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21,793 | Reflection – Mind Mapping & Learning Launch Tools
Challenge
The reason behind taking this course is that I wanted to change my mindset from being an employee to become a business owner. The other main challenge is that I have very limited budget for which I need to plan things properly at the lowest cost possible.
Selection
I selected to combine between two approaches, Mind Mapping & Learning Launch because I have too many things to think of especially at the startup phase; in addition to that, I really loved the idea of Learning Launch tool since I have a very tight budget for my project and this tool will help me gather a lot of information to analyze with a sort of low cost.
Application
At first, I want to focus on the Mind Mapping to capture all the requirements for the startup phase, in line with that, within the Mind Mapping tree there will be a major tree branch addressing the Learning Launch tool and its complete workflow which will be the main source of information to answer my (What is, What if, What wows & What works) questions.
Insight
By applying the Mind Mapping tool, I will be able to identify whether the initial phase of the project is doable and within my budget limits.
Also, by combining this tool with the Learning Launch tool which will hopefully allow me to gather the main project analysis data required to answer my (What is, What if, What wows & What works) questions.
Approach
As I mentioned above, by combining both tools, I have a very positive feeling that I will come to clear idea regarding the business I am planning to launch. At a later stage, after I gain many data and set sail with the project in the startup phase, I can think of increasing the capital through putting more investment, partnering with other business owners or crowd funding the project.
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21,798 | Challenge:
The most challenging thing I have encountered in my life till now is to clear
the recruitment exams for banking. I have my motto in aligning career with my passion. Clearing the exam was a challenging thing because answering 80 questions (Reasoning – 40 and Quantitative Aptitude – 40). The most challenging thing was that knowing the methods to solve but couldn’t able to solve within the time.
Selection:
The tool which I selected to overcome this challenge was Visualization. I
started visually thinking of clearing exams using vedic maths for quanititative aptitude and tricks in reasoning. These methods will be developed on consistent practice and I prepared myself for a goal of 90 percentile and above in mock tests and started visualizing getting marks above 90 percentile.
Application:
Consistent practice on vedic maths and tricks is the part where I applied
visualization and started practicing mock tests continuously. Consistent practice made me to become efficient manager of time.
Visualizing towards a goal made myself to work on the direction which I
need to focus on. The continuous practice of mock tests resulted in scores above 93 percentile.
Insight:
Visualization helps to move in direction towards the goal. This tool helped
me to work towards the point in which I was lacking and which I was good at. This tool made myself to be prepared for working under deadlines.
The application of vedic maths seems to be simple and it was difficult at
first. Continuous practice helped to be swift enough in calculations. Visualization helped to concentrate on the parts which I have to manage time efficiently.
Approach:
I will visualize little more effectively in each aspects to enrich time
management and score a better percentile in my further exams. I will visualize to solve the easier problems at first and solve the complex ones later, since a better start will give a good hope in solving further problems.
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21,801 | Digital Product Delivery System – Learning Launch
Challenge
I am from Bangladesh, a country from South Asia. The country is still not that much developed in technological aspect. Here people physically visit shops to buy necessary commodities. Me and 2 of my friends took this problem as an opportunity and thought of innovating a way to solve this problem and make peoples life much more comfortable. We wanted to digitalize this supply chain process so that people can order necessary commodities from their home without going to the shop. We wanted to introduce an app through which customers will be able to order products from different shops near their home location and the ordered products will be delivered to their home within a span of time by the shop delivery boy. So that it becomes more convenient for the customers.
Selection
As we had already gone through some of the design thinking tools and we were ready to test it in a small-scale, we choose to apply the learning launch tool. As it is the tool for testing the idea and prototype in a small group of customer.
Application
In the process of applying the learning launch tool, firstly we selected a small area to test the delivery method in small-scale. So we introduced the app for a small group of people in that area and also made necessary communications with the small shop owners in that area. We gave the small shop owners an app as well so that they can receive and keep track of the order request placed by the customers and take necessary steps to deliver the ordered products. We were continuously taking feedback from both the customers and shop owners using the app feedback section. We also visited some of the customers’ house and shops physically to collect feedbacks. The surveys included questions about our new, proposed process, understanding the process, if they faced any problems and the feelings of the change in traditional system. People were very much interested in using the new digital shopping platform. We conducted the pilot for two-weeks.
Insight
By applying the learning launch tool, we were able to identify how our prototype was performing and how customers were taking it. Though most of the people were liking the new digitalized method, some of them were facing problem. Actual results of the test were slightly different from what we expected. From the feedbacks that we collected, we found out that a number of small shop owners were not technically educated enough to use the app properly to accept customers’ orders. As a result a number of orders were cancelled after being waiting for the shop owners to accept. Which created dissatisfaction among some of the customers. We also got to know from some of the shop owners’ feedback that the user interface and user experience of the app was a bit complicated for them to use. So we needed to review the model for future launch.
Approach
After collecting important insights from the prototype testing phase, we came to a decision that we need to review and incorporate the insights in the future launching design. We could have found these insights because of applying the learning launch tool. According to the feedback received, we took the following two steps in our future launch:
1. We arranged sessions for teaching the shop owners how to use the app to accept customer orders.
2. We changed the user interface of our app and made it simple so that the shop owners can navigate through it easily.
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21,804 | Assignment –Visualization
Challenge:
In food processing industries its time consuming process and more man power required to detect
irregular shapes of potatoes. Fast and accurate computer-based machine vision system for
detecting irregular potatoes in real-time.
Selection:
Supported algorithms were specifically developed and programmed for image acquisition and
processing, controlling the whole process, saving the classification results and monitoring the
progress of all operations.
Application
Agricultural
Food Processing Industries
Insight & approach:
A database of images was first formulated from potatoes with different shapes and sizes, and then
some essential geometrical features such as perimeter, centroid, area, moment of inertia, length
and width were extracted from each image. Also, eight shape parameters originated from size
features and Fourier transform were calculated for each image in the database. All extracted shape
parameters were entered in a stepwise linear discriminant analysis to extract the most important
parameters that most characterized the regularity of potatoes. Based on step-wise linear
discriminant analysis, two shape features (roundness and extent) and four Fourier-shape
descriptors were found to be effective in sorting regular and irregular potatoes.
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21,806 | 1. Challenge:
I work in the telecommunications industry in the area of systems and business process design.
This time we have to design the external and internal infrastructure provisioning process.
For this, several areas participate, among the most representative are budgets, engineering, purchasing and logistics, and obviously the area of systems and processes.
The challenge is to have budget control and ensure that this does not impact the supply chain, that is, to coordinate budget events with purchasing and logistics processes.
2. Selection:
I have selected the mind mapping tool, since it will allow me to clarify the need of the areas involved and to be able to map the way in which both the activities and the requirements are taking shape and if necessary, this tool offers the possibility of moving each element, idea or requirement in the same map to be able to shape it.
I take this idea from the video of week 2 (Mind mapping tool)
3. Application:
The first thing I did was to clarify the objective that needed to be reached, in this case it is that senior management wants to:
• Control the budget
• Do not impact the purchasing and logistics processes
I asked each area of the business to do an analysis of the current activities that they carry out on a day-to-day basis and that should be integrated into the new process. Additionally, they must list restrictions and requirements that must be met in each of them.
Coordinate a work session so that each area presented the information prepared to the rest of the team, in this way, each area would have knowledge of the steps that are executed by the rest of the teams and already having a general context of all the elements, We were ordering them taking into account:
• Prerequisites
• Dependencies
• Interleaved steps to be taken between areas
• Identification of possible impacts
• Essential activities
We did the first exercise and at the end we reviewed it together, going through the entire flow of activities step by step and we realized that adjustments had to be made to what we had originally defined.
Once the adjustments have been made and in consensus with the different areas, we define the final version that would be presented to senior management.
This proposal was presented to the management and although there were comments and minimal adjustments, the presented proposal complied with the requirements in 90%, therefore I consider that the exercise was of great value.
4. Perspective:
When working on the definition of workflows, one of the main mistakes made is that we collect the information, analyze it and present the proposals made by ourselves, without considering the opinion, points of view and experience of the main involved in the execution of tasks or activities.
By working with a mind map, I understood how to involve the main stakeholders of the process, I could have a greater and clearer idea of the needs and activities of each of them and by making them aware of the activities in which the rest of the activities are involved. areas broadens the knowledge of flow in general and it is much easier to map the step-by-step of a complex process.
5. Focus:
Next time, I would like to add STORY NARRATION to practice, since I consider that users can present the narration of the activities they develop on a day-to-day basis, with these narrations, we should take the most relevant comments so that in the end Let's use the mind map tool.
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21,807 | Challenge & Selection
I come from a Travel and Tourism background. As I completed with my degree course in B. Voc Travel and Tourism Management I got an opportunity to work with a Travel Company which was a start-up. Since it was a start-up, the company was facing some challenges with respect to customer engagement as well as since a year the company was not making enough profit because it was not having strong USP’s to attract the customers. Basically, the quality was missing. Besides, Companies Instagram handle was not maintained professionally there were no strategies implemented to engage customers. So, I decided make changes for the betterment of the company. As I thought storytelling would be the perfect tool to reach out to our customers and gain their attention because since our childhood stories have been an inseparable part of our lives and in short stories connect people easily. I discussed this strategy with my seniors and they loved it.
Application
I started the process by writing blogs about the different tourist destination that could attract people to our company and so that we can easily connect to potential customers. I used to write it in such a way that it reflects as a story. Because people love stories. I had also arranged for one challenge of storytelling for customer engagement wherein I had asked our followers to write a story of their favourite destination or their most favourite trip. We had also kept a prize for three top winners. We had awarded them with a short one-day trip. This was all about social media engagement. We also had started with podcasts wherein we introduced different travel enthusiastic and travel professionals to our audience and asked them to share their travel experiences. Podcasts are also one of the best ways to reach out to the customers because it’s a great tool to influence people. Whereas I also realised that if we could guide our tour guides to describe any tourist destination as a story telling then it might be a turning point for our company. I though these changes are essential to increase potential clients. Till date Tour guides were only explaining and describing about any tourist destination but they were not able to connect people that why missing in our company. Afterwards we guided our Tour guides regarding how to engage our customers through storytelling. Even we conducted several workshops for them. This was all about the application.
Insight and Approach
After implementing this practice of storytelling what I realised is it has done wonders for our company. We are getting so many great feedbacks about our Instagram page and best thing is from 500 followers we have got a family of five
thousand members who keep showering their love towards our company. Blogs and podcasts did wonders for our company. People were liking our each and every post and the best thing is most of them were so amazed by our storytelling technique. We also arrange for different storytelling contest for the travel enthusiastic because the response that we are getting is phenomenal. Besides our tour guides are also doing wonders in their respective jobs. In short, we as a company has set a benchmark in the market. People are amazed with our marketing techniques and are constantly appreciating our work.
I would like to share my gratitude towards coursera for providing this amazing course for young aspirants.
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21,810 | Reflections Learning Launch (Module 4)
Challenge
I lead a team of performance marketers in our organization, and our organization is present in 10 countries across Southeast Asia. Our scope involves media plan, improving workflow, being on top of ad tech and platforms, executing and optimizing campaigns to deliver client’s goal. The challenge is how to execute more experiments properly in order gain more learnings and scale that would benefit both client and us. The idea is for us to create an experiment framework to push out regionally.
Selection
Our team has gone through identifying the opportunities and need, to brainstorming a concept so we are on to the next stage of learning launch. This will help us test different ideas, gain learnings and insights and shape the experiment framework.
Application
We categorized experiments into four, and focused on the most cost effective, least constraints and valuable category as it’s the heart of the company, which is data category.We nominated accounts, and shortlisted to three accounts, based on assumptions, budget, timeline and value to client. We had scheduled meetings between different departments, from data analyst, account management, and performance marketers get everyone’s input and practice the discipline of incorporating experiment process in all departments as it’s something beyond performance department.
For the first account of our learning launch, we had debates and discussions on the structure, which hypothesis should be prioritized, how we’ll execute and determine the success metrics which took four meetings to finish and got the result in a week. The result of the experiment was inconclusive, it was neither a success nor a failure. It did give us some insight, therefore we proceeded with retesting it with a few changes on the variables compared to previous. We noticed we got more synergy, and the team as able to work faster, but still had meaningful discussions. Hence, we also tried the framework on the other two accounts we shortlisted.
Insight
The learning launch tool gave our team a more structured approach. The first discussions we felt lost, as each had different opinions and expertise, but we were able to design “launches” or our initial experiment framework. The results of our launches were a mix of success and failures, as it was more about the learning and then proceeding with the next step, whether it was to continue, eliminate or adjust. We are still in the initial stages to determine the right framework, but it has given more clarity on the direction of our data experiments and improved the collaboration between departments.
Approach
The learning launch tool is proven to move the needle in pointing us to the right direction of our data framework. We will continue using this tool at this stage as it has given us immediate insights and progress. We tested this for our data experiments approach, and will be using this as well for other categories to gain more learnings, which will help the campaign performance, scale and, hence help our clients.
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21,815 | Reflection: Visualization
Challenge:
The challenge at hand was to optimize the discussions we had as partners who were running a fairly small scale ecommerce business. To be more specific, it was apparent to us that we were not on the same page when it came to which products we ought to sell or the amounts in which we should purchase these items from the wholesalers. As the budget we had was always strictly limited, we needed to choose items very wisely since one wrong decision would mean roughly zero profits and moreover, high risk of irreversible loss in the particular month.
Selection:
The tool that I chose to apply and talk about is the tool of Visualization. I utilized visualization to consolidate and present my views and the relevant supporting data in a neat manner that is easy to swallow. I used parallelly placed flowcharts that illustrated the data points in a simple manner. Each flowchart was based on one of the partner’s suggestions and hence having all of them side by side enabled us to really look at the situation from a ‘big picture’ perspective. One could easily see the point the other was trying to make and fusing certain ideas was easier since the whole process was divided into chunks or blocks that could conveniently be picked up and placed into another flowchart. Details such as the importance of any block could be easily highlighted and discussed and unnecessary bits could be discarded without disrupting the entire process since one could clearly see the relationship between said elements.
Application:
The process began by simply gathering data. A list was created of the 50 most sold items on various sites such as Alibaba where we usually source our inventory from. Using basic web scraping, we grabbed information regarding the items that were currently popular. After this collection of data, we calculate the overall popularity of items across the sites by merging the lists and then creating a new overall top 50 list. Similarly, such lists were also created focusing on other parameters or metrics such as the estimated projection of profit we could expect from a particular item or product by comparing the selling price on our source sites and the price our competitors were currently offering the item at. This too was done utilizing simple web scraping.
Based on this resultant data sheets, the partner would pour through the information individually and try to come up with the best distribution of products they can come up with that they believe would fetch us maximum profits. The entire process for each of the distribution would be represented using exhaustive flow charts that described the entire flow in blocks or chunks. These also included the final investment amount we would require to pay and the projected revenue and profit we could hope to gain by following a certain distribution. Since the suggestion were clearly based on concrete data, the number of arguments that occurred decreased sharply. The partners felt a sense of security knowing that the final decisions taken were fairly safe bets and this motivated them to work more diligently through the entire execution of the process.
Insight:
A few facts have become extremely clear to me after I used the tool as discussed. Human beings are visual creature in the sense they rely heavily on the visual part of things as compared to other senses. Therefore, things get very much more convenient when people can ‘see’ things precisely the way you want them to. In most cases, due to the fact that we as internally picture things differently as per our own intellect, understanding, past experiences, etc. there is almost
always a significant loss of information during communication due to this translation. Therefore, it makes complete sense to use visualization to try to push the ideas or points across as effectively and efficiently as possible. This improved clarity of the matter at hand leads to idea stimulation in the right direction due to decrease in unnecessary confusion as everyone is somewhat on the same page. Visualization is a core component of how communication takes place; we capture complex things, picture the results and come up with new possibilities that would otherwise remain hidden from us.
Approach:
I am quite fascinated by how well things unfolded after we chose to use visualization. Our profits increased by an average of 9.7 percent in the last three months, and I am certain it will increase further as we grow and sharpen our process further. In the future I will try and apply the tool of mind mapping as I think that is quite closely related to visualization and will give us better overall results. As we learned in this course, mind mapping is known to be a really powerful tool a design thinker has access to. I understand that it shall help we look for patterns and extract meaningful insights so that I can come up with more effective solutions.
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21,819 | Mind Mapping
Change & Selection
I used the Mind Mapping tool. I often use this approach for my exams. I used the Mind Mapping technique with a set of questions or prompts to be able to look at the problem at a broad level.
Application
I begin the process by creating a graphic of the problem. Existing material can be training materials, materials from other tests, ideas from other students. The graphics are simple and contain simple shapes. I will print a graphic on which I can write directly, or use sticky notes to make comments. I have questions to answer such as: 1) What is the exam about? 2) Main points 3) What was the emphasis on during the course? Later, I check the graphics, write down in points what I have found. New ideas, issues, a different perspective.
Insight & Approach
Graphics give me a reference point that allows it to see a different point of view. I can quickly identify what is missing, what needs to be learned, what I can prepare for. I can create such graphics together with other people, because then we can share our observations.
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21,820 | ADNOC Classification: Internal
Challenge & Selection
In my organization, solving the problems is required a team work and efforts similarly with same organizations / companies in deferent sectors. Data visualization or visual thinking is essential to have a common understanding among the team about the problem and give an on spot the feedback and views on the best ways to handle the problem. For example, I’ve used a straw man visualization technique in many places to support any new initiative or to overcome any challenges in coordination with my team. It’s where you put in place all the available options and start discuss and challenge the initiative from all perspectives. For example the organization decided to develop a dashboard to track the Performance against the yearend goals as we lost the track sometimes due to non-availability of the balance score card.
Application
I start the process by creating a straw man graphic of the problem domain. In order to do that, I utilize the history of the organization’s performance and what tools we used to track the performance. Just to understand the basis and what’s the objective based on the organization directives. Invite the team and assign them per group A, B and C. Each group will look after deferent obstacle within the visualize straw man. The obstacle represent a challenge. Firstly, what the weakness in the previous dashboards utilized by the organization. Secondly, what sort of parameters we need to use. Thirdly, what’s the new dashboard should be contained. By covering those three challenges/questions, the straw man graphic start improving and our understanding and contribution towards the challenge is enhanced gradually. By then, the picture became clearer than the beginning and we reached to develop a dashboard which reflect the organization needs and desired objectives.
Insight & Approach
The lesson learnt from this exercise is segregate the group with separate straw man among the team based on the identified challenges while incorporate the group’s feedback to develop a compressive view about the dashboard. Each team work towards one target by enhance the graphic outcomes gradually which led eventually to solve the problem.
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21,824 | How do we apply learning launch tool in promoting mooncake?
Challenge I am a member of my organization’s retail & event marketing team. I was assigned to a new project about “Mooncake” and needed to work with a local mooncake supplier and designer to create our own mooncake for selling to stakeholders and customers. This project included designing the mooncake and its packaging, arranging delivery and storage logistics, liaising with different companies and external department, as well as arranging marketing promotion. The key objective of this project was to sell all mooncakes before Mid- Autumn Festival and we only have 3 months to complete this project. Since it was the first time for my team to sell mooncake, so this was really a big challenge for us. Selection We decided to apply “learning launch tool” to test the taste of mooncake and our marketing ideas. We aimed to collect different voices from our customers, colleagues and stakeholders so that we would know what’s works, what’s wow and how to modify our ideas. Application We applied 2 learning launch. The first learning launch was to test the taste of mooncake while the second learning launch was to test the arrangement of a mooncake tasting chamber. We would like to see the response and comments from our customers so that we could modify our ideas. In the first learning launch, before we decided the taste of mooncake, we had prepared 4 tastes of mooncake sample from the supplier and arranged a tasting session in our office. Over 40 mooncake lovers were invited to try the mooncake samples and they would vote for their favourite taste. The mooncake taste with the highest votes were selected for mass production. This learning launch helped us to understand what our customers want and their preference. In the second learning launch after confirming the taste of mooncake, we considered to launch a “Mooncake Tasting Chamber” event during weekend to provide our own mooncakes and tea from our partners for customer to try and we will arrange movie appreciation to engage them. As we did not have experience in arranging this event and we were not sure if customers like this kind of event, so we decided to discuss with our front-line colleagues and we agreed to arrange a small scale tasting chamber at the concierge 2 weeks before official “Mooncake Tasting Chamber”. The small scale tasting chamber had simple setup with mooncake samples for customers to try and it had been hosted for 2 days. Customers were invited to join this small scale tasting chamber and we had interviewed them in order to collect comments and advices for us to modify the operation and arrangement of the “Mooncake Tasting Chamber”. This learning launch helped us to better understand what we shall prepare for customers so that they will be impressed. As a result, customers liked our own mooncake and they appreciated the tasting chamber which allowed them to try the mooncakes before buying as well as provided entertaining movie appreciation for them. Learning launch tool was effectively applied and all mooncakes were sold before the Mid-Autumn Festival. Insight Our biggest challenge was the first time to sell mooncake and arrange mooncake promotion activity to customers in only 3 months. By applying learning launch, we understand the mooncake preferences of customers and their needs. It helped us to create the products that most customers want which directly
helped to boost sales. Moreover, by applying the second learning launch – small scale tasting chamber, we knew what customers want and don’t want so we could amend our plan to cater their needs. Approach I think learning launch is an appropriate approach for my team in design thinking process as our business is B2C (business to customers). Nowadays, customers are looking for better experience and they will share their opinions to others, thus, by applying learning launch in upcoming marketing campaign, we could test the responses from customers and modify the ideas before official launch which helped us to save cost and time.
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21,826 | MIND MAPPING
Challenge and Selection In the past year, I was part of a team whose main focus was to come up with solutions for problems in our environment. One of the projects that we worked on was developing a web/mobile application that detects face masks in public spaces. We felt this would be useful in certain healthcare facilities where face masks are mandated. Our goal was to build this AI based application from the ground up and make it appealing to the users. One of the tools that we used, and the one I liked the most, was Mind Mapping. We wanted to scope out the project and cover as much information as possible regarding our product. Application First, we just had ‘Face mask detector’ on our map. Then, we drew our first branch and discussed why our product would be important and whom it would benefit. Things got really exciting once we started drawing mini branches. Our next branch focused mainly on the design of our product. We discussed how the front end of our product would look like, what software we would use to build the app, what sort of AI model we would use to detect face masks and how we would implement it, and what the working condition of the application would look like. We then moved on to discuss the testing methodologies and talked about how we would test the AI model (functional testing) and later how we would test the non-functional aspects of our application. We had to research different testing methods and decide which ones we were going to implement to improve our product. RIght away, we discussed how we could get feedback on our design iterations so that we don’t go off rails and build something that would be unappealing and unusable for our users. Our final branch focused on the main risks of our project. We talked about longevity, sustainability, maintenance, competitors and other aspects of the post-development phase of our project. Everything we discussed was written down on this map and it ended up looking like a giant tree. Insight and Approach I personally felt like this process was the ‘glue’ to forming the structure of our project. And the best part was that it was visual. Another thing I realized was that even though we did a lot of brainstorming before we began this project, we continued doing that during mind mapping. That’s one thing that I would definitely consider doing again in any of my future projects. Brainstorming gives you a lot of creative ideas, especially when you are in a group, and Mind Mapping, in my opinion, is a solid tool, while being able to visualize, to give form, structure, and basic timeline to any project.
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21,828 | Mind Mapping
The first phase of design thinking process is take a look at the current reality. In doing so, we amass a huge amount of data. Before moving to the next phase, what if, we need to distill all that data into information and insights that can be easily communicated.This is just what mind mapping does well.we use mind mapping with executives, students, steel-makers, educators, retailers, those are not-for-profit firms, government agencies, consumer package goods companies, and all will attest to its power.
Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality. The goal is to establish criteria for the what-if idea generation phase. Which comes next. This phase is pivotal in the design thinking process. Mind mapping provides a segway from what is to what if.Mind mapping is an engaging alternative to that giant report we might otherwise have written to sum up and communicate in prose and charts and spreadsheets.Mind mapping is more intuitive. It’s more creative. It’s more visual, and it’s more engaging.
In design thinking we use the mind mapping process to capture and represent the minds of our customers. That’s minds, minds, of our customers. We involve our colleagues in order to develop a common mind among them regarding the current reality of a design challenge.Through mind mapping, we extract meaning from data in a way that lets patterns and insights emerge. Patterns and insights we might otherwise have missed, as we sorted piecemeal through the data,
In their book, Designing for Growth, Amal Walker and Will Dunn set out the mind mapping process step, by step. They used the metaphor of a yard sale or an art gallery for the initial steps.The idea being that you have a lot of stuff, and you want to present it to other people. And a yard sale or an art gallery are a great way to do that. Step one is to decide to hold the yard sale.Then you invite some shoppers or gallery-goers to attend the sale or view the gallery. You offer tours of the sale or the gallery, letting your guests wander through at their own pace. Nothing what appeals to them. Your guests can in teams, to discuss what appealed to them and to group similar items.Then the team identifies insight to get translate it into design criteria.Find a space, a conference room, a hall way, cafeteria, any space that will allow people to wander comfortably.Make large posters, enlarge the pictures, spread the stuff around, so the folks can view it all, as they walk through the gallery.
By the way, Mind Mapping is a great way to align the organization around a common understanding of the current reality. This can be a big help as you move forward in the design process.
Thank you
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21,831 | Mind Mapping Technique in Business
Mind Mapping: Mind mapping is used to represent how ideas or other items linked to a central idea and to each other. A Mind map uses a diagram to visually organize ideas and concepts. Mind map are used to help structure information to gain a better understanding.
Mind Mapping technique in business: Mind maps are used in various sectors including business during ideation and brainstorming sessions. Mind mapping improves employees ability to understand and collaborate during meetings. This helps to achieve:
1. Efficient meeting time and communicating ideas 2. Increase productivity through better thinking methods 3. Support the project management process as it can integrated with the
project management planning
4. Improve communication and collaboration inside and between teams 5. Find innovative solutions for projects
Using Mind Mapping in Education: Unlike Traditional teaching in classes, visualizing ideas through Mind Mapping help the students to think better and separate Complex problems into simpler topics.
It helps the students to understand and analyze ideas through visual elements and colors. Mind Mapping helps the students to a better thinking experience through coherent process to analyze problems and situations.
In this way we can use Mind Mapping in various sectors for better understanding of problems in a particular sector and finding solutions for such problems.
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21,832 | Reflection – Storytelling
Challenge
I work in sales for a consumer’s electronic company that was designing the channel strategy to improve the brand’s performance and reduce dependency of sales with one of the three B2B clients that represented 70% of revenue. Our local team selected the smallest account as the one who had the potential to disrupt the market and challenge the market leader since their
business objectives were aligned with our company’s desire for growth, our local strategy of affordability for the brand, and willingness to invest and provide differential value for our customers.
Nevertheless, our regional sales leader was not on board with our strategy since there were no recent benchmark of a best practice or significant results with this B2B client. Also, he was not convinced that the strategy and actions we were defining were going to bring us the revenue that would give us the return on investment of the resources we were asking to allocate (brand fixture and visibility in points of sale and a dedicated sales and operations team).
