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Mind Mapping and Learning Launch in the Cosmetics Industry Challenge I’m part of the hair care product development team in a cosmetics company. One of the most significate challenges that we had to solve recently was the transition of the research and innovation process from a technology focused method to a consumer focused one. In our previous projects, once the laboratory teams discovered a new technology or process, we would start developing new products and launch them in the market right away. But, most of the time, those new products weren’t a big hit between costumers. And that’s why our challenge was to keep developing innovation-led products, but now focusing on our costumers and learning how they feel about our products. Selection For this challenge, our team decided to go with a combination of two design thinking tools. First, we used Mind Mapping to understand better our costumers and search for patterns that would help us in our problem solving. Later, we used the Learning Launch tool, producing small batches of new products based in our consumer-led research to understand better how our consumers felt about them. Application We started our innovation process by asking a group of 50 costumers and potential costumers to come to the company’s headquarters for an event called “costumer day”. We started with a survey to better understand our costumers’ routines, activities, relationships, habits, pains, desires and how those elements impacted on their lives. Then, we divided them in five groups for an activity where they should create an imaginary cosmetic product for their hair, pointing the main benefits they expected from it. When our “costumer day” was over, we started searching for patterns in the data we collected. We were able to create four personas (who the company served). Using the Mind Mapping tool made analyzing this diverse costumer group much easier. With these four personas, we could develop our new products with a more consumer focused strategy. The insights generated during the imaginary product creation were used in the Learning Launch step of our project. Our goal was to transform all those insights and the benefits pointed in innovative hair care products for each one of the four personas mapped with the Mind Mapping tool. The team was responsible for producing small batches of hair care cosmetics for each one of the four groups (or the four personas) of costumers/potential costumers. We had weekly sessions with the 50 costumers so they could receive samples of the new products (each one received the product designated for their specific persona), test them for a week and give reviews on the products they received the week before. After a five-week journey and some adaptations in our first prototypes, our team came up with four innovative products that integrated our portfolio as perfect matches with our consumers’ expectations and hair types. Insight Applying the Mind Mapping and the Learning Launch tools was challenging for a company once used to business plans and technology focused development. For the first time, we were listening to what the costumer had to say, what he/she expected from a cosmetic product, instead of using the last laboratory discovery to give them something that we thought was necessary and innovative. The Mind Mapping tool helped us to see our costumers as real people instead of as some stakeholders. The creation of the four personas was a key element to better understand the main concerns and expectations related to a hair care product, as well as how would this product be a part of our costumers’ routines and lives. The Learning Launch tool was very important in the experimentation step and let us fail early and cheap with small batches of new formulas, making it easier to find out what our costumers really needed and expected. Approach Using the design thinking tools, we discovered new, easier and more assertive ways to innovate. Today the company uses both Mind Mapping and Learning Launch tools in the product development processes. Later on, in a few years, we’ll be able to analyze the progress made and the market results as an impact of the design thinking approach of our most recent projects.
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22,034
Reflection of Visualization tool.  Challenge and selection The primary instrument I utilized was the apparatus of Visualization to accomplish a mutual comprehension of an issue space among a various gathering of partners before endeavoring to recognize and characterize potential answers for the issue. I utilize this methodology regularly with our clients, who are business women/men attempting to apply innovation advancements to modernize their crucial the conveyance of their administrations to their client. The misleading method has used the problem area with clarification of many inquiries or claims to allow the gathering of different partners to benefit from each other during the time spent describing the problem and discovering solutions, key causes and linkages between problems that must be taken into account while identifying error points and opening doors for improvements or new arrangements beyond the familiar.  Application Firstly, I begin with creating a graphic of the problem domain. To develop the graphic, I will draw use any existing tools to understand the environment. In the event that materials are not accessible, at that point I direct casual meetings with one-three of the partners who fill in as my central matters of contact on the activity. After that I gathered all the information I got from them to clear the vision of the problem I’m facing. So within the new information I stated to create new layers into my graphic so that will be easier to understand the situation and find the perfect solution by completing the flow chart I used earlier to bring out the best I can on this graphic. As in the activity, I will divide the stakeholders into groups of 3 participants each representing a different organization or area of interest. Each group receives a poster-size copy of A3 problem graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer and I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group present their answers to those questions while pointing to the mark-ups on their poster. As each group presenting, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group.  Insight and Approach The experience I got from doing this exercise with several groups is that the graphic is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives them a clear vision of the problem they share and by understand the real problem and adding the ideas they got from braining storm they got out of the box. By the graphic they used and the draws they quickly identify where they are in the graphic or if they are missing and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. As I'm doing this activity I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their hard work.
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22,035
1 | P a g e Visualisation visualisation is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity. Visualization Tools Data visualization tools provide data visualization designers with an easier way to create visual representations of large data sets. These data visualizations can then be used for a variety of purposes: dashboards, annual reports, sales and marketing materials, investor slide decks, and virtually anywhere else information needs to be interpreted immediately. Some Types of Data Visualization Made Simpleas follows: 2 | P a g e Types:  Column Chart  Bar Graph  Stacked Bar Graph  Stacked Column Chart  Area Chart  Dual Axis Chart  Line Graph  Mekko Chart  Pie Chart  Waterfall Chart  Bubble Chart  Scatter Plot Chart  Bullet Graph  Funnel Chart  Heat Map SELECTION I selected the pie chart tool 3 | P a g e INSIGHT: A pie chart represents one static number, divided into categories that constitute its individual portions. When i use one, i’ll represent numerical amounts in percentages. When i sum up all of the separate portions, they should add up to 100%. CHALENGES:  They physically took practice needed  Some times the target audience not understood exactly what i visualise  Communicating problem  Lake of data source  Time consuming process  Sometimes need higher end hardware and software need when i visualise big data Conclusion: Pie chart is one of the best Visualisation tool. And it explain simple and easy to under stand. The pie chart used in various place like share market, banking, financial analysis and more.finaly I conclude that pie chart is one of the best visualization ever.
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22,036
Challenges The restructuring in an organization is a great challenge as well as an opportunity. My organization has seen a recent restructuring where global sales team performance tracking teams had been centralized under the umbrella of one Centre of Excellence. This had been a strategic step to improve the efficiency and effectiveness of the organizations and the new team formed, had new personnel who had to take over the new roles under new guidance. The change management around the new operating environment has been enormous as there was very less transparency in the previous operating environment. The internal customers (Sales team) have been apprehensive about the changes as this will impact the performance based calculations of incentives – a direct monetary impact. My task as the project manager was to create a framework where cross functional teams such as IT, product development team, incentive calculation team, Sales team and some more partner teams worked together to help the sales organization that drives > $20B revenue for the company. The challenge was to tell a story to build trust and transition to normal day-to-day operations quickly. Tool Selection The communication is the heart of the change management. However the simplicity of the communication is downright critical when it comes to buy-ins from stakeholders and ongoing trust in the process. I have engaged with a consulting team to extract information about how the transaction data stored in the Big data platform that circle around the organization and tell a visually compelling story about the dependency on each party’s role for making the timely and accurate payments for sales team incentives. The tool of choice was to have visualization for enhanced transparency for different parties involved who are located in multiple locations globally. Face to Face conversations was not efficient and timely for such a large undertaking. So we have built a standardized and highly visual communication framework. Tool Application There were different visualization templates created for different parties (one for senior leaders and decisions makers, one for a big internal ecosystem including all the partners (IT, product etc.) who are contributors in the whole chain and final one for frontline sales team) Senior leader visualization tools are a summarized version of the status of the transition, ongoing quantification of categorical risks and steps taken to mitigate. The second (more detailed ones) was for key contributors in the E2E chain who gets to receive the health of ongoing cycles and challenges to critical path of execution. This visualization was important to identify initial challenges and repeatable fallouts and publish the quantifiable issue, challenges and drivers and provide an opportunity to each party in the big ecosystem to re-evaluate their internal process. The simplicity of a consistent simple message about the process from the beginning is important to build trust on the new COE. The Use Case diagrams for all critical paths were shared with this ecosystem. This included everyone’s roles, responsibilities and SLA and was communicated to these internal partners as rules of engagement. Finally, an ongoing simple message to Sales team on the status of incentives and payout dates was devised. Insight and Approach Building out the tool for the first time, the message has more verbal sections in it. Additionally, the face to face storytelling technique was employed in the beginning of transition to have more engagement and stronger relationship, but later on as the COE story settled in for good, the verbal meetings were less frequent and mode of status-based-storytelling were converted into pictorial format. Based on feedback from different individuals, the template was made less wordy and more intuitive. Additionally the insights were based on one single visualization template too. But as one size does not fit all, the intent of communication and the change management was overlooked by many as the language was not customized to the way they can respond to e.g. the sales team leadership was spending way too much time in the detailed working of the internal workings of partner teams, the frontline sales teams were aggravated to see way too much information that do not impact their day to day jobs and the internal ecosystem partners did not see what actions they need to take. Finally, after separating the communication and visualization technique for each group, we have nailed the desired actions from each party i.e. the sales team and their leadership got back their time to focus on building more sales pipeline and found transparency (without too much details that threw them way) and finally every partner in the ecosystem identified actionable insights that help them change their process to align in the new operating environment.
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22,037
Storytelling Challenge: It’s hard to believe that the ever-successful start-up Airbnb was once making less than $200 per week. What grew their revenue and transformed Airbnb into a billion dollar business? Selection: Lots of experimentation, risk, and thinking outside of the norm. Application: Joe Gebbia and Paul Graham, co-founders of Airbnb, remember going over numerous charts, graphs, and codes with their design team trying to find some clue as to why their growth was nearly zero. Insight: It wasn’t until Gebbia began moving through the app like a user that he realized why no one was wanting to book a stay—the pictures looked terrible! Without any data to back their next decision, Graham and Gebbia decided to rent a camera, travel to New York and spend some time with their customers to replace the amateur photos with more professional-looking ones. Approach: A week later, their revenue nearly doubled. By taking a risk on a non-scalable solution, Graham and Gebbia witnessed their dwindling start-up transform into a thriving enterprise that revolutionized the travel industry.
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22,041
Reflection – Learning Launch Challenge As part of the new segment of our company, Business Banking, everything is new to us. The process is not yet established during this time. Business banking is the segment of the bank who offer business loan to SMEs. One of our challenges is we don’t have a systematic process on documenting approved accounts. Like preparing the loan documents took so long to do since the process and the document itself are not well established, this results to clients deciding not to avail it since it took so long before they got the documents for signing. The challenge is to make a way on how to save Turn-around time in documenting the approved loans and help the fulfilment team to work effectively and minimized error and rework. Selection This is the first time our team will try the learning launch tool. This will help us to see if the learning tool we made is effective enough to make our new process is effective. Application At first, we provide a database for all fulfilment personnel who are assigned to document the approved loan accounts. We let them use the database and check if what are the feedback they can give to better enhance the database we made. This database allows them to save time since they’ll just have to choose what kind of accounts they are documenting and the database will provide what documents to accomplished. No need of wasting time on deciding which documents are applicable for that account. In this part, we expected to have more inputs from them if there are documents that were not included in the database and enhance it more. On our last learning launch, we focused on the turn-around time and how effective the process. We learned that a person with zero knowledge on the documents find the database more effective that those personnel who already have an idea on what documents should be prepared. Insight Based on the collected small scale survey, we noticed that the effectiveness of this database will based on the knowledge of the fulfilment staffs. We also noticed they want to look the database as a matrix and be a user-friendly database for all. As a result, we add some brief instruction on how to navigate the database matrix and conduct quick roll-out on how to use it. Approach This learning launch tool is very effective especially if you are in the process of trying new process or tools. Our team gave more inputs and help us to properly address their needs and at the same time improved the efficiency and effectiveness of the database we created.
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22,048
Storytelling Challenge & Selection I remember an experience from 12 years ago. I volunteered to coach a school soccer team. I worked with 10-year-olds who trained every weekend to participate in the intercollegiate tournament that was held every year in the middle of the year. The first months of the year we trained and we tried to participate in short tournaments to measure our forces with other teams. When the year started the children were always enthusiastic and wanted to win all the tournaments where we participated. The children were very confident but when the results were not given they were discouraged and said that this tournament was not important and what really mattered was the intercollegiate tournament. And so with each short tournament where they participated, at first they longed to be champions but when the result did not come, they said that the tournament was not worth it. That year we only won a short tournament, we participated in 5, and we also lost the intercollegiate being in the last places. Application The following year everything was repeating itself, we participated in the first short tournament and when we lost, the boys said that the tournament was not important. A dejavu. So I told the children the story of "The Fox and the Grapes", a story that my grandfather told me when I was a child. I told them: On a very hot day, a thirsty fox came across a bunch of large, juicy grapes on top of a bush. He stood on tiptoe and did his best to reach the grapes, but they were too far away. The fox kept trying to jump with all her might over and over again but she couldn't reach them. Now the fox raised her eyes and looked at the grapes with distaste and said: Those grapes are green, they don't taste good, I don't want them. And she left very angry. Apply this method because as young children it would surely be difficult to motivate them by being hard on them. That would have discouraged them even more. Insight & Approach At first they didn't understand what the story was about and I had to explain to them that we were behaving like that fox who craved grapes and when she couldn't get them she said she wasn't interested. The same happened with the short tournaments in which we participated. That story was a great revelation for the whole team, it helped us to commit more to the objectives set and face all the tournaments where we participate with great responsibility. That year we participated in 6 short tournaments and won 2. In the intercollegiate tournament we reached a worthy third place. The team promised to fight to the end to achieve the objectives. This course helped me remember this beautiful experience and understand that storytelling can be very useful to help me get out of a mental block. I will try to use stories when presenting an idea in my work.
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22,049
Visualization Challenge & Selection As I am a UI/UX engineer, the first tool I used was Visualization, or Visual Design Thinking, to achieve collaborative understanding of a problem space among a diverse and different localization group of stakeholders before attempting to identify the problem and define/design possible solutions to the problem.  I use Visual Design Thinking approach often with our customers, who are agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be global. Citizens, businesses, and non- citizens.  Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, few develop mobile app and website which giving a clear visualization of this Design Thinking Approach.  I have used the Design Thinking of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders/business to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.  The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations advocacy groups, and other entities that may add constraints to how the organization operates.  If materials are not available, then I conduct informal discussion with different stakeholder or agencies stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a visual graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1. What key insights do you have about the relationships between the entities in your problem space? 2. What would you change about the graphic to make it more accurately reflect your problem space? 3. What key elements are missing from the graphic? 4. I give them approximately 15-20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark- ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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22,051
Students valued experiential learning through hands-on activities and exercises to use concepts learned in class. For example, to practice needs assessment and the rich qualitative methods of observation and interviews, an early course exercise focused on handwashing with soap or Hand sanitizer, an important challenge both in the U.S. and in the developing world. Students observed local handwashing practices. They noticed changes in behavior once the observer was recognized, documented the associated facilities and interviewed users. Students learned not only how to collect qualitative and quantitative data but also how to understand the users’ most important challenges and needs and communicate these insights. They also learned to gain insights from the contradictions between what people say (e.g., they say they wash their hands for 20 seconds with soap) and what they do (e.g., they are observed to wash hands with no soap for only 10 seconds). Students also enjoyed the cookstove case study, in which teams tested several stove designs to cook a large pot of rice. Cookstoves make a good case study for development technology design and deployment as half of the world’s population cooks on dirty and inefficient stoves [40]. On each team, students acted as participant observers (that is, cooks), focusing on the user experience; as design researchers, gathering observational data; or as data analysts, collecting temperature information using thermocouple sensors. “What seemed like a very simple task (lighting a fire and boiling rice) turned out to be much more challenging than anticipated. Our success could be attributed to resources which the typical user would not have. The experience was enjoyable, in part because it was for class and not for our family’s livelihood.”
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22,054
Reflection – Visualization Visualization Challenge & Selection The selected tool I used in my Design Thinking approach was MURAL (https://www.mural.co/), the objective was to use a collaborative and distributed visualization tool that allows remote collaboration, since all the stakeholders are working from home due to the covid19 pandemic. We usually use this approach with our customers, who are looking to reinvent themselves and their businesses, they are looking to apply technology innovations to modernize their services or the delivery of a seamless experience to their customers all over the world. Application I started with a base mural template https://www.mural.co/templates/storyboarding-2 to plot several users' journeys in their daily routine and interact with our customer services. Also on each step of the journey, I also added a column with pain points and opportunities in which everyone participating had the opportunity to add the ones they could relate to, and then we all voted on the ones we believed were the main ones to focus on. Insight & Approach When using a tool, such as MURAL, to conduct your exercises and capture all of the input from across the team, you have to be sure to prepare your boards ahead of time so you do not lose time modifying or adapting templates for the exercise when the team could be collaborating. What I have learned from conducting this exercise is that while the selection of the tool in a remote workshop is key, it is also important to reinforce the understanding of the problem are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space.
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22,055
Challenge and Selection I will use design thinking methodology to understand elements that lead to success in higher education among first generation and low-income students. Listening to and empathizing with their needs, to gain enormous insights into the types of support services and mentoring first gens feel will help them navigate the academic and social challenges they face from the time they complete high school throughout college. Stories generate questions and questions expand the breadth and depth of stories, leading to lots of innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis of the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined, explaining and repositioning experiences through a multitude of potential interpretations, which allow researchers to test new solutions before committing exclusively to a particular policy, program, or service. Design thinking is a methodology for solving problems that focuses on asking questions and listening, with empathy, to the needs of individuals and groups. Storytelling is an “essential human activity” for sharing experiences, explaining values, and deciding on solutions through vivid verbal and visual accounts. Application Storytelling helps explain the interconnections among people in situations and settings, teaching broad lessons that engage real human beings. Listening engages people; and empathy is an essential and fundamental component in the process. One of the practical features of the design thinking process is the ability to get consumer feedback about the product or the service to improve the product in the future. Here, the storytelling can be used to explore how the final product is used in real life and how consumers interact with it in their everyday life. The information collected from the feedback sessions are usually used to improve the future versions of the product. While the storytelling can be used in different stages of the design process, it is a suitable tool to collected personalised experiences from the consumers. It may be hard to build a generalized data based on it because of the different nature of each consumer’s story, but I believe this is one of the strengths of the tool. It helps us to understand the empathic experience that the users face when using a product or a service. This unique strength point can be valuable for the design thinking process especially when it targets specific problems such as medical interventions or personalised use cases. Insight and approach In sum, the storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences. This makes it an effective method to use during the design process. It can be used during the design thinking process phases with a different goal in each stage. Storytelling can help us to gather personalised emotional data about our consumer’s experience which can be hard to collect using other research methods such as the survey and consumer journey mapping.
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22,056
Design Tool – Mind mapping Challenge and Selection The design thinking tool that I would like to use is mind mapping. Mind mapping provides a diagrammatic representation of the ideas. It will help arrange ideas logically as well. I would like to use this tool to bring out interesting ways to handle classes for post graduate students, especially MBA students. The normal lecture sessions have long been found to be ineffective. What is required is practical orientation. Along with incorporating this aspect, the sessions must be designed to be interesting, engaging and effective. But, I am yet to give shape to the idea. This is just the preliminary stage of the idea generation. But I would like to concentrate in this area and bring in a creative solution to make sessions more engaging and interesting. For executing this design thinking plan, I feel mind mapping will be the best suited. The main challenge I feel would be to make all fellow teachers aware of the purpose and to ensure that all of them understands the issue in the same intensity. Only then, good and creative ideas can be elicited. Also, many of them might be hesitant as they might believe that they are already using engaging methods and also may not want to share it. So, to overcome this, it’s important to bring all of them together in the same track. Mind mapping tool helps to provide a visual representation of the various ideas. A mind map is a figure or a diagram used to visually represent and organize information. In this scenario, mind mapping tool may aid in achieving the best possible solution. Application I plan to use the mind mapping tool to bring in creative solutions to the problem mentioned above. For this, faculty members from various institutions (UG and PG) must be selected. Those who strongly feel the need to revamp the pedagogy must be selected for the process. After briefing them on the exact purpose of doing this, they will be asked to create a mind map, by placing the main idea at the center and creative ideas as its branches. It literally 'maps' out the thoughts, using associations, connections, and triggers to stimulate further ideas. Once, all the participants have completed, all the mind maps will be displayed and the forum can be put for discussion. In the course of discussion, the best solutions and creative ideas will be picked and decisions on how to implement them can be taken. At the same time, students can also be asked to prepare a mind map to bring in creative solutions to the problems that they face and to convert the sessions into engaging ones. This helps to know the exact demands of the customers (students), and will provide a base on which solutions can be applied. Insight and Approach As I have not undertaken the activity, it’s difficult to give the practical insights. Due to the pandemic situation, the plan couldn’t be executed. But, I feel that it will help all faculty members to get an insight into how effective the current pedagogy is and better methods to follow. The next time, I would like to do something related to including basic life skills and value education in school syllabus. Basically, to bring a practical orientation. For this, the learning launch method would be useful. It will be essential to create a plan and to do a trial run to find out if it is effective or not.
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22,062
ASSIGNMENT-VISUALIZATION Challenge I work in my organization’s automobile insurance department where we handle thousands of claims on a daily basis. We have a specific time frame during which we need to arrive at a decision on the claims and send it back to our clients. Our workload has increased significantly over the past few weeks and we anticipate this to continue till the end of this year. We have been tasked with finding ways to tackle the incoming claims with record speed so that our clients do not lose faith in us and we continue to deliver back our responses during the set time period. Selection Our management had informed us that recruiting new personnel or hiring from other departments was not an option. So, we had to come up with solutions using our existing team members which was approximately 20- 25 in number. We decided to use the Visualization method in order to come up with a solution to tackle this challenge in front of us. We described our workflow processes in detail by using flowcharts, right from when we received the claims till they were dispatched back from our unit. The job profile of each of our team members were clearly labelled out next to the workflows with added points of who was best suited to fit into each role. Application We divided our team members into morning, mid shift as well as night shifts so that those who preferred to work faster in the early mornings could arrive and start with the workflow. This would continue across the shifts so that at any point in time during the entire day our resources would be in motion. Seeing our names and job description next to the work processes or stages helped us to get a clear idea of what was expected from us. Our roles were made more concise and we could focus on what was at hand rather than worrying about the bigger picture. We worked steadily through each of the shifts and soon we began to pick up pace sorting through all the material. Insight What inspired us to use visualization model was that it was easier to channel and breakdown daily tasks and assign them to each individual. It was also important to bring together the whole unit as a whole so that they can easily understand their roles at each stage and work accordingly without any delay. Having everyone on board was important to achieve the end result of finishing our claims and delivering our reply to the clients at the determined time frame. We had to make sure that customers were satisfied with our efforts and team members were appreciated for their efforts. Approach As an alternative approach, we can use the same model, that is, visualization, to change the assigned duties on a monthly or biweekly basis so that each member gets to work under different circumstances and deals with different set of clients or customers. This way, it would broaden the scope of learning and working at the same time delivering quality results to our customers.
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22,063
Reflection – Visualisation Challenge & Selection I am faced with three challenges: 1. Building one application for three different emergency service alert procedures. 2. Working with participates that are unfamiliar with design thinking and may doubt it’s worth. 3. Locked-in requirements. I choose the tool of Visualisation to draw out and align ideas from three different emergency service agencies. This ensured product buy-in from all three agencies as they were a part of the process to create it. And because they were a part of the journey from the start, they would have an understand of why certain decision were made, and why some ideas were rejected. To find what would work for all three agencies, I conducted a paper prototyping session. Paper will be used to simulate the application screens. Application For the session I created an introduction to paper prototyping presentation, knowing many would not have done this before. The aim of the presentation was not only to show them the process and what we hope to achieve by the end of it, but to alleviate any fears that they may ‘not be good at it’ (“yes, there is some drawing involved, but we are not expecting a Monalisa”), or it’s not a worthwhile exercise (“knowing what’s important to you will help us make decision later in the process”). I organised the room layout to ensure there was a table for each agency, with plenty of paper; pens; and scissors. Each table had its own facilitator to help guide each agency through the process of drawing screen elements, cutting them out and arranging them to make screens, and shifting elements up & down based on importance. The requirements dictated the “screens” we would create, and at the end of the session each table would playback what they had created to the other tables. Insight & Approach Having a visual representation of the screen allowed each person to clearly see: • If there was mission criteria information missing for their agency. • If there was too much information on one screen for it to be useful. • How best to group items, to make them more useful. The exercise gave the participates a sense of what was to come, build engagement & excitement for next steps (user testing the outcomes). In the end some very exciting ideas and screens were generate, but each agency took a different approach from the others. Though this helped each agency individually, it did not address the alignment challenge. The fear of tiring out the participates with a workshop that would go for too long, prevented me from throwing the agencies together. I took on the challenge of aligning all three designs into one myself when I should have asked the agencies. Even if no solution was found, it would demonstrate why some of what were on their screens would not be in the final product.
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22,065
Example Reflection — Mind Mapping Challenge I am a project manager of a nonprofit organization related to technology and my challenge is to lead two interns who are college students to develop a “R package” (R is a programming language and free software environment for statistical computing and graphics) about air pollution using the data sensed by our developed sensor module in order to make more people access data easily as well as engage in the project focusing on air pollution and then be willing to do further analysis. In addition, two interns can only work remotely so we won’t be able to discuss face to face. It would result in taking more time to communicate and understand each other. According to the goal, we need to develop a variety of functions that meet users’ need and can inspire them to do further. Therefore, we will focus on trying to uncover what kind of information people are more interested in and can attract more attention. Selection Since we need to find out what kind of functions meets users’ expectation, we are going to survey and collect a lot of results of interview. Then, analyze them and divide them into different groups based on the similarity. This is just what mind mapping does well. It's used to look for patterns and insights as well as lead to more creative solutions to my design challenge. Application After having the related information collected from social media and the issues which users are more concerned about through the interview, I sent all the data to the interns and scheduled a video conference so as to explore the patterns and insights together from the information that we collected. At first, I wrote each information on a sticky note independently and showed them through the camera. Next, we spent a lot of time grouping some sticky notes into clusters based on relevance. After many rounds of discussion, we then made sure the certain groups. Finally, we gave each cluster a label that is a theme users are interested in. Insight After applying the mind mapping tool, we can organize lots of collected issues and come up with new idea. Therefore, our team got some themes that users want to know but we don't anticipate before. Then, based on the themes we can design suitable functions of R package that satisfy users’ need and inspire them to develop further. This tool makes me think in a creative way and broadly. Furthermore, the more valuable aspect of this tool is bring stakeholders together to share insights and learning that occur while they are working to define the problem. Approach Since I find out that the most value of mind mapping is make everyone who engage in the activity have a deep understanding of what are the problems. Hence, participants can share insights and focus on the proposed problems. Then, we can incorporate these insights into following development. Next time, I would also use the mind mapping tool as a starting point for a series of design thinking activities.
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22,066
Learning launch Challenge As Head of Sales&Marketing of a construction materials Company, I developed the perception that we could create an offer around waste collection from our customers’ jobsites. This was based on conversations with Sales Reps and some customers in Region A, who claimed that, since we were delivering materials to jobsites, we could seize backhaul opportunities and transport demolition waste from jobsites to landfill sites (located next to our production sites). At the same time, a lot of uncertainties remained: technical feasibility (avoiding overloading for instance), regulatory compliance (making sure we have a proper Goods Delivery Note), level of investment required (mobile weighbridge?), customer willingness to pay, scalability, and probably other challenges we were not thinking about. Selection My team and I knew that we had to be very concrete and avoid making assumptions or multiplying guesses. Our new business project involved measuring customer appetite and identifying operational constraints, so only field observations would help us. This is why we opted for a learning launch: we knew it would allow for different experiments that would help us confirm or disconfirm our intuitions. Application In order to perform our learning launch, we started by stating our hypothesis, which was the following : our company can help our construction customers who don’t have their own fleet to get rid of their demolition waste in a more effective way (cheaper, faster) than with their other alternatives. Then we selected the 5 largest customers in Region A that satisfied our criteria, and approached them to offer the opportunity to take care of their demolition waste on their next jobsite. We presented it as a new service that we were developing and made it clear that the service would be all the best suited to their needs if they could share as much information as they could on their current practices and painpoints. Internally, we briefed our teams (sales reps, supply chain group) and our subcontracted haulers on the initiative, stating that we needed as much feedback and observations from their side as possible. Also, to make the experiment as insightful as possible, we opted to price our offer at a level we thought fair and potentially sufficiently value-creating. We probably did a good job envisioning the different topics we wanted to learn on. However we lacked effectiveness in the way we formalized the assumptions and how each contributor to the experiment would feed data to support or disprove our assumptions. The feedback collection process was therefore somewhat painful and not always as accurate as it could have been. Insight Our first area of insights was around customer perception. Spending time on jobsites focusing on demolition waste elimination, taking time for in-depth conversations with customers, and testing our idea of new service was worth the effort : we learned that half of the jobsites were reusing demolition waste on the spot (therefore not needing our service), that on a case by case basis the demolition waste could be reused on a jobsite nearby, that the way we had designed our price made sense, and that waste evacuation, under certain circumstances (space available, time constraints) could be a burning issue. In a nutshell: there was a potential, but the addressable market was much smaller than what we had thought (probably 20% of our initial assumption). Out of the 5 customers tested, only 1 decided to entrust us with waste evacuation for his next job. This allowed us to learn a lot on the operational reality: long waiting time, difficulty for loading, need to create new documents to comply with the regulation, and some safety issues. Taking this into consideration, we realized that we needed to increase our price by 15% in order to create some value for us as well. As a result of this learning launch, we decided to go for a different route, because the market was much smaller than expected, both in volume and value, and this was adding a lot of constraints to our main business. Yet, because we had learned that it was at times a burning issue for our customers, and we wanted to support them in that respect, we approached a demolition waste trading company and entered in a partnership with them. The approach we took for this new business evaluation, derived from a design thinking methodology, was somewhat new in our company. Traditionally, we tended to go for customer surveys, educated guesses, business plans. We surely saved a lot of time and money by deciding to do a learning launch. Approach As mentioned earlier, one area of improvement is around the way we formalized our assumptions and organized feedback collection. Another space to do things differently next time is how we communicated with the top management of our Company: while we were in a test and learn mode, our management was taking success for granted and had already committed to additional revenue to the Group we were part of. Takeaway: a learning launch must be approached in a very open- minded way by all parties involved. It may result in our hypothesis to be confirmed, or it may result in the opposite. The good news is that we should know pretty quickly and with limited costs what the outcome looks like.
