Atharva07/pii_detect_train · Datasets at Hugging Face

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21,365	Sensitivity: Internal Reflection- Visualization Challenge My department is responsible for product development and delivery. In recent times it has been overwhelming because our marketing team is a very creative one, they always come up with new products to take to market and are always on a deadline. Unfortunately, the department does not have the manpower nor resources to keep up with the demands, hence, we always deliver products late or deliver products we must revise after a period. These demands are sometime difficult to track as it is sent through emails and difficult to keep track of. The department has decided to put in place a demand management process to manage and track the demands that we receive from the business. The aim is to manage scope changes of demands, provide clarification to the business when needed, and offer improved quality and on time deliveries. Selection To address this challenge, we have chosen visualization as our Design Tool. Visualization tool uses diagrams and flows to convey messages which will enable our stakeholders understand our proposed solution and align easily, thereby making it easy to gather suggestions and insight on an ideal solution that will be acceptable by all. Application We met with all stakeholders to get a feel of what the expectation is in terms of product delivery, each of our stakeholders expressed what they were interested in to meet go to market targets, and quality product delivery. Based on the information we gathered from the meeting and research from our sister organization and partners we wrote processes and policies that would enhance our product delivery timelines and product quality. We then created process flow diagrams on the processes and policies we had developed and presented it to our stakeholders. We also developed a central demand channel where all demands request can be sent to and tracked and created diagrams on the flow of how it works and presented it to our stakeholders as well. After the presentation, our stakeholders could easily understand our goal in terms of product delivery and were able to align their quarterly plans. Insight By applying the Visualization tool, we were able to clearly explain to our stakeholders what the goal for product delivery is and how their ideas had been imbedded to enhance product delivery. It also showed what was expected of each party at each stage of product development and delivery and everyone were aligned. It showed that stakeholders were to plan deliver of products quarterly and share these plans with our department the last month in each quarter prior to the quarter of delivery to enable our department plan and develop product within the quarter without being overwhelmed by continual request that we do not have the manpower to keep up with. The centralized demand channel also sowed how easy it will be to track demands and prevented overlooking or missing demands that come into the department. This led to a high number of quality error free products being delivered on time by our department and prevented demands from getting lost in a sea of emails. Our stake holders are also satisfied with the results. Sensitivity: Internal Approach In the future visualization tool will be instrumental in enabling our stakeholders clearly understand ideas that we are trying to convey and allow for easy alignment. However, along with visualization storytelling will also be instrumental in enabling stake holders focus on the message.	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21,366	VISUALIZATION TOOL Challenge & Selection: I often use visualization tool to share my idea or my understanding with my colleague when we are discussing about some projects or activity. Visualization or Visual thinking means to express your thoughts through some graphic representation or we can say that a way of communication to clear your thoughts. It becomes easy to pour your thoughts clearly into your colleague. So many of times, I use this tool through some software or drawing or making a demo video etc. Once, I have used this technique for a project. In a project, we were trying to make a mobile application. This application was about service providing for our college students. So, we know which type of features are needed. For making easy conversation I had selected this technique. Application: As I have mentioned above, we were trying to make an application. So, we had approached a coder to make a mobile application. He was from other college or sector. So, he was not exactly sure what are our requirements and layout. We were doing this project during study so many of times we had to make conversation about features and process through phone calls. He had to call many of times for query or discussion. So, it was consuming our time and he had to do changes many of times as per our requirements. But for making an easy conversation, I had made a presentation that describes our requirements and how an application should look like. Then, he got clear idea and that made easy to code for him. Also, that presentation had saved our time and daily calling. Insight & Approach: I have learned from this project that sometimes it is complex to explain someone that what is going on into your mind. So, there may be raise confusion during your conversation and it will consume your time also or it may produce something else. So, when we had made presentation, a confusion was removed and we saved time. Since, from this experience I have understood that this technique is easy way of communication. So, I would use this tool in my future at starting to have clear and better conversation.	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21,367	Using Learning Launch in developing communication between two teams. 1. Challenge Challenge is the limitations and dissatifaction in current communication between two teams that are in different geographical locations. The tools in use are standard ways of communication: telephone calls, emails, p2p chat, online meetings. Main concerns: The teams feel that they are not getting enough status info about the projects ongoing in other team. When info is shared between teams, it is often only person to person in email or chat, and other team members are not informed. Lack of feedback for queries to other team. Quick action is needed to improve the coordination of current urgent topics. 2. Selection: Out of the 4 tools, the Learning Launch looks to be best suited for this challenge, as it involves immediate action that we need, both teams can test out and give feedback from day one. The storytelling, visualization and mind mapping can also be alternative ways here in the longer and more thorough perspective. 3. Application: A simple team chat application was used to test the group chat between the two teams. The application starts with PC startup, has notifications when new info is added by any member – so easy to follow and automatically accessible. Different topics can be tracked, replies, mentions and search functions are available. Every team member from the two teams took it into use and specific period was decided, after which the efficiency of this solution is evaluated based on the feedback from team members and especially the usage of the new collaboration application. 4. Insight: The tool was received well and was found very useful by both teams. Here are the findings from the test period: The exact ways of working, formulating and sharing the info in the tool will evolve with experience. Peer pressure in „room“ with all people, especially others action and communication is great additional motivation to respond quickly to other teams queries. This looks to be one of the greatest findings using the new tool. The info shared in collaboration tool reaches easily everyone, is simple to track as the topics are arranged in conversation style with the functionality is easy to find your request and answer. All in all, it is viable option to be used to improve the communication with the challenges the two teams have. 5. Approach: Here are the afterthoughts: With one team using internally this specific tool it was the fastest way to get immediate action on the way improving the communication in urgent topics. Also they shared experience and tips using it. *To further improve the communication and if there are specific needs that are not met, the other design thinking tools can be used, some examples: - mind mapping to map all communication challenges for different roles and tasks in teams - adding visualization option to explain some topics in the new tool. - storytelling to understand and start with solving the specific challenges in communication	[ "17693", "10522", "10458", "33108", "26391", "23847", "21370", "48876", "47422", "379", "29", "695", "379", "4800", "29", "4800", "34389", "47736", "35415", "19816", "27042", "33108", "25372", "23847", "21370", "48876", "47422", "47725", "20234", "30", "33108", "26571", "30928", "35579", "379", "16951", "48264", "33108", "49728", "20234", "45990", "50554", "38131", "23847", "2131", "47533", "30", "22347", "136", "28030", "136", "38959", "22987", "136", "38299", "36361", "379", "29", "11093", "24143", "2131", "29", "127", "16951", "47422", 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21,372	Mind Mapping (Module 3) Challenge & Selection The first tool I used was the tool of mind mapping and visual thinking. To understand a problem concerning many stakeholders within a given sector. This was done to explore, identify and redefine the problem areas and its solutions. Mind mapping is a tool I use often with students, who are at undergraduate and post graduate studies who apply design and technology to solve their problems in day to day assignments. Mind mapping has been used here to map out all the elements related to the customer. This was done so that I can find relationships between the different elements on the mind maps including problems and possible solutions. Application I started the process by putting the main topic of discussion in the center of the paper. As the discussions with many stakeholders started to initiate, we started to add elements to the mind map. This helped us to keep tract on the ideas which has been discussed. If the ideas repeated, we gave them priority. The application was to find an ideal customer in each set of situations. We started discussion of customer behaviors and their daily activities which we placed a photograph of a board as a part of mind map. Then we started adding connections which were not very apparent at the start but started to revel itself once the mind map has been create. Insight & Approach I learned a lot from conducting this activity with several stakeholders including our team. The photographs were used to enhance the visual thinking and visualization so that we know and understand the customer behavior. The written and drawn maps were unbelievably valuable as it was quick and in the form of discussions they came out in a brilliant way. The very first step (what is) was to identify facts, elements, and problems. Once we had established the problems then we started using the design research (What if) to Analyse the customers problems to propose solutions. Then we planned a small prototype test implement in one the retails in the commercial capital. Conclusion Design thinking can be applied to any level of problems be it a system, service, or a product. It can bring out the deeper issues which a mere data cannot solve. Many managers are not willing to invest on design thinking as at the start design thinking tends to be ambiguous. But none the less the results which come are incredibly accurate. The solutions are very human centered which is the right way to solve problems. What Is, What if, What wows and what works approach has revealed a lot to me. Will look forward to use this amazing process and its tools in near future.	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21,374	Reﬂection-Storytelling Challenges & Selection I am a Stanford Ignite fellow and one of the subjects we were taught was design thinking.Out of which storytelling was one tool tool that I particularly liked.Storytelling is a unique tool that we used a lot in our line of business.Last year we launched a recruitment product namely a job distribution engine.Before launching it we did our customer validation exercise and based on the feedback we received we kept on modifying it till we ﬁnally launched it. After the launch we considered a Beta we wanted to track all our growth metrics to see where we stand after every 2 weeks. After a month we observed that growth hasn’t been that drastic.We again followed a survey based approach and sent it to people who were either our existing customers or potential customers.As it happened before we received mixed responses and although most of the responses were similar to the earlier feedback we received there were a few new ones. We then did a feasibility study to ﬁnd out which changes would actually make sense at that juncture.Next thing we did was to implement those changes as soon as possible in our recruitment engine.Even after making those changes after a few weeks we observed that the growth was again not that drastic and although people were signing up with us they were not ready to use the product on account of several reasons.In situations like these I have always resorted to storytelling in my previous line of work as a product manager and it seemed to work every single time I used it.I decided to use it this time as well and see where it takes us. Application Now storytelling is an art and if you can effectively practice it then it would take you places. We decided to do customer visits and got in touch with several customers. We requested them to allocate us a day when we could come down and sit with them and observe them while they are working to know more about their business.Most of our customers readily agreed to the request.Some of the companies that we were targeting were a little reluctant initially but did buy us some time to interact with their recruiters.We then went ahead and started spending time with our customers.In this process we extensively practised storytelling as an exercise where we could put forward our view as a short story so they can see the underlying beneﬁt that they can derive from our product.At the same time we also asked them to narrate their individual stories. Most of these recruiters or HR managers had never done something like this before and they readily obliged. After we heard their stories we realised we had a lot to do when it comes to taking care of the existing recruitment market.Most of these recruiters never had never done a drill like this where someone would sit with them and ask them to narrate their stories and it proved out to be quite an interactive exercise for us. Insight & Approach After our little exercise we came back to the drawing board to sum up the list of observations we made all this while.It was ground breaking. There were so many things which did not pop up during our customer validation phase as the conversations were brief. As opposed to that when we used storytelling this time we had a volley of observations and insights which we did not realise the last time. An example being the fact that earlier our customer segmentation did not take into account the individual needs of recruiters from different type of companies namely large organisations, medium sized organisations and startups. We found these needs to be dramatically different from each other which we had not factored in earlier. As we unraveled these individual stories we realised we’d have to create another product for the niche market which has the necessary budget to go for a premium product but lacks the time and resources to take care of recruitment. End of the day these large organisations wanted to recruit rockstar employees who can enhance the productivity of the organisation. Now with a string of these observations we made several changes to our existing product and created another product that could not only be used as a sourcing engine but could also pick up the best candidate for a speciﬁc job opening eliminating the rest.Right after we implemented that we saw exponential rise in our customer base and from 400 customers in 2 months we bagged 5000 customers at the end of 5 months. It turned out to be really fruitful for us. This course provided me with all the necessary literature that I needed if I were to successfully implement design thinking again in my business and I am extremely grateful to the staff for all the pains they took.	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21,379	Reflection – Mind Mapping Challenge & Selection The first tool that I used is Mind Mapping. I work at IBM and nowadays it is pretty common to see my colleagues using this tool to solve problems on projects or to better understand the client’s problems, needs and the best approach to address the solution, bringing customer satisfaction. As part of the sales team, I’ve started doing it on sales roundtables. Basically, the concept of mind mapping is to represent ideas and concepts graphically. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. Application We start in a white board with the main point of concern. Most of the time we use Post-It’s to make better connections and better visualize the lines with vibrant colors. Most of the time we prefer to have more people on the room, usually from different Business Units, to have a global view of the challenges and differing opinions to find a better line of business to meet the satisfaction, expectation and our client’s needs. When the discussion starts, we make a brainstorming session, where anyone in the room can stick a Post It or draw something around the main concern or objective, linking the dots and suggesting ways to overcome possible challenges that may arise during the project. These roundtable sessions, give us new possibilities, organizing new ideas and new approaches to mutable scenarios. After this first step, we list the main points, rearranging the primary links and connecting them to the possible scenarios, solutions and ideas. Always with striking colors we highlight the connection lines to get an overview of the context in which we operate. After that, we analyze the best way to meet the demands mentioned in the brainstorming process. Normally, we leave the room with good solutions and motivated to make everything that was said come true. We write down everything that is relevant to continuous learning and new sessions that may occur throughout the project. Insight & Approach What I take as a conclusion of the mind mapping process is that viewing a global context, where concerns of all business units are part of the result of design thinking, brings the benefit of a better team work, where everyone feels important part of building the best solution for the customer. In addition to providing better results, predicting problems and suggesting solution, the final product has better quality. This type of visualization, provides a better understanding of the root cause and the process as a whole. It brings better deliveries, better relationships and better learning from past mistakes. The technique of mind mapping can be used in various fields of knowledge, as well as the design thinking methodology. This reinvention of the creative process and humanization of the challenges, brings countless benefits to companies and industries that use them. A simple tool can indeed make all the difference for any company, as it did for the Big Blue.	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21,380	Storytelling My challenge is to get people to empathize with a 100% Mexican company that makes ecological products. The tool I chose is storytelling because it's just the feeling of empathy that I seek so that people can be encouraged to buy products. I would apply the select tool when telling the history of the artisans since most of them come from very difficult situations or violence, the founder was one of them. The beginning of the company is full of uncertainty and problems, that possibly leave the reader thinking and wanting to hear the outcome. Thanks to applying the tool correctly the brand will position itself as a company with a great history of improvement which also cares about the environment and provides opportunities for people with disabilities. That leaves the feeling to people of being doing the right thing and also helping a good cause I wouldn't apply another tool I feel is the most effective and the fastest to reach people for their cause.	[ "16274", "29", "11933", "22869", "34389", "48172", "30966", "39478", "48172", "28123", "50912", "18675", "805", "111", "11531", "23883", "47725", "30", "35893", "27756", "41064", "379", "29", "16951", "48249", "8979", "23128", "34389", "46304", "21173", "34434", "120", "34686", "47736", "29663", "38131", "28127", "47725", "8979", "44343", "30", "45345", "47725", "39478", "22391", "21124", "28251", "48172", "22225", "41064", "379", "29", "8979", "51125", "20083", "47736", "44390", "48249", "50730", "47553", "47736", "32014", "38131", "47736", "20362", "45019", "37135", "38131", "30", "47766", "23735", "30525", "50038", "26593", "45079", "38457", "50151", "136", "47736", "30373", "50483", "38275", "38131", "47766", "379", "29", "16951", "21222", "38131", "47736", "23883", "34389", "30600", "38131", "49028", "19816", "40958", "136", "47725", "40392", "30", "35168", "47736", "41964", "47899", "19816", "50442", "48172", "31775", "47736", "38664", "379", "29", "16942", "48172", "20085", "47736", "48249", "24844", "47736", "21875", "50840", "40357", "34474", "20375", "18675", "23883", "50912", "30", "18675", "31269", "32014", "38131", "33085", "50745", "19626", "22543", "18744", "47736", "28529", "19816", "30", "41353", "38395", "30212", "39478", "50912", "26739", "379", "16946", "35171", "47736", "29663", "48172", "39478", "30", "38131", "21246", "27252", "47736", "43539", "47885", "19816", "19626", "31853", "18675", "31108", "22717", "29", "8979", "51125", "37394", "20083", "19905", "48249", "8979", "29662", "34389", "47736", "37135", "27850", "19816", "47736", "29566", "48172", "41932", "30", "39478", "30212", "47756", "22717", "379", "29" ]	[ false, false, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, false, true, true, false, false, false, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, true, false, false, false, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, false, true, true, true, true, true, true, false, false, false, true, true, true, true, true, true, true, true, true, true, false, true, true, true, false, true, true, true, true, true, true, true, true, true, false, false, false, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, false, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, true, true, true, true, false, false, true, false, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, false, false, false ]	[ 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12 ]
21,382	Example Reflection – Storytelling Challenge & Selection I work as a supervisor in a call center and training new agents before they start serving clients is very important. The storytelling has allowed me to transmit my knowledge of how to treat clients according to their emotional state, the experience allows me to know what tone of voice to use when a client is angry and what phrases to say to calm them down. I tell each agent in meetings about my experiences and how I attended them, in this way I not only pass on the knowledge of the processes they must learn but also knowledge based on experiences thanks to storytelling. I use these stories to create strategies on how to serve annoying customers and thus improve the perception of the quality of customer service. Application Each person is different so what works for one does not work for another, with the Storytelling to a new agent training you was able to prevent a customer from canceling. This client did not understand that his billing cycle is every end of the month so that the first five days he must pay for his internet service. As the client did not understand this cycle, he thought he was paying double, the agent who attended him applied the narrated story that I told him in which a client thought that his credit card was debited twice in which to solve He asked to open the debit history of his card in which it was possible to verify that the bank had debited him 1 only time in the period of 1 month. Based on this story, the agent first calmly offered the client a coffee, then asked him to open his debit history in the confirmation that he was debited only once a month. After the agent explained the billing cycle in this way the client was calm and decided not to cancel the service. Insight & Approach It is easier for each new agent to learn about the processes by reading the manuals, but serving a client is a completely different world, the knowledge gained from the experience of sitting down and serving kind, rude, pushy, grateful clients cannot be captured, young, old or professional. The narrated stories allowed me to give a very powerful tool to the agents to solve problems in view that it counts from how to talk to the client, how to recognize their emotions and based on that, give a solution that is found in the manuals. Based on the stories told, I will raise all the following training courses for the new agents of the company where I work.	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21,383	In today's world, technology plays a crucial role in our daily life. One of the milestones in technology using the internet in our daily lives and the other milestone is that connect everything we use in everyday life through the internet. Cars, refrigerators, TVs, etc. things we use in daily life so commonly and, we connect them through the internet. Control things through the internet give us safety, simplicity and easiness. We call it the internet of things, and it is going to change our lives near future. Application; Internet of things can provide us control, improve the gadget we use and connect things we need. For example, the simplest gadget we use in our daily life is refrigerators, and we can even take benefits from it through IoT. Insight Whenever we cook or need to snake at home, we realize we forget something or something is missing in the refrigerator. Through Iot we can control what we have in the refrigerator, what we miss or even what we will need in the next couple of days. Approach After we spotted what is in the refrigerator, we can start to make a list what we will need for the next couple of days. Whenever we use things from the refrigerator, it can be updated online automatically. And remind us whenever we go to the market. Iot will make it our lives easier, more comfortable and more independent.	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21,387	Reflection – Visualization Challenge & Selection The first was to use the visualization tool or visual thinking to achieve generalization of the problem of problematic problems in various multilateral interventions before attempting to identify and identify possible solutions to solve the problem. This approach is our clients, government agencies, US citizens, corporations, corporations, and citizens who use their customers to modernize their mission or to modernize their services. Straw is used to visualize a problem-technology sector, in order to determine the relationship between the mutual relations and the possibilities that the purpose of the elements, borders, and a set of questions or requests to discuss the issue with various questions to learn from each other and in the process of determination of the main components of solution Application I started the process of creating a graphical problem with the domain's straw man. To develop straw man graphic, I'm drawing from any available material to understand the environment. The current content will be either functional or procedural, training materials, marketing materials, mocking or other auditing reports. If the material is unavailable, I take unofficial interviews with one or the three partners who take the lead in my contact. The situation is fitting, so I'll borrow the idea if the "front-phase / back-stage" research in previous research, the David Gray book "Connected Company" will do. There is no need to interact with the internal processes and client service that the service provider has to intervene. What I often started with is the template, which is the value of the partners and the value of partners in the chain venture groups to identify other institutions, such as Congress, GAO and Trade Unions A right-wing provider and executive organizations have a column on the left that can create barriers to identify how the organization works. Straw Man Graphic is simple with Visio or simple shapes and icons available on the Internet. The front- phase / back-stage scenes do not work, I will do a different type of scene, or based on the high-level process flow to different streets, or swim in to another format. For activity, I will split equity partners in groups of 5-6 partners, each representing different organization or interest area. Each group receives a larger size poster called Straw Man Graphic, which can be written directly and used to make sticky notes to comment. I give two or three questions to answer them: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I will give about 20 minutes to discuss the questions and graphically mark it. When each post marks my posters, I answered one of those three questions. Reports of each group indicate that there are parallels in the perceptions of each group, and then there is an additional copy of additional insights from discussion in the graphic group. After the session, I am designing the poster of each group as an articulation, in which a view is created which includes sharing with group discussion and adding new insights, and then with one response, an updated graphic Makes and changes the accepted people to accept as a group. Insight & Approach I learned to work with this group is that many gruppukalilumulla Graphic - Graphic revised, especially in their response - they are working to fix the problem, it is important to strengthen the understanding, if they occur in a part of the process to be more valuable to share their knowledge Gimp they are running Inekkuriccum pankuveccatumaya the study. A graphic group is a discussion center that allows graphical stockholders to share their ideas and develop insights into the possible root causes for their problems. When they create graphic from a blank slate through a cooperative, they begin a conversation with a straw man jump. They can quickly identify where they are in the graphic - or if they are lost - rather than take the time to recognize them, you can get new information about the relationship between major institutions. They recognize the variables in the affected area - that is, helps to identify the things they know. They will have to provide the information or information available to the variable. I understand that the most valuable view shared, comprised and studied. Visualization functionality will be used as an early stage of my next thoughts. Then the graphic graphic with their collective response can work as a reference tool in their remaining periods.	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21,389	MY REFLECTION - LEARNING LAUNCH I have been using this tool much time before, but I only learned that it is called the Learning Launch. I have been a product developer for many years, but unfortunately, my products didn't yet reach the big market. Well, I am from a humble country that does not have many open innovation avenues, I think. Though I love to enter my products to local and national contests at least and to some like-minded people with whom I share my humble technologies. As I have mentioned, despite not getting my products into the market, I get to leverage on it because I am working in academe. As a faculty member, I get promotional points for the technology products that I make, creating more of them. Challenges When conceptualizing my product, I usually start with observing people. Whenever I observe some discomforts in what people do, I get to think of innovation for simple technology. I use to watch children writing, older people eating, artisans do their work, and so on. I get to observe what tools or technology if there is any that they are using to have things done. For one specific example. I have observed how my wife holds a pen when she writes. She had been adopting a particular posture in writing that is so stressful that she even developed a hard lump at a portion of one of her fingers because of the pressure of the pen on it every time she writes. My curiosity was furthered when I saw my young son as he started school and started learning to hold the pencil to write. I am a drawing teacher and the first skill I teach the student is the proper holding of the pencil which is comfortable and allow ease of movement in creating all lines and shape using it. It came to my mind that maybe I can provide a technology that will teach young people to learn to handle a writing implement earlier. And for older people to correct their holding of the pencil when used to using the incorrect posture. Selection I thought this is where the learning launch tool in product development became useful to me in my product development endeavors. Whenever I recognize some discomforts, paint points, etcetera, I do sketches of possible embodiments of a product on people. That's where my state of saying, "I got an Idea" that Heiko Kaiser referred to in his video on Learning Launch. The Learning Launch tool is the right tool for innovators to validate their idea without falling entrapped to what he calls the "confirmation bias," which I believe from my observation is familiar to many inventors. Most often, inventors fall into the thinking that what they have created or conceived technology is the answer to the problem. Fortunately for me, I don't fall into this trap. As a practicing patent drafter, I learned ways to validate my idea, which falls in the Learning Launch tool's coverage. Application When I get into an idea, it became my regular part of the procedure to validate an innovative idea to do a prior art search or commonly coined as a patent search. In doing the prior art search, I look for existing products, procedures, or processes which address the issues that my proposed product attempts to answer. Doing so, I can avoid what Kaiser said about our "own judgment" of our idea. Searching for related technology to my product serves some purposes. First, I get to know whether my product is novel or not; if it is novel, it can have the freedom to do business, especially if patented. Otherwise, I may dismiss the idea of continuing the development of the product. Second, it allows me to improve if I find a very close product to my product. I can add more features that can add value to my product. Third, it gives me an idea of a good market for the product, mostly if the related technology is selling. If the competing product performs well in the market, adding up or improving my design criteria to produce more features would probably perform to the competing product level if not better. As a result of the validation, I go back to my drawings. I use a 3D modeling application in my designing works. That, for me, is a cheaper way of creating preliminary prototypes in graphic forms. Like most designers, I do different configurations of the product until I reach the optimal one that "wows" me. Fortunately, 3D printing is now cheap. I can do several prototypes of my products now than before using the 3D printer. It allows me to produce test pieces that I can show people to test. My work is a consumer product, so that anybody can relate. For instance, the one I mentioned, which is for improving the pen or pencil holding posture, can be 3D printed for 15 minutes. For that particular product, I was able to produce many samples. Next, I asked people who may find the product useful to try using it. That further validates the product's effectiveness in addressing the issue that the product intends to do. I gave the samples to them after testing as a token. I consider the user's feedback for further enhancement of my work. Fortunately, that product won first place in our local Invention contest sponsored by our Department of Science and Technology. This course in Design Thinking validates the procedure I have been using, which gives me a good result. I have been using this procedure for all my product development activities. This course emphasized to me to consider more the intended users' insights about the product we want to develop. Insights I have learned from the tools that I used, which I have a name for it now because it helps me create a user-centered product. A product that the user becomes your co- creator, as Mona Martinez has said. Instead of relying on or claiming to have a bright idea, it is best that the idea will be validated by the people who were the intended users of the product. I must admit that I have also been in that state of having a "confirmation bias" before, but the Learning Launch approach had changed the results of my design activities when I used it. Approach Learning from the lecture of Heiko Kaiser, I think I will give the Learning Launch tool more consideration in the flow, as presented in this lecture. I think I will provide more concerns about selecting people that will be validating my product or products. That said that these people should represent the end-users of the product I am creating. This way, the result will be more reliable, primarily if I can engage in business. Also, learning the other tools poses a challenge on my part, which I would be happy to do so if an appropriate situation requires their application. 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21,390	Reflection – Learning Launch Challenge I am a consultant in new ventures and innovation strategy and my task is to assist companies in their innovation process. One of my project has concerned a Real Estate company willing to integrate its offer with innovative services. The company established a partnership with a Tech company to develop a highly sophisticated IoT solution to manage lighting, temperature, ventilation and several domestic appliances. Thus, the tenants could monitor and control their devices through their smartphone or with voice commands. However, the majority of its tenants didn’t want to buy the IoT solution. Therefore, the Real Estate company engaged me and my team to understand what didn't work in the launch and to prototype a new solution. Selection Our team went through several design thing activities and tools. We have exploited interview and ethnographic research to understand the tenants’ needs and their preferences. We discovered that the IoT solution developed was too sophisticated and hard to use for the main target of the Real Estate company. The customer co-creation process allowed us to identify the integration of a touch screen display as a way to simplify the use of the IoT solution. Finally, we tested our solutions through the learning launch. Jeanne Liedtka and Tim Ogilvie define the learning launch as a tool that enables to create an affordable experiment that lets customers experience the new solution, to test key assumption with market data. In other words, the learning launch is a tool designed for quickly test a prototype. The purpose is to learn and then improve. Application Our first learning launch focused on testing user experience and user interface. In particular, we wanted to see if the touch screen display was intuitive and easy to navigate. We have set up a house in which we have integrated the new solution and we let a group of tenants experience it. We observed how they moved around the house interacting with the technology and we questioned them on the problems they encountered using it. Specifically, we were looking for discomfirming data that would prevent some of the potetial customer to buy the IoT solution. Based on the feedback received during the first learning launch, we have optimized the IoT solution. We have further simplified the menu in order to offer a quick access to the various functions and we have included a virtual “navigation” of the house to manage the automations. In addition, we have also given greater prominence to the section that indicates the expenses as the economic saving is the main reason for purchasing IoT solutions. After having made these changes, we performed a second learning launch. During the second learning launch, we noticed that tenants interacted easily with the technology and we perceived their satisfaction. Indeed, we collected a lot of positive feedback as well as requests for the purchase of this IoT solution. When the Real Estate company’s executives saw the results, they decided they didn’t need further pilots for learning launch and they elected to scale the new solution immediately. Insight By applying the learning launch tool, our team was able to design launches to test its assumptions. Our assumption, generated by asking the what-if question, was that the tenants would have been more likely to buy the IoT solution if it had been integrated with a touch screen display. The learning launch is a tool exploited to reply at the what-works question and to define the boundary conditions. In other words, we investigated under which conditions our idea would have been a good idea. The test proved that our assumption was true and that the display would have actually simplified the use of the technology. So, we tested and refined the prototype until we reached a solution that satisfies the potential customers. This process allow us to minimize the cost of conducting experiments by working in a fast feedback environment. Collecting the opinions of the potential customers allows us to identify the solution’s weaknesses and to improve it. In fact, the mantra of the learning launch approach is “fail early to succeed sooner”. Approach Given that our team already gone through several design thinking activities and tools, the learning launch seemed to us an appropriate tool to pursue the innovation process of the Real Estate company. After two learning launch, the client was satisfied by the results and proceeded to the official launch. We will use the learning launch also with other clients as it has proved to be an effective tool for understanding customers’ needs and their preferences. In fact, customers' opinions are traditionally listened after the launch, which makes more difficult and expensive to make changes to the product. Instead, the learning launch allows activating an iterative process in which the solution is tested and optimized based on customer feedbacks before the launch, enabling companies to save time and money.	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21,392	Example Reflection- Mind Mapping Tool Challenge & Selection After having an extensive meeting to discuss the wants and needs from our client/stakeholder, we developed a plan prioritizing the goals, tasks, and pertinent deadlines to meet the fulfilment of our client’s product through the use the Mind Mapping tool. We use the Mind Mapping approach to focus on the specifics of the “what is” stage of the product’s design and development processes. Our client is an organization seeking implementation of a software that can manage their companies day-to-day business activities. As result, we begin to execute this by mapping out the project into groups of ‘sprints’. ‘Sprints’ gives us a broader view of what went well, what went wrong, and what needs improvement. In addition, we use the mind mapping board to visually identify patterns, trends, and comparative analysis to build our backlogs. This allows us to track the progression of the project while tackling the goals in each ‘sprint’, making it more manageable to produce a final product for deployment. Application The first phase-Planning/Strategizing. We identified the central idea or goal of the project. As previously stated, our client wants us to build a software that allows them to better manage the day-to-day activities of their business. With that in mind, we first identify the central point – which is, build a software that can manage the day-to-day activities of the organization. We then take this central idea and build the visuals for our mind mapping tool. On the mind mapping tool board, there are main branches to centralize the key details of this project. This consists of (Planning/Strategizing, Planning, Discovery &Test). Once this is put in place, we have dedicated a few months solely for gathering information and related data to move this project forward. Second phase-Planning. The next phase is one of the most important phases of visually mapping out this project. This allows us to dive deeper and look for patterns or trends. We use these patterns and trends to analyze and determine how to move forward into the next phase of development. The details in the process planning allows us to identify how to assign the tasks to each team member. With the information we’ve already gathered about the organization and their needs to have this software built, we disseminate the responsibilities into parts visually on the mind mapping tool to show the branches extension from the core central idea. The key information we will focus on is analysis and discovery, laying down the statement of work, carving out the project timeline, identifying the project sponsors, stakeholders, and relying on the subject matter experts. Third phase-Discovery & Test. During this phase, we have enough gathered facts to decide on the proper requirements, user stories, and what’s needed for the development process of building this software. Now we move on to demonstration for the user requirements. This phase gives us a snapshot of how the project is progressing. Using the information from the demonstration, we can make adjustments or move on to the next ‘sprint’. Insight & Approach Takeaways. In mapping out the key details of producing a product for our client, we came across some technicalities that needed attention and revamping. After launching a test pilot for our stakeholder, we look to see if the software is ready for use. During the performance test, we tracked the progress, reviewed, and reported our findings. With this information we can visually outline and define the needed changes and determined how much time were allotted to finish out this project. The team will note any and every detail from minor to major glitches, checking for delays, bugs, functionality concerns, and overall flow of the software. After evaluating the data and reviewing the results of the test, one thing we’ve decided as a team is to execute more tests periodically throughout the phases of the ‘sprints’. In doing so, this allows us to track, address, and make adjustment with issues that may arise much more quicker. This also reduces the amount of times we need to test towards the latter end to prevent any unforeseeable issues arising at the final stages of this project prior to deployment.	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21,394	In the near future I am tasked with planning a long school trip for roughly a dozen college students across middle America. There are many different types of tourism events we can imagine visiting, such as museums, landmarks, natural parks, amusement parks, shopping, etc. As designers we want to know what is of most interest to the travelers, and any connections or if a particular series would be of special value. I envision the mind mapping tool as a good way to collate our brainstorms on a wide variety of activities available to us. I chose it especially because I do not want to impose a schedule on people without first attempting some communal consensus. Mind mapping is a tool in which customers (or in this place each of the travelers) has an opportunity to weigh in on the many possibilities discovered in the “What is” phase of the design cycle. Typically a mind mapping session involves each participant or stakeholder being shown a gallery that includes every possible option. We then ask them each to prioritize the various options, and then cluster similar topics together. Finally, these same stakeholders form small groups to assign simple or brief themes to the clusters, and discuss insights that link topics within clusters and link one cluster to others. Given these insights the designers (or trip planners/supervisors) can shape our “What if?” scenarios to the most important criteria highlighted by the stakeholders. An important question at hand here (which I now paraphrase from the lecture videos) is: “if anything were possible what criteria would our design meet?” When I attempted mind mapping with the group at hand I found they were more interested in variety than in clustering by topic. So I think the insight is that they wished to cluster and then select the “cream of the crop”, i.e. pick the best option in a “nature” category, “museum” category, etc and include that as part of the trip. They were also more deferential to each other than I expected and accepted a general premise that a trip with a large group of people should include a diverse set of experiences. I wonder if instead I had tried a “learning launch” instead and asked them to explore various itineraries, the results would have been different. I think probably it is better to get input as early as possible, as in a learning launch a designer has already rejected a lot of possible scenarios. It is easy to brainstorm a ton of options, and to plan itineraries given certain criteria, the best place for stakeholder input is in prioritizing options and building consensus at that middle stage. In future I might try to include some additional constraints as the stakeholders cluster and prioritize (distances to sites, costs associated with certain sites). I do not know if this takes away from the elegant simplicity of mind mapping but I do think it fits with the theme of asking stakeholders to offer their own analyses and conclusions without much bias from the questioner/designer.	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21,397	Example Reflection – Storytelling Challenge While interning as a salesperson for an IT & services based company, our team was facing strict challenges in the marketplace while trying to sell the product since the product was based on a new technology and due to unawareness of the technology and insufficient marketing campaigns because of strict budget had made the customers really sceptic about the product we were trying to sell. There was a major reliability issue and nothing seem to convince them to trust what we were selling could benefit them. Hence, it was getting difficult for the sales team to push the product in the market and generate revenue for the company. Moreover, strict sales target made the whole process really painful since we were not able to meet the expected targets given to us. Selection I resorted to the method of storytelling as it puts the human beings and their experiences front & centre and the takes the listener along on their journey. The purpose of selecting this tool was to build a more logical, emotional connection and a larger purpose behind the process. Moreover, to connect the customers with the product. Application The intention behind connecting a storyline with the product was to make the customers feel attached to the product. Earlier I was trying to sell based on facts, but this time the product remained the same, and all I did was change my sales pitch and started to sell the product based on story. The protagonist here was not the product, instead the client I was dealing with and I took the supporting role to my client. This storytelling technique helped me to learn about my client’s pain points, perspectives and needs. And this is when the clients opened up to me, I was able to develop a more meaningful conversation with them. I opened my talks in a way which made them ponder upon the challenges they were facing currently and how as a person in supporting role I was offering a product that could make their life convenient. I also used to quote my personal and my other client’s experience with the product to the new clients and hence they were able to better relate themselves with the problem my product was offering a solution to. Interestingly, after a few sales encounters, I was successfully able to close the deals and to my amazement I was able to meet my target as well. When my team members noticed this result by introducing this tool of design thinking into my daily process, they adapted to the same and as a team, we gave considerably far better performance than what we delivered previously. Insight & Approach This tool is amazing! I never would have realized its importance unless I applied it and saw the result myself. The task which seemed so hectic and pressurizing earlier was now done in an interesting manner with much better results and deeper relationships with my clients and customers. It was because I was able to understand my customers in a much better way, I was able to gain their trust and form a bond way beyond just the business transactions. It was because of this that the customers felt more connected to the product and saw it as something that could resolve their issue and hence were happy to buy it and associate with the organization. It was because I used storytelling and kept my customers to the front & centre, both the parties were on win-win. Taking this experience into consideration, I now try to include more and more storytelling into my process since business in not just about money transaction but a long term relationships with customers.	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21,398	Reflection – Mind mapping Challenge I work in the IT department of my organization, and we had to understand and solve a problem that was very common in the regulatory department. The analysts of this department often have to prepare a new norm or regularization related to a problem identified internally in our organization or because of a new law that must be fulfilled. To develop the new regulation, they must think, study and search for every impact that it will take inside and outside the organization. To accomplish this job, they need to access data inside the organization and do analytics and other studies to finally finish their first job, which is the regulatory analysis impact. The problem with this task is to find, access and understand the data related to the new regulation. Selection We worked together creating a mind mapping to visualize everything that was connected to this task. A Mind Map is an easy way to brainstorm thoughts organically without worrying about order and structure. It allows you to visually structure your ideas to help with analysis and recall. It is a diagram for representing tasks, words, concepts, or items linked to and arranged around a central concept or subject. We chose this tool because it is very flexible to insert information related to the subject and because it is easy to use. We made a diagram to relate the personas, the tools used to search for data, the other departments involved, and everything that was interacting or influencing (positively or negatively) to conclude that job. We used this tool manually; we draw it in a white board using different pen colors. Application With the visualization of all items related, we were able to organize the similar ideas and similar situations and have some ideas to improve the process of accessing the data, understand them and finally be able to implement the analysis (the regulatory impact). With the mind mapping, we were able to see and select where we could act first, trying something new to help to solve the problem, or, at least, to minimize it. We wanted to try a first solution and check if it would help in this way. So, we started to catalog the organization data with some metadata to help the analysts to quickly find the information they need for a specific job. It was not the perfect solution, but it was a beginning and, indeed, it has been used and will be improved to accomplish more needs. Insight Using the mind mapping tool was a very good experience for everybody (IT and regulatory analysts), because we were able to visualize more clearly the aspects of the problem, who was involved in some situations and what problems we had. With that tool we could understand better each other, “speak the same language” and focus on solutions. Approach For next time, we will use more digital tools to save the progress of this work, so that we will be able to evolve our mind mapping over time. Other approach that we could have used for this case was storytelling. We could have some stories narrated by regulatory analysts to make explicit their difficulties in doing their job.	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21,399	Storytelling - Empathy Challenge and Selection: I am a member of an organization’s operations team. We work in a highly regulated atmosphere. Our clients are onshore and they send us work on a daily basis and we charge clients on hourly rate. Our work is seasonal. Employees are our assets and our clients typically use us when they are in high pressure. We work on extremely tight deadlines and uncertainty relating to work inflow. Our work quality and turnaround time determines our moving up the value chain and increasing revenue. We also need to build relationships with the onshore counterparts which means having regular connects etc. which then requires us to stretch our days. One of our biggest challenge is to build relationships with the onshore customers as their time zones are different. Our employees need to be motivated constantly to constantly meet expectations. I spend a lot of my time coaching them and also motivating them to perform and show them the path ahead to keep up the aspirations as well as understand the business goals. I also need to align their personal goals with the business goals. We have regular catch ups where I share with my team my stories both personal as well my experience at work. This time I use for introspection as well as I ask them to provide me feedback on what they would have done differently. Similarly I encourage the team members also to share their stories and we all would collectively introspect. This as a team helped us be open to feedback, arrive at solutions and also get another point of view. I used this format to also solve work related issues where we have participative decision making. It could be related to a tough client or meeting deadlines etc. Application I have a story about using story telling. In one of the regular catch up the discussion point was on a client feedback. We had received a constructive feedback from a client and we had realized that the reason for a feedback was more related to the fact that we had not built any relationship with them. I was talking about pressures that the clients face and my experience of working onshore. I wanted my team to be customer empathetic rather than just focusing on client delivery. We are dealing with humans in the end of the day and we need build relationships in any business. Quality is always a given however building relationships helps in sustainable business. If we needed to that we need to spend quality time engaging with them and understanding their requirements. The team member working on the client was stressed and turned emotional. She vented out her anger on the client’s stringent timelines and not being responsive etc. I recognized she needs to be the “Princess for an hour”. I let her speak and let go off all the anger. I asked her if we can go out and take a breath of fresh air rather than be stuck in a meeting room. While we were walking I let her do all the talking and just asked her probing questions. Insight & Approach While she was talking she was visualizing and also self-reflecting, she mentioned that she knew that the feedback would be bad. She knew it as she was not able to build relationship with them or understand the customer’s requirement. She was not able to do that as the client’s time zone was not matching due to her personal requirement. She had a new born kid and she needed to get home early and concentrate on him. It was an eye-opener for me because I could see that she was going through a guilt for months as she was split between meeting both expectations. I thought it was the right time for me to share my story, I told her about how difficult it was for me to work when my mom was going through a health challenge. I had to manage teams during the day, customer calls in the night and hospital runs and doctor’s discussion. I spoke to her on the emotional and physical drain I went through. I also shared my daily routine and some tips and tricks I used to get through the time. We both came up with a solution on how she could come in early so that she can have meetings with the onshore teams in their evening. I came up with a plan to give her clients in the same time zone that is convenient for her. We worked on a daily routine and finally all turned out to be good. Now she is a happier person and a high performer. We both collectively shared this story with the Women committee and came up with a mentor mentee program. This program helps women professionals’ to get guidance from women leaders and identify solutions for their problems. I never knew that telling stories can be such a powerful tool. This course has helped me realize the impact of this tool and use it in a better way.	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21,401	Mind Mapping Exercise for Candidate Engagement Challenge & Selection: I work for an organisation which focusses on learning and professional development in financial services industry. Our flagship program requires a candidate to complete 3 levels of rigorous exam. Post clearing the exam, a candidate needs to fulfil certain criteria and apply for membership of the organisation, this will allow them to use the official designation against their name. The challenge we have come across in certain developing markets is the growing number of candidates who did not get their designation even after spending on an average 3+ years to complete the program. In order to address the challenge, a cross functional team was put together to come up with potential solutions. ‘Mind Mapping’ was identified as an appropriate tool to work on the challenge. The tool was selected to identify the ‘What is’ by exploring insights from reviewing multiple sources of information including past surveys, third party research, candidate registration demographics, and other data from direct engagements. The team formed colleagues from candidate strategy, business intelligence, professional learning, employer engagement and marketing. The team felt mind mapping would be helpful as there are multiple data sources that can be reviewed, and it is important to link them together to gather insights and behaviour trends of the candidate community before a solution is explore. Application: The team of six was divided to review different pieces of existing data sources and produce their own insights on the problem through the source they have reviewed. To keep the effort focussed, we decided to only look at data for one country to begin with. The feedbacks were saved it to a common file for others to review. This task was conducted virtually as the team was present across multiple offices. Each individual then supplied their thoughts on the insights provided by their colleagues. All views were gathered together by the project lead. The next step was to cluster the insights into common trends and look for connection between them to establish criteria for ‘What if’ stage. Insight & Approach: There were some key themes which emerged from the exercise. Some of them include candidates do not have relevant work experience to fulfil criteria for membership, they don’t understand the value of membership, cost vs benefit was evaluated by many, support from employers in paying dues of candidates, conversion trends better among recent passouts, etc. The trends confirmed some of the hypothesis the team had thought of before starting on the research work, data only proved that we are on the right track. Once the major challenges were identified, the team came together to work on 2 or 3 challenges to be addressed in the first instance. Careers was a key ask among those who had recently completed the program, so a team was put together to come up with a project to identify potential solution to the challenge. Among those who had 3-4 years of experience, it was important to keep them engaged and articulate the value of membership. This was done by putting together some ‘napkin’ pitches on direct and online communication, which did not involve significant finances and can provide quick feedback. The implementation is now at its initial stage and the feedbacks are reviewed fortnightly to identify if we continue to move forward or drop the idea.	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21,403	A) Challenge: I came up with a challenge for creating a platform where you can pick parts for your pc and visualize how the final build would look like. It would help a first-timer or even a slightly experienced person to check how their build is gonna turn out. B) Selection: I have selected the following tools:- Visualization Storytelling Learning Launch 1. Visualization: This is one of the tools I have applied to better understand and express my ideas and goals to fellow developers. 2. Storytelling: This is a tool we will be using later down the line to create a cause that people can support and contribute towards later. 3. Learning Launch: This is a tool that we will be using to get accurate critique of the product as well as test the proof of concept. C) Application: Starting with visualization, we used this tool to share our ideas and thoughts and come up with a solution for the challenge we came up with. This tool also enables us to present and understand this idea from the barebones. It also helps everyone stay on the same page. Storytelling another tool that was used. After discussing what needed to be done, what we needed was a way to sort of promote the idea to the people who it might affect the most, or the people who might be interested the most. We used storytelling to make people understand our product and get their attention as storytelling can help people relate to the actual challenge and tell them what makes our product the best solution to that challenge. We were able to get people who were willing to invest time and money into this. Learning Launch was a very convenient way for us to get accurate and honest critique as we were able to get the thoughts and feedback of people who were testing the product. This would have been different if it was just us testing our product with our personal bias. It was nice to have external thoughts, and were able to improve on things and reach out for an even bigger audience with an even better final . D) Insight: Using these tools made our process of innovation very organized in a way that we have never done before. We were able to get a lot of good inputs that helped make our final product really good. The whole process was a lot more streamlined as a result of using these tools. These tools also helped increase our productivity as we always knew what we were working on. We were able to also avoid a lot of issues that could have occured at launch during learning launches. We were able to see consumer reactions and take their feedback to make the product the best it could have been. E) Approach: We should try to learn and use more apt tools that would help us in organizing our project better and also as we understand the benefits of integrating these tools into innovation and product development.	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21,404	Mind Mapping: A Design Tool Challenge and Selection Working as a Graphic Designer, an exchange of ideas with a client is very important to have a common understanding of what is the desired outcome or a product. Design includes elements quite similar to problem solving as we need to sort out an entangled problem by providing a solution and present it in the manner which is easily understood. I often communicate the ideas and options tailored as per the client's requirements. For example: creating a logo. As a lot of details are to be discussed and it's not possible to perform the entire task to provide the client the end product in the first round, as that will lead to wastage of resources, time and energy, as changes keep happening throughout the process of working. Hence, the task is made easier with a design tool called 'Mind Mapping'. Mind Mapping is a technique comprising of graphical elements such as word bubbles, pictures, drawings/ doodles and any such thing that could create a visual stimuli to help share a thought process amongst a group of people or team working together to reach a particular goal. It helps to share the thought process with a client so that don't feel lost and can't form links of reasoning. Mind Mapping plays a big role while brainstorming for ideas. Even working by myself, Mind Mapping helps to choose and find answers to the problems being faced. It helps a lot in decision making. Application A logo design requires work on elements like shape and style, color scheme and how the desired message is being conveyed. I start out by jotting down the points as discussed in the brief provided by the client which starts the brainstorming session. A Mind Map is created by writing down the first word that matches the brief. It could be an emotion, a place , a person and then the maps starts to expand on the word that was initially selected. Further, some images can be attached to them to narrow down the solution with visual aid of colored pictures and moodboards. It keeps the thought process very clean and organized. I've applied the technique of Mind Mapping by making use of word chains and collage of pictures. Word chains have helped to work on goals to be achieved and expel out ideas with precision. Collages and Mood Boards help to maintain a vibe using color schemes, theme of the project and creates a concise background to build your work on. Insight and Approach Design thinking has helped me channel my thoughts in a productive manner and keep the process flowing. It has helped to collect and have an organized presentation to be shared with other parties. Not only does this save time while working but also adds interesting things to the presentation that catch the viewer's eye and grasps their attention- making them more engrossed and be attentive towards the discussion. This helps when communicating with people who aren't necessarily from a creative background. It opens a door for endless possibilities yet maintaining the path of 'what is wanted' by the client, which is a great dynamic for creative problem solving. I've experienced that different applications of Mind Mapping works differently in every scenario. Enabling yourself to know what kind of thing is to be used with what kind of interaction is very important. Mind Mapping is a versatile tool and should be used often to covert thoughts into plans.	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21,405	My storytelling I started the hobby of bodybuilding at a very young age around 12 years of age to be passionate to see all the admiration that physical ones took away. When that real devotion really aroused was when I started training seriously, everything was to because I felt in love with a girl, who in the end I never had anything, but it motivated me to create changes in myself. That awakening within me and that internal motivation was what transformed me into what I am today, a complete disciplined in the world of bodybuilding All these years have been of learning, failure and error, and after each of them a new learning that has undoubtedly taken me far, by instructing me and contributing to the same society by remembering where I come from, how I started and everything that I wish I knew before I started during my early years. I give back to people who need help who come to me to ask me if I do it well or what I think of some things or tips to generate more hypertrophy It fills me with great pleasure to see people who tell me, I came to this for you, you were my motivation or admiration, that for me has much more value than anything else in the world	[ "11933", "46304", "29", "8979", "46025", "47736", "32038", "38131", "21666", "20542", "18675", "50038", "51275", "19357", "29", "20290", "867", "51247", "38131", "19357", "48172", "21124", "39254", "48172", "44335", "19547", "47736", "29", "19158", "47725", "39812", "38288", "48246", "20833", "379", "29", "18325", "47725", "41989", "26441", "42023", "20294", "50483", "50730", "8979", "29", "46025", "48447", "44537", "136", "28836", "50483", "48172", "21173", "8979", "29", "29680", "33108", "35704", "50912", "18675", "31006", "136", "50783", "33108", "47736", "28263", "8979", "37638", "31487", "29", "19979", "136", "22214", "34434", "37162", "36247", "48172", 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21,406	Storytelling 1. Challenge I work in the Finance and Budget Section (FBS) of a large international organization. We use an Enterprise Resource Planning (ERP) Software. When a payment is processed, certain background checks are made against the data. If these checks do not have a positive outcome the payment will be in error and not be paid. I often have to explain these processes to colleagues from outside of FBS, so they can understand what they need to do in order for the payment to be released. I have tried to explain this is financial terms in the past, but this has proven difficult for colleagues to understand. 2. Selection To move away from financial concepts, I wanted to relate the process to something, which colleagues already understand from their lives outside of the office. I felt storytelling could help with this. Storytelling is the process of providing people a connection with the piece of information we are helping them to understand. In doing this, it is important to understand the audience, their own knowledge and the language that they will be familiar with. It is also important to have a clear sequence of events in building up the story, so we can take the audience with us. 3. Application In the ERP there are two background checks made. The first is to ensure that the payments falls within what has been included in the approved budget. The second is to ensure that there is still cash available to make the payment. I therefore tell the story as follows: Imagine that you are going to do your weekly grocery shopping. The first thing you will do is to check the ingredients and other items that you will need and write a list. This list is like your budget in the ERP. It is what you need to be able to produce the output that you wish for. Then you go to the supermarket and carefully only put the items into your trolley that you have included on your list. You are confident that you have kept to your list. However, when you get to the till to pay, even if you have been very careful with your choices, if you don’t have enough cash, or balance on your bank account, you will not be able to buy the items in your trolley. Most people seem to have had the experience of getting to the till and then the payment not going through, so this adds to the understanding of what the background checks in our ERP are set up to achieve. 4. Insight Colleagues are understandably frustrated when our ERP does not allow a payment, for which they are responsible, to go though. They often react by telling me that they have set up the budget and that it has been approved. This story has allowed me to link the system process to something which they understand in their daily lives i.e. that they also need to have cash or sufficient balance in their account, for the transaction to go through. This insight allows them to take appropriate action in the system. I have been surprised by how effective this simple story has been and would like to use the technique more widely. I am involved in developing and improving processes in our systems, which is why I wanted to understand more about innovative design thinking. I believe we could gain new insights into these processes by finding similar examples from our own lives and developing stories around them. 5. Approach I think story telling was a good approach in the above example. An alternative would have been visualization, perhaps requesting the colleague to draw the system process as they understood it. This would show which piece of the process was not clear. However I think would be quite threatening, since it was mentioned in the course, that people are not confident about their drawing skills. Storytelling is not threatening and provides a different perspective on an issue, providing insight and understanding.	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21,410	Redesigning a Mobile App – Learning Launch Challenge I work on various projects for our company’s Digital team and my main challenge is to work with stakeholders and the external design/development vendor to build a much-needed improved mobile app. The stakeholders comprise of 8 different regional representatives, each with their own list of desired features for the app to improve the experience for their users. The challenge is to uncover exactly what the user would like from the app while taking as many of the stakeholders’ useful suggestions into consideration as possible, but also proving to the stakeholders that not all suggestions will work. We also have to take time and budget constraints into consideration. Working together with the stakeholders and vendor we try to determine exactly what features and design will make a great app for our users. Selection Learning launch was selected as the tool for the first stage of this project. With such a large group of stakeholders and limited time to spend on this stage of the project the learning launch experiment is a great and quick way to test various ideas and learn what works, what doesn’t work, and what can be improved. Each stakeholder assumes that they know what works and what is best for their user, but these are all just assumptions until tested. As stated by Markus Traub in the week 4 Learning Launch Tool video (5:51), “The purpose of a learning launch is to get the truth and then the truth either confirms or dis-confirms your assumptions.” Application For the first portion data was gathered on the main types of users and 4 different personas were created, including the features requested by the stakeholders during a brainstorming session, and the feedback from the current mobile app. At this point we still had not consulted with any actual users, with no idea if they would find it easy to use or if it contained all the information they needed. With the information gathered above the vendor created a couple of slightly different partially working prototypes for the redesigned mobile app. With a prototype of the app ready, a small group of users from each persona were selected to participate in an over the phone questionnaire to obtain their feedback about the proposed design and features. The user downloaded the prototype on their device, their steps in the app were recorded. They were all asked the same questions during the session, and also encouraged to speak freely at any point if something did not make sense. It was communicated that they were not being tested, but that they were testing the app and there were no wrong comments. Positive and negative feedback are both important, to be able to improve on current features and also possibly remove items that are not desired. With the results of the first learning launch experiment taken into consideration a “final” prototype was created and a second quick experiment was conducted. A small group of users tested the prototype and once again feedback was gathered and applied to help created the final mobile app. Insight Everyone, including myself, thought that they knew what was best for the user just based on their opinions and knowledge. This can prove costly if assumptions are not correct since this project takes a year to complete, and finding out what works and doesn’t work in the eyes of the user is the most important part and reason to build a new mobile app. If the stakeholder’s suggestions were all taken into consideration the app would have not met the users end expectations. The learning launch experiment is a great tool in this case, it brought to light which design and features worked, which had room for improvement, and which were completely unnecessary. This was instrumental in getting all of the stakeholders on the same page and setting aside their own wants for the user and building a better application that would meet the needs of the majority of their users. Approach This tool will be used for many of our projects going forward wherever it can be applied. I found that it made a difficult and daunting task of getting all of the stakeholders on board with a prototype much easier. The entire team learned that it is very important to test our assumptions and ideas out on the actual users, since some things that were learned came as a surprise. Everyone was able to contribute their ideas at the start to help put together a prototype, and the product became refined and better after each experiment, proving that the tool works.	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21,411	FINAL ASSIGNMENT: STORYTELLING Challenge and selection Storytelling is one of the tools that I have used several times. Working in places like restaurants make you get close to different people especially immigrants and some low income people who urgently need their income to satisfy their daily needs. And this situation makes them a bit fragile when their income is threatened. For many reasons going from low season for business to economic recession, different solutions are considered by managers. They start from reducing associates work hours to laying them off. I usually refer to storytelling to motivate my team. The reasons why I often run to this tool is that: it has a direct effect on people, you can instantly read it on their faces and their behavior. While telling it you can observe if it is going to work or not. And when the story is told to a group of people, it creates a kind of connection between them. It breaks cultural boundaries. It also gives them a common reason to fight for. Application I have been working in food industry for quite a long time. I heard people saying that it is an industry that is not affected by recession because no matter what, people have to eat. But my experience in different countries shows that it is one of the most affected industries by many crisis. A year ago, I was working for a restaurant that was about to fill for bankruptcy. It was a very stressful experience, especially for my team members because most of us just took loans from our respective banks and more than half of the team were single parents. The rumors were going around. People were affected and consequently it was impacting their mood, their work and our profit. No more motivation as many questions were crossing people minds. Something needed to be done to save the boat. Even if it was true that our turnover was far below the previsions. What I saw coming up was closing our doors more because of poor quality input in term of work than bankruptcy. It was becoming very bad when the absenteeism was increasing and even worst when people were falling sick repetitively. I felt that it was great time to find a solution to save the company from our hands before saving it from bankruptcy. I just recalled my experience during some crisis and decided to tell a life story to our team. Insight and Approach I looked for a day in the middle of the week when most people were in the office and were ready to listen to me I just started telling a story about my past experience when I was working for a restaurant located in a metropolitan area. I particularly recalled one crisis due to the recession the country was facing in 2009. We were not able to make half of the previsions for the year, the management at the headquarter has decided to close most of the company’s branches. Our competition (fast food restaurants) surrounding us were driving our customers away. They made their menu heathier and added meal options. Given the fact that we were doing a lot of work on our meals, our prices were not really competitive. It was a bit complicated for us to be laid off out of job. Our manager and I as supervisor decided to write a letter to the head quarter requesting from them to give us some time to improve our profit and an authorization to make some changes in the menus. The company menu was standard for the country it was not taking regional cultures into account. We luckily got the approval. What we first did is to include a seasonal meal, reduce the meals portioning’s. Because our survey from the customers show that the servings were too big. And this helped us reduce the prices accordingly. We retrained the associates to have a better understanding about the reason why we are at work and who is paying our bills. It was relatively easy to do given the fact that we have seen the consequences on our pay checks due to reduced working hours. This brought back our regular customers, helped us increase our profit and most importantly save our branch. When I was concluding the story, I saw the light of hope and motivation in the eyes of my colleagues and I understood that the story has done its job. This course made me understand how better I can tell a story in a more structured way to make it more effective. This experience helped me understand how powerful a storytelling can be especially when it is well use The other tool I could have used in this situation and which I will definitely use in the future for similar situation is visualization. The reason is that it makes all the stakeholders see by themselves what the problem is and consequently makes the problem easier to solve because everyone knows his individual role to solve the problem.	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21,413	STORYTELLING CHALLENGE & SELECTION I chose the tool known as Storytelling because I consider myself that it would help me to develop my skills at work. I am an innovation manager in a telecommunications company in Ecuador and one of the things I must do is find new products with my team to work for the company. I think that having an effective organizational structure in the business help employees and managers to communicate effectively and work in an efficient way. This structure had helped employees to be motivated in their work, as a consequence, the final results of our new products had accomplished our goals and help us to offer a great experience to our customers to be satisfied with our goods and services. APPLICATION One of the processes that we deal with in innovation departments is to create new goods to offer to the customers. Our process about creating new products is related to several ways. One of them can be by the use of Design Thinking, which helps us to research and notice what are the need and wants of our customers. It is important to know about our customers’ needs and wants in order to accomplish them and offer them products with high quality that can be better than their expectations. Where they can found value in our goods and services. And bring all of this to the creation of a solution that helps you in your day-to-day work and even for your own clients. But it does not all end there, In our courses, we notice that a lot of managers are tire of seeing Power Point’s presentations because all suppliers use it and do not look for new presentations methods. They must find a solution to share and sell their ideas to managers instead of just using PowerPoint. Maybe share a history that must be related to the products that they want to make know about it. About the process, how the idea was to create, the issues the business face, how they solve it and make them know why their product is important, how their product is better than their competitors of the same segment. What are the expectative of this new product? How they know they made enough market research to target the adequate customer and how they can assure that the product is covering all of their preferences. In this business, knowing how to reach customers in the right way is an art that, according to what has been seen in the course, there is no established recipe, but rather the practice that makes us improve over time, finding that story that allows us to capture the attention of customers when presenting a product is extremely important. INSIGHT & APPROACH Applying this tool in a presentation of a product like a face ID was an advantage of a unique selling proposition in order to adapt to this new era. In this pandemic and with a high rate of unemployment in South America, The topic of security is something that is very useful when establishing a structure to tell a story. The fact of recognizing someone who is suspect to be dangerous and suddenly arrive at a bank is a subject that may obligate customers to feel a necessity to know more information about the product. An example can be demonstrating how this technology can be applied and how it will help them in their daily lives makes customers feel motivated and if they add questions related to this product we are going to give them an answer, that makes keeping our potential customers attentive to what we say and, in fact, in the end, they continue talking about the solution and other types of applications. Definitely, the tool of Storytelling is powerful to focus on our customers and maintain them engaged in our conversation in order to make them know about our products.	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21,415	DESIGN THINKING FOR INNOVATION CHALLENGE: The main challenge is to recover from covid-19. Many people are facing and are feared to go out and buy the things they want. So we need to think in way, where we can provide our people to satisfy their needs. SELECTION: The tool I selected is mind mapping, because it provides clear cut view of our goals and customer’s needs. It is easy to implement. We can also look the whole problem in one shot. APPLICATION: First of all, I listed down all the points that are required for solving the problem. I mentioned the goals that are to be achieved. So by this, keeping the main goal at centre, I have drawn a mind map on what are to be achieved and what difficulties are customers facing. This tool helped me to get clear cut view of the problem. INSIGHT: This tool taught me that design thinking helps us overcome many difficult situations. It enables us to think differently. APPROACH: If I have any other problem, I will use a different tool because experimenting different things gives us different results. At last, we will know what suits best for a particular problem and we will get good results. THANK YOU!	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21,418	Reflection – Visualization Challenge & Selection At work, I am part of a committee that aims to increase the participation and engagement of coworkers within the organization. We are faced with the constant challenge of needing to put on multiple events for coworkers and create opportunities for team members to interact with each other, with the overall goal of strengthening bonds/friendships amongst each other. The key is to create opportunities where people can connect with each other and feel as if they are actively participating in the work culture. With this goal in mind, I constantly need to consider the type of events that would draw the most people to them. One of the most recent events that I was faced to put on was a physical fitness event. I needed to consider the type of fitness activity that everyone would like to participate in. For this specific event, I ended up using visualization to aid in this process. I imagined the people at the event and how much fun they were having. I also visualized where I saw these co-workers before so that I had a basis as to where they’ve previously spent time and shown interest. I chose this tool since I know my co-workers and could actually see everyone’s faces in my mind as I brainstormed for potential activities. Application When I spent time brainstorming, I used visualization to aid in this process of coming up with potential venues. I sat at my desk without any distractions and just spent time visually thinking. I not only spent time thinking about the venue, but also made sure to visualize how people were interacting, the food/drinks people were consuming, the conversations people could have been having, and the fun that people could be experiencing. This allowed me to better convey my ideas to the rest of the committee because I could see the event actually happening. Through visualization, I already thought through a lot of the details that the other committee members potentially asked about. Pertaining to the most current challenge of hosting a fitness activity, the committee sent out a survey to sense the type of activities that interested various co-workers. Surprisingly enough, boxing was the type of activity that excited the most people. With this piece of information in mind, I started visualizing the boxing class and people interacting with each other through boxing. I imagined the instructor teaching all of us the ‘jab-cross-hook-uppercut’ combos and people enjoying themselves through this process. I envisioned everyone in athletic clothing, hand wraps, boxing gloves, and sneakers – the preparation for the class. I then visually thought about people laughing afterwards, sharing their experiences together, and expressing their likes/dislikes about the class. Visualizing all of the details allowed me ask the right questions to the gym/instructor (and then answer the questions posed by other committee members) about costs of hand wraps, gloves, boxing gym, instruction, etc. when planning for the actual event. I was also more mentally prepared and felt less overwhelmed about needing to put on an event. Insight & Approach I gained a lot more insight from applying visualization to the brainstorming of a fitness class. I was able to think through the logistical piece of setting up the class a lot more quickly because of all the details I could initially envision while using the visualization tool. I also felt a lot less stressed about the process which enabled me to lead the committee more effectively. I’ve realized that visualization can help in every capacity. It is up to me to allow myself to visually think and go through the process of design thinking. Next time, instead of keeping the tool to myself and being the only one to visualize the activity among the committee, I’ll encourage the other members to use it for themselves. The tool opened up my eyes to the possibility of being even more creative than I already am – something that I’ve continued to work on. Ultimately, I wouldn’t change the approach that I used, but rather share it with others. It is now my responsibility to help people learn the visualization tool which will aid them in their own development of design thinking.	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21,419	Recently, my institution made a decision to stop asking students to identify a minor at the time of application. While the university would still offer minors, the application process would be more efficient if the student only needed to select a major. The problem was how to handle the downstream effects of the business decision in a way that mitigated the impact to the student, as students still needed a way to add, or change, a minor if they desired. The solution would need to allow units who served the student a process to make these types of requests more efficient. The solution needed to be identified quickly and had to work within the current technology. We used the tool of Visualization to identify what we presumed we already knew; why students make this request and the current process. We started by identifying the stakeholders – those units directly working with the student and most able to understand the impact of the business decision. We began by understanding why students may decide to edit a minor – money, time to completion, career, etc. Using post-it notes each person, using only one word per note, identified why a student would make this type of decision. We then asked each stakeholder to flow out the process as they currently complete it or understood it to happen. The group looked at each version, of the same process, and worked together to identify the potential pit falls and pain points; always now considering how the student may be being impacted. It was enlightening for the group, upon being asked to look at their own processes, to see how only seeing the process from one perspective was problematic to the solution as a whole. Because each view was unit driven, and specific to that person’s role, it was not specific to what the student ultimately needed. We then asked each stakeholder to create the process as they would want it to look – using what we understood of why student’s make a change and where we saw problems with the current process. Each person was asked to explain their ideal process – and as a group we evaluated what we liked and what was still a concern. Great ideas were highlighted with specific “dots” on those process notes; concerns were removed to be re-evaluated later. In the end, the agreed upon process – and the one submitted for pilot testing – was a combination of all stakeholders’ thoughts. It was recognized that previously a request from a student to edit their minor was seen only as a transaction – an action to be taken on the part of an employee. The solution was a holistic process that included the student as its central focus as the solution determined the need to ask better questions up front, such as: Why do you want to make this change? Based on these questions, employees could determine if the change would result in what was wanted. If the student wanted to complete faster, would that happen? If they wanted to change the minor for career purposes, was the minor being requested appropriate. We identified, through this solution process, a chance to gather data not previously available and a better way ensure the unstated needs of the student were met. The original words the group identified as reasons for why a student would want to make this type of degree change had become the building blocks of the process, as we recognized students who edit a minor do it for very personal and very real reasons. It is not a transaction, it is a personal decision. As a department we have since used Visualization to look at other processes we have identified as needing to be more efficient and more student focused. Because Visualization allows multiple people to look at a process as it is, and overlay pain points, concerns, and area of opportunities, it has proven to be an efficient design tool for us as we look to make immediate but significant improvements to the student experience.	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21,421	Design thinking is a state of and anyone can acquire it. As the new indispensable tool for marketers, it can certainly ease the path towards creativity and innovation. Nowadays landscape demands marketers and brands to be consumer- centric. Focusing on their audience needs, brands can optimally navigate through this new environment that is in a state of flux, of uncertainty. Brands shouldn’t be fearful of empowering consumers and, to some extent, letting them take center stage. Right platforms have conversations, allowing consumers to modify and extend the content, drawing upon their contributions as a means for improvement. Now t’s time to get a firm handle on design thinking. Let’s take a look at the four main rules of design thinking. 1. the Human Rule 2. Redesign Rule 3. Tangibility Rule 4. Ambiguity Rule The design-thinking firm par excellence, breaks down the process into five steps: Understand – thoroughly look into the underlying consumer behavior and motivations.First concern when engaging in design thinking is framing the right question! Is not to say that we should devote lots of time to it , that would clearly run counter to one of its tenets of failing fast. However, we ought to be mindful of the fact that how we frame the question will ultimately determine the direction of the process. So if we asking the wrong questions, they will lead us to unsuccessful territory. So be paid to this crucial first step, since it will help us unlock consumer insights in the next stage. Centric ones in an era where peer to peer communication and interactivity are hallmarks of society, great ideas need to be driven by consumer insights. Its so Important the journey where the consumer stumbles upon several milestones, touchpoints, where your brand can ultimately have an impact. By taking a stroll in their shoes and actually follow the same route that they usually go down, you will be in a much better position to answer and solve the question you’ve asked beforehand. The richer the information you have, the more likely to come across a powerful consumer insight, and if you’ve got a comprehensive and well-rounded view, you can create your ‘persona’ – which brings all the consumer’s characteristics together into one specific individual. Tackling challenges such as design thinking, doesn’t go down traditional pathways but innovative one. If you are ask yourself a specific question, and make exploratory research in order to stumble upon some insights, and where you have already come across a reasonable explanation that accounts for the mystery. Got a grips with design thinking has allowed me to come to realize that the actual beauty of design lies in its process, rather than in its end result. Most importantly, design thinking is undeniably a process that can help many industries. For instance, the marketing and advertising industry can largely benefit from it by applying its process to brand strategies. Furthermore, I highly value the fact that design thinking is a process whereby we learn to acknowledge that reality is equal to chaos thus the better way to deal with it is acting accordingly – using abductive reasoning. Last but not least, it’s fair to say that design thinking deserves to start to be included in the education portfolio as a means to nurturing our inherently creative minds.	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21,423	Example Reflection – Mind Mapping Challenge: I work as a Manager-People Operations at an Ed-Tech start-up. My stakeholders are largely employees at all levels and the Leadership team too. As a growing organization, we have always faced challenges with the First-Time Managers effectiveness on the floor. Not that they were bad at their work but largely being Managers for the first time has its own downside. They were expected to change their focus from being an individual contributor to a team driver; which means managing their team members, their performances, accountability, displaying authority, delegating, managing conflict, mentoring, developing and coaching the team etc. As a result, we wanted to develop an exhaustive training which would help our first-time managers (quorum of 15) to be coached in such a way that they can be good coaches for their teams. Selection: In order to do this exercise, I chose Mind Mapping Tool as this tool will offer creative and graphical way to represent ideas and concepts which helps in structuring information, analysing, comprehending, synthesizing and generating new ideas. As per the video Lecture by Iris Donovan, this tool is very creative in translating observations into insights and insights into design criteria. Application: We began First-Time Managers training by creating the data with the names of the participants, department, designation, number of direct reports etc. After having designed the table of contents in the training, which included formal process training and fundamentals of team building, we wanted to help our Managers to identify their own strengths and areas of improvement as part of this exercise. For which we used Johari Window activity. The Johari window is a technique that helps people better understand their relationship with themselves and others. We tweaked this exercise by getting the Managers to talk to 3 or more stakeholders (Immediate Manager/Ex- Manager, 2 team members, 1 external stakeholder) to describe their personality. We also briefed them about Mind Mapping tool to structure their thoughts as per the objectives. As a result of this exercise, the inputs were collated in 4 larger sections: Open Area (an attribute which says I know and You know), Blind Area (I don’t know and You know), Hidden Area (I know and you don’t know) and Unknown Area (Both don’t know). Using Mind mapping process, we analysed the observations to capture and represent the personality inputs received by the managers. It was indeed an engaging technique, being more intuitive and creative. Insights: Once this data collating exercise was completed, managers were invited to a meeting room in order to develop a common mind among them about the reality of the design challenge they were facing managing their respective teams. Conversation broke out by discussing the Open Area which by large showcased the attributes which got them promoted. Environment was full on high energy. Attributes were written down on the white board. Similarly discussed on Blind Area and wrote them down on the board. This exercise continued until the Hidden Area and Unknown Area were also written down on the board. Through mind mapping, the managers started extracting meaning from the data in a way that let patterns and insights emerge. Patterns and insights which otherwise would have been missed, as they would have gone about as a piecemeal through the data. This continued until meaningful insight statements emerged. This made the Managers draw insights about: Which are the common attributes in all of them? Which attribute was an outlier? Which attributes requires them to work on? Which needs corrective action? Which attributes weren’t being exercised? etc. Towards the end of the exercise, we were able to arrive at an exhaustive lists of attributes which are good to have, must have, do not have, good to avoid, good to cultivate etc. A meaningful discussion which made managers introspect themselves and arrived at the conclusion that they should start working on those insights consciously. After this exercise, we have had multiple sessions to work on the attributes to develop collectively through role plays and discussing on real-time issues on the floor. Also we conducted Individual Development Plans (IDP) to help the managers to work on their weak areas separately with subject matter experts. Approach: Next time, we would work both on Mind Mapping tool and Storytelling tool. This is largely to see the effectiveness of the insights collated to that of the collated data with the new set of first-time managers.	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21,424	Challenge and choice I am a student in architecture, as we design different buildings, and this major requires design thinking with its various tools. We often use the photography tool because it simplifies ideas and most importantly, everyone can understand them, even with different languages, as they are illustrations or pictures. We collect information and simplify it in the form of photographs or illustrations, then annotate these images, analyze them, and then draw conclusions in the form of drawings or pictures as well. We started out as a team. We were asked to design a new school in an old school setting, and the design had to be adequate in form and function. The application First, we started searching and investigating similar examples of schools to study their form and function, and after we gathered information about different schools, we presented them in the form of pictures, illustrations, and some information that we had collected, and we arranged them in terms of form, operation and performance, i.e. we put a picture of a specific place in one of the schools that we studied. Then we draw or put an illustration of how this place is operating and then another drawing or picture to evaluate the performance of this operation (look at picture 1) After that we presented all of this and discussed it with professors who are experts in this field and a group of students, where the drawings and pictures allow them to understand the data in an easy and simple way And then give their observations and opinions. Then we studied the site in which the school will be built, where we collected data on the region’s climate, the movement of the sun, the best roads leading to it, the traffic congestion and the population density in that area, and we also studied the schools near the project site in terms of their capacity for students and the type of school if it was primary, intermediate or Secondary, whether they are girls ', boys' or mixed schools, to find out where the shortage lies and what kind of school we need the most in that region. We also studied the level of the land and the type and shape of nearby buildings, and collected all this information in the form of pictures or simple illustrations, for example: Example Reflection – Visualization Thus, we simplified the data so that everyone could understand it without effort. Then we hung these drawings and pictures of the site analysis and discussed them with expert professors and a group of architecture students in order to express their opinions with the best solutions. We discussed this data 3 times and each time we take into account the opinions of the professors And notice them, then we reanalyze, and then discuss again. After that, we extracted some results in the form of drawings. For example, we drew how the building blocks (the school) would look, for example, the side that has strong winds has small windows. As for places close to noise, we decided to have playgrounds and patios. As for classrooms and the library, we decided to place them in places quieter than the plot of land, and we also took into account the direction of the seasons so that they get enough natural light and have indirect lighting. As for some places of the project land that were close to places where the pollution and smoke of cars, we decided to put some trees and plants in them to purify the air entering the school, and we drew all of this as an illustration in the summary. (look at pictures 2-3-4-5). Insight The visualization tool is a very useful tool, as it helped us to think smoothly by placing all the data in a simplified form in the form of pictures or drawings, then deducing solutions and the summary in the form of pictures . It is also easy for the non-information collector to understand this information simply and effortlessly and even if he speaks a different language. graphics and images are a language International, this performance helped us to arrange our ideas and come up with good solutions. Approach The visualization tool is very important and useful, and we will not dispense with it in our future projects. Nevertheless, we sometimes need other tools with it, such as a mind mapping tool to clarify some ideas (look at picture 6). We indicate the direction of the cold wind with blue arrows, and the hot wind with red arrows. We also indicated places of noise near the site with a loudspeaker. We explained the girls ’schools near the project site by drawing a small building in pink, and the nearby boys’ schools by drawing a building in blue. 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21,425	Challenge & Selection: I am working for an International Organization that help alleviate poverty and provide financial lifeline to private sector companies in developing world that has limited access to finance/capital. Our investment colleagues spent lot of time in due diligence like environment standards, impact on development, job impact and many more, before a final decision to invest on the behalf of organization is made. Process of arriving to final “yes” or “no” requires lot of research on Investment staff side. Till recently this process was manual and cumbersome, and, in some cases, they spent lot of time to go through paper trail to research about an area such as sector/country or even previous history of similar investment with similar attributes to create a risk profile of the intended investment. As Technical Program Manager, I was assigned to provide a solution for this business process improvement project with aim to reduce time spent in the initial phase of the investment cycle. Since I was doing this course I thought to apply some of the design thinking principles to implement this new tool called “Knowledge Packages”. Aim of this new tool was to make life easier for the investment staff during the research phase of the investment. My intention was to create a centralized portal so that it makes the research process efficient and help team to make accurate and quick decisions that are well connected with data points. New tool will serve as one stop shop for research and knowledge base that will be accessible anywhere/anytime, we called this tool as “Knowledge Packages”. As saying goes “Picture is worth thousand words”, I choose Visualization tool and apply design thinking approach to create this new tool. I do agree with Angle Myer’s observation that “getting in the habit of doing visualization is actually a way of cultivating that side of our brain work. Visualization is important. For the process of design because it's actually a way of unlocking a different part of brain” Application: I collected material such different color sticky notes, whiteboard, markers, drawing papers, projector and then I invited stakeholders from each team that were core to investment team’s decision making and members from supporting departments (Operational, IT and Portfolio), and as a first step, asked them to draw a picture of themselves doing the favorite activity on sticky notes. Then I asked them to show that picture to rest of the group and share the description of their picture as break the ice session. This activity helped group members to understand and remember about their peers and their roles. Also, this activity was enough to convince the power of visualization. We put those yellow stickies on the board so that everyone can see and identify. Then, all stakeholders were asked to visualize business process flow that being used during the investment discovery process and corresponding actors. It includes number of activities at each step. Once the complete picture was assembled on whiteboard, I could clearly see few gaps in visualization technique, but storytelling can be a good complimentary in few instances. Above two steps helped us to complete the visualization process, next step was ideation and ranking of the ideas and linking these outcomes to the business flow diagram. Once all ideas were collected both in terms of pictures and story, our team used “UserVoice” (a tools to vote and analyses feedback) and we asked all participants to vote on the collected ideas. These smaller ideation feedback initially analyzed internally before we shared it with larger group in the organization to get their feedback and compared it with the internal feedback that we got from the core group. UserVoice helped us to analyze the effectiveness of the suggestions. Last steps in the application was to find intersection of desirability, feasibility and viability that was the final collection of ideas that were chosen for the implementation. Collected artifacts (Visual, Stories and Ideas) were later visualized by a clickable prototype using Axure* tool so that stake holder can experience the final KP product without investing money and waiting for long time to see the outcome. Insight and Approach KP project helped me to understand the power of Design Thinking and how it can help organizations to improve inventions, efficiencies and learned a lesson that you must be flexible to mix and match the approach rather sticking to one approach over the other. I learned that you should use any tools that can help you to collect ideas that can help stakeholder to visualizes. Last not the least, lesson learned was to make mistakes faster to adjust the expected direction quickly so that team is not heavily invested in fixed approach that might not work if we try to wait for the perfection. • Refer this link to “UserVoice” https://www.uservoice.com/ • * https://www.axure.com/	[ "4800", "112", "15538", "2131", "35", "8979", "19661", "51043", "30212", "19757", "9556", "12668", "47725", "31843", "19560", "40472", "19816", "41347", "29831", "30", "35343", "48172", "40909", "44317", "23879", "33108", "26391", "51092", "47725", "31672", "35416", "18841", "48172", "30", "29827", "537", "22467", "379", "35", "12716", "34279", "23640", "45732", "35689", "38131", "48078", "33108", "27559", "26662", "35385", "28529", "45999", "136", "32952", "30", "38255", "26394", "136", "34563", "32952", "19816", "36019", "37103", "136", "21207", "18675", "29810", "25723", "48172", "34264", "38255", "47736", "21227", "38131", "30", "38527", "34389", "35814", "379", "13749", "38131", 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21,426	Element – storytelling Challenge & selection Storytelling is an important design tool. As human beings, we respond to stories, they can help us develop a deeper empathy for the present and help us create clearer images of the nature of the new future as we try to create it. has been. It is important to pay attention to the human dimension, because design thinking is not just about processes and issues, but also about people. Storytelling is an integral part of every great brand. Every great brand that has a long life in retail. There is a story behind every great product, every great service, every great organization. Every great brand has a story and that story is connected to the emotions, the characters, the values of the people who bring this product to life every day. Storytelling has always been part of the business. At the moment, we are clearly talking about this as a tool that leaders can oppose just as a contribution to our brand and the products, we give people. Storytelling is not about the list of things we have to do, but about the relationship we give people about the information we are trying to share. The essence of this is to convey a good story, just a message that has logic. Applications: A good story, is designed for the audience. It may not connect to you, it may not always make sense to you, it's not using words you might be familiar with, but it's things your audience understands and your audience knows. So I think that's rule one, is who's your audience, where do they come from, and what do they need. I think the second part of a good story is a clear sequence of events. You listen to a great story teller, there's a very clear sequence of events that moves the story from the beginning to an end. And I think last but not least is having moments of reflection. Or unanswered questions, which create suspensions, conspiracies and even someone sitting at the end of the chair. Then you answer them. The great storyteller asks and answers questions along the way. They form the suspension and reduce the suspension by answering questions. Hearers of stories that are not good hang these questions in the air, and so people get out of the confusion, the uncertainty, the uncertainty about where to go. If you have a history of coercion, something interesting, powerful people will hear these things, regardless of the medium. And what gets stuck is that the public does not want to be compelled. Most business leaders are honestly bored with 90% of conversations a day. They sit there and have PowerPoint after PowerPoint and meet after PowerPoint and have to make a list after a list. And they are impressed. And so, as a student, I think the biggest thing you will have to finish at the beginning is your own uncertainty about whether this tool will work or not. As a business leader, what does your audience need? They want some data. They want the harsh reality and they want recommendations. The space between them and how you get to these things is where the story can be forced. Find the strongest part of your message and trust it. Is that a given? Is this the same profile? Is this the same conversation? And last but not least, be sure to reflect on the moments. There are big, powerful questions that this leader must think about. There are all kinds of stories that a leader can hear in an organization. And when we talk about design thinking, when we talk about what kind of story is most appropriate. When you are trying to bring about change. In this story, the main character of the story, the main character, is a major evil problem facing the organization. And then some of the things that you need to make public in this type of story, you have to sell the challenge first. You need to help the public understand that the current situation is more dangerous than any other possibility out there. You need to put them in the frame of mind that they want to move on and make this challenge a reason to invest. And that's basically the first thing you need to do. So you have to be able to speak very intelligently about friendship. Or what kind of call should I make for those involved in the challenge? Whether it's the customers you're looking at, the stakeholders there, make sure that everyone involved has a good understanding. Last but not least, you must give them a chance to talk about the tensions that exist. This challenge is stressful for us. In our business today, there is a big challenge around us. Insight & Approach Do the right thing in relation to sustainability. How do you build a really good business? If you can handle these tensions, you will create a place where people want to get involved because they want to be in this discussion and conversation. And last but not least, there is a possibility that there is a way out. That there is a way to move forward in that direction. And that's why I think of this story when you present the challenge as statistics. Make sure they understand how big it is. What is the tension that exists? And what can you do? I think the reason why history is a story is important for leadership in the world of tomorrow. I think this is a fundamental question about what is the story of a gang forced to learn, learn and understand. When I look at the world we live in, there are three main challenges that leaders face. One is that they have only 20% of the people they lead. Only 20% of your attention. And in the same way, storytelling allows. For a while, to get their attention. With a little more work and a little more time. I think it's important. If you can increase the level of engagement in your business, you will be surprised by its performance. And storytelling allows you to create energy and enthusiasm around something. So I think it's one of the reasons why leaders need to start using narrative [by listening]. Second, storytelling makes your strategy accessible. Accessible strategies, accessible to groups of only three people. OK Alright? The leaders who write it, the consultants who help them and the teachers who do case studies around them. For everyone, strategy is a difficult thing that causes complexity and uncertainty in our lives. And I wonder, strategically, what makes it easier to tell stories to leaders. It allows for that, coloring strategy and life in the character and the plot. And that allows the line worker, his manufacturing unit, to work in marketing directed by the vice president, which we are trying to understand. And then, for me, there are two reasons, and more about why storytelling is an essential tool for leaders to become capable and move forward.	