Selection
To face this challenge and get the approval we needed, we decided to use storytelling as the main tool to present the account plan. Since we had no data that could back up our estimates and could demonstrate that selecting this B2B client would solve our high dependency of revenue with the market leader, we needed to make our case by addressing more qualitative but profound statements that showed the brand alignment we had with this B2B client. Also, it was important we presented it in a way that could appeal to emotions and inspire the regional business leader to get his approval.
Application
We changed the structure of the presentation that was used in all the region.
First, we presented the story of our client’s brand and the context of their business instead of showcasing from the beginning the performance of our brand. We included examples of 1)
innovative and complementary services our client launched in our country that became a reference for their industry, 2) investments they made to improve customer experience and 3) business objectives they had to increase market share in the country through financing programs
With the above information, we were able to highlight the similarities and synergies between our business: brands that think differently and have the customer and their needs at the center,
attracting and retaining high value young customers that seek strong connections with brands, commercial offers focused on financing vs low prices and discounts and goal to challenge the market leader and gain some of its customers.
Then, we presented financial and business information of our B2B client, their main competitive advantages and how the price segment mix had evolved to reflect their value strategy and reinforce the alignment with our strategy.
Last, we presented how some small tactical campaigns had started to show results and which were the sales estimation for the upcoming calendar year with a detailed 360 commercial strategy.
Insight & Approach
With the storytelling tool we definitely captured the attention of the regional business leader and his interest in evaluating and engaging with our proposed strategy. We demonstrated the importance of seeing business opportunities beyond numbers, in understanding the cause of our strategy and the strength behind the alignment of our brands knowing that both constantly disrupted the market and could challenge the leader. We got the approval for the business case and all the resources needed for the strategy. In applying this design thinking tool, we were able to prove that we did not need a history of data to get people on board. We could make up the data according to the potential we were seeing.
Nevertheless, after our presentation and the approval, the conversation was focused on our sales estimates and we had to commit to higher results. We had no major argument to prove that those results could not be met, so we had to accept them.
If we were to present this type of business case again, it will be advisable to continue with the
storytelling tool but I think it is important to include more context of the current state and how not addressing the high dependency on the market leader and trying something different will be more challenging, expensive and will not change the needle in results.
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21,834 | Example reflection- Visualization
Challenge
I work in a legal department of a research centre. Making a robust product in strict timelines in a highly regulated field is a challenge in itself. With lot of factors affecting quality of product and so many variables to control, scientists face many challenges in making a robust product. Intellectual property (IP)/patents adds further to the complexity of the product. Patents are exclusive rights granted for new inventions. These rights are enforceable and can lead to lot of litigation cost in case of infringement. We need to overcome patents for a successful product.
Working at the intersection of legal and technical involves implementing IP-compliant as well as technically feasible strategies. My work involves explaining the legal boundaries of Intellectual property (IP)/patent around the product to various stakeholders and come out with IP-compliant strategies. We face challenge in explaining scientists about scope of a patent and also in motivating them to overcome IP as it will result in a legally fool proof product. The inability of a scientific mind to understand legal repercussions of a strategy, often results in a tussle. We are facing issues of non- compliance of IP preferred strategy leading to increased cost in litigation. Scientist tend to outright ridicule the IP preferred strategy at the outset.
Our challenge is to clearly explain the protection of IP and whitespace the scientist can work in and finding issues that is leading to non-compliance to IP preferred strategy and reason of lack of motivation.
Selection
We decided to use visualization tool to explain the scope of intellectual property. The product involved a complex intellectual property/patent landscape with overlapping scope. Visualization could help them to understand the patent and product and visualize a green space.
Application
We used a slide deck to show relevant snippets of text from the patent document on which we were basing our (IP) recommendations. This allowed us to make the stakeholders understand the basis of our recommendation and also avoided them to have their own interpretations. It was very easy to make them understand reasons of IP recommendations.
We showed IP protected/ claimed space in red and help them visualize green space scientist can work upon.
A simple representation of what tried to make them visualize:
After explaining this, we mapped their strategy with the claimed space.
Using description of a product and then relating it to patent we could show monetary advantages that will result if we have an IP compliant strategy in place. It also helped them to demarcate Patent 1 and Patent 2 and think around a strategy that is suitable as whole.
Insight & Approach
With diverse team looking at the landscape we gained more than usual technical understanding of product. It resulted in more knowledge sharing among the team. We got insights from practical knowledge of the scientist and this helped us to find some lacuna or white-space ourselves. Concerns of scientist were different than what we expected and we got other team to answer their concerns. The teams were better aligned on designing strategies for the product.
A clear understanding triggered a very constructive discussion around various aspects of products and to our amazement it lead to multiple ways of formulating IP preferred strategies.
We learned through this exercise that we need to look at the product as a whole and including other team on the table will help us in making a better product.
***************
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21,835 | Storytelling
Challenge: I work in a financial sector company in Colombia, dedicated to the financing of products for mobility, study and mass consumption of people. One of the challenges we faced was having business teams tired of complex and costly processes to provide product financing, resulting in overtime work. In addition, customers dissatisfied by delays and delays in times to get their credit and be able to buy the desired product.
Selection and Application: To start with the stage: What is it? and be able to really evaluate the perception of the problem, we conducted 71 face-to-face interviews, of which 7 were potential clients of ours, who were signing the documents to obtain their credit and 64 employees of our company who sold the financial products, in different cities of Colombia. Within these interviews, we used the Storytelling tool,they raised structured questions in order for interviewees to express through what their feelings and sensations lived through buying and financing the product they wanted. Empathy was generated with clients and employees, because the talk was friendly, close and for them it was easy to remember the whole process and what they were living because they were running it at the time.
All interviews were recorded and the bodyityof the client and employee was analyzed, the audios were heard several times by 5 people, so that each person in a post it was classifying the most important ideas on a board divided into 6 quadrants as well: surprising textual phrases, conclusions, what he does, that he feels, a group where fears, frustrations and obstacles were indicated. Finally, desires and needs.
Subsequently, among all of us we grouped the ideas of each quadrant to gather those that looked a lot like each other and focus the conclusions on more specific points and then join the concepts to create various ideas, finally deepening each of the ideas so that we could get the ones that were most surprising since they had different topics.
The tool used was very effective because things were discovered that are not so obvious when analyzing data simply, for example: customers do not understand financial terminology, when performing the formalities we did not suit their availability and from the beginning, the client prefers to know what is the estimated time it takes the whole process and how the process is , if he will be served by two or three people, if he is to move, he therefore does not like the uncertainty and lack of knowledge about the decision he is making to borrow in a bank.
Insight: With the findings identified when listening to the stories of employees and customers, it was identified that each region of Colombia, having a diverse culture and geographical location required a different way of organizing the business force of the company, so 5 concepts were built that gathered and organized a more agile and effective service for the client and the employee of the commercial area: ones remotely, remotely, with frequent face-to-face visits and others with a permanent presence.
Approach: In the exploration I can better research with customers and employees, and in addition to the tool used, also add another tool such as visualization to identify more subjective behaviors that customers and employees often do not express in words such as identifying the traits of certain personalities that are more compatible to generate greater empathy when selling between employee and user. In addition, more surprising solutions could have been created for the customer,
if at the time of creating the team that interpreted the stories had been composed of people with more diverse knowledge or other disciplines, to include ideas or generate greater controversy and uncertainty and manage to find the design criteria with a broader vision.
Also, one thing that may be better is that many ideas were totally dismissed within the research and are ideas that could serve another time or to help solve another challenge.
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21,836 | Challenge
I am part of an organization that teaches underprivileged kids. In my country there is a stark difference between private (paid) and government (free) schools. Private school children have access to the best and greater facilities. The government schools sometimes lack basic necessities. What we do is provide alternate education, which I not prescribed in the school syllabus. The problems that we observe are children not focusing and they don’t relate.
Tool selection
To overcome this problem, I decided to go with the Visualisation tool. This was chosen because it is observed that visual aids make children interested. Storytelling was also considered but it gets limiting, considering different topics. Mind mapping can get a little complicated for children from ages 10-13, and learning launch was not appropriate for an educational project.
Application
Animations, videos and tutorials along with picture charts and diagrams are the visual aids I chose. Certain activities to make the sessions engaging were organized too. Children showed more interest and awareness. For instance, for the climate change module we showed them videos and news pieces about the Australian bush fires, and the reports about sporadic weather changes, they could relate to it because they witnessed it in their region. It was effective to a certain level, a certain level because not everyone was concentrating.
Insight
In order to educate children we must think like them, put ourselves in their shoes and see what interests us. In this case, personally, it was my love for graphical explanations rather than textbook studying.
Approach
The changes that I would implement next time would be taking more time to see which method works best out of all, and how could I make it more interactive.
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21,839 | Coursera- Design thinking and innovation Reflection – Mind Mapping
The first tool I used was the tool of Mind Mapping, to achieve a shared understanding of a
problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic,Iwilldrawfromanyexistingmaterialavailabletounderstandtheenvironment. Theexisting
material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research,anddiscussedinDavidGray ’ sbook, “ TheConnectedCompany ” . Thefront-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has
customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insightsthatcomefromthegroupdiscussiononanadditionalcopyofthegraphic.
Afterthesession,I digitize each group’s poster as an artifact, create a view that combines the shared
and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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21,840 | Visualization or visualisation (see spelling differences) is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity.
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values
Mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. ... It presents, in a visual way, the core elements and techniques on how to draw mind maps.
A learning launch is a carefully designed experiment or prototype designed to test the key underlying value-generating assumptions of a potential new-growth initiative. ... The purpose of a learning launch is to learn.
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21,841 | Combating employee dissatisfaction through Mind Mapping
Challenge
For about a year or so I have been working at a factory, which produced
canned fruit, as a Chemical Engineer assistant and a growing problem that we faced
was the growing dissatisfaction of the workers there. I was tasked with finding the
main reasons for why this behavior was displayed and potential solutions to the
problem. One of the hurdles that we had to combat is the sheer number of workers
with different desires and needs. For that reason alone it was not possible that we
interviewed every single worker. So we decided to interview workers from every
possible position from the night guard to the operators.
Selection
We decided to use the mind mapping design tool which could categorize
people not only as mere workers but as living breathing beings with motivations and
various needs. Since it was also impossible to interview every single worker in depth
creating different categories of workers was a solid way to understand their growing
dissatisfaction.
Application
After randomly selecting some workers for the interviews, we made them
complete a quiz beforehand. That quiz asked some general questions regarding the
characteristics of the interviewee (e.g. age, sex etc) and their position in the factory.
After that we collected the answers we interviewed each one separately for 10 – 20
minutes each and encouraged them to take notes of their daily life from waking up to
leaving the factory. After a week of taking notes we interviewed them once again and
we were able to categorize each one.
Insight & Approach
The categories of the mind mapping helped us understand the people’s
willingness to work provided the dissatisfaction that they already had. With mind
mapping we found out that people were having a hard time remaining interested in
their position after working there for a great amount of time. That gave us a clear
signal that we should make a rotation of positions every two years or so, so that
people have new experiences and have a deeper understanding of the factory and how
it works. Moreover, the often changes in the hours of the operations of the factory
made the daily lifestyle a lot more unstable and made it harder for the workers to also
focus on other facits of their lifestyle such as family and friends. Furthermore, the
cleanliness of the factory and the overall pay did not meet the expectations of the
people which also made it harder to work there.
As an approach to this challenge mind mapping was crucial. Through using
that tool we now had the basis for a new era for the factory. After solving the existing
problems we saw a growth in employee satisfaction and we decided that the
application of mind mapping should be applied every two years so that we can
monitor changes in employee satisfaction levels and define new problems that may
arise before they get too big to compat.
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21,843 | Reflection - Mind mapping
Challenge and Selection
Mind mapping is a tool that I use all the time. I am a designer and the mind mapping is a step I do in the start of any project. While dealing with clients, I make sure to understand all the things and aspects they want me to keep in mind. Mind mapping is a great tool for that. I write down the core word and start listing down everything that reminds me from that word around it. This helps me not only understand the basics, but dig deeper. This helps he client even visualize what their thoughts are. Sometimes, methods like storytelling can also play a big role while mind mapping. I present to them my thoughts and understanding of the project, take their feedback to ascertain their goals. This helps me get a better understanding of their interests and thought processes. I then use this information to develop different strategies to tackle the project and find a way that works best for the client.
Application
The process of mind mapping helps me understand the topic, the topics related to it, what it means, who the stakeholder and beneficiaries are etc. I will write the main task in the middle of the page in a circle and start noting down the things related to it around it by making arrows. Mind mapping is an engaging alternative to that giant report we might otherwise have written to sum up and communicate in prose and charts and spreadsheets. As the process go on, I record the commonalities and the differences. Mind mapping really helps during a design process. By having all your thoughts down on a paper in front of you helps get a clear picture. It is a representation of my mind
Insight and Approach
I have used this approach individually as well as while working with a group or client. What I have learnt from this is that this approach is really helpful while understanding a topic/problem, the valuable aspects of the tasks and also the other aspects. This helps one understand so much more than the common knowledge that we have about the topic. It helps us understand the commonalities of the sub topics from the main task. Since a mind map is in a graphic form, it is easier to pen down and understand ones thoughts. You can always keep coming back to it for reference.
This course helped me understand mind mapping in a better way. It was just a step I used before any project but I now truly understand the importance of it. Now I can prepare and present my thoughts and ideas in the best way.
I have a design background, but want to become an entrepreneur. i am so grateful of these different tools and surely consider them an asset!
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21,846 | Reflection – Mind Mapping
Challenge
The challenge is for approximately twelve support representatives with varying skill levels and knowledge sets across various specialized support groups within a single department to move past the mindset of “this is the way we’ve always done it”. When approached with thinking about the possibilities of change, they immediately revert to what used to work (20 years ago before new technology) or insist that if they only make one or two little changes all their problems would be solved. This change usually only accommodates one of the three groups and does not encompass the potential impacts this will have on development or the customer.
The other challenge is, this group works with financial institutions, so the cases they receive need to be resolved expeditiously. Some issues are enhancement request and do not require immediate action to be taken; however, there are cases which will impact the financial institution thereby impacting the person trying to manage their personal or commercial banking account. These cases require a more expedient response, so having an agreed upon case management process or system is needed.
Selection
For this challenge we opted to use Mind Mapping to help get them out of their old way of thinking and to help bring into light which area(s) house the true root cause of their issue. Mind Mapping can also help spark ideas, establish more clearly defined criteria, and will help show the group areas that overlap, their commonalities as they work through the process.
Application
We gave each person a sticky pad and gave them 10 minutes to write down the various areas they feel are causing their issues. They wrote things such as: Knowledge, Education, Not Enough Resources, Training, Need More Time, just to name a few. Once their time was up we placed them all on a large white board, then asked the group to see look for similarities in their issues and to categorize them.
Insight
We immediately noticed a common theme, which had majority of the sticky notes under them, and that was Knowledge, Education and Training. These had 80% of the sticky notes that were placed on the board. Now it was time to dive into this further by getting the group to also come to the same conclusion that majority of their issues were under a very similar category.
Next we had the group look over their categories once again to see if there were any other areas they could consolidate due to similarities in nature. This was done by asking open-ended questions such as, “what is the difference between your Knowledge category (or bucket) and
your Training and Education categories? Please explain why they should or should not be in one bucket.”
This of course prompted further discussion into how they are the same terms being used for different phases of the process. Education was used for people assigning the cases, because they need to have more information and understanding of that information to properly assign the case. Training was explained as more people need to be cross-trained in other areas of the group, so they can better manage the case backlog. Knowledge was use for ‘shared knowledge’, as in wanting a library or something were people can share case knowledge in one common area, to make it easier to duplicate the situation without starting from scratch again.
Approach
Using Mind Mapping really opened the group’s eyes across the board to the fact that they were all speaking the same language using different terms. It opened more discussion on knowledge sharing, training opportunities and various ideas came up on how this can possibly happen. Some ideas were vetted out enough to take to their managers to discuss plans for an experiment.
These all lead to an understanding they are a group working towards a common goal even if they were using different terminology. This is also leading to ideas to do short experiments to see what could work and what might not work for the group. The best part they are now collaborating, and no longer siloed in their thinking.
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21,852 | C1 - Internal use
Challenge & Selection
I own a small business with my fianceé. We sell different kinds of desserts like brownies, alfajores, chocolates for Easter and panettones for Christmas. The profits were good, but the problem was that we were a seasonal company, so we had low incomes along the year. The challenge was to convert a seasonal business into a profitable one during the whole year. The tool I chose to overcome this challenge was Visualization, because it was important to materialize the ideas and understand how they work. The main purpose was to retain those seasonal costumers that buy my products in Easter and Christmas. To achieve the goal, we needed to understand who our consumers were and what they like. Without Design Thinkig, we would probably just ask them what they want. However, we understood that the answer could be the same any other competitor would have. So, to make it work, we used the Visualization tool with a group of costumers in order to overcome the main problem.
Application
I started the process by looking for what our main competitors sell and what consumers think about their products. The collection of data gave me an overview of the market. However, the main core of any business are the consumers, not the data. The question was “What if we call consumers to a focus group and understand their point of view of our company and their desires about the market?”. It seemed a good strategy to evolve costumers in the creative process of our portfolio. To develop this idea, we chose a mixed group of twenty costumers. The first half were compounded by our loyal consumers and the second half were not our consumers yet. The main point here was to understand the people who were not our costumer and listen what our costumer had to tell us.
The activity was designed to leave the individuals as free as possible. They could talk freely, and we asked some key questions to help us with the problem. They had some time to draw or make collages of the answers. After that, they could explain what each of picture means. Some of the questions used in the study are presented below:
What Alquimia (In English Alchemy) means to you?
What is a good food for you? What is a bad food for you? What is your favorite dessert?
They were divided in four groups mixing the two types of consumers. We lead the dynamics, but we did not interfere in the discussion in order to give the proper space to conversations flow properly. Although they were in group, the opinions were individual as the images generated. The main purpose of the format was to foment the discussions. The images produced were collected and used in a board divided.
C1 - Internal use
Insight & Approach
What I have learned from this exercise were that our consumers had a pretty interesting point of view of our company. Most of the draws/collages about the first question were related to creativity and quality. It was a good feedback from our costumers. However, in the conversations, they also related Alquimia with Easter or Christmas. This answer was interesting because they think we offer a good quality product, but they do not buy it during the year. This image is related to how I manage the posts and the propagandas of our products. The advertisements at our main media (Instagram) are only boosted in these two seasons. If the propaganda was more often and diverse they would see the posts with frequency and ask for the products not only in April or December. The idea of Alquimia in their minds were built buy us.
The second important learning from this exercise is related to the other three questions. Looking for the images they produced I could see that their favorite sweets were not the one offered by other competitors. Most of the images were related to affective memories with their families. We understand that we cannot offer the same products, but the question is: How to transform our products in affective memories? How can we take advantage of the previews affective memories and be successful in the market? The answer of this question can put us ahead of other competitors and make our incomes grow. The first idea that came is to adapt some of the flavors we offer today to others closer to those memories. The way to validate this idea will be using another Design Thinking tool, the Learning Launch. The point is to have some prototypes of new products and test with the same group.
From this exercise, I could understand the costumers of my business beyond the answers they could give to me. People are valuable for small business, so they should be in the center of innovation. Using the Visualization tool, I could create a persona that I want to transform into my costumer. It will help me in future developments of other products.
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21,857 | Reflection—Mind Mapping
Challenge and Selection With decreased numbers of applicants and increasing frustrations of our selection processes coupled with a mandate to grow and scale, I chose the tool of mind mapping as the initial tool to lead us to a shared understanding of current processes and toward a vision of improved user experience. With multiple co-dependent steps, unclear timelines, outdated digital platforms and role confusion, our current process for application, assessments and approvals and overall user experience is complex and unsustainable. Because of the complexity, the internal team regularly feels overwhelmed and overworked which has led to a culture of short-sighted decision making and a lack of long-term growth plans. Application and Approach The first step toward a possible growth solution was to gather all the data, collective knowledge, forms, documents and currently required steps for the applicant user experience. Together, as a team, we used a large whiteboard to begin to map the current processes, requirements and applicant user data experience and insights. Not only did we have the need to rightly understand the desires and jobs to be done by internal stakeholders, we also had to develop empathy for our applicants. As we were engaged in the exercise, it was clear that we needed to account for both the internal and external stakeholders. The determined questions: what is it that we as an organization must achieve and what are the desires of our applicants. Cleary two perspectives were discovered and were at tension within our “what is”. These competing voices had led to the current complexity and frustrating user experience. To effectively translate and initiate design criteria, I chose visualization as a second tool for the purpose of creating audience empathy. Our mind mapping exercise uncovered a gapping hole in our current understanding of our customer’s jobs to be done, pains, and desired gains. Using a value proposition canvas, pictures of existing and potential applicants, the team utilized stickie notes to begin to ideate the pains, jobs to be done and desired gains of our customers. We discussed all the insight and then prioritized the list allowing us to select the top entries based on those deemed most important to our customers. Both the mind mapping tool and the visualization tool, enabled us to develop clear design criteria for a newly designed user experience. The criteria prioritized the customer while also enabling us to fulfill the necessary steps for organizational requirements. Currently, we are prototyping the new user experience leveraging an updated digital platform which gives us the ability to optimize within a continuous improvement process for the sake of delivering a delightful user experience. Insight
It was clear to me as a new leader in an organization that there was wide-spread knowledge that a challenge or problem existed. Numbers of applicants were in steady decline yet the members of the team seemed to be working harder and longer than ever. Identifying the challenge or problem to solve for was step one. The problem and frustration had led to paralysis and low morale. The mind mapping tool partnered with visualization became welcomed gifts to the team as it enabled each of them to share their experiential insights, gather and view relevant data and work together toward a potential solution leading to new growth. As we learned in the course, learning to adopt and utilize design thinking models takes practice. I am learning that I will need to introduce multiple tools within each design process simply for the purpose of building confidence and acclimation toward design thinking. Adding whiteboards to our works spaces was a vital step.
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21,859 | Mind Mapping Thinking Tool
The Challenge:
Well going to college is a big deal and a life and game changer, so it was crucial that I picked the right school, in the right area with the right program, and had the right and best opportunity for me. Why is this a challenge, it is because the wrong school can set me on a path, I won’t like and it will affect me emotionally, Financially and probably physically.
The Selection:
I decided to use the Mind Mapping thinking tool, because this put my options in a visual
perspective, allowing me to easily see what I am thinking and at the same time, see all the collected data as to where they go. Giving the definition as to what Mind Mapping is “Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality”
The Application:
What I did was I research bout the different college I had as options, collecting data and putting them in the respectable outline of where the go. Allowing me to see my option much clearly and better. I say this method was effective, because it also helps me to compare, and judge better
The Approach:
I actually like this method and I don’t think ill change anything about it.
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21,862 | Queuing System – Learning Launch
Challenge
I am a leader of a team in charge of new technologies within the engineering arm of a technology company. We are always tasked with generating new ideas (technical) that could be potential products of the company. One challenge we were asked to find a solution for is how to make procedures within government entities more efficient for their customers (individuals and companies). The challenge seems very broad and unfocused due to the diversity of government entities, their customers and type of services.
Selection
For the company’s point of view, it made more sense to have a solution that is generic and applicable to all entities, customers and services. Whatever this solution could be, we decided to use Learning Launch as a tool to verify the effectiveness of the solution. Learning Launch is the most logical design thinking tool that we could think of to test our concept in a cheap and rapid way. The prototype or proof of concept that we will develop and use in learning launch campaign would provide great insight on the future product and valuable feedback from potential users and customers.
Application
Even though we selected learning launch as a design thinking tool, we had to start from the beginning of the design thinking process to identify the problem and find a solution for. The best way was to interact with real customers and governmental entities. We formed teams that had to visit different governmental customer service centers and perform interviews with real customers waiting in line for their service. Furthermore, we went the extra mile and made some of our team members to apply for some services on those centers and write down notes and collect feedbacks. Such trips and feedbacks were very useful in providing the necessary data that helped us to identify core and common challenges within those entities. We found out that there was one common complaint and challenge between all centers and that was the waiting time that customer needed to endure in order to be served. And those issues are all related to the queuing system in place.
We started with a hypothesis that what if customers could retrieve their tickets in the queue (waiting line) through the internet (a mobile application for instance) and receive real time updates on the status of the queue. Therefore, customers can utilize their waiting times in more valuable way than just waiting on the service centers. We developed a small prototype that was a mobile friendly web page with simple interface that communicates with a local server (hence, users during the test phase do not have to download and install an application). We arranged a test scenario on a nearby university campus where we set our mock service center. Our service was free donuts and our customers were students and faculty members. Customers had to interact with our team and answer some questions about the prototyped queuing system we developed.
Insight and Approach
The test bed we had set was very useful and informative. We got a lot of improvement suggestions from the students on how they expect the system to work and how they wish to interact with the system. Too
many insights on the user interface itself (although it was a beta version) were collected that helped produce a better user friendly interface for the product phase. Furthermore, we were surprised by the number of stories that our customers started telling us about their experiences within government entities and how the prototyped concept could made their experience better. Hence, the learning launch experiment provided more data that enriched the data we collected during the study and observation phase.
The approach we followed in implementing learning launch tool was very useful and it reduced the cost and development time. Furthermore, it provided great insights on how the product could be developed and how users would interact with the system in the future. In addition, it reduced the risks of entering an unknown territory in respect to our company’s current portfolio. However, I think there are ways we could do better and shorten the learning launch phase and as well as reduce the cost of prototype development. I think we could follow another approach that does not require the development of a beta version in order to test. We could invite our customers to our mock service center and let them interact with a mock system that is manually controlled. Perhaps, we could give our customers the freedom to manipulate the user interface system as they think more convenient instead making them interact with a baseline design. That way, the design would have been improved greatly due to the fact that it would be open to a more diverse designing team.
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21,866 | Visualization tool
Challenge and selection
As a design student, it is essential for us to have some degree of empathy for the other, which
makes a lot of sense to me how certain activities such as visualization are carried out, since for
each assignment or activity that arises one does not design for one if not for another, client /
user, who I have to imagine how to use the product, identifying possible errors in the
morphology, usability or some other quality of the design
, it helps us a lot to foresee successes and errors in the design, so that each assignment is a particular challenge. The use of this type of approach allows me to see what not everyone can see, in relation to the communication that exists between the user / consumer and the designed product, (product is a graphic piece, a garment, a service, or a tangible product) is where the communicational connection is between what is designed and the reception of the user present in the rather mental world and not so real yet, it is like the prelude to that something that we will create.
