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pii_detect_train

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Using Storytelling Tool for Student Counseling  Challenge: I am a faculty of a university and I have to deal with many types of psycho-social problems of the students. Though my job is mostly academic, still being a mentor and adviser, I need to address these issues. Students often do not open up at their first interaction. Their symptoms of disturbance are usually expressed through their attitude in the classroom and other interactions. Some students are irregular and remain unmindful in the class, others are ill mannered or rough in conduct. Some students seems stressful and tired and even suffer from psychosomatic physical sickness. The university has appointed a full time psychologist, with a separate office and facilities, who provides Psycho-Social Counseling services for the students. But the students have some stigma regarding communicating the psychologist as they think it will isolate them from others and they will be considered mentally ill. Hence they sometimes share their problems with teachers and course advisers. But the problem is teachers can listen to them with empathy and suggest some general solutions, but they are not expert person for professional counseling. So, the challenge for the teachers are to detect the students who need help and convince them to communicate the psycho social counselor.  Selection: Just as this course resources mentioned, - through a good story, we could simply convey a message that has logic. And also that a good story creates a cause and it ignites and unites people to solve a bigger problem. Keeping the same spirit in mind, I have chosen storytelling as a tool to convince the students to open up and address their need of counselling and eventually communicate the Psycho-Social Counselor of the university for better solution of their mental anxiety.  Application: As a part of applying storytelling techniques, I have first tried to understand and gain some insights of the audience, in my case, the students who seems disturbed. I built a good rapport by asking his/her personal and academic aspects. Then I try to discuss whether the students have gone through some kind of obstacles or any difficulties. When they share their problems that I feel should be addressed by the professional psychologist, I suggest them to visit the psychologist of the university. When the student feel shaky or uncomfortable, I start telling a story regarding how some of my other students get benefitted from her counseling. I follow a clear sequence for the purpose. I describe how one of my students could not express her willingness to her family, regarding reading in a subject of her choice. Instead she has to carry her study in a subject, she found difficult and not interesting at all just to keep her parent happy. She could not gather the courage to confront her family in this matter and eventually become depressed and even physically weak. At this point of time I try to build a suspense in the story and then ask some questions like what would this girl do to overcome her fear and get her desired life. Then I answer that to gain her confidence and fight back her trauma, she consult the counsellor working at the university. And that, she eventually open up to her and found a way out to express her willingness to her father through a written letter. At this point of time, most of the students become curious about the outcome and this is the most powerful part of the story, where I explain how the students convinced her father to shift her from one subject to other. And conclude with how splendid she is doing now. Then I explain the disturbed student that his/her current status, where he/she is suffering from problems are the worse situation ever happened. And that if he/she could cross the stigma and take the necessary steps, this solution could be life changing and worth taking.  Insight: In most of the cases, I found this Storytelling Techniques effective. People tend to get influenced by the story where they can connect themselves emotionally and spiritually. One good story can lead them to think that if other people have gone through the same situation and could overcome their problems why not he/she could do it. It helps them to think sequentially about what is, what if, what wow and what works. The audience could chalk out where they stand right now, where possibly they can go if they try, what benefit they will get and how they will reach there – all at once. Thus, storytelling could be a good guild towards design thinking.  Approach: Besides the advisors, storytelling tool could be adopted by the organization as a part of their regular communication options. The organization can develop promotional content using storytelling techniques to influence the mindset and action of the students and other relevant audience. Submitted By: Amal Bhai
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2,995
Design Thinking for Innovation - Week 5 Peer Graded Assignment Done by Ahmed Figo Tool that applied : Storytelling ▪ Challenge & Selection Storytelling is a powerful tool that are applicable in various situation of our daily life, ergo it is the tool that I applied all the times. As Team leader in Media Player of Digital Dialogues, I sometimes face some obstacles in how to deliver the training to the whole team because of the 24hours shifts that won’t allow me to meet all of them in the same time. Besides, I also faced challenges of how to align all these messages and make sure that all updates are well received and applied on our daily work. I choose to apply storytelling as it can get insight into users, build empathy and reach them effectively. I often create personas to represent target users and add conflict to stories that reflect their user journeys and problems. One of the reasons is through crafting stories, we can better understand what users want from a solution. Good stories always captivate the team. In user experience design, if all management team use storytelling throughout the design process to ensure that all work focuses on the teams’ needs and the value that company want to give those users. After completing design research to understand your users’ needs and desires, you use your insights to tell a story about who your users are, what they need and how you’ll provide that. This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story. Having a story throughout your project means visualizing the design at the end of the launching process is also straightforward, as you already know exactly which story to tell to show how your training and updates provides value. My storytelling will involve all my team in my section and my mission is to reach all of them and deliver the same message to all my team. ▪ Application Storytelling indirectly involves emotional team. Emotional team in fact is the practice of building great communication skills that directly appeal to the team, alignment state, needs and aspirations. The purpose of emotional branding is to establish a connection between the sources (myself) and team by stimulating team communication. Human needs such as clear information, power, emotional security, and self-satisfaction are based on emotions in the subconscious, as the basis of emotional brands, and allow team to create self-fulfilling prophecies in source demand. The team want to meet information’s, and updates need to implement these needs in a permanent cycle. Our company has launched a new platform called Oracle that allows all the team to submit their annual leaves, absence, record compensation dates, request for salary certificate, and all related HR concerns. This platform has a manual guidance which can allow all the team to get the support of how to use it. Our IT team are fully equipped and available for any technical issue. And Videos were available to show some practicality of this platform. I have used a technique of share and show to let the team learn on how to use the platform and allowed them to call for assistance. Besides a training session was conducted to reach all the team in work and Teams. My storytelling on how to efficiently introduce our new platform allowed to design and visualize to the team better understanding on how to use Oracle. Plus, I have engaged myself on supporting the team on applying their requests which allowed me to better understands their obstacles and work on conducting briefings for the challenge that might the team face ▪ Insight By applying the learning tool, we designed and tested our solutions. Through the learning process I got to reach all the team and to make sure that all of them are updated about the new platform and they know how to use it. It is through this process we realized that the team were more attracted to finalize all their pending HR submission. Also, our HR facilitators helped to use the results of this process to re- strategize our approval process. Moving forward our team will focus on finishing all their HR related matters on time and we which will allow us to have more visibility for team presence. ▪ Approach Through applying the storytelling tools, another tools like visualization and mind- mapping directly applied. In order to perform a more perfect results, learning launch is another tool that I would be considered in the next steps. One of the reasons is learning launch is also an important tool for our business. We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full roll out.
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3,003
Guddu Singh Reflection of Design Tool Application Challenge and Selection: I was working on a project and needed to communicate the magnitude of the discrepancy between men and women in consulting. I needed to show how gender representation numbers change over time as you progress into the higher levels of consulting. This was going to do into a powerpoint deck that later made the case for offering unique networking opportunities for women. I knew that, in order for the Ask later to be strongest, the audience really needed to feel the disparity that exists at the highest levels of consulting. I was deciding between using visualization and story-telling as a means of really connecting with the audience and making this part of the presentation impactful. Ultimately, I decided to focus on the Visualization tool. I chose this for a couple reasons: firstly, I thought of the saying “a picture speaks a thousand words.” I knew that if people saw not just the numbers but the numbers reflected in visual form, that would be more impactful. Secondly, I this tools is one I am less comfortable with, so this also felt like a prime opportunity or practice. Application and Approach I ended up taking the data in Microsoft excel and spent time thinking about different ways to visualize the data. I ended up deciding to start with showing a pie that starts out showing 50% men and 50% women at entry level roles. I then removed respective parts of the pie as we moved up the ranks to finally leave just 17% of the Partners were women. At the same time, the portion of the pie that represented men keeps growing at each level up the ranks. So we start out with parity and end up showing how the disparity looks by the end. Insights and Future Application/Approach I learned that the more I am able to communicate with visuals, the better the message lands with an audience. This might sound like a really obvious point to many, but my default has always been to use words to convey points. This exercise pushed me to invest my time in trying something different and it was really powerful. I also realized, while I was playing around with different visualizations, that it matters a lot HOW I choose to visualize something. I think the most effective visualization will also be the most elegant in that the “takeaway” is clear. There should not be confusion about what an audience member should take away. I think I want to keep practicing and I want to collaborate with a partner in the future so that there are different perspectives in the design phase. It also helps to think of the end goal, the thing I want to communicate.
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3,202
Final Assignment University of Virginia's Darden School of Business Coursera Course: Design Thinking for Innovation By: Ahmed Salem FinTech Consultant and Trainer tps://www.facebook.com/bclark https://www.youtube.com/channel/UC1ElAcppeuhfet nYZqnhEXw Ahmed Salem Reflection - Learning Launch Challenge I am a Management, Banking Trainer and Consultant, I provide and deliver training and on the job training in different banking domains beside I deliver sessions about Financial technology. I seek to develop my training tools and the ways of providing training and shift it from offline- training to online training. I decided to make this shift because of the covid-19 pandemic which make me to rethink and try to design a new way of providing training especially for me about the future of the training industry and the new normal that will occur in the coming months. Selection I decided to use the learning launch tool because I have the idea of launching my training courses online in a platform, beside short educational videos on my YouTube channel Application I have started uploading short educational videos on my YouTube channel and my audience is very satisfied and eager to know more Insight By applying the learning launch tool, my assumption and I is very sure that my trainees and my audience will be excited and satisfied Approach I have tested providing online training by making short educational videos on my and my ; the feedback from the audience was very compelling, and they want to hear from me more and more
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3,211
Design Thinking for Innovation Final Project 1/26/2017 Fabio Sameh Challenge and Selection: The challenge I would like to review has to do with recruiting potential students to a graduate advertising program where I work. We are a small program, only 200 students, and we have a different way of funding as compared to most graduate programs at public institutions. Our operating funds are directly related to the students we can recruit to our program, meaning if we don’t get 100 students each year, we might not be able to make certain purchases, hold events or hire new staff or faculty. Interestingly enough, while our students are highly successful after graduation (we have a 99% placement rate after 6 months and hold a recruiter fair where almost 300 recruiters come to interview and hire 100 students) we always had a difficult time getting enough qualified recruits each year to fill the tracks. Many times we would only get 190 completed applications where our goal was at least 300. Clearly there was a disconnect and we were certainly missing something important. In this case, we used a form of visualization to try and figure out what was going on. We needed a global view of our data and see the “what is” before we moved to the next steps (of course I did not know these steps in the names that this course has given them at the time). Application: As mentioned above, we can get plenty of data from our application process and qualitative data from our current students as well. We pulled data from the start of the application download process where students tell us about themselves, how they heard about us, where they lived, etc. We also did a poll of our current students gathering other data that included questions of the application and acceptance process and their impression of the number of students that apply versus the 100 that get in. We also asked the current student how they found our school and who were the influencers in their decision to attend. And we pulled data from the faculty who reviewed applications and accepted students. Then things got interesting. What we found out was that in some ways, we were the major stumbling block to our own recruiting efforts. Much like the Good Kitchen example, we could not just “fix the menu” but needed to look at our entire process. Insight: As we went to a white board and laid out that data, we saw interesting areas that had “gravitational pull” or areas that showed commonality among responses. Our first and major insight from our data is that our program, while ranked #1 in the nation by business periodicals, was not as well known to potential students as we thought. We were not telling our own story well enough. Our “front-end” story needed a lot of work. Orbiting that insight closely was where our prospects went for information on graduate schools for marketing and branding. We were off base and needed to recalibrate our marketing and PR efforts. We also saw a pattern of data that told us our application, rigorous to be sure, was actually preventing prospects from applying! We found that there were almost 2000 applications requests and downloads but only around 200 actually completed the process. Why? The data also made us question if our application was too rigorous and pushing qualified applicants away from attending the school. And finally another area of “data gravity” was our approval process. We saw that our faculty took too much time to accept students, sometimes late into May. Many applicants by this time either had taken full time jobs or could not get the financial and other resources together to be at our school by the last week in July. By using a form of visualization (via a whiteboard, markers, sticky notes, etc), we were able to see the “what is” in our difficulty getting the desired number of qualified applicants and how many of these problems were inter-connected and of our own doing. We had met the enemy and they were us! Approach: Reflecting back on how we did our own “what is” analysis and used a form of visualization, I would have liked to have known more about the next steps in the process learned in this class (what if, what wows, etc.). I feel we jumped to learning launch products too quickly without the proper foundation. For example, the school hired a firm to optimize our search results via Google, but we did not have the completed story yet ready to tell based on those searches. But with that said, even using one of the tools learned in this class on a real world problem helped tremendously. Right now, I have been asked to look at our online education presence and come up with ideas that might enhance and advance these efforts. This is a perfect opportunity to utilize the skills learned in the class.
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Example Reflection – Storytelling Challenge & Selection Storytelling is an important design thinking tool. I use it to work with youth in difficulty in a suburben area of Tunis. Those teenagers have communication difficulties, are aggressive, some of them live in very difficult situations in families with alcohoolic or unemployed fathers that are violent with them by assault or rape. Some of them quit their schools and become drug dealers or thieves. These teenagers need to be empowered by culture, education and art . They need to be more confident in their future and welth. I spend a lot of time finding ways to improve their circumstances and help them become good and happy citizens. I work with them helped by some students from different profiles : art students, ingeneers… We share with those youth stories about our lives to give them more confidence and help them change ideas about life. We use stories to better understand their fears, needs and interests. Those stories help me convince local responsables in the community to give those youth some facilities to do activities helping them well being. Application I used story telling with local authorities to get help and more involvment in the protection of these youth in difficulty. Telling a story of a 13 years old boy Ashley who quitted his family house and lives in the street. Ashley was used to be beated by his father every day. He decided not to return to his home and to live in the street . He became a thief. I worked with Ashley and helped him express his fears and calm his agressivity with art. Ashley changed his vision to the society and became more creative and confident. He had the courage to face his family problem and returned back his home. Ashley is helping me supervise other teenagers in difficulty and reduce agressions and violence in the community. I also used story telling with those youth in difficulty to approach them and let them be more confident to tell their own stories and describe their problems and fears. Insight & Approach Ashley’s story convinced the local authorities to invest in more cultural spaces and activities to supervise youth in difficulty in the community. They became more aware of the importance of supervising those teenagers. Design thinking helps me have more structured ideas and take the best decisions for my actions. To help teenagers in difficulty, design thinking is also a good tool for them, to make them increase their leardership and empower their creativity. Thanks to this course, I know more about the importance of storytelling when presenting my ideas. I will use more this tool because it enables and allows easy contact and a better transmission of my ideas.
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Reflection – Visualization Course: Design Thinking for Innovation Student: Randy Sanz I. Challenge I was part of the A.T. Kearney account team for a Consumer Packaged Goods (CPG) customer in Lima, Perú. The customer needed to implement a process to accelerate the time to market for new products. In order to do so they needed to include all the steps required, from idea generation, through launch. The customer had already selected the software they wanted to use which handled the core Product Lifecycle Management (PLM) and engineering functions. They wanted us to implement it for them. As A.T. Kearney, we wanted to provide the customer additional value by proposing a more complete solution and while doing so, include additional A.T. Kearney products. We needed to include these products in order get internal approval since we were not allowed to sell and implement a non-A.T. Kearney product in isolation. Our challenge was to design a solution that brought value to the customer by integrating a specific, third party software with A.T. Kearney products. This software had never been integrated with the A.T. Kearney platform before. II. Selection In Module 1 we reviewed a video by Angela Myer. In her video she tells us that visualization is applicable in situations where we need to apply the right side of our brain, when we’re dealing with a creative process and when we’re trying to figure out how to do something that has never done before. We also learned that visualization is an excellent tool for team collaboration. In retrospect it made sense to apply visualization at this stage of our proposal development. We needed to gather a diverse group: consulting, marketing, sales, technical specialists, and the software vendor (Afterscool) to build the solution and we were trying to design something that had never been done before. However, the reality was that the choice was made as a matter of course, it seemed clear to all that we needed to whiteboard some ideas in order to figure out the solution. III. Application As the A.T. Kearney Consulting Services consultant on the team, it was my responsibility to lead the design. I basically began with what we knew: the customer had already selected a specific product that needed to be included in the solution. Based on this I drew a box in the middle of a blank whiteboard and we began to discuss different possibilities. We started by trying to get an understanding of what the customer wanted to do with the software, how this fit within their overall processes related with product launches and who all the corresponding stakeholders were within the company. After many meetings lasting several hours, all of which began with either a version of the solution or a completely blank whiteboard, we came up with a model that visually described the components of the solution and their interactions. This is a simplified version of the solution we designed: IV. Insight An interesting insight from having done this exercise was that in addition to our stated goal of coming up with a design, we learned a lot about the customer’s processes, its stakeholders, their interactions and ultimately about the overall problem they wanted to solve. As a matter of fact, when we finally presented the solution to the customer we realized that we not only added value by bringing a solution to the original customer problem but that we helped the customer have an expanded view of the problem itself and the value they could gain. The customer did in the end decide to go ahead with the project which took 18 months to implement. Through these 18 months, the project followed almost completely, the design that we had come up with in those original visualization meetings. Having now gone through this course, this experience is a very personal proof point of how the design thinking tools and processes can be applied in real world scenarios. It also helps be feel more confident that with additional research and practice, I can personally apply a design thinking approach in the future. V. Approach The project was in the end successful by most measures; however, I believe it would have been very valuable to conduct a mind mapping exercise with the customer, prior to designing the solution. This exercise would have allowed us to do an even better job at understanding what the customer wanted to accomplish, what core business value they could’ve attained. With this improved understanding we might have been able to gain additional insights and in turn proposed a better solution. We could have even been able to expand our involvement to include additional critical areas of the business. By collaborating with the customer from the beginning we would’ve deepened our relationship and improved our positioning as a strategic vendor.
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3,241
Reflection – Mind Mapping Challenge In my spare time I help the coach of a local Rugby club to improve the game of their youngsters’ team. The target group consists of 25 kids in an age between 12 and 14 years of age. During last season this team won only 1 game in a tournament (out of 20 games played) and this clearly brought frustration and dissatisfaction in the young players. The team coach was worried that many kids would drop out from the team and look for a different sport. The local club isn’t a very wealthy one, and their success is founded on building senior players from within the club. Losing young players today has a high impact on the future of the club and their senior team. Our challenge was to design a new way of training kids, aimed to improve their game and make them stay with our club for long time. Selection In the What is? phase, we looked at the current reality and collected some statistics around errors occurred during games (like ball handling, missed tackles, missed catches etc.). We also focused on the errors occurred during the training sessions, and collected interviews with different kids (across different clusters, like as an example: by position, by maturity level, by fitness level, …). These interviews were aimed to highlight problems of the kids with different fundamentals of the game. Along with a colleague, we then selected Mind Mapping tool in order to explore the data we collected and to identify common threads. Through Mind Mapping we were able to identify some common patterns in how kids learn sports (observation, listening to, emulation, …) and translate them into design criteria for the future training sessions. Application We began by using some visuals to display the common mistakes. We invited the kids (our customers) to review these common mistakes and identify the fundamentals connected to those mistakes. Individually then, they matched fundamentals with a specific training situations that they had perceived as “good stuff” in past training sessions. We then brought all observations back together and identified labels or clusters of observations. Once completed the labeling, we moved into transforming insights into design criteria for the future training sessions. This wasn’t a trivial task but we managed to identify what was important with a couple of sessions of work. Insights It became immediately apparent that kids learn fundamentals in different ways, there is no “one size fits all” in sport practice. Some kids learn sport fundamentals better through emulation of a famous player that they see on TV, some other kids must hear a clear explanation of the exercise before they attempt it, some must try it for themselves in a safe environment, before they can display it correctly. Above all, we learned that the practice sessions must have fun elements (like challenges with rewards and fees, …). In a nutshell, “training diversification” and “fun elements” were the 2 biggest takeaways. Approach Next time I would definitely select the same tool, as it is easy to review the findings as in a “art gallery” (as portrayed by Rodriguez). One mistake that we initially made was to present common mistakes done by specific kids in real situations. This put them on the spotlight and triggered a defensive behavior. We had to correct this immediately and selected instead a generic representation of common mistakes, to avoid making them too personal.
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3,249
Reflection - Learning Launch By Joe Ferrara Challenge As a member of a team who manage a large portfolio of critical IT projects for a big national company, I’m invited regularly to collect the needs from my clients, launch and manage new projects, and especially to meet the deadlines, the budget and requirements. It’s such as successive challenges I faced in my business life, especially when client’s requirements and needs changes continuously. This is the reason why I was always wondering the following: When I have a challenge, how do I approach it? In reality, even in our personal life, we face many problems and we go through different challenges every day. We solve most of them every day too. The most important thing I learned from this “Design Thinking” course is that we should resist the temptation to jump directly to a solution and that the value is in realizing that we can create something that can help people make their lives easier. Selection There are several tools and techniques of understanding the needs of a user, client or a customer, but in my point of view, Learning Launch is the most effective way. To rephrase “Learning Launch”, it is a manner of creating a minimum viable product that let customers or users test their key assumptions and get an answer to the big question “What if?”. The point is to start creating a minimum and test it, then we quickly get more feedbacks and clearer ideas that led us to a prototype. We could also iterate this operation as much as we need until we get sufficient prototypes, and finally choose the appropriate prototype for our project or product. Application In one of our first learning launch application, I focused on providing an online platform to our users. This platform was technically complex as it exchanges many encrypted informations with a couple of high secured systems, using different communication protocols. We were facing another major constraint when client changes some of their needs every time. We didn’t have any other choice, but adapting our work and processes to be more agile. After organizing an agile workshop and training to all staff members, we started being more flexible and soft after receiving any change request from the client. After testing every milestone of the deliverable, we conducted interviews with users to understand their experiences and to find out if this new prototype meets their expectations with a priority to ensure that users could use the platform easily. Insight By applying this learning tool, we designed and tested our solutions / product following the agile methodology. Through the learning process we got to improve our online platform to meet client’s expectation even if it was changed a lot of times all along the project phase. It’s through this process we realized which version of platform that users were more comfortable with. We also realized how agile approach can improve our processes. From now on, all team members and stakeholders welcomed any new requirement’s change and accepted to review the task’s priorities according to the new change of needs. Approach Therefore, I’m convinced that the Learning Launch is the ideal and appropriate tool four our kind of IT businesses. Since I already experienced this experience in my professional path, I would recommend this approach in the future in case of similar activities and/or circumstances.
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3,275
DESIGN THINKING COURSE Suman Salim – Universidad San Francisco de Quito Honduras Reflection Asignment 1. Tool: MIND MAPPING 2. Challenge: Implementatio of biosefaty measures for the new incoporation to face-to-face academic activity. 3. Selection: It will allow to clarify ideas in a simple way, organize and connect ideas visually. I can include a brainstorming with my team and discuss the ideas in a group, so I can organize the information. 4. Application:  We identify the needs  Each member of the team made contributions to each need  We locate the ideas of the contributions according to each need  We made the connections to identify priorities  We define the actions according to the prioritized needs  We prepare a work plan for implementation 5. Insight:  We were able to represent the ideas, concepts and tasks, linking it to our main project.  We link the different elements contributed by each team member, using them as key points to address specific ideas.  We develop the ideas starting from the important project point, according to the objective of defining the main actions to be implemented for the implementation of the necessary measures for the incorporation of face-to-face academic activity on campus and headquarters.  We achieve greater clarity in the identification of needs and actions relevant to the project.  We organize information in a better way.  It allowed us to better plan the activities to be implemented in a work plan. 6. Approach: Define more clearly the scope of the project in stages, to identify the needs and required actions.
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Cynthia Chatel Example Reflection – Visualization Challenge and Selection Visualization is used in my daily work life to communicate and organize thought in different ways. Using visual thinking enhances the way we see things. Since working at a publishing company, I use this approach with workers and clients. During a project at work a client wanted to rearrange his entire branding strategy one week before his launch, a project we were working on for almost five weeks. We delivered the first draft of the project which he approved and then a few weeks after he was unhappy, so we were tasked in redoing the entire project over in less than a week. Application I began the entire process by first doodling his new changes, then we compared it with other successful designs from this and other clients, comparing feedback and feedforwards. Then we put all our ideas together on the drawing board. With this strategy the client was ultimately thrilled with the new plan, including the new ideas that were included. Insight and Approach I believe we became overconfident with our first ideas on the project at the time, and that I did not check in with the client until almost the last week. I have now learned to always check in with clients on a weekly basis.
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Kaur Rubio Reflection: storytelling Challenge I am a university degree in administration, in the afternoons I work in a cafeteria called "University ESAN" in which I have multiple functions such as customer service, food preparation and charging; I have a colleague who has been working in the company with which I distribute the tips for a longer time and in recent weeks I have noticed that they have dropped and more on the days than on which I rest. Selection I chose the storytelling tool that is that connection between people and the information that we share, use this tool since narration allows us to interact and tell stories with which the two parties identify, that unite us and that lead us to a common solution because as mentioned in video 2 called the storytelling tool “storytelling allows you to create energy, passion and emotion about something“ and I think the most important thing is to find the way in which a story helps us to give it strength the other. Application and Insight One day at work I dedicated myself to observing my colleague and noticed that when she attended to clients she did it in a rude way so I took some time with her and we started talking, she told me that she was very strained first because she was under pressure. through school and secondly because she did not have the support of her parents, with that I could understand her and I told her that I also studied and like she was very stressed by all the homework they left me, but that I went to a psychologist who He allowed me to realize that this was the cause of my bad mood with others because it expressed my frustration, but with his help I managed to organize my work and student life and with it my frustration diminished. Later she told me that she is going to a psychologist who is helping her a lot and for my part I try to talk to her, but more importantly to listen to her, be empathetic and find support and identification with me in order to see that everything has a solution. Approach This tool allowed me to see the cause of the problem and I can even say that it made me more empathetic by being able to understand what was happening. I can affirm that the implementation of the tool benefited us because in the following weeks we have seen an increase in our tips and my partner looks happier, but what could change is that this was not only between the two but also expanded it with my boss as one motivation towards everyone, where the entire work circle comes together and we flow together.
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3,328
Design Thinking for Innovation – Karim Elnazer Challenge: During Coronavirus time here in Dubai March 2020, am a father of a family of 4 with my wife and 2 children (13 and 10). As a family we used to go out a lot and we also had very active night life without the kids. With almost everything closed in the city, as a family we had many ideas on what we can do during this time we have remote schooling and working from home. All ideas had some levels of risks (e.g. going out with bicycles or inviting neighbors so increase the possibility of virus exposure) or investments (e.g. paying for more subscribed TV channels) so needed to prioritize. Selection: The tool I selected was Learning Launch to filter and prioritize each idea. Please watch the video lecture of Bernd Kersten (week 4) for best explanation for the tool. Application: I made a family time where I explained to my wife and kids the process. I focused on Data and our assumptions and confirmation biases. I focused on finding out under what circumstances a certain idea could be a bad one, and looking for discomforting fact. My son (10y.o.) played a great role in this being the most skeptic of the family 😊 Insight: One great insight when we look at the facts that “must be true” was discussing some assumptions that we will be in this lockdown for only 2 or 3 weeks. Some more pessimistic scenarios can take more time, so the ideas have to be sustainable. Approach: One of things that I could have done differently is to decide to do this regularly, or invite more friends/neighbors/family via video conference to participate.
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3,350
Kamrul Javed 14/11/2018 Visualisation tool for drone development Challenge I own a drone solutions company and my/our challenge is to always improve our products and services. Currently we are in the process of developing a new drone. With this we need to come up with something new, something different. Find our target audience and work around their needs to create the ultimate drone. Selection As we are designing the drone in house it is clear to start with the visualisation tool to discover our needs, our clients needs, designs, and put our ideas into a picture. Allowing us to put our ideas together and think about possibilities we haven’t seen before. Application For our fist visualisation tool we started with everyone in the team putting up their ideas on a board in picture, word and design form. This lead to lots of discussions about different types of idea and brought up new ideas which we also added to the board. For the second part we took all our ideas and started to see patterns, situations it can be used for and different segments. Our challenge was to pick out which to leave out and focus on whats important and doing so in a group, everyone is different and cant agree on everything. Insight By applying the visualisation tool, my team and I identified our key solutions and design ideas and built a better understanding of where and how we move forward and create a more efficient workflow. The results were much better than expected and we though more broadly than we have in previous meetings, discovering several new use cases for our drone which we will be pursuing. Approach This new way of discovering ideas had a big impact on the team and is definitely something we are going to continue using in our brainstorming phase. Moving forward we will analyse all the information we have put together and use it to generate story around it in video form and put the customer experience and usage in focus. Then push it out to a select group and analyse the responses. This will give us a better understanding of what the end user thinks of the product and if theres anything we’ve missed in our design thinking process.
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3,351
Example Reflection – Storytelling Challenge and Selection – Grow a Travel business on Social Media Platform. Storytelling is a powerful tool when it comes to break down the problem in simple bits and get a clear understanding about the problem. I had an Instagram Travel Business Page with over followers by the name castanedagabriel but the engagement and leads generation from the page was very low and I was unable to collect any revenue from the page as most of the followers were not engaged to the page and Instagram had already shadow banned the page in past. The first thing I did was to identify the ‘What is’ problem. The problem I had was of less engagements as people were unable to connect their selves with the posts shared on the page. My initial response to the problem was to hire someone who could help grow the engagements but I could not trust anyone with the privacy issues so I resolved in trying to solve the problem myself. Application :- The digital tool that helped me grow my engagements and later resulted in driving revenues from the page was ‘Story- Telling’. Initially I hired an artist who was well equipped with the skills of photoshop and asked him to make a brand Logo and some posters for me. Later I started a kind of story telling posts which gave the followers a firsthand information about the places they wanted to travel or were planning to travel in near future. I started with posting pictures of a particular place and started sharing information about the place. I started giving the followers an experience like they were traveling the places at the very moment and shared some detailed insights and knowledge behind the places. For example, I started a series of posts which described ‘Enalu’ a well-known travel hotspot for tourists. I covered all the local to do list and facts about Enalu which were rarely shared before. While using Storytelling and Photoshop I was able to create a beautiful digital first-hand experience among the followers. Insight : - By applying the Story telling tool and after posting at least 50 posts on my Instagram Page I was able to see a little rise in engagement among my followers of the page. People were starting to connect with the stories I shared on the page and started liking more pictures and asking their questions and doubts they had about the places they were willing to travel in future. By this we were able to stay more in touch with our followers and they started looking at our page as a Brand rather than a Social Media Page. The page started getting tagged on various accounts and I was able to see a positive engagement. Approach: - What I learned by applying this digital tool to my business was that Story-telling is a powerful tool when it comes to reinventing strategies of a business. With storytelling I was able to make people engage in our page by making them feel as if they were experiencing the places listed in our page themselves just by reading about them. It also made me realize that if a story is conveyed well among the customers, they feel special and they trust the Brand’s image more than that of paid advertisements and shout-outs. In future I would surely love to try this tool on a different venture but I also believe that one needs to be in his customer’s shoes before telling a story and framing one for him.
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Prepared By Ofelia CHALLENGE & SELECTION One of the most important tool and the relevant tool I learnt is the visualization tool (i.e. the visual thinking) to manage my stakeholders to understand the extend and depth of the pain points we are trying to eliminate in our project. The use of diagrams like SIPOC diagram, ishikawa diagram and other sketches to display customers pain points during the onboarding process which was manually done before we started the project. Visualization is really important for the process of design thinking because its actually a way of unblocking a different part of our brain. It allows us to think in a non – verbal way and access parts of the brain, our creativity. Most design thinkers call visualization as “mother of all design tools”, because they are used in every stage of the design thinking process. Visualization is equal part listening, thinking and drawing. Listening is the input, thinking is the processing and drawing is the output. These three skills work together equally in understanding complexity, visualization outcomes to create new possibilities APPLICATION I start the process by creating a spaghetti mapping of our customer onboarding process via in-branch and also linked all the pain point using the ishikawa diagram and a pictorial description of the stress level of different categories of the customer during the onboarding process. The previous process was fraught with high turn around time, decreased customer satisfaction. The team was grouped into different group to visualize the different customer segmentation and come up with ways of increasing the customer satisfaction rate whilst increasing revenue and customer acquisition. They use of the visualization tool helped to answer they 5 whys questions used in the agile methodology and the outcome was the build and use of an online onboarding process and also the removal of pain points which are not relevant steps and the reduction of the 14-steps process flow to 6-steps processes. This input really impacted positively in the organization leading to increase in customer acquisition of about 30% BAD INSIGHT AND APPROACH What I learnt from using this tool as a solution package to resolve customers complaint issues around the onboarding process –is that visualization takes us beyond just words or language alone. The beauty of using visualization is that we can ta into a single picture. The more you begin to use picture, the more you begin to diagram while you talk and create a visual image for people of how you are thinking. The team was able to easily connect to the diagrams and visual displays and easily wore the shoe of both the customer and an innovative thinker to help resolve and optimize the onboarding process. Prepared By Ofelia
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Reflection – Storytelling Diana Vazquez Challenge & Selection Storytelling in my field is a tool often used to connect with people all around the world who often share an idealization of a dream or a story itself. Everyone has a dream, many people dream about opening their own business themselves. I have came across a lot of small business who were opened to the public with the main goal of connecting with people and share their story (aside the obvious side of making a business). I find these kind of processes very noticeable among the new trend of opening Little cafés or food service places, people frequently visit these places no just because of the producto (food and drinks), but because of the differential experience each of these business can give them. Application Nowadays people use social media to reach out to a broader public. It’s a very effective tool to continue the path of storytelling itself. For example, i like to “hunt” for new places to visit every time on social media, watching their Instagram feed can tell me so much more about the place before i even get the opportunity to visit it, but it also makes my curiosity grow. There’s a little patisserie that opened 3 months ago in the city, the owner used to make bread and cakes for other cafés, quite famous around “the scene”, but she never got to open her own business until recently. Al lof this was discovered by a simple approach and conversation, so I wondered, how many people could feel motivated by her story and will her story make her own brand seem more approachable and not just a single new business in town? Insight Using social media as a tool for storytelling can tell me so much not only about the place or their producto, but their story itself. Has anyone tried to interview these entrepeneurs about the challenges and dreams they had in order to get to that place were they finally were able to open their business to public? How many of these stories can be relatable to the public itself? It makes the whole experience more personal and engaging before you even have to visit the place, and we know, not everyone has the time to have a 1 to 1 talk with the owner the first time they visit their business. Approach Considering using an Instagram account to share the stories about these small business to the people of a certain city or district. To chose this type of communication tool can make the content available to a wider public and they don’t necessarily have to access a different website to get the story. Owners can also share their story to their peers and the abundant circle of growing the storytelling account can fuel the engagement. This way, the next time a new costumer visits the place, they will have a familiar feeling lingering, as if it’s visiting a new friend.
