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22,661 | Challenge I am a member of an organization, and my challenge is to improve the value of belonging to a union group, in order to retain associates and for new companies to join. The project scope includes an ad-honorem board of directors and a small staff composed of tree employees. The organization is limited to internal resources (time, budget, resources, etc.).
The first tool I used was the tool of Visualization (Module 1), or Visual Thinking using Crazy 8's – Design Sprint, proposed by Jake Knapp, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem.
So, getting in the habit of doing visualization is actually a way of cultivating that side of our brain work. Visualization is really important. For the process of design because it's actually a way of unlocking a different part of our brain.
For the activity, I will divide the participants into groups of 2-3, each representing a different organization or area of interest. Each group receives a poster-size copy of the Crazy 8's – Design Sprint.
Instructions for Crazy 8's:
• Set a timer for 8 minutes
• Ask the group to sketch 8 quick ideas each in 8 minutes. I give them two-three questions to answer, such as:
*What kind of value do you think you get by joining a union? * What professional development opportunities can be part of the organization offer you?
• It’s important to remind participants that these sketches do not need to be perfect. The sketches should be rough. The purpose of the exercise is to generate a variety of ideas. To put people at ease, show some examples to set the expectations for the quality of sketches.
• When the timer pings, everyone stops sketching.
• Ask people to present their top three ideas to the group
The idea is to generate as many ideas as possible within a short timeframe, focusing on quality of the ideas, and then once you’ve got a bunch of divergent thinking on one topic, to begin converging on some winning ideas by voting on the favorites.
Dot voting is a handy tool where each team member votes for ideas, usually 3 votes each. Together, evaluate the set of ideas
These chosen ideas can then be worked up into prototypes, more refined designs, or you could even do another round of rapid sketching on them and then another round of voting to hone in even further on the top, top ideas.
Then additional insights that come from the group discussion are included and incorporated in the final design. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised draw compiled that incorporates their feedback and proposals.
For our first learning launch, we focused on the structure a design thinking project for a business plan.
Insight & Approach
What I have learned from conducting this exercise with a few groups of people is that while the draw, especially the revised draw that incorporates their feedback – is important for reinforcing their feedback.
They can quickly identify where they are in the draw, and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space.
Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity (design Sprint), as a starting point for a series of design thinking activities.
Benefits
Some team members without a design background may find this method intimidating at first, so it is helpful to reassure everyone that these are rough sketches. But this is a great technique to get team members to work collaboratively in a cost-efficient way. It is advisable to use this technique if you have a limited amount of time and you want to get all of the ideas out without filter. After you have finished this exercise, you will have new variations and now you can sketch your first solution.
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22,662 | Storytelling Reflection
Challenge I unknowingly walked into a monster of a challenge recently. What makes it worse is that I had to pay a lot of money to encounter this challenge. My wife and I bought a small waterfront cottage as a weekend getaway. At the time of our purchase I realized there was a risk of erosion, however I didn’t know the magnitude of the issue. Within five months we already lost one quarter of the sand dunes between our house and the water. The other neighbors had been in the area for 20-40 years and did not seem concerned. They explained that the water used to be close to their houses many years ago and that the sand washed in with the water to create a very wide beach. They were confident that sand would once again arrive, so they did not want to take any action. We were the new kids on the block who did not know anything about the area, so why would anyone listen to us?
Selection & Application Storytelling was a natural fit for this challenge. My neighbors did not see the problem at all, but I needed to get us all working together on a solution before it was too late. Storytelling is a great way to engage others with a “big wicked problem” (as it is called in the video.) I arranged a neighborhood meeting and needed to create a compelling presentation that would stir them to action. I followed the outline from the video:
1. Know the audience – I spent time getting to know my neighbors. I learned about their thoughts
about the beach and why they had those thoughts.
2. Show a clear sequence of events – In my presentation I included a timeline of activities
3. Build suspense – I used images and other data to show that the erosion problem was coming
our way without a doubt.
The presentation I made to the neighbors used a narrative to develop the big wicked problem just as the video said:
• Sell the challenge – I pointed to a neighborhood to our south as an example of what will happen if we do not take action.