Application
Already in the usability it is visualized how the user uses our mobile application, answering questions
such as: Is the typography correct, or does it make it difficult to read the ingredients? For example,
through this technique one can foresee certain things or events that the user does with the product,
taking into account both interaction and aesthetic problems. After the review of the prototype carried out,
actions and situations that are generated in its use can continue to be evidenced for possible corrections
and improvement, not only a tool is used, in the area the trip mapping can also be used to define
Through this technique one can foresee certain things or events that the user does with the product,
taking into account both interaction and aesthetic problems. After the review of the prototype carried out,
actions and situations that are generated in its use can continue to be evidenced for possible corrections
and improvement, not only a tool is used, in the area the trip mapping can also be used to define
Through this technique one can foresee certain things or events that the user does with the product,
taking into account both interaction and aesthetic problems. After the review of the prototype carried out,
actions and situations that are generated in its use can continue to be evidenced for possible corrections
and improvement, not only a tool is used, in the area the trip mapping can also be used to define
what our target user of the service does during their day, how they interact with the context.
• Perspective and focus
The focus should be more focused on improving the interaction of the service provided with the user, identifying in
situ how the user relates to the product, taking into account essential elements to improve the design and the user /
consumer experience.
Working with a group of professionals from different areas allowed me to carry out this exercise, which was very gratifying
and valued by the rest, it gave us feedback when designing the user experience, giving different perspectives for
improvement corresponding to the area of each professional with the what work.
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21,867 | Design Thinking for Innovation Assignment Paper - AL
1 | P a g e
Challenge:
I work for a Consulting and Technology Services Company that provides services to banks and we are working with a client Bank that needed to update its Mobile Banking offering since it believed that despite all its rich functionality, its customer were still not using the mobile banking application as effectively as they thought they would. Customers were still relying on older and more comfortable banking channels like Branches, ATMs and Online Banking.
A specific challenge was picked up to reduce manual effort and human intervention: Mobile Check Deposit Feature. The challenge was to relaunch the service with enhanced features to ensure that customers used their mobile banking feature to deposit checks instead of coming to the Branch to deposit the same or deposit them at ATMs. This would reduce manual check processing effort and also reduce the burden on Branch staff and push the feature to a more automated approach using the Mobile Check Deposit Service.
Selection:
I selected the Mind Mapping Tool to understand the data that we had gathered on the customers using Mobile Banking. I needed to understand any patterns that might exist and draw insights from the data that we had on the service usage. We had access to data for the last 12 months on:
• How many customers (of all the retail banking customers) used Mobile Banking • Customer segments by age, income and geography • How many had used the Check Deposit Service in Mobile Banking • How many had initiated but not completed the transaction • How many customer had successfully completed the transaction • What was the average number of transactions per week and month : for the Bank and per customer
I decided to use the mind mapping tool to gather relevant information from the data we had that would enable us to better understand the Bank’s customers and how some were successfully using this services but more importantly why most were not using this service.
I believed this tool would help me get insights into their service usage patterns and challenges and would enable me to establish the criteria that would enable idea generation; ideas that would then translate to actual features resulting in service enhancements.
Application:
I followed the below process to apply the mind mapping tool:
• Analyze the customer data that used Mobile Banking Services and specifically this services • Create a matrix of the customer segments so that we could actually meet customers to use the tool.
Design Thinking for Innovation Assignment Paper - AL
2 | P a g e
• I invited 5 customers from each segment resulting in an overall size of 30 customers. • We blocked a large conference room at the bank and displayed some non-confidential facts about the service and data we had gathered. • My team and I then walked them through the information we had and the various below themes to understand their challenges. We asked them to put down their thoughts for the below areas:
� What features of the service appealed to them and what did not?
� Ease of use of the check deposit feature: was the service self-explanatory and easy to use? � User experience: Did the customers think the service flow was logical with least number of steps? � Risks and Fears: Did the customers feel there were any risks or have any fears on using this service? � Motivational feature: What would they want to make them use this service more? • We gave them sticky notes to put down their thoughts in the 3 above areas. We had large white boards where they could place their sticky notes in the relevant areas. The intent was to capture their minds around what worked and what did not.
• They spent about 3 hours with us through this exercise. We started to draw mind-maps based on the inputs they provided us. We were able to group similar feedback and experiences to draw inferences or insights.
Insight:
We got the following key insights from the inputs we gathered from the customers:
• The age group 18-30 was the open to trying the service • The age group >50 years was the least open to trying the service. • The age group >50 liked to meet a banker or go to an ATM since they needed immediate and physical confirmation (receipt) of the check deposit. • The most common reasons / challenges for not using the service were: o Lack of confirmation / receipt o Difficulty in taking a picture of the check o Not sure of what to do with the actual physical check
This feedback gave us insights into key areas we needed to focus on when we designed an enhanced / improved service. This information gave us the design criteria that the design for the new improved service should have. We had started to get ideas around how to make the check image capturing process easier, how to provide transaction confirmations etc.
Design Thinking for Innovation Assignment Paper - AL
3 | P a g e
Approach:
Given our ability to successfully understand the Bank customer’s minds around their likes, dislikes, apprehensions, fears or challenges for using the Mobile Check Deposit Service; I think we will continue to use this Mind Mapping Tool for further assignments that need us to understand the customer’s perspective on a particular service offered by the bank.
Given our experience in analyzing the as-is / current data, I believe we will spend less time in analyzing current data and more time will be spent with the customers to ensure right insights are gathered. We will use the data to create the right customer profile that needs to be brought in for the mind-mapping exercise.
We have 3 other services that need to be studied and we believe we will continue to use the Mind- Mapping tool in the near future too.
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21,871 | Reflection – Learning Launch
Challenge & Selection
I was working in my company's corporate sales department before. We had problems with both internal and external customers in device offer, sales and delivery processes due to long and cumbersome process steps.
At the beginning of the process, customers asked for device offers, but since the offer process between us and the suppliers was too long, our return to customers was delayed. At this stage, customers either gave up or made purchases through another channel. When the customer decided to buy a device from us, we could have a delay in the stock and supply process due to the fact that we do not have our own stock and we sell through our suppliers.
The dysfunction of the processes also caused loss of customers and income. We had to stop this loss as quickly as possible and meet our revenue targets before the end of the year.
Our challenge was to develop these processes in a way that would make all related channels concerned happy.
We built a small project group. We decided to use the learning launch technique to achieve the result quickly. Learning launch is a a small experiment that tests your new idea in the real marketplace.
Application
We met with salespeople in small groups and various mixed customer group. As a result of these meetings, we realized that the offer volume is too high; but the rate of return to sale is very low. To test this assumption, we focused on the prioritization of the offers. We decided to establish a pilot group and evaluate and prioritize the sales opportunities in daily meetings.
We accelerated the offer process of priority opportunities from daily meetings, but there were still delays due to stock and suppliers at the point of sale.
We met again our project group and evaluate the situation. We concluded that at least in the first stage buy-sell process of best-selling products should be shortened. For our second learning launch, we estimated monthly sales of best-selling products and we have taken the necessary actions to make the purchases in advance and bring the products to the warehouse.
In this way, we have eliminated our supplier and stock waiting times when sales are realized. We have been able to deliver devices to our customers on the same day from our own stock.
Insight & Approach
By applying this tool, we got very quick results. We had the chance to look through the eyes of different parties in the first meetings and built the new process with this perspective.
When we look at the results, there was a serious simplification and acceleration in the process, while an increase in our warehouse-related costs occurred. We will review and try to optimize these costs.
It is very valuable to recognize such problems before moving all projects to the new process. Learning launch technique gives us this opportunity.
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21,872 | Visualization
Q: Challenge: Describe your challenge, including all relevant information.
Ans: Visualization of the data, that is in diversity, heterogeneity (structured, semi-
structured, and unstructured) and big in a volume or quantity, is a big problem. Speed is
also another factor in big data visualization but cloud computing and advanced
graphical user interface can manage the scalability of the big data.
There are some challenges in big data visualization which is represented as “4V’s”,
which is given below:
1. Volume: High volume of datasets are enable to derive meaning
2. Variety: Methods should be developed to combine different data sources as
needed.
3. Velocity: Businesses should replace the batch processing with real-time stream
processing.
4. Value: The Methods should be create business value by gaining insights from
big data
Q: Selection: In your own words, briefly describe the tool you selected (e.g., what it
is and why you selected it for your challenge -- including any appropriate video
lecture references).
Ans: Data visualization means to represent the data in some systematic forms or it is
about the explanation/description of the data by using images. It includes some kind of
attributes and variables that can be used for the unit of information. Visualization based
data discovery methods allow businessmen’s to desperate data sources for an analytical
views. Some advance analytics can be integrated in the creation of interactive and
animated graphics on electronic devices such as computers, laptops. Mobiles, tablets,
etc
Reference Video Link: https://www.youtube.com/watch?v=FZSpUfsoezY
Q: Application: Describe how you applied the tool you selected to your challenge
(e.g., what you did and how the tool was applied effectively or ineffectively).
Ans: In big data applications, it is difficult to conduct data visualization because of the
high volume and dimension of the data. Mostly big data visualization has poor
performance in scalability, functionalities and response time. There are some solutions
to overcome the challenges and problems about data visualization are given below:
1. One possible solution is the hardware on which you can save your big data to
put into the memory e.g. you can write your data on a notebook and then read
that material slowly and visualize it
2. Having good expertise in order to understand the data e.g. if data is transfer in
your mother language then it is easy and quick to understand for you
3. Data should be clean and understandable for visualization
4. Data should be display in meaningful result for visualization effectively
5. Another thing to visualize the data is to remove outliers from the data and create
separate charts for outliers
Q: Insight: Describe the insight you gained from applying the tool you selected to
your challenge (e.g., how an insight affected your thinking about the challenge and
about design thinking more broadly).
Ans: Visualizations can be static or dynamic. Interactive visualizations often lead to
discovery and do a better job than static data tools. Interactive visualizations can help
gain great insight from big data. Interactive brushing and linking between visualization
approaches and networks or Web-based tools can facilitate the scientific process. Web-
based visualization helps get dynamic data timely and keep visualizations up to date.
Q: Approach: Describe what you might do differently next time -- applying the
same tool you selected or a different one -- and the reason(s) why
Ans: The tool which I will be used next time is the mind mapping because it represents
the ideas that are linked to a central idea and to each other. Mind mapping are used to
generate visualization, structure and categorize the ideas to look for patterns and
insights that provide designing criteria. We do this by presenting our idea and by survey
in order to ask from the people about the themes and patterns to emerge. Mind mapping
needs team spot for success.
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21,874 | Example of an Reflection-Visualisation
Tool:
The tool I used was Visualization, to achieve a clear understanding of a problem among a group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with the customers who are government agencies working to apply technology innovations to modernize their mission or for the delivery of their services to their customers, which may be U.S. citizens, businesses or non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions for discussion to allow a group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying loss chances and gain opportunities for solutions or improvements
Process:
I is a process of creating a straw man graphic of the problem domain. To develop it, I will draw from any existing material to understand the environment. The material available may be operational or procedural documents, marketing materials, training materials or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. This approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with
also has a column on the left to identify Partners and VCP and a column on the right is to identify Oversight Organizations like Congress, GAO, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or anather format
For activity, I will divide the stakeholders into groups of 5-6 participants where each one representing a different organization. Each group receives a poster-size copy of the straw man graphic that they can use sticky notes to make comments or write directly on. I will give them 2 or 3 questions to answer, For example : 1) What are the key elements missing from the graphic? 2) What will you change in the graphic to make it look more accurately reflect problem space? 3) What are the key insights you have about the relationships between the entities in your problem space? I give them approximately 30 minutes to discuss those questions and mark up the graphic. Then I have each group report out on their answers to those questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion. After this session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion and create a revised graphic that incorporates their feedback and propose changes for the group
Vision:
I have learnt the graphic – particularly the revised graphic that incorporate their feedback. It is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the group of stakeholders a focal point for discussion that allows them to share their views and develop perceptives for their problems. While they could create the graphic from a blank slate in a
collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic or if they are missing and can more quickly gain new visions about relationships between key entities. They can also identify variables in the problem space. i.e, it helps them to identify what they have not known, in what areas they need to obtain information or data to provide the values for the variables by conducting this experiment.
I discovered that the most valuable aspect is the shared insights and learning, later I could use the visualization activity as a starting point for a series of design thinking activities. Then i can use the revised graphic that includes their combined feedback can serve as a reference tool for the remaining work.
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21,882 | BACKGROUND:
As a technology provider for digital services and solutions for very different needs, my company is aware of the challenge of being different and superior in the sector.
Understanding the theoratical potential of having a design thinking culture for a company, we as a marketing team wanted to see it for ourselves if this approach can be applied to the needs of a big, mass, technological corporation like ours to be more innovative and have superior products and services.
So we explored the opportunity to create a design thinking culture, first and foremost among the employees cause we believed that change for customers could only start if we as employees are fans of our own products and services.
To build a culture among the employess we first explored the barriers and the strenghts we have as a company. And we also decided that the iterative problem solving approach is the key to start up such a culture in the company.
First step, we came up with the relevant questions and answers regarding this purpose.
How can we define the subject of iterative problem solving;
• Never ending improvement.
• Define>think>change>rethink until you feel it is ‘’the answer/solution’’ for the time being.
• Embracing ‘what if’ thinking
How we perceive ‘iterative’;
• Definable Accepted by all levels/parties involved
• Repetable Flexible enough to apply in different problems
• Measurable Clear enough to define KPIs easily
• Scalable Ability to expand or narrow (like gas)
IDEATION:
We came up with a lot of ideas first and then boiled them down to a few which we felt had the most wow effect and also easy and quick to be implemented. Some examples are:
• An “Emoji” can be created just for the purpose of creating a design thinking culture which will serve as a new asset, embedded in our screens to remind us daily
• Categorization of problems w AI
• Create a‘DIGITAL’ Workspace that provides digital post-it screens all around the company to enable employees to define/ like/ dislike/ rate/ read. And also participation can be reported and rewarded
• A Pretest Platform that serves as a wide and early employee pretest environment can be launched that turns employees to early adaptors by asking questions to the user to find the suitable solution method and put the path. This will also serve as a new market research tool as well.
• ‘A BREAK UP’ Movement can be designed to abondon habits of our working culture that stand as barriers of colloborate design thinking culture
• New ‘HR’ Programs of Continous Imorovement can be introduced to make the employees feel valuable and reflect this improvement culture to their own working life
• ‘A DAY’ in C-Suite Shoes can be created for problem solving approaches of C-level to be transferred to all employees by employees
• A new BOD structure introduced that gives the employees that have potential product & service ideas an opportunity of board membership / shareholder right for a specific period.
WHAT OUR PRIMARY FOCUS WAS:
To take a real step closer to making iterative thinking a mindset throughout the whole company, all employees should have an equal chance of having the ownership of our products. Our assets.
WHAT WE CAME UP WITH:
Create a digital employee platform
• that serves as an enabler and a gateway to create/ kill / cure a product/feature to qualify or disqualify a launch.
• that will secure the continuous participation of all Turkcell employees regardless of their function/title.
How It Works;
▪ A new App, designed inhouse for the use of employees only
▪ Participation bring points, rated by a committee
▪ High scores will be rewarded
What Principles:
Whole process triggered by;
▪ User(employee) experience
▪ Data analytics
▪ A new feature/ product/ fix only be released when/if a certain amount of rating reached
▪ The Decider’’ works through gamification. The more u contribute, the more u are rewarded
▪ A dashboard will be used for future developments.
▪ Anonymous participation with leaderboards of nicknames.
HOW TO SUSTAIN SUCH A PLATFORM:
A rewarding system fort he platform can be created that :
• Contribution and participation in this platform can feed performance scores of employees
• Free prodyct and service subscriptions can be given away to employees
• Quarterly board memberships, A day with the CEO can be given to employees
• Even Revenue share models can be introduced for contribution
STAKEHOLDERS FEEDBACK:
The main stakeholders for such a solution are defined to be HR, C-Level, DSS department, Marketing Department.
A quick research was made through a simple questionnaire and the idea was rated to have a real positive impact:
▪ Is the idea Outside The Box
▪ Does the idea serve design thinking
▪ Does the idea serve to Iterative Problem Solving
▪ Is the idea applicable
▪ Is the idea feasible
▪ Does the idea contribute to Customer Satisfaction
▪ Do you support this idea?
After all the feedback and testing we believed that the idea was gonna work because it had all below sanity check points for design led innovation:
• Transparent&authentic
• Colloborative
• Human centric
• Thinkers=Doers
• Deep empathy
After this feedback step, we were confident that this is worth to implement and go for it.
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21,883 | Reflection : Learning Launch
1. Challenge: Describe your challenge, including all relevant information.
I lead Customer Master Data for my organization, which includes maintaining Customer Name and address records and mapping them to correct parent company name and address records. All commercial transactions like Marketing, Ordering, Shipping, Billing, Warranty & Support services and Compensation uses the customer data we provide to stamp the correct customer in their transactions.
We had a challenge to accurately compensate our sales employees due to the poor quality of customer data.
2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge - - including any appropriate video lecture references)
We had very limited knowledge of the problem and the extent of the impact, we had more questions and very little answers. We adopted Learning Launch methodology to learn about the problem, find out the facts and explore all possible solutions. We also want to experiment with a small set of a sales team.
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).
First, we started gathering data where we had the most complaints and identified set of sales teams. We approached few of the sales members to be part of the pilot with the expectation they help us understand the problem and their current process, in return, we offered to solve their compensation problem.
We collected all relevant data on these pilot sales teams, learned about their selling process, validated our assumptions and document their responses. We learned about our dependencies with few external partners who process our orders and send it to us for shipping the products. With sales team help we connected with external agencies to learn about their process and data.
4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
We found many gaps in the current process, one of the biggest gaps we found in the way external partner agencies process our orders, resulting in wrong customer information in the orders. These inaccuracies in customer data were only one of the big reason for wrong compensation to our sales teams.
We worked with the external agency, educated on the data what they’re sending and how it impacts our process. Together, we worked out a solution to fix their process.
All along we were looking at fixing things internally. With design thinking methodology (Learning Launch) we continued to explore our options, connecting with relevant small pilot stakeholders and patiently learning from them is a big win. I strongly believe we can scale this approach and solution to other sales teams.
5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why.
I will continue to use the Learning Launch methodology as one of the primary design thinking tools, as it helps to learn the truth, validate my assumptions, quickly fail and learn from it. Lastly, this process helps to save time and money.
We have many bigger opportunities to innovate and solve complex problems for human beings, I strongly believe we need to use the combination of design thinking tools (Visualization, Story- telling, Mind-mapping, Learning Launch). These tools expand our repertoire and prepare our mind to a growth mindset.
My best wishes to you on your design thinking journey and to make a positive impact on fellow human beings.
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21,887 | Challenge & Selection
Trying to sell new devices to customers has always been a big challenge for mobile operators. Also in economical crisis situations, people get nervous when they see a new device offer. For many years, when we start a new marketing communication campaign to sell our custormers new devices, we couldn’t pass our offer properly. People didn’t even look at the ad.
The challenge was; passing the offer to the consumers in an impressive way to catch consumer’s attention in order to sell new devices. But, we have always been in a boring mood in our communication campaigns. We needed a different, impressive approach.
Insight
So with our customers, we made a research. We tried to learn how we could set our method to an attractive mood. Which visual elements don’t work? Which scripts make the consumer nervous?
The technology is getting developed every day. So the device which we bought two years ago gets slower day after day. We need to prepare good offers for our customers so they could buy new devices.
Application
We used storytelling tool to tell our offers in an impressive way, in a story. There was a couple and it was the new year’s eve. So they should give new year gifts between each other. The husband sits on the kitchen chair and does nothing. Then the wife comes in, gives the new year present to husband. It’s a smart watch. The husband takes the present and becomes happy. Then he gives his present to his wife. It’s a frying pan shaped package. The wife gets shocked but she tries to look like she’s excited. She opens the package then she sees the real gift. A brand new smartphone, inside a frying pan. She loves that joke and also she becomes happy thanks to smartphone gift.
With that joke, we make the consumers happy. When they were in a good mood, we explained our offer at the end of the TV ad. “Make your loved ones happy. You can buy a brand new smartphone to them with this offer…”. The consumers didn’t skip the ad, they listened the offer until the end.
Approach
Consumers liked the new approach. Our sales had been increased. Next time, we will always try to put the consumers in a good mood by using jokes, stories in TV ad. Then we will tell the offer.
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21,888 | VISUALIZATION
CHALLENGE
I work in an institution of higher learning where there are fellows of all caliber from all over Africa. In addition, we also have guests who visit the Centre during meetings and workshops. In the establishment, we do have an annex (an extra office space) which is sometimes used by a section of the staff or people visiting the Centre who wish to have a separate meeting or function. We also have guest rooms where we host our fellows and other guests who wish to spend time at the Centre while they undertake their research and other academic work. My challenge is to ensure that we get more value out of the extra office space as well as the guest rooms that are available. These can be used to help the Centre earn the much needed extra income. I would like the stakeholders to understand and appreciate the bigger picture of what we are trying to achieve with these new thoughts. The stakeholders in this case would be the following: the visiting fellows, my colleagues from the various department and management.
SELECTION
Visualization or Visual Thinking tool has been selected to help the stakeholders interact with possible ideas that they have not thought about during their stay at the Centre. Being an institution of higher learning, we are all used to writing and documenting of our thoughts and ideas mainly using words. The visualization tool will be very effective in presenting this now idea because it is different from what the academics are used to. This will activate their part of the brain that they are not used to using to allow them to think very creatively as they follow the broad concepts that are presented to them. Angela Meyer a designer of Design Thinking explains that visualization helps one to “think about possibilities that we haven’t yet seen”. This is very important for the academics (my stakeholders) who may not necessarily view themselves as artistic without knowing that its not necessarily about drawing, it is about thinking (which is what they are used to) but thinking in a different way i.e a visual way.
APPLICATION
I called for an in-house half day workshop for all the stakeholders. I then segmented the stakeholders into 3 main groups i.e. the clients (visiting fellows), the staff (employees of the Centre) & Management (The decision makers at the Centre.).
On a white board, I drew 3 rectangular shapes representing the stakeholders on one side (the left side) and 2 rectangular shapes on the other side (the right side) representing the 2 buildings (annex and guest rooms) that we wish to create more value out of. I then explained the relationship between the 3 circles and the 2 circles bringing out the possible value that would be derived by the stakeholders from the changes we wish to make to the two buildings as follows:
I will then give each
I then gave each group a flipchart and requested them to draw what came into their minds as I explained the concepts around the proposed changes for the annex and the guest rooms and the potential value that will emanate from these changes. I found it easier to group them into segments where they have a common understanding of their relationship with the Centre. This way it was easier to get a pattern of how each group was thinking about this idea.
INSIGHT
What I have learnt from the visualization design tool is the art of inclusivity in design thinking. Having all stakeholders at the decision making table and seeing how the various ideas from the various segments merge to meet at a common point (new ideas that are representative of the 3 segments). This way, as the ideas are implemented all the stakeholders will be onboard knowing that they were part of this process from the onset.
APPROACH
This tool has also taught me how to be a corporate entrepreneur and how to think creatively at the place of work. Ordinarily, I would have used the traditional brainstorming method which would not necessarily bring out the ideas that each of the stakeholder segments had. Visualization or Visual Thinking tool is the best tool in this scenario because of the ability to interact with that part of the brain that only thinks in words and figures (given that these are intellectuals/academics) and begin visualizing the possibility of having options of using the 2 buildings (annex and guest rooms) to create greater value for all the 3 stakeholders.
Fellows (representing users)
Staff (representing implementers)
Management (Representing Decision
Makers)
Annex
Guest rooms
New ideas that
are representative
of the 3
stakeholders
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21,891 | Reflection Visualization
Challenge During my college days, I had participated in some of the technical events which used to be organized in the technical fests and I started organizing those events in the later years. One such event was ‘Industrial Tycoon’ in which we had to design a problem based on real life industry scenario for example – how to optimize the productivity of a tyre manufacturing plant etc, under the given set of constraints. Earlier, the problem statement included ‘words’ or ‘paragraphs’ only. Though every details were described properly in words, it became difficult for the participants to understand the subject. They asked many questions which seemed ambiguous and later our team realized that it was not easy to simplify the problem statement more by using words and paragraphs otherwise it would have become easier and predictable. So, we needed some sort of innovation for developing the problem statement. Selection Learning from the feedback that we got from our participants and going through serious brainstorming, I realized finally that we were confining the problem statement without using tools for exactly visualizing the problem. So I took ‘Visualisation tool’ in the present context. Application Instead of using words, I started using pie charts, histograms, flowcharts, maps, symbols etc to show the exact scene which needed to be presented. The application of Visualisation tool is specific to the problem statement of the event. It can be understood by taking some of the examples like
I had to mention some cities, out of which some were market locations
and some were manufacturing plants,with their coordinates to get the distance between them. For this, I used the map and showed the the market location by stars while the plants by circles. Also it was not needed to exactly give the coordinates because the map was scaled on Cartesian system.
Also there was a sequence of operations to be followed in the problem
but it involved different criteria. So it became easier by using the flowcharts which showed the relation between different operations clearly.
Using different colours for different products and showing colours on
pie charts to explain the market share, price distribution; in graphs to show forecast and future trends made it really simpler to understand without making difficult efforts and saved time.
Insight After using the tool, the number of silly queries that I use to get in the earlier such event got reduced. I realized that it became significantly and relatively easier for the participants to understand the problem without changing the subject of the problem. It conveyed the same meaning that it used to convey without diagrams, charts and maps. I understood that visualization can be applied in all such case where we have many constraints that cannot be mentioned in paragraphs but can be easily represented in the different visualization tools forms. Approach Moving forward I started using this tool in most of the interactive sessions, not only with the problem statements of such events but also during presenting seminars during my engineering and presenting projects. The alternate tool that can be used in this type of problems is Learning Launch tool in which we can make a problem statement of such event and get it reviewed by a small group, and measuring the effectiveness and change the methodology accordingly, modifying the statement later.
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21,893 | CHALLENGE: The challenge is to reduce the pain points of customers in a saree retail store particularly in context to customer in-store experience and after sales experience. Many customers have to wait for a long time and inferior sales service were continuously leading to decrease in sales.
SELECTION: I have along with my workforce, few key customers, cold leads and family members brainstormed on the entire journey of a consumer right from thinking about buying a saree to the end point of finally wearing the newly bought one. Journey mapping of the consumer will help to determine the key factors that play a highly influential role in making a purchase and those which cause inconvenience and confusion in the buying decision.
APPLICATION: While brainstorming on the customer journey and mind mapping the diverse customer cohorts, I went ahead with rapid experimentation process based on the insights gathered and idea generated. The male sales team was changed to women sales team and these were trained in engaging with the customers right from the moment of entering the store. Understanding their requirements and based on the same giving suggestions. Focusing on the reactions of the customer on each item displayed and in the different type it is displayed and accordingly modifying the sales approach in real time.
INSIGHT: Rapidly testing each and every customers response to the new female staff and the active engagement and vivid display of items with different sales approaches made it clear that women customers feel more comfortable in talking with another women rather than a male salesperson. When comfortability of the customer is established, it leads to gaining her confidence and trust to provide the best saree for her. A saree which resonates with her personality. Women customers were also open to make small talks in between which helped to reduce the idle time of customers.
