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Example – Process change – Storytelling Challenge & Selection. There is guy who works as a Talent acquisition professional in a multinational organization, his day to day activity revolves around interacting with different level of professionals, He get involved into the process of human resource starting from recruitment till separation. He regularly meets with different stakeholders like hiring managers, head of departments, chief officers of my company also with the representative of recruitment agencies. But, why are we discussing about a day to day life of an employee, any clue? Well, to answer your question this is the story of mine where I tried to show a glimpse of how my days looks like any fine day. Meeting with various stakeholders require some data, bullets or facts to present or to provide them update on day to day activities, SLA, projections, selections, forecasting and many more data and figures. And here I use the method of Storytelling - Storytelling is an art as well as science and it helps us presenting any data or facts in an interesting way. Application: I will tell you an incident of one fine day. There was a product presentation, which was related to my job area mainly related to some automation. However, employees in my organization were very skeptical about change in process and most of them were having fixed mindset. Recently we been through the example or story of George and Geoff which was based on Fixed and growth mindset. George was running a very successful product/project in one department since very long, he was known for his performance and deliverables, however when he was transferred into another department with pay raise and additional responsibilities, somehow, he was not able to show his charisma because of his fixed mindset. On the other hand, Geoff came with Growth mindset, he developed customer empathy, detected multiple hidden growth opportunities, managed risk, placed small bets and ultimately, he succeeded in the new situation. Similarly, I presented this story to the people of fixed mindset of my organization and tried helping them in understanding about the benefit of automation tool at workplace. I was able to put my points in very simple way with some of other example and hence most of the decision makers were convinced with my idea and they decided to go for that product. Insight & Approach: Some of the key points I kept in mind about storytelling or I would say I divided my story in 5 steps which are explained below. 1st part was exposition – exposition or (Purpose and origin of data) I was able to gather some key data to represent on what we were missing by not having that product in our company. For example – disadvantage of not having proper workflow to performance tracking tool, competitor’s analysis and scope of improvements. 2nd part was Rising action – (Build excitement about finding, generate of introduce conflict) Rising action is one of the most crucial part of storytelling, this the moment where we try to show the impact of not having target product or services, in other word creating strong need or call for an action moment. Hence as an action point I pitch about a product which might help in such scenario. 3rd Part was Climax – (Key finding to be remembered and acted on) This part always reminds me of a movie trailer and trust me, movies are one of the finest ways of storytelling which has all mentioned points here. Back to my product – here I bought some case studies of different tools and tried comparing them with the example and some real time user stories and showed them importance and unique feature about that product which was game changing or revolutionary as per that scenario. 4th part was Falling action – (more detail, context, interpretation) well here comes the pricing part of any product or services, actuals, limitations, terms and conditions etc. Since I was able to cover above three pointers very well, my audience were very convinced to go for that product and I was able to convince FIXED mindset managers to for a product which was true value add to the organization. 5th & Final part was Resolution – (Key result, importance, action) here is the call for an action, every story has it end and this is the moment where key findings/results, importance of my product was considered as one of necessary tool to have and everyone in the room were convinced to with the idea or product and the way of presenting it too. Here comes to end of the story which started from a busy day which used to end-up late at hours, because of manual data entry and reporting work, which is now changed to automation. Today because of I was able to convince decision makers and brought change into the manual process, I get time to put my efforts in creative & innovative thinking, learning more about growth factor and leading a successful department. Thank you very much Mohinder Kumar LinkedIn - https://www.linkedin.com/in/michael16
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6,859
Using sTOYrytelling by Roberto Pink http://www.frederick-curtis.net/posts/wp-content/categoryauthor.php Challenge & Selection The purpose of this challenge was to discuss how the communication between users and developers influence the outcome of a process of developing a software. Specifically contextualized from the agile development perspective the proposal was to discuss how narrations of history could enhance and improve elicitation process requirements. So the idea was to adopt the storytelling paradigm directing the focus of studies for application in software engineering processes. The storytelling is closely linked to the development of mankind, and use techniques and strategies they use narratives to capture the audience's attention and lead to certain actions of subtle and natural way has become quite effective. Application These photos are bottom of the page, we were discussing how to innovate in products created in technology companies, using design thinking. Was applied storytelling using toys, participants rode on the scene and with it we can see that the focus should always be on customers / users. Before the process within the company for software creation was bureaucratic, we thought only within the time limit and agreed financial values. But now processes have changed and customer satisfaction comes first. Insight & Approach It is often necessary to teach your client some things, from instructions on how to use products or services, to strategies and best practices in the use of tools. Normally, manuals and step by step guides are boring and too long to fulfill the role of teaching what is needed. Use characters (who are also representing the consumers themselves) within a story is the best way to teach something more absorbing content, illustrating situations and desired solutions. Every client has a history and it can be good enough to promote your product or service. revolutionary ideas usually solve old problems. The conclusion that I always have to use Storytelling is that it is a very powerful tool! It can help in the building of a brand, helping its growth and boosting its image with positive associations to the public. Storytelling has the power to encourage the emergence of "brand advocates" creating strong emotional ties with your audience and conveying your message effectively and objectively. Whether for training, consumer education, to inspire or discuss the news and market trends, the storytelling is an excellent choice. That's me, coordinating the sTOYrytelling.
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6,874
Coursera Challenge MINDMAP AGILE Implementation Challenges as a design thinking Mindmap Student- Shujon Rohman The Assignment Rubric This Coursera assignment depicts the usage of Mindmapping as a tool for design thinking for a problem – AGILE Implementation Challenges Core Challenges in Implementing AGILE in a Matrix Organization Challenge – Implementation of AGILE practices in a Matrix organization Rational – Misconceptions about AGILE are prevalent in a traditional organization. Employees have different mind blockages. This exercise helps to understand those and come up with a strategy Selection – In our highly matrixed organization, with traditional IT, changing mindset is difficult Application – We did this exercise to understand the key concerns, like adapting to change, availability of business for quick POC and so on. It was a session with business and IT leaders Insight – Every participant were asked to state the issue with AGILE manifesto, it was mapped to central idea. How we Did it? – Assimilate the central and tertiary ideas and map them. Look at correlations and concerns and address them Wastage of Money Long Term MINDMAP- AGILE implementation Challenges Being AGILE What is What WOWS What if What Works The Outcome Mindmapping lead the team to understand the issues and come up with a solution approach 01 WHAT IS 02 WHAT IF 03 WHAT WOWS START 04 WHAT WORKS WHAT IS In this part the teams mind mapped the main issues. The central of that being business was not accepting change, which was due to risk in the well established ways of working, inducing more cost and time to perform the work. WHAT IF In this section we presented the team with a comparison in a brainstorming session as to what will it look like if we had new softwaresvwhich allowed to save time and money. Also the business did a competitive analysis of where they are falling behind in the market and come up with a roadmap. WHAT WOWS While immediate changes to softwares and upgrades seemed a great idea along with automation, but disrupting the business had customer impacts leading to legal and compliance impacts WHAT WORKS A systematic planned replacement / upgrade of the softwares, with proper OCM along with a IT and Business joint team to look at each implementation problem will help getting the teams on board. Also leadership level change was desired
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Reflections on Visualization by Gonzalo Wong Challenge: The Fuzzy Mess I choose Visualization to see how it would help me resolve a problem in our support escalation process. I had a bad experience escalating a service outage to the correct people at our company. Several of my peers who should have known about the outage were not made aware of the problem. We discovered customers were not aware of the solution when it was put in place. These breakdowns in communication left me wondering where our process was broken and what we need to do to fix it. I gathered our team to walk through the process and experiences of different people to see if we could identify the source of the communication breakdown. Selection: Helping Others See the Same Challenge I chose to draw out the events that revealed the problem in a visualization. The visual representation of the communication flow overcame the complexity of the issue and the likelihood of confusion in our conversation. How could I keep the group on the same place as we reviewed the escalation events was the challenge. Because visualization supports congruent understanding I thought it would help keep the group together as we reviewed the escalation process. Application: Draw, Discuss, Repeat I drew a representation of each of events in the escalation sequence as it was reviewed and discussed. Once all the events were in the visualization the team was able to reflect on places where things went wrong. This led to proposed fixes being added to the visual. We were able to keep the discussion focused by reference to parts of the process in the visualization. Insight: Point of View The use of visualization helped the entire team see the problems in the process from a number of perspectives at the same time. The discussion was focused. We were able to jump to new topics quickly by pointing a place in the visualization. The team stayed with the different aspects of the conversation quickly. The use of the visualization kept the meeting moving forward with focus. I learned visualization were great at disarming accusations and blaming. Because of the shared visualization, our team focused on the issues at hand and not the people. Individuals, while mentioned, were not left to justify or defend themselves. It became clear that not any one person was the problem. On the visualization made it clear there are issues with our process. No individual was to blame. This was a great side benefit of using the visualization. Keeping the problem, not the people, in front of the group let the team move into healthy discussions of issues and solutions. Approach: Repeatable The visualization was used in three different ways. In meeting preparation, during meeting communications and post meeting reflection and action planning. Visualization will be used more in my system optimization and process improvement efforts. I plan on using visualization in future meetings. I’m going to try seeding my next meeting visualizations with some core elements to jump start the conversation. I find visualizations help me see relationships between cause and effects. I intend on using visualizations in my thinking about problems and processes. I see visualization as an essential tool for my leadership arsenal.
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6,898
Design Thinking for Innovation by University of Virginia Final Assignment by Anna Russo July 19, 2020 Final Assignment by Anna Russo Challenge I am an HRBP & OD Manager at a desalination and water treatment organization. we are spread over 5 different geographies. Within my responsibilities are the complete training and development of our ~450 employees worldwide. Organizational development holds many different areas. For this assignment I focused on the managers development program, which I build based on my own agenda, OD trends that I collect, and statements regarding performance from managers in our routine meetings, or from the performance management review process. Managers Development programs usually try to gather the employees and not only teach them techniques but to become a group of associates, that opens about managerial issues and dilemmas. In the current state that gathering is banned creating a 6 meetings program seems unreal. Selection I decided to try a learning launch. with all the data I collected, after my team gathered and thought together what our possibilities are, I decided to try a first session for our Team Leaders that will be on-line and will try to achieve our managers development goals. Application I set a date and scheduled the meeting. Found a sales and marketing manager to share a case study regarding decision making. We built the presentation together by colliding the theoretical background with the actual way decisions are made in my company. Exploring our GO-NO-GO procedure. Instead of a serious of meetings I built just the learning launch. Tried to set specific slides for queries so that people will not be silent during this session and they will have to participate. When the session started, I asked all participants to turn their cameras on, and explained that although it’s an online session this isn’t a lecture. And I expect them to share and participate as they would have done in a regular gathering. Design Thinking for Innovation by University of Virginia Final Assignment by Anna Russo July 19, 2020 Insight I think that by taking this learning launch I got out of the freeze situation that is very present in the learning and development zone. Having to switch to on-line approaches isn’t easy and made me build this session in a different way then I’m used to. It took a lot of thinking how to keep it short- since people are bored easily sitting in front of the computer, interesting- by switching between theory and real life on every aspect, and engaging so that people will actively participate and form a meaningful group of people. This worked great and gave me a lot of courage to try do things in different and new ways. Approach I think I’ll have more courage next time and I will try to take the participants to the next level of participating by giving them to lead some of the meeting, make them prepare materials and create an on-line discussion that is even deeper. The course made me realize that there isn’t just one way of doing things and that there is more then what we are used to. Allowing myself to think in a more holistic way, collecting the data in order to gather a new perception is what I take with me in order to enlarge that picture more and more.
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6,900
Design Thinking: Peer Graded Assessment Claudio Said Email: john03@yahoo.com Challenge I was working for a Consulting Firm and was on an assignment/project to reduce operational costs from an IT Infrastructure department. The client company’s Infrastructure (data center) was built in an unplanned fashion as they were facing a significant spike in their Operational Expenditure as the system lacked a Governance Model. As a Program Manager / Consultant it was a Herculean Task for me to identify the different pieces of puzzle and see how these fit well so that I could define a Project’s Scope that would give an Estimate for the Business Case to be generated so that the project could be initiated. The client Infrastructure had many aspects like Power Distribution, Cooling, Disaster Recovery, Test and Production Environment, Virtual / Cloud Appliances etc. that were contributing in a large carbon foot print of the data center. The steering committee were more concerned about the Production Environment as it supported 21 Airline Companies’ Reservation Systems across Europe and Asia and for them their customer impact could cause a huge loss in credibility and market share. Selection Since, the management wasn’t clear on how to proceed in budgeting a new project since, they had some unusual data (numbers) but no visualization on the negative impact if the project is not executed. Visualization tool was selected by me to provide a mind map of how things could potentially affect in the longer run if the project isn’t initiated. Application: The depiction on ‘WHAT IS’ phase was done with a Fishbone diagram (Ishikawa Diagram) in which the cause and effects of the present situation was shown which could directly be related to potential cost overrun happening. The depiction of ‘WHAT IF ‘was shown with a mind map, showing the quantified objective on cost and potential sub projects that could be performed like Migration of Physical to Virtual Servers in the Cloud to reduce carbon footprint / power usage, IT Green Certification, Decommission of Servers that have reached end of service so that we can de-clutter the data center etc. Root Cause Analysis using Fish bone diagram (Ishikawa Diagram) OPEX Cost Saving Impact on Budget High Cost Penalties from 3rd Party Carbon Footprint No Compliance Power Overrun Design Thinking: Peer Graded Assessment Claudio Said Email: john03@yahoo.com Mind Map of Projects Selection for Business Case Insight and Approach Upon using this Visualization as a powerful tool to not only denote the benefit realizations of driving projects, I realized that it makes absolute sense to represent risks and mitigate them in an assertive fashion. The visualization helped the project team to go back and reflect on what went wrong, what can be done better and how we can improve in a changing environment as a good retrospection always gives better insights to performance and learn from failures in each iteration. As a Project Manager / Consultant my job of facilitation was at ease to different cross functional teams and other CxO Levels of Steering Committees as Visualization helped in getting rid of barrier of different levels of technical understanding. The visualization tool helps in Value Stream mapping of different project themes and see if by executing them will really bring value to the performing organization and help to save cost, position themselves better in the market and gauge more customers and eventually increasing the revenue growth Program Objective 1. OPEX Cost saving by 300K Eur per Qtr. 2. Build Resilient Data Center (Disaster Recovery) 3. Reduce Carbon Foot Print of Data Center Project 1: Migration of Physical Servers to Virtual Environment (Cloud) Project 2: Secure Green IT Certification Project 3: Secure Green IT Certification Project 4: Decommission of EOL Server
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6,904
Example Reflection: Visualization. Challenge and selection. The first tool I used was the visualization of other team members, because it was necessary to understand the needs of the people and have a common idea, and then I was able to start planning possible solutions to the problems that could arise in the development of the event. The scope and limitations are other aspects that we want to develop, what kind of people we will attract and how many people we can improve, so that people feel more comfortable than when they compete. Application. Initially, the brainstorming process began, and then the information and information gathered by customers' employees was used to create charts and sketches of the company's new organization. This is very useful because customers are part of the change, they allow us to improve and they warn us of the reasons for the failure of our company. We chose to add a template to this method to divide the customer's suppliers in order to incorporate detailed company information so that we can work more efficiently. Insight and Approach What I have learned from this knowledge is to broaden my horizons and to be able to see more clearly. Many tools that I think are temporarily not essential, but, on the contrary, are essential for the correct development of thought. Sharing ideas is a good way to create a unified environment, as other team members have the confidence to participate and can analyze the data together to reach an agreement and specify the most appropriate conditions for the company. Ever since I discovered the visualization tool, I have realized that it cannot open its eyes, but concentrates on daily work. Visualization allows us to open our minds to understand the needs of those around us, so that we can use it to provide services that can benefit them. In another project, I will choose to use visualization tools, including storytelling tools, because it is a good motivation for those who have not participated before to achieve the results that can be obtained through all of these. Camilo Lopez
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6,921
REFLECTION – LEARNING LAUNCH Abdo Cortes January 9, 2021 UNIVERSITY OF VIRGINIA – DARDEN SCHOOL OF BUSINESS Challenge: I founded a watch company in the Philippines a few years back with the aim of becoming the first Filipino- owned watch company that assembled its timepieces locally. Being a physicist and a technical watch enthusiast, I wanted to plant the seeds on developing watchmaking in the Philippines. So, without having any business background, I decided to conduct a Learning Launch to test my idea through an experiment. With the gap in my business acumen, I was fortunate enough to come across a book called The Physics of Business Growth which happened to be written by Tom Garza and Rosa Cortes. By coming up with an analogy of putting up a business or an idea through the scientific method, I was able to grasp the process. The analogy was very helpful. At the very beginning, the main task was to decide on the kind timepiece that will be launched as a test. The test would be to test the brand’s name recall and retention, targeted market acceptance, and, of course, sales. Selection: I gathered three of my friends who were from different industries to join me in developing the initial model and asked them for their insights. Apart from this, I also held a separate brainstorming session with my lead technician. I believed that through the product ideation, we had a good product to test. Application: During our learning launch, we focused on the creation of the brand and in properly sending out the message about us and the product that we launched. Given the limited financial resources we had then, we decided to launch a high-quality basic dress timepiece as it aligns with the brand’s image. We launched the timepiece in a boutique hotel’s restaurant and invited friends from the press and some showbiz personalities. We wanted to get feedback through different streams so that we can properly address possible points for improvement, and as well as build on the things we were doing correctly. The brand and the timepiece were accepted well as we had good sales and we were even invited to enter major online retail channels already. However, although the launch was a success, we did encounter important constructive feedback afterwards. Insight: Through the application of the tool, we learned what did work and to whom did it work. Apparently, the brand was accepted better than the product. The product that we had initially launched, with its technical specifications and price point, was not able to hit out intended market. Rather it hit a different segment of the market. However, when word had gone out that there is a Filipino-owned watch company assembling its watches locally, there was a significant number of requests from the brand’s followers for REFLECTION – LEARNING LAUNCH Abdo Cortes January 9, 2021 UNIVERSITY OF VIRGINIA – DARDEN SCHOOL OF BUSINESS a mechanical watch release. Although this was already in the plans down the line, the company decided to respond to the requests to launch a mechanical watch less than a year later. The learning launch was able to jumpstart the company at the start and it would not have gone far without it. We have constantly been doing learning launches succeeding it. And today may be another good opportunity to use it as the industry had been hit hard by the global health crisis and the market’s retail behavior have changed drastically. Approach: This tool had been very helpful to the company as it allowed us to learn more about ourselves and our market. We had learned so much doing learning launches. But as the company grows, we will need to modify the scale of our learning launches before we go all out into the public. Entering targeted communities or clubs, or organizing private events, can be one way to improve learning launches in the future.
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6,941
Mind Mapping By: Charlotte Jones Challenge and Selection At the National School of Arts and Crafts Casablanca, I am a member of the EAP Student Committee. The Student Advisory Board assists the Business School with improving the student experience by providing a student perspective on issues facing academics, communication, and career development opportunities. To better understand the student population’s wants and needs we conducted a large in-depth interview at the Business School. All 15 board members, including myself, each interviewed 10 business students with a range of grade levels and degrees. We covered the main focuses of the admission process, academics, career preparation, and overall communication. Once we completed the interviews we were left with a massive amount of information. Our challenge became decoding patterns in the data to discover where to focus our efforts. The challenge promoted our selection of the Mind Mapping Tool. Mind Mapping is a term used for the process of discovering patterns within the information you collected during the beginning of exploration or the ‘What is?’ phase. As noted in the Mind Mapping Video, with Wendy Lopez, mind mapping is a visual process of capturing the perspectives of customers, or students in this scenario. The tool guides the team through a process of laying out all of your information, observing trends, and noting clusters. The Mind Mapping process is a way for the student board to narrow down issues for consideration. Application To start the mind mapping process, each student board member collected their data from the interviews. On giant sticky notes, we all creatively wrote down the things that are working and the things that are not working, based on conversations with students. What the likes and dislikes were divided into two sides of the paper. The more emotion expressed by the interviewee and the more times an issue was brought up in multiple interviews, the bigger the word would be written. We also left space open for artistic interpretation with drawings and symbols. When everyone was done, we stuck all our giant notes on the wall. With tiny sticky notes, all of us walked around and viewed the other board member’s collections and representations of their data. Topics, issues, and ideas began to emerge more distinctly. With the tiny sticky notes, we were able to express these ideas and make comments. We took about 45 minutes to complete this process. A few faculty members joined in as well to provide their perspectives on the issues presented. After our “yard sale” or gallery walk, we all came together to discuss the unique themes and strong issues that stuck out. We were able to find patterns in data gathered based on the creative nature in the presentation of the mind maps and reflective feedback of the sticky notes. We began arranging sticky notes into groups that seemed similar. We ended up creating 5 groups of issues: academic, professional development, extracurricular, recruitment, and internship. Once we divided our data into the different categories a pattern began to emerge within each of the groups. Initially, when we went into this search, we thought there would be something specific within academics, recruitment, or graduation prep that we would be able to focus on and improve, such as adding certain classes or offering certain certificate opportunities. Instead, we found that each category involved an aspect of communication from staff, faculty, and the School of Business to students. Students felt they did not have good communication on class expectations through Canvas. Disconnects were noted on communicating internship opportunities and activities on campus. Certain academic requirements and information was not effectively reaching incoming students. Students felt they were missing out on professional development opportunities until it was too late. With this in mind, we are now in the process of entering the ‘What if?’ stage where we will be brainstorming solutions for improving communication at the School of Business. Insight and Approach The outcome of the mind mapping process shocked me. Many of the board members, including myself, had no idea that the main issue we would be focusing on would be communication. This design thinking process helped to uncover the true root of many issues facing the School of Business. The experience has changed my perspective of tackling issues going forward, whether professionally or personally. Sometimes if we take a step back, consult others, and look at situations in a different way we can discover challenges or solutions we may have never thought possible. I am pleasantly surprised of how well the process went for our group. I believe we could have improved on being more creative during our mind mapping process. As business students, we tend to think too analytically about issues. It is good to let go and be creative. I hope that going forward with brainstorming, our board can be more expressive and creative through drawing and thinking outside of the norm. Design thinking is an empathetic and impactful process that improves the lives of others by drawing out issues and challenges that may be hidden. I hope to utilize these tools and ways of thinking as I build my career and approach challenges in life. Figure 1: Mind Mapping Figure 2: Yard Sale Walk
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6,946
DESIGN THINKING ASSINGMENT DARDEN BUSINESS SCHOOL – COURSERA OFF-GRID REFRIGERATION CHALLENGE IN ABUJA-NIGERIA Habibu George Abuja, October 30, 2016 CONTENTS 1. CHALLENGE; Market penetration …………………………………………… 3 2. TOOL SELECTED; Learning Launches ………………………………….......... 3 3. APPLICATION and INSIGHTS …………………………………………………….. 3 4. APPROACH ………………………………………………………………..….. .. 4 CHALLENGE; Market penetration Power is a significant challenge in Nigeria. In about two decades this nation has expended over twenty billion U.S. Dollars yet our total power output is about Five thousand megawatts. This is a country with a population of about a hundred and seventy million people occupying about a million square kilometres of land. Many people need power to run their fridges, freezers, air conditioning etc but this lack of it created a challenge and an opportunity. So we set up a factory to produce blocks of ice that we could provide the people in our state to use in meeting some of their refrigeration needs. Because of the burning nature of the need and huge population we believed this would be a no brainer and would hit the market in a huge wave. This did not happen. As a matter of fact, we struggled to make sales of 20 blocks a day from a 1000 block a day factory. This was not sustainable and we had to take significant action and fast if were not going to shelve the business. This way we would get hard facts on why the market was reacting with such poor reception to a product that was designed (as we thought) to meet an ardent refrigeration need. TOOL SELECTED; Learning Launches Lucky for us I had this challenge in mind while taking the course and it seemed sensible to use the learning launches. This would keep is in the market experimenting to get to the truth we required to take a decision on our current business and or, model. The whole idea was that we would get the true market feel and information we would use. From the videos Estela Perez on learning launches it seemed reasonable to get our product into specific markets, get feedback and act on the feedback. We could not continue to run the factory in perpetuity if were not utilizing the factory at least at 80% and making 100% sales of whatever came out of it. We would not be able to pay for equipment, diesel to run generators, maintenance, salaries and all would make us bankrupt. So trying out well designed darts at the market and using the feedback to adjust our offering cum operations would be our best bet and not just a set of brainstorming sessions with the team. APPLICATION and INSIGHTS We first decided to call in for a meeting with all those we had tried to sell to who had made claims of being re-sellers of ice-blocks for other producers. The meeting was a town hall type set-up that would allow us hear from them what it was that made them purchase the product from the competition despite what we believed were the attributes of our product; high quality, hygienically produced ice, cost efficient since it lasted longer than their current purchase (great value for money proposition), and we delivered to the client. We also hoped to share with them our vision for the business and what benefits lay in store for re- sellers who worked with us. The meeting held with us asking questions to participants like, how long they had been in the business, what advice would they give to those who wished to start up such a business, what were the pitfalls to look out for, what would a producer do for them that would make them loyal, what sort of support would they wish they had, what kind of support where they currently getting, had they tried out our product, what issues did they have with it, what could we do to address these issues? Through this process we learnt about the seasonality of the product demand which rhymed with the natural season. We also learned that pricing was usually variegated from season to season and did not remain same especially for our target market. That is not all, we also gained other insights as to what kind of support would keep them loyal, their thoughts on our offers and other concerns. APPROACH What we did thereafter was to offer variegated pricing to those who would commit to certain minimum volumes per week. We would also require their daily feedback so we could keep tabs on our performance. In addition, we would attempt to support them further with storage facilities such as coolers and freezers, not to mention ad campaigns that would now be focused on them and not on us. This so far has increased sales volumes to about 30% of installed capacity based on signing on 3 dedicated resellers out of our target of 10. I think that going forward it would make sense to have stakeholders in a business give some form of guided feedback that would allow for the launch of any product. Then launch out in small areas based on that feedback continue to adjust where necessary.
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6,954
Reflection – Mind Mapping Challenge I am a member of the organization’s product development team. We are a multinational company from the textile industry, and our challenge is to grow the sales of our line products. P&D works closely with the Sales team, which brings us the feedback from our B2B customers, with our Trade Marketing department, which brings us the feedback and information from the market, and the industrial development team at the industrial plant. The company spent a few months in a process of mind set and cultural change, when the employees were trained in agile methodologies, to use them as new tools for the developments of the new product process, and also solve problems in which the company has found difficulty. Selection After the training our team has already followed up with some parts of the "What Is" (Journey Mapping, Value Chain Analysis), and now we have reached the stage of Mind Mapping, which is why I choose this tool for reflection. Application First, we chose a large room in the office. Then we paste all the data that we collected during the previous phases on the walls. We gathered a group of twenty people from the areas of sales, trade marketing, product development and industrial, so they could look at it. Gradually everyone made observations, and we followed the processes of insights formation and clustered the data so we could proceed with brainstorming. Insight After the use of mind mapping, we could perceive a series of links and patterns among the interviewees, and in this way, it was possible to observe some problems and feelings of the consumers that we didn’t know before. Because of this process it was possible to reach the stage of brainstorming much more prepared to develop a solution that fits the consumer better and adds more financial value to the company. Approach For the next applications of mind mapping, I believe that what we will have different will be the experience of having already carried out this process. All participants will already have changed their mind set and understood the importance of design thinking, and the execution of this tool will already be done in a more fluid way. Lucas Moreira
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6,973
Linda Moore REFLECTION – VISUALIZATION CHALLENGE While working for my previous employer, a large defense contractor offering products and services from undersea to outer space, I managed all tradeshow and sponsorship activity for a sector headquartered in Herndon, Virginia. Before I arrived, each business unit was managing their own pool of funds, deciding which shows and sponsorships in which to participate/contribute and there was no overall structure as to the total sector spend. Decisions were being made with no regard to sector priorities, large contract bids or future bid considerations. Additionally, there was no alignment on any of the branding and marketing material, and more than once different business units from the same sector were appearing at trade shows, without knowledge the other was participating. There was an immediate need to align the funds under one umbrella and to develop a unified approach to spend, messaging and participation at tradeshows and with sponsorships. SELECTION For this exercise, I opted to apply the design thinking tool of visualization to first uncover the issue at hand. To help with our fight to align the budget under one umbrella (managed by me), I first needed to shine a light on just how many unnecessary (from a business perspective) trade shows the business units were attending, how much in sponsorship money was being dispersed, as well as the total sector spend in these areas. As we know, visualization as a design tool (as per slide five in the week one slides) means to “make it tangible and concrete; to draw a picture, tell a story, take a photo, make a map…” By pulling together historical data about these spends, compiling it into one location, making it colored-coded and easy-to-read/filter, I was able to get senior leadership to understand what I was trying to accomplish and persuade them into what I was trying to do for the organization as a whole by taking the budget ownership and participation management. While the new tradeshow and sponsorship process would be an evolution beyond just shining the light on the need (identifying which to participate in and why, aligning objectives to meet customer and business needs, etc.), this first step was important in being able to secure buy-in. APPLICATION This was a larger undertaking than one might initially believe. After having initial conversations with each of the business units, it was clear that not everyone was on the same page; why would they be? After all, it did appear as if we were taking away their autonomy in this area. That was when it was apparent that visualization needed to be used, in order for the larger picture to be seen. I started first by trying to wrap my head around just how many tradeshows and sponsorships our business units were participating in and contributing to. Since this function was never “managed” appropriately, there was little documentation and I had to rely on speaking directly to those within each business unit (three, in total), and digging into past financial history. They were a bit reluctant at first, but eventually, I was able to garner the insight I needed to begin pulling together all the data into one place. I used Microsoft Excel to house the data, using different colors to identify the three business units. In doing this, I was able to provide an all-up look at what tradeshows the sector was paying for exhibits and sending attendees, primary business objective for exhibiting/attending, what sponsorships were being purchased, dates/locations of all activities and total spend for the sector. By using different colors for each business unit, it was easier for leadership to sort and better understand if the selected events/activities aligned with the larger strategy for each business unit. It also allowed me to keep everything in one place while having the ability to sort and filter to tailor different conversations based on the audience. It may seem like a simple approach, but after uncovering that there was participation in over 60 tradeshows, and contributions to more than 200 sponsorships, it was clear that to start, all information needed to live in one place and leadership needed to see this visually. Since the budgets for tradeshows was separate from that of sponsorships, I separated those entries on different tabs. Below is a screen shot of the tradeshow list, with colors and some columns not shown, as to avoid potentially sharing any proprietary information. The light green highlights shown reflect international tradeshows. Linda Moore REFLECTION – VISUALIZATION Linda Moore REFLECTION – VISUALIZATION INSIGHT This exercise turned out to be extremely valuable and was eye-opening for sector leadership. By being able to see and sort all the data in one place, leadership was able to just how much money was being spent, and where each business unit was deciding to focus their budget. In creating a common understanding, through the use of visualization, eyes were open not only to the challenge the sector was facing, but that there were options and opportunities to be better aligned and consistent with messaging and approach. Leadership was able to better understand the problem itself and use data that was already available (just now in one, organized place) to begin considering a more reasonable approach to managing this process. APPROACH This exercise taught me the value in keeping data such as this in a central, organized repository from the beginning. If there had been better management of tradeshows and sponsorships prior to my starting with the organization, this would be one step that could have been avoided in the process of identifying a new approach. I have since taken this more detailed, structured approach, to a new organization with great success. With this specific example, I would not choose a different design thinking tool based on what was uncovered by going through this exercise. Visualization was the missing component to connect the dots for those further removed from the process, and set the stage to use other design thinking tools further along the process to find a new, unified approach to managing these efforts.