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22,071
Page 1 of 2 Storytelling with Children of slums “People think that stories are shaped by people. In fact, it’s the other way around.” —Terry Pratchett, Famous fantasy author Challenge: I mostly work with children from economically deprived families or vulnerable backgrounds. These children face oppression, humiliation and exploitation. They do not have access to education, sports or medicine. Hence, it’s easy to lure them to antisocial activities. My challenge is to keep them motivated to get into free school to make them eligible for higher study and engage them into sports that they don’t get into antisocial activities. It’s a difficult task but I do it happily with storytelling. Ref. Video of storytelling tool from week 2 of the course Selection: Have you ever seen a child get ready for bed faster when you offer to tell him or her a story? When kids have this to look forward to, their eyes light up, they rush through the bathroom and get changed into their pyjamas. Stories are magical to children. They are to adults, too. Ask any trainer or teacher – the easiest way to get a room’s attention is to use the opening line, “I want to tell you a story.” People stop talking and pay attention. Everyone loves a story; none of us is ever too ‘old’ for a story. Hence, I share lot of motivational stories of legends who were born in poor families and later made a name for themselves. These stories help them to visualise a better future and a glimpse of hopes. You need to connect with your audience. Ref. Video of storytelling tool from week 2 of the course Application: I along with few team members of Corporate Social Responsibility team, applied story telling to these slum children. We identified and segregated children into three different groups based upon their age and interests. We shared stories with lots of audio and videos to give them a clear visualisation. We shared great inspirational stories about academicians, sport persons, poets, leaders. Page 2 of 2 We guided them how to study with fun that they don’t become fearful about formal schools. We gave them sporting equipment too. Few needed individual attention and the needed more stories! We introduced a reward mechanism. If a child study or play in proper manner they are going to get some more story may be few funny stories. It helped and worked like anything. Insight: I really got good insight by telling stories to children from vulnerable backgrounds. They listen, they question and you need an answer which is logical. Hence you need to be prepared, you just simply can’t sale dreams. It is evident from above that your story should have significant amount of data that a child who does not have much exposure can relate too. You need to engage every singly audience to your story to get the desired result. Approach: I would select storytelling with more information and relatable reference. Since I discovered that the most valuable aspect is the shared insights and learning and feedback, next time I would use the storytelling activity as a starting point for a series of design thinking activities. Then the revised approach would be with a persona who achieved heights from similar background instead of only audio and videos.
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22,073
Requirement gathering using Visualization Challenge Being a part of the software development team, understanding the requirements from the customer plays a major role in kick starting the project. A lot of brainstorming is involved with both internal and external stakeholders to arrive at the specific set of requirements. And in many cases, through verbal communication and documentation these requirements are not clearly conveyed to the development team. There were occasions in which certain requirements were left out and sometimes misinterpreted. This in turn results in rework and, loss of time and resources. Selection An effective tool to handle this problem is Visualization. Presenting the requirements in a visual and creative way, gave the customers an insight to how his final product would look like and helped the project team to understand how to effectively plan the product development and keep up with the project schedule. Application Whether it was building a tool from scratch or any product enhancement, the key was to make sure all the needs of the customer were met. After meeting with the customers, their inputs collected are put across as flowcharts and use case diagrams. The complete end to end flow is represented and all the data is covered. If the project has different modules it is highlighted using different colors and symbols. This helps in grabbing the customer’s attention to all key scenarios during the review process. In cases of product enhancement, images of the existing products highlighting the areas where the changes would occur were included along with flowcharts. This analysis of the requirements was then presented to the customers for their approval. The structural representation helped the customers to expand their coverage and reduced the changes in requirements in the later stage of product development. After the customer’s approval of the requirements, it is then presented to the project team. The team goes through the flowchart covering each module one by one. Using concept mapping & white board technique the modules which are interdependent are identified and grouped. Any scenario which is repetitive is removed. The requirements are prioritized accordingly and project development timeline is planned. Insight While putting across ideas and requirements in a visual format helped in understanding the customer’s needs in a more effective way, it also gave a better insight to the problem statement. Any misses that occurred and feedbacks that were received were taken as key learnings which helped to improve requirement gathering for other projects. Another value add of using visualization is that it also helps in improving risk identification at earlier stages of project development. Approach Further on, I have decided to use visualization not only in the early stages of requirement gathering but also throughout the course of the project. In both development and testing, visualization can help in traceability as well as efficient management of the project.
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22,074
How storytelling changed my volunteer experience for the better Finding the story behind an element is creating a brand new opportunity to connect with an audience, making them see what you need them to see and leave them thinking about endless possibilities to keep their attention going strong, that’s what storytelling is all about. I volunteer at an online community where people from all ages, backgrounds and genders reach out to qualified listeners like me when they need a helping hand to hear them out and put everything into perspective. Their situations covers an infinite number of topics, some of them with higher sensitivity levels than others that can make us refer them to institutions such as the crisis hotline. Being online and anonymous gives us little to no room to try and get the attendees to open up tu us, which can be vital when it comes to saving someone’s life. The platform is completely voluntary, giving the member the choice to log out whenever they feel like it and this is where maintaining their undivided attention as well as giving them mine comes in. If a member feels like they are not being cared for they are going to log out, ending all possibilities for future chats and help. This can be one of the main problems listeners face because making a member feel like they have your undivided attention is not keeping your eyes on the screen, asking and answering questions about their lives like a robot would, it all comes down to human connection, making them feel like you understand and relate to them and not everyone is capable of doing it. There is absolutely no way a member can tell us their whole life in a short amount of time unless he uses a story to do so and I’ve become quite used to it, but what I had not tried was using my life experiences as ways of connection. So that they could understand they were not the first ones to go through a specific situation. When starting a conversation there are 2 types of members, the outgoing ones that open up as soon as you ask them how they are doing and the more difficult and introverted ones that tend to stick to yes or no answers. I’ve found out that when it comes to quiet uncomfortable members, launching the conversation by sharing a story about a similar situation to theirs with a positive outcome creates the first step towards human connection, willingness from both sides to understand one another. I try to make sure the stories talk at some point about the person opening up not being judged and it often helps the members to stay calm and talk freely throughout the entire conversation. The results were eye-opening. The members felt so comfortable talking to me, they started leaving excellent reviews about me on the platform so that when other members tried to find a listener that suited them, the more reserved people were redirected to my profile. Old members starting scheduling appointments to keep talking and new member requests increased by the second. The other day, I read some reviews both old and new and compared them to one another, the new ones are much more deep because the members writing them make sure to portray how they felt throughout our whole conversation. I made sure to share my discovery with the listener community through group chats and forums and fellow listeners with much more experience than me have reached out to tell me how storytelling has changed the way the communicate with members. So, I think based on the reactions I have gotten not only from the members but from the listeners as well, I would say the tool was a pretty big success that I will definitely keep using. There is always room for improvement and I believe in this case it has to do with the tone, even if we are talking about written intonation. Intonation can help the person you are talking to understand both how you felt at the time of the situation, and how you are feeling right now reliving it by telling it. For future occasions, I have to make sure I work on my tone because the last thing a listener wants is for a member to get the wrong idea.
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22,075
Design Thinking Reflection – MIND MAPPING Challenge & Selection Looking at the various tools on the Design Thinking Toolbox, the one that I found use for right away was the Mind Mapping from Module 3. The tool and the principles were presented in the ‘Mind Mapping Tool’ video lecture from Week 3 – Idea Generation. I work in a large international organization, and my job is to develop and implement new standardized commercial excellence tools and processes across a group of 4 different countries. To be successful in both designing and implementing these tools and process it is necessary to collect a lot of data about current market conditions and current organizational practices – and it is vital to be able to distil all this data into actionable insights – and this is where Mind Maps become useful. Using the Mind Map methodology allows me to get input and feedback from people on which insights can be extracted from the data collected – and by including people in the insight process, and it allows me to secure that the included people, through their active participation, feel a sense of ownership of the project outcome as well. These advantages are why I have chosen to focus on this tool in this assignment – as well as why I chose to use the tool on the challenge presented below. The specific challenge, that I will be applying the Mind Maps tool to, is a project I lead to implement a new CRM system to the sales force in the 4 countries. The new system will be implemented for 100 sales reps in a business-to-business industry, in total selling 8 different brands of beauty products to 7.000 small to medium size customers. The sales reps are spread across the 4 countries, which have different market structures and speak 4 different languages, though internally in the organization the used common language is English. System-wise the current overall situation is that the sales reps use 2 different order taking tools (so there is no true CRM system being used at the moment). A key success factor for this project is not just to set up the best system, but also to make sure that the sales reps buy-in to the project. Application I applied the Mind Map tool to the CRM project after having collected the necessary information regarding the what-is situation in the local markets and local teams. The way I used the Mind Map tool was to organize a workshop at a joint sales conference, which all the sales reps attended. My objective with the workshop was firstly to have the sales reps come with their feedback and insights as to what would be the key characteristics of an ideal new CRM system, and secondly I wanted the sales reps to be informed about the project and feel involved, so that they would feel a certain sense of co-ownership of the project. I had set aside 2 hours for the workshop, and I started with a short introduction to the objectives of the project and the workshop, as well as a presentation that served as a guided tour of the information that had been gathered prior to the meeting. I then split the sales reps into 5 teams of 20 people each, and gave each group a set of post-its with one piece of collected information on each (as well as some blanks for information that had not yet been gathered). Each team then had 45 minutes to first identify the good and relevant pieces of information and then – using the post-it’s on a wall – clustering together the relevant pieces of information. The final task of each team was then to identify at least one key insight for each cluster that would be relevant for the new CRM system to take into account. Finally, the 5 groups were brought back together to present their insights so that everyone had an opportunity to come with their feedback and ideas based on the insights. In the end of the workshop, I walked had a list of 25 key insights, and for each 1 to 2 design ideas to be used for the CRM system. Insight & Approach I think a key insight that this approach has given me is just how many insights can be discovered by just allowing people to discuss the information collected. It never seizes to amaze me how rich and divers and outcome can be created by teams with people from various backgrounds and experiences. The scope and the depth of the insights that came out of this workshop as well as the practical design ideas that these insights provided have been the foundation of the work that has been done on developing the CRM system since then. A key lesson from this experiences of the CRM workshop was that to get really valuable insights take time. Most insights don’t just pop up out of nowhere – rather they come about in an iterative way though discussions of the information gathered and though playing around with the numbers. With this in mind, for next time I will adjust my approach to make sure even more time is set aside for the key insight-discovering discussions done by the teams.
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22,079
Reflection – Learning Launches Challenge I am the Growth officer for a new startup I joined, which is in the early stage of it’s growth which lot of potential to grow further. My team comprises of 4 members primarily tasked with the marketing efforts of the company. We are currently facing a challenge where we are experiencing a low conversion rate for one of our product lines, primarily led by lower number of leads when compared to the other products in our line-up. Continuous marketing efforts have been made across different social media channels with little to no results, ending up with a considerable marketing spend with no ROI. Using design thinking we will try to assess why our marketing campaigns are not working. Selection After going through the design thinking process from the start we decided to apply the learning launch tool according to Paul Zimmermann’s lecture from week 4. We felt this was an ideal tool for our marketing department which gives us the platform to perform rapid experiments with regards to our marketing campaigns and re-iterate according to the results obtained. Application As a starting point we decided to evaluate if the messaging and visuals we used on our social media channels had any impact on driving sales for the product. This would be our first learning launch. We chose one specific message on convenience of our product couple with visuals of customer testimonial quotes. This would test our assumption that customer validation in social media visuals had a significant impact on sales. As a second learning launch, we decided to evaluate a new social media channel Instagram that we had never used before. Would it be worth it spending more money on Instagram and what sort of stories should we be telling. This would test our hypothesis that our target market used Instagram more that they used facebook. We felt these 2 learning launches will give us sufficient insights to tweak our marketing campaigns to deliver higher conversions and sales. Insight Wrt our first learning launch the expected results were more or less in line with our initial assumption that convenience of using our product was a more valued feature than all the other features of our product. Also, we learnt that customer validation from actual customers added a lot of weight to our social media posts. These key learning could be used for our next learning launch. Wrt to our second learning launch, the results were different to what we expected. We saw the same number of leads from our Instagram post as the same image when posted on FB. This would be valuable learning when designing our next launch to determine if each social media channel required a different approach. Approach As mentioned before, what I would do differently using the same tool is to use different visuals for different social media channels to determine effectiveness. I would run parallel experiments and compare results. I would also use the tool storytelling to engage my audience better using short video clips on different channels. All insights gained during the 1st two learning launches would be applied here, mainly that “convenience” should be the primary message during storytelling. We are confident that by doing more learning launches we will gain more insights and fine tune our marketing strategies on a large scale.
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22,082
Challenge A common challenge in my work as a Regional Technical Advisor for biodiversity and land degradation is to persuade individuals to adopt more sustainable practices in terms of farming in order to reduce land degradation, soil erosion, water pollution, deforestation and loss of biodiversity. As was emphasized in the Coursera course, we need to “sell the challenge” so people can truly understand why the current situation is negative and therefore why change is required. This is critical in order to elicit behavioral changes, such as reduced use of pesticides, adoption of agroforestry systems, and more efficient irrigation techniques, among others. Selection During the implementation of projects under my portfolio in Latin America and the Caribbean, storytelling is often employed in order to convey messages that are relevant and meaningful to people. It is not enough just to present people with the facts and data on the negative impacts of current production practices on water quality, forests, biodiversity and climate change. It is important to create emotional connections with producers. In order to do this effectively, we need to understand the target audience(s) and what values and issues are important to them (for example, safe drinking water for their families). The storytelling can then be more focused. Application In various projects under my portfolio, the storytelling tool is applied in different ways. One way is to fund exchanges among producers from different regions so that they can learn from each other. This often involves storytelling from the “converted” producers to describe how the adoption of more sustainable practices has changed their lives for the better. Another way in which the storytelling tool is applied is through the creation of videos with testimonials of project participants who inform the viewers of the negative impacts associated with their former practices and the tangible benefits experienced from the adoption of more sustainable production practices. This combines both storytelling as well as the design tool of visualization, making it doubly effective. The messages/stories conveyed during the farmer exchanges as well as the in the project videos focus on the part of the message that is most powerful to the particular audience at hand. The stories also indicate what actions people need to take to be more sustainable so it is as clear and simple as possible. Insight By applying this tool, I have learned that storytelling (and effective communications in general) is critical for behavior change and environmental impact. My experience with this tool has underscored the importance of finding the most effective messages for target audiences rather than simply imparting information to promote environmental sustainability. I also gained insight about how two different design tools can effectively work together for greater impact, in this case, storytelling and visualization. Approach In the past, projects typically focused more on presenting the facts of an environmental challenge to promote behavior change without making strong connections to people´s emotions, values and priorities. Current projects are now more effective at using storytelling to elicit emotional connections and are therefore more successful at increasing the adoption of sustainable practices. In the future, I think it will be increasingly important to better understand the different sub-groups within target audiences and their differing priorities in order to tailor the storytelling (and visualization in the case of the production of videos) more effectively. This will likely require the use of another design tool that was introduced in this course, namely, mind mapping, in order to gather key themes and insights based on large amounts of information and data on producers´ perspectives, priorities and interests, and thereby inform the design criteria.
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22,083
Learning launch tool Challenge I am a business analyst in the IT department of my organization and a major challenge I received is to improve the payment process, whose main objective is to eliminate the constant complaints from customers for not receiving their respective payments within the agreed time. The scope of the project includes the accounts payable, operations and IT departments with whom we must work collaboratively. The project is limited to internal resources (ie budget and allocation of business users) and should not exceed more than 3 months. In addition, the solution must include a uniform distribution of working hours among team members. We focus on trying to find out what our team members (IT + Business) consider to be ineffective or problematic in relation to this process. Selection The team has gone through several activities but it was the first time that we used design thinking tools, so this was a pilot project to try the learning launch tool. In general terms, the learning launch is an experiment designed to quickly test an idea and a prototype. Application In our first learning launch, we focused on the structure / execution of our payment operations tasks. In particular, we wanted to see if we could structure our tasks, projects and processes to adapt agile project management methods to our work in an effort to become more effective. This allows us to identify that structure and execution were the main causes of our workflow challenge. Our team went through a 2-day training with a Scrum Master from the agile project team (DigLab. Then, we went through a workshop to structure our tasks and processes more quickly. These two sessions took place within a period of two weeks . We hoped to produce a document with a clear description of our new processes. In our second learning launch, we focused on getting clarity about our tasks and priorities. Our team also completed an anonymous survey, conducted by participants from the operations, accounts payable and IT department. The survey included questions about our proposed new process, understanding the process and prioritizing tasks and feelings about the change, and were carried out within a week. Insight When applying the learning start tool, our team identified new assumptions and designed small releases to test those assumptions. In addition, we thought about the expected results, in the expectation of discovering that a more agile approach would improve our workflow and that our team and the main stakeholders would be quite open to the new prioritization of tasks and processes. Our real results were not as we expected: Our team was open to prioritizing tasks and processes, but the main stakeholders in operations and accounts payable expressed some concerns. Subsequently, our team will review this insight and incorporate it into future release projects. The continuous incorporation of insight is particularly important at this stage, as the launches come before a full implementation in the design thinking timeline. We must always aim for continuous improvement in the processes we carry out. Approach Given that this is the first time that our team has gone through design thinking tools and is at this stage of the timeline, the launch of learning is the appropriate tool. As mentioned earlier, our team needs to review the information obtained in our first two launches and incorporate it into future launch projects. These projects must reflect the information obtained, the progress made and approach an attractive solution ready for the complete implementation.
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22,085
Example Reflection – Learning Launch Challenge I am a member of my organization’s online marketing department and my/our challenge is to improve the branding (activities and projects) within the department in order to increase sales in the online channel and to spend marketing budgets on the right campaigns. The project scope includes the online marketing department composed of ten employees, as well as the larger marketing department and IT department, with whom we work closely. The project is limited to internal resources (i.e., budget and employee time). The project should not exceed 30 business days and the solution should include an even distribution of working hours amongst the team members. We will focus on trying to uncover what our team members, as well as key stakeholders within the larger marketing department and IT department, consider to be ineffective or problematic with regard to the workflow. Selection Our team has already gone through several design thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype. Application For our first learning launch, we focused on the structure/execution of our online marketing tasks. In particular, we wanted to see if we could structure our tasks, projects, and processes to adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our workflow challenge. Our team went through a two-day training with a Scrum project management coach. Next, we went through five workshops to structure our tasks and processes in a more agile way. These two sessions occurred within in a three-week timeframe. We expected to produce a document with a clear description of our new, more agile processes/workflow. For our second learning launch, we focused on gaining clarity about our tasks and priorities. This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge. Our team completed an anonymous survey. Additionally, five key stakeholders from the larger marketing department and IT department also completed an anonymous survey. The surveys included questions about our new, proposed process, understanding the process and the prioritization of tasks, and feelings about the change, and were conducted within a one-week timeframe. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to test these assumptions. Additionally, we thought through anticipated results, expecting to find that a more agile approach would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was open to the prioritization of tasks and process, the key stakeholders in the larger marketing department and IT department expressed some concerns. Moving forward, our team will review this insight and incorporate it into future launch designs. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that our team has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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22,087
FINAL ASSIGNMENT OVERVIEW Storytelling as a Photographer. Challenge I am a professional in the area of international business, and as a professional I might have worked for a company and had a boss, I thought about it, but I decided to become my own boss and control my financial situation and my own work schedule. Selection I chose to work in the world of photography, this allowed me to fulfill the two things that I had proposed to myself, to have a job in which I took control of time and to obtain an income commensurate with my work. Application What was it like to start working with photos? It was a good experience Because I already liked photography, I watched videos, I liked the content of some YouTubers and the only thing I did was apply all this to a job to start having a salary income. I took photography courses for improving more theoretical and technical concepts. I met with other people who also take photos and I began to develop a good use of social networks, to make myself known and I acquired clients and that is the good result I have today. Insight This is a very competitive job market, but it is also very broad, the stakes are high in photography; From the type of photos that there are, the style of the photographer, resources, the editing of the photography, and although I have taken photos of people, places, events, and very natural photos and others very edited, I leaned towards model photography to catalog or social networks and I will keep doing it to be very good and keep improving and discovering new skills. Approach Working as a photographer I can tell stories, express myself, recreate scenes, capture moments; This is the magic of photography and it can be embraced by people on a large scale, especially in these times of great technological advance and in which people find everything with just one click.
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22,088
Design Thinking for Innovation University of Virginia Peer-graded Assignment: Reflection María José Reyes Ecuador, March 2018. Challenge & Selection I will apply the Learning Launch Tool in the company I’m working in. This company sells cars, provides spare parts for the vehicles they sell and give post sale service. The challenge I found is the delayed car delivery time. Usually, a customer bring his car for a checkup, so the workshop makes the maintenance of it, and then gives the customer a certain hour where the car is going to be ready; Then the customer arrives, gets his car back, and pays for the service given. The problem here is that most of the time the ‘come back’ hour predicted is not right, so the client arrives to the workshop and has to wait minutes or even hours to receive their car back. That’s considered a bad service, so the quality of the workshop is dropping. Usually customers don’t have enough time in their busy day to wait a longer time to receive their vehicles back, so the challenge is to find a solution that explains why the process in the workshop gets delayed and how can the extra time get reduced, so the quality of their service can get better. Since I work in the human resources area, I was able to carry on this little experiment. This tool allows me to find possible necessities to be resolved in a specific group of costumers. In order to apply this tool, I am going to use the video reference of week #4, and create a hypothesis that will allow me to make a small and cheap experiment based on the truthful information I researched previously. I choose this tool because I want to resolve a necessity that has been there quite a while, so I have to search the roots of the delayed work, and then see what I can do about it. Also, the cost of this process is not high, and I will not need expensive resources to try to fix this issue in the company. Application The hypothesis in this process is: ‘Analyzing the root of an internal problem allows the company to know and solve it completely’. Based on that, I began the experiment by gathering data that will help me identify or not the truthfulness of the hypothesis. I made short-individual interviews to the workshop staff; I asked them 4 questions based on their daily activities and level of satisfaction in their area. Also, questions based on their actual organizational environment, so I can evaluate where the issue comes from (the questions are attached in the last page). The results of this interviews were basically the following: -The environment between workers is not good. -People is not communicating right so, most of the time they got confused between processes, so their work lasts longer due to lack of information. - They have a time limit for each step in the workshop, but these time is only predicting the time where the worker makes the technical work, it is not taking on account the time in which a person goes to the bathroom, resolves stuff with their mates, takes a glass of water and so on (informal time), because they are not robots, they need to humanize. The data recollected was useful to prepare communication projects between employees of the workshop. There, they are separated into groups of 4 people, and each person has 3 minutes to write down one compliment and one recommendation (related to the job) for the other 3 members of the group. When they’re done writing, they have approximately 7 minutes in total to tell their group what they’ve written. After that, they mix into another group, so at the end everyone will receive compliments and recommendations from all their working partners. This experiment was made on a day that they didn’t have too much work to do, so there will be no wasted time or disappointed clients. At the end, I let the employees give their own feedback of the project and asked how they feel regarding to their communication between employees, before and after the realization of this experiment. After that, I realized that employees where communicating better on their daily work, each person receives complete information and gets more motivated, so the final work arrives on a good time and customers don’t get angry because of a delayed delivery of the vehicle! The tool and experiment applied in an effectively way since everyone wanted to try a new approach to enhance communication and felt better after doing it. The hypothesis Insight & Approach I’ve learned that this exercise helped employees of the workshop by letting them perceive what they are doing good and what they can improve, so their work can help the entire area. It is really important that they also understand the roots of the problem that are related with the delivery time, so if they create a more communicative environment every process will improve and everyone gets beneficiated. Based on the 3rd result of the surveys made, I discovered that another tool such as Visualization can be applied between workers and general management, so they can understand that the time given for several processes is not enough, and then they all can get into a flexible solution. Survey Questions: 1. Are you satisfied with your daily work? Why? 2. What activities do you think could be improved? 3. How is the work environment of the workshop? 4. If you could, what would you change from the work environment?
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22,089
Reflection – Visualization – VW Challenge: My organization was exploring an opportunity to come up with an insurance value proposition for a niche segment of customers (let’s call this segment as ‘Segment A’). For this purpose it was important to understand the status quo in terms of our current product portfolio, historical performance, opportunity size, competitor offerings and current level of engagement with ‘Segment A’. Also throughout the new product development journey there were numbers of stakeholders involved and a comprehensive tool was needed to convince and seek their buy-in Selection: I selected ‘Visualization’ as a tool as it would help me empathize with the customer and get closer to them for understanding their explicit & implicit needs. Guidance provided by Ms. Angela Myer in ‘Week 1’ course inspired me to use this tool as I could relate to its application throughout the entire design process. It would also enable me to present and help the audience in visual thinking of our value proposition thereby making them believe in the business case. Application: Visualization as a tool was applied in following aspects of the problem solving: a. Easy to Understand Graphs & Charts: Existing products which were catering to ‘Segment A’ were taken up for performance analysis in terms of Avg. volumes, Avg. ticket size (in terms of dollar value), Customer demographics, perceived value and opportunity size (in terms of dollar value) for a new product. b. Customer Journey Mapping: As – Is customer journey was understood by drawing a step by step flow chart comprising of the complete insurance buying journey for ‘Segment A’. This flow chart helped us to understand the buying experience, existing product feature appeal, customer views on the bottlenecks due to back office processes as well as decision points during the buying journey. c. Exploring the ‘What – If’ for Product Contour: One of the important stages where visualization made an impact was in exploring the product structure, pricing and the associated customer buying journey. A storyboard was also developed to visualize the ‘To – be’ buying journey. Insight: Visualization is indeed a powerful tool. It creates a wave of energy in a meeting room and charges up the discussion through White-boarding or Flip-charting. Some of the insights I gathered are: a. Visualization in whatever format needs to be preserved (I used flip charts and white board photos) till the end of project as it will help the stakeholders recollect the context under which certain decisions were made throughout the design process b. Visual thinking in a group requires the ambience of the room / meeting space to be comfortable and colourful. Preferably the set up should be non-formal where opinion put forward by each of the group member is considered equal and given the same important as the other person irrespective of their designation or role in the organization. This helps the team members to express themselves completely and their creativity is triggered whole heartedly. Adding colours through elements like colourful markers, sketch pens, post its adds a touch of creativity and cheerfulness to the visual thinking process. Approach (Futuristic): I would explore different means of doing visualization (depending on the need and audience) which were not used in the current project. Some of those things include customer photography on the field (Branch Offices), customer behaviour videos, customer call recordings and conversation mapping and Agent – Customer interaction map using stick figures etc. By trying various tools, I think I should be able to develop a toolbox which would help in all the projects going forward.
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22,090
Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. Due to the ‘‘ rush ’’ of daily life, accountants have been living - more and more - as a result of their professional duties. As a result, these professionals are exponentially more prone to Burnout Syndrome. The search for excellence, high positions and honorable mentions in the companies that work make accounting professionals increasingly closer to burnout, the Burnout Syndrome. With this in mind, it is important that leaders and bosses are aware of the limits of their subordinates so that they can enjoy excellent work and significant positive results for the organization. Application Due to the current global capitalist context, it appears that people, relationships and professional limits are not being taken into account because the search for maximum profit has become the focus of the world. In the state of Pernambuco, the reality is no different. The companies, which are growing more and more and becoming transnational companies due to the progress in technology, have been looking for a complete professional who will attend to all tasks in the established deadline. However, to what extent has this context, in which accounting professionals are inserted in Pernambuco, been an ‘‘ good deal ’’ for these individuals ?! Insight & Approach Do a broad research among accounting professionals using co-working to develop something to supply this syndrome that affects these professionals so much. That way, he will have active participation and the feedback will be interesting.
