Update sophistication/levels.py

sophistication/levels.py

@@ -51,13 +51,31 @@ sophistication_levels = {
         "example": "Mientras el 90% de los expertos en pérdida de peso siguen promoviendo métodos obsoletos, un estudio reciente de la Universidad de Harvard ha demostrado que solo 3 de cada 100 dietas funcionan a largo plazo. ¿Te atreves a descubrir por qué la nuestra es una de ellas? Respaldada por 200 médicos y con resultados documentados en más de 5,000 pacientes que no solo perdieron peso sino que mejoraron sus marcadores metabólicos en un 40%."
     },
     "Nivel 5: Mercado insensibilizado y hastiado": {
-        "description": "Customers ignore all promises and distrust any advertising.",
+        "description": "The audience no longer believes in promises or proofs. They're tired of sales messages and immune to any type of direct offer. Here the focus is no longer on the product or service, but on emotional connection and values. The brand leaves an imprint on the consumer's subconscious, aligning with their principles, lifestyle, or worldview.",
         "questions": [
-            "Do people no longer believe in my industry?",
-            "Have they seen so many similar offers that they ignore any advertising?",
-            "Can I break the pattern with radical honesty?"
+            "What values or emotions do I want to convey beyond the product?",
+            "How can my brand represent a lifestyle or identity that my audience identifies with?",
+            "Is my message aligned with a deeper idea than just the sale?",
+            "How can I create an emotional experience instead of just highlighting benefits?",
+            "Does my brand stand for something meaningful that transcends the product itself?"
         ],
-        "strategy": "Use radical honesty to differentiate yourself.",
-        "example": "No te prometo perder 10 kg en una semana, pero si sigues este plan, verás resultados reales y sostenibles."
+        "strategy": "Instead of selling directly, convey a purpose or philosophy that resonates with the audience. Use storytelling, emotional branding, and inspirational messages. Let the audience want to identify with what your brand represents. Communication doesn't focus on product features, but on how the customer feels when choosing you.",
+        "characteristics": [
+            "Emotional connection over rational benefits",
+            "Brand values and purpose at the forefront",
+            "Storytelling that creates identity and belonging",
+            "Minimal direct selling or product mentions",
+            "Focus on lifestyle and emotional experience",
+            "Inspirational tone that transcends the product category"
+        ],
+        "example": "Creemos que aprender es un viaje para cambiar tu vida. ¿Listo para dar el siguiente paso?",
+        "brand_examples": [
+            "Coca-Cola: 'Destapa la felicidad.' → No habla del refresco, sino de un sentimiento.",
+            "BMW: '¿Te gusta conducir?' → No vende autos, vende placer y experiencia.",
+            "Nike: 'Just Do It.' → No vende zapatillas, vende determinación y superación personal.",
+            "Apple: 'Think Different.' → No vende tecnología, vende innovación y pertenencia a un grupo selecto.",
+            "Dove: 'Belleza Real.' → No vende jabón, vende autoestima y aceptación.",
+            "Airbnb: 'Pertenece a cualquier lugar.' → No vende alojamiento, vende experiencias y conexión humana."
+        ]
     }
 }