what I said at the start , was that um the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at , and Okay what . exactly the product's gonna do Okay . So . um just to recap on Are we all happy about the idea of um aiming the product at um the fifteen to thirty five bracket Yeah ? Um , that's and good . also the funct the the actual functions of what it's gonna do . Do you wanna recap on that , Craig ? Um . I think we just say that it was gonna be the the most basic stuff possible . Um on off , up and down channels , up and down volume and uh skip to a channel . Okay Ta . And , right is it going . to include any of the uh the more advanced features , or are we gonna eliminate those Um ? I think we include mute , but apart from that um I think we just we'll go for the simpleness . Okay Okay Okay . . R , I is think it is it is it s is it not an option still that we include some things just as a sort of under like sort of under a door Yeah Yeah , it's or . as some optional functions 'Cause what what I'm . I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they , you know , w they get ours and w it's doesn't have that . I dunno Okay if that'd be a problem . . Another thing that you were saying about categorising the controls Mm-hmm ? Um . maybe I could suggest we we break them down into three simple categories Yeah . Okay . One would be . audio controls Mm-hmm , one . would be video controls Okay , and the . other one would be a device . Um this may not map very well to advanced functionality especially , but I think that um from a manufacturer's point of view Yeah , from a . person designing the device , but I think from a point of view of a person using the device , you know a T_V_ is something they see and something they hear Mm-hmm . , um it's something they do other things to like turn it on and turn it off Yeah . I . mean like Right so . what we could have is like three buckets , right , where we could throw things into , like if we want this feature , let's throw it into there Yeah . , and then from there decide whether it's basic , or it's non-basic 'Kay , okay . I mean . Like it that might help with . the visualisation Okay . . And it would actually help with the component build Mm-hmm as well . Okay . Mm okay , great . , right . Um , okay well I gotta kind of got five minutes to wrap up now . Um next thing we're doing is having lunch . Whoohoo . Um and then we're gonna have thirty minutes of working on the next stage . Um so I'll be putting the minutes of this uh this meeting into the project documents folder Mm-hmm . Um . so uh I guess just to just to confirm that we know what we're doing in the next well Mm-hmm in the . thirty minutes after lunch anyway , um for uh our Industrial Designer , you're gonna be thinking about the components concept . Um User Interface Designer gonna be thinking about our user interface , and marketing you're gonna be thinking about trend watching . Um and you'll all get specific instructions as well . So um I dunno , just just to to ask now if you've got anything else you've thought about while we've been talking . Um , do you wanna start with David . Anything else to say at all Mm no , not ? No really . , okay Um . Andrew yeah ? , just I just wanted to ask then before we wrap up , shall we agree for sake of um sort of clarity and when we when we r resume that we'll u use this idea David's proposed , where we think of these three sort of buckets and Yeah anything , yeah I think anything that's definitely we discuss a good about idea them is sort . of , okay , we're talking about this Uh-huh . Shall we Mm do that . , then . Yeah . ? Okay , great . Um just about the three buckets , um what would go in the the device functions one ? Um things like on off . Because they don't have anything to do with what you see Yeah . I me . mean in terms of picture and the entertainment value , you know , um Okay so . um And Um and channel . And channel Right . Because . the on off also goes , you know , like on off like power , not on off sound . Not Yeah on off . video . Although you don't turn off the video on your T_V_ , but um you Okay might wanna . you know turn off the sound , say you wanna pick up the phone , there's a mute button , right , so Okay . you you have you have a choice of putting it on to um others or a device . Device is basically anything which we can't categorise , right Okay . We , so put it you're out gonna . have um audio which is gonna be like you know your bass settings and Mm-hmm actual . volume Yeah , anything to do with hi what you hear , right Okay Mm-hmm . You . you put . that into audio Okay Mm-hmm . And , and . then then visual video is anything that you can see Mm-hmm Okay . . Um , so . brightness , contrast Yep . , things like that Colour , yeah , and . then just actual device things Yep , like . Sure what channel . you're watching Sure , turning . on an off Yep . Okay , stuff . like that . Okay And , um then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard and then others which are maybe a bit more Like Mm-hmm random . which we Yeah have no other place to put Yeah . Sure , but we . , okay need it somewhere there Okay . Okay . Um . . even even if it doesn't map very clearly what happens is that people at least have some in their mind . It's easy to use , I think that's one thing that um and I guess from the component point of Okay view it's easy to build . as well 'cause things are like fixed Okay Okay . . . Um so yeah , I guess just things to think about are you know like the fact it's gotta look good , because of who we're we're , you know , targeting this at . Um something maybe kind of quirky in design maybe Mm-hmm . Make . it kind of ergonomic kind of to Mm-hmm hold . , you know , things like that . Um , so I guess I guess that's it Great . That's . the meeting over . Whoohoo . Then we get to go find out what was picked up for lunch for us . |
ES2002c | The project manager recapped the decisions made in the previous meeting. The marketing expert discussed his findings from trend watching reports, stressing the need for a product that has a fancy look and feel, is technologically innovative, is easy to use, and incorporates some aspect of fruit and vegetables in its design. The interface specialist presented research on the appearance of current remotes, concluding that current remotes are generally unappealing in terms of look and usability. The interface specialist presented ideas on how to remedy the unappealing aspects of current remotes in the team's design and also how to incorporate the corporate color scheme into the design. The industrial designer presented options for materials, components, and batteries and discussed the restrictions involved in using certain materials. The team then discussed options for the shape and color scheme of the remote, as well as what components, batteries, and materials to use. Some team members will design a prototype of the remote The remote will be curvy. The remote will be shaped like a snowman. The remote will not have a talk-back function. The remote will have a jog dial. The materials used will be plastic and rubber. The case will have a soft fruit-like feel to it. The remote will not have an LCD display. The remote will have a kinetic battery. The remote will have rubber buttons. What sort of battery to use. How to incorporate a fruit and vegetable theme, the corporate color, and soft materials into the remote. What shape the remote should be. Whether the remote should have a talk-back function. Whether to have an LCD display on the remote. What the case will look like. Whether to include a jog dial on the remote. | 'S to do now is Yeah to decide . how to fulfil what your stuff is , so Okay in that sense Yeah . so , sure it does kind of Okay make . It sense , well kinda , yeah does make sense , doesn't it , because when we get into . the end of meeting we're kind of talking about action and design as opposed Yep to background Okay . . . Everything I have is kinda background Okay . we all ready to go Yep ? Well . how um on the in this meeting then if we um I'll just just recap on the minutes from the last meeting . And we uh decided on Yep . decided on our our target group being fifteen to thirty five Mm-hmm . , and we decided that it was gonna be non-rechargeable battery-powered , that we're gonna group our audio-visual and other functions into into those categories , um . And I told you guys about the three new requirements about ignoring teletext , ignoring everything except the T_V_ , and trying to incorporate the the uh corporate colour and slogan . Um so that was the last meeting . Is there Mm-hmm anything have . I forgotten anything ? No . Uh Is that that everything sounds ? Okay . . Um so if we have the three presentations , and then if you have anything to kind of that you know you're gonna want to discuss , maybe just make a note of it , and we'll have all the discussion at the end . That might Sure be a better idea . this time . And so Okay if . we start off uh with Andrew and then Craig and then David , if that's Sure alright . . Um Yep . and then after that we'll have to make some decisions about stuff Yeah , right , cool . . So if Why don't you wanna I get that take ? this . Hmm . Screwed in quite tightly . Uh what did uh how did we leave it with speech recognition now ? We did we say we were gonna try maybe incorporate it but we hadn't made a definite Mm-hmm decision . on that ? Right . Oh I should also point out that um the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product Okay . So . um that's kind of the end result hopefully . Okay . Um alright so c is it function F_ eight ? Uh-huh . Hopefully Hmm appear . in a wee second . Come on . I think it's working . Up there we go . Okay great s so let me just start this . Okay great . So um uh s move on . Uh-huh oh where'd it all go ? It's not good Oh no . . Okay lemme just see where I can find it . This looks more like it . I think I just opened up the template . Sorry Oh about that right . . Okay alright so let's have a look here . Okay so Here this we go was the method . that um I've taken . Uh basically what I wanna do here , before we get into it uh too far , is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful . Okay . And uh and then sorta g go through some of the way that I've dealt with that information , and then sort of bring us all together into it to see sorta see how this fits in with the overall vision . Um so I've tried to take a whole lot of market research and summarise it for us , and then ide identify uh trends that are are sort of in sync and are important to our our uh p project plan that we have so far , and then uh initiate a kind of discussion on design options so that it sorta helps us to to narrow in on on aspects that will inform other uh other elements of the of the project . Does that make sense Mm-hmm , tha Yep . . that sort of strategy ? I thought that that will impact on the rest of what we do , so that's why I suggested Aye a we fair get point in this definitely . . Okay so out of um different uh figures and ratings ob uh of people in general , um consumers in general , the number one thing that was found was that uh the br t television remote control , a fancy look and feel , okay , and not , it specified , not a functional look or or feel Okay , uh . b f f fancy . Um however , this is where we kinda have to be very , I think , creative about it . Number two was that it be innovative . Okay so that tells me that we have to find a way to be innovative without a adding just unnecessary um sort of functional bits to it . Uh and third priority uh for ease of use , so again that kind of gives us a general picture of how it has to be , um quite user friendly while still having technology . So it I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing , is that I think um what we should think about is how the um about how the innovation uh contributes to the look and feel , and not so much to the functionality of it . For example Aye right like . when you pick it up and push it like it all lights up or something , you know what I mean , like , or it's got something else to it Uh-huh that just . seems innovative because obviously the thing that the message here is ease of use . So how do you make innovation make something more more easy to use ? Well that's I guess where we're gonna go with this Okay . . Okay then there's the other aspect of the back the the market um research I have here is on fashion style , okay , which as we've agreed is a priority . Uh top European fashion trend um that I read about says there's this emerging theme of fruit and vegetables , okay , especially in clothes and furniture . And when I first saw that I thought hmm , well do we want to actually try and think about this trend and how we add something to it , or we get right into it , or we completely steer away from it , do you know what I Okay mean ? okay So . my my feeling is that we w do want to observe this trend , but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics . Um 'cause I think what we're in what we're in is partly sort of home decor , partly something like a computer , um so I think we might wanna be careful about how you know how quickly we create like a remote control in the shape of an apple or something , I think that would be pushing it . And then in terms of m material trends are for things to be soft and spongy and sort of , you might say ergonomic or or friendly to handle , which is which also in indicated that last year this was this was not the case . So um probably a lot of the competition on the market will be still in last year's mode , so if we try and really capitalise on that , I think that'll be in our favour . Um So these this is the summary of everything . Um style is number one uh thing in the in the market of who we're selling to . Uh innovative design technology's also a must in that it's seen it'd be seen to be uh cutting edge , uh but ease of use t has to be insured throughout . That was like the number three thing . And then at the end there are vibrant natural colours um that's the way I interpreted it anyway , softness in materials , shape , and function , and so I've written at written at the bottom to give us sort of a context of discussion , Mac iPods Mm-hmm , something . which is , I'd have to say very high-tech , ten gigabytes , whatever , but when you hold it in your hand there's like no buttons . You know Mm what a Mac that's iPod true is ? , yeah I'm thinking . however Mac iPod is sort of last year's because it's very hard and sort of glassy and glossy , so I'm thinking if we imagine that we're taking some of the features of a Mac iPod and we're then making it s more of like a more of like a comfortable type of or more of like a maybe more vibrant to friendly thing to have . Um and then so this is w with all that information what I'm what I'm suggesting in this slide here is that we we take these ideas , and as we get into more the more um techni like sort of production side of things , that we think about shape , materials , and themes or series that go throughout . Sort of like a I dunno like um we think of some kind of a thin theme that unifies it all , that we agree on , uh sorta like a marketing identity . Um Does that make sense ? Yeah . So so like I threw out a few ideas there just to kinda get us thinking along those lines like lemon , lime , I