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This written assignment is submitted by Ifeoma Kings on April 28th 2020 as part of the peer-review section of the Design Thinking For Innovation course offered by University of Virginia. CROWDSOURCING A CHURCH FUNDRAISING ACTIVITY 1. Challenge: I am leading the youth community at my church, and I proposed we hold a fundraising activity to raise funds to support the education of a few students from the underprivileged society nearby. The proceeds were to go towards helping the children with new uniforms, getting them school supplies (like a school bag, notebooks, textbooks, stationery, etc) and paying their tuition fees. The church members are used to donating money for church-associated charity organizations, reconstruction and remodelling of the church, construction of new projects, tithe and several other avenues. They sometimes feel that the youth does not have their priorities in the right place, and so, the adults are not likely to want to invest time and money into a youth-led programme, regardless of the value it provides and to who. 2. Selection & Application: Several design thinking tools like Visualization, Story Telling, Mind Mapping and Learning Launch came into play – albeit in a mixed blend. Surveys & Data Gathering I spoke to the students I intended to help, to understand what it is they need the most and stands in the way of their education. I spoke to the church leaders to understand who the major donors were and what kind of causes they tended to contribute to. I interviewed several donors to understand what attracts them to want to donate to a cause, and how that experience could be improved. I spoke to the school the children attended, to NGOs and to social workers, to understand the school’s fee structure and how much it would cost to sponsor a child for a month. Brainstorming & Ideation I divided the youth group into several smaller teams, and asked each of them to come up with 3 ideas of how to rase funds. Each team spent 30 mins deciding on their 3 ways, and after the stipulated time, each team read out their solutions to the rest. As each solution was read, I noted all the idea titles on the board. Consensus Building There were several ideas on the board, and we had to collectively decide the one(s) we would follow through to execution. From donation-led community support projects (e.g. collecting trash and repainting old walls) to special programs and seasonal events (e.g. family fun days, game nights, theme parties, Easter concert, instrument recitals, etc.) to weekly sales (e.g. brownies, lunch packets, etc.) to competitions (e.g. chili cook-offs) to auctions to paid workshops (e.g. arts & crafts, bookmark making, finger painting, etc.), ideas were aplenty. I encouraged them to explore the personas of the different people in our church so that we could understand the target audience who would be our potential donors. We explored the patterns and themes in all of our ideas, and divided them into sections like : QUICK BUT EXPENSIVE, LOW-COST BUT TIME-CONSUMING, GOOD IDEA BUT LONG-DRAWN PROCESS, QUICK AND LOW-COST, EASY WITH HIGH RISK OF FAILURE, DIFFICULT WITH HIGH RISK OF SUCCESS, etc. 3. Planning & Executing the Learning Launch: Under each category, we highlighted the best idea that we all agreed upon. I liked the idea that I had suggested the most, and while many agreed with me, they also wanted to pursue their own ideas. To make sure everyone’s voice was heard, we picked 5 of the best ideas and divided ourselves into groups. We made it a competition within the youth of who could raise the most money. This added an element of fun within the group, and original challenge of fundraising became a game of who could score more. This written assignment is submitted by Ifeoma Kings on April 28th 2020 as part of the peer-review section of the Design Thinking For Innovation course offered by University of Virginia. The group I was in followed my idea, and we ended up raising the most money. 85% of the total money raised came from our fundraising idea which ran only on one Sunday, whereas other teams saw their ideas take place on multiple Sundays. The idea itself was very simple. We placed slips of paper in a pouch, and on each slip of paper, we wrote in a small amount of money and what it was an equivalent to, e.g. INR 5 (a pencil), INR 10 (a bag of chips), INR 25 (1 kilo of tomatoes), INR 35 (a bottle of soda), INR 40 (a Cornetto cone), INR 55 (1 kilo of onions), etc. These ranged from INR 5 to INR 55 in multiples of 5, along with one chit that said INR 0. We picked the Sunday that saw the maximum attendance, and after service, we went around asking people to pick a slip from the pouch – without telling them the context behind it. As people did so, they asked us what the numbers (0, 5, 10, 15 …. 55) meant. When we told them that the number on the slip they picked was the very minimum that could decide to donate to our cause to sponsor a lesser-privileged child for a month, we saw an overwhelmingly positive response. 4. Results, Insight and Observation from the Learning Launch: By targeting parents after the service, it brought into perspective for them that the same money that would go towards buying their child a packet of chips could go towards giving another child a chance at an education. Our group saw many fat wallets and bigger hearts open up that Sunday. Upon learning that sponsoring a single child cost INR 800, we saw several donors pick chits of INR 5 and joyfully donate up to INR 500. Some picked up the chit that said INR 0 and went onto paying the whole INR 800. We saw that parents of at least one female child were open to donating more than other parents. We discovered that by asking for small amounts, people organically felt like donating larger amounts for the cause. The idea itself cost next-to-nothing and required no time and effort prior to execution. The fundraising amount generated was an unprecedented success, and we sponsored three times the number of students we expected to be able to and for much longer periods. Every team was able to execute the idea they believed in the most, and so everyone feels like equal action was taken for everyone’s opinion. The other ideas were put into a year-long calendar to be executed step by step over time. Every donor felt good, and almost every churchgoer was voluntarily a donor that Sunday because it was affordable. 5. Alternative Approach & Final Remarks: I would better the strategy taken last time by approaching an NGO that is responsible for and looks after such students from lesser-blessed societies to be able to track and monitor how each child is doing. I would like create content around this to let donors know how the children they sponsored were doing so that they can see tangible results. During my research, I realized that there are other hurdles as well, from a shortage of accessible bathrooms, lack of electricity and safe water supply, unemployed parents who cannot afford to send children to school, poor lighting and deplorable housing conditions. These could also be ways we could ensure the ecosystem these school-children are living in can be bettered so that they are able to further their education in the best way possible. I would also consider using social media as a tool for this, to bring awareness to the needs of the community around us, to shine light on the initiatives undertaken by our youth community and highlight our church as promoters of nation-building and supporters of accessible and affordable education for all. By linking our page to a random number generator, a payment gateway and opening up the donation drive online, the outcome can be scaled up by opening up the program to a larger and distributed audience.
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6,999
REFLECTION-MIND MAPPING CHALLENGE AND SELECTION: The tool used to solve my problem is mind mapping.mind mapping always allows meaningful learning.the problem taken by me is the unemployment among graduates in India.the main reason for the problem is increase in number of graduates passing out every year.The problem is faced as many of them are choosy job seekers and ther is also lack of skills and experience and the quality of education.This also leads to economical problems in India.I chose mind mapping as a tool as we can get a creative solutions through it.All data information and can be easily communicated only in mind mapping.It is looking for patterns and insights in large quantity of data through exploration. APPLICATION: During the period of rapid growth in the labour force, it would be advisable to adjust the choice of techniques consistent with the employment objective. Intermediate technology would be more suited to Indian conditions. Experience of planning has revealed that the overcrowded metropolitan centres have received a large share of investment. Therefore, the smaller towns should be developed as new growth centres for the future. The establishment of small industrial complexes can increase employment opportunities and provide flexibility to the economy.deacreae in underemployment in rural areas can also be a solution.Education system can be developed in rural areas. Experience of planning has revealed that the overcrowded metropolitan centres have received a large share of investment. Therefore, the smaller towns should be developed as new growth centres for the future. The establishment of small industrial complexes can increase employment opportunities and provide flexibility to the economy. Development of quality education is a prerequisite for the development of a nation as it is the remedy for all problems including the problem of unemployment in the country. There can be change in insutrial techniques. More employment exchanges should be opened. Information regarding employment opportunities should be given to people.Productivity of labour must be increased. Most people in India are self employed. They are engaged in agriculture, trade, cottage and small scale industries etc. These persons should be helped financially, providing raw materials and technical training. INSIGHT AND APPROACH: Profiling is a way of approach to decrease unemployment. Profiling may be carried out in many ways: from systemic solutions that provide for standard profiling of all unemployed and dividing them between a small number of profiles, to actions taken at the level of selected groups or selected labor market participants. Profiling may also be used to determine the rules of cooperation between the public and private labor service providers: the unemployed then have the opportunity to receive support from such an employment market participant who is able to provide the support aligned with their needs to the highest extent possible. Opening the market of activation measures for the unemployed and of finding employment to private companies, through establishing flexible conditions on e.g. periods of employment, remuneration paid to the operator.An individualized approach to providing employment agency services towards the representatives of individual groups.Partnership for jobs can also increase employment . In this way our team approaches the unemployed.This can increase the employment and job resource in India.Economy of India can also be balanced. NAME:Shubham Shubham ROLL VZ:775Y6A5764
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7,000
Reflec%on – Mind Mapping Challenge & Selec%on I am currently working in one of the biggest banks in Singapore and was presented with a simple challenge. How can the team transform our banking app to be more than just a u<lity app where people just come to transfer money or check their account balance. This project was ini<ated as a part of our branding revamp ini<a<ves in order to a?ract younger audience such as young professionals and millennials. It involved not only a huge number of employees from different departments such as business development, marke<ng, product, legal, technology, data, and design. But also various consultancy agencies and vendors s to help us deliver the solu<ons faster and be?er. I picked mind-mapping as it is a great tool to expand our horizon in defining what is possible op<ons and solu<ons. Basically mind map is a visual representa<on tool that connects different thoughts, concepts, ideas, or even process in order for us to focus or even find a solu<on to a par<cular problem or challenge. Applica%on At first mee<ng, we tried to analyse on what is currently present within our applica<on. By doing so, we have a clear picture of what we have and what we don’t have. Then we con<nue to define our customer segmenta<on by crea<ng porto-persona. We also created a set of general expecta<ons, pain points, and needs for each segmenta<on, then we created a user interview script which purpose to uncover their experiences, ways of achieving their goals through our mobile applica<on, and things they wish existed in the app. Next mee<ng, we invited some of actual users to be interviewed and tested our assump<ons and see which one was accurate. AKer that we tried to synthesise the insights and use this to see exci<ng possibili<es using mind map. Having done it, now the team can clearly see how each insights can form a connec<on through different perspec<ve and eventually touching the core challenge. The mind map can be found here: https://ingram-castro.com/tagsmain.html Insight By applying mind map, my team was able to iden<fy opportuni<es, ideas, and connec<ons. We could also see how accurate our assump<ons are and how it connects with different personas. Last but not least, we managed to bring the same understanding, even though we all came from different teams and backgrounds. It also gave a sense of ownership and connec<on to each member, making the project much more exci<ng to be done. Approach Now I have discovered that the one of the most valuable aspects is the shared insights and collabora<on. And mind map is one of the tools that I would always use I the design process. Alterna<ve tools that I would use to complement this approach is affinity mapping and crazy eights exercise to quickly iden<fy areas of opportunity and expand our explora<on.
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7,003
Design Thinking Tool Learning Launch Challenge: I’m Patrick, from Port Said, Egypt. I work with a charitable foundation (Life Makers Foundation). Last year we had an annual objective to empower 100 in need families with 100 micro enterprises, to make them able to gain their own money rather than keep getting money from people/donors. To achieve this objective, our strategy was to raise money through a one-month street/public fundraising campaign. The challenge we’ve faced included both: 1) how to attract people to donate, 2) where to locate our donations booths. In other words, as we had some limited resources (volunteers, booths, budget, etc..), we wanted to figure out how to raise money with the most effective and efficient way. Selection: The selected tool is Learning Launch as we wanted to examine our hypotheses in the real world and to get field data in which we can rely on during our campaigns. Learning Launch is the tenth design thinking tool, it allows us to make an affordable experiment to test the impact of a new solution on the customers. The purpose of Learning Launch is to get a truthful set of data and insights that either confirm or disconfirm our assumptions, which lead to either continue developing your idea or pivot/eliminate your idea. Application: Port Said city is divided into five districts, so we placed a donations booth in the hottest spot of each district all day long, to test where are the best places to raise money from, in addition to determining what time of the day is better to talk to people at. The second thing we did was collecting information and insights about the potential donors’ behavior when we talk to them about our foundation and its objectives and strategies Insights: Through our Learning Launch we’ve found out the following facts and insights: (assumes the five districts are named K, L, M, N, O).  Districts M and O generated 68% of the total donations.  District K generated only 4% of the total donations.  People show tendency to donate more when numbers/statistics of achievements are mentioned (e.g. Past records).  From 3pm to 6:30pm is the best time interval to raise money at.  People tend to donate more when they are given a brochure.  17% of people don’t prefer the idea of micro enterprises, they prefer to give their donations to others in cash. The insights gave us a realistic view of how could we tackle the challenge we’re facing, and to design our fundraising campaign in the most efficient and effective way. Approach: Learning Launch has been the perfect tool to test and examine our hypotheses in order to eventually solve our challenge. We believe that the whole experiment, insights and collected were crucial to the success of our fundraising campaign. Adding, the tool of Learning Launch wont probably works alone. As I’ve learned from the course, design thinking is sequential process with a number of tools and sub processes included. It’s preferable that you integrate some tools and processes rather than picking a single tools and ignore the rest.
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7,006
Design thinking for innovation Coursera assignment MIND MAPPING Angelik Mind mapping is used to represent how ideas or other items are linked to a central idea and to each other. Mind maps are used to generate, visualize, structure, and classify ideas to look for patterns and insights that provide key design criteria. Challenge : I was one of the process group analysts in the team of a total 6 people in the project. The project was part of a software development and artificial intelligence programme of a public authority. There was a limited time of effort to be paid. In few months we had to deliver a working data or the process data to be used by all the authority departments. The project we were responsible for was the document management system of the authority. The knowledge of the domain was not prepared and made properly and unfortunately a couple of my same group department employees or followers were holding this knowledge in their minds. So the analysis part of the modules the software was really hard to define from an analyst's perspective as their internal stakeholders or investors and company members . Selection : Mind mapping makes it easier to learn faster, brainstorm faster, and communicate more effectively. These are all very nullified skills to have in the todays business world: being able to do all of the above more efficiently saves you time and improves the quality of your work and also gives us best results choosing this method is suitable for overcoming my challenge and also and enhances creative problem solving. Application : first I Identified the central idea and add it to your mind map. Maybe you've been told to develop requirements for a new system and Identify the main areas that impact the problem. So I have various ways of using mind mapping in my challenge so I have selected mind mapping There’s no real rules to using mind maps. And You just enter your central idea, maybe it’s a requirement or a problem, and then start adding everything that comes to mind. Mind maps are excellent in interviews and workshops, or as a personal thinking tool. Insight : • It helps you remember and recall information , Try this little experiment and It helps you learn new concepts • It's a fun way of learning and It makes complex ideas easier to understand • It improves your presenting and It boosts your creativity and its gives us the improves productivity and flexible . Approach : Next I might use the visualization as , it gives much more creativity and Visualization or visualisation is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity.
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7,022
Pablo Romero Example Reflection – Storytelling Challenge My challenge was that I had to found this new society on creativity, leadership, innovation and design. Therefore, I had to convince people in my college that it was a good idea and I would gain their participation with this way. So, long story short, I had to influence people along the foundation of this creative society. Among with that, there were other stakeholders such as society’s collaborative companies and college management. Selection When it comes to affecting and influencing people under your organization, in my opinion, there is no better choice then storytelling. I have a story to tell them about why the existing societies are not as good as they should be, and there is no society that would excel students’ soft skills. If you want to create, you need to create. You cannot just listen to people who create and then become a creator yourself. This idea led to turn my thoughts to a story then to tell people. Some say storytelling have four P’s: People, Place, Plot, and Purpose. Therefore, I chose storytelling to be able to show these aspects. Application Before assembling people together for the board of this society, I have took them one by one and spoke privately with each. Emotional branding is the key point in here for society and I have tried that. Each individual was from different disciplines, because this society is a multidisciplinary one. Hence, I aimed for their needs and how this society can have benefits for their faculty as well. Apart from that, our collaborative companies had their needs as well. After all, it must be a win-win relationship and I told our story according to that. I explained the benefits of cooperation with telling stories. People had to chance to show empathy with this storytelling applications and were all eager to participate in it. Insight Applying this tool really showed me that systematic and emotional approach when it comes to using storytelling works wonderful. Showing empathy to people’s needs and influencing them using design thinking has many benefits. Apart from that I gained experience with my story each time I told it then each time I did better at telling it. Approach I would apply this tool for a similar case because I saw that people needs to start with “why?” instead of what. In addition, I was able to create complexity in their heads and then solve it by answering with storytelling. Another tools like visualization and mind mapping is actually applied with this method too but they weren’t directly. I might consider using mind mapping more directly too because mind map is a diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole. Which would benefit my explanation of the society to other people.
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7,025
Giuseppe Alberti – Design thinking for innovation Challenge I’m a professional photographer, based in Brazil, and weddings are my main niche. Through this course I’ve learned some tools and methods, and now I’m able to put in practice some ideas that lived in my mind for the last year. As I talk to my clients, I hear some frequent problems that brides go through, when planning their weddings – things that go from finding the right professionals to the way that a ceremony must happen. Selection/Application/Insight/Approach Based on that, my idea was to develop a course, so that the brides can be more prepared to the problems that appear during a wedding plan. And here enters the design thinking: I’ve interviewed some brides, being or not my clients, to have a deeper understand of the issues that they go and gone by. Focusing on the problems of them, I’ve learned about the core pain they face, and confirmed my assumption, that the course will solve some serious problems. I will now proceed and test ways to do. If it becomes necessary, pivoting and looking for alternative paths to solve the problems I hear about so often. I’m already using the knowledge acquired in the course classes.
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7,034
USING MIND MAPPING TO UNCOVER CLIENT INSIGHTS CHALLENGE The big challenge in my project is extracting the most significant insights from the important quantity of information gathered from quantitative research and qualitative consumer interviews. These insights will be used both to structure our offers to clients and prioritize mass communication messaging in a new market. SELECTION I chose to use mind mapping to help us develop a common understanding of the challenge and agree on the most significant insights. APPLICATION We invited 20 stakeholders in the project to a full-day session. In the first part of the session, participants were invited to visit our « gallery ». All the information, quotes, statistics, pictures from consumer homes, were put up on the walls. The room was covered in information (picture 1). Participants captured on post-it notes the information that felt most significant to them as they wandered throughout the room. We then divided participants in teams of 4 and asked them to share the information they had found significant to find overarching themes (picture 2). We asked them to look for patterns in the information they had collected but also to be mindful of anything that stood out as being particularly different. Their overarching themes were noted and developed on large flip charts (picture 3). In the second part of the session, each team presented its themes to all the participants for discussion and comparison. We were then able to find a common understanding of the « So whats? » and start working together on the design conditions as the project moves forward. Regina Parker — November 2016 INSIGHT Most participants in the Mind Mapping exercise never truly experience our destination as our clients do. Their visits are carefully orchestrated and mapped-out. Mind Mapping was truly enlightening for them as an occasion to understand the client experience without the filter of a report or analysis. Mind Mapping opened many eyes. Using direct quotes gave us access to the words our consumers use to express their feelings which in turn informed us on how to address specific barriers and activate certain triggers. It removed many filters. Regrouping the information also helped better command of it. Participants defined together the full meaning of the different themes, giving each one the depth and richness required. This comprehension helped move the project forward in a direction everyone felt comfortable with. Finally going beyond the simple definition of each theme and asking « so what? » contributed to our understanding of each theme in the specific context of our organization and project. This last question truly brought the project to life in a very relevant and applicable way. APPROACH Mind Mapping is a great tool for extracting insights from large quantities of information. It is also very useful to establish common understanding of a challenge to allow a project to move forward as it takes away from opinion and into our consumers’ minds and hearts. I would use the same tool again. What went well Participants were very good at spotting the information they felt was important and discussions were backed with solid quotes from real-life consumer interviews or quantitative data that made discussions very authentic and inspiring. Using the quotes helped the group be more empathic and keep clients at the center of our discussions. What I would do differently I would plan for more time for the « wandering & information gathering » part of the session. Half a day was perhaps too short. Participants need time for the information to sink in and overarching themes to emerge. In the time we allotted, participants could not process all the information leading them to feel they might be missing one key information. Reading all the information is a very tiring exercise. I would made sure the information is on different colored paper to help with short attention. Regina Parker — November 2016
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7,037
Reflection | Mind Mapping Isabel Pardal Challenge I work in a multinational pharma as an intern of talent acquisition area and one of my biggest challenge is to develop our Internship Program to attract young talents for our opportunities. The project of developing a complex program like this, involves many target internal areas in the company like Communication, Marketing, Talent Management and Human Resources. So, to think about what we are going to promote for the students in the market, all of these parts for the insights and decision-making must be involved. There is also a consulter supporting us in this project by promoting and doing the recruitment and selection of the internship vacancies that show up in our company. For the Internship Program´s development we have to study and decide some very essential points: Target public (who we want to attract), market competition, visibility and attractiveness, benefits, design and content shown on the hot site. Selection Thinking about the challenge of involving different areas for structuring the project, Mind mapping was chosen as a Design Thinking tool, in this case. Mind mapping is a highly effective way of getting information in and out of our brain and it is a creative and logical means of note-taking and note-making that literally "maps out" the ideas. In addition, this tool of Design Thinking can be used for all the levels in a company with the goal to establish criteria for the what- if idea generation phase. The use of the Mind Map allows a strategic view of all the processes and interconnected points of something, because it is a visual tool, allowing the generation of more structured insights. Application As it was necessary to reach a consensus about many different topics, I had the idea of doing a Mind mapping with the stakeholders involved in the project. The structure of our Mind Mapping was with the main idea in the center (development of the Internship Program) and the ideas that emerge radiate from the center through lines, symbols, words, color and images. In the first moment, we identify the strengths and opportunities to the development of the program, and it was very important to direct the ideas and have a basis for decision-making. The participants wrote, in very short phrases or even single words, the insights in the map to have a more visual strategic of the ideas that was coming up. At this stage, it was possible to understand the different views on competition, and how we can project our value in the market. Also, understanding the general scenario to have more insights and organize them for the second time, the experiences of each one generated very interesting ideas. After this, in the second half of the meeting, we define the ways to apply and disclosure our Program. In this final step, we map and define the layout of our page on the consulter´s website that promotes our internship vacancies, content that must be published, phases of the selection process, settlement of our benefits and development plan to these young talents, always aiming at making our vacancies more attractive than our market competitors. The use of the tool was very effective and made us see the main points of attention and development of our project. In addition, everyone was able to contribute with their ideas, which made the scope of development of the Internship Program richer and more elaborate. Insight By applying the Mind mapping tool, we were able to have the contribution of all the stakeholders involved in the process, promoting different perspectives about the theme and to have brilliant insights. This changed a lot my mindset when it comes to solving complex problems that involve many key stakeholders, because it was possible to understand that there are Design Thinking tools that support us in contextualizing the problem and elaborating ideas. In addition, it was possible to identify development opportunities and better solutions to the problems encountered through a strategic view. Another benefit is the feeling that everyone contributed to the solution, and reformulated the idea that everyone has something creative to contribute. Not to mention how fun the process is and how it can be great for building time. Approach The most important think that I learned with this course, was how efficient and collaborative teamwork can be, especially when we reflect about the need to work with modern tools these days. Now that I have a great knowledge about Design Thinking tools, of course, I will use them to solve the problems that arise in my job. Also this, one of the tools that I found super interesting and that I will use is storytelling. For example, this tool would be very useful to publicize the company, what it does, values, culture, main strategic, etc., through real stories that engage our audience. Thanks a lot!
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7,065
Reflection Visualization Samar Mohamed Challenge The hotel industry is a fundamental part of tourism in Mexico, and contributes millions of pesos to the national economy; In addition, the average national salary of a hotel manager is MXN $ 71,616, so it is very important for a hotel manager to have quality, guarantee, safety, good customer service, a pleasant atmosphere and, above all, generate a good experience in clients at the time of their stay at the hotel, since this makes them stand out from the competition and the promotion of a good experience makes the client return to the hotel and can be recommended. In this case, I will talk about the Riazor Hotel. A business hotel located less than 5 km. from the CDMX International Airport, where you can not only stay and rest, but also hold work meetings, sessions or social events. For years the Hotel Riazor has been a 4.5-star hotel, but in recent months, there have been multiple complaints where guests claim that the environment is not pleasant because the attention and service provided by the workers is not adequate, something that directly affects the experience given to guests, in addition to damaging the hotel's image and decreasing the number of visitors. Selection, application and approach For this problem, what I would do is solve the main problem, which is the unpleasant environment due to the poor attention and service given to the guest, for this I would begin by interviewing customers to find out their complaints more accurately and accepting suggestions In order to improve our service, I would later brainstorm the best way to fix the problems, then experiment with all the best ways to solve it using a design tool called visualization. “Visualization is one of the essential design tools. It's about using imagery to make an abstract idea more public and more concrete, so that it will be more visible, clear, and understandable to others” (video: The Good Kitchen Story, Design Thinking Innovation). If this doesn't work, I would decide to completely redesign customer service and support, using a user-centric design approach. I would begin by observing and deeply analyzing the experience of the guests in the hotel, this through an ethnographic approach, using the Travel Mapping tool as a specific tool, this because “the Travel Mapping tool follows a client or interested party when they receive a product or service. or they go through a process” (video: The Good Kitchen Story, Design Thinking Innovation) and in order to observe in detail the experience of the guests from the moment they request a reservation until they leave the hotel, analyzing the attention that is given to the client through the service and the attitude of the employees at the time of providing it. I would be accompanying the customers at the reception, I would observe the service provided by the cleaning staff and by the waiters in the restaurant and bar. Besides that he would speak to all the hotel staff. As a result of customer service observations, the exact reason for poor customer service and care could be determined. On several occasions, the workers appeared tired and somewhat irritated when doing their work, and after talking with the workers it was concluded that they showed this behavior because the rest they had at work was not enough. Although they had a set break time and meal time, the employees were tired. I would continue to brainstorm possible options for hotel workers to get enough rest and to be able to perform at work without diminishing productivity. From this brainstorming two options would come out, the first, where the rest and the time to eat last a little longer, and the second, where there are two breaks and one time to eat, where the breaks are interspersed. To test these ideas, I would use a visualization tool, which would be done by making the first option one week and the second option another week, with the intention of seeing which of the two options would benefit the hotel and the workers the most. As a final result, employees had two breaks and one meal time, employee behavior and the atmosphere in the hotel improved, customers stopped complaining, and the number of hotel visits increased. Insight After this course, I was able to learn better ways to solve a problem, since they are more effective and take more account of the people involved, not only at work but also personally. Before taking the course, I would have analyzed customer complaints and brainstormed, and then used the solution immediately, without considering other options to solve the problem or without considering employees. More generally, while taking this Design Thinking for Innovation course, I realized that innovation is not only used for commercial products, but also for problems of all kinds and that it all depends on the level of imagination you have, the level of experience and how willing you are to experiment with the ideas you have, using short, cheap experiments. I realized that the topics covered in the course go beyond marketing, since it can be related to different things, including personal ones like the way of thinking.
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7,075
Reflection TOOL: Visualization Diego Campo Challenge & Selection I work as a bodywork quality engineer at an automobile assembly company. The factory where I work has a low percentage of automation and the welding processes are manual by operators. Because of this there are many quality problems associated with poor welding application. We have resorted to all kinds of strategies to find root causes, we have changed machines, installed aids in the stalls and nothing worked. At that time, we realized that we were not really understanding the needs of welders for them to apply welding well. They also did not understand the reasons why we made so many changes in the factory, there was no effective communication. At that time, we decided to use the visualization tool. As we saw in the first week of the course, this tool allows us to activate different areas of the brain to understand information differently. Application To better understand the difficulties and problems of the operators, we decided to create personalized meeting spaces. We formed groups of 4 workers together with 2 engineers from our quality problem solving team. The first step in the meetings was to ensure that we all understood the quality defects that we had in the same way, for this we used visual tools such as photos of the defects, videos showing incorrectly applied welding beads and some cartoons that showed the basic rules to follow. The second step in the meeting was the opposite situation, now the operators taught us visually in the workplaces the difficulties they had in doing their job well, each worker went to his post, carried out the operation and taught us his problems so that together we could find a solution. Using visual language, it was easier to understand the problems. We tried to apply these solutions quickly to experiment and obtain the changes we needed. Insight & Approach That was the best strategy we could have used. With visualization we really understood where our problems were coming from and the workers understood the basic rules for executing their duties. After 2 weeks of holding these meetings we had already detected the positions where quality defects and their root causes were generated. Using the same work teams, we generated alternative solutions for these problems and implemented some while production was stopped. Some solutions were successful on the first attempt, for others it was necessary to iterate until optimal solutions were found. This exercise showed us the great power of visual tools to truly understand people's needs and get to the root cause of problems. At this time, we have already removed more than half of the quality defects that we had before using the tool. Now in the other areas of the factory they have started to use this technique and I am sure that they will also have excellent results.
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7,084
Example of Reflection - Value Chain Analysis – Jhonatan De Oliveira Chalenge & Selection I, as a business consultant, usually use “value chain analysis” to better understand the routine of the organization I am studying, so I can identify what inputs are needed to perform a given activity, what value is generated in that activity, and what the outputs generated. The reality of each organization is different, so it is important to carefully study each of the realities and try to identify inputs to be able to improve the day of these companies and consequently improve the impact on their customers. Application Recently I had the opportunity to apply Value Chain Analysis tool to a public health organization in the city of Rio de Janeiro / Brazil. The main challenge was to understand how the logistics process of the health supply chain works. In this way, the challenge began with the purchase of medicines and ended with the delivery of these drugs in specialized pharmacies. During the study of the process it was possible to validate previously raised assumptions. One of the biggest problems of the whole process was the delay and bureaucracy in the purchasing process, more specifically in the bidding process. A bidding process could last up to 360 days, which impacted directly on all pharmacies and consequently end users. The process had the following major steps: ordering, purchasing, storage and distribution. Insight & Approach With the in-depth analysis of the “value chain analysis” tool I was able to learn that customer's "travel mapping" view is just as important when understanding only the process of running the organization. To generate a better solution is necessary for the customer, and you can do it. The course of design that seems to me to show that it is necessary to see things as non- linear, always try to awaken creativity and listen as people. We cannot use data to propose solutions to realities that are not known. You are looking for a product or customer service.
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7,098
Eman Rahaman Reflection – Storytelling Challenge & Selection Coming from an English Literature background putting things into a story seems second nature to me. Storytelling is one of those things about humans that makes us drawn to one another and feeds into our curiosity. I work in a media agency with numerous diverse clients that all belong in different industries, and i’m challenged constantly when tapping into the client’s mentality and making sure that our creative content stays relevant to the brand’s guidelines and still maintains a creative standard. Application Working in an agency that has client fluidity has multiple creative challenges, you are faced with numerous creative blocks having to steer from one client to another. However, applying the storytelling tool clears away a lot of confusion in the sense that it narrows your creative thinking into a smaller scale, not by limiting the possibilities, but by focusing on what makes every client unique by centering on its key points. For example, one of our clients is a tongue scraping product that wanted a campaign to raise more awareness into the products’ sales. First thing I suggested was to know more about the product itself and all of it’s characteristics, what makes it stand out? Why isn't it selling? Who is it targeted to? Basically create an entire character list customized for that product. The more we knew about the product and who they wanted to target the easier it was for us to cultivate a campaign suited for it. For example, the product was best known to get rid of unpleasant mouth odor, and in a Middle Eastern country that celebrates Ramadan and fasts one month every year bad mouth odor is quite common and troublesome, thus we personalized the campaign to run during the fast while marketing its usage during fasting, so that not only will people want to buy the product but also it has a sense of personalization Insight & Approach By applying the storytelling tool we were able to crack into the product’s core by truly understanding what it is, who its for, when its best suited for use, and a lot of other details. The results were almost effective immediately, people started responding on the products’ social media page about how the product helped them on a personal level in the sense where they can stick to where they stand religiously without having to suffer hygienically, especially when we knew even more about why people get bad breaths when they fast and normalized it to be an act of normality rather than of abnormality, thus prepping our product as a norm rather than a luxury.
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7,115
Design Thinking for Innovation (Jan – Feb 2018) Final Assignment - Learning Launch Submitted by Jyoti Ward – 2 February 2018 1. Challenge: Describe your challenge, including all relevant information. My company has in invested in Microsoft Office 365 – a suite of software services and apps to aid collaboration, document access and productivity. Whilst adoption is gradually increasing, our staff are not yet taking full advantage of these tools (and so not harnessing savings and benefits to the company). Some people are relying on ways of creating and sharing documents that they have become familiar with over many years, but which don’t have the benefits new functionality offers – e.g. they will email a document to colleagues rather than collaborate online through the enterprise social network, Yammer. We want to foster a mindset and skills base across our workforce where the digital tools offered by O365 are routinely used, providing demonstrable benefits to the way people work. Using a ‘design thinking’ approach, we carried out some ‘skills insight interviews’ in November. Assisted by a group of around 15 Office365 (O365) champions (individuals who have taken on a role to support colleagues in the use of the Microsoft Office 365 suite) we sought to understand what’s holding people back. We have used these insights to formulate hypotheses that we can test. This covers the ‘What is?’ and ‘What if?’ steps described in the Design Thinking for Innovation course. The next step is to test some of the ideas we generated using experimentation. The ‘Learning Launch’ tool provides the means to do this in a practical setting with real end-users. This will allow us to test whether the action taken meets our requirements: namely to increase the skills and capability of end users in using O365. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). A learning launch is a way of getting real-life feedback on an idea without the need to invest significant amounts of time and money. The module refers to ‘placing small and affordable bets’ so that you can take stock of what you’ve learned then either refine the idea (iterate) or pivot (change direction). The purpose of a learning launch is to improve and learn. If assumptions are true you can scale it up. If assumptions are untrue – you can ‘table it’ go back to others ideas that have been generated to test these. In the interviews people had said that if they were unsure how to do something in O365 they said they would seek support from someone who was more ‘tech-savvy’. So our ‘fast and cheap’ experiment using the learning launch tool was to test whether end users would take up an offer of a 30 minute 1:1 personalised support session on using O365. We anticipated this would prove popular, being bespoke to the needs of the individual and not taking up too much of their time. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). To apply the ‘learning launch’ tool we asked each O365 champion to send out a standard email to 3 individuals offering a personalised 1:1 support session lasting 30 minutes. A screenshot of this email is shown below: To quantify what ‘good’ would look like our expectation at the outset was in excess of 50% of people would take up the offer. To gain further insights into how people are using O365 and the difficulties experienced we created a data capture sheets for the champions to complete after running the 1:1 support session. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). We were surprised that less than 30% of people receiving the email offering a 1:1 support session took this up. We had thought this would be an attractive way for people to ask ‘burning questions’ or develop their skills in using the new software. This is a good example of us ‘failing fast’ – we didn’t invest inordinate time in implementing something that was not going to work. When we explored this further with the O365 champions they told us that reasons people gave for not taking up the offer included: • No specific questions to ask about O365 • Lack of time / other priorities • People thought they were already competent in using O365 (but the champions refuted this – they could see the individuals were not using the functionality of the software to the full extent) We also noted that whilst some champions had had 3 positive responses (people who took up the offer), others had no positive responses to the offer – so there may be something about the relationship between the champion/end user that is worthy of exploration. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. The findings from the learning launch has led us ‘pivot’ from our initial hypothesis that having a 1:1 support session would be beneficial. The reason for doing this is the take-up being less than 30% – below the threshold we had identified at the outset. This hypothesis been discarded for now – but we will keep this idea ‘on the shelf’ in case elements of it have merit at a later stage in our discovery process. Instead we have turned our attention to another of our ‘portfolio of ideas’ that we wanted to test that was uncovered in the ‘What is?’ and ‘What if?’ stages – namely that people don’t understand the benefits O365 can offer. This builds on the finding from our first experiment people did not have specific questions to ask (perhaps because they don’t understand the benefits?) We have now designed a second experiment or ‘learning launch’ that will help us explore this. So we are on a journey. The design thinking methodology has already helped us avoid investing in something that seems to make intuitive sense, but in practice was shown not to work.
