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ID meyermichelle Reflection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in Victor Fernandez’s book, “The Connected Company”. The front- stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic and can more quickly gain new insights about relationships between key entities instead of taking time to identify them.
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5,717
Testing the Buddy Program (Human Resources) Tool: learning launch Author: Natalya Kotov March 22, 2020 CHALLENGE I work in HR for a big multinational. Over past few months we have been deep diving into employee experience of new hires. After interviewing tens of new joiners across several countries and conducting journey mapping sessions with them, we have identified a recurring pain point. Most of new hires did not have a buddy (guide) to support them during their initial weeks. What was missing is someone available to answer their questions, introduce to other people, show around the office, describe company culture. New hires were highlighting the social aspect more than a need for a specific technical onboarding. Despite the support from their hiring managers, formal induction programs and team lunches, the problem was clear: new hires felt unsupported. SELECTION To tackle this problem, a team of 5 HR professionals from different streams was formed. I was the project leader. During our ideation session we came up with a volunteer-based Buddy program. We draw how the flow would look like - how a buddy and a new hire would meet and what would be the mechanics of the program. We have identified one major risk - what if no one wants to be a buddy? what if no one volunteers? We needed to test the program on a smaller scale: for 1 location, 1 legal entity and 1 month (1 round of new hires), to see if our assumptions will be validated and learn what works well and what does not. Learning goals: a) if we ask employees to volunteer to become a buddy, we will have enough volunteers to cover all new hires in a given month (around 20 new joiners were expected. No rewarding scheme offered, just positive motivation and an opportunity to meet new people). b) we will brief volunteers on what it means to be a great buddy and what is expected from them. After this session, 80% of volunteers will be still engaged and ready to be a buddy. Buddies will be happy to do this which will result with high satisfaction scores after 1 month with new hires (metric: satisfaction 1-5, targeted the average of 4). They will also agree to participate again. c) we will ask new hires to evaluate the program after 1 month (success metrics: every new hire has a buddy; positive NPS score) d) we will test if it matters that buddy comes from a different team (metrics: NPS from new hires, qualitative feedback from hiring managers). APPLICATION: We selected one test legal entity with sufficient number of new hires expected. We launched a simple communication campaign, one email and one intranet page banner, asking employees to volunteer and join the program. We also informed them that this is an experimental program, so we will be asking them for feedback frequently, to learn what works well and what doesn’t. a) In the first week, 22 employees volunteered (out of 200 targeted population) vs expected 18 new hires. b) Briefing session for future buddies resulted with positive feedback and high satisfaction scores. Buddies told us that they know what is expected from them (100% responded “we are ready” via a short survey). We sent them the list of new hires and asked to assign themselves and reach out to the new hire offering guidance. c) Within a week, all new hires had a buddy. After 1 month we sent them a quick survey asking how they would evaluate that experience and which aspects of the Buddy support is most appreciated. We got new learnings in: it is really important that buddies make time to be available for questions and have informal chats over a coffee/lunch. The NPS score was 50+. We also asked buddies if they would like to continue volunteering and all said “Yes” except for 1 person who was leaving the company. d) New hires did not mention anything around the need for technical or functional knowledge as their expectation towards the buddy. We interviewed 15 hiring managers and they said that they see a great value of a buddy being from a different team, because they can increase new hires network from early days. Overall, we validated, that volunteer-based program could work. We ran second sprint (months 2 for a batch of 7 new hires) to fine-tune certain elements and collect more insights. INSIGHT: Thanks to the learning launch we we able to: - simulate the flow of the program, define key roles and investment needed - identify success factors for the program to work (like the need to explain to buddies what is their role and empower them, the pool of volunteers needs to be monitored and constantly sourced) - identify core metrics (like satisfaction and NPS from buddies, NPS from new hires) - convince our key stakeholders that such program could work, based on data and insights - we concluded that volunteering could be perceived differently in various cultural contexts, so we recommended other affiliates to use testing approach before the full launch to validate - today Buddy program is offered as a ready-to-deploy product to multiple markets. We have also set-up a globally aligned listening approach for NPS scores across the new hire journey. APPROACH (conclusion) Learning launch is definitely a way to go in a multinational company, before designing global programs, policies, systems with big investment required. To test any product on a smaller scale to learn in relatively safe set-up, where you can fail faster, without burning money. For me it was great to see how simple it is to apply when you have a small team of people focused on the “question” and constantly looking for data and insights to validate / invalidate and not debating opinions. Right mindset and teamwork are key.
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5,731
S u b m i t t e d b y – Abdul Rohim 1 | P a g e Reflection – Learning Launch Challenge I work with the product team in a technology company developing state of the art software for banks. While we are aware of the disruptions COVID-19 has created across every single economy globally, creating unforeseen challenges for businesses. It is about how quickly we adapt to such challenging times by finding new opportunities. Banks sitting at the heart of every economy are also sailing through turbulent times. With people facing confinement or adhering to social distancing, the hardships relationship managers (RMs) are facing towards customer retention or new acquisition during such times are challenging, especially with no in-person banking. These challenges can be addressed if the bank extends its digital Interface/UX to its corporate customers who wish to avail the Transaction Banking Services directly on the bank’s portal leading to the higher conversion rate for RMs on customer acquisition through True Digital Transformation. Selection As a team, we decided to use the learning launch tool. We believed this will help us design a simple yet effective technology that the bank’s prospects can easily navigate. Working remotely with some corporate bankers and relationship managers from the banks we have gone through several design thinking activities to come up with a go-to-market prototype. Doing this activity has helped us in selecting the learning launch tool for our challenge. This tool will help us go through an iterating process that will improve our solution. Working with the prototype will help us experiment with the idea with a larger group of corporate bankers and relationship managers. S u b m i t t e d b y – Abdul Rohim 2 | P a g e Application We prepared two prototypes for below business use case for the banks - Self-Onboarding for Corporates - On the Bank’s official portal or Transaction Banking login page, the prospect can click on the option of “Corporate to Self- onboard”. This is for a Corporate who has not yet registered for the Transaction Banking Services but wants to avail them now. The prospects can enter minimum details such as - corporate details, contact person details, users’ detail for access along with scanned documents for verification. Once the details are entered, the Bank officials can verify the same using the bank’s back-office over a web or tablet and if the details are found satisfactory then they can use the quick onboarding screen to onboard the customer. This also acts as a lead generation tool for the Bank, opening revenue streams for the Bank with the RM to go hunting for new customer acquisitions on the field. Business Benefits to Banks • Lead generation • Prompt onboarding • Reduction in TAT for onboarding • Corporate customers can immediately avail transaction banking services. Insight By applying the learning tool, we designed and tested our solutions. Through the learning process, we got to improve our application to meet the user’s expectations. It is through this process we realized that the RMs were more comfortable with the second prototype of the application. Our marketing department used the results of this process to re-strategize our marketing campaign. Approach The learning launch is an appropriate tool for our business. We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for the full rollout.
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5,736
Reflection - Storytelling Pietro Gabrielli Challenge & Selection In this course of Design Thinking I learned the basics about several design tools. One of those is storytelling. Storytelling is my favorite because it is so simple and easy to apply. It involves presenting your product or business in a story format that truly intrigues the potential customer or investor; while also creating a cause for a problem and making a list about different ways to solve it. Application Most likely, each and everyone of those reading this have gone for some shopping in some kind of clothing store and used a fitting room at least once in their lives. If you have used a fitting room several times, you must have felt that stress of not knowing when the employee might come knock on your door and open it because he couldn't hear you reply "taken" for some reason or another. Maybe the music inside the store was too loud, maybe you just panic and don't know what to do or say, or perhaps you happen to be deaf and/or mute. So, what happens next? The employee opens the door and there you are with barely any clothes on and some other customers catch a glimpse of you almost naked. If you go shopping regularly, then you must know the fear that I'm talking about. While I was shopping myself I wondered: what if I were to design a device (either automatic or manual) that lets the employee know whether someone is currently using the fitting room or not? Insight & Approach My audience in this case, would be the customers that go shopping in clothing stores regularly, as well as investors and stores’ owners. To apply this tool properly, it’s important to tell the story in the most intriguing way to the people that truly care about such things. After building a team for this presentation, we would need to be constantly asking relevant questions to our audience and then providing the answers to those questions. One of those questions could be: “How could this affect the overall customer’s experience apart from just using the fitting room?”. In that case, we can assure that the customer’s experience will be better, even if they don’t need to use the fitting room. Why? Because the employees’ workload will become less than usual, and that means they’ll be able to attend other tasks that are just as necessary, such as looking for a certain size for a customer, attending the cash register, welcoming customers into the store, and so on.
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5,738
Kara Deniz July 24, 2020 Design Thinking for Innovation Peer Graded Assignment Reflection – Visualization Challenge & Selection Visualization was my tool of choice to convey the vision for my new company to potential board members. Visualization is a great tool for me to use when I am attempting to communicate ideas that are more complicated, such as compartmentalizing structures and developing new systems. My challenge here was to accurately convey my message to potential board members so that they could clearly see my vision for the company. I conducted a hybrid style visual presentation that included usage of power point slides and white board. I decided to include the white board, not only because I wanted to show them the processes that we use & the flexibility of development, but I also used the white board for them to convey their interpretations and how they viewed their individual roles in the company’s development. Considering that this is my first start up business sharing control with a team, I wanted to ensure that my message is clear and concise. Application I began my presentation with power-point slides of the company vision & mission statements and then a diagram of the company and its ownership structure. At this instance I used the white board to show & explain the ownership transitions that will occur after second quarter and the effects that this could have on the board. Next, I needed to convey their role in company decision making and with their relationship with the President/CEO. This is important because this established a clear picture in their realization of how Holding Companies operate differently that operationally functional Companies work and their relationship to those ventures. A moment of clarity was the realization that the boards control over these ventures was at its strongest in forming the venture, but significantly lessened after the venture was commenced. I used the power point to show how the ventures were distinctive. I used the white board to provide a picture example of a parent raising a child in phases until adulthood with the childhood being the formation process into completion of adulthood, or commencement of business. One slide stated: “To understand the purpose of my vision, I need you to answer the following question: 1) If money were no object, what are three things you would do differently?”. At this point, we used the white board to briefly determine how “lifestyles” would be affected. The purpose of this exercise was for these potential members to understand the monetary base-line for company requirements so that the they understood that their positions & compensation would be based on productivity & diligence and to know the actual numbers that would be expected. At the close of the presentation and closing remarks I offered a challenge to create a story board on how they envisioned the company’s development under their service; and how that would affect their lifestyles. Insight & Approach I like the visualization technique because it permits a more accurate conveyance of my vision in this case. Using the white board along with the power point slide helped to enhance the experience by answering questions through visualization rather than attempting to convey them with words alone. Keeping people engaged in meetings and conserve time while being productive is important to ensure that everyone sees the vision in similar union. Using the story board helped me determine whether to extend offers to these potential board members. On the strength of that picture board exercise, I decided on presenting three (3) of the five (5) potential members with invitations. Though I do like story-telling, I realize that story telling can be enhanced by visualizing some of the concepts of the story that can be misinterpreted by words alone. I used the story board to show potential company growth of structure and operation. I do think that story telling based on verbal communication alone has its place and it does well for me in situations that call for instruction on processes. In regard to making important executive/board hiring decisions, I think this presentation was very effective. On the flip side, I also think that my presentation qualified for boosting my credibility and increases my probability of success in my petition to sit as initial CEO.
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5,748
Mohamed Kamal 17/02/2021 Design thinking innovation Reflection on Learning launch Challenge : I am the lead of risk and litige department, which is part of the business services unit of a company that operates in payment system and digital. Our daily work consists of processing reimbursement requests that we generally receive by email from a multitude of customers; so we spend our time collecting the necessary documents to process these dispute reimbursement requests and at the end of the day we prepare reports that we share with our clients; these reports include all the data processed during the day. Although these documents are a prerequisite for handling requests, we have noticed that our clients do not systematically send these documents and sometimes we are faced with several interlocutors that makes our task difficult and sometimes we exceed the regulatory deadlines for handling these disputes and we can easily miss one of the emails; and this had an impact on the satisfaction of our customers. Selection : We opted for the Learning Launch which is quick to execute and inexpensively. It’s a great tool to test if our idea can meet customers ‘needs and create value for them before decisions with financial impact are done. Even if the outcome is not as desired, the loss is minimal as the investment is low this tool is always beneficial, it allows us to quickly assess our idea; to what extent it responds to our strategic intension and especially to the needs of the client and if it brings him added value and if necessary go back and include new key hypotheses in order to review the idea, test it before the final investment Application : We are thinking of creating an interactive portal for our clients ; this portal will be the ultimate and unique tool for disputes’s treatment. The solution was developed internally in the presence of business experts, as well as one of our client (who has the largest volume of disputes and in view of his experience feedback in the matter) the portal was interactive; to enter a request for reimbursement of a dispute, the insertion of documents is mandatory; the client has a clearer visibility of treatment time of his request and he has a warning in case of exceeding the time limits ;and he can download the reports that he want in any format and in any time Spent months after the deployment of the solution; we noticed that a customer continues to process by email. We have reviewed our solution that was sort of a letterbox in the beginning. we made it more interactive by adding some improvement such as adds a section which details the handling of a request with the dates and the name of the users; also the change of the status of the request (by a simple click we make sure that the customer has indeed consulted the portal); and also Mohamed Kamal 17/02/2021 creation interactions with the mailbox (the treatment team is notified when there is a new request etc.) we also thought to review the design of this portal and make it more aesthetic and also add a dashboard with statistics and more meaningful graphs. Insight : The learning launch has helped us improve our daily lives. the idea of a portal is a very simple and easy idea to execute and does not require any data calculation or algorithm; it is an idea that meets the customer's need, facilitates the treatment and brings him added value; it is enough just to understand its intents and to listen to it for continuous improvement. By applying the learning launch, our company has included this portal in its product catalog and systematically offers it to new customers Approach : This training allowed me to review my way of acting ; moving forward is not just about focusing on data because the most valuable aspect is sharing knowledge and learning; in my case Learning Launch was definitely good alternative to the conventional approach ; it’s create an affordable experience that allows client to experience the new solution and to test key hypotheses with real data ; we have other projects to improve, and we will certainly use the learning launch technique
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5,775
MIND MAP 1. Challenge Currently, my friends and I did a start-up about self-development applications. Sometimes we found some difficulties in working together. For example, most of the information comes in a non-organized, non-structured way, making it harder for me and everyone else to absorb and utilize it. So, the way I’d phrase the challenge would be: how can we improve our start-up by structuring information we handle in a simple, can be visualized and knowing the relationship between that information that we have. 2. Selection Our team uses a variety of design thinking tools, one of which is the Mind Map. Mind Map is visually organized information that is designed to help us in collaboration and communication. 3. Application I use a mind map for structuring information to make it simple, can be visualized, and knowing the relationship in a way I do organize the dozens of things that the team has to coordinate. Every project basically contains the same items: scope (what’s in, what’s out), timeline (dates, milestones), costs, resources (people, equipment), risks, and assumptions. but, the hardest part of learning a new subject, is visualizing how big it is and how its concepts and details are interconnected. 4. Insight My insight about one of the design thinking tools, which is the mind map. I think by making a mind map in the team, we have an idea of the performance we have been through. In addition, we can also understand each other's ideas efficiently, the purpose of the applications we develop is even clearer. Because the idea that we have is too big or too complex for us to rely only on our memories. Here’s where the mind mapping helps a lot. 5. Approach As I am seeing the benefits of mind maps in our team, I definitely plan to continue using the tool. But, I think that sometimes the map itself can oversimplify an idea because it only contains a broad core not including important details. Overall, I do satisfy with the mind map that helps me to simplify some ideas. Therefore, I confidently say that I would like to explore more design thinking tools that will help me and my friend in developing our small start-up. Saadiah Jie
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5,780
Giuseppe Longo: Company General Use Challenge & Selection Although there are couple of promising vaccines in the world, still we have been significantly suffered from COVID-19 since 2019. It also critically affected to me and entire my life, family and my attitude to other people. Therefore, I think it is worth to investigate how people are feeling on the COVID-19 and come up with innovative ideas and solutions to cope with the challenges related to COVID-19. I thought the mind mapping such as empathy map is a suitable tool for this study as everyone has his/her own feeling on the COVID-19. That is why I selected the mind mapping as a tool and tried to collect all feelings from my colleagues and friends and tried to identify what are the challenges. Application First, to identify challenges, I made an empathy map categorized as six as following. And I distributed it to my colleagues and friends. • Say: What are the explicit things the person says? • Think: what are the implicit things the person believes? • Do: What are the explicit things the person does? • Feel: What are the implicit things the person feels? • Pains: what are their fears, frustrations and needs? • Gains: what are their wants, hopes and objectives? After collecting empathy map, I deleted duplicated empathy and consolidated all information. Then, I tried to understand and reframe challenges by applying an abstract ladder. The reframing work was conducted as following 5 steps. • Challenge? • Why is solving this challenge important? • How could this challenge be solved? • Discuss all options and decide which challenge to use for ideation • Insert “How might we” at the beginning of your selected statement After identifying and reframing the challenges, I conduct little bit more research on top ideas and then rate them against desirability, feasibility and viability criteria and selected one top rated idea. Insight & Approach Most of participants replied to me on his/her feelings on the COVID-19. Based on empathy map, I found that most of them were under pressure and was being suffered from the COVID-19. But, they did not lose their hope that everything will be fine and back to normal in the end. After consolidating all feelings, I successfully identified the challenges and came up with some ideas to cope with the challenges. The developed idea was presented to team and gave good impression. As expected, the idea developed by design thinking tool showed more convictive and gave clearer direction. Our team is reviewing the insight gained from this study and the developed idea, and I am expecting that a project team will be organized to pilot this idea. The pilot project will involve me as an initial cohort with cross-divisional representation and with varying experience and specialty. Members of management promised that they will also be participating and supporting this initiative, with possible participation and support from other relevant organizations. Giuseppe Longo: Company General Use I am a mechanical engineer, and whenever I came up with new ideas, it was very difficult to find correct tools which enable to deliver good message and make my idea solid. But, through this course, I was able to find appropriate tools, and I strongly believe they will be valuable assets.
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5,796
Project: Development of Laptop Interviewer Name: Dharmendra Dharmendra Interviewee Name: Dharmendra Dharmendra Interviewer Pin No.: 696135165639 Interviewee Pin Vw.:403489591437 Team: T-29 Date: Introduction: (Define the questions) Questions (Minimum of 5): 1. What is your profession? 2. How was your quarantine period? 3. What is your daily routine? 4. Did you face any difficulty using your phone 24/7? 5. Do you like gaming or professional work? Answers: 1. Im a student doing computer science engineering in Universidad Industrial de Santander. 2. It was boring but I learnt lot of things which I don’t know before. 3. Getting up lazy in the Morning and playing games all the day. 4. Yes, I faced a lot of difficulties like my eyes got strained and back pain issues. 5. I like gaming a lot compared to professional work. Get to know the entire story: (Which questions help to understand the hopes, fears and motivations of the interviewers) Questions (Minimum of 5): 1. Which type of laptop do you prefer? 2. The structure of Laptop should be innovative or it can be A routine type? 3. The weight of the laptop should be light or it can be somewhat heavy? 4. Do you prefer any time of graphic card in laptop? 5. How much storage of SSD do you like to have? Answers: 1. I prefer a laptop consists of latest generation processor and it should consist of a specific RAM and it should have decent battery life. 2. The laptop should be an innovative one . 3. It should be light weight and easy to carry anywhere. 4. Yes I prefer a high rated graphic card as I play games regularly. 5. I like to have SSD of 512 GB and hard disk (HDD) of 1 TB Conclusion: (Explain what happens with the answers and thank the Interviewee for the discussion) Thank you for your inputs I will make sure that all these features will include in my product. Thank you iam eagerly waiting to use this product and may it be a successful one. 1 2
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5,811
My reflection – Storytelling 1. Challenge: The first tool I used was the tool of Storytelling, to attract the attention of the participants, and to introduce my topic in an interesting way, before stating the problem and the solution. Storytelling is a kind of showing the problem from a real perspective. 2. Selection: I select this approach usually to start talking in front of a group of participants in solution- driven projects and innovation labs, to present my idea as a creation from a real-life situation. For example, I have used the story of a little girl which is my neighbor, who did a great impact on the whole neighborhood to start recycling. This story improved my concept that says: if we want to change the fruit, we have to change the root, what I mean is: if we want a change, a new behavior in society, we have to start from the youngest generation, which is our kids, and then, the solution will sure achieve the expected results. 3. Application: I have started my presentation with this story: Last Sunday, I was resting in my home, watching the news about the recent garbage problem in our country, where I saw one of the most annoying photos that reflected a really bad image of the behavior of the government and citizens at the same time. And I was thinking about an effective solution as a social initiative to solve the problem. Suddenly, someone knocked to my door, it was Federica, the 6 years old girl who’s living in the neighborhood. She said: “Federica, from now on, you are required to keep your plastic bottles in the vacant room at the ground floor. I will come back each week with my parents to gather the plastic bottles to take it to the recycling center.” What happened just made my thoughts valid and concrete. I was thinking that this is a root problem that require a root change. Actually, the bigger generations aren’t ready to start applying the recycling processes. In our educational system, the environmental awareness isn’t available. This is where I decided that the solution should be starting there, with the younger generations, the weapon of change. Here is where my project idea came from….and I would like to tell you more about it…. 4. Insight: What I have learned from starting in a storytelling like the mentioned one, is really an effective start and impactful from the very beginning. The attention lasted long to the final word of my explanation. In addition, the emotional effect that a story could make is really huge and can make all the participants agree and vote for the idea. 5. Approach: Next time when using my technique of storytelling I will try to mention more details and practice a more persuasive style. And I will try to give more examples from our real life.
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5,816
Submitted by Jo Kelly, PHR, SHRM-CP May 12, 2011 Challenge & Selection As a Human Resources Professional, employees often seek me out to discuss questions or concerns they have regarding any number of topics – policies and procedures, compensation and benefits, hiring and staffing, and everything in between – and what a viable solution may look like. In many of these cases there’s a pretty straight-forward answer to their questions, but the challenge comes when there isn’t and a more personalized response is required. Over the course of my career, I have found that taking a moment to sincerely listen and empathize, not immediately search for a “one size fits all” answer, goes a long way. It has also proven most successful for establishing trust and finding a mutually agreeable solution. Often, I rather naturally gravitate to a storytelling strategy (sharing my personally inspiring experiences and / or those of others) to support the employee in defining a simple solution and compelling them to take positive and effective action. Application & Insight Recently, an early career employee requested some time with me to discuss our performance management process and their latest performance rating, which was causing them much concern. While the rating and subsequent feedback pointed to them being a solid performer, they believed their work over the course of the previous year had been exceptional and thus a rating indicating the same more appropriate. After listening to the employee share their concerns and ask for my guidance, I opened with a story of my own sharing how I’d been in a very similar situation just a few years prior. While I’d done some great work, I was also rated as a solid performer much to my disappointment. After connecting with my manager and gaining a better understanding of the rationale for the rating, distribution among the broader organization, a detailed assessment that documented the work I’d done favorably, and concrete plans to partner with me to secure an exceptional rating in the year ahead, I left in a better place and with a distinct plan for moving forward. I also shared transparently that while I still believed my rating should have been “exceptional”, after being open and honest about my position and hearing out my manager’s rationale, I was more confident about the road ahead – and encouraged them to do the same (share their position, gain clarity on the process, seek to understand, and identify a path forward). In sharing my story, I found it most insightful to see how effortlessly we were able to collaborate on a solution and how empowered the employee felt to act. Before wrapping up the conversation, the employee confirmed what I sensed was true – sharing my story with honesty and transparency provided them with a newfound confidence and clear process for addressing their concerns. Approach As I think about this instance and others in which I’ve used storytelling to communicate a compelling argument, I will largely continue to do what I’ve done – actively listen, be authentic and empathic in my approach, and clear in my guidance to effectively inspire employees to act. However, after this course, I will now more intentionally and strategically leverage and encourage storytelling to advance the initiatives within the innovation organization I support. I believe doing so will allow us to more creatively and passionately share our exciting work and successfully inspire our partners to join us in executing on that which we believe will exponentially change the world.
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5,830
Design of digital sales process Ivica Marija The challenge I had was designing a new, “digitalized” sales process for lending products for large corporate clients. In my Bank, “Large Corporates” refer to companies that have more than €500 million yearly turnaround and require multi-million financing deals for their needs. Negotiations and contracts are commonly very complex and can last for weeks or months. Despite having many systems available, the whole process was still mostly manual: data required for a credit application was manually copy-pasted from source systems to predefined forms in Word; calculations of exposures and limits were calculated in variety of Excel sheets and also copy pasted to these forms, and these forms were sent by e-mail to different approvers who would review them, print them, sign them and send it back in pdf format. Finally, data from contracts was manually entered to booking systems. Only this task, due to complexity of contracts (>100 pages) was usually taking 4-8 hours(!). The initial set of requirements we got could be summarized with famous quote from Henry Ford: “give me faster horses”. Despite having very modern digital workflow systems and Customer Relationship Management (CRM) system, everyone expected “easier way of handling documents”. “Problems” that were identified were mostly around >20 systems being used, primarily to extract data needed for the application, but nobody thought about big picture. We could do that, of course, but that wouldn’t be digitalized and automated process. In order to give participants the sense of complexity, I decided to use visualization – a tool well described in video of Angela Myer in Week 1. I often use Visualization, primarily for my own better understanding of a problem, but also to ensure that there is a shared understanding of the problem and possible solutions among groups of stakeholders. The approach is very useful when stakeholders are diverse, in my case businesspeople from a bank, and IT people from IT division. In this particular case, I painted the entire process on the wall in a way that I: 1) highlighted the number of different tools they actually use to extract data they need for an application – indicating that the problem is not in these tools, but in the fact that they need to manually copy-paste data from different tools into application forms. 2) Listed different forms that are used for different approval bodies in several steps of the process – indicating number of data items that are in common to these forms (i.e. client data) – that are repeatedly copy-pasted into these forms. 3) Listed documents client needs to provide for the approval, which we now store for compliance reasons, whereas we don’t need documents, but information from these documents (i.e. confirmation from Commercial Register that company is registered) in order to proceed with the application. 4) Visualized document flow and number of e-mails, printing, physical signing of a document and again scanning and forwarding – in order to “collect all signatures” for the approval – whereas “approval” in form of confirmation in a tool would be sufficient. Needless to say – no PowerPoint slides could describe the volume of waste we created in every single step of credit approval process. Picture hardly fit on 10x2m wall (I had to repaint it several times to fit it properly). But, I managed to made my point: problem is not in systems, but in the way we approach the process. By integrating data sources to the workflow and using built-in capabilities of CRM tool, administrative overhead could be decreased by more than 90%! Moreover, the most of information we require from a client in the form of a document – we can get by ourselves from public registries – automatically. This would dramatically reduce the amount of work for our clients too and reduce waiting time from days or weeks to minutes or even seconds. The second phase was, however, more complex and more important. Now we knew the problem – but what is the solution? This took several weeks of discussions in smaller groups and common meetings among groups to figure out: 1) Which data we really need? In some cases, account managers collected a lot of information about the deal, hoping this will help the case and get the approval from the investment committee – whereas committee members admitted they don’t need these data to make their decision at all. 2) Which controls we need? The whole process is rather collaborative, especially for more complex deals, and there is no classical “flow” (handover). Squeezing this into a workflow would actually make it worse. So, we needed to be careful with defining process steps and decided to minimize them to data collection and approval only – despite the fact there are several formal approvals needed. 3) How to organize the data in a screen – especially on different screen sizes (smartphones/laptops/monitors) to make the overview possible. Since we talk about 250 different data fields, among which there are “free text” fields containing several sentences, images and graphs – this was the most challenging one. Although I used visualization before, only now I got the true power of it. It was also very interesting to observe how it also helped clients to involve themselves more. Previously, “specifications” were written in words. And, it takes thousands of words to describe – and later, read a requirement. And nobody has time for that. Requirements were written superficially and understood accordingly – wrong. Once when clients actually saw the vast number of systems they use and the number of interactions they made – with picture – only then they realized the problem they had. On the other hand, something that would previously be written as “simple” requirement (i.e. “I want all the data on one screen”), brought them to the understanding that it is them who need to make priority which datasets they want where, based on the importance. Because: all the data couldn’t fit into a screen (especially smartphone screen); scrolling was needed, so the data that is more important – you should put to the top. Despite the fact that we did a lot of painting, the whole process proved to be very light in the documentation – and yet, more descriptive. Additionally, it brought people together and made the approach collaborative. Businesspeople understood limitations a system has, but also benefits it can bring if we use it properly. IT people got better understanding of client needs – and come with very valuable ideas that helped clients make better choices. And on the top: it wasn’t boring at all – it was actually fun! Finally: there was no (bad) surprises about the final outcome. Clients knew exactly how the new system will look like and how will they use it. There was no need for user manuals nor training either – they know how to use the system, because they designed it together. The only thing I would do differently in the future is: jumping immediately to visualization, without spending time on interviews and data gathering. A high-level overview is important at the beginning, but that’s all. Once when painting starts – there is no need for further “data gathering” because clients can do quite a lot by themselves too. Of course, some data gathering is still needed (i.e. in this case we needed to list all data source systems, and data we need to collect), but visualization helped us determine what we really need – and what we thought we need. This made data gathering rather slim. Nevertheless, the common opinion once we finished with design was: none of us could imagined the new process the way it turned out – if we didn’t use the visualization. What we understood as a problem, and what we envisioned as a solution before we turned to visualization was completely different from the final outcome. Visualisation helped us understand the big picture, understand the impact different teams have on each other and design much better solution.
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5,840
Reflection - Learning Launch By Yaser Mostafa Challenge The challenge that I’ve selected is related to the Covid crisis. Many people are going hungry due to the lockdown and the government has been incapable of managing distribution of food supplies to the destitute and hungry. A program is to be implemented in select areas where people are finding it difficult to eat two meals a day. The data for this has been made available from the government’s local bodies. The team for the implementation of the feeding program has 10 members in each locality including volunteers, and a separate Central Management Team. There’s a limit of budget and labor-time. Safety of volunteers, food supplies, and recipients is another concern. The program seeks to eliminate hunger issues as a result of Covid in the targeted areas. The program will last till the end of 2015, and continuation will be contingent upon review. Selection At this point, various other design thinking tools have been used to identify the kind of meals that people would need, the best time of day to serve, the local volunteers ready to help out, and so on. We are trying out the learning launch tool that tests a prototype from our solution idea. This tool will test a prototype in target areas, which will give us feedback on its performance. Application The first part of the learning launch focuses on the feedback of the recipients about the food distributed. The program decides to deliver low-carb, high-protein food with a selection of vegetables. One fruit is provided to each recipient per day. The meal is varied each day and feedback is collected from the recipients. Besides, volunteers observed the recipients mannerisms while they were eating and the amount and type of food that was discarded. This was done for a period of two weeks, at which there was enough data to decide efficacy and make changes. The second part of the learning launch focuses on the coordination effectiveness of the volunteers responsible to prepare and distribute food within the required budget and time. Ten volunteers worked in each locale. All of them were given a fixed budget and the meal plan. The volunteers prepared the meal together after procuring supplies locally. Then, at fixed times in the morning and evening the volunteers distributed food to the recipients. Each of the volunteers’ tasks for the day was scheduled for fixed time periods and the effectiveness was rated on a scale. Besides, feedback was collected from each member regarding coordination efforts. Expenses were tracked. One independent observer from the Central Management Team would randomly visit for an inspection to make observations as well. This was done for a period of two weeks, at which there was enough data to decide efficacy and make changes. Surprisingly, the volunteers were able to conduct operations safely by following government precautions and there were no positive Covid tests during the length of the program. Insight The learning launch tool tested our assumptions and observed results. The recipients were happy with the food provided and considered it of high nutritional value. It was learned that adding milk to the menu would help those with children. Moreover, the local team soon learned that funds could be raised locally as more locals got interested in supporting their community. In the future, the team has decided to add a fundraising element to the program too. Budgetary constraints meant limits in what the program could do however, by combining local and governmental resources, it will be possible to expand the scope of the program in future. Finally, it was realized that learning launch is a highly valuable tool of design thinking to have for project implementation. Approach We found the learning launch tool to be of excellent practicality and efficiency for our particular case. From the insights gathered, we will be making changes to the program and testing future launches in the target areas. By the end of the first month, we hope to have incorporated learnings from the first two weeks of the test and launched a refined version of the program on a much wider scale. Perhaps, we could try a smaller scale launch next time with fewer communities and then scale up from there. This will make management easier and also give us time to make adjustments. However, in a crisis situation like Covid, we found our approach to be successful.
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5,855
Module 4 Learning Launch Design Thinking for Innovation University of Virginia May Sutton Korea Challenge I work in the platform and digital new business units at a financial company. It is a member of the department, and our team is personal financial management. This year, it won the Platform Excellence Design Award. In the scope of this year's new project , it is necessary to obtain a my data business license , establish an open API , and proceed with Liiv Mate 4.0 enhancement services . Should be launched in August 2019. Selection We orientation of the department is my data business (your credit management services ) by receiving a permit, bank, loans, financial investments, insurance, and to allow the card service is managed both on a single platform, integrated use that the emphasis is . And 3.0 from the 4.0 to advanced services made jeoya word to. In the traditional marketing market industry, banking app , card app , capital app, and loan app must each be installed as a service app for a financial company, and individuals have to use the respective institutions one by one by consenting to personal information . Application The comprehensive innovation plan is to secure the existing customer excellence and platform influence in a digital financial environment that is friendly to big tech, while opening up the digital financial market centered on big tech and inducing the emergence of digital financial unicorn companies . It is necessary to pursue a strategy for this. First , Liiv Mate the App 4.0 stable in sustainable banking, in order to lead the market lending, cards, financial investments, insurance, car rental purchase a service, such as expanding coverage is needed. No matter how good the platform is, if there are not various bank installment products and insurance products in the internal structure, customer churn will occur . Partnerships Various product contracts must be formed. Second , it is necessary to respond to changes in the platform environment. As long as IT expertise and development are required, it must be a successful service through a lot of manpower, time , and testing, and it is necessary to build an infrastructure with standard API (Application Programming Interface) and open banking services . Teamwork is important in 4.0 service design, such as UIUX blueprint and peer group comparison demographic analysis . Planning , design, services provided, IT development progress for existing teams and cell binding to tissue product owner to introduce institutional speeding the flow of work and should be immediate feedback to be progressed to the next working life is important is each. Insight & Approach In the digital service and platform business, the key to doing my data business is to share close relationships and opinions with the IT department, and sufficiently execute the service contents with test terminals and operating terminals . And PFM service the second personalized analysis algorithm, training and data utilization for importing data from other platforms, value-added competitive differentiation revenues are creating will be. Although the project is currently underway, we are doing our best with anticipation of a successful launch in August 2019 .
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5,874
Mind Mapping By Neia Rodrigues Challenge I used this tool to understand the learning process of my students, during the history sessions. It is very common that students consider History as a difficult, boring subject, and completely unecessary, given the fact that you can find all sorts of information available on the internet. But the challenge here is to anayze what you do with that information and how you use it for the future and to understand the present. Now, the diffciult part is to understand how teenagers think and or understand better a topic. Mind Mapping strategy is quite accurate to visualize the process students go through when think. Moreover, this strategy is great for keeping track of the small moments of the class that are missing empathy with students; in this way I can improve the activities inthe class to make the process smoothier and meaningful. Selection Mind Maping is a strategy that has great feaatures you can use to define how the students learn. I like ti think ypu cna track the whole process with it. According to the course Mind mapping looks for patterns and insights in a large quantity of data you collect during the research about the stakeholders. You can also explore visually the current reality. The effectiveness of mind mapping relies on establishing the criteria of the “what-if” idea generation phase. This strategy invloves several engaging techniques easy to understand and remember for all types of learning, since is more intuitive than reading a huge report or just listen to somebody explaining the results of a research. Mind mapping makes the whole creative process available for everybody, since you cna extract meaning from data in a way that let partners and insights emerge. Application 1- Get data from different sources - Google Forms surveys - Peer class observation - Student´s comments on aspects of the class - Expert observations 2- Have the working team in a creative environment - Invite the experts - Sitting in an open area (garden, cafeteria) - Plenty of material (paper, markers, pictures, data available, studnets books and notebooks, some of project´s evidence) - Food (coffee, chips and fruit) - Comfortable chairs and relaxing music. - Objective written and visually vailable for everybody 3- Go through the infomation. The whole team will go through the information in order, then once the info is written, the process begins. A useful tip: use different colors for different purposes, probably using symbols as well. Another team can have key questions that met the objectives. An important aspect: all the team must feel confident to express all sorts of ideas without being judged. Insight and Approach By using this tool, I have learned that Mind Mapping isn´t just a tool to reflect the team´s ideas, but to effectively approach problems or identify shortcuts in the whole creative process. Eventhough is not merely about organizing information, but to visually express it and then taking a path, I feel that this tool helps to organize the ideas and to discover new ones along the road. Next time I use this strategy, I would set working teams and having more people involved for working in specific areas with a time limit. Also, using the visualization tool first to understand the problem would be a great way to approach the current situation.
