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Chesdin Harrington Design Thinking for Innovation Reflection – Storytelling Challenge I’m a student who aspires to be in a business role in the future. However, I possess no true business experience or academic background that would signal I’m qualified for a career in business. The key to my candidacy is my extracurricular activity that has exemplified leadership and management qualities throughout my college career. In order to enhance my qualifications, I must be able to tell a story through my experiences that displays my capabilities. In the interview process for particular jobs, storytelling is the most important piece to someone’s candidacy. Selection The design tool Storytelling is very applicable to both of the factors described above. Storytelling is the opportunity to take your listeners, whether it is your employees, your superiors, your customers, or an interviewer, on a journey that shows logic, emotional connection, and a larger purpose. Application In the guest lecture it talked about the idea of solving a problem vs. creating a cause, and that’s something that really resonates in the application component. When telling a story it’s important to gain an emotional feeling from the audience that allows them to relate with a cause rather than just the problem being solved. In applying this to the job search and interviewing, I have realized how well I can tell a story, more specifically my story, if I tell it the right way. Many employers are looking for people who show resilience and an eagerness to learn, and I have stories that explicitly show both. One of the videos recommended we maximize our success by having a learning mindset, a broad repertoire, and customer empathy, or in other words understanding what value you can bring to the customer (or employer depending on the situation) as people, not just in a business sense. Insight The first time I started having behavioral interviews for scholarships and jobs, I didn’t perform well because I had never focused on clearly telling my story. I knew the story front to back with every minor detail in tact, but the way I told it left a lot to be desired; it lacked power. As I had more experiences with interviews I began telling it better with more emotions, the obstacles I overcame, and ultimately how those obstacles were the most important part of my experience, and that I desire more obstacles to follow. In the lectures we learned that “learning only occurs when we step away from the familiar.” In other words, go towards uncertainty and learn. I couldn’t agree more with this approach and when telling my story, I learned that employers, people, etc. love to hear this type of approach to new things. Chesdin Harrington Design Thinking for Innovation Approach Through my experiences in storytelling, I’ve undoubtedly learned a ton about how to effectively tell my story through practice. The ineffectiveness of the story in the early part has helped me shape the effectiveness of the story now. However, that’s not something that can be as flexible as I begin a career. In a position that needs innovation, or in the process of getting a job that I need to be able to tell a story powerfully, I won’t get more than one chance typically. For that reason, this class has set me up well to think about how to tell a story well, with all the components of planning and execution that contribute to a quality story. From the guest lecture I learned about the three elements of a quality story: 1) logic 2) emotional connection 3) larger purpose. I also learned about wanting to create a cause that people could identify with, not just solve a problem. I learned that I must know my audience, give a clear sequence of events, provide moments of reflection, and ask and answer questions along the way. Audiences need data, hard facts, and recommendations, but the space in between these elements is where the creativity of storytelling can truly be mastered. “Learning only occurs when we step away from the familiar,” and I’m well on my way to learning as I continue to step away from the familiar in approaching new classes and concepts that I have no experience with.
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21,567
Girl child at the school Challenge: I live in a developing, democratic country which is one of the fastest growing and exciting economies in the world. While, my country has made significant progress in many areas of health, education, nutrition, sanitation etc, there are still many problems of inequality, poverty, unemployment that continue to exist, although the numbers are coming down. One area that continues to pose a challenge is school drop outs of girl child by the time she reaches middle school (age of puberty) especially in very poor families. Girl child education is one of most important social need in today’s world. Only an educated girl can fend for herself, provide for herself which gives her the freedom to grow and exploit her full potential. I want to use design thinking approach to find a solution for this problem Stakeholders: The parents, the child herself, teachers, neighbourhood, society at large, availability of NGOs, role models Stakeholder map Selection: Two tools that I would use in my research 1. Journey mapping 2. Visualization a) Short summary of the tool: Journey mapping: Journey mapping covers the entire journey and the touch points the girl child undertakes from preparing for school to return back home and some of the various touch points. This will be a useful tool to identify possible problem areas that can be addressed to solve the issue of school drop-outs. Visualization: visualization techniques are one form of design thinking tool that helps to identify and articulate the challenges face and make them vivid. Also the possible options are also made vivid Application and Insights Journey mapping will help me identify the possible touch points that would be a moment of insights. For instance The key touch points of insights would be  School uniform and books – very poor families may not be able to afford  Availability of other girl child to accompany- taboo to send the girl out after she reaches a certain age alone to school in conservative villages  Availability of other girls in the class  Access to private washrooms for girls – many a times this is a big issue  Availability of lady teachers – some village schools may have all male teachers Visualization would help me to vividly depict the challenges and opportunities present. Depicting of the school infrastructure would unearth potential problem areas. Similarly, visualization of girl child continuing in school and going on to make a better life for her will encourage school participation. Visualization also will help to depict student-teacher interaction, availability of safe space in school, social support availability, role models, sufficient play area etc. Approach: Journey mapping and visualization will be the two tools I would use to understand the challenges of girl child drop-outs from school, ideate possible options and look at an available range of options for the stakeholders to choose themselves. I wouldn’t make any changes to the tool selection next time around too as I am satisfied with the results.
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21,568
As part of the assignment, I would like to first reflect on the concept of visualization. For me, visualization is the translation of mental representations into visual images, when a person consciously imagines a desired situation or object for the purpose of their physical embodiment. It helps me to more vividly imagine this or that situation. I use this example a lot in my profession. I'll talk about this a little later. Thus, this method allows you, as it were, to make information or something else more understandable not only for you, but also for others, when you want to explain something. Let's go directly to the task. I will use logo design as an example. Task: the customer came to the designer to design a logo for the company. Selection: I have selected the element of the visualization. Since this will help to transfer my ideas from my head, for example, to paper and express them more specifically for the customer. Application: I will start my work with a client briefing. A brief is a short survey of a client about what kind of logo he wants to get, what his company does and what values it has. Having received answers from the customer, I analyze all the information and the first ideas appear in my head. This is where the visualization method helps me. I start to make small sketches on paper in order to show them later to the client. Thus, it will be easier for him to understand my ideas: he sees the drawing itself, presents it as a logo and analyzes whether it is suitable for his logo. Insight: Visualization allows you to build communication with the customer faster. After all, I will not just tell you about my ideas, but I will show them on paper or mockups. Approach: Perhaps I would try to sketch the logo almost as soon as the idea pops into my head. This would speed up the process.
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21,572
Reflection – Mind Mapping Challenge In my line of work, which is teaching, mentoring, and doing research, I always find it challenging to provide a big picture of a research question to my students, especially my undergraduate advisees. I always find them lost and puzzled after deciding on a research theme or topic. Hence, I always look for ways on how to jumpstart their research initiatives. With the attention span of students getting shorter and shorter, a visual representation of their research topic will allow them to see what they are doing and in what direction they are going. In addition, prior to engaging the researchers in their work, mind maps allow us to craft the focus of our work while acknowledging constraints on time and resources. Selection A visual representation such as a mind map can provide a bird’s eye view of how we approach a research question. This tool provides us the opportunity to look at the state of the art as well as the research gaps that can be addressed. This also encourages collaboration among the team members. Application Once my student has selected a research topic or theme, I asked them to create a mind map of their topic. Generally, the main topic is broad so that we can capture the current landscape of the topic or the technology. The first mind map will be on the topic itself and how it branches out to more specific sub-topics. There will be a series of meetings between me and my students to try to improve the map and ensure that we have captured the interconnectedness of the topics. The students usually work in groups to solicit contributions from their peers. After the mind map of the topic, we create another mind map on the state of the art and the available literature. This allows us to identify the current state of research initiatives, research gaps, what other researchers are doing, and procedures used. This will allow us to plan our activities and processes that will eventually have novelty and does not duplicate the works of others. The two mind maps will be used as our guide as we commence our research activities. Throughout the implementation period, we continously assess our outputs and our efforts and compare these to our mind maps. The comparison will tell us whether we are doing the activities as expected or need to adjust along the way. Sometimes, we also update the mind maps if necessary. Flexibility and adapatability is very important in a highly creative atmosphere with a lot of uncertainties. Insight Mind mapping is an effective visualization tool that immediately provides the big picture of a research undertaking or any project. It offers a common ground that keeps everyone aligned with the project. Approach Since I learned about mind mapping, I have included this in the courses that I teach. I want to give students alternatives on how to approach a particular research question by looking at the bigger picture using mind maps. In this way, they will be able to realize their potential contributions to their field of interest. This activity can be easily integrated in any class or course. Anybody can do this. In fact, I encourage my students to use this tool beyond the classroom. It is a powerful tool for visualization especially in a collaborative environment.
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21,573
Example Reflection-Visualization Current Challenge and Innovation Tool Selection Currently, we face challenges related to the flexibility of direct collection of materials that are sold to Contractors from sites across the country. The main challenge is arising form the fact that materials need to weighed and witnessed at site in order to be sold by weight while minting control over existing materials until transferred to buyers or Contractors. The weighing process includes the use of portable scale that is as portable at it sounds, creating major difficulties in operations and limiting the flexibility of expansion of direct collection of materials from sites. I selected Visualization since we need to visualize the proposed optimized alternative processes. It is important to visualize these ideas and concept to gauge its applicability and feasibility in accordance with our operations. Yard users including customers, areas supervisors, sale administrators were included in the process of brainstorming and proposing alternative weighing processes and methodologies that are compatible, flexible, and controllable. Application Current situation is visualized by a drawing sketch to better understand the ongoing challenges and identify potential improvements within the process. Questions asked to stakeholders to prepare for the idea generation were; What are the main current challenges and where do they fall within the process? What can be done differently at each of these stages? Can the entire process be modified to better fit our needs? And how? Feedback was combined and alternative processes were sketched based on the team’s insights and ideas. Graphs were reviewed multiple times as it was reviewed by the team until a modified proposed optimal process was agreed on. Insight and Approach Visualization helped everyone on the team to see and identify all challenges within the process including stages that they don’t necessarily be involved at directly. It also outlined the challenges at each process stages which helped with brainstorming different ideas for each step In addition, through the utilization of this tool, it was realized that ideas once sketched did not only help to visualize and assure mutual understanding but also streamlined other ideas and modification to that same idea. That created better quality ideas that what was solely shared previously. The ultimate result was an optimized process with many improvements based on the best version of each idea. The benefits to this tool exceeded my expectation which gave me more confidence to utilize it on different challenges or ideas generation sessions.
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Design thinking is a process for creative problem solving. Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it? In employing design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It also allows those who aren't trained as designers to use creative tools to address a vast range of challenges. The process starts with taking action and understanding the right questions. It’s about embracing simple mindset shifts and tackling problems from a new direction. Design thinking can help your team or organization: • Better understand the unmet needs of the people you’re creating for (customers, clients, students, users, etc...). • Reduce the risk associated with launching new ideas, products, and services. • Generate solutions that are revolutionary, not just incremental. • Learn and iterate faster. Design Thinking Applications: Design thinking is applicable no matter your role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help you develop innovative solutions based on the needs of your customers. See case studies showcasing the impact of design thinking across a variety of industries and practices. Phases of Design Thinking We teach the phases of design thinking as linear steps, but in practice the process is not always linear. Some of these steps may happen several times, and you may even jump back and forth between them. Moving through the phases of design thinking can take you from a blank slate to a new, innovative solution. • Frame a Question—Identify a driving question that inspires others to search for creative solutions. • Gather Inspiration—Inspire new thinking by discovering what people really need. • Generate Ideas—Push past obvious solutions to get to breakthrough ideas. • Make Ideas Tangible—Build rough prototypes to learn how to make ideas better. • Test to Learn—Refine ideas by gathering feedback and experimenting forward. • Share the Story—Craft a human story to inspire others toward action. When done right, design thinking will help you understand the mindsets and needs of the people you're creating for, surface opportunities based on these needs, and lead you to innovative new solutions starting with quick, low-fidelity experiments that provide learning and gradually increase in fidelity.
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Brett Schmader Using Storytelling to Gain Attention from Teenagers Challenge and Selection As a high school student, it is very challenging to grasp the attention of my audience as they are grumpy, tired teenagers. When I’m presenting, I am constantly turned off by my audience as half won’t listen to me but at least look my way and the other half simply puts their heads into their phones. Although some teachers try to prevent this issue by having a designated place for phones so they are forced to pay attention, it just turns into all of the class looking at me but not listening. I needed to find a way to present that gained my audiences full attention, so I started using storytelling. Storytelling is a great tool that I have incorporated into my work. What’s great about stories is the need for a beginning and an end. Once the beginning has started, it’s hard to leave before the end. As the plot thickens, people can’t stop listening to find out the resolution of the story. This tool has helped me gain the attention of my audiences as I present my school projects. Application In my US History class this year, we were learning about the Civil War. My teacher gave our class an assignment to make a presentation about a battle during the Civil War. I chose to do the Battle of Gettysburg, as I had already known a bit about it. I knew it was a historic battle and a huge victory and turning point for the Union. When making my presentation, I decided that telling a story of the Battle of Gettysburg would be most effective to teach my audience about this event and get across the information I needed to. I started with introducing major people in both sides of the army such as Robert E. Lee and George G. Meade. After a brief description of both, I decided to go from the perspective of the Union Army and George G. Meade because I believed they would make for a better story and help my audience understand the battle better. I then started the story off during their preparations for the battle. During this time I went over their battle plans for their defense against the Confederates. Meade had just been appointed General of the Union army, so he had a lot to prove going into this battle. I then went through the actual battle mostly focusing on the Union side and going over all their struggles and achievements during the battle. I ended my story off when the Union finally forced the Confederates to retreat back to Virginia. Insight and Approach I have learned many things about the storytelling tool by using it for presentations. Throughout my presentation, I noticed how my audience actually seemed to be listening. Their heads were up and eyes directly on me and the board. I even got a couple of questions about my presentation after I finished which rarely happens. This new activity from my audience shows me how useful storytelling can be for presentations. I even quizzed a few of my classmates about the battle and my presentation and they all did great answering my questions showing me that not only did they listen, but they also gained and comprehended the information. The storytelling tool proved to be very effective for presenting. To go with quizzing my classmates, I also asked for some feedback about the way I presented and if the storytelling method was effective. They definitely liked the storytelling method, but they all suggested that for future presentations, I should try to make the story more relatable to the audience. One told me to either continue the story a bit longer or add on at the end about how this event relates to us, being the United States, or what outcomes have come from the battle. Now, I will approach my storytelling presentations a bit differently for the future. Instead of only focusing on a story for what I am presenting on, I will incorporate more relatable parts of my subject towards the audiences I am presenting to. With these improved results, my presentations will without a doubt engage and teach my audiences effectively.
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21,580
Reflection:​ ​Visualization Christopher​ ​Thorborg Challenge I​ ​work​ ​in​ ​software​ ​sales,​ ​focused​ ​around​ ​customer​ ​experience​ ​and​ ​the​ ​discussions​ ​that​ ​are​ ​had​ ​can be​ ​quite​ ​complicated.​ ​The​ ​conversations​ ​occur​ ​in​ ​a​ ​discovery​ ​workshop​ ​and​ ​often​ ​include​ ​many customer​ ​stakeholders​ ​in​ ​different​ ​roles​ ​ranging​ ​from​ ​doers​ ​such​ ​as​ ​marketers​ ​to​ ​high​ ​level management​ ​like​ ​CMO’s​ ​and​ ​also​ ​multiple​ ​areas​ ​of​ ​the​ ​business​ ​like​ ​IT​ ​and​ ​Marketing.​ ​With​ ​this comes​ ​a​ ​few​ ​challenges;​ ​how​ ​do​ ​I​ ​facilitate​ ​these​ ​discussions​ ​to​ ​uncover​ ​requirements​ ​and​ ​needs while​ ​also​ ​capturing​ ​all​ ​the​ ​relevant​ ​detail​ ​in​ ​a​ ​way​ ​that​ ​makes​ ​it​ ​easy​ ​for​ ​me​ ​to​ ​process​ ​later. Second​ ​to​ ​that,​ ​how​ ​do​ ​I​ ​then​ ​articulate​ ​those​ ​recommendations​ ​back​ ​to​ ​the​ ​customer​ ​in​ ​an​ ​effective way​ ​that​ ​not​ ​only​ ​everyone​ ​will​ ​understand​ ​but​ ​also​ ​will​ ​buy​ ​in​ ​to. Selection I​ ​selected​ ​Visualization​ ​from​ ​Week​ ​1​ ​to​ ​help​ ​me​ ​through​ ​my​ ​customer​ ​discovery​ ​and​ ​workshop. Visualization​ ​is​ ​the​ ​idea​ ​of​ ​using​ ​visual​ ​aids​ ​such​ ​as​ ​pictures,​ ​diagrams,​ ​slides,​ ​etc​ ​to​ ​stimulate​ ​and use​ ​the​ ​right​ ​side​ ​of​ ​the​ ​brain​ ​to​ ​enable​ ​more​ ​creative​ ​thinking​ ​and​ ​imagination.​ ​This​ ​is​ ​important when​ ​we’re​ ​looking​ ​for​ ​possibilities​ ​and​ ​trying​ ​to​ ​imagine​ ​what​ ​a​ ​new​ ​solution​ ​might​ ​look​ ​like.​ ​In​ ​this case​ ​we’ll​ ​be​ ​using​ ​it​ ​to​ ​map​ ​out​ ​their​ ​customer​ ​experience​ ​and​ ​without​ ​using​ ​visualization​ ​it’s extremely​ ​difficult​ ​to​ ​identify​ ​any​ ​gaps.​ ​It’s​ ​also​ ​a​ ​great​ ​way​ ​to​ ​get​ ​better​ ​understanding​ ​and engagement​ ​from​ ​an​ ​audience.​ ​It​ ​allows​ ​us​ ​and​ ​even​ ​the​ ​customer​ ​to​ ​get​ ​a​ ​deeper​ ​understand​ ​their requirements​ ​and​ ​often​ ​uncover​ ​requirements​ ​and/or​ ​gaps​ ​they​ ​didn’t​ ​even​ ​know​ ​they​ ​had​ ​as​ ​you’re looking​ ​at​ ​the​ ​entirety​ ​of​ ​the​ ​customer​ ​experience​ ​and​ ​not​ ​just​ ​specific​ ​parts. Application There​ ​were​ ​two​ ​main​ ​examples​ ​of​ ​when​ ​I​ ​used​ ​the​ ​tool;​ ​the​ ​first​ ​was​ ​in​ ​a​ ​Workshop​ ​when​ ​I​ ​was doing​ ​Discovery​ ​for​ ​a​ ​prospect.​ ​We​ ​needed​ ​to​ ​understand​ ​where​ ​the​ ​gaps​ ​were​ ​in​ ​their​ ​Customer Experience​ ​and​ ​how​ ​our​ ​solution​ ​and​ ​software​ ​could​ ​fill​ ​those​ ​gaps.​ ​The​ ​whiteboard​ ​and visualization​ ​helped​ ​us​ ​map​ ​out​ ​the​ ​current​ ​customer​ ​experience​ ​and​ ​allowed​ ​us​ ​to​ ​easily​ ​find​ ​those gaps​ ​by​ ​seeing​ ​the​ ​experience​ ​as​ ​a​ ​whole​ ​and​ ​then​ ​identify​ ​which​ ​parts​ ​needed​ ​attention.​ ​By leveraging​ ​the​ ​whiteboard​ ​it​ ​really​ ​opened​ ​the​ ​discussion​ ​to​ ​all​ ​roles​ ​and​ ​parts​ ​of​ ​the​ ​business​ ​who were​ ​then​ ​able​ ​to​ ​contribute​ ​and​ ​question​ ​the​ ​experience​ ​in​ ​a​ ​way​ ​they​ ​hadn’t​ ​been​ ​able​ ​to​ ​do previously.​ ​The​ ​first​ ​image​ ​shows​ ​the​ ​different​ ​stages​ ​of​ ​the​ ​customer​ ​in​ ​blue​ ​and​ ​the​ ​customer experience​ ​in​ ​red,​ ​the​ ​black​ ​oval​ ​highlights​ ​the​ ​area​ ​for​ ​improvement. The​ ​second​ ​example​ ​was​ ​going​ ​back​ ​to​ ​show​ ​our​ ​findings​ ​and​ ​recommendations.​ ​In​ ​this​ ​session​ ​we took​ ​what​ ​we​ ​had​ ​on​ ​the​ ​whiteboard​ ​and​ ​made​ ​it​ ​digital​ ​and​ ​presented​ ​in​ ​a​ ​easy​ ​to​ ​read​ ​format.​ ​This diagram​ ​not​ ​only​ ​captured​ ​what​ ​was​ ​on​ ​the​ ​whiteboard​ ​but​ ​also​ ​included​ ​our​ ​recommendations which​ ​were​ ​the​ ​boxes​ ​that​ ​were​ ​filled.​ ​By​ ​having​ ​the​ ​unfilled​ ​and​ ​filled​ ​boxes​ ​it​ ​was​ ​very​ ​easy​ ​for everyone​ ​to​ ​see​ ​how​ ​much​ ​our​ ​software​ ​could​ ​improve​ ​their​ ​customer​ ​experience,​ ​and​ ​you​ ​don’t even​ ​need​ ​to​ ​look​ ​at​ ​the​ ​specific​ ​experiences​ ​to​ ​see​ ​how​ ​much​ ​of​ ​an​ ​improvement​ ​out​ ​software​ ​and solution​ ​would​ ​be.​ ​(Examples​ ​are​ ​blurry​ ​because​ ​there​ ​real​ ​customer​ ​use​ ​case) Insight The​ ​whiteboarding​ ​session​ ​in​ ​the​ ​workshop​ ​allowed​ ​the​ ​Customer​ ​and​ ​me​ ​to​ ​identify​ ​that​ ​their customers​ ​experience,​ ​once​ ​they​ ​became​ ​a​ ​customer,​ ​was​ ​really​ ​lacking.​ ​Because​ ​it​ ​was​ ​visualized, not​ ​only​ ​were​ ​we​ ​quickly​ ​able​ ​to​ ​identify​ ​specific​ ​areas​ ​of​ ​improvement​ ​but​ ​it​ ​really​ ​opened​ ​their​ ​eyes across​ ​the​ ​entire​ ​customer​ ​experience.​ ​Visualizing​ ​the​ ​experience​ ​also​ ​helped​ ​facilitate​ ​discussions not​ ​only​ ​about​ ​the​ ​current​ ​experience​ ​but​ ​also​ ​the​ ​future​ ​experience.​ ​For​ ​example​ ​they​ ​immediately identified​ ​they​ ​wanted​ ​to​ ​start​ ​sending​ ​Birthday​ ​and​ ​Anniversary​ ​emails​ ​to​ ​keep​ ​their​ ​customers engaged​ ​throughout​ ​the​ ​year.​ ​Having​ ​this​ ​insight​ ​now​ ​meant​ ​I​ ​could​ ​come​ ​back​ ​with​ ​a recommendation​ ​that​ ​focused​ ​on​ ​improving​ ​their​ ​customer​ ​engagement​ ​once​ ​they​ ​became customers.​ ​Also,​ ​because​ ​we​ ​identified​ ​that​ ​together,​ ​the​ ​customer​ ​knows​ ​they​ ​need​ ​a​ ​solution​ ​that solves​ ​for​ ​that. Approach Next​ ​time,​ ​I​ ​would​ ​leverage​ ​Storytelling​ ​when​ ​I​ ​go​ ​back​ ​and​ ​provide​ ​my​ ​findings​ ​and recommendations​ ​to​ ​the​ ​Customer.​ ​I’ve​ ​highlighted​ ​how​ ​important​ ​Visualization​ ​was​ ​to​ ​capture​ ​and present​ ​back​ ​the​ ​gaps​ ​in​ ​the​ ​Customer​ ​Experience,​ ​but​ ​then​ ​taking​ ​that​ ​to​ ​the​ ​next​ ​level​ ​using Storytelling​ ​would​ ​really​ ​help​ ​elevate​ ​the​ ​conversation.​ ​Then​ ​it​ ​goes​ ​beyond​ ​just​ ​talking​ ​about specific​ ​experiences​ ​and​ ​becomes​ ​more​ ​of​ ​an​ ​overall​ ​vision​ ​of​ ​what​ ​the​ ​new​ ​Customer​ ​Experience might​ ​look​ ​like​ ​and​ ​this​ ​is​ ​much​ ​easier​ ​for​ ​the​ ​Customer​ ​to​ ​buy​ ​in​ ​to​ ​especially​ ​when​ ​presenting​ ​to higher​ ​level​ ​management​ ​or​ ​the​ ​c-suite.
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21,582
Learning Launch Challenge I am a process engineer and use to work on industrial equipment improvement for which we have sensors etc that helps us gather a significant amount of data which we can then analyse and draw evidence of drift/wear/etc, and best action to be taken. I have recently move into another division of the company and looking after technical service improvement & innovation for personal medical devices. Here the challenge is very different, we still can collect data from the equipment, but we also need to understand how the consumer/patient is using it, and what are the most important features or functionalities to trouble shoot and to innovate or create new solution. Our challenge is to create solutions that can be adaptable to different people needs, so we needed to come with a solution that has different options to better serve our customers. Going to commercial manufacturing of new devices implies fully customised new production equipment which come at a high cost. Selection We have initially worked through all the data we had but this was not relevant to our needs, analytical data were not the way to go, therefore we engaged into design thinking approach. After doing ethnological survey/interviews we identified different profile and needs amongst each. To validate our hypotheses, we decided to go for learning launch using prototype and small number of testers. Application For our first learning launch, we decided to focus on a specific profile, and execute option/customization of device for self-monitoring of sugar level in blood for diabetic kids. We had originally identified kids as a gap in our consumers range, and during the surveys we realised our equipment were not adapted enough for them and came with different possible options to make them more kids friendly. We prepared 3 prototypes of each of these options (from physical change to the device like lighter weight battery, smartphone application or kids friendly interface and new colours). We then proceed to introduce these options to new panel and gathered their feedbacks Insight By applying the learning launch tool, our team identified the most valuable new options/features for young customers, based on scalability of the most popular options we were able to activate further development, and refined our feedback via additional prototype testing and then manufacturing and commercialisation of these. In the meantime, we moved to the other profiles we had identified and looked first at all the options which could be produced same process equipment which helped us to move even faster to build the prototype. Approach Given the need for real consumer feedback regarding practicality and appeal of the options (especially for young kids) the learning launch using prototype they could use and bring along seemed the best approach to be able to communicate the options clearly to the young consumers.
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21,583
Challenge Our company was looking to address a key challenge experienced by corporates in oru country which is they all want to be innovative and develop new ideas and solutions to improve business efficiency or develop new products but no amount of training and skills development has been able to get majority of the companies to see any significant increase in innovative solution development. Tool selection and application The team selected to conduct extensive surveys and interviews of key executive and staff members in many organization without our capital city. These interviews and surveys generated a large amount of raw data that required further analysis to identify patterns and trends of internal and external experiences regarding these challenge areas. Mind mapping was selected as a tool to conduct analysis on the collected data. Mind mapping assisted the team to identify patterns such as many corporates had well established processes to identify innovation opportunities but they experienced a large number of opportunities that were not approved for piloting. Mind mapping provided a tool to document the insights of interviewees and survey participants to postulate why there was a high rate of failure or declines. Some of the established trends included low appetite for risk by internal project managers and high confidence thresholds required internally to perceive a particular solution as feasible. Insights Gathered and approach The outcome of the mind mapping tool was that it was clear to understand that corporates are strong at identifying unrealized potential opportunities for innovation but the inherent nature or corporate processes and staff members was a low risk nature as such, there was not enough entrepreneurial risk taking required to identify potential solutions to proceed for further solutions development. This insight created the opportunity for our business to conceptualize our service to use open innovation to take identified gaps and externalize them to have external entrepreneurs develop solutions. On success these entrepreneurs are able to present back these innovation opportunities to corporates. An alternative tool that could be used in the subsequent interviews is the pinwheel approach to determine the reasons for low project acceptance. The wheel petals could be some of the early reasons identified and they rated how much each identified reason influenced the low success rates. This would create a probability table of the influence of each factor and enhance the outcomes of the mind mapping analysis.
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21,587
Challenge & Selection I work in sales for a company that manufactures a product used in picture framing and for display cases. This quality product has many desired properties that look much better and last far longer than competitive products. However, due to manufacturing processes it’s more difficult to work with when making display cases. Sales are strong in picture framing applications but there is plenty of room for growth in case fabrication. Few case fabricators are willing to invest the extra attention required and many do not offer it as an option to their customers. Customers lose out on quality product and we, as a company, lose sales. The challenges I face involve increasing sales of this product among fabricators and I used mind mapping as a tool to assess viable strategies. Application I explored What Is and looked at patterns in interactions with fabricators, their customers, and other stake holders and influencers, such as designers and art consultants. Ideally I would work with the rest of my sales team to gather the data, but due to time constraints for this assignment I took this on as an exercise to share with the rest of my team (and build upon!) at a later date. One tool I used was journey mapping. Through journey mapping recent customer experiences, I found that they faced multiple hurdles before they got the desired display cases made with our product. Friction is due to a variety of factors, including conflicting information on the internet and resistance by case fabricators unwilling to work with our product to refer potential customers elsewhere. Looking at the value chain was another tool I used in this exercise. Distribution is an additional factor which is influencing flow (or lack thereof). Many reputable fabricators buy directly from manufacturers and have little or no interest in purchasing from one of our authorized distributors. Offering select fabricators to buy directly from us, and therefore increasing their margins, could potentially grow our business. Insights and Approach While mind mapping is far more successful as a group effort, this exercise helped me lay down a foundation on which I can invite the rest of my team to participate and build on. Simultaneously, I can take steps to gather more data, such as reaching out to fabricators that align with our company’s values and who pride in making quality products and offering excellent customer service. I have also been actively connecting with fabricators who, inadvertently or not, have provided misleading information to their customers. Although sometimes difficult conversations, I was pleasantly surprised to see positive changes and results. This included deleting erroneous information from websites and partnering with other vendors experienced with our products. This is just the beginning of an undoubtedly significant learning experience. I will be sure to include the others on my team from the inception on future mind mapping projects, as this tool is far more affective when multiple points of view are involved.