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7,124
Hoa Wong MIND MAP TOOL Challenge & Selection Mind map tool is the value tool to close the gaps on the capabilities by supporting me to success daily job activities. As customer service provider, I always expect to understand the customer’s needs as well as how to accommodate them. Frequently, we set the meeting with the key objectives that we look for insight of our services – what are bad and problem, and consider the solutions and how to solve those. The first group members of those meeting were our customers included different sources of existing customers and potential customers, we hope bringing the better life – better products to them. The product development team also joined as the solution and design the products. And the In fact, with contrast positions, there are different views and each member tried to put the personal views to protect their argument rather than getting the general one. With the high demanding, the customers always expect the better service than can provide or afford. And the product developers always face with their products are best and the challenging of “running out of creative”. The members can provide us a lot of data, however it made us stuck during the disorderly situations, it could not become the valuable information as we expected. We can use the Mind mapping tool for those discussions, instead of “my views” or different positions, which can result of closing mind or fighting, Mind Mapping opens up possibilities and calms us by focus “our products” that support us to find answers more easily. Mind mapping is looking for patterns and insights in a large quantity of data collected during exploration of discussion to understand the current reality. Application Yesterday, I led the workshop with my colleagues of “dream holiday” that invited 50 customers and 10 colleagues. On the first 2 hours morning section, we started the discussion focusing to the “customer expectations”. The selected customers also were invited together with our staffs. We grouped the members into several groups to discuss same question “what are holiday that you expected? and provided each group with a clipboard, a bold marker, and a bunch of medium-sized sticky notes. All the member joined the discussion actively, they could take walk around and they felt free to discuss and raised their own ideas, and took note into the sticky. Each group, all members reviewed and shared with their group member’s to encourage widen their view and promote creative thinking. After spent sometimes to take break, it moved to the sharing section that they shared their theme and all members add the sticky note related that theme. All the sticky notes were added to the board, there 7 theme labels were found: locations, duration, accommodation, travels, information, seller/sale channels, product features... with the full view of expectations. The 1 hours later, the discussion on the advantage or disadvantage of each chosen items and ranking the priority by orders. The afternoon section included internal staff only, we kept continueing discussion that turns the observations into insights of the gaps between the existing products and services performances compared with the expectations. The eexploring a problem and for generating new ideas and move to think about so what as well as the new design should be? An insight statement is more than just a word. Insight & Approach For discussion from 70 members of section 1, the team collected 163 expectation notes for 7 themes with the insight information of users /customers. Those information shows the full picture of expectations that the attendees can realize and imagine base on their experience, understanding as well as insign of their thought and dream. The across discussion also helps us to identify what we don’t know. The disscuss also was shared openly, widelly view when exploring a problem. Almost the bariers and challenges of problem disscussion seem to be broken down. When observating the happy sharings, that the real data and most valuable information we expect to collect in oder to create the best products to our customers. The information after the section are structurally and clearly for next steps. Under my personal view, this tool is the great tool to design thinking that promoting new ideas and having the broadly and deeply view of design. This course provided me the skills to be a designer of innovation, that I will practice and apply the tools and knowdleges into my daily work activities to improve my skills. Nextweek, I am planing to lead the meeting to redesign the new product for season 2003, that I expect to apply the tool of visualization of series of design steps. I am business background that the design tools made me excited to learn
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7,137
DESIGN THINKING: Utilization of Brainstorming Tool to Create a Foolproof Relief and Rescue Operations in the Philippines By Jamal Wahab CHALLENGE Image source: https://www.google.com/url?sa=i&url=https%3A%2F%2Finteraksyon.philstar.com%2Ftrends- spotlights%2F2020%2F11%2F12%2F180332%2Fwidespread-flooding-during-ulysses-onslaught-triggers-memories-of-2009s- ondoy%2F&psig=AOvVaw0nJWUdtSz5On4qDYmupYP_&ust=1605587485880000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCMDi_tOdhu0C FQAAAAAdAAAAABAD Filipinos are often portrayed as free-spirited: smiling even at the brink of misery, laughing even at the wallows of despair, and joking even at the expense of one’s well-being. With the country regarded as ever resilient, it is concurred to foster a national image of a strong nation and uplift the disposition of each of its citizens. However, the resiliency of the Filipinos has also been irrefutably contentious. Recent arguments claim that the people in power relations incline to brush off adversities like that of the deadly pandemic and frightening calamities as something commonly dealt with on a daily basis. The present-day society outwardly overemphasizes and overplays Filipinos’ resilient trait. The very same resiliency is the one conjuring up the dismissal of risks in an advent of another insignificant event. Granted that frequent super typhoons on top of the pandemic are not abating and the stop-gap measures such as community quarantine and rescue operations are not sufficiently working, this so-called resiliency induces not a foolproof borderline for the nation but rather a tinge of frailocracy to its people. With an aim to cease the social stigmatization engulfing the Philippine society, I would like to focus this study on possible effective and efficient ways in upholding the welfare of all the citizens of this venerable nation in the face of the virulent COVID-19 and super typhoon streaks targeting not only the privileged class but most especially the oppressed sectors. This is through designing an ideal model for relief and rescue operations that would cater the needs of those who are severely affected during this hardest and darkest times. SELECTION Image source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.tes.com%2Flessons%2FSXXLSjVkqghu4Q%2Fbrainstorming- expository-writing&psig=AOvVaw18HOrC- 8OUpoTBewPKSir6&ust=1605587398481000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCPiBraidhu0CFQAAAAAdAAAAABAJ The tool I decided to utilize is the Brainstorming Tool. This, I believe, is the most appropriate because it serves as a collective bowl of ideas from various people who are deemed to have gained expertise and compassion in this particular field. According to Dianne Ty who spent years in product marketing and new product development, design thinking is an interesting approach mainly because it is unique compared to all the other typical ideations. Brainstorming, as one of the familiar tools to us, is actually crucial to apply for it requires a more structured representation than the commonly known free-form approach. This is to ensure that all the information and ideas to be gathered from various people will be properly solicited, sorted out, dissected, and employed. Moreover, brainstorming is presumably the soundest method for this study as it constantly prompting a large array of people who would be willing to share their experiences, ideas, and opinions about the correct organization of relief and rescue operations as well as promoting a wider range of valuable resolutions to the given problem. APPLICATION As I ponder on this course, I would like to apply the organized method of brainstorming session proposed by the Business Development Bank of Canada (BDC). The first step for the brainstorming process is defining the exact problem. For this case, it is the ineffective and inefficient ways to execute the relief and rescue operations during the difficult times like that of the super typhoons in the Philippines. The second step is laying out all the relevant and significant contexts and additional information. This is to ensure that the proponents of the study are actually going to the right path that would determine the specific needs of the people and establish a call of action. The third step is choosing the appropriate facilitator for the study/project. For this case, I assume the position since I have determined the specific challenge and selected the appropriate tool for this study. The fourth step is inviting the right people. This might be a little difficult because the community quarantine hinders everyone to personally meet and connect with each other. Fortunately, the internet and social media equip me to better incorporate the necessary things to be accomplished for this study. I would like to reach out to private organizations and concerned individuals because I believe that they would be of great help in planning of the advocated project. The fifth step is setting the agenda. This is a very basic thing to do. It is a common knowledge that a profound agenda is required in any design thinking. For this case, the agenda is to have a collective set of responses, insights, and experiences that may potentially build upon the development of an effective and efficient relief and rescue operations. The last and most crucial step is holding the session. In this step, every single person invited for this session will be delivering significant insights for the creation of a resolution. All of the people involved have the rights to speak their minds as their thoughts may play a vital role in the execution of the project. A separate notetaker is assigned to gather all the details that have been talked about. After everyone has spoken, a concrete plan will be accomplished in response to the determined problem of the study. There may be revisions along the way that makes the whole process cyclical. In the entirety, carrying out all the steps is certainly an arduous task but, nevertheless, all the Filipino people (and/or probably the other nations) will be benefiting greatly in this study. INSIGHT The application of Brainstorming Tool in this study allowed me to freely think of ideas –whether it is feasible or not does not really give much of an importance because that is the purpose of this tool. It basically encouraged me more to work competently and politely with other people in solving the stated challenge and generating innovative ideas. I believe that this tool did not only harness my hard skills (e.g., intellectual intelligence, content creation, data management, and critical thinking) but also improved my soft skills (e.g., emotional intelligence, team player aptitude, adaptability, and work ethics). The diverse group of people working hand-in-hand to produce an enhanced model for relief and rescue operations specifically designed for the Filipino people guided me to have a broader and deeper growth mindset of what more can I contribute to my nation. Towards the end of the study, I began to realize that by using the brainstorming tool, I enabled myself to be accustomed with bottom-top approach. This approach focuses first on the perspective of the people who are actually under such circumstances before creating a coalition to particularly cater the needs of these people, then submitting the design to the people in power relations or the higher ups. Overall, I did not regret utilizing the brainstorming tool for it greatly benefited me and this study. APPROACH Imgae source: https://www.google.com/url?sa=i&url=http%3A%2F%2Fwww.workem.com%2Findex.php%2Fbl og%2Fconcept-development-and-interweaving-used-in-varied- circumstances&psig=AOvVaw2Key2vxGyO92nzU7itBP07&ust=1605587632319000&source=ima ges&cd=vfe&ved=0CAIQjRxqFwoTCODK7paehu0CFQAAAAAdAAAAABAJ If I had not used the Brainstorming Tool, I would suggest an alternative one which is the Concept Development Tool. This basically just inherits out the output done in the brainstorming; however, the huge difference that this tool can have compared to the previous one is the fact that it follows the phase of insights -> ideas -> concepts. With this phase, the proponents of the study would be able to further organize the inputs to coherent clusters. Afterwards, an accurate and foolproof plan may now be executed in line with the proposed problem which is the creation of effective and efficient relief and rescue operations for the victims of super typhoon.
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7,156
NAME: Zhe Basmah ROLL DM:705244534902 EXPERIMENT-1 Project: Interviewer Name: Zhe Interviewer Roll No.: 132305666219 Team: 10 Interviewee Name: Zhe Basmah Interviewee Roll No.: 789323889085 Date: 28th September 2021 Date:5-10-2021 Introduction 1. What is your profession 2. Tell me what you experienced recently 3. Tell me what annoyed you recently 1. I am a student of Lycée of Dignity University 2. I Observed that many plastic bottles were thrown at the beach side and every where In the city which leads to environmental pollution 3. The usage and the chemicals used in plastic are dangerous. The cause environmental pollution. Many animals were died by eating them Get to know the entire story: 1. What helps you to save money? 2. What is biggest challenge? 3. Do you think you can earn profits through this service by providing products with low cost? 4. Is there any companies or apps which have done this type of service before? 1. Making Of Yarn by Recycling the Plastic bottles and use them for textiles , Grocery etc.. 2. The Biggest Challenge is to Promote the awareness in the people for using these items made from recycled plastic which reduce the plastic in nature which is sustainable.. 3. Yes, We can earn Profit because people will buy this because they are long lasting and tough and they conserve nature 4. Yes,there is an another company like wool and Gang trying to make yarn from the plastic . If you had one wish to make All the plastic should be recycled and should be used without Damaging the Environment because it is sustainable. CONCLUSION:(Explain what happen with the answers and thank the interviewee for the discussion.) Thank for your time.This will help us understand more about you. You’re welcome.It’s been a pleasure
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7,176
Carlos Pereira: Reflection on Mind Mapping Challenge: My problem was related to the high incidence of clinical depression in a nursing home. This situation came to me through a request for help from one of the health professionals, a nurse, from the institution; referring to the high number of polymedicated patients, both for chronic conditions, with cardiovascular, metabolic and respiratory disease, as well as medication aimed at mental health – causing high financial and personal costs for the elderly. Selection: My first thought was to apply "What is?" to clarify the situation, trying to find the real problem, or cause, for depression in this group of elderly people. In this way, I carried out a set of interviews (ethnographic research) in an attempt to understand what these people felt, what their days were like, what problems they perceived, what they liked to see improved in their lives. Given the above, I chose to use the Mind Mapping technique, in order to gather all relevant feelings and perceptions, so I can gain insight knowledge from what was really keeping those people from being happy and have better quality of life. Application: In order to carry out the proposal to use the Mind Mapping technique, several visits were made during 1 month, in order to be able to speak with all the residents of the home, as well as with the providers. During these visits, the problems of both parties were heard, which was felt and perceived by patients as problematic and subject to improvement (subjective); as well as evaluation feedback from home providers (objective). We were able to notice that the absence of playful moments as well as limited family visits in the post-COVID-19 era; accentuated by dissatisfaction with the food in the canteen, were a problem for these elderly people. Insight: By applying that technique I learned that not only the present times (COVID-19) were limiting these persons happiness, but also there was a hidden insatisfaction with the food services. These results are in part expectable, because I knew that it was likely to be related with social distancing consequences. But the application of the Mind Map made a hidden part of the process visible. Approach: Given that this technique solved our problem by giving different insights exposing problems that had not yet been identified, I think it was the right choice. Neverthless, I assume that it could have also been useful the use of a diferente technique such as Storytelling or Journey Mapping which, unconsciously, were equally applied - which leads us to conceive Design Thinking as a holistic and integrated process and not as separate parts.
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7,197
Wilma Dekker – Design Thinking for Business Innovation February 5 2017 Reflection – Visualisation Challenge In my work as a leadership consultant, my team and I help companies that need change but don’t know how to lead it; the journey into the unknown. I work for clients and their high-educated young professionals in the professional services sector; i.e. consultants, lawyers, accountants, sales professionals and marketeers. They are often not used to be asked what could be the ‘what if situation’, they are more likely to be conditioned to know the ‘right’ answer. Selection I was working for a client, a big consultancy agency and I coached a young woman; let’s call her Alice. She and the rest of her peers got the order from management to set goals for the year and the goals had to contribute to a more business development focused office. I was asked to help each of them. Alice had a hard time in knowing how she wanted to grow in the coming year, develop goals accordingly, and make them business aligned. I choose to help her with using the Visualisation tool (module 1 video 6). I first helped her set the ‘what is situation’ and than help her through the ‘What if situation”. Finding your own person in goals to set is very important for intrinsic motivation reasons; people that set goals that align with them personal are more likely to succeed. Alice Alice is around 28 years old, pretty, a smart woman and we sat down in the conference room for her first meeting with me, she got me some water and we got started. She asked if this conversation was confidential and I told her yes. Than she talked for 20 straight minutes about what she didn’t wanted this year, what she hated about her job, it felt like she really needed this to get of her chest. She told me that she was tired. We really established the ‘What is situation’ at that point. Getting into the ‘What if situation’ was harder for her. That’s where I used the visualisation. Application Visualisation – ‘What if?’ I asked her to look at the chair next to her and imagine herself 6 to 12 month ahead; specifically an Alice who she liked and an Alice who was happy. I asked her to ‘look’ at this future Alice and imagine an Alice that is content with the steps she made in the last couple of months (without specifically thinking about what those steps were). I asked her also how this Future Alice (FA) looked like and if there were other interesting things about her. I asked Alice if she liked the FA, and asked her how FA was behaving, did FA say something or do something, and what did FA think of all the things Alice wants etc. Alice went for it and described her in detail and answered the other questions. Then we talked about how this FA was different than herself; what were the differences? We boiled it down by describing a shortlist of personality traits and behaviours that were different. Insight Wow, this was amazing! I saw Alice turning into a smiling person; happy to share her vision and curious to find out how to work towards this ‘what if situation’. Alice loved having Future Alice next to her. We made the personality and behavioural traits of FA the criteria for her goals. For example: one of the differences between Alice and FA was that FA was calmer than her; and because of that FA had more peace to create ‘real quality’ in her work, whereas right now she felt that she worked hard to meet deadline after deadline not being able to catch her breath - often damaging the quality of her work. This criteria – make space for quality – became very important in setting one of her goals for the year. Reflection / Approach What I love about the visualisation tool is that I could bring Alice out of her usual way of thinking; opening up for positive opportunities and possibilities. Because I helped her visualize and be in the lead off this self- assessment process she felt she was able to lead her own change too (setting the goals), instead of me telling her what to do and have a one-time effect. This allowed us to work on a meta-level, not only helping her set the goals but giving her a tool that she too could use in the future when she would have to develop other goals. What I would do different next time is Wilma Dekker – Design Thinking for Business Innovation February 5 2017 1) I would also use Storytelling and ask her about creating a story about what she needs to get to her Future Alice. Combining the visualisation with storytelling could really make it even more powerful; it could create a roadmap to where she wants to go. 2) To use visualisation to describe more possible Future Alice’s. We didn’t explore this thoroughly enough because of time reasons. I think we could have gotten to even more magical, exiting possible Alice’s. Because that is what visualisation can do, look beyond the beyond.
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7,203
Juan Bakker Group - Confidential Peer-graded Assignment: Reflection – Visualization Challenge and selection. One of the tools I have used in problem solving/idea generation is the tool of visualization or visual thinking, to understand a research problem and areas to work on before attempting to come up with different solutions to the problem. In order to design the solution, first we must build a good understanding of the problem that we are trying to solve. Visualization tool helps to build connections between different findings and understand the bigger picture. I have used the technique of using a research wall to display all the relevant research outputs, in one place. The visual aspect of the wall triggers idea generation and enables project members to better understand research insights. Application I start the process by creating a graphic of the problem domain. To develop the graphic, I will draw from any existing material available to understand the environment. The existing material may be existing research data, manufacturing methods, market data and/or customer feedback. For the activity, I will divide the researchers into groups of 2-3 participants each specialized in a different area of study, such as chemistry, engineering and biology. Each group receives a copy of the graphic of the problem domain that they can write on directly. They will get following questions to answer, 1. What are the customer pains and weaknesses of the existing problem? 2. What are the improvements you would make to eliminate existing pains and weaknesses? Each group gets 30 minutes to discuss and answer the questions on the graphic. Then each group gets to display their answers on a white board which helps to identify the commonalities of different solutions. The research wall created at the end of the session is used to identify the most suitable solution to the problem presented. Insight and approach What I have learned from conduction this exercise is that while the graphics with their feedback is important in understanding the problem they are working to solve, more importantly this activity helps to share insights of individuals from different disciplines among their groups and encourage learning and using a multidisciplinary approach to solve the problem at hand. The graphic/research wall initiates discussion and encourages individuals of different disciplines to come up with a much more informed solution. During the final group discussion, they can clearly compare the different solutions suggested by different groups and pick the most suitable solution to the problem. The most valuable aspect of this activity is the shared insights and learning.
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7,222
NAME: Dharmendra Shakya Date: 31/24/2013 LEARNI NG TARGE T: I can use mind mapping to show how BIG IDEAS / THEMES are connected CRITER IA Level Level Level Level DEPTH of CONTENT (Knowledge) • Bare minimum of content covered • No extension of ideas evident • Shows a basic level of coverage of key ideas only • Attempts extension of a few ideas • Shows a solid grasp of most of the content • Shows extensions of most key ideas • Shows a solid grasp of all the content covered • Extensions of the key ideas show a deep understanding of the interrelated nature of the content Central IDEAS (Communication) • Present but difficult to separate from other information • Present but not clearly related to key idea • Clear use of picture or image that relates to key ideas • Stands out meaningfully and grasps the key ideas of the information presented via video text Key words/ Ideas / Images (Communication) • A little evidence of key • Images and keywords • Images and key • Images and key words clearly images. Has only a few are evident, but either too words clearly show an and dynamically show an keywords few or some are imprecise understanding of the content understanding of the content. • 5 or more of cut-outs from magazines, clipart, illustrations. Interrelating ideas (Analysis & Synthesis) • The links between larger concepts clearly articulate questions that • The links between larger concepts clearly articulate questions that • The links between larger concepts clearly articulate questions that • The links between larger concepts clearly articulate questions that can connect the topics (at connect the topics (at least 2) connect the topics (at least 3) connect the topics (at least 4) least 5) (These may be articulated during presentations) COLOR/ CODES/ links used for connections (Craftsmanship) • A little use of color, • Obvious attempt is • Clearly uses color, • Craftsmanship is skillful & codes or links to illustrate made to use color, codes codes, or links to clarify uses color, codes, or links to connections between or links to enhance connections and to meaningfully clarify connections ideas clarity, but there is inconsistency of application assist with memory for most aspects for all aspects of Mind Map TOTAL
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Reflection – Storytelling Challenge My name is Alberto and I’m a middle manager (one of many directors) of a Technology practice in a large consulting company. I play the role of a project manager (or sometimes team lead) in the implementation of complex corporate IT-systems, such as an ERP system or a corporate Data Warehouse / Business Intelligence system. My clients are big companies, usually leaders on local market. They work in different industries – oil & gas, metals & mining, coal production, power generation and distribution, agriculture and so on, – but often have typical / similar problems and requirements, so my experience is relevant to many of them. I’m basically a technical (IT) specialist, dedicated to ‘delivery’ – system design and implementation. Sales and marketing are not my favorite skills. But over the past three years I have been responsible for developing an interesting complex functionality (Commodity Trading application) for a large coal producer, and it makes sense to bring this accumulated experience to the market (to the C-level management in the relevant companies). Selection Storytelling looks like the right technique for promotion of our skills and experience in CTRM (Commodity Trade and Risk Management). My project team, together with the client, has come a long way, made some mistakes (not fatal), learned many lessons and finally achieved good results, so I can tell some interesting stories based on it. Application I have prepared two types of presentations about our project and CTRM experience: • Long story with a description of our client, business objectives, project approach, technical architecture and many details and examples. It was addressed to a rather narrow audience – for example, the participants of the metals & mining conference. • A more general and shorter presentation intended for a much wider audience– just description of base problems, typical client requirements and issues, and outline of the possible system architectures. Insight & Approach Then based on these materials (combination of detail comprehensive project description and kind of elevator pitch about CTRM) I was ready for any scenario – long story for experts, short introduction for newcomers and so on. But even very short story, to be effective, requires tones of background preparation – analysis of target audience, development of the logical structure of the narrative, a selection of striking examples from real life and … endless training.
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7,250
DESIGN THINKING FOR INNOVATION (Assignment) Manoj Gowda 1. Challenge: Describe your challenge, including all relevant information. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).5 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. Tool selected: Storytelling 1. I am the team manager for a student solar car team, EHPAD, based in India. Our team was founded in 2002 by a group of undergraduate engineering students who have passed down the baton to us, their juniors. We have completed 3 cars and are on the verge of building the fourth vehicle which will take part in an international solar event, known as the South African Solar Challenge 2015. We build solar cars from scratch with all the necessary regulations for the product to be a legal on-road vehicle. We also happen to be credited with the fabrication of India’s first 4-seater solar powered passenger vehicle. One of the challenges that we faced was acquiring new industrial collaborators and sponsors. Although we have been allotted funds by our University, industrial collaborations will help us build better vehicles and incorporate latest technologies which come at a significantly higher price. Companies/Industries have been working with students and have been constantly supporting/financing student projects. The challenge we face is convincing a prospective contact on how our student project is different from the many others and can have a positive impact on their brand image, the society and the future. 2. We have been around for a long time and have brought many laurels to the country and the University, the tool I believe will be helpful to our team is Storytelling. As we have noted in recent trends across all domains, creating an emotional story to which people can relate to or show empathy, could be deemed successful in many aspects. It creates a profound impact on people. I think a story based on pollution around us, how solar energy is sustainable and clean and the achievements of the team can lead an industry specialist to rightly believe that we want to make the world a better place. Therefore, I selected Storytelling as the design tool. 3. We began with the aim to create a prototype storytelling video and slowly added elements which could capture the emotion of the company executives. We emailed a group of college alumni who are working as specialists in various different fields about the factors they would consider if they had been showed the video. Soon, with the help of my fellow team mates, we were able to create a draft of the video which was admired by our University officials and faculty advisor. I believe the tool we used was successful as we were able to get onboard two sponsors within the first week. 4. I gained valuable insights by using this tool which I am sure I will be able to use in the near future. Storytelling turns out to be a great application for fairly new organizations to meet immediate targets as well as future plans. The team was excited to use a different, unconventional means of planning. It was a great experience talking to our alumni and others who provided valuable feedback with the respect to the tool. Many people usually confuse between the terms innovation and invention, it was an exhilarating experience for me to actually understand and learn so much in action. 5. The approach we used for this particular challenge worked well for the team. Out of the many other tools available, Storytelling was ideal and it suited all our needs. This tool could also be used to increase the social media presence of the team and could throw us in the right limelight which could prove useful in the near future.
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7,256
Example Reflection - Storytelling - Jose Brown Challenge & Selection Storytelling can be a great communication tool to utilize. You can be presented with a project or task and drill down to the actions items but if you know the “why” behind the actions it can make all the difference in a successful project. I am in the healthcare industry and I work with IT on various projects and enhancements. A recent project request from our OBGYN team to reduce delays in getting critical report results for high risk pregnancies back to the physician so they could take needed action. The current manual process included faxing results and many times took hours or even a day before the physician would see those results. This could add to an already risky situation. This project seemed straightforward and the benefits obvious to everyone on the team. But twelve months into the project and we could not get a successful test completed. Many factors contributed to the stalemate. We did not have a test environment to utilize and we had to use the production environment to test. We experienced turnover in key roles, COVID 19 delays, restricted physician availability and several other factors that added to the delay. Application I opted to create a process flow to assist with testing so we could visualize who was responsible for a specific task. We scheduled a meeting and opened with a specific patient story that illustrated the risks these delayed reports can result in without the change. Others on the call opened up about examples they have experienced. We discussed the length of time this request has been in process (many months now) and opened up the forum for ideas on how best to tackle these delays. Many heads with valuable expertise are better than my head and my limited experience with this report system. The visual storyboard opened up the conversation and we are able to visually see how many teams and individuals are involved in this process. Insight & Approach The results are still in the works. We are working through restricted schedules with testers and physicians. But the team is more open and responsive and I have a good feeling we will get this project completed much sooner than if we had not included the “why” this change is so important and the impact it has on our patients and internal customers.
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7,262
Visualization (Module 1) Challenge: I am the owner and founder of a solar company. My job is to create ideas to convince clients to use Renewable Energy Sources. My customers need to understand how a house plus energy works, how they can charge an electric car for free and how they can use free energy at home. I want to sell products through education. We have to find ways to convince them to sustainability. We want to present the process online to reduce costs and time. Selection: I personally chose the visualization for this task. I believe that this is the most effective method in my industry. I want to visually show the problem using examples and comparisons. I also expect the team to define the problem and solve it in a visual way. we want to create a set of questions and answers for our problem. The team must construct the responses as simply as possible. because it is really a key part of the way we communicate, whether we are aware of it or not. It allows us to think non-verbally. I also know that the most important thing is to visualize the idea first, because then you will be able to test the prototype in the wild. Each of the subsequent prototypes should be built with the user in mind and answer a specific question. Application: The first way to visualize sustainable development and the use of solar energy for free electricity and charging an electric car was the Power Point presentation. The method turned out to be effective, but only in a small group of participants. It required a presentation with an employee of our company who, through this tool, discussed the problem and educated our clients. Unfortunately, it did not involve our client enough and turned out to be boring. The second way is to prepare a solar calculator on the website. This turned out to be an easy, quick and cheap way to reach the customer and get his attention. An important element was to show the customer a common denominator for photovoltaic installations. Insight: Our team has built a design of a typical residential building, which they have placed on our website. In the upper corner, the team has placed a column in which the client himself provided the approximate size of the roof. The next column showed the location of the roof in relation to the geographical sides of the world (north, south, east and west). The third column contained the price of the electric bill that the customer pays every month. Due to the simplicity of the tool, we did not want to have more data than the three we need to visualize the solution of our client's problem. After entering the data, our client received graphically how to use energy. How many kilometers will the electric car travel. How much will its cost of electricity decrease. How many trees will the customer save by using renewable energy sources. Approach: I believe that i can use this tool globally, but i need to change our team's approach to generating customer attention. It is worth introducing a short video with the next tool that describes the basic energy problems of the client and our planet. This can cause more attention to the problem. A conscious client reacts more easily to the message about the problem. Steve Hernandez Poland
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7,265
Bruno Milani Challenge – How might we cultivate creativity in the workplace? I chose the challenge of increasing employee engagement in the Federal Government by cultivating cultures and leaders who inspire and unleash everyone’s creativity. Studies show that only 65% of Government employees are engaged at work. It’s lower in the private sector. But, as managers, we should ask whether we are contributing to their disengagement. Are we allowing them to share their ideas? To discover their talents? Are we bringing them along on the journey? To meet this challenge, I reached out to a group of leaders in the Government in charge of training and talent development and management. This like-minded group faces this challenge too, but may not see it in the same way. Selection - Storytelling To reach my audience, I turned to storytelling. I find that telling stories is a powerful way to connect with others and persuade them to listen to my ideas. We all grew up hearing stories. Of far away lands. Princesses and dragons. Magical spells. These stories fueled our imaginations and captured our attention. But what exactly is storytelling, especially in the design thinking context? As we learned in Week 2, storytelling is a design tool we can use to put human beings and their experience front and center. Storytelling is not only educational and compelling, it is informative and inspiring. The stories we tell can raise questions and offer our audience opportunities to contemplate the status quo and how we might redesign it. To address my challenge of driving more innovation in the Federal Government by creating cultures that support everyone’s creativity in the workplace, I told the story of the current environment. As one of my teachers, Deek Mela of the design firm, IDEO, says, “every innovation begins with a story.” I explained how employees may become disengaged because they don’t feel comfortable sharing their ideas. Maybe this is because managers rejected their ideas before or didn’t allow them to speak up. I combined appealing to the rational and emotional concerns of both the employees and the managers, and explained how my audience might have the ability to use learning and development to reframe and reshape culture to alleviate these concerns. Application To tell my story, I designed a webinar presentation. Specifically, I wanted to take my audience along on a journey. I wanted them to know what it felt like for employees who feel like their voice is NOT heard, but who have a lot of ideas to share. But, as the lesson in Week 2 explained, I thought about my audience and their needs and concerns. To start, I researched recent articles about employee engagement that my audience often referred to, including from Chief Learning Officer magazine and Deloitte. I even asked friends who have this role what their interests, concerns, and needs were. I actually reshaped my presentation then after colleting this data. I then developed a Powerpoint presentation for my webinar. Because my audience would not be in person, I created simple slides with one image and a few words on each that helped me guide the audience on a visual journey through my story. For example, when talking about how we develop a “creativity scar” when people reject our ideas, I just wrote the words “creativity scar” and had an image of a broken heart with a bandaid on that slide. Other slides were similar. My story reminded my audience that we are all creative. We play and use our imagination as children, but we grow out of it, or it’s taught out of us, as Sir Ken Robinson says. I then described how instead, we could cultivate cultures and leaders who support everyone’s ideas. I even took them through some creative exercises to give then a feel for it themselves. I told the story of a disengaged employee and how we might collaborate to change the culture to allow her to share her ideas. I even explained how we could use design thinking as a collaborative tool to achieve this goal and how we could cultivate leaders to lead for creativity by using design thinking tools. I ended my story by asking them to think about how they might reframe their jobs or experience, thinking about it from their users’ perspectives – how the employees they lead might feel or think, and to question what they really want and need. As a result, my audience was energized and felt passionate about my ideas. Insight After my presentation, some told me they found my approach and strategy easy to implement and started using “how might we” questions to collaborate together, as I suggested. They told me they really connected with the feeling these rejected employees had based on the story I told. My story helped put them in their employees’ shoes. Some examples I gave, like my first boss telling me “we don’t pay you to think” really resonated with my audience. Looking back, I would stress those personal examples some more and early on. Approach Alternatively, I could have created and presented mindmaps that highlighted specific insights from interviews with employees who felt their ideas were not heard. I could have created personas that summarized the themes and patterns from multiple employees, developing examples of those. In a way similar to storytelling, this would have allowed me to focus on the questions to be answered, but based on the empathy and insights gained from specific employees.