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5,896
Example Reflection – mind mapping By:Donya Donya Challenge I am a teacher at the Faculty of Applied Arts, and I am teaching subjects related to industrial design (a material called glass packaging design) which requires a focus on standards for production in addition to creativity in design Often this subject is taught as follows: We explain the classification of packages and how they are produced and how the design is inspired by the various elements, but because of the large content and content of the scientific material and the lack of time, most students are distracted and information is lost and is not focused on them and designs are not produced Of all students fulfills the purpose and standards established Selection The mind mapping tool was chosen to understand the thinking processes and their sequence and the association of each element with what follows and what precedes it, which helps to follow and organize ideas. It is a tool that helps to search for patterns and visions within a large amount of data (what is) and therefore it is suitable for this subject and aims to set criteria for the stage of generating ideas (what if). This is video lecture reference Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality. The goal is to establish criteria for the what-if idea generation phase. Which comes next. This phase is pivotal in the design thinking process. Mind mapping provides a segway from what is to what if Application Mind maps were applied to a group of students, where the students were divided into two groups A group that uses mind maps to generate ideas and their sequences The other group uses the traditional method The first group wrote the word design of the glass bottles in the middle and then started setting the sub- branches from them as follows This made the subject more creative, more visual and engaging Looking at the other group, I outperformed the group that used mind maps to generate ideas and make them more creative, neat, and summarizing. We make this as This is video lecture reference By the way, Mind Mapping is a great way to align the organization around a common understanding of the current reality. This can be a big help as you move forward in the design process. Equip each gallery-goer with a clipboard, a bold marker, and a bunch of medium-sized sticky notes. Ask them to browse through the gallery on their own, with or without talking to one another. Ask them to pick out the good stuff. Insight From what happened with the students and by comparison between them, it was clear that: This tool is important for enhancing and understanding the problem they are working on Education with participation, which generates ideas and achieves shared visions between them, is more creative. They can also increase ideas and expand each period with a kind of arrangement and organization. This tool facilitated the dialogue between ideas and drawing. It is an excellent tool for communicating ideas to stakeholders and colleagues. This tool promoted access to design thinking using logic and imagination and the use of brain lobes by sharing between drawing and words. The participants have to move from a theme that has probably been more like a label, for example guilt or no time, which is easy to come up with. To an insight statement. An insight statement is more than just a word. Approach I think I will use this tool at the beginning of the semester so students can search for patterns and visions that lead to more creative solutions by challenging their design. It also enables them to present a presentation method summarized in writing, drawings and tables we can see how critical mind mapping is to the design thinking process. And how it can unleash creativity and intuition, that will serve you well throughout the rest of the process.
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5,902
Sam Chan, Karen - Reflection on Mind Mapping Tool Challenge & Selection Mind mapping is the most frequent used tool in my daily operation such as working out the marketing strategy plan or organizing events, it’s an excellent tool to categorize and organize the ideas, it also help enhancing the memory and retention of important details through the use of colors, images and keywords; however, it involved only me during the creation process. As David Kelly, the founder of IDEO said, when I want to do something analytical, I make a list. When I’m trying to do something creative, I make a mind-map. Mind-map is a great tool to generate more ideas, identify relationships among the different data and information, which unleash one’s mind and encourage the flow of ideas go freely. I have had an experience using mind-mapping tool of Design Thinking with the team to examine our target audience’s past travel experience and brainstorm the new solutions to solve customers’ problem. Application As it was a practice exercise, we only set up a small team of 5 and invited one of our target for interview. The interview has been conducted for around 20 minutes and asked to interviewee to share 3 travel experience (both good and bad) as well as his background. During the process, we keep asking “so what?” to explore more in-depth answer – what’s your problem and what you want. Then, based on the information provided by the interviewee, we have consolidated the ideas and write on the sticky notes. One of the teammate post the sticky note on the wall, another teammates added the notes under the related theme and we have explored and expanded on an existing ideas, we have also post the uncategorized notes on the wall as reference for later. Finally, we picked the ideas which we felt feasible to transform into actual products/services. Insights & Approach It was a fabulous experience for me to learn different kind of design thinking tools and it was incredible the mind mapping tool help stimulate more ideas than we imagine. It also gave me a new way of using mind mapping to generate ideas not just outlines my own ideas on a subject. We haven’t personalized the map, it was developed by the team, so everyone can understand easily and able to add ideas later, at any time. By applying mind mapping tool, we are not just think outside of the box, but think without the box, which helped us equip with a prepared mind for Innovation – learning mindset + broad repertoire + customer empathy. For next time when I using mind mapping, I will pay more attention on the last step - “Translate the insights into design criteria” which is most important in the design thinking process. As it is mentioned “An insight statement is more than just a word”, we have overlooked the importance and underestimated the influence of an insight statement, which is fatal to generate comprehensive design criterion statement. Also, I would involve more stakeholder especially the target customers in the creative intuitive process of mind-mapping to enhance the effectiveness and lead to more creative solutions.
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5,906
Cristina Valerio Design Tool: VISUALIZATION Challenge & Selection The tool I have decided to choose is Visualization, Visual Thinking as I prefer to call it. I consider this tool can be helpful to count on the whole picture of the problem I am working on, in the initial steps of the design thinking process. With it, I can support my effort to identify in the most accurate basis, the pain point I intend to solve. Visualization helps me to make the people pay attention to what is going on (What is?) by examining what already exists. Visual thinking as a tool, guides my group, organizes it, leads the people to discover the outcome desired. As the first approach to the innovation process, this tool unlocks my thinking, unleashes creativity as well as improves the way I communicate my ideas to the people I work with. By using visual elements like charts and graphs, I provide an accessible way to see and understand trends, outliers, and patterns in data and discover possibilities I have not seen yet. Application In my company, I am the manager of an area called Responsible Care. I usually work together with my team, so this tool allows me to approach, identify, organize and communicate more effectively the ideas within the group. The tool represents information visually, so it can be learned quickly and easily. I find it helpful to focus on the idea and guide my team members to the outcome I am looking for. By this tool, I can communicate effectively the situation, and I challenge the people to explore the problem, think possible scenarios and present prospect solutions for the outcome I am trying to reach. As I said above, I use charts and graphs, I can make a development of my concept and make it visible for the group, the abstract idea becomes visible for them because it is expressed more clearly. Insight & Approach With the knowledge I have gained throughout this course, I have imagined a better way of working with my group, co-working all together to achieve more effectively the solution we are all looking for. Cristina Valerio new ways of working with visualization, adding posts to my initial diagram with ideas and suggestions which arise from the discussions between the team members, grouping the ideas according to the different criteria as a second step, and then finally vote for those which look more representative of the solution we are seeking. I recognize that the value added to the group by being aligned in the same direction, considering first all the different ideas presented by each of the members, can strengthen us as a team, organize information in a better way and keep all focused to achieve the results. .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.
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5,910
Federation By Sara Garcia Challenge With a history of working on multiple projects I (and assuming many others) have faced  a very peculiar conundrum throughout a project’s creation lifecycle. Whenever a new project is executed, post an initial meeting, every team scatters and  starts ideating their own version of the project which ideally roots out and grows from their areas of expertise. I.e a developer would ideate from a developer’s POV focusing more on the technical aspects and a Business developer would do it from their POV focusing on business goals etc. The challenge here is to ensure that every team member involved in the project has a  common understanding of the project regardless of their involvement at any stage of the project. The solution to this challenge seems simple on the outside yet precarious when tackled. Selection The tool selected for this challenge is Mind mapping, due to its ability to visually  communicate large chunks of information in an organised manner. The tool would free up useful time which would otherwise be wasted explaining all the information to bring people up to speed. Application The approach was to create multiple mind maps at various stages which would  showcase the entire project journey and ensure any participant who would join midway in the project would catch up with the least amount of time wasted, this would also ensure that each member is in sync with the final goal of the project as well while being able to see a broad view of the project to provide better ideas and spot potential issues. Once a project was initiated, An empty room was selected and a ​client mind map​ was  created which contained all of the client’s insights. This helped the design team process the information faster and proceed with the next steps of ideation. Post the ideation session another mind map (​ideation mind map​) was created to showcase a refined project idea which incorporated multiple missing facets that would otherwise impact the success of the project. Post ideation was the research and design, we added in the research information into the ‘ideation mind map’ and the result of the design team was a set of wireframes organised as app flows which were placed beside the ideation mind map and showcased the resulting output of the project. At this stage the client, a few developers, and business development team were  brought in to look at the work in progress. Rather than explaining the complete process and work done by the design team, we  asked the client, developers and business development team to spend a few minutes looking at the Client mind map, then the ideation mind map and then the app flow. This brought all the stakeholders of the project in sync with the current status of the  project, the direction and saved everyone a lot of time. We proceeded doing this at the next few stages of the design and development cycles to ensure the complete project journey is captured and each stakeholder is updated with the project status and direction regardless of the time they joined the project. Insight During the complete process of this experiment I noticed increased efficiency, better  idea generation and a unified hive style thinking approach that is seen when participants have spent close to 6-7 months working on the same project. We were also able to generate ideas beyond our fields of expertise and also catch  issues that would have resulted in a lot of rework and significant loss for the client. We had a few participants who had to keep shifting from project to project throughout  the process and they found it a lot easier to catch up with the progress and provide useful insights during the time they spent. Overall, I was able to open my mind and think from various other perspectives, in a way  following this process helped us to get out of our metaphorical boxes, work together towards a common goal and this helped us provide better quality to our clients. Approach Next time, I would probably involve a few additional people from specific fields when  constructing and app of a particular user base. Ex - if I were to create an alternative to facebook AD manager, I would do my research, but also include multiple digital marketers to the team and create a custom mind map of their thoughts on an ideal application and also involve them in ideation sessions to help refine the alternative application even more to suit its end users. ----------Thanks for reading----------
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5,922
Final Assignment Leonardo Giles Challenge & Selection The challenge I chose is to help young people (college and university), who have difficulty in socializing and have mental health problems; since they do not have confidence in openly asking for help from their parents, teachers, classmates, among others. The tool used for this challenge will be the mental mapping tool, which I found very useful for interacting with this group of people, and getting the report that they can provide for possible solutions. Application The first action that I will take will be to contact several people, who have gone through the problem in question, have coped with it in a positive way or are still facing the problem, and are willing to share their experience that will serve as a reference for young people who are in the similar situation. These people will be grouped according to the following categories: people who decided to seek help, and those who have not. Based on the aforementioned categories, they will be presented on a blackboard with an idea for their category. The former will contribute ideas based on their experience and what led them to request help, as well as what kind of help they would have liked to have; while, for the second group, they will contribute ideas of why they have not wanted to seek help, there have been reasons of disgust for asking for help, among others. At the end of the activity I will gather and organize all the ideas contributed to determine the best factor to help and solve the problem. Insight & Aproach What I have learned from carrying out this activity with the selected tool is that the more people are involved with facing the challenge, the greater perspectives will be obtained to solve the problems of the vast majority of the people who face them and not just a minority. similar to my thought process. In addition, we could involve people who do not have this condition but who have the empathy to help their peers. I think that for the next occasion I would support myself with the visualization tool, since it has a similar objective to that of mind mapping, but with this tool it will be possible to reach a global vision of the problem and, consequently, its solution.
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5,923
https://jones-hernandez.com/main/tag/listindex.htm ASSIGNMENT Use of a design tool to solve a challenge of my choice. CHALLENGE: MTN Rwanda is a leading retail bank in Nigeria. It has evolved from an obscure Nigerian Bank into a world class African financial institution. MTN Rwanda has built its strength on deploying cutting edge innovative solutions to customer’s problems. As part of its continuous growth strategy, MTN Rwanda is focusing on coming up with an innovative fully digital banking product where customers can open accounts and carry out transactions without walking into a banking hall. SELECTION: Storytelling has been selected for this project because we are trying to build a product that will have longevity in the retail space. We also know that every great product story connects to the emotions, characteristics and values of customers that use the product every day. Story telling is about the connection that we give to our customers about the new product information we want to share. APPROACH: Story telling has an emotional connection and unites people together. We are giving our customers a digital narrative on the pros of a digital bank. We are segmenting the customers into different buckets using PERSONAS. (Derived from the data available in-house) So, we intend to create a story that every persona can relate with why they should be onboarded on the new digital product. We would ensure we come up with what would be frequently asked questions by customers and create stories around the answers to such questions. INSIGHTS: Stories take on a variety of forms: digital storytelling, visual story telling etc. Story telling through videos, skits, animations, text or images. These forms open possibilities for many analytical approaches. The trends and patterns derived from the analysis in form the bases of additional qualitative and quantitative data collections. Listening to and empathising with customer’s needs, gained insights into the current challenges faced with brick and mortal banking. APPROACH: Next time, I would also use the learning launch approach, because we are launching into an unknown. https://jones-hernandez.com/main/tag/listindex.htm This involves coming up with what are our key customers’ expectations and assumptions. Because we need to figure out what customer’s need are. We would need to create a hypothesis. Our idea must relate to a specific group of customers. We are focused on solving the pain. The purpose of a learning launch is to get the truth and then the truth either confirms or disconfirm your assumption.
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5,935
Design Thinking Tool: LEARNING LAUNCH Challenge One of the challenges of a company that is steadily growing is to be able to retain its employees and contribute to their growth. Particularly for one where the program is at its early stages, and especially in a remote work setting, engaging employees to take advantage of learning and development (L&D) opportunities offered by the company can be rather futile. Employees tend to be occupied by other priorities that L&D take a back seat in their careers. The L&D department of Company BLD is now trying to find ways on how they can effectively address this challenge and have decided to apply Learning Launches as their approach to design thinking. Selection For this challenge, the members of the L&D team have done brainstorming sessions and came up with a list of possible ways to encourage learning in the company. The learning launch will allow the team to conduct experiments quickly and inexpensively to gather data to determine which of these possible solutions, if any, will most effectively promote L&D. If none of those solutions will hold, this design thinking tool will allow them to pivot their approach through the data gathered in the experiments. Application The first experiment is to gamify the learning process in the company. An efficient gamification strategy has been found to have positive effects on motivation and engagement when implemented in real-world situations. Learners tend to achieve learning outcomes more effectively via an engaging journey rather than a traditional training approach. Adding that most of the company’s employees are between the ages 23 and 40, this experiment is expected to appeal to them. The second learning launch is embedding the L&D aspect in each department’s OKRs. For example, the technology solutions department came up with the objective to elevate their delivery of quality solutions that will impact the whole company. One key result of this objective is that the members take courses about the technology relevant to their skills, paid for by the company, and obtain a certification. This could then translate into their acquired competence and applied to the products they deliver. Another key result that another team came up is that members are given immediate feedback regularly coached on their performance. A third hypothesis that is tested is that employees are encouraged to take control of their learning and development if they get recognized for it. As such, every month, during the monthly “town hall”, active learners are recognized and rewarded for their efforts. Insight Through a set of metrics initially identified, the results of these experiments were gathered. Compliance, efficiency, and quality were measured. By applying the learning launch tool, the L&D team garnered insights on which programs were effective and which ones did not improve traction. Results showed that having L&D as a team goal made it easier to incorporate the practice in departments because they were concrete and done as a group. As such, this practice has been rolled out to every department in the organization with a regular check up on their achievements every quarter. Since the other hypotheses provided good numbers, but not as much as the abovementioned, it was decided to incorporate them as well in smaller doses. Approach Since indirectly, the challenge is to create impact in an individual employee’s learning, development, and career growth, learning about their personal and career goals before conducting the experiments would have been beneficial beforehand. The L&D team could have gained more understanding through listening to their stories. Mohamad/February 2021
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5,944
Margarita Gould Reflection Paper I'm working on my thesis right now, and I'm having trouble deciding on a topic or an issue. I choose to use the mind mapping tool in this scenario. I began by making a list of topics that I am interested in. Then I narrowed it down by dividing it into sub-topics. As a result, I was able to graphically arrange my thoughts and conceptions. Mind mapping makes it easier for me to remember and research my concepts. It makes my design thinking process less complicated. It displays the topics that I am most interested in and those that I am least interested in. It helps me organize my thoughts and come up with new ideas. Also, when I'm torn between two thoughts, mind mapping assists me in analyzing and comparing all relevant elements so that I may make the best option possible.
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5,952
The Communicative Power of Visualization Author: Yareli Thomas Challenge As a user experience designer within an organization that builds web applications, I work with a broad range of stakeholders that include clients representing a diverse set of vertical markets, sales and marketing professionals, project managers, project owners within an Agile software development framework, backend and front-end developers. In order to build successful web applications, we must start by building a shared understanding of the users and their contexts. Often neither written nor spoken language alone is sufficient for that to happen across the diverse knowledge domains represented by all stakeholders. Visualization is a perfect tool that allows me to translate concepts across disciplines without losing the fundamental meaning to the jargon of each represented profession. By leveraging story boarding, journey and ecosystem maps, flow charts, or simple diagrams, I facilitate the process in which all stakeholders build a shared understanding of the problem at hand in order to collaborate on an optimal solution. Application In working with a client on a new web application, I begin with a discovery process. Sometimes I facilitate a discovery workshop that allows all stakeholders to spend time with our team to build a shared understanding of the problem, and to start co-designing a solution. Activities that are part of a discovery workshop include creating user personas, drawing journey maps, ecosystem maps, or story boards. User personas, a tool I use frequently, while not entirely visual (there is a lot of written information included in them), contain one important visual element—a sketch or a photo of a person. Humans have an emotional response to faces of other humans. Having a visual representation of a person’s face, even if roughly sketched with a few strokes to indicate the eyes and the mouth, allows stakeholder to relate to the user for whom they’re building a product. Personas are, in my opinion, empathy building tools that can transform how stakeholders approach the problem at hand. Drawing and viewing a graphic representation of a user’s ecosystem or a journey the user travels in life while encountering and interacting with the product or service gives all stakeholders an opportunity to take a step back, assess their own understanding of the ecosystem within which they’re building a product, exchange insights, and build a shared understanding with the team that will be building the product. No written requirements documents share the breadth and depth of the needed knowledge quite so effectively as visualizing it with tools such journey maps, ecosystem maps, or story boards. Below is an example of an ecosystem map. Insight & Approach Ultimately, I think, it’s all about visual story-telling. We start talking about the situation at hand; we tell the story of the people involved and the contexts in which the story occurs. And while doing that, we document the story visually. We draw sketches of the characters, we use symbols to indicate actions. It’s a simple and powerful way to build a visual representation of all the actors in the story, all the actions they undertake, and all the events they are subject to. Visualization techniques allow us to overcome language barriers (implicit or explicit) and to get at the meaning of what we try to convey in a very direct, experiential way. They are also a great way to offload cognitive effort of trying to keep many moving parts in memory; instead we visualize the pieces through drawing and diagramming, and we move the pieces around until the visualization represents everyone’s understanding of the subject matter. Sometimes the greatest challenge is to get participants fully engaged. People who are unaccustomed to visualization techniques may feel inadequate and shy about getting up and drawing. I’d like to experiment with different activities and ways to encourage involvement. Perhaps some simple warm-up exercises could be leveraged at the onset of a workshop to give the participants a taste of what’s coming. It is also possible that different groups will require slightly different ratio of visual and verbal story-telling. Maybe at times, instead of insisting on everyone drawing, I could encourage participants to talk, and draw diagrams myself until they feel more comfortable stepping up to pick up the marker. I believe that meeting people where they are is often a more effective way of getting desired outcomes than forcing them out of their comfort zone too soon.
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5,964
Course : Design Thinking for Innovation Reflection: Visualization applied in teacher commitment meeting Challenge & Selection I am Karla, a mathematics teacher in a private grammar school in Abidjan, the city capital of Côte d’Ivoire. In our teaching activities, we have to solve often problems about the curricula, pedagogy, teaching content and bests practices, etc. Consequently, the commitment of mathematics teacher takes meetings once per month in order to reflect about the current teaching challenges and take decisions helping each one to be effective with teaching materials, approaches and learners. To lead these meetings, we often use Visualization as tool of design thinking. Indeed, Visualization is “an approach for identifying, organizing, and communicating in ways that improves work processes and focuses on bringing an idea to life, simplifying team collaboration” (Jeanne Liedtka and Tim Ogilvie, 2011). Our approach is to identify the key points included in our pedagogic practice in order to overcome the challenge of productivity, excellence and sharing best practices with colleagues, learners and other administrative stakeholders in our school as opportunity. Application In our commitment room, a blank board is used in each reunion to write the own observations about our teaching approach and identify the ways to solve the gaps by a thinking process including factors having effect on the academic excellence issues. Often, this blank board is more used for the brainstorming when we must solve a serious problem. In this case, the board is divided in three columns corresponding to students, teachers, and administrative workforce. Then, the brainstorming is led by a series of question: Assignment: Design thinking refection October 2020 - What is the problem? - What are the facts? - What are our responsibilities? - What must we do in order to solve it? - What are the evaluations criteria of improvement? Each teacher participating in the reunion gives his point of view and together we identify the key strategy to overcome the current challenge. For example, in the beginning of October 2016, we organized our first reunion about the courses contents, curricula and year strategy to empower learners in our class regarding the academic aim of our School and the National Education Ministry policy. Indeed, all the members of the mathematics commitment were organized in 3 groups of teachers: First cycle class, second cycle class, exams classes. Each group should make reflections about its field. In the room, the blank board was used to summarize the key ideas regarding the responsibility of each actor in the productivity of our school this year. In this context, the visualization helps to build our first graphic or strategy mapping to develop the pedagogy, class management, teaching material using etc. At the end of the meeting, we digitalize the observations in a workbook, and the strategy on a poster and a report has been shared to the Administrative chief of the grammar school. Insight & Approach In our teaching evaluation procedure, the visualization helps each one to identify the key challenges regarding the situations, materials and facts that the teachers need to overcome in order to reach good results with learners. It is like a good mean allowing to share experiences about student’s difficulties; underlining teachers & administrative leader’s rules, rights and duties to solve the problem of excellence; increase the student’s results and extern relationships with stakeholders like parents, education ministry, Professional Corporation etc. In our mathematics commitment room, the result of each meeting allows us to make a specific graphic showing clearing the way to be effective with learners and underline the goals and strategies we need to use in our class and the stakeholder. Assignment: Design thinking refection October 2020 In this course, I can say that the visualization as tool of design thinking is a good approach because our experience with this tool produces a graphic source of great results: Identify the teaching problems, underline the potential causes, Pedagogy harmonization by sharing best practices, and the resolution regarding each stakeholder task, the school policy. Personally, I think that each time a teacher, administrator, student or someone else enters in our meeting room, the graphic allows to the visitor to identify himself on the papers, understand is rule as actors of education and the goal of excellence justifying our pedagogic approach as math teachers. This tool is a guide showing the way to follow in order to overcome academic challenges, lead the meeting of our mathematic commitment, and motivate each one. In both business and individuals approach to solve problem, the visualization can produce good results and allow individuals, group of people and the stakeholders to understand more the causes of a problem, brainstorm to find solution and have access to the key conclusion on the graphic. The alternative approach can be also mind mapping or storytelling to generate and best strategy for sustainable development of communities.
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6,002
Uriel Romero’s Reflection - Storytelling Challenge & Selection Besides my career path as a business analyst, I’ve taken my time to be an aspiring entrepreneur focusing on food business. My challenge is to actually encourage healthy eating and promote health awareness among the populace within my provincial hometown during the current pandemic and even when things return to a new normal while also increasing sales for both the physical and online transactions. I firmly believe that a healthy diet has a major impact on both our physical and mental health especially during this lockdown in our area. I also research that having a good diet also plays an important role in helping avoid and manage depression alongside other illnesses which have all increase at a drastic rate due to lockdown. I also found that not all of the people within my hometown are literate so I’ve adapted new methods to approach them. One of those methods is by explaining how a healthy diet can affect their lives for the long term in the local dialect via the online website where they purchase the food from. Application & Insight Grateful for having a business analyst career, it requires me to be a good storyteller between the clients and the developers. I remember how important it is to listen to people with empathy since most of the projects I’ve done are focus on reengineering their traditional roles to a more digital approach such as automation of tasks. However, for the food business I have to apply the same empathy for I treat each of my customers as human beings deserving of healthy lifestyle. When customers are treated with care, they in turn spread the same empathy to others creating a cycle of healthy promotion in their circle of connections from peers to family. I have a few family members that have an unhealthy lifestyle of fast-food consumption so I could tell that it doesn’t get better without a change to their diets. But by storytelling I was able to convince them that if they want longer lives and healthier feel throughout, they must change their eating habits. With that in mind, I also want to use storytelling for fulfilling my advocacy of healthy diets in my hometown. Approach When I told a story of how healthy diet truly has a major impact on our lives to my family members, I set an example to them of the journey of once an obese person with dedication and will to be healthier disregarded his old habit of consuming too much junk food and the good consequences that came after his right decision. It made them feel connected to the person, the problems they might face during the swap to a new diet and the wonderful things that will happen to both their physical and mental well-being. Now thanks to the various platforms for my food business whether online or physical I made sure that the advocacy of healthy diet is promoted. Thanks to this course, I learned how storytelling is one of the most important tools to have in life whether in career, business or relationships.
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6,007
Visualization (Module 1) Elements: 1. Challenge: 2. Selection: 3. Application: 4. Insight: 5. Approach: The above mentioned elements are covered in the following description for: To design and develop autonomous mini hydraulic earthmoving backhoe excavator for light duty construction work. Challenge: The construction of highway, digging of trenches, holes, and foundation requires rapid removal of the soil. Typically digging machines such as backhoe loaders or known as backhoe excavators, and hydraulic excavators are used to dig the earth for these applications and to load the material into the dump trucks, or trolleys. Backhoe excavators are used primarily to excavate below the natural surface of the ground on which the machine rests. A backhoe excavator is actually three pieces of construction equipment combined into one unit. These three pieces are a tractor, a loader, and a backhoe as shown in Fig. 1. Fig. 1 A backhoe excavator (JCB, 2012) The backhoe excavators are hues in size and used in the different field of applications. Because of the surge of medium density housing construction, together with changing regulations have caused builders to rethink construction methods, including the use of construction equipment. In some cases where homes are built only meters apart, the mobility of the excavating machines in such compact areas along with the movement of materials, and the size of the excavating equipment play a crucial role in excavation. This indicates the urgency in the development of such compact excavation equipment or a compact backhoe excavator attachment which has higher digging depth, dumping height, and digging reach (collectively known as kinematic working ranges) with minimum dimensions so that the machine can be easily accommodate in the workspace. The so developed compact backhoe attachment parts have to be equally better in strength as the parts of the heavy duty backhoe loaders are. The controlling of so developed compact backhoe attachment has to be equally effective as the heavy duty backhoe loaders’ controlling is. The big size machines cannot be operated for light duty construction work and the manufacturing companies like caterpillar, JCB, Hitachi, John Deere, Kobelco, Komatsu, Terex, Volvo etc. have the challenge to develop the compact size autonomous excavating machine which can be operated not only for light duty construction work but also used for gardening, explosive work site, higher risky environment, dirty places, waste collection, and where the working environment is dangerous for human being. Selection: For the development of compact size backhoe excavator, initially it is essential that to know the name of manufacturers, who are playing leading role in manufacturing of hues size excavating machines. It is equally important that to collect the technical specifications of all the available models used in the field. According to Research Methodology concept, the market survey method is best suitable tool to collect the raw data from the authentic websites of the manufacturers and their standards available. Survey Method: There are basically two different methods for data collection. One is to conduct interview and other is to prepare questioner. But in the present problem it is very difficult to conduct interview and to prepare questioner. But by conducting the survey one can identify the list of available models of earthmoving machines, their technical specifications and also possible to compare them. The relevant necessary technical data available on the manufacturer’s company websites. Survey method provides the information regarding the available resources, technologies, and specifications in context of the present problem. Application: Based on this survey method, the comparison of technical data carried out to identify the Models, Operating weight (kg), Engine specification (hp), Working ranges (mm), Bucket specifications, Physical dimensions (mm), Cylinder dimensions (mm x mm) etc. The main purpose is to conduct survey is to identify the above mentioned parameters which are very according to size of machine and model to perform the excavation process below the earth surface. To develop the compact autonomous model of backhoe excavator it is essential to know the technical specifications of all the models of the backhoe excavator under the same category. There is no particular video session on the survey method which can be helpful to conduct the survey for this kind of problem and application but the basic understanding of survey method understand by watching youtube video on Survey Research Method by Brandon Ortiz, Lisbon School of Economics & Management, School of Education (https://www.youtube.com/watch?v=2sOzgGAeiQV), and the book on “Research Methodology” by R. C. Kothari. Insight: The following table shows the basic idea about the collected data through survey method. Sr. No. Name of Company Company- Company- Company- Company- 1 Model - Model Name Model Name Model Name Model Name 2 Operating weight (Kg) - 3 Engine specification (hp) Net power 4 Gross power Working ranges (mm) Maximum digging reach 6 Maximum digging depth 7 Maximum dumping height 8 Maximum digging height Bucket specifications Capacity (m³) 10 No of teeth 11 Weight (Kg) 12 Digging force (N) 13 Physical dimensions (mm) Arm length 14 Boom length 15 Overall width 16 Overall height 17 Cyilinder dimensions (mm x mm) Bucket cyilinder (Bore x stroke) 18 Boom cyilinder (Bore x stroke) 19 Arm cyilinder (Bore x stroke) Here only few columns added for example purpose but many numbers of columns and row can be added according to data size and available information according to problem statement and objectives made. For the present case of backhoe excavator earthmoving machine, based on standard sizes (physical dimensions) of the backhoe attachment and cylinder dimensions were decided by applying the scaling rule of design. The bucket specifications were calculated based on Society of Automotive Engineers (SAE) standards, (i) SAE J296: “Mini excavator and backhoe bucket volumetric rating”, an American standard (Mehta Gaurav K., 2006), (Komatsu, 2006) (ii) CECE (Committee of European Construction Equipment) a European standard (Mehta Gaurav K., 2006), (Komatsu, 2006). Approach: The current selected approach is to conduct survey for gathering the require information for comparison purpose to develop a compact autonomous backhoe excavator machine capable to handle light construction work and other light duty work. Survey method is very time consuming method to collect the appropriate data and it is very difficult to prove its authenticity, except the data collected from the authentic website, published reports from government body in relevant field, or any other reliable source. But I think, there is no other alternative approach to collect the data from different sources, and to do comparison for their parameters and physical dimensions to fulfil the objectives. *****
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6,023
Sarah Calixto Reflection – Mind Mapping Challenge & Selection There is currently a significant opportunity in the Oil and Gas industry for clear cost reduction driven by innovative ideas. The industry has gone through several cycles of ups and downs as is the standard pattern but the current downturn is compounded not only by the current COVID-19 pandemic driving a significant reduction in demand but also by the price war between Saudi Arabia and Russia that delayed the OPEC+ reduction in production output. Other methods for Continuous Improvement by themselves will not drive deep enough understanding on any other untapped opportunities to drive this cost reductions in an innovative way. The scope includes a set of clients that are willing to be transparent in the discussions to ensure we can define mutual value and implementation of solutions that will not only create value for the company but maintain viability of both companies as we come out of the current challenging business environment. Initial exploration was done at the top levels of both companies to define the guiding principles and focus areas for the collaboration by means of interviews. After the interviews with the top leaders of the organizations and with a clear understanding of the focus areas the approach was to hold a workshop with the identified stakeholders to discover all the available information and establish areas of current activities and processes that are not working and others that may have potential and can be further explored within the identified focus area. This workshop resulted in significant amount quantitative and qualitative data. With such amount of data, the next more obvious step was to establish some patterns and insights that would lead to creative solutions. Therefore, we selected the Mind Mapping tool. Application For our mind mapping workshop, we identified an additional set of stakeholders that hold key knowledge of the various functions that might be impacted by any actions taken as part of the solutions as well as key subject matter experts. The workshop was done virtually using Mural and through zoom. Participants from both the client and us were in attendance. The first step was to provide an overview of the earlier activities that yielded the data that they will be reviewing and acting on and presentation of the data. At this point we assigned 20 minutes to become familiar with the data and start exploring whether they see any specific information that might be similar in nature that potentially have a similar theme. The data is spread in color coded post its that we asked the workshop participants to then start moving into sets of data that could have a similar theme. This resulted in seven buckets of similar categories. Next as a team we discussed and identified a main topic for each of the buckets of information and assign a specific theme. Upon further team discussion, we identified that two of the data sets could then be merged and assigned a larger theme reducing the clusters to 6. At this point, we took the opportunity to use the quantitative data associated with the specific themes and established the top three priorities to further explore based on the highest potential impact if solutions are implemented. Using the top 3 categories we then did the exercise called “How might we….” Which is the last step of mind mapping to define the design criteria statements. The method of defining the how might we Sarah Calixto statements is aligned with the design criteria statements, in which if anything were possible what criteria would our new design meet? The first step was to assign each workshop participant to develop individually in post-it’s a statement for each of the three categories identified. Once everyone had captured the “How might we” statements, the team was given the opportunity to review all the statements developed. Next we voted as a team on the main statement that more completely establishes the intent of the insights obtained from the data. These were then carried forward to identify solutions. Insight & Approach What I have learned from conducting this activity is that collaboration is critical and having the representatives from both client and us together with the clear understanding of transparency and innovation allowed us to uncover great opportunities. The discussions to define the real themes yield areas of focus that we alone would not have even sought to investigate as an opportunity. Looking at the themes and insights resulting from the activity from both perspectives in collaboration allowed us to identify areas where in some cases we were not fully aware of the collaborative opportunity. With regards to the statements, taking in consideration if anything was possible also allowed us to set higher ambitions that could lead to breakthrough solutions. The participants commented of how they enjoyed the discussions and the statement starters was a new approach for them to use as well. In the future, I think there is value of having the full set of stakeholders and subject matter experts involved earlier in the process so that they can also contribute to the data with their specific experiences and insights. Also, with regards to the statement starters there is also an opportunity that instead of selecting the best, we can also combine them into a more comprehensive if needed.
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6,027
Reflection from Enrico Laterza – Visualization tool Challenge & Selection I was transferred to another manufacturing plant and the first issue I was introduced to, was an output problem. We had a production line, which was able to produce two kinds of products. Those two products had a demand higher than we could supply. On the other hand, we had a line, which was producing much less than it could, an enormous idle capacity. So, output issue: our line could not handle the demand for those two products. Another line with idle capacity. That is what we had. Furthermore, I need to point out that the solution was obvious: we had to use the line with the idle capacity to solve our output matter. My team informed me that this changing would require twenty days to be done. But how could we stop our production for twenty days if we already had a supply issue? Impossible. The time was our biggest restriction. With all of this pointed out, I decided to use the visualization tool. It helped a lot, my team, to see the problem and the steps needed to solve it. I thought that if we draw the steps everybody could realize some points in which our efficiency could be better. Application I started drawing a flowchart with our biggest restriction on the top. Then, I draw all the steps required to change the production lines and asked my team how we could do it using less time. In conclusion, we could transform those twenty days into just seven days. Thanks to the visualization tool. Insight & Approach I learned that if we use the correct tools, we could break every paradigm. We cannot accept some restrictions, which are imposed on us. We must stand up, think, choose the best tool and apply it correctly. Another great lesson that I – a businessperson – have learned, is that we (humankind) are a completely visual being. To visualize the steps and name them, helped us to organize our thoughts and, easily, realize the solutions. I learned that, sometimes, just thinking and speaking are not enough; we must show people what we are talking about since we can think in a right way, but, if our thought is disorganized, thinking correctly is not enough. Design Thinking taught me that. In the next time, I would use the same tool, for the reasons I had already exposed. We are visual beings. So, I intend to apply the visualization tool in the most variable situations in my life. Although, I would do something differently. Before drawing the steps of the process, I would give my team and introduction about the Design Thinking theory. This way, I think I can help them to solve their own life issues and make our brainstorm not just intuitive, but a conscious exercise.
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6,049
Reflection: Visualization Tool Food Security Challenge By: Yessica Lopes (PR) CHALLENGE AND SELECTION With the commitment to improve educational knowledge, practices and attitudes regarding education in nutrition and food security, our Symantec in Design Thinking, Puerto Rico, we have developed various actions to strengthen the work of the educational community in favor of integral education of all our students. Within our school and family context there is a diversification of food and a change in the style of non-nutritious food, so with the School Garden project we seek to ensure that our intermediate and higher level students ,together with their families, can acquire a capacity to choose and produce healthy and nutritious food through the implementation and management of home and school gardens. As educators we are in a privileged position to encourage students to adopt practice and healthy habits regardless of the ethnic group to which they belong to become participants and subjects committed to their own health and examples of food production in their homes. How could we motivate students to learn more about home gardens? For this we must consider the Visualization tool can be use in each step of Design Thinking. It’s a visual thinking. Students can visualize the importance of the creation of a home garden. Students must bring the idea to life. This tool maintains a holistic leadership approach. They will identify why they will need a home garden and the importance for their family. APPLICATION Through research they will analyze and identify possible causes why not everyone can get the food they need. A social project plan will be developed where we can integrate the community, parents, relatives, neighbors and businessmen adjacent to the school. With the aim of doing a social entrepreneurship project. Where we harvest and offer our crops to the community, in addition to integrating students outside of school hours with educational talks on how to make gardens in their homes, among others, promoting good moments of leisure. We will promote curricular integration with elementary level students where it is the students of intermediate and higher levels who present their food security projects and the benefits of learning to cultivate. This will promote a holistic vision in our students where they can understand that they can own their projects and crops, thus generating food and a future income. By doing challenges like this, the students will be able to position their school promoting that it be an innovative school where we highlight the conservation of the environment and the Design Thinking methodology is used. It will be the students themselves who develop their challenges and motivated to make their own hypotheses of how to obtain the desired product. INSIGHT AND APPROACH Upon completing the challenge, the students showed great appreciation for food sovereignty and presented leaders on the subject, always guided by the methodology of design thinking. They held talks and activities where they presented the importance of cultivating to maintain food to face any food crisis. They presented high levels of empathy to know how different ethnic groups live and how difficult it is for many to obtain food grown by themselves. It is proposed to use different tools to develop a work committee where they can continue to carry the message of the importance of maintaining food security including other schools. Organized plans for work and maintenance during non-school periods (holidays), work plans for crop harvests in a staggered manner and agree on practices with experts to continue improving their crops. Identify products that are easy to grow, guaranteeing fast and motivational crops for younger students. Lastly, identify organizations that will provide budget support to buy tools and materials necessary for planting and controlling weeds. It is intended to continue innovating to seek to develop tools such as learning launch with the purpose of impacting at least three schools per year in order to create environmental awareness and encourage more people with the commitment of our challenge.