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22,091
Example Reflection – Learning Launch Challenge I am part of the IT team of a mid sized Indian consumer goods manufacturer which along with Digital enablement of the company helps extend self service to employees through the launch of chatbots & apps to simplify the IT issue resolution experience. Over the past couple of years identifying the need, we had launched a couple of these self service tools. As the usage was not in line with the expectations, these apps were shelved. Less than 5% of the targeted users experienced and were wowed by the apps, relying on the traditional methods of calling or mailing issues to the service desk. The challenge was to promote and sustain usage of the apps post the launch in order to justify and achieve the ROI calculated while seeking development budgets for the app and chatbots. The pandemic and regional lockdowns had resulted in restricting the physical availability of manpower at multiple locations across India where the company has operations in, we decided to deploy an advanced AI based self service ticket and issue resolution tool to simplify the user experience. This tool was technically evaluated including parameters of ease of use, uniform UI/UX and supported by other company customer references and experiences on these parameters. A 10 member team including the partner support was engaged in the customization of the software framework for the launch. A small cross functional team within IT worked on the strategy of sustaining the usage of the app post the launch. Selection The cross functional team had heard about design thinking but not formally exposed to design thinking concepts, its tools or techniques during the specific app launch. The reflection focuses on our launch experiments and improvements that could be brought about having understood the learning launch. Learning launch is a series of experiments meant to quickly test an idea, prototype and question our hypothesis. Application As part of our launch process, we had selected 2 different departments – the human resources and finance function for prototyping the application who traditionally more likely to call up the service desks. In addition, we had decided to use our consumer product launch insights and strategies of branding, positioning and as an incentive prioritizing resolving service tickets coming through the app than the traditional method of emails or calls to improve the app stickiness. The results during the prototype was better than expected – usage of the app within the teams having increased to 75% and people going back to the method of calling- or sending mails reduced to 20% within this target group within a period of a month. We decided to scale up and do a full fledged launch in March ’21 with the clearly defined success criteria and measurables. Currently, the growth usage of the app is in line with the expectations, however sustenance as a parameter would take a longer time to measure. Insight & Approach During the company wide launch, we did experience acceptance challenges of our sales employees who due to their job roles are never online. Having understood the learning launch process, improvements could be undertaken for the future launches like documenting our assumptions on population sample selection, and measurable outcomes. For the future, to inculcate design thinking within the IT design and launch process we have decided to conduct a series of Design thinking training workshops to all our team members; incorporate collective learnings from these workshops to evolve our design thinking framework and incorporate multiple learning launches prior to a full fledged launch.
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22,093
Challenge = visualization Visualisation has a role to play throughout the Design Thinking. It's an incredible tool, in that sense, in that we're using those tools and that part of our brain at each phase in the design process. It's not just something that has an application in one part of the Design Thinking. Selection: I have selected this tool because it becomes more important to visualize and analyse the problems or thoughts before applying design thinking process as we know design thinking itself is a thinking process so it becomes easier to get solution for any problems if we visualize it in a right manner!.. Applications : We an use this tool whenever we run out of ideas !. as it’s a analytic method We will be more creative and innovative ,we become more and more precise with the problem that we are gonna sought out !as we can visualize our daily routine and make better changes which could even improve our lifestyles!! As our brain is ultimate thinker Insight : I gained a lot of visualizing power as I started improving what I see and analyse it and make a proper changes with it!! This tool is simply amazing to improve our brain thoughts Approach: As this tool is so power I can take a example as my dressing sense can we have different days different traditions we wear our comports !!so I can just imagine and say that I had to go a family get together or a friends party its totally a two different occasions before I wear any dress I visualize what kind of people will be present and what could be preferring the theme of dress that’s the place we could visualize the scenario. This is just a small example which says design thinking is were we become more creative and innovative thinkers!! This is my assignment Thank you for your review
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22,094
Challenge I am a member of my organization’s digital transformation department and my challenge is to improve the organization digital initiative in order to move fast in the market. The project scope includes the business, functional and technologies collaboration composed of 6 squad members as well as the larger business, digital and IT department, with whom we work closely. The project is limited to internal resources (i.e., budget, project timeline and employee support). The project should not exceed 180 business days and the solution should include an even distribution of working hours. We trying to uncover what our squad members, as well as key stakeholders across organizations, consider to be problematic with regards all the issues to the project. Selection We has gone through many design thinking brainstorming, activities and tools. We also ready to learn and adapt the launch tool. The learning launch is much experiment meant to quick launch and pilot test to prototype and idea to the market. Application For our first pilot learning launch, we focused on the targeted customer of our products tasks, we want to see how the customer adapt to pick up the products by MVPs. It mean, all the project launch will adapt agility of the scrum project management method which tested the initial assumption that we could launch the product fast to the market are the most challenged. All team went through the agile training, with the scrum coach assist. Our day to day job has converted to agile method (standup, time box, reflection). We expected to produce a MVP product with a clear control and effectively fast adapted by our customers in 2 weeks. Our stakeholders, business and IT team also adapt across to work agility. This tested our assumption that our prioritization of the complete functional product was the main cause challenge. The test included the plug, play, and launch. The customers /stakeholder felt challenge to adapt the new process, workflow and change of the products every two weeks. The learning tools help the customers and other stakeholders learn that market is turning fast and adaption are require for new products. Insight With help of the learning launch, we able to focused and gaining clarity about product. Additionally, we thought through anticipated results, expecting to find that a more agile approach would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. Our actual results were slightly different from what we anticipated: while our team was open to the prioritization of tasks and process, the key stakeholders in the business department and IT department expressed some concerns. Moving forward, our team will review this insight and incorporate it into future launch designs. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline. Approach Given that our s quad has already gone through several design thinking activities/tools and are at this stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to review the insight gained from our launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full Mvp rollout.
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22,099
Reflection on VISUALIZATION Challenge: Our organization has a training course for auditors in timber industry. In timber industry, there are different types of factories: harvesting, sawing, chipping, furniture making, warehouse, etc… With different operations, the set up in the factories and warehouses are different and hence, the risks, which depends on critical points of control, also varies. What we need after the training is that the trainees have to understand different operations, and then identify the critical points of control and find the risks. We must find the most efficient way to provide those knowledges to people with different background. Selection: We decided to use Visualization tool in order to create a shared understanding and imagination of different operations. We imagined that if we just use words to explain this part, different trainees would think and imagine differently. So using pictures/drawing, it would be easier for the trainees to understand and imagine. We also have trainees from different background, so we would ask the collaboration and contribution from all of them to develop the most accurate visual of different operations. Application: So with the application, we ask the trainees to draw the map of an timber processing enterprise from input to output, and identify the critical points of control that they know or they are working in on a piece of A4 paper. To make sure that we cover the most types of operation as possible, we have a small discussion at the beginning for the trainees to assign/choose which one they would like to draw. After the individual working time, the class get together, each person presents their picture to the whole group. The group then have the opportunity to discuss, share their insights and add/revise the details of each drawing. Insight: With the exercise, the trainees have a big picture of all the operations/processes that they will work with in their job. It is really interesting to engage different people with diverse range of experiences in the process of co-creating the pictures. Through the visual creating process, each participant gains their knowledge, not only from the instructor, but also from other learners in the class. The main valuable aspect of this exercise is the shared insights and shared learning process. The tool not only makes it easy for a diverse group people to imagine and remember the details, but also create the opportunity for the participants to share their perspectives and develop insights into the topic. From the drawings, the participants then can easily dig down to further details in the whole process of timber manufacturing, i.e. the associated risks, and then risk mitigation measures. It is also useful for the development of management plan for the factory. Approach: After the process, we are thinking of doing it a bit differently, for example: doing in group, and ask the participants to prepare some photographs before the course, and see if the exercise can be more interesting and effective. With bigger group of participants, maybe group work would be better and easier to manage within a limited time. Also, with real pictures of the operations, it would be easier for the participants to visualize and understand.
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22,100
Reflection- Visualization Challenge I have completed my Bachelor of Technology degree in Mechanical engineering recently and during the final semester we had to submit a major project. I got an idea for the project but the main challenge was to convince everyone on that idea. When you are working with a group it is very important that each and every member should be agreed on the same thing then only you can perform a group task perfectly. I had to convince everyone on that idea and also assign them their part. Everyone had their own ideas, I listen to each of them they were good but not up to mark so I decided we will go with my idea and now the challenge was to convince everyone. Selection It was very important to put the images of idea that was in my mind in front of them so I selected visualization tool. Visualization is something we use everywhere, whether we are aware of it or not, it allows us to think in a nonverbal way. It’s basically anything that takes us beyond just using word or language alone. It’s very easy to create a simple diagram, and most anyone can draw a stick figure, an arrow, a circle, a square. Putting down your ideas on paper by using some figures or diagrams will allow you to achieve a sense of agreement and consensus with people which is your main purpose in order to convince someone. Application First I tried to tell them my idea verbally but they raised question that why should we go with your idea and not ours. Then I took a pen and paper and first I draw a process map using lines, squares, rectangles and circles, it makes them visualize how we will go with the process and what we are going to proceed. And I also created the image of our final product using some designing software and I showed to them, when they saw the image of final product in front of them then they started being convinced with my idea. So what I basically did was I tried to present the visual image of idea that was in my mind in front of them in forms of pictures. Insight and approach By applying the visualization tool, I convinced my team mates to go with my ideas and also the creative part of my brain becomes more active. Now I will use visualization tool as well as other design tool in every challenge of my life because it makes the work agile and the probabilities of succeeding in work will increase. This tool helped me to connect my ideas with them more properly and accurately. I am thinking of starting my business in future so I will say that visualization tool as well as other design thinking tool are going to help me a lot and will make things easier for me. It will help me to present my ideas in front of investors, partners, clients and everyone who are going to be the important part of my business, not only that, it will also help me to become more and more creative and choosing the best ideas out of all ideas.
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22,102
Mind Mapping tool Challenge: I’m a member of an association that organizes educational courses in the areas of Technology, Sustainability, Entrepreneurship. I experienced a great application of the Mind Mapping tool when me and my peers were working on a new educational course. Some time ago we wanted to organize a new course for digital skills but we had not decided the topic and the structure of it. Also, the internet is plenty of thousands courses for Technology and Digital competences people can afford easily, so it was very hard to produce something creative, useful and economic. The challenge consisted in producing an attractive course in the Digital area for recently graduates and young professionals, which could spread some technical knowledge and could let them to extend their network meeting people with same interests and passions. Selection: For our purpose we used the Mind Mapping tool. In design thinking, this tool is used at the end of What Is phase, to process the large amount of data collected and look for patters and insights among them. Through Mind Mapping you can establish criteria for the idea generation step, which is explored during the What If phase. Mind Mapping is pivotal because it provides guidelines for the idea generation, that becomes cleaner and faster. In the book Designing for growth, the process is well explained and it becomes clear that Mind Mapping is not used to design, while it’s useful to design criteria, on which the ideas will be based. Application & Insight: We launched a survey to our network asking basically questions on: - Why they should choose a face-to-face course instead of online ones - What they did and did not appreciate about online courses - How is the best way to learn (through game experiences, face-to-face lessons, practical sessions) - Which topic they preferred and what level of knowledge they had - What they did expect from our course - Etc. The data collected were analyzed through the Mapping Tool in this way. We found three macro categories among the answers: 1. Object of the course 2. Modality and structure of the course 3. Other interests/passions of the users The tool was useful to visualize all the categories, to address the answers and to find the communalities in order to list the major trends/requirements, and the minor ones. Finally, we discovered the following main patterns: - The majority of users had not specific knowledge on the newest digital competences (blockchain, machine learning, data analysis, etc) but had strong interest in these topics and wanted to learn some basics. - Due to the complexity of the topics, users would prefer a dynamical course, with many case studies, new learning techniques, enjoyable environment. - Online courses are boring, you don’t have the opportunity to ask questions directly. - Users would take the opportunity to expand their network, to share their passions with people with different background These and other insights were very useful to understand the needs of our network and it was a crucial point for the idea generation phase. Mainly, this tool allowed us to focus our attention, in the next phase, just on ideas that matched those macro-patterns. It allowed us to save a lot of time. Approach The potential of the tool is incredible indeed for the reasons explained above, even if it requires a well-structured data gathering, that is very difficult and time/cost consuming, especially when you are a small organization. Also, if the data collection is not done in the right way (there is an important knowledge on how to gather information and tools to use), the Mind Mapping could get you into wrong patters, destabilizing the whole process. The point is, I found it not so flexible, because it is actually based on the database you collected. This is good when you face problems with many available data. While during innovation processes with low quantity of data, I think it’s better to not limit so much the ideas generation with the output guidelines of the Mind Mapping, and move on to the next phase (What If).
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22,103
Reflection-Mind mapping Challenge The challenge in front of me was as personal as it was crucial. Resolving the life’s many dilemmas is never a cakewalk. Case in point is the dilemma concerning the right way forward in which one should take his career in. The decision gets even complex if someone is standing at that delicate age point where the stakes are way higher than when someone is starting out. The decision-making process in this case has many variables such as Interests, Skills & Capabilities required, work-life balance, future outlook of the concerned sector/organisation, is work culture in tune with one’s values & whether that path will help in achieving one’s purpose of life. On the face of it, it is apparently an overwhelming proposition to find your way at the end of this maze. And using conventional means such as making a list, then a sub-list might get quite overwhelming and clarity may still be elusive However, one of the design thinking tools, Mind mapping, comes to the rescue. Mind mapping not only brings in clarity & reduce the problem-solving time, but also helps one in showing linkages and connections which were hidden before. And oft these connections act as a guiding light towards the desired end goal. Selection Mind-mapping tool was selected because of its sheer power of acting as a conduit from abstraction to clarity. The tool starts with the mapping out the core issue, and as one brainstorms and draws down the varied branches, one can gradually see critical insights getting generated. Application The mind-mapping process began by the starting with the central issue at hand i.e. the best way forward from here. Once it was mapped out on the white board, the different paths were then mapped out. Then all my expectations, my skills & capabilities as well my ultimate purpose of life was jotted down. Similarly, all the impressions that were there in the mind regarding the core problem at hand were laid down. Once all the maps could be seen in one frame, I could see some connections emerging, some insights emerging from the data dump, which gradually helped me in eliminating many of the paths which were not in sync with my critical expectations & goals. As I continued forming links and connecting the points, I could eventually narrow down to that one path that is a right fit for me. Insight By applying the mind-mapping tool, the factors which I did not consider initially emerged as I worked on the preparing the mind maps. For instance: The possible path of starting on your own and the likelihood of getting what I intended, were the two factors which I incorporated into the mind mapping process subsequently. Secondly, the process involved in mind-mapping helped me realise that every action, no matter how small, has its consequences which we often don’t realise. This insight not only helped me in solving the problem at hand, but also in doing some course corrections at a rather personal level. Approach Given the crossroad that I found myself standing at, I think Mind mapping was the best suited tool. It does a very good job in bringing order in an environment overflowing with ambiguity. Though, come to think of it, visualisation can be a good complementary tool as well, for keeping up the internal drive in an individual to remain steady on the path towards the end objective.
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22,104
Storytelling Challenge & Selection Story Telling is an extraordinary device that I utilize constantly. I work with powerless populaces, formatively handicapped people, senior residents, and financially burdened individuals. A significant number of these individuals manage abuse and brokenness in each part of their lives, they should be engaged and motivation is a way to strengthening. I invest a ton of energy "opening individuals up" and discovering approaches to move them to improve their conditions. When I work with seniors, we share stories for various reasons. Frequently they're forlorn and are so glad to impart accounts of their lives to me to interface and they discover importance in sharing these encounters as a type of educating or potentially inheritance, as it were. With my formative debilitated customers, I share accounts of my life so as to enable them to picture a condition of freedom, I utilize their criticism against the setting of my story to learn their objectives, and at times we use stories to more readily comprehend their interests and points of view. I utilize this data to create various procedures to attempt to discover a way that works for them to acquire freedom in the regions they find ailing in their lives. Application I have a story about utilizing narrating. In discussions about changes with a social assistance office, I was attempting to disclose to them the advantages of adopting a more customer centered strategy, in addition to other things, and specifically, of perceiving every individual as a novel being, and tending to their individual needs above all else. The office was in the hold of a "consistence culture" and its customers were flopping in this non-sympathetic, unbending structure. I was additionally clarifying how some of the time tending to the necessities of one individual can affect everybody to improve things, regardless of whether it appears to be extraordinary or strange. I recounted to a tale about when I pursued a crisis cover a cataclysmic event. Everybody was doing truly well aside from one lady whose pressure was making her sincerely unpredictable. I could tell she required consideration; in my mind I chose she would be "Princess for 60 minutes." I made her some espresso and plunked down with her and let her discussion. It worked out that her mom, who was with her, had endure a cerebrum aneurysm and she was startled that she would fall or that some different emergency would come upon her during this catastrophe while in the safe house. Insight & Approach It was an eye-opener. Her mom was quiet and calm and doing great. Unmistakably it was the ideal opportunity for me to open up with my story. I revealed to her how frightening it was the point at which my dad had his mind aneurysm before me and how I needed to get him to the medical clinic and how troublesome and startling that all was. I shared how he recuperated well, and afterward integrated us, by taking note of how she and I both have guardians who endure mind aneurysms. This worked truly well. She truly required individual consideration for that short timeframe, and she wound up with that and genuine help. She quieted down, her mom, who had moved toward becoming stressed over her, quieted down, and everybody around them quieted down. Harmony reigned again in our little sanctuary. So I recounted to this story to the office, and I think it hugely affected individuals there. The approaches are being rethought and the case managers are experiencing new preparing. In some cases, a little story can do a great deal of good. This course made me consider this to be an instrument in another manner. When I've done it before it was extremely "specially appointed," however presently I can get ready ahead and consider stories that will help me in showing my thoughts and best light up them.
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22,106
Reflection-Storytelling Challenge and selection Strorytelling is one of the most interesting tools to connect with the emotions of our stakeholders, it is used by large brands as a positioning strategy in the minds of consumers, or to be recognized by their audience. It is presented as a way of transmitting the values, history and purpose of companies. It is about knowing consumers very well and telling them what they really want to hear through pleasant stories that cause them curiosity and great emotional impact, in order to capture their attention. Everything is better when it is told through stories, the situation is better perceived and understood than when it is done in a traditional way, that is why this tool is increasingly being implemented by important companies and I find it very interesting to talk about it. Application This semester of the university I decided to enroll in the subject "projects" with high expectations and hopes of learning. In the first class, the professor told us his personal story, his professional career, his experience in the different jobs he has had, his jacket venture and other opportunities in the labor field. He did it to show us the importance of the subject and how from the projects we can contribute to change in society, help the most vulnerable populations, have more job opportunities and improve our quality of life. In the different topics on agile methodologies, he highlighted storytelling as a very appropriate tool in marketing to define the customer's profile and their need, through a practical example, he made us understand that from stories, companies better understand what It is what the client requires and how he can adapt the product or service to his life, to generate greater satisfaction. Insight and Approach Through a history, consumers can be made to understand the evolution that the company has had, for example, when a historical story is told, it can also be shown how people can consume our product in their day to day, in their special occasions and with the most important people, such as family, in this way we can connect with clients from their emotions and feelings. A story can be told around the values of the company, so that consumers can live them and relate them directly to the brand. It is also a very useful tool within organizations, it can be used to ensure that all members understand the objectives or projects that they want to carry out, with this a more dynamic environment to work is made and encourages everyone to carry out a nice job. It helps to raise the performance and results of the organization, through greater commitment and involvement of workers. Leaders can, through the use of this tool, make their strategies clearer and understood by all, preventing them from becoming complex and boring. Storytelling is part of the agile methodologies that are used by companies that have understood that the base of everything is customers and consider them as the center, it is very valuable because both customers and investors better understand the value proposition that is offered when told as a story, it can be one that shows how the product / service meets a need or fills a gap. The challenge is knowing how to tell the stories, create messages that attract people's attention, generate reflection and identify with what they live daily, for this it is important that the story that is told is real. LAURA SOFÍA CARMONA DÍAZ- NATIONAL UNIVERSITY OF COLOMBIA
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22,109
Non-Business Use Journey Mapping by Hamzah Halawani Challenge and selection Journey mapping is very helpful tool that helped me a lot in identifying the gap of one of my routine activities which is conducting field safety inspection and generate recommendations to proponent. These recommendations are generated based on observed findings either related to safety behavior or conditions. The optimum goal of implementing the recommendations by proponent is to prevent having unsafe act or unsafe condition in future which helps in enhancing the safety compliance during conducting any job work related. The challenge is that sometimes these recommendations are not being implemented by proponent which divert from the original goal. I used the journey management tool to find out why these recommendations are not implemented and to make sure that the goal from the recommendation’s implementation is achieved. Application After spending one year of practicing and doing field safety inspection and generating recommendations to proponent, we decided to measure the effectiveness of these recommendations. Normally, after completing a site visit and listing all observations, we generate recommendation for each observation and we logged these recommendations in a system that assign the recommendation to a proponent member in order to implement the recommendation. After completing the recommendation, the proponent member should close the recommendation in the system so it goes back to me as initiator for verification and mark as completed. So, we went back to the system and analyzed all provided recommendations in order to measure the percentage of the completed recommendations of all submitted recommendations. The result was around 50% of implementation which means that the other 50% are still open and not being implemented. We started interviewing the proponent member to find out the reason of not completing these recommendations, which was that these recommendations take time and efforts to implement and not being recognized by management. So, either they implement it or leave it open in the system does not make any difference. Therefore, they start picking the major recommendations that should be stopped from happening due to safety concerns and implement them, while the minor safety recommendations are kept and left open in the system since there is to effective tracking nor management monitoring to these recommendations. This led to having 50% of open items in the system. After interviewing the proponent members, we engaged the proponent management and highlighted to them these concerns which took their attention. We recommended that to have a KPI to monitor the implementation of all field safety inspections recommendations on monthly basis. Insight & Approach It was led to a higher recommendations implementation completion which reached 80%. The original goal was achieved and safety culture was improved. Also, proponent managements started recognizing the time and efforts of their members that led to excellence.
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22,111
Example Reflection – Mind Mapping Mind mapping works the way like our mind naturally processes information and can be used in every situation that requires thinking. It’s an excellent tool for any creative work and very powerful tool for Design Thinking process. Mind Maps track the natural progression of your brain by allowing you to connect each new thought to the ones that have come before. It’s used to look for pattern, insights for creative solutions for our design challenge. Being a human resource manager for mid-size IT service organisation, navigating through the uncertain waters, adapting to the disruptive and volatile business needs are the key challenges for me day to day. Search out for an innovative and cost effective idea for a better employee experience in day-to-day engagement is always keeps me on my toe. I use Mind mapping in my weekly planning, Group Brain Storming, Team Meetings, Idea Generation, Event planning, etc. After started learning about design thinking, I started to apply and implement the basic framework of Design Thinking in my group interventions. Mind mapping is used in “What is” and “What If” in design thinking. Challenge: One of my team of 40 people were going through the tough time in getting new projects from corporate headquarters. There were lot of perceptions, thoughts were flowing, and every individual started to blame each other. I proposed with my project manager to facilitate a group intervention to come up with the possible solutions. I decided to use the process called “World Café” one of the best process to harvest the group wisdom. I decided to use Mind Mapping in that group process. Application: I start the process by debriefing the current situation of the team and set the context. I formed the five team of 8 members. I had provided enough charts with multicolour markers for the every team. Then I spent about 15-20 minutes in explaining about Mind Mapping tools, importance and its applications. Then I asked about the team to list out the current reality / perceptions of them with the corporate team (What is stuffs). There were confusion with few teams that was clarified with the certain examples. Also I suggested all the team to make their central idea / theme as Öur Team Image”. Then team start to note down their views in different branches by using different colours and images. I was just observing and helping few team where it’s needed. Once this is finished, asked the team to visit other team for their observation and reflection. Here each team has to go visit other team and observe their mind-mapping chart. During their process, suggestion and clarification was shared. They also used to share their views with the other team chart. Then I asked team to visualise, how they wanted to project themselves that is “What If “component in design thinking. Team also encouraged using multicolour sticky or posting it notes in their individual mind mapping charts. Then the every team were asked to converge their ideas and thoughts to form one single mind mapping in a single chart. Team were asked to observe the patterns, similarity and key points to decide the top two points from every team for the final one chart. Based on which, team have come up with the action plan with the SMART goals. Insights and Approach: One of the wow moment for the entire team was to witness the kind of different ideas and suggestions that was emerged from different team through the process. Team members were inspired to see such an outputs at the end of this exercise. Mind mapping tool enabled the team members to think in a different perspective that unlocked their creative potential. When the team were visiting other team’s work, lot of sharing was happening and people were constructively accepting and proving suggestions. Other key insights throughout this session was the unique patterns that was emerged from those wonderful date captured in the mind-mapping chart. One of the amazing discovery was the people’s potential. Yes, all of them were able to come –up with such a profound ideas. Every team members were highly appreciated the power of Mind Mapping tool and they found that this is very simple to use tool with the powerful results. I will use Mind mapping in much better creative way in my next design thinking group process.
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22,112
Learning Launch Challenge I am part of a team in my organization’s marketing department and our challenge is to improve the activities and projects in their workflow within the department in order to create events and campaign to increase online sales. The scope of the project includes the digital marketing department composed of 20 employees, as well as the marketing department, event coordinators and IT department, with whom we work closely. Project timing is 2 months with minimal resource with only company’s employee. Selection Our team decided to use learning launch tool as an experiment to quickly test an idea and prototype. Application We adapted the method Scrum project management for our project and focused on the structure, execution of the events campaign. Then we structure our talk, projects and process to adapt to the method we adopted. We tried to become more agile, open to the changes and challenges. We had training, workshop to create an agile structure and process flow. We went on to speak with all our teams members (internal) to get feedback from others on what could be improved in the process flow. Then we spoke with other team members then we came up with a framework for the project. Insight Learning launch to helped out teams in several ways which are  Help in identifying assumptions and test the assumptions though launches  Create more agile workflow  Result oriented approach  Prioritization of task and process  Continuous improvement though assessment Number of people in the event doesn’t turn out to be as many as we expected so further improvement has to be done. Approach From first launches we have learned few things which we will use in our next one. Once we gain the insight we have come up with a proper plan by leaning thought the launches we made and make necessary steps to ensure we do not repeat the mistake.
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22,113
Supplier’s Journey The challenge aimed to understand the journey of a company supplier from the moment the company hires the service until the moment the supplier issues an invoice to receive from the company. The tool used was the user journey to identify the "what is" stage. The reason for choosing the user journey was based on identifying all interactions and which touchpoints a supplier typically uses on a daily basis. All the people who have a role in the journey were involved in the exercise. After this exercise we make an individual vote for the steps that are considered unnecessary and easily removed from the process. As feedback this exercise allowed everyone to have a visibility of the process and I believe that the method used was very useful. Despite the current procedures being written, the visualization allowed everyone to quickly identify unnecessary steps in order to improve this user's Journey. The fact that it is an exercise that promotes collaboration between everyone, I realized that the mood of each participant at the end of the exercise was very positive, as they were communicative and in a good mood. There are some points to improve, being a large group the biggest challenge was ensuring that everyone participated. After this exercise, we move on to What if stage where everyone through a brainstorming session can contribute their ideas to a new process with the aim of improving the supplier's journey. Design Thinking is an excellent tool that should be applied on a daily basis in organizations, because it allows not only the collaboration of all but also promotes team spirit and a sense of urgency to solve existing problems. I firmly believe with this methodology it will be possible to achieve financial and non-financial results in the company.
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22,115
Challenge & Selection The tool that I used was the Mind Mapping Tool. I work as a designer and, recently, I was hired to remodel a local band identity. Borne in 2012, the pop-rock group has been losing public and ticket value since last year, when one of the guitarists leaved the group. They believed that a new identity could give them power to grow again and reach a new public and a new market. Application After the initial contact, and yet a little skeptical about the situation they presented, we started a conversation about the group interests since their beginning – as musical style, references, rehearsal routines, nightclubs they used to play in, etc. – as a part of “What is?” stage. With those information in hand, I went to four concerts they play in with interested to discover what was the consumer style they had, so it came in hand the Mind Mapping Tool. Using projective techniques (informal interviews and research), it was possible to run a research with 26 different people, therefore, build 5 different personas: the band relative, the university student, the music fans, the weekend enjoyer e the nightclub customer. Those personas information’s varied trough age, musical style, favorite drinks, if they like or not to dance, etc., all that to understand the consumer relation with the band and with the space they used to play. Those personas revealed a single common feature between 4 of them: the band was always reaching new groups of people, but they had a small consumer loyalty capability. Actually, one of those personas had no common interest with the band and went to the show only with interest in the club itself and the people in it, building no connection with the band group. Insight & Approach This project still in process and we move now to the “What If?” stage, but, thanks to the Mind Mapping Tool and the understanding of the 5 personas, we could identify flaws in their perform routines witch not necessary reveals an eminent need of remodel their visual identity, it turns out that we will need another strategy to gain public loyalty again. With all personas in hand, we could realize that the customers of the places the band was recently presenting were not compatible with the band iconographic panel (the visualization tool) previously build: the new public was unknown. This generates a difficulty on make a stronger relation between the band and the new customers. Considering now that everything is possible, we move to an ocean of possibility`s which will lead our future actions: “And if we could choose the ideal place for they play in?”, “Which changes in the musical style could empower our consumers?”.
