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22,228 | STORY TELLING
CHALLENGE AND SELECTION
I am super passionate about what I do in the world which is selling of banks products to Corporate
organizations whilst convincing them we are the institution of choice in service delivery and ultimately
superior returns. Telling business and marketing stories is a thing of pride for me as it helps me in
convincing and driving new business developments. Many times I recite how best to deliver my stories
to convince a prospect and in turn convert them into full-fledged customers of my bank.
However, telling the perfect story tailored to suit each customer is dependent on several factors which
include but is not limited to their profile/status, banking needs and net worth.
APPLICATIONS
In delivering my stories, I consider a lot of factors that guarantees an almost successful outcome in
my few years in the field. Some of these factors includes:
a. Solving a Problem: This usually could range from the basic needs to the more personal
issues and complicated corporate needs of the customers. Having ready-made answers to
their needs and questions instills a level of desire.
b. Being Personal: In storytelling, getting personal when delivering your lines helps
communicate trust and confidence which translates to successful marketing.
c. Be Authentic: This simply means communicating the truth in the most effective manner.
Being caught in a lie never ends well and is a terrible way to start a relationship.
d. Have a Desired Outcome: This means knowing what the endgame of your conversation is.
Might even realize you do not have to complete your story most especially when the desired
outcome has been achieved.
INSIGHT AND APPROACH
With several years of experience in using this tool (Story Telling). I can say with certainty that it is
very effective in the Business development field as it communicates effectively and also requires
direct feedback.
This feedback in turn determines the effectiveness of the tool and also helps in reflecting on how
best to improve on the skill.
Story telling can always be improved upon but is guaranteed with high probability of success once
leveraged because at the end of the day, Everyone loves a good story.
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22,229 | Visualization Challenge & Selection The tool I chose to use is storytelling because in my opinion people feel more connected to stories other than anything. And especially the topic I chose story telling is effective other than anything else.
Application
I started to interview different people and observe people in my area. I interviewed localists and some shopkeepers and some of their customers. I told them about my topic and asked for their opinions. Insight & Approach
What I have learned from conducting this exercise with several groups is that while the opinions– especially the revised public opinion that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve; the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem spaces.
I am sharing a story of a shop owner whom I interviewed he runs a business of Chemical fertilizers.
He doesn’t have that much of expanded business. What his opinion was people don’t want to pay a rupee more basically they want things at cheaper costs. He told his customers about the made in China products and their pros and cons. Some of his customers denied him for buying alternatives because of its higher costs. But some of them got ready to buy the alternatives. But after the clash on Ladakh border majority of his customers buys alternatives even without telling. The surprising thing for me was that the owner was facing loss still he was promoting alternatives. And people became aware about what products are they purchasing. I believe if we can boycott made in China products it is a chance for us to enter in a global market as a worthy and strong opponent of China.
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22,231 | Reflection-Mind Mapping
Challenge As a member of the leadership team within my organization, I am responsible for not only for the daily operations that keep business running, but finding new ways for us to be effective, efficient, and more productive. This involves constantly asking “what else?” when it comes to how we do business and serve our members. Recently, I found that a large portion of our member base seemed to be coming to us with similar issues around changes to our credit card product. This put me right into solve mode initially, but I realized that this was an opportunity for me to dip a toe into my new knowledge of Design Thinking and find a more innovative solution to a problem that was not yet fully explored or articulated.
Selection and Application I chose the Mind Mapping tool as it is a concept that I can easily employ myself and share with my fellow leaders without them having full knowledge of Design Thinking. The concept of creating an art gallery or yard sale to present many pieces of data to a group of stakeholders is such a simple but effective process.
To begin, I set the stage with proper expectations with my team and explain what is hoped to be gained. I printed member surveys along with the demographics associated with each. I included branch locations that these came from for reference as well. The gallery process was laid out very clearly in the last video if Module 3, so much so that I was able to put together a “gallery” for my team to tour in a very short period. Based on the feedback received on this alone, I found that most of my peers found this to be a much more engaging way of reviewing large amounts of data.
Insight By applying the Mind Mapping tool, I found that clustering common insights and connections in large groups of data is intuitive behavior for most. Having several stakeholders involved allows for lots of good dialogue that often led to more insights. By setting the expectations up front, we were able to have many dynamic discussions in the small break out groups that discussed common findings. I am currently working with the team to translate these insights into design criteria in order to move forward.
Approach I was once a firm believer in collecting historical data, huge reports full of graphs and statistics and more to create a business plan for anything that needed “solving.” That’s now a thing of the past. As a first- time user of this Design Thinking concept, I can now shift my mindset so that I don’t rush to solve and instead take the time to learn.
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22,232 | Reflection – Mind mapping
The challenge
I am working on marketing agency, and we start new Facebook page to promote our product , and we tried so hard to increase the engagement in our posts , in order to increase sales, the challenge is to Increase the engagement by editing the posts style and content in a way that attract people and drive them to engage with our products , as the problem is human-centered , because we need to understand our market behavior , attitude , culture and traditions . we need more data to understand our product value to the new market, as we have some data, we need to start doing research
The selection
I chose to use mind mapping tool , so I can look for pattern and themes I have in my data , furthermore , I will collect data from different competitors , so I need to know what is the common thing they are using and how they enter that market and how they acquire new customers
The application
After collecting a large quantity of data I will use the mind mapping tool to establish criteria for what if idea generation phase, and to capture and represents the minds of our customers,
First, I will do my research then identify my criteria then establishing a design criteria
I will start researching my competitors , to see what kind of price strategy they are using , how they attract people to their website , what is their competitive advantage ….etc. , then I will develop my criteria and what I have found and last I will establish my criteria for the next phase.
Insight
After applying the mind mapping tool I established my criteria which they are , use low penetration pricing strategy , use informal language in our posts , create high quality design posts , up to date with trends , create attract color post , and making the information as simple as I can ,
In this way I think sales and engagement will increase within one month.
Approach
Mind mapping is one of the strongest creative thinking tool , I will start using it in different way not only to find a pattern and themes in my data but also to organize my thought to make a new decision , moreover I can apply the storytelling to in order to attract people to my ads , cause as a human being we love to hear a story until the end
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22,235 | ENVISION
Challenge & Selection
The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared
understanding of a problem space among a diverse group of stakeholders before attempting
to identify and define possible solutions to the problem. I use this approach often with our
customers, who are government agencies working to apply technology innovations to
modernize their mission or the delivery of their services to their customer, which may be U.S.
citizens, businesses, and non-citizens. I have used the technique of using a straw man
visualization of a problem domain with a set of questions or prompts for discussion to allow
a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when
identifying pain points and opportunities for improvements or solutions.Application
I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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22,242 | Reflection – Mind Mapping
Challenge & Selection
As a data scientist, it is very essential to decipher the complexity of the relationships between
the variables in the data as the discovery of insights is one of the most significant tasks in
data science to generate values for businesses. The collaborative nature of the development of
data science solutions necessitate the aligned thinking of a group of data scientists in which
combined creativity of the data scientists are required to uncover the insights in large and
highly complex data. However, the absence of an creativity driven structured approach to
integrate the creativity of a group of data scientist impede the discovery of meaningful
analysis outcomes as the traditional collaboration technique is time inefficient. Therefore,
mind mapping tool is selected to innovate the collaborations between data scientists in
analysing large volume of data as it is one of the most power tools in the design thinker’s
toolbox which is expected to drive creativity in designing customer-centric data solutions.
Application
The founder of IDEO, David Kelley said that make a list when doing something analytical
and make a mind map when doing something creative. Therefore, to induce creativity in the
analytical process in data science, I start by transforming the hierarchical analytical
procedures into a flatter mind map to develop a common ground and initiate creativity for the
data science team. An elementary mind map comprises the analysis objectives and
procedures is created using stick notes on the whiteboard to facilitate the data science team in
integrating and synergize the essential analytical components to generate creative data
solutions. For the data science team, the mind map acts as a tree with empty branches in
which they are invited to combine their efforts to decorate the ‘tree’ with their creative and
customer-centric thoughts.
A set of stationery such as scissors, sticky notes and markers with different colours are
provided to motivate the team to creatively express their ideas by leveraging different
visualizations to express their ideas in addition to textual contributions. In addition, I posted a
question on the white board to encourage the participation of the team by asking the team
what they would do if anything is possible. Consequently, a very colourful ‘tree’ is developed
in which the data science team is motivated to freely express their thoughts. The mind map
empowers the data science team to incorporate creativity into the traditional analytical
processes as the resources which includes mind map and stationery are provided to initiate
the creativity thinking of the team.
Insights
The designing of the data science solutions is often time inefficient due to the absence of an
appropriate design thinking tool to generate the integrated creativity of many talented data
scientists in the team despite the existence of many structured analytical procedures.
However, the implementation of the mind map improves the process of designing data
science solutions as it organizes and integrates the individual inputs in the team. The
implementation of the mind map technique empowers the induction of creativity in the
traditional data science workflow as it facilitates the team to communicate through
visualization in addition to the textual communication. The mind map motivates the team to
creatively express the essence of their ideas though visualization instead of a full-length
report to explain the ideas. The mind map successfully stimulates high participation rate as
the ‘tree’ belongs to the team instead of a particular individual. Therefore, the data science
team perceived the mind map as a collaborative effort which encouraged them to participate
in the process of developing the mind map. In addition, the mind map technique triggers the
expression of many novel ideas in analysing large volume of data to produce business values
as the technique eliminates the burden of generating strictly applicable strategies.
Approach
The generation of novel data driven solutions is significant in pushing the limits of innovation
in solving real-life problems with data science. However, it is equally significant to examine
the practicability of the novel ideas prior to the execution of the ideas in business
environment involving huge investments. The mind map technique empowers the data
science team to answer 2 of the 4 important questions in design thinking, namely ‘what if’
and ‘what wows’. However, it is essential to combine mind map and learning launch tools to
facilitate the induction of creativity in data science workflow and determine which novel idea
works. Therefore, I would combine mind map and learning launches approaches in the next
creativity generation exercise to answer the last significant question in the big 4 questions of
design thinking, namely ‘what works’ as this facilitates the determination of which novel idea
to implement and scale up in the business environment.
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22,243 | Challenge & Selection
The tool that I chose to use for my challenge was visualization, particularly because I thought it was a good answer to the what works question for my example. When I was in the National Guard, I attended a course called WLC, or Warrior Leaders Course, which was for soldiers who were either in a team leader position, or ready to be put in that position. Part of the course was to successfully teach a short class to a group. I chose to teach the basics of how to flank an enemy position as a squad, since I had spent my last two years as an infantry fire team leader while I was still serving on active duty, and I had a lot of training on the topic. Flanking as a squad involves breaking the squad into two separate parts, and it is critical to be aware of the position of the other half of the squad. Using visualization allowed me to show the group everything they needed to see in order to perform the maneuver successfully.
Application
This class was open to any MOS, or military occupational specialty, not just infantry, so while everyone knew what flanking was, we did not all have the same type of training. The whole class was moved outside and broke up into groups, and each person in the group would take a turn giving their lesson. Each group had a course instructor observing, who would quiz the rest of the group after each lesson to ensure that it was taught successfully.
To begin, I had everyone gather around me and went over some basic points, outlining what I was going to cover in my instruction. I drew in the dirt what was essentially a grid, marked an area in the middle to represent an enemy position, and broke a stick into pieces to represent each member of the squad. The squad was made up of one squad leader, two team leaders, and a few soldiers in each team, usually seven to nine people total. Before flanking, the squad would be moving together until they locate the enemy position, and at this point the squad leader might make the decision to flank on the position.
The next part of my instruction demonstrates why visualization is a great tool to teach something like this. On the squad leader’s call, one team would pick up and move either to the left or the right, and get on line as a team perpendicular to the team which had stayed put. I grabbed the sticks from one team, and moved them as I explained to the group what was happening and why. Once the sticks were in place, I explained how the two teams would coordinate their movement with each other, and each team would move towards and beyond the enemy position, and then regroup afterwards. Using the visualization tool by moving sticks over a grid worked very well to get my point across to the group, as they were all able to watch it happen, and see all the moving pieces involved in the maneuver.
Insight & Approach
In retrospect, if I were to go through the same exercise again, there is at least one thing that I would add to the way I taught my lesson. As I put the sticks in their places on the ground, I would have the others in the group line up in the same way instead of just as a big huddle around me. I think having them follow the movement of the sticks as I moved them through the flanking maneuver would help simulate what it is like to coordinate the movement of the two teams, and it would also help to ensure that everyone continues to pay attention. In addition to getting everyone involved, I believe that seeing the
others in the group directly in front of them would make it very clear why the movement has to be coordinated perfectly, due to the friendly soldiers moving through their field of fire.
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22,247 | Story telling
Challenge
I, as a hospitality consultant had to come up with something fresh for my companies’ biggest event organized to showcase our diversified skills in terms of domain experts and technical competence. The invites were sent to all our existing client base include some potential with hope to strengthen business relationships and which will ultimately drive to more business/revenue growth. Our theme was “simplicity” which was the challenge I faced as my presentation/demo had to be flowering with this years’ theme.
Selection
To overcome the challenge, it had to be something innovative, something fresh to the viewers’ eyes. I went through each of the design thinking tools to identify which tool will be most suitable to help me design think and innovate. I was keen with the design tool “Story-telling” as I knew my audience’s background and had a clear sequence of events to follow. The best way to win the viewers was to sell the challenge first and raise engagement in business which suits perfectly for my challenge. It also made most sense as the hospitality industry is to touch your customers’ heart whenever/wherever you can, and there is no better way of showing this that to story tell, as I can take the audience along the with the customers journey from the time they decided to go on holiday, being wowed and return home.
Application & approach
I have assembled a team from other functional areas as well to have a mix of ideas at this stage. There are serval crucial customer touch points in a tourists’ journey cycle that I though would be best to highlight with relation to “keeping it simple for the customer”. To map the guest life cycle we used alternate approach storyboard from design thinking method Visualization.
The first touch point was creating the reservation for a hotel. This is a pain point which many customers times not make the best choice to suite there travel purpose, yet alone time consuming an unsure. To simplify this, I took a moment to reflect!. Since the new generation is increasingly on social media, imagine what it would be like to chat your way with artificial intelligence? We came up with a prototype BOT for Facebook chat messenger which has a conversation with the account user and capable of providing wide spread of information and pictures (when applicable) while your reservation is created in an-instant. We also added a pre-check-in functionality using Facebook itself!
Second touch point was check-in at the hotel. This is where your first impression is made!. We have already developed a check-in mobile application and was in perfect timing to be demonstrated. Thirdly, while at a restaurant of the hotel offering him personalized offers based in his preferences.
At this point the best way to showcase was if these were in visual scenarios, hence we got the idea that “role-playing” was best to create the effective testing environment.
Insight
It seems that we were using visualization method and story-telling method hand in hand. These techniques were very useful because we always stayed on point to the theme of simplicity. It was easier to sell the challenge when we showcase a real-life tourist life cycle scenario. Also, to translate my idea’s
to my own team members were easy with story-board technique as there were from different business functions, and not hospitality. It was easier was all-of-us to relate and we generated more new ideas as we were looking for customer touch points, which I’m sure with storying telling, we would have never though of some. A good example would be “at a restaurant”. We show cased where a restaurant waiter is able to identify the guests’ when arrived (using ibeacon), and view his complete preferences like/dislikes (using google glass).
When we had the event, the audience enjoyed and was well engaged. We had a Q&A session at the event of the show to raise engagement in business. I think if I had presented these technologies without a story, it would have been very boring and at times would have not made any sense. I have learned that design thinking tools are very important when you are thinking of innovating and using your existing resources to best.
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22,248 | Hypothesis: Working from home for the call center employees, will increase overall productivity rate and job satisfaction. Challenge: As a member of my organization’s general services department, it is our challenge to increase the efficiency, lower the cost and to increase the employees job satisfaction. The project itself consist of 7 employees in collaboration with other departments such as the IT and facility management departments. The project in this basis depends on limited resources within the organization itself and might not require any additional special tools (hardware or software). A duration of 30 days is set for this project and working shifts based of a total of 8 hours 5 days a week. Selection: In order to quickly and broadly test/ experiment the idea our team chose the learning launch tool. This is based on the team’s design and thinking of the idea itself and how it would be experimented. Application: For our first trail of the remote system we brought to our attention to the tools (software& hardware) that were provided in collaboration with the other departments and this will enable us to asses it and whether we could handle day to day tasks such as meeting, incoming/ outgoing calls, customer experience. It was found that those tools not only gave the opportunity to increase the efficiency but also it showed that wider reach of services for both employees and customers such as, quicker access to data and resources, wider connection methods, mobility, increased accuracy, lower cost rates and less time consumption as have been provided from statistical data from other departments in concern. It means the quality of services has been increased over the quantity which is far more than expected. Moreover, it was also found that the idea is more practical, adaptable and applicable. The first experiment took 2 weeks to be assessed with a lower error rate. As these tools are simple to use hence the fact of the similarity of systems used by the call center employees. The second trial was to increase the additional resources that were available to furthermore to enhance the current state of the remote call center to be more flexible in time and effort. This will also provide the team more work-life balance.
Insight: As of our implementation of our project from the assigned duration it came to our attention that the results from those tools came up to our expectations and has increased t the department’s productivity. Assuming that there are no restrictions to use them from home as some of the data found to be fragile to be viewed by any non-authorized person to get access to. Approach: As our team has been gone through this process in which they used all tools provided, we came to the conclusion that those tools are the most appropriate to be used in this project and could be easily implemented within the organization as it is a user-friendly interface that brings to the success of working from home. But bearing in mind that this could be used as a foundation for upcoming projects in near future.
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22,251 | Mind Mapping
Challenge
I am an Art History teacher in a fine arts high school. My teaching subjects include art history of both Iran and the world. The problem I have always faced in my career is that my students do not show much of interest and motivation toward the art history of Iran as much as they do for the world's art history. They are really interested when we talk about western art but sadly when it comes to Persian art, I have to take exams to make them keep going with the subject. with my background of study in design and during the instructions of this course (Design thinking for innovation) I decided to take an innovative approach in order to detect the exact causes and find a solution for the problem.
Selection
As the teacher of 52 Art Students, I could gather great amount of information from my students. So there was no lack of data. I just needed a tool to organize and translate all this raw data to useful insights. So I decided to choose Mind Mapping, since there was so much information to be processed and Mind Mapping is a tool for looking for pattern s and themes in our data. (according to the last lecture of week 3) This tool will help the process of design to move forward by putting each element under specific category and that will affect our understanding of the problem and will show us the right issues to work on.
Application
First, I want to talk about the ways that helped me to gather the information I needed from my students. Most of the data has been obtained during some written questions, in which, I asked few questions from the students to know how do they feel about western and Persian art history. also in my questions I wanted to know how do they think about those subjects (mostly about their importance and necessity). Since my target audience are painters and illustrators, I ask them to draw and paint about what they feel and think in the simplest way.
After my research, in one of my classes (22 students) I made three personas from the data that my students had given me. also I told them to hang their drawings about the subjects. They had 40 minutes to look around, think and take notes. Then, at the next step, we choose to do the classification from whole to component. We agreed on few theme, including feelings, importance, being practical, the book, the class and others. After that, the students add their notes written on sticky notes to the categories on the whiteboard. At the end of the class, there were lots of sticky notes under every category.
Insights
As we moved further in the process, the school and I learnt a lot of things since that day. Some notes are really fascinating. For instance, some students wrote that there is lots of foreigner Instagram pages on the internet about western art history and museums that they follow. In that pages you can find posts that increase your knowledge and interest about western and especially modern art but there are only few Instagram pages that share about Persian art and they are not posting every day. In this case, we had some discussion in school about being more active on social medias and the website of the school. We will focus on online activities that shows interesting facts about Persian arts.
Also, there were some notes about the poor quality of existing pictures of different form of Persian arts in the book and also on the internet. That sounds right to me since the students of arts are more likely to be visual learners and we are looking forward to provide them with better picture and videos.
Approach
Mind Mapping tool was really a fun approach to the problem and still really eye-opening. Especially because my students could stick their notes without their names, I think they were more comfortable than if they had to talk about them (which will happen more in other tools). So I think I will use this tool again in my teaching career and I am sure that still I can learn more and more.
But the next time, I think I will combine it with visualization tool at the beginning. Since visualization will give us the opportunity to convey our concepts and understanding of each other’s concepts in the fastest way and it will accelerate the process.
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22,253 | Visualization tool for Innovation in Data governance
Challenge & selection
My challenge consisted in helping one of my customers, a railroad company, to define its data governance organization for railroad infrastructure knowledge. Railroad activities involve different roles from different units respectively responsible for sales, circulation, maintenance or projects. Those units mostly operate apart from each other however their efficiency and the company efficiency depend on their ability to generate and exchange data at the relevant level of quality. The current organization only provides poor data quality. Growth of circulation needs, safety issues and market opening are the challenges that they have to face together that oblige them to ensure a stronger data governance.
Talking about data governance or data ownership in the context of this company was a challenge because it is really abstract for most of the people involved. That is why I chose visualization tools to overcome this difficulty. I did use visualization tool first to share the results of a journey mapping phase, it took the form of user experience graphic pointing out daily good and painful moments when generating, processing, controlling, publishing or using key railroad infrastructure data. Then I used visualization tool during a Workshop where participants created a prototype of the future data governance organization.
Application
I used journey mapping and “user experience graphic” to scope the problem taking into account the point of view of each unit (I focused my study on key roles of data generation, control, publishing and use). Journey mapping was the opportunity to deeply understand the expectations of every stakeholder and to point out the main pain points and their root cause. It took me a month and a half with the help of a co-coworker to follow the activities of each key role. I shared the results with the stakeholders and I let them time to discuss, challenge and appropriate the outcomes.
Then I set a workshop and selected 12 participants from different units to generate ideas for each pain point. During the first step of the Workshop, I split the group into 3 groups of 4 people with a representative of each unit in each group. Each group shared their ideas with everyone. For the second step, I mixed the group to make another 3 working groups of 4 people and I invited them to use the generated ideas as building blocks to define the future data governance organization. For each group the data governance organization took the form of a graphic compliant with the process notation standard of the company (BPMN). A person of each group shared their view and responded to questions and remarks of other participants. Finally during the last step, we draw the target organization by identifying the common denominator of each proposition and completing with ideas agreed by the whole group.
I finally set a meeting to validate with the management the main outcomes and the milestones of a pilot roll-out. The pilot is currently in progress on a narrow scope, every key role has been distributed, and the main processes are roughly defined and will be detailed during this experimentation.
Insight & Approach
Using journey mapping and user experience graphic allow me to point out the painful moments experimented by each stakeholder and to identify the main root cause of the data governance problems which is the various key data definition and different uses across the different railroad units respectively responsible of sales, circulation, maintenance or projects. The sharing of the journey mapping outcomes using visualization tools (user experience graphic) was also a key success factor as it was the first step to set a common view overcoming unit specificities. Every stakeholder realized the operating consequences of poor data quality and their role in the big picture. Visualization tool was very helpful to create empathy from everyone.
Ideas generated during the workshop were gathered in different themes: new roles, tools, organization principles, activities, macro processes. The Workshop was really productive and performed in a good mood despite former tenseness between units. When we draw the target organization, I paid attention to everyone and made sure that each participant even the quietest validated each decision. I learned that silence does not mean agreement. The use of visualization tools (Process drawing) helped me a lot to mitigate vocabulary sterile debate especially when we started to talk about data “ownership”. Visualization tools helped to redefine necessary roles and associated activities in a very effective timing as the Workshop only took a day.
The experimentation is currently in progress. The people involved are enthusiastic and proud and act as ambassadors to their colleagues. The result is very different from state of the art in data governance, more simple and understandable for people working in this railroad company.
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22,256 | Mind Mapping
Challenge:
I am a College Student.The challenge in my case was that myself and some
of the other students along with the staff incharge were asked to list out the difficulties for students in studies.First we, the class committee discussed about the difficulties and we felt that we weren't clear in expressing our points. So, our staff incharge asked us to do some creative idea to do this and give some suggestion along the list to make us stand out from others.
Selected Tool:
I suggested to use mind mapping tool to organize our points in some kind
of flow/order and make it clear for the others who look at this. Mind Mapping is a tool in design thinking to find some kind of the pattern or theme in our collected information and get some idea to overcome the difficulties in the collected data. Mind mapping in design thinking is not about just one persons mind but about mapping the data from minds of various persons. This mind mapping is done by a few persons to represent the pattern of their own amd discuss the different pattern to come up with one better idea.
Application:
In our challenge we used this mind mapping on the thoughts of the
toppers , mediocres and slow learners. These thoughts showed diverse variations and made us think of whether we canplot it or not. From our class committee we asked one from each of the 3 category to come out and try to find some pattern with thoughts. At first, they were a bit confussed on how to do but on showing them how to do it, they got the idea and started finding pattern with the thughts. Among all the three we found out some common base like their attention towards lectures were having impacts in their marks. Similarly, we found some other similar thoughts from the list and some from out of the list. Finally on mentioning all the similar thoughts we determined the areas of attention needed. We represented this to our H.O.D ,he congratulated us. Later we came to know that the finalised list of us and the ideas were similar with others but we made it a bit quite simpler and easier for them to understand.
Insight:
The insighted our team gained was from that point we were trying to solve
every issue we had from the base of thoughts we had about it. We understood that most of the things had some peculiar pattern and if we could figure those pattern we can find the solution even in an instant. We also understood that we don't need immediate solution for a problem , its just we have to look about the various reasons for it and from looking at those reasons we can find the appropriate solution for it.
Approach:
Next time i want to give a try for story telling to make others understand
my points from visualization of the reasons i have for a problem and make them to suggest a story with their view of the pattern in that problem. This makes us to share our views in a more comfortable way and understand the differnet views of pattern.
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22,257 | Example Reflection – Visualization
Challenge
I am a college student and I have always been an active participator in the college cultural fests and have managed a few myself. So, the tool I often choose when I am stuck at a problem is Visualization. One such problem I encountered was that once we had to organize a fest at a very short notice and I was heading the logistics team. The people in the team were panicky as we had just three days to supply all the necessary things to the campus and to add to our woes, the campus was in a rural area without any proper commuting services.
Selection
Flowcharts and straw man figures help everyone understand their role in the chain. Also, it helps people get the knowledge about the scope and the important elements of the complete process. This tool helps in breaking the problem into smaller parts and enables people to see the whole picture clearly.
Application
Firstly, I asked the people about their concerns regarding the process, as asking questions gives an insight about what is going on in their minds and it becomes easier for me to help
them connect the dots. Secondly, I drew flowcharts explaining them the whole chain. It contained the places where they had to go, how they were going to reach there, what time would it take, the fare; everything. Next came the straw man and clouds, I had used them for addressing the remaining problems going on in their minds. Then we discussed those concerns and people ended helping each other by giving solutions to those problems with some very helpful insights.
Insight
Visualization is a very powerful tool when comes to handle a group of panicky people. In this situation, it helped them compress such a huge information in a few easy steps. They were able to understand how important their part was in the chain and at what rate should the work be done. The straw man and the clouds addressing the concerns were solved with such an ease when the people started to help each other.
Approach
As I have been in this type of a situation quite a lot of times and had known a little about Design Thinking before so, the other appropriate tool can be Mind Mapping. It also helps to provide a clearer picture and enables people to crunch information in a short period of time.
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22,261 | Example Reflection – Visualization tool Challenge & Selection Patient adherence to medications is by far lower than ideal. Data from USA
estimate that approximately half of all medical prescriptions are not followed appropriately by the patients, leading to increase in hospital admissions, costs, and deaths related to the non-adherent behavior. The issue of patient non-adherence brings concerns to the entire healthcare system, and therefore the solution should include all stakeholders. Design thinking could be a starter point for this complex question, and the
visualization tool could facilitate the communication among different players towards improving patient engagement into the treatments through innovative solutions. The visualization tool, by using visual elements, brings a common language for people with different skills and could be applied from the very beginning of the “what is” stage, helping with the “what if” purposes. Application A big pharmaceutical company was concerned about a new released product.
It was a new class of antiplatelet drug, indicated for patients with coronary heart disease. The drug efficacy has been proved in a clinical trial and the approved doses was one pill taken twice a day, on a daily basis, for at least one year. The drug seemed to be much better than the current therapy, however, real world data indicated patient adherence concerns. According to some preliminary real world information, the rate of patient adherence to this drug was lower than expected. Apparently, many patients were not following the right posology and moreover, part of them interrupted the treatment abruptly. Our consulting firm was contacted to help the pharmaceutical company to
understand what was going on. We suggested a design thinking approach, and applied the visualization tool. We invited a selected group composed by fifteen representatives of the pharmaceutical company from different areas (mainly marketing, supply chain, and medical affairs) and also five assistant physicians that usually prescribed this type of medication. It was an one day meeting divided into two periods, the first one in the morning aimed to discuss the “what is” issues, and the second, in the afternoon, in which we discussed the “what if” aspects. We started the day presenting data regarding low patient adherence to the
drug, which was defined as the problem we would like to solve. Then, we introduced to the audience some key elements of design thinking and after that, we divided the participants in five groups, each one composed by representatives of the pharmaceutical with different skills together with one assistant physician. We started the activity by asking each group to use the visualization tool in order to draw the patient journey across the treatment. Each group was stimulated to design through images the journey of the patient from diagnosis to the treatment considering the entire care cycle and including the use of the drug we were interested in. Additionally, we asked each group to identify pain points and opportunities during the cycle that could be associated with the low rate of medication adherence. After one hour of
discussion and design, each group produced a big picture of the care cycle, with many pain points. Then, each group presented the big picture and the results of their discussion to the audience, and finally, based on each visual presentation, all participants came up with common and relevant pain points that could make a difference in the rate of patient adherence. Insight & Approach The visualization tool allowed the identification of many opportunities during
the process of care that could be associated with lack of medication adherence. For instance one group drew the figure of a patient taking the medication twice a day (which is the right posology) and the group discussed that taking twice increased the chance of sometimes forgetting to take the pill as compared to other similar medication that is taken once a day. Another interesting picture showed a patient going to the drugstore to buy the pills, and the group discussed that perhaps one patient on a busy day or having a tight schedule could not have time to buy the medication on that day, interrupting the treatment till the next day. Many other situations came up during the discussion and certainly going deeper through these elements could generate alternatives that ultimately would result in innovation and better compliance with the treatment. The next time we would apply the visualization tool we should invite other
players from the healthcare system that could have different point of views from those we had in our session. We realized that the broader is the expertise of the audience, more ideas are generated.