• Create fellowship – I cited case studies showing that the best results happen when many homeowners use the same approach to address the problem. I pointed to familiar locations nearby that failed to address the problem because neighbors did not cooperate.
• Show that the challenge can be solved – I created diagrams of potential solutions that had worked in other locations.
• Allow time to talk about the tension – At the end of the presentation I allowed time for the neighbors to discuss their thoughts with each other and two contractors that I brought to the meeting.
Insight It worked exactly as advertised! The government agency that issues the permits asked how I got everyone to work together so well. This was the most cooperation they have ever seen. In hindsight Storytelling really did create a cause just like the speaker in the video said it would. It also opened my eyes to the benefits of Design Thinking overall. At the beginning I felt confident that I knew the best way to solve our big wicked problem. Along the way I learned that collaboratively and iteratively developing an idea provided a much better solution. The empathy I gained for my neighbors has really paid dividends whenever they ask me questions about the project, because I understand what is behind the questions they are asking.
Approach Another option I considered was to perform a small Learning Launch experiment out on the beach with our neighbors. With very little cost, equipment, or time we could see if one of the proposed solutions would really work. I could just pound some wood posts into the ground and sandwich a board between them for the experiment.
Overall the Storytelling approach worked wonderfully, so I’m a firm believer and will use it again the next time I encounter a “big wicked problem” that involves other customers.
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22,663 | Reflection Storytelling
Challenge/Selection
What is storytelling? it is a marketing tool that exploits the power to communicate effectively through stories and examples. Storytelling is about the connection that we give to people about a piece of information that we're trying to share. This can include brands, large and local companies and their audiences. To create sellable, deep storytelling, you need to know your audience — who is, where do they come from, and what do they need.
I work in a small architecture studio that has classes for children. The range of activities is very wide: painting, architecture, theater, materials science, urban studies. Children from 5 to 17 years old come to classes. Although it would be wrong to say that children are coming - after all, they are brought in by their parents. The main media channel for us is Instagram. I am in the business of publishing posts and stories.
Surprisingly, the key to understanding Instagram storytelling lies in the title "Stories." Now I'll tell you why.
Application
So, every day I have to publish the routine of our studio and do it in accordance with the aesthetics and vision of the company. You can call it design code. I choose photos of beautiful stylish layouts and caption them simply "Lesson in such and such a group at such and such a time." After the publication, I observe the reaction of the audience, that is, the parents who bring the children. Most of the time, I don't get any feedback. After a while, I decided to post not only the result of the work, but also the process. Backstage in the workshop, preparation of materials, the process of creation, children’s story about their layouts. The bottom line is a lot of reactions and involvement from parents.
Yes, such storytelling does not always coincide with the design code of our studio, so I probably haven’t laid out the chaotic process of creating works before. And yet, revealing a story is much more important than following visual rules, because through storytelling I managed to share the studio's values with the audience — that in creating a work, the process is important, not the result, that children are free to express their emotions and feelings.
Insight/approach
After a lot of trial and error, I really realized that storytelling is an integral part of the business, as well as the sales product and business plan. Through the storytelling of the company, the audience begins to trust and be open. Storytelling makes a company accessible to people. It is more interesting to look at a company, even a very large one, not through the results of its sales, but through the heroes who did it.
I think social networks or company websites should be like history books in a figurative sense. A child who begins to get to know the place in which he lives understands the peculiarities only when he gets to know the past. The present comes from the past, so this is an important part of storytelling — a clear sequence of events. You listen to a great story teller, there's a very clear sequence of events that moves the story from the beginning to an end.