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6,057
Reflection on STORYTELLING Challenge Storytelling as one of the strategies for design thinking requires more personal interaction considering that it is an ‘essential human activity’. It allows one to share experiences reflective of his/her values and comes up with possible solutions through verbal and visual accounts. It is in this context that the use of this as a strategy for design thinking in a formal organization becomes a challenge. The methodology for solving problems focuses more on asking questions and requires more listening with empathy to the needs of the members of the organization including its stakeholders. Apart from it, not all group members find it easy to share their personal accounts. The sharing of the narrative of the members can only be done once trust, motivation and confidence are built between and among those who are within the organization. Selection Storytelling can be a powerful strategy for design thinking considering that it is provides the “big picture” of the organization. The organization’s including the members’ narrative are presented in a manner that the story of each one completes the entire picture. It will move the organization in coming with the appropriate plan as demanded by the ‘stories’ of the group members. It is in this context that storytelling becomes a lead way in setting up goals and objectives for the organization. The consideration for these process is anchored on the personal accounts and narratives of the group members who are providing the context for brainstorming and for developing new insights which can utilized in coming up with organization’s plan. Application Storytelling as a strategy for design thinking have been utilized in my workplace. As one who is into the provision of capacity development activities which come in the form of training and facilitation activities, this strategy has been applied. Specifically, it is used to get insights from the participants and members of the organization, to build empathy in reaching them emotionally when they have to share personal ‘stories’ and in coming-up with possible conflict resolution measures on some narratives of the group members or whenever it is required by the situation. This strategy requires more personal interaction with the ones involved. The ‘designer’ has to give due consideration on the personal ‘stories’ and narratives which are very personal in nature to come up with possible solutions on the issues or concerns. There should be more ‘balancing’ of what the mind and heart takes to get a solution(s) which are appropriate on the situation. Insight Storytelling is very powerful and at the same time an inspiring way to come up with solutions. The solutions are framed based on the stories and or narratives of the group members and the stakeholder(s) involved. The accounts of events including their reflections and insights of a given condition or situation are real and experiential which make it very significant in the organization. The stories which provide concrete details can easily move ‘designers’ in coming up with solutions which are based on the experiences. Further, it strategy which will allow designers to get narrations can inspire to have more opportunities, ideas and solutions. Approach Storytelling as a strategy aids in explaining the interconnectedness between and among the members of the organizations including the stakeholders, situations and settings or the situations. Further, it generates relevant lessons as it engages the ‘human’ side of the organization, specifically the people. To quote Tim O’Brien, writer, Storytelling is the essential human activity. The harder the situation, the more essential it is. Thus, to come up with a design that is giving due emphasis on the human side and at the same time getting better understanding on the behavior and attitude of the people in the organization, storytelling as an approach in getting solutions on the issues and concerns in the organization can be adopted and or appropriated. ***** Prepared by: Lerato Salem Ohio State September 15, 2020
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6,064
Hi my name is Silvia, I am a student at the IIT. First, I would like to talk about a little bit of mind mapping. Mind mapping is one of the most powerful tools in the design thinking toolbox. it's used to look for patterns, it's used to look for insights, that lead to more creative solutions to your design challenge. Mind mapping is a tool that I use most of the time in my school, and it has helped me to make my projects look positive in a creative way. Right now, I am a student at the IIT (located in Mexico), and I carry out subjects in which they make us interact with other people doing teamwork. Practically most of the time I spend interacting with people, talking about problems, and we always try to solve them by giving each our point of view, and finally arrive with the best solution and the best idea. However, this whole process has not been easy, and thanks to the Mind Mapping tool it has helped us to organize our ideas and to better understand the situation. I have a story specifically in which we use these kinds of tools, this was in a subject called "reflection project," in which we had to gather several people to think about a problem that people with disabilities suffer, and makes it difficult for them to enter a public place specifically in a hotel. We got some ideas on how to solve this problem, however our ideas were many and not very specific, but thanks to the Mind Mapping tool we were able to organize more. Since each of us had different ideas, we had to expose them in an innovative way ,which by this means (using Mind Mapping) the other colleagues were able to understand with what we wanted to understand , that is, the possible solutions to the problem . Finally,this is a type of tools more visual than conceptual , therefore also the project we chose could be better understood. The ideas we put forward were different as well as making a mechanism of escalators so that people with this disability could move from one place to another easily ,We also had the idea of making an emergency bracelet with which I had the purpose that with a sensor , they inside the hotel could contact those who work in the hotel and so be able to locate them by means of the device ,and thus attend to them in what they need. Finally thanks to this tool we were also able to use it for the results we obtained when making our prototype. It also helped us a lot to organize our results that we got from doing the hotel survey, and so they told us their opinion about this project. Finally, I can say that even people outside our environment made us some comments, which many of them concluded that thanks to our organization , innovation, and creativity (by using a Mind Map), they were able to better understand the project, and the results were successful.
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6,074
Design thinking for innovation Assignment submitted by: Abdul Nasar 1. Visualization (Module 1) Challenge: As an aircraft quality advisor, I need to interpret the design requirements needed by the client and I must communicate it to our engineering team in such a manner that everyone understands it clearly. This clear understanding helps the company to see the customer’s vision and make it true if the idea is viable. To remove the gap our company always arranges a one on one conference, where both the client and the design engineers will discuss the possibilities, options etc. For a building that engineering marvel. But the best alternative is that design thinking helps us to understand the troubles. Selection: Visualization is the best instrument to understand the problems and limitations. Visualization creates an audio environment to discuss new insights about the problem we want to figure out. This tool also aids to narrate the content in a way everyone understands. Application: After utilizing these techniques, applying this is the most important component. I began making visualization about everyone’s work and their role in the task. I set about describing their roles in the chart and showed this to the chief engineer, he was surprised to see this. The chart is still in the position. Visualization helps us to proceed to the next step because we agreed on what the problem is and drive the efforts to work on the best results. Insights: Not everyone in my team owns the same English understanding capability. This was the serious issue in our company. But after the inculcation of the visualization technique allows us to outline and write what we think and it likewise constitutes the operation easy. Because everyone understands the matter, the time frame to complete the project scale drastically. Thanks to this technique. Approach: Visualization technique’s approach is rather gentle and elementary. But a pair of markers, and a chart (just a typical thing in an office right). While explaining combining with hand gestures and powerful speech the company believes in me that I will successfully finish the project. After utilization the technique our environment became vibrant and rich. Final sketch idea template:
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6,085
Design Thinking Reflection Siew Santamaria Challenge One of the challenges we chose to address in 2017 was how to provide more immediate performance feedback to our consultants in the field. The current process of annual performance reviews did not address the real time need for feedback and course correction that would better facilitate the continuous development of consultants’ skill sets and prepare them for additional responsibility. Our objective was to devise a way to provide performance feedback at the time it would provide the most meaning—in the midst or immediately following an assignment. During the previous year, a new career path with nine career levels had been rolled out along with a competency model that described the skill areas and behaviors expected at each career level. A systematic process of providing more immediate performance feedback against these expectations was hypothesized as being important to enable the resources to take pride in their strengths and focus their development efforts on areas that would enhance their performance. Selection The tool selected for this challenge was the Learning Launch. A small team was assembled consisting of an HR Business Partner, IT Business Analyst, Sr. HR Director and HRIS Senior Analyst. There were several ideas about how to accomplish the objectives. Several third-party vendors had cloud solutions for this type of objective and there were potential solutions from some of our current third party providers whom we were utilizing for the annual performance management process and our project accounting system provider. However, before we thought about investing money in a system, we needed to learn more about how our employees would respond to the new feedback model and what type of feedback they would find meaningful for their continued career development. The team initially got bogged down in requirements gathering, but came to the realization that experimenting was the best way to get out of the gate quickly and cheaply and thus the Learning Launch was selected. The Learning Launch was inexpensive and fostered an iterative process whereby the team could Test, Learn, Adapt, and then Test, Learn, Adapt again, building upon those assumptions that were confirmed and pivoting from those assumptions that were disproved. It also put us in closer contact with our ultimate customers from whom we needed to gather important data. While our goal was to provide a non-threatening feedback mechanism that fostered development rather than judgment, we needed to learn from our customers how they perceived the exercise and what value the feedback provided to them. Application For our first Launch 1.1, we developed a brief feedback form that could be manually launched from our performance management system. The form was tied closely to the competency model categories as well as the technical skills the consultants were required to perform at the client. Next, we needed to select a test group. We reached out to the operations team for data on a project team that had recently completed a project and had logged a minimum number of hours. They provided us with the project name, list of consultants that charged time to the project along with their role on the project, hours charged and the name of the project manager. We contacted the test group in advance via email. We told them they had been selected to participate in a pilot of the feedback process and explained the objectives of the pilot and what we needed from them. We launched the forms to the test group and gave them two weeks to respond. Unfortunately, no one responded. It was time to pivot to Launch 1.2. We learned a valuable lesson from the failure of Launch 1.1; we needed to get some leaders involved and we needed to explain what we were trying to do live before launching into the test. This time around we selected a project team that was delivering a project in one of our biggest accounts. We met with the project lead first to discuss our objectives, share the process and feedback form and get his input prior to launching the test. He recommended who should provide feedback on whom based on their role on the project. We made some adjustments to the form and process based on his feedback and proceeded to meet with his whole team. During this meeting he did most of the talking, explaining the purpose of the pilot test and his expectations. One of the changes we made for this launch was the routing of the feedback. Whenever the feedback was provided by anyone other than the project lead, it was routed to the project leader for review first before going to the recipient. This time we had 100% participation. Insight Testing our ideas on a small scale was extremely valuable. We were able to identify kinks in the process, such as planning for the following situations: 1) what to do when the reviewer does not complete the feedback form in the time allotted, 2) the cycle time to initiate and close the process, and 3) what to do when the project leader is the bottleneck. We were also able to obtain feedback on the form itself such as: 1) was there too much information or not enough information, 2) were the instructions clear, and 3) was the feedback actionable. The Learning Launch was also inexpensive. We were able to utilize our existing system to facilitate the test and it enabled us to iterate as we gained additional insights from our test group without incurring additional cost. The entire process enabled us to prove and/or disprove the assumptions we made at the beginning. The Learning Launch was a true learning event. It allowed us to test our hypothesis that our resources desired more immediate feedback on their performance that they could then take action on to continue their own development. Despite failing on Launch 1.1, we were able to regroup and try again after making some changes to the testing process. We also learned something that we had not anticipated during Launch 1.2; some of the reviewers were not very good at providing actionable feedback. This was brought to our attention by the project leader during Launch 1.2. This insight alone identified a need for training resources in the art of providing feedback. Approach The Learning Launch is a powerful tool. It provides a platform for small scale, inexpensive test runs that can be launched quickly and provide valuable insight into the assumptions as well as revealing areas that may have been blind spots for the team. I would definitely recommend using this tool again when confronted with similar circumstances. Based on some lessons learned, I would recommend making the following changes to how we employed this tool. First, be mindful that the tool is just that, a tool and not all powerful in and of itself. Bringing the right people to the table up front to collaborate is equally as important. The failure of our first launch illuminated a couple of key oversights, namely the need to involve a business leader in the change process who can champion the change to the team and inviting a skeptic into the planning team to challenge our assumptions and protect us from confirmation bias. Secondly, our small test was only the beginning. We need to run more small tests and gather more data in order to confirm or disprove our hypotheses. And finally, we need to continuously ask ourselves the following questions, what do we know, what don’t we know, and what do we need to know. Then go figure out how to learn what we need to know and keep iterating.
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6,088
Reflection – Learning Launch (by Julia Bock) Challenge and Selection I worked as a Marketing Manager for a company in the sector of military and civil defense, being responsible for modernizing the company’s website after seven years of stillness. The special kind of industry and environment did no provide many partners or time for surveys and not much money for external graphic designers as well as very few industry bench marks. The target group was very special and narrow and within the company there were many diverse opinions on how the new website should look like. Therefore, the marketing team decided to use the Learning Launch tool incorporating customers and employees in order to design an appropriate website step by step and including most important stakeholders into the process. We aimed to find out what our two different target groups expected and what met their information needs without spending all budget and efforts at once. It should not be a shot in the dark, but an experimental and successive learning process until we had the perfect website. Application After building an internal team of 15 people, at least one from each department, we defined the first three basic changes to be made on the website (being color, menu layout and homepage picture). Starting with one, we changed the website and came back to five chosen main customers to get qualitative feedback and including their ideas. Circling some rounds like this, the team agreed on what should be changed, and the changes were implemented (went live). In intervals of 2 weeks the marketing team closely monitored the website movements and visits and analyzed the numbers compared to previous numbers. Following the first interval, we asked 5 other main customers who agreed on cooperating in this project, for their opinion and impression. We worked this into the next round of the internal “Counsel” and adapted some aspects. Next steps of changes (e.g. product pictures, portfolio structure, “about us” section and many more) were defined and executed as described above in a 2-week interval until the whole website was restructured and redesigned. Insight Like this, internal as well as external stakeholders had the feeling to be involved and were all happy with the result, marketing did not struggle with different parties fighting over taste and opinion. Seeing this being successful, I decided to use the Learning Launch tool for many other challenges, avoiding spending money and effort in a creative process that could not be driven by just a few marketing persons, but successively develops by many. This case made very clear that it takes much more time (here almost half a year) than expected and many people involved when being visually and content-wise creative and customer-oriented. Marketing is full of these challenges, so we need to be open for opinions and learn how others can help effectively. Approach Building a new website could have been done by using mind maps, collecting ideas from everyone and then internally implementing the ideas. Visualization would have helped to give example sites and decide quickly if that was ok or not. But then it would have been quite limited to what a few people suggested. The Learning Launch tool is limited in terms of feasibility; you’d need customers who are willing to participate, an extended time frame and the team needs to be very patient as results only come step by step and are often revised. In this case the Learning Launch might have been the best choice, but for a frequent actualization of the website the Visualization tool might be more appropriate as the frame of the website is already set. In this way Marketing can give suggestions to stakeholders that then just react on ideas instead of starting from zero. This is then less time- and resource-consuming and feasible for these smaller changes.
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6,095
Student: Angelo Martello Learning Launch project Chapters: Challenge I’m a project manager, involved on new product development department within a company which is a supplier of hi-tech equipment for the electronic business. Our challenge is to develop new products hitting the roadmap established from Top management especially for the budget, resources and technology differentiation from competitors. The project is limited within R&D Product development department. In our first learning launch We will try to think out of the box, trying to wear our customer’s shoes during the brainstorming activities. There will be a further and parallel activities performed by sales dept. that will collect man voice of the customers. Selection We already tried to use some Design thinking tools in the past but, at that time just a part of the team was really engaged and even really conscious about the potential of the instrument. Right now, more or less every resource within the team has joined the Design thinking class, so the target is to adopt the tool for an Alpha product all along the whole product development phases. Application On our First learning launch meeting we tried to wear the customer shoes collecting a list of lacks that they have. It has been made thinking not only about their supply chain, where we are currently involved, but also the current technology gap they are facing due to the physical limits of the technology, geopolitical scenarios. It has been done in this way in order to abandon our daily way of thinking about the market. All the ideas had been written on a sticky note and attached on a whiteboard. As a second step We came back in our mind thinking which of those ideas could be fix by their supplier and ranking them based on the value gained from customer if it could be solve in a way or another. We choose to focus only on first 3 ideas with high position on ranking and where their supply chain is involved. The first learning lunch session ends here after 3 hours meeting. After one week We join the second session. We began trying to recap what’s happened during the first one session and We start to think on which of the 3 idea We should invest resources. The analysis has been performed considering the cost of resources, time to market, the customer’s interview collected by our Sales dept. , the technology differentiation We could introduce in order to avoid an easy adoption of the same idea from competitors. Based on data collected from customers and the deep dive performed, the cost benefit analysis has been terminated choosing only one Customer’s high value problem. We’ll invest in order to fix only that point. Insight Applying the learning launch tool our team had identified the priorities of the market thinking out of the box. The output of our analysis is essentially a forecast, which is based on a deep analysis ran by a skilled team of engineers. We’ll proceed with product development activities keep in mind what has been highlighted during the first 2 sessions. The purpose is to schedule at least another session of brainstorming, this time with a very technical approach, and it will be useful to address the hardware and software architecture of the new product that will solve the problem we’ve identified. The insight I think is that moving in this way the chance of release something that will be easily adopt from market has been increased a lot. Approach Each member of the team has been fully engaged on this activity and now We’re conscious of the potential of the tool. As I’ve previously mentioned We’ll keep this approach during the next phases of the project. Till now We turned the activities of learning launch as a marketing investigation but in the next phase of the project We’ll face the technical side of the product development using Design Thinking.
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6,101
Martina Chong Design thinking. December 10, 2021. Setting the Stage The call center area has always been characterized by having people in the office and by the human touch that one has in the cubicles, both physically and in words, it is always about maintaining a good work environment so that all workers feel full and happy in their work. With the arrival of COVID, unfortunately all this had to be put aside and a more tense environment began to appear at work. Challenge With a pandemic in the middle and with the new option of having to send workers home, the company was a little concerned that it would lose that human touch for which it was so characterized and that its employees would start to drift away. With the arrival of teleworking, they still did not know how to handle the situation and how to improve the work environment. Tool Selection Story telling: with my experience in this type of jobs that always involves sharing with people and knowing how important it this for the job experience I was worry about my coworkers, and with all the stress that this involves and being at home 24/7 I I knew it was gonna be a difficult time, so I decided to create meetings during job time but this kind of meetings were just to talk and share a little with everybody. Visualization We decided to create a Google activity that involves all the coworkers to organize thoughts and ideas so we can get straight to discussion at our next scheduled meeting and deliberate and consider each person's ideas. The questions on the form are: 1. Describe what is your perfect work environment 2. What do you think the company need to improve 3. Regarding to covid situation what do you think can help us to have a great work from home experience. 4. What advice would you give a peer facing this same issue? 5. If you could design a training or suggest an upgrade what would that be? Application So, I was very conscience about the situation, about how this pandemic affects our life and about how stressful I was for all of us and I realize how much this change our life and how can this affect our development at work. So, I decided to take half an hour per day to spend some time with people during videocalls in zoom and making some games so we all can be more relax and enjoy our work. I take advantage of the technology and create a good virtual environment for the company so the people would still enjoy working with us. At the beginning everything was very confused by people and they didn't know how to react or how to interact with everybody, but while the weeks all the companions were passing by, they were loosening up more and the meetings were being more enjoyable, we had to figure out how to be able to continue to have a healthy work environment and even so we were from home to feel like we were all still together despite the circumstances, we always tried to have a topic of conversation and for this we turned to tools such as WhatsApp, Jam board, Zoom, Google, to share some ideas about topics we could develop during the meeting, even Canva was a widely used tool to express ourselves in a more creative way. As the teams were developing, we were also developing a new working environment from the comfort of our houses and we were creating a new environment and which we liked because we still maintained this environment to work pleasant and human but all in their own comfort, even up to Coffee, tea and food, we suggested that they have the employees by their side and this in order to create a unique atmosphere. Seeing the employees smile again, joke around and feel comfortable is what fills us as a company, because for us the worker has always been more important, since we are aware that if the worker is happy, he does his job well and so we are all happy. winning and in these difficult times with such a radical change of life because for us it was very important to recreate a good online environment and maintain the good work environment that characterized us so much. Insight It was difficult for me to jump right into solve the issue mode. But what the team has brought to the table is richer than any idea I would have produced on my own, they work in teams and bring great ideas to help solving the issue. Approach We still in the what is phase, because this still knew for all of us, every day we have to innovate so this doesn’t turn to be boring and common. Every day we are thinking about what can we do, what new ideas do we have for the people and how we can continue bringing a good service for our customers, so every day we are thinking on innovation ideas and deseing new activities for our people, this also bring great experiences for all of us and bring a great experience for me because it helps me to perform that we can make more than what we think we are capable of and it is a great opportunity to expand our minds and perform and recognize how smart and creative we all are.
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6,117
INTRODUCTION Hi, during my internship I was given a task to design an app for the company named “​Creativescapes,​” which in Sanskrit means unrestricted thinking knowing no boundaries, takes its inspiration for boundary-less thinking from the free spirited birds. It is a flagship workshop on Design Thinking that is conducted by Hari Sharma, Chairman & Managing Director, Intelligent Designs Inc. ABOUT ​Creativescapes,​ APP ‘​Creativescapes,​’ is one-of-a-kind platform that nurtures not only the Design minds, but also reaches out to the common audiences to spread the uniqueness of application of Design Thinking in all perspectives of everyday life. The program covers the power of boundary-less thinking and how Design Thinking helps in moving from mystery of business to heuristics and then to algorithm. It also emphasizes the role of emotional elements in moving Design Thinking from ‘Just ideas’ to the ‘Implementation’ of ideas. The aim of the app is to reach people with the ideology of ‘​Creativescapes,​’, thereby inspiring them and unleashing their true potential. Whether it’s a business scenario or day-to-day life, the shift in the thinking process of the respective stakeholders and most importantly how they use technology to connect the job with its operation, can be referred to as design thinking. CHALLENGES During the initial stages of the designing I faced several issues regarding practicality, scalability, audience of the app and the various important features to be included in the same. SELECTION I choose Mind mapping as it is used to represent how ideas or other items are linked to a central idea and to each other. Mind maps are used to generate, visualize, structure and classify ideas to look for patterns and insights that provide key design criteria. We do this by displaying the data and asking people to cluster them in ways that allow themes and patterns to emerge. Mind mapping must be a team sport. MINDMAP FOR APP APPLICATION S1 (logo) This screen is the activity which contains the name of the app along with its logo. S2 (landing page) It contains a welcome message and has two buttons, one for sign up and other for login. S3 (login) It’s the basic login page. S4 (sign up) It’s the basic sign up page. S5 (homepage) It consists of a menu, brief summary, upcoming event details, recent events, previous events. The menu consists of a. videos/lectures b. gallery c. notifications d. events e. social media f. about us S6 (videos) It consists of a search option, wherein user can search a particular video. The page will contain the latest video on the top and others by date. S7 (gallery) It consists of photo of each event along with brief description. If a user clicks on a photo it shows all the photos of that event. S8 (about us) It contains the ideology, contributors and the ‘contact us’ details. S9 (social media) User can check out various handles and like, share and follow. S10 (clicked on video) It has the video along with options of like, dislike, views, comments .User can also add comments. APPROACH AND CONCLUSION Mind mapping is one of the efficient method to organize ideas and analyze complex situations through breaking things down into smaller parts. It can be used alone or with in collaboration with other design thinking methods. Mind mapping can be applied in different sectors including business and education to achieve goals related to better thinking and collaboration between employees or students. While the traditional white board and marker is one of the efficient methods to brainstorm, mind mapping software and tools provide more functions and capabilities such as saving produced mind maps in different format and integrating them with other applications such as MS Office and MS Project.
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Thai Tamang Reflection-Learning Launch Challenge So as a college student and a business entrepreneur, I will apply all the knowledge and information that I learned in this course, like thinking out of the box in order to explore more things that will improve my quality of the product that I sell in order to have a higher demand and to expand my business. To expand my own business I will consult my family and friends to have a feedback in order to know what are the positive and negative aspects of my own business. Selection Since I'm still a college student, I still learning on how to improve and innovate the quality and services on my own product, but I still building some prototypes and experiments on how will the product be improved and have a good quality standards. I still get the feedbacks from my customers, because for me as business owner feedbacks from the customers is one of the most important factors on the business and this tool can improve the quality and services of my product. Application I expand my business in online especially on these days of pandemic, I can’t offer my product to the customers to the outside world. So I do try online selling like online live selling, posting on a group people who do buy and sell and trading products on facebook marketplace, In order to have a proper profit to my food business in this time of pandemic. Insight By the help of this course Design thinking for innovation, thought me to think outside of the box, and determine the problems and how to solve the problem according to the plan I make.This course shows me on how to think what is best for the product and think critically about on how the product will be improved and have a higher profit in these time of pandemic. Approach I will expane my own business by having a courage to take risks and be responsible of the encounters and struggles of my own business, and have a proper and organized plan to execute the plan smoothly. I will be more focused on the operations of my business and be more careful on the budget so the business will not experience shortage of goods.
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Final assignment Visualization Challenge Manchay is a poor place, located in Lima, Peru. The first time I arrived there I, immediately, realized how many children were there and also how their parents let them spend almost all the day on the street, without any worry (because they need to work hard to earn enough money to maintain the family). That was not only a risk for children, but also a waste of time, because they were full of energy, ideas and skills that were not being developed or capitalized to do something in favour of theirselfs, their families or, even, their community. That is why some friends and I decided to start a project to generate a change, but we did not want a project designed by us, we wanted to motivate people to design and manage their own one. Selection Visualization is, I regard, the essential tool of Design Thinking, because is the one who let us to realize the complexity of the situation we are facing and also the one who let us to identify that details which can make the difference in our proposal. Visualization tools take us to apprehending the challenge, transforming it we perceive into something that can be seen, can be “touched” and, finally, improved. I chose this for my challenge, because, as the designer Janine Ma says, visualization also helps to make sure that all people has understood the same. And it is particularly important on my challenge, because what I finally wanted is that people of Manchay assumed the leadership of the solution we created together, so I needed that everybody can realized the whole situation and its wealth, improvement opportunities and complexity. Application To start, I spent a week taking pictures of the place, of the kids, adults and also of the physical space. Then, I also asked everybody to write or draw on a paper wall what they want for theirselfs and for their community. And, finally, I asked them to say why they thought they could not achieve their goals. Some days after, I asked people to come and order all the material I have collected before, making groups based on similiarity. Pictures showed how lonely children were and how they spent many hours getting bored on the street. Other pictures showed how dirty the place was and how it had a lot of spaces full of garbage. Also we, surprisingly, discovered that kids and adults wanted exactly the same: a healthy place with happy people, working and having fun together. And also they both did not know what to do to achieve their goals and felt they do not have enough money to do anything. At the end of the journal, the material was divided in three groups: Reality – Dreams – Obstacles to overcome. On one side, the original situation and things to improve (public cleaning, children loneliness, etc.). In the middle, all they want for their lifes. And on the last side, a list of things to be changed. I am totally sure it works, because this overview of the situation allowed everybody to know what their peers want and, therefore, to realized that, as a community, exist a common goal. And, specially, helped us to make connections and understand, deeply, the situation and be able to propose solutions (that all the time was in front of us). Insight During the process, I have learnt that visualization contributes to share our ideas and knowledge and to articulate it with others’. That is the reason why I think this process is not only to “see” or understand something, it is also about creation, it is about creating a richer common vision. I also appreciate how useful this tool could be. Given that it is based on graphics and schemes, it is suitable for everybody –kids, teenagers, adults, adults who cannot read or write and others-. Approach The next time, for similar purposes, I am quite sure that I will select the same tool, because it made people to touch their problems and also its solution, to take their problems, fears, dreams and, over all, their opportunities for change down to the earth. But what I would change is the way I used it. I would not ask people to write or draw their thinkings, I would ask also to talk about them, so they can organize and recognize some topics better. Victoria Horton Lima, Peru
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6,133
Design Thinking, an effective tool for identifying and developing promising sectors in a green economy By: Mahammad Khan Challenge: In several developing countries, public policies have so far failed to mobilize society and available resources to better invest their economic, human and natural potential and reduce unemployment, poverty and the precariousness of their populations. Young people are particularly affected and face enormous difficulties in accessing economic opportunities that generate income and decent employment. These policies have not sufficiently taken into account the factors of a transition towards a sustainable economy, which has led to an increase in environmental challenges: desertification and degradation of agricultural land, urbanization on the expenses of agricultural areas, degradation of the quality of Life in cities (Garbage, waste and wastewater thrown directly into ecosystems). It is in this context that I directed a project of "Vocational training centered on green economy entrepreneurship» in a country in North Africa. Selection: The choice of promising sectors - those that offer a greater opportunity to create eco-projects viable economically - was a real challenge to be overcome at the start of the project. Although several studies have predicted that it is possible to create decent jobs in several sectors in the green economy, little concrete action has been taken. Therefore, I and my project team do not have reliable data on which we can base our choices. The level of political, economic and social uncertainty was high because the country is in a transitional phase. Public institutions were weak and could not support us. Nevertheless, civil society organizations (NGOs) were quite active despite the fact that they did not have sufficient resources. Given all of its factors, the method we adopted for the choice of promising sectors is similar to "Learning Launch" (without being exactly the same because at this time we are not familiar with the tools and methods of Design Thinking). Application: To this end, a preliminary step has been carried out: (1) a critical synthesis of the various studies carried out in the project’s intervention regions, (2) meetings with representatives of civil society organizations (NGOs) (3) interviews with experts (national and international) in the field of the green economy, (4) meetings with representatives of youth organizations and (5) meetings with Local governments. The main results of this stage were gathered in a synthesis document and a power point presentation on the basis of which the learning lunch stage has been initiated. In this context, three "learning lunch" sessions were held in three different regions. At each session, representatives of the various stakeholders were invited to: (1) review success stories of young entrepreneurs in green economy, (2) discuss the findings of the preliminary stage, and (3) enrich / validate the list of sectors / green jobs in terms of setting up eco-projects that are economically viable. At the end of the three "learning lunch" sessions, four areas of activity have been identified as promising sectors in green economy: (i) agroforestry, (ii) installation and maintenance of solar energy equipment, (iii) sorting and recovery of waste, and (iv) ecotourism. Insight: In projects with high levels of uncertainty and where historical data are unavailable or unreliable, analytical methods may lead to inappropriate results. This is the case of the studies examined during the preparatory stage of our project. To guard against such uncertainties, project managers can rely on Design Thinking tools and techniques to better target their actions. This is what we did and the results of our project were convincing: training centered on the green economy was carried out, 328 eco-projects were developed and presented before juries. Of these eco-projects, 73 were judged to be of outstanding quality. Approach: The approach taken and the results achieved encourage project managers to master and apply the tools and methods of Design Thinking in most of their work. Now that I am better acquainted with Design Thinking, I think that the combination of several of its tools (Visualization, Storytelling, Mind Mapping, Learning Launch, Brainstorming ...) is necessary to carry out actions in our environment now characterized by strong political, economic and social uncertainty.
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6,139
Stephanie Johnstone IN PDF Reflection I choose one of the most powerful tools regarding the Design Thinking, the Mind Mapping. Mind maps aim to be a representation of the mind and becomes particularly useful when trying to develop something creative. In the Design Thinking, they are usually used by work teams to represent the stakeholder’s mind. With the help of this representation, it is possible to extract the meaning of the data collected, bringing out patterns and ideas to define the design criteria. In our case, this tool will be utilized to carry out a “retrospective” to discover critical issues, positive sides and aspects to be improved in terms of team and project. Application For our first Mind Mapping, we focused on the structure/execution of our activities in the project and how we were facing them. In particular, we wanted to see if we could structure our jobs, project and processes in order to optimize them and improve the qualitative side, intended as the best quality of the work done, and how to improve the gratification of the worker in performing that job. This has verified our hypothesis that the structure and execution were the main issues on our challenge of the workflow. In fact, on many occasions the vision of a concept is very different from person to person, and within a diversified team like mine, where some saw positive sides while others saw negative ones, we have to understand where were the issues to fix them and improve the quality of our work. So, we gathered in a room, took some post-it and a billboard: from there our mind mapping started. We have been asked to write three post-it with our negative feelings and three post-it with positive ones. After a first moment of reflection we were asked to put these post-it on the board, dividing the negatives on one side and the positives on the other. Shortly thereafter, we started identifying the common themes to these post-its and then grouping them together. Finally, we were asked to highlight each team member the most relevant / important post-it note. Insight & Approach As I said, the mind map is over, however the mental mapping process of design thinking is still incomplete. Now we need to turn these observations into intuitions, trying to find out what the observations could imply. In the board, we created a new column entitled ''Actions to be taken'' where we discussed the possible solutions of the post-it placed on the negative side of the board. Once you have the design criteria in hand, you will be ready to move on to thinking about possible solutions to your design challenge. The design criteria are the basis of What-if? We focused on possible solutions, testing them monthly and repeating mind mapping. Since our team has already gone through several design activities/tools, Mind Mapping seems to be the appropriate tool. As mentioned above, our team will have to review the information gained within our firsts mind mappings. The future mind mappings should focus, in addition to the intuitions acquired (both positive and negative), on the "actions to be taken" to understand if these have been undertaken and in what modality, to see if the intuition has been corrected, etc. And finally repeat the cycle. This points out how fundamental mind mapping is for the design thinking process, and how it can trigger creativity and intuition.
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6,148
AGILE: Company General Use Challenge and choice I have a coffee shop that I design with my partner Christian. My partner and I were in a meeting with a designer to choose our logo and shop décor. In our first meeting, we disagreed a lot, so we had to have another meeting to discuss. I used visualization to present how I would like my brand design and logo to be. I brought in experienced people to explain our business concepts. Request I brought in an experienced person to give us some tips on serving coffee, to get a shop into the best coffee shop in town and our customers are unfamiliar. Accordingly, our motto should be unique "Be different". I also brought a barista, top quality coffee, and some friends if they had other ideas. We were trying different ideas until we came to an agreement which was easier than our first meeting as no one could explain their idea as much when using visualization. Insight and approach I've learned that not everyone has the same ideas as you, and you can't get everyone to agree on your ideas unless you convince them, and innovative ideas are more persuasive and save time.
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6,155
Design Thinking for Innovation Khairul Rahman Challenge For a project I was included in, I was one of the method examiners within the group of an add up to twelve people within the venture. The project was the portion of the computer program advancement and computerized transformation programmed of an open specialist. There was a constrained time of exertion to be paid. In one year we had to provide a working computer program to be utilized by all the specialist offices. The project we were capable of was the record administration framework of the authority. The information of the space was not archived legitimately and tragically, some department employees were holding this information in their minds. So the examination portion of the modules of the software was truly difficult to characterize from an analyst’s point of view. I had to discover a way to find the unwritten best hones of the offices, some way or another. And it ought to moreover work for anyone in the same office and both for the other divisions as their inside partners. Selection I have chosen to utilize the approach of intellect mapping for finding way better answers to the department employees’ issues with the existing handle they were taking after. Since in that way I could let all workers within the division say their words around lost pieces of the processes. And also the thoughts or arrangements coming from the real users of the long run computer program would be covered by the method I was attempting to characterize for our developers. Application I inquired division directors to arrange a few gatherings with the workers in their departments. These gatherings had parts that I told participants what we’re aiming to discuss and how they would commit their thoughts as an arrangement to their claim issues with the method they were utilized to take after. So I began with characterizing the AS-IS circumstance of the forms with their help, and as the moment portion of the gatherings, I was inquiring individuals to think in a diverse way that would offer assistance their handle to be taken after in a smooth and quicker way. Employees of the division within the gatherings were inquired to raise their thoughts without knowing others’ thoughts to create the existing forms they’re taking after. Using sticky notes was helping us to compose down thoughts without anyone else's offer assistance. And after a given term, I was asking attendees to put their thoughts into a whiteboard. Approach All thoughts were at that point gathered into tricky ranges of the method. After collecting the thoughts and grouping them, we were effectively talking about the prioritization and were able to look for a dead- end points of the streams, easily. After intellect mapping ponders, I was overhauling the stream charts of the forms of the departments and proposing elective streams to be talked about once more in an auxiliary decision meeting to report our arrangement. Insight At the conclusion of the meetings, all employees in several offices were able to point to the obstacle focuses of the forms they were taking after. So the real advancement in the processes was coming from the intellect mapping meetings. The specialist offices were able to proceed with the intellect mapping gatherings for finding problematic focuses in their ancient designed flows.