dunno , green colours , pe whatever , it's just an idea , 'cause I'm thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate this them with in terms of texture , shape , colours , things like that . Mm 'kay . Great Like um . the ones the ones which I'm most fond of in terms of giving like a theme to it would be like um like lemon or something like that , you know something which is , like you see a lot in in other areas . Like I see lots of websites and things that seem to associate with like lemon and lime and Okay So . anyway it's just just an idea . Yeah . I'm thinking maybe we could incorporate some of these features into a fairly um into something which is which seems to have something to it which is almost gimmicky because like um like something to do with like lighting within it . Like you know just within Ah the simple sense . , when you pick up a phone and touch a button it uh lights up , q usually the buttons light up . How can we build on that ? Maybe like it could light up in different colours or something or or people could buy the buy the control and then it comes with different like covers or something so Okay . Anyway . those are that's all I have , but That's uh great hopefully . we can we can revisit those ideas Uh-huh when . we get into Okay great . Um thank you for that . Uh Yep . Craig do you wanna uh plug yours in then ? Is it working ? Mm . Not quite Did you press . F_ eight ? It's probably not sending . Yeah . Oh something coming Yep now , there , yeah it is . . There we go . And so think of this concept . Um to research it I've um had a look on the the homepage again . It's provided me with more examples of um previously existing c remote controls . Um there's a wee bit of discussion about the other existing ones there , um so I've taken the um suggestions from them and tried to incorporate them into this um So then this we're looking for um suggestions on size th um size of control and the buttons , um the shape of the control , and whereabout the buttons should be located on the control . Mm . Um what I found from the research is that most the current controls are just basically big bricks with loads of buttons all over them . Um they're not very attractive to look at , and they're not very comfortable to hold , they're I just hold 'em like big bricks , and they're very easily lost . Um they tend to be very dark colours , so if there are shadowy places down the side of couches you can't really see them Mm-hmm . . Um the the controls themselves tend to use a very inconsistent colour scheme . Um for instance , the stand-by button isn't always red , uh it really should be . It's uh something the user then uh identify with . This is a red switch off , that's how it should be . Um I'm not sure if there's any other examples of that , but something to look out for . Um there's a problem that I've I've got couple of preferences for the the end control um I get 'em with the the red colour button for stand-by and s the other examples of that um The buttons should be large . They shouldn't be tiny little things like you get on some mobile phones . They should be easy to press , very comfortable . Um one of the examples given on the homepage was um there's an up and down volume button but both of them have a V_ on them Mm-hmm , so . the up volume button looks like it should be a down volume button , that's kinda confusing . Um should avoid s things like that . Um if the the corporate colour scheme allows it we should have a very bright colour so that it can be easily identified anywhere . Okay Um . obviously trying trying to avoid being tacky there , but it could um tie-in very easily with your Yeah your lime . Okay and lemon idea , do . we have a corporate colour scheme ? I didn't I know . think it's yellow because like the website is yellow and Okay there's . a band at the bottom is yellow , so And the Play-Doh Okay 's yellow yellow . , lemon Fantastic , you know . . definitely food for thought there Okay , but keep . going and we'll discuss it Um after Yeah . . any extra features we add beyond the basic ones should be m hidden , they shouldn't be on the um shouldn't be visible without something be opened or Mm-hmm some sort . of special extra effort . Um if we did decide to go for voice activation there sh should always be a button as alternative , possibly hidden in the the opened up section um making that something is wrong with it or with somebody's voice , maybe they got a cold or Um we should definitely avoid the big square block look . That's just wrong . Mm-hmm Mm 'kay . . And um we got an email uh from I think it's the the research department , and they've said th the voice control um can now talk back if you ask it a question Mm . . So it sh it could be good to have them um confirm any action you take Aye and that's a good idea possibility , yeah . . Right and these are problems I've had with it . Um I don't know where the slogan should go , or really what the slogan is . I think it's um , fashion into electronics Yeah . . And we don't know how flexible the colour scheme is . I mean you say you wanted the the corporate colours , but they don't say you know if we can use Mm any other . colours at all or Mm Okay . . That's Cool it . . Okay . Great . Lots of good information there . Yeah that Mm-hmm that was . very good , and Mm uh 'kay now with um David . . I think I'm cool . It's a shame the cable wasn't just in the middle I know of the table it'd be handy , huh , wouldn't it . ? Just um Oops . Do y do you wanna sit in the the line of sight of this Yeah um okay . Let me just get this Yeah . going first . Ah there it is . It takes a second , doesn't it ? 'Kay , that should be it . Okay um I guess the same thing again , I started with something very basic . So just so you guys have some idea of what's involved in my process Mm-hmm , um . and then you can just work through it and we 'll either modify it or start from scratch um depending on what your needs are . Um the components are exactly the same Mm-hmm . . Um I think , like what you guys said , um the most input that's needed is basically in the user interface . The rest of the components um they do have an impact in terms of cost and complexity . Um like you said time to market was a problem , um and how many components are physically in there in cost . And the power is basically a factor of that . Um and the lower components , the power , the logic , the transmitter , and the infrared , um they affect you in terms of the size of your device , um and that would have some inte impact on how y I think more how you hold rather than um the actual use using the the remote control because um like we've said we've defined , like we only want the basic things that to be visible , and the rest of them we try to hide . Mm-hmm So . um you know it's just a matter of working out space . So I guess three things , um cost , um complexity , and the size . These are the three things that um will have an impact on you . So just go through it in the components . Um these are the options that are available to you , um I'm not very sure about the voice thing 'cause I got another email and it was in fact quite sketchy on what n the voice options are Right . . Um it said it could talk to you , but it never said anything about being able to listen . I it said something about a sensor but never clarified that Mm Hmm . . So . maybe if you well I could see the other email that they sent you , um 'cause they got back to me with like different requirements , or different offerings of what components availa Okay so Right your . basic components are buttons Mm , okay . and you have a wheel available , like a mouse scroll wheel Mm-hmm . , okay there's an L_C_D_ display , um I think these are quite standard things . They're standard , aren't they ? No um they're well in the sense that these are all the options available for you . I'll explain to you the complexity and the cost thing again a bit Yeah later . . Okay um then there's um how the case actually looks . It can actually be flat or it can be curved , um and then the different types of materials that you can use , um I don't think you can use them in a combination , Mm-hmm um . but um I could check back for you , but I don't think you can actually use them in a combination We you couldn't . have like plastic and rubber ? Um I think plastic and rubber would be fine , but plastic , rubber , and wood , I wasn't I'm not very sure about the titanium Yeah . . They had some restrictions Hmm on using . the rubber and the titanium Mm . Um 'kay the . rubber was a restriction on the kind of power source you could use , but the titanium had a different kind of things on the shape of the Okay . thing , so I think that there is some restriction on um I think you could probably group plastic and rubber together Mm-hmm . , wood and titanium , but you know it might be easier from a cost perspective and a Mm-hmm complexity . just to use one Mm-hmm . You know as opposed to two . Mm-hmm . . Um and the other components are logic chips , um again I'll I'll go back to the component chips . The com how complex or how easy the logic is , it depends on how many functions you have on the on the unit um and that impacts cost . Um Mm-hmm I don't . think the logic chip has a issue about size 'cause they Mm-hmm should be . about the same size . Power consumption should be about the same . Um Hmm . I think the main impact is complexity , um and the other thing is um the power options . Um the first one is a standard battery . Okay the second one I think is more of a gimmick then actually a useable thing , it's a wind-up I'll clear you know one of these , a things crank for you . Just Hmm by moving . . Yeah it yeah but . that that might be something I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources . I think whatever it is you still need a battery 'cause Mm . I don't think anybody wants to keep doing one thing No . . Okay the other ones Yeah are . a solar powered cell , which may not be a great idea in Europe or any country that has seasons 'cause half the year you'd be dead . So like what I said , you probably need like a battery Mm-hmm and something . else Mm-hmm . Um . and the kinetic one I guess for me is the most interesting one because it's movement and people like to fiddle with their Mm and . it's a nice sales gimmick I think . From a marketing Mm-hmm gimmick . it it's a technology thing , it's a shake it it doesn't work , shake it , knock it or something . You know W Hmm yeah . you know you . Uh have you had yeah those yeah balls , I see . , you know those Yeah stress balls . where you bounce the ball and it and it lights up and it goes , you know that might be a gimmick combined with rubber Hmm . . You know just to Yeah if you get . frustrated wi remote control you can throw it , kind of you know just uh Hmm I . know what you mean yeah you know . um so . Um okay my from my role , I don't think that personal preferences but role preferences , I think um something comfortable to hold Mm-hmm , um . small and slim I guess that's more in the sense of small and slim in terms of comfortable not so small you can't , you know like a phone Mm-hmm or something . , too small phone . Um and the other thing is from a production point of view um the less components we use and the simpler the components means you reduce your cost and you increase your profit Mm-hmm . . Um and also the time to market and the complexity of developing Mm-hmm designing mm-hmm and debugging mm-hmm . it um so Mm-hmm . . Um okay let me just go back and talk about some of the restrictions . Um The user interface restrictions basically means that if you use more complicated features , like the buttons are standard okay , the L_C_D_ panel and the scroll wheel you need more complicated logic Mm . Um . the case okay with a rubber case you can't have the solar panels . Okay with the titanium case , let me just check that um , titanium case can't be curved , it has to be square Okay . . Okay um there's no restriction on the plastic It can't , and be curved it can't be curved . Okay on . the wood . So that's again , I don't think you can use them in a combination Okay . , um especially the titanium I I suspect they're Right very fixed . to a particular need . So um mixing them may not be a good idea Okay . um yep Right . That's Uh it . question can on I can I ask a question Yeah ? well yeah it's just I'm quite keen to get the discussion going with the time we've left so Okay . but yeah you c ask Can away we uh . power a light in this ? Can we get a strong enough battery to power a light ? Um I think we could because the L_C_D_ panel requires power , and the L_C_D_ is a form of a light Mm Okay . . so that So maybe one of the things we can just try and include is a really good battery . Why what kind of light do you want are you thinking Well of ? I mean I'm thinking it might be That for uh this to be a high-tech thing it's Uh-huh gonna have . to have something high-tech about it Yeah and that's gonna . take battery power , and to make that to make that a realistic goal I think one of the issues that will come up later is Are , can you the thinking battery power are you it thinking ? of of a light in the sense of um a light light , or a light in the sense of Illuminate it glows the buttons kind of . Yeah you it know glows Frankenstein . , it's alive Well m I'm . thinking along the lines of you're you're in the dark watching a D_V_D_ Okay and you . um you find the thing in the dark and you go like this , and that's what everybody does . Oh where's the volume button in the dark Yeah yeah yeah Okay . , and . uh y you just touch it , or you just pick it up , and it lights up or something . Like a phone Okay . Like yeah a phone , like , yeah the backlight yeah in a phone . . Okay cool Whereas . with phones , people charge them once a week Yeah . We're . gonna need to put in a really good battery so people don't have to charge their r remote control every few days Um . that's why I think the option of the the kinetic thing which basically means as long as you shake it like a watch , like an automatic But are people gonna watch Mm wanna . shake their movie controller ? um it's probably sensitive enough when you fiddle it Right . . So Sure Mm . you . could trigger that to a light , like I said the bouncing ball thing , or you Okay could trigger . that to use that to power Okay the light . as opposed to Right so . when they pick it up , right , and then Okay that that . sorta triggers Mm-hmm . the Right glowingness okay . Okay um , great . well let's just go right back to the marketing ideas for a start , and just giving an id idea on the time , we've got about fifteen minutes to play with at most Okay . So . um yeah so just t to bear in mind that the ultimate goal of this meeting is to reach an decision on the the the concepts of the product . So Okay . back to your idea about um incorporating the idea of like fruit and veg , and Yeah . the corporate colour , and things like that Yeah . . Um I mean what does everybody think about Does anybody have any ideas of about how we can fit all that in together ? I mean that's kind of the user interface type of thing , what are your thoughts on that ? Um I think we could go for like um maybe not a p a fruit shape but a very sort of curvy type shape . Um you could have the same sort of texture and colour as a fruit . So maybe do y are we thinking something that like s could sit in your hand comfortably , or do you th you'd hold onto comfortably or Um probably something that s sits in your hand comfortably , sort of So feels something right in quite your hand curvy . ? Okay um right okay . Colour-wise I mean you made a re uh was it you or uh I can't remember who made the point about how if you've a nice bright colour you'll not lose it , was that Whose I think What's he that made ? that . about how if you have a bright colour you'll not lose it so much Yeah . . Um and when the corporate colour is yellow , I mean maybe we could think about about the colour of the whole product being Okay yellow . I don't know . Um And then obviously the uh the materials when it has anybody got like an overall picture in their mind about what what might work ? Well That's all . I mean I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts , and Mm-hmm if we think . that what we are w our number one marketing motive is um the look and feel Mm-hmm . So . for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion , then we should have it kind of come back to one thing that we kind of all sorta can visualize . Um maybe what we could do is t th think about a concept which touches b back to the on the um the colour , you said Mm-hmm company . colour yellow . I mean if we think of something , like I was saying also lime Mm-hmm and lemon . you know , what can we come up with something where we we try and associate it with with like the series . We just come up with something like that we kind of use it as a theme to inspire the Okay shapes . and things . Right . Is there a particular shape that you're interested in ? Like does marketing have any research on does it need to be long ? Does it need with Oh a square you know like thing in circular wha in shape or Yeah 'cause that will n help narrow down the choice of Yeah . Choice of material Like fruit yeah . 