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22,262 | The best way to get physical schooling experience in online education
Challenge and Selection
A great tool that I use often is storytelling. I attempted to use this tool with my classmates to explore how online schooling can be as rewarding as a physical school experience. Storytelling will be a means of helping my classmates visualize this message. Until 2 years ago, my classmates were immersed in physical school, so this experience will bring more insight to the conversation. By sharing different stories of personas about their experience of online education and getting feedback from my classmates, I try to bridge the gap from physical to online education. The information I gather helps me develop different strategies in order to enhance the online school experience as effectively as physical schooling.
Application
My stories were based on the experiences of three students with very different backgrounds.
The first story is about Messi, a soccer player for his school's team. He has been missing his team mates and coach for the last 18 months with online schooling. The tournaments have stopped. He misses all the valuable lessons that sports teach all of us. The story of Gretel, a shy girl from the city, followed next. Art and music appeal to her. Her entire day consisted of reading primary school books and she misses choirs and bands in online schools. Music bands at her school participated in competitions all over the country. She misses that part of her school. Our next story was about Steve, a Geek in the class who liked to spend time in the school laboratory trying out new experiments. Over the past 18 months, he has spent all his time in classrooms, where concepts are discussed but never put into practice.
Insight & Approach
The three stories sparked a lot of discussion. My classmates empathized with all 3 personas about what they missed from physical schooling. Their next suggestion was to make subtle changes to enhance the online education experience. A number of creative ideas were presented. A student suggested that we have multiple classrooms (breakout rooms) for different activities such as arts, music, debate, quizzes... and let the students choose where they want to be. The experience will be similar to that of physical schools, and students can continue to participate in their favorite activities.
The course helped me use a new technique to convey my story and arguments, and, in the process, invite suggestions and ideas to improve the experience of the characters in my story. The application of this technique is endless, and I will not shy away from using it to solve any problems in my life.
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22,263 | Storytelling: a great way to motivate
• Challenge
I am a business student and I enrolled in my first internship experience few months ago, I was asked to be the leader in a group of other interns to realise a project which aimed at identifying and contacting prospective customers and convincing them to use the company’s products. The goal set by my supervisor was two hundred new customers by the end of the internship. Many days have elapsed, the deadline was getting close and still more than a hundred customers to identify. Like I expected them to, my team mates were getting increasingly discouraged, unmotivated and were thinking of giving up. As bad energy spread gradually in the group I had to react and overcome this challenge.
• Selection
Since our young age we were told stories such as the one about the fox and the grapes that contained morals, and it always seemed to be an efficient way to engrave those morals in our minds. Furthermore, storytelling is a tool that makes transferring a message more fluent and more effective by narrating special events that carries a moral. Storytelling is also about inviting people into a dialogue and making them interact and engage. Moreover this tool was particularly of a good use in this challenge because my team mates didn’t need to hear the usual motivational speech that they have already heard many times before, but they needed to be inspired and start being active in the discussion so we could find a solution, and what better way to do this than storytelling ?
• Application
I am in reunion room, I need to think of a way that I can persuade my team mates by and I need it quickly, they have to be convinced that we are able to reach our goal, and here comes the memory of a story that I read in the internet a long time ago and that followed me to this conference room. So I start narrating this story, wich is about a marine biologist that did an experiment with a shark, the first day the biologist puts in the tank bait fishes and as expected the shark ate them all. The second day the searcher separates the tank in two sections by installing fibreglass and puts the bait fishes in the opposite section of where the shark was. After many attacks, the shark always bounced off the fibreglass until he finally gave up, got tired and stopped trying. The marine biologist then removed the fibreglass but the shark didn’t attack simply because it was accustomed to believe in the existence of an obstacle. The moral here is no matter how many times we fail and believe that we will never succeed there is no real barrier. In fact the only obstacle is our mind, so we should never give up because what if success is just one try away?
• Insight & approach
This worked really well, my team mates instantly cached my message and responded to it exactly the way I expected them to. They needed enthusiasm, inspiration and motivation and this story captures those efficiently. We actually came up with good ideas that morning, used them and ended up surpassing the two hundred customers goal by nearly fifty more clients.
Since that day I knew that one could always convince, persuade, explain, demonstrate and get away with a good, context appropriate story. But now, after benefiting from this course I
will surely think of and read more stories that could be helpful. Besides the other tools presented in this course can all be as helpful as storytelling, and I would also add that I am very excited to use them all and develop a proper mindset for design thinking.
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22,265 | Reflection – Storytelling
Challenge One of our division’s core processes, in the organization I am currently part of, is to conduct quality internal audits to our restaurant operations. This is to ensure compliance to regulatory and statutory requirement, as well as conformance to the organization’s quality management systems and existing SOPs and guidelines. With the conduct of these audits, we can collect masses of data and information to analyze and interpret. We do capture the VOC (voice of the customers) through the restaurant’s feedback monitoring system and our internal customer satisfaction survey. But with the volume of these data, comes our challenge to interpret and analyze these into something strategic, relevant, and timely for our stakeholders to appreciate and something to derive top management directions from. Selection Our team has adapted and evolved over the years in the way we interpret and utilize our gathered data. From heavily numbers report and statistics-focused analysis. The principle of storytelling in this design thinking course is somehow similar to the emerging data storytelling. As taught in the module 2, “Storytelling says it's not about the list of things we have to do, it's about the connection that we give to people about a piece of information that we're trying to share. A good story at its essence, is simply conveying a message that has logic.” Hence, choosing the principle to infuse our data analysis technique would be a great tool. Application In the same manner with data storytelling, the audit scores and numbers in the audit reports and spreadsheet will just tell us “what happened” but not the why. Thus, we need to connect and corelate the data and weave the story behind the numbers. What is the story behind the numbers? They “why?” behind the high / low results of customer satisfaction survey or even the increase or decrease of customer feedback in our restaurant. And as the storytelling concludes, the “hows” will fold as part of the story. “How can we address this issue? How can improve from here? How can we elevate customer’s experience” and so on and so on. Insight With the use of the storytelling tool in our data processing, we were able to gather insights strategically. The stories behind the numbers -the customer’s feedback , specifically what do the customers really trying to say immensely help our organization in addressing and correcting issues as well as implementing preventive measure to avoid recurrence. More importantly, with the customer’s stories, insights and analyzed preference, we were able to effective drive continuous improvement project based on those analysis. Approach In today’s fast-paced environment, organization needs to be fast, adept and agile thus, we are currently looking to level up our data storytelling to data foresighting. From learning the stories, knowing the customer’s want, need and preference, we are aiming to anticipate it and craft our organizational strategies and management relevant directions based on those findings.
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22,267 | Example Reflection: Visualization
Challenge and Selection
The challenge was to study about hanging garden. I choose this topic to understand and explore about those people who are plants lover but lives in flats, and with their jobs they are unable to water their plants. In this I got an exposure to know about plants, space, management and material.
All the data is collects and synthesized to gain better understanding about hanging garden products. We needed a deep understanding of the people who were going to use our product, their needs, and we also needed to explore new ways of doing things, and maybe find better ways to do it.
Application and Insight
At first, putting all the information altogether which was collected through surveys, brainstorming and then coming up with new and different ideas.
Visualizing about the cost of the product (materials, plants etc.), the customer experience, different way to hang a pot in the available space, plants which are suitable for the place climate, social impact (how by using our product, people can have positive impacts), and saving birds from death by putting a contain which contain water and food with the hanging pot.
Approach
The final outcome was to have a good understanding of the problems faced by the plant lovers when they are having space problem and they are on jobs or on vacations, they don’t have to worry about it, the automatic system will manage it, but the user has to do time setting and fill the contain with water, that’s all and the user work done and no worries.
Because of the space problem, we are less connected to nature, but with this you are connected to nature, plants and birds too.
In addition, all tool are essential
Storytelling- by creating a context of the product, many users will understand which add up to good user experience.
Mind mapping-gathers of sources of information like observation, interviews, charts etc. Which lead to creative solutions.
Learning launch-it is the important step where we can test and see if it works or not and what exactly is working, which leads to cost less.
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22,268 | Design thinking for Innovation
DESIGN THINKING:
Design thinking is a process for creative problem solving. Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. Design thinking refers to the cognitive, strategic and practical processes by which design concepts are developed. Good design thinking is about bringing very different points of view together. Thinking normally is the 80% of the time, but for that, 20% of the time where we need something very disruptive, very innovative, very creative, we're going to have to put up with a little bit more of the ambiguity. It force them into a set of rules when we can't essentially create an algorithm for doing them then that makes them hard to outsource and hard to automate, and therefore more valuable. So it's things like design and design thinking and it's things like narrative and story, which we think is. There's no single piece of data that's going to make it easier. It's just about trying different things and experimenting, and trying to move forward towards a solution. We're never going to have enough information. We're never going to have the right information. We just have to interpret what we have now and do the best that we can. We can use powerpoint reports, charts to generate ideas from them. And in many cases, that, does work for incremental improvements. But if, we want something more disruptive, you really have to go into the field and, and find something proprietary. And experience it. We have abilities that are becoming more valuable, because they have certain attributes to them. There are two types of problems, there are mysteries and there are puzzles. Puzzles are problems where when you have the right level of data disclosure, when you have that absolute number, the problem can be solved. Design thinking solves the problems of customer's. On top of helping them approach problems from a customer’s perspective, design thinking sets them up to develop more unique and creative solutions to people’s needs. Design thinking encourages brands to recognize and remove unconscious bias when creating customer experiences. With a firsthand view of how people from all backgrounds use their products and services, companies can gain a complete picture of their audiences.
VISUALIZATION:
Here, I have learnt visualization tool as describe as follows. Visualization is about using images. It’s not about drawing, it’s about visual thinking. It pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally and that managers might not normally use. When explaining an idea using words, the rest of us will form our own mental pictures, usually informed by our training. We can present our idea to us by drawing a picture of it, you reduce the possibility of unmatched mental models. So getting in the habit of doing visualization is actually a way of cultivating that side of our brain work. Visualization is really important. For the process of design because it's actually a way of unlocking a different part of brain. It allows us to think in a nonverbal way. Most design thinkers call visualization as “the mother of all design tools”. 90% of information entering the brain is visual. Visualization is anything from the things we write on a chalkboard or a whiteboard. To the images that we create in a PowerPoint presentation, to photography, video. It's basically anything that takes us beyond just using words or language alone. Things like color. Things like symbols for example. The beauty of using visualization is that we can tap into a single picture. The more we begin to use pictures, the more that we begin to diagram while you talk, and create a visual image for people of how we are thinking. Pictures and images enable us to not only help people understand what it is we're trying to do, but to help really persuade them in the worthiness of that particular idea or the strength of, of that concept. There is an another tool called ‘Mind maps’ are used to generate, visualize, structure and classify ideas to look for patterns and insights that provide key design criteria. We do this by displaying the data and asking people to cluster them in ways that allow themes and patterns to emerge. What I learned from studying this exercise is, the visualization is used for Design thinkers to think or visualize the ideas for the problem and gives the proper solution by visualization to reality. I have referred many of the books, that says, it is a imagination of picture or visualization that describes the problem and searching for the solution by using this tool. Design thinkers usually solve problems by using this tool and plays a major role in design thinking. This tool helps many of the customers to run their business successfully. They gain profit or loss decided by their design thinking knowledge.
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22,270 | Example Reflection – Visualization Challenge & Selection The tool I utilized is Visualization; this instrument utilizes visual speculation to assist individuals with going to a sound comprehension of an inquiry preceding endeavoring to detail reactions of potential answers. This is a methodology I have regularly needed to work with in the field of visual depiction. Since the gathering of individuals fashioners need to work with tend to change, ventures are as a rule consistently began with a phase of ideation that expects to support the two partners also, originators see more than the surface-level inquiries that start the conversations. A few different ways these are showed incorporate the making of personas, compassion maps, mind maps, client venture maps, thus considerably more visual guides that connect to the push to identify comprehend the issues past the surface level. Application The procedure, as a rule, starts as a team with the customer or partners who have direct information and involvement in the issue. To start, a persona is made to be a delegate of the undertaking's intended interest group or those influenced. This makes it so the venture is given more course with respect to what the persona who speaks to the crowd may feel in response to the the task's possible to yield. With this persona, we can additionally comprehend things through a sympathy map dependent on this current persona's encounters which we separate from the gathered reactions of the intended interest group got through methods for information assortment, for example, studies and interviews. With the knowledge worked from this experience, we are permitted to ideate with mind maps that show how we may show up at the plan we consider required by the crowd. When this is fabricated up to a generous model, it is then additionally assessed with instruments such the client venture map furthermore, genuine testing to perceive how the crowd feels about what was made. Insight & Approach What I've gotten from this training is that the visuals that guide one's reasoning truly make a distinction. You see this when you attempt to clarify something exclusively with words and the crowd neglects to see, be that as it may, the second you give them visual guides, they, at last, comprehend what you have been attempting to pass on. The utilization of this visual concretizes the psychological ideas introduced by ideated words that have no set structures. It takes something that appears to be so unique in thought and carries its to a spoken to frame that is simpler to get a handle on when seen. Additionally, these guides likewise help us further our comprehension of the intended interest group when we mimic tests with them. Having a outwardly supported yield empowers them to disguise the experience further as though it's the genuine article. With this understanding, I'd prefer to additionally seek after the demonstration of representation for additional activities. Not just does it have an effect on the genuine advancement of the undertaking, yet it likewise makes for an powerful guide for every other person engaged with the undertaking..
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22,271 | Mapping tool for Feature/Story breakdown
Challenge – We were starting a new project and got a high-level demo of the application. I am a business analyst and we follow agile scrum framework. I had to work with the team (managers/stakeholders/architects/developers/Quality analysts) to come up with high level Epics/Features and stories and a high-level estimate. This project is for the migrating the current application experience from the legacy systems to the new cloud-based experience and optimize the same experience for clients. This also included covering the scenarios for third party collaborations on the client website and prioritize the features. The whole application was vast and there was a need to see all the functionalities to categorize them and prioritize them. Challenge was to brainstorm on features and then prioritization with virtual meetings as team is situated in different geographical locations.
Selection – To capture all the functionalities and then to depict them in a tool was the need. I started with excel (the most used tool) but brainstorming was becoming difficult also it was not very helpful for prioritization. Then while doing the course Jeanne mentions about mind mapping. I analyzed the tool and found that this would help us give a clear, consolidated and compact picture. Mind mapping tool was chosen as it had options to prioritize as well as the whole picture was visible. Gave the ease of updating as well as for brainstorming new ideas too.
Mind mapping tool gives you the option of categorization, add level and sub levels, add markers and priorities. It’s an open/blank slate best for brainstorming as well best for when teams are situated in different geographical locations and meet virtually.
Application and Insights – We started with brainstorming and started discussing the highest level of categorization. Then we identified the features and added them as features. Which were then further divided into stories. While we were at the feature level, we also identified the priorities and added them, so we pick up work based on priority. The technical requirements (non- functional) were identified and prioritized too. The dependency on third party teams were also discussed and represented. Mind map gives you visual depiction to understand categories, prioritization, levels, dependency. We were also able to track the completion at story level which in turn helped us track completion at project level, which was a big add-on. The modification also was easier, and we could see everything visually, so the brainstorming became better and clearer. We always had something to refer to for project level questions with clients
Its compact nature helped us in maintenance of artifact. We were also able to capture new ideas and enhancements. Mind mapping tool was an experiment that now helps us in each iteration and is a must artifact for new projects. Mind map tool is a powerful tool that helped our project in aligning to prioritized features and track progress. It gave us a medium to communicate clearly with client and visually.
Approach: When we are in projects where we have lots of unknowns and need lot of brainstorming, mind mapping works best. The first approach was to use classical ways of excel or word but then I wanted to try a more design thinking oriented approach. When I started the goal was only categorization and prioritization but later realized the full potential of the tool is much more. In the first phase it was only identifying the epics/features but then we used it to track progress, capture dependencies, for updating the clients. A visual depiction gave an extra advantage and the discussion became more fruitful.
Mind mapping tool helped us in brainstorming as well. We were able to eliminate many ideas too that were not good for the project.
Example: used login for easy understanding
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22,273 | Example Reflection – Learning Launch
Challenge & Selection
I work in a computer consulting firm, in the industrialization area, where we are only two people, since it is starting to grow. In this area we are in charge of implementing tools and methodologies in the different projects within the company, that is to say, we work in a transversal way to help the teams work more efficiently, eliminating dead time and waste that give us value to the process.
We want to make ourselves known, that the different teams of the company look for us and feel the need to carry out improvement activities, to help them in their work. Currently we are the ones who go directly to each of the teams to show them the different activities we do, tools we offer and methodologies that can be useful to implement. It would be much more interesting to make Design Thinking known and to be able to implement it in the teams, so that it becomes a new way of working and changing their mentality.
Selection
I have chosen Learning Launch because it is a very useful mechanism to turn an idea into something real, also because it allows us to do many quick and cheap experiments, because we throw ourselves into the unknown, to bet on something that we do not know how it will end, but with the hope that everything will go well and because if it goes well or badly, we will always learn something new.
Application
The first step was to conduct research to answer the question, "What is? To explore the real situation of each of the projects, which allowed us to identify the different needs that each project had, in order to have a solid base when determining which tools or methodologies to apply in each case.
Then we converted the ideas into specific criteria, by means of brainstorming workshops, in the specific case of a project, great ideas were obtained by gathering the whole team, identifying a list of ideas and then with the mind mapping we identified patterns that led us to more creative solutions answering the question "What wows? We performed quick tests implementing different work methodologies such as Lean, Scrum, Agile, to identify which one best adapted to their needs, also with tools such as Clarity, SharePoint, JIRA, among others that were a support for task management. We also took advantage of training activities in new methodologies such as Design Thinking to attract their interest in new ways of working.
Finally, we had to define What works? Through the Learning Launch, where a table is created with each of the assumptions of all the activities we did, workshops, brainstorming, mind mappins, training in other methodologies and tools, which helped us identify which worked best, which were more attractive to the teams and which obtained faster and cheaper results.
In this way the teams are already looking for us to support them in each of the processes and activities they carry out to obtain good results, on time and with the least possible waste.
Insight & Approach
I have learned the importance of Design Thinking in our way of working, in the amount of options it offers to carry out an idea to its end satisfactorily.
They are an excellent ally when working with such different teams and people with whom I have to work every day, because every project has its own needs, and each person works in a different way.
It gives us a focus to identify what really matters, to eliminate what does not bring value and that generate barriers, and focus on a faster learning, collaborative and that makes us feel part of the process, that we are a team.
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22,275 | Example Reflection – Storytelling
CHALLENGE & SELECTION
The context that I have decided to address is the one that I develop daily in these
months. It is an international volunteering in which its objective is world peace and the
development of people, this through leadership in fact the organization is based on
some leadership pillars for its members, one of them is to empower other people .
Especially when you occupy a leadership role, then that is precisely what I perform and
I am in charge of young people who have not yet finished university, but want to develop
certain soft skills, so based on this I have decided to put into practice the use of
storytelling in meeting spaces that are held weekly.
APPLICATION
I have managed to apply storytelling in the spaces in which I have to generate trust and
teach my members, that is, they do not speak specifically about the objectives or tasks
they perform. I have been able to apply through time lines between members to get to
know each other, this in the first days to relate with confidence. Subsequently, it has
been applied to introduce topics where learning is shared in the cognitive aspect and we
generate motivations among some so that they can take on new roles within
volunteering.
INSIGHT & APPROACH
I could apply storytelling in the next meetings that may be generated, but this time it
would be for my members to carry out and apply this tool that will allow them to have
a much more global vision. In addition, I am still developing a plan on how to apply it to
employability factors not only in the members of the volunteer but also in young people
in general who are in the stage of their first professional activities, in order to empower
them to make decisions and new challenges in their professional lives. The different
thing that could be done is that this is effectively face-to-face because due to the
situation all the volunteering activities are being managed virtually.
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22,277 | Reflection – Mind Mapping
Challenge:
I am a junior Electrical and Electronics Engineering student. Also, I double major in
Computer Engineering. During my summer internship, I was asked to work on a huge project
that contains large code blocks and performs some operations on a web server. I had to
refactor the main class in this software program. However, this class is the most important
one in the project because it manages all information about the customers of a company. I
needed to transform this software class into a modular form. So, people could work on it
easily. The code was composed of 3541 lines and it was hard to understand. Also, its methods
were so complicated and untidy. I wanted to fix this class, but since there were long code
blocks, it was hard to distinguish all blocks’ functionality. Also, all methods were dependent
on each other, and I needed to keep that order. It was a huge project and hard to visualize
without having a plan.
Selection:
I thought that if I had a clear and neat map that shows the functionalities and dependencies of
the methods used in the program, it would be much easier to see and implement things that I
wanted to do. Therefore, I use the mind mapping tool during my design thinking process.
Application:
Approximately there were 120 methods in this project. They were used for different
purposes. For instance, 40 of them were used to create a new customer profile, 40 of them
were used to create an account for a customer, 20 of them were used to find the details of the
customer, and 20 of them were used to update a customer’s profile. All of these methods
were written in a single file. Therefore, programmers had difficulty when they were trying to
find a method that they look for. They had to go over all 120 methods and find their desired
method. There was not any distinction between these methods, so there is not an easy way to
find a specific one.
I read all of these methods’ codes and decide for what purposes this method was used. Then,
I realized that there were four main types of methods: creating a customer profile, creating an
account, getting customers’ details, and updating customers’ profiles. Therefore, it was
logical to create a mind map with these categories. Mind mapping was good to use in this
case because there also were some dependencies between these methods. By using the mind
mapping tool for design thinking, I created a scheme to design the steps of my project. I
visualized the whole program by constructing a map with the relationships between the
methods.
Insight:
Thanks to the mind mapping method, I created a concrete representation of my software
program. I can see which methods are used for what purposes, and which methods are
dependent on another method. In this way, I can look at the program as a whole. This brings
me a chance to design a new refactored version of the program effectively. I can see the steps
that I should follow to reach a robust program. Looking at a code of 3000 lines is hard to
understand but seeing the whole program in a logical map makes the situation easier.
Approach:
My tool was an effective one for my challenge. It was enough to design a project step by step.
I could see the outcomes of my project clearly. However, maybe I can use the learning launch
tool for this project. This is because I needed to see the results and getting feedback on what I
have done. Therefore, the learning launch tool could be also useful for this challenge.
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22,278 | I work in a health company, that provides service on dental care. We were facing problems on the packaging of our products, especially with teen patients. We wanted to make them more juvenile, but still maintain its elegance. Everybody had something to say and many ideas were given. We decided on the most popular one among our creative team.
For this matter we selected the Learning Launch tool and went heads on with creating a prototype, in combination with the design and manufacturing teams. Once we decided on which were going to be the changes, we sent the sketch to the manufacturing team, and for our disgrace, it took longer than we expected, and after 3 weeks the new packages, that were going to be sent to teen customers, arrived and were sent to a group of 100 teen patients. After a week, several members of our staff went to meet face on face with these patients and their parents to get their feedback. Several questions were asked and the overall result was satisfactory. Teen patients were happier and more confident with this type of packaging. So, for us, it was a success.
I think this tool worked great for us, since the product got to be tested live and I did not represent a large amount of money for our company. A hands-on tool worked the best for us. Now all of our teen patients will receive their new packages.
I would not change the tool applied, because it resulted very positive for our business.
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22,280 | Design Tool: Visualization
CHALLENGE
There are a number of processes that we do on a daily basis as portfolio managers of the bank. One of our main functions is to management the bank’s investments, making sure that we maximize profit out of the residual funds. As we may know, investing isn’t always as simple as buying a security and just waiting for it to generate profit. Investing involves a lot of processes and decision making from the generation of strategy down to the monitoring of the portfolios. As managers, we are expected to perform these processes with due care and prudence and assure that what we do day in, day out adheres to the bank’s regulations and policies. The lack of a written and documented process flow was a challenge for the team since we don’t have any reference that can be used as a guide when we perform such activities. Having a document that lists down all the relevant processes reduces our exposure to various risks as well.
SELECTION
Visualization is a great design tool to use to address our team’s challenge given that in visualizing, you can lay out the processes like a map that leads you from point A to point Z, which is from strategy generation to monitoring in our team’s case.
APPLICATION
To standardize our investing activity processes, we created a process flow that visualizes everything that we do from start to finish. We first listed all the relevant processes and responsible units and arranged them accordingly. By doing so, we were able to get a better picture of how each process was connected to each other, but just by simply listing them was not enough and it still created confusion. For people to better understand the workflow, we used Microsoft Visio to create a flowchart that maps all the procedures using diagrams and connectors to show the movements from one process to another. Given that an investment activity doesn’t just involve one unit, we have incorporated all the processes involved from different units as well and made one flowchart that covers everything from end to end. The flowchart was an easier way for us to check on whether we have done all the necessary processes or not, or if we complied with the regulations and policies set by the bank.
INSIGHT & APPROACH
Using the visualization design tool was a great idea for the team. We were not only able to put our processes into writing, but we were also able to visualize the workflow making it a more convenient and effective way in conveying the procedures that need to be done. It was not only helpful to us as the current users of the document, but also to the future readers. We had one new member in the team read the document as reference and the feedback that we got from her was that the flowchart was really helpful in making her understand what we do as portfolio managers. Seeing the relevance of using the visualization approach in our business, our team is leaning towards using this tool again for other pertinent areas.
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22,282 | EXAMPLE REFLECTION - VISUALIZATION
CHALLENGE AND SELECTION
As the market place change, we need to evolve faster than ever and to re-invent our business by providing be;er service. Visualiza?on is one of the key tool I use in my day to day ac?vity which addresses a common problem area with various stakeholder within my organisa?on. I used the BLUE OCEAN STRATEGY to iden?fy the ‘AS-IS’ model - different kind of ac?vi?es performed at various stages, manual touch point, steps taken to iden?fy the root cause , ?me taken for break resolu?on , pain point that the team currently faces which will help to reduce informa?on transmission ?me to MARK and help invest in clients.
APPLICATION
One day when I was at work I had a though in my head - How can I reduce or eliminate mundane ac?vi?es and maximise impact to the stakeholder. That is when I stepped back and used the BLUE OCEAN strategy. I created a roadmap and broke it down into 4 parts ANALYSE, DESIGN, DECISE and DETERMINE. To develop it, I first drew the process workflow to iden?fy the various stakeholders involved at each stage of a value chain. I designed a one week long workshop which helped study the current process, interac?ons performed by them on a daily basis with both opera?onal and ITEC teams. Furthermore it also helped deep dive into different applica?ons to iden?fy the root cause of the problem.I also checked with the teams on the upcoming projects and if there were any levers used in the past that did not work.I also conducted formal mee?ngs with the sponsor user key contact on the ini?a?ve and discussed the progress and construc?ve feedbacks if any.
Thinking ahead ,I had the opportunity to build my team where I hand-picked the best from various department making us a perfect AGILE innova?ve team. For this ac?vity we carried daily class room session where we collaborated, brainstormed to understand our dream of building a one stop shop plaZorm. With all the challenges posed in the past, we had to iden?fy what features should the tool have, for that we chalked down basic ques?ons - is there API connec?vity? Does the database have capacity to hold? Which applica?on can be used to resolve this problem? By ar?cula?ng a clearer outcome statement we generated many ideas - crea?ng a workbasket which helps to be;er plan the day, a risk indicator to priori?se the issue, an email/no?fica?on mechanism, naviga?ng to different tools via API, smart analy?cs, rule based logic to iden?fy the root cause and the ability to talk to the end clients. now that we had all the ques?ons answered and features that we believed we wanted, we used the MOSCOW RULE (MUST HAVE , SHOULD HAVE, COULD HAVE , GOOD TO HAVE ) to remove out unrealis?c and expected ideas that lack the ‘WOW’ factor.
Based on the need of the end user we then created an outline with different features and moved to the UX design wherein we mapped the user’s journey. We first tested with the exis?ng working group, following which the features were reviewed by a larger audience. We also conducted a survey to understand the following If any feature is missing?What changes would you like to see? Is the User interphase simple to use? Post the feedback sessions we deployed our one-stop-shop plaZorm and received posi?ve feedback for various stakeholders.
INSIGHT AND APPROACH
The holis?c plaZorm encompasses the end- to-end view in a single tool by providing graphs , giving risk score card for be;er priori?za?ons, automa?ng root cause analysis , email exchange by click of a bu;on and also be;er audit control and early warning reports.
While my efforts helped reduce manual ac?vity, provided be;er audit controls and importantly improved customer services, we were met with skep?cism by many stakeholders ini?ally. Some of the stakeholders raised concerns as they may have had to use mul?ple applica?ons to priori?se their ac?vity. Collabora?ng and incorpora?ng their feedback helped tame this robust and comprehensive effort.It not only provided long term solu?ons but also benefi;ed all stakeholders and importantly set precedence to quality of future efforts and orienta?on towards efficiency.
