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doing. Um room for creativity There was that. Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things. Um you guys worked together well as a team. And um the means Which was the whiteboard and the pens.User Interface: Yeah. We've used the whiteboard.Industrial Designer: Super super.Project Manager: I had some problem with the pen I think, but {vocalsound} minus your pMarketing: Minus your PowerPoint fiasco.Industrial Designer: {vocalsound} Well that's not my fault. That's obviously the people I work for uh that work for me,Marketing: No I know. I'm {disfmarker}Project Manager: Well {disfmarker}Marketing: yeah. Incom {vocalsound}Industrial Designer: uh they've just you know {disfmarker}User Interface: {vocalsound}Project Manager: {vocalsound} Have a {disfmarker}Industrial Designer: Heads are gonna roll, believe me.Project Manager: we have a list of employees that you would like fired.User Interface: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Yes yes.Project Manager: Okay. N new ideas found Um {disfmarker}Industrial Designer: {vocalsound}Marketing: Mm. Kinda.Project Manager: Yes for the remote. Maybe no not f forUser Interface: Technology used.Project Manager: technology. Alright. Closing. Costs are within the budget. Project is evaluated. Um complete the final questionnaire and meeting summary. That's it.User Interface: Excellent.Project Manager: And I still have to do my minutes for the last meeting. {vocalsound}Marketing: {vocalsound}Project Manager: Actually. Um so there will probably be another questionnaire coming up. And then we'll have to check with the main boss whether we can, what goes on after that.Marketing: We might have a while though.Industrial Designer: {gap}.Project Manager: But that's the end of our meeting. fashion is b is Carmen Miranda, you betcha. {vocalsound}Industrial Designer: More {disfmarker} {vocalsound}User Interface: Yeah. {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour,User Interface: On the {disfmarker}Project Manager: It's true.User Interface: Yeah.Industrial Designer: but it definitely is {disfmarker}User Interface: Be what we were told, and they'd say yeah, definitely.Industrial Designer: {gap}.Marketing:'Kay. Alright. Now we just gotta calculate. Six eight twelve sixteen. Seventeen divided by sUser Interface: {gap}.Project Manager: Seven is {disfmarker}Marketing: Eight.Project Manager: Two point {disfmarker}Marketing: {vocalsound}Project Manager: {gap} two point fourUser Interface: Is that some long division No.Project Manager: Something.Marketing: Well I haven't done math in years.Industrial Designer: {vocalsound}Marketing: What two {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} I dunno.User Interface: Just, I'm sure there's a {gap}.Marketing: Okay we'll say two point four two. Right How does that lookIndustrial Designer: I'm impressed. I can't do that without a calculator. {vocalsound}User Interface: No I can't do long {gap}Marketing: {vocalsound} It's been a while.User Interface: very impressive.Project Manager: And what what is the acceptable criteria Is there like a scale that we have to hitMarketing: Oh no. They just told me toIndustrial Designer: {vocalsound}Marketing: {vocalsound} pick my own criteria and have you guys evaluate it {vocalsound} basically.Project Manager: {vocalsound} Alright then.Marketing: So that's that.Project Manager: Okay. Well, let's see.Marketing: {vocalsound}Project Manager: Now we get to do the budget numbers. You didn't know that you were gonna have a budget. But we do. Okay.User Interface: Yeah. Yeah so. You'd been going a long time dividing that. It's two point four two eight five se it just keeps going on.Marketing: Oh my god.User Interface: Two point four two basically.Marketing: Okay. Yeah we'll go with that.Project Manager: So I have here an {disfmarker}Industrial Designer: {vocalsound} Fifty percent, Manager: by three Euros over.Industrial Designer: It's hard to believe. So we'll go for the hand dynamo huh {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So the only thing better than um a banana-shaped remote is one that you shake.User Interface: If it w What if we completely took out the the one single button we've got on.Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: And just had a scroll wheel interface. And the L_C_D_ display. I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though.Project Manager: Yeah'cause the {disfmarker}Marketing: {vocalsound}Project Manager: Well'cause we have to have both rightUser Interface: Yeah.Industrial Designer: I mean let's let's face it, it also depends on the software on the on the television.User Interface: Yeah.Industrial Designer: You can have the the information that this thing transmits be being displayed on the on the screen.Project Manager: Mm-hmm.Industrial Designer: So s yeah let's take away the {disfmarker}User Interface: Yeah you could maybe take out the L_C_D_ dis display even,Industrial Designer: Yeah. Yeah.User Interface: if it if it comes up on the computer itsel on the T_V_ itself.Industrial Designer: Right.Project Manager: So we may not need the L_C_D_ displayUser Interface: Uh that is possible yeah.Industrial Designer: Right. We may not need it. There you go.Project Manager: Well there we go.Industrial Designer: Perfect.Project Manager: Twelve point five.User Interface: There we go.Marketing: {vocalsound} Perfect.Project Manager: Okay. So we just remove our {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: Screen.Marketing: {vocalsound}Project Manager: screen here.User Interface: Make it a bigger dial.Industrial Designer: {vocalsound}User Interface: Easier to use. Even easier to use then.Project Manager: {vocalsound}Industrial Designer: {vocalsound} Okay, the {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Besides look at what the L_C_D_ does to our lovely remote.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Back to the design room boys.Industrial Designer: So we can just take away of course may be changed depending on budget.User Interface: Yeah.Industrial Designer: Y you could add an extra feature actually. Which makes this thing raise hell when you remove it too far from the television.User Interface: Yeah.Industrial Designer: We could add that but that's nothing we have thought of so far.Project Manager: Which, which may be cheaper than speech recognition if it were just a {disfmarker}Industrial Designer: Yes.User Interface: Yeah true. But I mean d just those whistling, clapping key rings you have. They're cheap.Marketing: Annoying alarm or somethingProject Manager: {vocalsound}Industrial Designer: It's it's {disfmarker}Marketing: Yeah.User Interface: So it can't be thatIndustrial Designer: Um the {disfmarker} it's based on this anti anti-theft technology for suitcases and stuff,User Interface: expensive.Project Manager: Some sort of proximity {vocalsound} {disfmarker}User Interface: Yeah.Industrial Designer: where you have one piece that's attached to your luggage, another piece that starts beeping. That can't cost much.User Interface: Yeah.Industrial Designer: So that can also easily be integrated because these things are small enough to to hide, so you have one piece, you have to glue somewhere behind your {disfmarker} stick it behind your T_V_ and the other {disfmarker}User Interface: {gap} stick it on the T_V_ {gap}.Project Manager: {vocalsound} Pray that you don't accidentally lose that piece. {vocalsound}Industrial Designer: Right.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: That'd be tough then. {vocalsound} Well also your remote would uh alarm you if somebody stole you t your television, yeah. Ran off with it without taking the beautiful remote control.Project Manager: {vocalsound}User Interface: Yeah. {vocalsound}Marketing: So. Are we adding one of these two featuresIndustrial Designer: Let's add one of those features and say yes. {vocalsound}Marketing: {gap} gonna say {disfmarker} okay.Project Manager: Okay.Marketing: So we're {vocalsound} back to a oneUser Interface: Two.Marketing: Or a twoProject Manager: Two.Industrial Designer: Two.Marketing: Two,'kay. Okay. Are we technologically innovativeIndustrial Designer: Uh completely with the ugly remote because the colour is ugly, definitely.Project Manager: {vocalsound} Yep.Marketing: That's true. Yeah.Project Manager: {vocalsound}User Interface: Yeah.Industrial Designer:'S nothing you can say about that. I mean I much prefer something like brushed chrome with that form.User Interface: Yeah.Industrial Designer: But {disfmarker}Project Manager: Yeah something more modern to go {disfmarker} a a modern colour to go with the modern form.Industrial Designer: Right. Right. It's different. You don't want your uh three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that.Marketing: Um okay so, do you think, since we {disfmarker} This was a a sign criteria, do you think maybe we should put it somewhere in the middle thenIndustrial Designer: Yeah.Marketing: Does that sound goodProject Manager: Yeah.User Interface: Yeah.Industrial Designer: {vocalsound}Marketing: What do you think Three FourProject Manager: I would sayMarketing: FiveProject Manager: four. {vocalsound}Industrial Designer: Yeah. {vocalsound}Marketing: {vocalsound} Four is fair. Okay.Project Manager: Very non-committal, four.Marketing: Okay, the second one. Did we make it simple for new usersIndustrial Designer: It's very intuitive, I think yeah.User Interface: Yeah. I think that was the main aim, one of the main aims that we had.Industrial Designer: {vocalsound} S give it a one.Marketing: One,Project Manager: Yeah.Marketing:'kay. Okay. Um, do the controls now match the operating behaviour of the usersUser Interface: Uh yeah.'Cause we've we've brought it down to basically four controls {gap} most common, which are channel and volume.Marketing: I'd say that {disfmarker}Project Manager: Mm-hmm.Industrial Designer: Right.User Interface: And then the other ones are just a matter of just going, just scrolling further.Project Manager: S scrolling through and selecting a few.Industrial Designer: Right. So that's a one.Marketing: So oneProject Manager: I think that's a one.Marketing: Yeah {vocalsound} Okay. Okay um the fourth one. How about the problem of a

How Did Project Manager and User Interface introduce the prototype of the remote control

Project Manager introduced that the prototype incorporated fashion trends that people prefer fancy looking products like fruit and vegetable. After That, User Interface presented the product which looked like a banana and was bright yellow except for the blue button. The style was as simple as possible in order to fit the customers'need for simplicity. Also, the product could be curved and used both-handed with advanced chips hidden inside, which seemed quite creative and identical to iPod features. In the end, Industrial Designer commented that the remote control could be smaller in size.

doing. Um room for creativity There was that. Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things. Um you guys worked together well as a team. And um the means Which was the whiteboard and the pens.User Interface: Yeah. We've used the whiteboard.Industrial Designer: Super super.Project Manager: I had some problem with the pen I think, but {vocalsound} minus your pMarketing: Minus your PowerPoint fiasco.Industrial Designer: {vocalsound} Well that's not my fault. That's obviously the people I work for uh that work for me,Marketing: No I know. I'm {disfmarker}Project Manager: Well {disfmarker}Marketing: yeah. Incom {vocalsound}Industrial Designer: uh they've just you know {disfmarker}User Interface: {vocalsound}Project Manager: {vocalsound} Have a {disfmarker}Industrial Designer: Heads are gonna roll, believe me.Project Manager: we have a list of employees that you would like fired.User Interface: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Yes yes.Project Manager: Okay. N new ideas found Um {disfmarker}Industrial Designer: {vocalsound}Marketing: Mm. Kinda.Project Manager: Yes for the remote. Maybe no not f forUser Interface: Technology used.Project Manager: technology. Alright. Closing. Costs are within the budget. Project is evaluated. Um complete the final questionnaire and meeting summary. That's it.User Interface: Excellent.Project Manager: And I still have to do my minutes for the last meeting. {vocalsound}Marketing: {vocalsound}Project Manager: Actually. Um so there will probably be another questionnaire coming up. And then we'll have to check with the main boss whether we can, what goes on after that.Marketing: We might have a while though.Industrial Designer: {gap}.Project Manager: But that's the end of our meeting. fashion is b is Carmen Miranda, you betcha. {vocalsound}Industrial Designer: More {disfmarker} {vocalsound}User Interface: Yeah. {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour,User Interface: On the {disfmarker}Project Manager: It's true.User Interface: Yeah.Industrial Designer: but it definitely is {disfmarker}User Interface: Be what we were told, and they'd say yeah, definitely.Industrial Designer: {gap}.Marketing:'Kay. Alright. Now we just gotta calculate. Six eight twelve sixteen. Seventeen divided by sUser Interface: {gap}.Project Manager: Seven is {disfmarker}Marketing: Eight.Project Manager: Two point {disfmarker}Marketing: {vocalsound}Project Manager: {gap} two point fourUser Interface: Is that some long division No.Project Manager: Something.Marketing: Well I haven't done math in years.Industrial Designer: {vocalsound}Marketing: What two {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} I dunno.User Interface: Just, I'm sure there's a {gap}.Marketing: Okay we'll say two point four two. Right How does that lookIndustrial Designer: I'm impressed. I can't do that without a calculator. {vocalsound}User Interface: No I can't do long {gap}Marketing: {vocalsound} It's been a while.User Interface: very impressive.Project Manager: And what what is the acceptable criteria Is there like a scale that we have to hitMarketing: Oh no. They just told me toIndustrial Designer: {vocalsound}Marketing: {vocalsound} pick my own criteria and have you guys evaluate it {vocalsound} basically.Project Manager: {vocalsound} Alright then.Marketing: So that's that.Project Manager: Okay. Well, let's see.Marketing: {vocalsound}Project Manager: Now we get to do the budget numbers. You didn't know that you were gonna have a budget. But we do. Okay.User Interface: Yeah. Yeah so. You'd been going a long time dividing that. It's two point four two eight five se it just keeps going on.Marketing: Oh my god.User Interface: Two point four two basically.Marketing: Okay. Yeah we'll go with that.Project Manager: So I have here an {disfmarker}Industrial Designer: {vocalsound} Fifty percent, of course may be changed depending on budget.User Interface: Yeah.Industrial Designer: Y you could add an extra feature actually. Which makes this thing raise hell when you remove it too far from the television.User Interface: Yeah.Industrial Designer: We could add that but that's nothing we have thought of so far.Project Manager: Which, which may be cheaper than speech recognition if it were just a {disfmarker}Industrial Designer: Yes.User Interface: Yeah true. But I mean d just those whistling, clapping key rings you have. They're cheap.Marketing: Annoying alarm or somethingProject Manager: {vocalsound}Industrial Designer: It's it's {disfmarker}Marketing: Yeah.User Interface: So it can't be thatIndustrial Designer: Um the {disfmarker} it's based on this anti anti-theft technology for suitcases and stuff,User Interface: expensive.Project Manager: Some sort of proximity {vocalsound} {disfmarker}User Interface: Yeah.Industrial Designer: where you have one piece that's attached to your luggage, another piece that starts beeping. That can't cost much.User Interface: Yeah.Industrial Designer: So that can also easily be integrated because these things are small enough to to hide, so you have one piece, you have to glue somewhere behind your {disfmarker} stick it behind your T_V_ and the other {disfmarker}User Interface: {gap} stick it on the T_V_ {gap}.Project Manager: {vocalsound} Pray that you don't accidentally lose that piece. {vocalsound}Industrial Designer: Right.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: That'd be tough then. {vocalsound} Well also your remote would uh alarm you if somebody stole you t your television, yeah. Ran off with it without taking the beautiful remote control.Project Manager: {vocalsound}User Interface: Yeah. {vocalsound}Marketing: So. Are we adding one of these two featuresIndustrial Designer: Let's add one of those features and say yes. {vocalsound}Marketing: {gap} gonna say {disfmarker} okay.Project Manager: Okay.Marketing: So we're {vocalsound} back to a oneUser Interface: Two.Marketing: Or a twoProject Manager: Two.Industrial Designer: Two.Marketing: Two,'kay. Okay. Are we technologically innovativeIndustrial Designer: Uh Manager: by three Euros over.Industrial Designer: It's hard to believe. So we'll go for the hand dynamo huh {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So the only thing better than um a banana-shaped remote is one that you shake.User Interface: If it w What if we completely took out the the one single button we've got on.Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: And just had a scroll wheel interface. And the L_C_D_ display. I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though.Project Manager: Yeah'cause the {disfmarker}Marketing: {vocalsound}Project Manager: Well'cause we have to have both rightUser Interface: Yeah.Industrial Designer: I mean let's let's face it, it also depends on the software on the on the television.User Interface: Yeah.Industrial Designer: You can have the the information that this thing transmits be being displayed on the on the screen.Project Manager: Mm-hmm.Industrial Designer: So s yeah let's take away the {disfmarker}User Interface: Yeah you could maybe take out the L_C_D_ dis display even,Industrial Designer: Yeah. Yeah.User Interface: if it if it comes up on the computer itsel on the T_V_ itself.Industrial Designer: Right.Project Manager: So we may not need the L_C_D_ displayUser Interface: Uh that is possible yeah.Industrial Designer: Right. We may not need it. There you go.Project Manager: Well there we go.Industrial Designer: Perfect.Project Manager: Twelve point five.User Interface: There we go.Marketing: {vocalsound} Perfect.Project Manager: Okay. So we just remove our {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: Screen.Marketing: {vocalsound}Project Manager: screen here.User Interface: Make it a bigger dial.Industrial Designer: {vocalsound}User Interface: Easier to use. Even easier to use then.Project Manager: {vocalsound}Industrial Designer: {vocalsound} Okay, the {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Besides look at what the L_C_D_ does to our lovely remote.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Back to the design room boys.Industrial Designer: So we can just take away Interface: Is there anything you want to addIndustrial Designer: That's what we have there. That's plastic. Plastic covered with rubber. We might uh add some more underneath here. Maybe give it, give it a form. I mean you're supposed to hold it like that, but um just if you grab it, take it from somewhere,User Interface: Yeah.Project Manager: Mm-hmm.Industrial Designer: so {disfmarker} yeah,User Interface: Doesn't make much make much difference.Industrial Designer: you have some rub yeah.User Interface: You could work left-handed or right-handed I suppose.Industrial Designer: Exactly, {gap} use both. Might as well think about {disfmarker}User Interface: T the actual thing might be smaller.Industrial Designer: Th think about the button as well. Like either put either one {gap} one on either side orUser Interface: {vocalsound} Yeah.Project Manager: What but what's that buttonIndustrial Designer: not do it at all. It's a quick on-off button.User Interface: Just the on and off.Project Manager: Uh,'kay.Industrial Designer: That's umMarketing: {vocalsound}Industrial Designer: yeah I think it's pretty important. So you don't have to fiddle with that.Project Manager:'Kay.Industrial Designer: Right Um that's not um {disfmarker}Project Manager: {vocalsound}Industrial Designer: I'd say a bit smaller would probably be nice. You wanna play with that over there.User Interface: Yeah.Industrial Designer: There you go.User Interface: It's you know it's flimsy'cause it's made out of heavy Play-Doh,Marketing: {vocalsound}Project Manager: Would you like to uh {disfmarker}Industrial Designer: Right.User Interface: but {disfmarker}Marketing: Pretty impressive.Project Manager: Well done.User Interface: {vocalsound}Marketing: {vocalsound} Kind of a banana.User Interface: And whether or not it would fall into the cost {gap} everything I suppose. With the scroll and the L_C_D_.Project Manager: Well luckily we are going to find out. Or not luckily. Um do you have a marketing presentation for us.Industrial Designer: {vocalsound}Marketing: {vocalsound} I do. Okay. You guys are gonna help me do an evaluation of the criteria.