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3,402
Challenge I was in mixed feelings when I was offered to lead a Non-profit organization. First and foremost, I did not have previous experience with non-profits, second the whole management team members were looking forward to transition their responsibilities using this leadership change as an opportunity. Not to mention, all management roles were voluntary and last three years membership was declining 20% consistently and fundraiser programs were not attracting new donors. I was really called to turn around this failing organization by the Chairman and Founder who had emotional ties with this organization. The challenge in day one was to recruit new management team members, understand the cause of member reduction and lack of attracting donors to the fundraiser programs. Covid 19 was in the news and spreading. The mission of the organization was so relevant to create impact in multiple countries if we could use this as an opportunity to energize this sleepy yet promising organization. Selection, Application and Insight While I was recruiting my management team, I must confess that my first selection was this course. I thought, design thinking methods and the tools will help. I decided to join this class as the rest of the team members had day jobs. They were okay for me to share with them weekly class learnings. This turned into kind of fun way of working and started to create bonding and motivated everyone to focus on problems at hand. Once the management team were fully in-place, it was my second week in the course. It was also our second zoom meeting with management team where we started to use visualization tool to draw pictures of stake holders and identify questions which will highlight their unmet needs. We also applied the Mind Mapping teachings on the visuals. We saw no compelling need to use Mind Mapping Tool separately. Here is a photo of one of the Drawings: The next step was the validation of our assumptions with stake holders. Based on the feedbacks, themes and patterns started to emerge but we realize that we are still missing information related with previous fundraiser campaigns. This caused us to apply secondary research tool on the volume and size of the previous fundraisers. Once we had some additional data in our hands, we started to curate the feedbacks we received from stakeholders and brainstormed around the cause and effects of how we engage and communicate with them. Secondary research was also highlighted the impact of cause definition and relevance to the donors. To our surprise there was a ceiling for raised funds this organization was not exceeding. Secondary research was also highlighted that in all the previous campaigns same people were reached out and not many new donors were attracted. On a separate note, fourth week with my team, Covid 19 was clearly became a pandemic. We started to have side chat and agreed, this will be a great cause to initiate an experimentation, and perhaps make an impact! In the same week, when I listened high energy video presentation of David Lenz on Learning Launch process, I am convinced and yet worried about how am I going to train and carry that energy to my team and quickly decided to share the video with them. So, we had a team session and started framing Learning Launch Design Tool. Here is a photo of the tool we started list our key assumptions: Insight and Approach Team started to list down 3 key assumptions we started accumulate on learning launch design tool. The first assumption was Board members did not understand the mission clearly. During the secondary feedback session, we validated this assumption. It was not necessarily true for all members but there were few. The second assumption was, we can get broader participation to fundraiser with the right cause. One of our team member searched and analyzed all the previous fundraisers. Her conclusion was most of the campaigns fit the mission of the organization yet, did not attract broader participation. Third assumption we made was effective digital platform usage can expand our reach and attract broader donors to our campaign. We knew, we only used an e-mail campaign in the past and did not have any measurements like; How many people opened their e-mail’s? How many of them clicked “donate” button? How many visited our web-site and search our mission and cause? Also, when we checked our web-site, we found content is quite outdated and not synched with campaigns. We had a member in our team recruited just for this purpose. He was a web-designer and digital marketing expert. He quickly designed a simple web-site on a platform where we could also manage our digital campaigns. You can access to our web-site from her: www.theatfc.org As a team we were quite excited to see how quickly we ramped up the technology platform and decided to design a test campaign to raise funds for front line healthcare workers supply needs. Our cause was relevant and platforms were ready in a week. That weekend, we launched the test campaign. We also created Learning Launch Process Document similar to what was illustrated in David Lenz video and created a shared document in Google Doc’s where everyone can add the findings, learnings and feedbacks. This turned into our working document and we are still using it. Here is a picture of the initial crafted document: New technology platform was awesome and providing us all the needed information. At the end of the first week we reviewed the statistics and quickly realized a similar pattern like previous campaigns. Similar number of people participated through e-mail. Very few people visited our web-site. Then we decided to pivot to social media channels like Facebook, Instagram, Twitter. Made the role sort and expanded the campaign to social channels in the second week. Also, we reached out to Board members and asked them to post our campaign to their WhatsApp friend groups. We also noted another assumption in Learning Launch Design document and put in test. To make our new web-site more appealing to Board members we informed them that we posted their pictures and bios in it. Here is the link for it: https://oconnell-townsend.com/wp-content/categorieshomepage.html By the end of that week statistics quite improved. We started to receive feedbacks from Board members and friends like add mobile payment options during the check-out. The snowball was rolling down the hill. Another idea was to create a WhatsApp group with Board member and share the statistics and progress of the campaign. This further engagement of Board members also paid its dividends. With several additional feedbacks and enhancements by the end of fourth week I called the team to celebrate… obviously considering the social-distancing, we used an app called “HouseParty”. We all were looking in our PayPal account and seeing a record level of funds raised and 300% increase of visits to our web-site. Here is an example of statistics we were looking for: Now, we all are convinced that we are on a journey of analyze, listen and apply. Design thinking process and tools helped us to create a team and enabled us to achieve something never happened before with this speed and pace in this organization. Thank you.
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FINAL ASSIGMENT IN DESIGN THINKING FOR INNOVATION. I am Muhammad Shafiq and I joined healthcare industry in 2001. I am going to discuss and share my experience in this assignment. Challenge: In one hospital we have introduced 4D ultrasound specifically for ANC patients. Unfortunately we were failing to boost it as per our expectations and there was no progression. Management decided to review the activities and planning to redesign the marketing plan to attract target customers. Tool selection: (Referrence video : WEEK 4 Rossi) We discover through survey that people are not aware about the benefits of what we are delivering to them .So, we decided to create awareness workshop and showing live images to them that they could understand. For this activity we planned to use LEARNING LAUNCH Tool to achieve the goals. We allocate one area near gynaecology department and giving handouts, lectures and also first session of ULTRASOUND free of cost to show the difference between traditional and 4Dultrasound. Also announced discounts on subsequent visit in order to bring patients back to clinic. Insights: In this learning launch where we deliver ideal environment and deliver service to customer results into tremendous increase in the number of patients and success comes where patients visit in subsequent visit that could help in rating the success rate.It also results in the morbidity rate of infants because of timely treatment during pregnancy. We got success and implement the same activity to help in promoting other departments. Aproach:(Visualiztion) In future I would prefer to select Visualization tool because it is the best tool to transform idea from mind to real world and the easiest and comprehensive way to communicate whatever comes to your mind.
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3,427
Design Thinking: Final Assignment Rhiannon Karim Katia Rania Design Thinking Peer Reviewed Final Assignment Submitted by: Rhiannon Karim Challenge I have recently completed a move, and the week-long process still haunts me. After completing the modules of this course, it became apparent to me that design thinking can be applied to all aspects of my life. My first chance to apply my knowledge occurred during my move. Let me take you back to three years ago, when I was purchasing my stereo system. I had met a young salesman; whose passion was sound systems. I believe he has four personally built systems in his home to date. After two hours, I left the store with a completely personalized package, a small map of connections he drew up for me, and an increasing sense of dread growing in my stomach. I have never built a stereo system on my own and here I was walking away with 40 ft. of copper wiring that I needed to personally splice and use to create connectors. Fast forward five hours. I am sitting on the floor in front of my television completely distraught and defeated: I could not get my system to work. I had to phone an expert the next day to complete the installation for a fee. During my present day move, I was determined to complete the re-installation of my system independently. I wish I could say I had the foresight to create my own mind map of the connections I had made, but who thinks of that before learning about Design Thinking? Not me. My boyfriend connected the wires to my speakers, turned on the receiver, double checked the cables, and waited for sound. None came. As he headed back to work from lunch, I set to work on conquering my system. I did not want to experience the failure I did three years ago, and I was determined to be successful. Before immediately jumping to frustration, I decided to try the design thinking approach because I needed a creative, systematic approach to a challenging problem that I was facing. Selection After I decided to try applying the tools of design thinking to this problem, I had to choose where I would start. Clearly you start at the beginning, but that goes without saying. I decided to start my process with the visualization tool. Being able to see the problem would allow me to explore the solutions. As Katia Rania presents, visualization is a design tool Design Thinking: Final Assignment Rhiannon Karim that is used throughout the entire process; from start to finish. The visualization tool forced me to think differently, as I was using the right side of my brain (instead of the left). Not only was it important that I define my problem, but it was also important that, as I moved through the design thinking process, I continued to utilize the visualization tool. The visualization tool can be applied to the other design tools discussed in this course, thus carrying me throughout the entire process. Visualization also allows the problem-solver to think in a nonverbal way. Too often I think in a linear, verbal manner; however, by using visualization, I could think in a more global, creative manner. I selected visualization because it suggests I make a map or draw a picture of my problem. I wanted to be able to utilize this map in the future if I needed it, so I felt like I was killing two birds with one stone. The visualization tool suggested that I move through stages of exploration, pattern finding, ideation, prototyping, and scaling. Visualizing was much easier to begin with than physically changing the set-up of my stereo system because that required me to move my equipment, as well as reconnect cables, potentially cut new cables, and even buy new cables. I started with visualization because, without this process, I was looking at increasing my time and cost with a high probability of failure. Application By using the right side of my brain, I was not focused on the step-by-step approach an individual generally focuses on while installing equipment. Rather, the visualization tool helped me explore the challenge of my stereo system, which enabled me to find a pattern. The pattern I found was mostly that my boyfriend and I had used the same approach at least three times to no avail. I believe there is a saying that goes, “repeating the same actions and expecting a different outcome is the definition of insanity”. I was getting close to insanity before I consciously decided to visualize. Once I had discovered this pattern, I was able make my problem tangible and concrete. I drew a photo of the back of my receiver, television, and speakers. I was working with the what is. I wanted to know exactly what is working, what is not working, and what could be changed. I turned the receiver on to an FM radio, pulled off the front of my speakers, and checked to see if my handmade copper wiring was still working. To my great triumph, it was working. That meant that either the optical cord was not working or else it was an issue with the receiver. I had another optical cord, so why not try it? Well, this cord was too short. So, I unplugged my speakers, moved my receiver to a place I thought the cord could reach, and I re- connected everything. The cord still did not reach. Even though I had made a conscious effort to Design Thinking: Final Assignment Rhiannon Karim work in terms of design thinking, I slipped back into linear thinking immediately after I had success with visualization. I found out the answer to the what is, and immediately went to what works. Needless to say, it did not work. I returned to the drawing, or should I say visualization, board. My old optical cord has a red light indicating it worked, so why was I so fixated on the cord not working? I had narrowed my problem too much. It was time to think of the what if. I began to develop some concepts of the problem while looking at my maps. I knew the cords were working, as well as the receiver, because I had tested them. I also knew my television worked. Then it hit me, as I broadened my problem to the television, which I had dismissed earlier because I knew it was a separate entity that was only connected to the stereo, I realized the problem could be my television, not my stereo. I was not keen on moving shelves and heavy speakers again nor purchase a new system to test a theory, so you could say I skipped the prototyping step (aka what wows) and went straight to scaling (aka what works). I went into my television menu and changed my sound settings. It worked! I cannot say that I was even surprised because I had calculated the outcome during my concept development in the what if stage. Insight I like to think of this as a thought experiment turned prototype to the use of design thinking in my life. I was hesitant to try an approach I had never used before when I was alone and out of my area of expertise, but I was comforted knowing that my potential failure would not affect others because I was in a controlled space and I was alone. Thinking back to the course, I started this thought experiment with the mindset of George, under the belief I was of the mindset of Geoff. After I started applying what I learned, I was able to achieve the mindset of Geoff, but it took me some time. I even slipped into the mindset of George a few times during the process. I am so accustomed to working with a narrow mindset that it is easy to fall into the habit. My boyfriend can attest to when I was slipping into a narrow mindset because he bore the brunt of my attitude when my successes depreciated and my frustration multiplied. Without using design thinking, I can easily say that I would have either re-wired my speakers unnecessarily or paid an expert to discover my problem. Had I taken that route, I would have lost time, money, and valuable knowledge about problem-solving and my speakers. Using visualization made my problem coherent and concrete. Before I created a map, I was flying blind and trying various Design Thinking: Final Assignment Rhiannon Karim methods of the same strategy. The problem felt as if it were beyond my scope of knowledge and skills. Ironically, by broadening the problem, I was able to identify specific, targeted solutions that were within my realm of knowledge. Ultimately, by broadening my thinking of the problem, I not only found a simple solution, but I was also able to discover my competencies. Approach One thing I have ensured I did, was to keep my maps in order to help me in the future should I need to set up my system again. My first installation was not successful and I did not keep record of it to help me find a pattern. If I were to go back to last Thursday I would probably start with a learning launch. While I know this sounds backwards as a learning launch is used in the final stage of design thinking, it would have been extremely beneficial in this case. More specifically, I exuded hubris when I set up my system in my entertainment stand and against a wall when I knew I would have difficulties connecting it. Had I started the project from a design thinking mindset, I would have known that keeping my hardware in an accessible place would allow me to test different outcomes with greater ease. Starting with a learning launch may see backwards, however, knowing that I was building a model (completing a practice run), would have helped me be experimental and open-minded.
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Peer-graded Assignment : Storytelling By Shivam Giri Challenge and Selection: Storytelling is the perfect tool for my work, which helps me share and link my lived experience with my work. Here is tory of my work. There is a saying, ‘go where the problems are’ which tells people from outside to come and work for the development of locals. But we stand to be different by saying ‘build the leaders where the problems are.’ Because we believe in local leaders to address local problems not outsiders. It only will lead to the goal of what we say sustainable development. Hence we aim to build development leadership among youth from grassroots to help them become actors of their own development. We recognize that higher education as a crucial tool to cultivate leadership among them. At MAYA firm we support them to pursue higher education in premier institutes of higher education, especially in the field of humanities and social sciences which would help them to realize their potentials and build their capacities to start a career in the development sector and eventually become development leaders. Our target group is those who are largely underrepresented in higher education which are the first generation learners, attended schools in Marathi or vernacular medium, rural youth coming from educationally and socially underprivileged families including dalit, adivasis and nomadic tribes. Due to lack of awareness, aspiration, reference, mentorship and guidance they remained underrepresented in higher education. Their representation is even worse in premier institutes like IITs, IIMs, TISS and Central Universities etc. We want to send more and more underprivileged students to premier institutes of higher education and enable them to address their own problems. Our Approach: At MAYA firm Academy we mentor, guide and train underprivileged students as a preparation to enter and study in the premier institutes of higher education to realize their potential and build their capacity to become development agents. For this, we organize seminars and residential workshops in rural parts of Vidarbha and Marathwada regions of Maharashtra by collaborating with the local colleges to reach our target group. Through these events we sensitize them, raise their aspiration, build their perspective and orient them with higher education opportunities. Through these events we have reached out to more than 5000 rural youth during the last three years. After the seminars and workshop we identify those who are interested to pursue higher education in premier institutes for 3 months residential preparatory course where we guide them for preparation of entrance exams and interviews. We have also designed 3 months residential courses for those who have at least graduated in social science or social work to build their skills and attitude essential for development professional. For all these programs we engage various experienced faculties, professionals and resource persons from different disciplines to mentor, guide and train our students towards the leadership goal. With constant efforts since 2017 more than 100 underprivileged youth have entered various premier higher education institutes and got fellowships in the development sector. Some of them have started their career in this field and are striving as development leaders.
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3,538
Example reflection - storytelling by Sara Perez Challenge & Selection I use the design tool storytelling because I feel it can connect business with people. Not only is it useful for making new strategies and brand positioning, but also to create trust and loyalty with our customers. In my process, first, I define the business story in three parts: introduction, confrontation, and resolution. Second, investigate who the audience is, where they come from and what they need, so I can conceptualize brand values and improve its communication channels. If I don’t have tools like that, I only create empty stories without purpose. Application I use storytelling to create content for a brand on Instagram. First, I have to do research and meet the client because I need to ask a lot about new ideas and know what needs to be done to conceptualize its brand values. I seek to develop content that highlights human factors and the brand's tone of voice. It has to be sincere and short copy as my aim is to connect emotionally with customers and not bore them into the process. It has to contain the inspirational idea that there is a person with a difficulty and tell how they overcame it. Once the writing is finished, I read it out loud to hear how it sounds; I also ask my friends how it sounds and what resonates with them. After making the necessary corrections, I publish it and measure how the audience responds to see the impact it created. Insight & Approach Texts created from storytelling improve the communication of brands because they make a more natural and empathetic relationship with the audience. Society is looking for this type of connection in a globalised world full of companies looking to sell their services or products. The important thing is to stand out from the rest and create a brand tone of voice that is related to the brand values. Therefore, storytelling is an interesting way to tell a story and connect with the needs of your customers. I would like to keep improving my writing skills through practice to create more emotional stories because it is important to tell good stories that change the day or the perspective of the people who read you.
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Reflection – Storytelling By: Fabian Jones Challenge: As part of my role as facilitator and team coach, I had the opportunity to work with people in charge of customer service at the cable transport company “ZOlie” in Bolivia. The challenge it was based in developing new behaviors that generate greater quality in customer service for this transport service. The managers identified the need to give a magical touch to the perspective of such a unique form of transport. Users travel through the sky, suspended by air, with the most spectacular view of the city, however, the routine of the care process they receive and the lack of attitude they experience, take away the importance of the service and, in many cases, it was identified that the flow of use of the means of transport suffered a considerable decrease. Selection: One tool that was very useful in the process was Storytelling, since it was perfectly suited to the logic of highlighting film-worthy situations. Reinforce the way of telling magnificent and unusual experiences. Share experiences from a different perspective, highlighting situations that go unnoticed and subtract magic from the adventure of touring the city from the sky. “I think the narrative helps leaders in terms of strategy because it makes it simple, it can be counted, it gives color, life, character and plot to the strategy and allows the production line worker to the vice president of marketing to understand equally. What we are trying to do.” (Fabian Jones) Application: The tool was applied from two perspectives. The first had to do with a message to open the sessions by the company's top manager, who, through video, told the story of flying over the city from a creative perspective. Like a child who realizes his dream of having wings, like a child who realizes his dream of having super powers, like a child who realizes his dream of reaching from one place to another as if by magic. A second perspective arose from the work of the workshop participants themselves, who forming groups and using a Storyboard template, created magical stories related to the way in which users make their dreams come true. Simple and everyday things transformed into magic. I would like to share an example photograph. Insight: The application generated a lot of learning. The power of storytelling changed people's perspectives. From the drawings created, the narrators told incredible, motivating and innovative stories. Greater awareness of the importance of service quality was achieved. It was no longer a matter of managers demanding that people act in a certain way. Now it's about being part of history. Approach: I consider the tool to be very versatile because it is based on adaptability to the particularities of people, companies and products or services. In my opinion, the number of possibilities is infinite. I consider that, for future interventions with this tool, there must always be a clear adaptation of the expected objectives. It is a tool that allows custom experiences to be developed.
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3,553
Diego Claro December 16, 2019 Reflection Visualization Challenge & Selection. I am Solution Architect into a Company what expects to replace its Core System for Human Resources and this one implies many challenges. People from diverse expertise areas into the Organization and a poor communication channel to converge into the same situation to archive a potential solution to integrate the current Payroll system with a new product for the HR VicePresidency where this one coexist with another applications from different businesses area. I used Visualization as a tool to get an understanding from the stakeholders needs in order to establish a proper communication channel to exchange ideas about the problem and reduce frictions among attendants with few knowledge of technology terms, due to Visualization Thinking (Visualization Tool) allow us to express ourselves in graphic mode and give the opportunity to the rest to participate. Application. First, I drew the current situation about the main problem segmented by respective domains in a board to make it visible for each attendant in order to promote the participation and start brainstorming, then I conduct the informal interviews where stakeholders will give me impression and relevant information about their processes daily so that I can print onto the draw and complement elements. Once We ‘ve described the complete current situation, then We can start asking What if this component is incorporated into the specific flow? So, ideas are coming on the desk and the draw will be transformed into that Product that everyone expects. And finally everybody may say if there are potential risks and suggest if anything requires to be modified with the approval of the rest of stakeholders presents till refine the Solution and so on. DESIGN THINKING REFLECTIONS 1 Insight & Approach. I learned from this kind of process what the proper communication is crucial to engage great ideas and build excellent… and why not disruptive products with added value. Also the timely feedback from every interested part is so important to obtain ideas and how to build something in efficient way. Visualization permits to explore variables in play and placed the stakeholder in a focal point of discussion, avoiding the distractions and reducing the wastes. Since discovered the power of the visualization thinking, I ve seen how the communication is fluency among stakeholder and allow to keep track about the evolution of the idea. DESIGN THINKING REFLECTIONS 2
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3,565
Project: Experiment sheet (5W+H) Interviewer Name: Daniele Saponara Interviewee Name: Chabelo Reyes Interviewer Pin No.: 982645662261 Interviewee Pin No.: 409046248321 Date: 28-9-2021 Who? What? When? Where? Why? How? Who are your target customers? What is the main purpose of "sancaf"? When are you planning to launch the product? Where are you going to find all the proper ingredients related to your "ayurvedic roast"? Why do you think there is a need of this product? How are you going to process your ingredients? Who all can have access to your "sancaf" products? What was your inspiration behind the creation of this product? When did you resolve to look into this issue and come up with a product called "sancaf"? Where will be the first place where you'd like to launch your product? Why are you using ayurvedic practices in the making of your product? How will you provide your products to the customers on a large scale? Who all can use your products? What are the benefits that people can have by using your product? When will it be available to all sectors of the society? Where are you planning to promote your product? Why do you think people would choose your product as an energy booster? How will your product solve the issues faced by caffeine allergic people? Who are benefitted by this product? What are the ingredients that you use to prepare a caffeine substitute? When a person starts using your products, is there a possibility of any allergic reactions? Where will it be easily available to your customers? Why is your product necessary in the market? How are you going to maintain your product to be easily available and cost- effective?
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3,579
December 24, 2016 Desiree Mazza Newtown, CT USA Coursera : Design Thinking for Innovation Jan. 2, 2017 Challenge and Selection Coming from a family who were Joseph Campbell gurus, members of AA and writers, Storytelling is a revealing tool of connection, information, and shared insight. After 40 years in management in Finance and Accounting for Vessel owning and operating companies, I joined a small Maritime Asset investment company. This was the first time I was on the other side of the deal. Instead of asking for investments for operating Vessels, I was now on the financer investor side. The president had called for an off site conference to work on our deal closing process and ask all of us to contribute new ideas that could improve closing portfolio deals. He asked for each employee to contribute 3 ideas no matter how crazy the ideas were. Application As a new employee, I decided that for me to contribute anything of value, I needed to have more information about the company’s deal procedures. Like any small busy office, free time to explore is rare, except lunchtime. Most days we have a choice to eat at our desk, go out or eat in the conference room. The off- site conference was 3 weeks away, and I needed to get as much background information as possible, so I started asking anyone to come have lunch with me in the conference room, that I didn’t want to mess up the paperwork on my desk. Slowly within the first week, most of the 15 employees were having lunch together from 30 minutes to an hour in the conference room. I put together several prompt questions in my head to encourage employees to tell their experiences on past deals. Whenever there was a lull in the conversation, I would use one of my prompts, i.e. “What was the best or worst deal you ever had, and followed up with what made it so great or horrible?”. Eventually the funny, euphoric, and disaster stories came pouring out. My favorite one was an 11th hour hold on wire transfers because an Owner purchasing a vessel did not want to pay for 50 pounds of ghee butter in the stores onboard the ship. One lunch lasted 2 hours as we heard the stories of 3 past costly deals. The natural sharing of experiences became a midday stress relief. After lunch I would quickly write on post-it notes the highlights of each story. Days before the conference, I put together common themes of the story telling including my perspective from my past history of being on the other side of the deal table. I combined the paraphrased story quotes to present to the conference, highlighting the common areas where the specific procedures were key to the success or common roadblocks that kept repeating themselves. As a new employee I was essentially an outsider, and I wasn’t able to provide answers, but I was able to contribute a non threatening spot light on common key components from both sides of the deal process. Insight and Approach The story sharing was a wealth of information, that revealed several times international funds were delayed during investment closings, late information that rendered a deal dead with much expense to tales of Ship owner’s disagreements on last minute inventories while partaking in several shots of vodka. Even though I was a new employee I was able to fully participate by building a library of my colleague’s own stories that exposed both great strategies and bottlenecks. Another team member commented, “we have been doing these deals for so long, the same way, we never noticed we could simply modify a step to avoid self imposed struggles or that it was possible to find problem information earlier”. As a result of the conference discussion on the focused areas the team came up with ideas to supplement deals with emergency financing if foreign funding got delayed: pre-closing check lists to prevent last minute missing term information, avoid disagreements before asset transfers and change accounting reporting to provide timely information and documentation to identify dead deals earlier. I do not come from a design thinking background, but have realized that design thinking tools can be used even for the smallest projects. Anyone regardless of position or experience can apply design thinking tools to find improvement. I found people love to share their own history, with humor and to this day most of us still have lunch together in the conference room. I plan to continue to incorporate and explore the tools I have learned as I pursue my midlife career, and volunteer work.
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3,586
Reflection – Visualization (Antonio Bellafiore) Challenge Describe your challenge, including all relevant information. A significant part of my work as a corporate knowledge manager involves publishing books for different internal audiences. We’re a small team and we manage everything from content development to research and writing to editing and layout to pre-press production and distribution. Because we cover a broad range of topics, this presents an opportunity to work with other teams, sometimes from other affiliate companies as well as external resource persons. And so the challenge posed by collaborating with others outside the team (especially those not familiar with publishing) is how to engage them to be active contributors, perhaps with the same level of enthusiasm that we ourselves have. There are many approaches we take, but I believe one of the most critical and valuable methods is visualization. Selection In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). If you’re an avid reader, you may appreciate that the visual aspects of books are as important as the copy or narrative: the choice of fonts, the space the text takes up on a page, how data is presented in charts and infographics, illustrations that pique your interest to read on. From our production point of view, visualization happens at inception and is very valuable when it comes to bringing other people to the table and to get them not only involved but also invested in and excited to see a book project through. And so the flowcharts in this course resonated with me, as they traced not only process but also provided insights on the implications or cause-and-effect of how might one action and another and another lead to the either the desired outcome or failure (not entirely a bad thing, i.e.., failure). The table on design thinking vs. linear analytic methods provided a valuable insight that design thinking fits our team’s philosophy when it comes to book development: human (reader)-centered, with a desire to explore all possible aspects of a topic, the understanding that there are many uncertainties and dependencies at the start of each project, and the fact that we sometimes only have basic reference materials to begin with. And finally, the waveform illustration of What is? What If? What Wows? and What Works? is the most valuable visual guide that I take with me after this course. It’s both visionary and practical and should be part of any professional function’s ethos, in my opinion. Application Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). I’ve recently begun working on a new book project that required collaborating with another team in the company as well as with an external resource person. It was important that we were all coming from the same basic understanding of what we wanted to accomplish and how we can achieve it. In the first meeting, the main visual that I presented were printouts of the covers and a few pages of the books that we previously published. This proved to be a good start in getting my new project partners interested as they can actually see what the final output could look like Next, we made a freeform inventory of the materials that we have in our respective units, as well as the gaps that we needed to fill. Taking turns while doing this, organizing the correlated items into a list, and revisiting it at the start of each production meeting, allowed us to put in ideas from each other’s areas of expertise, and got us even more engaged and invested in the project’s success. As we gathered materials, using the framework of What Is? What If? What Wows? and What Works? has been quite useful in further exploring the possibilities for the book’s content, while recognizing necessary delimiters that would make the book a reality within the timeframe we set for ourselves. Insight Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). Visualization is certainly important in the work we do, because we cannot assume that our ideas will be readily understood by other parties we work with. No matter how detailed or well written our descriptions or explanations are, some things still get lost in translation. Presenting information or a process in visual form can really make things simple and easy to understand. I realized that putting ideas down in paper, in whatever visual form, and sharing it with other people from disciplines other than my own, can also serve as a catalyst for generating not only more ideas, but also more factors to consider. This part of the exercise certainly brings up the what ifs and wows, and significantly, what works. Approach Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. In this case, we have had to adjust the production process to our greatest delimiter, which is working remotely due to the pandemic. Visualization has certainly been doable; we’ve just had to make do with shared screens and show-and-tell on video meetings. But I think it is an even more powerful tool when we’re all in the same room, working on the same whiteboard, bouncing off ideas on the fly, and putting up printouts of our works in progress. Add to this mind mapping to recognize what else we need or how to present the content. Is that a bit old fashioned now in the “New Normal”? I do value the energy and the potential that collaborating in person can generate, and I certainly look forward to the day when we can go back to our offices to do this. For now, we simply have to use the tools and technology available to bring the fruits of our design thinking to life.
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Introduction: (Define the questions) Questions (Minimum of 5): Answer5 1. It is a travel tickets booking app. 1. What is Saudi Aramco? 2. For this Saudi Aramco is the offical website directly avialable in the Yes, https://www.peterson.net/tag/app/listmain.php. browser? Flight tickets, Train tickets, Bus tickets, Taxi hiring and Room booking8 (Accommodation). 4. This app is linked with IRCTC. 3. Which all tickets can we book with the help of this app? 4. How is this authorised? 5. Do you provide any coupons or fare concession S. Sometimes we do.. and it also depends on the demand. Get to know the entire story: (Which questions help to understand the hopes, tears and motivations ot the interviewers) Questions (Minimum of 5): 1. Can we get travel insurance? 2. Definitely there is no involvement of third party, right? 3. Apart from the ticket fare do you collect any tax? 4. Do you have any tour packages? Answers: 1. Ofcourse you get. 2No chance at all. 3. Yes, Service tax and Internet charges. 4. Yes, Ooty Kodaikanal, Andaman and Nicobar, North East India etc. 5. Sure. 5. So, we can safely travel by booking from your app?
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Design thinking, course assignment Esraa Han Challenge I have organized a lot of workshops to understand the current challenges of my customers. Typically, customers have a need to solve challenges in their current environment (process inefficiency, customer attrition, operating model issues etc.) which I have approached with tools such as current state mapping, root cause identification and process analysis. Avion approached me with a new kind of ask: how can we ensure we are relevant to our customers in 20 years? How can we ensure we understand our customers’ needs before they do? To be clear, there was nothing wrong with Avion’s business: their customers were happy, they were among top 5 players in their industry, their product was good and served its purpose. Tools that I typically use would not work here, as Avion wanted to project into the future. We needed a new way of approaching their problem. The main challenge for us was the culture and current mindset of Avion, which was very much focused on their current state of business. Avion’s employees are solution engineers who are used to solving current technical challenges for their customers. Avion has huge amount of customer data, market reports and segment analysis available. They use quantitative methodologies to analyze customers and their profitability. Avion’s organisation is scattered across several locations with stakeholders who have never worked together. We needed a way for these stakeholders to really focus on customer needs and to start projecting what their customer needs might look like in the future. Selection We needed a way to help Avion to start projecting into the future, something they had not done before. We needed a simple, projective technique and process to help the skeptical engineers to put themselves into their customers shoes. We needed a tool that was engaging, communicative and intuitive and that would allow distilling a large amount of data into information and insights that can be easily communicated. I came across the Mind Mapping tool, as described by Rejane Soto and Amy Martinez in module 3. It really resonated with me when Amy Martinez said in module 3 that Mind Mapping tool is created together with all relevant stakeholders to “represent the minds of customers”. This resonated and felt like exactly what Avion needed, which is why I chose mind mapping as the tool to be applied in my workshop for Avion. Application I applied the Mind Mapping process, as described by Amy Martinez and Rejane Soto in module 3. I will now briefly describe how I applied these steps for Avion in practice. 1) ‘Hold a yard sale’. We organized a workshop space, one large room and two breakout rooms. We put Avion’s materials on the walls (customer data, pain points, graphs, market surveys, info graphs, sales figures) to inspire the participants. We also included some inspirational examples from other industries. We also assigned participants a pre-assignment related to our topic, and shared the results with everyone in advance (What problems do our customers have today?) 2) ‘Invite shoppers’. We invited 15 stakeholders from different Avion locations. These people had never worked with each other before. The common denominator was that they all had some connection to the customer (sales, marketing, customer data insights, user experience etc.) 3) ‘Offer tours’. Stakeholders, i.e. workshop participants, reviewed all pre-assignments in advance of the workshop (we also offered a recap in the workshop space). Participants had 20 minutes to review all the materials. There were also post-its and markers available to write reflections. 4) ‘Ask guests to pick out the good stuff’. Participants had different types of stickers and post-its (heart-shaped, different colors etc.) which they used to note what fits and what does not, what is important and post-its and markers to make additions on what is missing. This took 30 minutes. 5) ‘Have guests cluster good stuff’. After a short break we divided the participants into groups of 5 people. Everyone had 5 minutes for individual reflection after which the groups looked at the boards and identified themes and clusters. The groups then identified connections between different themes, reorganized them and found the outliers. This exercise took 60 minutes. 6) ‘Identify insights related to each cluster and look for connections between each cluster’. Now, the walls were filled with circles of post-its with themes/headings such as ‘technical issues’ or ‘access to data’. The groups then went through their headings and clusters and started to brainstorm what type of ‘napkin pitch’ (as described by Rejane Soto in module 3) could describe each theme. We described the napkin pitch being like a bold promise to our customers. When done, each group presented their napkin pitches to the other groups. This exercise took 60 minutes. 7) We wrapped up the workshop with a joint, one-hour discussion with all 15 participants. Insight This was the first time I applied design thinking tool in practice. I have used several tools and methods to understand the current state but this exercise was different; there were no right or wrong answers to be found – instead, the real value came from the stakeholders jointly agreeing on what their current reality looks like and what insights related to customers matter most. Mind mapping was an engaging process for the participants, as it put a lot of focus on putting everyone into their customers shoes. My main insight came when the group had identified clusters, themes and outliers and started reflecting on their findings. They realized that something important was missing from the board. One participant said it well: “We need to enable our customers to help their customers, this is where we need look into in the future”. Even though nobody knows how the future will look like, the participants all agreed that this type of design criteria should be satisfied. Thanks to our mind mapping exercise, the group came into this conclusion together, and it really shifted the way Avion regards their customers. This made me see how valuable design thinking tools can when there is a need to jointly project into the uncertain future. Approach Based on this exercise I definitely see mind mapping as a useful tool to form a joint understanding among stakeholders. We applied the tool successfully and it brought about real value that would have been difficult to gain with the workshop tools I have used before. Next time, I would focus more on facilitating the mind mapping process – as majority of the stakeholders were solution engineers, they wanted to advance to problem solving too soon and were a skeptical of the exercises that we were making them do. I would spend a full day instead of half day to have enough time for the stakeholders in the mind mapping process. I would also not include a pre-assignment but instead try to do all the exercises together with the whole group. I would also make sure we had enough time for the final reflections, as this is where the most valuable discussions happened. All in all, the mind mapping tool worked well and served its purpose: the group was able to align on a common understanding of their customers reality. Avion gained meaningful insights that can be translated into design criteria, enabling Avion to serve their customers well also in the future.
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3,652
Reflection - Bekim Campanelli - Mind Mapping Challenge & Selection I currently work on innovation projects for the real estate market. And in our projects, data structuring, process evaluation and journey were crucial to finding solutions to the complex problems experienced by property owners. We used the Design Thinking methodology to understand in depth what were the pains and frictions that homeowners felt during the sale or lease negotiation process. In this process we started by conducting open interviews with different groups and people. This work generated a lot of information: testimonials, feelings, comments, perceptions, experiences, etc. And everything needed to be evaluated and mined to generate the insights to continue the process of ideation of prototypes to improve the customer experience. At that time, our team used the Mind Map and CSD Matrix model to see the opportunities we had to work with projects on the client's journey. Application I used Google Forms to develop surveys with the homeowners to assess the points of friction and understand their feelings, needs and pains regarding real estate transactions. The survey responses were organized in Excel to work on mining and grouping the insights. This information was dynamically discussed with the leaders of the company's customer contact sectors, where we had the objective of filling out the CSD Matrix to find priorities for execution and open questions for further research. This information was evaluated by the Design Thinking and Innovation team to build the Mind Map of the homeowners, exploring each point of contact, each insight, each need. With this structure, the prototyping team was able to understand the Jobs to be Done of the property owners and create the new operation thesis of real estate businesses. This work provided the creation of an intelligence platform about property owners where we have some indicators being constantly mapped: types of personas, types of products, customer journey, points of friction, jobs to be done and so on. Insight & Approach What I learned by conducting these dynamics and research for the development of new services and products for the company was that contact with the customer is of paramount importance in order to be able to design the Mind Map of their relationships and demands. Using methods and dynamics of interaction with company leaders is also essential in the process, as it is through them that we will prototype the solutions and tests with the operation of each area of ​the company. This process is very rich, as it generates the discussion of really vulnerable points in the operation and sensitive to the customer. It is worth noting that the work is not simple, as it requires a large volume of information, and diversified so that the sample of the customer base is not superficial for analysis. The combination of research, customer data and CSD matrix made the production of the Mind Map very efficient and clear, the information and flows were well executed and allowed us to prototype good projects for each situation.