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22,285 | Challenge & Selection
To achieve new results inside a production line it was used a brainstorming method with the tool of visualization. It’s a good way to make sure that everybody is participating and engage in the activity and it was used before in the field. Good to analyze the points of view of everyone in the production line and the ones managing it.
Application
With the use of daily brainstorm sections, each day with a new insight to develop and a white board to have a visualization of everyone’s ideia in a mind map.
After the mindmap was drawn, everyone had to give their opinion with a stick note in each process problems or good practices to annotate. The good ideias was put in an action plan and the one’s not voted to be using was inseted in a spreadsheet with the main topic on the side for future reviews.
Insight & Approach
What I have learned with this activity is to use more minds into one idea and to have a btter visualization of the problem. Because just talking about problems doesn’t make them real but when you can visualize is better to understand and act on it. Specially when there is multiple ideias from different areas.
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22,288 | REFLECTION-VISUALIZATION
CHALLENGE SELECTION
The first tool used is Visualization tool to understand the given problem in a easy way. Visualization or visualisation is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity. Examples from history include cave paintings, Egyptian hieroglyphs, Greek geometry, and Leonardo da Vinci's revolutionary methods of technical drawing for engineering and scientific purposes.
Visualization today has ever-expanding applications in science, education, engineering (e.g., product visualization), interactive multimedia, medicine, etc. Typical of a visualization application is the field of computer graphics. The invention of computer graphics (and 3D computer graphics) may be the most important development in visualization since the invention of central perspective in the Renaissance period. The development of animation also helped advance visualization.
APPLICATION
Scientific visualization
As a subject in computer science, scientific visualization is the use of interactive, sensory representations, typically visual, of abstract data to reinforce cognition, hypothesis building, and reasoning. Scientific visualization is the transformation, selection, or representation of data from simulations or experiments, with an implicit or explicit geometric structure, to allow the exploration, analysis, and understanding of the data. Scientific visualization focuses and emphasizes the representation of higher order data using primarily graphics and animation techniques.[5][6] It is a very important part of visualization and maybe the first one, as the visualization of experiments and phenomena is as old as science itself. Traditional areas of scientific visualization are flow visualization, medical visualization, astrophysical visualization, and chemical visualization. There are several different techniques to visualize scientific data, with isosurface reconstruction and direct volume rendering being the more common.
Data visualization
Data visualization is a related subcategory of visualization dealing with statistical graphics and geospatial data that is abstracted in schematic form.
Educational visualization
Educational visualization is using a simulation to create an image of something so it can be taught about. This is very useful when teaching about a topic that is difficult to otherwise see, for example, atomic structure, because atoms are far too small to be studied easily without expensive and difficult to use scientific equipment.
Knowledge visualization
The use of visual representations to transfer knowledge between at least two persons aims to improve the transfer of knowledge by using computer and non-computer-based visualization methods complementarily.[8] Thus properly designed visualization is an important part of not only data analysis but knowledge transfer process, too.[9] Knowledge transfer may be significantly improved using hybrid designs as it enhances information density but may decrease clarity as well. For example, visualization of a 3D scalar field may be implemented using iso-surfaces for field distribution and textures for the gradient of the field.[10] Examples of such visual formats are sketches, diagrams, images, objects, interactive visualizations, information visualization applications, and imaginary visualizations as in stories. While information visualization concentrates on the use of computer-supported tools to derive new insights, knowledge visualization focuses on transferring insights and creating new knowledge in groups. Beyond the mere transfer of facts, knowledge visualization aims to further transfer insights, experiences, attitudes, values, expectations, perspectives, op inions, and predictions by using various complementary visualizations. See also: picture dictionary, visual dictionary
Product visualization
Product visualization involves visualization software technology for the viewing and manipulation of 3D models, technical drawing and other related documentation of manufactured components and large assemblies of products. It is a key part of product lifecycle management. Product visualization software typically provides high levels of photorealism so that a product can be viewed before it is actually manufactured. This supports functions ranging from design and styling to sales and marketing. Technical
visualization is an important aspect of product development. Originally technical drawings were made by hand, but with the rise of advanced computer graphics the drawing board has been replaced by computer-aided design (CAD). CAD-drawings and models have several advantages over hand-made drawings such as the possibility of 3- D modeling, rapid prototyping, and simulation. 3D product visualization promises more interactive experiences for online shoppers, but also challenges retailers to overcome hurdles in the production of 3D content, as large-scale 3D content production can be extremely costly and time- consuming.
Insight and approach
The benefits of knowledge visualization are myriad. We briefly highlighted them earlier in this article, but in this section, we’ll go into greater depth. This will help you have a better understanding of why you might want to incorporate more opportunities for visualizing information into your own organization. For instance, knowledge visualization benefits include such things as:
1. Better Understanding – Visualizing knowledge is useful for identifying
patterns, outliers, and trends. And of course with this information, companies can better predict where their organization, industry, or market is headed, strategically planning for the future.
2. Improved Recall – You’re probably familiar with the saying, ―A picture
is worth a thousand words.‖ That definitely applies to knowledge visualization. When concepts are presented to people in a visual way, memory retention increases. As a result, knowledge visualization has been proven to facilitate learning.
3. More Engaging – Imagine you’ve been presented with two options—
either to read a manual explaining a process flow or to actually see that same process presented visually. If you’re like most people, you’d probably opt for the diagram. Diagrams are usually interesting and fun to look at. Long, boring manuals, on the other hand? Not so much.
4. Deeper Insights – Knowledge visualization shows details in context, as
well as the relationships among various objects. Because these relationships are so clearly mapped out in graphic format, more opportunities exist for ―a-ha‖ moments.
5. Faster Knowledge Transfer – When non-experts need to learn new
information fast, diagrams can be especially useful. Say, for instance, that a marketing department manager needs to explain to the IT department exactly what tasks his team performs, because he wants
marketing software to streamline their operations. Sometimes, this can be overwhelming to try to communicate orally or even in writing. With knowledge visualization, however, the marketing team’s processes and workflows can be documented in such a way that the entire IT team can quickly get up-to-speed.
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22,291 | Reflection -Visualization Tool
Challenge:
Visualization tool is not only about images and drawing its all matter about designing and polishing our thoughts into very expressive visuals which is more efficient in design thinking. visualization tool shows a great impact among clients than any other tools.
Approach\selection: When I was watching videos regarding design thinking ,this tool admired me and it has shown a huge impact on my thoughts and which made me to think like picturising thoughts in such a way that everyone get to know our intention behind it.I feel that visualizing creates a different impact over words .So this made me to approach towards visualization tool.
Applications:
As Visualization tool plays an effective role in design thinking it has wide range of applications in all fields .Especially it plays a vital role in analysis department in every field ,for example in analysing crime rate and comparing we make use of graphs,pie charts etc.In educational sector also it has a great applications like presentations etc.Hence I feel these are some of the applications of Visualization tool.
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22,294 | MIND MAPPING Mind Mapping can be applied to any task to help
think with clarity and boost the understanding and performance. The number of uses of mind mapping are endless.
1. Challenges:- using mind mapping in design thinking for an
innovation we should remember every details.Mind mapping chunk information into core themes, which trigger connections in the brain to help remember details.Make sense of information overload, mind mapping helps to identify the different options available and explore the possibilities of each options, take control of our workload, stop time wasting meetings etc are the challenges that we can overcome by using Mind Mapping.
2. Selection:- The tool I selected was Mind Mapping. A mind mapping
is a tool for the brain that captures the thinking that goes on inside in head. It helps to recover our thoughts.
3. Application:-The tool applied was effectively. A mind mapping is a
graphical way to represent ideas and concepts. The applications of mindmapping are a.Get creative, gather requirements, bridge silos,brainstorm and collaborate b.Assess prior knowledge , give an overview, create power-notes, build engagement. c.Present, outline, summarize, consolidate, storyboard. d.Project management.
4.Insight:-The insight affected the thinking about the challenge and about design thinking more broadly are of different ways. The challenges that mind mapping can help to overcome are remembering every detail. Mind mapping chunk information into core themes, which trigger connections in the brain to help remember details.Make sense of information overload, mind mapping helps to identify the different options available and explore the possibilities of each options, take control of our workload, stop time wasting meetings,present with style, stay on track with your goals etc. 5.Approach:- Next time i use other tools for design thinking. The reason is that changing the tools helps the ability to think more effectively. The impact of this relatively new technique is not limited to planning, collaboration, presentation, generating and sharing ideas. The possibilities widen with each individual. In conclusion, Mind Mapping can accelerate your design ten fold.
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22,295 | Project Classroom: Design Thinking and Course Design
Challenge and Selection
I am an educational developer at a medium-sized, research-oriented University in the southern region of the United States. My primary role is to work with faculty from multiple disciplines to support effective and engaging student learning. In my experience, faculty are often highly resistant to changing how they teach and will hold on to established methods and perspectives long after they have ceased to be relevant or effective. I wanted to turn this around and make faculty more open, willing, and interested in adopting new teaching methods. To better understand this challenge, we followed IBM’s process and consulted research and experts in three areas: adult pedagogy (also called androgogy), faculty motivation, and organizational change. In addition, like the Good Kitchen team, my team and I conducted ethnographic research on my own faculty, including individual and group interviews (of both students and faculty) and extensive observations of classroom teaching across our campus. Like the MeYouhealth team, we determined that there are different sources of faculty resistance, but that these could be grouped into categories, or persona (e.g. the junior faculty member who struggles with expertise; the mid-career faculty member who struggles with opportunity costs).
After reviewing our insights from this information collaboratively, our team determined that our focus should be on developing a growth mindset around teaching and learning in our faculty. We reviewed a number of established methods to inculcate growth mindset, but these methods seemed to focus either on K- 12 students or corporate employees---none were appropriate for our faculty audience. It was clear that we would need to adapt an existing approach, and we gravitated towards design thinking because it seemed to offer the autonomy and flexibility that the research on faculty motivation had identified as significant. Further, design thinking offered a structured approach to innovation, which would allow us to be able to scale our faculty development offerings (we could take a mixed group through the process together, as opposed to, say, individual coaching) and to take into account the diversity of knowledge, experience, and confidence we would likely encounter with our faculty participants (they can determine what outcomes are within their capabilities or wow zones).
To that end, we designed a day-long retreat focusing on course re-design that incorporating modified versions of all four tools (visualization, storytelling, mind mapping and learning launch). You might say that the first iteration of this event constituted the learning launch for our project team.
Application
In our warm up exercise, we tried to limber up the visualization muscles (so to speak) of our participants by having them imagine their dream house and describe it to the group, with attention to all of the senses and dimensions of a house (e.g what does your house smell like? How does your house make you feel? Who is in your house? Where is your house located?, We then had them transfer that same sense of vivid visualization from their dream house to their dream course. This visualization included all of the elements of a course, not just those that appear on a syllabus. It is not usual for faculty to think of their courses as something visual so this exercise proved to be very powerful in helping them “see” their courses in new ways. We would continue this emphasis on visualizing a course throughout the day.
In the second part of the day (what is?), we asked our participating faculty to tell the stories that led them to their dream course; including attention to the specific challenges and opportunities they face in their classroom (we used a set of prompt questions). The research on faculty motivation talks about the value of a sense of community, and that is often missing around teaching. Most faculty teach alone and rarely have the opportunity to talk about teaching with others. Through story-telling, we provided them with the opportunity to do just that, to feel a sense of belonging (I am not alone in the challenges I face) and to gain inspiration from those colleagues whose repertoires differed from their own.
In the third section of the day (what if?), we engaged our participants in a mind mapping exercise in which they incorporated all of the elements of their dream course in a structured and thoughtful way. To that end, we provided each participant with colored sticky notes. The colors corresponded to various elements of a course (e.g. pink=readings; blue=experiential activities; lavender=assignment). Once they identified these elements, we showed them a few models for inspiration, and then asked them to create a visual map of their course elements on a giant sticky note.
This process made them very uncomfortable (somewhat intentionally) as we asked them to throw out everything they had accumulated from previous courses and to start the process over from scratch. We also modelled course designs that were highly advanced or innovative, moving well beyond what most faculty would find comfortable of familiar. In its initial stages, this was a largely silent and noticeably tense process. That being said, this was also very much an iterative process, with participants moving and changing their sticky notes elements based on the evolution of their own thinking as well as input from my team and their colleagues. After a while, conversation increased and tensions relaxed. We asked participants to hang their creations along the walls of the room so that everyone could walk around, review, and offer feedback; but this gallery walk served an additional purpose of providing a sense of safety in numbers. In other words, they may be trying something new, which is scary, but they weren’t doing so alone.
After creating their course maps, we asked faculty to develop the prototypes (we called them blueprints) for their newly redesigned courses into formal syllabi. At this point, we talked about turning these dream courses into learning launches for the following semester. Depending on their degree of comfort, we encouraged them to do small learning launches. In other words, they didn’t have to try to implement the full redesigned course immediately, but they could choose aspects of their design to adopt and evaluate; to take baby steps towards their dream course.
We had identified risk-aversion as a major component of faculty resistance, and that risk-aversion comes from many of the same factors the video identified in section 2 of the course. From the literature, we knew that faculty evaluations tend to dip down after the launch of new intervention, but then they rise above previous levels after the 3rd iteration. This is a major risk, especially for faculty who are working towards tenure. So, we knew that this was a critical juncture in our process.
We tried to change the risk equation by appealing to the affective motivation—their desire of faculty to be creative (to see their creations come to life, so to speak). This was especially powerful for our senior faculty. Throughout the day, we framed challenges as problems to be solved, rather than providing answers or solutions; this appealed to the desire of faculty to be autonomous and engage with complex intellectual questions. This worked especially well for our junior faculty. We also appealed to their practical side, by emphasizing the learning launch as an opportunity to collect evidence and feedback to continuously improve and work towards their dream course. This same data could be collected and lead towards a publication in teaching, a benefit to those on the tenure track, but also those in mid-career for whom this “double-duty” (teaching and research) would decrease opportunity costs.
Insight
We conducted a study of our own learning launch, the day-long course design event, using a pre- and post- survey asking faculty to rate their knowledge, experience, and confidence in key aspects of course design, teaching, and innovation. We also interviewed volunteer participants about their experiences. While all three factors increased, the confidence rating rose significantly. Our interviews confirmed that we had achieved our goal of increasing growth mindsets (or at least the perception of one). Several respondents even indicated that the same sense of self-efficacy had extended to their other courses.
In the field of educational development, we often borrow insights and techniques from education more broadly. This experience strongly underscores the insight that faculty do not learn and are not motivated the same way as students, regardless of the age of the student. We gained empathy into the specific factors that work with this target audience.
Because we worked with faculty from different disciplines, we learned that disciplinary mindsets inform how faculty approach both storytelling and visualization. Our engineers, for example, created course maps that looked more like diagrams or wireframes; while our humanities professors often made free- flowing, organic images. This proved to be challenging at times (some disciplines seemed to want more structure, such as specific instructions, some wanted less) but ultimately extended the repertoire of my staff; while also supporting divergent thinking among the participants.
Approach
One of the primary adaptions of the design thinking process that we made was to allow faculty to work on individual projects (their courses). We did not have them work in project or design teams. Most college courses are taught by individuals, so it is quite a challenge to consider how to make course design a group project. Anecdotally, faculty are known for their preference to be “lone wolves” “cowboys” or other terms associated with solitary work, but our interviews suggested that this is changing across the board, and that some fields are becoming noticeably more collaborative then others. We would like to figure out a way to incorporate this aspect of design thinking into course design; especially the critical point between what is and what if, where the process works to bring people together in pursuit of a shared goal and to judge from criteria. This latter form of collaboration is often missing in academia; which is rife with people who have ideas; but often lacking in the will or ability to turn those ideas into constructive change. We need to think deeply about how to incorporate this dynamic.
A second major factor has to do with the outcomes. While we are confident that we increased the growth mindset of our participating faculty, a growth mindset may or may not translate into actual growth; and whether or not it does so is difficult to measure. When I brought the results of our evaluations to my supervisor, for example, she was less excited by the results than I was. For someone in her position, such a shift in mindset is less tangible and seems only indirectly related to advancing the mission of the institution. We could track the courses our participating faculty taught the following semester, but the impact of one day of faculty development on teaching effectiveness is also indirect; as teaching effectiveness is influenced by many, many factors beyond professional development. And just what exactly would we be measuring? Learning is not the same as, say, a toaster, and just what good learning is or looks like is complicated, relative, ambiguous and contested. We simply can’t definitely prove that our course design day contributed to increased student learning. Our challenge is try to come up with an additional assessment (or set of assessments) that might get us closer to capturing this.
Finally, we have to consider our audience more carefully. Because the event is voluntary and requires a considerable time commitment (for which participants are compensated), we likely appealed to participants who were already open to change, at least to some extent. To put it colloquially, in some ways we were singing to the choir. If we want to promote change within the organization as a whole, we need to find a way to get our more resistant or reluctant faculty to participate in activities such as course design day. We need to get these folks to the table, and getting them there may change how we motivate our participants and deliver our services. To date, our assessment efforts have also focused on volunteers, but perhaps it’s time to talking to those faculty who don’t participate; even those who actively argue against the value of faculty development and/or teaching transformation.
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22,296 | Challenge & Selection The tool I decided to use was Storytelling, to improve my understanding and use it in my job. In my current role, I lead discussions with both technical and non-technical stakeholders from both my employer and our customers, which are usually European banks and utilities (mainly electrical infraestructure providers). I find the tool of storytelling very useful to make business stakeholders relate to technical proposals and problems, and also to help technical teams understand non-technical requirements. This way, by delimiting the context of the problem and hinting at possible technical solutions, I use storytelling as the key part of the transition from business requirements to technical specifications
Application I start the process by empathizing with our customer’s subject matter experts: after actively listening to them, I create a story summarizing how I understood the business problem. This way, the stakeholders participate in the drafting of the context of the project. After refining with them, the story is transmitted to the technical teams so we can elaborate the technical specifications.
Insight The main insight I got by applying this tool was that contextualized stories are a better way to understand problems than simply handing out or writing specific requests. Although it might seem slower at first, using Storytelling we are able to reduce the number of meetings needed for a complete gathering of requirements or specifications.
Approach Depending on the client, I might use this same tool the same way, or try combining it with Visual Thinking so as to immprove the shared understanding of the problem, its context and implications.
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22,297 | Challenge: The challenge I am going to discuss today is related to the present
situation. Due to lockdown a lot of people are separated from their families.
They haven’t seen their families for long and living alone. The people living alone
from their families are trapped in different countries and are feeling alone and
helpless. So the challenge is to make them feel as they are wanted and not alone
and we stand with them.
Selection: Storytelling describes the social and cultural activity such as sharing
stories, sometimes with improvisation, theatrics or embellishment. Every
culture has its own stories or narratives, which are shared as a means of
entertainment, education, cultural preservation or instilling moral values.
Crucial elements of stories and storytelling include plot, characters and narrative
point of view. The reason for selecting the storytelling tool is because it can be
considered as an essential human activity used for sharing experiences, for
explaining values and for deciding on solutions through verbal and visual
accounts. When we talk about stories they generate questions. Those questions
which are for further expansion, it also leads to lots of innovative thoughts and
ideas. Storytelling can be used as an important tool for feedback, which is the
basis of the iterative process of prototyping that lead to solutions and answers.
Stories and prototypes are intertwined, for explaining and repositioning
experiences through a multitude of potential interpretations through stories,
which allow the new researchers to test new solutions and find new answers
before committing exclusively to a particular policy, program, or service.
Application: Through this storytelling tool we are going to make them feel they
are not alone. A student is trapped in a foreign country. She was there for a
student exchange program and now is trapped in that unknown country for
about four months. She has no way and means to reach in her home country.
She is all alone and is in a room. Her family in home town are worried about her
as she calls them and tells them about her situation. After few days it was
birthday of that girl and he never has celebrated it alone but now she is all alone.
So her family in order to make her feel better sends her card and a box of
chocolate telling her that even if she is far away from them she is there in their
heart will never be alone.
So because of the card and box of chocolate the girl as hope and becomes more
cheer able.
Insight: From this we are able to understand that there are hopes in all the times
and family are always present and they will love us even when they are from
place.
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22,299 | Example reflection – Learning Launch
Challenge
I´m a founding member of an startup that works toward creating solutions for carbon capture, based in the application of biotechnology reactors to flue gas exhaust. At the beginning of our pathway, when we only had an idea, we won a schollarship in an starup incubator. We initially tought that making a solution for industries will be a huge starting point, that factories were very interested in installing our sistem and reduce his CO2 emissions.
We focus mainly in the engineering behind the product, making it more efficient, cheaper and smaller. Thinking that the more efficient and cheap we did it, the more costumers would want it.
Selection
As our idea already had been through an incubation process we thought that it would be a great idea to test it in a real environment. So we decided to run a pilot test, which later we realized it took us more to a learning launch.
The main reason I prefer to say that it was a learning launch, was that it allow us gathering data directly from the costumers and not from the prototype behavior, and allowed us to learn an improve our bussiness model.
Application
We installed our prototype in a carton factory, where it operated (in data) just like we had thought and planeed. The real discovery was when we started talking to employees of the factory and they told us what they tought about about the prototype. Then we started to see and find some recurrent ideas and aproaches that we didnt had tought before.
We started making interviews with all the people involved in the hypothetical decision of buying our product, they gave us their opinion about the product and more important, the reason why they wouldnt buy it.
Insight
What we found was that the companies wouldn't spend money on a solution that they don't "need", basically what they say was that, while the government dont do a law to force them to reduce CO2 emissions they would not spend money on that
matter. Also they dont see a clearly profit in money terms to adopt the technology. At the same time that the corporative dindt show interest in the technology a lot of people and employes told us that they find the technology very useful and importat to improve the life quality.
A lot of people tought that it would be great to have something similar in squares or parks in the city, offices, schools and other places with a high concentration of people. So we realized that it was time to change and improve our technology.
Approach
By applying the learning launch tool we discover that the assumptions that we had made (Factories would want to cut down CO2 emission) was not true, at least not for now. They dind´t care about efficiency at lest while there is no monetary stimuli.
But we learned that the people is very interested in a healthy enviroment, and that they think that the these technology should be common in public places. So we change our approach, instead of made a solution focus on factories, we started to develop a solution made for public enviroments. We approach to the local goverment of our city and showed them what we had devolp. We find that they tought the same as the people and they want to implement the technology in the city. So now we are starting a plan with the city to do a learning launch of our technology in one of the cities most traffic avenue.
It will include an etnographicly aproach to understant the relation of the people wih the technology, diferent strategies in social media to make it a tourist hot spot and strategies to make the people interact with it, at the same time that they contribute to the enviroment conservation with a tree planting campaing.
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22,300 | Learning Launch
Challenge: Historically, clinical information system have suffered from lack of innovation and purposely-built tools. If we compare this field to medicine or sports, we can easily see a marked difference in the rate of development of new tools and methods. Our infirmary has been using the manual processing of clinical services ever since the campus has been established. With the growth of population of students each year, the infirmary is in a dilemma in maintaining a reliable and accurate data. The infirmary also suffers from a very time-consuming retrieval of student information for clinical purposes. The infirmary does not implement any ICT-based application in managing and organizing student’s record and rely heavily on paper-based system. My challenge is to develop a system that is dedicated on the clinical information system to make the management of student records be a lot easier, efficient, less time consuming and reliable without sacrificing quality, data integrity, security, confidentiality and quick and cost-effective way of guidance and counseling data management. This project will be develop by a lone proponent but with the help of the clinical staff for the collection of related data and reports. The timeline for this project should run for at most 6 months to give the developer ample time to create a prototype of the technology. The infirmary will help the developer in structuring the first prototype of the technology for testing and evaluation. Once the prototype is done, It will pass through several testing and debugging phase to ensure the technology is error-free before its implementation. Selection: As a lone developer, I have decided to use the learning launch tool. I believe this will help me design a simple yet effective technology tool that will benefit the users in the implementation of the system – easy to navigate, use and implement across platform. Together with the clinical staff, we have gone through several design thinking activities to come up with a working prototype. Doing this activity has helped us in selecting the learning launch tool for the challenge. This tool will help me go through the process of software development life cycle that will improve on our solution. The prototype will help the developer and the clinical staff test system reliability and accuracy of data. Application: To address these problems experienced by the clinical staff, an ICT-based application was developed. An ICT-based application that contains the essential elements of a paper- based record in clinical information system that is accurate, well organized, legible, readily accessible and understandable for better quality service. The system was run and tested using real data. The testing phase also serves as checking for any input errors or code related errors. The record was based on the clinical
records of students as the test data for input. The system was also test in different platform of ensure hardware and software compatibility. The system shows a positive outcome as to its reliability, accuracy, timeliness, accessibility, organized data and reports. The client has a satisfactory rating on the overall performance of the system making his/her more productive. Insight: By applying the learning launch tool, the developer and the clinical staff has come up to test the design and solution to the challenge. Through the learning process both the developer and clinical staff has improved the application to meet user’s expectation. It is through this process that the developer seen the improvement and revision based on the need of the clinical staff that meets its clinical process. With the improved system, it was mentioned to be one of the best practices of the infirmary in the improving of its services to its clients. Approach: The learning launch is the appropriate tool for the system development. The developer and the clinical staff reviewed the satisfactory performance of the system based on clients feedback and would incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing the solutions.
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22,301 | ANS1 :
YES, I believe that Starbuck’s corporate culture has given the organization a competitive adv. to the industry. I think so because of the following reasons:
• Attractive ambience: Because of its dazzled ambience which includes
well lighted stores with light cherry wood and art work, which keeps the customers attracted towards it. And also it pays attention in packaging of the product they sell and tries to upskill their customers regarding beans, grind and coffee/expresso machines.
• Meeting Requirements: The employees of the Starbuck’s are 24/7
available to fulfill every demand of the consumer with passion, genuine love and solid commitments. And also maintains an emotional bond with the customers visiting in their stores by paying attention to their every detail which creates a feeling of familiarity.
• Upgrading menu cards: After the observation of Shultz, it was concluded
that in the evening the crowd was mostly the college students who made the place a common meeting room, so to make them comfortable Starbucks upgraded its menu with pastries, sandwiches, etc. and even extended the closing time of the stores.
• Surprise Customers: To keep themselves highlighted in the market,
Starbucks started giving randomly surprises to their customers, which can be in the form of appreciation and remembering the consumers choices and preferences, which created a sense of belongingness to the visitors.
• Good services: To keep them out of the box Starbucks started treating
their customers with customized beverages which was out of their menu items and also constantly providing them with the unmatched services.
• Providing best without compromising: Starbucks maintained a quality
level which was being followed at every store at every location, they never compromised with the quality of their product. The consumer will get the same quality if product whichever store they visit.
ANS 2: YES, I would prefer to work at Starbucks as it is more desirable to work for than other coffee shops because of the following reasons:
• Treated as Baristas: Starbucks tries to make their employees distinctive,
sleek and comfortable by calling them partners or Baristas.
• Respectful treatment of employees: Starbucks has taken a wonderful
step by making their own employees as the brand ambassadors of Starbucks, they can definitely hire a famous figure or celebrity to endorse their product but they still choose their own family i.e. their employees.
• Equal treatment: Starbucks treats all their employees fairly and are
equitably rewarded. This delightful treatment is not only for their existing employees but also for new hires, they are fully empowered to decide things fairly. And also for the new hires they develops a training period in which they spend more in comparison to advertise their product. Moreover, they encourages their employees to think themselves as equity partners who are eligible to share the fruits of company and prosperity.
• Benefits and Perks: There are numerous policies and offers which are
generated for the benefit of the employees, such as medical, dental, vision, and short term disability insurance, paid vacations, paid holidays, dependency benefits , employee assistance services, stock options, etc. Shultz never differentiate between the part time and full time employees and provides them with the same benefits.
• Happy workforce: Shultz believe that it is important to work with the
enthusiastic support of a happy workforce is very essential to please the customers consistently, Starbucks always puts their employees ahead of shareholders which make them stand out from other stores.
These are the most important reason that every employee love to work the company.
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22,302 | Challenge & selection
I am a software architect, so my job includes designing solutions and presenting them to stakeholders. Presentation can be really difficult part of the job, because the job’s outcome describes hypothetical software components which are non-tangible and can hardly be mapped to any well-recognized real- world abstractions. Visualization is a great tool here, because it helps to shape thoughts into visible images and removes some tension of using technology-specific language. It also allows clearly drawing boundaries of solution scope and then selecting appropriate level of detailing inside of selected scope.
Application
Recently one of my development teams decided to review an architecture of its application. At the starting point, the application was fairly monolithic. It included terribly intertwined ML-modules and business logic components. We decided to make a move towards microservice approach. This decision produced long discussions about target architecture. Every team member had their own approach to decompose the system into modules. Evidently, each approach led to unique outcome.
I think that establishing common understanding of microservices’ boundaries is one of the most difficult communication problems in software industry. In order to produce clear common vision and predictable outcome my team and I drew a set of diagrams to visualize system’s behavior. I used principles of domain-driven design as a canvas. Firstly, we drew flow of business events through the system. It helped to understand which functions we needed to implement to process these events. Then we depicted bounded contexts and their nested aggregates, so we could see interrelationships between them.
Insight
Process of visualization encouraged an active discussion between team members. Many of them proposed valuable ideas, and these ideas could be well-understood by others thanks to visual representation. When we had diagrams on hand, the team obtained clear understanding which microservices we need, what will they do and how will they interact with each other. It allowed us to make infrastructural decisions, split works between developers and build a plan of iterations.