How did Marketing design the product evaluation

Marketing had some evaluation criteria in mind, based on previous marketing strategy, on the latest trends, and on user preferences. The team should figure out whether their product could solve the complaints of the ugly remote control. There was a seven-point scale rating for each criterion. The team would give comments to each feature listed and agree on the final rating.

doing. Um room for creativity There was that. Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things. Um you guys worked together well as a team. And um the means Which was the whiteboard and the pens.User Interface: Yeah. We've used the whiteboard.Industrial Designer: Super super.Project Manager: I had some problem with the pen I think, but {vocalsound} minus your pMarketing: Minus your PowerPoint fiasco.Industrial Designer: {vocalsound} Well that's not my fault. That's obviously the people I work for uh that work for me,Marketing: No I know. I'm {disfmarker}Project Manager: Well {disfmarker}Marketing: yeah. Incom {vocalsound}Industrial Designer: uh they've just you know {disfmarker}User Interface: {vocalsound}Project Manager: {vocalsound} Have a {disfmarker}Industrial Designer: Heads are gonna roll, believe me.Project Manager: we have a list of employees that you would like fired.User Interface: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Yes yes.Project Manager: Okay. N new ideas found Um {disfmarker}Industrial Designer: {vocalsound}Marketing: Mm. Kinda.Project Manager: Yes for the remote. Maybe no not f forUser Interface: Technology used.Project Manager: technology. Alright. Closing. Costs are within the budget. Project is evaluated. Um complete the final questionnaire and meeting summary. That's it.User Interface: Excellent.Project Manager: And I still have to do my minutes for the last meeting. {vocalsound}Marketing: {vocalsound}Project Manager: Actually. Um so there will probably be another questionnaire coming up. And then we'll have to check with the main boss whether we can, what goes on after that.Marketing: We might have a while though.Industrial Designer: {gap}.Project Manager: But that's the end of our meeting. fashion is b is Carmen Miranda, you betcha. {vocalsound}Industrial Designer: More {disfmarker} {vocalsound}User Interface: Yeah. {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour,User Interface: On the {disfmarker}Project Manager: It's true.User Interface: Yeah.Industrial Designer: but it definitely is {disfmarker}User Interface: Be what we were told, and they'd say yeah, definitely.Industrial Designer: {gap}.Marketing:'Kay. Alright. Now we just gotta calculate. Six eight twelve sixteen. Seventeen divided by sUser Interface: {gap}.Project Manager: Seven is {disfmarker}Marketing: Eight.Project Manager: Two point {disfmarker}Marketing: {vocalsound}Project Manager: {gap} two point fourUser Interface: Is that some long division No.Project Manager: Something.Marketing: Well I haven't done math in years.Industrial Designer: {vocalsound}Marketing: What two {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} I dunno.User Interface: Just, I'm sure there's a {gap}.Marketing: Okay we'll say two point four two. Right How does that lookIndustrial Designer: I'm impressed. I can't do that without a calculator. {vocalsound}User Interface: No I can't do long {gap}Marketing: {vocalsound} It's been a while.User Interface: very impressive.Project Manager: And what what is the acceptable criteria Is there like a scale that we have to hitMarketing: Oh no. They just told me toIndustrial Designer: {vocalsound}Marketing: {vocalsound} pick my own criteria and have you guys evaluate it {vocalsound} basically.Project Manager: {vocalsound} Alright then.Marketing: So that's that.Project Manager: Okay. Well, let's see.Marketing: {vocalsound}Project Manager: Now we get to do the budget numbers. You didn't know that you were gonna have a budget. But we do. Okay.User Interface: Yeah. Yeah so. You'd been going a long time dividing that. It's two point four two eight five se it just keeps going on.Marketing: Oh my god.User Interface: Two point four two basically.Marketing: Okay. Yeah we'll go with that.Project Manager: So I have here an {disfmarker}Industrial Designer: {vocalsound} Fifty percent, Manager: by three Euros over.Industrial Designer: It's hard to believe. So we'll go for the hand dynamo huh {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So the only thing better than um a banana-shaped remote is one that you shake.User Interface: If it w What if we completely took out the the one single button we've got on.Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: And just had a scroll wheel interface. And the L_C_D_ display. I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though.Project Manager: Yeah'cause the {disfmarker}Marketing: {vocalsound}Project Manager: Well'cause we have to have both rightUser Interface: Yeah.Industrial Designer: I mean let's let's face it, it also depends on the software on the on the television.User Interface: Yeah.Industrial Designer: You can have the the information that this thing transmits be being displayed on the on the screen.Project Manager: Mm-hmm.Industrial Designer: So s yeah let's take away the {disfmarker}User Interface: Yeah you could maybe take out the L_C_D_ dis display even,Industrial Designer: Yeah. Yeah.User Interface: if it if it comes up on the computer itsel on the T_V_ itself.Industrial Designer: Right.Project Manager: So we may not need the L_C_D_ displayUser Interface: Uh that is possible yeah.Industrial Designer: Right. We may not need it. There you go.Project Manager: Well there we go.Industrial Designer: Perfect.Project Manager: Twelve point five.User Interface: There we go.Marketing: {vocalsound} Perfect.Project Manager: Okay. So we just remove our {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: Screen.Marketing: {vocalsound}Project Manager: screen here.User Interface: Make it a bigger dial.Industrial Designer: {vocalsound}User Interface: Easier to use. Even easier to use then.Project Manager: {vocalsound}Industrial Designer: {vocalsound} Okay, the {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Besides look at what the L_C_D_ does to our lovely remote.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Back to the design room boys.Industrial Designer: So we can just take away of course may be changed depending on budget.User Interface: Yeah.Industrial Designer: Y you could add an extra feature actually. Which makes this thing raise hell when you remove it too far from the television.User Interface: Yeah.Industrial Designer: We could add that but that's nothing we have thought of so far.Project Manager: Which, which may be cheaper than speech recognition if it were just a {disfmarker}Industrial Designer: Yes.User Interface: Yeah true. But I mean d just those whistling, clapping key rings you have. They're cheap.Marketing: Annoying alarm or somethingProject Manager: {vocalsound}Industrial Designer: It's it's {disfmarker}Marketing: Yeah.User Interface: So it can't be thatIndustrial Designer: Um the {disfmarker} it's based on this anti anti-theft technology for suitcases and stuff,User Interface: expensive.Project Manager: Some sort of proximity {vocalsound} {disfmarker}User Interface: Yeah.Industrial Designer: where you have one piece that's attached to your luggage, another piece that starts beeping. That can't cost much.User Interface: Yeah.Industrial Designer: So that can also easily be integrated because these things are small enough to to hide, so you have one piece, you have to glue somewhere behind your {disfmarker} stick it behind your T_V_ and the other {disfmarker}User Interface: {gap} stick it on the T_V_ {gap}.Project Manager: {vocalsound} Pray that you don't accidentally lose that piece. {vocalsound}Industrial Designer: Right.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: That'd be tough then. {vocalsound} Well also your remote would uh alarm you if somebody stole you t your television, yeah. Ran off with it without taking the beautiful remote control.Project Manager: {vocalsound}User Interface: Yeah. {vocalsound}Marketing: So. Are we adding one of these two featuresIndustrial Designer: Let's add one of those features and say yes. {vocalsound}Marketing: {gap} gonna say {disfmarker} okay.Project Manager: Okay.Marketing: So we're {vocalsound} back to a oneUser Interface: Two.Marketing: Or a twoProject Manager: Two.Industrial Designer: Two.Marketing: Two,'kay. Okay. Are we technologically innovativeIndustrial Designer: Uh completely with the ugly remote because the colour is ugly, definitely.Project Manager: {vocalsound} Yep.Marketing: That's true. Yeah.Project Manager: {vocalsound}User Interface: Yeah.Industrial Designer:'S nothing you can say about that. I mean I much prefer something like brushed chrome with that form.User Interface: Yeah.Industrial Designer: But {disfmarker}Project Manager: Yeah something more modern to go {disfmarker} a a modern colour to go with the modern form.Industrial Designer: Right. Right. It's different. You don't want your uh three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that.Marketing: Um okay so, do you think, since we {disfmarker} This was a a sign criteria, do you think maybe we should put it somewhere in the middle thenIndustrial Designer: Yeah.Marketing: Does that sound goodProject Manager: Yeah.User Interface: Yeah.Industrial Designer: {vocalsound}Marketing: What do you think Three FourProject Manager: I would sayMarketing: FiveProject Manager: four. {vocalsound}Industrial Designer: Yeah. {vocalsound}Marketing: {vocalsound} Four is fair. Okay.Project Manager: Very non-committal, four.Marketing: Okay, the second one. Did we make it simple for new usersIndustrial Designer: It's very intuitive, I think yeah.User Interface: Yeah. I think that was the main aim, one of the main aims that we had.Industrial Designer: {vocalsound} S give it a one.Marketing: One,Project Manager: Yeah.Marketing:'kay. Okay. Um, do the controls now match the operating behaviour of the usersUser Interface: Uh yeah.'Cause we've we've brought it down to basically four controls {gap} most common, which are channel and volume.Marketing: I'd say that {disfmarker}Project Manager: Mm-hmm.Industrial Designer: Right.User Interface: And then the other ones are just a matter of just going, just scrolling further.Project Manager: S scrolling through and selecting a few.Industrial Designer: Right. So that's a one.Marketing: So oneProject Manager: I think that's a one.Marketing: Yeah {vocalsound} Okay. Okay um the fourth one. How about the problem of a

What did the team discuss during the product evaluation about its feature to solve customers'concerns

Generally speaking, the team agreed that the product was intuitive and had successfully incorporated main aims that the team had. The team believed the customers were not likely to lose the remote control since it was big and bright yellow with speech recognition. Moreover, Industrial Designer suggested adding an extra feature for the product to raise volume like hell when it was removed so far from the TV. However, the team also noted that costs should be compared when deciding to use annoying alarms or others.

doing. Um room for creativity There was that. Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things. Um you guys worked together well as a team. And um the means Which was the whiteboard and the pens.User Interface: Yeah. We've used the whiteboard.Industrial Designer: Super super.Project Manager: I had some problem with the pen I think, but {vocalsound} minus your pMarketing: Minus your PowerPoint fiasco.Industrial Designer: {vocalsound} Well that's not my fault. That's obviously the people I work for uh that work for me,Marketing: No I know. I'm {disfmarker}Project Manager: Well {disfmarker}Marketing: yeah. Incom {vocalsound}Industrial Designer: uh they've just you know {disfmarker}User Interface: {vocalsound}Project Manager: {vocalsound} Have a {disfmarker}Industrial Designer: Heads are gonna roll, believe me.Project Manager: we have a list of employees that you would like fired.User Interface: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Yes yes.Project Manager: Okay. N new ideas found Um {disfmarker}Industrial Designer: {vocalsound}Marketing: Mm. Kinda.Project Manager: Yes for the remote. Maybe no not f forUser Interface: Technology used.Project Manager: technology. Alright. Closing. Costs are within the budget. Project is evaluated. Um complete the final questionnaire and meeting summary. That's it.User Interface: Excellent.Project Manager: And I still have to do my minutes for the last meeting. {vocalsound}Marketing: {vocalsound}Project Manager: Actually. Um so there will probably be another questionnaire coming up. And then we'll have to check with the main boss whether we can, what goes on after that.Marketing: We might have a while though.Industrial Designer: {gap}.Project Manager: But that's the end of our meeting. Manager: by three Euros over.Industrial Designer: It's hard to believe. So we'll go for the hand dynamo huh {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So the only thing better than um a banana-shaped remote is one that you shake.User Interface: If it w What if we completely took out the the one single button we've got on.Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: And just had a scroll wheel interface. And the L_C_D_ display. I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though.Project Manager: Yeah'cause the {disfmarker}Marketing: {vocalsound}Project Manager: Well'cause we have to have both rightUser Interface: Yeah.Industrial Designer: I mean let's let's face it, it also depends on the software on the on the television.User Interface: Yeah.Industrial Designer: You can have the the information that this thing transmits be being displayed on the on the screen.Project Manager: Mm-hmm.Industrial Designer: So s yeah let's take away the {disfmarker}User Interface: Yeah you could maybe take out the L_C_D_ dis display even,Industrial Designer: Yeah. Yeah.User Interface: if it if it comes up on the computer itsel on the T_V_ itself.Industrial Designer: Right.Project Manager: So we may not need the L_C_D_ displayUser Interface: Uh that is possible yeah.Industrial Designer: Right. We may not need it. There you go.Project Manager: Well there we go.Industrial Designer: Perfect.Project Manager: Twelve point five.User Interface: There we go.Marketing: {vocalsound} Perfect.Project Manager: Okay. So we just remove our {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: Screen.Marketing: {vocalsound}Project Manager: screen here.User Interface: Make it a bigger dial.Industrial Designer: {vocalsound}User Interface: Easier to use. Even easier to use then.Project Manager: {vocalsound}Industrial Designer: {vocalsound} Okay, the {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Besides look at what the L_C_D_ does to our lovely remote.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Back to the design room boys.Industrial Designer: So we can just take away fashion is b is Carmen Miranda, you betcha. {vocalsound}Industrial Designer: More {disfmarker} {vocalsound}User Interface: Yeah. {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour,User Interface: On the {disfmarker}Project Manager: It's true.User Interface: Yeah.Industrial Designer: but it definitely is {disfmarker}User Interface: Be what we were told, and they'd say yeah, definitely.Industrial Designer: {gap}.Marketing:'Kay. Alright. Now we just gotta calculate. Six eight twelve sixteen. Seventeen divided by sUser Interface: {gap}.Project Manager: Seven is {disfmarker}Marketing: Eight.Project Manager: Two point {disfmarker}Marketing: {vocalsound}Project Manager: {gap} two point fourUser Interface: Is that some long division No.Project Manager: Something.Marketing: Well I haven't done math in years.Industrial Designer: {vocalsound}Marketing: What two {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} I dunno.User Interface: Just, I'm sure there's a {gap}.Marketing: Okay we'll say two point four two. Right How does that lookIndustrial Designer: I'm impressed. I can't do that without a calculator. {vocalsound}User Interface: No I can't do long {gap}Marketing: {vocalsound} It's been a while.User Interface: very impressive.Project Manager: And what what is the acceptable criteria Is there like a scale that we have to hitMarketing: Oh no. They just told me toIndustrial Designer: {vocalsound}Marketing: {vocalsound} pick my own criteria and have you guys evaluate it {vocalsound} basically.Project Manager: {vocalsound} Alright then.Marketing: So that's that.Project Manager: Okay. Well, let's see.Marketing: {vocalsound}Project Manager: Now we get to do the budget numbers. You didn't know that you were gonna have a budget. But we do. Okay.User Interface: Yeah. Yeah so. You'd been going a long time dividing that. It's two point four two eight five se it just keeps going on.Marketing: Oh my god.User Interface: Two point four two basically.Marketing: Okay. Yeah we'll go with that.Project Manager: So I have here an {disfmarker}Industrial Designer: {vocalsound} Fifty percent, of course may be changed depending on budget.User Interface: Yeah.Industrial Designer: Y you could add an extra feature actually. Which makes this thing raise hell when you remove it too far from the television.User Interface: Yeah.Industrial Designer: We could add that but that's nothing we have thought of so far.Project Manager: Which, which may be cheaper than speech recognition if it were just a {disfmarker}Industrial Designer: Yes.User Interface: Yeah true. But I mean d just those whistling, clapping key rings you have. They're cheap.Marketing: Annoying alarm or somethingProject Manager: {vocalsound}Industrial Designer: It's it's {disfmarker}Marketing: Yeah.User Interface: So it can't be thatIndustrial Designer: Um the {disfmarker} it's based on this anti anti-theft technology for suitcases and stuff,User Interface: expensive.Project Manager: Some sort of proximity {vocalsound} {disfmarker}User Interface: Yeah.Industrial Designer: where you have one piece that's attached to your luggage, another piece that starts beeping. That can't cost much.User Interface: Yeah.Industrial Designer: So that can also easily be integrated because these things are small enough to to hide, so you have one piece, you have to glue somewhere behind your {disfmarker} stick it behind your T_V_ and the other {disfmarker}User Interface: {gap} stick it on the T_V_ {gap}.Project Manager: {vocalsound} Pray that you don't accidentally lose that piece. {vocalsound}Industrial Designer: Right.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: That'd be tough then. {vocalsound} Well also your remote would uh alarm you if somebody stole you t your television, yeah. Ran off with it without taking the beautiful remote control.Project Manager: {vocalsound}User Interface: Yeah. {vocalsound}Marketing: So. Are we adding one of these two featuresIndustrial Designer: Let's add one of those features and say yes. {vocalsound}Marketing: {gap} gonna say {disfmarker} okay.Project Manager: Okay.Marketing: So we're {vocalsound} back to a oneUser Interface: Two.Marketing: Or a twoProject Manager: Two.Industrial Designer: Two.Marketing: Two,'kay. Okay. Are we technologically innovativeIndustrial Designer: Uh completely with the ugly remote because the colour is ugly, definitely.Project Manager: {vocalsound} Yep.Marketing: That's true. Yeah.Project Manager: {vocalsound}User Interface: Yeah.Industrial Designer:'S nothing you can say about that. I mean I much prefer something like brushed chrome with that form.User Interface: Yeah.Industrial Designer: But {disfmarker}Project Manager: Yeah something more modern to go {disfmarker} a a modern colour to go with the modern form.Industrial Designer: Right. Right. It's different. You don't want your uh three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that.Marketing: Um okay so, do you think, since we {disfmarker} This was a a sign criteria, do you think maybe we should put it somewhere in the middle thenIndustrial Designer: Yeah.Marketing: Does that sound goodProject Manager: Yeah.User Interface: Yeah.Industrial Designer: {vocalsound}Marketing: What do you think Three FourProject Manager: I would sayMarketing: FiveProject Manager: four. {vocalsound}Industrial Designer: Yeah. {vocalsound}Marketing: {vocalsound} Four is fair. Okay.Project Manager: Very non-committal, four.Marketing: Okay, the second one. Did we make it simple for new usersIndustrial Designer: It's very intuitive, I think yeah.User Interface: Yeah. I think that was the main aim, one of the main aims that we had.Industrial Designer: {vocalsound} S give it a one.Marketing: One,Project Manager: Yeah.Marketing:'kay. Okay. Um, do the controls now match the operating behaviour of the usersUser Interface: Uh yeah.'Cause we've we've brought it down to basically four controls {gap} most common, which are channel and volume.Marketing: I'd say that {disfmarker}Project Manager: Mm-hmm.Industrial Designer: Right.User Interface: And then the other ones are just a matter of just going, just scrolling further.Project Manager: S scrolling through and selecting a few.Industrial Designer: Right. So that's a one.Marketing: So oneProject Manager: I think that's a one.Marketing: Yeah {vocalsound} Okay. Okay um the fourth one. How about the problem of a