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3,664
C1 - Internal use Mind Mapping By: Blanca Villa Challenge & Selection: As part of a marketing team that is involve in the innovation process of new products for a makeup brand we have the challenge to recognize our consumer but also to have the ability to segment them by specific target groups to effectively respond to their needs, taking into account that we have a high channel distribution and sometimes manage and create new product for our portfolio is difficult because we don’t have a clear overview of our specific consumer or persona for each product. To solve this and to have answers of the personas profiles that we might take into account in the design process of new products and for our go to market strategy, I’ve selected the mind mapping tool, that let us find patterns and insights through journey, ethnography profile, data and visualization. For the exercise we made some focus group with customers that share some socioeconomic characteristics and make some interviews based on a journey that was required prior to the session, this to learn from each other experiences but also to have a process of discover about their needs in terms of makeup products based on their routine, learn more about what are they looking for in the makeup market and found out key elements to solve our market boundaries in terms of correct distribution channel and portfolio strategy. Application At the start we made a journey file that must be filled by our customers, in this sheet they were asked to write their daily routine with the specific times of makeup and touch-ups (to know aspects about long lasting products), after that we have some focus group sessions in which we interview some customers to have a deep dive in their relation with the makeup but mainly to know where they usually buy their products, what are the main attributes that they look for in a makeup brand and identify what type of products and innovation they are considering relevant. After this session, all the team get reunited and we start with the main exercise, it’s important to bear in mind that in the exercise were involved not just people that is part of the development of the products but also people of sales, finance and digital; Continuing with the application this were the next steps: 1. In silence the team wrote down their main ideas of the interviews 2. They were required to put them into the board and to read all the ideas 3. As a previous exercise and based on our portfolio we define that we might take into account three different personas that demand our product at the different price tier: low, medium and high- as clusters. 4. Based on this information, the team wrote in sticky notes aspects that they consider relevant for our portfolio in this price tiers taking into account our customers overview. When we have all of this complete, we found that our customer for each tier of price is really different even if they are all women that love makeup, the differeces are in terms of life style, occupation, what they like, what they look for in a makeup brand and also we found out the most C1 - Internal use important aspect and is that we have to work in differentiate products for each persona, but also in different distribution and communication ways to be more accretive and to have a closer relationship with them. We wrote the characterization we found out and some ideas of innovation products that we get with the exercise and we will make it feedback anytime we interact with customers or we have data of the market. Insight and approach The key learning that I have from this exercise is the diverse points of view that we got from each person and how do they build up a structured characterization of the personas that we want to reach with our products and brand, also it make us clear that even we make day by day the development process, we have to get the capacity to make out an efficient portfolio, in which you can find three similar products at a different price for one different customer in just one brand. After all this learnings and insights, I consider that for the next time I would take into account the Personal Inventory tool to have a complementary analysis of how is the interaction of our customer in the point of sale (physical or digital) and create a more robust design and development product process, all based in our customers.
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3,678
STORYTELLING ON THE COFFEE MARKET My name is Mynor Garcia Lopez. I graduated from Kasetsart University Laboratory School, the Kingdom of Saudi Arabia, in 2011. I've worked in several designations in some of the companies in Indonesia after graduated my Bachelor's degree. My first experience after a fresh graduate was a teacher in a secondary school in Indonesia; at the same time, I've managed the curriculum in school as one of my designations as a vice principal. In 2012 I moved to the humanitarian organizations, and I've worked in the education department to manage 500 people in leading 19 colleges in Indonesia from Sumatra to Papua. Since then, I learned many things in leadership, and I'm always sure my capacity should be building better since then. Three years later, I moved to form humanitarian organizations to travel and tourism company in Indonesia. For one year, I managed the sales as a sales and marketing manager. Since then, also, I've learned about how to drive sales and market the product to the people. It's also one of the numerous travel agencies in Indonesia that made me confident to work. It's been fascinating to me about to know how myself learning in various skills from education to marketing in school companies and organizations. I've also joined several humanitarian works overseas in Turkey and some of the neighbouring countries to learn more about other skills, as I'm sure learning has never endings long as we have the passion for doing other things. With the experience that I have from the previous company and as new in this coffee industry, but I'm sure that I could understand how marketing goes through this company and I'll be delighted to involve in the global sales of the company. As I was fluently speaking in four languages, I'm ready and confident to join the worldwide company and get my best to bring this company with its valuable vision and mission. I passionate also in to be a leader in the department that I apply, and I always put myself to being a good self-learner and fit the company values and bring the best for the collective behaviour to strengthen the company even better. And finally, I'm ready to develop the organization through the company and bring togetherness for the future of the company. Challenge and Selection I prefer storytelling to say something if I have something to say, be it an inspirational story or a case study. I can play with my employees' left brain when I convey a message, at the same time, I can enter their mind when they listen to the story and through their faces in inspiring our action. I have not done this once, and I highlight many things through storytelling which has had a very positive impact and good feedback from my employees. On the other hand, their work is also not dull to what we have conveyed and summarized through the messages that I've designed. On the other hand, storytelling also has a positive impact on the products I launch. People can correctly understand the message of the products I sell. In this case, my employees also automatically delegate their attitudes in following the flow of the messages I convey. I understand that customers have many levels that do not have the same understanding with my way of thinking, but if we draw global and general conclusions, then they can undoubtedly draw a common thread to be united with our way of thinking. And if there is a conflict, we easily pull another thread because we have one axis in our way of thinking. This is the beauty of storytelling that I really love walking through, and it is my priority in design thinking. Because also from storytelling, both abstract and real visualization will be apparent to the thinking image of the people who are our target market segmentation. Application In this coffee product that I want to market, I can tell a lot about where the green coffee was taken. In this case, of course, it will not be separated from a single origin and a farmer. I can play with the story of how farmers grow coffee and how they harvest coffee and process it from natural, semi-washed and washed or honey processes. Even though customers don't have a background towards coffee, with the stories I tell, they will be carried away to fairy tales or lives that they have never experienced. Likewise, from fairtrade or coffee brokers to roasters, how do roasters or in this case say roast the coffee, whether light roasts, medium roasts or dark roasts. Here again, I am sure customers will be amazed by the activities they just found out about, or maybe they have seen before they will continue to be interested. Because I don't stop telling stories there, I will bring another section of examples of science in roasting coffee and how the best process is to make high- quality coffee even though the coffee grade does not meet the 80% standard for Q graders, and so on. There is still much that can be said through storytelling in having a more significant impact on coffee product sales. From the general stories to super extreme ones that customers will certainly not get bored with, and connected to the social impact and climate change, of course, I am sure there will be no end to discuss. Insight and Approach Many things can be seen through storytelling, and we can see the advanced technology that can read their appreciation from the story I presented earlier above. I could start the approach with the information of my visit to several farms, and then that story I developed more profound into the process to the sale of high-quality coffee products. Without mentioning the high quality, they are actually convinced of the story process that I bring through the development so that later it can become a big story about how my company can be associated upstream of this product and can be used as another segmentation for researchers in researching sustainability in the coffee farming sector on the coffee market. The story will run from the very bottom level, and I am very confident that this company will be broad with various market segments that will follow the current trend of coffee as the second largest commodity in the world after oil. Then aligning with Artificial Intelligence in the coffee industry will have extraordinary selling value.
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3,686
Hussain Mohammed (ITALY) January 5rd 2019 Design Thinking for Process review Challenge I work in an aerospace company, in particular inside customer support and training department and my responsibility is the exploration and development of new service solutions to generate new business as full service provider. In the last two years the company has focused its attention on the digital services for which me and my colleagues has started a dedicated project. After reinforcing the digital foundations and current available digital tools (to deliver new digital services), we have focused on the change management and training stream in order to create the correct mindset in the company and proceed with an extensive review of the internal processes. The population of the training has involved six hundred colleagues, on top of which we have selected twenty-five change agents, so called evangelists, to create a community that, leveraging on the sponsorship of senior executives, can disseminate a digital transformation. In 2014, we did six sessions for our evangelists starting from a preliminary understanding of the major digital streams that our top management is investing on (digital roadmap), and then the creation of subgroups, whose focus is the change of a subprocess, related to the digital roadmap, that can benefit from digital solutions. We tried to expand what our evangelists feel important, as well as top management consider to be inefficient or problematic and be improved adopting digital solutions. The project included the possibility to interview customers of different product segments and different geographies and have dedicated workshop with other companies from similar businesses and close markets. The tool we applied is learning launch in workshop five in December 2020. Selection In the first workshop we provided the overall digital roadmap and framework on which company wants to commit on; a brief illustration of the major achievements of the last year have been provided. Between the two workshops, evangelists had the possibility to discuss through a sharing web platform the pain points, opportunities, potential constraints and enablers (available or not) to identify the sub-processes to attack. They reviewed outcomes with their own managers in order to start disseminating a new digital mindset and concepts (and to understand if there were blocking points inside the organization). We followed a kind of approach similar to the four questions to select the projects: what-is, what-if, what-wows, what-works. Every single step was done to reach the learning launch: evangelists had the possibility to test the ideas with stakeholders: few customers and senior managers. Application During the second workshop we focused on brain storming in sub groups. Questionnaire and post-it had been the main tools required for the session. We were able to structure the tasks, grouping the projects into five of them, and sub-processes in an effort to become feasible for part-time resources, which on top of their company role spent effort for their evangelist journey. This tested both the current situation in terms of preparation of the evangelists, and their managers to support such change mindset required, which we consider to be the main cause of our workflow inefficiencies, rather than lack of digital technologies (already available inside the company). The first two sessions were held in July and September, while the total journey is expected to last 6 months timeframe. After the first two workshops, we had preliminary subgroups defined, project cards drafted, including benefits, KPIs to monitor the success rate of the single project and a draft schedule. The third workshop has been dedicated to understand much more from other markets (data quantity and quality), and similar businesses, in order to motivate the evangelists and to challenge them in following different approaches taken by other companies which could inspire their own project. The sessions were the opportunity to illustrate progress and achievements of the projects, issues and priorities for which an internal escalation was required (top management delegated digital champions to lead the digital roadmap). Third workshop was dedicated to review the approach, discuss with other colleagues the pain points and submit questionnaires, complemented by an anonymous survey to be conducted inside their own department. The surveys included questions about as-is process, new proposed process, prioritization of tasks, and feelings about the change mindset, to be conducted within a two-week timeframe. Between the workshops the evangelists had to define private sessions in group, work on the projects, supported by the external consultancy for the mapping of the as-is and to-be process. Workshop four has been dedicated to learning launch. Evangelists had the possibility to interview external customers (invited in video call) for those projects involving digital services for external customers, while for internal processes internal stakeholders (executives and top managers) has been invited to test the as-is process and to-be process. Cheap mock-ups were more than welcome in order to test if the project benefits were the ones expected, if the major burning need of the customers were satisfied. The purpose was not to prove to the community who were the best evangelists, but to get the truth about idea and assumptions, at the cost of cancelling the project if not feasible or in scope. Therefore, confirmation bias, as well as group-think and self-serving bias, were limited leaving short time to review the projects if required. Workshop five and six will be dedicated in 2017 to refine the project and to have a mock-up ready, with the support of the consultancy. In workshop six the evangelists will illustrate their own project to top management (managing director included) to get the right and final sponsorship to enter into the execution and deployment phase. After the final presentation our HR department will have a comprehensive view of the single evangelists in order to improve their own career development plan and reorganize some departments depending on the results of the projects, leveraging on the skills of the evangelists. Insight & conclusion Our hope was that the evangelists identified pain points (identify the need with a lot of questions), brainstorm on potential ideas and solutions (search for truth and not for winning), discover obstacles and blocking points inside the organization and test these assumptions (put not in scope ideas on the shelf). Our major concern was related to the capability of the management to sustain these projects and embody the real digital transformation: while evangelists are currently open to the process review, the key stakeholders in the larger departments could raise some concerns or further constraints. Digital roadmap therefore will have to take into account theses insights and incorporate it into future initiatives. Evangelists had not attended any design thinking activities/tools relevant to the digital transformation yet, so preliminary results are not astonishing. However we are confident that after the first sessions, a new learning launch tool before end of the training journey will be a useful and effective this time (considering also a new perception for all the managers about the digital transformation). Evangelists will need to review the insight gained from the first session and be responsible to collaborate with management in order to remove obstacles and deploy solutions/new processes, ready for full rollout. Best Regards, Hussain Mohammed
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3,699
Mind Mapping Challenge: My challenge is linked to the concept of “what is the nature tourism?” I would like to develop an innovative and added value tourism project linked to nature but, I do not have any specific background or job experience linked to tourism. So, I have been searching and reading a lot of information about what is nature tourism, trying to read online forums about this subject to get some inputs from real nature tourists. Selection: To address main challenge I selected the Mind Mapping tool. This tool allows me to map all the topics linked to the subject and to have a more clear view on their interactions and connections. In this specific case, as I do not have any experience in this business, I need to map all the information and data collected this tool helped me to organize the information and the data gathered from this business and from online forums from nature tourists. Using it permits me not only to have the information but to have a visual form of all the topics and how they connect to each other. This tool is used during the “what is?” phase of design thinking, so I realized that this should be the better tool for me to use while I want to better understand what is nature tourism. Application: As I was reading the information and collecting the data, I was writing, what for me were the most important topics, in post-it. After every reading I grouped the post-it by specific topics and gave a name to each group of post-its. In the meantime, in a large piece of paper I wrote the subject I wanted to better understand, “nature tourism”, at the center of this paper. Then I fixed all the post-it in the paper, building up the Mind Map. Insight: From not knowing nothing about the nature tourism to have a good view of what are the main topics that it is necessary to take care before entering this type of business. I got three main insights while building and analyzing the Mind Map: different type of customers and their requests, especially in terms of services; location is a key topic to enter and develop this type of business and sustainability is a very important and trendy topic that needs to be addressed in a very careful way. Having all these topics in a visual form gave me a more detailed vision on what this business is about in a faster way. Approach: This time I did this exercise by myself and only based on the read information and data gathered. I did it like this because I wanted to better investigate, starting from zero information, about this type of business. Next time I will do it, trying to involve a group of friends that usually do some nature tourism trips. My name: Adelino Carneiro
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3,709
, Vol.7, No.5, May 2009 E-ISSN: 2321-9637 Available online at https://diaz.com/tag/wp-contentlogin.htm 182 Virtual Trial Room Denis Johnson, Katia Johnson, Katia Johnson, Denis Johnson, Katia Johnson Departmen Of Compute Universidad San Francisco de Quito Email: belindarojas@yahoo.com ,kennethevans@hotmail.com Abstract- Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Augmented reality adds digital element to live view by using cameras or sensors. The main aim of this work is to develop virtual trial room using augmented reality which allows user to try on virtual clothes. Kinect sensor is used to calculate the effective distance between the sensor and the user who is standing in front of it. Based on this distance we can analyze how the clothes will look on user. This application improves present augmented based posing and gives full view of 3D image rather than 2D image. Keywords- Kinect v2, Skeleton tracking, processing, Augmented reality 1. INTRODUCTION A lot of shoppers have encountered a problem that trying clothes in clothing stores is usually a time consuming activity especially during peak hours such as weekends, it might not even be possible to try-on clothes in such cases as online shopping. Also Due to security reasons there is limitation on number of garments that can be taken for trial at a time (3). Also some times the shoppers are unable to show the customers the new stock that is supposed to arrive in coming few days. To overcome these problems we aim to develop a virtual trial room using augmented reality. In this proposed application a sensor named Kinect is used for the overall analysis of the user's body measurements with the help of sensor information and his positioning coordinates. (5) Following components will be required to design the system. 1.1. Kinect sensor Kinect is a line of motion sensing input devices that was produced by Microsoft. Kinect has resolution of up to 1280x1024, monochrome depth sensing video stream is in VGA resolution with 11-bit depth. This sensor will give video frames as input to system for finding the available dresses in database [6]. 1.2. Processing Processing is an incredibly powerful and versatile programming environment and language. All Processing code is translated to java code first. This means you can write java code and import java libraries in your Processing code, within (or outside) the Processing IDE. 1.3. LCD Screen LCD screen will be used as interface between user and system for displaying the output. 2. LITERATURE SURVEY 2.1. Md. Farhan hamid, md. Ashraful alam, "virtual wardrobe for physically impaired using microsoft kinect sensor" This paper throws light particularly on physically impaired people who are partially or completely challenged. For completely impaired people, sensor senses the head movements for iterating through the clothes and the eyes movement for selection of apparel[5]But the paper tends to incline more towards the challenged people rather than normal people leading to noticeable change in functions adding to which the population too reduces as compared to normal people. 2.2. Ari Kusumaningsih; Arik Kurniawati; Cucun Very Angkoso, Eko Mulyanto Yuniarno; Mochammad Hariadi, "User experience measurement on virtual dressing room of Madura Batik clothes" The system proposed in paper is used for online trial of Madura Batik clothes which is the regional wear of Indonesia. It provides virtual reality trial room for foreign customers to change consumer shopping experience and increase buying desire [8]. The major drawback here could be that the apparels are limited only to their regional wear and nothing apart from that. 2.3. Srinivasan K.,Vivek S., "Implementation of virtual fitting room using image processing" , Vol.7, No.5, May 2009 E-ISSN: 2321-9637 Available online at https://diaz.com/tag/wp-contentlogin.htm 183 This system uses a fixed webcam for capturing the images of the user. This image is processed by MATLAB to compute every pixel of the image and check which apparel suits the best as per user's choice [9]. The drawback for this is that the system was only used for online shopping platform and not for any other offline use. Also as there is absence of kinect sensor due to which the actual measurements with respect to the depth is missing 3. PROPOSED SYSTEM The implementation of the project starts by initializing the kinect sensor, which acts as the main hardware of the project. Also for running the application, the IDE(Integrated Development Environment) is Processing 3.5.3. The programming language used is Java. As soon as the application starts, the GUI that flashes a debut is the choice given the user to choose between male and female. Once the first step is done, the next step consists of Apparel selection which consists of different categories like shirt, pant, dress, t-shirt. Once that is selected then the selected apparel gets mapped onto user body with the help of body coordinates. This could virtual representation of look of the apparel. To augment the cloth onto the virtual body in the virtual environment of user interface, we need certain calculated parameters as an input for modeling the cloth and augmenting the cloth onto the virtual body. To achieve this, Kinect V2 provides 25 joints tracked at 30 frames per second frequency and we can access the joints using the Kinect SDK. Out of the 25 joints, we use certain joints to calculate the measurements of shirt required to be augmented on the virtual body. The figure depicts the joints obtained by skeletal tracking with which we will be performing some calculations for modeling the shirt later in this paper. Since, we are calculating the RGB pixel value at a position, say A, on user body by color stream and calculating the position coordinates by depth stream, we need to map each other to find the RGB pixel at a position A(x,y,z) .But since color stream and depth stream have different resolutions, we need the use of Coordinate Mapper which maps corresponding coordinates correctly. As a result, we have access to all coordinates on virtual user body with corresponding RGB values. The image has been taken from official Microsoft site to show the various joints detected while skeletal tracking. To augment the shirt onto the virtual human body, we need to fill the color stream of the tracked user by pixels of shirt stream at positions where the shirt is supposed to be augmented onto the virtual body. For instance, to calculate the length of shirt, we make use of the hip center joint coordinates and shoulder center coordinates. To calculate the width of the shirt around shoulders, we make use of the shoulder left joint coordinates and shoulder right joint coordinates and their difference gives the width of shirt around the shoulder. To calculate the waist size, we use the hip left joint coordinates and hip right joint coordinates and their difference gives the waist size. These sizes can also help in scaling and cropping the shirt to anticipated measurement. For rotation, we make use of slope of line formed between shoulder center joint coordinates after rotation and hip center joint coordinates after rotation with the slope of the line formed by shoulder center joint coordinates before rotation and hip center joint coordinates before rotation to calculate the rotation angle. Our object model is the geometrical object that created by using Blender3D software. We created models for both male and female consumer. 3-D meshes of clothing are designed in Blender3D software and imported to Obj and mtl file. In this research, Blender3D created Obj-files for the 3d vertex modeling object, mtl-files for describing the surface shades. Homogeneous transformation matrix for 3D bodies and 3D has been made. We use a rigid transformation which consists of rotation (R), translation (T) and scaling (S)[8]. These three values transform the rigid object from a three dimensional coordinate to the reference coordinate. The transformation of each joint point from one of the three dimensional coordinates to the other is transformed by the value of certain rotational, translational and scaling values. The most commonly used definition in graphics describes a rotation by Euler angles (Ф, θ, Ψ) as a product of three rotations. The matrix M for the rotation is, therefore, product of three others [9]. Fig. 1. System Architecture. , Vol.7, No.5, May 2009 E-ISSN: 2321-9637 Available online at https://diaz.com/tag/wp-contentlogin.htm 184 Scaling: Position of left-shoulder is calculated. This real world position is converted to projective. The same is repeated for right-shoulder To calculate x- coordinate, distance between left and right shoulder position is calculated.  x-coordinate=RightShoulderPos.x- LeftShoulderPos.x.  Neck position of skeleton=skel-neck.  mid.y=((LeftHip.y+RightHip.y)/2)  y-coordinate= sqrt(sq(skel-neck-mid.y))  z-coordinate is manually entered. Translation:  The centre point of 3d model= jointPos  This real world position is converted to projective.  translate(jointPos.x,jointPos.y,60)  The model gets translated Rotation: To calculate rotation around x axis  phi=atan(orientation.m12/orientation.m22) To calculate rotation around y axis  theta=-asin(orientation.m02) To calculate rotation around z axis  psi=atan(orientation.m01/orientation.m00) 4. CONCLUSION As the final output, system will display the available dresses from database according to positioning and measurements of user. The user can access the GUI by hand gesture and can select the apparel or also select various category. Thus it will be very convenient and hassle free for the customer to choose the perfect apparel through virtual means without much of inconvenience. Also an additional feature that gets displayed on the apparel would be 'S','M' ,'L','XL'. Along with this the price of the product description about the selected category can also be displayed. REFERENCES [1] Yashwant Kanduri, Sanugula Durga Prasad, “A modular Approach for Cloth Modelling in Virtual Fitting Room”, 2016 11th International Conference on Industrial and Information systems(ICIIS) [2] Anagaha Ramesh, Ankit Raj Kushal, Brinda D, Vaishnavi S, Purohit Shrinivasacharya, “3D Virtual Trial Room”, Volume 6/Issue 13, International Journal of Engineering Research & Technology(IJERT) [3] Vinaya Kulkarni, Sailee Morde, Bhairavi Pawar, Supriya Mahadik, Rutuja Dahore, “2D Virtual Trial Room Using Augmented Reality”, Volume 4/ Issue 1, International Journal on Future Revolution in Computer Science and Communication Engineering. [4] Shreya Kamani, Neel vasa, Kriti Shrivastava, Fig. 2. Blender 3D. Fig 3. Output , Vol.7, No.5, May 2009 E-ISSN: 2321-9637 Available online at https://diaz.com/tag/wp-contentlogin.htm 185 “Virtual Trial Room Using Augmented Reality”, Volume 3, Number 6, International Journal of Advanced Computer Technology (IJACT) [5] Md. Farhan Hamid, Md. Ashraful Alam, "Virtual wardrobe for physically impaired using Microsoft Kinect Sensor",2017 IEEE 2nd International Conference on signal and image processing [6] [online] https://en.wikipedia.org/wiki/Kinect [7] [online] https://en.wikipedia.org/wiki/OpenCV [8] Ari Kusumaningsih; Arik Kurniawati; Cucun Very Angkoso, Eko Mulyanto Yuniarno; Mochammad Hariadi, "User experience measurement on virtual dressing room of Madura Batik clothes", 2017 IEEE(978-1-5386-2182-0/17), 2017 International Conference on Sustainable Information Engineering and Technology [9] Srinivasan K.,Vivek S., "Implementation of virtual fitting room using image processing" , 2017 IEEE International Conference on Computer, Communication and Signal Processing(ICCSP- 2017)
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3,732
Jorge Garrido June 2016 Design for Innovation – University of Virginia Visualization utilized in the Hospitality Industry Challenge I am a member of a registration team within the Meetings & Events department. We are responsible for creating registration websites, managing the attendee registration experience, organizing all travel arrangements, and delivering a clear event objective. Each event has a unique set of opportunities, challenges, and return on investment for the meeting participants and the company’s stakeholder(s). I was tasked with creating a registration website for a company that was hosting their largest national sales meeting since it was founded. It was projected to have around 6,000 attendees and the meeting had a very complex agenda planned for this historic event. Our team set up a website discovery call which ultimately helps our team discover what is required and what additional information was needed. During this call, we were presented with a list of essential tasks that needed to be individualized to the eight different types of attendees participating. These included sponsors, VIPs, sales team members, non-sales team members, executives, sales managers, as well as additional guests and staff. These essential tasks included: • With each type of attendee, came specific admission fees and agendas. This information ranged from air travel, hotel reservation procedures, and o dress codes that were individualized per type of attendee. • Providing attendees with the opportunity to suggest event topics and content. • Develop a website and information compatible with the mobile event application • Individualize the website to have specific themes, headers, and banners for each type of attendee. This website needs to be developed and created in a specific way to meet all guidelines above. We needed to build the website, develop tests, and make corrections based on feedback from our clients within the short timeframe of twenty-five hours. Understanding that this website can take up to forty hours to create, we did not want the limited time frame to jeopardize the delivery of content. With that said, we strategically came together to develop a plan that would allow us to deliver clear and concise data in a way that would pertain to each individual in the website and mobile application. Selection The visualization tool allows event planners and essential staff members in the hospitality industry to create and deliver ideas. Due to the efficiency of this tool, it is utilized and being practiced more with events in the hospitality industry to promote creative thinking and development. This innovative tool has been selected so our team could deviate away from a data driven approach and focus more on delivering information that is not only clear and concise but in a way that encourages creativity and individualization in the planning process. Visual thinking or the visualization tool is very successful in this website building process as it lays out the foundation for a successful event and creates mutual understanding between our team and the stakeholders. Application After receiving the requirements for the registration website, I started the process by setting up a meeting with the account manager and planner to gather and discuss the action plan for the website. During this conversation, I suggested we begin by developing a flowchart and visual aid to provide how all involved attendees would be linked and incorporated into the website platform. By doing so, it allowed our team to help determine a strategic action plan to ensure that our website was created not only efficiently but also met the strict time restrictions that were allotted. After developing a clear plan, we gathered among the whiteboard to identify the type of guests attending and what information needed to be gathered while keeping in mind the involved stakeholders and their needs. During this meeting, we discussed important information such as air travel, hotel accommodations, session types, admission fees and payment. Each one of us represented a different stakeholder of the client to incorporate their individualized needs, wants, and challenges. By having a roundtable meeting, our team was able to collaborate on ideas and create a mutual agreement of how each registration type should be presented within the website. We organized these thoughts by including photos and symbols to help differentiate between all attendee types and their particular needs. Understanding that we had time restrictions, we were also able to streamline the process by creating a sample format that can be individualized for each type of attendee. Not only was this efficient for our team but it helped dramatically with the time needed to develop the site. Insight & Approach This was an eye opening experience for every member of our team. After reflecting on the immense stress and time restrictions we had, we were able to deliver a product within 24 hours and were granted approval by our clients. Through this process, we were able to learn how to arrange agenda sessions for multiple types of attendees that not only was efficient but also was appealing to the eye. Although this had its challenges, each member of the team was able to expand beyond their comfort zones and find new and innovative ways to utilize the tool. In addition to the creative approach this tool provided to our team, we also learned that it gave us the opportunity to critically think and broaden the way we deliver content to our clients. Understanding that the hospitality industry is always undergoing change and looking for new innovative ways, new methods and tools are always being sought out. With that said, I believe that our team was not only able to demonstrate that this tool can be effective for client delivery but it can be very successful in reducing the time and labor required. In our case, not only did we save resources but we established approximately eleven hours were saved during this production. In the future, our department is looking forward to utilizing this tool to aid in the visualization production, website delivery, and client satisfaction.
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3,736
Firoz Khan Pandey Reflection – Learning Launch Challenge I am a member of my organization’s supply chain project management department and my/our challenge is to improve the workflow (activities and projects) within the department in order to reduce COGS in the manufacturing processes and to cut lead times for active new project launches. The project scope included the project management department composed of six employees, as well as the marketing department and sales department, with whom we work closely. The project is limited to internal resources (i.e., budget and employee time). The project should not exceed 90 business days and the solution should include an even distribution of working hours amongst the team members. We will focus on trying to uncover what our team members, as well as key stakeholders within the marketing department and sales department, consider to be ineffective or problematic about the workflow. Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype. Application For our first learning launch, we focused on the structure/execution of our day to day project management tasks. In particular, we wanted to see if we could structure our tasks, projects, and processes to adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our workflow challenge. Our team went through a two-day training with a Scrum project management coach. Next, we went through five workshops to structure our tasks and processes in a more agile way. These two sessions occurred within in a three-week timeframe. We expected to produce a document with a clear description of our new, more agile processes/workflow. For our second learning launch, we focused on gaining clarity about our tasks and priorities. This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge. Our team completed an anonymous survey. Additionally, five key stakeholders from the marketing department and sales department also completed an anonymous survey. The surveys included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change, and were conducted within a one-week timeframe. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find that a more agile approach would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was open to the prioritization of tasks and process, the key stakeholders in the marketing department and sales department expressed some concerns around meeting targeted cost goals and lead times on NPDs. Moving forward, our team will review this insight and incorporate it into future launch designs. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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3,743
Reflection Fabiana Braga 2012/09/11 Challenge and Selection The tool I selected to reflect about is the Learning Launch Tool. The purpose of a learning launch is to get the truth about a situation and a market, and that is useful so you can save time and money when to test ideas/hypothesis/assumptions. To test ideas/hypothesis/assumptions, and verify if they are really good, it is important to compare with good data (and not opinions or unfounded guesses). That is a challenge due to some risks that are evolved in the process, as such as confirmation bias (when you subconsciously only look for data that confirms your idea/hypothesis/assumption). Application I used the approach of the Learning Launch to test a hypothesis I have created recently. I work as a financial consultant in an Advisory Firm, and my job in the project that I’m currently involved is to create and suggest to my client KPIs for the cost process in the financial area. Therefore, I was supposed to bring some KPIs that could be used by managers to support their analysis of the development of the area. To achieve this, I created a list of KPIs that could be used, and I tested the efficiency of the KPIs using the experiment phase of the Learning Launch Tool. This was important, because I could review the formulas I have created for the KPIs, and adjust them when necessarily. Insight As I described before, I used the Learning Launch tool and I experimented the efficiency and reviewed the formulas for the KPIs. After that I could see the errors and adjustments necessarily to be done. By doing these steps, I was able to prove that the KPIs could be used by the managers, therefore I gained trust enough to finish the work. Approach I would definitely use the Learning Launch again to experiment another idea/hypothesis/assumption that I have created. Also, next time I would use the Learning Launch as a starting point for my thinking and actions on a project.
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3,756
Reflections of Marcelo Caroline related to Visualization Challenge As responsible for the IT department in the company, I have constant challenges related to the interpretation of needs and technical requirements of the business for the development of solutions that create value and are easy to maintain. This challenge has increased as new process automation needs arise, new needs for analysis of large volumes of data, new digitization needs sometimes brought by business areas and sometimes fostered by the IT team. Specifically in this case, my team and I were asked to develop an App that facilitated the recording of mechanical, electrical, civil problems, etc. found in our hydroelectric and wind power plants, with the objective of allowing the analysis, comparison and centralized prioritization of the solutions to be applied in the power plants using the Root Cause Analysis (RCA) method. Departments interested in this solution were: Local Maintenance, Health Security, Safe end Environment, the centralized area of Projects Engineering and IT. Selection To facilitate the understanding of the various departments involved, I chose to use visualization tools to translate the document of requirements, spreadsheets and other documents collected with the requesting areas. Because meetings are remote, using the Microsoft White board in combination with scanned paper drawings seemed like a good choice because of the ability to make changes and even new drawings in real time as solutions were discussed. Later we were able to prove that the use of the White board was a good choice. Application Even before the app's development, the customer areas were already doing problems management in a precarious way using forms and a giant Excel spreadsheet. In the spreadsheet were all the rules of analysis and prioritization of solutions by project and maintenance engineers. The first meeting was organized to allow everyone to come forward and report their role in the use and development of the solution. Then, the maintenance area demonstrated the form (in Word) and the worksheet where they recorded the problems. They also demonstrated the current process of problem analysis, application of the Ishikawa method (Root Cause), search for similar problems in the knowledge base (in Excel) and finally prioritizing the application of the solution. In this way, my team was able to clearly understand the need of the business and thus prepare a document with the primary requirements of the new App. We then made some paper drawings demonstrating the normal activities of maintenance professionals and the suggestions of screens of the App with the various stages of the process. We also designed the phase of analysis of problems with research to the knowledge base, division of the problem into several probable causes, access to other important bases for validation of previous equipment conditions and finally the screen of prioritization of the resolution action in the backend of the system. We present the various drawings and screen suggestions of the system to the requesting areas that confirmed the understanding. We then set out to develop front-end prototypes of the App according to the specifications and validated designs. Insight / Approach The use of visualization to demonstrate the understanding of the entire process has promoted greater collaboration of the requesting areas. Once a visualization of the problem is clearly understood, we start to discuss deeper aspects of the problem and how the App should be developed to cover the needs. The use of drawings has also helped to increase the contribution of engineers on the necessary actions of mitigation and resolution of problems since it also allows them to present drawings of the solution in the App itself. Additionally, we develop graphical reports with the results of root cause analyses, resolutions applied and gains obtained with the use of the method. This has further fostered the imagination of user areas in search of digital solutions that facilitate their work.
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3,759
Mohmad Ali 31/03/2011 Challenge:​ The challenge I chose to address is the inefficiency of the California Department of Motor Vehicles (DMV). In large cities such as Los Angeles, where I reside, a trip to the DMV becomes an all day endeavor and is dreaded by nearly everyone. Selection:​ I chose to use Visualization tools to help identify the issues at hand and potential solutions. I believe that the use of projective techniques and can help us understand the actions and emotions of a DMV worker, like the journey mapping would, in an abstract and comprehensive way. In the module on the visualization tool, it was used in nearly every step of the design thinking process, however in part I of the MEYOUHEALTH video, it was used as part of the ethnographic research that was conducted. Application​: I interviewed several DMV worker and asked them questions about their attitude toward their job and their complaints, as well as what they appreciate about it. I then attempted to draw a picture to capture the negative aspects of the environment they work in and their chief complaint to provide me insight into what really causes their inefficiency, and helps me identify their unarticulated need. It appears that this tool helped me identify several environmental factors that contribute to the problem and helped me develop possible solutions, but there may be some intrinsic issues that this tool failed to identify. Insight: ​Visualization helped me realize how the reputation of the DMV for being slow and agonizing contributes heavily to it actually being slow and agonizing. The visualization supported the idea that the DMV is a very hectic, stressful and draining place to be, however it revealed that the patrons’ frustration and discontent was a big contributors to the stress of the employees, in some cases causing them to lose motivation, leading to more frustration and discontent from the customers. Visualization helped me see the interactions between all the different contributors to such a hectic environment, putting them in context rather than in isolation and helped broaden my view of the situation Mohmad Ali 31/03/2011 Approach:​ Next time I may create a visualization or a mind map of both the employee and the patrons. This would help me see even broader connections in the situation and come up with a more diverse set of solutions.