'Cause . I'm See thinking I I I'm fruits I in was my head kinda , but that's thinking tacky about as well . you know how you get these shock resistant mobile phones , and they're plastic but then also have like rubber on the outside , and it kinda feels it feels kind of warmer to the touch . It feels Yeah a bit more . comfortable , and maybe we could incorporate plastic and rubber into it . And then then we could have curved shapes , 'cause wood or titanium , yeah , it's gonna have to be boxy and rectangular and I think we might be moving away from that you know so um Well I'm do we really want it in like the shape of a lemon or No no no no I don't think we do either not at all . . It's more more just that we we think about like what it is we're trying to achieve , so and then we have one one sorta theme that we stick with . Do you Okay know what I mean ? right well um so thoughts about the actual shape of the thing . I'd quite like a sort of uh snowman type shape . A snowman shape ? Um so a p sort of larger bit sits in your hand Uh-huh . , and then you got maybe another bubble at the top for just any other function you need . That's quite Right a distinctive shape , that , sure would be . good wouldn't it . Yeah . Yeah so yeah should we go with that ? Um can we yeah like to and wha like do you have a Do you wanna draw Can you it on like the board yeah ? just t we can visualize it . Um something like that um you got two groups there um maybe it could fold up and you get a third group inside Okay Ooh or . that'd be good uh . you have volume controls about there . Okay . Mm-hmm . Yep . So call it the snowman-shape trademark . Yeah that's cool . Um and I mean colour-wise what does everybody think ? I think it is quite important to get yellow in there somewhere . I mean do you want the whole thing yellow , maybe like yellow and white do you want Mm something . So I reckon it'd look quite nice if we just had um this here , had a sorta background yellow Uh-huh , and . then have sort of a nice bold colour for the buttons . Okay cool . Um and also I mean how are we going to incorporate the slogan in ? The fact that it talks to you , I mean it might be quite cool if when you first start using it it says , what is it , putting fashion into electronics or something , I dunno . Or when you like or if you turn it off or something if I think it that can might speak scare me if . it could actually say the slogan it might be a bit more powerful than just having it written on it somewhere . I d I d any thoughts on that at all ? I think that'd probably scare me . You turn it on your control possessed s I know . . Um unless an a I mean if you also would that work if we wanted to incorporate um an L_C_D_ display , where would we put that ? Would we put that on the inside or Um Do we need an L_C_D_ display ? What what's the functionality It's of bound that to ? increase the cost of it a lot , I Yeah but the would've question thought is what What . would are it we achieve using ? it what would we what would we achieve from it ? Putting Well in lights is cheap but putting in an L_C_D_ panel L_C_ just well to make it glow is I'd a bit when of you used a to mention the L_C_D_ I'd think I wonder what that would be about . And the th the thing I could see it helping with would be if it was somehow connected with um listings . So as Yeah you scroll . through , 'cause we said we might have a jog dial , so Mm-hmm as you scroll . through your stations you can y it actually tells you what it is I think . that will be a problem because we don't have an input device to get the listings into Right it , okay , so Mm . um oh it's yeah a bit that's nuts true . to get the Yeah Monday . Tuesday So Mm-hmm Wednesday . Mm-hmm so you no know need . . for an L_C_D_ display Um ? I I'm not saying there's no need for an L_C_D_ display , but um I think that would it's make it very what's complex what what would . it tell the user , 'cause the L_C_D_ tends to be an output as Yeah uh as opposed . to an input so Yeah . um does the remote control need to talk back to the Mm user not real ? We have the option of the speaker as well the sa the same thing goes for the speaker , is there a need for the remote control to I Mm-hmm don't know . if there is to really talk back Nah ? . , no um Um I would say no need for a talk-back . Uh does anybody disagree with that ? No You could . No put a game on it ? Easy . When . the T_V_ dies you can play with the remote control Mm Okay mm . um . right so you're gonna have the three different sets of of functionalities , um I mean do you wanna group them into s head of the snowman , body of the snowman , inside of the snowman , is that what you're thinking ? Um well I think the advanced ones the the ones you don't usually use could be hid inside Okay . B . um I think the we had were fairly basic ones , they'd have to go on the the front somewhere . Okay right um what else do you need to talk about Well ? i Where I was would just you physically position the buttons ? Um I think that that has some impact on Yeah on . on many things Yeah . Um . Um maybe you wanna draw onto the So I'm just gonna um pop this in here 'cause I have a slide about decision making Yep . which I'd forgotten about . Oh sh God we've got five minutes um okay uh back we go . Um energy what do you think that's suggesting we're how we're powering the thing ? I really like the idea of this kinetic thing where you'd have the back-up of the battery Yeah , but have , sure . have kinetic power Um , I mean what does I've anybody had think kinetic about that ? things before , and the the the one issue we need to keep in mind with them is that you're committing the user to moving it , and No , like I said we watches have a h yeah hybrid kind of thing Sure , so it's not gonna , okay charge the battery , right , okay . , it's just Okay Support for it . . I mean Yeah just . it's just worth pointing out because like I've I've known I've known people to have kinetic watches that they wear all the time Mm-hmm , and it's . just like magic because it's always powered and there's no battery . I've also known people to have things like like a jewellery watch they wear from time to time , and they eventually just say it's just too much of a nuisance because Yeah I don't . wear Yep . it all the time . Like remote control is similar , you're away on vacation , I dunno whatever , you something Yeah , and it just . starts to get worn down . So Well we should I suppose that if think you're about if you're away and you're not using it , then you're not using any power either . So you'd have the battery as the kind of to keep it ticking over Yeah idea . I'm really sorry we're gonna have to wrap up quite quickly , we don't have as much time as I thought Yep . . Um so I think that's what energy is referring to here . Chip on print , is that that's an industrial design thing , is it David Yes yes . ? Okay um as for the case , kind of discussed that And this size here , I'd suggest this be small Yeah I , like know we're gonna quite have like small rubber . buttons that feel kind of Yeah Okay I think . so yeah . Um just a a lot of the um I mean one of the things running through my mind right now , I realise we're being efficient to wrap up the meeting Mm-hmm and have . lots of decisions made , um but we are leaning quite a bit to the side of being low-tech , rubber buttons plastic frame , it's almost like we're reproducing the same old remote control Mm 'kay that's . out there . Should we think about how we are actually getting this high-tech user friendly uh um theme like what is it that we're u we're using to to achieve those goals ? Like Could have things like backlighting the buttons and Okay stuff like so that . so backlighting Or even , that a would clear be good . case . Um Yeah clear , that'd be you Aye know a that a would be glowing a Okay good idea . a a . glowing yellow type case where the yellow is showable , but in the dark it sort of , it's alive Yeah sure . . Um in S in a so slight like subtle Yeah that'd way be really cur . good slightly . transparent Yeah case , so yeah it's yellow Yeah . , like . tinted yellow , but Yeah you can . maybe see through it . Is that what Or you mean or there ? might be a light running through it like a mouse Sure . . You know you have cordless mice and they don't eat that much power Yeah right . So the power the , yeah battery . in that sense , maybe Yeah you have . one or two stratig strategically placed lights Sure . that sort of Yeah they they emanate a light through it Yeah . Okay but . because the case is transparent Lights so . it 'Kay . gives it a little bit of a glow Yeah , mm-hmm , doesn't Okay make it freaky . . Um . and then the other thing that we we're s we've committed ourselves to achieving is simplicity , and so I'm thinking maybe should we try and think about having something like um some kind of an innovative concept about how the um the volume and the channels are controlled , 'cause that's the main thing people will f wanna Mm do . . Could we use like a jog dial , like a nice just sort of round , somewhere on it where you just The question roll is it when you're rolling ? Or it , how do you wanna roll it ? Do you want 'em to roll it like that ? Do you want 'em to roll it like that ? 'Cause in a mouse your hand's in a position Mm Yeah . Yeah to . roll . it , whereas the other thing about having it jog dial this way , it tends to get moved accidentally . Mm-hmm Yeah . Well if why you don't we are do holding it like it a in your mouse hand then you could ? you could do that , couldn't you ? If you're holding it in your hand That's you could a very unnatural motion Do you think to yeah ? Okay . . Can you imagine you have to scroll a lot . Um it might work for volume Yeah . , and maybe some of the brightness controls and stuff like that Mm , but not . for channels right . If you have a Telewest box you've got like , you Mm-hmm don't have to buy . all the channels , you've about fifty channels , can you imagine Yeah trying Yeah to . okay okay Yeah . Um , sure um . and I don't think having that you know too quick too Mm slow kin Well . it's confusing , but to the then I dunno for . um for skipping a large amount of channels you do have to uh to skip the channel button , the Yeah But number users part . Yeah . tend . to tend to want to use that and once they lose out on the user experience they're like Okay Uh but Because . that's becomes the most accessible Okay thing But . that's in front not a bad of thing is it Just ? Because when you think about it , the alternative is to go push Yeah the button . Yeah . Jog . dials are much easier than that . Okay You um just roll . right well wouldn't it we do need to make a decision on whether we want to incorporate a jog dial in nice and quickly . Um I'm all for them actually , I think they're quite you Yeah know th very . quick to m to use Yeah . . So does anybody oppose the idea of of incorporating one into the design at all ? No . And the other thing was um can we think of any way of getting the slogan into this thing ? Yeah like I mean if we if if we keep coming back to this board here Uh-huh , I wouldn't . be surprised if we could take this idea , imagine that , I dunno , that it's within the shape of the hand , it's quite small Uh-huh ooh okay I dunno , we really . gotta wrap up so Yeah . yeah . It's small , and that we've got like the the l slogan somewhere like on the casing Okay at the side , well if we can do and that that , great yeah . Yeah okay well . I mean isn't that what we just h said said we s just have to decide now ? Yeah let's let's try and get the slogan on there Yeah um , and . And then So like you a wanna jo expand the shape of the And then like a jog dial somewhere that fits in with the shape of it like I dunno like here , in with That the that might have one problem in terms of um It would get bumped , it's doesn't in terms really fit of with your whether hand you're left handed or you're right handed . Yeah . you Mm might be locking . yourself in Or maybe Mm just . fit . Could it I just in like down the middle Okay here . . could I just jump in and suggest something Right A quickly I'm jog gonna have ? di to I'm really gonna have to hurry you on here 'cause we're we're Yeah actually over time . It's kind . Um of is there anything yeah anybody's unsure about ? Just for in closing just the next meeting's gonna be in thirty minutes , and so you can see in the screen here what each of you are gonna hopefully be doing Yeah , uh . I know that the designers are gonna be working with Play-doh on that . So um that'll Huh be . that'll be good . Um and I'll get the the minutes up as soon as possible . Anything at all you think we haven't discussed that we need to ? Is everybody Um kind of happy about Um what they're gonna be doing ? I think one thing would be the jog dial 'cause that's gonna have quite a big impact on Yeah I think the thing the jog um dial , you know it just after you drew that , what if it was flat and you just Yeah spun that's what it I was thinking , that'd be great the . a slide , because Yeah then you . you don't have to put the hand Yep . . I think incorporating a logo is quite straight forward . There's Okay lots . of space for it um That's kind of a design thing that you guys can Yeah can discuss but it's , yeah Sure also . a a marketing , yeah and a function , yeah Okay . and materials we sorta said we'd do plastic and rubber , didn't Yeah we Yeah . , and I think . maybe we should try and stay away from just the big protruding rubber buttons , 'cause that'd just be so standard . To make something flush with the case Something a bit more ? flush , yeah Okay right , or maybe . have rubber incorporated into the case as well , so Okay that it has . and also t plastic Sp kinda I've grippy seen ? can get really textured , so you can get plastics that actually feel soft in your hand . Feel like fruit Okay . . Fruits kids They feel kind of . like um , you get pens No like now and then that you'd think that Yeah they were yeah rubber . but they're not , they're actually just plastic that's textured , kind Yeah of a yeah little kinda bit Okay like like that yeah . I'm gonna have to I'm gonna have to call this to a close 'cause we're way over time . So um that's really good , like we've s had much to talk about that um pretty much run Okay out of . time to do so . So off Okay you go and . design stuff wooh . Play-doh time Yeah . quite jealous actually . You got to choose first . No , we're kidding . Okay , can I just swipe your power cable , I don't think it matters . Okay lemme okay , I'm gonna pull everybody out first and then put in whoever needs to be left . It's you . Argh . This is a real hassle and a oops . I'm gonna take the microphones , 'cause it's too lazy t take them off again . Cool . |