How did the team evaluate the product about its technologically innovative features

To start with, the team agreed that the remote control was indeed innovative with the LCD display incorporated and the way it could be used both-handed with an alarming feature. Also, it aimed at the recent fashion trend since it looked like a banana with a special yellow colour. Although some of its features were identical to an iPod, the team believed that it was a creative design for remote control.

fashion is b is Carmen Miranda, you betcha. {vocalsound}Industrial Designer: More {disfmarker} {vocalsound}User Interface: Yeah. {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour,User Interface: On the {disfmarker}Project Manager: It's true.User Interface: Yeah.Industrial Designer: but it definitely is {disfmarker}User Interface: Be what we were told, and they'd say yeah, definitely.Industrial Designer: {gap}.Marketing:'Kay. Alright. Now we just gotta calculate. Six eight twelve sixteen. Seventeen divided by sUser Interface: {gap}.Project Manager: Seven is {disfmarker}Marketing: Eight.Project Manager: Two point {disfmarker}Marketing: {vocalsound}Project Manager: {gap} two point fourUser Interface: Is that some long division No.Project Manager: Something.Marketing: Well I haven't done math in years.Industrial Designer: {vocalsound}Marketing: What two {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} I dunno.User Interface: Just, I'm sure there's a {gap}.Marketing: Okay we'll say two point four two. Right How does that lookIndustrial Designer: I'm impressed. I can't do that without a calculator. {vocalsound}User Interface: No I can't do long {gap}Marketing: {vocalsound} It's been a while.User Interface: very impressive.Project Manager: And what what is the acceptable criteria Is there like a scale that we have to hitMarketing: Oh no. They just told me toIndustrial Designer: {vocalsound}Marketing: {vocalsound} pick my own criteria and have you guys evaluate it {vocalsound} basically.Project Manager: {vocalsound} Alright then.Marketing: So that's that.Project Manager: Okay. Well, let's see.Marketing: {vocalsound}Project Manager: Now we get to do the budget numbers. You didn't know that you were gonna have a budget. But we do. Okay.User Interface: Yeah. Yeah so. You'd been going a long time dividing that. It's two point four two eight five se it just keeps going on.Marketing: Oh my god.User Interface: Two point four two basically.Marketing: Okay. Yeah we'll go with that.Project Manager: So I have here an {disfmarker}Industrial Designer: {vocalsound} Fifty percent, doing. Um room for creativity There was that. Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things. Um you guys worked together well as a team. And um the means Which was the whiteboard and the pens.User Interface: Yeah. We've used the whiteboard.Industrial Designer: Super super.Project Manager: I had some problem with the pen I think, but {vocalsound} minus your pMarketing: Minus your PowerPoint fiasco.Industrial Designer: {vocalsound} Well that's not my fault. That's obviously the people I work for uh that work for me,Marketing: No I know. I'm {disfmarker}Project Manager: Well {disfmarker}Marketing: yeah. Incom {vocalsound}Industrial Designer: uh they've just you know {disfmarker}User Interface: {vocalsound}Project Manager: {vocalsound} Have a {disfmarker}Industrial Designer: Heads are gonna roll, believe me.Project Manager: we have a list of employees that you would like fired.User Interface: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Yes yes.Project Manager: Okay. N new ideas found Um {disfmarker}Industrial Designer: {vocalsound}Marketing: Mm. Kinda.Project Manager: Yes for the remote. Maybe no not f forUser Interface: Technology used.Project Manager: technology. Alright. Closing. Costs are within the budget. Project is evaluated. Um complete the final questionnaire and meeting summary. That's it.User Interface: Excellent.Project Manager: And I still have to do my minutes for the last meeting. {vocalsound}Marketing: {vocalsound}Project Manager: Actually. Um so there will probably be another questionnaire coming up. And then we'll have to check with the main boss whether we can, what goes on after that.Marketing: We might have a while though.Industrial Designer: {gap}.Project Manager: But that's the end of our meeting. Manager: by three Euros over.Industrial Designer: It's hard to believe. So we'll go for the hand dynamo huh {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So the only thing better than um a banana-shaped remote is one that you shake.User Interface: If it w What if we completely took out the the one single button we've got on.Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: And just had a scroll wheel interface. And the L_C_D_ display. I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though.Project Manager: Yeah'cause the {disfmarker}Marketing: {vocalsound}Project Manager: Well'cause we have to have both rightUser Interface: Yeah.Industrial Designer: I mean let's let's face it, it also depends on the software on the on the television.User Interface: Yeah.Industrial Designer: You can have the the information that this thing transmits be being displayed on the on the screen.Project Manager: Mm-hmm.Industrial Designer: So s yeah let's take away the {disfmarker}User Interface: Yeah you could maybe take out the L_C_D_ dis display even,Industrial Designer: Yeah. Yeah.User Interface: if it if it comes up on the computer itsel on the T_V_ itself.Industrial Designer: Right.Project Manager: So we may not need the L_C_D_ displayUser Interface: Uh that is possible yeah.Industrial Designer: Right. We may not need it. There you go.Project Manager: Well there we go.Industrial Designer: Perfect.Project Manager: Twelve point five.User Interface: There we go.Marketing: {vocalsound} Perfect.Project Manager: Okay. So we just remove our {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: Screen.Marketing: {vocalsound}Project Manager: screen here.User Interface: Make it a bigger dial.Industrial Designer: {vocalsound}User Interface: Easier to use. Even easier to use then.Project Manager: {vocalsound}Industrial Designer: {vocalsound} Okay, the {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Besides look at what the L_C_D_ does to our lovely remote.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Back to the design room boys.Industrial Designer: So we can just take away of course may be changed depending on budget.User Interface: Yeah.Industrial Designer: Y you could add an extra feature actually. Which makes this thing raise hell when you remove it too far from the television.User Interface: Yeah.Industrial Designer: We could add that but that's nothing we have thought of so far.Project Manager: Which, which may be cheaper than speech recognition if it were just a {disfmarker}Industrial Designer: Yes.User Interface: Yeah true. But I mean d just those whistling, clapping key rings you have. They're cheap.Marketing: Annoying alarm or somethingProject Manager: {vocalsound}Industrial Designer: It's it's {disfmarker}Marketing: Yeah.User Interface: So it can't be thatIndustrial Designer: Um the {disfmarker} it's based on this anti anti-theft technology for suitcases and stuff,User Interface: expensive.Project Manager: Some sort of proximity {vocalsound} {disfmarker}User Interface: Yeah.Industrial Designer: where you have one piece that's attached to your luggage, another piece that starts beeping. That can't cost much.User Interface: Yeah.Industrial Designer: So that can also easily be integrated because these things are small enough to to hide, so you have one piece, you have to glue somewhere behind your {disfmarker} stick it behind your T_V_ and the other {disfmarker}User Interface: {gap} stick it on the T_V_ {gap}.Project Manager: {vocalsound} Pray that you don't accidentally lose that piece. {vocalsound}Industrial Designer: Right.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: That'd be tough then. {vocalsound} Well also your remote would uh alarm you if somebody stole you t your television, yeah. Ran off with it without taking the beautiful remote control.Project Manager: {vocalsound}User Interface: Yeah. {vocalsound}Marketing: So. Are we adding one of these two featuresIndustrial Designer: Let's add one of those features and say yes. {vocalsound}Marketing: {gap} gonna say {disfmarker} okay.Project Manager: Okay.Marketing: So we're {vocalsound} back to a oneUser Interface: Two.Marketing: Or a twoProject Manager: Two.Industrial Designer: Two.Marketing: Two,'kay. Okay. Are we technologically innovativeIndustrial Designer: Uh completely with the ugly remote because the colour is ugly, definitely.Project Manager: {vocalsound} Yep.Marketing: That's true. Yeah.Project Manager: {vocalsound}User Interface: Yeah.Industrial Designer:'S nothing you can say about that. I mean I much prefer something like brushed chrome with that form.User Interface: Yeah.Industrial Designer: But {disfmarker}Project Manager: Yeah something more modern to go {disfmarker} a a modern colour to go with the modern form.Industrial Designer: Right. Right. It's different. You don't want your uh three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that.Marketing: Um okay so, do you think, since we {disfmarker} This was a a sign criteria, do you think maybe we should put it somewhere in the middle thenIndustrial Designer: Yeah.Marketing: Does that sound goodProject Manager: Yeah.User Interface: Yeah.Industrial Designer: {vocalsound}Marketing: What do you think Three FourProject Manager: I would sayMarketing: FiveProject Manager: four. {vocalsound}Industrial Designer: Yeah. {vocalsound}Marketing: {vocalsound} Four is fair. Okay.Project Manager: Very non-committal, four.Marketing: Okay, the second one. Did we make it simple for new usersIndustrial Designer: It's very intuitive, I think yeah.User Interface: Yeah. I think that was the main aim, one of the main aims that we had.Industrial Designer: {vocalsound} S give it a one.Marketing: One,Project Manager: Yeah.Marketing:'kay. Okay. Um, do the controls now match the operating behaviour of the usersUser Interface: Uh yeah.'Cause we've we've brought it down to basically four controls {gap} most common, which are channel and volume.Marketing: I'd say that {disfmarker}Project Manager: Mm-hmm.Industrial Designer: Right.User Interface: And then the other ones are just a matter of just going, just scrolling further.Project Manager: S scrolling through and selecting a few.Industrial Designer: Right. So that's a one.Marketing: So oneProject Manager: I think that's a one.Marketing: Yeah {vocalsound} Okay. Okay um the fourth one. How about the problem of a

What did the team discuss about the product cost

Project Manager first introduced the budget and broke it down to parts like batteries, electronics, case material supplements, interface type and then button supplements. The team agreed that the push button, integrated scroll-wheel and the LCD display cost a lot but case materials were all the same. In this case, the team decided to discard the LCD since the information it could transmit could also be simply displayed on the screen. As for the recognition feature, the team decided to make it a big deal to be alarming. And lastly, the product would be pure yellow instead of a blue button.

doing. Um room for creativity There was that. Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things. Um you guys worked together well as a team. And um the means Which was the whiteboard and the pens.User Interface: Yeah. We've used the whiteboard.Industrial Designer: Super super.Project Manager: I had some problem with the pen I think, but {vocalsound} minus your pMarketing: Minus your PowerPoint fiasco.Industrial Designer: {vocalsound} Well that's not my fault. That's obviously the people I work for uh that work for me,Marketing: No I know. I'm {disfmarker}Project Manager: Well {disfmarker}Marketing: yeah. Incom {vocalsound}Industrial Designer: uh they've just you know {disfmarker}User Interface: {vocalsound}Project Manager: {vocalsound} Have a {disfmarker}Industrial Designer: Heads are gonna roll, believe me.Project Manager: we have a list of employees that you would like fired.User Interface: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Yes yes.Project Manager: Okay. N new ideas found Um {disfmarker}Industrial Designer: {vocalsound}Marketing: Mm. Kinda.Project Manager: Yes for the remote. Maybe no not f forUser Interface: Technology used.Project Manager: technology. Alright. Closing. Costs are within the budget. Project is evaluated. Um complete the final questionnaire and meeting summary. That's it.User Interface: Excellent.Project Manager: And I still have to do my minutes for the last meeting. {vocalsound}Marketing: {vocalsound}Project Manager: Actually. Um so there will probably be another questionnaire coming up. And then we'll have to check with the main boss whether we can, what goes on after that.Marketing: We might have a while though.Industrial Designer: {gap}.Project Manager: But that's the end of our meeting. Manager: by three Euros over.Industrial Designer: It's hard to believe. So we'll go for the hand dynamo huh {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So the only thing better than um a banana-shaped remote is one that you shake.User Interface: If it w What if we completely took out the the one single button we've got on.Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: And just had a scroll wheel interface. And the L_C_D_ display. I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though.Project Manager: Yeah'cause the {disfmarker}Marketing: {vocalsound}Project Manager: Well'cause we have to have both rightUser Interface: Yeah.Industrial Designer: I mean let's let's face it, it also depends on the software on the on the television.User Interface: Yeah.Industrial Designer: You can have the the information that this thing transmits be being displayed on the on the screen.Project Manager: Mm-hmm.Industrial Designer: So s yeah let's take away the {disfmarker}User Interface: Yeah you could maybe take out the L_C_D_ dis display even,Industrial Designer: Yeah. Yeah.User Interface: if it if it comes up on the computer itsel on the T_V_ itself.Industrial Designer: Right.Project Manager: So we may not need the L_C_D_ displayUser Interface: Uh that is possible yeah.Industrial Designer: Right. We may not need it. There you go.Project Manager: Well there we go.Industrial Designer: Perfect.Project Manager: Twelve point five.User Interface: There we go.Marketing: {vocalsound} Perfect.Project Manager: Okay. So we just remove our {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: Screen.Marketing: {vocalsound}Project Manager: screen here.User Interface: Make it a bigger dial.Industrial Designer: {vocalsound}User Interface: Easier to use. Even easier to use then.Project Manager: {vocalsound}Industrial Designer: {vocalsound} Okay, the {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Besides look at what the L_C_D_ does to our lovely remote.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Back to the design room boys.Industrial Designer: So we can just take away fashion is b is Carmen Miranda, you betcha. {vocalsound}Industrial Designer: More {disfmarker} {vocalsound}User Interface: Yeah. {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour,User Interface: On the {disfmarker}Project Manager: It's true.User Interface: Yeah.Industrial Designer: but it definitely is {disfmarker}User Interface: Be what we were told, and they'd say yeah, definitely.Industrial Designer: {gap}.Marketing:'Kay. Alright. Now we just gotta calculate. Six eight twelve sixteen. Seventeen divided by sUser Interface: {gap}.Project Manager: Seven is {disfmarker}Marketing: Eight.Project Manager: Two point {disfmarker}Marketing: {vocalsound}Project Manager: {gap} two point fourUser Interface: Is that some long division No.Project Manager: Something.Marketing: Well I haven't done math in years.Industrial Designer: {vocalsound}Marketing: What two {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} I dunno.User Interface: Just, I'm sure there's a {gap}.Marketing: Okay we'll say two point four two. Right How does that lookIndustrial Designer: I'm impressed. I can't do that without a calculator. {vocalsound}User Interface: No I can't do long {gap}Marketing: {vocalsound} It's been a while.User Interface: very impressive.Project Manager: And what what is the acceptable criteria Is there like a scale that we have to hitMarketing: Oh no. They just told me toIndustrial Designer: {vocalsound}Marketing: {vocalsound} pick my own criteria and have you guys evaluate it {vocalsound} basically.Project Manager: {vocalsound} Alright then.Marketing: So that's that.Project Manager: Okay. Well, let's see.Marketing: {vocalsound}Project Manager: Now we get to do the budget numbers. You didn't know that you were gonna have a budget. But we do. Okay.User Interface: Yeah. Yeah so. You'd been going a long time dividing that. It's two point four two eight five se it just keeps going on.Marketing: Oh my god.User Interface: Two point four two basically.Marketing: Okay. Yeah we'll go with that.Project Manager: So I have here an {disfmarker}Industrial Designer: {vocalsound} Fifty percent, of course may be changed depending on budget.User Interface: Yeah.Industrial Designer: Y you could add an extra feature actually. Which makes this thing raise hell when you remove it too far from the television.User Interface: Yeah.Industrial Designer: We could add that but that's nothing we have thought of so far.Project Manager: Which, which may be cheaper than speech recognition if it were just a {disfmarker}Industrial Designer: Yes.User Interface: Yeah true. But I mean d just those whistling, clapping key rings you have. They're cheap.Marketing: Annoying alarm or somethingProject Manager: {vocalsound}Industrial Designer: It's it's {disfmarker}Marketing: Yeah.User Interface: So it can't be thatIndustrial Designer: Um the {disfmarker} it's based on this anti anti-theft technology for suitcases and stuff,User Interface: expensive.Project Manager: Some sort of proximity {vocalsound} {disfmarker}User Interface: Yeah.Industrial Designer: where you have one piece that's attached to your luggage, another piece that starts beeping. That can't cost much.User Interface: Yeah.Industrial Designer: So that can also easily be integrated because these things are small enough to to hide, so you have one piece, you have to glue somewhere behind your {disfmarker} stick it behind your T_V_ and the other {disfmarker}User Interface: {gap} stick it on the T_V_ {gap}.Project Manager: {vocalsound} Pray that you don't accidentally lose that piece. {vocalsound}Industrial Designer: Right.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: That'd be tough then. {vocalsound} Well also your remote would uh alarm you if somebody stole you t your television, yeah. Ran off with it without taking the beautiful remote control.Project Manager: {vocalsound}User Interface: Yeah. {vocalsound}Marketing: So. Are we adding one of these two featuresIndustrial Designer: Let's add one of those features and say yes. {vocalsound}Marketing: {gap} gonna say {disfmarker} okay.Project Manager: Okay.Marketing: So we're {vocalsound} back to a oneUser Interface: Two.Marketing: Or a twoProject Manager: Two.Industrial Designer: Two.Marketing: Two,'kay. Okay. Are we technologically innovativeIndustrial Designer: Uh completely with the ugly remote because the colour is ugly, definitely.Project Manager: {vocalsound} Yep.Marketing: That's true. Yeah.Project Manager: {vocalsound}User Interface: Yeah.Industrial Designer:'S nothing you can say about that. I mean I much prefer something like brushed chrome with that form.User Interface: Yeah.Industrial Designer: But {disfmarker}Project Manager: Yeah something more modern to go {disfmarker} a a modern colour to go with the modern form.Industrial Designer: Right. Right. It's different. You don't want your uh three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that.Marketing: Um okay so, do you think, since we {disfmarker} This was a a sign criteria, do you think maybe we should put it somewhere in the middle thenIndustrial Designer: Yeah.Marketing: Does that sound goodProject Manager: Yeah.User Interface: Yeah.Industrial Designer: {vocalsound}Marketing: What do you think Three FourProject Manager: I would sayMarketing: FiveProject Manager: four. {vocalsound}Industrial Designer: Yeah. {vocalsound}Marketing: {vocalsound} Four is fair. Okay.Project Manager: Very non-committal, four.Marketing: Okay, the second one. Did we make it simple for new usersIndustrial Designer: It's very intuitive, I think yeah.User Interface: Yeah. I think that was the main aim, one of the main aims that we had.Industrial Designer: {vocalsound} S give it a one.Marketing: One,Project Manager: Yeah.Marketing:'kay. Okay. Um, do the controls now match the operating behaviour of the usersUser Interface: Uh yeah.'Cause we've we've brought it down to basically four controls {gap} most common, which are channel and volume.Marketing: I'd say that {disfmarker}Project Manager: Mm-hmm.Industrial Designer: Right.User Interface: And then the other ones are just a matter of just going, just scrolling further.Project Manager: S scrolling through and selecting a few.Industrial Designer: Right. So that's a one.Marketing: So oneProject Manager: I think that's a one.Marketing: Yeah {vocalsound} Okay. Okay um the fourth one. How about the problem of a