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22,117
Challenge I work for a newly formed division for our organization. Our division’s goal is to help different business units to reduce their manual work and improve cycle time, implement better control and be better coordinated. We have performed some proof of concept works with couple of business units in understanding and solving their certain process automation needs. Now we need to spread the word and rest of the enterprise know what we do, how we can benefit them, how they can engage with us. As a first and obvious step we needed to design and launch a website for our department where people can know about us and able to engage with us. The challenge was to quickly design and launch an effective divisional website that will be useful for our internal customers. Selection We needed a tool to clearly articulate our ideas, validate the effectiveness and share the refined requirements to the development team so that they can implement the website. Since, it was about a website – its layout, look and feel, what goes where, how people interact with the website – all were key component and everything is very visual in nature. We decided to use the visualization tool. Application Before convening a group meeting, I researched some standard layouts our organization is using (fonts, tags, colors, specific layout etc.) and taken few screenshots of them and captured in a power point. Then searched web for some icons and images relevant for our department – organized them in a manner I thought will be best to let the people know what we do, what benefits we bring, the steps on how to engage us, what to expect in the process etc. I created couple of versions and brought the printouts of the mockups to the meeting with our team. We started discussing key components of the design – what elements are liked, disliked and why. People noted their comments on the printouts of their copy of the images. I collected the feedback from all, quickly incorporated the changes and immediately showed a version to the group. And then some additional minor comments on font size, color theme etc. was received. On making those changes live –we managed to get consensus on how the first version of our website should look like. I then took that finalized mock up, annotated certain area with comments geared towards the development team such as clicking on a certain link what should happen. Then shared that document with the developers and walked them through the design in a group meeting. It was very easy to converse the requirements with the dev team with the help of our mock up. Insight Using visualization tool immensely helped the conversation with the team and with developers as well to outline the concepts/ideas, get quick feedback, make changes – and convey the requirements easily. Our previous experience of using lengthy verbal or written description of features and requirements were often difficult to covey, have healthy discussions, reach consensus etc. The visualization tool eliminated all those challenges. We were able to quickly and efficiently articulate the ideas and features, have conversation regarding feature needs easily. Visualization is very important tool as part of design thinking – our entire team were appreciative of its importance. Approach Visualization being such an important tool, not only I will continue to use the tool just for a visual scenario (such as a website) but also a typical non-visual scenario e.g. a series of process or steps, governance models, people to people or people to product interactions. Wherever we can use words to describe, I’d like to approach to describe visually. I also, plan to enable my rest of the team also be in a habit of visual description. That way we can build a culture of using visualization and apply design thinking in any problem solving situations.
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22,120
Selling during challenging times ! Challenge I am a member of a leading MNC IT services organization’s regional sales leadership team & my regional team`s challenge is to understand which solution to cross sell into our named farming account by a new structured and result oriented client engagement exercise in the new COVID business scenario .The project scope includes the four account managers, 12 named clients and their key stake holders (which is usually 3 per account). The project is limited to cross selling 2 service lines – namely cloud based e- commerce application solution and cyber threat monitoring solution which is designed specifically to help clients in the COVID- 19 challenges. The project is targeted to be completed in one quarter (90 days) within which each account manager should be able to close 4 deals. Our main drive & attention will be to get into details of technical feasibility of the solution and each of sales cycle stage with individual account manager and identify & improve his / her skills on technical sales side. Selection Our team has carefully evaluated the available options of design thinking activities/tools for this challenge & have concluded to attempt with the learning launch tool so as to quicken the go to market sales cycle time & sales closure timeline. Application To begin with we identified and picked one target account per account manager for the pilot sales closure. We chose the banking account / client which was most vulnerable to cyber threats & the retail account / client for the e commerce application solution as they would be in dire need to initiate the e- commerce platform due to restricted opening of shops due to the COVID pandemic. We started the engagement with engaging the chosen target clients on scheduled video meetings & highlighting the benefits of the solution and the clear risks they might encounter in their current business if they would not adapt to the new changing business trends. In the second engagement phase we decided to run proof of concept ( POC ) for the client (s). For the first two clients we showcased them the proof of concept solution ran into technical issues which identified we were not well prepared with running successful proof of concept . We decided to run mock proof of concepts internally within the team to master the art of successful proof of concept which would compel the client to decide quickly. These mock POC sessions proved quite helpful to the account manager. In the next following POC sessions each of the account manager successfully completed the POC which helped to quicken the sales decision cycle pace by a week overall. Post the first four sales closure - one each per the four account manager engaged in the project , we invited the client stakeholder for a 15 minutes objective survey on what induced them to choose our tailored made COVID centric solution vis a vis the general solutions available in the market. We ran this survey exercise through a third party independent entity to ensure we get unbiased feedback on what we did right and also to clearly highlight the areas of improvements in the solution & also the client engagement cycle. Insight With opting the learning launch tool, we clearly identified our assumptions both in the solution and the engagement approach and pilot test it from all both the technical feasibility and the evolving account engagement model of seeing in the COVID scenario. The team realized which solution worked and why & associated with that the account engagement with the target key clients needed a more robust and seamless remote technical presentation . The identification of the changed client engagement norms which relied mastering the art of structured remote interactive engagement with the client to mitigate the loss of personal engagement with the client stakeholder was given in account selling. With the first four deals being closed in with the learnings well documented post discussions with the account sales managers & taking into account the independent client survey undertaken, the regional team is now quite clear in the mind on both the solution to be sold & the new engagement model in the COVID era. The ongoing incorporation of insight is particularly important at this stage, as we now plan a full rollout of the chosen solutions & the changed engagement model within the design thinking timeline. Approach As the regional sales team is now experienced several design thinking activities/tools and are at this stage in the timeline, the learning launch is the selected tool. The team is now completely aware which solution worked and the improvements required based on the independent client survey & the changed engagement model our account managers should inoculate in the new COVID era and its associated challenges. We plan to further improvise on the solutions offered to the clients & evolving client engagement model which will be based on learning launch tool / alternate design tool depending upon the case scenario best suited for the given challenge / time
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22,123
C1 - Internal use Storytelling Challenge & Selection Storytelling is a tool I use often. My job involves communicating with people who have different characters, some are full of themselves, some are withdrawn, some do not trust anyone, while others listen and believe any stories you will tell them. Some of them are quite relieved in all aspects of life and need support in every sense. I spend a lot of time talking to these people, trying to come up with a real problem, and trying in every way to inspire them off so they can help themselves, function normally, and fix their situation. When I talk to our employees, I try to remove the barriers and talk about different things in order to find a more intimate relationship and common topics. Mostly through a story one can identify the fear of the unknown, the new, advancing or falling ... Through conversation, I try to get them through my life experiences as much as possible and try to explain to them what the goal looks like. And that the path to the same is not impossible. Sometimes it is difficult and sometimes it is light but not impossible. Through their story, I can pretty well determine what my starting point would be and what strategy I need to move forward. Since everyone is different and different in their own way, my goal is to figure out how to act with the individual and find how they can act, what has the best effects and discover the way in which to apply what thing to come up with an idea of what they need to improve, where they feel strong enough that they can use it to improve their quality of life. Application The story I learned from Storytelling is as follows. In relation to the current situation in the world, the great dismissal of workers and the attitude of agencies / companies towards them happened in our company. At one point, the relationship with our employees could no longer be as it was before, everyone was treated identically. We needed some changes quickly in the sense that this relationship needed to change from the global level to face 2 face. Where we tried to identify the needs of our people, what problems they encountered in the crisis, how they felt about it, and what they feared the most. Of course the agency / company had its own business postulates and a rulebook that states that all agency employees are treated the same way. I tried to explain to them how I had a similar case and how I saved a complete section through one person. And how that same person brought about changes for the whole company. And the story is as follows .... many times during the week I get messages from our employees about the situation on the field and general information about sales and competition. That evening I received more messages than usual about how people are scared because of losing their jobs and permanent income. However, one message stood out a lot from the others. The person who had previously been one of the leaders, full of energy, was now unfortunately showing the greatest signs of fear. Because I get to talk to people many times, I knew something was wrong and that she needed some help. We agreed to hear and talk in peace so she could calm down. She found out that she was pregnant that day, they had just taken out a home loan and there was a good chance that her husband would be out of work. All her colleagues from work are contacting her and talking so that everyone can get out of work. C1 - Internal use Insight & Approach At that moment I stopped and wondered .... There is a great possibility that we will be left without a person who was considered a very good worker. Her work colleagues were not there but they were afraid for the same and I had to do something to at least try to calm her down. I decided to tell her my story, my first fear of losing my job, and the possibility that he might run out of money in case I didn't pay the loan. I was 18 and without a father, my mother did not work, my brother also. I received a message from work that I don't need to come to work that day because of the reorganization of work and that in the coming days I would get the final answer as to what and how to proceed. For the next two nights, I did not sleep wondering how I would support my family, pay credit and live normally. However, after a few days things got better, the situation changed, I got my job back and everything went back to normal. I tried to explain to her that I was so afraid that it would turn out that we were actually afraid of the same things. That night, we got a lot closer and closer, and we came across a common support that I eventually found I needed after myself who knew how many years. That night after our interview, she talked to all of her work colleagues to tell them our story. She shared with them the energy I was able to convey to her through conversation. The next day my phone was full of messages of support, happiness and hope. All the girls were full of elan, talking to each other supporting each other .. I told a colleague working at an agency / company a story about how people are scared and how I had a difficult conversation the previous day. She immediately made small, but very important changes, all of our employees were invited to face-to-face interview. Monthly meetings were held to interview employees and after these meetings special attention was given to persons who showed special signs of fear or other signs that would indicate that something was not ok. This course just confirmed to me that this is the right way and one great tool that can change a lot of things. Maybe in the beginning just a little, but ultimately a lot. Although I have always considered this approach as a good one, I have never been more certain that it is the right way.
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22,124
Thought - Story Telling Challenge & Selection In order to express our views and communicate effectively story telling can be used as a important tool which expresses the experiences emotionally of an human being. As far as the design method and process is considered the story telling can be used as an important factor and tool. In every stage of design thinking process it can be utilized for numerous objectives. A kind of connection is developed between folks in every condition. If anyone wants that the people should understand the thinking process then they have to be a story teller. After spending a decade in teaching profession I have being through a lot of stories of myself as well as others to whom I had read, listened and told. In story telling the most important part is people get engaged to it and for carrying any research one had to be a good listener to understand the flow of process. The method of design thinking is already applied by myself to understand the basis components among various students. Understanding the felling by listening to the various students and lead me to understand the numerous challenges one student encounters while changing his or her life from a high school student to a graduate school student. Application There is a story which reminds me of suitable application for this Story telling with design thinking. We start with an exposition: our character is Luke. Luke lives in the USA, he has many services subscriptions. He actively purchases new subscriptions. The problem is that he simply has so many subscriptions, he loses the track of it. He doesn’t have a tool to control and monitor all of the subscriptions. Solving the problem starts with generating big and small problems across it. The culmination defines the major problem and at the falling action we try to solve it in multiple ways. Finally, the outcome is that best way to solve it,which can be done by this amazing tool of Design Thinking. Here, we can consider a use of visualization element too Insight & Approach When you do this in non-fiction, you focus on designing a narrative that pulls an audience in and delivers them elegantly to a meaningful climax, instead of just creating a logical arrangement of the facts. With each scene, each beat, Narrator would know what his audience would be thinking. How many journalists and non-fiction producers plot this when they create their stories? It might seem unfair to compare an iconic thriller director with a hack writing on the web but I am increasingly convinced that on a noisy internet in a complicated world, we owe it to our audiences to produce stories which are more than just a rehash of the inverted pyramid. This course made me see this as a tool in a new way. Now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have a teaching background, but I have more interest in such creative things. I had no idea this would ever be considered an asset, but I am so very grateful that it is!
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22,125
Storytelling Storytelling describes the social and cultural activity of sharing ​stories​, sometimes with  improvisation​, ​theatrics​ or embellishment. Every culture has its own stories or ​narratives​, which are shared as a means of ​entertainment​, education, cultural preservation or instilling ​moral​ values. Stories teach us about life, about ourselves and about others. Storytelling is a unique way for  students to develop an understanding, respect and appreciation for other cultures, and can promote a positive attitude to people from different lands, races and religions.  Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. What makes storytelling so effective for learning? For starters, storytelling forges connections among people, and between people and ideas. Stories convey the culture, history, and values that  unite people. 7 Elements of storytelling:- 1. Character 2. Plot 3. Setting 4. Point of view 5. Style 6. Theme 7. Literary Devices How to become a storyteller:- 1. Know the purpose of your story. 2. Begin with the past. 3. Address the pain. 4. Go into the future. 5. Cross the story chasm. 6. Close with confidence and clarity. 7. Inspire people with action. Children have an innate love of stories. Stories create magic and a sense of wonder at the world. Stories teach us about life, about ourselves and about others. Storytelling is a unique way for  students to develop an understanding, respect and appreciation for other cultures, and can promote a positive attitude to people from different lands, races and religions. There are a number of ways in which storytelling can enhance intercultural understanding and communication. Stories can… ● allow children to explore their own cultural roots ● allow children to experience diverse cultures ● enable children to empathise with unfamiliar people/places/situations ● offer insights into different traditions and values ● help children understand how wisdom is common to all peoples/all cultures ● offer insights into universal life experiences ● help children consider new ideas ● reveal differences and commonalties of cultures around the world With the arrival of the 21st century, digital storytelling has developed as a bridge between traditional forms of storytelling and modern forms of communication supported through new technologies. The difference between virtual reality and other storytelling mediums is interactivity. In all forms of  virtual reality, the user’s experience is interactive. That can be as simple as moving their head to decide where they want to look. This makes it hard to include a narrative. If the user can do what they want, they may not follow a story in the same way. The Four P’s in storytelling is People, Place, Plot and Purpose. Storytelling works because it acknowledges a problem exists. It provides perspective on the problem  and shows unique and different ways to solve it. Stories take us on a journey where problem-solving is an embedded process. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to truly move an audience. Storytelling is something we all do  naturally, starting at a very young age. But there's a difference between good storytelling and great storytelling.   Benefits of storytelling to children: They were the good old days when we would lie beside our aajis and azoba, daadis or naanis, as they took us on fantasy journeys with their tales — the wit of Birbal, the righteousness of the Pandavas,  the stories of Vikram and Betaal et al. Those were the stories that helped us learn some important lessons of our lives. They taught us about the good and bad and also had a hand in making us the people we are as grown-ups. Introduces new vocabulary to children. Enhances listening skill of  children. It encourages the development of feeling and emotion.  Benefits in business: When you come up with an idea for your business there will be a story behind it - whether it's to do  with developing a new product or growing your business. Tell this story and provide the context so your customers and stakeholders understand why your service or product is worth buying/investing in. Your idea has been created to solve a problem so tell the story of how you were  affected by this problem and how this led to your product/service. Ensure that you're making the story relatable to the audience by using real-life situations as this makes it easier to see why your goods will add value to their lives. Using storytelling in this way helps the audience to connect with  you so they trust you, the human, and therefore they trust the brand. This is especially the case when the story is very relatable, which also has the added benefit of being easier to understand and  more memorable as it's personally relevant Story-telling is probably as old as humankind itself. We know that strong leaders tell stories to convey information and motivate listeners. Storytelling is applicable in many fields – for example,  scientists also tell stories to help listeners retain more information and understand complex  concepts and relationships. ​Modern digital tools let anyone with a digital camera or a computer tell a story of change. Storytelling virtual is not good for people because somewhere it affects the eyes of people and even  there should not be virtual studies for a student somewhere it is effecting in there life. People say virtual studies is our future but I think they are not looking the harm on the student. They are not even learning properly from online studies or recorded one. Face to face storytelling is good and  students even understand better.
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22,131
Learning Launch Challenge I work in the wholesale business division within our company, our challenge is to improve two aspects in our day-to- day business. a. Ability to run our monthly customer billing with less effort and reduce time so we can speed up the invoice process b. To spend product capital expenditure on the right features to improve revenue and customer experience. The scope includes the entire business division composed of 6 members, as well as wider Digital Office and Finance department, whom we work closely. The project is limited to internal team resources and should be completed within 1 month. We will focus on trying to uncover the inefficiency of our billing process as well as understanding customer needs. Selection Our team research through several design thinking tools, and we decided to try the learning launch tool. The main reason for choosing this tool over others is - the learning launch is an experiment meant to quickly test/verify an idea and prototype. Application • In the first learning launch, we focused on the structure/execution of our monthly billing process. In particular, we wanted to see if we could structure our tasks, workflow, and processes to adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our workflow challenge. Our team went through a two-day training with an Agile coach. Next, we went through three workshops to structure our tasks and processes in a more agile way. These two tracks occurred within in a three-week timeframe. We expected to produce an operating procedure report with a clear description of our new, more agile workflow to conduct our billing process. • For second learning launch, we focused on gaining clarity about our customer pains and needs. This tested our assumption that our prioritization of product features was the main cause of our less-deal customer experience and slow revenue growth. Our team completed an anonymous survey. Additionally, five key stakeholders from customer’s marketing and business/sales department also completed an anonymous survey. The surveys included questions about our new, proposed product roadmap, understanding the features and the prioritization of feature roll-out, and feelings about the features, and were conducted within a two-week timeframe. Insight By applying the learning launch tool, our team identified our assumptions and designed launches to verify these assumptions. In addition, we spend time drafting expected results, hoping to find that a more agile approach would improve our billing process, customer experience and revenue growth. The actual results were not exactly as we expect but it is very close, customer’s marketing and business/sales department expressed some concerns over our product rollout plan and prioritisation. As the next step, our team will review this launch results and incorporate it into upcoming launch designs. Approach Overall, we find the learning launch is the appropriate tool for what we required and it is able to provide good outcome as the input to improve our process going forward. The output from the first two launches will certainly serve as the guiding principle into future launch designs. In the upcoming launch designs, we will aim to reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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22,132
I Le@rn, how to potentialize and capitalize my elearning system 1. Challenge: The underuse of the eLearning platforms by the employees in the department, despite large scale of diversified online courses, that limits their capabilities in learning new and diversified things. We have noticed that employees in our department are underusing the eLearning platform put at their disposal by the company. An investment -time and resources- has been exercised by the company to allow the employee to learn based on their needs and time. However, the uses of this fantastic platform could not take off. On the other hand, it was also noticed that this learning platform was accessed by the employees only at the time of mandatory training assigned by the company in the basic onboarding and limited curriculum. 2. Selection: A linear analytical approach would have been useless to improve and encourage the employees to access this platform more over the time and become active learners. Another approach has been put in place to know the reason behind the unsuccessful experience and how to improve it. the methodology used was spontaneously similar and close to the Design thinking approach, despite there was no innovation to think about but the novelty was materialized in finding new attractive way to rally the employee in using the learning system. “What is” has been clearly investigated in order to understand the reasons behind the limited use and attraction toward the system. Among those reasons, we noticed as major: “lack of advertisement” about the system and its capabilities was identified-people do not know the content and consequently under-estimate its potential-. Lack of self-awareness, and this was crucial information, since the employees were not fully aware about their needs and consequently unable on what course to search. Two tools have been utilized to find new Wows, the Visualization & Learning Launch a. Visualization: show the employee the capabilities, Themes and center of interest offered by the system AND the potential that they can unlock by following those courses that would interest them. How would this learning would improve them, as workers but as human as well? b. Learning Launch: a small committee of members from the training department, managers in the concerned functions and Users was created in order to explore the system and seek for a panel of basics & diversified activities that would be included in the onboarding curriculum (per each function) to make it more attractive and less boring. A couple of curricula including courses that are out of the filed of specialization and totally new for the employees were included, like wellbeing, artistic courses with the purpose of showing that such tools should be used in an entertaining way rather that a simple system to learn skills. 3. Application: With the help of the committee some experiences were made to assign to a small group of people to this new model / presentation, re-enforced with a friendly approach to invite them taking part to this experiment over a period of 3 months. The curricula were exposed to them based on selection made from different concealers in order to provide them with a diversified and entertaining content, completed in the order of their preference and at their own pace. Initially the idea, was to appeal the learners at the first stage and make this self-learning experience so entertaining that they would be their own training to seek for further content alone and without assistance. 4. Insight: In order to gather the insight, we referred to the people who were selected and their managers, who gave us their feedback. The intention of the experiment was not the completion of the curriculum but to assess their frequency of accessing the system, their level of entertainment and the added value brought by the training completed. A Manager of the field forces team reported that his entire team completed the full curriculum within the proposed timelines (which again were not mandated). In fact, they reported that “ they should have been told that such contend was existing” because it guided them and entertained them at the level of completing the rest of the courses and even starting searching for more courses that are n line with their personality and needs. The experiment was so successful, that it has been turned into an academy. The company has made specific days to present the large contents, mode of browsing and enrolling to the programs. A sort of treasure to what can be achieved through this system. The message was also re-enforced by the testimony of the learners themselves, by setting realistic challenges -like completing a specific number of hours – anonymously the training department gather the total number of hours of learning completed by the company employee all over the world, giving them a mindset and feeling that their own achievement contributes in something bigger. The learning academy was of course extended to all function, all department without any limitation. It was for the pleasure of learning what we want, when we want! 5. Approach: Reaction to novelty or innovation is always hard to transmit, only early adopters can answer the call of innovation (~13% of the population) the challenge remain in our capacity to provide the people a visual projection of what the results of the adoption of this novel would look like. Definitely, the visualization would have been put at an early stage (as in our case it came lately as reactive action to the initial failure of the project) a Mind Mapping would also be applied at an early stage in order to understand what people try to achieve in their life.
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22,141
Mind Mapping - Corporate Social Responsibility Assignment in Indonesia Challenge and Selection As part of a Corporate Service Responsibility Program at IBM, I was working with a team of 10 Global IBMer’s in Indonesia. We were assigned to help Computer Science students from a State University in West Java. Our Task was to help the startup Student Community with Product Development including Lean UX & Concept Development. One our greatest challenges with the students was communication in English. The students were not conversant with English and thus we had an uphill task to complete our time-boxed workshops. Mind Mapping was a natural selection that evolved in our Internal team discussions. We loaded ourselves with Flip-Charts, Post-its, Markers, Flash Cards for Behavior/Strategy Game to apply this technique to all our workshops. Application We planned for a design thinking workshop to enable radical collaboration amongst students to ensure they co-create great user experience for their products. We identified 20 Students already in advanced stages of planning their startups to participate in the Design Thinking Workshop. We provided them templates for Stakeholder Map, Empathy Map and Scenario Map. The Stakeholder map organized people’s expectation of a project. We asked the teams to Identify people internally and externally who have a stake in the outcome of the project. Post them to a wall, using two sticky notes per person. On the first, draw the person’s face and note his or her name and role. On the second, write a quote expressing the stakeholder’s thoughts, opinions, or expectations. Arrange the stakeholders on the wall based on dimensions such as organizational relationship or sentiment. We then switched over the Empathy Map. We started by Drawing three intersecting lines, and illustrate the face of the persona in the middle. Fill in with writing or sticky notes: what the user thinks (expectations and reactions), sees (environment and interface), says (quotes), does (actions), feels (values), and hears (instructions or feedback) during the experience. At the bottom, list pains (frustrations and obstacles) and gains (goals and strategies). The next step was to create a Scenario/Experience map of a Representative User – We had the students post a row of sticky notes on a wall representing the steps of a user’s as-is workflow. Beneath each step, create a column of color-coded sticky notes representing questions and comments relating to that step. For comments, consider the dimensions of the Empathy Map at each step, as well as technologies and context. Once questions are answered, post comments over them. With empathy maps and scenarios in sight, students posted sticky notes identifying prominent pain points. Use a second sticky note color to identify opportunities for the design. Each pain point should have a corresponding opportunity, though some opportunities might not relate to pain points—for example those that respond to market trends or anticipate future pain points. Insight & Approach There was tremendous value in using Mind Mapping Hands-on with the students as we could deeply engage the students through the entire process. The Stakeholder map was a way to organize people’s expectation, the empathy map- was a quick and dirty representation of the user and the scenario map - was about the experience a user has over time for discrete flow of their product. Hence Visualization of the Mind Mapping was much more impactful as there as sense of co-creation through shared experience. By seeing things laid out in different colored sticky notes, the students could quickly re- organize themselves. There was also greater sense of empathy with the user as the students were simulating the user experience scenario by scenario enabling them to quickly identify the pain points and the relevant opportunities for improvement
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22,143
One scenario in which I had used the process of design thinking is in my recent work which had involved a complete overhaul of a software application for an automotive company. The task assigned was migration of the application – which catered to existing diesel vehicles – to that of a new set of requirements for Electric ones. In this design task the tools which helped me to come up with a solution are a combination of Visualization and mind mapping. Application: Preparing the mind: Before starting the task or the job, I was new to the automobile industry and knew had to create a learning mindset throughout the task . I was working with various people with domain expertise in the automotive sector, I knew the only knowledge that I can contribute is that of a generic mobility user, other than that the solution has to be developed only on listening to what the various team wanted , For this I had to maintain a learning mindset and hope that the solution will grow as I discuss. What is: I felt the task had a too narrow definition – a conversion of software - which had eliminated the possibility of seeking out solutions in other directions. Therefore I took a step back , and wanted to understand What is that the organization intends to do with the application , who are going to be its customers, users. On discussion with the previous application developer and the business unit head for electric, the various personas were listed down. The list of various personas was quite a lot both internally within the company and externally – people who buy / use the product-. It is here the tool of visualization came to help , given a long list of personas making the eco-system of extremely complex , the best way in which individual persona/stakeholder can contribute the list of features they need in the application ,plus demand for what data/information they need from other personas – i.e. the interaction they intend to have via the application - , is not by going and interviewing each team and jotting down points , but by involving them in a more interactive way. So I took a whiteboard made a diagram of the ecosystems, invited different teams and as we ran through different stakeholders told them to write on a sticky note – what data they wanted – and paste it. This process had significantly reduced the time it took for me to run behind teams for inputs , and also gave me a clear way to look at it , where the data flow / the needs were clearly visible . What if : Once the visualization part was complete, The end result was a big mind map in the white board, which had set up the table for a good brain storming session. The initial task of conversion to new set of requirements were done, however the question was whether that what all the stakeholders wanted just a simple application , on thinking I thought of the idea of a control room kind of solution was needed for various teams to walk in and get the data they wanted – such as productivity , performance of the vehicle – and not login to an application as they were. This idea / concept of a new control room came out of only by brain storming on the visualization map laid out. What started out as a simple conversion assignment, a new solution was developed. This on discussion with the management was the What wows solution . The initial trial or the Proto stage is on the way and till now the productivity of teams and ease of operation has increased, thus garnering a good feedback. However an area for improvement would be to efficiently manage and scale the control center quickly, which on gathering more data would be implemented before the final roll out. Insight and learnings : On hindsight maintain a learning mindset is a great positive advantage while beginning a task and as you carry forward the task, as the problem unveils itself. Visualization completely helped in breaking down a complex problem and made interaction much easier. The visualization board created a mind map which facilitated to brainstorm very effectively thus leading to a new solution. Thus, the whole design process not only helps you to efficiently provide solution but also give an effective solution too.
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22,144
Example Reflection- Visualization Challenge and Selection: I am the CEO and the co-founder for consulting and accounting Services Company, One of my responsibilities is to insure the growth of the company by attracting more clients from different sectors. I believe people can remember graphs and understand them in an easier way than texts and numbers so the tool, which I select, is the visualization tool, I’m usually use this tool with my clients who are in general have no financial background and it is difficult for them to understand numbers. My clients needs to understand the process of any service which I’m providing to decide if it is worth to pay money for it. I’m using graphs, shapes and pictures which explain the process for any financial service from the beginning to end in an easy way to convince my clients to understand the value added of such services. Application: I started the process by drawing a straw man on one white board provided and ask my client who is the director of the company to imagine that he is the straw man, the straw man was surrounded by many pictures- prepared before- such as a picture for invoices, then I asked him to write the current situation for the payment of his invoices. With assistant of his accountant he listed down the process which he is following to pay his outstanding invoices, To make it is easy to explain, I draw a diagram which shows the current process used. Then I explained our process as a consulting company and the enhancement which we can provide to each step. Shapes and graphs was drawn beside the original picture to give more explanation. Then, I moved from this picture to another. By the end of the discussion the white board was full with arrows, Shapes and pictures. Insight and Approach: What I have learned from conducting this exercise is to communicate my ideas in a clear way and share them with others where the graphs will be the focal point between us. I need to practice the visualization skills because documenting the ideas is challenging. Next time I believe that I need to engage more people to discussion to get more feedbacks. I believe that the visualization tool is very powerful tool but I can also combine the story telling tool with it because by that I will create a memorable combination from pictures and stories which will always be easy to remember.