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21,588
Design Thinking for Innovation Reflection Challenge and Selection I am a college student who is pursuing an undergraduate course in Production Engineering. I was recently introduced to a technology called 3D Bioprinting where tissues, and other biostructures can be ‘printed’ layer by layer to form a 3D final structure. Although the ultimate goal of the industry is to be eventually able to ‘print’ a human organ that can be transplanted into a human body, the technology is still very new and we are many years away from such an application. Lately, I have been thinking of starting a project with a small group of like-minded students, in the field of 3D Bioprinting. However, the path is far from clear and we have been contemplating the feasibility of such a project with the time and financial constraints we have as students. To mitigate the problem of lack of clarity and to set a clear starting point, and to set achievable goals that adhere to a realistic timeline, I decided to draw out the main thoughts we have regarding this, using a mind map. The idea was to use this tool to at least have a better understanding about the ‘What is?’ of the situation Application Please find the mind map I constructed in the next page. Insight Creating the mind map, required me to think deep about my motivations, aspirations and about the technical practicality of the whole thing. I feel I was able to eliminate several cognitive biases such as the confirmation bias to a great degree as I feel such biases are more prevalent when thoughts are just passing through the mind like clouds. Writing things down forces the mind to actually think and dissect a thought- its causes, effects and everything in between. I was able to have a better picture about the ‘What is?’ of the situation and also insights about ‘What if?’ which I can use for the next phase of planning. Approach Although this is a technology and research-based project, design thinking is very relevant as the whole project revolves around the interaction and contributions of people, especially since we are working as a team. Since every member of this team brings a different skill to the table and since the project would be crippled without even one of the team members, I feel a great starting point, even before actually starting the project would be to encourage everyone in the team to build a mind map, paying special attention to their motivations for embarking on this project. Finally, all the individual mind maps can be combined into a single “master mind map” for the project as a whole.
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21,589
Example Reflection - Story telling Challenge and selection In my work area, storytelling is one of the most powerful tools that exist, I’m an audiovisual communicator and last year I had to build a campaign for my faculty, they wanted to promote the process of the third high quality accreditation, but we found out that students did not feel a connection with the faculty, and they were feeling indifferent about whatever that could happen with the accreditation. Application I used storytelling in this project twice, the first time was when I was making the pitch to win the campaign, we told a story about how difficult it was to produce a short film as a student and how people don’t ever realize that. We are full of stories, like how we almost died in a car in the middle of the nowhere, or how we had to build a chicken coop to destroy it after two days, we made them see how much we struggle as a students, we made them laugh and we made them feel disgust, that’s how we won the campaign. Insight and Approach We started by talking with the students, we discovered that they also feel ignored by the college and that no one valued them, we then decided the insight of the campaign would be “the real story is behind the movie” and we would tell the stories on the set of their short films. We also made t shirts with the most used quotes on set, and we discovered that film students in my faculty love stickers, so we designed a pack with 3 hard lessons of the career, the students were pretty happy with all that, so they started to share in his social media the copies of the campaign and taking photos with the T shirts and that’s how they start to feel seen and how they felt that they belonged. This campaign lasted for 6 months, it had a big impact in how the students felt about themselves. This also was an opportunity to tell their stories, the ones that no one gets to hear.
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21,590
“Print Anywhere” Learning Launch – Reflection Challenge: I am working for a leading automotive company. We have 10,000+ printers globally. Our team manages global printing operations. Users of our company print millions of pages per month. The issue is lot of prints that contain Confidential and Secret information will be left on the printer trays. This is a serious concern for management. Exposure of key information will cause legal problems and lead to competitive disadvantage. The second issue is environmental. We are wasting lot of paper because users are printing and not collecting the prints. How can reduce paper wastage is the question. The side benefit of reduction in waste printing also reduces overall costs of printing. Selection: We have few options. 1) Clear unclaimed printed paper every evening 2) Store the print jobs in Printer hard drive and let the users release 3) Use the Innovative Solution which is convenient, Easy to use and Secure with no manual intervention. We worked with the vendor and asked for innovative solutions. We selected a “Print Anywhere” or “Follow Me” print solution, where you can print and go to any printer and release print jobs using company Badge. Application: Now we have solution in mind (not literally), we want to prototype to prove the concept. We quickly acquired the Servers needed for the solution. Recruited volunteers for testing. Prepared test Cases. Solution was ready in 2 weeks. Volunteers enrolled their badges in the system and tested their print jobs and print functions per test cases. The proof of concept was a success. We got confidence that “Print Anywhere” solution works. We want to do a Pilot Program to see if the solution works beyond proof of concept. We then extended implementation to 3 IT buildings. Initially we have few minor hiccups, but we are able to handle them quickly. It was great success. Insight: Users loved “Print Anywhere” solution. It gave them freedom of going to any printer in any building. I conducted the Survey and 90% of the responders Strongly liked it. Since only the person can print with his/her badge, it is very secure. They can go to any printer in the building or any other building with this feature enabled, so it is convenient. If the users don’t print within 24 hrs., those jobs will be deleted automatically. This reduced the printing volume by 15% and reduces our printing costs by 8%. Great success story. Scaling: With success implementations in IT buildings, we decided to scale it globally. First we implemented in North America and then extended to Europe, Asia Pacific and other regions. Overall, we used design-thinking concepts to prototype the idea and test it before launching.
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21,591
Challenge & Selection I have used the tool visualisation or visual thinking to the student community to explain the different concepts in my subject. The stake holders for studying in my college are students from different back grounds such as from rural or urban cities, from rich or poor and from good institute or from poor institute. Some may be fast learners and some may be slow learners. I have used the technique to improve the learning skills of the students and easy to understand the concepts. Application I taught recently the concept of 3 D printing technique, for that I have taken the group of students directly to the facility which is available in our institute . They can able to see the machine and able to see the process. so they can able to visualise the same and able to grasp the concept easily. They were allowed to practice the same. Insight & Approach By doing this practice they can able to grasp the concept easily and even one group started doing their design and fabrication project in that particular process.so I find this tool is usefull.
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21,593
Visualization Challenge & Selection Visualization, or Visual Thinking, is my favourite tool. Usually, when I have any kind of problem (in my private life or during my job) I use this method to identify and define possible solutions. I use this approach often with our customers, who are PVC windows’ sellers, but also when I have a problem inside my company with my coworkers. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of coworkers to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions. Application I start the process by creating a simple graphic, where I will draw from any existing material available to understand the environment and, after, the problem. The existing material may be operational or procedural documents, training materials, marketing materials, or strategic tools to applicated in a particular contest. If materials are not available, then I conduct informal interviews with one-three of the managers and employee of my company who serve as my main points of contact on the initiative. Often, grafics that I use have a name, like: Swot Analysis, Business Model Canvas, Scor Model, Pro & Contro, ecc.. When I meet those people, I talk with them about what kind of action we can make for the wellness of the company and many times this result a very good method. Insight & Approach The graphic gives the diverse group of coworkers a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. Together, we can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work. Visualization is cool.
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21,594
Assignment Cost-o-vation in the Administration activities: Innovation that gives your Customers exactly what they want and nothing more. Laptop instead of Desk top. Example Reflection – Learning Launch Challenge I am a member of my organization’s Procurement team and our Innovation team has challenged each member of the Organization for Cost-o-vation in the Administrative activities. Cost-o-vation is the Innovation that gives our internal customers exactly what they want and noth- ing more. Our Administration currently provides a Desk Top Computers to each employee. The current challenges of the Pandemic have made it imperative for employees to work from home. The challenge is to introduce Lap Top use by employees in place the current Desk Top to increase the efficiency. Will focus on trying to uncover what the internal customer considers exactly what they want. Selection Having gone through several design thinking, I am ready to try learning launch tool. The learn- ing Launch is a tool to quickly test an idea. Application In the first phase of design thinking process, I took a look at the current reality ie “What is”. In doing so, I amassed data on the current situation. I wanted to see if I could influence an idea which could give our internal customers exactly what they want and nothing more. The first thing I needed was a hypothesis. I had got an idea, to relate to our internal customers that had this specific problem. They got a pain, a customer pain that I am going to try and solve. That's what I think. So, the hypothesis is, offering Lap Tops to Employees. My idea meets that need better than the current alternatives because, Desk Tops are not suitable for Work from Home For this I contacted some employees and got their view of the alternates that they considered as the best solution, with a short survey. For the second learning launch I focused on gaining clarity about their view as to what amount they considered appropriate as compensation should the Organization decide that a onetime payment be made for the employees to buy their own Laptops, that they could use for Official work, with a short survey. The process involved coming up with, what are my key customer execution and defensibility assump- tions. Learning launches involve figuring out what customer need is so burning that someone is going to buy your answer to that need. Most learning launches involve getting out there and talking to cus- tomers, very, very quickly. The purpose of a learning launch is to get the truth and then the truth either confirms or dis-confirms the assumptions. The truth is so important because in most cases the truth saves money or creates value for money. It must be true for me to have this urgent need to solve this problem. Why will the idea, under what circumstances will the idea be a bad idea? Why will someone not buy this solution? And I make a list of this, of disconfirming facts. I search for them either in conversation. I walk in the shoes of the potential customer ie., the employees of the Organization. People with different mindsets bring different knowledge to the process. If few of us are a team, and we go out, and we see and observe something, we will see something different. My cognitive processes will prevent me from seeing things which I don't believe or know and so is applicable for others. A small, diverse is adequate So we'll all see different things, and therefore, we've got to share and collaborate. My favorite person on the team is a skeptic. Skeptic is important to protect from confirmation bias. There was this situation as how many customers, potential customers do we need to talk to? For the activity it was decided to divide the stakeholders into group of 5-6 participants each representing a different area of interest. Each group receives a poster-size copy that they can write on directly or use sticky notes to make comments. I give them two-three questions to answer. The learning launch is a success when they get several persons to say what the assumption were true. The ques- tions were open ended such as: 1) What key elements are missing in the current scheme of things? 2) What change is required to improve the situation? 3) What key insights do you have of the solu- tion. I give 20 minutes to each to discuss the questions. We thus begin a conversation Insight As each group report out, I record the commonalities in the insights of each group I create a view that combines the shared and new insights. The more valuable aspect of the activity is the shared insights and shared learning that occurs while working to define the problem. Approach If the assumptions we go out and gather facts, they're more likely to be true or more likely to be true. If my idea is not suitable, which means I change my idea, amend it and keep going. Or put the idea in a trash can, while it's not a real trash can, it's a make believe because I put it on the shelf, because later it may be valuable. A learning launch is not a failure so long as we learn something. Ideas are like sand on the beach: plentiful. There will always be more ideas. If a learning launch doesn't work, so long as we are learn- ing, it's not a failure, it's not a mistake. I put my idea into hypothesis, figuring out our key assumptions. Customer, execution, design the test, do the test, confirming data we continue development. Discon- firming, I would pivot or put it on the shelf. How long's it going to take and what it's going to cost? Learn- ing launches can be quickly and cheaply implemented. I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities.
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21,597
CHALLENGE AND SELECTION: The challenge which I came across is that we come across a lot of people who do have mental health issues but do not tend to take the treatment or are unable to do so from the renowned professionals. But it is equally important to give importance to both physical and mental health which is lacking in the society. For this, I would like to use the tool of Storytelling which can help one to display out all the attributes of a product. To highlight the unexpected results and generate new perspectives; draw the conclusion and summarize the key findings. Also identify the relevant factors of influence that constitute the basis for a new or improved product and analyse it in a targeted manner. APPLICATION: We see a lot of people having mental health issues but do not tend to take treatment from professionals. This is because of in-office treatment stigma, lack of awareness and availability. But it is important to give equal importance to both physical and mental health which is lacking in the society. So, I came up with an idea of mental health app with professionals like psychologists, psychotherapists, counsellors. Along with professionals we also include caregivers because they play an important role in the treatment process. The app also includes personality tests, mood trackers, positive quotes and many more features. Through the app we can reach out to large group of people with 24/7 availability at their comfort level. INSIGHT AND APPROACH: It can help the users to connect with mental health professionals through an online platform and engage in therapy sessions and activities like personality tests, mood trackers, and other additional features. Through the app we can reach out to large group of people. By including activities to boost the spirit of the users like mood trackers, personality tests, in-app rewards to increase motivation and providing help to the caregivers through this platform, the users can get additional benefits. It is important to give mental health equal importance with physical health and make the treatment available to everyone.
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21,598
Visualization  Tool  for  an  Internet  Product       Challenge  &  Selection     I  am  a  co-­‐founder  of  an  internet  startup  that  is  in  the  domain  of  classified  ads.  It  serves  the  purpose   of  connecting  buyers  and  sellers  of  apple  products.  It  aims,  on  one  hand,  to  help  people  finding  the   best  deals  on  apple  products  and,  on  the  other  hand,  to  help  individual  or  professional  sellers  to   meet  the  largest  pool  of  buyers.  Since  this  is  very  niche  area  for  classified  ads,  it  becomes  extremely   important  to  generate  new  ideas  to  keep  the  user  base  increasing.  By  far,  it  is  at  the  stage  where  it   allows  sellers  to  upload  their  product  details,  photograph,  contact  details.  It  also  allows  buyers  to  go   through  all  the  products  and  apply  their  search  filters.  Both  services  (product  uploading  /  product   search)  are  free.  My  main  challenge  here  is  to  better  understand  both  customers’  problems  and   ways  through  which  I  could  solve  these  problems  with  the  objective  of  bringing  more  users  and   sellers  to  my  portal  and,  finally,  making  it  grow.  The  areas  I  want  to  improve  are  UI/UX,  Customer   Service,  Ease  of  Access,  Credibility  to  my  portal.   Having  my  startup  described,  I  decide  to  choose  “Visualization”  tool.  Customers  insights  being   extremely  important,  I  may  be  able  to  solve  their  problem  in  a  way  that  adds  value  to  my  customers.   Since  I  am  in  with  both  sided  market  (buyers  and  sellers),  it  was  extremely  difficult  to  apply  all   solutions  at  one  go.  I  had  to  customize  in  a  specific  way.  Who  would  tell  me  the  exact  tailor  made   requirement  for  customers?  Customers  themselves.  They  will  come  in  unique  ways  to  give  in  their   insights.  I  believed  that  using  visualization  tool  could  help  me  get  things  more  concrete.  Virtually  all   the  people  who  own  apple  device  or  want  to  own  apple  device  are  my  customers.  That  is  why,  I   wanted  to  closely  see  and  imagine  what  kind  of  users  and  sellers  I  was  dealing  with.  That  can  lead   me  to  what  kind  of  needs  they  have  in  terms  of  UI  and  customer  service.  In  other  words,  I  had  to   personify  buyers  and  sellers  that  used  or  would  use  my  website.       Application     To  start  defining  who  my  customers  were,  I  asked  them  various  questions  about  their  personalities   and  objectives.  I  asked  them  to  assign  their  personality  to  the  personality  of  any  animal  of  their   choice.  I  asked  them  associate  themselves  with  celebrity  of  their  choice.  Besides  that,  I  learned  them   while  using  my  portal  too.  I  asked  them  about  what  all  things  that  they  think  helping  them  and  what   all  features  actually  can  be  associated  with  their  characteristics.  To  Find  out  what  is  missing,  I  asked   them  the  different  questions.  I  asked  them  to  map  their  characteristic  with  their  favourite  celebrity.   For  users,  I  insisted  in  questions  about  what  they  aimed  when  searching  for  apple  device  and  how   did  they  decide  which  one  to  choose.  For  sellers,  I  explored  questions  about  their  marketing  efforts   and  how  they  decided  about  their  marketing  initiatives.  After  considering  23  buyers  and  8  sellers  I   was  able  to  draw  their  personas.  Then,  I  could  separate  them  accordingly.     I  separated  “buyers”  group  in  two  main  ‘Personas’:  1)  big  sellers  (more  hierarchical  and,  generally   outsource  part  of  their  marketing  initiatives  to  a  promotion  agency);  2)  medium  and  small  sellers   (less  hierarchical,  usually  do  all  of  their  marketing  activities  by  themselves,  trusting  a  lot  on  free   social  media  promotion)  and  individual  sellers  (No  hierarchical  and  promotion  based  on  personal   contacts  and  social  media  promotion).     Regarding  “Buyers”  group,  I  divided  it  also  in  two  different  groups:  1)  users  that  focus  on  iOS  devices   2)  users  that  want  to  own  mac  computers  3)  users  that  focus  on  wearable  devices.     Insight  &  Approach   Visualization  tool  allowed  me  to  better  understand  my  customers  and  the  creation  of  ‘Personas’   made  me  think  in  a  much  more  clearer  way  about  them,  their  needs  and  their  main challenges.  Defining  who  they  were,  let  the  task  of  defining  what  were  their  unspoken  needs  much   easier  and  certain.  Taking  those  personas  into  account,  will  make  my  marketing  efforts  much  more   focused  and  my  learning  about  my  customers  much  more  effective.  Now  I  know  that  I  have  to   approach  differently  to  each  one  of  my  personas.  For  sellers,  maybe  I  could  start  with  medium/small   ones,  once  my  website  is  new  and  my  marketing  budget  is  not  that  big  to  compete  directly  with  big   media  companies  (accessed  by  big  institutions  promotion  agencies).  For  buyers,  I  have  to  consider   the  differences  in  the  objectives  of  each  group,  once  the  message  of  simply  “acquire  knowledge”   doesn’t  fit  to  users  that  aim  certificates.     Despite  learning  a  lot  about  visualization  tool  and,  consequently,  about  my  customers,  I  believe  I   could  have  learned  more  if  I  had  interviewed  more  people  and  used  more  pictures  and  drawings  to   better  visualize  my  personas.  That’s  exactly  the  next  step  I  will  take,  in  order  to  enhance  my   customers’  and  business  insights.
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21,602
Page 1 of 2 Mind Mapping Tool Challenge & Selection I work in a large technology company. We’re looking for a new Training Management tool instead of the existing tool which currently does not meet the organization’s needs. The tool involves many stakeholders from different groups and functions. Over the past year, many complaints have been made regarding the current tools issues (bugs), and mainly lack of compliance to today’s training requirements. People are not happy with the current solution, and hope for a better one as soon as possible. We need to address the needs of the trainees, their managers, content managers and information system personnel. Another business requirement is business intelligence, or analysis of the data. I think a mind mapping exercise would bring together the different requirements, expectations, experiences, pains and needs of the various populations which use the tool. We need to address both the frontend and backend business processes. Leading such a journey where all participants define their needs, and share with others, would help improve the design of the new system and provide a more wholesome business solution. Application I will create a list of people of each stakeholder group:  Employees (Trainees)  Managers of trainees  Content managers (connect experts who define the courses/tasks)  Executives (managers who pull the data and need to get insights about progress, problem areas etc.)  Information system professionals (developers, project managers, quality assurance, integrators) I will conduct a session to explain all stakeholders, what is required from them in the mapping (analysis) process. I would show an example of a mapping of another process/system, so the mapping concept and exercise is clear, but people are not “fixed” (limited to) on the exact items in the sample. Then, I will schedule a session (~3 hours), where each group meets and internally goes over each participant’s mappings. For example: all the content managers meet, and go over each mapping. The deliverable of this session is to create 1 map of all the agreed items all the content managers think may be relevant (they don’t have to agree on everything. Items would be discussed later with the other teams). The IT professionals meet as a separate group, and provide a map of their own. The next step would be to create mixed groups, where each participant “advocates” for the needs and views of his base group. The final step is when all groups meet in one room and conduct a discussion Page 2 of 2 about all the inputs and insights which were revealed in the prior meetings. The deliverable is a set of high-level requirements which encompasses and supports all major needs of all stakeholder groups. Insight & Approach The process which brings all stakeholders together to a discussion, where issues and new ideas surface, is crucial to the success of any large scale project (software or not). Sharing information, understanding others’ point of views and needs are a must. Sharing information visually is a powerful tool and is intuitive and easy to grasp. Marking clearly the different entities, different flows of information, different needs of showing/collecting/analyzing the data is very helpful for every stakeholder to understand his/her own needs, and their relationships to the needs of other stakeholders, which them may not even be aware of. (For example, the way the data is defined in the database would make it easy or difficult to pull later for analysis purposes). In terms of improvement in the future, a possible variation of the process would be to shorten it, by skipping the 2nd step where all stakeholders of the same domain meet. The main step would now only be mixed groups (one person from each stakeholder group). This method might result in more openness to ideas and concepts of others, instead of arriving ready with strong positions after completing the meeting of each stakeholder group separately. *Example of Mind Mapping from the Coursera course
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21,603
Reflection – Storytelling Challenge I work in Change Management for a large government organization that provides compensation benefits for workplace injuries. We are an organization with a generally older, long-serving workforce but also a very culturally diverse workforce, as our main office is in a very diverse city. Recently, because of a legal obligation, we had to implement a plan to be able to record customer’s pronoun preferences. This both required design thinking in the best way to record customer’s preferred pronouns in our case management software, but also how we would approach the topics of Gender Identity and Gender Inclusivity in our work. This was a challenge because it would require our older and culturally diverse workforce to have an understanding and sensitivity to issues of gender identity and gender inclusivity. Some of our staff may be from a generation or culture where these topics are not understood or talked about. Selection When looking at the challenge, we decided that we needed to capture our employees’ attention and have them emotionally connect to the plight of someone who may not have a typical gender identity. Thus, we decided to use storytelling. We needed to tell the story of why customer’s ability to have their preferred pronouns recorded and for our staff to be sensitive to their gender identity and expression was instrumental in having a positive customer experience. We wanted this storytelling to result in a behavior change of recording and using the customer’s preferred pronouns and being sensitive to issues of gender identity. Application To capture our staff’s attention and to help them build a connection with customers who may have diverse gender identities, we told the story of one customer’s journey with our organization. This customer had a gender identity that did not match their sex-at-birth (and their legal identity documents). We described in detail how every time they called our organization as part of their benefits claim they were called ‘Sir’ or ‘Mister’, even though they identified as female. We described how this made them feel increasingly angry and hesitant to interact with our staff. Then we described how it impacted and delayed their return-to-work which affected the length of time we were paying benefits and therefore impacting our costs. This approach proved to be very effective in rolling out this initiative to our staff. In post- implementation feedback we had data that indicated that staff understood why the initiative was being implemented and also measured very high levels of commitment to follow process and be sensitive to diverse gender identity. It also drove engagement with a corporate intranet blog post related to the initiative. Insight The approach of storytelling that I selected was not because I understood design thinking, it just seemed at a gut level the best way to have employees connect with a topic that may not impact them but is deeply impactful to some of our customers. The outcome of using storytelling in this initiative reinforced to me how effective it is in creating successful change and anchoring a behavioral change to the emotional experience of a customer. Now that I have taken this course I understand why storytelling is such an effective tool in design thinking. Like the video on storytelling indicated it is something that can unite and ignite people. It can create lasting adoption of change. I am even more resolved after this course to incorporate the practice of storytelling into my change management activities. Approach One approach that would have made storytelling even more effect in this initiative would have been to conduct ethnographic research with customers who had diverse gender identities. Understanding their customer journeys and their day-to-day lives could have informed storytelling to make it even more impactful and powerful. In addition, it could have informed our design of pronoun collection in our case management software to make that experience better for customers.
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21,607
Learning Launch Challenge The main challenge is to achieve to create a new tool that is a model for the company so that they can identify what are their main failures in the value chain, placing eight main variables that are divided into primary activities and support activities, of this way to have a bank of possible questions. Also applying new statistical and market study method, having the bases very clear, the beta would be on its way to be applied to companies that are willing to apply the questionnaire. Selection The tool I select is the launch process, which is the expression of a launch of hypotheses with foundations, after finding the key assumptions in order to be able to be clear about who the consumers are going to be, the execution plan, have the legal defenses of the information collected must be confidential, and it has to be scalable to cover more market in the long term. I use it as it serves as a guide to do the alpha release of the questionnaire I am working on. The reference is from week four of the video module “Learning Launch Tool”. https://coursera.org/share/b24116a7056d612fea431aa168bcfd87 Application To put the tool into practice to be able to apply the questionnaire, what I need is to have the entire question bank ready with solutions to the value chain, in this way I already have a reference to which sector and number of companies the questionnaire will be applied, Then I end up selecting a specific companies willing to carry out the questionnaire, which are ultimately two companies, then continue and understand their specific need, which are the improvement of processes within the management of the value chain, in this way a solution is created and plan in place for companies to make use of those recommendations described. Finally solve the need of companies to identify strategically, the relationship process and improvement of all areas of the company. Insight With the experimental launch it was possible to confirm that the companies are willing to apply the questionnaire and thus achieve better control of the value chain. The answers provided gave data that serve to improve the proposed questionnaire. But the challenge was achieved, meeting expectations and thanks to the launch tool it was a very executable plan. Approach What I would do differently would be to combine this launch tool with the visualization tool, if I could more optimally trace the development process and identify where I am, provided that I have more solid bases to launch any new product to the market.
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21,608
Challenge & Selection I am a corporate Behavior facilitator and use story telling all the time, in training sessions. It helps me to set context to the program or sometimes to transition from a topic to another. It could be used to drive attitudinal change too. There are techniques like Medicic effect, wherein we can derive the learning from stories which is not related to the industry. For example, a story of dinosaur extinction to set context for “Change Management” module. Employees find meaning and can relate to these stories and share their own experiences which they may not have articulated earlier. I use their feedback and experiences to understand their aspiration and guide them to draw a plan to fulfill their interests. I use these strategies to understand what works best in different conditions, to gain independence and give clear directions. I was once approached with a training request. The audience was group of frontline leaders who had 5-6 people reporting into each one of them. These frontline leaders were recently promoted owing to their high performance in the individual contributor’s role. However, in due course of time, most of them were missing their deadlines in the new role and often spilled their work onto the next day. This was affecting the team dynamics and ultimately impacting the trust within the team. Application I shared a story with the group about a farmer who had 2 horses. The farmer who was extremely proud of his 2 horses and were part of his identity since they helped him with all his chores – tilling the land, carrying his family from a town to another. He passionately loved his horses and could not imagine a day without the horses. One day, the farmer discovered oil on his land, he was extremely jubilant. He sold his land and became a millionaire overnight. The farmer bought his own Brand new luxury CAR. But guess what the farmer did out of happiness. He tied his car to the horses and preferred the horses to drawing the car instead of driving the car himself. What stopped the Farmer to drive his own Dream CAR? I pause at this juncture of the story to derive reactions from my audience – the group of new frontline leaders. The story has a huge impact on the group. The reflections from the group about the “farmer not letting go of his horses” was similar to the current group not letting go of their earlier work assignment / past achievement. Insight & Approach Well, it is indeed an eye opener not just for the audience but also for me. The participants not only are now more open to learn the skills that will help them to delegate and empower their downline, but also are drawing a plan for themselves, to learn new skills. The approach of story telling was relatable and helped me to connect strongly with the participants. The group was comfortable to share their fears or reasons of “Not delegating”. The group is aware of the possibilities which they have not explored due to lack of time. What started off as a story, ultimately led us to explore possibilities, understand our own apprehensions or emotional blocks and be open to new learnings. The policies are also being revamped to engage the aspirant frontline leaders, to support them with the transition so as to achieve higher trust within the teams that they will handle in the future. The journey was satisfying for both participants and me, how stories amazingly allows us to gain our Strength by showing our vulnerable side.
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21,609
Storytelling Challenge & Selection Storytelling is about creating emotions and values, connecting with people through things that are meaningful. Storytelling is a great tool to work within a company. Storytelling is an even better tool to work on a business that work with people from different backgrounds and goals. I work in an English school for international students from all over the world. These students came to the United States to improve their English for different purposes. Most of them, have struggles and deal with a different challenge almost every day. They are not simple customers to work with, not because of their behaviors, but because it is very hard to find standards and common sense to understand their real needs and expectations. The reason why I chose storytelling to work with in this assignment, is because storytelling really helps our management group during brainstorming sessions and to come up with decisions that benefit our audience. Other than that, storytelling also helped me during my time working directly with students in our admissions office. I used to hear them, understand them and share stories that could somehow be useful to them and inspire. Besides knowing how important is to listen and talk to our customers, I also had the advantage of being an international student myself in the past. To be able to share my experiences with them, in most of the time, opened their minds to a brighter future. Because of the experience with our students/customers, it helped me to bring new perspectives during our meetings. At some point, other managers would not understand why something should be a certain way, but after telling them a few stories, it made sense to them. Application During my time working with admissions and students’ services, I spoke to a student that had no motivation and was thinking about giving up of her studies. She claimed that the dollar got very expensive comparted to her own currency and that she had no hope to improve her English and achieve a master’s degree (her primary goal). After spending some time hearing her out, I decided to open up and share my own personal story. I explained to her that I came from the same country as she did, studied in the same language school, and then under similar circumstances than her, I finished my master’s degree in a good university. After showing her the way and my personal experience, the student finished her studies, graduated from our school and got accepted with a scholarship to a very good university. After years, she stopped by my work and told me how our conversation changed her life. Storytelling was also used in a very important meeting with our CEO to review and update our prices and policies. Apparently, our CEO came to the meeting with a mindset, not willing to give up of her ideas. After hearing everything she had to say, I suggested something else and she totally ignored my idea. Once again, I tried to make a point, but this time, bringing a real person story and how this person would react if the new set of rules would apply. After that, the company’s CEO gave up of the original idea and we came together with a solution. Insight and Approach After taking this course, it made me realize how important is storytelling and how involuntarily I was already using it in my job. I feel confident of using this tool and I wish that all people could understand how important it is. Having more knowledge of this tool, will allow me to share my insights with colleagues and not only show them the way towards a better decision, but also make them apply for their daily work. To understand the cause of our daily challenges, allow us moments of reflection, create energy and passion among our team, and make them understand that there is always a way to solve our issues, it is important to use this amazing tool called storytelling. I have never been a creative person, but guess what? Great ideas come out of storytelling.
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21,612
1. Challenge: My challenge was to convince and involve all the community in oral health study. To initiate assessment and program planning processes and see them through to implementation and evaluation, the involvement and support of the community is essential. 23 schools were involved and 3286 children participated. We wanted to take a survey and clinical evaluation and give and educational lecture in each school. 2. Selection: I choose visual thinking, because as Angela Myer described in module 1, is a very creative way to analyze a problem, when you have to imagine something and you want to engaged a lot of people with different backgrounds, is easier to show a picture or a diagram. I choose school as a center of the challenge and put all the elements involved. We include family, teachers and children. 3. Application: We prepare a power point presentation with graphics to explain each school how we planned to do the study and it was simpler to explain why is important to all the community were involved and collaborate. 4. Insight: After the power point presentation we answered questions that parents and teachers asked, and that helped us to make some changes to improve the next presentations. Some things were not been considerate for us until they asked, and this allowed us to make positive changes. 5. Approach: I think visual thinking is an amazing tool, I´ll use to show the results of the study to the all participants, because I think they would like to see what were their contribution and I think they would feel proud of been a part of the study. Instead of a scientific paper, full of tables an numbers, very difficult to understand, the kids and their families, can see the results of the study in an infographic.