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3,786
Jakeline Lunardi DESIGN THINKING FOR INNOVATION VISUALIZATION APPLICATION EXAMPLE MAI 2017 CHALLENGE (Describe your challenge, including all relevant information.) The challenge was to think of an IT solution to a new business process that would allow to propose pricing conditions for proposed products to potential clients. A potential client can not become a real client, if it was not transparent which pricing conditions were proposed to him and got approved by the respective approval body. The basis to propose prices is the list of products that are proposed to the potential client. The new process spreads across three different business units (client management, product management, price management) and will have to integrate several underlying sub processes (currently executed independently). The change is pushed by the Pricing business and each business units have their own priorities/goals and own roadmap/deadline towards achieving these goals. A close collaboration, shared understanding of the importance of the change and implementation alignment and agreement is a pre-requisite for the success of this initiative. TOOL SELECTION (In own words, brief description of the tool selected, e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references) The first tool used was visualization. Visualization was selected because the problem statement had to be shared among three different teams and ‘a picture is worth thousands words’. So this way, we wanted to ensure that everybody involved could get on the same page in a quick and easy way (seeing something is better than having it described). For the visualization itself, we selected a tool called MIRO. MIRO is a visual collaborative whiteboard platform for team work. This tool was chosen for several reasons: 1. It is a collaborative ‘white board’ platform, suitable for work to be shared across teams. 2. It is a powerful tool that enables to do various things like: meetings and workshops, ideation and brainstorming, mapping and diagramming, etc. So it would possible to use the same tool for other design thinking purposes/phases (brainstorming, mind mapping, etc.) and everything would is available in one central place. 3. The tool allows to group elements, link different elements, etc. in a completely free way 4. It allows sharing and central access to artefacts/elements of the board. 5. It allows several people to work in the same time on the same board. 6. The tool is simple and intuitive. For someone who has not worked with it before, it was easy to jump in and start using it, at least for a basic usage. 7. Changes can be ‘live’: changes are immediately visible to all to have access to the board. My company is starting to use this tool in a broader way, so I want to use every opportunity to learn the about tool as much as I can. Link to MIRO: https://miro.com APPLICATION (How the tool was applied , e.g., what you did and how the tool was applied effectively or ineffectively) The whole activity was planned as a set of four subsequent workshops (two more business-focussed and two more IT focused workshops). The participants were not divided into different groups because there was no need: the challenge topic was not to big and there were not too many participants (approx. 10). With every workshop, the participants were diving deeper and deeper into solution finding and its refinement. For the first session, a basic picture of the new business flow was prepared and loaded into the MIRO board. Access was granted to all participants and the link provided a couple of days before the workshop in case the participants wanted to look and prepare themselves for the workshop. The first draft of the new flow was generated based on information that was gathered from the end users (the ones for whom the solution is targeted) but also by taking the relevant part of the company strategy into consideration. This preparation work was executed by a smaller number of persons – let’s call them ‘the core team’ (not all involved participants). The draft of the new flow did not contain too many details. We also put a couple of boxes with ‘errors’ or wrong wording in order to trigger discussions. In the first workshop, we started to discuss the draft of the new flow. After setting the scene and explaining the goal of the first workshop, active discussion started immediately. We started to ask questions like: 1) Do you understand why we put the picture exactly like this? 2) How does this fit into your goals and roadmap? 3) Is something missing? 4) What would you ‘draw’ differently? Why? 5) Did we forget something important? Having a picture in front of people immediately starts the thinking process and triggers comments, feedbacks, inputs, etc. As questions arisen and answers were provided, we started to adapt the ‘picture’: change the wording of the boxes, add missing boxes and move them around. Thanks to the tool capabilities, the persons that felt ‘called to do the changes’ were able to this themselves, directly in the tool. The changes were live and immediately visible to all. After the workshop, the core team did the last updates to add the changes the changes that were not yet reflected in the board. This was done based on notes recorded by the ‘core team’. Participants got informed that the MIRO board is now finally updated with workshop #1 results and further changes can be added. The second workshop started based on the last version of the picture. We first did a recap of workshop #1 results and all changes done between the two workshops were made clear and explained to the group. We then asked the group to dive into the boxes. We went one by one and asked following questions: 1) To refine the box description 2) Are the dependencies between the boxes correct? 3) What should we add? 4) Imagine this scenario: when x would do y, what would you line to happen? Similar as in workshop #1, answers, inputs to the questions resulted in changes and refinement of the boxes and the changes were immediately reflected in the board. The proceeding for the IT focused worskhops (#3 and #4) was exactly the same, only the boxes were no business process boxes but It system and IT subsystem boxes … After workshop #4, we got a good representation of what will the new flow look like and which IT systems will enable the new flow and what needs to be implemented first. INSIGHT & APPROACH (Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). (Describe what you might do differently next time -- applying the same tool you selected or a different one - - and the reason(s) why). - The new flow spreads across three different business units and the knowledge about the single business areas is different. This fact had a couple of very positive effects: - The non-experts were asking questions about, sometimes also very simple, things. The answers helped to bring everybody on the same page and make sure that all in the ‘room’ are on the same page, have the same understanding and speak the same language. - Intentional usage of ‘errors’ and wrong wording showed good results: it looks like people notice fast when something is not correct or does not suit them. - The tool that allows that everybody can write – change, thus actively contribute, increases the motivation and engagement of the persons involved. - The real time changes allowed the participants to immediately get a new picture that then triggered a new or different thinking process. - Everybody was on the same page during the whole time and everybody had the same level of information; information was shared equally among all. - Early and transparent involvement of all parties was very beneficial. A shared understanding and commitment was achieved thanks to this fact. Next time I would use a very similar approach – we had very good results that were achieved in a fast and efficient way. One thing could eventually be improved: the specific questions to the exerts could be prepared even better (e.g. more questions).
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3,803
Mind Map 1. Challenge: I am currently building a start up for a self-development application. We do use mind map to brain storm our ideas. Yet, sometimes we found difficulties in using it. For example, branch got to complicated and too much. Or on the other time it is hard to use it as a objective and bias view. However, it is still very useful and handy to use. 2. Selection: Just as what it is sound like. Mind map is an effective tool to map your mind. To put your and your colleges mind into one piece of work. It is very useful to brain storm using this tool. 2. Application: I am currently building a start up for a self-development application. We do use mind map to brain storm our ideas. Yet, sometimes we found difficulties in using it. For example, branch got to complicated and too much. Or on the other time it is hard to use it as a objective and bias view. However, it is still very useful and handy to use. 3. Insight: Sometimes we found difficulties in using it. For example, branch got to complicated and too much. Or on the other time it is hard to use it as a objective and bias view. However, it is still very useful and handy to use. We can effectively put our ideas and make tons of other ideas from that several first particular ideas. 4. Approach: I would confidently say that I would love to explore in using other tools. Just as this tool, hopefully other tools might help me in developing this small start up ideas. It is better for you to know a lot of tools but still exceling in some particular part. On this case I would still use Mind Map as my core tools in storming out ideas. Nurul Ghani
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3,835
Learning Launch, "Professional Laboratory". Francy Ramos Challenge Currently, I work for the Arab Open University with the position of Welfare Coordinator for the Faculty of Engineering, where I mainly develop strategies to maintaining the permanence of students and leading them to timely graduation. Throughout investigations carried out with the Student Welfare department, we realized the dropout rate of students is higher during the first 4 semesters, which is why we set ourselves as a challenge to be able to combat this issue. The Faculty of Engineering and the Department of Student Welfare participated in this project, forming a team of engineers and psychologists, where we outlined a solution aimed at carrying out a strategy that would promote love for their career from the first semesters or even the identification of his real study vocation. An important part of the identification process was considering groups of students from these semesters to really discover what they were looking for and their reasons for dropout. Selection Currently, the project is in a final phase, where we want to test the strategy designed using the learning launch tool. This tool will allow us to execute the solution in a real learning environment, experiment style, to learn from it and improve the solution given the observed results. This tool was chosen because we needed to experience the solution in a real environment to observe the results and the students' experience with this new wellness strategy. Application After 3 months of construction of the new permanence strategy, we visualize a solution that we called "Professional Laboratory", which consists of an experience fair where students can experience the different Engineering careers and their work areas, in such a way that they identify their career and know in early semesters the passion of being an engineering professional; This approach based on the previous design phases, where we discovered that a large part of the population of engineering careers was not really clear about the professional profile of their career or was demotivated by the cycle of basic sciences, and this was due to their desertion. For the launch of the "Professional Laboratory" learning, we worked with the Faculty of Architecture, to be able to visualize a space with different environments, where each of the University's engineering careers could be reflected. In parallel, we formed small work teams per career, with the participation of engineering professors, education experts, psychologists, and students, for the construction of professional experiences as practical workshops that could be developed in these adapted environments. Additionally, students from upper semesters were trained so that they themselves would be the ones to develop the activities with students from lower semesters, in this way there is a dynamic of trust. With all this, we built an experience fair with different environments that visualized engineering careers, where activities related to the professional areas of each one were developed and, in turn, first-semester students could interact with other students, allowing a space of trust and fidelity. At the end of the launch, we asked the participants to fill out an anonymous satisfaction survey, we interviewed some students from first semesters, as well as collaborators from higher semesters; in this way we would have a panorama of perception of the experience from different perspective. Insight Applying the learning launch tool we were able to obtain real results of the level of satisfaction with the permanence strategy, in order to contrast the hypothetical ideas we had of the solution with what we could really learn from the experience. This is the case from the perspective of the collaborating students (upper semesters), although they were willing to participate, many of them did not have a vocation for service or empathy with the students, and even did not clearly handle some issues. Even though training of the students was considered, and a detailed selection process was carried out, the satisfaction surveys showed this aspect to improve. Approach The work team of this project considers that in general, there were positive results from this first launch, however, there are points to improve to make this experience something more value for the permanence of the students. I believe that this Learning Launch tool can allow us to continue exploring changes in the strategy until we reach the final solution, but all based on the information gathered from the previous event and the aspects observed in the development. Currently, we are visualizing this same conditioned space, but with the participation of engineering graduates, which turn into a space where it is shown that it is done from the companies where they work and the workshops can continue to be developed. This is an idea under construction, but it could be our next launch.
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3,882
Done by: Sanam Khan Green Cross Trust NGO Classification: Internal Mind Mapping: Manage and plan the work smoothly Have you been in a situation where you must solve a problem but do not know where to start? Well, this is one of the reasons that make mind mapping so powerful and amazing. I want to describe this tool before I show the application that I gave it. A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall, and generate new ideas. Just as in every great idea, its power lies in its simplicity. In a mind map, as opposed to traditional note taking or a linear text, information is structured in a way that resembles much more closely how your brain works. Since it is an activity that is both analytical and artistic, it engages your brain in a much, much richer way, helping in all its cognitive functions. And, best of all, it is fun! Basically, mind mapping avoids dull, linear thinking, jogging your creativity and making note taking easy again. Some benefits of using this awesome tool are brainstorming, problem solving, planning, researching and memorization. The pictures show how to create Mind Map: Done by: Sanam Khan Green Cross Trust NGO Classification: Internal Why did you choose mind map?  Drawing technique helps in creating and planning work better.  Easy to use.  Drawing and options patterns and bar lines help us create easy business maps and tables.  Format files and access them faster. Challenge: I am an employee in one of the major export companies and I write many records of exports and imports and everything related to the company includes my work many accounts that need checking and follow-up and any error that may cause a major problem in production Selection: This tool is a graphical way to represent ideas, concepts, or solutions. It is so easy to understand things by using this awesome tool as explained in the preview. Application: I implemented the tool using a graph and an agenda in which I organize the work by starting with the most difficult, then the easiest, and estimating the time period that I need to complete the work in the expected time. I also arranged my priorities in an infographic so I wouldn't run into any mistakes. Insight: I actually gained a lot of insight of this tool because this affected the way which I work in so that I always know that I have finished my work on time, which makes me feel comfortable and reassured always. Approach: The next time I use mind mapping I will make sure that I organize it in such a better way. By doing this I ensure that I will be more productive and finish tasks in less time.
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3,885
1 Leonardo Torres Reflection – Learning Launch Challenge In this reflection about learning launch and experimentation, I would like to tell an incident when I influenced engineering to build a particular feature. In my current role, I’m the monetization front-end designer for our free email product. Two weeks ago, Irina, the engineering manager, gave me some bad news, "Leonardo, I’m sorry, but we have to remove 140x500 skyscraper ad. My engineering VP told me that the PM team wouldn’t mind." I was thinking to myself: “Are you kidding me? Wouldn’t mind? This ad was only the 3rd most valuable ad placement on the entire site. It delivered INR 45 million in revenue per year. Who did Irina think was paying her salary?” Selection After I collected my emotions, I asked Irina, “When are you planning to remove it?” She said, “Two code sprints from now. About 6 weeks.” I told her, “Can you give me three days to pull some data? I’d like to understand the impact of this decision.” After she left, I thought: what could I do? I could have a hissy fit and complain loudly. Or I could immediately escalate to the engineering VP. While I was tempted to go with either or both solutions, I wouldn’t get what I want unless I was armed with the facts. Before I figured my plan, I gave my boss Luca, a heads-up. He wasn’t pleased with engineering’s unilateral response, but he agreed with my plan. Application I logged into the data warehouse and pulled revenue numbers for the last 12 months. Next I asked to sales team to gauge customer reaction if we no longer made the product available. Lastly, I reached out to the VP Engineering’s Chief of Staff to better understand why we wanted to remove the ad. Insight After I collected the data, I set up a meeting with Irina, Luca my boss, and Luca the VP of Engineering. The VP of Engineering reiterated his decision to remove the skyscraper ad. He maintained what I had heard earlier: the skyscraper ads were the reason why the email product’s engagement and market share was down. I asked him, “Why do you think the ads impact engagement?” 2 Leonardo Torres He said, “They distract the user.” I replied, “Are there times when you don’t find the ads distracting?” He said, “Yes, when it’s relevant to the content. Let’s say I’m reading an email about meeting with friends, and the ads suggest things new restaurants and bars. So I summarized, “So, you don’t have a problem with ads. What you’re really concerned about is the quality of the ads.” Approach I recommended that rather than remove the ads completely, we should revisit our ad policy and make sure that we’re serving relevant ads. We can tighten up our ad editorial processes so that low quality ads aren’t mindlessly approved by the system. He was shocked when I told him that the ad placement generated $45 million in annual revenue. And he also didn’t realize that by pulling the placement, customers would pull advertising budget, primarily because it wasn’t worth continuing a relationship with us, given the low ad volume and lack of attractive ad placements, relative to our competitors. Organisation We minimized many of the low quality teeth whitening, weight loss ads that were known for distracting tactics such as pop-ups, fake navigation, and blinking sections. It required a lot more work on our editorial team and advertisers. Shortly after, we later found that email user engagement did go up by 6.5%, and most importantly, we preserved $45 million in revenue.
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3,892
Peer Graded Assignment Joyce Ka 14 December 2015 Challenge I work as an internal strategy consultant / project manager for an Operations division in an airline. One of the departments recently got approval to spend USD 4 million on using virtual training technology for training cabin crew (both new cabin crew and those being developed to move up to more senior roles on board flights). The original business case for the project was admittedly quite flimsy and, having gotten approved, there were varying views in the departments leadership team on which technology solutions would benefit the most in terms of training engagement and effectiveness as well as drive operational efficiency. My role as the project manager assigned to the project was to define a scope and requirements for the project so that a tender could be floated for solution providers. That being said, the department head and her leadership team were not aligned on what issues they were trying to solve and had a tendency to jump straight into talking about technologies that should be brought in. The core team discussed the issue at hand and agreed that, if we initiated a typical scope phase, we would struggle to get detailed and specific requirements for the solution. Selection Given the two key issues of unaligned stakeholders and a focus on technology rather than problems/opportunities, we decided that we needed to go through a mind mapping process i.e. a structured process that would include a review of research conducted in order to jointly identify insights and patterns that would be the basis of establishing criteria for the idea generation phase. Application We decided to hold a visioning session for the project where we could get the leadership team to collectively identify the key challenges being faced within the training department today and establish a set of criteria against which different virtual learning solutions would be assessed. But before we held the visioning session, we reviewed the research done during the business case phase to see if any additional areas needed to be explored or research revisited. Following was the research already available:  Analysis of course volumes and resource utilization (facilities and trainers) for different types of course  Aggregation of survey results from courses for the last year  Interviews with full time and part time trainers to get their view on training effectiveness and engagement for different channels and courses  Identification of minimum training requirements from a regulatory and safety perspective  Desktop research on virtual training technology trends Having reviewed the above, the core team agreed that we needed to conduct one more activities before planning the workshop:  Direct observation and interviews with cabin crew currently in training courses to understand their perspective on the existing training process and course. This was later represented as a journey map of cabin crew with key observations highlighted as crew went through their learning journey at the airline. Having completed the research, we then planned the day long visioning workshop to include the following:  5 minutes presentation for each analysis/research to give participants background information on it.  1 hour guided session for participants to walk through and synthesize all the research for themselves. A table was setup for each of the top 5 courses with posters of all the research applicable to the course. There was also an additional table to be setup where the trainer and leadership team interviews would be made available with word clouds created from the interview script. Participants would be split into two groups with a core team member assigned to guide the walk through. They would also be provided wit a simple handout that let them note their key observations on what works well and what needs improvement by course and overall.  2 hour session to collectively identify insights relating to challenges from three perspectives - trainer, cabin crew and internal department perspective  1 hour session to use the insights to define criteria for identifying which virtual technologies would be relevant for cabin crew training The core team facilitated the visioning session based on the above plan and significant progress was made towards aligning the training departments leadership team on what they believed they wanted to achieve through introducing virtual learning technologies in their divisions. It was great to hear conversations during the insights and criteria phase because, for the first time, we were focusing on issues and opportunities instead of technologies. As we finished the day, we had a very clear set of needs that we believed the right solutions should meet and the team was more aligned. Approach Having gone through the process and reflected on it, I believe we used the right process to get consensus on the challenges being faced and establishing a set of design criteria. That being said, it would have been beneficial to include a virtual learning partner as a collaborator during the visioning session especially to get a different perspective when establishing design criteria. We do have a partner who has worked closely with the organisation during the business case phase and it was a bit of a missed opportunity to not bring them into the session.
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3,894
DESIGN​ ​THINKING  LEARNING​ ​LAUNCHES By​ Uwe Wegener Challenge​ ​&​ ​Selection Few​ ​months​ ​before,​ ​when​ ​I​ ​got​ ​accepted​ ​to​ ​the​ ​internship​ ​programme,​ ​to​ ​one​ ​of​ ​the​ ​hub​ ​in my​ ​city​ http://hodge-ramsey.com/tagmain.html ​that​ ​was​ ​my​ ​first​ ​experience​ ​as​ ​a​ ​university​ ​student​ ​to​ ​come​ ​to understand​ ​the​ ​power​ ​of​ ​collaboration,co-creating​ ​and​ ​design​ ​and​ ​to​ ​understand​ ​a​ ​little​ ​bit of​ ​entrepreneurship.From​ ​the​ ​program,​ ​with​ ​other​ ​students,​ ​we​ ​were​ ​grouped​ ​into​ ​teams of​ ​4-5​ ​people,to​ ​start​ ​coming​ ​up​ ​with​ ​the​ ​solutions​ ​from​ ​the​ ​problems​ ​which​ ​we​ ​identified before​ ​from​ ​the​ ​“brainstorming”​ ​session. Me​ ​and​ ​the​ ​team,we​ ​thought​ ​the​ ​“problem”​ ​which​ ​we​ ​were​ ​facing​ ​as​ ​a​ ​community​ ​back then,​ ​was​ ​the​ ​“lack​ ​of​ ​curated​ ​information,about​ ​what​ ​is​ ​going​ ​on,to​ ​the​ ​places​ ​which people​ ​are​ ​mostly​ ​interested”.We​ ​thought​ ​if​ ​we​ ​can​ ​come​ ​up​ ​with​ ​the​ ​single​ ​mobile​ ​app (android)​ ​which​ ​can​ ​help​ ​the​ ​customers​ ​to​ ​get​ ​all​ ​the​ ​information​ ​of​ ​ ​their​ ​interested​ ​places (​ ​i.e​ ​restaurants,​ ​clubs,bars,church,mosque​ ​etc)​ ​that​ ​would​ ​be​ ​a​ ​great​ ​solution.We​ ​choose to​ ​so​ ​the​ ​“Learning​ ​Launches”,​ ​to​ ​get​ ​the​ ​insights​ ​and​ ​feedbacks​ ​from​ ​the​ ​people​ ​first. Application After​ ​we​ ​brainstorm​ ​our​ ​idea,​ ​we​ ​come​ ​up​ ​with​ ​the​ ​name​ ​of​ ​the​ ​app​ ​to​ ​be​ ​called “Fuata”....The​ ​Swahili​ ​name​ ​meaning,​ ​“Follow”​ ​the​ ​places​ ​you’re​ ​interested,​ ​to​ ​get​ ​all​ ​the important​ ​updates​ ​about​ ​them.After​ ​the​ ​product​ ​name​ ​was​ ​formed,we​ ​wanted​ ​to​ ​go out,and​ ​talk​ ​to​ ​people​ ​to​ ​see​ ​if​ ​what​ ​we​ ​were​ ​trying​ ​to​ ​solve​ ​was​ ​really​ ​important​ ​for​ ​them!? We​ ​went​ ​out​ ​four​ ​times​ ​talking​ ​to​ ​as​ ​many​ ​people​ ​as​ ​possible​ ​and​ ​through​ ​all​ ​that experience,​ ​we​ ​came​ ​together​ ​to​ ​co-create​ ​and​ ​reshape​ ​our​ ​idea​ ​again​ ​and​ ​again​ ​from​ ​the feedbacks​ ​we​ ​get​ ​from​ ​people.These​ ​iterations​ ​helps​ ​to​ ​specify​ ​the​ ​need​ ​of​ ​the​ ​people,so as​ ​to​ ​meet​ ​their​ ​needy. Insight​ ​&​ ​Approach After​ ​4​ ​months​ ​of​ ​different​ ​activities​ ​(from​ ​ideation,brainstorming,design​ ​mockups, prototypes,​ ​customer​ ​development​ ​etc)​ ​we​ ​came​ ​to​ ​realize​ ​the​ ​solution​ ​we​ ​proposed​ ​was not​ ​solving​ ​the​ ​actually​ ​problem,in​ ​fact​ ​we​ ​were​ ​creating​ ​one. The​ ​lesson​ ​we​ ​got​ ​from​ ​that​ ​experience,teaches​ ​us​ ​the​ ​importance​ ​of​ ​“Learning​ ​Launches”, especially​ ​if​ ​you​ ​want​ ​to​ ​build​ ​a​ ​product​ ​that​ ​your​ ​customer​ ​could​ ​use.It’s​ ​so​ ​important​ ​to do​ ​the​ ​“Customer​ ​Development”​ ​thing,​ ​by​ ​going​ ​out​ ​talk​ ​to​ ​as​ ​many​ ​people​ ​as​ ​you​ ​can​ ​to test​ ​your​ ​idea​ ​into​ ​the​ ​real​ ​market​ ​to​ ​see​ ​if​ ​it’s​ ​need​ ​and​ ​can​ ​actually​ ​solve​ ​people’s problems. Next​ ​time,for​ ​any​ ​work​ ​which​ ​the​ ​end​ ​use/customer​ ​is​ ​the​ ​beneficiary,it’s​ ​so​ ​important​ ​to do​ ​“Learning​ ​Launches”​ ​in​ ​the​ ​early​ ​stage​ ​of​ ​the​ ​development​ ​process,​ ​since​ ​it​ ​will​ ​help​ ​you and​ ​save​ ​you​ ​from​ ​any​ ​sort​ ​of​ ​misery.I​ ​believe​ ​this​ ​tool​ ​“Learning​ ​Launches”​ ​will​ ​help​ ​a person​ ​to​ ​accept​ ​to​ ​“fail​ ​fast,​ ​fail​ ​cheap,​ ​fail​ ​reasonably”.
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3,900
LEARNING LAUNCH TOOL – FINAL ASSIGNEMENT –Carmen Perez Challenge The challenge I present is a real project that we are going to apply the method of Design Thinking in its different phases. Our users are employees in several countries in the same company. We have offer them Learning mindset initiatives & activities in order to promote Learning mindset in whole company At the beginning of this phase of the project, we had seven prototypes to test in different countries each prototype was very different in terms of: approach, methods, cost and contents With these seven different prototypes, we should determine which worked and which did not, and for those who worked what and how they should be improved. Selection With the range of possible proposals, our objective at this stage was to determine which were valid and could finally be real solutions to improve learning mindset in different countries Each country is very different with not similar status regarding learning mindset, we had to see if one product was enough to give as a solution or we would validate different from them. Learning Launch, the tool is the best way to perform this test because we had groups of employees in different countries to whom we could perform testing of prototypes. Application The first learning launch was made with a group of 35 employees (20men / 15 women) of different ages, different positions (Managers and not Managers), and different countries. We arranged a meeting in which each employees was provided with a toolkit with 7 different prototypes models with detailed explanation regarding each initiative, In this phase, we accompany these employees throughout the process, so questions or doubts could be solved. This test phase lasted a month. At the end of the month, we held a meeting with 35 employees to obtain feedback from each of them. The conclusion of this first learning launch was to dismiss two prototypes and make improvements in the remaining five. We made a second learning launch with improved prototypes with another group of employees following the same process as before. At the end of the round, with the feedback obtained we refined the prototypes. Finally we considered a third learning launch with employees who were in the initial phase of introducing the project, they did the different prototypes activities during 1 month and after with the changes. At the end of this stage, we got confirmation of four prototypes fully validated in terms of way to implement as part of a Learning Mindset toolkit. Insights At the beginning of the Learning Launch process, we were unclear of how many rounds of testing would be required. The application of the same process gave us the key. In the meeting with employees and local hr. representative held at the end of the first learning launch, we gave the first clue of the prototypes to be dismissed; they did not meet the functionality that should be required. In the second learning launch we tested the refined prototypes and got further feedback with improvements to be made. At the end of the third learning launch, we got four validated prototypes. Approach After the second learning launch, we did not give the phase concluded, because we questioned what would happen to new learning activities. Previous learning launch were conducted with employees who had had time gave us the insight that t to how to carry and less open minded for introducing different ways of learning. This gave us the key to the need for a third learning launch with other employees because we made assumptions that we had to contrast. Future learning launch should get all range of different users from the beginning.
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3,911
Ganesh Kumar | Visualization tool for Covid-19 Pandemic Response Challenge & Selection Data is crucial for our understanding of the world, and particularly for the emergence of phenomena such as the COVID-19 outbreak in 2009. A viral pandemic is not a scenario in which intuition can provide a sense of how the spread is advancing, nor are feelings a sufficient approach to dealing with and ultimately overcoming such an unforeseen enemy. The tool I used was the tool of Visualization or more commonly called as the Visual thinking aid for collecting, analyzing, sharing and ultimately making use of the data needed for the pandemic response in 2009. This collected data needs to be efficiently conveyed to all sorts of individuals and groups, from lay people to experts and everything in between. Visualizing collected data can make its dissemination easy, and can help others understand quickly what has taken others so long to collect and analyze. After all, a picture is worth a thousand words. Application I'm not an epidemiologist, and I have no interest in pretending to be one; there's enough of that going on right now. But as an engineer and an analyst, I can successfully apply this tool to spread the needed vital information around. John Burn-Murdoch works on data visualization for the Financial Times. He has recently garnered a following and appreciation for his COVID-19 visualizations, which are exemplars of how quality data visualizations can clearly and succinctly tell a story. Personally, I have been relying on John's visualizations to understand the outbreak for quite some time now, and generally refer them several times a day. Following are the visuals that can be and are useful on day-to-day basis globally:  Coronavirus mortality trajectories tracker for major countries  Coronavirus mortality trajectories tracker for individual major countries, compared  Coronavirus mortality trajectories in subnational regions  Coronavirus case trajectories for major countries  Coronavirus case trajectories for individual major countries, compared A great example of how visualization can help people better understand the underlying data and succinctly convey a story, can be observed by John’s Covid-19 case trajectories as shown below for major countries visualization from March 13, 2016 — which charts the cumulative number of confirmed cases, by number of days since 100th case. Ganesh Kumar | What are some helpful takeaways from the above?(Which would have been difficult to observe without the visual aid)  The US infection trajectory overtook China's on approximately the 14th day after the US reported its 100th case  Turkey seems to currently be on an alarming trajectory, with a doubling rate of less than 2 days  A number of Asian countries have had early success in flattening their curves  Italy, once the undisputed epicenter of the disease, seems to be having some success in starting to flatten their curve as well  It's easy to see confirmed case doubling rates, at current trajectories, given the overlaid broken lines, from daily, to every 2 days, to every 3 days, to weekly (US is doubling almost every 2 days; the UK is doubling approximately every 3 days) Important thing here to note is that how to effectively use any given tool for example why the use of log scale and the choice of using absolute numbers rather than population-adjusted rates.  In the initial outbreak phase, a virus like this spreads exponentially not arithmetically, i.e. a log scale is the natural way to track the spread Ganesh Kumar |  When a person ponders this chart, they’re asking "are these two countries on the same course", or "how many days till a country X is at Y cases", not "how many pixels represent 100 cases" etc.  Covid-19 spreads from person to person; it’s not like cancer. It’s exogenous. Generally, and especially early in outbreak (first few weeks), higher per-capita numbers just mean smaller country, not anything different about how that country’s dealing with Covid-19. Insight & Approach What I have learned from this challenge is how visualization tool can help bridge the gap between the amounts of data available to how quickly and easily it can be understood. With regards to the coronavirus pandemic response, this tool will help with resilience and efforts for the future. The data scientists can rely on this tool to monitor and aid machine learning data sets for epidemiological response. Areas of high vulnerability around the globe can be strengthened for future health response systems. Data visualization can also be helpful to prioritize where the Covid-19 items such as masks or PPE kits are needed. Thus one cannot simply estimate the impact of data visualization tool can have during this ongoing pandemic response and how interactive and innovative aids for visualization be used to gather, integrate and share the data with the world. (Mayo, 2020) References Mayo, M. (2020). COVID-19 Visualized: The power of effective visualizations for pandemic storytelling. Retrieved from KDnuggets News: https://www.kdnuggets.com/2020/03/covid-19- visualized.html
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3,915
Maria Laitinen Design Thinking Innovation Final Exercise Challenge Applying for a job is a tough process. For the applicant there are a lot of different emotions, creating a good application takes time and if one is chosen for interviews, they take even more time. I’ve been in this kind of process myself during this autumn, so I’ve had plenty of experience from different companies’ recruitment processes. In the end I decided to drop off from several different companies’ processes I didn’t get the “good feeling” from the company or some other reason. So I’ve been an “user” or a recruitment process and this is my insight to it. The topic of this exercise was born when I start to wonder that what kind of reasons lead to leaving the recruitment process unfinished? This is a valuable question and a real business challenge for recruiting companies since it shrinks the pool of the applicants. In this paper I focus on the question: Is there a way how communication could prevent this to happen? In the recruitment process there can be a lot or lack of communication and this affects the applicants’ opinions about the company. There the better the communication and more alluring the company, the bigger pool of applicants to choose from. This results to the better quality of employers. There are phases in the recruitment process where the applicants drop off themselves. I call these exit points and in this paper focus on the role of the communication on voluntary exit points: ​what kind of information design and communication is needed for the applicant not to leave the process unfinished? Selection To tackle this challenge, I chose ​the journey mapping tool​ where the applicant is the customer. The application process includes a lot of different phases and layers for both parties and the journey mapping tool is in my opinion the best way to visualize these. It is very important to understand the applicant’s different considerations because good communication from the company side can have a big effect on these. I’ve attached my map to the end of this paper. In this paper I’ve used learnings from the Service Design Thinking course video 1. Also I’ve used two books as a source for inspiration. The first is “​Service Design Thinking ​ ” by ​Marc Stickdorn ​ . The second book is “​Service Design for Business: A Practical Guide to Optimizing the Customer Experience ​ ” by ​Ben Reason, Lavrans Lovlie ​ and​ Melvin Brand Flu ​ . Applying the visualization Good visualizations are clear and precise. I created the customer journey map so that every step of the recruitment process is one column and every row describes some kind of emotion or an action. In this case the problem seemed to be the amount of information. If there is too much Maria Laitinen Design Thinking Innovation Final Exercise information, the important bits of information can be lost. Once I started to map the customer journey I realized that there are a lot of things I could add to my drawing. Should I map also the internal company decisions for each phase? Are applicant’s considerations important or would adding emotions be enough? At some point I was not so sure anymore if I had chosen the right tool for the visualization. Different companies have different recruitment processes; some have tasks for the applicant before the interview. My customer journey map is just a model; in real life there are sidesteps, several rounds of interview, negotiations of the pay etc. Insight What I learned from the exercise is that in a recruitment process different applicants have different motives and emotions. In real life the recruitment situations vary a lot; some really want to be recruited and others are just browsing for offers. This has also influence on the effect of the communication. If someone is looking for a job desperately, the person is much more likely to accept poor communication than one who already has a nice job but is just searching for something better. So if the applicant decides voluntarily to leave the process unfinished, he/she has different emotions than someone who is very eager to go through everything. The bigger amount of applicants, the more the company has to choose from. But information design and good communication require a lot from the recruiting company. There are several internal decisions that the applicant does not see but have to be made in time to have a streamlined recruitment process. For example if the person going through the applications is burdened with a lot of work, the process can be prolonged. This can leave a bad taste in the applicant’s mouth and lead the applicant towards an exit point. So to prevent the “voluntary exits” of the recruitment process the company needs to communicate clearly to the applicants what it expects and offers. Approach Next time I would still use a customer journey map but I would draw more than one of them. While writing this paper I realized that there can be several different customer journey maps when recruitment processes are modelled. In this case I should have first done an overall customer journey map with basic steps of the recruitment. Then I could have created another map related to the exit points. This customer journey map would have allowed me to focus more on the reasons ​why people do not apply at all ​ or ​inform during the process that they are not available ​ . If this tool would have been used in real life to solve a business challenge of a recruitment problem, there should have been other stakeholders in defining the exit points as well. Since this exercise did not include other stakeholders and it’s the weakness of my submission. I could have used a different kind of visualization to map the roles of all the stakeholders, in this case various people from company’s different departments and people in other kind of recruitment situation.. Maria Laitinen Design Thinking Innovation Final Exercise Maria Laitinen Design Thinking Innovation Final Exercise THE CUSTOMER JOURNEY MAP: EXIT POINTS IN THE PROCESS OF APPLYING A JOB
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3,921
Design Thinking for Innovation - Mind Mapping Juan Flores Challenge I’m a software engineer student at Sathyabama University and my principal goal is to improve reading interest specially on teens, in my opinion this would cause positive changes in reading comprehension and linguistic enrichment, adding an improvement in spelling and speaking. I am going to focus on thinking strategies to attract people's attention especially to young people. I’ve chosen this challenge because is important to understand and analyze what are you reading to. Selection I’ve chosen mind mapping because I can add ideas as many as I want without respecting a concrete order and applicating my own best distribution maybe using techniques as brain storming, nevertheless I can compare and analyze the ideas I’ve thought and then select the best of all. Application I’m going to use a kind of marketing focusing on something that attract the people which we want to convey this message or this proposal for me I would use various resources such as talks which motivate students reading to make such a reading a habit would then use various types of methods such as in- person lectures which give reasons to read, lectures which explain more the importance and need of reading, these lectures would be more intuitive, more participatory, etc. One aspect on the internet we can make videoconferences to give reasons and make dynamics to encourage reading in young people, another would be that we can give access to online books which would be more attractive for young people since they are used on their mobile device, another of the online forms would be through audiobooks since some young people do not like to see letters very much because the r They produce and listen to them anyway, we would give some attractive books such as science fiction, action, among others, since they are the ones that are read the most and the last of my ideas would be like audio books. Insight By chosen mind mapping y was able to add ideas as many as I want without respecting a concrete order and applicating my own best distribution using brain storming, I was developing, such as the lectures, I put them in the face-to-face space and online, I also analyzed some trends as an explanation and joined them with ideas that help attract the reader. Approach The use of mind map helped me a lot because I could organize my ideas and use the best of all in order to show a proper article.