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22,146
REFLECTION - STORYTELLING Challenge and Selection: I am a Life Coach and certified in Relationship coaching. I started coaching since the days no one had a clue about what Coaching was, apart from the students’ coaching classes for studies or sports. It used to be very difficult to make people understand what it actually is. In order to make them not just know what it is but also in some way what Coaching could do to and for them, I started using Storytelling tool of Design Thinking. My target audience, in the initial day, were women who have been away from home for various reasons and have their own challenges to work around. They were women who were no more sure of their capabilities and were lacking confidence and self-esteem. In order to help them in any way, they had to be ‘opened up’ and given assurance that this is a safe container and they can trust this process. Fortunately I had my own story to share, to begin with, which was starting from B.Sc Maths to Masters in Computer Science to now being a certified Life Coach. I had so much to share in terms of what I became and how I transformed with every change in my life. The women I was working with were skeptical to any change in their life, even if for their good. They had not seen life in any other way than just the way how it was moving forward. During my certification I had done some sessions as a part of the course and there I saw some amazing results. Those stories were shared to make people know about coaching and also motivate them to see it in a different light for them to take the 1st step towards their bright future. When shared those stories, with full anonymity, one related to them and started sharing some bit of theirs and also gained confidence in the process. Application: I was mostly inclined towards women during the start of my Coaching career as they were my reflection too. I was coming out of my 5 years of sabbatical and exactly knew the fears I went through when I got back. I used my story and another very favourite transition story to tell people how one can explore their fullest potential by just having some honest conversations with a coach. The Coach does not make you change anything or does not tell you what to do but only helps you to introspect and get to know yourself and needs better. I shared my story from being in the peak of my Digitial Marketing career when I became a mom and how I took a back seat to take care of my child and then did not loose hope to get back to work. I explored my need better by going through a Coaching session and realized Coaching was my calling. I studied to be more authentic in this field and got a certificate to carry my practice. It has been 4 years since I changed my career and not one day I have regretted. Doing what I like doing has helped me improve the quality of my family interactions and bond too. Insight & Approach: My story did comfort the women around that I am not only coaching them but I have also walked the talk in my own life too. With this I witnessed women opening to me easily and they had less apprehensions of being judged or ending up wasting their time. Some wanted to know more about my life and how I got the confidence at such an age to start from scratch and also pursue it with passion as a career. I attracted women going through the same situation; taken sabbatical and want to do something more meaningful this time when they go back to work. I had another brilliant story to share which was such an eye-opener for me too. One Coachee had come to me for coaching because of a break-up. She was not in a good emotional state. We had a few sessions where she expressed a lot and we moved from one goal to the other in the process of Coaching for 6 months. The transitions we went through from our 1st sessions to the end were just brilliant. Break-up to wanting to do something else than the Content writer she was, to make-artist to hair-stylist to free lancer fashion consultant to now a certified and successful Yoga instructor! This story had made a great impression on people, of how Coaching can be used to explore your highest potential. I realized that my story and this favourite one of mine has impacted a lot of coaches of mine in the right way; made them open up, have confidence in themselves and also strive to reach different heights. This tool surely is my favourite has it has helped me in educating people about Coaching in a more authentic and trustful way. I am so grateful to it and make a point to use this tool to touch people genuinely and deeply -A Coach’s attempt always!
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22,147
Example  Reflection  –  Mind  Mapping Challenge     I  am  a  Master's  student  studying  Marketing.  During  a  “Marketing  of  Innovations”  course  I   (within  a  group  of  7  people)  had  to  develop  a  concept  of  the  product  and  a  detailed  well-­ thought   marketing   strategy   (including   market   analysis,   competitor   analysis,   target   audience,  branding,  promotion,  distribution,  pricing  strategies,  etc.).  The  challenge  was   to   make   a   comprehensive   project,   based   on   relevant   analysis   and   at   the   same   time   creative  during  one  month.  During  the  project  we  gathered  and  analyzed  lots  of  data,  and   at  one  moment  we  faced  a  difficulty  in  "connecting  the  dots"  of  our  analysis  –  teammates   understood  the  information  we  gathered  differently  and  sometimes  offered  solutions  that   did  not  fit  well  to  the  project.       Selection     To  solve  this  problem,  I  decided  to  lead  the  group  to  the  mutual  understanding  by  creating   a  mind  map  every  time  we  discussed  a  certain  part  of  the  marketing  strategy.     Mind  map  is  a  graphical  way  to  represent  concepts,  ideas,  structures.  It  looks  like  a   diagram  that  that  connects  information  around  a  central  subject  (example  of  a  mind  map   is  shown  in  the  Figure  1).  This  visual  thinking  tool  helps  to  structure  information,   analyze  it,  and  generate  creative  ideas.     As  it  was  noticed  in  the  lecture  “Mind  Mapping  Tool”  of  Francesca Hussain’s  “Design   Thinking”  course  on  Coursera  (week  3),  mind  mapping  is  a  tool  used  primarily  at  the  end   of  the  first  –  "what  is?"  –  stage  to  prepare  a  ground  for  the  "what  if?"  stage.  It  is  more   creative  and  flexible  than  simple  lists.       Application     Mind  mapping  allowed  us  to  gather  all  the  information  we  had  at  the  moment  in  one  place   and  then,  based  on  this  information,  to  come  up  with  some  creative  solutions  that  ideally   fit  to  the  project.  For  example,  when  we  discussed  promotion  instruments  suitable  for  the   project,  we  mapped  our  target  audiences,  how  they  prefer  to  get  information,  and  then   connected  it  with  the  promotion  tools  we  decided  to  use.  During  group  discussions  in  a   class,  I  draw  the  mind  map  on  the  board.  After  we  agreed  on  the  structure  and  options   of  the  mind  map  dedicated  to  a  certain  part  of  the  marketing  strategy,  I  created  a  mind   map  in  a  special  application  (called  MagicalPad).  Further,  I  merged  it  with  the  mind   maps  on  the  other  topics  related  to  the  project  and  shared  it  with  a  team  (on  Google   Drive),   so   that   we   could   have   a   big   picture   view   on   our   project   and   find   any   logical   inconsistencies  in  our  project  quickly.       Mind  mapping  technique  was  very  effective  in  our  case.  It  enabled  us  to  create  a  very   large  project  for  one  month  only. Insight     Mind  mapping  is  a  very  creative,  and  at  the  same  time  logical  technique.  Mind  mapping   is  extremely  helpful  for  structuring  the  thought  and  aligning  the  team's  thinking.  It   shows   disadvantages   of   the   ideas   quickly,   because   one   can   see   how   a   certain   idea   (possibility/option)  is  connected  to  the  other  parts  of  the  project  (issues).     Also,  it  helps  to  unleash  creativity,  if  a  team  is  sufficiently  involved  in  the  discussion  of   possibilities/options.  It  is  very  important  to  understand,  that  mind  mapping  brings  much   more  value  when  made  with  communication  and  thorough  discussion  of  every  option   offered.  Done  by  a  single  person,  it  may  give  a  good  understanding  of  a  structure,  but  it   hardly  will  give  some  truly  original,  creative  ideas.       Approach     In  my  opinion,  mind  mapping  is  a  very  helpful  instrument  for  aligning  understanding  of  a   certain  issue/project  by  all  members  of  a  team  or  organization.  For  this  reason,  I  would   prefer   to   use   mind   mapping   rather   than   another   design   thinking   instrument   for   this   challenge.     Next  time  I  would  like  to  make  mind  maps  themselves  more  creative  and  follow  some   mind  mapping  rules  offered  in  the  Internet  in  a  wide  variety.  I  have  found  a  number  of   useful  materials  about  mind  mapping: 1)    How   to   Use   Mind   Maps   To   Unleash   your   Brains   creativity   (Melanie   Pinola, LifeHacker.com) 2)   How  to  Mind  Map  (iMindMap.com)   3)   Mind  Maps  –  A  powerful  approach  to  note  taking  (MindTools.com) Figure 1: Recommendations for creating mind maps (source: http://lifehacker.com/how-to-use-mind-maps-to-unleash-your- brains-creativity-1348869811)
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22,149
Reflection - Visualization 1.The Challenge. Detailed Description My company was bidding for a large technology services deal to build and operate a software test factory for a Fortune client. After three rounds in the process, the company was facing the grim reality – of being eliminated from the race. The reason: “I mask the logo on your PPT, and your solution or proposal is no different from the next three,” – in the client’s own words. And we did not want to be forced into a situation of pure price competition. To command a premium on price, however slight, we had to articulate and demonstrate value, in the customer’s eyes. In Tech-services, the breadth of offerings and options for implementation is mind-boggling. No one person can be an expert in all the areas of even a single project, to be able to create a solution on his/her own. A team of technical experts are assembled on the one hand, and the sales and relationship team talks to the client and engages with them on the other hand, with literally a sea in between. With the stakes high, Sales & Marketing as well as senior management was getting desperate. I was called in to help from the consulting team. Could my team help show differentiation and value, and move to the next round(s) in the bidding. On investigation of the proposed solution, which was fairly complex, several stale technology, tools and techniques were found and replaced with better proprietary and newer ones. The issue was then narrowed down to “how to demonstrate what impact the sum total of the solution will have on the client’s business”. Enter Visual thinking; business consultants are generally trained in visual representation tools and techniques. 2.The Selection Leaders and decision makers have little time to dive into complex data to figure out things for themselves. Even those who love sophisticated and complex technology systems. In this case, we were dealing with industry stalwarts who had to be convinced of the value of complex technical stuff as well as complex financials that went into pricing. Both very dry subjects competing for precious mental bandwidth. The natural choice was Visualization, as this was the only way we could distill tons of information into bite-sized chunks, and convert the emotions of the viewers and audience from being oppressed into a highly positive one – like being relieved, expectant and excited. (Other design tools had already gone into the making of the solution, earlier) Visualization makes especially abstract things tangible, concrete and relatable. It draws a picture in the mind’s eye that we want to ideally convey, and tell an entire story perhaps at a glance. It highlights possibilities that have not been considered yet. It beautifully compliments, reduces or eliminates words, and brings everybody on the “same page”. It reveals patterns, allows exploration and shows the path forward, helping people see things in the larger context. The 6th video module in the week-1 lessons provide an overview of some of these aspects. Even though our challenge (real-life) preceded this Design Thinking course, we find that the principles were the same and equally relevant. We were fortunate in having it in our repertoire. 3.Application We used the principles and rules of Visualization on the to analyze the executive deck and the solution summary deck that were to be presented to the senior leaders and the client qualification team, respectively. Apart from the additions of the changes in the solution, we found that the slides were extremely wordy and oozing with numbers. Guaranteed to put the viewers to sleep. We identified the information most critical from the perspective of the business owners – that which helps them deliver more value to their customers the most. We extracted this data from the detailed solution blueprint and used graphics to showcase the difference at a glance. 4.Insight The relationship managers loved the new deck. This was something that even a high school kid could understand. Normally they are touchy about putting company staff in front of the customers, but in this case, they were delighted and offered to fly our team across continents to participate in the discussions. The selection was made and we were not only shortlisted, but eventually went on to win what was the largest deal of that kind in the world. Visuals were drawn impromptu on the whiteboards and flip-charts during negotiations by our team, applying this tool. Not only did non-verbal communication help greatly speed up thinking and decision-making, but also increased effectiveness as well as efficiency of communication. A lot of “story-telling” was also weaved in (another design-thinking tool) in the visuals. It is important to note that we could have lost the deal despite having everything the customer needed, simply because they could not find what they most wanted to hear fast enough. The success story spread within our company and in many subsequent large deals, our team were invited to the table – a testimony to the value of Visualization. The skill does not come easily, but it is one of the most valuable skill to invest in. *** 1. Best Earlier Visual 2.Intuitive New Visual
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22,150
Design Thinking in Designing Academic Curriculum – Visualization Challenge Being a management student at a premier B School in India, I have to go through intense rigour of completing pre-class assignments, readings, submissions, quizzes, assignments, projects, mid-term and end-term exams, let alone non-academic events and activities. At times, for the sake of meeting deadlines, submissions are done without a comprehensive grasp and understanding of the issue or the subject at hand. Regardless of the grades received, there is always an uneasiness about the control on the subject, and it perturbed me a lot. Expecting that all the students have gone through the pre- read assignments and readings, the professors did not start from the basics, thus further compounding the issue and uneasiness. We used to get lost in the trees, not knowing the extent of the woods. I felt that there was a need to re-design and re-orient the course curriculum in a way that the students receive a visual representation of the same, making it not only more effective but also time-efficient. I, along with my friends, too a test-subject, an existing course, and realigned the same as per the principles of Design Thinking. The Tool Take for instance the subject of Corporate Finance or Financial Management. An organization faces a numerous issues when it comes of Financial Management, but, during the course, we were not able to fit all the understanding of those issues into bigger scheme of things. This is where the Visualization tool came to our rescue. It helped us to re-orient the course curriculum of Financial Management in a way that we had a better grasp of the issue and how to navigate through those “trees’, while still keeping the extent of “woods”, at the back of our head. Application We created various categories, or, as we used to call them, baskets, for each and every topic in the course of Financial Management. Then we not only identified the common threads, linking those baskets, but also the sequence of those threads in that network. For instance, take the issues of “stock buyback” and “dividend pay-out” faced by any publicly listed organization. We were taught there two issues separately in the Financial Management class, without knowing that they come under the broad umbrella of “problem of excess cash reserve”, which further came under the umbrella of “distribution of funds”. Through a network of “common threads” (paying money back, in this case), we were able to eliminate or merge these fragmented baskets and were able to conceptualize the entire Corporate Finance as Raising of Funds, Investing of Funds and Paying Back of funds. This simple visualization helped many a student, fresh off the undergraduate college to understand the elusive corporate finance as nothing but the aforementioned three simple decisions, with sub-categories in them. Insight and Approach I think Design Thinking helped me “restructure” the problem at hand in a way that the issue is addressed from the most fundamental level; it made me think from the most elemental aspects and employ a bottom-up approach to the problem, something which I was missing earlier. As far the challenge, is concerned, it is no longer a challenge anymore. The applicability of Design Thinking cuts wide areas, and I could not have thought that it could be applied even to re-design or re-orient an academic course curriculum. I am looking forward to use this experience and apply the same to other courses as well, even recommending the faculty members about it positive reception among the students, thus bridging the learning gap we all were facing.
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22,152
Example Reflection – Storytelling Challenge & Selection Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination. Stories are important because they are accounts of specific events, not general statements and framed around real people and their lives. They provide us with concrete details that help us imagine solutions to particular problems. I am a member of my organization’s online shopping department and I assigned with the project of Total redesign of Online shopping by Chief Growth Officer (CGO) and my role was Lead UXUI Designer. I started working with design thinking as it is a great way to solve problems through creativity. Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Thinking outside of the box can provide an innovative solution to a sticky problem. However, thinking outside of the box can be a real challenge as we naturally develop patterns of thinking that are modeled on the repetitive activities and commonly accessed knowledge we surround ourselves with. A mindset is a person’s way of thinking and their opinions. A designer should have these mindsets to reach the depth of a problem. These mindsets and methods are from studies done by Purdue University. Application I have a story about using storytelling. I started the project by gathering as much user data as possible — Personas, Customer Journeys, Empathy Maps, Honest Feedback, and Analytics. I paid special attention to needs, wants, and jobs to be done. According to Honest Feedback and Analytics, users were struggling to find products, frustrated with an unresponsive site, and turned off by outdated branding. It was clear that we needed to update branding, and design a responsive website. But the most critical problem to solve was… How might we help shoppers find products? I like to start ideation with a hypothesis, it keeps the team focused and provides testing KPI’s (Key Performance Indicators). Here is our hypothesis: We believe that improving the header will help shoppers find products faster and easier. We will know this is true when we see an increase in the use of the header and number of purchases. A reduction of clicks from header-to-purchase will also support our assumption. We also conducted a heuristic evaluation of the header, studied competitors, best-in-class examples, and sketched plenty of flows and wireframes. I started by updating the branding, using Adobe Illustrator for iconography. I then created a hi fidelity prototype using Adobe XD. XD allowed me to share a clickable prototype with the team, a video of the proposed experience with management, and collect feedback in real time. Once the prototype was approved, XD made handing off design specs, assets, and initial code a breeze. We went straight to live A/B testing — A (control) being the current version of the website with existing header, and B (treatment) being the same website with our proposed header. After two weeks of testing our hypothesis was validated. First of all, the proposed header did not hurt sales — On the contrary, sales increased by double digits. Secondly, the number of purchases originated in the header also increased significantly. Last but not least, header-to-purchase clicks decrease slightly. Insight & Approach Hence, Design Thinking is essentially a problem-solving approach specific to design, which involves assessing known aspects of a problem and identifying the more ambiguous or peripheral factors that contribute to the conditions of a problem. This contrasts with a more scientific approach where the concrete and known aspects are tested in order to arrive at a solution. Design Thinking is an iterative process in which knowledge is constantly being questioned and acquired so it can help us redefine a problem in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking is often referred to as ‘outside the box thinking’, as designers are attempting to develop new ways of thinking that do not abide by the dominant or more common problem-solving methods – just like artists do. At the heart of Design Thinking is the intention to improve products by analyzing how users interact with them and investigating the conditions in which they operate. Design Thinking offers us a means of digging that bit deeper to uncover ways of improving user experiences. I often use Lean UX principles and Design Sprints with my Design Thinking process — The design process is not a one size fits all thing. After all, you’re a creative problem solver with unique thoughts and ideas. Don’t work for the process, make the process work for you!
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22,153
Reflection – Learning Launch I am just a soon-to-be bachelor’s degree graduate who has little to no experience in working with a company. Therefore my idea might seem to be small but this is what the best I have done where I have incorporated design thinking for innovation Challenge As per my University, we, the students are supposed to create a final year project based on what we have learned in the entire degree. It should be different and innovative that what our predecessors have done. All students were grouped in members of 4 and were busy working on it. Every year, this routine happens and students present their projects to the evaluators and marks were allotted. This happened every year and the trend observed by the lecturers is the lack of innovation in their projects. Students always kept making similar projects year after year. This was when my team along with a professor to guide us started thinking of a way to tackle this situation for the next batch. We wanted to make this into something interesting what our juniors will love to come and learn. Selection The case scenario of IBM was somewhat similar to our case which really surprised me. To begin with, we needed information from the graduated students and also from students from our batch about why they all presented/want to present a similar project and not something interesting. Only with such information can we come up with an idea on how to tackle this situation. Learning launch seemed to be the apt for this situation because we wanted to try out our ideas as soon as possible. Learning launch can help us to understand about the mentality and relationship in place where a large gathering can take place, similar to what IBM did. Application My team decided to experiment our idea in a small scale first and then into the main program. We came up with a plan to conduct a gathering of all teams in an open room in the university premises to showcase all their projects to other team members. They were also instructed to create a poster which explains about the project more visually than just junk information. Students were instructed to prepare posters which had 80% visual depiction and the rest 20% written information. With such an experiment, our team could find out that the students were more interested and wanted to know more about the project once they glanced through the poster. The poster helped even a common student to raise good questions about the project to its team members. This improved their intellectual mind to think in a more innovative way. Students even borrowed ideas from other groups so that could be implemented into their own projects. Once this phase was success, we wanted to implement this same again for our juniors. Students came in huge numbers into our so called project expo where they were indulged in getting all knowledge from all of us. Our projects were demonstrated, questions are answered and the relationship between the seniors and juniors deepened. Lecturers and students from other departments also flocked to see our projects. Insight Such a simple experiment has benefited us and the entire college in a better way. The students including juniors, seniors and lecturers improved their relationship significantly. Even juniors suggested their small modifications to our projects which improved our innovative ability and creative thinking mentality. Students were inspired by our project so much that most of them started to work on their projects the next day onwards. Incorporating such an event has improved the learning process of all the students and lecturers. All departments started to implement this concept from this year onwards for their students. Students not only enjoy such activities but also improve their learning mindset and thinking ability to tackle different problems. Approach The department now plans to incorporate such activities into our university. Recently, the space organization and also various major industries who wanted to conduct normal talks and discussion were modified into an interactive environment where they demonstrated their prototypes and also brought posters for better visual understanding. Miniature rockets and satellites were brought to the campus for giving insight into the space research organization and students were engaged in activities with representatives. Even students were given in charge of explaining to their friends so that the communication transfer is more effective. Student involvement was highly appreciated by the industry representatives and promised to look forward to coming often for recruitments and other events.
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22,154
Challenge: Mind mapping tool is the major tool which is used for better understanding. Picturisation helps in better understanding rather than the lectures or words. The concept I have taken to explain this tool is sales plan.In this there are many problems such as the product should have its unique selling point,the sales executive should know everything about its products,there will be post-sale analysis and pre-sale analysis,it will also explain about the research and prospects of the organisation. Selection: It is easier to explain sales plan with the help of a mind map rather than the wordings.Since it contains only the important wordings and its subheadings,we would be able to explain easily and the listeners would also be listening with interests. Application: I have used mind mapping tool in various situations, of sales plan when I have to explain it our employees and also about the customers in a very simple manner.Along with that I would be able to plan for a research to the organization and the budget,plans,research and prospects of a separate organisation along with its needed help.I would be able to do pre-sale and post-sale analysis in a simple manner to explain it to the sub-ordinates and also discuss about the problems easily. Insight : As a senior employee,the mindmapping tool helped in making easy approach to teach everyone about what is happening in the organization in a very simple manner.It helped in better related way to each topics so that my work load has reduced.
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22,155
Reflection – Mind Mapping Challenge I am a consultant in a corporate wellbeing consultancy firm. The wellness programs we work on have the challenging task of improving productivity by improving employee mental and physical health while at the same time reducing employee-related expenses (due, for example, to high turnover rates or excessive absenteeism). One of my main clients, a global advertising and PR firm, dealt with a daunting statistic: 69% of their worldwide, female employees who recently had a child resigned within the first year after giving birth. This phenomenon had a negative impact on the company in terms of employee turnover and reputation among potential new hires. My team and I have been then hired to design and develop a welfare program specifically targeted at this segment of the company population. Our goal was to reduce the number of resignations among new mothers as well as providing them with all the tools to get the most out of their new, juggling role of working mothers and improve their work-life balance. Selection My team and I gathered a massive amount of data through internal surveys and ethnographic interviews to correctly address the challenge by getting to know working mothers’ needs and pain points. We then decided to use the mind mapping tool because we needed to find patterns and meaningful insights from this data that could be useful to design the welfare program. Application We booked a large meeting room for a whole morning and involved some of the employees already interviewed/surveyed as well as some people from the client’s HR team to present the research’s first results. The goal was to represent the mind of the employed working mothers with a visual map: their needs, their struggles, their desires and aspirations regarding their career, their work-life-balance-related concerns. We wanted to eventually come up with an action plan aimed at successfully meeting their instances by designing the welfare program. We presented all the aggregated data emerging from the quantitative research as well as the most interesting quotes from the individual interviews. We equipped each meeting attendant with a notepad, pens, highlighters, markers and sticky notes and asked them to review all the material for one hour without talking with other attendants. We then spent the next two hours comparing the participants' notes and reflections, brainstorming to identify the main peculiarities and issues related to the concept of “working mother” - which resulted into an extensive mind map. In the last hour we reviewed all the concepts and connections emerged in the mind map and based on that, we discussed the possible solutions that the company could implement to meet the employees’ needs. Insight Many associations – in different ways related to the concept of “working mother” - emerged from the workshop exercise, but the main ones were the following:  Guilt. No matter where they are, working mothers always feel like they should be elsewhere, getting something productive done for their family or career. They experience a profound sense of guilt for letting their team or boss down and, at the same time, feel like they’re not taking good care of their children. It feels like a no-win situation, preventing them from fully being in the moment whether at home or work, and fueling feelings of exhaustion and defeat that can lead them to burnout.  Overwhelm. Working mothers are chasing the balance of working a job they want/need and being the present mother they want to be. This delicate balance often leaves little to no room for self- care, including mental health improvement.  Flexibility. Mothers need flexible work schedules to accommodate the demands of parenting. From the survey, lack of flexible work emerged as the #1 cause that keeps mothers from staying in the company’s workforce. Remote working (total or partial) and flexible working hours would be great allies for their work-life balance.  Support. Working mothers are aware that they don’t have to do everything on their own to be a good mom, or a good employee. Robust benefits such as paid time off for taking care of their families, paid maternity leave, employer-sponsored daycare for their children, breastfeeding/pumping areas and other on-site amenities (concierge services, fitness and yoga classes, free counseling/therapy sessions…) would be perceived as priceless perks for them. Approach People problems are business problems: employers need to be vigilant in making sure working mothers are supported and their needs are met. Using the mind map as the design thinking tool of choice for this workshop shifted the focus from data to possibilities, unleashing participants’ creativity and intuition. Data points and research were still the starting point, but the creative, human-centered approach led to unexpected and innovative solutions, and ultimately to design, test and launch a wellbeing program specifically tailored for my client’s mother employees.
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22,157
MIND MAPPING TOOL Challenge In my case we run this tool with our employees in order to improve their working experience as it was not achieving the best results needed and work environment wasn’t good either. Selection Mind mapping tool was selected as we wanted to understand what drived some behaviors of people in job or if it was motivated by other external factors. The idea was not to just use this tool with unengaged people but with highly engaged ones to find the differences. Application We divided employees in three groups, those who were 5 to 4 years, 3 to 2 years, 1 year. We had 4 main blocks: - One related to stage before coming to our organization, might mean what they were studying, why applying to our organization, needs before applying, etc. - Experience on selection process, first impressions, and expectations. - Induction, as we look on providing the whole understanding of our organization. - Performing: Work with boss, work with teammates. - Engagement: opportunities, recognition, team spaces. These blocks were represented by images in the wall. Employees had to paste in stick notes their experience, thoughts and feelings. Moreover, if there were important events they could draw them in a paper (inside the company were white papers, and outside the company was a blue paper) Before starting we let them knew the importance and sincerity needed to achieve the best results. We explained the process as they could help us to identify their motivators on their job experience. After mapping their journey experience, they we asked to stick a feeling face on how they felt currently on job and to stick a plus image on the events they would like to keep and a minus on those they would like to eliminate if they were back in past. This tool was kind of effective as there were some structural and easy to identify issues and opportunities but also, some more personal things that might not be so easy to change giving also a focus on recruitment. Insight One of our insights was on making a harder analysis on recruitment. How were those processes running? The other one was on implementing a governance and leadership action plan because there was a feeling of injustice from bosses. One of the insights we got it was that bosses could elect somebody to have a higher position, much based on their relationship and not capabilities. I guess we didn’t give employees the chance to say this openly. And the third one that we weren’t so into organization culture but innovations from last year were giving their plus on employee experience, so it was a point to improve even more. Approach If I could make this once again I would clarify better the process before running it and having a really clear way to explain it so we don’t lose time. Moreover I would like to have instant data collection since recruitment, induction, etc. so we can use them as a data source on employee experience.
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22,163
Reflection – Learning Launch Challenge I work with a team of software developers as a Scrum Master representing the digital project management office. My challenge is to improve the documentation we have in the digital business which helps to track timelines and delivery for the business. The work we do involves incremental and iterative development of software product features. As a digital business we do not have a funnel where we receive all new ideas and requests. They come in often times via email and it is easy to lose track of those ideas via that medium. This always results in stakeholders sending escalation emails to us which in turn affects the team’s image. We will focus on trying to see how to track requests in a way that affords control and response to the concerned stakeholders. Selection Due to the emerging needs of the digital project management office, our team believes that the learning launch tool will help us fail forward while we continuously improve to get the way that works best to receive and handle these requests that comes into the digital business. Application In the first learning launch, we focused on identifying the practical pain points my enumerating them for the past 4 months, we wanted to know how to handle different peculiar situation. We taught to look out for the first 2 pain points and brainstorm what effective thing we can do in the shortest possible time that will give us a result that eases a pain point. We had an exhaustive list of over 24 pain points. We prioritized based on the need for the business at the time, we always got an email requesting for update on a particular request so we decided to create an online concept brief form through which we can get direct documentation on the work that was requested for. The second pain point we sought to address was too many requests coming into our development pipeline, it seemed like every one in the organization had an idea to win our competition and generate more revenue, we also saw that have the online concept brief form will help us do that too. Insight By applying the learning launch tool, our team discovered a drastic reduction in the number of requests that we received because the online concept brief form is quite thorough. It also requires that you attach a business case and put up your epic on Microsoft azure devOps. We observed that people who took their time to fill the online concept brief were people who had carefully researched about the idea, they had also done some high-level revenue projection and how viable the idea was at the time. We stopped having people harass us or send escalation mails to us. Secondly, we now had a single location where all the online concept brief forms filled were saved and we could put a comment column to populate the status update of each request. Moving forward we will communicate this to all our stakeholders to enforce this new process for effectiveness. Approach Considering that our team has already gone through the story telling tool which says a lot about the connection of how the pain points impact our work much more than listing them out. However, since we don’t have to necessarily get anyone’s approval to implement the process and tell a story to, we decided to get on with it using the learning launch tool. The second launch we will have will take into cognisance the insights we gained from this first launch of creating an online concept brief.