Approach
Visualization shows to be a great tool in many areas due to its impact on presentation’s visibility and simplicity. It allows finding common language among people with various backgrounds. I personally heavily rely on visualization in my work and encourage team members to use it.
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22,305 | Reflection – Learning Launch
Note: I have not mentioned th actual product I will be working on for sensitivity reasons but I will
most certainly apply the approach suggested below
Challenge: The challenge in my place of work is that too often launch decisions come down to the opinion of powerful executives and sometimes results in unsuccessful campaigns or products in the market that have not had the appropriate level of customer testing, This can not only be costly for the organisation but it can lead to customer frustration and some cases it can be more detrimental than not doing anything at all. In addition, the term pilot is common practice today which results in a pass(go) or fail (no go) decision and I believe there is a better way to test new ideas with the market. The product I am working on is a totally new concept for my country and will not only require different thinking for my company but it will requre education for consumers and therefore I believe I can apply learnings from this course to iteratively test in an unknown space. Selection: There is an emerging trend in my industry (insurance sector) that the CEO has asked me to explore and provide a recommendation and plan. I believe that I could achieve one or multiple learning launches based on the hypothesised approach which could then be used to help influence both the executives and inform the business case with real data. Today the business utilises pilots to a subset of the target customer set to establish a Go or No Go decision. The “Learning Launch” tool really caught my attention and this is the tool I wish to use for this assignment as it is a fail fast, fail cheap approach that not only validates early if the hypothesised idea is valuable but it gives me multiple opportunities to iterate and adapt the idea ensuring the outcome meets the need of the target costumer better than any other option out there. I believe the Learning launch has the ability to revolutionaise the way my business see’s innovation and product delivery. Appplication: I already have a hypothesis formed for my product (telematics in motor insurance) (therefoe please assume the the research and data analytics have been complete, as has the ideation and mind mapping process. I am at the stage where I wish to gather feedback from customers on concept design. The first thing I will do is state what my key assumptions are for the concept(s) and then list out what my success criteria are for the learning launch but importantly I will also list out my failure criteria which will help me identify flags (good or bad) that suggest a pivot or adaptation of the idea might be necessary. In order to test my hypotheses I plan to run a couple of alternate testing groups which represents different alternative concepts that were proposed during the mind mapping phase. I will use two sets of customers from the same target audience but I will use two different testing methodologies; 1. An online co-creation panel which will enable me to engage customers from across the country and 2. Ethnographic style research where I can observe how a customer interacts with the idea/ concept illustrations. I will be looking for both confirming and disconfirming data in the outputs of the learning launch research to asses whether I should continue development, pivot the idea or table the idea for future consideration
Insight: The key insight for me or the “Aha!” moment was the realisation that a pilot or pre- launch test is not black or white and does not necessarily mean it’s a bad idea, it my be the perfect idea but presented at the wrong time or maybe the idea was nearly there but requires some different thinking to turn it into something more compelling for customers. I have also seen expensive pilots and launches fail, costing the organisation a lot of money and I believe that the learning launch approach could have a big impact on both the cost and success of delivery of new products to market. Going forward, I would like to look at pre-launch activity as experimentation and iterative discovery rather than a pass/fail metric. Approach: I believe there is a big opportunity to apply the storytelling tool in addition to the learning launch as my challenge is not just about process, it is also about influencing stakeholders in my company who have strong opinions and who are critical to the success of failure of the implementation of my above suggestions. The first thing I will do is map out my key stakeholders, create a plan for who I will communicate with and when, and then I will create my story around the personality and the needs of the person I will be presenting to. For example the finance director might require a separate storytelling session to the marketing director because their needs are chalk and cheese and will require a different story approach. I will use the storytelling technique to educate and influence stakeholders to get support for trialling both design thinking as a whole but most importantly application to how we launch new products and services and the definition of success/failure. I believe that that a combination of all the tools in Design Thinking will be powerful, but learning launch combined with storytelling I believe will give me the biggest value and opportunity to succeed
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22,309 | DESIGN THINKING FOR INOVATION:
STORY TELLING:
Challenge is on the innovation on the digital cart. This leads the world very easy and accurate.
And this makes world stressfree while shopping. This product makes very much profit in the market.
Also this product inleashes the other malls and markets in the world. Due to the digital cart people
can be very free while shopping and starts shopping without any distractions in the mind while
shopping in the market.
Selection of the tool:
Story telling on the product is just like viewing the points, taglines, quotations on the our product.
And to communicate a message to the people , via the combinayion of the fact and narrative. Like
making the key components on our product. It is just like sharing stories. Example:
Nike: Equality Campaign; Nokia: Zigalala etc. like these using such words connecting our brand to the
customers .
Application on my product:
1) By narrative like “Simple and Easy” making the brand
or product connect to people in the society
2) By looking the view of the word people start knowing
about it and trying the product in the market.
3) This makes the us to improve the profit on our product.
4) After this people starts using the product.
Insight:
This product makes the people to shop very quickly . like customers don’t need to stand near the
billing point for the payment. People can make the payment directly on the screen which is set on
the cart already. And customers no need to search for product which they want to buy in the
market because product location is being shown to the customer already on the cart. Also offers
which shown by our company on the product which you are buying also displayed on the screen.
In todays pandemic situation it is very much useful to the shoppers to buy the product contaclessly
There wont be any rush in the billing point so you will be very safe.
This is the insight of the product “Digital Cart”.
Approach :
For the next time our company set the “feedback” mode on the screen on the digital cart so that we can know how much improvement should be done in product still.
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22,310 | Challenge
My challenge was an Engineering project to design a new manufacturing facility and line which was to be used to manufacture products in the Life Science industry. The design had to incorporate capability for both the manufacture of highly regulated products as well as R&D and launch of new product lines. The challenge was to design a new building and line that met the requirements of multiple stakeholder’s including:
• The operations team that will use the line for manufacturing products with a high degree of process control with a line and
• The R&D team who want to have flexibility to experiment when developing new products on the line.
• The Quality team who are responsible for ensuring that commercial products are manufactured to required specification and quality standards using a validated manufacturing process on qualified equipment.
• The Sales & Marketing team who need both security of supply of commercial products for customers as well as a pipeline of new products to generate new revenue streams. This team also want a “state-of-the art” facility that they can showcase to customers during site visits.
With so many stakeholders involved, there were many differing needs and opinions that needed to be considered in the design of the line and facility. An additional challenge was that these needs had to be incorporated within challenging Project budget and timeline constraints.
Selection
I used the mind mapping tool to understand and to help visualize the needs of multiple stakeholders so that these needs could be incorporated into the final design. I felt that given the complexity of the challenge and the number of stakeholders involved, that the mind mapping visual tool was the best way of getting all the needs down on paper in a structured manner, and getting all the stakeholders on the same page.
Application
I first started with my own mind map to help clarify in my own mind who the key stakeholders were and what their focus areas/responsibilities/touchpoints were in the design and use of the new facility and manufacturing line.
I then individually met with some representatives from each of the stakeholder groups to interview them and to listen to their ideas on what the new manufacturing line needed to do, how they interacted with it, what their needs were, what their expectations were with respect to the design, fit and finish of the new manufacturing line and facility. I tried to ask “open” questions such as:
“How will you use interact with this new facility and line?”
“Describe how this facility should look?”
“What ideas do you have to improve your experience of using this new manufacturing facility?”
“If you had a magic wand, what’s the one thing you would do with this new manufacturing facility?”
I documented these ideas on sticky notes.
Based on this information, I assembled the ideas as well as photos of similar facilities and manufacturing lines to help get some feedback form stakeholders on what was required. I invited all the stakeholders to a workshop. In advance of the workshop I prepared the room with feedback and the photos on the walls. During the workshop, I invited them to review the feedback from all the stakeholders. We then jointly created a poster capturing the key needs and themes that needed to be incorporated into the facility and manufacturing line design.
Insight
What I learned from this approach is that although it seemed at the beginning of the process, that it was going to be very challenging to meet everyone’s needs, the use of a visual tool such as mind mapping made this process much easier. Also by having all the stakeholders work together as a team to build the mind map, it gave everyone a better understanding of the different needs of each of the stakeholder groups and gave everyone involved a real sense of ownership of the final design. In addition, it was interesting that potential areas of conflicting needs were discussed and in some cases, it was possible to come to compromise agreements based on a shared understanding. Even more interesting was that in some cases the solutions that the group came up with were very different and substantially better than the initial solutions suggested by individual stakeholders.
Approach
Typically, I have used brainstorming previously in similar situations to capture ideas. However, in this case I felt that use of the more visual mind mapping approach helped to better align multiple stakeholders with differing needs and views. The mind mapping approach also helped the group to come up with more creative (and sometimes surprising) ideas and potential solutions.
One other Design Thinking concept that resonated with me and that I think I could use more in the future was the idea of “failing fast and failing cheap”. In my organization we often spend a lot of time going back and forth discussing the best design and not coming up with a clear decision, when a quick sketch/experiment might help speed things up. For example, when discussing fit and finish of a facility during the mind mapping exercise it would have been possible to “mock up” models or
small sections of wall, ceiling, line material of construction materials etc to help end users decide on which material/finish they prefer. Also, when deciding what level of equipment control was required for a process, it is possible to run a quick experiment on a pilot scale.
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22,313 | Reflection – Learning Launch
Challenge:
I am part of a global Finance team and my challenge relates to a large system implementation project. My organisation is implementing a new system that will transform the end to end source to pay process, impacting a significant number of different users across the world. The scope of the project is very broad impacting 8 countries and the operations process of a number of different departments, such as Commercial, IT and Finance. My activities on this project include learning about new system functionality, assessing its applicability for my Company, defining global policy changes in accordance with the agreed deadlines. As a project team we need to make sure that we deliver a tool with associated processes that bring improvement to the user experience of procure to pay and delivers benefits in terms of additional functionality, ease of use and efficiency. I am working in the finance stream with a small number of people that need to design and deliver the finance potions of this Project in the next 6 months. The challenge is how to deliver the design on a number of processes that will meet user expectations in a short time frame with tight resources.
Selection:
Design thinking is being used as part of the wider project but in terms of how we approach the Finance workstream I have chosen the Learning Launch tool. This is a tool that facilitates experimentation, allowing ideas and prototypes to be tested quickly on a small scale. This provides learnings that allows improvement to be made to the idea and hypothesis. I selected this for my challenge is it provides an opportunity to experiment, test, improve and move forward to a more improved and user centric prototype or model. Application:
We applied the Learning Launch tool during the testing phase of the project
At the start of the project there were a lot of ideas and potential functionality that we could use and a set of assumptions/hypotheses about what we thought users wanted and would find useful in the day to day work. We needed to find a way to match the functionality to the hypotheses of user needs and want. There was not an easy way to decide what would best suit our business and the users and how to set up the functionality and process appropriately. We therefore decided to take an experimentation and prototyping approach to the testing by setting up 3 prototype phases. We decided on this approach so that we could initially break the tasks and work into smaller chunks and make some quick decisions in terms of initial processes to use, test the hypotheses and design. We were then able to configure these based on our understanding and hypotheses of user needs, test them and learn, pivot and tweak the configuration and process to get us closer to a best practice and user centric process. As we progressed through the prototyping we added more processes and also more users into the testing so that we could test their expectations and gain their learnings, allowing us to incorporate wider perspectives into the design of the process. Each prototype was like a mini go live as new users became involved in the tool design.
This process worked well although the only challenge remained how we could keep track of the learnings and make sure we could adjust the process and configuration in time for the next prototyping session.
Insight:
By applying the tool I feel we were able to better design functionality for end user purposes. By testing the hypotheses and expectations we had about user needs we have ended up with a more robust system design that will actually meet their needs rather than meeting the needs as we though they might be. After the prototyping we removed processes that were not important to users and redesigned others that did not meet their expectations following feedback. For other processes it was positive confirmation that we were on the right path and our hypotheses were correct. By walking in the shoes of the user and involving them to test our design we feel confident that we will go live with a user centric tool that will meet their needs with no surprises. Without doing this and having the design thinking mindset I think we may have designed processes based on an incorrect set of assumptions and gone live without testing it on the user base first. This would have led to a tool that did not have users at the forefront, did not meet their needs and would have surprised us on go live with negative feedback and rework after the fact.
One of the harder things to keep at the forefront of my mind was that we never failed during the prototype phases, we were merely learning, pivoting and improving. Just because a hypotheses was proved wrong didn’t mean we had failed, it provided an opportunity for us to actually meet expectations where we might not have otherwise done so.
Approach:
Next time I use this approach I would try to get the learnings quicker and “fail” faster. We had 3 prototype phases and were perhaps too reluctant or just learning and feeling out the process during prototype 1. If we had tested more processes and had more users involved earlier I think we could have spaced out the workload and gained insights quicker allowing ourselves more time for redesign. If we had packed more into Prototype 1 and 2 we would have had the learnings and not had to rely so heavily on prototype 3 when the deadlines were tighter.
I would also take the learning of this approach forward to any future system projects to make sure we can gain the insights from users and test our thinking out before going ahead with a solution that we think is right.
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22,317 | Reflection – Visualization
Challenge & Selection As an external consultant, my task was to advise a product team on the development of a new online education offering. This specifically involved taking a strictly user-centered approach, understanding how their views and requirements shape the delivery of the service and, going forward, ultimately identifying value propositions. During the exploration of the current reality (the What is) through ethnographic research, the number and/or inhomogeneity of
- actors (teacher, learner, buyer had been identified to start with),
- tasks (knowledge transfer, staff training, content creation, production of physical education material, etc.),
- stakeholders across different locations and time zones,
increased the complexity of the project and affected sharing, collaboration and decision-making. I chose visualization as a central lever to take ownership of this complexity, bring every team member on the same page and lay the groundwork for the phases to follow (and, not least, to apply established best practice). Application A crucial step to set our future direction was exploring what the product is and where it might lead, i.e. making the leap from What is to What if. In combination with early visualizations – examples included basic scribbles and sketches, user and task models, or system and customer journey maps – a “no constraints” approach was particularly effective whenever ideating. We then took our condensed learnings and concepts to inform later phases, What wows and What works, e.g. by translating them into visual mockup-ups or interactive prototypes to be evaluated. Throughout the process, I was paying particular attention towards
- creating a broad variety of formats and fidelities which complement another and enable taking new perspectives.
- keeping “the user” always present, to constantly remind us who we were designing for (e.g. in form of personas).
- surrounding ourselves with rich contextual imaginary showing both the status quo (e.g. through photographs or videos) as well as our envisioned future (storyboards, mood boards).
In order to accommodate for remote team members, I introduced appropriate tools such as a digital whiteboard that allowed them to collaborate (view, edit, etc.) in real-time or leave annotations for later consideration. Whenever possible though, in-person creative sessions were most effective, e.g. by “playfully” arranging our visual building blocks (printed visuals, Post-its, etc.) on a physical whiteboard. Insight A broad selection of relationship maps, e.g. between all actors and the product, along a customer journey or as part of a wider ecosystem, revealed hidden opportunities across all stages. The
exercise proved to be particularly valuable when not only examining our knowns (nodes), but determining how the “missing links” (connections) in between could contribute towards the successful delivery of the service, e.g. through:
- additional actors or segments and what they can “do” for the service (e.g. advise, recommend, promote)
- supporting services or things to provide better experiences (e.g. through personalized learning materials, progress reports)
- design requirements or human factors that may encourage utilization (e.g. motivational drivers, behavioral patterns)
- external factors (e.g. third-party influencers, advertising & media, etc.)
Being able to “conceive” data aided our decision making by putting a weight – or business value – on equally appearing alternatives with a sufficient level of confidence. Interactive prototypes took this positive aspect of visualization further, by enabling the team to experience how a solution would actually feel. Approach Visual thinking (out of the box) allowed us to take an in-depth, holistic approach to – literally – understand the big picture. In order to prevent staying in “envisioned realities” for too long, it is crucial to test concepts in the real world rather sooner than later, e.g. in a Learning Launch (as discussed in the course) or in less formal (ad-hoc) customer feedback sessions. Going forward, I will be trying to transport the special feeling of in-person group dynamics more authentically through relevant technology, as they spark the highest creativity and inventorial spirit. Being a central part of Design Thinking, collaboration should not be limited by a team member’s physical location in an era where distributed workplaces are steadily increasing.
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22,325 | Challenge
From my point of view, visualization is an essential tool for illustrating people’s opinions concretely while requiring much less effort than other traditional problem solving methods like asking questions to everyone to have a document of the answers or forcing everyone to write scripts which takes tons of time and probably applicated with unwillingness as everyone is urged to do that work to not miss out anyone who potentially has some problems or issues about the company or probably have bright ideas for the company to develop in any kind of context. This tool will help me to gather people’s ideas in a much fast and influential way.
Selection
For the aim of getting people’s ideas under one hat and creating powerful interaction between people’s ideas on a paper that could be easily recognized and easily shared without having the limit of the concepts and the headlines, it was the very best option for our problem to come up with visualization tool of design thinking as we dive in the work of having a common possible solution regarding to people’s own opinions as the key actors of the visualization.
Application
Firstly, all of the people (the costumers and the staff) could have a chance indiscriminately of their status, job, age, or anything regarding their personality, they would know that they could add value to the company via adding visuals to the specific board that is dedicated for their opinions to be shown publicly in a recognizable place of the company (or it might be done on the company’s website with creating a virtual board for visualizing and drawing). The people could freely take a step towards company’s wellbeing with their own sincere intention to visualize their opinions on their own and creating possible touchpoints between the contributors of the project by collecting them and classifying after they are done on the board with the contributers’ freedom without headings and the outputs would be classified fast as they have no scripts and they are self-descriptive as they are small visuals that are the possible solutions or problems ( maybe some elements that have significance in the development process).
In a nutshell, I will use visualization tool of design thinking tool to gather the valuable information and opinions, complaints (or anything a person could add up to the board as he/ she believes is significant for the company), make a classified collection of it after I collected them as a whole easily with the help of the visuals and benefit from a much creative way through the investigation of the firm’s wellbeing mission.
Insight
With the help of the learning visualization tool, anyone who feels like they can make a positive impact, disregarding to their status, personality or mindset, could add on benefit for the company with their ideas where there are simply no constraints about any headings that they need to worry about. They just could draw simple visuals that they want from the company by adding some post-its, pinning some small papers that would stand for their ideas and represent their intentions for the
company more fast and effectively instead dealing with the time constraint and confusion that may be arise from the different scripts that is written by the customers of staff that may be complicating the stuff overall.
Approach
Taking into consideration that everyone’s ideas were such variant, has different elements and various values included, it was logical to propound visualization tool in design thinking to solve the problem, gradually. There was definitely a need for the people to express themselves in a solid way that leads the way to communicate more effectively, moreover; connecting people’s ideas on the same platform visually and prompting to connect them, creating chance for them to indicate some touchpoints that needs to be considered as a fundamental part of the process through the way of finding the solution.
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22,329 | Background The company is an investment firm based in Europe. They focus on commercial real estate investments, as the company believes that client demand for such investments is high. The company’s clients are high net worth individuals and institutions based in the Middle East. They have three European-based employees, all senior executives who had previously worked together at a successful Middle East-based investment bank. The executives bring varied expertise to the company, a plethora of contacts across the Middle East, Europe and the US, and many years of experience among them. The executives believe the company has excellent access to deal flow. Challenge After one year in business, the company had not completed any investments. Management thought this was due to number of reasons, and noted that they had obtained multiple client mandates to bid on several opportunities. The executive team described their frustration and asked for assistance in identifying insights and possible solutions to complete investments with their client base. Selection For this assignment I selected the Learning Launch Tool. This tool allows the user to test ideas in the marketplace, preferably in a fast and inexpensive way. I selected this tool as a means to help the executives test a new business idea; this tool allows them to test their hypothesis and assumptions around key customer needs. I understood that this tool would help the company validate certain beliefs about investor demands. Additionally, it would allow the company to uncover any unmet or unarticulated customer needs, which they had not previously explored. Application I reviewed material gathered in interviews with the executive team. According to the team, one reason they had not completed any real estate investments was, “Current real estate prices are high in the locations where our clients want to invest. Our clients, especially certain institutional clients, seek cost generative, high yielding investments, which are very difficult to source in an expensive market.” I proposed that the company test the hypothesis: “Clients only want deals that meet specific, measurable outcomes; customer needs are only return driven and they do not appreciate other benefits apart from measurable outcomes.” To test this assumption, informed by the Learning Launch Tool, I asked the executives if they had considered investments that would bring great publicity and goodwill to their clients, even if it did not match their return requirements. Further, I advised the company to pursue a small investment using non-traditional financial technology (“fintech”) solutions during the investment process. During the interview process, management noted that one of their key clients was based in a country that was pushing its financial sector to innovate in the fintech space. The rational for this test was that executing such an investment would generate a very positive response from government and local press for their client. Therefore, the
hypothesis about whether or not the client would modify their investment criteria for the intangible benefits could be tested. The executives at the company responded positively to approach I suggested. They presented the idea to their client, who was also very interested in exploring it. They are scheduled to discuss the idea further with the client and explore a potential pilot program. Insight and Approach It will take more time to fully understand if the solution presented for this particular challenge will be effective. Evidence that the company and their client want to pursue the solution reflects positively on the tool. However, to gain an even better understanding of why the company has not executed other investments would require further identification, unpacking and testing of assumptions. This tool is very powerful and effective for this challenge. I can see how it could be applied to many types of difficult business problems. However, I believe there are at least two key areas to ensure success with the tool. The first, as Professor Ed Hess discussed, is confirmation bias. The desire to see one’s hypothesis proven correct is high. To mitigate this risk, the professor suggested a multi-functional team inclusive of a skeptic to work on the challenge. This is something I would like to incorporate into the process next time. The second way to gain a better outcome is a well- designed, systemic approach to ensure that an exhaustive list of assumptions is challenged. From this assignment and the application of the Learning Launch tool, I have learned that one must quickly test and critique apparent observations and industry norms to get new answers. Applying this tool to a specific challenge allows one to continually peel back the layers and test assumptions to arrive at more meaningful solutions in a quick, efficient and often low cost manner.
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] |
22,332 | Sales Process Automation Efficiency Gain with reduced Support Cost
Challenge: I am a member of my organization’s Sales Systems department and our challenge is to increase existing Sales Process Automation efficiency gain and reduce cost per support activities. The existing automation in place built accurately however there were lots of confusion around the automation and needed many hours of support activities. Our challenge is to understand why the existing automation was not meeting the required efficiency, how we can improve the efficiency further and how we can reduce cost per support by working with all the key stakeholders. Selection: Since this challenge centered around:
❏ Efficiency gain of existing automation in place ❏ Cost optimization for support ❏ Multiple key stakeholders were involved
so we decided to use “Mind Mapping tool” to understand the gaps, work towards how we can solve this challenge and continuously improve. Mind mapping is identified as one of the efficient tools to think and analyze ideas/process gaps etc. Mind mapping can be used to achieve the following:
❏ Break down complex problems and idea into simpler and easy to follow patterns ❏ Analyze and process information collected during the brainstorming process ❏ Present information in a creative and easy to follow format
Application: Our teams were virtually located so we all tried leveraging a social medial mind mapping tool “https://www.mindmeister.com” which lets us come up with a mind map and share within the team. We followed the following Steps in the above tool: Step1: Identifying the key challenge we are trying to solve i.e. “Sales Process Automation Efficiency increase and reduce cost per support.” Step2: Writing down the key process indicators related to the challenge and using a line to connect the Key process indicators with the main keyword. The different key process indicators are:
❏ Build Sales Process Automation ❏ Build Self Serve Tools ❏ Simplify Sales Processes
❏ Knowledge Content Repository ❏ Training
Step3: Thinking through each of the topics and writing down the subtopics to branch from the main topics:
❏ Build Sales Process Automation
❏ Identify what Sales Processes can be further automated
❏ Build Self Serve Tools
❏ Identify what Sales activities can be self served ❏ What different types of Self Serve tools are needed (like: webbased, desktop
based, mobile based etc)
❏ Simplify Sales Processes
❏ Identify Sales Processes that are more time consuming and complex ❏ Identify what standards can be followed so processes can be unified and
simplified
❏ Knowledge Content Repository
❏ Documentation of Sales Process Steps ❏ How to Articles
❏ Training
❏ Sales Process Automation Training ❏ Awareness
Step4: Organizing these key process indicators together to have a proper connection between each other and the main center point/challenge. The final Outcome appeared as follows:
Insight: By leveraging “Mind Mapping tool” our team could achieve the following:
❏ Efficient meeting time and collaborative brainstorming which included feedback from
various stakeholders.
❏ Increase in productivity by collaborative and visual thinking. ❏ Staying focused and not deviating from the key challenges
❏ Breaking things down to simpler parts
Our team was able to identify some of the key process indicators. However our team felt if it is integrated with some other design thinking tools then it can bring the best results from the identified Key process indicators. So, our team decided as next steps to leverage the “Learning launch tool” so the outcome of the mind mapping tool can be built as recommendation engine which can be tested quickly by a prototype and continuously iterated over and improved further. Approach: “Mind mapping tool” is identified as one of the efficient tools to think and analyze ideas/process gaps etc. It can be used to achieve the following:
❏ Break down complex problems and idea into simpler and easy to follow patterns ❏ Analyze and process information collected during the brainstorming process ❏ Present information in a creative and easy to follow format
Sales Process Automation efficiency gain and reducing cost per support is a continuous process, involves many different sales processes, complex problems and key stakeholders. So, the approach of “Mind Mapping tool” is adopted for designing this for enabling collaborative design thinking, continuous improvement, simplification with keeping cost in mind. The “Mind mapping tool” in conjunction with “Learning Launch tool” can achieve bigger results and optimal solution.
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22,335 | REFLECTION – VISUALIZATION
Challenge
I’m a mechanical engineering student and in my junior year our group had to come up with product that was eco-friendly and cheap enough to replace an already available product in the market. Since we were all students then and didn’t have enough pocket money to do anything high tech, we sticked to simple everyday things that we could change such as a ‘raincoat’.
Since our country was a monsoon country it was the perfect thing to produce with all the above criteria. And so we did!
Application
We sat down as a group and thought of all ways we could make a raincoat more eco-friendly and cheap. We thought all the things a raincoat should be.
Compact and easy to carry around after its use Waterproof all around the body Easy to remove and get into
And it should be made eco-friendly
We needed a material that was easy to procure, cheap to manufacture with and recyclable. I asked each of my group members to keep all the above needs in mind and visualize a material that fill all the above needs. I told them to visualize their daily ride back home and remember all the things they see that could be used as raw material for this project.
And after many hits and misses we finally selected the raw material we needed- Poly Vinyl Chloride or PVC. It was readily available all around us in the form of advertise boards and they were usually discarded after use. They would probably end up in junkyard and we could stockpile a lot of them if we wanted.
And just like we got hold of some advertisement boards, removed the PVC Sheets from them and stitched them into a prototype raincoat. We had to submit this prototype for an upcoming exhibition along with other groups as a project of ours.
It was a huge success with all our professors impressed with the idea and how simple though good it was. Thanks to Visualizing we were able find this simple and innovative replacement to a normal raincoat.
INSIGHT AND APPROACH
What I found helpful with the visualization tool was that as a group it was easy for us to come up with a raw material for our project because each of us visualized the needs for our project and thought of a solution for it with our everyday trip home.
Just by visualizing that trip home we were easily able to find a raw material source- the advertisement boards as a solution to our problem and easily make an eco friendly and cheap raincoat.
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22,338 | Mind Mapping
stress affected many different areas of my life, probably stress effected within my workplace and day to day working routine. Stress is something that can hit me at any time, a little bit of stress can do wonders for my ability to take on new challenges and give my productivity that extra boost. However, while experiencing some stress in the workplace is normal, excessive stress can have a severely detrimental effect on mental health, causing to feel overwhelmed, anxious and can even take a toll on physical health.
I started to practicing the Mind Mapping Mind Maps are a great way to think outside the
box and tackle your stress with a different approach. If it’s workload, in particular, that’s
causing you stress, it’s also likely that you have notes on your tasks (both physical and
digital) scattered around your desk and laptop, which is a danger zone for making your
feel swamped with various trains of thought and not knowing where to start. Mind Maps
help you to gather all these notes and ideas into one dynamic space, that you can turn
into a hub of creative thoughts to help you sort through the noise.
Mind Mapping can be approached in any way that suits me, to help me restore order to my working day without any stress.
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22,339 | Reflection – Visualization
Challenge & Selection
To achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
Application
I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front- stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high- level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then
create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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22,340 | Learning Launch – New Product Induction
Challenge
We are part of the Project management office (PMO) in our company that is responsible for evaluation of new products and software that could be used in the organization. Currently the “Project Engineering Department” comprising of about 700 people use at least 5 completely different tools to monitor their project progress , maintain team responsibilities, track changes to projects (scope or schedule), use various activity flows for standard tasks, maintain team information, etc. The PMO team has researched and evaluated a new single product that performs all the above mentioned functionalities that would greatly reduce human errors while reconciling monthly updates that has become highly cumbersome. It would also give the organization more powerful reports that enables decision making a seamless and action oriented activity.
The objective for the PMO team is to convince the key users of the Project Engineering department of the benefits of this new product so that 5 different tools can be eliminated and the organization can make use of a single powerful product that will make the department more productive and efficient. The Key users are seniors and experienced folks who have seen the amount of time it takes to make the organization adopt a new product and have serious objections to change the current way of working. Also, the finance department needs to know within the next 60 days if they have to include the product license cost in the annual budget. So a feasibility study report has to be completed in the next 6-8 weeks.