What did the team say about the project and overall process

The team thought they had a really great team work experience. Everyone had put efforts into the process and gave opinions to design a good remote control. Also, the process incorporated different stages and new ideas could always be added based on the market finds.

doing. Um room for creativity There was that. Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things. Um you guys worked together well as a team. And um the means Which was the whiteboard and the pens.User Interface: Yeah. We've used the whiteboard.Industrial Designer: Super super.Project Manager: I had some problem with the pen I think, but {vocalsound} minus your pMarketing: Minus your PowerPoint fiasco.Industrial Designer: {vocalsound} Well that's not my fault. That's obviously the people I work for uh that work for me,Marketing: No I know. I'm {disfmarker}Project Manager: Well {disfmarker}Marketing: yeah. Incom {vocalsound}Industrial Designer: uh they've just you know {disfmarker}User Interface: {vocalsound}Project Manager: {vocalsound} Have a {disfmarker}Industrial Designer: Heads are gonna roll, believe me.Project Manager: we have a list of employees that you would like fired.User Interface: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Yes yes.Project Manager: Okay. N new ideas found Um {disfmarker}Industrial Designer: {vocalsound}Marketing: Mm. Kinda.Project Manager: Yes for the remote. Maybe no not f forUser Interface: Technology used.Project Manager: technology. Alright. Closing. Costs are within the budget. Project is evaluated. Um complete the final questionnaire and meeting summary. That's it.User Interface: Excellent.Project Manager: And I still have to do my minutes for the last meeting. {vocalsound}Marketing: {vocalsound}Project Manager: Actually. Um so there will probably be another questionnaire coming up. And then we'll have to check with the main boss whether we can, what goes on after that.Marketing: We might have a while though.Industrial Designer: {gap}.Project Manager: But that's the end of our meeting. of course may be changed depending on budget.User Interface: Yeah.Industrial Designer: Y you could add an extra feature actually. Which makes this thing raise hell when you remove it too far from the television.User Interface: Yeah.Industrial Designer: We could add that but that's nothing we have thought of so far.Project Manager: Which, which may be cheaper than speech recognition if it were just a {disfmarker}Industrial Designer: Yes.User Interface: Yeah true. But I mean d just those whistling, clapping key rings you have. They're cheap.Marketing: Annoying alarm or somethingProject Manager: {vocalsound}Industrial Designer: It's it's {disfmarker}Marketing: Yeah.User Interface: So it can't be thatIndustrial Designer: Um the {disfmarker} it's based on this anti anti-theft technology for suitcases and stuff,User Interface: expensive.Project Manager: Some sort of proximity {vocalsound} {disfmarker}User Interface: Yeah.Industrial Designer: where you have one piece that's attached to your luggage, another piece that starts beeping. That can't cost much.User Interface: Yeah.Industrial Designer: So that can also easily be integrated because these things are small enough to to hide, so you have one piece, you have to glue somewhere behind your {disfmarker} stick it behind your T_V_ and the other {disfmarker}User Interface: {gap} stick it on the T_V_ {gap}.Project Manager: {vocalsound} Pray that you don't accidentally lose that piece. {vocalsound}Industrial Designer: Right.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: That'd be tough then. {vocalsound} Well also your remote would uh alarm you if somebody stole you t your television, yeah. Ran off with it without taking the beautiful remote control.Project Manager: {vocalsound}User Interface: Yeah. {vocalsound}Marketing: So. Are we adding one of these two featuresIndustrial Designer: Let's add one of those features and say yes. {vocalsound}Marketing: {gap} gonna say {disfmarker} okay.Project Manager: Okay.Marketing: So we're {vocalsound} back to a oneUser Interface: Two.Marketing: Or a twoProject Manager: Two.Industrial Designer: Two.Marketing: Two,'kay. Okay. Are we technologically innovativeIndustrial Designer: Uh Manager: by three Euros over.Industrial Designer: It's hard to believe. So we'll go for the hand dynamo huh {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: So the only thing better than um a banana-shaped remote is one that you shake.User Interface: If it w What if we completely took out the the one single button we've got on.Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: And just had a scroll wheel interface. And the L_C_D_ display. I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though.Project Manager: Yeah'cause the {disfmarker}Marketing: {vocalsound}Project Manager: Well'cause we have to have both rightUser Interface: Yeah.Industrial Designer: I mean let's let's face it, it also depends on the software on the on the television.User Interface: Yeah.Industrial Designer: You can have the the information that this thing transmits be being displayed on the on the screen.Project Manager: Mm-hmm.Industrial Designer: So s yeah let's take away the {disfmarker}User Interface: Yeah you could maybe take out the L_C_D_ dis display even,Industrial Designer: Yeah. Yeah.User Interface: if it if it comes up on the computer itsel on the T_V_ itself.Industrial Designer: Right.Project Manager: So we may not need the L_C_D_ displayUser Interface: Uh that is possible yeah.Industrial Designer: Right. We may not need it. There you go.Project Manager: Well there we go.Industrial Designer: Perfect.Project Manager: Twelve point five.User Interface: There we go.Marketing: {vocalsound} Perfect.Project Manager: Okay. So we just remove our {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: Screen.Marketing: {vocalsound}Project Manager: screen here.User Interface: Make it a bigger dial.Industrial Designer: {vocalsound}User Interface: Easier to use. Even easier to use then.Project Manager: {vocalsound}Industrial Designer: {vocalsound} Okay, the {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Besides look at what the L_C_D_ does to our lovely remote.User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Back to the design room boys.Industrial Designer: So we can just take away fashion is b is Carmen Miranda, you betcha. {vocalsound}Industrial Designer: More {disfmarker} {vocalsound}User Interface: Yeah. {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour,User Interface: On the {disfmarker}Project Manager: It's true.User Interface: Yeah.Industrial Designer: but it definitely is {disfmarker}User Interface: Be what we were told, and they'd say yeah, definitely.Industrial Designer: {gap}.Marketing:'Kay. Alright. Now we just gotta calculate. Six eight twelve sixteen. Seventeen divided by sUser Interface: {gap}.Project Manager: Seven is {disfmarker}Marketing: Eight.Project Manager: Two point {disfmarker}Marketing: {vocalsound}Project Manager: {gap} two point fourUser Interface: Is that some long division No.Project Manager: Something.Marketing: Well I haven't done math in years.Industrial Designer: {vocalsound}Marketing: What two {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} I dunno.User Interface: Just, I'm sure there's a {gap}.Marketing: Okay we'll say two point four two. Right How does that lookIndustrial Designer: I'm impressed. I can't do that without a calculator. {vocalsound}User Interface: No I can't do long {gap}Marketing: {vocalsound} It's been a while.User Interface: very impressive.Project Manager: And what what is the acceptable criteria Is there like a scale that we have to hitMarketing: Oh no. They just told me toIndustrial Designer: {vocalsound}Marketing: {vocalsound} pick my own criteria and have you guys evaluate it {vocalsound} basically.Project Manager: {vocalsound} Alright then.Marketing: So that's that.Project Manager: Okay. Well, let's see.Marketing: {vocalsound}Project Manager: Now we get to do the budget numbers. You didn't know that you were gonna have a budget. But we do. Okay.User Interface: Yeah. Yeah so. You'd been going a long time dividing that. It's two point four two eight five se it just keeps going on.Marketing: Oh my god.User Interface: Two point four two basically.Marketing: Okay. Yeah we'll go with that.Project Manager: So I have here an {disfmarker}Industrial Designer: {vocalsound} Fifty percent, completely with the ugly remote because the colour is ugly, definitely.Project Manager: {vocalsound} Yep.Marketing: That's true. Yeah.Project Manager: {vocalsound}User Interface: Yeah.Industrial Designer:'S nothing you can say about that. I mean I much prefer something like brushed chrome with that form.User Interface: Yeah.Industrial Designer: But {disfmarker}Project Manager: Yeah something more modern to go {disfmarker} a a modern colour to go with the modern form.Industrial Designer: Right. Right. It's different. You don't want your uh three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that.Marketing: Um okay so, do you think, since we {disfmarker} This was a a sign criteria, do you think maybe we should put it somewhere in the middle thenIndustrial Designer: Yeah.Marketing: Does that sound goodProject Manager: Yeah.User Interface: Yeah.Industrial Designer: {vocalsound}Marketing: What do you think Three FourProject Manager: I would sayMarketing: FiveProject Manager: four. {vocalsound}Industrial Designer: Yeah. {vocalsound}Marketing: {vocalsound} Four is fair. Okay.Project Manager: Very non-committal, four.Marketing: Okay, the second one. Did we make it simple for new usersIndustrial Designer: It's very intuitive, I think yeah.User Interface: Yeah. I think that was the main aim, one of the main aims that we had.Industrial Designer: {vocalsound} S give it a one.Marketing: One,Project Manager: Yeah.Marketing:'kay. Okay. Um, do the controls now match the operating behaviour of the usersUser Interface: Uh yeah.'Cause we've we've brought it down to basically four controls {gap} most common, which are channel and volume.Marketing: I'd say that {disfmarker}Project Manager: Mm-hmm.Industrial Designer: Right.User Interface: And then the other ones are just a matter of just going, just scrolling further.Project Manager: S scrolling through and selecting a few.Industrial Designer: Right. So that's a one.Marketing: So oneProject Manager: I think that's a one.Marketing: Yeah {vocalsound} Okay. Okay um the fourth one. How about the problem of a

Summarize the whole meeting.

Firstly, Project Manager reviewed the overall process that the team designed the remote control that they had viewed the fashion trends and incorporated the key features. After that, User Interface introduced the prototype of remote control based on the previous discussion of its function. The prototype was yellow like a banana with a simplest quick on-off button and could be used both-handed. Secondly, Marketing designed an evaluation test according to criteria found of the market trend as well as the customers'complaints and the team gave one to seven points to the shape, colour, material, controls and functions of the product. Thirdly, the team found that the current product exceeded the budget, so the team decided to completely discard the single button and LCD. Lastly, the team gave positive feedback on the project and the process.

That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said.Project Manager: Okay.Marketing: So.Project Manager: No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, {gap} require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.Marketing: Different languagesProject Manager: That should still be viable. We've got an Project Manager: That should hopefully do the trick, um.'Kay. Sorry about the small delay. Falling a little bit behind schedule. And that's uh fifteen twenty five. Okay. So just to try and roughly go over what we agreed in the last one, um we're gonna go for something uh uh how was it Uh The new black, I believe.Marketing: {gap}.Project Manager: Um something that looks good'cause that seems to be in preference to actual functionality in the end, though we should never avoid functionality, of course. Uh many of our components are gonna be standard, off the shelf, but it seemed like we were gonna require at least an advanced chip and we were still very much for the idea of using an L_C_D_ display. Um other things were we were hoping to use rubber, most likely gonna be double curved, etcetera. Okay. So um due to your hard work, we might as well let the uh two designers go first, and uh show us the prototype.User Interface: Okay, it's a {disfmarker}Project Manager: Quite how the best way to do this is, I'm not sure,Industrial Designer: {vocalsound}User Interface: {gap} I think if we both step upProject Manager: but {disfmarker}User Interface: and uh outline our ideas. Okay. Now do {disfmarker} uh doing the prototype gave us a bit more insight into the ergonomics of the design. Um for one thing, it turned out that the only point at which it needs to be articulated for handedness is um is h i is down here for the uh L_E_D_. As it turned out, the whole thing transfers from the right to left hand fairly well from the point of view of operating the uh function buttons and joystick, though it might be an idea to be able to a adjust the positions had to get this in, to have a positive {disfmarker} you know, even based on the four of us being heavily biased, umMarketing: Mm-hmm. Yeah.Project Manager: {vocalsound} it was gonna be quite hard to get anything standing out I'd say possibly, based on um the the cost features.User Interface: Mm.Industrial Designer: Mm, yeah.Marketing: Even if we were to increase this entire thing by by seven, we were to go down a grade to to four, we would have to do {disfmarker} I mean we didn't we weren't that kinda optimistic too optim overly optimistic. You know like we didn't we didn't add we didn't subtract a whole seven points from these things, so I think we're definitely on the good bit.User Interface: {vocalsound}Marketing: Even if we gave this one seven and this one seven, that's still only three extra points over seven. You know, it's {disfmarker} yeah,User Interface: Mm. Personally, I think given that the product um only replaces a single remote controlMarketing: we did it w it was okay. It was good.User Interface: that you've already got, are people really gonna shell out twenty five Euros for something that's only marginally goodIndustrial Designer: Well, it depends who your {disfmarker} who's {disfmarker} what the target people are, like you'd say maybe the fashion consciousProject Manager: Maybe it's been targeted {disfmarker}Industrial Designer: women would be going, oh look at that,'s cool, it looks like a {disfmarker}Marketing: Mm-hmm.Industrial Designer: it's yellow, looks like a banana, it's cool it's gotta {disfmarker} look good in the sitting room.Project Manager: Hide it in the fruit basket.Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology {gap} it's good, it's got an L_C_D_ screen's only got two buttons and a joystick. So, which which kind of for what a joystick might be, that that's what I've labelled it for the purposes of this evaluation.Industrial Designer: So {disfmarker} The L_C_D_ basically is the big selling point ofProject Manager: If we remove the L_C_ display, we could save ourselvesIndustrial Designer: the remote.Project Manager: a fair amount. Which you could {vocalsound} {disfmarker}Industrial Designer: But that's what makes it uh original though,User Interface: Mm. I think {gap} if we remove the the L_C_ display then there was absolutely no point to any of these meetingsMarketing: Yeah. {vocalsound}Industrial Designer: isn't itUser Interface: and we just {gap} we could just put our branding on any other remote control.Marketing: Yeah. Yeah. Um. Uh kProject Manager: It's a shame. We should possibly have {disfmarker} If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to.Marketing: Does this does this bear in mind that {disfmarker} I mean it's a bit ridiculous that they're gonna charge us what is it, like this much money for three million if we're gonna buy three million components,Project Manager: Again, you'll have to argue with the accountants on that one.Marketing: you know.Project Manager: Um but for the purposes of this meeting, I'm {disfmarker} we're gonna have to stick with these figures.Marketing: Mm.'Kay.Project Manager: So, I would say that it would seem like the general opinion is we're gonna keep the L_C_ display'cause it's about what really separates us, {vocalsound} despite the cost it's gonna incur. UmMarketing: I think so.Project Manager: are people maybe not happy with, but are willing to go ahead with this in going for a plastic solid case, to keep the L_C_D_User Interface: Mm-hmm. Um yeah {gap} I mean one thing, I mean ho uh how much extra would it be to to keep I until you know the costs. Um. Okay. Are the costs within budget Well,Industrial Designer: {vocalsound}Project Manager: they are now that we have our slightly less than capable product.Marketing: Okay.Project Manager: We've evaluated it, and we can say that we came out with a value of three.Marketing: Yeah.User Interface: Actually I want th one thing I would say {disfmarker}Project Manager: {vocalsound}User Interface: I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over {gap} going over-budget um m would make to sales.Project Manager: It's {disfmarker} yeahMarketing: And like response from consumers {gap}.User Interface: And we could even you know, market two versions.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: Wee cheapie version with the nice bio-morphic rubber. {vocalsound}Project Manager: And then the final one where you get to call it Hal.User Interface: Yes.Project Manager: But we'll go into that later.Marketing: {vocalsound} Sure.Project Manager: Right umMarketing: {vocalsound}Project Manager: is there anything else that anybody would like to to add, um {gap} anything they think that's not been covered, before I quickly write up a final report. Um I dunno, I mean we've got a product. We maybe aren't as happy with it as we'd like to be, but we've got something we think we can maybe stick onto the the market and sell. And of course something we have been avoiding talking about'cause of we've no information is selling them directly to the manufacturers. There is a huge market.Marketing: Yeah.Project Manager: I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that.Marketing: Yeah.User Interface: Mm.Project Manager: Yeah. So um unless anybody's got anything they'd like to add, we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such.User Interface: And I can get my bus. Okay.Project Manager: YeahMarketing: Yeah. Okay, let's {disfmarker}Project Manager: Uh thank you for your participation.Marketing: Thank you.User Interface: Thank you.Marketing: {vocalsound} I was actually kind of upset you know at the budget, and that we had to cut a lot of stuff. It's like man, we we can't have the locator thing. And s yeah that's just bad. Do you think maybe {gap} the prices were were madeProject Manager: That {gap} a question we can ask {gap}. {vocalsound}

What did the group discuss about budget balancing

The use of the LCD screen and the advanced chip cost the team half of the expenditure. Due to the budget limit, the team had to abandon some other designs such as the rubber material and the double-curved structure. The USB connection was not feasible for now as well. For the location function, a transmitter, a receiver and speakers could be incorporated on a TV instead.