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22,165
Reflection – Storytelling Challenge I have only been working as an IT operations engineer at the blood bank in my country for six months. I started out working in blood collection, drawing blood and doing medical examinations on blood donors. One of the first projects I got assigned to was designing a new center for blood collection in which we would collect plasma (a component of blood) more efficiently, faster and cheaper, while also satisfying more of our donors needs. Before I started working on this ambitious project, another department performed an analysis on the needs of the donors by asking them to fill out a survey. With the acquired data they established some design criteria and a draft of a new process of registering, performing medical examination and drawing blood at the new blood collection site. Because this will be a new building, we also have the freedom to design the physical space in a way that suits our new process, a blank canvas to start from. I, as an IT representative, was added later to the team. The What is stage was already passed and the “Wowing” concepts from the What if stage were already chosen. I was presented with a process plan which had a lot of gaps, unfortunately not the kind of gaps that would leave room for others to contribute, but holes in the reasoning. The process plan was very inconsistent and though some solutions in it were very innovative, they would pose a lot of major practical issues in the daily workflow. The whole process was aimed at a ‘happy flow’, if one thing would differ from business as usual, there were no back up processes in place to prevent long waiting times for donors or unsafe situations. In this project we are working with different departments and we would be drifting off in the same arguments in different meetings. It was obvious that some of the team members were getting tired of discussion and were leaning towards settling for ‘satisficing’: picking the least worse solution we could all agree on, while individual solutions we could not agree on would be way better options. It was hard to optimize, find a solution that best met design criteria, because those criteria weren’t clearly defined. The input from the survey was interpreted in different ways by different people and because the questions that were asked were only multiple choice, they were already kind of steering the participants into answering what the interviewer wanted to hear (a tricky sort of confirmation bias). It was hard to search for higher ground and alignment with all those different views and opinions. When I first learned about the outcome of the survey, I was quite surprised. I had worked with donors every day for four years, but the problems flagged by the survey were not the topics I had heard donors complain about. Selection I selected storytelling as my tool to use in this phase of the project. Frankly, it wasn’t a calculated choice, I had just watched the lecture on my way to work and I decided to give it a try right away when the opportunity arose. Our team for this project consisted of managers of different departments and the surprising fact was that none of them had ever donated blood themselves. A lot of them had even never visited a blood collection center. When I realized this, it became clear why they only designed the new process to work for ‘happy flow’, they just didn’t know about the reality of the people who work there. This is why I used storytelling in two ways. First, I had to draw attention to my view of this problem. It was hard to get a voice in this discussion, especially for me as a non-management rookie employee. The average age in my company is relatively high and I’m just 25 years old, so it’s hard to get people to take you serious and to really listen to you in an environment where experience (translate as: how many years you’ve been in the company) is the highest valued asset. Second, I had to try to ignite and unite the people in the room by reminding them of our shared cause to prevent further discussion. Storytelling is a great tool to achieve both of these goals. Application I started telling the story of a donor at the collection center and walked them through the whole process the donor had to participate in. I tried to create a vivid picture in their heads of what was happening to this donor and what would happen if this donor was very nervous and would maybe even faint during or after donating. This is a very common reaction in donors and it is of great importance to take time to comfort someone who is nervous in order to prevent them from feeling unwell or even fainting. This was one of the things of which they hadn’t thought in the happy flow, in which this donor wouldn’t even have a chance to see a nurse to ask questions, but could only interact with a computer system that doesn’t provide any comfort. This story was extra powerful because none of them had ever donated blood, so they could feel themselves get a little anxious, just like the donor would, in this new environment and new experience. Insight After the story finished, there was silence for the first time since I joined these meetings. Suddenly no one felt the urge to prove their point and shout louder and louder to drown out others. A lot has changed in the process plan since and donors as well as blood collection nurses have been invited to join in on the sessions and think with the managers. It is becoming more and more a co-creation of all of the involved stakeholders. I realized storytelling is a very powerful tool to create more vivid images about what it actually is you’re planning to do and what it means for the people who have to do it on a daily basis. This particular story generated a deeper empathy for the donor as well as the nurses in the blood collection facilities. It made people realize we’re not competing to have the loudest voice in the discussion, but we’re all trying to make things better for this shared cause. I think everyone uses storytelling sometimes, I now realize I use it a lot, but never really consciously. Now that I am aware what a powerful tool it is, I can start using it even better. Approach A different approach would have been not to use storytelling, but learning launch instead. If I wouldn’t have had the hands on experience from being a donor as well as being a nurse, I couldn’t have told the story in the same powerful way that I did. At the moment I joined the project, they were unfortunately already way past this stage and had carved their process plan in stone. Instead of using storytelling in this phase of the project, it would have been better to design smaller steps of the process and test them in real life earlier on in the timeline. By testing small pieces of the new process and gathering data on it’s efficiency and donors satisfaction, it would soon have been painfully clear that their plan wouldn’t work in the imperfect reality of daily processes where ‘happy flow’ is very rare. But then it would only have been a small investment, a small bet, and we would have been able to learn from this experience and alter the small piece of the plan, instead of having to do it all over again and wasting a lot of money. I think it would have been a lot faster to iterate our way to success by testing each small hypothesis again and again until we hit bulls eye and then continuing the process instead of clinging to the assumptions we made without ever testing them against reality.
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22,167
Reflection – Storytelling Challenge and Selection I work as a professor in the mechatronics engineering program at my university (I have only 1 year of experience, I’m rather young), the subjects I teach are mainly about medical robotics and concurrent design. When I first got to the university, the first thing I noticed in my students was that they were struggling to get an idea for their project. It seemed like they focus only on some complicated functionality just to prove that they can do it, rather than solving someone’s problem. As engineers, there is this belief that we are only surrounded by numbers and formulas, and when it comes to be creative, my students become very shy and insecure. I decided to give them some insights on how to choose a project, using some concepts of design thinking and user centered design. After teaching those concepts, and basic steps, some of my students were still having problems to define exactly what they wanted to achieve and the impact of their project. To try to solve this and show my students that they can be creative with their projects, I told them to use the Storytelling tool, thinking that telling a story would be easier for them. This way, they can be familiarized and empathize with the users having the problem, and then they could transmit those same feelings to other people. Application One group of students was very indecisive about what to do, so I told them to look for experiences near them. After a while, one of the members of this group approached me to know if the project she had in mind was good or not. She has a close family member, a child, suffering from type I diabetes, making it necessary to give the child insulin shots. I told her that it was not enough, that she needed to observe what can be improved. I told her that she is not looking for a cure, but she can try to come up with something that makes the disease more manageable. This student noticed that the process of the insulin shots was very stressful for both the child and the parents. With this in mind, we did a little research on the matter, including what was the disease about and the different ways to take care of a patient. And because they observed stress while taking care of the child, the students went and asked a psychologist about the effects of this disease. They found out that a child can feel like they don’t belong when they have a chronic disease. And because of the restrictions they must have, they don’t feel like the other kids and consider themselves outsiders. So this group focused on the experience of this family member to tell the class about the importance of making the process more “fun” for the child. After some brainstorming with this group of students, they came up with a toy (a teddy bear) with a glucometer incorporated inside the plush toy. This device is capable of storing the data to have a history of glucose levels and keep a better track of the child’s health. But that was not all, they programmed the toy to “talk” and let the parents know that it was time for a shot or a glucose sample. Also, the plush had a toy syringe, so the child could “apply” a shot to the toy, and this way this process would become something more common and the child could feel more normal. What was very interesting in their process of using the storytelling tool, is that they saw the need to ask psychologists and doctors about the disease and its effects, making this project multidisciplinary. And when it was time to present the project, unlike other groups, they made a video of the family before (stating the problem) and after using their device (solving the problem). It was very stimulating for them, because they are used to present projects by showing circuits and diagrams, rather than stating the importance of the work. This project was entirely driven by the experience of the family, so the students were inspired with their story to do something to improve their daily lives. Insight and approach The students that were able to apply the storytelling tool, had great results and allow them to broaden their way to develop devices. I could see that they were more motivated to solve a person’s problem, rather than thinking about the device first. This tool can be very effective in the area of medical robotics. It gave the students the opportunity to really observe what is going on around them, ask questions and identify what was needed. It was a great experience for them. But not all the students could apply this tool successfully. Some students were not quite sure on how to state a problem or who’s story to tell. For next semester I will change my approach and show them more design thinking tools (like the visualization tool), so they can choose the one that is more convenient. Also, I’m planning on making the steps for design thinking along with them, this way I can help them on time in their process. The students that I previously talked about, unlike others, were eager to ask questions and to spend more time besides the lecture hours to make the exercise. And because of their dedication, I could help them in every step of the way. So next time, I will take the process to the lectures and create some activities that can make them more interested. This process taught me that it is better to concentrate and have clarity over the “what is?” before going to the next step, and I know it will be helpful for my students as well. I will concentrate on this first step with them, where they usually present difficulties. Although my engineering major has a design factor, it is based on calculations, rather than experiences. And that is something that I think I can improve in the educational process of my students.
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22,172
Challenge I am an IT Project Manager in a boutique Commercial bank of 80 employees. Around 5 people work in the IT department running the Core Banking system and IT infrastructure. Other than the IT department it was hard to believe but the rest of the people within the Bank were not tech savvy meaning that they simply do not know how IT systems work. The issue our IT department had was that any changes requested to improve the banking process to add value for customers in the Core Banking system were very expensive, never complete and hardly resulted in any added value to the bank’s customers. The Bank Directors wanted to find why when budgets were allocated to make improvement in IT relating to business requirement did not result in significant improvement. I was allocated a Project to find the cause of the problem and options to how to fix the problem. I was given a timeframe of 30 days to find the cause of the problem and to bring options on the table. Selection As a first step I spoke with heads of the back office team (these teams who in the Bank do the administration work when entering transaction, orders for the Bank’s Front office operations which could be a request to execute a FX transaction or provide a trade finance loan to a company) I spoke with each department around 45 minutes. In the meetings I could see if I wanted for example a summary of what improvement they wanted in change request process the department heads were reluctant to provide me anything written. They were making up excuses that they did not have time to write their improvements ideas as they all had small teams and they were tied with their operational activities. When I requested trilateral meeting with the departments the heads all of them complained that for them making the time to write business specification was not something they wanted and when our IT team had made business requirements for them and requested their approval they had approved these requirements without even hardly reading them. Major complain were the documents were too long and too many technical jargons. As I recently learned about Scrums I conducted the trilateral meeting using different colour Post IT notes writing up their frustration with the change process on the meeting room glass walls. As the discussion was going back and forth the department heads were not losing what they had earlier proposed as they could see their main points on the POST IT. I asked the department heads I asked within this meeting whether a visualisation approach could be used to create change requests. All heads agreed that they could give it a try. Application For the first change request a meeting took place between me and the Credit Administration department for about two hours. The change request was to improve the summary of loan portfolio that the customer had with the bank. The Credit administration department (two employees) were surprised that they were asked to draw the layout of the report. The challenge I found here was that employees were drawing a lot because this was the first time they had a very simple tool where they could describe what they wanted and apparently they wanted a lot. In this session and the follow-up session it was important to engage with them but also the same time make them understand that not everything they wanted could be delivered in one change request. For their change requests small packets could be made in terms of packets and we could implement the changes in this manner. The visualization was done on the whiteboard and the approach was that board was split up in three sections. The first two sections were proposal from the two employees and third section collaborative we decided on what columns attributes and how the layout would look like. In the end three changes request was design which were to provide loan portfolio statement. Insight What I was able to see was that by allowing the business users a simple of way of describing their requirement allowed them to be in control without the tools constraints like not be able to use PowerPoint or doing graphs or Visio charts to explain the process they wanted to refine. The Visualization aid (using coloured POST IT, simple drawing which helped the developer as to why the information was important and very basic calculation being shown) was a very fast and instant effective way to engage business users in designing the requirement. In the following up discussion we had taken photos of the visualisation so there was no deviation of what was discussed and as the business users had created drawings of the change (layout of the report) request follow up questions or any changes were easy to reference to. Approach The Banks wanted to test this approach for future change requests as the first change request that was deployed in test environment saw the Credit Administration team engage actively in the testing process as their approach indicated It was something they had designed and they wanted to see whether their proposal really were implemented. The learning for our IT team and for me that as a small bank that most of the operational workers due to operational pressures simply do not have the time to create the best solution. Large specification or writing a detailed specification was a Hugh demotivator and an excuse not to engage with designing the solution. The means to use simple tools like POST IT, drawing to allow them to express what they wanted is a very simple manner was effective, productive way to engage, reduce the barrier to express their ideas and allow a simple way to use the visualization for follow up discussions.
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22,175
Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of students before attempting to identify and define possible solutions to the problem. I use this approach often with our students, who are applying technology innovations to improve tracking of equipment in the healthcare sector in the U.S and also abroad. I have used this technique to identify problems and opportunities for improvements or solutions. Application I start the process by creating an excel which will help me to identify the key business processes , after the things are identified and diversified it can be identified through a mechanism which will help us track the different items with the help of a barcode system which in return will help trace the different items in the healthcare sector. Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – Especially the revised graphic that incorporates their feedback – is important for reinforcing their Understanding of the problem they are working to solve, the more valuable aspect of the activity is the Shared insights and shared learning that occurs while they are working to define their problem Space. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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22,178
Learning Launch - Making IT Company Resources Productive (Improve Overall Utilization) Challenge I work for a leading IT service provider, first time in many years, we are experiencing a negative growth in-terms of topline (it is Industry-wide scenario across all IT-service companies) as a result of budgetary cuts from customer side. Ultimately causing ramp-downs. Which is resulting into increase of non-billable staff i.e. impacting overall utilization rate & reducing revenue per employee. Idea here is how to leverage bench & make them billable. Why Learning Launch To improve the issue of overall utilization, I feel Learning Launch is the best tool that fits here. As explained in the course “Learning launch is an experiment conducted in the marketplace quickly & inexpensively. It forms a bridge between customer co-creation & commercial rollout” Since the issue involves dealing with actual people & and with old bench-management techniques not giving desired results, it was thought of trying something new that too on the ground, rather than creating another version of PowerPoint. This tool enabled us an opportunity as to learn as to why certain resources remained unproductive, while others became productive. Application Existing bench-management, was purely system based, resources who were released from IT Projects, remained on bench-totally unproductive, also they had to await for project managers to find them on System & check for their fitment, before they are on-boarded into the project. Existing resource management system has lot of flaws, as all skills were not visible to Project Managers, hence which in-turn made difficult for them identify relevant bench resources, rather they had to rely on memory or referrals. While modifying IT systems was a long-term solution, immediate requirement was to how to make those people productive & get them onto projects. We thought of arranging bench fairs, wherein all PMs who-ever had requirements for resource came to a room & based on their requirements, we would enable each candidates to meet them & discuss, this approach provided PMs with lot of insights about candidates & gave them better opportunity to assess their fitment. Ultimately their requirements were met. Candidates in-turn got feedback as to what they required to became productive i.e. trainings they should attend and how to cross/up-skill themselves. This approach solved 10% of the problem, whereby of ~80+ employees on bench who attended bench fair, about 8 to 10 resources were absorbed by Projects. Though still 70+ resources remained on bench it was seen they started enrolling for trainings to up-skill/cross-skill themselves, ultimately increasing their further chances of getting projects & become billable. Insights Bench of IT companies is considered as a Taboo i.e. resources which are not good only land-up on bench. While at the same-time it was important for us to see why resources were not getting picked-up & becoming billable. Learning launch provided me with an opportunity of directly going to Project Managers & collecting their feedback on candidates through a Benchfair. This also gave an opportunity to candidates to their assessments done, which will give them a fair view of where they stand. Next Steps Though learning launch gave me good insights & help me solve some part of the problem. This approach was so-much liked by others, that such Bench-fairs started getting organized at all locations wherever bench was present. However there is another tool i.e. Customer Co-creation which I would want to leverage next time esp. for rebuilding the Resource Management Platform, whereby It can help the company to better manage unproductive resources. Typically majority of the products are created in insolation, ultimately resulting into less use, since the end-users do not find value in them, hence it’s always advantageous to involve different stake-holders at design-phase itself.
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22,181
Reflection – Storytelling Challenge & Selection At the best of times, the problems of storytelling—of how stories are told, of who gets to tell their story and to whom, of how storytellers are heard and interpreted, of why people tell and listen to stories—are difficult enough. The performative, social and cultural dimensions of storytelling and the political and moral powers of storytelling are fraught with complications of voice, authority, interpretation, meaning, action, etc. When the stories we are listening to or telling are stories of violence, disruption and destruction, these problems are only amplified and made more urgent Application Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy that has made it’s way into everywhere from board rooms to mom and pop stores. Storytelling is even being hailed as the single most powerful business skill for the next decade. Unfortunately, storytelling as applied to business can seem a bit lofty – more like a concept than a tactic. That’s especially true if you’re not a Fortune 500 company with a multi-million dollar budget for television commercials. So does storytelling apply to smaller businesses? Can storytelling be practical? In a word: Yes. Storytelling is actually the oldest way to deliver a message – or to explain the world. Ancient peoples used storytelling. The Bible uses storytelling. Your uncle uses storytelling. You’re using storytelling for yourself and your business, even if you don’t call it exactly that.Storytelling can seem like a lofty, magical topic, but it’s actually one of the simplest, oldest ways to promote anything. You may find you even like it. Insight & Approach Stories don’t only teach us about other cultures or help us improve our vocabulary. Stories also teach us about ourselves. They tell us how we can see and understand one another, be compassionate, and love each other better. This is Portman’s intention. She dares her industry to change the social narrative by showing stories with different and better possibilities than our current reality. “Tell a new story,” I hear Natalie Portman saying in my head every time I sit in front of the computer with a blank Word document staring at me.
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22,182
Challenge & Selection I work in the Budget Office of a local government agency where I meet frequently with the Health and Human Services department’s budget. One of their program’s budgets is the Adult Drug Court. The Adult Drug Court allows people who have been arrested for non-violent drug offenses to avoid jail time by enrolling in addiction treatment services, meeting with private counselors, attending group therapy sessions, obtaining employment and stable housing, and most importantly meeting with the Drug Court Judge on a weekly basis to discuss their progress in the program. Once the person graduates from the program, has a stable job and housing, and passes all drug tests, then the criminal drug charges are deleted from the court record. In evaluating budgets, the Budget Office uses performance metrics, such as the average length of stay in the program, relapse rate, and how long after graduating the participants relapse, and average cost per participant to evaluate how effective the program is. Almost all the data I report does not show the individual’s journey. As a result, I found it difficult to defend the high program cost and its impact on the community. I realized this was a great opportunity to engage in storytelling. I would gain the logic, emotion, and connection to the Adult Drug Court’s purpose. I could hear their stories about how the Drug Court positively impacted their lives. That way, I could share their experiences of getting a job, finding housing, and finding recovery in my program summary with the Budget Director to maintain program funding. Application I decided to spend the day with a couple of the program counselors to better understand their clients’ challenges and attend a session of the Adult Drug Court where I could hear from the participants themselves about the program impact. I noticed one participant who looked proud and confident as the Judge reviewed his weekly progress. She commented on his breakthrough in therapy and that his new job seemed to be working well for him. He responded that he had faced some challenges in battling his addiction, but the tools the counselors gave him were very effective. He also noted that working made him feel proud that he was contributing to society again and could support himself financially. I shared his story during our budget meetings to support the department’s increased funding request for the Drug Court. Based on this experience, combined with the performance metrics data, the Budget Director approved the request. Insight The understanding I received from this site visit combined with a design thinking method of problem solving has motivated me to increase the number of “site visits” that I attend during the year. Experiencing the programs’ operations will allow me to respond to questions and concerns that service providers, the Department and the Budget Office have. I will also see the programs’ community impact and determine if some programs do not work well. During our annual budget discussion, I can incorporate storytelling by drawing on specific examples from my site visits to clearly illustrate the program’s function and efficacy. Approach To improve the storytelling approach, I would increase my interaction with the program participants. Speaking with their counselors and hearing their testimony was extremely effective in gathering program information, but I did not have the opportunity to speak with the participants themselves. If I spoke directly with them, I could ask questions about what they thought worked well, could be improved, or hindered their progress in completing the program. I could then combine their personal accounts with the other perspectives, such as the counselors and Health and Human Services staff, and the performance metric data to make more robust funding recommendations. I could also alter my approach by selecting multiple site visit dates for the same program and see how program participation varies by the season. This would enable me to ensure that the program staff didn’t pick the most successful participants on the day I attended and that the program is consistent throughout the year.
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22,183
Challenge & Selection The first tool I used was the tool of visual image, or Visual Thinking, to attain a shared understanding of a retardant are among a various cluster of stakeholders before making an attempt to spot and outline possible solutions to the matter. i take advantage of this approach typically with our customers, United Nations agency square measure government agencies operating to use technology innovations to modernize their mission or the delivery of their services to their client, which can be U.S. citizens, businesses, and non-citizens. I actually have used the technique of employing a straw man visual image of a retardant domain with {a set|a cluster a collection} of queries or prompts for discussion to permit a various group of stakeholders to find out from one another within the method of shaping the scope, boundaries, key parts, and relationships between parts to contemplate once distinguishing pain points and opportunities for enhancements or solutions. Application For the activity, i will be able to divide the stakeholders into teams of 5-6 participants every representing a special organization or space of interest. every cluster receives a poster-size copy of the straw man graphic that they will pen directly, or use sticky notes to create comments. I provide them two-three inquiries to answer, such as: 1) What key parts area unit missing from the graphic? 2) What would you change concerning the graphic to create it a lot of accurately replicate your drawback space? 3) What key insights does one have concerning the relationships between the entities in your drawback space? I provide them close to twenty minutes to debate the queries and price the graphic. Then I even have every cluster return on their answers to those 3 queries whereas inform to the mark-ups on their poster. As every cluster reports out, I record commonalities within the insights of every cluster, then extrainsightsthatcomefromthegroupdiscussiononanadditionalcopyoftheg raphic. After the session,I digitise every group’s poster as Associate in Nursing object, produce a read that mixes the shared and new insights from the conference, then produce a revised graphic that comes with their feedback and projected changes that they united to as a bunch. Insight & Approach What I actually have learned from conducting this exercise with many teams is that whereas the graphic – particularly the revised graphic that comes with their feedback – is vital for reinforcing their understanding of the matter they're operating to unravel, the additional valuable facet of the activity is that the shared insights and shared learning that happens whereas they're operating to outline their drawback space. The graphic offers the various cluster of stakeholders a concentration for discussion that permits them to share their views and develop insights into potential root causes of their issues. whereas they might produce the graphic from a blank slate during a cooperative manner, beginning with a straw man jump starts the spoken communication for them Since I discovered that the foremost valuable facet is that the shared insights and learning, next time i might use the mental image activity as a start line for a series of style thinking activities. Then the revised graphic that comes with their combined feedback will function a reference tool throughout the rest of their work.
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22,184
Example reflection – Storytelling, Mind mapping & visualization Challenge and selection In this case I’m going to talk about how I have used storytelling, mind mapping and visualization and the applications that have resulted from using them in one of my entrepreneurial projects since the beginning of my youth. I find it very funny that I’ve applied most of the design thinking tools without even being aware that this concept even existed. To give a little bit of context, the example that I will talk about goes all the way back when I was 16 years old and decided to open my very own business. I was just beginning my first year of high school and started to discover how the world works, how many problems there are to solve and that you can actually contribute in the solution of a specific problem through entrepreneurship. I’m convinced that, as we saw in this course, one of the main goals of business is to solve problems through value delivery. To continue with the background context, I live in a country that has a huge problem with obesity within children population and given that junk food is unfortunately VERY popular and almost an actual part of children’s diet in my country, the problem is in plain sight. In short, I decided to open a vending machine business that would provide healthy food not only for children, but for all ages, no matter if you’re in high school, university, in an office or in a factory, my goal with this business is and always will be to contribute to this national issue through healthy food for everyone. The thing here is how did I started the business without having my parents funding it? That’s exactly how storytelling, visualization and mind mapping ended up having a crucial role during my entrepreneurial journey. Turns out that just about 2 weeks after having the actual idea of the healthy vending machines my high school principal announced that the school had a project with a business incubator and that if enough students were to participate, the project would go on. And so, it happened, I registered my project and they accepted my idea. The problem was that I had just 2 months to make up a business plan and everything necessary to pull it through. I started from scratch. Application This is when visualization comes into place because I spent nights thinking about different designs, software functions but nothing came through until I started actually drawing it. I drew the vending machine design like 30 times and made a pre-prototype of it with a 3D printer. Then I built a 6-foot- tall vending machine out of styrofoam. Then I started to draw how the software (mobile app) of the vending machine should look like, but unfortunately, I didn’t have enough programing skills at the time, so I found one on the Appstore that suited my needs. I got the chance to have 2 mentors, which were very experienced in the business world and helped me through the process. During that process I learned things that are just coming up in my university (business school) classes and lectures. Anyway, I applied visualization and even Mind mapping while I was building the entire business model and I think I can assure that it is very helpful because it lets you visualize an idea and allows others to collaborate, work and add value to the idea itself. In short, I’m convinced that those 2 design tools had a definitive impact on what my business looks like till this day, even during COVID-19 times in which like many of you, I’ve been having to deal with a lot of tough decisions. Getting back to the main subject, here’s how I got from having no money for my business idea to where I’m now, almost 4 years later; the business incubator president told us that there was going to be a “Shark Tank” – like contest, in which all participants would pitch their business ideas and the winner would get a partnership with the investors so that the business idea could go on. Just a couple of weeks before the event, once I had everything in order, meaning: the business model, the vending machine’s designs, the mobile app, corporate logos, the food suppliers and many other functionalities and benefits of using the service and products that the potential customers could experience, plus the financial projections (the viability of the business plan). I had to come up with a way of explaining such a relatively complicated and new idea (vending machines with sophisticated tech were not that common at the time in my country) to 6 “sharks”/investors in less than 5 minutes. So, imagine yourself with 16 years of age, in a business center with around 200 people looking at you and 6 investors questioning your idea every 30 seconds and having time pressure…. wasn’t easy, but eventually I won the contest. More of that in just a second. Previously, when I was thinking about how was I gona explain/pitch the idea I came up with what now I known as storytelling, again, at the time I had no even a clue that the term existed, but during my pitch in the business incubator I told the story of how I came up with the idea, what problem was I trying to solve, how people would use it and the benefits the idea had for the customer both in health and in practicality. All of that in a way that the investors and attendees could imagine a story in their heads and at the same time everyone could get the overall idea of how the business would work. Insight and approach After a few hours the investors reviewed all of the ideas from all of the participants and after they told me that my project got selected, I asked them in private, why me? And they said: “you were the only participant that really had a purpose, a problem to solve and the only one that knew how to convey an idea for everyone to understand”. Since then, I’ve been growing my business and helped a lot of people from my city to better their health and change their diets to have a better lifestyle and avoid health issues in the long term, all thanks to these design thinking tools. Now, with what I have learned during this course, I’ll apply the concepts in my university and future entrepreneurial projects that will surely have the purpose to solve problems and contribute to stakeholders wellbeing. This course made me more aware of how design thinking could be used as a tool not only for creating a new product or service, but as a way of solving problems in your lifestyle and in whatever occupation you may have. I’m thankful for this course and the professors that participated in it, because having this knowledge at my young age opens a whole lot of possibilities that can turn into opportunities for me to keep on contributing into creating a better society. Kind regards.
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22,188
Example refeectio leariiigo driverless ear desigi Challeige & seleectio This remains indded one of the greatest challenges that I accomplished during my inital struggling days. This was also problematc since it was a complex problem�ie it was a blend of multple simpler problms. ttll problem is a problem�so in order to solve this� I used this approach of solving. I ofen used this techniuue with all my stakeholders� all I did was dividing my task into several smaller units�and assigning each of my stakeholder group a task to perform.This way I had planned the executon of my work. Now the next hurdle that comes to my way is selecton od uuite efcient team to execute my vision. . I have used thetechniuue of using a project mnegement and negotaton of a problem domain with a set of uuestons or discussion to allow a diverse group of stakeholders to learn from each other in the process of defning the scope� boundaries� key elements� and relatonships between elements to consider when identfying pain points and opportunites for improvements or solutons Applieactio The applicaton of the skills For the actvity� I will divide the stakeholders into groups of some partcipants ranging from 5 to 10 partcipants each representng a different organizaton or area of interest. Each group receives a poster-size copy of the car design using various platorms like CAD/CAM/fusion 360/solidworks. That they can write on directly� or use stcky notes to make comments. I give them two-three uuestons to answer� such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately refect your problem space? 3) What key insights do you have about the relatonships between the enttes in your problem space? I give them approximately 60 minutes to discuss the uuestons and mark up the graphic. Then I have each group report out on their answers to those three uuestons while pointng to the mark-ups on their poster. As each group reports out� I record commonalites in the insights of each group� and then additonal insights that come from the group discussion on an additonal copy of the graphic. Afer the session� I digitze each group’s poster as an artfact� create a view that combines the shared and new insights from the group discussion� and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. tpace. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectves and develop insights into potental root causes of their problems. While they could create the graphic from a blank slate in a collaboratve manner� startng with a CAD device/modelling devics starts the conversaton for them. They can uuickly identfy where they are in the graphic – or if they are missing – and can more uuickly gain new insights about relatonships between key enttes instead of taking tme to identfy them. They can also identfy variables in the problem space – that is� it helps them to identfy what they don’t know� in what areas they need to obtain informaton or data to provide the values for the variables. Hence with this approach we can fgure out various applicatons/implementatons Insight and approach: Debt is a viable option. Debt is scary to take on, especially when your idea isn't a sure bet, but almost everyone on this list got a loan at some point to establish early momentum. As long as you have a plan to pay it back, debt can be a valuable tool. Invest in yourself. You need to invest in yourself before you invest in anything else, by focusing on improving your skills, education and experience. Without self-investment, you won't be able to build a business, let alone sustain one. Look to the future. These savvy entrepreneurs didn't enter a market that already existed; they created new ones, or made bets on how current markets would evolve. Future-focused strategies always win out over present-focused ones .Entrepreneurs can come from humble beginnings, so long as they're willing to work hard, commit to their ideas and take the risks necessary to see those ideas become reality. Take inspirations, and don't let a lack of money or experience dissuade you from following your dreams.