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21,427	STORY TELLING 1. Challenge: Storytelling is a good idea to impress and attract the required persons into your project. I am working as faculty in engineering college and I want to attract the students towards my lecture. The students are of different kinds like matured, naughty, calm going students, etc. Initially I should attract them towards my subject by creating interest in to that subject by saying live or practical uses of that subject in the form of a story. Storytelling is a great tool that I use all the time. Many of these students are in need of job opportunities. They need to be empowered and inspiration is a path to empowerment. I spend a lot of time “opening people up” and finding ways to inspire them to improve their circumstances. When I teach average students, I share stories of different average students who got jobs. They find meaning in sharing these experiences as a form of teaching and/or legacy, in a sense. I use their feedback against the context of my story to ascertain their goals, and sometimes we use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to gain more independence in the areas they find lacking in their lives. 2. Selection: Teaching is the tool I selected to improve the student’s carrier. Using teaching we can impress, attract, motivate and grab the student’s attention. This will help each and every faculty to motivate the students to attain their interested job, internship and entrepreneur. Teaching is the process of attending to people’s needs, experiences and feelings, and intervening so that they learn particular things, and go beyond the given. Interventions commonly take the form of questioning, listening, giving information, explaining some phenomenon, demonstrating a skill or process, testing understanding and capacity, and facilitating learning activities. This is the best way of creating relationships and environments for learning and catching teaching moments. It is just that these skills need to be employed by someone who can be respected, is experienced as real and is wise. 3. Application: I have a story about using storytelling. In discussing policy changes with teaching, I was trying to explain to them the benefits of taking a more client focused approach, among other things, and in particular, of recognizing each person as a unique being, and addressing their individual needs first and foremost. I was also explaining how sometimes addressing the needs of one individual can impact everyone for the better, even if it seems extreme or out of the ordinary. 4. Insight & Approach: One way is forming connections between students. Students are often energetic at suggesting connections, most of which are minimally relevant. Rather than discouraging these flights of fancy, teachers might see them as valuable tendencies of engaged learners and discuss how to tell which connections are more fruitful than others. Second way involves contradictions. Some students are on the lookout for inconsistencies, especially inconsistencies on the part of the teacher. Such behavior can be annoying but the tendency itself is also a sign of an engaged learner. One study found that the best students were alert to anomalies and were stimulated by them, in contrast to unsuccessful students who sought to avoid the conflicting evidence as requiring too much of a cognitive burden. Some teachers will present an erroneous idea and challenge students to shoot it down. Or else teachers can use a student’s erroneous idea. Teachers may be able to boost insights by encouraging students to adopt a stance or mindset that is driven by curiosity rather than a fear of getting a wrong answer. Teachers can help students notice the insights they have, and encourage more of them. Teachers can suggest that students pick up on connections, and on contradictions, and when students get stuck the teacher can help them to re-examine the assumptions they are making.	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21,428	Example Reflection – Learning Launch Challenge I am the creator of an instagram page of the sale of clothing for original brands such as nike, adidas, reebok, the north face, etc. My challenge is to reach the largest number of buyers, as I think it is a good purchase opportunity since the garments are selected in the best conditions for use. The scope of the project is still small, it is only local but it is intended to reach more interested parties, I would like to know what people in the clothing bazaars are looking for, what prices are considerable and of course the budget of the market segment to whom I am addressing. Selection I have tried to survey the tastes of the clients, the way of sale and the products of their interest through surveys on instagram stories, the surveys have had little participation and little success in understanding my clients. Application Upon receiving messages from interested people and checking the interactions on the page, I was able to realize that the market segment varies in age but in economic terms it is very general. Insight People of all ages are interested in my products but the decision to consume them depends a lot on the price, since apparently the price is high for what they are looking for and do not take into account the quality that is offered to them. Approach It will seek to adapt prices to the basic needs of the client and not as a luxury, without lowering the quality of the products simply by looking for new suppliers. Lastly, delivery points will become more diverse and less expensive.	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21,429	Electricity Distribution Company case Challenge I am a manager of Electricity distribution company working in underdeveloped area. This are is still away from telecom and internet facility. Electricity connection has reached this area just a year ago. In the radius of 50 km there is no major town. Population of this area is also very less. Only mode of communication here is government Post service which is available in all villages. Travel facility is by government transport bus which covers few villages but not all. People in this area receives their electricity bills in hard copy via postal service. By the time they receive bills, it is already late and they have to pay fines. Many people don’t pay bills because they have to travel to 50 km to our nearest office. Many of the users don’t pay regular bills and it piles up. Due to this issue many a times distribution company cut their power supply pushing them back to stone age. We need to develop a mechanism through which timely communication of bills and payment of bills can be done. This mechanism will ensure users are getting continued electricity and they need not pay the fine amount. Selection Our department have discussed this issue with the village governance body, postal service and government bus service, Telecom provider, Internet provider, etc. We are trying to get this issue resolved with existing infrastructure initially and then will request other departments to broaden their reach in this area. Experiment with postal service is ongoing with postal service. Application In our experiment with postal service, we have requested them to visit every village after 3 days of interval. Earlier they were waiting for certain number of letters for every village and then a postman used to visit that village. By this experiment we studied that timely deliver of bills is possible. But postal service is asking for more charges as they need to make more frequent trips. We are negotiating with postal service on the amount of hike in delivery fees. But this is just a half of issue for end users. They still have to travel 50 km to pay bills. In the second move, we have started experiment with postal service to start a window at their offices where bill payments will be accepted. Here we are sharing percentage of revenue collected by these counters. We have conducted this activity for 1 billing cycle. We explain this experiment to all village body leaders and requested them to encourage villagers to avail this. In the meantime, we are talking to internet & telecom providers to install their infrastructure in this area. But since it is much costly and revenue generation is negligible they are reviewing the project. Insight In this experiment we found that It takes 8 days to deliver a bill copy to each and every end user from the date of dispatch of bills from our office. 8 days window is fair as the bill payment due date is after 30 days, hence users have 22 days to pay the bill In this experiment we found that now any user has to travel hardly to 8 km to the nearest post office. This is still better than earlier 50 km. In the 1-month bill cycle we have observed that 80% of users have utilized this payment service at post office. 20% users were either not much far from our office or they were unaware/sceptical about this move. Approach Since we are a service provider, our prime focus is our end user. Our whole approach was to focus on how we can make our service easy to use. User should not feel bothered while using our service. User should feel the smoothness at all our engagement touch points.	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21,431	Visualization Reflection Challenge I work for a large bank in our technology department and support the sales business function. In a discussion with our Chief Operating Officer I learned that our sales staff and customers were having a poor experience with the completion of a document required by our regulators. A very simple document was proving to be confusing for our customers and frustrating our sales staff due to multiple send/resends in order for it to be completed. Selection A cross-functional team was formed and most members were not familiar with design thinking. I chose to use visualization so we could fully understand the current state and create a future service blueprint. The blueprint as an operational tool would show the orchestration of our customers and sales staff, processes and technology and keep us focused on the customer experience while showing how our operations would deliver that experience. Application We started with the creation of a current service blueprint along with personas for our two customer types. The personas helped to document their goals, motivations, frustrations and fears which we referred to as we created the current service blueprint. We then established the journey’s beginning and end points, and defined what our customers do, think and feel while interacting with our bank and the completion of the required document. With that completed we then focused on:  How the customer interacts with our bank (what channel are they using)  What does the customer see  What occurs behind the scenes that the customer does not see  What applications/systems are we utilizing  How much time elapses between each step in the process Insight The result of this exercise was a much clearer understanding of our own processes and how they were causing unnecessary effort for our customers (existing and new) simply to complete a document. The future service blueprint outlined specific technologies our bank will introduce in order to fully digitize the customer experience. The end result will be a simple invitation sent via email to our customers with an embedded web link to a customer portal where they can enter the required information by following section-level prompts, save for later, review and submit. We also will add an esignature ceremony so completed documents can be executed electronically. Approach Visualization was a great tool for keeping the team focused which meant we had more productive sessions and arrived at a desired future state more easily. By developing customer personas first, we had the right information up front which made the service blueprint much easier to build. More importantly we ended with a much better customer experience. The next time I am asked to solve a business problem, I’ll look at what documents exist before leveraging visualization. If current state process documentation exists which includes the customer experience, a different tool such as mind mapping might be more appropriate.	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21,433	Example reflection – Mind Map Challenge: Automotive supply chain is one of the most complex supply chains, it associated with multiple actors, a lot of infrastructure, and money. Moreover, everyone’s decision accounts for desired output. So, here I’m trying to understand 1. How automotive supply chain can be digitized, what workflows are more suitable for digitization 2. The amount of infrastructure present in the organization 3. Technologies which are more suitable for each module/process 4. How the process and key performance indicators (KPI) are being monitored, 5. What precautionary and diagnostic steps are management is taking, after effective monitoring of KPIs 6. The various stakeholder and their responsibilities By addressing the above points, I wanted to understand automotive supply chain eco system and scope for technology advancements. Here I’m selecting “Mind Map” as a tool, as it is very much suitable for explaining a context and environment. Here I wanted to understand about automotive supply chain, so I believe mind map is a good for that. Selection: Mind map A mind map is a diagram that displays information visually. The subject of a mind map is always located in the center of the map. From there, related ideas and keywords branch out in all directions, resulting in a radiant structure. Mind is effective because • It’s radiant structure directly corresponds to the way our brains store and retrieve information. • It conveys the hierarchy and relationships between individual ideas and enables you to see the big picture. • It makes use of mental triggers (such as pictures, colors, and connections) to help your brain memorize things more easily. Mind map tool can be used to organize large amounts of information, combining spatial organization, dynamic hierarchical structuring and node folding. Software packages can extend the concept of mind-mapping by allowing individuals to map more than thoughts and ideas with information on their computers and the Internet, like spreadsheets, documents, Internet sites and images. It has been suggested that mind-mapping can improve learning/study efficiency up to 15% over conventional notes taking Constructing the mind map is easy and efficient by following these steps. 1. Create the central idea 2. Brainstorm topics and their selection 3. Create sub topics 4. Rearrange the topics 5. Add images and formatting 6. Add notes and research for justification Application: After deciding on mind map for exploring automotive supply chain ecosystem, I started listing out various roles, responsibilities, stakeholders, and activities. The stakeholders include tier 3 suppliers, tier 2 supplier, tier 1 suppliers, original equipment manufacturers, dealers, customers, third party logistic providers, customs department, regular bodies etc. These all stakeholders can be grouped into suppliers, original equipment manufacturers, consumer market, and third parties. After grouping various people into corresponding lots, I started defining links between each group. Also tried to visualize how supply side, demand side, and process are linked with each other, what is happening in each sub group. Then I started listing out various manufacturing activities with in OEM i.e. production & stamping of panels, sub-assemblies, assembling & painting, machining & assembly of engine transmission, sensors installation, final assembly. Also listed various departments in OEM i.e. Marketing and Sales, design wing, manufacturing operations, supply chain and logistics, industrial management, purchase, procurement, information technology, human resources, support staff, business development etc. Then established various links between these entities, illustrated how one is dependent on other, also how one is going to impact others works directly and indirectly. All put together illustrated in below images. Insight & Approach: After illustrating various components in mind map along with relation between each, I developed an overall idea on automotive supply chain ecosystem. Also, concluded on various communications between different people, and the challenges faced by automotive supply chain. With an over all idea of flow between actors, digitization will be efficient and eventually help us in leveraging better technologies for specific bottle neck or issues. Here I demonstrated mind map in block level rather than component level, which explains each detail in greater level. The need for transparent, traceable, visible, and efficient supply chains will drive the digital transformation in the automotive industry. As emerging technologies are disrupting many practices, practitioners are required to assess their current stand in entire industry. It is important for practitioners to be informed about the pros and cons ASC processes, when a firm is adopting a trending technology it is important to conduct a study to analyses the amount complexity it brings into along with added benefits.	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21,435	Reflection - Visualization Challenge & Selection Visualization is one of the most effective tool I often use. My work is related to the organization of various events, including conferences for dealers, corporate clients and internal events for employees. The preparation and implementation of such events requires thinking through every detail, from visual materials to traffic movement and the client’s comfort in the conference hall. My team is constantly challenged to improve the quality of implemented events and increase interest in them from the target audience. The challenge is to develop a project where the conference visitor will receive not only an improved user experience, the visitor should get what he dreamed of, but never got before. The experience gained should have a significant impact on the visitor, his understanding of usual and comforming things. Through this experience, we create a unique perception of our services for clients and business approach for partners. And they stay with us for a long time. It requires an «out of the box» approach, applying it we could reveal the hidden expectations of our customers and partners and find ways to fulfill them. Visual thinking is the most relevant tool for the task at hand. We applied the technique of graphically visualizing the customer journey of our visitor when attending the conference, starting from the point when he receives awareness about the event, ending with receiving a coat in the wardrobe at the exit of the building. Application We started by forming a complete and detailed route that a consumer goes through at the conference and draw it on a huge sheet of paper on the wall. Next, I handed out stickers to each member of the team, so they had to write what they themselves expected or would like to receive, to think, to wonder at each stage. The most daring proposals were accepted. Next, we attached all the created stickers to the wall to the corresponding points of the visitor's route. As each sticker personified a unique experience, for us as well, further it was necessary to determine which options are relevant to the goal and values of the company, while possible and available for implementation, and which are not. In groups, we worked through all the proposed ideas and marked up those we are taking for further development. The rest ones went to a special waiting shelf that we had set up on another wall of the conference room in order to return to it during discussing other projects. Then it was necessary to connect each idea on the sticker with a possible scenario for its implementation. The team members attached stickers of a different color with proposals for implementation to each stickers. Next, we established a connection between different scenarios, divided them into service groups and formed several categories. Categories were included in the general table for further more precise and detailed study in the divisions. Insight & Approach The use of this tool made possible not only looking at the provided service through the eyes of the consumer, but also visualizing its entire path when receiving this service. We received completely new data, which allowed us to look at the challenge more broadly and to learn more about customers. Visualization gives a more complete understanding of the processes, their relationship with each other, their sequence and depth. In addition, using the visualization tool, we were able to consider all possible and impossible scenarios without missing anything. Structuring and detailing the data made it possible to apply a systematic approach to working out the goal. At the same time, we have deepened customer focus approach. In the development of the following activities, we will definitely use this tool, march and assimilate it. It has shown its effectiveness and relevance to the task at hand. Moreover, this approach can be integrated into the design thinking process of other activities.	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21,438	Storytelling “Stories, where Time meets Life” Challenge First of all, I would like to tell my reader that I haven’t graduated yet and my challenge will stay below a real time job experience. However, I still consider it as a test that provides a sneak peak of what obstacles I may endure during my development as a professional. To put you in context, I’ll tell you that I’m coursing my senior year in graphic design at Universidad de San Carlos de Guatemala in Honduras. During my 3rd year I encountered a course called “Outreach Campaigns” which basically consisted in creating an adequate concept based on a study on the target and every detail researched to develop a full campaign. Once, my professor assigned everyone to come up with a concept for a relative organ donation campaign but it had to be subtle enough to be accepted by the audience. This becomes a difficult situation because our Honduran society is very conservative about “touching” or maintaining corpses as they are dead, from their immediate family (parents, sons, daughters, grandfathers) or relatives (uncles, aunts, cousins, nieces, etc.). So, the challenge eradicated in persuading these people that find it hard to donate their deceased loved ones’ healthy organs to people they don’t know. The purpose of this campaign was for people to understand that even though their family was gone, they could still help another family. But the question of how to tell them without sounding hard-heartedness grew bigger and bigger knowing that our culture considers corpses sacred and that they need to be buried with honor. Clearly, sending a direct message of how transplants from dead donators would save other people was not going to be the best appeal for those who valued burying their loved one with honor more than caring for people they don’t know. Selection Family relations are a very delicate subject to talk about, even the slightest details. That’s the reason why I tried to understand how these people who lost their family felt. I always try to empathize with everyone’s feelings in order to know how to help them. In this case, as humans, we communicate how we feel in very different ways but at the end they always converge in stories. Because of this, I decided to use storytelling. It´s easier for people to open up when they “show” you the impact that person had in their lives and how losing them changed their whole perspective of how to live. Using storytelling was my way of demonstrating them how this person that wasn´t here anymore would change someone else’s life. Just in Week 2, I strengthened how storytelling appeals deeper than any other tool. And I quote textually: “It has emotional connection, and it also has larger purpose.” For this reason, I decided that storytelling was going to be useful to persuade someone to allow the organs of their deceased relatives be donated to save someone else’s life. Application Storytelling became my blade to fight the wrong idea that donating a dead person’s organs was unrespectful for them. Honestly, I had a close experience with an aunt that survived thanks to someone else’s heart donation. Unfortunately, that person died in an accident but his heart was untouched so the doctors called my aunt that night to tell her that she could live at least 10 more years. This couldn’t have been possible if that person’s guardian had not allowed his organs to be donated past death. That experience taught me that donations became the gift of time. More time to laugh with your loved one, more time to wake up every morning to sunrays, more time to travel… more time to be alive. I was very happy to hear that my concept was a success. People’s responses had a positive outcome because telling my story and how someone’s death represented someone’s life showed them the greater significance their loved one could accomplish. After death, their relatives became life and time for someone else and this person was even more honored. And that it was all possible thanks to the ones that allowed the donation. This showed them their little but very significant support in the whole process. The campaign was launched among some students at the university. That’s how I can tell that it had positive responses. Insight Normally, I would like to create stories of my own and write them on my journal. But the fact that I could actually use one for a campaign and help others in a massive level convinced me of how powerful storytelling could be. This tool and the possible uses I could give it were reinforced through this design thinking course. I now have a very clear perspective on how my stories applied correctly to find solutions may impact positively in others. However, I too, understand that storytelling extends wider than I thought and that I must become careful in managing the organization of events to cause a positive response. Approach As I said earlier, storytelling is a very useful tool. The diversity of applications storytelling has, opens up millions of possibilities to reach people’s motives and call them to action. It’s this specific detail that limits the freedom we might think we have using storytelling. That’s why in this particular challenge I encountered there’s also another approach to communicate my message. Considering that humans depend on their senses and that sight is the strongest one that we trust, my other option in this challenge would have been visualization. Graphic content can also contain strong conceptual messages that appeal to people’s feelings and transmit emotions through color and forms placing them in a scenario that puts them in some kind of context.	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21,439	My story of transitioning to Remote working Challenges and Selection I work as an operational excellence consultant with a Global Insurance Broking firm and my role involves working with the business to identify efficiencies, improve profitability and aid innovation. My role often involves collaborating to change cultures, processes that have evolved over various mergers and acquisitions, team behaviors and age-old practices. There are various parties involved mostly with conflicting priorities i.e. stakeholders, subject matter experts, change champions, project leaders and the overall business team members. I often use storytelling as a tool to bring out what the studies of these processes reveal, what are the considerations that lead us towards change, how to implement the change and sometimes why not to change too. It has now been a practice to see why certain aspects are difficult for certain members to understand and adapt and accordingly make changes to the story narrative. This helps me develop strategies for similar situations across the wide array of projects that I manage. I would like to narrate an example of how I along with two of my peers had to make a presentation to prospective clients on how we managed the change to remote working irrespective of the various challenges faced without any material impact to the service delivery expected of the service center of our organization. This was to be done so that the prospective clients understand the resilience factor of the service centers among various other parameters that were to be presented. All this had to be done remotely considering we were amidst the pandemic situation. Application My story started with describing the key aspects on a slide that would help create a visual of what the center looked like. The key aspects were as follows a) service delivery e.g. quality scores, tat, productivity, efficiencies realized in previous year, compliance certifications, geographical spread that we deliver to, etc. b) infrastructure i.e. number of sites, space management policy, IT infrastructure, transport facility and business continuity c) on the people front we describe certain aspects of our work culture, gender ratio and the talent pool of the delivery center. Then some of the business leaders were invited to describe operation management, certain client partners were invited to describe the feedback of the services. I was up next to narrate how we adapted to the pandemic. I had divided my presentation into 2 parts one how did we ‘Adapt and Sustain’ which the client would be able to relate better now that they knew how the service center looked like and how the operations were managed, followed by How we have ‘reimagined the workspace’. With respect to adapt and sustain story I worked the client through a timeline of how we gradually moved from pilot remote testing, to full-fledged working, to enhanced due-diligence till remote working stabilized and then gave them a wow factor of however we could manage it in a matter of weeks. I then described how we could manage to ship desktops/laptops to 1200+ colleagues who were dependent on office desktops for working within 1 month in spite of the lockdown situation. I touched upon how we took efforts to maintain consistent employee experience w.r.t remote joining process for new joiners, trainings, various employee connects e.g. townhall, reward and recognition, various virtual team interactions. My story included pictures, short video clippings and colleague feedbacks on how they were supported throughout the transition, how they were supported in case of managing work in case of family emergencies, etc. I then briefly talked about how we are already ‘Reimaging the workplace’ e.g. how we are exploring various operating models (fully remote, partly remote, etc.) and its impact on service delivery, infrastructure, culture and talent development in terms of what is working well and what needs to be changed. Insight and Approach Our organization follows a specific approach of seeking formal feedback on how the sessions were w.r.t presenters, content, impact on decision making. I was happy to receive a very positive feedback on how my storytelling assured the clients about how we can manage change with minimal business impact. The story telling had real examples, emotional connects, sequence of events as if we were travelling time describing how we gradually yet effectively managed the transition. I was satisfied with my presentation, since I could walk the group through the ‘wicked challenge’ of transitioning to remote working due to Covid-19. I got the positive feedback in terms of nods, body language, acknowledgment of they know how difficult that can be, responses to the questions that I probed and someone to one appreciation I got from some members from the audience. Having said that, there is always scope for improvement. I am going to put to practice some of the concepts this training has emphasized e.g. create the tension, make the story crisp as there is a very little attention span.	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21,440	University of Virginia- Design thinking for innovation The Story Telling Tool Challenge and Selection Storytelling is a powerful human-centered tool that helps users to understand their problems, thus making products and services appear more user-friendly or even accessible to persons who are most in need. I volunteer with “special needs Programs” in schools which are catered to students who may be differently abled i.e. autistic students, visually and auditory impaired students etc. In my country Guyana there are very few programs catered to such students and these are the students who suffer the most in the classroom as teachers may not understand how to cater to their specific needs especially when the classroom is already overcrowded. Through my volunteer work I spend a lot of time with teachers trying to find ways to inspire them to somehow improve the circumstances within the classroom for the sake of their “special learners”. With the teachers I share stories where other teachers explored various teaching methods and were successful in helping special students to grasp key learning concepts that were once seemingly impossible with previous methods. The teachers’ feedback was used alongside the context of my story to determine their goals and interests. This information is then strategically used to discover new techniques that helps teachers cater their lesson plans to include “the special learners”. Application – A story about using story telling. When I started university I noticed that there were quite a few “special students” that were determined and passionate about learning but unfortunately, the university did not have the facilities to truly cater to their needs. That’s when I realize that something needed to be done. It’s not fair for them to get this far in their educational journey for them to be failed by an archaic educational system. I decided to meet with the various heads of department to try to find a way to help these students. I started by telling them successful stories about how I previously helped teachers to cater their curriculum to be inclusive of special students. Through the successful use of the storytelling tool it made them realize that learning difficulties are very much present at the university level and that more needs to be done to assist these students. I told a story about a visually impaired communications major student who needed assistance getting from classroom to classroom. Due to his disability he often found it difficult to locate lecture halls and as a result got to class late and was at a complete lost during the class session. I soon realized that this was a problem affecting all of the visually impaired student after speaking with them at the dining hall. They were so discouraged and demotivated because they weren’t getting the assistance they needed that many of them were contemplating dropping out because it all seemed too impossible. Insight and Approach Now it was time for me to open up about my personal experiences on the matter. One day at the dining hall I meet with a few of these students and bought them coffee. I told them stories about family members of mine that had similar disabilities. One such inspiring example is my mother. She has an auditory impairment but is still a successful entrepreneur who is loved by everyone in her community. She didn’t let an impairment stop her from achieving her dreams and being successful. I told them how opening a business seemed impossible to her due to her disability. My mother was able to work through so much self-doubt and rejection and was able to prove herself in a competitive market. This story inspired them and helped them to realize that there are many people just like them who have struggled and were able to come out victorious. This inspiration gave them the motivation to continue attending classes and last Fall one of them was able to graduate with their associates degree. University of Virginia- Design thinking for innovation The Story Telling Tool I used this story to explain the problem to the University’s Academic Board at a meeting and this made a major impact on the faculty and the board members. New policies on disability services and support are being implemented on campus and professors are being trained to deal with the “special learners” in their classrooms. Making me realize that a relatable story was a good way to help others understand a very common problem within our environment. This course was very beneficial to me since it helped me to think outside the box by looking at creative tools of problem-solving. One such tool being the story telling tool. This is a tool we use every day and sometimes without even realizing it hence this course helped me to see this tool in a whole new way. Now I can adequately prepare for presentations and think of stories that can help me to convey to my audience the problem at hand and how we can begin to resolve them.	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21,443	REFLECTION VISUALISATION 1) Challenge: I am a student pursuing my Fashion Technology degree and one who is in the process of doing a startup. The main problem which everyone told me I would be facing was the lack of ideas for new designs in the already vast fashion world. Even if I had some really good designers with me, the process of brainstorming and ideation would yield very less results. 2) Selection: So, I thought that the best solution to overcome this problem would be to use the art of “Visualization” to enhance the ideation process. Visualization is a tool that has proven to a really important process for design. It allows us to think in a non-verbal way and helps us access the creative parts of our brain making it the perfect tool for helping design clothes which is mostly about creativity. 3) Application: Thus, being confident of its power I used Visualization for my next ideation session. Instead of just bringing notes about the new models of clothes, people brought sketches, drawings, rough diagrams both on paper and/or on PPT’s. Even people who claimed that they were not good at drawing before were also made to bring something visual. Needless to say, the ideation was a huge hit. 4) Insight: With the help of this course I was able to understand the importance of design tools and to be more specific be satisfied about the tool visualization which helped broaden and clear the views of people. 5) Approach: It had such good results this is sure going to be a mandatory in every one of my next sessions. However, I intend to try two tools, visualization and storytelling combined in my further sessions.	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21,448	Reflection - Visualization Challenge As a product manager who handles marketing operations, I'm working with different designers on a daily basis to create promotional materials that would reflect the DNA of my brands and the idea I intend to convey to potential and existing customers. My challenge is to prepare creative briefs that would rightfully reflect my intentions and the brand's message. Everyone involved has a different level of knowledge about the brand and a unique perception of it. Using descriptive words such as "cool" and "fun" results in different associations, therefore longer project times. Selection I find the visualization tool very helpful in creating briefs because I think that it helps everyone on the project to be on the same page, resulting in fewer revision requests. It allows other people to visually see what we mean by certain words and what is expected at the end result. Application When numerous and complex asset creation is expected, I give not only examples from the brand's past works but also inspirational visuals that would describe the overall tone and the color theme. I add visuals to describe the message of the product and what we associate with it. Insight By using the visualization, I found out that when the brief is clear, the outcome can be more accurate and also more creative in the right direction. Framing the ideas with visuals helps the designers to contribute further within the frame. Approach After this course, I believe combining visualization with the storytelling tool can result in better outcomes. Next time, I'll tell the story of the product in a compelling way to increase attention and motivation. Hopefully, everyone can relate to the product better through mine or someone else's experience.	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21,451	DESIGN TOOL – VISUALIZATION Challenge and Selection: I am a sophomore year engineering student also serving part time as an executive member at Energy Clinic Pakistan’s Computational Intelligence Society (UTEC Uruguay). UTEC Uruguay chapter was just established last year in my College and hence it was our responsibility (All Executive Members) to make sure that our chapter is productive in our campus otherwise it will be terminated by Energy Clinic Pakistan. There were many other active chapters of Energy Clinic Pakistan on our campus and hence our major challenge was to conduct technical events that should ensure diversity. In our first meeting we were brainstorming on our Ideas and suddenly we were presented with another challenge, we noticed that the conventional way how others chapters have been functioning is not productive so instead of following them we had to come up with new guidelines so that we could ensure better management of our technical events. The tool I decided to use was Visualization and in the next meeting before everyone arrived I drew a mind map on white board on which every problem along with variety of solutions for each problem were written, solutions were suggested by all members via Email to me. I choose Visualization because that way it was convenient to make changes to the Mind Map on the Whiteboard while all of us continue to do Brainstorming. Application: Now as it was mentioned in Lecture “Offer tours”, anyone from my team, who wished was free to suggest changes and then we began process of elimination after which we decided we needed more insights. I took a picture of our final Mind Map and printed copies with some blank spaces so that we can add more points later. I suggested Ethnography. So we divided ourselves in teams and interviewed students of university, faculties of other chapters and members of other chapters. We found out none of the others chapters were including actual students for whom the event was actually planned to be the part of team. We immediately decided to select two students from each major to be the part of our team for planning of specific event, this step was taken with inspiration from Co-creation. Now what we had was a fair bunch of ideas which we wanted to test, so we decided to conduct a small event all students from around 30 students from Computer Science Major were invited for hands on workshop on Machine Learning. After the event feedback was taken from students. Now all we had to do was combine our insights from Mind Map, interviews and feedback from students. We reformed our guidelines and rules accordingly. Some of the most dramatic changes within our chapter as well as the way we conducted our events were visible to our guiding faculty as well as to students from other chapters. “The results speak for themselves”, the first big event we conducted after this was Hackathon in which there were more than 400 students. And the feedback which we received was much more positive as compared to last time. Also after this within one month we came up with a detailed plans for events for the rest of the year. Insights and Approaches: I was thrilled to have successfully navigated through my first couple of months after been selected as Executive Member at Energy Clinic Pakistan-UTEC Uruguay chapter. Visualization really played a key role in me leading our student chapter to reforms through which we were able to excel as a team. One of the most appealing feature if using visualization was one could literally see the full picture at a time, as compared to traditional documentation when we use visualization we could see all the things at once giving us the ultimate benefit of knowing what else will be affected if we tweak certain things. Also using this approach I developed good sense of team spirit as all were contributing in every step along the way. All of us hardly knew each other when we started working in UTEC Uruguay but now most of us were really bonded as a team. It also gave me an opportunity to work with some of the most diverse minds on the campus.	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21,453	Our Tourism packages – Storytelling Challenge I participate in a small start-up offering thematic tourism packages. Each package contains elements that are “hidden” from the publicly-available description and plan of the package. These elements are meant to surprise the participant and create a unique experience during the participation. Our challenge is to test for each package two things at the same time – the appeal of the narrative of the plan that will become available to potential customers and the outcome of the “enhanced” experience they will actually live. Before launching a package that requires a lot of preparation and implementation (i.e. finding service providers, preparing events, etc.) we want to understand the reaction of the audience in order to re-form, advance or put-on-the-shelf the idea. Finally, the interest shown by the segment of the customers we address could also be tested. Selection Storytelling is a methodology that fits perfectly in the character of our products / services. The characteristics of the method – the plot and the theme and the characters – provide the best way to present the contents of our offering that involves History, Mythology, and Culture of the places to be visited. Storytelling “transfers” the audience to the era and the life of the place. Our intention is to have out testers take the trip without being there actually. Storytelling can be used throughout the steps and the functions of a design thinking approach of an issue. Our team has chosen to use this tool mainly in the “What wows” phase where initially designed themes are tested to decide whether they will be further developed or put on-hold for further review. Storytelling helps us see the expressions on the faces of the audience, their interest on specific parts of the story-package we present and finally receive their comments and suggestions on what is additionally expected. Application The main steps that we consider for testing our designed products through storytelling involves selection of the group of participants, arranging the place – physical or virtual – where the event will take place, determining the narrator among our team members and the exact script to be used, and finally the collection of feedback from the participants. In a specific case we have named “Telemachia”, (the trip of Telemachus to ask comrades of his father Ulysses’ whereabouts), we presented the story of the trip to three groups of seven people selected to meet criteria of the segment to be addressed. Participants of these gatherings of storytelling listened to the story twice. The first one referred to the trip as it would be offered to the market. At the end of this first narration they were requested to rate the offering based on the content and the way it was presented and vote on whether they would buy the package or not. The second one got them more into the details of the story and revealed the surprises that they would live and participate in. Then another round of rating and voting took place. The results of the rating and voting were analysed by our team to examine the effect the probability of this specific offer to do well in the market and have a positive outcome leading to recurrent customers and word of mouth spreading of our offerings. Insight We have noticed that the way the product is presented by storytelling creates different reactions to the audience and is dependable to many factors (i.g. how elegant the narration is, the duration of it, the excitement of the plot, etc.). Since storytelling on a product is different from the actual offer/trip we sell we should be very careful in arranging our stories to excite but at the same not create expectations that cannot be met. Through the process of storytelling we have identified skills of our team and who fits better to the role of designing, presenting our products. Utilising this Design Thinking tool, made us re- define and refine our approaches and still keeps us alerted on reviewing our methods and thoughts on the way we work. Approach Apart from the above mentioned application of storytelling we have thought of two different ways to use the tool. One has been about expanding the group of participants and providing a written story to closed groups of social media friends and their friends. The second one was to keep the smaller groups and change the change the “impersonal” rating/voting collection of feedback by targeted discussion on the pros and cons of the stories and the offered travel packages. The particularity of our offering leads us towards the second approach and we are working on how qualitative information and insight form our audience will be incorporated to our products. Storytelling b itself as a method has helped us advance our imagination and the ways of approaching our customers. It has changed our personal approach to life and we capture ourselves many times discussing with parables and paradigms.	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21,454	Description of the challenge. The tool I'm going to use is storytelling. The challenge I plan to address is how to keep declining oil assets globally from experiencing a catastrophic abandonment process, as seen in many unconventional fields in the United States, in the year 2020. In the coronavirus crisis, hundreds to thousands of wells are poorly abandoned and are releasing hundreds of thousands of tons of methane into the atmosphere, worsening greenhouse gas emissions into the atmosphere. Design thinking is needed to address such problems as it involves not only big and small operating companies, but environmental authorities perform control tools, where abandonment and decommunication operations are done even in a scenario where oil and natural gas exploitation is no longer feasible. The history of oil exploitation is more than 150 years old with conventional exploitation and 180 years with unconventional exploitation with gas wells already drilled from shale gas and oil since 1821 in Pennsylvania. The use of natural gas has since enabled the heating and night lighting of hundreds of households with another appliances with a huge expansion of gas use has continued to grow until December 2018, where solar panel and offshore wind technology are already cheaper than the cheaper fossil alternative, understood as coal thermal, in European Countries. This turning point points to a breaking point with global energy management where it is understood that business-based renewable energy can already replace fossil energies. The lack or absence of abandonment activities can be a potential environmental disaster with more warming effect at the atmosphere in the decades to come. The other breaking point in process is the use of cheap or nanotechnological materials for the construction of batteries for storage and/or electric automotive. The Massachusetts Institute of technology MIT in August 2020 publishes that it has been successful with the experimental design of sodium batteries in replacement of lithium batteries, which are expensive and their use is very limited by the material scarcity of this element on earth. When advances in renewable energy costs in conjunction with advances in the manufacture of batteries with low-cost materials are a commercial reality, the oil industry as such would experience rapid or slow decline, which as a result would leave an environmental liability of methane emissions, a greenhouse gas 32 times more potent than carbon dioxide. Once the oil industry faces a crisis where oil use is much lower than today, the management of oil and gas assets should be aimed at leaving the least amount of oxide, waste and wells flowing uncontrolled in rivers, lakes or soils. That's why this problem is what requires design thinking the most where everyone involved is part of this solution. Application of the solution. The use of natural gas in abandoned wells has been a very strong habit in communities near the oil fields for more than 80 years. Under this reality, the story to tell about poorly abandoned wells is that many communities can benefit for much longer than conventional gas exploitation in abandoned oil fields. The story to be told is that communities must be trained in the use of low- potential wells under safety schemes and oil and gas well abandonments must be carried out by the same oil and gas companies, or in any case fields must be ceded to companies purely engaged in field dismantling and using soft technologies (untrained wells, portable drainage of oil wells.) Communities can organize the way in activities whose low-pressure gas input can be used as raw materials such as brick manufacturing, and building materials, an activity that will still require the use of fossil fuels in many more decades to come, as soon as there are no low-energy alternatives to conventional building materials. The use of story telling is to educate communities on the safe use of gas in wells about to be abandoned, but whose gas flow can be for decades to come. On the other hand, non-productive but explosive wells must be effectively abandoned and monitored by the environmental liability of oil spills caused by poorly abandoned wells. There must also be an education for governments and local authorities to have technologically capable equipment to replenish us for decades or hundreds of years because the problem of abandoned wells will persist for hundreds to thousands of years. The use of patents( low cost abandonment practices) to make an economic abandonment should be an effort in design thinking derived from a widespread storytelling effort and within the framework of the oil industry as a whole, because very few people know in depth the environmental problem arising from frequent ruptures of abandoned wells. Vision and Focus. The use of TED or RSA presentations for the dissemination of such problems is a moral imperative for environmental authorities in any oil and gas-producing country. Also, it is necessary to speak with magazines and website about giving adequate dissemination of data, to warning people, government and communities to avoid contamination from wasted oil and gas fields. The communities in my own country are rural villages and has an extremely low level of formal education and must be used comic based material to explain a very complex technical problem. The future history of the environmental liability of abandoned wells should be told to companies to governments and to communities in such a way that there are: 1.A massive abandonment of wells well done at the end of their productive life. 2. Prevent a very hasty decline in the use and price of oil from implying catastrophic environmental liability for future generations. 3. The low-cost use of a declining asset for the use of low-cost industries, such as brick manufacturing or its use as local energy for high-dispersion industries such as farms. 4. Reuse of wells such as water-supplying wells or for water pouring into confined aquifers currently used under environmentally safe conditions. 5. Use of low cost technology for safe and cheap abandonments. 6. The formulation of new low-cost abandonment technologies that are more permanence than current low durability steel coating sealing technologies. The history of bad abandonment has been told several times by the Colombian and world media, with completely degraded areas, such as Lake Maracaibo (a lake with continuous spills from abandoned producing areas) and areas of soils with high salinities such as the Middle Magdalena Valley in Colombia. This approach has caused abandonment activities to accelerate, but they have the implication that the public image of oil companies has been greatly damaged. A company with a very bad image in the long run represents that the political cost of a bailout is unlikely and all outstanding environmental recovery activities are compromised in a 20- to 30-year scenario where oil and gas have no economic value. That's why the abandonment process is not a long-term problem, but a problem that there are only resources to solve in the small window of opportunity where oil companies are still profitable and have technological support and equipment to do the right thing with wasted oil and gas fields. What needs to be done differently is that abandonment activities are not solely the responsibility of operating companies but that there is fiscal control of all the actors of the problem, as mourners and responsible for the action in the abandonment of oil and gas fields in the world.	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21,456	Storytelling 1. Challenge. Because I’m a lawyer in a big company, from time to time I need to assure, to convince my colleagues that we have huge risks in the contract or business scheme. Of course, my colleagues don’t want to change commercial conditions and to negotiate big changes with partners very often. For them it’s much easier to leave everything as is and hope that nothing will happen. The same time I have to hedge the legal risks. 2. Selection. I’ve chosen storytelling, because this tool has emotional connection, it can help understand for my colleagues a cause of my actions and suggestions via story understanding. I work together with creative people for whom it is easier to understand information and arguments in a dialogue, by using associations and explanation through examples. Storytelling gives me a chance to demonstrate some risk via associations in my story. 3. Application and insight. I have an advantage because I know many of my colleagues well. Therefore, I have an idea of how these people think, what issues they are concerned about and what associative images will help me to convince them of the presence of risk and the necessity of actions. That’s why I need to recall a similar situation in which there were similar problems and the risk to which I pay attention, was realized and led to negative consequences for a person, a company or a project. I start the story by describing this situation, adapting it to our company or our project to make it closer and clearer. I outline the essence of the project, describe the risk that we have identified and have not paid attention to, and logically build a sequence of events: risk, refusal of its hedging and negative consequences. Thus, storytelling helps me to simulate the situation that can occur in our case and make it more reliable and clear through the demonstration of an example of the wrong approach to hedging the risks and consequences of this. If I tell a story in an emotional manner, with details, explaining the chain of events, experiences of people, comparing the situation with ours one, it allows me to achieve an emotional response from the manager and gives me a chance to influence his behavior and choice in this situation. It was my discovery that emotional perception of an event, as well as the transformation of risk into a sequence of events, experiences and decisions, helps to model people's behavior and gives them the opportunity to look at things more broadly and without prejudice. 4. Approach. in fact, in such situations, when I need to explain why it is important to hedge the risk and do it in a clear and accessible form, I will use storytelling as the most successful way to achieve this goal, which is realized through communication with people that I really like.	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21,457	DesignThinking is aniterative process inwhichwe seek to understand the user, challenge assumptions, and redefine problems inanattempt to identify alternative strategies and solutions that might not be instantly apparent withourinitial level of understanding. At the same time, DesignThinking provides a solution-based approachto solving problems. It is a way of thinking and working as well as a collectionof hands-onmethods. DesignThinking revolves around a deep interest indeveloping anunderstanding of the people forwhom we’re designing the products orservices. It helps us observe and develop empathy withthe target user. DesignThinking helps us inthe process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. DesignThinking’s Phases There are many variants of the DesignThinking process inuse today, and they have from three to sevenphases, stages, ormodes. However, all variants of DesignThinking are very similar. All variants of DesignThinking embody the same principles, whichwere first described by Nobel Prize laureate Herbert SimoninThe Sciences of the Artificial in1969. Here, we will focus onthe five-phase model proposed by the Hasso-PlattnerInstitute of Designat Stanford, whichis also knownas d.school. We’ve chosend.school’s approachbecause they’re at the forefront of applying and teaching DesignThinking. The five phases of DesignThinking, according to d.school, are as follows: Empathise – withyourusers Define – yourusers’ needs, theirproblem, and yourinsights Ideate – by challenging assumptions and creating ideas forinnovative solutions Prototype – to start creating solutions Test – solutions	[ "6193", "34389", "19866", "40988", "34329", "44343", "48172", "49164", "47736", "49741", "136", "22869", "20509", "136", "19816", "42335", "40958", "33132", "48172", "32788", "19638", "46345", "19816", "45471", "47725", "36641", "37829", "21124", "33809", "20021", "50932", "35268", "38131", "49169", "379", "3248", "47736", "43922", "48078", "136", "6193", "41353", "18675", "45464", "143", "21077", "20144", "45489", "40958", "379", "9685", "34389", "18675", "50549", "38131", "47899", "19816", "51043", "20375", "50667", "20375", "18675", "23652", "31572", "143", "38302", "379", "29", "6193", "43456", "20290", "18675", "25809", "33999", "33323", "19966", "38131", "47736", "39478", "30354", "50560", 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21,459	Challenge I work in a team whose leader loves helping people, organizations, and communities in achieving their fullest potential. One day, he decided to tackle the problem of productivity, or the lack thereof, and how we are losing so much potential from too much procrastinating. Thus, our journey began in discovering why do people tend to procrastinate (or tend to be unproductive) and what are the unproductive activities they engage themselves with in lieu of the productive ones. The challenge in this endeavour is that we do not have a lot of people in our team to do participant observation nor do we have the resources to do a launch in an instant. And that we want to know the reasons behind our audience’s actions and we need to get personal in order to know them and understand their reasons. Selection Thus, we decided to employ storytelling as our tool to get to know our audience and to unearth relevant information that will help us in determining how we would help them solve the infamous problem of procrastination. According to Storytelling Tool - Preparing Your Mind for Innovation, a good story is designed for the audience. It is about the audience. It connects the audience to the product, to the company, to the cause. This tool was chosen because we want to know the reasons behind people’s unproductivity and how people perceive productivity and lack thereof. We want to understand if it is human nature to become procrastinators or were there reasons behind them being one. I believe that in using Storytelling, people will be more comfortable talking about a “negative” part of themselves. Application We put up a form online which was shared through multiple channels. The form helped us in determining the “subjects” of our storytelling. To our surprise, there were a lot of responses from individuals willing to tell us their side of the coin. In the end, we chose three respondents each team member (we are 5 in the team). The respondents we chose varied from students, employed professionals, self-employed individuals, freelancers, and housewives/house husbands. It was up to the discretion of the team member if he/she would conduct an interview or a focused group discussion. What we have agreed upon however was we would let our respondents do the story telling, we would not be telling our story. “What do you do in a day?” was our primary question that helped trigger the respondents to share varying answers and stories about their everyday lives. We learned about what each of our respondents do everyday, from waking up to sleeping. We learned about how they structured their day, what they feel when things do not go according to plan. They shared what they usually do to fight off boredom or sleepiness. They also shared what makes certain tasks boring for them. Different answers but they all have two common points: a) if it would be that easy, then they wish to be productive everyday, and b) too many unorganized tasks/repetitive tasks is what causes them to stray away from track. Insight What I learned from what happened is that people are not being unproductive because they want to. They do not want to waste their time being distracted too. That there are several reasons (one of them is that they have too many tasks to do that they do not know how to organize them) why they seem to become unproductive. The whole process helped us in re-thinking about the solution that we had first thought of (just constant reminders to do daily tasks). Because of our findings, we are now trying to think of ways to help people be more organized This also helped me in appreciating the Storytelling tool. We sometimes take our audience’s opinions for granted, thinking that previous reviews and feedbacks about similar solutions were already enough information. It served as a great reminder that our customers are human beings with various, ever-changing experiences and needs that we need to take into consideration if we want to address their problems. Approach Lastly, if we were ever to re-do this again, I think applying the Storytelling tool will still be the best approach to take. It helped and will help us to gain insights to real-world problems from the perspective of real human beings whose experiences and needs are communicated if only we let them share their stories. We are creating solutions for them, not us, so we must hear them again and again if needed.	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21,460	from a sheet of paper to an integrated system Challange For a project to be approved in a factory stage, it is necessary that the product that it defines goes through the first production without serious problems. This step is the responsibility of the product engineer who coordinates a multidisciplinary team that involves the factory, quality and product development. All this work was reported on a paper slip, where the approver signed and this report was filed. As you can imagine the lessons learned, pending actions and details of the reports were sometimes lost forever. The mission was to make all this information alive for the company. Selection Mind mapping is a tool of choice to find patterns among a large amount of data. To create this data we interview members from all areas involved, it was possible to identify the stress points and difficulties encountered in transporting the technology of a product from the lab bench to the factory reactor and then to the packaging. After that in a room with the main project team we set up what we would have today in terms of process and what would be ideal. We shared this information with the interviews and saw the main points to be attacked. Insight & Approach With the information extracted from the mind mapping it was possible to identify that the main flaw in the process was the lack of efficient communication about lessons learned. From one project to another or between different areas the lessons learned were simply kept in the experience of those who lived them and not shared as an experience with others. We then create an intuitive, visual, practical, and routine way to pass on the lessons learned. a system integrated into the diverse areas where everyone can access and edit content and view the content of others. It was surprising and exciting to see a cultural problem be overcome with ideas from many areas. The exercise of empathy has shown that we can change much more by simply putting ourselves in the shoes of others.	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21,461	Challenge & Selection Storytelling is the tool I will be using. I work with vulnerable populations and poor people. Many of these people have faced oppression and dysfunction in every aspect of their lives, they need to be empowered. When I work with seniors, we share stories with each other. I use these stories to get an idea about their problems and look for solutions. Application I have a story about using storytelling. In discussing policy changes with a social service agency, I was trying to explain to them the benefits of taking a more client focused approach, among other things, and, of recognizing each person as a unique being, and addressing their individual needs first and foremost. The agency was in the grip of a “compliance culture” and its clients were failing in this. Non- empathetic, rigid structure. I was also explaining how sometimes addressing the needs of one. Individual can impact everyone for the better, even if it seems extreme or out of the ordinary. I told a story about when I ran an emergency shelter after a natural disaster. Everyone was doing well except for one woman whose stress was making her very emotionally volatile. I could tell she needed attention; in my mind I decided she would be “Princess for an hour.” I made her a cup of coffee and sat. down with her and let her talk. It turned out that her mother, who was with her, had survived a brain Aneurysm and she was terrified that she would fall or that some other crisis would befall her during this disaster while in the shelter. Insight & Approach Well, wow, that was an eye-opener. Her mother was a calm presence and doing very well. Clearly it was time for me to open with my story. I told her how scary it was when my father had his brain aneurysm in front of me and how I had to get him to the hospital and how difficult and scary that all was. I shared how he recovered well, and then tied us together, by noting how she and I both have parents who survived brain aneurysms. This worked well. She really needed individual attention for that brief time, and she ended up with that and a true support. She calmed down, her mother, who had become worried about her, calmed down, and everyone around them calmed down. Peace reigned again in our little shelter. So, I told this story to the agency, and I think it had a big impact on people there. The policies are being re-evaluated and the caseworkers are going through new training. Sometimes a little story can do a lot of good. This course made me see this as a tool in a new way. When I have done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have a design background, but I ended up as an entrepreneur in business. I had no idea this would ever be considered an asset, but I am so incredibly grateful that it is!	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21,462	A very essential need for our country (India) is Agriculture. More than 18% of its GDP is quite impressive. But the farmers still are very poor in our country. This situation arises due to lack of knowledge and information on market prices, also the middleman takes advantages of this. We should try to create an environment where the farmers can use simple technology with a little access to internet. For coming up with this plan we need to build the prototype and then the marketing field will help us further. We should work on visualization tool and design a simple effective technology. This tool will be in an iterative process and will improve the solution. At first, we should always try to focus on making mobile application with amazing features, like texting and image capturing. As we know most farmers in our country own simple keypad phones. So, we should release a new platform for them to use. Our main aim is to ensure that, farmers use all these facilities.	[ "2145", "50038", "28686", "37530", "30212", "38645", "24967", "122", "9340", "125", "34389", "2673", "379", "11810", "47714", "989", "111", "38131", "34470", "8002", "34389", "41718", "33073", "379", "4187", "47736", "29535", "46185", "20234", "50038", "40262", "30", "33108", "38645", "24967", "379", "17019", "45074", "20263", "27559", "48172", "34928", "38131", "34868", "19816", "33508", "38255", "36082", "40835", "136", "19626", "47736", "36621", "47265", "19211", "38131", "30", "47927", "379", "18238", "44820", "48769", "48172", "25110", "19757", "28529", "50735", "47736", "29535", "22391", "49728", "44986", "47483", "50912", "18675", "35513", "18841", "48172", "34067", "379", "7788", "23759", "49616", "30", "50912", "47927", "39986", "50560", "37530", "48172", "22093", "47736", "41316", "19816", "47797", "47736", "36093", "29753", "50840", "31843", "49717", "30676", "379", "29", "18238", "44820", "51013", "38255", "50228", "48249", "19816", "26238", "18675", "44986", "27850", "47483", "379", "17019", "48249", "50840", "21124", "33108", "19757", "34461", "40988", "19816", "50840", "33082", "47736", "30", "45464", "379", "29", "3248", "29894", "136", "50560", "44820", "19657", "48769", "48172", "30126", "38255", "35897", "36910", "20069", "50912", "19679", "29640", "136", "35385", "47699", "19816", "32871", "22502", "379", "3168", "50560", "34862", "30", "37135", "29535", "33108", "38645", "24967", "38910", "44986", "34757", "39773", "379", "15931", "136", "50560", "44820", "42709", "18675", "37641", "40035", "30212", "47766", "48172", "49728", "379", "12716", "35856", "19451", "34389", "48172", "28432", "30", "47725", "136", "29535", "49728", "19547", "47848", "29415", "379", "29" ]	[ true, true, true, true, true, true, true, false, false, true, true, false, true, true, true, false, true, true, true, true, true, true, false, true, true, true, true, true, true, true, true, false, true, true, false, true, true, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, false, false, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, false, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, true, false, false, false, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, true, true, true, true, true, true, false, false, false, false, true, false, true, true, true, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, false, true, true, true, true, false, true, true, true, true, true, true, true, true, false, true, false, true, true, true, true, true, true, true, true, true, true, false, true, true, true, true, true, true, true, false, false, true, true, true, true, true, false, false, false ]	[ 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12, 12 ]
21,466	Visualization CHALLENGE I work in a team who prepares financial and profitability reports. We are regularly looking at and analyzing flat data to prepare reports that can be easily used and appreciated by the units we cater. As we have the source data and other tools to interpret them, we are constantly swamped with large number of ad hoc reports which in turn affects our turnaround time in accomplishing our main deliverables. Considering that we are currently understaffed, the challenge is how can we properly accomplish our main workloads and still be able to meet the requested ad hoc without diminishing the quality of each report. SELECTION As I was contemplating on how to address this challenge, I created mental checklists and diagrams to identify the common concept or data that these requests have. The more I think about it, it is easier to approach this problem using visualization tool. Visualization is about using images, not just drawings, but visual thinking. It helps you explore your data and visualize any given metric using a chart or graph. It drives us further than using words or language alone to understand a certain concept. APPLICATION Coming up with a bit of an idea, I immediately coordinated with our systems development team and explained the situation and the challenge we are facing. I tried to explain it thoroughly to my colleague for a better picture and understanding and so I started to enumerate the list, the structure, the type of report request I always get, and identified the data that each of the ad hoc have in common. We took up this information and considered who will be using it and in which way they would like to see it. Thus, we came up with the concept of a dashboard. A visual display of all data to provide information at-a-glance. It can also be configured to have the ability to choose what data you want to see and whether you want charts or graphs for visual representations. INSIGHT Once the dashboard was up, I saw a great deal of change over the number of ad hoc requested from our team since the data they needed were already available and ready for viewing at any time and with these they could come up with their own interpretation of data. It showed increase in productivity in both my team and the units we accommodate. I realized that visualization greatly helped me and my colleague in understanding the steps we needed to take to properly address problems and situations. APPROACH We always consider various things thru visualization. Subconsciously we are always using it in our daily lives as we always imagine a step-by-step way to achieve something or anything whether it be for simply deciding in which way I should go to work, what I should cook for dinner, or in work related matters, how can I facilitate my turn-over of workloads effectively or how can I create or propose new projects with my team. For future challenges, I think I will be able to utilize the visualization tool as it will greatly support me in how I approach handling challenges. Additionally, it will improve my output and insight in how I view and consider things in different ways.	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21,467	Challenge & Selection The tool that I used is Mind Mapping. I and my teammates work with underprivileged population who have financial problems to get nutritional foods. We had to identify why are they financially unstable. Is it because they are wasting their earned money or they do not have a job and etc. We used mind mapping because we need to identify the patterns in our data which is to identify their unmet needs and pain points. Application We spent our time looking for secondary data, since we were under lockdown due to COVID-19, about the impacted stakeholder group. Once we have gathered all the related information, we will conduct meeting to find solutions based on the data we collected. Each of us must find two pain points. Then, we will share those pain points and cluster them if they are related as stated in Mind Mapping video in this course. We make use of the clusters that have been developed and come up with various strategies to try and find a way for it to function. Insight & Approach By applying the mind mapping tool, our team identified their pain points and made sure we can develop a strategy that will be pain reliever. The tool provides us with a focal point for discussion that enables us to share and develop insights into possible root causes of the pain points. What we found out was that most of them are unable to provide nutritional food to their families because the money they earned are used up for medical check-ups or education of their children. I will use the mind mapping activity as a starting point for a series of design thinking activities in the future. The revised graphic which integrates the pattern of data and how each point are interconnected will then serve as a reference tool.	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21,468	Mind Mapping Challenge & Selection My job responsibilities include monitoring the reporting of data from external companies to my organization. Often companies will lose track of their reports or simply stop reporting and our response rate will suffer. I used mind mapping to try and brainstorm and implement some solutions to this issue, and get the companies back to reporting. Our records for these companies have a large amount of extra information that goes beyond the actual quantitative reported data. Our normal collection of data and the administrative date we are able to collect along with reported numbers allow us better organize our thinking and problem solving. Our ultimate goal is to figure out ways to best get back into contact with non-reporting companies. Application The first step in this process with my team was for each of us to look into the administrative data of comparable companies that are reporting, to see if any patterns stick out. Helpful information could be the method companies send us data, physical mail, faxed, our online reporting system. Once we have each looked over our data and identified ideas we meet up to compare ideas and discuss what we think would be most effective to solve our issue. Beyond that initial step the next phase for us would be to being applying these examples to the companies that do not report, if we see a lot of companies that report are receiving their mail from us at a P.O. box and those who do not report are being mailed to their physical location we may look into those addresses to see if a P.O. box is available for them. We would also look over any feedback we receive from phone conversations and try to relieve those actual verbally presented issues. Insight From our internal use of mind mapping we were able to identify that companies who have a leader in their accounting or finance department on the mailed attention line report at a higher rate than companies who have no attention line or who have a non-finance person on that line. We also found that companies in certain industries were more susceptible to going out of business so those industries needed to be monitored more closely to ensure we did not continue to expect reports from defunct businesses. With those ideas in mind we began to review the companies we felt would benefit the most from a more in depth look and changes to how we pursued them for their reporting duties. From our external use where we got actual verbal feedback from companies who were not reporting, we were able to identify that the biggest issue was the difficulty of completing out report. With this in mind, we planned to more aggressively offer to do the reports for companies if they send us their higher level raw data. We also found that many companies simply did not want to do the report and we were able to identify those as lost causes and no longer focused attention on to trying to get them to report and were able to utilize our time on pursuing companies that may possibly be willing to report if we can get into contact with them or help them out more. Approach For our purposes, considering we have a vast array of administrative data and a large population to analyze against, mind mapping was the most effective tool. We also have the ability to attempt new ideas and analyze its effectiveness over time to see its effectiveness, so are not required to go all in on an idea and run with it immediately. This tool was the most effective because we had a very broad group of ideas but needed to best put them onto paper and share them between our team so we could eventually all apply the best of best ideas and not keep those findings in a personal solo. Next time I think we can largely follow the same plan but may look at external feedback and issues before we look into our administrative and internal data.	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21,471	Reflection on Visualization Challenge. I’m not in the business world, I teach Microbiology at a university level. For this challenge I prefered to tackle a personal but popular problem these days: how to cope with homeschooling and homeoffice in this so long quarantine. As so many families in the world, we have already tried several ways of daily routine organization, but with no much positive results. It seemed to me a perfect problem for which a creative solution was needed and suitable for the Design Thinking approach. Selection. Visualization, as stated in the recomended reading, is a “meta” tool that potentiate “right brain” thinking in the process of identifying, organizing, and communicating, thus simplifying team collaboration. It also is a spontaneous way we, my husband and I, use when we try to organize our thougths. In spite of that Visualization can be achieved in several forms and with a variety of materials, we usually make basic scketches on a blank paper. Application. As a start, we defined a new question. A broader one. Instead of focusing on homeschooling and homeoffice, we looked for healthier and happier family routines, that could enable a better organization. We draw our family in the center of the page and sourrounded it with graphs of different tasks to be accomplished through the day, organized by categories. We realized how much time they usually take and contrast with how much we would like them to take. We also could see how different tasks and routines were related. Insight. After Visualization with a broader question, we could gain insight on different issues that can inadvertingly impact on our organization, even at emotional levels. For example, nutrition and fitness, as well as caring for shared rest breaks, can affect productivity. We also found tasks that could be accomplished temporarily in a different manner with less effort, to save time and energy for the now more demanding duties. Moreover, strengths and weaknesses also became apparent. As a result we identified several change opportunities that could have been missed with a different approach or a narrower question. Approach. Ways and materials for Visualization depends strongly on the problem to be solve, the people applying it, and the design proccess step. Anyway, given the success of the tool in visualizing possible improvements, I wouldn’t make too many modifications. On the other hand, I would apply this kind of approach very early in any proccess, instead of after several months of quarantine...	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21,472	Reﬂection - Storytelling Challenge & Selection In this assignment I had the opportunity to apply one of the design thinking tools presented in the course. I chose the storytelling tool. This tool is a people oriented as the design thinking itself also the storytelling is a great tool in order to connect with the audience or customers. As a volunteer of various organizations, I deal with people, communities, needs and carrying out projects for their beneﬁt. Being able to tell a story telling their story is a way of guaranteeing empathy, support for projects and, above all, a sense of belonging to it. Application Generally, the projects were proposed based on the needs of the community, it was carried out and then a few photographs were taken and the results were published. The part of telling a story that was more attached to the version or point of view of the person was not taken into much consideration. I decided to interview the people of the community, I met with several people separately and shared some food with them. I asked them about what projects they wanted, what their problems were, what motivated them, their goals, desires. All this with the aim of looking for insights that could serve to propose projects focused on your interest and to be able to communicate through storytelling project results. Insight & approach Being able to talk and talk with people was very useful for me to see things from their point of view. During the process, insights were obtained that allowed seeing the way of thinking, desires, points of view and others of the people. With the information obtained, the aim is to ﬁlm a video and carry out public arts to carry out communication and publicity campaigns about projects in the community. This storytelling technique will be very useful in terms of how to have a better empathy with the community and transmit the results through a story.	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21,479	1. Challenge I work in a global Company (Deutsche Telekom). My unit is in Brazil and we were selected to be the first unit that has an operation in our global point of production, in India. This POP (point of production) is a hub from technology where provides services to local customers (Brazilian Customers) from there. Our challenge was connecting Brazil Teams and India Teams to work with transparency and synergy for our final customers in Brazil without issues like timezone, culture, language, etc. 2. Selection We need to understand both sides and of course, it is necessary to create empathy and collaboration, but it was two worlds completely different. For this challenge, I selected the mind mapping tool to understand the gaps e needs, and how we could improve or solve possible issues. I used this tool because the center of our problem was people (culture) and understanding what’s the peculiarities of each country would solve 80% of problems. 3. Application We had some sessions (starting with stakeholders until the technician team) and mapping all points necessary to work on. Below it has a picture of the results. 4. Insights In the beginning sessions, the connections between the person got started. The Language was the first issue found because here in Brazil, the English are not obligated to know, and to India’s guy the accent is very heavy, but on the other hand, this helps to create more empathy (one of propose of tool ). Another insight we had was we needed to get a step back and use a basic questionary about info from the audience, like food preference, religion, etc. 5. Approach After that, we used a mix of the tool: storytelling to introduce all important and basic points of all the countries like, why we speak Portuguese and India talks English, etc. The storytelling was based on the previous questionary. 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21,481	Challenge Being a member of the restaurant’s chain, I have seen different challenges to meet customers’ demands and meet their expected service levels. One such challenge my organization faced was increasing its sales and identifying the root cause of a declining customer base. The firm was losing the customers, and this could be easily understood from its past sales. Our team had to get together and suggest a way to understand what these customers want that we are not offering and how we can retain them. Selection Our team analysed different tools and techniques to resolve the issue at hand. After understanding the current situation, we decided to adopt a tool called ‘Mind Mapping’. This tool is used to look for patterns and insights that can provide creative solutions. It helps to filter out the important information which helps in establishing the design criteria for what if phase in design thinking process. We chose this tool to help us capture the insights from various stakeholders and connect the dots to understand the root cause of declining sales. Application We conducted surveys and interviews with our stakeholders to understand their perspective of our current offerings and what is it that they would want or desire to have. We organised an event with our offerings and invited different stakeholders. We gave them sticky notes to write down their views and ideas they have. Once that was done, everybody got together, brainstormed, and segregated those ideas into different themes. This process helped us to identify few important criteria to focus upon. Insight Using this approach, we could come up with different themes helping us to identify our customers into various segments. This gave us an idea of how we can meet different stakeholders’ unmet needs. All the ideas were put on a board and inferences were drawn by connecting the dots. This helped our team to understand the issues which could otherwise be overlooked. Approach This tool empowered our team to look into insights which we could have been ignored otherwise. We could understand our customers ethnographic culture, which helped us to understand their pain points. Hence, we could come up with idea to increase our sales as now our customers loved our offerings. Whenever required, we will definitely use this tool along with tools like learning launch and visualisation.	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21,482	Project Name: Electric Vehicle Task 1: Storytelling in Problem framing: 1. The initial investment is high to buy an electric vehicle. 2. Electricity isn’t free. Nowadays electric vehicles are short driving range and speed. GPS services are not available for the electric vehicles. 3. Most of the consumers says that. In electric vehicles battery gets overheated. Task 2: Storytelling in Solution framing: a) Finalize the Technical details for your product: 1. We are optimizing the battery conditions for working longer-time. For this, purpose we are increasing the capacity of the electric vehicle battery. 2. We use the liquid-cooled with water-glycol systems to avoid the heating problems. 3. We increase the speed range of the electric vehicle. 4. We add the digital system to the electric vehicle for accessing the above technologies. 5. We can access the battery conditions and electric vehicle health conditions through digital system. b) Designers should communicate their solution to the consumers: 1. We are in the development stages of the recharge points/electric fuelling stations. 2. In the future, we buy the electric vehicles at affordable prices. We need to create an awareness for this particular one. 3. We can easily monitor the electric bill charges through service centres. Consumers must follow the instructions to avoid high electric bills. 4. We are increasing the battery capacity to improve the driving range and speed of the electric vehicle with proper condition. 5. We use Google Maps technology and machine learning technologies for various purposes like traffic prediction, safer routes navigation using artificial intelligence technologies, weather monitoring system and more. 6. We use the liquid-cooled with water-glycol systems to avoid the heating problems in the electric vehicle. c) Collect feedback from consumer: Consumers gives very good response for this new innovation. They want to transform their lives with the new era in automotive industry by choosing electric vehicles. Because electric vehicles are more eco-friendly and sustainability environments. Most of the consumers gives a positive response by analysing the pros and cons of the new electric vehicle innovation.	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21,483	Design Thinking for Innovation – Reflection Paper 1. Challenge The innovation challenge I faced is related to product development. My wife and I are interested in candle-making as a hobby. Rather than creating candles that are based solely on our personal preferences and assumptions, or copying products that are readily available in the market, we wanted to apply design thinking techniques to better understand the mindset of candle-buying consumers in order to create innovative products that better serve the needs of the market. 2. Selection The tool we selected for our challenge was the mind mapping tool. This tool seemed well suited for helping us to gather data about the greater candle-consumer market and segment this data into workable components that could be actionable for candle-making innovation. Specifically, the mind mapping tool’s ability for looking for themes and pattern in the data, and then analyzing the data to create different consumer personas seemed like just the thing that we needed to help us better understand our target market. 3. Application In order to first apply the mind mapping tool, we needed to generate a sizable data set that could be analyzed. To generate this data, we decided to call a number of our friends and family and conduct brief interviews about what characteristics of candles they preferred, why/how they purchased candles, and what they used them for. After conducting approximately 20 of these interviews, we used the mind mapping tool to analyze the data. We used the tool to look for themes and patterns among the interview responses, and then to group these patterns into various personas. 4. Insight After generating the data, analyzing the data, and applying the mind mapping tool to group themes and patterns from the data into groups, we were able to identify 4 basic personas. These groups ranged from people who were casual candle-consumers to those who were highly sophisticated and knowledgeable about the space. One the casual end of the spectrum, we identified two basic personas: the Any-Candle-Will-Do group and the Special-Occasion group. We found that the Any-Candle group rarely used candles and that they typically only needed/wanted candles at seemingly unpredictable times of the year. This group tended to impulse buy candles on rare occasions and were sometimes gifted candles which they stored for future use. This group didn’t seem to care about specific candle features, rather they wanted the candle to “look pretty” overall. The Special-Occasion group tended to purchase candles more predictably but centered around certain holidays. Thanksgiving and Christmas were the primary holidays in which they shopped for candles. As such, they wanted their candles to have a holiday appearance and feature scents that are typically associated with that holiday. This group didn’t consume candles very much outside of these holidays. On the more sophisticated side of the spectrum, we identified two groups: the Mildly-Aware and the Hyper-Aware. Both of these groups tended to use candles fairly regularly, not simply associated with the holidays but more throughout the year. The main differentiator between the groups was the level of attention paid to candle features and preferences. For the Mildly- Aware group, they tended to have a particular preference (for example: white wax, floral scents, glass container etc.) and tended to purchase candles that stayed within their common preference for all their candle needs. The Hyper-Aware group tended to alter their preferences depending on their candle needs. Members of this group tended to prefer specific types of scents for specific rooms/areas and were the most frequent purchasers of candles. For example, one interviewee said they prefer floral scents in the main bathroom but more masculine scents in the guest room. Without applying the mind mapping tool, we would not have been able to gain this level of knowledge of different customer segments of the candle market. 5. Approach I would certainly use the mind mapping tool for generating customer personas. It is very useful for identifying patterns and themes and establishing market segmentation. However, if I had to do this exercise again, I would look for ways to help automate the process. For instance, I would possibly generate a questionnaire that asked the respondent to rank certain candle features on a numerical scale (1-5). We could then compile that data and use the numerical rankings to seek out patterns in a more automated manner.	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21,485	Challenge and Selection I work in one of the biggest beverage industries of the world. We had to launch a new product in the market and it was a unique product for which the whole new market segment had to be developed. The new product was a substitute for a cold drinks which had practically zero calories in other words it can be considered as “flavour infused carbonated water”. So, we couldn’t find a proper way to launch it as it would only attract a niche segment of the population and if it wasn’t handled properly the product would fail. So, I thought of using the Storytelling tool. It is a great tool, whenever there is a need for a lot of convincing it is the best one because it connects with the people and helps them to empathize with the scenario. Application Storytelling tool helps to create a good connection with the audience and also helps them to feel and open up about themselves. So, we actually developed a story and my first audience was our own employees who were unaware of the new product. I talked about the time when every time I had the urge of savouring the taste of a cold drink. I had to let go off it sometimes because of its harmful effects to my body or sometimes I would have it with some amount of guilt which would ultimately reduce the overall experience. I always wanted a healthier alternative. This product would be a panacea for all the persons who have had similar thoughts like me. It does not have any harmful effects of a cold drink and provides you with a richer taste and also people with fitness routines can have this as it does not contain any calories. This story clicked with the customers and there was no backlash from anyone so we went ahead with this. Insight and Approach The results were exuberant and unrealistic, the customers all over the world love the product because they were able to connect with the story in some way or the other and this incident has been a real highlight of my life. Looking forward I would choose a more structured way by using different design thinking tools and checking which can be applied in a better way and more efficiently. If I have to select a different tool I would choose Learning Launch as it can also be a good alternative in this scenario instead of Storytelling. As it would allow to test the key underlying assumptions of the product.	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21,486	Schlumberger-Private Example Reflection – Visualization Challenge and selection I use the visualization tool for stakeholders who are wondering how to implement a final solution from the point we are at. Often there are solutions to problems that have been exposed as optimal or best. Although it is clear the approach of the solution, the way and how to reach it is not defined. The visualization tool helps to focus the interested parties on the present state and to show a step-by- step how to reach final solutions that have already been formed. The visualization step-by-step approach helps to put into perspective new potential solutions that are possible from different views that differ from what they have in mind Application I start to show a summary of how we are in the present, some statistics and historical data of the growth. With the evolution of the data I asked them to define in their own words what it is and what we want to improve, highlighting the difficulties and the present state. I asked them to make a top 5, through a drawing of the most relevant aspects in their lives, represented by two hands, two feet and a head, of what they would change in their lives with the improvement of the product. Then I introduced two new concepts with the help of some simple mathematical formulas and the effort that it takes the human being to make the transformation from a source to a product for final use, through a representation like the top 5. This helps to evoke that for the gain of the interested one’s, another people make several efforts. An effort exchange diagram linking the two concepts brings us to the present. By having them in the present moment I go to some figures of projection that are in the market and by means of simple conversions I define the real effort that is required to arrive at the solutions that are had in mind. This helps to understand that the transformation that has been sold is not immediate and that we require certain steps to be able to encompass the final transformation, but through an orderly transition. Insight & Approach The orderly transition goes beyond the visualization and includes actual potentials, geographic classifications, resource availability, projected needs and flexible packages. The visualization helped to recognize new steps and new tools to define the problem, however, by closing the focus to numbers, stakeholders did not dimension the effort that was needed, and this can be a limitation or a landing for the public. 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21,488	Example Reflection - Learning Launch Challenge The year 2020 has been a nightmare for all of us. The sudden attack of the new virus CO-VID 19 (Corona Virus) has drastically changed the market condition. I’ve been working in an automotive industry (country of origin: Mexico) and it has also been affected by this pandemic. The sales were down, and the company couldn’t meet the projected sales target and were literally burning cash on the employees despite poor sales in the market. In order to sustain in the market, we came up with several ideas to sustain, with respect to the current market situation. Having general awareness of the present situation “Ventilators” were the need to save the lives of the people infected with the virus. Selection There weren’t enough ventilators to face COVID-19, which motivated us to be agile and search for ways to contribute through our knowledge and manufacturing capabilities to save lives. That’s why we’ve selected to try the Learning Launch tool as it is an experiment which can quickly test an idea. Application In our organization we have been manufacturing structures for the automotive industry. We joined forces with the strategic partners for contributing to the production of intensive care medical ventilators, that will aid in the solution to this problem. First, we selected 3 respirator’s design among 45 respirators worldwide, selecting only the ones that met the necessary characteristics to care for people in critical hospitalization status. In order to use the manufactured prototypes, we had to submit them for series of tests regulated by the COFEPRIS (a Mexican Health Authority), which included laboratory tests on physical engagement. The assembly line was also audited who gave us green light for mass production. We’re targeting production to reach 500 ventilators per week. Insight The design thinking tool “Learning Launch” helped us to identify the solution to a specific problem through the idea that satisfies specific need for specific people which is better than the current alternatives in the market. We all moved by the same spirit of helping people who needed respirator as we believe that is the most motivating about the project. We all accepted the challenge, selected the proper design tool and applied it successfully which helped in serving the dual purpose of contributing to society and to sustain in the market during the crisis. Approach We have gone through and studied all the design thinking tools but the “Learning Launch” is the most appropriate tool as it’s based on the concept of fast & cheap experiments. Since I discovered that the most valuable aspect is to create hypothesis and selecting the best idea with fast and cheap experiments next time I would use the learning launch activity as a starting point for a series of design thinking activities.	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21,489	Example Reflection – Visualization Challenge & Selection The business challenge that we face is automation. Automation could eliminate 20 - 30% of the jobs by 2020. If we don’t get there first with a viable solution, it means our competitors which most likely will result in irreversible loss of market share. In designing a path forward, we are faced with multiple complex choices. Which technologies should we select and which tasks should be automated in what order and how do you get all of the legacy IT systems to talk to each other. We are constrained by limited coding resources and are further challenged by a high number of customized approaches to delivering our services. The tool I chose is visualization. In the complex and noisy environment we find ourselves. Visualization has proven to be an invaluable tool helping us navigate our way forward. Application There are actually two applications that I want to share. The first is a visualization of the future. My team has developed tools for harvesting data. To date this has been an necessary and annoying task performed by our clients and our staff. Well getting data, while important, isn’t necessarily compelling. We have seen some important resignations of late, and the staff is struggling to see the value of their work. All of them have been part of client delivery teams and they know how much drudge work goes into our product. It takes thousands and thousands of hours, to acquire the data we need, analyze it, and issue our findings. They have either worked till 3am and been back at work at 9am or they have a close friend who has - not once, but on a regular extended basis. What we needed was a compelling vision of the future. One that was simple to understand and could re-inspire our team. We created a visualization not with cartoons, but with words: 10,000 hrs -> 3,000 hrs It is compelling. They all know the impact of taking a 10,000 hour job down to 3,000 hours. The delivery teams will be able to spend time with their loved ones. They will be able to spend some time during the weekend not working. They will be able to have a life outside of work. The second visualization we created dealt with how we are going to attack the high degree of customer customization. Because our IT resources are limited, we created a visualization of a visual programming environment that would allow anyone with basic computer skills to write and share custom applications by simply using visual programming. All the user will need to do is wire up block diagram of their algorithm and the internal machinery of the application will turn that into working software code. The visualization for this consisted of a mockup of the user interface and a diagram of how the various layers of the underlying machinery would work together. Insight & Approach It is surprising how much of a calming effect the visualizations have had. The image of 10,000 hours -> 3,000 hours has brought a lot of reassurance and comfort to the team. They can see it and they can see their part in it. This is an image that is being discussed over coffee. Discussed during conference calls, and is actively shaping our decision process. The visual programming environment was an idea that was discussed several times in the past, but it was only when we developed the visualization for the concept were we able to garner leadership support. It is still surprising how much of an impact it made. Without the visualization, there were long discussions and debates. With the visualization it was a very short presentation to leadership. They saw the idea and said it was a great idea and we should do it. The whole conversation took about 5 minutes. Amazing!	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21,492	Coursera: Design Thinking for Innovation - Reflection Challenge & Selection As an IT Business Analyst in the financial industry I was confronted with the task to elicit the requirements for tool which creates investment proposals. The existing tool has been used for many years and needs to be updated due to technical constraints. At the same time, some new features shall be implemented. The development process in our firm includes Scrum as a simple and lightweight framework for software development. While in Scrum the concept of user stories is a way to specify requirements I wanted to use the design tool of storytelling (see also the lecture for week 2) for discussing the requirements in order to see whether this concept can be leveraged. Application A workshop was organized with the relevant stakeholders where the project was introduced. After that, the stakeholders were split into three groups based on the areas of the new features and were sent to brainstorming in short breakout sessions. After the good ideas had been selected the stakeholders were asked to work out a story for each idea. The stories were discussed, validated and approved or dismissed. Insight & Approach From what I have learned during the workshop when applying the storytelling design tool is that it didn’t worked well for all requirements. It also is turned out that it is not a good idea to just use one design tool. Although I had a story for each idea and there was a common understanding on how it should work it was difficult for some features to show HOW it would look like and how they fit into the existing advisory process. I decided to mix the use of the design tools and to add visualizing with models and/or user journeys to the storytelling tool so that a good output of the workshop can be reached. 