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22,664 | Design Thinking Tool - Storytelling Challenge: Describe your challenge, including all relevant information. I work for a Bank and am responsible for developing a data product and socialize its adoption across the large organization. The data product seeks to standardize the production and consumption of customer activity data so as to be able to get a holisitic view of customer activity across the various channels of customer interaction with the bank while utilizing the bank’s product offerings. Currently the Bank captures insufficient customer activity data and that data is siloed across various lines of business within the bank. Such siloed data is often difficult to use by analysts and data scientists for building models to better understand customer activity and intelligently service our customers and conduct fraud prevention. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). I have used Storytelling as the Design Thinking tool of my choice. I have selected storytelling as my tool of choice as I have to 1. explain the magnitude of the problem that we are facing at the bank and how it impacts customer servicing, 2. Get the stakeholders to talk about the challenges they face in moving forward and 3. And provide them an opportunity to think through how they can help resolve the problem by thinking creatively. I have particularly drawn from the approach of Andre Martin at Mars as shared in his video on Storytelling Tool (Week 2) Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). I planned on talking to senior leaders – both engineering and business – within each line of business. I began my story by telling them the importance of intelligent customer servicing in today’s world where Artificial Intelligence and Machine Learning are being utilized to understand customer interactions and predict customer behavior and thereby delight the customer during each customer interaction. AI and ML have increasingly become game changers in retaining our customers from attrition to our competition – which includes traditional banks and new fintech companies that are nibbling away at our market share. I talked about the importance of have a standardized way of capturing customer data so that we can stitch together customer activity across multiple interaction channels like desktop, mobile, ATM, phone and call center. I then encouraged the audience to engage with me in sharing the challenges they have facing in standardizing data flow. I also shared with them examples from other banks as well as other industries that have been far more successful in customer understanding. That provided them insights to begin thinking creatively about new possibilities that they had not thought about until that point. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
The one insight I carried away from applying the tool was that when I shared examples from other companies and industries, the audience could relate to them and it triggered them to think creatively and openly about potential approaches to accomplishing the goal of standardizing customer data. The very open ended approach to the discussion I carried with the audience provided me a number of insights that I could utilize in building the product. I got the audience move away from a “play it safe” mindset to an innovative mindset. I suppose I enabled them expand their repertoire! Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. I will continue to utilize storytelling as my tool of choice. The things I would do differently would be to bring more relevant examples so that the audience can closely relate to them. Say, for instance in the future I’ll tailor make my examples for individual audiences such as the credit card stakeholders vs the auto finance stakeholders. Each of these groups would have resonated better to my story if I had provided them with examples closer to their business line.
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22,668 | Visualization Tool
Challenge & Selection This is the most tool that I use in my daily work. I work along with the marketing team who market all kinds of events that are being organized. For this they need visuals that need to be sent to customers in the organizations and outside. They also need visuals that need to be posted on social media which can reach the target audiences. In order to attract the attention, the visuals not only need to be visually attractive, but they should also convey the exact message through the visual or the photography and also, they need to be easily understood by a layman. For this, I use this approach with the marketing team.
Application
once I get the brief from the team, I have a meeting with them to understand what exactly they want to convey and who is the target audience. We together brainstorm on the possible messaging and how we can make it powerful enough. Once the messaging is clear, we visualize the same and try to communicate it in a nonverbal way either we sketch the visual that comes to our mind on a paper or we use the whiteboard and try to use basic shapes, colours, stick figures if needed, or any basic design element.
We also create visuals using pictures or photos that are relevant to the message that needs to be conveyed. We decide upon a concept using either the pictures or the graphics that is combined of icons, basic shapes, colours and texts.
Upon deciding on the concept, we create the relevant visual using the design tool. We create the graphics using basic shapes, icons, texts, colours that we have brainstormed and visualized and adhering to the company guidelines, we come up with illustrations or creatives along with the textual message in a proper layout. In case of pictures, we search for appropriate images and using the photoshop tool, we make the layout with the picture so that it catches the attention, and the customer is attracted towards the visual.
Insight & Approach
We come up with options for the visual and let the marketing team decide upon the final approach. We revise the graphics incorporating their feedback – this is important for reinforcing their understanding. Once the visual is decided, we create the final visual from the options and the visual is posted on the relevant platform.