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22,190
Challenge I work as a consultant in banking and my client was preparing the launch of a new pure-digital bank for young professionals. The core of the product would provide an app to open and use current & savings accounts, and debit & credit cards. As they were preparing the market entry, they wanted to put aside some budget to incentivize new customers to actively use their new account & card. For example, they could do it by providing “cashback” on transactions (e.g. you get 20$ back in your account if you use your card at least 5 times in a week) or by “promoting deals” with third party merchants (e.g. you get 20% off a burger at a popular chain if you pay for the burger with your new credit card). In the case of “promotion deals”, merchants would fund part of the deal with the bank, making this option cheaper for the bank than the “cashback” option. Let’s assume, for example, that with 20$ the bank could either incentivize the customer with cashback (i.e. I give you 20$ if you transact with your credit card this week) or give a 30$ equivalent promotion deal (i.e. you get 30$ discount off your restaurant bill if you pay by card – with 20$ funded by the bank and 10$ funded by the restaurant) Their challenge was the following: how do we invest our 20$ budget on incentives? Specifically, how can we know if it is better to provide the customer with 20$ cashback or 30$ discount at a popular restaurant? Selection I decided to propose to my client to use the Learning Launch tool to solve this challenge. Instead of deciding internally based on bank’s biases and any public data available (which was very limited on this topic), I thought that, as the video lesson described, learning launch could be use to test customer preferences directly with the bank’s customers and let them decide directly. In addition, as the bank was planning to gain customers organically and progressively, the learning launch tool was relatively low risk, as the bank was able to focus the test on a limited customer sample (e.g. first 200 customers) Application We therefore included a feature in the new bank app that would allow the following: a new customer, after getting their new account and card, would receive smartphone notifications providing them with the following message: “Enjoy our new customer promotion – open to see your reward!”. Then, when opening the link, customers would be prompted to a choice between two offers: they could choose between the 20$ cashback promotion, or the 30$ restaurant discount promotion. In this way, the bank was (i) sure that they would provide customers with their preferred choice, and (ii) able to get a better understanding of customers preferences around incentives Insights This solution provided the bank with great insights:  They understood that majority of customers would choose the 20$ cashback option  They were able to segment customers based on their choice (not all customers like that restaurant chain, but if the discount was on another product maybe they would pick it instead of cashback)  After adding additional “promotional deals” options to customers (e.g. with electronics stores, e-commerce websites, retailers), they found out that some merchants are valued by customers more than others Approach This approach allowed bank to understand the value of learning launch. They gave options to their first customers when they launched the new app and, based on the feedback gathered, they were able to adjust and complete their offering. For example, they started adding additional promotional deal with more merchants and remove deals that customers did not like. Also, they also used the approach a bit differently on a small number of customers. They started increasing the 30$ restaurant discount gradually until they reached the level where customers chose that instead of the 20$ cashback. In the example, they found out that with a 40$ discount most customers would choose the discount and not the cashback anymore. In this way, they were able to go back to the merchant with real data and use that to negotiate a new deal were the restaurant would fund a larger part of the promotion.
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22,191
Learning launch Challenge I am brand manager in an organization that design technical textiles with specific functionalities required by the clients. Now we are working on our own product (Compression socks) which would be used by only pregnant women during their maternity. The lady feels cramps and other muscular issue during their maternity and this could be resolve by applying compression on their muscle. The compression garments can be in the form of socks, anklets or gloves depending upon the requirement. The challenge is to collect the data to get to know whether it is worthy to pursue the project or not. Not all women need the compression garments, only women having certain medical conditions would be the most interested in our product. Selection Our team has already decided the steps to run campaign on the testing the project. For this, our team would be conduction online survey and will run several contest/giveaways to learn about the need of the product and desire of the customers. Broadly speaking, the learning launch is all about knowing if your product would do as great as much you are expecting from it Application We divided the task into 2 different segments to get the clear idea of the learning launch. In the first segment, the ideas were to select the right approach to actually acquire the data about the percentage of women who liked our product against those who didn’t liked the idea. We decided to conduct local survey of 40 women with ages ranging from 30 to 45 and weight ranging from 65 to 85. This way we could acquire maximum information about our learning launch. in the second phase, We run an online contest/giveaways to the women who are currently expecting a child and provided them with the compression socks which is our primary product. The giveaways created an incent in the participants of the contest and gave their best opinion on our idea. Fortunately, the results were in our favor and it went very well. The learning launch helped in actually acquiring the data before we entirely involved in the production. Insights: Our team expected that all women would be equally in need to have our product, but the results were different than expectation. 75% of the women showed interested and 25% recommended slight modification in the existing product. The learning launch not only helped us to get insights of the current version of the product but also acquired feedback of the potential consumers. Approach: Given that our team has already conduct two campaign on learning launch and we have acquired the satisfactory results. However, we’ll be continuing to develop our product based on the feedback received from the potential customers and will again run an iteration on learning launch hypothesis and survey process.
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22,192
Mind Mapping Challenge and Selection The tool I used is- Mind Mapping to peek on describing relationship between links and visualizing concepts. I have been peeking more on this concept as a entrepreneur pursuing in the field of product development. The major challenge in using this tool is making prior insights on the relationship between the link variables. How it interrelates in design thinking which supports product development or lets say new product development. Application The best way to create concrete, human-cantered creativity is to think as a designer. Design Thinking offers a specific context and a powerful mechanism from product to policy design, regardless of the problem to be solved, to be innovative within constraints and to balance the desirability, effectiveness and profitability of what we do, always with people in mind. My application of this tool more relies on new product development process from generation of ideas to implementation. The major application of this tool will be on new prototype development and making prior analysis on how it works integrating modules of mind mapping. My light of hopes using this model also aids in identifying critical issues and aid in decision making process. Insights and Approach Describing about mind mapping from all the learning outcomes is that Mind mapping is a form of using pictures, lines and links to connect core concepts. A primary focus is linked to other concepts through lines, which are in turn connected to other related ideas. In addition, this map is a description of the process of Design Thinking-it allows you to reconnect and organize your processes and keep an eye on how it performs and how it progresses. For a designer, mapping comes with a number of advantages. Designers may visualize abstract concepts, describe relationships and trends between them, incorporate ideas into current structures, synthesize complex topics into a single visualization that can be shared with other team members through mapping the mental models of a consumer. A mind map is a diagram used to arrange details visually. A mind map is hierarchical and illustrates links between sections of the whole. ... Mind maps may also be drawn by hand, either as "notes" during, for example, a lecture, meeting or scheduling session, or as photos of higher quality when more time is available. My approach further will be peeking more on other tool of design thinking i.e. Visualization of concepts. The learning outcomes from mind mapping seems to be effective but using new tool for my product development business will support in visualization of ideas and gaining prior insights for generation of ideas and research insights.
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22,193
Reflection – Storytelling Challenge & Selection Storytelling is a tool I am familiar with, even though I have learnt about it recently. A few years ago, I used to work in the automobile industry, with an approach on loans for clients. After enjoying some success, we were having issues and our sales were dropping drastically. To make things worse, the managers were not accessible and open to new ideas. My personal experience helped me through this rough patch. When I was a youngster, I had worked with kids teaching them sports, mainly baseball, all of them coming from different social backgrounds and holding different interests, to the point that some of them were there as an obligation and not as a choice. Working with children has taught me to focus on what the one in front of me (so-called client) needs, even if it means to change what I am supposed to do. Even if it’s something that for many people might be obvious, it was a pretty valuable lesson for me. Back then, I really leant on telling them stories about what I did and felt when I was in their place, being a child, being taught and going through difficulties in learning or practicing as they sometimes experience. The approach I took was different for every one of them. Sometimes it even took me out of the field and the sport itself, and the way to help those kids was to have a chat with them, or to allow them to make use of the space and time in a different way, even if it meant that I had to change completely my focus. Of course, all that was possible because I never worked on my own, and had at least one teaching partner in each class. Application That story helped me out on my job, which was too process-driven, thus meaning that every client was treated as an equal. Even if all the clients had the same intention and had the economic possibility to purchase our services, that did not mean that they were remotely the same. That seemed hard to understand for the management Luckily, after missing on a client due to following strictly what we were asked and not being able to fulfill his need, we got a chance to do things differently. We spoke to one of our bosses and told him we thought we could have avoid failure if we had focused on the client as an individual. As an example, I shared with him the story of two brothers I have met while teaching. Both had come together and were really shy. Yet, one of them got along with some other kids and shared the day with them. His brother was struggling and wasn’t enjoying the activities. We decided we would take some alone time with him and take a more playful approach, instead of teaching him through the basics. Insight & Approach We decided I would stay with him and I told him how important was to me taking sports only as a way to have fun and meet new friends back in my childhood. He told me he feared he wouldn’t be good playing. Knowing that, I shared my story with him. Me too, as a kid, had trouble getting to know, and thus to like baseball. The friends I made there were the reason why I went to practice, and it was then that I started to enjoy playing. After that, he relaxed and was able to take everything one step a time, and ended up the activity making some good friends. That struck on our boss, who understood that they needed to do more “pre- sales” work with the client, and started giving people tasks of meeting with the clients, ask more about how they consumed any kind of products and services, and not only what we were selling, in order to create a better understanding of the people we worked with. It is soon to tell, but the change of approach seems bound to have good consequences.
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22,195
Learning Launch Challenge I work as a geophysicist team lead and I support a team of 3-4 people. My job/ daily challenge is to successfully manage and motivate the team to bring out the best in them at all times and also improve the workflow (activities and projects) within the department in order to increase sales and ensure good customer feedback and repeat of business. Our projects will usually span a period of 8-10months turnaround time due to the large processes involved, but for this particular project we decided to use the learning launch for, the client had requested an unusual early turnaround time of 6months with of course a mouthwatering additional fee if we were able to meet up with the proposed deadline. The project scope included several tests to arrive at a mutual decision, regular presentations of results to clients and stakeholders which will no doubt infringe on the time line due to the short turnaround time, this invariable suggested extra work hours for the team, proper management of budgets and allocations to maximize profit and make it overall worthwhile. This also meant extra motivation for the team to get them to work smarter and give their best shot at the job. Coupled with this constraint was the fact that the project did not come with an initial report which could start as a good starting point for a smarter approach. This then meant more work for the team in figuring out key issues with the project. This was invariably a threat to the turnaround time requested and that was the big problem. Selection The learning launch was used for this project because it was indeed a test of capacity and stretch threshold. It was the first time we would be embarking on a project with such short turnaround time and we were willing to go through the test to determine if it was possible. Application For our first learning launch, we conducted a startup meeting with the client to discuss expectations and how often they require feedbacks on the project so as to be on the same page during each processing steps to avoid mistakes and a re-run. For our second launch, we focused on the structure/execution of the tasks. In particular, to meet up with the deadline and possibly break and industry record within the period we wanted to see if we could structure our tasks, projects, and processes to adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the structure and execution were the main causes of our workflow challenge. The team went through weekly meetings and reviews to structure our tasks and processes in a more agile way. These two sessions occurred within in a three-week timeframe. We expected to produce a document with a clear description of our new, more agile processes/workflow. For our third learning launch, we focused on execution having clarified our tasks and priorities. This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge. At every processing stage, we organized review meetings and sent out customer satisfaction forms to determine if the project was being done to the client satisfaction and if not to review areas we were falling short. And of course to make up the deadline, the team had to sacrifice extra hours and give up their movie times at weekend sometimes to meet up with the turnaround time. Insight By applying the learning launch tool, we identified our assumptions and designed launches to test these assumptions. Also, we thought through anticipated results, and of course expecting to find that a more agile approach would improve our workflow, and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process. For Our actual results, the extra hours put in and dedication of the team made a huge success of the project and we were able to meet the project deadline. But of course it wasn’t all together a smooth ride! There were bumps and hitches which all together gave an insight on how not to do it a next time. The team decided to review this insight and incorporate it into future launch designs, this incorporation of insight is particularly important and critical for a next project as launches come before a full rollout in the design thinking timeline. Approach Given that it was the first time we were trying out such seemingly impossible task of completing a project which ideally should span a period of 9months in 6months, the learning launch is the appropriate tool to enable us plan a next project successfully as we can work on lessons learnt from execution of this one. The team needs to review the insight gained from our launches and incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.
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22,197
Example Reflection – Storytelling Challenge & Selection I work with a lot of old and middle-aged people . My specialty is architecture, where I explain what is drawn and designed for the client, and I present it in a way that inspires them and is understandable at the same time. When I work with older people, we share stories of different often reasons they're lonely and very happy to share their life stories with me to communicate On that basis, I design the house according to the story and their needs . And it's better where we draw inspiration for design based on the stories that are told to us. And we also understand the physical level . On the basis of which we determine the location of the construction and the design method, but at the same time we do a design that serves their needs and at the same time inexpensive . Application I have a story which is that I was talking to a client and he told me his story and through it I derived the design and how to start and started the design and when I finished and I explained the design to the client and I told him but he did not notice that it is based on his story because it is still on paper when the workers started on the site the building began to take shape and the client noticed that the building described his story beautifully . The story of the client that he had caught a fish and took care of it then the fish died and he affected by her death so he decided to built a place to contain the fishes and take care of them and he described the shape of the fish and on this basis I designed the building despite many difficulties I faced but it was worth to please the customer and see the joy on his face . And it's been so beautiful for a lot of people and it contains a lot of fish . Insight & Approach Well, wow, that was the eye opener. And it was time to tell him my story that I had a dog and I was taking care of him and I loved him very much and he got sick and died i was very sad and i prevented myself from working, but I decided to build and design a special shelter for dogs to take care of them and I started designing and I decided to make this shelter in my house and I built it and allocated Friday for people and children to come and To see the different types of dogs and traveled many countries to collect different types of dogs to take care of them and named the shelter after my dog who died and one day when people gathered to see the dogs I told them my story with the dog and I saw how people were affected by the story and increased their interest in dogs and changed their feelings and i explained to them how I am an architect and at the same time i took care of the dogs and the client was influenced by the story for each of us a story can be Tell it to someone else to improve their psyche and make it better.
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22,198
Challenge & Selection Visualization is the main way I use to solve the problem that has arisen between my department and the other department. Using visualization, you can find the most appropriate agreement between two teams by comparing their positions, opinions, and strengths and weaknesses at a time. Using visualization methods can be much easier to find a solution than simply discussing it. Application I mainly use tables of diagrams, diagrams, and SWOT analysis. The difficulty is that it is difficult to identify and determine these factors for drawing visualization tools such as what their position is, what the given environment is, and how much money is spent, and it is too easy to find a problem solution through logical thinking if these factors are determined. Methods for incorporating these visualisation tools are the first to organize possible options, impossible options, and partially possible options for each department, to draw up the diagram, to exclude impossible offensives, and to select options for both teams to select from some of the possible options. Then, when the SWOT is executed after both teams have written down the possible options in the SWOT analysis table first and listed all the common possibilities, the decision can be made easily where the advantages are better than the disadvantages, and the strength overcomes the weaknesses. Insight & Approach What I realized when I used visualization as a tool of thought for problem solving is that visualization tools have a significant effect on team members to have the same thinking and understanding. Giving the same level of understanding seems to have eliminated the biggest obstacle in determining the will of two teams or between teams and thinking in common to solve the problem. Also, by using this visualization tool repeatedly, I myself can improve my work efficiency by reducing the time to make decisions through logical thinking.
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22,206
Design Thinking for Innovation – Reflection Challenge I work for UCSF (Dutch Telecom company) and the organization is in a transformation to a more data driven organization. I guide this transformation as an advisor and change manager. The challenge ahead of me is our customer service unit. There is a wish to make the teamleaders of the callcenter agents more data driven. I have interviewed 6 teamleaders as well as 3 service managers with whom they work. I now have to discuss with my colleague Madelon, and thereafter with my stakeholder (René), who is commited to a data driven customer service, my proposed plan for educating these teamleaders to enhance their data analytics skills. Selection I selected Visualisation as my tool of choice. The reason is that I need to present my observation (the situation as is) and communicate the wishes of the teamleaders for their development of data analytics skills and the introduction of a more data driven way of working. At first I started putting my observations and conclusions from the interviews in powerpoint. However, I realized that it was a lot of information and it did not transfer the setting, the feelings and the emotions I experienced during the interviews and observations. As the proposed plan will be about people, the elements mentioned are very important in my perspective. Therefore I wanted to communicate and let my colleague Madelon feel the dimensions I have seen and the impressions I have got. Besides that the message should be clear and simple and it would be nice if I could put her right side of the brain on, to contribute with innovative ideas as well. As learned during the Visualisation lecture, visualization makes it tangible and concrete. As learned in the lecture, Visualisation is applicable throughout the design process, but in this case I used it for the exploration and pattern finding of my project/challenge at hand. Application I applied this tool by using drawing. I read through my observations and thought about the three most important messages I wanted to get through. These I drew with a black and green pencil. Thereafter I started to depict the challenges the teamleaders articulated to me. I concluded with the ‘what if’ scenario the teamleaders and I talked about. I used these picture in a PowerPoint presentation to start the conversation with Madelon and I told the story about ‘what is’ (my observations and conclusions from the interview) and the ‘what if’ scenario the teamleaders and I discussed. Insight Although I am not a comfortable drawer, I found out how easy it is to create images by using google as an inspiration and drawing figures with simple lines. When I presented my drawings to Madelon I felt a positive energy from scratch. She was surprised to see something different than just text to start exploring ideas from and it made her excited to start the meeting. I recognized that she understood me instantly when I started telling my story and pointing to the images. I think it was because I did not just use words, I used them in combination with the drawings, which created a single interpretation of my story. On the other hand, the images allowed me to make the story short and to the point. The best thing about the meeting was that she added her ideas and suggestions for the proposal and started thinking visually as well. She wanted to add it as a visualization instead of just words. We got up and used a whiteboard to start drawing. All in all, my initial drawing I think allowed a broad understanding of the context in a relatively short amount of time. Therefore we could go immediately into more deepening questions and effective discussion and visualize this at the same time. Approach Next time I would not put it in a PowerPoint anymore. I would just put all the pictures together on a A3 paper and take pencils with me. In this way my communication partner can draw lines, write and make figures him-/herself. This opens up the meeting to even more creativity. I could have used it in the designing process earlier on. During the interviews, I could have let the participants draw their answers, feelings and thoughts. I would do this now as I am more comfortable with the tool. However, I think I did it right as I wanted to experiment first in a smaller stage instead of throughout the process. After this meeting Madelon and I decided to not create a PowerPoint presentation to present our idea to the business stakeholder René, but use only visualization. So I created the A3 image you see below and made copies of it. I will go in the meeting with only this visualization and pencils and I am excited to see what will happen.
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22,207
Design Thinking For Innovation Peer Graded Assignment Visualization – Mother of Design Tools I have selected Visualization tool for this assignment because this tool is a key part of any design thinking process and is used in every stage of the process. Visualization involves listening, thinking and drawing where all aspects are given equal importance in attaining the output. Visualization deals with using images and using visual thinking to process any idea. it is more effective than using words or verbal approach and give a better effective plan than words or graphic representations. Even our brains are wired in such a way that we tend to remember visual representations better than written form and visualization has more effect on the brain. Here we should take enough care that drawing doesn’t overpower listening and thinking. Though drawing is an important part of design thinking, we should also remember that we need to encourage listening and thinking as well as we tend to get the required ideas and creative possibilities out of these two activities. Visualization Listening Thinking Drawing Here we have to understand the beauty of the visualization tool, that is the ability to capture any complex thought or idea into a single picture or drawing the more we begin to use this mode of pictures and drawing, the simpler our process of innovation becomes and increases possibilities to refine our thoughts and ideas. Picture Credits: https://www.nngroup.com/articles/storyboards-visualize-ideas/ According to experts, visualization unlocks the power to think differently by doodling. The power of doodling brings about our hidden creative talents to the surface and helps us to draw our own ideas and plans on a paper or screen. This tool has a role throughout design thinking. This can be a little tough task process for a few who are used to written reports or written planning to suddenly switch to doodling or drawing, but considering the benefits, and how quickly we can proceed to the next stage, this is the best tool of Design thinking process.
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Learning Launch Challenge I am a member of a company focused on mobility and which operates in four areas, car rental, franchising, fleet management for entrepreneurs and other companies and vehicle sales. For employees above a certain position, we have the benefit of the operational car. However, the experience was not positive, generating several calls from the service team with doubts and complaints, burdening the sector for what should be considered a benefit. The NPS of the experiment was close to 43% and we decided to improve the process and use this indicator as a thermometer. Selection After mapping the “As Is” process, we convened a focus group with 13 participants, recently benefited from the operational car and mapped their impressions, complaints and expectations. We decided that with the answers obtained, we could deepen our understanding of the employees involved in order to build a prototype of the redesign of the journey to be tested in a focus group through the “learning launch” tool. Application We promote a show room with cases from the market and possibilities involving applications of new technologies for the area. In the process, we had better understanding of how our employees relate to the benefit and what their expectations were in relation to the vehicle used as an operational car. We understood that, in addition to a tool, the vehicle could also add value to the employees routine through small changes, especially in embedded technology. Finally, we decided to test a new model that was more similar to the new characteristics emerging from the research process, valuing the cost x impact ratio. Employees participating in what we call the “to be” journey were asked to answer the NPS questionnaire, for them, and the rate obtained was 83%. Insight I was able to note that, by dealing with complex and often more subjective issues, the design thinking tools allow us to approach challenges in an open and flexible way, valuing experience as a fundamental marker of decision making. The journey matters more than the destination, since each aspect considered is a potential trigger for future adjustments. Approach Learning Launch is a tool that provides insight into how reality behaves in the face of our projections. However, used the way we did to redesign the operational car journey, with a single tested model, it is less effective than if used as a tool for testing various models simultaneously. Because, even if the experience in analysis was a success, there is no guarantee that we would not achieve better results with different approaches. In the future, I intend to increase the range of possibilities to enrich the process.
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Challenge I have seen a lot of women sitting idle at home taking care of the family members . They do have a lot of talents that they want to showcase but because of some or the other reason they do not get the opportunity.They can't find the platform that supports them the way they want. They need to get inspired by a bunch of stories and ways that will allow them to come out of their comfort zones and prove themselves. Selection Storytelling is a great tool that I use all the time.It allows a bunch of women to earn a living for themselves and also contribute in families requirements. share stories of my life in order to help them visualize a state of independence, I use their feedback against the context of my story to ascertain their goals, and sometimes we use stories to better understand their interests and thought processes. I use this information to develop different strategies to try and find a way that works for them to gain more independence in the areas they find lacking in their lives. Application In discussing the policy changes with a NGO , I explained them the need of independence for women and make them realise that each person is a unique being, and addressing their individual needs first and foremost. I explained them that how addressing the needs for an individual can make a huge change in shaping others minds.I asked them to support me and it will result in a great outcome. I shared and reminded them story of JK Rowling . How after she went through divorce and after her mother's death she went to depression but she used her talent and wrote Harry Potter which we all know is an amazing Insight & Approach JK Rowling story was in fact an eye opener. How after she went through divorce and after her mother's death she went to depression but she used her talent and wrote Harry Potter which we all know is an amazing novel as well as amazing movie. I told the story to the agency and made them believe that anyone can become the next JK Rowling ,Amelia Earhart etc. It had a big impact on people there. Sometimes a little story can do a lot of good. This definitely shifted their focus on women entrepreneurship and independence. Next time I will definitely use this tool again for sure. Now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them.
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22,212
Visualization- An effective tool to understand user journey Challenge I handle Fintech Partnerships for API Banking and my role is to identify, on board and integrate with large fintech and aggregators who wish to provide banking products to their customers on their platform with help of a click and also benefit the bank source business and in return earn revenue for every conversion. It involves scouting of the right Fintech partner, understanding their platform and business, identifying which products of our organization can best suit their customer needs, selling the key benefits of these products, post product and partner mutual consent on -boarding the partner as a Direct Selling Agent for the organization and lastly integrating the relevant APIs with their platform in order to generate business. Each of these steps is vast and deep to be practically implemented. Selection It is very important to write down or prepare a flow chart for every user journey. For Example, in each step right from on boarding a partner, to implementing the user journey on their platform is a tedious and a lengthy process. This should be done with a visual flow which gives a better understanding at which stage the partner is and will also help in fast-tracking the entire journey. I am happy to use this tool and see the difference it makes to convey your thoughts in a simple way. Visualization is about depicting the process using images; it’s about visual thinking. It pushes us beyond using words or language. It is a way of unlocking a different part of our brains that allows us to think nonverbally. When the process is explained using words, each person in the audience will form their own mental pictures, usually informed by our qualification background, training and experience. If instead you visualize and draw a flow of the entire journey you reduce the possibility of unmatched mental models and thus bring every stakeholder on the same page. Application In each step of on boarding a partner visual thinking tool plays an important role. We can start diagramming to capture the current business flow of the partner platform, add our product flow to that journey and see the outcome, since it is a core component of the way we communicate. Three aspects work together equally; understanding the complexity of a process, visualising outcomes and challenges at each step to create a visual roadmap of the entire journey starting from the first conversation with the partner to going live with the partnership. Insight & Approach Visualization tool can be used for variety of tasks, from brainstorming and defining user flow to project management and working with your team and stakeholders. Designers always use a flow chart or diagram to visually present all possible user journeys. Information visualization can make a huge difference. Turning numbers, percentages, statistics into a creative visualization can instantly make any information look more interesting. By incorporating the visualization tool in each phase of partner on boarding can ease the journey and help improve the entire process.
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22,213
Reflection – Learning Launch Challenge Digitizing the core in our organization which is pharmaceutical manufacturing company, we are in process of converting all manual paper records of medicine manufacturing into electronics using an application called MES (Manufacturing Execution System). We completed the process of ditization in one of our biggest site and the application being used by 1500+ persons. (Operators/Supervisors/Managers from QA/warehousing and production/Packaging), supported by 2 member team of application administrator. On an average 200 password reset request being received round the clock which needs to be reset immediately to avoid production downtime. It was not handled efficiently by a member of two team. I analyzed the current time required to reset password is more than 70 minutes always which includes request raising , approval of request by HOD, password reset by application admin and then password reset communication. One password request involves 3 different users and approvals. Actual password reset process is only 5 min. IT was high as availability of approver and admin was a concern along with the different application to reset password. Selection Considering the severity of the problem, we decided to have immediate solution as it was impacting productivity. After brainstorming internally the team come up with few ideas which can be tested quickly on existing workflow or external solution. Application We studied existing work flow password reset and identified that Raising request for password reset (10% of time) + Approval of request (30% time) + Password reset (30%)+ communication back to user (30%). Overall 50% time was due to the bandwidth of approver and application admin. (Both busy in regular activity on shop floor taking rounds and not available on system). With first hypothesis we proposed to remove approver from request as user is already valid and why he need HOD approval. which will eliminate directly 30% of time and user can access a password by using toll free number from common land line (Mobile not allowed on Shofloor), which will eliminate 10% from Communication. Overall improvement of 40% of the time saving. When we actually changed workflow and created toll free number and tested with user. This idea didn’t materialized as Communicating back password reset over phone was violating the password sharing policy which was current problem left unresolved and moreover availability of the admin was not addressed. Our alternate hypothesis was to automate entire process and limit using existing password reset portal for new user creation only and not for password reset. We decided to make a use of RPA (Robotic process automation) which was quickly implementable in a 4 weeks. In this workflow user will click a link and enter his id and submit. Software Robot (BOT) will take this request and login into user management of MES application and set password and update reset password back to same link. This was tested and accepted by user core team group. This process removed complete human dependency once password request submitted on to link. Time required to reset reduced from median 70 min to less than 5 min. Insight Learning launch tool is allow us to fix the problem which hurdle in application usages acceptance. It allowed us to give confidence to the user who saw their ideas going into reality, getting tested and validating the desired output. In this case Robotic process automation gave us meaningful outcome which was beyond user experience and expectation. Approach Business user has two more scenarios where RPA can be implemented. Learning launch is effective tool to give the visibility of solution to the user. In the new project i would like to apply this technique more effectively with wire frame and prototypes to approach user in early stage of project before development starts where we will ensure that all suggestions from user can be incorporated.