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21,494	Mind Mapping Challenge: An alternative energy company that sells and installs solar panels decides to build a solar farm of its own. The company decided to use a group of managers to plan, execute and manage the project. The challenge is that each manager is head strong and has their own approach of how this project should be planned, executed and managed. To get each manager on the same page gives the project leader, myself, the heaviest task of all. The project is based on building a solar farm. The company expects to operate solely on this source of energy. The project leader (me) needs to find an inclusive way forward to have a synchronized flow from the beginning which starts with the planning to completion of the project. Selection: The tool I have decided to use for this challenge is Mind mapping. Mind mapping is a method used for numerous problem solving. It allows an individual or a group to identify, link, breakdown, analyze and create solutions to a matter of interest. This method was chosen because I can relate to this method in a real life basis in my department and it can be seen as the most applicable method to creatively combine ideas for numerous persons. According to the last lecture video in week 3, mind mapping is a creative way to put together your thoughts. Application: Mind mapping was used to brainstorm all ideas stemming from the common challenge of completing the solar farm project. Each manager was asked to state their ideas on the plan, the execution and the management of the project. Three mind maps were created, one for the proposed plan, one for the execution and one for management of the project. Then through much discussion and amendments using the mind maps a unanimous way forward was decided upon. 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21,497	HOW WE LEARNT TO LAUNCH WITH THE LEARNING LAUNCH TOOL – A REFLECTION Introduction and Background It was the spring of 2016. The flowers were in bloom and the fourth digital epoch was at its peak. Startups were the flavour of the season and every Big Idea seemed to carry with it, the promise of raking in billions. Catchphrases were flying around with every college dropout to big ticket investor scampering to get a hold of one of them. Being a digital strategy house, we weren’t far behind on the spring madness nor were we starved of the key ingredient that defined the season – a Big Idea that could be transformative or even disruptive. The Rio Olympics 2016 was just a year away and sports was taking the shape of an organized business more than ever. Social networking was into its second decade, having evolved into a model that monetized even a regular Jane with something interesting to share. It was in this context that we developed a unique model that would marry sports with social – a comprehensive sports social network called GetSportiv. Challenge and Selection We were traditionally servicing businesses across the globe in B2B strategy, and so in all fairness the B2C game was relatively new to us. It called for us to unbutton our suits and get into slacks; to go beyond conceptualizing and strategizing, and instead start with listening and understanding. It called for adapting a new way of thinking, something that we recognize today as Design Thinking. The idea had to be tested. We had reams of research material that we collected from secondary sources, ranging from psychological behaviours that guided social media usage to the current trends in social media usage for sports. But these pieces of research weren’t going to give us the answer to a very fundamental question. Would this model turn out to be profitable business venture or would it be just another one of those Big Ideas that would revolve around its own axis before falling under its own weight? What was the hypothesis that we needed to test? What did we need to reject before our confirmation biases got the better of us, lest we turn out to be the aspiring poets and rock stars who would just feed on their creative juices and passion for the rest of their lives (truth be told, a part of all of us were secretly envious of that). The hypothesis was that lovers of sports would be more comfortable in conglomerating around a network that’s niche targeted at sports. Which meant that every partaker of this ecosystem, ranging from an enthusiast to a player to a professional would display some level of homogeneity in their choice of an online hangout. Which would also mean that they would either be less motivated to share on their current social networks like facebook or they spend more time on social by devoting an additional amount of time to GetSportiv. The next set of days were spent busily validating our self-fulfilling prophesies. This model was after all a stroke of genius, the single greatest innovation that the sporting world was to encounter was Air Jordans and Lycra. A closed door brainstorming session with multi-functional teams, comprising the founders and their circle of friends would just lend the final seal of approval. What started off as a meeting to discuss the features and functionalities for GetSportiv, turned out to be a cacophony of dissent, which ultimately brought a lot of practical problems that would potentially turn this project into a non starter. The confirmation biases were thrown out of the window as sceptics and devil’s advocates outnumbered the believers. This was new, something we hadn’t really trained ourselves to accept, with the huge amounts of competitive intelligence and market research we had done. How could it all go wrong in a space of a few days? Application We had to get back to the drawing board. And incorporate every aspect of the Learning Launch to practice. By this time, we already had a few of the practices of the Learning Launch without quite knowing the fancy term. Testing the hypothesis called for a true focus group and a lot of social listening, beyond looking at the obvious results that tools threw up. It called for employing human insight in consonance with analytical methods to predict a possible outcome and then decide on the risk. The idea was precious and our passion was not to be cast away with a few analytical findings. So we decided that the findings, would be used like a street lamp for a drunk, more for support than for illumination. That was a breather because structures would no longer be shackles anymore (in the wise words of Commissioner Gordon in The Dark Knight Rises). The focus group comprised 20 people who would use a bit of the mind map approach (without incorporating the elements of the yard sale and the board). These individuals were handpicked from a selection of sports fans, university level players, coaches and even ground staff. They were provided certain data which emerged from a mix of our studies and assumptions, which they needed to corroborate or flatly reject. Further on, they needed add their thoughts about certain specific possibilities that we listed out, which would range from the usability of features, the relevance to the target group and the propensity for payment. It was a long yet fruitful session which yielded a lot of feedback that validated our model with plenty of suggestions for improvement from its existing form and shape. Insights and Approach It took us 6 more months to get out of the drawing board and swing into developmental action, and another 6 months to get the first MVP out, by which time we have learnt, unlearnt, grown and developed. We are currently in the early stages of customer acquisition and in negotiations for a first round of seed investment, but the Learning Launch approach has streamlined our growth philosophy, tempered our expectations in line with the market and offered an overall improved strategic direction. There are several learnings we have taken from this as well. While it can be debated at what stage, the hypothesis of an idea needs to be tested, it goes without saying that the Learning Launch tool gives a clear roadmap for startups and early stagers to define their path forward. In retrospect, we believe that we could have saved a good 6 months, if we had adopted the Learning Launch model in the early stages of our entity. We have changed our direction and pivoted too at a vital stage subsequently and I strongly believe that in this stage of consolidation in the market, it is a critical tool for every startup that’s gearing up for a successful run.	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21,499	Online Market There is no doubt that shopping via the Internet is a popular service for easy access, as you can search for what you need and pay for it without leaving the house. I believe that online shopping has become an integral part of our daily life, especially as we are in the era of technology and modern innovation, as it is a pleasant process for those who can handle well, and how many people are unable to buy what he wants, so he resorted to the Internet, so he completed his request quickly and easily . In my opinion, this is based on several reasons, including: Shopping online (online) saves time and effort, as it is permanently available, and it does not require us to travel or wait in line to buy . As for the second reason: It is the ease of obtaining the data of the goods, or the information of the product for the required product, so the buyer can, for example, obtain adequate information about a specific sports machine, in addition to detailed information about the benefits of the machine for the body, and how to use it in an optimal way . And the last reason: is that shopping via the (internet) helps the consumer to open up to the outside world more. In some countries, some individuals resort to buying a product that is not available in their country via (the Internet) . In fact, there is an experience that I lived through when I searched for a book that I liked in public libraries, and I did not find it, so I used (the Internet) to buy it, and I am comfortable in my home, drinking coffee, and having fun moments, one feels the importance of dealing with modern technology in purchases at any time He will ! In sum, online shopping has become more widespread in the Arab world, especially after the increase in specialized websites, which offer a variety of offers, and provide international brands that may not be available in many stores .	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21,500	Defining User access appropriateness confirmation process for organization Challenge I am a SOX compliance lead in a multi-national organization. As part of assurance on Information technology general controls, organization need to ensure that all the ERP accesses provided to its 20000 users (employees & others) at the point of verification, is appropriate for the role which the user is playing. These are specific requirements sought by statutory auditors considering significant importance of regulatory requirements to ensure completeness and accuracy of the financial reporting numbers in the books of accounts and other regulatory disclosures. For the year 2019-2020, my team along with IT application team spent significant time to identify the users for whom access appropriateness confirmations have to be obtained and approached various employees of the organization over emails / calls to get this confirmation. Wherever the user confirmed that access of a specific user is inappropriate, immediate revocation action need to be taken by BASIS team. Considering the efforts put in FY19-20, we have decided to automate this entire process for FY20-21. Selection We have consulted multiple service providers and senior management personnel to understand their perspective of this problem and analyzed various tools applicable to address the problem, within assigned budget. One of the option was to develop the in house tool in lotus notes application, which does not incur much cost, but the efforts required in maintaining data base in line with ERP is phenomenal. Alternate approach was to deploy GRC access control application applicable for existing ERP package, which already has all the data flowing from existing ERP and hence, no additional efforts required in maintaining data base. We went ahead with access controls in GRC module and engaged a consultant to implement the same. Application Initially IT application team was resistant to go ahead with this application due to some practical challenges, like they want to exclude some select users for appropriateness confirmation (like senior management personnel, employees for whom reporting managers are not mapped in ERP, etc.,). After discussing with consultants and HR teams, we finalized an approach to eliminate some users in this process and initiate confirmation process to remaining users. Insights During the discussions, we have also noted some of the best practices that we are not following. Current access granting mechanism in the organization did not define role owner, who has to review the roles which user is requesting and question whether such access need to be given or not and accordingly approve. While, we wanted to build this approach in our ERP system, considering deadlines for current year, we went ahead and implemented access control with current ERP set up, but management agreed to set up role owner concept in next financial year. Approach Considering the timelines required for implementation, we wanted to adopt an agile approach. We formed a task force under my leadership and involved cross functional teams. Weekly reviews are conducted to understand the problems and to discuss solutions, and tracking of the solutions is done through another in-house tool built for tracking purpose.	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21,506	Reflection – Mind Mapping Challenge & Selection As a tutor, I give classes to kids in many disciplines. I recently realized my students were frequently unmotivated to work due to the country’s situation. I kept feeling they were bored and didn’t want to work as before and I realized I had to change something. So, I decided to make some changes in the classroom we worked in, changes they will come up with using a design thinking tool. The tool I chose is mind mapping, which is a design tool used to look for patterns and insights in a large quantity of data collected, here the kids’ interests. I chose mind mapping because I felt it would be a way to let the kids express what they want to change in a creative and fun way. Application I first asked each one of my students to make a list of their interests, and what would make them more concentrated, motivated and what drives them to reach their goals. I gathered the lists, did my own research about it and took everything in common between my students to expose it to them. The next day, I asked them to take a look at the list I made and told them to sit in teams of three and choose the ideas they thought would be good to have in the classroom and think how we could use them so they can become more motivated and work harder. I passed on each team, discussed their ideas and helped them develop them. When all the teams were done, we exposed the ideas to the classroom from which they chose the ones they thought would be more helping to them, like decorating the classroom in certain ways, using other learning techniques… Insight & Approach By applying the mind mapping tool, the students recognized what would make help them start get over whatever what was happening in their lives and concentrate on their afterschool work. I also got to improve my tutoring techniques by understanding more what the students like to have while working and taking lessons. In the next time I would have such a challenge, I would use the visualization tool since the most important thing in design thinking is the shared insight and learning and it would help the students use more techniques and develop them.	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21,508	Reflection - Visualization Challenge: I work for a company that creates computer software to support financial institutions. Since creating and writing software is a human activity, it lends itself to errors, or what we refer to as bugs or defects in the software code. I will use the term defects throughout the remainder of this paper. Since I have a background in computer programming and I now work in project management with a specialty in Lean Six Sigma process improvement, I was approached by our management team to help find a solution to our ever-growing defect backlog. To be specific, over the past 15 years we had amassed over 7,500 defects and we didn’t have a process that allowed us to resolve defects at the same rate in which they were identified. The process currently in place required three separate business units within our company to coordinate their work efforts to write, test, and deliver a defect fix to our financial institution customers. I will also add that these three groups didn’t communicate well with each other nor did they get along very well. My challenge was to not only help find a solution to the defect backlog, but I also had to find a way to get the teams to work together to identify all the pain points in the current process. I felt this was the first and most critical step. Selection: I decided to start with Visualization of the current-state process. I felt this would give the teams an icebreaker to start working together as well as the “What-Is” to the problem. We did the visualization by creating a process map which I’ll describe in the application section below. Application: We scheduled a two-day meeting with the subject matter experts from all three product groups. The first day of the meeting was all about creating visualization of the current-state process. We did this by creating a process map using sticky notes and a wall. Each group was responsible for describing and writing each process step on a sticky note and then sticking in on the wall in the order that it happened. We kept each product groups steps in their own swim-lane and made sure to highlight the steps that resulted in a handoff to another group or was a requirement that another group needed. I wanted the focus to be on the teams working together, describing what they currently did, and then making it visible so that each subject matter expert in the room could see what the other team needed and what they produced. As they identified the process steps, they also commented on any pain points and we captured that data. Here are a couple of pictures of our teams working together to produce a current-state process map with sticky notes and a wall: Insight: The visualization of the current-state process was eye opening for several team members. When we finished the exercise, we had a complete process map from start to finish and every team’s steps identified. Many of them didn’t know the process from start to finish and didn’t realize what effect their work had on another group. It also helped them understand the pain points that other groups were feeling and let them vocalize the pain points they were feeling. This also broke the ice and let them see that they could work together to solve the problems. Another advantage that we saw from the map was all the duplication of work that was happening in the process. The groups didn’t realize that some of the work they were doing was already being done by someone else. All in all, it was a great start to finding the root cause of our problem and making it understandable by everyone working the process. Approach: I believe this was the right tool for the job and don’t think anything else would have given us the reality of the current-state. I would like to find a more “attractive” way of process mapping other than just square sticky notes and a wall. I’ve tried doing it through software on a projector in the past, but it doesn’t allow for the interaction that this method allows. One other method may be for me to gather the process steps prior to the meeting, digitize the process map and have it printed prior to the start. This would work for a team that works closely together and doesn’t need the team building aspect.	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21,513	Learning launch Role of animations in Teaching-Learning Challenge & Selection The tool I used for better learning concepts is to encourage visual thinking. I work with students of diversified background with different level of learning capabilities and in school education, the medium is not English. Hence, students from rural areas and non-English medium students find very difficult to cope up with the regular classes in higher education. I have spent a lot of time in making them understand the concepts, simultaneously the other group of students find simple and felt bored with the extended lectures. In these circumstances, I thought of introducing concepts with animations and applications first than theorems and hypothesis. The learning makes easier and through understanding because of the animations. Application I start the new concepts with an application and its function with an animation. This motivates the students from non-English medium to understand better and creates interest in the topic. Also, after the lectures, I will share weblink’s which creates interest in this topic and make them learn English slowly. I confirmed the same by conducting some informal interactions with the students and understanding their difficulties in learning. Insight & Approach Though the response is better, the surprise test conducted during the classes ensures the improvement in learning capabilities and the presentation skills of the students. The language barrier was slowly reducing and it encourages students to learn new concepts at lesser time. Also, scientific visualization makes the student to ‘think differently’, improvement in approaching and analysing the real-time engineering problem. The animation is important because it makes us be able to communicate emotions and ideas in a unique, easy-to-perceive way. Animation has helped connect student in a way that sometimes conventional teaching is helpless. The timely feedback from students helped me to understand the problem and subsequent discussions and survey is the starting point for the design thinking activities. The new way of teaching concepts with the real-time sound still makes to learn better in a short period.	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21,514	Reflection – Storytelling Tool Challenge: Experience in the digital advertising space indicates that it is an adaptive and innovative industry, but one in which opportunities for employing the hallmarks of design thinking for innovation abound. My work involves particular focus on search marketing, so I am continually surrounded by reams of high quality data about what people are looking for and how they are doing so, along with contextual and demographic signals forming a fuller picture of these seekers and their needs. As such, I found this course’s emphasis on design thinking as a “human centered” undertaking informed by a sympathetic and empathetic mindset particularly striking. With high volumes of anonymized, yet specific, data signals constantly accruing, there is an element of insight into real-time human needs, but the full picture of the customer’s journey and the deeper motivations behind what they are searching can remain obscure. When deciding how to deploy media budget across various digital tactics that span the conversion funnel from consideration to purchase, one is inclined to optimize against the metrics observed in association with a wide range of categorical data. Using a this data in a reactive manner naturally limits the ability to preemptively position campaigns in response to emerging search trends. Arriving at conclusions about what users want based on this data, in isolation, may lead to missing both unarticulated needs and opportunities to cross- pollinate ideas of what “wows” and “works” with those helping to bring new products to market. Selection: Toward the end of the course, I was particularly struck by Saeid referencing Rilke’s advice to “live the questions” and “live your way into the answer.” This quote underscored the importance of the storytelling tool for design thinking, particularly within the context of the challenge above. As touched upon in the course material, I am seeking to move beyond the restrictions on investigating new ideas when working with large data sets from the past, and instead see what “thinking in time” uncovers above the separation between “what is” and a version of “what if” that that ultimately “wows.” I think that the relatable, human-centric aspect of storytelling can play an important role in knowledge gathering and brainstorming among multiple stakeholders in an organization, as well as building narratives of customer experience to inform innovation. Recalling the George and Geoff example from the course, I believe that this tool can help avoid the stagnation of data paralysis and provide a relatable framework for quickly testing new ideas. Application: While I have not been able to fully test the storytelling tool in the digital/search advertising context yet, I do have ideas for how to approach doing so. I believe it would be helpful to augment regular cross- functional standup/status meetings with a storytelling component. While meetings of this type can result in helpful collaboration, it is easy for these sessions to slip into a round-robin recount of “what you’re working on” that washes over many attendees that are focused on other day-to-day roles. Even if everyone can coordinate effectively to discharge their existing obligations, doing so does not necessarily foster innovation; everyone speaks a slightly different dialect of the brand’s language. In his statement on the storytelling tool, Jesus Brown said, “every great brand has a story.” Turning standup meeting attendees into brand storytellers will help everyone speak in a mutually intelligible and engaging way. I propose sending these stakeholders home with a top performing and a low performing product on a regular cadence, with the task to return to the next scheduled meeting with a few sentence story about their experience using the products themselves. To augment any formal ethnographic research efforts in progress, engaging family, friends, and community members in this product trial experience would be strongly encouraged. After everyone has told their stories, a brief comment session to surface highlights and commonalities will be key to translate these experiences into potential innovation. To ensure that current or future insights arising from these experiences are not lost, record keeping of the stories told at each meeting would rotate equally among the attendees on an ongoing basis. Insight: I hope that the standup meeting approach can embody Jesus Brown’s view that storytelling “creates a cause” and can serve to encapsulate a digestible combination of data, hard facts, and a recommendation. In doing so, different stakeholders normally tasked with bringing a brand’s various products to market will be forced to develop real world experience with a host of items, thereby thinking of them with a customer empathy mindset. Members of marketing, finance, and R&D who may view some products simply as SKUs around which various historical metrics gather, will now see them as parts of their everyday lives. The customer has no conception of these internal metrics, they only know their own experiences, yet these experiences are the arbiter of these metrics’ favorability. Developing these experiences within the company will allow for more rapid prototyping of solutions to the pain points or needs discovered firsthand. Because everyone will be talking in everyday language, rather than metrics, a greater sense of comfort about placing “small bets quickly” will arise. Rather than waiting for some sense of certainty to arise from a statistically significant slice of the search marketing pool exhibiting a certain inclination, marketing coverage can reach out and address those revealed needs earlier, all while informing product development around those needs. Approach: In developing this recommended storytelling method, I recognized some potential shortcomings and limitations. Depending on the meeting cadence and nature of the product or service at hand, not all team members may be capable of testing on their own. Additionally, while the storytelling method is intended to foster easier conversation through natural discussion, some participants may be nervous about “performing” their personal story among a group of colleagues. To this end, the context may dictate written (and potentially anonymous) feedback from the team as a preferred method that reveals even more honest opinions that are likely closer to those of real customers. If time and resources to digest insights allow, this written feedback concept could be extended to the company as a whole in a suggestion-box manner. This method would encourage deeper engagement and customer empathy across the organization. More experience touchpoints can provide a quicker path from “what is” to “what works” by allowing stakeholders to step out of their internal conception of the product and into that of the customer.	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21,516	Learning Launch for “Cognition Research Product and Platform” Challenge: I’m a senior Strategy and Business Development manager for a technology company working in the Biotech industry. We operate in the pre-clinical phase of the drug development process and our products and platforms are used by Pharmaceutical companies, CRO’s, Research Institutes, Hospitals across EU, Asia and Americas. In my efforts for looking at new product developments to explore revenue generation opportunities we decided to enter into a 4yr project to develop Cognition based product and technology solutions targeting obesity research in young children. We collaborated with 3 external stakeholders including a leading academic University to provide us with the expertise in science and R&D along with a nutrition focused organization to test our hypothesis of developing an innovative platform that would expedite the cognition tests for rodents and yield high-throughput and high-quality pre-clinical data. Selection: Our collective team has gone through several of the design thinking processes including the creation of the product prototype and so we are now ready to move to the learning Launch tool. Our aim to perform an experiment to quickly test the validity of our idea and usability of the new product. Application: Our first learning launch was focused on the usability and efficiency of the prototype of our new cognition platform. In particular we wanted to gauge the ease of use and adaptability of our (product) prototype and cognition platform in the day to day operational setting in a laboratory environment. We wanted to also gauge how researchers interacted with the platform and if they were intuitively able to use the platform and take advantage of its benefits. This tested our assumption that our platform design and workflow was indeed more efficient and incredibly faster to use in comparison to legacy approaches of doing these studies. We arranged a 2 days training with the researchers and scientists to get them familiar with the (product) prototype and technology platform and get them started with using it. We worked with a team of 18 neuroscience researchers from 3 different groups over a period of 3 weeks. Through this exercise, we expected to gain insights into the usability, adaptability and the efficiency of our platform on a rating scale developed specially for these parameters. Additionally, we also hoped to gather targeted learnings about these parameters in terms of what was missing. Insight: What my team and I learned through the learning launch was that our product prototype was easy to work with and install in the Labs given its minimalistic square shape. The modular nature of the prototype ensured that researchers can scale it up (by easily connecting several prototypes) or down as per their research needs and through-put targets. We also got solid data about the ease of use and adaptability of our technology platform in several different research protocols. We observed that the researchers were able to start using the platform with minimal training and benefitted from having an intuitive experiment administration. The researchers were also extremely comfortable with using the detailed analytical features of the platform and were able to prepare reports within the platform’s domain without having to export raw data into other statistical packages. This saved a lot of critical time and the need to learn and understand other software packages. These findings were very encouraging and gave a lot of confidence to our hypothesis. Approach: Through the learning launch tool of Design Thinking we were able to ensure quick fact- based learning to move ahead with our project. We found this exercise very valuable. We will conduct a 3 other learning launches to further evaluate the economics, licensing and delivery aspects of our product (prototype) and technology platform.	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21,517	Reflection – Visualization Challenge A need arose within our Global Billing Operations organization for a front-door tool dedicated to the take-in, tracking and reporting of the Organization’s manual billing requests. This task had previously been with multiple billing tools, of which the two important for our region were soon to be sunset. The new tool had to combine the formerly used tools’ functions, serving as a “vessel” for a manual billing request throughout its lifecycle – from submission, review, through approval, to its completion upon invoicing. In addition to that, it was supposed to establish a standardized audit trail, reduce the overall complexity for the various billing organizations, and reduce the overall complexity and variations of manual billing process handling across the different teams. Though the new tool had to accommodate some existing diversity, the goal was to have a level of uniformity and consistency in data collection and processing across the board. Selection and Application For this challenge, VISUALIZATION was one of the key components in approaching this task. We needed to have a visual representation of the tool’s complex space and how the submitted manual billing requests would flow through the various “gates” per the process. Although this development stage was preceded by a meticulous collection of the business and functional requirements from the numerous stakeholders, it was important to really see how the functions of the previously used tools were incorporated, what the new relationships were, and where did the various stakeholders step in during the request’s journey. Diagrams and mock-ups were utilized for the representation of the tool’s space. As the tool needed to house multiple manual billing request templates used by various organizations, the different teams sat down and discussed the various aspects in the visualization separately. This was an effective application as each team could concentrate on their own little eco-system in which their manual billing requests would exist, and they could talk about the specific challenges or improvements to their area of the tool. Insight The visualization presented a quick and valuable insight into the possible scenarios where a certain condition within the process was/could not be met and open up a discussion and generate ideas where a manual billing request’s flow should be reversed to in order to adhere to the process, or for any functional improvements. Visualization was really the most effective tool to use in this case as the complexity of the process and the tool’s functions were simply too difficult to be told as a story. Hearing instead of seeing in this case could leave too great of a room for error, or misunderstandings – we simply may be understanding the words slightly differently and the saying “A picture is worth a thousand words” rings very true here. Having the tool’s environment at glance through this clear visual representation established what’s what from the start and allowed the group to test their assumptions and to focus on the true challenges. Looking at design thinking in broader terms, I realized there are various types of challenges out there and they may require or be most effectively solved by applying one or the other of the tools that design thinking offers. While for challenge X, the best approach may be storytelling, for challenge Y, it may be visualization or mind mapping, while challenge Z will be best solved through the learning launch. Approach If I faced this kind of challenge again, I would choose visualization again. The above challenge was a case where many of the what is had been already established and known, there was a certain process in place, the stakeholders were organizations within our corporation – and what we needed to do was to create a tool which would be an incorporation and an improved version of the functions in the already used tools. Not much of a mystery here. On the other hand, I can definitely imagine using storytelling in the creation of a tool or a mobile application, given a different context. What if we were creating the product for our customers, the public, without any idea of what their needs were. And though visualization would most certainly be part of the later development process, the number 1 focus would be on storytelling, number 2 would be the learning launch to test, learn and iterate as quickly as possible.	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21,518	Before I describe the challenge that I addressed, the reader should know that I am a physical scientist who decided to take this course for fun. My line of work does not lend itself easily to work on human centric challenges, so identifying a challenge to address where I could use the tools described in the course was my biggest hurdle. For this reason, I decided to turn the challenge inward and use a problem in my life as the challenge and use myself as the subject that data could be collected on. The Challenge I have always been a happy and optimistic person. Lately, I feel myself becoming depressed, negative, and the person that simply complains. I know that my recent job transition is the primary cause but I wonder if I could apply the theory discussed in the Introduction to Design Thinking lecture, which assumes that there are unarticulated needs of a person or customer that the individual might not be aware of. Tool Selection and Application The tool that I used to address this problem was Ethnography tool that was applied in the MeYou Health example from Week 3. My hope was that this tool could provide insights to uncover any additional aspects of my life that are causing me to feel this way. I choose this tool because recording observations is a familiar activity for me, I work a lot with temporal datasets so seeing my observations expressed in a timeline would make it easy for me to see patterns in the data, and it is a tool that seemed appropriate to address the question. The application of this tool looked very similar to the MeYou Health Well-Being Log but with different questions. The fields I filled in were 1) Date/Time 2) What emotion are you feeling, 3) What triggered this feeling, 4) What time did this feeling end? 5) When was the last time you ate, 6) Any comments or notes? Question # 5 may seem unrelated but I often forget to eat and already know that hunger can affect my mood. I performed this exercise for week. The observational time spanned a weekend, where I did not go into work, and a few weekdays where I did go into work. During this time, I recorded any strong emotions that I felt, both positive and negative, and the events that triggered the emotional state. I also noted when I thought something should have elicited an emotional response but it did not or when it elicited an unexpected emotional response. Insight This exercise was very interesting. There were two themes that emerged from my well- being log. The first was expected. This was associated with my job. I was able to identify key aspects about my current situation that were greatly affecting me. The two biggest ones were the work environment and the job responsibilities itself. The one that I have identified many times before was the work environment. It is dark and windowless, the ceilings are low, the building feels dirty, and the lighting is terrible. The second problem about my job, that was less obvious, was my job function. I identify myself as a problem solver. In this current role, I am not solving problems. This job leaves me feeling unmotivated, disengaged, and bored. Upon reflection, these two items seem pretty obvious, however when I accepted my current position, I was focused on finding a position in my field that could use the skills that I had developed during my Ph.D. I was less focused on the environment that I would have to spend time in and on the specifics of my day to day responsibilities. Instead, my goal was to feel like my education was being used and that I didn’t waste 6 years of my life become an expert in a field that I would then abandon. The unexpected finding was that my overall well-being was tightly coupled to how the morning good- bye went with my 1 ½ yr old daughter. I found that I was much more resentful and negative from the moment that I stepped into the office if my daughter had to be pulled away from me, crying and screaming, to get her to daycare. I felt sad about leaving her, I felt resentful and angry that I was spending my time in a place that I didn’t want to be, and I felt like I was being a bad mom. This feeling lasted most of the day and dissipated somewhere in the late afternoon. On those days, I felt more drained and tired at night and I found myself wishing that I had the financial means to just quit my job. I vented more to my husband on those days than I did not days where the good-bye went smoothly. This exercise made me realize that there were really two issues that I need to address. The first and perhaps the hardest is associated with the job. The second is to figure out why some mornings go smoothly with my daughter and others don’t and find a way to make the good-byes better. Additionally, creating a balance between spending time with my daughter and working would be huge. What if I found a part time job or a job that where I could work 4 days a week instead of 5 days a week? In today’s world this seems possible. Approach The current tool could be improved by extending the observational timeframe to capture a greater variety of circumstances. It could also be interesting to have my husband record his observations of my moods to see if his perception aligns with mine. He might be more apt to identify times or circumstances where I am not happy, that I am not aware of. An alternative tool that could have been used is the Mind Mapping tool. I could have combined projective/visualization tools to create a drawing of myself now and in the future and/or a drawing that tags and connects all of the emotional triggers that affect me during the day. The daily log of emotions coupled with the drawings described above could be used together for a mind mapping activity. All of the exercises would complement each other and likely produce greater insights than using just one type of data collection method.	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21,520	GDPI ASSIGNMENT 1 1) SELF-AWARENESS TOOL Favourites Achievements Strengths Failures Weakness Dreams/ 3 things that will make me happy Book - -- Pyagmilion, Saint John, Man and Superman School life: Sports captain, Winner at various singing competitions inter school, badminton champion Agility, Diligent Personal- lost the interstate cricket tournament Trust Issues Movie- The Godfather, Interstellar, Gangs of Wasseypur College Life- ABVP student union election Leadership, Good orator Social- --- Trust issues Hobby- Sports, singing, Chilling with my homies Professional Life- Forever a learner Professional- Not able to take decision on own. Indecisive Place- Kedarnath, Badrinath, Kashmir, Pune Social Life- Respect, love and affection People’s person, sense of humour Emotional Game/ Player etc- -- tekken, god of war, nfs, fifa Fears Dreams/ 3 things that will make me happy Results Money Agoraphobia Family Acrophobia Friends 2) SWOT ANALYSIS STRENGHTS a) Good communicator b) Agility c) Team Player d) Enthusiasm e) Influencer WEAKNESS a) Trusting people b) Emotional c) Indecisive d) Aggressive nature OPPORTUNITIES a) Proactive b) Taking up projects c) Critical Situations THREATS a) Emotional weakness might lead to loose people 3) Interview Based Questions relating to Self-Awareness Activity a) What are your Hobbies? – Sports, Singing, Binge watching, Reading b) What have your learnt from your hobby? – From Sports I acquired how to face failures, From singing gained confidence c) What are your achievements? – State level cricket and badminton player, huge network d) Give an example of any recent achievement? – Recently Achieved my target in my summer internship at Aditya Birla Sunlife Insurance, and Hyundai motors e) How did you overcome your failure? 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21,522	Use of Visualization tool for solving business problems Challenge & Selection: Visualization is a great design thinking tool which I feel I can make good use of in my work place. I work in the product management function of an automobile company which is primarily into the sales of mining trucks in India. In my role, I am supposed to interact with sales managers for gathering ideas for development of new products, to train them on various product features, explain the customer value proposition of various products/features etc. Often I find it challenging to explain a feature in our product (truck/lorry) to our internal employees(sales managers, marketing professionals etc) who are from non-technical background or who don’t have prior experience in the field. I am of the strong opinion that ‘’Visualization’’ tool can bridge this gap effectively in our discussions. Visualization will help all team members to have a clear understanding of the topic, avoiding confusion and enable them to bring onboard new ideas to solve any challenges being discussed. For example, if the feature of the truck is explained through diagrams, pictures or videos in actual working conditions in layman’s terms, it will help in bringing an easy understanding for all team members. As Ms. Angela Mayer rightly explained in the video lecture, it will help in unlocking different parts of your brain and open up new ideas. Application I will provide an example of a situation in which I effectively used the tool. We had conducted an internal workshop in our company in which we were brainstorming ideas for pitching our products in new segments. Participants had a closed mindset initially because they were not able to imagine the scenarios in which our products can be used in the segments in which we are currently not present. Then we started listing down a sample segment and bifurcated the segment further into different sub segment on a drawing board. We put pictures of the segment on a presentation format for the participants to visualize easily. We asked participants to list down the opportunities and challenges in each sub-segment. Once we had a comprehensive understanding of the segment and all points were noted on the drawing board, we could relate various points easily and find opportunities for our products knowing the strengths and weaknesses of the same. Insight & Approach My learning from the above experience was that in a group, people will always have different levels of understanding of the same situation or a problem at hand. Some of them will be able to visualize a scenario in their mind without any graphical representation or pictures and others may not. Some of them will have better expertise or knowledge of the situation over others. Visualization tool will enable us to bring a common understanding of the problem within the group if even it could be more time consuming. If you are leading a discussion or any similar idea generation workshop in your workplace or anywhere else, it will help in more people contributing to your objective. A mistake people often make is that we don’t take the effort to bring this common understanding within a group and end up in non- constructive debates and arguments on the problem statement with different understanding. Another design thinking tool which I feel I can use in similar situations is “Storytelling’’. All of us love stories and stories can grab the attention of your audience like nothing else. Storytelling combined with Visualization tool can ensure that your audience is engaged and aligned with your thoughts. I rarely use Storytelling in my day-to-day life and I will have to make conscious efforts to develop this skill knowing what difference it can make. To summarize, visualization tool is so powerful that it can be used in all four stages of design thinking process – what is, what if, what wows and what works. Those who master this tool will find the whole design thinking process lot easier and will bring better results in all walks of their life. 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21,524	Challenge- Change is inevitable but growth is optional – John Maxell. I work for a Cruise Company, doing relatively well for the market I am in which is India. We have been nominated for various awards across the world especially in India where we have been able to penetrate into hinterlands and get sales for the company. In India we have been pioneers in cruising with offerings like Indian Food on board and free sailing for children below 18 years. Both these concepts are a huge hit with Indian customers. Having established itself as a prominent global player, our company has now taken up the challenge to deep penetrate India market by launching cruises sailing from Indian ports.And the strategy is to get more of the local population sailing on these cruises.This challenge meant that the India office has to start concentrating on selling cruising to Indians and convince them to sail in India? This would definitely require loads of work and training and may be more staff. They are launching and moving ships to Indian ports by end of the year and we have to come up with a plan on how are we going to sell it? Questions- Are we prepared? Will Indians sail in India, as for most of them the idea of holiday is travelling abroad. How are we going to change mindsets, not selling was not an option? Most of our livelihood’s depends on this job. Selection-: Since we were given the task to figure out how are we going to get Indians to sail on various itineraries and dates that have been already decided by the head office. A task force was created and we started working on our collective ambition for getting Indians to sail in India (get the extra bonus and sales, but also remember to delve on it cautiously). We started to make use of the Storytelling tool. To thrive in today’s ever-changing business environment, companies need to learn how to remain flexible to meet their customers where they are. Companies that drive through continuous change are already having a competitive advantage. Application – We started by creating task force and calling it “Sail in India”. We got together 30 families and gave them a presentation of how we were the first ones ever to start cruising in Europe, first ones ever to introduce Spa on Sea and free sailing for children below 18 years. Asked them to share their happy moments with us on the ship and clicked pictures etc with them for social networking websites. With this extension of India sailings, we continue to keep their interest in mind and give them to see India and they can do it any time as they won’t need Visas / passports for it ( which they claimed was a gruelling process) . Also, can be planned as a weekend getaway as against months of planning required for a regular holiday. Post presentation we gave all them questionnaires and a USB drive with pictures of our ships and ports in India and tentative dates. Meanwhile started launching offers for families / singles / going to be married etc also included our extended families in great story telling exercise. The results of the questionnaire were astonishing to say the least. We realised that there was a large segment of population who didn’t even have a passport and always thought “Cruising “was meant for the rich. We had not even launched prices, but the fact they could “sail” in “big” ships in their own country and decide on a vacation whenever made our future clients very excited. There were some who didn’t like it, we kept them on a back burner for a later time. But stories around our ships and legacy and how we are going to support tourism in India, made us and other excited. In office people were excited that they had something else to sell and they could afford cruising with their families. Insight and Approach –: Then we tested with the same presentation on a larger sample size and we were happy to see that clients were coming up with ideas on when they wanted to sail and for some of them, they were very excited they could go on a holiday and for small occasions like birthdays and anniversaries go cruising. We gave all the people who helped us an initial offer on price to sail with us with some sight-seeing options thrown free. When the word got out, we were inundated with calls and emails. So, starting from a shaky ground on how are we are going to convince people to sail in India. We created a compelling story line with 30 samples to begin with “Sail in India” campaign. Now 70% of our sales are “India Sailing” and the volumes are huge. I think to approach with a small sample, present compelling stories about their travels with us and how we are as a company helped us with the volumes that we have today. We get bookings as early as six months and as late as 24 hours before. I could also approach this by the Learning Launch tool, as we didn’t have any previous data on any company sailing in India. We could have used module 4 – where we could ask the task force what do I know / what I do not know. Collected quality and quantity data based on people who have sailed abroad especially to countries closer to India and started with as a sample base. The idea could have been tested with bunch of customers. To thrive in today’s ever-changing business environment, companies need to learn how to remain flexible to meet their customers where they are. 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21,525	Reflection – Storytelling (Module 2) Challenge My department has a very young demographic profile with a lot of young first time manages aspiring to take on leadership roles within the company in the future. But the challenge was how to motivate them to retain them in our firm and help them realise their dream. Managers including myself were being constantly challenged to look at their succession planning and develop a leadership pipeline within their teams. In order to support this exercise HR has been partnering with the leadership team and Managers to explore options. The feedback that was coming from managers was that the second line - the team managers - lack some skills to be able to take on the next role. While HR and L&D collaborate to deliver leadership programs at senior levels there was an apparent gap at the team leader level for which similar program/s are not available. I took up this initiative to fix this apparent skill gap. Now here comes the challenge, how do I sell this idea to my peers in the Leadership team and their directs to be make a value proposition that will address the problem area of preparing the leadership pipeline. So I embarked on this initiative, with the blessing of my Manager and leader of this department to create a program for the first time managers and aspiring leaders at the team leader level who had 5-7 years of work experience and potential to take on a bigger role. Selection of tool Firstly, I got with HR head to discuss the proposition that I had. Here I used the Storytelling approach. This aligns itself to what Adrian Martin, Global Leadership Development Director at Mars Inc. mentions when he talks about storytelling being a powerful tool to communicate with various stakeholders and effectively address the “WIIFM” (what’s in it for me) factor. Application of the tool I quickly pulled together a PowerPoint and shared a story board of the approach I had in mind. In that process highlighted the gap in the L&D repertoire and the skill gap need that needs to be bridged which was acknowledged. This was a small win. Having convinced HR the next step was to go my peer group – senior leaders and explain my story, Again I appealed to them of their felt need of developing a leadership and managerial pipeline. By this time I had conceptualized a high-level concept of the program that I was creating. In the meanwhile, I hired an external professional Training consulting company to infuse flesh and blood to the concept. I showcase the program to contain five modules with a day off-site module included. I then asked the company to do a pre- program screening study with inputs from the employees as well as their immediate managers on their where they rated themselves across various competencies that were required for a entry-level leadership role. Armed with the findings from the exercise I further strengthened my story with that data on “What is” the current eligible population that we require provide L&D intervention to. I showcased the program structure/ modules, how many hours of training spread over 5 weeks. Here I impressed upon the fact that their staff will not need to be away from their productive time beyond a day per module across 5 weeks. I also shared a timeline for implementation and, cost and administration of the course to the employees in a University type pattern, complete with attendance requirement, graduation and award ceremony upon graduation with a Graduation Shield made of wood with the Logo of the program in brass pasted on the shield. After a few iterations with my peers I also presented my story board to my Global HR head considering that this is the first time that this type of program is being tried. She was excited and wanted to implement this across the global locations if this program became successful. Next step was to take the story board to and share it with the immediate Managers of the employees who will take part in the program. I highlighted their role in the program. They needed to be part of this exercise and provide feedback on any change post the program intervention that they observed in their staff. I did this to ensure that these managers had a skin in the game since this will be added to their goals for their performance for that year. Post this, I scheduled a time slot on our regular Monthly departmental townhall and shared the story with the entire departments’ employee population (1200 employees) directly addressing their “WIIFM”. Immediately after the townhall I had employees walking up to me and expressing to be part of this about this program. This was another win for ma s as my final customers were bought-in to the concept.	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21,527	Reflection – A visualization Tool as a way to help employee team fully understand the relationship network of product features and customer needs – the case of outdoor activity web and mobile focused enterprise. Challenge The problem that was to be solved in our company (that forms internet & mobile products dedicated to outdoor activity amateurs) was connected with incomplete comprehension by our employees of internal relations among our products as well as their features’ ranges in reference to customers segmentation. The company team had to face overabundance of the information related to unclear structure in the mind of products’ features which were, on one hand quite similar to each other, but on the other they based on different frameworks (so couldn’t be easily combined into one organism) and were dedicated to at least two types of customers: individuals and institutional ones, however much deeper segmentation was present as well. Because of the historical reasons (employees had been shared into groups before and worked only on chosen products) there was lack of a comprehensive knowledge in the company team about which parts of our systems were the most valuable for which customers and how to combine different elements of the products to fit the customers’ needs in the best way. Even if we had plenty of data about our customers and their expectations, thanks to feedback we received, research we did using both ethnographic techniques and analyzing quantitative data, there was still no wholistic view of the employee team on all the connections among our different products, frameworks and features with combing it with customer segmentation. Selection For me, a visualization has been always a natural way of presenting processes, strategies, organization structures and ranges of responsibilities of team members as well as new ideas. When speaking always a piece of paper or a flipchart with a marker pen had to be at hand. I appreciated visual data presentations and visualization of goal projections when we used customer development methodology to analyze our customers’ needs and re-organize our projects. In design thinking process it is crucial for all the stages: starting with journey mapping, value chain analysis, map mapping through testing & prototyping to learning launch. That’s why to present in a simple and understandable way all the complicated aspects of connections linking our products and taking under consideration our customers’ needs (using mind mapping methodology) we needed to… draw it! Application We gathered out teams’ managers, shared into groups, gave away pieces of paper and asked all groups to draw the main products and their features on one side of the page and the main groups of customers with their possible needs on the other. And then we asked them to combine products, features and customers’ needs in a way they find all the relations among these particular elements of the system. Soon we had a couple of presentations that differed one from the other slightly or in a quite a visible way. We analyzed all the differences and discussed them together. We used visualization tool again to research and present each case. All this work became a good base for co-creating a common visualization of the relationship network within the company system including a production zone combined with customers’ expectations and values. Even slight differences among our products were defined and marked in the visualization and a whole graph perfectly portrayed the company system of internal connections, dependencies and relations. Insight & Approach This moment was a turning point in a process of a product strategy building in our company. Since then the team was much more sure of the relations between particular features & functionalities of our products with customers’ needs, they got to know more of the customers segmentation itself and could define the main values that our products deliver. Also a mind mapping visualization let them systematize the products ranges and their common areas, as well as differences. It also let all the participants see the gaps in our system and its weaknesses, which was useful as a starting point for the next brainstorm gathering, in which we faced the issue of projection of possible changes and searching for new solutions (“What if stage”). At that phase of our research process the visualization tool was also indispensable. 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21,528	1. Challenge: Describe your challenge, including all relevant information My challenge is that I am struggling in managing my time and I have tried more than once, in the first couple of days it works but eventually it didn’t. I want to invest in my free time with something that will benefit me, maintain my health, develop my skills and broaden my knowledge. I worked everyday from 7:00 a.m. to 3:00 p.m., and most of the remaining time is wasted in social media or other things. I really want to find a solution to solve this problem and help me to properly manage my time. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). In fact, I am a visual person. Thus, I have selected the visualization tool, because while I am thinking of something, I usually use jotting, drawing and sketching on my sticky note and that helped me to focus more and to organize my thoughts and ideas. So, it will be easier for me to use it to come up with solutions to my challenge; which is failure to manage my time. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). To plan ahead the next day I used a white board and I drew a timeline which represents the day, from waking up until going to sleep. And I drew symbols of the tasks/things that I have to do to invest in my time. These tasks/things fall under 3 categories, they are physical/mental health, skill development and knowledge expansion. So, in every day I should do something that will enrich these categorize. Before I go to sleep I had a clear visualization of the next day. I keep doing the same thing every day for a week, and it really works effectively. This tool helps me a lot in managing my time. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The insight that I have gained from applying the visualization tool to overcome time management challenge is that analyzing the problem and understanding the root causes will defiantly lead to the right solution. I have never thought that drawing and jotting will help to manage my time. That’s why selecting the tool that fits with your thinking style is very important. Therefore, this doesn’t mean that other tools will not work, you have to practice to figure out which tool to use for specific problem. Now, I get to know the design thinking process and its tools, I will use it to solve problems that I might face in my personal and professional lives. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why As visualization tool worked for me effectively to overcome the challenge that I face which is the time management and because I am a visual person, I will apply it again next time. I might use other tools like mind mapping for different challenge.	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21,529	Smart Dust bin Challenge & Selection In a modern world, the thing that is creating a problem is the pollution. Pollution all around us. This pollution is affecting the country directly and indirectly in many ways. Getting straight, people are throwing the trash on roads, streets, etc. So I feel this Smart dustbin will help in reducing that. But a department should be appointed to implement this idea for looking after the robot and whether everything is going well. Application This robot is built on wheels and works on battery. The functionality of this robot is it senses the trash around couple of meters and it takes itself to that trash and using its machinery it picks the trash up and stores in it. When its tank of storing is fill it goes to a nearest dumping yard frees its tank by dumping the trash in the dumping yard. A separate team or department has to be appointed to look after this activity whether it’s going as planned or not. The team will get the manual override on the robot it goes out of control sometimes to direct it. The robot will can work continuously for 50 hours on a single charge. So, charging stations has to be built nearby for it to get charged. Different prototypes and testing should be done before building the final robot and all the prototypes and testing should be verified by the appointed department or team thoroughly. Insight & Approach The insight that I understood is that this type of useful stuff can help in making the country bright. It is also important for an individual to understand the scenario we are in and try to help in moving forward the amount we can. Start thinking about our country and world and start giving some time to make it bright enough.	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21,530	Challenge We currently have a long and tedious process to resolve customer invoice queries. Invoices are generated on the last day of the month but are to be paid by 15th of the next month before they are considered late and are charged a late payment penalty. However, when there is an invoice query, we as an organization are unable to provide a speedy response. Because of this, most customers with invoice queries end up either paying their invoices late or paying their invoices before their queries are resolved. The process of handling an invoicing query is: customer speaks to the manager at the office. If the query cannot be resolved at the office-> the query is sent to the accounts team who look at it -> customer service agent handles the response and a response is then sent back to the customer. Selection of tool It became important for us to track multiple customer queries through the process to see where the “constipation” occurs. Visualization helped us to see the journey of a query through the process. It helped the three teams in the organization to see what the other team does when it has the query in hand. Application We created three manila posters on the wall. They represented the office, accounts team, and the customer service team. We introduced 4 different queries from one customer into the process and observed how they moved around. Whilst the office and customer service teams had one stop, the accounts team had more than one. A query could be moved to accounts receivables or accounts payable. From those departments, it would go to a sub-department depending on if the query is about billing, deposit query, or request for statement. We realized that the bottleneck was in the accounts department. It was akin to a python swallowing the prey. The process took too long and teams and clients outside the accounts department did not have a clear understanding of why or when a task would be completed. Insights & Approach We realized that the office and customer service teams set high expectations of when a query would be resolved. When this was communicated to the client, the client would hold the organization to those expectations. We have now tasked the accounts team to come up with a work flow that gives a more realistic timeframe for sorting out customer queries. Whilst doing the exercise, we realized that we were lacking a client’s view of the process. It was agreed that we need to redo the exercise with 2-4 customers as part of the team. With the customers, we will take real life queries and they would give us their view in terms of time and the output they receive. We also agreed that the accounts team would send 1-2 representatives from each sub-department so they could advise us on their process.	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21,531	Challenge I currently work in data quality team in one of the big financial corporation. I was assigned to the task regarding carry out a process review. This process regarded controls which verify consistency of data in client’s documentations and data entered into our main system. My main task was delivering more efficient and consistent control’s processes. I had to work on three client’s segments Retail, Small and Medium Enterprises and Corporations. First, I had to find out how these processes was set. I couldn’t be more wrong thinking that it will be the easiest part of my job. It was more that surprise for me that people wouldn’t talk to me about processes they are participating. I couldn’t get any useful information, no one would tell me any details I was constantly referred to our general applicable procedures. So, I was dealing not only with no efficient and no consistent control’s processes but also with lack of trust and fear that my process review will end with certain dismissal of some employees. Selection When I realized that lack of trust is big problem, I’ve decided to use one of the design thinking tolls – storytelling. My goal was to unite this people with me, to made them eager to cooperate and build some positive connections. And so, we’ve learned during the course, properly used storytelling is a perfect match for this kind of job. I had to find the story which will make me one of them. I wanted to show them that we’re on the same page – I do not mean to judge anybody’s work I simply wanted to make their work easier, more consistent and efficient. Application I’ve invited all of the people connected with my process review into a neutral land. I found in our building a place to meet, but not a regular conference room, I found a nice comfortable space filled with green plants and sofas. I’ve prepared some coffee and then I’ve started to tell them a story. The story about my current job and processes which I’m responsible for. I waned them to understand what I do, why am I doing it. I really waned them to know me and accept me first. So, I showed them my previous process review results. I’ve explained why it is important to look sometimes for our daily duties from a different perspective and how we notice than that some of our assignments can be easily simplified. At the beginning of this meeting I was carrying out a monolog, but after few minutes they started to be interested in my job. They were asking questions and we move form the monolog into a real conversation! I accomplished very difficult task, I’ve got theirs trust and I prepared my path thru this assignment. We finished this meeting with ours calendars full of set meetings! They actually wanted me to see their everyday duties and help them to manage them better. Insight & Approach By applying storytelling tool into my work, I managed to bond with people who at first didn’t want to cooperate. The final effect was way more complex and wider then I was expecting. They started to share with me with their real observations and problems. They were very involved and sometimes they called me and gave their own ideas what can we change and improve. We’ve not only made control’s processes more consistent. Because of our cooperation we were able to notice and eliminate mistakes in procedures and reports. We made our control unit mistake less and able to catch almost every single incorrect data! This design thinking tool helped me to connect and make a bond with my listeners. I’ve shown them on a real example how my methods work and how it can be helpful for them. After this course I’m sure that I’ll use this tool even more often and with more understanding of its power!	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21,532	REFLECTION - STORYTELLING: ROAD TO POSSIBILITIES CHALLENGE Storytelling isa very critical and great tool that hasbeen used effectively in the systemlsthat we operate within in Nigeria. These systems include families, Religion centers, civil communities, corporate organisationsand in the Political leadership of the country. Since my active years as an adult, i have been involved within the Secular and Sacred aspects of our society. In the secular as a HR professional of about 23years and also in the Academia as a Scholar on Professorial level. In the Sacred aspect, I have been an ordained religious minister and also a Certified Chaplain. In all these, I have seen the sufferings of Youths, qualified professionals that are unemployed, hurting single parents, rape victims and seniors that live with regrets of missed opportunities. Many of them as you can see from the recent Protests across Nigeria are really hurting and have to face oppression and Injustice from those that were supposed to protect them. Summarily, these category of people need more than just motivational talks but real empowerment and inspiration. Their level of confidence of many that i encounter has been so depleted that counseling hasbecome a skill that hasto be kept handy. SELECTION Sharing stories have always helped with my cross vocational commitment to inspire change and bring hope to the hopeless situations and circumstances these categories of people are confronted by. Being a good communicator, I often find myself in situations where sharing stories really play a strong role in achieving the intended goal of bringing message of hope and possibility to the vulnerable. As interesting as my side is, the main crux is the flip side of the coin - the stories shared by all the people i encounter about their experiences, fears, apprehensions, the weak grab on the possibility that things could actually take a positive turn. These are the trigger and boost that kept me on for all these years. Since stories have capacity to connect, i relate my personal experiences and those of others that some of them could verify amd how I was able to pull through, this brings a ray of hope to them and in turn helps them visualize a state of them achieving true happinessin the hopefully not distant future. These engagements helps me connect with themand also helps to perceive and understand their goals, interests and thought processes which in turn facilitates the development of required strategiesthat can be adapted or adopted to addresstheir unique situations. APPLICATION I remember a stuation of a female youth on the verge of commiting suicide because she was fed up of virtually everything all around her. Things were not just working despite the push she was providing. In the practical application of it, i used storytelling to convey to a teamthat was being frustrated about ideas they felt was good but was not just sailing through. They had tried modifying many times all to no avail. I brought on board the story of this young lady and showed them how opening up to having an open mind helped to ensure she pulled through although it took gradual but progressive steps that had graduated movements and she also celebrated micro wins, mini wins and later she was able to celebrate mega wins. This team was afraid they would lose their drive and that many factors especially economic and financial resources where gradually becoming lean. At the point of sharing the story the young woman had settled in her home with an understanding husband and two lovely children. At thispoint the teambegan to be more open and not just be rigid with a fixed mindset. INSIGHT At this point, i observed that the fear of the team was shrinking economic and financial resources and issue of time working against them. They knew if they did not make progress the whole project would be shut down. Now that the story had been kickstarted, I made it clear to the team on how frustrated the young woman was and that she was at the point of committing suicide. The point she opened up and discontinued the fixed mindset she had was very key to the turnaround. I shared how she had a very real turnaround and the sequence of events fromthe challenge she presented and the journey to the point where she was able to actualize her dreams and she is no longer suicidal. This was well received by the team. She really needed individual attention that would guide her out of the gloomy and suicidal situation she had found herself. Right now the team is moving gradually but steadily and no longer have a fixed mindset or a feeling that things would implode becuase it appeared many factorswere up and against them. APPROACH Storytelling had played a very strong role in dimensions of my involvements and i can tell that it has lots of inspirational value that has and will further help me in presenting my ideas and best illuminate them. From this encounter, i have been able to understand better the four dimensions of questions revolving around Design Thinking: What Is? What If? What Wows? and What Works?. It has also opened me up seriously to the world of Possibilities despite the challenges on ground and all around.	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21,533	Challenge I work for a software company which develops core system software for insurance companies. We release new versions of the software every year. The new version contains enhancements which helps Insurance companies build and transact insurance products more effectively. Our customers face the following challenges to upgrade to the new version: 1. Business interruption: Past upgrades have typically taken 4-6 months. While the business can continue using the software, they cannot make and changes to the software once the upgrade process has started. Since the software manages the key products and transactions for the insurance company, not allowing changes to the software for 4-6 months limits the insurance company’s ability to respond to market and regulatory changes 2. Cost: An upgrade requires investment from the insurance company both in terms of time and resources. If the customer decides to skip a few versions and then upgrade to a higher version, then the costs are comparatively higher. The business problem was to devise a ‘continuous upgrade model’ which results in minimum business interruptions and allows our customer to upgrade with reasonable investments. Selection We decided to use the mind mapping tool to transition from the what is to what if stage. A key consideration behind using the mind mapping tool was encourage participation from multiple stakeholders – customer, internal product management, project teams. Through mind mapping, the intention was to derive a set of insight statements from a set of themes and observations and generate a design criterion for the new model. Application At the what is stage, we managed to get a lot of data on past upgrades through project reports, retrospectives, interviews. We also considered how the product management introduces changes into the software – essentially the software development lifecycle. We made large posters using the data and pasted them on walls of our conference room. We then invited small team consisting of customer representatives, onsite project teams who manages upgrades and normal releases and members from the product management team to review the posters and record observations from the posters into sticky notes. The observations formed the basis of mind mapping exercise. The members of the team were asked to group their observations into themed clusters on the wall. A set of common themes are identified. There were a few outliers as well. Through deliberation, we came up with a set of insight statements and design criterion. The insight statements were recorded using a large note against each theme. Insight The insight statements and design criterion were as follows: 1. Large upgrade releases from product management results in longer business interruptions – Need for smaller upgrade releases. 2. Lack of co-ordination between product management and project teams – need for an agile way of working. 3. Need for a well-defined product road map to enable customer plan for the upgrade 4. Little reuse of artefacts from normal release and past upgrade – Reusable artefacts thus reducing cost. Approach After the mind mapping exercise, we asked the participants about their feedback on the workshop. Their feedback was quite positive and they enjoyed the engagement piece. One of the things that we would like to do in the future is to involve external consultants in the process. Now that we have identified the insight statements and design criterion, we would like to use the learning launch to experiment.	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21,538	Alex Brulliea Topic choice: Storytelling (week 2) Challenge Recently, while going through an interview process, I had to submit a code sample of my choosing. I didn’t have any code samples, so I knew I had to create something myself. I had actually just started taking this course, so I decided to look through some of the different approaches to get my creative juices flowing. While I did end up using a couple different approaches here, the most helpful approach (and the approach that was directly integrated with my code sample/explanation of my code sample) was storytelling. Selection The reason why I ultimately selected storytelling was due to the ability to give a more-broad picture of my code. I wanted my sample to stand out from others and I knew that I could do this by putting the humans and their experience front and center. I needed to “create my brand” and stand out because as Andre Martin mentioned in the Storytelling Tool video, storytelling’s a fundamental part of every great brand. Application So how exactly did I apply storytelling here? I started off with a User Story (something that has been a part of my day to day job) to get the basics laid out of who I was targeting with my code, covering the who, the what, and the how. User Story: As a Marketing director of AdventureWorks, I want to be able to better understand the purchasing history by geographic location of the AdventureWorks client base. I need this information so that I can more accurately target my clients based on their purchases and expand out of a single brick & mortar shop. I will know this is complete when I can see (in a single report):  The breakdown of cities of my customers  The breakdown of order trends (how many orders were placed for each product?)  The breakdown of order trends (what product had the most orders?)  Product preference by customer (highest quantity purchased in a single order)  Which customer spent the most? Then, I built off of that User Story to give a more-full picture. I pitched my idea by telling the story of Adventureworks, a company which has no current analytics on their client-base. I explained why this was needed by focusing on examples of other companies who do have insights (such as the company I was interviewing with). I also focused on the question of without these analytics, how could Adventureworks ever progress and grow their company out of a brick and mortar shop? I believe that this approach was very effective as it lead to a follow-up interview and excitement to move forward from the interview panel. Insight By applying storytelling for my interview code sample creation, I was able to paint a picture for the interview panel of exactly what my code was trying to accomplish. The fact that this approach helped boost me to the next round of interviews is extremely encouraging and I know that I could benefit from applying storytelling in more aspects of my work life. As mentioned in my challenge section, I used a variety of design thinking tools and approaches in this challenge, and I feel like these approaches should be used more often in tandem to get a more concrete solution. Approach With regard to using a variety of design thinking tools and approaches, I have been think of some alternative approaches I could have taken for this challenge. One of which that I feel would have been just as effective, if not more is visualization. My reason being is that code samples can get very dull and boring for those on the less-technical side. I believe that if I had given some mockups of different charts or graphs, it would have helped me to reverse engineer and make code based off of these visualizations from the beginning and then also give a full picture to the interview panel. This approach, again, is just one of many that I could have chosen to use for this challenge. I am so excited that I was able to apply design thinking in my interview process. I believe this course will help me grow and progress my career and I look forward to using more design thinking concepts in future challenges.	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21,541	C1 - Internal use 6/9/2020 - Coursera: Design Thinking Assignment - Ariana Tsoutsas Challenge Describe your challenge, including all relevant information. At the beginning of each calendar year, our marketing department looks for ways to “kick off” the New Year with customers in an engaging way, create content, and also thread the campaign throughout the entire year. The challenge here is to create authentic campaign content that brings to life the voice of our customer, in a limited time with limited resources, and be something that can be used into the future. The content that is needed is a campaign consisting of a print ad, store materials, digital assets, editorial articles and customer videos and photographs. Selection In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). I chose the Visualization tool to approach this challenge. Generally speaking, our industry is highly creative and highly visual, so this tool felt like an authentic and natural way to bring to life customer’s deeper thoughts and aspirations in a way they could relate to. The tool was executed in a focus group-like environment and was low cost, highly interactive and quick to organize. This tool is also flexible enough to use results in the entire process of design thinking to help lead to further insights. Application Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). After the initial campaign creative concept was developed (print ad, posters, etc), we invited two sets of customers to participate in a Vision Boarding project. This was quite literally a manifestation of their thoughts and desires in an artistic and engaging exercise.  First, we engaged our industry experts/thought leaders who had expertise in this area to create video content to help guide the campaign and teach other customers how to create vision boards.  Second, we brought in actual customers to participate in an in-person workshop and video interview to physically create their personal vision board for the upcoming year. For the in-person workshop, we provided all of the supplies, including various industry magazines for them to draw out their career aspirations. We provided the campaign creative with our internally created messaging and aspirational quotes, and also included magazines from other areas of interest, such as travel, fashion, music, health & fitness, home & garden, etc., to give the participants broader options outside of our specific industry. We asked our participants to find representations of what they wanted to achieve in the year (not necessarily who they are now, which is more of a persona) but where they wanted to be, wanted to achieve and what they wanted to manifest in their lives and careers. We also had computers and printers available in order to satisfy any other google-worthy ideas they had in their minds. Snacks and beverages were provided, music for ambiance and friendly faces to chat and help facilitate the session. As the Vision Boards were completed, we brought participants into an interview setting where we asked them to talk us through their Vision Board on camera. The content developed was released over a 4 week period of time at the beginning of the year. Our participants were further engaged on smaller projects to foster additional connection. As the year went on, we followed up with our project participants to see what they had achieved during their year and what they are looking forward to in the coming year. Many of them had attained at least one of their goals. Insight Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). By having our customers participate in Visualization, through the process of Vision Boarding, we were able to see very clearly what resonates with them and what is on their mind. And what does not. We are able to challenge our own marketing “perceptions” and start driving insight using this as a data collection method. From brands, educators and career programs – we were able to see who they connect with. From aspirational messages, we were able to see our customers leaning towards desires for financial growth (whereas we may have thought that was too “pushy” previously.) We saw their outside interests like homeownership, travel, marriage and health. During follow-up, we saw some of workshop attendees achieving their goals which lead to success stories that could be used to develop additional authentic content that highlights our customers. Approach Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. The next iteration of this concept could be started earlier to be able to incorporate learnings directly into in the campaign creative. While we have common themes within our industry for what our customers want, incorporating discoveries would make the overarching campaign more relevant and authentic, versus having the authentic content be supplemental. Creating this as a digital tool to the campaign could also scale this concept to reach more customers and gather more insights. Also applying a more C1 - Internal use methodological way of capturing and analyzing the insights to use as data – this can lead to a Mind Mapping exercise. We can also apply more demographic information to analyze further how different groups of customer are thinking.	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21,542	Challenge & Selection In the event of the company reopening where I work, it would be ideal to create a smartphone application that allows the consumer to avoid the long lines that are formed due to the new restrictive measures. In this social context that we are living in, I wanted to putinto practice what I have learned, using the Visualization method, Visual Thinking to obtain a shared understanding of a problematic space between a heterogeneous group and identify possible solutions to the problem. Application I begin the process by creating and assuming the use of an application that would allow customers to choose an exact time at which to show up in the store, avoiding queues. This application would allow you to book entrances (a bit like pre-sales inplaygrounds). By associating your booking with fidelity card, you could allow you to make a reservation even days in advance. To encourage the use of the application, you might consider:  Associate a gift of disposable gloves and masks with it  Set up a 5% or 10% discount for a single download/account. By doing this, you can:  Prevent the customer from leaving.  To avoid loss of interest.  Encourage the purchase safely. Advantages include:  Monitoring the flow of people.  Engagement of new customers in the business;  Maintaining safe distances between customers and between customers and staff.  Consolidation of the consumer trust  Faster purchases  More agile flows of visitors Page 2 Since the company is always attentive to the protection of the environment and the prudent management of resources, it could be prepared, in addition to the above, the special containers for gloves and masks used and recycling them could result in new safety devices. Leaving the store, the application itself would eventually allow the customer to make a brief assessment of his experience inside, asking the following questions: 1. Are there key elements that you think are missing in the store? 2. What would you change to make the store safer? 3. Do you feel safer after opening the second store or these new existing rules? 4. Did you find it useful to use the app to enter the store? Once you have collected this feedback, reaching at least 100 people, you will try to use the data to understand the points to be improved, creating a combined view of insights that will be shared with a group of workers,to evaluate proposals for changes and improvements. Insight & Approach What I learned from conducting this exercise is that by applying a method in which feedback is incorporated, they reinforce understanding of the possible problems that mayarise. The most valuable aspect of this activity in fact involves sharing the problems that may exist for security, while trying to address the problem itself progress. Using this smartphone’s app would allow the company to understand how to engage with customers, allowing them to understand the flow of peopleinvolved in the space and increase security evenmore.	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21,544	Reflection – Learning Launch Challenge and Selection As a founding member of a university-based start-up, I took over some of the main engineering tasks and was leading the team associated with them. The whole group was kind of disorganized and everybody was looking so lost and confused. Most of the group’s members didn’t even know how to start and where to start from. The technical challenge was to design an electric racing automobile and we sure had the skills to do so, but the real challenge was to ignite the spark, unite the teams, motivate their members and actually innovate. I couldn’t waste a lot of time drawing and graphing etc. Therefore, visualization was not really an option. I didn’t have any story to tell. My engineer brain oversimplified my thoughts around the challenge and went on with actually testing and designing and testing again and designing again and so on, getting lost in the abyss of technical analysis and testing. I was basically using the Learning Launch technique without even realizing  My customers were my colleagues and their need was to unlock their innovative skills and potential. I started thinking of the optimal way to find a solution to this early-stage problem. Application In the beginning, I was kind of lost too, but took the initiative to put some more effort and at least start with something. Then, I could work on it, put everything together and try to continue building around it. The problem was that although we had the ideas and the technical skills, my colleagues seemed to be not motivated enough. Something was missing. We wanted to do something really innovative but we were not being creative enough. I thought I needed to do something about it as soon as possible. I had to think of a way to do that and was searching for the most optimal and least time consuming technique. At the same time, I had to continue with the engineering design so I immediately realized what’s better way to combine both. Why not show everybody what my thinking process is in regards to the engineering work I am doing, so at least my colleagues get excited and start playing around with the tools we had, as I did!! My main task was to design part of the cooling system of the electric vehicles, the most significant being the aluminum frame and the water cooling pipes around the electric motors. Different designs could be found after research yet no optimal design was being suggested by the literature. With a top-down approach I could sort out the most used ones and decided to start studying three of them. For several days and nights, I would continuously think about the best decision. The clock was ticking and the stress was increasing. My final decision was to design all three of them and show my colleagues the process, criteria and parameters I used. At least, we could all sit down and decide what’s best, all together. At the same time, knowledge was gained and transferred amongst the members of all teams. From design to simulation and back to designing the components again. Doing that several times for each of the different designs can be painful, time-consuming but also lot of fun. My colleagues started doing the same, following a similar approach, asking for feedback, trying to put the pieces to the puzzle. Progress was being made, following with excitement and enthusiasm. Finally, the group wouldn’t feel so useless and everybody started believing in the dream. We were sharing the same vision, a vision which died soon and then, it was alive again. You see, sometimes, all it takes is a just little bit of light in the tunnel, a little bit of spark to ignite the combustion. Insight and Approach What I’ve learned through the process, especially in engineering and when it comes to innovation, is that iterative testing can be a valuable means of transferring knowledge and bringing insight to the team, also making its members feel purposeful and unstuck. In some way, it helps unlock part of our brains specifically related to innovation and creativity. Next time, I will try to incorporate this technique much sooner in the designing process, and introduce it to my colleagues in the early stages of the organization and the building up of the teams. Thus, they will have a great tool to use from the very beginning, which they can use to help them unlock their potential.	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21,545	Reflection – Mind Mapping Challenge & Selection I study at the cooperative state university in Mannheim, Germany. We often have to work in groups and sometimes, caused by the various types of personalities and specializations, the group members have different perspectives and approaches to solve a problem. Especially under time pressure it’s necessary to quickly get a good overview about the current situation and to highlight similarly the consensuses to have a solid fundament to work on. The mind mapping tool doesn’t require a lot of explanation because it works highly intuitive. Application First, every single team member is asked to do a short brainstorm on a very creative and individual way to think about the whole topic. After this, everyone asks himself the key question “what is“, to think more concretely about the current circumstances and writes his thoughts down on a “post it” notes. While not telling the others about these to not influence them. Afterwards each member explains the notes they took to the group and put it on a large wall. The ones which are similar to previous ones should not be explained again and just put on the wall without comment. Clusters are to be formed ordered by the content of the notes. The “post it” notes with exceptional thoughts are also very important and should be put next to the boarders of the clusters. At least we search for a title which describes every cluster, write it on another “post it” preferring a different color and put it next to the clusters. But before we continue with the next phase, we have a short discussion about the result to concretize it further, inspire each other and get new insights – sometimes there are new notes to be created. Finally there is a representative and visual picture of the situation and this segues to the second phase: the question “what’s possible”. Insight & Approach From conducting this exercise I have learned that there is so much that has to follow after the mind mapping tool. In the past we often stopped with the mind map and tried to build over solution right on top of it. But now I know best practices to follow up in a productive manner, this should lead to a much higher success rate. I think mind mapping is a design thinking tool which fits very well for human-centered and creative analytics. It is a bracing and inspiring method, so it can motivate teams to work on a structured, targeted and concentric way, this leads to great solutions.	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21,548	Visualization is about using images. It’s not about drawing; it’s about visual thinking. It pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally and that managers might not normally use. Journey mapping (or experience mapping) is an ethnographic research method that focuses on tracing the customer’s “journey” as he or she interacts with an organization while in the process of receiving a service, with special attention to emotional highs and lows. Experience mapping is used with the objective of identifying needs that customers are often unable to articulate Mind mapping is used to represent how ideas or other items are linked to a central idea and to each other. Mind maps are used to generate, visualize, structure and classify ideas to look for patterns and insights that provide key design criteria. We do this by displaying the data and asking people to cluster them in ways that allow themes and patterns to emerge. To succeed, mind mapping must be a team sport. Rapid prototyping techniques allow us to make abstract new ideas tangible to potential partners and customers. These include storyboarding, user scenarios, experience journeys and business concept illustrations — all of which encourage deep involvement by important stakeholders to provide feedback.	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21,551	Challenge I work in the Information Technology department of a financial industry and for the past year I have been focusing on how to make the release process more efficient and faster. The issue we have been encountering is a developer will spend a week on developing a new feature and then they “throw it over the wall” to the QA team to test it and then they pass it along to the operations team who would then deploy the code into production. The problem here is that each of these teams are working in silos so it takes much longer for the code to make it to production. You will see a developer say they are finished and then QA gets ahold of the code and starts testing it and ends up finding defect after defect and throws it back to development. This process takes weeks until QA is finally ready to give it the green light. Then the operations team gets ahold of the code and finds out they can’t build it because it can’t merge into the code base that they have or there is a different version of a dependency on a server or possibly there is a security vulnerability etc. This then could take days to figure out and again is simply holding up the feature being deployed and released into production. Selection Obviously, this process was incredibly inefficient and took way too long to get anything new into production. My team was then tasked with figuring out how to iron out the process and make it better for the entire organization. So I decided to use the mind mapping tool to map out the current process so that we could see where the issues were and how we could make it more efficient for the future. Application I asked ten teams to create a diagram of their release process from beginning to end. I told them to start with the developer making the code commits and end with the new feature being deployed to production. I asked them to map out each single step in the process and write down the process time (the average time it takes for the tasks to complete), the wait time (the time it tasks before that task can start) and then from there come up with the lead time for each task (process time plus wait time). After each team went through that mind mapping on their own then I had one representative from each team meet and we started comparing the processes and coming up with the similarities and the outliers. We then grouped the similar steps together and showed each team’s lead time and put the outliers in a different section on the board. Insights From there we could see some common steps in the process that we could tackle that would improve the release process for every single team. For example, many teams would get into the QA step before they even ran a security scan on the code. The problem with this is if there was a security risk, they might have to recode their entire feature making all the time that was originally spent on it go to waste. For this example, we decided to automate the task of scanning the code for security vulnerabilities. Now when a developer committed their code it would automatically kick off a security scan and give the developer fast feedback on whether there was a vulnerability in their code or not. By moving this step to the beginning of the release process, developers were more efficient and were able to fix the security risks before even starting the testing on the code, saving all of the teams time. By completing the mind mapping first, it gave us a clear starting point of what step in the process to improve first. Originally we thought we needed to find a way to deploy the code faster but by mapping out each step we saw that the security scanning step was the correct step to change first because if you didn’t pass that stage all the steps before it were a waste. Additionally, this was a similar problem between all ten teams, so this small change greatly improved the process for multiple teams. Approach Overall, this mind mapping tool helped us see all the issues with the release process and has been a huge help in improving it. I think next time we go and look at the release process we will look at the outliers first and understand why they were outliers. The reason I would like to do this is if only one team is having an issue with the operations team building their code, we could potentially look at why the other teams aren’t having that issue. Then we can make those small changes to improve those outliers while we also investigate the automation for other steps. By doing this we can quickly get all the teams on the same page and then the automation is much easier. When just one or two teams do something slightly different it inhibits us from creating automation because there isn’t a standard. So if we get each team to agree on the same process it makes the whole release process more efficient and easier for us to automate.	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21,554	Challenge & Selection The ﬁrst tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and deﬁne possible solutions to the problem. I use this approach often with our customers, who are private agencies working to improve their proﬁtability through innovations in technology or management insights to modernize their mission or the delivery of their services to their customer, which may be Indian citizens, businesses, and non-citizens. I have used the technique of using a “Proﬁts = Revenue- Cost” visualization model of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of deﬁning the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating an issue tree of Proﬁts written at the top and two branches coming out it - 1. Revenue & 2. Cost. This is graphic of the problem domain. To develop the issue tree graphic,I will draw from many existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. Then I will typically ask about the background information in the C-C-P-C framework that is Questions about 1. Company 2. Competition 3. Product & 4. Customer. This will help me gain a holistic understanding of the case and also give me some starting points to investigate the root cause of decline in proﬁtability for the client. If appropriate to the situation, I will borrow the concept to market entry framework/ Cost reduction or Revenue maximising framework from previous research, and discussed in Ethan M. Rasiel’s book, “The McKinsey way”. The proﬁtability approach helps to reinforce the notion that every proﬁtability problem no matter which industry the client operates in, can be solved and its root cause analysed by using the aforementioned method. For the activity, I will divide the revenues into number of units sold & price per unit. I will also divide the costs into number of units sold & cost per unit. Then I ask the past trends of each of these heads to understand which one is causing a decline in proﬁts and then ask why? On that head to further dig deeper into the problem head to ﬁnd the root cause. Insight & Approach What I have learned from conducting this exercise with several groups is that while the framework – especially the worked out framework with problem heads that incorporates the root cause analysis – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to deﬁne their problem space. The framework gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the analysed framework that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.	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21,560	Saudi Aramco: Company General Use Using Visualization to Identify and Resolve Repeated Field Safety Inspection Findings Challenge My challenge was to properly identify, classify and resolve repeated field safety inspection findings for one of our proponent department (stakeholder). In my unit, our engineers conduct daily field safety inspections at our proponent hydrocarbon facilities and log all their findings in a dedicated system. Then the system sends notifications to our proponent on all these findings in order for them to resolve. We conduct an average of 80 field inspections per month, a total of 960 per year. A large number of findings keeps adding to the system. Despite of regular follow-ups that we conduct to ensure all items are addressed and closed, we found that there are some findings that keeps repeating on a monthly or quarterly basis. Selection I realized that the proponent is overwhelmed with the large number of findings received and getting difficulties in classifying them and giving them the right amount of time and attention. Therefore, I decided to select the visualization tool as my reflection subject. It is an easy tool to apply and understand with great impact and results. It will help me to group and classify findings based on their nature and criticality (High, Medium or Low) and represent them using simple graphics, symbols and colors rather than just having it as a massive data in the system. This will help the proponent to visualize them in a focused manner and plan for proper resources to address them and avoid them to be repeated. Also, to clearly communicate them to their staff. Application I started to apply the tool by reviewing and analyzing the findings for that proponent for a whole quarter (three months). Then I started looking for trends and repeated findings. I used a flip chart and draw three rectangular symbols to classify the criticality of our safety finding. The first was titled “High Risk”, the second “Medium Risk” and the third “Low Risk”. Then I color coded them, the high was ‘Red’, the medium was ‘Yellow’ and the low was ‘Green’. This was to help our proponent to visualize each category of findings and to plan their actions accordingly. Then, I established the Criteria of classifying each finding on another flip chart. Then, under each rectangular symbol I connected three round symbols. Each round symbol represented the most repeated finding for the proponent. Simultaneously, I developed PowerPoint slides representing the same graphics on my flipcharts to be shared with the proponent by email. I also visited the proponent’s three foremen who were having these repeated findings in their facilities to understand why it gets repeated. With this information and using root cause analysis technique, I was able to identify many factors that contributed to the repeated findings. I then used another flip chart to list these items. Then, I scheduled a meeting and workshop that was attended by the proponent foremen, operation team, maintenance team, planning representative and my unit engineers. I presented all the flipcharts that I prepared earlier so they can visualize their first quarter findings with a different perspective by classifying them into High, Medium and Low Risk Saudi Aramco: Company General Use items. The color coding also helped in this step. Then, they were distributed into three groups, each one handling a classification category. The exercise was that each group discuss the repeated findings and the underlying cause for it and then share the results in front of everyone. Moreover, to propose an action plan to prevent repeated findings once the data were properly analyzed and visualized. Finely, each group was tasked to communicated this back to their staff in order realize, understand and visualize the criticality of these findings and the importance of closing them effectively to avoid any incidents or injuries or property damages. The tool was effectively implemented and had excellent impact on the proponent’s outcomes. Insight I was glad to apply the visualization tool to resolve my challenge and have learned more about it as I progressed in my challenge. It is a simple but powerful tool that allows large or complicated data or findings to be displayed and perceived in a much-effected manner with better understanding. Also, how using this tool allowed all level of proponent representatives to properly analyze such large data and had common understanding of the issues and ways to resolve them with appropriate resources. The developed diagrams, graphs, charts, color coding used allowed the different groups to interact positively during the exercise since the presented data were more appealing, focused and easy to see the trends. After the exercise, all groups had common understanding of the problem and the solution. Approach I believe the visualization tool was very effective for my challenge and took us toward resolving the issue. I might try the mind mapping tool next time for a one-year data collected and involve more disciplines and personnel in order to have a more comprehensive data analysis and propose sustainable solution.	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21,562	1. Challenge: Visualization (Cloud Deployments across Service providers and different Regions) We are IT App company that offer services across different cloud vendors across different regions globally. These cloud vendors expand every quarter and it becomes extremely difficulty to expand our services on top of these vendors which are based in different regions across the cloud. We build an app and deploy IT on say Microsoft cloud in UK region. It becomes obvious that customers using our app across regions may not be happy to use the cloud-based server in UK region accessing our APP from an Australia region. We had difficulty in deploying our app’s to other regions seamlessly and keeping our customers happy. We then thought of visualizing the regions we support and a solution to overcome this. 2. Tool Selected to visualize: XMIND We used to XMIND tool to visualize the vendors and regions supported. This tool basically helps you create a Mind Map of all the regions and vendors supported for cloud. Moreover, this tool is a free software available and can be easily used to share the charts across team members and simultaneously edit the same from team members. We used this tool effectively to get share with customers as well. 3. Application: We create a chart like below as part of our application, we then create a sub chart based on Vendor and Region as seen below. We now have an idea as to what is t be presented to our customer and to cloud vendor to make them understand the same and arrive a common solution. After a short presentation with vendors we were able to arrive at solution. We tweaked our app to tailor with help of our service vendors. 4. Insight: We got this insight after going thru various issues the organization had seen in the past. We did not have a clear approach at the beginning handling the scale and request from several customers across the globe. We went thru a few journals from ieee to understand “handling the scale”. This also meant that our app design should able be re-designed to scale for the future. We then got to the root of the app and tuned in a way to scale to work on different service providers and regions. 5. Approach We had to take another approach of conduction survey with various customers which could have become cumbersome. We did figure out different tools and 3rd party to help us at an extra cost. We did not have an in-house solution until we got to a visual diagram way as explained above. We had an alternate way of spinning up servers in different region to try out with even tweaking our app as we could not have got to root without analyzing the scale. Design thinking made us think beyond and gives ourselves a visual space to go further to drill down.	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21,563	Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non- citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front- stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.	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21,365