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22,672 | Challenge: I am working as an acting Team Lead in a HR Communications function. Some team members felt they weren’t being fulfilled and external stakeholders wanted more value added support. As part creating plans for the coming year we discussed as team the need add further value to the organization and move towards a new vision of strategic communications. That was the problem we started with: ‘How might we improve communications in the department?’. Selection: As a precursor towards ideating new innovative ways to enhance communications in the department, we had a team meeting inviting colleagues and different stakeholders to map out the current services and experience we offer. We thought before exploring ideas we need to know where we were. We would then fully map out ideas, and then review which ones would be high priority. But in our approach we felt it important to be able to understand the current lay of the land and the mind mapping exercise was going to play an important role for us in that regard. To ensure I was well equipped to facilitate the session, I reviewed ‘the Mind Mapping tool’ video from Week 3. Application: We began the session outlining design challenge as noted under the challenge heading. Our diverse stakeholders from within and without the team were invited to review current communication assets produced by the team in recent months as well as interview notes with department employees outlining experiences around communications as well as KPI’s around communications sent and survey data on quality of communications. When the participants had reviewed the content we met together to initially map out what the Communications team were producing in terms of communications. We asked participants to make their own notes of mapping the as is scenario. Since we are working remotely we used a skype whiteboard to take turns to place on a collective space, making sure more senior members of the team went last supporting a safe space to share opinions. I then facilitated a conversation with the team to cluster the groups of ideas listed. We then took virtual stickers to each place on the clusters where we felt the greatest value was provided and where we felt we needed to reduce transactional work. Through this exercise we conducted mapping the ‘As Is’ scenario which then fed into a follow up mind mapping session of what an ideal future could look like, with the same diverse participant mapping what they would want to experience from a communications function. Insight Through the exercise I learnt about the power of collective wisdom and the richness of perspectives that bringing together people from diverse outlooks and lenses bring. For instance in this case we had people from our own team but also ‘customers’ – which made us think about things from the perspective of the end user. From a personal perspective it was so useful to switch up and challenge one’s own assumptions.
The insights this experience brought to me was the importance of inclusivity and accommodating different voices. The importance of creating an environment that everyone’s voice matters. Actually this process in itself gave various people more skin in the game by shaping the outcome of the meeting. And finally it helped us really understand the end user much more. Approach I would use this tool next time also. As it allowed for an creative and enjoyable way to map current services from the perspective of the ‘customer’. However going forward I would incorporate more storytelling to enable us to empathize more with the human centred needs of our end user. Furthermore I would like to have our team more of a back seat to ensure we listen to the customer needs more rather than prescribe. Finally I would diversify more voices of our customer also.
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22,674 | Reflection – Visualization
Challenge
Communicating effectively through drawing is not as simple as selecting the right approach. Learning how to see two-dimensional and three-dimensional information, understanding its complexities, and interpreting from varied points of view is necessary. This is a challenge for me in design and engineering who has varied but shallow visual experiences. I can range from being quite insensitive to the physical world around me to having specific but narrow experiences.
Selection
Creating a research wall is a great way to display insights, photos, and artifacts – all the relevant research outputs in one place. This approach helps me build connections between different findings and understand the bigger picture. The visual aspect of the wall triggers idea generation and enables project members to better understand research insights. For this reason, design thinkers often use tools such as persona which give a face to the customer/interviewee.
Visual tools that can be used for understanding the problem are for e.g. personas, mind maps, customer journey maps.
Application
In the same way that sketching helps the designer to think and elaborate ideas, early prototyping is another way of visualizing and testing new solutions, it is a visual manifestation of concepts, the transformation of an idea in a testable model. In another word, the use of prototyping transforms ideas from drawings on paper to tangible solutions. Visual tools that can be used for prototyping are for e.g., desktop walkthrough, cardboard prototyping, paper prototyping, role-playing.
Insight
The drawing for designers is a way to express their ideas and only drawing simultaneously reveals both the functional characteristics of an idea and its emotional content. It is not necessary to poses good drawing skills – as the popular saying goes “a picture is worth a thousand words” and even a simple sketch can tell us more than a 10-minute description of an idea. In a group setting, visualization helps to spark idea generation. Seeing what other people are drawing, adding elements to their drawing, or simply discussing the sketches helps to build on top of each other’s ideas. Brainstorming sessions can be also enhanced using visual props such as nudge cards to stimulate idea creation.
Approach
When used, this approach offers a rapid means for developing structured forms that are accurate in proportion, perspective yet can be sufficiently flexible. By placing and securing tracing paper over the grid, I can shape information into coherent statements of intent and effectively modify their thinking (design) to create better proposals.