That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said.Project Manager: Okay.Marketing: So.Project Manager: No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, {gap} require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.Marketing: Different languagesProject Manager: That should still be viable. We've got an until you know the costs. Um. Okay. Are the costs within budget Well,Industrial Designer: {vocalsound}Project Manager: they are now that we have our slightly less than capable product.Marketing: Okay.Project Manager: We've evaluated it, and we can say that we came out with a value of three.Marketing: Yeah.User Interface: Actually I want th one thing I would say {disfmarker}Project Manager: {vocalsound}User Interface: I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over {gap} going over-budget um m would make to sales.Project Manager: It's {disfmarker} yeahMarketing: And like response from consumers {gap}.User Interface: And we could even you know, market two versions.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: Wee cheapie version with the nice bio-morphic rubber. {vocalsound}Project Manager: And then the final one where you get to call it Hal.User Interface: Yes.Project Manager: But we'll go into that later.Marketing: {vocalsound} Sure.Project Manager: Right umMarketing: {vocalsound}Project Manager: is there anything else that anybody would like to to add, um {gap} anything they think that's not been covered, before I quickly write up a final report. Um I dunno, I mean we've got a product. We maybe aren't as happy with it as we'd like to be, but we've got something we think we can maybe stick onto the the market and sell. And of course something we have been avoiding talking about'cause of we've no information is selling them directly to the manufacturers. There is a huge market.Marketing: Yeah.Project Manager: I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that.Marketing: Yeah.User Interface: Mm.Project Manager: Yeah. So um unless anybody's got anything they'd like to add, we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such.User Interface: And I can get my bus. Okay.Project Manager: YeahMarketing: Yeah. Okay, let's {disfmarker}Project Manager: Uh thank you for your participation.Marketing: Thank you.User Interface: Thank you.Marketing: {vocalsound} I was actually kind of upset you know at the budget, and that we had to cut a lot of stuff. It's like man, we we can't have the locator thing. And s yeah that's just bad. Do you think maybe {gap} the prices were were madeProject Manager: That {gap} a question we can ask {gap}. {vocalsound} for what a joystick might be, that that's what I've labelled it for the purposes of this evaluation.Industrial Designer: So {disfmarker} The L_C_D_ basically is the big selling point ofProject Manager: If we remove the L_C_ display, we could save ourselvesIndustrial Designer: the remote.Project Manager: a fair amount. Which you could {vocalsound} {disfmarker}Industrial Designer: But that's what makes it uh original though,User Interface: Mm. I think {gap} if we remove the the L_C_ display then there was absolutely no point to any of these meetingsMarketing: Yeah. {vocalsound}Industrial Designer: isn't itUser Interface: and we just {gap} we could just put our branding on any other remote control.Marketing: Yeah. Yeah. Um. Uh kProject Manager: It's a shame. We should possibly have {disfmarker} If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to.Marketing: Does this does this bear in mind that {disfmarker} I mean it's a bit ridiculous that they're gonna charge us what is it, like this much money for three million if we're gonna buy three million components,Project Manager: Again, you'll have to argue with the accountants on that one.Marketing: you know.Project Manager: Um but for the purposes of this meeting, I'm {disfmarker} we're gonna have to stick with these figures.Marketing: Mm.'Kay.Project Manager: So, I would say that it would seem like the general opinion is we're gonna keep the L_C_ display'cause it's about what really separates us, {vocalsound} despite the cost it's gonna incur. UmMarketing: I think so.Project Manager: are people maybe not happy with, but are willing to go ahead with this in going for a plastic solid case, to keep the L_C_D_User Interface: Mm-hmm. Um yeah {gap} I mean one thing, I mean ho uh how much extra would it be to to keep I for the base of the joystick just a little bit for uh {disfmarker}Project Manager: Okay.User Interface: {gap} ju just a thought. You could simply have a slightly ovoid shaped joystick that could then just be turn uh twisted round, so that the uh sticky uh so that the bit that sticks out a bit more is on one side or the other. But as you as you see with the uh {vocalsound} with holding it in the left hand, the L_ uh the L_C_D_ is nowhere useful, so that would need to be articulated uh if we're going to retain {gap} ergonomic design. Um now I I got your note about uh keeping the cost down.Project Manager: I'm afraid yeah.User Interface: Yeah.Project Manager: We'll go into that a bit more,User Interface: {gap} this design could be done with um with uh plastic casing.Project Manager: but please go on.User Interface: Though I would recommend around the grip part here in the middle, having maybe just a rubber grip over that which would allow for a slightly more sort of bio-morphic form, and a bit more ergonomic as well. As for the um as for the single curve, um well this edge and this edge, like I say it would be nice to have some curvature to it, but it's not absolutely necessary. Really the curve that's most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this. Um and you have the uh transmitter here and a wee speaker for the uh for the uh for the uh fi uh for the remote control finder. So.Project Manager: {vocalsound}User Interface: Any further commentsIndustrial Designer: Um obviously it's gonna be bulkier than how it looks, because it's gonna be flat on had to get this in, to have a positive {disfmarker} you know, even based on the four of us being heavily biased, umMarketing: Mm-hmm. Yeah.Project Manager: {vocalsound} it was gonna be quite hard to get anything standing out I'd say possibly, based on um the the cost features.User Interface: Mm.Industrial Designer: Mm, yeah.Marketing: Even if we were to increase this entire thing by by seven, we were to go down a grade to to four, we would have to do {disfmarker} I mean we didn't we weren't that kinda optimistic too optim overly optimistic. You know like we didn't we didn't add we didn't subtract a whole seven points from these things, so I think we're definitely on the good bit.User Interface: {vocalsound}Marketing: Even if we gave this one seven and this one seven, that's still only three extra points over seven. You know, it's {disfmarker} yeah,User Interface: Mm. Personally, I think given that the product um only replaces a single remote controlMarketing: we did it w it was okay. It was good.User Interface: that you've already got, are people really gonna shell out twenty five Euros for something that's only marginally goodIndustrial Designer: Well, it depends who your {disfmarker} who's {disfmarker} what the target people are, like you'd say maybe the fashion consciousProject Manager: Maybe it's been targeted {disfmarker}Industrial Designer: women would be going, oh look at that,'s cool, it looks like a {disfmarker}Marketing: Mm-hmm.Industrial Designer: it's yellow, looks like a banana, it's cool it's gotta {disfmarker} look good in the sitting room.Project Manager: Hide it in the fruit basket.Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology {gap} it's good, it's got an L_C_D_ screen's only got two buttons and a joystick. So, which which kind of

Summarize the conclusion of the incorporation of articulation when discussing budget balancing.

In the budget balancing, User Interface desired an articulation, which would, however, lead the remote control to be double-curved. Initially, Project Manager was not sure about this, for the double-curved design would go over the budget. Industrial Designer pointed out that a single curve would still allow the articulation. The remote control could be made in two parts and joined together with the articulation. Project Manager accepted Industrial Designer's proposal.

had to get this in, to have a positive {disfmarker} you know, even based on the four of us being heavily biased, umMarketing: Mm-hmm. Yeah.Project Manager: {vocalsound} it was gonna be quite hard to get anything standing out I'd say possibly, based on um the the cost features.User Interface: Mm.Industrial Designer: Mm, yeah.Marketing: Even if we were to increase this entire thing by by seven, we were to go down a grade to to four, we would have to do {disfmarker} I mean we didn't we weren't that kinda optimistic too optim overly optimistic. You know like we didn't we didn't add we didn't subtract a whole seven points from these things, so I think we're definitely on the good bit.User Interface: {vocalsound}Marketing: Even if we gave this one seven and this one seven, that's still only three extra points over seven. You know, it's {disfmarker} yeah,User Interface: Mm. Personally, I think given that the product um only replaces a single remote controlMarketing: we did it w it was okay. It was good.User Interface: that you've already got, are people really gonna shell out twenty five Euros for something that's only marginally goodIndustrial Designer: Well, it depends who your {disfmarker} who's {disfmarker} what the target people are, like you'd say maybe the fashion consciousProject Manager: Maybe it's been targeted {disfmarker}Industrial Designer: women would be going, oh look at that,'s cool, it looks like a {disfmarker}Marketing: Mm-hmm.Industrial Designer: it's yellow, looks like a banana, it's cool it's gotta {disfmarker} look good in the sitting room.Project Manager: Hide it in the fruit basket.Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology {gap} it's good, it's got an L_C_D_ screen's only got two buttons and a joystick. So, which which kind of That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said.Project Manager: Okay.Marketing: So.Project Manager: No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, {gap} require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.Marketing: Different languagesProject Manager: That should still be viable. We've got an until you know the costs. Um. Okay. Are the costs within budget Well,Industrial Designer: {vocalsound}Project Manager: they are now that we have our slightly less than capable product.Marketing: Okay.Project Manager: We've evaluated it, and we can say that we came out with a value of three.Marketing: Yeah.User Interface: Actually I want th one thing I would say {disfmarker}Project Manager: {vocalsound}User Interface: I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over {gap} going over-budget um m would make to sales.Project Manager: It's {disfmarker} yeahMarketing: And like response from consumers {gap}.User Interface: And we could even you know, market two versions.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: Wee cheapie version with the nice bio-morphic rubber. {vocalsound}Project Manager: And then the final one where you get to call it Hal.User Interface: Yes.Project Manager: But we'll go into that later.Marketing: {vocalsound} Sure.Project Manager: Right umMarketing: {vocalsound}Project Manager: is there anything else that anybody would like to to add, um {gap} anything they think that's not been covered, before I quickly write up a final report. Um I dunno, I mean we've got a product. We maybe aren't as happy with it as we'd like to be, but we've got something we think we can maybe stick onto the the market and sell. And of course something we have been avoiding talking about'cause of we've no information is selling them directly to the manufacturers. There is a huge market.Marketing: Yeah.Project Manager: I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that.Marketing: Yeah.User Interface: Mm.Project Manager: Yeah. So um unless anybody's got anything they'd like to add, we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such.User Interface: And I can get my bus. Okay.Project Manager: YeahMarketing: Yeah. Okay, let's {disfmarker}Project Manager: Uh thank you for your participation.Marketing: Thank you.User Interface: Thank you.Marketing: {vocalsound} I was actually kind of upset you know at the budget, and that we had to cut a lot of stuff. It's like man, we we can't have the locator thing. And s yeah that's just bad. Do you think maybe {gap} the prices were were madeProject Manager: That {gap} a question we can ask {gap}. {vocalsound} for what a joystick might be, that that's what I've labelled it for the purposes of this evaluation.Industrial Designer: So {disfmarker} The L_C_D_ basically is the big selling point ofProject Manager: If we remove the L_C_ display, we could save ourselvesIndustrial Designer: the remote.Project Manager: a fair amount. Which you could {vocalsound} {disfmarker}Industrial Designer: But that's what makes it uh original though,User Interface: Mm. I think {gap} if we remove the the L_C_ display then there was absolutely no point to any of these meetingsMarketing: Yeah. {vocalsound}Industrial Designer: isn't itUser Interface: and we just {gap} we could just put our branding on any other remote control.Marketing: Yeah. Yeah. Um. Uh kProject Manager: It's a shame. We should possibly have {disfmarker} If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to.Marketing: Does this does this bear in mind that {disfmarker} I mean it's a bit ridiculous that they're gonna charge us what is it, like this much money for three million if we're gonna buy three million components,Project Manager: Again, you'll have to argue with the accountants on that one.Marketing: you know.Project Manager: Um but for the purposes of this meeting, I'm {disfmarker} we're gonna have to stick with these figures.Marketing: Mm.'Kay.Project Manager: So, I would say that it would seem like the general opinion is we're gonna keep the L_C_ display'cause it's about what really separates us, {vocalsound} despite the cost it's gonna incur. UmMarketing: I think so.Project Manager: are people maybe not happy with, but are willing to go ahead with this in going for a plastic solid case, to keep the L_C_D_User Interface: Mm-hmm. Um yeah {gap} I mean one thing, I mean ho uh how much extra would it be to to keep I aim your a um product maybe at the technological kind of sector, then you can afford to maybe jack the price up slightly from what it is.User Interface: Yeah.Project Manager: Because they will pay outrageous cash to {gap}User Interface: Mm. I mean I th {vocalsound} I mean I think to r retaining the s the more sort of bio-morphic form in the articulation would gain more in s uh would gain more profit in sales than it would lose in uhProject Manager: first on the market.User Interface: in added expense.Project Manager: Mm.Industrial Designer: And the price was like {disfmarker} it was twice the w assembly cost. And would it have to be twice that It could be like coulda had the assembly {gap} like maybe fifteen Euro.Project Manager: It could even {disfmarker}Industrial Designer: We'll still settle for twenty five {vocalsound}.Project Manager: That's true, yeah.Industrial Designer: Maybe. {vocalsound}Project Manager: Um I suppose these are all that will have to be taken up with a at a different group at I guess. As to a {gap} the costs involved. But I mean we've got a a prototype.User Interface: Such as it is.Project Manager: {vocalsound} So I dunno, I I think it's gone okay today, considering the information that we've had at our disposal, and um such.Marketing: Maybe the counts wou woulda been better if we had a list or more {disfmarker} Yeah, to begin with.Industrial Designer: In the beginning, yeah.Marketing: Yeah.Project Manager: Probably would have {disfmarker} mean we could have come up with a lot more solid design in the end,Marketing: Yeah.Project Manager: I would have to agree. It is very much a pity to um get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive. Always hard to tell

Summarize the conclusion of the location function when discussing budget balancing.

User Interface told the team that the corporate had decided to incorporate a voice recognition chip into the remote control so that the team had to invent another method for users to locate the remote control once it got lost in a room. The team decided to make the remote control a special colour. Meanwhile, the remote control would be able to camouflage in the living room. Project Manager further proposed that the team could also make the remote control glow in the dark.

That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said.Project Manager: Okay.Marketing: So.Project Manager: No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, {gap} require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.Marketing: Different languagesProject Manager: That should still be viable. We've got an had to get this in, to have a positive {disfmarker} you know, even based on the four of us being heavily biased, umMarketing: Mm-hmm. Yeah.Project Manager: {vocalsound} it was gonna be quite hard to get anything standing out I'd say possibly, based on um the the cost features.User Interface: Mm.Industrial Designer: Mm, yeah.Marketing: Even if we were to increase this entire thing by by seven, we were to go down a grade to to four, we would have to do {disfmarker} I mean we didn't we weren't that kinda optimistic too optim overly optimistic. You know like we didn't we didn't add we didn't subtract a whole seven points from these things, so I think we're definitely on the good bit.User Interface: {vocalsound}Marketing: Even if we gave this one seven and this one seven, that's still only three extra points over seven. You know, it's {disfmarker} yeah,User Interface: Mm. Personally, I think given that the product um only replaces a single remote controlMarketing: we did it w it was okay. It was good.User Interface: that you've already got, are people really gonna shell out twenty five Euros for something that's only marginally goodIndustrial Designer: Well, it depends who your {disfmarker} who's {disfmarker} what the target people are, like you'd say maybe the fashion consciousProject Manager: Maybe it's been targeted {disfmarker}Industrial Designer: women would be going, oh look at that,'s cool, it looks like a {disfmarker}Marketing: Mm-hmm.Industrial Designer: it's yellow, looks like a banana, it's cool it's gotta {disfmarker} look good in the sitting room.Project Manager: Hide it in the fruit basket.Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology {gap} it's good, it's got an L_C_D_ screen's only got two buttons and a joystick. So, which which kind of Project Manager: That should hopefully do the trick, um.'Kay. Sorry about the small delay. Falling a little bit behind schedule. And that's uh fifteen twenty five. Okay. So just to try and roughly go over what we agreed in the last one, um we're gonna go for something uh uh how was it Uh The new black, I believe.Marketing: {gap}.Project Manager: Um something that looks good'cause that seems to be in preference to actual functionality in the end, though we should never avoid functionality, of course. Uh many of our components are gonna be standard, off the shelf, but it seemed like we were gonna require at least an advanced chip and we were still very much for the idea of using an L_C_D_ display. Um other things were we were hoping to use rubber, most likely gonna be double curved, etcetera. Okay. So um due to your hard work, we might as well let the uh two designers go first, and uh show us the prototype.User Interface: Okay, it's a {disfmarker}Project Manager: Quite how the best way to do this is, I'm not sure,Industrial Designer: {vocalsound}User Interface: {gap} I think if we both step upProject Manager: but {disfmarker}User Interface: and uh outline our ideas. Okay. Now do {disfmarker} uh doing the prototype gave us a bit more insight into the ergonomics of the design. Um for one thing, it turned out that the only point at which it needs to be articulated for handedness is um is h i is down here for the uh L_E_D_. As it turned out, the whole thing transfers from the right to left hand fairly well from the point of view of operating the uh function buttons and joystick, though it might be an idea to be able to a adjust the positions for what a joystick might be, that that's what I've labelled it for the purposes of this evaluation.Industrial Designer: So {disfmarker} The L_C_D_ basically is the big selling point ofProject Manager: If we remove the L_C_ display, we could save ourselvesIndustrial Designer: the remote.Project Manager: a fair amount. Which you could {vocalsound} {disfmarker}Industrial Designer: But that's what makes it uh original though,User Interface: Mm. I think {gap} if we remove the the L_C_ display then there was absolutely no point to any of these meetingsMarketing: Yeah. {vocalsound}Industrial Designer: isn't itUser Interface: and we just {gap} we could just put our branding on any other remote control.Marketing: Yeah. Yeah. Um. Uh kProject Manager: It's a shame. We should possibly have {disfmarker} If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to.Marketing: Does this does this bear in mind that {disfmarker} I mean it's a bit ridiculous that they're gonna charge us what is it, like this much money for three million if we're gonna buy three million components,Project Manager: Again, you'll have to argue with the accountants on that one.Marketing: you know.Project Manager: Um but for the purposes of this meeting, I'm {disfmarker} we're gonna have to stick with these figures.Marketing: Mm.'Kay.Project Manager: So, I would say that it would seem like the general opinion is we're gonna keep the L_C_ display'cause it's about what really separates us, {vocalsound} despite the cost it's gonna incur. UmMarketing: I think so.Project Manager: are people maybe not happy with, but are willing to go ahead with this in going for a plastic solid case, to keep the L_C_D_User Interface: Mm-hmm. Um yeah {gap} I mean one thing, I mean ho uh how much extra would it be to to keep I Mm.Project Manager: I'd {disfmarker}Industrial Designer: Wouldn't itMarketing: w maybe you'd be a bit too {disfmarker}Project Manager: Yeah. {vocalsound}Marketing: yeah. There we go. Yeah,Industrial Designer: With the articulators. With bells on it.Marketing: that's m that's that's better too. More accurate numbers. Technologically innovative. Well, we're getting rid of the locator thingProject Manager: Which is a shame.Marketing: which whichUser Interface: Mm. I'd give it a three for this {disfmarker} for that.Marketing: yeah {vocalsound} {disfmarker}Industrial Designer: No need for teletext.Marketing: {gap}.User Interface: Yeah. I mean the menus thing is something you don't normally see on um on a remote,Marketing:'Kay.User Interface: but {vocalsound} you see it in a lot of other places.Marketing: Yeah, mobile phones.Project Manager: Mm.Marketing: And y what you're doing is moving the menu from the television to the remote control, so it's {disfmarker}User Interface: Mm-hmm.Marketing: You say three I might go as far as two on that. Three.User Interface: I'd give it a three.Project Manager: I'd be tempted with three, yeah.Marketing: Three. Okay.Project Manager: We'll get panned on the next one, anyway.Marketing: Okay. Materials that people find pleasing.Industrial Designer: {vocalsound}Project Manager: Yeah, wMarketing: Sponginess is what they really would have wanted, apparently.Project Manager: It is, yeah. Don't blame them.Marketing: {vocalsound}Project Manager: Um because of the way that we've minimalised the number of buttons and such.Marketing: Yeah.Project Manager: Plastic, it sucks. But it's no worse than any of the other pl remote controls we have.Marketing: That's true. It's not a step backwards.Industrial Designer: {gap} fiveUser Interface: Mm-hmm. I'd s I I'd give it a six, to be honest.Industrial Designer: SixProject Manager: {vocalsound} {vocalsound} {vocalsound}Marketing: {vocalsound} Yeah, okay let's give it a six.Industrial Designer: Six, {gap}.Marketing: {vocalsound} Okay, that's totally thrown everything off balance. Inspired by the latest interior and clothing fashion. W we could. What colour were we gonna make itIndustrial Designer:

What did the group discuss about the product evaluation

In the product evaluation, the team was satisfied with its success in reducing the number of unused buttons. The user interface was considered to be user-friendly enough. However, the team also admitted that there was still room for improvement on the location function, technological innovation, the material, as well as the fashion style of the remote control.

That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said.Project Manager: Okay.Marketing: So.Project Manager: No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, {gap} require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.Marketing: Different languagesProject Manager: That should still be viable. We've got an until you know the costs. Um. Okay. Are the costs within budget Well,Industrial Designer: {vocalsound}Project Manager: they are now that we have our slightly less than capable product.Marketing: Okay.Project Manager: We've evaluated it, and we can say that we came out with a value of three.Marketing: Yeah.User Interface: Actually I want th one thing I would say {disfmarker}Project Manager: {vocalsound}User Interface: I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over {gap} going over-budget um m would make to sales.Project Manager: It's {disfmarker} yeahMarketing: And like response from consumers {gap}.User Interface: And we could even you know, market two versions.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: Wee cheapie version with the nice bio-morphic rubber. {vocalsound}Project Manager: And then the final one where you get to call it Hal.User Interface: Yes.Project Manager: But we'll go into that later.Marketing: {vocalsound} Sure.Project Manager: Right umMarketing: {vocalsound}Project Manager: is there anything else that anybody would like to to add, um {gap} anything they think that's not been covered, before I quickly write up a final report. Um I dunno, I mean we've got a product. We maybe aren't as happy with it as we'd like to be, but we've got something we think we can maybe stick onto the the market and sell. And of course something we have been avoiding talking about'cause of we've no information is selling them directly to the manufacturers. There is a huge market.Marketing: Yeah.Project Manager: I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that.Marketing: Yeah.User Interface: Mm.Project Manager: Yeah. So um unless anybody's got anything they'd like to add, we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such.User Interface: And I can get my bus. Okay.Project Manager: YeahMarketing: Yeah. Okay, let's {disfmarker}Project Manager: Uh thank you for your participation.Marketing: Thank you.User Interface: Thank you.Marketing: {vocalsound} I was actually kind of upset you know at the budget, and that we had to cut a lot of stuff. It's like man, we we can't have the locator thing. And s yeah that's just bad. Do you think maybe {gap} the prices were were madeProject Manager: That {gap} a question we can ask {gap}. {vocalsound} for what a joystick might be, that that's what I've labelled it for the purposes of this evaluation.Industrial Designer: So {disfmarker} The L_C_D_ basically is the big selling point ofProject Manager: If we remove the L_C_ display, we could save ourselvesIndustrial Designer: the remote.Project Manager: a fair amount. Which you could {vocalsound} {disfmarker}Industrial Designer: But that's what makes it uh original though,User Interface: Mm. I think {gap} if we remove the the L_C_ display then there was absolutely no point to any of these meetingsMarketing: Yeah. {vocalsound}Industrial Designer: isn't itUser Interface: and we just {gap} we could just put our branding on any other remote control.Marketing: Yeah. Yeah. Um. Uh kProject Manager: It's a shame. We should possibly have {disfmarker} If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to.Marketing: Does this does this bear in mind that {disfmarker} I mean it's a bit ridiculous that they're gonna charge us what is it, like this much money for three million if we're gonna buy three million components,Project Manager: Again, you'll have to argue with the accountants on that one.Marketing: you know.Project Manager: Um but for the purposes of this meeting, I'm {disfmarker} we're gonna have to stick with these figures.Marketing: Mm.'Kay.Project Manager: So, I would say that it would seem like the general opinion is we're gonna keep the L_C_ display'cause it's about what really separates us, {vocalsound} despite the cost it's gonna incur. UmMarketing: I think so.Project Manager: are people maybe not happy with, but are willing to go ahead with this in going for a plastic solid case, to keep the L_C_D_User Interface: Mm-hmm. Um yeah {gap} I mean one thing, I mean ho uh how much extra would it be to to keep I had to get this in, to have a positive {disfmarker} you know, even based on the four of us being heavily biased, umMarketing: Mm-hmm. Yeah.Project Manager: {vocalsound} it was gonna be quite hard to get anything standing out I'd say possibly, based on um the the cost features.User Interface: Mm.Industrial Designer: Mm, yeah.Marketing: Even if we were to increase this entire thing by by seven, we were to go down a grade to to four, we would have to do {disfmarker} I mean we didn't we weren't that kinda optimistic too optim overly optimistic. You know like we didn't we didn't add we didn't subtract a whole seven points from these things, so I think we're definitely on the good bit.User Interface: {vocalsound}Marketing: Even if we gave this one seven and this one seven, that's still only three extra points over seven. You know, it's {disfmarker} yeah,User Interface: Mm. Personally, I think given that the product um only replaces a single remote controlMarketing: we did it w it was okay. It was good.User Interface: that you've already got, are people really gonna shell out twenty five Euros for something that's only marginally goodIndustrial Designer: Well, it depends who your {disfmarker} who's {disfmarker} what the target people are, like you'd say maybe the fashion consciousProject Manager: Maybe it's been targeted {disfmarker}Industrial Designer: women would be going, oh look at that,'s cool, it looks like a {disfmarker}Marketing: Mm-hmm.Industrial Designer: it's yellow, looks like a banana, it's cool it's gotta {disfmarker} look good in the sitting room.Project Manager: Hide it in the fruit basket.Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology {gap} it's good, it's got an L_C_D_ screen's only got two buttons and a joystick. So, which which kind of people would be more likely to buy itProject Manager: Probably the people technologically. They're usually the ones that buy pointless stuff.User Interface: {vocalsound}Marketing: I think so.Industrial Designer: {vocalsound}Marketing: I mean my mum still has not learnt how to use text messaging on her phone, and she's had it for a long time, you know. She uses it to make phone calls and that's it.Industrial Designer: {gap}.Marketing: Yeah. So I think if sh if my mum saw a remote control like this with only two buttons and a joystick, I mean that'll probably be the first one she decides not to buy, you know.Project Manager: Mm-hmm.Marketing: She'd be like is this a remote control, I don't {disfmarker} how do you use it, and stuff like that. So even if it is really user friendly to us, but we're used to using menus all the time.User Interface: Mm-hmm. I s {vocalsound} I suppose one thing is that b because it's technically innovative, um for someone who's sort of technophobic, the fact that it simply looks unfamiliar would be daunting.Marketing: Yeah. Yeah.User Interface: Um.Marketing: I think it's totally uh radical to have a remote control with no no numbered buttons,Industrial Designer: Yeah.Marketing: yeah.Industrial Designer: Yeah.Marketing: But like radical good, maybe.Project Manager: Okay. Um don't know how lo much longer we've got. At least five minutes I think. Um quickly we'll pop onto project evaluation. Um. So, we've got these uh four criteria here for uh satisfaction. Does anybody want to um um do you have any opinions on any of them For example um {disfmarker} we'll work backwards I suppose. The ability to work on this project using the technology we've been presented with. Um {gap} people made good use of the uh pen and paperUser Interface: Yeah,Project Manager: I would say {gap}

What did Project Manager think of the plastic material when discussing the product evaluation

The team had decided to replace the rubber with plastic due to the budget limit. When evaluating the material of the remote control, Marketing admitted that sponginess was what most users desired, which was the feel given by rubber. Project Manager agreed. However, Project Manager pointed out that a plastic remote control was no worse than other remote controls in the market, so it would not be a step-back at least.

That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said.Project Manager: Okay.Marketing: So.Project Manager: No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, {gap} require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.Marketing: Different languagesProject Manager: That should still be viable. We've got an for what a joystick might be, that that's what I've labelled it for the purposes of this evaluation.Industrial Designer: So {disfmarker} The L_C_D_ basically is the big selling point ofProject Manager: If we remove the L_C_ display, we could save ourselvesIndustrial Designer: the remote.Project Manager: a fair amount. Which you could {vocalsound} {disfmarker}Industrial Designer: But that's what makes it uh original though,User Interface: Mm. I think {gap} if we remove the the L_C_ display then there was absolutely no point to any of these meetingsMarketing: Yeah. {vocalsound}Industrial Designer: isn't itUser Interface: and we just {gap} we could just put our branding on any other remote control.Marketing: Yeah. Yeah. Um. Uh kProject Manager: It's a shame. We should possibly have {disfmarker} If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to.Marketing: Does this does this bear in mind that {disfmarker} I mean it's a bit ridiculous that they're gonna charge us what is it, like this much money for three million if we're gonna buy three million components,Project Manager: Again, you'll have to argue with the accountants on that one.Marketing: you know.Project Manager: Um but for the purposes of this meeting, I'm {disfmarker} we're gonna have to stick with these figures.Marketing: Mm.'Kay.Project Manager: So, I would say that it would seem like the general opinion is we're gonna keep the L_C_ display'cause it's about what really separates us, {vocalsound} despite the cost it's gonna incur. UmMarketing: I think so.Project Manager: are people maybe not happy with, but are willing to go ahead with this in going for a plastic solid case, to keep the L_C_D_User Interface: Mm-hmm. Um yeah {gap} I mean one thing, I mean ho uh how much extra would it be to to keep I for the base of the joystick just a little bit for uh {disfmarker}Project Manager: Okay.User Interface: {gap} ju just a thought. You could simply have a slightly ovoid shaped joystick that could then just be turn uh twisted round, so that the uh sticky uh so that the bit that sticks out a bit more is on one side or the other. But as you as you see with the uh {vocalsound} with holding it in the left hand, the L_ uh the L_C_D_ is nowhere useful, so that would need to be articulated uh if we're going to retain {gap} ergonomic design. Um now I I got your note about uh keeping the cost down.Project Manager: I'm afraid yeah.User Interface: Yeah.Project Manager: We'll go into that a bit more,User Interface: {gap} this design could be done with um with uh plastic casing.Project Manager: but please go on.User Interface: Though I would recommend around the grip part here in the middle, having maybe just a rubber grip over that which would allow for a slightly more sort of bio-morphic form, and a bit more ergonomic as well. As for the um as for the single curve, um well this edge and this edge, like I say it would be nice to have some curvature to it, but it's not absolutely necessary. Really the curve that's most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this. Um and you have the uh transmitter here and a wee speaker for the uh for the uh for the uh fi uh for the remote control finder. So.Project Manager: {vocalsound}User Interface: Any further commentsIndustrial Designer: Um obviously it's gonna be bulkier than how it looks, because it's gonna be flat on people would be more likely to buy itProject Manager: Probably the people technologically. They're usually the ones that buy pointless stuff.User Interface: {vocalsound}Marketing: I think so.Industrial Designer: {vocalsound}Marketing: I mean my mum still has not learnt how to use text messaging on her phone, and she's had it for a long time, you know. She uses it to make phone calls and that's it.Industrial Designer: {gap}.Marketing: Yeah. So I think if sh if my mum saw a remote control like this with only two buttons and a joystick, I mean that'll probably be the first one she decides not to buy, you know.Project Manager: Mm-hmm.Marketing: She'd be like is this a remote control, I don't {disfmarker} how do you use it, and stuff like that. So even if it is really user friendly to us, but we're used to using menus all the time.User Interface: Mm-hmm. I s {vocalsound} I suppose one thing is that b because it's technically innovative, um for someone who's sort of technophobic, the fact that it simply looks unfamiliar would be daunting.Marketing: Yeah. Yeah.User Interface: Um.Marketing: I think it's totally uh radical to have a remote control with no no numbered buttons,Industrial Designer: Yeah.Marketing: yeah.Industrial Designer: Yeah.Marketing: But like radical good, maybe.Project Manager: Okay. Um don't know how lo much longer we've got. At least five minutes I think. Um quickly we'll pop onto project evaluation. Um. So, we've got these uh four criteria here for uh satisfaction. Does anybody want to um um do you have any opinions on any of them For example um {disfmarker} we'll work backwards I suppose. The ability to work on this project using the technology we've been presented with. Um {gap} people made good use of the uh pen and paperUser Interface: Yeah,Project Manager: I would say {gap} Mm.Project Manager: I'd {disfmarker}Industrial Designer: Wouldn't itMarketing: w maybe you'd be a bit too {disfmarker}Project Manager: Yeah. {vocalsound}Marketing: yeah. There we go. Yeah,Industrial Designer: With the articulators. With bells on it.Marketing: that's m that's that's better too. More accurate numbers. Technologically innovative. Well, we're getting rid of the locator thingProject Manager: Which is a shame.Marketing: which whichUser Interface: Mm. I'd give it a three for this {disfmarker} for that.Marketing: yeah {vocalsound} {disfmarker}Industrial Designer: No need for teletext.Marketing: {gap}.User Interface: Yeah. I mean the menus thing is something you don't normally see on um on a remote,Marketing:'Kay.User Interface: but {vocalsound} you see it in a lot of other places.Marketing: Yeah, mobile phones.Project Manager: Mm.Marketing: And y what you're doing is moving the menu from the television to the remote control, so it's {disfmarker}User Interface: Mm-hmm.Marketing: You say three I might go as far as two on that. Three.User Interface: I'd give it a three.Project Manager: I'd be tempted with three, yeah.Marketing: Three. Okay.Project Manager: We'll get panned on the next one, anyway.Marketing: Okay. Materials that people find pleasing.Industrial Designer: {vocalsound}Project Manager: Yeah, wMarketing: Sponginess is what they really would have wanted, apparently.Project Manager: It is, yeah. Don't blame them.Marketing: {vocalsound}Project Manager: Um because of the way that we've minimalised the number of buttons and such.Marketing: Yeah.Project Manager: Plastic, it sucks. But it's no worse than any of the other pl remote controls we have.Marketing: That's true. It's not a step backwards.Industrial Designer: {gap} fiveUser Interface: Mm-hmm. I'd s I I'd give it a six, to be honest.Industrial Designer: SixProject Manager: {vocalsound} {vocalsound} {vocalsound}Marketing: {vocalsound} Yeah, okay let's give it a six.Industrial Designer: Six, {gap}.Marketing: {vocalsound} Okay, that's totally thrown everything off balance. Inspired by the latest interior and clothing fashion. W we could. What colour were we gonna make itIndustrial Designer:

What did User Interface think of the fashion style of the remote control when discussing the product evaluation

Marketing concluded from the market research that users expected the remote control to combine fruit and vegetable elements with its fashion design. User Interface disagreed with Marketing, for it was believed by User Interface that fruit and vegetable style was not the sole criterion for satisfactory fashion design of the remote control. Instead, User Interface implicated that all designs inspired by current fashions were likely to win the users over.