Selection
Since the Key users and PMO have had multiple meetings and discussions and they were leading nowhere, we realized that a more practical approach needs to be taken to have a more meaningful conclusion. The discussions were leading us to the same questions - How user friendly is it? Are the reports meaningful? How easy is it to shift our current data to the new product? etc. On one hand the PMO team had seen demonstrations and read the documentations of the new product but on the other hand the Key users wanted their practical questions to be seen in real-time and not rely on a sales pitch or a promotion documentation.
Based on the above scenario we collectively decided to use the “Learning Launch” concept of Design Thinking that would bring all the right people together and evaluate the product in a unbiased manner. A time bound access to a limited set of users would provide greater insights to the product much more than the documentation and demo videos that we had seen and been discussing so far.
Application
As a part of the Learning Launch, we first made a full list of all the different use cases that the 5 tools provide us today. We then spoke to the Product company and explained them our company’s scenarios using those use cases. That gave the product company a clear insight on how are our teams organized, what kind of data do we collect and how do we use these tools.
The product team then took a week to setup a test environment of their product and provided exclusive access to our key users to it. In the meanwhile we setup 5 groups of volunteers headed by one Key user each and listed out clear functionalities to test and experience and make notes.
We setup a weekly review with the Product company who were very forthcoming in understanding our situation and to discuss our concern and findings. These discussions gave great insights into the product as well as a better way of addressing our scenarios. We clearly documented our observations on a scale of 1-5 on various parameters like ease of use, integration with other systems in our organization, access to relevant reports , etc.
Looking at our due diligence , in week 4 of the learning launch , the product company shared one of their success stories that they had collected from implementing their product in a company that is twice as large as ours and is also in the same industry as we are. This greatly shifted the approach and attitude of the volunteer teams. Their doubts on a large scale implementation was greatly answered when they learnt how the product has simplified the operations and governance of the larger company. Also the product company shared certain quantifiable benefits that could be achieved by the product that gave us new insights that we had not considered.
Insight
At the end of the learning launch session we had much more documented scenarios than we initially hoped. The Volunteers created their own cross team discussion groups and shared their findings and inferences. All the use cases were looked under a common objective instead of treating them independently as per our current setup. The documented discussions with the product company brought out more clarity into what the product could offer and how could it enhance our overall operations. The success story that we reviewed brought confidence into the volunteer teams and addressed their concerns on a large scale implementation. It funnily even brought out how we were using certain functionalities in our current tools the wrong way! The quantitative results gave the leadership team a good data driven reasoning on why we should go ahead with the product launch. Finally the team made a well documented statistical and analytical feasibility study report on the benefits of moving to such a system and how it would impact the company’s revenues in the years to come.
Collectively it was a good decision to give ourselves the opportunity to come together on the same side of the table and look at the situation from a common ground. The activity brought teams across industries and even across regions together and address a crucial issue that couldn’t have been appropriate to complete with just the PMO team. It also gave us great insights into the way people think, speak and behave. How their personal experiences in their careers and lives influence the decisions they make in their day to day activities was very insightful to observe and learn.
Approach
This whole experience over the last couple of months was an eye-opener for all of us. We are glad we made an informed decision to go ahead with this approach to the product implementation and are well on our way to execute a thorough plan in the coming months. We all know each other at a more personal level now and the product team and our key users are working together as one team. There would be other scenarios in future like the phased sunset of existing tools, deriving the same metrics as of today from the new product , establishing a common training and product support team, etc. We believe that the highly interactive Learning launch tool from Designing Thinking would be appropriate in those scenarios as well and would give us a much faster result into addressing real scenarios much before we encounter them.
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22,342 | Reflection – Learning Launch Challenge I work for a Telecom organization and head the IT Infrastructure division. We have contact centers where the customers can call the contact center and speak to the contact center agents for getting their issues resolved. The main challenge in the contact center is the high churn rate of the agents. Due to the high churn of agents, the skill levels of the contact center goes down as new agents take time to learn to resolve the customer issues. Many a times the customer is not satisfied with the resolution and they tend to call the contact center again. This results into higher service costs and customer dissatisfaction. A small team was formed to find out a solution to scale the expertise of the new agents so that repeat calls from customers are reduced. Selection The first task of the team was to identify the type of problem customers’ call and the resolution given by the agents. For this they went to the contact centers and through observations/interviews they observed the actual process. After a brainstorming session, the team put together a solution to address the problem of scaling the expertise. The solution will use natural language processing and use machine learning to predict the best possible solution to a customer problem. The team took two weeks to develop this tool. For testing this solution we planned to use the Learning Launch Tool Application For our first learning launch, we selected one contact center. We then selected 10 skilled contact center agents and 10 new agents. We then selected the Top 5 problems for which customers call the contact center. We interviewed the skilled contact center agents for the best possible solutions for the top 5 issues. The tool which was developed uses natural language processing and machine learning. Depending on what the customer reports as a problem, the tool will give a list of steps as the best possible resolution to the customer problem. We trained 10 skilled contact center agents to use this tool. Initially the accuracy of the resolution of the problems was at 70%. The machine learning tool was trained again based on the inputs of the skilled agents at the end of each day for a successive 3 days and on the 4th day the accuracy reached 90%. Now we selected 10 new agents to determine the efficiency of the tool. 5 agents were trained and were told to use this tool during customer interaction and 5 were not given this tool. We measured the repeat calls for all these 10 agents. We also did a survey with the agents who used this tool on the utility of this tool to resolve a customer issue. This pilot went on for 2 weeks. Insight By applying the learning launch tool, our team identified that the repeat calls reduced by 15%, for the agents who used this tool. This will reduce the operating costs. The team also found out that the 95% agents also felt that this tool was very useful to give a proper resolution to the customer problems. Approach The Learning launch tool has been very effective in our design thinking process to resolve the scaling of expertise levels of a new contact center agent. This learning launch tool provided us a good technique to assess the effectiveness of the tool within the budget and within a 4 week time period. Hence we will be in favor of selecting this learning launch tool in our further pilots and incorporate in our design thinking process
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22,347 | Challenge : In my new area of work as an HR, I had to address various requests from 10 different functions and manage them based on criticality to business. I was getting close to 50-70 requests a day and each of these had a thread of information which I had to process. I was struggling in trying to understand how to get a hang of the full scenario as I was always afraid that I might miss something out. I was trying to get help from peers but was finding it difficult to articulate my inhibitions / uncertainties, which also spread across process, people, systems etc.
Selection : Though I am ambidextrous, I am more inclined towards left hand as my strong hand. Same goes with my thinking. I think better with a bunch of pens in my hand and a blank canvas in front of me. I feel completely comfortable standing in the middle of a messy room as it lights up my creativity and helps me to visualize various connections and categorizations of the things around me. Also, its interesting to exchange information on a open canvas rather than through other restricting mediums. Hence, I choose mind mapping as my tool.
Application : I put down my understanding of the processes and the people it will affect (customers and stakeholders) and traced the interlinkages between various stages in the HR lifecycle. Then I started connecting each request I got into these buckets of the elaborate mind map I had created. I had then opened this map with my team to discuss upon my understanding and to brainstorm on making it as elaborate as possible.
Insight : This helped me to easily pick up various aspects of the processes. It helped us to gather insight about what and all are affected when you must make a change in one part of the process. More importantly, I was able to quickly align with my teammates on the understanding about existing processes and figure out where are the drain holes in the processes which we need to address together.
Approach : Going forward, I would like to combine this approach along with visualization of ease of usage of each of these processes along with my team and stakeholders. I want to use various parts of my office work space as my mind map and put visualizations of the processes there with trigger questions for my peers and other stakeholders to brainstorm on the go.
Eg: When a customer (my employee) walks across to collect his Transfer letter, he can contribute on my wall describing Transfer process, by drawing how it can be made faster)
When manager approves a request for relieving, he can doodle on time spent to handle the paperwork.
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22,351 | Example Reflection – Visualization
Challenge
The design thinking tool chosen was the Visualization. As supporting a non profit and non governmental organization which purpose is to help the cancer treatment on children, we could raise the need for a system integrating information for the patients, doctors and hospitals on each child. As the actual situation is the delay on internments, on patient exams, little information on types of the disease, lack of structure and outdated children medical records.
Selection
As so, there were some meetings to figure out what solution would best fit the needs, the idea was to visualize what are the flows of information between doctors, hospitals, laboratories and patients. It was used a mix of some techniques to visualize the structure, but strongly based on process mapping, with some add-ons of brainstorming and mind mapping.
Application
Initially brief requirements were written with a brainstorm, for instance, the patient would need to know what were the last prescriptions, the exams to be made, the doctor should know what is the actual stage of patient, the government could see the need of the interment and availability, and so on. After that the mapping begun, the actions for each element (patient, doctor, hospital, labs, government) were drawn and also the flows between them. Afterwards, a requirements review was done to see if the map has absorbed the needs. Some technical features were also defined: as supposing the system would be in the cloud and every new information would be updated on this structure; the patient and doctor should have the information available on a cell phone; access profiles would be needed, as confidentiality should be preserved.
Insight
The mapping was a clear and integrated view for the participants, we were 5. The list of brief requirements was the commandments for the mapping. Of course we could change it, but it was a reminder of targets. Some mind mapping were executed as some discussions come into the field, for instance, the need for confidentiality on each patient record, and who would have access on it.
Approach
One clear thing is that combining techniques (process map, brainstorming, mind map) was a good approach, as each´s features and thought flows are not linear, and we could go and come back many times. As I can correlate, in this case, the design thinking took place until we had this overall system map and requirements.
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22,352 | VISUALIZATION
Challenge :
visualization is a core component of the way that we communicate, whether we're aware of it or not. When we're dealing with very complex problems, we're enacting a different kind of problem solving that has to bring in more than just logic. Visualisation is really important for the process of Design Thinking because it's actually a way of unlocking a different part of our brain. It allows us to think in a non-verbal way and access parts of our brain, our creativity. Selection :
Visualization is any technique for creating images, diagrams, or animations to communicate a
message. In general, you want to select the most straightforward visualization that will convey the point you want to make. When selecting a visualization, always think from the perspective of your audience, and make design choices that will allow them to quickly understand the insights you're trying to convey.
Application :
Visualization Application enables users to visualize data, draw insights and understand it better. It allows people to organize and present information intuitively. You can combine visualizations into a dashboard. Dashboards are useful because they allows you to relate different views of information visually.
Insight :
Visualization is capable of producing significant levels of insight, provided that said data is extracted in a clear and non-convoluted manner. Such insights can be used to delve deeper into data sets, and have the ability to extract actionable information for businesses and clients alike.
Approach :
Visualization approach can be beautiful, elegant and descriptive. There is a variety of conventional
ways to visualize data - tables, histograms, pie charts and bar graphs are being used every day, in every project and on every possible occasion. However, to convey a message to your readers effectively, sometimes you need more than just a simple pie chart of your results. In fact, there are much better, profound, creative and absolutely fascinating ways visualize data.
Organisation :
An organizational visualization provides a quick glance into how the business is structured, whether it’s an established office, a startup, a manufacturing plant or something else.
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22,353 | CHALLENGE AND SELECTION
Visualization has always been something I found useful right from a very early age. Back then, it was just as a young dreamer who use it to activate the creativity in me. I create my toys, fix things that are broken around the house and generally get around solving non-complex problems domestically. Fast forward to my career life, visualization remains part of my greatest tools in use – Formally, this course has further re- iterated the importance of visualization as a tool for design thinking and put context to it as appropriate.
In my organisation, the quality of data continues to impede the ability to reach out to customers proactively, know what product they prefer, products to design for which class/age or offer scale up suggestion where appropriate. These and many more issues that are related to data inaccuracy which by implication is affecting bottom line, customer service and by extended implication growth capacity is the problem that requires focus and resolution. The organisation needed to know significantly more about its customers to better serve them and make quality business decisions. The data head (Gender, Age, Title, Occupation, Biometric Verification Number etc) as we refer to them offer greater insights into our customers preferences. However, extracting actionable insights could only be possible if we had good quality data from our customer and manually checking for data defects per customer would have been time consuming and very much error prone. The need for an error-proof system to automatically identify and notify stakeholders of customers with inaccurate/incomplete data fields for appropriate correction becomes critical. The task is to improve on the Data Quality Index from 40% to 90% in 3 months.
Out of all the design thinking tools, visualization offers the uncommon peculiarity of seeing the end from the beginning and envision how to get there by drawing visuals, using stories, and making map to envision and carry stakeholders along on the task ahead and various roles and responsibilities.
APPLICATION
First thing was to give clarity on what accurate data would mean for the organisation. One on one sessions with seniors / Team leads was done across the organisation with presentation working with the Data and Analytics team. The video and graphics showed the desired state of data efficiency and shared examples of organizations that have achieved this data dominance in their business model (NETFLIX, GOOGLE, FACEBOOK etc) and are doing very well. The visuals had well cut out messages of benefits of clean data, our current state, what to do to get there (road map). Additionally, virtual road shows and engagement sessions ((due to COVID restrictions) were conducted across the organisation to get the desired buy in especially from front line officers who are major stakeholders in the data capture process both at the customer on-boarding and transactional stage. The engagements also had feedback sessions designed specifically to get additional insights from stakeholders to factor into subsequent roadmap.
Digital dashboard prototype was also envisioned and technology was engaged to build a customized platform that will fit into the main corporate application to sieve customers with missing data heads, display for monitoring and regularization. The test prototype of the dashboard was very useful in getting the buy in of critical stakeholders as they journeyed through the visualization session and envisioned the desired results mentally. The process of data capture, correction of old data, documentation and tasks for various stakeholders was appropriately identified in the visualization and mapped out accordingly. Animated process flows were also developed to assist the appreciation of the process and the results to be achieved. Hands on demo session were also held to demonstrate the workings of the digital dashboard as it reflects changes in data captured/corrected.
APPROACH AND INSIGHTS
The visualization of the process flow clearly allows all stakeholders (the frontline officers, compliance team, technology team and executive management) to see the result of the journey including the benefits. A tool called “Customer Master Data Management (CMDM)” was built to enable us monitor the quality of data available for our customers by automatically monitoring the accuracy and completeness of customer data on the corporate application for both existing customers and newly onboarded ones. The record from 45% to 90% in less than 3 months attested to the efficacy of visualization as a major and preferred tool for this problem. Feedback and insights gathered from the various stakeholders will play significant improvement input for subsequent related projects. Lessons learnt will also form major assumptions in future improvement plan for the dashboard and subsequent stakeholders’ selection and engagement sessions.
As data continues to gain relevance in business intelligence, determining the new data source to improve on and focusing on how to achieve the improvement becomes very critical too. The results achieved using the visualization tool becomes insightful and will continue to be a major tool for further improvement of this concept. Lessons learnt in the deployment and achievements in the first successful phase of the Data Quality Index project will be a great asset to be applied in improving data assets, people’s awareness of the importance of data, their roles in data cleansing and responsibilities of ensuring clean data.
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22,355 | Challenge
The work in mining will hinder the variations of the sector, the climatic season, the variation
of the personnel and their capacities to face the changes that can be presented either by the
change of the day, by the work shift or by the daily complications that It occurs, such as
machine damage or difficulty on the ground. The mayor's challenge for the organization is to
have the right staff in the indicated positions, because although the staff has learned to
develop challenges, there are events that have the greatest emphasis and often the staff is
not fully prepared for them, thus influencing the efficiency and effectiveness of the
organization, directly affecting productivity.
Selection
As a tool, selecting visualization, a design thinking tool that allows us to open our field of
vision and the way we see, there, finding capabilities that help us see aspects or flaws that
we did not have during the discovery of the problem, But it also helps us to identify our ideas
more easily and to communicate effectively.
We selected it for the challenge because it allows us to have an overview of the situation
and at the same time more detailed of each aspect, because it is not the same to simply look
and see that something is not right or that it is wrong to stop and detail part by part, see if it
is right and why it is or on the contrary what is wrong and why it is, in addition, visualize the
problem in detail and in detail, understand the problem and we can get closer to the problem
more quickly and start possibly possible solutions or changes.
Application
The tool was applied with the help of partners, who collaborated to discover problems and
flaws that coincided and, in turn, will sometimes be detected by our personality or
experience, we could not visualize it so directly, so, among the six, a week was spent to
share the workspace with the employees and be able to visualize what was not done with
difficulty and discover whether it was due to the tools, the staff or a reason external to the
organization.
Knowledge
After the week of field work and being able to have some of the main faults supported,
coinciding in the place where we work, it contains many different layers of soil, presenting
some more difficult than others, in turn, although the staff has experience in mining, we
agreed that training was necessary for extraordinary situations and the correct
implementation of machinery in those situations, in addition, we observed that the material
was not enough to satisfy all employees and that the tools and necessary machinery.
The tool was used effectively and was a great help in discovering aspects that as managers
we often overlook, it also helped us discover that when staff face complex situations that
they do not have sufficient ability to solve. , affected his emotional stability and produced a
feeling of despair, which in turn affected his performance at work negatively.
Focus
I would use this tool again because in this particular case it worked and considered that in
the field in which I was carried out, being so detailed in the aspects that make up the
organization, it is very effective, because many times we stop fixing our attention on the
details or we overlook others that really matter.
To the next application, we could take into account the participation of a significant number
of employees in the different fields of action that the organization has, thus, we can achieve
an even broader choice than the partners can obtain and much more detailed, since Since
they have day by day, they have much more experience in their place and perceive
problems or failures more easily, directly and almost instantaneously.
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22,356 | Example reflection : Mind Mapping tool Challenge I took assignment as product Manager for a B2B industrial manufacturing company within a small newly created business unit aiming at launching new products in a more innovative way compared to the legacy products of the company. These products were for B2C or B2B2C. My task was to launch a new residential battery for homeowners. We have gathered a great deal of data from market analysts, homeowners willing to be more independent in their use of electricity, and equipment installers. In addition, I also discussed extensively with our internal stakeholders which are mainly R&D, Manufacturing and supply chain, Marketing, Sales, and the management, and I discovered that even though all agreed on the opportunity at stake to launch a new offering in the market, all had divergent views on the job to be done by the product. Intense debates to align the vision among the stakeholders only led to more time wasted in endless meetings. Selection and application I needed a tool which would unequivocally transform the data we had into clear insights and solid patterns so that all stakeholders could align on the features of the product to be launched. Mind mapping sounded like the adequate tool because it looks for patterns and insights in a large quantity of data that are collected during the exploration of what the current reality is. The goal is to establish criteria for the what-if idea generation phase. In addition, mind mapping is an engaging tool as it allows for all to visualize what is happening in the mind of the customers, and the stakeholders as well. It forces the participants to explain with images, not just words, how they see the features of the product meeting the unarticulated needs of the customers. Insights Each stakeholder drew the ecosystem in an A3 clipboard in which our product will evolve from the development phase to the manufacturing, to the launch, to the installation at homeowner site, to the broad ways of which the user will consume the product. Then all the A3 posters would be displayed at the walls of a large meeting rooms, allowing for all the participants to walk see and reflect on the minds of their peers. A lot of “aha” moments occurred during this phase as misunderstandings and misinterpretations of someone else thinking was not possible anymore. I was surprised about how building blocks fell in place, and how easy now it was possible to identify and agree upon the insights and their consequences in the design and manufacturing of the product. For instance, the installers drew our attention to the fact that they wanted a product that could be installed with one or maximum two person and within 2 hours. What was important to them was the need to have minimum installation costs and the avoidance of too much qualified technicians for the installation as it increased the costs. This insight had a direct impact in the way we would design and manufacture the product. Looking at customers’ expectations, we also realized that their needs were not static but evolutive. Whatever product we’d provide should be upgradable in term of capacity of
electricity storage to cater for growing electricity consumption (e.g when the family grows in number) and in term of power delivered (e.g when the family purchase an electric vehicle and wants to charge the car using the home battery at night). I wish I had a design thinking mindset from the beginning of my journey in the launch of this product. I would have wasted less time convincing stakeholders about a common vision. Most importantly, using the other tools at my disposal I would have probably designed a better product and have enjoyed all the launching phases as I enjoyed the mind mapping phase.
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22,357 | Storytelling: Tool for Understanding Young Children Nowadays
Challenge and Selection
Storytelling is a great tool I use most of the time especially during my church activity every Sunday. I’m an officer in our church who is responsible in taking care of our brethren ages 6 to 12 years old. Our main goal is to teach and guide them to be a responsible human being inside and outside of their home. As their “kuya’s” and “ate’s” we engage ourselves like part of their family as we want them to be more open when it comes to their emotional and spiritual needs. Storytelling is one of the tools we are using to determine their needs. At first, these young children have difficulty expressing themselves and it’s also hard for us to understand their thoughts. Hence, a lot of efforts we are exerting before we can finally adopt the environment and the way they express their emotions. It’s a bit challenging since these young children usually don’t have the vocabulary to talk about how they are feeling. Instead, they communicate their feelings in other ways. Kids can express their feelings through facial expressions, through their body, their behavior and play. Sometimes they may act their feelings in physical, inappropriate or problematic ways.
Application
Before we fully use this tool in our organization, the committee where I belong discussed the possible scenario and problems we may encounter on the process. The group seems to disagree with the idea I’m proposing since handling these young kids will take a lot of efforts and responsibilities. I told a story to the committee group about my nephew who is very joyful and loud. One time during our family reunion, you can see him at the center of the crowd giving laughter and entertainment to his cousins, uncles and aunts. However, I saw him at the corner of the party hall later that night and saw a sorrow on his face. I asked him what is his problem since earlier that day he was so energetic. At first, he is hesitant to tell me his problem but I convince him to open up by telling a story about my problem when I was in his age. He told me that night that he is currently facing depression because his parents are very demanding and strict on every action he made. He was also pressured to be the valedictorian on his class as both his parents were graduated in primary school with flying colors.
Insight and Approach
Surprisingly, I cannot imagine that his jolly and energetic actions in front of everybody hides negative emotions such as hate, anger and sadness. I told my nephew to be open with his parents just like what I did on my early age. I was also pressured by my parents to be the best student. Being the eldest son, they made me understand that I will become the breadwinner of the family. At that early age, I was able to learned how to say no at times I felt pressured, not being rebellious. However, I start to understand on the process what they meant by saying those because they are preparing me to be a responsible son and “kuya”. After my story telling, I saw a light on my nephew’s face and thought that he understands what I’m trying to point out.
So, I told the story to the committee and I think I made an impact to my pitch. My proposal to use the storytelling tool has been reconsidered. I believe that storytelling is a powerful tool to turn the table on.
This course made me realized the importance and essence of this tool. I think I obtained new ideas that will help me to effectively execute this tool in front of someone or a bigger group.
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22,360 | CUT THE FAT
1. Challenge: During this Covid 19 pandemic times I faces the problem of Putting on Weight. I
gained 8 KG to 9 KG Weight i.e. (81 – 88.5 KG). Cholesterol levels were increased. The Primary reason for this is lack of exercise and work from home option and spread of the virus which will prevent you not to go out for any physical activities like going to Gym or Park. I decided to reduce the my weight. First I did the deep dive analysis of my daily routine, Food habits, stress etc. I noticed the below points
Daily Routine:
• Lack of physical exercise. Though I am not new to fitness, I observed this pandemic time I completely stopped spending time on it
Food Habits:
• Irregular Eating time
• Un balanced Diet
Stress:
• As me and family were isolated in metro city and drastically reduced the physical interactions with people around and not going out to market, movies etc added a lot of stress.
Surprisingly I found the same problem with my cousins, colleagues.
So I decided to “CUT THE FAT “. I have been doing the changes to above points and reduced the weight to 80 KG. I decided to help my cousins and colleagues to “CUT THE FAT”.
2. Selection: I Decided to Try Story Telling as My Tool. Story Telling helps to convey the required
point to others with an Impact. It helps to make people visualize how could be the situation.
My problem required more of motivation and inspiration as this need to deal with Habits/daily routines. Which are the toughest one to change. But decided to try it out, when I could change few habits for the better health my family, colleagues can also do it especially during this pandemic period.
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you
did and how the tool was applied effectively or ineffectively).
I have my own story of “ CUT THE FAT “ reducing the weigh from 88KG to 80KG. First of all I started speaking to very very few of the family and colleagues. When I told about my weight loss Journey and how it positively impacted me was a great start. Then I gradually started talking about the their food habit and trying to inspire them to think about the “ increase the drinking water to 4Lts” , start taking Vegetable Juice in the morning and citrus juice in the evening” and complete the dinner by evening. This first strategy impacted positively as they started consuming the juices however Drinking water have not changed much. Then second strategy of spending time for the physical activity have been challenging , they had lot of excused like cannot go to gym or park etc. Then I started shareing my experience of doing the work out at home. Encouraged them to simple exercise at home which will help them. For this it was mixed response. One of my cousin started physical activities and my colleague did not do anything about it.
Being a Toastmaster ( Distinguished Toastmaster) helped me use the story telling techniques like plot , dialogues, persuasion and motivation etc.
4. Insight: Describe the insight you gained from applying the tool you selected to your challenge
(e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
After working with the family members and colleagues. My observations are
Its Very very difficult to change the habits especially food. People are ready to risk the
health but not ready to change food habits.
Contact motivation is needed to change the food habits. Unfortunately people change food habits until it impact negatively on health. Take my case
until I realized cholesterol and weight are going beyond my control couldnot think seriously about changing the food habits though we know all these good habits. Being a fitness freak I struggled to change the habits to “ CUT THE FAT “ can understand how difficult it is to convince others to change the health habits.
5. Approach: Describe what you might do differently next time -- applying the same tool you
selected or a different one -- and the reason(s) why.
Now I have understanding of the Design Thinking, I would like to try “CUT THE FAT” with my team at work. Let me try a small bet and expand it to larger team.
Motivate members to health seriously.Especially work from could seriously
impact the health.
Create awareness and discuss on the tactics to reduce the weight Promote the Drinking water regularly on daily basis. Avoid Junk food and take natural food Do the stretching and exercise during office our, lets set up reminders in the
outlook for the entire team.
Encourage to log the weight details and track the progress.
I am positive on encouraging more people to “ CUT THE FAT “ and be health.
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] |
22,362 | Example Reflection – Storytelling
Challenge
I work for a software development company which has implemented an agile
methodology for development. Sometimes I am the product owner and I need to communicate to the scrum team which are the goals and objectives of app or piece of software we have to develop for the customer. Most of the times are apps which have two flavors, the customer and the provider side. On every scrum sprint I need to transmit the big picture to the team, the expected outcomes for the users, the calls to action, expectations.
Selection
I have found story telling through user stories to be the best way to transmit to the
team what the customer wants and how the users will use the app, how they will be feeling about it and which needs/ issues the app will solve for them. Specially important is why they need the app.
Application
First is to define the project area creating a positioning statement which should include
who will use the app and the need the app will help to fulfill and how the app is different from other apps. Then the “personas”are identified and a detailed persona profile is
written. This profile needs to detail the tell story of the individual, who is, what he/she does when facing a situation the app will solve. What he/she thinks, sees, feels, does.
Then some scenarios are created with current alternatives and a value proposition the
app will give.
With this a user story which flows out from the persona is created for the first sprint
and storyboards are created.
And for following sessions child stories derived form this user story are created to
continue the app development.
Insight
With user stories the scrum team identifies the objectives of the project, and they feel
engaged as they understand the needs, and feelings of the persons who will be using the app. It really generates an impact on the team and also the customer. When the customer is invited to the meetings and hear and sees the stories , feel pretty confident the project is in good hands.
Approach
Right now we are only using storyboards to tell the stories. It will be nice to start testing
with some videos where the scrum team will be the actors of the stories. In that way the will internalize in a better way the feelings and needs of the users.
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22,365 | Challenge:
I have always been fond of many things. It has come to the point that I can’t finish any of my project because I would pick something new before I get to see myself grow in that particular field. It is hard to work on simultaneous projects so I decide to just drop the least interesting.
Selection:
With the presented challenge above, I choose Mind Mapping as a tool to deal with this challenge. Mind Mapping will help me to prioritize any projects according to their importance, relevance, and other factors.
Application:
I can easily incorporate Mind Mapping with my system since it is the best tool (for me) among all. With this, I can even merge some of my projects to create a better project. I can elevate my craft without sacrificing anything. I just make it more organized.
Insight & Approach:
Given this design thinking tool, I can easily work on each of my project without the fear of leaving something behind. Through this, I can easily prioritize the project I need to work on more. This will surely be a game changer.
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22,367 | Visualization
Challenge & Selection
We needed to have a unified understanding among our organization team for the problem we need to solve. I have used Visual Thinking to obtain a a general understanding of our problem before going into the possible list of solutions. As a software company I use this tool usually with my organization team who are continuously working to help our clients automate their businesses and processes Using the straw man visualization technique of a problem domain with a set of questions for debate to help the participants engage in a discussion and learn in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.
Application
Starting by creating a straw man graphic of the problem domain. I conducting informal interviews with 1-3 stakeholders who are as my main points of interest to develop the straw man graphic, The straw man graphic is simple, using simple shapes and icons. then I will create a different type of visual, based on a high-level process flow with swim lanes for different stakeholders, Then divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly I give them two-three questions to answer, I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach
The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into possible root causes of their problems. starting with a straw man initiating the conversation for them. They quickly identify where they are in the graphic or if they are missing and can more quickly gain new insights about relationships between key points instead of taking time to identify them., in what areas they need to obtain data to provide the values for the variables. I learned that the most valuable aspect is the shared insights and learning, in the future I will use the visualization as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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22,368 | Reflection – Visualization
Challenge
I am part of financials and management information systems team and our challenge is to build a way to help our organization increase its sales and track the turnaround time in processing application of loans. This project will help the sales team meet their targets and will make use of internal resources that are already available. Our goal is to create a tool that will collect records of sales that could provide us with the needed data to build monthly report for the sales team and give them a gauge in meeting their targets. This will help as well the data science team in building analyses on how to improve turnaround time of loan applications and assess where the process gets problematic or ineffective.