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22,675 | Example Reflection – Storytelling
Challenge & Selection Storytelling is a great tool that I use all the time.
Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool.
Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative.
Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. T
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22,677 | Mind Mapping Tool
1.Challange
I am a college student for undergraduation as i have to study various large concept and stored all my information by collecting them from various books ,lectures and online materials as well so the my challege is that to manage all this information and remeber it.
2.Selection and Application
So as i mention above situation i selected the best tool in design thinking and innovation is Mind Mapping . As you know in my day to day life i came across various information and concept daily i need to remeber them for my futuere need. So i used Mind Mapping to easy the things to explain as well as to remeber for long term effects.
3.Insights and Approach
In Mind Mapping We can stored a large content and information in very easy and shoretly such to remeber . The Good thing is that its represent the way we are thinking in Our own Mind so it gets easy to recall things and understand things easily and effectively. By using Mind Mapping i was really statisfy because its help me lot.
Last modified: 2:46 pm
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22,678 | EXAMPLE – JOURNEY MAP
THE CHALLENGE My wife owns a business that sells health and beauty products. As a result of the codvid pandemic and the restrictions that are in place until now, sales fell. delivery personnel had to be fired and operations slowed down. There are restrictions for the sale of products in store. Although deliveries are made at home and at no additional cost, sales do not go up. The option to reduce the price of the product was not an option, there had been product promotions without great variations in sales THE SELECTION We provide solutions through the design thinking method with the aim of increasing sales. but lacking quantitative information, we opted for a journey map as a tool. We carry out the research with regular customers of the products. The journey map was done with 4 costumers. THE APPLICATION For the application of the jurney map we contacted frequent clients, who through interviews via ZOOM could not be face-to-face due to bio-security measures, key questions were asked and they were used to show the benefits of the products. The discoveries when talking directly with our clients generated several hypotheses. We were somehow advancing what would be WHAT IF ?. The results generated in the interviews and through the journal map we were able to do interviews every other day, for a week 15 minutes. the new normal allows us to be flexible in our research methods. In a next meeting and with the results obtained, we opted for some ideas for rapid implementation. INSIGHT & APPROACH The information collected from our clients was very valuable. Despite the quarantine, they continued to buy the products.
• underlying diseases (reunatism, joint pain)
• Being natural products, our clients felt that they were better than chemical ones.
• Customers knew that the products we sold were fortified with VITAMINS A B C E D OMEGA 3.
• in times of codvid, is necessary to reinforce the immune system with vitamins.
They valued that the delivery personnel have biosecurity measures in the deliveries of the product. The data we obtained led us to make the decision to make a change in communication on social networks, which is the channel through which more sales are made. We made multimedia material showing the staff making the deliveries with all the biosafety measures, we made more emphasis on the consumption of the product as a vitamin supplement, which in addition to doing good for basic diseases were reinforced with vitamins. Carrying out these two actions obtained from the journey maps and interviews with clients, they gave us enough feedback and insights to better analyze how to arrive objectively in the communication of the product. Although we have not yet had an exponential increase in sales, the level of inquiries about potential customers has risen, which indicates that we are on the right track. The non-traditional tools that design thinking gives us are applicable and flexible even for small businesses such as my wife.
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22,679 | Why Mind Mapping?
Mind maps are graphical representations of information. In contrast to the traditional, linear notes you might make in a text document or even on paper, mind maps let you capture thoughts, ideas and keywords on a blank canvas. These ideas are organized in a two-dimensional structure, with the title/main idea always located in the center of the map for visibility. Related ideas branch off from the center in all directions, creating a radiant structure.
Despite these key principles, the fact that mind mapping has existed for almost half a century makes it inevitable that some divergence will exist when it comes to defining what a mind map actually is.
mind mapping is a particular technique that requires the following key elements to be effective:
• A central image, to stimulate memory, associations and thought
processes
• Curvilinear branches, emanating from the central image, to depict
the basic ordering ideas (BOIs)
• A (theoretically infinite) network of smaller branches to depict ideas
stemming from the BOIs at different levels of detail
• Conscious use of color to separate ideas by topic
• A single keyword for each branch
Many purists argue to this day that his method remains the one true technique: a map without the elements above cannot be considered a “true” mind map.