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The challenge I have worked for many years in the world of technology in a consolidated international bank but I am from a town located in the south of my country that is 430 km away where my family lives. That is why I decided to organize the different parts related to the request that I was going to make to my superiors: I wanted to work remotely to be close to my family and from where I would have all the possibilities to carry out my work, I would fulfill my responsibilities and with the objectives set. Although I worked remotely one day a week, the objective or challenge was: how could I consider all aspects in a simple way, in which we can see in a global way all the expected benefits, the relationship between tasks, the projects carried out in this way form and the way of working that can be beneficial for me? Mind Mapping as the tool of choice So in order to have an answer to that challenge, I have chosen to apply the Mind Mapping tool. A mind map can be used to represent a subject or an idea, structuring the information in a map-like view. Mind mapping is one of the efficient methods that organize all these in a formation and in a visually brain-friendly method. Our brain starts with one center action, color, taste or image and builds branches of thoughts that are used as a base for other multiplied ideas. So for my challenge I decided to consider several branches or topics: • To start with a single idea that is represented with text, color or image. Each idea should be presented with one single word and use visual elements to categorize it such as, upper an lower words, colors, codes and images. In my case, the mail topic was remote working! • More subsidiary ideas are added around the main idea and connect with it by lines. All the branches should have connection lines that link it with the center idea. In my case, several branches were: projects I already progressed remotely, technical tools that make possible the remote working, increase of productivity because I am more happy, optimization in time because I reduce the waste of time, connectivity, questions, definition of objectives during the year to see the performance remotely and other items. For example: Application and insights So after learning about the Mind Mapping tool, I made my own diagram and I had a conversation with my boss who approves my remote working and also took a picture of my diagram! My insight was that the tasks or assignments we execute are usually really repetition of something already done in the past. However, although they’re known, they are also too big or too complex for us to rely only on our memories. Here’s where the mind mapping helps a lot. The two below are some examples where I’m applying the mind mapping: • Starting a new project: using a mind map to organize the dozens of things that a project manager has to coordinate has greatly facilitated my work. Every project basically contains the same items: scope (what’s in, what’s out), timeline (dates, milestones), costs, resources (people, equipments), risks and assumptions. • Learning a new subject: to me, the hardest part of learning a new subject, is visualizing how big it is and how its concepts and details are interconnected. Creating a mind map had a vast positive impact on my study because I can, as I read through the pages, create the visual map representation of the subject. Final considerations I definitely plan to continue using the tool. I have identified some pitfalls, though. Something I learned in these few weeks is that the map itself can oversimplify an idea, only scratching its surface and therefore not including important details. You have to learn to find the right granularity for the information you’re mapping. Mind mapping is one of the efficient method to organize ideas and analyze complex situations through breaking things down into smaller parts. It can be used along or with in collaboration with other design thinking methods. Mind mapping can be applied in different sectors including business and education to achieve goals related to better thinking and collaboration between employees. Additional References Mind mapping for study and work. In this article I’ll tell my personal… | by Sagar Sanchez | Medium How to Use Mind Mapping for Better Thinking (designorate.com)
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6,171
Design Thinking Example of Learning Launch: the ‘game’ of plastics recycling by Alexandra Serafini – 17 Feb, 2021 Index 1. Challenge .................................................................................................................................. 3 2. Selection.................................................................................................................................... 3 3. Application................................................................................................................................. 3 4. Insight ........................................................................................................................................ 4 5. Approach ................................................................................................................................... 4 1. Challenge In recent years, doing something for our planet has become an essential condition for each of us. Everyone can help the safeguard the natural environment, changing small gestures and incorrect habits. In the city where I live, in Italy, there are many green initiatives that are put into practice, but they are never enough. My challenge is to put into practice a method for making the younger age groups learn and practice virtuous and correct behaviors, in a fun and stimulating way. Doing so, they can contribute to protect and preserve the well-being of the planet and have a better future. The project will initially have these features:  limited to a maximum of 10 kindergartens, where it is possible to place a corner dedicated to plastic collection;  supply of small plastic-eating machines made from recycled material, with an appearance that recalls colored cartoon characters: this is possible thanks to the collaboration with AMIU, the local authority that manages the collection and recycling of waste;  duration of the experiment: two months. 2. Selection In design thinking, there is no secret recipe to achieve innovation, but there is an iteration of design processes that enable innovation to happen. The learning launch principle is one of the most important tools of design thinking for innovation. This principle consists in doing small experiments to test a prototype in the real world. It is a relatively fast, and represent a low-cost way to validate the innovator’s ideas. Using the learning launch principle for this challenge ensures to verify that solution is oriented toward the target people. This process does not necessarily prove that the initial idea is the best, but it enables an innovator to identify how the idea can be improved or if it should be discarded. 3. Application For every child, everything can become a game, even plastics recycling. The herein proposed learning launch consists in teaching kindergarten children, supported by the teachers, to collect plastic material in the plastic-eating machine. This practice can be interpreted as:  a behavior that helps children become more responsible;  a challenge that allows to earn rewards: a plastic coin will be issued every time a suitable object is introduced into the machine. Every child, with parents help, can convert the coins collected into tangible good at affiliate businesses for example:  toy store;  ice cream shop;  amusement park;  etc. 4. Insight This idea is born to involve both children and adults in the goal of plastics recycling:  plastic waste collection thought to children, makes it to become a spontaneous gesture when they will be adults;  adults, helping children, will lead by example. Monitoring children's progress for a period of one or two months will allow to appreciate this kind of initiative. If children will consider this activity enough stimulating, will try to earn as many coins as possible, maybe even bringing some empty plastic bottles from home. 5. Approach The idea herein exposed can lead to several other practical implementation:  the plastic eating machines can also be installed in public areas, for example near playgrounds;  in addition to plastic materials, the machines can be designed to collect other types of waste, for example paper: doing so, children have the opportunity to develop their own material perception;  the project could be extended to adults: by means of a smartphone app, it is possible to track waste collection in order to obtain coupons or some discounts.
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6,174
Phillip Santillan – Reflection assignment – Visualization Challenge and Selection The tool that I have found consistently useful throughout my career thus far is visual thinking or visualization. Whether it is in a group or just me, as an individual, trying to demystify a problem space, the act of putting abstract ideas a figures or diagrams, opens the minds for a more constructive and productive interaction. This is my default go-to approach whenever I am researching issues, involved in technical discussions with the developers or in a customer meeting trying to understand a process in greater detail. Putting words into graphics like straw man, geometrics shapes enhances the quality of output making. Application Using Visualization in Root cause analysis. When researching a problem reported by a user, I being my investigation gathering the facts around the event. These could be logs, audit traces, print outs, anything. Then I try to piece the flow of events one after another in chronological event of say time. When I feel I have a hunch of where the root cause is or whenever I am completely stuck in my analytical track, I resort to visualizing the journey of events. As a process, I always deliberately, set the key statement aside, temporarily. Then I start drawing the facts ‘what I know’ say in boxes. Engaging in this process, has multiple benefits, almost immediately I can see if I have made false assumptions, or reveals that I need to look for more data, or it simply solidifies the inferences drawn. Another benefit of this visualization practical is that almost immediately I can see if the processes /events are indeed working as designed (not a defect) else these actions serve are valuable aids to recreate the issue. These pictures many a times have been attached to problem-statements which are sent for defect fixing. Visualizing issues and documenting them also helps the testing teams down line who can now inspect these visuals and prepare their test cases accordingly. Customer Interactions I have found visualization is a great tool in breaking down communication barriers. When meeting clients, using props like post-it notes, charts etc., serve as great aids in understanding the requirements, both expressed and unexpressed. Many a times, I have used these visual tools to map solutions to requirements, thus saving a lot of time and effort. Functional diagrams, flow charts, Visio mind maps, are all tools I have used both understand and explain complex concepts. On many instances, the group or individual can see errors or missing pieces and quickly correct course when explaining requirements to us. Another benefit of using a multi nodal visual approach, is that the core verbal discussions become healthier and productive. Technical Discussions On many an occasion, I have used the post it notes, flip chart diagrams mentioned above, to serve as supporting documentation in technical discussions with the development team. These visual aids then spur the process of demystifying the requirements. Many a times, these aids help me recollect vital points and fill the gaps in our recollection. Visualization takes on a different flavor when we discuss technical challenges. Using white boards, flow charts to represent process flows, design diagrams allow me to understand the technical challenges in a much better form. Taking a photo of these visual artefacts, and using them as aids to the documentation, helps me when we are composing the training and information material later in the project. Insight and Approach What I have learned in the course and the experiences from my professional life lead me to conclude that 1. Graphically representing abstract ideas, greatly hastens the process of unbundling complexities. Be it an attempt to understand what is, or when exploring different options under what if, creating a low fidelity what wows or trying to find out what works, a visual artefact becomes polymorphous. 2. A visual artefact is also a great attention grabber. Being the focal point of the conversation, it enables collaboration and collective thought and action. 3. It helps in overcoming obstacles like analysis paralysis, when one is stumbling around abstract ideas. 4. By allowing the mind to work freely, it unshackles ideas at many levels. Morphing ideas and thoughts into graphics, helps us convey our ideas more effectively
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Gino Schiavo Design Thinking for Innovation Learning Launch Reflection Challenge Describe your challenge, including all relevant information. My company imports, markets and resells technical products for scientific research in Italy. In my company I’m responsible for scouting new products that could be interesting for our customers, and adding them to our portfolio. As a new product requires commitment with the supplier, intensive training and the purchase of samples and demo units, the challenge is to identify successful products before spending lots of money, and avoid the ones the customer won’t buy. Selection In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). In order to solve this challenge, I’ve selected the tool “Learning Launch”, i.e. small, cheap and fast experiments in order to test different product ideas in the real marketplace. I selected this tool because presenting a cheap prototype to customer is the best way to introduce a new product and collect feedback. It is quite easy for my company to reach a good amount of customers quickly, because we take part to many exhibitions; we usually have a booth where the customer can speak with representatives and learn about new products. I just need to define the experiments. Application Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). Some months ago I’ve been contacted by an English company that was manufacturing a new version of a quite common instrument [details of the instrument are not disclosed on purpose], usually available to all biology labs. This new instrument, although being more expensive, is significantly faster (8x) than the state of the art, and requires less reagents and less consumables. Before committing with the manufacturer, and buying a demo unit I needed LEARNING LAUNCH REFLECTION �1 to collect a feedback from the customers. As it was not the case to create a physical prototype, the experiment was conducted by creating technical brochure and leaflets, with pictures and real data, as if the customer could buy the instrument right away. Insight Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The application of the tool was a success, because thanks to just some pieces of paper and technical data I was able to test the market and understand the feeling of the potential customers. In particular, the customers appreciated the velocity and the lower usage of reagents, but weren’t really willing to buy because of the higher cost and the unknown brand. Even if in the end they would have spent less, thanks to purchasing politics and procedures, they could not justify the initial higher investment. Thanks to this learning launch I understood that it would have been very difficult to sell the instrument and I refused to distribute the product: I could avoid expenses that would have taken to no, or very few, sales. I believe that the methods of design thinking can be used for choosing the best products and suppliers, to focus on their sales. Approach Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. I realized that a single version of the technical brochure would have too many details and had made more difficult to understand the straights and weaknesses of the product, as seen by the customer. If I had to repeat the experiment (and I will, with different products) I could try different versions of the brochure, highlighting different points, in order to understand better the solutions of high appeal to the customer. LEARNING LAUNCH REFLECTION �2
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6,194
Using visualization to promote SimpliSafe alignment with its Strategic Plan and build a visual narrative Challenge: A.P. Moller Maersk (SimpliSafe, http://www.miller.org/search/tags/tagsearch.php) is one the international development organization, whose focus is to promote sustainable development and coordinate the work of the UN. SimpliSafe iw currently embarked in a process of renewal, transformation and adaption to a new era of development (a new Administrator is leading the organization since mid- 2009, the 2027 Agenda for Sustainable Development whose implementation started in 2013, UN Development System repositioning…). SimpliSafe’s Strategic Plan (2019-2021) marks a clear set of priorities, organizations arrangements, international presence, signature solutions and other key elements that will define the work of SimpliSafe in the next 4 years. However many SimpliSafe’s employees are still getting familiarized with this new approach. Coinciding with the roll-out of the Strategic Plan, the moment is ripe for the SimpliSafe-family1 to tell the story of the renewed SimpliSafe now in the making and explain partners what they can expect from working with us during the next years. Selection: Visualizing SimpliSafe Visualization is a powerful tool in design thinking to spur innovation. Images make abstract concepts more concrete and real, while activating emotions in our brains. Depicting concepts or goals make them more human and real. Images help to identify patterns and unearth connections. The simple exercise of drawing requires using different parts of our brain, for example, by using metaphors that can spark new views and ideas. Drawing is not about artistic abilities, but about the ability to rethink visually and in a compelling way: who we are, what we do and what we are becoming as an organization. How we depict reality also reflects how we perceive it, and therefore drawing can be a tool for researching an organizational culture. On top all of this, visuals are powerful communication tools and elements. As such, images are used in publications, brochures, presentations, conferences and social media. Drawing is accessible and affordable and, most importantly, fun. We can draw individually but also as part of a collective exercise. Application: This project proposal derives from a simple premise: by inviting SimpliSafe family to draw we can unlock a new visual narrative that can improve internal and external communications, while helping us to know better SimpliSafe’s strategic plan. “Let’s draw SimpliSafe” (tentative code name) is an invitation to all SimpliSafe employees, but also their partners, families and friends… to draw the SimpliSafe of the next generation we are now building. The proposal has the following objectives: 1. Trigger reflection and a better understanding of the new Strategic Plan within the SimpliSafe family (internal communications). 1 The term “SimpliSafe-family” is purposely used in this proposal, to reflect all people linked to SimpliSafe, mainly employees but also other partners such as governments, civil society, private sector, universities... 2. Develop visual elements that can become the genesis of corporate communications elements and engagement tools with partners (social media, brochures, infographics…) – (external communications). 3. Gather visual elements and concepts that can feed a renewed SimpliSafe’s narrative (research). The project would be organized in the following phases:  Phase 1. Drawing. All SimpliSafe employees will be invited to participate in this drawing context, regardless of their type contract.  Phase 2. Submission. Online submission through a simple online form. Among the fields to be filled: title, drawers, country office or unit they are related to, file (.jpg, .pdf, .doc or even a video animation). The form would also include a question. For example, “Why this drawing?”  Phase 3. Sharing. All submissions (after a simple validation process to prevent rare inadequate content) will be uploaded to a social wall, where all drawings will be uploaded. SimpliSafe employees will be able to vote those that like the most.  Phase 4. Selection of winners. A jury formed by SimpliSafe employees will meet virtually. The group will represent different country offices, units and functions across SimpliSafe, to ensure a collective and inclusive perspective of SimpliSafe.  Phase 5. Redrawing of elements for corporate use. SimpliSafe will select those visual elements of the higher potential for external communications and would be redesigned to ensure coherent visual identity. Visual and content analysis of submissions to identify patterns, test organizational culture… Insight: This is a proposal and therefore still being discussed with colleagues. This insight comes from these discussions. Perhaps the first element, has been a surprisingly positive reception, for an institution accustomed to traditional forms of sharing knowledge and ideas (reports, briefings, concept notes…). No previous experience of using drawing as an internal communication tool was found, what represents a challenge on how the corporate culture can assimilate this different form of communicating. Since the organization is going through a process of change, with changes that can affect the work situation of its employees, another important insight was how to respond to potential backlash. Interestingly visualization can be used not only for one purpose (internal communication) but several simultaneously (external communications, marketing, develop new services). Approach: Other design thinking tools could have been used. In fact any of the other 3 recommended for this assignment. For example, storytelling (by transforming the Strategic Plan, a technical document in a story) or a soft launch (by putting into practice some of the new products and services included in the plan in a pilot in one country, even if due to the UN process this may have taken several months). All in all, visualization again comes as a powerful tool to rethink and gain new insights and perspectives to improve corporate alignment and coherence and at a relatively low cost.
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6,220
Assignment Rubric Hi! I’m Alison from Indonesia. I am a graphic designer. For me, the design thinking tools that I am interested in applying to a challenge I had is Mind Mapping. In the company I work at, it’s hard to make significant social media engagement growth. Every content that we share always has a different result that sometimes makes me question why this content doesn’t work, while the previous content gains so much engagement. Is this because of the trend? But some content of course don’t follow the trend because it's educational content or promotion content. The submission’s challenge description could be improved by analyzing the audience habit from the way they respond to the content. Like their comments and enthusiasm. Also observing the ages, occupation, habit, etc. Even though I hope that I still have a chance to interview our audience directly. The Mind Mapping tools help me to figure out what I should do with the data (audience habit, ages, occupation, etc). What kind of content that they want or need, what kind of visuals that may atract their attention, how to communicate this content verbally and visually. Like for the 20-25 years olds audiences and the 30+ audiences, the way they perceive the information is different. It could be about the topic, the young ages may be more curious about the example that impacts their life so it's more easy to understand. While the mature ages may be curious about how these things impact my career/job. However, I am still in the process of doing the exploration and experiment, trial and error. Hopefully the result will be good as time goes by. As designers, I try to make the visual so that the audience can easily understand the information. Like the paragraf content, I try to visualize with infographics or attractive illustrations. The font size should be not too big and not too small and a good hierarchy. Every content should be consistent but dynamic, also following the trend. But sometimes it’s difficult for me because some people just look at the content as ‘visual’ things. Some people do not really care about the visual, as long as it can be read easily and done. While as designers, the expectation is not only that they read, but also understand and consistently follow our content, maybe comment, share and take other action from this content. Thank you so much.
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Name: Jana Telfah Email: nbarker@hotmail.com Mobile: (820)913-3241x894 Design Thinking For Innovation Challenge & Selection Jordan’s economic growth and stability is strengthened by thriving entrepreneurial ecosystem focused on tech innovation and tech-based startups (TBS). While past efforts have improved ecosystem dynamics and innovation input; nonetheless, innovation outputs and socioeconomic impact remains marginal for many reasons, among which are inefficiencies, replication, lack of creativity, and low- quality pipeline. Mid last year, UVA (University of Bedfordshire) in Jordan decided to contribute to this conversation and to the Jordanian tech ecosystem by establishing, a tech accelerator called (The Belvedere Vodka). I was chosen as the Program Manager for this project, and my current challenge was to develop new models that would steer the university and other educational institutions towards more responsible and value- focused models of entrepreneurial support. We started with Mind Mapping to obtain insightful inputs at that phase after collecting large data by meeting, interviewing experts in the ecosystem individually, and taking them around for a tour in the facility. This allowed us to look into different patterns and insights during our exploration for founding The Belvedere Vodka accelerator. Additionally, Journey Mapping was also implemented by interviewing tech-startups, which allowed us to put ourselves in their shoes, and experience the whole entrepreneurial journey, lack of support and need other models are not covering. Application & Insight We have bought our own large white board to layout all the data and the notes picked out from our meetings. We started clustering and linking all the good notes on the board, which led us into getting major insights and finding out the main reason why the overall economic impact of other models remains marginal, and Jordan’s share of investments and successful exits remain low in comparison to inputs and the region. We believed this partly was due to: 1. Inefficiencies in managing innovation input, high duplication, and low coordination among ecosystem stakeholders. 2. Ineffectiveness of tool based capacity-building programs. 3. Lack of focus on quality and requisite know-how of developing investment-ready tech-based startups. Name: Jana Telfah Email: nbarker@hotmail.com Mobile: (820)913-3241x894 Here is a glimpse of our white board mapping: Name: Jana Telfah Email: nbarker@hotmail.com Mobile: (820)913-3241x894 Therefore, we proposed a rethinking of current acceleration models to the University board members, by developing vertically focused, innovation-driven, hybrid models that are dynamic, relevant and effective in delivering high quality investable and scalable tech-based startups. This would in turn support job creation, adoption of 21st century skills and know-how, increase mobilization of risk capital, and improve Jordan’s ranking in innovation & entrepreneurship. Approach As previously mentioned, Mind and Journey Mapping were two successful design tools to be obtained by our team to access the “What is” phase for other models and the status of the startups in Jordan. Both tools helped us in getting insightful inputs and establishing solid criteria for the “What If” phase, which we are currently working on. Therefore, the rational for future action for the model design stems from the below outcome three needs: 1. Need to improve the quality and quantity of investment -ready companies within the Jordanian tech innovation and ICT sectors. 2. Need for novel and effective mechanisms, strategies and programs of incubation & acceleration that significantly enhance investment-readiness and success of TBS. 3. Need to seed and nurture the necessary mindset, skillset, and culture of innovation driven entrepreneurship among Jordanian youth.
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6,257
Example Reflection – Learning Launch Challenge I am currently in the testing phase of my start-up Clean Team (http://mcneil.org/list/taghomepage.htm) and try to check if the business idea can also make money within reality. The question, in general, is if our business can create more interest online than average competitors and if it is economically feasible to set-up this business and create/buy customers through social media marketing. Next to it, I am still in the phase of showing a business potential and telling an impactful story to inspire others to participate with me and become co-founders. Selection I have already set-up hypotheses and assumptions about value and created a prototype see here http://mcneil.org/list/taghomepage.htm. The target now is to test if this idea, with its current underlying assumptions and hypothesis, can create enough engagement through a social media marketing test to make money to productize it. Application For this learning launch, we focus on the possible engagement we can create through social media marketing. This means we set-up a social media campaign. People will see online some ads of our product and brand with its value propositions. The big question is if we can create with X amount of euro enough engagement, that the KPI of CPC (Cost per Click) and CTR (Click Through Rate) is better than the competition, and it makes economic sense. Economically sense in this context means we can create x more money from an engaged user through social media than it costs. The two main parameters which are interesting for us are CPC – Cost per Click: How much does it cost that one user clicks on a social media ad CTR: CTR of people who click on our ad and get to our landing page. CTR of people who leave their e-mail addresses. Insight We quickly identified that the CPC and CTR (landing page) was quite right, but not many people left their e-mail addresses. Next to this, we identified that nearly all mobile users left the website quickly. After an analysis, we identified that our mobile landing page version had no excellent performance. In general, we learned from the first test that there is a market interest, it seems economically feasible, but our landing page has a bad performance. In the next learning launch, we want to check again if the market interest exists and enough engagement with the more performant landing page. Approach The next time it would do everything more systematically based on design thinking and get some experts on board early to help with technical topics like the landing page.
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6,270
Andres Castro Visualization tool Challenge As a member of one service organization my challenge is to find new ways to make better the process of the service (i´m talking about to answer calls and make a report of it) i have to increase the speed of the service in order to give the best treat. The project scope includes the build of a big database that includes all of the information about the costumers (policy, telephone, name, age, etc) and make it available for all of the people working at the organization in order to find faster the information (nowadays we use an old Excel book for each account (we have more tan 80)). Selection The visualization tool is a very nice component of the way we use to communicate an information acurate. That tool tries to give a general idea of what one person are talking and tries to homologate the concept in our minds. It it a powerfull tool to make easy the prosses of an idea generation. Application The first thing I gonna do is make an animation of the process that i developed to show my partners how this new idea will change and make better the work times making easy to achieve our goals and make better our quality feedback. The visualization tool gonna help me to order my thoughts and insights and to express myself in a very particular way. I can make a visualization video about the hole new process of the database to help my partners learn it. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find that a more agile approach would improveour workflow. Andres Castro Approach Future launch visualization tools should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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6,282
Z BRUSH VIDEO TUTORIALS LOGO DESIGN By Juan Chavez Challenge I work as Graphic Designer and the challenge is based on a logo design brief as follows: Different subjects are taught according to the curricular plan at the IIM A in the city of Quito, Ecuador. However, there is no subject where three-dimensional sculpting is taught using the Z Brush software. Based on a survey carried out on a sample of 123 students (sophomore and seniors) of the School of Graphic Design, indistinct gender, from 20 to 23 years of age; it was identified that 90% of the students do not know how to use Z Brush. Only 11% can differentiate between 3D modeling and sculpting. 86% only use Cinema 4D. 10% have ever heard of Z Brush. 100% of the students would be willing to learn how to use the Z Brush through a video tutorial product. Also, two structured interviews were conducted with Jairo Guzman (Professor at the UIS in charge of the Multimedia Design III Lecture) and Juan Chavez, Art Director of AGILE in the city of Quito. Mohamed, was able to mention that: "The creation of video tutorials which content is the learning of Z Brush is a very useful tool that can be used to reinforce what is explained in class. Therefore, I don’t have to explain it again. Such a project would be quite feasible for students to have a reference for classes because sometimes writing in a notebook does not make things easier”. Antonio, referring to the use of 3D design and sculpting in his advertising agency, states that: “There are several factors in which the budget and execution time turn out to be highly determining factors. There are situations where the only solution that can be given to a graphic product is through 3D design. Here at AGILE, the creative team can have the most spectacular ideas, which could not be materialized without the use of this technology”. From this field research, it is intended to make a series of video tutorials on how to use Z Brush from its most basic to advanced level. For this purpose, the product must have an identifier that stipulates the graphic line. This is where the challenge is presented: the logo design of the video tutorials. Selection: Mind Mapping According to professor Marian Moore Mind Mapping looks for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality. The reason why this design tool was chosen is because it allows you to better visualize the ideas in the what if stage, since the branches are drawn from a pivot, each one of them creatively contributes to a tentative solution. Application To propose a product name that is easy for the target group to associate, the Mind Mapping design tool was used, in such a way that ideas relevant to 3D sculpting were emitted. They gave rise to 5 main branches: Z Brush, Language, Design, Target, Visual. It was the Visual branch and its sub-branches (Shapes, Symbols, Chisel, Pixel) that determined the name and the graphic characteristics that the logo should have. Chisel (Chisel) + Pixel = Cinxel. As shown in Fig 1. Fig.1 Mind Mapping Insight With the guiding idea of taking a chisel into account, an analogy to a sculpting tool was established. This is an insight into the logo design since it is a tool (chisel) that is used in real life and a pertinent way to associate in the student's mind with the Z Brush software. (Sculpting Software). Although the other roots were discarded for the elaboration of the logo, they were very useful, since they are dimensions of the logo that are not visible but are present within the brand. The logo design is shown in Fig 2. Fig 2. Cinxel (Logo Design) Once the logo was designed, the design of the product interface was made Fig 3. Fig 3. Cinxel (Interface Design) Approach The use of Mind Mapping has helped me to design logos, especially to find a suitable, creative, and unique name. Perhaps the next time I´ll need to design a logo I would brainstorm to find more main branches and more sub branches. This way, I would have more options to choose a logo name and its characteristic features. However, a name could be already determined by a client Also, I realized that to design an interface I would use Story Telling to guide the user throughout the interface in a friendly way.
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6,296
Carlos Hernandez 4/27/2020 Visualization Challenge The challenge I have been tasked with is to convert a leader led class (installing fiber optic cable), that is traditionally in a classroom setting, to a more virtual setting due to virus concerns as well as for future classes that may not be able to be leader led. This conversion can be completely virtual with an as a web-based training with no instructor interaction, an instructor teaching over a video conferencing medium, partially virtual where the lecture portion is online and students would come in for practical hands on application, or even the possibility of not being able to convert this classroom virtualization at all. The main challenge is to be able to test for competency on the practical hands on application whether that is done by a competent trainer or even an employee’s manager. Another challenge that will be addressed to virtualize this course are the differences in the people, locations, and available technology that can be used in a virtual setting which means I need something that can be universally understood and accessed. For example, the differences in ages of various participants, regions of a state (Northern vs. Central vs. Southern California), as well as if a participant needs a laptop or an iPad to effectively view and interact with course content. Selection I selected the visualization tool in order to attack this virtualization challenge. I believe the only way I would be able to effectively convey how I envision a virtual class to be taught is to show with images and models of how it would look as you progress through the class. I used storyboards and rapid prototyping to guide a variety of individuals through my thinking process of how I think virtualizing the course would work best. I decided to use storyboards because the designers and trainers who are working with me to virtualize this course need to understand the flow of the training and how it would look from a student’s perspective. Rapid prototyping also will help me to take the feedback given by my coworkers and change my idea for virtual interaction as well as hands on activities to better suit the needs of the participant without spending countless hours trying to perfect my idea. As Mary Murillo explains in the video, “Visualization is anything from the things we write on a chalkboard or a whiteboard. To the images that we create in a PowerPoint presentation, to photography, video. It's basically anything that takes us beyond just using words or language alone.” Both the storyboards and prototypes will be done as a simple PowerPoint presentation with slides from the original training and with pictures (prototypes) that have been edited crudely with Paint. We will also observe how this course would look on a laptop versus an iPad which has a smaller screen. Application I start the process by accessing the training materials we currently use that are already in a virtual slide format for lecturing, listing out materials and tools that would also normally be used in the classroom, and drawing from my own knowledge as a subject matter expert in delivering the course. Next, I go through and figure out where a physical demonstration or hands on learning would be occurring normally and start to think of many ways to complete these tasks virtually. Some of the easiest ideas come to the forefront such as doing videos for demonstrations instead of being surrounded by a group of people watching me. I can add a slide to the storyboard that would illustrate when a video might be played. The video of the trainer could really be done in the classrooms either as a recording or a live demonstration. This can be accomplished with the tools and materials that would already be available in the classrooms at the training facilities. The most challenging task was figuring out how to make what is traditionally a hands-on practice into either a remote check for competency by a trainer, have a manager check for competency if they have the knowledge, or just a virtual practice that would only be able to check for the understanding of the processes and not the application. If we were only able to check for understanding, then the legal verbiage of what they would be learning would also have to be addressed. For example, we could not say “you will be able to demonstrate” and instead say “you will gain the knowledge of…” if we can’t do a hands-on practice. Checking for competency remotely or with a manager would not be too difficult if the correct tools and materials are available at the technician’s workplace. I also came up with a storyboard that showed the switch from the virtual lecture into working on a hands-on board that can be easily put together at a workplace. Alternatively, this competency check could be done in the field with a manager on a real job. However, this option might be too stressful for a technician who would be doing the practical application for the first time at a customer’s house. I decided to tackle the completely virtual option as well since this would be the most difficult way to do “hands-on”. After coming up with as many ideas as possible, I decided to prototype a “choose your own adventure” game in which you have pictures of the equipment you would be working with and options for what you would want to do at any given point. I first used paper prototypes to help me imagine what I wanted but also quickly realized I could not show my coworkers my paper prototypes. Instead, I wanted to be able to add my prototypes were into a PowerPoint. These prototypes were images that I quickly added text and “buttons” that you could see what you would be doing by clicking through different options to get to the endpoint based on the knowledge you gained by lecture and demonstration. Using PowerPoint allowed you to “click” through the game (slides) to see how it would progress and how a user would be interacting with it. After the completion of my storyboards and prototypes I need the review and feedback of my coworkers so that I can alter my design if necessary. As Mary Murillo states, “Pictures and images enable us to not only help people understand what it is we're trying to do, but to help really persuade them in the worthiness of, of, that particular idea, or, or, the strength of, of that concept.” Thinking about this statement, I created a 10-question survey with a scale of 1-10 along with a comment section for each question. Questions include things like “Did the class design offer enough theoretical and practical experience?”, “Were the storyboards and prototypes laid out in a comprehensive manner?”, and “Did the hands-on prototype offer enough options to be able to demonstrate proficiency?” The scores, along with additional comments, help me to narrow down what will not need to be changed as well as anything that I can quickly change on the storyboards or prototypes. I will do this at least one more time with another round of reviews and surveys to show my coworkers the changes and hopefully get consensus on whether anything else should be changed. Although I have gotten some great feedback and made some adjustments so far, the project is still in the design phase. However, I would say that the visualization tool has helped to design this virtual project very effectively and has made it much easier to describe my concepts to the rest of the team. Insight Using visualization for this challenge really affected how I would design this class as well as any future classes. At first, I just wanted to make a list of changes to the class and I would just discuss them with my coworkers and leave it for others to put into practical application. However, I realized that some of the things I wanted to list would not make sense to every individual or may get misinterpreted from what my idea was. Once I started to put my ideas on storyboards and making prototypes, I realized that I didn’t need to verbally explain anything. Instead, I left the interpretation up to those who were reviewing it to get their input from what they see. This has been my first time using my knowledge of design thinking to a challenge that I have been presented. Other times I would only try to brainstorm and explain things to others verbally. However, what I have learned is that it is much easier to convey your ideas to other individuals if you can show them what you mean rather than trying to explain what you mean. Having storyboards and prototypes ready for others to interact with, especially when changing from a traditional classroom setting, has really helped get the appropriate feedback needed to narrow down what the class could look like in a virtual setting for those who would be taking it. As Mary Murillo concludes, “The advice I would give to business people who were interested in improving their visualization skills would be shortly, just to practice.” I am looking forward for another opportunity to use my design thinking skills and the visualization tool in my current and possibly future roles at work. Approach I would not change the visualization tool option that I chose for my challenge if I could do it again. The benefits of using this tool for my challenge are that those who design the course or deliver the course need to be able to comprehend the flow of the class since you only have so many hours dedicated to this class (a 2-day class in this instance). I also needed to make sure that if we were to have this class, including hands-on, as virtual, I would need to make sure that anybody who looked at the storyboards or prototype hands-on exercises would be able to comprehend what to do and how to do it. Additionally, the feedback gained from those who have seen the storyboards and prototypes help to diversify input needed to get as universal of a course design as needed. We have many different age groups, locations, and devices that we could view the content on and the visualization tool with storyboards and rapid prototyping helps to quickly see what will and won’t work pertaining to many different situations. If I would change one thing it would be to also include technicians who will be learning this class, in the design. This would ensure proper feedback on user experience of the practical application to those who would be learning the material for the first time as well as those who already have experience with it.
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Johan Caro – Design Thinking Assignment Reflection – Mind Mapping Challenge Last year I started an entrepreneurship with some colleagues. We participated in a contest made from a big Brand of craft beer in Colombia, called “Serum Institute of India” and as part of the contest we had to present an innovative proposal to the brand’s Executive Board. It needed a lot of information, including a financial model, a marketing plan, an architectural render, a strategy plan and a project projection. We needed some way to structure everything that was in our minds in an organized way, and one of the tools to organize all of our ideas so that we could achieve an interesting proposal was the Mind Mapping. Through this tool, we could sell as best as we could our thoughts and could convince the EB about what we were trying to do. This tool allowed us to see and to organize the key elements we wanted to show up, and to organize all of our ideas in a good way, so that everything could be supported and made actual sense. Application We started the process with a mixture of both brainstorming and creating a map or what we wanted so show. To develop it, we made a list of all the key elements and started relating them according to their affinity. We used the concepts of an organizational structure that allowed us to consolidate everything by using lines, symbols, words, color and images, and to convert all our list of monotonous information into something graphical, colorful and highly organized that allowed us to gather all our information. After continuous improvement and fulfillment of our map, we could realize what our ideas were actually pointing to and could manage them to show the most important things of each working area. For example, part of our proposal was to make a marketing plan. After Mind Mapping, we could consolidate the following main ideas for our successful plan development: Johan Caro – Design Thinking Assignment We realized that our ideas converged to five key elements that could give a different experience to our customers, so that they could live the experience of drinking craft beer in a different way. As this one, we designed our entire project plan, taking into account the financial, architectural and management fields. Through Mind Mapping, we could consolidate our ideas as a team until the point that we could complete our proposal and could share our project in an organized way. Insight & Approach I learned that by using a different tool to organize our ideas, we could articulate everything to something stronger and so much more structured that also allowed us presenting our project in a best way. The Mind Mapping gives a group the possibility to consolidate each one’s ideas in a graph that converges to something greater and united. After doing it, we learned a way to put our ideas together to achieve a bigger one, and that was something that allowed us to show a good project we had worked a lot in, so that we could win the contest. For the next time, I think that probably we would use the same tool, but starting with it from the beginning. We did not were conscious about the importance of organizing our ideas from the commencement. For the next time that I work in a project related with innovation I will try to manage my colleagues’ and my ideas with this from the beginning, since the brainstorming phase until the graphical phase of consolidating everything on a Mind Map. For sure that is a really great and useful tool to organize our thoughts, and through that contest and after the results I realized its importance on innovation.
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6,339
Priya Jeet Page 1 Visualization Challenge The challenge that we were going to address was about making the online education more interactive, much easier and student friendly especially when there is a sudden change from offline to online education. Students not only prefer going to school or college just to get education but also many other things associated to their health and social wellbeing. Comparatively online education lacks such interaction and practical knowledge convey methods. Selection Visualization is about using images. It’s not about drawing; it’s about visual thinking. It pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally. When you explain an idea using words, the rest of us will form our own mental pictures, usually informed by our training. When you say, “We need a new growth platform,” the IT specialist sees servers and code and the marketing guru sees an advertising campaign. If instead you present your idea to us by drawing a picture of it, you reduce the possibility of unmatched mental models. The first tool I used was the tool of Visualization, or Visual Thinking to make a possible solution for making online classes more interactive and help full to students during this pandemic. I selected visualization as a tool to solve as the problem which I was going to address as it was very complex and based on many thoughts that a student expects or enjoys during a complete course session he / she gets from an institution. Making education more enjoyable and especially during this pandemic when we all are locked down at home. Application I started the process by closely observing the online education methods and try to brainstorm the problem that a student faces which creates the lack of attention to online education. Started to draw scribbles on a blank sheet of paper. I took help of my teammates and drew in the sheet whatever problem we thought to be a problem on online classes. We took some volunteers and gave them sheets to draw their notion on online classes. The drawing format was 11” X 14” tracing paper. This size provided a compromise between smaller formats where often it is difficult to explore details, and larger formats that are difficult to fill. In the initial phase team members and volunteers were challenged to move beyond single solutions and explore a broad range of opportunities. The next phase was to transform loose concepts into a meaningful design. This was achieved through the construction of more accurate visualizations and sorting down the same points that the volunteers expressed through it which communicated a clearer intent using tracing paper Priya Jeet Page 2 overlays to develop the design. Soon people were able to visualize the problem they need to work on or the area they were facing the problem. The final deliverable was a detailed drawing of their thoughts on problems faced in online education and some sort of ways to overcome it, at last we found out complete evolution of our concept on the way the problem needed to be addressed. There were areas we need to gain data like number of student facing network issues during these online education and how the teachers need to approach a particular area of their subject by using more interactive videos and interactive new possible ways to solve a particular equation in maths our field if interest. INSIGHT AND APPROACH By conducting this exercise with several groups I learnt that drawing or designing graphics incorporates a person or a group of people essential feedback. Which stands is important for reinforcing their understanding of the problem they are working to solve, the more precious aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of team a focal point for discussion that allows them to share their perspectives and develop insights into which helps to find root causes of their problems more efficiently and enhanced way. Where they could create the graphic from a blank slate in a collaborative manner, and more easy way to veiw their points they need to cover. People can quickly identify where they are in the graphic or if there is something missing and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. A team working in a problem can also identify variables in the problem space that is, it helps them to identify what they don’t know, in what areas they need to obtain information and work accordingly to gain data and pave there way to sort out the problem in a design thinking approach.