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21,615
Video Gamers Challenge Challenge: My husband and I created a website for video gamers in 1996 that is still online today. This website is a simple forum for gamers to talk about gaming consoles, general gaming, newest games in the market and so on. Since the 70's, more than 50 gaming consoles were released and in each year more than 3.000 games are released for the newest gaming consoles in the market (for example: Playstation 4, xBox One and Nintendo Switch). We realised with this data that the users from our forum, the gamers, needs an effective way to keep their collection lists well organized and updated. Selection​: Based on module 2, the video with Angela Myer, we decided to use the tool of ​Visualization​ to initiate a visual thinking process of this challenge. We created some drawings with sticky man figures to represent a gamer and the vast number of consoles/games and later a gamer able to organize better his/her own collection. From this first step into reality, we were able to understand what we needed to do next: interview gamers and learn if their needs were being fulfilled and how, empathize with their pain points and maybe reach some insights directly from the interview processes. Application​: During the Ethnographic Interview process, we asked the interviewees to draw a simple chart of how they organize their collection. This kept them from describing it with words, which is always a little confusing and ​really helped us​ not only to understand what was needed to help solve their mess problem but how to come up with an initial sketch of the architecture of consoles and games that were available. It's important to say that some of the interviewees didn't have any kind of organizational process whatsoever. After the data was gathered and we found some patterns, we created personas of the demographic types of gamers out there. The age range were between 10 to over 50 (35 years old being the average age), 2 out of 5 gamers were female, some of them were casual gamers, others social gamers, others serious and professional gamers. And, of course, for the personas we used photographs of real people to help us visualize and empathize better with our future customers/users. We also created some moodboards of the gamers habits and preferences, to keep the visual thinking running, while we started to come up with some insights. Insight​: This whole process was open-minded: In the midst of interviews, some interviewees reported that they regularly exchange games with friends and neighbours. We started with the assumption of creating some kind of games library, but after listening to our customers/users, we found that not only a library will be really helpful, but some kind of platform for them to sell, buy and exchange games, turning this project more into a network of game owners. Moving forward, we will design wireframes and possibly some rapid prototypes so we can test them with gamers and see if we need to iterate once more or we can start designing this platform for real. Approach​: Besides using the Visualization tool, we also made use of Mind Mapping, so the data gathered were right in front of us, stuck in our big wall. That approach made it so much easy to see the whole spectrum of the challenge, to learn its ups and downs, as well as seeing more clearly new ideas and having insights. I think that the mix of Ethnographic Interviews with Visualization and Mind Mapping really made the big difference to come up with a valuable and useful product for our customers/users.
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21,619
Challenge and Selection: I am a lab scientist in a Research and Development department of a pharma firm. We have different digital systems for getting any procedure and managing documents. These systems have been designed keeping in mind efficiency and larger organisation in mind. Also, these systems are designed by multiple stakeholders which are sometimes external vendors. I had to convey the difficulty users have to go through to use these systems. I was tasked with communicating this problem statement to a different functional unit. Therefore, I selected storytelling to convey impact on user’s lives due to the design of these systems. Application: Since I am a user, I have experienced fair amount of frustration in handling these two completely different systems. For a story, I started with a typical scenario in day-to-day lives of the user. I described in detail the time pressure the user is facing to complete the task and how these two systems slow down the entire process. I used metaphor of using two different pen to write a document. This information made the audience connect with the user and understand the problem with its context. Insight: I think to convey a problem statement a story can do the work of a 50 page documents in just a few words. In addition, storytelling in business is under-used. Approach: Next time if I have to convey a story, I would describe in even more detail about the feelings of the user at each stage. Since storytelling allows you connect to the emotional needs of the user. I believe emotion is a powerful tool to get the innovating teams on a single page.
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21,623
Storytelling Challenge & Selection Storytelling is a great tool that I use all the time. It helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. I am a founder of a production house and I have different clients, restaurant, corporate company, NGO.......etc. Every project has its own story, which always inspires us. And guide us to solve complexities of the social orders and life, touch us emotionally, enrich empathy, generate curiosity, nurture who we are, and amend our behaviour. I had a client Jenny, who was a new launch pet grooming shop owner. According to her high-end standard service & prices, and the market not yet recognized her brand. She failed to attract customer experience their service at the beginning. Jenny requests me to make a promotion video for her shop, and show me a lot of service packages, and excellent certified stylists provide full services pet bath with haircut. However, my experience told me, that cannot solve her problems. Application I show her a story from my friend, who is a chef, always love to enhance his dishes and develop a new dish. One day he invited me to try out his new dish, that he considers being his signature dish. And asked for any advices on how to promote it. I listened to the whole story about how did he develop the dish and the challenges during the creation. He spent a lot of time to fine-tune his dish, tried out different ingredients combination, slice them in different sizes and ways, compared the texture and taste by different cooking time. And Finally, how did he pick a name for the dish from about a hundred ideas. I rejected to promote his signature dish. But proposed him to promote himself to the public. Since the most charming part of the story, not the signature dish itself, but the crazy chef's passion and determination on food. Jenny totally got the point at that moment. Understand should not focus on promoting the service package or products, but how they care about the pets from their heart. Since many people treated their pet as a kid. They all considering how you treated their sweetheart like them. Finally, we focus the promotion on the happy moment of their staff interaction with different pets, made it fun with joyful music. It got great success, she got more and more customers became their members. Insight & Approach What I have learned from storytelling to my clients is everyone may have their fantastic story, but not everyone know how to perform it well. Sometimes we may forget the sight of the audiences. In fact telling a story, equivalent to communicate a message to your audience. And the best practice is always to know your audience, figure out how to deliver the message is more effective. Journey mapping is another great tool, which helps us study our audiences and identifying needs that customers are often unable to articulate.
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21,624
Challenge & Selection We have challenge to build one integrated system includes warehouse, tracking system and with financial data and when brainstorming a new product concept or evaluating a new feature idea during product design, note-taking sometimes gets out of hand—one can end up with pages of scribbles which are often more confusing than helpful. Mind maps are a great way to organize thoughts more productively. Because mind maps are two-dimensional in structure, they show us the shape of the subject, the relative importance of each point, and how the facts relate to each other. Being able to see all of this in one place helps us review information efficiently, remember it better, and improve creative problem-solving. Application Mind maps always start from a central point, which is the main topic, and branch out into subcomponents. Aside from hierarchical lines (the main branches), mind maps can also have relationship lines. These can be shown as dotted lines that indicate relationships between elements that exist on different branches.Although not pictured , mind map nodes can also contain images or icons. There’s no rigid structure to such maps. That’s what makes them great. They should be as free-flowing as a person’s thought process. After some research, team has a clear picture of what the system needed , the user design, and the companies’ advantage. Now, it’s time to figure out what the system needs to do and how it will do it. This system will need two types of integration: oracle and HP. What would they need in the app? More than likely the following with each breakdown:  Knowing integration points  Data will be integrated  Creating the interface Insight By applying the min mapping we designed and tested new created system. Through the learning process we got to improve our system function and design to meet users expectations also the new requirements/features as they recommended to have. By this system we become having unified one system contain all hardware and software assets with its mapping and users custody which facilitate our teams E2E efforts to calculate its lifecycle and total cost of ownership from owning the asset and till its retirement. Our management now have full authority to decide all actions based on info exported from this system and now we can take strategically decisions based on such unified system as example we can decide to change full systems based on such insights and data collected from reporting module added on this great system. Approach By applying the mind mapping tool another tool like visualization and storytelling directly applied in order to perform a more perfect results learning launch is another tool that I would be considered in the next steps. One of the reason is that a mind map can become unwieldy if not structured well, which can lead to confusion. Also, strong linear thinkers may find the radial thinking of the mind mapping process difficult to deal with.
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21,629
Visualization Challenge At the moment I am in my third year of university at the Faculty of Communication Design. This means that I am engaged in design, which is related to communication between people or the brand and the audience. I am engaged in the development of corporate styles, the creation of posters and covers, packaging design, layout and much more. And every year I do more than four educational projects on different topics. Each project must be presented. Presentation is the topic of this essay. Since a lot depends on the presentation of the project, for example, the perception of the project by listeners, the formation of their attitude to the project, and so on. Selection To present the concept of my projects, I use the visualization tool. It's convenient and fast. Most often, my projects have a complex unusual structure that is difficult to explain on the fingers. Application Students have only a few minutes to present the project. And in order for the project to make a proper impression, it is necessary that the teachers understand it. So I use visualizations in my presentations. These are usually pictograms. These are simplified black-and-white images that help to clearly see the mechanics of the project. My curator often uses pictographs in his projects, as they are not personalized, which means that everyone can associate themselves with these images. There is a visualization at the beginning of each of my presentations. In addition to pictograms, these are usually photos and thematic pictures. For example, when I talk about the target audience of the project, I try to show their photo so that the viewer can understand what I'm talking about. In addition, before starting the project, I am looking for references (pictures that are similar in style to what I want to do). I also show references in the presentation to help the viewer tune in to the right mood and understand what will be discussed in the next few minutes. Often references are formed into mudboards. Mudboards are mood boards that also help create the right mood. Insight When I first started using the visualizations listed above, I realized how it makes it easier to understand. I know everything about my projects because I've been working on them for several months. However, when I am faced with the task of telling another person about it in a few minutes, some difficulties may arise. But the visualization tool helps me with this. Now I use visualizations everywhere, for example, when I take notes, I make tables and diagrams, when it's difficult for me to explain my idea to a friend, I draw it, and so on. Each person has their own background, so when we try to explain something on our fingers, a person may not understand, because for each person the semantic coloring of words is somewhat different. However, when we use visualizations, everything becomes simpler and clearer. Approach In my field, visualization is a powerful communication tool. Therefore, I would not change anything in my approach to tasks. Unless in the future I will use this tool more and more often.
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21,632
Reflection – Visualization Challenge & Selection I chose the visualization tool because it is an easy way to connect and understand with the current problems of our potential clients. The challenge was to validate the needs of a customer segment of a new start-up company, contrasting the entrepreneur’s idea of the customer problem with real reactions that would help us define real problems. This would help us not only to define the current problems of our clients, but to evaluate positive reactions to solutions that were not considered in the initial vision of the entrepreneur. Application Group interviews (3 potential customers and 2 interviewers) were conducted in which flipboards were shown to customers with various drawings of characteristics of interest. In this way we asked them to order the drawings, placing the most problematic ones at the beginning, likewise they had the option to disregard those characteristics that really did not mean a problem for them. During the interviews participants were encouraged that they could draw the main characteristics of interest of the service that we want to design. The meeting turned from being an interview to a drawing workshop where we received a lot of feedback from people we wanted to serve. We had only black pens and paper on the flipboard, we did not want the interviewees to have an appreciation of art, we were looking to discover their needs. In this way we avoid that the drawings are criticized from an artistic point of view, but rather understood as a communication tool between the interviewee and the interviewers. Once the participants felt more confident, we divided into 2 groups: clients and interviewers. In this way, both groups began to work drawing the same characteristics, in order to be able to compare both efforts and discover new insights in our clients. This work also helped us to awaken in our clients the desire for other functionalities that they did not take into consideration. We quickly realized that the entrepreneur's initial view of the problem was not entirely correct, and important gaps were identified that provided insights for other key characteristics. Once the sessions were over, we were able to understand with certainty what our clients' problems were and what other desires they had that could improve their search and decision making process. Insight What we could understand after this exercise is that visualization serves not only to clearly show and communicate an idea, but to understand a problem or desire of any stakeholder in a company. It is important to generate empathy from the beginning to be able to receive all the possible opening of the clients. Since they do not necessarily have good artistic skills, after the drawing process many questions are addressed to understand the “why” of these solutions, so it is important to have ice breaking moments and not fatigue the customer. Approach Next time I would repeat the group drawing dynamics but mixing clients with interviewers, so that the interviewer can bring ideas and also ensure the participation of all clients and that are not formulating biased solutions.
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21,636
Example Reflection – Storytelling Tool Challenge: I work in a global multinational financial services organization as a talent development specialist. Many of the key stakeholders in the business are deep technical specialists and finance professionals. In assessing the benefits of some cultural or leadership initiatives, in general, there is sometimes a tendency for some of these stakeholders to focus on the harder metrics rather than the softer benefits of implementing some of these initiatives. They can be more easily convinced of the value of such initiatives by demonstrating the impact on financial metrics and bottom line performance (such as revenue and profitability) rather than on the softer metrics (such as increased employee engagement, innovation, enhanced client relationships, organizational goodwill in the market). Therefore, it can sometimes be challenging to get people to connect meaningfully to some of the initiatives that don’t have an immediately apparent benefit to the bottom line. The organization recently launched a new set of organizational values. Therefore, the specific challenge was how to get all employees across the organization to be aligned and supportive of the new values. The aim was to get people to really embrace and connect to the values, and to appreciate the benefits of living the values in their everyday work. Selection: I selected the storytelling tool. The storytelling tool ensures that the message is compelling, sometimes even inspirational, and that it is delivered in such a way so as to ensure an emotional connection with the audience. Through this medium, storytelling as a tool is a powerful mechanism to draw your audience in on an emotive level, and to ensure that they are taken on a journey which supports the achievement of the desired outcome. As we learnt in this course, storytelling is essentially a human-centered approach, which prioritizes the listener and their experience. As Julio Rose reflected in the video in week 2, “a good story at its essence, is simply conveying a message that has logic.” We also learn from Julio Rose that a good story is something that creates a cause; by telling an effective story, the storyteller should be able to align, inspire and unite the audience around the cause or desired outcomes. It should be clear then why I have chosen this as my tool for this challenge, since this tool could be a natural solution to encourage employee alignment behind our fundamental common new values. Application: Storytelling was used to garner support for the new values, by asking leaders and employees across the organization to record videos of themselves telling stories about why the new values were important to them, or stories of what the real meaning of the values were to them personally, or stories of where they had seen the values being demonstrated in practice across the organization. These videos were then posted on the global intranet and made available to everyone. This form of storytelling sent strong messages of support of the new values globally. The stories made the values real for employees, not just some words on a page. This built a sense of pride and true belief in the work the organization was doing. Having a meaningfully articulated story and purpose elicited an emotional response from employees, which allowed employees to really visualize the outcomes and benefits. I think most people who work for the organization already recognize and appreciate that we have an incredibly powerful brand and noble purpose which is about helping people to live a better life. Storytelling through the application of the values helped to showcase this purpose and brand in practice. By adopting and living our values every day we are well-positioned to help our customers to live better lives, which ultimately contributes to positive business performance. Insight: One of the key things that I have learned in this Design Thinking for Innovation course is that although design thinking is underpinned by some rigorous processes and tools, design thinking is fundamentally about people. It is an intensely people-centered approach, leveraging benefits from a deep sense of customer empathy. Storytelling allows insight from a humanistic perspective, it’s a tool that ensures a strong emotional response and connection to the audience. I have learnt that storytelling can provide a way of presenting a compelling business case in a relatable manner. Ultimately, this can help to shift the existing mindsets and behaviors of the audience. Approach: In this particular situation, I would not have chosen a different tool. I believe that the use of storytelling was an ideal platform to achieve the desired alignment and outcomes in this case. As we learn in the course, storytelling makes an effective emotional connection with the audience, and helps to reflect a larger purpose. In the video from week 2, Julio Rose reflects that “Storytelling is the difference between solving a problem and creating a cause.” The challenge faced here around garnering support for the organization’s new values was clearly something which was about creating a cause and not just solving a problem.
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21,637
Reflection – visualization Finding a solution! Challenge: to propose a solution to problem that an entire community have about how to manage part of the waste in order to be more concern about their garbage and the environmental. It involve different members or stakeholders and the challenge is find a simple way in which everybody involve can understand it and be part of it giving some ideas in order to execute them and overcome that issue. Selection: It was decided to make use of the visualization tools because it is a tool in which everybody can participate and easy to understand quickly, also it implies a brainstorming and the communication of all parties involve. Application: the first step taken was to show a base propose (taking all considerations and concerns of the all parts involve, it was an outside perspective) to the community, authorities and companies involve, in this base propose it was identified the problem and its causes, some actions that they could do and how it would affected to everybody in a positive way. You would see this base plan in the image attached. The next step was to take advantage in that reunion (showing the base plan) to make all of them understand the idea and the propose (and not seeing it as a problem of each group and not being relate) but also it was an opportunity to collect opinions and ideas of them and put it automatically inside the plan and use them to improve and achieve a master plan in which everybody are agree and feel part of it. Insight: this tool showed that when a lot of people are involved in something and they have to find a common way to get out of something is better to do it in a way that everybody understand clearly, quickly and feel part of it. Approach: Applying this tool to this kind of situation helps to see it as a capable tool to use not only in a personal way or small groups but also in a wider range, therefore, it would be use it again but making it stronger combine it with other tool. Note: Image attached in next page Made by author.
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21,638
Title:- A new approach. Challenge:- I worked for an NGO where we taught a bunch of kids around 25 children from poor income backgrounds various subjects and art. Being a chemist myself I chose science as a subject to teach them. It was only after a few months I realised that I kept verbally explaining them about the world of science and well at the end of the day the students seem more than confused and could not summarise the lecture. Selection :- . I knew in order to help them understand better and hence improving their performance I needed to change my approach. The tool that I selected for this was visualization the use of diagrams, pictures video references. This I realised could help them understand it much better as much of science is a process that interlinks one step to the other. Application:- So moving forward, I brought pictures I could find online and also certain video references. I used diagrams to help the children understand the working model and thus they could visualize it and hence we both were on the same page. To make it more interesting I simplified the drawings and help them draw by themselves on the basis of what they understood. The children soon started asking questions which was a sign that they were trying to understand the happenings. Insight:- By doing this I got 2 insights 1) Things like teaching have a greater impact if the sessions are interactive. 2) That you need to provide a starting base for a group of people to visualise the same thing and be on the same page. Any visual tool can help understand a subject of interest a lot better. Approach :- In future I am looking forward to create my own diagrams drew by me and also help install a projector and white board to help children understand better through video representation. I would also like to innovate a little more on the story telling aspect as this could engage them for longer time and without getting overwhelmed with a lot of information.
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21,642
STORYTELLING Challenge & Selection I can tell storytelling is a very useful tool. I work in an organization where we help those who didn’t have a good education due to circumstances like not having enough money to pay education or maybe people who just achieved their primary education and can’t get a good job due to their lack of work experience and knowledge. We help this people by getting them to work in things that anyone can do easily, like housework. Our customers get into our platform and search for the kind of service they want, and this will connect our customers and our workers. Now our challenge was to make sure our customers will accept these workers do the job for them, because of reasons like thinking they are not able to do this stuff or because they don’t have a graduation degree, etc. Even though we talked to them about the situation of our employees, some our customers were not so attracted to acquire the service. Due to this, my colleagues I spent more time with them talking about their situation and trying to inspire them and helps us improve the way of living of our employees and the circumstances they were going through. I can describe storytelling like a fundamental part at the moment we offer a product or a service. Storytelling in this process was such an amazing tool. Why? Well, with storytelling we get to share stories with people; we connect the stories with their feeling, their way of seen things, and somehow they feel identified. Application Well my story is the following. In our organization we talked to our clients about stories of people we knew before and other employees we have in our organization who went through the same situation and we also got some of them to share their experiences, in order to help them visualize and understand lots of people in the world go through the same circumstances, and also help them connect their selves emotionally by the stories we share with them. I can tell this tool was applied effectively, we saw the reactions on our clients while they were listening to the stories shared by the people we selected. They were so connected to them in some way and were identified. Insight Storytelling I can tell was like a really “wow” thing in this process. In the past we had some trouble in our organization when we were trying to offer people our services, we noticed there was something missing that will inspire them help others with less opportunity, of course we had lots of customers who were so good and were willing to help, but others didn’t feel the same way, but with storytelling I am convinced of how a story can connect people. Approach Definitely I will select this tool in every opportunity I have. I am so impressed in how you can feel with stories others share, it can be a simple story about your work day or a family day, etc. The way you make others feel the same way is priceless. Sharing with others a little story makes everything so good, I am so proud I got to applied this in my organization and my colleagues as well feel so good with this tool. What I will do different next time might be to share this stories through social media, we still want to help more unemployed, and sharing the stories through social media might a huge opening door to help our organization continue thriving.
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21,647
Reflection: Visualization Tool Challenge I am a master student in entrepreneurship and I have a small business of mills, my challenge was that my business was not improving as I wanted to increase our area of location and also our way of working to be closer to our customers. In order to overcome this challenge, we needed to understand our customers more and found out what they expect from us, but also to make the employees more aware of our goals and see together how we can achieve them. Selection As the design thinking is a problem solving approach, that's where the visualization as a design thinking tool came into play. The visualization tool is better for to achieve a sense of agreement and consensus with my employees and get things done as for to resolve my challenges, employees had to understand me and align their ideas with mine and it is better when we're looking at customers and we're looking at new user segments. My small business have used other design thinking tools like mind mapping tool when we wanted to collect information for the challenge of the best and strategic location for our business. Application I started by taking a day where I divided the employees into two groups where the first group accompanied and observed the clients from their home to our workplace, observe how the other group works, ask questions to the clients so that they can share their experience. The next day, as it was two groups of 15 employees each, each group made a presentation of yesterday's day after I mixed the two and made three groups of 10 employees to exchange on the observations made by each group before and I encouraged them to try to see what was missing and that everyone contributed in the exchange. Each group made a presentation of the outcome of the exchange made. The exchange took 1hour and they prepared together the presentation. All the presentation have been done by using photography to explain what they want to say, diagrams, power point with color on key points and so on. After those two part of presentation, we discussed together by trying to understand together our customers, what we miss within our business for to meet goals, in which area our services are needed, we discussed by using charts, diagrams, symbols, power point with color on key points and so on. Insight By applying the visualization tool, we have found that that the service offered to our clients should be improved, be more welcoming, and be closer to them by developing empathy between us. Start work an hour earlier but also open another work point close to our customers to reduce the waiting line and be closer to those who come from far away. The visualization tool proved to be effective even if the expected results are not the ones we found. We have thought that we need to expand our area of working but we found out that we need to exploit more the area we are in. Approach As I and my employees have seen the merits of design thinking especially this visualization tool in which our team came out more united, understanding more where we are heading, ready to implement the insights gained to improve our performance.
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21,651
Challenge About a year ago, I took part in the construction of the promotion plan for a new restaurant which was an undertaking of my sister — a great cook with a degree in foodstuffs commodity science. This task was assigned to me as to a graduate in the fields of marketing, finance and management, and, formally speaking, I was a consultant/advisor. A really solid promotion was needed given that the budget constraints were quite strong and the recession in the economy definitely gave no advantage to entrepreneurs. The main “input data" was that the restaurant  menu contained food mainly for families with children and for female companies (very little alcohol, lots of healthy dishes), and it was positioned as a place for healthy pastime. The expected proportion of female customers among the adult audience was around 60-70%. Selection I felt that there was a need to quickly put to a test some method of guerrilla marketing, since it is a set of low-budget and therefore affordable instruments. My strategy was the “word of mouth” targeted at the female part of our audience. At some moment I came up with a concrete type of how this could be realised. I asked the team: what if the customers learned about the place from someone who they have established trust with? The hypothesis was that, if they did, they would be likely to come around themselves, to try more dishes and to drop in from time to time later. I analysed different interactions that women have during a week/month’s period and came to the conclusion that an average woman visits the hairdresser’s with a certain regularity.  An average hairdresser serves from 6 to 9 people in a workday and has a wide “chat network”. Why not to use hairdressers as the promotion messengers? — I asked the team. The first concern was that if we paid local hairdressers to tell about us to their customer, it would be a risk, as they wouldn’t have enough enthusiasm to recommend us not having really been at our place. But then it dawned upon me that we could just invite the local hairdressers to our place for a day — for free. If they liked it — and we would do everything to ensure it — they would spread the word further to their regular customers who they chatted with while doing the hair work. That would cost a lot (which the team understood), but I suggested that we invited just a few hairdressers for free under colour of an invitation to a “random person”, and then saw the increase in the customer inflow. If the inflow was sufficient, we would invite all the hairdressers who we could cover. Now, as I have completed the “Design Thinking for Innovation” course, I can say that the method I suggested back then, was the “Learning Launch” — a pilot or an experiment carried out as promptly as possible to test an idea in the market. Application So we did invite four, and traced the results carefully. In the first month, almost nothing changed. In the second month, a slight increase was observed, but it was within the possible error value range. On the third month, however, we got +4-5% customers, which showed that the method chosen had worked well. We got assured in the efficiency of the Learning Launch that we had undertaken. In two weeks after our three-month experiment, we held a free-meal day for the hairdressers of our district and a few from other ones. There were around 15 that time, and it turned out later that their average rate of customer attraction and attraction period didn’t differ much, so the experiment had been very appropriate and illustrative. Insight The experiment showed me that, in order to reach out to your customer, you can use the “hack” of knowing them really well — in our case, you should learn what their needs and interactions are (the need to keep well-groomed and the interaction with the hairdresser, correspondingly). Approach I am happy to say I’m contented with the experiment made; in my future enterprises, projects and other endeavours I will continue acting promptly to test my hypotheses. The only thing I am eager to improve is the speed of transition from experiment termination to the full implementation. Last time it took two weeks to my team and me, and I hope that in the coming projects this time period will be reduced due to improved collaboration within the team and smoother communication with the “messengers”.
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21,652
LEARNING LAUNCH Challenge With a friend we want to create an enterprise with which people can automatically create custom-made legal documents they need to create a company, as we consider that the preparation of these documents is expensive and slow or of low quality. To know the importance that this idea can have in our potential target audience, we seek to be allowed in a business incubator, to know how entrepreneurs work, what they want to start a new business, verify how they approach the legal requirements and what need they feel as priority. This part of the project should not take a maximum of 2 weeks. We will focus on trying to discover who our target audience will be, their needs and entities with which they interact. Selection We have studied the design thinking methodology, so we believe that we can apply the learning launch strategy, where we will validate our idea and the first prototype created. Application To verify the need, we asked the entrepreneurs a series of questions: What documents do you consider important when formalizing the company? How do you get the documents to formalize the company? What experience have I had in that process? What had you found difficult about that subject? How would you solve problems between partners? With this we sought to test or rule out the assumption that these documents are either expensive and time-consuming or of poor quality. Subsequently, in the second and third iterations, we seek through surveys to receive the greatest number of comments and suggestions about the product presented, in order to improve the experience and meet the expectations of potential customers. This second stage lasted 2 more weeks. View With the first learning launch, our assumptions that the production of documents to formalize the companies is expensive and slow or of low quality was confirmed. In the second and third learning releases, we improved the user experience with our automated document prototype. Focus We consider that the tool used was the correct one. the fourth and final release should take into account the results obtained from previous learning releases. I offer excuses for any grammatical problem, as I do not speak English
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21,653
Storytelling Storytelling telling is an important human activity for sharing experiences, bonding and deciding on solutions through vivid verbal and visual accounts. I am a design student, and to develop each product, I conduct research, talk to people through various mediums. Listening to their stories, experiences helps me empathize with them. More often than not, these people consider us outsiders and find it difficult to trust us. The main challenge is to make them feel comfortable. During research, I spend a lot of time with these people, trying to understand their lifestyle, where they come from, their hopes and goals, and what their issues are. Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. I use this information as the base for my ideation and product development. Application When I was designing a pressure cooker, I went door-to-door, to different people’s homes trying to understand how they used the product. I met a lot of different people, mostly women who were homemakers. While talking to them, I realized that they weren’t very comfortable talking to me as they did not know me, so I would share my personal experience with pressure cookers to engage in conversation. I met a student, and I told her how I had never cooked before and just closing the lid was problematic for me, and she told me how she found it very heavy and we bonded over being bad cooks. Conversing with an older women however, was more difficult, because they thought a young student wouldn’t understand them. So, I shared an anecdote of how my mom once dropped the cooker because the handle broke off, and these women had so many anecdotes to share. Insight and approach Using the information I had received, I prepared storyboards, to show the use of pressure cookers. Storytelling wasn’t just a tool I used while gathering information, but also to display that information better. I believe Storytelling helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. Listening engages people; and empathy is an essential and fundamental component in the process. I think the next time I would approach a challenge in a similar manner, since it doesn’t just help in developing a better product, but also helps me grow as a person. During this course I learnt that my learnings as a designer wouldn’t just help me design better products but provide a better service.