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7,271
My Submission for completion of design Thinking for Innovation by University of Virginia on Coursera. - Rashid Kt Challenge I am a member of a company with a product range from cosmetics, soaps, detergents, soda ash and so on. The company has positioned itself as a niche in the low-end detergent and soap market. However, now the challenge is to retain upper middle-class consumers who will occupy the high-end market eventually. The project is to launch new products for the high-end market. Selection I have already considered various design thinking tools like visualisation, brainstorming, mind- mapping and their pros and cons. There are lots of ways but the most appropriate one for this challenge is Learning launch. Briefly speaking, the tool of leaning launch revolves around the fact that a business plan may not be the immediate reaction to any idea. In reference to the video lecture by Michael Ebert, business plan is a traditional approach where we tend to assume financials projections like returns based on our judgement. But in the end, they’re just guesses. And we end up tweaking them until we hit the rate. Instead, going for an experiment and testing a hypothesis is an assertion. Application The experiments done were fast and cheap. I made a hypothesis: Launching new products for the high-end market will help to retain the upper middle-class consumers. A group of persons in form of the upper middle-class had this specific problem in form of a need for products that solve their high-end needs. The learning launch of the new product we did surveys to find out these needs by quickly engaging with the customers and testing our assumptions. After the process, we applied the selected tool of learning launch in the following two ways that meets the need better than current: 1. A Fabric wash market with immense potential due to the benefits that the soap melts less in water, had better stability and thus longer duration i.e. improvising the quality. 2. Instead of door-to-door selling, using channels like online platforms, retail stores and supermarkets where the upper middle-class comes to shop. Insight By applying the Learning launch tool, we looked at the market with a completely different paradigm. We looked from different perspectives and took the company to a higher level because after the tests, data confirmed it. It was an important step before launching a whole range of products and changing the company’s products portfolio. This is what the customers want, we as a company can do it and the economics can sustain it due to the need in market place. This creates the WOW zone. Approach I had considered all the advantages and disadvantages of leveraging the several design thinking tools for this challenge. Learning launch is the most appropriate tool. It gave insights on the basis of these two launches. All future launches will reflect these insights. If we have to select an alternate tool, the second choice would be mind-mapping. I’d lay out the data for everybody to see and ask them to leave notes individually for any learning that they believe should be incorporated. Clusters would be formed and insights would be generated.
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7,293
DESIGN OF A SOCIAL ENTREPRENEURSHIP Judith Van Den Heuvel CHALLENGE: The challenge is to implement a social entrepreneurship that offers better job opportunities to everyone. By this activities people's interest increase in contributing more to an undertaking of this kind. Spending on unsustainable products and inadequate campaign marketing budgets are a problem. The project is limited in resources , that is, budget and employee time. Social entrepreneurship is basically a non-profit business that seeks to provide a solution to a community problem. We will focus on trying to discover what the members of a social enterprise have as their objective. SELECTION: We have gone through various activities such as the search for social value and its sustainable development goals. Design thinking tools, so we're ready to try the learning launch the tool. Generally speaking, the learning launch is an experiment intended to quickly test an idea and a prototype. A prototype in a social enterprise is to find 1st Mission, 2nd Vision, 3rd Impact. APPLICATION: For our first learning launch, we focused on the structure of company B. In particular, we wanted to see if we could implement more than three sustainable development goals, projects, and processes to adapt project management methods. We have as an example the Ballon company that uses 5 sustainable development objectives: 1. End of poverty 2. Quality education 3. Gender equality 4. Reduction of inequalities 5. Sustainable cities and communities This is why for the design of a sustainable business model in a "company b" our work challenge is reflected in the implementation of these objectives. We carry out research and training to better understand the subject. Then, courses about what a social entrepreneurship is, to structure our tasks and processes in a more agile way. These two sessions occurred within 4 weeks. We hoped to produce a document with a clear description of our new developments. For our second learning release, we focused on gaining clarity about our exploration techniques. This tested our assumption that our prioritization of techniques is in observation, but we realized that it was the root cause of our challenge of creating a social enterprise. Our team completed an anonymous survey. In addition, to help us with the Guided Visit technique, a tool learned in the entrepreneurship course; The surveys included questions about the problem definition, potential beneficiaries, and feelings about the change, and were conducted within 6 days. INSIGHT & APPROACH: By applying the learning release tool, we identified our assumptions and designed releases to test these assumptions about how to suggest being a non-profit. In addition, we think about the anticipated results, hoping to find that a more streamlined approach would improve the way we view specialized consumer companies, and that both our team and key stakeholders would be quite open to the new way of investing in a good. Social . Our actual results were slightly different from what we anticipated: While we were open to prioritizing business modeling in a social enterprise, key sustainability stakeholders had questions about capital for company design, among others. In the future, we hope to improve and design a prototype with all the key parts. Since we've been through various design thinking tools and activities already and are at this stage in the timeline, the learning launch is the right tool. As we already said, our team needs to review the information gained from our first two releases and incorporate this information into future launch designs. Future launch designs should reflect the information gained, the progress made, and approach a compelling solution ready for full deployment.
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Md Carrillo lisarose@gmail.com diazkristen@gmail.com https://www.facebook.com/amanda37 Reflection - Storytelling Challenge As a consultant and advisor of innovation projects at a recognized university in Colombia with recently and rapid growth due to its accelerated relationship with the business sector, the variety of innovation projects and challenges that I have had to attend to is very wide, from companies of large multinational industries to small agricultural companies. During an innovation project advisory program, one of the advised had the vision of improving or revolutionize the “pharmaceutical sales representatives" visit. Since he worked for a large pharmaceutical company, and the situation of the Covid-19 pandemic did not allow Pharma Sales Reps to develop this action in the traditional way, given the policies of isolation and social distancing given by the government. We advanced in the challenge under the design thinking approach, empathizing with the interests and needs of Doctors and Sales Reps, looking for a value proposition that fits in this service. Every time we pulled a stone out of the hole we were digging more and more appeared, but we couldn't find the desired gold. Finally, the group of stakeholders who involved in the problem were many more than the first two we initially thought, we were starting to see the forest beyond the tree Selection We were no longer faced with the need to design a value proposition for this service, but rather with the need for a whole business strategy that involved more links in the value chain before and after the pharmaceutical sales visit. We could no longer see only pains, gains and jobs, we had to see something else, things that could not be evidenced only with an interview with several interested parties. We needed to identify insights for trigger a disruptive strategy to revolutionize the pharmaceutical sales visit. Hence, the task was then to build stories that allowed us to see life and understand their emotions and experiences, supported by Empathy Maps and Personas. Md Carrillo lisarose@gmail.com diazkristen@gmail.com https://www.facebook.com/amanda37 Application The stories were shared with different interest groups of the company and people who matched the Personas profile, to improve and complement the stories through several iterations. By sequencing the stories of each of the Personas around the pharmaceutical sales visit, lots of insights were identified that would potentially help increase the sales of specifics products driven by the Sales Rep, building a value chain for the company ensure the purchase of its formulated products. The typical pharmaceutical sales visit is now a concept that will undergo a disruptive change in the following stages of ideation. Insight Building the history of each of the stakeholders immersed in the value chain was not easy, it required several iterations, each allowed identify what we did not know, what could happen, what would happen if, until we were finally able to complete the real understanding. We could now fully appreciate the whole landscape in a single painting. The stories were developed and completed through interviews with the different stakeholders, each time a question arose or a new Persona was identified. Until the advised was able to tell the stories and understand it in an empathic way with the situational experiences of all those involved in the problem. Approach Now that I really know the power of storytelling and how it allows me to empathize with the user's experiences in a problem scenario, as well as identify valuable insights for the innovation process, I will start in my next projects building stories. I will let Storytelling give us the inputs to documenting the problem in others well-known innovation tools, also using visual thinking as a means of the innovation process, but storytelling as a transformative conduit from the problem, to data, to insights, to ideas, and then to business concepts.
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7,319
Using Visualization to rethink the login process Design Thinking for Innovation – Bas Klaas Challenge What is the point in providing great online banking tools, when the customer doesn’t log in? In my company, a large bank, we encountered the problem that a large part of our customers didn’t want to login online to use our banking tools. Instead they went to our brick local branches, in far larger numbers than our competitors. That was a big problem, because the costs of the physical banking activities at the local branch are far greater than the costs of online banking activities, thus creating a large competitive disadvantage. In the past there had been efforts to optimize the login process. In the end this resulted in a better technical login, but not an improvement in numbers of new customers that login. Our challenge was described as: “improve the login process so customers who now go to the local branch, use our online banking tools instead”. Selection How could we stay away from the trap of only marginally improving the login? We decided to use Visualization. This would help us to get to the core problem and come up with more creative ideas. We could then combine the insights and really leap forward. Another major reason to use Visualization was to get all team members aligned: we wanted to prevent that in an early stage ideas where shot down because they were deemed technically too challenging. Visualization helps to create a shared starting point for idea generation, and enforces the notion that we all are going to work together to create the best possible solution. Application We used Visualization in two ways: in presenting the information that we gathered as a starting point and to visualize possible solutions. In gathering information, we asked team members for inspirational examples they knew of login processes. We printed these examples and pinned them on the walls. We also interviewed and made videos of customers who visited our local offices, and asked them what they liked about their visit (we never mentioned our online channels). We showed highlights of these video’s to the team and visualized key remarks. We also made prints of the current login screens, to show what customers encounter when they login. We then asked the team members to draw what our customer encounters both physically and mentally when trying to login. That provided powerful insights in which areas we needed to improve. In a session with all team members, we went through all the input on the wall and let everyone identify possible improvements and opportunities. These were written on post-its, and grouped into key findings. We visualized the key findings to ensure that everyone had the same understanding of the key finding and to make communication easier. Every team member then identified the most important findings by placing stickers on them. That gave everyone an insight in what the group thought was most important. In visualizing the solution we split up our team members in small groups and asked them to visualize their customer journey on paper. To help them, we prepared outlines of a computer and mobile screen which they could use to fill in. When all groups had finished this exercise, we pinned the papers on walls and focused our discussion on the unique elements. That led for example to an interesting idea: add the local bank employees picture in the login screen, because our customers value the familiarity of the local employee. We then let the groups merge the different customer journeys into one, which we then prototyped. Insight I discovered that process of sharing all information visually, and presenting the shared insights visually is really effective to get everyone on the same page and get everyone involved in the process. It has the strong benefit that after the sessions, there really is a shared understanding and drive to realize the solution together. When I was just using words and group discussions without visualizations, often it appeared that everyone was on the same page but after a few days I realized that was not the case. Another insight I had was the importance of regularly summarizing visually, for instance summarize the key findings. That really helped to ensure that everyone was still on board and also eliminate any miscommunications that occurred when discussing together. Approach While the approach was successful, I believe that it would have been better to let participants comment on their inspirational examples instead of just putting the examples on a wall. Often it was one detail of the example that they found interesting, and that was lost when we printed the example. Therefore the examples were barely used and referenced in visualizing the solution. I’ve also learned that it is really important not to focus too soon at the possible solution that was presented by the visualizations, but also take note of the implications of the presented solution. For instance, we should have broadened our visualization, and also interview the already digital customers and visualize their needs. Then we would have taken the effects of the change on our already online customers into account. So, while visualization is a very useful and powerful tool to help achieve a shared outcome, next time I will make sure that the scope of the project is clearly defined and includes all relevant stakeholders (in this case including the existing digital customers). Then it becomes much easier to define the right scope for the visualization.
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7,321
Reflection: Visualization Submitted by: Ori Abrego Challenge Working in the chemicals market segment, I have seen many changes and advancements in products and processes over the years. During that time however, the culture and norms had remained relatively static – until recently. The industry is now changing, driven by a shift in the generational balance as Baby Boomers and Gen X starts to give way to Millennials and Gen Z. This shift is creating the challenge for our company to shed traditional communication methods (emails, posting memos on bulletin boards, etc…) in conjunction with fully embracing technology, and find new and better ways to communicate and pass on information; ways that will be embraced by the new and future workforce. Selection One of the strategies selected to accomplish this was to use Visualization. This was chosen for a couple of reasons. First, visualization is a stark departure from conventional communication methods, which have always been very formal and text-based. Secondly, the use of pictures, info-graphs, and video in on internet based apps and platforms as the replacement for conventional methods is in-line with the expectations of the generational shift and the new work cultures being created. Finally, visualization was chosen out of being opportunistic as our company was converting from Outlook to the Google Kite platform. Application Google Kite has many non-email based features that could be an option to put through the processes of “what if?” and “what wows?” To facilitate a new and more effective method of communicating amongst our business team, we settled on using Google Communities as the “what works” in this project. The mission of our Area Community Page is to act as a resource to broadcast important announcements and information, and most importantly to celebrate individual and team wins. Embedding picture, info-graphs, or even videos that help convey the message are mandatory. Of course, there is a function for feedback and comments, which are encouraged. Google Communities can be accessed from any company desktop or laptop, and the app can be installed on any smart phone. Insight To this point, the Area Community Page has been a success. The number of invited members that actually submit posts and participate in the discussions is higher than was originally anticipated. As word spread to other Areas in the East Region about our project, we received requests from outside of our team to join our Community Page. This naturally led to other Areas now instituting the same idea – a complement to our Team that we are proud of. As a final insight, we had originally set the parameter that anybody could submit a post for publication on the page, but it was held for review by a senior level manager for approval before actually going live. In the beginning while this was still in effect, submissions were coming in only sporadically. The Team met to address this, and decided to remove the parameter. What a difference that made! With the formality of managerial review removed, along with the delay between submission and posting caused by managerial review – participants in the Area Community Page were now free to post at will. This exponentially increased the amount of postings in any given week, and naturally also the feedback and resulting conversation. This also brought this project back in line with the original intent of moving away from formal and long-standing communication methods to a more modern and forward thinking one that would be embraced both today and tomorrow. Approach In hindsight, if we had utilized a Learning Launch, we could have realized the negative impact of the approval parameter on the rate of postings in a much smaller setting, instead of having that hard lesson impact the initial roll out and first impressions. I can see that regardless of how confident you are when you get to the “what wows”, a Learning Launch should be part of your process.
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Bank X UGANDA Jaime Smit is the president and CEO of Ayoa Mind Maps Uganda (Rockwell Business Center Ability Youth Initiative Uganda is a youth led non-profit organisation which envisage building a cohort of self-reliant young leaders contributing to the growth of the African continent. We are working across Uganda with young people especially those in universities to forefront societal change in areas of education, financial inclusion ,livelihood and civic spaces. Since its inception, iOS has been incorporated fully and now operates legally. His leadership journey has greatly improved after his experience at RELA NEA .The opportunity to undergo training at RELA NEA has enriched him especially in managing relationships, clients ,stakeholders and resources mobilisation. Meeting a network of like- minded people who are willing to push growth of the continent .After the training at the RELA Regional Leadership Center East Africa, he was empowered to build and manage a cohesive team. We have built a ten-year strategy which termed as Construct Africa. Construct Africa will impact 10000 young people in 10 years in areas of education and financial inclusion .Through Construct Africa, we have impacted over 1000 young people through the career guidance and mentorship program . A program that works with Uganda’s remote secondary schools to offer career guidance ,in career and choice ,youth digitisation and soft skills training ,information sharing and bridging youth to affordable ,accessible and equitable education opportunities . With the surge of COVID- 19 and closure of schools ,the program is running online and impacting over 500 young people currently. We have also launched a new program ,"the ability youth economic empowerment program which focuses on financial inclusion of young people at university and those that dropped out from university. The program focuses on savings and investments and we are offer non collateral security but secure and affordable financial services through our CGS (campus group savings ). Our primary goal is to ensure that young people can save ,invest and scale there by creating opportunity for work for themselves and for others .We set up a target of 1000 youth in 10 years and 100 per year and since March we have 51 young people enrol to our program .However, this pandemic has limited our resources and we are currently looking for more partnerships to enable us to scale our impact to the grassroot . This story keeps me thinking upright and looking forward to working with young people to change the world at large, solving challenges with possible solutions and collaboration with like minded people.
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STORYTELLING Paula Collins 1. Change and selection Storytelling enables me to develop a deeper connection with the audience. I work with teachers and I prepare them in their permanente teacher’s training. I consider that storytelling is a fundamental human experience that unites people and drives stronger, deeper connections. I spend my time finding ways to inspire teachers. Sometimes they don’t want to participate in courses because they have a lot things to do and they don´t earn enough money to participate in courses but I use this strategy to motivate them to study as an inversion. I share stories of my life in order to help them visualize how we can get success and get more incomes. I through my story they connect and I can realize what are their needs for training. With this information I can design courses according to their learning needs. 2. Application I have a story about using storytelling. When I have to motivate teachers to participate in teacher’s training courses I tell my story. I was a professor for 15 years at a university. I was a teacher very recognized by my students. But one day I decided to study for a master's and doctorate. There I met very successful professionals who presented their experience and work throughout the country and the world. I lived in a small town and had never traveled to teach at other institutions. One day, a friend invited me to give a conference with teachers. She invited me to give a topic for an hour to 500 teachers and although I had never done it when I finished, everyone applauded and the director of an institution of the capital of the country spoke to me to prepare directors and teachers in the capital of the country. In that moment, I realized the great impact that my presentation had caused. I went back to my university and started looking for specialized courses in my profession.. 3. Insight and approach When I took these courses I met professionals from all the cities of the country and they invited me to other events. At that moment, I realized that my best investment was to participate in specialized courses of my career. Now I am a great recognized speaker in all of my country. At first I thought that the time and money I invested would have no return, but it was the opposite. Then I had to quit my job at the university and I am currently working giving lectures and training teachers in my consulting company. I have my own schedule and it allows me to give work to other teachers. This story allows me to motivate other professionals to take the courses and to receive my advice and then I invite them to participate as speakers in the congresses or consultancy that I am in charge of. This course help me a lot to improve my job.
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7,382
Aylin Osorio Reflection-Learning Launch Challenge I´m a college student in my first year of International Business and Marketing degree my challenge is to have a small or medium business where me and my mom are partners. My mom is an entrepreneur, consultant and coach, she already has her own business about computer science. We want to make customized grocery bags painted by hand and establish a partnership with diverse drugstores and supermarkets in which to sell our products and thus establish a contract in which both entities benefit. Selection We have selected the learning launch tool, since it’s like a trial and error. A hypothesis you can try in a quick way. Application For our principal learning launch, we focused on what people want. We have done research and a lot of surveys. We started selling them as an alternative of plain colored bags with the promise that they are unique, there will never be one like the other; since there was recently a law about banning and fining the use of plastic bags to avoid and minimize pollution and contamination in our country. Actually, we´re having a pretty positive reaction from the public. For our other learning launch, we are establishing contact with small family stores and pharmacies and if they sell well, we are thinking of expanding to supermarkets and pharmaceutical chains throughout the city. To do that, we participated in some workshops for entrepreneurs offered by some organizations, in which we had the opportunity to establish a network, in that way we were able to offer alliances and carry out surveys with other businessmen. Insight Aylin Osorio We realized that with this tool we could expand our limits. With this method, we quickly knew what the results of our hypotheses were so that we could improve the product every time something did not turn out well or did not have as great an impact as we wanted. We learned which materials to start using, which processes were the best in terms of quality/price and so on. We had ups and downs that we could correct and improve with the fast results that the learning launch gave us. Approach This course gave me a new approach to design thinking and the learning launch method. I think that, with this type of business, this is the right method to use. My mom and me are having good sales for such a young business, we still have a lot to improve but with this tool, I know we will go far.
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7,404
Peer-graded Assignment: Reflection For this activity choose Storytelling (Module 2) Mind maps (module 3) in order to successfully carry out a very important networking project in the construction of the Accenture headquarters building in Buenos Aires, the challenge was to change the mentality of the team of technicians who were unmotivated and did not work as a solid team I was very thoughtful because the project had to be delivered on time but the obstacle was the technical team, there were no other barriers, neither economic nor infrastructure, materials and equipment, we had everything, but the lack of motivation and lack of companionship was overwhelming putting the project at risk. My idea was to hold daily meetings of 15 minutes applying agile methodology with the technicians and we chatted about the performance of the work, but also about soccer and tactical stories and thoughts of famous coaches, for example Pep Guardiola among others, this decompresses the work environment and everyone They are passionate about soccer, these tactical stories and epic matches motivated them and changed their mood, the performance was increasing and thus they themselves were able to create their mental maps and contribute ideas to the meetings. In summary applying Storytelling (Module 2) Mind maps (module 3) I was able to achieve a collective mentality change in the team of technicians, solve a problem creatively in the Design Thinking style and as a result close the project in a timely manner. Jimena 30-12-20
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7,408
Challenge Describe your challenge, including all relevant information. I am a cofounder at https://jones.com/tags/wp-contentpost.html , a agtech Startup specializing in setting up and operating farms and also consulting other farms to be efficient. Hydroponics is a practice of growing greens and veggies on a water and is one of the solutions to feed more with lower resources and carbon footprint. In one of our projects, we were called up to solve a failed crop cycle in one of the farms in India. The farm had been commissioned on schedule and all plants failed to grow after a 40 day cycle leading to a wipeout of all produce. We went in to rescue the farm. Selection In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). We selected Mind Mapping as the tool of choice. The hydroponics is an evolving technique and lots of unknowns in the field. It was very important to leverage the combined ideas from all and brainstorm to solve the problem and identify the cause of the error. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). What is : We sat down with the farm team and documented all the process they follow and asked crucial questions of “why” they did a particular activity in a way and what were the determining factors in those choices. Without prejudice, we all sat in a circle time every day twice to speak the mind. The agronomist, farm electrician, water supply in-charge, organic pest controller shared their actions over the past 60 days in the farm, and also offered their views on what may have gone wrong. The key findings from the studies were these – a) The plant roots were affected and unable to pick up nutrients from the water b) Algae growth on the pipes led to nutrients being unavailable to crops c) Organic pesticides were in effective against some strange flies affecting vine plants d) Humidity levels fluctuating through the day in unplanned way e) Grow lights (Special purpose LED lights used to simulate Sunlight) ineffective. What If : We worked with the teams and analyzed the patterns and anti-patterns to create heuristics from the data to identify the black spaces and white spaces. The problem causes was a simple set – a) Lack of correct water usage (Reverse osmosis water not used to save costs). Normal well water causes algae in pipes b) Algae in pipes causing pests c) Improper fan/pad system design causing air flow gaps affecting humidity d) Grow lights mistakenly replaced with normal LEDs. What Wows : a) We cleared up one grow area , decoupled from rest of the farm and experimented with simple RO water (5 gallon bottles) to see the algae growth process. b) Replaced grow lights in same sector. c) Fan pad systems reprogrammed to avoid air drag. What Works a) We are in post seedling stage and results are very encouraging – the algae growth is zero and no need for any pesticides in the last 3 weeks b) No humidity issues faced in the test sector. c) Grow lights still under testing, effects being measured and visible after 35 days. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The tool from Mind mapping exercise was very useful – rather than take a random approach or keep doing the same things again and again, we found the approach very useful in being able to nail the problem and avoid a massive loss in having to redevelop the farm from scratch. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. In retrospect, if the owners had employed a visualization approach upfront- the farm would not have gone into this stage. In more layman terms we found a lack of strong documented and visual directions for the farm operators.
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7,411
Reflection - Storytelling Challenge & Selection Storytelling is a very helpful tool to creatively relay what we want to say. In a job where the processes and policies are complicated to understand, I have been often told that the easiest way to make our audience understand is to tell a story, incorporating what is needed to be discussed by relating it to factual experiences. We use storytelling to help our them visualize, for us to gain a more authentic feedback about what they understand and on what else we can improve. Then we try and use this information to improve and develop our strategies. Application I have tried applying storytelling when we entered a competition about process improvement. We were discussing our suggested process changes to a panel that consists of unibankers. However, our mindset was to explain the process in the simplest way possible so that anyone, especially our clients who are not knowledgeable of the in-depth operations of the bank can easily understand it. So, we started with true- to-life experiences of our clients and slowly built a connection to convey the importance of our proposal. Insight and Approach By using the storytelling tool, we were able to successfully explain the need for our proposal and shed some light to what our clients are actually struggling about. Our team were able to establish the proper connection and it worked really well, it was easily understood and the benefits were recognized. Sometimes we think that storytelling may not have that big of an impact, but if we try and listen to the stories of the people around us, we would know how all of the events in our lives are interconnected and, in a way, we could get insights on how to better ourselves, and our work. We could use this tool as a means to think of breakthroughs that can help others. Storytelling is present in our everyday lives; we just have to use it into our advantage and consider it as an asset that can benefit not only us but the people around us. Jose Camacho
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7,427
Alberto Campani XIMB- Bhubaneswar VISUALIZATION VISUALIZATION Challenge & Selection: I am an IT student. Visualization is a special tool, especially for me. Because very easily I implement it in any field. This is my second experiment, I am using it this time too and I hope to be successful this time as well as every time. Visualization is a best tool and used for visualize the solution of problems virtually. I am using this approach with my clients, the management team of the company that controls the website or application calls me website problems and I solve it using this approach. Application: Visualization is not an actual drawing but the process of how you can imagine the solution for given problem and make the document like e-r diagram. Sometimes I will draw the graphics for it. First, I will take the existing system’s documents, materials, information and old resources for understand the system. First, I collect all the information of my project, then formulate a hypothesis based on all the information or write it on a note. This is very easy way to understand the solution of any problems. Sometime, I draw the picture of it to solve the problem and I am successful for fix it. Insight: By applying the Visualization tool, I realized how it can help me in all projects. And as I use this method always give me more benefits. It’s increases my development skills and always help me to overcome the mistakes. Alberto Campani XIMB- Bhubaneswar VISUALIZATION Approach: I have worked with many tools before, but with the help of this tool, I can easily reach the definition of the project. And using this method I am saved my precious time.
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7,438
Football Academy Challenge Julian Ramirez Background and Challenge I work in a foundation in Chile which plans and develop football programs for children between 7 and 15 years old. The foundation started very local in a vulnerable neighborhood with just a couple of kids. As the neighbors started hearing about it the academy grew more and more every year. For many families, football is an important part of their life and for some even a way out of poverty. This year we wanted to expand to the neighborhood next door, and we carried out many surveys and went knocking door to door to collect helpful data about the people who lived around the football field so we could plan the insertion into this new market satisfying the community necessities. The challenge was to properly understand and analyze all the data collected to get useful insight about the costumer’s behavior and preferences related to the football programs. Selection of a Design Thinking Tool Taking advantage of the tools learned in this course, I proposed we use the Mind Mapping Tool as Patricia Rodriguez said this “is looking for patterns and insights in the large quantity of data you’ve collected during your exploration of What Is”. We needed to better understand the consumer and come up with the perfect program to maximize the social benefit and I believed that carrying out a Mind Mapping exercise could be extremely helpful to achieve our goals. Application of the Tool Using the step by step presented in the Design for Growth book by Gaby Martinez and James Allen we develop a Mind Mapping activity which consisted in the following: 1. Creation of 5 different possible football programs, including days of the week, hours of the day, activities, games, number of coaches, number of students, orientation of the project and type of accessories and equipment, using the data the community gave us. 2. Invitation to a sample group which included 5 kids, 5 parents and 5 other random members of the community (A shop owner, the person in charge of the football field, a teacher from the local school, the mayor and a nurse). 3. Presentation of the 5 possible programs to the guests. 4. Ask them to write down preferences, what they like and what they didn’t. 5. Made 5 groups in which there was a kid a parent and a member of the community so they could discuss the different programs and make a list of preference, and the aspects they value the most of each program. 6. We took all the insights and design the criteria to decide which path was the optimal to follow. 7. We finished with a nice barbecue and a football game to spend some time with the community. Insight of the Results The steps explained in the last section gave us the necessary data to really understand the consumer, not only a superficial view of the community but their personal interest and preferences related to the football programs. We learned for example that for the parents was essential that we asked for good grades in school to let them play, something we hadn’t considered before, or that younger kids in the classes preferred to play fun games rather than just a football game while the older students just wanted to play football so we decided to divide the classes into two section according to their ages. This also helped us to make differentiated exercises according to their skills level. The Design Thinking Tool gave us the steps to better understand the community’s necessities rather than just what we thought was best. The breakdown and analysis of the data collected was so much better using the tools because it wasn’t just a word counting but a deep learning of the person behind the paper including everybody in the neighborhood. Approach for Next Time For the next data analysis, we might do a Visualization to properly imagine and design then day to day classes, so they are perfect in every aspect. The tool used in this case was extremely helpful, I wouldn’t change it, but maybe if the challenge is different, we might need a different tool as well. For the preparation of the class, the selection of the games and activities, even the equipment I think Visualization is a great tool and could be really useful.
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Overcoming the Known Unknowns by Applying “Learning Launch” May 30, 2020 Yogi Yates Challenge: Describe your challenge, including all relevant information. The company I consult with has been trying to move toward the Agile methodology for project management, initially through the software engineering group and slowly expanding to other parts of the business. The main challenge that I encountered as a change management consultant is that, where software developers have used Agile for most of their career, most of the engineering disciplines favor the waterfall approach. As a result, project teams struggle with the notion of iterations and sprints when they are used to having the entire project plan in place before starting. In order to adapt the change management planning approach, I first had to get the project teams comfortable with the Agile methodology. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). In my initial assessment of the problem, I identified two key issues: first, familiarity with Agile was not consistent or uniform across the project teams, and in an engineering organization, that level of ambiguity and open-ended planning creates more than a little bit of angst. Second, the adopted methodology for change management across the corporation is heavily anchored in waterfall processes, and is, all by itself, very rigid and bureaucratic. To bridge the knowledge gap and begin moving in the direction of a more Agile approach, I selected the Learning Launch tool as a way to test some assumptions and possible approaches without creating unwarranted disruption with the ongoing project efforts. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). In selecting the Learning Launch approach, I had to think of a quote from Donald Rumsfeld, former Secretary of Defense, “… there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.” The uncertainty that is inherent in the Agile methodology is not comfortable for aerospace engineers, but walking them through the process of identifying the "known knowns" and the "known unknowns" in terms of current and future application of the work helped to temper this. By guiding the project team through the discussion and answering the questions: "What do we know? What do we not know? What do we need to know? How do we learn what we need to know?" I was able to get them to actively reshape the project approach, and embrace the idea that what we were really working on was a product that has customers internal to the organization, not a project that would be launched and checked off of a list. We knew why we had been tasked to create the in-house capability to support knowledge management and to facilitate access to a repository of data. What we could not have anticipated, but where we suddenly had a use case to test from start to finish, was how COVID-19 and the need for information about its effect on our business would drive adoption of the capability we were building. It also forced the project team to realize that there was much that was unknowable as an entire body of knowledge was being created in real time. To see how this would inform our approach to the project, we launched a pilot initiative specifically focused on COVID-19 response, and observed the level of interaction, engagement and contribution to the knowledge base that was possible without any direction. As a result of this testing and observation, the project team realized the need to continue with the baseline project as originally specified, but with a built-in flexibility to adapt and rapidly create communities of practice where the type of interaction and knowledge sharing that would happen anyway could be harvested and captured for the future as well. And the project team acknowledged that it was essential to adopt an Agile mindset to allow the product to evolve with the needs of the business. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). I have worked in organizational development and change management for over a decade, and most of that time has been spent with engineers and software developers. The most significant observation I've made through these years of consulting and with this project in particular is that, with engineers, it is very difficult to overcome the need for certainty. Acknowledging the inherent tension between the known and the unknown, and helping the project team see this as a call to action to think differently about scoping the project and testing different approaches, made it possible to guide the shift to a new mindset and an iterative approach to the project. By proving that the modified version of our project and change model was able to flex to the immediate and unanticipated needs of the business, and in the process to become an incredibly valuable resource to the organization, we were able to reach a level of comfort with the unknown, allowing for the possibility of co- creation of solutions based on the real-time needs of our internal customers. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. In a strange way, it was fortunate that the pandemic forced us to challenge our assumptions about the true purpose and potential of the knowledge management capability we were developing. I feel that the Learning Launch approach enabled the project team to grapple with the ambiguity of the situation and test tentative solutions that they may not have been willing to experiment with in a normal "business as usual" situation. Ultimately, it turned out that the emergent communities of practice needed a slightly different version of the product we thought we were creating, and through the testing and observation process we were able to achieve a "Yes, and" solution: the team stayed true to the original requirements while building adaptive capability that could flex to the future. The other tool I would have considered using for this project team is Journey Mapping earlier on in the process, to better understand how the tools and capabilities would be used through the lens of our diverse internal customer groups. Through our observation of the communities of practice that emerged during the crisis, we were able to "reverse engineer" the journey of our users, but in our initial work on the scope and capability design, we would have benefited from these additional perspectives much earlier in the planning stage.