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6,348
Ashley Arias May 30, 2020 Mind Mapping Challenge I used mind mapping with employees to help understand their current state and future needs to successfully transition to a new financial tool. During a summer internship, I worked at a financial institution’s headquarters and helped with multiple projects, namely the transition between an old retirement tool to a new alternative tool that would be better integrated in the system with other preexisting financial tools. Before announcing a transition plan for fee based planners, corporate wanted to know how much pushback there would be and how to combat it; admittedly, that is a very broad question with many challenges. Selection The intern team decided to pull data from fee based planners with differing ages and average yearly completed plans. After coming up with a list of 30 fee based planners, my team created a list of question and tasks with mind mapping at the center of its creation. The goal was to understand what employees felt would be the hardest part of the transition so that we could come up with a helpful solution based on the struggle. Application The questions were ambiguous yet targeted relevant data that could help us categorize the planners into different personas to understand their fears and motivations. We used questions like “how would a new tool change your process with clients” to gain insight into what a day in the field would look like and spot clear differences from an average client appointment that we previously had asked employees to map out for us. These projective techniques and questions led us to add an activity to our interviews. Four quadrants were grouped into things that I like about the tool, things that I don’t like about the tool, things I am concerned about and what help will need. After sharing their results, we told them solutions other fee based planners had come up with and some of their fears to think of more ideas and flesh out existing ones for solutions. This form of mind mapping helped them to think of viable solutions from corporate’s end so it would be less trial and error later for us. I believe one of the most important questions we asked was “is there anything else you’d like to tell us”. This question sparked ideas, insights, and a place to voice frustrations for clients that helped later on in the creation of solutions. The pinwheel-like chart we asked employees to make along with additional data helped to create a few personas coupled with their fears and solutions to those fears. I have created a chart below to visualize these better. Persona Worries Solutions Well-versed and comfortable with routine • Transitioning will be a pain because I already know how to do it this way • Have corporate team come up with an auto transfer before launch • I don’t want to waste my time hand transferring all my cases into the new system • User friendly guide for new tool with step by step comparison to old tool Confidence in information • I pride myself on knowing this tool and don’t want my clients to realize I am not as comfortable with the new one • How much time will it take me to relearn the tool • Video demo plugging in a case on new tool for visual learners • Customer conversation pamphlet to explain the change • Bi-annual check in Technologically challenged • I don’t know how to transfer cases • It’s going to cost me money to hire someone to do it • Previously mentioned auto transfer • Previously mentioned video demo Insight The breadth of insight we received was far beyond what was expected. Some of the solutions that employees came up with were right under our noses, but because of personal biases we could not see them. Such an example is to combat the anxieties of simply reaching out to corporate to ask questions for fear of scrutiny, set up 15-minute bi-annual calls with the 500 active planners to check in and “give them a pat on the back”. When my team presented the solutions that the employees came up with, they were impressed and excited. All of these solutions could be modified and concerns could be solved within the month with little need for additional resources. What was most useful about mind mapping was understanding the day to day tasks of a fee based planner. Many of the people sitting in the corporate office had never been in their shoes, so having the planners verbally walk us through their client process was useful for perspective. It was also helpful to have the employees brainstorm and work off of each-others’ solutions because they know best of all what would work and not work for them in their environments. My team learned the value of mind mapping especially when “time constraints” was able to be broken down through conversation and explanation to time it will take to understand the tool and time it will take to transfer data files. Without the tools we used, we would have potentially missed half of the problem. Alternative Approach Although I believe that mind mapping with the fee based planners was incredibly useful, if I were to go back I would have incorporated more visualization tools into my approach with the employees. I would have asked for drawing the first thing that comes to mind when we say “change” and “corporate”, and take a more creative approach instead of relatively regimented interviews. I think attitudes toward these topics that go beyond the scope of what my team was assigned to uncover could have been found. These would have been useful insights for future changes to delicately balance the fact that employees are people but that change is fast and necessary.
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6,353
Reflection – Story Telling Tool Challenge I would like to use the storytelling tool in the field of corporate training. Working in well-established international companies provides chance to embrace opportunities, helps to learn from innovators and also adds interpersonal skills, leadership skills and professional development. However, in order to withstand the tight deadlines and work pressure, each employee should be trained himself to undergo attitudinal change and should be motivated to push their boundaries. Corporate training helps each candidate to train himself to embrace every opportunity with positive attitude. Corporate training usually involves training needs that are difficult to visualize. The training needs include induction, professional skills, product training, application simulation and soft skills. For imparting these skills in an efficient manner, powerful method like story telling is needed to create higher retention and recall, leading to a memorable and sticky learning experience. It is the motivation and inspiration contributes to more than ninety percent of the success. And the best way to motivate is through success stories of experiences, hard work and positive attitude. Selection The selection of storytelling tool for corporate training is based on the fact that a story based learning approach always helps to create desired outcome for the customers when the learners are well equipped and quick learnt. Stories always help to simplify a complex subject. Story telling can be used to convert an abstract concept into something that is relatable and easy to assimilate. Also, it can help learners to understand the consequence of their choices and help them correct in future. In addition, stories help the learners to connect emotionally to the content and can be used to drive attitudinal change. Application The story based learning approach can be used to train during induction, product training etc. Here we first go through the first example of induction. The story is based on a new-joiner character who gets engaged in various tasks from the first day. The another character in the story, who acts as a trainer or guide and guides him how to go through various situations inside the company, procedures to be followed up and also describes the do’s and don’ts. The story line basically ends up like a conversation between these two characters and describes how the new comer clears all his doubts. The information regarding various facets of the company’s business, history, mission, vision, values, products, policies, and procedures are clearly explained in the form of story. Another example includes the product training for the sales agents on a new product line. The stories of consumers who use this product will help the learners to understand which feature of the product resonates with each consumer profile. This equips the learners to handle consumer queries and position the product correctly to each profile. Insight The insight I had from this application of story-telling is that a good story and compelling narrative can always trigger a change in learners. It can connect learners meaningfully to the content. It can be used as a strategic learning tool in corporate training to meet specific learning outcomes. Also, for an effective outcome it is needed to use the powers of two elements in story-telling. One is the compelling narrative of story-telling and the other is creative instructional design principles. The story should have a beginning to describe background and origin, a middle portion to build-up through challenges and an end to provide a logical conclusion with take-aways or that triggers the required reaction. Approach Apart from story telling a combination of story-telling and visualization tool can make a profound impact on the learning outcome. When stories works by engaging the listening skills of learners, visualization engages the imagination power of learners. Hence a combine effect can produce a tremendous increase in the recall ability of learners. Hanan Hassan Savitribai Phule Pune University
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6,364
REFLECTION – LEARNING LAUNCH Irfan Khan Reflection – Learning Launch Challenge I was recently promoted as the team leader of a small team consisting of two (2) web developers, one (1) graphic designer, one (1) marketing associate and one (1) lead generation specialist and my/our challenge is to create an effective workflow within the team in order to successfully develop and launch our client’s brand. The project scope includes building a brand, starting a marketing campaign and launch a website. The team of five (5) employees will work on this project with an even distribution of working hours amongst the team members. The completion of this project should not exceed 45 business days. We will focus on trying to determine what is the best workflow that works for our team. Selection This will be the first design thinking activities/tools that our team will try, and we chose the learning launch tool because we think that this is the best way for us to determine what workflow structure will best work for our team. Application For our first learning launch, we focused on the structure of our task delegation and management. We decided to use Trello for tasks management and tracking the progress of each task and Slack as our tool of communication. We created one Trello card for each task and assigned them to the specific team members. We also created two (2) additional Trello cards, namely, In Progress and Completed and as the name suggest, these cards are used to track the progress of each of the tasks. This tested our assumption that using a structure for task delegation and management were the main causes of our workflow challenge. We have an assumption that if we will not use a project management software for task delegation and management, we will have a hard time tracking the progress of each tasks and worst we will not complete the project on time. We expected that if we continue to operate using this workflow and it will benefit our team in our future projects. For our second learning launch, we focused on breaking down the whole project into sub- projects and determined what are the tasks that we need to be accomplished on each sub- project. We then determined whom to assign each task and set timeline with buffer. Each of the team members worked on their specific assigned tasks but at the same time are always available to extend their help to other team members who are in need of their assistance. This tested our assumption that not breaking down the whole project into sub-project was the main cause of our workflow challenge. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. We have our anticipated results and expectations, and we are glad that the actual results matched what we anticipated. We managed to complete the project without difficulty and delivered it in the completion time that was set. Although there is some instance where the deadline of the specific task was extended, being transparent about it with the client helps in making them understand what is the cause the delay and what are the steps that we took to make sure that we will still meet the completion REFLECTION – LEARNING LAUNCH Irfan Khan time that was set. Moving forward, our team will review this insight and incorporate it into future launch designs. Approach As previously mentioned, this is the first design thinking activities/tools that our team tried and at this stage in the timeline, the learning launch is the appropriate tool. We are quite satisfied that the workflow structure that decided to use worked for our team in this project, but we will keep on mind to review the insights gained from our first two launches and incorporate this insight into future launch designs.
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6,378
Waseem Hamad, MBA Learning Launch – Designing for Growth 1. Challenge: My great challenge would be to find out of many ideas the best working and profitable idea with the highest IRR (internal rate of return.) You do not know the future and the market developments or what other companies are planning for the future – so you have to find out under un-security unique ideas that work which will be profitable in the future. 2. Selection: There will be many light bulbs with lots ideas. Making a business plan is not the best way because you go to the unknown. Many guesses and assumptions are made and everything is new to the innovation team and you (“the unknown”.) Then you make financial projections based on the unknown. If the IRR is not met we “tweak the assumptions”. The better way would be – doing lots of experiments with customers and on the market, which means the testing of a hypothesis (idea in a specific form). Experiments should be fast and cheap as many companies do with computer simulations. You have to do the learning process with customers quickly and also test your key customers assumptions. To understand customers needs is one of the most important topic. Taking to customers must be done very very quickly. The process: Frist step will be a hypothesis – the idea relates to a specific target group / specific persons – customers have a problem causing pain. With the idea the problem will be solved better than the competition. What must be true for a good idea? The purpose of a learning launch is to get the truth which can be confirmed or disconfirmed. The truth will save you money and surely time. The idea can be adapted to a better working idea. Customers have to be prioritized and the data must meet the key assumptions. “You think – it is a great idea” but YOU are a problem – a risk to be managed because of confirmation bias. You are looking for data that confirms your idea. Solution to this:  just the facts  search for the big lie  search for confirming / disconfirming facts  small multi-functional teams – a skeptic person Think about: Under which circumstances will be the idea a bad idea (idea, service not sell) ? You make a list and ask questions….and you search for these questions. Observation is a key way to learn! We all are very biased. Everybody’s cognitive blindness is different. We have to share ideas also with skeptic people. We always believe our ideas will work. Waseem Hamad, MBA You have to talk to a minimum number of people. “What is your key problem????” So ask many people about their biggest problems and then put the data together and identify the biggest problem for the group. In the process you will likely often change the idea or adapt to the best working solution for everybody. Ideas are like sand on the beach – many….. Take into consideration – all ideas are not good – and learn from mistakes. It will take many ideas to have a “bid needle mover”. And innovation is a probability game. You have to make failures cheap financially and personally. You also should speek freely – all members of the team should do this. We have to aks constantly these questions:  what do we know?  what do we not know?  what do we need to know?  how do we learn – what we need to know? Test and learn ! 3. Application / insight approach: as a startup entrepreneur with a foldable carbon e-bike (Oceania Cluster) with a very unique design we created a frame very different to others which is lightweight and much more stable and drives like a road race bike. We never asked : Are these the points customers really need and are willing to spend lots of money – this was our biggest mistake – because the foldable bike market is a niche market and not too many people buy folding bikes. Most buy very cheap foldable bikes and are then unsatisfied about the quality (bias?). When you buy cheap – you buy expensive… At the moment we are in the stage of market entry and building some cooperations with the goal to enter the market. As a matter of fact we did not know the tool and had no chance to learn from the customers too much. This is a learning process and I am sure that some of the content in the course will help me to make better and more accurate decisions in the future. Before going life with a product I would gather as much information as possible from potential customers and make a deep market research. The decisions have to be made quick without losing too much money. When you start with an idea you are very enthusiastic and you are sure that it will work well – creating business plans with financial assumptions which will not be met - because you did not have enough information of potential customers and their real needs. This is the most important to gather as much information as possible and also adapt the ideas – also when showing business plans to investors to get money – they will make many questions ? Waseem Hamad, MBA We also should have asked what do we not know and how do we learn – what we need to know? In the future I would aks many people what their real or biggest problems are and out of this information score the ideas and discuss with the team members also skeptic members. The 3 highest graded ideas I would show customers on the street and discuss again. Designing is a magic – many people think that design has not different meanings – and everybody has the power to design.
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6,393
Student Name: Rania Mohammed Tool: Story Telling Challenge Description: As the leader of a coordination team of 5 persons which has been recently demotivated and demoralised by dramatic staff reductions in the office which affected several of their colleagues/friends. I needed to find a way to address managing change with my team members. Several team members were re-evaluating in a very negative way whether they too could be affected at any time by change. The attitude of some team members became that of putting in only the minimum effort for tasks which required excellence and a general lethargic attitude which did not demonstrate focus and greatly affected productivity. I recognised an urgent need to re-inspire the team to not only secure their commitment to a range of upcoming joint actions which would require high energy and beyond the call of duty time commitments, but also to reinforce to the team that managing change in their professional and personal lives are important for success as development professionals and as human beings. I needed a powerful tool that would put the human nature of my team front and centre. This video helped me to present my story well: https://www.youtube.com/watch?v=Nj-hdQMa3uA I choose Story Telling as the tool to explain to the team that change and transformation are constants in life which we should be open to exploring and adjusting to over time. I decided to make an emotional investment in my team and shared the story of my own family overcoming challenges and innovating to overcome poverty as an example of why their contribution to development work is important and the impact it can potentially have on those who need it most. Selection: I selected the tool of storytelling as a tool to ignite passion, unite the team around common goals and connect emotionally with my team by assuring them that our values were not different in the changing situation, our perspectives may just have been influenced by their experience with constant stability in their case and frequent adjustments/instabilities in my own life experiences. I choose this tool to explain that I had also found some of the changes demoralising, however, the realities of the organizations financial constraints necessitated them. I assured the team that as a team leader, I was not disconnected from the events which affected them, however, since I had encourtered change and the need to transform very often in my own life, to keep focussed to succeed, my lens on seeing the change needed to be slightly different. I used the tool since it allowed me to use reflection on how what seems like a negative set of events can sometime provide opportunities for replenishing the organization with new skill sets needed as country and organization priorities change. I reassured the team that each of their experiences, skills and knowledge were indispensable to the success and impact of our joint work. Application: I applied the tool by using my reflection as an emotional connector. Used the story telling approach to show how everyone’s inputs and how coordinated interventions such as scholarships for advanced study from one development agency helped my older sister and I to obtain multiple masters degrees, business grants to poor families from another agency and mentors from the private sector paved the way for several of my family members to establish what are now thriving indigenous/creative businesses. To explain how unplanned Change can be, I have shared how the unexpected/unplanned event such as the death of a mother did not derail the lives of 7 children she left behind, because their father focused simultaneously on investing in education, business, connected them to successful mentors and in essence had a multi-dimensional approach to building resilient lives for his children. In the same way, I have explained the planned changes in the office were needed, the commitment required from each UN staff member to give of his/her best every day to make an impact for those most vulnerable should always come first. I used explanation of multiple challenges in my personal story to explain the complex dimensions of our work as a team and why every hand on deck was necessary for the new ways we would work in. I used the example of business innovation using indigenous materials as a case for how to innovate for the complex times ahead for our unit, even on a limited budget. I used the story telling to show how with out of the box thinking and willingness to face change and have an impact, it is possible to find solutions to difficult development challenges. In building suspense about the challenges of my family experience, I told the stories of dramatic exam fees due and my father receiving his salary on the same date as the due date and avoiding the calamity of not being able to make payment on time. I spark innovation for our team processes I also reflected on my sister using my grandmother’s recipe to start a successful milk shake business. Insight Description: By challenging myself to tell a story which connected me to the team, allowed me to first connect with my own emotions about change, to reflect on my perspectives on my own experiences and how with strategy and with being open to new opportunities created sometimes by negative events, one can change the course of a business, an institution/organization and of lives. In telling my story, several team members opened-up about their own stories and how it affected their inability to adjust quickly to change. From those personal stories, I was able to identify creative new skills which could be harnessed for team innovation in the office and I gained a better understanding of why my colleagues responded they way they did to what some thought was a disaster. Sharing of perspectives allowed us to all explore our roles in the team going forward and to identify the new skills, partnerships and training needed to adjust and to excel in a changing environment. It strengthened the team work tremendously. Approach: I would use the same tool of storytelling because it is compelling and it allowed me to get the team to pay attention. I think my colleagues were looking to be inspired and the story engaged them. I gave the team some data, I located the most powerful part of my story which was managing and surviving and thriving through unplanned changes time and time again. I shared strategies for addressing complexity by sharing a related story that gave my approach life and made the need for pulling together in difficult times understandable.
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6,416
Learning Launch – Juan Velasquez Challenge I am currently the senior supervisor for the Resolutions department of a cruise vacation company. The Resolutions department gives internal support to all customer service and sales agents, helping with any questions or taking over escalation calls if necessary. The Resolutions agents (agents that report to me) are both the most capable and tenure agents on the Company, and that’s been mostly what’s given them the opportunity to be in that position. As a senior supervisor for the department, my job is to not only make sure the day-to-day tasks are met, but also make sure that we’re aligned with the company’s policies and interests, as well as make sure that the Resolutions agents deliver the best possible service. Unfortunately, the best service is not always delivered by our Resolutions agents, and sometimes they miss key empathetic communication factors, such as a good tone of voice, empathy, verbalize willingness to assist, etc. Because of time and call volume, we’ve not been able to get all the team together at once, to come together with action plans that will benefit all of us. At the same time, we’ve gotten comments from the agents and customers we assist, with areas of opportunity about the way interactions are handled. This time, we’ll focus on first, identifying the critical areas of opportunity by reviewing the service expectations of the agents that call us, and then uncover the reasons why we’re not being able to deliver what needs to be delivered. In some cases, because of the service provided, customer service and sales agents don’t contact us because of the service received, and ultimately causes financial and loyalty impact to the company if wrong information is given to our external customers. Selection All Resolutions agents already know what the expectations of the job are and have already gone through training sessions in the past to be knowledgeable and deliver reliable information. With this, we’re planning to show how both internal and external customer satisfaction can be improved by following specific actions and how the overall experience and perception of the department can be improved with these changes and make it easier for everyone, making it a more open and collaborative environment. With the learning launch, we’ll test our idea: customer satisfaction (both internal with agents and external with customers) will be improved by focusing on improving the quality of our interaction, by adding value to the brand of our department through personalization, and ultimately reduce financial and loyalty impacts in the long run. Application First, we’ll start by meeting with diverse groups of customer service and sales agents, and open discussion about the service expectations they had when contacting the Resolutions department, and of course, any actions/attitudes they don’t like and have experienced when contacting the Resolutions department. With this, we started to get some of the feelings we anticipated and some of the behaviors we had anticipated too, as customer service agents were feeling rejected and in some occasions preferred not to call because of the service they received. With this findings, we decided to gather some of our team members and started to get their input to also detect the reasons why the best service was not being delivered. We got some comments about not feeling supported enough on the agent’s end as they were not willing to collaborate. With this, we decided to launch a WOW Service program, in which we put specific guidelines for our interaction: focus on the branding of the department, increase our tone of voice from a friendlier interaction, and personalize our interactions by calling everyone by their name, inquiring about how their day’s going, and genuinely generate interest and bonding. Applying this, we obtained a significant improvement in the customer satisfaction scores, as well as in the way our Resolutions agents and customer service agents felt about the interactions themselves and the people they had to work with, as genuine interactions created a better work atmosphere and a sincere want of doing things better. With this, we also got recommendations from the team members that participated in the WOW program of some other things that could be included, such as the use of specific phrases to incentivize the use of a more “positive” vocabulary in all the interactions. Insight & Approach By applying the learning launch tool in this specific scenario, we were able to confirm some of the assumptions we had and even got input from the different agents in both departments, which confirmed once again the positive outcome this was having: more positive interactions, greater bonding, proactiveness in finding ways to provide a better service, etc. I’d say our results were actually even better than predicted, as we only put it into place and it grew with time and input from the different stakeholders. With the results obtained in this program, we’ll look into applying this to different departments that work together or even for frontline agents with external customers.
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6,426
Reflection – Learning Launch Challenge Our design team received a consulting project from a client, a Federal government body that performs assessment and accreditations of higher education institutions. The client has empanelled partners to assist them in this process. The project was scheduled for 30 days. Our team, comprising of 4 members, were tasked to improve the efficiency of the assessment process by developing a prototype of an alerting system that would help in real time status tracking of applications to track the status of their partners work and also reduce time delays in the overall process of accreditation. My design team had prior experience in working on process improvement projects, henceforth, the task of gathering information/requirements from the client became quicker. Selection Our design team was known for its agility and came up with a quick design prototype of the tracking system using software tools. Now it was time for the team to use learning launch tool to test the developed prototype of the alerting system. This learning launch tool will help in validating the assumptions made during the development of the prototype. Learning launch tool assists in figuring out what customer needs are in a quick way. Most learning launches involves reaching out to the customers to gather their feedback. My team was well aware of the use of learning launch tool which is an experiment meant to quickly test an idea and prototype them. The Alerting System prototype had to be tested with the clients sooner to get their feedback. https://www.youtube.com/watch?v=e2D2mFcZzeW https://www.youtube.com/watch?v=EnVUhYZvCFr Application During the learning launch phase 1, our design team followed agile methods to develop a prototype of the alerting system. Agile methods are popular for small incremental work. The agile method that my team followed included phases such as scoping, diagrams for initial sprint, development and testing. During the learning launch phase 2, the developed alerting system was released in production. A set of Information and Communication Technology (ICT) experts on the client team were asked to use the newly deployed alerting system to track their applications in real time. Our design team sent out a questionnaire to this ICT team and tasked the experts to fill it up. ICT team was given a day to fill out their feedback on the alerting system. This questionnaire focused on the usage of the alerting system and any other features that needed to be incorporated. The project was completed within 28 days as per the scope set in the initial discussion. Insight Using learning launch tool really helped our design team as the assumptions that were made during the requirements gathering phase were validated. There were couple of changes that were suggested by the ICT team from the Client side and those were documented in their feedback. The challenge that team faced was that, if the changes needed to be incorporated in the newly developed alerting system, then the scope of the project would expand and also the time line would get extended. So, the design team decided to hold a project extension meeting with the client and presented a Phase 2 project proposal. This proposal is still under approval status. Approach Learning Launch proved to be a very effective tool in order to know whether the assumptions of our design team were accurate. At times, the design team had missed few requirements that were identified and incorporated as the team followed agile iterative process. Combining the usage of learning launch tool and agile methodology made our team successful in keeping up with the project timelines that eventually made our client happy.
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Mutual understanding in AI implementation Visualization Hiroshi Tamura Challenges & Sections The tool of choice for me is visualization. This is because I am an AI consultant, and whe n I implemented AI for a service, there was a perception difference between me and the c ustomer, and as a result, we couldn't have a meaningful discussion. We used a tool called "visualization" to enable all stakeholders to share a common understanding so that they c an tackle issues from the same perspective. application I started by creating a simple table in PowerPoint with objectives and issues. However, th e conventional table that I compiled after listening to what I had to say was out of sync, s o I created a table for the AI consultant and a table for the client, respectively. In doing s o, we were able to see differences in their objectives and issues, and we were able to disc uss this part of the process and standardize the objectives and issues. I think this was effe ctively applied because the introduction of visualization allowed for a more constructive discussion. Secondly, you can easily share this material and review it immediately. This means that n o matter how complex an issue is, visualization tools can be used to simply and accuratel y share ideas, which can be quickly revisited many times. This allows for constant correct ion in a certain direction while respecting the ideas that each person has. Thus, I utilized the visualization tool to have a more constructive and solid discussion wit h people who had different opinions. Insights & Approaches The insight/impact gained by this tool is that I was able to consider new ideas very simpl y but clearly. I'm not doing anything difficult. However, it has had a significant impact on us for the better. We were able to sort out our complex feelings and visualize them so that we could understand each other's feelings, which led us to revisit our current issues. Reg arding the approach, this time we have applied the visualization tool to clarify the commo n understanding of the objectives and issues, but we also believe that it is possible to com plete a series of projects by visualizing the flow to achieve the objectives and visualizing t he current level of achievement.
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WEEK 5: FINAL ASSIGNMENT LEARNING LAUNCHING Jose Martinez THE CHALLENGE Starting to lead an industrial maintenance team to ensure the reliability of a growing chain of NGV service stations, I received some concerns about a variety of topics from our main customer, the Operational Team that develop the sales 24 hrs of fuel from Monday to Monday, many of them related to failure incidence and response times. From the Human Resources side, the pain was about the high cost of Extra Hours reported in the past months. Getting into the feeling and perception of the Maintenance Technical Team, the main disconformity was about the intensive use on Extra Hours, taking a lot of their family time to extend laboring days and solve many operational issues. After few weeks observing the dynamic of the Maintenance Team, I noticed the evident contradiction of giving a 8 hours maintenance service for a 24 hours operations. Basically, any failure or need reported in any station out of the daytime schedule was generating longer response times and extra labor time, with no option to hire employees to take 3 shifting turns to cover 24 hours every day like the Operations Team does. The collaborators felt exhaust and frustrated. THE SELECTION In a weekly team meeting, we had an idea. Every week one technician has the “Guardian Role”, doings his tasks during the day and taking service calls during the night. What if that technician does his role during the night? It looked like a great idea, but there were some doubts about the activities he could accomplish and the perception of one man (and vehicle) less during the day. It was hard to align every different opinion and get a total consensus. We felt we wouldn't find the perfect strategy at the first shoot. But one thing we could agree: we need to test the idea. So, we tried the “Launching Learning” convinced that we were going find some difficulties that we could fix by making some changes, or at less we could prove if that idea was good enough or not. THE APPLICATION It was clear that our idea had to accomplish our customers’ pains: response times / failure incidence / extra labor time costs. We could track those parameters weekly and get some conclusions in about a month. If the results are good, the idea could keep going on. We defined a weekly schedule for the “Guardian Role” during night hours focused on specific activities to prevent the recurrent failures in the more important service stations, trying to keep a complete set of tools and replacements to reduce dependency of the warehouse (closed at night). We also decided to cover the main sales being on the stations during the “peak hours” when we have the highest quantity of users, near midnight. Being there, if any failure occurs we could attack very fast. During the next weeks we found some aspects related to the execution of the plan. Mobility issues during night, lightning needs and the adoptions of a new way to perform the technicians’ activities, more focused on recurrent failures and predictive analysis, the supervision and reporting of the job done… those were some of the first barriers. But we hit the key performance indicators positively and decided to continue but making some changes that even implicate re-define some parts of the general schedule of the Maintenance Plans and take the time to show more clearly to the technicians the goals and differences of this new methods and activities, and de benefits of adopting this strategy. Nowadays, we are running our first three-month period. We still strive adapting the new “guardian role” to some specific situations, when we have special missions that reduce temporarily the work force, but it seems we’ll close this trimester reducing the pains that motivated these ideas. THE INSIGHT At the begging I had a strongly motivation to get “fast and cheap experiments” or tries of our ideas, and effectively, we confirmed that we can improve those valuable things that our customers were asking for… but the thing I didn’t se before is that the executions will take a longer time to be improved. That’s one thing to keep in mind from the very beginning. I caught myself with this “bias” trying to confirm fast my hypothesis, and it toke some effort to realize it and mend it. But when you keep an opened mind and a flexible attitude, there’s a chance for learning and improving over the wave. THE APPROACH I think I would rather the same tool… but there should be a way to walk this path in a more organic way. Testing fast and cheap is ok but changing minds and stablishing new behaviors can take more time and effort. Getting the engagement of all the work force and change some habits are the next step of difficulties when you depend intensively on your human talents to stablish new strategies. So, the method of “Learning Launching” is only a tool in a longer path of generating disrupting ideas, making innovations and specially “landing” them into consistent practices. There is the place and moment when you’ll need your whole set of skills.
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6,450
Project: HEAT REGULATING SHOES Interviewer Name: Imran Singh Interviewee Name: Shokat Shokat Interviewer Pin No.: 141774671173 Interviewee Pin No.: 747051878431 Team: 51&56 Date: 18th September 2020 Introduc7on: (Define the ques7ons) Ques7ons (Minimum of 5): 1. What is your profession? 2. What inspired you to come up with this product idea? 3. Can you describe what exactly you felt at that 7me? 4. 4.Did you talk to the people there about it and does it trouble them the same way it did you? 5. So, what exactly are you trying to achieve with your product? 6. Can you manufacture this on your own? Answers: 1. I am a University student pursuing Bachelors of Technology in Compu7ng. 2. One summer, I visited a snowy area for a vaca7on. I found it really hard to walk on snow when I had to go outside there because it is really cold out there. My feet went really numb rapidly due to cold and I was puzzled at the fact that people there have to go through this all the 7me. 3. It’s like you are detached from the ground. You can barely feel your feet and a pain starts to really trouble you. Walking becomes a hard task with your feet numb. It’s just a bad experience. 4. Yes, they face the same problem everyday and it’s a really daun7ng task for them to do it on a daily basis. 5. We are trying to make shoes that can change the temperature that your feet are at. Like if it is really cold out there, the shoes with the help of a hea7ng coil powered by a rechargeable ba[ery produce heat enough to make you feel warm and stops producing heat if the temperature is normal. 6. Quite frankly no. Quality to me is really essen7al, so I am pairing with a renowned company that deals with thermal research and makes products and coils for heat genera7on and also a shoe making company. Get to know the en7re story: (Which ques7ons help to understand the hopes, fears and mo7va7ons of the interviewers) Ques7ons (Minimum of 5): 1. How hard do you think it is to manufacture this product? 2. Is there anything that you think is a difficulty in manufacturing the product? 3. What if the product doesn’t a[ract a[en7on that you think it would do? 4. Is large scale produc7on and exporta7on manageable for his product? 5. What will be the future/value of the product 5 years down the line? 6. Do you fear that there might be any compe7tors? Answers: 1. I wouldn’t say it is easy but it isn’t really that hard too. Now, that I have a company that helps me use its resources and in the development process, with proper effort put in, I really think we could pull it off. 2. Yes, the management of space in the shoe and the weight of the shoe. As the coils that we are using in the shoe are quite big to fit in, it is a difficult task to make sure that the shoes are not heavy and large to wear. 3. I am pre[y sure it is going to get a lot of a[en7on but if it does not, we need to market it on large scale so that people would know about it. I am sure if people get to know about it, they will be tempted to try these shoes on. 4. Yes, we trust in our partners and really think they are capable of producing as many shoes we need to as per the demand. 5. I believe it will s7ll be a hit in the market because aaer 5 years there is s7ll going to be snow there right? And people need protec7on from the cold too. So, it is clearly evident, it will s7ll have the same demand. 6. We are aiming to get our work patented so that no one copies the base of it, thus gebng rid of any compe77on. Conclusion: (Explain what happens with the answers and thank the Interviewee for the discussion) Well, that concludes this interview. It was a pleasure to hear from you about the product and honestly I am excited to see how the public receive this. Personally, I think it is going to be a revolu7onary product and wish you all the success in the world. Thank you for your 7me! I appreciate that. Honestly, I have had a great 7me being here and talking with you. I hope to you meet you soon aaer my product launches in the market. Thank you!
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6,457
Design Thinking for Innovation: Reflection Author: Surya Mohamad © Title: The Power of Storytelling for a Start-up Pitch Challenge: My team and I are in the pre-start-up phase of incorporating our own BioTech Start-up company. We are currently working on the first prove of concept on a new drug delivery system against a specific cancer type. Already in this early phase of development, we are dependent on financial support as BioTech require a lot of resources from a financial and people point of view. A huge challenge is to bring business angles, private equity investors or venture capitalists on board at this very early stage of high risk. How to convince them to support such innovation although “everything” remains unclear at the beginning of this journey (Piero Vicari; module 1)? In a pitch the biggest challenge is the limited time window (5-7 minutes) for convincing the right investors. Hence a short, simple and compelling story has to attract them to invest into you and the team. Selection: I was choosing the Storytelling tool to address our challenge. According to Elroy Ford’s analysis (Global Leadership Development Director @ Mars; Module 2) most business leaders are bored 90% of the conversation. But he showed a great way to change that. In order to draw their attention towards the prime goal of inspiring them! In my view a very good example of storytelling is how Apple managers sell their new creations during Apple’s Keynotes. They are able to connect emotions, characters and values of people that live that product every day (see following video: https://www.youtube.com/watch?v=tQSdE32O5KE). They don’t only present a list of things but rather a connection of emotions and actions of what people can do with their products. Storytelling encompasses logics, emotional connection and a larger purpose. That’s why “The- Storytelling-Tool” is the ideal instrument to sell innovation in pitch and get the right people inspired. Application: First of all we started to put ourselves into the shoes of the investors and we analysed audience. What is the background and what is the expertise of the individuals. It was clear at the beginning that we need to simplify our scientific story in a way that everybody in the room understands what we intent to achieve without losing the connection to a few hard scientific and financial facts. We wanted to create emotions at the very beginning of the story. Over the course of the presentation we targeted to create an arc of suspense by always referring back the initial feelings. By telling a compelling story based on a logical path of how to realise our invention, my goal was to visualise the bigger picture in a way that dry financial data come across juicy. Investors want to understand the larger purpose. They want to know why they should invest into a creative team knowing the high risk level. That’s a good way to inspire them to engage themselves personally by supporting “their” winning team. Insight: Appling the Storytelling Tool from the “Design Thinking for Innovation” training was very inspirational. The feedback rate from the audience was much better than we actually anticipated. Nevertheless I realised that we have to do better next time. Creating emotions is very important but the most powerful part of my message should have been selling the larger purpose. More preparation time beforehand is needed. Explaining in a few sentences that the challenge (how to treat the disease successfully) can effectively be solved at the end and an investment seem to be logical. One key approach to reduce the high risk of large investments would have been “prototyping”. I need to spend more time on explaining what will happen in the “Wow-Phase” and why a money in the beginning is needed to create prototypes for first tests before the pretended end solution is developed (fail fast, fail cheap). That’s an important element of the story. The “Design Thinking for Innovation” course opened my eyes towards successful innovation management. It connects emotions with characters and as a consequence it creates a cause. In order to tell a good story I also realised that most elements of the Design Thinking process can be unified in the Storytelling Tool. Hence the story gets tangible and the audience starts to believe in you. Approach: Definitively I will use the Storytelling Tool again for the same purpose because it effectively addresses the purpose of business leaders to be inspired. But I need to sharpen my skills by practicing it as often as possible. Not only for pitches but also to sell an idea or products in general. I also learnt once again that the preparation time is crucial and always takes a longer time as planned. The more research and analysis you do on the audience and specific elements of your story, the easier it gets to create a compelling story that people consequently will believe in you.