Selection
The tool I used was Visualization or Visual Thinking, since the tool we’re building comprises of different data, applies to different users and requires thorough review of process. We used this approach often since in this way we can easily see where the flow gets faulty.
Application
I start the approach by creating an initial diagram for the workflow of the internal tool. I create a flowchart of the process on how our sales team is supposed to use this tool. Draw a diagram of the flowchart for the tool that we’re building, which shows the application we’re supposed to use, list down the needed data from the customers, list down other data that could show the turnaround time of the process, show where the data will be stored, show who are the users of these data to get them processed, give the team visualization on who will update those records to tag them as processed and show how the team can extract these data for building reports.
After creating the initial diagram, we discuss it with the team. We seek for points that need to be inspected, process that needs clarification, data that we may have missed to capture, and encourage the team to give us input or share their own idea of the process. Team members can easily draw on the initial diagram if they have inputs or there are revisions needed.
Insight
By using Visualization tool the team can easily have an overview of the whole process. The team can easily grasp the idea of the flow and spot if there are missing data or process. Members of the team can give feedback and quickly identify potential scenarios that could disrupt the process. The diagram also helped the team in creating their own perspective and quickly help them develop different ways of approaching a particular stage of the process.
Approach
Since most of our team’s work are data processing and analyses, the appropriate tool for the team is the Visualization. This helps a lot with our process creation and improvement since it quickly shows an overview of a project or process and gives the team a grasp of the flow from start to end. Incorporating different inputs and ideas to our visualization also shows an integral part of the project completion since each member of the team have different concerns based on their experiences with the customers, and thus producing final output of the diagram is our guide in completing the project.
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22,370 | Challenge
I am part of IT department of a Financial Services organization. We were involved in the maintenance of Sales web application for the organization that was developed years earlier. It was observed that the Customer Sales Representative would spend about 25 minutes to fill the complete application form for a new Customer in the existing Sales web application. The application form was exhaustive running across multiple pages and expected a lot of information to be captured. Our challenge was to reduce the overall time taken to fill the application form so that the Sales Representative would be able to service more customers in the same period. The project scope involved working closely with Customer Sales team and to utilize Design Thinking tools to identify the problems with current Sales application. The project was to be completed within 30 business days.
Selection
Our team went through and utilized several design thinking activities and tools, and so we were ready to try the learning launch tool. The learning launch is an experiment meant to quickly test an idea and prototype. Rather than applying and implementing all the ideas we identified for our problems and roll out the resolutions in one go, the learning launch allowed us to test an idea at a time and validate our assumptions made for it and get insight early on which be used in next launches.
Application
In our first learning launch, we focused on the number of pages of the application form and grouping of information on form. We worked on restructuring the form and reducing the overall number of pages and thereby the amount of navigation to be done while filling the form. Also, worked on eliminating redundant details being captured. This tested our assumption that high number of pages and increased navigation to fill the application form was one of the causes of our Sales application challenge.
For our second learning launch, we focused on identifying information that was being captured manually where the values were available in other systems and could be fetched and auto filled. Integration was setup with other system to get the information for our application form. This tested our assumption that implementing automation to reduce the amount of manual entry would reduce time to fill the application form.
Insight
By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. We anticipated that both the reduction in amount of navigation involved and doing automation to prefill information would reduce the overall time required to fill the application and would be acceptable to our stakeholders (Sales Representative). Our results were different, though these changes did result in reduction in overall time required to fill the application form, the stakeholders had some thoughts about how the information grouping and restructuring on the forms could be done differently. Our team will review these insights and incorporate it into future launch designs. These
insights at this stage of design process helps greatly, as it allows for it to be handled and incorporated prior to the final rollout stage.
What I learned from this exercise is that the learning launch is a great tool to experiment the ideas very quickly and inexpensively. It allows teams to get connected with our stakeholders quickly and to gain their insights early. This allows for lots of experiments to be conducted in limited time period to solve our challenge.
Approach
At this stage of the design thinking timeline, the learning launch is the appropriate tool to test our assumptions prior to full rollout. It helped test out the ideas quickly and without it getting too expensive and meet the project timelines. It was valuable to receive insights gained from our first two launches and review and incorporate these insight into future launch designs. This will ensure that we have an effective and already validated solution by the time we get to full rollout.
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22,371 | 1) Challenge & Selection
a. The tool I used for this is the tool of Visualization, to understand the problem
space among a diverse group our customers, before proceeding with the solutions to the problem.
b. Our customers are the IT teams, which reach out to us get the solutions for
the business intelligence problems, and we provide solutions specific to their needs. The customers are primarily the IT folks, who have in-depth knowledge of the IT tools.
c. I have used the technique of using sketching and pictures to describe the
problem domain with a set of questions for discussion and to allow different stakeholders to learn from each other. During this process, it help to define the scope and relationships between elements to consider while identifying pain points and opportunities for improvements.
d. For Selection - I selected three out of the five pain points, which came up
with the above exercise, and decided to continue with the sub-set of the pain points.
2) Application
a. I start the process by sketching and creating pictures of the problem domain. b. To sketch and draw pictures, I used the existing material available to
understand the environment. This material included the existing technical specifications, business models, and reports currently used. I also met with some of the stakeholders to conduct interviews for any additional details that would be added to this.
c. For the application, I also went through some of the tools from the website -
http://www.designkit.org/methods like interviews and group interviews. Each group got the copy of the sketch, and was asked to improve on the sketch, identify if any of the key elements were to be added, and do these reflect the actual problems they are facing.
d. I recorded the insights gathered from this exercise to help understand the
"WHAT-WOWS" factor, this was shared in a common forum, and the final feedback was incorporated.
3) Insights and Final Thoughts
a. Key learning from the above activity was that the graphics helped them come
to the same page and get a common understanding of the problem all of them were facing as the Business Group.
b. Sketches helped on getting more details on the problem, and allowed the
stakeholders to get more insights on the problem, and uncover problems that were never thought about earlier, while remaining in the scope of work.
c. Key learning by doing this with multiple groups is that instead of creating the
sketch from zero, they can use the initial set and build up on that, giving more time to get new insights on the problems never discussed earlier.
d. Overall, the visualization tools helped in getting new ideas and innovations
from people who were never thought as thought leaders, and this underlines the fact that Moses Myth - is really a myth, and anyone can Innovate.
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22,376 | Learning Launch
Challenge
I wanted to solve the tutoring service problem in my region. Traditionally, if a tutor wants to provide the service, he/she will find an tutoring agent company to connect him/her to the parents who are finding tutors for their children. This is a good way but the agent charges the tutor very high (30-40% of the first month salary). I want to find another way to help tutors because most tutors in my region are students and they don’t have much money.
Selection
I discussed with dozens of tutors and parents to mapping their journey. There are a lot of insights from both sides. Then I came up with several ideas how to tackle this problem. But as in the lecture says, we have to go to find the truth. And the only way to do that is to make experiment with out customers. Therefore, I chose one of the idea to make an MVP. I want to create a platform to connect parents and tutors with minimal cost. Because I don’t have much time and money, so I choose to test only 1 MVP.
Application
First, I build up the visual prototype via Figma. This help me to create the appearance of the application and from this I can hire developers to build the MVP.
This MVP mainly to test the assumption that parents will fall for new technologies and they willing to choose the tutor by themselves. I wanted to learn fast and fail cheap exactly like what mentioned in the lecture.
Lecturer says the product is created to figure out whether it is a better alternative serving the need of the customers. In my case, it is to test fast and cheap whether an online platform can be an alternative for the traditional agent service.
After finish the MVP, I rolled out the product, run marketing campaign for a small group of tutors and parents. Gathering insights but unluckily, I learn that this protype did not work. Hence, I stop and keep in the “trash can”
Insights
During the application of Learn Launch, I get a lot of insights. At beginning, we usually fall for our own confirmation. I was always thinking that my ideas gonna work for my customers. But when I rolled out, I start to realize that I myself created a lot of bias. Hence, I start to pivot during the programing period of the MVP.
Moreover, I also receive bias from my customers. They say the Figma prototype is great, it’s gonna work, etc. But they themselves also bias. Learning is that what they say, what they think, what they feel, and what they do are different. We should notice that during the brainstorming and journey mapping too.
Approach
If I approach this again, I suggest to do it quicker. I need too much time to do the experiment. I realize that for any MVP, or features, we should aim to rollout at every 2 weeks as maximum. The point is to learn fast or fail cheap. Fast is 2 weeks. Fast is not several months.
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22,377 | Challenge: I work in Human Resources, and have been engaged in different facets of HR. One of the challenges that I have taken into consideration is the process that we have in HR for transmission of payroll changes in terms of terminations, new hires, changes in salary etc… and how this is communicated to payroll for them to take the appropriate action. The process for many years has been paper action forms for each action which I had to manually create for each change that payroll needed to complete and send it to them. This seemed too cumbersome to complete for each payroll- i.e every two weeks. Selection: The tool I selected in the exercise was Visualization tool. This would enable the team and myself to clearly help in showing the process of what the problem is and how it can bring out ideas on how to use a better process for the problem stated. It would create a platform to generate, visualize and classify ideas to see different patterns and insights that are received.
Application: I started by using a whiteboard and different colors. The next step was to meet with the HR and payroll team and who are the key stakeholders in the process and get everyone together. The problem was written out in the center of the whiteboard, and everyone on the team discussed the intent of action forms, the process that was being followed, what the pros and cons were, how and why this process which was being implemented has been followed for so many years, have times changed, what are the other processed that can be followed using current trends which would be better aligned to the solution. All these were written out on the whiteboard using different colors. After the session, I used the whiteboard to create a view that combined the new insights from the group discussion, and then create a revised graphic that incorporated their feedback and proposed changes that they agreed to as a group.
Insight & Approach: Insight that I gained by using the mind mapping tool was that it is a great way to create a shared understanding between multiple teams/ stakeholders in different roles. Creating visual depiction of the problem gets everyone to understand the problem in the same way and helps getting everyone at the same page quicker. Another great use that I found for visualization in this whole process is clearly defined, and everyone is able to see the problem, and what the solutions can be taken in a very visual way that makes sense. This enabled the group to see that this process of completing action forms was quite outdated, and easier version which still captures the whole process and keeps the integrity intact would work with using an excel sheet. This process was very I plan to use visualization tool more often in my future projects which need to solve such complex problems in a diverse group of people.
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22,378 | Reflection – Storytelling
1. Challenge:
I work for a global pharmaceutical company and we regularly work on projects across multiple geographies. The customer in this example is the internal team that further process the material we make. There is an inherent challenge working with teams spread around the world – often with slightly mis-aligned processes and rather different working cultures to our own. The specific challenge here is to improve collaboration so that work is not repeated or ignored.
2. Selection:
To start off the design thinking process I thought it would be beneficial to use the storytelling technique. I feel that this is a good place to start engaging with a group that are unfamiliar with design thinking. And the same applies to me, who had never used design thinking before.
3. Application:
In our company we’ve seen corporate “improvement initiatives” come and go and my feeling is that people don’t think they make any difference. They consume a lot of people’s time and energy and more often than not, the initiative slowly fades into insignificance and people regress to doing what they’ve always done. These initiatives are just seen as something to sit through, endure, tick the box and then carry on as normal. The thing that is always missing is the story from the individual’s perspective.
So I felt that I was using storytelling in 2 ways. Firstly to engage with colleagues and convince them that design thinking was actually worth it and secondly to get personal insights on the design thinking challenge.
4. Insight:
The first insight was to appreciate how hard it was to overcome people’s prejudice that this would just be another corporate initiative waste of time. Colleagues already have too much to do and they need to be convinced that this project would be worth it. By giving some examples of how design thinking had actually made a difference in other similar scenarios was useful. And especially examples that showed that it made work more satisfying. That’s really what people want at the end of the day – satisfying jobs. As design thinking is more human-centric that other top down corporative initiatives – once we started it was actually quite easy to get information on how people felt about the current process. People didn’t hold back! People felt that their contributions went into a black hole, presentations would be prepared for meetings where other stakeholders didn’t turn up, work was being done but it felt like it was just “ticking a box” somewhere. People wanted to take pride in their work, but felt that the work wasn’t valued. Getting personal narratives was really enlightening. We’re all humans trying to do something meaningful after all. I think these
personal narratives gave a moment of reflection, let people air frustrations and make the process more employee centric rather than management centric. As has been said many times, if there’s no employee buy in, no initiative will work well.
5. Approach:
I think storytelling was a pretty good tool to get people engaged and consider it a good use of their time. Most corporate initiatives are top down and there is some resentment that it’s being forced on the employee. By gathering people’s stories it becomes much more personal and human.
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22,385 | Reflection – Mind Mapping
Challenge
I am working as an engineer for an internet service provider. Currently, I am working a lot with residential gateways. These are the devices that people have in their homes that usually provide their Wi-Fi. My job is to ensure that the software which is running on these devices is functioning correctly. Testing these devices is often done on the basis of prescribed requirements for the device.
To strengthen my skills in innovating in my work, I am following this Design Thinking course. My goal is to be able to formulate relevant problems and be able to address them. At the same time of following this Design Thinking course, I am also taking courses on developing machine learning algorithms. Machine learning is a technology that allows for machines or computers to perceive its environment. This environment is represented in (often large) datasets. The computer is then able to recognize patterns, make predictions or maximize outcomes, based upon the environment.
Since I am following these two courses at once, my goal is to combine the curriculum of the two courses into my challenge. I was able to formulate the challenge in one question: What opportunities can I find, with Design Thinking methodologies, where I can apply Machine Learning technologies in my work as an engineer at an internet service provider?
Selection
This challenge is peculiar in relation to the typical problem that is fitted for design thinking methodologies. The problem requires a deep understanding of the end users involved (Week 1: Challenges best suited for Design Thinking). What makes it atypical is that the end users are me and my colleagues. The reason to still address this problem with Design Thinking methodologies is that it is wicked; there is not a single nor clear path to an opportunity where Machine Learning can support me in my work.
The fact that I am designing for myself puts me in a position where I am quite familiar with ‘What Is’. I know the domain, the problems that I face in my work & am being trained on knowing the possibilities of Machine Learning techniques. Because of this, I selected the tool Mind Mapping to tackle my design challenge. This is a tool that is used on the pivotal point to go from ‘What Is’ to ‘What If’ (Week 3: Mind Mapping Tool).
Application
To creatively find ‘What If’-situations, I started writing down on post-it notes ‘What Is’-situations, in three categories:
1. Types of datasets that are available in my work. These are important as this is a required
component for writing a machine learning algorithm. An example is the logs that a residential gateway generates during operation.
2. Available Machine learning techniques that I can develop. These eventually provide the
ability to support my work. An example is unsupervised anomaly detection.
3. Problem situations in my work. These are the most important. Since these will lead to
opportunities that provide most value to supporting me in my work. An example is my inability to completely read all logs that a residential gateway generates.
I then proceeded to relate problem situations to different Machine Learning techniques and possible datasets that could help relieve these problem situations. Each link resulted in one or more concepts for using Machine Learning in my work. It also showed which problem had most possibilities to be solved. A picture of the mind map is attached.
Unfortunately, I had gone through this process alone. Therefore, I could not share and discuss these ideas with other people with different perspectives.
Insights
Defining the problem statements was most important for successfully performing mind mapping. This ensured that ‘What Ifs’ lead to ideas that are most valuable to the context. Since they address a problem or opportunity that is actually being faced. Without the use of these defined problem situations, interesting and complex technological concepts would have been generated. But they would most likely be of little to no use.
The contrary has happened in my approach, which can be explained well by the use of an example; One of the promising solution that was defined in this process is the following: “Anomaly detection for finding irregularities in extract logs”. The problem that not all extract logs can be read manually is being addressed.
I also found that this method easily leads to quick expansion of the amount of generated ‘What Ifs’. In the broader plan of using design thinking throughout my exercise, this is a large advantage. This allows me to quickly create a learning launch of the most promising idea. Since the chance of failure is very high (Week 2: The Story of George & Geoff), I will not only be able to iterate, but also fall back on other ideas.
Approach
I identified two large mistakes in my application of mind mapping. The first is that I completely worked through the method alone. This stopped the possibility of discussing ideas and bringing in other perspectives into the mind map. I strongly advise anyone to try to arrange for multiple people, experienced or novice with the context, to partake in the mind mapping activity.
The other mistake is that my only input for the mind map were small insights that I wrote down on post-its. I could have used richer data that contained more information on the context of the problems and opportunities. For future applications, I will definitely make sure of this. As this ensures a deeper understanding of the problem at hand is considered during the What If phase.
The last minor note I would like to add is that it is best to avoid (where possible) selecting a technology before-hand for solving problems. This was not the possibility in my challenge. However, doing so limits the number of opportunities that come to the surface.
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] |
22,387 | Reflection – Launching a Startup Niche
Challenge
I am working on idea with an incubation center, an idea to launch a startup in the Esports industry which in my country is still an informal sector, the idea is to find a niche to target the right customer base and launch with a growth mindset. The project scope includes that the right target audience is selected using the right channel and an ideal niche is selected in order to not only grow the company but the industry as a whole. We have a timeline of 5 to 6 six months to validate the niche and porotype the model. We’ll try to uncover which niche can be explored and validated using a certain set of target audience.
Selection
Learning launch tool will be used which will help test the idea and prototype. In the course we studied, it is all about testing and experimenting instead of jumping directly to a business model.
Application
First and foremost, we’ll create a hypothesis. The idea is to launch a startup in Esports industry. The need of specific customer, a teenager trying to explore opportunities in Esports needs to put his skills to test and need a platform to monetize his skills. We tested our key assumptions to determine and validate different niches like competitive gaming, content gaming and game development. Then comes in data to eliminate the confirmation bias as mentioned in the video lecture. Using the data we looked for confirming and disconfirming facts. The major disconfirming facts were the fact that parents do not allow their children to play games and there is a negative connotation attached to the Esports. While they exists, the confirming facts and a diverse team established that using data it is evident the market is huge, a younger population which is the highest in proportion shows to the growth potential in competitive gaming. So we move on the learning launch 0.2. The survey included the likelihood of participation in an Esports competition, time spent polishing and developing skills in competitive games, feelings about a career in competitive gaming and history of games played and time spent on particular games.
So once establishing our key assumptions and using the data to gauge our value creation and deliverability. We believe that competitive gaming can prove to be a “needle mover”. We prioritized and tested the key assumptions and using the confirming facts we decide to continue development.
Insight
After using the learning launch tool, we had a clearer picture of our key assumptions. The launch will be based on the tests performed for these assumptions. This tool while validating our hypothesis, helped become a base on to which our business model is developed and caters to. The team redirected all the efforts to this assumption. Another very important insight was that we anticipated that creating gaming content would be a more likely niche but the tests came out different and competitive gaming turned to be a better area to direct our efforts for launch around. Using the data we’ve received, we have a better picture as to which games we need to focus on, what concerns we need to cater to, what the customer is more likely to engage in and what our process flow will look like to create maximum value and impact.
Approach
This was the most appropriate tool and the data collected will help as in the longer run to cater our process and user experience around the customer needs. We can use these insights to not only focus on this niche but to create value for customers. Our future projects and events will incorporate these insights and create a better solution with higher value.
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22,388 | Tool: Learning Launch - A learning launch is a carefully designed experiment or prototype designed to test the key underlying value-generating assumptions of a potential new-growth initiative. In contrast to a full new-product roll-out, a learning launch is a learning experiment conducted quickly and inexpensively to gather market-driven data to determine whether a growth idea has enough merit to warrant detailed investigation with the commitment of further time, people and resources.
Challenge: "They got a pain, a customer pain that your going to try and solve. They've got that specific need that's causing the pain, and you've got an idea that meets that need or solves that need better than the competition. That's what you think."
This is the fundamental reason behind learning launch. If we feel we can convert that pain into pleasure then the innovation would definitely be a success. This is final and almost the testing phase of Design Thinking for any business innovation. This tool helps us to identify if we are in the right direction. This works well if the closely held group identified by us is honest and forthright about their views.
I used this tool for the first time in my venture of homemade chocolate business. There is requirement for healthy, homemade, low-calorie and customized chocolates in the market. I collected all possible qualitative and quantitative data about homemade chocolates and its preference in my neighborhood. I created four groups where one group had children below 15 years, the second group, mothers who were looking for a healthy snack for their kids, the third group was the calorie conscious adults and the last group was the diabetic patients who loved sweets but could not eat them often. I did this to check out if my myths about my chocolates and the fact that everyone would love it was true.
Selection: "The purpose of a learning launch is to get the truth and then the truth either confirms or dis-confirms your assumptions."
I had assumed that people would jump at the very idea of homemade chocolates and combinations of different flavors would satisfy all the potential customers. After interaction with different groups I realized that all chocolate lovers have different needs for chocolates. "One size fits all" concept would not work well here because the branded chocolates in the market were already doing that. My idea was to meet the individual needs of the chocolate lovers in my neighborhood.
The first group with kids below 15 years liked white chocolate and milk chocolate. They do not prefer dark chocolates or chocolates with nuts. The second group of mothers wanted a healthy snack for kids wanted less sugar and more dry fruit contents. The third group which consisted of calorie conscious adults preferred chocolates in smaller sizes with lesser weight. The last group was the diabetic patients who loved chocolates but were forbidden from eating them, wanted chocolates with less sweet content and to include low-glycemic natural sugar substitutes in the chocolates.
Application: "Confirming facts are facts which basically give you some confidence. That the idea's worth continuing with. Disconfirming facts are facts which says the idea is not that good."
In my case the confirming fact was all groups liked the idea of homemade chocolates that were made fresh and with selected good ingredients. So I wanted to continue with my new business idea of making homemade chocolates and selling it in my neighborhood. The disconfirming facts were, everyone would prefer all types of chocolates, it is only the flavors that mattered, and people would buy it irrespective of its size and weight. These myths were busted and I realized that there are different needs for different people and customizing chocolates according to their needs would improve my business to grow. I started to collect data based on different demographic categories and their preferences.
Insight: "If the three of us are a team, and we go out, and we see and observe something, you will see something different than me. Because my cognitive processes will prevent me from seeing things which I don't believe or know, and yours will do the same to you." I assumed and believed that everyone will appreciate all chocolates and my new business will be off to a jump start. I never imagined that different people would have different preferences and only after the learning launch experiment I learn it. The series of small moves that allowed me to gather data to test whether or not these assumptions turn out to be true as I launch the product. Critical here is getting samples tested in the market with prospective customers as early as possible.
Approach: I decided to carry forward the idea based on my findings after refining and improving it as necessary. I would have shelved it if results suggest people were not open to buying non branded homemade chocolates and it is unlikely to succeed.
After I did enough research through the learning launch to assure myself of the sound acceptance of the new idea, I will move to roll-out the idea in a larger scale. At this stage, I have deciphered the recipe for success and am confident about my new business idea.
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22,390 | Visualization
Challenge & Selection:
Visualization is the primary tool I uses in the design thinking in my process of activities. I used this tool to communicate to the Design review committee members on issues captured and ways to rectify the same. Design Review committee members are from Different group of people who approves the design the process. I generally use the technique called Fish Bone Technique in which all the root cause for the problems are being studied in detail w.r.t issue. This will help all the Design review committee members to visualize the issue in detail and will be able to support us in issue resolution. With this technique we will be able to resolve the issue jointly and as well as we will be able to get additional inputs for improvements.
Application:
I apply in the above challenge by generating a fish bone diagram. A fishbone diagram is created through a brainstorming session among the stakeholders. Each stake holders are explained about the issue and expected to provide root-causes for the problem through visualization. The visualization become the primary tool for each one present in the brainstorming session except that the tools used are different. If there are no stake holders involved, I put myself in the issue doing practical experiences in making a Fish-bone diagram.
When reported with a issue, it is not necessary that the root causes are witnessed directly. The in-direct root- causes are visualized in this process based on the professional experiences of the stake holders. This visualisation technique is simple and ensures clear understanding of the root-causes as shown in the Figure 1.
After the brain storming session, I segregate the root causes into following categories, which is based on,
1. Man 2. Method 3. Material 4. Machine 5. Environment ( Mother Nature)
After the categorisation, all the issues are tracked for the occurrences and trends. During the process I get more detailed in the way I visualize. Each time I carry out the process, I learn a new step in the visualisation tool. The feedbacks from the tool are used in the further process of Advanced problem solving which includes various analysis tools like Pareto, Histogram, Why-Why , P control charts etc.
Insight & Approach:
The shared experiences and learning during the session is enormous. The tool provides insight on understanding the problem through the different ways of visualisation of everyone involved in the activity. The feedback taken from the session provides insights on the ways to solve the problem as well. Through the process, I learned to incorporate the activity in each problem-solving session that I encounter during the course of projects in my organisation. I have an alternative tool of forming different fishbone diagrams from varied groups. This helps in the case where the number of essential stake holders are higher. This alternate approach helped in understanding the solution to greater extent.
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22,393 | Challenge. I work in a company who develops software systems for corporate customers. Very often, people from our teams or even customer employees share with us ideas to create software products, services, optimize processes, savings, etc. All those ideas are very interesting but sometimes seems like a waste of time. I work in the Innovation area and my responsibility is to evaluate new ideas and if valuable, put together a development-funding project to create such solution.
Our company tries to encourage every employee to share these initiatives, and I as evaluator, have to be very professional when assessing and selecting viable ideas.
Selection. The Learning Launch tool is a very important framework for me because guides us from the initial exploration of the idea and who would be happy if the idea works, until documenting information which confirms or disconfirms the feasibility of the idea.
I try to avoid having a very skeptical attitude towards new ideas, but also I try to be as objective as possible; this tool lets me write down hypothesis, scenarios and share the result of the tests with my colleagues, in order to make decisions to improve the idea (pivot) or find another one.
Reflection - Learning launch
Application. I created a very simple application where employees can share their ideas and on a weekly basis I am responsible to review those ideas and give feedback to the employee.
For every idea which passes a first checklist, I get in touch with the proponent to start a learning launch and define the persona(s) who would be the customer and its specific need or problem, and the benefits our solution (idea) will bring them.
After that, we define the scope of the research we will conduct: number of interviews, questionnaires, find alternative solutions or competitors.
There is a huge amount of work here but very valuable, so getting to define the scope of the test can sometimes give me information supporting a go/no-go decision.
Finally, the learning launch outputs are inputs when working to configure the project to fund and create the product/service based on the proposed idea.
Insight and approach. The use of the Learning launch brought to my attention the fact-oriented decision. Because we can be very enthusiastic about our ideas and when sharing them with others, sometimes feedback is not well received. But if you create not only an innovative environment, but also a test-oriented environment, people gets not only enthusiastic but also more careful and gives their ideas a second and third thought, and test it themselves.
This has improved the quality of the initiatives and also gives me more detailed information in the next steps of the project to implement the idea (innovation).
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22,394 | Example Reflection – Mind Mappings
Challenge & Selection
I am leading a business reporting team with the goal to bring business insights to our stakeholders in a standardized and quick way in order to increase their decision finding process and to improve the profitability of the business. The first tool I used was the tool of mind mapping to achieve a better understanding of a common pattern and requirements of our different stakeholders before attempting to identify and define possible solutions to the problem. We will focus on trying to uncover what key stakeholders within our company consider to be important and relevant for effective business steering which goes beyond the idea of just adding as many indicators to our reporting solutions.
Application
We started the process by collecting the requirements and the purpose of every stakeholder. While this started in a similar way compared to reviews we did in earlier sessions, this time however, we expanded the focus on gathering the true underlying requirements, e.g. instead of simply knowing the expense ratio, the ultimate question the particular stakeholder wanted to know is where we can generate most of the cost savings in the long run. The expense ratio for instance was more a mean to the goal, but too broad or generic.
We gathered those insights from the stakeholders independently. In a second step we put them across the data we have and the value/insights you can gain from there. To put it in other terms we collected the "what" matters most for our stakeholder and analyzed on how we can gain/address those insights with the data points we have.
In a second step we organized a workshop with all stakeholders and presented the "what" and "how". This was an eye-opener for many stakeholders as we started to realize that the business insights, we need to gain can be achieved on a much smaller data set with clearer focus areas. In other words, less meaningful data points is better than simply adding as many measure to a reporting dashboard
Insight & Approach
The insights I have learned from this mind mapping exercise with the different stakeholders is that while every stakeholder has a different view, interest and timeline the underlying pattern / requirements are not as different. We have identified common variables/themes and goals which allowed us to understand the underlying requirements much better. Instead of addressing the requirements and needs of every stakeholder separately and individually, we were able to reduce the requirements and key performance figures the common sub-set/patterns across all stakeholders. Ultimately, we enhanced the reporting to address how we can improve our business more sustainable rather than simply providing a list of key performance indicators
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22,395 | Reflection – Visualization
Challenge and Selection:
I work in the innovation team at my organization. A core part of my role is to assess and evaluate new and adjacent markets wherein we can develop a new technology or offer solutions customizing our existing technology to those specific end markets. A key challenge for me is to understand the end market value chain, nature of operations in the market from supply chain, product development, distribution network and the end customer needs. In this scenarios the visualization tool creating pictures and flowcharts of the industry structure, different entities and their needs or characteristics. This helps not only in understanding the market dynamics but also easy to present and discuss with colleagues or senior leaders to get their inputs and refine our analysis.