When it comes to creating your mind map, the most important things to consider are what you need and how you learn best. Sometimes, you may not even need a mind map at all. While almost all mapping techniques were developed as an alternative to long-form text and linear notes, there are plenty of situations where linear note-taking is a perfectly suitable method.
Your needs and goals should also be considered when you decide how to create the mind map itself. While traditional paper mind maps are great for developing ideas by yourself, the development of online mind mapping tools has enabled millions of people to brainstorm and plan together in real time. It’s for this reason that MindMeister, our very own online mind mapping tool, features such an intense focus on collaboration and group work.
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22,681 | Challenge
So, a few months back, I had chosen to intern with a start-up that was just three months old to understand the nitty-gritty of the initial phases of an organization set-up. We were given the challenge to formulate a Business plan. The challenges they faced were Brand positioning, market penetration, and customer segmentation of the target market. As the start-up was targeting a very niche market, there wasn’t much data available on the same. So, we faced a challenge wherein no other similar business was in-place to take as a reference. The outline of the project was to get candidates specifically from PSU (Government-run organization) to enroll for the mentorship program to pursue higher education
Selection
Due to a lack of data and a similar business model, we realized that Storytelling would be a crucial tool in conveying our project effectively. We felt that we need to ignite and unite our mentors to make our customers believe. We also felt that connecting with people and their emotions, as conveyed in the Storytelling tool video, would enable us to understand them better and our project as well.
Application
Since there was no data available with us, we decided to perform some research and generate our data by interviewing some immediate stakeholders like current PSU employees and mentors since mentors have traversed through the same path. We found many crucial insights through this activity. We also got some hard facts based on which we started to build some recommendations. By the time we came up with some suggestions, we had realized we need to build suspense to develop their interest. Therefore, we started re-collecting the “Ahaa” moments that we experienced while solving problems related to various aspects of the B-plan discussed above. We began to design our presentation by making a concerted effort to get our audience in the frame of mind, which we required them to be.
Through these insights and planned efforts, we were able to deliver a presentation that connected with our mentors who had been through a similar path. Before addressing every problem (Brand positioning, market penetration, and customer segmentation of the target market), we built suspense before addressing that issue. Hence, our panelists were always interested and on the edge of their seats. Due to this, we were able to deliver an effective solution to our panelists and deliver it in a way that connected well with the mentors as well. We eventually won a pre-placement offer from the start-up.
Insights
After the presentation, we saw that some other submissions had similar recommendations, but the way we designed and conveyed our work, in the form of a story with spikes laid out in between, was admired and valued by the panelists and mentors. Hence, we realized that the effective communication of an idea plays a vital role in conveying an idea.
Approach
After completing the course, I realized that we could have used Mind-mapping in conjunction with Storytelling, which could have aligned our thoughts in a better way, and we could have come up with better insights through structured thinking.
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22,684 | Brainstorming
Challenge & Selection
Brainstorming is a very powerful method for generating ideas that can solve a problem at the early stage of a design process. Its purpose is to invoke uninhibited thoughts and it can be practiced by an individual or a group of people. Group should meet in a comfortable environment equipped with stationery and feel free to throw any idea or thought, even those that might seem ridiculous. It is very important that group is diverse and consist of people from a wide range of backgrounds. Although this method focuses on quantity rather than quality, creativity of ideas is highly desirable. Most important advantages of this technique are that many ideas can be generated in a short time period, great deal of them can be put aside for later projects, and it doesn’t require lots of resources.
When my team faced the challenge to create a new, motivating mobile application that will inspire users to set and accomplish their goals in life, this method proved to be an excellent method to set the foundations. Team itself was consist of members from different parts of the world and that also played pivotal role in the design process. All of my peers were familiar with applications that were trying to solve the same problem statement: People tend to set goals to improve their lives but very few manage to accomplish them. Since there were several similar applications on the market already, the biggest challenge was to determine what can we do to make our app better than the others. We found the answer to that question during the brainstorming session, along with the ideas for several more features that will motivate users and make our product stand out from the others.