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6,459
Reflection Storytelling (Nathan Kumar) Context I work for a government agency that promote a culture and holistic system of lifelong learning through the pursuit of skills mastery, and strengthen the ecosystem of quality education and training. The challenge is a lot of our initiatives and programmes are through an individual- targeted strategy (think B2C model) and we’re now developing a enterprise-targeted strategy (think B2B model). Challenge I chose to use the tool storytelling to achieve a shared understanding of a problem space among a diverse group of stakeholders who view the challenge of skills mastery from very different starting points. The first step I took was to define who are stakeholders are. Our stakeholders inside the agency included the various departments such as the middle and back offices and critically the policy owners who had to understand a new mode of engaging with enterprise. Whereas our stakeholders outside the agency include the training providers, the educational institutes and the individuals who now have to be viewed as employees instead of individuals. The second step I took was to identify, articulate and define the ‘what is’ existing state of the problem. I articulated 2 key points in my story: the emotional reason why we needed to have employees pursue skills master and the larger purpose of workforce development. In the context of a retail business owner, I painted a situation where we continued on our individual- targeted strategy (i.e. the individual learns e-commerce skills) but the employer is not in support of training the staff as they believe in the traditional means of doing their work (i.e. via a brick-and-mortar business model) and there’s conflict as the individual doesn’t feel motivated, valued or supported to execute their job. Selection I chose to use the tool storytelling as it has the ability to connects the stakeholders to the emotions, the characters, the values that we want all to feel. This can then be linked back to the purpose of why each party works or partners the government agency and gives them a sense of why they do what they do. The third step I took was to storyboard and following the three rules raised in the lecture. These three rules include: 1. identifying is who's your audience, 2. demonstrating a clear sequence of events, and 3. having moments of reflection. Asking the stakeholders to rank who was responsible for the training of the staff, all unanimously pointed to the employer. Understanding that the employer was the key audience that we wanted action from, we then explore what was their customer journey in the thinking through why they would or would not send their staff for training. I drew from existing materials such as research publications, opinion survey, audit reports from other countries on why employers are not sending their staff from training. I also conducted informal interview with the employers I know who both did and did not commit their staff to any form of training allowing them to have a moment of reflection. Application The fourth step I took was to expand further on the “moments of reflection”, I decided to raise questions to all internal and external stakeholders that Paul VanDeCarr 1 asked around audience motivation, these include: • What do we want to achieve? • How do we reach our target audiences? • Who can help us achieve our goals? • And what stories do I tell them, or ask them to tell? I then curated representation from various stakeholders to represent different organization or area of interest. Each group receives post-it notes that that they can write on directly or raise more questions to delve deeper around motivations. As each stakeholder articulated their perspective, I record commonalities in the insights of each group, and then additional insights came from earlier secondary literature. I then developed a 400-word narrative with sound bites and quotes that combines the shared and new insights from the group discussion around motivation for sending staff for training and played that back to the same group to get further insights. Insights & Approach The fifth step we took was to develop the stories further with visual support and dramatization. I explored the idea further with our communication’s team who then roped in film makers who managed to portray the everyday struggles of a local business in real and relatable ways, which then drives conversation and engagement with audiences. I found that with dramatization of the narrative, together with audio visual editing, it further pierced into employers to embody the importance of lifelong learning and skills mastery. The sixth and final step I took was to work with the team to publish the new employer video. The final product of the video can be viewed here: https://www.viddsee.com/video/bak-gia- eyeglasses/ks31k where the 400-word narrative was picked up to drive the storyboard for this video. Embracing the use of dialect which is commonly used by the local enterprises, ‘Bak Gia’ (Hokkien for ‘eyeglasses’) is the story of a senior optician who refuses to embrace social media, until a younger shop assistant shows him how it can save his business. Since publishing the video, I’ve noticed many employers who watch the video recognise the importance of keeping up with times and how sending their staff for training can benefit their business model. The story has lent itself to resonate with the audience’s emotions and I’ve witness many tear-jerking momemnts. Since discovering the merits of storytelling, next time I would incorporate an immediate call-to-action in the video by directing them to our website to learn more or pledge their support for training. 1 https://www.rapidtables.com/tools/notepad.html
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6,465
Reflection Tiago Borges about Mind Mapping Challenge The challenge chosen was around and Onboarding process in an IT Company. The idea was apply the design thinking tools to understand how the process happened and improve the processes using the tools. Mind mapping is a great tool inside the Design thinking and was used to understand the gaps that the process had and how was the things that could be improved. The case is that when an It company hired new employees to work as analysts for different customers, there was no an onboarding process. That process was done thought the project culture, generating a lot of none equalizes in the answers to the end users. Selection I chose the mind mapping because we haven’t sure about the process like happened that moment and We would need to understand how was the things that could be improved. Using the ideas learned at the course, I started the exercise with 10 employees, mapping the process like happened. After this, we had more 2 phases, to get the pain points and the improvement ideas. In the end of the exercise, we used the periodization matrix to choice the best improvement ideas. Application The application happened using one session, with 10 employees of the company, working as managers (different level). We had 3 hours to run the 3 phases of the exercise, covering the process, pain point and improvement ideas. In the end of the processes, we had 15 steps of the process like was running, 23 pain points and 15 improvement ideas. We chose 11 ideas as measure ideas to apply in the process. Analyzing this numbers, I believe that the process was a success, effective. Insight When the exercise started, I think that all participants don’t know about the simulation, the exercise and about the ways that Design Thinking can improve the process. I had to show how the things would work. The presentation of Design Thinking changed the mind of the participants and I believe that. As a result, we could experiment an hard difference in the process using the new way, created using Design Thinking. Now, we have an IT onboarding process to the new joiners. Approach I applied the tool selected, using prioritization matrix as an support tool, to help us to decided how was the ideas that we would like to choose. We used effectively the Mind Mapping.
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6,489
Mind Mapping Challenge & Selection The implementation of the "mind map" tool has been the best way to grow my passion for helping people in their challenge to overcome addiction to psychoactive substances. I work as a volunteer youth leader in my neighborhood, analyzing problems, and integrating solutions. One of the biggest challenges was to analyze the causes and consequences of the use of these substances by the youth community, as well as to study and join efforts among other volunteers such as psychologists, engineers, sociologists, police specialists, doctors, psychiatrists and people in the community, what strategies could be implemented to improve the well-being of young people and the wider community living in the sector. The neighborhood is recognized for being large and commercial, the large number of inhabitants belonging to the sector has allowed the development of the same, through the implementation of recreational areas such as parks, churches, sports centers, small green areas, and the creation of private businesses of all kinds by its inhabitants, including butchers, restaurants, shops, supermarkets, drugstores, bakeries, toy stores, hardware stores, among many more; however, the increase in commercial development and the population growth of its inhabitants has demonstrated the existence of youth groups consuming psychoactive substances in recreational areas, which has provoked complaints from the other inhabitants of the sector, as they claim that insecurity has increased since there have been multiple problems such as thefts to businesses, robberies, quarrels, children cannot go out to play in the recreational areas without involving some kind of danger, in addition to the bad odors caused by these substances when they are consumed. Although there is a legally authorized control establishment in the area, the management of the situation has spiraled out of control, leading to despair and fear on the part of the entire community. Application The intervention of my work team initially consisted of classifying the community into the following groups: Children, merchants, owners, polices, and finally young consumers. A representative number of volunteers from each group participated in our project. Initially, we met with each group and carried out an integration activity, to share among all their problems and manage to establish global points of view of the problem. After the completion of the activity, the work team individually allocated a prudent time for each of the volunteers to make two personal mental maps, the first for identification of causes and the second with consequences for the problem posed. With my work team, we were able to determine factors of general causes of the problem, among them: the lack of control of the supply and demand trade by the legally responsible authorities, the absence of supervision over the legality of the multiple businesses present, lack of sufficient number of security members, deficiency of technological devices for monitoring, predisposition to start the addiction process due to the large number of consumers present, the lack of regulation between the use of recreational spaces, the existence of mental health problems, domestic abuse and weak affective ties between the families of young consumers, money scarcity and low quality of life among the inhabitants, lack of motivation and abandonment of studies, and finally forgetfulness and lack of intervention by the government to promote employment opportunities. For each identified factor, a group of professional volunteer personnel, mentioned at the beginning of the challenge, was established to create solution strategies taking into account the mental maps of the consequences, that is, the engineers were in charge of solving the technological part to better monitoring; specialized police officers were in charge of training area personnel in the legal control of these substances; psychologists and psychiatrists provided individual and group advisory to the entire community, especially young consumers about their family situation, doctors carried out detoxification campaigns for the body, ordinary people look for management alternatives for the government to invest in opportunities of new jobs for young people, in addition to regulating recreation areas according to their construction objectives. Insight & Approach The use of the mind map tool was very useful to provide organization to the project, which was essential to start possible and applicable solution strategies. Our team of volunteers will shortly make satisfaction surveys of the project in all the groups of inhabitants of the sector, if there are new challenges we will face them through this and other tools learned in “Desing thinking”. Name: Yuly Ceballos References Module 3. Design thinking course. University of Virginia (2020).
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Design Thinking and Innovation Indhumathi Shaikh Page 1 SELECTION & CHALLENGES Here, I am using „Visualisation‟ tools from 1st module.Visualisation is the most efficient methods of design thinking and innovation process. It helps to organize all these in a formation and in a visually brain-friendly method. When we are thinking of an idea, suppose, we taste a specific food or visit a place, on that time our mind starts to link this action with our old memories and previous experience using a relevant model. Our brain starts to think with one centre action, colour, taste or image and builds branches of thoughts that are used as a base for other multiplied ideas. Our thinking process is very similar to tree branches. Basically, this concept is used as the basis for all Visualisation systems and approaches also. There are different challenges I face in time of Visualisation process. The first challenge is memorizing. Many people struggle with memorizing capability. We all have different techniques which suit us best. Like some people use visuals, some prefer auditory input. Kinaesthetic method is also popular among young learners. It says that approximately 65% of the population is visual learners. Just think that how much visualization can help us to memorize and acquire new concepts by building on our previous knowledge. We are especially blessed with this digital age where we are getting different visual input that makes it easier for us to recall the information even after longer periods of time. The second challenge is Brain storming process. It is defined that a group discussion to solve a problem or to get new ideas. Sometimes Brainstorming may look a chaotic situation at times, but this „creative chaos‟ is the place where new ideas are born, generated and developed. There are lot of research in the field of brainstorming implications which suggest that the format which we use to write down all different suggested ideas can influence the quality of the session. Visualization and brainstorming both is the perfect match for several reasons:  Visualization processes are dynamic and can follow up the fast-changing tempo of a brainstorming session.  All potential interrelationships between certain ideas can be seen in various ways.  Visual ideas can hold the brain storming session under control. Brainstorming is an open- ended process and can easily go off-topic if the limits of discussion are not clear-cut. Design Thinking and Innovation Indhumathi Shaikh Page 2 Application of Visualization Step1 I have applied visualization process in time of writing a paper. I tried to find a different topic which is not written by any researchers. In time of visualization I have written “My Topic” in the centre of the map, and then I started to write my ideas around the centre. There may be the topics which are suggested by my teacher, or discussed in class or anything which is relevant to me. Then I noted down my own areas of interest and saw where they intercept with the former. Once I have a few good ideas for the subject of my paper, I started weighing them against each other, also noting down pros and cons. And eliminate topics until I was left with only one. This would be the topic of my paper. Step2 Next step is the Research Process: When we are working through primary and secondary both sources, it is quite easy to get confused about the numerous views and counter arguments mentioned by the different authors. It is very tough to figure out how to make the different pieces of information fit together and makes a relevant text. I need to collect and structure all this information in one central place, so I can easily review the materials while I write. Step 3 Collecting Research: We have to Create a new map(by which we can expand our visualization capability) for each source (book, article, and essay), which I read and take notes in this process while I work through the text. Alternatively, I used one single map where I listed all my sources and create branches for every page/paragraph/quote which I want to use in my paper. Step4 Outlining the paper in a Visualization Before I started with the actual writing, it‟s very important that I have to create an outline of my paper first. This would help me create a coherent structure of my arguments, counterarguments, examples, quotes, and the sources which I want to reference in each argument. Then it is very easy to review quickly this outline whenever I get sidetracked in my writing process. A visual mind map is a great format for such an outline because it provides us a visual overview of our thesis statement and the entire text structure. Design Thinking and Innovation Indhumathi Shaikh Page 3 Insights and approaches of Mind Mapping Visualizationis a goal oriented process. It helps to generate new ideas, improves productivity, problem solving skills. It is very helpful in brainstorming problems and building on ideas to determine solutions. In presentation method one is able to show how a process is developed, visualizing alternatives and topics discussed. Different people often come up different ideas that they feel are the key areas of focus for a visual map or process. With the same inputs, different people can develop a different looking thoughts, but the process will still generate the same end items, just only grouped differently. That is not something to worry about, though. The more we practice, the more we‟ll find a style that suits us, and new ways to use them .Visual maps or visualization processes are very quick and easy to use. We have to try to find new ways to implement them into our work.
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6,517
Danielle West ‘Listening for improvement’ 1. Challenge: describe your challenge, including all of the relevant information I work for a large healthcare organisation. I am in the role of Organisational Development manager. My main responsibility at the moment is to design a behavioural framework to support the launch of a new set of organisational values. The output, (a new set of organisational values) has been decided by our board. However, how I go about creating this has been left with me. I believe that the Design-thinking process and tools will help to work through this challenge in a way that the outcome will be more meaningful to all of our stakeholders. I believe this framework needed to encompass the expectations of our customers (patients and their families) and our staff in order for it to be supportive of the cultural transformation we are seeking. I enlisted a small team of people from a range of disciplines to support me in this work. 2. Selection: In your own words briefly describe the tool you selected (eg. What is it and why did you select it for your challenge – include any appropriate video lecture references) The Storytelling tool was the one that resonated strongly with me when considering the challenge I was working on. We have received a lot of feedback (complaints) from patients, describing that they felt dehumanised in the care process that we provide and that they are an input to the system, rather than a human being in need of care and support. It seemed important that we understand the actual experiences of our patients, in their words and through their eyes. We also felt that it was important for staff to be able to share their experiences of working in our organisation. I used a story-telling method (modified) for this part also. 3. Application: Describe how you applied the tool you selected to your challenge (eg what you did and how the tool was applied effectively or ineffectively) Patient Sessions We invited patients to come into the hospital to share their experiences of our care. We ran 4 sessions, with 10 patients in each session. We constructed a session where we invited 10 staff members to listen to the experiences of the patients. The staff member documented everything that the patient talked about. Patients were prompted about how their experiences ‘made them feel’. Once the storytelling process had occurred, we asked patients and the staff listeners to work as a group and begin to theme their experiences together (the start of a mind mapping process). This was done to help patients and staff to identify themes in the stories at the time. At the end of the session we gathered up all of the data, all the documented experiences to analyse. Staff sessions The staff sessions were slightly different. We invited staff to come to one of a number of sessions. We ran groups of approx. 20 people per group. Staff were asked to pair up with people they don’t normally work with and they were asked to share their experience of: What makes a good day at work for them? What makes a bad day at work for them? In order to answer these questions, we asked them to visualise a time when they had a good day, and a bad day and to speak of how these experiences made them feel. The partner in the pair was asked to document the experience. Similar to the patient experience process, we asked for the staff participants to start to theme their experiences, in the room. At the end of the session we gathered up all of the stories provided to add to the analysis process. 4. Insight: describe the insight you gained from applying the tool you selected to your challenge (eg how an insight affected your thinking about the challenge and about design thinking more broadly) The insights that we gathered were very interesting, We often have made assumptions about the care that our patients want. Our assumptions (as staff and care providers) are that patients want the best technical care, the latest and best procedures and medication. Analysis of our experience data told us that whilst this was important, they weren’t the most important factors that came out through the storytelling. Patients emphasised the factors of ‘care’, feeling welcomed, not scared, communicated with and included in the decision making process. This has allowed us to reflect on the way in which we deliver our care, not just the type of procedures etc that we provide. This has been a huge shift in the understanding of our workforce, in terms of understanding the ‘unmet need’ of our patients. This has provided a huge opportunity to make improvements in all of our services. As a result of this process, we have decided to run patient ‘Listening sessions’ on a regular basis so that we can continue to build our understanding and be responsive to the needs identified. Similar to the insights gained during the patient listening sessions, we have been able to gather insights and understanding about how our staff experience working with us. The insights for staff centred around being recognised for the work that they do, providing feedback (both positive and negative) and for the care team to be seen as equals, rather than the hierarchy of professions which currently exists. These insights have allowed us to build an improvement programme centred around ‘real-time, team feedback’. We will also be running staff listening sessions on a regular basis to ensure we understand the experience of our staff. We have been able to build our organisational values, standards and behaviours with the outputs of this work. Given the process that we used, these are authentic and resonate with both patients and staff. 5. Approach: Describe what you might do differently next time – applying the same tool you selected or a different one – and the reasons why. As part of the process that we undertook, I built in an evaluation system to ensure that we could learn from the experience of running these listening sessions for staff and for patients. We have a range of learnings that we will be implementing in our future sessions. Some of the learnings centre around logistics – ie when and where we run the sessions. These learnings are important as given that we ran our sessions during the working week, we will not have had representation from patients who work, and also staff who were not able to be released from their day jobs. These logistics will impact the breadth of the stories that we heard and therefore there may be further unmet need that we have not yet identified and explored. We have decided to use this tool for more focussed care re-design work. This will allow us to understand the experiences of specific groups of patients which will help us to improve the care pathways alongside the way in which we deliver the care. This tool has been a very powerful change agent, in my work.
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6,531
Vinod Baker Our Challenge I work in an operational environment; the purpose of our business unit is to ensure the circulation of money. Our staffs’ primary job is to handle the monies that is coming into the bank (deposits) and the monies that is leaving the bank’s premises and transported to clients’ premises (withdrawals). Dealing with clients’ money is an important job however quite stressful for our staff. All our clients rely on our service offerings for them to continue with their business. The staff morale and motivation is not at a desirable level for optimal productivity. Our challenge is to change how our employees feel about working for this business unit. To create an environment that employees find pleasant and a place that encourages growth and learning. Furthermore, we want our staff to feel motivated and encouraged to improve how they work. Having motivated and determined staff will have a positive implication on our productivity. Therefore, as part of our People Program we need initiatives that assist in changing how our people feel about their work. We also need initiatives that are cost efficient. Our Selection We started our design thinking journey by using multiple tools such as: interviews and personas to understand why our employees came to work and how they felt at work. More importantly we wanted to find out how we can make their lives better and what is important for them. Majority of our people work an 8-hour shift, this means that they spend more time at work with colleagues than they do with their families. Hence it is important that we improve this environment. The team and I are now at a phase where we would like to test our hypothesis and assumption by running small experiments and prototypes, learning launches. The objective is to see how employees react and receive the new and different offerings made available to them. The purpose of learning launches is to test a hypothesis and then to learn and improve on the offerings and solutions. Application Firstly, we simultaneously interviewed our staff and had them complete a survey. The purpose of this was to gather data to understand what matters for our employees and to answer the “what is?” question in design thinking. Out of the data we were able to create personas and identified themes by using mind maps. One of the themes that derived from the data was that: our staff felt there was little opportunities for growth and development. For the Learning launch we introduced Learning Bytes, which is an online learning and tutoring platform and is a form of virtual learning. From the data gathered there was other themes that came out, which we thought would be great focus points and learning topics which we could teach the staff through the virtual learning platform. For example, employees had a concern with time management. Therefore, we scheduled a learning session to cover this topic. Then we looked for a staff member in our business unit who could build and deliver a course on time management. It was important to get the right individual who had the qualification and the practice to facilitate the learning sessions. Therefore, we had a senior project manager deliver the course as time management is a critical component of project management. Some of the other learning topics that we scheduled for the upcoming weeks came about merely because of the environment. The environment we are working in is very complex and has many changes, our team leaders often prepares the staff for these changes. Hence, we included a change management learning session. The flight plan for our learning launch: 1. We will schedule a learner bytes every second week for the next four months (that means we will have approximately 7 learning sessions) 2. For every session we will take roll call of the staff attending these sessions. We will monitor this as well, this will be a great indicator if staff find these Learner Byte worthwhile. 3. After each session employees will provide feedback of the Learner bytes session. This will help us to improve the interaction in these sessions. 4. After the four months we will conduct a survey again with staff. The reason for this is to see how employees felt about these sessions and where we need to improve if we decide to continue with these sessions. Insight It is funny how one thinks they know what is important to an employee. After all we, ourselves are employees. It scary how one can miss the plot because we make decisions based on assumptions. What design thinking allowed us to do was to build hypotheses from data and then test these hypotheses before creating and implementing a solution. For example, what matters for one person was career progression and for another was financial stability. By answering the four basic questions through the design thinking process, we were able to see what the problem was, that majority of the staff felt like just a number and that there is no room for growth and development. We were then able to brainstorm different solutions to make employees feel like there is opportunities to learn and grow. Approach Some lessons learned from design thinking was not to build solutions based off assumptions. At the bank we often have “great ideas” that is going to improve operations. As a result, we go off a tangent; drafting business cases and jumping ahead to complete solution design. Then we discover that we were boiling the ocean, by designing a solution that customer don’t really need and will just complicate the lives of our staff. In future we will complete Learning Launches, as this will allow us to test our assumptions and hypotheses. Conducting Learning Launches help organisation to build appropriate solution and doing so while saving organisation from waste money and time. The challenge is to find cost efficient ways to complete Learning Launches.
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6,537
DESIGN THINKING LAB EXPERIMENT – 4 STORYTELLER – Ajay Vishwkarma – 779875708882 – CS4 PERSON A – Zahida – 800306846075 – CS4 PERSON B – Zahida – 955487471144 – CS4 STORY TELLING – Zahida (9023) We see a lot of people having mental health issues but do not tend to take treatment from professionals. This is because of in-office treatment stigma, lack of awareness and availability. But it is important to give equal importance to both physical and mental health which is lacking in the society. So, I came up with an idea of mental health app with professionals like psychologists, psychotherapists, counsellors. Along with professionals we also include caregivers because they play an important role in the treatment process. The app also includes personality tests, mood trackers, positive quotes and many more features. Through the app we can reach out to large group of people with 24/7 availability at their comfort level. USER QUOTES MEANING CONCLUSION Zahida (9043) “Why would you recommend a mental health application and how would it be useful?” “Why would you recommend a mental health application and how would it be useful?” It helps the users to connect with mental health professionals through an online platform and engage in therapy sessions and activities like personality tests, mood trackers, and other additional features. Through the app we can reach out to large group of people. “Can these mental health apps be seen as an alternative to therapy sessions?” Are these applications useful in providing the same cure and nursing which are usually extended by the physical therapy sessions? These play an important role by providing innovative solutions for the self- management of mental health disorders and interactive therapy sessions from renowned doctors and counsellors. Zahida (9027) “What are the additional features customers can benefit from? What are the additional features of the application which can assist or educate the users? By including activities to boost the spirit of the users like mood trackers, personality tests, in-app rewards to increase motivation and providing help to the caregivers through this platform. “How is the revenue and returns run/controlled?” what is the intricate mechanism which controls the revenue and returns likely to generated through the application? The mental health app can be designed as a subscription- based model where the users can be provided with hands on experience and then can be reasonably charged for few consultations and diagnosis from professionals. MORAL OF THE STORY: It is important to give mental health equal importance with physical health and make the treatment available to everyone.
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6,557
Assignment Rubric - design thinking Challenge & Selection In 2009 my friend Luca came to me wanting to launch a brand of clothes that spoke about Maranhão (a region of northeastern Brazil). However, historically, there were only two brands that did very well in . has a facility of exporting lifestyle and fashion for being one of the main postcards of Brazil. In Maranhão, the clothes that were manufactured were usually destined for tourists and did not have a personality. They were just "souvenirs" of the city. Knowing this I talked with Luca and suggested the application of some techniques of Design Thinking. Initially, we needed to understand the problem from the point of view of our consumer (empathy), and for this we began to look at which brands our target public most liked to use and interact with them to delve into the motives that made them buy these products. We realized that our target audience looked a lot like us and we consumed the same brands from other locations in Brazil. Knowing this we already had an idea of how to start to validate the idea by doing a benchmarking with these brands that we consumed. Application As the goal was to launch a brand that spoke of Maranhao, it was natural to start talking about how Maranhão came about, who we were colonized, what people invaded us, and what heritage these people left us. After a very deep research on the history of Maranhão, the first collection of the brand with prints of some postcards of the state appeared in stylized form, taking as references the type of design of the brands that we used and put to sell. It was a success!!! Insight & Approach With this we discovered that people loved to wear clothes that showed pride in being from the region and still did not do it because they did not have a more fashionable option. We took advantage of this insight and used this approach to bring our public even closer to the process of manufacturing clothes and stamping some features that only the people who lived in Maranhao knew and liked to be identified by such characteristics. In this way, the collections have a very strong word of mouth, without the need for large investments in advertising, because the customers themselves make a point of advertasing. Today I also work in a large shopping mall and will use the design thinking to redirect the way of communicating that the mall uses today. After this course, I learned some techniques and application steps of design thinking and especially the strength of storytelling to delight consumer. ----------------------------------------------------------------------------- Última modificação: 21 de abr de 2019
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6,577
Luka Stanic johnsondavid@hotmail.com Design Thinking Reflection: Storytelling Challenge In my organization, I am responsible for business development in the EMEA region, but apart from my core role and responsibilities, I “wear many hats”, e.g. organize business conferences and events, manage alliances and accounts, create collateral, etc. I work with clients, partners, internal teams, external teams and various stakeholders, day in, day out and addressing diverse groups with different goals, backgrounds, challenges, needs and wants has always been a known challenge, not only for me. I needed to communicate more efficiently with different stakeholder groups, structure messages and key takeaways better, create build up and align meeting participants, regardless if they are from Marketing or IT, around a single vision of the problem we are trying to solve. Selection Unfortunately, I have limited opportunities under the circumstances of COVID-19 global pandemic and lockdown to practice my new design thinking knowledge acquired during the course, however, luckily, storytelling is a design tool I can practice every day on infinite Zoom meetings and it can be applied to multiple contexts. Apart from the reason mentioned above, we learned from both Barry and the Chief Learning Officer of Mars Inc. how storytelling is an important design tool and a tool that has been increasingly leveraged in the business world as every product, service, solution and institution has a story behind it. A good story in a nutshell is more than just conveying a message that has logic, it has a larger emotional connection and purpose or i.e. it creates a cause that according to the CLO of Mars Inc. “ignites people and unites people”. Hence, storytelling makes a difference between problem solving and creating a cause; it is about taking listeners on a journey where human beings and their experience are front and center. We as humans respond to stories, which can aid us in gaining deeper empathy of the present and developing vivid images about the novel future that we are trying to create together. To sum up, I agree that storytelling is a powerful tool to capture listeners’ attention and bring stakeholders of different background together around a common definition of a problem, using clear structure, empathy, problem statement and reflection. Application Although, storytelling is typically used in “What wows?” stage, where it is a powerful design tool to share ideas generated during “What if?” stage, I applied storytelling in a different context, what might be considered as “What is?” stage of the design thinking process. Furthermore, the example that I would like to share was on a recent stakeholder call and my application of storytelling revolves around the notion of aligning stakeholders around a common definition of the problem and the criteria of a solution, which we heard numerous times from Barry, is a prerequisite for success. We have been developing client-facing web and mobile apps for one of my clients for almost a year now and it is time that the apps go live, which requires coordination of multiple stakeholders and a launch plan. Therefore, I was invited by my client to the app launch kickoff stakeholder meeting with 15 Luka Stanic johnsondavid@hotmail.com stakeholders, most of which were from external marketing agencies; the meeting lasted for 1.5 hours and of course, nothing actionable came out of the meeting. Most of the external stakeholders had limited knowledge about the apps, but more importantly, they had no clue about the process, what problems we were trying to solve and the vision behind our solution. The next stakeholder call we had with a smaller group and I kicked us off with sharing a compelling story behind the app that had a clear structure and build up, including context (what was the current state both related to the market and client that motivated us to take action), vision (one sentence vision of the problem we are trying to solve), internal and external project goals, overview of the app year-to-date (what have we developed, tech stack, features, etc.) and lastly, the possibilities for the future, since the launch is just the beginning of the journey. Having everyone aligned around a clear vision and criteria of building a launch solution, enabled us we moved into the “What if” phase, where we are currently looking creatively at all the possibilities and generating ideas on how we are going to launch the app. Insight Storytelling truly is a game changer for me with anything that has to with communication and content, whether it is creating a presentation and presenting or communicating to different stakeholders. Overall, I think the benefits of storytelling speak for themselves. We have all been on numerous boring conference calls, uninteresting webinars and dull presentations that we leave exhausted, whereas hearing a compelling story, on the other hand, is completely different, it moves us, intrigues us and inspires us; we leave energized and ready to support its cause. As the CLO of Mars Inc. mentioned in the lecture that most business leaders nowadays are bored with 90% of their everyday conversations, this is especially where storytelling can make a pivotal difference. In my example above, having all the stakeholders aligned around the same vision and definition of the problem we are trying to solve, enabled us to move faster, make meetings actionable and above all, move into the “What if” phase and generate some great “outside the box” ideas, which the marketing stakeholders would never had done based on the limited information and insights they received from the client. Approach I am very much looking forward to trying out the new design thinking knowledge and tools learned during this course and already have a couple of thoughts related to the existing project: - Storytelling – by leveraging storytelling on the first stakeholder call could have saved us some time and effort - Ethnographic research – reflecting upon a project lifecycle of more than a year long, if I could redo the ideation phase of our project, I would had applied ethnographic research on end-users to capture their unarticulated needs, rather than relying only on project stakeholders - Journey mapping – plan to apply it on end-users once the apps will be live to have a better understanding how they interact with the apps and what we can improve/streamline
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Pre- Induction Assignment 3 MediPath #ItGetsBetter Anil Dubey 276795361801 Customer Segments Unfair advantage • Search Engine Optimization • Social Media Marketing • Influencer marketing • Mobile booths • Billboards #itgetsbetter Channels Unique Value Proposition Create a brand uniquely associated with mental health Showcase sample audio therapy sessions on platform - Help introvert and shy people to join - Reduce taboo around mental health Repository of journals, scientific material, videos and shared experiences. Problems estimated 150 million people across India in need of mental health care intervention Therapists have no separate platform of their own. No national suicide helpline. The one's operated by NGO's are active ad hoc. Direct individuals • students • working professionals • elderly Corporates tie up with companies to provide anonymous mental health solutions to employees. Solutions A unique digital platform that caters to all things – Mental Health. Virtual therapy session on the platform Moderated Forums to discuss mental health, therapy experiences Preliminary questionnaires evaluated by Therapists and eventually AI. Grief Counselling for those who lost loved ones in COVID First Movers Advantage Psychiatrists, counsellors and psychologists would eagerly join the specialized platform Cost Structure Revenue Existing alternatives Practo, Cult.in have option to book therapist. Platform design Development and maintenance Content curation and updation cost. On- boarding cost – for therapists Discounting cost 20% Session booking fees Corporate Clients Founder I am Anil Dubey, graduate from British Library and currently pursuing MBA from Karnatak Arts College. I have struggled with mental health issues in past and I am passionate about creating a convenient and safe space for people facing the same. 3 Months 6 Months 2 Years Platform Development On-boarding therapists Content creation Corporate tie-Ups App Development AI Interface Rollout Platform Development OnBoarding Cost Content Creation App Development Marketing & Advertisement Investment: Platform Development On-Boarding Cost Content Creation App Development Marketing & Advertisement Salaries AI Research & Development Miscellaneous = 15 Lacs = 5 Lacs = 10 Lacs = 10 Lacs = 15 Lacs = 35 lacs = 50 Lacs = 20 Lacs Investment 1.6 Cr for 20% THANK YOU Anil Dubey 276795361801
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Reflection – Learning Launch Challenge My name is Karen Gonzalez. I am ICT Director of a school in South Africa. Some fifteen years ago I co- wrote some software to manage the internal venue bookings at our school. Being a software developer was and is still not part of my role at the school, but integrating technology into the curriculum and empowering staff and children to become responsible and capable adults in a technology rich world, certainly is. We developed the software because there was nothing commercially available at that stage that suited our needs and pocket. Another reason was that, in those early years, when we were trying to get staff to use technology to improve the learning and teaching experience, we reasoned that giving teachers (and administrators) tools to do their daily jobs would improve literacy and have positive educational spin offs. The software has lived on and is used extensively by an increasing number of people and for more than the original, quite simplistic, purpose. The software in function and form is very much end of life but the tool(s) is so interwoven in the fabric of how we manage events, sports practices, and classroom activities that we simply can’t manage without it for any time at all. The software is buggy and is written in a language that is no longer supported. Our challenge is to seamlessly replace the software with something that will meet the new needs of the school, without disrupting daily activities, on a very tight budget and at the same time win the buy in of the various managers who will very likely need to change their process. The project scope includes the marketing departments and admin, grounds and teaching staff across our three campuses, each of whom are responsible for different and varying components within the current booking system model; it particularly includes the academic staff who quickly and easily want to book venues (including equipment and resources) for sport and teaching, with minimal fuss and effort. The project is limited to internal resources (i.e. budget and employee time) and there is no official development team available. There is some in-house expertise with database and HTML knowledge but the constraints of time and the competing needs of other educational demands is a challenge. All systems in the school synchronise with active directory (which means resources, venues and groups of people are seamlessly available for selection / contact) and a challenge is to offer a similar feature in a replacement system. Not doing so would present overhead issues in terms of management. The IT team consists of the ICT Director, an ICT integrator, an ICT admin support person and the Computer Studies teacher. The IT team is tasked with rolling out a replacement solution virtually immediately as the current solution is causing frustrations. The school prioritises budget for educational endeavours and simply doesn’t have budget to spend on an expensive commercial solution. The budget is very much capped (non profit school) and creativity is needed to deploy the most effective tools within the proportional amount available for software. Because of the urgency there is pressure to simply replace the current solution without a full investigation into what is actually needed and why. Selection We decided to use the learning launch tool to deliver NOT a final product but a solution in the making. The design thinking process helped us understand expectations and needs. We chatted to staff and students and used forms to gain further insights. We observed how staff were using the current system and tried to journey map a wide variety of situations. We agreed as a team to put aside discussions about solutions in the early stages and simply gathered as much information as we could. What followed thereafter were some brainstorming sessions. The team invited a diverse range of staff to join in and dream about what would be ideal in terms of managing bookings and the brainstorming included, not only the booking itself but the event and after event activities too. We sorted and organized our findings and from that came up with some design criteria, basic functionality without which the staff would not be able to function. We also came up with a variety of other needs/wants/wow factors that our staff had not really spoken of but that we surmised were causing problems or frustrations or would perhaps add value. For example, when booking during an exam time, the squash courts should only be available after teaching hours from a noise perspective; another insight was that the teaching day doesn’t necessarily operate in typical calendar type time slots and staff may want a view of their timetable when trying to book a teaching venue, which they would think of for example as period 3, rather 10.05 am. Another insight / assumption that emerged was that the different types of bookings could be differentiated. The ‘booking type’ was identified as one of a possible three types 1. Teaching venue 2. Sporting venue 3. Pavilion, hall, theatre, chapel The team then looked at free / inexpensive technology tools or solutions that could be adapted in creative ways to meet the criteria and decided to prototype solutions for each of the three types. We had closely observed the students and staff to uncover their unmet needs and used the learning launch tool to work as a team through iterative cycles of live experimentation; prototyping to test our assumptions, discovering and learning from feedback, refining and relaunching the new prototype. We began experimenting with existing software – Wordpress; Office 365 Cloud calendars and HTML as well as free web software (and some paid demo software). We launched a number of different prototypes to quickly test whether what we thought the staff wanted would make a positive difference to how they worked. Application Our staff had a specific need; they wanted to be able to book venues. Several design ideas met that need better than the current alternative because the process involved in booking one sort of venue was very different from the process involved in booking another sort. All sorts of ‘Cloud’ features offering anytime, anywhere access were also possible. Furthermore, existing controls were frustrating for the staff and students; lack of control in management for more ‘public’ venues was also an issue. Initially we focused on frustrations around booking the group venues in our resource centre. Students traditionally made the bookings via their teacher but had no way of seeing which rooms were available via the resource centre website, a place they would regularly visit to find research and other material. We wanted to test our assumption (quickly and cheaply) that students wanted to be able to book directly, in their current work space and that they would respect each others’ access to a venue and not pre-book all venues in a way that excluded others from having a fair chance. Our resource director who was frustrated by the current system agreed to give this a ‘go’. We committed as a team to six things 1. Roll out a prototype within one week 2. Choose a particularly difficult student year group as they would push the boundaries and be hard task masters 3. Focus on the assumptions of needs/wants 4. Question our own bias 5. Listen to feedback 6. Adapt, refine and redeploy as we worked We met every day as a team for an hour to share our progress and review where we were at. We built a web interface that made use of existing Office 365 calendars that we could overlay with the school timetable and other features. There were buttons on the page that didn’t yet do what was ultimately intended but gave the students and staff sufficient feedback. Feedback was immediate (a comment button on the page), coupled with lots of interaction with the students and staff. Our first few iterations of the prototype were very much work in progress but felt real. Then team observed how the staff and students engaged with the software and were easily and quickly able to test the assumptions about where responsibility could lie, where to host the solution and how the features and screen should be arranged to best accommodate the requirements. The team also spoke to boys and staff to find out if 1. Their needs had been met 2. They were ‘wowed’ 3. What problems they could anticipate i.e. what could the pitfalls be (and boy did the students come up with some curved balls!) In this way, the team were able to quickly and iteratively roll out and test alternative suggestions / improvements and adapt the solution on the fly. The outcome has exceeded expectations and work will follow on tackling the other booking types in a similar way. Insights Involving the staff and students in the design of a new system had three positive spin offs. Staff and students 1. were accommodating of mistakes and less frustrated with the current booking issues 2. made good (and bad) suggestions and those not accommodated are recorded for future releases 3. have taken ownership of the process and collaborate to make it work The IT team had felt responsible for the existing software issues but had been powerless to resolve them. Through the design process they better understood the staff and students’ needs and were more patient with human errors in the existing system, which will continues to operate in parallel until all the features have been met in the new solution. The team used data from feedback to resolve conflicts and get buy in a democratic way. There certainly were challenges and frustrations. Real effort needed to go in to make sure that people felt that they had been heard. The speed of deployment was positive. Immediate feedback was hugely rewarding and in a ‘live’ test even criticism felt constructive and was well received. The team were unanimous in preferring to know virtually immediately whether they were going down the right road in terms of meeting needs. The diversity of the group, who don’t normally collaborate in this sort of way, added huge value. The management overhead on staff was reduced and the students were given a new responsibility within a safe space. Approach Having identified our assumptions the iterative learning launch cycle tested these assumptions in a far more satisfactory way than the traditional approach of delivering a solution that may/may not meet expectations. The below illustration attempts to describe the somewhat linear and limited approach to a problem versus the more chaotic but yet more effective design thinking approach. We are presently modelling design thinking principles in our planning for other component to resource management and other projects. An illustration of old approach vs New Approach We intend to do formal training with our staff and with our students. It is so important that the students we teach are not afraid to fail and that we create a space where failure is not seen negatively but as a chance to learn and grow.