Sensitivity: Internal Reflection- Visualization Challenge My department is responsible for product development and delivery. In recent times it has been overwhelming because our marketing team is a very creative one, they always come up with new products to take to market and are always on a deadline. Unfortunately, the department does not have the manpower nor resources to keep up with the demands, hence, we always deliver products late or deliver products we must revise after a period. These demands are sometime difficult to track as it is sent through emails and difficult to keep track of. The department has decided to put in place a demand management process to manage and track the demands that we receive from the business. The aim is to manage scope changes of demands, provide clarification to the business when needed, and offer improved quality and on time deliveries. Selection To address this challenge, we have chosen visualization as our Design Tool. Visualization tool uses diagrams and flows to convey messages which will enable our stakeholders understand our proposed solution and align easily, thereby making it easy to gather suggestions and insight on an ideal solution that will be acceptable by all. Application We met with all stakeholders to get a feel of what the expectation is in terms of product delivery, each of our stakeholders expressed what they were interested in to meet go to market targets, and quality product delivery. Based on the information we gathered from the meeting and research from our sister organization and partners we wrote processes and policies that would enhance our product delivery timelines and product quality. We then created process flow diagrams on the processes and policies we had developed and presented it to our stakeholders. We also developed a central demand channel where all demands request can be sent to and tracked and created diagrams on the flow of how it works and presented it to our stakeholders as well. After the presentation, our stakeholders could easily understand our goal in terms of product delivery and were able to align their quarterly plans. Insight By applying the Visualization tool, we were able to clearly explain to our stakeholders what the goal for product delivery is and how their ideas had been imbedded to enhance product delivery. It also showed what was expected of each party at each stage of product development and delivery and everyone were aligned. It showed that stakeholders were to plan deliver of products quarterly and share these plans with our department the last month in each quarter prior to the quarter of delivery to enable our department plan and develop product within the quarter without being overwhelmed by continual request that we do not have the manpower to keep up with. The centralized demand channel also sowed how easy it will be to track demands and prevented overlooking or missing demands that come into the department. This led to a high number of quality error free products being delivered on time by our department and prevented demands from getting lost in a sea of emails. Our stake holders are also satisfied with the results. Sensitivity: Internal Approach In the future visualization tool will be instrumental in enabling our stakeholders clearly understand ideas that we are trying to convey and allow for easy alignment. However, along with visualization storytelling will also be instrumental in enabling stake holders focus on the message.