Application-:
I usually start by creating a value chain diagram of the industry. This will include for example raw material suppliers, component companies, system integrators, end product owners and customers. For each of them we try to map out the distribution of product value across the whole chain. We then add further details on the market like market size, profitability of players, market shares, product types and customer segments. Also I create supplier customer mapping charts and illustrate any strategic tie-ups between industry players and vertical integration strategies of some companies. After the industry insights we work on creating product scorecard considering key potential competitors to score our position against the NBA (next best alternative)
Insight & Approach:
I have experienced that following this approach of using more visualization manner of data helps in multiple ways -:
• Helps depict a quick picture of an industry
• Makes it easy to present to different stakeholder and facilitate discussion
• Easy to refine and identify gaps in analysis
As a next step I am planning to leverage visualization techniques in scenarios wherein we are thinking of an innovation idea or a completely new product. A visualization of the daily lifecycle will help in illustrating/understanding key requirements of potential customers and help in identifying unmet needs. I believe this will be immensely useful in refining our product/service ideas and defining a much more compelling value proposition for our end customers!
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22,396 | EXAMPLE REFLECTION – MIND MAPPING
Challenge
I work in a Real Estate Company where for ten years we have sold four sorts of products, houses for a specific range of client, I mean people whom their family salary is between $1,000 to $2,000. The region where we sell these houses is the west region and the prices range is since $84,000 to $120,000.
In the last two years, we began to develop our business in another zone quite close to the main city, but the prices are more expensive, the reason is because of we are looking for another target, where the basis family income is $4,000. In this new area we have a lot of competitors and the average market price is $200,000 up. The issue is that we have many troubles in this new project, the sells are low, so we want to replicate the success of our first product.
Selection
For this case, I chose Mind Mapping. Because of I wanted to see the big picture, it included the weaknesses and fortresses of our current expensive houses, the competitors, the market’s prices, the real clients and what old clients liked of our old project. As you see, there is a lot of information, so the best way to see all those things was through mind mapping.
Application
The first step was to interview the clients from the old project, they explained what they like from those houses, the sample was twenty persons They also pointed their dislikes. The person in charge was easygoing and very patient if the client was angry about the product. The second step was to interview the current clients who live in the expensive houses they could say the likes and dislikes of their houses, the behavior of the person in charge was similar than the first step.
We also did some researches on the internet to see the prices of the market in that zone, during this research we found main competitors, and after that, we decided to visit the competitors as clients to feel how they manage their sells and what factor make differences from another competitors.
We collected all those variables, we put everything together in our mapping to understand what the pros and cons in our product are to generate an idea and see what we would change.
Insight
What we could find in our mind mapping was in the case of old clients, they liked the big space in living room because they could decorate better, they also liked the closets made
of glass, the security hut because they feel safe and the main park because there are many trees; the negative point were the narrow backyard. In the new project, the pros were the club house, access to gym and swimming pool, in the specific case of house, they liked the fences between houses, the closets made of wood, the spectacular kitchen and the spacious bedrooms; what they didn’t like were again the narrow backyard, they felt that the living room is too crowded and the thought that houses seem to be too close from each other.
We could find that we just have one main competitor because of the prices, the prices are too similar and this competitor´s house has a bigger portion of land than us. We also found that other real estates companies have been problems selling houses because of the economy so they have many promotions like prizes, discount and travels tickets. We also could identify that main ethnic target in this kind of product are Chinese people, so that is very worth. How you see, we have the big picture we could see some features which allow us to understand the problem and what we would make to solve it.
Approach
The next time, I would choice the companies to analyze according to some parameters because there are me many projects in this area, but not all them are focused on the same target, of course, it could be an indirect influence but that doesn´t rule all the market. Why should I do this? Because we spent a lot of time investigating these projects and visiting them and that means costs for our analysis.
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22,397 | Reflection - Mind Mapping: A Master's Thesis
Challenge One of the biggest challenges throughout my academical career was my ambitious Master's thesis. I had studied German language and psychology so far and was thinking about doing a doctorate at an interdisciplinary research center. Since I have always been fascinated with the creative part of writing literature and also creativity as a specifically human cognitive process, I wanted to gain insights into what factors might influence and also enhance those creative processes in our minds. Unfortunately, there was no expert on this topic available at my university, and so I chose to use my Master's thesis to gather and organize information on this subject myself in order to get a solid basis for the experimental studies I was planning to do in my dissertation. As I began to screen the literature on the topic of creativity, I was totally overwhelmed with the magnitude of different approaches and even definitions of what had been examined so far. At first, I was totally lost in this ocean of information. But I also did not like to abandon my holistic and interdisciplinary approach because I saw a lot of problems in the current mere psychological research on creativity, which originated in a too narrow focus and/or even misunderstandings because of the different definitions. So my biggest challenge was to get a hold of lots and lots of different data on the subject, to evaluate it and then organize it into structures and relations which would be more easily accessible. Selection It was simply not possible to organize the knowledge into lists or tables, since it was too complex and there were a lot of different relations involved, e.g. hierarchic, causal or contradictory. I chose Mind Mapping as a tool for it has all the qualities I needed: In any kind of process it helps you to get from the tricky 'What is?' stage into the 'What if?' stage, since you are able to depict any kind of relation and you can also visualize it as freely and creatively as you need it onto the blank paper. Application In fact, I did not begin to sketch just one Mind Map, I began by using my comments on the different kinds of literature, e.g. introductory articles on philosophical considerations or on experimental psychology, to sketch reams of Mind Maps. For example, one might have depicted all different elements that were involved in definitions of creativity, another one all kinds of cognitive processes that are associated with creative cognition. But of course, these were very small elements of the whole thesis and the most difficult part was to connect all these pieces to a big puzzle. Since I had no work group available but were more a one-woman army myself, I was not able to use the tool of Mind Mapping correctly: It was simply too much data, so I could not get the help of a diverse team for revising and clustering all the material. Instead, I tried to take a lot of pauses and to get some sleep before facing the most challenging problems for a second time. Looking at the structures and dependencies with a fresh mind was a very powerful tool to balance the lack of other people's opinions. Insight First of all, the Mind Mapping itself was a very useful process. It was so very helpful to make these small or even bigger sketches, since it was also very easy to try out one approach after another and
to revise them again and again. Apparently, it changed my whole working process by making it far more flexible and more accessible to self-criticism. When the magnitude of data is overwhelming one can easily get lost and therefore try to use simple solutions to in fact very complex problems. The process of Mind Mapping was the best support for my very ambitious thesis. For example, it made me realize that I needed a central theme that could guide my readers through the thesis and also that it was important to use as much visualizations as possible. In my opinion Mind Mapping is the best tool to control large amounts of different information and is crucial for any design process or even project management. Approach Well, I won't have to write another Master's thesis in my whole life but I am pretty sure that I will use the Mind Mapping tool many times. Hopefully, I won't be in the position of a stand-alone person in the work place anymore, so I am eager to use the tool in the correct way by getting in touch with other people's opinions. Nevertheless, sometimes those Mind Mapping or brain storming processes can be very time consuming, especially when applied to teamwork. Accordingly, there should be careful consideration involved when to use Mind Mapping. Sometimes it might be best to let one person handle the data and to let him use other tools for communicating it, e.g. storytelling and visualization.
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22,398 | Assignment Rubric
Challenge: Unicornec Inc. is the largest bank in the region, based on capital value. It has been in existence for over a decade and have established itself as a natural choice among masses due to its superior products and high number of physical engagement channel, primarily the bank branches. Given the region conditions, engagement of customer through branches have worked very well for this institution however for quite some time now, they have been seeing continuous decline in the profit rates, products engagement. Even though they still are among top three banks with such large customer base, still they have had difficulty in utilizing their existing resources to materialize new business.
During an preliminary study carried out, it was noticed that bank’s IT systems are bulky and sluggish. The rigidity among system causes innovative ideas take longer than acceptable to make it to market, often later than acceptable. Another wing of study documented the customer discontent due to lack of transparency, and scarcity of customer engagement channels which also limits the adoption of banking products.
As the first tool of choice, I used the visualization tool to create the enterprise system view so that all the involved parties have the common understanding of the as-is systems. There were various views created for the stakeholders according to the area of concern and/or interests. I then created block diagrams from logical and functional aspects for individual systems to identify the opportunities of decomposition, improvement and scope. During the decomposition of systems, we carried out interviews of various teams in IT as well as business, to nail down key functions and their service providers. We also realized the relationship various decomposed components and elements to ensure that components are created as generic functions servicing all requirements. We employed story telling as well heavily during our interviews to create establish logical flows of narration and engaging the concerned.
We managed to create one big ecosystem of coarse-grained components which when put together would work in synergy to fulfil the functions. While it decomposed the big systems into smaller bits and pieces; it also enabled to have components which followed one-purpose-one-service principle. Since all the components are independent of each other, allowing one to add or remove
components at will. It provided scalability, freedom, agility and faster project
deliveries.
The insights on the thought process applied were driven the microservices principles of the technology world. Once the decomposed components layer or call it, microservices layer, is ready; organization could hypothetically add infinite number of services/components to this layer as well as plug-in more channels while ensuring at-par quality of service. An failure (if at all any), can be easily and quickly corrected by supporting components.
There are certain things which could had been done differently in the organization which could had avoided the discomforts. The systems should not had been implemented in silos and collaboration would had been promoted by executive management. In above mentnioned approach, we could improved further by revamping channels themselves instead of focusing completely on the business logic. Learning launch would help to rollout such system with fewer components (but key components) to do pulse check and learn from findings before applying the changes across the organization.
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22,402 | Challenge
The company I work for is a consultancy. We charge our clients for hours each of our consultants spends on a project. Each employee is responsible for filling out the number of hours worked on particular project themselves at the end of each week. Once the timecards are submitted the company can then charge our clients based on number of hours each employee has submitted. If timecards aren’t submitted in time we cannot charge our clients, meanwhile business still has to issue salaries and cover other day to day expenses, leading to debt. The company has tried various methods to motivate it’s employees filling out the timecards in timely manner, but as the consultancy is big, there are always few people who forget to submit their timecards for whatever reasons.
Tools selection
Storytelling has been selected, as a best tool to deliver the message of how important to the business timely submissions of billable hours are and what kind of financial consequences business suffer because of delays. On the other hand to encourage people to share their own stories of why such a simple task can be so easily dismissed, which in return we hoped will help us provide necessary solution to make this task easy, accessible and make it part of the routine for every employee.
Application
Financial team put together a presentation, which was included as part of the induction for new employees, as well as presented to existing colleagues. It went into details of what consequences such a small postponed billing on a massive scale can lead to. It explained that company is unable to bill their clients in time and how it affects cash flow, ability to borrow money for business growth as well as budgeting for social events and fun activities for business employees. This story highlighted how much company was relying on it’s employees and how much in trusted them to do the right thing in time. On the other hand company wide email thread has been started, where everyone was encouraged to share their stories - why it is so easy to forget or miss the due date when timecards are supposed to be submitted. People that work for this consultancy are quiet opinionated and willing to brainstorm and challenge each other and the company stakeholders. Stories started coming in through the email thread. Each story encouraged more people to come forward with their own story or identify with already shared idea.
Insight
Since the new session has been part of the induction, gathered statistics show that new starters are almost never appearing on the ‘list of shame’ of people who missed the due date for submissions. However the list is still not short enough. Few common problems have emerged from the public thread and shared stories, such as inability to submit on mobile, complicated authentication to login into the app, reminders being sent at the wrong time and few others. Storytelling helped to bring both business and it’s employees together to solve this issue. Given a space to share, people were empowered to participate and even brainstorm possible solutions.
Approach
Storytelling was appropriate tool in this case as it delivered a deeper understanding to company’s employees about why timecards submissions and billing is important and showed that it is not just one of those bureaucratic rituals that stakeholders like to nag about for no reason.
However stories shared by employees on public email thread were the most valuable outcome. It highlighted main pain points and gave business understanding on what improvements to make to tackle this issue.
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22,403 | Challenge
It is very common nowadays that we buy products online or traditionally visiting local or multi-stores including but not limited to clothes, appliances e.g. a toaster or a car as well. Most of them are accompanied with a guarantee of replacement or repair for a specific period of time. What will happen though when the guarantee of the product we purchased expired and same will be damaged or defected? As first solution is to visit the store where we bought same and request to have it repaired. However most of the stores do not provide such service as the guarantee is expired and suggest the customer to contact the manufacturer's repair service and ask for maintenance and repair or to purchase a new one. As a result of the latter customers very often throw away the damaged product since they don’t know where to find the right workshop to repair these devices. Therefore the customer is facing the challenge to find out where to go to repair the malfunctioned appliances in order to avoid to throw them away when they break down after expiration of the manufacturer’s warranty. Needless to say that it is impossible to know where to find a repair shop unless one is located close by the customer’s residence or work place.
Selection
I will choose to apply learning launch tool to archive my goal. My purpose is to generate increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers. Its purpose is not simply to sell, but to learn as much as possible. It is an experiment designed to generate insights and actual market feedback that can then be used to refine or entirely redefine the idea and to determine whether it deserves a larger commitment of time, people, and other resources.
Application I made a prototype of my idea, simple and fast. The idea was to make a mobile application so the people could locate easier and faster the right repair shops located closer to their home or work, where they could repair their damaged appliances when their warranty expires. The prototype was just a piece of paper with a draw of the application showing
main features. I conducted several learning launches inexpensively and quickly, that really helped me to refine my idea, to satisfy customer needs by learning from them. That resulted to add more features to my application.
Insight
Learning launch design tool proved valuable for my application. It really helped me to refine my idea. The result was to add more features to my application. These features included finding more service points that can repair various products from electrical appliances such as refrigerators, kitchens, to electronic appliances such as mobile phones, TVs as well as service points where someone could repair his car. In addition, have included maps of (have mapping) of each service point location mentioning important contact information such as a telephone, address and the website.
Approach
An alternative approach is to apply the visualization tool. Visualization is really important because it's actually a way of unlocking a different part of our brain. It allows us to think in a non-verbal way and access parts of our brain, our creativity. This can be used in every stage of the design thinking process. The 3 skills of Visualization is listening, thinking and drawing. Listening is the input, thinking is the processing and drawing is the output. It is very helpful for pattern finding and to define if an idea is good or not. Regarding prototypes, visualization helps so that your idea will be presented in more details and more understandable by the stakeholders. It really helps to convince stakeholders about the worthiness of your idea.
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22,405 | Reflection – Visualization
Challenge and Selection
My company is dealing with supplying instrumentation to oil and gas industry. We had launched a new product that is designed to be used for partial stroke of critical shut off valve in the process plant. As the design concept is new, we are facing challenge to train sales engineer to master the knowledge on the operation and data interpretation on the system. In order to help to sales team and our customer to understand the product clearly, we decided to make use of the visualization tool from video by Angela Meyer as guide to improve on product training module and preparing the demo sets for customer. We selected a group of people consist on sales engineer, product expect and marketing manager to form the working group. We also invited few customers from different technical background to experiment the concept that had come out with.
Design Stage
The project started off with the technical expert preparing simple control diagram of various partial stroke design that had been use in the industry. The purpose of the diagram is to help people from different technical background to be able to understand the concept behind each system easily. We also use a combine diagram to make comparison of all solutions available in the marker against our new product. This will help them to see clearly what is the similarity and difference between each solution. As a result, the sales engineer will find it easy to explain to their customer on the benefits of the new product and how can the new product replace some on the old solution them have in their plant.
We move on to consolidate the diagrams into PowerPoint presentation and also included in comparison chart of our new product with other solution. Some of customer like to learn more about our product even bring us to their plant to show us their current solution that they are using. They explained us the problem and challenge that they are facing. We were allowed to take photograph from the plant that help us to prepare a clear presentation on the how installation can be carry out on site.
Design Implementation stage
We move on to have group discussion by viewing through the presentation slides. All member that the opportunities to give their view and understanding of the training material. By adding the right pictures and wording, the training material start to take shape fast. The marketing manager get help from his graphic designer to prepare simulation on the product to further enhance the impact to viewer. Once the training material completed, the team move on to look at preparing a demo set.
As all team member agreed that the best way to learn about the product is to use it. Since this is a new product and we do not use it before, the technical engineer start sketched out process valve and actuator that can be coupled to our partial stroke system. He also added in other essential components that are required to make the demo set work. Knowing that the demo set need to keep to lowest possible weight to ship around, all team member help to look for different kind of product and material can be used to build the demo set. The technical engineer prepared the 3D illustration and presented to
the team, from the 3D illustration team member can see clearly how the demo set looks like. Brain storming session help to further improve the design and cut down 35% weight of the initial design.
Execution phase
We have selected 2 of the sales engineers to be the product champion for this project. With the presentation material and demo set that are ready, we start running some trial on giving a full presentation and conducting the product demonstration. Marketing manager use a video camera to record down the whole process. Once the presentation finish, we had conducted a full review on the presentation. We listen to the script, look at diagram, study the chart, look at the simulation and finally study the demonstration. We use simple line diagram to help mapping out viewer understanding on the solution we are trying to explain. The diagram helped us to identify some of the points that we need to enhance. It also pointed out some of area that we do not explain very clearly. After few rounds of review, we finally able to get the version presentation that is effective, interesting and easy to understand. The team also get very hands on with the demo set. By showing the demo after the presentation it give a deep impression to the audience on our solution.
Field Launch
Sales team and marketing team had prepared the launch plan, one of the key things is to prepare a brochure for the new product. The material we had earlier give us a great help to provide critical information required on the brochure. They also selected 3 important customers for the soft launch. A survey from is prepared to record customer feedback after the presentation session. After completed the 3 sessions, we found that the feedback from the customers is very close to our expectation. They had given some valuable feedback on the diagram show in the presentation help them to relate the product to some of the problem they face on the current system. All of them give a positive feedback on the demo set as it can demonstrate some of the common issue they faced in their plant. The result shown by graphical output from our product really convince them how our product can overcome those issue they faced.
Review and lesson learn
The visualization tools we selected by using diagram, simulation and video proved that they are effective for this project. These tools allow us to share our ideas and let others understand easily. The diagram helped to make easy comparison between different product the system. The visual simulation allowed us to see different possibilities when design the demo set. Video recording allow us to review our presentation process and problem that could happen during demonstration. When customer see and use the demo set, they do not have the feeling that we are trying to sell them the product. They are keen to know about the product and like to try it out in selected area to see how the product can solve their problem.
With these success from the visualization, I believe from the information and data we had gather from our customer, we can use mind mapping to find new solutions which are important to our customer. These may give us an opportunity to come out with an innovative idea that will change the industry.
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22,406 | Reflection – Visualization during Workplace Training
Challenge
Visualization is very important in ensuring people are on the same page and the same direction. Show, Don’t Tell is a good technique in workplace training. However, sometimes this is not possible during workplace training due to context or circumstances at the office. For example, dealing with angry customers has to be trained BEFORE you are faced with the angry customers. Any mishaps or catastrophe must be averted or action to be taken planned BEFORE it happened. Visualization will help a lot during workplace training. For example, mapping the customer’s journey from the parking lot or from customer’s phone call right up to the front counter. In another example, organizations must avert mishaps before mishaps happened. During training programmes, visualization can help map the actions to be taken one after another.
Selection
“Writing is thinking. To write well is to think clearly.” Rita Saha
In the Visualization Tool video at 1:28, the presenter said “Visualization isn't really about drawing, though. It's actually about visual thinking, and we all do it.”
Simple tools like mahjong paper with marker pens can do the trick. However, getting people to really put their thoughts down is the real challenge. Most of the time, people react to situation. To proactively anticipate every possible minute detail of situation or problem is not commonly done.
Application
In order to aid the thinking process for complex simulated situation and/or case studies, participants are guided to do simple visualization techniques. Questions are arranged from simple to complex so people have time to familiarize themselves with the technique. Even before any serious questions are attempted, fun activities during icebreaking also incorporate visualization activities.
Insight
The eye-opening discoveries gained during visualization activities done right are amazing. Blind spots and flaws can be found and corrected. The participants truly see how the visualization helps clarify a lot of things. Putting information down visually, helps the mind to focus on one step after another instead of zooming through trying to get to the end of the process.
Approach
Another approach that could also be used for the above activities is Mindmapping. This tool shared the same characteristics of putting information down, visible and organized in ways that helps clarify thoughts. The tools can be used in combination but putting ideas down in standardized manner also helps with familiarity. Hence, one over the other should be selected at any one time.
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22,410 | Design Thinking for Innovation: Final Assignment
Mind Mapping (Module 3)
Challenge: In the workplace our team was relatively new established to offer leadership consulting services to clients. As a team, we were still in the process of finding our core service offerings and trying to determine exactly what we wanted to be known for. Each of the team members had a slightly different vision of what they thought the core focus should be and each had slightly different priorities and goals. The team consisted of different divisions that were located in different geographical locations, meaning that they each served different clientele in different regions. The team needed to come together in order to offer one comprehensive representation of the services and offerings and to develop a clear and concise mission statement. Selection: To approach this challenge creatively, we decided to use a mind-mapping process. In design thinking, mind mapping is not just a map of your own thoughts, but rather is a visual representation of the thoughts of other team members and the thoughts of our end consumers. We had information and feedback from clients about their expectations and what they would like to see from our service offerings, along with the views and perceptions of each individual team member. At this stage, we had a lot of information and viewpoints and needed a tool that would help us to visualize these ideas and organize them into useful themes. For these reasons, we decided to use mind mapping to help use creatively visualize our information. Application: In applying the tool, we did follow a somewhat traditional mind mapping procedure. We started with a core idea, in this case, the expectations of our clients. Trying to think about the question, what services do our clients want from us. From this question we created a gallery. In the first round, we used sticky notes and were able to write down key words to discuss our thoughts, ideas and perceptions about what the clients wanted from us. Each team member had a few minutes to think about this individually and write their ideas privately on their own sticky notes. Before placing the sticky note on the wall, each team member briefly described to the group why they choose this word or concept. As the ideas were presented, they were clustered into key themes in the gallery by the moderator. The next step was to classify the client need that we wanted to solve and for this we used images. From a large selection of printed images each team member had time to individually select an image or multiple images that represented the customer need. Again, before placing the images in the gallery, each team member briefly explained their selected image and the moderator clustered the image.
After these stages, as a team we discussed what aspects of the gallery really resonated and tried to further cluster and identify themes in the information. Once we had identify some of the key themes, we split into smaller groups and were able to work on putting together a rough draft of a service offering description that included the key themes identified. Insight: Throughout the mind mapping process, it was really insightful and interesting to hear different perspectives from the different team members. It is often very easy to get stuck in your own idea and it becomes difficult to see the challenge from other perspectives. Often because of this, you actually lose sight of the customer perspective and begin developing a solution that does not meet the consumer’s needs. The mind mapping tool allowed us to visualize the different ideas and perspectives from the different team members, but also visualize the challenge from the customer perspective. Feedback from clients was organized into our mind map and we were able to identify gaps in our teams’ understandings and the expectations of the end client. The process really helped us to think about the challenge not only from our own perspective or the perspective of our close stakeholders, but also a much more diverse perspective. We were more open to hearing more ideas and giving the team the time to discuss and articulate their ideas was a good team building opportunity. Approach: In the future, I would likely still choose to use the mind mapping tool to approach this challenge, however, there are a few things that I would do differently when using the tool. The first thing is that I would allow for more individual brainstorming time. Most of the collaboration was done in a group setting and might have made younger staff feel intimidated to share their true thoughts and feelings. Each member vocally presented their own idea while adding it to the mind map board. I would have had the members all add the ideas to the map, without highlighting which idea came from who in the first stage. By following this approach, we may have gained more honest input from the team members.
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22,412 | Example Reflection – Learning Launch
Challenge
I am working with partners who sell products across online platforms, and our challenge is to launch and display these products on the appropriate online platforms
During finding a suitable solution in agreement with all partners, the focus will be on the strengths and success partners
Selection
Our team and partners have many design thinking activities and we are ready to try the learning launch tool
In general, it aims to test the idea and its application
Application
We initially focused on internet platforms specialized in selling similar products in good ways until sufficient experience is taken. Also, these platforms are integrated with all needs that serve our interest.
Before that, experiences close to our idea were reviewed and some Lego games were used, which helped us simulate all the characters
After that, it became clear to us that the difficulties we face lie in finding an electronic platform that receives and displays products through its platforms and mobile applications, as well as receiving and packaging products in creative and beautiful ways.
Insight
Through the implementation of the learning launch tool and the design and success of testing processes, we thought about increasing the number of products and increasing profits
By finding a team specialized in information technology and e-marketing and setting a clear vision and goals so that this vision depends on design thinking, as our results have shown that the innovations emanating from design thinking have excellent returns, whether on the organized practical side or the excellent revenues that increase from one period to another according to success. In using the right tools in design thinking
Approach
Looking at our team has already undergone many activities for design thinking - launching learning is the right tool for our team. Future launch designs should reflect progress.
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22,414 | Challenge: Describe your challenge, including all relevant information.
I work in a software firm that develops and hosts applications for many large banks and businesses. Occasionally, these applications have outages (due to bugs in the code, resource contention, network issues, or larger AWS outages).
Whenever a major outage occurs, multiple teams get involved and the process can get disorganized very quickly. Our support team gets involved to solve the issue, the engineering team gets involved to dive into the code base, our cloud team gets involved to check on AWS and any network issues. All of these teams are communicating via email, chat, on support cases, and JIRA tickets. Issues can also span multiple time zones with different people from different teams working on the same issue.
As a result of the disorganization, it takes longer to resolve an issue. Management has no visibility so they keep interrupting work to ask for updates. Sometimes, certain important questions are not asked (since everyone assumes someone else already asked it).
Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references).
For this issue, we selected Learning Launch since we already determined What Is, What If, and want to move on to the What Wows. As Andreas Schmitz discussed in Week 4 “Learning Launch Tool”, we wanted to test out a hypothesis and learn from a small application of a possible solution.
Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).
We knew that a lot of the problems stemmed from decentralization. All the information was scattered, and the different stakeholders all had varying levels of access to the information. We wanted to try centralizing the information into one google doc that we called an “Incident Management” document.
In order to keep the launch small (and fail faster if needed). We started out with a very loose template. We then tried out the document in only a few incidents. After each incident, we would hold a postmortem to look at the results of the learning launch.
The Incident Management document was a big success. One of the areas that we didn’t anticipate was the fact that the new process made working on multiple incidents at the same time much more manageable. Recently, we had a series of outages on multiple customer applications at the same time, and not only did we resolve each of those issues quicker, it also helped juggle resources
between multiple issues (as the same experts were often needed at multiple places at the same time).
Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
After applying this tool, I realized that solving large issues doesn't always require strong buy-in from leadership. As we implemented the learning launch in just a few situations in the beginning, we didn’t get much pushback. Later, as we applied it in more and more scenarios, we were able to demonstrate value to leadership before asking for their blessing to make it a standard practice.
Design thinking is really helpful in keeping everyone focused on specific solutions to problems, instead of getting bogged down by concerns about a new way of approaching things. If we had tried to do a hard launch from the beginning, we would have encountered a lot of resistance, and the idea may never have been implemented.
Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why.
This was a very successful implementation of a learning launch, as well as design thinking in general. However, one thing that I would change if I had the opportunity to redo the way we approached this problem is how many stakeholders we involved in the beginning of the process. While we had strong buy-in from leadership, we encountered resistance from certain stakeholders who were not involved in the learning launch when we later started using the Incident Management document as a standard practice.
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22,415 | Challenge & Selection
This is about the use of storytelling.
I work as director of a federal court in Brazil. My team is composed by 16 people, all of them law graduates, and our principal function is to analyse legal actions.
In the beggining of my managment, four years ago, I realized that they wasn’t a united teamwork. There was no collaboration among the individuals. My challenge was inspire them to see themselves as members of a United and competent group. To achieve that goal, I thought that to tell a good story could touch theyr hearts and inspire them to act in a more collabortive way. My intention was create a cause, something that ignites people.
Application
I began our first meeting talking about the importance of collaboration to form a successful teamwork. I told the story of Sir Ernest Shackleton expedition of 1914, when its ship, Endurance, became trapped in pack ice and was slowly crushed before the shore parties could be landed. The crew escaped by camping on the sea ice until it disintegrated, then by launching the lifeboats to reach Elephant Island and ultimately South Georgia Island, a stormy ocean voyage of 720 nautical miles. All crew members survived.
I emphasized the aspects of collaboration, responsability, discipline, loyalty, leadership and creativity under severe circunstances.
I noted that my colleagues listened the story with great interest and wonder. After that, they demonstrate much more interest and spirit of cooperation.
Insight & Approach
For me, storytelling is an excelent tool to conect people to certain ideas and values in a simbolic way. It is very motivotional. I think it had a gret impact on people.
I intend to use storytelling more times in the future, improving more emotion in the way I present the work and linking the story with our activity.
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22,417 | Visualisation of Reflection
Challenge and Selection The first tool which i used was the tool of visualisation, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customers. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships etc. Applications I started the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, draw from any existing material available to understand the environment if possible. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic Insight and Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems.
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22,418 | Charity Organization - Storytelling Tool
Challenge
I am a student who lives in a city where the number of women with financial challenges is constantly increasing. These women have different stories, they are generally alone, often with kids and relatives non close to them, who at the same time also live with limited resources. In a situation like this, a loan from bank is not an option having a temporary or no job, therefore it becomes difficult to start a new life and leave all the abuses behind. Although their life has been very tough so far, they have a strong motivation to initiate a new life, which will give them the independence and the possibility to build a better future.
The charity organization, which I am part of, is planning a campaign to raise money that will be invested to start new small businesses, led by these women. This poses an extra challenge as who donates has to trust the organization that money will be invested to start a business that can help women to be successful. Furthermore, who donates will have the opportunity to monitor directly the start and the development of the start-up.