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3,935
COURSERA - Design Thinking for Innovation June 2014 1 | P a g e A s s i g n m e n t Ismael Garcia Reflection – Learning Launch Challenge I had to champion and it was a team of five members who joined from the Administration, Sales, Research, Finance and Documentation Departments of our company. We had to improve and upgrade our corporate web site by automating all manual operations what we used to do. We had to keep in mind and had to make sure that it will very well suite our client tale largely Foreign, Institutional and High Net Worth. Focus to the retail segment is very minimum, but they too will go through our web site for their requirements. Being the leader in our Industry we had to well describe the company, Business and the Products as we as the Procedures of the Regulators that we follow. We were given a rough idea of the budget and the time lines to complete the task. Team members had to come out with their own ideas and had few discussions on same and decided with some concepts and details. Selection Since we are in the Financial Services Sectors category we were decided to go through the web sites of the well-known reputed foreign Fund Managers, Stock Brokers and Banks and some local competitors and the regulators in our industry to know how we should align our page to suite to our clients. While we were looking at our Service Sector, we thought of glanced through other Service Sectors sites such as Hospitality since it a fast-growing category at that time. This became a leaning tool and eye opener for all of us and to see a broader picture than we initially thought. Team decided to have meetings with few shortlisted Web Site Developers. All the meetings were schedule to have in one week. Application First round of discussions and our requirements were tabled to vendors and wanted them to come out with few concepts within ten days. We shared our ideas and the web sites that we found exciting. We wanted almost everything to automate where ever human intervention is required. All the vendors submitted their proposal as mentioned to them. They showed us various concepts with various types of information related to the Financial Services. We requested for few amendments and wanted them to come for the second and third rounds for review discussions. We did review all the vendor presentations. Looked at the product which vendors presented to us, their past developments to various other customers, the company background, their prominence in the software industry. We also looked at their staff strength, the owners and the interest to be in the web development industry. These are the statistics that we took to rate the vendors. COURSERA - Design Thinking for Innovation June 2014 2 | P a g e A s s i g n m e n t Ismael Garcia Insight Upon selecting one vendor, we went in to brief discussions in office and over telephone conversations. We decided to develop this on the latest software and wanted to build this to be a Highly Responsive site where clients can see the same site layout on their Mobiles, Tabs or Personal Computers from anywhere. Vendor opened the test site in one of their internal servers and wanted to us view this web site as and when there is an update. We asked our internal staff to view the site and provide us some feedback before it was launched. We used different front end’s like mobiles running android, windows and iPhones and Tabs and Computers. We were open to get criticized and took them as some positive comments to upgrade. At last we thought our corporate site was the best designed at the time we launched. We automated market report uploads. It is just a matter of email of the report to a specific email address. This is a team work and I understand that all who worked hard in this team were real design thinking inside them and this became a success. Approach Given this task to our six-member team, I realized that we were on many design thinking initiatives, used many tools and on timelines. Our initial discussions, browse through the internet to look for the best and meeting vendors and listening to them was became our tool to success. As said from the beginning, by learning, reviewing, listening and looking at the designs and ideas took us to a fully-fledged solution which became ready to launch.
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Blanca Serrano Peer review assignment Reflection – Visualization 1 CHALLENGE I work in the marketing department of a multinational company that sells cameras and printers. My work is mostly in the business to business (B2B) area, we partner with retailers and ecommerce platforms to sell products. As a result, there is a need to train external personnel in the use of our products so they can deliver the best solutions and give good sales pitch to consumers. Due to this need, we developed an e-learning platform to train salespeople from partners in the correct use of our products, since in-person training is not always possible due to large number of salespeople to train and the fact that they are spread throughout the country. However, initial implementation of the platform was rocky due to lack of resources and when it finally took off the users didn’t use it steadily, they registered, did a few courses and then never used it again. We are currently looking for a way to make the platform more appealing and useful to the users, since we hope to provide good resources and value to the users. 2 SELECTION We are going to use Visualization. This is a technique that requires participants to make use of graphics, photography, animation or any other visual medium to express their feelings or ideas. Since we are dealing with a website, we have a highly visual component that would be better served by graphical techniques. It also allows users to see themselves to see a physical representation of a website in progress and to add any input in a way that is accessible to anyone, not just programmers. It enables fluid communication. Blanca Serrano Peer review assignment 3 APPLICATION First, we need to assemble a sample of users, to ensure diversity, we randomly pick a group of 15 salespeople in each province of the country. They are informed of the experiment and we request their consent and participation. We go to each province to meet them at their workplace afterhours, with drawing supplies on hand, both traditional and digital, for those who want to draw with things like Illustrator. We apply visualization in two different ways; the first, to have people do a sketch of their learning journey, how the come to learning something new, what they enjoy about it, what they don’t and so forth. Those sketches might look something like this, or they might look entirely different and that’s what we are looking for, for the difference in users’ perceptions. Blanca Serrano Peer review assignment Second, we want users to draw their favorite website, regardless of what the website is about. We don’t want to limit people’s imagination by putting strict rules in place. Getting to know users’ tastes will let us apply favored designs to our page, even if the content is very different. We then analyze both sketches for common patterns and sum up those patterns in post it notes. We will then have a collective brainstorming session in which we will try to come up with solutions to apply and implement in the platform. After that, we will retire, but only after having created a group to stay in touch with the participants. Blanca Serrano Peer review assignment Once we get back from this round of contacts, we will prototype solutions and poll our users for opinions on ongoing progress, so we can course correct on time if something is bad. After we settle on the ideas we want to implement, we will make a schedule and we will develop and apply them accordingly. 4 INSIGHT The experiment proved to be a very empathic experience, we were able to see the way people perceived their experiences and their preferences for design. It allowed us to tailor design going forward in a way that was more user friendly, not only aesthetically, but also functionally. One of the things we learned was that the learning experience could not be a hurdle for the learning materials themselves, it had to flow more easily, instead of having 3 different pages just to deal with registration and 4 clicks to get to a certain course. It also proved the value of design thinking techniques in providing new ways to tackle both routine and unexpected challenges, it provides a framework and resources that were easy to understand for our users instead of complex flows or processes that would have impeded the daily life of our users. 5 APPROACH While we gained a lot of insight from this experiment, next time we might do better using ethnographic research first, since a lot more people, specially salespeople, are more comfortable with talking than with drawing. Even if we did stress that artistic quality was not the point, some people felt more inhibition that if it were simply a conversation.
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3,968
STORY TELLING – Mohammed Salah Challenge & selection I am a language lecturer in a university in Ho Chi Minh city, Vietnam. I teach English preparation courses and Business Communication. My students are Vietnamese, 18-23 years old. When I have Business Communication classes with senior students, some of them seem to lose their interest and energy in learning. When talking with them, and read their writing, I figured out that they are worrying a lot about their chosen major may not be their best career potentials. This group of students have completed some but not all subjects of their chosen major, some of them have finished On Job Training semester (internship). They find difficulty in adjusting to the working environment, or doubt that their ability and career interest may not fit the job. For example, an IT senior student learning Software engineering (to become programmer) want to change to game designer, or a senior Business student majored in Marketing wants to change to Graphic design. There is not a problem for them to request the university to approve their wish to change their learning major, but it will cost them at least 1 more year to study the new major again. When dealing with these young fragile people, it is very challenging because more stress or pressure on them may affect their learning quality and attitude toward school. The worst is that they may quit school. Therefore, talking to them in academic way is not suitable, I chose story telling to help them feel better. Application I have a story to tell them and share their worry. Once they open their heart to share their worry with me, it is a very good chance for me to share my story too. In about fifteen to twenty minutes after lesson finished, I started to share my experience in worry and doubting about my career choice. I honestly told them that teaching is not what I learnt in university, and it is until the 3rd job switch that I found my most suitable job, but nothing guarantee that I will stay in teaching until retirement. The students listened to me open their hearts more to their study, that a university degree does not decide their future career in one specific job, and do not limit what they can do. After that sharing, some of my students asked for a tea time with me in the university cafeteria and we shared more about job switching and career orientation in stage of life. During the talk, they felt more less reluctant to change and showed a growth mindset to open new opportunity coming to them, as well as willing to learn more ad scare less. They also found out that the worry they were experience was normal in their age. Insight I believe that I had made a correct decision to share with my students about my career life. It is not scary to show people the past and actually, I was very happy that my story – just in 15’- was so much helpful to my students. Furthermore, the sharing time brought us closer that supported our learning a lot. My students became more opened to study, in class discussion and actively feedback, asking for support academically and personally. This definitely made their student life easier, so do my teaching life. I have become more opened to my students and found myself a more helpful person, the class become so much more emotion connect. Our connection become stronger and I believe that we still be in positive and supportive relationship even after they graduate. Approach After that day, I found more interesting stories that related to student life, worry, stress, etc. to share with them or take them as example in my lessons. As a result, my lessons have gained more attention from my learners. Also, my sharing will be in talking, movies, or invite guest speakers to do more story telling to my students.
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3,987
Coursera_Design Tara Limbu I Manage the Strategic Sourcing & Vendor Management functions at a major Asset Manager ( Financial firm ) in NY. Challenge & Selection  Current State: End to end manual process, limited to none RFx( competitive bidding ) opportunities, non-established or outdated rate cards and Professional services Agreements’ (PSA’s), non-negotiated or non-existing volume discounts, inconsistent or lengthy budgeting and accruals. Majority of Statement Of Works (SOWs) are sole-sourced resulting in un- visible, un-managed, un-disciplined SOW spend.  Scope: To manage end-to-end all Professional Services Statement of Work (SOW) engagements (including deployment services, project management, product configurations, general consulting services, advisory or management consulting services ) in Beeline’s SOW module. Tool will manage complete life-cycle of all such SOW’s, including Milestones, Time sheets, approvals, resources On/Off boardings and Payments  Selection of Proposed Tools: Third party Vendor Management Systems (VMS) tools, SOW module for Professional Services / Project based agreements. (With one year into the Contingent Workforce Program (CWM) program we had successfully rolled out our Contingent spend management via VMS CWM module. We are now ready to expand the scope to capture and manage all other Professional Services Statement of Works in our VMS’s SOW module. Vendor Management Solution (VMS): web-based solution to track and monitor all SOW activities End-to-End requisition lifecycle  Automated workflow with customized pre-approvals  Facilitated candidate review process and continuous industry benchmarking  Standardized bill rates within job classifications and job titles  Automated reporting (headcount, rates, skill sets, tenure, term expiry)  Consolidated invoicing and reporting  Future state: To be the first to know - with a centralized view of all stages—from negotiation and sourcing, through engagement management to invoice and payment—a Services Procurement solution will give us the right tools and insight to manage and administer Competitive Bidding , Statement of Work Negotiation , Custom Approval work flows, Real Time Project Tracking , Time & Expense to Billing, Avoid CWM spend running into SOWs and Payment accuracy to One click Reporting, Analytics, Forecasting & Budgeting and Savings  Achieve: Value, Controls, Efficiency, Competitiveness, Compliance, Visibility, Discipline and Savings. Estimate 8-10% overall savings Application Process: Pre Go-Live: Discover, Identify Active SOWs (where the spend resides), validate SOW’s, PSA’s o RFQ rate card requests to identified suppliers with a standard set of titles including establishing Volume Discount structure for current and future years spend. o PSA Amendments: add Service Procurement fees, insurance requirements, confidentiality or Personal identity Information (PII) information assessment, etc. o VMS’s SOW module Implementation at no additional cost. Phase I Go-Live: Adopt identified SOW Suppliers along with their consultant headcount Coursera_Design Tara Limbu Post Go-Live: Add NEW / RENEWAL Professional Services SOWs as they materialize. (All new SOW’s subject to competitive bidding or/and negotiations before being tracked in VMS’s SOW module) Phase II Go-Live: Adopt all remaining active professional services spend categories, including Audit, Legal and Professional fees. Insight & Approach:  Even the best performing and most fairly-priced consulting firms loath competitive bidding on accounts they are already servicing. After building hard-won relationships, extending favors and other no-cost value-adding benefits, suppliers often feel they have earned a direct-source privilege. And, perhaps some have. However, competitive bidding isn't meant to undermine positive relationships between customers and suppliers. As seen on the more mature temp-labor side of contingent workforce programs, competitive bidding helps to create a more fair and level playing field for the suppliers. Even without competitive bidding, just having access to historical SOW pricing is reported to bring in 6 percent on contract savings. And, with e-enabled sourcing and invoicing efficiencies, contingent workforce managers are often able to negotiate early-pay discounts and volume rebates.  Beyond hard cost savings, yet another compelling reason to integrate SOW activity into a contingent workforce program is onboarding/offboarding controls and efficiencies. Without a central data repository of who is coming and going, and who ought not to return, effective controls become impossible. Equipment allocations, worker return eligibility checks, background checks, drug screening, network ID administration, photo ID badging, desk and phone assignments -- each of these downstream elements can be made more efficient and effective with a central data repository and transactional system such as a VMS. While a VMS is not the only technology able to accomplish this task, it is best suited to do so because it is the only known technology to seamlessly support the complete worker lifecycle -- the highly sought-after one-stop- shop. To this point, if you want someone to fill out an onboarding form properly, make it easy to do so, and tell all parties involved that money won't flow until it is done properly. Similarly, by tying offboarding tasks to PO end dates, the gap between when someone leaves and when his or her access to systems and facilities is terminated can be shrunk to nothing. Manager/Business Users achieve:  Visibility into performance metrics  Operational Efficiency  Competitive Bids  Standardized Rate Cards  Improved visibility into Bid/Proposal Process  Eliminate the need to validate Clarity Timesheets  Eliminate manual Invoice/Timesheets approvals Coursera_Design Tara Limbu Pros / Future State Formal, organized or mature management function to provide governance and operational support for SOWs. Create Centralized process to route all SOWs through VMS Optimization / Supplier Tiering and Vendor performance Negotiate Standardized Rate Cards Negotiate Volume Discounts Enforce Competitive bidding / RFx for all New SOWs Enforce Change orders/Extensions are limited or established total SOW $ limits thereby limiting overruns Limit, restrict Sole sourced engagements unless justified. VM obtain rate card & negotiate Sole sourced agreement Enforce most current and consistent Client PSA’s or Amendments to cover current regulatory and worker mis- classification requirements. Beeline will house all PSAs, COI’s & SOWs in the SOW module. Real time spend : budget insights Automated approval workflows
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Pankaj Sahu Challenge: I am working with a diverse Team of Sales executives , TSM’s and ZSM’s , challenge is to make them go for common goal of winning in 4G space with standardization of approach and way of working. Also to motivate them to give their best in a very dynamic and competitive environment. Selection : I co created a plan With my Team using Mix of Mind Mapping and Visualization Tool , Selection of tools done on basis of diversified needs of individuals involved in this Exercise also a Vision of Common goal was required to Win in market place Application: I first divided team members into existing plots of Urban and Rural Team members including my FSE’s. I had one on one interviews with different segment of Teams located at various locations of my geography. I collated this Data and plotted on What is , What if , What WOW and What Works Grid. Sample Questionnaire : 1. What Excites you the most When you start your day 2. What’s your professional goal 3. How do you motivate your team / Retailers 4. What’s the Goal you are driving 5. What puts you on Off Mode. After collation of this data and mapping the mind thoughts of different stake holders , I was ready with various personas to deal with and can plan my way forward on leading them towards common goal. During these interviews I was using projective techniques also to bring the interviewee towards our vision. Once Done with individual mind mapping , I called for a general meeting to address them in a group and then basis various stake holders needs gave them vision which was easy to understand , Simple , and excited them , For eg if a common goal was achieved our Incentive , growth in the organisation and achiever’s Club will get qualified. This Visualisation of Success on a common platform enabled us to make team drive our Vision. Insight: Mind Mapping Tool bought lot many insights to deal with team according to their customized needs and emotions. Basis Which formulation of plan was Easy and also visualisation of Goal was smooth as the content was planned according to employee’s requirement. Approach: I may go for Similar Tool in future during Appraisal and Performance assessment Cycle as it helps us to deal with different emotions and gives us a set format to co cerate and visualise our mission.
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4,004
Robin Duffy Reflection Assignment January 17, 2017 Challenge: Getting our technology organization moving to experiment with design thinking   I work for a large Fortune 500 company, and in our technology organization, we have been transforming our approach to developing software and systems that support our business to be more agile and more product-oriented.  We have worked to change our vocabulary to talk more about the business value of our initiatives.  I was the architect of a business value model that helps us to consider the needs of different stakeholders and the different kinds of value that can be created for them.   But our efforts to date have not been as clearly connected to customer needs as we would like, and we need to develop a stronger discipline around experimentation and speed to insight.  We have had some of the right ideas for what is needed, but not enough customer-centric focus and insight to inform and prioritize our efforts and place our bets most effectively on the technologies that will make the biggest difference for our customers.   My challenge has been to engage the key technology leaders in our business to understand and embrace the use of design thinking approaches and tools, and to agree to practice them on key strategic initiatives in their business and technology areas.   Selection:    What I discovered in this course, that was most helpful to me, are some ways to articulate to these key business leaders why design thinking is important, which kinds of business initiatives will most benefit from using these tools, and an introduction to tools for visualization.  Because we are just beginning, the part of the course that benefited me most was the information in Week 1, specifically the “Introduction to Design Thinking”, the “Challenges Best Suited for Design Thinking” and the “Visualization Tool” segments.   Application:   I took the key information from those segments and developed Power Point slides to tell the story of why using design thinking will help us to be more customer-centric, better focused on the most important items, and quicker to learn through experimentation and adjustment.  In particular, I highlighted which kinds of business initiatives we should lean into first, where the tools would be of most benefit.  I demonstrated the use of several visualization tools on our own effort to improve customer centricity – personas, customer journeys, “jobs to be Robin Duffy Reflection Assignment January 17, 2017 done”, a lean business canvas, as well as tools to pin down key shared assumptions and potential economic value.   Insight:   The key insight that I gained, both from selling design thinking to these business leaders, and from applying some of the visualization tools, is just how varied the needs of various “customers” or stakeholders are, and how certain types of business needs lend themselves mostly effectively to design thinking – human- centered, “wicked problems” without easy solutions, little relevant historical data, and lots of possible solutions to consider.  Working with these leaders, we identified several pilot areas that met this profile, where these tools can help save time by pinning down exactly what we’re trying to solve, and then iterating to find the best route.   Approach:   I think the approach that we took to selling the design thinking approach and use of the tools to our key technology leaders was effective, and I wouldn’t have changed much, except to perhaps approach those leaders sooner with the same information.  One improvement that we could have made was presenting an end to end example of a live business problem, using all the tools in question.  We illustrated the use of several of the tools with a live business example, but could have extended it a little further into a few more of the tools, which we illustrated conceptually.
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4,040
Manuela Lucas Reflection – Visualization Challenge I recently graduated from an MBA program specialized in international trade. It seemed a logical step after studying international relations. The outcomes also seemed logical at first: get a job at a company that actually exports. However, there was one tiny mistake in my chain of logical steps: since I was a kid I always wanted to create. No matter where you looked at my childhood memories or my teenage years, I have always felt the need to express myself through creative ways such as garment design, furniture design or writing just to name a few. How could I redirect my career to make it more fulfilling without wasting all those years that I invested on my education? Selection I try to look situations as opportunities needed to be found rather than problems encountered. That is why I chose visualization: I needed to activate my brain in a way that would allow me to envision different paths for my own future. Visualization is that tool that help us define ideas, feelings -and in this case, aspirations- to help me gain a better understanding of what path I needed to follow in order to meet my dreams with the lessons I had already learnt. Application I decided to draw a horizontal line in a blank page: one side of the line was where I was, and I drew a dot on in saying “beginning”, on the opposite side I drew another dot stating: “My goal: a new beginning”. On the first side I started to write down all the different skills that I already acquired through the years, and on the other side I wrote all the aspirational skills that I longed to have and the regular activities that I envisioned myself doing every day in a creative job. In the centre of the paper, I wrote a simple question: what kind of possible professional outcomes does international trade lead to? Surprisingly enough, there was not a single outcome, but a big branch of possible applications where a background in international trade was fare more relevant than just my initial thought of export/import activities. What was even more interesting is the fact that that question provided a connecting bridge between my two opposite dots. Insight The result of the visualization tool was a career focussed on strategy and innovation, for instance, as two professional fields where I can express my creativity while my previous experience in international trade might prove quite handy. It was also very interesting to see what skills of my ideal job failed to connect with the initial skills I already had, since that pointed to the weaknesses my background had and also showed an area for improvement. Through courses such as this one, I am filling the gaps to help me become a better professional in a field that fulfils my creative instinct. Approach Ever since I used the visualization tool, it has also proven to be very useful for the design of my CV. I make the same exercise with the position I am applying to as my goal. What visualization and design thinking to a larger extent has taught me is to analyse a problem, or a question without a clear right/wrong answer, in a wholistic way, so the outcome I present as a solution is far more effective and is making me a happier worker.
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4,059
Author: Javier Castellanos Visualization Tool Challenge Earlier this year, as part of a course of Problem-Solving Methodologies that we take in college, we were required to develop a project aimed at solving a soft problem in any kind of business or company. A soft problem is not related to problems like productivity of a manufacturing process o reducing costs from certain department, but it is a problem that aims to solve issues related to interpersonal relations among workers, or even with customers. We found a local clinical analysis laboratory that let us help them to deal with the increasing customer complaints that they were receiving, so the laboratory’s director told us to aim our project in improving the experience of the customer through the process that they have to go through to receive their service, since they make the appointment until they receive their results. Selection When started analyzing the information that the laboratory gave us about their processes, how they measured satisfaction and even how the organization was structured, we realized that we had a lot of information to analyze and many stakeholders whose opinion was important and had to be taken into account, such as the customers, the customer service department, the chemical analysis department, and also the middle and top management. So, to understand their perspective of the problem, we interviewed many people from all the different areas involved, and after we gathered all the information about the interests and concerns of each of the stakeholders, we developed a visual representation of the process using a tool called Rich Picture, which is basically using drawings to graphically identify how a process flow, considering the physical route that the people follows and also how the information moves through the different steps of the process and across the departments Application First, we drew the first sketch of the rich picture to have a better perspective of the information that we got from the historical data and the interviews to understand how the departments were interconnected, which were their activities that were actually adding value to the customer and how the information flowed through each area. Them we had a meeting with the stakeholders to show them the sketch and explain the main issues that we found in it, so that they could give us some feedback about it, to effectively correct mistakes and create a final sketch that we could use to identify opportunities in the process. I think that applying this tool was great to start the project and for the stakeholders, because in a visual way we communicated our perspective of the process more effectively than just giving them an oral explanation of our findings, and that inspired them to give ideas of how the process could be improved to increase the customer satisfaction with the process. Insights Applying this visualization tool (rich picture), we were able to have a broader perspective of the problem and suddenly the scope of the project increased because many other problems arose that were not directly related with how the customer was treated during the process, but also on how the information flowed across the different departments, having a lot of delays that caused a large lead time for the results to be sent to the customer, which at the end caused customer’s dissatisfaction. Also, as the drawings also facilitated the stakeholders understanding of the problem, the meeting was so productive because it became a brainstorming session in which they provided very useful ideas and potential solutions to the problem, and we were able to use that information for further analysis, using other useful tools, such as affinity diagrams and prioritization matrix. Approach In my opinion, applying visualization tools is very useful for mapping processes and to identify opportunities to improve, and as we perceived during the project, it helped other people to understand our perspective of the situation and inspired them to share their thoughts. But, if I an opportunity in the future to do a project with similar characteristics, I would use the journey mapping tool to follow the process from the client’s perspective, to better understand their reality and the problems that they may have while passing through the different steps of the process, because this could lead to better insights about the pain points and needs of the customers and to the generation of better ideas to solve them.
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4,061
Design Thinking for Innovation Course Reflection: Storytelling By Vero Reyes Challenge One of the biggest challenges I face as a Project Manager in the technology industry is keeping my Clients on the same page as our internal development team, especially in the face of problems that need to be solved. It can be difficult to find the right balance between over- sharing and collaboration within the Client-Consultant relationship; you don’t want to “cry wolf” too early or often, but you also don’t want your Clients to feel blindsided when a problem arises that they didn’t see coming. Specifically, I found when the need for an increase in budget (e.g. Change Order) would arise, many of my Clients didn’t understand where the need was coming from and it immediately created distrust that more budget was being requested without a clear understanding of how we got there. Upon further reflection, I realized that in an effort to present ourselves as Consultants who had a plan for solving every issue before our Clients were even aware the issue existed, that I was leaving them out of the entire process of collaboration and problem solving. Selection While there is a temptation as Consultants to only “put our best foot forward” in front of our Clients and shield them from an issue until we have a solution in mind, it became clear that this approach doesn’t foster understanding – especially when the challenges result in the need for more funding. I realized we weren’t bringing our Clients along for the journey. With this in mind, I started thinking of ways we can better “show and tell” to Clients through the ups and downs on projects, while still maintaining a productive relationship. The power of storytelling is an excellent tool to help find this balance. As noted in the course videos, “It’s not about a to-do list; it’s about connection” – and Storytelling is the vehicle for that connection. Application As a way of finding a practical way to start Storytelling with my Clients, I rolled out a project RAID (Risks, Assumptions, Issues, Decisions) Log and requested that we prioritize reviewing the list once a week with Clients. It was imperative that I didn’t just email this list, but instead we set aside time to “story tell” and talk through it front to end so there was both understanding and co-ownership of risks, assumptions, issues and decisions. This created open communication to take Clients on the journey with us for all the potential issues I was seeing on the horizon, but also proactively talk about potential solutions before issues became a reality. Within the RAID Log, we would link to reports and projections and use real-time data to help story tell where we were at and where we were going. In many ways, the seemingly simple review of this RAID Log provided the foundation for honest collaboration that allowed us to evaluate the hard data I was seeing and align that to risks and mitigation plans. Secondly, as also noted in the training course, true Storytelling can only happen when a clear sequence of events can be followed from beginning to end. With this in mind, we also started including our Clients in our Sprint Planning meetings in which we created Stories and spread those Stories into Sprints so the Client could visually see what the path forward looked like. This was imperative to our Storytelling because it allowed the Client to be a part of the planning process, but also identify risks with us as we were planning together. Previously, we had conducted these meetings internally. Conducting these meetings with our Clients allowed them to see how tasks/bugs were laying out across Sprints, how the timeline and budget were panning out, and ultimately gave us the chance to tell a story of how we saw this working or not working – and then it gave our Clients the change to become a part of that story early on by providing us with input and seeing what we were seeing from the get-go. Finally, if and when an increase in budget or timeline extension was needed, we leaned again on the data we were gathering from the plan we created. We could calculate Sprint velocity to help us project whether or not we were going to meet our target. Giving the Client live access to these reports ensured they always knew where the project was headed. Insight & Approach Once I instituted this new approach of transparent “Storytelling” with my Clients, and we came to a point where we needed to extend our project timeline to accommodate some issues we had encountered, my Clients were much more open to it than they had in the past. In fact, there was one Client who pointed out the need for a scope extension to me before I even approached them on the issue because they had been a part of the Story and following along with us from the beginning through the use of the RAID Log, ongoing Sprint Planning every 2 weeks, and live reporting. Through the power of Storytelling, the conversation with our Clients shifted from feeling like a timeline/budget extension was “happening to them” to them proactively managing risks and issues with us, and ultimately allowing the conversation to focus on solutions and options. Ultimately, the level of engagement, passion, and collaboration went up despite challenges because both Clients and Consultants were on the same page of the Story and aware of how we arrived at both problem and solution.
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4,070
[Pick the date] [Edition 1, Volume 1] VISUALIZATION Visualization, in combination with a clear business strategy, can reduce the typical fuzziness of front- end innovation. It can close the psychological gap between future and present; the future becomes more real for purposes of innovation in the present. Inspired visualization can be the proverbial “one picture is worth a thousand words.” It can help to bridge a time gulf of a thousand years or a travel span in outer space of a thousand light-years. For practical purposes of innovation, however, the visualized future image should have a reasonable connection to the present in terms of achievement .Visualization generally involves the perception of needs and preferences across a large population of potential consumers, conditioned by informed forecasts of lifestyles and external living conditions. Visualization overlaps with, but is not the same as, several other management- related concepts—vision and associative marketing. Vision refers to a broad, generally long-term picture of company mission and goals; it is not as concrete as visualization. Associative marketing is when a company advertises a product by tying it to a usually vague image of a desirable customer lifestyle (e.g., an enjoyable vacation). Such visualizations would not generally be adequate for specific innovative efforts in product design. A good visualization should encompass both attractive lifestyle images for consumers and realizable technology designs for innovators. The relevant future context should also be realistic in terms of expected social-demographic, economic and environmental trends, including trends toward sustainability. Many of these trends are evolving in an exponential fashion; future visualizations therefore need to be correspondingly complex—even “disruptive”—in scope. Reinforcing this complexity is the fact that forecasters often Mary Mohamed [THE QUOTE IS BOLD AND DISTINCTIVE. THE GALLERIES INCLUDE ITEMS THAT ARE DESIGNED TO COORDINATE WITH THE OVERALL LOOK OF YOUR DOCUMENT] [ T Y P E T H E C O M P A N Y N A M E ] disagree about the nature ,the growth rate ,of future trends, thus altering their potential impact on innovation in the present. Consumers’ visualizations of their lifestyle needs are often based on prior experience and convenience and may conflict with companies’ broad visions of future trends in product design. CONCLUSION The front end of innovation does not have to be so fuzzy. To innovate in the present, start by—and collaborate on—visualizing the future. The more consumer lifestyle detail, the better. Strong visualizations can clarify and reinforce the strategic vision underlying an innovation project.
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Aakash Kumar Aakash Kumar June 23, 2019 Reflection - Storytelling Context: I am a content marketer and often take on freelance consulting projects to learn more about different industries. Recently, as a part of one such project, I was asked to review and potentially rewrite a case study for a tech company that creates business management software for activity- based organizations such as gyms, ballet studios and parks & recreation centers. Challenge: The case study was about how the company’s software had helped improve the day-to-day operations of a local cheerleading gym thereby improving overall efficiencies, customer service and coaching. The purpose of the case study was to help the tech company generate leads from the market segment of gym owners and administrators. When I read the case study for the first time, I was left with a vague sense of accomplishment and many unanswered questions. The way it was written was all over the place as it tried to address too many concerns in a hurried fashion without communicating the impact the tech company’s software solution had on the gym business. Selection: To tackle the rewriting challenge, I chose to use the storytelling tool. As we learned from Raymond Baird of Mars Inc. in week 2, “Storytelling is the difference between solving a problem and creating a cause.” Stories are based on empathy and therefore are powerful tools to make any problem, challenge or situation seem more relatable. The consumer is therefore more inclined to react to a story than a presentation full of graphs and numbers. Application: Simon Sinek urges us to “start with the why” to inspire action. What this means is to get people to do anything, we must get them to understand our purpose. When I began deconstructing the case I was given, my first step was empathy mapping to answer the question, “who is reading this case and why?” to put myself in the shoes of the consumer the case was trying to target. To better understand the plight of gym owners and administrators, I asked myself questions such as “What are the top issues faced by cheer gym owners?” and “What do the right tools look like to tackle these issues?” among many others. Once I had a clear understanding of the gym owners/administrators’ pain points, I was able to create a flow for the story I was writing. This included identifying the key problem we wanted to tackle and explicitly stating it in 1-2 lines to establish the purpose of this particular case study. Doing so also helped me to choose which aspects of the software solution I would highlight in this case study. Ultimately, I asked the client to identify the quantitative impact the solution had had on the gym business in the form of time savings and return on investment. Insight: Any story is incomplete if it fails to answer the “so what” question. The stories that we find most frustrating/dissatisfying are the ones that raise questions and fail to resolve them. I chose to address the “so what” with a combination of qualitative and quantitative impact. To communicate qualitative improvements, I leveraged testimonials from the gym owners, coaches and customers to cover the different perspectives of various stakeholders. To communicate quantitative impact, I created a simple, easy-to-understand infographic highlighting the top 3 metrics that gym owners most cared about (return on investment, reduction in financial reporting errors and time savings). The final step to get people to do something is to give them several opportunities to do it. I did this by adding multiple calls-to-action in the case study that would allow the consumer to act on a desire by either requesting a demo or scheduling a meeting or simply learning more about the tech company and its solutions. Aakash Kumar Aakash Kumar June 23, 2019 Approach: The transformation of the case study was very evident through the results it generated once it was published. Not only did the case study surpass the company’s monthly lead generation average but also helped the tech company improve visitors’ time spent on the website and reduced bounce rates. Considering the success of the case study compared to others, the storytelling approach has now been adopted by the company to create all of its case studies. Using the design thinking methodology to adopt a more consumer focused approach meant addressing the consumer’s concerns instead of trying to sell a solution. Incidentally, we were able to sell the solution as a happy by-product of this approach!