APPROACH: The team did many experiments with different customers for a 3-week period through changing the workforce from male to female and training them to engage with customers actively and continuously revamping their sales approach based on the reactions of customers. This led to a significant 20% increase in sales on in the 3 week experimentation phase. We immediately implemented the same and realized increase in customer lifetime value, ultimately generating more revenue.
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21,894 | Reflection – Visualization
Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be Pakistani citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.
Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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21,897 | Visualization Tool
1. Challenge
One of the projects we recently had at school was about finding new business opportunities for
second life batteries. For this project, a car manufacturer was our main stakeholder, the one
looking for repurposing the batteries and generate a new business model. I come from a design
background and had little or not knowledge at all in regards of second life batteries, how do they
work, how is the batteries business nor the manufacturer business.
2. Selection
The visualization tool helped me to understand better the context. Reunited with two different
employees from the car manufacturer, I use the visualization tool to help me see the big picture.
In other words, how is the current business, who are their clients, what are their values, among
other questions. This process helped me to define the scope and find the relationship between
the batteries and the company. In addition, since some of the terms are really engineering ones
that I had not knowledge, the visualization tool made the communication easier, so mechanical
and electrical matter could be described in visual modes.
3. Application
I start by asking some basic information regarding the company and why they considered this
new project. Right after I began with one battery drawing in the middle and start asking questions
regarding the topic. I asked the participants to draw their ideas and concepts of the answer. A lot
of arrows were used to help to see the relation between all those elements.
One of the most feared things about using the visualization tool with the stakeholders is the
classic “I do not know how to draw”. As soon as I started to explain and take out markers, the
face of the stakeholders described everything. One even mentioned, “ Don’t judge me for my
drawing skills”. But it was just a matter of time for them to loosen up and stop caring about
drawing beautiful or not.
Finally, we came out with a great visualization that explains the whole idea of the project. In other
words, what we know, what we do not know and what we need to know. The scope was more
clearly defined and grounded.
4. Insight
I got a lot of insights from this session. First of all, the whole project was clearer, for both sides,
the stakeholders and myself. From both sides the in-depth knowledge obtained was very
valuable. Additionally it helped to be all in the same page of what the challenge was. Since, the
whole visualization was co-created. This visualization can also be further used to explain the
challenge to different people within the company. It turned out that this tool really made us step
out of the box and see from the outside.
5. Approach
I believe the use of the visualization tool went the right way. Nevertheless, there is always space
for improvement. One of the things I would have done differently is including more people into
the tool. Secondly, maybe make a second visualization, something more “clear and pleasant to
see” right after all the discussion and feedback. Then, the second visualization can be better
utilised for other purposes.
1. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why.
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21,898 | LEARNING LAUNCH
Challenges and selection
As I am a student of food processing and technology, there are many challenges that came across while designing a food product as well as selling or marketing a food product. One challenge that I was facing was to select an idea that customers would appreciate and get comfortable with it. As I have failed in some previous ideas. For that purpose, learning launch was a great and appropriate tool to test the idea. It teaches to test an experiment very creatively. If the idea gets a success, its well and good and if it doesn’t then to improvise it or to develop a new idea. As IBM did the same as discussed in lecture.
Applications
Learning launch is a beneficial and helpful tool to simplify or neglect the challenges that come across while doing different projects. I was trying to produce my own food product and I was not sure that whether it will work or not? For that matter, I preferred Learning launch tool by inviting a few dozens of people for an open feedback session. I had a conversation over the product about their feedbacks and came out to be quite helpful. I got to connect with people(customers), learning the views and to improvise my mistakes.
Insight
After the conversation in open feedback session, I got to know about the insight I was facing. The main reason that I was facing failure in my previous endeavors was, having a miscommunication with the thoughts of customers. What actually they require as a perfect product?
With the open feedback session, I was able to overcome the problem that I was facing in those days. I got to know that there should be a healthy and time to time conversation with the customers for better growth and development of a product.
Approach
As I have got the insight about my failures and I recovered with the help of learning launch tool, which I now practice regularly. The other tool, which is mind mapping, is also a fabulous one which I will use in my future projects to find the shortcomings that I will face in finding relevant information about a product. The tool helps to find the interconnections about the facts and data. And helps to collect information relevant, related to the insights that may arise. Design thinking tools helps to solve the problem more precisely and effectively.
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21,900 | TESTING
Learning objectives
What are the learnings?
Prototype: Smart Homes To study how Smart homes, work and how they are better than normal homes. And what is the main advantage of using them. Variant 1: Smart Homes Variant 2: Normal Homes
Customer segments Which test groups are used for testing? 1. How is it different from a normal home? 2. How does the device work? 3. What is the device’s advantage? 4. Is the device really helpful?
How should it be tested? What does the prototype or experiment look like?
Group 1: Testing the device’s quality Group 2: Testing the device’s accuracy, spontaneity and its advantages over normal homes. The test is made to know how it is different and how benefit it is compared to normal homes. From this test the differences between normal homes and smart homes will be known. Test results and customer preferences
Test results Evaluation of test results
A smart home is a home with full of advanced technology, You can control anything in a smart home via phone (even when your outside) People prefer smart homes since it makes things much easier than a normal home.
Findings Which variant suits best the preferences of the customer segment?
Customer preferences: Smart Homes are most preferred since everything can be controlled via phone from anywhere.
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21,902 | Example Reflection - Marketing Events
Callenge During a pandemic, our company was faced with the task of converting all marketing activities into the format of online events and the specific task of the sales department is to ensure the attendance of our clients at this event. Application What is? 1.first of all, we realized that some of our clients do not know how to use webinar platforms, having studied the issue, we realized that most often these are clients over the age of 50, we divided clients by age categories, realizing that participation in online events requires some skill in modern applications. 2. we also highlighted the categories of clients who did not attend marketing events due to the lack of the opportunity to be free at a specific time 3. there remained a category of participants who were not interested in attending events 4. we understood that in addition to our company, this activity is also being introduced by our competitors and we must be different What if? 1. We proposed the idea of short training videos for our clients: how to install an application on a gadget, how to connect to a webinar 2. Our representatives, on a visit to a client, should instruct how to connect to a webinar 3. It must be possible to connect from any available gadget 4. To record data of participants, it is necessary to set a minimum request for data at the entrance to the webinar, or during registration 5. It is necessary to conduct a survey of customers who have never attended marketing events, to find out the root causes of the lack of interest 6. You need to find out the most interesting speakers for our customers, the start time and duration of the webinar 7. Collect personal data of clients and consent to the processing of personal data to determine through which communication channel it is necessary to invite a particular client 8. Create invitations that attract attention 9. For invitations in the messenger, use emoji and attention-grabbing phrases 10. Invitations must be sonified, adapted to the client's psychotype 11. Summary of the webinar, its task 12. Reminders to clients about the event a day, 30 minutes before the start What wows? 1. Created short training videos 2. Algorithm of training by a company representative at a meeting with a client 3. Personal data collected for 80% of clients 4. Minimized required data set for registration 5. Created 2 types of invitations: for e-mail and instant messengers 6. On a visit to a client information about preferences by time, speaker, topic is recorded, a list of events is created on request 7. Webinar recordings are sent to those who cannot connect at the specified time, but the webinar is interesting 8. Feedback from webinar participants is promptly collected (what they liked so that wanted to hear what topic would be more interesting) What works? 1. We attracted 30% of our clients to events 2. An algorithm for collecting and providing feedback from our clients has been built to increase the attractiveness of our events 3. New solutions are being searched to attract more customers through the above algorithm
Conclusion Using a clear algorithm for asking questions helps to see the bigger picture, to find out the needs of clients, what they face, what makes them accept or reject our invitations. Also find opportunities to solve complex problems through brainstorming. Further, clearly formed algorithms of actions and their continuous testing and improvement are required.
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21,903 | Challenges:
I joined my Organisation as a manager for my research firm. As I spent few months with my team, I found out that despite hard work and slogging day and night, people were unable to perform as expected by the firm. Although the ownership and accountability in the team was high, the motivation to deliver excellence was challenging for the team members, especially among junior colleagues. As a result, the productivity of the team was decreasing which started reflecting in the quality of work delivered to the clients, few months down the line. The value delivered by the team started to deteriorate and the leadership of the firm was having hard time to understand what is causing the problem in the team
Selection:
The problem seemed complex. That’s why I used design thinking to dissect where the problem was and generate ideas to boost motivation and productivity of the team, as well as foster culture of trust and leadership. I used ethnographic interview to understand the challenges to team’s productivity and motivation. And then used mind mapping tool to find patterns and behavior that was causing threat to the team’s motivation to deliver values. Mind mapping tools helped me to generate insights from ethnographic interviews of my team members, to fathom a common pattern that was causing threat to people’s performance and delivering outcome from their respective roles
Application:
I made a questionnaire with the help of Human Resources (HR) team to interview people from across the level from a beginner level to a mid-level team members. My team size was 30. Hence, the interview was first conducted on a one-on-one basis, and then the interview was followed in a group of 5-6 people consisting a mixture of people across levels. In one- on-one interviews, team members were given assurances whatever they said will not be held back against and encouraged them to be more honest and open in their answers. The questions that was asked included what are the issues they faced in their personal and professional life, what matters them in work, what passionate them, what are their fear and anxiety in the workplace, what was causing demotivation to work (many more questions were also asked related to the problems faced by team members in their day-to-day work). After interviewing all of them, I and HR team sat together to cull out issue themes using mind mapping tool, and breaking those issues into specific problems that directed us to the real issues and concern faced by the team. This helped us to brainstorm potential innovative solution that could improve the performance of the team members and delivery outcome
Insights:
While interviewing the people, from a bird’s eye-view it was found that lack of skill sets, culture of punishment, and deficiency of empathy was the major reason behind the threat to team members’ problems. But using mind mapping tool it was discovered that the problem appears to be deep
1. It was not lack of skill set, but it was lack of confidence during an engagement project that was causing the problem. There were new engagements that was coming in the team that required team members to gain confidence in equipping themselves to new skills which they were unable to do so due to absence of proper learning and development programme. In addition, some team members’ interest areas were not being taken into consideration, and was forcefully allocated projects which did not ignite passion and motivation to do well
2. When team members were unable to perform well, instead of equipping and helping them they were undervalued and mocked 3. The team members were never appreciated and rewarded for the work they performed, and was paid lower compensation as compared to what the firm’s competitors paid to its employees 4. There was lack of empathy in the team to understand each other’s problems, as well as lack of flexibility which prevented employees to have a work-life balance 5. There was no transparency in the team, and the communication channel seemed to have been blocked among team members, HR and leadership of the firm 6. Some people were not being promoted to the higher level for many years, despite exhibiting exceptional performance
With the help of HR team, we developed a series of learning and development programme, that brought confidence to the strengths of the team members, created greater empathy and ownership, and helped team members demonstrate leadership in their day-to-day work. I together with the leadership of the organisation exhibited genuinity in the careers of the employees through frequent catch-ups, and coached them to move above the ladder or take up roles or projects which they were passionate about. The team members were appreciated for their exceptional performance through rewards and recognition, which motivated employees to strive for excellence
Approach:
While mind mapping tool helped us to gain insights to the problem and construct related innovative solutions, it took a long time to make the leadership (CEOs, HR Head, CFOs, and Directors) understand the real-specific problem faced by the team members to help us in executing the innovative solution we discovered with the help of HR team.
Hence, next time it would be good to use visualization activity to communicate the key components of the problems and innovative solution discovered as clearly and simply as possible. This is because explaining an idea through visualization reduces the possibility of unmatched mental models. For example, we told leadership to execute “work from home” policy for the team members to gain flexibility and increase productivity, the leadership formed a notion that work from home could be equivalent to no work at all. Had we used some visual elements, it would have been easy to break the pre-conceived notions
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21,907 | Challenge
I have always wondered as an architecture student and an observer child ; what is the hole between a living architecture and the people who interact with , what is the tools to bring
comfortable atmospheres to very different people sharing a space , and through my
searches and my own experiences I found the answer I always seeked , the answer is to be
human before you design , to understand your client and get through his\her mind ,
understand what is the needs , what makes us feel comfortable to be ourselves and to
interact with the space as one , I would like to share my story and how the learning launch
tool was perfect for me to bridging that hole, and the challenge is to know why people
statistically prefer to eat at home rather than their local restaurant ? and I let the people
Despite their differences" to be my teacher ." .
Selection
I needed to write in this tool because my visions needed a test, because people are
unpredictable, and I can't rely on conclusions , I needed to know what gather them and
why, expectations are not enough , and statistics which relate to people conditions aren’t that accurate , Learning launch tool was the best method to make a strong foundation to
my theory which become a successful service project .
Application
I asked my friends to come over my place for dinner, so we sat and talked about
"restaurants" , I pointed my questions to know why restaurant are always a second choice to
make, what is the difference between eating in our houses and eating in a local restaurant,
and the answers were mind blowing! I analyze it and collected in these some points :
- I don’t feel comfortable if I eat in people sights .
- I feel disconnected between me and whoever prepared my food
- I feel disconnected when I receive food I didn’t see where and how it prepared
- I'm not fully trust the quality
- Restaurant food doesn’t look like or taste like my family food
- I feel shy to ask for some special recipes for my meal and I get afraid that it would
cost me extra .
So we came up with the idea of " self-prepared restaurant" and I put up with my professor in college a ground floor plan where people enter to find the large kitchen first where they can
find all materials to prepare their special meals with the help of assistants or give
instructions to chefs who are ready to prepare your meal whatever it is , then they enter the
main hall where they can find the perfect table which is surrounded with a wooden
decorated veil in the shape of the letter L with a smart positions to guaranteed their privacy , customers can call before a day to let the chefs prepare some kinds of food which need Pre-
processing or materials need to bring from outside , and guess what ? customers can bring
Ingredients from their homes so the bill is not worth mentioning !
Insights
During the journey of answering the four questions which lead to a productive design
thinking , what is ? which led me to realizing the gap between a customer and a restaurant,
what if ? led me to make an interactive experiment to test my theories , what wows ? led me
to conceptualize and reduce the Hypotheses to one Integrated system , what works? Led
me to a better understanding of the relationship between all sides in this process .
Approach
Having happy investors and happy customers doesn’t mean that you don’t have to develop
your idea , expanding your success means expanding your vision , never get tired of
experimenting , maybe the last test will give you the perfect solution to your problems , in
the next time I'm working on Increasing the circle of beneficiaries to include children and
their difficult tastes, as well as the elderly and those who are in a hurry and ask to take their
own food to their work .
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21,908 | Reflection - Storytelling
Challenge
My challenge is to make my company’s service of acoustics consultancy chargeable at rates 30% to 40% higher than the market rate in Singapore. Currently, my company is grouped similarly to other acoustics consultancy firms who charge much lower prices than us. The incumbents have been in the market for >20 years. They are able to charge lower because of the following reasons:
● Their cost basis is lower
● The customer does not know how to judge acoustic consultancy service levels.
● There is limited regulation to maintain good acoustics within buildings so the number of jobs is limited causing high price competition.
● Since there is limited regulation, acoustics consultancy is often seen as a minor service in the building industry. It is analogous to a cleaning service with the caveat that no one wants to pay for it since it is not a “requirement”.
● It is often the first thing cut from construction budgets due to its perceived minor importance.
Selection
Tool Selected: Storytelling Why did I choose storytelling? Simple. Because a good story lasts a long time, if not forever. The story is also immeasurable in its value and is easily passed from individual to individual. It utilizes the medium of language which is becoming increasingly important due to our reliance on search engines such as Google, which are language based. One other reason why I selected it is because I believe I have a weakness in telling stories. It is an avenue of growth for myself. In my view, I am not always able to tell a story from the point of view of my audience. Empathy is difficult for me, sometimes. I would also like to explore the balance in a story - how much of it is told in things that the audience understands/knows and how much of it is a magical surprise. I believe stories that are good always surprise you. They have an “aha” moment that deliver insight. They should also make you reflect deeply about your view of the world. Choosing storytelling allows me to hone my skills.
Another reason why I chose storytelling is because I believe in the power of good questions. Good questions can move people to change the world. Our organization is driven by collaboration and having the right conversations with our customers is very important. Storytelling with its ability to spark questions and conversation is key to this. The stories created by the storytelling tool will also be very useful for our people, not just our leaders. Our people at all levels will be able to carry our stories with them. They will be able to recount them to not just our customers, but to their friends, family, neighbours and even strangers.
Application
The tool of storytelling was used to get people within our organization to understand why we lose deals due to client budgets and how we can deal with our competitors.
I prepared for the usage of the tool by calling an all-hands meeting with everyone in our organization. I started the story by framing the challenge using an analogy describing our current work as “a cleaning service that no one wants”. Using this tension, I guided people on a path and discussion. Eventually, we pivoted from our old story of being an “Acoustic consultant that creates the best sounding spaces” to a “Design collective that collaboratively creates artistic sound projects that wow”. I felt that the former was written in the words of a “problem fixer”. The latter was written in words that our customers care about. Through this reframing, we realized that our customers are interested in spending money but they were not interested in paying the old story of “Creating the best sounding spaces”. They were interested in paying things that were unique and sparked their imagination.
Our whole team has been galvanized by our new story. Increasingly, the team is collaborating to create mini-experiments and prototyping novel new solutions. We have started taking a wider view of what we do and even began working on product design for sound. There is excitement building within the team.
Our marketing department is also excited by the idea of collaboration for sound projects and is increasingly working this into their digital campaigns. They are crafting stories with customer lingo in their tweets and shares. In terms of non-successes, on another occasion, I had a slight hiccup selling parts of the Design Thinking methodology to our team. I proposed the tool of “Learning Launch” as a tool to guide one of launch our events but this was summarily ignored by everyone involved. I believe this was due to a couple of reasons:
- People don’t get why we want to do a “Learning Launch”
- The method used was not strong. I posted the Coursera lecture video for the Learning Launch tool on our organization’s chat channel on a weekend.
- I did not proposed a clear path from beginning to end.
- People had other ideas about what is important for the event.
Insight
The insight that I gained from the tool is that you are only as good as your story. The story should also be broadcasted loud and clear in all mediums. You should also be able to back up the story you are telling. The other insight I gained is about how to tell a good story. A story requires both internal and external stakeholder buy in. It should be backed by real data and real things. It should have a clear path and not leave questions hanging. In terms of the insight about Storytelling & Design Thinking, I believe storytelling will remain the easiest starting point for me to get people involved in a design thinking exercise. This is because storytelling is not technical and people have been doing it for thousands of years. It is the perfect jumping off point to a more methodical collaboration method.
Approach
If I was to apply the storytelling tool again, I would start first by discovering more about my stakeholders. I would try to understand better by collecting some data/stories from them. This would inform my stories and the language I would use to move them. I would also be thoughtful about my delivery and tell a better story that is clearly mapped out with a clear path from beginning to end.
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21,909 | Reflection- Visualisation
Challenge: The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customers. Visualisation is any technique for creating images, diagrams, or animations to communicate a message. Selection: I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application: I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic.
Insights: What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. Approach: Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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21,911 | Reflection – Mind Mapping
Challenge
I would like to reflect on mind mapping. Being a product development manager, I and
team came across several challenges. One of the most used tool in such situations has been
Mind Mapping. We are into the business of manufacturing and sales of spectacle frames. One
of the key challenge faced in the development process is to provide the correct size and fit of
the frames to the customers. Here customer comes with multiple variants like, gender, age,
profession, region etc. That made it difficult for us to arrive at a proper solution with could
satisfy all the categories mentioned above. While searching for a suitable solution, we came
across design thinking and got to know about Mind Mapping, which we felt the most
appropriate tool to be used for the challenges like this.
Selection
Mind Mapping is one of the most powerful tools in the design thinker’s toolbox, to
look for patterns and insights that lead to more creative solutions to a design challenge. It
looks in to a large data and converts it into information and insights. Here in our challenge,
diversity in the population was the challenge we faced and we were looking at a large data to
analyses and crack the solution.
Application
In mind mapping we were looking for patterns and insights in a large quantity of data
that we had collected to know the current reality. Here the goal was to establish a criteria for
the what-if in the idea generation phase. For our challenge we have decided to do it as a
campaign in our store, where we have identified customers based on their gender, age,
region, profession etc. We were looking for a group of 50 people in the store, but managed
to get 40.
We have asked these team members to go through our product in the store and try it.
They have been given with sticky notes and a pen to note down their suggestions/feedback
individually, based on fit and comfort quotient of the product. After 2 hours of exercise asked
everyone to gather in the cafeteria. Team has gone through their notes and grouped them on
the clipboard. We could able to get 9 different clusters, which were insightful.
Insight
Now come the important part of this exercise to identify the insights from each
cluster. The team has made their observations and now they need to convert their
observations to insights. For this we did so what? exercise and continued until meaningful
insights emerge. These insights include human face anatomy, spectacle frame material,
comfort adding features in the product, pupillary distance among age group etc. At this point,
this mind mapping is technically completed. The design thinking mind mapping process,
however is not complete. Here, the pivot between what is and what if, is the generation of a
design criteria statement. In this exercise we have found out the solution as the human face
anatomy, especially the nose dimension plays a pivotal role to ensure fit and comfort quotient
of the spectacle frames.
Approach
As mentioned in the beginning, mind mapping could be the right tool for this
challenge. The result what we got from this exercise has proved it and given confidence to us.
One of the alternate to this approach could be the selection of participants. Here in this
exercise we have included customers only. So it would have been better if we would have
included other stakeholders also, like sales, marketing, design, manufacturing etc. That would
have given further insights to this challenge and ideation stage would have made better.
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21,913 | 1. Visualization is about using images. It’s not about drawing; it’s about visual thinking. It
pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally and that managers might not normally use. When you explain an idea using words, the rest of us will form our own mental pictures, usually informed by our training. When you say, “We need a new growth platform,” the IT specialist sees servers and code and the marketing guru sees an advertising campaign. If instead you present your idea to us by drawing a picture of it, you reduce the possibility of unmatched mental models.
2. Journey mapping (or experience mapping) is an ethnographic research method that
focuses on tracing the customer’s “journey” as he or she interacts with an organization while in the process of receiving a service, with special attention to emotional highs and lows. Experience mapping is used with the objective of identifying needs that customers are often unable to articulate. It’s done by laying out a hypothetical view of what a certain customer group’s journey looks like, even the part that doesn’t include your firm. Then conduct pilot interviews with a small number of customers to be sure you’re accurately capturing the steps. Finally, identify essential moments of truth and themes from the interviews and identify a number of dimensions that you believe to be useful in understanding the differences in the data you have gathered. The purpose is to produce a set of hypotheses for testing.
3. Value chain analysis examines how an organization interacts with value chain partners to
produce, market and distribute new offerings. Analysis of the value chain offers ways to create better value for customers along the chain and uncovers important clues about partners’ capabilities and intentions. Value chain analysis is the business-side equivalent of customer journey mapping. It begins by working backward from value creation for the ultimate end customer and then adding the capabilities and bargaining power of other key suppliers.
4. Mind mapping is used to represent how ideas or other items are linked to a central idea
and to each other. Mind maps are used to generate, visualize, structure and classify ideas to look for patterns and insights that provide key design criteria. We do this by displaying the data and asking people to cluster them in ways that allow themes and patterns to emerge. To succeed, mind mapping must be a team sport. Tap into the power of visualization to communicate the key components of what we have learned and display them as clearly and simply as possible. Create posters that capture key themes and trends in the data, then invite a group of thoughtful people to tour the visual data and note any learnings that they believe should inform new ideas, then cluster those learnings into themes. Look for connections between clusters and insights. Pose the question, “Based on what we have learned, if anything were possible, what attributes would our design have?”
5. Rapid concept development assists us in generating hypotheses about potential new
business opportunities. In the first stage, we take the design criteria, the customer personas and their pain points and the value chain insights we have unearthed in our research and use all of it to generate new ideas — lots of them. In the second stage, we assemble the ideas into a manageable number of interesting concepts. Finally, in stage three, we elaborate on the business design behind that handful of concepts. We want to generate ideas quickly and get them out to customers to have a look at them as soon as possible.
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21,915 | CHALLENGE AND SELECTION
I worked in a furniture company, designing perfect offices to different companies and independent workers; I also visited clients and listened their ideas about the design and spaces they dreamed for their offices. My challenge was to visualize and draw down the ideas of my clients and bring them to reality, so we would know if they will or wouldn’t work. The tool that I always have used in my work, is visualization: it helps me to make ideas tangible and concrete depending of situation using the best resource (a reference photo, a story, draws, maps, renders…etc.)
I choose this tool for my challenge, because trough this options (drawing, making maps, renders), was the best way to capture my clients ideas and put them in real scenarios to start their projects.
APPLICATION
The first thing I did was draw the plane of the place, where the office would be. I asked the client how he imagined the distribution and how he wanted the organization of the elements, next I organized these elements and its distribution in the plane. Then, I draw the top view of the office in AutoCAD, with real measures, concreting the idea for the client. After this phase, if the client liked the plane, the next step was doing the modelling and rendering of the office, to have dimensions, spaces and real distribution: the client idea was now tangible.
INSIGHT & APPROACH
What I learned in this process was the importance to visualize ideas and projects. It is not easy for everyone to visualize their ideas in real scenarios, and this tool is the key for projects and business that are in construction.
I will definitely use the tool of visualization in all my projects. I would like to focus more on storytelling and brainstorm. I know that with this tools I can create unique projects, having the human factor as my staring point.
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21,917 | Reflection – Storytelling
Challenge
My challenge is to convince investor to invest in my fund which specializes on full spectrum algorithmic trading and asset allocation. Because a lot of the technologies, from data sources, ETL, to high performance computing grid, etc. are built in house and proprietary, we are obliged to not to reveal too much information that would impair our competitive advantage in the market.
Selection
The tool we apply is to storytelling, with appropriate abstraction and visualization to describe the general concept of generating our strategies without telling what the strategies are exactly. This storytelling approach include not only the visuals for the products we offer but also the investing philosophies we have on value as well as our employees.
Application
For each strategy, we designate a carefully chosen color to indicate its importance and category, from signal to noise, and from equities to bonds, etc. We also have an abstract roadmap that describes how an idea was born with systematic research and test. It is also very helpful to tell our investors our founding philosophies and the type of people we value highly. A story with the right cause and mission really will resonate with the right investors. Although not all visiting investors buy our stories. Most of the investors are very intrigued to know more about our investment philosophies from the demos we show as well as our fund culture and hiring procedures.
Insight
A picture is worth a thousand words. Oftentimes, people are lost in the details and forgot the overall picture. And in the case where the details are not ought to be told, an effective way to convey ideas and philosophies becomes very important. A good demo also is worth a thousand PowerPoint slides. But at the core, it’s the comprehensive storytelling of how everything starts, how things work (visually) right now, and how things will work in the future. The comprehensive story is tied to the funders and their philosophies.