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21,654
Reflection – Storytelling Challenge & Selection The first tool I used was the Storytelling tool. As a Learning & Development leader for 2 business units supporting more than 2000 employees with a 6 member team, I realized that while we offer a wide variety of learning offerings, very rarely did we do a good job of marketing our work to our stakeholders. Often, we are so involved in executing our day to day deliverables meticulously, we forget how involved some of our stakeholders are and whether they have the same understanding of the value we provide. I started using Storytelling as a tool which helped me structure my communication to stakeholders in a manner in which they understand the value being provided. Considering the sheer number of programs being run & time & mind space availability of our leaders, stitching together a crisp, succinct story of our work in regular intervals works well. Application I start the process by creating a straw man of the problem domain, in this case, lack of a well stitched together Learning & Development story for my leadership team. To develop this straw man, I will draw from existing materials available, like reports, mailers, feedback, participation, compliance and formal/informal discussions. The template I often start with also has a column on the left to identify partners and value chain providers and a column on the right to identify impact areas. For the activity, I will divide the stakeholders into different logical groups, based on the nature of L&D services being provided. I then invite my team to look at this format. Based on their observations, they start listing down all relevant L&D activities for the last quarter that impacts the various different stakeholders. I then challenge them with a few specific questions to ensure these points are being viewed from a leaders’ perspective. Responses to these questions will result in the top impacting areas that we would like to showcase Insight & Approach What I have learnt from conducting this exercise is that, while we engage in multiple different activities throughout the course of the year, and while all of them are relevant & important, there are always only a few that really catch the eyes of the stakeholders, that are directly aligned with some of their goals. This activity helped me & my team to keenly observe linkages of L&D activities with respective goals & priority areas of leaders and use this insight to stitch together a crisp story each quarter. This resulted in us publishing quarterly learning & development stories, instead of mere dashboards, which has resulted in a higher engagement in learning from our leadership stakeholders
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21,657
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21,659
Storytelling Challenge Storytelling is a key element when it comes to conveying your thoughts, ideas and plans. When a company needs to convey a message to an employee or an entrepreneur wants to convey his business ideas to an investor, storytelling is something that makes it or breaks it for them. With storytelling comes a myriad of challenges. A story must be gripping enough to ensure the listener stays attentive all the while and also convey all the nitty gritty details of the idea at hand. A story needs to be brief, yet rich in content. It is extremely difficult to ensure that all these factors are balanced out in the presentation one has created. Application When I had to present my startup idea to my investors, I was extremely nervous. I knew I was given one chance to prove the value of my proposed business but was very confused as to how to go about doing that. This was when one of my friends suggested the design thinking course. The main takeaway from the course was the storytelling module. So, from the module, I started planning out a basic structure for my presentation. It had to be brief, so I jotted down only the points that were extremely valuable. It turned out that what was of utter importance was my business idea and future metrics. I knew text is extremely boring. So, what I decided to do was fill the presentation slides with fun little images which would lend a helping hand to what I was speaking at that presentation. The images were mildly amusing and yet not too cartoonish that the investors wouldn’t take me seriously. The next thing I did that I believe was extremely valuable was provide each member of the board with a sheet explaining the minute details of what I was explaining. For example, for everything I explained, which obviously I had kept brief, the sheet would have slightly extra details, which I would refer the board members to when I explained the relevant details. I know that while explaining, if the investors start reading the content, they would miss out on the points I put out later, so I ensure that the investors refer the manual only after I’m done with my presentation. What this does is make the presentation seem short, but at the same time, bring out more intricate details without the investors feeling as if the presentation was a drag. So, to frame my speech, I had to bring out my ideas and points in a story like fashion. With a lot of current and non-existential circumstances, I explained how this business would work, got to know the investors a bit too. What getting to know the investors would help you with is now, knowing a little background of theirs, you could explain how your project would fit into their lives conveniently as well. So, now you could fine tune your business details to fit into their lives. This makes them not only understand the business plan better, because it’s a perspective closer to theirs, but it also ensures that they feel a bit more deeply about the business they might invest into. So, to support all my views, there were images in the background. It is very important to understand the perspectives of the investors. This is difficult to do, so you ensure you get as close as possible to their perspective by bringing in various dimensions to your like the amusing imagery and the text sheets. Most times, investments do not happen just because the investors could not understand what the person pitching their idea was speaking, because the presentation was too technical. One should remember the investors are most of the times business people and not techies or anyone from the field you belong too. With an enthralling idea pitch, one is sure to secure investment. Also needed, is a little bit of confidence and luck. Insights & Approach From going through to a number of investors with my various business propositions, what I have figured out is that, I am more comfortable with providing my views about anything I want to convey. This is not only with investors, but with also my family and friends. Previously, the topics that I had trouble explaining because they were intricately complicated, now is a piece of cake for me. It has also brought about a change in the way I think and has also inculcated a level of empathy within me. Over time, it became easier for me to seek out investments and also helped my presentations and texts improve exponentially over time. The things I improved were, I started designing my own animations. This was because they helped me convey my ideas more effectively, because they were mine after all, so the animations should be mine too because who else could convey my ideas better than myself? I see the importance of design thinking and the importance of cultivating these ideas and more of these ideas into ones’ everyday life, as it is vital to cultivate the mindset of a businessman to suit one.
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21,661
Mind Mapping Challenge: We are an EdTech Company selling online competitive exam course packages to class 12th students in India. Our focus is on increasing the sale & at the same time making the product relevant to users instead of hard selling it to them. Challenge is to understand our end users better & strike a conversation instead of a one sided cold call. Selection: Although we already categories students according to the city they belong to i.e Tier 1,2 etc But we’ll use Mind Mapping to further categories our users & create custom packages. Why mind mapping? As mentioned in week 3 lecture, MeYou Health application used Mind Mapping primarily to derive “Personas” & catered them accordingly. We wanted to attempt something similar. Application: We got the entire sales team together responsible for the cold calls & got insights they have accumulated after hundreds of calls to potential users. Goal was to create “Personas” of our potential users & develop packages accordingly.While we will always have outliers & exceptions, this design tool accounts for the majority of users. Insights: After sharing all the insights & brainstorming over them. We came up with bunch of personas: 1) Fanatics: These tech-savvy, well to do users are the easiest to convince. We can possible sell the most premium products to them. 2) Conservative: Not very tech-savvy and also not very much interested in spending on our products. These are 2/3rd of our users. Possible choice would be to sell them monthly or weekly packages at discounted rate & follow-up with them for extensions. 3) Resistors: These people would fight digital at any cost, pen & paper is the only way forward for them. Probably their parents did so & so will their kids. Our best chance of selling our products to them would be offering 1 week's trial for free & follow up accordingly. 4) Aspirational: We call them aspirational as these users want to use our products & pursue higher education but are not well off to afford even basic education. We shall offer them our products on Installments or free after suitable document verification. Approach: While we are yet to collate the end results from the following persona selling but the overall call duration has gone up & users are taking more interest in the product. At the End of the day, the conversation has shifted from one sided cold call to what the user at the other end wants!
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21,663
Reflection – Mind mapping Challenge & selection I am involved in a project rethinking an existing product/service for consumers. To involve all and gather internal insights we started by inviting all employees to evaluate how we were seen by our customers the strengths, weaknesses etc. Everyone was invited to go online. We wanted to be unbiased and decided to go with open ended questions resulting with a very rich written material. My challenge was then to analyze and summarize from a very rich and broad material the results for the management group strategy meeting. After summarizing the first section by just reading through and grouping similar answers into categories I discovered the approach of mind mapping in the course. I realized the method would enable me not only to group similar findings but to discover and understand the relationships between the different findings and build a richer picture. Application When starting on the second section of answers I first read all answers to get “the big picture” and look for some main themes. Then I started mapping thoughts connected to these themes. My method was very traditional using pen and paper. I constructed maps of sentences around the initial themes. Several times going back to the unprocessed long list of answers and iterating my map. Sometimes moving one subtheme to another category and gradually also renaming, clarifying or expanding the theme. After several iterations I ended up with my final mind map a structured summary of the results. To make the picture more vivid a picked some original quotes from each main category. Insights and approach What I have learned from this exercise is that mind mapping enabled me to draw deeper and better insights from the material. I felt that the conclusions from this section gave us more and better insights and we were able to start understanding also the relationships between the different themes and subthemes. When comparing the results from the first and second section of answers the insights were richer in the second one and also better communicated. The benefits just from this little exercise made me realize how useful this approach could be in interconnecting data driven from several sources. Also when communicating the results thorough a mind map it also contains a visualization of some of your insights. Since I Know discovered the benefits from this approach I will continue to use it my work in processing rich materials from consumer insights work both in processing the data and in drawing higher level insights looking for “nuggets of wisdom” & “connecting the dots”.
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21,666
In various nations, there are several older members of the society who are need of help constantly. Usually, older people do not have many people by their side when they face a medical emergency, and due to their suffering, they cannot alert people using anything. So, a device that is wearable/convinient to carry that allows its user to alert emergency contacts immediately will be of great help in such conditions. The device should be compact, wearable, convinient to use and there should be no delay in the communication of the information. The device can be in the form of a small locket/ring so that it can be used all the time, it will be a revolutionary in the medical field and will many lives.
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21,669
Social Media Data Challenge: As the main part of my responsibility, I design a holistic experience for our customers on online/social media… This includes the communication, support process, reporting and insights for different divisions. Hence the dynamics of the new/social media users, we also have challenges for new data produced from the interactions within the platforms. There are several indicators for good interaction or performance and there are different ways to gather these metrics. Yet, this is not the main challenge. J The main purpose for tracking the data is to create metrics and curate significant insights. Therefor the data quality is the main purpose to track the mediums. At this point the team who controls the most essential data is the social media team itself. Since most of the public data are collected by the software, the social media team was quite loose about the data quality. Selection & Application: The team for social media customer care is in control for various accounts and products and have a significant ability to adapt. But the data they create was a missing spot for them. Since they were concentrated to the interactions, it was really a difficult teach them the small parts of the data. So, after a time of long meetings and guidelines we figured out the best solution would create a visual work flow so that every stage and every team member would understand each other objectives. A full day of a workshop to consolidate the process and visualize every team member process was a joy. At the end of the workshop the adaptive visual process was remarkable.
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21,676
Design Thinking Week 5 Project Reflection – Storytelling Challenge The first thing that came to mind in doing this assignment was an example provided in a course module. It portrayed a community style kitchen that supported the local senior community by providing meals, and that met an important need. The staff are unhappy at being pressured to do more and more work at a faster and faster pace. They have said that they are underpaid, underappreciated, and there is no career path to pursue, nor any room for advancement. In other words, it’s a dead-end job with few rewards. The organization bogged down due to employee disillusionment with their core mission – to support their elder community. Part of the fix was to hire chefs to come in and train the kitchen staff in some of the finer arts of culinary practice. That was a major catalyst towards resolving the issues(s), in part. My thought is to take this a step further by not only bringing chefs in to train the staff, but to also elevate the organization even more by selling meals to go to the general public, making the staff part owner/operators, and growing the business to the point where it could actually function as a culinary training academy – of sorts. Selection of Design Tool - Storytelling I felt that it was the best method to convey my ideas as to these people and this organization in transition. It seemed to possess the right arena in which to convey this story of organizational transformation. This scenario begs to be told in storybook form. That’s because it’s about people – their dreams, hopes, frustrations, challenges – and their vision for a future. I applied the tool to this scenario by envisioning the emotions, thoughts, and actions that kitchen chefs, staff and support personnel would be experiencing. Stories have a way of giving a real- time picture of situations that are intimately tied to people’s lives. Application and Insight That I Gained This approach has given me a peek inside the minds and hearts of kitchen employees and their supervisors. It’s not just a matter of exploring human emotion and the resulting behavior, it’s a matter of understanding how people are thinking, feeling, and reasoning. That is actually a central issue to this scenario - to make sense of what is going on, how to approach it, and what to do – in order to understand the human equation. Design Thinking Week 5 Project Having to take human emotion and behavior, plus factoring in events, was interesting and somewhat challenging. Still, all the information formed into a cohesive whole which then told a dramatic story of people, their lives, and their livelihood. Approach Perhaps I could have used the Visualization tool in lieu of the Storytelling one, or blend both. In hindsight, that might have been more effective. But to do honor to a particular tool, it’s best to use it in a standalone sense and fully utilize all the perspectives and advantages that it provides. After all, conveying information is principally about clarity and conciseness all while conveying imagery and feelings in the most persuasive way possible. As for my interpretation of human emotion, expression of that emotion, and how that drove their behavior, it was an interesting journey and I had to give it careful thought. But in hindsight, I probably should have looked more closely at all of these elements to decipher even more important information.
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21,681
Challenge and Selection I am BBA Student and My task was to give presentation on My Idea on clothing store Task to explain all my classmates and my Professor the idea and what makes it unique I choose Story telling tool to convey my message to everyone. As to make everyone interested and engaging in the idea. Application So this is my story of Storytelling.I started with explaining new fashion trend and what really makes it unique and why people choose to wear what they wear with interesting back stories, this really drew interest in the presentation. Then I explained how big of a role emotions play when people shop for clothes, how people decisions are affected while purchasing clothing for different occasions like weddings, prom etc. I explained them this by a simple activity, interacting and connecting with them.They also shared some fun stories from their sides, Storytelling made everyone more engaging and Fun. Insight and approach Everyone felt so engaging and people gave very nice feedback. After the presentation of my fellow classmates approached and share some great and innovative idea, also some students appreciated the stories as it inspired them to start their own Idea’s some even proposed for a collaboration on the idea . I never imagined using Storytelling tool for a presentation would turn out so great rather that a plain presentation. Now I can think ahead of evolving and improving my storytelling techniques to more thing and make them standout..
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21,682
Reflection - Submission Problem Description I work for a company which is the biggest power generating company in the country. We have a big Learning and Development (L&D) Center called Power Management Institute located near the capital city. The institute caters to the L&D needs of a large number of executives who work at different power stations of the company spread all across the country. The Institutes is therefore in the area of executive education. I work in this Institute. We found that with passage of time there was lesser interest in the programs run by us. It was getting difficult to get participants for our programs. We usually plan for a 25-30 participant batch size in each program but found that we had 10-15 participants only in many programs. Engagement levels of the participants was also visibly low. Moreover, there was growing concern in the company about the effectiveness of the programs run by us and company wanted that we somehow “measure” the learning quotient from each program. Keeping above in mind, we wanted to bring in qualitative changes in our pedagogy and other related services so that our programs become effective and useful and generate enough interest so that our people opt for programs in sufficient numbers and benefit from it. Tool Selection We discussed the issue internally within the faculty members and decided that the best way is to involve our “customers” so that innovative solutions emerge from them rather than us giving the solutions. Our customers are in fact our own executives from our power plants who come to our institute for training. Fortunately, it was not difficult for us to get the customers to a design thinking exercise because they anyway come to attend our programs in our premises. We decided to utilise “Visualisation” technique to know from them “what –is”, “what –if” and “what-wows” in terms of L&D solutions that our Institute offers. We selected three groups of customers (Training participants) for this exercise. One at lower management (The Foundation program in Management Program), one at middle (Enhancing Managerial Competence Program) and one at senior level (Advanced Management Program). The groups had 18, 20 and 22 participants respectively. We asked the participants to visualise how a training program should look like, how a class room should like etc. We found this tool most appropriate because learning is a holistic experience including content, learning tools, ambience, seating arrangement, interaction levels etc and a visualisation tool could potentially give vivid view of how a learning experience should look and feel. Application For the exercise we divided them in 5-6 subgroups and gave them yellow post-it slips, chart papers, markers, sketch pens etc. Each group was given one hour time to ‘”draw” their vision of L&D (Learning and Development). We explained that they should not bother about the quality of drawing and just use their imagination to draw free hand. Each group then discussed and drew sketches on yellow post-it slips. These slips were pasted on a big chart paper, one chart paper per groups. At the end of one hour exercise each group was asked to come in front and explain what each sketch meant. The exercise was great fun and learning combined. A group of faculty members listened to the presentations made by each group, took notes, asked questions. Each idea was given due attention. Several ideas came and we got several new insights. Although the exercise went very well, we feel it could have been done still better if we had a mobile app in which people could draw using their finger on the mobile screen itself and all the drawings could be collected and sent to a central laptop/PC where it could be stored and projected on screen. This would also enable saving all the sketches for any future use. Insights We realised that the domain of Learning and Development (L&D) has undergone major change in recent times. There was more emphasis on programs being in tune with business challenges, simulation learning, case studies, experiential learning and delivery through variety of platforms like modern classrooms, smart boards, e-learning, m-learning, informal ambience and social learning etc. Interestingly, there was also a vivid drawing about how a class room look like. We realised that class rooms will have to redesigned for enabling group seating, laptop charging, coffee corner, full wi-fi enabled printer and desktops, smart boards etc. We learnt that we will have substantially alter the pedagogy (Training delivery methods) – class room learning which was about 95 % for our programs has to be reduced and proportion of e-learning and mobile learning has to be enhanced. As a result of this visualisation exercise we have made several changes. We revamped our Training Need Assessment (TNA) process. We have subscribed to 2000 licences of Harvard ManageMentor, which is a renowned e-Leaning platform. We have also created our own e- Learning platform called e-Guru where we will have e-Library giving access to all employees to 25000 e-books and about 100, 0000 articles. We are also revamping our Knowledge Management system. We have also planned to conduct about 10 % of our programs through Video and Web Conferencing. We are planning to install 3-4 self-serve snack kiosks and coffee machines at various locations in the institute. Classrooms are being modernised and seating arrangement being reconfigured. We have also introduced Pre and Post program tests in all our programs so that learning from the programs can be judged. These tests are computer based objective type tests which are administered before and after each program that we conduct. Based on the visulaisation exercise which also showed need for a special program for young executives, a recent addition in our program portfolio is the innovative 7 module program aimed at enhancing capabilities of young promising leaders. The program is delivered to potential young leaders in a unique modular format comprising of modules on seven diverse themes spanning from Excel modelling to Strategic management. Intensive project based learning is also an integral part of this program. The Institute is getting new look and feel. We have generated enough buzz and interest is returning. We are already experiencing enhanced participation and learning from our programs. It will increase more as we implement more suggestions. Approach There were couple of things that we had decided. One, we could have done similar exercise within our own fraternity of faculty members of the Power Management Institute. But we thought that the solutions will be better if they come from the “Customers” (our executives whom we train) because they are the end users. We chose visualisation because it was free and fun for all. People drew whatever they liked. Sometimes it is hard to explain in words but easy to draw. A picture is worth 1000 words they say !!!. But we also requested them to explain what they had drawn, because sometimes it is difficult to decipher what the person actually meant. So a combination of drawing and presentation of the drawing worked better. Another thing we decided that we will learn at least one “implementable” step from each visualisation sketch. Each sketch was therefore valued and value was extracted from each individual effort. It was a great learning and fun too !!!
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21,683
Reflection – Learning Launch Challenge Education is the backbone of any nation and in my country India it provides around 2.5% of its GDP. This is quite bad. Unfortunately, the lack of governance planning for education lags the nation behind. Most of the teachers aren’t willing to teach and they will form a group and sit gossiping with each other, the trainee teachers are good and they put efforts but the permanent ones are mostly useless and sometimes even don't knows how to read properly. Education is today largely paid for and almost entirely administered by governmental bodies or non-profit institutions. This situation has developed gradually and is now taken so much for granted that little explicit attention is any longer directed to the reasons for the special treatment of education even in countries that are predominantly free enterprise in organization and philosophy. The result has been an indiscriminate extension of governmental responsibility. Selection As a team, we have decided to use the learning launch tool. We believe this will help us design a simple yet effective technology that our students can easily navigate. Working with some IT professional and teachers from the Indian decent. We have gone through several design thinking activities to come up with a go-to-market prototype. Yes, I think this is not a good idea to bring education in market .But, we can do this once. Doing this activity has helped us in selecting the learning launch tool for our challenge. This tool will help us go through an iterating process that will improve on our solution. Working with the prototype will help us experiment the idea with a larger group of Teachers as well as students. Prototype – EDUCATION PLATFORM Application Our first launch we focused on providing a mobile application that runs on a smartphone, with incredible features like image capture, notes , quizs , videos. This is to ensure we capture quality information about Books and notes. Our focus was to observe how students and teachers interact with the mobile platform. This process helped us understand our market, many IT professional liked the idea behind the technology, however, most of them did not own a smartphone and they had limited or no internet services due to their rural geographical locations. Most students owned the simple feature phone that runs on Android operating system. After a lengthy observation on the students we realized we should have focused on human cantered design instead of product cantered design. We spent the next 3 days with both our Teachers and IT teams together to improve on the technology to run on a feature phone. We worked through all possible solutions and we settled on creating a website that can be easily accessed on simple phone as well. Our second launch was to release the new platform to a group of Students to see how they will interact with it. Our focus was to observe to see if there were any gaps. Through this process it helped us understand our Students and what our users considered simple. After testing the second platform we conducted interviews with the students who interacted with it to understand their experiences and to find out if this second prototype was easy to navigate. Our priority was to ensure that the Students could use the platform with ease. Platform – UNACADEMY & BYJU’S Insight By applying the learning tool, we designed and tested our solutions. Through the learning process we got to improve our Country education system to meet expectation. It is through this process we realized that the students were more comfortable with this. Our marketing department used the results of this process to re-strategize our marketing campaign. We focus on human cantered design to improve conditions. This all activities I have done in 2009, Today is 2020, and there are many education platforms that really help students to get conceptual instead of marks gainers. There is too much improvement done in education system, yet it still need today to improve more. Approach The learning launch is the appropriate tool for our mind set. We need as a team to review the insight gained from our first website launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full roll out.
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21,684
Example Reflection – Visualization Challenge I am in the Promotion and Marketing Department of a pharmaceutical company and I worked on medications since I joined their team several years ago. Lately, they had a new product a lot different than the ones we used to promote, it is a collagen supplement. And they asked me to put and elaborate a Marketing plan to launch it. I believe we are now in uncertain circumstances and we need to elaborate an innovative action plan different than the ones we previously followed. Hence, I thought to join the team and make it a group work in order for everyone to share their ideas. Selection Our team is facing a new and different setting so we need to find a different way to put our action plan by using our imagination. We need to develop a detailed and clear picture of the current situation in the market. I believe a lot in visual thinking that’s why the first tool I used is Visualization in order to trigger our creativity and to organize our potential useful ideas using different shapes and colours. And most importantly, visualization will help us to develop a unified comprehension of our current situation and a clear identification of our customers that will lead us to put a detailed and specific plan. Application After receiving the product training, everyone knew that there are 2 indications for our product: 1) Skin aging & 2) Joint pain. So I started by asking them the first question “Who are our customers?” and I began writing or sketching on the white board their answers. Then, I have put a circle around all points that are related to skin aging and a square around all points related to joint pain. Hence, we agreed that we have 2 types of customers that are completely different. I, then, drew 2 big circles one in blue representing the customer for skin aging and one in red representing the customer for joint pain. In each circle I gathered all the criteria related to this customer such as the below. We also noticed that in the intersection of the 2 circles there is a small category of customers mid-age women with early joint pain. This helped us to visualize the bigger pool of potential customers which is the skin aging category, so we have to double our efforts here. Joint Pain 1.Elderly 2.Male + Female 3.For Pain 4.Poly-medicated an Price issue 5.Not familiar with collagen 6.Based only on prescriptions 7.Consults only Orthopaedists 8.Used to medications, doesn’t trust supplements 9.Get it from pharmacies only Skin Aging 1.Young Age 2.Female 3.For Beauty 4.No or few chronic medication/no price issue 5.Familiar with collagen for skin 6.Not only based on prescriptions 7.Consults Dermatologists, pharmacists and beauty specialists 8.Trusts supplements 9.Get it from Pharmacies, Online stores, Beauty shops Middle Age women with early arthritis Etc. Etc. First Category Second Category Then we moved to the second question “How does the process goes in each category from the customer to the purchase of the product?”. For this section I have created a unified diagram to be used for all types of clients, they just need to fill the shapes or add sticky notes on them. I thought that if we follow the same approach we will have a unified, clear elaborated picture in our heads that will help us to position any of our ideas more easily. The diagram starts with the client who goes to the first level of influence or reference that will refer him/her to the second level of influence or the purchase location. For the first category, the only first level of influence is the doctor orthopaedist who will prescribe the product and will send the patient to the pharmacy to get it. As per the second level in this category, it will be the pharmacist who will advise the patient to be compliant to the full treatment period. Whereas for the second category, the case is much different. There are several first level of influence, such as the dermatologists, the friend’s previous experience with the product, the social media adds or influencers, the pharmacist or the beauty consultants. And the second level in most of these cases is the purchase location which is also different, it could be not only the pharmacy but also the beauty shop or the para- pharmaceutical online stores. The third question was “At what level we should target our effort and budget to influence the customer’s decision to get our product? And How?”. I also decided to visualize this point on the same previous diagrams but with a different colour and shape. Then I divided our team into 4 groups and each group will work on one of the below categories: 1. Handling the diagram of joint pain with the orthopaedists and pharmacists 2. Handling the diagram of the skin aging with the dermatologists and pharmacists 3. Handling the diagram of the skin aging with the social media influencers and online stores 4. Handling the diagram of the skin aging with the beauty consultants and the beauty shops Then each group presented what they prepared and other team members shared their reflection and ideas and we discussed it all together in order to fine-tune our final diagrams. And finally after reaching the final diagrams with the different types of customers, the different level of influence and the points that we should tackle, we were able to put one clear and specific action plan for each of the previously mentioned 4 categories separately. Insights What I have learned from this experience is that visualization is a very important tool in design thinking especially in an unstable or uncertain environment that we are not used to. It helped us to start by thinking in a non-verbal way, to organize our ideas and to trigger some parts of our thinking and creativity. And most importantly it helped us to ensure that all our team members are aligned and have a clear and complete picture of the current market situation. When we all work on the same diagram we can easily understand other’s point of view and even faster. It also makes it easier to position any idea or reflection while each one is sharing his/her perspectives. Approach When each of the 4 groups worked on its diagram separately, each one changed it and added shapes to answer their needs and to show their ideas in the way they find it more suitable. Even though the skeleton of the diagram was the same but each group found a different way to adjust it according to their perspectives and we tried at the end to agree on a unified template presenting all ideas clearly. So next time, I will surely start with the visualization but when it comes to the template diagram creation I won’t do it ahead of time alone, instead I am thinking about creating it all of us together in order to start with the most suitable graphic that helps everyone in visualizing their ideas.
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21,686
Design Thinking for Innovation Learning Launch Challenge I am a recent graduate and my challenge is to try solving the problem of the stray animal population of India by providing unique solutions and trying to bring in players who otherwise would not be involved otherwise. This project includes just myself and few organizations. The focus will be on trying to ensure that all stray animals (cats/dogs/cows) have access to food, shelter and medical help. Selection I have gone through various ideas and tools and the best way to test feasibility and gauge response is through the learning launch tool in a small scale so that the results can be determined quickly. Application There are many hotels and shops whose mascots are real life animals. They came to be so because management had decided to adopt the animal and take care of it. I had wanted to see if I could create a self-sustaining system in which organizations could foster/adopt strays in tandem with animal shelters. For the first learning launch, I approached brick and mortar stores with suitable space and pitched to them the idea of sheltering stray dogs/cats outside their stores, but within the store premises. The shelter can teach the stores on basic methods to take care of the stray. A kennel would be provided and food would be delivered on a regular basis. The strays, before being given to the retail store would be neutered and given the required vaccines. The idea would be feasible only if the retail store had overnight security guards who were willing to interact and had no problem with the strays. In this way, the shelter has a place for a stray which it cannot accommodate and the stray has a new family to go to. For the second learning launch, I approached resorts in the outskirts with huge grounds regarding the same idea, ie. Whether they’d be willing to foster strays in their premises in tandem with shelters. This would follow a similar approach as above, except, for the food, which would have to be prepared in house. Another pitch which was given to these resorts was that guests who were animal lovers, could interact with them and go far as to take the dogs for treks and can even bring in dogs/cats back to their hotel rooms for a short period. This would be great marketing for the hotel and the shelter and the animals would also come out on top. Insight By applying the learning launch tool, identified the requirements for this plan to work and to design a system which can make this experience feasible for all parties. In reality, instead of being met with unwilling partners, I was surprised at the willingness of the retail stores in regard for this initiative. However, that was just half the job done. There were many areas which had to be optimized in order for this initiative to work. There had to be a strong network and channels through which all the pieces can come together. Mainly, in urban areas, the overnight security would have to be given adequate knowledge in the basic training of animals. The food delivery system would have to be optimized. A database would have to be maintained of each stray so as to have a record of vaccines and any medical history. In the out of town resorts, there two main issues, the food could not be cooked as the hotels would not cook to the food in house. The other problem was the proximity to vets. Moving forward there would have to be serious thought to the systems and to create a strong network so that everything is optimal for all parties. Approach Given the response, I have come to the conclusion that the learning launch tool is the best one to be used in this situation as the feedback was instant. As mentioned, there needs to be a rehashing of the systems to be created for the goal to be met. Future design plans will reflect these changes and hence come closer to achieving this goal.
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21,690
A project-based investment process in a business idea is the basis for the application of the learned visualization tool. I have been approached by the founders of a startup with their idea of coming up with a strategic partnership and a consequential investment from my company. My idea is to use the visualization tool to get an overview of the timeline and to ensure, that no relevant due date is missed. I installed a graphic design that is representing the timeline with all relevant dates. We used colorful post-its to indicate where the individual processes are at each time, so every team member of the investment process is able to overview the whole process. We applied the tool by advising every team member to show all team members where their individual process is at the moment, with the consequence that we were able to gather every relevant information on this particular timeline-wall with post-its. The insight of using this tool was the satisfying feeling that every team member had full visibility on where the investment process is at any time. Everyone had access to this timeline-wall and the obligation to mark every important step with the result, that everyone had an overview over the whole project. Speaking about the lessons learned using this tool I have to admit, that with a more detailed onboarding of all employees, explaining the idea behind this tool at a very early stage would be helpful to get even better results out of this fantastic tool.
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21,692
Mind mapping Please help to pass the assignment Challenge Since a venture has been engaged with, I was one of the cycle experts in a group of sums of 12 individuals in the task. The venture was essential for the product improvement and computerized change program of public power. Here is a restricted season of work to be compensated. In one year, we needed to convey working programming to be utilized by the whole of power offices. venture we last liable in order to the archive of the executive’s arrangement of the power. The information on the area was not reported as expected and tragically, a few office representatives were holding this information to them. In this way, the investigation part of the modules of the product was truly difficult to characterize according to an investigator's viewpoint. I needed to figure out how to find the unwritten prescribed procedures of the divisions, some way or another. Furthermore, it ought to likewise work for anyone in a similar division and both for different offices as their inside partners. APPLICATION For a task I was I start the cycle by making a misdirection down to earth of issue locale. To cultivate distortion, I will take any current item accessible see the value may be significant or procedural records, orchestrating materials, pushing items, gao, examining reports. Assuming that materials are not available, then, at that point, that point, I direct loosened up social events with 1 of 3 of accessories who complete in my central issues of touch on the drive. If suitable to circumstance, get the arrangement to "front- stage/back-stage" last testing,& examined in David’s wrriten, "The Connected Company". The first-phase/last-phase approach helps with supporting the likelihood that helps inside assist – have clients with whom ace place works together & inward cycles that draw relation offer assistance. Insight & Approach I have came from coordinating this action with a couple of social affairs is that while the sensible – especially the updated reasonably that melds their analysis – is critical for developing their understanding of issue they endeavoring address, the significant piece of the activity is the normal encounters and shared finding that occurs they are endeavoring to describe anxiety space.
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21,698
Questions: 1. Gaming Experience: Q. What is the maximum resolution at which we can play the game? A. We can play the game at a resolution of 4k if the display supports. Q. Is there any display lag in the FPS? A. No there is no lag experienced even during prolonged hours of gaming in display FPS do not drop below 60. 2. Game Pass: Q. How many games do we get with the game pass? A. You get access to more than 100 games on your console with the game pass. Q.Where all can we play the game pass except our consoles? A.You can play the games on your PC,laptops and also on your mobiles . 3. Eco-friendly: Q.What materials are used in the making of the consoles? A. We used only Biodegradable materials in the making of the consoles . Q. Does the quality of the console drop with the new materials ? A. No , it doesn’t . We have maintained the previous quality if not better for the console while also being eco friendly. 4. Updates: Q. How often does the console get an update? A. It gets an update every 2 months . Q. What has been updated in every update? A. The consoles specs are updated according to the latest game releases. 5. 4K gaming: Q. Can we play 4k on any display? A. No, the display has to be of 4K to support the feature. Q Are there heating issues while playing in 4K ? A. No, the consoles designed for prolonged hours of 4K gaming. 6. Design: Q.What are the colour options on the consoles? A. We have black and white as the base model other colors can be requested for which may require personalization and will be delivered to you within a week. Q. Can we request for custom made consoles? A. Yes you can request for custom made consoles but they will cost extra and also Take a week to be delivered to you. 7. Heating: Q.Are there any heating issues in the consoles? A. No,there are no heating issues. Q. Can the console support prolonged hours of gaming? A. Yes ,it can. The consoles has been tested and made for prolonged hours of Gaming even at the highest settings possible the console has no heating Issues. 8.​Miscellaneous​: Q.What is the price of the console? A. The price ranges from 30k-40k depending on the model and customization you choose. Q.What other features can the console offer? A. The console has Dolby all surround sound system,it comes with 1TB memory, It also has youtube inbuilt .