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21,366

VISUALIZATION TOOL Challenge & Selection: I often use visualization tool to share my idea or my understanding with my colleague when we are discussing about some projects or activity. Visualization or Visual thinking means to express your thoughts through some graphic representation or we can say that a way of communication to clear your thoughts. It becomes easy to pour your thoughts clearly into your colleague. So many of times, I use this tool through some software or drawing or making a demo video etc. Once, I have used this technique for a project. In a project, we were trying to make a mobile application. This application was about service providing for our college students. So, we know which type of features are needed. For making easy conversation I had selected this technique. Application: As I have mentioned above, we were trying to make an application. So, we had approached a coder to make a mobile application. He was from other college or sector. So, he was not exactly sure what are our requirements and layout. We were doing this project during study so many of times we had to make conversation about features and process through phone calls. He had to call many of times for query or discussion. So, it was consuming our time and he had to do changes many of times as per our requirements. But for making an easy conversation, I had made a presentation that describes our requirements and how an application should look like. Then, he got clear idea and that made easy to code for him. Also, that presentation had saved our time and daily calling. Insight & Approach: I have learned from this project that sometimes it is complex to explain someone that what is going on into your mind. So, there may be raise confusion during your conversation and it will consume your time also or it may produce something else. So, when we had made presentation, a confusion was removed and we saved time. Since, from this experience I have understood that this technique is easy way of communication. So, I would use this tool in my future at starting to have clear and better conversation.

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21,367

Using Learning Launch in developing communication between two teams. 1. Challenge Challenge is the limitations and dissatifaction in current communication between two teams that are in different geographical locations. The tools in use are standard ways of communication: telephone calls, emails, p2p chat, online meetings. Main concerns: *The teams feel that they are not getting enough status info about the projects ongoing in other team. *When info is shared between teams, it is often only person to person in email or chat, and other team members are not informed. *Lack of feedback for queries to other team. *Quick action is needed to improve the coordination of current urgent topics. 2. Selection: Out of the 4 tools, the Learning Launch looks to be best suited for this challenge, as it involves immediate action that we need, both teams can test out and give feedback from day one. The storytelling, visualization and mind mapping can also be alternative ways here in the longer and more thorough perspective. 3. Application: A simple team chat application was used to test the group chat between the two teams. The application starts with PC startup, has notifications when new info is added by any member – so easy to follow and automatically accessible. Different topics can be tracked, replies, mentions and search functions are available. Every team member from the two teams took it into use and specific period was decided, after which the efficiency of this solution is evaluated based on the feedback from team members and especially the usage of the new collaboration application. 4. Insight: The tool was received well and was found very useful by both teams. Here are the findings from the test period: *The exact ways of working, formulating and sharing the info in the tool will evolve with experience. *Peer pressure in „room“ with all people, especially others action and communication is great additional motivation to respond quickly to other teams queries. This looks to be one of the greatest findings using the new tool. *The info shared in collaboration tool reaches easily everyone, is simple to track as the topics are arranged in conversation style with the functionality is easy to find your request and answer. All in all, it is viable option to be used to improve the communication with the challenges the two teams have. 5. Approach: Here are the afterthoughts: *With one team using internally this specific tool it was the fastest way to get immediate action on the way improving the communication in urgent topics. Also they shared experience and tips using it. *To further improve the communication and if there are specific needs that are not met, the other design thinking tools can be used, some examples: - mind mapping to map all communication challenges for different roles and tasks in teams - adding visualization option to explain some topics in the new tool. - storytelling to understand and start with solving the specific challenges in communication

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21,372

Mind Mapping (Module 3) Challenge & Selection The first tool I used was the tool of mind mapping and visual thinking. To understand a problem concerning many stakeholders within a given sector. This was done to explore, identify and redefine the problem areas and its solutions. Mind mapping is a tool I use often with students, who are at undergraduate and post graduate studies who apply design and technology to solve their problems in day to day assignments. Mind mapping has been used here to map out all the elements related to the customer. This was done so that I can find relationships between the different elements on the mind maps including problems and possible solutions. Application I started the process by putting the main topic of discussion in the center of the paper. As the discussions with many stakeholders started to initiate, we started to add elements to the mind map. This helped us to keep tract on the ideas which has been discussed. If the ideas repeated, we gave them priority. The application was to find an ideal customer in each set of situations. We started discussion of customer behaviors and their daily activities which we placed a photograph of a board as a part of mind map. Then we started adding connections which were not very apparent at the start but started to revel itself once the mind map has been create. Insight & Approach I learned a lot from conducting this activity with several stakeholders including our team. The photographs were used to enhance the visual thinking and visualization so that we know and understand the customer behavior. The written and drawn maps were unbelievably valuable as it was quick and in the form of discussions they came out in a brilliant way. The very first step (what is) was to identify facts, elements, and problems. Once we had established the problems then we started using the design research (What if) to Analyse the customers problems to propose solutions. Then we planned a small prototype test implement in one the retails in the commercial capital. Conclusion Design thinking can be applied to any level of problems be it a system, service, or a product. It can bring out the deeper issues which a mere data cannot solve. Many managers are not willing to invest on design thinking as at the start design thinking tends to be ambiguous. But none the less the results which come are incredibly accurate. The solutions are very human centered which is the right way to solve problems. What Is, What if, What wows and what works approach has revealed a lot to me. Will look forward to use this amazing process and its tools in near future.

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21,374

Reﬂection-Storytelling Challenges & Selection I am a Stanford Ignite fellow and one of the subjects we were taught was design thinking.Out of which storytelling was one tool tool that I particularly liked.Storytelling is a unique tool that we used a lot in our line of business.Last year we launched a recruitment product namely a job distribution engine.Before launching it we did our customer validation exercise and based on the feedback we received we kept on modifying it till we ﬁnally launched it. After the launch we considered a Beta we wanted to track all our growth metrics to see where we stand after every 2 weeks. After a month we observed that growth hasn’t been that drastic.We again followed a survey based approach and sent it to people who were either our existing customers or potential customers.As it happened before we received mixed responses and although most of the responses were similar to the earlier feedback we received there were a few new ones. We then did a feasibility study to ﬁnd out which changes would actually make sense at that juncture.Next thing we did was to implement those changes as soon as possible in our recruitment engine.Even after making those changes after a few weeks we observed that the growth was again not that drastic and although people were signing up with us they were not ready to use the product on account of several reasons.In situations like these I have always resorted to storytelling in my previous line of work as a product manager and it seemed to work every single time I used it.I decided to use it this time as well and see where it takes us. Application Now storytelling is an art and if you can effectively practice it then it would take you places. We decided to do customer visits and got in touch with several customers. We requested them to allocate us a day when we could come down and sit with them and observe them while they are working to know more about their business.Most of our customers readily agreed to the request.Some of the companies that we were targeting were a little reluctant initially but did buy us some time to interact with their recruiters.We then went ahead and started spending time with our customers.In this process we extensively practised storytelling as an exercise where we could put forward our view as a short story so they can see the underlying beneﬁt that they can derive from our product.At the same time we also asked them to narrate their individual stories. Most of these recruiters or HR managers had never done something like this before and they readily obliged. After we heard their stories we realised we had a lot to do when it comes to taking care of the existing recruitment market.Most of these recruiters never had never done a drill like this where someone would sit with them and ask them to narrate their stories and it proved out to be quite an interactive exercise for us. Insight & Approach After our little exercise we came back to the drawing board to sum up the list of observations we made all this while.It was ground breaking. There were so many things which did not pop up during our customer validation phase as the conversations were brief. As opposed to that when we used storytelling this time we had a volley of observations and insights which we did not realise the last time. An example being the fact that earlier our customer segmentation did not take into account the individual needs of recruiters from different type of companies namely large organisations, medium sized organisations and startups. We found these needs to be dramatically different from each other which we had not factored in earlier. As we unraveled these individual stories we realised we’d have to create another product for the niche market which has the necessary budget to go for a premium product but lacks the time and resources to take care of recruitment. End of the day these large organisations wanted to recruit rockstar employees who can enhance the productivity of the organisation. Now with a string of these observations we made several changes to our existing product and created another product that could not only be used as a sourcing engine but could also pick up the best candidate for a speciﬁc job opening eliminating the rest.Right after we implemented that we saw exponential rise in our customer base and from 400 customers in 2 months we bagged 5000 customers at the end of 5 months. It turned out to be really fruitful for us. This course provided me with all the necessary literature that I needed if I were to successfully implement design thinking again in my business and I am extremely grateful to the staff for all the pains they took.

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21,379

Reflection – Mind Mapping Challenge & Selection The first tool that I used is Mind Mapping. I work at IBM and nowadays it is pretty common to see my colleagues using this tool to solve problems on projects or to better understand the client’s problems, needs and the best approach to address the solution, bringing customer satisfaction. As part of the sales team, I’ve started doing it on sales roundtables. Basically, the concept of mind mapping is to represent ideas and concepts graphically. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. Application We start in a white board with the main point of concern. Most of the time we use Post-It’s to make better connections and better visualize the lines with vibrant colors. Most of the time we prefer to have more people on the room, usually from different Business Units, to have a global view of the challenges and differing opinions to find a better line of business to meet the satisfaction, expectation and our client’s needs. When the discussion starts, we make a brainstorming session, where anyone in the room can stick a Post It or draw something around the main concern or objective, linking the dots and suggesting ways to overcome possible challenges that may arise during the project. These roundtable sessions, give us new possibilities, organizing new ideas and new approaches to mutable scenarios. After this first step, we list the main points, rearranging the primary links and connecting them to the possible scenarios, solutions and ideas. Always with striking colors we highlight the connection lines to get an overview of the context in which we operate. After that, we analyze the best way to meet the demands mentioned in the brainstorming process. Normally, we leave the room with good solutions and motivated to make everything that was said come true. We write down everything that is relevant to continuous learning and new sessions that may occur throughout the project. Insight & Approach What I take as a conclusion of the mind mapping process is that viewing a global context, where concerns of all business units are part of the result of design thinking, brings the benefit of a better team work, where everyone feels important part of building the best solution for the customer. In addition to providing better results, predicting problems and suggesting solution, the final product has better quality. This type of visualization, provides a better understanding of the root cause and the process as a whole. It brings better deliveries, better relationships and better learning from past mistakes. The technique of mind mapping can be used in various fields of knowledge, as well as the design thinking methodology. This reinvention of the creative process and humanization of the challenges, brings countless benefits to companies and industries that use them. A simple tool can indeed make all the difference for any company, as it did for the Big Blue.

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21,380

Storytelling My challenge is to get people to empathize with a 100% Mexican company that makes ecological products. The tool I chose is storytelling because it's just the feeling of empathy that I seek so that people can be encouraged to buy products. I would apply the select tool when telling the history of the artisans since most of them come from very difficult situations or violence, the founder was one of them. The beginning of the company is full of uncertainty and problems, that possibly leave the reader thinking and wanting to hear the outcome. Thanks to applying the tool correctly the brand will position itself as a company with a great history of improvement which also cares about the environment and provides opportunities for people with disabilities. That leaves the feeling to people of being doing the right thing and also helping a good cause I wouldn't apply another tool I feel is the most effective and the fastest to reach people for their cause.

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21,382

Example Reflection – Storytelling Challenge & Selection I work as a supervisor in a call center and training new agents before they start serving clients is very important. The storytelling has allowed me to transmit my knowledge of how to treat clients according to their emotional state, the experience allows me to know what tone of voice to use when a client is angry and what phrases to say to calm them down. I tell each agent in meetings about my experiences and how I attended them, in this way I not only pass on the knowledge of the processes they must learn but also knowledge based on experiences thanks to storytelling. I use these stories to create strategies on how to serve annoying customers and thus improve the perception of the quality of customer service. Application Each person is different so what works for one does not work for another, with the Storytelling to a new agent training you was able to prevent a customer from canceling. This client did not understand that his billing cycle is every end of the month so that the first five days he must pay for his internet service. As the client did not understand this cycle, he thought he was paying double, the agent who attended him applied the narrated story that I told him in which a client thought that his credit card was debited twice in which to solve He asked to open the debit history of his card in which it was possible to verify that the bank had debited him 1 only time in the period of 1 month. Based on this story, the agent first calmly offered the client a coffee, then asked him to open his debit history in the confirmation that he was debited only once a month. After the agent explained the billing cycle in this way the client was calm and decided not to cancel the service. Insight & Approach It is easier for each new agent to learn about the processes by reading the manuals, but serving a client is a completely different world, the knowledge gained from the experience of sitting down and serving kind, rude, pushy, grateful clients cannot be captured, young, old or professional. The narrated stories allowed me to give a very powerful tool to the agents to solve problems in view that it counts from how to talk to the client, how to recognize their emotions and based on that, give a solution that is found in the manuals. Based on the stories told, I will raise all the following training courses for the new agents of the company where I work.

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21,383

In today's world, technology plays a crucial role in our daily life. One of the milestones in technology using the internet in our daily lives and the other milestone is that connect everything we use in everyday life through the internet. Cars, refrigerators, TVs, etc. things we use in daily life so commonly and, we connect them through the internet. Control things through the internet give us safety, simplicity and easiness. We call it the internet of things, and it is going to change our lives near future. Application; Internet of things can provide us control, improve the gadget we use and connect things we need. For example, the simplest gadget we use in our daily life is refrigerators, and we can even take benefits from it through IoT. Insight Whenever we cook or need to snake at home, we realize we forget something or something is missing in the refrigerator. Through Iot we can control what we have in the refrigerator, what we miss or even what we will need in the next couple of days. Approach After we spotted what is in the refrigerator, we can start to make a list what we will need for the next couple of days. Whenever we use things from the refrigerator, it can be updated online automatically. And remind us whenever we go to the market. Iot will make it our lives easier, more comfortable and more independent.

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21,387

Reflection – Visualization Challenge & Selection The first was to use the visualization tool or visual thinking to achieve generalization of the problem of problematic problems in various multilateral interventions before attempting to identify and identify possible solutions to solve the problem. This approach is our clients, government agencies, US citizens, corporations, corporations, and citizens who use their customers to modernize their mission or to modernize their services. Straw is used to visualize a problem-technology sector, in order to determine the relationship between the mutual relations and the possibilities that the purpose of the elements, borders, and a set of questions or requests to discuss the issue with various questions to learn from each other and in the process of determination of the main components of solution Application I started the process of creating a graphical problem with the domain's straw man. To develop straw man graphic, I'm drawing from any available material to understand the environment. The current content will be either functional or procedural, training materials, marketing materials, mocking or other auditing reports. If the material is unavailable, I take unofficial interviews with one or the three partners who take the lead in my contact. The situation is fitting, so I'll borrow the idea if the "front-phase / back-stage" research in previous research, the David Gray book "Connected Company" will do. There is no need to interact with the internal processes and client service that the service provider has to intervene. What I often started with is the template, which is the value of the partners and the value of partners in the chain venture groups to identify other institutions, such as Congress, GAO and Trade Unions A right-wing provider and executive organizations have a column on the left that can create barriers to identify how the organization works. Straw Man Graphic is simple with Visio or simple shapes and icons available on the Internet. The front- phase / back-stage scenes do not work, I will do a different type of scene, or based on the high-level process flow to different streets, or swim in to another format. For activity, I will split equity partners in groups of 5-6 partners, each representing different organization or interest area. Each group receives a larger size poster called Straw Man Graphic, which can be written directly and used to make sticky notes to comment. I give two or three questions to answer them: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I will give about 20 minutes to discuss the questions and graphically mark it. When each post marks my posters, I answered one of those three questions. Reports of each group indicate that there are parallels in the perceptions of each group, and then there is an additional copy of additional insights from discussion in the graphic group. After the session, I am designing the poster of each group as an articulation, in which a view is created which includes sharing with group discussion and adding new insights, and then with one response, an updated graphic Makes and changes the accepted people to accept as a group. Insight & Approach I learned to work with this group is that many gruppukalilumulla Graphic - Graphic revised, especially in their response - they are working to fix the problem, it is important to strengthen the understanding, if they occur in a part of the process to be more valuable to share their knowledge Gimp they are running Inekkuriccum pankuveccatumaya the study. A graphic group is a discussion center that allows graphical stockholders to share their ideas and develop insights into the possible root causes for their problems. When they create graphic from a blank slate through a cooperative, they begin a conversation with a straw man jump. They can quickly identify where they are in the graphic - or if they are lost - rather than take the time to recognize them, you can get new information about the relationship between major institutions. They recognize the variables in the affected area - that is, helps to identify the things they know. They will have to provide the information or information available to the variable. I understand that the most valuable view shared, comprised and studied. Visualization functionality will be used as an early stage of my next thoughts. Then the graphic graphic with their collective response can work as a reference tool in their remaining periods.

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21,389

MY REFLECTION - LEARNING LAUNCH I have been using this tool much time before, but I only learned that it is called the Learning Launch. I have been a product developer for many years, but unfortunately, my products didn't yet reach the big market. Well, I am from a humble country that does not have many open innovation avenues, I think. Though I love to enter my products to local and national contests at least and to some like-minded people with whom I share my humble technologies. As I have mentioned, despite not getting my products into the market, I get to leverage on it because I am working in academe. As a faculty member, I get promotional points for the technology products that I make, creating more of them. Challenges When conceptualizing my product, I usually start with observing people. Whenever I observe some discomforts in what people do, I get to think of innovation for simple technology. I use to watch children writing, older people eating, artisans do their work, and so on. I get to observe what tools or technology if there is any that they are using to have things done. For one specific example. I have observed how my wife holds a pen when she writes. She had been adopting a particular posture in writing that is so stressful that she even developed a hard lump at a portion of one of her fingers because of the pressure of the pen on it every time she writes. My curiosity was furthered when I saw my young son as he started school and started learning to hold the pencil to write. I am a drawing teacher and the first skill I teach the student is the proper holding of the pencil which is comfortable and allow ease of movement in creating all lines and shape using it. It came to my mind that maybe I can provide a technology that will teach young people to learn to handle a writing implement earlier. And for older people to correct their holding of the pencil when used to using the incorrect posture. Selection I thought this is where the learning launch tool in product development became useful to me in my product development endeavors. Whenever I recognize some discomforts, paint points, etcetera, I do sketches of possible embodiments of a product on people. That's where my state of saying, "I got an Idea" that Heiko Kaiser referred to in his video on Learning Launch. The Learning Launch tool is the right tool for innovators to validate their idea without falling entrapped to what he calls the "confirmation bias," which I believe from my observation is familiar to many inventors. Most often, inventors fall into the thinking that what they have created or conceived technology is the answer to the problem. Fortunately for me, I don't fall into this trap. As a practicing patent drafter, I learned ways to validate my idea, which falls in the Learning Launch tool's coverage. Application When I get into an idea, it became my regular part of the procedure to validate an innovative idea to do a prior art search or commonly coined as a patent search. In doing the prior art search, I look for existing products, procedures, or processes which address the issues that my proposed product attempts to answer. Doing so, I can avoid what Kaiser said about our "own judgment" of our idea. Searching for related technology to my product serves some purposes. First, I get to know whether my product is novel or not; if it is novel, it can have the freedom to do business, especially if patented. Otherwise, I may dismiss the idea of continuing the development of the product. Second, it allows me to improve if I find a very close product to my product. I can add more features that can add value to my product. Third, it gives me an idea of a good market for the product, mostly if the related technology is selling. If the competing product performs well in the market, adding up or improving my design criteria to produce more features would probably perform to the competing product level if not better. As a result of the validation, I go back to my drawings. I use a 3D modeling application in my designing works. That, for me, is a cheaper way of creating preliminary prototypes in graphic forms. Like most designers, I do different configurations of the product until I reach the optimal one that "wows" me. Fortunately, 3D printing is now cheap. I can do several prototypes of my products now than before using the 3D printer. It allows me to produce test pieces that I can show people to test. My work is a consumer product, so that anybody can relate. For instance, the one I mentioned, which is for improving the pen or pencil holding posture, can be 3D printed for 15 minutes. For that particular product, I was able to produce many samples. Next, I asked people who may find the product useful to try using it. That further validates the product's effectiveness in addressing the issue that the product intends to do. I gave the samples to them after testing as a token. I consider the user's feedback for further enhancement of my work. Fortunately, that product won first place in our local Invention contest sponsored by our Department of Science and Technology. This course in Design Thinking validates the procedure I have been using, which gives me a good result. I have been using this procedure for all my product development activities. This course emphasized to me to consider more the intended users' insights about the product we want to develop. Insights I have learned from the tools that I used, which I have a name for it now because it helps me create a user-centered product. A product that the user becomes your co- creator, as Mona Martinez has said. Instead of relying on or claiming to have a bright idea, it is best that the idea will be validated by the people who were the intended users of the product. I must admit that I have also been in that state of having a "confirmation bias" before, but the Learning Launch approach had changed the results of my design activities when I used it. Approach Learning from the lecture of Heiko Kaiser, I think I will give the Learning Launch tool more consideration in the flow, as presented in this lecture. I think I will provide more concerns about selecting people that will be validating my product or products. That said that these people should represent the end-users of the product I am creating. This way, the result will be more reliable, primarily if I can engage in business. Also, learning the other tools poses a challenge on my part, which I would be happy to do so if an appropriate situation requires their application. Images of the handwriting postures without and with my product

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21,390

Reflection – Learning Launch Challenge I am a consultant in new ventures and innovation strategy and my task is to assist companies in their innovation process. One of my project has concerned a Real Estate company willing to integrate its offer with innovative services. The company established a partnership with a Tech company to develop a highly sophisticated IoT solution to manage lighting, temperature, ventilation and several domestic appliances. Thus, the tenants could monitor and control their devices through their smartphone or with voice commands. However, the majority of its tenants didn’t want to buy the IoT solution. Therefore, the Real Estate company engaged me and my team to understand what didn't work in the launch and to prototype a new solution. Selection Our team went through several design thing activities and tools. We have exploited interview and ethnographic research to understand the tenants’ needs and their preferences. We discovered that the IoT solution developed was too sophisticated and hard to use for the main target of the Real Estate company. The customer co-creation process allowed us to identify the integration of a touch screen display as a way to simplify the use of the IoT solution. Finally, we tested our solutions through the learning launch. Jeanne Liedtka and Tim Ogilvie define the learning launch as a tool that enables to create an affordable experiment that lets customers experience the new solution, to test key assumption with market data. In other words, the learning launch is a tool designed for quickly test a prototype. The purpose is to learn and then improve. Application Our first learning launch focused on testing user experience and user interface. In particular, we wanted to see if the touch screen display was intuitive and easy to navigate. We have set up a house in which we have integrated the new solution and we let a group of tenants experience it. We observed how they moved around the house interacting with the technology and we questioned them on the problems they encountered using it. Specifically, we were looking for discomfirming data that would prevent some of the potetial customer to buy the IoT solution. Based on the feedback received during the first learning launch, we have optimized the IoT solution. We have further simplified the menu in order to offer a quick access to the various functions and we have included a virtual “navigation” of the house to manage the automations. In addition, we have also given greater prominence to the section that indicates the expenses as the economic saving is the main reason for purchasing IoT solutions. After having made these changes, we performed a second learning launch. During the second learning launch, we noticed that tenants interacted easily with the technology and we perceived their satisfaction. Indeed, we collected a lot of positive feedback as well as requests for the purchase of this IoT solution. When the Real Estate company’s executives saw the results, they decided they didn’t need further pilots for learning launch and they elected to scale the new solution immediately. Insight By applying the learning launch tool, our team was able to design launches to test its assumptions. Our assumption, generated by asking the what-if question, was that the tenants would have been more likely to buy the IoT solution if it had been integrated with a touch screen display. The learning launch is a tool exploited to reply at the what-works question and to define the boundary conditions. In other words, we investigated under which conditions our idea would have been a good idea. The test proved that our assumption was true and that the display would have actually simplified the use of the technology. So, we tested and refined the prototype until we reached a solution that satisfies the potential customers. This process allow us to minimize the cost of conducting experiments by working in a fast feedback environment. Collecting the opinions of the potential customers allows us to identify the solution’s weaknesses and to improve it. In fact, the mantra of the learning launch approach is “fail early to succeed sooner”. Approach Given that our team already gone through several design thinking activities and tools, the learning launch seemed to us an appropriate tool to pursue the innovation process of the Real Estate company. After two learning launch, the client was satisfied by the results and proceeded to the official launch. We will use the learning launch also with other clients as it has proved to be an effective tool for understanding customers’ needs and their preferences. In fact, customers' opinions are traditionally listened after the launch, which makes more difficult and expensive to make changes to the product. Instead, the learning launch allows activating an iterative process in which the solution is tested and optimized based on customer feedbacks before the launch, enabling companies to save time and money.

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21,392

Example Reflection- Mind Mapping Tool Challenge & Selection After having an extensive meeting to discuss the wants and needs from our client/stakeholder, we developed a plan prioritizing the goals, tasks, and pertinent deadlines to meet the fulfilment of our client’s product through the use the Mind Mapping tool. We use the Mind Mapping approach to focus on the specifics of the “what is” stage of the product’s design and development processes. Our client is an organization seeking implementation of a software that can manage their companies day-to-day business activities. As result, we begin to execute this by mapping out the project into groups of ‘sprints’. ‘Sprints’ gives us a broader view of what went well, what went wrong, and what needs improvement. In addition, we use the mind mapping board to visually identify patterns, trends, and comparative analysis to build our backlogs. This allows us to track the progression of the project while tackling the goals in each ‘sprint’, making it more manageable to produce a final product for deployment. Application The first phase-Planning/Strategizing. We identified the central idea or goal of the project. As previously stated, our client wants us to build a software that allows them to better manage the day-to-day activities of their business. With that in mind, we first identify the central point – which is, build a software that can manage the day-to-day activities of the organization. We then take this central idea and build the visuals for our mind mapping tool. On the mind mapping tool board, there are main branches to centralize the key details of this project. This consists of (Planning/Strategizing, Planning, Discovery &Test). Once this is put in place, we have dedicated a few months solely for gathering information and related data to move this project forward. Second phase-Planning. The next phase is one of the most important phases of visually mapping out this project. This allows us to dive deeper and look for patterns or trends. We use these patterns and trends to analyze and determine how to move forward into the next phase of development. The details in the process planning allows us to identify how to assign the tasks to each team member. With the information we’ve already gathered about the organization and their needs to have this software built, we disseminate the responsibilities into parts visually on the mind mapping tool to show the branches extension from the core central idea. The key information we will focus on is analysis and discovery, laying down the statement of work, carving out the project timeline, identifying the project sponsors, stakeholders, and relying on the subject matter experts. Third phase-Discovery & Test. During this phase, we have enough gathered facts to decide on the proper requirements, user stories, and what’s needed for the development process of building this software. Now we move on to demonstration for the user requirements. This phase gives us a snapshot of how the project is progressing. Using the information from the demonstration, we can make adjustments or move on to the next ‘sprint’. Insight & Approach Takeaways. In mapping out the key details of producing a product for our client, we came across some technicalities that needed attention and revamping. After launching a test pilot for our stakeholder, we look to see if the software is ready for use. During the performance test, we tracked the progress, reviewed, and reported our findings. With this information we can visually outline and define the needed changes and determined how much time were allotted to finish out this project. The team will note any and every detail from minor to major glitches, checking for delays, bugs, functionality concerns, and overall flow of the software. After evaluating the data and reviewing the results of the test, one thing we’ve decided as a team is to execute more tests periodically throughout the phases of the ‘sprints’. In doing so, this allows us to track, address, and make adjustment with issues that may arise much more quicker. This also reduces the amount of times we need to test towards the latter end to prevent any unforeseeable issues arising at the final stages of this project prior to deployment.

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21,394

In the near future I am tasked with planning a long school trip for roughly a dozen college students across middle America. There are many different types of tourism events we can imagine visiting, such as museums, landmarks, natural parks, amusement parks, shopping, etc. As designers we want to know what is of most interest to the travelers, and any connections or if a particular series would be of special value. I envision the mind mapping tool as a good way to collate our brainstorms on a wide variety of activities available to us. I chose it especially because I do not want to impose a schedule on people without first attempting some communal consensus. Mind mapping is a tool in which customers (or in this place each of the travelers) has an opportunity to weigh in on the many possibilities discovered in the “What is” phase of the design cycle. Typically a mind mapping session involves each participant or stakeholder being shown a gallery that includes every possible option. We then ask them each to prioritize the various options, and then cluster similar topics together. Finally, these same stakeholders form small groups to assign simple or brief themes to the clusters, and discuss insights that link topics within clusters and link one cluster to others. Given these insights the designers (or trip planners/supervisors) can shape our “What if?” scenarios to the most important criteria highlighted by the stakeholders. An important question at hand here (which I now paraphrase from the lecture videos) is: “if anything were possible what criteria would our design meet?” When I attempted mind mapping with the group at hand I found they were more interested in variety than in clustering by topic. So I think the insight is that they wished to cluster and then select the “cream of the crop”, i.e. pick the best option in a “nature” category, “museum” category, etc and include that as part of the trip. They were also more deferential to each other than I expected and accepted a general premise that a trip with a large group of people should include a diverse set of experiences. I wonder if instead I had tried a “learning launch” instead and asked them to explore various itineraries, the results would have been different. I think probably it is better to get input as early as possible, as in a learning launch a designer has already rejected a lot of possible scenarios. It is easy to brainstorm a ton of options, and to plan itineraries given certain criteria, the best place for stakeholder input is in prioritizing options and building consensus at that middle stage. In future I might try to include some additional constraints as the stakeholders cluster and prioritize (distances to sites, costs associated with certain sites). I do not know if this takes away from the elegant simplicity of mind mapping but I do think it fits with the theme of asking stakeholders to offer their own analyses and conclusions without much bias from the questioner/designer.

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21,397

Example Reflection – Storytelling Challenge While interning as a salesperson for an IT & services based company, our team was facing strict challenges in the marketplace while trying to sell the product since the product was based on a new technology and due to unawareness of the technology and insufficient marketing campaigns because of strict budget had made the customers really sceptic about the product we were trying to sell. There was a major reliability issue and nothing seem to convince them to trust what we were selling could benefit them. Hence, it was getting difficult for the sales team to push the product in the market and generate revenue for the company. Moreover, strict sales target made the whole process really painful since we were not able to meet the expected targets given to us. Selection I resorted to the method of storytelling as it puts the human beings and their experiences front & centre and the takes the listener along on their journey. The purpose of selecting this tool was to build a more logical, emotional connection and a larger purpose behind the process. Moreover, to connect the customers with the product. Application The intention behind connecting a storyline with the product was to make the customers feel attached to the product. Earlier I was trying to sell based on facts, but this time the product remained the same, and all I did was change my sales pitch and started to sell the product based on story. The protagonist here was not the product, instead the client I was dealing with and I took the supporting role to my client. This storytelling technique helped me to learn about my client’s pain points, perspectives and needs. And this is when the clients opened up to me, I was able to develop a more meaningful conversation with them. I opened my talks in a way which made them ponder upon the challenges they were facing currently and how as a person in supporting role I was offering a product that could make their life convenient. I also used to quote my personal and my other client’s experience with the product to the new clients and hence they were able to better relate themselves with the problem my product was offering a solution to. Interestingly, after a few sales encounters, I was successfully able to close the deals and to my amazement I was able to meet my target as well. When my team members noticed this result by introducing this tool of design thinking into my daily process, they adapted to the same and as a team, we gave considerably far better performance than what we delivered previously. Insight & Approach This tool is amazing! I never would have realized its importance unless I applied it and saw the result myself. The task which seemed so hectic and pressurizing earlier was now done in an interesting manner with much better results and deeper relationships with my clients and customers. It was because I was able to understand my customers in a much better way, I was able to gain their trust and form a bond way beyond just the business transactions. It was because of this that the customers felt more connected to the product and saw it as something that could resolve their issue and hence were happy to buy it and associate with the organization. It was because I used storytelling and kept my customers to the front & centre, both the parties were on win-win. Taking this experience into consideration, I now try to include more and more storytelling into my process since business in not just about money transaction but a long term relationships with customers.

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21,398

Reflection – Mind mapping Challenge I work in the IT department of my organization, and we had to understand and solve a problem that was very common in the regulatory department. The analysts of this department often have to prepare a new norm or regularization related to a problem identified internally in our organization or because of a new law that must be fulfilled. To develop the new regulation, they must think, study and search for every impact that it will take inside and outside the organization. To accomplish this job, they need to access data inside the organization and do analytics and other studies to finally finish their first job, which is the regulatory analysis impact. The problem with this task is to find, access and understand the data related to the new regulation. Selection We worked together creating a mind mapping to visualize everything that was connected to this task. A Mind Map is an easy way to brainstorm thoughts organically without worrying about order and structure. It allows you to visually structure your ideas to help with analysis and recall. It is a diagram for representing tasks, words, concepts, or items linked to and arranged around a central concept or subject. We chose this tool because it is very flexible to insert information related to the subject and because it is easy to use. We made a diagram to relate the personas, the tools used to search for data, the other departments involved, and everything that was interacting or influencing (positively or negatively) to conclude that job. We used this tool manually; we draw it in a white board using different pen colors. Application With the visualization of all items related, we were able to organize the similar ideas and similar situations and have some ideas to improve the process of accessing the data, understand them and finally be able to implement the analysis (the regulatory impact). With the mind mapping, we were able to see and select where we could act first, trying something new to help to solve the problem, or, at least, to minimize it. We wanted to try a first solution and check if it would help in this way. So, we started to catalog the organization data with some metadata to help the analysts to quickly find the information they need for a specific job. It was not the perfect solution, but it was a beginning and, indeed, it has been used and will be improved to accomplish more needs. Insight Using the mind mapping tool was a very good experience for everybody (IT and regulatory analysts), because we were able to visualize more clearly the aspects of the problem, who was involved in some situations and what problems we had. With that tool we could understand better each other, “speak the same language” and focus on solutions. Approach For next time, we will use more digital tools to save the progress of this work, so that we will be able to evolve our mind mapping over time. Other approach that we could have used for this case was storytelling. We could have some stories narrated by regulatory analysts to make explicit their difficulties in doing their job.

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21,399

Storytelling - Empathy Challenge and Selection: I am a member of an organization’s operations team. We work in a highly regulated atmosphere. Our clients are onshore and they send us work on a daily basis and we charge clients on hourly rate. Our work is seasonal. Employees are our assets and our clients typically use us when they are in high pressure. We work on extremely tight deadlines and uncertainty relating to work inflow. Our work quality and turnaround time determines our moving up the value chain and increasing revenue. We also need to build relationships with the onshore counterparts which means having regular connects etc. which then requires us to stretch our days. One of our biggest challenge is to build relationships with the onshore customers as their time zones are different. Our employees need to be motivated constantly to constantly meet expectations. I spend a lot of my time coaching them and also motivating them to perform and show them the path ahead to keep up the aspirations as well as understand the business goals. I also need to align their personal goals with the business goals. We have regular catch ups where I share with my team my stories both personal as well my experience at work. This time I use for introspection as well as I ask them to provide me feedback on what they would have done differently. Similarly I encourage the team members also to share their stories and we all would collectively introspect. This as a team helped us be open to feedback, arrive at solutions and also get another point of view. I used this format to also solve work related issues where we have participative decision making. It could be related to a tough client or meeting deadlines etc. Application I have a story about using story telling. In one of the regular catch up the discussion point was on a client feedback. We had received a constructive feedback from a client and we had realized that the reason for a feedback was more related to the fact that we had not built any relationship with them. I was talking about pressures that the clients face and my experience of working onshore. I wanted my team to be customer empathetic rather than just focusing on client delivery. We are dealing with humans in the end of the day and we need build relationships in any business. Quality is always a given however building relationships helps in sustainable business. If we needed to that we need to spend quality time engaging with them and understanding their requirements. The team member working on the client was stressed and turned emotional. She vented out her anger on the client’s stringent timelines and not being responsive etc. I recognized she needs to be the “Princess for an hour”. I let her speak and let go off all the anger. I asked her if we can go out and take a breath of fresh air rather than be stuck in a meeting room. While we were walking I let her do all the talking and just asked her probing questions. Insight & Approach While she was talking she was visualizing and also self-reflecting, she mentioned that she knew that the feedback would be bad. She knew it as she was not able to build relationship with them or understand the customer’s requirement. She was not able to do that as the client’s time zone was not matching due to her personal requirement. She had a new born kid and she needed to get home early and concentrate on him. It was an eye-opener for me because I could see that she was going through a guilt for months as she was split between meeting both expectations. I thought it was the right time for me to share my story, I told her about how difficult it was for me to work when my mom was going through a health challenge. I had to manage teams during the day, customer calls in the night and hospital runs and doctor’s discussion. I spoke to her on the emotional and physical drain I went through. I also shared my daily routine and some tips and tricks I used to get through the time. We both came up with a solution on how she could come in early so that she can have meetings with the onshore teams in their evening. I came up with a plan to give her clients in the same time zone that is convenient for her. We worked on a daily routine and finally all turned out to be good. Now she is a happier person and a high performer. We both collectively shared this story with the Women committee and came up with a mentor mentee program. This program helps women professionals’ to get guidance from women leaders and identify solutions for their problems. I never knew that telling stories can be such a powerful tool. This course has helped me realize the impact of this tool and use it in a better way.

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21,401

Mind Mapping Exercise for Candidate Engagement Challenge & Selection: I work for an organisation which focusses on learning and professional development in financial services industry. Our flagship program requires a candidate to complete 3 levels of rigorous exam. Post clearing the exam, a candidate needs to fulfil certain criteria and apply for membership of the organisation, this will allow them to use the official designation against their name. The challenge we have come across in certain developing markets is the growing number of candidates who did not get their designation even after spending on an average 3+ years to complete the program. In order to address the challenge, a cross functional team was put together to come up with potential solutions. ‘Mind Mapping’ was identified as an appropriate tool to work on the challenge. The tool was selected to identify the ‘What is’ by exploring insights from reviewing multiple sources of information including past surveys, third party research, candidate registration demographics, and other data from direct engagements. The team formed colleagues from candidate strategy, business intelligence, professional learning, employer engagement and marketing. The team felt mind mapping would be helpful as there are multiple data sources that can be reviewed, and it is important to link them together to gather insights and behaviour trends of the candidate community before a solution is explore. Application: The team of six was divided to review different pieces of existing data sources and produce their own insights on the problem through the source they have reviewed. To keep the effort focussed, we decided to only look at data for one country to begin with. The feedbacks were saved it to a common file for others to review. This task was conducted virtually as the team was present across multiple offices. Each individual then supplied their thoughts on the insights provided by their colleagues. All views were gathered together by the project lead. The next step was to cluster the insights into common trends and look for connection between them to establish criteria for ‘What if’ stage. Insight & Approach: There were some key themes which emerged from the exercise. Some of them include candidates do not have relevant work experience to fulfil criteria for membership, they don’t understand the value of membership, cost vs benefit was evaluated by many, support from employers in paying dues of candidates, conversion trends better among recent passouts, etc. The trends confirmed some of the hypothesis the team had thought of before starting on the research work, data only proved that we are on the right track. Once the major challenges were identified, the team came together to work on 2 or 3 challenges to be addressed in the first instance. Careers was a key ask among those who had recently completed the program, so a team was put together to come up with a project to identify potential solution to the challenge. Among those who had 3-4 years of experience, it was important to keep them engaged and articulate the value of membership. This was done by putting together some ‘napkin’ pitches on direct and online communication, which did not involve significant finances and can provide quick feedback. The implementation is now at its initial stage and the feedbacks are reviewed fortnightly to identify if we continue to move forward or drop the idea.

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21,403

A) Challenge: I came up with a challenge for creating a platform where you can pick parts for your pc and visualize how the final build would look like. It would help a first-timer or even a slightly experienced person to check how their build is gonna turn out. B) Selection: I have selected the following tools:- Visualization Storytelling Learning Launch 1. Visualization: This is one of the tools I have applied to better understand and express my ideas and goals to fellow developers. 2. Storytelling: This is a tool we will be using later down the line to create a cause that people can support and contribute towards later. 3. Learning Launch: This is a tool that we will be using to get accurate critique of the product as well as test the proof of concept. C) Application: Starting with visualization, we used this tool to share our ideas and thoughts and come up with a solution for the challenge we came up with. This tool also enables us to present and understand this idea from the barebones. It also helps everyone stay on the same page. Storytelling another tool that was used. After discussing what needed to be done, what we needed was a way to sort of promote the idea to the people who it might affect the most, or the people who might be interested the most. We used storytelling to make people understand our product and get their attention as storytelling can help people relate to the actual challenge and tell them what makes our product the best solution to that challenge. We were able to get people who were willing to invest time and money into this. Learning Launch was a very convenient way for us to get accurate and honest critique as we were able to get the thoughts and feedback of people who were testing the product. This would have been different if it was just us testing our product with our personal bias. It was nice to have external thoughts, and were able to improve on things and reach out for an even bigger audience with an even better final . D) Insight: Using these tools made our process of innovation very organized in a way that we have never done before. We were able to get a lot of good inputs that helped make our final product really good. The whole process was a lot more streamlined as a result of using these tools. These tools also helped increase our productivity as we always knew what we were working on. We were able to also avoid a lot of issues that could have occured at launch during learning launches. We were able to see consumer reactions and take their feedback to make the product the best it could have been. E) Approach: We should try to learn and use more apt tools that would help us in organizing our project better and also as we understand the benefits of integrating these tools into innovation and product development.

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21,404

Mind Mapping: A Design Tool Challenge and Selection Working as a Graphic Designer, an exchange of ideas with a client is very important to have a common understanding of what is the desired outcome or a product. Design includes elements quite similar to problem solving as we need to sort out an entangled problem by providing a solution and present it in the manner which is easily understood. I often communicate the ideas and options tailored as per the client's requirements. For example: creating a logo. As a lot of details are to be discussed and it's not possible to perform the entire task to provide the client the end product in the first round, as that will lead to wastage of resources, time and energy, as changes keep happening throughout the process of working. Hence, the task is made easier with a design tool called 'Mind Mapping'. Mind Mapping is a technique comprising of graphical elements such as word bubbles, pictures, drawings/ doodles and any such thing that could create a visual stimuli to help share a thought process amongst a group of people or team working together to reach a particular goal. It helps to share the thought process with a client so that don't feel lost and can't form links of reasoning. Mind Mapping plays a big role while brainstorming for ideas. Even working by myself, Mind Mapping helps to choose and find answers to the problems being faced. It helps a lot in decision making. Application A logo design requires work on elements like shape and style, color scheme and how the desired message is being conveyed. I start out by jotting down the points as discussed in the brief provided by the client which starts the brainstorming session. A Mind Map is created by writing down the first word that matches the brief. It could be an emotion, a place , a person and then the maps starts to expand on the word that was initially selected. Further, some images can be attached to them to narrow down the solution with visual aid of colored pictures and moodboards. It keeps the thought process very clean and organized. I've applied the technique of Mind Mapping by making use of word chains and collage of pictures. Word chains have helped to work on goals to be achieved and expel out ideas with precision. Collages and Mood Boards help to maintain a vibe using color schemes, theme of the project and creates a concise background to build your work on. Insight and Approach Design thinking has helped me channel my thoughts in a productive manner and keep the process flowing. It has helped to collect and have an organized presentation to be shared with other parties. Not only does this save time while working but also adds interesting things to the presentation that catch the viewer's eye and grasps their attention- making them more engrossed and be attentive towards the discussion. This helps when communicating with people who aren't necessarily from a creative background. It opens a door for endless possibilities yet maintaining the path of 'what is wanted' by the client, which is a great dynamic for creative problem solving. I've experienced that different applications of Mind Mapping works differently in every scenario. Enabling yourself to know what kind of thing is to be used with what kind of interaction is very important. Mind Mapping is a versatile tool and should be used often to covert thoughts into plans.

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21,405

My storytelling I started the hobby of bodybuilding at a very young age around 12 years of age to be passionate to see all the admiration that physical ones took away. When that real devotion really aroused was when I started training seriously, everything was to because I felt in love with a girl, who in the end I never had anything, but it motivated me to create changes in myself. That awakening within me and that internal motivation was what transformed me into what I am today, a complete disciplined in the world of bodybuilding All these years have been of learning, failure and error, and after each of them a new learning that has undoubtedly taken me far, by instructing me and contributing to the same society by remembering where I come from, how I started and everything that I wish I knew before I started during my early years. I give back to people who need help who come to me to ask me if I do it well or what I think of some things or tips to generate more hypertrophy It fills me with great pleasure to see people who tell me, I came to this for you, you were my motivation or admiration, that for me has much more value than anything else in the world

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21,406

Storytelling 1. Challenge I work in the Finance and Budget Section (FBS) of a large international organization. We use an Enterprise Resource Planning (ERP) Software. When a payment is processed, certain background checks are made against the data. If these checks do not have a positive outcome the payment will be in error and not be paid. I often have to explain these processes to colleagues from outside of FBS, so they can understand what they need to do in order for the payment to be released. I have tried to explain this is financial terms in the past, but this has proven difficult for colleagues to understand. 2. Selection To move away from financial concepts, I wanted to relate the process to something, which colleagues already understand from their lives outside of the office. I felt storytelling could help with this. Storytelling is the process of providing people a connection with the piece of information we are helping them to understand. In doing this, it is important to understand the audience, their own knowledge and the language that they will be familiar with. It is also important to have a clear sequence of events in building up the story, so we can take the audience with us. 3. Application In the ERP there are two background checks made. The first is to ensure that the payments falls within what has been included in the approved budget. The second is to ensure that there is still cash available to make the payment. I therefore tell the story as follows: Imagine that you are going to do your weekly grocery shopping. The first thing you will do is to check the ingredients and other items that you will need and write a list. This list is like your budget in the ERP. It is what you need to be able to produce the output that you wish for. Then you go to the supermarket and carefully only put the items into your trolley that you have included on your list. You are confident that you have kept to your list. However, when you get to the till to pay, even if you have been very careful with your choices, if you don’t have enough cash, or balance on your bank account, you will not be able to buy the items in your trolley. Most people seem to have had the experience of getting to the till and then the payment not going through, so this adds to the understanding of what the background checks in our ERP are set up to achieve. 4. Insight Colleagues are understandably frustrated when our ERP does not allow a payment, for which they are responsible, to go though. They often react by telling me that they have set up the budget and that it has been approved. This story has allowed me to link the system process to something which they understand in their daily lives i.e. that they also need to have cash or sufficient balance in their account, for the transaction to go through. This insight allows them to take appropriate action in the system. I have been surprised by how effective this simple story has been and would like to use the technique more widely. I am involved in developing and improving processes in our systems, which is why I wanted to understand more about innovative design thinking. I believe we could gain new insights into these processes by finding similar examples from our own lives and developing stories around them. 5. Approach I think story telling was a good approach in the above example. An alternative would have been visualization, perhaps requesting the colleague to draw the system process as they understood it. This would show which piece of the process was not clear. However I think would be quite threatening, since it was mentioned in the course, that people are not confident about their drawing skills. Storytelling is not threatening and provides a different perspective on an issue, providing insight and understanding.

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21,410

Redesigning a Mobile App – Learning Launch Challenge I work on various projects for our company’s Digital team and my main challenge is to work with stakeholders and the external design/development vendor to build a much-needed improved mobile app. The stakeholders comprise of 8 different regional representatives, each with their own list of desired features for the app to improve the experience for their users. The challenge is to uncover exactly what the user would like from the app while taking as many of the stakeholders’ useful suggestions into consideration as possible, but also proving to the stakeholders that not all suggestions will work. We also have to take time and budget constraints into consideration. Working together with the stakeholders and vendor we try to determine exactly what features and design will make a great app for our users. Selection Learning launch was selected as the tool for the first stage of this project. With such a large group of stakeholders and limited time to spend on this stage of the project the learning launch experiment is a great and quick way to test various ideas and learn what works, what doesn’t work, and what can be improved. Each stakeholder assumes that they know what works and what is best for their user, but these are all just assumptions until tested. As stated by Markus Traub in the week 4 Learning Launch Tool video (5:51), “The purpose of a learning launch is to get the truth and then the truth either confirms or dis-confirms your assumptions.” Application For the first portion data was gathered on the main types of users and 4 different personas were created, including the features requested by the stakeholders during a brainstorming session, and the feedback from the current mobile app. At this point we still had not consulted with any actual users, with no idea if they would find it easy to use or if it contained all the information they needed. With the information gathered above the vendor created a couple of slightly different partially working prototypes for the redesigned mobile app. With a prototype of the app ready, a small group of users from each persona were selected to participate in an over the phone questionnaire to obtain their feedback about the proposed design and features. The user downloaded the prototype on their device, their steps in the app were recorded. They were all asked the same questions during the session, and also encouraged to speak freely at any point if something did not make sense. It was communicated that they were not being tested, but that they were testing the app and there were no wrong comments. Positive and negative feedback are both important, to be able to improve on current features and also possibly remove items that are not desired. With the results of the first learning launch experiment taken into consideration a “final” prototype was created and a second quick experiment was conducted. A small group of users tested the prototype and once again feedback was gathered and applied to help created the final mobile app. Insight Everyone, including myself, thought that they knew what was best for the user just based on their opinions and knowledge. This can prove costly if assumptions are not correct since this project takes a year to complete, and finding out what works and doesn’t work in the eyes of the user is the most important part and reason to build a new mobile app. If the stakeholder’s suggestions were all taken into consideration the app would have not met the users end expectations. The learning launch experiment is a great tool in this case, it brought to light which design and features worked, which had room for improvement, and which were completely unnecessary. This was instrumental in getting all of the stakeholders on the same page and setting aside their own wants for the user and building a better application that would meet the needs of the majority of their users. Approach This tool will be used for many of our projects going forward wherever it can be applied. I found that it made a difficult and daunting task of getting all of the stakeholders on board with a prototype much easier. The entire team learned that it is very important to test our assumptions and ideas out on the actual users, since some things that were learned came as a surprise. Everyone was able to contribute their ideas at the start to help put together a prototype, and the product became refined and better after each experiment, proving that the tool works.

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21,411

FINAL ASSIGNMENT: STORYTELLING Challenge and selection Storytelling is one of the tools that I have used several times. Working in places like restaurants make you get close to different people especially immigrants and some low income people who urgently need their income to satisfy their daily needs. And this situation makes them a bit fragile when their income is threatened. For many reasons going from low season for business to economic recession, different solutions are considered by managers. They start from reducing associates work hours to laying them off. I usually refer to storytelling to motivate my team. The reasons why I often run to this tool is that: it has a direct effect on people, you can instantly read it on their faces and their behavior. While telling it you can observe if it is going to work or not. And when the story is told to a group of people, it creates a kind of connection between them. It breaks cultural boundaries. It also gives them a common reason to fight for. Application I have been working in food industry for quite a long time. I heard people saying that it is an industry that is not affected by recession because no matter what, people have to eat. But my experience in different countries shows that it is one of the most affected industries by many crisis. A year ago, I was working for a restaurant that was about to fill for bankruptcy. It was a very stressful experience, especially for my team members because most of us just took loans from our respective banks and more than half of the team were single parents. The rumors were going around. People were affected and consequently it was impacting their mood, their work and our profit. No more motivation as many questions were crossing people minds. Something needed to be done to save the boat. Even if it was true that our turnover was far below the previsions. What I saw coming up was closing our doors more because of poor quality input in term of work than bankruptcy. It was becoming very bad when the absenteeism was increasing and even worst when people were falling sick repetitively. I felt that it was great time to find a solution to save the company from our hands before saving it from bankruptcy. I just recalled my experience during some crisis and decided to tell a life story to our team. Insight and Approach I looked for a day in the middle of the week when most people were in the office and were ready to listen to me I just started telling a story about my past experience when I was working for a restaurant located in a metropolitan area. I particularly recalled one crisis due to the recession the country was facing in 2009. We were not able to make half of the previsions for the year, the management at the headquarter has decided to close most of the company’s branches. Our competition (fast food restaurants) surrounding us were driving our customers away. They made their menu heathier and added meal options. Given the fact that we were doing a lot of work on our meals, our prices were not really competitive. It was a bit complicated for us to be laid off out of job. Our manager and I as supervisor decided to write a letter to the head quarter requesting from them to give us some time to improve our profit and an authorization to make some changes in the menus. The company menu was standard for the country it was not taking regional cultures into account. We luckily got the approval. What we first did is to include a seasonal meal, reduce the meals portioning’s. Because our survey from the customers show that the servings were too big. And this helped us reduce the prices accordingly. We retrained the associates to have a better understanding about the reason why we are at work and who is paying our bills. It was relatively easy to do given the fact that we have seen the consequences on our pay checks due to reduced working hours. This brought back our regular customers, helped us increase our profit and most importantly save our branch. When I was concluding the story, I saw the light of hope and motivation in the eyes of my colleagues and I understood that the story has done its job. This course made me understand how better I can tell a story in a more structured way to make it more effective. This experience helped me understand how powerful a storytelling can be especially when it is well use The other tool I could have used in this situation and which I will definitely use in the future for similar situation is visualization. The reason is that it makes all the stakeholders see by themselves what the problem is and consequently makes the problem easier to solve because everyone knows his individual role to solve the problem.

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21,413

STORYTELLING CHALLENGE & SELECTION I chose the tool known as Storytelling because I consider myself that it would help me to develop my skills at work. I am an innovation manager in a telecommunications company in Ecuador and one of the things I must do is find new products with my team to work for the company. I think that having an effective organizational structure in the business help employees and managers to communicate effectively and work in an efficient way. This structure had helped employees to be motivated in their work, as a consequence, the final results of our new products had accomplished our goals and help us to offer a great experience to our customers to be satisfied with our goods and services. APPLICATION One of the processes that we deal with in innovation departments is to create new goods to offer to the customers. Our process about creating new products is related to several ways. One of them can be by the use of Design Thinking, which helps us to research and notice what are the need and wants of our customers. It is important to know about our customers’ needs and wants in order to accomplish them and offer them products with high quality that can be better than their expectations. Where they can found value in our goods and services. And bring all of this to the creation of a solution that helps you in your day-to-day work and even for your own clients. But it does not all end there, In our courses, we notice that a lot of managers are tire of seeing Power Point’s presentations because all suppliers use it and do not look for new presentations methods. They must find a solution to share and sell their ideas to managers instead of just using PowerPoint. Maybe share a history that must be related to the products that they want to make know about it. About the process, how the idea was to create, the issues the business face, how they solve it and make them know why their product is important, how their product is better than their competitors of the same segment. What are the expectative of this new product? How they know they made enough market research to target the adequate customer and how they can assure that the product is covering all of their preferences. In this business, knowing how to reach customers in the right way is an art that, according to what has been seen in the course, there is no established recipe, but rather the practice that makes us improve over time, finding that story that allows us to capture the attention of customers when presenting a product is extremely important. INSIGHT & APPROACH Applying this tool in a presentation of a product like a face ID was an advantage of a unique selling proposition in order to adapt to this new era. In this pandemic and with a high rate of unemployment in South America, The topic of security is something that is very useful when establishing a structure to tell a story. The fact of recognizing someone who is suspect to be dangerous and suddenly arrive at a bank is a subject that may obligate customers to feel a necessity to know more information about the product. An example can be demonstrating how this technology can be applied and how it will help them in their daily lives makes customers feel motivated and if they add questions related to this product we are going to give them an answer, that makes keeping our potential customers attentive to what we say and, in fact, in the end, they continue talking about the solution and other types of applications. Definitely, the tool of Storytelling is powerful to focus on our customers and maintain them engaged in our conversation in order to make them know about our products.