ES2002d | The project manager recapped the decisions made in the previous meeting and two team members presented their prototype and discussed the features the prototype contained. The team then looked at the production costs of the remote and had to decide which features to retain or lose in order to maintain the target cost. In maintaining the target cost, the team had to lose a number of features which they originally wanted, such as a kinetic battery, an LCD display, and various color options. The team then evaluated the prototype on the basis of its appearance, technological innovation, and spongy quality. The prototype did fairly well in the evaluation. The team then conducted an evaluation of the project process. The team felt that their creativity was hindered by the project budget and their inability to discuss the project outside of their meetings and that the structure of the task did not foster teamwork. *NA* The remote will not contain a kinetic battery. The remote will have a regular chip. The case will be double-curved. The remote will have push buttons. The remote will not feature an LCD display. The display will be on the television instead of on the remote. The buttons will be normal colored. The remote will have square buttons. Meeting the target cost. | Okay we all all set ? Right . Well this is the uh final detailed design meeting . Um we're gonna discuss the look and feel design , the user interface design , and we're gonna evaluate the product . And the end result of this meeting has to be a decision on the details of this remote control , like absolute final decision , um and then I'm gonna have to specify the final design in the final report . So um just from from last time to recap , we said we were gonna have a snowman shaped remote control with no L_C_D_ display , no need for talk-back , it was hopefully gonna be kinetic power and battery uh with rubber buttons , maybe backlighting the buttons with some internal L_E_D_s to shine through the casing , um hopefully a jog-dial , and incorporating the slogan somewhere as well . Anything I've missed No . ? Okay um so uh if you want to present your prototype go ahead . Uh-oh . This is it Ninja Homer , made in Japan . ? Um , there are a few changes we've made . Um Okay . , well look at the expense sheet , and uh Mm . it turned to be quite a lot expensive to have open up and have lots of buttons and stuff inside Mm-hmm , so . instead we've um this is gonna be an L_C_D_ screen , um just a a very very basic one , very small um with access to the menu through the the scroll wheel and uh confirm um button Mm 'kay . Uh . , apart from that , it's just pretty much the same as we discussed last time . And there isn't uh d it doesn't open up to the advanced functions ? So the advanced functions are still hidden from you , but they're hidden in the sense that um they're not in use . Where are they ? Um they're in the L_C_D_ panel and the jog-dial Ah , right ? Okay . Great 'cause So . w what kind of thing uh is gonna be The L_C_D_ panel just displays um functionally what you're doing . If you're using Right an . advanced function right , like um c brightness , contrast , whatever Okay . , it will just say You know it's like it only has four columns , it's a very simple L_C_D_ like Right , whereas . many the minimum amount we need that the user will automatically know like this is brightness or this is contrast Mm-hmm . Right . Okay cool It might even . , 'kay be . one , a bit more complex L_C_D_ panel with Okay . pictures like maybe the sun or the , you know , the the symbols of the various Mm-hmm Oh functions right okay . , and what is . Cool this here . ? That's a number pad Okay . so the number pad is Where 'Kay are we gonna , great have the slogan . ? Um You know , just like they're al along right this inside Yeah there . . Okay cool You . have this space here , and then you have this thing on the side as well , or at the bottom . Okay 'Cause slogans are usually . quite small , right , they're not like Mm huge . so they're s Yep . Say a button's Okay Looks about good say . . a button's about this size , right Yep , so . you would still have plenty Mm-hmm of space for a slogan , say even So . for that if this . isn't to scale , what kind of dimensions are you thinking about here ? Well we want the other buttons to be big enough to push easily Mm-hmm with a finger so . we reckon maybe that'll be about the same size as the palm Okay of your hand . Yep so . that would be about a centimetre for a button , so one two three four centimetres . Plus maybe half Mm-hmm o . five About nine six in total Six seven . , seven eight , eight , nine , ten . , about So yeah nine total we're That talking sounds about good . ten . Yeah centimetres . . That would be Yep good . . So Nine ten , ten centimetres . in height Yep . Okay . um . That'd be good , in fact a pen is about ten centimetres usually , so that would be that sounds like a really good size Yeah . , if you see it there . That's great and it's very bright as well Mm . So . um okay Is it possible . uh I'm just gonna bring up the idea of colours . Is these are these the colours that of production Well I'm , or is this just what we had available ? We're gonna have again the the sort of the foggy um yellow from last time that lit up when you pushed the button . Right . Um Okay so just could you just list all the things that it does s so I can write them in the report But um . this button um , because it's red it's sort of very prominent , we're gonna use it as uh it can be the power button if you hold it for maybe two seconds it'll Mm-hmm . send a stand-by signal . Um apart from Excuse that me it's gonna . Sure be used . as a confirm button for the L_C_D_ screen Okay . and you use this as a jog-dial . Okay so that's like an okay button , right . Mm-hmm . Oh we've discussed I don't how know h high . it is , but how wide is it ? Okay How high is it ? . No as in the height Yeah . , but what about the width ? Didn't Oh put five oh centimetres like depth . of the actual Do we need five thing . ? I don't think Um five is . be about th three and a half . Okay . Something Oh is this by k there to get . an idea of scale Yeah from your Sure . from your , yeah thing . there okay . So you can power on and off Three and , what else a half . can you do ? Um you can skip straight to a channel using these buttons Okay . . Um , were gonna have the volume control here , but um because we've got the the L_C_D_ and the jog-dial we just thought we'd um use that as the volume . Okay jog-dial for volume . And what Mm-hmm else do you do with . the jog-dial ? Um you can use it for um more advanced functions like contrast , colour and Contrast , brightness Um yeah . , yeah , and anything else ? Um just whatever else we wanted to include as the advanced functions , um we didn't actually go through and specify the Well of the designers what are they ? Uh what can a T_V_ do ? Okay things like um brightness , contrast Uh-huh . , um maybe tuning the channels . Okay channel tuning Um . That's a . good one . What else ? Um the various inputs . Are you having a V_C_R_ , are you Mm-hmm having , mm-hmm you know which . input do you have ? Okay auxiliary Mm-hmm , probably inputs Um colour or . . sharpness . Yep , colour , sharpness Sharpness . Um a . lot of these things will have to be um free and open for users to define them . Mm-hmm Okay . what about uh sound settings ? Uh d can you change any of those at all Audio ? . Audio , we have like Um your basic . y your base , your mid-range , your high range . Um . the the balance hmm . Yep , left-right balance , um maybe even pre-programmed sound modes , like Okay . um the user could determine like a series of sound modes , and then Mm-hmm what could . happen would be um when you click on that then it would go to that setting . Okay Mm 'kay . Yeah . , is there anything else at all it can do ? That 'cause that's that's fine . Just need to know so I can write it down . Okay um right I g I guess that's it , so we can now um We can now have a little look at the the Excel sheet and price listing , and see if we need to Mm-hmm . um if we need to rethink anything at all . So um for this first part here power-wise , have we The got battery . battery ? Do we have kinetic as well No . ? No . Okay Um . , just battery . We need an And that's because of cost restraints Yep is it Yeah . ? Okay . um Yeah advanced what about the chip electronics here . We ? Advanced need an advanced chip . chip I think , yep . Let me just confirm that . Yes I think so . Yep . Okay um the case , what does it mean by single and double , do you know ? Um I think single would just be sort of one sort of oval whereas double is this sort of thing . Yeah So we . want double-curved Yep . ? Okay . Um Plastic . . Is there any rubber at all in the buttons I think we're or any gonna have to skip the rubber . Okay Um , um and . we wanted special colours didn't Yep we . ? So I'll have to put that Oh no wait we ho how many colours have we got there ? For the case itself , one colour . It's one special colour Just . one colour , okay . 'Cause the case unit itself , the rest of our components Okay go on top Mm of it . . so interface-wise , is it this third option we Yes have , the . two of them there ? One and the L_C_ display . Okay and then buttons How many , we have what Um we have , two um colours ? got some Or even push buttons clear as well . . We've got push buttons as well . Like uh 'Kay oh . wait so push button and integrated scroll wheel push okay . So I reckon we've got one button for this thing 'cause it's just one big sheet of rubber . Uh-huh . I'm not sure if that counts but Okay Okay . let's just be safe and put like say four buttons for that one . Okay . Okay um and maybe a special colour for the buttons , so maybe four again . Four You can see we're we're all very . So far w beyond why the are we arriving at the number four ? Where does the number four come from ? 'Cause that's one button by its the complexity of twelve buttons . Okay right , so So we're writing we're down just four estimating . that yeah it would be less . Okay . How about these ? Are we wanting them in No . no they're just is Yep everything gonna be plastic . Yep . ? Okay . So we're w w quite far over . Now we're gonna something's gonna have to go . Um we're at sixteen point eight and Uh how mm-hmm how are we going to achieve this high-end product if Well we h something has to We go only have to the tune very of sparse two point t three Euro , so let me see , what are we Two I mean point three ? Four point three no ? oh yes sorry , four point three . My maths is all out . Well we could take out ones by making it single curved , just fill in those bits . Yeah . And then where How is much the would that save us How much would that save ? That us will only save That you one is one ? One . . The other . thing could be that um you could take away the L_C_D_ panel and the advanced chip together , um because when you do something on the T_V_ Mm-hmm . , the T_V_ responds and reacts as well , so the user could be looking at the T_V_ and pushing his thing That's so fair we enough may , yeah not . need to Mm-hmm . so when we scroll we need just some way to Mm-hmm get the . T_V_ to respond Okay Mm-hmm so , which . I think is a technically doable thing so Mm-hmm . So w what's our reviewed suggestion ? Um take away the L_C_ display Yep ? . And Mm-hmm the . advanced chip goes away as well . To be replaced with a Regular chip regular . chip . Yep . Mm-hmm Okay So . . what that means is that And um so we've got point three to get rid of . Um and we ha where are the four the four push buttons are where exactly now ? The twelve buttons that you see there Twelve buttons . . That's um one piece of rubber but it's gonna have twelve button Yeah things underneath Functionally . so you're gonna have to intercept So four is a good estimate for Do you think ? Yeah , so you can't actually cut It's like three times the number of Like buttons is , four , eight , twelve . is that one big button or is it twelve buttons , how It can it be something in between It ? needs to be more than one big button because if you open up your phone , underneath Mm-hmm there's . actually Mm one button . underneath , it's just that the panel itself is a single panel . Mm-hmm Okay . well we have point three to get rid of somewhere . We just Mm report that . it has to be over budget , or the colours , you No could can take away do s colours . for th for the buttons . Yeah we could just go with Yeah w um Normal coloured buttons . Well do you want colour differentiation here ? No Um that's not the button we're talking Oh yeah about sorry . That's yeah then . the buttons only refer to the pad so Right so Should we take that off uh ? Ah . Hey That's it's back it to . the original Hmm . . Um so then these just become normal coloured buttons Mm-hmm . , so that might be some some way of cutting the cost . Mm . Okay , ach that's a shame . Um right , so take away that completely ? Ah . And now we're under budget . So we do have point five Euro to play with if we wanted . Um So I reckon How about with embossing the logo , isn't that going to cost us some money ? Doesn't say so Yeah . . That's Reckon that a freebie probably counts . as a special form for the buttons . Yeah . Yeah that's a good idea . Just one ? Does that mean that one button has a special form or I think there's just one button so Yeah handy okay . Well . well there we go . So I'm just gonna have to redraw this now . So we're not gonna have the L_C_D_ anymore , and we'll just gonna have an on t on the T_V_ it'll show you what you're doing , which I think is fair enough , and so this is gonna be one big thing here . Um . Was the goal in your in your prototype design that it be as low profile as possible ? What do you mean by Yeah profile . ? Sort of flat as possible . No . You see I envision it as being um quite deep sort of Yeah deep . enough to be comfy to hold in your hands Yeah that's rather what I than was being