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7,469
Luis Hernandez STORYTELLING Challenge & Selection Storytelling is an excellent tool that design thinking gives us. It helps us a lot because the process of empathizing is the most important thing in design thinking and through a story we can make our audience feel included, understood and even make them smile. I select this tool because personally it is my favorite since I love the way the stories are told, I find it fun for the public and also because it is something so well elaborated you can reach many places with it. The fact of studying, analyzing and developing a story for the promotion of our product is something fun and often moving. I share stories that have marked both me and my family in order to generate a special bond with our customers, and I also use this link to improve because thanks to your comments I can improve either my product or the way I share it with the public. Application To carry out the storytelling I can think of a story in which people feel included, for example, a household product. The story begins by revealing a person who has a boring routine and who does not enjoy being at home, nothing interesting happens in his life but one day he finds a bird that follows him to his home, he is bored lying down when Suddenly he realizes that the bird poops on his table on the terrace, he is forced to clean but then he realizes that he had not been on his terrace for months, without enjoying it and with that the idea comes to him of having a party in it, and when you have everything ready, you realize that you need a grill and that is where the solution occurs: a semi-professional grill at a good price and easy to order. It is a story that occurs to me a bit quickly, I could refine some details, but this is the way that storytelling is carried out, with this I can go to a company that is in charge of selling this type of product and tell them how we can promote their products. Insight & Approach Undoubtedly, storytelling has been a tool that gives us a lot, with the story told above it can be deduced that such basic products can complement something as Luis Hernandez important as socializing, getting out of the routine a bit and that is how we also empathize in people. Thanks to this course I can see in a different way everything I need to be able to make my ideas clear and thus have more possibilities in the world, have more options and be able to see beyond what I have currently done.
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7,490
Learning Launch By: Abbas Hernandez Challenge: Problem: • At company X we have an ongoing issue with employees complaining that their ideas are not being heard. This is due to a lack of transparency with ideas that are submitted. The current process includes submitting an idea via an online form and receiving an email confirmation that it has been received. Another issue is the backlog of ideas received cannot be processed by Management. This has led to decreased morale within the organization. Project Scope: • I am the project manager for the Change Management department implementing a transparent ideation tool that will allow management to quickly evaluate ideas based on the following scope: o Goal: Implement a new ideation tool to provide transparency and boost morale. o Audience: 4000 employees from various departments within the organization. o Budget: $300,000 o Completion: 3 months o Resources: internal and external o Departments: Communications, IT, Legal, Compliance, Human Resources, and Change Management. Selection: The team conducted 40 interviews across the organization that included every department. From the interviews personas of the entire employee base was established. Using those personas, the team felt the learning launch tool would have the most impact. It would provide transparency and boost morale even if the ideation tool was a failure, at least the employees would see that the company is trying to fix the issue quickly. Application: Our learning launch was the pilot implementation of a 3rd party crowdsourced ideation cloud based SaaS platform called Faucet. Faucet had several benefits that made them the obvious choice. • Deep understanding of our industry. • Cloud based platform. This made implementation very fast. 3 months exactly. • SaaS (software as a service) platform allowed us to keep costs at a minimum. $250,000 total cost. • Crowdsource ideation challenges: This was a process where the Senior Management posed a challenge question to the 4000 employees. The employees then could have the option to submit an idea, vote on an idea from their peers, or comment on their fellow employee’s idea. Based on the voting a commenting the great ideas rise to the top. Then Senior Management selects the winning idea from the challenge. Expected metrics were recommended by Faucet: • Employee participation: 30% • Number of idea: 400 • Active employee participation: 50% Insight: By implementing the learning launch of Faucet our team saw the immediate impact in real time. In the first week of the challenge we had 30% participation and over 300 ideas submitted. During the life of the challenge the final metrics were as follows: • Employee participation: 45% • Number of ideas: 476 • Active employee participation: 75% After the challenge a survey was conducted with the participating employees and the management team. The employee hailed the transparency of the platform, they liked being able to see idea get voted and commented on. They also enjoyed being able to expand an idea via commenting. Management also enjoyed the reduced workload. Having employees vet a majority of the ideas provided gave an immense relief. Using the old idea vetting process those 476 ideas would have taken over year to analyze. By testing our assumptions of crowdsourcing an idea challenge the learn launch was a huge success. Approach: Given the deep understanding of the employees via the personas the team felt the learning launch was the right tool for the job and based on the overwhelming response, those assumptions were correct. Hopefully the continued use of the personas will provide the homeruns on a regular basis. The team will revisit the personas on a quarterly basis by conducting in refinement interviews.
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7,504
Design Thinking for Innovation June 12, 2020 Elizabeth Pedraza Challenge Our consulting team worked with a Planning and Scheduling Division of a family-owned pasta company with inventory problems resulting in lost revenue. The company had times when they had either too much inventory (food was going bad - obsolesence) or too little inventory (back- orders or shortages), both situations resulting in unhappy customer relationships and lost profits. Our team was brought in to understand and find solutions to the company’s inventory problems. Selection The team decided that a time-series visual view of the historical actions taken by the relevant parties would illuminate opportunities for improving inventory-related decision-making. Seeing what happened, people could then discuss what happened and why. This should lead to ideas for process improvements to solve the shortage and oversupply issues. We believed that doing this would help reduce waste, increase margins, increase revenues and please customers. What the team chose, after careful consideration, was the business intelligence visualization tool Microsoft Power BI. Power BI allows the creation of interactive graphs, which a user can, without any skill or training, manipulate or filter to show multiple scenarios or views of the underlying data. This was a simple, visual way for everyone to gain insight into the problems and thereby trigger useful conversations leading to collaborative solutions. Application In addition to quantitative data gathering (and cleansing), particularly sales order, production, shipment, and inventory status data, the team spent many hours interviewing officers and line people. They wanted to include multiple perspectives on what happened, hoping to reveal the thinking that lead to poor decisions in the past and suggest better ways to handle similar situations in the future. The choice of Power BI and its graph of inventory data told a visual story. Because the graphs were simple, easy to understand, and single-page, everyone could look at a chart and quite easily see which weeks the company should have made more of a particular type of pasta and which weeks they should have sold pasta from existing inventory. They could also see order patterns and production patterns, or lack thereof. By seeing these patterns visually and intuitively, it was easy for the stakeholders to offer improvement recommendations. Insight The visual tool was a nonverbal way using colors, symbols that could convey messages to all stakeholders, create conversations leading to alignment and explaining patterns which lead to ideation and prototypes of solving the problem as we learned from overall design thinking. One of the biggest insights from the ideation sessions was how thirsty people are for more information when asked to make decisions or improvements. The most common questions from the team usually began with “Can we …..?”. They wanted more information to overlay with what we presented. Can we look at this by customer? Can we look at this by region? Can we look at this by salesperson? Etc. In Power Bi, if the data exists, the answer is almost always “yes”! Curiosity was palpable in every session. Easy visualization of complex data stimulates creativity. Approach The clients (pasta company and customers) were very satisfied with the visual solutions our team offered and demanded more. Our consulting team were satisfied with the platform we used and created more graphs showing different pasta skus and applications of company inventory data. The clients have enhanced the tool themselves since the first workshops. Next time our team will definitely use Power BI again, but we might spend more time up front, collecting (and cleaning) more ancillary data, [e.g. forecast (past and future), raw materials supply, or sales/marketing promotion calendars] and moving it into the Power Bi database so that more “what if” scenarios could be run on the spot. We under-estimated how curious the team would be and how immediately thirsty they would be for more scenario modeling. Having that instant response while the team is fully engaged seems to be much more productive than re-convening at a later date to take the next steps.
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7,516
Miguel Herrera Reflection – Learning Launch Challenge I work for the Loss Prevention Department at the largest oil company in the world located in Saudi Arabia. I have worked as a safety and health professional for my entire 20-year career. As a senior expat employee, I am recruited to take on special projects and mentor younger staff. Recently, I was charged with creating the Loss Prevention Brand and enhancing my department’s image throughout the Company, which is essentially throughout the Kingdom of Saudi Arabia. The challenge is to transition from an approach of strict compliance to a customer service approach where our staff are looked to as partners instead of police officers. Selection Several years ago, I took a short Lateral Thinking Course and decided to use the skills from that course to conduct a lateral thinking workshop with a group of 20 employees who represented both genders, different experience levels and different nationalities. The intent of the workshop was to generate ideas we could put into action to improve our image. Before the workshop, I took a refresher Lateral Thinking Course through Udemy. Application Since the workshop took place during the COVID-19 Pandemic, it has to be conducted through Skype. Ideally, this workshop should be conducted live with flip charts all over the room; however, after a year of everyone being forced to learn how to use Skype, the execution of the workshop went very well. I provide a background on the lateral thinking concept to warm up the group and then I facilitated four group exercises. One Skype meeting was established for all participants. In addition, four additional Skype meetings were set up for the 20 employees who were divided into four groups. After each exercise, everyone came back into the main Skype meeting to debrief. The four exercises were; 1) Check Your Assumptions, 2) What If the Opposite were True, 3) Break the Rules and 4) Ask Questions. Approximately 250 ideas were generated during the four-hour workshop. After the workshop, the ideas were categorized and prioritized. Some ideas were quick and easy to implement while some ideas required a project. Insight By using the learning launch tool, the lateral thinking workshop in this case, our team generated ideas that could immediately be actioned. Everyone was pleasantly surprised on how successful the workshop was. Instead of team members multitasking during the workshop, which often happens during Skype meetings, everyone one was fully engaged. In addition, some employees who may be timid to engage in a large conference room found it easier to participate in the workshop on Skype. Approach The lateral thinking workshop proved to be extremely successful and our team plans to conduct similar workshops for other department projects. When we eventually return to normal and have face-to-face meetings, we most likely will conducts these types of workshops live in conference rooms. However, we proved that online workshops can be very effective.
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7,537
Reflection - Visualization Challenge & Selection As a curriculum designer assigned projects to create training materials and programs for call centers for a large corporation, sometimes our training requests are very vague. It is up to the designer to work with the client to determine the actual needs and goals of the client. In order to create an effective training program, the materials have to improve or meet the client metrics or goals. If those goals and needs are not determined at the beginning of the project, the training is a waste of time for the participants and a waste of money for the client. Application I often use the Visualization method when interacting with clients to determine their training needs and goals. “Visualization is the transformation of information into images that you see, either literally with your eyes or figuratively with your mind’s eye.” Elizabeth Ahmed and Richard Brown Designing for Growth – a design thinking tool kit for managers. A visualization method I use frequently with clients is a method created by Cathy Moore called Action Mapping. “Action mapping is a streamlined process to design training in the business world. Its goal is to help designers:  Commit to measurably improving the performance of the business  Identify the best solution to the performance problem  When training is necessary, create challenging simulations, not information presentations” To implement the method, I set up a conference call with the client and set expectations to discuss the client training needs and. The client is to bring examples of why the training is needed along with the expected outcome of the training. For example, which metric or goal should the training achieve? The meeting starts with a whiteboard and in the middle is the client training request. From there, the client links out various topics or ideas that should be addressed, or could possibly be impacted by the training. The loosely drawn map shows all of the various topics or ideas that come from brainstorming the training request and needs of the client. Not all of the ideas or topics will be used, but by visualizing how the training can impact the client’s business, it gives them the opportunity to decide if the training is truly needed or should the request be revisited to determine if a different approach to the request should be considered. Insight & Approach The visualization method and action mapping methods helps avert unnecessary training and the expenses that go with the time and effort being put into a project that will fail to meet the client needs or request. This method is just one of many methods different designers may use when discussing a training request with a client. The Journey Mapping method can be modified to be used with the client during the analysis phase of creating training materials. “Journey mapping is the representation, in flowchart or other graphic format, of the customer’s experience as he or she interacts with your company in receiving its product or service.” Elizabeth Ahmed and Richard Brown Designing for Growth – a design thinking tool kit for managers. When discussing the training request with the client, the designer can request the client walk them through how the company’s customers interact with the customer service agent. What are the customer expectations and what are the company’s expectations of the customer service agent during this interaction? By having an understanding of the customer service agent’s job and how it impacts the company’s customers, the designer can create a better training product to help enhance and meet those expectations. I have in my design tool box various methods to help me understand my client’s training request. By using by the visualization/action mapping and journey mapping methods, I can improve the process and create a product that fulfills the clients request and helps them improve their metrics and reach their goals. 2/18/2019 – Alma Munoz
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7,548
Alejandra Padilla Final Project: The family trip Challenge and selection The tool that I will use for this project is the mind mapping because I consider that it is one of the most important alternatives, since it allows us to look for patterns and perspectives to problems solution, and we can explore our creativity with this. I like the mind maps because I use them for my schoolwork and is very easy to use them. I think is the best way to synthesize information clearly. The mind map it is a creative, intuitive, visual, and attractive way of presenting information that is confusing. The challenge that I chose to apply this tool is about choosing a destination to go on a trip with the family, we want to be 7 days in the city, we are looking for a city that has many things to do and know, like museums, restaurants, parks, monuments, and others. We do not have a specific place, we just want to know some place in Europe, and we can travel any season of the year. Application We must first clarify our ideas. The first step is to choose 5 alternatives of countries or cities to which we want to go, then select 2 options that interest us the most. The next step is making a mind map of each option. In each map we will include basic things, starting with the places we can visit in that city, what activities are there to do like: museums, restaurants, parks, and others; what is the best season to travel, prices of flights, hotels. We are going to complement the map with the information we find, trying to be brief. Once the maps are ready, we will make a comparison with the information and choose the option that best suits us. List of 5 cities: 1. Madrid, Spain. 2. Paris, France. 3. Rome, Italy Alejandra Padilla 4. Amsterdam, Netherlands 5. London, England The two cities chosen: 1. Amsterdam, Netherlands 2. Rome, Italy Mind map example: Insight and Approach I consider that the creation of mental maps greatly facilitates the process of ordering ideas, because it allows to do it in a simple and creative way. It helps to summarize the information clearly, which allows us to better analyze the alternatives we have and help us make better decisions. In our case, organizing the information in such a simple way allowed me to share it with the rest of my family and that they could choose the destination they want to go to as a family. Alejandra Padilla Also, each person can contribute something that enriches the information; and the elaboration can be individual or group. In conclusion, it is a very useful and simple tool to make decisions, and without a doubt I will continue to use it to synthesize information and clarify ideas, since it allows to have a very enriching creative process. And probably, next time I will try to apply this tool to some problem at work, and I will elaborate the mental map in a group way.
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7,581
Jose Jackson – Design Thinking for Innovation Reflection – Visualization Challenge My challenge that I have selected is setting up my own company! After many years of being a CEO of an Economic Development organization I have decided that I will open my own company. Selection I have selected the Visualization tool, to achieve an understanding of the opportunity and problems for myself as well as a reference group to identify and define viable solutions to the opportunity. I also have selected this so I can use a diagram to visually see all the components in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities. Application I used this approach with myself first to start the process by creating a straw man graphic (like a mind map) to do a brain dump of all the components of the opportunity. To develop the straw man graphic, I will draw from any existing material and experiences that I may have available to understand the environment. There is supporting material to assist in this process such as Jack Canfield ‘visualization techniques to manifest your desired outcomes’ to assist in the process. The template I often start with also has a column on the left to identify Partners and Collaborators and a column on the right to identify Threats such as competitors, Industrial relations constraints etc. After I complete this I will then undertake the same type of process with my reference group. After the group looks over the whole idea I will then look to break up the group to work on the independent idea ‘clusters’ that have developed for a deeper dive into the areas that have been articulated. I will ask each group to use questions such as 1) What key elements are missing? And, 2) What would you change? Then I have each group report out on their answers and explain why for the rest of the group to understand the logic. This feedback and different ways of looking at the opportunity would create a process and map that is ‘market tested’. Jose Jackson – Design Thinking for Innovation Insight & Approach I think it is very important for the group to be in an environment that is non-threatening and very open to different ideas and perspectives. It is also important for each of the stakeholders and groups to have a chance to express their opinions and receive positive feedback and suggestions in a group environment. This approach that is very visual as well gives a plan that can be updated and changed with additional information and ideas. This can occur throughout and at the end of the process and also gives way to open ideas being expressed. This approach I feel would be helpful at any stage of a project to ‘market test’ and ground truth the projects direction. I would definitely think that the open nature and ease of this process is very inclusive and is valuable to all businesses as a tool that adds a lot of value and buy-in!
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7,591
Storytelling solutions for stories that need telling By Joe Hernandez 1. Challenge: Describe your challenge. We define storytelling as the art of telling stories. Therefore, the first thing we must do is agree on what a story is. A general definition may be a succession of events ordered in time, but, a very important element is missing… our emotions. It is our emotions that create bonds between people. Our emotions link us with one another and create relationships. Relationships will then allow us to sell our services. It does not matter whether you are a small entrepreneur or a large company. If you do not know how to generate positive emotions in your potential clients, you will not sell. And good stories can generate very positive emotions. It is important to remember that without emotion, there is no story. My challenge is to be able to promote the island’s (in which I reside) project to convert it into a SMART island , in order to reduce the damage that has already been done, and to improve the quality of life of all of those that enjoy this beautiful island. 2.Selection: In your own words, briefly describe the tool you selected I chose the Storytelling tool. There are many ways of storytelling, especially when wanting to captivate a certain audience. I chose the “who are we?” type of story. This type of story is used to introduce ourselves, to have the public get to know us and our mission. It is our own, personal story and, as in any good story, there must be a conflict. In other words, a challenge that we have had to face and from which we have emerged. Becoming a more reinforced company, which has helped us grow. People like to see that the speaker also has problems like them and can overcome them, because that creates inspiration and help. “Hard times” are one of the most powerful, empathy seeking and important stories to tell. Especially when you explain how you felt and what you did to get out of the struggle. It’s all about transparency and showing that I am afraid and doubtful about the future of our island. This in turn, makes me seem more human and links me better with my audience. The key, I learned, is to always push to be authentic, and to not make things up or exaggerate. A lack of honesty is easily detected, and authenticity has its reward: public loyalty. 3.Application: Describe how you applied the tool you selected to your challenge I studied who I was targeting, those who enjoy this beautiful island. The story has to do with the purpose, to promote a better quality of tourism. I explained why we are transforming our island into a SMART island, why we are focusing on efficiency and sustainability and how we strive to leave our island better than the way we found it. I explained the island’s history, how it has evolved through the years and how tourism has affected everyone’s lives here. The transformation has truly been astronomical, and even though it has brought many positive changes, it also brought many consequences. Species of animals becoming endangered, ruining of landscapes, contamination and pollution, corruption and economical inflation. The key was to use logic in explaining the story, giving it meaning to create an emotional attachment, and offering solutions for a better future, for the benefit of all of us who enjoy the island. 4.Insight: Describe the insight you gained from applying the tool you selected to your challenge I learned, by applying the technique of storytelling, that every story has a structure that’s composed of: A Body. It is the presentation, the approach to the initial situation. It may be that the conflict has not yet appeared here, or you are already beginning to intuit. The important thing is that, at some point, something happens that leads us to the next part of the story. A Knot. Here the conflict is raised openly, and the protagonist looks for solutions to resolve it although he still cannot find them (otherwise, the story would end here). The important thing about this phase is that learning, growth occurs here. And this is what will allow the conflict to be resolved. An Outcome. After several attempts, the protagonist finds the solution and solves the problem. It is no longer the same from the beginning. It is wiser. It has learned, it has evolved, it has grown. It has truly succeeded. 5.Approach: Describe what you might do differently next time Next time I would concentrate more on the fact that we must know ourselves at a deeper level, the better you know yourself, the better stories you will build. Let’s be ourselves, the public likes authenticity. It is also fundamental to always get the audience involved in the story, and to get them involved. If the public does not feel identified with the story, a bond will not be created. It is important to also project our ideas. To tell our audience about our vision, our mission and our values. A laugh or a chuckle can go a long way, it is also crucial to use humor, there is nothing better than humor to win the public over. Stories are a very powerful tool; we should always try to avoid the temptation to manipulate and cheat with our storytelling because it can always turn against us.
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7,604
Innovation on Cafe In our local area, I found a café which was recently modified. Before that, the business was not that high, but the business has increased rapidly. The modification means the Structure of the café, Tables, and the atmosphere of the café by setting new things. With the increase in the techniques and the varieties of coffee around the world, it is time to evolve to other processes and Methods. The café has introduced new offers for the customers and taking the feedback to increase the availability of the products and new concepts. The chance of innovating new techniques is multiplying, and we, the users, can modify the needs how we want and make use of new things. To create new things, we have to think in a new way and allow ourselves to think differently. We can choose the varieties that people like and should know what things people are interested in and modify what we don’t know. So we should select accurate tools and select new businesses. Designers come up with their thoughts and ideas and help to generate new ideas and grow the business. A growing company has many tasks as compared to existing companies. They should increase the market of the business and expand the business. They have also given reasonable offers for the customers and made things happen. We should improve the tools and give more time to increase the business. By Sharan Chauhan
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7,632
Date: 22/09/2020 Name: Farjana Iqbal Challenge and selection Storytelling is a spectacular tool to reach out to people's minds and feelings. It's a great technique that I use with our clients. I work with individuals who have Alzheimer's disease, who need support and intense care. I spend much time inspiring and focusing on their feelings rather than using words. I struggled a lot to understand their desires and emotions, so I devoted a specific day in the week to communicate with each other and to share each story they have, even if it's from their imagination. They always have a different story to tell. I use the information I gained from these sessions to ascertain their goals and interests and figure out different plans and strategies to know what they lack and need to overcome Application The real story behind using storytelling started when I was in a campaign to support orphans. I tried to explain the importance of hearing people express their feelings and addressing their individual needs. I found out that the organizing company failed to contribute to the children and did not know what each child desired. Although it seems hard to ask each child what they want, it's an excellent opportunity to create a better environment for them. I started posing a situation that confronted me when I was at school. I remember an orphan girl who had always been bullied and scorned in class. She used to set outside class to cry every day. I could tell she needed immediate help. When I encouraged her to challenge her fears and not be ashamed to say to the teacher. She started realizing my words and noticing it might make a difference. All she needed was support and love! I started telling her my story when I was bullied in the school bus, I was beaten and insulted every time, but I confronted my fears and told other people who helped me interfere with this problem Insight and approach Well, surprisingly, she started feeling comfortable and realized that she has to do it! She started opening up and told the teacher, and finally, she stopped the bullying. I learned from what I experienced is that you could inspire people by telling your story. Storytelling is a potent tool to consider. You can reach an individual's feelings and emotions. You can change something eventually! I told this story to my colleagues in the campaign here when they started changing their ways and policies to contribute to the orphans in a completely different way. This course taught me how powerful storytelling is. I can make a significant difference in the future with my ideas using the various techniques I learned. Now I'll manage my problems and challenges in a very different mindset.
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7,645
Learning launch Challenge Allow me to introduce myself, my name is Francesco and I am the ICT manager in my organization. My native language is Spanish. Recently, the human resources sector raised the need to automate the process of registration of interested to a roster of consultants. Currently the procedure is done manually, registering in an electronic spreadsheet, the information provided by each of the interested parties by email. This project must be ready in about 20 or 30 days. To define the scope, we met with the human resources managers (2 officials), who generally process the information that arrives by mail in documents. Given the brief period to find a solution and proximity to its launch, we will try to narrow the scope. We will focus on automating this process, to obtain a database with the necessary information. This will allow searching and classifying the specialists who apply. It will be necessary to use a corporate development tool with an agile methodology to obtain results quickly. Selection In the first instance, we analyze the current process with the human resources team, through the "Mind Mapping" tool, we identify the difficulties generated in the data processing. In second instance, to obtain the user's vision, we conducted 20 interviews to possible "postulants". That information was added to the previous "Mind Mapping". Then define the problem, we delimit the minimum scope of the prototype, considering the resources and the short term to go to production. The technique that we decided to use " learning launch", can quickly give us a formed idea and a functional prototype in the agreed term. Application In our first learning launch, the web form was structured and the minimum data required by the applicant was defined. We wanted to define the relevant data of the applicant, to speed up the registration process to our roster of specialists / consultants and their subsequent classification. For that, we carried out, within the first 10 days, 2 meetings of exchange of opinions with those who interview, select and hire the applicants, experts in specific areas. In our second "learning launch" we focus on optimizing the processing of information from the registration forms and the CVs attached by the applicants. The automation of these processes is essential to improve the productivity of the tool. We meet with Human Resources to clarify roles and tasks (analysis of the CV and approval of roster registration) when processing the information of the applicants. The clarity and agility of the procedure are consulted, depending on the structure of the form and the relevance of the data requested. With this, it is possible to optimize the automation of the registration process, cv request by email to the applicant, for a later approval of both, CV and data entered on the web registration form. In this way, the prototype will allow the search of specialists according to the defined criteria. Today we are already planning a third stage to continue refining / improving our system and adding necessary functionalities for future stages. Insight When applying the "learning launch" tool, our team identified that by automating the registration process through WEB forms and sending the CV by Email, the possibility of facilitating data entry and processing thereof. Because of the meetings and interviews conducted, the process was optimized, rejecting obsolete data and establishing the minimum data necessary for a better classification of the applicant specialists. Validating through mandatory fields that enter all the required data, consequently obtaining a more complete database. This allows greater efficiency and effectiveness in the validation of applications to the Roster of specialists. Approach After the complete implementation of the tool, it is visualized as progress from the manual registration of the information of the applicants (received by mail in Word format and organized in Excel spreadsheets) to its automation by recording relevant data, previously discussed and defined, in a web form and the CV enclosed by mail. We believe that our team adapted to this new way of working that tries to clarify procedures, validate or quickly dismiss the assumptions based on the information obtained. It is the main advantage of using a tool as a "learning launch" that is complemented with agile methodologies, approving that in our meetings important results can be obtained in a brief time. We managed to comply with the project time, obtaining a functional prototype developed with corporate tools, avoiding extra costs in our budget. Based on this experience, we believe that future designs can be improved if this methodology continues to be applied to obtain a definitive version that satisfies all the parties involved.
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7,663
ENSURING UNIFORM FRUIT QUALITY By: Lalisa Cruz Challenge In my last employment, I worked in a start-up food manufacturer in Metro Manila. I was the sole R&D personnel in that company, and part of my job was sourcing suppliers of fresh fruits. Having no prior experience with procuring fruits, it was a huge challenge for me to find a good, reputable supplier to transact business with. As soon as I was able to find a few good ones, the bigger challenge for me was to ensure that the quality of the fruits is uniform among the suppliers I found. Selection I selected the storytelling tool for this particular challenge because I believe that it is the best tool in obtaining the relevant information I seek. Since the challenge was for me to ensure that the quality of fruits is uniform among the suppliers, I had to know the postharvest processes that each of the suppliers employ. Application I talked to the suppliers individually. In a casual manner, I was able to obtain non-proprietary information from them through the storytelling tool. They shared with me their postharvest processes and from there, I found what specific processes produced the best quality fruits. As such, I was able to determine the particular supplier to use as benchmark. With the supplier’s express consent, our company adopted these practices as subsequent process steps for those lower quality fruits coming from other suppliers in order that all the fruits have uniform quality. Insight This tool effectively improved the uniformity of the quality of fruits. From the experience of using this tool, I was able to gain the following insights: (1) storytelling is as effective as objective approaches; (2) storytelling gives us relevant baseline information which we can work our improvements from; and (3) design thinking, in general, utilizes the lean six sigma approach. Approach I wouldn’t use any other tool in this scenario because the suppliers’ postharvest processes are internal to them, and so it is only through storytelling that they are able to share such information with people outside their organization.
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7,668
Using Mind Mapping to Study the Issue Related with Online Education [Amira Ali] Challenge The challenge I have chosen is to study how the college experience can be optimized in the post COVID-19 world of online learning. With the global pandemic, most colleges have switched to an online mode of learning. This means that many students now attend classes from their bedrooms. I want to look at this from the collegiate level as I am a recent graduate who completed her undergraduate course through online mediums. The college experience is not merely an educational/learning one, the socialization functions also assumes importance. Something I have noticed, for example, is that a lot of talk about what people miss about their college is the ancillary programs, or even just the ability to speak to their friends between classes. By choosing to look at this challenge, I want to gain insight into all the different kinds of issues that come up with the switch to online learning. Selection The design thinking tool I have selected to implement is the mind mapping tool. I have chosen the tool as I am still in the „what is‟ stage of the challenge. I am still identifying the problems, and trying to establish patterns and linkages among them. According to the „Mind Mapping Tool‟ video with Amira Moore- “Mind Mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality. The goal is to establish criteria for the „what if‟ idea generation phase.” I will be creating a personal mind map, of my own thoughts and reflections on the subject, as I am attempting this challenge for personal insight. Application I started by taking the base of the challenge which is a college. From there I looked at the functions which I separated into educational and social. The social again separated into events such as parties and functions (graduation, orientation), networking events, and extracurricular activities like gigs or other allied activities; interactions with people, making friends, meeting faculty, etc.; and exploring new surroundings. The education aspect separated into classes, resources and assignments. Each of these have several aspects under them. At each point I tried to make note of whatever came to mind with regards to the particular topic. These are illustrated in the diagram. I also tried to demarcate areas that I thought were connected with each other, such as assignments and resources, and the social function of people with both classes and assignments in terms of interactions. Insight Three ideas struck out to me as insights. One, the idea that people, and interaction between them are crucial to education. It‟s the ability to have discussion inside and outside classroom spaces, as well as interacting with faculty members that contribute to a holistic education. Interaction between people is also necessary for assignments, especially those that involve group work which is essential to learn how to work with people. Two, the idea of access to resources as necessary, not just in terms of readings or video lectures, but also infrastructure, other technical equipment, and even an internet connection. A person from a lower socio- economic stratum may not have access to these, which makes it difficult to obtain an education. It will affect both classes, and assignments. Three, is the independence that one gains. College is supposed to be a space of exploration, not just of physical surrounding, but also inner mental spaces of a person, to examine interests and aptitudes. This becomes difficult when confined to an online medium. The insight that I obtained was in line with what I assumed happened. But I also have realized that the problem is much wider than I had anticipated. Several factors which I have not factored into the min map are important, but I do not have the experience in these areas to note the exact issues faced. This is terms of faculty and administration. Approach The application of the mind mapping tool to this problem is limited in its scope. It only scratches the surface of the underlying issues. It is also the product of only one person‟s thought processes. If this was to be implemented again, it should be with a group of people, from different backgrounds, who can be a representative sample of the populations. The experiences and suggestions of a group will give a more holistic outlook. There are also several other avenues to consider such as faculty access to resources, and what the college space provides for them.
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7,676
Example Reflection – Storytelling (Design Tool) Low Percentage of Graduates Employment – Sanella Submitted on: 17th April 2020 Submitted by: Om Ahmed Teto Challenge I am a staff member in Strategy team at Sanella which is one of the leading federal higher educational institutions in the United Arab Emirates. Part of annual strategic performance measuring is to track certain number of KPIs (Key Performance Indicators) and OPIs (Operational Performance Indicators) by extracting, calculating, validating and verifying the results achieved along with comprehensive examination to the supporting docs and row data submitted accordingly. It is noticed that the KPI argued of %Graduates Employment in 12 months where Sanella keeps scoring poorly and low (less than 30%) despite all the efforts/plans made is reflecting negatively on the image of the federal institution and damages the reputation of its graduates at the local jobs market. Hence; it has been decided to uncover the reasons and discover elements behind slow achievement and low rates of graduates’ employment by considering some elements via conducting the tool of storytelling. Selection The design thinking tool chosen of DT box is “Storytelling” simply because it puts human experience front and center knowing that we’re dealing with graduates in this example. We lean heavily on this tool to support exploring reasons of low rates of employment among the university’s graduates. This selection is also meant to deeply utilize emotional connections and to know the audience further. Application Alumni from the same university was invited to conduct a storytelling session since the storyteller was once in the same position as the graduates concerned which is anticipated to provide refined understanding and deep analysis toward their issues, feelings, thoughts and career setback. During storytelling the level frustration caused by un employment was well discussed to establish two side communications linkage and to create bonding moments with audience. A story about a graduate who spent years at home struggling to find a suitable job was told in an interesting way to have the audience engaged. Additionally; some questions remained unanswered to build a level of suspense. The clear sequence of event was logical to navigate audience that eventually the Alumni in the story found a job at the private sector although a career at government sector was initially targeted. The ultimate finding was discovering alternative areas for career success and advancement. Moreover; the audience similarly interacted and presented their moments of tension and pain. The storytelling as a design thinking tool helped all to get the same awareness and understanding of the problem discussed where all looks forward to solving it. Insight By applying the tool of storytelling and via involvement/engagement of audience the impact and outcome was significant. The audience came to find that many job contracts at private sectors and banking sectors were declined since graduates believed working at the government sector comes first. This was the main reason of low rate of employment among graduates of Sanella. The pursue/seeking of jobs at only one sector didn’t improve previous results of graduates’ employment. But the storytelling tool supported shedding light on different career paths to be pursued to minimize unemployment rates. Future wise; incorporating this design thinking tool to tackle the percentage of graduates’ contracts offering will be tracked and closely observed to study how well utilized the tool is in a certain timeframe (12 months). Approach The tool used here is found suitable to capture direct insight of audience and to provide answers to relevant questions. The design of the tool led to satisfactory solution of a traditional problem. Also, the storytelling in this example made an excellent reflection by transforming the employment strategy to become live, practical, characteristic and personalized. If time allows it other alternative approaches would have been considered as well such as: • Ethnographic Interviews: because this tool would have given a reality sense, genuine feel of graduates’ life, career hopes and unarticulated needs. This tool would have also provided deep insights of the issue argued. • Brainstorming: this tool would have been conducted not on the traditional way. It would contain structured techniques, triggered questions, collaborative ideas, multiple rounds of silent writing ideas that is shared by all to tackle the problem of poor rates in relation to graduates’ employment.