Approach
To achieve the above task, each step of the roadmap needs to be broken down to smaller pieces, and each piece needs a convincing yet simple visual media for the investors. Although there are options of hiring out third-party design companies to provide the entire suite of visual solutions, it is always better to do everything in house to maintain the original recipe of how things work. A high quality presentation also indicates the professionalism and culture of the fund and the pursuit of excellence should always be in our mind.
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21,919 | The Design Thinking Assignment
1. Challenge:
As a member of the Eurobank Greece, a non-profit organization that promotes promotes public speaking and leadership, I have a structured program to help improve my public speaking skills. I had a project called ‘Present a Proposal’ in which I had to look closely at my personal or toastmasters life, choose an issue impacting them to work on and present a proposal outlining my solution. I chose to work on the Best Speaker award that is given to the speaker who is voted to have given the best speech in a particular Toastmasters meeting. The voting usually happens at the end of a meeting and members are given a few minutes to decide who spoke the best that meeting. Bear in mind that in a meeting, both experienced and inexperienced members give speeches. I felt this system of voting was sub-optimum and inherently biased as experienced speakers, who mostly won these awards, had a clear advantage in terms of on-stage presence in comparison to inexperienced speakers. This sometimes discouraged new and improving speakers who had shown tremendous progress. If the voting could be made more objective, focussing even on those who made significant growth and not just who spoke the best, I felt the awards would serve their purpose better.
I made an online form that lists all the speakers who are going to speak in a particular meeting and a set of questions per speaker. These questions asked the audience member to rate the speaker on a few parameters like content, logic and presentation of the speech. These parameters are used in international speech contests to judge speeches. The rating is between fair, good, very good and excellent worth 1,2,3 and 4 points respectively. At the end of the meeting, the number of points accumulated by each speaker is calculated using a program I have coded. This way the best speaker is decided based on certain objectives. This helps the voters stay vary of inherent biases and prejudice and remain objective in their voting.
2. Selection:
I chose the tool of Learning Launch to test my solution. I needed to validate my solution before presenting it in the proposal. Also, I wanted to test my solution fast and cheap [Ref: Learning Launch Tool -2:46 – 2:51]. I had the meeting to test this solution scheduled within a day of having my solution in place. I was planning to implement this in a recently chartered club which was open to new experiments and okay even if I failed in its application during their meeting. I felt this learning was much needed to test the practicality and real usefulness of my solution. I needed to gauge whether the members of a meeting were willing to adapt to this solution and whether my solution was user friendly. I needed to see the live usage and understand any difficulties the members faced.
3. Application:
Once I had the online form and the code to calculate all the votes instantly, I contacted a recently chartered Toastmasters Club and asked the president if I could conduct this experiment in their meeting. He was happy with my solution and gave me a go ahead. As a backup I kept a simple online form which emulated the usual form of voting ready.
It was an online meeting. So I joined the meeting early, and explained my solution at the beginning of the meet. I asked everyone to open the link to the online form. I also chose to give a speech in this meeting, presenting my solution as the proposal. I scheduled my speech first so that everyone got a clear picture of my solution, what I was planning to do in the meeting and the thought process behind its implementation. Once, my speech was over, it was the first to get evaluated by all the members. This continued after every speaker. I kept reminding everyone after every speech to rate the speakers. And at the end of the meeting, the points accumulated by each speaker was calculated and I had the name of the best speaker ready.
Post the meeting, I asked everyone for their feedback of using the form I had created and if there were suggestions for improvement. The feedback in general was positive and I got a few suggestions to make the process more easy to follow. A few had queries about the solution, and I clarified them.
4. Insight:
The first thing that I observed was that my solution wasn’t as automated as I expected it to be. This helped me fine tune the online form to accommodate any number of speakers and calculate their results with more efficient and independent code.
I also realised that there were few cases which I had not accommodated while designing my solution. Like what happens if a member misses the speech of one speaker. Should he/she be allowed to participate in voting, and if yes will it affect the end result. Because the form I had made assumed that all would vote for all speakers.
I also realised that people become more impatient as the meeting goes on. So some questions in the form asking for any comments about the speech were filled for first few speakers but not any other speakers.
My final realisation was that if I had to solve this problem, then I had to look beyond just an online form and think more on the lines of a web-app. This broadened my problem statement a little as online forms where the only tech solution explored till now. This solution can be easily customised for a particular meet and can be made intuitive.
Also, the solutions till now didn’t really have a personal touch. If I could incorporate the pictures of speakers, and the members who are voting, I think that would make it more interactive and fun. This can make the shift to my product much easier.
5. Approach:
My alternate approach includes using the same tool with a few changes.
For my particular solution, which is basically a tech product, I would definitely stick to learning launches as they are quick, cheap and comparatively stress free opportunities to test my product.
Next time I would make sure that I am better prepared to take feedback during the learning launch. I felt this time I was very focused on making sure that my product was working that I felt I didn’t collect feedback and observe users while using the solution as much as I could have. This small change could make my insights more qualitative and strong.
Next time, I would make sure I have a few things to look out for in particular when interacting with users in order to uncover unarticulated pain points while using my product. I need to put myself in the shoes of the user before hand and try out my solution. This way I can learn how to think like the customer and improve my understanding of the user.
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21,921 | Challenge: The Challenge that I faced was held in University Cafe. Everyday in the start of University we just saw two things to eat in the big University that were Fries and fried items. In the start all ate but after a couple of weeks all went out for lunch. This makes it difficult for university to grab the students. Selection: I choose the visualization tool Because while taking any decision observation is must I m appropriate with the story of a good kitchen because we were facing the same problem as they are facing. Application: The University Staff observe the problem and release the survey form for the new students regarding allow the university performs, in which we also ask about the cafe and give this as the open end question, after a couple of weeks we collapse all the data and reach the result. Most of the answers about cafe weren't good, as we were thinking, Many students also gave the suggestion of adding a food menu, so Finally we came to know the Problem, then the University took a decision and introduced meun regarding the days. University launch different dishes within days. Insight: The insights were awesome. Almost 60% of students in the start use to sit in the cafe and start ordering food from University. Approach: If i see that same case again in the University i Should Observe again that most probably it would happen again to same food or quality issue or price issue, what i should perfred next time would be change the food and packing.
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21,922 | Reflection - Learning Launch
Challenge:
Being a business development manager of our Education Training Center, our challenge is to get more students for our courses that we offer. So that we increase the revenue and also create brand awareness. Also it is a challenge to prove our skills and performance,. As a training center , our team consists of 6 employees and with a support from the Head office on Strategic planning, accounting and Business Development. Our industry made of seasonal business where our customer prepares for the entrance exams. So getting continuous and sustainable revenue become challenge.
Selection:
As a team, we discussed the process of Design Thinking of "What is" and "What If". So we did an experiment to reach our all schools in our region and offered an idea to Specific selection of students/Grade/Age.
Application:
As our learning launch, we focused on the specific needs of each student/students. So we tried our learning launch as an assessment to our specific students to attempt. We have identified the requirements from the management team of the respective schools and analyzed "What is" the support required and how to improve the standards of the schools in terms of Ranking and also in terms of students passing rate. But "What if" the management of the school not accepting the offer of an assessment ? Then our team decided to offer FREE assessment to specific students as per their needs.
We focused on getting the interest of the students to attempt the FREE assessment test to know their individual level or score to be ready for the Entrance Exam.
Insight:
Our Approach got an a positive acceptance or reply to unpack the obstacles or to get the core need of the student/students. Because the school management understands the importance of the our assumptions to try and test for the entrance test. Because if will save time and money.
So we got the green signal to move forward. Here we discussed with our stakeholder or members of the management team and explained the importance of giving the assessment on FREE to get the Brand Awareness and create the need of the Exam.
With the fact that students need to clear this test and submit their score as high school completion criteria, It worked as we call it as wows…. - It worked.
Approach:
As a team we approached the learning launch as the perfect tool to apply our strategy and it worked. Everyone attempted the FREE assessment Test and we created a curiosity on the test and school impressed with our truth by doing the FREE assessment to know their school students level/score.
Finally we / our team succeeded by offering the course at reasonable fees inside the school campus and continued doing in all respective schools.
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21,923 | Reflection – Visualisation
Challenge & Selection
The tool I used from the Design Thinking course was Visualisation.
I’m a Product Manager working in a large corporate environment developing digital communication solutions for small businesses. Many small businesses struggle in finding safe and secure ways to interact with their customers online especially when it comes to sending sensitive documents. The main problems they encounter include “trust” with current offerings and this is mainly around where their customer data is stored (overseas or onshore), “security” in knowing that the person they are sending this data to is in fact that person and “cost” where physical channels used such as the current post system are expensive and present risk of lost items.
I was keen to utilise the visualisation tool when interviewing potential small businesses about the current problems they are facing when sending important communications to customers. I anticipated that this would assist me in digging deeper into their issues and problems but also in building rapport in a short space of time – an important element when trying to start and develop a conversation with a potential small business when we want them to become life-long customers of our business. I anticipated that being able to draw the flow of their day-to-day operations would enable us to “visualise” what their business looked like today and what it could look like tomorrow.
Application
I found that the initial meetings were very much an “interview” style where I would ask questions, they would respond, and I would take notes. This didn’t really bode very well for creating an atmosphere of inclusion and building rapport. Reviewing the material from Module 1 of the course, I thought about using visualisation as a way to build the interaction between me and the small business owner. Visualisation is an important part of the design thinking process and can be used through problem analysis, ideation, prototyping, and implementation and feedback sessions. It’s important as it allows all parties to see the world in the same way (as opposed to seeing the world differently when we use words only).
When applied effectively, the tool can enhance the process, but more importantly, induce a behavioural response in small business owners that allows them to be involved in the experience. A number of times, we sketched out the current way a small business owner would currently send really important documents to their customers and they couldn’t believe the number of steps they went through to send those communications. We used pictures to convey this journey (a printer to print the document, a person walking to a post office, a postman delivering the communication). And this was only the current state of play! When we started to map out the desired journey or the “What If” journey, most of the small business owners would join me up at the whiteboard and draw the pictures themselves. I found this to be really engaging and there was an implied belief that we were both working to solve this problem together.
Insight
What I discovered was that visualisation, when used effectively, can be an amazing tool to see the world in a different way and to build rapport with potential customers. The nice thing about visualisation is that there are no boundaries to the process. I say this because it became quite apparent that although we were talking about secure communications, another five or six opportunities opened up which came from the small business owner drawing some pictures on a board! I also believe that visualisation represents a freedom of expression for a lot of people who are not used to it. This really helped to build rapport and start a conversation with those customers – so much so that they are now our early adopters of our product and are happy to provide feedback when they feel like giving it.
Approach
Given that we are at the beginning of our process, the visualisation tool was the appropriate tool to use to gather insights around the “What Is” and “What If” processes. Other approaches we will use will be the mind-mapping approach in order for us to analyse the data we currently have and to determine patterns that we can work with to define the problem better and possibly start some ideation.
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21,924 | Reflection – Storytelling Challenge & Selection: Storytelling is a great tool that I use all the time. I’ll share stories for different reasons. Often they're lonely and are so happy to share stories of their lives with me to connect and they find meaning in sharing these experiences as a form of teaching and/or legacy, in a sense. With my friends I share stories of my life in order to help them visualize the story, I use their feedback against the context of my story to ascertain their goals, and sometimes we use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to gain more independence in the areas they find lacking in their lives. Application: I have a story about using storytelling. That is a thriller story It’s 1952. A small town in the Midwest is rocked by the brutal murder of Mary, a “colored” eleven-year-old girl, who’s been bludgeoned until nearly unrecognizable. The sheriff, Joe Everyguy, is an upstanding and well-respected man who is determined to get to the bottom of what might be the grisliest case of his career. But as the crime unfolds, revealing prejudice, covered up abuse, and sexual philandering in and around the school, he begins to realize two things: one, there’s such a hotbed of crime and immorality in the heart of his small town that if he doesn’t root it out, it could destroy them all. And two, all the evidence points toward one suspect: his own daughter, Linda, Mary’s classmate and supposed friend. The town wants to hush this up, less concerned about a black girl’s death than about ruffling feathers. Sheriff Everyguy is terrified the truth will destroy his family if he keeps pushing for answers—he can’t uncover the cabal without exposing his daughter. If he quits now, he abandons a lifetime of intentional integrity and the town he loves as home. But if he keeps going, he might just be sacrificing his little girl’s life. Insight & Approach: Well, wow, that was an eye-opener. Clearly it was time for me to open up with my story. Reading or writing a crime mystery or paranormal stories it gives intelligence courage and also an idea of how to think and deal in difficult times. Sometimes a little story can do a lot of good. This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have a design background, but I ended up as an entrepreneur in business. I had no idea this would ever be considered an asset, but I am so very grateful that it is!
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21,927 | Design Thinking - Storytelling with “LEGO® Serious Play”
Selection and Challenge
Storytelling is a professional method to transform implicit, often emotional thoughts into understandable and tangible informations. Nearby, the empathic power of storytelling increases commitment und visualizes complex ideas. For example through metaphors.
Comprehensive research shows a bright variety of the storytelling-toolset. One is LEGO® Serious Play. It is a kit of uncountable, colorful plastic-bricks and characters which the involved people normally know from their childhood. It helps to get metaphoric thoughts in a literally tangible story to tell. It guides teams to communicate visually, share ideas and last but not least: think and tell their story “with their hands”.
In the concrete case, storytelling with LEGO® was used to work with my team on a vision, mission and basic understanding for our new department, called “Information Management Sales”. The department’s scope is to collect, bundle, manage and control informations. Until now, that was not existent: informations were spread without clear rules and organisation from 30 inhouse units all over the company to 4.000 salesmen.
Application
The idea for the Application came within a team-meeting. The participants were outdoing each other by using metaphors. Specially for their sight on the new departments role, scope, behaviour and approach. We had to short cut that process by using the storytelling-method, guided with the LEGO® serios play set.
In the beginning, we had some warm up-exercises to get used to the LEGO® set – and to get focused on the story, not on the bricks:
• “Build a duck using 7 bricks” – and
explain, why it’s still a duck, unless you remove 3 bricks.
• “Build your dream colleague” – and
comment it with post-its*.
The transitory and modifying character of their first prototypes helped moreover to eliminate the fear of failure in the next steps.
In the second task everyone had to “build” his own story according to the new department key questions and comment it with post-its*. The team was split in 2 groups and the team members told their stories to each other.
The key questions were:
• Assignment of the department: Describe the role of the new department in context
to the other departments.
• Processes and Scope: How do we want to act to get maximum information benefit
for the salesmen – and minimum conflicts with the other departments.
In the third iteration every group hat to build ONE shared story out of the individual stories.
As the provided questions were equal for both teams, the last step was to show the results to each other and merge them to one story, called “the model”. The final story presentation was documented by video. All steps were embedded in short timeslots, controlled by a time- boxing-clock. All in one, it didn’t take 2 hours.
sticky small paperstripes which can be commented with a pencil
Insights and Approach
Story telling - especially with the LEGO® toolset – was the perfect choice. The team-meeting started with gamification and ended with one serious, well-„told“ story. All main questions got answered. The team was encouraged to listen to each other and reached a new level of common ground. Every voice got heard and all ideas got shared equally. The incremental steps helped to modify and fertilize the ideas. The team developed a deep understatement of the challenges and committed itself to the work results. At the end, they were able to take a strategic decision and to derive operative binding to the next steps.
I know weaker approaches to design new departments. As alternative – before i knew design thinking – i would have used „visualisation at flip charts“ with two contents:
• Defining „in and out of scope“ of the new department and
• Visualising the new role and interfaces through the SIPOC-method (lean six sigma
toolset), that delivers insights about the suppliers, their inputs, the process, the output and the customers (=receivers) of the informations.
But the gamification-based storytelling with LEGO® was the better way, and new for me! A very valuable method for my future and daily work.
I think, story telling is usable with tremendous diversity, that it bursts my imagination. And it helps even interdiscplinary teams to communicate, understand and commit. Collaboration becomes so easy and without time-eating detours – even with heterogene participants and difficult, complex challenges. LEGO® was a good carrier of the metaphoric ideas to become tangible „stories to be told“.
I became a fan of storytelling!
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21,929 | 1 | P a g e
Reflection - Learning launch.
1. Challenge
While l was working for a retail company as a Junior Manager, the company started
to experience loss in sales and ROI. Competitors were doing better and gaining
customers that were regulars with the company. The challenge at hand was to
conduct a competitor analysis in order to get a grip on how the company could
improve sales and create value customers.
2. Selection
After our research, we narrowed down our assumption to the idea that the business
was failing as a result of not participating in the E-commerce revolution and the rise
of digital technologies which are fundamentally reshaping consumer experience and
expectations. The tool we selected was the launching tool.
3. Application
For our first learning launch, we conducted a Competitor and SWOT Analysis in
order to understand their strengths, weaknesses, threats and opportunities. We
wanted to understand their competitive advantage. We then got a clear indication
after the analysis how we could bring value to the clients and what our weaknesses
were.
Our second learning launch was to create an online App to see if an online
presence will help us reconnect with the target market. The plan was to invest in
digital online shopping / e-commerce platforms for 3 months and monitor the Apps
activity on social media. This was to be achieved by tracking the number of likes,
dislikes and comments on the material we uploaded on social media platforms such
as Facebook.
4. Insight
Through the application of the learning launch tool, we were able to make a couple
of assumptions. Our finding was that our assumptions were verified and we needed
to improve on how we created value to the client. We acknowledge that the lack of
2 | P a g e
innovation and introducing technological innovations and being socially interactive
was probably the reason for the organisations reduced sales over the years.
5. Approach
The learning launch is the most appropriate tool and we will need to review the
insight gained from our launches and incorporate this insight into future launch.
Reference
Learning launch tool video
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21,930 | Reflection on Learning Launch Tool
Challenge: I work in communications & marketing for a business-to-business company. At the start of the year, I was tasked to revamp our company’s intranet website, either by upgrading our existing one or buying a third-party software.
Our existing intranet is a legacy, self-proprietary software with inadequate technologies to support telecommuting, file-hosting, and real-time communications, mostly due to lack of internal resources (i.e., IT manpower). Employee use of the intranet was therefore low, with only 43 percent of employees accessing it at least once a week. To solve the challenge, we wanted to increase this number to at least 80 percent.
Selection We had previously conducted surveys among our employees to learn about what they like and dislike about the website. But by taking this Design Thinking course, I saw the opportunity to use a better framework to tackle our challenges, beginning with the idea generation process. I specifically chose the Ethnography Tool to get a feel for our stakeholders’—in this case, employees’—lives, including their problems and unarticulated needs. I believed this would widen the field of data which we have collected from the previous survey, which was limited in questions and hampered by biases in perceived challenges and ideas anyway. The Ethnography Tool would have allowed us to deconstruct those biases as well.
Alas, the Covid-19 pandemic resulted in lockdown measures and restrictions, forcing the need to roll out remote work and telecommuting solutions at low-cost and immediately. Given the constraints in time and resources, I opted to switch to the Learning Launch Tool to conduct fast, cheap experiments while learning about our employees’ intranet habits and testing our key assumptions about them from the result of our previous survey.
Application As soon as our network and work-from-home (WFH) infrastructure was set up, we began improving on our existing intranet. (At this point, buying a third-party software had been ruled out due to logistics and cost concerns.) Our criteria for our solutions were that they could be implemented by two web developers, with no added cost except for internal resources.
With employees scattered across several cities and regions, one of the first things we did was roll out communications-related initiatives on our intranet, including daily updates on the latest health guidelines about Covid-19 and links to trusted resources. A special Q&A section on the intranet was also created, pooling all questions and
answers about the latest company policies on our work-from-home setup, as well as salaries and leaves information. To secure our files, we created a dedicated server to enable peer-to-peer file sharing so employees did not have to use external and third- party file-sharing websites, which may not be secure. We also improved our staff directory, which previously only included office phone numbers, to include their mobile phone and messaging apps information. Employees were also asked to share their stories and tips about working from home, which were posted on the website. Commenting sections and a forums section were also created to increase employee engagement.
On the back end, we asked our web developers to prioritize making the website mobile-responsive.
Insight The results couldn’t have been any better. In the first week that these have been implemented, we recorded a 280 percent increase in page views. So far, 98 percent of employees are accessing the intranet at least every day.
We realized that this was something we could have done even before the pandemic but because we were so obsessed with getting our business plan right to justify the purchase of our new intranet software, we weren’t as responsive to the current needs of our stakeholders. The existing intranet could have much earlier helped us launch small, cheap experiments to gain perspective on what would work should we go forward with the new purchase. For example, we have been asking senior management to allow employees to publish comments on posted news and announcement, but now that it has been implemented, we find that not many employees don’t use this feature; same with the new forums section.
Thus, the Learning Launch Tool has allowed us to push through with our winning experiments (continued internal communications push, daily important updates, lighthearted stories on colleagues, and mobile-friendly pages) and focus less on unsuccessful ones (forums section and to an extent, employee self-publishing in general). But as far as we felt that the Learning Launch Tool served us well given the circumstances which we found ourselves, it is still important that we utilize the Ethnography Tool as soon as logistics and resources allow it. This will allows us to delve deeper into our employees’ journey and recognize their functional and emotional requirements. Maybe, we don’t even have to buy a new intranet at all and we only need to keep improving the functionalities and user-friendliness of the existing website. Ultimately, this well help us not only come up with the best intranet solution but become a better company for our employees.
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21,931 | Visualization
Use of visualization is fundamental and helps to share and communicate
ideas, create common understanding, speeds up the process.
Visually displaying ideas through visualization offers the benefits to
enable participants to externalize thoughts and their connections using
both their verbal and visual channel.
Challenge & Selection
I use the tool of Visualization, or Visual Thinking, to achieve a shared
understanding of a problem among a diverse group of stakeholders
before attempting to identify and define possible solutions to the problem.
I have used the technique of using a carpentry design visualization of a
problem domain with a set of questions or prompts for discussion to allow
a diverse group of stakeholders to learn from each other in the process of
defining the scope, boundaries, key elements, and relationships between
elements to consider when identifying pain points and opportunities for
improvements or solutions.
Application
I start the process by creating a carpentry design of the problem domain.
To develop the carpentry design, I will draw from any existing material
available to understand the environment.
The existing material may be operational or procedural documents,
training materials, and marketing materials.
If materials are not available, then I conduct informal interviews with
group of the stakeholders who serve as my main points of contact on the
initiative.
I will divide the stakeholders into groups of participants.
I give them two-three questions to answer, such as:
1) What key elements are missing from the design?
2) What would you change about the design to make it more
accurately reflect your problem space?
I give them approximately 45 minutes to discuss the questions and mark
up the carpentry design.
As each group reports out, I record commonalities in the insights of each
group, and then additional insights that come from the group discussion
on an additional copy of the carpentry design.
Insight & Approach
The carpentry design gives the diverse group of stakeholders a focal point for
discussion that allows them to share their perspectives and develop insights into
potential root causes of their problems.
While they could create the carpentry design from a blank slate in a
collaborative manner. They can quickly identify where they are in the design , or
if they are missing , and can more quickly gain new insights about relationships
between key entities instead of taking time to identify them.
They can also identify variables in the problem space – that is, it helps them to
identify what they don’t know, in what areas they need to obtain information or
data to provide the values for the variables.
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21,932 | e-Channel Transformation
Challenge
I’m working in The Corporate Credit Product Management at Commercial bank. Last year, I was assigned to develop and implement an e-Channel for the customers to perform self-services instead of walk in to the branch. We want to get better quality & high speed of services and reduce the operation costs that were current pain points.
Selection
I applied many tools along each stage. To deeply understand the customer’s pain points, we created customer journey to simulate what were their expected services. During design phase, we always lead to the assumption “What if no paper based and transform to electronic channel”. The development concept was applied for the process of electronic application to replace paper application. However, we did not jump to develop system. We activated several checkpoints by creating prototype and we conduct customers’ interview for feedback. And, we engage our IT team to create the pilot system together.
Application
When we consolidated all requirements and started development, we split project into many releases. However, every release combines with basic features and Wow features. We need a new thing to place in the market. Several sessions were arranged to brainstorm among related parties to propose WOW idea. Further, some parts of customer feedback told about poor post production services. To close this gap, I asked my team to create our operational staff journey. So, from this task, we can see the end to end process in our organization and we can solve the problem to align with our new design. We engaged one partner customer group who needed to go the digital way to closely co-create and launch the first pilot. With cooperatively work together, all issues can resolved quickly and got satisfaction from group of pilot customers.
However, we still had difficulties when we rolled out to bank-wide customers. Changing customer from traditional way to digital way is always not easy. At first launch, we found that the targeted customer was not significantly increasing as plan. Team had brainstormed and set up the assumptions and find the way to prove. There were many factors that we did not foresee, e.g. expired user name /password, scared for using system and back to walk in to the branch, seasonal base and so on. After we studied and aware of those issues, we had created many recovery tasks. One of them, we set up special team to directly call to customer to seek information and immediately resolve as much as possible.
Insight & Approach
Now e-channel has successfully launched to the market. I have lesson learnt many things from this project. Changing team mindset is first thing need to do. The management must understand and fully support. Learn fast, fail fast, cheap, and open mind to get feedback are the key success. The design thinking tools are very supportive to guide them for a systematic framework. When team has inspired and passion to get new better things and management are fully understanding and support, the greatest outcome can be achievable.
By the way, we still have next releases launch to the market. It is the time that learning cycle will start again.
---------------------
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21,933 | 1. Challenge
As a HR recruiter, we track many different metrics to ensure the efficiency of our recruiting process. One of these metrics is called Time to Fill and it calculates how long it takes a recruiter to fill or close an open position within the company. The challenge with this is sometimes we will put a hold on the job, and this affects the accuracy of the Time to Fill. There are several other reasons why the accuracy can be affected however, if our Applicant Tracking System is used correctly, the probability of the metric is more accurate. The best way to ensure this is to make sure the job is selected and put “on hold” or removed from “on hold”.
2. Selection
The tool that I have selected is Mind Mapping. I am the recruiter and I track the metric using our system and by using my own excel sheet to compare, I can see if the timing is accurate for the filled jobs. This will be inaccurate for an individual who does not manage the metrics or tracks the jobs. Mind mapping allows me to plot the information that is in the system.
3. Application
I applied the tool of Mind Mapping to my scenario because of the inaccuracy of the metrics. Since the reason of this occurring is essentially incorrect data, I can use mind mapping to solve the inaccuracy of the reports. I can do this by understanding where the discrepancy is and comparing it to the report and my personal excel sheet.
4. Insight
By using mind mapping, it allows me to create an illustration the inaccuracies of the data. This helps with creating a better or more efficient way to track the metric.
5. Approach
I think that mind mapping is the most effective approach however, next time I may want to use Learning Launch because it is a detailed way to show discrepancies and a need for improvements.
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21,934 | Reflection – Visualization
Challenge & Selection
The tool I used was the visualization tool. The problem was about the visibility of our organization on the Social Media.
This had an incredible impact on our growth and we had to find quickly a way to fix that. I used a white board and a marker to draw figures, make relations between them and find the ideal strategy.