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21,415

DESIGN THINKING FOR INNOVATION CHALLENGE: The main challenge is to recover from covid-19. Many people are facing and are feared to go out and buy the things they want. So we need to think in way, where we can provide our people to satisfy their needs. SELECTION: The tool I selected is mind mapping, because it provides clear cut view of our goals and customer’s needs. It is easy to implement. We can also look the whole problem in one shot. APPLICATION: First of all, I listed down all the points that are required for solving the problem. I mentioned the goals that are to be achieved. So by this, keeping the main goal at centre, I have drawn a mind map on what are to be achieved and what difficulties are customers facing. This tool helped me to get clear cut view of the problem. INSIGHT: This tool taught me that design thinking helps us overcome many difficult situations. It enables us to think differently. APPROACH: If I have any other problem, I will use a different tool because experimenting different things gives us different results. At last, we will know what suits best for a particular problem and we will get good results. THANK YOU!

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21,418

Reflection – Visualization Challenge & Selection At work, I am part of a committee that aims to increase the participation and engagement of coworkers within the organization. We are faced with the constant challenge of needing to put on multiple events for coworkers and create opportunities for team members to interact with each other, with the overall goal of strengthening bonds/friendships amongst each other. The key is to create opportunities where people can connect with each other and feel as if they are actively participating in the work culture. With this goal in mind, I constantly need to consider the type of events that would draw the most people to them. One of the most recent events that I was faced to put on was a physical fitness event. I needed to consider the type of fitness activity that everyone would like to participate in. For this specific event, I ended up using visualization to aid in this process. I imagined the people at the event and how much fun they were having. I also visualized where I saw these co-workers before so that I had a basis as to where they’ve previously spent time and shown interest. I chose this tool since I know my co-workers and could actually see everyone’s faces in my mind as I brainstormed for potential activities. Application When I spent time brainstorming, I used visualization to aid in this process of coming up with potential venues. I sat at my desk without any distractions and just spent time visually thinking. I not only spent time thinking about the venue, but also made sure to visualize how people were interacting, the food/drinks people were consuming, the conversations people could have been having, and the fun that people could be experiencing. This allowed me to better convey my ideas to the rest of the committee because I could see the event actually happening. Through visualization, I already thought through a lot of the details that the other committee members potentially asked about. Pertaining to the most current challenge of hosting a fitness activity, the committee sent out a survey to sense the type of activities that interested various co-workers. Surprisingly enough, boxing was the type of activity that excited the most people. With this piece of information in mind, I started visualizing the boxing class and people interacting with each other through boxing. I imagined the instructor teaching all of us the ‘jab-cross-hook-uppercut’ combos and people enjoying themselves through this process. I envisioned everyone in athletic clothing, hand wraps, boxing gloves, and sneakers – the preparation for the class. I then visually thought about people laughing afterwards, sharing their experiences together, and expressing their likes/dislikes about the class. Visualizing all of the details allowed me ask the right questions to the gym/instructor (and then answer the questions posed by other committee members) about costs of hand wraps, gloves, boxing gym, instruction, etc. when planning for the actual event. I was also more mentally prepared and felt less overwhelmed about needing to put on an event. Insight & Approach I gained a lot more insight from applying visualization to the brainstorming of a fitness class. I was able to think through the logistical piece of setting up the class a lot more quickly because of all the details I could initially envision while using the visualization tool. I also felt a lot less stressed about the process which enabled me to lead the committee more effectively. I’ve realized that visualization can help in every capacity. It is up to me to allow myself to visually think and go through the process of design thinking. Next time, instead of keeping the tool to myself and being the only one to visualize the activity among the committee, I’ll encourage the other members to use it for themselves. The tool opened up my eyes to the possibility of being even more creative than I already am – something that I’ve continued to work on. Ultimately, I wouldn’t change the approach that I used, but rather share it with others. It is now my responsibility to help people learn the visualization tool which will aid them in their own development of design thinking.

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21,419

Recently, my institution made a decision to stop asking students to identify a minor at the time of application. While the university would still offer minors, the application process would be more efficient if the student only needed to select a major. The problem was how to handle the downstream effects of the business decision in a way that mitigated the impact to the student, as students still needed a way to add, or change, a minor if they desired. The solution would need to allow units who served the student a process to make these types of requests more efficient. The solution needed to be identified quickly and had to work within the current technology. We used the tool of Visualization to identify what we presumed we already knew; why students make this request and the current process. We started by identifying the stakeholders – those units directly working with the student and most able to understand the impact of the business decision. We began by understanding why students may decide to edit a minor – money, time to completion, career, etc. Using post-it notes each person, using only one word per note, identified why a student would make this type of decision. We then asked each stakeholder to flow out the process as they currently complete it or understood it to happen. The group looked at each version, of the same process, and worked together to identify the potential pit falls and pain points; always now considering how the student may be being impacted. It was enlightening for the group, upon being asked to look at their own processes, to see how only seeing the process from one perspective was problematic to the solution as a whole. Because each view was unit driven, and specific to that person’s role, it was not specific to what the student ultimately needed. We then asked each stakeholder to create the process as they would want it to look – using what we understood of why student’s make a change and where we saw problems with the current process. Each person was asked to explain their ideal process – and as a group we evaluated what we liked and what was still a concern. Great ideas were highlighted with specific “dots” on those process notes; concerns were removed to be re-evaluated later. In the end, the agreed upon process – and the one submitted for pilot testing – was a combination of all stakeholders’ thoughts. It was recognized that previously a request from a student to edit their minor was seen only as a transaction – an action to be taken on the part of an employee. The solution was a holistic process that included the student as its central focus as the solution determined the need to ask better questions up front, such as: Why do you want to make this change? Based on these questions, employees could determine if the change would result in what was wanted. If the student wanted to complete faster, would that happen? If they wanted to change the minor for career purposes, was the minor being requested appropriate. We identified, through this solution process, a chance to gather data not previously available and a better way ensure the unstated needs of the student were met. The original words the group identified as reasons for why a student would want to make this type of degree change had become the building blocks of the process, as we recognized students who edit a minor do it for very personal and very real reasons. It is not a transaction, it is a personal decision. As a department we have since used Visualization to look at other processes we have identified as needing to be more efficient and more student focused. Because Visualization allows multiple people to look at a process as it is, and overlay pain points, concerns, and area of opportunities, it has proven to be an efficient design tool for us as we look to make immediate but significant improvements to the student experience.

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21,421

Design thinking is a state of and anyone can acquire it. As the new indispensable tool for marketers, it can certainly ease the path towards creativity and innovation. Nowadays landscape demands marketers and brands to be consumer- centric. Focusing on their audience needs, brands can optimally navigate through this new environment that is in a state of flux, of uncertainty. Brands shouldn’t be fearful of empowering consumers and, to some extent, letting them take center stage. Right platforms have conversations, allowing consumers to modify and extend the content, drawing upon their contributions as a means for improvement. Now t’s time to get a firm handle on design thinking. Let’s take a look at the four main rules of design thinking. 1. the Human Rule 2. Redesign Rule 3. Tangibility Rule 4. Ambiguity Rule The design-thinking firm par excellence, breaks down the process into five steps: Understand – thoroughly look into the underlying consumer behavior and motivations.First concern when engaging in design thinking is framing the right question! Is not to say that we should devote lots of time to it , that would clearly run counter to one of its tenets of failing fast. However, we ought to be mindful of the fact that how we frame the question will ultimately determine the direction of the process. So if we asking the wrong questions, they will lead us to unsuccessful territory. So be paid to this crucial first step, since it will help us unlock consumer insights in the next stage. Centric ones in an era where peer to peer communication and interactivity are hallmarks of society, great ideas need to be driven by consumer insights. Its so Important the journey where the consumer stumbles upon several milestones, touchpoints, where your brand can ultimately have an impact. By taking a stroll in their shoes and actually follow the same route that they usually go down, you will be in a much better position to answer and solve the question you’ve asked beforehand. The richer the information you have, the more likely to come across a powerful consumer insight, and if you’ve got a comprehensive and well-rounded view, you can create your ‘persona’ – which brings all the consumer’s characteristics together into one specific individual. Tackling challenges such as design thinking, doesn’t go down traditional pathways but innovative one. If you are ask yourself a specific question, and make exploratory research in order to stumble upon some insights, and where you have already come across a reasonable explanation that accounts for the mystery. Got a grips with design thinking has allowed me to come to realize that the actual beauty of design lies in its process, rather than in its end result. Most importantly, design thinking is undeniably a process that can help many industries. For instance, the marketing and advertising industry can largely benefit from it by applying its process to brand strategies. Furthermore, I highly value the fact that design thinking is a process whereby we learn to acknowledge that reality is equal to chaos thus the better way to deal with it is acting accordingly – using abductive reasoning. Last but not least, it’s fair to say that design thinking deserves to start to be included in the education portfolio as a means to nurturing our inherently creative minds.

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21,423

Example Reflection – Mind Mapping Challenge: I work as a Manager-People Operations at an Ed-Tech start-up. My stakeholders are largely employees at all levels and the Leadership team too. As a growing organization, we have always faced challenges with the First-Time Managers effectiveness on the floor. Not that they were bad at their work but largely being Managers for the first time has its own downside. They were expected to change their focus from being an individual contributor to a team driver; which means managing their team members, their performances, accountability, displaying authority, delegating, managing conflict, mentoring, developing and coaching the team etc. As a result, we wanted to develop an exhaustive training which would help our first-time managers (quorum of 15) to be coached in such a way that they can be good coaches for their teams. Selection: In order to do this exercise, I chose Mind Mapping Tool as this tool will offer creative and graphical way to represent ideas and concepts which helps in structuring information, analysing, comprehending, synthesizing and generating new ideas. As per the video Lecture by Iris Donovan, this tool is very creative in translating observations into insights and insights into design criteria. Application: We began First-Time Managers training by creating the data with the names of the participants, department, designation, number of direct reports etc. After having designed the table of contents in the training, which included formal process training and fundamentals of team building, we wanted to help our Managers to identify their own strengths and areas of improvement as part of this exercise. For which we used Johari Window activity. The Johari window is a technique that helps people better understand their relationship with themselves and others. We tweaked this exercise by getting the Managers to talk to 3 or more stakeholders (Immediate Manager/Ex- Manager, 2 team members, 1 external stakeholder) to describe their personality. We also briefed them about Mind Mapping tool to structure their thoughts as per the objectives. As a result of this exercise, the inputs were collated in 4 larger sections: Open Area (an attribute which says I know and You know), Blind Area (I don’t know and You know), Hidden Area (I know and you don’t know) and Unknown Area (Both don’t know). Using Mind mapping process, we analysed the observations to capture and represent the personality inputs received by the managers. It was indeed an engaging technique, being more intuitive and creative. Insights: Once this data collating exercise was completed, managers were invited to a meeting room in order to develop a common mind among them about the reality of the design challenge they were facing managing their respective teams. Conversation broke out by discussing the Open Area which by large showcased the attributes which got them promoted. Environment was full on high energy. Attributes were written down on the white board. Similarly discussed on Blind Area and wrote them down on the board. This exercise continued until the Hidden Area and Unknown Area were also written down on the board. Through mind mapping, the managers started extracting meaning from the data in a way that let patterns and insights emerge. Patterns and insights which otherwise would have been missed, as they would have gone about as a piecemeal through the data. This continued until meaningful insight statements emerged. This made the Managers draw insights about: Which are the common attributes in all of them? Which attribute was an outlier? Which attributes requires them to work on? Which needs corrective action? Which attributes weren’t being exercised? etc. Towards the end of the exercise, we were able to arrive at an exhaustive lists of attributes which are good to have, must have, do not have, good to avoid, good to cultivate etc. A meaningful discussion which made managers introspect themselves and arrived at the conclusion that they should start working on those insights consciously. After this exercise, we have had multiple sessions to work on the attributes to develop collectively through role plays and discussing on real-time issues on the floor. Also we conducted Individual Development Plans (IDP) to help the managers to work on their weak areas separately with subject matter experts. Approach: Next time, we would work both on Mind Mapping tool and Storytelling tool. This is largely to see the effectiveness of the insights collated to that of the collated data with the new set of first-time managers.

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21,424

Challenge and choice I am a student in architecture, as we design different buildings, and this major requires design thinking with its various tools. We often use the photography tool because it simplifies ideas and most importantly, everyone can understand them, even with different languages, as they are illustrations or pictures. We collect information and simplify it in the form of photographs or illustrations, then annotate these images, analyze them, and then draw conclusions in the form of drawings or pictures as well. We started out as a team. We were asked to design a new school in an old school setting, and the design had to be adequate in form and function. The application First, we started searching and investigating similar examples of schools to study their form and function, and after we gathered information about different schools, we presented them in the form of pictures, illustrations, and some information that we had collected, and we arranged them in terms of form, operation and performance, i.e. we put a picture of a specific place in one of the schools that we studied. Then we draw or put an illustration of how this place is operating and then another drawing or picture to evaluate the performance of this operation (look at picture 1) After that we presented all of this and discussed it with professors who are experts in this field and a group of students, where the drawings and pictures allow them to understand the data in an easy and simple way And then give their observations and opinions. Then we studied the site in which the school will be built, where we collected data on the region’s climate, the movement of the sun, the best roads leading to it, the traffic congestion and the population density in that area, and we also studied the schools near the project site in terms of their capacity for students and the type of school if it was primary, intermediate or Secondary, whether they are girls ', boys' or mixed schools, to find out where the shortage lies and what kind of school we need the most in that region. We also studied the level of the land and the type and shape of nearby buildings, and collected all this information in the form of pictures or simple illustrations, for example: Example Reflection – Visualization Thus, we simplified the data so that everyone could understand it without effort. Then we hung these drawings and pictures of the site analysis and discussed them with expert professors and a group of architecture students in order to express their opinions with the best solutions. We discussed this data 3 times and each time we take into account the opinions of the professors And notice them, then we reanalyze, and then discuss again. After that, we extracted some results in the form of drawings. For example, we drew how the building blocks (the school) would look, for example, the side that has strong winds has small windows. As for places close to noise, we decided to have playgrounds and patios. As for classrooms and the library, we decided to place them in places quieter than the plot of land, and we also took into account the direction of the seasons so that they get enough natural light and have indirect lighting. As for some places of the project land that were close to places where the pollution and smoke of cars, we decided to put some trees and plants in them to purify the air entering the school, and we drew all of this as an illustration in the summary. (look at pictures 2-3-4-5). Insight The visualization tool is a very useful tool, as it helped us to think smoothly by placing all the data in a simplified form in the form of pictures or drawings, then deducing solutions and the summary in the form of pictures . It is also easy for the non-information collector to understand this information simply and effortlessly and even if he speaks a different language. graphics and images are a language International, this performance helped us to arrange our ideas and come up with good solutions. Approach The visualization tool is very important and useful, and we will not dispense with it in our future projects. Nevertheless, we sometimes need other tools with it, such as a mind mapping tool to clarify some ideas (look at picture 6). We indicate the direction of the cold wind with blue arrows, and the hot wind with red arrows. We also indicated places of noise near the site with a loudspeaker. We explained the girls ’schools near the project site by drawing a small building in pink, and the nearby boys’ schools by drawing a building in blue. Picture 1 Picture 2 Picture 3 Picture 4 Picture 5 Picture 6

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21,425

Challenge & Selection: I am working for an International Organization that help alleviate poverty and provide financial lifeline to private sector companies in developing world that has limited access to finance/capital. Our investment colleagues spent lot of time in due diligence like environment standards, impact on development, job impact and many more, before a final decision to invest on the behalf of organization is made. Process of arriving to final “yes” or “no” requires lot of research on Investment staff side. Till recently this process was manual and cumbersome, and, in some cases, they spent lot of time to go through paper trail to research about an area such as sector/country or even previous history of similar investment with similar attributes to create a risk profile of the intended investment. As Technical Program Manager, I was assigned to provide a solution for this business process improvement project with aim to reduce time spent in the initial phase of the investment cycle. Since I was doing this course I thought to apply some of the design thinking principles to implement this new tool called “Knowledge Packages”. Aim of this new tool was to make life easier for the investment staff during the research phase of the investment. My intention was to create a centralized portal so that it makes the research process efficient and help team to make accurate and quick decisions that are well connected with data points. New tool will serve as one stop shop for research and knowledge base that will be accessible anywhere/anytime, we called this tool as “Knowledge Packages”. As saying goes “Picture is worth thousand words”, I choose Visualization tool and apply design thinking approach to create this new tool. I do agree with Angle Myer’s observation that “getting in the habit of doing visualization is actually a way of cultivating that side of our brain work. Visualization is important. For the process of design because it's actually a way of unlocking a different part of brain” Application: I collected material such different color sticky notes, whiteboard, markers, drawing papers, projector and then I invited stakeholders from each team that were core to investment team’s decision making and members from supporting departments (Operational, IT and Portfolio), and as a first step, asked them to draw a picture of themselves doing the favorite activity on sticky notes. Then I asked them to show that picture to rest of the group and share the description of their picture as break the ice session. This activity helped group members to understand and remember about their peers and their roles. Also, this activity was enough to convince the power of visualization. We put those yellow stickies on the board so that everyone can see and identify. Then, all stakeholders were asked to visualize business process flow that being used during the investment discovery process and corresponding actors. It includes number of activities at each step. Once the complete picture was assembled on whiteboard, I could clearly see few gaps in visualization technique, but storytelling can be a good complimentary in few instances. Above two steps helped us to complete the visualization process, next step was ideation and ranking of the ideas and linking these outcomes to the business flow diagram. Once all ideas were collected both in terms of pictures and story, our team used “UserVoice” (*a tools to vote and analyses feedback) and we asked all participants to vote on the collected ideas. These smaller ideation feedback initially analyzed internally before we shared it with larger group in the organization to get their feedback and compared it with the internal feedback that we got from the core group. UserVoice helped us to analyze the effectiveness of the suggestions. Last steps in the application was to find intersection of desirability, feasibility and viability that was the final collection of ideas that were chosen for the implementation. Collected artifacts (Visual, Stories and Ideas) were later visualized by a clickable prototype using Axure** tool so that stake holder can experience the final KP product without investing money and waiting for long time to see the outcome. Insight and Approach KP project helped me to understand the power of Design Thinking and how it can help organizations to improve inventions, efficiencies and learned a lesson that you must be flexible to mix and match the approach rather sticking to one approach over the other. I learned that you should use any tools that can help you to collect ideas that can help stakeholder to visualizes. Last not the least, lesson learned was to make mistakes faster to adjust the expected direction quickly so that team is not heavily invested in fixed approach that might not work if we try to wait for the perfection. • *Refer this link to “UserVoice” https://www.uservoice.com/ • ** https://www.axure.com/

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21,426

Element – storytelling Challenge & selection Storytelling is an important design tool. As human beings, we respond to stories, they can help us develop a deeper empathy for the present and help us create clearer images of the nature of the new future as we try to create it. has been. It is important to pay attention to the human dimension, because design thinking is not just about processes and issues, but also about people. Storytelling is an integral part of every great brand. Every great brand that has a long life in retail. There is a story behind every great product, every great service, every great organization. Every great brand has a story and that story is connected to the emotions, the characters, the values of the people who bring this product to life every day. Storytelling has always been part of the business. At the moment, we are clearly talking about this as a tool that leaders can oppose just as a contribution to our brand and the products, we give people. Storytelling is not about the list of things we have to do, but about the relationship we give people about the information we are trying to share. The essence of this is to convey a good story, just a message that has logic. Applications: A good story, is designed for the audience. It may not connect to you, it may not always make sense to you, it's not using words you might be familiar with, but it's things your audience understands and your audience knows. So I think that's rule one, is who's your audience, where do they come from, and what do they need. I think the second part of a good story is a clear sequence of events. You listen to a great story teller, there's a very clear sequence of events that moves the story from the beginning to an end. And I think last but not least is having moments of reflection. Or unanswered questions, which create suspensions, conspiracies and even someone sitting at the end of the chair. Then you answer them. The great storyteller asks and answers questions along the way. They form the suspension and reduce the suspension by answering questions. Hearers of stories that are not good hang these questions in the air, and so people get out of the confusion, the uncertainty, the uncertainty about where to go. If you have a history of coercion, something interesting, powerful people will hear these things, regardless of the medium. And what gets stuck is that the public does not want to be compelled. Most business leaders are honestly bored with 90% of conversations a day. They sit there and have PowerPoint after PowerPoint and meet after PowerPoint and have to make a list after a list. And they are impressed. And so, as a student, I think the biggest thing you will have to finish at the beginning is your own uncertainty about whether this tool will work or not. As a business leader, what does your audience need? They want some data. They want the harsh reality and they want recommendations. The space between them and how you get to these things is where the story can be forced. Find the strongest part of your message and trust it. Is that a given? Is this the same profile? Is this the same conversation? And last but not least, be sure to reflect on the moments. There are big, powerful questions that this leader must think about. There are all kinds of stories that a leader can hear in an organization. And when we talk about design thinking, when we talk about what kind of story is most appropriate. When you are trying to bring about change. In this story, the main character of the story, the main character, is a major evil problem facing the organization. And then some of the things that you need to make public in this type of story, you have to sell the challenge first. You need to help the public understand that the current situation is more dangerous than any other possibility out there. You need to put them in the frame of mind that they want to move on and make this challenge a reason to invest. And that's basically the first thing you need to do. So you have to be able to speak very intelligently about friendship. Or what kind of call should I make for those involved in the challenge? Whether it's the customers you're looking at, the stakeholders there, make sure that everyone involved has a good understanding. Last but not least, you must give them a chance to talk about the tensions that exist. This challenge is stressful for us. In our business today, there is a big challenge around us. Insight & Approach Do the right thing in relation to sustainability. How do you build a really good business? If you can handle these tensions, you will create a place where people want to get involved because they want to be in this discussion and conversation. And last but not least, there is a possibility that there is a way out. That there is a way to move forward in that direction. And that's why I think of this story when you present the challenge as statistics. Make sure they understand how big it is. What is the tension that exists? And what can you do? I think the reason why history is a story is important for leadership in the world of tomorrow. I think this is a fundamental question about what is the story of a gang forced to learn, learn and understand. When I look at the world we live in, there are three main challenges that leaders face. One is that they have only 20% of the people they lead. Only 20% of your attention. And in the same way, storytelling allows. For a while, to get their attention. With a little more work and a little more time. I think it's important. If you can increase the level of engagement in your business, you will be surprised by its performance. And storytelling allows you to create energy and enthusiasm around something. So I think it's one of the reasons why leaders need to start using narrative [by listening]. Second, storytelling makes your strategy accessible. Accessible strategies, accessible to groups of only three people. OK Alright? The leaders who write it, the consultants who help them and the teachers who do case studies around them. For everyone, strategy is a difficult thing that causes complexity and uncertainty in our lives. And I wonder, strategically, what makes it easier to tell stories to leaders. It allows for that, coloring strategy and life in the character and the plot. And that allows the line worker, his manufacturing unit, to work in marketing directed by the vice president, which we are trying to understand. And then, for me, there are two reasons, and more about why storytelling is an essential tool for leaders to become capable and move forward.

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STORY TELLING 1. Challenge: Storytelling is a good idea to impress and attract the required persons into your project. I am working as faculty in engineering college and I want to attract the students towards my lecture. The students are of different kinds like matured, naughty, calm going students, etc. Initially I should attract them towards my subject by creating interest in to that subject by saying live or practical uses of that subject in the form of a story. Storytelling is a great tool that I use all the time. Many of these students are in need of job opportunities. They need to be empowered and inspiration is a path to empowerment. I spend a lot of time “opening people up” and finding ways to inspire them to improve their circumstances. When I teach average students, I share stories of different average students who got jobs. They find meaning in sharing these experiences as a form of teaching and/or legacy, in a sense. I use their feedback against the context of my story to ascertain their goals, and sometimes we use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to gain more independence in the areas they find lacking in their lives. 2. Selection: Teaching is the tool I selected to improve the student’s carrier. Using teaching we can impress, attract, motivate and grab the student’s attention. This will help each and every faculty to motivate the students to attain their interested job, internship and entrepreneur. Teaching is the process of attending to people’s needs, experiences and feelings, and intervening so that they learn particular things, and go beyond the given. Interventions commonly take the form of questioning, listening, giving information, explaining some phenomenon, demonstrating a skill or process, testing understanding and capacity, and facilitating learning activities. This is the best way of creating relationships and environments for learning and catching teaching moments. It is just that these skills need to be employed by someone who can be respected, is experienced as real and is wise. 3. Application: I have a story about using storytelling. In discussing policy changes with teaching, I was trying to explain to them the benefits of taking a more client focused approach, among other things, and in particular, of recognizing each person as a unique being, and addressing their individual needs first and foremost. I was also explaining how sometimes addressing the needs of one individual can impact everyone for the better, even if it seems extreme or out of the ordinary. 4. Insight & Approach: One way is forming connections between students. Students are often energetic at suggesting connections, most of which are minimally relevant. Rather than discouraging these flights of fancy, teachers might see them as valuable tendencies of engaged learners and discuss how to tell which connections are more fruitful than others. Second way involves contradictions. Some students are on the lookout for inconsistencies, especially inconsistencies on the part of the teacher. Such behavior can be annoying but the tendency itself is also a sign of an engaged learner. One study found that the best students were alert to anomalies and were stimulated by them, in contrast to unsuccessful students who sought to avoid the conflicting evidence as requiring too much of a cognitive burden. Some teachers will present an erroneous idea and challenge students to shoot it down. Or else teachers can use a student’s erroneous idea. Teachers may be able to boost insights by encouraging students to adopt a stance or mindset that is driven by curiosity rather than a fear of getting a wrong answer. Teachers can help students notice the insights they have, and encourage more of them. Teachers can suggest that students pick up on connections, and on contradictions, and when students get stuck the teacher can help them to re-examine the assumptions they are making.

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21,428

Example Reflection – Learning Launch Challenge I am the creator of an instagram page of the sale of clothing for original brands such as nike, adidas, reebok, the north face, etc. My challenge is to reach the largest number of buyers, as I think it is a good purchase opportunity since the garments are selected in the best conditions for use. The scope of the project is still small, it is only local but it is intended to reach more interested parties, I would like to know what people in the clothing bazaars are looking for, what prices are considerable and of course the budget of the market segment to whom I am addressing. Selection I have tried to survey the tastes of the clients, the way of sale and the products of their interest through surveys on instagram stories, the surveys have had little participation and little success in understanding my clients. Application Upon receiving messages from interested people and checking the interactions on the page, I was able to realize that the market segment varies in age but in economic terms it is very general. Insight People of all ages are interested in my products but the decision to consume them depends a lot on the price, since apparently the price is high for what they are looking for and do not take into account the quality that is offered to them. Approach It will seek to adapt prices to the basic needs of the client and not as a luxury, without lowering the quality of the products simply by looking for new suppliers. Lastly, delivery points will become more diverse and less expensive.

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21,429

Electricity Distribution Company case Challenge I am a manager of Electricity distribution company working in underdeveloped area. This are is still away from telecom and internet facility. Electricity connection has reached this area just a year ago. In the radius of 50 km there is no major town. Population of this area is also very less. Only mode of communication here is government Post service which is available in all villages. Travel facility is by government transport bus which covers few villages but not all. People in this area receives their electricity bills in hard copy via postal service. By the time they receive bills, it is already late and they have to pay fines. Many people don’t pay bills because they have to travel to 50 km to our nearest office. Many of the users don’t pay regular bills and it piles up. Due to this issue many a times distribution company cut their power supply pushing them back to stone age. We need to develop a mechanism through which timely communication of bills and payment of bills can be done. This mechanism will ensure users are getting continued electricity and they need not pay the fine amount. Selection Our department have discussed this issue with the village governance body, postal service and government bus service, Telecom provider, Internet provider, etc. We are trying to get this issue resolved with existing infrastructure initially and then will request other departments to broaden their reach in this area. Experiment with postal service is ongoing with postal service. Application In our experiment with postal service, we have requested them to visit every village after 3 days of interval. Earlier they were waiting for certain number of letters for every village and then a postman used to visit that village. By this experiment we studied that timely deliver of bills is possible. But postal service is asking for more charges as they need to make more frequent trips. We are negotiating with postal service on the amount of hike in delivery fees. But this is just a half of issue for end users. They still have to travel 50 km to pay bills. In the second move, we have started experiment with postal service to start a window at their offices where bill payments will be accepted. Here we are sharing percentage of revenue collected by these counters. We have conducted this activity for 1 billing cycle. We explain this experiment to all village body leaders and requested them to encourage villagers to avail this. In the meantime, we are talking to internet & telecom providers to install their infrastructure in this area. But since it is much costly and revenue generation is negligible they are reviewing the project. Insight In this experiment we found that It takes 8 days to deliver a bill copy to each and every end user from the date of dispatch of bills from our office. 8 days window is fair as the bill payment due date is after 30 days, hence users have 22 days to pay the bill In this experiment we found that now any user has to travel hardly to 8 km to the nearest post office. This is still better than earlier 50 km. In the 1-month bill cycle we have observed that 80% of users have utilized this payment service at post office. 20% users were either not much far from our office or they were unaware/sceptical about this move. Approach Since we are a service provider, our prime focus is our end user. Our whole approach was to focus on how we can make our service easy to use. User should not feel bothered while using our service. User should feel the smoothness at all our engagement touch points.

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21,431

Visualization Reflection Challenge I work for a large bank in our technology department and support the sales business function. In a discussion with our Chief Operating Officer I learned that our sales staff and customers were having a poor experience with the completion of a document required by our regulators. A very simple document was proving to be confusing for our customers and frustrating our sales staff due to multiple send/resends in order for it to be completed. Selection A cross-functional team was formed and most members were not familiar with design thinking. I chose to use visualization so we could fully understand the current state and create a future service blueprint. The blueprint as an operational tool would show the orchestration of our customers and sales staff, processes and technology and keep us focused on the customer experience while showing how our operations would deliver that experience. Application We started with the creation of a current service blueprint along with personas for our two customer types. The personas helped to document their goals, motivations, frustrations and fears which we referred to as we created the current service blueprint. We then established the journey’s beginning and end points, and defined what our customers do, think and feel while interacting with our bank and the completion of the required document. With that completed we then focused on:  How the customer interacts with our bank (what channel are they using)  What does the customer see  What occurs behind the scenes that the customer does not see  What applications/systems are we utilizing  How much time elapses between each step in the process Insight The result of this exercise was a much clearer understanding of our own processes and how they were causing unnecessary effort for our customers (existing and new) simply to complete a document. The future service blueprint outlined specific technologies our bank will introduce in order to fully digitize the customer experience. The end result will be a simple invitation sent via email to our customers with an embedded web link to a customer portal where they can enter the required information by following section-level prompts, save for later, review and submit. We also will add an esignature ceremony so completed documents can be executed electronically. Approach Visualization was a great tool for keeping the team focused which meant we had more productive sessions and arrived at a desired future state more easily. By developing customer personas first, we had the right information up front which made the service blueprint much easier to build. More importantly we ended with a much better customer experience. The next time I am asked to solve a business problem, I’ll look at what documents exist before leveraging visualization. If current state process documentation exists which includes the customer experience, a different tool such as mind mapping might be more appropriate.

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Example reflection – Mind Map Challenge: Automotive supply chain is one of the most complex supply chains, it associated with multiple actors, a lot of infrastructure, and money. Moreover, everyone’s decision accounts for desired output. So, here I’m trying to understand 1. How automotive supply chain can be digitized, what workflows are more suitable for digitization 2. The amount of infrastructure present in the organization 3. Technologies which are more suitable for each module/process 4. How the process and key performance indicators (KPI) are being monitored, 5. What precautionary and diagnostic steps are management is taking, after effective monitoring of KPIs 6. The various stakeholder and their responsibilities By addressing the above points, I wanted to understand automotive supply chain eco system and scope for technology advancements. Here I’m selecting “Mind Map” as a tool, as it is very much suitable for explaining a context and environment. Here I wanted to understand about automotive supply chain, so I believe mind map is a good for that. Selection: Mind map A mind map is a diagram that displays information visually. The subject of a mind map is always located in the center of the map. From there, related ideas and keywords branch out in all directions, resulting in a radiant structure. Mind is effective because • It’s radiant structure directly corresponds to the way our brains store and retrieve information. • It conveys the hierarchy and relationships between individual ideas and enables you to see the big picture. • It makes use of mental triggers (such as pictures, colors, and connections) to help your brain memorize things more easily. Mind map tool can be used to organize large amounts of information, combining spatial organization, dynamic hierarchical structuring and node folding. Software packages can extend the concept of mind-mapping by allowing individuals to map more than thoughts and ideas with information on their computers and the Internet, like spreadsheets, documents, Internet sites and images. It has been suggested that mind-mapping can improve learning/study efficiency up to 15% over conventional notes taking Constructing the mind map is easy and efficient by following these steps. 1. Create the central idea 2. Brainstorm topics and their selection 3. Create sub topics 4. Rearrange the topics 5. Add images and formatting 6. Add notes and research for justification Application: After deciding on mind map for exploring automotive supply chain ecosystem, I started listing out various roles, responsibilities, stakeholders, and activities. The stakeholders include tier 3 suppliers, tier 2 supplier, tier 1 suppliers, original equipment manufacturers, dealers, customers, third party logistic providers, customs department, regular bodies etc. These all stakeholders can be grouped into suppliers, original equipment manufacturers, consumer market, and third parties. After grouping various people into corresponding lots, I started defining links between each group. Also tried to visualize how supply side, demand side, and process are linked with each other, what is happening in each sub group. Then I started listing out various manufacturing activities with in OEM i.e. production & stamping of panels, sub-assemblies, assembling & painting, machining & assembly of engine transmission, sensors installation, final assembly. Also listed various departments in OEM i.e. Marketing and Sales, design wing, manufacturing operations, supply chain and logistics, industrial management, purchase, procurement, information technology, human resources, support staff, business development etc. Then established various links between these entities, illustrated how one is dependent on other, also how one is going to impact others works directly and indirectly. All put together illustrated in below images. Insight & Approach: After illustrating various components in mind map along with relation between each, I developed an overall idea on automotive supply chain ecosystem. Also, concluded on various communications between different people, and the challenges faced by automotive supply chain. With an over all idea of flow between actors, digitization will be efficient and eventually help us in leveraging better technologies for specific bottle neck or issues. Here I demonstrated mind map in block level rather than component level, which explains each detail in greater level. The need for transparent, traceable, visible, and efficient supply chains will drive the digital transformation in the automotive industry. As emerging technologies are disrupting many practices, practitioners are required to assess their current stand in entire industry. It is important for practitioners to be informed about the pros and cons ASC processes, when a firm is adopting a trending technology it is important to conduct a study to analyses the amount complexity it brings into along with added benefits.

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21,435

Reflection - Visualization Challenge & Selection Visualization is one of the most effective tool I often use. My work is related to the organization of various events, including conferences for dealers, corporate clients and internal events for employees. The preparation and implementation of such events requires thinking through every detail, from visual materials to traffic movement and the client’s comfort in the conference hall. My team is constantly challenged to improve the quality of implemented events and increase interest in them from the target audience. The challenge is to develop a project where the conference visitor will receive not only an improved user experience, the visitor should get what he dreamed of, but never got before. The experience gained should have a significant impact on the visitor, his understanding of usual and comforming things. Through this experience, we create a unique perception of our services for clients and business approach for partners. And they stay with us for a long time. It requires an «out of the box» approach, applying it we could reveal the hidden expectations of our customers and partners and find ways to fulfill them. Visual thinking is the most relevant tool for the task at hand. We applied the technique of graphically visualizing the customer journey of our visitor when attending the conference, starting from the point when he receives awareness about the event, ending with receiving a coat in the wardrobe at the exit of the building. Application We started by forming a complete and detailed route that a consumer goes through at the conference and draw it on a huge sheet of paper on the wall. Next, I handed out stickers to each member of the team, so they had to write what they themselves expected or would like to receive, to think, to wonder at each stage. The most daring proposals were accepted. Next, we attached all the created stickers to the wall to the corresponding points of the visitor's route. As each sticker personified a unique experience, for us as well, further it was necessary to determine which options are relevant to the goal and values of the company, while possible and available for implementation, and which are not. In groups, we worked through all the proposed ideas and marked up those we are taking for further development. The rest ones went to a special waiting shelf that we had set up on another wall of the conference room in order to return to it during discussing other projects. Then it was necessary to connect each idea on the sticker with a possible scenario for its implementation. The team members attached stickers of a different color with proposals for implementation to each stickers. Next, we established a connection between different scenarios, divided them into service groups and formed several categories. Categories were included in the general table for further more precise and detailed study in the divisions. Insight & Approach The use of this tool made possible not only looking at the provided service through the eyes of the consumer, but also visualizing its entire path when receiving this service. We received completely new data, which allowed us to look at the challenge more broadly and to learn more about customers. Visualization gives a more complete understanding of the processes, their relationship with each other, their sequence and depth. In addition, using the visualization tool, we were able to consider all possible and impossible scenarios without missing anything. Structuring and detailing the data made it possible to apply a systematic approach to working out the goal. At the same time, we have deepened customer focus approach. In the development of the following activities, we will definitely use this tool, march and assimilate it. It has shown its effectiveness and relevance to the task at hand. Moreover, this approach can be integrated into the design thinking process of other activities.

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21,438

Storytelling “Stories, where Time meets Life” Challenge First of all, I would like to tell my reader that I haven’t graduated yet and my challenge will stay below a real time job experience. However, I still consider it as a test that provides a sneak peak of what obstacles I may endure during my development as a professional. To put you in context, I’ll tell you that I’m coursing my senior year in graphic design at Universidad de San Carlos de Guatemala in Honduras. During my 3rd year I encountered a course called “Outreach Campaigns” which basically consisted in creating an adequate concept based on a study on the target and every detail researched to develop a full campaign. Once, my professor assigned everyone to come up with a concept for a relative organ donation campaign but it had to be subtle enough to be accepted by the audience. This becomes a difficult situation because our Honduran society is very conservative about “touching” or maintaining corpses as they are dead, from their immediate family (parents, sons, daughters, grandfathers) or relatives (uncles, aunts, cousins, nieces, etc.). So, the challenge eradicated in persuading these people that find it hard to donate their deceased loved ones’ healthy organs to people they don’t know. The purpose of this campaign was for people to understand that even though their family was gone, they could still help another family. But the question of how to tell them without sounding hard-heartedness grew bigger and bigger knowing that our culture considers corpses sacred and that they need to be buried with honor. Clearly, sending a direct message of how transplants from dead donators would save other people was not going to be the best appeal for those who valued burying their loved one with honor more than caring for people they don’t know. Selection Family relations are a very delicate subject to talk about, even the slightest details. That’s the reason why I tried to understand how these people who lost their family felt. I always try to empathize with everyone’s feelings in order to know how to help them. In this case, as humans, we communicate how we feel in very different ways but at the end they always converge in stories. Because of this, I decided to use storytelling. It´s easier for people to open up when they “show” you the impact that person had in their lives and how losing them changed their whole perspective of how to live. Using storytelling was my way of demonstrating them how this person that wasn´t here anymore would change someone else’s life. Just in Week 2, I strengthened how storytelling appeals deeper than any other tool. And I quote textually: “It has emotional connection, and it also has larger purpose.” For this reason, I decided that storytelling was going to be useful to persuade someone to allow the organs of their deceased relatives be donated to save someone else’s life. Application Storytelling became my blade to fight the wrong idea that donating a dead person’s organs was unrespectful for them. Honestly, I had a close experience with an aunt that survived thanks to someone else’s heart donation. Unfortunately, that person died in an accident but his heart was untouched so the doctors called my aunt that night to tell her that she could live at least 10 more years. This couldn’t have been possible if that person’s guardian had not allowed his organs to be donated past death. That experience taught me that donations became the gift of time. More time to laugh with your loved one, more time to wake up every morning to sunrays, more time to travel… more time to be alive. I was very happy to hear that my concept was a success. People’s responses had a positive outcome because telling my story and how someone’s death represented someone’s life showed them the greater significance their loved one could accomplish. After death, their relatives became life and time for someone else and this person was even more honored. And that it was all possible thanks to the ones that allowed the donation. This showed them their little but very significant support in the whole process. The campaign was launched among some students at the university. That’s how I can tell that it had positive responses. Insight Normally, I would like to create stories of my own and write them on my journal. But the fact that I could actually use one for a campaign and help others in a massive level convinced me of how powerful storytelling could be. This tool and the possible uses I could give it were reinforced through this design thinking course. I now have a very clear perspective on how my stories applied correctly to find solutions may impact positively in others. However, I too, understand that storytelling extends wider than I thought and that I must become careful in managing the organization of events to cause a positive response. Approach As I said earlier, storytelling is a very useful tool. The diversity of applications storytelling has, opens up millions of possibilities to reach people’s motives and call them to action. It’s this specific detail that limits the freedom we might think we have using storytelling. That’s why in this particular challenge I encountered there’s also another approach to communicate my message. Considering that humans depend on their senses and that sight is the strongest one that we trust, my other option in this challenge would have been visualization. Graphic content can also contain strong conceptual messages that appeal to people’s feelings and transmit emotions through color and forms placing them in a scenario that puts them in some kind of context.

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21,439

My story of transitioning to Remote working Challenges and Selection I work as an operational excellence consultant with a Global Insurance Broking firm and my role involves working with the business to identify efficiencies, improve profitability and aid innovation. My role often involves collaborating to change cultures, processes that have evolved over various mergers and acquisitions, team behaviors and age-old practices. There are various parties involved mostly with conflicting priorities i.e. stakeholders, subject matter experts, change champions, project leaders and the overall business team members. I often use storytelling as a tool to bring out what the studies of these processes reveal, what are the considerations that lead us towards change, how to implement the change and sometimes why not to change too. It has now been a practice to see why certain aspects are difficult for certain members to understand and adapt and accordingly make changes to the story narrative. This helps me develop strategies for similar situations across the wide array of projects that I manage. I would like to narrate an example of how I along with two of my peers had to make a presentation to prospective clients on how we managed the change to remote working irrespective of the various challenges faced without any material impact to the service delivery expected of the service center of our organization. This was to be done so that the prospective clients understand the resilience factor of the service centers among various other parameters that were to be presented. All this had to be done remotely considering we were amidst the pandemic situation. Application My story started with describing the key aspects on a slide that would help create a visual of what the center looked like. The key aspects were as follows a) service delivery e.g. quality scores, tat, productivity, efficiencies realized in previous year, compliance certifications, geographical spread that we deliver to, etc. b) infrastructure i.e. number of sites, space management policy, IT infrastructure, transport facility and business continuity c) on the people front we describe certain aspects of our work culture, gender ratio and the talent pool of the delivery center. Then some of the business leaders were invited to describe operation management, certain client partners were invited to describe the feedback of the services. I was up next to narrate how we adapted to the pandemic. I had divided my presentation into 2 parts one how did we ‘Adapt and Sustain’ which the client would be able to relate better now that they knew how the service center looked like and how the operations were managed, followed by How we have ‘reimagined the workspace’. With respect to adapt and sustain story I worked the client through a timeline of how we gradually moved from pilot remote testing, to full-fledged working, to enhanced due-diligence till remote working stabilized and then gave them a wow factor of however we could manage it in a matter of weeks. I then described how we could manage to ship desktops/laptops to 1200+ colleagues who were dependent on office desktops for working within 1 month in spite of the lockdown situation. I touched upon how we took efforts to maintain consistent employee experience w.r.t remote joining process for new joiners, trainings, various employee connects e.g. townhall, reward and recognition, various virtual team interactions. My story included pictures, short video clippings and colleague feedbacks on how they were supported throughout the transition, how they were supported in case of managing work in case of family emergencies, etc. I then briefly talked about how we are already ‘Reimaging the workplace’ e.g. how we are exploring various operating models (fully remote, partly remote, etc.) and its impact on service delivery, infrastructure, culture and talent development in terms of what is working well and what needs to be changed. Insight and Approach Our organization follows a specific approach of seeking formal feedback on how the sessions were w.r.t presenters, content, impact on decision making. I was happy to receive a very positive feedback on how my storytelling assured the clients about how we can manage change with minimal business impact. The story telling had real examples, emotional connects, sequence of events as if we were travelling time describing how we gradually yet effectively managed the transition. I was satisfied with my presentation, since I could walk the group through the ‘wicked challenge’ of transitioning to remote working due to Covid-19. I got the positive feedback in terms of nods, body language, acknowledgment of they know how difficult that can be, responses to the questions that I probed and someone to one appreciation I got from some members from the audience. Having said that, there is always scope for improvement. I am going to put to practice some of the concepts this training has emphasized e.g. create the tension, make the story crisp as there is a very little attention span.

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21,440

University of Virginia- Design thinking for innovation The Story Telling Tool Challenge and Selection Storytelling is a powerful human-centered tool that helps users to understand their problems, thus making products and services appear more user-friendly or even accessible to persons who are most in need. I volunteer with “special needs Programs” in schools which are catered to students who may be differently abled i.e. autistic students, visually and auditory impaired students etc. In my country Guyana there are very few programs catered to such students and these are the students who suffer the most in the classroom as teachers may not understand how to cater to their specific needs especially when the classroom is already overcrowded. Through my volunteer work I spend a lot of time with teachers trying to find ways to inspire them to somehow improve the circumstances within the classroom for the sake of their “special learners”. With the teachers I share stories where other teachers explored various teaching methods and were successful in helping special students to grasp key learning concepts that were once seemingly impossible with previous methods. The teachers’ feedback was used alongside the context of my story to determine their goals and interests. This information is then strategically used to discover new techniques that helps teachers cater their lesson plans to include “the special learners”. Application – A story about using story telling. When I started university I noticed that there were quite a few “special students” that were determined and passionate about learning but unfortunately, the university did not have the facilities to truly cater to their needs. That’s when I realize that something needed to be done. It’s not fair for them to get this far in their educational journey for them to be failed by an archaic educational system. I decided to meet with the various heads of department to try to find a way to help these students. I started by telling them successful stories about how I previously helped teachers to cater their curriculum to be inclusive of special students. Through the successful use of the storytelling tool it made them realize that learning difficulties are very much present at the university level and that more needs to be done to assist these students. I told a story about a visually impaired communications major student who needed assistance getting from classroom to classroom. Due to his disability he often found it difficult to locate lecture halls and as a result got to class late and was at a complete lost during the class session. I soon realized that this was a problem affecting all of the visually impaired student after speaking with them at the dining hall. They were so discouraged and demotivated because they weren’t getting the assistance they needed that many of them were contemplating dropping out because it all seemed too impossible. Insight and Approach Now it was time for me to open up about my personal experiences on the matter. One day at the dining hall I meet with a few of these students and bought them coffee. I told them stories about family members of mine that had similar disabilities. One such inspiring example is my mother. She has an auditory impairment but is still a successful entrepreneur who is loved by everyone in her community. She didn’t let an impairment stop her from achieving her dreams and being successful. I told them how opening a business seemed impossible to her due to her disability. My mother was able to work through so much self-doubt and rejection and was able to prove herself in a competitive market. This story inspired them and helped them to realize that there are many people just like them who have struggled and were able to come out victorious. This inspiration gave them the motivation to continue attending classes and last Fall one of them was able to graduate with their associates degree. University of Virginia- Design thinking for innovation The Story Telling Tool I used this story to explain the problem to the University’s Academic Board at a meeting and this made a major impact on the faculty and the board members. New policies on disability services and support are being implemented on campus and professors are being trained to deal with the “special learners” in their classrooms. Making me realize that a relatable story was a good way to help others understand a very common problem within our environment. This course was very beneficial to me since it helped me to think outside the box by looking at creative tools of problem-solving. One such tool being the story telling tool. This is a tool we use every day and sometimes without even realizing it hence this course helped me to see this tool in a whole new way. Now I can adequately prepare for presentations and think of stories that can help me to convey to my audience the problem at hand and how we can begin to resolve them.

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21,443

REFLECTION VISUALISATION 1) Challenge: I am a student pursuing my Fashion Technology degree and one who is in the process of doing a startup. The main problem which everyone told me I would be facing was the lack of ideas for new designs in the already vast fashion world. Even if I had some really good designers with me, the process of brainstorming and ideation would yield very less results. 2) Selection: So, I thought that the best solution to overcome this problem would be to use the art of “Visualization” to enhance the ideation process. Visualization is a tool that has proven to a really important process for design. It allows us to think in a non-verbal way and helps us access the creative parts of our brain making it the perfect tool for helping design clothes which is mostly about creativity. 3) Application: Thus, being confident of its power I used Visualization for my next ideation session. Instead of just bringing notes about the new models of clothes, people brought sketches, drawings, rough diagrams both on paper and/or on PPT’s. Even people who claimed that they were not good at drawing before were also made to bring something visual. Needless to say, the ideation was a huge hit. 4) Insight: With the help of this course I was able to understand the importance of design tools and to be more specific be satisfied about the tool visualization which helped broaden and clear the views of people. 5) Approach: It had such good results this is sure going to be a mandatory in every one of my next sessions. However, I intend to try two tools, visualization and storytelling combined in my further sessions.

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21,448

Reflection - Visualization Challenge As a product manager who handles marketing operations, I'm working with different designers on a daily basis to create promotional materials that would reflect the DNA of my brands and the idea I intend to convey to potential and existing customers. My challenge is to prepare creative briefs that would rightfully reflect my intentions and the brand's message. Everyone involved has a different level of knowledge about the brand and a unique perception of it. Using descriptive words such as "cool" and "fun" results in different associations, therefore longer project times. Selection I find the visualization tool very helpful in creating briefs because I think that it helps everyone on the project to be on the same page, resulting in fewer revision requests. It allows other people to visually see what we mean by certain words and what is expected at the end result. Application When numerous and complex asset creation is expected, I give not only examples from the brand's past works but also inspirational visuals that would describe the overall tone and the color theme. I add visuals to describe the message of the product and what we associate with it. Insight By using the visualization, I found out that when the brief is clear, the outcome can be more accurate and also more creative in the right direction. Framing the ideas with visuals helps the designers to contribute further within the frame. Approach After this course, I believe combining visualization with the storytelling tool can result in better outcomes. Next time, I'll tell the story of the product in a compelling way to increase attention and motivation. Hopefully, everyone can relate to the product better through mine or someone else's experience.

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21,451

DESIGN TOOL – VISUALIZATION Challenge and Selection: I am a sophomore year engineering student also serving part time as an executive member at Energy Clinic Pakistan’s Computational Intelligence Society (UTEC Uruguay). UTEC Uruguay chapter was just established last year in my College and hence it was our responsibility (All Executive Members) to make sure that our chapter is productive in our campus otherwise it will be terminated by Energy Clinic Pakistan. There were many other active chapters of Energy Clinic Pakistan on our campus and hence our major challenge was to conduct technical events that should ensure diversity. In our first meeting we were brainstorming on our Ideas and suddenly we were presented with another challenge, we noticed that the conventional way how others chapters have been functioning is not productive so instead of following them we had to come up with new guidelines so that we could ensure better management of our technical events. The tool I decided to use was Visualization and in the next meeting before everyone arrived I drew a mind map on white board on which every problem along with variety of solutions for each problem were written, solutions were suggested by all members via Email to me. I choose Visualization because that way it was convenient to make changes to the Mind Map on the Whiteboard while all of us continue to do Brainstorming. Application: Now as it was mentioned in Lecture “Offer tours”, anyone from my team, who wished was free to suggest changes and then we began process of elimination after which we decided we needed more insights. I took a picture of our final Mind Map and printed copies with some blank spaces so that we can add more points later. I suggested Ethnography. So we divided ourselves in teams and interviewed students of university, faculties of other chapters and members of other chapters. We found out none of the others chapters were including actual students for whom the event was actually planned to be the part of team. We immediately decided to select two students from each major to be the part of our team for planning of specific event, this step was taken with inspiration from Co-creation. Now what we had was a fair bunch of ideas which we wanted to test, so we decided to conduct a small event all students from around 30 students from Computer Science Major were invited for hands on workshop on Machine Learning. After the event feedback was taken from students. Now all we had to do was combine our insights from Mind Map, interviews and feedback from students. We reformed our guidelines and rules accordingly. Some of the most dramatic changes within our chapter as well as the way we conducted our events were visible to our guiding faculty as well as to students from other chapters. “The results speak for themselves”, the first big event we conducted after this was Hackathon in which there were more than 400 students. And the feedback which we received was much more positive as compared to last time. Also after this within one month we came up with a detailed plans for events for the rest of the year. Insights and Approaches: I was thrilled to have successfully navigated through my first couple of months after been selected as Executive Member at Energy Clinic Pakistan-UTEC Uruguay chapter. Visualization really played a key role in me leading our student chapter to reforms through which we were able to excel as a team. One of the most appealing feature if using visualization was one could literally see the full picture at a time, as compared to traditional documentation when we use visualization we could see all the things at once giving us the ultimate benefit of knowing what else will be affected if we tweak certain things. Also using this approach I developed good sense of team spirit as all were contributing in every step along the way. All of us hardly knew each other when we started working in UTEC Uruguay but now most of us were really bonded as a team. It also gave me an opportunity to work with some of the most diverse minds on the campus.

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21,453

Our Tourism packages – Storytelling Challenge I participate in a small start-up offering thematic tourism packages. Each package contains elements that are “hidden” from the publicly-available description and plan of the package. These elements are meant to surprise the participant and create a unique experience during the participation. Our challenge is to test for each package two things at the same time – the appeal of the narrative of the plan that will become available to potential customers and the outcome of the “enhanced” experience they will actually live. Before launching a package that requires a lot of preparation and implementation (i.e. finding service providers, preparing events, etc.) we want to understand the reaction of the audience in order to re-form, advance or put-on-the-shelf the idea. Finally, the interest shown by the segment of the customers we address could also be tested. Selection Storytelling is a methodology that fits perfectly in the character of our products / services. The characteristics of the method – the plot and the theme and the characters – provide the best way to present the contents of our offering that involves History, Mythology, and Culture of the places to be visited. Storytelling “transfers” the audience to the era and the life of the place. Our intention is to have out testers take the trip without being there actually. Storytelling can be used throughout the steps and the functions of a design thinking approach of an issue. Our team has chosen to use this tool mainly in the “What wows” phase where initially designed themes are tested to decide whether they will be further developed or put on-hold for further review. Storytelling helps us see the expressions on the faces of the audience, their interest on specific parts of the story-package we present and finally receive their comments and suggestions on what is additionally expected. Application The main steps that we consider for testing our designed products through storytelling involves selection of the group of participants, arranging the place – physical or virtual – where the event will take place, determining the narrator among our team members and the exact script to be used, and finally the collection of feedback from the participants. In a specific case we have named “Telemachia”, (the trip of Telemachus to ask comrades of his father Ulysses’ whereabouts), we presented the story of the trip to three groups of seven people selected to meet criteria of the segment to be addressed. Participants of these gatherings of storytelling listened to the story twice. The first one referred to the trip as it would be offered to the market. At the end of this first narration they were requested to rate the offering based on the content and the way it was presented and vote on whether they would buy the package or not. The second one got them more into the details of the story and revealed the surprises that they would live and participate in. Then another round of rating and voting took place. The results of the rating and voting were analysed by our team to examine the effect the probability of this specific offer to do well in the market and have a positive outcome leading to recurrent customers and word of mouth spreading of our offerings. Insight We have noticed that the way the product is presented by storytelling creates different reactions to the audience and is dependable to many factors (i.g. how elegant the narration is, the duration of it, the excitement of the plot, etc.). Since storytelling on a product is different from the actual offer/trip we sell we should be very careful in arranging our stories to excite but at the same not create expectations that cannot be met. Through the process of storytelling we have identified skills of our team and who fits better to the role of designing, presenting our products. Utilising this Design Thinking tool, made us re- define and refine our approaches and still keeps us alerted on reviewing our methods and thoughts on the way we work. Approach Apart from the above mentioned application of storytelling we have thought of two different ways to use the tool. One has been about expanding the group of participants and providing a written story to closed groups of social media friends and their friends. The second one was to keep the smaller groups and change the change the “impersonal” rating/voting collection of feedback by targeted discussion on the pros and cons of the stories and the offered travel packages. The particularity of our offering leads us towards the second approach and we are working on how qualitative information and insight form our audience will be incorporated to our products. Storytelling b itself as a method has helped us advance our imagination and the ways of approaching our customers. It has changed our personal approach to life and we capture ourselves many times discussing with parables and paradigms.

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21,454

Description of the challenge. The tool I'm going to use is storytelling. The challenge I plan to address is how to keep declining oil assets globally from experiencing a catastrophic abandonment process, as seen in many unconventional fields in the United States, in the year 2020. In the coronavirus crisis, hundreds to thousands of wells are poorly abandoned and are releasing hundreds of thousands of tons of methane into the atmosphere, worsening greenhouse gas emissions into the atmosphere. Design thinking is needed to address such problems as it involves not only big and small operating companies, but environmental authorities perform control tools, where abandonment and decommunication operations are done even in a scenario where oil and natural gas exploitation is no longer feasible. The history of oil exploitation is more than 150 years old with conventional exploitation and 180 years with unconventional exploitation with gas wells already drilled from shale gas and oil since 1821 in Pennsylvania. The use of natural gas has since enabled the heating and night lighting of hundreds of households with another appliances with a huge expansion of gas use has continued to grow until December 2018, where solar panel and offshore wind technology are already cheaper than the cheaper fossil alternative, understood as coal thermal, in European Countries. This turning point points to a breaking point with global energy management where it is understood that business-based renewable energy can already replace fossil energies. The lack or absence of abandonment activities can be a potential environmental disaster with more warming effect at the atmosphere in the decades to come. The other breaking point in process is the use of cheap or nanotechnological materials for the construction of batteries for storage and/or electric automotive. The Massachusetts Institute of technology MIT in August 2020 publishes that it has been successful with the experimental design of sodium batteries in replacement of lithium batteries, which are expensive and their use is very limited by the material scarcity of this element on earth. When advances in renewable energy costs in conjunction with advances in the manufacture of batteries with low-cost materials are a commercial reality, the oil industry as such would experience rapid or slow decline, which as a result would leave an environmental liability of methane emissions, a greenhouse gas 32 times more potent than carbon dioxide. Once the oil industry faces a crisis where oil use is much lower than today, the management of oil and gas assets should be aimed at leaving the least amount of oxide, waste and wells flowing uncontrolled in rivers, lakes or soils. That's why this problem is what requires design thinking the most where everyone involved is part of this solution. Application of the solution. The use of natural gas in abandoned wells has been a very strong habit in communities near the oil fields for more than 80 years. Under this reality, the story to tell about poorly abandoned wells is that many communities can benefit for much longer than conventional gas exploitation in abandoned oil fields. The story to be told is that communities must be trained in the use of low- potential wells under safety schemes and oil and gas well abandonments must be carried out by the same oil and gas companies, or in any case fields must be ceded to companies purely engaged in field dismantling and using soft technologies (untrained wells, portable drainage of oil wells.) Communities can organize the way in activities whose low-pressure gas input can be used as raw materials such as brick manufacturing, and building materials, an activity that will still require the use of fossil fuels in many more decades to come, as soon as there are no low-energy alternatives to conventional building materials. The use of story telling is to educate communities on the safe use of gas in wells about to be abandoned, but whose gas flow can be for decades to come. On the other hand, non-productive but explosive wells must be effectively abandoned and monitored by the environmental liability of oil spills caused by poorly abandoned wells. There must also be an education for governments and local authorities to have technologically capable equipment to replenish us for decades or hundreds of years because the problem of abandoned wells will persist for hundreds to thousands of years. The use of patents( low cost abandonment practices) to make an economic abandonment should be an effort in design thinking derived from a widespread storytelling effort and within the framework of the oil industry as a whole, because very few people know in depth the environmental problem arising from frequent ruptures of abandoned wells. Vision and Focus. The use of TED or RSA presentations for the dissemination of such problems is a moral imperative for environmental authorities in any oil and gas-producing country. Also, it is necessary to speak with magazines and website about giving adequate dissemination of data, to warning people, government and communities to avoid contamination from wasted oil and gas fields. The communities in my own country are rural villages and has an extremely low level of formal education and must be used comic based material to explain a very complex technical problem. The future history of the environmental liability of abandoned wells should be told to companies to governments and to communities in such a way that there are: 1.A massive abandonment of wells well done at the end of their productive life. 2. Prevent a very hasty decline in the use and price of oil from implying catastrophic environmental liability for future generations. 3. The low-cost use of a declining asset for the use of low-cost industries, such as brick manufacturing or its use as local energy for high-dispersion industries such as farms. 4. Reuse of wells such as water-supplying wells or for water pouring into confined aquifers currently used under environmentally safe conditions. 5. Use of low cost technology for safe and cheap abandonments. 6. The formulation of new low-cost abandonment technologies that are more permanence than current low durability steel coating sealing technologies. The history of bad abandonment has been told several times by the Colombian and world media, with completely degraded areas, such as Lake Maracaibo (a lake with continuous spills from abandoned producing areas) and areas of soils with high salinities such as the Middle Magdalena Valley in Colombia. This approach has caused abandonment activities to accelerate, but they have the implication that the public image of oil companies has been greatly damaged. A company with a very bad image in the long run represents that the political cost of a bailout is unlikely and all outstanding environmental recovery activities are compromised in a 20- to 30-year scenario where oil and gas have no economic value. That's why the abandonment process is not a long-term problem, but a problem that there are only resources to solve in the small window of opportunity where oil companies are still profitable and have technological support and equipment to do the right thing with wasted oil and gas fields. What needs to be done differently is that abandonment activities are not solely the responsibility of operating companies but that there is fiscal control of all the actors of the problem, as mourners and responsible for the action in the abandonment of oil and gas fields in the world.