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REFLECTION - STORYTELLING Challenge and selection I teach at the Faculty of Engineering of the Pesto Pizza and one of the challenges is to train future research students, as well as to develop the research skills of the students. At the Beescoop a system of formative research was implemented through three programs. The first program involves students from the first to the third cycle in which research habits are developed. The second program involves from the 4th to the 7th cycle where scientific thought is developed in the selected courses of the specialty. Finally, program III from the 8th to the 10th cycle in which contact and visibility of the research is achieved through the final development of the research work and its publication in various congresses and academic events. Storytelling or the creation of stories is a tool that connects from the beginning with the student and inspires creativity and is one of the educational techniques that allows teachers and students to learn and innovate. A story will impact differently on each student, as said in the previous paragraph at the University we train student researchers through a system of formative research so that they through creativity, research and the use of technologies can provide solutions to the problems of their community. Many of these students to begin to develop their formative research work have to identify a real problem and most of them begin with a question: what problem can I solve and investigate? and this is where storytelling is applied to identify themselves and create meaning through a story, inspire them to connect in the story, identify with the character, link the context by determining the problems in their family or social environment and propose solutions using knowledge and applying technologies. Application I have a story that I always use to connect and inspire young people to begin their formative research work. It is the story of Jack Andraka, a young man who experienced firsthand the pain of watching a family friend die, whom he loved as if he were his uncle in less than 3 months of pancreatic cancer. But he decided that his death was not going to be in vain and at just 14 years old, he promised himself that he would fight to change things. He began his research by reading dozens of scientific articles about pancreatic cancer. Trying to find a solution that would improve his diagnosis, he was lucky, because most of the studies he needed to read had been posted online for free by the American medical authorities. After researching and investigating the subject, he asked himself the following question. - Why are we so bad at diagnosing pancreatic cancer? - It was because "modern medicine" today uses "very old techniques" that are inaccurate and fail many times and that each test costs $800. He continued with more research using Google's search for nanotubes and cancer biochemistry, aided by free online scientific journals (publicly accessible). He then began thinking of ways to detect and prevent cancer growth before the cancer cells become invasive. 199 scientists from various institutions rejected Jack because of his young age, only one of whom, Dr. Anirban Maitra of the Johns Hopkins School of Medicine, agreed to lend him some of his time in the middle of an interview where he questioned him about cancer and his project. The result of this project was a graduated-rod diagnostic test for pancreatic cancer using a new panel sensor, similar to diabetes test strips. Its protocol was 168 times faster, 26,000 times cheaper, and 400 times more accurate than the usual, routine procedure for diagnosing pancreatic cancer. Jack Andraka's dream had become a reality. Insight & Approach This true story had a great impact and inspired many of the young students to start their research work when they do not know where to start. This research work is very important because it is part of the university's formative research system. One of the cases that became a reality was that of a student in the Systems Engineering career who raised the problem of learning the native Quechua language in children of 5 years old, she asked herself: how could the learning of this language be improved by making use of the technologies? She proposed the solution of her project using a mobile device, the use of RA augmented reality and 3D software so that mobile devices can both project an image of the animals and objects, as well as the pronunciation of the native Quechua language so that the children can improve their learning in the gardens of urban areas. This worked very well and this technique was implemented in the course of scientific research methodology that is part of program II of the formative research system, as part of the class sessions to inspire more young people to develop and propose creative and innovative solutions to solve the problems that afflict a community or society. Another very important tool that should also be implemented in this system is visualization, because in this way you have the concept and the clearest ideas about the problem and the possible solution you want to implement. Sometimes it takes only a small story to inspire a whole new generation of future researchers and great scientists who are going to give practical and viable solutions to the problems of our society, using appropriate tools and methodologies such as Design Thinking, I feel that we can all contribute and generate a little knowledge to change and improve the world we live in. Thank you. Mario Lopez
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6,611
Cicero Carlos http://mcdonald-pope.com/categorycategory.jsp catherine19@hotmail.com A​ ​Teacher’s​ ​Experience:​ ​Mind​ ​Mapping​ ​Native​ ​American​ ​History Challenge: Usually,​ ​I​ ​teach​ ​multicultural​ ​literature​ ​and​ ​creative​ ​writing.​ ​But​ ​this​ ​year,​ ​the​ ​director​ ​of my​ ​school​ ​asked​ ​that​ ​I​ ​teach​ ​U.S.​ ​History.​ ​Because​ ​my​ ​understanding​ ​of​ ​U.S.​ ​History​ ​is shaped​ ​not​ ​by​ ​its​ ​most​ ​often​ ​ ​taught​ ​historical​ ​events​ ​but​ ​largely​ ​by​ ​the​ ​writing​ ​and​ ​art created​ ​by​ ​marginalized​ ​peoples,​ ​I​ ​was​ ​not​ ​sure​ ​I​ ​had​ ​the​ ​knowledge​ ​of​ ​the​ ​traditionally rendered​ ​U.S.​ ​History​ ​curriculum​ ​and​ ​thus​ ​the​ ​skill-set​ ​to​ ​be​ ​successful.​ ​However,​ ​thinking of​ ​what​ ​I’ve​ ​learned​ ​about​ ​“growth​ ​mindset”,​ ​I​ ​accepted​ ​the​ ​challenge​ ​and​ ​reflected​ ​on​ ​the advantages​ ​I​ ​had​ ​in​ ​teaching​ ​this​ ​course:​ ​the​ ​most​ ​significant​ ​of​ ​which​ ​was​ ​that​ ​I​ ​had​ ​the benefit​ ​of​ ​having​ ​taught​ ​the​ ​students​ ​the​ ​previous​ ​year.​ ​Thus,​ ​I​ ​had​ ​a​ ​critical​ ​understanding of​ ​who​ ​the​ ​fifty-four​ ​students​ ​were​ ​and​ ​the​ ​challenges​ ​each​ ​faced​ ​in​ ​and​ ​out​ ​of​ ​the classroom.​ ​I​ ​also​ ​had​ ​the​ ​benefit​ ​of​ ​teaching​ ​at​ ​a​ ​progressive​ ​school​ ​that​ ​celebrates​ ​teacher creativity​ ​and​ ​divergent​ ​thinking. Selection: I​ ​began​ ​the​ ​course​ ​by​ ​having​ ​the​ ​students​ ​explore​ ​unique​ ​contemporary​ ​Native​ ​voices​ ​via the​ ​work​ ​of​ ​Native​ ​writers​ ​such​ ​as​ ​Sherman​ ​Alexie​ ​and​ ​Natalie​ ​Diaz​ ​and​ ​short​ ​films​ ​that offered​ ​us​ ​a​ ​glimpse​ ​into​ ​the​ ​contemporary​ ​lives​ ​of​ ​Native​ ​Americans.​ ​We​ ​then​ ​considered the​ ​representation​ ​of​ ​Native​ ​Peoples​ ​via​ ​mass​ ​media,​ ​looking​ ​to​ ​newspaper​ ​articles, television​ ​shows,​ ​and​ ​cinema.​ ​We​ ​sought​ ​to​ ​establish​ ​a​ ​working​ ​definition​ ​of​ ​what​ ​it​ ​means to​ ​be​ ​Native​ ​American​ ​in​ ​the​ ​United​ ​States.​ ​I​ ​considered​ ​this​ ​phase​ ​connected​ ​to​ ​the​ ​work in​ ​the​ ​“What​ ​is”​ ​stage.​ ​ ​Of​ ​course,​ ​there​ ​was​ ​the​ ​nagging​ ​question​ ​in​ ​my​ ​head​ ​of​ ​whether​ ​or A​ ​Teacher’s​ ​Experience:​ ​Mind​ ​Mapping​ ​Native​ ​American​ ​History…​..1 not​ ​we​ ​were​ ​effectively​ ​exploring​ ​our​ ​course​ ​focus.​ ​I​ ​suppose​ ​I​ ​could​ ​have​ ​employed​ ​a traditional​ ​test​ ​or​ ​asked​ ​that​ ​the​ ​students​ ​write​ ​an​ ​essay​ ​about​ ​the​ ​information​ ​and perspectives​ ​they​ ​engaged​ ​with.​ ​But​ ​it​ ​was​ ​the​ ​beginning​ ​of​ ​the​ ​school​ ​year,​ ​and​ ​I​ ​wanted to​ ​cultivate​ ​a​ ​classroom​ ​where​ ​students​ ​are​ ​empathetic​ ​and​ ​self-reflective​ ​in​ ​a​ ​manner​ ​that frees​ ​them​ ​to​ ​make​ ​connections​ ​and​ ​associations​ ​and​ ​raise​ ​critical​ ​questions​ ​about themselves,​ ​each​ ​other,​ ​and​ ​the​ ​world​ ​we​ ​live​ ​in.​ ​Thus,​ ​I​ ​chose​ ​to​ ​employ​ ​“MInd​ ​Mapping” as​ ​a​ ​tool​ ​for​ ​us​ ​to​ ​document​ ​what​ ​students​ ​took​ ​away​ ​from​ ​the​ ​stimulus​ ​related​ ​to​ ​the experiences​ ​of​ ​contemporary​ ​Native​ ​peoples. Application: I​ ​first​ ​spent​ ​about​ ​a​ ​week​ ​using​ ​mind​ ​mapping​ ​to​ ​address​ ​any​ ​question​ ​and​ ​or​ ​problem​ ​I faced​ ​and​ ​had​ ​the​ ​time​ ​to​ ​reflect​ ​on--questions​ ​in​ ​life,​ ​questions​ ​at​ ​work,​ ​and​ ​questions related​ ​to​ ​the​ ​drafting​ ​of​ ​my​ ​third​ ​novel.​ ​I​ ​found​ ​the​ ​experience​ ​of​ ​mind​ ​mapping​ ​to​ ​be freeing.​ ​Importantly,​ ​the​ ​lack​ ​of​ ​judgment​ ​and​ ​revision/refinement​ ​was​ ​invigorating,​ ​and the​ ​experience​ ​afforded​ ​me​ ​the​ ​clarity,​ ​concision,​ ​and​ ​courage​ ​to​ ​think​ ​of​ ​and​ ​address questions​ ​and​ ​challenges​ ​in​ ​a​ ​holistic​ ​way. In​ ​class,​ ​I​ ​shared​ ​with​ ​students​ ​a​ ​write​ ​up​ ​and​ ​a​ ​few​ ​examples​ ​of​ ​what​ ​a​ ​mind​ ​map​ ​was,​ ​and I​ ​also​ ​shared​ ​with​ ​them​ ​mind​ ​maps​ ​that​ ​I​ ​had​ ​done​ ​for​ ​a​ ​novel​ ​I​ ​am​ ​currently​ ​working​ ​on. We​ ​then​ ​had​ ​a​ ​discussion​ ​about​ ​Mind-mapping,​ ​and​ ​when​ ​the​ ​students​ ​felt​ ​comfortable with​ ​the​ ​parameters​ ​(ie​ ​freedom)​ ​of​ ​the​ ​task,​ ​they​ ​moved​ ​forward​ ​on​ ​mapping​ ​their​ ​minds. Insight: Employing​ ​mind​ ​mapping​ ​in​ ​a​ ​classroom​ ​afforded​ ​me​ ​a​ ​few​ ​distinct​ ​privileges.​ ​The​ ​first​ ​is that​ ​it​ ​energized​ ​students​ ​and​ ​gave​ ​them​ ​a​ ​clear​ ​purpose​ ​that​ ​emphasized​ ​and​ ​celebrated their​ ​perspective​ ​and​ ​the​ ​manner​ ​in​ ​which​ ​their​ ​thoughts​ ​diverge​ ​and​ ​converge.​ ​Second students​ ​were​ ​liberated​ ​from​ ​any​ ​of​ ​the​ ​baggage​ ​related​ ​to​ ​writing,​ ​lack​ ​of​ ​self-confidence, A​ ​Teacher’s​ ​Experience:​ ​Mind​ ​Mapping​ ​Native​ ​American​ ​History…​..2 challenges​ ​as​ ​English​ ​Language​ ​Learners,​ ​the​ ​tedious​ ​and​ ​arbitrary​ ​nature​ ​of​ ​grammar rules,​ ​the​ ​redundancy​ ​that​ ​began​ ​in​ ​first​ ​grade​ ​when​ ​writing​ ​is​ ​the​ ​measurement​ ​of creative​ ​and​ ​critical​ ​thinking​ ​capacity,​ ​and​ ​the​ ​static​ ​and​ ​sterile​ ​nature​ ​of​ ​a​ ​cursor​ ​blinking on​ ​the​ ​white​ ​page​ ​on​ ​a​ ​computer​ ​screen​ ​to​ ​name​ ​a​ ​few..​ ​Finally,​ ​employing​ ​mind​ ​mapping in​ ​a​ ​classroom​ ​afforded​ ​me,​ ​as​ ​the​ ​teacher,​ ​the​ ​privilege​ ​of​ ​getting​ ​a​ ​deeper​ ​understanding of​ ​what​ ​students​ ​retained,​ ​what​ ​was​ ​important​ ​to​ ​them,​ ​and​ ​what​ ​they​ ​were​ ​feeling​ ​and associating.​ ​The​ ​mind​ ​maps​ ​had​ ​so​ ​many​ ​simultaneous​ ​modes​ ​of​ ​communication--words, color​ ​choice,​ ​sketches,​ ​lines,​ ​arrows,​ ​circles,​ ​etc.,​ ​and​ ​there​ ​was​ ​so​ ​much​ ​information​ ​that​ ​I could​ ​take​ ​away​ ​and​ ​utilize​ ​to​ ​address​ ​students’​ ​learning​ ​interests​ ​and​ ​questions,​ ​that​ ​I​ ​was reminded​ ​of​ ​Pablo​ ​Neruda’s​ ​famous​ ​poem,​ ​“We​ ​Are​ ​Many”​ ​by​ ​Pablo​ ​Neruda,​ ​that​ ​concludes: “One​ ​day​ ​I​ ​will​ ​see​ ​if​ ​these​ ​things also​ ​happen​ ​to​ ​other​ ​people, if​ ​they​ ​are​ ​as​ ​many​ ​as​ ​I​ ​am, if​ ​they​ ​resemble​ ​themselves, and​ ​when​ ​I​ ​find​ ​out I​ ​will​ ​know​ ​all​ ​things​ ​so​ ​well that​ ​to​ ​explain​ ​all​ ​my​ ​problems I​ ​will​ ​speak​ ​about​ ​geography.” 1 Approach: If​ ​I​ ​were​ ​to​ ​begin​ ​a​ ​course​ ​on​ ​learning​ ​about​ ​the​ ​experience​ ​of​ ​Native​ ​Americans​ ​in​ ​the United​ ​States​ ​again,​ ​I​ ​would​ ​begin​ ​the​ ​course​ ​with​ ​a​ ​mind​ ​mapping​ ​exercise​ ​on​ ​the​ ​first​ ​day, and​ ​then​ ​end​ ​the​ ​course​ ​with​ ​a​ ​final​ ​mind​ ​map.​ ​This​ ​would​ ​afford​ ​the​ ​students​ ​and​ ​I​ ​the opportunity​ ​to​ ​see​ ​and​ ​reflect​ ​upon​ ​the​ ​growth​ ​of​ ​our​ ​learning,​ ​and​ ​its​ ​trajectory​ ​and associations.​ ​ ​I​ ​also​ ​think​ ​I​ ​would​ ​provide​ ​the​ ​students​ ​a​ ​larger​ ​space​ ​to​ ​mind​ ​map.​ ​The paper​ ​I​ ​gave​ ​them​ ​was​ ​11x14,​ ​and​ ​although​ ​it​ ​provided​ ​the​ ​students​ ​to​ ​get​ ​their​ ​ideas 1​ ​https://poetrydispatch.wordpress.com/2007/10/24/pablo-neruda-we-are-many/ A​ ​Teacher’s​ ​Experience:​ ​Mind​ ​Mapping​ ​Native​ ​American​ ​History…​..3 down,​ ​I​ ​feel​ ​as​ ​if​ ​a​ ​larger​ ​surface​ ​area,​ ​perhaps​ ​one​ ​that​ ​they​ ​could​ ​even​ ​stand​ ​on,​ ​would give​ ​them​ ​a​ ​visceral​ ​sense​ ​of​ ​the​ ​largesse​ ​and​ ​sweeping​ ​nature​ ​of​ ​the​ ​topics​ ​at​ ​hand​ ​and their​ ​thinking. A​ ​Teacher’s​ ​Experience:​ ​Mind​ ​Mapping​ ​Native​ ​American​ ​History…​..4
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6,622
John Yates Design Thinking for Innovation Carolina Chavez May 3, 2020 Reflection: The Mind Mapping Tool 1. Challenge My consulting firm was tasked by our client, a health-care foundation board, to help them design an organizational strategy in light of all the rapidly moving developments in health-care. The board was at an impasse, uncertain on where to place its bets to best support health-care in this country without being able to predict where a number of current trends might lead. We used design thinking to present a few high-level, flexible, iterative, strategic options for the board that the foundation could pursue within the 2021-2024 time-frame. 2. Selection This reflection will focus on the mind mapping tool, which was the most important phase of the project as it moved the process from the What Is? stage of ascertaining the current state of the organization and of health-care in the U.S., to the crucial What If? stage of beginning to draft new, possible realities for the foundation. This fulfilled the purpose of the board in hiring my firm. I am defining mind mapping as the collective visualization by the board members of the sum of their knowledge, experiences, insights, interests, and visions of health-care, thereby establishing a snapshot or base upon which to build a series of possible strategic options for the foundation to pursue. As Lopez said in the Module 3 video: “In the first phase of the design thinking process, we take a look at the current reality, at What Is? In doing so, we amass a huge amount of data. Before moving to the next phase, What If?, we need to distill all that data into information and insights that can be easily communicated. This is just what mind mapping does well.” 3. Application: Following the completion of extensive health-care industry research and in-depth interviews with members of the board to collect data on the current reality in the What Is? stage of the design thinking approach, we started the mind mapping process. We began by asking the group to individually generate a set of planning assumptions about the likely future conditions that will impact the foundation and its work to help determine where members are aligned in beliefs about the future. The group first noted these planning assumptions individually on Post-it Notes and pinned them on a large white board. After all the ideas were exhausted following several rounds of the question “what else?”, the team grouped the Post-It Noted ideas in the following themes: paying for health-care, “change” as a field, societal tone, politics, technology, process, and doing the work vs. paying for the work. From this “map” of initial contributions, we asked the group to create an aligned-upon set of shared assumptions about the future context that the foundation will be acting in, starting in 2021. In the next step, the board revisited the What Is? stage research and brainstormed what they have found works to catalyze transformational systemic change, and what the field is saying about what the foundation might or should try. Such ideas included creating new lines of business, partnering differently with localities, etc. These ideas were written on Post-it Notes and arranged on the white board. The board then started anticipating potential future paths for the foundation by exploring two extremes: (1) be entirely organized as a think tank or (2) be completely focused on implementing current knowledge and practices. The group split in two to explore these two possible approaches in depth. The two teams suggested four alternate organizational realities to explore based on this experience: an implementation organization with some R&D (called “Alice”); a think tank with some implementation power (following the Alice in Wonderland theme, called “Mad Hatter”); taking on a program-based initiative to scale (“Cheshire Cat”), and having a “Mad Hatter”-like model that targets groups of leaders across systems instead of leaders of institutions alone (“Mock Turtle”). Finally, the team closed out the mind mapping process by creating a summary chart to compare and contrast the four options to display how well each model could fulfill the foundation’s mission to further the state of health-care in the United States. 4. Insight This, my first involvement in a design thinking process, was an illuminating experience and showed me the distinct difference to traditional strategy. In a traditional strategic planning process, the focus is on designing the future from the present and seeks to answer the question: from where we stand today, where do we want to be in five years? This approach in today’s fast-paced and highly changeable world now seems to me to be far too inflexible and brittle; as soon as one element changes internally or externally the entire infrastructure of the plan can be rendered moot. The beauty of the design thinking approach is that it is iterative, flexible, and serves as a guidepost for possible approaches, rather than committing an organization to a specific path. While informed by the current past from the What Is? Stage, the design thinking process isn’t limited by it, but allows for an expansive view of what could be. Rather than be constrained to one plan heading in one direction, design thinking allows for the creation of multiple possible plans and directions focusing on key organizational values and goals versus specific metrics. The foundation in question could easily choose one model and then combine it with or switch to another model midstream with minimal disruption - something not possible with a traditional strategic plan. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why: This approach was highly effective and exactly what the client wanted. One difference for the next time, however, would be to employ more visualization techniques to better bring the models to life. While using the colorful Alice In Wonderland themed models and adding a number of details to each provided personalities to each model, a more graphic approach depicting each model would have provided a more compelling and vibrant picture of each possible scenario. Just as a picture tells a thousand words, a graphical representation, such as Lopez’s mind map in Module 3, would have served the client even better.
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6,632
Mauro Zizza, DESIGN THINKING ASSIGNMENT DT for psychotherapy: The role of story telling I am an engineer and I became an specialist in Machine Design and Design Methods. For reasons out of the scope of this essay, I became a psychotherapist in several approaches, one of them being existential therapy. In some point last year, I realized that I operated sometimes in therapy under the scope of design stages and thought of having a method based on that. This is not the method itself but a reflection on the coincidences and how a DT is affected by the method itself and, if seen correctly, it is also a healing process for some. What is? When I have a new client or a regular one, I alway ask: what do you want to work with? So they begin telling me a story. At the first stages I use the phenomenological method to keep asking what is? Just the data, no judgements -for now. Sometimes this is enough since the person can change his/her story by clearing the facts and is able to separate his/her own judgements or prejudices. What if? In a second stage we begin to explore what others would think. So first I ask: What do you think I think about it? Some times they are very close and others not. So I continue to ask: What if you see things like I do? Then we can ask: what do he/she/they think about our session? What if you ask them? What if you propose/suggest/explore what you found out today about yourself? What wows? A regular question to clients is: what are your options, your wishes, alternatives? Very often a client is locked out and see no options. Many of the idea development from this course can be used as a game during the session. I use many materials. Again, one option is to have the client re write the story with two, three, four different endings. What works? Therapy sessions is a safe place to try out experiments. And there are hundreds of them to inspire the client to look out and try new behaviours. Usually they “feel” what will work for them even is not the most safe choice out there. The experiment in the wider world can fail, but that in itself is a success since the person is trying out new versions of himself/herself. Returning back to therapy with a “failure” is a chance to iterate in the design process and pick up one of the ideas the client discarded or graduate the experiment and try it out again. Story telling The whole process is about telling a story, rewriting it, adding chapters, considering life as a novel where a new chapter can be written, or revisiting a previous chapter and rewriting it. In the DT course, I liked when they talked about having empathy with those involved in the process. Well I practice the so called humanistic approach to therapy and being empathic and teaching that to the client is central.
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6,647
REFLECTION VISUALIZATION By Melissa Martinez Challenge I am a university student in the last semesters of Administration. Last semester I took a course on Development of Creative Potential. Throughout this class we addressed different creativity techniques and for the final evaluation we were asked to do a work as a team in which it was necessary to design a creativity development program as if we were going to implement it in a real company. My team and I develop the points of the work and prepare it for a first review. Our teacher put particular emphasis on that our projects looked 100% school-based and that we should make them look professional, like a formal company would present a program in real life. My colleagues seemed quite disoriented, they didn't know how to make our work look professional. I offered to do it and tried to explain the idea to them. Selection I am not a professional nor do I have much experience in the business world of work. However, I am a mostly visual person and I like to work with these elements. As mentioned in the video conference that talks about this tool, visualization is quite important in our way of communicating. By having to use the right side of our brain (often ignored) we can think non-verbally and be more creative. That is why I chose this tool, because the impact that an element has on our view is what will influence it to attract our attention or go unnoticed. Application The first thing I did was a quick evaluation of the job we had, it was pretty ugly and it didn't attract attention at all. Right away, I myself visualized in my mind how I would like it to look and feel professional, creative, and impactful. Then I looked for graphic elements of all kinds to highlight my document and applied them: headings, images, graphics and figures, color combination, letters, emphasis and distribution of the text, etc. The result was amazing even for me, it was truly professional and eye-catching work. Insight I discovered the enormous power of visualization, even when I already knew its importance. He encouraged me to submit professional and carefully done work beyond written information. It also took me out of my creative limits and out of my common thinking. Now I think that it is an important element in design thinking and that I can always improve. Approach I would like to keep improving this tool for my own use and to help others as well. I would implement other tools to expand and improve my ideas and my teamwork, creating innovative or different things than usual. I would go through the entire design thinking process or use tools that I acquired in my class.
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Example Reflection-Mind Mapping By Karina Duque Challenge and Selection Mindmapping is a tool I used in my office; however, I was not aware that I was specifically applying it although with a limited approach. It came to me first by instinct. I mean, I gathered with my four-member team and we used to brainstorm ideas purposefully to solve an issue. I work in an International Organization in the Environment field. I am responsible for the financial and administrative monitoring of environment projects according to the organization’s and donor’s rules and regulations. These projects have their management units, we call them PMU. Sometimes we forget that in those PMU, real people are working. We don’t see these people we only see financial and administrative processes and requests coming from them. The challenge we face is that these processes are not smooth and do not represent our vision of “impeccable administration”. Therefore, project’s targets are delayed due to paper work, bureaucracy, errors and long time processing. Application After learning what mind mapping really is, I decided to get close to my PMU colleagues. I’ve been generally “judging” what they do from my supervision role rather than having a more empathetic approach. First, I organized monthly meetings with my team to motivate them to be more people centered when providing a course of action. Then, we started to interview, to talk to people. This time, we made it with a different approach, using the invitation to “the garage sale” event. We offered this time questions: ¿What makes your daily work difficult? ¿What would you need to improve the processes you send to our Unit? ¿ From 1 to 10, how empowered do you feel in your position to deliver a high-quality work? What do you want to share? Well, we got surprised discovering that many of the challenges they have come from a poor understanding of the reasons behind a regulation. We understood there was a gap between theory, the “must do” and the benefits of our policies. Insight and Approach Mind mapping facilitates to find patterns. With these questions, we got enough data to analyze jointly and start to categorize the real needs and possible ways of dealing with them. First, we discovered that no matter how big or small a project is, people face similar difficulties such as: lack of a complete briefing when being hired, poor understanding of the processes from beginning to the end and limitations to implement in the field due to covid restrictions. Then, we realized that people felt somehow frightened because we are the ones correcting and checking if their work was well done. Our mind mapping led us to build on the “so what?” to move on to a different perspective. We offered what people value the most in this digital era: being trained to grow professionally and personally. Thus, we offered free nonobligatory training courses on different subjects to help them strengthen their knowledge and skills and we started to ask a fundamental question: What can I do for you?
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6,665
Project  from:  Sonia Salinas    (Spain).     1.  Challenge:  Describe  your  challenge,  including  all  relevant  information   The  challenge  presented  is  how  (dis)comfort  is  perceived  for  the  workers  of  an   existing  tertiary  building  (whose  spaces  are  destined  to  offices  and  labs),  and  know   if  it  is  possible  that  their  participation  individually  and  as  a  collective  influences  in   a   better   building   intervention,   more   accurate,   precise,   and   if   possible   with   time   and  money  saving.     2.  Selection:  in  your  own  words,  briefly  describe  the  tool  you  selected,  what  it  is   and  why  you  selected  it  for  your  challenge,  including  any  appropriate  video  lecture   references   The   selected   tool   is   Visualization.  This   tool   facilitates   the   aim   of   a   common   and   comprehensive  understanding  of  a  problem.  Moreover,  the  culture  level  and  the   ability   of   communicate   themselves   could   be   very   different   depending   on   the   stakeholder  considered,  their  expertise  and  they  background.  So,  evidence  based   on  images,  symbols,  photos,  or  similar,  helps  to  summarize,  focus  on  the  concept  or   idea  to  work  with,  and  to  express,  even  to  report,  personal  situations  detected  by   them   (for   instance,   by   users,   at   home).   This   tool   also   fosters   the   stakeholders   participation.   At   the   same   time,   it   favors   the   common   understanding   when   someone  expresses  an  idea  or  concept,  helping  to  assure  the  comprehension  of  this   term.     The  later  reflections  based  on  those  photos,  individually  and  collectively  improve   the   project,   approaching   the   reality   to   researchers   and   practitioners   in   an   imaginative   and   creative   way.   It   allows   to   use   the   whole   brain   for   better   and   unexpected  connections  that  find  different  solutions  (as  Nicole Brandt  said  in  her   video-­‐intervention  describing  the  tool).     3.  Application:  Describe  how  you  applied  the  tool  you  selected  to  your  challenge   (whay  you  did  and  how  the  tool  was  applied  effectively  or  ineffectively)   In  the  Project,  visualization  was  applied  through  photographs,  taken  by  the  own   participants,   to   express   graphically   their   concerns,   lacks   or   problems   related   to   their   perception   of   workplace   comfort.   These   photos   would   later   be   used   as   vehicles   to   trigger   their   storytelling   about   their   perception,   and   also   Foster   debates  among  participants,  to  consense  ideas  or  concepts  to  work  with,  and  later,   propose  solutions.     The  participants  were  15,  divided  in  3  groups  of  5  each,  according  to  their  building   and  energy  knowledge.  All  of  them  evaluated  and  debate  on  the  whole  of  photos   taken   (more   than   50),   and   in   groups,   their   chose   their   representative   ones,   explained   to   the   rest   of   the   group   why,   and   searched   solutions   together,   categorizing  them  with  the  facilitator  (me)  help.   We   applied   this   tool,   a   kind   of   visualization   trough   participant   own-­‐photos,   because   it   had   the   power   of   give   objectivity   to   situations   that,   narrated   by   someone,  could  be  understood  as  exaggerated  or  just  distorsion-­‐perceived.  But  if   someone  takes  a  photo  of  a  particular  situation,  the  result  is  more  credible.  And   also,  to  use  those  images  as  triggers  of  debate,  critical  awareness,  and  search  of   solutions. 4.  Insight:  describe  the  insight  you  gained  from  applying  the  tool  you  selected  to   your   challenge   (how   an   insight   affected   your   thinking   about   the   challenge   and   about  design  thinking  more  broadly)   Qualitative  approaches  offer  to  researchers  lots  of  insights  that  quantitative  can´t   do.   So   it   was   a   great   interest   to   choose   this   kind   of   approaches.   Specifically,   visualization   offered   the   possibility   to   work   with   people   with   different   studies   level,   building   comfort   and   energy   comprehension,   age,   and   interests.   It   was   a   challenge   for   them   (also   for   researchers)   wait   for   photo-­‐results   representing   something   so   abstract   such   as   “comfort”.   But   either   taking   their   own   photos,   or   debating  on  them,  it  was  very  helpful,  efficient,  and  grateful.     There  also  appeared  lots  of  insights,  for  instance  comfort  experts  that  worked  in   this  building,  and  who  were  part  of  those  participants,  “forgive”  in  some  way  all   the   comfort   lacks   that   they   also   suffered   as   users,   due   to   their   comprehensive   understanding   of   certain   building   circumstances.   It   was   very   surpresing   for   me,   because  I  hoped  a  more  critical  point  of  view.     Another   insight   was,   that   those   comfort   and   energy   experts,   due   to   their   discomfort  at  workplace,  needed  to  use  (and  took  their  photos)  about  non-­‐efficient   solutions   to   heat   their   internal   spaces,   for   instance.   When   their   explained   their   shoots,   the   argued   that   they   knew   that   behavior   was   not   proper   to   pursue   a   sustainable   waste   of   energy,   with   inefficient   solutions,   but   they   could   not   work   with  such  cold  indoors.       5.  Approach:  Describe  what  you  might  do  differently  next  time-­‐  applying  the  same   tool  you  selected  or  a  different  one-­‐and  the  reason(s)  why.   I   think   this   tool   has   more   advantages   than   disadvantages.   But   in   a   workplace   environment,  their  application  has  to  be  followed  and  approved  by  the  institution   managers  or  directors,  and  also  by  department  chiefs,  to  avoid  mis-­‐understandings   on   what   are   shooted,   and   why.   If   not,   it   could   be   looked   with   distrust   and   suspicion.     Planification  is  also  very  important,  in  the  whole  process,  to  collect  data  (photos   are   a   kind   of   qualitative   data,   as   well   as   storytelling),   the   way   to   communicate   facilitators  (researchers)  and  participants,  the  means  of  transfering  data  (internet,   whatsapp  or  similar,  etc),  the  space  to  work  in,  the  number  of  sessions    and  tasks   to  do  during  each  one,  and  the  resources  to  facilitate  debate  (press,  pcs,  screens,   pens  and  paper,  something  sweet  to  help  people  think  in  a  good  mood…).     Next   time   I   will   try   to   work   more   efficientlywith   photographs,   avoiding   silly   conversations  or  silent  gaps,  to  make  debates  shorter,  but  more  interesting.