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21,699
Design Thinking Reflection – Mind Mapping Challenge When working and living in Mexico, you become aware that a large part of the population has misinformed eating and living habits and beliefs that lead to health issues. Working in the B2B food industry, there are many benefits that can be incorporated in food products, like for example a higher amount of fibers, less sugar, less fat, no gluten and less salt. The challenge is however if consumers are able to connect those benefits to their specific diet or health issue and in which products do they look for those benefits. Developing a solution is a time and resource consuming process. Heading the Marketing and Innovation area, it was relevant for me to understand where to focus on our efforts, and thus to decide where we saw the biggest potential for in the future. Selection The tool that I decided to apply was the mind mapping tool explained in module 3 of the course, in order to identify our insights from this research and agree on product design criteria. The tool seemed most appropriate for insight generation, making sure we took our different viewpoints, experiences and information from the research into consideration and coming up with insights, followed by criteria we would need to validate and consider in a later product development phase. Application We started tackling this issue with an ethnographic study, accompanying 10 persons with different health issues and diets. We had a set of two persons per ‘disease’, like diabetes, heart health issues, overweight, gluten intolerance and two persons without any health issues but striving for a healthy lifestyle. We also interviewed a supermarket floor manager, a domestic employee, a nutritionist and a sports instructor, persons who observe, prepare or advise others on their diets and lifestyles. When applying the mind mapping tool, I gathered about 9 people, those in my marketing team, innovation colleagues and the portfolio management team, most closely involved in this research project. We had the research agency and the market research team explain to us how the research was conducted, share photographs of the consumers, and an exercise they did with them; consumers had to empty their kitchen cupboards and putting what they perceived to be healthy items on one side of the table and unhealthy items on the other side of the table. They were also accompanied doing their daily food shopping routine and questioned about their decision-making process. We also looked at market data, the amount of population affected by certain diseases, products already available in the market, etc. We gathered our observations and insights in that group. Key Insights We realized that consumers follow a specific, more controlled diet, when the problem becomes unbearable, e.g. when they are about to lose a toe or are suffering from pain, but afterwards they tend to return to their unhealthy habits. Consumers with allergies like gluten intolerance are often self-diagnosed and not well informed on what they should and shouldn’t eat, leading us to believe that a large portion is not truly gluten intolerant but belief it to be the case. Consumers are often badly informed on what type of food should be consumed to support a healthy lifestyle but are interested in healthier solutions in certain food categories. By using the tool we were all aligned on the available information, but also on how to interpret the information, the insights it gave us and how it connected to our own product development process. It helped us stay focused for several hours on the situation in understanding the consumer’s viewpoint and challenge, putting the consumer and by that also our customers at the center of the discussion, rather than jumping to conclusions. Approach: Being concerned that colleagues not close to the research or with a Marketing mindset might disturb the process, I invited like-minded colleagues to that process from more or less one and the same part of the organization, being supportive of the project to the meeting. In hindsight and taking the learnings from this course into consideration, it was a great opportunity to gain buy-in from other stakeholders in the organization, involving them in the process. We also did discuss with the whole group, rather than in sub-groups. To foster a broader generation of design criteria in the end, a split- up in subgroups what have taken more time, but been supportive for a richer result.
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21,701
Learning Launch Challenge Spare parts are fundamental to maintaining the availability of production trucks in the mining industries. Unfortunately, sourcing in remote areas of Africa often remains difficult. Indeed, parts must be ordered and then transported through a long supply chain where delivery time is often to the detriment of the requesters. Even worse, if the right part is not delivered, the entire production schedule often has to be revised. As a supplier of spare parts, mainly serving mining companies in the West African zone, I have an IT platform that centralizes my spare parts servicing activity. My challenge is to create a simple technology that buyers from different companies can easily access considering that most mining companies operate in remote areas with limited access to Internet services. This project includes the IT staff, as well as the purchasers and the method preparers of the SOMA partner company's engine maintenance services. The project is managed by volunteer time on a schedule of no more than 10 weeks for our development team to deliver a prototype software solution. Our partners from the mining company SOMA will help us structure the first prototype of the technology so that we can test it with our main users. Once the prototype has been developed, our technical sales team will conduct the first marketing study. Selection After consultation, our team decided to use the learning launch tool. The idea was to develop an effective, yet simple-to-use technology to make it easier for users to test searches. In collaboration with method preparers and SOMA buyers, we conducted several conceptual thinking activities and developed a software prototype that will help us go through an iterative process that will allow us to improve our solution idea with teams from other mining companies in the sub-region. Application Our first launch was to introduce a web application, available through the internet to allow all customers to connect to it from anywhere in the world. This application presented functionalities allowing to search for spare parts from references and providing synoptic and functional diagrams of the different parts. The aim was to ensure that by using part numbers to search information in a database previously supplied by the parts manufacturers, operators would now order the right spare parts. But after a long observation, we realized that : - Firstly, the cost aspect was missing, which was of great interest to buyers in order to align with budgets. - Secondly, most customers would have difficulty using the platform because of their geographical location, which limited or required them to have an internet connection due to their location. We spent the next 3 days with our project team to improve our prototype by integrating the cost of parts into it. We worked on several alternatives and finally decided to use a web application, available from DVDs that could be used offline on desktops. Insight By applying the learning tool, we have designed and tested our solutions. Thanks to this process, we were able to improve our web application to meet user expectations. This process showed us that our method preparers and buyers were more comfortable with the second web application. Our technical sales department used the test results to review our strategic direction. In the future, our company will adopt similar approaches to offering products and services. Approach The learning launch is the right tool for our company. As a team, we need to review the knowledge gained from our initial launches and integrate this information into future launch designs. This allows us to effectively address and highlight solutions. In the future, launch designs will project themselves through the knowledge highlighted, as well as the progress made to get closer to a convincing out-of- the-box solution.
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21,703
Design Thinking Innovation Reflection – Visualization Challenge I am a Business Analyst of my organization’s IT department. We were approached by the Sales team to enhance an application that they use for updating sales activities after visit to clients, create hardware configurations according to client’s requirements, submits the configuration for approval and processing, and send sales proposals to clients for confirmation. This application on tablet (e.g. iPad) was developed by external vendor and is to provide a one-stop tool for the Sales team to improve engagement with clients. Over the years, with ad-hoc enhancements added to the application, it is not as user-friendly, long response time to navigate between tabs and every application update would affect its reliability. The objective of this project is to overhaul the application with better navigation experience, faster response time and robust reliability. Selection The team’s priority is to first focus on the processes when the Sales person interacts with their clients. We will go over the engagement process, and observe how the application can help the sales process (for the Sales person and the client) and the information that they input into the application can help the Sales Operation and Finance department process the orders and invoice the clients respectively. This will address the users experience issue. With this in mind, we decided to use the Visualization tool to break down the problems and opportunities into different sections. We hope this will uncover areas that we can add to improve the application, understand which portion of the current application that are giving the Sales team inconveniences, and how other teams (Sales Operation and Finance) utilize the data from the application, i.e. process and bill the orders. Application In Visualization chapter of the Designing for Growth book by Wan Duncan and Alexander Grace, we will begin with “What is”. We organized a workshop for the Sales team to provide feedback. During the workshop, they wrote their feedback on post-it pads and pasted it on whiteboard. One feedback per piece. We group their feedback by processes, for example, find information of products to create or edit configurations, create record of new customers, edit sales activities, retrieve existing customers’ data. We also have Sales Operation and Finance departments to participate as they requested for additional and accurate information to process and bill orders. After the workshop, we used the feedback to next stage of “What if” where we sketch out on large flip charts how to organize the navigation tabs according to the sales process, how to display information for selection during input, sequence the data fields for easy input during configuration and create record of new customers and edit sales activities. Besides fixing the present inadequacies of the application, we also added enhancements, for example, changing the fonts and background colors, new display of products with search and left-right navigation features to give the application a more updated layout. Using the sketch from “What if”, we handed to a team member to create wireframes and design application prototype. This will mimic the navigation experience for “What wows” to make the concept tangible. The next stage is “What works” where we arranged another workshop with the Sales, Sales Operation and Finance team to present the prototype. We had role-play to test out the new design and change the wireframe and prototype onsite from their feedback. This iterative approach saves time instead of changing design during development and everyone can visualize what to expect in the new application. Insights Applying the Visualization tool approach is putting the users first in revamping the application. The process to gather information, get feedback, design prototype etc. could take longer than usual approach but was helping us with uncovering more areas to improve the application. For example, the sequence and process to input information to create a new customer’s record could save the Sales team tremendous amount of time if we can pre-populate some fields. The Sales team finds using this new approach took up a lot of their time as most of the time they are out visiting clients. They appreciates the effort we made to gather their feedback and recommended for future discussions on application re-design, we could utilize a few of their team members at the initial stage to gather feedback and have all come together when the mockup is ready for them to review. We also need to be mindful of bringing too many people to a workshop as different teams could have needs that another team may find it not applicable to them. We could have divide to sub-groups for “targeted” approach. Approach This is our first attempt in using Design Thinking activities/tools. We can improve in managing the workshop for smaller groups to better manage the feedback from multiple teams. We need to thoroughly review the insights gained and take it into account when we use other approaches of Design Thinking for other projects.
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21,705
Visualization Challenge Normally you find companies that want to improve the software they have because the one they currently use does not meet their needs. In these situations, I have sought to help these organizations to find their requirements based on a series of ideas that they have, however, these ideas in most cases are not clear, and therefore it is necessary to discern them and focus them on a single goal. Companies come to us as professionals so that we can help them in this process, giving them a guide to fulfill their desires and goals. It is at this point that the problem arises, since each person has his or her own vision of the current difficulties, and of the possible solutions and new requirements for this improvement. Selection I chose the visualization tool because usually there are different visions, and these are complicated to combine because they can vary greatly from person to person, that is, because each one can have a different concept of the same idea when imagining a possible solution. For example, if someone says chair, it can be interpreted as a wooden chair, or, for example, a metal school chair. These variations are given according to the context and influences in which a person develops in their daily life, and even where they grew up. What has worked for me in these cases is to give each participant a piece of paper to put their ideas on paper, and then ask them to group with others who have similar thoughts. Finally, each group will explain their diagram to the others. Using this method, in most cases, brings the different perspectives together in a series of selected diagrams in which everyone feels represented. Application The pharmacy chain in my city wants to improve its payroll system, since the one they currently use, although it allows them to keep track of their workers' data, does not meet all the necessary requirements, so part of the paperwork is done manually. The company has inventory control, invoicing control, logistics, and accounting processes that are completely manual. The leaders of this franchise, and of each branch, met to present their ideas to the development team of which I am a part. These leaders had only one clear goal, to automate as many processes as possible, but on the other hand, they didn't know which ones they could, nor did they agree on how. They had a special concern; they did not know if this transformation was going to affect the organization of the company and the sale of products. As a team, we did not know how to start, we had no clear requirements and no clear objectives. We proposed to the organization several ideas that encompassed all the ideas they presented. For each idea we made a graphic that had images of how the processes would be, for example if we were talking about the shipment of products, we drew the means of transport that would be used, and what processes would be required behind for its operation. In the next meeting we asked the company to try to capture their ideas in a mind map, at the beginning of this meeting, we read them to everyone, and then we showed our diagrams. After this meeting we were able to define which route we were going to direct the entire development, thus making the objectives clear. Insight and Approach I consider this tool to be useful when you want to gather ideas from different people and conceptions in different groups that can represent all project participants, thus avoiding misunderstandings and discussions about the vision that should be taken, in this case, the development. By implementing visualization, I was able to realize that you can use flowcharts, sequence diagrams, and drawings, whatever it takes to make the idea clear on paper. However, I believe that this tool has its limits. And to overcome them it is necessary to use other tools that serve as a link between the different visions, such as, for example, the mind map used in the case presented throughout this document. In the case we proposed, we realized that using visualization with so many ideas can become more confusing if the right tools are not used to synthesize the complexity of the problem. Definitely, I consider that this tool is one of the most used by teams and people in general, because since we were children, our first instinct is to draw what we understand to capture our vision of the world.
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21,706
Tool : Visualisation Challenge and Selection I  have  been  working  for  a  multinational  company  for  a  while  and  I  was  tasked  with  the  organisation of the business plan deployment brainstorming sessions.  This process happens every  year.  It is during that period that the executive team is meeting to discuss where we want to be  in three years and what are the priorities for the upcoming year.    It usually takes 3‐4 sessions to achieve this objective.  It’s currently a very “left brain” process and people are sitting around the table.  The discussions  are not supported by any schematics of the desired state.  My  challenge  was  to  improve  this  aspect  by  having  their  “right  brain”  more  involved  in  the  process.  Therefor I have decided to use the visualisation tool presented in this course.  I have asked them to “draw” their vision, the desired state, the should be state of the company. Application In order to get everybody on the same page we have watched together a TEDTalk called: Draw  your future by Patti Dobrowolski     Then, I have conducted “one to one” sessions with everyone.  During these sessions we have discussed the following aspects of the new approach:  The desired to have people better prepared to theses sessions by asking them to draw  their vision of the desired state   The desire to have more “right brain” perspective in our sessions   That pictures could be added to their drawing   I have shown one example (mine…) of what it could look like   And some tricks on how to go about it. A week after, we had our first group session.  We had everybody to present their drawings.  The  reaction was amazing.  People were highly motivated to present their artwork. During  the  second  group  session,  we  have  started  to  look  at  what  was  similar  between  the  different drawing.  We then split people into different teams to define what are the things we  should be doing next year to reach the vision. During the third session, we worked as a group to establish the priorities for the upcoming year. Insight The first thing I have noticed that was different from the previous years was the level of energy  and engagement in the room.  People were extremely motivated to present their vision of the  future.  People were laughing while more serious subjects were discussed accordingly. The second thing I have noticed was the quality of the different drawings.  People really took the  time to organize their taught and this brought up very good subjects on the table.  During this  process,  everybody  had  the  chance  to  present  their  vision  and  therefor,  they  were  more  collaborative during the other discussions. Lastly, everybody in the team has loved this new approach.  A request was made to do something  similar next year Approach Because  of  the  success  it  had,  this  new  approach  was  imbedded  in  the  annual  business  deployment plan process.  Next time I will start this process earlier in the year.
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21,709
Learning Launch Tool Challenge I am a member of a company which solves problems regarding water purification The stakeholders that was the district government in my case were going through an anomaly that was causing serious health serious health issues to the whole district population. The people in those areas depend upon underground water supply provided to them by the government. The problem was the increase amount of arsenic levels in underground water reservoirs. To solve this problem, I have devised a solution and before launching a product we need to check whether it works or not. Selection I have used the tool of learning launch to obtain the perspective of officials who were dealing and observing that problem in their everyday life regarding the prototype and its ease of use so we could get an idea whether the product would be successful or not. I use this approach frequently as it helps me develop a user friendly and feasible product Application For our learning launch, I focused on the following points • execution of our prototype • Ease of usability • Effectiveness • Cost analysis For learning launch our main focus were the water distribution outlet or filter plants. We had taken a sample of different plants to get a better understanding of the problem, application of product and user review. After selecting the suitable audience for our learning launch, we started to hold surveys and personally met with stakeholder to take their response regarding the product other thing was to check whether they want any improvement in the design or application process of our project. Insight After implementing the learning launch tool, our team point out the pros and cons of our product in the light of the surveys and suggested further improvement of the product so it could be successful one. We got three types of reviews 60% said that the product was satisfactory, 30% suggested some crucial improvements and 10% gives mixed reviews. Our team pondered upon those insights and sorted the ways to implement those changes in existing product. The learning launch tool proved very much helpful as we were able to find means to amplify the success of our product by telling us our shortcomings so that we could take remedial actions. Approach We had already gone through several design tools and activities but had found learning launch, an appropriate tool to investigate your product before launch in the timeline of the project. As mentioned previously, we had reviewed the surveys taken and then the insights and incorporate those insights in our final launch designs. Our future launch designs should reflect the insights gained, progress further made, and come closer to a compelling solution ready for full rollout.
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21,711
e boarding in their respective flight. How do people travel ? To design What's Next, we first looked at how people travel to foreign countries for holidays. Then we analysed wait times at the airport. We decomposed passengers journey to determine which moment was the most pertinent for our concept. More than 1.1 billion tourists travelled in 2014. That's 5% more than the previous year. Each day, around 80.000 flights take off and land accross the world. Those figures are gigantic. But, how do people travel ? How do they plan and organise their holidays in a foreign country ? Travelling for pleasure implies planning and a bit of preparation (discovery of a city or a country for instance). There is an infinite number of traveller profiles, ranging from the less prepared ( zero planning) to the most methodic (pre booked restaurants etc). Most passengers are between these two extremes and there are also exterior factors which may affect this amount of planning - travelling with children, for example. From unprepared to overprepared holidays Yet, we noticed that throughout passengers in all of the above categories it is frequent that the few hours following their arrival are not planned at all. After they drop their luggage off at the hotel or at their Airbnb appartment, there is often an undefined period before they can start their planned activities. Let's look at an example: o Pierre lands in Berlin at 11am with two friends. They planned to visit the Altes museum in the afternoon. o They arrive at their hotel at 12.30am. They've planned to visit the museum after eating. Yet, they don't know any cool place to eat and haven't check in any guide book Obviously there are a myriad of situations like this where tourists need some help to find micro activities before starting their anticipated trip. Considering this, we started to look at how people wait at airports and if we can find a situation where we could help them anticipate the hours following their arrival. We've all been waiting Everyone knows what it’s like to be stuck in airport surrounded by people speaking a foreign language. We have all been, at some point, forced to hang around in an airport for an hour and more, and there are several reasons for this. When flying abroad, we are obliged to get to the airport in advance because of the security and custom controls, which can occupy broad and undefined periods of time. Some travellers are cautious and take extreme precautions to get on time. Having made it through this step, we can sometimes be met with unexpected delays or dreaded cancellations Waiting vs. waiting We started to analyse and distinguish the different kind of waiting times there are in an airport. Looking to spot the most suitable moment for a digital product. We looked at each wait time to determine the context, the attitude of passenger, what they might feel, and what they have to look after etc. We distinguished several moments where passengers are forced to wait beginning on the way to the airport, if there is some traffic. It continues with the checking where passenger can end up queuing if boarding a popular flight. Then passengers have to line up at security checkpoints and if their are flying abroad they have to pass through customs. Finally passengers have to wait for the boarding to start, all of this can add up to a lot of hours standing in line. We also noticed that in each waiting situation, we enter a certain emotional state. We focused our analysis on two particular emotions which seemed significant to us : stress and pleasure. Stressful and irritating situations are not compatible with the use of a public installation. It is only possible when people feel comfortable and do not experience extreme feelings. A state of excitement, above all when it is shared among a group, a family or between a couple cannot be interrupted. Passengers would miss the chance to benefit from our service. We were looking for a moment where emotion are relatively flat or neutral, in order to engage most with passengers. Stress and pleasure We deconstructed and analysed each of these waiting periods to determine the level of stress or excitement. It helped us determine which moments were significant four the project. STRESS When arriving at an airport, passengers feel a lack of controls. They have to follow instructions and procedures that can even change at the last minute. It entices many passengers to react with a stress response. PLEASURE / EXCITEMENT Pleasing situations are quite rare in airports, but people travelling for holidays, might experience some pleasure, especially in groups (friends, family). For instance, the take off is often an exciting moment. We decided upon a compatible situation for our digital product : before boarding (and to some extent also when waiting to retreive luggage). So we looked into the details of how people wait in airport to see if we could help people better spend this time. How do people wait before boarding ? When passengers are done with check in and have been through controls and custom, they must wait to board. Here is when people generally tend to distract themeselves. When we asked friends and family, what they do when they wait for a flight, we observed a striking pattern in their responses. Most of the time, passengers follow a kind of ritual. They start by browsing a shop, buying a newspaper/magazine, or some duty-free products. Then, eventually, depending on time, buy food. In general, passengers fill their time as follows : Summurizing all into personas We gathered and formalized our findings into personas. We built these to communicate our findings easily and to determine the functional scope of our product. We used some statistical documentation such as the National survey of airline passengers published each year since 2009 by the french government. We tried to define the environment and the context of travellers as much as possible. This included : o the stress level they were experiencing (high or low) o their attitude (whether it is positive or negative) o the amount of time they had before boarding on their plane. o whether they were expecting some airport services or not, etc. Our airport installation The way people travel and our analysis of wait times in airports led us to imagine “What’s Next”. We wanted a product that could suggest relevant accomodation / activities based on arrival time. It should be able to deliver useful information for all passengers, no matter their destination. We worked on the scenography (stage design) and how the airport space can be used to serve our project. We wanted our installation to intergrate seamlessly into passengers' flow towards boarding. Suggest vs. search For instance, Tripadvisor.com is mostly used as a search engine. Yet our goal was to provide suggestions and help passengers find quickly what to do when they arrive. We needed to know both the destination and the arrival time of passengers. We imagined a scan system that would read these information on the boarding pass (thanks to the scan code). This allows the user to interact with our product without the hassle of manually inputing their travel details. We also offered a free world exploration to passengers who might simply be browsing. Defining a suggestion system Based on the arrival time of the passenger we wanted to suggest the most suitable activities. For instance, a family landing at Berlin around 11am, might be looking for a restaurant. In constrast, a group of friends landing at 9pm might be looking for bars to have fun. The rules we defined would have evolved and learned from passengers and from data it gathers. Saving suggestions One tricky part was to think of a system allowing users to take away suggestions. Obviously people flying aboard, or in a foreign country don’t have a mobile connection and internet access. For those passengers, we imagined a ticket printing system that would list the saved items. We also thought of an sms functionnality that could text you the place you've bookmarked, as well as a bluetooth sync system for users that have the mobile app. Reminding passengers to board on gate At last, we also thought it would be nice feature that would alert the userto board ahead of time and to quickly print its list of saved items. This would prevent users from missing.
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21,712
Learning Launch – Food Festival Event Challenge I am a staff of the entrepreneurship division of an organization on campus. At that time, I was given the responsibility of planning and implementing a food festival event which is the organization's annual event. My/our challenge is how to get income from both the division and the organization by marketing through all available digital media to improve the cashflow. The event scope includes External, Human Resources divisions and several other related divisions. However, to run this event was limited to budgets and member time. This event must be held in the next three weeks, but this event must continue as it should be. The solution should include an even distribution of the time existing team members. With the available time, we will focus on how to solve this problem by determining the schedule for each member so that this event is carried out. Selection Our team has drafted a framework plan by doing some designs to spread the advertisement of our event. Besides that, it also makes design thinking tools (learning launch tool). The learning launch is an option to see, test input and idea from each member quickly. Application The First of our learning launch, we focused on a framework to execution of our online marketing tasks. This is we select to see if we can organize a tasks or things to do for this event. We adapt to using the Scrum management method for this activity can run smoothly. With limited time we have, our team conducted training for three days. After that, we arrange four tasks for the next process. We hope from this activity will produce a document with a clear description of our future workflow. The second of our launch learning, we focus on gaining the problems on the tasks that have been done before. This is we do through the test to see the problem to our workflow challenges. All team members involved complete the online survey whose results can also be gathered quickly. The content of the survey includes several questions about the workflow that has been planned, the understanding of the workflow, and how each member thinks about it which is carried out for five days. Insight This learning launch is used to collect all input and opinions to test this. All done with the hope of finding a quick way to improve our workflow. However, everything is well and properly discussed, even though the results obtained are slightly different from what we expected. In addition, all members will review this insight and feel open to always prioritizing tasks and process into future launch designs. For the future, all team members will develop all the details, which will then come back in the future. In addition, the workflow that is being carried out now is included in the desired criteria of design thinking timeline, because it is have been done with a very mature estimate of time. Approach Some of the activities our team has gone through and the design thinking tool is just in time to launch. As stated earlier, our team needs to review all aspects gained from these launches into the design of future launches. We hope that the design of future launches can reflect good process details according to the objectives to be achieved as well as attractive solutions that are ready for a ready and smooth launch.
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21,715
Challenge As a faculty handling course on Professional Ethics in Engineering it becomes a tedious job to come to a conclusion when case studies are handled. The students are diverse in nature and they are not inclined towards the statistical data and history which had taken place. It’s also becomes difficult or challenge for me to hold their attention as they get easily distracted when the case study is taken as case study or a seminar. So the main task is to include the entire student to get into action and make them pivotal part in carrying out the discussion. Selection The tool selected for overcoming the challenge is Story telling. As the course included various case studies it was very much comfortable by select story telling. When narrated as a story it bonds the listener and the speaker and basics of empathizing, analysing, solving and testing becomes much easier to perform. The use of storytelling for design thinking can also be referred from the link provided https://www.youtube.com/watch?v=I0qsOs1Y4Do Application The brief of case study to be handled was previously handed over to the students and they are instructed to go through the same through researching the net. In the session they are asked to empathize as the character they have read and are requested to tell the happening in their perspective. Many important persons involved in the case study are enacted and each one tells the story of the event of what has happened. Doing so the rest of the class would be able to understand the various perspective of the problem and they move on to the next phase of What if? There they tend to analyse the event after having a clear understanding in the What is? Stage. The effectiveness of the class and the interest of the class has improved as the event is expressed as story by their classmate by empathizing the characteristics of the people and the base of the problem is clearly identified. Insight It is initially tough to get the students in the groove after they are set into the mode, then the real learning in happening. The students kind of get into the role and become good listener which is the most important thing for any designer. The role as a teacher to make them think globally and provide better understanding of the roles of ethics they must follow was easily accomplished. Initially the adaption of the student with the tool seem to be difficult as they had a major role to play later on it was a cake walk Approach Next time along with the story telling , the use of ICT would enhance the process as they can easily perceive things and comment on the decision which was previously taken or they can suggest on what could have been done better.
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21,719
Reflection: Storytelling Application Challenge The clients we tend to work with in my company, a small consulting firm for growing businesses, are small to medium busines owners that are starting to experience significant growth. They still have a small business mentality, used to micromanaging everything themselves. This makes them lack a big picture mentality and see everything as a small set of problem, disconnected form each other and without a larger vison for their company and an idea of where they want to go as a company now that they are leaving the beginner playing field. They haven’t really understood their business beyond their initial instinct of wanting to create a product or service and produce it and they struggle to develop beyond that initial stage. If they have new clients beyond their initial target group, they are often unaware of them, if they have adjacencies, they are also often unaware of their existence or how to exploit them. Selection I choose storytelling for these types of clients because it allows them to see the clients and opportunities that their growth can provided them. Storytelling is the creation of a cause, a greater narrative beyond a simple problem/solution dynamic. It is customer centric and searches for their experience, their needs, and their views on both their life’s and the product that they are engaging with. Using storytelling with our clients allows them to articulate a vison of what their company is and where it is going through the creation of a unified story for the purpose of their company. Most of our clients have never created a story for why they created their company, what they hope to achieve and how they see their clients. I also choose storytelling because in certain cases it is a tool, they can use themselves, depending on their business, to interview their clients and apply it themselves. Application The best example for how I applied the storytelling tool, is with a client whose company was a medium, but quickly growing, IT firm. The company was obsessed with analyzing every single decision, including things as trivial as cleaning supplies for the office, at every level, from the person actually in charge of the activity, into his supervisor and then the founder. At the time of our work with them they had a 3-layer structure. They had very little autonomy at the bottom 2 levels. This had brought the company to a state of perpetual paralysis. They were over emphasized on small process, seeing everything as induvial problems without connection to the issues their peers had or an overall strategy for the company. They dealt with every client and issue in a piecemeal fashion and had to common view to what their purpose or strengths where. This has resulted in their growth coming form word of mouth form stablished clients that could see that they were actually good at their jobs but now from new independent client given their poor sales ability. The way we solved this was by bringing the founder and his manager independently and making them interview some of their clients with a premade questionnaire in addition for follow up questions they might have in the moment, we also told them to ensure that they only talked 1 minute at most for every 2 minutes there clients talked. The questionnaire revolved about finding out what their clients needed to commit to further spending on IT, how they saw the company and what they valued about them. We also told our client to ensure that they never talked about specific products they had but to keep the company discussion in a more general area, to ensure this didn’t devolve into an interview about specific product performances. Finally, we brought the managers and the founder together and made them exchange what they had learn into a story of what their company is and what they are valued for. Insight There were a couple of insight gained for the client and one main one for me. The main insight the client learned was that what their own clients valued most about them was the personal touch they received from them. They liked their product but above all they valued the fact that for them their IT providers weren’t a faceless multinational with a help desk. They were known faces, people they communicated with on a first name basis. People that were willing an able to go with their clients through any questions they might have without billing them froe vey single hour o time spent, that cared enough to congratulate them on birthdays, and rush to their aide when they had an unforeseen emergency. Our IT company clients had though that their strength was in their product, but it truly was in their service. That has been their challenge with sales, they has been emphasizing to prospective clients their product without telling them how they would implement them, how they would support them. This made them look as just another IT provider, without the benefits of size but also without the benefits of personalized service. For me the greatest insight was the importance of empathy. Empathy with you coworkers, empathy with you client. Being connected to the non-technical aspects of the business, the emotional connection one has with clients. The bonds of trust are often overlooked but are a stronger link that most people assume. This increased my regard for design thinking because it is a process that allows the inclusion of such non-quantitative aspects of business that most other processes ignore. Approach If I ha to deal with the same client again I believe I would still use the storytelling tool for them. It was effective in helping them realize their unknow strengths, in giving them a vison for the company and bringing them outside their focus on minutia and technical aspects. What I would change would be to add the Mind Mapping tool as well to the process. Including some Mind Mapping between the managers before and after the interviews would have probably clarified their new joint vison even further and might have given a couple of extra insights.