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21,456

Storytelling 1. Challenge. Because I’m a lawyer in a big company, from time to time I need to assure, to convince my colleagues that we have huge risks in the contract or business scheme. Of course, my colleagues don’t want to change commercial conditions and to negotiate big changes with partners very often. For them it’s much easier to leave everything as is and hope that nothing will happen. The same time I have to hedge the legal risks. 2. Selection. I’ve chosen storytelling, because this tool has emotional connection, it can help understand for my colleagues a cause of my actions and suggestions via story understanding. I work together with creative people for whom it is easier to understand information and arguments in a dialogue, by using associations and explanation through examples. Storytelling gives me a chance to demonstrate some risk via associations in my story. 3. Application and insight. I have an advantage because I know many of my colleagues well. Therefore, I have an idea of how these people think, what issues they are concerned about and what associative images will help me to convince them of the presence of risk and the necessity of actions. That’s why I need to recall a similar situation in which there were similar problems and the risk to which I pay attention, was realized and led to negative consequences for a person, a company or a project. I start the story by describing this situation, adapting it to our company or our project to make it closer and clearer. I outline the essence of the project, describe the risk that we have identified and have not paid attention to, and logically build a sequence of events: risk, refusal of its hedging and negative consequences. Thus, storytelling helps me to simulate the situation that can occur in our case and make it more reliable and clear through the demonstration of an example of the wrong approach to hedging the risks and consequences of this. If I tell a story in an emotional manner, with details, explaining the chain of events, experiences of people, comparing the situation with ours one, it allows me to achieve an emotional response from the manager and gives me a chance to influence his behavior and choice in this situation. It was my discovery that emotional perception of an event, as well as the transformation of risk into a sequence of events, experiences and decisions, helps to model people's behavior and gives them the opportunity to look at things more broadly and without prejudice. 4. Approach. in fact, in such situations, when I need to explain why it is important to hedge the risk and do it in a clear and accessible form, I will use storytelling as the most successful way to achieve this goal, which is realized through communication with people that I really like.

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21,457

DesignThinking is aniterative process inwhichwe seek to understand the user, challenge assumptions, and redefine problems inanattempt to identify alternative strategies and solutions that might not be instantly apparent withourinitial level of understanding. At the same time, DesignThinking provides a solution-based approachto solving problems. It is a way of thinking and working as well as a collectionof hands-onmethods. DesignThinking revolves around a deep interest indeveloping anunderstanding of the people forwhom we’re designing the products orservices. It helps us observe and develop empathy withthe target user. DesignThinking helps us inthe process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. DesignThinking’s Phases There are many variants of the DesignThinking process inuse today, and they have from three to sevenphases, stages, ormodes. However, all variants of DesignThinking are very similar. All variants of DesignThinking embody the same principles, whichwere first described by Nobel Prize laureate Herbert SimoninThe Sciences of the Artificial in1969. Here, we will focus onthe five-phase model proposed by the Hasso-PlattnerInstitute of Designat Stanford, whichis also knownas d.school. We’ve chosend.school’s approachbecause they’re at the forefront of applying and teaching DesignThinking. The five phases of DesignThinking, according to d.school, are as follows: Empathise – withyourusers Define – yourusers’ needs, theirproblem, and yourinsights Ideate – by challenging assumptions and creating ideas forinnovative solutions Prototype – to start creating solutions Test – solutions

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21,459

Challenge I work in a team whose leader loves helping people, organizations, and communities in achieving their fullest potential. One day, he decided to tackle the problem of productivity, or the lack thereof, and how we are losing so much potential from too much procrastinating. Thus, our journey began in discovering why do people tend to procrastinate (or tend to be unproductive) and what are the unproductive activities they engage themselves with in lieu of the productive ones. The challenge in this endeavour is that we do not have a lot of people in our team to do participant observation nor do we have the resources to do a launch in an instant. And that we want to know the reasons behind our audience’s actions and we need to get personal in order to know them and understand their reasons. Selection Thus, we decided to employ storytelling as our tool to get to know our audience and to unearth relevant information that will help us in determining how we would help them solve the infamous problem of procrastination. According to Storytelling Tool - Preparing Your Mind for Innovation, a good story is designed for the audience. It is about the audience. It connects the audience to the product, to the company, to the cause. This tool was chosen because we want to know the reasons behind people’s unproductivity and how people perceive productivity and lack thereof. We want to understand if it is human nature to become procrastinators or were there reasons behind them being one. I believe that in using Storytelling, people will be more comfortable talking about a “negative” part of themselves. Application We put up a form online which was shared through multiple channels. The form helped us in determining the “subjects” of our storytelling. To our surprise, there were a lot of responses from individuals willing to tell us their side of the coin. In the end, we chose three respondents each team member (we are 5 in the team). The respondents we chose varied from students, employed professionals, self-employed individuals, freelancers, and housewives/house husbands. It was up to the discretion of the team member if he/she would conduct an interview or a focused group discussion. What we have agreed upon however was we would let our respondents do the story telling, we would not be telling our story. “What do you do in a day?” was our primary question that helped trigger the respondents to share varying answers and stories about their everyday lives. We learned about what each of our respondents do everyday, from waking up to sleeping. We learned about how they structured their day, what they feel when things do not go according to plan. They shared what they usually do to fight off boredom or sleepiness. They also shared what makes certain tasks boring for them. Different answers but they all have two common points: a) if it would be that easy, then they wish to be productive everyday, and b) too many unorganized tasks/repetitive tasks is what causes them to stray away from track. Insight What I learned from what happened is that people are not being unproductive because they want to. They do not want to waste their time being distracted too. That there are several reasons (one of them is that they have too many tasks to do that they do not know how to organize them) why they seem to become unproductive. The whole process helped us in re-thinking about the solution that we had first thought of (just constant reminders to do daily tasks). Because of our findings, we are now trying to think of ways to help people be more organized This also helped me in appreciating the Storytelling tool. We sometimes take our audience’s opinions for granted, thinking that previous reviews and feedbacks about similar solutions were already enough information. It served as a great reminder that our customers are human beings with various, ever-changing experiences and needs that we need to take into consideration if we want to address their problems. Approach Lastly, if we were ever to re-do this again, I think applying the Storytelling tool will still be the best approach to take. It helped and will help us to gain insights to real-world problems from the perspective of real human beings whose experiences and needs are communicated if only we let them share their stories. We are creating solutions for them, not us, so we must hear them again and again if needed.

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21,460

from a sheet of paper to an integrated system Challange For a project to be approved in a factory stage, it is necessary that the product that it defines goes through the first production without serious problems. This step is the responsibility of the product engineer who coordinates a multidisciplinary team that involves the factory, quality and product development. All this work was reported on a paper slip, where the approver signed and this report was filed. As you can imagine the lessons learned, pending actions and details of the reports were sometimes lost forever. The mission was to make all this information alive for the company. Selection Mind mapping is a tool of choice to find patterns among a large amount of data. To create this data we interview members from all areas involved, it was possible to identify the stress points and difficulties encountered in transporting the technology of a product from the lab bench to the factory reactor and then to the packaging. After that in a room with the main project team we set up what we would have today in terms of process and what would be ideal. We shared this information with the interviews and saw the main points to be attacked. Insight & Approach With the information extracted from the mind mapping it was possible to identify that the main flaw in the process was the lack of efficient communication about lessons learned. From one project to another or between different areas the lessons learned were simply kept in the experience of those who lived them and not shared as an experience with others. We then create an intuitive, visual, practical, and routine way to pass on the lessons learned. a system integrated into the diverse areas where everyone can access and edit content and view the content of others. It was surprising and exciting to see a cultural problem be overcome with ideas from many areas. The exercise of empathy has shown that we can change much more by simply putting ourselves in the shoes of others.

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21,461

Challenge & Selection Storytelling is the tool I will be using. I work with vulnerable populations and poor people. Many of these people have faced oppression and dysfunction in every aspect of their lives, they need to be empowered. When I work with seniors, we share stories with each other. I use these stories to get an idea about their problems and look for solutions. Application I have a story about using storytelling. In discussing policy changes with a social service agency, I was trying to explain to them the benefits of taking a more client focused approach, among other things, and, of recognizing each person as a unique being, and addressing their individual needs first and foremost. The agency was in the grip of a “compliance culture” and its clients were failing in this. Non- empathetic, rigid structure. I was also explaining how sometimes addressing the needs of one. Individual can impact everyone for the better, even if it seems extreme or out of the ordinary. I told a story about when I ran an emergency shelter after a natural disaster. Everyone was doing well except for one woman whose stress was making her very emotionally volatile. I could tell she needed attention; in my mind I decided she would be “Princess for an hour.” I made her a cup of coffee and sat. down with her and let her talk. It turned out that her mother, who was with her, had survived a brain Aneurysm and she was terrified that she would fall or that some other crisis would befall her during this disaster while in the shelter. Insight & Approach Well, wow, that was an eye-opener. Her mother was a calm presence and doing very well. Clearly it was time for me to open with my story. I told her how scary it was when my father had his brain aneurysm in front of me and how I had to get him to the hospital and how difficult and scary that all was. I shared how he recovered well, and then tied us together, by noting how she and I both have parents who survived brain aneurysms. This worked well. She really needed individual attention for that brief time, and she ended up with that and a true support. She calmed down, her mother, who had become worried about her, calmed down, and everyone around them calmed down. Peace reigned again in our little shelter. So, I told this story to the agency, and I think it had a big impact on people there. The policies are being re-evaluated and the caseworkers are going through new training. Sometimes a little story can do a lot of good. This course made me see this as a tool in a new way. When I have done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have a design background, but I ended up as an entrepreneur in business. I had no idea this would ever be considered an asset, but I am so incredibly grateful that it is!

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21,462

A very essential need for our country (India) is Agriculture. More than 18% of its GDP is quite impressive. But the farmers still are very poor in our country. This situation arises due to lack of knowledge and information on market prices, also the middleman takes advantages of this. We should try to create an environment where the farmers can use simple technology with a little access to internet. For coming up with this plan we need to build the prototype and then the marketing field will help us further. We should work on visualization tool and design a simple effective technology. This tool will be in an iterative process and will improve the solution. At first, we should always try to focus on making mobile application with amazing features, like texting and image capturing. As we know most farmers in our country own simple keypad phones. So, we should release a new platform for them to use. Our main aim is to ensure that, farmers use all these facilities.

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21,466

Visualization CHALLENGE I work in a team who prepares financial and profitability reports. We are regularly looking at and analyzing flat data to prepare reports that can be easily used and appreciated by the units we cater. As we have the source data and other tools to interpret them, we are constantly swamped with large number of ad hoc reports which in turn affects our turnaround time in accomplishing our main deliverables. Considering that we are currently understaffed, the challenge is how can we properly accomplish our main workloads and still be able to meet the requested ad hoc without diminishing the quality of each report. SELECTION As I was contemplating on how to address this challenge, I created mental checklists and diagrams to identify the common concept or data that these requests have. The more I think about it, it is easier to approach this problem using visualization tool. Visualization is about using images, not just drawings, but visual thinking. It helps you explore your data and visualize any given metric using a chart or graph. It drives us further than using words or language alone to understand a certain concept. APPLICATION Coming up with a bit of an idea, I immediately coordinated with our systems development team and explained the situation and the challenge we are facing. I tried to explain it thoroughly to my colleague for a better picture and understanding and so I started to enumerate the list, the structure, the type of report request I always get, and identified the data that each of the ad hoc have in common. We took up this information and considered who will be using it and in which way they would like to see it. Thus, we came up with the concept of a dashboard. A visual display of all data to provide information at-a-glance. It can also be configured to have the ability to choose what data you want to see and whether you want charts or graphs for visual representations. INSIGHT Once the dashboard was up, I saw a great deal of change over the number of ad hoc requested from our team since the data they needed were already available and ready for viewing at any time and with these they could come up with their own interpretation of data. It showed increase in productivity in both my team and the units we accommodate. I realized that visualization greatly helped me and my colleague in understanding the steps we needed to take to properly address problems and situations. APPROACH We always consider various things thru visualization. Subconsciously we are always using it in our daily lives as we always imagine a step-by-step way to achieve something or anything whether it be for simply deciding in which way I should go to work, what I should cook for dinner, or in work related matters, how can I facilitate my turn-over of workloads effectively or how can I create or propose new projects with my team. For future challenges, I think I will be able to utilize the visualization tool as it will greatly support me in how I approach handling challenges. Additionally, it will improve my output and insight in how I view and consider things in different ways.

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Challenge & Selection The tool that I used is Mind Mapping. I and my teammates work with underprivileged population who have financial problems to get nutritional foods. We had to identify why are they financially unstable. Is it because they are wasting their earned money or they do not have a job and etc. We used mind mapping because we need to identify the patterns in our data which is to identify their unmet needs and pain points. Application We spent our time looking for secondary data, since we were under lockdown due to COVID-19, about the impacted stakeholder group. Once we have gathered all the related information, we will conduct meeting to find solutions based on the data we collected. Each of us must find two pain points. Then, we will share those pain points and cluster them if they are related as stated in Mind Mapping video in this course. We make use of the clusters that have been developed and come up with various strategies to try and find a way for it to function. Insight & Approach By applying the mind mapping tool, our team identified their pain points and made sure we can develop a strategy that will be pain reliever. The tool provides us with a focal point for discussion that enables us to share and develop insights into possible root causes of the pain points. What we found out was that most of them are unable to provide nutritional food to their families because the money they earned are used up for medical check-ups or education of their children. I will use the mind mapping activity as a starting point for a series of design thinking activities in the future. The revised graphic which integrates the pattern of data and how each point are interconnected will then serve as a reference tool.

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21,468

Mind Mapping Challenge & Selection My job responsibilities include monitoring the reporting of data from external companies to my organization. Often companies will lose track of their reports or simply stop reporting and our response rate will suffer. I used mind mapping to try and brainstorm and implement some solutions to this issue, and get the companies back to reporting. Our records for these companies have a large amount of extra information that goes beyond the actual quantitative reported data. Our normal collection of data and the administrative date we are able to collect along with reported numbers allow us better organize our thinking and problem solving. Our ultimate goal is to figure out ways to best get back into contact with non-reporting companies. Application The first step in this process with my team was for each of us to look into the administrative data of comparable companies that are reporting, to see if any patterns stick out. Helpful information could be the method companies send us data, physical mail, faxed, our online reporting system. Once we have each looked over our data and identified ideas we meet up to compare ideas and discuss what we think would be most effective to solve our issue. Beyond that initial step the next phase for us would be to being applying these examples to the companies that do not report, if we see a lot of companies that report are receiving their mail from us at a P.O. box and those who do not report are being mailed to their physical location we may look into those addresses to see if a P.O. box is available for them. We would also look over any feedback we receive from phone conversations and try to relieve those actual verbally presented issues. Insight From our internal use of mind mapping we were able to identify that companies who have a leader in their accounting or finance department on the mailed attention line report at a higher rate than companies who have no attention line or who have a non-finance person on that line. We also found that companies in certain industries were more susceptible to going out of business so those industries needed to be monitored more closely to ensure we did not continue to expect reports from defunct businesses. With those ideas in mind we began to review the companies we felt would benefit the most from a more in depth look and changes to how we pursued them for their reporting duties. From our external use where we got actual verbal feedback from companies who were not reporting, we were able to identify that the biggest issue was the difficulty of completing out report. With this in mind, we planned to more aggressively offer to do the reports for companies if they send us their higher level raw data. We also found that many companies simply did not want to do the report and we were able to identify those as lost causes and no longer focused attention on to trying to get them to report and were able to utilize our time on pursuing companies that may possibly be willing to report if we can get into contact with them or help them out more. Approach For our purposes, considering we have a vast array of administrative data and a large population to analyze against, mind mapping was the most effective tool. We also have the ability to attempt new ideas and analyze its effectiveness over time to see its effectiveness, so are not required to go all in on an idea and run with it immediately. This tool was the most effective because we had a very broad group of ideas but needed to best put them onto paper and share them between our team so we could eventually all apply the best of best ideas and not keep those findings in a personal solo. Next time I think we can largely follow the same plan but may look at external feedback and issues before we look into our administrative and internal data.

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21,471

Reflection on Visualization Challenge. I’m not in the business world, I teach Microbiology at a university level. For this challenge I prefered to tackle a personal but popular problem these days: how to cope with homeschooling and homeoffice in this so long quarantine. As so many families in the world, we have already tried several ways of daily routine organization, but with no much positive results. It seemed to me a perfect problem for which a creative solution was needed and suitable for the Design Thinking approach. Selection. Visualization, as stated in the recomended reading, is a “meta” tool that potentiate “right brain” thinking in the process of identifying, organizing, and communicating, thus simplifying team collaboration. It also is a spontaneous way we, my husband and I, use when we try to organize our thougths. In spite of that Visualization can be achieved in several forms and with a variety of materials, we usually make basic scketches on a blank paper. Application. As a start, we defined a new question. A broader one. Instead of focusing on homeschooling and homeoffice, we looked for healthier and happier family routines, that could enable a better organization. We draw our family in the center of the page and sourrounded it with graphs of different tasks to be accomplished through the day, organized by categories. We realized how much time they usually take and contrast with how much we would like them to take. We also could see how different tasks and routines were related. Insight. After Visualization with a broader question, we could gain insight on different issues that can inadvertingly impact on our organization, even at emotional levels. For example, nutrition and fitness, as well as caring for shared rest breaks, can affect productivity. We also found tasks that could be accomplished temporarily in a different manner with less effort, to save time and energy for the now more demanding duties. Moreover, strengths and weaknesses also became apparent. As a result we identified several change opportunities that could have been missed with a different approach or a narrower question. Approach. Ways and materials for Visualization depends strongly on the problem to be solve, the people applying it, and the design proccess step. Anyway, given the success of the tool in visualizing possible improvements, I wouldn’t make too many modifications. On the other hand, I would apply this kind of approach very early in any proccess, instead of after several months of quarantine...

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21,472

Reﬂection - Storytelling Challenge & Selection In this assignment I had the opportunity to apply one of the design thinking tools presented in the course. I chose the storytelling tool. This tool is a people oriented as the design thinking itself also the storytelling is a great tool in order to connect with the audience or customers. As a volunteer of various organizations, I deal with people, communities, needs and carrying out projects for their beneﬁt. Being able to tell a story telling their story is a way of guaranteeing empathy, support for projects and, above all, a sense of belonging to it. Application Generally, the projects were proposed based on the needs of the community, it was carried out and then a few photographs were taken and the results were published. The part of telling a story that was more attached to the version or point of view of the person was not taken into much consideration. I decided to interview the people of the community, I met with several people separately and shared some food with them. I asked them about what projects they wanted, what their problems were, what motivated them, their goals, desires. All this with the aim of looking for insights that could serve to propose projects focused on your interest and to be able to communicate through storytelling project results. Insight & approach Being able to talk and talk with people was very useful for me to see things from their point of view. During the process, insights were obtained that allowed seeing the way of thinking, desires, points of view and others of the people. With the information obtained, the aim is to ﬁlm a video and carry out public arts to carry out communication and publicity campaigns about projects in the community. This storytelling technique will be very useful in terms of how to have a better empathy with the community and transmit the results through a story.

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21,479

1. Challenge I work in a global Company (Deutsche Telekom). My unit is in Brazil and we were selected to be the first unit that has an operation in our global point of production, in India. This POP (point of production) is a hub from technology where provides services to local customers (Brazilian Customers) from there. Our challenge was connecting Brazil Teams and India Teams to work with transparency and synergy for our final customers in Brazil without issues like timezone, culture, language, etc. 2. Selection We need to understand both sides and of course, it is necessary to create empathy and collaboration, but it was two worlds completely different. For this challenge, I selected the mind mapping tool to understand the gaps e needs, and how we could improve or solve possible issues. I used this tool because the center of our problem was people (culture) and understanding what’s the peculiarities of each country would solve 80% of problems. 3. Application We had some sessions (starting with stakeholders until the technician team) and mapping all points necessary to work on. Below it has a picture of the results. 4. Insights In the beginning sessions, the connections between the person got started. The Language was the first issue found because here in Brazil, the English are not obligated to know, and to India’s guy the accent is very heavy, but on the other hand, this helps to create more empathy (one of propose of tool ). Another insight we had was we needed to get a step back and use a basic questionary about info from the audience, like food preference, religion, etc. 5. Approach After that, we used a mix of the tool: storytelling to introduce all important and basic points of all the countries like, why we speak Portuguese and India talks English, etc. The storytelling was based on the previous questionary. After the first session, I did the mind mapping more assertive with level 1 and 2 clear to be developed (as food, language, economic, etc)

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21,481

Challenge Being a member of the restaurant’s chain, I have seen different challenges to meet customers’ demands and meet their expected service levels. One such challenge my organization faced was increasing its sales and identifying the root cause of a declining customer base. The firm was losing the customers, and this could be easily understood from its past sales. Our team had to get together and suggest a way to understand what these customers want that we are not offering and how we can retain them. Selection Our team analysed different tools and techniques to resolve the issue at hand. After understanding the current situation, we decided to adopt a tool called ‘Mind Mapping’. This tool is used to look for patterns and insights that can provide creative solutions. It helps to filter out the important information which helps in establishing the design criteria for what if phase in design thinking process. We chose this tool to help us capture the insights from various stakeholders and connect the dots to understand the root cause of declining sales. Application We conducted surveys and interviews with our stakeholders to understand their perspective of our current offerings and what is it that they would want or desire to have. We organised an event with our offerings and invited different stakeholders. We gave them sticky notes to write down their views and ideas they have. Once that was done, everybody got together, brainstormed, and segregated those ideas into different themes. This process helped us to identify few important criteria to focus upon. Insight Using this approach, we could come up with different themes helping us to identify our customers into various segments. This gave us an idea of how we can meet different stakeholders’ unmet needs. All the ideas were put on a board and inferences were drawn by connecting the dots. This helped our team to understand the issues which could otherwise be overlooked. Approach This tool empowered our team to look into insights which we could have been ignored otherwise. We could understand our customers ethnographic culture, which helped us to understand their pain points. Hence, we could come up with idea to increase our sales as now our customers loved our offerings. Whenever required, we will definitely use this tool along with tools like learning launch and visualisation.

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21,482

Project Name: Electric Vehicle Task 1: Storytelling in Problem framing: 1. The initial investment is high to buy an electric vehicle. 2. Electricity isn’t free. Nowadays electric vehicles are short driving range and speed. GPS services are not available for the electric vehicles. 3. Most of the consumers says that. In electric vehicles battery gets overheated. Task 2: Storytelling in Solution framing: a) Finalize the Technical details for your product: 1. We are optimizing the battery conditions for working longer-time. For this, purpose we are increasing the capacity of the electric vehicle battery. 2. We use the liquid-cooled with water-glycol systems to avoid the heating problems. 3. We increase the speed range of the electric vehicle. 4. We add the digital system to the electric vehicle for accessing the above technologies. 5. We can access the battery conditions and electric vehicle health conditions through digital system. b) Designers should communicate their solution to the consumers: 1. We are in the development stages of the recharge points/electric fuelling stations. 2. In the future, we buy the electric vehicles at affordable prices. We need to create an awareness for this particular one. 3. We can easily monitor the electric bill charges through service centres. Consumers must follow the instructions to avoid high electric bills. 4. We are increasing the battery capacity to improve the driving range and speed of the electric vehicle with proper condition. 5. We use Google Maps technology and machine learning technologies for various purposes like traffic prediction, safer routes navigation using artificial intelligence technologies, weather monitoring system and more. 6. We use the liquid-cooled with water-glycol systems to avoid the heating problems in the electric vehicle. c) Collect feedback from consumer: Consumers gives very good response for this new innovation. They want to transform their lives with the new era in automotive industry by choosing electric vehicles. Because electric vehicles are more eco-friendly and sustainability environments. Most of the consumers gives a positive response by analysing the pros and cons of the new electric vehicle innovation.

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21,483

Design Thinking for Innovation – Reflection Paper 1. Challenge The innovation challenge I faced is related to product development. My wife and I are interested in candle-making as a hobby. Rather than creating candles that are based solely on our personal preferences and assumptions, or copying products that are readily available in the market, we wanted to apply design thinking techniques to better understand the mindset of candle-buying consumers in order to create innovative products that better serve the needs of the market. 2. Selection The tool we selected for our challenge was the mind mapping tool. This tool seemed well suited for helping us to gather data about the greater candle-consumer market and segment this data into workable components that could be actionable for candle-making innovation. Specifically, the mind mapping tool’s ability for looking for themes and pattern in the data, and then analyzing the data to create different consumer personas seemed like just the thing that we needed to help us better understand our target market. 3. Application In order to first apply the mind mapping tool, we needed to generate a sizable data set that could be analyzed. To generate this data, we decided to call a number of our friends and family and conduct brief interviews about what characteristics of candles they preferred, why/how they purchased candles, and what they used them for. After conducting approximately 20 of these interviews, we used the mind mapping tool to analyze the data. We used the tool to look for themes and patterns among the interview responses, and then to group these patterns into various personas. 4. Insight After generating the data, analyzing the data, and applying the mind mapping tool to group themes and patterns from the data into groups, we were able to identify 4 basic personas. These groups ranged from people who were casual candle-consumers to those who were highly sophisticated and knowledgeable about the space. One the casual end of the spectrum, we identified two basic personas: the Any-Candle-Will-Do group and the Special-Occasion group. We found that the Any-Candle group rarely used candles and that they typically only needed/wanted candles at seemingly unpredictable times of the year. This group tended to impulse buy candles on rare occasions and were sometimes gifted candles which they stored for future use. This group didn’t seem to care about specific candle features, rather they wanted the candle to “look pretty” overall. The Special-Occasion group tended to purchase candles more predictably but centered around certain holidays. Thanksgiving and Christmas were the primary holidays in which they shopped for candles. As such, they wanted their candles to have a holiday appearance and feature scents that are typically associated with that holiday. This group didn’t consume candles very much outside of these holidays. On the more sophisticated side of the spectrum, we identified two groups: the Mildly-Aware and the Hyper-Aware. Both of these groups tended to use candles fairly regularly, not simply associated with the holidays but more throughout the year. The main differentiator between the groups was the level of attention paid to candle features and preferences. For the Mildly- Aware group, they tended to have a particular preference (for example: white wax, floral scents, glass container etc.) and tended to purchase candles that stayed within their common preference for all their candle needs. The Hyper-Aware group tended to alter their preferences depending on their candle needs. Members of this group tended to prefer specific types of scents for specific rooms/areas and were the most frequent purchasers of candles. For example, one interviewee said they prefer floral scents in the main bathroom but more masculine scents in the guest room. Without applying the mind mapping tool, we would not have been able to gain this level of knowledge of different customer segments of the candle market. 5. Approach I would certainly use the mind mapping tool for generating customer personas. It is very useful for identifying patterns and themes and establishing market segmentation. However, if I had to do this exercise again, I would look for ways to help automate the process. For instance, I would possibly generate a questionnaire that asked the respondent to rank certain candle features on a numerical scale (1-5). We could then compile that data and use the numerical rankings to seek out patterns in a more automated manner.

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21,485

Challenge and Selection I work in one of the biggest beverage industries of the world. We had to launch a new product in the market and it was a unique product for which the whole new market segment had to be developed. The new product was a substitute for a cold drinks which had practically zero calories in other words it can be considered as “flavour infused carbonated water”. So, we couldn’t find a proper way to launch it as it would only attract a niche segment of the population and if it wasn’t handled properly the product would fail. So, I thought of using the Storytelling tool. It is a great tool, whenever there is a need for a lot of convincing it is the best one because it connects with the people and helps them to empathize with the scenario. Application Storytelling tool helps to create a good connection with the audience and also helps them to feel and open up about themselves. So, we actually developed a story and my first audience was our own employees who were unaware of the new product. I talked about the time when every time I had the urge of savouring the taste of a cold drink. I had to let go off it sometimes because of its harmful effects to my body or sometimes I would have it with some amount of guilt which would ultimately reduce the overall experience. I always wanted a healthier alternative. This product would be a panacea for all the persons who have had similar thoughts like me. It does not have any harmful effects of a cold drink and provides you with a richer taste and also people with fitness routines can have this as it does not contain any calories. This story clicked with the customers and there was no backlash from anyone so we went ahead with this. Insight and Approach The results were exuberant and unrealistic, the customers all over the world love the product because they were able to connect with the story in some way or the other and this incident has been a real highlight of my life. Looking forward I would choose a more structured way by using different design thinking tools and checking which can be applied in a better way and more efficiently. If I have to select a different tool I would choose Learning Launch as it can also be a good alternative in this scenario instead of Storytelling. As it would allow to test the key underlying assumptions of the product.

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21,486

Schlumberger-Private Example Reflection – Visualization Challenge and selection I use the visualization tool for stakeholders who are wondering how to implement a final solution from the point we are at. Often there are solutions to problems that have been exposed as optimal or best. Although it is clear the approach of the solution, the way and how to reach it is not defined. The visualization tool helps to focus the interested parties on the present state and to show a step-by- step how to reach final solutions that have already been formed. The visualization step-by-step approach helps to put into perspective new potential solutions that are possible from different views that differ from what they have in mind Application I start to show a summary of how we are in the present, some statistics and historical data of the growth. With the evolution of the data I asked them to define in their own words what it is and what we want to improve, highlighting the difficulties and the present state. I asked them to make a top 5, through a drawing of the most relevant aspects in their lives, represented by two hands, two feet and a head, of what they would change in their lives with the improvement of the product. Then I introduced two new concepts with the help of some simple mathematical formulas and the effort that it takes the human being to make the transformation from a source to a product for final use, through a representation like the top 5. This helps to evoke that for the gain of the interested one’s, another people make several efforts. An effort exchange diagram linking the two concepts brings us to the present. By having them in the present moment I go to some figures of projection that are in the market and by means of simple conversions I define the real effort that is required to arrive at the solutions that are had in mind. This helps to understand that the transformation that has been sold is not immediate and that we require certain steps to be able to encompass the final transformation, but through an orderly transition. Insight & Approach The orderly transition goes beyond the visualization and includes actual potentials, geographic classifications, resource availability, projected needs and flexible packages. The visualization helped to recognize new steps and new tools to define the problem, however, by closing the focus to numbers, stakeholders did not dimension the effort that was needed, and this can be a limitation or a landing for the public. Visualization focused on a more diverse audience to gain perspectives from other sectors and new paths will be developed without number perspective for free ideas exchange

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21,488

Example Reflection - Learning Launch Challenge The year 2020 has been a nightmare for all of us. The sudden attack of the new virus CO-VID 19 (Corona Virus) has drastically changed the market condition. I’ve been working in an automotive industry (country of origin: Mexico) and it has also been affected by this pandemic. The sales were down, and the company couldn’t meet the projected sales target and were literally burning cash on the employees despite poor sales in the market. In order to sustain in the market, we came up with several ideas to sustain, with respect to the current market situation. Having general awareness of the present situation “Ventilators” were the need to save the lives of the people infected with the virus. Selection There weren’t enough ventilators to face COVID-19, which motivated us to be agile and search for ways to contribute through our knowledge and manufacturing capabilities to save lives. That’s why we’ve selected to try the Learning Launch tool as it is an experiment which can quickly test an idea. Application In our organization we have been manufacturing structures for the automotive industry. We joined forces with the strategic partners for contributing to the production of intensive care medical ventilators, that will aid in the solution to this problem. First, we selected 3 respirator’s design among 45 respirators worldwide, selecting only the ones that met the necessary characteristics to care for people in critical hospitalization status. In order to use the manufactured prototypes, we had to submit them for series of tests regulated by the COFEPRIS (a Mexican Health Authority), which included laboratory tests on physical engagement. The assembly line was also audited who gave us green light for mass production. We’re targeting production to reach 500 ventilators per week. Insight The design thinking tool “Learning Launch” helped us to identify the solution to a specific problem through the idea that satisfies specific need for specific people which is better than the current alternatives in the market. We all moved by the same spirit of helping people who needed respirator as we believe that is the most motivating about the project. We all accepted the challenge, selected the proper design tool and applied it successfully which helped in serving the dual purpose of contributing to society and to sustain in the market during the crisis. Approach We have gone through and studied all the design thinking tools but the “Learning Launch” is the most appropriate tool as it’s based on the concept of fast & cheap experiments. Since I discovered that the most valuable aspect is to create hypothesis and selecting the best idea with fast and cheap experiments next time I would use the learning launch activity as a starting point for a series of design thinking activities.

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21,489

Example Reflection – Visualization Challenge & Selection The business challenge that we face is automation. Automation could eliminate 20 - 30% of the jobs by 2020. If we don’t get there first with a viable solution, it means our competitors which most likely will result in irreversible loss of market share. In designing a path forward, we are faced with multiple complex choices. Which technologies should we select and which tasks should be automated in what order and how do you get all of the legacy IT systems to talk to each other. We are constrained by limited coding resources and are further challenged by a high number of customized approaches to delivering our services. The tool I chose is visualization. In the complex and noisy environment we find ourselves. Visualization has proven to be an invaluable tool helping us navigate our way forward. Application There are actually two applications that I want to share. The first is a visualization of the future. My team has developed tools for harvesting data. To date this has been an necessary and annoying task performed by our clients and our staff. Well getting data, while important, isn’t necessarily compelling. We have seen some important resignations of late, and the staff is struggling to see the value of their work. All of them have been part of client delivery teams and they know how much drudge work goes into our product. It takes thousands and thousands of hours, to acquire the data we need, analyze it, and issue our findings. They have either worked till 3am and been back at work at 9am or they have a close friend who has - not once, but on a regular extended basis. What we needed was a compelling vision of the future. One that was simple to understand and could re-inspire our team. We created a visualization not with cartoons, but with words: 10,000 hrs -> 3,000 hrs It is compelling. They all know the impact of taking a 10,000 hour job down to 3,000 hours. The delivery teams will be able to spend time with their loved ones. They will be able to spend some time during the weekend not working. They will be able to have a life outside of work. The second visualization we created dealt with how we are going to attack the high degree of customer customization. Because our IT resources are limited, we created a visualization of a visual programming environment that would allow anyone with basic computer skills to write and share custom applications by simply using visual programming. All the user will need to do is wire up block diagram of their algorithm and the internal machinery of the application will turn that into working software code. The visualization for this consisted of a mockup of the user interface and a diagram of how the various layers of the underlying machinery would work together. Insight & Approach It is surprising how much of a calming effect the visualizations have had. The image of 10,000 hours -> 3,000 hours has brought a lot of reassurance and comfort to the team. They can see it and they can see their part in it. This is an image that is being discussed over coffee. Discussed during conference calls, and is actively shaping our decision process. The visual programming environment was an idea that was discussed several times in the past, but it was only when we developed the visualization for the concept were we able to garner leadership support. It is still surprising how much of an impact it made. Without the visualization, there were long discussions and debates. With the visualization it was a very short presentation to leadership. They saw the idea and said it was a great idea and we should do it. The whole conversation took about 5 minutes. Amazing!

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21,492

Coursera: Design Thinking for Innovation - Reflection Challenge & Selection As an IT Business Analyst in the financial industry I was confronted with the task to elicit the requirements for tool which creates investment proposals. The existing tool has been used for many years and needs to be updated due to technical constraints. At the same time, some new features shall be implemented. The development process in our firm includes Scrum as a simple and lightweight framework for software development. While in Scrum the concept of user stories is a way to specify requirements I wanted to use the design tool of storytelling (see also the lecture for week 2) for discussing the requirements in order to see whether this concept can be leveraged. Application A workshop was organized with the relevant stakeholders where the project was introduced. After that, the stakeholders were split into three groups based on the areas of the new features and were sent to brainstorming in short breakout sessions. After the good ideas had been selected the stakeholders were asked to work out a story for each idea. The stories were discussed, validated and approved or dismissed. Insight & Approach From what I have learned during the workshop when applying the storytelling design tool is that it didn’t worked well for all requirements. It also is turned out that it is not a good idea to just use one design tool. Although I had a story for each idea and there was a common understanding on how it should work it was difficult for some features to show HOW it would look like and how they fit into the existing advisory process. I decided to mix the use of the design tools and to add visualizing with models and/or user journeys to the storytelling tool so that a good output of the workshop can be reached. Besides the story, the Scrum user stories would not only contain the requirements in form of a story, but they would also be more complete by adding an example and a visual where needed which supports the creation of acceptance criteria. © 2020 mso

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21,494

Mind Mapping Challenge: An alternative energy company that sells and installs solar panels decides to build a solar farm of its own. The company decided to use a group of managers to plan, execute and manage the project. The challenge is that each manager is head strong and has their own approach of how this project should be planned, executed and managed. To get each manager on the same page gives the project leader, myself, the heaviest task of all. The project is based on building a solar farm. The company expects to operate solely on this source of energy. The project leader (me) needs to find an inclusive way forward to have a synchronized flow from the beginning which starts with the planning to completion of the project. Selection: The tool I have decided to use for this challenge is Mind mapping. Mind mapping is a method used for numerous problem solving. It allows an individual or a group to identify, link, breakdown, analyze and create solutions to a matter of interest. This method was chosen because I can relate to this method in a real life basis in my department and it can be seen as the most applicable method to creatively combine ideas for numerous persons. According to the last lecture video in week 3, mind mapping is a creative way to put together your thoughts. Application: Mind mapping was used to brainstorm all ideas stemming from the common challenge of completing the solar farm project. Each manager was asked to state their ideas on the plan, the execution and the management of the project. Three mind maps were created, one for the proposed plan, one for the execution and one for management of the project. Then through much discussion and amendments using the mind maps a unanimous way forward was decided upon. Insight: This method enabled me to see how a mind map can be used to synchronize more than one approaches to overcome a challenge. It showed me how presenting ideas visually can make decision making easier. Approach: One of the things I would have done differently was to get all the managers to initially create their own mind map and then to combine each as a team, instead of using this approach as a reactive one. I would have preferred to use it as a proactive approach. Hence it would have eliminated the time wasted on trying to get everyone on the same page.

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21,497

HOW WE LEARNT TO LAUNCH WITH THE LEARNING LAUNCH TOOL – A REFLECTION Introduction and Background It was the spring of 2016. The flowers were in bloom and the fourth digital epoch was at its peak. Startups were the flavour of the season and every Big Idea seemed to carry with it, the promise of raking in billions. Catchphrases were flying around with every college dropout to big ticket investor scampering to get a hold of one of them. Being a digital strategy house, we weren’t far behind on the spring madness nor were we starved of the key ingredient that defined the season – a Big Idea that could be transformative or even disruptive. The Rio Olympics 2016 was just a year away and sports was taking the shape of an organized business more than ever. Social networking was into its second decade, having evolved into a model that monetized even a regular Jane with something interesting to share. It was in this context that we developed a unique model that would marry sports with social – a comprehensive sports social network called GetSportiv. Challenge and Selection We were traditionally servicing businesses across the globe in B2B strategy, and so in all fairness the B2C game was relatively new to us. It called for us to unbutton our suits and get into slacks; to go beyond conceptualizing and strategizing, and instead start with listening and understanding. It called for adapting a new way of thinking, something that we recognize today as Design Thinking. The idea had to be tested. We had reams of research material that we collected from secondary sources, ranging from psychological behaviours that guided social media usage to the current trends in social media usage for sports. But these pieces of research weren’t going to give us the answer to a very fundamental question. Would this model turn out to be profitable business venture or would it be just another one of those Big Ideas that would revolve around its own axis before falling under its own weight? What was the hypothesis that we needed to test? What did we need to reject before our confirmation biases got the better of us, lest we turn out to be the aspiring poets and rock stars who would just feed on their creative juices and passion for the rest of their lives (truth be told, a part of all of us were secretly envious of that). The hypothesis was that lovers of sports would be more comfortable in conglomerating around a network that’s niche targeted at sports. Which meant that every partaker of this ecosystem, ranging from an enthusiast to a player to a professional would display some level of homogeneity in their choice of an online hangout. Which would also mean that they would either be less motivated to share on their current social networks like facebook or they spend more time on social by devoting an additional amount of time to GetSportiv. The next set of days were spent busily validating our self-fulfilling prophesies. This model was after all a stroke of genius, the single greatest innovation that the sporting world was to encounter was Air Jordans and Lycra. A closed door brainstorming session with multi-functional teams, comprising the founders and their circle of friends would just lend the final seal of approval. What started off as a meeting to discuss the features and functionalities for GetSportiv, turned out to be a cacophony of dissent, which ultimately brought a lot of practical problems that would potentially turn this project into a non starter. The confirmation biases were thrown out of the window as sceptics and devil’s advocates outnumbered the believers. This was new, something we hadn’t really trained ourselves to accept, with the huge amounts of competitive intelligence and market research we had done. How could it all go wrong in a space of a few days? Application We had to get back to the drawing board. And incorporate every aspect of the Learning Launch to practice. By this time, we already had a few of the practices of the Learning Launch without quite knowing the fancy term. Testing the hypothesis called for a true focus group and a lot of social listening, beyond looking at the obvious results that tools threw up. It called for employing human insight in consonance with analytical methods to predict a possible outcome and then decide on the risk. The idea was precious and our passion was not to be cast away with a few analytical findings. So we decided that the findings, would be used like a street lamp for a drunk, more for support than for illumination. That was a breather because structures would no longer be shackles anymore (in the wise words of Commissioner Gordon in The Dark Knight Rises). The focus group comprised 20 people who would use a bit of the mind map approach (without incorporating the elements of the yard sale and the board). These individuals were handpicked from a selection of sports fans, university level players, coaches and even ground staff. They were provided certain data which emerged from a mix of our studies and assumptions, which they needed to corroborate or flatly reject. Further on, they needed add their thoughts about certain specific possibilities that we listed out, which would range from the usability of features, the relevance to the target group and the propensity for payment. It was a long yet fruitful session which yielded a lot of feedback that validated our model with plenty of suggestions for improvement from its existing form and shape. Insights and Approach It took us 6 more months to get out of the drawing board and swing into developmental action, and another 6 months to get the first MVP out, by which time we have learnt, unlearnt, grown and developed. We are currently in the early stages of customer acquisition and in negotiations for a first round of seed investment, but the Learning Launch approach has streamlined our growth philosophy, tempered our expectations in line with the market and offered an overall improved strategic direction. There are several learnings we have taken from this as well. While it can be debated at what stage, the hypothesis of an idea needs to be tested, it goes without saying that the Learning Launch tool gives a clear roadmap for startups and early stagers to define their path forward. In retrospect, we believe that we could have saved a good 6 months, if we had adopted the Learning Launch model in the early stages of our entity. We have changed our direction and pivoted too at a vital stage subsequently and I strongly believe that in this stage of consolidation in the market, it is a critical tool for every startup that’s gearing up for a successful run.

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21,499

Online Market There is no doubt that shopping via the Internet is a popular service for easy access, as you can search for what you need and pay for it without leaving the house. I believe that online shopping has become an integral part of our daily life, especially as we are in the era of technology and modern innovation, as it is a pleasant process for those who can handle well, and how many people are unable to buy what he wants, so he resorted to the Internet, so he completed his request quickly and easily . In my opinion, this is based on several reasons, including: Shopping online (online) saves time and effort, as it is permanently available, and it does not require us to travel or wait in line to buy . As for the second reason: It is the ease of obtaining the data of the goods, or the information of the product for the required product, so the buyer can, for example, obtain adequate information about a specific sports machine, in addition to detailed information about the benefits of the machine for the body, and how to use it in an optimal way . And the last reason: is that shopping via the (internet) helps the consumer to open up to the outside world more. In some countries, some individuals resort to buying a product that is not available in their country via (the Internet) . In fact, there is an experience that I lived through when I searched for a book that I liked in public libraries, and I did not find it, so I used (the Internet) to buy it, and I am comfortable in my home, drinking coffee, and having fun moments, one feels the importance of dealing with modern technology in purchases at any time He will ! In sum, online shopping has become more widespread in the Arab world, especially after the increase in specialized websites, which offer a variety of offers, and provide international brands that may not be available in many stores .

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21,500

Defining User access appropriateness confirmation process for organization Challenge I am a SOX compliance lead in a multi-national organization. As part of assurance on Information technology general controls, organization need to ensure that all the ERP accesses provided to its 20000 users (employees & others) at the point of verification, is appropriate for the role which the user is playing. These are specific requirements sought by statutory auditors considering significant importance of regulatory requirements to ensure completeness and accuracy of the financial reporting numbers in the books of accounts and other regulatory disclosures. For the year 2019-2020, my team along with IT application team spent significant time to identify the users for whom access appropriateness confirmations have to be obtained and approached various employees of the organization over emails / calls to get this confirmation. Wherever the user confirmed that access of a specific user is inappropriate, immediate revocation action need to be taken by BASIS team. Considering the efforts put in FY19-20, we have decided to automate this entire process for FY20-21. Selection We have consulted multiple service providers and senior management personnel to understand their perspective of this problem and analyzed various tools applicable to address the problem, within assigned budget. One of the option was to develop the in house tool in lotus notes application, which does not incur much cost, but the efforts required in maintaining data base in line with ERP is phenomenal. Alternate approach was to deploy GRC access control application applicable for existing ERP package, which already has all the data flowing from existing ERP and hence, no additional efforts required in maintaining data base. We went ahead with access controls in GRC module and engaged a consultant to implement the same. Application Initially IT application team was resistant to go ahead with this application due to some practical challenges, like they want to exclude some select users for appropriateness confirmation (like senior management personnel, employees for whom reporting managers are not mapped in ERP, etc.,). After discussing with consultants and HR teams, we finalized an approach to eliminate some users in this process and initiate confirmation process to remaining users. Insights During the discussions, we have also noted some of the best practices that we are not following. Current access granting mechanism in the organization did not define role owner, who has to review the roles which user is requesting and question whether such access need to be given or not and accordingly approve. While, we wanted to build this approach in our ERP system, considering deadlines for current year, we went ahead and implemented access control with current ERP set up, but management agreed to set up role owner concept in next financial year. Approach Considering the timelines required for implementation, we wanted to adopt an agile approach. We formed a task force under my leadership and involved cross functional teams. Weekly reviews are conducted to understand the problems and to discuss solutions, and tracking of the solutions is done through another in-house tool built for tracking purpose.

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21,506

Reflection – Mind Mapping Challenge & Selection As a tutor, I give classes to kids in many disciplines. I recently realized my students were frequently unmotivated to work due to the country’s situation. I kept feeling they were bored and didn’t want to work as before and I realized I had to change something. So, I decided to make some changes in the classroom we worked in, changes they will come up with using a design thinking tool. The tool I chose is mind mapping, which is a design tool used to look for patterns and insights in a large quantity of data collected, here the kids’ interests. I chose mind mapping because I felt it would be a way to let the kids express what they want to change in a creative and fun way. Application I first asked each one of my students to make a list of their interests, and what would make them more concentrated, motivated and what drives them to reach their goals. I gathered the lists, did my own research about it and took everything in common between my students to expose it to them. The next day, I asked them to take a look at the list I made and told them to sit in teams of three and choose the ideas they thought would be good to have in the classroom and think how we could use them so they can become more motivated and work harder. I passed on each team, discussed their ideas and helped them develop them. When all the teams were done, we exposed the ideas to the classroom from which they chose the ones they thought would be more helping to them, like decorating the classroom in certain ways, using other learning techniques… Insight & Approach By applying the mind mapping tool, the students recognized what would make help them start get over whatever what was happening in their lives and concentrate on their afterschool work. I also got to improve my tutoring techniques by understanding more what the students like to have while working and taking lessons. In the next time I would have such a challenge, I would use the visualization tool since the most important thing in design thinking is the shared insight and learning and it would help the students use more techniques and develop them.

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21,508

Reflection - Visualization Challenge: I work for a company that creates computer software to support financial institutions. Since creating and writing software is a human activity, it lends itself to errors, or what we refer to as bugs or defects in the software code. I will use the term defects throughout the remainder of this paper. Since I have a background in computer programming and I now work in project management with a specialty in Lean Six Sigma process improvement, I was approached by our management team to help find a solution to our ever-growing defect backlog. To be specific, over the past 15 years we had amassed over 7,500 defects and we didn’t have a process that allowed us to resolve defects at the same rate in which they were identified. The process currently in place required three separate business units within our company to coordinate their work efforts to write, test, and deliver a defect fix to our financial institution customers. I will also add that these three groups didn’t communicate well with each other nor did they get along very well. My challenge was to not only help find a solution to the defect backlog, but I also had to find a way to get the teams to work together to identify all the pain points in the current process. I felt this was the first and most critical step. Selection: I decided to start with Visualization of the current-state process. I felt this would give the teams an icebreaker to start working together as well as the “What-Is” to the problem. We did the visualization by creating a process map which I’ll describe in the application section below. Application: We scheduled a two-day meeting with the subject matter experts from all three product groups. The first day of the meeting was all about creating visualization of the current-state process. We did this by creating a process map using sticky notes and a wall. Each group was responsible for describing and writing each process step on a sticky note and then sticking in on the wall in the order that it happened. We kept each product groups steps in their own swim-lane and made sure to highlight the steps that resulted in a handoff to another group or was a requirement that another group needed. I wanted the focus to be on the teams working together, describing what they currently did, and then making it visible so that each subject matter expert in the room could see what the other team needed and what they produced. As they identified the process steps, they also commented on any pain points and we captured that data. Here are a couple of pictures of our teams working together to produce a current-state process map with sticky notes and a wall: Insight: The visualization of the current-state process was eye opening for several team members. When we finished the exercise, we had a complete process map from start to finish and every team’s steps identified. Many of them didn’t know the process from start to finish and didn’t realize what effect their work had on another group. It also helped them understand the pain points that other groups were feeling and let them vocalize the pain points they were feeling. This also broke the ice and let them see that they could work together to solve the problems. Another advantage that we saw from the map was all the duplication of work that was happening in the process. The groups didn’t realize that some of the work they were doing was already being done by someone else. All in all, it was a great start to finding the root cause of our problem and making it understandable by everyone working the process. Approach: I believe this was the right tool for the job and don’t think anything else would have given us the reality of the current-state. I would like to find a more “attractive” way of process mapping other than just square sticky notes and a wall. I’ve tried doing it through software on a projector in the past, but it doesn’t allow for the interaction that this method allows. One other method may be for me to gather the process steps prior to the meeting, digitize the process map and have it printed prior to the start. This would work for a team that works closely together and doesn’t need the team building aspect.

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21,513

Learning launch Role of animations in Teaching-Learning Challenge & Selection The tool I used for better learning concepts is to encourage visual thinking. I work with students of diversified background with different level of learning capabilities and in school education, the medium is not English. Hence, students from rural areas and non-English medium students find very difficult to cope up with the regular classes in higher education. I have spent a lot of time in making them understand the concepts, simultaneously the other group of students find simple and felt bored with the extended lectures. In these circumstances, I thought of introducing concepts with animations and applications first than theorems and hypothesis. The learning makes easier and through understanding because of the animations. Application I start the new concepts with an application and its function with an animation. This motivates the students from non-English medium to understand better and creates interest in the topic. Also, after the lectures, I will share weblink’s which creates interest in this topic and make them learn English slowly. I confirmed the same by conducting some informal interactions with the students and understanding their difficulties in learning. Insight & Approach Though the response is better, the surprise test conducted during the classes ensures the improvement in learning capabilities and the presentation skills of the students. The language barrier was slowly reducing and it encourages students to learn new concepts at lesser time. Also, scientific visualization makes the student to ‘think differently’, improvement in approaching and analysing the real-time engineering problem. The animation is important because it makes us be able to communicate emotions and ideas in a unique, easy-to-perceive way. Animation has helped connect student in a way that sometimes conventional teaching is helpless. The timely feedback from students helped me to understand the problem and subsequent discussions and survey is the starting point for the design thinking activities. The new way of teaching concepts with the real-time sound still makes to learn better in a short period.

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21,514

Reflection – Storytelling Tool Challenge: Experience in the digital advertising space indicates that it is an adaptive and innovative industry, but one in which opportunities for employing the hallmarks of design thinking for innovation abound. My work involves particular focus on search marketing, so I am continually surrounded by reams of high quality data about what people are looking for and how they are doing so, along with contextual and demographic signals forming a fuller picture of these seekers and their needs. As such, I found this course’s emphasis on design thinking as a “human centered” undertaking informed by a sympathetic and empathetic mindset particularly striking. With high volumes of anonymized, yet specific, data signals constantly accruing, there is an element of insight into real-time human needs, but the full picture of the customer’s journey and the deeper motivations behind what they are searching can remain obscure. When deciding how to deploy media budget across various digital tactics that span the conversion funnel from consideration to purchase, one is inclined to optimize against the metrics observed in association with a wide range of categorical data. Using a this data in a reactive manner naturally limits the ability to preemptively position campaigns in response to emerging search trends. Arriving at conclusions about what users want based on this data, in isolation, may lead to missing both unarticulated needs and opportunities to cross- pollinate ideas of what “wows” and “works” with those helping to bring new products to market. Selection: Toward the end of the course, I was particularly struck by Saeid referencing Rilke’s advice to “live the questions” and “live your way into the answer.” This quote underscored the importance of the storytelling tool for design thinking, particularly within the context of the challenge above. As touched upon in the course material, I am seeking to move beyond the restrictions on investigating new ideas when working with large data sets from the past, and instead see what “thinking in time” uncovers above the separation between “what is” and a version of “what if” that that ultimately “wows.” I think that the relatable, human-centric aspect of storytelling can play an important role in knowledge gathering and brainstorming among multiple stakeholders in an organization, as well as building narratives of customer experience to inform innovation. Recalling the George and Geoff example from the course, I believe that this tool can help avoid the stagnation of data paralysis and provide a relatable framework for quickly testing new ideas. Application: While I have not been able to fully test the storytelling tool in the digital/search advertising context yet, I do have ideas for how to approach doing so. I believe it would be helpful to augment regular cross- functional standup/status meetings with a storytelling component. While meetings of this type can result in helpful collaboration, it is easy for these sessions to slip into a round-robin recount of “what you’re working on” that washes over many attendees that are focused on other day-to-day roles. Even if everyone can coordinate effectively to discharge their existing obligations, doing so does not necessarily foster innovation; everyone speaks a slightly different dialect of the brand’s language. In his statement on the storytelling tool, Jesus Brown said, “every great brand has a story.” Turning standup meeting attendees into brand storytellers will help everyone speak in a mutually intelligible and engaging way. I propose sending these stakeholders home with a top performing and a low performing product on a regular cadence, with the task to return to the next scheduled meeting with a few sentence story about their experience using the products themselves. To augment any formal ethnographic research efforts in progress, engaging family, friends, and community members in this product trial experience would be strongly encouraged. After everyone has told their stories, a brief comment session to surface highlights and commonalities will be key to translate these experiences into potential innovation. To ensure that current or future insights arising from these experiences are not lost, record keeping of the stories told at each meeting would rotate equally among the attendees on an ongoing basis. Insight: I hope that the standup meeting approach can embody Jesus Brown’s view that storytelling “creates a cause” and can serve to encapsulate a digestible combination of data, hard facts, and a recommendation. In doing so, different stakeholders normally tasked with bringing a brand’s various products to market will be forced to develop real world experience with a host of items, thereby thinking of them with a customer empathy mindset. Members of marketing, finance, and R&D who may view some products simply as SKUs around which various historical metrics gather, will now see them as parts of their everyday lives. The customer has no conception of these internal metrics, they only know their own experiences, yet these experiences are the arbiter of these metrics’ favorability. Developing these experiences within the company will allow for more rapid prototyping of solutions to the pain points or needs discovered firsthand. Because everyone will be talking in everyday language, rather than metrics, a greater sense of comfort about placing “small bets quickly” will arise. Rather than waiting for some sense of certainty to arise from a statistically significant slice of the search marketing pool exhibiting a certain inclination, marketing coverage can reach out and address those revealed needs earlier, all while informing product development around those needs. Approach: In developing this recommended storytelling method, I recognized some potential shortcomings and limitations. Depending on the meeting cadence and nature of the product or service at hand, not all team members may be capable of testing on their own. Additionally, while the storytelling method is intended to foster easier conversation through natural discussion, some participants may be nervous about “performing” their personal story among a group of colleagues. To this end, the context may dictate written (and potentially anonymous) feedback from the team as a preferred method that reveals even more honest opinions that are likely closer to those of real customers. If time and resources to digest insights allow, this written feedback concept could be extended to the company as a whole in a suggestion-box manner. This method would encourage deeper engagement and customer empathy across the organization. More experience touchpoints can provide a quicker path from “what is” to “what works” by allowing stakeholders to step out of their internal conception of the product and into that of the customer.

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21,516

Learning Launch for “Cognition Research Product and Platform” Challenge: I’m a senior Strategy and Business Development manager for a technology company working in the Biotech industry. We operate in the pre-clinical phase of the drug development process and our products and platforms are used by Pharmaceutical companies, CRO’s, Research Institutes, Hospitals across EU, Asia and Americas. In my efforts for looking at new product developments to explore revenue generation opportunities we decided to enter into a 4yr project to develop Cognition based product and technology solutions targeting obesity research in young children. We collaborated with 3 external stakeholders including a leading academic University to provide us with the expertise in science and R&D along with a nutrition focused organization to test our hypothesis of developing an innovative platform that would expedite the cognition tests for rodents and yield high-throughput and high-quality pre-clinical data. Selection: Our collective team has gone through several of the design thinking processes including the creation of the product prototype and so we are now ready to move to the learning Launch tool. Our aim to perform an experiment to quickly test the validity of our idea and usability of the new product. Application: Our first learning launch was focused on the usability and efficiency of the prototype of our new cognition platform. In particular we wanted to gauge the ease of use and adaptability of our (product) prototype and cognition platform in the day to day operational setting in a laboratory environment. We wanted to also gauge how researchers interacted with the platform and if they were intuitively able to use the platform and take advantage of its benefits. This tested our assumption that our platform design and workflow was indeed more efficient and incredibly faster to use in comparison to legacy approaches of doing these studies. We arranged a 2 days training with the researchers and scientists to get them familiar with the (product) prototype and technology platform and get them started with using it. We worked with a team of 18 neuroscience researchers from 3 different groups over a period of 3 weeks. Through this exercise, we expected to gain insights into the usability, adaptability and the efficiency of our platform on a rating scale developed specially for these parameters. Additionally, we also hoped to gather targeted learnings about these parameters in terms of what was missing. Insight: What my team and I learned through the learning launch was that our product prototype was easy to work with and install in the Labs given its minimalistic square shape. The modular nature of the prototype ensured that researchers can scale it up (by easily connecting several prototypes) or down as per their research needs and through-put targets. We also got solid data about the ease of use and adaptability of our technology platform in several different research protocols. We observed that the researchers were able to start using the platform with minimal training and benefitted from having an intuitive experiment administration. The researchers were also extremely comfortable with using the detailed analytical features of the platform and were able to prepare reports within the platform’s domain without having to export raw data into other statistical packages. This saved a lot of critical time and the need to learn and understand other software packages. These findings were very encouraging and gave a lot of confidence to our hypothesis. Approach: Through the learning launch tool of Design Thinking we were able to ensure quick fact- based learning to move ahead with our project. We found this exercise very valuable. We will conduct a 3 other learning launches to further evaluate the economics, licensing and delivery aspects of our product (prototype) and technology platform.