thinking wide , to and flat Sure . We , okay didn't have enough Play-Doh . to make it three Yeah D_ alright yeah fair enough . Okay , just . thought I'd ask . So there's one more dimension to the thing Mm-hmm which . we need to to add , and you might want to add in the report , length , width , and height . Right okay Yeah . So . just to well to be thorough then , width-wise we're looking at about what three centimetres or something ? Yeah . Okay and then so Hmm . height-wise How how tall do you envisage it being ? About Yeah that it works big Two , yeah . ? About . two centimetres , okay . Two's not very high at all though . Maybe This a bit is higher about ? this is about two . Slightly more than See two Yeah , so . , about that thick Okay . Maybe closer . Ach , that to is three even Yeah Okay or two . and a half . . Okay we'll s we'll say two point five . Okay um so we have it within cost anyway . Um so yeah project evaluation is this point . Um . Mm-hmm . Right uh . Okay so can we close that ? This is what it's the final spec that it's gonna be Mm-hmm . Someone . is gonna have to yeah that's fine that's fine Um . it's probably just I dunno if it's worth getting into , but um just in in that we want this to be stylish , should we think a little bit more out of the box in terms of a button grid , because I've seen there's lots of devices out there that that instead of taking your standard nine nine square grid , and they have it sort of stylized or in different concept that that I think that's something that's very hard to catch Yeah . , so you you restrict the number of people who wanna try something Sure , okay . The . the look and the colour is something which is cool Yeah , alright , but I think . that there's also that factor of if it's too unfamiliar Okay then , sure . um because when you put What about it on the button shelf shape ? Square buttons ? Yeah button shape might be a good idea to change Okay . , rather than rather than positioning Yeah . , 'cause I think positioning is Sure . we're kinda engrained into the Yeah the telephone . kind Yeah of . Okay pad . . Right um . So at this point we uh , let me see , discuss uh how satisfied we all are with um with these four points , with the room for creativity in the project , and leadership and teamwork , and the stuff we had around Mm 'kay us . I guess . Um , let me see uh Do you want me to d um Do you want me to do my um design evaluation last ? Maybe Yeah I wasn't we should Or really do the sure design evaluation what that was first . Yeah Evaluation . , yeah go for that first . I wasn't entirely sure what uh Okay who was supposed to . be doing that , but Sure . y you go for it . Um , alright so the way this works , I'm gonna need to plug into PowerPoint Okay . , I'll try and do it as quick as possible Okay . Um . , this is um I'll just go over your head if that's okay Yeah . . I don't think you need the power , so What's that ? No , that's okay that's okay . I don't need the PowerPoint ? No , the power cord itself Oh course . Yeah , yeah that's , so true then you have . Let a me bit get more that . freedom to A bit more . Okay You you still have your blue , so fingers . what this is is a set-up for us to Is it um ? You uh use killed a kind a monster of a like a . The idea is that I've set up I've reviewed all of the um the points of discussion from the beginning , and used that as a criteria of evaluation for the um uh for the current design uh th or the plan , and uh so we can review that . Uh I think it's gonna end up being sort of elementary because we're sort we're in n we're not gonna probably use it to change anything but Doesn't seem like it's going , does it ? Oh there it is Yeah , okay great . . Uh and I'm gonna write up our results on the board , so this'll be a way for us to go through and decide if we're um sort of review where we stand with it . Okay , so um So to sort of b bring together two things , sort of design goals and also the market research that we had , uh when we rate this , one is v high in in succeeding or fitting to our original aim and seven is low , okay Mm 'kay . . So these i these i th are the and um we've been asked to uh to collectively rate this , so what we can do is try and just y work on a consensus system so we just come to an agreement Okay . . Okay ? So the first one uh , stylish look and feel . I rate that pretty highly . Well yeah Yeah , I mean compared . to most Yeah remote . controls you see that's pretty good . I dunno Yeah . like a six or something Yeah . What um does anybody else think me ? uh my only reservation with it was that we basically went with yellow because it's the company's colour Mm , and I don't . know if yellow's gonna really be a hit . Mm But . Okay . I'm seeing five then . What do you guys think ? I would say five or six Okay . . David Yep ? I'm fine with that . Okay let's go with five then . Okay . Fi oh uh just It's actually one the opposite to seven . , right ? The Oh yes sorry So it meant then , then I would say two three or three . , okay . Wait , what's the scale , one to seven One's , right Yeah high-ish ? Yeah . isn't it ? , one is high . Ah , okay so yeah , two or three . 'Kay Okay , it's Let's upside-down go with two . point five then . Okay , um control high tech innovation . Well it We has had to the remove wee jog-dial but Yeah , so we've had to remove a few of our features we Mm wanted . , but jog-dial 's I'd good Say go with it's more . three Eight or three four medium , maybe . three , but . going towards a little bit higher than medium Okay kind of Yeah thing about , three three ? , okay . Yep . . Okay , um Style reflects a fruit inspired colour , design . I Lemon shouldn't have said . colour , but just Well that's Okay kind , the of blue Yeah the blue Sorta colours . . and don't re don't actually represent the colour , except Yeah for . the b the the red button , they Okay because . for want of a But Right the yellow , I mean it could be . Yeah a lemon , could yellow be . Yeah colour Yeah . , the , couldn't the yellow it ? is more representative of the colour , but Okay the Yeah . button . itself , the blue can be anything else . Okay so we'll go two . Mm-hmm . Yeah ? Okay , and um design is simple to use , simple in features . Well yeah , I mean it's really basic F looking f isn't it ? I yeah mean I'd give that nearly a one f . fairly basic , you guys think ? Yeah one Yep . Yeah , one , that's ? Okay fine . . Um , soft and spongy , have we achieved that ? We've used mostly plastic in the end so it's going to be quite Yeah I think a bit it's of about a compromise five . for price . Five ? Five ? That's Yeah really low . Well well we have to use uh plastic so it's Yeah probably I That's gonna suppose be mm 'kay . Um Yeah could , company we have logo used an . entirely rubber frame to it ? Was that an option ? I think I'd probably I think increase it'll the cost be cost . We've only It prohibitive would got cost more than plastic like . what , yeah , ten . Okay cents left , logo so , we've got it in there , haven't we ? Yep Yep . . Gonna have that on the side , aren't we , like there or something ? Huh . And um it's within budget , yep . It is , isn't it ? Yeah . Okay , so we can say then that uh out of a possible or what would be our goal here ? Out of forty nine , I guess Yeah . , out of forty nine with with zero being the highest . We are at uh two , seven , eight , ten , fifteen point five . 'S pretty So good . it's pretty good . Translates to something like about approximately seventy two percent efficacy of our original goal . Right ? Uh I think yeah 'cause . if you turn that into a hundred it would be about Twice that about thirty , about thirty one one . , and then invert that , it's So yeah ab well yeah about sixty nine , seventy percent Oh right yeah , about . seventy , yeah seventy percent . It's pretty good . Okay , good . That was just a little formality for us to go through . Okay . Yep , oh hundred pound pen . Sorry alright Nobody saw it , honestly . No . . The cameras did . Hmm . Is that you all have all finished , or Yeah that's that's me . I did have one other um one other frame I thought , I mean I I d not knowing how we would deal with this information , I thought okay in theory this kind of a process would be about refining our design , revisiting Uh-huh our original . goals . It's not something I need to p push through , but I thought should we thinking more about the dimensions , um sort of like more of a three dimensional shapes as well as opposed to just that flat um Mm-hmm . Could our design involve a series of colours so that it's more of like a line where we have like sort of the Yep . , I don't know like the harvest line or the vibrant , I dunno the Whatever just some theme and then we have different tones , lime green , lemon Okay . . It's just discussion . I mean obviously we can just abandon this , it's fine . I'm just thinking about what we originally set out to do . Um Right . , yep so there . That's all . Okay , great um are you submitting the the um evaluation criteria or am I ? I don't know what your instructions have been Um . , I think to record it and uh I haven't been asked to submit it yet . Yeah . Okay , uh just wondering if I need to include it in the minutes , because if you're submitting it anyway I then will , yeah . Okay great It . keeps getting too big . Cool . Um right , uh well next up then , because we've done finance , is the project evaluation . 'Kay I'm I'm listening I'm just trying to incorporate the logo into the Oh right the , okay thing , so . I'm playing with the Play-Doh as well . Just in case you're wondering Huh , why is . he still playing with the Play-Doh ? Just about right L_E_G_O_ Lego My leg . . Right , okay . Um well do you wanna um just individually say what you think about about these four points and or not those four points , my four points , sorry , forgotten that . You got a different uh Yep . I like those printer cables that just have the two little butterfly clips Oh yeah like that , they're good . It's aren't really they , yeah quick . . Right To use okay . , um yeah here we are . Uh as a note we'll do this alphabetically . Um do you wanna start Sure Andrew ? , um so what is it you're asking of me now ? I don't know , just um your opinion on those four those four points really and how we Or sort of our work used on them setting this up . Yeah . Yeah . . Well , is it uh okay I'll just go through your system then . The the room uh is fairly institutional , but um the main thing is , I think um our use of this space is more just to report on things as opposed to be creative and constructive and it would probably help to um have l sort of a cumulative effect of we have ideas and we come back and then the ideas are still in discussion , you know , as Uh-huh in other words . this this room is sort of a centre point of creativity , whereas in reality as we've gone through this , it's not really the centre point of creativity , it's more just a Well d do d you feel debating though that that you were able to have quite a lot of creative input into the Yeah thing , yeah but ? that's just the thing is the quest in terms of the the first point there , the room , it feels as though the creativity goes on when we leave , and then we come here and then we kind of put out our ideas and then , you But know I don't . I don't think it means the room as in this room . I think Oh it means like you , oh right right , oh know right okay Yeah room for creativ . Oh right I just looked up and saw okay whiteboard Room , digital . pens , the room Oh yeah . No , of course , yeah . Well . I dunno do you th Sorry I think . it means um Huh . I think it means did you feel Yeah you were . able to give creative input so Yeah I th okay on th um yeah dif answering the question uh in those terms I'd say that actually there's sort of a tease of creativity because we're asked to work through this , but actually the guidelines are fairly contrived in terms of Mm-hmm um . okay fashion trends , say fruit and vegetable colour scheme , but then i then we're told okay use the co company Mm company . colours . So what do we do . We're told okay um think in terms of style and look and feel and technology , but build something for twelve and a half pounds Okay , so . actually the creativity was more more of like a um a f sort of a f formality then an actual You Okay feel like you're . caged within Yeah whatever within the constraints y It's the like a balloon in a cage , it can Yeah only go . so big and not hit the side . The Yeah constraints Okay , yeah uh do come do . So you know in what very fast , actually . let's take each point and everybody discuss it , I think Yeah . Yeah . . So still on the topic of room for creativity uh next up is Craig . Um I agree with his point it's um it is quite a lot of fun t to go and then you have sort of hit the end then go right , gotta cut everything out 'cause we don't have enough money . Yeah . Yeah . Yep . I think another point is that the meetings um are more brainstorming sessions than Yeah meetings . , so time is also a very s um strong factor , and structure Yeah Yeah . . . Because for a brainstorming meeting you want a structure that allows you to allows ideas to get tossed Mm-hmm Mm . , um , mm-hmm to be evaluated . , and to be reviewed , and to get feedback and Yeah come back . And , yeah I guess . that point about the room not being r very friendly to that , I think Yeah . that's a very big thing , and I think the fact that we're wearing these things Yeah restricts , sure I . feel it 'cause I wear Yeah m my glasses . , right , and that but that irritates me right Yeah it . it it does actually you know affect New creativity how , w . whether you feel comfortable to communicate . I feel like I'm hiding behind the equipment Yep , rather . than the equipment is helping me , and Right . So you you think know a more . relaxed atmosphere would be more kind of conducive Not not so much to an creative atmosphere thought , the atmosphere or is very relaxed , but Yeah the , but actual the environment gear ? yeah you know that creates Mm . boundaries to that um Mm-hmm and . Okay and the time . the time given also Mm-hmm Okay . restricts . Very good . Um what about leadership ? I don't know if that means like , if I did a good job or something . I don't really know Yeah , well . well I mean my sense on that is sort of what kind of guidance and direction , encouragement From like your personal coach person and stuff like that , do you think maybe Yeah ? from and you as well I think , just sort of acting as team leader . Okay . Um yeah I think I think it's Excuse I think me . it's good . I mean my personal views on on leadership is that effective effective leadership sort of um gives people a certain room for freedom and delegation , but then to come back with something that they take great ownership and Mm-hmm you . know , innovative thought with . In in reality I think here the the different elements of leadership such as the the original b briefing and then the personal coach and the and then you know having having you with your the meeting agenda is actually quite a quite a quite a con confining framework to work within . And so it is leadership almost to the point of sort of disempowering the the the team member Uh-huh , so , okay But . it's not bad leadership , it's just sort of s fairly strong , you know . It turns it turns the individual into more of like a um sort of a predetermined mechanism , as opposed to a So you think maybe sort of a free a little too controlling or Yeah , oh yeah , without I think without controlling a doubt . is not the right word , I think Yeah maybe not the co interactions confining are very structured . . I Yeah think . structure is probably Yeah what you're saying that , yeah , each . individual is structured to one particular Mm-hmm task , mm-hmm , and Okay one . parti rather . than controlling . I don't think there's Mm-hmm a sense of control . 