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22,214
Reflection - Learning Launch Challenge I am a member of a small company that specializes in manufacturing custom PCBs (Printed Circuit Boards) for any customer, usually electronic hobbyists, provided that they send the correct information about their PCB design, such as the Gerber file (electronic file that provides all the necessary information about the custom PCB design such as, dimensions, position of copper pads, traces, etc). The main problem that our company is facing is that many of our customers complain about the long manufacturing time, about 2 weeks average for a mid size custom PCB. For a frame of reference, large companies like JLC PCB usually take less than 4 days to manufacture. Consequently this long manufacturing time has affected our profits, since we are not able to have a large number of customers at the same time. Selection To try to solve this issue our team used the tools of design thinking. Fast forwarding a few months of design thinking activities and tools, we were ready to try the learning launch tool. Generally speaking the learning launch tool is an experiment meant to test an idea that we came up with in the previous design thinking activities, without spending a lot of money or our time, since we are a small company with just a few employees. Application Our idea was to improve the workflow of our manufacturing process, which was causing the main time issue. Since we could not afford to buy higher quality equipment that would, just by themselves, automate most of the process and lower significantly our manufacturing time, we needed to use our own equipment and rely on improving our logistics. That's where the learning launch tool was applied, we came up with the idea of creating an assembly line, just like the Ford assembly line, in which each employee would have a specific job in the manufacturing process, before that, the same person would do the entire process by themself. So our team rearranged the location of our equipment and divided our workspace into sections in which each part of the assembly process would be executed. This tested our assumption that we were losing a lot of time in the previous manufacturing method and that the new assembly line was almost three times faster than before, therefore, without spending any money on new machines, our team was able to shorten the manufacture time and also get more customers, consequently improve our profit margin. Insight & Approach By applying the learning launch tool our team realised that we don’t need to spend a lot of money to improve our workflow drastically and that logistics take a very important part in business and manufacturing. The success of this process has shown us that design thinking tools are almost universal and flexible, as they can serve both large companies like IBM as well as our small company of only 10 employees. Furthermore we also considered implementing design thinking in other departments of our business, such as marketing, in which we would apply the tool of market research and interviews to have a more broad understanding about our customer’s needs.
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22,216
Online Marketing Strategic Planning Through Learning Launch Approach Challenge In my organization’s I have been awarded to look upon the marketing and sales department and my challenge is to develop a strategy via improvement of workflow i.e. activities in order to increase sales, thus increasing the growth through the online channel and further spending of the marketing allocation on the right campaigns. The project scope includes the marketing and sales department, comprising of five interns and me as the lead manager, as well as the operation department and IT department, with whom we will be working closely. The project throughput is limited to internal resources (i.e., internal budget allocation and intern time). The project time span is 45 business days and the solution should include an even distribution of marketing and sales strategy to drive sales up. The prime focus here is to uncover what our team members including intern, as well as key stakeholders consisting of customers and other departments, consider it to be ineffective or problematic with regard to the strategy. Selection Our intern team has already gone through several design thinking activities and tools, thus we are ready to try the learning launch. The learning launch as we know is an experiment meant to quickly test the hypothesis and prototype and then consider for full scale application based on the results. Application For the first learning launch, our team focused on the structure and execution framework to be followed for online marketing. In particular, the goal is to see whether it can be structured i.e. tasks, projects, and processes, for adopting the project management strategy effectively and making the process more agile. This tested our assumption that the structure and proper execution model were the main causes of our workflow challenge. Two overcome this; the team went through digital workshop of 3 days on online marketing. Next, the team with the intern carried out on hand application of the learning for effective and agile workflow design for meeting the goals. It is expected that a document with a clear description of the new, more agile processes/workflow will be developed. For the second learning launch, the team was tasked to focus on gaining clarity about the required sub task and priorities based on the previous trial. This lead to the testing of hypothesis and assumption and revealed that the prioritization of tasks was the main cause of workflow challenge. The team then went on to carry out anonymous survey from different stake holders from the larger customer base to other departments. The surveys included questions consisting of efficacy of new proposed process, understanding of the process and the task prioritization within a two-week timeframe. Insight Through application of learning launch tool, the team identified the hypothesis and designed launches to test these model. Additionally, through the anticipated results, it was considered that through more agile and strategic approach, improve of the workflow and increase in sales can be achieved. Thus the managerial stakeholders would highly appreciate the approach and will be open to take up the developed workflow strategy. Although due to some anomaly in the actual results the managerial department and IT department expressed some concerns thus moving forward the team will review this insight given by the stakeholders and incorporate it into future launch designs. Approach As the team in its initial stages has gone through different design thinking activities/tools and currently the appropriate tool to apply at this stage was learning launch. As previously discussed, the team will review the insight gained from the first launch and incorporate this insight into future launch designs.
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22,217
1.CHALLENGE I am a marketer of an ABC organization and our principle is to improve the relationships with the customers in order to increase our sales of product, so that our customers be loyal with us. The tool choosed to apply in this challenge is storytelling to achieve our aim and to develop new ideas. 2. APPLICATION In this process, an interaction platform was used, which a brainstorming was carried out with all the team members. For this activity, participants were divided into groups of 5 people so that we can have interaction. In the end we read all the new ideas brought in each group and select the stages so that it is easy to understand and to deal with the problem in future. Approx 15 minutes were given to the teams and then more than 30 min to discuss about the stories they have presented. And how they inculcate with real lives of the people. 3. INSIGHT By applying the brainstorming to make a storytelling. Our team were able to identify the structures to use with the customers in order to upgrade their relationship with them and the company. We need to add values to our leads using these tools. 4. APPLICATION Given that our team has already know about ours challenges and problems so I believe that the opportunity of a joint construction were the best way to reach a good result for the organization. As previously mention, our team needs to develop new ideas and tools to attract leas and keep a good relationship with them. Therefore combines each story to structure in the final a storytelling can be a good way to solve our challenge since it captures customer's attention because of storytelling presents a story that rely caption their attention. But I think, in the next time, we need to review all the insights gained from each story and improve the final story made to turn the result even better.
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22,218
Catalyst – Mind Map Challenge I have a software services company and we are venturing out in the products development arena. Our prior experience has been focused on delivering services and products for the enterprise customers’ segment. We are currently in the early stages of designing a software product targeting the small and medium customer segment. The software is expected to provide customer engagement capabilities and insights, which we expect that it should be better fitted and customized for a specific vertical / domain. As a part of the product design and early assessment and definition we are faced with multiple challenges including but not limited to defining the product scope and features, prioritizing the features, exploring and better understanding the service domain; health care sector, figuring out small businesses buying patterns and preferences, exploring different possible sales and marketing channels and alliances and last but not least bringing all the team members on board and ensuring that they are involved with the product design process and related decisions. Selection Initially, part of the team was engaged in market research and competition analysis; mainly the marketing and the product manager. We needed to select a tool that helps bring on board all the team members; technical, marketing and sales, and explore different possible features and ideas. I found the mind map a good tool to help drive the brain storming and capture all the inputs and ideas freely without being restricted to a specific structure or template or boundaries that hinder the brain storming flow. Application I have put together all the inputs and insights gathered so far and published it on a shared site for all the team members and asked them to go through it individually and prepare for a brain storming session in a week’s time to discuss possible product features and ideas. After a week, we gathered all the team members from different roles and experience levels and started discussing what we expect the product should do given we have all the resources and time. We started mapping out the possible personas that will interact with the product and defining the possible features, needs or priorities they might have. We took rounds asking each member to add at least one leaf or branch to the map to ensure all the team members involvement and not being limited to the obvious or outspoken. Insight After doing an initial round of the mind mapping exercise, I noticed that all the team members are better involved and engaged in the product design stage. The ease of the mind mapping tool helps engaging new members easily as it doesn’t require prior preparation or training. From the product perspective, we got better insight on the previous research coverage areas and uncovered areas that need further research and interviews. The mind map helped the technical team looking at the product from the personas and the expected users perspective instead of focusing on the features and technical aspects only. Also the mind map helped pointing out new personas and possible stakeholders that we weren’t specifically considering initially. Approach We decided to do another round of mind mapping to dig deeper in the personas needs and preferences and accordingly prioritize the candidate features list. To capture new field insights and data, we will arrange for a set of interviews and journey maps to address the gaps discovered in the mind map.
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22,219
Energy Efficiency Project – Learning Launch Challenge I am working as Principal Mechanical Engineer in my current organization. My organization is in the business of design, manufacture and supply of semiconductor fabrication equipments for namely, plasma etch, CVD coating, PVD coating, thermal processing of Si wafer etc. I am a subject matter expert in thermal design, product development and R&D of the device components and systems. My team comprise of several multi-disciplinary experts from mechanical design, controls, software, electrical, sourcing etc. One of the major challenge of operation of semiconductor fabrication equipments is its poor environment foot-print. The equipments consume significant electricity, cooling water and also has gas and fine particle emission challenges. Energy efficiency of the equipments are quite low (may be as low as 20%). Historically semiconductor equipments technology have been evolved and developed with prime focus on performance to meet escalating demand of memory chips. Energy efficiency was secondary requirement. However, in recent times emerging competition in the market and increasing Government regulation on emission and facilities consumption has forced the customers and supply organizations to focus on reduction of energy consumption and increase efficiency. My engineering group was challenged by a major customer to reduce heater power consumption of a system by around 30% to meet Govt restriction on electricity supply in a major semiconductor fab shop. Customer had a very strict deadline and had needed a solution with < 0.05 % failure probability. Selection My organization launched a design for environment (DfE) project to meet the above customer challenge. The DfE team did a brainstorming of several concepts of energy saving. The concepts were evaluated using QFD, Pugh Matrix, and Risk Assessment tools. When we down-selected one of the most probable concept which can have differentiated value and has best probability to meet energy efficiency target. But we had several unknowns: (1) how to know if the concept is achievable? (2) What is the probability of success? (3) what is the effect and alternate method if we fail to meet target? (4) Will there be any degradation of device performance? (5) How to convince customer with alternate design? Considering the strict deadline and almost NIL margin for failure, team decided that design thinking tool Learning Launch may be the best way to approach to quickly test the idea and demonstrate a prototype solution to customer. Application: The baseline design (current design) use a conservative approach of supplying high constant flow coolant in the system and then control the heater power to meet system temperature set point. The concept to test was can we reduce the coolant flow rate and heater power both simultaneously and meet the same set point temperature. Theoretically it is possible as with reduced coolant flow rate we remove lower heat from system and hence we will need lesser heat input from the heater. It is a win-win scenario as we save energy from both lower coolant flow and lower heater power without sacrificing temperature. A prototype test facility was developed, and the above concept was tested for different operation recipe. We tried to reach the minimum coolant flow rate and heater power possible. System response (both steady state and transient) were observed and benchmarked against baseline. Overall energy balance of the system was computed and energy saving with respect to baseline scenario was measured. Team achieved energy saving better than 30%, which meets customer requirement. Experiments were repeated for several conditions and complete database of experimental results were developed. DOE (design of experiment) analysis and statistical regression analysis were carried out to measure confidence level to meet the target. The complete prototype tests could be completed within 2 months’ time frame, well within schedule. Insight: After the learning launch tests, the team could successfully demonstrate that the concepts can work in actual tool and meet the customer energy efficiency target. The learning launch tests gave the team sufficient confidence level on the success rate of the concept. Through the tests team also identified opportunity of development of ANN (artificial neural network) based controls instead of traditional closed-loop PID control, which may provide more optimized heater power management. The team also identified scope of application of the concept into several other equipments which operates in similar way. The team proposed the concepts to upper management and customer and got buy in. Approach: The team successfully applied design thinking learning launch tool on the energy efficiency improvement of an already developed, time tested and mature product. Through this exercise the team realized new opportunity of using the tool at the concept design level of new products. Instead of going through complete product development cycle and risk failure at later stage, we can explore using the learning launch tool at concept evaluation stage and fail fast or get success, which can significantly expedite product development cycle and meet customer requirement in specific way.
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22,222
Reflection- Storytelling Challenge & Selection I work in an organization which has long working hours due to one of the reason being it’s a startup with a small workforce. People working here are passionate learners and doers, most of them are excellent at their job. Our workplace is located at the outskirts of the town, it has been noticed that there is increased in absenteeism due to medical reason amongst the employees. Thus the detoriating health of workforce has been posed as a challenge to the organization. We often share stories of our experience with each other, hence it had been found out that it was because of the poor eating habits that was keeping them unfit. I decided to use the tool of storytelling to explain the policy making body of our company to understand the matter of concern. Application I narrated a story of my personal experience to the policy makers. I stated that how me being able to make up to office and yet feel healthy each day. I started by explaining how in the beginning when I joined the firm, it was difficult for me to keep up to my good eating habits as the work required me to travel for 2 hours, which meant I had to leave early leaving less time to prepare healthy meal for myself. Most of the time I had to grab a snack from the local shop near the office which was taking toll on my health. This made me realize that in order to maintain my health, I need to wake up early than usual and prepare meal that would suffice for the entire day. I also kept a watch that I be hydrated enough and within few weeks I saw remarkable progress in my health. Insight & Approach After listening to my story policy makers gave it a thought and conducted a small survey amongst the employees about their eating habits, to the company’s surprise most of the employees were dependent on the outside food. Thus our organization decided to outsource the canteen facility service which would operate within the office premise and would serve heathy meals. This solved the problem of most of the workforce of our organization, and also the absenteeism rate has declined. This story said by me has helped my organization in a big way, which makes me believe that storytelling skill is an asset which could be used in any field. A story backed by strong facts and figures by keeping in mind the occurrence of event will be able to attract more attention to the problem stated and solutions could be drawn easily. This course has enlightened me, as it has stated storytelling as a tool which would make me realize its importance every time I try to convince my idea.
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Assignment 1 1. Design Thinking is –  Thinking about the final product especially it’s material, form and functionality  Thinking outside the box as Designers do, using tools and techniques of Innovation that include people  Thinking about the marketability of the product 2. Design Thinking Approach leads to –  Technology centric designs  Marketing centric designs  People centric designs  All of the above 3. A Design Thinker and Innovator believes -  How a product works from inside and looks from outside is of utmost importance  People who face problems every day are the ones who hold the key to their answer  None of the above 4. Design – Impacts the business  True  False 5. People Centered Design is –  How the product behaves in the real context  How a product works on the outside where a person comes into contact with it and has to use it  All of the above 6. Empathy is –  to understand people and the context of their use of a product  to know the way the product works  to imagine people’s behavior in different contexts 7. Design Thinking encompasses –  Desirability  Feasibility  Viability  All of the above 8. People Centered Design Methodology involves –  A problem solving approach for people that is linear and convergent  A problem solving approach which is abstract and results in making people buy products  A problem solving approach for people that both diverges and converges 9. Trying to get say a DVD player working, before giving up and returning the item as faulty, the average consumer spends around 20 minutes  True  False 10. User Journey Map helps you to  Understand the touch points and pain points of the user  Iterate, iterate, iterate  Identify the users’ credibility, expertise and skills 11. Reframing a Design Challenge –  Changes the conceptual viewpoint to an individual perspective  Helps us come up with the ‘right’ problem to solve  Challenges us to design to a marketing focus 12. Which of the following are among the 7 mindsets of a Design Thinker?  Creative Confidence  Linear  Make It  Learn from Failure  Self oriented  Empathy  Embrace Ambiguity  Optimism  Unknowns unacceptable  Iterate, Iterate, Iterate
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22,227
Mind mapping ● Mind mapping is one of the critical stools used to generate new ideas in the design thinking process. ● The ideas which were struck in the brain are represented in picture form where every process is connected clearly like nerves present in the brain. ● Because of this powerful mind map tool, we can know the next step. ● This mind map is not only used in generating ideas; it is also used in memorizing.
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22,228
STORY TELLING CHALLENGE AND SELECTION I am super passionate about what I do in the world which is selling of banks products to Corporate organizations whilst convincing them we are the institution of choice in service delivery and ultimately superior returns. Telling business and marketing stories is a thing of pride for me as it helps me in convincing and driving new business developments. Many times I recite how best to deliver my stories to convince a prospect and in turn convert them into full-fledged customers of my bank. However, telling the perfect story tailored to suit each customer is dependent on several factors which include but is not limited to their profile/status, banking needs and net worth. APPLICATIONS In delivering my stories, I consider a lot of factors that guarantees an almost successful outcome in my few years in the field. Some of these factors includes: a. Solving a Problem: This usually could range from the basic needs to the more personal issues and complicated corporate needs of the customers. Having ready-made answers to their needs and questions instills a level of desire. b. Being Personal: In storytelling, getting personal when delivering your lines helps communicate trust and confidence which translates to successful marketing. c. Be Authentic: This simply means communicating the truth in the most effective manner. Being caught in a lie never ends well and is a terrible way to start a relationship. d. Have a Desired Outcome: This means knowing what the endgame of your conversation is. Might even realize you do not have to complete your story most especially when the desired outcome has been achieved. INSIGHT AND APPROACH With several years of experience in using this tool (Story Telling). I can say with certainty that it is very effective in the Business development field as it communicates effectively and also requires direct feedback. This feedback in turn determines the effectiveness of the tool and also helps in reflecting on how best to improve on the skill. Story telling can always be improved upon but is guaranteed with high probability of success once leveraged because at the end of the day, Everyone loves a good story.
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22,229
Visualization Challenge & Selection The tool I chose to use is storytelling because in my opinion people feel more connected to stories other than anything. And especially the topic I chose story telling is effective other than anything else. Application I started to interview different people and observe people in my area. I interviewed localists and some shopkeepers and some of their customers. I told them about my topic and asked for their opinions. Insight & Approach What I have learned from conducting this exercise with several groups is that while the opinions– especially the revised public opinion that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve; the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem spaces. I am sharing a story of a shop owner whom I interviewed he runs a business of Chemical fertilizers. He doesn’t have that much of expanded business. What his opinion was people don’t want to pay a rupee more basically they want things at cheaper costs. He told his customers about the made in China products and their pros and cons. Some of his customers denied him for buying alternatives because of its higher costs. But some of them got ready to buy the alternatives. But after the clash on Ladakh border majority of his customers buys alternatives even without telling. The surprising thing for me was that the owner was facing loss still he was promoting alternatives. And people became aware about what products are they purchasing. I believe if we can boycott made in China products it is a chance for us to enter in a global market as a worthy and strong opponent of China.
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22,231
Reflection-Mind Mapping Challenge As a member of the leadership team within my organization, I am responsible for not only for the daily operations that keep business running, but finding new ways for us to be effective, efficient, and more productive. This involves constantly asking “what else?” when it comes to how we do business and serve our members. Recently, I found that a large portion of our member base seemed to be coming to us with similar issues around changes to our credit card product. This put me right into solve mode initially, but I realized that this was an opportunity for me to dip a toe into my new knowledge of Design Thinking and find a more innovative solution to a problem that was not yet fully explored or articulated. Selection and Application I chose the Mind Mapping tool as it is a concept that I can easily employ myself and share with my fellow leaders without them having full knowledge of Design Thinking. The concept of creating an art gallery or yard sale to present many pieces of data to a group of stakeholders is such a simple but effective process. To begin, I set the stage with proper expectations with my team and explain what is hoped to be gained. I printed member surveys along with the demographics associated with each. I included branch locations that these came from for reference as well. The gallery process was laid out very clearly in the last video if Module 3, so much so that I was able to put together a “gallery” for my team to tour in a very short period. Based on the feedback received on this alone, I found that most of my peers found this to be a much more engaging way of reviewing large amounts of data. Insight By applying the Mind Mapping tool, I found that clustering common insights and connections in large groups of data is intuitive behavior for most. Having several stakeholders involved allows for lots of good dialogue that often led to more insights. By setting the expectations up front, we were able to have many dynamic discussions in the small break out groups that discussed common findings. I am currently working with the team to translate these insights into design criteria in order to move forward. Approach I was once a firm believer in collecting historical data, huge reports full of graphs and statistics and more to create a business plan for anything that needed “solving.” That’s now a thing of the past. As a first- time user of this Design Thinking concept, I can now shift my mindset so that I don’t rush to solve and instead take the time to learn.
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22,232
Reflection – Mind mapping The challenge I am working on marketing agency, and we start new Facebook page to promote our product , and we tried so hard to increase the engagement in our posts , in order to increase sales, the challenge is to Increase the engagement by editing the posts style and content in a way that attract people and drive them to engage with our products , as the problem is human-centered , because we need to understand our market behavior , attitude , culture and traditions . we need more data to understand our product value to the new market, as we have some data, we need to start doing research The selection I chose to use mind mapping tool , so I can look for pattern and themes I have in my data , furthermore , I will collect data from different competitors , so I need to know what is the common thing they are using and how they enter that market and how they acquire new customers The application After collecting a large quantity of data I will use the mind mapping tool to establish criteria for what if idea generation phase, and to capture and represents the minds of our customers, First, I will do my research then identify my criteria then establishing a design criteria I will start researching my competitors , to see what kind of price strategy they are using , how they attract people to their website , what is their competitive advantage ….etc. , then I will develop my criteria and what I have found and last I will establish my criteria for the next phase. Insight After applying the mind mapping tool I established my criteria which they are , use low penetration pricing strategy , use informal language in our posts , create high quality design posts , up to date with trends , create attract color post , and making the information as simple as I can , In this way I think sales and engagement will increase within one month. Approach Mind mapping is one of the strongest creative thinking tool , I will start using it in different way not only to find a pattern and themes in my data but also to organize my thought to make a new decision , moreover I can apply the storytelling to in order to attract people to my ads , cause as a human being we love to hear a story until the end
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22,235
ENVISION Challenge & Selection The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem. I use this approach often with our customers, who are government agencies working to apply technology innovations to modernize their mission or the delivery of their services to their customer, which may be U.S. citizens, businesses, and non-citizens. I have used the technique of using a straw man visualization of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope, boundaries, key elements, and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions.Application I start the process by creating a straw man graphic of the problem domain. To develop the straw man graphic, I will draw from any existing material available to understand the environment. The existing material may be operational or procedural documents, training materials, marketing materials, GAO or other auditing reports. If materials are not available, then I conduct informal interviews with one-three of the stakeholders who serve as my main points of contact on the initiative. If appropriate to the situation, I will borrow the concept to “front-stage/back-stage” from previous research, and discussed in David Gray’s book, “The Connected Company”. The front-stage/back-stage approach helps to reinforce the notion that every service – even an internal service – has customers with whom the service provider interacts and internal processes that enable the organization to provide the service. The template I often start with also has a column on the left to identify Partners and Value Chain Providers and a column on the right to identify Oversight Organizations, such as Congress, GAO, labor unions, advocacy groups, and other entities that may add constraints to how the organization operates. The straw man graphic is simple, using simple shapes and icons available in Visio or on the Internet. If the front-stage/back-stage view doesn’t work, then I will create a different type of visual, either based on a high-level process flow with swim lanes for different stakeholders, or another format. For the activity, I will divide the stakeholders into groups of 5-6 participants each representing a different organization or area of interest. Each group receives a poster-size copy of the straw man graphic that they can write on directly, or use sticky notes to make comments. I give them two-three questions to answer, such as: 1) What key elements are missing from the graphic? 2) What would you change about the graphic to make it more accurately reflect your problem space? 3) What key insights do you have about the relationships between the entities in your problem space? I give them approximately 20 minutes to discuss the questions and mark up the graphic. Then I have each group report out on their answers to those three questions while pointing to the mark-ups on their poster. As each group reports out, I record commonalities in the insights of each group, and then additional insights that come from the group discussion on an additional copy of the graphic. After the session, I digitize each group’s poster as an artifact, create a view that combines the shared and new insights from the group discussion, and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group. Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities. Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.
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22,242
Reflection – Mind Mapping Challenge & Selection As a data scientist, it is very essential to decipher the complexity of the relationships between the variables in the data as the discovery of insights is one of the most significant tasks in data science to generate values for businesses. The collaborative nature of the development of data science solutions necessitate the aligned thinking of a group of data scientists in which combined creativity of the data scientists are required to uncover the insights in large and highly complex data. However, the absence of an creativity driven structured approach to integrate the creativity of a group of data scientist impede the discovery of meaningful analysis outcomes as the traditional collaboration technique is time inefficient. Therefore, mind mapping tool is selected to innovate the collaborations between data scientists in analysing large volume of data as it is one of the most power tools in the design thinker’s toolbox which is expected to drive creativity in designing customer-centric data solutions. Application The founder of IDEO, David Kelley said that make a list when doing something analytical and make a mind map when doing something creative. Therefore, to induce creativity in the analytical process in data science, I start by transforming the hierarchical analytical procedures into a flatter mind map to develop a common ground and initiate creativity for the data science team. An elementary mind map comprises the analysis objectives and procedures is created using stick notes on the whiteboard to facilitate the data science team in integrating and synergize the essential analytical components to generate creative data solutions. For the data science team, the mind map acts as a tree with empty branches in which they are invited to combine their efforts to decorate the ‘tree’ with their creative and customer-centric thoughts. A set of stationery such as scissors, sticky notes and markers with different colours are provided to motivate the team to creatively express their ideas by leveraging different visualizations to express their ideas in addition to textual contributions. In addition, I posted a question on the white board to encourage the participation of the team by asking the team what they would do if anything is possible. Consequently, a very colourful ‘tree’ is developed in which the data science team is motivated to freely express their thoughts. The mind map empowers the data science team to incorporate creativity into the traditional analytical processes as the resources which includes mind map and stationery are provided to initiate the creativity thinking of the team. Insights The designing of the data science solutions is often time inefficient due to the absence of an appropriate design thinking tool to generate the integrated creativity of many talented data scientists in the team despite the existence of many structured analytical procedures. However, the implementation of the mind map improves the process of designing data science solutions as it organizes and integrates the individual inputs in the team. The implementation of the mind map technique empowers the induction of creativity in the traditional data science workflow as it facilitates the team to communicate through visualization in addition to the textual communication. The mind map motivates the team to creatively express the essence of their ideas though visualization instead of a full-length report to explain the ideas. The mind map successfully stimulates high participation rate as the ‘tree’ belongs to the team instead of a particular individual. Therefore, the data science team perceived the mind map as a collaborative effort which encouraged them to participate in the process of developing the mind map. In addition, the mind map technique triggers the expression of many novel ideas in analysing large volume of data to produce business values as the technique eliminates the burden of generating strictly applicable strategies. Approach The generation of novel data driven solutions is significant in pushing the limits of innovation in solving real-life problems with data science. However, it is equally significant to examine the practicability of the novel ideas prior to the execution of the ideas in business environment involving huge investments. The mind map technique empowers the data science team to answer 2 of the 4 important questions in design thinking, namely ‘what if’ and ‘what wows’. However, it is essential to combine mind map and learning launch tools to facilitate the induction of creativity in data science workflow and determine which novel idea works. Therefore, I would combine mind map and learning launches approaches in the next creativity generation exercise to answer the last significant question in the big 4 questions of design thinking, namely ‘what works’ as this facilitates the determination of which novel idea to implement and scale up in the business environment.
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22,243
Challenge & Selection The tool that I chose to use for my challenge was visualization, particularly because I thought it was a good answer to the what works question for my example. When I was in the National Guard, I attended a course called WLC, or Warrior Leaders Course, which was for soldiers who were either in a team leader position, or ready to be put in that position. Part of the course was to successfully teach a short class to a group. I chose to teach the basics of how to flank an enemy position as a squad, since I had spent my last two years as an infantry fire team leader while I was still serving on active duty, and I had a lot of training on the topic. Flanking as a squad involves breaking the squad into two separate parts, and it is critical to be aware of the position of the other half of the squad. Using visualization allowed me to show the group everything they needed to see in order to perform the maneuver successfully. Application This class was open to any MOS, or military occupational specialty, not just infantry, so while everyone knew what flanking was, we did not all have the same type of training. The whole class was moved outside and broke up into groups, and each person in the group would take a turn giving their lesson. Each group had a course instructor observing, who would quiz the rest of the group after each lesson to ensure that it was taught successfully. To begin, I had everyone gather around me and went over some basic points, outlining what I was going to cover in my instruction. I drew in the dirt what was essentially a grid, marked an area in the middle to represent an enemy position, and broke a stick into pieces to represent each member of the squad. The squad was made up of one squad leader, two team leaders, and a few soldiers in each team, usually seven to nine people total. Before flanking, the squad would be moving together until they locate the enemy position, and at this point the squad leader might make the decision to flank on the position. The next part of my instruction demonstrates why visualization is a great tool to teach something like this. On the squad leader’s call, one team would pick up and move either to the left or the right, and get on line as a team perpendicular to the team which had stayed put. I grabbed the sticks from one team, and moved them as I explained to the group what was happening and why. Once the sticks were in place, I explained how the two teams would coordinate their movement with each other, and each team would move towards and beyond the enemy position, and then regroup afterwards. Using the visualization tool by moving sticks over a grid worked very well to get my point across to the group, as they were all able to watch it happen, and see all the moving pieces involved in the maneuver. Insight & Approach In retrospect, if I were to go through the same exercise again, there is at least one thing that I would add to the way I taught my lesson. As I put the sticks in their places on the ground, I would have the others in the group line up in the same way instead of just as a big huddle around me. I think having them follow the movement of the sticks as I moved them through the flanking maneuver would help simulate what it is like to coordinate the movement of the two teams, and it would also help to ensure that everyone continues to pay attention. In addition to getting everyone involved, I believe that seeing the others in the group directly in front of them would make it very clear why the movement has to be coordinated perfectly, due to the friendly soldiers moving through their field of fire.
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