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21,517

Reflection – Visualization Challenge A need arose within our Global Billing Operations organization for a front-door tool dedicated to the take-in, tracking and reporting of the Organization’s manual billing requests. This task had previously been with multiple billing tools, of which the two important for our region were soon to be sunset. The new tool had to combine the formerly used tools’ functions, serving as a “vessel” for a manual billing request throughout its lifecycle – from submission, review, through approval, to its completion upon invoicing. In addition to that, it was supposed to establish a standardized audit trail, reduce the overall complexity for the various billing organizations, and reduce the overall complexity and variations of manual billing process handling across the different teams. Though the new tool had to accommodate some existing diversity, the goal was to have a level of uniformity and consistency in data collection and processing across the board. Selection and Application For this challenge, VISUALIZATION was one of the key components in approaching this task. We needed to have a visual representation of the tool’s complex space and how the submitted manual billing requests would flow through the various “gates” per the process. Although this development stage was preceded by a meticulous collection of the business and functional requirements from the numerous stakeholders, it was important to really see how the functions of the previously used tools were incorporated, what the new relationships were, and where did the various stakeholders step in during the request’s journey. Diagrams and mock-ups were utilized for the representation of the tool’s space. As the tool needed to house multiple manual billing request templates used by various organizations, the different teams sat down and discussed the various aspects in the visualization separately. This was an effective application as each team could concentrate on their own little eco-system in which their manual billing requests would exist, and they could talk about the specific challenges or improvements to their area of the tool. Insight The visualization presented a quick and valuable insight into the possible scenarios where a certain condition within the process was/could not be met and open up a discussion and generate ideas where a manual billing request’s flow should be reversed to in order to adhere to the process, or for any functional improvements. Visualization was really the most effective tool to use in this case as the complexity of the process and the tool’s functions were simply too difficult to be told as a story. Hearing instead of seeing in this case could leave too great of a room for error, or misunderstandings – we simply may be understanding the words slightly differently and the saying “A picture is worth a thousand words” rings very true here. Having the tool’s environment at glance through this clear visual representation established what’s what from the start and allowed the group to test their assumptions and to focus on the true challenges. Looking at design thinking in broader terms, I realized there are various types of challenges out there and they may require or be most effectively solved by applying one or the other of the tools that design thinking offers. While for challenge X, the best approach may be storytelling, for challenge Y, it may be visualization or mind mapping, while challenge Z will be best solved through the learning launch. Approach If I faced this kind of challenge again, I would choose visualization again. The above challenge was a case where many of the what is had been already established and known, there was a certain process in place, the stakeholders were organizations within our corporation – and what we needed to do was to create a tool which would be an incorporation and an improved version of the functions in the already used tools. Not much of a mystery here. On the other hand, I can definitely imagine using storytelling in the creation of a tool or a mobile application, given a different context. What if we were creating the product for our customers, the public, without any idea of what their needs were. And though visualization would most certainly be part of the later development process, the number 1 focus would be on storytelling, number 2 would be the learning launch to test, learn and iterate as quickly as possible.

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21,518

Before I describe the challenge that I addressed, the reader should know that I am a physical scientist who decided to take this course for fun. My line of work does not lend itself easily to work on human centric challenges, so identifying a challenge to address where I could use the tools described in the course was my biggest hurdle. For this reason, I decided to turn the challenge inward and use a problem in my life as the challenge and use myself as the subject that data could be collected on. The Challenge I have always been a happy and optimistic person. Lately, I feel myself becoming depressed, negative, and the person that simply complains. I know that my recent job transition is the primary cause but I wonder if I could apply the theory discussed in the Introduction to Design Thinking lecture, which assumes that there are unarticulated needs of a person or customer that the individual might not be aware of. Tool Selection and Application The tool that I used to address this problem was Ethnography tool that was applied in the MeYou Health example from Week 3. My hope was that this tool could provide insights to uncover any additional aspects of my life that are causing me to feel this way. I choose this tool because recording observations is a familiar activity for me, I work a lot with temporal datasets so seeing my observations expressed in a timeline would make it easy for me to see patterns in the data, and it is a tool that seemed appropriate to address the question. The application of this tool looked very similar to the MeYou Health Well-Being Log but with different questions. The fields I filled in were 1) Date/Time 2) What emotion are you feeling, 3) What triggered this feeling, 4) What time did this feeling end? 5) When was the last time you ate, 6) Any comments or notes? Question # 5 may seem unrelated but I often forget to eat and already know that hunger can affect my mood. I performed this exercise for week. The observational time spanned a weekend, where I did not go into work, and a few weekdays where I did go into work. During this time, I recorded any strong emotions that I felt, both positive and negative, and the events that triggered the emotional state. I also noted when I thought something should have elicited an emotional response but it did not or when it elicited an unexpected emotional response. Insight This exercise was very interesting. There were two themes that emerged from my well- being log. The first was expected. This was associated with my job. I was able to identify key aspects about my current situation that were greatly affecting me. The two biggest ones were the work environment and the job responsibilities itself. The one that I have identified many times before was the work environment. It is dark and windowless, the ceilings are low, the building feels dirty, and the lighting is terrible. The second problem about my job, that was less obvious, was my job function. I identify myself as a problem solver. In this current role, I am not solving problems. This job leaves me feeling unmotivated, disengaged, and bored. Upon reflection, these two items seem pretty obvious, however when I accepted my current position, I was focused on finding a position in my field that could use the skills that I had developed during my Ph.D. I was less focused on the environment that I would have to spend time in and on the specifics of my day to day responsibilities. Instead, my goal was to feel like my education was being used and that I didn’t waste 6 years of my life become an expert in a field that I would then abandon. The unexpected finding was that my overall well-being was tightly coupled to how the morning good- bye went with my 1 ½ yr old daughter. I found that I was much more resentful and negative from the moment that I stepped into the office if my daughter had to be pulled away from me, crying and screaming, to get her to daycare. I felt sad about leaving her, I felt resentful and angry that I was spending my time in a place that I didn’t want to be, and I felt like I was being a bad mom. This feeling lasted most of the day and dissipated somewhere in the late afternoon. On those days, I felt more drained and tired at night and I found myself wishing that I had the financial means to just quit my job. I vented more to my husband on those days than I did not days where the good-bye went smoothly. This exercise made me realize that there were really two issues that I need to address. The first and perhaps the hardest is associated with the job. The second is to figure out why some mornings go smoothly with my daughter and others don’t and find a way to make the good-byes better. Additionally, creating a balance between spending time with my daughter and working would be huge. What if I found a part time job or a job that where I could work 4 days a week instead of 5 days a week? In today’s world this seems possible. Approach The current tool could be improved by extending the observational timeframe to capture a greater variety of circumstances. It could also be interesting to have my husband record his observations of my moods to see if his perception aligns with mine. He might be more apt to identify times or circumstances where I am not happy, that I am not aware of. An alternative tool that could have been used is the Mind Mapping tool. I could have combined projective/visualization tools to create a drawing of myself now and in the future and/or a drawing that tags and connects all of the emotional triggers that affect me during the day. The daily log of emotions coupled with the drawings described above could be used together for a mind mapping activity. All of the exercises would complement each other and likely produce greater insights than using just one type of data collection method.

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21,520

GDPI ASSIGNMENT 1 1) SELF-AWARENESS TOOL Favourites Achievements Strengths Failures Weakness Dreams/ 3 things that will make me happy Book - -- Pyagmilion, Saint John, Man and Superman School life: Sports captain, Winner at various singing competitions inter school, badminton champion Agility, Diligent Personal- lost the interstate cricket tournament Trust Issues Movie- The Godfather, Interstellar, Gangs of Wasseypur College Life- ABVP student union election Leadership, Good orator Social- --- Trust issues Hobby- Sports, singing, Chilling with my homies Professional Life- Forever a learner Professional- Not able to take decision on own. Indecisive Place- Kedarnath, Badrinath, Kashmir, Pune Social Life- Respect, love and affection People’s person, sense of humour Emotional Game/ Player etc- -- tekken, god of war, nfs, fifa Fears Dreams/ 3 things that will make me happy Results Money Agoraphobia Family Acrophobia Friends 2) SWOT ANALYSIS STRENGHTS a) Good communicator b) Agility c) Team Player d) Enthusiasm e) Influencer WEAKNESS a) Trusting people b) Emotional c) Indecisive d) Aggressive nature OPPORTUNITIES a) Proactive b) Taking up projects c) Critical Situations THREATS a) Emotional weakness might lead to loose people 3) Interview Based Questions relating to Self-Awareness Activity a) What are your Hobbies? – Sports, Singing, Binge watching, Reading b) What have your learnt from your hobby? – From Sports I acquired how to face failures, From singing gained confidence c) What are your achievements? – State level cricket and badminton player, huge network d) Give an example of any recent achievement? – Recently Achieved my target in my summer internship at Aditya Birla Sunlife Insurance, and Hyundai motors e) How did you overcome your failure? Give example – Fear of public speaking is there within me which I overcame when I had the opportunity being a student speaker in one of the webinars. f) What are some of your strengths? – Enthusiasm, Agility, team player g) Give an example where you used your strength? (use one of your achievement where your strength was leveraged/used)- I was chosen as a leader in student union elections where I guided my candidates throughout the elections h) What are your weakness? – Being emotional at times, less interested in aptitude which is required, getting aggressive. i) What do you do to overcome your weakness? – To overcome weakness I do meditation, for aptitude I am trying to give some practice tests. j) What are your goals? – To be financially stable and live my to the fullest

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21,522

Use of Visualization tool for solving business problems Challenge & Selection: Visualization is a great design thinking tool which I feel I can make good use of in my work place. I work in the product management function of an automobile company which is primarily into the sales of mining trucks in India. In my role, I am supposed to interact with sales managers for gathering ideas for development of new products, to train them on various product features, explain the customer value proposition of various products/features etc. Often I find it challenging to explain a feature in our product (truck/lorry) to our internal employees(sales managers, marketing professionals etc) who are from non-technical background or who don’t have prior experience in the field. I am of the strong opinion that ‘’Visualization’’ tool can bridge this gap effectively in our discussions. Visualization will help all team members to have a clear understanding of the topic, avoiding confusion and enable them to bring onboard new ideas to solve any challenges being discussed. For example, if the feature of the truck is explained through diagrams, pictures or videos in actual working conditions in layman’s terms, it will help in bringing an easy understanding for all team members. As Ms. Angela Mayer rightly explained in the video lecture, it will help in unlocking different parts of your brain and open up new ideas. Application I will provide an example of a situation in which I effectively used the tool. We had conducted an internal workshop in our company in which we were brainstorming ideas for pitching our products in new segments. Participants had a closed mindset initially because they were not able to imagine the scenarios in which our products can be used in the segments in which we are currently not present. Then we started listing down a sample segment and bifurcated the segment further into different sub segment on a drawing board. We put pictures of the segment on a presentation format for the participants to visualize easily. We asked participants to list down the opportunities and challenges in each sub-segment. Once we had a comprehensive understanding of the segment and all points were noted on the drawing board, we could relate various points easily and find opportunities for our products knowing the strengths and weaknesses of the same. Insight & Approach My learning from the above experience was that in a group, people will always have different levels of understanding of the same situation or a problem at hand. Some of them will be able to visualize a scenario in their mind without any graphical representation or pictures and others may not. Some of them will have better expertise or knowledge of the situation over others. Visualization tool will enable us to bring a common understanding of the problem within the group if even it could be more time consuming. If you are leading a discussion or any similar idea generation workshop in your workplace or anywhere else, it will help in more people contributing to your objective. A mistake people often make is that we don’t take the effort to bring this common understanding within a group and end up in non- constructive debates and arguments on the problem statement with different understanding. Another design thinking tool which I feel I can use in similar situations is “Storytelling’’. All of us love stories and stories can grab the attention of your audience like nothing else. Storytelling combined with Visualization tool can ensure that your audience is engaged and aligned with your thoughts. I rarely use Storytelling in my day-to-day life and I will have to make conscious efforts to develop this skill knowing what difference it can make. To summarize, visualization tool is so powerful that it can be used in all four stages of design thinking process – what is, what if, what wows and what works. Those who master this tool will find the whole design thinking process lot easier and will bring better results in all walks of their life. **End of document**

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21,524

Challenge- Change is inevitable but growth is optional – John Maxell. I work for a Cruise Company, doing relatively well for the market I am in which is India. We have been nominated for various awards across the world especially in India where we have been able to penetrate into hinterlands and get sales for the company. In India we have been pioneers in cruising with offerings like Indian Food on board and free sailing for children below 18 years. Both these concepts are a huge hit with Indian customers. Having established itself as a prominent global player, our company has now taken up the challenge to deep penetrate India market by launching cruises sailing from Indian ports.And the strategy is to get more of the local population sailing on these cruises.This challenge meant that the India office has to start concentrating on selling cruising to Indians and convince them to sail in India? This would definitely require loads of work and training and may be more staff. They are launching and moving ships to Indian ports by end of the year and we have to come up with a plan on how are we going to sell it? Questions- Are we prepared? Will Indians sail in India, as for most of them the idea of holiday is travelling abroad. How are we going to change mindsets, not selling was not an option? Most of our livelihood’s depends on this job. Selection-: Since we were given the task to figure out how are we going to get Indians to sail on various itineraries and dates that have been already decided by the head office. A task force was created and we started working on our collective ambition for getting Indians to sail in India (get the extra bonus and sales, but also remember to delve on it cautiously). We started to make use of the Storytelling tool. To thrive in today’s ever-changing business environment, companies need to learn how to remain flexible to meet their customers where they are. Companies that drive through continuous change are already having a competitive advantage. Application – We started by creating task force and calling it “Sail in India”. We got together 30 families and gave them a presentation of how we were the first ones ever to start cruising in Europe, first ones ever to introduce Spa on Sea and free sailing for children below 18 years. Asked them to share their happy moments with us on the ship and clicked pictures etc with them for social networking websites. With this extension of India sailings, we continue to keep their interest in mind and give them to see India and they can do it any time as they won’t need Visas / passports for it ( which they claimed was a gruelling process) . Also, can be planned as a weekend getaway as against months of planning required for a regular holiday. Post presentation we gave all them questionnaires and a USB drive with pictures of our ships and ports in India and tentative dates. Meanwhile started launching offers for families / singles / going to be married etc also included our extended families in great story telling exercise. The results of the questionnaire were astonishing to say the least. We realised that there was a large segment of population who didn’t even have a passport and always thought “Cruising “was meant for the rich. We had not even launched prices, but the fact they could “sail” in “big” ships in their own country and decide on a vacation whenever made our future clients very excited. There were some who didn’t like it, we kept them on a back burner for a later time. But stories around our ships and legacy and how we are going to support tourism in India, made us and other excited. In office people were excited that they had something else to sell and they could afford cruising with their families. Insight and Approach –: Then we tested with the same presentation on a larger sample size and we were happy to see that clients were coming up with ideas on when they wanted to sail and for some of them, they were very excited they could go on a holiday and for small occasions like birthdays and anniversaries go cruising. We gave all the people who helped us an initial offer on price to sail with us with some sight-seeing options thrown free. When the word got out, we were inundated with calls and emails. So, starting from a shaky ground on how are we are going to convince people to sail in India. We created a compelling story line with 30 samples to begin with “Sail in India” campaign. Now 70% of our sales are “India Sailing” and the volumes are huge. I think to approach with a small sample, present compelling stories about their travels with us and how we are as a company helped us with the volumes that we have today. We get bookings as early as six months and as late as 24 hours before. I could also approach this by the Learning Launch tool, as we didn’t have any previous data on any company sailing in India. We could have used module 4 – where we could ask the task force what do I know / what I do not know. Collected quality and quantity data based on people who have sailed abroad especially to countries closer to India and started with as a sample base. The idea could have been tested with bunch of customers. To thrive in today’s ever-changing business environment, companies need to learn how to remain flexible to meet their customers where they are. Companies that drive through continuous change are already having a competitive advantage

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21,525

Reflection – Storytelling (Module 2) Challenge My department has a very young demographic profile with a lot of young first time manages aspiring to take on leadership roles within the company in the future. But the challenge was how to motivate them to retain them in our firm and help them realise their dream. Managers including myself were being constantly challenged to look at their succession planning and develop a leadership pipeline within their teams. In order to support this exercise HR has been partnering with the leadership team and Managers to explore options. The feedback that was coming from managers was that the second line - the team managers - lack some skills to be able to take on the next role. While HR and L&D collaborate to deliver leadership programs at senior levels there was an apparent gap at the team leader level for which similar program/s are not available. I took up this initiative to fix this apparent skill gap. Now here comes the challenge, how do I sell this idea to my peers in the Leadership team and their directs to be make a value proposition that will address the problem area of preparing the leadership pipeline. So I embarked on this initiative, with the blessing of my Manager and leader of this department to create a program for the first time managers and aspiring leaders at the team leader level who had 5-7 years of work experience and potential to take on a bigger role. Selection of tool Firstly, I got with HR head to discuss the proposition that I had. Here I used the Storytelling approach. This aligns itself to what Adrian Martin, Global Leadership Development Director at Mars Inc. mentions when he talks about storytelling being a powerful tool to communicate with various stakeholders and effectively address the “WIIFM” (what’s in it for me) factor. Application of the tool I quickly pulled together a PowerPoint and shared a story board of the approach I had in mind. In that process highlighted the gap in the L&D repertoire and the skill gap need that needs to be bridged which was acknowledged. This was a small win. Having convinced HR the next step was to go my peer group – senior leaders and explain my story, Again I appealed to them of their felt need of developing a leadership and managerial pipeline. By this time I had conceptualized a high-level concept of the program that I was creating. In the meanwhile, I hired an external professional Training consulting company to infuse flesh and blood to the concept. I showcase the program to contain five modules with a day off-site module included. I then asked the company to do a pre- program screening study with inputs from the employees as well as their immediate managers on their where they rated themselves across various competencies that were required for a entry-level leadership role. Armed with the findings from the exercise I further strengthened my story with that data on “What is” the current eligible population that we require provide L&D intervention to. I showcased the program structure/ modules, how many hours of training spread over 5 weeks. Here I impressed upon the fact that their staff will not need to be away from their productive time beyond a day per module across 5 weeks. I also shared a timeline for implementation and, cost and administration of the course to the employees in a University type pattern, complete with attendance requirement, graduation and award ceremony upon graduation with a Graduation Shield made of wood with the Logo of the program in brass pasted on the shield. After a few iterations with my peers I also presented my story board to my Global HR head considering that this is the first time that this type of program is being tried. She was excited and wanted to implement this across the global locations if this program became successful. Next step was to take the story board to and share it with the immediate Managers of the employees who will take part in the program. I highlighted their role in the program. They needed to be part of this exercise and provide feedback on any change post the program intervention that they observed in their staff. I did this to ensure that these managers had a skin in the game since this will be added to their goals for their performance for that year. Post this, I scheduled a time slot on our regular Monthly departmental townhall and shared the story with the entire departments’ employee population (1200 employees) directly addressing their “WIIFM”. Immediately after the townhall I had employees walking up to me and expressing to be part of this about this program. This was another win for ma s as my final customers were bought-in to the concept.

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21,527

Reflection – A visualization Tool as a way to help employee team fully understand the relationship network of product features and customer needs – the case of outdoor activity web and mobile focused enterprise. Challenge The problem that was to be solved in our company (that forms internet & mobile products dedicated to outdoor activity amateurs) was connected with incomplete comprehension by our employees of internal relations among our products as well as their features’ ranges in reference to customers segmentation. The company team had to face overabundance of the information related to unclear structure in the mind of products’ features which were, on one hand quite similar to each other, but on the other they based on different frameworks (so couldn’t be easily combined into one organism) and were dedicated to at least two types of customers: individuals and institutional ones, however much deeper segmentation was present as well. Because of the historical reasons (employees had been shared into groups before and worked only on chosen products) there was lack of a comprehensive knowledge in the company team about which parts of our systems were the most valuable for which customers and how to combine different elements of the products to fit the customers’ needs in the best way. Even if we had plenty of data about our customers and their expectations, thanks to feedback we received, research we did using both ethnographic techniques and analyzing quantitative data, there was still no wholistic view of the employee team on all the connections among our different products, frameworks and features with combing it with customer segmentation. Selection For me, a visualization has been always a natural way of presenting processes, strategies, organization structures and ranges of responsibilities of team members as well as new ideas. When speaking always a piece of paper or a flipchart with a marker pen had to be at hand. I appreciated visual data presentations and visualization of goal projections when we used customer development methodology to analyze our customers’ needs and re-organize our projects. In design thinking process it is crucial for all the stages: starting with journey mapping, value chain analysis, map mapping through testing & prototyping to learning launch. That’s why to present in a simple and understandable way all the complicated aspects of connections linking our products and taking under consideration our customers’ needs (using mind mapping methodology) we needed to… draw it! Application We gathered out teams’ managers, shared into groups, gave away pieces of paper and asked all groups to draw the main products and their features on one side of the page and the main groups of customers with their possible needs on the other. And then we asked them to combine products, features and customers’ needs in a way they find all the relations among these particular elements of the system. Soon we had a couple of presentations that differed one from the other slightly or in a quite a visible way. We analyzed all the differences and discussed them together. We used visualization tool again to research and present each case. All this work became a good base for co-creating a common visualization of the relationship network within the company system including a production zone combined with customers’ expectations and values. Even slight differences among our products were defined and marked in the visualization and a whole graph perfectly portrayed the company system of internal connections, dependencies and relations. Insight & Approach This moment was a turning point in a process of a product strategy building in our company. Since then the team was much more sure of the relations between particular features & functionalities of our products with customers’ needs, they got to know more of the customers segmentation itself and could define the main values that our products deliver. Also a mind mapping visualization let them systematize the products ranges and their common areas, as well as differences. It also let all the participants see the gaps in our system and its weaknesses, which was useful as a starting point for the next brainstorm gathering, in which we faced the issue of projection of possible changes and searching for new solutions (“What if stage”). At that phase of our research process the visualization tool was also indispensable. Tomasz Ostrowski

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21,528

1. Challenge: Describe your challenge, including all relevant information My challenge is that I am struggling in managing my time and I have tried more than once, in the first couple of days it works but eventually it didn’t. I want to invest in my free time with something that will benefit me, maintain my health, develop my skills and broaden my knowledge. I worked everyday from 7:00 a.m. to 3:00 p.m., and most of the remaining time is wasted in social media or other things. I really want to find a solution to solve this problem and help me to properly manage my time. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). In fact, I am a visual person. Thus, I have selected the visualization tool, because while I am thinking of something, I usually use jotting, drawing and sketching on my sticky note and that helped me to focus more and to organize my thoughts and ideas. So, it will be easier for me to use it to come up with solutions to my challenge; which is failure to manage my time. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). To plan ahead the next day I used a white board and I drew a timeline which represents the day, from waking up until going to sleep. And I drew symbols of the tasks/things that I have to do to invest in my time. These tasks/things fall under 3 categories, they are physical/mental health, skill development and knowledge expansion. So, in every day I should do something that will enrich these categorize. Before I go to sleep I had a clear visualization of the next day. I keep doing the same thing every day for a week, and it really works effectively. This tool helps me a lot in managing my time. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The insight that I have gained from applying the visualization tool to overcome time management challenge is that analyzing the problem and understanding the root causes will defiantly lead to the right solution. I have never thought that drawing and jotting will help to manage my time. That’s why selecting the tool that fits with your thinking style is very important. Therefore, this doesn’t mean that other tools will not work, you have to practice to figure out which tool to use for specific problem. Now, I get to know the design thinking process and its tools, I will use it to solve problems that I might face in my personal and professional lives. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why As visualization tool worked for me effectively to overcome the challenge that I face which is the time management and because I am a visual person, I will apply it again next time. I might use other tools like mind mapping for different challenge.

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21,529

Smart Dust bin Challenge & Selection In a modern world, the thing that is creating a problem is the pollution. Pollution all around us. This pollution is affecting the country directly and indirectly in many ways. Getting straight, people are throwing the trash on roads, streets, etc. So I feel this Smart dustbin will help in reducing that. But a department should be appointed to implement this idea for looking after the robot and whether everything is going well. Application This robot is built on wheels and works on battery. The functionality of this robot is it senses the trash around couple of meters and it takes itself to that trash and using its machinery it picks the trash up and stores in it. When its tank of storing is fill it goes to a nearest dumping yard frees its tank by dumping the trash in the dumping yard. A separate team or department has to be appointed to look after this activity whether it’s going as planned or not. The team will get the manual override on the robot it goes out of control sometimes to direct it. The robot will can work continuously for 50 hours on a single charge. So, charging stations has to be built nearby for it to get charged. Different prototypes and testing should be done before building the final robot and all the prototypes and testing should be verified by the appointed department or team thoroughly. Insight & Approach The insight that I understood is that this type of useful stuff can help in making the country bright. It is also important for an individual to understand the scenario we are in and try to help in moving forward the amount we can. Start thinking about our country and world and start giving some time to make it bright enough.

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21,530

Challenge We currently have a long and tedious process to resolve customer invoice queries. Invoices are generated on the last day of the month but are to be paid by 15th of the next month before they are considered late and are charged a late payment penalty. However, when there is an invoice query, we as an organization are unable to provide a speedy response. Because of this, most customers with invoice queries end up either paying their invoices late or paying their invoices before their queries are resolved. The process of handling an invoicing query is: customer speaks to the manager at the office. If the query cannot be resolved at the office-> the query is sent to the accounts team who look at it -> customer service agent handles the response and a response is then sent back to the customer. Selection of tool It became important for us to track multiple customer queries through the process to see where the “constipation” occurs. Visualization helped us to see the journey of a query through the process. It helped the three teams in the organization to see what the other team does when it has the query in hand. Application We created three manila posters on the wall. They represented the office, accounts team, and the customer service team. We introduced 4 different queries from one customer into the process and observed how they moved around. Whilst the office and customer service teams had one stop, the accounts team had more than one. A query could be moved to accounts receivables or accounts payable. From those departments, it would go to a sub-department depending on if the query is about billing, deposit query, or request for statement. We realized that the bottleneck was in the accounts department. It was akin to a python swallowing the prey. The process took too long and teams and clients outside the accounts department did not have a clear understanding of why or when a task would be completed. Insights & Approach We realized that the office and customer service teams set high expectations of when a query would be resolved. When this was communicated to the client, the client would hold the organization to those expectations. We have now tasked the accounts team to come up with a work flow that gives a more realistic timeframe for sorting out customer queries. Whilst doing the exercise, we realized that we were lacking a client’s view of the process. It was agreed that we need to redo the exercise with 2-4 customers as part of the team. With the customers, we will take real life queries and they would give us their view in terms of time and the output they receive. We also agreed that the accounts team would send 1-2 representatives from each sub-department so they could advise us on their process.

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21,531

Challenge I currently work in data quality team in one of the big financial corporation. I was assigned to the task regarding carry out a process review. This process regarded controls which verify consistency of data in client’s documentations and data entered into our main system. My main task was delivering more efficient and consistent control’s processes. I had to work on three client’s segments Retail, Small and Medium Enterprises and Corporations. First, I had to find out how these processes was set. I couldn’t be more wrong thinking that it will be the easiest part of my job. It was more that surprise for me that people wouldn’t talk to me about processes they are participating. I couldn’t get any useful information, no one would tell me any details I was constantly referred to our general applicable procedures. So, I was dealing not only with no efficient and no consistent control’s processes but also with lack of trust and fear that my process review will end with certain dismissal of some employees. Selection When I realized that lack of trust is big problem, I’ve decided to use one of the design thinking tolls – storytelling. My goal was to unite this people with me, to made them eager to cooperate and build some positive connections. And so, we’ve learned during the course, properly used storytelling is a perfect match for this kind of job. I had to find the story which will make me one of them. I wanted to show them that we’re on the same page – I do not mean to judge anybody’s work I simply wanted to make their work easier, more consistent and efficient. Application I’ve invited all of the people connected with my process review into a neutral land. I found in our building a place to meet, but not a regular conference room, I found a nice comfortable space filled with green plants and sofas. I’ve prepared some coffee and then I’ve started to tell them a story. The story about my current job and processes which I’m responsible for. I waned them to understand what I do, why am I doing it. I really waned them to know me and accept me first. So, I showed them my previous process review results. I’ve explained why it is important to look sometimes for our daily duties from a different perspective and how we notice than that some of our assignments can be easily simplified. At the beginning of this meeting I was carrying out a monolog, but after few minutes they started to be interested in my job. They were asking questions and we move form the monolog into a real conversation! I accomplished very difficult task, I’ve got theirs trust and I prepared my path thru this assignment. We finished this meeting with ours calendars full of set meetings! They actually wanted me to see their everyday duties and help them to manage them better. Insight & Approach By applying storytelling tool into my work, I managed to bond with people who at first didn’t want to cooperate. The final effect was way more complex and wider then I was expecting. They started to share with me with their real observations and problems. They were very involved and sometimes they called me and gave their own ideas what can we change and improve. We’ve not only made control’s processes more consistent. Because of our cooperation we were able to notice and eliminate mistakes in procedures and reports. We made our control unit mistake less and able to catch almost every single incorrect data! This design thinking tool helped me to connect and make a bond with my listeners. I’ve shown them on a real example how my methods work and how it can be helpful for them. After this course I’m sure that I’ll use this tool even more often and with more understanding of its power!

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21,532

REFLECTION - STORYTELLING: ROAD TO POSSIBILITIES CHALLENGE Storytelling isa very critical and great tool that hasbeen used effectively in the systemlsthat we operate within in Nigeria. These systems include families, Religion centers, civil communities, corporate organisationsand in the Political leadership of the country. Since my active years as an adult, i have been involved within the Secular and Sacred aspects of our society. In the secular as a HR professional of about 23years and also in the Academia as a Scholar on Professorial level. In the Sacred aspect, I have been an ordained religious minister and also a Certified Chaplain. In all these, I have seen the sufferings of Youths, qualified professionals that are unemployed, hurting single parents, rape victims and seniors that live with regrets of missed opportunities. Many of them as you can see from the recent Protests across Nigeria are really hurting and have to face oppression and Injustice from those that were supposed to protect them. Summarily, these category of people need more than just motivational talks but real empowerment and inspiration. Their level of confidence of many that i encounter has been so depleted that counseling hasbecome a skill that hasto be kept handy. SELECTION Sharing stories have always helped with my cross vocational commitment to inspire change and bring hope to the hopeless situations and circumstances these categories of people are confronted by. Being a good communicator, I often find myself in situations where sharing stories really play a strong role in achieving the intended goal of bringing message of hope and possibility to the vulnerable. As interesting as my side is, the main crux is the flip side of the coin - the stories shared by all the people i encounter about their experiences, fears, apprehensions, the weak grab on the possibility that things could actually take a positive turn. These are the trigger and boost that kept me on for all these years. Since stories have capacity to connect, i relate my personal experiences and those of others that some of them could verify amd how I was able to pull through, this brings a ray of hope to them and in turn helps them visualize a state of them achieving true happinessin the hopefully not distant future. These engagements helps me connect with themand also helps to perceive and understand their goals, interests and thought processes which in turn facilitates the development of required strategiesthat can be adapted or adopted to addresstheir unique situations. APPLICATION I remember a stuation of a female youth on the verge of commiting suicide because she was fed up of virtually everything all around her. Things were not just working despite the push she was providing. In the practical application of it, i used storytelling to convey to a teamthat was being frustrated about ideas they felt was good but was not just sailing through. They had tried modifying many times all to no avail. I brought on board the story of this young lady and showed them how opening up to having an open mind helped to ensure she pulled through although it took gradual but progressive steps that had graduated movements and she also celebrated micro wins, mini wins and later she was able to celebrate mega wins. This team was afraid they would lose their drive and that many factors especially economic and financial resources where gradually becoming lean. At the point of sharing the story the young woman had settled in her home with an understanding husband and two lovely children. At thispoint the teambegan to be more open and not just be rigid with a fixed mindset. INSIGHT At this point, i observed that the fear of the team was shrinking economic and financial resources and issue of time working against them. They knew if they did not make progress the whole project would be shut down. Now that the story had been kickstarted, I made it clear to the team on how frustrated the young woman was and that she was at the point of committing suicide. The point she opened up and discontinued the fixed mindset she had was very key to the turnaround. I shared how she had a very real turnaround and the sequence of events fromthe challenge she presented and the journey to the point where she was able to actualize her dreams and she is no longer suicidal. This was well received by the team. She really needed individual attention that would guide her out of the gloomy and suicidal situation she had found herself. Right now the team is moving gradually but steadily and no longer have a fixed mindset or a feeling that things would implode becuase it appeared many factorswere up and against them. APPROACH Storytelling had played a very strong role in dimensions of my involvements and i can tell that it has lots of inspirational value that has and will further help me in presenting my ideas and best illuminate them. From this encounter, i have been able to understand better the four dimensions of questions revolving around Design Thinking: What Is? What If? What Wows? and What Works?. It has also opened me up seriously to the world of Possibilities despite the challenges on ground and all around.

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21,533

Challenge I work for a software company which develops core system software for insurance companies. We release new versions of the software every year. The new version contains enhancements which helps Insurance companies build and transact insurance products more effectively. Our customers face the following challenges to upgrade to the new version: 1. Business interruption: Past upgrades have typically taken 4-6 months. While the business can continue using the software, they cannot make and changes to the software once the upgrade process has started. Since the software manages the key products and transactions for the insurance company, not allowing changes to the software for 4-6 months limits the insurance company’s ability to respond to market and regulatory changes 2. Cost: An upgrade requires investment from the insurance company both in terms of time and resources. If the customer decides to skip a few versions and then upgrade to a higher version, then the costs are comparatively higher. The business problem was to devise a ‘continuous upgrade model’ which results in minimum business interruptions and allows our customer to upgrade with reasonable investments. Selection We decided to use the mind mapping tool to transition from the what is to what if stage. A key consideration behind using the mind mapping tool was encourage participation from multiple stakeholders – customer, internal product management, project teams. Through mind mapping, the intention was to derive a set of insight statements from a set of themes and observations and generate a design criterion for the new model. Application At the what is stage, we managed to get a lot of data on past upgrades through project reports, retrospectives, interviews. We also considered how the product management introduces changes into the software – essentially the software development lifecycle. We made large posters using the data and pasted them on walls of our conference room. We then invited small team consisting of customer representatives, onsite project teams who manages upgrades and normal releases and members from the product management team to review the posters and record observations from the posters into sticky notes. The observations formed the basis of mind mapping exercise. The members of the team were asked to group their observations into themed clusters on the wall. A set of common themes are identified. There were a few outliers as well. Through deliberation, we came up with a set of insight statements and design criterion. The insight statements were recorded using a large note against each theme. Insight The insight statements and design criterion were as follows: 1. Large upgrade releases from product management results in longer business interruptions – Need for smaller upgrade releases. 2. Lack of co-ordination between product management and project teams – need for an agile way of working. 3. Need for a well-defined product road map to enable customer plan for the upgrade 4. Little reuse of artefacts from normal release and past upgrade – Reusable artefacts thus reducing cost. Approach After the mind mapping exercise, we asked the participants about their feedback on the workshop. Their feedback was quite positive and they enjoyed the engagement piece. One of the things that we would like to do in the future is to involve external consultants in the process. Now that we have identified the insight statements and design criterion, we would like to use the learning launch to experiment.

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21,538

Alex Brulliea Topic choice: Storytelling (week 2) Challenge Recently, while going through an interview process, I had to submit a code sample of my choosing. I didn’t have any code samples, so I knew I had to create something myself. I had actually just started taking this course, so I decided to look through some of the different approaches to get my creative juices flowing. While I did end up using a couple different approaches here, the most helpful approach (and the approach that was directly integrated with my code sample/explanation of my code sample) was storytelling. Selection The reason why I ultimately selected storytelling was due to the ability to give a more-broad picture of my code. I wanted my sample to stand out from others and I knew that I could do this by putting the humans and their experience front and center. I needed to “create my brand” and stand out because as Andre Martin mentioned in the Storytelling Tool video, storytelling’s a fundamental part of every great brand. Application So how exactly did I apply storytelling here? I started off with a User Story (something that has been a part of my day to day job) to get the basics laid out of who I was targeting with my code, covering the who, the what, and the how. User Story: As a Marketing director of AdventureWorks, I want to be able to better understand the purchasing history by geographic location of the AdventureWorks client base. I need this information so that I can more accurately target my clients based on their purchases and expand out of a single brick & mortar shop. I will know this is complete when I can see (in a single report):  The breakdown of cities of my customers  The breakdown of order trends (how many orders were placed for each product?)  The breakdown of order trends (what product had the most orders?)  Product preference by customer (highest quantity purchased in a single order)  Which customer spent the most? Then, I built off of that User Story to give a more-full picture. I pitched my idea by telling the story of Adventureworks, a company which has no current analytics on their client-base. I explained why this was needed by focusing on examples of other companies who do have insights (such as the company I was interviewing with). I also focused on the question of without these analytics, how could Adventureworks ever progress and grow their company out of a brick and mortar shop? I believe that this approach was very effective as it lead to a follow-up interview and excitement to move forward from the interview panel. Insight By applying storytelling for my interview code sample creation, I was able to paint a picture for the interview panel of exactly what my code was trying to accomplish. The fact that this approach helped boost me to the next round of interviews is extremely encouraging and I know that I could benefit from applying storytelling in more aspects of my work life. As mentioned in my challenge section, I used a variety of design thinking tools and approaches in this challenge, and I feel like these approaches should be used more often in tandem to get a more concrete solution. Approach With regard to using a variety of design thinking tools and approaches, I have been think of some alternative approaches I could have taken for this challenge. One of which that I feel would have been just as effective, if not more is visualization. My reason being is that code samples can get very dull and boring for those on the less-technical side. I believe that if I had given some mockups of different charts or graphs, it would have helped me to reverse engineer and make code based off of these visualizations from the beginning and then also give a full picture to the interview panel. This approach, again, is just one of many that I could have chosen to use for this challenge. I am so excited that I was able to apply design thinking in my interview process. I believe this course will help me grow and progress my career and I look forward to using more design thinking concepts in future challenges.

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21,541

C1 - Internal use 6/9/2020 - Coursera: Design Thinking Assignment - Ariana Tsoutsas Challenge Describe your challenge, including all relevant information. At the beginning of each calendar year, our marketing department looks for ways to “kick off” the New Year with customers in an engaging way, create content, and also thread the campaign throughout the entire year. The challenge here is to create authentic campaign content that brings to life the voice of our customer, in a limited time with limited resources, and be something that can be used into the future. The content that is needed is a campaign consisting of a print ad, store materials, digital assets, editorial articles and customer videos and photographs. Selection In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). I chose the Visualization tool to approach this challenge. Generally speaking, our industry is highly creative and highly visual, so this tool felt like an authentic and natural way to bring to life customer’s deeper thoughts and aspirations in a way they could relate to. The tool was executed in a focus group-like environment and was low cost, highly interactive and quick to organize. This tool is also flexible enough to use results in the entire process of design thinking to help lead to further insights. Application Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). After the initial campaign creative concept was developed (print ad, posters, etc), we invited two sets of customers to participate in a Vision Boarding project. This was quite literally a manifestation of their thoughts and desires in an artistic and engaging exercise.  First, we engaged our industry experts/thought leaders who had expertise in this area to create video content to help guide the campaign and teach other customers how to create vision boards.  Second, we brought in actual customers to participate in an in-person workshop and video interview to physically create their personal vision board for the upcoming year. For the in-person workshop, we provided all of the supplies, including various industry magazines for them to draw out their career aspirations. We provided the campaign creative with our internally created messaging and aspirational quotes, and also included magazines from other areas of interest, such as travel, fashion, music, health & fitness, home & garden, etc., to give the participants broader options outside of our specific industry. We asked our participants to find representations of what they wanted to achieve in the year (not necessarily who they are now, which is more of a persona) but where they wanted to be, wanted to achieve and what they wanted to manifest in their lives and careers. We also had computers and printers available in order to satisfy any other google-worthy ideas they had in their minds. Snacks and beverages were provided, music for ambiance and friendly faces to chat and help facilitate the session. As the Vision Boards were completed, we brought participants into an interview setting where we asked them to talk us through their Vision Board on camera. The content developed was released over a 4 week period of time at the beginning of the year. Our participants were further engaged on smaller projects to foster additional connection. As the year went on, we followed up with our project participants to see what they had achieved during their year and what they are looking forward to in the coming year. Many of them had attained at least one of their goals. Insight Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). By having our customers participate in Visualization, through the process of Vision Boarding, we were able to see very clearly what resonates with them and what is on their mind. And what does not. We are able to challenge our own marketing “perceptions” and start driving insight using this as a data collection method. From brands, educators and career programs – we were able to see who they connect with. From aspirational messages, we were able to see our customers leaning towards desires for financial growth (whereas we may have thought that was too “pushy” previously.) We saw their outside interests like homeownership, travel, marriage and health. During follow-up, we saw some of workshop attendees achieving their goals which lead to success stories that could be used to develop additional authentic content that highlights our customers. Approach Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. The next iteration of this concept could be started earlier to be able to incorporate learnings directly into in the campaign creative. While we have common themes within our industry for what our customers want, incorporating discoveries would make the overarching campaign more relevant and authentic, versus having the authentic content be supplemental. Creating this as a digital tool to the campaign could also scale this concept to reach more customers and gather more insights. Also applying a more C1 - Internal use methodological way of capturing and analyzing the insights to use as data – this can lead to a Mind Mapping exercise. We can also apply more demographic information to analyze further how different groups of customer are thinking.

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21,542

Challenge & Selection In the event of the company reopening where I work, it would be ideal to create a smartphone application that allows the consumer to avoid the long lines that are formed due to the new restrictive measures. In this social context that we are living in, I wanted to putinto practice what I have learned, using the Visualization method, Visual Thinking to obtain a shared understanding of a problematic space between a heterogeneous group and identify possible solutions to the problem. Application I begin the process by creating and assuming the use of an application that would allow customers to choose an exact time at which to show up in the store, avoiding queues. This application would allow you to book entrances (a bit like pre-sales inplaygrounds). By associating your booking with fidelity card, you could allow you to make a reservation even days in advance. To encourage the use of the application, you might consider:  Associate a gift of disposable gloves and masks with it  Set up a 5% or 10% discount for a single download/account. By doing this, you can:  Prevent the customer from leaving.  To avoid loss of interest.  Encourage the purchase safely. Advantages include:  Monitoring the flow of people.  Engagement of new customers in the business;  Maintaining safe distances between customers and between customers and staff.  Consolidation of the consumer trust  Faster purchases  More agile flows of visitors Page 2 Since the company is always attentive to the protection of the environment and the prudent management of resources, it could be prepared, in addition to the above, the special containers for gloves and masks used and recycling them could result in new safety devices. Leaving the store, the application itself would eventually allow the customer to make a brief assessment of his experience inside, asking the following questions: 1. Are there key elements that you think are missing in the store? 2. What would you change to make the store safer? 3. Do you feel safer after opening the second store or these new existing rules? 4. Did you find it useful to use the app to enter the store? Once you have collected this feedback, reaching at least 100 people, you will try to use the data to understand the points to be improved, creating a combined view of insights that will be shared with a group of workers,to evaluate proposals for changes and improvements. Insight & Approach What I learned from conducting this exercise is that by applying a method in which feedback is incorporated, they reinforce understanding of the possible problems that mayarise. The most valuable aspect of this activity in fact involves sharing the problems that may exist for security, while trying to address the problem itself progress. Using this smartphone’s app would allow the company to understand how to engage with customers, allowing them to understand the flow of peopleinvolved in the space and increase security evenmore.

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21,544

Reflection – Learning Launch Challenge and Selection As a founding member of a university-based start-up, I took over some of the main engineering tasks and was leading the team associated with them. The whole group was kind of disorganized and everybody was looking so lost and confused. Most of the group’s members didn’t even know how to start and where to start from. The technical challenge was to design an electric racing automobile and we sure had the skills to do so, but the real challenge was to ignite the spark, unite the teams, motivate their members and actually innovate. I couldn’t waste a lot of time drawing and graphing etc. Therefore, visualization was not really an option. I didn’t have any story to tell. My engineer brain oversimplified my thoughts around the challenge and went on with actually testing and designing and testing again and designing again and so on, getting lost in the abyss of technical analysis and testing. I was basically using the Learning Launch technique without even realizing  My customers were my colleagues and their need was to unlock their innovative skills and potential. I started thinking of the optimal way to find a solution to this early-stage problem. Application In the beginning, I was kind of lost too, but took the initiative to put some more effort and at least start with something. Then, I could work on it, put everything together and try to continue building around it. The problem was that although we had the ideas and the technical skills, my colleagues seemed to be not motivated enough. Something was missing. We wanted to do something really innovative but we were not being creative enough. I thought I needed to do something about it as soon as possible. I had to think of a way to do that and was searching for the most optimal and least time consuming technique. At the same time, I had to continue with the engineering design so I immediately realized what’s better way to combine both. Why not show everybody what my thinking process is in regards to the engineering work I am doing, so at least my colleagues get excited and start playing around with the tools we had, as I did!! My main task was to design part of the cooling system of the electric vehicles, the most significant being the aluminum frame and the water cooling pipes around the electric motors. Different designs could be found after research yet no optimal design was being suggested by the literature. With a top-down approach I could sort out the most used ones and decided to start studying three of them. For several days and nights, I would continuously think about the best decision. The clock was ticking and the stress was increasing. My final decision was to design all three of them and show my colleagues the process, criteria and parameters I used. At least, we could all sit down and decide what’s best, all together. At the same time, knowledge was gained and transferred amongst the members of all teams. From design to simulation and back to designing the components again. Doing that several times for each of the different designs can be painful, time-consuming but also lot of fun. My colleagues started doing the same, following a similar approach, asking for feedback, trying to put the pieces to the puzzle. Progress was being made, following with excitement and enthusiasm. Finally, the group wouldn’t feel so useless and everybody started believing in the dream. We were sharing the same vision, a vision which died soon and then, it was alive again. You see, sometimes, all it takes is a just little bit of light in the tunnel, a little bit of spark to ignite the combustion. Insight and Approach What I’ve learned through the process, especially in engineering and when it comes to innovation, is that iterative testing can be a valuable means of transferring knowledge and bringing insight to the team, also making its members feel purposeful and unstuck. In some way, it helps unlock part of our brains specifically related to innovation and creativity. Next time, I will try to incorporate this technique much sooner in the designing process, and introduce it to my colleagues in the early stages of the organization and the building up of the teams. Thus, they will have a great tool to use from the very beginning, which they can use to help them unlock their potential.

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21,545

Reflection – Mind Mapping Challenge & Selection I study at the cooperative state university in Mannheim, Germany. We often have to work in groups and sometimes, caused by the various types of personalities and specializations, the group members have different perspectives and approaches to solve a problem. Especially under time pressure it’s necessary to quickly get a good overview about the current situation and to highlight similarly the consensuses to have a solid fundament to work on. The mind mapping tool doesn’t require a lot of explanation because it works highly intuitive. Application First, every single team member is asked to do a short brainstorm on a very creative and individual way to think about the whole topic. After this, everyone asks himself the key question “what is“, to think more concretely about the current circumstances and writes his thoughts down on a “post it” notes. While not telling the others about these to not influence them. Afterwards each member explains the notes they took to the group and put it on a large wall. The ones which are similar to previous ones should not be explained again and just put on the wall without comment. Clusters are to be formed ordered by the content of the notes. The “post it” notes with exceptional thoughts are also very important and should be put next to the boarders of the clusters. At least we search for a title which describes every cluster, write it on another “post it” preferring a different color and put it next to the clusters. But before we continue with the next phase, we have a short discussion about the result to concretize it further, inspire each other and get new insights – sometimes there are new notes to be created. Finally there is a representative and visual picture of the situation and this segues to the second phase: the question “what’s possible”. Insight & Approach From conducting this exercise I have learned that there is so much that has to follow after the mind mapping tool. In the past we often stopped with the mind map and tried to build over solution right on top of it. But now I know best practices to follow up in a productive manner, this should lead to a much higher success rate. I think mind mapping is a design thinking tool which fits very well for human-centered and creative analytics. It is a bracing and inspiring method, so it can motivate teams to work on a structured, targeted and concentric way, this leads to great solutions.

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21,548

Visualization is about using images. It’s not about drawing; it’s about visual thinking. It pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally and that managers might not normally use. Journey mapping (or experience mapping) is an ethnographic research method that focuses on tracing the customer’s “journey” as he or she interacts with an organization while in the process of receiving a service, with special attention to emotional highs and lows. Experience mapping is used with the objective of identifying needs that customers are often unable to articulate Mind mapping is used to represent how ideas or other items are linked to a central idea and to each other. Mind maps are used to generate, visualize, structure and classify ideas to look for patterns and insights that provide key design criteria. We do this by displaying the data and asking people to cluster them in ways that allow themes and patterns to emerge. To succeed, mind mapping must be a team sport. Rapid prototyping techniques allow us to make abstract new ideas tangible to potential partners and customers. These include storyboarding, user scenarios, experience journeys and business concept illustrations — all of which encourage deep involvement by important stakeholders to provide feedback.

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21,551

Challenge I work in the Information Technology department of a financial industry and for the past year I have been focusing on how to make the release process more efficient and faster. The issue we have been encountering is a developer will spend a week on developing a new feature and then they “throw it over the wall” to the QA team to test it and then they pass it along to the operations team who would then deploy the code into production. The problem here is that each of these teams are working in silos so it takes much longer for the code to make it to production. You will see a developer say they are finished and then QA gets ahold of the code and starts testing it and ends up finding defect after defect and throws it back to development. This process takes weeks until QA is finally ready to give it the green light. Then the operations team gets ahold of the code and finds out they can’t build it because it can’t merge into the code base that they have or there is a different version of a dependency on a server or possibly there is a security vulnerability etc. This then could take days to figure out and again is simply holding up the feature being deployed and released into production. Selection Obviously, this process was incredibly inefficient and took way too long to get anything new into production. My team was then tasked with figuring out how to iron out the process and make it better for the entire organization. So I decided to use the mind mapping tool to map out the current process so that we could see where the issues were and how we could make it more efficient for the future. Application I asked ten teams to create a diagram of their release process from beginning to end. I told them to start with the developer making the code commits and end with the new feature being deployed to production. I asked them to map out each single step in the process and write down the process time (the average time it takes for the tasks to complete), the wait time (the time it tasks before that task can start) and then from there come up with the lead time for each task (process time plus wait time). After each team went through that mind mapping on their own then I had one representative from each team meet and we started comparing the processes and coming up with the similarities and the outliers. We then grouped the similar steps together and showed each team’s lead time and put the outliers in a different section on the board. Insights From there we could see some common steps in the process that we could tackle that would improve the release process for every single team. For example, many teams would get into the QA step before they even ran a security scan on the code. The problem with this is if there was a security risk, they might have to recode their entire feature making all the time that was originally spent on it go to waste. For this example, we decided to automate the task of scanning the code for security vulnerabilities. Now when a developer committed their code it would automatically kick off a security scan and give the developer fast feedback on whether there was a vulnerability in their code or not. By moving this step to the beginning of the release process, developers were more efficient and were able to fix the security risks before even starting the testing on the code, saving all of the teams time. By completing the mind mapping first, it gave us a clear starting point of what step in the process to improve first. Originally we thought we needed to find a way to deploy the code faster but by mapping out each step we saw that the security scanning step was the correct step to change first because if you didn’t pass that stage all the steps before it were a waste. Additionally, this was a similar problem between all ten teams, so this small change greatly improved the process for multiple teams. Approach Overall, this mind mapping tool helped us see all the issues with the release process and has been a huge help in improving it. I think next time we go and look at the release process we will look at the outliers first and understand why they were outliers. The reason I would like to do this is if only one team is having an issue with the operations team building their code, we could potentially look at why the other teams aren’t having that issue. Then we can make those small changes to improve those outliers while we also investigate the automation for other steps. By doing this we can quickly get all the teams on the same page and then the automation is much easier. When just one or two teams do something slightly different it inhibits us from creating automation because there isn’t a standard. So if we get each team to agree on the same process it makes the whole release process more efficient and easier for us to automate.

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21,554

Challenge & Selection The ﬁrst tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and deﬁne possible solutions to the problem. I use this approach often with our customers, who are private agencies working to improve their proﬁtability through innovations in technology or management insights to modernize their mission or the delivery of their services to their customer, which may be Indian citizens, businesses, and non-citizens. I have used the technique of using a “Proﬁts = Revenue- Cost” visualization model of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of deﬁning the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating an issue tree of Proﬁts written at the top and two branches coming out it - 1. Revenue & 2. Cost. This is graphic of the problem domain. To develop the issue tree graphic,I will draw from many existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. Then I will typically ask about the background information in the C-C-P-C framework that is Questions about 1. Company 2. Competition 3. Product & 4. Customer. This will help me gain a holistic understanding of the case and also give me some starting points to investigate the root cause of decline in proﬁtability for the client. If appropriate to the situation, I will borrow the concept to market entry framework/ Cost reduction or Revenue maximising framework from previous research, and discussed in Ethan M. Rasiel’s book, “The McKinsey way”. The proﬁtability approach helps to reinforce the notion that every proﬁtability problem no matter which industry the client operates in, can be solved and its root cause analysed by using the aforementioned method. For the activity, I will divide the revenues into number of units sold & price per unit. I will also divide the costs into number of units sold & cost per unit. Then I ask the past trends of each of these heads to understand which one is causing a decline in proﬁts and then ask why? On that head to further dig deeper into the problem head to ﬁnd the root cause. Insight & Approach What I have learned from conducting this exercise with several groups is that while the framework – especially the worked out framework with problem heads that incorporates the root cause analysis – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to deﬁne their problem space. The framework gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the analysed framework that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.

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21,560

Saudi Aramco: Company General Use Using Visualization to Identify and Resolve Repeated Field Safety Inspection Findings Challenge My challenge was to properly identify, classify and resolve repeated field safety inspection findings for one of our proponent department (stakeholder). In my unit, our engineers conduct daily field safety inspections at our proponent hydrocarbon facilities and log all their findings in a dedicated system. Then the system sends notifications to our proponent on all these findings in order for them to resolve. We conduct an average of 80 field inspections per month, a total of 960 per year. A large number of findings keeps adding to the system. Despite of regular follow-ups that we conduct to ensure all items are addressed and closed, we found that there are some findings that keeps repeating on a monthly or quarterly basis. Selection I realized that the proponent is overwhelmed with the large number of findings received and getting difficulties in classifying them and giving them the right amount of time and attention. Therefore, I decided to select the visualization tool as my reflection subject. It is an easy tool to apply and understand with great impact and results. It will help me to group and classify findings based on their nature and criticality (High, Medium or Low) and represent them using simple graphics, symbols and colors rather than just having it as a massive data in the system. This will help the proponent to visualize them in a focused manner and plan for proper resources to address them and avoid them to be repeated. Also, to clearly communicate them to their staff. Application I started to apply the tool by reviewing and analyzing the findings for that proponent for a whole quarter (three months). Then I started looking for trends and repeated findings. I used a flip chart and draw three rectangular symbols to classify the criticality of our safety finding. The first was titled “High Risk”, the second “Medium Risk” and the third “Low Risk”. Then I color coded them, the high was ‘Red’, the medium was ‘Yellow’ and the low was ‘Green’. This was to help our proponent to visualize each category of findings and to plan their actions accordingly. Then, I established the Criteria of classifying each finding on another flip chart. Then, under each rectangular symbol I connected three round symbols. Each round symbol represented the most repeated finding for the proponent. Simultaneously, I developed PowerPoint slides representing the same graphics on my flipcharts to be shared with the proponent by email. I also visited the proponent’s three foremen who were having these repeated findings in their facilities to understand why it gets repeated. With this information and using root cause analysis technique, I was able to identify many factors that contributed to the repeated findings. I then used another flip chart to list these items. Then, I scheduled a meeting and workshop that was attended by the proponent foremen, operation team, maintenance team, planning representative and my unit engineers. I presented all the flipcharts that I prepared earlier so they can visualize their first quarter findings with a different perspective by classifying them into High, Medium and Low Risk Saudi Aramco: Company General Use items. The color coding also helped in this step. Then, they were distributed into three groups, each one handling a classification category. The exercise was that each group discuss the repeated findings and the underlying cause for it and then share the results in front of everyone. Moreover, to propose an action plan to prevent repeated findings once the data were properly analyzed and visualized. Finely, each group was tasked to communicated this back to their staff in order realize, understand and visualize the criticality of these findings and the importance of closing them effectively to avoid any incidents or injuries or property damages. The tool was effectively implemented and had excellent impact on the proponent’s outcomes. Insight I was glad to apply the visualization tool to resolve my challenge and have learned more about it as I progressed in my challenge. It is a simple but powerful tool that allows large or complicated data or findings to be displayed and perceived in a much-effected manner with better understanding. Also, how using this tool allowed all level of proponent representatives to properly analyze such large data and had common understanding of the issues and ways to resolve them with appropriate resources. The developed diagrams, graphs, charts, color coding used allowed the different groups to interact positively during the exercise since the presented data were more appealing, focused and easy to see the trends. After the exercise, all groups had common understanding of the problem and the solution. Approach I believe the visualization tool was very effective for my challenge and took us toward resolving the issue. I might try the mind mapping tool next time for a one-year data collected and involve more disciplines and personnel in order to have a more comprehensive data analysis and propose sustainable solution.

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21,562

1. Challenge: Visualization (Cloud Deployments across Service providers and different Regions) We are IT App company that offer services across different cloud vendors across different regions globally. These cloud vendors expand every quarter and it becomes extremely difficulty to expand our services on top of these vendors which are based in different regions across the cloud. We build an app and deploy IT on say Microsoft cloud in UK region. It becomes obvious that customers using our app across regions may not be happy to use the cloud-based server in UK region accessing our APP from an Australia region. We had difficulty in deploying our app’s to other regions seamlessly and keeping our customers happy. We then thought of visualizing the regions we support and a solution to overcome this. 2. Tool Selected to visualize: XMIND We used to XMIND tool to visualize the vendors and regions supported. This tool basically helps you create a Mind Map of all the regions and vendors supported for cloud. Moreover, this tool is a free software available and can be easily used to share the charts across team members and simultaneously edit the same from team members. We used this tool effectively to get share with customers as well. 3. Application: We create a chart like below as part of our application, we then create a sub chart based on Vendor and Region as seen below. We now have an idea as to what is t be presented to our customer and to cloud vendor to make them understand the same and arrive a common solution. After a short presentation with vendors we were able to arrive at solution. We tweaked our app to tailor with help of our service vendors. 4. Insight: We got this insight after going thru various issues the organization had seen in the past. We did not have a clear approach at the beginning handling the scale and request from several customers across the globe. We went thru a few journals from ieee to understand “handling the scale”. This also meant that our app design should able be re-designed to scale for the future. We then got to the root of the app and tuned in a way to scale to work on different service providers and regions. 5. Approach We had to take another approach of conduction survey with various customers which could have become cumbersome. We did figure out different tools and 3rd party to help us at an extra cost. We did not have an in-house solution until we got to a visual diagram way as explained above. We had an alternate way of spinning up servers in different region to try out with even tweaking our app as we could not have got to root without analyzing the scale. Design thinking made us think beyond and gives ourselves a visual space to go further to drill down.

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21,563

Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non- citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front- stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.

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