That's this bit right here. And uh this bit is this one easy to use for visitors or for anybody I guess it's just the same as saying easy to use interface, so it's kinda condensed into one. And we can come back to it, you said.Project Manager: Okay.Marketing: So.Project Manager: No and which we will do very very shortly. Um. Okay. Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do. Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well. Um the only way to get this down was either to ditch the a L_C_D_, at which point we've removed a large part of how we were gonna interface, {gap} require more buttons, etcetera. Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure. Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in, we've got point two of a Euro left over there. So we're just managing it really. Even then as well, um there was no criteria technically defined for a joystick so I've used what I think's appropriate. With any luck that won't mean that we've incurred more cost than we can actually afford to. It blows a lot of our really good ideas kind of slightly to one side, for example the possibility of having a U_S_B_ connection is definitely not viable now. Um.Marketing: Different languagesProject Manager: That should still be viable. We've got an had to get this in, to have a positive {disfmarker} you know, even based on the four of us being heavily biased, umMarketing: Mm-hmm. Yeah.Project Manager: {vocalsound} it was gonna be quite hard to get anything standing out I'd say possibly, based on um the the cost features.User Interface: Mm.Industrial Designer: Mm, yeah.Marketing: Even if we were to increase this entire thing by by seven, we were to go down a grade to to four, we would have to do {disfmarker} I mean we didn't we weren't that kinda optimistic too optim overly optimistic. You know like we didn't we didn't add we didn't subtract a whole seven points from these things, so I think we're definitely on the good bit.User Interface: {vocalsound}Marketing: Even if we gave this one seven and this one seven, that's still only three extra points over seven. You know, it's {disfmarker} yeah,User Interface: Mm. Personally, I think given that the product um only replaces a single remote controlMarketing: we did it w it was okay. It was good.User Interface: that you've already got, are people really gonna shell out twenty five Euros for something that's only marginally goodIndustrial Designer: Well, it depends who your {disfmarker} who's {disfmarker} what the target people are, like you'd say maybe the fashion consciousProject Manager: Maybe it's been targeted {disfmarker}Industrial Designer: women would be going, oh look at that,'s cool, it looks like a {disfmarker}Marketing: Mm-hmm.Industrial Designer: it's yellow, looks like a banana, it's cool it's gotta {disfmarker} look good in the sitting room.Project Manager: Hide it in the fruit basket.Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology {gap} it's good, it's got an L_C_D_ screen's only got two buttons and a joystick. So, which which kind of Mm.Project Manager: I'd {disfmarker}Industrial Designer: Wouldn't itMarketing: w maybe you'd be a bit too {disfmarker}Project Manager: Yeah. {vocalsound}Marketing: yeah. There we go. Yeah,Industrial Designer: With the articulators. With bells on it.Marketing: that's m that's that's better too. More accurate numbers. Technologically innovative. Well, we're getting rid of the locator thingProject Manager: Which is a shame.Marketing: which whichUser Interface: Mm. I'd give it a three for this {disfmarker} for that.Marketing: yeah {vocalsound} {disfmarker}Industrial Designer: No need for teletext.Marketing: {gap}.User Interface: Yeah. I mean the menus thing is something you don't normally see on um on a remote,Marketing:'Kay.User Interface: but {vocalsound} you see it in a lot of other places.Marketing: Yeah, mobile phones.Project Manager: Mm.Marketing: And y what you're doing is moving the menu from the television to the remote control, so it's {disfmarker}User Interface: Mm-hmm.Marketing: You say three I might go as far as two on that. Three.User Interface: I'd give it a three.Project Manager: I'd be tempted with three, yeah.Marketing: Three. Okay.Project Manager: We'll get panned on the next one, anyway.Marketing: Okay. Materials that people find pleasing.Industrial Designer: {vocalsound}Project Manager: Yeah, wMarketing: Sponginess is what they really would have wanted, apparently.Project Manager: It is, yeah. Don't blame them.Marketing: {vocalsound}Project Manager: Um because of the way that we've minimalised the number of buttons and such.Marketing: Yeah.Project Manager: Plastic, it sucks. But it's no worse than any of the other pl remote controls we have.Marketing: That's true. It's not a step backwards.Industrial Designer: {gap} fiveUser Interface: Mm-hmm. I'd s I I'd give it a six, to be honest.Industrial Designer: SixProject Manager: {vocalsound} {vocalsound} {vocalsound}Marketing: {vocalsound} Yeah, okay let's give it a six.Industrial Designer: Six, {gap}.Marketing: {vocalsound} Okay, that's totally thrown everything off balance. Inspired by the latest interior and clothing fashion. W we could. What colour were we gonna make itIndustrial Designer: until you know the costs. Um. Okay. Are the costs within budget Well,Industrial Designer: {vocalsound}Project Manager: they are now that we have our slightly less than capable product.Marketing: Okay.Project Manager: We've evaluated it, and we can say that we came out with a value of three.Marketing: Yeah.User Interface: Actually I want th one thing I would say {disfmarker}Project Manager: {vocalsound}User Interface: I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over {gap} going over-budget um m would make to sales.Project Manager: It's {disfmarker} yeahMarketing: And like response from consumers {gap}.User Interface: And we could even you know, market two versions.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: Wee cheapie version with the nice bio-morphic rubber. {vocalsound}Project Manager: And then the final one where you get to call it Hal.User Interface: Yes.Project Manager: But we'll go into that later.Marketing: {vocalsound} Sure.Project Manager: Right umMarketing: {vocalsound}Project Manager: is there anything else that anybody would like to to add, um {gap} anything they think that's not been covered, before I quickly write up a final report. Um I dunno, I mean we've got a product. We maybe aren't as happy with it as we'd like to be, but we've got something we think we can maybe stick onto the the market and sell. And of course something we have been avoiding talking about'cause of we've no information is selling them directly to the manufacturers. There is a huge market.Marketing: Yeah.Project Manager: I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that.Marketing: Yeah.User Interface: Mm.Project Manager: Yeah. So um unless anybody's got anything they'd like to add, we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such.User Interface: And I can get my bus. Okay.Project Manager: YeahMarketing: Yeah. Okay, let's {disfmarker}Project Manager: Uh thank you for your participation.Marketing: Thank you.User Interface: Thank you.Marketing: {vocalsound} I was actually kind of upset you know at the budget, and that we had to cut a lot of stuff. It's like man, we we can't have the locator thing. And s yeah that's just bad. Do you think maybe {gap} the prices were were madeProject Manager: That {gap} a question we can ask {gap}. {vocalsound} aim your a um product maybe at the technological kind of sector, then you can afford to maybe jack the price up slightly from what it is.User Interface: Yeah.Project Manager: Because they will pay outrageous cash to {gap}User Interface: Mm. I mean I th {vocalsound} I mean I think to r retaining the s the more sort of bio-morphic form in the articulation would gain more in s uh would gain more profit in sales than it would lose in uhProject Manager: first on the market.User Interface: in added expense.Project Manager: Mm.Industrial Designer: And the price was like {disfmarker} it was twice the w assembly cost. And would it have to be twice that It could be like coulda had the assembly {gap} like maybe fifteen Euro.Project Manager: It could even {disfmarker}Industrial Designer: We'll still settle for twenty five {vocalsound}.Project Manager: That's true, yeah.Industrial Designer: Maybe. {vocalsound}Project Manager: Um I suppose these are all that will have to be taken up with a at a different group at I guess. As to a {gap} the costs involved. But I mean we've got a a prototype.User Interface: Such as it is.Project Manager: {vocalsound} So I dunno, I I think it's gone okay today, considering the information that we've had at our disposal, and um such.Marketing: Maybe the counts wou woulda been better if we had a list or more {disfmarker} Yeah, to begin with.Industrial Designer: In the beginning, yeah.Marketing: Yeah.Project Manager: Probably would have {disfmarker} mean we could have come up with a lot more solid design in the end,Marketing: Yeah.Project Manager: I would have to agree. It is very much a pity to um get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive. Always hard to tell

Summarize the whole meeting.

Industrial Designer and User Interface presented a prototype of the new remote control according to the team's previous meetings. However, due to the budget limit, the team had to give up the spongy rubber material and the double-curved design. Instead, the remote control would be made of plastic and have only one curve. There would not be any location function, either. The team decided to make the remote control conspicuous by designing a bright yellow banana shape in case it got lost easily in a room. In the product evaluation, the team was satisfied with its success in reducing the number of unused buttons. The user interface was considered to be user-friendly enough. However, the team also admitted that there was still room for improvement on the location function, technological innovation, the material, as well as the fashion style of the remote control. At the end of the meeting, all team members expressed themselves about the teamwork sincerely.

access plans are there to address an issue around, primarily, changing the nature of people who go to university and making sure that nobody is put off from pursuing that. So, that's part of a wider piece of work that I'd want to see as an outcome agreement. But, as I said, I think looking at outcomes for students and outcomes of that activity, rather than the inputs of the activity, over a longer period of time, is probably a more effective way of doing it. I think it's still--. In a way, it's difficult to make a final judgment on whether fee and access plans in their current format have worked, because we need to know what'll happen to those students in the future. But undoubtedly, despite the limitations of them, I do think we're making progress in terms of access, but I don't think we can necessarily point to the fee and access plans as being the driver for some of those improvements.Hefin David AM: No, I appreciate that, and some of the things you're saying reflect some of the discussions we've had, but what was clear is that the process and bureaucratic nature of the way you present fee and access plans doesn't work, particularly given the fact that, four years on, early fee and access plans are still being evaluated. There's a real problem there. So, what you're saying--can I just pin down what you're saying--is that we may be moving away from yearly fee and access plans to something that's longer term and outcome focused.Kirsty Williams AM: That's my preference. So, I think the principle--I'd like to think we can all agree around the principle of what a fee and access plan is hoping to achieve, but I think there are better ways of doing were to do that because a university was breaking fee limits or because there were real questions about the quality of the provision or whether a university was not complying with the financial management code--personally, I wouldn't describe those as minor matters, as a Minister, if we had an institution that was significantly falling down on quality and HEFCW were using these powers to intervene. I wouldn't describe that as a minor matter.Dawn Bowden AM: No. That's fair enough. And, actually, on that point, we've had some recent high-profile issues in Swansea and Trinity St David, and HEFCW still haven't yet used their powers of intervention. Do you find that surprisingKirsty Williams AM: I think what they have done in these circumstances is, perhaps, used their ability to support those institutions through what, undoubtedly, have been challenging times. Given the fact that there are ongoing legal processes attached to Swansea University, I think it would not be appropriate for me to comment any further, because there are still matters in train with regard to that institution. But clearly, our expectation on HEFCW is to ensure that they are using their powers to support those universities, and I would expect them, if they felt necessary, to use the full remit of their powers if they felt that that was what they needed to do. Now, I have to trust their professional judgment that that has not been necessary to date, but our expectation is that they would do that if they felt it was necessary.Dawn Bowden AM: Okay. Thank you. Thank you, Chair.Lynne Neagle AM: Hefin David has some questions now on fee and access plans.Hefin David AM: Are you concerned that neither the regulator nor the sector seem to have any confidence in fee and access plansKirsty Williams AM: I think the concept of a fee and access plan is an important concept. Whether we can do them better, whether we can reflect on what's happened to date and create a better system of what's included in a fee and access plan and how those fee and access plans can be monitored, there's an opportunity to do that in forthcoming legislation.Hefin David AM: So, have you been aware of specific issues yourself Have they brought them to youKirsty Williams AM: Well, no, not in the sense that they've brought them to me to talk about specifically. From my perspective, fee and access plans are focused very much on inputs, and, really, I'd like to think about outputs and outcomes, more importantly--what are the outcomes of the fee and access plan, not necessarily just how much money has been spent on them. I think, certainly, to really understand the success of the fee and access plan, you have to question whether an annual basis is an appropriate timescale for a university to be working to, and whether we could have something that was focused over a longer period of time. Because, when you think about it, you write the plan and then you're into it, and then, the next thing you know, you're writing your next year's plan. So, I think there's an opportunity there to look to restructure. So, do I see a place for fee and access plans going forward, as part of our outcome agreements Yes, I do. Can we do them differently to make them more effective Yes, I think we can.Hefin David AM: So, why would introducing outcome agreements make them work any betterKirsty Williams AM: Well, I think they're going to be a part of an outcome agreement--part of that wider expectation. So, fee and available by the Welsh Government. So, I think we are, at this moment, relaxed about that, and there are some difficulties around deciding and introducing fee limits on postgraduate courses. I think what's really important to me is the success at the moment of attracting people to postgraduate and part-time study in Wales, as a result of our reforms to student finance. But, clearly, we'll need to keep that under review. But, at this current moment, the Act precludes fee regulation in some areas and there's not a pressing policy need that we've identified to date.Lynne Neagle AM: Okay. Thank you. Okay, we're going to move on now to some questions about the level of ambition in the higher education Act and any lessons for the PCET Bill, from Janet Finch-Saunders.Janet Finch-Saunders AM: Thank you. To what extent has the 2012 university funding system limited Welsh Government's policy leverage over the sector, and how has the HE Act addressed this beyond the levers offered by fee and access plansKirsty Williams AM: Of course, the Act was introduced as a direct result of the changing scenario around finance and the different ways in which, because of the reduction in HEFCW's budget, the level of influence that HEFCW would be able to exert over institutions through the imposition of terms and conditions of funding--. So, the Act was introduced in part to address that shift in influence and the Act also has provided HEFCW with a range of new powers of intervention and sanctions in the case of non-compliance by institutions. Personally, I wholeheartedly believe that tertiary education providers should contribute to national goals and outcomes as part of what I'd describe as a civic mission. I'm determined that any legislation that I bring forward and any commission that I establish will process--and wanting to make sure that the Bill that's laid next year hasn't been discussed with anybody else before it comes to be considered by the Senedd. So, the broad principles have been discussed, but specific details of what goes into a Bill or policy instructions that inform a Bill haven't been the subject of consultation--Hefin David AM: Because that happens at Stage 1.Huw Morris: Indeed, yes.Hefin David AM: Okay. Sorry, can I move on to the next itemLynne Neagle AM: Oh, you're going on to the next section.Hefin David AM: Yes, unless there's anything specific--Lynne Neagle AM: Yes, I just wanted to clarify, if we're moving to a longer term approach to this, how will the new body be able to establish that things are actually working, that the powers are working, if we're working on a five-year time frameKirsty Williams AM: As we've heard, we can't really properly assess fee and access plans in the current arrangements, because it takes time for those cohorts of students to go through and activities to go through. Being able to move to a system where fee and access plans, for instance, could be over a three-year period I think allows universities to be more strategic in some of their investments and some of their activities around fee and access. In a single-year plan, it's almost knee-jerk, it's the need to demonstrate that you're doing something, and doing that within that period of time, rather than a more strategic view--. Can I just say, I know it's not quite subject to this, but we're really moving forward in terms of access and broadening access into the HE sector. For me, student financial support is one aspect of it, but if we're really thinking about social mobility and attracting people into higher education

What did the meeting discuss about the advantage of the Act

Although highly challenged by the participants, Kirsty Williams AM argued that the Act had fulfilled the Government's objectives in regulating institutions, safeguarding contribution, managing fair access and protecting the principle of institutional autonomy. These strategic aims were still really important but in the new situation, it was required to recognise the higher education and research Bill across the border in England. In this case, to continue fulfilling its national outcomes, the Act should evolve by implementing new student support measures.