'cause Mm-hmm all the decisions . have been made in terms of a , like a consensus Mm-hmm right , mm-hmm , we go . around and we think about it , but Uh-huh that . Mm-hmm you know process actually , mm-hmm . says you have to do it in a certain way Mm-hmm Okay . . It doesn't . tell you , you know , some ways that you might wanna be a bit more Mm creative in terms . Mm-hmm of the , mm-hmm process you . Yeah know , not the . Okay , uh what about teamwork ? Um did , you Uh wanna comment , reckon Craig that was a ? bit hard because we could only discuss things in the meeting . Yeah Yeah . . If we could just go up to somebody outside the meeting and have a quick talk with them , that would've been a lot easier . Yeah . Okay Fully I . think you agree tried . to use the common share folder to to to to communicate , but um it just comes back to us so slow in the email Mm Yeah . . um it it doesn't have a , you know , a messenger will go . Did Yeah uh did . you guys get the email I sent you Not just yet Yeah . ? Oh . that's Yeah alright . I was , got wondering the email if that . got Okay there . okay . Okay , um so um to s to to summarize the teamwork issue , saying that if we could communicate outside the meeting , you know just like quick questions , quick thoughts , whatever Yeah , it probably . would be Yeah bit I think easier the , in tools . it that they were given , the tool set that were given to us are fancy but they don't support collaboration Mm-hmm , I think that's the , mm-hmm word . They don't , mm-hmm support the Oh team , exactly right working , okay . together . Yeah , you , I mean know if you , they're still very individual tools . Yeah , I mean sort of taking upon that idea , w the way I see this i is that it's uh the the s the structure in which we've we've approached this whole task is quite contrary to the p principle of teamwork because the the tasks were d d sort of um divided , and then the work went on in isolation Mm I I don't . know what you guys did while you were together , maybe that was a bit different , but We had um Play-Doh fun yeah . , but um but actually if you if you imagine not entire the completely same task given to us but us said okay , first thing we have to do is come up with um let's say um a design concept , and we sit here together and do it Yeah . , well that's what teamwork is . To s to say okay go off and don't talk to each other Yeah , it's actually . p sort of predisposes you to quite the contrary of teamwork Okay . Um not that . we haven't done I think the best we could have done Okay . I'm not . dissatisfied with it . Right , uh anything else to say on teamwork at all No , not really . ? Okay , um what about the you know how we used the whiteboard , the digital pens , the projector , stuff like that ? Um did Mm-hmm anybody . think anything was like really useful , anything was pretty un f unsupportive I ? think the whiteboard , for me , is the kind of thing I would use all the time , but it's um not quite as useful as to us as it could have been , maybe just in the way that we we use it , in the sense that once we have an idea out there or while work was going on in between meetings , that could have been up on a board Mm uh you . know as opposed to in like in text . Um , and then we could then keep our ideas sort of building on that . I know that people who design cars and you know in aviation they quite often just have a simple like fibreglass prototype and it's completely you know um abs abstract from Mm-hmm the final . product , but they use it as a kind of a context to sort Yeah of walk . around and puzzle and And point and at point and discuss ? Yeah and . and and in a way everybody's as we discuss things in the in theoretically and out of our notebooks , we're just we're actually just each of us discussing something that's in each of our own minds . It wasn't until we had Yeah this . here , you know , like at one point I peeked across and looked at Craig's paper and I'm like , now I know what he's thinking 'cause I Ah saw his book . . But the b the b whiteboard could've actually been this kind of continuing um So do you think producing a prototype earlier in the process woulda been a good idea ? Think could be , yeah . I think um the the focus of it a lot was the PowerPoint as opposed Yeah to the . to the Yeah whiteboard , and , yeah I think . that m um Yeah . is also does Yeah , yeah you know . hinder us and things I think Mm-hmm . It will be . cooler to have the whiteboard rather Mm-hmm than . the the PowerPoint , or Yeah maybe . the whiteboard and the PowerPoint in the same place Yeah Okay , yeah , you . . know in the centre of Yeah the , because the PowerPoint was provided to us while we had time to prepare , whereas I can imagine if I'd been encouraged to use Paintbrush , for example Alright , or . whatever , I would've actually used it , um 'ca you know , just 'cause that's sorta how we what we were set up to to use while we had our time . Okay I uh think that there were too many PowerPoints in the meetings Mm-hmm Yeah . 'Cause . the . plug-in Yeah and the plugging . spent we spent Yeah a lot of time . doing that . And a Yeah lot of the information . on the PowerPoints , I don't think , you know , we needed to No actually it could have , not , we quite could have gone . through it verbally , especially Yeah my . slides , I felt that Yeah . they just Okay you . know as opposed to having Yeah to present . them . What about the digital pens , did you find them easy enough to use ? Oh they're a Sure bit clunky . , yeah . Yep clunky . Agreed Yeah . Yeah . . Yep . Clunky , okay Mm . . Um Having to tick it before you go off was a bit hindering as well Mm , 'cause you're Yeah half . way through . a thought , and then you run out of paper and then you have to jump . I know , I think Yeah at the very . start of today I like wrote a whole load of stuff , didn't click note on one , then went back and wrote one tiny wee thing on the another page , but then did click note Hmm , and . so I'm quite worried that I've just written over the top Hmm of . it Mm-hmm or something , mm-hmm , but they'll have my paper anyway um . Hmm and haven't done that But . I since think the pen . is v is very intuitive , everybody knows how to use it , we don't Mm-hmm have Yeah to worry , mm-hmm . So , yeah I . think the pen's good , mm-hmm . . It's about the best thing And o on the topic . of the technology , it just occurred to me that we actually didn't need to move our computers because each computer has all of the files . Yeah It just . occurred to me that they Yeah all we only needed one computer We only actually and needed one computer Yeah . If there , that's had been true a fifth , that . coulda Good just point been . sitting there ready to go the whole And time the computer . may not um be conducive to a meeting because Yeah . um you tend to look at your computer and wanna have Yeah the urge . to check something Yeah . Yeah , you know . , it's useful but Do you think the computers just provide distraction in a meeting ? I think too many computers are just Yeah distracting . Okay . Um . I know I I like to have things written down in front of me actually Mm-hmm , like a lot of the stuff that was emailed . Yep to me . I ended up you know like Mm-hmm writing . down there Yep or something . so I could look at it Mm-hmm really quickly . and not have the distraction of all of that , um I don't know about anybody Mm-hmm else . . Um what else uh any wh I do I'm not really sure what they're looking for when they say new ideas found . Um Is this I don't for know the project is could you think of like or anything else that would have been helpful today at all ? Well , the w main one for me is that uh the process na in a natural f context would not have been interrupted by this necessity to discommunicate ourselves Mm from each other . So . Yeah if we just , that's had kind uh of a new idea for me is like just sort of that idea , well you know it's kind of s hard to keep f working forward on a team a team based project Mm-hmm when when you're . told you must now work away from your team Yeah . I I dunno I think it was quite good that we had time limits on the meetings because they really could have run on and like my experience Oh with meetings yeah . is that they really do , and Yeah you can spend a lot , yeah of time . talking about The only thing is though like when we had our meeting about the conceptual design , I thought there maybe another fifteen minutes would have been useful there but Mm-hmm um , mm-hmm , mm-hmm . yeah . I really thi i I think maybe if we'd like all been working in the one room , and they just said you know like every hour or something everybody make sure yo you know Mm-hmm . just have a have a short meeting and then just Mm-hmm . c just to have like something written down Mm-hmm , just like . you know a a milestone if you like um rather than having meetings , but There you Hmm go . . Um so in closing , I haven't got my five minutes to go . Thin Oh there it i Five minutes to go . Wonderful . Okay um are the costs within the budget , yes they are . And is the project evaluated , yes it is . So now celebrate . Great . So And we it have Ninja Homer . So now Oh we yeah . Well apparently now I write the final report Do we know what . What the are you other guys ones are doing ? now ? I I don't know . You dunno Oh wow ? Hmm . . That is lovely Hey . yeah , I said Ninja Homer What did . you call it ? Ninja Homer . See it looks like Homer Simpson Huh , huh but it's So electronic is that j so it's made is that in . Logo Japan just . is that just a logo or does it do anything . Yeah it's just a logo ? Just . a logo and Huh then like . Ninja Ninja Homer Homer , right okay . Mm . . The the red is supposed to represent the whatever else you wanna print on the side of it . Mm-hmm . I think it's Fashion quite nice technology . or something . You can wear Homer , you can throw Homer when you're frustrated , doh Hmm , hmm , hmm . . Oh no , that's cool , it's got I'm kind Hmm of It's . I'm clunky slightly gutted . that we couldn't get plastic and rubber , I think that would have been nice Yeah . , yeah . Ah well , maybe from now on real reaction Mm-hmm should give . us more money . Oh Hmm , I did . learn something new , Play-Doh is useful Play-Doh . No s it is it is . It is useful and in Huh in in . in in in in um Huh conceptualizing . , in being creative Really . 'Cause like you say ? , it's something you can put your hands on and feel and touch Yeah Yeah . and get a . sense for . Like we were playing with the Play-Doh and the ideas came with the Play-Doh Did they rather ? than with everything else . You might wanna write that Yeah down . . It's just Okay , I'm . just fiddling with the Play-Doh , and I'm going yeah Play-Doh yeah it's kinda No cool , it's . true , yeah . . Guess I'd forgot how good s Play-Doh smells . Hmm Yeah . , it smells funny doesn't it And . Um some Play-Dohs are actually I think edible aren't they ? No Yeah , all like Play-Doh the stuff is for I edible think they're . all non-toxic I think 'cause it has it's aimed to for like be , yeah two-year-olds It's just . wheat . , it's the stuff that your mom could make with preservatives and uh Wow Yeah , hmm . um so to wha what are your summarising words about Play-Doh ? It's helpful to the creative Huh . process . Um Okay it engages . all your senses not just your sight , but your sense Yep of . feel your sense of touch . And Taste it helps you to understand . dimension as well . I think that Yeah that's very helpful . because Yeah it . it starts to pop up , whereas on a piece of paper , on a computer , on Yeah Mm-hmm a board . , yep , um . Yeah even with a . three D_ graphic thing it still , it requires Yeah a it's not lot very of Yeah tangible . . yeah Mm-hmm tangible Mm-hmm . , that's a nice , mm-hmm word , mm-hmm . It . becomes tangible . Mm-hmm . Tangible . Okay uh Mm . I don't know if there's anything else Nope . we needed to discuss . That that's about it really . Just sit still I guess for a little while . Do we retreat to our , to continue our I think we Um could probably do r it here reporting as long as we or don't what i Well collaborate I dunno . . Um I'm sure the little uh the little thing'll pop up any minute now . Can we turn off the microphones ? Yeah , yeah if the meeting's over then yeah I guess so . |
ES2003a | The team members introduced themselves to each other by name and by their roles in the project. The project manager introduced the upcoming project to the team and then the team members participated in an exercise in which they drew their favorite animal and discussed why they liked the animal. The project manager discussed the project finances and selling prices. The team then discussed various features to consider in producing the remote such as gaming options, an LCD screen, and combining functionality so as to control multiple devices. The team will decide how the user interface will work The remote will cost 12.50 Euro to produce. The remote will sell for 25 Euro. The remote will feature an ergonomic design. Putting an LCD screen on the remote. Having a remote that controls multiple devices. Having a joystick on the remote. | Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Oh , Ebenezer Ademesoye . Would you like me to spell that ? S Um , yeah , go for it mate . Um , N_E_Z_ N_ E_ Z_ E_R_ . . Ebenezer . And your role is ? I'm the Marketing Expert . You're the Marketing Expert , okay . Next we have ? Tarik Rahman . T_A_R_I_K_ . T_ R_ I_ K_ . And your role in this is ? Industrial Designer . Industrial Designer . And , lastly we have ? Uh , Dave Cochrane . And you're going to be the User Interface User , is Interface it Defin ? Designer Designer . Okay , yes . . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Here we have an elephant . First point , begins with an E_ , same like Ebenezer . Also , elephants have a very good memory , much like myself , and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E_ , just like Ebenezer . Brilliantly done Thank . Thank you you . . Tarik , would you like to have a shot at a bit of artistry ? . Oh Oh , um . Oh , you Do can we take clip them them off to your belt oh I . think you ? Oh right ga , okay . You should also l um The have your the little lapel mic on as well . Ah-ha The the . Oh that's good , we can clip them on . Okay . Yeah , there was this microphone as well that you Now where do I put the Just um somewhere Yep , the , it's just across there , that's it . Yep . Is this supposed to be clipped as well ? I think so Yeah . . It'll follow you if you Yeah . There you go . You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Uh , destroying your elephant here . Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Excellent , thank you very much . Dave , if you'd like to uh have a dash . Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Oh , that was profiting , that was an amount , so that's the amount made Yep , okay . . Well , fifty million , and if you're making twelve point five Euros on each one , then Yeah . , awful lot need to be sold . Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen L_C_D_ remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the T_V_ to the right channel , get the uh re uh rewind the tape in the V_C_R_ and get it to play once it's rewound , for instance Okay . . Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly Absolutely out of prohibitive our yeah , yeah Oh . . . But you think uh again something to control multiple units in uh a simple fashion . Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Would the the idea something along the lines of , one on button would turn on say the video recorder , the T_V_ , maybe the sound system as well , all in one go , is that For kind instance of , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the D_V_D_ player and it turns the T_V_ on and onto the right channel as well , um Okay , that 'Kay sounds like a a good strong idea . Um Any takes on this Well ? um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers Mm-hmm . , but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . So Okay perhaps . one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , and slide Okay another . bar to say what time it ends , you know that's Yeah I've heard I've seen the Mm bar-code . design before , yeah Mm-hmm . Yeah . , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Okay 'Kay , well . we're beginning to run out of time now , so Yeah , we've . got a couple of ideas , we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind Mm-hmm . . Um And we're gonna maybe n try and have to figure out What the user wants what uh the user . wants , yes Okay . . Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than Oh buttons ? . Okay Like , . uh control pads , you know of games , but Mm-hmm or . is that a bit ridiculous ? I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so Yeah . it's probably an interface that most people are used to . Um and that could allow n easy navigation , used as a joystick as well . Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha Okay . shape for it overall , . So , small A , stylish curve , mm-hmm , and something that's . Something just sort a little of different sort of sl . slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . 'Kay Yeah . So . ? Okay . . . Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us . |
ES2003b | The project manager recapped the events of the previous meeting and briefed the team on some new requirements the team must follow when designing the remote. The marketing expert presented research on consumer preferences and user requirements for remotes. The marketing expert also presented information regarding voice recognition and what demographic finds the feature appealing. The user interface designer described the technical functions of a remote and stressed the need for a user focused design. The industrial designer discussed the interior workings of a remote. The team then discussed the option to include voice recognition, LCD, and a feature to locate a misplaced remote. The team briefly discussed who they were aiming their product to along with the idea of marketing their product to television manufacturers. The team also decided on some features to include in their product. *NA* The team will not work with teletext. The remote will only control televisions. The corporate image must be recognizable on the remote. The remote will have a power button. The remote will have a small joystick. The remote will have LCD. The remote will have a menu button. Instead of an "okay" button, the user will push down on the joystick. The remote will have a beeping noise which goes off when a user is trying to locate it. Whether to include voice recognition as a feature on the remote. Whether to include LCD. What functions the joystick controls. What functions the LCD controls. Having a remote which controls multiple devices. What sort of components are necessary for the feature which allows the user to locate a misplaced remote. | Just put it on the deskt desktop . No on the desktop you'll find you should find that there's a project documents link . A well actually just there Project documents , yeah . Yeah . . That's it . If you dump it in there . What's your username ? Your username . What's your username and password ? Mm-hmm . Sorry . Okay Okay . There we go . . Excellent . Right . Hopefully that's us ready to uh to go . So . Functional design meeting . We'll have to flesh out some of the uh stuff . Um we'll start with the minutes of the last meeting . Not a lot thankfully to say . We introduced ourselves , discussed the possibility of a macro facility , interac interacting the T_V_ a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . Um it's come to my attention the following . Teletext has become outdated due to the populat popularity of the internet . Remote control should only be used for the T_V_ . Um due for uh time to market and possibly also cost issues . Um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . Um . Now . Just to say quickly uh I would have thought that only being used for a television the macro facility may now not be required Mm . . Um or at l its functionality would have been of limited use . So to the point in my opinion anyway that it might not be worth pursuing . Um if anybody disagrees we can uh definitely say so . Um and hopefully we'll just crack on and we'll get everything going . Um I'd like to if possible hear from our Marketing Expert first 'Kay , to . help us gain an idea of where we're going to go . So um I'll just load up your presentation from here if you want . Sure . Um , sh would you like to I'll just do it from here . Yep . Sorry . Uh . Is yours the Um , try second one maybe . Try it , yeah maybe . Oh sorry Yeah . Okay . Okay , right . . Oh , I thought I put in my last name , I guess not , but . Uh if you that's all right Okay . If you do . you want me to just cycle through it for you or Oh ? yeah , that'd be fine , that'd be Yeah great . Okay ? . Functional requirement by me Ebenezer . Okay . Okay , so um we did some research , we asked one hundred people their opinions on remote controls . We asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . Please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there's only maybe ten people fifteen people in each group . Okay Okay . . So we got some the bad stuff we got , remotes are often lost . I often lose my remote control , the back of the couch , some place , and even if it's not lost permanently , it takes me a few minutes to find it . Most buttons are not used any more , like you said , teletext is outdated now . I remember trying to load a D_V_D_ player recently , and there were so many buttons , it took me I don't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there's just a lot of stuff that no one really uses . And if they do , not very often . Takes too long to master the remote control . I've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they're just not great to use . We just got a lot of bad complaints about remote controls , people do not like remote controls . Some of the good stuff we got . Between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . Now don't get excited yet , I've got more to say on that . Most people'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . Finally , my opinion . Yep . The voice recognition thing is cool . And uh voice recognition , the software , open source software exist already . It's a bit sketchy at some times , uh , you're not gonna get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you can't have that many words . For a fixed vocabulary it works quite well . I'm pretty sure people would buy it . But after a while people may wanna return it , because if you have to to say som I mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . Using the remote control , ninety eight percent of the time for changing channels , and that's for flickering through channels . So if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . However , oh , because the voice recognition software exists already , there's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . But if we do have the voice recognition thing , there's a lot of stuff that you can uh get rid of . See , you could there're two options . Either you have voice recognition by itself , which I think is a bit impractical for like night time if you wanna be watching television and you wanna be quiet , or I don't know you have a visitor coming round and the remote's only trained for you , it's a bit impractical to have just voice recognition by itself . So you can have voice recognition and a regular remote . But imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . As long as the voice recognition stuff works , that's that's fine . Okay , yep . So we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition's fancy , it's cool , it's different , it's radical , so , and then we have an extra bit I don't remember so I'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , I think is a big question . Um , will people will people be willing to wait for the the period that it'll take to train the remote , 'cause I think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . And uh what if you have visitors come round , they stay the night , they wanna use the T_V_ , they can't use the remote because they speak differently to you . Um , how do you account for regional accents and stuff like that . Uh , will people return the remote control , I think a lot of young people will buy the remote control , if they have the money , you know , so Mm-hmm , do our audience have the . money , but would they return it after a while because it's not as fast as pressing a button , it's not a practical . So If . These you could are things uh I think we should consider . I sor think it's cool , if you could speed it up a bit , yeah I'm sorry ? . If you could uh speed it up a bit please Sure , yeah . I'm about . Sorry to end , yeah . Cool . . I think it's cool but there are definitely some considerations . Okay So , yeah . . Excellent . Right . Um . Hear from the User Interface Designer now I think might be an idea Okay . . Um How did where , you've did got your presentation now Yeah , is it , it's on in where the the it's in the folder did you yeah get is all . your it in ? Okay information . ? There was uh a website Oh . , uh , right here . Ah , okay . Technical functions Mm ? No . . Yeah G I started . making stuff up , then I got an email saying Okay . Okay , this is a brief run through of the um of the technical functions of the remote . As um is uh the the the presentation is uh already slightly obsolete because I had in mind something that would uh be i be aimed at controlling multiple devices but uh there's still stuff of relevance , so Okay . press on . I've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . Um and wasn't really satisfied by what I saw I have to say so this is more sort of springboard for uh how these could be improved on . Um um basically the job of the device is to send commands to an appliance , in this case the television set . Um to save you getting off your backside . Um and there's two main trends in th in the sort of design practice . On the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . Um giving you every possible function that the that the device has , the remote control controls . And most of these functions are not going to be used , it creates a rather user unfriendly interface . And on the other hand there's a user focused approach that pares things down to just what what is most likely to get used . Um With uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that's relatively peripheral functions . And so you go for something that's fairly intuitive to use , and um well f the for the most part for T_V_ remote it's uh tha that would be channel control and volume . Um and if you if you if you are wanting to incorporate uh control of a D_V_ D_V_D_ or uh V_C_R_ presumably into that then there's a play , pause , stop , rewind , fast-forward , record , so forth . Um . My own view is that we should definitely be going for a user focused design . Um but uh the pro I think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user's going to uh want mo want to do from want it to do most . So , something that's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you're most likely to want . Um so that those are then immediately accessible through fairly minimal number of controls , um I liked Ebenezer's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you're um sort of cha changing from different modes for the device it'll tell you just exactly what uh you know each direction of the uh of the um joystick's going to do or wha or what each function button's going to do . Um , this is actually a again slightly taking inspiration off of uh games controllers Mm . , you know the Playstation control where you have four basic function buttons that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you're doing with it what game and so on um those uh those functions are then sort of further specified . And so it's taking taking the lead from that . Um Okay . Yeah . . Right That's it . Um . , if we could hear from our Industrial engineer , or Yeah Designer . . Uh , I was still working on stuff , I hadn't got it finished . Um , alright . Click to save in where do I have to save it ? If you look on the desktop you'll find that there's a link to the project folder , or project documents . If you save it in there we can open it up from here . Um , what I've done with it , I'm sorry . Shit . Um Are you finding it okay or ? I'm just closing it now . where I've saved it . Well like if you go to one , uh whichever one you were that's working it there , yeah . yeah , and you just click file save as . Oh right . Okay . Uh , right I'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . So we have the energy source , we have the user interface , this this is what I've seen . Uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the T_V_ . So uh uh , if you go to next slide , you'll see you'll see uh what do we need on the user interface . Do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . Um , , or would that take too much power , would we need more um components in there to supply the power ? Um , the joystick is another thing , if we were gonna add that , um , there'd be more components to deal with that Mm-hmm . Um . , so uh we need to I dunno exactly what That's the design of the the the layout of the uh electronic design , but um obviously there'll be more details once we've decided what we're putting on the user interface Okay . So . , that'll be decided , I guess . Uh , and the next slide . Oh , yeah Um , if you go to the next slide then Oh . Yeah . I just . used the it was a mess , uh I was just putting adding it together at the end there Ah , don't . Uh worry about it at all mate Uh . so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . You have the switch turn it on , infrared bulb , uh will contact the T_V_ and will have whatever device or D_V_D_ player , the bulb will turn on to say it's on . Uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? Um , I dunno what we should decide on that . Okay . Well . Oh sorry , I'm I'm interrupting you . Are No you , it's finished is it , yeah yeah . ? Okay . Right . Um , right we can probably skip that for now . So , we've had some stuff put forward , um along with the new user requirements , um we've had a lot of kind of input I'd say so far . Um I hear what the Marketing Expert's saying about um voice activated control . However I've got a couple of worries about that . The power required , um and the ability Cost to . Mm the cost . , it seems like for uh an embedded system , this could cause us issues . Um for example you see that there's fairly robust services on uh computers via uh via voice , I_B_M_ do um drag and dictate Mm-hmm . , but these require a lot of memory and usually um state quite advanced processor requirements . Um voice activation could be an interesting idea but I think that our Ind Industrial Designer would probably upon some research say that it's maybe not feasible 'Kay . . Um that's just my view Mm right now , however . the idea of a joystick and then maybe an L_C_D_ which has been kind of put forward so far , it's almost like having a small T_ not T_V_ to say , but if you can control almost all of the functionality from the display , I don't know how much power an L_C_D_ would take Mm . , but it might be quite low ? L_C_D_ I uh on the remote just telling you what's on , or uh Well literally , interactive um L_C_D_ or if you can imagine the display maybe slightly larger than um those on a a mobile phone , something Mm where you can . read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around Mm-hmm . . That could be one possibility . Um and then we could have like say the common buttons as you say Mm , volume . control , changing channels I I was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . We Do you think that people will get mixed up , like , they'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? Um I think probably for the first couple of hours of using it Yeah . um but you know muscle memory's a wonderful thing , um . Mm . And I think and I think that size of uh display was about what I had in mind . Um though I mean I w I would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white I . Si would agree with si you . simply to keep m keep the unit cost down . Um I mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone's got the first , you know , oh colour's out , we'll have to replace Mm-hmm it won't we . It does nothing extra . . That would be my feeling as well , I think we could possibly create quite a useful user interface . Um Sure now I mean but I don't sorry , go for it . the idea of a remote with a menu or and a joystick I think like I h if I was in the habit of buying remote controls then I would want one , but I think we don't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . You know , you know what I'm saying , like , for whom is this intended ? Everybody ? I think it could probably be aimed at most people who've used a mobile . And that might be just another way of saying try to target most people Most people , yeah . . Um Mm . , if we are if we were to follow that avenue , we might be s you know um we're kind of almost relying on their experience with a mobile phone I suppose Mm-hmm . . But that does cover a very large section of the people out there . Sure . I think that's fair Um Mm yeah . . , I mean I imagine as well that the actual L_C_D_ and maybe to a certain extent the joystick as well would be for the additional functionality . Which maybe doesn't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it Mm-hmm . . Um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , I mean maybe we have the fol um the joystick as a separate one for the other functions then , that there's just a a small number of as you were saying uh buttons that have already been defined Mm-hmm . . So like we go for the nice standard um up and down for and volume control . So that literally anybody can come along , pick up the remote and still know what do do . And Mm-hmm . they can completely ignore most of the functionality which would be for say the o actual owner of the the T_V_ and who would normally use the unit Mm-hmm . Mm . I dunno . . I th the thing I like about the uh the uh joystick is that uh you you you then basically you can then basically put it I mean for for T_ T_ for T_V_ remote alone , you could put um I mean there are like I say the the the main things people do with a T_V_ remote control is the volume and the channel . You can pack all that onto was onto a single control Mm-hmm . Um . . But uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . I mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most T_V_s these days actually have menus anyway so Mm-hmm this would be a fairly . rational way of integra integrating the uh the remote with the device it's controlling . Um concern about our market . Um , if we are I mean most of the uh of the replacement remote market is sort of remote control rationalisation . Um , you've got twenty different devices Yeah in your living room . Mm-hmm . , you want one wo y you want one that'll do the job of all of them Mm-hmm . Um . , if all you're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . I just think that uh Well this possibly is a requirement that we have mm to stick . to I'm afraid , this isn't one that I've just arbitrarily decided on Mm . So . um this is this is one of the solid ones that has to be obeyed , for now Mm . . So I can understand your point , and I would agree with you , but this is our design spec for now . 'Fraid to say . Um Does that um would that include um access to say interactive functions on digital or cable ? Yeah . I would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . Um I think that it I would say that the design spec we've been with is for the television only for now Mm-hmm . And . until we Hmm hear . otherwise we should go with just that Okay . , specifically Okay television . Okay . . Maybe we'll hear differently , but So for the now joystick is just for differentness . Mm It . would be ease of manipulation of certain functions Okay , yes . Just . Um a thought . Um maybe then our market should be T_V_ manufacturers , rather than the public . Try and sell it t sell it to them to supply with um There is that possibility , yes . B However I don't know exactly where we'll be going with that , but Mm it might not even . be the avenue of the Marketing Expert , that might be sales Mm-hmm . , who are not in this meeting It's just . , the way I figure it , twelve point five Euros per unit Mm-hmm . , we have to sell at least like three million or something like that , not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks Mm-hmm for . every remote we made someone bought it , then we have to sell a lot of remote controls . We just Is this gonna be enough to to sell ? Well , something else that you brought up was uh the ability to lose a remote , which as you said you've done , in fact we've probably all done Yeah . . Um , I don't know if it's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . I had Mm one of those , yeah , and my , I've brother seen them . , and my Um dad , could . have beat me up because it it went off all the time accidentally . Well the other option of course is that um The clapping one the . well I was going to say clapping , um Um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there's a button , but maybe it's a button that you attach to the T_V_ To a television Mm . . . Something which you when you press that , it would beep to give its location away , on the remote unit Yeah . . And Yeah , I think that's that a good could idea be something . could um Yeah separate , that's a good idea us a . bit . And that way , because we're attaching what would be a small button to the T_V_ , again say what , it would be a small transmitter , um watch battery type scenario I would say , or something that if it was problems enough you could actually even just um I don't power that might be something that we could look into Yeah . Yep . Yeah , it's uh putting a lot on your shoulders there , so I mean that could be something that separates us a bit from the market I as think well so . , yeah . So . To go on from here . Um we have to decide exactly what we're going to do with the remote . Before we leave this meeting , it would be best to say this is what we're going this is the design we're gonna try and get , this is how we're gonna make ourselves look unique . Do we go for Mm . maybe a remote contro uh sorry , we're gonna go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it's now being used to manoeuvre round the L_C_D_ . Mm yeah . We're Yeah just saying volume , I think that's . Should volume be important in the joystick , do you think ? We could use Yeah say the . left and right for changing channels and the up and down For for volume volume . Yep . But , and we have a frequency of how what people use a remote control for most Okay . Um . , power I is used like once per hour , channel selection is used a hundred and sixty eight Mm-hmm per hour . , that's by far the biggest one , and then teletext , is still here , that's like fourteen Vol , and volume selection . Volume selection okay , yep , the teletext we're gambling with , and we're gonna say No it's , yeah dead , okay okay , the way of . the dodo Yeah , um So we well , sorry , we could maybe even go as far as saying power button , small joystick , L_C_D_ , and then what maybe is it one more button to say that you're using the menu system , and with the possibility of pushing down on the joystick to say okay ? So we're having very very few buttons involved Actually , but how navigation around a menu for most things . Actually I would say maybe two two function buttons , the y we're now using the menus button and um and an og and an okay button . I Okay mean certainly something . I've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . Okay Or vice . versa . And that's really irritating Mm-hmm . . Um The o the o the other dis design constraint I think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . Okay . So um we're actually that sounds like a rough idea . Do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? Yeah , think so . Do Um , I think you because mind looking it's so ? small it might be an uh I mean if we only have like two three buttons it might be essential to have to have The ability that to locate it again Yeah . . So that would require a um transmitter maybe attached to the T_V_ , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in Light the base bulb as Oh well , no ? . Sorry . So ? so a small speaker you mean . Speaker Some speaker , sorry , yeah yeah . . And a light bulb ? No . To flash . No . Um Nah , you'd see it anyway , if you hear E it . us we might be better with the sound possibly W Yeah we could maybe . those incorporate little key-rings have both , so th e the true fact , considering the cost of an L_E_D_ Yeah , we could . just incorporate it anyway Yeah . The L_E_D_s . can be surprisingly bright now . Yeah Mm-hmm . . Mm-hmm Um . Blue ones particularly . . Plus that's a nice wee design touch . Yeah . So by the sounds of it , with what we're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . Because Mm-hmm we're only . going to have a very few key and you've got you know a small L_C_D_ , joystick , e I think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly Mm-hmm . . Um if you could look into what we've suggested so far , the feasibility of um small transmitter , um and such , maybe if an L_C_D_ screen requires too much power , or such . Ebenezer , um , Marketing Expert Well I can give you the frequency , what people what options people use most often , I guess that's gonna be important in the ts defining the the software side of the interface , right . You If want the stuff . , yeah if you could maybe as well see what people think about the idea of this minimalist approach that we've taken , where of a joystick to control the very basic functions Okay . , and then the idea of manipulating it like you would a mobile Okay . I . don't know how easy that will be within the time frame , but could Mm-hmm be something . we could maybe look into . Sure . Sure . Okay . Um any last comments that anybody would like to put forward ? Anything that they think has been missed out . Bit of a wide open question there of course . Mm . Feel free to email me if you think that uh we've screwed something up and wanna get it rectified as soon as possible . Sure . 'Kay Right . Yeah . . So I should just look at um the speaker , the speaker and an L_E_D_ . And Speaker and L_E_D_ for locating , um Yeah , Transmitter , and . a transmitter . transmitter Actually one one wee thought about that . Um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . getting the external power source , yep , that's quite true . Um , and something that we can can easily be adopted at the last minute as well I'd say Yeah . The electronics . could be s either placed externally or internally , makes no difference Mm-hmm to the . final product of the actual remote control , so that's good . Uses maybe gives us a new potential market . Mm-hmm . 'Kay . You know P I think I mean if it w if we get a major television manufacturer to say y oh yeah we'll have that , save us the bother , then that's you know vast amounts of sales . Quite quickly . Oh , one thing that we've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it's Fashion . , I'm pointing at my laptop , what in God Real reaction , and such . So um The slogan is yeah Oh , sorry , the slogan's . we put the fashion in electronics , isn't it ? My apologies . No it could well be , I've probably missed that . Um 'S also , I look think cool that's . l almost the last minute thing we can just incorporate into the actual plastic on top . So Mm I'm not . too concerned a that we haven't gone into depth about that . But it might be something you could consider when you're thinking about shapes ? In fact we might Mm-hmm like to put a . slogan on , and um Mm-hmm . possibly the two R_s to signify the company . Rather than real reaction Mm . . Yeah . I thought the uh the d the double arc could perhaps uh be the uh the enter button . Sounds good . And I'd say that that's us for now . . Okay . |
ES2003c | "The project manager recapped the decisions made in the previous meeting. The industrial designer pr(...TRUNCATED) | "Alright , yeah . crack on . Okay so we'll start off with a quick overview of the minutes . I think (...TRUNCATED) |
ES2003d | "The project manager recapped the decisions made in the previous meeting and two team members presen(...TRUNCATED) | "That should hopefully do the trick , um . 'Kay . Sorry about the small delay . Falling a little bit(...TRUNCATED) |
ES2004a | "The Project Manager gave an introduction to the goal of the project, to create a trendy yet user-fr(...TRUNCATED) | "Hmm hmm hmm . Are we we're not allowed to dim the lights so people can see that a bit better ? Yeah(...TRUNCATED) |
ES2004b | "The Industrial Designer gave his presentation on the basic functions of the remote. He presented th(...TRUNCATED) | "Help . It's up there ? That screen's black . Alright , okay . Okay , that's fine . Oh God . Are we (...TRUNCATED) |
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