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21,720
In this assignment, a reflective report will be presented considering my own thinking about the Design Thinking activity. The weekly blogs and slides are already presented regarding the various activities related to innovation and creativity managed through the use of various Design Thinking activities. It will not only allow me to present a critical self-analysis but will also assist in reflecting the various learning aspects and provide a justified explanation to the various activities involved during the designing phases. This can beneficial for enhancing my depth of knowledge and even utilize my skills and expertise to ensure that the knowledge acquisition, development plan and knowledge designing activities remain successful all throughout. Not only the design thinking aspects, but also its impact on the process of managerial decision making, use of tools and techniques along with the identification of issues and determining effective solutions to deal with those problems associated with the innovative solutions (Johansson?Sköldberg, Woodilla & Çetinkaya, 2013). As the topic is based on the concepts of innovation and sustainable development, so the Design thinking activity is an important aspect of enabling innovation and for ensuring successful management of the business strategy process and at the same time, facilitate knowledge development and analysis of aspects to provide critical reflective analysis too. Critical self-analysis From the Design thinking activity, I have understood about the visualizing of certain business management aspects and innovation related to it. The entrepreneurship concept is related to the business aspects where the individuals are allowed to gain good scopes and opportunities without much focus on controlling the flow of resources while it also involves turning the idea into business and ensuring that the human resources, financial resources and budgetary implications are managed well and good. The concept of innovation is related to the formation of new ideas, concepts and models required to enable innovation and creating a stable culture to foster new ideas and learn from mistakes. With the learning of concepts related to entrepreneurship and innovation, I have learned about how to start a new business, manage proper budget and the human resources properly too for dealing with the business risks and produce good quality products and services (Goetsch & Davis, 2014). From the idea, I have also found that the innovation problems and business risks that shall be dealt with to create new and improved services along with redesigning the existing services. Based on the model of innovation proposed by Tidd & Bessant (2013), I have understood about the various components such as the search, select, implement and capture. By assessing the model, I have seek knowledge regarding the best opportunities to facilitate innovation, need and ways of enabling innovation, define methods to innovate and capture ideas to gain relevant benefits from the implementation (Kolko, 2015). The different aspects of innovation including the incremental innovation, platform innovation, component and discontinuous innovations can also assist me in designing an effective platform that will promote innovation and utilize the major technologies and core competencies to foster innovation of business. From the perspective of innovation, it is understood by me that innovation can be managed by making changes to the design and functional features of the products, changes to the processes, changes to the position along with the change in paradigm to ensure that the innovation is successful (Goldschmidt & Rodgers, 2013). These are the basic ways that foster innovation through improved business operations’ efficiency, increased revenue generation, higher productivity along with greater customer satisfaction and keeping the costs incurred during the management of business processes under control. Being social and enabling social innovation are integral aspects that facilitate social changes and can make the businesses fulfill its corporate social responsibilities too. All these aspects are surprising and the reason is that it can allow me to progress in my career and become a successful entrepreneur as well (Howlett, 2014). Reflection of learning based on the Design thinking activity The learning capability is facilitated by me through the assessment of Design Thinking activity and Design process associated with the reflection to be provided for the concerned report. Have been accustomed with the use of designing of applications and even used the Dweck’s theory, though I was unable to conduct a feasibility study properly. It is important for me to focus on understanding whether the design process for enabling innovation can be successful or not by breaking down the design thinking process into multiple aspects like journey mapping, analysis of value chain, mind mapping, conducting brainstorming sessions, developing relevant ideas and concepts, making assumptions during the testing phase, rapid prototyping, creation of more customer and finally launch of learning and development plan, all managed through proper visualization techniques (Mootee, 2013). As the innovation concept involves changing the features and functional abilities of the product, the rapid prototyping model can be done on paper by creating 2D structures while the later rapid prototyping concepts are understood by me. This has enhanced my strengths in the field of constructing 3D designs and creating robust systems and products to meet the business standards. Few of the weaknesses of mine include lack of knowledge about conducting role plays, wire framing and story boarding, which often created a lot of complexities in managing the design process for producing the ultimate product or service through innovation (Seidel & Fixson, 2013). The prototyping methods are wire framing, paper prototyping, sketching and conducting role playing sessions could be possible with the assessment of a proper case study to analyze the entire situation in details. This has made me think like the user of services and even strengthened my skills, knowledge and expertise regarding the use of suitable prototyping techniques to learn, test, think of getting investments and obtain inputs along with proper funding and utilization of inventor syndrome to foster innovation all throughout. It has been a fun while learning about the prototyping methods and it can also assist in managing the feasibility study to understand the benefits of innovating products and services through use of proper models and frameworks (Gasparini, 2015). One of the major weaknesses faced by me is the lack of experimentation done within the market place and due to this; I faced barriers related to understanding the marketplace conditions too. The learning launch planning could assist me I overcoming the barriers faced furthermore move from the hypothetical concepts to real customers’ behaviors and remain open to feedbacks provided by the clients to make necessary changes (Carlgren, Rauth & Elmquist , 2015). Few examples include innovation of Nicorette managed through the learning launch to establish a smoking cessation initiative with the use of proper media channels via internet. As I have previously worked as an IT engineer, I am habituated with the use of IT components along with management of databases, networks and internet connectivity, which can help me to create channels to deliver the right messages and information to people and make them know about the initiative undertaken by Pzeifer to reinvigorate Nicorrette (Lammi & Becker, 2013). To implement the learning launch activity properly, it is important to maintain tight boundaries associated with the time, location and goals assessment along with fostering the development of diverse teams to provide conflict resolution mechanisms. Because of my good interpersonal skills, I have managed to cope up within a diverse workforce team, which has continuously prioritized on the customers’ experiences and their expectations. To promote effective learning launch, it is important to maintain proper values and ethics and make behavioral interpretations that are required to utilize the design components and prototyping techniques for making prior assumptions regarding the innovation aspect (Geissdoerfer, Bocken & Hultink, 2016). Not only do my creativity and innovation skills have improved, but also the ability to manage business properly with effective designing concepts are known to me. The learning based on the Design Thinking activity is facilitated with the obtaining of information from various sources related to the ways by which problems can be dealt with along with development of skills. This will also assist me in developing creative problem solving approaches for the creation of value and benefits. It can also enable me to think as a designer, furthermore assist in developing growth potential and study the various aspects of business such as the assumptions of reality, rationality, objectivity and even fostering social constructive approaches for gaining a better answer to the designing methods used in business (Welsh & Dehler, 2013). The processes involved in the design activity could include analysis and planning processes where the actions to be undertaken could be identified. This would also make me capable of maintaining proper values and ethics, furthermore promote better control, flexibility and stability along with better control over the business and conducting the target market segmentation along with the analysis of behaviors of customers regarding the purchase of products and services (Dweck, 2013). Development of knowledge regarding Design Thinking activity I have obtained sufficient knowledge and information related to the Design Thinking activity by conducting the REAL launch, which could be beneficial for managing successful business activities and increase the revenue generation capability too. The knowledge and information obtained according to the Design Thinking activity include the objectivity, rationality and predictability of various actions undertaken and furthermore make an analysis of various methods and processes associated with the designing activity (Fook, 2016). This could assist me to perform my roles and responsibilities as an efficient marketer and ensure that the segmentation of target market is done properly along with the assessment of behaviors and needs of people while making purchases of pr0ducts and services. By understanding the design thinking activity, I would be able to be creative and experiment with various things for predicting the varying behaviors and changing needs of clients, furthermore present data analytically and manage proper hypothetical planning approach to management of innovation. From my perceptive, the deign process might be complex, though it should be considered that the design process should be broken down into multiple components and design tools for innovating and bringing creativity all throughout (Moon, 2013). My personal development could be possible with the acquisition f knowledge and information based on the DT process, which includes discovering, defining, designing and delivering the most effective solution. There were few areas of weaknesses, which often created complexities for me to manage the business functions properly and thus to improve the attentiveness, I watched the values and interpreted those, furthermore made sure to consider the problems as opportunities rather than considering those as limitations or constraints. By listening attentively to what the higher authorities speak, I would be more willing to learn and prioritize on the present reality and not just the future. This could not only make them accept the views and opinions of other team members, but would also allow me to share and exchange my ideas with others to foster collaborative working. One of the major barriers faced by me has been the organization developmentposters, which I was not much habituated with (Boud, Keogh & Walker, 2013). The design thinking activity should assist me in understanding the messages to be delivered, maintain proper page layout, use proper visual aids, add the right colors and fonts, sequencing and provide references. The knowledge and information have been developed with the design thinking activity through and it can facilitate critical and creative thinking for resolving issues and problems, furthermore keep the processes user centered. This will surely assist me in developing a systematic approach and ensure that the problems are resolved with much ease and effectiveness along with maintenance of flexibility and innovation perspectives such as visualization, testing, prototyping methods and brainstorming sessions (Baldwin, 2016). As an entrepreneur, it could also help in assessing the needs of the customers and underpin the technological aspects for meeting the business requirements and ensure business success and longevity Figure: Action Plan (Rayna & Striukova, 2016) The action plan provided an insight about how the empathize, i.e., to understand the audiences is essential, define the approaches to construct a view, gather ideas through brainstorming sessions, develop a prototyping method and test the results based on the feedbacks to identify any changes or improvements to be made. All these are based on the acquisition of knowledge and it can be obtained by assessing the four major components of design thinking activity including the connecting, creating, collaborating and converting. The connecting approach of design thinking activity can combine the analytical and creative approaches for resolving issues in business and at the same time, understanding the needs of clients and their behaviors regarding purchases too. The create aspect enables creation of prototypes and transforming the ideas and concepts into something more tangible to ensure technological efficiency while undertaking the project. The collaborating approach, as the name suggests, has managed connection between the internal and external individuals to conduct brainstorming sessions along with sharing and exchange of information and messages for identifying the areas that need changes or have been left unexplored (Rayna & Striukova, 2016). The conversion means transforming the ideas and concepts related to the prototyping into market scopes and opportunities for delivering value and benefits to the customers. This will not only align the strategies with the business goals, but can also maintain technological feasibility to ensure customer value creation and launching a project in the test market too. All these major aspects have contributed to the development of knowledge based on the design thinking activity, furthermore allowed me to experience various aspects of lifelike value chain creation for Woolworths, preventing unethical behaviors within organization and even establishing goo communication with others while working as a team (Jin, Li & Gao, 2013). The interviews conducted with the managers of organizations have improved my skills of practice interviewing, which can not only assist in managing the ongoing design thinking activity properly, but will also facilitate critical thinking for innovation and creativity all throughout. Knowledge and learning aspects are promoted easily s I have understood about the Dweck’s theory and it will allow me to progress in personal and professional career with much convenience. The visualization of various business aspects and learning to create posters and knowing about the prototyping methods can also establish a sense of positive skills and knowledge required to promote effective learning and design activities effectively (Liedtka & Ogilvie, 2011). Conclusion From the report, it could be understood that own thinking was developed regarding the Design Thinking activity and most of the facts were related to the innovation and creativity. The topic illustrated about how the design thinking activity and its related aspects could assist me to progress on my career, furthermore could make me present myself as a successful entrepreneur and manage business successfully too. The critical self analysis would define the various aspects of innovation that should help me in manage value creation while the reflection of learning based on the Design Thinking activity could allow me to frame the prototypes and manage the design process to manage consistency of product creation and managing the feasibility too. There were various weaknesses, that should be overcome with the utilization f my strengths and this would contribute to assessment of behaviors of clients regarding their purchasing habits in business, furthermore develop optimum level of knowledge and information to create an action plan as well. I also understood about the ways of developing posters and manage visualization of data and information, which could also improve the skills, knowledge and expertise in dealing with the business issues that might be faced.
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12, 12, 12, 12, 12, 12, 12, 12 ]
21,721
1. Challenge: Describe your challenge, including all relevant information. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. Challenge: Belongs from a minority clan a people overlook a person and also his big ideas cause society don’t count them as there own. I am a Buddhist and belongs from Bangladesh as I belongs from a minor clan I get judge to often by the people around me and also neglect by the people when it time to share ideas. Selection: I selected that thinking mentality as a tool cause it shows me the way to do something great to change the perspective of the people of the society . Application: I did social works and some leadership development project to help others grow so that they can do their role well in the society with having positivity and can develop the society In a good way. Insight: The insight I gained helped me to use my tools in a proper way. It affect my thinking in a good way that people has the power to change a society if he/she has good motive and proper agenda. Approach: Well I can use the tools again, I used it before to aware people but I can also used it to educated the unprivileged
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21,722
Example reflection – Visualization Challenge & Selection - Describe your challenge, including all relevant information. I’m Sales Manager in the media and broadcast industry, we offer solutions to solve customer’s problems. The challenges we face during our meeting with the customers are in different levels, but I will focus on technical and commercial ones only in this use case. For the technical matters normally, our solution is a portion of an End-to-End complex workflow where we collect an enormous quantity of the information and the challenge, we face is how to put all the data together in a way to be easier to understand. We select to use MS Visio as a design tools to help us to visualize the information in a schematic and dynamic way and also, we use MS. PPT to present the information to the customer in a simple way. They are simple and easy to use, it gives us the possibility to adapt and change the representation on the fly if needed. Commercially, the challenge we face is the quantity of the interlocutors coming from different departments and each one will bring different information that may be relevant or not to build the commercial strategy. Each customer has different process to proceed with the selection of the vendor. We have to have a clear focus on how to build the strategy. We use a simple MS PPT to map the org and build a visual org chart. it’s a simple tool we use internally where we can visually identify the key person and modify or comment each stakeholder. Application - Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). I have a use case with one of our important customers who needed a backup platform for its 7 systems, the solution should support manual and automatic redundancy. We were in competition with other vendors which they have similar products to us. Our team designed through the MS Visio a visual solution which shows and monitor all the 7 systems and the backup platform in a schematic way. We created different buttons that’s simplifies the operation teamwork. it’s given him the possibility to select manually which system from the 7 to export to the backup platform. it’s also shows him an alarm if there is any issue in the system. After we made the first design prototype, we could adapt the design by adding more element to the project that the customer didn’t realized he will need them when he provided his request at the first stage. The customer was very happy with the design and the solution proposed and he selected us as the main vendor for his project. Insight - Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly) The visual design and the tool selected helps us to be in control of the overall solution, it’s helps us to have a global overview of the problem and identify possible optimization that customer didn’t saw in the beginning. It’s opened the customer mind to be more innovative and interact with us in order to improve the solution and go beyond of what was expected in the beginning. It’s gave us advantages against the competition and customer felt more comfortable talking to us and sharing more information. After the project has been realized and delivered to the customer, we have been nominated and awarded at the best “Satellite Solutions Provider Company” of the year. (https://issuu.com/cpitrade/docs/broadcast_pro_march_2021 page 40 - ATEME) Approach - Describe what you might do differently next time -- applying the same tool you selected or a different one – and the reason(s) why I’m really proud of the approach that our team used for the project. We will use the same design thinking tool which has been worked well in many times. We may explore other tools depend on the use case.
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21,723
Challenge I am a member of my organization’s expert support group and my/our challenge is to improve the effort usage and automation of manual tasks within the department in order to increase the teams efficiency and reduce the unnecessary manual task burden resulting into a leaner team. The project scope includes the department composed of more than 500+ employees. The project is limited to internal resources (i.e., budget and employee time). The solution should include an even distribution of working hours amongst the team members. We will focus on trying to uncover what our team members, as well as key stakeholders within the larger department, consider to be ineffective or problematic with regard to the daily activities. Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the automation approach. Broadly speaking, the automation approach is meant to quickly reap the benefits for the team and the client. Application For our automation approach, we focused on the structure/execution of our routine tasks. In particular, we wanted to see if we could structure our tasks, projects, and processes to adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our workflow challenge. Our team went through a two-day workshop with Automation development center coach. Next, we brainstormed through to structure our tasks and processes in a more agile way. These two sessions occurred within in a three-week timeframe. We expected to produce a plan to track our progress with a clear description of our new, more agile processes/workflow. Additionally, key stakeholders from the department also completed the brain storming sessions. The sessions included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change, and were conducted within a one- week timeframe. Insight By applying the design thinking, our team identified our assumptions and formulated the plan and targets within each stakeholder’s portfolio. Additionally, we thought through anticipated results, expecting to find that a more agile approach would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was open to the prioritization of tasks and process, the stakeholders in the larger department expressed some concerns. Moving forward, our team will review this insight and incorporate it into future plans. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline. As previously mentioned, our team needs to review the insight gained from our discussions and incorporate this insight into future implementations. Future deployments should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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21,727
Challenge & Selection My working environment includes highly skilled engineers who perform highly specific procedures for our customers in a business to business industry in South East Asia. With digital advancement of the last decade, many procedures can be improved with the help of applications and programs. My task is to develop tools for our customers with the help of our domain knowledge experts. The challenge of digitalisation is that people are protective of their skills, which might be a result of being frightened of becoming obsolete. How could I get these experts to open up about their procedures and create new tools with me? Storytelling was the Design Thinking tool that I used to improve engagement with all stakeholders involved. With this tool, colleagues could visualise the problems and issues at hand, and realise that a digital trend will work in their favour. Customer stories were created as characters in these stories for colleagues to relate to. Application The application of this storytelling tool involves a 4-step approach. From getting to understand your audience, to finding a podium to allow for the story to be heard, to ask questions and not leave the audience hanging, and find the tensions between the current situation and the ideal situation. The first step storytelling is knowing your audience. In an office environment, this is easily done by just asking everyone individually what they do daily, for who they are doing this, and what their struggles are. Gathering information is a key part in storytelling because it will develop understanding of your industry, and what processes can be digitalised. The second step was to find probable business opportunities that would act as a stage for storytelling. Knowing my audience – mostly internal experts – allowed me to generate opportunities by gathering a diverse group of colleagues with similar issues. These issues were unknown between them. By creating a character, based on the customer stories, I could describe a sequence of events that the whole room could relate to. The third step was to ask questions, hypothetical one’s or directed to the audience with having the answer already in the pocket. Every new event, meeting or gathering has a different audience, and not all of them engage similarly. Asking questions to the audience engages them and makes them active. A major pitfall is when an answer remains unanswered and the audience is captured by that rather than your story. The fourth step is presenting the tension of how the current situation of your created character is insufficient for future situations. Present possible changes for your audience to be future-ready. In my case, how to digitalise processes. Insight Getting to know my audience allowed me to understand their interactions, needs, stresses and where they want to go to. Knowing the preferred direction of your audience allowed me to find a common point in my story. These common points – between the created character and what my colleagues’ experiences – are now called anchors. Several anchors are placed in each story to allow engineers to relate to the story. Another insight is that different hierarchies might aid or thwart the process. On one side, there is the sharing of experience, but on the other side there is a reduction in creativity when people do not talk freely. Storytelling can help to create feedback on understanding what customers want or do, being innovative is also to be creative. Approach An alternative approach was also done by providing visualisation of these processes mentioned by colleagues and how they could be improved. The issue is that not every story or situation lends itself to use visualisation. The audience was discussing the validity of data, rather than the bigger picture and trends. A focussed on the goal audience will provide more insights in design thinking, and using the right tool is part of that.
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21,728
Elements of The Perfect Sausage Using Visualization For my reflection I will design the perfect sausage. Challenge: The perfect sausage is a subjective claim, meaning that multiple people can claim they have the perfect sausage, and all can be right. My challenge to this was to be more objective. I can be more objective by answering for questions: What is? What if? What wows? And What works? (Liedtka & Ogilvie, 2011). Answering these questions will bring a lot more people on board to my idea of what a perfect sausage would be, and thus root out the more subjective and personal claims of what the perfect sausage would be. Another, and possibly biggest challenge to this is that I have only eaten sausage and never made a sausage myself, so I did not know how to begin, much less visualize the components of what entails a good sausage-other than the flavors of the sausage. Selection: The tool I used is Visualization (below is where the Visualization tool fits in the entire design process) Note: this is a scanned image, so I apologize for the image quality. (Liedtka & Ogilvie, 2011, p. 22). I used the Visualization tool because it encompasses all the other tools in the design process. Plus, without a visualization of what the product would look like, there is no product. Application: Visualization does not come naturally to me, so I needed inspiration and did a web search for what a sausage is, or the essence of a sausage. Basically, sausage is a blend of grounded meat, species and usually enclosed in a casing from animal intestines (Sausage, 2021). After a web search, I visualized the individual components in my mind and went to the supermarket to pick up the ingredients. I did run into an issue attempting to find the sausage casing, but I was able to purchase the casings online via Amazon. From there, visualization played another role where I took the individual ingredients: ground meat, spices, white wine, and casings and combined them into the finished product. I then cooked the sausages on a grill and obtained a finished product After a product was combined, I selected 10 of my friends and family to taste the result. Insight: Without visualizing the components in my mind, there would be no insight. I like this tool as it helps me see all the individual components that would go into the sausage. I also used visualization to glance at what I thought the perfect color of the sausage would be and the color of when it was done. Of course, I used a timer too. I also visualized some of my friends and family eating the sausage and visualized at their facial expressions. Most of them enjoyed my sausage creation. Approach: Most of the critique came from too much salt in the sausage. If I were to do it again, I may use little salt in my next creation. However, the feedback I received was mostly positive and many would want me to make the sausage again. References Liedtka, J., & Ogilvie, T. (2011). Designing for Growth: a design thinking tool kit for managers. New York: Columbia Business School Publishing. Sausage. (2021, May 23). Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Sausage
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21,729
Challenge I recently attended a 1-day design thinking bootcamp where a diverse group of individuals learned the theories and practices behind design thinking. We were tasked with addressing a big question to practice design thinking: How might we design the best workplace in the world? Since it was just a day-long workshop, we had to move through each phase of design thinking quickly. We started by defining “workplace” and “best” and completing empathy interviews with stakeholders to understand their pain points and how we might address them. Lastly, we developed a prototype and conducted a learning launch to test our assumptions. Selection After examining “what is” and “what if”, we were ready to develop a prototype that we could test through a learning launch. We determined the questions we needed to confirm and disconfirm through interviews with other attendees of the workshop. The learning launch method allowed us to quickly and effectively test our key assumptions to understand if our idea could move to Launch 2.0 or if we needed to pivot entirely. Application Our team defined “workplace” as the physical space a person enters each day for work and “best” as a place that inspires ownership and personal connection. As a result, we decided to architect a new office design on paper for our prototype. This design involved a “Choose Your Own Adventure” aspect whereby there were areas of the office floorplan for all types of working and learning styles - a brainstorming room, phone booth, private offices, open desks, conference rooms, comfortable couches and swings, and communal space for lunch and happy hour. For the first learning launch, our team wrote out our key assumptions and developed a set of questions that we wanted to ask our audience. We focused on understanding where people would want to spend the majority of their time in the office design so we could confirm or disconfirm if open and comfortable workspace is even desired. We shared a large design of our office with someone who usually works from home. Due to the nature of our short workshop, we only had about seven minutes to ask questions and learn from our interviewee. Ultimately, the assumptions we were trying to test were the correct ones but we could have developed better questions to get at the quality of data we were seeking. While we didn’t have time to complete a second learning launch, for this phase I would have kept the same prototype design but developed a better set of questions to ask a wider audience (since we only had time to interview one person). Insight Because of the assumption we developed about “the best workplace”, our physical prototype design was absolutely necessary to give our audience a visual of our idea. While our initial empathy interviews illustrated that employees sought more ownership and personal connection in their work, we had to test that customers would actually utilize various workspaces in order to accomplish ownership and personal connection. Since we only interviewed one person who works from home, she felt a connection to the closed office spaces rather than the open and communal spaces. This was the opposite of our assumption but was also a very small sample size for us to determine next steps. Approach Ultimately, it was very clear that we needed more and better data in order to properly test our assumptions. In the future, our team needs to agree on the number of people we will interview and have more time to conduct the interviews in order to successfully test the assumption and determine next steps for Launch 2.0 and our idea in general.
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Learning  Launch Challenge   I  work  at  an  advertising  agency.  The  most  of  as  are  between  20-­‐40  years  old,  with   approximately  the  same  academic  level  and  similar  interest.  Some  of  us  are  creative   people,  and  others  are  account  managers,  so  we  have  different  points  of  view  about   how  to  approach  each  new  campaign,  and  every  one  of  us  needs  a  different  kind  of   information  to  develop  our  work.  Our  main  client  requieres  quick  responses  because   its  market  evolve  very  fast.  This  causes  that  we  usually  work  in  a  hurry,  and  nobody   knows  what  exactly  the  other  people  knows,  so  we  get  a  lot  of  misunderstanding   between  us  that  cause  a  bad  atmosphere  at  the  agency.     I'd  like  to  reach  any  method  or  technique  that  help  us  to  improve  our  information  flow   and,  moreover,  improve  the  atmosphere  we  are  working  in.       Selection   First  of  all,  I  realized  that  we  had  a  problem  that  admit  the  application  of  Design   Thinking,  because  we  had  no  data  about  past  moments  and  we  had  to  make  an  effort   to  solve  everyday  problem,  so  we  focused  on  the  present.  The  tool  we  chose,  after   knowing  deeply  each  other  and  listening  carefully  between  us,  was  Learning  Launch,   because  we  agreed  on  a  specific  need:  we  require  any  kind  of  efficiency  tool  to   manage  information  flow  that  keeps  every  one  of  us  acquainted  about  all  the  projects.       Application   Asking  for  advice  to  friends  from  other  agencies  -­‐secondary  research-­‐,  we  discovered   that  they  were  using  a  tool  they  call  'status',  that  is  an  excel  document  with   significative  fields  about  people  involved  in  each  project,  the  different  steps,  the  time   it  takes  every  step  and  the  deadline  before  the  project  should  be  ended.  So  we   develop  our  own  'status'  document,  that  involves  those  fields:  Project  /  Account   Manager  /  Creative  team  members  /  State  of  affairs  /  Deadline.  And  we  proceed  to   test  it  in  order  to  see  if  it  worked.       On  monday,  we  had  a  meeting  in  to  talk  each  other  about  which  was  our  actual   working  situation,  and  after  that  we  completed  the  sheet.  Every  single  person  at  the   agency  received  their  copy  of  that  sheet,  so  everyone  can  see  at  a  glance  what  is  the   big  picture  of  the  agency.  We  spent  a  week  working  with  the  help  of  that  tool,  but  we   realized  that  we  haven't  consider  the  'client  feedback  episodes',  that  should  be   displayed  on  the  document,  because  when  the  client  rejects  a  job,  this  job  comes  back   to  as  and  we  need  to  rework,  while  we  are  working  on  other  projects.  What  could  we   do?  Add  a  new  job  field?  Avoid  that  question  till  the  next  meeting?       We  had  to  stop  the  experiment  and  modify  our  'status'  sheet.  We  decided  to  add  a   new  field:  Client  OK.  So  we  could  know  if  we  need  to  rework  on  it.  But...  things   changes  very  quickly,  so  it's  enough  to  meet  once  a  week  to  have  our  sheet  updated?   No.  So  we  decided  to  set  a  little  meeting  every  day:  a  coffee  pause  to  talk  about   changes,  only  for  introducing  information  in  the  sheet  about  changes. After  that,  we  found  another  problem:  our  sheet  was  perfect  and  contained  a  lot  of   information  but...  How  could  we  know  what  is  more  important?  At  this  moment  we   decided  to  add  a  traffic-­‐light-­‐color-­‐system:  red  for  urgent  works;  yellow  for  mid   importance  works;  and  green  non  priority  works.  Of  course,  the  color  status  of  a   project  had  to  change  and  evolve  from  green  to  red  during  the  week:  another  task  to   do  at  coffee  time...  Ok,  too  many  meetings  for  us,  specially  when  we  are  on  a   hurry.  Finally  we  decided  to  appoint  a  manager  for  status  sheet:  a  person  who  could   spent  an  hour  every  monday  and  15  minutes  every  day  to  update  the  status  sheet.  Of   course,  the  manager  it's  me,  the  planner. As  we  can  see  on  Learning  Launches  video,  we  decided  to  test  a  cheap  and  convenient   time  managing  tool  as  soon  we  could.  We  could  invest  in  some  kind  of  productivity   software,  and  spent  many  time  and  resources  on  training  every  single  employee  to  use   it,  with  no  guarantee  of  success.  By  less  price,  we  achieve  an  efficient  self  made  tool   that  we  can  evolve  ourselves  every  time  we  need  in  order  it  fits  our  desires.         Insight   We  discovered  and  learn  a  lot  about  ourselves  and  our  ways  of  working,  and  now  we   have  to  admit  a  lot  of  mistakes  that  we  have  made  during  a  long  time  before  we  tried   to  improve  our  working  process.  We  had  a  narrow  view  of  the  processes  because  we   only  knew  the  things  that  every  one  of  us  were  working  in,  and  we  were  defending   different  ways  of  solving  problems  instead  find  a  new  path  between  everybody.  It  was   also  very  helpful  to  listen  to  people  from  other  agencies.  Listening,  definitely,  was  the   correct  answer.  It  was  very  inspiring  for  me  the  Good  Kitchen  case,  because  it   portrayes  the  meaning  of  listen  to  the  people  that  is  involved  in  your  very  own   problems,  when  you  thing  (wrongly)  that  you’re  alone.       Approach   Next  time  we  could  invest  more  time  in  testing  more  than  one  hypothesis,  as  long  that   it  were  as  cheap  as  the  one  we  developed.  I  think  we  settled  very  son,  in  spite  of  Lawan  and  Wolff  advice.  Our  tool  is  nice  but,  could  it  be  different,  easier  and   even  better?