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7,680
Coursera ­ Design thinking for innovation  curated by professor Crystal Luna    Maxprodesign ­ Mind mapping by Jonathan Vieira    Challenge & Selection  I own a Graphic design Studio in São Paulo ­ Brazil, add value to clients by making innovative design & communication is our priority, here is the site from the studio: http://www.tate.com/ , ranging from a variety of segments like packaging design, visual identity, promotional work, advertising, illustration, the studio has two employees that are also partners, one is responsible by the administrative issues like account services and financial, the other is a graphic designer with more than 20 years of experience working in some of great agencies in São Paulo, having know­how in the creative industry including the last 6 years leading an intern creative design studio inside one of the biggest food companies in Latin America ­ the ability youth initiative ­ it is also the main client of the agency.  The challenge is to increase revenue, add new clients to be less dependent from this only client and strategically increase growth.  The chosen tool is Mind Mapping to understand visually how the enterprise is formed, map how structured we are, then seek the best way to be well known by the industry and more prospects.    Application  The initial starting point was to gather all information we could find and access, interviewing all stakeholders, assembling old jobs that made part of our past and significant cases we've done, all of these to understand how is the universe where the studio is based on.  With all information collected Mind Mapping tool was selected to establish criteria for what comes next.  Noticiing that everything could fit in the business model canvas, a tool that allows to describe, design, challenge, invent, and pivot the business model, it's a tool that can easily be found on internet ­ http://www.melendez.biz/postsabout.html ­ I made 8 building blocks to fill with the most valuable information:  Key Partners ­ Key Activities ­ Value proposition ­ Key resources ­ Customers Relationships ­ Channels ­ Cost Structure ­ Revenue Streams.  I made a big panel with these blocks and with sticking notes me and my partners put all the information in its respective blocks, ex: in Key partners I add sticking notes with all of our suppliers like illustration studios, photographers, printing graphics, accountability services and others.  When it comes to Key Activities, it refers to the main ones such as graphic design, consultancy, advertising and package design.  On the Value proposition block it was gathered everything that is added in value to our clients, ex: increase in sales, flow communication with the team, customers and the need to promote discounts. And so goes on with the other blocks until complete everything and made an organized business model that can be organic changed and have the information reorganized according to new information that appears in the process.    Insight & Approach  With all of this process Mind Mapping tool helped me to organize and visualize how my business is interconnected, bringing the insights that I need to move forward to experimentation, it allowed me to see how my Customers relationship is connected to my Channels and Key Activities with Key Partners.  Intuitively in one place it’s possible to see everything related to the business model created and joining with the business canvas it was the perfect union that is required to in one place have all the information related to my business and bring the possibility to attend my clients much better and construct the strategy that I need to increase revenue and gain more clients to accomplish my goal that is to have an independent graphic design agency.
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7,697
Pong Ng – Reflection – Visualization Challenge I am a Product Manager in the digital space. My current project is to implement a complete redesign of a government agency’s website. The goal is to drive up interest and therefore increase the number of quality candidates applying to work at this agency. My team tackles design challenges using a human-centered approach. We started our project off with a Discovery period where we employed ethnographic research and affinity mapping to draw out users’ deepest pain points and effectively synthesize those findings. The challenge was figuring out a way to quickly translate those insights into designs, to validate those designs with users, to update those designs, and to revalidate before pushing to Engineers. We wanted to get the designs right as to avoid the additional cost of excessive rework down the road. Selection I felt the best way to handle this challenge was with rapid prototyping using the Visualization tool. Visualization is the act of translating thoughts into a visual format so it can be easily shared and discussed among teammates and users. As opposed to written notes or just verbal explanations, Visualization enables people provide an easier and more effective way of communicating information. It provides context and helps jog peoples’ creative juices. I selected Visualization based off Angela Myer’s discussion in Week 1. I learned that helping folks visualize something may improve the chances of achieving a sense of agreement and consensus. Visualization would help draw out conversation and solicit feedback in a way that a verbal overview would not. In the end, it was the best tool to help align our designs to users’ mental models. Application I suggested that we begin the design phase by using low-fidelity prototypes. I wanted designers to start sketching out solutions in a quick, iterative manner. Although the prototypes were not in color or finely tuned, it allowed designers to flex the right side of their brains in a creative way. As a Product Manager, I was also involved with sketching out various solutions. These wireframes were no more than basic layouts with squares and circles. These were built out for various pages throughout the website and allowed designers to rapidly create and test different designs with users. Users would provide feedback on page structure and hierarchy, not focusing too much on visual design. I would log that feedback and the designers would get to work integrating the user’s feedback into their designs. We would repeat this process until designs matched the user’s expectations. These simple sketches captured so much user feedback and in context, too! Once wireframes were finalized, we moved onto high-fidelity compositions. Here designers applied color theory, visual hierarchy, and iconography to the designs that were validated by users. These visual compositions were also clickable. This allowed users to be fully immersed in the designs and yielded valuable feedback. Once we gained consensus from users on the high-fidelity compositions, we were ready to hanf off to our Engineers to bring these designs to life. Overall, I’d say the tool was incredibly effective in helping solicit feedback, explaining abstract concepts, and gaining consensus on various designs. Insight By applying the principles of Visualization to my team’s work, we were able to acquire key feedback from our users. It also helped facilitate internal conversations between designers and engineers. It resolved the primary challenge I faced – that I needed to translate research insights into design. But it did so much more than that. It fast-tracked the design validation process as described above. Throughout the process, I learned that it was so much easier to test something when there was a visual aspect to it. I learned that users were happy to test using low-fidelity prototypes – they even found it fun and didn’t require high-fidelity designs. It didn’t take colors and pixel-perfect designs to solicit important feedback. More broadly, utilizing the Visualization tool helped validate Design Thinking as a process to use on future projects. I saw a lot of success using visualization and am excited to try the other design tools taught throughout the course. Approach Although we experienced a successful implementation of Visualization. Next time I would want to have other team members involved with wireframing – not just Product Managers and Designers. I think it’s especially important for Engineers to get in on the fun. It helps build empathy between Designers and Engineers and also helps them communicate their unique perspectives for design.
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7,708
Introduction: (Define the questions) Questions (Minimum of S): l)describe yourself Ansvrers: 1) I am Daniela from Hyderabad I did my schooling and intermediate in Eindhoven University of Technology school and my graduate in University of São Paulo. I am ambitious and constantly set goals for myself. I am determined and persistent to learn new things and grab ,opportunities before they knock at my door.I am an excellent communicator My interests drive me to explore many things around me which motivated me to aspire for product designer. 2) My greate.st strength would be my self esteem because believing more in me gives me strength to 2) What is your greatest strength achieve anything and to do more. iam never tired and weakness that concerns you. about learning new things . I strive to reach my fullest potential . My weakness would be nervousness, sometimes i step back from sharing unique ideas I develop to pwt on . eventually , I try to overcome it rather being scared of criticism 3) I would never give up unless I try .If that was supposed to happen then I would say that once the project is gone from your hands to others then the only option I would prefer is to upgrade It. 3) If someone has copied/ steal Changing the entire concept would be disastrous to your very own project that your entire team so I would update it with more features that I would think of . since we would lncharge of. What would you do already have a grip on that particular concept , we in that situation. Would you give can alter or re-modify it by setting up a discussing , up? 4) Do you have any previous experience and was your role in your previous jobs planning and most important things is teamwork and a Leader to organize the work within the limited time. 4) During my graduation I have done 2 internships in IIT Hyderabad based on Artificial Intelligence course and product marketing and I have attended workshops simultaneouly where there were group interactions. As soon as my graduation completed I got a job in Amazon in Design category as a production artist . Later I was promoted to Research team under research Engineer category where many people colab together with different ideology and methodology to design new products and gadgets. 5) I urge to upgrade myself while working in S) What was the reason to leave different fields to acknowledge more. your current job . 6) Well, I can assure you that I would never 6) why do you think you will be disappoint you with anything and i , myself , am suitable to this company more determined and workaholic. Get to know the entire story: (Which questions help to understand the hopes, fears and motivations of the interviewers) Questions (Minimum of S): l)What interests you about this role and what keeps motivating you to achieve your goals 2) Could you explain more about your own Ideas that you came up with 3) what makes you think that this is a great idea that this company would look for 4) What if you don't succeed with this idea Answers: 1) Since my graduation , I was much Inclined towards researching and development. Because here we implement different ideologies and methodologies . we run different simulations and test drives .This consists of various demonstrations and lot of efforts along with new information and technology keeps me even more persistent and grabs my attention and interests . Eventually , everyday was a challenging for us • testing our own knowledge and new hypothesis .These all various errands surprises me and motivates me to do more and more new inventions that are useful . 2) After completion of my course in a Aritificial intelligence and with my job experience. i came up with new idea that is to implement Al in smart glasses (spectacles) for old people, who majority have eye sight or hyperopia. 3) As your company is offering startups for first 10 members • I would like to implement my own idea with this opportunity. This Invention can really be useful and satisfy customer needs and have capability to go abundant which you can expect high profits with minimum amount of investment. and In return there is a downfall in 4) lam very much confident about t his Idea and company shares. there are more advantages than disadvantages. And most probably this could be a big shot even Its simple. I can guarantee you that this will be successful 3/4 S)tf there is a loss in your product , how would you overcome the loss 6)What can we more expect from you in the next coming years Conclusion: (Explain what happens with the answers and thank the Interviewee for the discussion) Well , this was a great c.onversatlon and we will get back to you and execute your idea 5) I would collect all the data that brought drawbacks to my product and come with a solution and launch a upgraded version of this again . 6) Well, when out company name come into the existence after a couple of projects then we could gain more shareholders and increase the company shares and value and furthermost I am always thriving for the higher positions Thank you sir, I hope for a positive response and look forward to be a part of your company and for much more experience . I'd be glad working with you.
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7,713
WHY PEOPLE ARE NOT COMMITTED TO RECYCLING IN LIMA (PERU)? by Miguel Caceres Challenge I am a member of a start-up focused on solving the challenge of recycling in Lima (Peru), with the aim of achieving greater awareness in the citizens about the importance of recycling. We found that in Peru more than 18 tons of garbage are generated daily, half of which is generated only in Lima (capital of my country) and 2.4% is only recycled1. The reason: The lack of culture by the recycling of the Peruvian. Therefore the scope of this project is to understand this situation. Selection The tool I used was visualization, for have a broader, deeper and clearer understanding of the problem, so we share the problem with citizens in Lima. To do so, I selected some techniques as ethnographic interviews, “5 Why´s” 2 and Empathy Map with a set of questions or guidelines to know stories and discuss about the problem of the recycling culture, with the objective to delimit the scope of the project and key elements to discover opportunities, and then, define possible solutions and prototypes. Application I started the process with ethnographic interviews (25 citizens), I prepared a set of questions that included from general overview, like as: “Could you show me/tell me how you usually throw the garbage?”, “What like/dislike from this process?” with the aim of discussing patterns of events. I used too, the technique ´5 Why’s´ for seeking the evocation of stories, in order to explore in depth the emotions of citizens and recyclers concerning the problem. After that, I unpacked all information collected on the first step, with ´Empathy Map´3 graphic to synthesize, I wrote the answers in 04 categories: What say, do, think and feel, organized with sticky notes on poster. Later 1 Available at: https://www.youtube.com/watch?v=NuacmGHLDqw 2 Available at: http://designresearchtechniques.com/casestudies/5-whys/ 3 Available at: https://dschool.stanford.edu/wp-content/themes/dschool/method-cards/empathy-map.pdf I continue the process with satured & grouped technique, for uncover insights through abductive thinking. Insight & Aproach What I have learned from conducting this exercise with different points of view from citizens and recyclers was to demystify the initial assumptions about the lack of recycling culture over ignorance about how to separate the garbage, lack of time to do it or want to receive some type of profit or economic reward for doing so, however we found that citizens in Lima would be more committed with recycling activities if they would know how their individual actions generate concrete social and environmental impacts and in the short term, they also do not consider important to receive economic benefits for their recycling actions. The Empathy Map- gave me the diverse points of view, started in ethnographic interviews, a focal point for the project that allowed me to understand their perspectives and uncover insights into potential root causes of the problem.
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7,730
Reflection – mind mapping tool (Sergio Camilo) Challenge The challenge is to develop MOOC course about digital transformation that involves a lot of staff and needs to be specified to a specific audience. Selection I selected mind mapping, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our instructors, who are technologists working to apply technology innovations to modernize their mission or the delivery of their services to their customers. Application I start the process by posting sticky notes of the problem domain. I draw from existing research material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, and other courses. For the activity, I divided the stakeholders into groups of 5-6 participants each representing a different organizational division or area of interest. Each group received a poster-size chart and sticky notes to make comments. To answer: 1) What is this persona (from 2 personas we picked earlier) needs to know about digital transformation to advance the organization? Insight & What I have learned from conducting this exercise with several groups is that while the working alone and generating ideas on the sticky note is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. Approach Next time I would try and make the activity more collaborative and balanced between self- work, teamwork and group-work.
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7,733
Design Thinking for Innovation: Final Assignment CHALLENGE Last month, a friend of mine  a software developer at a local tech startup  asked if I would be interested in designing the UI for a mobile app that he and a colleague had begun developing in their free time. Before committing to anything, and interested to learn more, I asked If we could all get on a call. I wanted to know what inspired the project, who its stakeholders were, and why they would care about our solution. They agreed, and we set up a time the following day. The next day, as we walked through these questions, I noticed that something  or rather someone  was missing. Yes, there were prototypes and a growing list of features, but where was the user? What did they think? How would this fit in their day? Listening, I felt that decisions were being made without an adequate understanding of what is. In other words, an app was being developed without a story to support it. Surely there were things we didn’t know that were worth knowing? After raising this perspective to the group, I was  understandably, met with some resistance. What I suggested wasn’t part of the plan; it wasn’t within scope. And with that, I had my challenge. In order to create alignment, I needed to demonstrate that our understanding was insufficient. Our product’s story lacked depth; and without it, it’s value would be significantly reduced. Moreover, I needed to demonstrate that this knowledge gap was worth exploring. SELECTION To address my challenge, I used the storytelling technique. Storytelling encourages designers to create a narrative centering on the user’s lived experience. Beginning with the current state, a journey is envisioned and articulated; revealing the actors, emotions and motivations which propel the user and connects them to an offering. I selected storytelling because I felt that in our discussions and decisions, the contexts, goals and constraints of the people who stood to benefit from our solution had taken a back seat to speculation. Through storytelling, we would have to come to terms with the bigger picture. We would have to articulate a logical series of events that would connect our audience to our proposed solution (see Week 2: Storytelling Tool). If we were unable to do this, the necessity of further research would become apparent. APPLICATION In applying the tool, I first reviewed the notes from our discussion and highlighted anything that spoke to our understanding of the user or how the proposed solution created value for them. Then, I converted this information into a set of statements. These in turn represented the current state of our knowledge. Second, using a modified version of a story template 1 as a guide, my colleagues and I attempted to map each statement to one of the questions. If a statement was a sensible fit, we filled the blank. Otherwise, it was left empty. Once complete, we walked through a series of questions I had prepared to encourage reflection on the quality of our story. I asked, as the story evolves, do its outcomes follow from its events? Are its characters and their world realistic? Are there compelling reasons to act? With the answers from these questions we considered the implications for our approach to the project, making note of what could be changed, and preparing a list of research questions to be answered before future design decisions were made. INSIGHT AND APPROACH The insight I gained from applying this technique is that alignment is best established when individuals are allowed to arrive at a conclusion organically, rather than through someone else’s point of view. Further, that it is the outcome of collaboration, and not debate. Initially, I believe we each saw the project through a different lens. We each had our own criteria for what success looked like and the steps required to achieve it. Through utilizing the storytelling technique, however, we saw through the same frame. In this case, the product became part of the story and not the story. In a broader sense, I believe this reflects one of design thinking’s core value propositions: building understanding. Here, it’s primary role was to help create it between members of a project team, but I believe that it was also a step in the right direction for helping us better understand our users. Looking forward, if I was to run this exercise again I would have each participant complete the story individually using the same set of statements. Then, they would communicate their stories to the team in order to create an agreed upon story. I would take this approach because I believe the current approach is susceptible to groupthink. In mapping the statements as a group, initial suggestions unduly influence the pairings. If each participant was allowed to build out the story individually, it could create alternate narratives. In trying to reconcile those alternates for the agreed story, I believe that at the least, participants would be forced to further empathize with the user, and at best, new insights would be revealed. 1 See https://www.cuevas.info/blogsearch.html for template.
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7,735
Mind mapping a design tool – Abdul Khan Challenge & Selection: Mind mapping is an important tool that can be used in design thinking process. Especially when a new initiative or design decision to be made. We use mind mapping to choose a Pharmaceutical product to be launched and when to launch and where to launch. It is important to make apt decision on what, when and how while launching the product. Success factor of the product launch depends on the how well organized and affective the product launch is being done. Market acceptance and effectiveness of the product. Normally the products are launched to the market somewhere between one to two years from the decisions are made. Since our products are pharmaceutical products, product registration process will take few months before we get an approval to market. As such we also need to see the feasibility of the product foreseeing a year ahead. Application & Approach: Initially a team consists of key members of Production, Marketing, Sales, Logistics & Product Manager will have a brainstorming sessions on various potential products using mind mapping tool. Prior to the mind mapping session, the Product manager will give an overview of the selected products and then we will have separate meetings on a different date, this gives time for the participants to think on the products that were projected. During the brainstorming session meetings, we make separate sheets for each product to draw the mind mapping for each product name and then branch out all possible scenarios including a SWOT (Strength Weakness Opportunities and thread) analysis. Initially we won’t focus much on the financial and ROI part. However, after streamlined the best two options will be run through the financials for a better decision make process. After the financial process, a final proposal with business plan will be submitted to the CEO for final approval. This process normally takes between 1 to 3 months depends on the complexity of the product. Since our products are pharmaceutical nature the process need to be one of the fine-tuned and meticulously planned. Insights: We found that mind mapping is very efficient tool and this will help us to systematically do the design thinking. It is easy and narrative to see the feasibility of a project proposal through mind mapping. Though the sessions used to have heated discussion on product identification and selection. Once it is being selected and accepted, it is the team responsibility to work together towards the success of the product launching. Combined team responsibility makes the success.
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Luis Gonzales Savitribai Phule Pune University Student Castles in the Sky – Design Thinking through the Visualization Tool Challenge Today we face a challenge unlike another; with a magnitude so considerable that it’s made countries literally quake. Forsooth, the pandemic known as COVID-19 has come to create a new segment in history that generations after us will only be able to read about in their textbooks. Partially, this creates an opportunity to take action; to do things right. In the other spectrum, our “What Is”, the context in which we live in, also creates what could seem like an abysmal chasm from where we’re standing today and where we want to be, our “What If,” if you will. I believe it is important to put these things into concept because like with all innovation, big or small, we must be able to understand what we’re dealing with so that we can make informed choices. Change is inevitable, dear reader. It is a constant and perhaps the only one that we’ll be able to distinguish in our lives. COVID-19 has brought this change and it’s up to us deal with all the aftershocks that have ensued because of it. Now, forgive me if I’m being dramatic, but it’s true. To elaborate on this, I take quote from Virgil’s Aeneid: “Through chances various, through all vicissitudes, we make our way…” What this quote leaves us with is nothing more and nothing less than the inspiration to do things right; to go out there and innovate and act as best we can. With that said, I ask that you picture this: A very small class of young economists and the respective lecturers for each course. These people form part of a slightly renowned university known as Savitribai Phule Pune University in Guatemala City. The marginal issue for them that had arisen from the pandemic was that the implementation social distancing measures created a disruption in the flow of face-to-face classes, and everything, then, had to shift to a digital platform. This small group of young learners was then tasked with adapting to this new methodology, as were the professors. However, proper organization within the group turned out to be quite lethargic and most students no longer felt like they were learning anything. As for some of the professors, they also felt quite helpless in this situation; some of them were used to the “old methods” of teaching and couldn’t quite adjust their programs to the online tools that they had to make use of. The “What Is” seems deplorable, and the biggest challenge faced was finding the right model to consider and respect the needs of the parties involved. In this case I worked with a sample of 6 students and 2 lecturers. All of which could not agree on an effective approach to a solution. Selection Since communication through video chats had become monotonous and everyone wanted to talk over each other, it basically felt like we (the students and professors) were trying to build the Tower of Babylon. There was no effective transmission and reception through voice conversation. Because of this, I opted to use the Visualization Tool to transmit what we could not express as easily through speech. As you will see in this work, my methodology required the participation of the people, who shared somewhat similar ideas but didn’t quite know how to express them during class sessions. In retrospect, my role in this was to provide the building blocks so that we could create our very own castle in the sky. For this purpose, the definition I found in the book Designing for Growth by professor Maii and Steven Cooper was quite helpful. If you want basic definition of Visualization, this book provides an amicable way for beginners, much like me, to grasp that this tool involves the use of imagery to picture our What Ifs and bring those to reality. Through Visualization it becomes much easier to identify trends, outliers and patterns in information and yet, this can still be done in a simple and often attractive way so that everyone can appreciate what’s being inputted onto the graphic. Finally, throughout the 8th video of the first week, designer Isabel Patel explained something that had an effect on me; in her words: “Visualization is about creating pictures of something that will soon be”. These words are what prompted me to adopt this tool to approach the communication issue faced by the group. They inspired me to create a new reality. Luis Gonzales Savitribai Phule Pune University Student Application At first glance, the task of implementing the tool seemed discouraging. I didn’t know exactly where to begin or how I’d go about compiling different ideas. After having completed most of the Design Thinking course, I didn’t want to go about it in the usual way of creating a survey. I found it impersonal and not as interactive. See, my goal here was to create a platform where people would be able to share their ideas and opinions without being shot down by others or having the insecurity to express themselves freely. The latter is what propelled me to make the process of gathering data anonymous; the former, however, gave me the idea of using a digital bullet board. Here, students and lecturers alike would be able to post little notes stating their opinion on questions like: how distance learning/teaching was affecting their operative (academic) process (?); another question was if they could implement anything to solve it, what would it be (?); and finally, I wanted to foment a positive perspective, so I asked, do you believe anything has emerged from this methodology that has benefitted your learning/ teaching process? Still, this seemed very wordy and I wanted to take a leap further but with something simple so as to not lose the interest of the sample group. Due to this predicament, I came up with the idea of having each person post one of three emojis: a microphone (representing communication), a car (representing physical resources used) and books (representing learning). They were to place one of these in their comment so as to state what was most important to them; whether it was that they were irritated by the inefficient communication process or that they were more concerned about the resources they needed to have for either in-person classes or distance learning or that they simply wanted to learn despite all other frustrations. This helped me further understand the perspectives of the different participants but also allowed them to be present while others were typing in this bullet board canvas. I used a free online service called Padlet for all this. The website essentially allowed me to give a description of the information I needed from them; moreover, it also gave the benefit of people being able to add their comments through “sticky note” windows. With this, one person was able to see what the other was typing in real time and yet, it provided the space necessary for people to respectfully observe and disagree on the different questions I placed above without having any real quarrel take place. I shared the invites to participate in the Padlet via link through social media; only to the respective parties. As I said before, these people just required an outlet to express their opinion without immediate backlash, which is why it also helped that this remained anonymous. Also, my reasoning to keep the sample small was that qualitative data is much harder to interpret and I found that a smaller proportion of the overall population provided better patterns to study and work with. All in all, I was able to take these same principal components from each data sample to supply myself and others with an idea of what our What Ifs looked like and how they somewhat correlated with one another. From here, the What Wows factor came in as some saw specific ideas to be more viable than others. This helped me create the “building blocks” of our castle in the sky (although it doesn’t look as majestic as it sounds). Briefly, I want to elaborate on this last statement. Castles in the sky are referred to as ideas, hopes and dreams that seem unrealistic or impossible. I learned from professor Maii that there is no finished solution or magical answer to everyday problems. What’s important to remember is that we’ll fail with a purpose; Always. The castle I made for this challenge, then, encompassed all that these people wanted to achieve and expressed their need for that desire to be met. At the end of the process, we were all able to relate to the little castle that was made. Despite previous disagreements, we could look up from the chaos below and admire what our combined effort had created. There, we had placed all that we valued as important as much for our learning process as for our emotional state. I have no doubts of the Visualization Tool’s effectiveness. I know our work wasn’t lost by placing it all in the air (like some would say); no, now we just have to build the foundation for our castle, our home- our dream, for a better tomorrow. Luis Gonzales Savitribai Phule Pune University Student Insight This effort truly took a mental and emotional toll on me. I never understood the concept of empathizing with others, but I think I learned quite a few about it through this method. What I found is that we all have different ways of expressing ourselves, but also that we’re not so different. All many of us want to do is be heard and understood. Many of us walk this life alone, so when we have the chance to scream we do just that. We want to be noticed. Others have had the experience of being beseeched all their lives by all kinds of questions, and in time, their voices become raspy and shy. These people fall into the background and they’re no longer heard. What began as an investigation to see how we could reach an agreement in our class sessions, became an outlet for people to express their feelings and opinions without being ignored or muffled. I find that in trying times like the ones we live today, it’s important to feel and to understand that life is rough but that we can get through if we make space for the things that matter. We don’t want to fall in a cycle of insanity, and I use this word with all due respect. To me, and many others, insanity is defined by repeating the same action and expecting different results. My peers and I didn’t let ourselves be commandeered by stoicism or rigid postures; instead, what we created was a movement based on understanding others and developing a love for progress through empathy. I am glad to say our communication process has improved a lot since then, not only because we understood the varying components of an individual’s learning metrics, but also because we all learned to respect them. Approach As you have seen, dear reader, this approach was many things, but not unsuccessful. Like many structures, our castle has the potential to increase vertically in size; that is to say, we can always improve on previous ideas to continuously adapt and innovate when the situation calls for it. If I had to use a different method, then perhaps Storytelling would be another viable option. I enjoy hearing anecdotes and about the varying experiences we all have in this little patch of land we call Earth. There’s always something new to be learned, we just have to be open to it. This tool would provide a similar platform for people to share their opinions and ideas so that they can be considered and placed into focus in a shifting context like the world we inhabit; we want to create holistic approaches. There’s no 100% solution. As professor Maii said in the beginning: “we’re all expected to get lean- to do more with less.” And so I reiterate, we can work smarter, not harder. Thank you for reading my work. You will find images of the tools I used below. Padlet Image: (It was too large, so I had to take a portion of it for display purposes) Luis Gonzales Daniel Nowak Building Block Castle Just a brief explanation: Empathy is the door/window into the castle, as it’s a necessary component that eventually opens the way for the exploration of the other parts of the castle; hence the reasoning why understanding is the essentially the flag or the emblem that signifies that this is what our group is all about. The other figures are just as important, as they represent what others would like to see, their hopes; nevertheless, both empathy and understanding are emphasized due to their key role in opening the way for the rest. Finally, the space in the middle is empty; this is done to recognize that there is always room for improvement and additional ideas. There are no barriers to entry here. This isn’t a monopoly.
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7,754
VISUALISATION I am a part of a small yet developing project about Russian culture that is called ‘kesyov’ ( ‘our’ — in Russian). To share our research and projects with the society we use different social media: such as Instagram, Telegram (popular web-channel for sharing your thoughts and ideas in Russia), Facebook etc. In order to widen our audience coverage we decided to create our own website and that was the point when the big challenge appeared: How exactly will it look like and why? What will be the graphics like? What will be the tone of voice with which the website talks to a customer? How can we become closer to oua audience etc). After a session of brainstorming we realized that to create a ‘Russian’ website we need to understand what ‘Russia’ is in terms of words, tags, pictures, drawings, images and so on. However, our team is very small (only 3 people work on this project), which means that just our personal answers to those questions will be not enough to create an exact common image that is required. To achieve the best result that is possible we’ve decided to ask our viewers (potential and existing) to actually visualise ‘What is Russia?’ in their opinion. So we will be able to analyse this data and create something that is based on the general statistics. We did this little game-challenge at the one of our free-en- trance exhibition. We created a ‘drawing corner’ with the necessary materials such as sheets of paper with the text of the task (‘what is Russia in your opinion? 1) Draw 2) Write 3) Visualise however you want), markers and special tape to make sure that after people have completed the task they can share it by placing their work on the wall, so other people (and our project team) can look at it and analyze it. (01) CHALLENGE & SELECTION (02) APPLICATION As I said before, we played this game with our viewers at our exhibition which was located in the library. There we showed our works which were rus- sian-themed posters, paintings and videos about our local regions features. People came there, looked at some masterpieces which were presented and than listened to a presentation about “kesyov”, where we spoke about who we are, what we do and what is our main goal. This presentation included some inter- action with the audience, so after it was done viewers began to feel much more comfortable on this event. In our presentation we also mentitioned this ‘game’ that we biult up, to make sure that the most of our visitors will take part in it. During the exhibition people were constantly coming to that drawing corner and expressing their thoughts and ideas about the topic. When ‘kesyov’ exhibition was officially over, we took all paper sheets off the wall and started analysing it. (03) INSIGHT (04) APPROACH Ahmed Maprok The way people depicted their subjective images of Russia was remarkably diverse. However, we were managed to identify particular common tendencies. Firstly, among other colours, red and grey were prevailing. Most frequently red was associated with Red Square in Moscow, national costumes, and war, while grey was about dullness of Russian cities. Secondly, visitors who expressed their feelings about Russia in a verbal form tended to use non-official vocabulary. For example, local jokes, personal conversations fragments or popular quotes from Russian movies. These observations lead us to the insight: in order to become closer to our audience, we should, metaphorically speaking, give them the floor, hear them and than be able to speak the same language. For instance, for the basis of our website we will use red and grey colours and a friendly, informal tone of voice. As for the graphic decisions, the great diversity of visitors’ answers didn’t let us come to the choice of a certain visual language. This made us conclude that the next design tool that we should use is ‘Mind Mapping Tool’ which will help us to classify data better and come up with some new beneficial insights.