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4,094
La Salle College Higher School of Economics Course - economics Essay “Global warming and markets: how climate change affects the economy ?” Written by Rosa Perna MDI-191 07.17.15 How climate change affects the economy? “The time is past when humankind thought it could selfishly draw on exhaustible resources. We know now the world is not a commodity.” Leo Ine Climate change has always happened on Earth but since the Industrial Revolution, human activity has been affecting the atmosphere, which has led to an increase in temperature and caused global warming. These days such problem as global warming is considered to be the most serious outcome of climate change. It is rapidly developing, affecting many areas of human activity. One of the areas affected is the economy, and I will try to look into this problem and state the most important facts. The first and most obvious fact is that the overall temperature is getting hotter. The statistic shows that the global annual temperature has increased at an average rate of 0.07°C per decade since 1880 and over twice that rate (+0.18°C) since 1981. This has its consequences. Some niches of the economy are slowly shutting down, but the others, on the contrary, are gaining rise. This is happening because some products are not relevant and needed anymore. To provide an illustration, not a long time ago, 10-20 years back, it was very popular in my country (which is Russia) to wear winter fur coats. But it’s noticeable that even the famous harsh Russian winters are now not that harsh. With every new year, we see warmer winters which are almost like European. Therefore, the manufacturers that make fur coats lose money because their products are no longer in demand. On the other hand, the summers are getting hotter too. People need to somehow cool down their flats or houses and the request for air conditioners and cooling systems has risen in the past years. Not only does our society know about the climate change problem, but it also is looking for a solution to it. Some actions have already been taken and some are just about to be so. Climate change has proved the weakness of the modern economic model. For more than 60 years the economy of consumption was thought to be the most effective and dominant model, however, its time has to end very soon in order to slow down global warming. Here’s why: first of all, the more natural resources people consume, the more damage it brings to our planet because of the greenhouse gases’ emission. This means that even if the countries are going to get richer, the atmosphere is going to suffer and worsen. Secondly, such economic model is not able to solve the global warming problem, consequently, there is no point of using it as it is incompetent. For example, we cannot burn that much of gas, coal and oil anymore. Because if we do this, we will not solve the global warming problem. Therefore, the owners of these fields are going to lose money as the fossils are not going to be mined. According to the statistic, those changes would cost about 2 trillion dollars. But there is an alternative for all of the fossil fuels. Many companies have already started using alternative sources of energy such as solar batteries, wind farms, wave power plants, etc. These energy sources do no harm to the atmosphere and help slow down climate change and global warming. The last thing I want to mention is the carbon fee. It is also called “climate income”. This idea has been supported by many scientists across the world. This is how it works: a tax will be imposed on fossil fuel companies and the revenue will be handed out to people. It is considered to be a very powerful way to stimulate clean alternatives. Also, handing out the revenue as an extra monthly income would make a real difference to most people. The idea has already been adopted by Canada and Switzerland. These two countries have made it work efficiently, so now the activists are calling on the other countries to do the same. All in all, it is hard to state whether the effect of climate change on the economy is positive or negative. On one hand, it “kills” some niches of the economy and makes people lose money. But on the other hand, the climate change problem forces people to invent something new and move on with it. It creates a platform for progress and a better future. Even though there are might be some difficulties now, I tend to think that the impact of climate change on the economy is rather positive. Sooner or later, people would learn how to earn money without terrorizing the natural resources so that we can keep our planet clean and safe. Sources: • https://engineering.stanford.edu/magazine/article/economic-damage- climate-change-may-be-more-you-think • https://www.usgs.gov/faqs/why-climate-change-happening-and-what-are- causes-1?qt-news_science_products=0#qt-news_science_products • https://climate.nasa.gov/resources/global-warming-vs-climate-change/ • https://www.climate.gov/news-features/understanding-climate/climate- change-global-temperature • https://interaffairs.ru/news/show/25416 • https://www.climatehotmap.org/global-warming-effects/economy.html • https://climateincome.org • https://www.nytimes.com/2019/01/17/upshot/how-to-think-about-the-costs- of-climate-change.html
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4,115
Reflection – Visualization and Customer Experience Challenge I have worked for several years leading a global B2B1 Customer Experience department and my challenge was to improve SME2 Customer satisfaction with the telecommunication services we were providing. Our SME Customer satisfaction was much lower than that of our Corporate customers and we were loosing market share. Through previous research analysis, we found out that the main pain point for our SME customers was the excessive time that our technical support was taking to solve their systems breakdowns. When looking at our internal KPIs3, you could see that we were fulfilling all our SLAs4, so our challenge was to convince main decision makers, within the organization, to set new SLAs that would fit our customers expectations. This was not an easy task, as it involved investing and decreasing margins in the short run. Selection To tackle this challenge we decided to use the Visualization tool, as this is a good tool to make a problem tangible and concrete. We thought this tool was the best one to ensure all people involved understood our customer expectations. We had tried it before with reports and other internal presentations of data, but without convincing of the urgency of the issue. Application In order to be able to applicate the Visualization tool, we decided to generate visual content that we could share with main decision makers. We organized a two weeks workshop to meet and interview our main types of SME customers, so that we could better understand their current reality. We picked up 15 SME customers, representing close to 80% of all SME different subsectors in the country. The sample included many kinds of business models, from bar owners to online service providers. We took pictures of them and recorded videos, making sure they expressed the importance and impact in their business of early fast technical support. All of them stated that early resolution of technical problems was vital for the survival of their businesses. We gathered all our Company decision makers in a room with one of its walls covered with the pictures of the customers we interviewed, including below the main messages they came up with. After all people in the room had reviewed the wall, we projected sketches of the three most shocking videos. For example, having bandwidth/video properly working on the day of the Champions league match was key for a barman’s monthly revenues, so if the break happened on Friday and the match was on Saturday, he needed assistance in less than 12 hours. At that 1 B2B: Business to Business 2 SME: Small and Medium Enterprises 3 KPIs: Key Performance Indicators 4 SLAs: Service Level Agreements moment we were offering more than 48 hours response at weekends for our SME customers, while our Corporate Customers could benefit from 6 hours repair response. It was clear for all attendees to the Visualization meeting that we could do it better if we aligned everybody’s goals, including our customers’ view. So, at the end of that meeting main decision makers agreed to reduce reparation time for SMEs to 12 hours and to launch a project to adjust all our internal processes to achieve this goal. Insight By applying the Visualization tool, we reached a common understanding about our SME customer priorities that hadn’t been possible before. My experience is that images and testimonies clearly work much better than figures or reports when concerning customer experience issues. The misunderstandings or prejudices disappear when is the customer itself who explains his/her expectations, and all stakeholders are willing to work together to reach a common goal. I did not call it Visualization tool before, but now I can tell I have used it successfully and I am passionate about it! Approach Next time, I will include main figures, summarizing the impact of the issue I want to address. Even though theses figures are in the reports, I think highlighting the big numbers also help to understand the urgency of the problem in the meeting (we had 40% of detractors among our clients and a fast decreasing market share at that time). Nowadays, we use Visualization much more often, and not only at the beginning of the design thinking process, but all over the transformation plans we launch. We use it at the exploration phase, as in this reflection; at the ideation and prototyping processes, working with Value Stream Maps to reinvent or simplify processes for our customers; and at the piloting phase, before scaling, to make sure that the solution fit our customers and our Company understands its impact. From my point of view, Visualization is clearly one the most powerful communication and negotiation tools we can use! By Lidia Palma. Madrid, 11/26/2018
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4,158
DESIGN THINKING ASSIGNMENT submitted by Rehab Mariam Example Reflection– Learning Launch Challenge I am an avid tech enthusiast always looking for new ways to make life better and easier. Having worked in the tech space for over 5 years and offering turnkey solution from different OEMS to different customers including leading hotel chains. Throughout my discussions with one of the leading coffee chains I discovered we had a common problem which was inclusivity and by this I mean making it possible for disabled people, deaf and dumb to be precise to dine in and still feel welcome naturally. Our challenge now is to have the right tools and process either through people or technology or combination of both in place. The project will involve having one branch of the coffee chain with around 10 employees this includes wait staff as well as the branch manager get trained on sign language as well as a new system/tool geared towards taking orders more efficient, this will essentially take 30 days as we try to incorporate actual walk in customers who are already skilled in sign language to mimic the anticipated scenario. Imagine a situation where the wait staff are not trained on sign language with no access to paper or pen for communication between a solo deaf and dumb diner and the wait staff. In the process we will work towards uncovering what the stakeholders in this case the waiters, branch managers and customer believe are barriers to success of this pilot. For this experiment we shall call the deaf and dumb as D&D. Some of our assumptions are 1. The deaf and dumb do want to be included in social functions 2. The wait staff will adapt to this clientele requirements from order taking to having extras substituted to issuing complaints. Selection Our combined team from the restaurant branch and my tech resources have gone through the different design thinking tools and settled on using the learning launch to test our assumptions and hypothesis for inclusivity. We shall pilot both the sign language and tech systems- the ordering app simultaneously. Application For our first leaning launch we had the branch and my tech staff trained on sign language for 7 days as there was no need to get trained on use of the ordering app that would enable the D&D make orders should it prove difficult to communicate in sign language. Next was to have 10 trained sign language individuals come in with 5 D&D friends of theirs to try out the new learning launch. The idea is to have the 15 individuals come in at the same time where the sitting arrangements would be 2 sign language experts seated with 1 D&D. The waiters would then be tasked with delivering quality service per table for this focus groups. At the onset the wait staff will try to identify which of the guests is D&D by greeting the guests in sign language and directing them to their tables whilst also offering the booklet menu. The guests will be asked to make there orders in sign language by the waiters for the complicated ones the order taking app will be used where the D&D can type in their meal option as well as ask for invoices and extras comfortably should they at one point in time dine in the restaurant un accompanied by a sign language expert. These sessions went on for 3 weeks with weekly shifts between accompanied D&Ds as well as solo D&D clients. Our tech team were in the background customizing the ordering app based on the feedback from the weekly sessions where the sign language experts would give their feedback on how to make the whole process from the moment a customer walks in to the point they get handed their bill. This tested our assumption that D&D clients want to be included in social functions, but everyone has to play their part either through learning sign language or using technology. We also incorporated surveys for the clients which included questions about our new dining experience, improvements they would like to see as well as whether they would return to the restaurant, these were conducted on a weekly basis. Insight Based on the rate of repeat customers from the D&D group it was evident that communication is a barrier and needs to be fixed in all scenarios and in this instance using the ordering app made it seamless such that the waiters still had time to perfect their sign language skills while the D&D clients didn’t feel pressured to express themselves and could still enjoy social interactions. Courtesy of this learning launch we managed to test out 2 earlier assumptions. We even got better data quality and more stakeholder buy in where in this case the stakeholders were the restaurant management as well as clients from the D&D group. The data quality from the surveys on customer and wait staff feedback enabled my tech company improve the ordering app user experience to include digitized menus available once a customer logs on to the restaurant wifi. This info proved useful for roll out across he entire restaurant chain. Approach Since the teams are conversant with the launch tool as part of design thinking to develop new ideas and are ready to roll out in mass across their chain of restaurants I would also recommend the use of mind mapping for future launches as a precursor to the learning launch, this way we can gather more ideas to be tested out and more assumptions as well.
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4,161
Challenge: I was introduced to mind mapping through a mentor who challenged his employees to 'think different'. When we met to work on a business problem one of the first things he would do is draw/doodle/map what he knew and input from the meeting on a white board. I have also been part of mind mapping exercises at sustainability conferences and in market research. Right now I am laid off late in my career and looking for change towards doing something I will find interesting as well as provide a more balanced lifestyle. Selection: So naturally the tool I selected is mind mapping. My intent was to think freely about what is important to me combined with what I like to do within some type of goal framing to prepare for possible execution of the idea. Application: First to prepare I read some books and articles. There was one from Fortune magazine with advice from Warren Buffet about focusing on few things and prioritizing one goal in order to be successful. A professor recommended the Marshall Goldsmith book Mojo. Also I was working with an outplacement service to modernize my resume, practice elevator speeches and interview with recruiters to polish self promotion skills. While this was going on I set aside some quite time to mind map my immediate future. To think about what I want life to be like combined with what I was learning. I took a large piece of paper and put 'Ashley 2015' in the middle. From there I thought about major areas of interest and spidered them out. The areas I wound up with are: People, Health, Finances, Home. Each of these encompassed a few more areas in detail so I kept spidering until I felt I had no more ideas to add to it. Insight: After leaving it alone for a day I sat down to review it. Overall I like having the visual to easily be able to focus on how this years goals provide direction for the future. I found alignment in some of the items and started drawing dotted lines between them. For example, journaling daily aligns with writing Linked In posts and to my goal of writing a book about analytics. Approach: Mind mapping for goal planning is something that can be repeated as needed. There are apps for it that I have used previously but I like just drawing it out with a pen and paper. It helps me keep focus on the ideas rather than the technology. I don't think I would use a different tool. Rather I feel I would like to continue applying mind mapping on this and other projects.
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4,176
VISUALIZATION IN RECYCLING Magdy Ruslan MAY 18, 2016 DESIGN THINKING Challenge Some friends of mine and I have started a project about recycling. It consists in getting the people to separate their plastic bottles and bring them to a specific spot where they can obtain a compensation for them (some sort of discounts in different restaurants and business). When the bottles are delivered, they are weighted. Is intended to receive bottles from different kind of products each day of the week (example, Monday beverages, Tuesday oils, etc.). The project is intended to impact people from all ages but is best focus in young people around their twenties that live near to a university. The problem with that is that we need to discover all the reasons why people wouldn’t take their plastic bottles to the recollecting spot and what we can do to change it. This is the main purpose to make this activity and use the techniques learned in the course to evaluate the situation. Just as general knowledge, we put the plastic recollected in a specific process to transform it into different kinds of plastics forms that can be used to produce other type of products that are, then, sold to obtain founds to reinforce the ecological mindset in the community. Selection We selected this tool (visualization) because it helps to view in a graphic way the situation and with that, start viewing for possible solutions or ways to act toward it. This allows the team to analyze the situation from different perspectives and understand them, to select the best path of action and know what could go good and bad. It also helps that, even that the team decides to focus in one specific aspect at the beginning, after a time we can go back to the diagram created and continue with other important aspects for the project. Application For doing the activity we first started by putting the collecting spot in the middle of a big white paper. And decided, as a team, that we were going to put circles around the spot. Each circle represented how far or how proximate a problem or situation was with respect to the recollecting spot and the team control. For each given situation we recognized we draw an icon or object that represented it. For that process we started from the inner circle through the farthest one. We take turns to say something that we see can happen, if someone have nothing to say the following person can take his turn. But this was no limiting to keep just the original idea told by the member of the team, it was important that the rest of the member construct over that idea by complementing it. At the end we get another round for every circle starting again from the inner one through the farthest, this with two purposes in mind. The first purpose of that ending round was to add more ideas if there were left and the second one to move ideas from one circle to another if they needed to be reconfigured. At the end of the process we have a schematic view of the recollecting process and the situations that can arise and make it not to happen in a right way. Insight What we get from the activity were some important insights to consider when selecting the spot and the process of collecting the bottles. I describe the insights in the following list, starting from the ones of the inner circle to the ones of the farthest one. • Inner circle: o People would not come to deliver their bottles If the weighting system is broke o If the recompensating process does not work in a proper way o If they do not see the results of all the plastic bottles recycled • Middle circle: o If they don have the culture of recycling o If they do not have the information that the recycling spot is available for them o If the day for recollecting the bottles of a specific product does not fit to them • Farthest circle: o If the recycling spot is far from their homes o If they do not have the time to go to the recycling spot Approach In another chance of doing this process I would like to take the same activity, visualization, but made in another way. What I would do different would be to create a net to match the situations that are related or could be attended by similar actions. I would also like to have people from the community involved in the process and not just the team members. This would help to have different points of view and opinion of people that is not cycled with the project.
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Anne Marie Sanquer Final Assignment Coursera Design Thinking for Innovation Step 1-Consumer behavior visualization Challenge and selection My challenge was to improve the experience of students around applied projects in a class that was being piloted in a downtown classroom. I wanted to find possibilities for curriculum that revolved around community integration weekly. The project focused on a 14 week night class involving 35 students learning about consumer behavior in the downtown core. My focus was to uncover how to incorporate local businesses into the curriculum. Selection included students going into their 3rd year given that it was a 3rd year course in the degree program. Application I started the process by having students wander around a set area in the downtown core –four block radius around the downtown classroom. They took pictures to visually present businesses that caught their interest, consumer behavior they saw on the streets and in stores, and areas that seemed to have a distinct culture to them (such as Chinatown). “Photography is a very rich way for us to understand our world. “ (Topon, n.d.). For example, students took a picture of a very expensive shoe store and indicated that they would like to learn more about how the layout of the store induced consumers to buy the expensive shoes. The students were then formed into groups and shared their photos and what each meant to them— why they chose them, what was interesting, what they wanted to learn from them. After sharing, the student teams chose 6 photos from the group to showcase which business and/or area they wanted to visit and why. All the groups submitted their photo collection. I reviewed the submissions and then mind- mapped the topics based on the write-ups. The mind map help determined how the businesses would fit within the curriculum topics and readings. I then ventured out to each of the businesses and/or locations and talked to the businesses about organizing a student visit outlining the purpose based on the research. For instance, in the shoe store example, the manager offered to provide a tour and explain how their use of natural wood and unique settings showcased their foot-ware providing a unique shopping experience and influencing buyers to choose their shoes for their uniqueness—cultural and demographic influences that tied to the readings. Insight and Approach I have several take-away learnings from this exercise. First, photography is easy with Smartphones now and it really captures the visualization process. A picture was a good bases for the students to put into words the areas they would like to study. The pictures were a great tool to help me mind-map and the mind-map helped visualize how the course would unfold matching store visits with course readings and learning outcomes. The mind-map was hand drawn and so not able to include in this report. Last, the students had buy-in as they helped chose the sites to visit. Anne Marie Sanquer Final Assignment Coursera Design Thinking for Innovation I think this visualization process was great tool for a course that was in the community each week. I would like to use it again for course design where students are able to input their vision of the layout of the course. I think it could be done using the web instead of actual pictures if that is not possible where students can research online the brands they would like to explore and why. It would also work at the end of the course where students use pictures to capture what resonated with them the most and then those could be used as a building tool for the next time the course is offered. Florian Singer (nd). Visualization tool. [video file]/ Retrieved from https://www.coursera.org/learn/uva- darden-design-thinking-innovation/lecture/xju53/visualization-tool
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4,191
Design Thinking for Innovation student: Francesco Rizzi Final Assignment Challenge Me and my team were contracted as design consultants for innovation by a Training Company that offers courses for businessmen/women and entrepreneurs. These entrepreneurs have various levels of knowledge and seek the most diverse types of courses, from basic courses to more advanced courses in order to help them start a new business or improve their current business. The Training Company has noticed a recurring decline in demand for its courses. So we ran some design thinking activities and we mapped different customer profiles (personas) and what was their main concerns which was causing the decreasing search for courses. The main problem identified was that the lessons are being given just as 20 years ago - in a “traditional” way, but the society has changed a lot since then. So, our challenge was to change the dynamics and methodology of the classes, the tools used and the physical space that must change to adapt the new reality of the students (access to technology, more information but less time to learn). Selection As we have gone through other design thinking activities that allowed us identify the best solution, we realised that we were ready to test the Learning Launch tool. This tool would allows us to quickly test whether the new idea and concept of the classroom that we designed will meet the students’ desires. Application The strategy for our learning launch was trying to test a new concept of classroom, class dynamics and instructional design. Our assumption was that a new classroom layout would engage students in a more dynamic class. We reorganize the classroom with whiteboards around its wall, 3 lcd televisions in which the students could group together and research topics together and also present their findings to other classmates. We also asked the instructor to reorganize the class content, so the studends would be engaged in trying to solve a problem (we called it a “mission”) without a previous content/knowledge. This would test our assumption that students would be more engaged after trying to accomplish a task - they would probably fail, but mainly they would understand “why” they are learning. Insight After running the first learning launch test, we realized that our first assumptions seemed to be right, but we are not able to compare with a more “traditional” classroom. So we ran a second test, this time we created the same course with two different structures: one with a more “ traditional” approach and another one with the more innovative way. Doing this, was possible to realize what worked better in the new classroom. We also tried to change some students during the course to observe how they would react to different contexts of classroom, and we found that the “traditional” students scored less than others in the final assignment. Approach When this training company contact us to solve their problem, we gone through several design thinking activities but their staff (teachers and coordinators) were not confident if their ideas and assumptions would work for real. So the best way to confirm if their idea would work was to prototype and test in a real environment. So the best way to do this was using the leaning launch tool.
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4,214
Alvaro Moreno Rajagiri College of Social Sciences University of Dhaka Khurais Mega I have been working for an association since 2005 called United Nations, created in Toulouse with the aim of creating artistic projects inspired by the cultural fusion of Latin America and Europe. The most difficult thing at the beginning of the association is not only creating art, but art that can interest a local audience. The night parties and concerts were the most successful at first among a group of young students between the ages of 22 to 26. Musical and dance were more welcome than sculpture or audiovisual projects. After the first 3 years the association went through several ups and downs of the budget. until 2007... At that year we had the opportunity to do the first international urban art festival with Latin American guests in France. We were not prepared as an association for that time. Latino Arte: Latin American urban art festival in Europe. I’d traveled to Bogotá where I was meeting the elite of local street art. Their desire was to travel to Europe and show their talent. The first step was to convince the other members of the association, that this was an opportunity to achieve several objectives: 1. Create a true international art project 2. Increase our visibility in the cultural spectrum of Toulouse and Colombia 3. Incursion into another unknown but interesting artistic field For convincing a group of people about a project, the most important thing I think is the visual. A logo with which a project can be identified, in addition to that I think is also necessary a poster or a cover image. With this first step (the logo), people can get an idea of ​what it represents and how it is represented. Like the Latino Arte logo: Once the logo is established, then it is necessary to continue with the visual to nurture the storytelling, a message or an idea. I was looking for a story or a curious fact. So I went to look that, in the history of graffiti in Bogotá. The strange thing is that it has to do with Justin Bieber. “In 2011 after the murder of Diego Felipe Becerra in Bogotá, by the police. The public opinion had as an excuse that he had been sought out as a vandal, polluting the streets of the city with graffiti. A week after this disastrous event, was Justin Bieber's visit to the city. Where, accompanied by the police, he went under one of the bridges to do a tag. The police hypocrisy and citizens double standards, angered hundreds of urban artists, who in one night filled many walls of the city with paint in protest of the event. From that moment the mayor's office, with no other choice, decided to provide support for urban art, and since that moment Bogota became one of the street art capitals in Latin America. With this story in hand, it was easy to allow the other people get involved into the context, but the context needs an aesthetic, the visual set that develops the universe of the idea. The dossier : With the agreement of the graphic content that would come to Toulouse thanks to the guests, only remained some problems. The problem of not having a previous basis for an event of this size, and no budget, so for those reasons some of the members abandoned the project for fear of failure. Of 15 associates in Guayabo, only 2 remained for the organization of the event and the search for resources. At that time we went to look for stakeholders in the world of local urban art, to ask them for walls. Paint companies wanting to recycle materials that were going to be sent to the trash. We even contacted a circus association called Cirque du Soleil, who gave us kind of a hostel for the artists' stay for ten days. At the end of a long process to leave our comfort zone understanding the complex world of Latin American urban art, seeking and finding new partners for the development of the project and reducing costs with collaborative solutions, the other members of the association were able to understand that the challenge creating the festival was not so much economic, but creative, innovating solutions for each problem. They decided to come back, stay and work with us. Since then the festival has become the most important project of the association, winning in 2014 the help of the French Ministry of Culture, in 2011 a contract with France Tv in Paris and with the Clermont Ferrand mayor's office, and in 2016 a contract with the Lille city.
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4,219
Design Thinking for Innovation Reflection Sarah Gomez Tool – Visualization Challenge and Selection Þ The tool is visualization and this one is about a representation of the information that you are thinking and helps understanding the context of the people and patterns that you maybe have. The challenge is from my class assignment, and it is about me creating an innovative product that can be used in the future around year 2027. I choose this one because it allows me to show the product in a more graphic way, also it´s shows how the design could be seen and how it would be sold and his entire business model, all of this represented in a presentation with images and everything. Application Þ To start, in a document I made a list with brainstorming and each one had a description of the use and function of the products. After an analysis, I was able to choose the best one that has all the required points. The one I chose is about a designer mirror, which is a programmed mirror where you have all the clothes you have in your closet (previously you registered it in our application) and just by putting what you want it will form sets of clothes that you can wear with that style, and you can see how it would look like on you. Þ Now that I have the idea of the product, I began to specify it more and more with its business model and what it is that generates value in it. Already with all that information, in order to give my idea to my teacher I made a presentation which graphically explained all these concepts of the benefits, their way of using it and everything necessary so that my teacher can visualize my idea. Þ In the end, we also did that presentation on video but as an advertisement that promotes it so that it can be seen if the idea is attractive to potential clients. My teacher, when reviewing my homework, gave me a good grade and commented that I actually did understand the task, besides, he said that the presentation did graphically demonstrate the product that I was explaining and that it was very visual for people. Insight and approach Þ What I have learned with this challenge is that if I didn´t create an image of the product my teacher wouldn´t understood the idea that I wanted to show as the way it is, and also the whole process of brainstorming is a really good idea because it allows you open more your mind and be more able to think outside of the box, this way of express your ideas still being a method of visualization. Þ Overall, with this course, I learned that the four design thinking tools helps you to give creative solutions, empathic and open for experimentation. And my favorite part is the four questions of what is, what if, what wow´s and what works, these ones are for understanding more what the clients need and want. Þ Next time I would use the storytelling in the part of the advertisement video because when you tell a history it allows you to connect with the emotions, character and the values of the people who use this kind of products. For this history you need to create a moment of reflection to leave them intrigued and interested so they would want to participate. I believe that this tool is a good idea to use to because you can create energy, passion and emotion with your product.
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4,227
Mohamed Smith (agood@gmail.com) Visualization Challenge (WHAT) The challenge I have selected for the visualization tool is the bank account opening experience for small medium enterprises (SME’s) in the United Arab Emirates (UAE). SME’s have made it clear that they struggle to open a bank account in order for their business to operate & incorporate in the UAE. This is due to the extreme amount of paperwork, financial history & requirements that are unrealistic for SME’s. We (a bank in the UAE) had the opportunity to collaborate with the UAE government, regulators & the team responsible for a “digital shift” federal initiative. Selection (WHY) Visualization, as described by Denise Gomez, is a method or tool of thinking visually which allows a multitude of people, or their brains, to be on “the same page”. A way for everybody to be able to relate to & understand the problem, idea or solution the same way. Visualization removes the ambiguity & imagination our brains do naturally when in discussion or when reading words by replacing it with pictures, diagrams or drawings. For this reason, visualization was used throughout this project and throughout the design thinking process. With a number of different stakeholders, expertise & a range of understanding of the problem, visualization was seen as the best way to achieve mutual understanding and also a way of expediting meetings, explanations and ideating. Application (HOW) As mentioned, visualization was used throughout the project from discovery or the “What is” phase of Liedtka’s process (whiteboarding, stakeholder mapping & process mapping) to final concept (wireframing, storyboarding etc.). For the purpose of this document, I have selected an example where visualization was extremely beneficial - “digitising paper forms into a web application”. I was tasked with evaluating the current process of account creation, with multiple forms and documents to be submitted by the applicant. After a full evaluation I presented my findings to all stakeholders by showing them a complete application, around 5cm thick worth of documents and a simple user journey between the sales rep & customer. I also identified the required fields of information required, mapped this out and shared it in the form of a colour coded visual diagram. Not only did this highlight the number of times duplicate information was asked from the customer but also the amount of “non mandatory” information. Having a full view of the stack of documents, customer journey & the diagram made the project team realise how tedious and unfriendly the customer experience was. Mohamed Smith (agood@gmail.com) Insight By using visualization, the biggest insight was duplication of activities required of the customer. This insight allowed us to do two things. One – Eradicating the need for the customer to submit information more than once. Two – to remove any “non mandatory” data input, simplifying the ask from the customer from 153 fields of information to 30. Furthermore, we were able to challenge regulators to remove some fields as they had a good understanding of the current poor customer experience. Approach A key learning from my approach was that visualization is an excellent way of gaining mutual understanding across a mixture of stakeholders from process, tech, business and decision makers - just to name a few. I would certainly think twice about the level of detail of visualization that is required in the What Is phase. I made the mistake of going to the extreme of drawing wireframes of the web application to illustrate that the initial customer data input, if accurate, can be used multiple times without the need of any further customer input. This did really help my argument in taking a user centred approach, but at this point the realisation of the current poor experience was enough. The time taken to draw & map out the wireframes could have been spent better during the What wows phase. **No diagrams or images were attached due to confidentiality agreement
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4,236
Reflection Bryan Sanchez Challenge, Analysis and Selection The challenge I have chosen to create this reflection is a personal problem, which consists of the following: Due to the sanitary and economic crisis generated by the covid-19, me and my family have had to move to a municipality called San Sebastian de Mariquita, located in the department of Tolima in Colombia; This year I have been admitted to the National Ankara University, in Manizales campus, and in turn to the Pimpri Chinchwad College of Engineering, in Honda campus This caused me to study two careers at the same time, and due to the action of the government to return to normality, it has generated a problem to move to one of the two cities to continue my studies in person, or as a second option to move to the city of Bogota to continue my educational process in that city. The factors that are strongly connected to the problem are: The distance between both universities, Low amount of economic resources for the support in any of the two cities, The short time to return to receive face-to-face classes. The problem has several aspects to observe, both positive and negative of each option mentioned above. Advantages and disadvantages Advantages of the Manizales option: - It would not require a major relocation. - It is a more economical city - It has great housing offers for students - Manizales is a safe and quiet city Disadvantages of the Manizales option: - Need to travel every weekend to receive classes in Honda (approximately 4 hours of travel time) - It is a new city where everything is unknown - It does not have good job opportunities for students Advantages of the Bogotá option: - It does not require travel to another city to attend classes at both universities. - It is a city that I know, and I know how it works - It has good job opportunities for students - I have family currently living in that city, who can support me. Disadvantages of the Bogotá option: - Despite having ample opportunities for student housing, they can be expensive. -It is a busy and unsafe city. - Requires a large relocation Selection Thanks to the knowledge acquired throughout the Design Thinking course, I have found the possibility of a solution through the Learning launch tool, since it allows me to see the different perspectives of both options firsthand, without influencing the educational process in a significant way. The Learning launch tool allows me to see every aspect of each option respectively, creating an action plan, thus facilitating the decision-making process on my part. The Learning Launch tool allows the entrepreneur, entrepreneur or manager to act on situations through experimentation and is the best way to decide which option is best for me. Insight By raising this idea in the challenge in question, the points from which the problem can be seen were applied, not only from the educational point of view, but from economic, family, work and other perspectives related to the human being, the application of this idea opened the panorama to show all the opportunities and the different factors that surround and influence the problem. The idea of learning through experimentation is applied to this problem generates an action plan based on 3 main factors to decide following an action plan which is: 1) Attend Manizales for the first half of the second semester of the year 2021. 2) Travel to Bogota in the vacation time of the semester mentioned above to see the possibilities of housing and support. 3) To make a comparison of what was the best experience and the option with which I feel more secure. The 3 factors to generate a decision are: 1) Employability 2) Affordable or moderate housing 3) Low food and transportation costs Approach Following the same path of the Learning launch, the possibilities of change are almost infinite, since it is based on experimentation and each situation is presented in a different and unique way, so it is a versatile tool that allows you to generate different action plans, this quickly and effectively, however it is a double-edged sword, since being a tool that allows you to experiment generates a high possibility of failure, due to the same risk that the tool generates, the next time I would use a tool such as visualization or mind mapping, since it allows to see in a more graphic way the possible results.
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Page 1 of 2 Reflection on Storytelling By Zakir Challenge I have been working at government institution for some years. Along with the team, I developed regulations particularly in tax issues. We encountered many challenges in the regulation drafting process from both internal and external stakeholders. I limited the scope of challenges to internal stakeholders. Why was that? It consumed significant amount of energy, time, and resources to involve in a long period of meeting and debates just to make a regulation. Unfortunately, after reaching internal consensus, we could not implement the regulation because external stakeholders resisted it. In the worst case, we had to withdraw the regulation to avoid more conflicts. How could such a long process of making the regulation be useless in no time? As we knew, we could not predict the response of external stakeholders. That was why we focused on making internal consensus fast and cheap. Because if external resistance happened again in the future, then we could fail cheap too. Selection How could we reach internal consensus fast and cheap? I tried to make a list regarding the most likely sources of disagreement by doing observation and interview on experienced regulators. I found insights such as lack of information and poor assumptions, use of highly technical terms that could not fit into diverse background within the regulator forum, inconsistency of the participants involved in the drafting process, and inadequate holistic point of view to tackle the problem. We chose Storytelling to tackle these issues because we needed to create the drafting process became simple, holistic, and interesting. Application We made a proper plan to make the discussion clear, concise, and to the point before entering each step. We prepared a set of relevant and reliable data as a baseline. We also ignited ideas and delivered guidance through a series of question to make a common point of view regarding the problem, the purpose of the regulation, the scope of the regulation, and the default structure of the regulation. We prepared a separated whiteboard to put any rare words if anyone told them in the discussion. In the first step, we shared the main idea and relevant data source. We created questions: were there any problems? how significant was the impact if we could address the problems? This triggered all participants to involve in a discussion and we limited the discussion to develop 3 top problems (we used to be familiar with The Power of 3) with the most significant impact. Then, we entered second step in which we described how we can address each problem through a specific regulation. We shared a holistic point of view by converting comprehensive data into a form of identified trend, ranking list, comparison, and contradictive fact, for each problem. We created questions: were they holistic enough? which problem with the highest possibility to be solved? We triggered a discussion again to reduce the problem only to one. In the third step, we displayed time constraint data to guide the forum to be more specific about which side within the chosen problem needed to be addressed in a short term and long term? This triggered the participants to discuss about the scope of regulation. We encouraged participants to vote. In the fourth step, we delivered storytelling consisted of the summary of steps taken to confirm the problem and convinced participants to commit into the drafting process. In the Page 2 of 2 fifth step, we began to draft the structure of the regulation by using the holistic point of view for the chosen problem provided in the second step as the starting point and worked according to the time constraint. In the drafting process, we use storytelling to emphasize on how important the participants to discuss only substantial matters to avoid misunderstanding (to convince them to be fast and cheap). Storytelling brought positive insights. It was effective to create a sense of belonging and avoid misunderstanding. The participants felt easier to understand the purpose of each step since we storytold the essence of the data through trends, rankings, comparison, and contradictive fact. These could lead to a faster and cheaper regulation making process. But in the contrary, storytelling was difficult to implement if we could not find insights within a complex data, define the critical questions, and communicate effectively to convince participants because we wanted to be clear and concise, not too talkative. Insights Since we initiated the Storytelling process, we had been able to increase our creativity and maximize collaboration with diverse background outside our institution. We had to learn on how people could reach consensus, how to communicate effectively, and how to use a simple visual aid to make the discussion more interactive. Storytelling should be capable of convincing external stakeholders. However, many people already build a gap even if they were able to understand the purpose of a regulation, because naturally they do not want to be regulated. This could be more challenging than internal consensus issues. This confirmed me that we could not apply design thinking to solve every issue. We need a proper Reality Check first. Approach In the future, the ability to understand the essence of a data will be a huge advantage to make a proper Storytelling. We have to collaborate with IT division first to gain a better approach. Storytelling could be more successful if we were able to combine it with other tool such as Mind Map. We will use Learning Launch on other regulations which are already drafted but not being published yet to test the water on some predetermined respondents.
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4,276
Reflection – Storytelling Author: Jean Pierre Jouanne Challenge & Application I am currently working in France in retirement homes called The Coca-Cola. During my working time, I greatly interact with senior people. While taking this class, I realize that I use Storytelling on a daily basis. Module 2 of the class introduce a concept that I love and that can be easily implementable while I try to solve resident’s problems and anxiety issues. I describe myself as an open-minded person that can easily share lives stories with senior residents. By listening to their concerns, it helps me visualizing areas to improve and start my thinking process in order to develop new strategies. By applying this strategy, I am able to improve their satisfaction levels on many different levels (canteen repartition, reorganization of visits time and so on …). Application My story, I think, will talk to everyone reading this paper. During the difficult context on the crisis we are all facing, the badly famous COVID-19, I was able to use storytelling to comfort the elderly people I’m working with. During this stress-generating times, I was in charge of developing and addressing elderly people needs. At the management meeting, the director of the center wanted to apply rules dictated by our government strictly. I took a stand, explaining to the director that the situation needs to be addressed differently while still addressing rules dictated by our national leaders. Then, I told them the story of this old lady in the residence. This particular lady was especially impacted by this sanitary crisis, she wasn’t sick, she was simply afraid about the consequences of sanitary restrictions. I took the time to sit down and listen to her concerns. She explained me that she wasn’t necessarily scared of being contaminated, even though she knew it could be fatal for her. What was worrying her, was to fact of being left alone in her room without any human interaction. She obviously needed attention from us more than medical treatments. Thereafter, I opened up to her by confessing that the situation also had a negative impact on myself. Simply the fact of opening up to this person, made her realize that we were in same situation and that I would be here to support her even during this crisis. Approach & Feedback This story might sound straight forward, and it was for me too. However, after, listening and learning from the class material, I realize the multiple applications for the storytelling tool. After talking to this old charming person, it made me realize that the straight forward application of sanitary restrictions could not be applied in our retirement house. Elderly residents should have a say on how to apply those life saving restrictions in order to reduce the stress induce by this worldwide sanitary crisis. After telling this story to the management board, I think they realized that their business was revolving around elderly person wellness and not strictly only around the medical health. In this case, we decided to integrate two types of “Contactless meetups” for family visits in The Coca-Cola that were in adequation with sanitary regulation. First option, was to organize virtual family visits for residents who were incline to select this method. The second one was to create a safe space were family could see, hear, and talk their elderly family member without being in contact with them. In conclusion, this course allowed me to better understand tools available to me for better responding to previously unsolvable problems. In the future, I will be more incline to use visualization, mind mapping and learning lunch tools in decisions making processes.