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21,731
STORYTELLING Challenge & Selection “When we know the facts about people, we know what they are. When we know their stories, we know who they are.” - John Quincy Adams. I have worked with active young people to develop SDGs awareness, entrepreneurial mindsets and 21st-century skills by conducting localized training workshops at a grassroots level. However, it is very difficult to retain participants’ enthusiasm in our workshops, especially for those in marginalized groups who are in challenges to connect with new friends and open yourself for sharing their ideas when being in the crowds with more outstanding and confident youth. We were getting further and further apart, and the number of people attending the programme was getting smaller and smaller while our high target is that “Leave no one behind”. Until we have a Storytelling workshop, we know that it is the great tool we need to engage and get our explorers back. Instead of starting the workshop with the boring theory of topics, now we always begin with a check-in question “At the end of this workshop, you will be happy if….” to know our audiences’ interest and thoughts. I also know that Storytelling helps to bring us into the same page where we can listen, give feedback, share our stories, and get to know each other meaningfully. With my personal development path, I share my story to help them visualize a state of failure, sharing our experience and the way of improving my leadership skills. They deeply understand that our success has the great story behind it which covers both happiness and failures. I collect their stories to help them connect with others and find the ways to improve their leadership skills. Application When coordinating the workshop, I met a young person with a disability and congenital heart disease. He also could not express his opinion fluently, so he was very inferior to himself and was afraid to share his ideas in the workshops. of the program. At that time, I proposed to be his mentor and arranged weekly online sharing sessions with him. I tell the story of how my journey came to my current job, how I struggled when I was out of school, didn't have a network to take actions in social works, and how I overcame it. He shared with me about his concerns when participating in the programme, motivation, and stories of young people with disabilities, young people with heart disease and their desire to participate in social activities. After 2 weeks, he is ready to take part in the workshop and I hope I do the rehearsal with him. I see him more and more confident in expressing his opinions in the next workshops, sharing his story with others, and he realizes his great concern with Climate change and Gender equality matters. Insight & Approach “Stories are how we think. They are how we make meaning of life. Stories are how we explain how things work, how we make decisions, how we persuade others, how we understand our place in the world, create identities, and define and teach social values.” (Dr. Pamela Rutledge, Exploring Positive Psychology) Storytelling helps us to tell who we are by sharing moments that made us today or that clarified our values. We teach a lesson to each other - how we learned something through failure or success, mastered an organizational capability, or overcame resistance to change. We are motivated to change by creating dissatisfaction with the present, sharing dangerous mistakes in business, establishing the case for change, and creating a vision for the future state. Everyone has their own story, however storytelling helps us to be on the same page, to change the frame such as allowing the audience to see a problem through a different lens, and changing the emotional climate. Most stories have a beginning, middle, and end, and our personal stories are no different. Whenever I want to tell my story, I always remember the SOAR model which helps me to go in the right way and express my feelings clearly. S - Set the scene (Who? What? and Where?) O - Obstacles were encountered A - Action was taken R - Resolution. How did it turn out? Based on the SOAR model, I can practice my Life Map further which helps me understand where I am by thinking about where I’ve been, and where I might want to go next. This could be geographic, cultural, social, academic, professional, emotional, etc. I can look at my timeline and find out the next steps in my study and career path.
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21,732
Reflection – Visualisation Challenge: Describe your challenge, including all relevant information. As Government of India decided to launch a campaign that will benefit the most backward districts of the society and make a significant attempt to improve their socio-economic welfare, our client, NITI Aayog, which is the Government’s apex think tank, was mandated to envision a robust strategy which will not only ensure gradual progress in the selected districts but also make them hub for development. Our challenge, as a communications agency was to ensure right messaging and gradually, showcasing the development story and best practices being followed in these districts, for the world to stand up and take notice. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge → including any appropriate video lecture references). We believe that before achieving success, it is important to visualize its journey. Possible roadblocks and pain points can be identified to ensure there is a backup course of action, just in case. We had to imagine possibilities that we had never encountered. Situations like, how will the citizens react to their hometown being labelled as backward? Will Civil servants be willing to take postings in these districts? Can we convince the private sector to invest here? Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). To kick start the campaign, we made sure that communicating the right messaging was of the utmost importance. So, the first task was to make sure the word ‘Backward’ gets replaced by the word ‘Aspirational.’. The name of the campaign thus was – Transformation of Aspirational Districts Programme. By choosing an alternate, yet progressive name for the campaign, a deliberate attempt was made to ensure citizens view this a key step in their development. PM of India, Shri Narendra Modi launched this campaign and used simple yet though evoking words to give a clarion call to the nation. As India continues to re-write its success story, it is imperative to ensure the rural parts of the country progress as well. The Districts Collectors and administration were thus labeled as Champions of Change. The first success story of the campaign was when the administration & citizen were excited and eager to be a part of their district’s growth story. The wheels were set in motion! Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). Understanding the psyche was indeed helpful & the power of communication further strengthened our belief that words can indeed create magic. The use of the word – ‘backward’ slowly started to diminish & got replaced by ‘aspirational’ in people’s vocabulary. Social Media proved to be an effective medium for communicating. Through the social media platforms of our client – NITI Aayog, we launched different hashtags to highlight how these districts are bringing about a paradigm shift in critical social sectors like health and education. #VoicesOfChange & #EducationForChange highlighted several best practices from across India. From a child that goes to school to an elderly citizen that has witnessed decades of hardship, these citizens now proudly own the success of their Aspirational District! These districts are now not just making steady progress but also emerging as role models for their country. For Instance, as India grapples with the coronavirus, Aspirational Districts are setting the standard for rest of the country. Source: https://economictimes.indiatimes.com/news/politics-and-nation/less-than-one-third-of-indias-aspirational-districts-hit- by-covid/articleshow/75367747.cms ---- Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. As the programme is now in its third year, a plethora of best practices and success stories have emerged from the grassroots. These are stories determination, courage & inspiration. To ensure this initiative take the shape of a mass movement, Storytelling as a tool will be crucial in creating an effective emotional connect and narrating it to a larger section of the audience through traditional and modern communication platforms.
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21,733
Mind mapping Challenge: The challenge I was taken to complete the task and for the prototyping use because it plays main role in innovation.Mindmapping is a graphical technique for imagining connections between various pieces of information or ideas. Each fact or idea is written down.By curves or lines to its minor or major (previous or following) fact or idea, thus building a web of relationships. Mind mapping is utilized in brainstorming, project planning, problem- solving, and note-taking. As is the case with other mapping methods, the intention behind brain mapping too is to capture attention and to gain and frame information to enable the sharing of concepts and ideas.To get started with mind-mapping, the participant just has to write a key phrase or word in the middle of the page. Then, he must write anything else that comes to his mind on the very same page. After that, he must try to make connections as mentioned in the previous paragraph. Application: The majority of industries have an orthodoxy – unspoken but deeply-held beliefs that everyone stands by for getting things done. Sadly, they fail to realize that by questioning assumptions at every step of service or product development, they can enable the birth of fresh possibilities and ideas. Here is one suggestionto go about questioning assumptions: The participants should start by settling on the framework for the creative challenge. After this, they should produce 20 to 30 assumptions (irrespective of whether they are true or false). The next step is to select several assumptions from the many generated, and utilize them as idea triggers and thought starters to engender fresh ideas. Insight and approach: Research has demonstrated that best practices in innovation planning use a strategic approach. The traditional Project and Portfolio Management (PPM) approach is bottom-up- rolling up existing projects to see the status and how they stack up. This rearranges what’s already in process regardless of alignment with strategic objectives. The better approach is the top-down strategic approach-first focus on the business strategies and objectives, and use these to drive portfolio, project and investment decisions. This approach aligns innovation and new product development plans with the business strategic objectives. Strategy is needed before execution. Following the traditional approach may improve execution. But the results won’t produce value or support the business objectives. Relevant innovation and new product development performance metrics must be established that align with the plan.
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21,737
Challenge: I learn in information technology, and I study at programming scope. Thus, I have a lot of logic and program command or code need to remember, and I need to cleanly to know their relationship. However, I always cannot use them effectively, for example, I can use some more advanced code to solve the problem, but I use the most simple code to solve it. Tools: I was keep using Mind mapping as my tool because I am a student and I study in information programming so that a lot of knowledge is related to a lot of logic and concept and that why I am using mind mapping as my tool because it can help me that to cleanly to label each concept and the relationship between with different concept and that help my brain to understand their structure effectively. Application: Mind mapping was applied effectively Elements because I can use it to markdown some key point, and effective part them into different types and show their relationship. Insight: because of the mind mapping effective line I can find the relationship between different concept easier than before, and I can be easier to find out the problem or difficult. After that, I can you an effective mind to solve the problem. Approach: I think I can use it on database which is one other subject that I am learning. This subject is mentioned a lot of concept that is related different topic. It means that I can you it to label out their relationship and help me to understand these concept easier.
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21,740
Challenge I lead the product management team for an online marketplace that sells used cars. We connect potential car buyers with car dealerships. Our site features thousands of cars. We allow buyers to search for cars, apply relevant filters, browse car information (photos, car history etc) and enquire on specific cars. We define success by the number of enquiries submitted by our buyers. Our daily challenge is to find new ways of getting car buyers to submit enquiries on cars. More specifically, we came up with an idea which we needed to test. It was based on the following hypothesis: Car buyers would be willing to provide their contact details (and enquire on a car) in exchange for a free car history report​. Selection The most appropriate tool to test our hypothesis appeared to be a ​“learning launch”​. We knew that building the full solution would turn out to be costly (reports are provided by a third party and our team would have had to build technical integrations). We decided to find the quickest and cheapest way to test our hypothesis. And if it turned out to be true, we would then dedicate engineering and product resources to building the proper solution. Application In order to test our hypothesis quickly and cheaply, we ran an A/B test on our website. We created a very “light” version of the new feature (report download) and only showed it to a portion of our users (group A). Other users (group B) remained on the current experience and were not exposed to the report download feature. We ran the test for 3 weeks and compared results between group A and B. We agreed that our success metric should be “enquiry conversion” (% of users who end up submitting an enquiry on a car). Group A enquiry conversion turned out to be significantly higher than that of group B (+20%)! This proved that our hypothesis was correct. From that point on, we knew that providing free reports to car buyers would lead to more car enquiries. It also provided us with data to build a business case and justify investing engineering and product resources to build the end solution. It’s worth noting that our approach involved building a very light version of the feature. We opted for a manual process: when a user would request a report, an email would be sent to our customer service team who would purchase the report and email it back to them. Now that the test has been successful, we can invest engineering resources to build a proper solution, having our system automatically querying the supplier’s systems. Approach I believe the tool we selected (learning launch) was the right one. We started with a hypothesis, ran a quick test and got data to validate our hypothesis. That being said, there are a few things we could have done differently. During the test, we compared two versions of the product: A (with the report download feature) and B (without the report download feature). Besides the new feature, A also included several usability tweaks. When the first set of results came through, we were unable to determine if the increase in enquiries was solely due to the report feature. We had to go back to the drawing board and re-run the test with the two versions (A and B) identical from a usability perspective. This allowed us to have absolute confidence that the increase in enquiries was due to people wanting to download reports.
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21,742
Storytelling in designing Story telling has been always a good means of communicating with the audience to attract them to concepts of designing and innovation. Designers usually use the storytelling to get insight into users, establish prominent empathy and reach them productively. Designers establish personas to produce their target users and add relevant social issues to stories that reflect their hard-work, journeys and problems. While crafting stories, designers can make better understanding what users want from solution. Story telling creates an realistic like environment in the designers to influence their attention. It helps in forming cognitive imagination to compare the story with the realistic values. The creativity depicted in the form of story-telling is itself a form of good communication to outsource information. The story teller should be an area expert with few successful stories to attract the designers towards innovation.
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21,744
Reflection – Mind Mapping Challenge &Selection I am an undergrad running student. From the time of my high schooling I use to be unorganized and less focused. The problem in me was the lack of mind mapping and flexible to the changing environment. As of now I am much more mapped person than is was before. I stared experiment my self about the environment I am in and how should I maintain to be creative. Then step by step I overcome my flaws. Relating to this Design Thinking course known or unknown I has developed my skill to mind mapping the scenario and planning. Looking toward the course I have marked my mistake to the journey. Application Journey started with a sheet of paper where I mapped all my skill with What I want? What I known? What I need to know? A paper can turn into chart filled with all things that can show a path to my brain. I initiate it by keep it simple and goal oriented and adapting with my studies. At first, I use to miss the deadline of goal then if re-manage the oriented chart with short term and long term goal like that; If I need to finish anything by learning or accomplishing things then is would create two deadline before actual deadline and for special cases like that of college assignment I would keep it one deadline after actual one. And deducting the reward points for the ones that went far after the deadline. At the end of the month I calculate all the accomplishment and I found that on my first two month I had poor result then from the third month there was ray of light with more reward points. It have been more than 6 month of my experiment there are not more than five deduction points. For this month I have only three deducting points. After this knowledge I would be able to make that points less than two in a month and within three month from now I would be more productive by not having any negative points. Insight and Approach I recognize that tracking yourself is must to do thing, after that each one of us should plot a graph of productivity and do not let it go down drastically. Learning cannot be obtain without sharing it hence I share it with my friends and younger ones to help them to over come from their difficulties. Mind mapping is a process of elevating yourself toward the innovation. You should always be motivated and enjoy every task you are involve in. Always we should be adaptive to our surrounds and its changes. Hence, each knowledge gain through this course are impeccable to implement in daily activities to nourish the developing status and capability of individuals.
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21,746
Storytelling: Communicating Strategy and Value Challenge The company I work for is based on strong values and it is important for every employee to understand same. Business model is spread across vast geographical area which makes it difficult to call all the new employees to a central location for onboarding process and to ensure that the message of organizational values is clearly communicated to all. Hence, in order to build and maintain the connect with every employee it was essential to identify a cost effective and time saving means to inculcate organizational values. As HR, we shared the responsibility of developing talent, coaching leaders and energizing employees. We as HR department required means through which the barrier between management and employees could be lessened and employees were motivated to come to work. We defined our values broadly as accepting no limits, alternative things, and driving positive change. We knew that, on paper, the company values were important and foundational in our business decisions and how we conducted ourselves at work, but were we living these values in a real way? And how could we communicate to new employees their significance if we weren’t satisfied with the way we were living them ourselves? Selection To answer above challenges, we approached the art of storytelling. Storytelling has been used over ages as means of socialization. The moral stories we tell our younger generation as means of instillation good values is an ancient art appreciated by all. Stories can help solve problem, enhance relationships, influence and inspire others, neutralize conflict, and instill values. A well-told story can be inspiring, energize us for a cause or even emotionally connect people and communities beyond boundaries. Over the centuries, this is the way we humans have transferred knowledge & wisdom and shared our culture & heritage. Hence, storytelling was used as means to maximize spread and to connect with employees on an emotional level. We looked at other organizations who have used storytelling as means to connect with employees. One of the organizations was, BUPA who are one of Australia’s leading health providers. BUPA introduced storytelling into their organization and found it to be helpful with many of their challenges. In 2015 they used storytelling to communicate their corporate values in a more personal way as they have a strong focus on authentic leadership. Application We focused on four key stages to strategically implement storytelling into origination: 1) Equipping leaders, key influencers and support specialists with the skill; 2)Capturing stories throughout the organization; 3)Sharing stories both internally and externally; and 4)Generating stories by your actions and decisions. The first stage of the process was to skill all the necessary leaders, including the CEO, senior leadership team. It was also important for the most senior leaders to be role modelling the use of business storytelling throughout the organization. Leaders telling personal stories about their successes, setbacks, families and life journey paves the way for others to be authentic. The second stage was developing formal and informal strategies to capture stories throughout organization. The focus of the stories we gathered were to celebrate the past, acknowledge the present and paint the future. Therefore, it was critical to capture stories from a diverse range of people, including people of different age, tenure, position, location and race. After we have captured stories you need to share them. It was important to share stories across our traditional communication channels such as website, newsletters and employee briefings. We also included it as part of digital induction program for all new employees. We focused that these stories should encourage the behaviors and culture we want within our organization. Last and most important step was to continue the culture of storytelling, we had a portal of employee speak and of best practices our employees did in their everyday behavior which adds value. Insight and Approach Storytelling helped us to engage employees in a better manner. People were motivated to come to work and we saw improvement in our survey ratings. Employees felt empowered that their stories were being heard across organization which made them proud. The sense of being part of organization was created where every employee’s voice was being heard by all. We also thought of taking this small act of storytelling to next level by having an annual event where employees from all group countries can participate and send their stories focused on three values discussed earlier. At the end, we should be able to maximize employee potential to achieve organizational goals. With human resources becoming the most critical resource for any organization, there is always an opportunity for us continue to enhance our effectiveness.
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21,750
Challenge I would like to talk about an opportunity in my organization where we applied the learning launch process. I work in the global data center operations space for a large the firm and my group was responsible for implementing new process improvement strategies every year. We wanted to decrease the time to install new cable by 7-10% or more and we believed that implementing a new design of fiber cabling that was more robust, easier to handle and faster to install would help get us to that very target. Selection We knew that we needed a tool from the design thinking toolbox that would push us to test our ideas, frame our hypothesis, engage customers, quantify the impact and iterate. The learning launch tool was the optimal one to assist us with this approach. As we had a few potential design ideas we knew that we would have to experiment quickly and compare each alternative design and also to the current status quo. The cable manufacturers had sample data that asserted efficiency improvements with the new design of fiber cabling compared to the current one, however, it was under different conditions and an unknown data set. What really made learning launch an applicable tool in our project was that we had to quantify and test the hypothesis that we would see an efficiency improvement with experimentation, reducing the possibility for confirmation bias. We also knew that having pictures, anecdotes and feedback would be important too so we coupled learning launch with visualization. We aligned on this approach and proceeded. Application I start the process by answering the basic foundational questions of any problem-what is the problem and what are we trying to accomplish. I was careful not to over index or over commit to a specific number. As mentioned earlier, we had four designs that could be tested for efficiency improvements. We had to come up with a way to test these designs. We answered the following learning launch questions: 1. Idea- implementing one of the 4 new cable manufacturer designs would yield a 7-10% efficiency gain 2. Specific person-this was for global data techs 3. Has specific need-to work as effectively and efficiently as possible delivering capacity to customer 4. Idea met the need-? 5. Better than current alternative-? The last two questions, we didn’t have the answer to initially. I proceeded to create pilot plans with the right amount of samples, experimentation conditions and data tech users. In addition to capturing time study data, in my pilot forms I also encouraged the techs to put feedback, use pictures and be as descriptive as well to capture anecdotal feedback. After few months of testing we evaluated the results- both qualitatively and quantitatively. There was a clear winner-a figure 8 design sample that met the need. It was quicker to install with 10% efficiency gain and much easier to use, the users had very positive feedback. To re-validate the design I had a few more users test it. Their feedback echoed what was previously stated and confirmed the improvement. In essence we were able to answer the questions of the learning launch process 1. Idea- implementing one of the 4 new cable manufacturer designs would yield a 7-10% efficiency gain 2. Specific person-this was for global data techs 3. Has specific need-to work as effectively and efficiently as possible delivering capacity to customer 4. Idea met the need-yes, it met the efficiency and usability targets 5. Better than current alternative-yes, there was a 10% improvement in efficiency, Insight and Approach The learning launch method proved to be a very valuable process in selecting the right design for the installation job. The specific elements of the tool encouraged to develop hypothesis, experiments, validate and select the optimal answer. As mentioned in my pilot study I encouraged testers to use pictures, photos and anecdotal feedback which in many ways added the visualization component to the initiative this was also very important so that new testers and other stakeholders could see for themselves the impact and confirm that the new design while faster was not more cumbersome to handle. Hence learning launch coupled with visualization is a powerful tool. I would say that in some cases that combing learning launch with six sigma and statistical qualification tools can help especially since there are some elements in sampling and experimentation elements involved that design thinking may not fully address.
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21,754
Learning Launch- Gaming device Challenge and selection The most useful tool to my team has been the learning launch, or marketing prototype, to make sure the idea we has is feasible and viable in the current market. Learning launches involve small test groups and can prove useful in low cost scenarios were there are low stakes with our potential customers and users. Our learning launch would include a classroom of friends and relatives who are working with us to test the gaming device my team would like to produce. During this launch, we would use video recording of the scene as the gaming device is being played. We would also include surveys of the students in the classroom to make sure the purpose and key elements of the game are identified by the players. This learning launch would help us gather real life understanding of how our customers (schools) and users (students) would interact with the game in a controlled setting. Application We would start the process by inviting the students in the school to an after school activity which would be monitored by our team and school officials. To develop the launch we would allow students to play in teams of up to three but no less than two, with one adult facilitator. Each team would receive one set of the gaming device and one set of instructors on the three types of games they could play with the dice. The materials would include a survey for the facilitator of the response from the children and how easy each of the games were to understand. After each team has played for 30 minutes to 1 hour. The test student groups could range from ages 7-14. The facilitator could collect the survey data from each group to ensure that all the questions have been answered. The five questions in the survey could include: How exciting was this game? (1-10 scale), How is easy was this game to understand (1-10), Did you learning a lot about math? Did this game teach you to think quickly about math? (1-10), Do you think math is fun? (1-10 scale), What do you wish was included in the game? These questions could be asked before and after the games are played to make sure that the information collected can provide us with insights into how the game feels to be played in a target audience in a monitored setting. After the demonstrations are completed it may be useful to offer a forum for all the children to receive a presentation on what this gaming devices purpose, functions, and applications are from the creator’s perspective. For instance. the creator of the gaming device could talk about the games and show the students how the games could help the students. We could then ask the students to brainstorm with the presentation team about the effectiveness of the game with regards to creating an excitement for math, teaching them to think in their minds about answers to math problems, and further applications about statistics and math. We could share also insights about the survey with them and use this information to gauge how receptive our audience would be to paying any amount for the gaming device. It may be best to record all of this process to gather insights both during and after the launch sessions. It may be difficult to garner approval for video information to be made public in the public school setting involving children but if at all possible the video could be used for further marketing purposes and the video would ensure robust interpretation of our target audience reaction to the gaming device. I would incorporate this feedback on the gaming device into our portfolio about the idea and use the feedback to inform whether we have the right target audience. I would also set up scales to organize positive feedback of the data 90% positive and above would lend confidence to pursuing the idea and 89%-70% would be lend more careful research into the gaming device and anything below 69% positive response according the the scaled data would cause me to advise our team of tabling the idea and revisiting the framework by which the idea was developed. Insight and approach I have learned that learning launches give business venture a new and fresh outlook to exploring an idea. Rather than investing on projections our team can invest based on information and surveys. Using this framework we can garner more support and information early on and not waste time making faulty or fraudulent assumptions. Instead, we can use surveys, video, and collaborative brainstorming to investigate early on, details we may have missed while developing the idea. Moreover, we can identify real needs with the consumer to make sure the need is present and that our gaming device addresses this real unmet need. We can also identify what we don’t know, what we need to know more about, and how reliable are our assumptions about this game. Analysis of buying patterns and the likelihood that our target market would purchase the gaming device would help us develop more information about the financials for this venture. This learning launch is very useful in insuring that before large investments are made in the new product, we have tested the product with our target audience and insured that the need exists in the market. This resource and information is invaluable to a new venture.
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21,755
Learning Launch Challenge: I live in a state whose economy thrives on agriculture mostly. Small scale agro-based industries are being set up every year. Economy of my state today represents a unique juxtaposition of backwardness amidst plenty. The main occupations of the people belonging to the rural regions are farming and fishery. Even though the soil is fertile and favorable for various crops, yet the farmers residing in those regions have to bear the loss of crops due to the floods that surface every year between the months of May and August. The natives are yet to cross paths with the new technologies related to farming. The per capita income of the people residing in the rural regions is very low. There are hardly big time investors to play a significant role. Evaluating the whole scenario, I have designed two simple machines which- might increase the per capita income of the people and make them realize the potential of technology over traditional methods of farming/cultivation. So the key elements that I have to keep in mind in making the right choices are- my designs need to be user-friendly, availability of the materials (used for the machine) should be high, the model must be cost efficient and carries out the requisite processes in a much more effective way. Selection: I opted for the Learning Launch tool to incorporate my idea for the rural development and to seek validation by at least a handful of investors. I have taken into account the confirming and disconfirming facts which led me to a well prepared and confident pros-and-cons situation (if arises) while preparing for the presentation. Application: For me the most crucial part of applying the Learning Launch tool is the confirming and disconfirming facts that are directly or indirectly involved in my hypothesis. It will help me in putting a benchmark to my targeted customer(s) need as well as the investors. As an engineer, I have put my technical knowledge in designing two simple machines that can bring about a change in the per capita income of the families in the rural regions, might provide a source of income to the unemployed and offer a greater perspective in the development of a region. Now as for my designs to play the necessary role in the above mentioned scenario, I have to overpower the prevailing market (the small and medium scale industries) to establish cottage industries and the fixed mindset of the natives to welcome the necessary changes. People residing in rural areas are orthodox in nature, believer of a fixed system, have minimal education and literacy rate, have low annual family income, etc. While presenting my idea to the investors, the quantity of data i.e., the past and the prevailing scenario play a vital role. The disconfirming data or facts help to establish a skeptical tomorrow but pave the way for an optimized solution which in turn helps in bringing up the essence of technological methods into the natives ‘fixed mindset’. With the confirming data, there is the the possibility for enhancing the quality of the product. Insights and Approach: In putting my idea into implementation, I conducted a small scale experiment with a few families of a rural suburb. This testing gave me an upper hand in realizing the dos’ and don’ts’. The insight was helpful as it made me realize that involving at least 2-3 inhabitants makes them feel important which in turn helps to put my idea into execution more swiftly and steadily. The learning launch tool will benefit me greatly as I have approached other projects in a similar manner. The step by step process is a great way to approach to change the landscape of an existing market. It is easy to reconsider ideas and possibilities as the “confirming and disconfirming facts’ gives a great insight to prevailing scenarios.
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21,756
Reflection- Storytelling Challenge A few weeks ago, as a school project, they let me do research for a company. We had to choose any company of our interest and present that project to our group. In my case, I chose a small beer company, its name is Cervecería Monstruo de Agua, because months ago I had the fortune of having an approach with the founder and co-founders of that company. My challenge started when they let me do this project with a company that I find most interesting and I wanted my group mates to see it in the same way, so I decided to apply one of the design tools. Selection Thanks to the approach I had with the Cervecería Monstruo de Agua, I realized how important it is to know how to tell a story. When researching the company notice something very peculiar, the company has a great story behind its foundation and behind each product created, but does not know how to tell its consumer, unless he is interested in knowing the story. Telling a story involves connecting with your prospect, creating bonds for the consumer to buy again, telling a good story, means communicating a logical message so that people feel interested and attracted to you. Application As a result of the above, I saw a great opportunity for my classmates to see the way I saw the Water Monster Brewery. When I present my project, I apply the design tool: storytelling. Thanks to the information I obtained from the founder and the co- founders, plus the knowledge I acquired about this tool in the course, I was able to narrate the history of the brand in the best way, in such a way that I managed to get my colleagues to create an emotional connection with the company, because the history of its foundation carries with it values such as persistence, originality, companionship, friendship and, above all, behind each product there is social responsibility and sustainability. Insight Thanks to this design tool my thinking changed radically. The success of a company is not only achieved by having a story to tell, but also by knowing how to tell it. You must connect with people, be attractive to arouse an interest, but first you must know who to tell that story and how to do it, it is difficult to keep everyone interested in what you are telling, so by taking the course I was able to improve my way of narrating the facts. It's great to see what a well-told story does to the audience because you must make them feel part of it. If you want someone to be interested in your story, take an interest in what that person wants to know. Approach I faithfully believe that there is nothing better than telling our own story. As a future administrator I would love to undertake in a few years and be able to tell a story that motivates, a story in which everyone feels part, above all I am aware that I can improve my way of telling the story, especially it would improve the way in which I give rise to the public to ask about my future product or service since personally, I think it is essential that people are attentive to what you are telling for their own pleasure and if that interest is not provoked, you may never receive the desired attention. Finally, I consider that storytelling is a tool that represents an advantage over your competition, not all companies are born through values and that says a lot, if your company is born that way, I think you would get people to prefer you over others, because having your values and commitments well put you will not disappoint the consumer, that's important.
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21,763
Peer Graded Assignment 1. Challenge: Describe your challenge, including all relevant information I’m a change management consultant that’s been hired by a leading Events Promoter. Despite once being a dominant force in the industry it has started to experience a slow decline. The company has experienced declining sales, high turnover, the delivery of events hasn’t been up to mark as is evident from customer refund requests and complaints on social media/public platforms. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references) I’m choosing visualization as a tool to frame the problem. ​Visualization is a collaborative process, it can communicate both abstract and concrete ideas, drawing mental imagery can also help people be inspired and put them in a state to manifest the imagery. In terms of the 5 stages of design thinking, Visualization utilizes empathy by taking into account all the stakeholders needs, feeling, emotions in an illustrative way, it utilizes Define, participants can use illustration to frame the problem, it utilizes Ideate, participants can visually express their solutions, it utilizes Prototype by designing what an idea structure would look like and finally allows you to Test, being an iterative process, feedback loops can help to refine the design of the prototype 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). I organized a town hall, bringing together all the stakeholders required to build a new framework that can improve future outcomes; Sales, Marketing, Operations, HR, Finance, Procurement and Clients. I then created 7 cross-functional teams and chose a young member on each team to become the captain while being supported by a department head. First step, draw a straw man graphic and hand it over the each team to develop, teams have the following themes: ● Engagement - I would recommend my company as a great place to work ● Leadership - The leaders at my company have communicated a vision that i understand and have asked me to contribute to ● Enablement - I have access to the learning and development I need to do my job well ● Alignment - I receive appropriate recognition when i do good work and feedback my outcomes are misaligned ● Development - My manager (or someone in management) has shown a genuine interest in my career aspirations” This was done to be able to understand the status quo, the sentiments and aspirations of those present. Second step was to doing a fun team building event to get the participants energized, we then discuss the results of the first exercise and started a group discussion where each team had to now develop a straw man model using sticky notes and whiteboard which incorporated the following elements: ● What would make your company a great place to work ● What vision would you like to set out out for your company ● What areas of your work would like to to receive mentorship and training on ● What incentives would you need to do a better job ● Are you empowered at this organization and do you see yourself growing 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). The survey and the work groups helped to identify three bottlenecks in the organization: ● Problem: The majority of employees recognized that the poor execution on the event level was reason behind declining sales, this was starting to affect the market reputation of the company and this was affecting their sense of pride in their work ● Solution: One work group designed a model where the company had a customer centric culture with a strong CRM system to capture information about customers, wish them for birthdays, reward customers who were loyal and regular customers. Another work group designed a system where Chatbots engaged with customers on the website. Another work group proposed an incentive system for the marketing and sales team based on Net Promoter Score ● Problem: Only 20% of employees knew the vision of the company and a further 40% felt that the leadership of the organization did not take their feedback into account or refer to actual data when creating the vision statement ● Solution: Two work groups proposed vision statement designs incorporated actions that can help employees turn the vision into reality another work group proposed a vision statement that is relatable and that has a majority consensus from employees ● Problem: A lack of accountability and failure implement policies and procedures into action. E.g. Procurement Department personnel complained that despite requesting the Operations Department for a minimum three supplier bids the Operations team did not follow protocol and tended to choose their preferred supplier who on most occasions was more expensive than going market rate ● Solution: Three work groups designed a model where the procurement process was moved online and that the minimum number of bids had to be submitted for the system to give the operations team an approval and the approval would have to be submitted to finance to clear the funds.. This took away any element of manipulation, favoritism or human error from the process. Visualization played a key role in giving the participants the flexibility to think outside the box, explore ideas in a more creative fashion and take each other's feedback into account when designing a better process. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why A tool I would definitely use the next time is storytelling. The events industry thrives on creating unforgettable experience and positive energy - which in turn has a positive impact on the people putting together the events and those who part with their money to experience it. So it is very relatable. Using a story, the participants can shine light on areas of improvement in an entertaining and non-confrontational way, get creative with their ideas and solutions. The stories can be cautionary tales, tales of redemption and tales of a group of people overcoming impossible barriers. Hence the tool can be inspirational and aspirational.