Application
During the brainstorming session team generated lots of creative ideas. Then we organized them into groups and subgroups in order to analyze all generated data. Having ideas organized like that, it was much easier to evaluate them, compare them with the current state of the art, predict their cost and feasibility, and finally, decide on which ones were the best. We came up with the key solution to our problem statement. What we needed to make our app successful was the instrument of encouragement. We also figured out how to motivate our users gradually, which was very important because it usually takes time to accomplish a goal.
Insight & Approach
Brainstorming is a technique that never failed me in my experience so far. In this particular case it had provided me and my team with lots of creative ideas which helped us form a set of features for a new mobile application that can stand fresh and original against what was currently on the market. Brainstorming method fosters collaboration, creativity, and productivity. To ensure a successful outcome it is good to have an experienced moderator to facilitate the session. Experienced moderator will know how to encourage participants to come up with more ideas and how to build up on them. He will also keep in mind that it is very important to have a well defined problem statement, and make sure that focus stays on users that the group is trying to solve the problem for. That is something that we, as we were unexperienced designers at that time, didn’t know. Although we had defined the problem statement and kept focus on it, we could have completed a successful brainstorming session in much less time if we had had an experienced facilitator to lead our group.
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22,687 | Mind Mapping
Challenge
My consulting teammates and I, specialized in analyzing business concerns and finding the best solutions for their problems, were assigned to a project which consisted on investigating which are the key issues that determine the well-being of the employees in the auditing department of a multinational company, with the aim of pursuing the increase of level of happiness among the workforce environment.
The reason why we were asked to carry out this research is because the department to investigate is recently reporting high employee stress and unsatisfaction, after suffering heavy work waves with numerous demands concerning firm auditing after the break of the Covid-19 economic crisis. We have a pretty short deadline to face this challenge, so we are thinking about testing all employees of the department in one unique experiment.
Selection
Out of all design thinking tools that we could use in order to find an approach that shows us the way to increase employee wellbeing, we have decided to use the mind mapping tool. This design thinking tool is the most appropriate when the experiment aims at finding patterns in given data among the surveyed people. What we want to extract with this method is a group of several personalities when thinking about the key issues for corporate wellbeing, just as we saw in the MeYou Health Story in the Design Thinking course.
Application
In order to apply the mind-mapping tool in an effective manner, we handed out to all employees a blank piece of paper and told them to draw an eight-portion pizza. Each of these portions had to be filled in with a factor that the participant considered mostly essential for his/her wellbeing among the auditing department, out of eight factors we listed to them. This means that the employees had to write eight factors on each of their pizzas but, in case of considering one of those elements more important than others, that element could be written in more than one portion, according to how critical it is in comparison to the rest. The eight factors the participants had to consider for their portions were: career potential, salary, balance with personal life, vacation periods, training financed by the firm, transport provision to go to the office and return to home, the provision of meal tickets and other benefits of working at the company such as online shopping discounts.
After completing this task, the employees were ordered to gather in groups of six people and discuss about why each of them had reached their conclusions about giving more importance to some factors than others.
Insights
Once the whole process mentioned above was finished, we found out that there were interesting results, as patterns of data existed among the selected elements. We concluded that there were different types of employee preferences, as those that selected career potential also tended to choose salary and training paid by the firm. These employees, therefore, could be classified as a first prototype of worker, which are more worried about having a successful professional career, rather than other benefits.
Another clear pattern was showed when observing that those who chose balance with personal life tended to also select vacation periods and transport to go and return from the office. We could conclude, therefore, that this type of employee worries mostly about having time to spend with their family. Finally, there were people that selected a mix of these elements, mainly the four most chosen factors: balance with personal life, salary, vacation periods and career potential. The elements that were less considered among candidates were transport provision and other benefits such as shopping discounts.
Approach
I believe that this tool was accurate for measuring what people consider important for their wellbeing in their company, because it gave us different points of view since we drew conclusions concerning diverse kinds of personalities. Despite this, another valid tool that could fit in this experiment is visualization, where pictures of a successful manager or a happy family would be shown, in order to see which result more attractive for the candidates and conclusions would be drawn by stating the factors determining wellbeing mentioned before, representing the opposite order of the process explained above.
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