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4,278
Design Thinking reflections. By Diogo Costa Nov. 10th, 2018 Challenge:​ I just became a partner of a small consulting firm, in Brazil . Our focus is to help medium to large businesses to build and implement Strategic Planning (key goals, KPIs, etc). My typical customers are local companies, still led by the founders’ family members, looking for improving profitability and paving the way for the next decades. My challenge is most of the time related to selling a vision, both for the present and for the future of my customers. Many times, words, numbers and spreadsheets are not enough, I need something more powerful and thatś where VISUALIZATION tool has been helping me to deliver some compelling stories Selection: ​ Visualization is a tool that by using visual elements, sometimes combined with data, helps us to communicate more efficiently with our audiences. One example: when I say or write something each person in the audience will make his or her own image of what I am trying to communicate. But on the other hand, when I draw my idea and build a compelling story, people will visualize the same way I do… they may disagree, but at least we are all in the same page. I like the way the book “Designing for Growth΅ (chapter 3) describes how visualization is the transformation of information into images and the impact visualization has on human beings. Application:​ One of my recent customers is a family owned brewery. I was called there to help the company to reach profitability and prepare for growth. I had a large number of meetings to collect the financial and operational data… and I was about to start preparing the recovery scenarios when one idea came to mind… do I see the future of this company the same way the owners would like it to be? Then I’ve decided to test it. In the following meeting we did not discuss any numbers, I just asked the board of directors to draw of what they actually envisioned for the future, and then a big revelation came. For more than we all were talking about the same numbers and projections, their dream was very different from mine. I was preparing the company to grow big while they wanted quality (products, points of sale, etc) and more importantly, they wanted to enjoy a good life style… no more working long hours. Insight:​ Well, my insight was very impactful to me and to this case. Our cultural differences combined with our life experiences build on each of us different expectations for the future and also for what we consider success. I was building a scenario to the company that was “success” to me and to my partners, but not to the company owners/directors. I am glad I noticed this and was able to fix it. Approach:​ Since I’ve completed the work at this customer (few months ago), I’ve started to use the Visualization tool way more often. In some cases, when I see that the customer is more open minded, I ask them to draw their desired future in the first meeting. And only then I start collecting hard data from operations, market, competitors, etc… The case described above really changed my professional life and the way my firm communicates with our customers.
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4,287
VISUALIZATION REFLECTION Challenge & Selection As an 8th grade student, I use visualization a lot in my life. In my classes, I strive to not only memorize the information presented but also understand it. In order for me to do this, I use visualization. Some of my peers who struggle constantly ask me for aid in their respective subjects which we share. I wanted to challenge myself to only use the tool of visualization to help them. I selected visualization as we are now studying geometry and it's very important to learn how to visualize things. Application The main problems that my peers have with math are fairly simple to solve with visualization. For example, some of them aren't comfortable with the relatively important concept of isometries. In geometry, an isometry is a rigid transformation between metric spaces. Most of my classmates simply try to figure out and isometry by using a formula. However while being sloppy, a formula can give you inaccurate results due to an unforced error. Geometry, however, is the perfect candidate for usage of visualization. What you have to remember while doing simple isometries is that it is usually possible to do without any formula what so ever. One example a 180 rotation transforms from (x,y) to (-x,-y). For people who were just barely paying attention in class, this concept isn't one they are likely to remember. So when I was doing homework with a friend and they start asking me for help on an isometry by saying they forgot the formula I switched my approach. In the past, I would simply tell them the formula. This time. I explained to them to visualize the shape than explained how it usually transforms diagonally. After doing this a couple of times I found it to be a lot more helpful for them and I switched my approach. In this scenario, the tool was applied effectively. However, geometry is a very specific domain which visualization works very well. Most other areas of math cannot be explained this easily due to the fact they require complex formulas. Geometry worked very well because lots of geometry is a visualization so it is easy to expand that to other areas. Fernando Soares Insight and Approach I've learned lots from this challenge specifically how to explain things to my peers in different ways. Apart from helping my peers, I can also help myself understand more concepts. Not only math but in all my subjects and also in life. Design thinking has really transformed my perspective on problem-solving. Now, when faced with a challenge or a problem I immediately turn to the steps introduced to me in this video. If I were to do this challenge again I would turn to challenge a little more out of the norm to me. Geometry I felt was too easy to get a complete grasp on the concept I. Next time I would turn to a concept out of school and out of my comfort zone. Because I realized how powerful of a tool visualisation is I will use it now in my day to day life.
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4,295
Rosa Jaque The tool of Visualization Challenge: I am an architecture student, since the first day of my career I have been facing different challenges. However, I can say that creativeness and discipline have helped me to overcome them. For this assignment I chose a challenge that consists on designing a rural community school located in Mexico. The project must be functional, sustainable and must minimize costs; and I will solve it by using “The tool of Visualization” or “Visual Thinking” so have broad options. Selection: “Visual thinking” is a way to solve a problem from the creative side of the brain. It is also a way of communication. Visualizing is important in the designing process, that’s why I chose this tool because as in architecture it lets you think in a none-verbal way. Application: Visual thinking does not mean just drawing but to go further than words. For this project I would try to first visualize spaces, materials and most importantly, how the experience in that place I´m imagining will be. To make it effectively, I´ll create images such as renders so I can show to other people my ideas and explain them easily. My intention is to sell ideas, to convince people to buy a project even when they haven’t even touched it. On the other hand, most people think that using cheap materials or cheaper construction methods is not particularly good looking or secure, but I would like to demonstrate that it is not true and the best way is through images. Insight: In my opinion, to innovate results from exploring different solutions or alternatives for particular situations and I think visual thinking is perfect for that. By exercising the creative side of our minds we could redesign solutions when we need it. Approach: I will not apply a different tool but I’ll rather complement the process previously described with photography, so I can get more ideas that can help me build bridges to bigger projects than I could imagine.
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4,313
Mauro Carella 1 “Design Thinking for Innovation” I. Challenge I am in my second year in the MBA program at National University of Malaysia. I am currently working on one of my elective classes, which is “Innovating through Design Thinking.” I wanted to not only gain knowledge on the different processes that take part in design thinking, but I also wanted to get my hands on a real project where I could see the results of such an effective technique. I came up with the idea of developing a new solution for “poop scooping,” since in the college town where I live, 6 out of 10 students own a dog. The action of poop scooping can happen in different places such as home, sidewalks, parks, friend’s house, or any place where a dog owner decides to take his or her dog for a walk. The process of cleaning up the dog’s poop is, in my opinion, probably the least desirable stage when walking a dog. Therefore, when I made the Journey Mapping of the poop scooping experience, this was the stage with the strongest pain and with the lowest emotional point, thus creating a space for innovation and opportunity to offer a better solution. II. Selection I chose the tool of visualization, which according to the book “Designing for growth: A Design Thinking Toolkit for Managers,” is “the transformation of information into images that you see, either literally with your eyes or figuratively with your mind’s eye.” This tool is used in the four “W’s” of the design thinking process: what is, what if, what wows, and what works. I decided to use this tool in the process of “what is,” since it helped me make my ideas concrete and situate the potential customer (students) on the same page when conducting ethnographic interviews. Even though visualization does not eliminate the “vagueness” that is present in the interviewer’s words (vagueness because I did not give students any clue about how my product might look like, in fact, I did not know how it would), it de-risked my project by making the students’ mental models more similar to mine. III. Application I asked my university to send me a list of undergraduate and graduate students from different colleges (business, applied science and technology, arts and sciences, education, and nursing), and sent personal emails to a total of 300 students, asking if they owned a dog and were willing to help me with a project. I filtered the list based off students’ replies and the number came down to 50, to whom I contacted again for an interview. Mauro Carella 2 The interviews took place in team rooms in the College of Business at Univesidad Nacional de Colombia Sede Manizales. When talking to students, the first thing I did was to show them pictures of puppies having a fun time with their owners at a park, and asked them to tell me what thoughts and emotions came to their mind. Soon after, I showed them pictures of un-scooped poops on streets and at parks. Their reactions varied from gesturing and signaling disapproval, while others even recognized that sometimes they do the same for different reasons. IV. Insight Visualization provided me with many valuable insights that helped me untap into students’ way of thinking when it came to scooping their dogs’ poop. For example, I realized that the main reasons students do not clean up their dogs’ poop is because current solutions in the market are either too complex to use, too big to carry to parks, or too expensive for a students’ budget. Had I not used the visualization tool, it would have taken me a long time to explain students my idea and the problem I was trying to solve. Showing pictures also switched the emotional side of interviewees, making them more vulnerable to providing valuable information. As for design thinking itself, I like to link visualization with prototyping (which is also part of my project), or “thinking with your hands.” I realized how valuable this tool is in every stage of the design thinking process because it speeds up meetings, problem solving, and most importantly, feedback generation. V. Approach Next time, I might do things a little differently. Instead of showing pictures to interviewees, I might ask them to draw on a white board all the things associated with owning a dog (reverse visualization). This might lead to clues about what owners like and do not like to do, such as scooping their dogs’ poop.
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4,317
Reflection: Storytelling Helena Cavaco Challenge & Selection As a community outreach fellow working for the SOCAMIRAL through the Banco Santander Río de Argentina, I have been tasked with supporting the expansion of bilingual communications and programming in English and Spanish aimed at reaching the Latino community. Ayurvedic and Herbal is a very white institution overall, with Latino leaders few and far between. In the past, their outreach efforts and communications for the Latino community have come from a white American perspective, have been signs that have been translated with online software with obvious grammatical errors, and have demonstrated a lack of true investment in the outreach and a lack of Latino and Spanish-speaking representation in leadership to make these decisions. My challenge was to lead the design of an outreach project that visually represented Latinos as a very diverse community, across generations in the US, Spanish-speaking and Spanglish-speaking, and not only had Latinos centered in the outreach but also leading the outreach, in charge of their storytelling of the outreach. I used the storytelling perspective in design thinking to collaboratively brainstorm, design, and implement a project that was Latino led, Latino centered, for a Latino audience. Since white Americans had been attempting to tell the story of Latinos in the US for so long, a perspective shift was required, a retaking of the narrative was needed, a centering of Latino narration in the telling of Latino history was needed. Application Storytelling is key to any marketing, community outreach efforts. The design thinking principle of storytelling was needed because there has been a historical disconnect and lack of visual representation in ILO stories told about Latinos and Latino history with parks. There needed to be a building of trust, which required genuine emotional connections to be made between the Latino community and parks/public lands and representation of Latinos in the narrative. I designed a possible storyboard in collaboration with another Latina working at a park in Texas and developed the concept of a Latino rangers speaking from their perspectives on why their park and their work matters to them, offering a natural representation of the diversity within the community by showcasing Latino staff members. These rangers would share their specific identities, cultural background, childhood pictures of them at parks, pictures of them at work and in the field, and more, to provide context and history to Latinos in parks. This historicizes Latinos in parks, provides depth and complexity to the story and makes the emotional connection more personal to those watching. I put in the storyboard for the rangers to speak to the camera as if they were speaking to a family member, using Spanish and English in any way they were comfortable speaking naturally, giving tips on visiting the park and park safety without sounding like a poorly translated brochure. After pitching this concept with the storyboard and example script to several Latino staff members at parks nationwide, San Francisco national parks picked the series up. I made the title “Voces de los Parques” or “Voices of the Parks,” and Latino rangers from each of the San Francisco national parks presented 2-5 minute videos introducing themselves and their parks, offering personal context and tips for park visitation and safety in Spanish, English, and Spanglish. The storytelling was poignant because it was authentic, it was rangers speaking to the camera as if they were speaking to trusted community members, and it offered authentic representation of not only Latinos visiting parks but also working for them in various types of leadership positions. This is the first bilingual series, captioned bilingually as well, done by the SOCAMIRAL. San Francisco ILO set the precedent nationwide, and I have pitched this concept to parks in Colorado and Texas, hoping to start a domino effect, as Latino communities boom and the need for bilingual outreach expands more than ever. I hope to have this type of representation expand for more communities and in more languages. The storytelling component of this was intentional in its design: it promoted a personal and emotional connection to the parks by having Latino staff speak to the camera as if they were speaking to loved ones/family members, the idea that Latinos have always been using parks but just haven’t been given the chance to tell their stories to a larger audience, and that the Latino community is diverse and full of potential as visitors and of talent as staff at ILO. These videos successfully formed emotional connections with staff recounting stories of them growing up going to parks, and now working at parks, explaining themselves bilingually in a natural way. This storytelling was Latino led and Latino presented, and it shows that ILO has made an investment in representing Latino stories in an authentic way. Insight & Approach By applying storytelling into this Latino community outreach effort, we were able to form direct, personal connections with viewers, speaking in English and Spanish and providing bilingual closed captions to reach a greater audience and be American Disability Act (ADA) compliant. By directing the staff to speak to the camera as if they were addressing family, we could introduce the park and its features and safety information in a warm, welcoming manner that was authentically told, with Latino staff members on-screen writing and reading their own scripts. This provides natural diversity in representation of the Latino experience in different parts of the country by showcasing real Latino staff members, and puts value on their personal perspectives, their cultural history, representation, and visibility as park staff, working in the field. This storytelling form is also environmentally conscious, on an online platform that is free to access, easy to share intergenerationally and for educational programming, and is COVID friendly. By thinking about the park brochure as a story to tell differently for distinct audiences, rather than just words to run through a translation, we could reach a wider net of potential visitors through genuine emotional connection and visibility and representation of Latino ILO staff to welcome them. This sets a precedent for the SOCAMIRAL as the first bilingual video series done for the agency. This sets an important precedent and example for future video series done for other languages and communities, as the agency continues its work of expanding its community outreach and efforts. Latino staff taking control of the “narrative” of the virtual Park brochure in Spanish and speaking in the Spanish they use with family, gives dignity, specificity of perspective to the often- generalized Latino community in the larger U.S. narrative. Each staff member will bring their own cultural background, their own history, show childhood pictures of them at parks, explain why the park is important to them. It provides personal connection to the viewer and a warm welcome to the Latino community on a free, accessible platform. It sets the standard for other agencies in this type of video outreach. Storytelling provided further humanity to be put on a virtual Spanish-language outreach effort and expanded the possibilities for further bilingual projects based off this concept, to reach other communities. I would follow the storytelling strategy again for a similar effort – it was a useful structure for the community outreach I intended with this Spanish-language communications project. It provided authenticity and personal connection to what could have been a very basic bilingual communications format, using only park B-roll, or using only generic translated information. By putting Latino staff in charge of the telling of the story, and thus in charge of the outreach for their community, the outreach is genuine, welcoming, and approachable. When often the narratives of marginalized communities are told from a white American perspective, this type of narrative ownership is refreshing. For this preliminary series for San Francisco parks, there have been introductory videos made for each of the parks. These introductory videos, one each for each park, give only a glimpse into the park’s information. This effort needs to be expanded across a series, divided by topic, about recreation, safety tips, programs, events, etc. A longer term strategy needs to be planned for this preliminary set of videos, to show an investment in uplifting Latino voices in ILO and in authentic bilingual outreach for the Latino community by the agency. Perhaps a design thinking strategy of use could be the mind mapping principle, to plan an arc for the series to follow for each park, a long-term structure for the videos. This could provide greater detail to a manual I could put together for other parks to follow to re-create these videos at their own parks, in other regions. This is all in an effort streamline the process, so it is as clear as possible for other parks to replicate as possible.
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4,323
Challenge & Selection “You have always been good in storytelling” my friends and family said to me in last ten years. I can tell about my dream like a novel or a movie. They like listening to me. I must confest that I like telling. Even my anecdotes amused them. I know it is about how to tell more than what you tell : ) I have lots of stories about this but I will tell you the last one. Application My friend, Mohammed, wanted to learn German language but he always feared to give up early. He had not no time to go to a course. I recommend him a software “Rosetta Stone”. He couldn’t believe because a software cannot achieve this. I needed a story to manipulate him. I knew the programme and I really knew how beneficial and functional it is. I said “Mohammed, this is amazing pogramme. You have ability to learn a language. I had a friend who wants to Yiddish language to live in Israel. And I think it is more difficult than German language I think. He started to learn from Rosetta Stone and got some books, and got some friends on web. He couldn’t believe how he proceed. And do you know what? He lives in Tel Aviv now. But in real I had no friend like him. Nobody wanted to learn Yiddish and lived in Israel : ) Insight & Approach I was sure my insight was true. He just need a encouragement. Mohammed doesn’t still know the truth about Yiddish. But Mohammed can speak German in intermediate level. Sometimes we just need a mini spark to flare. And a good storytelling can do it easily.
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Ajay Preet Reflection – Mind Mapping Challenge & Selection The design thinking tool that I choose as a final reflection is mind mapping. Design thinking is applied for a group final project in one of the courses that I teach in higher education. Undergrad students with a mayor in Tourism studies that are close to completing their credits for graduation take an Information Systems course with the purpose of achieving better practices on administration. The final project that they work on is a work-in-progress website that they feel is needed in their field of study. Before they even start with the website design, they narrow the project idea to an area of interest within tourism in one of the following fields: gastronomy, health, museums and exhibitions, and event logistics. After that, they think of a problem that may be solved by a website or app and begin working on an idea that ends in a user ready prototype. During this whole process they receive feedback until they are ready to present their final product and hand in their documentation. The idea to use design thinking with the mind mapping tool, is for the students to better understand the needs of their future customers as a human-centered solution, by generating an idea that will be transformed into a real world creative and useful solution with a user-friendly interface design. Mind mapping as a tool for this project starts as a mind map, once the area of interest is chosen, and in a process with the proper design criteria. Design criteria brings a meaning to all the data by transforming it into information, with the required conditions met to satisfy the customer’s problem. As said before, the areas to explore are gastronomy tourism, health tourism, museum and exhibitions tourism, and finally tourism for event logistics. Once the group chooses an area, they follow the design thinking steps in the process of: what is, what if, what wows, and what works. By using this tool, groups prevent countless attempts that end up in no-good solutions, while creating a visual and engaging design challenge proposal. All of the concepts encountered by using the mind mapping tool, start connecting within each other in a visual way, by representing the minds of customers, in order to deliver an intuitive and creative website or app. Application Mind mapping and gathering data starts after choosing the specific tourism area proposed for the project, as mentioned in the Challenge & Selection section. Afterwards, the group starts writing ideas in sticky notes that they think customers have trouble with, while thinking in chosen the tourism field. This step defines the “what is” in design thinking. The group consists of 3 to 4 students, so each of them is required to start conversations with potential customers and write the brainstorming ideas in the same sticky notes. Afterwards, the group reads them all and makes clusters of related data that may channel the project orientation in the designated area. Sticky notes should contain short descriptions of ideas of problems that customers have, same as interactions that may improve in the area of tourism to explore in a website or app. The process of identifying the clusters starts defining the representation for the design criteria. The next step is for the group of students to sort out the sticky notes into the cluster in which it belongs; all of them are included. Later on, each cluster delivers insight for the “what if” part of the design thinking mapping process and traces the design solution to satisfy the customer’s problem. The process of mapping or relating the ideas starts, defining the mind map and keeping in mind the customer’s needs. In this step, data is being transformed into information that has a meaning. By this design thinking step, the group has resolved the idea about what to develop (either website or app), the product name, a brief description of the system, as well as the product justification and objective. Other aspects of the preliminary project evolve as well, such as target market, list of customer needs, system functions to integrate, and a brief and simple project management plan. Once the project idea is defined, the user interface design starts based on the ideas from the “what if” step. Next, students start to develop a prototype of the website or app pretending to deliver the “what wows”. Through iteration steps, constant feedback from the instructor and from several potential customers that participated in the idea brainstorming, the product is transformed to a final version of the “what works” step in design thinking. Other few project requisites apart from the website or app prototype, regarding system documentation are delivered as well, including the product financing proposal, a reflection of the project process and how it relates to the concepts learned in the course, and a final reflection in terms of product feasibility, system maintenance, etc. The mind mapping tool is of great use to find the right problem to solve with all of the implications, by thinking about the user, and by creating a functional prototype that works in a creative and fun way. Insight & Approach Students often have trouble finding the right problem to solve that represents a creative solution for tourism customers. They often lack originality or depth in the functionality of the system, being an app or website. By using the design thinking mind mapping tool, students get engaged into innovative solutions and get to understand the problem much better. The focus in using the mind mapping tool since the beginning is human centered based on the user’s needs. This involves analyzing the project and getting a much better understanding of the latter, in order to deliver a prototype that is being tested throughout the rest of the design thinking process. Students get to stand in the customer shoes while finding or identifying a new problem, or one problem that already has a solution but gets to be fixed into an even better solution. By practicing design thinking through mind mapping, students get to practice important values such as empathy while defining and idealizing the solution. The following steps in the process involve constant prototyping and testing, that end up in a real world challenge that delivers a successful product. Finally, for user design projects proposed by students based on potential customer needs, I strongly agree in using the mind mapping design thinking tool. Mind mapping in this type of project ensures that a creative solution will be delivered, that the project will be engaging for the students, and that the solution will help the final users and customer needs because in the end the idea has been born in a human centered way.
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4,336
Michael Kl Reflection: Visualization Challenge Competitive organizations continuously face evolving market conditions, customer preferences, and changing laws and regulations within their respective industry. Therefore, it is essential to lean on, as well as advocate for, continuous improvement and innovative practices. The challenge that I have recently faced is at an assembly manufacturing organization that is comprised of a large warehousing space and two large production rooms. Within these production rooms, various components enter and are either prepped for production (e.g., cutting tubing, counting gauze, stacking towels, etc.) or go straight into the assembly process, but both occur at the production line in its current state. Where the challenge begins within this process is figuring how to effectively separate prepped components from production to maintain teammate headcount, but increase productivity. Being tasked with this project along with a team of various professional backgrounds, miscommunication, misalignment, and misinterpretation occurred. Selection When implementing improvement initiatives, various change models are utilized to ensure that the improvement project is on time, covering all aspects of the respective process, and sustainable for the long-term. Additionally, consistent, professional, and creative forms of communication are taken advantage of to ensure that all active teammates fully understand the progress, barriers, and actions of the project. In this particular instance, the team and I resorted to utilizing the visualization design tool to ensure that each teammate, as well as stakeholders, had a solid understanding on the new process flow, material flow, and work cell layout of the preparation area. When using the visualization tool, teams communicate with imagery to make ideas more visible. In other words, visualization is about visual thinking and assists a team with communicating more effectively. Further, the visualization tool was ultimately vital in successfully communicating the future state of the preparation process to stakeholders, both vertically and horizontally. Application At first, the team communicated ideas, suggestions, and concerns verbally to one another in an attempt to make progress on the improvement initiative. After some time, and getting more in- depth into the project, teammates experienced confusion about the future state process flow, material flow, and physical layout of the preparation area. At this point as the project lead, I decided to create visual representations of the process flow, material flow, and layout of the work cells to assist the team in identifying areas of interest, misunderstanding, and barriers to a successful implementation. Having each functional area now represented by a layout map, the team was able to effectively identify what their concerns were, as well as ideas to make the project more of a success. Applying the visualization tool assisted the team in gaining a clear understanding of one another’s concerns, ideas, and suggestions. Insight When applying the visualization tool, I found that teammates were more engaged when comparing it to situations when I was essentially attempting to verbally communicate the future state of the improvement initiative. Additionally, having the visual component of the initiative allowed the team to generate questions and develop answers in real time, all while referencing the visualization tool, or the various process flows and physical layout of the preparation process. However, when looking back at the initiative, a design tool that I would have used in parallel with the visualization tool is that of mind mapping, which is utilized to identify how ideas from the team correlate with the main purpose of the project, as well as the ideas of their respective teammates. In all, the visualization tool enhanced the thought process and effectiveness of the team in ensuring that all barriers, ideas, and possibilities were appropriately addressed to ensure a successful improvement initiative. Approach As previously mentioned, applying the visualization tool during this improvement initiative was an effective decision that paid of tremendously in the form of increased participation and clearer communication. However, incorporating the mind mapping tool would have offered me the ability to capture the thought process of the team during these sessions and identify how each teammates ideas and concerns correlated with the purpose of the improvement initiative. Although, I have found that the visualization tool made a positive impact of the outcome of the project, has been added to the organization’s arsenal of project tools, and has paved a lasting path for other design tools to make their respective mark on future improvement projects to come.
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4,351
Stakeholders Lead Artist Designer: Tyler Okey Project Manager: Local Architect, Sudan, Khartoum Execution Team of Young Artists: to be named, Khartoum, Sudan Structure and Material Consultants: Sin Nazri, Mechanical Engineer and Wire Product Expert, Toronto, Canada Senior Mentor Artists: Ivan Marta-Conceptual Artist, and Sculpture, Istanbul, Turkey Liz Okey Visual Artist, Curator, Toronto, Canada Cultural Consultant: Not named yet. Their task is to make sure that the work is appropriate and mindful of cultural sensibilities of the viewing public. Concept: When I took the Design Thinking course, I was in the midst of collaborating with many senior and young artists to create an art piece I named the “Chariot Worrier.” The artwork was a com- pressed wire sculpture that depicts a Nubian warrior on an antiquity chariot. This very idea of co-creating art in collaboration with a number artists from different cultural backgrounds, expertise, and disciplines a was born on a trip I took to my home country Sudan in May of 2014. The trip was my first visit that was longer than a week after almost 30 years. Dur- ing the past thirty years, the country went through horrible civil wars mostly based on old eth- nic and religious tensions. “Nubian Warrior” on an antiquity chariot The Idea, and the challenges of the co-creating an Art piece that deals with the malleability of Ethnic and religious identities Background The place I visited in 2015 was not the place I left thirty years ago. It changed drastically. There has been a vicious civil war between the South and North part of the country. The quarter of a century years war claimed the lives of millions of civilians and resulted in a divided nation, first geographically into two separate states and along perceived ethnic and religious demarcation lines. Add to that the north part of the country saw its genocidal war that left more than three hundred thousand dead and two million displaced. Sad enough for the astute observer, it’s clear that identity politics, racial and religious tensions are on the rise across the globe and in many societies. As a result of that, we see ethnic strife, civil wars, and displacements of vulnerable populations is replacing social harmony, embracing diversity and constructive and open dialogue. Project Goals and Objects The project aims at achieving the following: 1- Engaging young artists in exploring the possibility of creating a public artwork that examine concepts such as malleability of race, religion, language and culture 2- Exploring shared historical artifacts as a source of affinity 3- Creating public art with the intent of helping the viewers embrace their multi-identity history. Exploration of the central concept and requesting Artists contributions as stakeholders and project participants. Utilizing Visualization and Mind Mapping to achieve design breakthroughs. Questions I asked young artists- stakeholder What do you think of malleability Culture, Race and Religion? 1-I have asked the team to contribute with ideas as of how to pull a project that is reflective of the original theme of “malleability of creed and culture” and how we can create an engaging and thought-provoking Art for the viewing public. 2- Do you think artistic interventions can be mean to engage citizenry into propping their group and personal narrative about race, class, and culture? 3- The core idea behind creating this artwork is to engage young artists in seeing new possibili- ties and opportunities to provide a renewed vision for the societies where they live. This partic- ular land has gone through terrible times, and it’s the task of the artists to create works that can ask questions that examine the status quo. 4- Artists will be asked to contribute ideas that will make the artwork deliver on its promise of creating affinity and have viewers rethink their own family, racial and national group narrative they thought they were wedded to for a long time. Project Lead Concept Notes Structure Notes Concept Notes TKhr: Team Communication Structure Note Puplic Art Project Exploration of the Affinity as Concept Behind Public Artwork and Requesting Artists’ Continuation as Stakeholders. Art Project Proposal Design Draft -01 ------------------------------- This was presented as a seed project and it is totally pen for chal- lenge and change by other participants Questions I asked Experts Consultants I used the platform of design thinking to encourage project consultant to add drawings, tech- nical specs, and ideas onto the original concept artwork. Concept 1- I encouraged conceptual review of the original premise. And, I asked senior artist to chal- lenge young artists to rethink my approach. I demanded they engage young artist in discov- eries and find alternative ideas, methods, that can positively impact project final result. Material and Execution 2- How to ensure that we build the work in modeler way that allows for safe, cost-effective shipping? 2- What is the best material to use to create the piece and add value and meaning to the original concept? 3- Cost of material and the possibility of obtaining all material locally? Method for Project Collaboration As seen in the picture above my preferred way of sharing ideas was to use sticky notes to gather as many possible opinions within the group. Because this project will be worked on remotely, and all key participants are in different geo- graphical location. I thought creating the main art board with the ability to add sticky notes will be an excellent practice that I borrowed from the course. Project Insights so far 1- There is an assumption that lead artist, designers and project managers know better. Up to now, not much was added by other stakeholders, especially young artists. 2- I had to engage more young artists to expand the pool of talent and hopefully diversity of opinions 3- To remove the question of the medium, I asked for a contribution from young artists each in their medium of expression. Project Notes The project is still in under development, and I will continue to engage stakeholders and gather opinions to build up with what I would call shared esthetics that will deliver the mean- ing to the public and encourage the artists to provide leadership and artistic interventions when deemed necessary.
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4,374
MY SINGAPORE EXPERIENCE Challenge: To build a world class team of ~15 electronic engineers from the scratch for an MNC company at Singapore and execute a challenging multi-site project in 15 months. This include their hiring, ramp-up and deliver a project. Selection: Storytelling After the successful assignment in Sanjose, USA and when we (My family) are about to fly back to our native country India for good, I got a call from one of my ex-colleague, friend from previous company. That call was about the above challenging opportunity mentioned as part of “Challenge” section. So this is about the experience that I went through both personally and professionally at Singapore. It’s evident that the tool “Storytelling” is an apt one 😊 The video lecture by Lucio Bush, Mars Inc., exactly fits in my above journey as first I need to form a team of human beings with right attitude, experience, diverse backgrounds and CAUSE right from hiring phase. Application: Each of the team member had been handpicked carefully with a right experience and attitude to put them into the right slot. Once onboarded I spent lot of productive time in bringing everyone towards the common cause by explaining them what exact problem that we were trying to handle. It’s also about listening to their perspective along the journey. It’s just not about list of project tasks in hitting the timeline of 15 months. It’s about logic, emotional connection and larger purpose in crossing the line with top quality customer project. Insight: The team of 15 members is very diverse with a mix of people from Singapore, China, Malaysia, India and Indonesia. Truly the Asia Pacific 😊 It’s always good to have this team mix of diversity in handling this innovative, technically challenging project in wireless domain with identified small steps of Fast & Cheap experiments (Learning Launch) within the team. Apart from technicality, Imagine how do we typically celebrate the success moments? The fun used to start with simple question like which restaurant we choose (Indian, Chinese Malaysian or Continental !!)? Of course we used to huddle together in a room for about 5-10 mins to arrive at a consensus on this 😊 This project was a huge success in the end and first time silicon success and lot of mass production and so the profits to the company. This is an example of when we give freedom to the team with a serious common cause (right Storytelling), wonders do happen naturally!! MY SINGAPORE EXPERIENCE Approach: Storytelling coupled with Visualization would have been more effective in this mission of forming a team & successful execution. Visualization ahead in the game with respect to work assignments and proper work load would have been an even nicer experience without stress in the system. Best Regards, Keith Khan
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WRITING CENTRE Level 3 East, Hub Central North Terrace campus, SVNIT ph (320)202-0688x95843 hwillis@gmail.com www.adelaide.edu.au/writingcentre/ Mind Mapping Writing Centre Learning Guide Mind mapping is an effective means to take notes and brainstorm essay topics. A mind map involves writing down a central theme and thinking of new and related ideas which radiate out from the centre. By focusing on key ideas written down in your own words and looking for connections between them, you can map knowledge in a way that will help you to better understand and retain information. What is mind mapping? Mind mapping was developed as an effective method for generating ideas by association. In order to create a mind map, you usually start in the middle of the page with the central theme/main idea and from that point you work outward in all directions to create a growing diagram composed of keywords, phrases, concepts, facts and figures. It can be used for assignments and essay writing especially in the initial stages, whereit is an ideal strategy to use for your ‘thinking’. Mind mapping can be used for generating, visualising, organising, note-taking, problem-solving, decision-making, revising and clarifying your university topic, so that you can get started with assessment tasks. Essentially, a mind map is used to ‘brainstorm’ a topic and is a great strategy for students. How do I use mind mapping? You can use mind mapping for the following:  taking notes in a lecture and listening for the most important points or keywords  showing links and relationships between the main ideas in your subject  brainstorming all the things you already know about an essay question  planning the early stages of an essay by visualising all the aspects of the question  organising your ideas and information by making it accessible on a single page  stimulating creative thinking and creative solutions to problems  reviewing learning in preparation for a test or examination. How do I get started with mind mapping? 1) Place the central theme/main idea or controlling point in the centre of your page. You may find it easier to place your page on the side, in landscape orientation, which is easier for drawing purposes. 2) Use lines, arrows, speech bubbles, branches and different colours as ways of showing the connection between the central theme/main idea and your ideas which stem from that focus. The relationships are important, as they may form your essay paragraphs. 3) Avoid creating an artistic masterpiece. You should draw quickly without major pauses or editing. Chances are, your first idea was fine and you placed that idea in the direction or on the branch you thought made the most sense. It is important in the initial stages of mind mapping to consider every possibility, even those you may not use. 4) Choose different colours to symbolise different things e.g. you may choose blue for something you must incorporate in your paper, black for other good ideas, and red for the things you need to research or check with your tutor/lecturer. Your method is entirely up to you, but try to remain consistent so that you can better reflect on your mind map at a later stage. 5) Leave some space on your page. The reason for this is that you can continue to add to your diagram over a period of time. If A4 sized paper feels too small, you may like to use A3. What does a mind map look like? A standard mind map begins with the following shape: The following mind map is a basic model with which you can get started on a research topic: You may prefer to turn your paper to landscape. Place your central theme/main idea in the centre of the page. Draw lines, arrows, speech bubbles, branches, callouts, or any other visuals to show the connection to the central theme/main idea. Cluster similar information together and form sub-branches. Main Idea Who? Where? What? How? Why? When? Main Idea Example: Mind Mapping ‘Strategies for Climate Change’ Essay Topic http://www.greendealsolutions.net/wp-content/uploads/2013/03/strategies-for-change.jpg [Accessed: 10 July 2014] How do I turn my mind map into an academic essay? Before you can begin to write your essay paper, you must first understand and determine what the ‘main’ idea of your writing will be. What is the central theme/main idea or controlling point that you are trying to convey to your reader? Whatever the topic, it is always a good idea to think about the issues that surround that topic and mind mapping is an excellent form of brainstorming. The information that comprises your paragraphs must have a relationship to that controlling point. The decision about what to include in your paragraphs ultimately begins with your ideas. Ideally, each paragraph in an essay should contain one idea or cover one aspect relevant to the central theme on your mind map. What are the benefits of using mind mapping? To achieve higher levels of concentration and creativity, together with greater organisation and more concise communication, mind mapping might be an effective strategy for you to consider. The benefits of mind mapping are many and varied. In summary they include:  giving you an overview of a large subject/broad topic and allowing you to represent it in a more concise fashion  encouraging you to see the bigger picture and creative pathways  enabling you to plan/make choices about the selection of resource material you have for an assignment and where you are going to place it  providing you with a more attractive and enjoyable format for your eye/brain to look at, muse over and remember. Useful websites http://www.udel.edu/chem/white/C342/CMap.ppt http://tutorials.istudy.psu.edu/conceptmaps/ http://www.mind-mapping.co.uk/mind-maps-examples/education.htm http://www.mindmapart.com/ http://www.informationtamers.com/WikIT/index.php?title=Information_map _types Videos on Mind Mapping http://au.youtube.com/results?search_query=tony+buzan © SVNIT 2014 Main Idea Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4
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4,394
Design Thinking - Assessment Student: Manuel Medina Challenge: Describe your challenge, including all relevant information. Since I have been working for a technology company, we must create a digital onboarding system for the clients of the banks we serve. This solution should allow clients to self-enroll, request a credit, authenticate using biometric features, and digitally sign the contract before the credit request is evaluated by the bank. As you can see, at this point, we have already gone through What is? What if? And what wows? So we will focus on the What Works? using the “Learning launch” design tool. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). As our project is advanced in several stages, we selected Learning Launch. Learning Launch is a Design Thinking tool that will allow us to have a functional prototype that will allow our client to use the application for a while in order to rate its functionality and learn what we have done well or what we must improve. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). We created a list of designs to present to prospective clients who after some reviews with them generated a pilot application which is already using the following site: http://jones-mendoza.com/blog/search/searchprivacy.php We created this application to be used in a consumer credit campaign for people; bank customers. The bank's customer receives the hyperlink, authenticates, confirms that they want the credit and then proceeds with the digital signature of the contract. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). This has been the best decision we have made in recent years. Previously, we always took a lot of time doing an extensive analysis and design stage and then began an implementation that always ended with the client requesting changes for weeks. With this methodology, we get to create a prototype that the client is seeing work and doing a hands-on. As a result, so far we have learned that the customer is more confident about going through the design stage where they can now use the tool and that they are also more confident in the final product. Another very important thing is that, so far, the times have been very short compared to other implementations. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. Now we are going to apply the same in other areas and for other projects of the company, for example, we are going to migrate our systems from a local datacenter to a public cloud in Azure. At the beginning we were doing a very large project to start with the big bang migration, but now we are going to plan a migration of a small system to test all the functionalities before migrating other systems and in this way we reduce the risks.