Application
First, I started by making a circle in the middle of the board with our logo inside. That represents our organization with the unbisibility problem on the Social Media.
So I made a large question mark on the up left corner to Ask the 1) What Is question. At this point, just under it, I drew an eye with an arrow beside it to show the lack of visibility. Close to that question mark, I made small circles and wrote in the main reasons of that lack of visibility.
After that, on the up and right corner I drew a sort of thinking emoji to analyse the what if
step. Each of us went to the white board to draw what's in his mind about the possible solutions.
Then we've been wondering about what cound make our solutions look "WOWW". In the lower right corner I drew a huge star and we've been using sheets of paper to illustrates how each of our solutions could be marvelous .
Finally when we analysed and tested them on a short Time, we picked the best ideas and pibned it just on the lower left corner. We finally obtained a large systems that helped us to find the solution for out visibility problem.
Insight & Approach
What I have learned from conducting this exercise with all the team is that while the graphic –especially the revised graphic that incorporates the four question What is, What if, What wows and What workd – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define our problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their
perspectives and develop solutions to fix our visibility problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a huge circle in the Center of the board made it easy to understand. They can quickly identify where we are in the graphic.
Since I discovered that the most valuable aspect is the shared insights and learning, next time would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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21,938 | Self Acceptance
Tool used: Storytelling
Challenge & Selection
I spend a major part of my time on research in any design or photography project to empathize with the stakeholders involved. And to do that I often use storytelling as a tool to bond with the people which most of the times helps them identify their real problem and then they work around it. One such example is about a friend of mine who is not familiar to design thinking; she had a very restricted and a worry-some approach towards life and herself, like she doesn’t like herself mentally or physically. One of the major concerns according to her was of her being overweight.
Application
So I happen to be a lean & thin guy, and hence I started with a story of my own, that how I too had similar thoughts due to my physical appearance and how overtime I evolved and got over that stage of feeling lonely and worrying for every other thing. I told her that how a simple act of acceptance of myself, that whatever I am is enough and with that I can do a lot.
Insight
After listening to my story she started to open up and started with one of many instances of her story that how everyone judges her as a person as mature or immature attitude towards everything and her body. Eventually while talking, both of us learned about her that the major concern in her case was she feared judgement and that, she always unintentionally sought approval of others.
Approach
So we discussed about how can we work on the real issue in this case, and we came up with a very simple approach that she can choose to learn different point of views about her from others but it is herself that matters the most and she should try to accept herself first.
This course in particular has helped me not only in understanding the importance of storytelling but also some important tools like mind mapping and how they play a major role in applying design thinking in even our day to day life.
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21,939 | Convincing – Storytelling
Storytelling is one of the essential and powerful tool that I use it specially in my work. Since am working as customer service and my duties is to have an strong relationship with my customers and to be honest in every specific needs. One of the challenges that I face is how to convince te customer to buy our products and the useful tool in these cases that helps both stokeholders is by using the powerful tool storytelling.
Application
One of the story is that how satisfy the customer to the products and in the other hand I have target to achieve from these products. The way that satisfy any customer is havin an powerful storytelling since its about connection, knowing the customers needs and how to share the specific needs and the most important thing is to locate the most powerful message of my story so can be satisfy and gain his trust.
Insight and Approach
Well, wow, I remembered one of my clients has an long argument regarding to the profits and how it changed so I reacted with emotionally and trying to express as am him and how to deal with the situation and how to have an good set of knowledge in this matters and really he trusts me from way that am telling the specific story.
To conclude, one of my best topics and really its an important tool to improve by the way that I express the storytelling and improve the business from it
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21,940 | DESIGN THINKING BOOTCAMP SYLLABUS Rationale: Companies are increasingly looking for employees with training in Design Thinking and innovation. For example, companies like Procter and Gamble and GE have incorporated Design Thinking into their strategy and marketing. Innovation is also central to the mission of Leeds. While the Leeds curriculum has a number of opportunities for students to develop entrepreneurial skills that aid the innovation process, there is still opportunity for more focus on innovation- specific skills and strategies such as Design Thinking. This course will offer an immersive experience in Design Thinking as a tool for innovative idea and strategy development. Additionally, Leeds is always seeking to develop stronger relationships with the external Boulder community. In this class, students work with local businesses and develop continuing relationships with local community members. As mentioned, the world and its challenges demand a new breed of professional—those who are trained to drive innovation, no matter the situation, industry, or problem. Design Thinking is a process pioneered at the IDEO and the Stanford d.school. This process draws on methods from engineering and design, and combines them with ideas from the arts, tools from the social sciences, and insights from the business world Course Description:
Students start in the field, where they discover the needs of the target audience. They then iterate ideas on teams to develop a range of promising possible solutions, create rough prototypes to take back out into the field, and test with real people in the target audience.
Throughout the course students will work on three different challenges; one focused on product design, one focused on service design and one focused on systems or business design. By starting with a very tangible challenge around product design, students will be able to hone their skills in the process before moving into more complex challenges around business and systems level design. All challenges will be addressed in partnership with a local business that poses a problem they are currently facing. In pilot programs for this class, businesses have implemented a number of ideas developed by students. The course will be teamwork-oriented, but students will also complete readings and independent activities that support the group work and ensure individual depth of knowledge. Course Objectives
• Expose students to the design process as a tool for innovation.
• Develop students’ professional skills in client management and communication.
• Demonstrate the value of developing a local network and assist students in making lasting connections with the business community.
• Students develop a portfolio of work to set them apart in the job market.
• Provide an authentic opportunity for students to develop teamwork and leadership skills.
Learning Outcomes Design Process
1. Students develop a strong understanding of the Design Process and how it can be
applied in a variety of business settings
2. Students learn to research and understand the unique needs of a company around
specific challenges
3. Students learn to build empathy for target audiences from different “cultures” 4. Students learn to develop and test innovative ideas through a rapid iteration cycle
5. Students learn how to create physical prototypes / a visual representation of an idea 6. Students develop the willingness to take a risk and the ability to deal with failure
Professionalism
1. Students develop professional interpersonal and presentation skills 2. Students develop professional communication skills such as interviewing and crafting
professional emails
3. Students learn to take ownership of the quality of their work and final products 4. Students understand their duty to maintain ethical standards in product and strategy
design
a. Students understand the long term impact of design decisions
5. Students understand the value of and have tools to develop a strong network
Leadership and teamwork
1. Students develop self awareness of personal leadership style and how to effectively work
as a member of a team
2. Students collaborate on a variety of projects 3. Students develop communication skills necessary to facilitate high performance team
formation and maintenance (e.g., leveraging the skills and abilities of all team members, valuing cross-disciplinary/cultural contributions, engaging in difficult conversations and resolving conflict)
Course Organization: Module 1: Intro to Design Thinking and Product Design Day 1: Introduction to Design Thinking
Assignment: Creative Confidence, Ch 1 “Flip”
Exercise: Car Maintenance Introductory Challenge
Day 2: Introduction to Design Research Strategies
Assignment: Complete Design Research plan
Exercise: 1st client presentation and Plan Design Research
Day 3: Introduction to Synthesis
Assignment: Creative Confidence: Ch 4 “Leap”
Exercise: Synthesis (Identifying insights and opportunities) of Product Challenge findings
Day 4: Introduction to Ideation and Prototyping Strategies
Assignment: Target Audience Testing – Tim Chi Video on rapid iteration
Exercise: Ideation and prototype for Product Challenge
Day 5: User Testing Assignment: Read: The Hard Science of Teamwork + self and peer assessment of team participation
Exercise: Test Final ideas with product client
Module 2: Team Work and Service Design Day 6: Team work discussion + Launch of Service challenge Assignment: Read “Mapping the lives of users” by Jan Chipchase Exercise: Peer feedback and group discussion on teamwork reading Exercise: Presentation from new challenge client
Day 7: Design Research - tools for observation + immersion
Assignment: Complete Design research for service client
Exercise: Plan and begin to implement research phase
Day 8: Journey mapping and ideation Assignment: Rapid iteration cycles
Exercise: Journey mapping and idea generation
Storytelling: clear communication of top concepts
Day 9: Develop Final Presentations Assignment: Prepare Final presentations Exercise: Develop Presentations in small groups Exercise: Practice presentations with Peer Feedback
Day 10: Final Presentations and Leadership Styles discussion Assignment: Read: Leadership that Gets Results, Daniel Goleman + Complete Peer and self evaluation and leadership styles worksheet Exercise: Final Presentations to Clients Exercise: Leadership styles activity
Module 3: Business or Systems Design
Day 11: Launch final challenge – system or student challenge Assignment: Read Business Model Canvas CH 1 and complete draft of Business Model Canvas for project. Exercise: Leadership Styles reflection and peer feedback Exercise: New Challenge presentations
Day 12: Business Model Canvas and Design Research
Assignment: Complete Design Research
Exercise: Develop Group Business Model Canvas
Exercise: Plan additional Research phase
Day 13: Visualizing ideas Assignment: Test ideas + Storytelling reading (Made to Stick, Chip and Dan Heath, Introduction pp 3-24) prepare one minute storytelling video. Exercise: Group Synthesis – Using tools of choice Exercise: Develop visual representation of ideas
Day 14: Communicating ideas and effective storytelling
Assignment: Finalize final presentations
Exercise: Guest speaker on effective presentations
Exercise: Share drafts of final presentations for feedback
Day 15: Final Presentations and class celebration
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21,941 | The Study Group Management
Challenge
I am currently an intern in an organization where students enroll to crack a high-level competitive exam to enter into a reputed b-school. Last year we didn’t see much good results among our students. Another imminent problem we had to address was leakage of student participation. The Covid pandemic has taken a toll on all of us, including the education sector, where everything went online. At these times it is very difficult to keep the students involved and motivated. So we came up with the idea of the study group, a peer-learning healthy community of aspiring indiviuals to ace their examination. The challenge here was we did not have a valid past record or data for the formation and validation of a study group.
Selection
So, in order to address the above issue, we set up a team where I was granted the opportunity to lead. We viewed the problem that lied ahead of us as a challenge and thought of adapting to a creative approach of design thinking and the tool which we focused predominantly was mind mapping. Actually, the whole process involved a lot of other tools like storytelling and ethnographic approach too. But for now, I’ll focus and elaborate on the broader application of mind mapping technique. The reason why we chose mind mapping as the design tool is that, the problem we addressed was solely involving our students’ participation, who are our clients. To boost their participation in the course and to instill their activity in the study group, we largely required their insights to arrive at an enriching learning experience. For that purpose, mind mapping their ideas with that of our team’s was the healthy pro-active way to go.
Application
As we dived deep into the challenge, we understood that the students were at different levels of exposure. We took the ethnographic approach to interact with them, to understand where they stand in the preparation of the competitive exam and what sort of help they needed. This gave us a lot of data on where to start. We understood that some were ahead in preparation as they took the exam already last year or they started their preparation earlier. Another bunch of students have just started their preparation recently and the third category were the students yet to start their preparation. So, we couldn’t set a common plan to all. That’s where mind mapping came in handy. We explained the idea of the study group and communicated the importance of peer learning to them. There was a spark when we invoked and encouraged their inputs to the plan. The whole environment turned out to be synergistic. We asked them to identify themselves in one of the three stages and align their ideas of how they could contribute to their peers and what sort of inclusive activities could be hosted in the study group. All these were mapped to the outcome of enriching peer-learning experience.
Insight and approach
We came up with a whole new set of creative ideas. Those who were already ahead in preparation volunteered themselves to share their learnings to the second category of students who have and these second category of students could help the third, the students who are yet to start their preparation creating a self-sustaining healthy study environment. Additionally, many recreational productive activities like community reading, book review sessions, movie discussions and even group discussion on current affairs were included in the study group activity. This significantly increased the student participation because these were the ideas generated from their contribution
to building a study group. As a result of this, students were much more involved and responsible. Each of them manifested themselves as leaders and helped their fellow mates with full involvement. This simple activity build inclusivity among the students and created a holistic learning experience for them and for us as well.
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21,943 | Learning Launch
Challenge
Being part of an IT&S business process design team a user interface tool to place orders from customers to request services needed to be replaced as the existing tool reached the end of live service and was not compatible with the cloud which is the strategic direction of the company for customer applications. In the past, the company used for projects the classic waterfall concept (select/design/build/deploy/support). As this was a time critical project and the results should be achieved faster and more cost efficient, the agile approach was selected. To overcome the knowledge gap of how to apply agile working in projects, an external consultant was hired to lead the scrum sessions. The IT&S team was a diverse team where development activities have been performed offshore. As product owner for the new user interface tool the business key stakeholder was nominated.
Selection
In a first step the business requirements for the new user interface tool have been gathered and confirmed by the business key stakeholders. The technique of learning launch was applied, prototype the solution for the user interface solution based on understanding of the requirements in a very short timeframe to show the product owner the developed product. The prototype included daily scrum meetings between the design team and development team via conference calls including the product owner to share the proposed design & design options for knowledge transfer, issues & defects in the build phase of the prototype solution etc.
Application
One of the first steps was to evaluate design options based on the agreed business requirements. An integrated activity between the design team and technical build team is required to exchange functional process design and technical feasibility documented in a power point presentation. The outcome of the agreed product needs to include the deliverables for the different sprints as part of the agile approach.
The prototype process has been started to apply the basic/core design (minimal viable product) agreed in agile sprint 1 into a technical solution provided by the offshore team after explanation of the key desired functionality (i.e. log on to a customer hub, request a service based on a catalogue, workflow functionality to agree on the contract incl price for the service and confirmation). To follow the agile approach, no detailed documentation of the functional specification has been provided, only the key elements on a high level documented and communicated to the technical team. As a documentation tool visio process flows and where applicable narratives have been provided and communicated in a Q&A session via conference calls to the offshore team. To save time and money the technical team was not requested to provide a technical specification. The show and tell approach was used supported by a demo of the first draft of the technical solution which was validated by the product owner who provided feedback on expectations and usability. Questions to the product owner have been raised to evaluate if the solution meets the needs, it improves the process and would improve customer experience & satisfaction. After feedback which functionality are good vs not sufficient a review process has started to discuss required changes and enhancements taken into consideration feasibility in terms of time and costs. Iterative review sessions have been conducted to analyse progress and issues and improve the user interface tool
step by step. Part of the technical build had to be trashed as it was not compatible with the required fixes and enhancements.
Once the product is agreed and signed-off by the product owner in a final show and tell session, the functional design and technical build has to be documented and stored in a central space for audit purposes.
In the next sprint the user interface tool should be enhanced to cater for budget and reporting capability. The same iterative approach as in sprint 1 applies which requires a final review and sign-off from the product owner.
Insight & Approach
What I have learnt from prototyping a product based on an agile approach is that the product specification requires a detailed description of the expected outcome clearly communicated to the offshore team to avoid too many failures of the draft solution and iterations. In addition I feel that it is important to think ahead of the additional requirements and add-ons to the product in the next sprint. If the additional requirements (i.e. budgeting and reporting functionality) are not considered and addresses, the issue arises that the signed-off product in sprint 1 requires major modifications which can be time consuming and even require a re-design. This can be quite frustrating for the team as the achievement needs to be reworked. Also it is important at the end of a sprint phase to provide a proper documentation of the design, functional and technical specification. Due to time pressure to move on to the next sprint and deliver the next milestone, documentation deems to be the least important, but it will have repercussions in the long term in the sustain phase if a different team (Production Support) will have to take over and don’t have enough information for know-how transfer and reference documentation.
Reflecting the achievements of prototyping in iterative steps there is a clear benefit for the business stake holder to see a draft product at a very early stage of the project and the stake holder can influence the development providing feedback. On the flipside there is to mention, that the stake holder needs to be managed to avoid that continuously additional requirement are added which impacts time line and costs. Once the scope of the product is agreed the focus should be on the delivery of the agreed solution. Scope creeping from the business stake holder should be avoided to avoid jeopardising the timelines. Also documentation is important to complete at the end of the sprint phase to have an auditable product and know how transfer to the Production Support team can be performed.
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21,949 | Reflection – Mind Mapping
Challenge
As the global economy is becoming more and more connected, the aviation industry is one of the fastest transportation sectors. Aviation industries handling enormous amount of customer data way from check-in to exit. However, airlines lack in the provision of personalized offers to their esteemed customers on board. Having expertise in airline domain, we had identified that less utilization of customer data will be crucial to future airline growth. Our loyalty programme client approached us to identify the potential customers from airline generated data which enables them to send personalized offers /benefits to attract to the loyalty programme. We found an opportunity over here and decided to use design thinking to extract insights.
Selection
As per my experience, perceptions of each person may vary for same problem statement. More perceptions, more ideas will be born. After careful analyze, I decided to use mind mapping tool to define various solution strategies for the above stated problem. I felt mind map tool was the perfect choice for this situation which will bring both client and me on the same page to understand the exact requirement. Mind map tools are more visual and easier to understand, In addition I feel mind mapping is a powerful tool that allows to be more structured, in position to find great solutions and able to gather data in easier way.
Application
I did a research over internet for the best suitable mind mapping tool in market which suits with the challenge. Finally, I selected MindGenius mind mapping tool which structure your ideas in a visually appealing way with an assortment of colors and photos from their built-in image library.
We had captured various aspects of requirements from the brainstorming sessions with domain experts. With the help of mindGenius, I aligned and mapped various components and resources to illustrate the process flow. This helped us to validate our solution matched with client requirement.
Insights
By using mind map tools our team identified several sub goals and milestones. We learnt that it was easier to align the requirements in a visual format than in writing notes. Clients provided immediate feedbacks to the maps as they could relate to the visual representation easily. Mind map tool really help to understand the problem and then to convert it into a precise solution.
Approach
In future, I would be more proactive to use these tools to their capacity. An internal brainstorming session will be useful in scenarios where the client may not have full understanding of their requirements.
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21,950 | Why Customer Retention is Important
Stepping aside from concerns of pure profitability, customer retention is one of the best ways to measure how reliably your company is providing its service. Put simply, companies with high retention rates are knocking it out of the park, and doing such good work their customers realize they would be worse off without them.
Strong customer retention rates can also be a great driver of customer acquisition, through referrals and the case study evidence you can provide to potential clients.
When it comes to revenue, customer retention is hugely important to consistent growth and financial planning. The more committed customers you have for the next financial quarter, the easier it is to make budgetry decisions. Another benefit of retained customers over acquired customers, is the fact they generally require less maintenance.
Breaking Down Customer Lifetime Value
When we talk about "customer lifetime value," what we're referring to is a prediction of the total profit generated by a customer over a projected period of time. Calculating this number helps businesses see the long-term vision, in terms of how valuable a client would be if retained for a set cycle.
Here are some great numbers that were put together by Invesp, who conducted a survey:
• Acquiring a new customer is five times as expensive as retaining an
existing customer.
• 44% of companies admit they, "have a greater focus" on acquisition,
while 18% focus on retention (the rest claim to have an equal focus).
• 89% of businesses, "see customer experience as a key factor in
driving customer loyalty and retention."
• 76% of companies see Customer Lifetime Value as "an important
concept for their organization."
• The success rate of selling to a customer you already have is 60-
70%, while the success rate of selling to a new customer is 5-20%.
• "Increasing customer retention rates by 5% increases profits by 25-
95%."
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21,953 | - DESIGN THINKING - STORYTELLING
Challenge: My challenge is to present to a quality management company,
the Design Thinking methodology as a path to excellence and difference in the
market, as well as its benefits for the development of the company and how it can
improve its services and relations with your customers through this innovative
method. For that, I used the Storytelling tool to tell the story of Design Thinking.
Selection: A Storytelling tool is an accounting way of telling a story. It
facilitates the way we communicate, allowing a person who is telling to view the
story, thus being able to better understand what is being narrated. It is done in a
creative way with an engaging narrative and audiovisual resources creating
magic and fun. According to the fourth video of module 2, the author says that
storytelling makes strategies simple, it gives color and life to the plot, making
them better. In other words, it is an action plan that tends to improve a company's
internal process.
Application: First, I created a video where I narrated how the tool came
about, how it works, and when and where it can be applied. Through a game of
images, I showed what benefits it offers. Then, I showed, through illustrations,
examples of companies that use this method, to understand how consumers
behave and adapt their products and services, with the aim of expanding and
strengthen the relationship with customers by offering experiences and that
consequently became market favorites, such as Coca-cola, Netflix and Aplee.
Finally, at the end of the narrative, I showed the path that your company could
take, applying the improvements that the tool offers.
It was applied effectively, because the client was able to visualize the story
and was able to understand how it works, even liking the idea and wanting to use
it.
Insight: As an insight, I realized how some actions of a simple tool can
change so much for the better. Design Thinking is something that should be used
in all organizations, as this way, we would have more people working happily,
more happy and satisfied customers and more companies growing.
The tool also showed me that it can be applied to everything in life, it can
be applied when we seek improvements and when we seek to understand other
people, because when we put ourselves in the other's place, we can feel their
pain and understand their vision, and only then will we succeed design something
aimed at him.
Approach: Next time, still using the Storytelling tool, I will also use the
mind map to work together, as a better form of communication, as this way I will
be able to better understand the person I will be attending.
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21,955 | Modification in Concrete; The new era in Civil Engineering
Challenge:
Due to the global warming everything is adapting in the modern science and so do the civil engineers. In such a condition we have to adapt our conventional materials in our day to day construction but the main challenge is that the materials should be ecofriendly and they should be sustainable for a long period of time.
Selection:
Now comes the additives and materials that should eb used to modify the conventional materials and as such which will be further used for the modification. In that case aerogel, graphene and some raw organic materials shall be used.
Application:
Those materials mentioned above should be used at different proportions and it should be done under some special measurements as such we have take the possible considerations in act and after the experimentations tat has been done based on the data of different experiments the procedure shall be conducted and it should be used as protype as if we can have the trails of the newly produced materials.
Insight:
The main thing about the insight is that the target that I have to fulfill in order to adapt with the current global warming pattern as such all the civil construction all around the world including the infrastructural development and also the upcoming structures shall be eco friendly and also contribute in leaving over less Carbon foot print resulting the lowering of the annual global temperature.
Approach:
The main approach that I came after all the experimentations that if we can use the raw materials which we can find locally around us then we don’t have to depend on the production of the other additives we used in our experiments. In That case the husk dust
and the raw fiber of the Jute and coconut can be used as such the low incomed countries can also modify the materials and we shall look for them in the near future.
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21,956 | Mind Mapping A mind map is a diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole.] It is often created around a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added. Major ideas are connected directly to the central concept, and other ideas branch out from those major ideas.
Mind maps can also be drawn by hand, either as "notes" during a lecture, meeting or planning session, for example, or as higher quality pictures when more time is available. Mind maps are considered to be a type of spider diagram. A similar concept in the 1970s was "idea sun bursting".
Application:
Mind-mapping software can be used to organize large amounts of information, combining spatial organization, dynamic hierarchical structuring and node folding. Software packages can extend the concept of mind-mapping by allowing individuals to map more than thoughts and ideas with information on their computers and the Internet, like spreadsheets, documents, Internet sites and images.[16] It has been suggested that mind-mapping can improve learning/study efficiency up to 15% over conventional note-taking.
MIND MAPPING CHART
Mind mapping has many applications in personal, family, educational, and business situations, including note taking, brainstorming (wherein ideas are inserted into the map radially around the centre node, without the implicit prioritization that comes from hierarchical or sequential arrangements, and wherein grouping and organizing is reserved for later stages).
Approach:
summarizing, as a mnemonic technique, or to sort out a complicated idea. Mind maps are also promoted as a way of collaborating in colour pen creativity sessions. Mind maps can be employed for problem solving, framework design, individual expression of creativity.
Insight:
Mindtools are computer applications that necessarily engage learners in thinking about the content they are studying when they are used to represent what the learners know (Jonassen, 1996). In past decades, graphical Mindtools have been widely employed in educational settings. Most graphical Mindtools, such as Inspiration, are commercial products. In this study, the mind mapping tool that was adopted for conducting the creative learning tasks was selected for several reasons. First, it is shareware, which is important for schools and students who cannot afford to purchase commercial products. Second, it provides user interfaces in several languages, including Chinese. Third, it provides a facility to rearrange the layout of the nodes and corresponding links created by the learners, which is very helpful to students in presenting their ideas during the creative and innovative thinking process since they do not need to worry about the appearance of the mind maps. In addition, these mind mapping tools have been adopted by researchers for making business plans of enterprises via the brainstorming process (Lanchwathanakorn, 2011; Liu, Lin, Jian, & Liou, 2012).
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21,964 | Reflection – Learning Launch
Challenge
I took this course because I am developing an idea, and I was struggling with how to manage a non- profit venture in an emerging-market country; however, this tool -Learning Launch- has delighted me. My problem was that I was thinking in big; I wanted to solve a country problem without knowing whether or now my solution is suitable. On top of that, another big issue is this new environment and game rules - this is an unprecedented time, and I have no idea how to run a venture from scratch.
Selection
As I need a tool that allows me to try, learn, and build on this learning, I think this Learning Launch tool is great for solving the problem I am facing. I would start small, design a prototype, and go to the market (a very small and specific market), observe, interview with some customers, get feedback, and build again. It is a virtuous cycle that would be helpful for my venture. In my understanding is to make these testings as cheap and as fast as possible.
Application
This COVID-19 crisis has created a lot of chaos, but at the same time, some opportunities. Many countries have strict restrictions; however, this situation is a great chance to control your market and to be close to your customers. I believe that in the middle of this crisis, my idea, which is related to health services, could take its first steps.
While I am watching the videos, I was thinking about my stakeholders. Who do I need to reach out? Who do I already know? What partnerships can I build? Nevertheless, I think partnerships are really important to launch a venture, but I can’t wait for them. At these times, many potential partners are more conservative than bold.
For this reason, I am planning to design a good-enough prototype and go to the market (a specific niche), and offer my service. Observe what is going on with the customer interactions, and try to understand what is valuable for them and how I can reach it.
I would try to apply a zero-resources-to-market approach. I would bootstrap my efforts to test my idea. After some testings, I would know whether I am in the right way, or I should pivot to another strategy or approach. I am working on this venture on my own so that this tool would help me to save resources, and learn about what creates value for my customer.
Insight
There is no real insight yet. I will apply this tool in the following weeks; however, my personal insight is that I should experiment and test my key assumptions (my value proposition) to know whether I should stay with my idea or not. It is the best way to learn and be efficient. Furthermore, ideas are plentiful; what really matters is taking action.
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21,966 | Reflection – Storytelling
Challenge
For as long as I have known, I have always felt pleasure in helping less fortunate people, simply because I also know what it feels like not to have something that you really want, or really need in most instances, and that’s where my love for doing good for others came about. I joined an organization where I would collect clothes, shoes and toiletries. I arranged these into what I would call “a gift box”. Each box consisted of 5 to 7 items which included a clothing item (tshirt, pants, jersey, or jacket), a toiletry item (soap, wash cloth, toothbrush and/or tooth paste), an edible item (sweets or chocolates), a toy (of the gift were for children), a stationery item (pens, pencils, colouring book). The people that we donated the boxes to were children between the ages of 2 and 16. Every volunteer that wanted to complete a gift box would sign up and they would get the age, clothing size and only first name of the child that the box would be given to. It was very big challenge at first to get people not only into donating their buy to purchase the items, but to also convince them to donate their time and energy into compiling this box and decorate it to make it special to give to a child. I needed to get 100 people to donate a box to put 100 smiles on 100 children’s faces.