were to do that because a university was breaking fee limits or because there were real questions about the quality of the provision or whether a university was not complying with the financial management code--personally, I wouldn't describe those as minor matters, as a Minister, if we had an institution that was significantly falling down on quality and HEFCW were using these powers to intervene. I wouldn't describe that as a minor matter.Dawn Bowden AM: No. That's fair enough. And, actually, on that point, we've had some recent high-profile issues in Swansea and Trinity St David, and HEFCW still haven't yet used their powers of intervention. Do you find that surprisingKirsty Williams AM: I think what they have done in these circumstances is, perhaps, used their ability to support those institutions through what, undoubtedly, have been challenging times. Given the fact that there are ongoing legal processes attached to Swansea University, I think it would not be appropriate for me to comment any further, because there are still matters in train with regard to that institution. But clearly, our expectation on HEFCW is to ensure that they are using their powers to support those universities, and I would expect them, if they felt necessary, to use the full remit of their powers if they felt that that was what they needed to do. Now, I have to trust their professional judgment that that has not been necessary to date, but our expectation is that they would do that if they felt it was necessary.Dawn Bowden AM: Okay. Thank you. Thank you, Chair.Lynne Neagle AM: Hefin David has some questions now on fee and access plans.Hefin David AM: Are you concerned that neither the regulator nor the sector seem to have any confidence in fee and access plansKirsty Williams AM: I available by the Welsh Government. So, I think we are, at this moment, relaxed about that, and there are some difficulties around deciding and introducing fee limits on postgraduate courses. I think what's really important to me is the success at the moment of attracting people to postgraduate and part-time study in Wales, as a result of our reforms to student finance. But, clearly, we'll need to keep that under review. But, at this current moment, the Act precludes fee regulation in some areas and there's not a pressing policy need that we've identified to date.Lynne Neagle AM: Okay. Thank you. Okay, we're going to move on now to some questions about the level of ambition in the higher education Act and any lessons for the PCET Bill, from Janet Finch-Saunders.Janet Finch-Saunders AM: Thank you. To what extent has the 2012 university funding system limited Welsh Government's policy leverage over the sector, and how has the HE Act addressed this beyond the levers offered by fee and access plansKirsty Williams AM: Of course, the Act was introduced as a direct result of the changing scenario around finance and the different ways in which, because of the reduction in HEFCW's budget, the level of influence that HEFCW would be able to exert over institutions through the imposition of terms and conditions of funding--. So, the Act was introduced in part to address that shift in influence and the Act also has provided HEFCW with a range of new powers of intervention and sanctions in the case of non-compliance by institutions. Personally, I wholeheartedly believe that tertiary education providers should contribute to national goals and outcomes as part of what I'd describe as a civic mission. I'm determined that any legislation that I bring forward and any commission that I establish will want to reflect on and be mindful of as we take forward the new Bill, including the report of this committee as part of it. So, it is our intention that this Bill will be superceded by the new PCETR Bill.Lynne Neagle AM: Okay, thank you. We've got a series of questions now from Sian Gwenllian.Sian Gwenllian AM: Good morning. Do you believe that the Act has fulfilled all the Government's objectives Where are the weaknessesKirsty Williams AM: Diolch yn fawr, Sian. As I've said, it's a bit difficult to place myself in the mind of the previous Minister when this legislation was first envisaged and then taken through. You'll be aware that there were four main reasons for the introduction of the Bill: around regulation of institutions in Wales; safeguarding the contribution made to public good arising from Welsh Government's financial support for the sector; maintaining a focus on fair access; and preserving and protecting the principle of institutional autonomy. I think the evidence that has been received by the committee to date shows that there are different views about the effectiveness of whether all four strategic aims have been achieved. I think those strategic aims are still really, really important and certainly will underpin our thought process going forward, but we have to recognise the higher education and research Bill across the border in England, the implementation of new student support measures in Wales, as well as the report that was done by Ellen Hazelkorn, I think, means it is appropriate that we move forward with different proposals, not just regulation of the HE sector but the post-compulsory sector as a whole. We will look to see what we can do to strengthen or whether there is more that we need to do to achieve those four objectives, process--and wanting to make sure that the Bill that's laid next year hasn't been discussed with anybody else before it comes to be considered by the Senedd. So, the broad principles have been discussed, but specific details of what goes into a Bill or policy instructions that inform a Bill haven't been the subject of consultation--Hefin David AM: Because that happens at Stage 1.Huw Morris: Indeed, yes.Hefin David AM: Okay. Sorry, can I move on to the next itemLynne Neagle AM: Oh, you're going on to the next section.Hefin David AM: Yes, unless there's anything specific--Lynne Neagle AM: Yes, I just wanted to clarify, if we're moving to a longer term approach to this, how will the new body be able to establish that things are actually working, that the powers are working, if we're working on a five-year time frameKirsty Williams AM: As we've heard, we can't really properly assess fee and access plans in the current arrangements, because it takes time for those cohorts of students to go through and activities to go through. Being able to move to a system where fee and access plans, for instance, could be over a three-year period I think allows universities to be more strategic in some of their investments and some of their activities around fee and access. In a single-year plan, it's almost knee-jerk, it's the need to demonstrate that you're doing something, and doing that within that period of time, rather than a more strategic view--. Can I just say, I know it's not quite subject to this, but we're really moving forward in terms of access and broadening access into the HE sector. For me, student financial support is one aspect of it, but if we're really thinking about social mobility and attracting people into higher education Lynne Neagle AM: Good morning, everyone. Welcome to the Children, Young People and Education Committee. We've received apologies for absence from Suzy Davies and there is no substitute. Janet Finch-Saunders is joining us from the Assembly offices in Colwyn Bay via video conference. Can I ask Members if there are any declarations of interest, please No. Okay. Item 2, then, this morning is a post-legislative scrutiny session on the Higher Education (Wales) Act 2015. I'm very pleased to welcome Kirsty Williams AM, Minister for Education, and Huw Morris, who is director of the skills, higher education and lifelong learning group in Welsh Government. Thank you, both, for attending, and thank you for the paper that you provided in advance. I will just start the questioning by asking whether you are planning to repeal the 2015 higher education Act, or will it be amended by the post-compulsory education and training BillKirsty Williams AM: Thank you very much, Chair. I'm very pleased to be with the committee again this morning, although it's in slightly unusual circumstances. As a piece of post-legislative scrutiny, this was a Bill that was taken forward by a different Minister in a different administration, but I think it is really valuable work in the context of the question you just set out: what can we learn from the implementation of this piece of legislation as we move forward with our reform journey and with this Government and my proposals to introduce a new commission for tertiary education There is much, at the moment, that lies within the 2015 Act that we will look to bring forward into the new legislation, but there are certainly experiences--and I'm sure we'll come on to some of the evidence that has been received about what's worked, what perhaps hasn't worked--that we all

What did the meeting discuss about the weakness of the Act

The Act was considered that the legislation itself was not strong enough by Sian Gwenllian AM and Kirsty Williams AM agreed that remit letters were a really important way in which national priorities could be preserved. Moreover, it was stressed that it was important to make the distinction between the scale of private providers, and what could be termed as'unregulated providers'in the Welsh system. In this case, they should be designated on a case-by-case basis and always be able to protect the interests of the students. Besides, Kirsty Williams AM pointed out that the government had not identified an urgent reason to designate different types of courses as qualifying courses for the purposes of a fee limit, but in fact, the regulation for each type of them did differ from each other.

were to do that because a university was breaking fee limits or because there were real questions about the quality of the provision or whether a university was not complying with the financial management code--personally, I wouldn't describe those as minor matters, as a Minister, if we had an institution that was significantly falling down on quality and HEFCW were using these powers to intervene. I wouldn't describe that as a minor matter.Dawn Bowden AM: No. That's fair enough. And, actually, on that point, we've had some recent high-profile issues in Swansea and Trinity St David, and HEFCW still haven't yet used their powers of intervention. Do you find that surprisingKirsty Williams AM: I think what they have done in these circumstances is, perhaps, used their ability to support those institutions through what, undoubtedly, have been challenging times. Given the fact that there are ongoing legal processes attached to Swansea University, I think it would not be appropriate for me to comment any further, because there are still matters in train with regard to that institution. But clearly, our expectation on HEFCW is to ensure that they are using their powers to support those universities, and I would expect them, if they felt necessary, to use the full remit of their powers if they felt that that was what they needed to do. Now, I have to trust their professional judgment that that has not been necessary to date, but our expectation is that they would do that if they felt it was necessary.Dawn Bowden AM: Okay. Thank you. Thank you, Chair.Lynne Neagle AM: Hefin David has some questions now on fee and access plans.Hefin David AM: Are you concerned that neither the regulator nor the sector seem to have any confidence in fee and access plansKirsty Williams AM: I be empowered to enable that to happen through its regulatory and funding powers. Of course, the funding situation has shifted again now because of the introduction of what is commonly known as the Diamond reforms, but our new system of student finance does again shift the parameters of influence that HEFCW or any new tertiary commission could have. But, as I said earlier, it's not to say that institutions have had a free reign. We have been able to use the remit letter and our relationship with HEFCW to progress agendas that we would want to see. So, for instance, you'll be aware, in my remit letter, I am concerned about issues around how people working in the sector are paid. We've been able to successfully see all institutions sign up to becoming living wage employers, all institutions sign up to the Welsh Government's code of ethical procurement. So, it's not to say that the Act has meant that we've had no influence, but there are opportunities now, because of the change in financial circumstances once again, to look at that in any forthcoming legislation.Janet Finch-Saunders AM: Thank you, Minister. Do you share HEFCW's views on the benefits of having national targets to get institutions to address national priorities Is this something you wish you could doKirsty Williams AM: Well, it's not something I wish I could do; I think that we're doing it. Self-praise is no recommendation, but, because of the working relationship that we have, I think we're seeing some success in using the remit letter to influence national outcomes. So, I've just talked about living wage; we're also using our remit letter to drive transparency over senior leaders'pay, the gender pay gap within institutions. For instance, as part of this Government's commitment to improving mental health, we've think the concept of a fee and access plan is an important concept. Whether we can do them better, whether we can reflect on what's happened to date and create a better system of what's included in a fee and access plan and how those fee and access plans can be monitored, there's an opportunity to do that in forthcoming legislation.Hefin David AM: So, have you been aware of specific issues yourself Have they brought them to youKirsty Williams AM: Well, no, not in the sense that they've brought them to me to talk about specifically. From my perspective, fee and access plans are focused very much on inputs, and, really, I'd like to think about outputs and outcomes, more importantly--what are the outcomes of the fee and access plan, not necessarily just how much money has been spent on them. I think, certainly, to really understand the success of the fee and access plan, you have to question whether an annual basis is an appropriate timescale for a university to be working to, and whether we could have something that was focused over a longer period of time. Because, when you think about it, you write the plan and then you're into it, and then, the next thing you know, you're writing your next year's plan. So, I think there's an opportunity there to look to restructure. So, do I see a place for fee and access plans going forward, as part of our outcome agreements Yes, I do. Can we do them differently to make them more effective Yes, I think we can.Hefin David AM: So, why would introducing outcome agreements make them work any betterKirsty Williams AM: Well, I think they're going to be a part of an outcome agreement--part of that wider expectation. So, fee and available by the Welsh Government. So, I think we are, at this moment, relaxed about that, and there are some difficulties around deciding and introducing fee limits on postgraduate courses. I think what's really important to me is the success at the moment of attracting people to postgraduate and part-time study in Wales, as a result of our reforms to student finance. But, clearly, we'll need to keep that under review. But, at this current moment, the Act precludes fee regulation in some areas and there's not a pressing policy need that we've identified to date.Lynne Neagle AM: Okay. Thank you. Okay, we're going to move on now to some questions about the level of ambition in the higher education Act and any lessons for the PCET Bill, from Janet Finch-Saunders.Janet Finch-Saunders AM: Thank you. To what extent has the 2012 university funding system limited Welsh Government's policy leverage over the sector, and how has the HE Act addressed this beyond the levers offered by fee and access plansKirsty Williams AM: Of course, the Act was introduced as a direct result of the changing scenario around finance and the different ways in which, because of the reduction in HEFCW's budget, the level of influence that HEFCW would be able to exert over institutions through the imposition of terms and conditions of funding--. So, the Act was introduced in part to address that shift in influence and the Act also has provided HEFCW with a range of new powers of intervention and sanctions in the case of non-compliance by institutions. Personally, I wholeheartedly believe that tertiary education providers should contribute to national goals and outcomes as part of what I'd describe as a civic mission. I'm determined that any legislation that I bring forward and any commission that I establish will process--and wanting to make sure that the Bill that's laid next year hasn't been discussed with anybody else before it comes to be considered by the Senedd. So, the broad principles have been discussed, but specific details of what goes into a Bill or policy instructions that inform a Bill haven't been the subject of consultation--Hefin David AM: Because that happens at Stage 1.Huw Morris: Indeed, yes.Hefin David AM: Okay. Sorry, can I move on to the next itemLynne Neagle AM: Oh, you're going on to the next section.Hefin David AM: Yes, unless there's anything specific--Lynne Neagle AM: Yes, I just wanted to clarify, if we're moving to a longer term approach to this, how will the new body be able to establish that things are actually working, that the powers are working, if we're working on a five-year time frameKirsty Williams AM: As we've heard, we can't really properly assess fee and access plans in the current arrangements, because it takes time for those cohorts of students to go through and activities to go through. Being able to move to a system where fee and access plans, for instance, could be over a three-year period I think allows universities to be more strategic in some of their investments and some of their activities around fee and access. In a single-year plan, it's almost knee-jerk, it's the need to demonstrate that you're doing something, and doing that within that period of time, rather than a more strategic view--. Can I just say, I know it's not quite subject to this, but we're really moving forward in terms of access and broadening access into the HE sector. For me, student financial support is one aspect of it, but if we're really thinking about social mobility and attracting people into higher education

What had the Act and the Bill already achieved

To answer this question, Kirsty Williams AM first introduced the achievements that the new system of student finance did again shift the parameters of influence that HEFCW or any new tertiary commission could have in the different situations, as a direct result of the changing scenario. Moreover, it was a great success to see all institutions sign up to becoming living wage employers, all institutions sign up to the Welsh Government's code of ethical procurement.

were to do that because a university was breaking fee limits or because there were real questions about the quality of the provision or whether a university was not complying with the financial management code--personally, I wouldn't describe those as minor matters, as a Minister, if we had an institution that was significantly falling down on quality and HEFCW were using these powers to intervene. I wouldn't describe that as a minor matter.Dawn Bowden AM: No. That's fair enough. And, actually, on that point, we've had some recent high-profile issues in Swansea and Trinity St David, and HEFCW still haven't yet used their powers of intervention. Do you find that surprisingKirsty Williams AM: I think what they have done in these circumstances is, perhaps, used their ability to support those institutions through what, undoubtedly, have been challenging times. Given the fact that there are ongoing legal processes attached to Swansea University, I think it would not be appropriate for me to comment any further, because there are still matters in train with regard to that institution. But clearly, our expectation on HEFCW is to ensure that they are using their powers to support those universities, and I would expect them, if they felt necessary, to use the full remit of their powers if they felt that that was what they needed to do. Now, I have to trust their professional judgment that that has not been necessary to date, but our expectation is that they would do that if they felt it was necessary.Dawn Bowden AM: Okay. Thank you. Thank you, Chair.Lynne Neagle AM: Hefin David has some questions now on fee and access plans.Hefin David AM: Are you concerned that neither the regulator nor the sector seem to have any confidence in fee and access plansKirsty Williams AM: I be empowered to enable that to happen through its regulatory and funding powers. Of course, the funding situation has shifted again now because of the introduction of what is commonly known as the Diamond reforms, but our new system of student finance does again shift the parameters of influence that HEFCW or any new tertiary commission could have. But, as I said earlier, it's not to say that institutions have had a free reign. We have been able to use the remit letter and our relationship with HEFCW to progress agendas that we would want to see. So, for instance, you'll be aware, in my remit letter, I am concerned about issues around how people working in the sector are paid. We've been able to successfully see all institutions sign up to becoming living wage employers, all institutions sign up to the Welsh Government's code of ethical procurement. So, it's not to say that the Act has meant that we've had no influence, but there are opportunities now, because of the change in financial circumstances once again, to look at that in any forthcoming legislation.Janet Finch-Saunders AM: Thank you, Minister. Do you share HEFCW's views on the benefits of having national targets to get institutions to address national priorities Is this something you wish you could doKirsty Williams AM: Well, it's not something I wish I could do; I think that we're doing it. Self-praise is no recommendation, but, because of the working relationship that we have, I think we're seeing some success in using the remit letter to influence national outcomes. So, I've just talked about living wage; we're also using our remit letter to drive transparency over senior leaders'pay, the gender pay gap within institutions. For instance, as part of this Government's commitment to improving mental health, we've access plans are there to address an issue around, primarily, changing the nature of people who go to university and making sure that nobody is put off from pursuing that. So, that's part of a wider piece of work that I'd want to see as an outcome agreement. But, as I said, I think looking at outcomes for students and outcomes of that activity, rather than the inputs of the activity, over a longer period of time, is probably a more effective way of doing it. I think it's still--. In a way, it's difficult to make a final judgment on whether fee and access plans in their current format have worked, because we need to know what'll happen to those students in the future. But undoubtedly, despite the limitations of them, I do think we're making progress in terms of access, but I don't think we can necessarily point to the fee and access plans as being the driver for some of those improvements.Hefin David AM: No, I appreciate that, and some of the things you're saying reflect some of the discussions we've had, but what was clear is that the process and bureaucratic nature of the way you present fee and access plans doesn't work, particularly given the fact that, four years on, early fee and access plans are still being evaluated. There's a real problem there. So, what you're saying--can I just pin down what you're saying--is that we may be moving away from yearly fee and access plans to something that's longer term and outcome focused.Kirsty Williams AM: That's my preference. So, I think the principle--I'd like to think we can all agree around the principle of what a fee and access plan is hoping to achieve, but I think there are better ways of doing think the concept of a fee and access plan is an important concept. Whether we can do them better, whether we can reflect on what's happened to date and create a better system of what's included in a fee and access plan and how those fee and access plans can be monitored, there's an opportunity to do that in forthcoming legislation.Hefin David AM: So, have you been aware of specific issues yourself Have they brought them to youKirsty Williams AM: Well, no, not in the sense that they've brought them to me to talk about specifically. From my perspective, fee and access plans are focused very much on inputs, and, really, I'd like to think about outputs and outcomes, more importantly--what are the outcomes of the fee and access plan, not necessarily just how much money has been spent on them. I think, certainly, to really understand the success of the fee and access plan, you have to question whether an annual basis is an appropriate timescale for a university to be working to, and whether we could have something that was focused over a longer period of time. Because, when you think about it, you write the plan and then you're into it, and then, the next thing you know, you're writing your next year's plan. So, I think there's an opportunity there to look to restructure. So, do I see a place for fee and access plans going forward, as part of our outcome agreements Yes, I do. Can we do them differently to make them more effective Yes, I think we can.Hefin David AM: So, why would introducing outcome agreements make them work any betterKirsty Williams AM: Well, I think they're going to be a part of an outcome agreement--part of that wider expectation. So, fee and available by the Welsh Government. So, I think we are, at this moment, relaxed about that, and there are some difficulties around deciding and introducing fee limits on postgraduate courses. I think what's really important to me is the success at the moment of attracting people to postgraduate and part-time study in Wales, as a result of our reforms to student finance. But, clearly, we'll need to keep that under review. But, at this current moment, the Act precludes fee regulation in some areas and there's not a pressing policy need that we've identified to date.Lynne Neagle AM: Okay. Thank you. Okay, we're going to move on now to some questions about the level of ambition in the higher education Act and any lessons for the PCET Bill, from Janet Finch-Saunders.Janet Finch-Saunders AM: Thank you. To what extent has the 2012 university funding system limited Welsh Government's policy leverage over the sector, and how has the HE Act addressed this beyond the levers offered by fee and access plansKirsty Williams AM: Of course, the Act was introduced as a direct result of the changing scenario around finance and the different ways in which, because of the reduction in HEFCW's budget, the level of influence that HEFCW would be able to exert over institutions through the imposition of terms and conditions of funding--. So, the Act was introduced in part to address that shift in influence and the Act also has provided HEFCW with a range of new powers of intervention and sanctions in the case of non-compliance by institutions. Personally, I wholeheartedly believe that tertiary education providers should contribute to national goals and outcomes as part of what I'd describe as a civic mission. I'm determined that any legislation that I bring forward and any commission that I establish will

How could the Act and the Bill be improved

Currently, the government planned to use the remit letter to drive transparency over senior leaders'pay, the gender pay gap within institutions. For instance, it had been a success to use the remit letter and some funding to drive change and some improvements in mental health in the higher education sector. To conclude, Kirsty Williams AM suggested that the new PCET reforms were aimed to create a legislative regime and a regulation regime that encouraged collaboration and co-operation across the sector.