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7,763
Nani Peroni Design Thinking for Innovation Assignment Challenge & Selection In a previous role at a small business lending startup, I was responsible for the company’s customer experience across the entire journey. While a small company, our departments were siloed and employees focused on delivering the best experience they could to customers in their roles (sales, underwriting, collections, customer service, marketing) but weren’t aware of the full relationship a customer would have with the company. This lack of awareness impacted customers as they shared in their feedback with us. In order to bring value in my role, I wanted to build a connecting thread between these groups so that we could deliver a cohesive and differentiated experience for our customers. To help bring transparency to the entire customer journey and foster collaboration to drive a better experience for our customers, I decided to run a visualization exercise with business partners. My goal was to create a visual and interactive journey with specific touchpoints that our customer has with each one of our businesses to encourage discussion around how we can build a better and connected customer experience. Application I invited representatives from each of the customer facing businesses to a two hour visualization exercise where I placed key customer interaction points on the wall of our conference room (Awareness, Research and Consider, Apply, Repay, Return/Attrite) to kick off the discussion. I provided colored post-it notes and pictures that represented channels, and feelings. After walking the group through the intended goal for the session, we started talking through the different customer stages and drawing touchpoints and feelings a customer would go through when interacting with the company on post-its and paper. The colored paper allowed us to differentiate between pain points and points of delight which quickly made it evident how we were treating our customers holistically. After an hour, it was clear that many of the people in the room were surprised at touchpoints happening earlier in the journey that had a downstream impact on their interaction with the customer. (Since our company was split between New York and Michigan, I ran the same exercise in Michigan and was able to merge the two visual journeys into 1 holistic map in the NYC conference room). A picture of our visual map halfway through our session. Insight The visualization exercise generated an interactive map of customer touchpoints, customer feelings, pain points, points of delight, pictures of customer interaction, and drawings from the stakeholders that were simply an outcome of going through the visualization of the customer journey. I could sense that by seeing all of the touchpoints and possible emotions our customers may go through built empathy for the customer and encouraged participants to collaborate and discuss changes to their current processes that would create a better experience. Aside from the colorful and illustrative visual in our conference room that everyone in the NYC office was exposed to, we walked away from the exercise with a better understanding of our customers and a roadmap of ideas that we implemented to create a seamless experience. It was also interesting to hear feedback from the participants about the exercise. Many of them have never used the visualization tool and enjoyed being able to draw pictures rather than write-up an explanation. As Angela Meyer explained in her video during week one of the course, visualization “allows us to access parts of our brain, parts of our creativity, that we might not normally be using in the course of conversation.” Other than gaining new insights around visualizing and mapping our customer journey across all touchpoints, I learned a lot about how different people take on the task of visualization and that there isn’t one right way to approach design thinking. Some liked to draw and others preferred to use different colors but everyone was thinking visually. Approach This was my first attempt using the visualization tool in a large setting. I’ve practiced using the tool on my own to brainstorm ideas and found tremendous value. Running it on a larger scale presented its own challenges (e.g. gaining buy in around the value of “visual thinking” and approaching a project from a completely new angle) but overall believed the exercise was successful. Being a very visual person, I really enjoy using this tool and am almost drawn to it automatically when I think about solutions and ideas I have to approach a challenge. When I decide to use this tool again, I will consider asking the participants to think about the challenge and exercise visual thinking before coming together as a group. Seeing the perspective others bring to the table before getting in a group think exercise can help expand our boundaries of “what is.”
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7,770
By Michele Schmidt Better Commute Reflection - Visualization Challenge I have in the recent past worked with a few of my peers (group of 6), on a design challenge that is human centric and was focused on ‘Designing a Better Commute’. Some of the framework we applied in selecting our target audience after discussion were as follows: • The commuter had to be residing and working in a Metropolitan City. • In order to narrow down to the most critical commute in a metropolitan city we would particularly focus on participants commute to work in the morning. • Each commuter should have access to and apply atleast 2 means of transport. It was decided to conduct a 15-20 min interview with 3 commuters, as a group. We noted down the interviewees experience, needs, wants, likes, dislikes and asked them to make visual representations of their experience. Our group met to share our observations and then continued to make further visual notes on our understanding of the problem to come up with some radical solutions. Even the solutions were approached through visualization. Selection Visualization is a tool that is extremely effective in engaging the creative side of the brain. Even those who are not used to sketching can get past a lot of noise (in the information) and come up with some innovative insights on the information available. For the stakeholders, visualization generally provides a deeper meaning into the problem or solution. The advantage of Visualization is also that it can aptly be used in almost every stage of Design-Thinking. Whether one is trying to gather information from stakeholder through ethnography, or trying to mind-map in order to come up with design criteria, or brainstorming for portfolio of ideas, or developing concepts that need to be prototyped or even creating early prototypes – Visualization can be used and evolved at every touchpoint of the Design Framework. This is one of the reasons, I have decided to select Visualization as my design tool for reflection, the other being my recent exposure to visualization when approaching the design challenge mentioned above. Application The participants in our design challenge were interviewed independently. We asked them to share their experience on their morning commute to work and then followed up by understanding what they liked, disliked about their time commuting. We also tried digging deeper into understanding what they need changed and what would improve their experience. At the end, we asked them to sketch something that comes to their mind when they think about their morning commute. By Michele Schmidt We made notes and attached the sketches of the interviewees. Then my design group met to deliberate on the notes and came up with our observations. We also finally came up with a list of solutions visually, based on the findings of the interviews. The visualization were able to use the experiences and other attributes of the interviewees to build concepts for further brainstorming on viable solutions. I have illustrated some of the solutions that we were able to visually present as part of the study. (Note: All the visualizations were created on Microsoft Whiteboard) By Michele Schmidt Insight For starters, none of the group members had any prior experience of sketching or art. But what we realised that within a short time and followed by few iterations of attempting visual notes, we were each able to come up with satisfactory visualizations that could be used to interpret and further our understanding on the underlying challenges that our interviewees (stakeholders) were facing. I even came to notice that our storytelling, mind-mapping and solution propositions became much easier to be understood and accepted by other stakeholders within the organization. We were also able to build our list of assumptions and missing data based on the last sketch I have shown above. I must accept that being our first attempt to visualization and also to human-centric design thinking, we were still building our understanding of the framework and application. But with Jeanne’s coursework on Design Thinking in Innovation, I’m able to further see the merits of the visualization and the role it’ll play in developing intuition into our target audiences’ problems and emotions. Approach With all my understanding in Design Thinking at this point, going forward, I will: • Prepare some baseline visualizations for the stakeholders to connect with during the interviews. • Try to build more visualizations of an immersive experience during the interviews and get opinions or comments from the interviewees, which could give valuable insight that might have been missed during the verbal interview.
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7,779
Example Reflection : Storytelling Challenge : I’am the head actuarial department at NSIA Participations – holding of insurances companies based in west africa. My Job consists in creating insurance products for all local market covered by my organisation. In my country – Cote d’Ivoire- only 10% of population had an insurance product and the other 90% are uninsured and they consider insurance product as a luxury.. However, to realize the full potential of insurance and particularly to increase our market share it was important for us to understand why the large part of the population are not interested in insurance products or what kind of insurance product could we propose them. So, the top management charged me (as project leader) and some of my colleagues to rethink our products and their distribution channels in line with the specific features of local markets. My colleagues was disappointed and thought that we would fail. The reason was all our competitors failed by trying to propose insurance product to people who work in informal sector (the 90% who are not assured). My challenge was to motivate my colleague and lead the project to success. Selection I have used storytelling tool to achieve my objective. For me, storytelling is the art of producing an existing story, or rather to master the art of creating. It is one othe the best way to connect us with our audience and share feelings with him. Storytelling is also one the oldest way to deliver a message – or to explain things or problems. Our parents used storytelling tool to give us advice even if we don’t call it exactly that. For all these reasons I was sure that storytelling was the best tool which could help me to motivate my colleagues and convince them to participate actively to the project. Application To lead the project, i decided to plane three meetings each week. At the first meeting, i told we all know that Insurance is a peculiar concept. Because it consists in paying a defined sum today to cover a risk that may or may not materialize in the future, However, i think, insurance has always existed in some form and today’s version is a product of tools developed by many traditional societies to create “confidence” among people, private organizations etc. In this case, we must create confidence among the other 90% of the population and we should also know exactly what kind of product they need. I used storytelling to share with them my feelings about the project. I told them a story that build my confidence in the project. I told them that last year, i was in a village for vacation. I noticed that each evening, a man named Leroy collected money from the sellers, traders and farmers of the village. The amount of the sum collected per person per day was 1.5 $. Each person could pay his membership fees daily weekly or monthly. When i discussed with Sullivan Leroy, he explained me that each six month he reimburse to each member 90% of his total membership fees and the other 10% is used to face risks that could occur in the village. For me, Leroy had create a micro insurance product even he didn’t call it exactly that. So if Sullivan Leroy can create that kind of product for farmers or sellers, we can do the same thing with rural population. I also told them the story of Muhammed Yunus who was awarded the Nobel Peace Prize for founding the Grameen Bank and pioneering the concepts of microcredit and microfinance. We looked some videos of what Yunus did. Because a story with no surprise is sometimes boring, at the end of my story I presented them Sullivan Leroy whom I had invited.. All of my colleagues really appreciated Sullivan Leroy participation to the meeting. He shared his experience with us and was opened to assist us in this project. At the end of the meeting, we had the feelings that nothing could stop us. Insight Storytelling allowed me to motivate my colleague and to show them that our challenge was not impossible. At the end of Sullivan Leroy’s speech, they all realised that we could create micro insurance products for rural population. They also realised that our challenge was not so different from Muhammad Yunus’s challenge who succeed. We were so motivated that we had interview two hundred persons about micro insurance products. We also challenged our traditional channel dstribution. Broadly, techniques of design thinking were very useful during the different interviews. Design thinking permitted us to have an insight into why 90% of the population were not interest in our insurance products which were too expensive. We also noticed that 98% of rural population don’t have a bank account. In addition, the fact that insurance premium shall be paid periodically (monthly- quartely – annually etc.) was also an obstacle. Because they don’t have periodic income. They are not salary. In conclusion we realised that we used to create products we wanted to sell them instead of create products people really need. Approach Storytelling is a very useful tool to be connected to your audience. It can be used to movate, to explain things and so one and forth. But in some cases, others design thinking tools seem more appropriate. During our interview, i used visualisation tool to explain to the interviewers the concept of insurance and showed them an insurance policy. Visualisation permitted to reinforce their understanding of the insurance. In conclusion, it is very important to master at least two design thinking tools for a better communication with your audience.
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7,786
CHALLENGE Being a part of an international organization aimed at addressing real world concerns on health, literacy, poverty, and sustainable development proved to be challenging at times, despite the fulfillment that one gets as a catalyst of change. As a member of Manuela Beltran University, I often deal with people from different walks of life where we share moments that would be mutually beneficial and where we could learn from each other’s experiences. A big challenge in this is the reality that we do not all share the same privileges and sometimes, it is hard for us to conceptualize one’s story simply because we weren’t given the chance to experience what another person has experienced. This explains how storytelling can be so powerful in this line of work. It enables both parties to somehow allow the other to live the moment through creative narration. SELECTION In carrying out the organization’s mission of serving humanity, one must get out of his comfort zone literally and figuratively and visit places wherein the said person can make a difference. At first, the receiving community wouldn’t open that much to you. This is understandable since we all undergo a process of familiarization when encountering new faces. Story telling will allow you to creatively and confidently introduce yourself and your advocacies so that you may encourage them to cooperate with you. APPLICATION In one of our humanitarian trips to an island down south, we were briefed by our local government partners that we should expect that the local community doesn’t get to experience interactions like these too often, and that we should find a way to soften them up if we want to interact with them. Fortunately, we share the same language and they understand our casual dialect, which gave us ample opportunity to get close to them. We told stories of our group’s purpose and what we’ve been able to accomplish in different communities around the globe for the past few years, and what we intend or aim to achieve moving forward. You can tell their interest and excitement in our narratives as they continuously asked questions and inject insights on their perception about groups similar to us. An elder even shared past experiences wherein they felt as if they were being exploited, and later apologized if they didn’t warm up too quickly. The exchange of stories led to the bonding of the two groups and establish a relationship which led to celebrations and a feast later that night. INSIGHT & APPROACH Younger members of their community then proceeded to share their experiences on their daily living, what type of problems they experience in their community, and how they deal with problems. They also even acted out scenes on some part of their stories just to give us a clear depiction. One person also expressed her desire to someday, experience living the urban life, just so she could have a glance at both worlds. Storytelling has brought immense satisfaction for both parties and this proved to be an efficient tool in carrying out what both groups meant to convey. The exchange was meaningful and the means of narration was effective enough to lead to understanding and fruitful collaboration. By Hugo Mcintyre (jacob59)
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7,795
Final Assignment – Learning Launch By Komal Li Challenge I work in the planning department of a transit company. My team has been tasked with the challenge of dissecting and redesigning our current process of bus stop checks. Bus stop checks are done twice each day by different employee for the purpose of inspecting the physical stop for possible damage or updating the posted transit schedule. Currently, each driver drives a pre-determined route that is provided by the planning department. The driver is given the route printed out on paper from an excel document at the beginning of each shift. The driver then progresses through the route, inspecting each site, and writing down their evaluation on a pad of forms. After the driver completes the route, they submit the completed forms back to the planning department where the information is transferred to an electronic document. While brainstorming this current process, the main issues and inefficiencies were identified as: • Missing forms that either need to be searched for and located, or are never found • Potential data entering errors while transferring the information from paper to electronic • Transferring the data is time consuming Selection Throughout the brainstorming process, it was quickly identified that there were a couple steps in the current process that were outdated and could be modernized. Technology has become an easily obtainable and inexpensive tool that can be implemented in order to maximize efficiency and minimize room for error. Based off that assumption, it was clear that the learning launch tool would work best for our challenge as we try to introduce technology into the process. Application For our learning launch, we introduced two tablets to be picked up by the driver at the beginning of each shift. Once the driver signs into the tablet with the provided credentials, the tablet opens a link to a form similar to Google Forms. The form outlines the route for the driver to take. Under each stop address are the appropriate fillable fields to allow the driver to enter and save their notes directly on the route schedule before proceeding to the next stop. The driver can also now use the tablet to take images and upload the image with their comments. After the driver saves their comments, they are automatically uploaded to a spreadsheet on the company server that is monitored by the planning department. Insight Our learning launch resulted exactly how our team expected it to. The removal of paper forms instantly saved the driver the time spent on filling out the form and writing their comments. The driver only had positive feedback on no longer having to fill out each stop information on paper, as well as being able to select the majority of their responses from a pre-determined drop-down menu. The automatic uploading of each form eliminated the risk for error for incomplete and missing forms. The time previously spent transferring the form information was also removed from the process, saving the company time and money. Going electronic is also more environmentally friendly. As we continue to use our new process and gather driver feedback, we may need to update the online form. However now changes can be made easily and quickly by the planning department, instead of having to order new paper forms with each update. Approach We are confident the learning launch tool was the best tool to use for our challenge. It was clear to our team from the beginning that technology would improve all the issues and inefficiencies identified in our brainstorming phase. As stated previously, there may need to be some minor adjustments made as the rollout of the new process returns more user feedback. We also anticipate using the learning launch tool in the future as technology advances and more options become available.
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7,804
Tool of Choice: Visualization Challenge 1. The challenge I faced is about organisational design: how to identify and understand our target customers, define a product model, then marrying the two holistically in order to enable the company to deliver against the real needs of the customers in the most efficient way possible, also achieving consensus between every stakeholder in the company? 2. In addition, people involved in this exercise (a total of 10, plus myself, including C-Suite members) came from a variety of backgrounds: one hand, this ensured a wide range of different and valuable inputs but, at the same time, implied that each of them used a slightly different language and had in mind different concepts. This, in turn, implied that stakeholders weren’t able to agree on what the “ask” of the task was really about or what the problem we were trying to solve exactly was. In this context, I was tasked to allow these stakeholders - me included - to reach a positive conclusion. Selection 3. The environment was clearly multidimensional: the variety of mindsets involved; the fact that stakeholders weren’t clearly able to articulate what the problem really was; the huge amount of data available (in the form of technology components, financial analysis, personas and quantitative analysis on customer behaviours). All these aspects made me believe that this challenge fit the definition of “ wicked problem” (according to the definition given in week 1, “Challenges best-suited for Design Thinking “CBSDT” , 1’31” ), corroborated also by the fact that it was really hard to filter the data available to draw a clear cause/effect relationship ( compatible with CBSDT, 1’58” ). 4. Hence, I opted to deploy one of the tools of Design Thinking: Visualization. The rationale behind this choice was related to the diverse mindsets that needed to a) have the same view on the problem in order to b) reach consensus. Visualization, I thought, could help to clarify the concepts and align thinking. Additionally, another key driver was the need for a deep understanding of both the people involved (to reach consensus between the stakeholders) and the customers (to best satisfy their needs through the most appropriate product model). In particular, this driver seems to be well aligned with what has been discussed in the course (“ design thinking is appropriate if a deep understanding of the actual people or users involved is essentia l” CBSDT, 1’58” ). Application 5. An “alignment session” was scheduled in order to iron out all the concerns emerged between the various stakeholders. Before the session, I shared the list of Products we had and I asked everyone to write on post-its who their “key customers” were. In the session we began by sticking the “key customers” post-its on a whiteboard and, once the exercise was completed, we found 4 main clusters representing “key customers”. Their needs (“customer needs”) were also agreed during the dsicussion. To my surprise, alignment was quick once the patterns emerged on the whiteboard. These “key customers” and their “customer needs”, now placed at the top of the whiteboard, became the basis for the Product Model Strawman. 6. The next step was to draw rectangular boxes scattered across the board, each box representing a product we have (the “Product Model Strawman”). Then, I asked the stakeholders to volunteer to draw arrows in order to connect Customers to Products, and then Products to other Products that were related to them. I also asked stakeholders (me included!) to write down the outcome for each of the Product on post-its: I then stuck Giorgia Piccolo Design Thinking Assignment them near the most appropriate Product and we began to test each Outcome against the “customer needs”: I allowed 45 minutes of discussion in order to iron out any misunderstanding, re-crafting the outcomes to reach consensus. The visualization of the relationships between Customers and the various Products - the Product Model - as well as the outcomes, all clearly shown on the whiteboard, generated a fruitful discussion that allowed the group to reach consensus really quickly, turning the meeting in a great success. Insight 7. The insight I gained from this experience was on two levels: specific to the session and more generic, applicable to any context. With regards to the session, the Visualization of abstract concepts on a whiteboard as well as the opportunity for everyone to give their input through post-its enabled a) the creation of a common semantics that everyone agreed upon thus b) enabling a meaningful discussion. Furthermore, active participation enabled everyone to buy-in very quickly as the work was also considered “theirs” and not just “belonging” to the presenter. I believe this element of “shared learning” applies also on a general level. Furthermore, on a more abstract level, this experience taught me that Visualization can be applied independently on the background of the people involved, the problem to be addressed and that, in fact, it can be a powerful tool to reach consensus as it allows/”forces” people to focus on “what is drawn on the whiteboard”. Approach 8. In this experience, I recognised that the most important element is the possibility for everyone in the room to visualise concepts via simple and unequivocal representations. As such, another option to get to the same conclusion that I considered was to start from “outcomes” rather than “products” so that we had a set of “rectangular boxes” representing an “outcome model”. This approach could have allowed to a) better understand Customer needs and b) validate our current list of Products, although probably it could have required more time to complete. 9. Nevertheless,I decided to apply Visualisation again but using this “outcome first” approach in the next step of this work where we wanted to drill down into Customers, defining a set of lower level“Sub-Customers”. I scheduled another “alignment session” and, instead of starting from a predetermined list of “sub-Customers” I decided to ask the stakeholders to list what was, in their view, the job to be done, writing them down into statements (“job-to-be-done statements”) on the whiteboard. Then, I guided the discussion to cluster the ”job-to-be-done statements” under each of the pre-existing Customers, mapping their interrelations. Each set of interconnected “job-to-be-done statements” became a new “Sub-Customer”. This approach enabled us to quickly identify a set of 12 key Sub-Customers in a third of the time we took to complete the Product Model work. Page 2 Giorgia Piccolo
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7,812
Mind map Name: Monica Carlos Challenge Throughout my student life I realized that in my city there is a great misinformation of the correct way to classify waste at the time of disposal. Through surveys carried out in 2019, it was clear that there is a problem of misinformation and this has generated that only 20% of the materials that reach the recyclers are really useful. As a final thesis proposal, I have proposed a mobile application that helps inform the correct way of classifying waste according to what is managed by the municipality. The challenge is to understand what should be included in the application to be successful in my environment. Selection I carried out interviews and surveys to know in depth the profile of the users, their fears, fears and challenges; however, I still could not clearly identify what the application should include. So, I realized that my ideas were not necessarily the best and that it was possibly not what the users really wanted. For that reason, I needed the help of potential users by using a mind map to finally identify a large amount of data that would allow me to establish patterns and ideas for possible solutions. Application I invited around 30 people to generate the mind map, of which only 16 attended, the same ones, were divided into two segments: university students and workers. Due to the COVID- 19 pandemic, the meeting was developed through video zoom; The first thing to do was to explain my proposal to them and that their help was essential in this, since they are the potential users and that the application will be thought of them, so all the ideas are good. They were asked to enter a link that redirected them to Google Jamboard. Then, I explained that a brainstorming would be generated, in which they used the notes and placed their ideas in them. They were immediately asked the question: what aspects should the application contain to improve my garbage separation habits? and they were asked to post their responses on Jamboard; this process lasted 20 minutes. Then they were asked to indicate their ideas and to classify those with similar ideas, to finally assign representative names to them, which took about 40 minutes. Insight The results show that both segments are extremely interested in having 3 similar sections, and that the most important ones are not really what I thought. This tool helped me, personally, to be able to identify more clearly what the different customer segments really want. To validate these ideas, I conducted a survey in my city and this helped me to more clearly identify the aspects of greatest interest. Approach I believe that when using this tool again, I would not bias the answers with a question as I did this time. What I would do would be to explain the problem through storytelling and simply ask them to put their solution ideas, to be able to identify other solutions. However, the results were positive, since both segments wanted things in common, thus indicating a behavioral trend in my city.
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7,834
Example Reflection – Learning Launch Challenge I am Luca Ciccone, Egyptian, Teaching Assistant at Teaching Assistant at Macmillan and Innovation Ambassador at Ho branch according to Communication Ministry. Our problem in Egypt is the big gap between scientific research and practical application in the labor market. Our team is working to try to find a solution to this serious problem. Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype. Application For our first learning launch, we focused on trying to find a way to link the university parties and companies by obtaining a website to communicate. For our second learning launch, we focused on the meeting between the two parties where contact was made with the MLAND and the J Gs Cupcake store company in Benha, as well as the Zurak Cancer Foundation, and thus our hypotheses were validated. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. By practical experience, we found the companies ’need for university research to develop their products, but the company cannot fully finance the research or purchase the basic equipment needed for development. Through this result, the project was modified through the introduction of an intermediary company to finance equipment from Saudi Arabia and the United Arab Emirates. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Our team has already gone through several design thinking activities/tools, the learning launch is the appropriate tool.
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7,839
Reflection – Mind Mapping – Johnny Bryant Challenge Being a marketing professional in Telecommunications, I’m currently in charge of my company’s B2B Customers’ Segment Marketing. My primary focus being the strategic management of mobile data products, I aim to increase the market penetration, usage and revenue. Therefore I specified my challenge as improving the digital data package buying experience of B2B line users through our mobile app, Digital Operator to accumulate incremental revenue and higher EBITDA. The Core Project group consists of 16 stakeholders from different departments within the company, including Sales, Marketing, Customer Experience, IT and Call Center. In 20 business days we will expose the main pain points preventing B2B users from buying online data packages to determine the optimum digital buying experience as a result. Selection Mind Mapping is the most suitable approach to narrow down the pain points in our customers’ minds effectively with limited resources because our B2B customer database is very diversified including 2,5 mio users with differing personas. Since our group has conducted etnographic interviews and collected customer diaries to this specific database beforehand, mind mapping is the appropriate design tool to explore “patterns and insights in this large quantity of data creatively” as Josephine Aguero from Darden explains. Application As mentioned before our group had massive data including etnographic interviews and customer diaries. I divided the Project group into 4 groups of 4 stakeholders each. The first task was to write down the most critical customer feedbacks mentioned in the interviews onto post-its. Then each group put the post-its on the relevant stage of the B2B customer buying journey map, including the outliers. After combining all of the feedbacks that seemed crucial to the stakeholders, we combined the similar ones to simplify. Then the groups identified the insights related to each stage on the customer journey map considering the clustered ideas. While forming the insights we included the specific persona, what he/she needs & wants as a result and what his/her the current situation is and what the main obstacle is. An insight statemet example is; The big company professional Andy want to be able to use more mobile data for his personal causes via his corporate line but he should fit in the package his company determined for him and he can not but additional packages on his corporate line by his own decision. When we listed all the insights from the clusters the mind mapping was complete. Insight The mind mapping approach worked very effectively because our “what is” question implied understanding all of the current stages in the customer journey map of B2B customers digital package buying experience. Since the stages and the customer personas differed dramatically, mind mapping worked very well to organize the cluster of ideas, choose the most critical ones and form the relevant insight sentences. Approach With the gathered mass of information of the diverse data base of customers I would use mind mapping to narrow the pain points to the most crucial ones because it’s the most effective and resource saving method. However, I would combine the method with visualization to better comprehend the customer point of view, to see the customers mind more clearly. I believe Mind mapping will be a more creative process with imagery, color and visual expressions.
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7,849
Design Thinking for Innovation Author: Paolo Rossi Reflection Tool: Mind Mapping (Module 3) 1. Challenge and Selection I work in an engineering company and it often happens that my team has to create new concepts of new products that will have to be placed on the market. Often these products have to be innovative and have to solve problems in an ingenious way so that the customer is positively involved in using these products. I chose the mind maps tool because it is based on creative abilities, they can be created with colors and images, on processes that spontaneously restructure information and that each time leave more than one interpretative key open. For these reasons, mind maps are particularly effective for processing thought and creativity, and this thought process can be very useful when technical solutions to real problems need to be found. 2. Application Concept development begins with brainstorming sessions, and mind mapping is used to work out the relationship between topic information and new ideas. In this brainstorming, each participant is encouraged to think out loud and spontaneously come up with as many ideas as possible, no matter how wacky or crazy it may seem. The problem or question is written in the center of a large sheet of paper and the solutions are spread over the entire surface of the sheet. The focus is on the topic; it is written in the center of the sheet and enclosed by a circle. Branches branch off from this circle that divide and fan out the topic in its individual areas. The keywords are written on the branches. The topics represent the main branches. Details are written in the branches. After creating a mind map, branches can be combined again or branches that were not previously connected can be linked together. In addition, you can search for missing branches to identify gaps for troubleshooting / brainstorming. Mind mapping can also be understood as a continuous process in which you start with a mind map on a more abstract level and become more and more detailed over time through additions but also deletions. Color and pictures or symbols can make a mind map even more meaningful, often the result is so pleasant that I take a photo to have memory of the work done, but unfortunately, these "works of art" cannot be printed because they contain confidential information. 3. Insight & Approch Mind mapping is able to present ideas in an intuitive and non-linear graphical way and encourage a brainstorming approach to generate new ideas and make connections. I've seen during these sessions that this approach encourages enumerating and linking concepts without starting with a specific conceptual framework. It often happens that the idea is divided into more related ideas with additional lines in the map. During these sessions, I usually take notes of ideas and creative thinking, while critique and judgment of ideas are only allowed when the brainstorming session is over. This rule allows people to think outside the box and freely suggest any ideas that may seem remotely possible. The purpose of these sessions is to get as many ideas as possible for later analysis. Therefore, people should build on the ideas suggested by other participants. The next step for my team will be to perform brainstorming sessions with the creation of online mind maps by using dedicated software that allows to share information in real time between teams located in different places such as America and India. This tool could make people with different cultures and problem solving approaches work together in the same time and I hope that this methodology could give life to truly innovative ideas and products.
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7,858
Assignment on Design Thinking Mickael Richardson Challenge: As part of the Corporate Social Responsibility (CSR) activities of our multi-business organisation, we run a volunteering initiative, whereby employees are encouraged to offer time and expertise in supporting CSR projects undertaken by the independent companies constituting the group. While there are large number of employees with the right skill and those who could spare time for these projects, the number of actual volunteers are very few. It has been our challenge to get more people to volunteer. The various stakeholders involved in addressing this challenge include: i) Group level CSR team – responsible for developing the program, ii) Individual company CSR teams – who identify relevant CSR projects from several requests for help that each company receives, iii) Existing Volunteers – who have already pledged their time for supporting the projects, iv) Non Volunteers – employees who could possibly participate, but haven’t yet volunteered, v) Representatives from CSR projects – who specify their requirement for effort/skills required for successfully completing their projects. Even though the present volunteering efforts have surpassed the targets set, since this is an ongoing initiative, the aspiration is to tap the immense potential amongst those not on board yet. Tool Selection and application: It my endeavour to apply the Design Thinking approach to address the above challenge. The 4 stages discussed in this course – What Is? What If? What Wows? And What Works? are perfectly applicable to the challenge. There are two tools that one could use in my efforts: mind-maps and story-telling. Both mind-mapping and storytelling may be useful in all four stages, and for all five stakeholders (as mentioned earlier) albeit with some degree of difference in application. The reason for selecting mind mapping as a tool is because of its simplicity and ease of understanding by participants as also mentioned in the video on mind map tool shown in Week 3. While mind mapping is not very common amongst participants, it is intuitive and easily adopted once explained. Moreover, there are really no mistakes that one can make in a mind map, at best some of the nodes may not be considered relevant and ignored. Another consideration for selecting mind-mapping is because of availability of automated tools such as www.mindmeister.com, www.mindmup.com, https://coggle.it/, http://wisemapping.com/ etc. which are freely available and make the drawing of mind maps very easy. Tool Application: The manner in which I intend to leverage power of mind-mapping across four stages and five stakeholders is as follows: Group CSR Team Company CSR Team Volunteer Non Volunteer Project Beneficiary What Is? To clearly state the expectations from the group level program To clearly state the proposed value to be delivered in the present projects selected. To clearly state one’s experiences of in terms of inspiration, time spent, activities carried out, and learning. Understand the reasons for their lack of involvement and concerns that seem to hold them back How have the present sent of volunteers contributed to their projects What If? To explore what could be larger impact of this program on various stakeholders as far as the organisation was concerned To specify how they could further improve on the variety of CSR projects they select in order to attract new people into volunteering. To understand from them what more they would have liked to do if some of the constraints were addressed or opportunities were available To help them vocalise what would need to happen for them to join volunteering, or alternately what would they do differently if they were to join. To let them imagine what other outcomes and value propositions would be achievable with the same set of resources available. Assignment on Design Thinking Mickael Richardson Group CSR Team Company CSR Team Volunteer Non Volunteer Project Beneficiary What Wows? To identify unique ways of leveraging the program to create hitherto unimagined value to all stakeholders. To let them specify what would be an ideal result that would help them emphasise their importance at the organisation. To make them relive some of the highlights of their experiences which could act as inspiration for others. To support them with articulation of what they would consider as a wow project which they would be compelled to volunteer. To help the project beneficiaries identify superlative achievement of their goals What Works? To shortlist couple of new programs from the new ideas. To help the CSR teams with a few novel project ideas and a completely unique of doing those projects. To help volunteers pin-point that one compelling reason that would make them come back to join this initiative To identify that one compelling argument which will reduce their dissonance and turn them to volunteering. To establish a practice that would help them maximise their results. Insight: The insight one aims to gather from use of mind-mapping activity are the non-obvious, hitherto unarticulated and sometimes non-connected motivations, inspirations, concerns, and other such emotional drivers for volunteering. These insights might be leveraged for creating the right appeal for potential volunteers and reinforcing messages for existing volunteers. One also hopes to generate insights that might help measure actual impact of volunteering on completion of projects. This will be very useful for project managers as well as policy creators in an organisation, to assign credit to the volunteers in order to reward or recognise them meaningfully. Further, insights from this activity could also help match the nature or diversity of projects with the type of employee skills within the organisation, so that more people will find volunteering easier. Finally, insights from this exercise could also be used to identify – i) interesting new project ideas, ii) novel ways of participating in existing or known projects, iii) filtering out un-intended misconceptions about volunteering etc. Alternate Approach: As mentioned in the tool selection paragraph, the tool of storytelling could also be used powerfully for achieving similar results and insights. Program managers could be asked to narrate stories of how and why they chose to draft the program in a certain manner. These would lead to exploring what other ways could they have achieved similar result (if they had chosen different initiatives), or what other results could they have planned for (if the selected initiatives were maintained as is). Volunteers could have narrated stories of their experiences and helped create emotionally compelling drivers for others to join the volunteering initiatives. Non-volunteers could have been requested to tell stories of failed attempts of volunteering that they might have heard from others and which resulted in they not volunteering themselves. The reason this tool was not considered was due to the difficulty faced by common folks in converting their experiences into stories that can be narrated impactfully. Most participants would have to be trained to help them capture their emotions into stories and make them engaging enough for others. Most importantly my own confidence of conveying the usefulness of how story-telling might be best used in developing insights was limited. Hence, this tool was reserved for a later date when one would develop enough expertise and experience.