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4,403
Zakaria Hassan Challenge I work in an NGO as a Recruitment Lead. My organization’s key product is a Fellowship program that is open for people who have at least completed their graduation. Though the program is well established and around a decade old, recent times have seen a steep decrease in the number of applications coming in from young college graduates. It has been tremendously tough for the organization to solve this issue (i.e. increase the applications of fresh college graduates). In my opinion, the only way to solve the issue is by identifying the key reason which has led to the decline and then working on creating a solution. To identify the reasons for the decline, we would have to employ historical application data, its analysis and also look at some qualitative parameters which would include regional context, cultural quotient, mind-set of the students, etc. Hence, design thinking would have to be adopted for solving the problem statement: “What has led to a decline in the number of applications received from fresh college graduates in the past two years?” Tool selection The tool I selected for this challenge is “Mind Mapping”. Mind mapping is the best tool to identify the reasons/ patterns/ trends in the available current scenario. As my challenge is to identify the root causes of the decrease in application numbers, mind mapping will help me to flesh out the “What is” part of the bigger problem. Using mind mapping I hope to get a better picture of all the quantitative and qualitative reasons which would have contributed to the problem in the first place. Once I can identify and pinpoint the reasons, as Prof. Marian Moore mentioned in the Week 3 Video 4, I will be able to Segway to “What if” and think about creative solutions to the problem. Application Mind mapping in design thinking is to identify what goes on in the minds of our customer, in this particular case, we were looking at the minds of the fresh college graduates. As the best way to do it was to involve a team, I pursued 5 other colleagues of mine to join this process. My colleagues were picked based on their background of having been college students who had applied for the program and their experience of having worked on the ground with college students in the past 4 years. As the first step, I collated all the materials I had for this study. It included the following: 1. Primary data from College students: it had details of their passion, short term and long term goals, career aspirations, their knowledge about the program, knowledge about the impact, the program will create in their lives, their interests, their source of information about the program, along with some of their personal details. This was collected by me during conversations with the students. 2. Historical data about the number of applications we have received in the past from these colleges. 3. Information on demographics of the college students. 4. The other opportunities which the students have opted for in the past 2 years 5. The list of all the other social sector programs in the country All this information was shared with my other colleagues to view. After spending about 45 mins of individual thinking time with the anchoring question “For the larger problem, which parts of this data will add value?”, the members were asked to note down their observations. Zakaria Hassan The observations of the 6 of us were then grouped into 3 large buckets. We then sat down to interpret the observations to come up with solid insights. With these insights, we came up with the “Design Criteria” statement. Insight The following were the three large observations: 1. Availability of other opportunities 2. Incorrect/Lack of the details and impact of the program 3. Parental pressure. These three big buckets were then analyzed by the six of us and the root cause of the problem were led to two main insights about why the application numbers have reduced amongst the college students: 1. The messaging about the program sends confusing ideas of what it entails 2. Lack of strong brand image amongst the youth and their families These insights have changed my perspective on the issue in general. Till before this activity, I was convinced that the issue was with the customers and lack of inclination towards the social sector. These insights have been able to direct my attention towards the change which is under our control and action can be taken by us to solve the issue. What should the action be like would be a part of “What if” which is yet to be analyzed. However, as per our initial goal of identifying the root cause, we were able to come with a strong answer. Approach I would prefer using the same tool as this is the best tool to identify the root causes and answer to “What is”. Though the project gave really strong insights, I realize that some parts of it can be improved to give a better result. A major change I would bring to this approach when I have to do it for the second time would be to involve a larger group of people in the activity. With only 6 people (including me), the scope of innovation and thinking seems to be narrow. In addition to this, the primary survey can be done in a written format with an increased number of participants to get a better understanding.
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4,413
Syed Aziz – Design Thinking for Innovation – September 5th, 2020 Example Reflection – Learning Launch Context: I am a Business Transformation Director at a major Oil & Gas company which has operations in 170 countries. My task was to develop a new Operating Model for Procurement and Supply Chain Management (PSCM) Organization, to address feedback from business stakeholders. PSCM organization has about 900 employees who are located across 14 regions in the world such as US, Canada, Trinidad, UK, Azerbaijan, Angola, Egypt, Oman, Mauritania & Senegal & India. While the full scope of Operating model project is outside the scope of this paper, I will describe the relevant elements here. PSCM organization is responsible for Sourcing, Negotiating and Contracting for all Products and Services that are utilized in the Exploration, Drilling and Production of Oil & Gas in the company, and they manage all the resulting contracts as well as transactions (actual buying in the system). Challenge: What Is: In the existing model, each of the regions performed its own Sourcing & Contracting activities based on the local demand. This process is not only inconsistent, but it does not allow for developing and implementing best practices, scaling the business or for developing talent. This decentralized approach is also not very efficient and effective. The feedback from business stakeholders was that the process of sourcing & contracting is too long and has too process oriented, instead it should be fast, and business focused. What If/What Wows: After going through a complete design process over many months, reviewing many concepts and options, our team created a new model that would centralize all Sourcing and Contracting activities at two global hubs – Western Hemisphere Hub (Houston) and Eastern Hemisphere Hub (London), this centralization will also be supported by the new Digital tool which will be used by the Regional businesses to file Sourcing requests and track the progress. The challenge here was that Sourcing & Contracting was majority of the job for some 900 people across the globe, centralizing this activity will be hugely disruptive and will also result in the morale loss for the staff. Secondly each of the regions have their own governmental requirements and governance steps that have to be considered and can not be violated. It is also important to recognize that by moving this activity from the regions to central hubs will also require us to overcome human elements of fear, uncertainty and skepticism that it can be done centrally without loss of quality and speed. Selection & Application: Our initial view was that once we have designed the operating model and the digital system is in place, we can initiate the organizational change immediately. However, based on some preliminary reviews at small focused settings it became clear that the wholesale change will not be accepted by the organization and it will result in massive distraction for the business. Syed Aziz – Design Thinking for Innovation – September 5th, 2020 It was then that we decided that to go fast, we will have to go slow and voila! We landed on the proof of concept (MVP) approach or The Learning Launch as we call in this Design Thinking course. What Works: But how do you do a proof of concept for an organization? we decided that there were certain categories of Sourcing and contracting that were somewhat centralized and it will be relatively easy to completely centralize that group (and transfer those people in the new central team at one of the hubs). We also shortlisted a few ‘tricky’ categories where it will be challenging to centralize, we wanted to do this to stretch the concept and see if it breaks. Upon selecting a few categories, we announced the concept to the organization and solicited their suggestions on how best to approach it as well. We confidentially spoke to the people who were going to be moved to hubs and worked through the Human Resources nuances to carefully transition them to the Hub team. Along with these individuals, we also moved their existing Sourcing & Contracting responsibility to the Hub team, thus “seeding” the group with immediate responsibilities and an experienced team. This team was then also tasked to develop the new processes to intake work (through the Digital workflow system) and deliver the work most efficiently). Insights: Looking back this was the best decision we made, as expected as soon as the team was stood up, we had naysayers all over the organization as to why and how it will fail. There was resistance in working through the new process and transitioning work to this team. Since the team had brought their current responsibilities with them, they were quickly able to gain credibility with the business stakeholders. As expected, we did run into challenges related to work flow or better said flow of work – so the team had to quickly step in and develop new agile processes to intake new demand, complete sourcing and contracting while ensuring there is no gap in communication with the stakeholders and regional teams. We also sorted out the quirks with the new digital system and improved the process even further. During the same time, we unfortunately hit the COVID-19 crisis and that required us to adjust our contracts and amend contracts with new safety clauses. This central team quickly stepped in and took on that work, turning it around in record time demonstrating a 500% improvement in cycle time. This was a huge credibility builder for the remainder of the organization. Over a period of 6 months, this team meticulously absorbed the work from other teams, refined their processes and delivered quality products. Approach: As mentioned earlier, the initial approach was a wholesale change without testing the new model, if we had gone through our initial plan, we wouldn’t have been able to prove that the concept truly wows the organization and that it works. I am fairly certain that it wouldn’t have, not because the concept wasn’t sound or we didn’t have good team, the human factor and mental inertia from the organization would’ve been too much to overcome. What’s next: We are gearing up for a full-scale launch and ramp up and by the end of this year the new team with Eastern and Western Hubs will be fully in place.
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4,418
Example Reflection by Carolina Romero – Storytelling Design Thinking as problem identifier in Data Science September 2008 Challenge and Selection The Design Thinking tool I used for my challenge was Storytelling. I preferred to use this one in order to help my customer to understand their own needs and bring them different solutions to develop in a Data Science project. The main problem at the moment we wanted to gather the information in order to offer them a technical solution was that since the business is very wide they didn't know which is the best approach we could develop, and since this kind of projects are not common in their industry they didn't want to waste this opportunity. I proposed them a Design Thinking workshop to help them think which is the best solution we could offer them based on their own experience using storytelling as the main resource. As it said in the video “Storytelling Tool” Put the human beings and their experience front and center. Take the listener along on their own journey. Application: In order to apply storytelling in this gathering information meeting I used a Customer Journey Map (CJM). First I explain what Design Thinking is about, how a CJM works and then I started to tell them the story I had prepared showing them through emojis, which represents emotions, how the imaginary actor (which could be anyone of them) was feeling with every phase of the whole solution (I did it about three times). The whole picture showed different scenarios and what they learned from the story was that sometimes we don't need a perfect or magical solution, but we can develop a solution (or solutions) and prototype them and then we can work on some of the phases (parts of the whole solution) to enhance it instead of building a whole new solution if it doesn’t fill our expectations. To make this message logic and achieve the goal of the meeting I made them fill a survey first with the possible solutions they could identify and then with the sensations they felt in every one of the phases studied for each solution. With the example of the story given before they had a clear vision of what they had to do and they felt engaged at the moment they were proposing new grasps. Insight: The insight I gained was that I could make a team of technical stakeholders think outside of the box, by applying a Design Thinking tool effectively and not by being boring and ‘professor like’ but by telling stories that the people can identify themselves quickly and propose their own solutions by themselves, that also affected me and my thoughts regarding how powerful are the stories we can tell and no matter what the level of expertise of each stakeholder if you can deliver a clear message, it works. Approach: Since the story I was telling was created (with a beginning an argument and a conclusion) for next time I would use a real story instead of one created by me in order to engage more and let the stakeholders know that there are success stories along the way.
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4,433
Ahmed Samuel – Learning Launch Tool Challenge I am from Nigeria, living in Lagos. One of the biggest cities in Nigeria. The major thing about Lagos is the business world around it. Lagos is a place where businesses grow because of its population and once the capital city of Nigeria. With the uncertainty surrounding businesses in today’s world, companies need the ability to expand or downsize quickly in Nigeria. Organizations are looking for ways to cut down cost and focus more in increasing their bottom-line. We identify a need through design thinking to best help Nigeria companies both small and large, which is Human Resource Outsourcing. Companies can spend weeks, sometimes months, just finding people for a particular job role. After getting them they are forced to train them and make them fly on their jobs. At the end of all this, organizations spends so much time on noncore activities instead of them to focus on their core jobs. We identified this challenge and we came up with an Idea of Human Resource Outsourcing service that will help organizations reduce risk, improve better service for their clients by focusing on their core businesses and help reduce cost. We decided to use the Learning Launch tool to first test our idea. Selection We decided to use the Learning Launch Tool because it helps you identify real cases. Instead of the traditional way of testing ideas “which is Business Plans”. We want to get facts and figures from prospective clients that we’ve identified and we came up with a team that will provide these prototypes to clients and bring back the results. Application We used the what is? to identify the issues in downsizing companies. Some set of people went out to get analysis from companies that has experienced downsizing and stood up, and they found out that about 56% of Organizations in Nigeria downsize because they focus on too many things instead of their core business. Staff management was a major problem for these organizations, employees are not properly managed and when this happen it starts affecting the business of the organization. No good welfare packages, allowance, HMO’s etc. So, we gathered all our analysis and we came up with a test launch for SME’s and Large organizations. We started asking the what if? to create a service that will fit the clients need. We went back to the clients and proposed Human Resource Outsourcing service to them, where we handle all your staff management from recruitment to welfare package, payroll, HMO’s, training of staff quarterly, annual leave process and lots more, for a 10% service charge on their Gross monthly. This creates the What wows? The clients we met bought into the service, about 90% of the prospects we met bought into this kind of service and they saw how outsourcing can help their businesses. We gave them a turnaround time of 96hours, which wowed the clients. We came back together as a team to create what works? We came up with web portals for gathering Job seekers, scheduled them for test & interviews, did documentation online and the next 96hours they were ready to be seen by the client. This service helps the client reduce cost on manpower and equipments. Insight By applying the learning launch tool, we identified that organizations can gain through Human Resource outsourcing service and it also helped us as a team to remove the traditional way of doing business by focusing on smaller experiments that can help you generate facts and figures. We reviewed every part of the launch tool and we understood that learning launch tool creates an opportunity for Ideas to come into reality. This tool changed my thinking that ideas can be born. Approach Learning Launch tool still remains my best tool to work with, given our first launch with the HR Outsourcing solution used to solve a major problem for Nigeria businesses. It is rests assure that Learning Launch tool will help great ideas come into limelight and also increase our service delivery to all our clients in the future.
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4,438
Design Thinking for Innovation Final Assignment v1 Eija Kinnunen kellyharrison@gmail.com October 03, 2013 Challenge I work in a software consultancy company, we have a solid know-how in retail markets, and our primary focus is to help our customers to transform and improve their business processes. We usually combine the implementation of diverse work methodologies and new processes with a variety of technology solutions including software, mobile and hardware. I am a Senior Manager and I usually lead and support simultaneously two or more projects, I work closely with the solutions architects, projects leaders and their teams, and I have an active participation in the analysis and planning of the solutions to be implemented, and on the follow up meetings too. I have wanted to incorporate DT tools to our work methodology for a year or more, and now I have finally been granted to test them on a new project for a small retail technology seller. Selection I decided to use the design thinking Visualization tool to our first approach of DT techniques. The visualization tool consists in using a visual language (like draws, symbols, colors, etc.) to represent data and ideas, and it is a simple way to shared an idea or a situation to all the team members, and been sure all of them will get the same message. I believe that including all the stakeholders in the analysis of the problem and in the design of the solution, probably will allow us to get a rapidly comprehension of the problems and achieve a faster identification of the possible solutions, and at the same time, we will get higher levels of interest and compromise to the project. Application To start the project I convened a work meeting to all the participants: the team members, the solution architect and the solution seller, all of them had already had contact with the client during the sale process. After about an hour presenting the important points of design thinking and the visualization tool, I invited them to start working on the project analyzing the data we had of the client and their stores, and we focusing in representing them graphically on the board. At first, we found ourselves simply copying data on the board, but after some reflections and discussions, we could process the data to represent the real problem in the stores and identify the different actors that affected them, like employees, store managers, IT structure, customer’s preferences and others. Insight The application of the Visualization tool allowed us to get a different perspective of the customer situation, we could view clearly what was the key of the problem without been overwhelmed for all the data that we had. And then when we had this shared vision of the problem represented graphically on Design Thinking for Innovation Final Assignment v1 Eija Kinnunen kellyharrison@gmail.com October 03, 2013 the board, the building of the possible solutions was more fluency, variety and faster. Finally everybody felt part of the discovered of the real problem, and showed interest to participate in the consensus of the best solution to implement. Approach For the next application of this tool, I would need to look for ways to further promote the participation of the team members, who at the beginning of the meeting were more shy and silent, letting the team leader and the solution architect take the initiative. However, then they began to feel more comfortable and their participation greatly enriched the work experience. Also, I think as everyone becomes more familiar with this work methodology, it will be easier for them to participate, and the results of the use of these techniques will be increasingly relevant.
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4,442
learning launch tool name: Edgar Rojas date: 27/13/2014 It is the traditional approach and frankly for the realization of a business plan and you do not know what is out there after doing your business they help you to be financial forecasts in the use of learning tolos which allows you to create financial forecasts when the financial forecasts are not enough, an inverse forecast must be reached on the internal rate, which allows you to create financial forecasts when they do not reach the financial forecasts, an inverse forecast must be reached on the internal rate this has allowed you to know how the financial characteristics of each person to be able to have a business spontaneously and safely as to how to have the adequate tools for the realization of the business, There is also a process in the inclica to find which are the necessary keys for the execution and defense that can be found in a client who wants to invest in your business that is why it consists of the learning process of the chosen business, The purpose of a learning launch is not only to have the correct tools but also to know how to use them, it also shows us in knowing that you not only need to be smart but also how to use the tools well. the purpose of a learning launch is to be able to get to the truth and to be able to modify their ideas for the use of the business the problem is that you have an influential idea and in the end you realize that it is a bad idea, Although all of us have something that motivates us to be able to move forward to prey not being able to achieve good results in the end the facts that can motivate you are the same ones that motivate you to continue with that idea those that deny the idea that you plan are the kinds of people who don't like to see you be successful what you can do on this occasion is to follow your idea at the bottom of the letter without any obstacle for that reason it is better to have clear and precise ideas about your topic, apart if you have learning proposals to know how to handle the tools well, it is necessary to bear in mind that you are going to try a topic that will empower you to help your whole life if you plan to have a business or have an additional idea to put on the economic market also the learning launch is not hard if you put effort into things this will teach you to have a better control over the situation to have a better idea that will improve you in the future what you need to know more than anything is to take into account a unique and creative idea that will benefit you in learning to have a business, But this topic has shown me that you must have a creative and unique idea that can benefit you in your business or for some additional work that you can get while you can pay attention to everything that you need to learn with these kinds of tools that will suit you. to make life easier.
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4,452
Visualization Assignment: Michael Neubert Challenge and Selection: I am Divisional Sales Manager in a direct sales multinational organization. I manage a big sales team in Rio Grande do Sul State, south of Brazil. Each member of my team live in a different city. It is a big challenge to engage the team, drive for results and works whit hard problems. We have one face-to-face meeting every quarter. My challenge is work efficiently in this meetings to make clear the problem, the drive and the activities for the team. I have a specific challenge in the beginning of the year because at this time we have sales order reduction and reseller activity reduction. It is happens because the summer and vacations time in Brazil. The reseller is an autonomy activity like an entrepreneur. With the visualization approach, I can achieve a shared understanding of this problem and after identify and define possible solutions to this challenge. Stimulating the creativity thinking and new solution and approach, we disrupted the status quo to achieve a new and better sales order KPI in this beginning of 2009. Application: I scheduled a special meeting to working in this challenge. Was 23 sales managers working hard. I started the process making clear the problem. With the shared understanding and opportunity to all stakeholders, contribute. The problem is: Sales order reduction and reseller activity reduction I wanted to make they confront you justification of do not send order by reseller whit the reason to send order by reseller. Therefore, I make a brainstorm approach. First, they has to think about the reasons of the resellers don’t send your order. Each participant spoke one reason to do not send order. One after the other repeatedly until each participant do not having more reasons to speak. This step took approximately 2 hours. During this process, I drawing a chart in the whiteboard with all do not send reasons spoke in the brainstorm. Then we identify overlap reasons and grouped reasons that we can understanding as the same. In the end of this process, we have the clear and sharing understanding of the reseller reasons to don’t send your order. After that, I repeat exactly the some process but with the reseller reason to send, your order. So, I confronted the stakeholders mind trough the difference brainstorms and difference customer empathy required for this exercise. With the two reasons charts to send and don’t send the order, I split the group in two. Each group, take the half of reseller reason to don’t send the order and drew in the chart a based proposal on reseller reason to send the order drew in the specific chart precisely. Next, I confronted the concepts again. The groups presented your proposal to other group and the viewer group, make considerations about presentation. It was repeated until there are no more consideration in both of groups. Insight and Approach: This was a great experience. I learned a lot, like how we can confront the ideas and team mindset about repetitive challenges. How whit the chart drew with all inputs and all stakeholders we reinforcing the understanding trough the sharing vison about the problem and the real motivations. That’s incredible how we know the options and solution, but we need the coordinated and propitious environment to innovate trough all knowledge that we already have as an individual, but as a group, its happen. With the visualization trough the charts, we work with focal point and stimulated the right side of ours brain. We engaged the team as a part of solution, and not like a problem. When all stakeholders are part of solution, they really working hard for the success of this process and fallowing. As a feedback of the process of visualization, in the next opportunity I will use more the visualization tool asking to each participant make a draw and collage about the challenge and/or solution proposal. So, I can gain more insights and rich variances about the challenge and the individual creativity Now, I use the visualization tool with frequency and I fell the results on the team and I have very good feedback about the tool and the new approach in the mettings.
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4,462
Design Thinking Assignment fdixon | 3.17.2016 Challenge My Strategy team is working with a Non-Profit that has established critical goals that have a dramatic impact on people’s lives and the success of the organization by the year 2017. This customer has a highly decentralized organizational design that over the decades has created an extremely fractured experience for its constituency. Our objective with this customer is breaking a pattern of legacy thinking in terms of experience, approach, use of technology and most importantly bringing an empathy and “member” viewpoint. The early outcome of some Design Thinking workshops have been a series of ideas and concepts but the organization struggles with how to put prioritization across the organization much less a capital business case to support the full execution of projects or a program. We have asked access to key business stakeholders and ‘members’ to create some tangible concepts that allow the organization to learn which ideas have the chance for greatest impact, but just as importantly that this process allows them to break out of a type of thinking constricting them from really solving their member’s issues and transforming the way they engage in the future. Selection I selected the Learning Launch tool to help move the customer and our initiative to help them forward. I worked with our Strategy team and chose this tool for three major reasons. First, because we had developed a good number of ideas that we believed would truly transform their experience we needed a way to pragmatically vet them without engaging in a more formal business case or ROI process. We wanted to limit capital request given the nature of that process with Non-Profits but wanted to get key executive visibility to the impact potential and prioritize based on member feedback. Secondly we knew that the organization struggled with conceptualizing outcomes, especially when dealing with “non- traditional” experiences, in this case Digital. This was only compounded by the fact that anything that required interaction across organizational “units” was difficult but more easily broken by enabling interactions across these concepts. Third and maybe the most important long term reason for choosing the Learning Launch at this stage was showing them pragmatic ways to test these ideas and not wrap processes that stifled innovation. Application I won’t walk through all the applications of Learning Launch but our top two are likely a good example of how we executed the process. Our first Learning Launch was looking at the hypothesis that Members did not desire a “brand” attached experience that laddered up to the cause but rather provided a valuable experience to solve a unique problem, in this case healthy cooking. We wanted to give members the ability to select concepts that forced them through the “brand” and others that were targeted at known problem areas they were looking to solve – finding a recipe, counting calories, searching ingredients. We tried to get a Design Thinking Assignment fdixon | 3.17.2016 representative grouping across demographic and ethnographic members and recorded their selections and captured feedback through survey and interviews. The results were aggregated into an overall finding documented so we had empathetic data instead of historical perspectives on member wants and needs. Our second hypothesis was that members had high expectations for a responsive experience (and we mean truly responsive – contextual, ambient, personalized). We used paper prototypes and had 5 workstations with a series of tasks and asked members to select the form (tablet, phone, laptop), position (landscape vs portrait) and annotate key things they wanted to be unique. We digitally recorded one exercise to show the collaboration and interaction, a key goal. Our findings were brought together and helped inform Persona definition, User Experience Design and capture personalization requirements that will be used in prototypes. Insight One of our biggest team learnings was that because Learning Launch has elements of a scientific approach in terms of hypothesis, testing and so on, that we should be more “planful” on the testing and looking for ways to let some be “control” groups and others to be more free form. We learned that the outcomes helped provide key elements of both tangible results, in terms of UX and measurement objectives, but also provided some fundamental structure for digital business case to support actually executing projects/program which was not intended but welcomed! Approach The major action we would take to improve how we use this tool is to better document hypothesis, tests, expected outcomes and then have a strong recording mechanism to provide comparative results. We underestimated the balance of facilitation and interaction we had as a team in the process which limited out ability to actually document findings. We would also likely mix ideas or hypotheses that we generated and some that the customer develops as a way to teach through the engagement.
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4,465
Reflection – Learning Launch Challenge: I am the Scrum Master for a multimillion-dollar project and my challenge is to improve the velocity, streamline the process and increase the revenue for my organization. The project scope includes developing online collaborative platform for suppliers and vendors. • The execution model is based on Agile principles where there are 5 scrum teams situated in different geo locations, responsibility is split among 3 different vendors. • The project is based on fixed cost agreement and I need to bring the revenue margin to 60% for my organization • Improve the Collaboration for the distributed scrum teams considering the time zone difference and cultural distributions. • The feature development should go live every 2 weeks and maintaining a balanced distribution of working hours among the team members. We will focus on discovering the ineffectiveness and problematics areas for our team members, as well as key stakeholders. Selection: We went through several internal discussions and the design thinking activities, tools and principles. As there is no proven method of universal success and every unique problem need to come up with a unique solution, we decided to try the “Learning Launch” tool which is based on experiment quickly and identify if it works for us or not. Application: Learning Launch 1: We focused on the structure/execution of the “Delivery Model” of our tasks and procedures. More specifically we wanted to focus more on the “Team Structure” and the “Process” considering the distributed scrum teams. We adapted to the Agile release train principle with different agile PODs located at different geo locations. We made sure that there is an overlap of time zone for certain hours for handover. We brought in our Agile Coach to review the idea and have a workshop with the team to ease out the huddle and bring the team on the same page. We created a guideline with clear description of our new process, established the RACI, Understand the roles & responsibilities. With the help of the higher management we were able to build a specific training and leering center specific for our project. We identified a good mix of senior and junior team who can deliver with high quality and maintaining the right balance of revenue. We also created a SWAT team who acts as backfill the absence of some team members to negate the impact of the delivery. Learning Launch 2: In the phase 2 we focused on the results of the tested idea after a span of 6 weeks. We collected the anonymous feedback from our development team and the key stakeholders to know more about the new process, understanding, concerns, improvements/suggestions. Apart from this we hired an external consultant to review our proposed solution and the execution model. With the help of the feedback and review we implemented few more tools and processes like: • Communication Channel for better collaboration • KPI audit templet • Use the baseline velocity for release planning • OKRs on quarterly basis, governance check points & remediation • Brought in few engineering best practices like “TDD, Code Reviews, Continuous Integration, In-built Test Automation, CI CD full stack services built in” Insight: The application of the Learning Launch tool helped us identify assumptions and test the same. In addition to this we analyzed the anticipated results to find that the new structure and process would help us in long run. This will bring in transparency, productivity improvement and a cross functional team. We did exceed in the actual results in terms of anticipated team Velocity, Revenue margin and collaboration. In future as a continuation process we will review in periodic basis and apply the Learning launch designs. The ongoing implementation is beneficial at this stage, as results come before a full rollout in the design thinking timeline. Approach: Knowing that our team has gone through several design thinking activities/tools and are at this stage in the timeline based on the outcome of results during the test we understood that the learning launch is the appropriate tool for us at this situation. As mentioned earlier, will review the insight gained from our launches and incorporate the insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout. Thanking You Mithilesh Gupta lowetyler@hotmail.com
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4,486
Mind Mapping - The case of a facilitated mobile selling platform. Author: Yunier Leung In 2011 a colleague and I embarked in a difficult task, building the most advanced craft beer e-commerce that our market had ever seen. Having worked together in the largest craft beer company in Latin America, we had the experience and knew we could do better. During the design process of the new business, we saw ourselves locked in a sea of technical options on how the application could be built, what it would have and what not. We collected about 200 features up to then, and they should be narrowed to a maximum of a handful manageable items. But how? The selection and application of the tool happened concomitantly. As we laid out so many disconnected options in front of us, so we began organizing and connecting the dots. Soon enough, the tool showed itself to us: Mind Mapping. It is extremely useful exactly to that: surface patterns in a large knowledge base. The tool consists of reorganizing the ideas hierarchically, starting from a initial, broad and general point. In our case, this was the final result: an app. Soon some clusters and a workflow surfaced, lot's of correlated small pieces falling into larger ones, as steps of a larger construction. After some days of work, the first insight appeared: we just needed the steps really useful to take products from our stock to the client, exactly how a well done mind map should look, organized and sensible. Everything that stepped in the way of our goal should and could be removed. We ditched away collecting too much information from our clients, we built stocks near them, with really fast deliveries, removing the distance itself. Added artificial intelligence algorithms to predict lot's of information that was not central to the user experience, but that would facilitate the conversion. Lot's of features were consolidated in small, really needed groups. The approach turned out to be very efficient. When we reached the prototype version of the business it was elegant, simple and goal centric. In every new phase of the business we reapplied designing mind maps so that everyone knew both processes, hierarchies and what really matter: how everything connected. I could not change anything beyond applying the tool earlier every time.
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4,501
Free time and the elderly Befriending lively people More social events Keeping pace with tech development Spending time with the family Join the learning classes Explore new hobbies Free time and the elderly Design thinking program Done by: Aman Baloch Abu Dhabi Municipality Elements: 1. Challenge: Describe your challenge, including all relevant information. The challenge is to apply the information gained through the training program in choosing the appropriate subject to apply a tool presented in it which should clearly show the beneficiary and reflect it on a simplified topic that is common and not boring for peers or members of society in general. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). The mind map tool was chosen for reasons due to the ease of communicating ideas and proposed solutions to solve the problem represented by the keys to design thinking for the recipient, it collects through the description in pictures each of the key (what is it)? What is available to them as well as the key (what if?) Represented in the ideas put forward to solve the problematic confrontation according to the above and then the key (what dazzles?), which was applied to the expected reactions of the elderly in the event of the application of the proposals, which will definitely lead to the production of the key (what works?) Represented by the positive impact on the psychology of the elderly and their satisfaction with their activities. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). The example applied by researching the common general problems in the social environment that all individuals teach and that can be a disincentive to their present regarding the satisfaction of their elderly or in the future thinking about their life destiny. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The effect of applying the tool used in seeing cases in a more broad perspective and perspective in terms of finding appropriate solutions and reflecting them on the expected effects and their results. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. There is no doubt that I will use design thinking skills, whether the same tool or other four tools in planning to create an exceptional business and the content of success, because the use of tools has a positive impact on understanding the situation and creating the necessary for it to succeed and ascend it.
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4,509
Virat Patel Background, Challenge, and Selection: The first tool I used in the design thinking was storytelling to influence and guide a business decision to go forward on a new product development project. I use this approach with senior leaders in the organization to bring about an emotional connection regarding the problems we face and how to solve it. The data, facts, and recommendations were all there. However, the space in between and the weaving of the hard facts together was where storytelling was a compelling tool. The challenge was convincing senior leadership to provide funds and resources to develop a new product. I chose this method of design thinking create energy, passionate, excitement, and simplicity to the strategy and initiative that I presented. Application: I start the process of story telling with understanding my audience. This is the most critical aspect, in my opinion, to storytelling. It’s important to understand what information your audience knows and doesn’t know to be able to build your story. In my application of storytelling, I also like to build an outline prior to my presentation. As described in module 2, great storytellers build suspense and reduce suspense by answering questions throughout the presentation. In my example regarding my product development project, I create suspense by immersing the audience into the challenge we are facing. In my industry, our end-users for our medical devices are surgeons. I focus my story on the challenges a surgeon will face with the current solutions available on the market. I support my claims and answer questions that the audience develops through facts and data. In a technology driven company, this is important to demonstrate data driven decisions to senior leaders. Through weaving a story between data and hard facts, I was able to convince the audience of senior leaders to provide funding for the project. Storytelling allowed the cross-functional senior leaders of my organization to develop a connection with the challenges our business and customer faced in this situation. It helped me portray the current state and articulate the ‘what is’, while also imaging the future state and therefore articulating the ‘what if’. Insight, and Approach: I had several important insights from utilizing the method of storytelling in design thinking. Using storytelling helped me develop an emotional connect and energy towards the problem our business and customers were facing. It gave me further tools to present the hard facts and data to drive a new product development initiative forward. After developing an emotional connection, I was able to influence my audience in the same way. I left the audience with a deep understanding and memorable recommendation to addressing our business and customer challenges. The approach to story telling helped me the ‘what is’ and ‘what if’ aspects of design thinking to unlock funding and resources to continue on the design thinking pathway towards ‘what wows’ and ‘what works’. Utilizing the tool of storytelling has become my go-to method for presenting business challenges. Other approaches to incorporate when applying storytelling is journey mapping. In the current healthcare climate and value customers are looking for, having a solution for needs across a customer / patient’s journey is important.
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4,521
Gabriel Lara Reflection – Storytelling Design thinking for innovation Course Challenge and Selection: The tool chosen is storytelling. This tool was adopted by me when I had to present a HR Management project to top management. The challenge was to present the creation of a tool that was useful and effective for the purpose. This tool was chosen because it allowed me to quickly and effectively represent the main phases (problem; resolution; conclusions) of a complex project in an attractive and immediate way. In fact, with storytelling it was possible to present the project in a figurative way and therefore to imprint it more easily in the memory of the stakeholders. In this way, attention was more easily captured by simultaneously stimulating their interaction, especially towards an audience diversified. Images, music and effects are the best way to impress a memory. The challenge lies in adapting everything harmoniously in order to produce a result that reflects reality in a coherent way. Application: The storytelling it was represented by a video animation with a fun scenographic content (cartoon style) but consistent with real situation (both for the sequences and for the situations represented in it), using a simple and precise script that it was able to describe the project in all its main phases. The storytelling in video animation made it possible to represent the most articulated path of the project (made up of the main project phases addressed) in a simple and attractive way and to lead the listener towards the final product (the tool created for the purpose) which was presented in live and interactive mode after the storytelling. The storytelling in video animation was introduced by a standard presentation that technically exposed the problem addressed through specific numbers and graphs (statistics data). The introductory presentation however used a style adapted to the subsequent video animation, without ever creating a clear and brutal detachment. The purpose of the initial introduction was to lead the auditors to a conscious listening to the subsequent storytelling. An emotional path was deliberately created, starting from an emotional state of alert (the numbers, the problem that emerged from the statistics) without ever frightening and without ever losing the listener's trust (use of fonts, scripts, gentle colors, references and timely statistics), to an emotional state of expectation and curiosity through the vision of the storytelling in video animation without ever boring the auditors until to the final solution of the product, leading towards an emotional state of relief. The video animation was accompanied by room effects, managed in a pertinent way and in harmony with the projected animation, in order to emphasize the messages conveyed in it. For example, when the presentation switched from standard (statistics data presentation) mode to video animation, the lights in the room were dimmed, changed in tone when the instrument was shown in live mode and raised when it was time for questions and answers. During the whole presentation (slide, video animation and live demonstration) attention was obtained, the contents were all dealt with and curiosity was stimulated. Gabriel Lara The compliments received at the end, mainly focused on the storytelling approached in video animation mode (cartoon style). Insight: The tool I used was chosen by a main need, how to present something of which the others do not know the details so as not to have constant and always stimulated their attention. The intuition came from a fundamental principle: "If you cannot explain it in a simple way, you have not understood it well enough" (Albert Einstein). The criterion of simplicity has therefore led to an unusual and disruptive approach to the ordinary style for which the top managers are subjected. The goal was to make something complex anyway simple and fun. The complexity of the project was conveyed by the originality of its presentation and to do this its necessary to have full mastery of the elements it contains. The desired and obtained effect was the wow effect. Approach: At the end of the presentation, however, give useful references with which to interface for specific further details and developments. In order to follow up on the project towards those interested in using it. The storytelling, above all in cartoons-style video animation, tends to take up a lot of space in the listener's memory, eroding a good part of the entire presentation of the project. The risk was that people remember the cartoon more than the project itself, not considering what had to be done pragmatic for the project. There is a risk of having fun replacing commitment.
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