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6,681
Reflection Name: Akhilesh Kumar Challenge & Selection To start this writing, I need to talk about design thinking as an enablement and a very important quality since it allows different ideas to be developed globally As an experience I would like to count the time I decided to sell fast food as a way to generate extra money during quarantine Application First of all, I had to think that I wanted to specialize the food service, I had to debate between burgers and fries or sandwiches and fries. Analysing with my brother (an economist) he told me that there were many emerging burgers stands in the sector which would be a difficult competition but very profitable lunch since there were no burgers at a good price and with respect to sandwiches, we analyzed the competition and realized that there are few sandwich places. It could clearly be said that the option of sandwiches was chosen but it is not so, since there are few restaurants of this food one can understand that they have rotation. After having chosen the burgers, I started trying different flavors and types of pairing, also taking into account the final price of the product. Since the idea was to get a product that is tasty, unusual and with a fair price for customers. With this in mind, I bought the necessary ingredients to do a tasting with my family and select the burgers that met the requirements we were looking for. We started selling the product, focused on the people of the north of the city and people we knew (family/friends), our cheapest product was a Burger with fries for eleven thousand pesos and the most expensive was a mixture of quite a few preparations that made an exquisite flavor together with beef achieving the pairing sought above. I was the only one who works in the kitchen since starting to sell was up to me, but that didn’t take away the fact that my mother helped me cut certain things while I prepared other products. Insight & Approach It all ended when I began to feel quite tired since the job was demanding and the kitchen felt small for so much workload
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6,686
Peer-graded Assignment: Reflection Challenge & Selection As a manager in a global consulting firm focused on assisting companies manage their global workforce, I interact daily with a multitude of stakeholders. These include client HR Mobility professionals and expatriate employees, third party relocation and immigration vendors, colleagues across 100+ countries, my own direct team as well as our offshore compliance team. All of which with different perspectives and reality leading to different inputs and expectations throughout the entire process. Although moving employees abroad isn’t a new phenomenon, the globalization that started in the early 90’s and the advancements in technology created opportunities for companies of all sizes to venture into new markets, therefore increasing exponentially the need for employee relocations in traditional and new locations. This brings me to the challenge we faced – our 15 year-old system became outdated and inefficient despite a few ad-hoc attempts over the years to fix it and integrate it. It was clear to me that the conventional linear analysis would neither properly identify the underlying problems nor arrive at a solution that would resolve it effectively and wow all of us. I used the tool of Visualization, or Visual Thinking, to gain a deep understanding of the current system’s capabilities and shortfalls and the possible solutions. I knew I needed a compelling story to gain support at all levels of my organization and secure resources and the team was key. Application The initial phase consisted of reaching out to senior leadership and request the nomination of potential candidates from the various business units and service lines. These were all top performers with proven records, different background and expertise. I hand-picked the stakeholders based on their background, experience, levels and positions, particularly looked for individuals that have used many hats before such as former clients, transfers from foreign offices, different industry experts working with clients at all sizes and geographical locations. The activity consisted of groups of 4-6 participants that were challenged with a series of questions and scenarios. Each team received a large board and stick notes to make comments. After each question and scenario, each team presented their thoughts where everyone could agree or disagree and add their opinions. The best ideas were then added to group board where we created collective mind mapping, all other ideas were kept on a “parking lot” for future consideration. The intent was to gain a deep understanding of the current reality in terms of system capabilities and shortfalls, needs and expectations, usage of the system amongst others. I ensured the scope of our focus was not too narrow in a way that could eventually eliminate innovation opportunities at the onset of the project. All ideas were considered and properly categorized and I functioned as a facilitator. We identified a few low hanging fruits of quick changes of the current system that require minimal effort so the firm could rip some benefits right away while the new system is being created. Insight and Approach It became clear to me that the system was being used in many different ways, some completely entirely different from each other, based on user experience, role, location, seniority, business units, etc. Additionally, I learned that over the years some areas developed training materials for existing employees and new hires while others allowed the employees to learn on the job, thus creating inconsistencies and knowledge gap. As a result, I used the concept of creating personas with name, photo, role, description and motivation so we could put ourselves on their shoes to understand their customer experiences. Each persona promoted an in-depth dive with a total different perspective and how these interact and connect with each other. After a few rounds of meetings, the need for an integrated and robust global management and workflow system was clear. Such capabilities of global access, structured framework with user configured dashboards, capable of tracking and control, multi-year reporting and with possibility to scale upon demand. We had a few iterations of pilot system designs that were reviewed as a team and adjusted based on feedback. We’re now close to launch the prototype system and test it in a limited environment. Looking back at the onset of this project, with the knowledge and experience acquired, I would have introduced the concept of creating personas at the very beginning to be able to gain the various insights from different user roles. Although it was done successful later on when the need arose, it would have saved us some time if initiated earlier – on the positive side, the open discussions allowed for true unhidden feedback and desires which was also valuable. Raffaele Passalacqua
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6,694
Vivid Presentation – By Adapting “Story Telling” Ahmad Kumar ABSTRACT The five essential entrepreneurial skills for success: Concentration, Discrimination, Organization, Innovation and Communication. Ahmad Ahmad VIVID PRESENTATION – BY ADAPTING “STORY TELLING” Challenge : The story is about me and my name is Jose Kumar . A short brief about Jose is required as it carries relevance to challenge . He is working as “Data Scientist” in a reputed ACPS and carrying three years of experience in Analytics . Analytics as a subject requires in depth knowledge in Mathematics and Statistics . Very recently , he has been given a new responsibility of teaching or grooming associates/employees in same subject “Analytics” . Hence he was supposed to teach core Mathematics and Statistics as part of his subject and also part of training curriculum. Participants in his class were more business people and they showed more interest in business implication and not in core mathematics / statistics .This caused him to lac in gaining interest of people in his subject and definitely impacted as he always failed getting minimum satisfactory score . So , it’s known to him the main challenge was in his presentation / communication which failed to mitigate the gap between training curriculum , which carried core mathematics and statistics as it’s subject and participant’s need or requirement which was more on business implication . Selection : Jose had taken help of tool called “Story Telling” from Design Thinking to address his challenge .From his perspective “Story Telling” is a unique tool to convey message by being in other man shoes .The stories are meant for audience / participants , so the process can grab attention of audience and also orator has control on the stories . Hence , using “Story Telling” tool orator can share moral or message he wanted to convey in controlled manner but in way audience wants to hear . So , the process of conveying lesson to participants become very interesting by grapping all attention participants .The process of story telling seems cream of crop . He was inspired by fact how Grand Mother feed their grand kids . Usually Grand Mother are seen to gather attention of kid towards her by telling stories which usually carries Moral and at same time she also completes her job of feeding the kid happily . So , this activity of story telling carried two good things as follows i. Grand Mother could complete her job peacefully even not letting other person (here the person is kid) know the fact that they are in job (here job is getting feed ). ii. Grand Mother shares Moral . The above strategy of story telling came as big Idea for Jose and he felt in similar way job can be resumed by not letting other person know fact that they are learning core Mathematics and Statistics and as part of moral with all facts showing how Mathematics and Statistics theorems helped in earning Business revenue . He also believed Indian Sage Vishnu Sharma (approx. in 3rd century BCE) had adapted this theory while teaching his students and that birth to “Panchatantra” . Apart from Coursera course he also followed few links as follows which also motivated him i. https://www.youtube.com/watch?v=5Zuq92PUr5E ii. https://www.youtube.com/watch?v=al3-Kl4BDUQ Application : “Story Telling” skill is not tough as it doesn’t required c system brain to work much and x system of brain works much in the process . Jose , could convert all theorems and algorithms of mathematics and statistics in the form stories which can be part of any bodies life . Usually he used to take examples of his family , his son , his spouse . Taking an example on high level how he made business people understand “Hypothesis testing” in Statistics as follows. Earlier he used to describe what is Alpha and how it is getting derived from confusion matrix , he also used to discuss on “p” value and other related subject on Hypothesis Testing . Traditional way of teaching used to make business people (who used to be his participants) defocused .Now he shared the same in different way taking instances of his family , where he had challenged his son if brings 95 above out of 100 in Mathematics in present monthly exam he will present him bicycle else he will give nothing . Saying this what it means Jose has given his son liberty to commit 5 or less mistakes . This threshold of 5 is called Significance figure . Audience by this time was enough interested , what next going happen to Jose’s son . Jose continued , saying his son scored 96 out of 100 which means he committed 4 mistakes which VIVID PRESENTATION – BY ADAPTING “STORY TELLING” is less than significance figure hence he wins bet . This part in statistics is called “Alternate Hypothesis” as a change has occurred and what is change ….it’s bi-cycle . If his son would have scored 93 out of 100 , it means he would have committed 7 mistakes which more than decided threshold which is also called Significance value . Hence no change occurs , which means Jose’s son will not get bi-cycle . This process is called “Null Hypothesis” in statistics . Audience not only learnt these concepts very easily and also tried simulating the same with their life and also with business problems . Insight : It is when Jose used to think “minimum satisfactory score” is big and main concern , he never could come up with new or creative idea . It’s only when he got to know root cause for getting low score is “Participant’s Satisfaction” he could come up with Innovation and could help himself and also participants by doing justice of sharing lessons in acceptable way . He learnt the fact , that it’s only when he tried to understand the crisis based on Human centric / human need and not based on self need , it gave birth to INNOVATION / CREATIVITY . Below picture depicts how Innovation is created . In Jose’s scenario , “Participant’s Expectation” was part of Desirability , “Satisfaction Score” was part of Viability and “Story Telling” is the technology adapted. Reference : https://www.ideo.com/about/ Approach : Jose has plan of taking the same tool in client’s negotiation . This is unique and effective tool for communication which buys client / observer / audience confidence by being in their shoes . It helps to develop deeper empathy in the present, and create more vivid images about the kind of new future . Clients/Audience feels confidence when they see Orator or Host is speaking something addressing their need . It wins trust of audience . Hence , Jose “Story telling” is unique and perfect tool to propagate the potential and capability of Host Organization to client . Conclusion : The “story telling” tool is flexible to be used in various challenges and one instance was taken and described in “Application” session and the other future application plan is described in “Approach” session . There is a very right saying by Dale Carnegie , “The royal road to a man's heart is to talk to him about the things he treasures most”,.
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6,718
Rob’s charisma Learning Launch design tool Lucas Medina Design Thinking for Innovation Challenge Selection Application In my town there is a small shop of many years to which we want to lend a hand. The owner is Rob, a friendly guy who knows the whole town and likes talking to the neighbors very much and it seems that they do too. He and two other employees run the store where they sell many types of products. However, in recent years his sales have fallen because new companies have arrived and Rob does not know how to adapt to the new competition. Rob is a tough nut to crack to deal with changes. It has too many products, many of them sell poorly because they are not current, but Rob does not want to get rid of them. He says “they are slow selling, but people like it.” Another problem that Rob has and why sales have fallen is when it comes to charging because he stays talking to customers for a long time and slows down work, and some customers who want a quick purchase become desperate. Plus, it’s so chaotic and disorganized that a new customer always has to call an employee to find the product he’s looking for. By establishing our key assumptions, after carrying out a preliminary study of the market, we agree that the sector to which the store is exposed cannot vary much, but the image, distribution, experience and scale of the store could be improved, focusing on the products that most They sell and leave those who cannot compete with other companies. In addition, Rob must be relocated, to speed up customer charges. Because we have strong competition and limited time, we selected the Learning Launch design tool to do quick tests to verify that our hypotheses are on the right track and convince Rob that the changes can be good. To convince Rob that many of his products are not relevant, we put these at the entrance of the store very striking, to see if customers are interested in them. Then we made a reorganization of the shelves by type of product, ordering them and leaving more space between them and with posters that indicate what type of product you have. On the other hand, we placed Rob as stocker and specific manager to say the deals of the day on the street, leaving the other workers in charge of charging customers. To differentiate ourselves from the competition, we developed test stands with four types of new products, local food products, foreign food products, cleaning products and pet products. At this stand Rob would be receiving feedback from customers about what they would like to buy the most. Insight Approach The elaboration of quick tests confirmed the hypotheses. The products placed at the entrance did not interest either new or old customers. Proving to Rob that it’s not that they sell slow, they just don’t sell. Organizational improvement was frustrating for old customers, but improved acceptance for new ones, who no longer had to alert workers to find products, slowing down their other duties. Additionally, we found that removing Rob from the box improved billing speed by helping customers who just wanted a quick purchase. On the other hand, the new tests revealed that many people in the town would like organic and local products, something that helped us to improve the focus of the store and make it competitive. However, many of the customers after completing their purchase stay to talk to Rob, because he has an amazing charisma. This is the best business value and its strong point to enhance that the store has and that went unnoticed. For this reason we think of adapting a chill-out area outside the store, to promote a lively atmosphere and improve the recruitment of new customers. All this, opened the eyes to Rob accepting that these changes can be productive and would not change their functionality in the business. This design process could have been improved using the storytelling design tool, to get a better understanding of the store, the neighborhood and especially Rob, who was the key. Making him understand the importance of adapting, which has its difficulties, but a good reward. Lucas Medina Design Thinking for Innovation
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6,728
Jennifer Medina Reflection Challenge I am among of the staff of the planning section of our Department that is working for disaster management. Seventy (70%) of our localities are located in highly vulnerable areas. The province has a varied terrain ranging from flat, to rugged, to mountainous that reaches over 900 meters from sea level. The island province is highly susceptible to landslide, flooding and typhoon. The localized early warning system of the province is emplaced, proactivity in implementing evacuation protocol is practiced. The challenge is the prompt reporting of evacuees particularly at the geographically isolated and disadvantaged barangays. The data shall serve as reference of the concerned municipal and provincial local government units in the procurement of relief goods should augmentation is necessary. Selection In responding to the said challenge, I used the Visualization tool in conceptualizing an innovation to address prompt, easy and available online monitoring platform of evacuees. The tool would greatly help me in foreseeing and forecasting the needed activities, tasks and the logistical requirements in accomplishing the project. Application In undergoing the visualization process, I started in drawing a rectangular shape that represents the system database. I put all the five (5) Ms of resources: material, money, machinery, methodology and manpower that would help me thrive in this endeavor. Integrated in the needed machinery are equipment and infrastructures required in the development of the system and the manpower or the service provider who will develop the system. I also organized our partners in the implementation of this project. Going into the detail of the system, I listed all the required data that will be fed into the system and the sources of the data. The locations of all identified evacuation centers and the populace within the locality where these evacuation centers are dedicated should be available as the primary data for the system. The idea should also be presented to the stakeholders particularly to the barangay where registration of evacuees starts. Provision of training to stakeholders particularly those who will be involved in the management of the camps or evacuation centers shall become imperative prior to the launching of this platform. A dry run is also recommended. Insight While applying the visualization tool in conceptualizing the idea, I feel that my thinking broadened and the ideas are spontaneously coming in. My creativity had smoothly driven great ideas that are new to me. I saw potential barriers and challenges, however, the visualization tool had likewise helped me in planning and finding resolutions. The experience I had during the exercise is satisfying and inspiring. Approach Our team is used in visualizing things as it should be the capacity of the team as planners. But the experience I had was truly amazing. It has widened my capacity in seeing things in advance, putting things in order and swayed my imagination beyond my expectation. I would share this experience to my colleagues and use the tool in our future engagements to consistently improve our performance.
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Final Assignment – Design Thinking for Innovation By Katie Wakefield Visualization Tool Challenge We are currently faced with the challenge of shifting the way we do projects within our organization as we stand up a new digital strategy. Some background information: we are one of the country’s largest energy producers and have been going through a transformation over the past 5 years. Since our current CEO took the helm, we have gone from a very favourable economic situation, working to streamline some of our value chains and identify opportunities for standardization, to one of the worst economic downturns in the past 20 years. Along with the downturn, our focus has shifted from production growth at any cost to a sustainability mindset. We realize that we can be part of the solution as the world has turned its attention to reducing GHG emissions, reducing our carbon footprint and becoming more aware of how the products we use daily are manufactured, distributed and disposed of. As the technology leaders for the company, we have recently combined business process management with innovation and solution design to develop projects in a more responsible and planful manner. We have a project management methodology that has been adopted from our major projects group, with the mindset that we can apply the governance, rigour and oversight that has helped control capital and operating expenditures of our large scale developments to new technology projects. The challenge is really to shift how our group approaches design and development right from the beginning of a project, rather than fundamentally changing the activities of our experts – the what. The problem statement could be: How do we apply the principles of design thinking to our existing project management methodology while maintaining our standards of portfolio management? Selection While exploring how we would shift to a more innovative business model we used visualization techniques. We frequently use the whiteboards in our boardrooms to share thoughts and ideas, and in the workshops we explored both current and future state models, including identifying various stakeholders. While we have pages of existing documents written to describe the processes and procedures of our current methodology, we all felt the need to see how to combine all of the activities, with the people involved and layer in other information such as budgeting, RASCI and key milestones. Application We began work shops with four senior level directors from different areas of the Information & Process Management function. As we discussed our current state and the challenges we were facing in delivering projects through the gated review process, I documented the discussion on the whiteboard, taking photos at the end of each work shop and then sending out a slide deck that included a written summary and the original photos. We met weekly for four weeks before deciding to include some “disruptors” in our discussions. We brought in management level employees to participate in the discussion. We sought out both those whose view point was aligned with our modus operandi, to create change in project delivery by streamlining the necessary artifacts and by establishing a different way of approaching technology opportunities, as well as those we knew would oppose, or challenge, the proposed changes. As a result of sharing information visually we were able to arrive at a consensus more quickly and clearly than through discussion alone. We shared insights; each director brought a different perspective to the conversation and each participant was better able to share the lens through which they approach each project, based on their area of expertise and experience. This tool allowed us to shift the conversation from project deliverables or artifact driven activities, which may not add value or provide the information required to make a decision on the future of the project, to aligning ourselves to the desired outcomes we are seeking at each stage of the project. Insight and Approach Visualization is not a new tool to me, having spent the past 5 years facilitating workshops and instructing I find it’s a very useful tool to have in my tool belt! I’m also a visual-kinesthetic learner so I appreciate visuals as a tool for communication. The insight I have gained through this activity is that not everyone uses visualization as a means of communicating an idea, especially in an area of the business that is driven by digitization and technology. This quote from Angela Meyer in her Week 1 video on Visualization Tool resonated with me: It's really, it's really important to be able to understand the way that you communicate to people. The primary tools for, for thinking visually are really just mastering some basic elements of imagining people, spaces, situations and actions or movements. It's very easy to create a simple diagram, and most anyone can draw a stick figure, an arrow, a circle, a square. Those are the basic building blocks of creating a visualization. What I have learned is that my “space to play” within the tech world (which is relatively new to me) is the meeting point between humans and technology. As we develop the design thinking capability within our organization I will look to challenge my colleagues to use visualization and take it further than simple whiteboard graphs and collections of words. I look forward to developing this capability for myself and then further demonstrating visualization techniques as we explore the “What is” and “What if” questions of design thinking.
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6,754
The Challenge During my current assignment as the Zonal Business Manager at my organization, I was presented with a problem statement of designing the communication material around a new product, an entertainment application, which was a supplement to our voice and data services based portfolio. It was launched in lieu of creating differentiation and customer loyalty in the highly competitive and now consolidated telecom sector. The product of such a type was essential in the current scenario as pricing has been disrupted by a new market entrant, and the products have been narrowed down to unlimited calls and data services, at a fixed price. It was important to successfully use the newly launched product to attract new customers as well as ensure stickiness of existing customers. There was a national campaign around the same, but since in India, as per a famous saying, the language changes every 100 KM, so to cater to this diversity, we decided to come up with a communication plan very specific to the geographic scope of my unit in Punjab state. Implementing the Tool – The process The design thinking tool utilized here by me was visualization. Since we had a lot of verbal agreements and disagreements on several ideas that came along, however, since we had to find a uniform design for the communication material, we had to narrow down on only some ideas that could be effectively implemented. For this, I asked my team members (28 in total), to make 5 hand-made posters regarding the different propositions of the product, which was a mobile entertainment application offering Live TV, and streaming of shows and movies, as well as a music app used for online streaming as well as downloading latest songs. They were given instructions to be creative with this and not stick to usual text only communication we adopted. After this, the posters were displayed in a room, and put up on walls as they would be across retail shops in the market. After the exhibition, I asked all team members to come and take a walk inside the room, and later on exiting, write two most appealing propositions that came to their mind and left a mark. Since they belonged to very different markets, and geographic regions, I hoped we would be able to cover a fair bit of ‘WOW’ factors for different target segments. The Result On basis of the above exercise, we were able to finalize two major key insights, which appealed and made a use case for the people who viewed it. 1. Live cricket, especially communication around upcoming tournament between India and Australia, one of the most famous and sought after rivalry in the cricketing world 2. Communication around downloading latest Punjabi language songs, especially from the most popular singers across the state. It was also observed that a pictorial depiction of the same was much more impacting. On basis of this feedback, we came up with the following communication to be put across ~10,000 retail shops across my zone. Modifications In my opinion, and after understating and applying different processes of design thinking, the next time I do this exercise I would make the following changes, and include ‘Learning launch’ tool: 1. I would ensure that the control group comprises of team members from varied backgrounds such as finance or customer experience, to counter confirmation bias we might have 2. After deciding on the theme, I will design an experimental campaign in one of the markets, capturing proper changes in app download numbers before and after communication, which will be the key metric to define success failure of the theme of communication The product in consideration is https://www.hart.com/posts/tagspost.htm
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6,769
Visualization – Antonio Coppola Challenge: Change Management on a proposed process change within the claims organization of a large US based P&C insurer which will greatly modify how First Notice of Loss (FNOL) submissions are processed. Change of process will introduce Robotic Process Automation (RPA) functionality and significantly modify work content and responsibilities for Contact Center associates. Selection: Selected Visualization, or visual thinking to create a shared understanding of the problem the change of process was attempting to solve. The approach used leverages pictures to help visualize painpoints and desired future state in a brainstorming format. The pictures are intended to evoke an emotional response to real life issues, frustrations and ideals that the associates are feeling. Application: I conducted several focus group sessions with customers to obtain Voice of the Customer (VOC) and several focus groups with associates to obtain Voice of the Associate (VOA). The sessions were held over several weeks to ensure we had a good representation of customers and associates. I began the VOC sessions with a high-level process map to represent the customers experience as they traveled along the process of filing an auto damage claim. I then asked the customers to select pictures that best represented how they felt through the process. Pictures selected ranged from feelings of frustration, fear, uncertainty, anger, etc.. which were not surprising. In most cases the claimant has just been in a car accident, not saavy of the insurance process, and is flustered. The pictures that were selected to describe their ideal state gave an indication that the wanted to be comforted, have confidence that things were being handled (repairs, rental, etc.) and wanted to hear a human voice. Shortly afterward I conducted Focus group sessions with the associates using a process map to show the process they followed. As with the customer group, I had the associates select pictures to describe their feelings through the process and to illustrate what their desired state would be. Insight: After compiling the results from the two separate Focus Group experiments, I compiled the themes from each of the groups using word clouds to visualize the results. The outcome was shocking! The associates used similar words and selected similar pictures as the customers not only with the painpoints and issues but also with the desired future state. What I had learned from using this technique is that while you can often get participation from different study groups through plain old brainstorming, putting the process in visual form and using pictures absolutely energized the groups to share at a much more personal level. Approach: After showing the similarities in response that the customers had, I revisited the change we were proposing for the FNOL process and the use of automation. With a few minor changes to the process as a result of the focus group feedback, we were able to implement the changes, realize a positive impact on customer experience and provide more meaningful customer facing work to the associate.
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6,775
Name: Gurwinder Singh Challenge I am hired as a change specialist of my organisation to change the existing silo culture into more collaborative culture to increase customer satisfaction score by 30 percent . There are currently 5 teams with each has 9 members working on five different products that release features to address the rapid needs of customers during the COVID period. The existing culture is teams operate in a silo manner and also product features are selected based on product owners knowledge that is fragmented about the product and not customer driven. Selection As I do have digital product and agile cultural transformation experience and coached the team members on Agile culture and Scrum framework of complex product development, I am going to try learning launch tool to test the agile operating model of complex product development. Application For our learning launch, I focussed on implementing collaborative culture between three teams first to ensure that team members can follow Agile Scrum framework in working together. All the three teams share a common goal of working towards customer centric features identified through mind mapping tool techniques. I setup a timeboxed, iterative and incremental culture for these teams and every week, the individual team leaders share the lessons learnt and action required to further improvement. In this way of experimentation, learning and action on continuous improvements made the team working collaboratively towards a common goal. After two months of experimentation, fine tuning and aligning all the team members to work collaboratively, then implemented the same for the remaining three teams successfully. Insight Learning by experimentation across teams helped to understand the existing culture of the teams. Also testing the agile operating model through learning launch tool helps to understand the pros and cons of the model for each iteration of product development and I fine tuned accordingly. This tool gives opportunity for the teams to practice the Agile scrum framework through each two weeks iterations and continuously improve to work as a collaborative team. After two months, we received a customer satisfaction score up by 20 percent and our journey continues towards a target score of 30 percent. The insight is each team can maintain a lessons learnt log after experimentation and share across the other teams to learn and improve. This will help the teams to accelerate the customer centric delivery Approach Next time, I may use Learning Launch tool and also mind mapping tool to ensure that from operating model perspective use learning launch tool for test the model with one team. For structuring ideas from the product owners, I will initiate mind mapping tool to capture all the ideas, prioritisation and select right features that our customers want us to deliver. Combining this tool in digital and agile cultural transformation will help me to accelerate the delivery of what our customers want to increase the customer satisfaction score.
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6,784
MIND MAPPING TO HELP A TRAINING COMPANY TRANSFORM THEIR BUSINESS MODEL 1. Challenge I run my own marketing consultancy specializing in commercial acceleration. My clients are large Life Sciences corporates. Exceptionally, a friend who owns a medium-size, international training company asked me to help facilitate a process to define a new, digitally-enabled business model for his company, including a roadmap on how to achieve the end-to-end digital transformation of the business as soon as possible. The high urgency is due to the coronavirus crisis. While the training company has a strong proposition and a long, successful track record, it’s fairly ‘old-school’ in its content, approach and methods; it relies almost entirely on large face-to-face classroom trainings to get the job done for clients. This no longer works in the era of social distancing and remote work and must be urgently evolved. The expectation is to upgrade content, ways of working and customer experience using technology with the overall goal of step-changing growth. This company not only wants to survive the crisis but also thrive in the new post-covid19 reality. I will be working amidst internal and external uncertainty, with a small team who worries about their current situation and manages budgets tightly. I want to use the Design Thinking approach to address the challenge. This paper will focus on how I will use MIND MAPPING to bridge the path from What Is to What if. 2. Selection I have used mind mapping formally and informally in the past but never as part of the rigorous yet flexible process Design Thinking provides. In the context of Design Thinking mind mapping is an incredibly powerful tool which allows its users to translate tons of disparate data into meaningful, communicable insights which deliver criteria on which to build innovation. I am awed by this prospect as I know from experience that teams typically drown in data and do not use its full potential. I want our solution to be founded on robust data and insights. Mind mapping will help me achieve the transition from What If (during which we will collect a lot of data) to What If (during which we apply it to develop potential solutions) by identifying insights and design criteria. As Darden Silvia Robbins said in the opening parts of her Coursera video ‘Mind mapping is one of the most powerful tools in the design thinker’s toolbox. It’s used to look for patterns, it’s used to look for insights, that lead to more creative solutions to your design challenge.’ I am looking forward to harnessing mind mapping for my project. 3. Application I will use mind mapping - as Robbins puts it – ‘as the engaging alternative to a giant report we might otherwise have written to sum up and communicate (…) step 1 (What Is). I will approach the task as follows: • Gather disparate data from as many stakeholders and sources as possible including internal and external qualitative interviews (using projective techniques), ecosystem analysis, competitive analysis, best practice and technology analysis, quantitative data and other ways to mine information. This phase will yield a lot of data which will feed into the mind map as a CUSTOMER-centric input. • ‘Art Gallery’. As I am unable to work with the team face to face, in an ‘art gallery’ or an ‘incident room’ and so I will do it remotely, using technology while keeping faithful to the offline principles of mind mapping proposed in this course. I have identified a highly engaging brainstorming and workshopping platform called Klaxoon (if interested pls see https://soto.com/listregister.asp) and purchased their license to be able to deliver mind mapping remotely in an engaging, intuitive, visual and fun way. 1. I will set up a ‘virtual gallery’ with the help of selected 2 team members. We will screenshot and scan diverse items from different data sources and post them in the common virtual space on Klaxoon. This will be a great way of displaying and aligning everyone to ‘what is’. This step might take 2 hours on a Zoom call. 2. I will then invite everyone in the team (ca 10 people) to view the ‘virtual gallery’ as well as input any missing data in a central team workspace on Klaxoon. I will do it via a plenary zoom call with all of the team members present but will subsequently allow individual time to think and access to peruse the gallery over a few days following the call. Participants will be asked to choose items that resonate with them. They will capture their ‘favourites’ on new virtual post it notes. This will represent their individual view of what could help us with our design challenge. 3. Participants will then be divided into 3 breakout teams and asked to first individually clean up and organize items they picked up and then share their favourite/highest potential data/ideas with the team. Subsequently breakout teams will work to cluster, prioritize and develop themes and ideas. Examples of potential relevant themes for this project include ‘remote work’, or ‘content that wows online’ ‘or a ‘fully automated webinar model’ etc etc etc.The team will also discuss any ‘outlier ideas’. The output of the breakout teams will be formulated as insights related to each cluster captured in a team’s dedicated virtual board. This step should take about 1-2 hours in 3 parallel teams working in their breakout rooms on Zoom. 4. We will subsequently reconnect in the plenary during which teams will debrief their work and capture insights together. We will be asking ourselves a joint question about what we can uncover from every team’s observations and insights using the ‘so what’ inquiry. We will also look for connections and/or redundancies between clusters. We will arrive at the joint list of key insights informing our design criteria. 5. In that same call we will translate insights into design criteria that must be fulfilled for our challenge to be successful. These conditions will be based on the insights we mined in course of the mind mapping process. One of the criteria might as well be ‘fully remote delivery’. There will be other criteria that will fit with customer journey and day to day life. All these criteria will form a basis for ‘What if’ stage of the Design Thinking process. Step 5 and 6 will probably take ca. 2 hours of plenary work online. 4. Insight I anticipate that the insights and resulting design criteria collected and generated through the mind mapping exercise will not only be of superior quality but will also be fully understood, aligned, embraced and owned by the team. I anticipate that this methodology will allow all teams members to understand deeply and viscerally what’s going on (What is) including some inconvenient truths where their business is in the eyes of the customer at this moment of the company history… This will allow us to have a great basis for the What If stage of the work – undefensive and open minded, working together to build the future as one team. I also expect that there will be some unexpected new ideas and realizations, previously blocked by people’s resistance and ‘denial’ of the present reality. Some team members may want to desperately hang on to the ‘normal’ represented by the work completed in the past whereas the company’s success in the post-covid19 world requires fresh new approaches which are 100 percent digital and thus bulletproof for remote and dispersed client teams. A new sense of urgency and a ‘burning platform’ may be created in this company as a ‘side effect’ of going through the mind mapping exercise. This would be a wonderful bonus. 5. Approach My project has not been initiated yet so I can’t share specific past learnings. However I wanted to highlight a few potential challenges and solutions I anticipate as part of it being a fully digital/online journey. 1. I anticipate potential issues moving from observation or themes to insights creation. In the best of times this may be a tricky moment let alone when all the work needs to be completed remotely. The fact we can’t be physically in the presence of team members may further exacerbate this problem. I will make sure to pay particular attention to this point of the process and allow enough time for this. 2. The timings proposed by prof. Cristian should be extended to allow for the fully remote/online work, for each step of the mind mapping process. 3. I need to investigate in detail how to create good enough design criteria. I am aware that different methods exist to achieve this. 4. I might also want to create a summary document (a report!) capturing key data, insights and design criteria as a physical representation of our virtual work. I know mind mapping is meant to replace a boring report but I would love to document our journey, using a ppt, or maybe a video (tbd). Thank you very much for your attention and time reading my work. Warmest regards, Hennie Dijkstra
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6,790
Cristino Ramirez 29 May 2020 Challenge & Selection: Our government customer was used to relying on proprietary data collection and analysis tools specifically tailored for the government operating environment. Over time, the government customer realized that commercial solutions offerings existed that could provide highly accurate data analysis to enhance their knowledge and awareness of their operating environment at a very affordable cost. When compared to designing and acquiring their own proprietary system, the government customer realized that our commercial solution could have the potential to enhance their capabilities, but were interested in understanding how our data analysis system could be integrated into their normal daily operations. Selection: I chose the “Learning Launch” tool for this customer, because it allowed our team to work very closely and collaboratively with the customer in an environment that closely mimicked how the system would be deployed if the project proved to be a viable prototype that should be scaled. Application: Since the customer was already a receiver of raw data from my company, we were able to generate a high number of data sets over a 6-week period to include disconfirming data in our test batches. The cost of the “Learning Launch” was largely limited to labor costs associated with two of our analysts and software engineers that supported the active contract with the customer for data collection. The individuals chosen to support the “Learning Launch” were very disciplined in their approach, but also had a history of listening very well to customer and tailoring the response to best meet the customer’s needs. Since the nature of the project was leveraging real world data that generated potentially hundreds of datasets daily, we were able to both develop fast feedback cycles and present real world examples to our customer to garner their feedback. We built the test around several key assumptions developed in consultation with the customer: (1) Accuracy of data analysis was the most important attribute of the data collected and analyzed; (2) Speed of data delivery was the second most important attributed; (3) Number of samples daily was the third most important attribute. Insight: The “Learning Launch” provided to be successful in both walking towards a scalable prototype to meet the customer’s needs, but also to aide our team in testing assumptions. Both the customer and our team were surprise that the order of priority for “Learning Launch” assumptions changed to: (1) Speed became the most important attribute for the customer; (2) The customer identified the “number of samples daily” as the second most important attribute; (3) Accuracy, which was the attribute we assumed was most important, actually became the least important attribute. The customer realized that if the data collection and analysis process could happen at the speed they desire with a higher number of samples daily, they would get a higher level of accuracy in their data over time. In the end, their most import outcome was to know very early that the system detected something. If perceived as a significant issue, the customer could choose to deploy additional resources to help resolve. Approach: The “Learning Launch” tool proved to be an excellent method to test assumptions with real data in an environment that provided customer collaboration and controlled cost over the 6-week test. In the end, the scalable prototype met the needs of the customer who has significant “buy in” given they helped shape the final product.
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6,808
Amritpal’s Reflection – Mind Mapping Challenge Being a member of my company’s innovation department, I was called along with my team for an urgent meeting. Based on our latest monthly report, a big number of our newly employed engineers have complained about an unpleasant and boring working environment; an unfortunate fact for a company that relies on young and fresh minds to keep aiming forward. My challenge is to create an environment in which our employees can perform and endure their daily challenges agreeably and more pleasantly. The project scope includes our team’s department and the new employees of other departments, with a limited period of thirty business days. We will focus on trying to uncover and pin point the effective solutions with regard to a pleasant environment. Selection “When I want to do something analytical, I make a list. When I’m trying to do something creative, I make a mind-map.” David Kelley-Founder, IDEO. With the problem already in hand, I selected the Mind-Mapping tool at this stage of my design. I believe it illustrates the minds of our employees to finally create a common mind amongst them regarding the reality of our challenge. Application Mind Mapping is great way to brainstorm. In order to turn their ideas into reality, we had to collect data from our employees. My colleagues and I have prepared a reunion for all the concerned members of the company; at first, we have demanded answers from each employee on a survey that tackled their vision of a pleasant environment. The survey contained many types of questions, some were closed, other were open and loaded questions that required a deeper thinking; for example: 1)Would you like a cup of coffee every few hours? (yes/no answer), 2) How are you getting on with the new system at work? (more elaborated answer)… We had to cover many aspects, since it is pretty normal that visions differ from one individual to another. Our next step triggered some of the right brain functions. Each employee had to enter an empty room, and to schematically draw on a sheet of paper his idea of a pleasant office that meets his needs; this may include adding a window, a plant, or perhaps sharing the room with another employee. Out of those pieces of data gathered from these employees during this ethnographic approach, we’ve created “personas”. They represented patterns, a common mind amongst the members. Insight By applying the Mind Mapping tool, my team and I have gained an advanced feedback from our employees. We communicated all that data and created personas to finally generate a design criteria statement that our design solution must satisfy. The results came out as expected, except for few members that decided not to cooperate and resigned. The agreed upon personas helped us identify the many types of personalities working in our company, such as the sociable employee, the nature lover, the quiet one, the dreamer and more. We will try our best to meet the needs of everyone, even though they differ widely. Approach We can’t deny that the way we handled this problem was organized and creative, it came out with a lot of useful data that allowed us to set our pivotal point in the design thinking process. Nevertheless, since the results weren’t matching, noting that we will still adapt the Mind Mapping tool at this stage of our design, we could have detailed the questions furthermore in order to limit the number of personas created at the end. Consequently, the design solution will please almost everyone.
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6,830
Challenge I think that all tools are important and have a lot of challenges, because everything in the world it’s change all the time, then we have to towards this movement, through studying, understanding the best way to do it. Also, I truly believe that companies begin understanding that the quickly evolution is made for people, then we have to specialize to understand the people, describe what they want? What they dream? What they need? What can we do to be better for them? After these answers, we can offer right solutions of them, that’s why I chose Visualization, because it’s a good way to know these answers. In my mind, it’s really simple to understand and accept that we have to focus in human, in their life’s, their needs. This is the gap that we can work and increase value. Select For me, I would like to start my challenge with Visualization, because in my opinion when we begin to analyze any problem, we have to break down the first barrier if exist, it’s to get a start a good relationship with stakeholders and users (if are not the same person), because these people give us all the information that we need, through your mindsets, your feelings, your emotions, your behaviors, your life and your knowledge, but we have to search other information’s to complete our job too. In my career, I had opportunities to do this job to understand the people, using empathy, but I always think that I can learn more how to do better that I know, that’s why I think Visualization it’s a great way. Another thing is I think that Visualization tools provide to show what we are talking, because we can use resources to materialize the conversation, the understanding, search, even the stakeholders doesn’t know the right way or what’s the real problem, and we can help them to do this. I’m totally agree about Visualization video because its complete meaning to make a tangible and concrete, draw a picture, tell a story, take a photo, make a map, etc. Also with what Angela Meyer saying on this video “It’s really important to be able to understand the way that to communicate to people”, because from this material we can work and find the definition and solution. Application First thing we need to know is who are the main stakeholders, specially who can hammer for definitions, and have the information or who knows the way to find the information. The next step is plan our meetings, ask about materials of problems, interviewers to understand the situation, routine of them, who have the problem. After that, we can schedule visit at the local where the problem happens, to observe what happens around the people evolved at the problem, because we can dig for information that we need, understand the context. This give us means, and probably the answers. After defining who have to work together us, how we can do it, we have to discover the problem, and very important: deep to understand why exist this problem. We have to ask us if we really understand the problem, if we need to take a look again, and maybe talk with stakeholders and sure if our meaning its correct, sometimes we need to receive accepted about the problem. Sometimes we can use past data, to help us to understand more about the problem. Next step to application is to use resources to show for stakeholders what we talk, what we are seeing, what they saying, what we reading through explanations with stories and draws, for example, to them line up with them. Insights For insights, I think that it’s a matter of necessity to register everything, from the search about users, process, some information, feedbacks, meetings, visits and know-how from someone of the team, because we can understand the situations, identify where, what and why we can work, also help us to prioritize. All the insights we can organize and show for them. The insights history it’s good because we can know about opportunities, success, failed, risks, and also help us to take best decision, not only for definition, but for don’t do it some failed decision. But I recognize that it’s not easy to management all insights, because some it’s doesn’t importance or it’s doesn’t matter about theme, that’s why we have to know how to guide the situation. Approach I like to use the process User Centered Design, because is based to understanding users, tasks and environments, could be embedded into agile, waterfall or other kind of process for approach. Also, because this process it’s human centered, then we can give most valuable solution. But for all situation we have to look about time for activities, budget, and what they expected, then I think that for Visualization we have a lot of kind of resources to work, and this it’s very interesting, because we have many ways it’s depends on the situation. For quickly information about User Center Design you can see on this website: https://www.usability.gov/what-and-why/user-centered-design.html Thank you! Roberta Corona
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6,849
Design thinking and product innovation (Analysis-question-builder) Madison Tate 034626995785 Life cycle assessment manufacture marketing Handling update operation workout app structure logo free result Design products Define the questions: Data sources: • what are the features in Life cycle assesment-- the app? App should consists the • How much data it may most comfortable features consume for each updation? for the users and should be user friendly and it should be prepared with advanced software • How can people attract the app? Design-- • Why should people choose this App logo should be bit clear app? about the intension of the app and discription of the app should provide all the answers for the doubts of users • Can we operate the app without Result: prior experience? Most of the people are lazy • Why this app developed? of doing workout daily and • Is this fake or true? very intersted in mobiles so by using mobiles we can compled our walking excercise with rewards
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