Selection
I chose to use storytelling as a tool to show people how much of an impact and how much that one box could change someone’s life. I had a story to tell, but most importantly I had a story to show. This story had the potential to change one’s perspective about helping people and what a difference a box could make. Like Andre Martin in the lecture video said, storytelling is about the connection, its about conveying a message but most importantly its about creating a cause.
Application
I always used storytelling to gain people’s trust that the boxes they donate are in good hands and will be handed over to the children. I tell them a story about a lady who is a volunteer for gift boxes because she herself was once given a giftbox that changed her life. This young girl grew up with a single mom who had to provide for her and her 2 brothers. Her mom would really try give the girl what she needed but couldn’t always give her what she wanted. One day, at school, the gift box organization were giving out boxes to the kids, and the little girl receive a box with clothing, toiletries and a book called “Think and Grow Rich” by Napoleon Hill. The book is a personal development and self-improvement book and most importantly helps develop one’s purpose in life. The young girl read the book and found her purpose which was always creating meaningfulness in any situation and for others to receive fulfillment, happiness and meaning in return. If it wasn’t for the box the young girl got with the book inside, she probably wouldn’t know her purpose right now, and she wouldn’t be continuing the cycle of helping others like she does today, that box turned the girls life around by giving her a positive mindset from early age, and she is living proof today because the young girl is … me, this is my true testament and story . I would like for another young girl and boy to feel the same way, it may not be from a book, but it can be the feeling of happiness that comes with the gift box. Happiness I felt when I got a gift box.
Insight and approach
When I tell my story, it usually calms the environment, and it’s as if I can feel people’s hearts open up to the idea of donating a gift box. My story shows how much a box can make a difference to someone, and how far it can go because here I am trying to make the same difference I felt, for 100 other children. This story makes people trust the process, and trust that they will feel so good about helping someone. Thereafter, that’s how donations came, people went above and beyond with compiling a box, remember that the minimum requirement was for the box to have 5-7 items and now the boxes that would be donated after telling my story were overflowing, people donated more than one clothing item and items that I know the children would cherish. The volunteers would really personalize the boxes and treated the child like one of their own.
I told my story to every volunteer, and we managed to collect almost 1000 boxes instead, ten times more than we anticipated because my story resonated with people and it was a story they could share, the story created a sense of connectedness and became a cause for every volunteer who became part of the organization.
This is what storytelling has taught me, to use stories to resonate with humans, because sometimes we think people wont know you one feels, but story telling connects us humans and conveys a message that humans want to trust and create a cause, and storytelling gives them a platform to do so. It was a challenge to get volunteers to donate gift boxes, but storytelling made the donating a box more authentic
Storytelling can help me interpret my purpose and the purpose of other people and can help me with any projects that I will be involved in the future and help interpret knowledge on the audience. Story telling is at the foundation of design thinking because through stories, we impact people and make them support our ideas and projects so that they can spread the message. Stories shows empathetic organizations and businesses need to be in their approach to appealing and communicating to customers. I will personally continue to use story telling as tool to solve problems because at the end of the day we are humans, and humans engage in stories because we all think we go through situations by ourselves when we don’t, and story telling gives us access to that connectedness.
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] |
21,969 | Visualization
Challenge
The tool I would like to choose is visualization. For me, a fishery scholar, what I need
to do for environmental protection companies and agencies is to design various fishery
management and restoration proposals based on different water environments and
requests from clients which can help my clients to solve some problems, e.g., water
pollution, decline of fish resources.
Selection
In order to make my clients better understand what I intend to express, I usually use
the software, PowerPoint (PPT) and R language, to draw a few sketches (the most
important), flow charts, and timetables. The software can visualize almost all my
thoughts, e.g., mapping, analyzing data, so it’s very helpful for me to meet challenges.
Application
First, I will go through all the relevant documents and materials about the project I
undertake. For example, I need to purify the water quality and increase the fish
resources in a lake. What I should do is to collect all documents and materials of the
lake, then I must go to the lake to collect water, aquatic plant, and fish samples and
analyze them. What’s more, I have to communicate with the managers and local
workers to get first-hand information on the lake conditions.
Second, after acquiring all the information I need and detailed requests from my
clients, I will draft a construction project for the management and restoration of the lake.
Then, I will draw some sketches and flow charts based on the construction project using
PPT application and R language. I will also discuss the proposal with at least 3 experts
using the sketches, flow charts, and timetables. They will give me some comments,
such as: 1) whether the proposal is feasible? 2) Can the means of restoration and
management be more simplified? 3) Is the cost reasonable? According to the
suggestions from the experts, I will revise the proposal and draw new sketches, flow
charts, and timetables. More importantly, I will show the sketches, flow charts, and
timetables to my clients, listen to their comments and suggestions, and reply to their
questions. At last, I will revise my proposal and draw new sketches, flow charts, and
timetables and show them to my clients again.
Insight and Approach
I found that it is very helpful for someone to understand something when we visualize
our thoughts. No matter which visualization software we choose, we will express our
thoughts clearly if we convert the redundant text into pictures. In addition, I think a
picture is worth a thousand words and it is very convenient for us to share our ideas
with others and add new ideas.
Last but not least, I will convert the redundant text into videos to show my clients in
the near future. Because I think it will be more interesting and comprehensible than just
some pictures and flow charts.
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21,971 | 1. Challenge: Describe your challenge, including all relevant information.
The challenge is the lack of engagement from Citizens to use public infrastructure (parks, museums,
local stores) and discontent of using public services (Social security, Public Hospitals, E-Gov in general). The problem relies on the poor customer experience in the public sector and finding ways to reward the "best" citizens.
2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why
you selected it for your challenge -- including any appropriate video lecture references).
The tool I've used was the Mind Map. For me, these tool is the one that fits the most for the
challenge I've in hand, because I need to see with a perspective of a citizen of a Society. It makes sense to analyse information from all of them.
3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you
did and how the tool was applied effectively or ineffectively).
The first step was to ideate through a mind map with a more creative approach, understanding what
are the concepts are most relevant to this application and who are the main stakeholders. After that, I've collected public datasets regarding public services utilization and CSAT scores for those services in order to get a better insight in which areas could be more beneficial to tackle.
4. Insight: Describe the insight you gained from applying the tool you selected to your challenge
(e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).
By applying this tool I could go to areas I wasn't even thinking, such as including social scores
(gamification concepts) per citizen using various types of information (e.g. Social Networks, Geo- location, Bank Account Statements, Tax and Healthcare data). Using this type of data, the Citizen would unlock features that would allow them to reduce taxes depending on the scores (if you pay taxes, utilities landlord on time, if you go to public events, art and cultural exhibitions etc…), get free tickets for shows, discounts on local shops etc..
5. Approach: Describe what you might do differently next time -- applying the same tool you
selected or a different one -- and the reason(s) why.
I would definitely research more on the vision and roadmap of the most important stakeholder - the
Government. Because I had a lack of visibility on what they were doing to enhance their IT-Business Integration, and because it's key to get their buy-in, it should have been the second priority, after the customer.
Additionally, the napkin pitch is usually something we do unofficial, but sometimes we forgot to
apply the complete framework and to keep them in an organized way to make sure we are covering a lot of topics, with different perspectives in time.
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21,974 | Reflection – Mind Mapping
Challenge & selection As a collaborator of a technology company that is part of the state, our work consists of always being at the forefront of the new opportunities that technology can provide, currently within our services include Iaas, Saas, Paas, VPNs, Colocation, Data Center, among others. Our purpose is to innovate and create new services that are to the liking of our current and future clients. In our department called "Business Continuity" we evaluate aspects of risks, vulnerabilities, and information security, currently we aim at the project of creating security services that can be offered to our customers, analyzing what we learned in this course, I think that the mind mapping tool will be very useful for the development of the solution. Application Mind mapping allows you to look at things with another perspective, it can be used to manage and enhance the flow of information in our brain, since it allows the structuring and classification of ideas. It can be applied to all aspects of life, where continuous learning and clearer thinking will improve the performance of each member of the department. We can use it to solve problems and find new business strategies. Mind mapping tool help us to clarify situations in relevant thought patterns and to quickly obtain a global vision without losing detail. They will be very useful in planning, analysis, brainstorming, communication activities, problem solving and decision making. After finding our main ideas, I insist on conducting sessions, in which all members of the department use mind mapping to find the details of why I or my clients would not use our own services, thus focus on improvements, and offer quality services. Knowledge and focus In the end, we will have a more global and complex understanding of the situation in which we find ourselves and the options available.
This is a very useful way to end blockage situations. Mind maps have become a powerful and easy-to-use tool. A way to get the most out of our thought patterns and achieve our goals in a simple and, above all, very effective way.
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21,977 | Challenge & Selection
The first tool I used for this was the Mind mapping tool to get a better idea of the “whats” (is, if, works) of my plan to set up a small sale to sell a few of the items at home that I currently have no use for. The mind mapping tool was the better option for me as it helped me realize what could or could not be put up for sale i.e., what was good enough and what wasn’t. This was based off of what I thought people would buy and not based on actual data since I wouldn’t be able to get that. It also helped me decide on the price to set for the items.
Application
I first drew the map, separating the different “whats”.
What is- the items that I had with me but were of no use to me. I simply had to make a list of what items from those I could sell/ could be sold.
What if-there isn’t really any what if to this challenge
What works- for this is had to set the price for each of the items. Obviously the price could be changed later on but it had to start somewhere reasonable for both me and the buyer. Something like a buy-one-get-one could work so I tried that with a few items.
Insight & Approach
In the end I was able to sell most of the items and got a fair amount from the sale. This helped me realize the effectiveness of using the mind mapping tool for such challenges.
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21,978 | Visualization
Challenge & Selection: Visualization is the tool I often use. Until my graduation, I work as a part-time graphic designer. I create visual contents for different clients. I work for different clients for handling their digital marketing also designing content. Different clients have different types of mentalities. So I always have to be very careful. because my job is to express the client’s message to the audience as accurately as possible. And create a relationship between them. So that the audiences can understand my client’s messages properly. Visualization became one of the most fundamental tools of digital marketing. Visualization is the tool to use the information and turn them into images so everyone can understand the Visual message. Because It has the power to express any information without being misinterpreted. “It allows us to think in a nonverbal way. It allows us to access parts of our brain,
parts of our creativity, that we might not normally be used in the course of
conversation.”
Week 1: Visualization Tool (1:08)
Not everyone has the same imagination power to understand to imagine a fact. Neither all the information can be transmitted through verbal conversion. I select this tool because It is the best way to convey a message with a minimum risk of being misinterpreted. I think visualization helps to reduce the risk of spreading misinformation through people to people. The visual medium is the most effective tool for both understanding my clients and reaching all levels of audiences. Application: When I am hired by any client, I try to create visual content so I can make a visual understanding among my clients and the target audience from all levels. How? First I like to think from the client’s perspective. What are their main agenda? Or what are they are trying to say? They often provide us all the information we need to know. When providing the data, they also use “visualization” to make things clear more easily. I often create a visual image in mind according to their provided information. Then I try to think from the audience’s perspective. Will they understand what we are trying to say? My goal is always to create a visual picture that is easy and understandable for the mess people. It was 2016 when I got a job as a freelance copywriter for a local fashion design farm under another Ad agency. My job was to increase Facebook engagements. So I used to create graphic content and uploaded it on their Facebook page. Because people are more attracted to visual posts rather than long texts. And also the best way to express an idea. So I used visual contents and posted them into their facebook page. So I could make a visual bridge between the clients and the audience.
Insight & Approach: Though It seems a very easy job to make a visualization. But sometimes it turns into a difficult task. As I mentioned earlier I got that job under another agency so I had not enough data about them as I have no direct contact with the fashion designing farm. As a result, I did not know about their objectives. All I had some verbal information provided by my ad agency. It was not always possible to think from every perspective without proper data and it also hard to understand something without visual information. So I had to search on the internet for information. But the data available on the internet are available for everyone. And not always sure if they are reliable enough or not. After working sometimes, the job was not that hard as they seemed before. In the future I will try to use a combination of both visualization and storytelling. Just expressing the client’s message to the audience was not the best option. If I can tell a story through a visual graphic rather than just a message. I think it will make a better relationship between the clients and the audiences. It also helps to create a better image in the audience’s mind.
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21,981 | STORYTELLING
Storytelling is one of the essential tool in the design thinking process. We explored the nature of the design thinking process and how it aims to understand problems from the user perspective to address them with the human-centred design.
How we can sell or answer the questions when customers ask about a product? We usually start to tell about our experience in the form of a story. We describe the events we went through and the lessons that we faced at each stage. There is nothing more than hearing about the product from the experience that one who has went through. This process helps us to understand the underlying problems faced by the customers while using a product and from this practise we could further improve our selling. Hence the storytelling process ensures the user evolvement in every stage to build a user-centred solution. So it is used throughout the process, yet there is a different usage goal in each phase.
It aims to see the problem in a wide angle to build an accurate understanding of the main issue that needs to be solved. This helps the designing team to engage with the user to define the problem using a qualitative data from the users. Then the data can be collected and analysed to build a generalised idea about the problem. One of the advantages of using the storytelling tool is that it helps to create empathy with the problem as the consumers tell their stories from their own perspective describing their pain points in the process. It helps to build a personal empathy map about the consumers feeling and experience. The storytelling can be used in the design process to build a two way communication with the customer to validate the efficiency of the solution. It also plays an critical role as the users can use the solution and provide feedback to the design team. The team will be able to observe how the consumers use the solution and build a realistic understanding of the suggested solutions.
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21,984 | Reflection – Storytelling
Challenge: Storytelling is something that I have used unconsciously since I was very young, I remember my first uses of this tool when I used stories to convey a message or lesson to my classmates and the teacher. Undoubtedly over the years I have been able to experience the power of stories in my life, particularly they have helped me understand past situations and imagine a promising future through them, being the most important thing, being able to share these ideas with other people and thus achieve a solid consensus.
The particular challenge that I face in my current job, in the mining sector in the Peruvian highlands, is to create empathy between leaders from different areas to create a common approach and commitment about the current situation of our tailings dams and the necessary controls for their sustainability. To describe the problem in a little more detail, I must say that since the tailings dams are assets of the company perceived only as warehouses of waste substances from the process, there is a risk of not offering them adequate maintenance and this added to Adverse weather conditions can lead to their collapse and damage to the infrastructure itself, neighboring communities, animals, flora, and others.
Selection: Given the nature of the problem, described above, storytelling was the tool that best suited our needs, since through it it is possible to capture the attention of the interested parties and form a bond of belonging and commitment to solve the challenge in common. To this, we must add that the cultural factor in the mining sector is very particular and requires combining multiple approaches and adapted actions that take into account the diversity of thoughts, including those of fixed thought.
Application: The use of this tool was carried out through virtual meetings, given the current risk of a pandemic, which restricts human contact. For this, all the leaders or managers involved were identified and invited, among them: the operations manager, the maintenance manager, the human resources manager, the head of legal aspects, the concentrator plant manager, the environment manager. and the head of occupational health and safety. Once the meeting started, the purpose of the meeting was commented, and then went on to briefly explain the current situation of our 3 tailings dams, in an approach to storytelling, it was explicitly useful when the case of the Vale mining company was then related in Brazil, whose tailings dam ended up collapsing after a series of omissions and thus ended up affecting the workers themselves, the environment and the infrastructure, not to mention the reputational and financial damage it caused to the company. When this story was told, it was emphasized that this situation could be triggered in our operation if we did not act as a team and with the necessary responsibility.
Perspective: When applying the tool, a change in the behavior of those involved could be observed, since they came to internalize the need to optimally maintain these assets for the sustainability of the company and care for the environment. After the session, it was possible to observe proactivity in the majority of those involved to carry out a systematized process that included necessary external help.
Approach: I believe that the tool can be used in other scenarios or challenges, however, this would require training leaders or facilitators through workshops and thus testing its true potential as a leadership element. Furthermore, the tool can be used in complex challenges in which there are differences and passivity in terms of the divergent positions of those involved; I consider it necessary to carry out more tests to determine in which cases its use is recommended and in which not.
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21,986 | Learning Launch Challenge While shouldering a responsibility of rendering a service to the society in a without prejudice manner as an Insurance surveyor a challenge came across for minimisation of losses due to foreseen and unforeseen situations for many times. A challenge faced while minimising a loss of burning the copper windings of many numbers of electric motors frequently in a fertilizer industries situated in our state. These fertilizer industries insurance was covered by the government body and they were also surprised to have the frequent claims registered by the fertiliser industries. Being from an engineering background I observed that the very fine dust particles are generated in a huge quantum as a processes going on in the factory and a frequent surges of electrical voltage were the only two factors leading to the claims loss to the electric motors. Selection I have gone through the various tools and decided to use Learning Launches to be applied for the above mentioned problem. Application First launch- After recognising the problems leading to the claims of the said machine we searched and thought of solutions. For the conditions pertaining to the factory being a process industry the alternate solutions were laid down. One being the installation of a fine particles dust collector. And the secondly providing of an un interrupted supply of an electrical power with the desired voltage for suppressing the surge of the electrical voltage to the electrical motors driving the machines of the fertilizer industry. Second Launch- During this I prepared the conceptual design of the equipment and discussed the same with the engineers in the respective fields and the solution to these two problems were finalised. One for dust collection the dust collector for collecting the fine particles generated by the unit using a principle of vacuum cleaner machine used for residential application. This principle was to be applied for the huge area i.e. volume hence the additional units which were ducts for handling air mixed with fine particles and for proper air flow rate, the fans were selected to suit the designed system. Insight By applying the learning launch tool, we identified our problems and designed the systems to rectify these sources leading to the claims arising to more and more / frequent extent. The solutions then were put forth of the both ends that is to an insurer a government body and an insured that is a Factory authority. After the deep discussions and matching and co-ordinating with the systems, rules and conditions the same were implemented. The output i.e. result of that was excellent and lead to minimisation of the losses to a great extent. This was not only the saving of loss of the claims as a national saving as well as the loss due to process held was saved to a lot extent. The incorporation of insight was particularly important at this stage, as launches come before a full rollout in the design thinking. .
Approach Being as a Mechanical Engineer and a technical background we ended in designing and selecting an appropriate machines and devices. But this was a success with the help taken from the various technocrats in the different areas like electrical, production and fluid power.
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21,987 | Trying mind mapping
Challenge & Selection
It is Mind Mapping that I was interested in.
Perhaps we'm thinking unconsciously, but it is to record choices and problems by
visualizing it.and can also visualize the relevance of each element at the same time.
Enable to report while so enjoying,
I thought about trying mapping about my English skill improvement method.
Application
I will continue with the following picture.
I used Excel, but I can not draw it very well ,,
It makes it easy to see problems and trends by making them visible.wata
I may not be in contact with English except work. I am aware, but ...
I do not define many elements so we may find other good ways.
Insight & Approach
By trying mind mapping,
It is conceivable that visualization can find the possibility of connecting unconnected
elements.
One of my work,
Regarding the installation layout of the equipment in the factory,
By mapping factors such as time, place, budget, personnel, I think that it will be a
preliminary simulation.
I think that it will effective if there is a sudden change in specification etc.
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21,990 | College Travel Agency - Learning Launch
Challenge and Selection:
I used to work in a travel agency in Mexico, that was on the top 3 high school graduation trip agencies in Latin America. Our only destinations at that moment were Cancún and Puerto Vallarta, we offered in each of them a full all inclusive round trip (including flights, 6 days and 5 nights at an all inclusive hotel, private transportation at destination, daily open bar night clubs, daily private beach club, etc.) We used to fly to each destination over 1,500 graduates every week from spring break till the end of summer. Our trips gave us a customer wallet that renewed every year, since we only offered trips to high school graduates. In consequence, once a client had traveled with us, he was no longer a potential or recurrent client again, since he wouldn’t fit in our offered trips, even though they wanted to travel again with us due to the great service we offered. We saw this situation happening for many years, wasting the opportunity of keeping with us clients that had already traveled with us and liked our company. This was an eye opener to us, so that we needed to find a way of selling our services again to a past client even though he was no longer a “graduate”.
We decided to use the Design Thinking Methodology to find a solution that would be a perfect fit to keep our clients with us through years, and not only selling to them the year they graduate and never see them again. At this point is where a tool like a Learning Launch comes handy, since it will allow us to create and test a prototype as an “alternative solution” for our specific need, that was “Developing a product to maintain our clients once their average life spawn with us had finished”. As we saw during the course, this tool will give us useful insight, in order to keep iterating our prototype till we came up with an almost perfect idea. It will also let us proof or discard any hypothesis developed during the process, so that we can enrich our insights. Also, in order to avoid confirmation bias and to enrich all the process, we defined a multidisciplinary team, conformed of not only people from different areas, but also looking different peoples profiles, such as different ages, different college degrees, etc.
Application:
For the application, we decided to follow the process as we saw in the course videos, where we: Started with the hypothesis that: “College students wanted shorter and cheaper trips than the ones we offered to Cancún and Puerto Vallarta [2-4 days] with “less party” and to different cities”. In a nutshell, more “mature" trips. In México there are more than 130 towns that receive the badge of “Magical Town”, they are around all the country and people usually visits them on road trips or during holidays in short trips. Whit this in mind we had the assumption that combining this two elements to offer 2-4 days trips to a “magical town” during the most important holidays would be a perfect fit
for college students. We went through 10 workshops with multicultural teams, varying from age, to college degree, sociocultural background, etc., in order to understand their needs and desires. Next we went through 3 sessions only with the operative team to define what would be the best deal we could offer to our potential clients. After 1.5 months of investigation and plantation, we came up with 1 idea to “San Miguel de Allende” for the wine and hot air balloon festival. We offered the trip and achieve to sell the trip to 45 people, also including full round trip transportation, all inclusive hotel, and everything needed for the festival.
Once that trip finished, we iterated thanks to surveys applied to our travelers and launched a second learning launch, but now to “Val’Quirico” that is a place that replicates an Italian town near Mexico City. This second time we had 55 travelers and focused on reducing operational costs to reduce the costs of the trips, so we decided to use what we learnt from the first experience and reduced the all inclusive hotel class, and only left breakfast and dinner. Because since people was outside going through the town, they didn’t took advantage of the buffet and open bar, so that price wasn’t convenient and only inflated the overall price.
Insight:
Thanks to this tool we would be able to keep iterating and throwing learning launches till we came up with a fully refined product. After we threw those two learning launches, we came up with really relevant insight since we were able to proof that in fact college students want shorter and cheaper trips, but not because they were more mature, it was because some of them started working while they study, so now they were the ones paying for their trips instead of their parents (As it happens when it’s their graduation trip from high school.) We also came up with the insight that our Clientes preferred to visit a new place instead of going again to the same destination they’ve already gone.
Approach:
Using this tool helped us to open the eyes and see that our type of client evolves pretty quickly, so for the next time I would keep the surveys as a good practice in order to keep our product in Kaizen (Continuous improvement related to lean manufacturing). Since our products are more like a service, we are not fixed to develop only one product to fit all. Also for the next time I would consider throwing a learning launch to produce a list or menu to see if this is better for our clients, so that they can decide from a basic plan how expensive and complete they want their trip. This would also allow us to get to a broader clientele to take more advantage of our previous clients. Instead of selling just one type of trip that is something that works pretty well for high school grads.
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21,991 | DESIGN THINKING FOR INNOVATION ASSIGNMENT
EASING TALENT ACQUISITION THROUGH DESIGN THINKING
Challenge & Selection:
I have come across many interesting business problems while doing an internship with a leading Design Thinking & Business Innovation Consulting Firm. But, this particular solution born out of design thinking has amazed the clients with the results! The problem brought by our client was “How can we ease the process of recruiting talent which would be beneficial for both the Hiring Manager and the candidate?”
After referring a few primary and secondary data, we studied that ‘80% of entrepreneurs agree talent acquisition is crucial and 61% of them experienced difficulties fetching talents. Globalization and privatization created more and more open roles for organizations to fill, yet finding a well-suited individual was a chore.’ The problem was very thought-provoking and our team of designers jumped in with their design thinking hats on.
For deriving the solution we had to put ourselves in candidates and hiring managers shoes. The team chose ‘storytelling’ as the design tool and was scheduled to work on building empathy with the hiring manager, recruiter, and candidate to fulfill their needs. Importantly, the emotional experience of each individual was to be prioritized.
Application:
The first step to design any meaningful solution is to get to know your audience. In this case, the audience was the hiring manager, recruiter, and candidates, who have experienced an interview process. Specifically, we wanted to find out what they were saying, asking, thinking, feeling, and doing as the interview progresses. By letting them lead the conversation, we acquired the insights that we needed to focus on problem-solving. Once we collected a good number of user stories, we saw patterns in their responses and the next step was to synthesize the data.
We were back to our most favorite part! Taking the problems and queries from the previous stage, we started envisioning as many solutions and ideas, as we could. This stage is pure brainstorming and all you have to do is to generate, generate, generate ideas!
Later, we chose the best solutions among all and prototyped it using a low fidelity one. We also tested the prototype, wherein we took a few people from our target audience and showed them our prototype. We listened to their views and thoughts and then the prototype was more customized and altered according to their needs and requirements.
At last, the team derived the perfect solution to the problem and came up with a mobile and desktop-friendly application that simplified the entrepreneur-candidate journey!
Characteristics of the application include: (a) User Friendly (b) Inbuilt pre-scheduled video calling service (c) Day to day duties of the open position listed systematically (d) Candidates can rate themselves according to the skillset required for the job role, listed by the Talent Acquisition Manager (e) Chatroom with AI-augmented chatbot which helps the candidate with their queries (f) Open positions list (g) Reference box, wherein candidates can refer their friends and family (e) Interview feedback for candidates.
Insight & Approach:
Through the storytelling tool of radically empathizing with candidates and talent acquisition manager, the team identified several areas the company wanted to focus on and improve, including how to simplify candidate’s interview, set expectations about the designated job role, and celebrate the company’s culture and branding through communication and the online experience. It also helped the candidate by solving their queries and has a very human-centered interface. The inclusion of this user-friendly application, not only brought ‘best of the minds’ to the company but also simplified the whole interview process for the end-user.
I believe that listening with empathy is the first step towards explaining these unexplained transformations. Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. While I highly recommend that one must acquire the skills to incorporate the storytelling tool into your problem-solving toolkit, I can’t stress enough that they should also invest the time to do it correctly. It takes efforts, but the results are surely yielding!
From my experience, the ‘storytelling tool’ of design thinking can be easily adapted to recruitment efforts by both recruiters and talent acquisition managers.