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Example Reflection- Visualization Challenge: I needed to design and fabricate chip(shaving) guards or chip containment arrangement for manufacturing machinery in kirloskar brothers limited which is a pump manufacturing company. For that I needed to consider different aspects for example, worker’s opinion, safety, operator’s point of view, cleaning person’s opinion, type of job, etc. Selection: The first tool I was used for problem is visualization technique to achieve a shared understanding of a problem space among a diverse group of employees and worker of a manufacturing company before attempting and define possible solution to the problem. Application: As I had to design a chip guard, creativity, planning is required therefore I started collecting various information which could help. Visualization is a core component of the way that we communicate, whether we're aware of it or not. When we're dealing with very complex problems, we're enacting a different kind of problem solving that has to bring in more than just logic. Visualization is really important for the process of Design Thinking because it's actually a way of unlocking a different part of our brain. It allows us to think in a non-verbal way and access parts of our brain, our creativity. Most design thinkers call visualization as “the mother of all design tools”, because they are used in every stage of the design thinking process. So after collecting information from workers, operators, cleaning person, I got idea about the initial model. When you get to concept development, Visualization becomes incredibly useful. Your brain is creating pictures of something that doesn't yet exist. It's creating pictures of something that will soon be. As we move forward into prototyping, we get much more detailed in the way that we start to visualize. Then we create very complex diagrams or maps of how we think the customer experience is going to work ideally. Pictures and images enable us to not only help people understand what it is we're trying to do but to help persuade them in the worthiness of that particular idea or the strength of that concept. After that I created a model on 3d modelling software. And then finalized the model. Insight: It's really really important to be able to understand the way that you communicate with people. The primary tools for thinking visually are really just mastering some basic elements of imagining people, spaces, situations and actions or movements. When I get to concept development, Visualization becomes incredibly useful. My brain is creating pictures of something that doesn't yet exist. It's creating pictures of something that will soon be. As we move forward into prototyping, I get much more detailed in the way that I start to visualize. Then I create very complex diagrams or maps of how we think the customer experience is going to work ideally. Pictures and images enable me to not only help people understand what it is I am trying to do but to help persuade them in the worthiness of that particular idea or the strength of that concept. Approach: As I see that most of the problem can be solved by the visualization tool that why next time I would use visualization tool as a design thinking technique to solve problems. This can be a little intimidating at first for some. I think that people will find that once they start getting in the habit of doing that, you quickly see how the rest of the room responds to you when you get up and you start drawing.
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Chalenge & selection Narration is a great tool to be able to breathe and get a message across in a fast and dynamic way. I work with a company that is dedicated to the sale of bus tickets for Canada and States and I am in the customer service department, daily I am interacting with different types of customers and therefore have the maturity to be patient and try to solving their problems has been a challenge. So in order to give a good service to customers, our organization decided to give a training on customer service and help the employee to interact and give answers to difficult customers, likewise the objective is to share these experiences with others to make training more dynamic. Application The training was based on telling the experiences we have had with clients, it was a lot of learning to share our experiences and know how others beat difficult clients, in the same way we shared advice among ourselves to be able to give a good service and we considered the elaboration of a guide, with the steps to make a successful call with customers from the opening to the close of the call. Insight $ Approach The results spoke for themselves, the evaluations of the customer service agents began to improve so many more people began to buy tickets to our company, all this thanks to the training and mutual help between co-workers.
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21,773
Reflection – Visualization Challenge So I work with a healthcare organization where it is very usual to have weekly meetings with the team member on the status update of the product processing, any incident, concerns etc. I observed that our team members are doing it on a verbal basis that makes slightly difficult for some team members to grasp the information thoroughly. Selection For this challenge I used the tool of visualization, like what if we use a white board and marker to jot down the information (using the flow chart or drawing) what an individual wants to deliver to the fellow colleagues. Verbal sharing is not enough specially for a new joinee or trainee. Application What i did was, i managed a white board and markers and in the next week meeting; suggested the colleagues to use it for delivering their message. And the outcome was awesome, the persons who were only nodding to the suggestions they actually started putting inputs that clearly means they were grasping much more thoroughly the subject than before. I also suggested the administration to put the white boards in all the meeting rooms and other places like cafeteria, open hall, sitting garden. Within a week the infrastructure guy contact me saying that the employee’s feedback is much more frequent than before. Earlier they used to send an email to get the feedback from employee’s and wait for the revert mail. Now after the working hours they capture the feedback from the white boards and list them very easily. Earlier employees took days to provide their feedback because they have to write a separate mail for this. Now they can write immediately while having a cup of tea. This tool of visualization proves to be very useful for individuals and for the organization as well. Like they say “small things makes big difference”. Insight and Approach Every one of us has drawn something after the class or on a piece of paper somewhere someway. But I never thought that one day this drawing on white board will become an asset (visualization tool) from which one can leverage in many ways. Like in my case my business unit. For this i was appreciated for the best suggestion in the category of communication and skill in the Town Hall meeting. Visualization tool has been there always but no one thought about it for the time being but next time i am visualizing the use of posters and pamphlet having the information about safety health and environment at public places within the organization. And of course a white board in the open area for open source in and out learning :)
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21,774
STORYTELLING Challenge & Selection So I work with a group of my colleagues who are in departments that they might not want to be and wish to move to other departments and actually practice what they dream of working. Like for example being in Treasury but wanting to actually be in Information Security. Application Applying The story telling tool the team lead of the department told the Human Resource Manager that He thinks they could actually get the best out of the workers if they are actually in departments they want to be. This would help them become more productive in their work and more passionate and less passive about work. Insights and approach He told a story of how when his cousin was forced by her parents to study medicine and she wasn’t doing well at all but when she was allowed to switch to computer science which was her preferred course of study, she came out as one of the best. This inspired the HR and he decided to roll out surveys to find out whether people were actually happy in their departments and if they wanted to be redeployed, once they show and interest he now provides a platform for each worker to learn courses pertaining to their desired field of interest and whoever obtains a merit certificate would be moved to his/her preferred field.
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21,777
How I used the Mind Mapping tool to select the most appropriate ideas 1. Challenge: what idea(s) to select to resolve a business problem ? I work in the Corporate Marketing Department of a large bank. My assignment is to help the consumer retail banking Marketing Department improve their customer relationship. To do that I was provided with a ton of consumer data, some NPS data on various channels (online, mobile, branch…). However, none of this made enough sense to understand what our consumers would like to change or improve in their relationship with the bank. With the whole Marketing department, we decided to do several brainstorming using everything we already know about customers to try to imagine what problems they are facing and what solutions we can bring. After a couple of weeks, we had more consumer data, and we had around 25 ideas/projects that the team came up with as potential solutions. So the challenge is to select a few of them to take them further. 2. Selection: Mind Mapping, how to use collective wisdom to align people and focus on a smaller portfolio of ideas I decided to use the Mind Mapping tool, not to display all the data we have to find patterns, we did that already but to organize the 25 ideas that came from brainstorming with their relevant data, for people to discuss around them, pick the one they prefer and let the crowd (small crowd 12 people were involved) decide which of those ideas we should really elaborate on and present to management. All ideas were presented the same way to avoid any bias. 3. Application: an “art gallery” with 25 pieces of art to choose from All ideas we presented the exact same way in a very large conference room at the bank. Each idea had a title, the problem it is trying to solve, the data or insights that make it relevant from a customer standpoint and an educated guess on how difficult/costly it would be to implement. It was presented on a single paperboard page pinned to the wall. The names of the people who came up with the idea were never mentioned. I asked the participants to take 5 stick notes, one was yellow and the value was 10, two were blue with a value of 5 and 3 were orange with a value of 1. I asked them to take a notebook with them as well as they walk in the conference room looking at the boards. The objective was to put one sticky note on the ideas they like the most or seemed doable or any reason they can think of with the value they would give to it. They had to make notes in their notebook on why this idea and why this value. After 45 minutes everybody sat in the middle of the room, all the sticky notes were on the board and discussions already started between the participants as the number of notes and their colors made very clear what ideas looked like the best. 4. Insight: no politics, no BS, no bias, just sticky notes to show clearly what stands out The main advantage from that tool, at least in my case, is that the answers revealed themselves to all participants in a very objective way. We just had to count the value of the notes on the board to establish a list of ideas that wowed. Out of 25, 5 were clearly standing out, and 7 were in the same range, the others were out of the picture. It eliminated all useless and endless discussions trying to convince others. It made it clear and simple, the participants were attracted by the same ideas for good reasons. And for me as a facilitator it was easier to try to reduce the 7 to 5 than 25 to 10, as the discussions were very objective. I think that this tool made it easier for the participants to compare, look at the different ideas, different boards, talk about it, think about it, come back and decide to put value on it or not. They were able to do it at their own pace and made their decision as they pass an idea or later, it made the “ideas”, an object that you look at and like or not, not just a concept, ot gives it some reality 5. Approach: Next time I will bring people from outside the group ! In this case, the Mind Mapping tool, Art Gallery presentation worked beautifully. However, the ideas were created by people from the Marketing Department who work together and may have some bias, and clearly when you are working on ideas to solve customer issues Marketing is not the only function to take part in the project. So next time, I will probably do the same idea phase but will present the ideas with a little bit more detail and bring people from outside Marketing to review them in the same way, bring people from Ops, IT, Sales… it will probably bring new fresh eyes on those ideas and bring a different result.
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21,779
Learning Launch Challenge I was working with Life Insurance company. We had portfolio of products but didn’t have a good children category product. A good child product is a investment tool for child’s education and upkeep. It provides insurance against parent’s untimely death and maturity benefits in regular cases. The product category was 15% of the total market size and was growing at a rate higher than the market growth. We had launched a child product across the country 2 years back. It was launched in very short time and was backed by lot of media spend but had failed. We wanted a process which could help us design the final successful product without using too much of resources. Selection We wanted to launch a new child product. However, given the effort and resources it takes to launch a product nationally, and still be unsure about its success, we decided to do smaller learning launches across 2 markets. We wanted to test 2 variants of products and based on consumer response, select the better one, make changes if required and launch it across the country. We designed 2 products and the respective brochures, training kits, sales pitches and customer value benefit stories. The purpose of launches was to test the key hypothesis around success of product design, take customer feedback and validate that through actual sales numbers in respective markets. We believed these launches will be fast and help us learn. Application We selected 2 control markets which were largely similar in structure and potential. They were representative of national market. We designed the complete product and sales kits for both the markets. Central governance team comprising members from product, marketing, sales and finance was created to monitor the progress. It was 3 months project with defined sales targets and cost budgets. Formats and dashboards were created to capture customer feedback and review the progress. Two variants of product were launched simultaneously across the both the geographies. Entire process involved launches, sales force training, customer outreach, capturing their feedback, and monitor the progress including actual sales for next 3 months. Insight The results were very interesting. While one option was not liked by customers at all, the other met desired sales numbers and defined benchmarks. However, the customer also gave feedback about change in sales pitch and supporting tools which made the customer journey easier. Sales kit and tool were accordingly redesigned. After incorporating all validated feedbacks the product was launched nationally with success. Approach The customer feedback about sales tool and pitch made lot of difference in the final success of the product. However, in our initial launch design we were too focused only on product design and had ignored testing customer journeys, thus reducing the scope of the exercise. Next time it is important to keep the scope of the project sufficiently wide, build hypothesis and test all relevant variables. We got lucky this time but might not happen every time.
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21,781
Reflection – Learning Launch Challenge If there is something that would help the current issue of industries struggling to achieve a Carbon Green status by making the processes easier, that will help to create a brighter future for our future generations. That being said, this transformation of industries towards being carbon green is necessary for our mother earth to sustain her balance. The abrupt changes in climatic conditions that has maybe even started affecting the lives of animals and birds due to us humans has raised the consciousness in us to act in order to make lives better for future generations. Until now this task of achieving a Carbon Green status has not been easy as it sounds. Selection Being a student and still learning, the idea of Learning Launch was not known to me until I discovered about the same through this course that allowed me to learn so much. I believe that Learning Launch can help the industries help to achieve a Carbon Green status. After all a structured sequence of steps towards the right direction helps to make the processes adhering towards achievement efficient. This approach towards Learning Launch if applied can also help industries keep a track of their Carbon Green status thus contributing towards the environment. After all what is taken should be returned in some way or the other and that I believe is the law of Universe. Application Since I don’t have any prior experience using Learning Launch, I would like to put forward few points on how I think Learning Launch can help based on my understandings. A Hypothesis that points out on how to make processes in an industry efficient (Just In Time helps to minimize wastage), or how to reduce the pollution caused by power source for automated processes, or what can be a less harmful alternative for raw materials used for converting into finished product and so on. Next sampling is done. Population for taking samples can be obtained from employees within the industry or from industries that have already attained the Carbon Green status. Make sure that the sample is split into teams that are small and diverse giving each team a freedom to think different (Group Think). This gives us a picture about where the industry stands and some key suggestions towards achieving the goal from their side will help us to look into some of the points that may have overlooked upon. Do remember that Quantity doesn’t matter in a situation where Quality exists. Next process would be to test out the process that have been modified based on the feedback received. After a period of 3 months or so, repeat the hypothesis and feedback process and hence try to improve the Carbon Green status. Since the 3 month experiments are to be made fast and cheap (according to what Learning Launch is), this does not affect the ongoing productivity of the industry in a major way. Insight Being a student at a learning stage, I always thought that application of processes in Learning Launch was confined only to a particular application – such as hypothesis being limited to research purposes and so on. But not only did I learn that this approach can be used in many problems, it also gave me a few instances where Learning Launch can be applied. This course not only made me see this tool in a new way, but I believe this approach will help me in many ways as I step into an industry. Approach All the tools described in this course will surely help me in one way or the other as I step into an industry. That being said, I really need to further learn if different tools can be applied to a same problem. For this case if needed to look into another tool, I would choose Mind Mapping. By having a group of people with different knowledge, skills and attitude will help to look into unknown perspectives and dive deep into different possibilities that may not be achieved through Learning Launch. However in the end there maybe advantages and disadvantages to various tools and selection of each tool may depend on the resources available to make use of when needed to.
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21,783
Storytelling Challenge and Selection Storrytelling is needed in my daily activities. When i meet my new friends we share our story through storytelling. In my campuss we share story each other among i, my friends, lecturer or for our assignmnent. This storytelling is not easy because we should chose what we should to talk and not. Application I have a story when i am storytelling in my senior high school. I telling my friends in front of classroom about cinderella story. Cinderella is a beautifful princess, she has a bad step mom and step daughter. She always cry because of her step mother and daughter. Someday the prince show the dance party, cinnderella can not come because of her mother but the fairy help cinderella to come. The terms is cinderella should go home before 12 clock at night. In the party the prince invite cinderella to dance with him and cinderella accepted. The step daughter of cinderella is angry and run to cinderella, but cinderella run and the shoes is broken but cinderella still run out from the party. Insight and approach When i tell that story my friends is think that whenever we bad to others than the bad things willl be back to us.
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21,784
Reflection – Visualization Challenge My current job as business consultant is to build a cloud-based customer self-service portal for a music collecting society, in the field of live music. Through the portal solution, both venue managers, concert promoters and bands as well as writers and performers should have the possibility to register online which songs have been played easily. The aim of the project is to optimize the current process (quick-wins), to reduce process interfaces and finally, to implement a new portal solution. The project is divided into three phases. 1st phase: documenting the current process. This phase should not exceed 6 business days. 2rd phase: developing and testing a portal solution and 3rd phase: implementing the new portal solution. The last two phases are not planned and scheduled yet. The project phases and project team members of the 1st phase are promoted by the executive board. My job is to moderate, organize and control the whole (design) project. This paper focuses on the 1st project phase in which we are currently. Selection For the 1st phase of the project, the recording of the current end-to-end process, from licensing until royalty payments, I decided to use the visualization tool to get fast to a profound process documentation. Visualization makes not only ideas but also descriptions in general more tangible and concrete. For the visualization itself we used the brown paper method. Brown paper is a visual display of a process, series of processes and IT-system, its strengths and opportunities. Brown papers provide a picture of an entire process showing actual steps, decision points, documentation and interfaces. The joint process recording by visualization enables the project team participants to question the recorded process, the process steps and actively contribute their knowledge. Application The team and I decided to construct and document the end-to-end process flow though workshop sessions. Before we started the first workshop session, we secured a conference room, where we could hang the brown paper during the whole 1st phase. Then I scheduled the sessions with the given three process experts of the organization. Based on existing standard procedures of the company we prepared a rough draft of process steps. We used blue colored metaplan cards. As presenter of the project I asked the team to define the activities, responsibilities, requirements and interfaces for each process step. We documented the activities for each process step with white, the responsibilities with black, requirements with yellow and the interfaces with red colored Post-its. While the project team constructed the paper I always asked: what activities were missing or who else is involved in the process? When the project team was unsecure about the concrete activities we looked at the IT-systems for clarifying and printed out screenshots. During the next working session, we created two fictional customer characters with different needs, a typical major concert promoter and a concert venue manager. We wanted to check whether we had considered all relevant process activities, differentiated according to customer segments. Missing process activities were added, and incorrect ones revised. Finally, I asked the process expert to evaluate each single process step. Therefore, the team identified and collected organizational pain points, which were listed on a flip chart. Subsequently, the pain points were qualitative rated (high, medium and low). Finally, the high and medium scored pain points were described/named on white metaplan cards and hung over the process steps on the brown paper. During the next workshop session, we will present our brown paper to a larger group of process participants of the organization to verify our findings. Until now, we produced a document with a clear description of the current end-to-end workflow and possible quick-wins. Insight To identify all pain points and important requirements of the organization, which have to be considered, it is important to have more people involved in the project with detailed knowledge on the process. The board has rather named non-critical employees in the project, as employees with a comprehensive process understanding. The result was, that we had more feedback rounds as planned in our sessions. Lessons learned: Make sure you have suitable representatives of functions and levels on board. Even, if one aim of the project was to realize quick wins by optimizing the current process, the focus is the new portal solution. To use the gained results in the 2nd phase of the project, during the design thinking, next time I would more focus on requirements of the organization and pain points and less on process activities on the third or fourth process levels. Lessons learned: be more focused by the visualization of the current process on issues, which are important (e.g. requirements of the organization) for the design thinking phase (What if - phase). Approach To get fast to a comprehensive process recording, the visualization is an appropriate tool. The knowledge of different process participants can be used simultaneously. You can communicate and report the process documentation very easily, by showing the brown paper with all Post-its. It can be easily used for effective cross-disciplinary collaboration (business and IT line).
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21,785
Example reflection – Visualization Challenge & Selection the Visualization tool was the one I first used. Thanks to it I was able to translate and explain my ideas to various people who either did not depend on technical terms or simply did not see the big picture I had in mind. I was able to explain the problem through Visual thinking and explain the solution to the latter problem in simple word since using the Visualization tool simplify the process of explanation. This approach can be used by anyone and does not require any prerequisite or others. I remember using this approach often when I had a group project in college. I worked with different types of people, those who got it easily and those who needed time to understand. In the "Good Kitchen" video, they mentioned how the visualization was about making it tangible and concrete. An idea could seem well off, but if we make it as concrete as possible, we could then move on to the next step which is the implementation and discussion of all possible routes o success. There was this project where we had to design a fire alarm from scratch. The fellow students that were with me had no experience in doing anything from scratch. Since I already had some experience, I took the initiative to explain the process in doing it from A to Z. of course engineering does require some planning, so talking was not enough for them. And the process seemed very long. Therefore, I decided to visualize the process instead of writing it down. Honestly, it brightened up the mood in my group as the students were already exhausted. Application As I remember one of the videos about "the Good Kitchen", it said at some point that visualization was the "what wows?". We need to make it tangible and concrete for others to grab our big picture step by step. So, I mapped out the process from A to Z, starting from the brainstorming of ideas, selecting the best design, discussing the possible downsides of it, discussing the materials to be used to construct the design, and so on. Of course, the whole process was tiring for some time, but in the end, it was worth it. Some steps were taking more time to achieve than others. For instance, getting the materials was a complex task as we had to get them delivered from another city way far from where our college was located. But in case some of those materials were delivered broken or non-working, we had to take them back and wait again for the next delivery. Sometimes, we had to map out other alternatives to those materials that took time to be delivered. Visualization is about being realistic, and so we had to be realistic about the project and the deadline. We then, went on site to search for that equipment and visualize how the alternatives could replace the one we already agreed on. When everything was there for us to start constructing the prototype, we had to draw the design again as some tools were changed for others (alternatives). I suggested to my teammates to get rid of the old design as it was not relevant anymore. And to be true, I was right. We had to do the process again from scratch. It took some time but, in the end, everyone grabbed the whole picture, and finally, we could start creating our very first prototype. Insight & Approach What I have learned from conducting this exercise with several groups is that they need to comprehend the problem we are trying to solve and getting their insights is a primordial point to solve the issue in exchanging ideas. When we gather all together, we get to know more about each other and how we view the problem and the solution. The mapping has helped us in defining what has been done yet and what is left to be done. It has also helped us create more alternatives and add more approaches that some of us have found in the way of discussion. The design phase was the stage of our work that had the most modifications. Pretty much all the group members have put up their idea at least once on that graph and of course, no judgments have been shown when the insights were discussed. Through these meeting sessions, we were able to identify what was missing in our design, what was additional, and so on. And eventually, we each gained additional insights on our project and a new vision of how to complete it. Moreover, I discovered that the most valuable aspect is the shared insights and learning that each one of us contributes to the work. Next time, the visualization tool would be a prominent tool for me to us accomplish my work.
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21,786
REFLECTION – LEARNING LAUNCH Challenge I am an employee in a financial institution, specifically handling corporate clients. My challenge is to improve the productivity of our team’s associates when it comes to marketing, in order to increase the income contributed by our department to the whole organization. The project will include the associates being introduced to the various products of the organization like corporate credit cards, life insurance, non-life insurance, and deposit products. These products when marketed can help with the profitability of the organization. The project will take 30 to 40 days to complete, and the solution must involve adequate understanding/knowledge of the numerous products mentioned and increase in sales count by the team members after. Selection Amongst the different design thinking activities or tools, our team decided to try the learning launch tool wherein we can test various ideas. Application For the first learning launch, we tried to conduct a group discussion of the various products. This is to get a sense of our associates’ level of understanding on the corporate products. We learned that most of the service associates are only provided with basic knowledge in marketing as their job description are mostly involved in loan transactions and administrative activities only. Also, we discovered that some employees are only marginally competent or familiar with certain products but not all. We then invited our product partners to conduct an in-depth training and discussion about the products for marketing. This is to give the team members more knowledge about the products and that they may be able to sell it with confidence. We see it also as an opportunity for them to improve in marketing and for their career development also because eventually, they will handle marketing activities when they get promoted. For the second learning launch, we conducted testing of what was learned in the training by the product partners and tried to involve the team members in marketing little by little. We also conducted surveys to include questions about feelings of the team members being involved in marketing, how confident are they to sell the products, understanding the process, and other opinions about the change. The purpose of the survey is to get an idea on the team member’s willingness to market the products, and also to get an idea if the proposal will work (whether profitability will increase if we involve the subordinates in marketing). Insight By conducting the learning launch tool, our team was able to establish our assumptions and developed ideas and activities to test them. With this tool, we were able to come up with solutions that would best improve our productivity. Our actual results were almost same from what we anticipated. All team members are willing to learn and contribute on the profitability of the organization. Approach We think that the learning launch is an appropriate tool in solving our problem. Since learning launch involves testing/experimentation of various ideas, we were able to test the ideas that we have come up and eventually find out whether if it is effective or not.
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21,787
Learning Launch – Branch Marketing CHALLENGE I work for a bank as part of the analytics team. Analytics has historically been assisting the marketing team with how best to place marketing banners in branches. One of the focus points is to investigate which banners need to be present in each branch. There are many types of banners that could be printed, but these are costly if not placed in the right branches for the right people to see them. The objective of this project is to strategically place product banners in the right places to drive product take up. SELECTION Of all design thinking tools, learning launch is the best way to go about this investigation. The use of test and learn information can be used to develop the best banners to place in each branch. Some banners will be placed in certain branches and this will be compared to the holdout group with no banners. If the branches with banners lead to more take-ups of products, then the test will be deemed successful. If not, then the test can be run again with alternative banners in place. APPLICATION In depth analytics is used to find all customers who could enter each branch and also each customer’s propensity to take up products with the bank. Given all analysis and data is ready, a test sample of branches can be selected where banners containing specific information can be placed in the branches. Branches where it is believed customers will take up more of a certain product, will have different banners placed in them. The banners are very costly and instead of rolling out to all branches at one time, only a handful of branches will be used as a test. A holdout sample of branches (comparable to those in the test set), will also be monitored, but no banners will be placed in these branches. The banners will be up for a period of 4 weeks and after the 4 weeks, insights will be used from each of the test and holdout branches. If the product take up in the branches with banners of products, is higher than where there is no banner, then the test (learning launch) has worked. If this is the case, then all banners can be rolled out to all branches. If the test group does not show more product take up than the holdout group, then the analytics need to be investigated in more detail to ensure a better way of placing banners. Once this analysis is finished and new decisions have been made, then another test and holdout group can be investigated. INSIGHT This project is in initial phases of being launched, but with the learning launch, I am hoping to get insights from the small group of branches where test banners are placed. If there is insight of this working, then the full rollout can happen. If not, that means the analytics need more investigation and another learning launch can kick off. Other insight that might be valuable is to find out product take up information within the first 2 weeks of the banners being visible. Though the banners can stay up for the full 4 weeks as planned, the plan for what next steps are, should be visible at this point – whether it indicates full rollout or a redo of the learning launch. APPROACH As mentioned, the approach of test and learn in the form of a learning launch, is the best fit design thinking tool that will drive insights. The steps include running a small test group and ensure that the choice of banners is correct before rolling out to all branches. This approach has proved to work best for previous marketing campaigns and that is why I believe this is the best approach to take to ensure success without wasting expenses and with getting highest possible product take-up.
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21,789
Challenge : The principal instrument I utilized was the apparatus of Visualization, or Visual Thinking, to accomplish a common comprehension of an issue space among a different gathering of partners before endeavoring to recognize and characterize potential answers for the problem . Selection: I utilize this methodology regularly with our clients, who are government offices attempting to apply innovation developments to modernize their main goal or the conveyance of their administrations to their client, which might be U.S. residents, organizations, and non-residents. Application : I start the cycle by making a misrepresentation realistic of the difficult space. To build up the misrepresentation realistic, I will draw from any current material accessible to comprehend nature. The current material might be operational or procedural records, preparing materials, showcasing materials, GAO or other reviewing reports. Understanding and Approach : What I have gained from directing this activity with a few gatherings is that while the realistic .Especially the overhauled realistic that joins their input . Is significant for fortifying their comprehension of the difficult they are attempting to comprehend, the more important part of the action is the mutual bits of knowledge and shared discovering that occur,defining their work space whilst working .
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21,792
Challenge: I`m starting my own business after a long period of working in big companies. I`ve been working with digital marketing for the past three years so I decided to adventure on my own this year. The challenge was to create a workflow, mirrored from my activities on the past job, but adapt that workflow to just one person, me. Since I am alone now, I need to have a process, very defined, so I can do everything that I need to get done in a way that is practical, efficient and detailed. The work to be done by me: create a proposal based on the information I gathered by studying the client’s business, develop a strategy for the social content, PR and communications considering all types of publics that the client’s need to speak to, develop and test digital marketing tools and strategies to generate leads, execute digital marketing and PR campaigns. Selection: For this challenge, I decided to use the mind mapping tool. This way I can visualize all the steps of the digital marketing, communication, PR and social media in one place and figure out how to allocate each task into the workflow and figure out how long they would take me to complete. With the mind mapping tool, I will be able to understand how long would take me to finish a client`s job and how much should I charge for each step and the whole account. The mind mapping tool helps to find patterns and themes on the data that you have, also is used to visualize the data in a simpler and organized way. By doing this, it helps unlock creativity and deeper thoughts that other tools might to be able to do. As described in the module 3 lessons, the mind mapping tool is essential to analyze the data you collected during the What is phase and stablish the criteria for the What if phase of the process. Application: To create the mind mapping I used a white board and post-its. On each post-it I wrote a step of the process that I used to do with the agency that took care of my account where I worked. Since the work was done by many people I had to invite some of my ex-colleagues to make sure I wasn`t forgetting anything. We wrote all the steps since the briefing, through idea generation, to proposal and activation. Using the systematic thinking, we allocated each post it in the correct order to establish the best way to work on every single step. Creating new insights and taking into consideration that I will be alone executing all of them, so I will need to be very organized. We all had different opinions regarding the steps, so this part of the mind mapping took us a while. But in the end, the workflow was created and now I am testing it out on my first client. Insights: By inviting me friends and ex-colleagues into the process I could create a mind mapping board that helped me start my new job. Many of them came up with great ideas on how to optimize the process to make it run smoothly since I will be doing it alone. Some of the insights generated were: - Create a document with all kinds of questions that I need to ask clients about their business to facilitate the briefing step. Since my work starts with me studying the client’s business, the same questions will come up every time. So, this document will save me time before a meeting. - Develop three types of service packages for client`s to choose which would be best suited for their needs. - Design a template for proposals that includes feedback space so the client can tell me how they feel about the ideas that I created for them and how can I improve my work. The mind mapping tool has helped me successfully in this challenge. It helped me understand all the steps I need to take on each client clearer and how should I proceed in every account. This way I am more organized and able to take in more clients and charge the exact amount of time I will take to complete a client`s job. Design thinking has changed the way I approach challenges in my life and work. It helped me to open my mind to the possibility of using a specific process to solve the tests that will come up now that I am venturing on my own. Approach: On the next time, I apply the design thinking process to solve an issue or challenge, I will use mind mapping again, but I also want to use the brainstorm tool with some of my client`s to better understand if my workflow works for them as well as has worked for me. Since I work by myself, it would be great to have more people involved in the design thinking process. Using the brainstorming tool would be great to generate new ideas from the point of view of the client.
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