ad_objectives.py

ad_objectives = {
    "Ninguno": {
        "name": "Ninguno",
        "description": "No specific campaign objective",
        "key_metrics": ["General metrics"],
        "copy_strategy": "Create a balanced ad without focus on specific metrics"
    },
    "Reconocimiento": {
        "name": "Reconocimiento",
        "description": "Increase your brand visibility and reach people more likely to remember it",
        "key_metrics": ["Reach", "Impressions", "Ad recall lift", "Video plays"],
        "copy_strategy": "Use memorable messages that highlight brand identity, create content with visual and emotional impact, and emphasize what makes the brand unique"
    },
    "Tráfico": {
        "name": "Tráfico",
        "description": "Direct people to a specific destination such as website, Facebook page, Instagram store or app",
        "key_metrics": ["Link clicks", "Page views", "Daily unique reach", "Impressions"],
        "copy_strategy": "Include clear and direct CTAs, create urgency to visit the destination, highlight the value they'll find when clicking, and use language that invites immediate action"
    },
    "Interacción": {
        "name": "Interacción",
        "description": "Promote interactions with your page, posts, videos or start conversations in Messenger",
        "key_metrics": ["Page interactions", "Post interactions", "Video plays", "Messages"],
        "copy_strategy": "Ask intriguing questions, invite people to share opinions, create content that generates discussion, and use a conversational tone that encourages participation"
    },
    "Clientes potenciales": {
        "name": "Clientes potenciales",
        "description": "Collect contact information from people interested in your business through forms",
        "key_metrics": ["Lead generation", "Messages", "Conversions", "Cost per lead"],
        "copy_strategy": "Offer clear value in exchange for contact information, highlight exclusive benefits, minimize risk perception, and create a sense of limited opportunity"
    },
    "Promoción de la app": {
        "name": "Promoción de la app",
        "description": "Increase installations and specific actions within your mobile application",
        "key_metrics": ["App installations", "App actions", "Cost per installation"],
        "copy_strategy": "Highlight the app's unique features, emphasize ease of use, show attractive screenshots, and clearly communicate the problem the app solves"
    },
    "Ventas": {
        "name": "Ventas",
        "description": "Maximize conversions and sales on your website, app, or Facebook or Instagram store",
        "key_metrics": ["Conversions", "Catalog sales", "Average order value", "ROAS"],
        "copy_strategy": "Emphasize irresistible offers, create a sense of scarcity or urgency, highlight testimonials from satisfied customers, and eliminate purchase objections with clear guarantees"
    }
}