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21,992 | Assignment – Learning Launch
Challenge I work in the SME Department of a financial institution. My team and I want to understand better the nowadays needs of the customers that use the online banking interface. We are currently making an event where all our SME customers are invited to generate new ideas. In this event we want to interact as much as possible with our clients, so we can generate some ideas for a better service.
We are a team of eight employees who directly work with the customers face-to-face. So the advantage is that we know our customers, and can interact with them easily to integrate them in our innovative ideas. The project will be in one full day event, were more than 100 clients have confirmed attendance.
Selection We chose the learning launch tool because we want to learn more about what are the needs of the SMEs and then improve our approach to them. As a financial institution we have plenty of data gathered through surveys and by watching how customers’ behavior, but what we are missing is a closer insight toward our customers´ actual needs. The idea is now to show all our ideas like in a museum and interact with the managers to see what are their thoughts and real needs. Which new service they choose and why. Learning Launching is a tool that will work perfect for our little experiment. After this event we would like to have some ideas embraced and ready to put in the market with some of the relevant clients and then when there is a positive outcome, to expand it to all the customers of the SME Department.
Application We focused on the real need of the customers in our learning launch. In particular, we wanted to see how they would picture themselves when using the different services/products that we are meeting the customers´ need. The key assumption to test here is if we understand the SMEs problems and can offer a solution to that. For that we need them to interact with our hypothesis and help us test our assumptions.
Our team through this Day Event, will go around trying to interact with each person and take them around the different proposals and see which catch their interest, and after understand why they decide for one and not another option.
With this information we will be able to choose what seem to be needed for our customers and make a small test with a selected number of customers, and then, when it works, extend it to the rest of the SMEs.
To make sure that our assumption are confirmed or not, we decided to make a survey with the people that attended to our event, to make sure what their view of the process worked, and their ideas regarding the services and products proposed.
Insight We stated our hypothesis, stated our key assumption, and let the potential customers go around and choose their best option. Then we try to understand the reason behind choosing that option and finally making a survey to confirm or disconfirm our data.
With the results gained on the Event, we are able to make a test of the key assumptions with a small group of SMEs, to then spread it to all the customers.
Our actual results were what we anticipated: while our customers where going around the event and getting the insight of future services, they felt more engaged in explaining why they see success or not in those ideas. Expressing their real needs help us understand not just what they say they want but their real need.
In just one day, we were able to test our assumption, and have a more clear view on where to direct our efforts.
Approach The results obtained with the learning launch were very compelling. The only thing we were missing is a more vivid image of our ideas. In our next event we will try to make each idea more a story for the customers, so they can get more attached to them and not just look at the ideas as cold processes. But more as a solution to their problems, something that they can feel and imagine easily. Next event we will try to make a workshop where customers can tell us their ideas and that we can also take them as hypothesis for future development.
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21,994 | Assignment
1. Think of a project that could be done as a student project in one of your classes.
Generate a concept that could be prototyped and create a SIMPLE prototype of that project. The prototype should be a physical prototype or sketch. It can be very simple and made of everyday materials. It does not have to be a functional prototype
a.Take a picture of the prototype and upload the picture b. Write a brief description of the prototype including what the project would
do and who a potential user would be.
c. Show the protype to someone else and using the prototype testing form shown
below, complete at least one response or idea for each of the four squares.
a) A Jug with Ice Cube Container
b) A just with ice cube container can be very useful when any kind of beverages (cool drinks,
beer, ..etc.) that require chillness for much time when it is opened from bottle or container. This kind of just have a compartment to hold the Ice Cubes, so that the drinks can be maintain the chillness for much longer time when compare to normal jug.
Prototype Testing
What worked?
A jug with ice cube container can maintain the beverage at chillness for much time
What could be improved?
It can be improved by adopting it to different kinds of size of jugs.
New ideas
Jug with a side container
Questions
NIL
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21,999 | My Reflection: Story Telling
Challenge & Selection:
Storytelling is a great tool that I use all the time. I work with vulnerable populations,
developmentally disabled individuals, senior citizens, and economically disadvantaged people. Many
of these people deal with oppression and dysfunction in every aspect of their lives, they need to be
empowered and inspiration is a path to empowerment. I spend a lot of time “opening people up”
and finding ways to inspire them to improve their circumstances. When I work with seniors, we
share stories for different reasons. Often they're lonely and are so happy to share stories of their
lives with me to connect and they find meaning in sharing these experiences as a form of teaching
and/or legacy, in a sense. With my developmentally disabled clients I share stories of my life in order
to help them visualize a state of independence, I use their feedback against the context of my story
to ascertain their goals, and sometimes we use stories to better understand their interests and
thought processes. I use this information to develop different strategies to try and find a way that
works for them to gain more independence in the areas they find lacking in their lives.
Application:
Our thoughts are more than just thoughts. They are what guide us through life and define us. They mould our view of the world and those around us.
If we believe we can be successful, more often than not, we will be successful. However, if we believe we won’t be successful, then we often fail. This doesn’t mean we are prophetic creatures, it simply means that we come to believe what rattles around inside our heads.
If you have a growth mindset, you will believe that you can work on improving yourself or that there is opportunity all around you. Whereas, if you have a fixed mindset, you believe you cannot change your capabilities and that there are limited opportunities to be had.
Buddha said “The mind is everything. What you think, you become.” There is truth in this statement. If you can control your mind, you can dictate the course of your life.
You can either be held captive by your thoughts or set free by them. Whichever one you choose will determine the quality of your life.
In Insight & Approach:
Well, wow, that was an eye-opener.
It was the author, Napoleon Hill, who said that “whatever the mind can conceive and believe, it can achieve.” The mind is a powerful tool when it comes to aspiring to success.
This course made me see this as a tool in a new way. On the whole, this process has enhanced my
development in design thinking and innovation in a very simple way.
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22,000 | Challenge & Selection Part of my role as Program Partnership Development Specialist includes developing tools and processes to create operational efficiency throughout our team. My team is comprised of 5 managers, 1 senior manager, 7 staff members and 3 interns. We seem to have issues adopting and committing to new processes or tools for accomplishment reporting. Our work requires various forms of reporting to various audiences through multiple media, such as internal reports to leadership, newsletters to external partners, public social media posts, program advertisements to university faculty and students, etc.
As a corporate requirement, teams meet weekly to discuss updates, project progress, accomplishments, any risks or issues, and current work. I decided to utilize this corporate reporting tool as the main source for our accomplishment content. However, we were not receiving the type of relevant information we typically need, or team members were not reporting accomplishments at all.
In order to best determine the path forward for our team, I decided to use the Visualization tool to create a flow chart to map out the flow of our inputs, activities and outputs to present to the team. Creating a flow chart allowed me to list all the existing tools, meetings, reporting mechanisms, and communications products we currently have, and how they are all connected. My team is comprised of mostly analytical members, so I hoped that seeing this flow visually would assist them in understanding the importance of each tool and its usage.
Application I started to create the information flow by first listing our communications products and reporting requirements. These included items such as newsletters, Annual Collaboration Reports, press releases, management assurance reports, etc. From there, I listed our current sources of information, or inputs. I organized these into high-level categories, such as information from researchers, outcomes of on- campus events, and engagements with other programs. I broke those inputs down further to show the specific sources where we gather this information. I added our mechanisms (or tools) for how we collect this information and because our program has members that fulfill multiple roles across teams, I highlighted the area where high-level tasks lie, and marked specific actions those members would take for reporting purposes. I then added arrows to connect all these pieces together to create the actual
flow. Finally, I added the activity through which that tool is used, such as meetings or actions a specific team member takes to share information.
Figure 1. Information Flow. Specific information removed for example/ sharing purposes.
Insight Through applying the Visualization tool to address my challenge, I realized the problem I was trying to address was not accurate and that my goal needed to be adjusted. Instead of creating a new process or tool, I needed to convince my team members to begin to use each tool that already exists in a unique way, and rely on all members of the team to report within their own role, which cut down on duplicate requests for information and data calls. This also streamlined the way our Communications team collects accomplishment information to use for our reporting products.
This was the first time I have used a tool like this in this capacity. Of course, I’ve drawn on white boards during meetings to solve a problem or provide clarity to team members, but I haven’t ever exerted this much effort to understand all working parts that feed into a challenge or issue. Generally, my team will jump into making changes to our processes or tools as a quick fix. By using this tool, I was able to address the challenge and determine a path forward that didn’t require any extra work on anyone on the team, rather just a shift in operations.
Approach When I presented this to my team, they received it well. However, they did ask for additional charts breaking down the different pieces of the flow (inputs, outputs and mechanisms) and an explanation of their function and purpose in relation to our program as a whole. I plan to continue using visualization tools in the future to address challenges, but I would prefer to work these charts out as a team rather than individually. Although I enjoyed gaining an understanding of the big picture, I believe this would serve as a great collaborative tool and the entire team could benefit from the activity as well.
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22,004 | Reflection – Learning Launch
Challenge Greetings. I am part of my company’s technology architecture department. The challenge is to make the technology solutioning process more comprehensive, easy to understand for the developers and at the same taking less time than what it is taking now. The impacted teams include architects, developers and the business stakeholders. This initiative is limited to only the internal employees. This ask is to complete this exercise within 12 weeks and should cover the remodelling of end to end solutioning process, including the way requirements are consumed and interpreted, artefacts are written and finally the reviews are done to ensure quality. Selection Although there are various aspects of this initiative, I will walk thru the solutioning documentation part of it. The team had multiple sessions with the stakeholders, in this case architects, developers and the product owners and came up with a way to create / document the solution after going thru various pain areas and also potential way to document it. The learning launch is to experiment with the shortlisted documentation process and access the insights thereafter. Application This learning launch is split into two parts. First, the understanding and writing the requirement, second, is about the technology design and documentation. For the first part, we focused on the requirements part. We started with splitting the epics into smaller user stories and started converting them into technology terms, that is how they boil down to various different system flows and interfaces between them. The user experience part of it and the non-functional requirements which will be useful while the technology design. All this was to make sure that the business requirements were properly understood and there were no gaps to be found later. The second part was to take the inputs from the first part and create the technology design around it, keeping the mentioned systems in mind and also the non-functional requirements such as performance, resiliency etc. Additionally, the solutioning were peer reviewed end to end (both the parts), to make sure the solutioning is seamless flowing from one part to another. Insight After applying this process, the team identified the assumptions and this launch tested those assumptions. Creating a overarching way to document made the solutioning easier as the designer knew what kind of things to look for in a requirement and the business knew upfront what they needs to keep in mind which planning for their projects. Another thing we noticed that, actually the two parts can be done by different set of architects as the skill required to do both are a bit different. That, is another area where we can do further experiment. The
team also looked at other insights as well. This exercise was quite useful before the actual launch of the process. Approach This was a very useful thing to do as we went through the first few design thinking tasks. As I mentioned above, the team has reviewed the insights from this first launch and plan to incorporate these insights into future launches, broadly as a tool as well. And we already have one experiment to do which came out as an insight. Riding on this process, we believe we can further reflect on the insights, and refine the solutioning experience more to make it even better. Thank you.
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22,008 | Reflection Project
Mind-Mapping
Challenge: There are four major challenges associated with website construction. They are also a website's most critical inherent features. Accessibility, compatibility, navigability and readability. Those four features can create difficulties and challenges while creating a website unless they were resolved earlier. Selection: In attempt to really organize the idea out and to make a much more specific plan to start. I chose to use the mind-mapping technique for an even more organized and efficient plan , especially since this approach is perfect for strategizing as it was discussed earlier. Application: When brainstorming I started with variety of sections and each section is coordinated by color. Keywords are added to help fill in the proper spot for each word. The sections are then divided into sub-sections that have similar words that corresponds to the desired section. I used a mind-mapping tool, and attached below you can see the results of the websites mind map. Approach: Most probably in my second approch I would like to try the visualization method as it tool for generating pictures, graphs, or animations to convey a message . Since the dawn of mankind, visualization by visual imagery has been an efficient way to express both abstract and concrete ideas.
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22,013 | Build it Better - Mind Mapping
1. Challenge:
To use the mind mapping design thinking tool to improve the design process of a new house and reduce construction costs. New homeowners are paying around double the build cost on a property through high interest rates. Typically, the build cost can be reduced by between 10-15% by using building information modelling (BIM) tools effectively. By using mind mapping, I intend to help people build houses better, faster and on a leaner budget.
BIM Tools Example
2. Selection:
I selected the mind mapping tool outlined in week 3 of the ‘Design Thinking for Innovation’ course. See Fig 1. I selected it as I believe it can be used to both demonstrate the complexity of the design & build process and offer up insights into new ways of working. Having researched the mind mapping software tools available, I decided to use ‘coggle’ a free online tool.
Fig 1.
3. Application:
The mind mapping tool was effective at outlining the current problems with the housing market and offered up viable solutions that work with current technology. It also highlighted some wow factors that will be key to selling the BIM design process to new home owners. The hyperlinks show below are the mind maps created for each stage of the mind mapping process outlined in Fig 1.
What is?
What if?
What wows?
What works?
4. Insight:
My initial insight was that home owners are paying too much for a traditional built home, this is largely the result of using inefficient construction methods. Having worked with BIM design software for many years, I know the software solutions exist to build houses better. I believe the key insight learned from the mind map is that people need to know the benefits of using the BIM process. What wows about the process can be initially used to get customer interest and then it should be backed it up with real solutions and examples that work. There is a learning curve to the BIM process, and it is important that all stakeholders understand the process.
5. Approach:
I would like to take a more visual approach and use video content to explain the BIM process in more detail and give real world examples. My reason is that there a higher customer engagement rate with video content and a better connection is made with potential clients. I would use the mind map created in this exercise to form the basis of a video script that explains the added value of using the BIM process when designing and building a new house. I believe this would help bring the mind map to life and make a stronger impact with people.
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22,020 | Reflection- Storytelling
Challenge and Selection
Storytelling is definitely one of the design techniques that I may have been using for quite a long time now. Human beings are complex creatures and a design technique such as storytelling comes handy in many situations.
I was interning with a dating app which was essentially a startup at the time, and my job involved a consumer research. I had to use quite a few data collection methods in order to receive an actual overview of the subject specially in a conservative nation like India, and in doing so Storytelling was a technique that I used a lot, specially in those personal and focused group interviews. My task was to essentially find the factors that restricted certain youths of the country to use a dating app and why was it considered a taboo. Storytelling thus helped me to extract these factors from the respondents in a much more effective manner.
Application
I went on to conduct 12 focus group interviews and 20 personal interviews in regard to my research project. Most of the respondents at first were not at all comfortable with the questions that lied ahead of them and it was then, when I used the storytelling technique by conveying them my thoughts and my feelings towards a dating app and then listening out entirely what they had to say about the same. This method proved out to be quite instrumental and led me to collect quite important pieces of data while moving forward with each of the interviews.
I used to convey the offerings, the benefits and the unique features that the startup for which I was working for all as a mixed-up ingredient in an interesting story that I was essentially conveying to them. I even firmly believe in the fact that had I used a much direct approach the answers and data, as well as the story I that actually received would eventually be not nearly as effective as it were. Also, storytelling helped me in many ways to garner the thought and feelings that the respondents had in a much efficient manner as well to fill in the blanks and connect the dots that were important for the research project.
Insight and Approach
The result thereby obtained really proved out to be quite instrumental and the dating app went on to apply those on their application as well. The dating app was reinvented as a college networking app in the country. Further the privacy benefit for each of the app user was essentially enhanced in quite a high order and the whole pricing strategy was changed into freemium, which was free and relied only on advertisements before the research work.
My approach towards the storytelling technique was quite simple. I had a fixed story that I used to start the interview with in order to get the interviewees comfortable which was then followed up by listening to the respondent’s story and insights about the dating app culture. Every question that I put forward during the interview was essentially a part of the storytelling process.
Hence, as explained in the course as well, storytelling being a design topic can also prove out to be extremely helpful in marketing practices such as the comprehensive consumer behavior research as well which I thereby conducted during my internship and the result and data obtained from which proved out to be quite instrumental for the start-up firm.
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22,021 | Design Thinking Final Assignment
Chad Knipschild
Challenge My work includes leading a small team of global threat analysts. We produce risk analysis for military applications and operations around the globe. Our processes are flexible, however with many recent changes to technology, our training is outdated. Our training pipeline does not adequately reflect the tools and skills used while on the job. This has become especially apparent with new hires, since they do not have the experience of the other analysts who have served in the positions for years. We as a team want to figure out the most adequate and efficient training methods to adapt to the new tools and technologies, enhancing our ability to quickly provide the most relevant threat analysis to our customers. Selection This problem, I thought would be best suited for a Learning Launch. We have a very tight timeline, and unfortunately fly the plane while we build it. Thus, Learning Launch would allow my team to quickly test a few hypotheses, gain customer feedback and decide for on a new training pipeline quickly. Application I started the processes with feedback from the analysts and our customers. I simply asked, what data sets do we need to be more familiar with? A slew of answers came back. Two experienced analysts and I sat down to sift the lists. We brainstormed a few different methodologies to address the data sets. Some we came up with included, external classroom training, allocated time for mentoring assisted with on-the-job, and internal, once per week training on each topic. We wanted feedback immediately, so we found a school to send one of the analysts to for one of the topics the following week. Sent another to conduct analysis with no training to the customer to learn on the job, and simultaneously internally training a final analyst on a topic over the course of two-three hours. At the end of the week, we brought them all together and had them have a discussion with the customer. It was evident that the analyst who went to the class had the most in-depth knowledge. However, they had been gone from our shop unable to do any administrative work for three days. Our internally trained analyst came very close to the classroom trained analyst in terms of depth of knowledge and had been able to complete his administrative functions while helping a separate customer on the side. The analyst who trained on the job, had the best relationship with the customer on a personal level, however still lacked in-depth knowledge of the data sets, and still was not able to get all of the administrative pieces complete.
We concluded the most efficient means of training was internal sessions based off previous experience. If there is a project in which we need to go very deep, we can opt to send someone to a school to enhance their knowledge even further. On the job training Insight & Approach What I have learned in a scientific approach, conducted quickly and inexpensively to gather our data to determine whether our training methodologies have enough merit to warrant detailed investigation with the commitment of further time, people and resources. Upon completion of our experiment, we have dedicated training time weekly, where an analyst presents a topic each week, describing their experiences with data sets. New members if they have no experience, will choose an interest of theirs and present. Sprinting to a new training methodology using design thinking has been tremendously helpful. Looking back, I wish we had invoked more customers to enhance our ability to simultaneously prioritize which data sets need to be trained on vice just our methodology. However, that could also be the next step in a hypothesis driven experiment or if given more time could be used through storytelling methodology of the customer.
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22,023 | Reflection Paper Design Thinking for Innovation
1 Vinay Kolusu
Design Thinking – Reflection Paper
Tool – Mind Mapping
Challenge & Selection:
Being part of the software industry for more than a decade and a half, I had experienced the challenges of providing innovation on the scale. Innovation is the most important aspect that keeps the business or products ahead of the crowd. Sometimes the innovations that are done involve only a minor improvement over the existing, however, the impart would of great value for the businesses. we often use various tools to arrive at innovative solutions. One of the major tools that I use is mind mapping, as the tool helps achieve the following
1. Uniform understanding of the problem statement 2. Collaboration from the stakeholders 3. Identifications of implicit needs.
Mind Mapping is a great tool to communicate across the board, from Senior Executives to entry-level employees. As information assimilation and digestion is different to different individuals based on the vantage point in the organization. Mind maps help to bring all of them to common ground and arrive at a solution that is harder to agree upon.
Application:
I am going to tell you about a story on how mind mapping had helped me in not only arrive at a solution that is agreed by all stakeholders but also provided some key insights. I was looking for a new business idea that helps in the B2B marketplace. At first, I had a thought on the need of a marketplace for a specific sector in the B2B space. It was missing the key essential parts like stakeholders, the exact problem that I can address, what are the challenges, what can be the ideal way of arriving at a solution. I had started working on mind mapping with a little help from visualization as well. I started putting the mind mapping into work by doing the following
• Projective Techniques – This tool had helped me connect the stakeholders, understand both the macro and micro picture of the marketplace. I had projected a big picture view using the marketplace in the centre and all other nodes interconnecting. This had led to the identification of key elements and processes that are must for an MVP.
• Having the gained some insights from Projective Technique, I had used interviews of the stakeholders to evaluate the need and further zero in on the ideas that are required for MVP.
• Surveys have been conducted to collect data and viewpoints from the various stakeholders, as the data is analyzed by using various methodologies like graphs, pivot charts. I was able to further eliminate and refine my understand the need.
• Equipped with data and insights, I had built a digital dashboard (ie Digital yard sale ) and collected the key elements.
Reflection Paper Design Thinking for Innovation
2 Vinay Kolusu
Insight & Approach
The Activity was a game-changer, I was able to identify some of the key aspects that were missed in my initial run through. The Assumptions were put to a very hard test and some of them, I had to reevaluate. The mind mapping tool had helped in communicating the business idea to other stakeholders like partners clearly and crisply eliminating ambiguity. This had led us to build a team that is more focused on the solution to be built. The insights like customer preference, investor alignment, team requirements had ballooned out of this exercise. This approach of identification of major innovation needs has enabled me to challenge the status quo and implement truly complex changes with ease and comfort.
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22,025 | LEARNING LAUNCH CHALLENGE As part of the plan for innovation. The Organisation's Quality Department where I am a member of was given a task to revise the Quality Framework and to streamline our work process to ensure that frontliners are compliant to the guidelines while maintaining the quality of work and at the same time meeting all the metrics towards customer satisfaction. The project scope includes, 10 Quality Analysts, 10 Team leaders and 250 Frontliners, this should be accomplished not longer than 20 business days,given the limitations/constraints (e.g employee time,shrinkage, budget etc.) Our goal is to focus on improvement of the quality scores, make the process seamless,come up with the new framework,conduct special trainings, and more considering the current workflow as ineffective. SELECTION For us to be ready, our team went through some activities about design thinking to test and try the learning launch tool. APPLICATION We focus on the structure of tasks, revising quality framework, streamlining the processes to make it more efficient, simpler, and faster. By looking into this we determined that the structure itself is the reason of the difficulties meeting the requirements. Our team went through 24 hours trainings to restructure tasks in a systematic way, amend quality framework and study agents behaviour towards work. The document with the details of the new process should be submitted not later than 2 wks. On the next learning launch, we've focused on the main priorities, by conducting a survey, because of this we gained clarity in our tasks and priorities, then we started training the frontliners of the new framework and processes. INSIGHT In doing the Learning launch tool, our team identified the cause of Frontliners failure in meeting the standard and the reason of unable to achieve customers satisfaction. By having a brainstorming among the groups we found the most effective approach, some issues and concerns that could arise were brought up that we need to look into so we can be ready on how to best handle it when it occurs. APPROACH I think what we could make differently is to do experimentation, now a days most of us are becoming impatience and tend to rush to get into a solution without having the time to fully understand the whole picture. For me it is best to dig deep more on the root causes of the issue to see the most essential part that we tend to miss sometimes. We can have more
discussion about ideas after the frontliners tried out and evaluated the new procedure before implementing. Inviting employees who has first hand experience on the work itself, will lead to a discovery as it unfolds.
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22,028 | Reflection – Story telling
Challenge & Selection Storytelling as a tool for communication is very effective in day to day life. I intend to use this tool on a regular basis. This is an extremely powerful tool, as we all know communication solves half the complications in any problematic scenario. I work with an OEM which designs, manufactures and sells mobility solutions. Ours is a very old organization whose inception dates to early 1931’s. As a byproduct of ages old organization came the legacy system. The pace at which the world moves towards customer keeps the market very volatile and the competitors keep chasing for ensuring their survival. In this situation there was a strong need for the organization to change its way of management. But the biggest issue was to make the people across the organization accept the change which will turn out to be painful in the initial teething period. The mindset change became the challenge and we understood that it is not an easy task to make people accept the new ideologies. Thereby we wanted to align the organization by effective communication and thereby make them accept the ideology. We decided to choose storytelling as the tool for ensuring effective communication. Because storytelling has the power to create impact on the masses and thereby communication will turn out to be successful. Application I have a lot of experiences using storytelling, let me share one interesting story in the journey I’d mentioned above. We had two major changes to be driven across the organization. One was the policy level migrations and the other was related to day to day management of activities. The toughest was to convince people about the day to day management. In the initial stages we failed in selling the concept to the masses. But soon we realized that people will not be able to accept the concept until they understand the bigger picture and about the benefits derived out of doing this. We started with implementation in pilot areas where the situation was found to be convenient and people were ready to accept change. As planned the implementation started yielding result and now we started putting in the thoughts of management and created success stories. We were very concentrative in making sure that the story brings out the key buying factors of the project. The story was then taken to masses. We started impressing the people through our campaigning using the success stories. These success stories were so impactful that people were able to relate it to their routine. The biggest advantage of this was, we were able to make people visualize the end-result and benefit of the project though the success stories. Insight & Approach As explained in the application portion, the strategy /approach we had chosen was very realistic. People should be able to relate the story which is being told to their routine life. When this is done, they’ll be able to understand our key buying factor and thereby the communication becomes effective. The success of communication lies in the fact that the intended information is transferred to the recipient of the same. This has proven to be very successful in our case since we used storytelling combines with the positive support of a success story / case study.
This finally had an overwhelming response from the entire organization and the transformation journey was a great success which was possible only because we were able to align the entire workforce by the power of storytelling. I strongly recommend the usage of storytelling as an effective tool of communication and problem solving.
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22,029 | Reflection – Mind Mapping
Challenge & Selection I´m a simple person, who wish know better yourself, and my challenge is to improve my own life. I lived abroad for three years, and during this time I didn´t work on professional projects. Now, I must come back into my career and the same time that makes me happy and enthusiastic, the fear, confused and insecurity full me and paralise me I need to guide my actions to maximize assertions between my personal satisfaction and needs, saving time and money. To support me in this challenge I choose use the tool Mind Mappping to visualize and identify opportunities and questions about my own career and professional future. Application I start the process by choosing the central thema "Career". I had several possibilities, for example, to improve myself in my current professional field, to completely change my professional field or even to become myself an entrepreneur. So I branched out my career map with these choices and each of them with the following questions that I also learned in the Design Thinking process: "What do I know about each of these subjects?", "What if I knew?" and "What did I still need to know"? For the ramification of my current profession, I have enlisted my experiences and abilities. For the option of complete career change, I mentioned a new career option with which I identify myself and the option of entrepreneurship, I identified that there could be many options. Through a search in my own professional history and also a market update, the subjects listed in each of the opportunities clearly showed me the longest and the longest route and the effort to reach each stage. Insight & Approach Knowing and being able to use the Mind Mapping tool through the knowledge acquired by Design Thinking allowed me to graphically visualize career options, as well as the effort to put myself in the direction of each one of them, which allowed me, in a more practical and understand the size of my challenges and identify what would be the best alternative for the moment, which in the end was to seek more knowledge to update me and maintain my current career, since a career change at that moment would require much more effort and uncertainties. This tool is very useful, even to help me internalize the knowledge of the subjects that I still need to study.
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