Selection
Given this background, we have identified storytelling as the most appropriate tool because it emotionally engages donators to support the business proposed by each women, rather than just sharing data analysis, statistics and numbers that describe the situation (e.g. 40% of abused women are abandoned and lonely). This will also give, to donators, the opportunity to choose and help the situation that is closer to their values.
Application
The organization has selected five women to support in this journey. Each woman was asked to provide a short description of her “previous life” and current situation and to talk about her business proposal, resources needed and the financial challenges faced, given the context.
These five stories have been both written and recorded in order to create videos, pictures, posts on social media and printed brochures. Various communication channels were used to reach as many as people possible beyond the charity organization, including small private investors.
Insight & Approach
For the first time the organization decided to use the storytelling tool in order to raise funding from donators. The outcome was very positive, overall much more engagement and participation. The successful result was very clear since the early days of the launch of the humanitarian campaign. One of the learnings is that the emotional engagement combined with the vision of a better future for these women was helping donators to see how they could impact other people life, by feeling their suffer and understanding their motivation better.
Given the outcome obtained thanks to the storytelling tool, the organization decided to approach and apply this tool to help other similar tough situations for future campaign focused on different charity themes. Moreover, to broaden the target audience this approach (use storytelling) could be implemented involving other charity organizations in different locations.
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22,420 | Storytelling
Challenges and selection
What does happen when asking consumers about using a product? They usually start to tell about their experience in the form of a story. They describe the events they went through and the lessons that they faced at each stage. As a designer, I used to find this method an interesting one to learn about the consumer experience and then reflect it into an outcome solution of the design process. There is nothing better than hearing about the product from the mouth of the consumers or see then use in real life. During the design process, storytelling is used to understand the underlying problems that consumers face when using a product or a service, and then use this knowledge in reflective practice to formulate the solution which is tested by the consumers. Hence, storytelling contributes to the different stages in the design process for different purposes in each step.
Application
I have read somewhere about the application of storytelling in education system. The high school history class was still, for the most part. Pencils scratched here and there against the paper as some of the student’s half -heartedly copied notes from the board. At the front of the classroom, the teacher droned on, periodically pausing to add information to the growing list of facts we would be responsible for knowing. Were there slides or any type of visual aid?
Honestly, I don’t remember. I was one of the pencil scratchers with one key difference: I was intensely focused on reaching my goal of becoming ambidextrous. It was the perfect class in which to practice this skill — since I’d read the assigned chapter of interest the night before, I was already familiar with the material. And as the teacher wasn’t presenting anything that wasn’t in the reading, the notes were simply a review.
As I said, it was the perfect time to practice writing with my left hand — perhaps not the best use of my time, but who could blame me? I was bored out of my mind.
Now, the sad part is that I actually love history (and I even loved it while I was in that class). I love the stories and the characters that show up throughout time. I enjoy reading and learning from biographies, autobiographies, and historical fiction novels. But I did not enjoy that history class.
On the other hand, I do not enjoy grammar. Yet there was one particularly memorable class in middle school in which grammar suddenly became more interesting. Yes, we were learning about the parts of speech was boring. But the teacher, who was also our drama instructor, had us do something creative with each part of speech. After presenting the material, Mrs. Taboo would
divide us into groups with the assignment of writing and presenting some kind of story that included a certain number of nouns, adjectives, etc. In short order, the class covering this odious subject became much more fun because it introduced an element of creativity. Two classes. Two subjects. One subject I liked, but I did not like the class; the other subject I did not like, but I liked the class. The difference was Storytelling.
Insight and Approach
From the above mentioned I have learned a lot. Aside from being a great way to grab the attention of your students and engage them in the lesson, stories also:
Give students a way to understand their world. Even fantasy stories, which on the surface appear to have nothing to do with reality, are able to present truths that apply to students’ lives.
Better enable students to remember facts. Stories connect the emotional with the logical. This utilization of multiple areas of the brain strengthens the ability to recall the facts embedded within a story.
Have the ability to calm and focus the minds of our students. And in this state, a student’s mind is much more receptive to new information.
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22,425 | Wednesday, November 25, 2015 Design Thinking for Business Innovation Assignment: Reflection on a Design Tool of Choice
1. Challenge.
I am a writer by profession, the Author of 13 books on topics ranging from Philosophy of Mind, to Esoterica, to Parenting and Self-Improvement and also Fiction and Poetry. Seeing as I am an Author, who must also be a business person by marketing her own work to the world and her own pen name to the world, it is obvious that my choice of Design Tool would be the Storytelling Tool. In particular, I have advanced my career over the past six years since I became an Author, through influencing popular thought, and in doing so, I have been hailed one of the greatest female thinkers of our time (I use a pen name). To do this, requires Design Thinking, and obviously, storytelling. To do this, requires me to focus entirely on my readers, on what their stories are, so I can in turn produce my own stories that empathize with them on an innate and very personal level. I always say, that being a writer is not about being a writer; rather, being a writer is about connecting with the readers. Thanks to this frame of mind, I am also referred to as, the grassroots author. I am challenged, every day, to apply empathy to my workplace (my workplace being the world and her people), in order to connect my own stories with the stories of others, which causes me to produce new and unique stories of my own. It is something like a puzzle plus a puzzle, fitted together in my own unique way, allowing me to produce a whole new different picture as a result.
2. Selection.
Storytelling as a Design Tool, can be understood in depth, through our own lecture video found here: https://www.coursera.org/learn/design-thinking- innovation/lecture/PAXCd/storytelling-tool Storytelling is the act of placing focus on the people involved in the nature and purpose of the Design Thinking process: giving importance to their problems, their feelings, their thoughts and their desires. It is, in essence, a way of enacting empathy. But then, you must be able to take that empathic focus and be creative with
it, in order to turn it into something that others will want to hear and listen to. My favorite part of the storytelling process when applied to business strategy, is that it can actually be put to good use throughout the entire Design Thinking Process, as noted on this very helpful website, called, “Design Research Techniques dot com” : http://designresearchtechniques.com/casestudies/storytelling/
3. Application
Storytelling is obviously applied to the profession of being an author, as an integral and extremely important point in the whole process of the career. I have applied this tool, in my becoming what they have dubbed “the grassroots Author”, and to do that, I have truly focused my career not on my own gain; but rather, on the individual stories of my readers. I have been there for them, answered every email, listened to their losses and their gains, and from this I have drawn the ability to listen, care, and extrapolate from the greater collection sentiment, in order to produce works that connect to that greater collective sentiment in world society. Of course, this sentiment changes, and along with those changes also flow the changes evident in my works.
4. Insight
I have been able to see the work that I do, as a trade and profession that is actually very dependent upon the Design Tool called storytelling. And not only that, but I have been able to see my work as an Author as being a profession needy of Design Thinking skills, as a whole. It’s true that I have always seen my profession as being a business (albeit only second to my passion), but only now have I seen what an integral role these business skills actually play in my style as an Author.
5. Approach
Seeing as I am taking my own profession as an Author as the challenge to apply Design Thinking Tools to, I cannot really say that I would do anything “differently next time.” Obviously, it is not a single project that I am talking about; rather, I am talking about a career as a whole. I suppose that my approach to applying these tools will change as the times change, or as I change as an
individual of my profession, giving and adding to the Literary Industry. Only time can tell.
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22,426 | Storytelling Reflection
Challenge & Selection
Storytelling is the tool I use daily with my customers. I work as a furniture designer, so all the time I tried to create a connection with them so I can get what they need and then make a clear proposal to them. For me is really important to have an emotional connection with my clients, I think is the key of my business because that causes confidence. With this my clients appreciate my work, my team and our effort for creating something that they just imagine and sometimes think it’s impossible.
Application
My first contact with them is really digital, so I really tried to be or write them clearly and very familiar. I always ask them personal things to bond with them. Most of the clients have an idea, but they don’t know too much about materials or details, so at this point, we make recommendations, show them some other works, tell them our experience in other projects and it’s where we just earned their trust. We made a drawing to the client, so they can visualize the project and feel comfortable with our proposal. Our goal is to solve their problem with space, order and we give them a plus with design and functionality. For example, I´m in a Facebook group of enterprising mothers. We all support each other by recommending our businesses. One of my clients from this group want a renovation for her kitchen, so I contact her by the phone and talked to her, asking many things regarding her needs. When finally, I understood what she needs, I asked her for have an appointment and I went with my partner so we can show the client materials, explained her the difference between them, we showed her other kitchens that we made and we designed something especial for her space. I feel that when you share your experience with other clients, you build trust, everything becomes clearer and a personal bond is created with people. And for a business that is run 100% online, trust is very important.
Insight & Approach
The communication part is always a challenge, if the client does not know how to express what he thinks, it is difficult to come up with an idea that he likes. We always make a visit with the client and we work on several ideas with him so he can be clear about what he is looking for. We work together the time is necessary until the client approved the project. And sometimes we have to share our mistakes so they can have understood why we are not going to do it that way, and why is better the solution we are proposing.
This course made me identify areas of opportunity. Because I assume that the people who work with me know that they must share their history, their experience, connect with the client, but I think it is extremely important to exploit this storytelling tool.
It seems to me that I should exploit with my team selling a story, that connects with more people, that leaves its mark and that solves a problem visually to make it easier to understand. I understood that by telling a story you build lasting relationships with your true clients.
I know I have work to do, identify the story I want to share so that it can be transmitted from person to person and my brand becomes human and remains engraved in the memory of many. Thanks for open my mind.
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22,427 | Mind mapping(Module 3)
Challenge:
A mind map is a diagram used to visually outline information. A mind map is often created around a single word or text, placed in the centre, to which associated ideas, words and concepts are added. Major categories radiate from a central node, and lesser categories are sub-branches of larger branches. Categories can represent words, ideas, tasks, or other items related to a central key word or idea.
There are variety of mind mapping techniques used. Basically are Pedagogical content knowledge, Comprehension, involvement, etc.
Selection:
Mind maps can be drawn by hand, either as "rough notes" during a lecture or meeting or as higher quality pictures when more time is available. An example of a rough mind map is illustrated.
Application:
Above is the basic mind mapping of a college
Mind mapping helps you tie new knowledge in with knowledge you already have. This makes the technique helpful when you're trying to understand complicated subjects and when you need to memorize information for an exam.
Insight:
At the beginning of each class you take in college, your professor will hand you a multi-page syllabus that contains many important pieces of information like:
• assignments you’ll be expected to complete
• the grading system the professor will use
• information about essays and exams
• the topics you’ll cover in the course
• links to online resources or reading materials
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22,428 | Challenge and Selection
I have never really used Storytelling in the past. In fact, prior to this course I hadn’t considered Storytelling as a tool to solve a problem. After watching the Storytelling video in Week 2, Preparing Your Mind for Innovation I realized that I had been missing an important and effective means for issue resolution. Previously, I would typically use data and hard facts to highlight a problem, but this wasn’t always meaningful to the various stakeholders.
Framing the issue in the guise of a story allowed me to get everybody on board, not just the technical people. Knowing my audience, and having something relatable for each distinct member accelerates the process because everyone is now engaged. For my particular situation I followed the three principles of a good story, know your audience, create a sequence of events, and ask, then answer questions to build intrigue.
Application
Recently I encountered a problem at work that was affecting my day to day progress. After I alerted the colleagues that could help me resolve this issue I realized I had a second problem, they simply didn’t care. I followed my usual approach that involved some very boring graphs, lots of numbers, and reams of data. What I failed to do was engage the key stakeholders and convince them that not only was this a problem for me, but for them as well. After hitting a brick wall with my first attempt, I recalled the Storytelling video and decided on this approach for my second attempt.
If the room were only full of engineers, then graphs and data would have been suitable. Instead, there was a broad spectrum of people and disciplines therefore engaging the audience with a story seemed to be the best option. I started my presentation with a simple picture instead of the usual data. I used the picture to start my story which included something compelling for each of the disparate groups. Once I had the audience engaged, I proceeded to outline the problem and use questions to help everyone better understand how it impacted their group. The end result was that a simple, relatable story got all the key stakeholders involved in bringing a resolution to this problem.
Insight and Approach
Looking back I can understand why my data driven approach was not well received. It did not provide a clear picture to each group how my problem should be their concern. By using a story I was able to show the connection of my problem to them and ultimately get a response. I connected everyone in the room to the problem in a way that simply providing the data was unable to do. The alternative approach, just providing the data, was still useful but only after everyone was able to see the problem from their own personal perspective.
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22,429 | Learning Launch
Challenges
I am from the user documentation/technical documentation team in a software company and here is description of the problem our team faced. Though we have made variety of documents available to end-users, there are considerable amount of user awareness issues and inter-team dependencies that points at the need for recurring trainings on product usage. Transition and attrition in the customer teams contributes to the user awareness issues. Also, it is a known fact that end-users do not prefer to go through long documents and search for information. There are product demos created for training purpose, but as they are part of the document set and not readily available with application UI restrict their usage. Tooltips on the UI provide field descriptions and validations and do not help in guiding users about the sequence to be followed. To resolve these problems and enhance user assistance, we researched and found a new tool. The tool is designed to create self-paced interactive guided tours or Self-help using which users can complete a task on the software application user interface (UI) on their own. Alternatives available for Self-help:
Alternative 1 Recurring Trainings (Interactive)
An overall description of the option
Conducting recurring face-to-face trainings at regular intervals for internal teams and customers.
An analysis of the extent to which the option could be expected to achieve the key outcomes
Ensures that users have the necessary knowledge to handle the product.
The inherent strengths of the option and the opportunities which the option might present to the organisation
Face-to-face trainings are more effective.
The inherent weaknesses of the option and any risks to which the option would expose the organisation
Not practically possible to track the requirement
of training and conduct recurring trainings
Increases resource and travel requirement
Not cost-effective
Might require approval from customers
The resourcing implications for the organisation, including:
The likely implementation timescale
Large – as the solution is not of ‘one-time’ approach and requires recurring efforts
Alternative 1 Recurring Trainings (Interactive)
The demand for staff/volunteer involvement
High
The indicative external costs Travels to customer locations
The likely on-going maintenance costs
Huge
Alternative 2 Trainings (Non-Interactive)
An overall description of the option
Creating training videos for self learning and making it available for users so that they can learn in their own time.
The inherent strengths of the option and the opportunities which the option might present to the organisation
Training will be available on an on-demand basis.
The inherent weaknesses of the option and any risks to which the option would expose the organisation
Cannot track whether users have gone through
the training or understood
Not effective compared to the interactive face-to-
face trainings
The resourcing implications for the organization, including:
The likely implementation timescale
3 months and regular updates thereafter.
The demand for staff/volunteer involvement
Requires thorough research followed by content creation.
The indicative external costs Requires a host for making videos available all the
time.
Selection
Considering the limitation of all the available doc formats and alternatives, we decided to experiment with Self Help using the new tool. Our purpose was to enhance user assistance by providing Self Help guides to be embedded on the GUI. These are pre-captured task flows with instructions that help the user to complete a task. The flows are created by Tech Docs team members based on the use cases given by different teams, such as PM, Dev, support and integrated with the application. Users need to go through the list of task flows, select a flow, and run it in the ‘Live mode’.
As the tool to be used to create these Self Help guides is totally new in the market, we neither had any background data for reference nor any idea on its behavior and effectiveness. So we decided to go ahead with experimentation for a shorter period with a small group of people with diverse backgrounds. Application
We started the experimentation with the following steps:
Prepared a list of task flows from Dev team, Product managers Captured flows using the new tool Did a group review and edited the flows Shared with Dev team and Product managers, and gathered comments Fine-tuned the flows and integrated with the application user interface Shared with different teams, such as Support, Implementation, Dev, Product validation, Bid management, Business analysis, and Product managers. These were the teams that either directly interact with customers and know their needs very well or know our product well. We gathered feedback through one-on-one conversations and feedback form
Insight and approach
The learning launch helped in getting an insight on the following factors of the Self-Help guides:
Usefulness Accessibility Ease of use
It helped in understanding the pain points and limitations of the new tool within a short time duration. The exercise also helped in arriving at the data required to make a purchase decision. We got an overall assessment on the following:
Financial impact: Budget required for implementation, and expected return on investment Cultural impact: Elimination of dependency on Dev team for training and knowledge transfer (KT) Capability: Can be taken up and implemented for multiple products simultaneously. Also, integration with the product does not require much effort.
The other alternatives to this approach could have been the normal ‘develop-test-validate- launch’ route which takes more time, resources, efforts, and investment without any guarantee on the positive outcome.
This approach was effective in our case and is ideal where we don’t have any kind of data to support the new idea that we have come up with.
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22,433 | REFLECTION: STORY TELLING
CHALLENGE and SELECTION:
My undergraduation was completed in Psychology majors and my internship was basically
concerned with making people more aware of their mental health as much as their physical
health is important. The major challenge was to make them believe that mental
illnesses/disorders are not incurable rather with the appropriate help, it can be cured well on
time. Also another major challenge was that people are really hesitant to talk about or share
their experiences about mental health which leads to bottled-up emotions within them and
that is were the need for Catharsis comes into picture. At first I was confused as to what
technique or method should be used in order to make people change their mindset and
believe that they can do what they think of.
Thus, when I learnt about Storytelling a design tool, I selected this tool to help people
become more aware of the importance of mental health. Story telling happened to be the
most relevant tool in this regard because it is one such design tool which helps to form
stronger connections with people when they share their experiences in the form of story.
Also when a story is narrated, we are able to connect more with it and thus can easily be
influenced using this method. That is why I selected and applied this in dealing with my
project.
APPLICATION:
Here I narrate a story about how I applied Storytelling as a design tool in my internship. So I created an Instagram page which was based on the concept of Talking cure. It was designed with a view to let its user share their stories in the form of audios or write-ups and share how they have sustained the difficult times and ups and downs in their life. This served a two way purpose, when the storyteller shared their own life story, they felt relieved and less burdened. Also when we listen to an inspiring story, a hormone in our body is released which
makes us more motivated and influences our social behavior. Thus this interface of story-telling led to people discussing more about their mental health.
INSIGHT and APPROACH
By applying this tool, I initially started with telling a story about my own experiences to people and then later provided them a platform to discuss their own experiences. This helped me to convince them better about how storytelling can be used as a powerful tool.
This course provided me an insight about how this tool can help me to connect with more people and also make them more connected .This made me believe that once we are able to convey our ideas in the form of a story, people actually become good listeners and are easily convinced.
I am grateful that it helped me discover a new way of looking at things and provide a better method to make people more aware of the importance of mental health.
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22,435 | Reflection - Visualization
Challenge As a 17 year old student who has never had a paying job, the challenges that are available for me to solve aren’t easily comparable to the examples given. Working with what I have, what I chose to tackle is efficiency of systems in place at my local public library where I’ve volunteered for many years. Growing up in a time where technology advances very quickly, I’ve seen shifts made in many different systems I interact with, like computers/testing in school or the implementation of computerized systems at the library. Being the guinea pig as a student as administration is executing trial runs of new technology, I have seen what works and what is very much broken. I’ve learned that it’s not a question of whether something functions 100% correctly all the time in all scenarios, but rather if it functions the majority of the time, and if it doesn’t, how easy is it to document and fix somewhere down the line. I’ve interacted with a variety of systems that are examples of opposite sides of a basic “functioning” spectrum. My goal as someone with a youth’s perspective on the matter was to guide and provide insight to the older librarians. Some systems were out of our control as to how they functioned, however, I helped provide a valuable perspective to what we as staff/volunteers could change. Selection I make use of visualization as a tool in helping individuals of different age groups/generations come to a similar understanding of how what systems we were given to work with could best suit us as well as patrons. Storytelling also works to serve this purpose, however visualization is often best suited for the tasks at hand. Application Not every system whose efficiency was called into question by myself and others requires the use of / is operated using technology. Some applications of visualization were “how best to organize a display of new children’s books”, easily solved by drafting ideas on a whiteboard. Others were more complicated. As my time with the library progressed, the interests and inclinations of a younger audience became my specialty. For example, in drafting posters or emails meant to appeal to young adult patrons of the library, I help with wording as well as layout of visuals. One specific instance in which I was able to use visualization to my advantage was when I was asked to help re-evaluate how the influx of new material donated to the library is sorted. As someone who has spent many, many hours “donation diving” in the very large bin where everything was haphazardly tossed into, I was overjoyed to finally have a change to streamline the process. Through trial and error involving many rough sketches and notes, gathering information from patrons and staff alike, we were able to come to a consensus about which elements of the process could be changed and how. We now have more space set aside for donation bins, which have also been separated into some general categories of items. For
example, there is now a smaller bin designated for CD/AV donations so they are less likely to be crushed or snap inside the bin with heavier objects. It only takes a few seconds for patrons to determine which bin their donation belongs in, and it saves staff and volunteers a whole lot longer in sorting time. Insight My ability to clearly and concisely show my supervisors what I mean using visualization has become a strong asset of mine. Just as Angela Meyer said in the course video on visualization, the more you practice and make use of the skill, the easier it becomes. I’ve encountered younger volunteers and staff members alike who don’t think they are able to use visualization because of their poor drawing skills. They initially lack the perspective to see how the tool is more than just drawn pictures. With a bit of guidance, I can teach others how to turn something they don’t quite understand / are afraid of exploring into a tool they too can use to their advantage. Approach People will always have differing views and thought processes. Visualization can act as an equalizer for those involved in an idea, and while it is by no means perfect, it greatly aids in helping participants see as close to eye to eye as they can. Looking back over the years I can remember many times where keeping this in mind would have helped tremendously. The fact that others don’t share your vision / their minds work differently than yours and what makes sense to you won’t necessarily click for someone else is an important lesson to learn, and even more important to factor that in to how you present information. If I were given the chance to do some things differently in that regard, I would have combined other design tools such as storytelling with visualization in order to get my point across better.
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22,438 | Mind mapping is one of the most powerful tools in the design thinker's toolbox. Before moving to the next phase, what if, we need to distill all that data into information and insights that can be easily communicated. Mind Map is a graphical and pictorial illustration of the interrelated ideas for a common goal or objective. It truly makes its mark for empowering imagination to produce new theme of ideas. Mind Mapping drives people, with a multi-dimensional approach, to generate a consolidated and concentric solution to the problem. Mind mapping is a great tool to plan, gather ideas and generate a possible outcome for a common objective.
A Mind Map is an outstanding approach to communicating and team up with others to develop plans or accomplish key project milestones in an organized way. It allows a person to harness the input of all members of a group in a dynamic and creative way.
I was appointed as a project manager in a team. It was a challenging project to plan and implement in a shorter time (tight schedule) with budget constraints and limited resources. The project was to implement Project Management Portfolio solution for the PMO. It was an integration of more than seven (7) software along with customization of software as per demand and requirement. Project Challenges for Project team were:
1- RFQ document was missing with several key information.
2- Project was a new venture and project for a consulting company.
3- Project team was comprised of an enthusiast and expert professionals, but new to plan and implement such type of project.
I was engaged in imparting training and facilitate the Brainstorming session. I developed the mind map to highlight the project requirements, scope, schedule, and cost along with high-level Risks. At that point had a nitty gritty dialog and contentions with a project team. During a brainstorming session, we challenged each other i.e. facilitator and project team. The workshop ended with clear objectives, roles, and responsibilities for every project team member. Every project team member was on the same page regarding the project scope and high-level Risks. Mind mapping workshop facilitation helped Project team to deliver the project on time within budget. when I want to do something analytical, I make a list. When I'm trying to do something creative, I make a mind-map. In design thinking I use the mind mapping process to capture and represent the minds of our customers. I involve our colleagues in order to develop a common mind among them regarding the current reality of a design challenge. Through mind mapping, I extract meaning from data in a way that lets patterns and insights emerge.
It's used to look for patterns, it's used to look for insights, that lead to more creative solutions to your design challenge. That’s why I would again use it.
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22,440 | Challenge
There is a well known web-hosting company in my country. It is valued mainly for their support – if you have any hosting-related problem, you can chat instantly with one of their many support specialists and you'll almost certainly get things sorted.
However, the company recently undergone a large rise in popularity and their support staff started to be overwhelmed with all the support requests. Internally, they decided they need to lower number of support chats to keep the quality of support.
Their administration interface was identified as one huge source of confusion (and thus support requests). So, the challenge became to make smaller incremental changes to eliminate most of the misunderstanding coming from this interface. That is where I came in.
Selection
In the first “What is” phase we were able to collect a lot of information – we needed some way to put them together & give them structure. We chose mind-mapping, as seen in Week 3 lecture “Mind Mapping Tool” - as a visual and tangible way to group & sort all the scattered information.
Application
First, we focused on just one part of administration interface, namely DNS (Domain Name System) settings screens, and gathered together all the information we had:
• personas (there were just two main personas – advanced user administering larger amount of domains and web-hostings and a basic user setting up his own website)
• transcriptions of support chats that dealt with DNS settings (complete conversations between client and support agent)
• testers' feedback (we asked a group of close webdevelopers, admins and freelancers using this part of interface daily to review it and give us feedback)
• Google Analytics data
• wiki pages containing help for users
• screenshots of actual interface
• screenshots of similar interfaces from competition
As we work remotely, we couldn't use a large room to put up the information on the walls and walk around. As an online alternative, we used a trello board (https://trello.com/) where we created several lists based on the categories of information above and filled 'em with information. Then we went through them individually and jotted down some notes as they came to us.
After this we scheduled a virtual Hangouts call. The aim was to share observations with each other. As a tool for collaborative visualisation of this step we used draw.io with Google Drive (https://www.draw.io) where we put boxes with observations (just like post-it notes) and them moved them around and clustered (which actually took considerably more time than just writing a
post-it and sticking it on a board).
Insight
Putting together all the available information alone helped a lot. We were forced to put information from various sources (online doc, Google Analytics, basecamp discussions, support agent conversations folder) into one place (Trello), which allowed us to get better overview. Thanks to this we also realized we had more available data than we initially thought.
Hard part was holding the whole process online. Although I am a big fan of remote work, I had to admit it would be easier to meet & do this in person.
Thanks to this process (which took place very recently) we came up with ideas that will hopefully help us with solving the challenge and eventually lowering the number of support requests coming from this part of administration interface:
• low level of knowledge – basic users are confused about the settings → our solution needs to educate them so they know what they are doing
• scattered settings – current interface doesn't allow to set everything on one place, users can't find what they are looking for → our solution needs to put things together rather than scatter them more
• UI bugs → there is a list of technical bugs that our solution needs to address and fix
• current interface doesn't give you access to most used features → our solution should accept what users need most
Approach
Inviting stakeholders can be hard. We ended up being three (me as a designer, the product manager and a programmer). There should definitely be 2-3 more persons the next time. In such a small group the ideas didn't flow so naturally and we could easily oversee important insights.
Also, if possible, I'd like to try this in person to see people working in groups, interacting with each other, moving around in physical space – it should move this process to another level.
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22,443 | Mind Mapping
Challenge & Selection
The tool I used was mind mapping as it helps to achieve a better understanding of the problem. I used this approach in a project which was given to us. The topic for our project was “Laundry – For college students. The motive of the project was to know the problems faced by college students related to laundry.
I used this technique as mind mapping is a diagram used to visually organize information. By using this technique, I was able to easily represent the information which we have gathered. Presenting information in a diagrammatic form helps us in easily understanding the problem and makes it more organise.
Application
I started the process by dividing the students by – in campus students (the students who live in the college hostel) and out campus students (the students who live in the private hostel outside the college campus). Then I wrote all the questions in a diagrammatic form so that I do not miss any question and have a clear knowledge. After mind mapping all the questions, a survey was prepared for the students.
After conducting the survey, there were some common problems from both the in campus and the out-campus students, the were some different problems faced by the both, some suggestions by the students and some solutions as well.
Then I stared to prepare 4 different mind maps-
1.Common problems
2.Different problems
3.Suggestions
4.Solutions
After preparing the four mind maps, I had a clear representation of everything I had collected from the survey. Mind mapping made the project so easy and interesting for me to have a record of the information as well as If I want to
discus the project with anyone now it will me easy for them also to understand the thing.
Insight & Approach
What I have learned from conducting this exercise when I have a large data and I have to accommodate it into a compact size data mind mapping is the best way for that. It helped me so much in the project in having a clear knowledge about the problems, suggestions and the solutions. After the project I decide to use it in my daily life also like when I am taking notes in class or preparing for a test. I like thing method so much that I use it every day like writing my daily tasks or in planning anything (like a party or my schedules).
Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the mind mapping every time.
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22,448 | Coffee shop with plants
Problem:
To develop a coffee shop with plants in a city
Process:
I feel the cafe should be opened in the centre of the city. Mainly it should be both eco friendly and budget friendly. Plants should be maintained by watering them, even customers can come and keep their small plants to contribute to the shop.
Keeping basic needs in the coffee shop to make sure every one feels comfortable and satisfied with our services.
This idea isn’t expensive, and can be liked by everyone who visits the shop
Facts:
▪ How many complaints are we getting that relate to the
problem of waiting times and the speed at which we can serve coffee?
▪ What is the cost of possible solutions?
▪ How many plants should we bring?
▪ There should be proper maintenance and quality service.
These cafes are sociable and a great place to increase your network
• Creativity:
• We can change the way we fundamentally make coffee.
There should be a coffee machine to make coffee quicker than the current one.
• Bringing different types of plants and keeping them in the
shop to improvise the atmosphere for the customers to feel refreshed every time.
Benefits:
• Customers can reduce their stress coming to the shops.
• It can generate profits.
• It can be an excellent place to connect with others.
• Also plants add a little life in the shop.
Conclusion:
People can reduce their stress coming to these cafes. It is currently inefficient and creating an atmosphere with the helps of plants in the budget friendly manner.
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