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7,865
Tina Peralta - Reflection: Story Telling Challenge and Selection Storytelling is a great tool for conveying a message to people such that it has a broad purpose. It is a way wherein you can deliver your message with clear understanding without compromising the purpose of your idea. I became interested in storytelling because as an electronics engineering student, I am so exposed in electronics system and technical illustrations. When I want to persuade someone to buy my product, it will be hard by just explaining the technical side. In reality, making a finished product or invention is not enough to persuade people to use that as a solution to the problem. Sometimes it’s hard to explain that it is the only solution for their problem. Storytelling is a very good technique to solve this problem. I’m lucky that I was able to learn this in one of the discussions in Design Thinking for Innovation. We must know how to tell a very good story about our generated ideas. By that, we can get our own ideas absorbed to the market. It is hard for me to relay my works to others as an engineering student but now I’ve able to learn a technique to make everything simple. Application In design thinking, storytelling is a submissive learning. I start the process by answering the questions which are: What, Why, and How? Then I will research all the related discussions to the problem that I want to solve. It is a good start to know everything about your study. The way of a person on how can his or her device work without addressing their different terminologies that other could adopt or understanding process of work and service is very essential because people are composed of different professions or standards in life. We all have different jargons so not everyone can understand each other unless you will create an analogy which is a technique for a better understanding. In doing my research, the insights that I will gather can lead me to have an establishment on my design criteria. This would help me to make a good story for my product when I am already introducing it to others. There are instances when I am talking about my projects to my friends, they were not that interested because of the technicalities that I am sharing to them. By the storytelling, I will now focus on creating good stories that will help me implement my work to others. Insight and Approach I can easily expressed my ideas in a good manner and in a very persuasive way through storytelling. Not everyone can be convinced in the item you were presenting unless you have a technique to literally catch their attention. As what I can observe, Filipinos love stories. When you are telling stories, especially the interesting ones, you can see to their face their interest for it. We must also consider not just the insight of what we researched but also the insights of the consumers. When we know the needs of the people, they will be interested if we ask them that what we are saying is the solution for their specific problem. We can easily adopt on how people interprets his idea. If it is something interesting, people will attentively listen to you. We must consider the needs of the consumers for us to hit the most interested solution to the problem that we want to solve. Searching for a specific idea will not be hard anymore because just by looking on the problems at our society, we can think of many. Answering the need of people in the society will be something interesting for them and you can create good stories out of that.
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7,867
Design Thinking for Innovation By: Rabi Jain Reflection: Mind Mapping Challenge I am a student of Computer Engineering department and our challenge is to develop an android application. Our project is developing an application to learning with Augmented Reality. We are the team of 4 of my classmates. I face various difficulties in choosing the way to approach a new problem which is because the varied ways of developing the solution which has to be cost-effective and a time-saving approach simultaneously. Selection We go through various design thinking activities/tools, and we started using Mind Mapping at the work place. Mind Mapping is more intuitive, more creative, more visual and its more engaging. We go through to few frequent classes and also schools and collect information about learning in AR. Application We asked the teacher to write down few things that they would love to have in an app while they are using one. We also gave them the freedom to install other competitive e-commerce app so that they can figure out some loopholes if there are any. This is Stage 1 and this is an individual task. In Stage 2, we then formed 5 groups each of 5 members and asked them to do a group discussion and asked them to come to a common approach of what they already have in their individual sheets. Meanwhile, our developers were analysed each team’s common approach. At the end of Stage 2, each of the 5 teams had 1 common list of features that they want in an app. In Stage 3, our own team of programmers were involved in the discussions of the 5 list we have got. Insight What we as team learned in this process is that, there are different ways of visualizing your needs. Every individual we called in has a different way of approaching to learning with AR. Some would don’t want an AR headset. There are numerous approaches and that being said, not every approach a demand can be actually implemented in the actual development because the currently obtained data may or may not match the analytical data that we already had from past also the difficulty of actual programming can’t also be ignored Approach The only way out of it is to try and see if the student actually love the new features in the app and asking them for the feedback. They can quickly give new insights about the new problems that are occurring in the app or the new features they want in the next update.
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7,880
Design Thinking for innovation Tool Applied : VISUALIZATION challenge and Section It’s almost impossible to tell if people are engaged or involved with what you are presenting, that’s why i consider visualization one of the most interesting concepts to put people in . In addition to that, visualisation is really important for the process of design thinking, it is a way of unlocking a different part of our brain. Since I adore programming , i found an interesting way to present my ideas , using the well know programing languages, and espacially python where we found a library called Manim , which makes me able to animate and illustrate pretty clear any idea i have in mind , and present it in an interesting way to others . Application I start by making sure i understand the idea i want to present, and make even more sure that i am not going to execute it in a linear way , when there is an easier way to do it. After that , i write down all the ideas to be included in the animation (so i won’t get lost) , and start creating the animation ! The first scene, is usualy a simple quote to illustrate the idea , which will be discussed, after that , i start creating all the animations, I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, (while the animation is playing) i start asking question, it’s always import to make the audience participate in the presentation, some of those questions : 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I try to collect informations from the body language of the audience, I take the feedback and then recreate the animation again , with respect to the valid points on their feedback. Insight & Approach What i learned from the session, The graphic gives the diverse group of stakeholders a point for discussion that allows sharing their perspectives and developing insights into potential root causes of their problems, it also gives time for reflection to the audience, and you make sure that they understood the message the way you want it to be.I will always use the visualization activity as a starting point for a series of design thinking . By Lydia Wati
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7,886
Frankie Kwan – Coursera – UVA Darden Executive Education - Learning Launches Challenge I am working on a project creating executive education programs for middle to senior managers, in collaboration with business schools. We have 3 team members and have business development budget and 6 months of time on the campaigns. We have already several hypothesis but we need to learn about our customers and figure our their essential needs. Selection We implemented methods of learning launch tool, since we don’t have sufficient data and we are looking for innovative solutions. We want to learn through quick tests and affordable failures. Application We made a simple launching site and gauged 80 target customers for a quantitive online survey, meanwhile through our personal network we got 10 participants for qualitative interviews. Before launching the survey and interviews, we have internally agree on the questions, content, and metrics, and we have also made trials with a small group of people and made optimizations before launching. Insights After the survey and interviews, we found 8 pain points and 5 different type of personas among our participants. We underestimated the diversity of our target customer group and the priority of their key problems. Approach We decided to first focus a specific target group of potential customers, reframed our hypothesis, prioritize key assumptions according to value creation upon specific needs, our execution capabilities and competitive advantage. Then we designed the test for those assumptions and conducted the tests.
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Example – Reflection – Mind Mapping Tool On many occasions we are invaded by our thoughts and ideas, either as a result of our present activities, as projects, objectives or goals we want to achieve. However, understanding and projecting this information from our mind, for ourselves or for others, becomes in many cases, a challenge, where we can fail in the attempt, if what we intend to communicate or capture a creative idea. The need to organize our ideas and the context of it is a challenge that all human beings have. In particular, in the learning process, using a tool such as mind mapping, allows students or any other group to be directed, to more easily appropriate the data and concepts that they want to offer. At present, we know that the amount of information is not a problem, however, the challenge is how we can sort and present, the entire amount of information, that many times we count when performing an activity. And this situation is not exclusive to designers, as we mentioned, in our daily life, we constantly have the challenge of drawing or designing schemes that allow us to understand and learn in a better way. Application At the beginning of the "what if" process we are carrying out different exploration activities, where the generation of ideas and verification of data and information is constant and we are looking for progress in a pivoting that allows us to refine our innovation process. This tool leads us to go building and defining the design criteria, in which we intend to move forward in this phase. The possibilities of summarizing and communicating are virtues of this tool, when transmitting knowledge in focus groups and work teams, given the intuitive and creative features it offers. Currently we recognize that people learn more efficiently from images, videos, that is, all those tools that encourage our capacity for visual learning. There is a fundamental characteristic in "Mind Mapping" and it is the functionality of connecting ideas, this for the case of the design of business models or processes, it is a function of great value, every time, that allows to clearly draw each one of the components and how they integrate and relate Today we find several apps and web solutions, which can support us to develop our mental maps or diagrams, in short, I believe that this tool should become a common accessory in our design thinking for all our activities. Insight & Approach Making diagrams and mental maps, has allowed me to identify the value of transforming creative ideas into visual forms that achieve understanding and communication. By obtaining an idea represented in a visual language, it encourages the progress of innovation and brings us closer to obtaining the design criteria we intend for a future initial prototype phase. It focuses the activities of brainstorming on the objectives that we want to draw, and allows to involve co-creation, by having a visual image of what each team member contributed and especially the achievement of the problem that we intend to solve with our innovation This tool really excites me and I want to learn to work. Aaron Cruz. Bogotá - Colombia
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7,929
REFLECTION Mind Mapping By Muhammad Leonardo Challenge A large corporation’s internal Leadership Development Organization (LDO) planned an overhaul of its curriculum. LDO leaders engaged its internal agency, Creative Services, to help them execute on their stated objective: Clearly communicate that courses have been updated and are aligned with the company’s mission and goals while enticing leaders to enroll in the new program. The curriculum revamp included significant changes in the following:  Content  Audiences (ranging from new, emerging leaders to executives)  Tailored training  Delivery – offering online training (similar to these Coursera classes) for the first time Selection / Application After reviewing the LDO’s new curriculum and conducting interviews with stakeholders within the organization, Creative Services recommended a design thinking workshop. Attendees:  Members of the target audiences  LDO teachers, facilitators and leadership. The session began with a 360° Empathy Map exercise focusing on each end user group. Workshop participants were asked to consider what end users experience within the “current state” of the LDO. The following questions were explored: SEEING What are leaders at the company seeing when they attend the classes? - Networking opportunities - No visibility of opportunity/resources - Positive viewpoint (pie in the sky) HEARING What do they hear when they are there, or from co-workers who attend courses? - Classes are just a physical space (school), not an experience - It’s a privilege to attend - More interaction is needed DOING What do they do while in the leadership development courses, or afterwards? - Back to business as usual - Developing - Networking SAYING What feedback are they providing or disseminating to peers and their leadership? - Great experience, too bad it’s over… - It makes sense to go - Wish I could have gone sooner FEELING How does a leader feel when going, while they are there, and after they leave? - Why isn't my boss doing this? (Behaving this way) - Exclusive/special - Overwhelmed/frustrated, but hopeful LATENT NEED? What does a developing leader need most before/during/after? Compile a short list of unmet needs they may encounter. - Support A-Z - A development path beyond the end of the class - Leave armed with tools to change culture Participants wrote down their ideas and workshop facilitators grouped them under each question on a white board. Facilitators led a process whereby responses were narrowed down to the three that best captured the feedback into simple statements. This allowed for consensus building, easy viewing and shared understanding moving forward. Next, a shorter Attribute Brainstorming exercise was conducted with data collected from the 360° Empathy Map. With new understanding and agreement on end-users’ perspectives, participants were asked to identify ideal, one-word attributes to define the LDO’s future state. Participants wrote attributes on post-it notes, which were gathered and displayed in groups. Patterns began to emerge. Workshop participants saw where attributes were reinforced by other attendees. Eye-opening attributes were generated by outside-the-box thinking. Having attendees record their thoughts silently during this exercise resulted in more attributes being generated, since nobody was inhibited by commentary. Everyone contributed equally and no one “owned” an idea. Attendees then “voted” for the 3 attributes they most agreed with by applying sticker dots to them. They were also given a red “veto” sticker to apply if they felt an attribute was missing the mark. Next the participants discussed the results in an open and engaging dialogue that resulted in this final set of attributes: Experiential, Relevant, Inspiring, Real Insight Once the facilitators/participants had insight into what the end-user experience had been like in the past, they were able to better understand how to communicate about the new curriculum. Insights from the 360 Empathy Map led to several course corrections - most significantly, developing an action plan to follow up with course attendees. A detailed communication plan was created after the design thinking workshop was conducted. Using the data gathered in the session, on top of a well-tested and identified set of attributes for the LDO curriculum of the future, Creative Services writers developed “sticky” campaign messaging and branding that resonated with the audiences and generated interest and anticipation in the new courses. The program is now seen as a great growth opportunity within the corporation and an opportunity to align leadership styles with company goals and objectives in a cohesive, unified manner. Reflection on Approach Given the opportunity to do this design thinking workshop again, I would engage more end users in the dialogue prior to the workshop. Performing preliminary interviews with past attendees would have provided valuable insight and would have allowed for a deeper dive into conversations during the workshop. Having some ready-baked responses for workshop attendees to use as a springboard for ideas may have resulted in an even more productive workshop.
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Course: Design Thinking for Innovation, University of Virginia, Darden School of Business Title: Final Assignment Submitted by: Ahmed Carlos Date: March 29, 2019 Mind Mapping Challenge I work for a family owned group of companies that provides services to the Oil and Gas industry in Mexico, with more than 60 years’ experience. The third generation is entering the family business with a fresh and renewed vision, including institutionalization and diversification goals. The son of the Group´s CEO is interested in real estate projects and has asked me to review several opportunities with him. Due to his entrepreneurial profile, the challenge was bigger than just reviewing stand alone projects. Swiftly, the discussions turned more interesting: “How do we make a real business out of this?” and “How do we want this business to look like?” type of questioning. We decided to start our journey with strategic planning, which looking back, after this course, I know that we partially did a design thinking process. Selection To start with the definition of the business case, I selected the Mind Mapping tool, which is described in the Module 3 - Idea Generation, of this Design Thinking for Innovation course. Mind Mapping is a tool for brainstorming that organizes the ideas (data) in patterns and themes. It also has the advantage to be visual in nature, which also helps the creative process. Application We had a two-hour session at the office meeting room. We started defining the center of the mind mapping with the name of the new company: “Mediobanca Group”, a mighty name. The ideas started flowing and I was writing all concepts around the center of the Mind Mapping diagram. After just half an hour, we got a long list of concepts on the screen. We did a clean-up work: correcting syntaxis, avoiding duplication of ideas, grouping the concepts by themes, sequencing the concepts within each theme, from general to particular. The next step was thinking of all different aspects of the business to discover themes that were not included in the first round of brainstorming. With this second exercise we filled up the gaps. The Mind Mapping was shared with the rest of the main family members that will be involved in this new investment and got their inputs, which were included in the final Mind Map for Solbib. The main elements of the Mind Mapping were building blocks for the vision and mission of the new company. Course: Design Thinking for Innovation, University of Virginia, Darden School of Business Title: Peer – graded assignment: Reflection Submitted by: Ahmed Carlos Date: March 31, 2020 Insight The Mind Mapping tool helped us to let our ideas flow in a fluent manner and to organize them in a structure way that allowed us to transform what started with a real estate investment opportunity, into a formal business initiative to create a new equity fund for real estate projects in Mexico. After finishing this Design Thinking for Innovation course, I now recognize that Mind Mapping is a great tool for the “What is” stage of the design thinking process. Approach An alternative approach for the same challenge would be visualization. With a visualization tool we could have presented visual concepts of existing real estate companies and define which are the type of company we wanted Mediobanca Group to be: developer/investor vs construction company, passive investor in third party projects vs. innovative developing company, industrial projects vs. residential projects. However, I still believe for this specific challenge, Mind Mapping provided us with the tool to include ideas of our own that I am sure will be competitive advantages in our real estate developments and in our capitalization structure. Ahmed Alaa Digitally signed by Ahmed Alaa Date: 2020.03.31 18:19:48 -06'00'
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7,944
Design Thinking for Innovation Final assignment Sujeet Ruiz The Netherlands 17th of June – 2021 Challenge and selection My main field of employment is within mechanical engineering, which I’ve only been working in for a short period of time as a fresh graduate mechanical engineer. My technical field is mostly centred around automated construction methods, most of which are (completely) new. One of my functions in my organisation is to continue where I left off after my graduation thesis, where I researched a conceptual design for a new type of construction machine. This meant already working some steps of the processes described throughout this course, mostly focussing on the “what is” and the “what if”. After being rehired at this company to continue my thesis project, I’ll now be further developing my conceptualised machine and it’s further phases. My challenge for this project is to continue a strong development curve along the timeline of my employment at this company and perhaps even continue after the completed project. Already (somewhat unknowingly) using some methods of visualisation, I feel like I barely skimmed the surface of what this design method has to offer. Therefore I’ll be attempting to broaden my use of this technique and its implementations across the different phases of the creation of this new machine I’ve been developing. Application As a more literal application of the title of this course, I’ll be using the techniques as ways to improve the physical designs I create. I previously explored sketched visualisations of interpretations of a variety of design concepts that could be implemented into the machine. However, I kept these explorations, experiments and developments mostly to myself. This course showed me the possible depth these visualisations can provide if I share my thoughts and processes with others. My first application is to sketch out the ideas that I have into collages, segmented into various design philosophies. I’ll incorporate various types if imagery (non-sketched) into the collage to provide the source of inspiration. Another thing I’ll add for clarity is the use of various colours to highlight certain sections for importance. These collages should function as a broad overview of the ideas that I have regarding a specific feature. I’ll repeat this step for a multitude of features (about 2 or 3 to start off). Now comes the part where I involve my colleagues. I’ll present the collages to a couple of colleagues after equipping them with post-its. Followingly, I give them 15 minutes to provide my collages with feedback through the post-its. After these 15 minutes I gather all involved people and will ask them to explain or give further comments regarding my designs and ideas. The last step is to ask my colleagues to provide their own sketch (on A4 paper) of their interpretation of the ideas I came up with. Insight One of the main things I learned from this shared experience with my co-workers is the amazing value of their perspectives on my ideas. I found that their comments provided insight regarding gaps in my knowledge and oversights in my designs. While not always comfortable, I was able to process their commentary in a collaborative effort to create a better common understanding of the project as a whole. We worked together to further make a better design for these subcomponents. Another great benefit of using this technique of collaboration was the strengthening of the bond between myself and my co-workers. Even though we already (somewhat) worked together before, we now have a better understanding of each other’s views on the project and designing as a whole. Approach I can conclude from the previous section that (a more thorough than before) visualisation of a certain concept can greatly help with creating a better concept, while also improving other aspects of a project. Further design should definitely make use of more of this collaborative visual process to gain more and more common insight and improvements. A slight alteration for future reference is the increase of the amount of detail within a given design. I noticed that some ideas weren’t sketched with enough detail, leaving too much room for personal interpretation where it wasn’t necessarily needed. More detail should give a clearer picture of the idea I’m trying to convey towards my co-workers.
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7,959
Name: Ravinder Pal Challenge: Fixeen Project The Fixeen project seeks to strengthen the labor system by injecting transparency into it. To explain the above, we ask the following question: Is the labor system okay today? the imminent answer is NO. Since, as, even we have witnessed ourselves, if you do not have a positioned brand, an acquaintance who recommends you or market strategies to which few have access, you can quite possibly be the best at what you do, but you will hardly be able to survive. So what solution does Fixeen propose to this problem? We created a web portal where both empiricists, professionals and companies such as contractors and obviously contractors, who would be the contracting users, can socialize. What is the plus of this? We propose to generate a national ranking by work, employment, or dedication where it is the same market that qualifies "the best in each profession or occupation" I selected the visualization tool I chose it because I believe it is the best tool for exploring and expanding our ability to innovate. It is the easiest way to obtain information about something, it also allows us to think in a non-verbal way and helps us access parts of our brain that we do not normally use and this is very important in design. The first thing I did was see the serious problem that the labor system has in most countries and that at first glance it is clear that this system needs to be changed, I used the visualization tool to realize the errors and then create a kind mind map and put a logical and innovative solution to the problem. Perspective: What caught my attention the most is that we usually get a lot of information from many sources but they are not clear and putting a solution to it only using a mind map or diagram and then putting it on paper seemed very fabulous. What awaits me afterwards is to continue applying and creating ever more effective solutions to everyday problems without having to resort to other forms of search that are not interesting.
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7,974
Name: Kojo Oteng Course: Design Thinking for Innovation University: University of Virginia @ Cousera Assignment: Final Course Assignment | Date: May 2018 THE CHALLLENGE: Describe your challenge, including all relevant information. My challenge is based around a real life business scenario; this company has a charity health system managed through a physical contact centre. The key focus of this contact centre is to receive calls from poor communities on medical issues they face day to day. These contact centres are managed and run by real medical practitioners. They receive these calls and support callers with simple advisory on possible actions for recovery through recommendations and referrals to medical centres close to caller’s location. The budget for running this centre has been increasing year on year and management is seeking a cost effective and technology based options to keep the centre still running and at the same time extent operations to new user groups. I am working with a team both internally and externally to fix the current problem statement to find an innovative model to deliver a more cost effective and smart solution adoptable by today’s people. After various consultative engagements with all stakeholders, I am opting to use a Learning Launch tool to try out a phase by phase approach Challenge: Manage cost down, go digital & extent user groups on the health project. THE SELECTION: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). My selection of Learning Launch is simple; it is one design thinking tool that will help the team test and experiment our hypothesis with real users and as such quickly pick up on our lessons including failing for fast turn of strategy. In Learning Launch lesson in module 4 – Mathias Schober made us understand that doing a real experiment was far better than a business plan. APPLICATION: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). So the application of the selected tool was very simple; After working and selecting a virtual platform running on hosted cloud infrastructure the team is in proof of concept stage with the technology. Our old way of delivering our health service had told us a story which we believe we can change with our innovative strategy. So we selected a sample user group from the current user base who fit some criteria we had set; 1. Constant user 2. Smart phone user 3. Low level tech persons 4. Willingness to try new options 5. Diverse users from different demographics The new innovative solution sought to change behaviours by moving the experience of engaging with the health service from physically connecting for advisory service to a fully virtual experience. This will deliver interacting with a health App + online and having interactions through video & voices connection over data. Our sample group will help us with detailed user feedbacks for development and support us scale up or terminate. INSIGHTS: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The project is still in progress but our current insights is showing the tool – Learning Launch offers us the true chance of getting direct feedback from the end users themselves. We are expecting the user experience on the app to be as easy and simple click and activate behaviour. The test is broadly leading to us confirmation or otherwise of our hypothesis. APPROACH: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. This project is still in progress and as such we are learning so many things and its currently shaping our arguments. The team is looking into alternative options of actually co-creating with stakeholder especially users. This is because we realise that technology adoption rate varied vastly within the current user base of the current system and this might affect the adoption levels across all demographics.
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7,993
Quentin 1 Paul Ortega Ortega Entrepreneurship 2/25/2021 Story Telling Challenge and Selection: The tool I chose was storytelling, I believe it is a great way to inspire and set apart our differences and bring empathy to those who are struggling. Storytelling has helped me realize that others go through similar struggles and sometimes worse than my own, which helps put my problems in perspective. I also enjoy storytelling to uplift others and give them a new standpoint from my eyes. I use this approach in many different settings, but mainly in work situations. In these work situations, I have worked with many different people from all walks of life. Because of this, it was important to utilize the right story at the right time to convey a message. In every job I have held, there have been many stories told and many that are forgotten. Many of us have now begun to understand the struggles of our coworkers and realize the similarities many of us have which helped us come together as a team. These stories ranged from hilarious, depressing, to inspiring. Storytelling helps energize my workplace and bring a more open environment. It was a great way to “walk a mile in their shoes” as the saying goes. Immersive storytelling can put you in a different world and can be a great learning experience. Everyone has their own stories of battles and triumphs they have had in their life; it is about finding the right story to tell at the right time to inspire. Application: Recently, at my current position at the campus bookstore, I had a coworker confide in me. She was very stressed about her future as a teacher and overwhelmed by her current life situation. She just recently had a breakup and was noticeably down at work. This has not only affected her mental health but also her overall performance on the job. She has shown up late almost every day the past few weeks. In addition to the relationship issues, she has worries if she has the skills and abilities for her future career. This was an opportune time for me to implement storytelling. In this situation, I used storytelling to help her understand that she can get through these difficult situations and that I empathize with her because I have been in her situation. I had also gone through a terrible breakup while in college, and it destroyed my mental health as well as my performance at not only work, and school, but also daily life. During this time in my life, I could not even manage to get out of bed those first few days. I struggled to take care of myself and get food. I lost 10 pounds in one week. I did not want to do anything and wanted to be left alone. I knew this was a toxic cycle that I needed to stop. I’m afraid I’m seeing some of the same issues when I talk to her. I gave her some advice on how I got out of this funk, I told her that would finally help me by surrounding myself with others and just accepting the reality of the Quentin 2 situation. Once I accepted the reality and realized I did not have to do this alone, it got better. I started to go out with friends; I focused on learning who I really was. I realized that I was 20 years old and that I had so much life ahead of me. I told her that she is young just like I was and that if he were the right one it would have worked out. I told her it is okay to feel sad but to also focus on all the new free time and opportunities now available to her. In my situation, it got better with time and I expressed how each day that passes is a day you are farther away from that moment of hurt. I reminded her how young she is and how the right one will surely come. College is supposed to be one of the best times of your life, and I believe you should enjoy them with friends and not spend that time looking for a wife/husband. She really appreciated the advice and she expressed how she is going to try to accept the situation. My coworker had also had anxiety about her future, specifically, her career. She is planning on being an elementary school teacher but does not know if she has it in her to be a good teacher. I know how this feels firsthand as I was a Preschool and kindergarten teacher in Korea. Shortly after my breakup, I went to Korea to teach English without a degree and had no education or experience regarding teaching. I was a business student, so I truly felt like I was going in blind. I had never lived in the country and did not know any Korean. However, despite all this, I ended up doing very well as a teacher and was voted the best teacher in the center by the students. I told her that she can do anything she sets her mind to. If I can do it, then I know for a fact that she can do it. I reminded my coworker of her work ethic and her ability to adapt. I think storytelling in this situation was very beneficial to her because she can visualize herself when she hears that someone who she knows with similar struggles has achieved the goals she is pursuing. Better days are ahead for her and I wanted to make sure she knew that. She was appreciative of the advice and has made me optimistic of my storytelling abilities. Insight & Approach: What I learned from this experience is all someone needs sometimes is hope. Many of us get down especially in the hard times we are currently in. Hearing uplifting stories that show that you can overcome your struggles can make a huge difference. I could see in my coworker’s overall body language that she had been going through some difficult times. However, I was raised to not get into people’s business, so I waited until I was approached by her. She approached me on the verge of tears and told me about her struggles. As someone who had been through a bad breakup, I immediately could empathize. I knew storytelling could be a powerful tool in this situation, I just had to make sure I applied it right. After taking this course, I realized that I could have approached her myself. As a fellow team member, I should care about their welfare and be willing to put forth some effort to help. I have always enjoyed storytelling but lacked some of the necessary skills to make the story useful and beneficial to those I told the story. Design thinking helped me in helping my coworker overcome a struggle. I see this helping me in a big way as I aspire to be in a managerial role at a company someday. This class will help me learn how to use my storytelling and resources to help others understand their potential. Design thinking has helped me realize that storytelling is essential to becoming a good leader and can be useful in all aspects of life.
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8,009
Reflection – Mind Mapping Tool Kenya Export Processing Zone, 27.1.2018 Maria Meier 1. Challenge I’m working for a health insurance company as HR Manager Training & Development. Our challenge is to transform the existing training programms into pragmatic, future oriented programms along the strategy with real added value for the company and the employees and therefor for our clientes. At the moment, our training programms are not very aligned with the strategy. They have grown in the past, but very uncoordinated. 2. Selection: Mind Mapping Tool When we did research we collected lots of data. We interviewed managers and employees, we did some research and benchmarking with other companies and we scanned some of the important university programms. We decided to use the Mind Mapping Tool to look for patterns and insights in all the data. The Mind Mapping Tool helps to analyze information and break down complex data and idea into patterns and insights. It is preparation for the „what if“ phase (video Mind Mapping Tool, week 3). 3. Application: We invited different stakeholders for a workshop. For the workshop we prepared various „walls“ and sticked all the data and ideas we have collected on the „walls“. When the workshop startet, we gave the participants some time to walk through the walls and go over the data. Then we did short introductions and explaint the data an ideas. After a short break we asked our participants to pick out the things they think that they fits or doesn’t fits. An mark them on sticky notes. Then we asked them to go in teams (5 people each team) and then to cluster the things they have choosen and to look for the insights as well as for connections between the clusters. Unfortunately we haven’t had the time to translate the insights into real design criteria. This will now be the next step we do. The workshop was very effective. We have sorted and simplifyed this mass of data and ideas and worked out the essence. And we received a good visualisation and a very inlined understanding about the patterns and insights. And one very good thing is, that the participants now are really supporting our work. 4. Insights: It was very interesting to see how effectively it was possible to simplify data. And I have realised how important the work (engagement) with the stakeholders is and how good this tool is because oft he prepresentation of various minds. My thinking about the challenge was affected through several insights. One is, that I have learnt about the importance of getting certificates and the possibility of community learning. Overall, with design thinking I have realized how important it is, to understand the current situation and to really investigate time on the „what is“ phase. Another point I have realized is how important a variety of ideas is. I am often very focused on solution, and if I have found a solution which fits for me, I am happy. Design thinking shows how important the representation of different minds is and that many ideas brings more possibilities to run learning launches and to really find the best solution. 5. Approach: I would for sure apply the same tool. It is a very good tool to simplify data and to find patterns and insights. It allows us now to establish criteria and to start with the next phase (what if). And the stakeholders are involved in a very good way. There are two things I would improve next time. I would calculate more time for the workshop to make it possible to really translate the insights into design criterias. I think this is the heart of this tool and the very needed output for the next phase. So this time, we have to do a follow-up workshop to generate criterias. I think it would be much better to do so in one workshop. And I would start straight with the short introductions and explainings oft the „walls“, the time they had to walk trought at the begin wasn’t very efficient.
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8,011
VISUALIZATION I always use Visualization design tool to find out the solutions and alternatives to the problems. It has given me the best ideas to overcome the challenges I’ve faced. Visualization is so simple yet complex tool to communicate a message. It has really helped in getting desired outcomes. is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity. Visualization today has ever-expanding applications in science, education, engineering (e.g., product Visualization), interactive multimedia, medicine, etc. Visualization techniques have been used by successful people to visualize their desired outcomes for ages. The practice has even given some high achievers what seems like super-powers, helping them create their dream lives by accomplishing one goal or task at a time with hyper focus and complete confidence. In fact, we all have this awesome power, but most of us have never been taught to use it effectively. Visualization is really quite simple. You sit in a comfortable position, close your eyes and imagine — in as vivid detail as you can — what you would be looking at if the dream you have were already realized. Imagine being inside of yourself, looking out through your eyes at the ideal result. BENEFITS Using Visualization techniques to focus on your goals and desires yields four very important benefits. 1.) It activates your creative subconscious which will start generating creative ideas to achieve your goal. 2.) It programs your brain to more readily perceive and recognize the resources you will need to achieve your dreams. 3.) It activates the law of attraction, thereby drawing into your life the people, resources, and circumstances you will need to achieve your goals. 4.) It builds your internal motivation to take the necessary actions to achieve your dreams. The world is a bigger picture and need of Visualization. Visualisation is a core component of the way that we communicate, whether we're aware of it or not. When we're dealing with very complex problems, we're enacting a different kind of problem solving that has to bring in more than just logic. Visualisation is really important for the process of Design Thinking because it's actually a way of unlocking a different part of our brain. It allows us to think in a non-verbal way and access parts of our brain, our creativity. Most design thinkers call visualisation as “the mother of all design tools”, because they are used in every stage of the design thinking process. Visualisation is equal parts listening, thinking and drawing. Listening is the input, thinking is the processing and drawing is the output. These three skills work together equally in understanding complexity, visualising outcomes to create new possibilities. Thus, Visualization has helped me a lot with the concrete and abstract ideas to communicate and also using inductive reasoning. So that kind of imaginative work really has to be brought out by exercising and understanding that right side of the brain. Visualization is the strength for the concept development. REFERENCES https://en.wikipedia.org/wiki/Visualization_(graphics) https://www.jackcanfield.com/blog/visualize-and-affirm-your-desired-outcomes-a-step-by-step- guide/ https://www.linkedin.com/pulmarkkelly
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8,021
Sensitivity: Public Example Reflection - Learning Launch Challenge My name is Caterina Mauro. I am a mechanical engineer and my profession is heating and cooling system designs. Moreover, I am a member of garment care department at my company. My challenge was increasing ironing performance for handheld irons. It was my first iron project and I had not got adequate information about this issue. According to user experiment studies, every Turkish people want to wear ironed clothes. Wrinkled textiles are not acceptable for them. For this reason, my department kicked off improve the ironing performance of our irons. There are two main parameters for improving ironing performance. First factor is steam rate and second one is temperature of iron sole plate. If you increase steam rate and temperature of sole plate, you can improve your ironing score. Selection I checked design thinking tools and decided to use learning launch tool. In my point of view, this tool is more useful for our challenge because I had lack of information about irons and the factor of ironing performance. In addition, I had limited time for solving this problem. The learning launch given chance for quick prototyping and test. Application At our first learning launch, we discussed above steam rate and sole plate temperature in order to improve ironing performance. In consequence of first learning launch, we decided to modify sole plate steam channels. At that point, we designed 3 alternative sole plate channels and asked ourselves “How do we decide which design is best?” In order to answering this question, we sent these 3 designs for quick and cheap prototyping. As a result of first tests with these three prototypes, we arranged second learning launch. We evaluated test results and sole plates during this learning launch. Moreover, we choose best sole plate channel alternative and improved the design of this alternative. We tested again with improved sole plate. According to test results, our steam rate and sole plate temperature increased. Sensitivity: Public Insights By applying the learning launch tool, we enhanced our knowledges about irons and produced some prototypes and applied steam rate and sole plate temperature tests with these prototypes. After that, at second learning launch, we improved steam rate and sole plate temperature thanks to final steam channel design. Thanks to improve these parameters, our ironing performance dramatically increased. Our final ironing performance test results were slightly different from our existing irons. Approach In brief, learning launch tool was best tool for solving problems, if you have insufficient problems. We discussed with my team above this tool that will use at new research and development projects. What is more, I discussed with other departments and explained learning launch tool to them. They may try this tool for their projects.
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